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LinkedIn isn’t just for job hunting anymore—it’s a powerful tool for businesses to connect with customers, build credibility and generate leads. Buyers are more likely to trust brands they engage with on LinkedIn. If you’re serious about growing your business, understanding how to create a website is just the beginning. . A strong LinkedIn profile helps you reach decision-makers, showcase your expertise, and build valuable relationships. If you're using a website builder  to establish your brand or investing in social media marketing  to boost visibility, LinkedIn should be a key part of your plan. Ready to make an impact? Here’s how to create a LinkedIn company page that stands out and attracts the right audience. How to create a business page on LinkedIn Create your own account Set your tone of voice Write a compelling company description List your strengths and specialties Add your professional logo Upload an impressive cover image Link to your website and social networks Set up your Career page Project your best products or services in the spotlight Show off your personality with powerful content Engage your employees to attract more followers Customize your call-to-action (CTA) Use LinkedIn analytics Keep optimizing your page 01. Create your own account To get started with your LinkedIn marketing , the first step is creating a personal LinkedIn profile. This is key for setting up a company page later since you need to already have a presence on the platform. It’s quick, easy, and free. Think of it as telling your professional story—share who you are, your skills, past experience, and interests. It’s your chance to stand out and build trust with your audience. Once your personal profile is ready, you can create a company page  by entering your business name and a custom URL. This unlocks the tools you need to manage your brand’s LinkedIn presence. 02. Set your tone of voice Before you start creating content or uploading photos, take a moment to define your brand’s voice. Just like you, your brand has a personality, and it’s important to decide how you want it to come across. LinkedIn is known for being professional, but that doesn’t mean your page has to be stiff or boring. Aim for a tone that balances professionalism with approachability—LinkedIn is still a social network. Let your unique personality shine while staying mindful of what your audience cares about. Ask yourself what makes your brand stand out and why people would want to engage with it. This will help you shape a voice that connects with your audience and builds lasting relationships. 03. Write a compelling company description You’ve got 2000 characters to highlight the passion, effort and uniqueness that make your company stand out. Use this space to craft a summary of who you are, your standout products or services and a glimpse into your story. It’s your chance to connect with your audience while keeping SEO in mind. Why does SEO matter? Because this description is how potential customers and search engines find you. Add keywords that reflect your brand, industry and expertise. Think about what your audience might search for to discover a business like yours. A solid SEO strategy makes sure you’re not just visible but easy to find. If your business operates globally, consider translating your company name and description into multiple languages. LinkedIn lets you add up to 20 translations to your profile, helping you connect with audiences around the world. 04. List your strengths and specialties LinkedIn helps your business shine with its unique skills, but there’s a catch: you can only pick 20 specialties. To make the most of this space, focus on what makes your business different. Your specialties should reflect your core services and what sets you apart from the competition. Highlight the skills that truly represent what you do and how you solve problems for your customers. This not only helps people understand your strengths but also boosts your visibility in relevant searches. For example, if you’re a custom jewelry designer, skip generic terms like "jewelry design" and get specific about your expertise. Try keywords like "bracelet design," "necklace design," "handmade accessories" or "fine craftsmanship." These details help attract your ideal audience and make it easier for potential customers or collaborators to connect with you. 05. Add your professional logo Your logo is the face of your brand. It helps people recognize your business and shows professionalism across platforms. On LinkedIn, your logo appears in search results, employee profiles and next to your posts. That consistent exposure builds trust and boosts recognition. Don’t have a logo yet? No problem. The Logo Maker makes it easy. Just answer a few simple questions about your business and choose from hundreds of design options. Make sure your logo design  is simple, clear and easy to read. Include your company name and tagline in a way that feels balanced. For LinkedIn, use the recommended size: 400 x 400 pixels. Learn more: How to make a good logo 06. Upload an impressive cover photo You know the saying “Don’t judge a book by its cover”? Let’s be real—when we see a shiny, eye-catching book, it grabs our attention. The same goes for your LinkedIn company page. One of the first things people notice is your cover photo. Like it or not, first impressions matter which is why your brand image is so important in marketing. Your LinkedIn cover photo is a quick visual snapshot of your company. It’s your chance to show off your brand’s personality, highlight your best offerings or share your mission in one image. Here’s how to make it stand out: Be bold and creative.  Use visuals that catch attention but stay authentic to your brand. Think of it as your “digital storefront.” Stick to your brand colors.  Use your brand palette to create a cohesive look that works with your logo. Keep it high-quality.  Your cover photo needs to look sharp and professional (LinkedIn recommends 1536 x 768 pixels). A blurry image is a no-go. Consider free photo editors online  to filter and adjust your shots. Show what you stand for.  Whether it’s a strong tagline, your top product or your team culture, use this space to tell your story. 07. Link to your website and social networks Building a strong online visibility means being transparent across all communication platforms. An easy way to do this is by linking your social accounts, so your audience can move easily between channels. To get the most out of your LinkedIn marketing, connect your email, newsletter, blogs, social networks and—most importantly—your business website. Don’t have a website? It’s time to create one. A website lets you control what customers see, whether it’s shopping your products, reading your blog or booking your services. Start by picking a website builder that suits your business needs, and don’t forget to choose a domain name  and website hosting  service to bring your site online. Wix makes it easy with a reliable CRM system, built-in marketing tools like email and social media, tons of customizable templates for any industry and an intuitive coding platform . 08. Set up your “Career” Page While career opportunities are still at its core, it’s now a hub for networking, brand-building and showcasing company culture. One of the best tools for connecting with talent is the Career Page, designed to highlight not just your job openings but also what makes your company stand out. The Career Page is split into two sections: the Jobs tab and the Life tab. Here’s how to use them: Jobs Tab : This section showcases open roles in a clean, user-friendly format. LinkedIn takes it further by tailoring job listings for candidates based on their search history and profile activity. This ensures your listings reach the right people while making it simple for candidates to find roles that fit. Life Tab : Think of this as your company’s storybook. It’s where you can spotlight your culture, mission and what makes your team unique. Use authentic employee stories, videos, behind-the-scenes photos and blog posts to create a compelling narrative. Add testimonials and highlight departments or teams to give candidates a deeper look at your company. Make it personal and inviting. A great example is Google’s Career Page. They offer tailored tabs for different audiences like students or engineers and fill them with engaging content like employee blogs, vibrant photos, cultural insights and even fun facts like how many languages their team speaks. If you want to attract top talent, updating your LinkedIn Career Page is a must. It’s a powerful way to connect with job seekers, show off your company’s personality and build stronger connections with potential employees. 09. Show off your personality with powerful content The first step is deciding what kind of content to share. LinkedIn company pages support two main types of posts: updates to engage your audience and showcase your business and thought leadership content to position your brand as an industry expert. Mix it up to keep your audience interested and make sure every post adds value. Company Updates    Share news, industry articles, employee stories or blog posts with eye-catching images, videos or call-to-actions (CTAs)  like store links or newsletter sign-ups. Target updates by language, location, job roles or industries. Post daily in the morning for better visibility. Sponsored Content    Want to expand your reach? Sponsored content is the solution. These native ads blend into feeds and attract new audiences. Use advertising  to meet big goals like reaching professionals beyond your followers. Just set your marketing strategy , define your budget and tailor ads to your ideal audience. It’s an easy way to build awareness and drive conversions! Want to take your LinkedIn strategy to the next level?  Start by learning how to market on LinkedIn . 10. Place your best products or services in the spotlight Got a signature cheesecake recipe or unique nail art designs? If you have a standout product or service to promote, a LinkedIn Showcase Page can help. It’s an extension of your company page built to highlight specific offerings or connect with niche audiences. This tool lets you share tailored content and reach the right followers. Even better, your audience can choose to follow just your showcase page if that’s all they’re into. It’s a simple, focused way to connect with your ideal customers and let your best products or services shine. 11. Engage your employees to attract more followers Your employees are powerful advocates for your brand on LinkedIn. By linking to your company page and engaging with your posts, they help expand your reach and build credibility. Encourage your team to follow your page, share updates and tag the company in relevant content. This highlights workplace milestones and fosters a connected culture while increasing visibility to potential clients, partners and future hires. Empower your employees to share your story and amplify your brand. 12. Customize your call-to-action (CTA) LinkedIn lets you customize your call-to-action button to match your business goals, whether that's directing visitors to your website, encouraging them to get in touch, or prompting them to sign up for a service. Options include “Visit Website,” “Contact Us,” “Learn More,” “Sign Up,” and “Register.” To boost conversions, make sure your CTA aligns with your business goals and what your audience wants. For example, a B2B company might get the best results using “Learn More” to link to a case study or service page, while an eCommerce brand could use “Shop Now” to drive sales. Use LinkedIn Analytics to track how your CTA is performing so you can tweak and improve your strategy as needed. 13. Use LinkedIn analytics This built-in tool gives you insights into key metrics like visitor demographics, follower growth, post engagement and content performance. Knowing who’s interacting with your content and how they engage with your page helps you fine-tune your strategy and see better results over time. Keep an eye on your post engagement rates to see which types of content—articles, videos, or carousel posts—connect best with your audience. Check visitor demographics to make sure you're reaching your target market. If some posts aren't landing, try experimenting with different formats, headlines or posting times. 14. Keep optimizing your page Track engagement metrics, follower trends, and content performance to refine your strategy over time. If certain posts get more clicks or interactions, create similar content. If engagement drops, try new formats, posting times or topics to keep your audience interested. Optimization goes beyond content. Keep your company page updated with fresh business descriptions, images and specialties as your brand evolves. Test different call-to-action buttons to see what works best for driving conversions. A strong LinkedIn presence keeps your brand relevant and helps it grow. Simple ways to refine and boost your LinkedIn company page Update your business description : Ensure your description is clear, concise and aligned with your current goals. Refresh images : Update your logo, cover photo and any other visuals to reflect your evolving brand identity. Optimize your call-to-action (CTA) : Regularly adjust your CTA button to encourage desired actions (like visiting your website or contacting you). Revisit your specialties : Add or remove skills and specialties based on your business’s focus and market demand. Post consistently : Maintain a regular posting schedule to keep your audience engaged and informed. Experiment with content formats : Test a mix of content types (articles, videos, infographics) to see what resonates with your audience. Refine target audience : Review your audience demographics and adjust your content or targeting strategies accordingly. Review analytics : Track engagement, reach and clicks to understand what content performs best and where to adjust. Engage employees : Encourage employees to share content, update their profiles and tag your company page to increase visibility. Update product/service features : Regularly highlight key offerings or new products that are central to your business. Enhance career page : Ensure job listings are up-to-date and that the company culture is well-represented. Test post timing : Experiment with posting at different times of day to find when your audience is most active. Monitor competitors : Keep an eye on what your competitors are doing on LinkedIn and adjust your strategy to stay competitive.

Turning your idea into a business? Start with a domain name→ If you're interested in the healthcare industry, have a passion for providing essential medical equipment and want to contribute to improving patient care, starting a medical supply business can be a rewarding venture. In this guide, we'll take you through the process of turning your medical supply business idea into a successful venture, from building your business plan to creating a business website . Looking to get your business launched online? Take Wix's website builder for a spin. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. What is a medical supply business? A medical supply business is a service-based company that provides various medical equipment, supplies and devices to healthcare facilities, practitioners and individual customers. This type of business plays a crucial role in the healthcare industry by ensuring that healthcare providers have access to the necessary tools and resources to deliver quality care to patients. Medical supply businesses offer a wide range of products, including but not limited to: Medical equipment: This includes items such as hospital beds, wheelchairs, oxygen concentrators, nebulizers and patient monitoring devices. Consumables: These are disposable or single-use items like gloves, syringes, bandages, masks and catheters. Diagnostic tools: This category includes devices for measuring blood pressure, glucose levels, thermometers and stethoscopes. Personal protective equipment (PPE): In recent times, the demand for PPE like masks, gowns, face shields and gloves has grown significantly due to the COVID-19 pandemic. Why start a medical supply business? Top benefits The medical supply industry is a rapidly growing market driven by factors, such as an aging population , advancements in medical technology and increased healthcare access. Beyond this, starting a business in the medical supply industry offers several benefits like: Fulfilling a critical need: Medical supplies are essential for healthcare facilities, practitioners and patients. By starting a medical supply business, you can contribute to meeting the demand for these necessary products and support the delivery of quality healthcare. Growing market: The healthcare industry is expanding and the demand for medical supplies is expected to continue rising. This presents opportunities for entrepreneurs to enter the market and establish a successful business. Diverse customer base: Medical supply businesses cater to a broad range of customers, including hospitals, clinics, nursing homes, home healthcare providers and individual customers. This diversification allows for multiple revenue streams and a larger potential customer base. Impact on patient care: Your medical supply business can directly impact patient care by ensuring that healthcare professionals have access to reliable and high-quality equipment and supplies. Contributing to the improvement of patient outcomes can be incredibly rewarding. Market stability: The healthcare industry is known for its stability, even during economic downturns. People will always require medical care and the necessary supplies, making the medical supply business relatively resilient to economic fluctuations. Profit potential: Medical supplies, especially specialized equipment and devices, can have a high profit margin. By establishing strong relationships with suppliers, managing costs effectively and delivering exceptional service, you can achieve healthy net profit margins. Opportunities for innovation: The medical supply industry is constantly evolving, driven by advancements in technology and changing healthcare needs. This presents opportunities for innovative solutions and the development of new products or services. How to start a medical supply business Starting a medical supply business requires careful planning, market research and adherence to legal requirements. Here are seven essential steps to guide you through the process: Conduct market research Develop a business plan Secure financing Establish supplier relationships Set up legal and operational infrastructure Build a customer base and provide excellent service 01. Conduct market research Thoroughly research the medical supply market to identify potential opportunities, target customer segments and assess the competitive landscape. Understand the specific needs and demands of your target market and identify any gaps or untapped niches you can focus on. Related reading: How to start a medical transportation business 02. Develop a business plan Create a comprehensive business plan that outlines your goals, strategies, target market, competitive analysis, marketing plans and financial projections. Your medical supply business plan will serve as a roadmap for your venture and will be essential for securing financing and attracting potential investors. 03. Secure financing Determine the financial resources required to start and operate your medical supply business. You may need to raise money for your business for inventory , equipment, marketing, staffing and operating expenses. Explore financing options such as business loans, lines of credit or seeking investors such as angel investors in order to secure the necessary capital. 04. Establish supplier relationships Identify reliable suppliers and manufacturers that can provide you with high-quality medical supplies at competitive prices. Establish partnerships and negotiate favorable terms and conditions to ensure a steady supply of products. 05. Set up legal and operational infrastructure Register your business and obtain the necessary licenses and permits to legally conduct your business operations . Consult legal and accounting professionals to determine the most appropriate business structure and ensure compliance with local, state and federal regulations. For instance, if you choose to register your business as an LLC (Limited Liability Company) you would be exempt from liability for company debts and given certain advantages when it comes to corporate tax . Learn more: How to start an LLC in New York 06. Build a customer base and provide excellent service Focus on delivering exceptional customer service to build trust and establish long-term relationships with your customers. Provide timely and reliable deliveries, offer competitive pricing and address customer inquiries and concerns promptly. Word-of-mouth referrals and positive reviews will be crucial for growing your customer base. Tips for managing a medical supply business effectively Effectively managing a medical supply business is vital for maintaining operational efficiency and delivering excellent customer service. Here are five essential steps to manage your medical supply business effectively: Implement efficient inventory management: Establish an inventory management system to monitor stock levels, track product expiration dates and ensure you have an adequate supply of products to meet customer demand. Use technology solutions like inventory management software to streamline these processes. Focus on customer relationship management: Maintain strong relationships with your customers by providing personalized attention and addressing their specific needs. Keep track of customer preferences and purchasing patterns to offer tailored recommendations and special promotions. Stay updated on industry trends and regulations: Keep abreast of industry trends, regulatory changes and technological advancements in the medical supply field. Continuously educate yourself and your team through industry publications, attending conferences and participating in relevant professional networks. Invest in employee training and development: Provide comprehensive training to your staff on product knowledge, customer service skills and industry best practices. Regularly assess their performance, provide feedback and offer opportunities for professional growth and development. Foster supplier relationships: Maintain strong relationships with your suppliers to ensure reliable and timely deliveries. Collaborate with them to explore new product offerings, negotiate pricing and terms and stay informed about industry developments. Tips for promoting your medical supply business Promoting your medical supply business is crucial for attracting customers and establishing a strong brand presence. Here are some tips to effectively promote your medical supply business: Build your brand: What you name your business , as well as your medical logo , color palette and messaging are vital to establishing an effective and cohesive brand. Consistency and professionalism in your branding across all platforms will help establish trust and recognition among potential clients. If you’re looking for some branding help, consider using Wix’s logo maker and business name generator to get your creative juices flowing. You can also learn how to make a medical logo that inspires trust. Develop a professional website: Understanding how to make a website is crucial to showcase your products, highlights your value proposition and provides essential information for potential customers. Optimize your healthcare website for search engines to improve visibility in online searches. Learn more about how to make a medical website . Leverage digital marketing: Utilize digital marketing strategies such as search engine optimization (SEO), pay-per-click advertising and social media marketing to reach your target audience. Engage with your audience through valuable content, online forums and social media platforms to build trust and raise awareness of your brand. Establish partnerships with healthcare professionals: Collaborate with healthcare providers, doctors, clinics and hospitals to build relationships and gain referrals. Offer demonstrations of your products, provide educational resources and participate in relevant industry events to establish credibility and trust. Attend trade shows and conferences: Participate in trade shows, conferences and industry events to showcase your products, try networking with potential customers and stay updated on the latest industry trends. Make a lasting impression by offering informative presentations or demonstrations at these events. Provide exceptional customer service: Focus on delivering exceptional customer service at every touchpoint. Promptly respond to inquiries, provide accurate product information and offer after-sales support. Positive customer experiences will lead to referrals and repeat business. By following these steps and implementing effective marketing strategies, you can start and manage a successful medical supply business. Continuously evaluate your business performance, adapt to market changes and provide excellent customer service to ensure the long-term success and growth of your venture. Challenges of running a medical supply business Running a medical supply business comes with its own set of challenges. Understanding and addressing these challenges is crucial for long-term success. Here are some common challenges to consider: Compliance with regulations: The medical supply industry is subject to strict regulations and quality standards. Ensuring compliance with regulations, such as the Food and Drug Administration (FDA) requirements and industry-specific certifications is essential for operating legally and maintaining customer trust. Intense competition: The medical supply market is highly competitive, with numerous established players and new entrants vying for market share. Developing a unique value proposition, building strong relationships with customers and differentiating your offerings are key to standing out from the competition. Supply chain management: Managing the supply chain can be complex, involving sourcing products from manufacturers, ensuring timely deliveries and maintaining adequate inventory levels. Establishing efficient supply chain processes and building reliable supplier relationships are critical to meeting customer demand. Evolving healthcare landscape: The healthcare industry is constantly evolving with changing regulations, reimbursement models and technological advancements. Staying informed about industry trends and adapting your business strategies accordingly is necessary to remain competitive and meet customer needs. How profitable is a medical supply business? A medical supply business can be profitable due to various factors related to the healthcare industry's demand for medical equipment, supplies, and services. Some of the main reasons for its profitability include: Steady demand: The healthcare industry has a consistent demand for medical supplies, equipment, and devices. Hospitals, clinics, nursing homes, home healthcare providers, and other medical facilities require a continuous supply of medical products. Aging population: This phenomenon increases the need for medical care, which in turn drives the demand for medical supplies and equipment, such as mobility aids, home healthcare products, and specialized medical devices. Strict regulatory requirements : Healthcare facilities are required to adhere to strict quality and safety standards. This creates a need for suppliers that provide reliable, certified, and compliant medical products. eCommerce websites : eCommerce builders provide opportunities for reaching a wider customer base, including individual consumers seeking medical supplies via ecommerce . Starting a profitable medical supply business requires careful planning, market research, a deep understanding of regulatory requirements and strong relationships within the healthcare industry. How to start a medical supply business in a specific state If you're looking into starting a medical supply business in a specific state, here’s what you need to know: How to start a business in South Carolina How to start a business in Pennsylvania How to start a business in Oregon How to start a business in Missouri How to start a business in Indiana How to start a business in Maryland Don’t see your chosen state here? You can use the search bar in the Wix Blog to find all the information you need. Examples of medical supply businesses on Wix Gatesco Medical Supplies :​​ Serving the Dallas/Ft. Worth community for over 20 years, Gatesco Medical Supplies is dedicated to providing the best medical equipment and supplies. GLB Medical Solutions : GLB Medical Solutions is committed to being the most trusted one-stop-shop in Georgia for all medical devices and supplies. Interested in other business ideas? How to start an online business How to start a consulting business How to start a fitness business How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a t-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a flower business How to start a gym business How to start a landscaping business How to start a rental property business How to start a pool cleaning business How to start a tutoring business

Create your logo in minutes with a logo maker → The AI logo maker has completely changed how brands come to life. What once required a designer, long timelines and a hefty budget can now be done in minutes with the help of smart, intuitive tools powered by artificial intelligence. Whether you’re launching a new business or refreshing an existing brand, an AI logo generator help you build a strong visual identity quickly, affordably and with confidence. In this guide, we’ve rounded up the 8 best AI logo generators, spotlighting tools that make it easy to design a professional logo and make a website  that looks cohesive from day one. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. Are AI logo generators right for your business? Remember that the internet is still growing, with more and more people using it every day. This means that there's a large and growing potential audience for your blog, too. AI logo generators can be a great option for businesses that are looking for a quick and affordable way to design a logo  as they can generate dozens of options in a matter of seconds, and can be customized to reflect your company's branding. In 2026, we will continue to see more AI-generated content, including in unexpected places. This means designers need to stay sharp and keep up with the trends, as automated technology like AI image generators make it easier and more accessible for anyone to explore and create. It opens new and exciting possibilities for creators and brands to push boundaries and integrate technology in innovative ways. - Effy Fisher, Wix Logo Maker UX designer Here are some other benefits of making an AI logo for your business: Variety of designs: AI logo makers generate a wide variety of logos, so you're sure to find one that fits your brand. Customization: After creating the original visuals, you'll be able to customize your logo to reflect your company's branding. Easy to use: These tools are typically very easy to use, even if you don't have any design experience. Affordable: Logo design costs a pretty penny if you work with a designer. A logo maker is a great option if you’re working with a tight budget. However, there are also some potential drawbacks to using an AI logo generator that you should keep in mind when deciding whether it's the right choice for your business: Not as unique: Designs generated by AI tools are generally not as unique as logos created by a professional designer. May not reflect your brand: If you don’t make the necessary adjustments, you may end up with a logo that doesn't accurately reflect your company’s brand identity. Check out these AI web design tools  as well. 8 best AI logo generators We’ve researched the best AI for logo design to help you narrow down your search and get you closer to the logo of your dreams. Wixel AI Logo Generator Wix Logo Maker Logomaster Looka LogoAi Brandmark Tailor Brands Logo Maker Fiverr Logo Maker 01. Wixel AI Logo Generator Wixel's AI Logo Generator makes it easy to design a professional logo in minutes, even with no design experience. Simply enter your brand name, choose your industry and style preferences and let the AI generate logo concepts tailored to your business identity. You can customize colors , fonts and layouts to match your brand, and use Wixel's image converter to transform images into different high-quality formats suitable for websites, social media and marketing materials. Wixel is a fast, flexible solution for creating a polished logo that looks great across all your brand touchpoints, without starting from scratch. Wixel features: AI-powered logo generation tailored to your brand name, industry and style preferences Easy customization of colors, fonts and layouts with no design experience required Download high-quality logo files optimized for websites, social media and marketing assets Pricing: Free plan:  $0. Includes limited weekly AI credits to create logos, images and other creative assets for testing the platform. Basic plan:  $90/year. Includes monthly AI credits for consistent logo creation, images, videos and branded content. Pro plan:  $290/year. Includes higher monthly AI credits for multiple projects, plus a free Wix website plan and domain. Max plan:  $590/year. Includes the highest AI credit allowance for large-scale, recurring creation, plus a free Wix website plan and domain. Check out Wixel's AI image generator  and AI art generator  for added inspiration. 02. Wix Logo Maker With the Logo Maker , you can design a logo in minutes. After you input your business' name and tagline, select your industry and indicate your design preferences, the AI logo maker will offer dozens of options to choose from. After choosing one, you can change the font, color or icon. Better yet, you can even start from scratch if the results don’t quite hit the mark. This is the best option if you want to start building your business online because most of Wix’s premium plans include a logo at no extra cost. Once you've fine-tuned your logo, you can easily place it across your website, build social media assets and order branded merchandise and business cards. As an added bonus, Wix website users can also employ the AI image generator to make their own brandmarks. Wix features: Comes free with most Premium Wix plans Can customize the logo using a huge range of design features , including new colors and graphics Get a variety of logo sizes and variations for social media and other popular applications Pricing: Logo + website plan: Logo included. Includes access to full branding suite and an assortment of logo variations and file formats, including resizable SVG files. Basic plan: Price varies. Includes logo design, full commercial usage rights and standard logo files. Advanced plan: Price varies. Includes Basic Plan features, plus resizable logo files and social media files. Learn more: How to make an AI logo 03. Logomaster Logomaster’s AI logo generator can help you craft the logo of your dreams in just five minutes. All you have to do is select logos you want yours to mimic, choose brand colors , add your company name and select an icon. Should the outcomes fall short of your expectations, you have the flexibility to fine-tune your preferences to your heart's content. This allows you to make as many adjustments as necessary until the results align perfectly with your creative vision. Features: High-resolution, web-ready files come standard with any package Some packages let you make unlimited changes to your logo Partners with Wix to help you build a website with your logo Pricing: Basic plan: $49/package. Includes high-resolution, web-ready files and logo on white and transparent backgrounds. Premium plan: $99/package. Includes Basic Plan features, plus print-ready files, unlimited changes after downloads and custom background colors. Enterprise plan: $149/package. Includes Premium Plan features, plus social media assets, mockup images and more. 04. Looka Upon providing your business name and industry, Looka's logo maker will offer a selection of several logos for you to choose from that will serve as inspiration for the AI. Subsequently, you'll proceed to pick a logo color combination and choose symbol descriptions that resonate with your brand essence, such as creativity or innovation. It's important to note that unlike some alternatives, browsing through the various logo options requires signing up. Beyond being a mere logo creator, Looka offers a comprehensive suite for crafting your entire brand identity. In addition to creating logos, Looka provides brand kits, social media templates, business card designs , and an array of other valuable resources to help you establish a cohesive and impactful brand presence. Features: Can see how your logo looks on shirts and other merch 300+ templates for marketing materials like social media profiles and business cards Receive 15+ logo files with a premium package Pricing: Basic plan: $20/package. Includes one PNG logo file. Logo plan: $65/package. Includes multiple file types, color variations, unlimited changes, customer support and full ownership of commercial and non-commercial use. 05. LogoAi With LogoAi, designing a logo for your business is as easy as entering your business’ name, selecting your industry and choosing a font and color scheme. The generator also offers suggested alternatives for color, font, layout and symbols so you can mix up the design even further. Once you’ve purchased your logo, you can download it in a variety of different file types and versions (i.e., symbol only, inverted color schemes, etc.). Features: Shows your logo in various contexts such as a website, social media and posters Has a free busipess name generator Offers a discount to repeat customers, which makes it great for people with multiple businesses Pricing: Basic plan: $29/package. Includes design edits, low-resolution logo and transparent PNG. Pro plan: $59/package. Includes Basic Plan features, plus high resolution and vector files, Microsoft Word and PowerPoint templates and access to branding tools. Brand plan: $99/package. Includes Pro Plan features, plus logo animation and brand center access. 06. Brandmark Brandmark’s generation flow is a bit different than the others in this list. After sharing your business name and tagline, you then input a few keywords that describe your brand so the logo reflects it. If you’re opening a farm-to-table restaurant, you might include terms like “organic” and “upscale.” After choosing a color or color style, you’ll receive a wide variety of options. If there’s one that you like but don’t love, you can click “Ideas” to get alternative color, font, icon and layout ideas. Even then, you still have plenty of customization opportunities. Features: Full copyright included in all projects Unlimited logo revisions and lifetime access to branding tools Hundreds of brand assets to put your logo on, including business cards, letterheads and brand guidelines. Pricing: Basic plan: $25/package. Includes PNG logo files. Designer plan: $54/package. Includes logo source files, brand style guide and brand asset templates. Enterprise plan: $175/package. Includes Designer features, plus 10 original designs from the Brandmark team. 07. Tailor Brands Logo Maker A logo maker is just the tip of the iceberg of Tailor Brands’ offerings. Tailor Brands has a full suite of small business tools including LLC formation, a website builder and accounting services, making this one of the best AI logo generators for new business owners. The Tailor Brands Logo Maker allows you to choose a selection of icons prior to the generation process, so that the generator can incorporate those icons into its designs. This gives you more control over the design process and can lead to logos that are more effective and memorable. Features: Some packages come with brand assets like business cards, letterheads and brand guidelines Logo comes with commercial rights and you can trademark it for a fee Priced monthly but you’ll always have access to your logo Pricing: Basic plan: $9.99/month. Includes high-resolution logo files, graphic design tool and mini website builder. Standard plan: $19.99/month. Includes Basic Plan features, plus vector logo files, branded business deck and full website builder. Premium plan: $49.99/month. Includes Standard Plan features, plus website eCommerce capabilities and more. 08. Fiverr Logo Maker Like other AI logo generators, Fiverr’s Logo Maker creates designs in a few minutes based on your preferences. Where this tool stands out is that it lets you buy upgraded customization services from Fiverr freelancers, such as color changes, font changes and additional design elements. You can also request that the freelancer make your logo more specific to your industry or target audience. This level of customization can be invaluable for businesses that want a logo that is truly unique and memorable, while still keeping costs low. Features: Simple process includes selecting your industry, choosing design preferences and customizing the logo as needed Logo designs are created by a combination of Fiverr logo designers and AI Easy access to a full suite of business services Pricing: Essential plan: $30/package. Includes non-editable PNG variants, including one with transparent background. Professional plan: $60/package. Includes one revision, print-ready files, brand style guidelines, Zoom backgrounds and more. Unlimited plan: $90/package. Includes Professional Plan features, plus unlimited revisions. How to choose an AI logo maker Whether an AI logo generator proves beneficial often depends on the tool you decide to use. While some might disappoint with lackluster results, others are remarkably effective. When assessing your choices, keep these factors in mind: Budget:  Find a logo generator that fits your budget and charges a one-time fee for your logo instead of an ongoing subscription. File formats:  You’ll need different file types depending on how you’ll use your logo. Make sure the logo generator you’re considering allows you to download the file in a variety of different formats. Ease of use:  Look for a generator that makes it easy to customize your logo in its editor. Unlimited changes:  Find a logo maker that lets you edit your logo after purchase. Customer support:  Look for a solution that comes with 24/7 customer support via chat, phone or email. Comprehensive features: A logo maker that can also help you start a website, print business cards and merchandise and create social media graphics will save you time. Why is a logo important? A logo is important for several reasons: Brand recognition : A logo serves as a visual representation of your brand identity. It helps customers easily recognize and remember your brand among competitors, fostering brand recognition and loyalty. Professionalism : A well-designed logo conveys professionalism and credibility to customers. It signals that your brand is established, trustworthy and committed to quality, making a positive impression on potential customers. Differentiation : In a crowded marketplace, a unique and memorable logo helps your brand stand out from competitors. It sets your brand apart and communicates its distinct personality, values and offerings to customers. Brand cohesion : A logo serves as a central element of your brand's visual identity system. It ensures consistency across various marketing materials, including websites, business cards, signage, packaging and advertising, creating a cohesive brand image. A logo is a crucial element of your brand identity and plays a vital role in shaping customers' perceptions and experiences with your brand. It's a visual representation of your brand's values, personality and promise, making it an essential asset for any business or organization. Best AI logo generators FAQ What is the best AI logo generator? Several AI-powered logo generators are available, each offering unique features and capabilities. A popular option is the Wix Logo Maker. This is the best option if you want to start building your business online because most of Wix’s premium plans include a logo at no extra cost. The best AI logo generator for you depends on your specific preferences, budget and design requirements. Can I use AI to generate a logo? Yes, AI technology can be used to generate logos efficiently and effectively. AI logo generators use machine learning algorithms to analyze design preferences, industry trends and user inputs to create custom logo designs. Where can I make a free AI logo? Several online platforms offer free AI logo-making tools, including the Wix Logo Maker. These tools allow users to create and customize logos using AI-powered design algorithms without the need for graphic design skills or software. Does ChatGPT make logos? As an AI language model, ChatGPT is primarily designed for generating human-like text responses based on input prompts. While it can assist with brainstorming and providing creative suggestions for logo ideas, it doesn't have the capability to create visual designs, such as logos. Can AI generate truly original logos? AI logo generators can produce original logo designs by combining various design elements, fonts, colors and symbols in unique ways. However, the originality of AI-generated logos may vary depending on factors such as design inputs, customization options and the extent to which the AI algorithm can create diverse and innovative designs. Who owns the copyright of an AI logo? The copyright ownership of an AI-generated logo depends on various factors, including the terms of service of the AI platform used to create the logo and any agreements between the user and the platform. In some cases, the user may retain full ownership of the logo, while in others, the platform may claim certain rights or licenses to the design. It's essential to review the terms of service and licensing agreements carefully to understand the copyright implications of using an AI logo generator.

Create your logo in minutes with a logo maker → Tech startups move fast—and their branding needs to keep up. If you’re launching a SaaS platform, building an AI productivity tool, creating a fintech app or offering cloud-based IT solutions, a strong logo helps your brand stand out in a crowded market. It’s often the first thing people connect with your company, from pitch decks to product interfaces to app icons. Creating a great logo doesn’t have to mean a huge budget or a full creative team. With some inspiration and a free logo maker , founders, designers, and developers can craft sleek, professional logos that capture their startup’s vision. Below are 15 standout examples from real tech companies. From clean typography to bold icons and smart visual ideas, these designs can help inspire your own brand’s logo. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. The design magic behind tech company logos Tech startup logos stand out by saying a lot with very little. They’re sleek, modern and minimal but still feel smart, fresh and energetic. These designs don’t just follow trends—they set them. From clever icons that hint at the product’s purpose to custom letterforms and bold color choices, they’re made to shine in a digital-first world. Built to look great and cool on everything from app icons to dark-mode dashboards, these logos are all about being memorable, flexible and just techy enough to feel like the future. What makes a good tech startup logo? What separates a forgettable logo ideas from one that fuels recognition, trust and growth? Here’s how to design a logo  for your tech startup: Relevance: Speak the language of your product Your logo should visually echo your startup’s space and mission. Are you building cutting-edge AI tools? A sleek, minimalist logo with sharp lines and futuristic fonts might fit. Are you creating a platform that makes remote work more human? Softer curves and approachable colors could tell that story. Start with your core value prop and build from there. Every line, shape and color should connect to what your company does—and, more importantly, what it means to users. A good technology logo maker  can help translate those abstract ideas into visual elements that feel consistent with your product and brand personality. Distinctiveness: Cut through the noise The startup world is crowded. You don’t just need a logo—you need a remember-me logo. That means avoiding generic icons (no more gradient hexagons please) and leaning into what makes you different. Consider a bold visual metaphor, a unique mark or an unexpected color combo. Aim for something that would still be recognizable without the name attached. That’s how you build long-term brand equity. Simplicity: Complexity kills clarity Tech can be complicated. Your logo shouldn’t be. The best startup logos distill big ideas into clean, confident visuals. Think Notion’s minimalist "N" or Stripe’s subtle wave—simple, memorable designs that inspire clarity. A strong logo is easy to recognize, quick to load and works seamlessly across everything from favicons to pitch decks. For startups, clarity and confidence in a logo are the keys to leaving a lasting impression. Scalability: Built for growth Your startup might be tiny now—but you're thinking big. Your logo needs to scale with you, from landing pages to launch parties, mobile apps to massive billboards. Test it at every size. Make sure it looks sharp in color, grayscale and even one-color versions. A good rule of thumb: if it looks good as a tiny app icon and still holds up on stage behind a keynote speaker—you’re golden. Memorability: Make it stick In the early stages of a tech startup, your brand needs to stand out in crowded spaces like social feeds and app stores. A memorable logo helps your name stick after just a glance, building recognition when visibility and budgets are limited. Here’s how tech brands can create one: Focus on one core idea  like speed, security or intelligence. Use simple, bold shapes  that are easy to process and remember. Add subtle distinctiveness  with a unique twist or intentional detail. Leverage color psychology  to stand out and align with your brand. Test for recall  by seeing if others can remember or sketch it after a quick look. Timelessness: Trends fade, clarity lasts Design trends come and go (remember those glossy Web 2.0 logos?). Chasing trends might grab some quick attention, but timeless logos stick around for the long haul. Focus on lasting design principles like balance, proportion and contrast. Your brand will evolve, and your logo should still look great 5 pivots and 10 funding rounds later. Digital-first adaptability Tech companies live online—your logo should, too. It needs to work across app stores, software dashboards, browser tabs and social icons. This might mean creating a logo system—like a primary logo, a compact mark and even a motion version for product demos. Think about how your logo moves, how it looks in dark mode or as a loading animation. It shouldn't just sit there—it should feel alive within your product ecosystem. Emotional resonance: Say something real Even in tech, emotion matters. Your logo should reflect the feeling you want users to experience—curiosity, trust, speed, freedom. Typography and color play a big role in this. A cybersecurity startup might go for deep blues and strong lettering to feel safe and solid. A wellness app might lean toward a lighter, friendlier vibe. The goal isn’t just to look cool—it’s to connect. Visual harmony with your product Ask yourself: does your logo reflect the experience users will have? A clean and simple product can feel out of sync with a loud or overly complex logo. On the other hand, a bold, creative platform needs a logo that brings the same energy. This connection helps tie the logo and product experience together seamlessly. A well-designed logo makes a strong first impression and sets the tone before the UI even loads. If your branding and interface don’t align, users might notice the disconnect. Consistency builds trust and shows attention to detail. Pull design elements like colors or shapes from your product to create a logo that feels like a natural extension of your brand. Tip: Learn how to make a tech logo that represents your brand. The best tech startup logo examples Ception techNovus Foxie Ursa SERVIO Technologies Caper Starlet Technologies Crew GRAX Hologram Electronics Diality Inc. Zeemart Swish Fibre ePHealth Superup 01. Ception : Tech startup logo with precision and depth Ception offers precise localization solutions with pinpoint accuracy. Their logo design manifests this idea with a three-dimensional geometric design that offers their own version of an “X marks the spot,” as well as a nod to the familiar GPS pin icon. The four triangles making up the design are each in a different shade taken from the startup’s brand colors. By setting all colors but one to a lower opacity and giving them a slight gradient, there’s an added sense of depth and volume to the logo. It also creates a modern feel, alluding to the advanced technologies involved in Ception’s product. While the full logo includes the startup’s business name, its icon also serves as a stand-alone logo for some applications. For example, the favicon (the little icon at the top of the browser) on their business website proves just how well the logo works even in minuscule proportions. Looking to choose your own tech startup name? Check out our tech company name generator to get you started. 02. techNovus: Futuristic tech logo with motion techNovus Infotech Solutions is a cloud-based consulting service. Their logo, created using the logo maker tool, creates a sense of swift motion, generating feelings of forward-thinking and ingenuity, appealing to the future of logos . The appearance of movement is achieved using a circle that starts from one direction, but then transforms into an open-ended shape. This design helps establish techNovus as a dynamic, constantly evolving startup. Learn more: Best logo makers 03. Foxie : Playful app logo for travel tech Tourism app Foxie turns the exploration of different cities around France into a game. Their logo is a fox’s face, perfectly symmetrical and featureless so that it looks more like a logo than an illustration. By going for a fox’s head and a cheeky business name, Foxie places the values of fun and playfulness at the core of their brand identity. The use of the color orange, as color psychology can tell us, reinforces these values with its cheerfulness and freshness. In addition, the gradients used for shading gives the logo a three-dimensional effect, making it come to life. 04. Ursa : Minimal space tech logo with orbit motif Ursa Space Systems is an intelligence system that uses satellite-based data. While their logo is mostly typographical, it also points to their use of satellite with a simple graphic solution - the placement of four differently sized dots around the letters. The dots’ uneven positioning and sizing references the shape of the Ursa Major constellation. It also makes it seem like they can orbit around the letters. This idea is taken a step further on the startup's Wix website, with an animated version of the logo that features the dots swerving around the text. The visual language of the logo extends to the rest of their website design , by using colored dots as a motif throughout. 05. SERVIO Technologies : Software startup logo with balance SERVIO Technologies is a software development and distribution company. Their startup logo is shaped like a plus sign, whose rounded corners give it a softer edge and make it inviting and full of energy. The color palette is a combination of warm shades of orange and yellow, contrasted with cool blues, amounting to a well-balanced result. Blue is a commonly used color for high-tech and startup logos, as it conveys notions of trust and efficiency. Here, the company lets this color take lead, placing it at the more prominent axis of the plus sign. 06. Caper : Retail tech logo inspired by product design Caper’s versatile design combines two types of logos , to be used interchangeably depending on their application. On their homepage design, for example, they feature the full wordmark logo, while on their social media channels and on the actual product, they go for an abbreviated lettermark of the first initial. As a tech company specializing in autonomous shopping carts, Caper’s logo includes a dotted letter C. The two dots represent the grocery cart’s wheels, and their coral pink color makes the cart feel fun and exciting. Referencing the visual shape of the product in the logo’s design is a good practice for building brand recognition. 07. Starlet Technologies: Geometric technology logo with a twist This startup logo example , created on Wix’s free logo maker, demonstrates the brand’s uniqueness with a geometric, three-dimensional shape that is mathematically infeasible. Accompanied by the tagline, “Create The Impossible,” it’s clear that this tech company is all about breaking boundaries and thinking outside the box. The Wix Logo Maker allows complete customization for all of the different components in your logo, from the font to the icon and colors, for truly professional results. The final logo would then be available for download in high-quality image files. 08. Crew : Team app logo with a collaborative feel Crew is an app for teams, meant to boost team motivation and help create a more informed and supportive working environment. Their startup logo is based on a cursive logo font combined with a check mark symbol. The lowercase, flowy font is light and friendly. The cursive letters are physically joined together, generating notions of collaborative teamwork, just as the name suggests. The added check mark builds on this positive approach, giving off a sense of accomplishment. Placing the check mark in a message bubble hints to the fact that Crew is an app. The check mark and bubble symbol also doubles as the app’s icon. 09. GRAX : Clean technical logo with standout “X” For their tech company logo, GRAX uses a single-weight line that refers to the last letter in their name. Their take on the X shape - with a rounded center and additional surrounding lines - transforms the icon into a more distinct visual that can be easily associated with the company. The color purple, which often stands for quality and creativity, is applied here with a soft gradient. This effect helps the logo stand out, making it look as if it’s been struck by a passing light beam. When placed against a dark blue background, as can be seen in their website color scheme, the logo seems to be almost radiant. 10. Hologram Electronics : Retro tech brand logo for audio gear While an unconventional choice for a tech startup logo, the Hologram Electronics logo has a vintage feel to it. As a company specializing in audio effects, this retro vibe is reminiscent of synthesizers and the early days of Polaroid photography. This look is achieved by the choice of font, as well as their nostalgic business color palette. It’s interesting to note the various interpretations that this brand has created for the logo, attaining design flexibility without detracting from a cohesive look. For example, the logo’s four colored rectangles go on to become blinking lights when placed on a physical product. In another instance, those same lines are stretched on into the distance in a Star Wars-inspired design. 11. Diality Inc. : Health tech logo with symbolic clarity Diality Inc. provides a smart home dialysis machine. To represent this concept, their letterform logo turns their first initial into a circular shape that resembles the blood circulation system, with the D serving as the heart at its core. By utilizing white space, one of the key principles of design and logo design tips , the D at the center stays easily legible. The letter is easy to spot, thanks to the two breaks in the shape’s line, allowing it to stand out. 12. Zeemart : eCommerce tech logo with a mascot edge eCommerce platform Zeemart helps users from the food and beverage industry to keep track of their small business accounting. Their tech startup logo features a zebra mascot, drawing on the Z sound in their name. Logo mascots of animals or other illustrated characters can make a brand more engaging, helping people resonate and connect with it. Designed only in black stripes, the zebra mascot utilizes the principle of Gestalt so that viewers can mentally complete the rest of its body. The use of a single color helps simplify the design and also matches the black, chunky typography of the brand’s name. 13. Swish Fibre : Fast broadband logo with motion As a broadband provider, Swish Fibre’s brand identity is centered around the idea of fast and secure internet. Through implementing two different letter weights in their logotype, Swish Fibre creates a sense of forward movement. Their abstract symbol of a dotted circle is equally dynamic, with the dots growing larger towards the circle’s center and the incorporation of a gradual color transition. Font and shape are both determining factors when it comes to designing a logo . Notice how the dotted I’s in Swish Fibre’s typeface reiterate the dots to their left, making the design feel cohesive. 14. ePHealth: Friendly digital health logo ePHealth is an app and primary healthcare solution. Their logo design uses a lowercase sans serif font, a typographical choice popular amongst startups and tech companies. Sans serifs - or fonts that don’t have decorative strokes or embellishments on the end of their letters - are commonly perceived as more modern. Lowercase writing usually expresses an informal, friendly approach. This idea is reinforced by a thin curvy line underneath the letters, making the logo look as though it’s smiling at its audience. 15. Superup: Mobile shopping logo with a clever icon Special characters are a major logo trend, and mobile shopping platform Superup puts it to good use. Their logo includes non-letter typographical symbols that make up a smiley face, bringing to mind our communication habits on mobile websites and apps. This icon also acts as an arrow, pointing at the company’s name and directing attention to it. Lastly, the smiley face is also a play on the brand’s catchy slogan, “The new face on mobile shopping.” Explore more logo ideas for real estate logos  or podcast logos Tech company logo ideas: creative designs for every industry SaaS companies : These logos should be sleek and scalable, often featuring simple wordmarks or lettermarks with clean sans-serif fonts. The design needs to feel modern and efficient, with rounded corners that add a sense of ease and approachability. Minimalist color palettes like blues, teals and grays help build trust and ensure the logo looks great across platforms, from mobile apps to websites. AI and machine learning startups : AI logos often feature abstract symbols like interconnected dots, neural networks or geometric shapes to reflect intelligence and innovation. Bold gradients, metallic colors and futuristic fonts emphasize cutting-edge technology. Organic shapes or circular designs can suggest smooth and constant learning, creatingAn error occurred during generation. Please try again or contact support if it continues. Fintech companies : Fintech logos should inspire trust and security while feeling modern and dynamic. Geometric shapes like squares or bars paired with sleek monograms or icons such as locks and shields communicate financial reliability and security. Common color palettes include deep blues, grays and subtle green accents, symbolizing professionalism and growth. The design needs to be simple and effective across both digital and physical spaces. Cybersecurity firms : Cybersecurity logos often use bold symbols like shields, locks or abstract designs that represent encryption. These elements communicate security, precision and vigilance. Dark color palettes like black, blue and gray create a serious, authoritative tone, while neon or bright accents bring a modern, high-tech vibe that reflects advanced security solutions. Health tech companies : Health tech logos often combine classic medical symbols like crosses, hearts or stethoscopes with modern, sleek designs. Soft curves and fluid lines work well with calming colors like teal, blue and green to create a sense of care, trust and innovation. A good logo feels reassuring and forward-thinking, using clean typography and familiar medical imagery with a fresh twist for the healthcare space. Green tech / clean energy startups : Logos in green tech often mix nature-inspired elements like leaves, trees or solar panels with sleek, tech-forward designs. They balance sustainability with innovation. Colors like greens, earth tones and blues reflect the environment while also representing growth and energy. Clean geometric shapes and flowing lines create a sense of movement and progress, ideal for companies focused on building a better future. eCommerce & retail tech platforms : eCommerce logos are often dynamic and focused on functionality. Carts, arrows and boxes work great as icons to represent the flow of goods or the ease of shopping. Bold and readable fonts are a must, especially for mobile apps or small screens. Vibrant colors like orange, green or blue bring energy and grab attention, making the logo stand out across websites and ads. Web3 and blockchain companies : Web3 and blockchain logos often use interlocking shapes, cubes or abstract designs that represent networks and nodes. These visuals communicate decentralization, transparency and complexity. Neon gradients, metallic finishes and futuristic fonts help highlight the high-tech, cutting-edge feel of the blockchain world. The design should stay modern and timeless, signaling both security and innovation. AR/VR & metaverse startups : Logos for AR/VR companies should capture the feeling of immersion, alternate realities and futuristic tech. Fluid, multidimensional designs or symbols like floating loops, lenses or eyes can create that sense of another world. Bright, bold colors like neon pinks, purples and blues set the tone for the virtual space while futuristic, bold typography helps the logo stand out in the fast-changing tech scene. IT consulting & B2B tech : Logos in IT consulting need to be professional, clean and efficient. Geometric shapes or abstract icons that represent systems, networks or connections are popular choices. A strong, structured design with clear, easy-to-read fonts helps build trust with clients. Color schemes tend to stay minimal with tones like dark blue, gray and black, giving off a sense of professionalism and reliability in the B2B world. Developer tools and APIs : Logos for developer tools and APIs often use code-related symbols like brackets, slashes or abstract circuit designs. They should feel simple, clear and efficient with typography that resonates with a tech-savvy audience. Monospace or tech-inspired fonts work well paired with minimalistic color schemes. Clean lines and small pops of color keep the design fresh and professional. Robotics & hardware companies : Logos for robotics and hardware companies often feature mechanical elements like gears, joints or modular shapes to emphasize precision and engineering. The designs usually reflect power and innovation with metallic finishes or gradients in silver, black and deep blue. Strong, bold fonts pair well with the sharp, industrial feel of these logos. EdTech startups : Logos for EdTech companies should feel welcoming and innovative. Designs often include educational symbols like books, caps or pencils but with a modern twist, like pixelated books or abstract learning tools. Bright colors like sky blue, lime green and orange keep the design playful and engaging while clean, legible fonts add a sense of modernity and approachability.

Create your logo in minutes with a logo maker → For entrepreneurs in the eyelash business and beauty industry at large, a distinctive logo can be the difference between blending in and standing out. In a world where first impressions are everything, an eye-catching, professional logo is more than just a symbol, it's the face of your beauty brand. In this article, you'll learn the dos and don’ts for creating an eyelash logo that captures the essence of your brand and speaks to your target audience. You'll learn the basic types of logo design, from finding inspiration to selecting the perfect color palette that would fit your type of logo . Whether you're looking to craft a luxury eyelash logo or a playful cartoon lash logo, we've got you covered with actionable logo design tips  and examples to guide you through the process. Create a stunning logo using Wix’s eyelash logo maker . Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. The basics of creating your own eyelash logo Before you dive into the design process, it's crucial to lay the groundwork. Understanding and creating a brand identity  is the cornerstone of creating a logo that truly represents your eyelash business. Here's how to start: Know your brand: Reflect on what your brand stands for. Are you all about luxury and elegance, or do you lean towards a more natural, understated beauty? Your logo should be a mirror image of your brand's core values and personality. Understand your audience: Who are you trying to attract with your eyelash products? Young professionals? Makeup artists?  Brides-to-be? Knowing your audience will influence the style, complexity and overall design of your logo. Analyze competitors: Take a look at other eyelash brands. What do their logos look like? This isn't about copying but rather understanding what works in the market and finding an angle that sets you apart. Define your unique selling proposition (USP): Pinpoint what makes your eyelash brand unique. Is it the material you use, the innovative application method or perhaps your commitment to sustainability? Your USP could be a source of inspiration for your logo design. Read more:   How to make a website . Finding inspiration for your logo The journey to a stunning eyelash logo begins with a spark of inspiration. Here's how you can gather creative ideas and translate them into a concrete design concept: Explore visual platforms: Websites like Pinterest are treasure troves for gathering creative inspiration. Search for terms like "lashes logo design" or "luxury eyelash logo" to see what's trending and what resonates with you. Look beyond the beauty industry: Sometimes, the best ideas come from unexpected places. Check out logos from various industries to inspire unique elements that could work for your eyelash brand. Nature and art: Elements from nature and art can offer abstract concepts that might translate well into a logo. Think about the curves of leaves or even a marble sculpture. Cultural symbols: If your brand has cultural ties or you want to evoke a certain heritage, look into symbols and patterns that could represent this in your logo. Read more:   What is a logo   Designing your eyelash logo Creating a logo from scratch might seem daunting, but with a step-by-step approach, you can learn how to design a logo  that's both beautiful and effective. Here's how to get started: Select the right iconography Icons are powerful. They can convey a message instantly. For an eyelash logo, consider icons that represent beauty, elegance or the transformative power of your product. Think about: Stylized eyelashes: A simple, elegant representation of lashes can be very effective. Eyes: An eye icon might be more literal but can also be stylized to fit your brand's aesthetic. Abstract shapes: Sometimes, less is more. Abstract shapes can hint at eyelashes or eyes without being too obvious. Typography matters The font you choose speaks volumes about your brand. Consider these tips when evaluating the best fonts for logos : Legibility: Your brand name needs t o be easy to read at all sizes. Personality: Choose a font that matches the personality of your brand—sleek and modern, classic and elegant, or casual and fun. Uniqueness: Custom typography can set you apart from competitors and make your logo one-of-a-kind. Color palette selection Colors are really effective at evoking emotions and telling stories. When selecting logo colors  for your eyelash logo: Emotional impact: Think about the feelings you want to evoke. Black might convey sophistication, while pink could suggest femininity. Brand consistency: Ensure the colors align with other branding elements like packaging or your website. Visibility: Make sure your colors stand out against various backgrounds. Layout and composition The arrangement of elements in your logo affects its overall impact. Keep in mind: Balance: Your logo should feel balanced and harmonious to the viewer. Scalability: It needs to look good on a business card as well as a billboard. Simplicity: Often, a simple design is more memorable and versatile. Made with the Wix Logo Maker Making your eyelash brand stand out In the competitive beauty industry, differentiating your eyelash brand is key to capturing attention and building a loyal customer base. Here are strategies to ensure your logo and brand make a lasting impression: Adding personal touches Infuse your logo with elements that are unique to you. Consider using: Signature colors: If there's a color that's been central to your brand from the start, make it a staple of your logo. Custom imagery: Whether it's a particular lash style or an emblem, custom images can make your logo one-of-a-kind. Storytelling: Use your logo to tell a story about your brand's journey or mission. Consistency across branding A consistent visual identity helps build recognition and trust. Ensure that you consider: Logo adaptability: Your logo should work across various mediums, from product packaging to social media profiles. Branding guidelines: Develop clear guidelines for how your logo should be used, including spacing, size and dos and don'ts. Unified messaging: Align your logo with your brand's voice and messaging for cohesive branding. By focusing on these areas, you'll create a strong visual identity that resonates with customers and sets the foundation for a successful eyelash brand. Made with the Wix Logo Maker What are the advantages of using free logo design tools? One of the biggest appeals of free logo design tools like Wix's Logo Maker  is cost-effectiveness. For startups or small businesses looking to learn how to start a business  with limited budgets, being able to access AI logo generators  at no cost removes the barriers that may otherwise prevent you from creating an effective eyelash logo. They make the process accessible even to those without professional design expertise. When evaluating logo design cost , logo builders can provide immense value.

Create your logo in minutes with a logo maker → When it comes to branding, the power of color cannot be overstated. In the world of logo design, your choice of color is crucial, as it plays a significant role in how your brand is perceived. In recent years, we've seen the influence of Gen Z purple— lilac purple  as the new Millennial pink, and how this hue has emerged as a popular and strategic choice among businesses looking to stand out. Purple, with its rich and vibrant tones, offers a visual appeal that can be both captivating and distinctive. As you embark on the journey of learning how to design a logo , you will first understand what is a logo  and how a color like purple can affect customers’ first impressions. This guide will provide you with logo design tips  and cover how to make a purple logo for your brand. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. The significance of purple in logo design The color purple holds a special place in the realm of branding and business. Historically associated with royalty and wisdom, purple can bring your logo a sense of sophistication and luxury. When you opt for a purple logo, you're tapping into these deep-seated associations that can elevate your brand's perception in the eyes of consumers. The significance of purple in logo design extends beyond its royal connotations. It's also seen as a color that stimulates creativity, imagination and innovation. This makes it an excellent choice for brands that are forward-thinking and original. Whether you're looking to convey elegance, mystery, or cutting-edge innovation, a well-designed purple logo can articulate these qualities. Made with the Wix Logo Maker How to create a purple logo Designing a purple logo that effectively represents your brand involves a series of thoughtful steps. From conceptualization to creating the final design, each phase is crucial in ensuring that your logo not only looks great but also communicates your brand's message. Start with a concept Choose the right purple for your logo Customize your logo Add the final touches 01. Start with a concept Before diving into design elements, start with a deep understanding of your brand. What is your brand's core message? What values and emotions do you want to convey through your logo? A clear concept will guide the design process and ensure that your purple logo is aligned with your brand identity. 02. Choose the right purple for your logo Purple comes in a wide range of shades, each capable of conveying different feelings and messages. From the soft lavender to the deep violet, selecting the right shade is important. When choosing your logo colors , here are some things to keep in mind: Consider your brand’s personality:  Lighter purples tend to be seen as more romantic and whimsical, while darker purples are associated with luxury and seriousness. Think about versatility: Ensure that the shade of purple you choose works well across various mediums, from digital screens to print materials. Complementary colors: Explore different logo color combinations to see what works well with purple. Try different saturations and shades. 03. Customize your purple logo To make your purple logo truly stand out, customization is key. This can involve: Typography:  Choose a font that complements the style and personality of your purple color choice. For inspiration, feel free to check out the best fonts for logos .  I magery:  Incorporate graphics or icons that reflect your brand's services or products. Purple logo background:  Decide whether a solid, gradient or patterned background suits your purple logo best. Pro tip : You can test out a few versions of your purple logo with AI logo generators to see what you like best. 4. Add the final touches Once you have the main elements of your logo in place, it's time to refine it. Some key components in this stage: Balance and composition: Ensure that all elements of your logo are harmoniously balanced and that it isn’t too busy for the eye to grasp. Scalability: Test how your logo looks in different sizes to guarantee readability and impact. Consistency : Be sure to add your logo consistently across all of your digital assets, from your website to your business cards and social media profiles in order to improve brand recognition. Feedback: Gather opinions from stakeholders or potential customers to see how your purple logo resonates with them. Learn more:  How to make a website , How to start a business Made with the Wix Logo Maker Ready to make your purple logo? Use a logo maker to bring your design to life. Check out these purple logo ideas for inspiration. Famous purple logo examples Looking at popular purple logos can provide valuable insights into how this color has been used effectively by well-known brands.  Twitch: The streaming platform's logo features a vibrant shade of purple that conveys energy and innovation, appealing to its tech-savvy audience. Yahoo!:  With its deep purple hue, Yahoo!'s logo represents wisdom and sophistication, aligning with the brand's history as an internet pioneer. Cadbury: The chocolate brand uses a rich purple to evoke a sense of indulgence and luxury, which is fitting for its premium confectionery products. Made with the Wix Logo Maker How to make a purple logo FAQ Is purple a good color for a logo? Purple is versatile and can work for various industries, from technology to beauty. It's less common than colors like blue or red, which means it can help you create a memorable brand identity. Well-known companies like Twitch and Yahoo! have effectively used purple to convey innovation and creativity while remaining approachable to their users.  What does the color purple symbolize in a logo? According to color psychology, if you wish to establish your brand or business as prestigious, credible and of high quality, then purple is a strong color to use for your logo due to its historical connotation with royalty.

Create your logo in minutes with a logo maker → When you're running a Discord server, knowing how to design a logo  is an important step in creating a brand identity  online. Your logo is more than just an image, it's the face of your community. It's what sets you apart from the thousands of other servers and can be a key factor in attracting new members and communicating the essence of your server in one glance.  Whether you're managing a gaming clan, a study group or starting a business community, your logo is an integral part of how people perceive your server. Fortunately, designing a great Discord logo doesn't have to be daunting. With a logo maker , you don’t have to have any graphic design experience to create a professional-looking logo that resonates with your community's vibe and values. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. Why create a custom Discord logo? A custom Discord logo is a powerful branding tool that can elevate your server's presence and create a lasting impression. Here are some benefits to to designing a custom logo for this online platform in particular: Establishes brand identity : A unique logo helps to establish your server as a distinct brand, making it more memorable and recognizable. Fosters community: A well-designed logo can embody the ethos of your community and foster a sense of belonging among members. Enhances professionalism: For business-oriented servers, a custom logo adds a level of professionalism that can attract potential clients or partners. Increases visibility: In the crowded space of Discord, a striking logo can help your server stand out and attract new members. Creating a custom logo is an essential step in defining how your community is perceived and experienced by others. It's an opportunity to visually communicate what your server stands for and to make a strong statement in the digital realm. Made with the Wix Logo Maker Discord logos: The basics The perfect Discord logo size When it comes to Discord logos, size does matter. The ideal dimensions for a Discord server logo are 512x512 pixels. This square format ensures that your logo will display correctly across various devices and platforms where your server might be accessed. Keeping to these dimensions means your logo will be clear and recognizable, whether it's seen on a mobile device or a desktop screen. The role of animated logos on Discord Animated logos bring a dynamic edge to your server's presence. They can capture attention and convey your community's energy in a way that static images cannot. On Discord, an animated logo can make your server stand out in a user's server list, potentially increasing engagement and interest. However, it's important to balance creativity with functionality — an overly complex animation might be distracting or take too long to load, which could detract from the user experience. Making a custom role icon for Discord Custom role icons are a fun way to distinguish members and roles within your server. To create these: Decide on the roles that need icons. Design each icon to reflect the role's purpose or status. Keep the designs consistent with the overall branding of your server. Use a graphic design tool to create the icons, ensuring they are clear and recognizable at smaller sizes. Upload them to your Discord server in the role settings. How to create a Discord logo When designing your logo, tools like the Wix Logo Maker can be incredibly helpful. They have multiple design options and intuitive design interfaces so you can make a better logo faster. Here’s how it works: Customize your design Once you've answered some questions about your brand, business and planned logo, it's time to make it your own. Personalization is key to creating a logo that truly represents your Discord server. Here are some logo elements to consider: Color scheme: Choose logo colors  that reflect the mood or theme of your server. Typography: Select a font that is readable and matches the server's personality. Consider looking at the best fonts for logos  if you’re in need of some inspiration. Icons and shapes: Add visual elements that relate to your community's interests or activities. Layout: Arrange these elements in a balanced and eye-catching way. Remember, simplicity often works best. A clean, uncluttered design is usually more effective than one that's too busy or complicated. Furthermore, when learning how to make a website using a website builder , it’s important to maintain a cohesive logo across all platforms so that your brand is more easily recognizable — your discord server, social media platforms and of course your website.  Download your final Discord logo files After perfecting your design, it's time to download the files. Make sure you save in PNG format to preserve the transparency of your logo's background, which is crucial for seamless integration into Discord. Most design platforms will offer different file sizes, so make sure to download the 512x512 pixel version for optimal use on Discord. Once downloaded, you can upload your new custom logo directly to your Discord server settings and watch as it brings new life to your community space. If you need to create a transparent logo, try using a PNG maker for the best results. Made with the Wix Logo Maker Design tips for the perfect Discord logo When creating an icon for your Discord server, you can start by brainstorming ideas that represent your server's theme. Once you have a concept, you can sketch out designs or jump straight into a logo maker. Here are some best practices to help you design a Discord logo that not only looks great but also resonates with your audience: Keep it relevant: Your logo should be a reflection of what your server is all about. If you're running a gaming community, incorporating elements like controllers, headsets or character silhouettes can be effective. Simplicity is key: A simple design is easier to recognize and remember. Avoid overly cluttered or complex designs. Consistency matters: Use consistent branding across all platforms where your community has a presence. This helps in building recognition and trust. Be original: Try to create something unique that stands out from the crowd. This could mean using a custom illustration or a distinctive color palette. Consider animated options: If you're going for an animated logo, ensure it's subtle and doesn't distract from the user experience. Pro tip: Check out our guide for more logo design tips Be inspired by existing Discord logos Looking at successful Discord server logos can provide valuable insights and inspiration for your own design. Take a look at a variety of different niches and industries to get your creative juices flowing. For example: Esports teams: Many professional gaming teams use Discord to communicate and often have logos that are sharp, dynamic and reflect the competitive nature of gaming. Tech companies: Tech-focused communities on Discord tend to have clean, modern logos that resonate with their innovative spirit. Educational groups: These servers often incorporate academic symbols or icons in their logos to represent learning and knowledge exchange. Made with the Wix Logo Maker How to make a Discord logo FAQ Can I make a Discord logo online for free? Yes, you can make a Discord logo for free using online tools that provide basic and advanced design elements at no cost. However, if you're looking for more design options it is recommended to check out logo design costs and see what is available within your price range. If you still wish to design a free logo, tools like the Wix Logo Maker are considered popular for being intuitive with lots of customization options. How do I design my own custom Discord Logo? Start by browsing Discord logo ideas and trends. Sketch out some concepts focusing on imagery and icons that represent your community. Then use either the Wix Logo Maker or other graphic tools to experiment with shapes, fonts and layouts until you achieve the look you want.

Create your logo in minutes with a logo maker → A company's logo is often the first impression it makes. For many iconic brands, their logos are instantly recognizable symbols. Among the options, text logos, also referred to as wordmarks, stand out for their simplicity and clarity. This type of logo consists solely of text, typically the name of a company, brand or product, without any additional symbols or graphic elements. A well-designed text logo can effectively communicate a brand's identity and values with just stylized letters.  Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. What is a text logo? First, you must understand what is a logo  before diving deeper into types of logos.  A text logo—also known as a wordmark, focuses solely on a business or brand name without additional symbols. Wordmarks rely on typography, font choice, color and sometimes letter spacing ( kerning ) or other typographic treatments to create a distinctive visual identity for the brand.  Text logos are versatile, timeless and easy to recognize. Elements of an effective text logo Several key elements combine to make an impactful text logo: Font: The chosen logo font  conveys the brand's personality and memorability. Color: Logo colors  elicit emotions and shape brand perception. Strategic logo color combination  choices are key. Spacing: Consistent spacing between letters enhances legibility. Simplicity: Simple, uncluttered logos have wider adaptability and longevity. Uniqueness: The logo should set the brand apart rather than blend in. How to create a text logo Though it may seem challenging at first, understanding how to design a logo  that represents your brand can be done in just a few steps. Whether you’re starting a business  or an established brand looking for a revamp, these steps will help you create a logo text that perfectly represents who you are.  Choose a logo font Pick a design layout Add text to your logo Customize logo typography Select logo colors Finalize your text logo design Test and iterate  01. Choose a logo font Select a font that reflects the style and personality of your brand identity . Consider logo fonts that align with your brand or business, like: Serif fonts to convey tradition, trust and sophistication Sans-serif for modern, minimalist and sleek Script for elegance and personalization Remember to consider legibility across various platforms and sizes when selecting your font, especially when exploring how to create a website . This includes both on and offline placement of your text logo.  02. Pick a design layout Decide on the layout and arrangement of your text logo. You can choose to stack the text vertically, arrange it horizontally or experiment with other creative layouts. Tip : Take a look at some logo design tips  for further inspiration on the best layout options for text logos.  03. Add text to your logo Use a logo maker  tool to add text to your logo design and customize it. Type out the text for your logo and adjust the font size, spacing and alignment as needed.  04. Customize logo typography Be sure to experiment with different font styles, weights and effects to customize the typography of your logo. You can make certain letters bold, italicize others or add special effects like shadows or outlines to enhance the visual impact. Try different font pairings or layering techniques, without becoming too complicated or busy.  Explore these fonts for design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs 05. Select logo colors Choose the colors for your text logo. Consider your brand's color palette and overall visual identity and ensure that the colors you use align with your brand identity. Play around with solid colors, gradients or even textures to fill the text. Pairing different colors can convey different messaging. 06. Finalize your text logo design Once you're satisfied with the overall layout, typography, and colors of your text logo be sure to take a step back and review the design as a whole. Make any necessary adjustments to ensure that the logo looks balanced and visually appealing. Ask friends and family for feedback. Once you’ve completed the design, be sure to save your text logo in a high-resolution format that can be used across all your branding assets.  Pro tip : You can use  AI logo generators   to test out a few versions of your logo and see what you like best. Common file formats for logos include PNG, JPEG, SVG, or PDF . Be sure to save both a color version and a black-and-white version of your logo for versatility. 07. Test and iterate Test your text logo across different backgrounds and sizes to ensure visibility and readability. If necessary, make further adjustments to optimize the logo for different use cases. For example, your logo may appear different online or offline. If you are creating a website , be sure to include your logo as your favicon and on your home page. Also, see how your text logo appears on printed materials offline. Use it on social media channels and keep it cohesive and consistent across all brand collateral.  Ready to create your own? Use a text logo maker tool to get started. Text logo examples Check out these great text logo examples, all designed using the Wix Logo Maker. Republic film distribution Taylor Shulin Cinematography I Blend Smoothies Tips for an enduring text logo Applying these tips will help your text logo stand the test of time: Stick to simplicity: Avoid clutter and make scalability a priority. Be distinctive: Use custom typography rather than standard fonts. Review with a critical eye: Refine over multiple drafts. Seek objective feedback: Get input from target demographics. The power of text logos When designed effectively, text logos offer many advantages: Clarity: The name stands out as the focal point. Adaptability: Easy to resize and use across media. Timelessness: Not reliant on design trends. Instant recognition: Communicates brand identity and values quickly. Famous text logo examples Many successful brands leverage the power of text logos. For instance: Google: Known for its colorful, simple wordmark that's become synonymous with internet search. IBM: Uses a bold, striped font that conveys strength and innovation. FedEx: Features a hidden arrow within its lettering, representing speed and precision. These brands demonstrate how a text logo can effectively communicate a brand's core values and purpose. Text logo FAQs Can my logo be just text? Absolutely. A text-only logo, or wordmark, can be incredibly effective. Brands like Google, Coca-Cola and Visa have successfully used text logos to create a strong brand identity. The key is in the font choice, color and simplicity of the design. What are the legalities around creating a text logo? Ensure you have the rights to any fonts or elements used in your logo. If you're using a free tool, check the terms of service regarding ownership of the final design. Consider registering your logo as a trademark to protect it from unauthorized use. Should I edit and revise my logo? Your first logo draft might not be perfect – and that's okay. Editing and refining are part of the process: Take breaks and revisit your design with fresh eyes. Seek feedback from colleagues or your target audience. Use editing tools like Wix Logo Maker to tweak your design.

Create your logo in minutes with a logo maker → More people discover podcasts every day: Forecasts project total podcast listeners will exceed 160 million by 2023 . And findings from Edison Research show there are totally new demographics just waiting to be hooked on a unique voice: While podcasts first attracted a primarily white and male audience, the gender parity for podcast listeners grows closer every day and the audience is now at least as diverse as the American population. If you’ve decided to start a podcast for yourself, your small business or start-up, it’s likely you’re now thinking about how branding and marketing come into play. And from my experience, that’s a great next step: I can say that along with the content of my actual show, my logo and artwork enticed people to listen to my podcast Making Ways: The Art of Music . But when you are looking into branding, you don't want to look for inspiration from tech logos or real estate logos . You need to delve into the world of podcasting logos (although these famous logos can help you get started). Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. I started my podcast to connect two things I love: Visual art and music. I always admired that, though each medium is unique, they can intersect to create something bigger and at its best art and music can inspire and reflect one another. Making Ways originally started as a podcast about creative careers, but in 2020, I set a new path for the show to focus on the art of music: Now I interview bands from Khruangbin to Shamir alongside their visual art collaborators. Together, we discover the backstory and meaning behind the art that ends up on album covers, driving their music videos, posters, merchandise and more. As an illustrator , I wanted to reflect this idea in the logo art for my podcast, and so I came up with a crossbones design but with a twist: a paint brush and microphone take center stage, with an M on top for “Making” and the reflection of the M below as a W underneath for “Ways.” I’ve heard from friends-of-friends, fans and first-time listeners that when they’re scrolling through social or a friend sends them the podcast link, the logo not only piques their interest, but it gives them an accurate first impression of what they’re about to hear. Episode cover artwork for Making Ways: The Art of Music To help you create your own eye-catching podcast artwork, I thought it might be helpful to go over four common traits most great logos have, plus I’ll share some podcast logos from out in the wild along with insights on why they work. Ideally, this will help bring your podcast to life and draw new listeners in, all before they can even hit play. Tip: Try creating a website using one of our podcast website templates . A podcast site is a great place for people to learn more about your series, check out show notes and social links, subscribe to your newsletter, and for you to start connecting the dots between listeners and your brand. What is a podcast logo? A podcast logo, or podcast artwork, is the visual representation of your podcast, setting the tone for your content in your given genre. This is the visual front door to your show. Best podcast logos Normal Gossip Let's Make a Sci-Fi Philosophy Bites Crime Show Travel That Matters You Muse Remember This Other People's Problems Trashy Divorces StartUp Podcast Sounds Like a Cult Call Her Daddy Girl, You're Hired! Grief Cast The Marie Forelo Broken Record Life Kit 01. Normal Gossip Normal Gossip , is a podcast dedicated to second-hand news and juicy gossip about people you don’t know and features a logo created by illustrator, art director and Wix user Tara Jacoby . As host Kelsey McKinney introduces in the very first episode, the gossip on the show is “fun,” “silly," and “about a bunch of people making very strange decisions.” Jacoby’s logo reflects this same cheeky and playful spirit. The colorful imagery evokes the classic children’s game of Telephone, depicting three people speaking into each other’s ears. Its vibrant block colors command attention and the empty lines style with organic, rounded edges and curved lines highlight the casual, fluid motion of gossip. 02. Let’s Make a Sci-Fi This unique and creative eight-part podcast follows comedians Ryan Beil, Maddy Kelly, and Mark Chavez on their journey to create their own sci-fi pilot script, from brainstorming, networking and even a professional script read. The podcast logo instantly gives listeners an idea of the comedic yet earnest approach to the show. It cleverly evokes ‘60s and ‘70s sci-fi details, including the three hosts illustrated as alien-humanoid-astronauts looking onto the horizon. The blue and yellow color combination complements the retro-futuristic font giving off a geeky, fun, cool depiction of the world explored throughout this podcast. 03. Philosophy Bites As the title suggests, hosts Nigel Warburton and David Edmonds interview different philosophers about different topics. Their doodled logo cleverly invokes the rabbit-duck illusion , a famous debate that gets people thinking and talking. Contrasted against a serene, peaceful blue, this cover art effectively tells a story of nuance to their intended audience. 04. Crime Show Once reserved as an off-kilter interest, true crime has evolved into a mainstream obsession. From Law and Order fandom to a devoted Netflix category, merchandise and of course, podcasts, true crime’s “part-escapism, part morbid curiosity” has captivated many. Crime Show ’s logo shows two bold pink footprints on a muddy brown background, carrying the show’s theme: There are people in the center of these crimes. 05. Travel That Matters Hosted by Wix User CurtCo , Travel That Matters’ podcast logo is a sunny yellow backdrop and cut paper-style images of modes of transportation (i.e. elephants, private jets, yachts) and iconic destinations (i.e. Taj Mahal and the Pyramids). It’s decadent and dreamy, with a muted palette of warm and inviting colors, begging the viewer (or listener) to escape their current situation and live vicariously through host Bruce Wallin’s luxury travel content. 06. You Must Remember This Karina Longworth writes, narrates, records and edits each episode about “navigating through conflicting reports, mythology, and institutionalized spin, [trying] to sort out what really happened behind the films, stars and scandals of the 20th century.” As Longworth explains in an interview with The New Yorker , “Complicating the narrative without killing the vibe can be tricky,” but her logo shows that she’s an expert in balancing aesthetics with her methodical point of view. Using a black and white palette, vintage font, and the aesthetic of a satin sheet, the logo draws you in with its equally seductive and haunted illusion of an old Hollywood film end card. 07. Other People’s Problems Other People’s Problems is a raw, uninhibited look into real people and real problems. This logo effectively visualizes the podcast’s thesis about mental health: Even though it seems that we are facing different directions, we all struggle with the same underlying issues. The red color palette conveys stressful, difficult emotions, while the blue provides a calming background. The alternating speech bubble motif indicates a dialogue, signaling that the only way to solve it is to talk about it. 08. Trashy Divorces Hosts Alicia and Stacie get raw, honest, and hilarious on Trashy Divorces , “a good podcast about bad relationships.” Its podcast logo is one of the best out there due to its clever simplicity. As Design Online explains, “Neon has come to represent both communal activity and loneliness; popular culture and subculture; opulence and decadence.” Its neon light motif for both the typography and iconography gives a tawdry, performative vibe, almost reminiscent of reality TV or Las Vegas, further reinforcing the subject matter and podcast’s dark and light aspects. 09. StartUp Podcast While StartUp ’s amazing content really drew people in, its smartly-designed logo shows why people stayed: It really understands what the startup life is all about. Beyond its straight-to-the-point title, its mock-up illustration takes a cue from tech’s “MVP” mentality—to ship a minimally-viable product as soon as possible. This hustle mentality continues with it being nighttime with one light on, toiling away while everyone else has gone to bed. The ladder also points to the idea that movement is possible. 10. Sounds Like a Cult Hosts Isa Medina and Amanda Montell don’t directly focus on cults: But rather the cult-ish language that forms fanatical behavior over everything from Soul Cycle to essential oils and even Elon Musk. As such, the podcast logo maximizes this nuance by using cult-like imagery: The main motif is an open mouth, symbolizing speech, consumption, or a door to the soul. But it also could represent a loud-mouth charismatic leader preaching to the masses. With bold, bright hues the style is reminiscent of a bygone era, but also feels eerily current. 11. Call Her Daddy Call Her Daddy host Alex Cooper has risen to stardom thanks to her podcast, however, her road to popularity wasn’t always a smooth one. After her infamous split with Barstool Sports and her friend/business partner/cohost, she’s breaking records with over 2 million followers and a $60 million deal with Spotify . Since this is a personality driven show, it’s a smart choice to draw listeners in with a photograph that conveys her bold personality on the cover: Cooper looks at her audience head on, symbolizing that she’s taking charge. The palette of white and pink channels the power of Elle Woods from Legally Blonde . 12. Girl, You’re Hired! We may be slightly biased on this one, but we think Girl, You’re Hired is one of the best podcast logos due to its simplicity. Hosted by our very own Lena Sernoff, this show empowers other women to lean in and get their dream job using insider tips from a range of industry professionals and experts. Sernoff created this podcast logo using the Wix Logo Maker . According to Lena, “I used the AI in the logo maker to first guide my creation process and help me design something relevant and meaningful to my podcast and my brand.” Since her content serves to specifically educate, connect and inspire women in tech, the simple, straightforward artwork shows two arched lines to resemble the symbol for wifi and represent digital connection. 13. Grief Cast Grief Cast ’s absent-mindedly scribbled logo feels like the creation of someone who’s going through some things. The big, weighty colors feel indescribably connected, symbolizing tough to communicate feelings. The outline of the umbrella is unfinished. This logo works because it shows the non-linear progress of grieving to potential listeners—ultimately what this podcast is about. 14. The Marie Forleo Podcast Another personality-based logo, The Marie Forleo Podcast puts the host’s face front-and-center, cheerily popping out of the yellow background. It gives the listener that the show will be funny, colorful, and ultimately its own thing. 15. Broken Record Broken Record takes the spot as one of our favorite logos because it’s simple, smart and strong. If a potential listener looks at the logo, they’ll get a pretty good idea of what they’ll find in an episode. It’s not only literally a symbol of a broken record, but the removed piece also looks like a radio signal. The show dives into a musician’s catalog and breaks it down for listeners to take away a slice of knowledge. 16. Life Kit On first glance, NPR’s Life Kit’ s big and bold title hooks any scroller’s attention. But on the second, they convey a subtle promise: This podcast will offer you life-improving lessons, in short, self-contained episodes. The logo actively conveys this with its stacked squares across the grid paper background, creating a sense of structured movement. Looking for more inspiration for your logo? Check out these best logo makers as well as AI logo generators . What makes a good podcast logo? There are currently over two million podcasts worldwide, and that number is on the rise as more small businesses, brands and individuals jump on the bandwagon. Most people see a podcast on a platform store or app before they listen to it. An effective podcast logo piques a prospective listener’s interest as they scroll and makes them want to click through and listen to a trailer or clip of an episode. Here are a few things you can do to make a good podcast logo, given the common assets all the best logos share: They know their audience and their competition. Look at podcasts and other media in your field of expertise. What are they doing? Notice how many logos visually communicate the genre to let their audience know why they should care about their podcast. Ask yourself… How can you stand out? Make sure to represent what makes your show unique. For example, Hello from the Magic Tavern , an improvised comedy podcast’s simple yellow and black logo really signals to its audience, a fanbase of those who love fantasy and magic as much as they love comedy, that this show is for them. Whether they know the symbols from The Simpson’s spoof of “The Raven,” or the old-timey typeface that’s similarly used in shows like Netflix’s Disenchantment . Recognizable at any size. Regardless of how someone listens to your podcast, you need to make sure they can find your thumbnail—fast. According to a Buzzsprout survey , the majority (52.6%) of listeners find new podcasts by searching a podcast directly like Apple Podcasts. While platform stores are just one avenue of finding listeners, podcasts require marketing to reach the right audiences. That same survey found that the second biggest avenue for discovering podcasts is via word of mouth, either from friends or other podcast hosts. Ensure that your podcast logo stands out at any size—whether it’s on your social media or website header, in a search results page on a podcast app, or via a screen on a digital voice assistant or car radio. A good tip: Consult Apple’s handy artwork requirement guide for podcast creators, which will break down the technical aspects, including recommended sizes. You’re Wrong About follows hosts Sarah Marshall and Michael Hobbes as they revisit iconic stories or figures from the past that have been “ miscast in the public imagination .” Its vintage-style logo, with bright, bulbous lettering and a black underlying shadow for depth, is eye-catching and stands out not only in the sea of podcast options, but creates an awesome umbrella brand for merchandise like t-shirts and hats and live events. Set the tone. A good logo visually telegraphs what your podcast is about. You can strategically use logo colors , best fonts for logos and logo psychology to convey the genre and the tone of your content. For example, The Sporkful uses a simple red logo, a color known for its appetite inducing qualities. The iconography of the spork reinforces the name and telegraphs that this podcast dedicated not to the foodies—but to the eaters. Simple . The best podcast logos use only details or elements that convey a clear identity rather than create clutter or confusion. Cohesive with your brand identity. A good logo encapsulates your podcast’s overall brand assets, promoter kits and even other shows. For example, the new podcast I host and produce, Ready for Takeoff shares a lot of the same brand identity as our Now What? podcast to foster brand awareness and loyalty with Wix’s family of podcasts. However, Ready for Takeoff also communicates its own unique offering through a shape outline resembling a computer chip or a slide—a throwback symbol telegraphing sharable, bite-sized information. This perfectly suits the show, which shares super-short lessons for startups in hypergrowth from the team that built Wix into a a global organization serving over 220 million users. As Spotify, home to some four million podcasts , shares in their tips for Gen Z podcast creators : “Podcasting is way more than just an audio file. You should be building around the podcast with other great ways for your audience to get involved. That could be Instagram, Reddit, bonus content—whatever it is for you, make sure you’re thinking about the whole brand.” Why you need a podcast logo A podcast logo is important for a number of reasons: It helps your podcast stand out from the crowd. There are millions of podcasts out there, so it's important to have a visually appealing and memorable logo that will help your show stand out in search results and on social media. It establishes your brand identity. Your podcast logo is one of the first things potential listeners will see, so it's important to make a good first impression. A well-designed logo can help to communicate your brand's identity and values. It builds trust and credibility. A professional-looking logo can help to convey to potential listeners that your podcast is well-produced and worth their time. It can be used across all of your marketing materials. Once you have a podcast logo, you can use it on your website, social media pages, email signature and even merchandise. This will help to create a consistent brand experience for your listeners. Benefits of starting a podcast Starting a podcast can offer a multitude of benefits, both personal and professional. Here are some of the key advantages of venturing into the world of podcasting: Share your passion and expertise: Podcasts provide a platform to share your knowledge, insights and passion for a particular topic with a wider audience. You can engage with listeners who share similar interests and contribute to meaningful conversations. Build a personal brand: Podcasting can help you establish yourself as an expert or thought leader in your field. By consistently producing high-quality content, you can gain recognition, build credibility and attract a loyal following. Connect with a global audience: Podcasts transcend geographical boundaries, allowing you to reach listeners worldwide. You can connect with people from diverse backgrounds, expanding your network and potential impact. Promote your business or cause: Podcasts can serve as a powerful marketing tool to promote your business, products or services. You can showcase your expertise, build brand awareness and attract potential customers or supporters. Engage in storytelling: Podcasts offer a captivating medium for storytelling. You can create compelling narratives, share personal experiences and connect with listeners on an emotional level. Build a community: Podcasts foster a sense of community among listeners who share common interests. You can engage in discussions, exchange ideas and create a supportive network around your podcast. Flexibility: Podcasting allows for creative freedom and flexibility. You can choose your format, style and topics, tailoring your content to your interests and audience preferences. Accessibility: Podcasts are easily accessible and convenient for listeners. They can consume your content on their own time, whether commuting, exercising or relaxing at home. Relatively low cost: Compared to other media platforms, podcasting has a relatively low barrier to entry. You can start with basic equipment and gradually upgrade as your podcast grows. Potential for monetization: While many podcasts start as passion projects, there's potential for monetization through sponsorships, advertising or premium content offerings. Overall, podcasting offers a unique blend of personal fulfillment, professional growth and community engagement. It's an increasingly popular medium for sharing ideas, building influence and connecting with a global audience.

Create your logo in minutes with a logo maker → In the ever-evolving world of logo design trends, one thing is clear: 2026 promises to bring fresh creativity to the forefront. With AI revolutionizing branding and design, logos are becoming more dynamic and expressive than ever before. Whether you're starting fresh with a  logo maker  or giving your current logo a facelift, you’ll want to stay ahead of the latest trends. We’ve analyzed the landscape, and here are the must-know logo design trends that will define 2026. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. 2026 logo design trends Neo-minimalism  Adaptive logos  Kinetic typography Pixel-perfect sharpness  Generative morphing  Retro-futuristic aesthetics Naive design (imperfection and rebellion) High-contrast color palettes 01. Neo-minimalism Minimalism has been the reigning champion of design for years, and it isn't going anywhere.  Simple typefaces and recognizable elements will rule the roost in 2026. Notable brands like TikTok are already leading by example, demonstrating that a logo that’s unique but still legible in digital formats (especially pint-sized mobile screens) stands the best chance at being remembered.  Neo -minimalism—that is, the “revived” form of minimalism—goes beyond plain, flat design styles that were popular in the early 2010s. Instead, it takes a “less, but better” approach, prioritizing one or two strong visual cues that stick out immediately. It says more with less, ensuring that your logo is legible at a glance.  For example, Wix user Emna Studio ’s minimalist logo  features hard-edged lettering and geometric shapes to catch your eye. The thoughtful use of negative space, both between the letters and within the triangle that resembles the letter A, creates even more visual interest without overcomplicating things. Logo created by Emna Studio Tip: Check out Wix's  minimalist logo maker  to create a clean, minimalist design in minutes.  02. Adaptive logos The days of a single, static logo are officially behind us. In 2026, logos are like living systems. Rather than using one logo file for everything , brands like Nike and Coca-Cola maintain multiple variations of one logo (a.k.a. “dynamic logo pairings”) for different needs.  For example, these adaptive logos may be needed for:  Website favicon Supporting asset for seasonal marketing strategies  and campaigns Condensed icon for a mobile app Stylized version for a limited-edition product launch Branded social media profile icons Adaptive logos shed certain details when they need to fit on small screens, but add flair when there’s more room to breathe. This ensures your brand looks right, no matter the device or platform.  Contemporary glass studio and Wix user HotHaus  takes this approach, pairing a typographic version of its logo with a more illustrative version. The typographic version is prominently displayed across its website, serving as a clear stamp of its brand. Meanwhile, its illustrative logo graces its social media pages, offering a warmer, more playful glimpse of its brand while taking up less space. Meanwhile, its website favicon features a third variation—a lone “H” in the brand’s signature pink bubble font. Logos created by HotHaus Did you know?  With the Wix logo maker, you can easily create as many secondary logos as you’d like or need. 03. Kinetic typography Forget rigid wordmarks. Today, the letters are  the logo, and they move or give the illusion of motion . In other words, we’re seeing a lot of wordmarks that stretch, loop, stack and twist themselves into new forms, allowing brands to express their personality even before their name is read.  This graphic technique isn’t entirely new. In fact, it dates back over 60 years ago, when movies and films first started using animated typography in their opening titles. However, in the world of logo design, kinetic typography is making more frequent debuts.  For example, Wix user TOMBag  uses an animated version of its logo on its website. On its About page, you’ll notice that the slogan “reusable bags for tomorrow” slowly reveals itself on the usual TOMBag logo.  In another instance, logos like the one below are still static, but give the illusion of floating, moving letters. Made with Wix Logo Maker 04. Pixel-perfect sharpness In response to the soft, blended style of AI-generated art, some brands are going in the opposite direction. They're bringing back the bold, sharp edges of 8-bit and low-poly graphics that scream digital culture. You can think of it as a friendly rebellion against all things smooth and blurry. These logos aren't afraid to show their corners. They often use crisp, grid-based layouts and pixelated details for a look that's both technical and clean.  It pays homage to the early internet days, while adding a fresh, modern twist. Take a look at the example below: the logo features a retro-looking character, while the sans-serif text underneath it gives off a more modern vibe.  Made with Wix Logo Maker 05. Generative morphing  Building on the adaptive trend, Generative Morphing takes things a step further using real-time data. Imagine a logo that intelligently shifts its form based on who is looking at it or the context it’s viewed in. A generative logo might change its shape slightly depending on the time of day or the user's location. The core identity stays recognizable (the "soul" of the logo remains the same), but the outer shell is fluid. It creates a personalized experience for the user, making the brand feel alive and responsive to the world around it.  Let's say the logo below were to change colors depending on the time of day, or change forms based on the season (similar to Google's treatment of its logo on special days). Take it a step further and imagine that it changes in real time for the particular user; this is generative morphing in action. Made with Wixel Related reading: Best fonts for logos 06. Retro-futuristic aesthetics Nostalgia is a powerful feeling, but in 2026, we aren't just looking back; we’re looking back at how we thought the future would look. This trend blends retro design elements (like chrome textures and neon grids) with contemporary, polished finishes. It often appeals to brands that want to establish a legacy feel without looking dusty. It bridges the gap between the “good ol' days” and the exciting unknown. Wix user Orange County Pinballs , for instance, masterfully elicits a familiar, nostalgic feeling with its playful black-and-white logo. The serif and shadowed font hints at earlier days, which is fitting for a business that sells a bit of nostalgia tech made fresh. The round stamp-style logo also lends a vintage look to the brand, leaning into an important element of logo psychology . Logo created by Orange County Pinballs See more: Check out our list of the  best logo makers  to brand your business. 07. Naive design (imperfection and rebellion) There is such a thing as "too perfect." When every corporate logo starts to look the same, people begin to crave something “real.”  Naive design embraces shaky lines, hand-drawn doodles and intentional imperfections. It’s a rebellion against the slick, corporate look and shows that there are real humans behind a brand, not just machines.  These types of logos tend to feel approachable. Just like your signature, an imperfect logo is a one-of-a-kind inscription that allows for more creative freedom and personality.  “We’re seeing an increase in textured, organic effects like etchings, brushstrokes and fonts that reflect a hand-drawn feel,” says Shayne Tilley, the general manager of Logo and Brand at  VistaPrint . “Typography is taking center stage, with letters being sliced, inflated, mixed and layered to create word marks that are fun, unexpected and full of character.” Check out Wix user  TheMuStudiosCo , whose logo features colorful, uneven bubble letters. The logo appropriately appeals to young creatives looking for coloring books, cute stickers, stationary and punch needle products to brighten up their day. This design choice gives the logo an authentic feel, making it a natural fit for the printed planner industry. Logo created by Mu Studios See more: Looking for tips and tricks to build your brand? Our comprehensive guide on how to design a logo  can help.  08. High-contrast color palettes After years of "millennial gray" and muted earth tones, color is back with a vengeance. We are seeing a shift toward high-contrast palettes and deep saturation. Some brands are using strong color blocking to add energy and direct attention exactly where it needs to go. This doesn’t mean just splashing color around. These types of logo colors  are strategic. Among the many ways it can help—bright, clashing colors can help logos pop in dark mode, plus grab attention on busy social media feeds.  For example, Wix user and trampoline park Jump City  employs high-contrast colors to give its logo more dimension and draw the eye to specific details. From looking at the logo, you can immediately tell that Jump City (quite literally) has something to do with jumping. Logo created by Jump City Find the right colors for a logo that fits your brand using the Wixel color palette generator .

Create your logo in minutes with a logo maker → When done right, a logo serves as the face of your business and helps your audience recognize who you are and what you stand for. Here, we will explore in depth what is a logo and the importance of creating a logo with a Logo Maker that represents your brand's personality. Once you're ready to get started, you can also learn how to create a logo. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. What is a logo? A logo is a graphic design element comprised of words (typography), images, shapes, symbols and colors to identify and represent a brand, business or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we’ll go into more detail about those soon). Believe it or not, the concept of logos has existed for thousands of years. Consider the primitive cave drawings of early humans and the symbols they used for basic communication. Picture the specific motifs that were seen in ancient Egyptian hieroglyphs, or in family crests from the Middle Ages (like House Stark and House Lannister). While today’s modern logos might look and feel different, the basic objective is the same—recognition. Paul Rand, the father of graphic design once said, “A logo doesn’t sell (directly), it identifies." With this in mind, remember that your logo is like the soul of your company, and as such it should be consistent, recognizable and evoke a positive or meaningful feeling. A good logo should infuse the spirit of your brand throughout all visual elements and marketing channels. What is the importance of a logo? While a logo’s main function is to help identify, it actually does much more. Let’s take a closer look at what a logo can do for your business or personal brand and why it's important. Make a first impression: As the saying goes—you never get a second chance to make a good first impression, and a logo is the perfect way to make a memorable one that grabs your customers’ attention and sparks their interest. Your logo is often the first, and most prominent thing to be noticed by your audience. Help you stand out in a crowd: In the sea of endless content and advertisements, an unforgettable logo should be different enough to stand out in your consumers’ minds. You can achieve this by researching the competitors and their branding in order to differentiate yourself and position your brand strongly. Shape your brand identity: You want to have a distinct and cohesive look that immediately establishes what your brand stands for, and how it will be perceived. This is known as your brand identity, and refers to the specific visual appearance that your brand will develop. The distinct logo you create can serve as a starting point to build upon, and should be aligned with the overall vision. Create a strategic branding tool: When it comes to branding, it's important to have a well-defined brand strategy that clearly outlines your values and goals. Think of your logo like a piece of the puzzle, an intrinsic component of this strategy that can communicate your brand message across marketing channels. To give you an idea, your logo can be used on your website, your social media platforms, business cards, packaging, physical locations and much more. Promote brand awareness: As your brand grows, your logo grows with it, becoming more familiar to your audience and to the world. For example, think of a time when you saw somebody sipping coffee from a Starbucks cup, you instantly knew where that java came from. Or how some of the best podcast logos are instantly recognizable. This is how a strong logo can help create powerful associations in your customers’ minds and foster trust and loyalty for your brand. Strengthen your message: A logo is an effective way to inform your customers about your company without using any words. In seconds, one simple symbol can show what industry you’re in, what type of service you offer, your brand values (many church logos are a great example of this) and express the overall vibe of your business. What are the most important logo elements? When deciding how to design a logo , there are a few components that should come together to create your unique style. Some logos only use certain elements, whereas others combine them all. Regardless of which of them you choose to include on your logo, it's important to be familiar with all these ideas in order to make the best choice for your brand. Read also: How much does a logo cost? The key to good logo design is to try to capture the essence of your brand and keep it simple. Additionally, you should have awareness of logo design trends to keep a finger on the pulse and find inspiration. While it may seem like a good idea to incorporate the latest fads in your logo, you should first consider whether that design will be able to grow with your brand and remain relevant over time. Color Choosing your logo colors is not just about picking your favorite hues, it's a complex process that requires research and thought. For starters, understanding logo psychology will help you recognize the impact they have on brand perception, and communicate to your audience what your brand represents. The right logo color combinations can make or break your logo and influence the feelings or emotions associated with your brand. Let’s say you were starting a cloth diaper business targeted at millennial moms with an affinity for sustainability, you might pick whites or muted tones to signify purity, innocence, and comfort. Alternatively, if you were planning to sell very sleek and high-end wallets, you might choose powerful and elegant shades like black, charcoal, or gold. Although it may be tempting to explore every color of the rainbow, the general rule of thumb is to use no more than three in your logo. Using too many shades may become confusing and overwhelming. Take a look at the following logo colors to inspire you (or explore these logo color ideas ). Whole Foods Market This chain of eco-grocery stores known for natural and organic products, uses green in their logo, both old and new. Green is universally symbolic of nature, as well as health, luck, calmness and jealousy. This simple logo easily embodies the message of Whole Foods instantly letting their consumers (and competitors) know what they're all about. IKEA While blue and yellow may not immediately make you think of furniture, these colors are symbolic of specific emotions. Yellow expresses happiness and joy, and blue stands for trust and stability. By using these two bold colors together, IKEA’s logo is unmistakable, and conveys their brand personality clearly. Even more interestingly, IKEA shares these colors with their native flag of Sweden, which helps to build their identity even more authentically. Images A picture is worth a thousand words, and when it comes to your logo using imagery gives you an opportunity to get your message across. Graphics in logos can be simple or complex, decorative or functional, freestanding or combined with text. Ideally, the images should be representative of the product itself or an experiential quality connected to your business. However, sometimes logos use abstract visuals to express creativity and personify their brand. When using non-conventional or out-of-the-box imagery, it is advisable to connect these ideas to a story or a feeling in relation to your product. Remember that whatever image you use must be scalable and adaptable, meaning it can be resized or formatted for various branding materials and still be identifiable. You can always use an image resizer to help with this. Furthermore, if you are using a complex image you’ll need to design variations of the logo for different platforms and resolutions. Here are some examples of images and graphics used successfully in logos. Patagonia Named for the shared territory between Argentina and Chile, Patagonia is best known for their sustainable outdoor clothing and positive environment impact. Their logo is an excellent example of imagery that depicts the famous Monte Fitz Roy, situated in the Southern Patagonian Ice Field. This logo effectively captures a complex image by simplifying and stylizing it, which, in turn, embodies both the brand name and personality. It also appears in many configurations— seen sometimes without color, or text, providing a prime example of scalability and adaptability in terms of logo design. National Basketball Association (NBA) This iconic sports logo uses an actual photograph of Lakers player, Jerry West, converted into a simple silhouette. The NBA logo is distinct and perfectly epitomizes the nature of the game in a simple graphic. Combined with a tricolor palette of red, white and blue, the design was originally meant to evoke a patriotic feel. You can see how this logo exemplifies the importance of a clear visual that instantly symbolizes what the brand or organization represents. Target Target, the lovable one-stop-shop for groceries, clothing, beauty products, toys, and more is easily recognizable by their simple, yet superb logo. It illustrates both their company name, and their values. The bullseye symbolizes their core purpose—great value and ‘hitting the mark’. Since their logo is so easily identifiable, the company often uses it without even needing their name, or any words. Spotify Spotify’s logo is an example of an abstract image that still manages to embody the brand. The music streaming service uses a simple green circle, filled with three horizontal lines as their logo. These lines are meant to depict sound waves, and they are intentionally crooked, to add personality and make the brand feel more ‘human’. The graphic itself is abstract but the story behind it makes sense conceptually and visually, and upholds the brand’s identity and values. Typography In a nutshell, typography refers to the font style, appearance, and structure used in your logo text. Letters can be arranged differently, laid on top of one another, flipped around or positioned in many creative ways to create an impactful logo design. Text-based logos can also be referred to as lettermarks, logotypes and monograms. During the creative process, you can browse the best fonts for logos and try to speak your brand’s language by selecting a style that aligns with your brand values. For example, if you’re in the health or medical industry you might want to use a traditional font that appears dependable to your audience. Just as the rule applies to colors, it is recommended not to use more than 2 or 3 fonts in order to keep it simple and consistent. Let’s take a look at some strong typography logo examples. The New York Times Perhaps one of the most discernible logos with a very notable font, The New York Times has used this version of their logo for almost 150 years. The font is based on Blackletter typeface, also called Gothic, and always appears in black or white, depending on the background color it is printed on. When seeing this typography, the reader instantly knows the source, which is all part of the newspaper's identity in delivering reputable and trustworthy news to its readers. Barbie This pink and playful logo uses both typography and color to personify the iconic doll. While both Barbie and her branding have evolved over the years since she first appeared in 1959, the core identity has remained the same. The Barbie logo is consistently elegant and fun, and speaks to her intended audience in an effective and eye-catching manner. Louis Vuitton One of the most famous luxury brands out there, Louis Vuitton’s logo is immediately identifiable, marked by their LV monogram. Monogram (or lettermark) logos are usually made up of two or three letters taken from your business’s name or initials. This simple but effective approach creates consistency, and is often more memorable. Tagline A tagline usually sits under or around a logo, and is a simple sentence, or collection of words (usually between two to seven) that captures the heart or spirit of the brand. This can be helpful to articulate what your business does, or what it represents. Not all logos require taglines, but it can definitely make an impact and help get your brand message across and cultivate brand awareness. Check out some well-known logo tagline examples. LG According to LG, “The “letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology”. Their tagline effectively delivers both their core values, and also manages to use the same two letters as their brand name to further get their message across. BMW The BMW tagline was born from a strategic marketing campaign in the 1970s, aimed at redefining the brand’s perception to create both an idea, and a promise of what BMW vehicles represent. The effort was so successful that BMW has become synonymous with their tagline, as “The Ultimate Driving Machine”. What are common logo uses? Websites: As part of brand recognition, having your logo on your site helps to identify your company and develop consistency with your web presence. When you create a website , make sure that your logo is visible and recognizable for your visitors. Logos are usually placed in the header and/or footer of your site, most often left-aligned and ideally linked to the homepage. Additionally, your logo can be used as your website’s the favicon, the small icon that appears in the browser window. Business cards: When you design a business card , remember it is like a small memento, something for your potential customers to remember you by that they physically get to keep. Having your logo displayed on your business cards is a perfect opportunity to jog their memory, so they will come back to you later. Products, packaging, merchandise: Big or small, including your logo on all your products and merchandise is key for recognition. It is also a great way to build trust and loyalty. Imagine somebody walking down the street carrying a bag with your company logo—it’s free advertising and social proof. Customer communications: Your logo should appear in any kind of communication with your customers including emails, newsletters, campaigns and instant messaging. These exchanges need to be easily identifiable to your audience, so they can immediately know who they are speaking with. It is a reinforcement of the brand identity and adds to the trustworthiness of your company. Social media: Having your logo across your social media channels helps develop a cohesive social presence. Since social media is all about sharing, you want to make sure your photos and visuals are branded. This applies not only to posts on Instagram, Facebook, LinkedIn or YouTube, and also other platforms such as Reddit and Quora. Internal assets: Beyond external uses, your logo serves an important and necessary purpose internally—to promote your company culture. Things like company-wide presentations, emails or training sessions should always include your logo. Furthermore, if you ever create employee swag, you want your team to wear your logo with pride. And that is something you can be proud of too. What makes a good logo? A good logo is one that is simple, memorable, versatile, appropriate and distinctive. Simple: A good logo should be easy to understand and remember, this means avoiding complex designs that can be difficult to reproduce across multiple assets. A logo is used on a website, on physical marketing materials including print ads and signs, as well as across digital resources. It should be easy to format and look good on any asset. Memorable: A good logo should be unique and stand out from the competition. Always aim for a design that is easy to recognize and remember. Versatile: A good logo should be able to be used in a variety of mediums and sizes. It should look good in both black and white and color and it should be scalable to any size without losing its impact. Appropriate: A good logo should be relevant to your brand and target audience. It should reflect your brand values and personality and it should appeal to your customers not just you and your employees. Distinctive: A good logo should be unique and stand out from the competition. Avoid generic designs that are similar to other logos. Relevance: A logo should be relevant in order to create immediate recognition establishes a strong first and lasting impression of a brand. An example of this would be a pet walking business that features a dog on its logo. Less relevant would be to include an image of an elephant. Timeless: A logo should be timeless for long term brand recognition. A timeless design remains effective and relevant even if trends change, reducing the need for frequent redesigns. This consistency contributes to brand loyalty and saves business resources by avoiding costly rebranding efforts in the future. Here are some additional tips for creating a good logo: Use negative space: Negative space is the empty space between the elements of your logo. It can be used to create a sense of balance and harmony in your design. Use color wisely: Color can have a powerful impact on emotions, so choose colors that align with your brand values and target audience. Use typography effectively: The font you choose for your logo can have a big impact on the overall look and feel of your brand. Choose a font that is both visually appealing and easy to read. Collect feedback: Once you have a few logo designs, show them to friends, family and colleagues to get their feedback. This can help you to identify any potential problems with your design and make sure that it's effective and appealing. Don't shy away from feedback, it's better to get it from people close to you than from future customers. How is a logo different from branding? A logo is a visual mark that represents a company or brand. It's often the first thing customers see and remember about a brand. A logo can be a simple wordmark, a graphic symbol or a combination of both. Branding is the process of creating a unique identity for a company or brand. This includes developing the company's mission, values and personality. It also includes creating a visual identity, which includes the logo, typography, colors and overall aesthetic of the brand. While a logo is an important part of branding, it's only one piece of the puzzle. Branding is a more holistic concept that encompasses everything that makes a company unique.

Create your logo in minutes with a logo maker → Your logo may be small, but it plays a big role. Whether it’s on your website or product packaging, it's often the first thing people notice and start to associate with your brand. That’s why your logo deserves attention, especially when you're just starting your business . The challenge: You know your business inside and out, but design might not be your strong suit. So you ask yourself: Can I really create a professional-looking logo on my own? The answer: yes. With the Wix Logo Maker , you can design a custom logo in minutes. Pick the style, colors, fronts and icons, all in a few clicks. And once you’re happy with the result, your new logo is ready to use on your website, business cards, product labels—you name it. Keep reading to see how it works. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. An overview of Wix's free logo maker Just like our website builder, our logo maker is a powerful, all-in-one solution that’s easy to use but delivers impressive results. You can design your own logo with the help of AI, or by answering a few quick questions about your business and industry. Whether you're creating a church logo , podcast logo or any other type of logo , our smart algorithm generates a variety of options tailored just for you. Simply choose the design you like best and start customizing. From fonts to icons, you can fine-tune every detail to ensure your logo perfectly represents your brand. Once your masterpiece is complete, you can download it in various sizes that work for your website, social media profiles, business cards, watermarks and more. Need inspiration? We invited 12 Wix marketers to design logos for real businesses using the Wix Logo Maker. Here's what they created . How to create a logo with the Wix Logo Maker (with AI) When using the Wix Logo Maker, you've got two options: create with AI or design it yourself. If you choose the first option, follow these steps: Open the Wix Logo Maker and start a chat Create a design brief by answering AI-guided questions View your options and pick your favorite Add your personal touch Download your logo 01. Open the Wix Logo Maker and start a chat Click "Get My Logo" from the Wix Logo Maker  page. Click "Start Chat" to begin your conversation with AI. 02. Create a design brief by answering AI-guided questions The AI will ask you a series of questions about your business, including your brand name, your tagline (if applicable) and the products you offer. If at any point you're not sure how to answer, you can ask the AI to rephrase the question, move on to the next one or provide suggestions. The logo maker will then use your answers to create a short brief describing your brand's target audience and business type. 03. View your options and pick your favorite The Wix Logo Maker will let you know when designs are ready for your review. Simply click "View Logos" to check out your options. Pick your favorite to start customizing. Optional: At this point, you'll see an AI-generated business profile. If desired, you can explore this profile further and receive additional ideas for how to boost your income and grow your business's online visibility. You can also review a market analysis and/or click "Start Your Business on Wix" to access Wix's Business Launcher from inside your dashboard. This is a great option if you're just starting out and want extra help developing your business strategy and getting set up on Wix. 04. Add your personal touch After you've selected a logo, you'll be dropped into your Wix dashboard. From here, click "Edit Logo," then use the tools at your disposal to change anything you'd like about your logo. Play with different fonts, colors, shapes and more. You can create multiple variations of your design, or even create secondary logos for the same brand without leaving the editor. Optional: From the editor, you can create a business card, social post or social media covers that feature your logo. 05. Download your logo Now it’s time to show off your new logo with pride. When you’re ready to make it official, simply export your design and download the high-resolution files. If you want to just try out your design, download a free sample of your logo. Depending on the package you choose, you’ll receive different logo formats. For example, if you plan to print your logo on business cards or merchandise, choose a plan that includes high-quality SVG vector files to ensure your logo stays sharp and clear at any size. (You can read up on logo sizes  to make sure your design is properly formatted for every space.) Packages give you full commercial usage rights, and range from one-time payment plans (Basic and Advanced) to yearly plans (Brand Plus). How to create a logo with the Wix Logo Maker (without AI) If you prefer to design a logo on your own, take these steps: Open the Wix Logo Maker Enter your business type Describe your style Enter your brand name and tagline View your options and pick your favorite Customize your design Download your logo 01. Open the Wix Logo Maker Click "Get My Logo" from the Wix Logo Maker page, or navigate to "Site & Manage App" > "Logo & Brand" from your Wix dashboard. If you're entering from the landing page, you'll have the option to chat with AI or create your logo without AI. Select “Create without chat." 02. Enter your business type Describe the type of business you run—be it a photography studio, bakery or online clothing brand. As you type, a dropdown menu will appear. Pick the option that matches your brand the closest. 03. Describe your style On the next page, select the adjectives that describe your brand the best. You'll see word bubbles ranging from "Fun" to "Formal." Select any that apply to how you want your brand to be perceived. 04. Enter your brand name and tagline In the following pages, input your brand name as it should appear on your logo. The Wix Logo Maker also gives you an option to include a tagline if you have an extra message to convey to your audience. (Need a little help? You can always use this trusty business name generator to get inspired, or click the option to have AI think of ideas for you.) 05. View your options and pick your favorite Once you’ve completed the initial steps, the Wix Logo Maker will generate various ideas for your logo. It will suggest ideas that run the gamut, including: Wordmarks/logotypes: A wordmark or logotype is a font-based logo that puts a business’s name front and center. While these are often the most simplistic logo designs, the specific typeface, size and layout of a wordmark can help reflect your brand’s message. You can explore the best fonts for logos to see which one will work best for your brand. Logo symbols: Just as the name suggests, these kinds of logos use symbols to communicate. Sometimes referred to as brand marks or pictorial marks, these graphic-based logos require strategic brand awareness and consistency. If you use a logo symbol, be sure to use imagery or icons that are aligned with your brand, industry and location. Combination marks: These logos use the best of both worlds and combine text and graphics to create a unified symbol. Since they are quite diverse, they’re a popular logo choice across many industries. Optional: Just like when you're creating a logo with AI on Wix, you'll receive a business profile, complete with market research, earning strategies and other suggestions for your business. You can choose to explore this further, or skip ahead to editing your logo. 06. Customize your design It’s finally time to customize your logo to suit your brand identity and business needs. From the editor, you can solidify your logo colors by exploring different color palette combinations. Play around with different logo shapes , icons, backgrounds and even upload your own images to complete your logo’s look and feel. 07. Download your logo Once everything looks good, you can go ahead and download your logo. You can download a free sample (available for non-commercial use) or pick from various logo packages that are tailored to different marketing needs. Packages give you full commercial usage rights, and range from one-time payment plans (Basic and Advanced) to yearly plans (Brand Plus). Successful logo 101 In case you need a little guidance or inspiration, we’re happy to share some of our logo design tips to get things rolling. Here are just a few universal guidelines to keep in mind. A good logo should be: Simple: The phrase, “less is more” has never been more fitting. On top of improving its versatility (see the next point below), the less complicated your logo is, the easier it is to recognize. Versatile: You’ll want a logo that looks good no matter where it’s placed. If it only looks great on big screens, but is impossible to read in small print, you might need to consider a redesign. Timeless: Naturally, with time, you’ll need to spruce up your branding assets. But, since a logo redesign requires a good deal of resources, you should aim to approach your first logo design as if it were your last. Always ask yourself, “Will this still look good in 10 years?” before making your logo. Appropriate: Your logo doesn’t have to show exactly what your business does or sells. Nevertheless, it should appeal to your target audience. Understanding who that crowd is takes some research, but that valuable information will ensure your logo “talks” to the right people. As you create your logo, be sure to explore what else is out there and find logo inspiration ideas. Take a look at what your competitors are doing, peruse the latest logo trends and consider the meaning behind your design choices by reading up on logo psychology . For any questions about our logo maker's features, check out Wix Logo Maker Support . Make your logo work Whichever logo plan you choose, you’ll always have full commercial rights and standard logo files included, but as your brand grows you can always upgrade to get the files you need for even more marketing materials (or consider checking out our guide on the best AI logo generators ). For instance, you might decide to create a website , so you’ll be able to keep your logo design in mind, using the style and colors you’ve already selected. Whether you use your logo online or offline, using it effectively and consistently will create a strong brand identity you can be proud of. Ready to start designing? Create your own logo now.