New and upcoming releases

Experiences let your clients offer more than a standard booking—a chef's tasting menu, a wine-pairing dinner, a seasonal brunch. Now they can control which tables Experiences use. 

With table assignment, choose whether an Experience uses any online table or specific tables you select. Reserve a corner booth or a table with a view for one experience, or a Chef's Table for another, so guests always get the right spot and standard bookings can't claim it. You can also block regular reservations for the selected tables during the Experience, protecting the restaurant's capacity. 

Tables can be assigned automatically or by your staff, giving you flexibility to run Experiences the way each venue works.

Alfred is a new AI-powered phone agent that answers calls for any Wix site, day or night. It uses the site's published content to answer questions accurately, then transcribes and summarizes every call so your clients know exactly what happened. Calls get a sentiment tag and can be matched against alert topics your clients set, like bookings or urgent requests, so nothing important slips through. Alfred also saves new contacts automatically and can text callers a link back to the site to book or buy. It lives in Business Manager and works for any site, with no extra setup beyond a quick review of tone and greeting.

Online Programs now have their own reports in Wix Analytics. Find them under All Reports in your site dashboard. See who's joining and when, and spot trends over time to tell if your marketing is working. Track how participants engage with your courses, including where they're most active and where they tend to drop off. Get a clear view of what each program is earning, with payments, orders and refunds broken down per program. And track completions and certificates to see how well your content is landing.

Publishing Flow gives CMS users a safe staging environment to edit, preview, and review content before it goes live. New items start as Drafts, while edits to published items are saved as Changed until they’re approved and published. 

Users can preview changes in the Editor, compare them side by side with the live version, and set permissions for who can edit, publish, or delete content. This creates a more controlled workflow for teams and collaborators while reducing the risk of unwanted changes or legal issues on the live site.

Restaurants can now create up to 5 ordering pages per site, addressing a key limitation for advanced businesses that previously outgrew the 2-page cap.

This change unblocks restaurants running multiple distinct operations - catering, pre-orders, seasonal menus, and more - each with its own unique operational settings configuration.

Every page has a unique, customizable URL — but until now, slugs on multilingual sites stayed locked to the site's main language. Now you can set a custom slug for each supported language, so a Japanese page on an English-language site can have its own Japanese URL. For multilingual sites serving distinct regional audiences, this means cleaner URLs, stronger local SEO, and full control over how each language version appears in search. Just edit the slug under each page's SEO settings in the editor.

Unredeemed gift cards mean lost revenue and missed visits for your clients' businesses — automatic email reminders help recover both. Set up to 3 rules triggered by days since last activity or days before expiration, with a minimum balance filter and customizable templates for each type. Reminders apply automatically to all gift cards, existing and new, with no extra setup once saved. Result: higher redemption, more repeat visits, and bigger order values.

Until now, every item on a dynamic item page shared one design and layout. Page variants change that. Now, create multiple layouts for a single dynamic page.

Say your client's portfolio runs on one dynamic page. You can now show 'Marketing' projects with one layout and 'Design' projects with another—without splitting the collection or changing the URL structure.

Each variant shares the original page's dataset, URL pattern, permissions, and SEO settings, so sort order and base filters stay managed in one place. Items that don't match any variant fall back to the original layout.

Available now on dynamic item pages that use a dynamic variable in the URL.

Experiences now come with dedicated SEO controls, so you can define the page title, meta description, and a clean, descriptive URL for each one.

These improvements make it easier for search engines and visitors to understand what your clients offer and increase the chances of driving organic traffic to specific experiences.

Help clients build product galleries that feel clear and polished with the new grouping and sorting controls in Wix Stores.

Group related choices within the same filter—for example, combine all blue tones into a single “Blue” choice—so shoppers see fewer, clearer options. Then, reorder choices in a logical flow, like arranging colors in rainbow order or sorting sizes from small to large.

This makes galleries easier to scan and helps buyers find what they need faster and feel more confident about what they add to cart.

Drive your clients’ conversions by placing promo content right where shoppers are browsing—inside category-based product galleries.

Assign each promo to specific categories and choose exactly where it appears in the gallery, alongside regular products. Use promo cards to highlight sales, promote collections, or feature services as customers scroll.

Give your clients’ shoppers more control over their product subscriptions with the new Cancel Subscription feature. Customers can cancel their subscriptions directly from their account’s Members Area.

Use Wix custom actions to turn any Wix app event into a tailored step in your clients' automation flows. Describe the action in chat, and it’ll create the right endpoint so you can launch flexible, reusable workflows across your projects.

Wix Smart Chat lets you engage site visitors personally, or easily set AI to guide them to what they need. Get business recommendations based on conversations.

Your clients can plan their Wix Groups community content ahead of time. 

They can save posts as drafts, edit them later, and schedule them to publish at a set time so updates and launches go live when members are most active.

This feature is available on both web and mobile.

Restaurants can now use WhatsApp to automatically update customers about their online orders. With built-in automations for “order ready for pickup” and “order out for delivery,” customers get instant, real-time updates on one of their most-used messaging channels.

This helps reduce incoming support calls, set clear expectations, and improve the post-checkout experience.

The revamped Marketing Overview introduces a clearer, more interactive design with new data sources like Wix Automations and social channels.

You can see all of your client’s marketing efforts in one place, and understand how each activity is performing at a glance.

This unified view helps you identify what’s working, where to optimize and how to allocate your resources more efficiently.

Set your clients up to collect form information in the most productive and personalized way possible. With the latest Wix Forms updates, you can now:

• Include payment fields (Product, Custom Price, and Donation) in conditional rules.

• Send submission notification emails formatted to match your site’s language and region.

• Fully customize the font, size, and style of your “Thank you” message.

• Customize checkbox colors independently from other field colors.

• Autofill contact details for signed-in members.

• Accept .gltf and .glb 3D files up to 25MB with the File Upload field.

• Move fields between form pages to refine multi-page flows.

• Save additional field data directly to Contacts.

With Pause reservations, restaurants can quickly stop new online bookings for a defined period (up to 24 hours) whenever capacity is reached. Reservations before and after the pause remain available, so guests can still plan ahead. Readiness indicators give diners a clear view of when the restaurant is accepting bookings again, helping them convert at the right moment.

Passkeys enable secure log in using authentication already built into devices, like Face ID, fingerprint recognition, or a device PIN. No passwords to remember, type or reset.

Why switch to passkeys?

• Effortless access – Log in as easily as unlocking a phone

• Stronger security – Resistant to phishing and eliminates password reuse risks

• Fewer support issues – No more password resets or lockouts

• Built for modern devices – Works smoothly across phones, tablets and desktops

With passkeys, you’re not just improving login-in—you’re removing friction and raising security standards.