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Bring your inspiration to life with a Wix website →   The real estate brokerage industry has grown about 6.4% per year over the past five years , making it an exciting time to build your business. In this article, we’ll share the best real estate agent websites built by Wix users, as well as some tips for creating your own- including how to write a bio to include. By browsing these designs, you’ll be able to draw inspiration from your favorites and get started with your real estate business right away. As a real estate agent, there are several ways to spread the word about your business: handing out business cards, creating social media pages and even sponsoring local events. Perhaps the most critical strategy, though, is to create a website  dedicated to your brand. Read Also: How to start a business , How to plan a website While marketing was once a combination of local print ads, flyers and old school mailers, it has shifted toward being a predominantly online practice, utilizing things like RSS feeds . These days, establishing your digital presence with a striking website - complete with customer testimonials, informative content and a full description of your services - is the most effective way to draw new clients to your business (if you're still not sure, check out does my business need a website ). Get your properties online fast with a professional real estate website . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best real estate agent websites Top real estate websites help clients browse listings, trust your brand and find the right property fast. The best websites  combine simple navigation, high-quality visuals and clear trust signals while giving users tools to search, filter and connect. According to top real estate designers, sites with client testimonials , fast loading speed and mobile-friendly design get higher engagement and more inquiries. Focus on these key features to create a site that stands out, builds credibility and drives results. Feature Why it matters User-friendly navigation Visitors can browse listings and pages without getting lost High-quality images and videos Shows properties clearly and builds trust Clear contact and call to actions Makes it easy for clients to reach out Property search and filters Helps users find what they want quickly Client testimonials and reviews Adds social proof and credibility 17 best real estate agent websites Discover 17 of the best real estate agent websites that combine stunning design, strong branding and user-friendly features. These top sites showcase how agents connect with clients, highlight listings and create memorable online experiences that turn visitors into loyal customers. Schraner Realty Maddalone Real Estate Next Door Alliance Anne Mahon Adventure Realty Idaho House & Co. Liza Fox Carlile Group Bonita Vickrey Realtor Laurie Wotus Say Yes with Jess Living Tahoe The Pinnacle The Melner Group Rodriguez Homes Bellis Realty Group Glennis Sells Homes 01. Schraner Realty Schraner Realty  is a standout real estate agent website  that blends personal branding with professional design. The homepage introduces Nathan and Jamie, highlighting their Idaho roots and local expertise, which instantly builds trust with potential clients. Clear navigation directs visitors to services, community pages, and relocation guides, making it easy to explore their offerings. Personal stories and client testimonials add warmth and authenticity, showing their approachable personality and dedication. This real estate agent website demonstrates how combining local knowledge, helpful resources, and a friendly brand can create an engaging online experience. Love what you see? Create your own real estate website using this same template. Template name:   Construction company website template 02. Maddalone Real Estate Startin g with their real estate slogan  “Rooted in Experience. Inspired by Home.” Maddalone Real Estate  is a strong real estate agent website example that clearly communicates their expertise and appr oachability. Their clean design, spacious layout and intuitive navigation make it easy for visitors to explore listings and learn about their home purchase assistance option. A photo of Matt and Fonda Maddalone is featured on the homepage giving a personal touch and building trust with potential clients. The site also includes detailed team bios and client testimonials that underline their experience and commitment. This real estate agent website blends transparency, friendly branding and practical resources to create a welcoming and trustworthy experience for potential buyers and sellers. Love what you see? Create your own real estate website using this same template. Template nam e:   Start from scratch website template 03. Next Door Alliance Real estate and property management company Next Door Alliance has a sleek, urban feel. Their blue color palette not only matches the large photograph of skyscrapers on their homepage, but also gives the brand a sense of reliability and trust. Visitors can easily contact them by going directly to the form at the bottom of the homepage, or by clicking the Request a Quote button found in various places on the site. Love what you see? Create your own real estate website using this same template. Template name:   Law firm website template 04. Anne Mahon Massachusetts-based real estate agent Anne Mahon  has a welcoming website that speaks for itself. The homepage opens with a large photograph of a shiny home interior, which instantly catches the visitor’s eye. Directly beneath the image, she introduces herself with a short bio that highlights her achievements and emphasizes her passion for customer service. She also includes a search bar  at the bottom of her homepage, making it easy for site visitors to search for homes based on categories such as neighborhood, number of bedrooms and price range. Love what you see? Create your own real estate website using this same template. Template name:   Bar website template 05. Adventure Realty Idaho T he  Adventure Realty Idaho  website stands out with its well-organized navigation that makes exploring the site straightforward. Visitors can easily find what they need with dedicated menus for Buying and Selling, allowing them to jump right to local information or start their property journey. The Contact section is always just a click away and links for subscribing help users stay connected. This thoughtful menu structure keeps everything within reach, making the experience feel simple and supportive from the very first visit. For extra peace of mind, the site’s  FAQ page  is a handy resource for quick answers to common questions. Love what you see? Create your own real estate website using this same template. Template name:   Coming soon landing page website template 06. House & Co. Kim & Javen’s House & Co.  showcases their local expertise and client-first approach. This real estate agent website example features a clean hero fold, simple menu items for Buyers, Sellers and Testimonials that makes browsing easy. Personal bios, neighborhood highlights like wineries and hikes, and visible contact info put the team and community front and center, while client quotes build trust. The site is a great example for agents who want a friendly, approachable website that shows local knowledge and makes it easy for visitors to get started. Love what you see? Create your own real estate website using this same template. Template name:   Doctor website template 07. Liza Fox Liza Fox  is a standout real estate agent website example that blends professionalism with personal warmth. The homepage is clean with a crisp logo, soft color palette and a bold headline about helping clients buy homes on land in the Tacoma, WA area. On her about page she shares how her previous experience as a social worker inspires her empathetic service-oriented approach. She also offers a “Step by Step Seller Guide” showing serious commitment to educating her clients and making the process smoother. The contact page is clearly laid out making it easy for visitors to reach out and connect. Love what you see? Create your own real estate website using this same template. Template name:   Architecture firm website template 08. Carlile Group Carlile Group  is a stro ng real estate agent website example built around trust, education and experience. The homepage greets you with a warm mission‑driven message and a call to “Schedule a Goals Call,” setting a supportive, client‑focused tone. Her about page dives into her journey as a native of Placer County and her broker‑owner role, showing deep local roots and long‑term commitment. The site also features free buyer and seller guides you can download and a clear “Buy” and “Sell” section, showing she cares about educating her clients. With a clean layout, soft fonts and genuine testimonials, this real estate agent website empowers visitors by giving them both expertise and heart. Love what you see? Create your own real estate website using this same template. Template na me:   Talent recruitment agency (corporate) website template 09. Bonita Vickrey Realtor Bonita Vickrey Realtor  is a clean and simple real estate agent website built for trust and clarity. The site features a soft color palette, a welcoming hero image and straightforward navigation that guides visitors toward her contact form. With over 8 years of experience in real estate, she positions herself as a seasoned local expert focused on client care. Testimonials and a clear call to action make the homepage feel personal and credible. This site shows how an agent can communicate expertise, warmth and professionalism all in one space. Love what you see? Create your own real estate website using this same template. Template name:   Real estate agent (clean) website template 10. Laurie Wotus Laurie Wotus has designed an informative, comprehensive real estate agent website that provides clients with everything they need to get started. Her homepage boasts a unique design: a large, slow-motion video of a happy couple in their new home plays on repeat, and it’s overlaid with a headshot of Laurie. Written across the video are also the three main values that inform her work: integrity, honesty, and community. As part of her strong commitment to customer service, she includes a live chat in the bottom right corner of her site. Love what you see? Create your own real estate website using this same template. Template name:   Real estate firm website template 11. Say Yes with Jess Say Yes with Jess  is a warm and confident real estate agent website led by Jessica Corbett, who brands herself as “Mrs. Real Estate DMV” and serves Maryland, D.C. and Virginia. The site’s design features a welcoming hero image, soft but energetic color palette, and a clear menu with key pages like Homebuying Guide and Homeselling Guide. Jessica’s personal story — how she and her husband started with just $600 — is front and centre, which adds a deeply relatable, authentic touch. Her free homebuying and homeselling guides are easy to access and clearly laid out, showing she’s committed to educating clients. The testimonials, professional headshots and friendly tone make this real estate website feel both expert and accessible. Love what you see? Create your own real estate website using this same template. Template name:   Real estate broker (clean) website template 12. Living Tahoe Tanya Soule’s real estate agen t website, Living Tahoe , is professional, informative and easy to navigate. The homepage features a prominent search bar that lets visitors quickly browse available listings while her market reports give a clear snapshot of current conditions and property trends. The site also offers helpful resources including a sign-up form for personalized home matches and guides to local attractions. With its clean layout, user-friendly tools and local expertise, this website makes it simple for buyers and sellers to get the information they need and feel confident in their decisions. Love what you see? Create your own real estate website using this same template. Template name:   Real estate firm website template 13. The Pinnacle With its sleek, modern design, this real estate website evokes luxurious, contemporary living. The Pinnacle  benefits from straightforward and intuitive website navigation, with different pages that describe each of the apartment building’s areas. A separate page, titled “Location,” expands on the city and local attractions, showcasing the neighborhood at its best and encouraging people to move there. Love what you see? Create your own real estate website using this same template. Template name:   Business consultant website template 14. The Melner Group The Melner Group  is a family‑driven real estate business based in Bend, Oregon, led by brokers Beth and Rick Melner. Their website opens with the headline “What Does Home Mean to You?” clearly highlighting its hero section, which is designed to engage visitors and create a welcoming, personal connection. The about page shares their story which highlights their balance of experience and personal values. The site also features client testimonials prominently lower down, which reinforces trust and showcases their track record. With a professional layout, modern fonts and a focus on family and community, this real estate agent website shows how authenticity and competence can build real connection. Love what you see? Create your own real estate website using this same template. Template name:   Home remodeling company website template 15. Rodriguez Homes Rodriguez Homes  offers a standout real estate website example for agents working in West Michigan and the Lakeshore. The homepage opens with their bold claim of being in the “Top 1% of 3,500+ agents” and a clear hero image of the team, making credibility front and center. Site sections like Buying, Selling, Luxury and Community Links are easy to access and styled with a consistent black‑and‑white palette that feels modern and confident. Free home valuations, detailed team bios, and pages on new construction and luxury listings show depth and specialization. The testimonials and stats about “$27 M closed in 2022” give readers concrete proof of success—this site teaches how to combine proof points, clear navigation and local focus into a high‑quality real estate agent website. Love what you see? Create your own real estate website using this same template. Template name:   Webinar landing page website template 16. Bellis Realty Group Bellis Realty Group  is the Portland‑area boutique real estate firm led by Jazzmin Reece, and her website mixes high trust with a warm, personal touch. The homepage clearly states her mission to help with buying, selling, relocating or investing and a “Get Ready to Chat” call‑to‑action feels encouraging and confident. The site design uses clean lines, soft typography and a balanced color palette that feels both professional and friendly. Client testimonials show real-world results and the detailed “How I Serve My Clients” section with visible contact options makes it easy for visitors to connect. This website inspires confidence, highlights local commitment and gives users a clear path to engage. Love what you see? Create your own real estate website using this same template. Template name:   Wedding photographer website template 17. Glennis Sells Homes Glennis Sells Homes  highlights Glennis Dawson’s 19+ years of real estate experience with a clean, inviting website designed for clarity and ease of use. The homepage immediately introduces her approachable personality with a friendly welcome message while the simple navigation guides visitors to listings, testimonials and resources without feeling overwhelming. Client reviews and success stories are easy to find, showing real results and building trust. The combination of clear design, relatable content and easy contact options makes this site a strong real estate agent website example that feels both professional and human. Love what you see? Create your own real estate website using this same template. Template name:   Business consulting company website template What is a real estate website? A real estate website is an online platform that serves as a marketplace or marketing tool for property agents. These websites allow real estate agents, brokers and even property owners to list properties for sale or rent. Then, potential buyers or renters can browse through these listings based on different search parameters such as location, price, size, amenities and more. Real estate websites are designed to provide comprehensive information about each listed property. This can include images, floor plans, descriptions, location details and in many cases, virtual tours. They also include contact information for the listing agent or owner and often have a booking feature for users to schedule viewings. Some real estate websites are also informational, providing buyers, sellers and renters with tips and advice on buying, selling and renting properties, understanding real estate trends and navigating the real estate market. Successful real estate websites focus strongly on user experience, making property search as effortless and efficient as possible. They also strive to provide accurate and comprehensive property details along with high-quality photos or videos. Examples of real estate websites include Zillow, Realtor.com and Redfin in the United States, Rightmove in the United Kingdom and MagicBricks in India. How to create a real estate website and design tips If you’re feeling inspired by these real estate agent websites, you can create your own website using these professionally designed real estate website templates . Note that these templates are completely free and can be easily customized to fit your business’s unique needs. Choose the right brand identity : As you build a real estate website , consider the impression you want to make on your audience. Do you want to be cheerful and exciting? Serious and professional? Whichever you choose, design a logo and select a color scheme in a way that reflects your business’s personality. Using a Real Estate Logo Maker can help you accomplish that. Introduce yourself: Include a professional bio on your homepage or About Us page to emphasize your achievements and experience. If you work with a team, you should introduce each team member and provide their respective contact details. Use this space to go beyond listing your qualifications—tell your story and connect with your audience. Share what inspired you to pursue real estate, what motivates you in your work and the values you bring to your clients. Personal touches, like a passion for interior design or a dedication to supporting local communities, can help you stand out and feel relatable. Make yourself easy to contact: Once you grab the attention of interested clients, they’ll need a way to contact you. Be sure to include your business email and phone number on a prominent place on your website, such next to your bio in or in the website footer. You can also add a contact form to the bottom of your homepage or a dedicated Contact Us page. Include a mission statement: Tell your audience not only what you do, but also why you do it. This helps you resonate emotionally with potential clients. You can address this on your About page, in your bio, or within a designated section of your homepage. Offer customer testimonials: Happy customers are often your biggest advocates. Ask past clients to provide a recommendation that you can include on your site. Choose testimonials that illustrate not just the results but also the experience of working with you. Personal quotes that reflect your availability, communication style or care for your clients give that extra human touch visitors are looking for. Use stunning visuals: In addition to learning about your business, your site visitors will also want to know what their new home might look like. Make sure to incorporate large scale images on your homepage, as well as image galleries to show homes for rent and for sale. You can also add a video to your site to talk about your services or provide virtual home tours. For Kindling Home founder Mackenzie Precht, professionaly shot photos were a must for her site: “For real estate businesses, particularly short-term rentals, you invest so much time in purchasing, designing and furnishing the property. You should put the same investment in your website’s photography." Get in touch with live chat: Finally, take your real estate agent website to the next level by adding a live chat widget that lets you respond to customers right away. This extra bit of customer service may be exactly what you need to convert first-time visitors into loyal clients. For more inspiration, check out this curated list of best business websites . How do I make my real estate website design really stand out? Making a real estate website stand out in what can be a crowded and competitive market, can be challenging — and it takes a mix of design and functionality. Often however it's more a case of getting the design basics right, rather than opting for something totally way out there or unique. Yes, you want your brand and service to stand out but property seekers also need to understand that you're reliable and that they can find properties easily on your site. Here are some of the top things you need to get right on your site if you want your real estate website to stand out: Intuitive navigation : Especially on a property site, searchers must be able to filter and find what they are looking for. Clean design: That doesn't interfere with the functionality of your site, which is its purpose. High quality images: To showoff your properties to their best. Mobile-friendly: Users want to search for properties on the go and from different devices, a site that works well no matter where people are looking from is important. Detailed property listings : The more detailed and transparent the better. This is after all why people are on your real estate website. Extra tools: Sometimes offering additional tools or services related to renting or buying a property can help your site and in turn, your brand stand out. Tools such as mortgage calculators can be helpful to include. Start a real estate blog : A blog can be a great way to build a community, generate traffic to your site and build your brand as a property agent. Blogs can be used to showcase your experience and exp professional bio ertise in the industry. Use your blog to share valuable educational content, such as guides for first-time homebuyers, tips on preparing a house for sale or insights into current real estate market trends. By addressing common questions or concerns, you position yourself as an expert clients can trust. The more helpful and consistent your content, the more your visitors will see you as their go-to real estate resource. Expert tip from Sharon Hafuta, SEO blog editor at Wix: "Blogging without SEO is like writing in a journal no one will read. Optimizing your content makes sure your message reaches the right audience and drives organic traffic that can make a real impact." Best real estate agent websites FAQ What is the best website builder for real estate agents? Wix is a great choice for real estate agents who want a professional, impactful website. Choose from customizable templates designed for realtors to easily showcase property listings and connect with clients. Built-in SEO tools, mobile optimization and an intuitive editor help you attract visitors and stand out in the market. Manage appointments, add virtual tours and scale your site as your business grows—all with advanced features that make your job easier. Do realtors really need a website? Yes. A website is a powerful tool for realtors to stand out in a competitive market. It showcases your property listings, builds your credibility and helps potential clients find you online. A well-designed site lets visitors explore your services, learn more about you and connect directly.

Ready to showcase your best work? Start building your portfolio → Building a copywriting portfolio is the first and most important step to turning your writing skills into a business. In this guide, you’ll learn exactly how to create a professional copywriting portfolio that showcases your talent and brings you clients. Even if you’re starting from scratch, this step-by-step process will help you choose your best work, design a portfolio website and write persuasive descriptions that demonstrate your value as a copywriter. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: How to make a copywriting portfolio Short on time? Here’s what you’ll find in this guide: Step Summary 1. Choose your best copywriting samples Select 3–5 diverse pieces that show your range and skill. 2. Write project descriptions Explain each project’s goal, audience, and results. 3. Design your online portfolio Use a clean, professional template 4. Add testimonials or metrics Showcase credibility and measurable impact. 5. Optimize for SEO and sharing Make your site discoverable and easy to share. How to make a copywriting portfolio in 5 steps Creating a copywriting portfolio doesn’t have to be overwhelming or difficult. Follow these five clear steps to go from blank page to a professional website that gets you noticed. Choose your best copywriting samples Write project descriptions that sell Design your online copywriting portfolio Add testimonials and case studies Optimize and promote your portfolio 01. Choose your best copywriting samples Start by selecting your strongest work, the work that you want to make the focus of your copywriting portfolio. We suggest using a mix of long-form articles, ad copy, website copy and email campaigns to demonstrate your versatility. Remember quality trumps quantity—three polished samples are better than ten average ones. If you don’t have client work yet, create mock projects to show your skill and creativity. Learn more about how to create a writing portfolio of your own. 02. Write project descriptions that sell your work Each portfolio piece should include a short paragraph describing the goal, your approach and the results. For example, highlight how your landing page copy increased conversions or how your product descriptions improved engagement. Keep descriptions concise and results-driven as this helps clients see your value immediately and mirrors some of the best writing portfolio examples out there. 03. Design your online copywriting portfolio First you'll want to choose a portfolio maker. With a portfolio builder you can choose to create a website for free, or opt for a paid plan. There are many benefits to making your copywriting portfolio builder, here are some of them: Robust website infrastructure: many of the best portfolio builders include a domain name , web hosting, enterprise-grade security and other crucial features as a given when you create a portfolio with them. This means all you have to focus on is presenting your work in the best way possible. Drag and drop editing tools : these make it easy to customize your copywriting portfolio, upload your writing samples and other important portfolio features, like a contact form and information. Portfolio templates: with over 2000+ website templates to choose from, Wix makes it easy to build a copywriting portfolio from scratch without design or coding experience. All Wix portfolio templates can be customized, so you're able to make it unique to your writing style and professional brand. When it comes to designing your copywriting portfolio websites , its important to design with a clear layout, site navigation and important pages — homepage, work samples, testimonials and contact form. Get inspired by these sample portfolio websites . 04. Add testimonials and case studies to your copywriting portfolio It's important to ask past clients for short testimonials that highlight your professionalism and results to include with your work samples. If you’re new to copywriting you can include mock client feedback or performance data from personal projects. Case studies with before-and-after results are especially effective for showing the ROI of your copy. 05. Optimize and promote your copywriting portfolio Once your site is live, you optimize it for SEO by using Wix's in-built SEO tools. You can also decide to add social share buttons, post your work on LinkedIn and include a link in your email signature. Its important to find ways to promote your portfolio, in order to attract potential clients to it. 01. Jed Donahue Jed Donahue’s  website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect. Learn more: Why do I need a portfolio? How much does a portfolio website cost? 02. Sam Carlson Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing. Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to create a UGC portfolio How to make a voice acting portfolio How to write a cover letter for a portfolio How to make a copywriting portfolio FAQ Do I need real clients to create a copywriting portfolio? No, you can build a strong portfolio using mock projects, personal blog posts, or rewritten examples of real ads (with credit). The goal is to demonstrate your skills, not client history. What should I include in my copywriting portfolio? Show 3–5 samples, short project descriptions, testimonials and a brief bio. Always include a clear CTA to contact or hire you.

Investing your money in online ads poses its own new challenges, as you’ll be dealing with many different types of ads and platforms. With this in mind, we’ve compiled a thorough and in-depth guide to the different ad types and formats out there to help you build a solid online advertising strategy and spend your budget wisely. Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy, while building some great advertisement examples at the same time. Benefits of online advertising As today’s leading medium for marketing you owe it to your online business to be online. While mass marketing like radio spots and printed media can make a difference to your business’ success, it won’t enable you to create a personal relationship with your potential consumers from around the world like online advertising can. Not only will you be able to reach out to your target audience on a global scale and enable millions of consumers to reach your business, online advertising is also incredibly convenient and accessible. You can easily track sales items online, send notifications, develop a targeted audience engagement strategy and plan ad campaigns accordingly with just a few clicks. Plus, you’ll have access to a wide array of analytics tools so you know exactly which campaigns, marketing strategies and keywords are working for your business and which are not. And if that wasn’t enough of an incentive for you to delve as deep as you can into internet advertising, one of online advertising’s top advantages is its cost-effectiveness and low operating cost. Unlike old-school methods where you have to spend a fortune to promote your products and services, online ads are inexpensive with certain sites enabling you to promote your website for free. Not to mention, you’ll be helping the environment by reducing paper, printing, and postage usage. Types of online advertising Whether you’re a seasoned paid specialist or are new to the online advertising game and have only heard of Image Ads, Video Ads and Carousel Ads, there are so many types of online ads available, it’s easy to get lost. Most online advertising ads run today run according to programmatic advertising. This is essentially the use of technology to automate the targeting and running of online ads. It involves using software to target specific audiences, often in real-time. It's what makes online advertising so efficient and impactful. In order to choose the best ad format for your campaign’s purposes and goals, ensure your ad is engaging a improve your return on Investment (ROI), you’ll need to familiarize yourself with these four main types of online advertising: Social media ads Paid search ads Native advertising Display advertising Social media ads With more than half of the people on earth using social platforms, you simply can’t ignore social media advertising. In fact, social media ad spend has already surpassed printed ads and ranks as the third-largest advertising channel , behind TV and paid search. Promoting your business via social media you’ll be able to reach and target specific audiences across the different channels, drive leads and sales, and leverage a variety of ad formats so that they best serve your marketing goals. Note: One way you can promote your business is by using a link in bio tool such as Hopp by Wix to direct users towards your website and specific social channels via one designated URL. When choosing the best social media ad format, ask yourself who your target audience is and which platforms they use, as well as the characteristics of the action you’re trying to promote. Knowing the different features and advantages each social ad strategy can offer you will help you figure out where to invest your money for better results. Facebook With over 2.7 billion monthly active Facebook users and more than 90 million small businesses using the platform’s free business tools, reaching your relevant public has never been easier. Using Facebook’s ad targeting tools you can reach out to three types of audiences: Core audiences: this tool enables you to define an audience based on their age, interests and geography. Custom audiences: helps you get back in touch with users who have previously engaged with your business. Lookalike audiences: enables you to reach new people whose interests are similar to those of your best customers. There are several ways to advertise using Facebook, with the most commonly used ones being image, video, story and lead ads: Image ads are great for driving traffic to your website and improving your internet advertising by sharing collections of images. Video ads are super popular as they are both visually captivating and are perfect for showcasing your product and brand. Story ads are an interactive solution that enables you to combine between photo and short-form video content. Lead ads allow you to capture lead information, whether for newsletter subscribers, event registrations, or follow-up services without directing users out of the Facebook platform. To learn more about how to make the most of each of these formats, read through our guide on the best practices to creating successful Facebook ads . Instagram Instagram is the social channel with the second-highest ROI among marketers, and is particularly relevant for those targeting audience ranges between the ages of 18 and 34. You can advertise on Instagram through your professional business account, create ads for your Facebook Page and promote them on either or both channels, or create custom campaigns in the Facebook Ads Manager targeted specifically at your Instagram audience. Similarly to Facebook, Instagram ad types include image ads, video ads, story ads and lead ads. However, the most innovative ad types on Instagram at the moment are Ads in Explore and Shopping Post ads: Explore is a discovery surface for users searching for new content and exploring their interests helping marketers reach a new audience. Shopping Post ads include a product tag and allow you to maximize the reach of your products by boosting shoppable posts or creating the ad from scratch in Ads Manager for more creative flexibility. Twitter There are over 187 million global daily active users on Twitter, with stats showing that 77% of Twitter users appreciate a brand more when it responds to their tweet. While digital advertising is less common on Twitter since organic reach is still a major indicator of a brand’s performance on the network, ads can still help you reach your business’ goals, particularly if your target audience ranges between the ages of 35-65. Many B2B companies and e-commerce brands have found success creating Twitter ads through influencer marketing campaigns. Rest assured knowing that the potential to monetize your efforts on the social network will likely pay off, as stats have shown that 40% of users made a purchase based on a sponsored tweet. You can target a specific audience on Twitter and then leverage your advertising strategy across Pinterest and Instagram as well, or turn to Conversational Ads - which are tweets with CTA buttons promoting specific hashtags. This type of ad can help you fuel word-of-mouth promotion of an upcoming event or product launch, however, you’ll have to request access to this ad format by filing a support ticket on Twitter. For more tips, check out our full guide on how to use Twitter. LinkedIn LinkedIn is the second-most popular social media platform among B2B marketers, ranking only behind Facebook, and it’s definitely the place to be if you want to promote your business. Its one-of-a-kind targeting capabilities allow you to target users by criteria the other platforms simply don't offer: including unique demographics, job title, job function, and industry. LinkedIn’s Message Ads enable you to send direct, one-on-one messages to your audience so you can share an event registration, promote a free product trial and more. Message ads will help you drive more website traffic and generate more leads with interactive features like Lead Gen Forms, which help you reach a very specific audience, and automated calls-to-action. YouTube As the fourth most-used social media platform by marketers , YouTube ads help you reach potential customers and have them take action when they watch or search for videos on the platform. Unlike other types of social media advertising, on YouTube you’ll only have to pay when users show interest in your ad. Ads on the platform appear before and during videos or as stand-alone promoted videos displayed after a search is performed. You can choose to advertise on YouTube using different types of ad formats, as well as targeting specific demographics and interests. Pinterest With a strong focus on visuals, Pinterest boosts over 442 million monthly active users, the majority of which are female. The platform’s ads are pieces of content pinned by marketers and brands that have a dollar sign added to their description. Marketers can then link pinned items to their official pages to drive traffic. With stats showing that businesses can reach more than 169 million people on Pinterest and that shopping is a top priority for 48% of the platform’s users , this is definitely a site to consider on your online advertising strategy. Paid search ads Paid search ads, also referred to as search engine marketing or SEM , help businesses reach people searching online for specific queries on search engines. This type of advertising works on a pay-per-click advertising model, meaning until someone clicks on your advertisement, you don't pay. While organic results on search engines and other free ways to promote your website could in fact help your business grow, they don’t have the same effect paid search ads have. In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads. Furthermore, advertising on search engines protects your brand from competitors setting out to buy your branded terms. The most popular platforms for paid search ads are Google, Bing and Yahoo. Google is obviously the most used search engine with a whopping 3.5 billion daily search queries, and with stats showing that over 70% of the total searches worldwide are performed on Google. You can’t, however, afford to ignore its competitors. In order to know where you should invest your money, check your brand’s keywords on Yahoo and Bing in order to verify whether they are actually making a substantial amount of traffic to your site or not. Once you’ve mastered one of the three search engine platforms advertising techniques, advertising with the other two will be straightforward and a lot easier. Check out our guide on how to advertise on Google so you can start building your online advertising strategy on search engines. Native advertising Native advertising matches and functions naturally in the media format in which they appear. The key to native ads is that they are non-disruptive and could in fact go unnoticed by readers. With that being said, studies have shown that even though readers may not even realize they are consuming a paid advertisement, 31% are still more likely to buy from a brand after viewing their native ad . There are different types of native ads: “In Feed" ads that appear in the social network feed, search and promoted listings that appear at the top of your Google search results or in the sidebar, and content recommendations that appear after you’ve finished reading an article online. This type of internet ads expose your products and services to huge amounts of potential consumers and create a close relationship between publishers and brands. Consumers look at native ads 53% more than display ads , which means that even though your ad may not look promotional, it’s getting the job done. Display advertising Display ads are usually text, image or video-based and are meant to encourage a click-through from the user in order for him or her to take a specific action, such as get to the following page, make a purchase, etc. Most of them are promoted on a cost-per-click (CPC) basis, meaning that every time the user on a search engine clicks the ad, the advertiser gets charged an amount based on their overall bidding strategy. There is no wonder then that display ads are notorious in the advertising world, having tricked users into clicking misleading ads. However, in the right platforms they can be used to leverage data in order to display your ads to the targeted audience you’re looking to reach. Google display ads Using the Google Display Network (GDN), advertisers can design visually appealing ads and place them on millions of websites and apps (including YouTube and Gmail) straight from their Google Ads account. The platform enables you to target your specific audience through demographic and geo-targeting as well as your targeted audience’s specific interests. If you prefer, Google Ads will take care of the bidding process and will even figure out who your ideal audience is by using its automated targeting and bidding features. Clicks, impressions, conversions and Google Analytics can all be tracked from Google Ads, so you can see just how effective your ads really are. Facebook’s audience network Facebook's Audience Network uses the same targeting data from the Facebook platform in order to help you place native ads, banner ads , full-screen ads, in-stream ads, and rewarded video ads on the network’s websites and apps. This helps you monetize with high-value, boost your revenue and give every ad impression the opportunity for maximum earning potential with real-time bidding. How to measure the success of online advertising Key to understanding and increasing the impact of online advertising is knowing which metrics to set as KPIs and track, in order to understand the success of your online advertising campaigns. There are many metrics to track, and some are more relevant for some types of campaigns than others. But some of the main include: Conversion Rates: this is the percentage of users who take a desired action after seeing an advertisement. Often this is the most tracked metric for advertising campaigns and the real measure of how successful it was. Click-Through Rates (CTR): CTR measures the number of clicks on an advertisement divided by the number of times it was displayed. A high CTR indicates that the advertisement was engaging and relevant to the target audience. It would also demonstrate that an ad is reaching the right audience, with the right content. A low CTR would need to be investigated and the campaign or assets optimized to raise it. Cost per Action (CPA): CPA measures the cost of each desired action, such as a sale or sign-up, and is used to determine the return on investment (ROI) of an advertising campaign. This can be used to decide if it's worth continuing to run an ad or campaign based on how high or low the CPA is. Bounce Rates: Bounce rate measures the number of visitors who leave a website immediately after arriving. A high bounce rate can indicate that the advertisement wasn't relevant or effective in capturing the user's attention. A low bounce rate would suggest the opposite. Monitoring bounce rate is important for understanding how to improve the optimization of ad landing pages and resources. Return on Ad Spend (ROAS): ROAS calculates the return generated from an advertising campaign, divided by the amount spent on advertising. It's a useful metric for determining the overall effectiveness of an advertising campaign. Lifetime Value (LTV): LTV measures the value of a customer over the lifetime of their relationship with a business. This metric helps determine the long-term impact of an advertising campaign on customer acquisition and retention. It's a long term metric and must be treated as such. Engagement Metrics : Engagement metrics, such as likes, comments, and shares, can provide insight into the effectiveness of social media advertising and help measure the reach and impact of an online advertising campaign. They help advertisers understand what type of ads and what type of content resonates with their target audience and can be used to plan future campaigns. Referral Traffic : An increase in referral traffic to a website can indicate that the advertisement was successful in driving traffic and generating interest. Referral traffic can also be a way to track and measure brand awareness. Sales Metrics: Sales metrics, such as revenue and units sold, provide a direct measurement of the impact of advertising efforts on a business's bottom line. This may be less easy to track if you offer services or something less tangent than an actual product, but understanding the number of subscriptions an ad bought can also be considered a sales metric. There are also a number of micro ad relevant metrics to track specific ads, depending on their type and goal. These include, cost per mille, cost per engagement, cost per cost per lead, cost per view, cost per install to name just a few. Potential concerns around online advertising While there is no doubt that online advertising is impactful. However there are a number of considerations to consider when deciding how to run an online advertising strategy: Privacy : Online advertising often collects personal data to target advertisements, which can raise privacy concerns around how that data is shared and used. It also puts it at risk of being leaked from a cyberattack or similar. Misleading Ads: There have been instances where advertisements are misleading or make false claims, which can lead to customers losing not only trust in a specific product or brand but in online advertising in general. Ad Fraud : Ad fraud involves the use of bots or fake traffic to artificially inflate ad metrics, causing advertisers to focus on specific ads and assets that seem to be helping them meet KPIs, when the opposite is true. This leads to resources and ultimately money being wasted. Ad Fatigue : Over-saturation of online ads can lead to ad fatigue, where users become desensitized to advertising and ignore it. This can then potentially make future ads less effective, or makes it harder to capture the attention of ad weary online users. Ad Blocking : The use of ad-blockers has become increasingly popular, making it difficult for advertisers to reach their target audience. These can be installed as extensions on a computer or browser and allow users to block ads on web pages. Ad Discrimination : Online advertisements can be discriminatory, excluding certain groups based on factors such as age, race, and gender. Online advertising FAQ What are the main types of online advertising? The main types are, paid search ads, social media ads, native advertising and display advertising. What are the pros of using online advertising? You can reach a targeted audience efficiently. Paid advertising allows you to set targeting criteria, such as audience location and behavior. This allows you to narrow down your audience in line with your target market. It's generally more cost effective than traditional marketing, such as outdoor or TV. Online marketing is easy to track, and draw insights from, including how well you're meeting set metrics and KPIs. Online ads can also be changed fast, in order to respond to data and insights from previous campaigns. What are some of the downsides of online advertising? Online advertising can be competitive, and expensive - depending on the niche, industry and audience you're targeting. You'll also have to deal with potential ad fatigue, in a world where online audiences are often bombarded with ads and choose not to interact with them. Standing out in competitive spaces online can be tough.

There was a time when type on the web was “supposed” to use a sans serif. Then the awareness of web fonts emerged, to ensure your design loaded quickly and efficiently. But the rules of internet typography have changed since the early days. Now, website typefaces are anything but boring and there’s no reason to stick to a safe sans serif unless it serves your purpose. When it comes to making a website the new rules for website typography may not be what you think. Learn how to build a website  effortlessly with this step-by-step guide. 7 web typography rules Types of font to use Font size and scale Readability and accessibility Usability Space and contrast Line lengths matter Break up text 01. Types of fonts to use in web typography The first rule of modern internet typography is that there’s no right and wrong style of typeface. Yes, there was a time when it was recommended to use sans serif choices for web design and app design. There were a few reasons for this, mostly rooted in readability in relation to screen resolution. Early screens didn’t have the sharp, high-quality displays that are standard for pretty much every desktop, tablet, and mobile device. Because of the simplicity of sans serif fonts, they were more legible on low-resolution devices and easier to render accurately. That’s not really a concern for most designers anymore. So, play around with other typography styles. Mix and match serifs, sans serifs, and even handwritten fonts or experimental typefaces. There are a lot of myths as well about what kinds of fonts to use, regardless of style, when deciding how to design a website . The most common categories of fonts include: Web fonts : These types of fonts are automatically downloaded by the browser as soon as someone visits the web page. This means that any (and every) browser renders them in the exact same way. Web fonts are a CSS feature and have wide-ranging compatibility. The most common web font providers are Google Fonts and Adobe Fonts (formerly Typekit). Web fonts are important if you want things to look a specific way for all users all the time on any device or browser. System fonts: These typefaces use the fonts installed on your computer to render typography on websites. It’s still a fairly widespread practice, but unlike web fonts, the resulting design will end up looking different for different users and devices. Variable fonts: The newest method for website font delivery is through variable fonts, an OpenType font specification that enables many different variations of a typeface to be incorporated into a single file, rather than having a separate font file for every width, weight, or style. This makes it possible to animate fonts, making them move fluidly between the various widths, weights and styles. There’s no right or wrong type of font to use here. They each have pros and cons that you should align with your website design needs and goals. That being said, a lot of developers are incorporating variable fonts into redesigns and builds. It can really provide nice flexibility that allows you to use the typefaces you want in an efficient way. Learn more: What is web design? , The worst website font pairings 02. Font size and scale Traditionally, we measured typography in fixed-height measurements, such as points, x-height, and pixels. Throw that out the window! For internet fonts, you should use relative measurements to create a typography scale, so that everything maintains the same proportions regardless of size, browser, or device type. Measure in ems, or rems, and percents to compose a better scale for typography. Ems are your best bet if you think in pixels and have a hard time imagining any other way. Ems are based on the default font size in the viewer’s browser, and you can use proportions to scale font sizes up or down. Generally, 1 em is 16 pixels, based on a fixed measurement. Since that is a common body text size, that’s a good place to start with scaling type. If you want the body text to be roughly 18 px, do a little math: divide the size you want in pixels by the parent font size to find the measurement in ems (for example 18/16=1.125 em). Ems can be specified up to three decimal places for a fairly precise unit of measure. Designing for font size and scale using percentages is a lot like using ems. Start with a base font size. Typically, this is the body text since it is the most used across the design, making it a recommended starting point for a typographic scale. Then type sizes for different text elements are generated using a percent value based on the default font size (for example, if the default is 16, 150%=24). After you have established a unit of measure, then apply the math to create a visual scale for the project. Not only does this tool show a nice conversion between pixels and ems, but it also applies several different scales, allowing you to change the preview font selection and base font size or create a custom scale altogether. The good thing about using percentages or ems is that these units of measure can provide an accessibility advantage as well. Since text sizes are based on user preferences, users that use bigger text on screen (or smaller) will have the same user experience as someone who sticks to the default settings. Seeing as resizing works on mathematical calculations, not fixed sizes, it proportionally accounts for almost any user/browser setting in the same way. In other words, using a fixed measurement prevents the necessary adjustments from happening at the browser level. Plenty of users change their default setting or use zoom in-browser, and you definitely want your website to adapt accordingly. Good website typography is usable, readable and accessible. 03. Readability and accessibility Good website typography is usable, readable and accessible. To achieve this, employ visual hierarchy and CSS hierarchy. To ensure readability, connect your typographic scale to CSS custom properties. Each level of type should be assigned a job, such as body, header, subheader, quotes, and more. Use your scale of font sizes and assign them to the appropriate CSS functions. This might sound elementary, but ensuring the visual and technical aspects of typography match creates consistency for reading. This consistency, in turn, makes content easier to scan and digest because of visual patterns. So, by linking visual hierarchy and CSS hierarchy, you have better chances of creating content that humans (as well as search engines) can read with ease. Another important aspect to take into account in technical typography is choosing some of the best fonts for websites that are easy for readers of all abilities to understand. There are a few guidelines to consider for the primary font to ensure that you are designing accessible type elements: Use a base font that’s readable without assistance. This is usually 16 px or larger depending on the typeface. Select a typeface with a large, consistent x-height. Use headings and subheadings to establish hierarchy. Measure using a relative scale. Avoid images of text, because they can look grainy, can’t be read by search engines, and don't scale by device size. Check type styles against Web Content Accessibility Guidelines (WCAG 2.1). 04. Usability When it comes to typography, usability isn’t always the first thing that comes to mind. Usability is more commonly associated with design elements such as buttons, links, or images. But typography has to be usable, too. The number one thing you can do to ensure a usable type design is to pick–and stick to–a limited typography palette. A website should use one to three typeface families. For many websites, two typefaces is plenty. Select typefaces with distinct visual identities that are different from one another. While you want them to match–look for similar letter shapes or x-heights–the font differences should be easy to identify. You can choose fonts from different categories of typefaces (such as a serif and sans serif) or use weight, color, or size to create contrast. Dramatic font changes can make content easier to scan and digest. While you might think they are boring, popular and well-known typefaces can be the easiest for many people to read and absorb because their eyes are already comfortable with them. (It’s not a mistake to use Helvetica; there’s a reason it is so popular.) Colors also have an impact on usability. Some tend not to work for text. Avoid them, or use them sparingly: Light blue: People associate light blue text with a link. Red or green: These colors can present readability concerns for people with color blindness. Any color similar to the background: Gray on gray, for example, can be difficult to read. Multiple font colors: Too much decoration gets messy and hard to read in a hurry; if you are going to use a colored type element, stick to just one. The best web typographers also understand that using text elements as links can be a challenge on many devices. For users, tapping an inline text link can be a challenge on smaller screens and gets even more challenging with multiple links in the same section or paragraph. Whenever possible, avoid inline text links, opting for buttons instead. This provides a visual cue that a text element is a link and a usable function that helps eliminate user error. 05. Space and contrast If you weren’t already thinking about space and contrast, these are as much a part of good web typography as anything. Space and contract contribute to readability, accessibility, and visually stunning text. When it comes to space, the most important text spacing may be the amount of space between lines of text. Too much space and paragraphs or multi-deck headers don’t look like they go together, which can cause confusion and hinder reading. Too little space can cause strain on the eyes, making users turn away from blocks of copy because they are uncomfortable to read. Keep the following rules in mind: For most fonts, a good starting point for line height is 1.5 times the font size. For smaller, lighter, or narrow fonts, adding more space can increase readability. For oversized typefaces, think 80 px or higher, a little less space might be ideal. For fonts with long descenders, add line spacing. For all caps, text without descenders, or with short descenders, decrease line spacing. Increase the line height between different type hierarchies, such as between a header and body copy. Contrast is any text element that differentiates it from another design element. Good internet typography has plenty of contrast, so that the text is easy to see and read. This means that it: Is a different color than the background. Stands apart from other text elements. Has adequate space separating it from images, videos, or other design elements. Is appropriately sized to surrounding elements. 06. Line lengths matter Just as important as font selection and size, is creating text blocks that are designed for reading. The heftier the text elements, the more important this becomes. Consider these basic guidelines as a starting point to help determine sizing for the body text container elements: A comfortable line length on desktop devices is 45 to 80 characters wide (including spaces and punctuation). The ideal number is 66 characters per line for body text. Smaller screens should err on the side of shorter line lengths. One more line length consideration? Avoid hyphenation. It works in books and printed materials, but can make a mess online. If text block spacing is awkward without hyphenation, it is a sign that your lines are too long or too short for the font you have selected. 07. Break up text When it comes to reading on the web, text shouldn’t be designed to look like a novel. Good website typography incorporates font selection, style, and hierarchy, as well as how text blocks are broken up to facilitate reading. Use paragraphs, lists, block quotes, and varying elements to enable users to scan text. The easier it is for users to scan your web page and find information that is of interest to them, the more likely they are to stick around on your page. From an online marketing perspective, they’re also more likely to convert if they easily understand the page goal. Experiment with different text block variations and formats to determine what type of reading your audience prefers, and design more text elements in that format. Remember to create appropriate hierarchies for each different style, such as CSS specifications for bullet or numbered lists, quotes, FAQs, or other text elements.

At the start of every year, we see article after article telling us what the big web design trends are going to be for the next 365 days. And, for years now, augmented and virtual reality have held a pretty firm place on those lists. But how often do you actually use AR or VR in your website design projects ? And when was the last time you remember interacting with a website that used one of these immersive technologies? While AR and VR have mostly made a splash in the mobile app space until now, with apps like Pokémon GO and Google Lens, I do think there are many reasons why website designer should more seriously consider using these technologies in the years to come. So, today, I want to look at some of the challenges that might be holding designers and web creators back from adopting these trends as well as some examples to show you how effective they can be when learning how to make a website. Learn more: What is web design? and how to make a Wix website AR vs. VR: An introduction Before we look at why AR and VR are taking so long to catch on, let’s briefly review what these technologies can do and what the key differences are between them. Augmented reality , or AR, is a technology that enables us to place a device between ourselves and the real world before us. Only, when we look through the device, we have the ability to alter what we see. You’re probably most familiar with AR thanks to apps like Instagram where filters can be applied to alter your appearance. Or you may recall the Pokémon GO craze from the summer of 2016. Virtual reality , or VR, is a technology that enables us to interact with simulated experiences or objects. Unlike AR that works with our everyday devices, like smartphones and computers, VR traditionally required users to purchase dedicated VR headsets. However, both web and app developers are finding more and more ways to integrate these simulations — big and small — into their digital experiences, so headsets aren’t necessarily required anymore. Challenges to using AR and VR GlobalWebIndex recently conducted a study on AR and VR. There are a number of interesting findings that I think will help us understand why AR and VR haven’t really caught on on the web. Let’s start with awareness versus engagement . 90% of respondents were aware of virtual reality while only 65% were aware of augmented reality. That said, only 23% of those surveyed had engaged with VR or AR in the last month. So, despite consumers knowing what these technologies are (VR more so than AR), they’re not using them all that much. The lack of awareness of AR can be attributed to the low levels of engagement, but what about VR? According to the survey, it’s the perceived cost of VR devices that’s keeping consumers from engaging with these immersive experiences. Here’s the thing though: VR isn’t strictly dependent on viewers having a headset. VR websites are proof of that (which we’ll see below). So, again, it seems to come down to a lack of understanding what the technology is and what it’s capable of doing — both by owners and creators. There’s also the perception issue . According to the survey, consumers see VR as having the most potential in the following five industries: gaming, film and TV, sports viewing, classroom education and social media. AR’s perceived potential looks similar, with consumers seeing the most potential for AR in gaming, film and TV, social media, classroom education and navigation: With the exception of navigation (like Google Maps street view), AR and VR are expected to do the same kinds of things. What this chart doesn’t reflect, however, is the fact that GlobalWebIndex also found that roughly a third of consumers believe that AR has some potential when it comes to marketing and eCommerce. This suggests that people are starting to catch on to the fact that AR and VR have some worthwhile applications online. What web designers need to do now is identify these use cases and start applying these technologies to them. The best use cases for AR and VR in web design When done right, businesses can reap a ton of benefits by using AR and VR on their websites and as part of their web design efforts. For example: By creating more immersive and interactive content, engagement rates increase, which tends to boost conversion in parallel. AR and VR experiences are more memorable and can help a business stand out from the competition. Consumers that are empowered to virtually explore a product or an experience can make more confident buying decisions. This then reduces the returns, refunds, and dissatisfaction a company has to deal with. Here are four use cases and some examples of how AR and VR are positively impacting experiences for website visitors today: 01. Virtual try-on for beauty and apparel Retail data indicates that online shopping is heavily preferred by most consumers (with the exception of older generations). However, that’s not always the case. There are certain circumstances that lure consumers to the store, like the chance to earn exclusive discounts, avoiding shipping fees, and picking up items the same day as purchased. But one of the main reasons why online shoppers will ditch their digital devices for a trip to the store is the tactile experience . A 2018 survey from Valassis actually found that 70% of female internet users preferred to go to the store in order to see or touch items. So, when you’re in the business of selling things like clothing, makeup, or accessories, you could potentially be losing sales if you don’t have a brick-and-mortar alternative available. And for those of you who do, you could still be putting yourself at risk of lost revenue by not giving online shoppers a way to “try on” your products (which can increase the amount of returns and refunded orders you see). Augmented reality solves this problem nicely for both parties. Sephora Virtual Artist , for example, is an app that enables Sephora shoppers to try on beauty products online. What’s nice about this is that it’s also available on the web, so shoppers aren’t required to install an app to their phone just to try on products. When a customer enters the web app, this is what they see along with a browser pop-up asking for access to their camera: Customers have various options for virtually trying on products: Live mode so they can see the products applied to their faces as they move around. Model mode so they can see how products look on the model’s photo. Upload or photo mode so they can take a picture with their device’s camera and apply the products to it. Garnier is another company using augmented reality to help shoppers pick out the right products from the comfort of their homes. Only, this particular tool can be accessed from any product page via the “Try It On” button: The try-on tool then enables shoppers to apply hair color products to themselves using their device’s camera or by uploading a photo of themselves. This allows people to experiment with a new hair color, something they wouldn’t otherwise be able to do in the real world without trying on a wig or using a temporary dye. So, in this case, the virtual try-on goes above and beyond the typical hair coloring experience. It’s not just makeup and hair color products you can use AR/VR technologies with either. Glasses USA , for instance, has a Virtual Mirror tool that shoppers can use to try on glasses before buying them. 02. Interactive 360-degree product views for vendors When a website sells tangible products, shoppers are going to run into a similar issue as our first use case. However, an augmented or virtual try-on solution isn’t really going to fit the bill for this. So, for websites selling products, interactive 360° views can be useful. Of course, uploading pictures of each product angle has worked fine until now, but there’s something special about allowing customers to take control and virtually explore a product on their own. Kind of like going to a store or showroom where you’re allowed to browse at your own pace. There are a number of website types that would benefit from this. For instance, eCommerce companies can use this technology to help shoppers get a better sense for the look and feel of a product . Lowe's is one such company that currently includes virtual 360 degree views of its inventory. The view is included within the traditional photo and video gallery. But unlike those images that shoppers have to passively look at, the 360view is interactive, and customers can drag the refrigerator around to see it from all angles. This is a pretty basic example of this type of VR in action. Let’s look at one that’s a little more complex. In the Volvo virtual showroom , customers can spin the car around and examine the exterior. They can also get a closer look at everything going on inside it. It definitely gives them a better feel for what it would be like to drive the vehicle. 03. Virtual or self-guided tours for arts, entertainment, and travel There are a number reasons why this particular use case is helpful to include on your arts, entertainment, or travel website. Normally, virtual self-guided tours are a good way to give visitors and travelers a taste of what’s to come. They can also be useful for getting visitors invested in the venue if they’re given up-close looks at their programs, exhibits, and so on. There’s another reason why you should be entertaining the usage of VR for this and that’s Covid-19. Just because people have to isolate or social distance, they still crave exploration and socialization. And while VR won’t give them the latter, it will certainly help them fulfill their wanderlust and need to be entertained, even when they’re stuck at home. There are many different kinds of websites with self-guided interactive tours right now: The Smithsonian National Museum of Natural History has an entire section of its site dedicated to virtual tours. Visitors can peruse various exhibits, walk around the museum, and jump from floor to floor with ease. The European Southern Observatory also has a variety of virtual walkthroughs. The website makes them available both for VR headset users as well as those using their computers or mobile phones. Visitors can explore things like the Supernova Planetarium from the interactive window or expand it so it fills their screen. And just like the natural history museum, they can use hotspots to quickly move around to view exhibits and highlights. 0 4. Virtual experiential tours for sales purposes Virtual tours aren’t just a good idea for arts and entertainment organizations. They can be used as sales tools for colleges, realtors, or even travel hosts (like for Airbnb-type sites). By allowing prospects to do walkthroughs ahead of time, they can more effectively vet their options. This also saves salespeople and recruiters time showing them around to bad-fit locales. So, everyone wins in the end. And, again, because of what transpired with Covid-19, this kind of virtual reality allows businesses and consumers to keep doing what they’ve always done, even if in-person transactions aren’t kosher. Let’s look at some examples. Stanford University has a 360 degree video tour of its campus. What’s cool about this example is that the video actively takes visitors around the campus, with various student guides speaking up and pointing out things along the way. All the while, virtual visitors can drag their mouse around and inspect different views of the campus as they’re taken along. Real estate companies and apartment communities can use virtual tours in a similar manner. Provenza at Plum Creek , for example, provides visitors with apartment models they can tour online — and they look just like the ones they’d see if they visited in person. Unlike photos which can only paint part of the picture about what an apartment unit is like, this walkthrough lets interested renters explore every nook and cranny. Why you should use AR and VR in web design AR and VR are more than just overhyped trends. In fact, they’re not being hyped enough. Or, rather, it might be more that they’re not hyped to the right audience or in the right way. Because while designers are well aware of these technologies, clients and employers might not realize they can enhance how they design their websites with them and in turn, their businesses can reap the benefits. If the budget is there, the context is right, and the desire to create more immersive and interactive experiences exists, why not explore what these powerful technologies can do?

Bring your inspiration to life with a Wix website →   Starting your own catering business  is an exciting opportunity to showcase your culinary talents. A well-designed catering website is essential for growing your business and reaching new clients. The best catering websites combine great design with practical tools, highlight your menus and make it easy for clients to order—especially since nearly 75% of catering orders are now placed online .   To inspire your own business’s online goals, we’ve compiled a list of catering websites built on Wix. These examples represent  best website designs  in the restaurant and catering industry, demonstrating what your own site should include. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: catering website examples Your website is often your first opportunity to show clients what your catering business can deliver, beyond the food. In this guide, we’ve handpicked catering websites that use smart design and clear messaging to highlight their services, style and expertise. Alongside each example, you’ll find practical design tips and links to templates you can customize to match your brand. From bold visuals to easy booking tools, these sites show what it takes to build a strong foundation in the catering space. Criteria we considered Why it matters Visual storytelling Reflects the brand and showcases offerings through imagery Service clarity Makes it easy for clients to understand menus, packages and pricing Booking or inquiry features Encourages quick action from prospective clients Mobile responsiveness Ensures functionality across devices Use of templates or structure Provides a strong foundation for customization and branding "When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can truly feel our passion through the way we connect with them and stand out as a creative catering company." - Nick Collins, founder of Clever Chefs 15 best catering website examples Building a professional website for your catering business is the best way to attract new clients and showcase your delicious creations. A great website design  helps you tell your story, highlight your menus, and make it easy for customers to book your services. To get started, we’ve gathered the 15 best catering websites for inspiration and selected stunning, free website templates  you can customize to make your own. Clever Chefs Très L.A. Group La Paella Chef RC Catering International Layla B's Catering Star of India City Girl Farming LUNCH Sally Tomatoes Zayne Heyes Catering Tasteful Kreations Round the Table Cal's Kitchen Chef Chinchilla Biagio 01. Clever Chefs The  Clever Chefs  catering website stands out with a bold hero image and a confident chef-led focus that grabs your attention right away. The clean, modern layout uses vivid visuals and direct messaging to build credibility and make navigation easy for all types of visitors. Services are thoughtfully organized by sector, so schools, workplaces, and events each have a dedicated space, making it simple for different audiences to find exactly what fits their needs. The site’s structure showcases the team's passion for great food and their commitment to serving a variety of clients. A bold headline immediately communicates the brand's unique value High-quality images of food and staff build trust Accreditation logos in the footer provide strong social proof Like what you see? Build your own catering website using this same template. Template name:   City tour company website template 02. Très L.A. Group Très L.A. Group 's website brings their upscale catering and events business to life with a clean, elegant design. A neutral color scheme paired with vibrant event photography creates a high-end, welcoming feel. Clear navigation and straightforward messaging make it easy for visitors to explore services, view venues and get in touch. A full-screen homepage image makes an immediate statement, highlighting Très L.A.'s stylish approach to catering and event planning. The "About" section shares the founder’s story in a way that feels personal and trustworthy, helping visitors connect with the brand. Easy-to-find inquiry forms and contact details make it simple for users to request more information or start planning an event. Like what you see? Build your own catering website using this same template. Template name:   Wedding caterer (fresh) website template 03. La Paella Chef La Paella Chef ’s website brings the vibrant flavors of Spain directly to you with a warm and inviting design. This is one of the best catering website examples for showing a specific niche, using mouth-watering photos of paella to instantly communicate its specialty. The site effectively balances its on-site catering services with party tray options, making it accessible for different event sizes. This approach makes it a strong catering website for businesses that want to serve both large events and smaller gatherings. Two clear call-to-action buttons on the homepage guide users A Google Reviews widget provides immediate social proof The site offers both full-service catering and simple online ordering for trays Like what you see? Build your own catering website using this same template. Template name:   Food catering service (interactive) website template 04. RC Catering International RC Catering International 's website offers a glimpse into their culinary offerings and event services. The design is straightforward, featuring a clean layout with easy navigation. The homepage introduces their philosophy, emphasizing a commitment to providing beautiful, healthy food for both takeout and full-service catering. The inclusion of an event planning service adds a personalized touch, catering to clients seeking comprehensive event solutions.​ The homepage effectively communicates the brand's mission, setting the tone for visitors.​ The menu section offers a clear overview of available options, aiding potential clients in their decision-making process.​ Contact information is readily accessible, facilitating easy communication for inquiries and bookings. Like what you see? Build your own catering website using this same template. Template name:   Banquet hall (luxurious) website template 05. Layla B's Catering Layla B's Catering  website creates an immediate connection through its powerful and personal "About" story, turning a simple catering website into a meaningful brand experience. The design uses elegant fonts and a clean layout to convey a sense of luxury, while prominent "Get a Quote" buttons make it easy for potential clients to take the next step. A dedicated page for private bartending services is a great touch that effectively upsells and expands the business's offerings. A compelling brand story creates a strong emotional connection Simple navigation makes it easy to find different services A dedicated private bartending page is a smart upsell Like what you see? Build your own catering website using this same template. Template name:   Event planning company website template Want more inspiration? Check out these business websites . 06. Star of India The Star of India  restaurant has a simple and direct catering website that gets right to the point. It uses a classic layout that immediately informs visitors of its operating hours location and contact number at the top of the page. The site effectively integrates third-party delivery services giving customers multiple ways to order. Contact information and hours are clearly visible Direct links to third-party delivery services are convenient for users A clean design makes it easy for visitors to find the menu Template name:   Restaurant website template 07. City Girl Farming City Girl Farming  has a fresh and modern catering website that expertly combines prepared meal services with unique dinner experiences. The design uses a clean layout and beautiful images to tell a story about local ingredients and farm-to-table cooking. One of the best features is the clear step-by-step guide explaining how the meal service works from ordering to returning containers. A clear "How it works" section simplifies the customer journey Simple logo design is memorable and captures their brand’s vibe. Distinct sections for different services make navigation easy Like what you see? Build your own catering website using this same template. Template name:   Christmas store website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 08. LUNCH Lunch  catering website has a cozy and intimate feel that perfectly matches its focus on small gatherings. The page uses a mix of warm and inviting photos to give you a taste of their charming space and seasonal menus. What makes this a great example is how it clearly defines its services for different group sizes making it easy for visitors to understand their options for private dining custom catering and bakery pickups. Clear service definitions help users find the right option The site specifies its ideal group size managing customer expectations upfront A creative homepage design sets the tone for a unique dining experience Like what you see? Build your own catering website using this same template. Template name:   Minimal Layout website template 09. Sally Tomatoes Sally Tomatoes  is one of the great catering website examples that makes it incredibly easy for customers to get in touch. The site is packed with features designed to encourage communication including a persistent chat feature, a clear contact form and a simple newsletter subscription box. The layout is professional and straightforward with award logos prominently displayed to build instant credibility with potential clients.  Multiple contact options make it easy for users to connect  Awards and recognitions build immediate trust  A clean design helps visitors find information quickly Like what you see? Build your own catering website using this same template. Template name:   Catering Company website template 10. Zayne Heyes Catering Chef  Zayne Heyes  has a catering website that makes a strong first impression with a stunning full-width hero image. This  one page website  design is simple and effective, guiding visitors through all the essential information without needing to click around. The use of high-quality visuals and an integrated Instagram feed gives a real sense of the chef's style and culinary creations. A simple one-page design keeps information easy to access The high-quality hero image immediately captures attention An integrated social media feed keeps the site fresh and current Like what you see? Build your own catering website using this same template. Template name:   Chef website template 11. Tasteful Kreations Tasteful Kreations  has a warm and inviting catering website that perfectly blends its catering services with a meal delivery business. The design uses bright, appealing photos that make the food look delicious and inviting. A great eCommerce feature is the "Shop Meals" section which allows customers to easily order prepared meals directly from the site. The footer includes all essential contact info and social links A clear eCommerce shop lets customers order meals directly A personal "About" section helps build a connection with visitors Like what you see? Build your own catering website using this same template. Template name:   Chocolate shop website template 12. Round the Table Round the Table 's catering website has a warm and professional feel, starting with its clever circular logo that perfectly represents the brand name. It’s packed with high-quality images that make the food look absolutely delicious, giving you a clear sense of their culinary style. The site does an excellent job of anticipating customer questions with a detailed  FAQ page  that covers everything from service areas to dietary accommodations. A smart and memorable logo helps define the brand High-quality images give visitors a true taste of the food A comprehensive FAQ page answers questions and builds confidence Like what you see? Build your own catering website using this same template. Template name:   Vegetarian restaurant website template 13. Cal's Kitchen Cal's Kitchen  has a bold and energetic website that immediately communicates its brand promise of "Redefining Food & Event Production." The design is clean and modern, using a straightforward layout to introduce visitors to its mission and services. One of its best features is the "What Makes Us Different" section, which clearly spells out the value of its personal touch, devoted team and quality ingredients. A powerful tagline sets the brand's tone right away A captivating video right on the homepage pulls you in The contact-focused design encourages user interaction Like what you see? Build your own catering website using this same template. Template name:   Private chef (elegant) website template 14. Chef Chinchilla Chef Chinchilla ’s website is a fantastic example of a personal brand that offers a wide range of services. The site greets you with a clean, professional design and immediately lists all the ways you can engage, from private dining to a micro-bakery. It effectively builds credibility by displaying logos of well-known corporate clients and featuring glowing testimonials. A diverse service menu is presented clearly on the homepage Social proof like client logos and testimonials builds immediate trust The personal "Meet the Chef" section creates a genuine connection Like what you see? Build your own catering website using this same template. Template name:   Themed catering (imaginative) website template 15. Biagio Biagio Events and Catering 's website showcases their 50-year legacy in Chicago's event scene with a clean design and intuitive navigation. The homepage immediately communicates their versatility, offering services for weddings, social gatherings and corporate events. High-quality images and concise content provide visitors with a clear understanding of their offerings.​ A prominent hero image on the homepage sets a professional tone, reflecting Biagio's commitment to quality events.​ The "Weddings" section offers detailed information, helping couples envision their special day with Biagio's touch.​ An easy-to-use contact form and clear call-to-action buttons make it simple for visitors to inquire about services or schedule consultations. Like what you see? Build your own catering website using this same template. Template name:   Italian restaurant website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Expert tips to make the best catering website for your business If our top catering website examples have sparked your interest, you may be ready to delve into the process of building your own website from scratch . With our expert guidance, you're in the right place to learn how to do just that. Here are 7 valuable tips from experts to assist you in your culinary portfolio building journey: Tip 1: Use the right website building software  Making a website is easier with the help of website building software, and there are numerous advantages to using one.  Firstly, it saves valuable time by utilizing user-friendly drag-and-drop technology to streamline the design process. It can also help save on the costs of a website , which can be especially valuable to small catering businesses with limited budgets. A website builder eliminates the need to hire a pricey designer, and many of these softwares offer diverse levels of pricing packages for customers.  When selecting website building software, consider factors such as customer service, hosting capabilities, security and speed optimization. Additionally, for a restaurant website , look for features that cater to the unique needs of the industry, such as order management tools, payments and marketing elements designed to satisfy customers. Learn more about how to make a professional website . Tip 2: Look at the best catering website examples for inspiration  The best way to learn how to create a restaurant website  is by example. Before you begin your own, flip some of the best restaurant website designs for inspiration and ideas looking out for both visual and strategic features that give each one its mouthwatering online presence. It’s a great idea to focus on restaurant websites  that focus on catering, like those we’ve listed above. This way, you’ll gain insights into what makes a successful catering website while keeping your eye on the competition.   Tip 3: Start with a website template  Making a professional website from scratch is a lot easier when you start with a premade template, giving you more time and creative energy to devote towards crafting great content and building your business. Templates provide solid foundations for displaying your content, and can be fully customized to reflect your brand and business needs. When choosing which is the best website template for you to use, decide what type of website  and design you want within the catering niche: Will it be modern? Symmetrical, or asymmetrical? Should it include an online store and contact forms? Once you find a catering website template  that suits your needs, you can adjust its colors, content, layout and more to fit the needs of your catering business.  Tip 4: Include branded elements  Starting a business  of your own means building an entire brand. Whether your catering business is already up and running, or you're just at the beginning stages, you’ll want to make sure your website design reflects your business’s character through branded elements. This means including your logo, brand colors and imagery, and ensuring your use of a written language that resonates.  Tip 5: Add the right pages and web content  To create a professional and user-friendly catering website, include essential pages like a welcoming homepage, an  About Us page  that tells your story and a clear navigation menu to help visitors find information quickly. Consider adding an online store using  eCommerce  t ools for products, a streamlined booking or ordering system and well-optimized content with relevant keywords for your services and location. These strategies make your site easier to use, build trust with potential customers and help boost your visibility on search engines. Tip 6: Ensure a friendly user interface Nothing will turn a customer away quicker than a bad user experience. These days, it’s important to ensure that your site’s design is user friendly, pays attention to web accessibility  and includes a mobile friendly design.  Tip 7: Develop an online marketing strategy    Building a website is just one piece of building your online presence. Promoting your services requires bringing in traffic effectively, and can be amplified by other online marketing strategies  to reach a broader audience.  Start by setting up SEO to get noticed on search engines and build your social media to bring people to your site. You can   start a food blog  to connect with your audience and boost your site's SEO. Plus, email marketing is a great way to keep your contacts updated with fresh content and special offers. Explore templates from other industries: Auto detailing website templates Barbershop website templates Cleaning service website templates Hair extension website templates Essential features of catering websites A successful catering website doesn't just look good—it gives your visitors everything they need to book you on the spot. Here are the features every catering website needs. 01. High-quality photography Visuals are everything for catering businesses. Professional photos of your dishes, events and setup help potential clients picture their perfect event and build instant trust. Create galleries and feature your best shots to show off your culinary magic. 02. Clear and detailed menu Your menu should be super easy to find and browse. Show off your specialties, pricing and dietary options. Offering downloadable PDFs or interactive menus makes it simple for clients to explore and decide what works for them. 03. Mobile-friendly design A responsive, mobile-friendly design means your website looks amazing and works perfectly on everything from smartphones to tablets. This keeps visitors happy and helps with search rankings too. 04. Accessible contact details Make it simple for potential clients to get in touch. Put your phone number, email and contact form on every page. Throw in your business location with a map so clients can find you fast and boost your local search game. 05. Easy booking or inquiry system Include a simple way for visitors to request a quote or book your services. An online form, calendar booking system or integrated booking software can streamline the process and increase conversion rates. By combining these essential features, your catering website can attract more clients, display your offerings effectively and provide a great user experience. Best catering websites FAQ How to create a website for catering business? To create a website for your catering business, start by choosing a domain that reflects your brand and is easy for clients to remember. Next, find a website builder or platform that offers customizable templates , ideally a template that offers the best catering websites for showcasing food-related businesses. Focus on a clean, visually appealing design that highlights your services, menu and contact information. Make sure the site is mobile-friendly , integrates with booking or inquiry forms and includes high-quality images of your dishes to engage visitors and convert them into clients. Are there free catering website templates? Yes, you can definitely find website builders that offer free templates for your catering business. These budget-friendly templates are great starting points for getting your online presence off the ground by offering a free way to put your information online and get noticed by potential clients. What is a catering website? A catering website is a web platform that presents a catering business's services, menus and specialties. It allows potential clients to browse offerings, view high-quality photos of dishes and events, learn about the company and easily book catering services or request a quote. A well-designed catering website also helps improve search visibility and attract more local clients.

A perfectly cooked steak, zesty vegetable dishes and delectable desserts – we’ll have one of everything on the menu, please. Well, that’s what everyone will think once your gorgeous website is up and running. Wix Restaurants  has made it easier than ever to take every aspect of your restaurant (menus, online ordering, reservations and more) online with a seriously stunning website. The best part? All of those orders your new website is about to receive are all 100% commission free. Ready to order? Let this quick video break down the specials: Customize Your Website Whether you’ve got a funky food truck, a local family diner or are on your way to snagging a Michelin Star, you’ll be able to showcase your business through fully customizable restaurant templates. Manage Your Menu It’s no secret that your restaurant has the most enticing dishes in town, and now that you’ve created a beautiful  restaurant website , you can lure your customers in from near and far. You have complete control over the design of your menu ; from adding dishes, daily specials, prices and photos, you’re guaranteed to have mouths watering everywhere. Want to expand your reach? No sweat. You can share your menu with customers by adding it your business’s Facebook page. Ka-ching! Simplify Online Ordering It’s 2016 and it’s time to get real. No one wants to pick up the phone and place their order any more. It’s all about the ease and comfort of doing it online. With Wix’s seamless online ordering feature , your customers can place their orders and pay directly through your website from any device. You can setup multiple delivery areas or make it easy for in-house pick. And don’t worry, we take zero commission from your Wix restaurant website. After all, this is your business – not ours! Reservations Made Easy Taking table reservations over the phone is so yesterday. Now customers can conveniently book their table directly on your website with apps. Which means you can spend more time kicking butt at work and less time on the phone. Everybody wins! Encourage Conversation If you’ve got a huge following (and we’re sure you do) consider checking out the Wix App Market to add the  Customer Reviews app and let everyone know just how much people love your restaurant. You can even add the Display Any Social Feeds app to encourage customers to share their experiences right on your website from their social networks.

Turn your ideas into a website you love with Wix →   A well-designed website helps you show off your bar’s booze, hospitality, ambiance and ingredients. Whether your bar serves up perfectly mixed signature cocktails, locally brewed beers or exudes a classic diver bar charm—your website will help new visitors discover your spot, while getting to know what sets it apart from local competition.  Ready to get your bar buzzing online? Keep reading to learn how to build a website from scratch  using a website builder  to support a quality website building process.  We aim to set the bar high, providing you with all the guidance you need. In this complete guide to creating a bar website, we’ll go over:  Why your bar will benefit from a website Features every great bar websites needs  How to create a bar website in 10 steps  Best practices to keep in mind  Ideas for choosing the perfect bar or drink website template  Maintenance and promotion of your bar website  Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a bar website Building a website for your bar helps you stand out, attract new customers and showcase your atmosphere before guests even walk through the door. Start by choosing a reliable website builder, like Wix, to simplify design and setup. Customize your site with your bar’s branding, photos, menu and event details, then add features like online reservations and contact forms. Finally, optimize for mobile, boost your local SEO and keep your content fresh with updates, event promotions and newsletters. Feature Why it matters High-quality visuals Use professional photos that capture your bar’s atmosphere, drinks and interior. Strong visuals help potential customers picture themselves there. Easy navigation Keep menus, hours, events and contact details clear and accessible so visitors find what they need fast. Mobile-friendly design Most users will search on their phones. A mobile-optimized site ensures smooth browsing and easy reservations. Up-to-date menu and events Showcase your latest offerings, happy hours and live music to keep customers coming back. Online reservations Simplify the booking process with an integrated reservation or contact form. It improves convenience and increases conversions. Local SEO optimization Add your location, keywords and Google Business profile to help people nearby find your bar easily. How to create a bar website in 10 steps  Ready to learn how to create a professional website  for your bar? In this section, we’ll take you through the steps of making your own site—from choosing the right design software to setting up different parts of a website , plus how to optimize your site and get it ready to publish.  Get a website builder  Choose a unique domain name  Pick a template to customize  Pour your bar’s branding into the design Add the right pages and content Integrate booking features to simplify reservations  Set up a website navigation menu to guide visitors  Incorporate SEO that attracts local customers  Make sure your bar website is mobile friendly  Review and publish your very own bar website    01. Get a website builder  In the competitive bar and restaurant industry, many businesses opt to create their own websites using a website builder . These platforms are popular thanks to the benefits they offer small business owners, entrepreneurs and freelancers. Most importantly, they prioritize user-friendly technology, making it easier and a lot less stressful to create a website. They also reduce how much it costs to build a website , so you don’t have to break the bank.   If you’re looking for the best website builder for restaurants , today’s options are cost-effective, and they don’t skimp or compromise on quality. Many website building software, including Wix , prioritize exceptional website infrastructure and web design, making sure websites look great and work well while maintaining affordability for their users.  That being said, every website builder is unique. Some prioritize ease-of-use, while others stress customization and business growth. When you choose a tool for your own bar website, consider the following factors: Cost: Consider your budget and the features you'll need for your website's growth when selecting a plan. Platforms such as Wix offer tiered pricing plans with varying storage and feature options. For instance, each of the Wix Premium plans  provides unique benefits, including different amounts of storage and functionality.  User friendliness: One of the greatest benefits of using a website builder is that it puts website development  into the hands of the user. When choosing a platform, look for one with an easy-to-use editor that’s powered by a drag-and-drop interface, AI website building  or low-code/no-code technology.   Design features: From website templates to customized elements, choose a software that includes the built-in design tools you need. Some software offers simple tools at a lower cost, while others prioritize sophisticated website design  features and trends to help customers’ websites stand out. Business tools:  If you want your bar's website to help your business grow, pick a platform that prioritizes marketing and management. Look for a range of solutions, from payment processing and SEO functionality to comprehensive analytics and marketing tools that will empower you to strategize and improve your business. Website infrastructure: Website infrastructure  is the backbone of your site, including the technology that empowers its functionality. At the heart of this lies a reliable content management system (CMS), secure website hosting  and top-notch performance. Seek a website builder that proves to have consistent and dependable performance all-around to guarantee a stable and secure experience for your customers. Learn more: How to vibe code a website 02. Choose a unique domain name  A domain name  is the web address that people use to access your website, made up of a domain and top-level domain (TLD), such as .com or .net. It's important to choose a domain name that’s recognizable, relevant to your brand and easy to remember.  For a bar website, your domain name should include your bar’s name, and maybe even some industry-related keywords like “bar,” “drinks” or “cocktails.” Popular TLDs in the bar and restaurant industry include .com, .bar, .restaurant, .pub, .drink, .bistro, .shop, or .club.     Here’s a pro tip:  If you’re unsure whether the domain name you want is available, use a tool like Wix’s domain name search  to check its availability or find alternatives.  Expert tip from Ofir Gvili, domains PMM at Wix: “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” 03. Pick a template to customize  A website template  is a pre-made professional design that’s ready for your unique touch. Templates are a small business owner's best friend, coming equipped with essential website features , functionality and layouts you need to start. They’re also easily customizable, allowing you to match your design to your business’s branding and content.  Templates can be used to build the most common types of websites —from eCommerce and online portfolios , to personal blogs and more. When deciding on a template for your bar, consider whether a multi-page vs single page website  layout best fits your needs, along with which features are non-negotiable.  You might opt for a simple website template  that offers you more control over the design. But without design experience, you’ll find that an industry-specific template—with built-in tools tailored to drive foot traffic and reservations—is the easiest way to create a site that truly serves your business.  04. Pour your bar’s branding into the design  With your template chosen, it’s time to make a bar website that’s unmistakably yours. Start customizing the web design with your bar’s branding and visual language to give it a distinct feel that resonates with customers. At this stage, you should do the following to craft a memorable look:  Swap the template’s placeholder logo with your own logo.  Add your business name and tagline (if relevant) to the homepage and website titles, using a readable font that reflects your business’s style. Adjust the website background and color scheme to match your brand’s own palette. Choose a primary color for main content and an accent color for some added flair.  Upload and replace the template’s images with high-quality stock images or photos and videos of your bar, customers and drinks that help define its unique atmosphere. Pro tip:  Still building your branding? Not sure how to name a restaurant? Platforms like Wix include a suite of branding tools  to help get your started—from a free logo maker  to a business name generator and more. 05. Add the right pages and content  As you build your website, prioritize adding the pages and content that are essential for a good visitor experience. To do this, think about the goals of your website: Do you want more people to know about your bar? Boost reservations? Build an email list? Sell tickets to events? Maybe you want all of these things.  The following pages can help you achieve these goals:  A homepage:  Like a friendly bartender, an inviting homepage welcomes new visitors to your business.   It should include your bar’s name front and center, along with your logo, captivating imagery and informative written content. Your homepage serves as the gateway to the rest of your website and should include an easy-to-use navigation menu that guides visitors. An About page :  This page is an opportunity to shine a brighter light on your bar and what makes it unique. Here, you can describe your bar’s mission and values, along with the story of how it started. It’s also a great place to introduce your staff of bartenders and servers, so new customers feel like they already know you.  Bar menus:  These should be displayed and updated with your latest drink and food offerings, as well as any seasonal or weekly specials. Be sure to make it visually appealing and include clear pricing, with enticing descriptions that highlight unique ingredients.  Hours and location: Your bar’s practical details, like address and opening hours, are important elements to display. Be sure to highlight your bar’s Happy Hour specials and other notable deals that will excite customers. For example, if your bar has special promotions like “Two for Tuesdays,” be sure to draw attention to it.  Event pages: Spotlight any unique happenings at your bar, such as happy hours, live music, sports streaming or trivia nights with informative event pages. If the events require tickets, you can increase sales by setting up online payments, making it convenient for customers to secure their spot.  A reservations page: Using scheduling and bookings software, a reservations page is a great way to let visitors reserve a table ahead of time. This tool enhances the customer’s experience, making it easy to plan their night out.  Contact details : For visitors who have questions, need help finding your location or prefer personal assistance when making a reservation, you should display basic contact information. On top of a phone number and your bar’s business email, you can also consider adding an AI chatbot or contact form to streamline some communication online. Photo galleries: Visual representation is one of the best ways to get visitors excited about your bar’s atmosphere and entice them to join the fun. Add custom galleries to your site to display quality images of your bar, food and drinks. 06. Integrate booking features to simplify online reservations  Make it easy for visitors to book a spot at your bar for their upcoming outing by integrating reservations on your site. Show potential customers real-time availability, letting them pick the perfect time, date and table size for their party. As the business owner, you'll also benefit from streamlined management of bookings, including the ability to set up automatic notifications and online confirmations. Plus, you can gather valuable customer information online, helping you better understand your guests' preferences and needs—this way, you can serve them even better.  07. Set up a website navigation menu to guide visitors  Your website's navigation is like a roadmap for visitors made up of elements that include the website menu, internal links and CTA buttons. Consistent and intuitive navigation ensures that users don't get lost or annoyed, encouraging them to explore and revisit your site. The key is to make it simple for them to find what they need, whether it's your hours, menu or upcoming events. There are two things to consider when building a website menu: design and content. While a traditional navigation bar at the header is often included in templates, you have the flexibility to customize the design. You could opt for a condensed hamburger menu or a pop-up menu, for example. Additionally, you can align the menu's fonts and colors with your site's overall branding.  For content, keep it simple. For a good user experience, it's best to display only the most essential pages on your menu, for example: Home, Menu, About Us, Events and Contact. To spotlight specific pages throughout your site, you can use internal links and CTA buttons in different places. While some complex sites add features like pagination  or breadcrumbs, you probably won’t need these for a basic website. 08. Incorporate SEO to attract local customers  A smart search engine optimization (SEO) strategy can help drive more people to your bar. SEO is all about raising your site’s ranking on search engines like Google, so more customers can find you. To get your site optimized, add keywords related to your bar’s name, location and specialties (e.g., “craft cocktails,” “wine tastings”) to page titles, headings, alt texts and meta descriptions.   Local SEO is especially important for a bar website, since it targets people in your area who are likely to search for location-specific queries, such as “Queer bars near me” or “craft cocktails in Brooklyn.” Also, sign up for Google My Business to provide information, photo and reviews that will make your bar pop up more often in local search results. 09. Make sure your bar website design is mobile friendly  Most people will access your bar’s website from a mobile device, so it’s important that it’s mobile friendly and works smoothly on any screen size, device or browser. Without this, your bar risks losing potential customers who'll get frustrated with usability issues and leave your site.  The good news is, creating a great mobile experience for your visitors doesn’t require advanced design skills. Most website builders do the heavy lifting to optimize for mobile, using adaptive technology to automatically resize content, rearrange layouts and replace standard navigation with a mobile-friendly hamburger menu. If you’re using a tool like Wix, you’re in luck–there’s a mobile editor that gives you even more control. With this feature, you can preview your mobile site on different devices, fine-tune the design and adjust the content until you’re satisfied. Expert tip from Sharon Hafuta, SEO blog editor at Wix: "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." 10. Review and publish your very own bar website  By now, you’re ready to learn how to launch a new website like a pro . But before you press that publish button, there are a few things on our website launch checklist  to review.  First off, share a preview link to your website with trusted friends, family or colleagues. Fresh eyes can catch details you might have missed, from typos and grammar errors to small design tweaks. Ask them for honest feedback on the site’s overall look, feel and ease of use—and while they're at it, have them check for broken links, missing media or anything else that might catch their eye.  Also, make sure your bar website is accessible to everyone by checking for web accessibility  issues. Web accessibility addresses issues that might stop people with disabilities from using your site, making it inclusive and legally compliant in many regions. Plus, accessibility widens your audience. By creating a website that’s engaging, functional and accessible, you’ll set your bar up for success and make a great first impression on visitors. Looking to create a winery website? Our guide can help Why your bar will benefit from a website  Why has having a website become such an integral part of starting a business ?  A website is a powerful asset for any business these days, regardless of whether transactions occur online or on-site. Pre-pandemic, bar and restaurant websites  were not as widespread, but today there’s an accelerated adoption of websites as a digital marketing tool in the industry. Owners recognize the benefits of a website  as a valuable small business tool to grow and stay connected with their customers.  A bar website has the potential to your business the following advantages and more:  More visibility, which leads to more customers   Bars and restaurants mostly rely on physical locations for sales, but their websites can get patrons excited to visit before they even walk through the door. A website serves as a digital storefront for local online searches, allowing potential customers to explore a bar’s menus, events and ambiance before visiting.  A chance to flaunt your bar’s unique vibes  Beyond the drink menu, a bar’s atmosphere is an equally important part of appealing customers. Creating a bar website can entice new visitors by showcasing your bar’s unique qualities, including decor, clientele, staff and drink offerings. If the restaurant website atmosphere of your site authentically conveys the character of your bar, it will help potential customers decide if the vibes are right for them.  Simplify the reservation process  Bar websites can help streamline reservations using integrated scheduling, booking and payment software, like those found in Wix Restaurants  websites. These convenient tools allow customers to book reservations and make deposits online, saving both time and effort. Promote your bar’s events and products  For bars that regularly host events or offer products such as pre-made drink ingredients and merchandise, creating a dedicated website is an effective way to boost sales. Your bar website can serve as a platform to promote upcoming events, providing detailed information and online ticket sales. Down the line, incorporating eCommerce features will allow you to set up an online store and directly sell products. Features every great bar website needs A successful bar depends on great customer service—whether that's an enjoyable drink offering, an attentive bartender or a friendly atmosphere. Similarly, your website is meant to serve and satisfy visitors.  The best bar websites in the food and drink industry successfully cater to their customer’s online needs by prioritizing the following website features :   Strong branding It’s no surprise that in the food and drink industry, an essential part of success is having a distinctive brand. Whether you’re learning how to start a food business , restaurant or bar, the branding choices you make will shape how customers perceive your business.   Consider the concept of your bar: is it upscale or laid-back? Do you specialize in international wines or locally brewed beers? Is your bar a place to indulge in the latest cocktail trends, or does it focus on classics? Your website branding should reflect all of these elements in a consistent way, helping visitors recognize and remember its unique qualities, which can improve brand awareness.  Your brand identity is made up of a variety of elements, like your bar's name, color scheme, logo and tone of voice. It’s important to keep these consistent throughout your website so customers can easily recognize and remember your business.  PS, If you’re in the early stages of branding, check out our guide on how to create a food logo  for some design inspiration. Informative content When visitors arrive at your website, they'll instantly look for more information about your bar. Whether it's finding opening hours, skimming the drink and food menu, or viewing photos to get a feel for the atmosphere, your website should provide details that help potential customers understand what to expect. Our step-by-step guide below will go into more detail about web content  and where it should sit on your design. For now, as you start brainstorming ideas for your bar website, remember that elements like business details, menu pricing, an About page, contact information and more, are important aspects to cover in the planning process.   Intuitive navigation  Much like building a menu for your bar, building your website’s navigation will help guide customers and enhance their user experience. Only this time, it’s to help them make the most of your bar website. Website navigation includes your website menu, web page organization, internal links and CTAs (calls-to-action). Together, these tools can help facilitate a smooth website journey for your visitors.    Learn more: What is a website? Food business names   Best practices to keep in mind  To create a strong and memorable experience for visitors, keep the following best practices in mind as you create your bar website:  Keep your site’s content authentic  Make sure your website truly reflects your bar’s personality. From design choices like colors and fonts to the tone of your writing, keep it consistent with the atmosphere of your bar. Whether it’s laid-back, upscale or trendy, let your site’s design and voice convey what visitors can expect in person. Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs Use your site to engage with customers    Encourage interaction and customer retention on your site with features like event sign-ups, email newsletters or ways to gather customer feedback. This level of engagement brings the bar’s social vibe online and keeps visitors coming back to stay updated on what’s new. In this case, tools like landing pages and CTAs can help spotlight special events, promotions and updates to keep customers excited about what’s happening.   Include testimonials and reviews Good vibes and positive feedback create trust with new visitors. Show off customer testimonials, reviews or user-generated photos on your site that prove your bar is the place to be. A dedicated testimonials section or nice quotes on your bar website’s homepage can help new customers get excited about visiting your bar.  Ideas for choosing the perfect bar or drink website template  Knowing how to choose the right website template  for your bar depends on your website goals and business needs. For starters, you can look for industry specific tools. For example, Wix’s collection of templates includes categories that are designed and optimized for a wide range of industries, including bars and restaurants.  Although you can customize your design afterwards, it’s beneficial to find a bar or restaurant template that’s already a good match for your aesthetic vision and includes specific tools and elements, like menus, online reservations or vivid image galleries featuring food and drink.  Learn more: What is web design? Maintenance and promotion of your bar website   Your website’s potential grows with time, which means the work doesn’t stop when you hit “publish.” Two important things to keep in mind moving forward include ongoing management and online marketing. By keeping your site sharp and your audience engaged, your business can use its online potential to build its reputation and bring in new patronage. Website management tips  Website management  is the process of maintaining your site after publishing to ensure ongoing security, updated content and full functionality. We know you're busy running a bar, so it's important to prioritize website maintenance at a pace that allows you to be consistent and invested.  These are some of the most important tasks to keep in mind:  Backup your site:  This should be done   regularly from the time it’s published to avoid losing your content. A back-up can be performed by manually downloading your site’s database, using a backup plug-in or with the backup services provided by your website building platform and CMS.   Monitor speed and performance:  Regularly test your site using analytics tools and by browsing it yourself. Make sure everything works smoothly ,loads quickly and addresses any glitches that might disrupt the user experience. Update your site’s design and content: A well-maintained, current website keeps your visitors informed and engaged and reflects the dynamic spirit of your bar. It’s important to keep your website up-to-date with your latest offerings, whether it's a seasonal cocktail menu, upcoming events or new business hours.  Since digital trends evolve quickly, you can also consider a design update every two to three years, to ensure your site stays modern. Periodically check out current design trends and see how competitors are updating their sites—this can spark ideas for when and how to refresh your own design.  Pro tip: Minor updates, like updating images, tweaking colors or revising content, can be done every 6–12 months to keep things fresh between major overhauls. This also helps you adapt to customer feedback without needing a full redesign. Check out our step-by-step guide on how to make a Wix website  and start building an amazing website today. Common marketing strategies for a bar website    Similar to restaurant marketing or food marketing , promoting your bar online involves a number of strategies to bring more traffic to your website. Whether you want to learn how to build a blog , or build up your social media presence, here are some marketing ideas to get the word out there about your bar and website:  Start a blog: Highlight new drink trends, share cocktail ideas and offer insights drink enthusiasts will love. Grow your online community by posting engaging content–get started with an easy to use blog maker  to connect with your audience. This showcases your expertise and passion and adds SEO potential to your site. If you’re new to blogging, this guide on how to start a food blog  may come in handy with tips for a bar and drink blog, too.  Social media marketing: Many eager customers turn to social media outlets to plan their next outing. Whether it's Instagram, TikTok, Facebook or more, restaurant social media marketing has become an effective way of drawing more customers to your bar and website. It’s also excellent motivation for your bar to produce engaging content.  Paid advertising: Sponsored ads on platforms like Google or Facebook are a way to add more precise targeting to your marketing efforts. This can be especially effective when you have a special event, new drink offerings or a seasonal menu to promote. Over time, these advertisements have the potential to indirectly push your SEO rankings, too. When your ads effectively bring more traffic to your site, that’s a sign to Google that it includes useful and valuable content.  Email marketing:  This is one of the best ways to keep a direct line of communication with those loyal customers who like to hear from your bar on a regular basis. Your newsletter can highlight business updates, events and new promotions, keeping these customers exclusively in the loop. By adding a signup form to your website, bar and restaurant email marketing can turn first-time visitors into dedicated followers.  Expert tip from Dor Cohen, distribution specialist at Wix: “A newsletter provides a direct channel to share your latest posts, showcase different voices and promote offerings." Want to see what others are saying about Wix? Check out our Wix reviews  to read real stories from users. How to make a bar website FAQ How important is a website for your bar? A website is a crucial part of your bar’s success. Beyond informing visitors of your location, menu and hours, a website serves as a dynamic way to attract new customers, showcase your bar’s personality and engage with your regulars. A website helps expand your reach, aiding with business by helping people discover your bar and giving you a tool for business management, whether that’s marketing, online reservations or the promotion of events.  How much does it cost to create a bar website? If you’re creating a website on your own, basic restaurant websites can cost as little as $16 per month with the help of a website building software. However, more complicated websites or ones that require the assistance of a professional designer can cost in the thousands, depending on the level of customization and features. For a breakdown and more insights of website costs in the bar and restaurant industry, check out this article on how much does a restaurant website costs .  Can I use free templates for my bar website? Using a template is a great way to kickstart your bar website design, especially on a budget. Many website building platforms offer their users free templates for a professional looking website at a low cost. A free version will often come at the cost of customization, leaving you with less design and business tool options. Sometimes, free plans require their users to leave advertising on the website’s design too. So, while this is a great option to start, you may consider using a paid plan as your bar website evolves and grows.  What are the best platforms for bar website design? Some of the best website builders for drinks and bar businesses include user-friendly tools like Wix. Each of these website builders include affordable plans, making them attractive to small business owners like yourselves. They’ve also got a suite of website templates, design tools and business elements that can give your bar the potential to grow its online presence. Be sure to browse through the specific offerings each platform offers and consider testing out a free trial before committing.

No, you don't need technical skills to use Wix . When using Wix you don't need any technical skills or coding knowledge to create a website . Do I need technical skills to use Wix? No, and here's why Wix's drag and drop editor Wix employs a visual, what-you-see-is-what-you-get (WYSIWYG) drag and drop editor that allows you to build your website from scratch by simply dragging elements onto the page and customizing them through intuitive controls. This approach eliminates the need to understand HTML , CSS, JavaScript or any other coding languages traditionally required for website development. Wix's website builder handles all the technical aspects behind the scenes, including: Secure web hosting Database management SSL certificate implementation Mobile optimization Whether you're building a portfolio , a business website , online store , or starting a blog, Wix allows you to learn how to make a professional website  regardless of your technical skill level. The focus is on what you want to create, not how to code it. Wix's AI website builder Wix's AI website builder guides you through a series of simple questions about your website goals, preferred styles and content needs. Based on your responses, the system automatically generates a customized website tailored to your specifications. This approach requires virtually no learning curve—if you can answer basic questions about your business or personal project, you can create a website. Learn more: What is the Wix AI website builder? For individuals, small business owners, entrepreneurs, artists and professionals without technical backgrounds, Wix provides a fast path to creating a great website with AI without the traditional technical hurdles. This AI website example shows how creating a website with Wix can be done without technical experience. Ares Design Studio Wix's 2000+ website templates Alternatively, you can choose from over 2000 professionally designed website templates categorized by industry and purpose. These templates serve as starting points that you can customize via Wix's drag-and-drop editor. You're basically simply arranging elements as you would in a document or presentation software, not writing code. Learn more: How to choose a template with Wix? Wix's visual editing tools None of these require technical skill or knowledge to use. Some examples include: Drag-and-drop functionality for all page elements Point-and-click text editing similar to word processors Visual style controls for colors, fonts and spacing Image editing tools built directly into the platform Wix's pre-built components These make building a website with Wix a strictly non-technical affair. Ready-made sections for common page elements (contact forms, galleries) Customizable navigation menus that automatically update site-wide Social media integration widgets requiring only account connections Pre-configured layout options for different content types Wix's automations There are a few integrated tools and features within Wix that mean you don't need technical skills even for some more advanced website creation and promotion actions. A few examples are: SEO tools with guided setup and recommendations Automated mobile optimization with preview capabilities Content generation assistance for product descriptions and blog posts Built-in analytics that present your site's data in easy-to-understand visuals How to use Wix without technical skills Website design The benefit of Wix lies in its ability to remove technical barriers to website creation, allowing you to focus on what truly matters—your content, products, services or message. Rather than spending time learning coding languages or troubleshooting technical issues, you can direct your energy toward crafting compelling content, selecting impactful images and designing an intuitive user journey. You can: Change colors, fonts, and button styles across your site Adjust layouts for different screen sizes Add and arranging images, videos, and other media Create custom page transitions and animations Website functionality Because creating a website is about more than just design, it needs to function too. Wix makes it easy to: Set up contact forms and capturing submissions Create product catalogs with detailed descriptions Implement booking systems for services Add blog functionality with commenting capabilities Marketing and features Wix also makes it possible to promote your site and to use integrated marketing features without needing to have them added. From one single Wix dashboard you can: Connect your social media accounts for automatic content sharing Set up email marketing campaigns Implement basic SEO strategies through guided tools Add Google Analytics for track site visitors and their behavior Using Wix without technical skills, are there any challenges? Not related to technical knowledge or lack of. Any potential challenges are more likely to be related to understanding Wix's user interface better, for example, understanding where the different tools and settings are on the editor. None of these challenges require technical knowledge, they simply involve familiarizing yourself with Wix's user interface and design principles

Ready to create your own website? Get started with Wix's website builder . When you're building a website  for your business, it’s natural to want to pull out all the stops. After all, you’re aiming to impress. But in the rush to create something unique, it's easy to fall into the common trap of trying too hard. I see it a lot, that desire to add just one more website feature  or a fourth font to give a website more character. More often than not, though, this strategy has the opposite effect: instead of producing a website that wows visitors, you end up with one that overwhelms them and makes them click away. The good news is that creating a striking and professional site is completely within your reach. It’s just that getting there is less about adding as many shiny new things as you can, and more about making thoughtful choices. Here’s my take on what you should consider when thinking about how to make your own website  that doesn’t underdeliver or overstretch. Let’s start with the basics: Does your site actually work? Before you even think about colors, fonts and effects, let’s talk about function.  It's surprisingly easy to overlook the simple mechanics of your site when you’re excited about the visual details. But if a visitor clicks a button and nothing happens, you might have already lost their trust in your business. So get the basics right, first. Ask yourself, is the menu working properly? Are the CTAs doing what they’re supposed to? Do links to your social media or other external pages open correctly? Fixing these functional issues is a simple, yet important, first step to making sure visitors have a positive user experience. Content needs to breathe, too Think about walking into a room packed wall-to-wall with furniture. It feels cramped and chaotic, and you don’t know where to look first. A website can feel the same way.  When text, images and buttons are crammed together without adequate spacing, the entire page feels overstimulating. This visual noise makes it hard for visitors to focus on your content and absorb your message. White space is the empty area around design elements, and it's one of the most powerful tools in your design kit. So, make use of it. Give your content room to breathe so your site feels open and organized. This also helps to guide the user’s eye from one section to the next and encourages them to explore your site at their own pace. When reviewing your pages, ask yourself: Is there enough space between your paragraphs? Between images and text? Between different sections of your page? Increasing the padding and margins around your elements can instantly make your website feel more professional and inviting. Tame your typography Good typography can instantly make a website feel polished and professional, while messy typography can make it look amateurish. I recommend having a strict typography system. Go for two fonts at most: one for your headings and one for your body text. This creates consistency and a clear visual hierarchy, helping visitors easily scan your content.  The classic pairing of a bold, expressive font for headings and a clean, simple font for paragraphs is a go-to for a reason—it works. My hot take on fonts is that the serif and sans-serif font combination is overrated. I’ve used it as my go-to in the past, but it doesn’t always feel the most consistent or readable compared to other pairings. Sometimes, using two complementary sans-serif fonts (or two serif fonts) can create a more cohesive and readable experience. The key is consistency. It’s okay to tone down the professionalism A common misconception among SMBs is that their web content  needs to be formal. While it's important to build credibility, a website that’s all business and no personality can feel cold and generic. Remember, your business website  is a chance for people to connect with your brand. Of course, it will depend on your audience, but weaving personality into your copy can make your brand more relatable and memorable. After all, people do business with people they like, and your website is the perfect place to make that connection. Personally, I try to show a side of me you won’t find on my LinkedIn. I have a dry sense of humor, so I like to let that come through in my About section. Related: Most AI-generated website content is generic. Here's how to make sure yours isn't. Keep background colors subtle When it comes to color, your brand's personality should guide your choices. If a bold, bright color palette is true to your style, then go for it. However, for many businesses, a simple background is the most effective choice. Your website often showcases your work—your products, your portfolio, your services. A neutral background, like black or white, paired with a strong accent color, allows your work to speak for itself. The focus remains on what you’re offering, not on a distracting background. Think of your website's design as the frame for a painting. That frame should complement the art, not overpower it. By keeping the design clean and focused, you let the quality of your work take center stage. For website design inspiration , take a look at the site  for construction business In the Deets , which features a clean, professional layout that allows the company’s striking interior design work to take center stage. Find the sweet spot between simple and over-stimulating So, how do you create a business website that’s clean and simple without being boring?  For me, an overly simplified website is one without interactions or animations. Those small touches can take a site from flat to memorable. They instantly make your work stand out and the site more engaging. You don't need wild, complex animations to make an impact. Simple effects can go far. Here are some to consider: Hover effects: For example, an image that subtly zooms in or a button that changes color when you hover over it. Parallax scrolling: An effect where the background moves at a different speed than the foreground, creating a sense of depth. Fade-in animations: Elements that gracefully appear as the user scrolls down the page. These small touches (which are easy to add in the Wix Editor, I might add) transform a site from a boring web page  into a memorable experience.  Sure enough, you can go the other way too: animation overkill. To hit that sweet spot, use animations purposefully—to guide attention or enhance flow. Read also: Sure, AI can design your whole website—but you give it soul Get honest feedback Creating a website isn’t a one-and-done task. It's okay to make mistakes and not have a perfect design right away. Reaching a point where your site hits all the right notes without trying too hard comes not only from the tactics I’ve outlined, but also from being open to honest feedback. So, reach out to your family, friends and colleagues for their perspective. You might be surprised by the insights you get from a quick outsider’s view. Finally, scope out the best tools like Wix’s drag-and-drop website builder  or AI design tools  to create a website that’s not only compelling but also works hard for your business. Related reading: Website launch checklist Best AI website builders What makes a good website?

Get started by: Creating a website →  | Getting a domain → Never judge a book by its cover—but as far as we’re concerned, judging by the author’s website is just fine. Of course, we’re kidding, but deciding to create a website for your readership is an important professional step as an author, even in a world traditionally dominated by print. Whether you’ve already been published or you're in the middle of working on your masterpiece, this article will guide you in creating an author website of your own (if you're not sure if you need one, check out does my business need a website ). We’ll briefly go over what purpose author websites serve and what should be included in one. Hint: You'll need a professional bio , and some testimonials and an RSS feed of your most recent posts can't hurt either. Plus, we’ll show you 10 examples of author websites to inspire your own website design. Read also: How to make a business website TL;DR: best author websites Explore author website examples that showcase how writers can effectively present their work and connect with readers. You’ll find inspiration from sites that balance storytelling, professional branding and easy navigation. These examples reveal how a well-designed author website can boost your visibility and build a loyal audience. We also outline the top features that make an author website stand out, offering practical tips to help you create a site that reflects your unique voice while making it simple for readers and publishers to explore your work. What makes a great author website? Key feature Why it matters Clear author bio Builds a personal connection with readers Showcase of books Highlights your published work and encourages sales Easy navigation Helps visitors find info like events, blog and contact Engaging blog or news Keeps your audience updated and coming back Newsletter signup Grows your reader community and keeps them engaged Professional design Reflects your brand and professionalism Social media links Connects readers to your wider online presence 10 examples of author websites Before you design your own site, explore this collection of the best websites for authors created by Wix users. These best website examples showcase strong branding, engaging layouts and all the key features that make a site stand out. Romi Neustadt BB Writer Shannon Redmon Taylor Tyng John Clarkson Trevor Cosson Alan Allinger Evan Nicholls Crawford Content Vi Khi Nao 01. Romi Neustadt: Author website with clear branding Romi Neustadt is an entrepreneur who shares her professional wisdom with the world. Her latest book You Can Have It All is an encouraging piece, guiding readers to live an authentic and fulfilled life. Romi’s author website certainly has it all. It communicates her mission as an author immediately, using impeccable personal branding and key elements that lead her to show off her mission and accomplishments. Take a look, for instance, at the strong first impression she creates. A customized slideshow on the homepage features two powerful images. Romi’s headshot is confident and warm, embodying the vision of an author you’d like advice from. This is followed by a quality image of her latest book, which is accompanied by a short description and a strategic call-to-action button that states “Order Now”—making it easy for visitors to purchase a copy. 02. BB Writer: Minimalist author website with a personal touch BB is a fiction and non-fiction writer from Boston with a sincere message and a visually pleasing website. The minimalist design and color scheme gives her website a clean feel, while the addition of images and an inspiring quote about writing enlivens the site and strengthens the writing theme. Scrolling down BB’s author website , you’ll come upon a short “About Me” section, which allows visitors more insight into BB’s background as a writer and provides a space for her to write about what she’s currently working on. You’ll also see that she’s added a customized logo to the site. Creating your own logo is a good idea as a writer, since it strengthens your personal brand. Be inspired: Book cover ideas 03. Shannon Redmon: Book website for suspense lovers Authors who want to showcase a specific book should turn to Shannon Redmon 's website as an example. Shannon strategically highlights her latest novel on the first fold of her site, pairing a high-quality image of her book cover with a photo of herself, helping visitors put a face to the name. Meanwhile, her other books remain easy to find. Upon scroll, visitors can explore her other book titles. They can even find a library of video previews promoting her latest work. You can also find recordings of online discussions she's had with other novelists, dubbed the Suspense Squad. Learn more: How to make a book cover 04. Taylor Tyng: Creative author website with a playful design Anything from typical, Taylor Tyng ’s website makes for a fun, engaging browsing experience. Visitors are greeted by an animated image of the author seemingly floating in the clouds. From the get-go, readers can see that Taylor specializes in "fantastical fiction." Taylor uses fun graphics, playful typography and animation to give readers a sense of his personality. Another clever element is Taylor’s incorporation of a lightbox —the pop-up window grabs users’ attention and encourages them to sign up to the mailing list. 05. John Clarkson: Thrilling author website with bold design The thrilling nature of John Clarkson ’s novels is made palpable by his website’s visual theme. Its cohesive design theme includes a bold color scheme and the cover art taken from his book covers. As users scroll down the homepage, parallax scrolling gives the site a sense of depth and sophistication. John’s homepage’s content is impressive while a clear navigation menu links users to even more information. Here, we have a spotlight on his latest book, reviews from critics and readers, a short bio and strategic calls-to-action placed through the page. Clearly visible links to his Good Reads and Amazon accounts encourages site visitors to purchase his work. 06. Trevor Cosson: Sleek website for a writer Trevor Cosson ’s site design is minimalistic, using lots of negative space to bring the user’s attention to the text featured throughout. As viewers navigate the site, they’ll be brought to different samples of his work, including his blog and examples of both creative writing and copy. With such a strong focus on text, you should choose a font that reflects your personality and is consistent with the rest of your website’s visual style. In this case, Trevor’s use of a simple serif font enhances the site’s classic feel. Trevor’s website header also includes links to his various social media accounts. This is a strategic way to build your following as an author, helping increase your visibility and consistently engage with your readership. 07. Alan Allinger: Dynamic author site with video flair Alan Allinger uses one of Wix’s templates to create a customized author website. The video box featured in this template perfectly embodies the goals of this crafty design element, which allows you to add overlays to your own video and frame it with customized shapes. In this case, a moving image of clouds inside of a quotation mark alludes to both the inspirational and practical aspects of writing. Overall, the dynamic template showcases Alan’s work and experience quite well. Plus, the addition of a blog gives him the opportunity to share even more great content with his online community. 08. Evan Nicholls: Artistic poet website with collage elements Evan Nicholls is a poet whose work has been featured in various literary magazines and publications throughout the years. Evan uses his website to show off the full breadth of his work, including Holy Smokes , a chapbook of poems and collages that he authored. His website makes a powerful statement. It gives the most real estate to intriguing collage-like graphics that, when clicked, reveal handpicked samples of his work. Evan incorporates subtle branding elements throughout his website. The repeated use of colorful triangles and scrapbook-like graphics draw visitors in and reflect Evan's passion in poetry and collage art. 09. Crawford Content: Clean one-page website for authors Here’s another example of a Wix website template that’s just perfect for showcasing your work as an author. In this case, the Crawford sisters work as a team, customizing this elegant design by including their own logo, images and text. Their sophisticated style is further emphasized by the use of light colors and traditional fonts. Their one-page website makes it easy to scroll through their site, and is a web design trend that's sure to impress. Vi Khi Nao: Colorful and unique author website Author and poet Vi Khi Nao 's website is anything but conventional. Featuring loud, colorful images of fruit in the background, Vi's website is impossible to ignore and hard to tear your eyes away from. Visitors may find themselves clicking through the site, just to see what's behind these curious images. It doesn't take long to realize that Vi's artistic choices are a reflection of her mission as a writer: to work across multiple genres, languages and art forms to tackle meaningful, sometimes uncomfortable, topics. How to build an author website Building an author website is a smart way to connect with readers, promote your work and grow your audience. Follow these steps to get started: Establish goals for your author website: Before exploring how to create a website , take a moment to decide what you want your website to accomplish. Are you looking to sell books, share updates, grow your mailing list or attract speaking engagements? Clear goals will help you shape your site to meet your needs. Choose a website builder: Opt for a platform that’s easy to use and offers creative tools to help you share your story. With the ability to create a website with AI  and a drag and drop website builder , you can design your site effortlessly while keeping full control over customization. Wix is a great option for authors with its user-friendly templates and features. Pick a template: Select a website template that matches your writing style and personal brand. Clean and professional layouts work well to highlight your books and create a welcoming space for readers. Register a domain name: Secure a custom domain name that reflects who you are as an author. A name like yournameauthor.com keeps it professional and easy to remember. If you need ideas, domain name generators can help you find something unique and on-brand in seconds. Set up your website pages: Your author website should include a homepage to welcome readers, an About page to share your story, a Books page to showcase your work with descriptions and purchase links, a Blog page for updates or writing insights and a Contact page for easy communication. Showcase your books: Upload quality images of your book covers and organize them thoughtfully. Provide descriptions, purchase links and excerpts to give visitors a deeper understanding of your work. Make your site mobile-friendly: Ensure your site works smoothly and looks good on mobile devices. A polished mobile experience creates a strong impression for readers browsing on phones or tablets. Review and publish: Check every page for typos, broken links or areas that need refining. Once your site is ready, hit publish and share it with your audience. Maintain your author website: Keep your website up to date by adding new releases, sharing blog posts or announcing events. Regular updates show that you are active and engaged, giving visitors a reason to return. What's the purpose of author websites? As hard as it is for bibliophiles to admit, every author needs an online presence. An author website gives visitors easy access to information about you and your work, including published books and accomplishments. This boosts your visibility and strengthens your professional reputation. Author websites also help generate interest in your work and build a loyal reader base. While word of mouth is always valuable, an online presence puts you on the map and makes it easier to promote upcoming books or events. Finally, an author website can streamline book sales. Adding an online store  lets you sell books directly to readers, or you can link to platforms like Amazon or Kindle. By combining strong online marketing with steady website traffic , you might even reach the bestseller list. Learn more: AI website examples What should an author website include? Your website should reflect your unique style, so its design and content will vary depending on your preferences. Start by selecting a web hosting platform  and a template  with the features you need. You can always customize the template to match the tone of your work. Once your site is set up, make sure to include these key elements: A professional domain name:  Pick a domain name that's professional and easy to remember. Keep it short and on-brand by including your name and possibly “books” or “author.” Pro tip: Use your author name instead of a book title, so your domain remains relevant as you create new work. This also helps establish your brand identity as an author. An About page:  Your About page is where you can introduce yourself, share your achievements and discuss your inspiration as a writer. Include a headshot, notable awards and a professional bio . Keep it concise—many visitors will form their first impression of you here. Your books:  Create a section dedicated to your books. Include high-quality images of the covers, brief descriptions and even excerpts to entice readers. Consider setting up an online store to sell your books directly from your site. Add clear call-to-action buttons like “Buy Now” for a smooth shopping experience. If you’re working on a new book, include it too. A preview or title can generate excitement for its release. Positive reviews:  Showcase positive feedback from readers, publications or other writers. Adding reviews and testimonials helps potential readers get a sense of your book’s appeal and increases the likelihood of them picking it up. Add a contact form:  Keep fans updated on your career, book releases or events by capturing their contact information. Add a simple contact form  to your website and use email marketing  to engage with your audience. Read also: How to start a business , Company website design Best author websites FAQ What design elements are important for an author website? Professional layout : Clean, intuitive navigation. Brand consistency : Fonts, colors, and imagery that match your genre or personal style. Mobile-friendly design : Ensures usability on all devices. Fast loading times : To prevent visitors from leaving if the user experience on your site doesn't match their expectations. High-quality images : Clear, attractive visuals for book covers and headshots. Readable typography : Avoid overly decorative fonts for body text. Do I need a blog on my author website? Pros : Blogging can help with SEO, keep your site active and engage readers to engage with you better. Cons : It requires consistent effort and content creation which can take time and resources. How much will it cost to create an author website? Domain name : $10–$20/year. (Free with a Wix premium plan). Hosting : $5–$25/month (Free with all Wix sites). Platform costs : With Wix you can create a free site, or take a paid plan starting at $17 a month. Optional designer fees : $500–$5,000 for professional services. (Not needed if using a website builder). Learn more: Best domain name generators How do I maintain my author website? Regular updates : Keep your content fresh with news, events or new releases. Monitor your analytics : Use tools like Google Analytics to track visitor behavior. Test your site functionality : Check that links, forms and purchase buttons work as intended. What are the benefits of having an author website? The main benefits of a website are that it makes it simple for readers to find you and connect. It showcases your work—books, articles or creative projects—and gives you a space to share your story and updates. It’s also a powerful marketing tool, helping you build an email list, promote new projects and share events like book signings or launches. Beyond that, it strengthens your professional image and helps you create a deeper, more meaningful connection with your audience.

Build your website in minutes, try Wix for free today → Finding the perfect landscaping website builder is the first step toward filling up your schedule for the season. A great platform helps you showcase your services, earn local trust and make it easy for clients to reach out. Some landscapers start with a free website builder  to get online fast. Others want a step-by-step guide on how to make a website  that highlights their work and attracts steady leads. We'll cover the best tools for landscaping businesses and help you choose the one that actually supports your goals. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: landscaping website builder Choosing the best landscaping website builder saves time, cuts costs and helps you look professional from day one. Below is a quick snapshot to help you compare platforms, understand landscaping website cost and decide the best path for how to make a landscaping website . This foundation also supports long-term growth if you’re thinking about how to start a landscaping business . Platform Best for Standout strengths Starting price* Wix Landscaping businesses that want flexibility + built-in marketing AI site creation, form builder, galleries, bookings, payments, SEO Free plan; Paid from $17/mo (annual) Wix Studio Agencies & freelancers building client landscaping sites Advanced design control, collaboration, responsive layouts, AI tools From $19/mo (annual) Yola Simple starter sites Basic templates, drag-and-drop, simple forms Free; Paid from $9.95/mo (annual) Houzz Pros relying heavily on Houzz leads Portfolio pages, reviews, lead tools Contact sales Webador Micro businesses needing something quick Simple builder, basic SEO, contact forms Free; Paid from $6/mo (annual) Snapps.ai Fast AI-built websites AI layouts, content generation, mobile ready From $19/mo (annual) *Prices are approximate and may vary by plan, billing cycle and region. “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix 6 best landscaping website builder solutions When choosing a landscaping website builder, it’s important to compare tools on features, pricing and ease of use. Here’s a look at the top options for landscaping businesses. Wix Wix Studio Yola Houzz Webador Snapps.ai 01. Wix Wix is more than just a website builder, it’s a complete platform that empowers landscaping professionals to create landscaping websites  that attract clients, showcase projects and grow a business online. With Wix, you can get started quickly using a free AI website builder , while also having full control over every design and functionality element. Wix offers thousands of website templates , including specialized agriculture and farming website templates , that are fully customizable to match your landscaping brand and style. From portfolio website layouts to service showcases, Wix's website templates make it easy to highlight your agriculture business's services professionally. Features: The form builder makes it easy to create custom forms for client inquiries, appointment requests and quotes. Drag-and-drop website builder for total creative control. Mobile optimization so your site looks great on any device. Built-in SEO features to help your landscaping business get found online. Integrated blog maker and marketing tools to support landscaping marketing . Online payment processing and booking integrations to manage services directly through your website. Pricing:  Free plan available. Paid Wix Plans start at $17 a month (billed annually). Month-to-month pricing also available. With Wix plans , you also get free website hosting  and a free domain name for your first year, making it even easier to launch your landscaping business online. 02. Wix Studio If you’re creating landscaping websites for clients, Wix Studio i s designed to give agencies, freelancers and designers the professional tools they need. It’s more than a builder, it’s a complete platform for managing multiple projects, collaborating with teams and delivering polished, client-ready websites efficiently. From building a single client site to handling multiple projects, Wix Studio streamlines the workflow while keeping quality and creativity at the forefront. Wix Studio offers 375+ customizable responsive website templates that are ideal for professional landscaping projects. Every template can be tailored to showcase client work, highlight services and integrate advanced features with ease. Features: Form builder to create custom contact forms, quote requests and booking systems for clients. Advanced AI web design tools to generate layouts, content and imagery efficiently. Collaboration and workflow management tools for team projects. Mobile optimization for all client sites. Built-in SEO and marketing strategies (including a blog maker) to help clients get found online. Pricing:  Paid plans start at $19 a month (billed annually). Month-to-month pricing also available. 03. Yola Yola is a beginner-friendly landscaping website builder that allows small landscaping businesses to create simple websites. Yola provides over 85 basic, easy-to-customize templates suitable for small service businesses, helping landscapers get online fast. Features: Drag-and-drop editor for simple customization. Basic form builder for contact and quote requests. Mobile-optimized templates. Basic SEO tools to help local clients find your site. Pricing:  Free plan available. Paid plans start at $9.95 a month (billed annually). Month-to-month pricing also available. See more:  Wix vs Wix Studio Wix Studio vs Elementor Wix Studio vs Shopify Wix Studio vs Framer Wix Studio vs Squarespace 04. Houzz Houzz is a directory first and a website builder second. Their website creation service puts your business on a template that mirrors the Houzz directory style. While it integrates well if you get all your leads from Houzz, you don't really own the look and feel. It can be expensive compared to other options if you aren't using their lead generation services. Houzz emphasizes portfolio-style pages where landscapers can display projects and services. Features: Pre-built project galleries for showcasing completed landscaping work. Client inquiry forms for direct leads. Tools to manage reviews and client interactions. Mobile-friendly display for on-the-go browsing. Accept online payments with an integrated payment tool. Pricing: Free trial available. Contact Houzz directly to uncover paid pricing plans. Learn more:  Website builders for service businesses Best website builders for SEO Best website builders for beginners 05. Webador Webador is a beginner-friendly landscaping website builder designed for micro-businesses that need a simple website without complex tools. Webador offers users basic, easy-to-customize templates that allow landscapers to highlight services and showcase work. Features: Simple form builder for contact and quote requests. Drag-and-drop editor for quick setup. Mobile-responsive templates. Basic SEO tools for local discoverability. Pricing:  Free plan available. Paid plans start at $6 a month (billed annually). Learn more:  How to make a website fast Website builder vs. web developer Traditional vs. AI website builder 06. Snapps.ai Snapps.ai is an AI-driven l andscaping website builder that lets small businesses generate a professional site in minutes. It’s perfect for landscapers who want a fast setup with AI assistance. This platforms offers AI-generated layouts that adapt to landscaping service needs. Features: AI website builder to create pages, content and images quickly. Simple form builder for client inquiries and quotes. Mobile optimization included. Basic SEO tools for local search visibility. Pricing: Paid plans start at $19 a month (billed annually). Learn more: Best AI website builders Best website builders designers Best one page website builders Best website builders for freelancers Best website builder for small business Editor’s note:  Pricing listed in this guide is accurate as of December 31, 2025 and may change over time. Be sure to visit each platform’s pricing page directly for the most up-to-date details, promotions and plan inclusions. Is Wix good for landscaping websites? Short answer: Yes. Long answer: It provides the specific tools a visual, service-based business needs to thrive. When you look at landscaping websites, the imagery is everything. You need high-quality galleries to prove you can handle that hardscaping project. Wix offers pro-gallery features that load fast and look sharp on mobile devices. But a pretty picture doesn't pay the bills. You need business solutions. "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead at Wix Branding and marketing Building a brand is more than just mowing grass. Wix offers tools to help with every part of landscaping marketing. Logo maker :  If you are stuck on how to make a landscaping logo , the built-in logo maker can generate professional options in minutes. Title generator:  Use AI tools to generate memorable landscaping slogans . Email marketing :  Send seasonal reminders for spring cleaning or fall leaf removal directly from your dashboard. Learn more: How to design a logo What is web design How to design a website Website design ideas Operations You can manage your entire schedule online. With Wix's online scheduling , clients can book estimates or recurring services and you can accept payments securely. Wix turns your website from a brochure into an employee that works 24/7. Specialized templates You don’t have to start from scratch. Wix offers specific agriculture and farming website templates that are easily adjusted for residential landscaping. They come pre-loaded with the sections you need, like "Our Services," "Portfolio" and "Contact Us." Explore templates: Landscaping & gardening services website template Landscape company website template Landscaping services website template Landscaping website builder FAQ How do I start a landscaping business? Start by choosing a landscaping website builder, use a domain name generator or domain name search to find and register a domain name and create a professional website with clear service offerings, a blog and contact forms. Using Wix or Wix Studio can streamline this process with ready-made templates and tools. Can I use AI tools to make a landscaping website? Yes. Wix provides best AI website builders tools, including a free AI website builder, which can generate professional layouts, content suggestions and design elements tailored to landscaping businesses. Explore more website builders: Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders What should I look for in a landscaping website builder? When choosing a landscaping website builder, focus on tools that actually help you win clients, not just launch a pretty site. Look for customizable service pages, project galleries, a built-in form builder for quotes, online booking or scheduling, SEO tools, mobile-friendly layouts and the ability to easily update images and pricing. Bonus points if the platform offers AI features to speed up content creation and marketing tools to help you rank and generate leads over time.