Custom produce subscription headless website
PICKED is a customizable fruit and vegetable subscription website built on Wix Headless that gives customers complete control over what goes into their weekly produce box. Instead of choosing from pre-made bundles, shoppers can build an order item by item through a clean, intuitive interface that keeps the experience simple and enjoyable.
The custom frontend pairs a minimal editorial design with a flexible shopping experience, making it easy to browse seasonal produce, personalize every box and manage recurring orders. It's a great example of how a headless cms can support subscription businesses with a highly customized customer journey.
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Produce subscription website design
The homepage makes an immediate impression with bold typography, generous whitespace and a restrained color palette that keeps the focus on the products. Rather than relying on decorative graphics, the design uses simple layouts and illustrated produce to create a fresh, modern aesthetic that feels approachable and easy to navigate.
The streamlined interface removes unnecessary distractions, allowing customers to focus on selecting their produce and building a box that fits their preferences. Every interaction supports a smooth customization experience, demonstrating how a custom headless frontend can create a shopping journey tailored to both the brand and its customers.
