Starting an art blog is a creative outlet and an innovative way to showcase your diverse artistic expressions and the ever-evolving trends in the world of art. Whether you're captivated by contemporary paintings, sculptural masterpieces, or avant-garde installations, starting a blog provides a platform to connect with fellow art enthusiasts, professionals and those intrigued by the art world.
Similar to starting a business, an art blog can be a powerful tool for establishing authority in the art realm, displaying your unique artistic principles, techniques, and the dynamic landscape of the industry.
6 steps to start an art blog
Here are 6 steps to guide you through the process of launching your art blog and making a website to build a vibrant online presence.
01.Choose your blogging niche
Selecting the right blog niche is crucial in shaping a vibrant and engaging art blog. Your chosen niche will determine the focus of your content and the audience you aim to captivate. Consider these art-related niches and blog examples when choosing your own:
Artistic techniques and styles: Share resources for learning various artistic techniques, from classical to contemporary styles. Offering insightful tips can attract aspiring artists and art enthusiasts.
Art trends and insights: Analyze current trends, news and developments in the art world. Blog about topics like "Emerging Trends in Contemporary Art" or "The Influence of Technology on Artistic Expression."
Artist spotlights and artwork reviews: Showcase both emerging and established artists, unraveling their stories, displaying their artworks and delving into their creative processes.
Art event and exhibition guides: Create guides and recommendations for art events, gallery exhibitions and industry gatherings. Attendees often seek information about featured artists, venues and art concepts.
Art tools and technology reviews: Explore emerging art tools, software and technology reviews. Aspiring artists are always keen on improving their toolkit and staying informed about the latest innovations. You make also want to read about how to start a graphic design blog in relation to art tools and design advancements.
02. Select an art blog maker
Choosing the best blogging platform is crucial in bringing your art blog to life online. Opt for a versatile blog maker such as Wix, which provides reliable hosting and advanced security infrastructure.
The design of your blog— including its color scheme, typography and logo—plays a crucial role in conveying your artistic identity. Choose a platform with a diverse selection of professionally designed blog templates tailored for all blog types.
A captivating blog logo is the foundation of your artistic brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker to craft a professional logo that embodies your artistic aesthetic.
03. Decide on your art blog’s name
Selecting a distinctive blog name and domain name is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity.
Use a blog name generator if you need more inspiration.
Some examples of possible art blog names you could use include:
Some examples of art business and blog names we love:
The art of Irina: One of our favorite artist websites, Irina not only shares her gorgeous portfolio but also a blog, where she offers visitors prose and poetry all aligned with her artistic development.
Art Time: Started by founder Emily Gould, Art Time helps to encourage growth throughout the greater art community. Fueled by creative passion, this site and blog inspires learning and sharing the power of art.
Art Interpretations: Curated by Vivienne, this blog analyzes various interpretations of different pieces of art.
Elizabeth’s Art Review: Artist turned blogger Elizabeth created this art blog during the pandemic. Through her posts, she shares her learning, and observations and ignites the joy of viewing art through her perspectives.
04. Plan, write, and publish blog content
To grow an art blog, a robust content strategy is essential. Consider these tips when deciding how to write your blog posts:
Blend evergreen and timely topics for diversity.
Choose topics aligned with your target audience's interests and needs within the art niche.
Offer a fresh perspective or a unique take on common artistic subjects to stand out.
Address common queries and challenges your readers may encounter in their artistic pursuits.
Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest.
Also, include multimedia elements like images, videos, and audio clips to enhance reader engagement. Images and visuals break up text, making your content more engaging and shareable.
When crafting art blog posts, consider:
Blog format: Use short paragraphs, bullet points, and subheadings for readability.
Blog post checklist: Review for grammar, clarity, and accuracy. Ensure well-structured content that adds value.
Ideal blog post length: Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.
Compelling blog titles: Create attention-grabbing blog titles that accurately reflect content and pique readers' curiosity.
You might also want to think about using AI to write blog posts and understand more about how an ai content generator can help you with that.
05. Promote your art blog
Promoting your art blog is essential for gaining visibility, expanding readership and establishing your blog as a reputable source in the artist community and blogosphere. You can use various distribution strategies for promoting a blog including:
Search Engine Optimization (SEO): Optimize blog posts for search engines using relevant keywords, meta descriptions and proper formatting, such as headings, to increase visibility. Blog SEO strategies are a great way to build organic traffic to your blog.
“Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with schema integration, delving into niche topics to enrich content in that specialized field, and engaging in numerous trials and errors to enhance EAT. And when, at last, your own article appears as the top result for the targeted keyword, there’s a sense of accomplishment like winning an award.” Miyuki Shimose, SEO and Marketing Blogger at Wix.com.
Social media: Share blog posts on platforms like Instagram, Twitter, Facebook and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach.
Email marketing: Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with readers.
Guest blogging: Collaborate with other art blogs or websites by writing guest posts. This exposes your content to a new audience and builds valuable backlinks.
Monitor key metrics like website traffic, page views, and time spent on pages using tools like Google Analytics or Wix Analytics. Gain insights into reader behavior and preferences to refine your strategies.
06. Monetize your art blog
Monetizing your blog to make money blogging as an artist or art enthusiast is achievable once you have enough content and a decent-sized readership. Some popular blog monetization strategies include:
Affiliate marketing: You can promote products or services relevant in the art and creative spaces. Anything from art supplies and materials to museum tickets and technical tools. Then, you earn a commission when readers make purchases through your affiliate links.
Google AdSense: Display ads on your blog to earn money when visitors interact with them. While not a primary income source, it contributes to overall revenue.
Premium subscription content or online courses: Another option is to offer exclusive art resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on basic art principles, hosting online courses and monetizing guides on art trends and best practices based on your own experience and business.
How to start an art blog FAQ
Is it worth starting an art blog?
Whether starting an art blog is worth it depends on your passion for art and writing. While challenges exist with any type of blog, it can be a rewarding experience if you're enthusiastic about sharing your love for creativity and art.