- 6 days ago
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Learning how to create a portfolio About page involves blending professional achievements with personal philosophy to build trust and connection instantly. A compelling portfolio About page transforms a collection of work into a human story that clients want to be part of.
This guide breaks down exactly what needs to go into this crucial section of your portfolio website. From selecting the right template to nailing your bio, you’ll find actionable steps to build a page that reflects who you are and why you’re the best person for the job.
Explore these portfolio examples for immediate inspiration.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor.
TL;DR: How to create a portfolio About page
Creating an effective About page for your website doesn't have to be complicated, but it does require strategy. The goal is to provide a snapshot of your professional identity while showing a bit of personality. You want visitors to leave knowing not just what you do but how you do it and why they should care.
Successful pages usually follow a clear structure: a strong headline, a concise bio, social proof and a clear path to contact you. It’s about balancing humility with confidence.
Features of a portfolio About page
Feature | Description |
Professional bio | A clear summary of who you are and what you do. |
High-quality photo | A professional or contextual image of yourself. |
Core philosophy | Insight into your unique approach or values. |
Social proof | Testimonials, awards or client logos. |
Call to action | A direct invitation to get in touch or view work. |
Learn more: How to make a portfolio
How to create a portfolio About page in 10 steps
Building this page is a straightforward process when broken down into manageable pieces. Follow these steps to ensure every element works hard to land you that next opportunity.
01. Pick a domain and website host
Your online identity starts with your address. A custom domain name adds immediate legitimacy to your portfolio. It separates hobbyists from professionals. Aim for something simple, usually your name or your business name. If your first choice is taken, try a domain name generator for some new ideas.
If you're wondering how to start a website, hosting is a crucial step. It ensures your site is live and accessible on the internet. Reliable free website hosting is non-negotiable because if your site is down, potential clients can't find you. Look for a solution that offers security, speed and 24/7 support.
02. Choose a website builder and template
You don't need to be a designer or developer to look like one. Wix makes portfolio website creation easy with intuitive tools and pre-designed layouts. Browse through website design templates specifically designed for portfolios to find a structure that suits your industry.
Look for a template that prioritizes visual impact and easy navigation. The "About" section should be prominent. Remember, the template is just a starting point. You can customize colors, fonts and layouts to match your personal brand later.
Check out Wix's templates:
Discover the best portfolio website builders to get started on your journey.
03. Write a strong personal introduction
Start with a hook that grabs attention. It should immediately clarify what you offer.
Avoid generic openings. Instead, explain the value you bring to a project or client in a compelling and memorable way.
Keep your introduction concise like an elevator pitch. If someone only reads the first few lines, they should walk away knowing your name, your specialty and what makes you unique.
Explore these portfolio name ideas.
04. Highlight your expertise and key achievements
This is the place to humble-brag. List your core skills, but focus on the results. Instead of just saying you know graphic design, mention specific campaigns you’ve led or problems you’ve solved through design.
Quantifiable achievements work best. Did you increase sales by 20%? Did you manage a team of ten? Specific numbers and concrete examples provide evidence that backs up your claims of expertise.
05. Share your mission and values
Clients hire people, not just skill sets. Explaining why you do what you do helps build an emotional connection. Discuss what drives you, whether it’s a passion for sustainable design, a love for clean code or a commitment to storytelling.
Your values act as a filter. They attract the right kind of clients who align with your worldview and repel those who don’t. This ensures a better working relationship from day one.
Expert tip from Doreen Weissfelner, head of Wix analytics and home:
“Your portfolio is your chance to direct the narrative. Decide what story you want to tell and build everything else around that.”
06. Describe your process and approach
Demystify how you work. Potential employers want to know what it’s like to collaborate with you. Do you start with deep research? Do you iterate quickly? Explain your workflow in simple terms.
This section manages expectations. It shows that you are organized and professional. It also demonstrates that you have a method to your madness, which builds confidence in your ability to deliver results.
Learn more:
07. Use a professional yet approachable tone
The way you write says as much as what you write. Aim for a voice that is confident but friendly. You want to sound like an expert, but also like someone people would enjoy having a coffee with.
Read your text out loud. If it sounds stiff or robotic, rewrite it. Use everyday language and avoid heavy jargon unless it’s absolutely necessary for your industry.
08. Add relevant personal details
A little personality goes a long way. Mentioning a hobby, a favorite book or a fun fact can make you memorable. It reminds readers that there is a human behind the work.
Keep it relevant, though. Your love for baking might show attention to detail and patience. Your marathon training could demonstrate discipline. Connect these personal tidbits back to your professional attributes subtly.
09. Include a high-quality photo
Faces build trust. A clear, high-resolution photo of yourself is essential. It doesn’t have to be a stiff corporate headshot. It can be a photo of you working in your studio or in a setting that reflects your style.
Make sure the lighting is good and your face is visible. Avoid blurry selfies or group shots where it’s hard to tell who you are. This image is often the first visual introduction a client has to you.
10. Invite readers to connect and refine your page
Don't leave visitors hanging. End with a clear call to action. Tell them exactly what to do next, whether it’s filling out a contact form, downloading your resume or following you on social media.
Once the page is live, it’s not done. Revisit it regularly. Update your achievements, refresh your photo and tweak your bio as your career evolves. Your About page should grow with you.
Learn more: How much does a portfolio website cost?
Portfolio about page examples built on Wix
See how these standout portfolio About pages introduce creators, showcase their expertise and make a memorable impression. Each of these web design portfolio examples built with Wix combines authentic storytelling, clear personal branding and engaging layouts that reflect the creator’s unique style and professional voice.
01. Anissa Hexton
Anissa Hexton’s About page demonstrates how a friendly yet professional introduction sets the tone for your portfolio. She summarizes her experience clearly while giving visitors a sense of her personality and approach. Prominent links to her projects and contact options make it easy for readers to explore her work and reach out.
Like what you see? Build your own portfolio About page using this template.
Template name: Business CV website template
02. Lauryn Higgins
Lauryn Higgins’ About page shows how credibility and specificity make a strong impression. She highlights her experience with key clients and pairs concise descriptions with concrete examples. Referencing projects directly from her portfolio provides immediate proof of her skills and impact.
Like what you see? Build your own portfolio About page using this template.
Template name: Food photographer website template
Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand.
03. Brandon Dexter
Brandon Dexter’s About page is sleek and professional with clean typography and a clear structure. He outlines his approach, process and results in a way that highlights his strategic thinking. The page balances personality and professionalism, giving visitors a full picture of who he is as a creative professional.
Like what you see? Build your own portfolio About page using this template.
Template name: Photographer website template
04. Lauren Price
Lauren Price’s About page feels warm and approachable, giving visitors a sense of her personality and values. She uses a friendly tone and personal touches to make a connection while highlighting her experience and skills. Testimonials and examples of past work show her credibility and the impact of her projects.
Like what you see? Build your own portfolio About page using this template.
Template name: Start from scratch website template
05. Dylan Wirth
Dylan Wirth’s About page is simple and approachable while highlighting his education, experience and personal growth. He shares personal stories that add a human touch while clearly presenting his skills and perspective. Clean design, downloadable resume options and testimonials make it easy for visitors to understand his work and reach out.
Like what you see? Build your own portfolio About page using this template.
Template name: Academic CV website template
What to include in a portfolio About page
A great profile is a sum of its parts. Ensure you have these essential components to give a complete picture of your professional life.
Component | Description |
Introduction | Your name, role and location to give visitors immediate context. |
Professional bio | A brief summary of your experience, years in the field (if 5+) and core expertise. |
Personal photo | A high-quality image either a professional portrait or a shot in your natural environment. |
Philosophy | A statement of your unique approach to work such as a guiding principle or core mindset. |
Social proof | Notable clients, awards, press mentions or testimonials that validate your skills. |
Call to action | A clear link to contact you or download your resume/CV. |
How to create a portfolio About page FAQ
Should my portfolio have an about me page?
Yes, absolutely. While your work samples show what you can do, the About page explains who you are. It's often one of the most visited pages on a portfolio site because clients want to know the person behind the project. It builds trust and context that images alone cannot provide.
What is an example of “about me” wording for a portfolio?
"I'm a UX designer based in Chicago with a passion for simplifying complex problems. With over six years of experience in fintech, I help startups build user-friendly products that scale. When I'm not sketching wireframes, I'm usually exploring the city's architecture or brewing the perfect cup of coffee."
What are common portfolio mistakes?
Writing too much text is a frequent error, so keep it concise. Using low-quality images or selfies can look unprofessional. Forgetting a clear call to action makes it hard for people to hire you. Finally, writing in the third person ("John is a designer") often creates distance. The first person ("I am a designer") is usually more engaging.
