A real estate website built on Wix puts listing pages, lead forms and showing requests in one place you manage yourself, whether you're a solo agent, a property manager or a vacation rental owner.
This guide walks through each step to create a real estate website with Wix, from choosing a starting point and adding listings to publishing and promoting it.
Turn your idea into a business-ready real estate website. Choose a template or start with AI, make the design your own and add the tools you need to showcase listings and capture leads, all with Wix.
TL;DR: how to make a real estate website with Wix
Making a real estate website with Wix starts with a template or a prompt to the AI builder, then adding listings through the CMS, lead forms, showing bookings and local SEO. Hosting and security come with the platform, so there's no separate server to set up before you publish.
You'll learn:
Two ways to get a first draft
How property pages stay up to date
Ways to capture inquiries and viewings
Blog and search basics for your area
A prelaunch checklist
How to make a real estate website with Wix
Here's how to build a real estate website with Wix in 7 steps, from your first draft to a site that brings in leads:
01. Sign up and choose your starting point
Create a free Wix account; no credit card is needed to start. You then have two ways to get a first real estate site:
AI website builder
Describe your business to the AI website builder, for example "I'm a real estate agent in Austin, Texas, specializing in residential properties", and it generates pages, a layout and placeholder content you can edit.
You can also build in Wix Harmony, which combines prompts with drag and drop editing and includes Aria, an AI agent that makes changes for you. If you already work in an AI chat, you can make a website with Wix in ChatGPT by typing @Wix, or use Claude with Wix through the official Wix connector.
Real estate website templates
Browse real estate website templates for agents, brokers, property managers, vacation rentals and luxury listings. Choose by structure and layout, then change the colors, fonts and content to fit your brand.
Neither option needs code. The AI path gives you a draft to react to, while the template path gives you more manual control from the start.
Worth knowing: an AI-generated draft uses placeholder text and images. Replace them with your own listings, photos, license details and brokerage information before you publish.
Learn more: How to make a Wix website
02. Pick a real estate website template (or refine your AI start)
If you’re choosing a template, Wix organizes its real estate collection by use case. The main types available:
Agent and broker sites: bio-led layouts with listings and contact forms
Property listing sites: grid layouts that show many properties with filters
Vacation rental sites: booking-first designs with calendars and photo galleries
Luxury property sites: large images and minimal layouts for high-end listings
Property management sites: service pages with tenant inquiry forms
When browsing, choose based on structure and page layout rather than colors or fonts, which you'll customize in the next step. Look for a template with a listing grid, image galleries, a contact form and space for an agent bio. For inspiration, browse these real estate website examples.
03. Customize your design and brand
Once you’ve chosen your starting point, make it yours. Here’s the Wix-specific design workflow:
Logo: upload yours or create one with the Wixel logo maker
Colors and fonts: set them once in your site's theme so every page matches
Pages: at minimum a homepage, listings, about and contact page
Navigation: keep it short, such as Home, Listings, About, Blog and Contact
Mobile view: review it yourself, since buyers often browse on phones
Keep the structure simple. Mackenzie and Joe Precht built a Wix real estate website for Kindling Home, their vacation rentals in western North Carolina, and a year after launch 60% of their bookings came straight through it. Results vary, but Mackenzie's advice on structure applies to any agent site:
Mackenzie Precht, co-founder of Kindling Home
“I think less is more. You can get lost in having 12 tabs of things. It's important to ask yourself, ‘What's the information that you actually want people to have and to be able to function on your website?’”
04. Add your property listings
This is the most Wix-specific step in the process. You have two options for displaying properties:
Individual listing pages
Create a separate page for each property. This works well for agents with a small, rotating inventory who want full control over each page's design.
Property Listings CMS preset
Add the Property Listings preset from the CMS, replace the demo properties with your own and Wix creates a page for each listing plus a list page visitors can filter. Update a price, status or photo once in the collection and the change shows wherever that listing appears.
Each listing page should include the property address and full description, the asking price, square footage, bedrooms and bathrooms and high-quality photos in a carousel or grid.
Add an embedded Google Map, a video walkthrough or virtual tour and a clear button such as "Schedule a viewing" or "Request more information".
Drone footage and 360-degree virtual tours can be embedded too, which helps buyers judge a home before booking a viewing. Understanding what is MLS in real estate also shows how your Wix listing pages complement rather than replace your MLS presence.
Wix doesn't include IDX on its own. To show live MLS search, add a third-party IDX app such as the iHomefinder Real Estate app, which needs its own iHomefinder subscription. With some coding experience, you can also connect a feed from an external server using Velo.
For questions to ask before you choose an IDX app, see how to make a real estate website.
05. Set up lead capture and appointment booking
A real estate website that doesn’t capture leads is just a brochure. Wix gives you two dedicated tools for this:
Wix Forms
Add Wix Forms to every listing page, your homepage and your contact page, and collect the details that matter: name, email, phone number, the property they're interested in and their timeline. Submissions flow into your Wix contacts, where you can track leads, add notes and set follow-up reminders.
Wix Bookings
Wix Bookings lets potential clients schedule property viewings or consultations through your site. Set your availability, buffer time between appointments and automated confirmation and reminder emails, so clients can book when it suits them.
Place a call to action or inquiry form on every listing page and every major section of your site. Use action-oriented language, such as "Schedule a showing", "Get a free home valuation" or "Ask me about this property". The easier you make it to reach you, the more inquiries you're likely to get.
06. Start a real estate blog to build local authority
A real estate blog is optional, but it can build long-term visibility. Searches such as "homes for sale in [city]", "[neighborhood] market update" or "first-time buyer tips [city]" come from buyers and sellers who are actively researching, and a blog lets you answer them.
What to write about: local market reports, neighborhood guides, home buying and selling tips, recent sales highlights, and seasonal market overviews. The Wix Blog makes it simple: you can write and publish directly in the dashboard, schedule posts in advance and share to social media with one click.
Over time, consistent local content builds domain authority that national portals can’t replicate. They compete on scale; you compete on local expertise.
07. Optimize your Wix real estate website for SEO
Wix includes a built-in SEO setup checklist that walks you through the essentials. Here’s what to complete before you publish:
Write a unique SEO title and meta description for each page, with your city
Add descriptive alt text to every property photo
Connect Google Search Console through the Wix SEO setup checklist
Claim your Google Business Profile and link it to your site
Add a map to your contact page and listing pages
With a Premium plan, the AI Visibility Overview in Wix Analytics shows how often your site is mentioned or cited in answers from ChatGPT, Gemini and Perplexity.
Wix creates a mobile version of your site, but review it before publishing. A page that loads slowly or displays poorly on a phone can cost you leads.
After launch: publish, promote and maintain your site
Before you go live with your Wix real estate website, run through this launch checklist:
Connect a custom domain; eligible annual plans include one free for the first year
Preview every page, form and button on desktop and mobile
Announce your launch to past clients with Wix Email Marketing
Link your Instagram, Facebook and LinkedIn profiles
Consider paid social or search ads targeted to your market area
What to include on a Wix real estate website
A professional real estate site needs a homepage, a listings page, an about page, a contact page and, if you'll publish market updates, a blog. Useful extras include a mortgage calculator, neighborhood guides, a downloadable market report in exchange for an email and a live chat.
For a closer look at each part and what it does, read what is a real estate website.
Building a real estate website with Wix FAQ
What should you do with a listing page when the property sells?
Keep the page and mark the property as sold rather than deleting it, because a sold listing still draws search traffic and shows sellers what you have closed. In a CMS collection you can add a status field and filter sold properties into their own section instead of removing the entries. If a page does have to go, redirect the old URL so visitors and search engines are not sent to a dead address.
Will IDX listings and your own listing pages compete in search?
IDX listings and your own listing pages can overlap in search, especially when they contain substantially similar listing data, in which case search engines may pick one version to show. Original property and neighborhood content gives your own pages more unique information to be evaluated on. That is the reason to treat the IDX search as a tool for visitors already on your site and your own written pages as the part built to be found.
How do you manage SEO across dozens of listing pages?
Listing pages built from a CMS collection pull their meta titles and descriptions from a pattern, so you set the format once and each property fills in its own address, price and city. Write the pattern so every page ends up distinct rather than repeating one title with a different number in it. Check a few of the generated pages after publishing to confirm the fields are pulling through as expected.
How do you keep listing photos from slowing the site down?
Upload photos at a sensible size rather than straight from the camera, since the files you provide set the ceiling on how quickly a gallery can load. Limit each listing gallery to the shots that genuinely help a buyer decide, and add virtual tours or drone footage as embeds instead of hosted video files. Open a listing page on a phone on mobile data before publishing, because that is the condition most buyers will see it in.
What do you change on your site when you switch brokerages?
Update your brokerage name, logo and footer disclosure details first, since they appear on every page and are the parts most likely to be checked. Then reconnect or reauthorize your listing feed under the new office, change any contact email that ran through the old brokerage and take down listings that belonged to them. If you own the domain, the site account and the content independently of your brokerage, those can stay in place while you update the brokerage-related details.
How do you handle leads that arrive outside working hours?
Set an automatic reply on your forms so every inquiry gets an acknowledgment with a realistic response time, because inquiries often land in the evening when you are away from your desk. A booking link lets a lead pick a viewing slot without waiting for a call back, which keeps the interest from cooling overnight. Route submissions to your phone as well as your inbox so an urgent inquiry is not sitting until morning.
How do I make a real estate website with Wix for free?
Sign up for a free Wix account at Wix.com, no credit card required. You can build and design your full real estate site for free, then upgrade when you’re ready to publish on a custom domain and remove Wix branding. Eligible annual paid plans include a free domain for the first year.
Is Wix good for real estate agents?
Wix suits real estate agents who want to build without coding. It includes real estate-specific templates and offers dedicated tools: Wix Bookings for scheduling viewings, Wix CRM for managing leads, Wix SEO for local search optimization, a built-in blog for content marketing and Wix Analytics for tracking performance. It works for solo agents, teams, property managers and vacation rental owners.
How long does it take to build a real estate website on Wix?
A basic real estate website, homepage, listings page, contact page, and about page, can be ready to publish within a day using a template or the AI builder. Adding a blog, setting up Wix Bookings and completing SEO optimization takes longer but can be done over a day or two without any technical expertise.
