- Yoon Jeong Cho
- Sep 16
- 13 min read
Updated: Sep 17
Small details can have a big impact and your website’s footer is no exception. While it might not be the first thing on your design checklist, a well-designed footer plays a crucial role in guiding visitors, building trust and driving conversions. Smart Insights reports that sales conversions rose by 23.77% after implementing a footer with organized links. If you’re learning how make a website or refining your current design, thoughtful footer planning can support your business goals and improve user experience.
In this guide, we’ll cover everything you need to know about website footer design, from must-have elements to practical tips for creating an effective footer. Plus, we’ve included 15 of the best website footer examples to inspire your own design and spark creativity.
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TL;DR: website footer examples
A website footer isn’t just an afterthought—it’s a key area that builds trust, improves navigation and drives action. The best footers combine clarity, branding and usability while providing practical details like contact information, policies and quick links. These examples showcase how businesses—from cafés to law firms—use their footers to reflect their brand identity and serve their audience effectively.
What makes these footers effective?
Clear navigation with essential links
Simple ways to contact or engage (CTA buttons, email, phone, live chat)
Branding that reinforces identity
Extra value like FAQs, reviews, offers or subscription forms
Criteria | Why it matters | Example feature |
Clarity & navigation | Users should find key pages quickly | About, Contact, FAQ links |
Accessibility | Multiple contact options build trust and ease | Phone, email, WhatsApp, live chat |
Brand Identity | Visual style should reflect the business personality | Colors, typography, images, taglines |
Engagement | Encourages users to take action or return | Newsletter signup, loyalty programs, CTAs |
Transparency | Builds credibility with practical info | Terms, privacy policy, reviews, address |
"Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix
15 outstanding website footer examples
Now that you’ve got the basics down, it’s time to delve into some web design inspiration. Whether you’re learning how to build your website from scratch or using a website template, these footer examples created by Wix users will provide you with plenty of ideas for designing your own.
01. New Heights
Digital agency New Heights’ footer leaves a strong impression with its bold headline “Set the Standard” and a clear “Start Project” call-to-action designed to drive conversions. Key sections—“Who We Work With,” navigation, social links and contact details—are well-organized, making it easy for visitors to find information and reach out effortlessly.
Playful background graphics and a cohesive purple color scheme add personality while maintaining a professional tone. Far from being an afterthought, the footer extends the brand identity demonstrating how even this section can enhance engagement and leave a lasting impact.
Like what you see? Create your own footer using this template:
Template name: Financial consulting company website template
02. Simply soft
Simply Soft's website footer is clean and approachable, featuring “Helpful Links” for terms & conditions, privacy policy, and cookies. The shipping and returns page is included here too—a smart touch for any online store and especially useful if you want to create your own online store.
Contact information is easy to access, with email, social media icons, and a live chat button conveniently grouped for instant support. The soft pink background and minimal design reflect the brand’s self-care focus, while the bold “Simply Soft” name ensures the footer feels branded, not generic.
Like what you see? Create your own footer using this template:
Template name: Gift shop website template
03. TaskFlow
TaskFlow’s website footer is clean and well-structured, with clear sections for Contact, US Office and Menu. Key company details, including registration information and the office address, are prominently displayed to help clients confirm legitimacy. The US Office section provides a direct email address and phone numbers, ensuring accessibility for international clients.
The Menu features essential links like About, Contact and Privacy Policy, making it easy for users to find what they need. Social media icons add a modern touch, encouraging users to connect beyond the website. The minimalist design, light background and TaskFlow logo reinforce the brand’s identity while maintaining a professional appearance.
Like what you see? Create your own footer using this template:
Template name: Gaming company website template
04. Studios
The Studios website footer is modern and engaging featuring the bold tagline “Get Growing.” to emphasize the agency’s focus on growth. The Reach Out to Studios section offers direct email, location details and social media icons for easy connection while links to Services, About and Contact are clearly laid out alongside essentials like Terms & Conditions and Privacy Policy.
A standout feature is the newsletter sign-up form inviting users to receive marketing insights with a “no spam” promise, building trust in the brand. The minimalist cream background with deep brown text and accents creates a stylish sophisticated look that reflects Studios’ creative identity while keeping the design clean and user-friendly.
Like what you see? Create your own footer using this template:
Template name: Business consultant website template
05. Sweet Alchemy
Sweet Alchemy’s footer combines style and functionality, offering quick links to new arrivals, best sellers and categories. Clear policies on shipping, returns, payments and FAQs ensure transparency while a prominent “buy now” button with PayPal and card options streamlines the checkout process.
Customer support is easily accessible through direct email, social media links and a live chat button for instant assistance. The dark background with vibrant purple accents reflects the brand’s modern indulgent identity, making the footer both practical and visually cohesive.
Like what you see? Create your own footer using this template:
Template name: Beauty shop website template
06. Jason Chan
The footer on Jason Chan’s Feng Shui Consultancy website is thoughtfully designed to encourage connection while offering essential information in one place. A prominent “Book a free 15-min call” button invites potential clients to take the first step with ease. Contact details including phone, email and address are clearly displayed to ensure accessibility and build trust.
In addition to the basics, the footer features Google reviews for credibility, social media links for staying connected and quick access to FAQs for common inquiries. Links to loyalty and referral programs provide added value for returning clients, making the footer both functional and client-focused. Its clean professional design perfectly aligns with Jason Chan’s approachable brand.
Like what you see? Create your own footer using this template:
Template name: Online business consulting school website template
07. Smallcakes Cave Creek
Smallcakes Cave Creek’ website footer is functional, designed to connect visitors with the bakery quickly. A Google Map embed makes it easy for customers to find the shop’s exact location while a direct call button ensures quick orders and inquiries straight from the footer.
To keep the community engaged, a subscribe form invites visitors to join the mailing list for updates, specials and sweet deals. The footer balances convenience and charm, reflecting the bakery’s welcoming customer-friendly vibe.
Like what you see? Create your own footer using this template:
Template name: Marketing agency website template
08. Avec Clyde
Ethical clothing brand, Avec Clyde, has opted for a simple clean footer design that perfectly complements its online store's branding. It's subtle and unobtrusive, allowing visitors to focus on the main content while still providing essential information.
While the website's primary navigation is handled by a fixed menu at the top, the footer offers convenient access to other important details. This includes a link to their sizing page—a thoughtful addition for a fashion brand—and an FAQ page. The inviting microcopy "let's be friends" further enhances their approachable brand identity.
Like what you see? Create your own footer using this template:
Template name: Clothing store website template
09. Harasat
Harasat, a high-quality food supplier, features a professional no-frills website footer. Its perfectly aligned grid-like layout uses just three colors: dark gray for the background, light gray and white. Harasat has included all necessary information, clearly outlining the website’s content so visitors can easily understand the brand and continue browsing.
Every design detail in this footer is well-considered, from the hover effect that changes text color to the display of three different locations. Instead of showing all addresses and phone numbers at once, visitors click on locations to view contact details. This subtle touch contributes to a clean professional look, preventing the footer from appearing cluttered.
Like what you see? Create your own footer using this template:
Template name: Food style portfolio (chic) website template
10. Loafy Lark
Loafy Lark’s footer captures the café’s warm and welcoming vibe with a bold “Welcome” message that sets a friendly tone. Photos of the café add a personal touch showcasing its cozy atmosphere directly on the website.
Key details are easy to access including clear contact information with the location, email and phone number. The bright inviting color palette ties everything together making the footer both functional and a true reflection of Loafy Lark’s cheerful brand.
Like what you see? Create your own footer using this template:
Template name: Cafe website template
11. Outbuildings
The Outbuildings footer is designed to encourage action while keeping essential information easily accessible. A sleek sign-up form invites visitors to receive exclusive offers updates and perks, while clear “Book Now” and “Contact Us” buttons make it easy to take the next step.
A carefully curated Discover menu showcases the hotel’s key offerings—Rooms, Food & Drinks, Experiences and Packages—along with a link to purchase Gift Vouchers for sharing a stay with loved ones. The design balances style and functionality, reflecting the hotel’s boutique charm while guiding guests toward their next adventure.
Like what you see? Create your own footer using this template:
Template name: Hotel website template
12. Clean Break
Clean Break’s footer makes legal support easy to access. A prominent free consultation message encourages visitors to reach out via mobile or WhatsApp. A live chat function adds another layer of convenience ensuring instant client connection.
Practical details include the firm’s registration number and full office location for transparency. The layout balances approachability with professionalism reflecting Clean Break’s mission to provide clear, accessible legal guidance.
Like what you see? Create your own footer using this template:
Template name: Law firm website template
13. CloudBaseGA
CloudBaseGA’s footer is clean and professional, aligning with the company’s approach to aviation management. A prominent “Enquire Now” CTA button encourages visitors to take action.
Key details, such as a direct email address for quick contact and links to the Terms & Conditions and Privacy Policy are clearly displayed for transparency. The streamlined design ensures usability while maintaining a polished and reliable appearance.
Like what you see? Create your own footer using this template:
Template name: Business consulting company website template
14. A Shot of Love Films
The footer of A Shot of Love Films feels warm and welcoming, designed to connect directly with couples. A simple “Talk to Me” inquiry form makes it easy for visitors to reach out about their wedding, while a featured wedding photo highlights the brand’s storytelling style.
For those wanting more, the footer includes an Instagram link and additional wedding photos offering a peek into past love stories and creative work. The design strikes a balance between romance and professionalism, leaving a lasting impression.
Like what you see? Create your own footer using this template:
Template name: Wedding photographer website template
15. Eastwind Hotels
Eastwind Hotels’ footer features a sleek, modern dark design that keeps the focus on essential guest information. It highlights three hotel locations, each with its address, phone number and bar hours, making it easy for visitors to plan their stay.
Key links like About Us and FAQ offer quick access to important details while a discreet Instagram icon connects users to the brand’s social media. The clean minimalist layout combines functionality with elegance, perfectly reflecting Eastwind’s boutique hospitality approach.
Like what you see? Create your own footer using this template:
Template name: Hostel website template
The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses.
What is a website footer?
The website footer is the section at the very bottom of every webpage and an essential part of your website. Think of it as a consistent reference point for key info like contact details, social media links and privacy policies. While your site's header grabs attention first, the footer often leaves the last impression. It’s a prime spot to add a final call to action, guide users to important pages with a secondary menu or even highlight awards. Plus, it’s the perfect place for all those essential legal bits like terms and conditions. By keeping all this foundational info in one spot, you can free up the rest of your site to wow visitors and drive conversions.
Purpose of a website footer
The footer of a website serves as a critical element that enhances functionality, usability and brand reputation. Its thoughtfully designed layout ensures users can easily find what they need, even if they've scrolled to the bottom of your page. Here are the main purposes of a website footer.
Navigation: A footer often includes a secondary navigation menu to direct users to essential pages like "About Us," "Contact," "FAQs" or specific product categories, making it easier for visitors to explore your site.
Contact information: Footers are the perfect spot to display essential details like phone numbers, email addresses and physical addresses, making it easy for visitors to reach you.
Legal pages: The footer is perfect for links to legal documents like terms of service, privacy policy and refund policies, ensuring compliance and building user trust with easy access to key information.
Engagement: Encourage interaction by including subscription forms for newsletters, links to social media accounts or quick buttons for contacting your team. A footer that fosters engagement ensures an ongoing connection with your audience.
Branding: Whether it’s through a logo, tagline or mission statement, the footer reinforces your branding. Consistent visuals and messaging leave a cohesive and lasting impression on your visitors, helping to build trust and recognition.
What to include in a website footer
A website footer serves as a compact yet essential section that ties together various resources and informational links. Some key elements to consider when designing a website footer include:
Contact information: Display your phone number, email address or physical address to make it simple for users to get in touch.
Navigation links: Provide easy access to important pages such as "About Us," "Contact," "Privacy Policy" and "Terms of Service". This enhances usability and helps visitors find essential information quickly.
Sitemap: Offer a sitemap link to help visitors quickly find specific pages and improve site navigation.
Social media icons: Include icons linking to your social media profiles. This encourages visitors to engage with your brand on other platforms and fosters ongoing interaction.
Copyright notice: Protect your content and inform users of your ownership by including a concise copyright summary typically located at the bottom.
Call-to-action (CTA): Incorporate a clear and inviting CTA such as "Sign Up," "Shop Now" or "Learn More" to guide users toward key actions.
Newsletter signup: Encourage visitors to subscribe to your email updates by including a signup form, fostering long-term engagement.
Branding elements: Reinforce your brand identity with consistent logos, color schemes and taglines that align with your overall site design.
Awards and recognition: Showcase any awards or achievements to strengthen your authority in your field.
Testimonials: Highlight customer reviews or client feedback to build trust and credibility.
Logo: Feature your logo for consistent branding across the site.
By thoughtfully including these elements, you can create a functional and visually appealing footer that enhances your site's usability while supporting your brand’s goals.
Best practices for website footer design
A well-designed website footer is essential for user experience and navigation. While footers vary in size, they should always include the most important information to make an impact.
Include the essentials
Your footer should feature a privacy policy, terms of use, your business details like business email, phone number, address and social media links. A short online form can also streamline communication. Don’t forget the copyright symbol and year for protection.
Provide clear navigation
Use your footer to guide visitors with a navigation menu and links to key pages. Adding a search bar can help users quickly find what they need.
Show your personality
Your footer should reflect your brand identity. It should be cohesive with the rest of your web design to offer a smooth browsing experience. Stick to your brand colors and tone and include fun microcopy like “Let’s be friends” instead of generic phrases.
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Make it aesthetic
Dedicate effort to your footer’s design. Use principles of design such as clean layouts, visual hierarchy and ample spacing to guide users. Highlight key actions such as visiting your store or signing up for a webinar. Explore web design trends to make your footer stand out.
Learn more: What is web design?
Maintain consistency
Your footer should have a uniform look and feel across all pages. Consistent placement, colors and branding build trust and create a smooth user experience. This helps visitors easily find key information without confusion.
Ensure readability
Footer text should be easy to read. Use clear fonts, high contrast between text and background and enough white space to avoid clutter. A readable footer improves accessibility and keeps users engaged.
Stay organized
An organized footer helps users navigate effortlessly. Group related links under headings like “Company,” “Support” or “Legal.” Clear organization reduces clutter, helps visitors find what they need quickly and improves usability and SEO.
Website footer design FAQ
Should a footer be on every page of a website?
Including a footer on every page of a website is generally considered good practice for several reasons. These include:
Consistency
Accessibility
Navigation
Credibility and trust
Legal requirements
User expectations and experience
How big should a website footer be?
A website footer should be large enough to include essential information like contact details, social media links, legal notices and navigation links - yet small enough to avoid overwhelming the user. Typically, a footer height between 50-200 pixels works well, depending on the content.
How to create a footer on a website?
You can easily create a website footer using templates from popular website builders like Wix. These templates let you quickly design a professional-looking footer without any coding, giving your site a polished and cohesive look.
For more control, you can customize your footer using HTML and CSS, adjusting the layout, colors, fonts and overall design to perfectly match your website.
Steps to create a footer:
Decide on essential content: Include key information like contact details, navigation links, and social media icons.
Choose a template you like: Pick a footer template that fits your website’s style and layout.
Structure with HTML: Build the basic layout using HTML.
Style with CSS: Apply CSS to design the footer, ensuring accessible fonts and a clear layout.
Ensure responsiveness: Make sure the footer works well on both desktop and mobile devices.
What are common footer mistakes?
Some common footer mistakes include overcrowding it with too much information, using inconsistent design that clashes with the rest of the site and failing to make it mobile-friendly. Additionally, not including important links like a privacy policy or contact page can frustrate users. Ensure all links are functional and that the footer enhances usability instead of overwhelming or confusing visitors.