3D product configurator headless website
Brickify is a 3D product customization experience built on Wix Headless that lets users design their own brick creations directly in the browser. The interactive builder transforms a digital model into a personalized physical kit, creating a seamless path from creative exploration to purchase.
The site combines a custom 3D frontend with eCommerce functionality to support a highly visual shopping journey. It demonstrates how a headless cms can power product experiences where customers need more than a standard product page, giving them a hands-on way to design, customize and order.
Ready to build your own custom product headless website?
3D brick configurator website design
The experience opens with a dark, immersive hero section featuring floating 3D brick pieces that immediately communicate the site's creative focus. Bold typography, playful colors and clear calls to action create an inviting entry point into the builder while keeping the interface easy to understand.
A detailed product editor sits at the center of the experience, allowing users to experiment with different brick types and create custom designs. The interface focuses on interaction rather than static browsing, turning product selection into a creative process.
The combination of 3D visuals, flexible layouts and custom interface elements shows how a headless approach can help brands build engaging product configurators that feel unique to their audience.
