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Get started by: Creating a website →  | Getting a domain → There are many ways to choose how to make a website that stands out online—among them is choosing a unique color scheme. Whether you’re designing and starting a blog , online store, personal website or more; your website’s palette is one of the first things visitors will notice, and it will make a lasting impression. What is a website color scheme? A website color scheme is a thoughtfully chosen set of colors that work together to create a cohesive and appealing design. It typically includes primary colors to set the tone, secondary colors for balance and accent colors to draw attention to key elements like buttons or calls to action. Together, these colors shape the overall look and feel of your site while reflecting your brand’s identity and values. Great color schemes aren’t just about looking good—they’re about creating the right experience. Warm tones can feel energetic and exciting, while cool tones evoke calm and trust. The key is to choose colors that work in harmony, guide visitors intuitively and leave a lasting impression, all while staying true to your brand’s purpose. Why do website color schemes matter? Website color schemes play a key role in how users connect with your site. Colors set the tone, evoke emotions and communicate your brand’s values. With up to 90% of first impressions based on color alone , a well-chosen palette strengthens your brand identity and leaves visitors with a memorable impression that matches your message. Colors also improve usability and guide actions. Bright or contrasting shades highlight important elements like buttons or headlines, encouraging clicks and engagement. Balanced colors boost readability and ensure your site feels cohesive. Accessible color schemes are essential too—they make your site inclusive for everyone, including users with visual impairments. With the right colors, your website becomes not just visually appealing but also easy to navigate for all.   Website color schemes can have a direct impact on conversions, influencing how users interact with your site and take action. For example, HubSpot found that a red call-to-action button outperformed a green one by 21% in an A/B test. By strategically applying colors to guide user behavior, you can encourage clicks, streamline decision-making and ultimately drive more sales or engagement on your site. 49 website color schemes to inspire you In this article, we’ll discuss the designs of 49 Wix users (hand-picked by yours truly) whose website color schemes make a powerful visual impact: Bold and daring Chic, luxurious and passionate Night shades Dreamy sunset hues Burst of color Delicate and accurate Natural and uplifting Electric palette Enchanting pink and rich hues Retro pop colors Futuristic gradients Bright and fearless Earthy and minimalistic Dynamic yellow with black Golden shades Magenta with grayscale Cobalt blue Complimentary pastel colors Refreshing and natural Warm with cool shades Autumn hues Deep and mystic Cool and refreshing Cheerful and professional Classic two-tone combo Delectable details Light and peaceful Creative and upbeat Surprisingly striking Retro summertime hues Statement black background Stark contrast Monochrome and metallic Youthful accent colors Modern and playful Sea of blue Tempting diversity Pastel hues Dark and romantic Appetizing hues Eclectic and balanced Bright and cheerful Seaside inspired palette Feminine and resilient Neutral and elegant Primary colors with a playful twist Unique combinations Organic and subtle A hint of color 01. Bold and daring Designers Boot Camp organizes traveling residencies for professionals within their industries. An explosion of color sets the mood for potential participants upon entering their website. The bold brown contrast with daring yellow, pink and green elements, evokes a playful vibe that’s sure to get visitors’ creative juices flowing. 02. Chic, luxurious and passionate Interior designer Veronica Solomon has created a strong brand identity using a luxurious website color scheme. A black, gray and gold palette is combined with sensational pink to represent Solomon’s chic approach to design. Merged with images of past projects, Solomon’s website color palette sheds light on her passion and distinct style. 03. Night shades As a nutrition and lifestyle counseling service, Somni places a special focus on clients working night shifts. Somni’s dark website embodies this unique niche, using deep hues of black and grey to set a calming tone. Navy blue, camel brown and other night shades are infused into the aesthetic, resulting in an interesting website color scheme and a well-rounded composition. 04. Dreamy sunset hues A dreamy website background sets the stage for Buzz Shirts ’ website color scheme, inspiring a spectrum of hues extracted from the sunset image. The visual is not too distracting—especially when paired with black elements and a prominent gallery, which help the most relevant info and calls-to-action stick out. 05. Burst of color Using a gradient background when learning how to make a Wix website  can set the tone for a color palette with a wide range. In the case of Foodie Marketing , a burst of pink and orange hues inspire a cool contrast of teal, blue and lime green. The white logo , text and buttons add a professional touch to the site’s vibrant mood. 06. Delicate and accurate Designer and illustrator Ivy Chen has formed an unusual combination of bright red and pale pink. Chen’s online portfolio includes the perfect dosage of each hue—employing the lighter as the site’s primary color and red as an accent using thin lines and small type. White margins frame each page, pulling the design’s color scheme together. 07. Natural and uplifting Miko Design uses soft shades of color with plenty of white space on her website’s homepage. A grid layout is used to situate blocks of color, imagery and text, harnessing the delicate shades of pink and green amongst more natural hues for an uplifting vibe. 08. Electric palette Audrea Wah ’s design portfolio jumps out from the crowd, thanks to the electric statement of her site’s fluorescent color scheme. When set against a black background, the neon green, blue and pink hues have an engaging effect. 09. Enchanting pink and rich hues Designer and art director Brooke Cavallero sets a captivating mood on her portfolio website, choosing a color scheme of rich greens and enchanting pink hues. The website's unique serif typography stands out, but only compliments the attractive photos in her gallery of work. Get inspired by pink website examples 10. Retro pop colors Dennis Krawec ’s portfolio website proves how seemingly “clashing” colors can work together to result in an attractive design. He’s gone for retro shades of pink, paired with neon aqua, yellow, green, and orange. This daring combination works well thanks to a consistent and carefully arranged website layout . 11. Futuristic gradients Gradients are definitely in vogue, and Defne Kaynak has mastered this web design trend on her site. Sleek dark tones melt behind white elements and bright shades of blue, yellow and green, resulting in a vibrant look. For websites with dark backgrounds, contrasting bright colors can be used to add balance and make certain elements stand out. 12. Bright and fearless Roshini Kumar’s website color scheme says “more is more,” and is as fearless as her personal mission. The artist, influencer and activist’s site is alive with bright shades of pink, blue, yellow—and the occasional green. Kumar’s daring palette works, thanks to the consistency throughout her site’s striking text, images and 90s inspired patterns. 13. Earthy and minimalistic Ceramics studio Noni São Paulo ’s color palette perfectly reflects their brand and products. The online store’s warm shades of brown and other earthy tones match the studio’s beautifully designed mugs. A light blue background compliments the natural shades, paired with parallax scrolling effects to ensure the website looks professional and high-end. 14. Dynamic yellow with black Designer Sarah Stern uses a dynamic yellow foundation and tone for her website color scheme. Paired with equally striking black and white elements, along with Stern’s gallery of work, the online portfolio has a sharp aesthetic. In general, going for black, white, plus one striking color is a good option if you want to keep things professional, but interesting. 15. Golden shades The golden shades on a photography portfolio website conjures a sense of class and elegance. A photo gallery naturally gives a site a golden foundation and tint. When combined with elements of white and brown tones, it results in a delicate and subtle color scheme. 16. Magenta with grayscale Scottish coffee wholesalers, Unorthodox Roasters , stick to a contemporary website color scheme that’s in line with their branding. They’ve created an engaging contrast using natural hues from their background image, paired with the lively magenta of their logo and favicon , and navigation details in strategic black and gray. 17. Cobalt blue Food blogger Dan Pelosi opts for a striking—and clean—cobalt blue with white color scheme. The clean contrast helps his website details stand out, ensuring a legible and accessible website design. By adding bright red into the mix as an engaging hover and accent color, Pelosi invites us to dive into his blog and favorite home recipes. Create your own blog with our blog maker. 18. Complimentary pastel colors To create visual harmony and invoke the concept of colorfulness, within visual designer Linda Zhou’s colorful world, her website sticks with two colors—pastel purple and deep green—for the site’s main elements. Zhou proves pastels can compliment a bright color scheme to ensure the site doesn’t appear too busy. 19. Refreshing and natural Matched with the natural setting of her background video, the organic hues used in nutritional consultant Mikaela Ruben ’s site make a truly refreshing color palette. Minimal use of black keeps the atmosphere wholesome and welcoming, perfectly reflecting Ruben’s professional reputation for making healthy food delicious (and vice versa). 20. Warm with cool shades Designer Ilaria Bonardi ’s website incorporates minimal amounts of color for maximum effect. The top fold of her online jewelry shop is navy blue and white, set against her colorful product photography, which guarantees her designs stand out. She’s merged a cool shade of blue with a warm orange—two complementary colors that work especially well together. 21. Autumn hues Neighborhood Provisions' poignant color scheme instantly creates a cozy, autumnal atmosphere for this food delivery service website. Fall shades of orange, brown and beige hold the visitors’ attention, resulting in a pleasant browsing experience when seeking their favorite meals and products. 22. Deep and mystic IAMEVE has crafted a striking color scheme for her music portfolio website . The range of purple hues used throughout the site express luxury and mystery, perfectly representing the musician's hypnotic sounds. When merged with a dramatic full-screen gradient and sparkly imagery, the entire composition creates a mystical effect. 23. Cool and refreshing From its logo to the navigation menu and Wix chat box , online grocery store Verde Market has gone for a cool palette with various shades of green and blue. The effect of this website color scheme is highly professional, and can easily fuse with a few extra hues (such as Verde’s orange color) to make the site more dynamic 24. Cheerful and professional Catering company Clever Chefs implement bold, cheerful colors, succeeding in a fun vibe - invoking happiness - while maintaining a professional look. The vast empty spaces, black text and crisp shapes help keep the vibrant website design balanced, readable and easy to navigate. 25. Classic two-tone combo Ceramic artist Valeria Monis ’ works are all made of just two colors - royal blue and white. She’s designed her whole website accordingly, going for a clean white background and dark blue text. If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. In this case, Valeria has included a pale blue background that is barely visible, but helps add variation. 26. Delectable details Illustrator Jennifer Xiao ’s portfolio features a stimulating color palette and charming details. She uses a wide range of delectable colors—merging baby pink with yellow, red, purple, turquoise and other shades. The playful look is balanced with thin black lines and a generous portion of white space. 27. Light and peaceful Artist Ellen Von Wegand has gone for a classic color combination, using a cloudy shade of light gray to outline her own gallery of peaceful hues. A white background breaks up the website’s hushed blues and natural greens, providing contrast for these understated elements. 28. Creative and upbeat From the first look at Bhroovi Gupta ’s website color scheme, it’s clear she’s full of creativity—and has a knack for good design. The bright gradients and imagery evoke an upbeat spirit, setting an intriguing mood as we scroll further down her portfolio website. 29. Surprisingly striking Instead of a typical monochrome palette, consider adding a surprising display of color, like graphic designer Stephen Bradbury . He’s gone for a sleek foundation of black and white, with a striking splash of carrot orange revealed using discreet animations. 30. Retro summertime hues Designer Tracy Turco certainly has an eye for color. Instead of a solid website background, she’s used a bright pattern with summertime hues that compliment her unique work. This color palette is 100% retro, with shades of red, pink, orange and yellow. The range of colors work together for a fun, energetic approach. 31. Statement black background Black backgrounds can make a big statement in website design—and multidisciplinary designer Tiffany Cruz has got it just right. The dark backdrop makes her edgy portfolio pop out, bringing the visitors’ focus to the main event. 32. Stark contrast If you want to keep your design simple and aesthetic, you can always go for the stark black and, white, plus one color. In this example, Modern Bakery creates a unique website with just a few hues. The minimal palette of muted yellow hues with contrasting black compliment the bagel shop’s appetizing visuals. 33. Monochrome and metallic Digital design studio Extraweg by Oliver Latta combines their website’s monochromatic spectrum of pink with a metallic touch, resulting in a surrealistic aesthetic. If you go for the monochrome look, applying various tones and textures is a good practice to achieve visual hierarchy and depth. 34. Youthful accent colors While the action-filled visuals on trainer Donna Gavriel’s fitness website showcase a wide range of classes and activities, the core color palette stays cohesive. Largely made up of hot pink and royal blue, these youthful shades stand out against the background and compliment the gallery of images. 35. Modern and playful Art director Mariela Mezquita has a website color scheme with a distinctly modern influence. She’s chosen a unique palette of pastels and bright tones, combined with a chromatic mixture of abstract shapes. The result is innovative and playful, while still feeling professional thanks to the grounding black and white text. 36. Sea of blue Creative agency By Experience uses a refreshing sea of blue tones in their website color palette. An energetic blue background matches perfectly with the site’s light blue imagery and white text, resulting in an efficient and unified aesthetic. 37. Tempting diversity When it comes to food, color plays a key role. Chef Jean-François Bury experiments with a black and white contrast, along with the temptingly fresh colors in his food photography. The bright colors set against the dark background really jump out, making the mise-en-place seem almost grabbable. 38. Pastel hues CBD edible company OK Drugs implement a warm, soft color theme for their website. The different colors have a similar level of tonality, making them work well together. For contrast, they’ve added black text and a pale website header, which stand out from the warm orange background and colorful imagery. 39. Dark and romantic The deep tones in film director Moe Najati ’s website conjure a romantic atmosphere. A mosaic of film stills sets the stage for visitors, reminiscent of a dark movie theatre setting where visitors play the role of the muse. Large white text adds contrast to the mystic color scheme in order to make Najati’s site readable and watchable. 40. Appetizing hues A neutral background brings images of Bubble Wrap ’s sweet creations to the forefront. To further spark our attention, the restaurant website is paired with a spectrum of red accent colors for contrast and depth. Whether intentional or not, red is said to increase the appetite, and is often a popular color choice for restaurant interiors. 41. Eclectic and balanced Multidisciplinary design director Liron Ashkenazi pairs her vibrant works with an equally eclectic color scheme on her portfolio website. The site’s aesthetic is influenced by the presence of indigo and earthly tones throughout her work. Black, white and grey elements give the site balance, fostering an intriguing browsing experience for visitors. 42. Bright and cheerful The bold choice of pink, red and pink on Magic John’s pizza delivery website orange immediately evokes positive vibes, especially when paired with cool textures and animation. In addition to this very lively color scheme, they’ve opted for a secondary color of cobalt blue, as opposed to black, to keep the tone friendly and approachable. 43. Seaside inspired palette Using a sea inspired color palette on their website design, Manalulu’ s precise color scheme is made up of layers of refreshing blues and comforting greens. Vibrant photos of their products paired with ocean waves and plant life imagery stand out strongly against the soft gradient background—and make a strong case for their sustainable products. 44. Feminine and resilient HEReroines Inc. is a non-profit organization whose mission is to empower women. Their website’s hues reflect this—providing a sweep of resilient feminine shades. The no-holds-bar approach to color is effective in creating a distinct design that sets a positive tone for the organization and triggers feelings of empathy too. 45. Neutral and elegant This minimalistic photography portfolio by Hillary K. has just the right amount of each hue from her website’s elegant color palette. The general tone is light—with pale rose, grays and browns. Vast use of white space also adds an original touch to Hillary’s website layout, allowing enough space to highlight both the color and black and white photos. 46. Primary colors with a playful twist While primary colors may seem basic, there’s a lot you can play around with to create an elegant design. Graphic designer Tata Resko has done just that, opting for retro tones of bold red, yellow and green paired with black. The overall aesthetic is chique, while maintaining a touch of playfulness. 47. Unique combinations The unusual palette chosen by Extra and Ordinary design studio makes their site stand out. Presenting a one-of-a-kind collection of work, the unique color scheme merges with intriguing products, providing a strong sense of creativity. It’s clear that every detail has been purposefully placed in this tasteful design. 48. Organic and subtle Interior design studio Aurelia Petitet has implemented a subtle approach to color. An earthy green background is balanced with coral pink accents that repeat throughout the site’s menu, buttons and other small details. The image gallery, which highlights materials such as wood, adds a tactile quality to the site. 49. A hint of color Designer and artist David Milan uses a minimalistic color scheme. Playing around with light and shadow, he creates a palette of a wide range of grays, from dark to light. To shake it up, the site’s details are paired with a bright, lemon yellow that adds a pop of color to the predominantly grayscale theme. How to go about choosing the right website color scheme With a rainbow of options out there, how do you determine the perfect hues for your own web design ? When planning the primary (“dominant”), secondary and accent colors for your site, consider: The color wheel as a starting point. Use tools like the color wheel , the RGB color model  and the commonly used web colors to find color combinations that work well together. Whether you choose complementary hues, analogous pairs or triadic groups, a color wheel helps you visualize a cohesive scheme for your site. The mood you want your site to convey.   Color theory  and psychology tells us that each hue can evoke different emotions and give rise to associations with past experiences. This can have a huge impact on your site's user experience. Your target audience. Different demographics perceive colors in unique ways. Take age, culture and preferences into account. A youthful audience might enjoy bold or vibrant shades, while professionals might feel drawn to muted or neutral tones. A balanced color palette. Aim for a mix of 4–5 colors, including primary branding hues, secondary accents and softer neutrals. This ensures consistency across your site—from headers and buttons to backgrounds and pop-ups. What colors reflect your branding. If relevant, select a palette that already represents your brand, such as the colors used when you create your own logo . To identify the right mixture of hues, you can get the help of a color palette generator tools or color picker. You can also take a look at the Pantone color of the year.  We recommend browsing live websites for inspiration to see how they put color combinations into play within and throughout their page layouts. Website color schemes FAQ How many colors should a website have? The number of colors you use on your website will depend on the overall look and feel you are trying to achieve. However, as a general rule, it's best to use 1-3 main colors. Using too many colors can be overwhelming and make your website difficult to look at. What are 2025's website color trends? The most popular brand color this year is Mocha Mousse, Pantone’s Color of the Year 2025 , which blends rich cacao, chocolate and coffee tones to evoke warmth and meaningful brand connections. Other favorite website color trends include: Luminous red Metallic gray Retro burgundy Mud Poison green Black and white Cobalt blue What are the best colors for a website? There is no one "best" color for a website. The best color for your website will depend on your brand, your target audience and the overall look and feel you are trying to achieve. Blue: Blue is a calming color that can create a sense of trust and reliability and is often associated with technology. Green: Green is a peaceful and harmonious color associated with nature and environmentalism. Red: Red is an exciting color that can create a sense of urgency or excitement. Yellow: A cheerful color connected with happiness and optimism, sunshine and warmth. Orange: Orange is a vibrant color that can create a sense of energy and creativity, often linked with autumn, harvest and Halloween. How do I choose a color scheme for my website? Choose a color scheme for your website by considering your brand identity, target audience and the emotions you want to evoke. Use a color palette tool to explore color combinations based on color theory principles. Ensure good contrast for readability, and limit your palette to 2-4 main colors. Test your chosen scheme for accessibility as well. What are the main types of color schemes? The main types of color schemes are monochromatic (variations of a single color), analogous (adjacent colors on the color wheel), complementary (opposite colors on the wheel), split-complementary (a base color with two adjacent to its complement), triadic (three evenly spaced colors) and tetradic (four colors together in the color wheel). These schemes provide different aesthetics and can influence the mood of a design.

Bring your inspiration to life with a Wix website →   When we got into the web design game, we started small, making our mark with a few classic website templates. As time went by, we began to understand that people needed a site for all kinds of reasons.  Some needed it for their restaurant. Some needed it for their bed and breakfast. Others needed it for their dog walking service, jewelry shop, freelance gig—the list went on and on. According to IBISWorld , 27.2% of business in the U.S. was conducted online in 2025. Our user community grew beyond our imagination. And today, Wix offers over 2,000 website templates , powerful built-in business solutions and another fan favorite: an AI website builder  that lets you create a new website with a simple chat.  Our favorite part is seeing how people embrace our tools to  create a website  or  start a business  that they’ve been dreaming of. So, we thought we’d shout out some of our users’ greatest creations. Check them out. Learn more about how to use Wix  as a website builder and to manage your business. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: outstanding Wix website examples Looking for fresh ideas to bring your website to life? This post features standout Wix websites that showcase a variety of styles, industries and creative approaches. These examples highlight how Wix’s versatile tools help entrepreneurs and small business owners build unique, professional websites that connect with their audiences. You’ll discover real-world inspiration paired with insights on design choices, functionality and branding—perfect for sparking ideas whether you’re just starting out or ready to refresh your site. How we selected these Wix website examples Criteria Why it matters Design excellence Each site features a polished look that reflects the brand’s personality. User experience Clear navigation and responsive layouts make sites easy and enjoyable to use. Creativity and originality Unique design elements and innovative features that stand out in their niches. Functionality Effective use of Wix tools like eCommerce, booking and multimedia integration. Inspiration potential Examples provide actionable ideas for entrepreneurs across industries. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix 15 best Wix website examples Explore the website examples  below to see the kind of professional results you can achieve when learning how to make a website  with Wix. Roee Ben Yehuda Izzy Wheels Mane Keta Tov Isshī Sonja van Duelmen Sharon Radisch Dopple Press Rafael Varona Mirona Evolve Clothing Animal Music Hila Rawet Karni Barton Artistry Ice Cream Dream 01. Roee Ben Yehuda Whoever came up with "jack of all trades, master of none" simply hadn’t met someone like  Roee Ben Yehuda . This talented designer’s portfolio showcases all types of creative projects, ranging from product design to branding. To ensure all of them live in harmony under the same homepage , Roee uses a combination of full-width stripes and asymmetrical columns, connected through smooth scrolling effects. When building a homepage , this is a great way to display everything clearly in one place. Like what you see? Build your own website using this same template. Template name: Graphic designer website template 02. Izzy Wheels This vibrant website embodies the spirit and mission behind the Izzy Wheels  brand. True to its slogan “If you can’t stand up, stand out!,” Izzy Wheels presents its stylish wheel covers for wheelchairs on an equally stylish site. Visitors can shop for wheel covers directly on the site, or learn more about the brand’s story, collaborations and community of spokespeople.  Like what you see? Build your own website using this same template. Template name: Sporting goods store website template Learn more: Why use Wix? 03. Mane If you run a service-based business, a website can save you the back-and-forth of fielding questions about your pricing, treatments and qualifications. Mane ’s website is a great example of this. Created by an ethical hairdressing salon, the Mane site welcomes online bookings, while describing all the treatments and products they use in great detail. Customers aren’t left guessing what a “balayage” service entails; from the site, they can see that it includes a complimentary consultation, hair treatment, styling and toning.  Like what you see? Build your own website using this same template. Template name: Start from scratch website template Learn more: What is a Wix website? 04. Keta Tov Roni Sagi, runner-up of America’s Got Talent Season  19, has made her Wix website a pillar of her business, Keta Tov . From the first click, you're greeted by a picture of Roni and her best mate, Rhythm. The site invites you to learn more about her online courses for teaching your dog how to dance. True to her art, Roni's website incorporates subtle movements—from elegant hover effects to video loops. Learn more about Roni Sagi's journey from AGT to building a brand online . Like what you see? Build your own website using this same template. Template name: Start from scratch website template 05. Isshī Isshī ’s websit e (purposefully) breaks all the rules. As we learne d in  our interview with Isshī’  founder Rolly Robínson, the site is built to look like “you dumped a toy box on the floor.” There’s no traditional structure or uniformity in the design, which is reflective of Rolly’s vision as a jewelry artist—that every piece is true to Rolly’s sense of self and goes against the grain.  Like what you see? Build your own website using this same template. Template name: Jewelry store website template Learn more:  How to choose a website template on Wix 06. Sonja van Duelmen The striking colors and typeface choices, paired with an extraordinary body of work, make  Sonja van Duelmen ’s portfolio one of the best website design examples  you can find. In addition to showcasing examples of her best work in the various disciplines she specializes in, Sonja decided to learn  how to make a blog  to share her passion for fashion, modern design, photography and art. Like what you see? Build your own website using this same template. Template name: Design Studio   website template Be inspired: Luxury website examples 07. Sharon Radisch A mix of captivating, magazine-like images sets a trendy tone for Sharon Radisch ’s photography website. The site cleverly places a hamburger menu within the homepage title, emphasizing Sharon’s artistic eye. The majority of Sharon’s site features a minimalistic black-and-white  color scheme , allowing her to guide the eye with strategically placed visual accents and colors.  Like what you see? Build your own website using this same template. Template name: Illustrator website template View other minimalist websites  for inspiration. 08. Dopple Press Risograph printing studio Dopple Press 's website is appropriately colorful and full of texture. Every animation, illustration and button is thoughtfully designed to hold your attention and keep your eyes engaged. You'll find yourself clicking around and exploring all the content that this delightful website has to offer. Like what you see? Build your own website using this same template. Template name: Chinese restaurant responsive template 09. Rafael Varona One simply cannot talk about animation without mentioning Rafael Varona ’s jaw-dropping Wix website. This illustrator, animator and art director has created a vibrant site that combines dynamic and static projects to maintain visitors’ interest without overwhelming them.  Like what you see? Build your own website using this same template. Template name: Illustrator website template Looking to create your own art portfolio or site? Check out these other  artist websites  for inspiration. 10. Mirona On her online portfolio website , Mirona  plays with shapes, vibrant colors and scrolling effects to bring her unique take on the latest web design trends to life. This allows her to leave a lasting impression on visitors while showing her creativity and skills across several different forms of expression. Like what you see? Build your own website using this same template. Template name: Graphic designer website template 11. Evolve Clothing Online retail is growing at an unprecedented rate, which means brands need to ensure their online presence is as unique and personal as their products.   Evolve Clothing  has managed to do so by creating a site that perfectly balances the boldness and refinement of the different collections they sell. The site also features live chat, emulating the personalized attention that customers would ordinarily get at one of their brick-and-mortar stores. Like what you see? Build your own website using this same template. Template name: Shoe store   website template 12. Animal Music Straightforward a nd to the point,  Animal Music ’s web design  instantly shows you what the studio is capable of. Browse their video clips and you’ll quickly find that their music and services are top-notch, plus trusted by brand giants like Pepsi, Kia and Netflix. Learn more:  What is web design? Like what you see? Build your own website using this same template. Template name: Wedding photographer website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 13. Hila Rawet Karni Hila’s original industrial jewelry  is made from unconventional materials and aims to help women celebrate their individuality and manifest their uniqueness. This powerful statement is embodied within its eCommerce site through parallax scrolling effects, professional product photography and subtle animation. Hila additionally appeals to shoppers from all over the world, offering currency conversion directly on the site. If you're opening a store, explore these  eCommerce website inspiration  examples. Like what you see? Build your own website using this same template. Template name: Grocery store website template 14. Barton Artistry A product of the Wix AI w ebsite builder, the  Barton Artistry  website elegantly shows off the work of makeup artist Tera Barton. Tera’s warmth can be felt throughout the site, where photographs of her latest weddings and photoshoots are sprinkled among cheerful messaging. Visitors can read testimonials at their leisure and submit a request when they’re ready.  Like what you see? Build your own website using this same template. Template name: Makeup artist website template   15. Ice Cream Dream Nonprofit organizations have the tricky job of getting people to support—let alone care about—causes that may not be a part of their everyday lives. Th e  Ice Cream Dream Foundation  u ses a mix of whimsical and realistic imagery, alongside thought-provoking copy, to grab attention. The foundation uses its site to illustrate the power of ice cream in underprivileged communities and to collect donations, right when people are paying attention. Like what you see? Build your own website using this same template. Template name:   Construction company website template Subscribe to the Wix blog  for a weekly dose of fresh web design content and updates. Wix website templates to get you started Looking to get started with your own site? Below are a few popular picks from Wix's template collection. Fashion photographer Photography is an art that requires a special stage. That’s why this specific fashion photographer template  was built to showcase pictures in their highest quality—and it does so with a beautiful full-width gallery that displays the most significant pieces of any photographer's portfolio. Of course, there’s more to it than that. This template includes an About Us page, making it easy to learn more about your work, peek at behind-the-scenes content, get in touch and visit your social profiles. Cocktail delivery service Designed to get you in a party mood, this cocktail delivery service template  is perfect for any type of food service that offers online deliveries. You’ll be able to create a professional delivery service or  restaurant website  where your location and hours are clearly visible. Customers should be able to easily find your menu and place orders from your site too. Gym As gyms and studios take to the online world, having a specialized  fitness website  has become an absolute must. In addition to allowing you to build a solid virtual presence and strengthen your brand, this fitness studio template  will enable you to provide a better service for your clients. This website template helps facilitate that growth by not only sharing images and videos of your services, but also allowing clients to sign up for classes via the  Wix Bookings  feature—plus purchase memberships. Shoe store This delicate  template for shoe stores  is built to increase sales. Its  website features  have been carefully placed in order to optimize your visitors’ experiences and turn potential buyers into customers. Visitors can choose to browse your entire catalog or view highlighted items, such as new collections, items on sale and best sellers. Furthermore, the live chat feature brings the brick-and-mortar feeling to the online world, allowing customers to ask questions to your team. Need a better eCommerce solution? Check out Wix’s eCommerce website builder . Fashion blog In recent years, blogs have taken the internet by storm. That initial spark was further fueled by the increasing number of opportunities to make money blogging, including anything from membership plans and virtual summits to affiliate content and ads. This fashion blog template  lets you capitalize on this opportunity, whether you’re looking to make your blog a focal point or an extension of your business.  Or, want to go the AI route? If you’re looking for a bespoke website design, we invite you to see Wix’s AI website builder up close. Simply chat with AI to get a custom site, complete with all the content, business apps and pages that you need. Wix’s full suite of AI tools includes solutions for: Start-to-finish website design Image generation and editing Text generation and editing  Portfolio creator   SEO metatag creator  AI product descriptions and recommendations   Blogging  Google Ads Social captions  Email marketing And more…  Create a Wix account for free today. AI website builders help you launch simple sites quickly with less effort but they might not give you full control over customization. Traditional website builders offer more design freedom and technical options for complex sites but they take more time to learn. Your choice depends on your project’s needs and how much time you have. Learn more: Traditional website builders vs AI website builders Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best mobile website builders   Best sports website builders Brutalist website  examples Wix website examples FAQ What is the most beginner friendly website builder? Wix is one of the most beginner-friendly website builders because it combines an intuitive drag-and-drop editor, professionally designed templates and step-by-step guidance that makes website creation simple for anyone. With Wix, beginners can launch a fully functional website without needing coding skills, while still having access to advanced customization options, built-in apps and SEO tools to grow their site. This balance of ease of use and flexibility is why Wix is often recommended as the best website builder for beginners. What is the best Wix plan for beginners? The Light plan  is best for beginners. It's super easy to use, removes Wix ads, gives you a custom domain and has plenty of storage and bandwidth. It's perfect for personal sites, portfolios or small businesses. For beginners who want more features: The Core plan  adds extra storage, premium support and the ability to run a small online store. The Business plans  are suited for full ecommerce sites, offering advanced sales tools, more storage and professional marketing features. Learn more about Wix premium plans .

Turn your ideas into a website you love with Wix →   Ever dreamed of launching your own website without spending a penny? Good news—it’s not just possible, it’s way easier than you’d think. Whether you’re brainstorming how to make a website from scratch  or exploring the magic of tools like a website builder  or an AI website builder , you’re just a few clicks away from creating your own website. Got a side hustle to promote? A project to showcase? Or maybe your portfolio website with the world? Whatever it is, learning how to build a free website is your next move, and you’re already off to a great start. Learn more about how to use Wix  as a website builder and to manage your business. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to build a website for free This guide walks you through how to build a professional website without spending a dime, covering everything from choosing the right platform to customizing your design and publishing your site. Whether you’re starting a business, showcasing your portfolio or sharing your ideas, you’ll find actionable steps to bring your vision online. We also highlight the essential features to include so your site makes a strong first impression and supports your goals from day one. How to make a free website in 5 steps Step Why it matters Choose a free website builder Gives you everything you need to design, edit and launch your site without coding. Select the right website template A strong design foundation makes it easier to create a site that looks professional. Design and customize your pages Personalizing colors, fonts and layouts helps your site reflect your brand. Add your required functionality or integrations Features like forms, apps or online stores ensure your site does exactly what you need. Review, test and publish your website Double-checking design and performance helps you go live with confidence. Why building a free website is the smartest move for you Free websites aren’t just for beginners. Using free website builders  is a fantastic way to get your idea online without any upfront costs. Plus, with the right tools (more on that below), you’ll get access to features that rival the fancy setups people pay for—without spending a dime. The best part? You don’t need to be a design pro or spend hours watching tutorials to make it look amazing. If you're wondering, " Is Wix free ?" the answer is yes. With a free plan, you can start building your site today. Learn more: What is a Wix website? Ready to learn how to build a website for free ? Let’s explore how you can get started with a free website and bring your vision to life. How to make a free website in 5 steps Choose a free website builder Select the right website template Design and customize your pages Add your required functionality or integrations Review, test and publish your website 01. Choose a free website builder When it comes to choosing a website builder for your free site, you'll first want to understand which type of website you plan to create. Some websites work well as free sites, others not so much. Examples of potential free website types include — a personal blog or portfolio, a community website and a school project showcase. When choosing a free website builder consider its ease of use, it's best to opt for one like Wix, that has a drag and drop editor . You'll also need to consider the number and quality of available website templates you can use (Wix has over 800 free, customizable ones), if you can create a mobile-friendly site without a paid plan, as well as any storage or bandwidth limits. This is relevant if you plan to create a free business website because as your business grows and scales you might need more than your free website can offer. It's also important to consider the website infrastructure of the website builder you use. Creating a free site doesn't mean you have to compromise on security and reliability. With Wix, for example, all sites include enterprise-grade infrastructure including secure web hosting and security. Most free website builders include standard limitations—no custom domain, ads and some lack advanced functionality, like eCommerce and payments so it's important to consider this before starting your free website. Small business website stats from Colorlib  show that Wix leads the way when it comes to the global website builder market. As of February 2024, around 8 million live websites have been built on Wix worldwide, accounting for nearly half (45%) of the overall market share.  Learn more: Cheapest website builders What is a domain name Domain name search Domain name generator Free website hosting 02. Select the right website template If you're creating a free website, chances are you need to create something great, fast. The best way to do this is with a pre-designed template. Learn more: Should I use a template to make a website? Most website builders offer hundreds to choose from, across a wide range of industries and types. For example: eCommerce website templates Blog templates Portfolio templates Beauty website templates Fitness website templates Once you have your template, don't forget to customize it for your site and business. This includes the colors, images and of course, the text. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs and focus on creating a clear flow for the content that tells the story you want to share with your audience." -Dafna Rabin, Wix Templates design team lead This is also the stage where you'll sign up for your free account if you haven’t done so already, as most website builders require an account before you can save or publish your work. Learn more: How to make a website fast , How to make a nonprofit website for free 03. Design and customize your pages All websites, free or not will contain a range of pages. Generally, the most important will be your homepage, followed by your services or booking page, or if you're building a portfolio , the pages that showcase your work and projects. When creating a free website, you need to decide how many pages you'll have and their hierarchy. What's the most important page, is it your homepage? You'll also want to plan their hierarchy in your header and how you will encourage users to move between pages. Each page should then be customized with your chosen color palette, unique media (images and/or video) and your text. This is also where you’ll build out your core pages, such as your About page, Contact page and any Services or Project pages you need. If you want your site to stay fresh over time, you can add a blog or video section to publish ongoing updates. 04. Add your required functionality or integrations When it comes to this step with a free website, you may run into limitations with your free website builder. For example, if you want to accept payments via your site, in most cases you'll need to choose a paid plan . However, some website builders provide access to free integrations via their app markets. Wix has a number of free apps via its market including Wix Chat, Wix Forum and Wix Restaurants Menu amongst others. 05. Review, test and publish your website Regardless of the goal of your free website, it's important to review what it looks like and how it works before going live. Once live, ask for feedback from those around you on its design and functionality. A free website can be edited and modified as often as you need — and with Wix free websites don't expire, so you have as much time as you need to get it right. After publishing, plan to update your site regularly. Fresh content helps visitors understand what's new and can support stronger long-term search visibility. Also, once you've built a free website, you can always transfer to a paid plan down the road, with Wix it's easily done and includes the automatic transfer of your design and content. What does a free website include? This can vary between website builders but with Wix, for example, you get: Drag-and-drop editor 800+ website templates Mobile-optimized design Custom website design options Free stock photos Font library 500MB storage 1GB bandwidth SSL security certificate Website hosting Auto save SEO tools A blog Some marketing tools Site analytics, see Wix analytics Auto site back up Help center access What are some of the limitations of a free website? While creating a free website can be a quick and efficient way to get a website built, it's not without its cons. Some of these include: Forced ads display Platform logo/banner present Subdomain URL (yoursite.platform.com) Limited branding control Limited storage space (typically 500MB) Restricted bandwidth No custom code options No custom domain name No professional email Limited integration options No eCommerce features Basic site analytics Can I build a website for free with AI? You can build a website for free using AI . Platforms like Wix's AI website builder or 10Web AI Builder allow you to create a free site automatically and within minutes. You can then customize your free site as you would from a template, with your own colors, layout and content. Learn more: Best AI website builders . Free websites created with AI come with the same pros and cons as a website built for free with templates. How to build a website for free FAQ Which free website builder is best? Wix is one of the best free website builders, offering an intuitive drag-and-drop editor, customizable templates and built-in features to help you create a professional-looking website without coding. Is creating a website free of cost? Yes! You can create a website for free with Wix. The free plan includes a Wix subdomain (e.g., yoursite.wixsite.com) and Wix-branded ads. Upgrading to a paid plan removes these limitations. Learn more: Is Wix free? Will my free website work on mobile devices? Most free website builders today make sure your site looks great on mobile. Wix even lets you tweak the mobile version separately, so everything fits perfectly on smaller screens. How much storage or bandwidth do free websites get? Free websites are perfect for small projects like personal blogs, resumes or simple info pages. They’re a great way to get started. But if your site has videos, big image galleries or starts pulling in a lot of visitors, you might find yourself needing more than a free plan can handle. How do I make my website look professional without paying? Even on a free plan, it’s easy to create a sharp, professional site. Start with a clean template, choose fonts and colors that work well together and use high-quality images. Write clear, engaging text that speaks directly to your visitors. Keep your pages simple, with intuitive navigation and plenty of white space. Is Wix really free? Yes, Wix has a free plan that allows you to build and publish a website at no cost. However, to use a custom domain and access premium features, you’ll need to upgrade to a paid plan. How do I launch a website with the domain name I already purchased? To launch a website with your pre-purchased domain, connect it to your site through your website builder. On Wix, you can upgrade to a premium plan, link your domain via the platform and your site will go live quickly. Can I create a website for free with no knowledge in web development? Yes. Platforms like Wix are designed for anyone, regardless of experience, with intuitive drag-and-drop editors and AI tools to guide you. You'll be able to design and publish a professional-looking site without needing any coding skills or technical expertise. Can I upgrade my free site later? Most website platforms let you start for free and upgrade as your needs grow. Take your time building and improving your site, then move to a paid plan when you're ready for more tools and customization options. Can I remove ads from a free website? Free plans often include ads to keep the service running, and Wix is no different. On the free plan, you’ll see Wix-branded banners with messages like “This site was created with Wix.com ” at the top or bottom of your site. What’s the catch with free website builders? Free website builders let you create and publish a site quickly without paying anything. The main trade-off is that your site may display the builder’s branding or use a subdomain.

Turn your ideas into a website you love with Wix →   Knowing the key parts of a website is the first step to building one that looks professional and works smoothly. Every element, from headers and navigation menus to content sections and footers, plays a role in how visitors experience your brand. In this guide, we’ll break down the main parts of a website and explain their purpose. You’ll get a clear understanding of what makes a site complete and cohesive, so you can confidently create a website that engages your audience and supports your goals. If you’re looking to cut to the chase and figure out how to make a website with a tool that will ensure that all website parts are accounted for, we suggest using the Wix website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Parts of a website A successful website is made up of key components that work together to engage visitors and support your goals. These include the header and menu for navigation, above-the-fold visuals to grab attention and the main website content. Other essential parts are your footer, logo, CTAs, sidebar, blog, forms and the homepage, which ties everything together. Each element plays a role in creating a professional, cohesive site that looks great and functions smoothly. Website part Purpose Header Provides consistent branding and navigation across all pages Menu Helps visitors quickly find what they’re looking for Above-the-fold visuals Captures attention immediately with images, videos or hero sections Website content Delivers the main information including text, media and resources Footer Offers additional navigation, contact info and important links Logo Represents your brand identity and builds recognition Call-to-action (CTA) Encourages visitors to take key actions like signing up or buying Sidebar Highlights extra content, links or promotions without distracting from main content Blog Shares updates, expertise and drives SEO traffic Forms Collects visitor information, feedback or leads Homepage Serves as the main entry point and overview of your site’s purpose 11 basic parts of a website There are some components of websites that are so essential to web design that all sites must contain them in order to function properly (all included in website templates ). Together these parts form the backbone of your website: Header Menu Above-the-fold visuals Website content Footer Logo CTA Sidebar Blog Forms Homepage 01. Header The header is the first thing visitors see—it’s like the front door to your website. A good header sets the tone for your site and quickly tells people who you are and what you do. Most headers include your logo, menu and sometimes a call-to-action like “Book now” or “Get started.” You can also add extras like a search icon, language switcher, phone number or shopping cart if you run an online store. Here’s how headers change depending on the site type: Online store : Add a cart icon, search bar and clearly labeled product categories for easy shopping. Service business : Highlight your contact info or add a “Get a quote” or phone button to encourage inquiries. Portfolio or personal brand : Keep it clean and simple with a strong “About” or “Hire me” link. Nonprofit : A bold “Donate” button in the header can help drive support. Make your header mobile-friendly    Mobile users want speed and simplicity. A cluttered header on a small screen will confuse visitors and make them leave before the page even loads. Here’s how to keep your mobile header clean and effective: Use a hamburger menu (☰) : It keeps your full menu tucked away neatly. Just make sure it’s easy to tap and opens smoothly. Keep your logo small but clear : It should still be readable and clickable. Focus on one call-to-action : “Call now,” “Book,” or a cart icon—don’t overdo it. Make space count : Remove anything unnecessary. Social icons, extra links or search bars should go in the menu, not the header. Pro tip : Link your logo back to your homepage—it’s one of the most common user habits. Also, keep your header sticky (fixed to the top) so it’s always easy to access as visitors scroll. 02. Menu Think of your website menu like a GPS—it helps visitors get around and find what they need. A clean, organized menu makes your site feel simple and easy to use. Here’s a breakdown of some common menu styles: Horizontal menu : A classic layout with menu items in a row, usually at the top of the page. Perfect for sites with fewer categories. Vertical menu : Found in sidebars, this type works well for sites with lots of sections or categories. Dropdown menu : Great for organizing lots of content into subcategories. Hover or click to reveal more options. Mega menu : A larger menu often used by eCommerce sites or big companies. It displays lots of options at once and can include images or icons. Hamburger menu (☰) : Popular for mobile or minimalist designs. It keeps headers clean and reveals more links when clicked. Setting up your website menu: C=core pages and tailored navigation Start by choosing your core pages—Home, About, Services or Products, Contact, and maybe a Blog if you have one. These are the must-have links visitors should find right away. Once you’ve got the essentials, design your menu to match your brand. Keep it simple and focus on guiding visitors to what matters most. Ecommerce site : Make shopping simple by organizing products into categories like “Men,” “Women,” “Accessories” or “New Arrivals” and “Sale.” Help customers find what they need fast, hassle-free. Restaurant : Include pages like “Menu,” “Order Online,” “Reservations” and “Specials.” A “Chef’s Corner” with recipes or cooking tips can add a personal touch to your site. Freelancer or creative : Share your work with pages like “Portfolio,” “Testimonials” and “Work with Me.” Add personal touches like “Behind the Scenes” or “My Process” to connect with potential clients. Local business : Make it easy for customers to find you with sections like “Locations,” “Book an Appointment” or “Hours & Directions.” Offering seasonal services? A “Current Promotions” tab can help. Online course or educational site : Include pages like “Courses,” “Instructor Profiles,” “Enroll Now” and “Student Testimonials.” A “Resources” or “Blog” section with extra learning materials or tips can add even more value. Real estate website : Make browsing simple with pages like “Properties for Sale,” “Rentals,” “Featured Listings” and “Open Houses.” Add extras like a “Mortgage Calculator” or “Request a Showing” page to make things easier. Event or conference site : Include pages like “Schedule,” “Speakers,” “Sponsors,” and “Tickets.” Got multiple dates or locations? Add sections like “Location 1” or “2025 Schedule” to keep things organized. Photography portfolio : Organize your work into categories like “Weddings,” “Portraits,” “Events” or “Travel.” If you’re offering services, include a “Book a Session” page to make it easy for clients to get in touch. An “About” page is a great way to share your story and connect with visitors. Technology or SaaS company : Focus on pages like “Features,” “Pricing,” “Resources” and “Support.” Include “Case Studies” or “Customer Success Stories” to build trust and credibility with potential customers. Blog or news site : Keep things organized with sections like “Latest Posts,” “Trending” and “Archives.” Cover multiple topics? Use categories like “Health,” “Technology” or “Lifestyle” so readers can easily find what they need. Don’t forget to include an easy-to-use “Search” bar. Health & fitness site : Add pages like “Services,” “Classes,” “Nutrition Plans” and “Success Stories.” If you sell products, include an “Online Store.” A “Blog” with health tips or motivational content is a great way to keep your audience engaged. Navigation tips : Keep your menu clean and simple with 5 to 7 items so visitors don’t get overwhelmed. Use clear labels like “Contact” instead of playful ones like “Say hello”—clarity goes a long way. For sites with lots of pages, a dropdown or mega menu can help keep things organized and easy to navigate. Check your links regularly because broken ones frustrate users and damage trust. Always test your menu on both desktop and mobile to make sure everything works smoothly. 03. Above-the-fold visuals Immediately below the header is some form of image, series of images or sometimes a video. Together, the header and main image comprise the top section of your website - often referred to as above the fold - and are essential in creating a good first impression. The featured visual, in particular, makes a marked difference in whether users stay on your website or abandon seconds after entering. With that in mind, this visual should convey something important about your company. Whether it features images of your products or services, or just gives the user a feel of what your brand is about, it is important that it relates to your site as a whole. We suggest choosing your best images or browsing the images and videos available through Wix to give your website a professional edge. Popular first impression visuals Hero image : A large high-quality photo that reflects your brand and business. Think a cozy café interior for a coffee shop or a happy customer using your product. Avoid generic stock images as they can feel impersonal and reduce trust. Hero video : A short silent video in the background that adds movement or atmosphere. For example, ocean waves for a surf school or behind-the-scenes clips for a handmade brand. Keep it under 10 seconds and optimized to avoid slowing down your site. Slideshow/carousel : Rotating images that highlight offerings like seasonal products, services or special deals. A fashion site might display new arrivals or collections. Stick to 3–5 slides to keep it clear and focused. Product photo : A clean standout image of your top product or offer. This helps visitors quickly see what to explore or buy first. Pair it with a strong call-to-action like “Shop now” or “Get started” and keep the background simple so the product pops. Lifestyle image : A relatable photo of someone using your product or enjoying your service. This helps build an emotional connection. A fitness brand could show someone mid-workout or a pet brand might feature a dog enjoying a treat. Full-screen background : A bold image or video that takes up the entire top section of the site. Use minimal text like a headline and call-to-action to keep the focus sharp. This style works well for creative brands like design studios or photographers. Animation : Subtle movements like text fades, hover effects or scroll-triggered elements. These draw attention to important sections and create a dynamic modern feel. Use them to highlight CTAs, show progress or guide visitors through your page naturally. 03. Website content All sites contain content. Content typically means the words written on your site that explain what your website is about, what you have to offer and how site visitors can take advantage of your offerings. Website content covers a wide array of things. It often refers to the paragraphs that explain your site’s mission, but it can also mean the one word that is placed on your buttons. While short content on buttons or menus may seem insignificant, it is actually the driving force of sites. This is the content that makes it clear what site visitors should expect when they click, such as “Buy now” or “Shopping cart”. Take the time to carefully plan out your website content and pagination , meaning the division of web content into pages, to ensure that any site visitor can understand your brand as well as you do. 04. Footer Simply put, a footer is the bottom most part of any site. It usually contains a sitemap with hyperlinks to the pages available on your site. This can help visitors find all of your offerings, including those that may not have made the cut for your header. Often website footers also contain basic contact information, enabling users to reach out to you or find your physical storefront. This type of information is crucial for business success. Footers also might include a social bar that contains small but recognizable icons that lead users to your social media pages. This can help you gain followers on social media platforms, ultimately bringing about greater brand awareness and potential business growth. Learn more about website footer examples . Learn more: What is web design? Advanced elements of a website If you were to just include the website parts mentioned above, you’d already have a complete site. However, if you want to take your site to the next level, we suggest adding the following parts as well. 06. Logo An essential element of any brand, a logo is also a standard part of a website. A logo represents the company and makes it recognizable and memorable to both current and potential customers. Typically logos can be found in the top left hand corner of the website header and are usually clickable to help visitors return to the site’s homepage. To get started on your logo, and easily embed it on your site, you can use a logo maker that automatically generates a custom logo for you. 07. CTA A CTA, or call-to-action, is a short piece of text that helps customers take the next step with your business and move down your sales funnel. CTAs are typically displayed on buttons and contain actionable words like “Start now” or “Buy yours”. This type of text directs users to take a specific action and tells them exactly what to expect when they click on a button. CTAs are important parts of websites because they enable visitors to actually use or buy your service or product. Without these buttons, you could see fewer sales and a higher rate of customers leaving your site without converting. 08. Sidebar Often websites will use a sidebar, or a horizontal bar typically on the right side of screens that contain more links or information. A sidebar is meant to act as another navigation facet of your site, enabling visitors to find information that is important, but less critical than the information in your header. Typically, sidebars contain links to other content on your site, a way to sign up to your newsletter, and advertisements. Utilizing this space for ads is a good way to monetize your website and help you grow your business. Alternatively, you can advertise your own products in this space, making them easily visible to site visitors even before they see your product page. 09. Blog Blogs are essentially groupings of articles or posts on a variety of topics that are all related to your business. These days, it’s increasingly common for businesses to add a blog to their site. While blogs can stand on their own, they also can be added as an additional part of an existing website, functioning as a marketing asset for your company. Adding a blog to your website is a good way to accomplish a couple of goals. First, it provides more in-depth information to your customers about your offerings or industry. By providing this information, you are nurturing your customers and helping them understand your business better. A blog can also help bring more traffic to your website. By covering a variety of topics in depth, blogs can provide the answers to many questions that people search for on Google. When you answer these questions, you help attract people who may not have found your business otherwise. Expert tip from Tom Menashe, international growth managers lead at Wix: "AI is steering technology into the future, and search engines are riding this wave of transformation. With AI advancements, search engines are fundamentally reshaping how digital information is organized and delivered to users. Google's unveiling of its upcoming Search Generative Experience (SGE), is expected to prioritize content based on expertise and firsthand experience. This signifies a notable shift in user-centric search strategies: Gone are the days of repetitive content clones. To climb the ranks, authentic firsthand perspectives are now key". Learn how to make a blog with Wix, with a blog maker . Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 10. Forms Online forms are generally used to gather information. On websites, they can be embedded and used for a number of different purposes. For example, you might consider including a contact form , which enables visitors to contact you directly from your site. Another type of form, such as a signup form, can help you gather leads by asking visitors for their information. Depending on the type of form that you choose to use, you might consider placing them in different areas of your site. Generally speaking, a form might be a bit too aggressive for the homepage, but it can take a spot on a separate web page or perhaps lower down on your site. 11. Homepage A homepage is where visitors land and get to know your brand. Technically, it’s the root URL of your website (e.g. yourwebsite.com) and works as the main entry point for users. Since it’s usually the default link in search results, the homepage acts as the hub that connects to other pages on your site, making it the “home” for everything your site offers. Your homepage is where visitors learn who you are and what you offer. It sets the tone for your site, so design and content should work together smoothly. Use visuals like a hero image or a quick intro to spotlight your brand. Keep the layout simple and easy to navigate so people can quickly find info about your products, services or mission. The homepage helps guide visitors to important sections of your site. Add links to pages like “About,” “Services” and “Contact,” and feature your best content upfront. This could be a recent blog post, a customer review or a popular product. For shops, highlight top products or categories like “New Arrivals,” “Sale Items” or “Best Sellers” to grab attention right away. Layout of website parts Now that you’ve determined which parts of a website you’ll need, you might be wondering how to organize them. There are many different website layouts , each of which has its own benefits and keeps your website orderly. The most classic website layout contains a homepage and multiple web pages that enable you to find the information you’re looking for. Another option, however, is a one-page website design. This type of website places all the information on one long, scrolling page. The advantage of this layout option is that everything that a visitor might be looking for can be found in one place. When utilizing this website layout, make clear distinctions between the sections, and help visitors navigate to these sections by including anchor links in the header. Learn how to choose a website template that best suits your needs, or read a designer's tips for selecting the right layout . Additional website components There are a few items that are not a part of the web design itself but are essential in ensuring that your site is up and running. While this list is in no way exhaustive, familiarizing yourself with these concepts is a good way to start your website creation journey. 01. Web hosting Web hosting is simply where your website lives online. Although it doesn’t seem like it, all websites take up space on servers, or computers that act as storage units and provide information to other computers. These servers ensure that your website is alive and well and available when people search for it. With Wix, free web hosting is built in so whenever you create and publish your website, it will automatically be hosted. That means you won’t have to worry about finding an external host or paying for a third-party service. 02. Domain names You may have heard the word domain thrown around in the website world. A domain is simply the web address of your site. It is often the same as the company name and gives your website a unique access point online. If your brand is called Rosa, for example, your domain might be something like rosa.org or rosa.com. We highly recommend getting a unique domain name so that people can easily find and remember your site. For example, when you want to search for something or get more information, the first site that comes to mind is google.com. This type of domain recall and knowledge can help bring more success to websites. 03. SEO SEO, or search engine optimization, is the process of making your site findable on search engines. It involves optimizing the content, images, design and structure of your site to ensure that search engines are understanding your website well. This, in turn, enables Google to serve your website in response to relevant search queries. SEO is a complex world that encompasses many things. If you are new to the world of SEO, we suggest utilizing Wix SEO which helps you get indexed on Google. It also provides some actionable suggestions for how you can tweak your site to help it rank higher. Why is knowing the different parts of a website important? Knowing the different parts of a website is important for several reasons: Understanding website structure and website navigation :  By understanding the different parts of a website, you can better grasp how your website is structured and how users navigate through it. This knowledge can help you identify key areas of a website, such as the homepage, navigation menu and content sections and understand how they contribute to the overall user experience. Evaluating website design and functionality:  Knowing the different parts of a website enables you to evaluate the design and functionality of your website. You can assess the effectiveness of the header, hero section, content layout, sidebar and footer in achieving the website's goals and providing a positive user experience. Identifying and resolving usability issues:  Understanding the different parts of a website can help you identify usability issues that may hinder user navigation and engagement. You can spot problems like poor navigation structure, cluttered layouts or ineffective CTAs that prevent users from finding what they need or taking the desired actions. Creating effective website content:  Knowing the different parts of a website can guide you in creating content that is tailored to each section's purpose and audience. You can craft clear and concise headlines for the hero section, informative and engaging body copy for the content section, and compelling CTAs for the footer. Communicating effectively with website designers and developers:  Understanding the different parts of a website allows you to communicate more effectively with website designers and developers. You can clearly articulate your design goals, content requirements, and user experience expectations, ensuring that the website aligns with your vision and objectives. Expert tip from Nitzan Eiges, tech SEO team lead at Wix: "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Why trust Wix’s experts? This article was written by Wix’s in-house experts, who have years of experience helping people create and grow successful websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a website that looks professional, runs smoothly and supports your long-term goals. At Wix, we’ve helped millions of creators, business owners and entrepreneurs bring their ideas online. Our team stays at the forefront of website design, user experience and SEO trends, ensuring the guidance we provide is practical, actionable and rooted in real-world results. You can trust this blog as a go-to resource for every stage of your website journey, from setting up your first page to scaling your site into a lasting online presence. Parts of a website FAQ What is the main part of a website called? The main part of a website is called the homepage . The homepage is the first page that users typically see when they visit a website, and it serves as the central hub or entry point for exploring the website's content. What is the bottom section of a website called? The bottom section of a website is called the footer . The footer typically contains copyright information, contact information, links to other pages and sometimes additional navigation options. It serves as a closing element that provides essential details and links for visitors. How do I find all parts of a website? There are two main ways to find all parts of a website: Sitemap:  A sitemap is a hierarchical list of all the pages on a website, typically organized by category or topic. It can be found in the footer of most websites or by searching for "sitemap" on the website. Website crawler:  A website crawler is a software program that automatically visits a website and follows all the links on the pages to discover all the content and URLs. Website crawlers are often used by search engines to index websites and by website owners to find broken links or identify SEO issues. What are the parts of a page layout? The parts of a page layout are the different elements that are used to design the page and create a visually appealing and easy-to-use experience for visitors. These elements include: Grid system:  A grid system provides a structured framework for arranging the different elements on the page, ensuring alignment, balance and visual coherence. Whitespace:  Whitespace, or negative space, is the empty area around and between elements on a page. It helps to create visual separation, improve readability and guide the user's attention. Typography:  Typography involves the selection and arrangement of fonts, font sizes and line spacing to enhance the visual appeal and readability of the text content. Colors:  The use of colors plays a significant role in establishing the overall mood, branding and hierarchy of information on a website. Imagery:  Images, whether photographs, illustrations or graphics, can add visual interest, convey emotions and break up text-heavy sections. Calls to action (CTAs):  CTAs are prominent buttons or links that encourage visitors to take a specific action, such as subscribing to a newsletter, making a purchase or downloading a resource. What are some other parts of a website? There are many different parts of a website, some of which are essential to its infrastructure and structure. Others are more important to its content or functionality. Some of the less prioritized parts of a website are, headlines, hyper links, landing pages, business address and contact information, banners, buttons and site search. What does a basic website consist of? A basic website typically includes a homepage that serves as the central point for visitors, with clear navigation to other sections. It often consists of key elements like text, images and basic styling to present information in a visually appealing way. Websites may also include structured pages, such as an about page, contact page or service descriptions, depending on the purpose. Essential components like a domain name and hosting service are also required to make the site accessible online. What are the tabs on a website called? The tabs on a website are commonly referred to as the navigation menu or menu items. These links allow users to access different pages or sections of the website, making it easier to find information. For example, tabs might include labels like "Home," "About," "Services" or "Contact." They’re an essential part of website design, ensuring users can move through the site effortlessly.

Get started by: Creating a website →  | Getting a domain → Before the internet age fundamentally changed global communication, businesses relied on things like newspaper ads, flyers and word-of-mouth to reach customers. But in today's digital world, an online presence is essential, including a website . With 73% of small businesses  owning websites, a strong online presence is a prerequisite for brand recognition, lead generation and operating a successful venture, both on and offline.  With drag and drop tools and AI website builders , website creation has evolved and changed the way in which people carve out their digital presence. Before diving into how to create a website , it’s necessary to understand the basics—like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it's important to build a website. What is a website? A website is a place on the internet where you can easily post information about yourself, your business or topics you're passionate about. It's like having your own corner of the web to showcase your ideas and connect with others. Whether you're looking to share knowledge, sell online, communicate with others, learn something new or simply have fun—websites serve a variety of purposes. To access a website, users simply need a device with a web browser—like laptops, smartphones or tablets—along with an Internet connection. Learn more: What is a Wix website? Key characteristics of a website Every website has a few core elements that make it work, feel professional and connect with your audience. Knowing these will help you build a site that’s easy to navigate, engaging and effective. Feature What it is Why it matters Domain name Your website’s unique address (like www.example.com). Helps people find your site and makes it easy to remember. Web pages The individual pages that make up your website usually built with HTML. Share content—text, images, videos—and guide visitors through your site. Navigation Menus and links connecting your pages and sections. Makes it simple for visitors to explore your site and find what they need. Hosting The servers where your website lives online. Keeps your website accessible 24/7 so anyone can visit anytime. Purpose The reason your website exists—sharing information, selling products or connecting with a community. Guides your design and content so your site meets your goals and serves your audience. What are websites used for? Websites are a key part of everyday life, helping people stay informed, shop online, share ideas and connect with others. They serve as digital spaces for communication, learning, entertainment and business. Learn more: What is an eCommerce website? , Website vs online store Depending on who’s creating them, the purpose of a website can vary : Sharing information:  Many websites exist simply to provide people with information. Think about your local library, city government or school—they all use their websites to keep you in the loop. These sites are all about making important details accessible to the public. Business and online sales:  Companies rely on websites to present their products or services, handle transactions and offer customer support. Ecommerce features like shopping carts and secure payments make it easy for customers to shop online. Personal expression and blogging:  Got a story to tell, a hobby you're passionate about or a portfolio of work you're proud of? A personal website or blog is the perfect place to share it. This is your corner of the internet where you can express yourself freely and put your creative work on display. Entertainment and media:  Websites provide access to videos, music, games and news. Platforms for streaming or reading online content make entertainment easy to enjoy anytime, anywhere. Community and social connection:  Online forums, social networks and groups let people meet others with shared interests, discuss topics and build communities online. Together, all publicly available websites form the World Wide Web, a global network that connects people, ideas and information across the world. Learn more: What is a wedding website? How does a website work? The first thing to understand is the internet and the web that provide a ground for websites. The internet is the technology or infrastructure connecting computers and facilitating information sharing. The web is the system that enables information sharing using the internet. It encompasses digital documents, websites, webpages, media and more. To view web content, we use web browsers like Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox or Safari. When you enter a web address or domain name into your browser, your computer sends a request to the hosting server. This request passes through the Domain Name System (DNS)  to look up the server's internet protocol (IP) address . The web service uses protocols like Hypertext Transfer Protocol (HTTP), Hypertext Transfer Protocol Secure (HTTPS)  and File Transfer Protocol (FTP) to transmit information and files over the web. Once the server receives the request, it sends back the requested webpage , along with images and other files, to your computer. The browser then displays the webpage using technologies like HyperText Markup Language (HTML)  and Cascading Style Sheets (CSS) . These technologies structure and present the information on the screen. Website loading time depends on a range of factors like server speed, internet connection quality and website size and complexity. Difference between website, webpage and web server  Understanding the distinctions between a website, webpage and web server is key for effective navigation in the digital landscape. Let's use a simple analogy—imagine a bustling marketplace. The website is like the marketplace itself, and each webpage is a unique stall or shop within it. Similar to a marketplace, each webpage offers different products—information, images and services —just like the goods in a shop. Now, picture the internet as the city where the marketplace is located, a vast network connecting countless marketplaces (websites). It's like exploring a city full of interconnected markets, each with its own offerings. Webpage A webpage is a single document or page within a website. Websites can have multiple webpages, all linked together by hyperlinks, to display a cohesive website. The page you're currently on is a webpage. When you go to the home page, you're on a separate webpage, but still within the same website.  Web server  A web server  is a computer that stores and delivers webpages to users when they request them. It is the physical location where all the files and data for a website are stored. When someone types in your website's URL, the server gets the necessary files and displays them to create the webpage. Website A website is a collection of webpages that are accessed with a single domain name or URL. It includes all the individual pages, multimedia details and files stored on a web server. Websites are built using languages like HTML, CSS and JavaScript  to make visually appealing layouts and functionality.  Don't confuse websites and web servers. If someone says, "My website is not responding," it means the web server isn't responding, making the website unavailable. Remember, a web server can host multiple websites, but the term "web server" doesn’t refer to a specific website. In the previous example, if someone says, "My web server is not responding," it means multiple websites on that web server are unavailable. Learn more: Website vs blog vs forums Components of a website A website is a collection of webpages hosted on a web server. In order to create a website , you need several components. Here’s what you need to get started: Domain name To reach your site, individuals type in a unique web address that typically reflects your business or brand name and ends with a domain extension like .com, .org, or .net. Registering your website name with a domain registration company, also known as a domain registrar, is necessary to secure this distinctive internet address. Tip:   When you make a website with Wix, you can opt for  domain privacy  for no extra fee, when you register your domain.  Domain extension Also known as top-level domains (TLD), d omain extensions  can quickly identify specific elements of a website like its main purpose, owner or geographic location. You can check out  ICANN’s complete list of domain extensions here , or check out these guides: .co .biz .store .me . blog .digital .info .xyz .tv .tech .net .world . company wiki .tv . directory . today . digital .blog . shop .email Webpages Webpages, also known as individual documents within a website, present information to users. Each webpage should serve a specific purpose and contribute to the overall user experience by providing valuable material, images and interactive elements. Some websites may be concise and focused, with only a few pages, while others offer an array of information and services to cater to diverse user needs. Web host This is the service that stores your website's files and makes them accessible to users on the internet. By choosing the appropriate plan for hosting a website , you can optimize performance, enhance security and provide an exceptional usability to your visitors.  URL address The address of a website is also known as the Universal Resource Locator (URL) . When a user wants to open a website then they need to put the URL of the website into a web browser and the requested website is delivered by the web server. The URL of the Wix Blog for example, https://www.wix.com/blog is composed of three parts:  Protocol identifier: Defines the protocol used to access the webpage (usually HTTP or HTTPS) Server name: Refers to the domain name and extension where the web server is located ( wix.com ) File name: Indicates the specific page or resource on that web server (blog) Homepage The homepage  is a very common and important part of the website. It serves as the initial point of contact for viewers, setting the tone and guiding them to explore the rest of the website. Thinking through and making a homepage  not only showcases the brand's identity but also directs users to other relevant pages. Navigation structure Website navigation  is the order of pages and the collection of links that connect them. When done correctly, it creates a smooth and intuitive browsing. Typically, this structure is supported by one or more menus, strategically placed to make it easy for users to find what they need and move around the sections of the website.  Templates A website template is a pre-made design that includes the layout, color scheme, font choice and all visual elements. It's like a ready-to-use blueprint for your brand's online presence. With Wix, you'll find a wide range of templates, from striking photography website  templates to stylish blog templates . These templates can be customized to fit your brand and content needs.  Multimedia elements These include a wide range of multimedia details such as images, videos, audio files and interactive website features  like animations and adaptive content. When used correctly, these elements can make a website engaging, informative and visually appealing. Content Content is the information you put on your website to inform, guide, or influence visitors. This information can be presented with text, images, videos or audio recordings. Similar to website design , the primary responsibility of content is to keep people engaged, resulting in longer stays and repeat visits to your site. Additionally, well-optimized articles can improve your position on search engine result pages (SERPs), playing a crucial role in on-page search engine optimization (SEO). “ There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable. ” Adi Huri, Product Manager at Wow for   Wix Static vs dynamic websites When it comes to creating your website, you'll face an important decision: choosing between a static vs dynamic website . This choice will affect how your webpages are stored and delivered to users in their browsers. Let's take a closer look at these website structures. Static websites A static website is a collection of pre-written webpages that are displayed as published. These sites aren't interactive, meaning the material on each page remains the same until manually updated. The information and appearance of static websites remain consistent for all viewers, regardless of their browsers, locations or devices. Often, businesses opt for static websites to establish a simple online presence, as they are cost-effective without requiring server-side processing in multiple languages. While static webpages can't take input from users, they can still contain animations and clickable elements like hyperlinks or navigation buttons. This makes them a popular choice for portfolio and catalog sites. V-labs  is an example of a static website. It displays text, images and navigation links that direct visitors to other pages. Dynamic websites Dynamic websites are more flexible and user-friendly. They can change information and appearance based on several factors, including the time of the day, visitor’s location, language preferences, past interactions with the site or device type. With these sites, the web server processes data in real-time to generate customized pages for each visitor. Dynamic websites can interact with users through forms, surveys, quizzes and other interactive factors that require server-side processing. This makes dynamic websites most suited for eCommerce business, social media, ticket booking and forums. These sites also allow individuals to set up accounts, login and access personalized information or services. Amazon.com is a popular example of a dynamic site. Its front page shows product recommendations to visitors based on their locations, purchases and search history. Learn more: Website vs social media Types of websites Websites can also be broken down into categories based on their objectives, features or target audiences. Whether you’re starting a business  or simply want to learn how to make a blog , understanding the difference between these types of websites  will help you get started. Blogs These sites are used to publish articles or posts in a chronological order, covering a wide range of topics from personal stories to news, as well as thoughtful essays, tutorials or practical advice lists. Keeping blog content up to date—as well as the feedback from users—must be constant. Many businesses start a blog to share news and information with their customers, using it as an SEO tool, attracting more organic visitors. Nowadays, professional blogging has emerged as a popular way to earn money online. As an interior stylist and digital content creator, Brit Arnesen uses her blog, britdotdesign , as a platform to provide design inspiration and expertise to her readers. Learn more: Website vs Blog Ecommerce websites An eCommerce website  is an online store that helps you sell products, services and digital goods online by enabling you to accept payments , process orders, manage logistics and shipping and offer customer help. These websites are made up of several webpages where businesses show their products and users can place orders online, complete the transaction and apply various payment methods. Adama Studio  creates modern, practical ceramic items for everyday use. Their website has an online store where customers can easily purchase and have products shipped. Portfolio websites An online portfolio  showcases a person's or business' work, skills and experience. It's used to attract prospective clients, employers or partners by sharing your previous projects. A portfolio website  can house images, videos, descriptions of the services provided as well as client testimonials. Sharon Radisch  is a multi-talented creative who works as a photographer, art director and artist. Her online portfolio highlights the various projects she has undertaken in each of these roles. Get inspired by these best portfolio websites . Websites for professional services Professional websites aim to encourage users to purchase products or services, but without strictly serving as an eCommerce site. The main individuals who are learning how to create a professional website  come from various fields, including suppliers and service companies. Their sales process works best through a quote or an in-person appointment. Mango Marketing ’s website outlines their studio service packages for businesses looking to expand their business and enhance their online visibility. Landing page or single page sites One-page websites' popularity has grown because they are simple and easy to navigate. These websites concentrate all information on a single landing page , making them effective and cost-efficient for launching special products or services. Typically used by small businesses, they act as a digital business card , displaying contact information and advertising services. Animal Music Studios  utilizes engaging videos and a navigation menu at the top to guide users to the different sections of the one-page site. News News websites present news articles, current events and other relevant information. They often include details like videos and images to support their stories. News sites update regularly and can be categorized into different sections such as world news, politics, sports or entertainment. As more individuals consume news online, newspapers have adapted by transitioning to digital. Many magazines and newspapers now offer subscription-based news sites as they no longer rely on print editions.  New Wave Magazine  is a digital publication that also offers print editions. Readers can access articles on their website and purchase print copies through their online store. Portal Portal websites are primarily used within educational institutions like schools and institutes, as well as businesses. They make things easier by providing various functions, including a secure login process for students to view their information like grades and schedules. Employees also benefit from these websites, as they offer a convenient way to access emails, alerts and other relevant information needed for day-to-day tasks and responsibilities. Jule Dancewear , is a small business that sells dance apparel. They have a website where customers can create an account to save their profile information, view order history, save blog posts they are interested in and create wish lists of products they may want to purchase in the future. Forums Forum websites bring people with similar interests together to connect and engage with each other. You can use timelines, chats or specialized forums to interact. Social networking sites like Facebook, Instagram, Twitter, Snapchat and Reddit are great examples of forums where you can connect with others who share your interests. Brown Skin Brunchin  is a community for professional minority women. The website features a forum where members can connect by posting introductions, having discussions and sharing stories, ideas and photos. Membership websites Membership websites are built to offer exclusive content or experiences for registered users, often through a paywall. These sites usually include user accounts, dashboards and gated content organized by tier or subscription level. Depending on their purpose, members might get access to video libraries, premium articles, community forums or downloadable resources. These sites are popular with creators, educators, niche groups or professionals looking to share specialized content with a specific audience. They’re designed around consistent content delivery and engagement, often including progress tracking, exclusive newsletters or discussion boards to keep members connected. Educational websites Educational websites are designed to provide learning experiences through formal courses, casual tutorials or structured training. They often include multimedia lessons, quizzes, certification options and progress tracking to help learners follow a clear curriculum. These sites are used by institutions, tutors or independent creators. They can range from academic platforms to niche sites focused on specific skills or hobbies. Educational websites usually feature user accounts, discussion forums and resource libraries, giving learners the flexibility to move at their own pace while engaging with course materials in one place. Level5 CAD Academy  provides practical dental courses online to help dental technicians and staff become pros in Dental CAD/CAM applications. With interactive quizzes, real-time feedback and certificates, the platform ensures users build confidence, skills and expertise in their field. Booking websites Booking websites let users book appointments, reserve spaces or schedule services with ease. These sites usually include interactive calendars, service descriptions, availability updates and confirmation systems. They’re perfect for businesses like salons, hotels, healthcare providers and consultants. Visitors can check available time slots, pick from different services or packages and book appointments directly on the site. The design focuses on being clear and simple, often with account systems so users can manage bookings or check their history. Event websites Event websites are designed to promote and manage physical, virtual or hybrid events. They’re built to share details like dates, times, locations, agendas, speaker lists and registration options. Many include countdowns, ticket purchase features and galleries from past events to spark interest. These sites might support recurring or one-time events and often use branding to match the event’s theme. Some even offer interactive features like live streams, maps or downloadable schedules, giving attendees everything they need in one place. The Global Ethnic Dance Festival  website celebrates cultural diversity, unity and global traditions. It shares details about the festival's mission, performances and events, inspired by Sree Narayan Guru's vision of harmony and mutual respect. Personal websites Personal websites are a great way to share your work, achievements or personality. They often have a short bio, resume, personal projects and contact info, sometimes paired with a blog or portfolio. The design and tone give a glimpse into who you are and your style. Freelancers, students, artists and job seekers often use personal websites as a way to introduce themselves. These sites might include sections like testimonials, photo galleries or links to social media profiles. They’re a mix of professional and personal, making them perfect for networking and self-expression. Why you need a website Whether you are a small start-up or an existing company, the benefits of a website can not be understated. Increase competitiveness A website can enhance your brand identity and make you stand out among competitors.  With many businesses relying on online sales, having an engaging and well planned website can give you a competitive advantage. A business website  allows you to showcase your products or services in an attractive and informative manner, encouraging potential customers to choose your business over others. Reach a wider audience Reaching a larger audience beyond your local community is made possible by creating a website. With the internet, your business can be accessible to anyone, anywhere, at any time. This increases your customer base and opens up opportunities for growth and expansion. Cost-effective marketing 79% of online buyers  shop at least once per month. If you want to attract more people, one of the best ways is by making yourself visible on Google. You can employ search engine optimization (SEO) methods to help your website rank organically. Sell products and services online With an eCommerce website, you can sell your products and services online, reaching a wider customer base. This allows for 24/7 sales potential and removes geographical limitations. Online shopping is also becoming increasingly popular, making it essential for businesses to build an eCommerce site . How to create a website Now that you've learned about how websites work and the different types of websites, you might be considering one for your business. Let's explore what you'll need to start your own website. With this knowledge, you'll be empowered to build a website that suits your business needs. Ready to set up your website? Watch the 10 most essential Wix tutorials  to get started. Outline your website idea The first step is to have a clear idea of what you want your website to achieve. This will help you determine the type of website that best suits your needs and goals. Consider what products or services you offer, who your target audience is and how you would like to present your brand online. Learn how to plan a website  to help you in the following steps. Choose a domain name and web hosting Your domain name acts as the digital address of your site so users can easily find you online. When selecting a domain name, it's important to pick one that reflects your brand and is memorable. Avoid using hyphens and numbers and aim for a short domain name. If you're struggling to come up with ideas, try using our domain name generator  to find a suitable name.  Tip:  Use Wix’s domain name search to check if your desired domain name is available. Pick a website building platform Fortunately, creating a website has become very accessible even for people without a technical background. In fact, you can turn your website idea into a fully functional site using a drag and drop website builder and all of the functionalities that come with it.  Select a web hosting provider Once you've chosen a platform to build your website, you'll need a web host. Web hosting is the service that stores your website files and makes them available to your customers when they visit your site. Your host handles all the HTTP requests and delivers the necessary files to fulfill those requests whenever someone accesses your website. Web hosts also support you with backups, uptime and security maintenance. When selecting a hosting website , consider cost, features, security and support. Wix's free web hosting  allows you to easily scale your hosting as your online business grows. Design your website Creating a successful website involves more than just visual appeal. It's about establishing a cohesive brand identity, ensuring a user-friendly experience and utilizing effective web design elements. Consider factors such as your logo, color schemes and typography to reflect your brand's personality. When designing a website of your own, you can use website templates  that aligns with your brand and guides and prioritizes user interface (UI)  to provide seamless browsing. Check out these examples of web design inspiration . Learn more: What is web design? Add page content and optimize for SEO Your content is the heart of your website. Use engaging and informative material to attract and retain visitors. Your website should be easy to navigate, with a clear call-to-action on each page to encourage users to take specific actions, such as completing a purchase or signing up for a newsletter. When creating your website, keep search engine optimization (SEO) in mind. This involves optimizing your website to improve its ranking on search engines like Google. This will help increase your visibility and drive more traffic to your site. Some tips for optimizing your website include using relevant keywords, creating high-quality information and ensuring fast page loading speeds. Learn more: What makes a good website Launch and maintain your website Once you've completed all the necessary steps, use a website checklist  when launching a new website . However, building a successful online presence does not end here. Regular maintenance is crucial for keeping your site up-to-date. This means updating pages, monitoring for any technical issues and keeping up with SEO techniques to maintain or improve your search engine ranking. Additionally, regularly checking in with your audience and collecting feedback can help you continually improve and enhance your website's performance. What is a website FAQ What is the most common website type? The most common website type is a business or eCommerce website, followed by personal websites  and blogs. However, this can vary depending on the purpose and industry of the website.  With so many website types available, there is certainly one that will suit your needs and goals. What is the role of the DNS in a website? Domain Name System , or DNS is responsible for translating domain names  into IP addresses. This allows users to easily find websites by typing in a web URL instead of having to remember the numerical IP address associated with it. DNS is crucial for the functionality and accessibility of websites.  What are website cookies? Website cookies are small text files that are placed on a user's device when they visit a website. They track and store information about a user's online activity, such as their preferences and browsing history. Cookies help websites remember users and provide more personalized contact with your website. However, websites must comply with privacy laws and inform users about the use of cookies on their site. Why do some websites look different on my phone? Websites can look different on mobile devices due to responsive design. This means that the website is able to adapt and adjust its layout based on the size of the screen it is being viewed on, providing a better user experience. Some websites also have a separate mobile version specifically designed for smaller screens. Businesses should have a responsive or mobile-friendly website to accommodate the growing number of users accessing websites on their phones. How much does it cost to build a website? The cost of building a website  can vary depending on various factors such as the platform, design considerations and hosting services. It can range from a few hundred dollars to thousands of dollars for more complex and customized websites. However, there are also options for free or low-cost website builders available. When deciding the best option for your website, you should take into account your budget and goals. What is a website title? A website title  is a concise and descriptive name given to a website. It serves as the main heading or name of the website and is typically displayed at the top of the browser window or in search engine results. The website title helps users understand the purpose or topic of the website and can also have an impact on search engine optimization (SEO) by including relevant keywords. How does a website CMS function? A content management system (CMS)  is a software platform that allows users to create, edit and publish digital content on their websites without needing advanced coding skills. It provides an intuitive interface for managing all website elements such as design, layout, text, images and more. A CMS also enables multiple users to collaborate and contribute to website content, making it a valuable tool for businesses and organizations. What's a static website? A static website is a site with fixed content, where each page is pre-built and displays the same information to every visitor. It doesn’t change unless manually updated. Static websites are fast, secure and ideal for portfolios, blogs or informational sites since they don’t rely on databases or dynamic content. What's the difference between a static and dynamic website? A static website has fixed content that doesn't change unless manually updated. A dynamic website generates content in real-time, often using databases and user interactions, allowing for personalized or frequently updated information, like social media sites or e-commerce platforms.

The perfect domain is just a click away: claim your domain→  Domain name statistics continue to show just how essential the right domain name is for businesses, creators and anyone building a site in 2025. From explosive growth in new extensions to rising demand for short, branded domains, these data points reveal what’s working, what’s shifting and how to secure a domain that helps your brand stay competitive today and beyond. Below, you’ll find the most useful, up-to-date domain name statistics, paired with insights to help you make smarter decisions when choosing and managing your domain including how free web hosting , a free website builder and the latest web hosting statistics fit into the bigger picture. Get started by understanding what is a domain  and learn how to register a domain  so you can secure the perfect name for your brand. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name statistics Choosing the right domain name still plays a major role in how people discover, trust and remember your brand online. Here’s a quick snapshot of the most important domain name trends and statistics shaping branding and website strategy in 2025: Key highlights: Over 359 million domain names are registered worldwide. .com  remains the most trusted and recognizable TLD with 160+ million registrations. Short, branded URLs outperform long or keyword-stuffed names in memorability and direct traffic. 46% of small businesses say a custom domain increases credibility. Mobile users are 2× more likely to trust sites with a branded domain versus generic subdomain . The average domain is 11–13 characters long, and domains under 10 characters are significantly more memorable. Over 90% of successful startups (valued at $100M+) launched with a .com domain. More than 52% of domains host an active website, the rest are parked, branded placeholders or investment assets. Demand for AI-related domains grew 400%+ over the last three years. Stat category Key number/insight Total domains registered 359M+ Number of .com domains 160M+ Average domain length 11–13 characters Preferable length for memorability Under 10 characters Businesses saying domain boosts credibility 46% Users who trust branded domains more 2× more likely Startups using .com 90%+ Domains with active websites 52.3% Growth in AI-related domains 400%+ Top domain name statistics Global domain registration The dominance of .com TLD choices ccTLDs and regional domains Domain variety Renewal rates, registrations and domain lifecycle Market growth Legacy vs ccTLD vs ngTLD breakdown 01. Global domain registration: how big is the Internet's name space? Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics As of the first quarter of 2025, there are 368.4 million registered domain names worldwide, across all top-level domains (TLDs). That number reflects a net increase of 6.1 million domain names (≈ 1.7%) compared to Q1 2024, showing that growth continues despite a crowded domain market. Among that total: The combined registrations for .com and .net reached 169.8 million by end of Q1 2025. Country-code domains, known as ccTLD , accounted for 142.9 million registrations. “New” generic top-level domains (often called ngTLDs) reached 37.8 million registered domains in Q1, posting the fastest growth rate among major categories. What that means for your brand: Because there are hundreds of millions of already-registered domains, lock in your name, especially if it’s short, memorable or keyword-rich before someone else does. Pro tip:  Use a domain name search  tool or a domain name generator as soon as you have an idea in mind. Don’t wait, good names get snapped up fast. 02. The dominance of .com Despite the explosion of new TLDs, .com is still king. As noted, .com + .net account for 169.8 M domains globally. As of March 2025, .com alone stood at 157.2 million registrations. That said, the growth rate for .com/.net has slowed, while other segments (ccTLDs and ngTLDs) are growing faster. In Q1 2025, ngTLDs grew by roughly 13.5% year-over-year. Why this matters: .com remains the default, people expect it. As a result, using .com boosts perceived credibility, especially for global or long-term brands. But if your desired .com name is gone, alternatives like newer TLDs or ccTLDs can still work, especially if you pair them with strong branding, clear messaging and marketing. A rising number of domain owners are choosing ngTLDs (e.g. .tech , .store , .in ) or ccTLDs for region-specific branding or creative expression. A .com won't make or break your brand, but it does boost credibility and recognition, especially for global audiences. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, product manager at Wix Not sure which extension fits your brand? Compare the differences in .com vs .org vs .net  and choose the one that supports your long-term goals. 03. TLD choices The universe of domain extensions is broader than ever. As of early 2025: There are roughly 1,591 TLDs available globally. That includes generic TLDs (gTLDs), country-code TLDs (ccTLDs), infrastructure domains and special-use/test domains. The breakdown roughly sits at 1,249 gTLDs + 316 ccTLDs + test/infrastructure domains. That means, yes, you have huge flexibility today. Why it matters for you: With so many options, you’re not limited to “brandname.com.” You can choose a domain name + extension combo that reflects your niche, tone or geographic focus. This opens opportunities to build more creative, brand-aligned identities online. But more choices also mean more competition, so make sure your domain remains easy to type, spell and remember. Pro tip: If your business operates in multiple regions, securing both .com and your key country TLD can protect your brand identity. Because there are so many types of domains , using the right search tools and filters matters. The best domain registrar  (or aggregator) can help you sift through available extensions efficiently. 04. ccTLDs and regional domains As of Q3 2025, global registrations for country-code top-level domains (ccTLDs), domains tied to particular countries (like .uk, .de, .cn), stood at 144.8 million. That’s a steady rise from 142.9 million in Q1 2025. Country extensions like .uk , .de , .fr , .ca  and .nl  continue to grow steadily. Germany (.de) and China (.cn) consistently rank among the largest ccTLD markets. Why this is interesting: The most popular domains suggests many businesses and individuals still prefer regional domains when their audience is local. A ccTLD signals “this site is for people in my country,” which can build trust and relevance. For multilingual sites or companies operating internationally, ccTLDs can help with geo-targeting and portraying local presence. 05. Domain variety The domain landscape is no longer just .com, .net, .org and a handful of ccTLDs. As of Q1 2025, “new” generic TLDs (ngTLDs), including creative extensions beyond the traditional ones, had 37.8 million registrations globally. This represents a year-over-year growth of 13.5% for ngTLDs. What this growth means: With more ngTLDs available than ever, there’s huge flexibility to pick a name that aligns with your brand, niche or industry (e.g. .shop , .coach , .guru , .xyz domain ). For startups or creative projects, ngTLDs offer a way to get meaningful, available domain names without competing for saturated .com inventory. That said, newer TLDs generally have lower renewal rates compared to legacy ones, so they’re more popular with speculative or short-term projects. 06. Renewal rates, registration and domain lifecycle Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics The steady increase in total domain registrations doesn’t always mean active websites, domains go through cycles (learn more about: domain lifecycles ). The Q1 2025 report shows: .com/.net renewal rate estimate: 75.3%. Other legacy gTLDs (excluding .com/.net): renewal estimate ~ 74.3%. ngTLDs: lower renewal estimate, around 34.2%. Implications: Legacy domains remain stable, many owners keep them long-term. ngTLDs see a lot of churn, a substantial portion might be speculative, short-term or parked domains . If you register a domain (especially an ngTLD), plan for renewal and long-term maintenance if you want it to truly represent your brand. A good domain isn’t just about buying it, domain name management matters for brand consistency and SEO health. Explore more: How to get a free domain Cheapest domain extensions How to check if a domain name is available How much does a domain cost? How to buy a domain 07. Market growth The global domain name base grew from 368.4 million at the end of Q1 2025 to 378.5 million by Q3 2025. That’s an increase of 10.1 million domains in two quarters, showing robust demand and ongoing expansion. That uptick includes growth across all major categories: ccTLDs, legacy gTLDs and ngTLDs. What to take away: More people: businesses, creators, side-projects are claiming online real estate. As supply rises, competition for short, memorable, high-value domain names is intensifying. If you’re thinking of creating a website , act sooner rather than later since availability can shrink quickly. This growth reinforces that choosing how to buy a domain  (and when) remains a strategic decision, especially for long-term brand building. 08. Legacy vs ccTLD vs ngTLD breakdown Based on Q3 2025 numbers: Combined .com/.net registrations: 171.9 million. ccTLD registrations: 144.8 million. ngTLD registrations: 42.9 million (noting the greatest year-over-year growth among categories). That puts roughly 45% of domains in legacy gTLDs, 38% in ccTLDs and 11–12% in ngTLDs (with remaining share likely in test/infrastructure domains or very niche categories). What this mix says: Legacy domains remain important, they still represent the largest single block. ccTLDs are very prominent: many regional players still trust and use country-specific domains. ngTLDs are growing fast, but remain a minority. That means memorable ngTLD names might retain more value long-term, especially if marketed well. What domain name statistics mean for brand and builders From the data above, a few clear patterns emerge and they matter whether you’re building a site, looking to launch a business or simply exploring what are custom domains and how they work: Scarcity of desirable .com names:  With a huge and growing number of registrations, many short and memorable .com names are already taken. That means if you wait, chances are your first choice is gone. Opportunity in ngTLDs and ccTLDs:  Because so many free domain  alternatives and creative TLDs exist today, niche brands, local companies and new creators can secure names that match their positioning, often at more flexible domain pricing . Long-term retention matters:  Legacy domains (.com/.net and traditional gTLDs) show high renewal rates. These are ideal for anyone planning to build long-term credibility, set up a business email or stay consistent across channels. Brand-focused names win over keyword-heavy ones:  As the domain space fills up, brandable domains win. Short, clear names are easier to remember and easier to protect, especially important if you’re researching how to trademark a domain name . Domain management is non-trivial:  With high churn among ngTLDs, managing your domain correctly matters. Keep renewals on time, monitor domain security and use tools like whois lookup  to confirm ownership details or protect your information. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, domains PMM at Wix Remember, purchasing a domain is more than just an upfront cost. Good domain strategy involves careful selection, domain privacy  protection, renewal planning and branding. Learn more: What is Wix domains? Is Wix a domain registrar? Does Wix offer free domains? How to buy a domain from Wix How domain name statistics should shape your domain strategy Based on these numbers and trends, here’s how to approach choosing, registering and managing your domain in 2025, especially as you consider how many domains are there  and how competitive the name space has become: Act early: If you find a good domain, register it fast. With rising registrations, hesitation usually means losing the name you want, especially if you’re thinking " I want to buy a domain "  or wondering what's the easiest way to get a domain? Prioritize brandability: Short, memorable names are your best long-term asset. They’re easier to protect, easier to build domain authority and more scalable than keyword-stuffed alternatives. Explore beyond legal TLDs: Don’t rely solely on .com. If a name fits your niche or audience, ngTLDs and ccTLDs can offer availability, creativity and sometimes stronger alignment with your website infrastructure . Treat your domain as a long-term asset: Plan for renewals, privacy, DNS upkeep and ongoing management. This matters regardless of whether you use a traditional TLD or a more modern extension. Choose a reputable registrar: Research how to choose a domain name registrar  before purchasing and make sure your provider supports strong domain security, clean DNS tools and clear pricing. Search smart before you buy: Use domain name search tools and whois lookup utilities to avoid collisions, typos or legal issues. These checks are essential when deciding how to choose a domain name  in a crowded market. Secure variations & protect your brand: If applicable, purchase multiple domains, extensions or variations to prevent impersonation and maintain consistency across markets. Learn how to redirect a domain so everything points back to your primary site. Use tools to spark ideas: If you're stuck, the best domain name generators  can help you brainstorm short, brandable options that aren’t already taken. Explore more statistics: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Why trust Wix's experts? When it comes to domains, website building and online growth, Wix’s in-house experts work directly with the data that shapes the web. Our teams analyze real user behavior across millions of sites, track domain trends in real time and collaborate with industry partners to ensure every insight is accurate, practical and up to date. Whether you're choosing a domain or planning your full online presence, you’re getting guidance backed by hands-on experience and trusted, industry-standard sources. Sources: Verisign Domain Name Industry Brief Domain Name Industry Brief Quarterly Report Q1 Domain Name Industry Brief Quarterly Report Q3 The Domain Industry News Magazine NiceNic Business Wire Domain name statistics FAQ How much does a business email cost? The price varies by provider, but how much does a business email cost?  typically ranges from a few dollars per month to premium tiers with advanced security and storage. Many platforms bundle domain, hosting and email together to keep everything under one plan. What's the best domain extension for a personal website? For most people, What's the best domain extension for a personal website?  usually comes down to .com because it’s widely recognized and easy to remember. Alternatives like .me or .site can also work well for personal brands if your exact name isn’t available. What's the easiest way to get a domain? The simplest option is to register it directly through your site builder. This eliminates third-party management and DNS complexity, making what's the easiest way to get a domain?  a matter of clicking once during website setup. How many domains are there? Industry reports show that how many domains are there?  exceeds 350 million registered domain names globally, spanning .com, new gTLDs and country-code extensions.

Ready to showcase your best work? Start building your portfolio →  To help you build a high-impact portfolio , we've put together these stunning marketing portfolio examples, including a guide on how to make a website . These examples effectively show off marketing skills, from content strategy and social media management to branding and data analysis. To give you the best portfolio website inspiration , we've gathered a mix of creative, professional and minimalist designs along with the portfolio website templates  used. You’ll see how top marketers present their work, tell their stories and attract clients. Explore all of Wix's free website templates → With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: marketing portfolio examples This post breaks down how to make a portfolio  with stunning examples built with Wix. You'll find examples that are creative, professional, modern and minimal, along with their website templates  and key features that make them stand out.  Feature Why it matters Striking visuals Captures attention quickly and leaves a strong impression. Easy navigation Makes it simple to browse projects and find details. Unique personality Shows your distinct style and creative identity. Strong case studies Demonstrates your process, skills and the results you deliver. Strong branding Builds trust and makes your portfolio memorable. Clear CTAs Encourages visitors to get in touch or explore more. Mobile-friendly design Ensures your portfolio looks great on all devices. Detailed project pages Helps visitors understand your process and skills. Social links Makes it easy for clients to connect with you. Contact options Makes reaching out straightforward and inviting. What is a marketing portfolio? A marketing portfolio is a curated collection of your best work. It shows your skills, experience and achievements in the marketing field. It serves as both a visual online resume  and a powerful tool that demonstrates your abilities. In fact, 48% of freelancers with portfolios report  finding clients through their  portfolio websites , making it a lot more than just a nice to have.   "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." - Hani Safe, product lead at Wix. See more: What should a portfolio website include?  Marketing portfolio examples Ready for some inspiration? Here are some marketing portfolio examples that nail it. Each one has a unique way of presenting work and personality. Tim Butler Tim Sommerfeld Kyle McMahan Morse Code PR TJ Rudy Ali Bartlett Brandon Dexter Uinification Jason Farrell Paul Cam Demour Breen Goldy Productions K Kloss Lauren Price Seth Mollerup Tommy Burns Mark Zhu Horse Copywriter Taralyn Wallace Shawn Yaney Michele Pew Christian Carrillo 01. Tim Butler Tim Butler 's portfolio uses a clean, modern design with a strong visual hierarchy. This makes it easy for visitors to see his skills and experience at a glance. Key feature: His software proficiency is displayed with clear percentage bars. This gives a quick, visual summary of his technical abilities. Why it works: The portfolio layout  is scannable and professional. It immediately establishes his expertise and directs users to his resume and work samples. Like what you see? Create your own marketing portfolio with this same template. Template name: UX designer website template 02. Tim Sommerfeld Tim Sommerfeld’s  portfolio is a great example of a visually-driven site. It uses a grid of high-quality images to create an engaging and artistic feel. Key feature: A full-bleed image gallery fills the screen. This immersive experience puts the focus entirely on his photography skill. Why it works: The minimalist design lets the images speak for themselves. This is perfect for a photographer or visual marketer whose work is their strongest asset. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 03. Kyle McMahan Kyle McMahan’s  portfolio is clean and project-focused. It uses a simple grid layout to present case studies in a clear, organized manner. Key feature: Each project is a clickable card with a representative image. This makes the portfolio easy to navigate and visually appealing. Why it works: The design is straightforward and user-friendly. It allows potential clients to quickly browse through his work and dive into the projects that interest them most. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 04. Morse Code PR Morse Code PR’s  website is a masterclass in professional branding. It communicates the agency's mission and expertise with concise, powerful text. Key feature: The tagline "connecting the dots to advance clients' business objectives" is clear and compelling. It perfectly summarizes their value proposition. Why it works: The design is clean, sophisticated and all about the message. It establishes credibility and positions the agency as a strategic partner. Like what you see? Create your own marketing portfolio with this same template. Template name: Strip header website template 05. TJ Rudy TJ Rudy's  portfolio is simple, clean and direct. It’s a one-page site that gets straight to the point, showing his work and how to get in touch. Key feature: The minimalist layout with plenty of white space makes the content easy to digest. It feels calm and organized. Why it works: This portfolio is efficient and no-fuss. It’s perfect for a professional who wants to let their work do the talking without any distractions. Like what you see? Create your own marketing portfolio with this same template. Template name: Fashion blog website template 06. Ali Bartlett Ali Bartlett's  portfolio is bright, colorful and full of personality. The playful design and friendly tone make it feel welcoming and creative. Key feature: Fun illustrations and a vibrant color palette give the site a unique and memorable look. It feels fresh and modern. Why it works: The portfolio reflects Ali’s creative energy. It’s a great example of how to inject personality into a professional portfolio . Like what you see? Create your own marketing portfolio with this same template. Template name : Art director website template 07. Brandon Dexter Brandon Dexter’s portfolio is sleek and professional. It uses a dark theme and clean typography to create a sophisticated look. Key feature: The case studies are presented with a clear structure, detailing the challenge, solution and results. This shows his strategic thinking. Why it works: The portfolio effectively demonstrates his expertise through well-documented projects. It builds trust and shows his value. Like what you see? Create your own marketing portfolio with this same template. Template name: Photographer website template 08. Uinification Uinification 's portfolio gives off a futuristic and techy vibe. It uses animation and interactive elements to create an engaging user experience. Key feature: Animated graphics and a dynamic layout make the site feel alive and modern. It’s a great way to show off digital marketing skills. Why it works: The interactive design captures attention and keeps visitors engaged. It positions the agency as innovative and forward-thinking. Like what you see? Create your own marketing portfolio with this same template. Template name: Creative agency website template 09. Jason Farrell Jason Farrell’s  portfolio is a great example of personal branding. His photo is front and center, creating an immediate connection with the visitor. Key feature: The "About Me" section is prominent and well-written. It tells his story and explains his marketing philosophy. Why it works: The portfolio feels personal and authentic. It builds trust by showing the person behind the work. Like what you see? Create your own marketing portfolio with this same template. Template name: Vintage car garage website template 10. Paul Cam Paul Cam's  portfolio is bold and visual. It uses large, high-quality images to make a strong first impression. Key feature: A full-screen video background on the homepage immediately grabs attention. It creates a dynamic and immersive experience. Why it works: The visual-first approach is perfect for a creative professional. It shows his skills in a powerful and engaging way. Like what you see? Create your own marketing portfolio with this same template. Template name: Coming soon landing page website template 11. Demour Breen Demour Breen's  portfolio is clean, organized and easy to navigate. It uses a simple layout to present her work in a professional manner. Key feature: The portfolio is divided into clear sections like "Writing," "Social Media," and "Strategy." This makes it easy for visitors to find what they're looking for. Why it works: The clear structure highlights her diverse skill set. It’s a practical and effective way to showcase her expertise. Like what you see? Create your own marketing portfolio with this same template. Template name: Filmmaker website template 12. Goldy Productions Goldy Productions’  portfolio has a fun and retro feel. It uses a nostalgic design to stand out and create a memorable brand. Key feature: The vintage-inspired graphics and color scheme give the site a unique personality. It’s playful and creative. Why it works: The distinctive design makes the brand instantly recognizable. It’s a great way to attract clients looking for a creative and unconventional approach. Like what you see? Create your own marketing portfolio with this same template. Template name: Videographer website template 13. Kristen Kloss Kristen Kloss'  portfolio is minimalist and elegant. It uses a simple color palette and clean typography to create a sophisticated look. Key feature: The use of ample white space gives the design a breathable and uncluttered feel. It puts the focus on the content. Why it works: The minimalist design is timeless and professional. It conveys a sense of confidence and refinement. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 14. Lauren Price Lauren Price's  portfolio is warm and inviting. The friendly tone and personal photos make it feel approachable and authentic. Key feature: Testimonials from happy clients are prominently displayed. This builds social proof and credibility. Why it works: The portfolio focuses on building trust and relationships. It’s a great strategy for a freelance marketer. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 15. Seth Mollerup Seth Mollerup's  portfolio is a great example of a clean, one-page design. It’s easy to scroll through and get a quick overview of his work. Wix simplifies your portfolio website  setup, so you can focus on showing your talent. Key feature: The long-scrolling format tells a cohesive story. It guides visitors through his experience, projects and skills in a logical flow. Why it works: The one-page design is simple and effective. It provides all the necessary information without overwhelming the visitor. Like what you see? Create your own marketing portfolio with this same template. Template name:   Minimal layout website template 16. Tommy Burns Tommy Burns’  portfolio is all about results. He uses data and metrics to show the impact of his work. Key feature: Case studies feature specific numbers and KPIs, like "increased engagement by 300%." This provides concrete proof of his success. Why it works: The data-driven approach is powerful and persuasive. It demonstrates his value in a clear and measurable way. Like what you see? Create your own marketing portfolio with this same template. Template name:   Classic layout website template 17. Mark Zhu Mark Zhu's  portfolio is modern and interactive. It uses animation and hover effects to create a dynamic user experience. Key feature: The interactive elements make the site fun to explore. It keeps visitors engaged and encourages them to learn more. Why it works: The dynamic design shows his technical skills and creativity. It’s a great way to stand out in the digital marketing space. Like what you see? Create your own marketing portfolio with this same template. Template name: Marketing agency website template 18. Brett La Frombois, Horse Copywriter Brett La Frombois’  portfolio has a unique and memorable brand. The "Horse Copywriter" name and a consistent Western theme make it stand out. Key feature: The strong, consistent branding creates a distinct identity. It's quirky and unforgettable. Why it works: The niche branding attracts a specific type of client. It’s a bold choice that pays off by creating a strong connection with the right audience. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 19. Taralyn Wallace Taralyn Wallace’s  portfolio is professional and polished. It clearly outlines her services and expertise. Key feature: The "Services" section is detailed and well-organized. It explains exactly what she offers and how she can help clients. Why it works: The clear service offerings make it easy for potential clients to understand her value. It positions her as a capable and reliable professional. Like what you see? Create your own marketing portfolio with this same template. Template name: Creative CV website template 20. Shawn Yaney Shawn Yaney’s portfolio combines design and marketing. It shows his ability to create visually appealing and effective campaigns. Key feature: The portfolio features a mix of graphic design, web design and marketing projects. This shows his versatility. Why it works: The blend of skills makes him a valuable asset. It shows he can handle both the creative and strategic sides of marketing. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 21. Michele Pew Michele Pew's  portfolio is clean and content-focused. It uses a blog-style format to share her writing and marketing insights. Key feature: The portfolio doubles as a blog. This allows her to continuously add fresh content and demonstrate her expertise. Why it works: The content-driven approach establishes her as a thought leader. It attracts visitors through valuable information and keeps them coming back. Like what you see? Create your own marketing portfolio with this same template. Template name: Art gallery website template 22. Christian Carrillo Christian Carrillo’s  portfolio is bold and energetic. The vibrant colors and dynamic layout create a sense of movement and excitement. Key feature: The use of bright, contrasting colors makes the design pop. It’s eye-catching and full of energy. Why it works: The energetic design reflects a passion for marketing. It’s a great way to convey enthusiasm and creativity. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template How to create a marketing portfolio Knowing how to create a marketing portfolio  is more straightforward than you might think. Start by gathering your best work and thinking about the story you want to tell. Choose your best projects: pick a variety of work that shows your skills and the results you've achieved. Write compelling case studies: for each project, explain the challenge, your solution and the outcome. Use data to back up your claims. Pick the right platform: choosing the  best website builder for portfolio  websites can make the process much simpler. For instance, Wix provides an easy-to-use website builder  that lets you bring your ideas to life. You can also start with professional portfolio templates to get a head start. Show your personality: use your portfolio to express your unique style and voice. This helps you connect with potential clients on a personal level. Make it easy to contact you: include a clear call-to-action and a simple contact form. Wix makes portfolio website creation easy. With its intuitive portfolio maker  and drag and drop website builder , you can design a beautiful site without knowing a single line of code. Wix also offers reliable and free website hosting , with the option to buy a domain name  along with a matching business email  and create online forms .  “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful. That’s what sets you apart as a true analyst.” - Doreen Weissfelner, head of Wix analytics and home  Related posts:  Should I make a website for my portfolio? How to make a copywriting portfolio How to create a graphic design portfolio Portfolio name ideas How to make a PR portfolio Marketing portfolio examples FAQ What should a marketing portfolio include? Your marketing portfolio should include your best work, such as case studies from campaigns, content you've created, social media results and any data that shows your impact. Also, include your resume, an "About Me" section and a clear way for people to contact you. How do I make a marketing portfolio with no experience? If you don't have professional experience, create your own projects. You could create a blog , manage social media for a local club or create a mock campaign for a brand you admire. These projects show your skills and initiative. How many projects should be in a marketing portfolio? Aim for 3-5 of your strongest projects. It’s better to have a few high-quality examples with detailed case studies than a lot of weaker ones. Focus on showing a range of skills and impressive results. Do I need a website for my marketing portfolio? Yes, a website is the most professional way to present your portfolio. It allows you to control the design, tell your story and make it easy for potential employers to see your work. Wix offers a free  AI website builder that can create a unique, business-ready site for you in no time. How do I get my marketing portfolio noticed? Share your portfolio on LinkedIn, include the link in your email signature and mention it on your resume. You can also optimize your portfolio for search engines with relevant keywords so that people searching for marketers can find you.

Bring your inspiration to life with a Wix website →   With so many different shades of purple available, these purple website examples show just how powerfully this vibrant hue can shape a memorable and effective online experience. From deep, dramatic plums to soft, calming lavenders, purple offers endless creative possibilities as you begin building your website . If you're thinking about building your own purple-themed site, you're in the right place. In this collection you’ll find standout designs that demonstrate how color, layout and visual hierarchy come together to create truly inspiring best website designs . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy   drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.  TL;DR: purple website examples Purple websites stand out for their bold, creative and memorable visual appeal. From deep, rich tones to soft pastel shades, purple can instantly elevate a brand’s personality and user experience.  So whether you are building a website for professional services, modern eCommerce website design or a portfolio website , here's a quick look at how different shades of purple can set the mood for your site. Shade of purple Psychological association Best for ... Deep/royal purple Luxury, sophistication, creativity, wisdom High-end brands, creative portfolios, educational sites Lavender/lilac Calmness, nostalgia, romance, tranquility Wellness blogs, beauty products, wedding services Violet Spirituality, imagination, mystery, fantasy Artistic sites, spiritual guides, entertainment brands Bright/electric purple Energy, fun, youthfulness, uniqueness Tech startups, event pages, modern fashion brands 9 purple website examples This roundup showcases the best purple website designs to inspire your next project, including a mix of creative, modern and professional designs that all use purple to make an impact. Waggish Writer The SPAcialist Studio Bagaz Copper & Brass Toni Bonini DJV Events Women Techmakers Belfast Jed Donahue Editorial AIAASC 01. Waggish Writer The Waggish Writer  writer portfolio is a fantastic example of a purple-themed design that effectively uses its color palette to create a warm, creative and inviting atmosphere. The chosen shade of purple is soft and whimsical, perfectly aligning with the brand's identity as a supportive and imaginative content writing service.  This shade of purple evokes a sense of calm and creativity, making it appealing to writers and creatives who visit the site. The design integrates this color seamlessly with clean website layout , engaging whimsical visuals and quirky typography , ensuring a cohesive and professional appearance. Key highlights: Soft purple in a range of brightness shades conveys creativity and calmness, resonating with the brand's mission to support writers. Purple is consistently used across the website, from the logo to the background and accents, creating a unified and polished look. The website features playful yet professional imagery and typography, enhancing its appeal and making it memorable for visitors. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Book blog website template 02. The SPAcialist The SPAcialist  website is an excellent example of a purple-themed design that effectively communicates professionalism and sophistication. The chosen shade of purple accents is rich and luxurious, perfectly aligning with the spa and wellness industry's emphasis on elegance and relaxation.  This shade evokes a sense of calm and exclusivity, making it appealing to the target audience of spa and cosmetics professionals. The design integrates this color seamlessly with clean layouts, high-quality imagery and clear calls to action, creating a visually cohesive and user-friendly experience. Key highlights: The deep, luxurious purple conveys sophistication and aligns with the spa industry's focus on relaxation and exclusivity. Purple is consistently used across the website, from headers to accents, ensuring a polished and professional appearance. Features like free resources, clear calls to action and social media integration make the website interactive and valuable for visitors. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Natural cosmetics shop website template 03. Studio Bagaz Studio Bagaz 's website is a stunning example of a purple-themed color-block design that exudes creativity and sophistication. The chosen vibrant shade strikes a perfect balance between elegance and playfulness.  This shade complements the studio's identity as visual storytellers, adding a magical and artistic touch to the overall aesthetic, with purple’s complementary color   pal yellow adding strong accents. The design integrates purple seamlessly with high-quality visuals, clean typography and a minimalist layout, creating a visually cohesive and engaging experience for visitors. Key highlights: The soft yet vibrant purple conveys creativity and elegance, aligning perfectly with the studio's artistic identity. Purple is used consistently across the website, enhancing the brand's visual storytelling and creating a polished look. Clean layout and high-quality imagery allows the purple background to shine in this minimalist design, making the website both modern and user-friendly. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Creative agency website template    04. Copper & Brass The website for Copper & Brass Paper Goods  is a fantastic example of a purple-themed design that exudes elegance and creativity. The chosen shade of purple join pinks and oranges for a rich and luxurious palette for the homepage design , perfectly complementing the brand's focus on high-quality stationery and paper goods.  The design integrates purple seamlessly with clean layouts, high-quality product imagery and clear calls to action, creating a cohesive and delightful user-friendly experience. Key highlights: Luxurious purple tones convey sophistication and align with the brand's premium stationery offerings. Clean and uncluttered layout allows the company messaging to stand out. Features like a newsletter subscription with discounts and clear calls to action enhance user interaction and encourage customer loyalty. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Minimal layout website template You may also be interested in: Luxury website templates Black and white website examples 05. Toni Bonini Toni Bonini 's website is a fantastic example of a purple-themed design that effectively showcases creativity and individuality. The chosen shade of purple is combined with other fun bright shades for a vibrant, playful look, perfectly aligning with the artistic and design-focused nature of the portfolio.  The dominant shades of purple combined with pink, yellow and turquoise add energy and a modern touch, making the website visually engaging and memorable. The design integrates purple seamlessly with clean, grid-based  website layouts  and high-quality visuals, ensuring a professional yet approachable aesthetic. Key highlights: Vibrant and playful purple conveys creativity and modernity, aligning perfectly with the artistic portfolio. Purple is consistently used across the website, creating a unified and polished visual identity. The grid-based design ensures easy navigation, allowing visitors to explore the portfolio effortlessly. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Illustrator website template 06. DJV events The DJV Events website is a great example of a purple-themed design that effectively conveys energy, creativity and professionalism. The chosen shade of purple is bold and vibrant, perfectly aligning with the dynamic and celebratory nature of event planning and entertainment services.  This shade of purple creates a sense of excitement and sophistication, making the website visually engaging and memorable, as well as showcasing the kind of nightlife lighting one would expect from a DJ website. The design integrates purple seamlessly with clean layouts, high-quality visuals and clear service descriptions, ensuring a user-friendly and professional experience. Key highlights: Bold and vibrant purple lights convey energy and excitement, aligning perfectly with the event planning and entertainment theme. Cohesive design, with purple shades used consistently across the website, creating a polished and unified visual identity. Clean and organized design, combined with clear service descriptions, ensures easy navigation and a professional presentation. Feeling inspired? Check out the Wix template behind this purple website:  Template name: DJ website template You may also be interested in: DJ website examples . 07. Women Techmakers Belfast The Women Techmakers Belfast  conference website is a fantastic example of a purple-themed design that effectively conveys empowerment, innovation and community.  Using a deep indigo blue-purple to tint the images on this website for professional women creates a vibrant energy and gives it an engaging look. The design integrates purple seamlessly with clean layouts, modern patterns and high-quality visuals, ensuring a cohesive and user-friendly experience. Key highlights: Interactive elements like event announcements, mailing list sign-ups and links to past conference content enhance user engagement and accessibility. The indigo-purple homepage denotes a polished and unified visual identity, with pretty light green pops of color. Soft, dusky purple conveys creativity, inclusivity and empowerment, aligning perfectly with the mission of the Women Techmakers' program. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Marketing blog website template 08. Jed Donahue Editorial - writing portfolio   Jed Donahue Editorial ’s website is a stellar example of a purple-themed design that effectively combines aesthetics with functionality. Its clean and professional layout is accentuated by a subtle yet impactful use of purple tones, creating a sense of creativity and sophistication. The site’s user-friendly navigation and visually appealing elements, such as high-quality images and testimonials, make it both engaging and informative. Key highlights: The purple color palette is tastefully integrated, exuding professionalism while maintaining a creative background for the black-and-white text in the foreground.   Clear navigation and well-organized sections ensure visitors can easily find information about services, testimonials and contact options. Inclusion of client logos, testimonials and a portfolio of work builds trust and credibility, showcasing expertise in a visually compelling way. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Marketing agency website template Learn more: How to design a logo 09. AIAASC The AIAASC website is a great example of a purple-themed design that effectively communicates professionalism and trustworthiness. The use of purple-blue tones throughout the site conveys a sense of prestige and creativity, aligning perfectly with the organization's mission of enhancing educational quality. The clean layout, combined with visually appealing imagery and concise content, ensures an engaging user experience. Key highlights: Elegantly integrated purple color scheme, creating a cohesive and professional look that reflects the organization's credibility. The website highlights partnerships, accreditation details and news updates, showcasing its authority and commitment to educational excellence. Clear sections and intuitive links make it easy for visitors to explore services, news and partnerships. Feeling inspired? Check out the Wix template behind this purple website:  Template name:   Filmmaker website template   How to create a purple website Feeling inspired to create your own purple website? Wix makes the process smooth and beginner-friendly by simplifying advanced website design with AI tools and offering hundreds of fully customizable templates. With intuitive drag-and-drop tools and no-code design features, Wix powers beautiful website design that helps you bring your purple vision to life—quickly and confidently. Choose a template: Start with one of Wix’s fully customizable templates designed for any industry. This gives you a solid structure to build on and speeds up the entire design process. Define your palette: Pick the shade of purple that best fits your brand—lilac for softness, violet for creativity, plum for luxury or magenta for boldness. Add complementary colors to support your main hue and apply your palette across headings, buttons, accents and branding elements. Customize your layout: Use Wix’s intuitive drag-and-drop editor to arrange text, visuals and sections exactly how you want them. No coding required—just place, adjust and refine until your design feels polished. Learn more: How to design a website Add your content: Upload your own text, images and media that match your purple aesthetic. Consistency in tone and visuals helps reinforce your brand identity and creates a cohesive experience. Publish your site: Once everything looks perfect, hit 'Publish' and your purple website goes live instantly. With Wix, designing and launching a stunning site is simple, fast and flexible. Explore more: Pink website examples Purple website examples FAQ What does a purple website symbolize? Purple often symbolizes creativity, luxury and ambition. Lighter shades like lavender can create a sense of calm and nostalgia, while deeper shades like violet can feel more sophisticated and mysterious. The meaning depends heavily on the shade and the context in which it's used. Is purple a good color for a website? Yes, purple can be a great choice. It's a versatile color that stands out from more common choices like blue and green. It can help your brand feel unique and memorable, whether you're aiming for a playful, creative or luxurious vibe. What colors go with a purple website? Purple pairs well with many colors. For a clean, modern look, combine it with neutrals like white, gray or black. For a more vibrant and energetic feel, pair it with complementary colors like yellow or green. Analogous colors like blue and pink can create a harmonious and soothing palette. Explore: website color trends

Turn your ideas into a website you love with Wix →   Many laundromat businesses are struggling with low foot traffic and looking for ways to increase  reach. The new window storefront of your business is now your online business website . Imagine a steady stream of new customers finding your laundromat with a simple online search. With the online laundry market set to grow at a 35.7% CAGR by 2030 , now is the perfect time to attract more customers through your website. Without this type of website , you miss out on potential clients who prefer the convenience of online information. Laundromat websites often just include basic information such as location, hours of operation and available services, but they fail to create a connection with potential customers. This article will walk you through how to build a website  to help your laundromat stand out and attract more business. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a laundromat business website? A laundromat business website serves as an online presence for your business and allows you to connect with customers beyond your physical location. It provides important information such as location, contact information and services offered. However, a great laundromat website goes beyond just basic information. It should also: Increase visibility: Today, people turn to the internet to find businesses and services. Having a website allows you to be visible online and reach more potential customers. Provide 24/7 availability:  A website is accessible 24/7, allowing potential customers to learn about your business at any time. This convenience can ultimately lead to increased foot traffic. Build trust and credibility:  A professional and well-designed website can build trust with potential customers and establish your business as a credible and reliable option. Ready to upgrade your laundry business online presence?  Build a website for free with AI  today.  How to make a website for your laundromat business in 9 steps Select a domain name and host Pick a website builder and template Customize your laundromat website design Design a compelling homepage Create about and contact pages Include reviews and testimonials Incorporate online booking and payment Optimize for SEO Promote your laundromat website 01. Select a domain name and host Your  domain name  is your laundromat business website's unique identity, so it’s essential to choose a memorable and relevant name for your finance website. Consider using keywords related to your niche to make it easier for users to find you through search engines. When choosing your domain name, keep these tips in mind: Keep it short and easy to remember Avoid numbers or special characters Use your name or company name Use keywords related to animation Perform a  domain search  to check for availability Choose reputable domain extensions such as  .com  or  .net  to boost credibility For inspiration, use a  domain name generator New to domains? Learn more about  what is a domain  and its role in your website’s appearance. Reliable hosting is the foundation of a successful website. By partnering with a trustworthy  hosting website , you ensure that your digital doors are always open and inviting. This means that visitors can access your website at any time. Here are some key considerations when selecting a hosting provider: Web server  speed : Ensures fast loading times for your website Uptime  guarantees : High uptime percentages minimize website downtime and maintain  site reliability . Security features :  Website security  measures protect your  website privacy  and visitor data. Scalability  options : Allows your website to grow and handle increased traffic over time. Tip:  When you build a website with Wix, you’ll get  free website hosting . Read also:  Web hosting costs 02. Pick a website builder and template A  website builder , like Wix, is perfect for business owners wondering  how to make a business website  with user-friendly tools and templates. No coding skills needed, saving you time and effort. Perfect for enhancing your laundromat's online presence. Learn more about some of the best AI website builders . Consider how your customers will interact with your website. Will customers want to see a list of your laundry services? Will they need to contact you immediately to use your laundromat? By using pre-made  website templates , you can customize them to suit the needs of your business and your clients.  Consider these tips when choosing a website template: Simple  site navigation : No matter the range of services you offer, you want your customers to effortlessly find the laundry solutions they need. Organize your services, use easy-to-understand labels and provide a search bar to make it easier for visitors to find what they're looking for. Mobile friendly capabilities: - A well-formatted and appealing mobile view enhances the user experience, making it delightful to browse through your laundromat's services and promotions. With customers looking for convenient laundry solutions on the go, it's crucial that your website looks great on both mobile devices and desktops. Ensuring easy mobile access allows you to reach and retain more clients, broadening your customer base and keeping them engaged with your latest offerings. Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” Learn more: What do I need to make a website? 03. Customize your laundromat website design Your website design  should accurately reflect your brand's image and style. Utilize the customization options provided by your website builder to add unique elements such as a logo, laundromat slogan , brand colors and visuals that align with your brand aesthetic. To make your laundry website visually appealing, consider the following web design elements to focus on: Color scheme:  Colors evoke emotions, so it's essential to choose a  website color palette  that creates a mood aligning with the message you want to convey. For a laundromat website, consider using clean and fresh colors like blues and whites to evoke a sense of cleanliness and reliability. Use these colors consistently across your website's elements, like headings, buttons and backgrounds. Layout: Craft a  website layout  that reflects your laundromat's personality. For example, modern laundromats might choose clean, minimalist designs, while family-friendly laundromats could prefer layouts with warm, inviting colors. This approach ensures your laundromat's unique character shines through, engaging your audience with a design that speaks directly to them. Logo : Your logo is the visual representation of your brand and it should be prominently displayed on your website. Make sure to use a high-quality version of your logo for clear visibility. If you don't have a logo yet, consider hiring a website designer or learn  how to design a logo  using a  logo maker  tool. Typography: Selecting the right  typography  can make a significant impact on your website's overall appearance. A bolded font will have a stronger presence, for example.  Best fonts for websites  are easy to read and align with your brand image. You can also use different font styles for headings, body text and call-to-action buttons to create visual interest. High quality images :  Use high-quality images to showcase your laundromat's services and clean, well-maintained facilities. This not only makes your website visually appealing but also gives customers a better idea of what to expect when they visit in person. Try using professional photographs or investing in a photography session. Alternatively, you can use high-resolution stock photos for free. Expert tip from Yaya Aaronsohn, head of Brand Maker at Wix "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." Learn more: What is web design? 04. Design a compelling homepage Your homepage  is the first impression your customers will have of your laundromat online and it should be designed to capture their attention. A homepage can effectively communicate your brand message and entice visitors to explore further. Put all of the main information on the homepage rather than burying important services deeper in the site. Making homepages  that stand out involves incorporating these elements: Banner and image:  Use this space to showcase imagery from your laundromat, a clever statement about your commitment to excellent service or advertise a special deal or promotion. It can be a short video, too. Having a video background on your website not only makes it more engaging but can convey your business story and goals all in one panel or screen. Services:   Display your laundromat's services clearly and concisely. Use icons, headings and descriptions to make it easy for customers to understand what you offer. The more time you require your visitor to spend looking for answers, the more likely they are to give up and leave your website, potentially costing you business. CTA buttons : Use clear call-to-action (CTA) buttons like "Sign up now" or "Book an machine" to encourage visitors to take action. Make sure they are prominently displayed on your homepage and easy to find. Locations and hours :  People often choose a laundromat based on its convenience. Typically, they look for a location that's close to them and this search is usually done online. Help your customers find your laundromat easily by including a map with your locations and operating hours. Special promotions or discounts : Treat your website like a lead generator and promote any special offers or discounts. This can help attract new customers and incentivize existing customers to continue using your services. Contact information:  Make it easy for customers to contact you by including your email, phone number and address on the homepage. This also adds credibility to your business by showing that you are easily accessible. Social proof : Display positive reviews from satisfied customers or feature any awards or certifications you may have received. This builds trust with potential customers and shows them why they should choose your laundromat over others. Expert tip from Idan Cohen SEO Growth Specialist at Wix.com "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." 05. Create about and contact pages Aside from the homepage, there are two essential web pages  that every laundromat business website should have: an about page and a contact page. These pages provide visitors with more information about your laundromat and how to get in touch with you. About page This page should include information about your laundromat's history, mission and values and team members. It's an opportunity to tell the story of your business and connect with potential customers on a personal level. You can also use this space to showcase any community involvement or partnerships. For layout and content ideas, explore about us page examples  to see how successful businesses share their stories and build customer trust. Consider including the following: Tell your story : Share the history of your laundromat, how it started and what inspired you to open it. People tend to support businesses with a unique backstory. Showcase your values : Share your business's values and principles, which will help customers get a better sense of who you are as a business owner. This also shows that you care about more than just profits. Staff bios : Introduce visitors to the team behind your laundromat and highlight their key roles in ensuring excellent customer service. Adding personal touches like photos can make visitors feel more connected to your business. Contact page The contact page is where visitors can find all the necessary information to get in touch with you. The easier it is for customers to contact you, the more likely you are to build relationships and foster customer loyalty. Make sure this page is easy to navigate and that all the information is up-to-date. You can also explore contact us page examples for inspiration on layout, design and how to present your contact information clearly and professionally. Here are some important details to include: Contact details : Similar to the homepage, ensure that all necessary contact information is easy to find on this page, including a business email , business phone number  and address. Contact form : Provide an online form  for visitors to fill out if they prefer not to use traditional contact methods. This also makes it easier for you to track inquiries and respond efficiently. Live chat :  Consider adding a live chat feature to your website so that customers can get real-time assistance with any questions or concerns they may have. This also adds a personal touch and shows that you value their experience. FAQs : Including frequently asked questions on your contact page can help customers find answers quickly without having to reach out directly. This saves you time and effort in responding to common inquiries. 06. Include reviews and testimonials Social proof is one of the various  marketing strategies  to attract customers. When people see that your current customers are happy with your services, they are more likely to do business with you. Therefore, it's important to include reviews and testimonials on your website. Here are some ways to include reviews and testimonials on your website: Testimonial section : Create a dedicated section on your homepage or about page to showcase positive comments from satisfied customers. This adds credibility to your business and allows visitors to see what others have experienced at your laundromat. Integrate with review sites : Consider integrating with popular review sites like Yelp or Google My Business, which will allow customers to leave reviews directly on those platforms. You can then display these reviews on your website using widgets or embed codes. Include on service pages : If you have a separate page for each of your services, consider adding reviews and testimonials specific to that service. This can help visitors understand the benefits of each service and make informed decisions when choosing which one to use. 07. Incorporate online booking and payment options Implement an online scheduling  tool to assist with booking pickups or in-store orders, adding an extra touch of convenience for your customers. These systems allow customers to reserve and pay for services at any time, from anywhere. This feature also reduces the burden on your staff, as they don't need to manage reservations manually. Offering online payment processing  and booking options on your website can set you apart from other laundromats and make the customer experience more seamless. It can allow them to reserve specific time slots for using your machines or availing themselves of services like wash and fold. Additional integrations can be added to your site to improve website user experience . For example, you could integrate with popular payment platforms like PayPal or Venmo to offer customers more options for paying online. Explore the  Wix App Marketplace  for tools like a loyalty program or referral system to incentivize customers to return and bring in new business. The cost of these features can vary depending on the provider and what type of tools you use. 08. Optimize for SEO Search Engine Optimization (SEO) is a critical aspect of any website, including laundromat business websites. Optimizing your website with SEO features  can help improve your search engine ranking and make it easier for potential customers to find you online. Here are some ways to optimize your website for SEO: Keyword research : Identify relevant keywords related to laundromats in your area and incorporate them into your website's content, titles and meta descriptions. Local listings : Register your business with local directories like Google My Business, Yelp and Yellow Pages. This will improve your chances of showing up on local search results. Regularly update content : Keep your website updated with fresh content, such as blog posts or promotions, to show search engines that your website is active and relevant. 09. Promote your laundromat website Now that your laundromat's website is up and running, it's time to start promoting it to potential customers. Engaging with your local community through social media, newsletters and other interactive features can foster brand loyalty and customer engagement. Here are a few ways to drive traffic and increase sales as part of your  website launch checklist : Social media marketing : Use social media platforms like Facebook, Instagram and Twitter to showcase your business and services. Share photos of your laundromat, staff members and satisfied customers to create buzz around your business. Email marketing campaigns : Build an email list of current and potential customers and send out newsletters or promotions regularly. Email marketing  helps keep your business top-of-mind for existing customers while also attracting new ones. Collaborations : Partner with other businesses in your local area, such as dry cleaners or apartment complexes, to cross-promote each other's services. Google Ads : Consider investing in Google Ads to reach potential customers who are actively searching for laundromats in your area. This can help drive targeted traffic to your website and increase conversions. Word of mouth :  Encourage satisfied customers to spread the word about your business to their family and friends. This is a powerful form of marketing  that can bring in new business through personal recommendations. Start a blog : Consider starting a blog  on your website where you can share tips, industry news and other helpful information related to laundry. This can help establish your business as an authority in the space and attract more visitors to your website. What makes a great laundromat website? A great laundromat website does more than just list your services. It helps customers find you, understand your offerings and take action easily. By focusing on a few key features, you can create a website that’s user-friendly, mobile-ready and optimized for search engines, attracting more customers and encouraging repeat visits. Here are the five essential features every laundromat website should include. Feature Why it works Service & pricing details Lets visitors immediately see what services you offer and how much they cost, reducing friction. Include wash/dry options, pricing and any specials or promotions. Location & hours Helps customers find your laundromat quickly and plan their visit. Include addresses, operating hours and an interactive map. Responsive design Ensures your website works perfectly on mobile, tablet and desktop, improving user experience and SEO. Mobile users should see content clearly and navigate easily. Online booking & reservations Makes it convenient for customers to reserve machines, drop-off services or pickups. Include “Reserve a machine” or “Schedule a pickup” buttons. SEO optimization Improves your visibility in search engines to attract local customers. Include keywords like “laundromat near me,” “self-service laundry” or “wash and fold services.” Laundromat business websites to inspire you We’ve compiled some Wix built laundromat business websites for you to serve as inspiration for website ideas  when you decide to make one. Laundry Zone Laundry Zone  features a live chat option on the homepage for immediate assistance, significantly enhancing customer support. The inclusion of the FasCard loyalty program, incentivizes repeat visits through discounts and special offers. Additionally, the site highlights various onsite amenities designed to make each visit more enjoyable and convenient. This well-rounded approach demonstrates how a laundromat can effectively cater to its customers' needs and preferences through a thoughtfully designed online presence. Ghost Laundry Ghost Laundry  provides clear and straightforward instructions on how to place an order right on the homepage. The site’s streamlined design ensures that even first-time users can navigate the ordering process with ease, eliminating any guesswork. This focus on simplicity and efficiency reflects Ghost Laundry's commitment to providing a seamless laundry experience, empowering customers to manage their laundry needs confidently and conveniently. Dalton Laundry Dalton Laundry  homepage showcases real customer testimonials, providing social proof that builds trust and highlights the quality of their services. Strong CTAs strategically placed throughout the site guide visitors to schedule a pickup, explore service options or join the loyalty program. This combination of authentic feedback and clear, persuasive CTAs ensures that potential customers are not only informed but motivated to take immediate action. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a cleaning website How to make a website for your laundromat business FAQ Do laundromats need websites? Having a website is not a requirement for running a laundromat business, but it can be beneficial in many ways. A website can help attract new customers, improve customer loyalty and streamline your operations by allowing online bookings and payments. Can I edit my laundromat website after it's live? Yes, you can easily edit your website even after it's live. With a drag-and-drop website builder like Wix, you can make changes to your website's design and content at any time without needing coding skills. How much does it cost to make a laundromat website? The cost of building a laundromat website can vary depending on the platform or website designer  you choose and the features you want to include. You can use an HTML website maker  starting at just $10 per month or decide to hire a web designer for a more custom approach ranging from $500 to several thousand dollars, it's all about finding the right fit for your business and budget. It's important to consider your budget and what features are essential for your business before deciding on a cost-effective option. Additionally, ongoing costs such as domain registration and hosting should also be factored in. How do I market my laundry business? Aside from creating a website, there are other ways to market your laundry business. Some effective strategies include creating social media accounts, offering promotions or discounts, partnering with local businesses for cross-promotion opportunities and providing excellent customer service to encourage word-of-mouth referrals. You can also consider investing in online advertising through platforms like Google Ads or Facebook Ads. How can I track the effectiveness of my laundry website? Tracking user engagement and web analytics  will help you understand user behavior and where the users’ are losing interest. Your Wix site comes with  Wix Analytics  to track consumer behavior and drive sales and you can Google analytics for additional insights. Is it important to include pricing information on the website? Include pricing on washers and dryers to set clear customer expectations. Also, list available payment options like cash, coins, credit card and Apple Pay. This transparency helps customers feel informed and ready.   Do I need to update my website regularly? Yes, regular updates keep your website relevant and engaging for customers. You can update with new services, promotions or blog posts about laundry tips and tricks. Consistency in posting content also helps with search engine rankings.  Overall, keeping your website up-to-date shows that you are a reputable and active business.

Ready to create your own website? Get started with Wix's website builder . I lied to my customers for five whole years. The lies mostly came out during those initial discovery calls. You know, the exciting ones that start off great but somehow always end with the same response, “Sounds great… Can you send me a link to your business website ?” And that was it. The moment they expected me to point them to a webpage proving who I was and why I was worth their money. Instead, all that would come out of my mouth was: “My website is under construction… but don’t worry, I’ll send you something.” I said that sentence so many times I could print it on a tote bag. And the worst part? I specialized in content and presentation design and was running my own small studio that had its own brand book. That’s to say, I helped other businesses look polished, clear and professional, while I had no website at all. Looking back, I 100% regret it. Not just because I lied (which I hated doing), but because not having a website cost me opportunities, time, energy and confidence. So, consider this article your piece of digital tough love—a gentle-but-firm scolding from someone who made all the mistakes, so you don’t ever have to say, “Here’s why I regret never building a website for my business.” TL;DR: Why I regret never building a business website Not building a website for your business can cost you more than you think—just ask Haim Mahlouf, who spent five years without one. In this article, Haim reflects on ‘why I regret never building a website for my business,’ sharing how it created extra work and made it harder for clients to choose his business. It serves as a reminder to business owners to start simple with a template or use AI—and embrace imperfection. The 3 reasons why I regret never building a website for my business When a potential client asks for your website and you don't have one, I discovered (the hard way) that three things tend to happen. 01. You look unprofessional From the client’s perspective, the request to see my site was totally logical: “Send me your website so I can see if you’re a good fit.” But instead of giving them a simple, polished link, I gave them a story: “It’s under construction…,” “We’re updating it right now…,” “I’m in the middle of a rebrand…” Of course, none of those were true. And even if the client didn’t call me out on it, I knew. That gap between the professional I claimed to be and the fact that I didn’t have an online presence was exhausting. I didn’t just look less professional—I felt less professional. 02. You create more work for yourself Because when you don’t have a website and someone asks, “Can I see some examples of your work?”...what do you do? You open a blank slide deck or PDF. Dig through old files to find “good enough” samples. Design a mini-portfolio from scratch. Export. Attach. Send. Pray. I would spend hours creating custom PDFs for potential clients—every single time—rather than having a single link that did the job for me while I got on with something else. And the irony? I wanted to appear modern and innovative. Instead, I was sending giant PDF attachments that felt like they arrived by carrier pigeon. 03. You make it harder for clients to choose you A good website doesn’t magically make you talented. But it does make it easier for people to say “yes” to you. Indeed, a whopping 81% of consumers say that “it’s important” for a business to have a branded website . Not having a website added friction to my prospect’s decision-making process. Instead of a clean, quick, “Here’s my site—you’ll find everything you need there,” I sent patched-together materials that didn’t feel consistent, polished or easy to browse. I made potential clients work harder to figure out if I was right for them. And some of them just…didn’t. Read also:   15 benefits of a website for your business (+5 for you) Do I really need a website? How hard is it to make a website? The excuses that kept me stuck for five years You’re probably wondering how I managed to avoid building a website  for half a decade while literally helping other businesses with their content and design. Easy. I told myself very  convincing stories. These stories became the foundation of why I regret never building a website for my business. Maybe you’ll recognize one (or all) of them. "I don't actually need a website" “I already have enough clients.” “Everything comes from word-of-mouth.” “I’m doing fine without it.” On paper, that sounded smart and pragmatic. In reality, it kept my business small. I had no digital home. No place for people to find me if they were referred by a friend. No way to curate my best work and show what I actually wanted to do more of. "A website is too much commitment" “If I build a website, I’ll have to maintain it.” “I’ll never have time to update it.” “It will just become another thing on my to-do list.” So instead of one living, editable website, I ended up creating 57 different files that had to be exported manually for every single client. They had names like: “Portfolio_final_NEW_reallyfinal.pdf” “Portfolio_for_Alex_June_version.pptx” Now, tell me which option sounds more exhausting. If cost is holding you back, Wix offers affordable plans  that fit most small business budgets. "What if it comes out bad?" This one hit hard: “What if I build a site… and it’s not good enough? What if people judge me?” So I avoided the hypothetical embarrassment of an imperfect website, and chose the very real embarrassment of having no website. Perfectionism is sneaky like that—it convinces you that doing nothing is safer than doing something imperfectly. "I don't even know where to start" I started comparing the best website builders , like Wix vs. Squarespace  and Wix vs. Shopify . I read articles, scrolled through comments and “expert” opinions. Ten tabs became 20. Research became avoidance. Everything felt like a risk: “What if I choose the wrong platform?” “What if I hate the design later?” Spoiler: the real risk was never choosing at all. Related: How to choose a website builder The hypocrisy: I told my clients the exact opposite Here’s where it gets funny (depending on whether you like your humor dark). When my clients—most of them small business owners like me—hesitated about their branding or presentations, I was quick to give them pep talks, like: “Small businesses take branding way too seriously.”  “You don’t need perfection to move forward.”  “No one is going to remember if you change it next month.” I truly believed what I was saying. I’d tell them, “You’re not Nike. If Nike changes its logo tomorrow, the world will know about it. If you change your logo tomorrow, most people won’t even notice—and that’s your superpower.” I’d remind them that small businesses have a secret advantage: You can move fast. You can experiment. You can change direction quietly, without a PR crisis. I wore my “business coach” mask with pride, helping hesitant clients make decisions and launch imperfect things into the world. And yet, I absolutely refused to take my own advice. It was the classic cliché of the shoemaker’s children going barefoot—in action. So here's my advice to you (that I wish I'd taken) If you’re a freelancer, a small studio, a creator, a coach or any kind of small business owner without a website, here’s my honest suggestion: Start. Today. And use a template. Not “one day when things slow down.” Not “after I finish this big project.” Not “once I figure out my entire brand strategy.” Just start. And here’s how. Pick a template that feels "good enough" Your template doesn’t have to be perfect. Nor does it have to be the purest expression of your soul. It can just have a layout you like or a structure that fits your business and the content you want to include. That’s it. Wix offers free website templates  for small businesses that are already 80% of the way there. Your job is to fill in the last 20%, not to reinvent the entire internet. Beat the paradox of choice and discover how to choose a template with Wix . Get started on your business website with this designer and art director template . Explore other free website templates: Portfolio website templates Personal website templates Landing pages website templates Most popular website templates Accept that the first version is not the final version Remember, your first website is not a monument; it’s a draft. You will change it. You should  change it. That’s the point. Once your site is live and real people interact with it, you’ll suddenly see everything more clearly, like: Which services you actually want to highlight What clients keep asking you about What’s missing from your messaging Which visuals feel “right” and which feel off You don’t discover your brand in a notebook. You discover it by publishing, watching, learning and adjusting. Want to understand what’s working and what’s not? Wix Analytics  lets you track the performance of your website and make decisions backed by data. Let your website work for you Imagine this version of your sales process: Potential client: “Can you send me something to look at?” You: “Sure—here’s my website. You’ll find examples, pricing and a bit about how I work.” Done. No more late-night PDF design sessions. No more lies about “under construction.” No more feeling like your online presence doesn’t match your offline talent. Instead, your website becomes your assistant: It pre-answers basic questions. It shows your best work. It signals professionalism before you say a word. Related reading:  How to plan a website How much does a website cost? A tiny challenge for the next 24 hours If you’ve read this far, I’m going to assume you probably do need a nudge.  So here it is, I challenge you to take these three steps. In the next 24 hours, write three simple sentences: - Who you are - What you do - Who you do it for Pick one template that feels close enough. Or use a free AI website builder  to get your basic site structure down. But don’t overthink it. Create a one-page site with: - Your three sentences - One photo or visual (The  Wix AI  image creator lets you generate a custom image in seconds) - One way to contact you (form, email, or booking link) That’s it. That’s your starting line. In three months, you can revisit, expand, refine, redesign—whatever you want. But at least you’ll have something real to iterate on. After all, some of the best business websites  are still a work in progress. I spent five years being “the professional with no website,” drowning in excuses, PDFs and lies. You don’t have to do that. Nor do you have to know everything about how to create a website  or how to make a business website . Use a template or AI. Customize it. Click publish. Let future-you be embarrassed—not because you had no website, but because your first site was so simple compared to how far you’ve come. That’s the kind of embarrassment worth aiming for. Read also: How long does it take to build a website? No more ‘no website’ excuses Hearing those voices again about why you shouldn’t build your own website? Here’s how to respond when the volume gets too loud. Voice Solution "What if I choose the wrong platform?" Run a free trial with a few top website builders. See which one feels the most intuitive and best fits your needs. " I don’t have time for this." Block out just a few hours. With a good template, you can get a simple, professional site up and running faster than you think. "I’m not a designer." You don’t have to be. Pick a pre-designed template that looks good enough for now and make it your own with your text and images. Or use an AI website builder and get a site built with just a few prompts. " It’s too expensive." Start with a free plan. Many website builders offer solid free versions, and you can always upgrade later as your business grows. "My business is based on word-of-mouth." That’s great. But a website gives those referrals a place to land and learn more about your business. "What if I build it and no one comes?" Your website is a tool, not a magic wand. Share it on your social media, in your email signature and on your business cards. Why I regret never building a website for my business: FAQ What's the biggest regret people have about not building a website sooner? Many entrepreneurs regret missing out on new customers. Without a website, people searching for your services online can't find you, which means they find your competitors instead. It’s a missed opportunity to grow and connect with people who are ready to buy. Can a business really succeed today without a website? While some businesses rely on word-of-mouth, not having a website puts a cap on your growth. A site works for you 24/7, answering questions, collecting leads and building trust even when you're not working. Regretting a late start is common because a website makes it much easier to attract new clients and look professional. How much does not having a website really cost my business? In short, the costs are high. You lose credibility when potential customers can't find you online. You miss out on leads from search engines and social media. And you spend more time answering basic questions that a website could handle for you. Many business owners look back and see how much growth they sacrificed by waiting. I regret not having a portfolio to show potential clients. How can a website fix this? A website is the perfect place to create a gallery of your best work. You can display photos, case studies, and testimonials that build confidence in your skills. It gives potential clients a clear and immediate sense of your quality and style, helping you win more projects. Which business needs a website the most? Any business that relies on customers finding them online, such as service providers, retailers and consultants, needs a website the most. It’s essential for visibility and credibility. Is it too late to build a website if I already regret waiting so long? Absolutely not. The best time to start was yesterday, but the next best time is right now. Creating a website is faster and more affordable than ever. You can get a simple one-page site live today and build on it as your business grows. The sooner you start, the sooner you can stop regretting and start growing.

The perfect domain is just a click away: claim your domain →   Domain names are more than just a string of random letters strewn together– they provide an address that users type into a browser to find a specific website. By understanding the types of domains, users can also know who owns a website and where they are located. When learning how to build a website with a website builder , knowing what is a domain name  and the implications it can have on your business, is crucial to represent your brand and speak to the right audience.  This article will break down the main domain extensions , what they mean and when you might want to use each one. By the end, you'll have a clear understanding of domain naming conventions and make informed decisions about a domain for your website.  TL;DR: Types of domains Your domain extension does more than finish off your URL—it signals who you are, what you do and who you're trying to reach. In this guide, we break down the main types of domain extensions (also called TLDs) so you can pick one that aligns with your brand, audience and business goals. Whether you're launching a personal blog or scaling a global company, knowing the difference between .com, .ai, .co, .org and others can help you stand out and build trust online. Here’s a quick breakdown of the main domain types: Domain type What it’s for Examples Generic top-level domain (gTLD) Popular versatile domains for general websites. .com, .net, .org, .info Country code top-level domain ( ccTLD ) Domains for specific countries or regions ideal for local businesses. .ca (Canada), . co.uk (United Kingdom), .de (Germany) Internationalized country code TLD (IDN ccTLD) Country-specific domains using non-Latin characters for local languages. .中国 (China), .рф (Russia) Generic-restricted top-level domain (grTLD) Domains with restrictions for specific groups or professions. .biz, .co, .me Test top-level domain (tTLD) Reserved for testing and documentation, not for live websites. .test Infrastructure top-level domain (ARPA) Used for internet infrastructure and technical purposes. .arpa Sponsored top-level domain (sTLD) Managed by organizations with strict rules for specific groups. .edu (education), .gov (government), .mil (military) New generic top-level domain (nTLD) Modern domains designed for industries, hobbies or creative branding. .shop, .tech, .blog, .design What is a domain? A domain is your website's address on the web. Instead of relying on a string of numbers (an IP address ) that's hard to remember, a domain gives people a simple way to find your site. Think of it like giving your home a street address so friends can visit you easily. Every domain name  has three parts, separated by dots: Subdomain : This comes first, often as “www,” but you can customize it for things like “blog.yoursite.com.” Second-level domain (SLD) : This is your site's name, like “wix” in “ wix.com .” Top-level domain (TLD) : This is the extension, such as “.com,” “.org” or “.net.” For instance, in the address “ https://www.wix.com,”  “www” is the subdomain, “wix” is the SLD and “.com” is the TLD. Domains also play a crucial role in URLs (Uniform Resource Locators), which are full web addresses like “https://www.wix.com/blog.” Here, the domain directs you to the site, and extras like “/blog” take you to specific pages. Why does this matter? A clear and easy-to-remember domain makes it simple for people to find your site, while also helping to build trust and credibility. It’s the starting point for getting your website noticed and visited by the world. Learn more about how to get a free domain and get a free domain name  from Wix when you sign up for a premium plan. 8 types of domains and examples The Internet Corporation for Assigned Names and Numbers , also known as ICANN introduced domain name extensions in 1998, marking the creation of the first six top-level domain extensions: .org , .gov, .mil, .edu, .net  and .com . These extensions were designed to categorize domain names into groups.  While you may recognize the main TLDS mentioned above, there are actually over a thousand TLDs, offering a wide range of choices for your online store , small business website  or online resume . Look at the different domains and what they are used for: Generic TLD (gTLD) Country-code TLD (ccTLD) Internationalized country code TLD (IDN ccTLD) Generic-restricted TLD (grTLD) Test TLD (tTLD) Infrastructure TLD (ARPA) Sponsored TLD (sTLD) New TLD (nTLD) 01. Generic TLD (gTLD) Generic top-level domains  consist of three or more characters and can be registered by anyone. These TLDs are the most regular and are what users anticipate encountering while browsing the web. The .com domain is notably the most popular, with  44% of global websites  using it as of August 2024. The following are some additional gTLDs: .ai   - widely used by AI startups and companies in the tech and innovation space .info  - for information platforms .agency  - for agencies .site  - for a wide range of websites .email  - for websites related to email services .live  - for websites with live streaming content .top  - for a unique and memorable name .me  - for a personal touch .studio  - for any type of studio, design or photography . co  - for companies or business-focused domains .design  - for designers and creative industries .fitness  - for sports and wellness businesses .work  - for employment and job listings .website  - for small businesses .technology  - for tech-related content .shop  - for eCommerce and online retailers .solutions  - for problem solving service websites .directory  - for businesses that categorize content .fun  - for websites related to entertainment and leisure .tokyo  - for businesses associated specifically with the city of Tokyo, Japan .london  - for businesses associated specifically with the city of London, UK Learn more: What is .ai domain 02. Country-code TLD (ccTLD) Country-code top-level domains  (ccTLDs) are two-letter extensions reserved for countries, sovereign states and territories. Each country has its own ccTLD, but you don’t have to use one just because you live in that country. ccTLDs are available to organizations from the corresponding country or territory, as well as to corporations with a presence in the region. Websites can use ccTLDs to show viewers the country they’re based in and serve. ccTLDs also help Google geotarget your site for more accurate search results. Here is a list of common ccTLDs: .at  (Austria) .be  (Belgium) .br  (Brazil) .ca  (Canada) .ch  (Switzerland) .co  (Columbia) .de  (Germany) .fr  (France) .in  (India) .me  (Montenegro) .mx  (Mexico) .nl  (Netherlands) .tv  (Tuvalu) . co.uk  (United Kingdom) As of March 2025, the .de domain reached 17.6 million registrations , reflecting its widespread use and popularity. 03. Internationalized country code TLD (IDN ccTLD) Internationalized country code top-level domains are essentially the same as ccTLDs, but with non-Latin characters. They allow for domain names in other writing systems, such as Arabic, Cyrillic or Chinese, making it easier for local populations to identify and use websites assigned to their region or language. Imagine visiting a website in China and seeing 中国.公司, which translates to "China.company" in Chinese characters. Or checking out a Russian business using магазин.рф ("store.rf") written in Cyrillic. In Arabic-speaking countries, domains like وظيفة.السعودية ("job.Saudi") feel far more personal and approachable than Latin-script alternatives. These customized domains make it easier for communities around the world to feel at home online, bridging language gaps and creating a more inclusive internet experience. They improve brand recognition in local markets. However, it’s crucial to ensure compatibility with browsers and email systems to avoid technical issues. 04. Generic-restricted TLD (grTLD) Generic-restricted top-level domains are similar to generic TLDs, but with stricter requirements. These limitations may involve presenting evidence of trademark ownership or membership in a certain sector. These domain extensions are grTLDs: .biz .name .pro 05. Test TLD (tTLD) Test top-level domains, also known as tTLDs, are domain names exclusively for testing and development purposes. These domains, reserved by the Internet Engineering Task Force (IETF), help prevent accidental exposure to the public internet. These domains can't be registered with the DNS, which allows software developers and testers to freely experiment without worrying about conflicts with existing or future domain names. This creates a safe and flexible environment for testing software updates and developments. The four main test tTLDs are: .test .example .invalid . localhost 06. Infrastructure TLD (ARPA) The ARPA top-level domain might not grab headlines, but it’s a big deal for keeping the internet up and running. Short for "Address and Routing Parameter Area," ARPA is managed by the Internet Assigned Numbers Authority (IANA) and is strictly reserved for vital internet infrastructure. Unlike the domains you can register for a website, ARPA works behind the scenes. It’s the backbone for things like reverse DNS lookups—which connect IP addresses to domain names—and protocols like ENUM that link phone numbers to internet resources. ARPA has been around since the early days of the internet. It started as a temporary fix during the transition from ARPANET to the modern web. Over time, it became a dedicated domain for technical operations, quietly supporting the internet’s stability and making sure everything runs smoothly. 07. Sponsored TLD (sTLD) Sponsored top-level domains (sTLDs) are specialized domains requiring eligibility verification. They cater to certain communities or industries, providing targeted online experiences. Sponsoring agencies determine eligibility. Similar to generic top-level domains, sTLDs offer industry-related information, helping users find official and trustworthy content quickly. To obtain an sTLD, apply through an ICANN-accredited registrar  and meet defined criteria. Options of sTLDs include: .gov .museum .edu .mil (U.S. military) 08. New TLD (nTLD) New top-level domains (TLDs) are the latest innovative domain extensions introduced by the Internet Assigned Numbers Authority , or the IANA in 2013. These newer extensions offer website owners a wider array of descriptive and creative alternatives, allowing brands to differentiate themselves in a crowded online environment. Much like traditional domains, new TLDs are subject to eligibility requirements set by ICANN, which range from general use to industry-specific purposes. This expansion of domains reflects the evolving landscape of digital branding. Examples of new TLDs include: .blog .art .design .photography .store .digital .media .ninja .love .party .club .christmas .holiday .guru .yoga .training .rocks .finance .expert .tips .online .today .world .center .cloud .land .life .llc Other types of domains Not all domains fall into the standard category. Here are two other types you may come across: Premium domains:  These are high-value, previously owned names that are usually short, memorable or keyword-rich. Because of their strong marketing potential, they often sell for thousands—or even more. While the price tag can be steep, a premium domain may be worth the investment if it closely matches your brand or helps you stand out. For example, a bakery might invest in a premium domain like bestcakes.com  to strengthen its SEO and make the site easy to remember. Parked domains:  A parked domain is one that’s registered but not currently in use. Some people purchase domains to save them for future projects, while others hold them with the intent to resell. Businesses also park domains to protect their brand. For instance, a company might register similar variations of its main domain to prevent competitors from using them. How do domains work? When you type a domain into your browser, it sends a request to the Domain Name System (DNS) . The DNS is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites. Once the DNS translates the domain name into an IP address , it is then used to locate and access the website's files on its hosting server to display the website on your screen. Your website's files, databases and media elements are all stored on the web server . This is the space you rent from a hosting company when you purchase web hosting services. The speed with which a visitor will connect to your site after typing in the domain in the address bar depends on your website's optimization and the quality of the web server you are hosting the site on. Choosing a good web host can increase your website's performance and search engine rankings. Expert tip from Ofir Gvili, domains PMM at Wix : " Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing. " Read also: Answering 12 web domain-related questions you’re probably too shy to ask and cheapest domain extensions . Parts of a domain name A domain name consists of two parts: the actual website name, also known as the second-level domain (SLD) and the top-level domain (TLD), which is the ending of a web address. When read from left to right, these parts become less specific. Top-level domain (TLD) Top-level domains (TLDs)  are the highest level of domain extensions in the hierarchy, always appearing at the end of the web address . Also known as "domain extensions," they broadly categorize the website's purpose or geographical location. Extensions like .org vs .com  specify the type of entity your business is registered as on the internet. In our example, Wix’s top-level domain is ".com" since it's a commercial entity in the United States. Some popular top-level domains: .com (commercial):  Ideal for businesses, individuals and all types of companies looking to establish a commercial web presence. It is the most widely used domain extension and is seen as a symbol of commercial intent. .net (network):  Suitable for all types of organizations seeking to build an online network. This domain extension was originally intended for network-oriented websites, but it is now used by a wide range of companies. .mil (military):  Used exclusively by U.S. military branches. This domain extension is restricted to official U.S. military use and is not for public use. .gov (government): Recommended for U.S. government agencies, government personnel and websites representing U.S. cities and regions. It is a trusted domain extension that is only for use by verified government entities. .edu (education): This domain extension is for accredited post-secondary institutions in the United States, making it perfect for schools, universities and educational institutions. .org (organization):  While initially designated for nonprofit organizations, it is now widely used by a variety of groups, including non-governmental organizations and community projects. .co (companies) : Recognized as a global domain used by businesses, entrepreneurs and online communities, this domain extension has become a credible alternative to the .com domain. For a more in-depth list, check out the most popular domain extensions . Second-level domain (SLD) Second-level domains enable companies and individuals to incorporate something that users can associate with their websites, strengthening their brand. Typically, they are the name of the business or vendor that registered the domain name with a registrar. The brand, company or project name serves as the identifier for potential customers. A second-level domain can include letters, numbers and hyphens, but not symbols. Looking at this blog post URL, the second-level domain for wix.com is "wix." Here are some examples of second-level domains (SLDs) . example .com . school .com . marketing .biz Subdomain A third-level domain or subdomain  isn’t required, but can be added before second-level domains. Subdomains offer better structure to websites, allowing multiple parts to remain separate under the same domain. Larger companies use them to distinguish between site sections. In our blog post, the subdomain for Wix's blog is "blog.wix.com." What is a domain used for? Establish ownership: A domain makes your website truly yours. Once registered, no one else can claim it. You gain full control over domain management , including where it points, who manages it or even whether to sell it. Learn more about smart domain name management  strategies to keep your online presence strong. Boost brand identity: A strong domain name helps people remember your business and builds trust. When it matches your company name, it creates a cohesive and memorable brand, making it easier for customers to find you online. Improve search engine ranking: The right domain name can enhance your visibility on search engines . Choosing a keyword-rich or industry-relevant name can improve rankings and attract backlinks. Explore the most common industry domain names to guide your choice. Enhance online presence: Having your own domain allows you to create a website  and prevent domain squatting , showing customers you're a trusted, established business. It’s also a vital step in understanding how to create a business email  that aligns with your brand identity. Pro tip: Customizing business email addresses  for different divisions, like sales@wix.com or support@wix.com, not only adds credibility but also opens opportunities to implement creative email name ideas  that suit your team and operations. How to choose a domain name Now that you know about the different types of domains, learn how to pick a domain name  that is best suited for your needs. Choosing a domain name is a crucial step in building your website. The right domain name can boost your website's visibility, branding and credibility. Here are some tips when selecting a domain name. Read also: Tips for future-proofing your domain Align with website goals Different domains cater to various types of websites based on their purposes and functions. Determine the type of website you’re building and select an extension that aligns with your content, audience and overall goals. Take a look at other sites in your niche and see what domain name extensions they are using. By observing the choices of established websites, you can gain valuable insights and make informed decisions about the best extension for your own website. Short, simple and memorable A short, memorable domain name can help users avoid typos and improve search engine rankings. Look for a name that's easy to spell, pronounce and relates to your business. Search engines increasingly prioritize accessibility and usability, so the simpler a domain (or URL ) is to read for humans, the better it is for search engines. A domain name that clearly conveys your offerings can leave a lasting impression on visitors, making it easier for them to recall your website. As Lori Appleman, the Co-Founder of Redline Minds says: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1  rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Maintain your brand identity As you pick your domain name, aligning with your brand name and identity is key. For Ana Colak-Fustin, founder and HR consultant and recruiter for ByRecruiters , she knew the domain name needed to be short, memorable and reflective of her brand's unique value. As Ana shares: "In an industry where many sites are run by media companies, I wanted a name that highlighted recruitment expertise. While building my site (notably on Wix), I considered options like Made by Recruiters and Recommended by Recruiters but ultimately chose the simplest version: ByRecruiters. The name perfectly captures what sets my platform apart-every tip, resource and product is created by a former recruiter and often reviewed or contributed by others in the field. ByRecruiters communicates all of this in just two words." Avoid hyphens Using numbers and hyphens when spoken can be confusing and often misunderstood. The use of hyphens is also strongly linked to spammy behavior, which can have detrimental effects on a website's reputation, potentially leading to decreased user trust and engagement. It's best to stick to letters only or to use no more than one hyphen. Protect your brand Protect your brand identity by securing multiple extensions and variations of your domain name. This can prevent competitors from using similar names and helps maintain consistency and recognition among your audience. Consider purchasing common misspellings, singular/plural versions and other popular extensions to avoid confusion and protect your brand. Keep it legal Be sure to research any possible trademark violations before you learn how to buy a domain name . This can save you from legal disputes in the future and ensure that your website is compliant with copyright laws. You can check for existing trademarks through sites such as  USPTO . Additionally, avoid using trademarked terms or brands in your domain name, which can also lead to legal issues. Learn how to trademark a domain name to avoid any issues. Ready to buy a website domain ? Do it with Wix.  Registering your domain name There are many types of domain names out there waiting to be owned. But before you can do anything with them, you need to know how to register a domain name . Select a domain registrar:  Opt for a reputable domain registrar , like Wix. I want to buy a domain, how do I go about doing it? Run a domain name search:  Utilize the registrar's domain name search tool  to verify the availability of your desired domain. You might need to explore variations or use a domain name generator  to find an open option. Pick your domain : Once you confirm availability, decide on the domain you want and complete the purchasing process. Provide any necessary contact information and pay the domain price . Many registrars offer bundled services, including free web hosting .  Tip : With Wix, when you make a website, a paid plan  allows you to get a free domain with a one year voucher. Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: What's the easiest way to get a domain? , How much does a domain name cost ? Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain early was essential. While Erica had a large social media following, she wanted a website to serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain gave their brand credibility, made it easy for customers to find them, and helped protect their business. They had already been tagging travel photos with #paperplanesandpassports , and finding the domain available made the name an obvious choice. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Types of domains FAQ Can I change my domain name in the future? Depending on how well-established your website and internet presence are, changing your domain name might be a challenging process. Carefully consider your domain name before purchasing one and make sure it aligns with your long-term goals. Learn more about how to redirect a domain  before making a decision. What is a root domain? A root domain is typically used to represent the homepage of a website and often does not include any prefix or subdomain. For example, wix.com is a root domain while blog.wix.com would be a subdomain. Are domain names important to SEO? Yes, domain names can play a role in search engine optimization (SEO) and marketing strategies . A relevant and easy-to-remember domain name can enhance user experience and increase website traffic. Additionally, having keywords or key phrases in your domain name can also help with SEO rankings. Overall, creating a strong and memorable brand identity should be the top priority when coming up with a domain name. What is the difference between domain and web hosting? A domain is the address of your website, while web hosting is the service that allows your website to be accessible on the internet. Essentially, a domain name is like your home address and a hosting website  is like paying rent for your online space. Both are necessary for building and maintaining a website. What is the difference between a domain and a URL? A domain is the core part of a web address that identifies a website, like "wix.com." A URL (Uniform Resource Locator) is the full web address that leads you to a specific page or file on that website. For example, in the URL "https://www.wix.com/blog/types-of-domains," the domain is "wix.com," while the rest, like "/blog/types-of-domains," specifies the exact location of the page. A URL typically includes a protocol (e.g., " HTTPS "), the domain, and a path that points to a specific resource.

The perfect domain is just a click away: claim your domain →   Changing your  domain name  can be a big step for your brand. Whether it’s about growth, rebranding or a new direction, especially when considering how to make a website  that stands out, this decision carries weight . Your domain name is your online identity, and transitioning to a new one can feel overwhelming. It’s not just about making the switch; it’s also about protecting the SEO value you’ve worked hard to build. Keeping your SEO rankings intact during and after a domain change is crucial to avoid drops in traffic, engagement or trust from your audience. That’s why we’ve put together this guide to help you manage the transition like a pro. From careful planning to smooth execution and post-launch checks, we’ll walk you through everything you need to keep your website thriving. With domain name registrations increasing by 6.1 million year over year , more brands are taking this step to shape their online identity. And you can do it too. If you're just stepping into the domain world or looking to refresh your knowledge, begin with our  domain definition . TL;DR: How to change a domain name Switching your domain name doesn’t mean starting from scratch. If you handle the transition strategically, you can preserve your hard-earned SEO rankings and maintain visibility in search. This guide walks you through every step—from choosing a new domain and redirecting pages, to communicating the change and monitoring performance after the move. Whether you're rebranding or just found a better name, this post helps you navigate the process confidently, minimizing traffic drops and making sure search engines stay in the loop. Domain name change checklist Step What to do ✓ Choose a new domain name Pick a short, memorable name that fits your brand and is available. ✓ Back up your website content Save all your site files, images and databases to ensure nothing gets lost. ✓ Research your domain host’s features Check for redirect tools, DNS access and any transfer rules. ✓ Start the migration Register your new domain and copy your website content to it. ✓ Update DNS settings Point your new domain to your hosting server to make it live. ✓ Redirect your old website Set up 301 redirects to send visitors from old URLs to your new domain. ✓ Update your website content Replace old domain links and mentions throughout your site. ✓ Inform search engines Use Google Search Console’s Change of Address tool and resubmit your sitemap. Can you change a domain name? Yes, changing your domain name is possible. Once a domain name is registered it cannot be changed. After purchase, it's stored in  Domain Name System (DNS)  databases and can no longer be modified. Existing domain names can only be transferred between different owners. To change a domain name, you will need to purchase a new one and link it to your website. Learn more about how to transfer a domain name . How to change a domain name Choose a new domain name Back up your website content Research your domain host’s features Start the migration from one domain to the other Update DNS settings Redirect your old website to your new domain name Update your website content Inform Google and other search engines about your domain name change 01. Choose a new domain name When  choosing a domain name , it's essential to consider your brand identity, business goals and SEO impact. Ideally, you want the new domain name to be as close to your old one as possible so that users can easily find and recognize your site. However, if you are rebranding or changing direction significantly, consider exploring various  types of domains  to find one that aligns with your new path.. Some tips for choosing a new domain name: Keep it short, simple and easy to remember Use keywords related to your business or industry Avoid using numbers or special characters Check for availability on social media platforms Use a relevant domain extension. 44.4% of global websites use a .com TLD, making it the most popular . As Borets Stamenov, the Co-Founder & CEO of SeekFast  shares: "Pick something you can say out loud once and people instantly remember it—no weird spellings, no dashes, nothing you have to clarify or repeat. Every extra explanation costs you traffic later." Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 02. Back up your website content Before making any changes back up your website content and download it to your computer. This ensures that if anything goes wrong during the domain change process, you can easily revert to a previous version of your site. Backing up your website content ensures you can restore it if anything goes wrong during the migration process. This step is critical for safeguarding your site and avoiding potential downtime. Choosing the right approach for backing up your website content depends on several key factors: your preferred website platform, whether your site is self-hosted or managed and who your domain provider is. Take your time to understand the process—it's crucial for safeguarding your content. 03. Research your domain host’s features Before proceeding, check whether your current  website builder  or  hosting website  offers the flexibility to change your domain name. If this option isn't available, you can acquire a new domain name elsewhere and transition your website's content to your new domain. Is Wix a domain registrar?  We explain. If you’re considering transferring your domain to a new registrar, check your current provider’s transfer process and ensure your domain is unlocked and ready for migration. Learn more about  how to register a domain name  and the  top domain registrars . Find the domain owner and registration details for a website with a Whois domain lookup .  04. Start the migration from one domain to the other Depending on your website platform and hosting provider, the process of migrating from one domain to another may vary. Look into the knowledge base articles of your hosting platform to learn more about the process of migrating. Additionally, some hosting providers offer tutorials or support for this specific task. Some platforms have a built-in option to easily switch domains, while others may require manual steps such as updating file names or database information. Keep both domains and hosting paid up for the entire time you are migrating.  Some migrations can take a few hours, but sometimes it can take up to five days depending on your hosting provider.  05. Update DNS settings Make sure to modify your DNS records to point it to your new domain. This step ensures your website is accessible to visitors without any issues. Depending on your domain registrar, you may need to update A records (linking your domain to an IP address), CNAME records (connecting subdomains to your main domain) or other settings like MX records for email. Follow the specific instructions from your domain registrar or hosting provider as the process can vary. Keep in mind DNS changes can take some time to fully update, so your site might not be instantly available on the new domain. Take a moment to double-check everything to ensure a smooth transition. Don’t forget about your SSL certificate either. SSL (Secure Sockets Layer) is crucial for encrypting data between your website and its visitors, boosting security and trust in your site. If your old domain included an SSL certificate, you’ll need to get a new one for the new domain, as SSL certificates are tied to specific domain names. The good news? Wix provides free SSL certificates for all domains hosted on their platform, so you can ensure your new domain is secure without any extra hassle. This not only safeguards your visitors’ data but also helps eliminate browser security warnings and presents a professional, trustworthy online experience. 06. Redirect your old website to your new domain name Once your new domain is up and running, it's important to redirect your old website traffic to your new domain. This ensures that users who may have bookmarked or saved links to your old domain will still be able to reach your site with minimal disruption. This step also helps search engines understand the change in domain name and update their index accordingly. A 301 permanent redirect in your hosting settings is the best way to announce your site’s move . It tells search engines the change is permanent, preserves the SEO strength of your old pages and transfers it to the new ones. Plus, it helps you avoid “404 page not found” errors and ensures a smooth experience for your visitors. Most host providers offer detailed instructions on how to implement a 301 redirect from your old domain to your new one. You'll typically find these instructions in the help section of your host provider's website or by contacting their support team. Learn more about  how to redirect a domain . 07. Update your website content Once your new domain is live, it’s crucial to ensure all website content reflects the change to avoid confusion and maintain a professional appearance. Start by updating all internal links, headers, navigation menus and any other references to the old domain, ensuring they now direct to the new domain name. Don’t forget to check less obvious areas like footer links, metadata and embedded scripts or forms that might still reference the old domain. This step is essential to prevent broken links, maintain a seamless experience for your users and avoid losing valuable traffic. Next, update your new domain across external platforms like social media profiles, email signatures and directory listings. This not only strengthens your brand identity but also helps search engines recognize and prioritize your new domain. 08. Inform Google and other search engines about your domain name change To ensure that your SEO rankings are preserved during and after the domain change, it's essential to inform Google and other search engines about your new domain. This will prompt them to update their index with your new domain name and avoid any significant drops in traffic or rankings. Changing your domain name can lead to a temporary loss of Google rankings, typically lasting at least three months, with recovery potentially taking up to six months or more . Monitor your website traffic and search engine performance closely after the change to ensure everything is functioning as expected. Use tools like Google Analytics and Search Console to track any fluctuations. Regardless of the website platform you’re using, submit a change of address request through Google Search Console to officially notify Google about the switch. Submit a new sitemap in Search Console to help search engines crawl and index your new domain more efficiently. The process is simple and ensures your site gets re-indexed quickly. Read the full step-by-step instructions for doing this on the  Google Search Console Help page . Additionally, you should also update your new domain name in other online directories or listings, such as social media profiles, business listings and online review sites. Learn more about smart domain name management  strategies to keep your online presence strong. Tips to keep your SEO rankings during a domain change Changing your domain name is a significant move that requires careful planning and execution to ensure a seamless transition. Strong SEO rankings are more important than ever, as the top organic search result receives 19 times more clicks than the top paid search result . By maintaining your rankings, you can maximize traffic and visibility during your domain change. Here's how to navigate this process smoothly, ensuring your audience stays informed and your website continues to perform well. Tell customers about the new domain Be sure to inform your customers and followers about the upcoming domain change. This can be through social media, email newsletters or a blog post on your website. The more you communicate with your audience about the change, the less likely they are to be caught off guard and potentially lose trust in your brand. Monitor traffic and rankings Seeing a slight dip in traffic at first is normal; however, if you see a significant decrease in traffic or rankings, it is likely an indication that something is wrong. Keep an eye on your website traffic and search engine rankings before, during and after the domain change. This will allow you to quickly identify any issues that may arise and address them promptly. Wix websites come with  Wix Analytics  or you can use tools like Google Analytics and Google Search Console to track your website's performance. Update internal links Make sure to update all internal links on your website to reflect the new domain name. This includes links within your content, navigation menus and footers. Don’t forget less visible areas like metadata, canonical tags, embedded forms, images and downloadable files (like PDFs). To make the process easier, use a site crawler or link checker to catch any missed links. Keeping everything consistent not only prevents broken paths but also helps preserve your SEO rankings and creates a smooth experience for your visitors. Do an audit for backlinks Backlinks are an essential factor in SEO rankings and they can be negatively affected during a domain change if not handled correctly. Use a backlink checker tool to identify all the websites linking to your old domain and reach out to them to update the links with your new domain name. This will help preserve the value of those backlinks for your website. Forward emails to your new domain If you use a custom business email address  with your old domain (like yourname@olddomain.com) , set up new email addresses under your new domain and forward messages from the old ones. This keeps communication seamless and makes sure you don’t miss anything important during the transition. Reasons to change a domain name Choosing to change the domain name could be a tough decision but here are some benefits of having a relevant and catchy domain name. Rebranding efforts One of the most common reasons for changing your domain name is to align with a rebranding effort. A new and improved brand image can bring in more business and a catchy domain name that reflects your brand's values and personality can be a valuable asset. For instance, consider a boutique coffee shop known as "BeanThereCoffee" deciding to broaden its appeal beyond coffee to include a wider range of beverages and baked goods. The owners decided to rebrand to "BeanThereCafe" to reflect the expanded focus. This strategic move not only aligns the domain name with the business's current operations but also sets the stage for future growth. Business relocation or expansion If your business is changing to a new location, it may be beneficial to change your domain name to reflect that expansion. This can make it easier for potential customers in those areas to find and remember your website. With a variety of  country code top-level domains (ccTLDs)  available, consider selecting the right one when moving abroad or expanding your business internationally. This choice can significantly enhance your online identity and connect more effectively with local audiences. It's a smart move for any website owner looking to make a mark in a new market. For instance, imagine a UK-based e-commerce brand  that has successfully captured the local market and is now looking to expand its reach into Mexico. Initially operating under a  . co.uk domain , they decided to adopt a  .mx domain  for their Mexican audience. Learn more: Is Wix a domain registrar? The business has evolved As your business grows, you may find that your current domain name no longer accurately represents what your brand has become. Changing to a more relevant and suitable domain name can help attract the right audience and better reflect your company's values and offerings. Consider the scenario where a tech startup originally branded itself around its flagship product, a smart home device with a  .net domain . As the company evolves, it shifts towards offering a wider array of smart technology products and solutions, not just home devices. To reflect this broader vision and appeal to a more global audience, the company decides to transition to a more inclusive and universal .tech domain. This  Top-Level Domain (TLD)  change from ".net" to ".tech" not only signifies the company's expansion beyond home gadgets but also aligns its online presence with the tech industry at large. This strategic move can enhance brand perception, making it more relevant and attractive to potential customers and partners interested in the latest technology solutions. Learn more: What is .net , what is .tech Explore more domain extensions : .com , .info , .org , . co , .ai and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Legal issues or conflicts with existing domain name In some cases, businesses may be forced to change their domain name due to legal issues or conflicts with an existing domain name. This may be due to trademark infringement, copyright violations or a similar domain name being used by a competitor. In such cases, it's essential to take prompt action and change to a new domain name to avoid potential legal complications. An ideal domain name is available If you come across an ideal domain name that wasn't available when you first started building your website, it may be worth changing to it. A shorter, more memorable and relevant domain name can have a significant impact on your website's success. As Jessica Henderson, founder of Sell My House Fast Houston TX shares: “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually. After switching, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.” Risks to change a domain name While changing your domain name can have many benefits, there are also some risks involved. It's essential to weigh these potential risks before making a decision. Loss of traffic and rankings Even with proper preparation and implementation, it may take some time for search engines to recognize and index your new domain, affecting your  domain history . This can result in a temporary drop in rankings and traffic, which can have a direct impact on your business's bottom line. Confusion for customers and partners Changing your domain name can also cause confusion for existing customers and partners who are familiar with your previous domain. They may accidentally access the old website or be unsure if they have reached the correct site. This can lead to frustration and potentially harm your brand's credibility. Technical issues During the transition process, technical issues may arise, such as broken links or missing pages. These can negatively impact user experience and can also affect search engine rankings. It's crucial to have a thorough plan in place for redirecting old URLs to their corresponding new ones and monitoring for any technical issues. Potential costs Changing your domain name may also incur additional  domain name costs , such as purchasing the new domain and updating branding materials like business cards, marketing collateral and packaging. Consider these expenses before making a decision to change your domain name. Learn more: How much does a domain name cost? Drop in brand awareness and recognition Your domain name is more than just a  URL ; it's a crucial part of your brand's identity. Changing it might lead to a temporary dip in brand recognition and awareness. This could be seen by customers as though you are  starting a business  anew. However, if a domain change is a must, you can maintain your business's trust and reputation by launching a powerful awareness campaign. This approach ensures your audience adjusts smoothly to the new name, keeping your brand's essence alive and well. What happens to your old domain? When you switch to a new domain, don’t abandon your old one. Keeping it registered and active makes sure any visitors who still access the old address are automatically redirected to your new domain. Set up 301 permanent redirects from every page on your old domain to the matching page on your new domain. This preserves your SEO value, maintains traffic and prevents broken links that could frustrate users. Most hosting providers offer tools or guides to set up these redirects, or you can configure them manually through your server settings. It’s best to keep your old domain active for at least a year after the switch. This gives search engines time to recognize the change and transfer your SEO authority while letting customers, partners and bookmarks adjust to your new web address. Get a free domain name  from Wix when you sign up for a premium plan. How to change a domain name FAQ How do I get a domain name? You can get a domain name through a registrar, which is an organization accredited by the  Internet Corporation for Assigned Names and Numbers (ICANN)  to sell domain names. With Wix, for example, you can search and purchase a domain name through the platform as part of their website building services. Do I need to update my branding materials after changing my domain name? Yes, you will need to update any branding materials that include your domain name, such as business cards, marketing collateral and packaging. This ensures consistency and helps avoid confusion for customers. What is the difference between a migration and a 301 redirect? A migration is the process of moving your website from one domain to another. A 301 redirect is a permanent redirect that tells search engines and browsers that your site has moved to a new location. When properly implemented, a 301 redirect ensures that visitors are automatically directed to your new domain. How long is the process to change a domain name? The process can vary depending on the size of your website and how complex it is. Generally, it can take a few weeks to fully transition to a new domain name. It's essential to have a detailed plan in place and allow enough time for any potential technical issues to be resolved. How much will it cost to change a domain name? The cost can vary depending on the registrar you choose and the availability of your desired domain name. It may also include additional expenses, such as updating branding materials. Be sure to research and budget accordingly before making a decision to change your domain name. Can I keep the same URL structure and change my domain name? Yes, it is possible to keep the same URL structure when changing your domain name. This can help minimize any potential impact on search engine rankings and user experience. However, it's essential to implement 301 redirects properly to ensure a smooth transition. Will changing my domain name affect my social media presence? Yes, changing your domain name will affect your social media presence. You will need to update the URL on all of your social media profiles and may also need to change the handle if it includes your old domain name. It's essential to communicate this change to your followers and provide them with the new  web address . Can I go back to my old domain name after changing it? In most cases, you can revert to your old domain name if necessary. However, this may have a negative impact on search engine rankings and user trust. It's best to thoroughly consider the decision before changing your domain name. Is it possible to get a domain name for free? Yes, it’s possible to get a free domain name, but there are often certain conditions attached. Many web hosting and website builder services offer free domain names as part of their packages, especially for the first year. However, these are usually tied to the hosting service, meaning you may not have full ownership or control over the domain as you would if you purchased it outright. It's important to read the terms and conditions carefully to understand what “free” really means and to determine if there might be any long-term costs involved. Learn more: How to get a free domain Is it a good idea to change a domain name? Changing a domain name can be a good idea if your current domain no longer aligns with your brand, is difficult to remember or doesn't reflect your business's offerings. However, it can also have drawbacks, such as potential loss of search engine rankings and customer confusion. To mitigate these risks, ensure a smooth transition by redirecting the old domain to the new one and updating all marketing materials.