Beauty supply store eCommerce website design example
House of Suppliez is a Los Angeles beauty supply business selling nail and lash products, including gel polish, acrylic powders, lamps and kits. Its website brings together an online shop, monthly subscription boxes, a rewards program and GHLA Academy, which offers nail and lash training.
It's a playful eCommerce website example with several ways to shop, learn and stay connected with the brand. Soft pink sections, glitter graphics and butterfly details give it a distinct personality, while dedicated pages guide visitors to products, subscriptions and classes.
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Beauty supply eCommerce website design
Soft pink sections alternate with white backgrounds, framed by a black announcement bar at the top. Bold Poppins headings sit alongside lighter Questrial text, and lowercase section titles such as "shop all" and "the best gel polishes." keep the voice casual.
The Shop All page narrows a large catalog with filters for category, price, color, options and size. Quick View links let shoppers check a product without leaving the collection, and labels like PREORDER and EXCLUSIVE OFFER flag special items, all good eCommerce web design habits.
The beauty supply business behind the website
House of Suppliez describes itself as an online beauty supplier and subscription service for nail and lash artists. Its About Us page ties the team's years of industry experience and background running a beauty salon in Los Angeles to one goal: helping artists succeed with the right supplies and tools.
The business also runs GHLA Academy, with in-person training in Los Angeles and touring classes in cities across the US. The Academy page lays out what students learn, from acrylic nails and nail art to lash application, along with certificates and class kits.
Who this website is a good example for
Beauty supply businesses. Shop All combines category, price, color, options and size filters with Quick View and product labels. It's a useful model among online store websites selling products with lots of shades and variations.
Subscription box businesses. The Monthly Boxes page gives subscriptions their own space, with individual plans and a four-step How Does It Work section. It shows how eCommerce website design can make recurring orders simple to understand.
Businesses that pair products with education. The shop connects to GHLA Academy and a separate Online Courses page. For anyone selling supplies alongside training, it's one of the more practical eCommerce examples to study.
Beauty supply store website design ideas
Keep your brand voice consistent. Lowercase headings like "the best gel polishes." and "advance your career. learn nails & lashes." read like a message from a friend. Carry the same tone across products, promotions and class pages.
Use decorative details that fit your audience. Butterflies and glitter graphics show up across the homepage. A few repeated visual touches make every section feel like the same brand.
Give each offering its own destination. Three large homepage tiles point to subscriptions, shopping and classes. Each leads to its own section, so visitors find the offer they want at a glance.
Give returning customers a reason to engage. The Glam Rewards page explains Basic, Pro and Elite tiers, with points for sign-ups and purchases. A clear rewards page shows shoppers exactly what they get for coming back.
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