Summer festival event website example
The Moxie Festival is a three-day summer celebration in Lisbon, Maine, built around Moxie, the New England soda that started life as a patent medicine. Held on the second weekend in July since 1982, it fills the town with a parade, a 5K, contests, a car show and live music.
The homepage keeps the planning path short, with a countdown followed by separate Friday, Saturday and Sunday lineup cards. A dedicated Sponsors page handles business partners, while the Festival Info menu covers practical details such as the school map and free parking.
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Summer festival website design
White provides the base while Moxie orange and royal blue carry the visual identity across the site, echoing the drink's vintage branding. Lulo Clean's bold all-caps headings and light Helvetica body text keep the festival information bright and easy to scan.
Each day card leads to a timed lineup organized by venue. The Festival Info menu then gives individual experiences their own pages, including the Moxie Day Parade, Car Show, 5K Race, Chugging Contest and Whoopie Pie Eating Contest.
The festival and the soda behind the website
A What's Moxie? page gives the festival's subject its own history lesson. It explains how Dr. Augustin Thompson of Union, Maine first marketed Moxie as a patent medicine in the 1870s before it became a soft drink, which is why a whole town celebrates it every July.
The Moxie Day Parade page describes the parade as the longest in Maine and ties the 2026 edition to the theme Moments in History with Moxie. Contests for chugging the soda and eating whoopie pies show the sense of humor that runs through the whole event.
Who this website is a good example for
Festivals built around a local icon. A dedicated page explaining the icon gives newcomers a way in. It turns a quirky theme into a story worth sharing.
Events that run over several days. Separate Friday, Saturday and Sunday lineups make a busy weekend easy to digest. Visitors only read the day they plan to attend.
Community events funded by local sponsors. The Sponsors page pairs a wall of current supporters with a sign-up form and playful tier names from Moxie Sampler to Moxie Champion. Businesses can join without a single email exchange.
Summer festival website design ideas
Borrow colors from your theme. Orange and blue tie the site to the soda it celebrates. Colors people already associate with your theme make the brand instantly familiar.
Put sponsor sign-up on the website. The sponsor form combines tier choices, contact fields and a logo upload in one place. Organizers get everything they need to add a new sponsor to the wall.
Give each contest its own page. The chugging and whoopie pie contests have dedicated pages instead of a line in the schedule. Clear rules and details encourage more people to enter.
Give parking its own page. A Free Parking page sits in the Festival Info menu next to the school map. It answers one of the biggest event day questions before anyone leaves home.
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