Blogging is first and foremost a passion, but it does require a certain amount of dedication as well. Once you’ve caught the blogging bug, you are in it to win it. That means you’re always aspiring to publish unique, high quality, and original content, and taking the steps to expand your readership circle further and further. But keep in mind that running a successful outlet depends on more than just your writing skills. Soon after you create a blog, you realize that even a natural-born-blogger can use a helping hand with things like understanding how search engines work, or developing an eye for great visuals. Luckily, blogging tools are available online to offer assistance, and they even do it for free! They’re designed to help any type of writer, from the most beginner to the most professional. Using these tool will save you precious time and effort – allowing you to focus on shaping your next perfect blog article.
The following list includes fourteen of the best blogging tools that will support you in your writing journey:
Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for – something that you shouldn’t guess, but rather check. As you prepare to write a blog post, enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition. With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results.
The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But writing powerful headlines can be challenging. If you’re struggling to find the right one, ShareThrough can point you in the right direction. Enter your headline options and this free tool will analyze their potential strength and impact, even giving you tips on how to improve them.
Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ performance, you want to know whether the work you’ve done is actually making an impact. Use Google Analytics to study which keywords are bringing you the most readers, which ones lead to longer visits on your blog, and what other sources are bringing you meaningful traffic. This is just a fraction of the knowledge Google Analytics can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes.
To be a blogger you need to have a blog. Sounds pretty elemental, but that’s not the end of the equation. To be a great blogger, you need a powerful blogging platform that simplifies your content creation process. That’s exactly what the Wix Blog is all about. Combining an advanced, intuitive text editor, comprehensive design tools, and awesome features for scheduling, distributing and measuring – it is the ideal place to create the perfect blog. Good thing you don’t need to be both a writer and a designer with the vast amount of stunning (free) blog templates available for you to choose from. In just a few minutes, you can have a fully operational blog – no SEO technicalities or coding experience needed. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button.
Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great ideas for blog posts again and again is not always easy. Hubspot’s Topic Generator is a terrific tool that will help you find multiple ideas that you can develop into awesome blog posts. Enter a few keywords to help narrow down the search and Hubspot will take care of the rest.
Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better?
When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals – so go ahead and explore!
Want to get into your readers’ heads? Use Answer the Public to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a large pool of questions that are commonly entered into search engines in conjunction with your keyword. Each of these questions could lead to a potential topic for an excellent blog post. Providing an answer to these questions will bring you a more targeted audience – ie. readers who are truly interested in reading what you have to say.
Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards.
There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with the exact number of Facebook, Twitter, Reddit and Pinterest shares.
Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well.
You know your content is rocking it when readers just can’t help but share it with their own social circles. A powerful way to make your posts more engaging and to encourage readers to share them further is to create original memes and integrate them into your posts. Use Meme Generator to create witty, sarcastic or ridiculous memes that resonate with your readership. You can choose the meme visual from a huge pool of images and add your own text, or use one of the existing memes created by the site’s user base.
In case you’re not sure how to fit memes in with your content, read this introduction to memes guide.
If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog via social media. You can also embed the video within your blog post itself, which has a tremendous SEO impact, by extending the average time your visitors spend on your page.
GIFs are for web content what hot sauce is for food. Using these animated images in your blog posts is a great way to spice things up and diversify your content. On top of this, they have proven over and over again to have a high virality potential, as they say so much with so little. People love using them and sharing them, which makes them very valuable for your blog. Creating GIFs is actually very simple, especially with tools like Giphy’s GIF Maker, which lets you edit them from files (both image and video), as well as from online video players like YouTube. Once your creation is ready to go live, you can easily add your GIFs to your Wix blog posts.
Ready to blog like a pro? Start a blog with Wix!
* The inspiration and ideas presented in this blog post were provided by our French community manager, Ella Binder.
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