Registering a domain is a small decision that does a lot of work. Your domain is the first impression people have of your site, and in some cases, of your business. Now, in Wix’s Top Domains of 2026 Report, we see that domain extensions are also associated with trends in revenue.

For the report, we pulled domain data from Wix users around the world to see which extensions are winning, which ones are trending, and what that means if you're registering a domain for your eCommerce business this year. Here are some highlights:

.com is still the most popular domain extension 

82% of Wix sites in the US use .com, and Wix users are 13x more likely to choose it when registering a domain. That makes sense. .com is recognizable, trusted and universally understood. It's the default. And in general, it’s still the way to go when you’re choosing a domain name.

Worth knowing: .deals is plural and open-ended, so it suits a page that always has offers on it rather than a single seasonal event.

But alternative domain extensions can still work for your eCommerce business

If your ideal domain name is taken, our data suggests that switching up the extension can work in your favor, especially for eCommerce sites. You might be better off keeping your brand name intact and changing the TLD (top-level domain) rather than compromising the name itself.

Here's what the numbers show for online stores:

• .store earns 10% more revenue per seller than .com, and 2x more than .shop or .net.

• .org is 34% more likely to generate revenue than .com, and pulls in 3% more sessions. And just so you know, you don't need to be a nonprofit to register a .org domain.
  

The eCommerce domain extensions growing fastest in 2026

Between January and May 2026, three extensions doubled: .store, .online, and .shop. All three signal eCommerce intent, which may be why they're gaining ground.

So, which domain extension should you choose for your online store? If you're running an eCommerce site, .store and .org are worth considering. But if .com is available and feels right for your brand, it's still the most recognized extension on the web. You can almost never go wrong with a .com domain.

Wix offers over 400 domain extensions to explore, including .store, .shop and .org. You can search availability and register your domain directly when you're ready.