- 5 days ago
- 5 min read
Updated: 4 days ago
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Wix AI product recommendations automatically match your shoppers with items they actually want to buy, directly increasing your average order value. You get to step back from manual merchandising while smart algorithms analyze buyer behavior to suggest the perfect additions to their cart.
Wix's AI product recommendations act like a highly trained sales assistant who knows exactly what to offer every single visitor. By putting the right items in front of the right people at the exact right moment, you naturally turn casual browsers into bigger spenders. You gain total peace of mind knowing your online store is always working to maximize every single sale.
Wix powers product recommendations with AI-driven merchandising tools and helps eCommerce stores increase their average order value with AI product suggestions.
What are Wix AI product recommendations in detail
Wix AI product recommendations refer to the smart algorithms working behind the scenes of your store to display dynamic suggestions like "You might also like" or "Frequently bought together."
Instead of manually picking which items go well together, you let Wix's AI do the heavy lifting. The AI looks at past sales data, browsing history and product tags to figure out exactly what a specific shopper wants next.
It turns a standard product catalog into a highly personalized shopping journey. As a customer looks at a pair of running shoes, the system instantly calculates the best related items to show them. It automatically displays matching socks, running belts or water bottles right under the shoes. Making it the ultimate upsell tool.
Benefits of using product recommendations
The biggest advantage of using smart suggestions is the immediate bump in your average order value. When you show people items that perfectly complement what they already want, they naturally add more to their cart. This directly boosts your monthly revenue without you spending an extra dime on marketing.
This feature also saves you hours of tedious administrative work. You never again have to manually update your related products every time you launch a new collection. Wix's AI product recommendation system learns and adapts on its own, ensuring your suggestions always remain fresh, accurate, and highly clickable.
According to retail data experts, businesses using personalized product suggestions increase their total revenue by up to 15 percent.
Challenges with using AI product recommendations
The main hurdle to getting great results is your own product data. If you have a messy catalog with inaccurate tags or categories, the AI struggles to understand how your items connect. A system cannot suggest the perfect matching belt if your belts are incorrectly labeled as hats.
Another challenge is giving the system enough time to learn. When you first launch a brand new online store, the AI has no past sales data to analyze. It takes a little time and a few initial sales for the algorithm to spot the buying patterns that drive the best recommendations. The secret to amazing AI suggestions is simply taking the time to categorize your inventory perfectly from day one.
Examples of product recommendations in action
One example is a modern cosmetics brand using smart suggestions on their individual product pages. When a shopper clicks on a specific foundation, the AI automatically displays the exact primer and setting spray that other customers frequently buy with it. This creates a complete beauty routine right on the page, encouraging the buyer to purchase all three items at once.
Another great example involves a home goods retailer focusing on the checkout process. As a customer heads to their cart to buy a new ceramic coffee mug, the system quickly suggests a popular bag of artisan coffee beans just before they pay. This low-friction upsell grabs attention at the exact moment the buyer is ready to spend.
Learn more about agentic commerce.
How to get started with Wix AI product recommendations
Getting started with AI product recommendations is a smart move for increasing your average order value (AOV). Wix offers two primary ways to handle this: using the built-in Wix Stores AI for a seamless experience, or using the Wix App Market for more advanced algorithmic control.
Here's how to get started:
01. Using built-in Wix Stores recommendations
If you're using the standard Wix Stores app, the easiest way to start is by adding a Related Products gallery. The AI automatically analyzes your product categories, descriptions, and customer behavior to suggest items.
Add the Widget: Open your Editor, go to the Add Elements (+) panel, select Store and choose Related Products.
Drag to Page: Place this gallery on your Product Page (usually under the main product info) or the Cart Page.
Configure the AI: Click on the gallery and select Settings. Under the "What to display" or "Algorithm" section, ensure Automatic (AI) or Related Products is selected.
Pro Tip: You can often toggle between "Customers also bought" (collaborative filtering) and "Related by Category" (content-based filtering).
02. Using the Automatic Related Products AI app
For stores with larger catalogs, the Wix App Market now features highly-rated AI tools like Automatic Related Products (by Team Kray) that offer more Amazon-style logic.
Install: Go to the Wix App Market and search for AI Product Recommendations.
Sync: Once added, the app will crawl your catalog (supporting up to 1,000+ products on various plans) to map relationships between items.
Zero-touch design: These apps are designed to automatically inherit your site's fonts and colors so they don't look like "clunky" third-party add-ons.
Analytics: Unlike the basic widget, these apps typically offer a dashboard showing exactly how much revenue the AI recommendations are generating.
03. Advanced: Custom AI via Velo (For developers)
If you want to build a truly unique recommendation engine (e.g., based on weather, user location, or complex custom data), you can use the eCommerce Recommendations Service Plugin.
Enable Velo: Turn on Dev Mode in the Wix Editor.
Add Service Plugin: Go to the Public & Backend section, find Service Plugins, and select Item Recommendations.
Implement logic: This creates a .js file where you can write custom logic or call an external AI API to return specific product IDs to the gallery.
Learn more:
What are Wix AI product recommendations FAQ
Do I need a massive amount of traffic to use AI product recommendations?
No, you don't need thousands of daily visitors to see results. While Wix's AI gets smarter as more people buy, it also uses basic product relationships, like shared categories and tags, to make smart suggestions even when your store is brand new.
Can I manually override AI product recommendations?
Yes, you retain total control over your store. If you want to push a specific seasonal collection or clear out old inventory, you can easily turn off the AI for a specific block and manually select exactly which items appear in the recommendation carousel.
Do AI product recommendations slow down my Wix website?
Not at all, these recommendation engine is built directly into the platform's core infrastructure. The system calculates and displays the suggested items instantly, ensuring your pages load incredibly fast and your buyers never experience frustrating delays.
