Your powerful fitness website builder

Building a fitness website for free is simple and can help you grow your client base online. Here’s how to get started:

1. Sign up for a free fitness site builder – Create a free account on a platform like Wix, which offers everything you need in one place—hosting, design tools, and fitness-ready templates. This gives you a strong foundation to start building your online presence without upfront costs.

2. Start with AI or a fitness template – Choose from templates built for gyms, personal trainers, yoga instructors, or wellness studios. Or, let Wix’s AI builder create a custom site for you—just describe your business, and it will generate a layout with the right sections for classes, programs, and contact forms.

3. Customize your site – Use the drag-and-drop editor to showcase your services, pricing, and class schedules. Add professional photos or short video clips of workouts to inspire visitors. You can also integrate booking and payment features, so clients can sign up for sessions or memberships directly from your website.

4. Optimize for search engines – Use built-in SEO tools to help your site rank for keywords like “personal trainer near me” or “online fitness programs.” Add meta descriptions, alt text, and local SEO tags so nearby clients can find your business easily on Google.

5. Publish and share your website – Once everything looks great, publish your site and share it on your social media channels. Promote new classes or offers with email campaigns and link to your site in your bio to attract traffic and convert followers into paying clients.

The best fitness website builder helps you grow your business, simplify management, and inspire clients—all without needing technical skills. Here’s what to look for when choosing one:

• Ease of Use – A no code platform with drag-and-drop editor is essential so you can build and update your site quickly between training sessions. With platforms like Wix, you can design pages, upload images, and manage your site easily—no coding required.

• Fitness-Focused Templates – Choose a builder that offers templates made for gyms, trainers, and wellness studios. These often include built-in sections for class schedules, pricing plans, and booking options, helping you look professional right from the start.

• Online Bookings and Payments – The best builders integrate scheduling and payment tools so clients can book sessions, purchase memberships, or sign up for classes directly on your site—saving you time and reducing admin work.

• SEO and Marketing Tools – Look for built-in SEO features to help potential clients find you online. Wix, for example, includes an SEO Assistant and marketing automations so you can attract local and online audiences efficiently.

• Mobile Optimization – Many clients browse on their phones, so ensure your builder automatically creates mobile-friendly versions of your pages for an excellent on-the-go experience.

Building a fitness website can be done surprisingly fast—often within a few hours—especially when using an AI website builder or pre-designed fitness template. These tools automatically create pages for your classes, schedules, and services, so you can focus on personalizing the look and uploading your content.

If you plan to add advanced features like online bookings, workout videos, or a fitness blog, expect to spend a bit more time fine-tuning the details. With platforms like Wix, everything from SEO to mobile optimization is built in, so you can go live quickly and start attracting clients.

For a closer look at timelines, explore our blog on how long it takes to build a website.

The cost of building a fitness website can vary depending on your project’s size, the features you need and whether you design it yourself or hire a professional.

When you factor in expenses such as design, hosting and domain registration, a custom-built fitness website can cost anywhere from an estimated $1,000 to over $10,000 especially if you require multiple pages, galleries or advanced functionality.

If you choose an all-in-one platform like Wix that includes hosting, domain and design tools, the cost can be much lower. Depending on the plan and features you need, yearly prices generally range from $17 to $159 per month.

For further reading, explore our guide on website costs.

*All pricing and information are current as of November 2025.

**Reflecting prices in the US. Prices do not include applicable taxes, which are determined according to your billing address. The final price can be seen on the purchase page, before payment is completed.

A good fitness website should incorporate features that enhance user engagement, streamline services, and foster community interaction. Key features to consider include:

• Class Scheduling and Booking: Allow users to easily view available classes and book spots directly online. An integrated calendar can show upcoming classes and manage appointments efficiently.

• Personal Trainer Profiles: Showcase trainer bios with photos, qualifications, and client testimonials. This builds trust and helps prospective clients choose the right trainer for them.

• Nutrition and Fitness Resources: Offer blog posts, guides, and videos on fitness tips, nutrition advice, and workout plans to educate visitors and keep them coming back for more.

• Online Store: If applicable, include an eCommerce feature where customers can purchase fitness gear, supplements, or memberships directly from the site.

• Member Community: Create forums or a community section where members can share their experiences, ask questions, and motivate each other.

• Mobile Optimization: Ensure your site is fully responsive; many users will be accessing it from their mobile devices while on the go.

Wix makes it easy to include these features with its user-friendly website builder, allowing you to create a complete and appealing fitness website that meets all your business needs and connects well with your audience.

Yes, you can enable clients to sign up for classes or memberships directly online with Wix. This platform provides a user-friendly solution to facilitate online bookings through its integrated scheduling system.

Here are some key features to make it happen:

• Class Scheduling: Utilize Wix Bookings to create, manage, and customize classes. You can set up different class types, timings, and even limit the number of participants.

• Payment Processing: Wix allows you to accept online payments securely. Whether it’s one-time payments for classes or recurring payments for memberships, everything is handled smoothly.

• Client Management: With the built-in CRM features, you can keep track of client information and attendance, making it easier to manage your customer relationships.

• Customizable Booking Page: Create a dedicated page for your classes and memberships that aligns with your brand. This page will allow clients to view schedules, select classes, and make payments seamlessly.

To ensure your fitness site is mobile-friendly for clients on the go, you should focus on responsive design, simplicity, and fast loading times. Here’s how you can achieve that:

• Use a Mobile-Optimized Template: Start with a Wix template that is specifically designed for mobile viewing. Wix templates are automatically optimized for mobile, making your site look great on any device.

• Customize Mobile Views: Within the Wix editor, you can customize how your site looks on mobile. This allows you to rearrange content, hide elements, or make specific adjustments that enhance usability on smaller screens.

• Streamlined Navigation: Keep your menus simple and intuitive. A well-structured navigation bar enables clients to quickly find schedules, booking options, and class information without unnecessary clicks.

• Optimize Load Times: Images and videos should be optimized for faster loading. Speed is crucial—according to Google, users are 53% less likely to stay on a mobile site that takes longer than 3 seconds to load.

• Integrate a Scheduling Tool: Use Wix’s built-in scheduling tool so clients can easily view and register for classes on their mobile devices.

To enhance your fitness website's local Google ranking, focus on these key strategies:

• Optimize Your Google Business Profile: Claim and complete your Google Business Profile. Ensure that your business name, address, phone number, and website (NAPW) are accurate and consistent. Add photos, hours of operation, and encourage clients to leave positive reviews, as businesses with higher ratings often rank better in local search results.

• Incorporate Local Keywords: Use location-based keywords throughout your website content and meta descriptions. For example, if you’re based in Austin, phrases like "fitness classes in Austin" or "personal trainers in Austin" should be included to attract local traffic.

• Create Local Content: Develop blog posts focusing on local events, promotions, or fitness tips relevant to your community. This content can establish your expertise and engage your audience, which enhances your site's relevance.

• Ensure Mobile Optimization: With over 50% of web traffic coming from mobile devices, it's crucial that your website is responsive. Wix automatically optimizes your site for mobile, providing a seamless experience for users on any device.

• Backlink Building: Engage with local businesses, community events, and health-related organizations to earn backlinks to your site. Links from trusted local sources can significantly boost your authority and visibility in search engines.

Absolutely, you can easily integrate video workouts or fitness programs into your Wix website to enhance your visitors' experience. Wix provides several powerful options to showcase your video content effectively.

• Video Backgrounds: Use eye-catching video backgrounds on your site's headers or sections to draw visitors in. This can create a dynamic atmosphere that reflects your fitness brand.

• Wix Video: With Wix Video, you can upload, manage, and showcase your videos directly on your site. This feature allows you to create a dedicated video gallery where users can browse through all your workout videos.

• Embedding Content: If you have video workouts hosted on platforms like YouTube or Vimeo, you can easily embed these videos on your site. Simply copy and paste the embed code into your page, and your videos will be displayed seamlessly.

• Membership Features: If you're offering exclusive fitness programs, consider using Wix's membership features. You can restrict access to certain videos or content only to paid members, providing added value to your fitness programs.

To accept online payments for memberships or sessions through your fitness website, you can integrate a  scheduling solution that streamlines the payment process. Wix provides easy integration with various payment gateways such as PayPal, Stripe, and Wix Payments, allowing you to select the option that best fits your business site needs.

To effectively highlight success stories and client transformations on your fitness website, consider these engaging strategies:

• Create a Dedicated Sections: Designate a specific area on your website for testimonials or transformation stories. Use visually appealing templates available on Wix to showcase before-and-after photos, compelling narratives, and personal quotes from clients.

• Incorporate Videos: Video content tends to increase viewer engagement significantly, with research showing that including the word "video" in an email subject line can increase open rates by 19%. Feature short clips of clients sharing their fitness journeys, demonstrating workouts, or discussing how your program has changed their lives.

• Use Statistics: Share measurable results, such as “80% of our clients lose 5-10 pounds in the first month,” to lend credibility to the stories you present. This not only informs potential clients but also motivates them as they see real results from your fitness programs.

• Interactive Elements: Utilize Wix’s features for adding interactive elements like sliders or galleries showcasing client testimonials. This not only makes the information dynamic but also encourages visitors to engage with your content longer.

Connecting your own domain gives your fitness business a professional edge and helps clients remember your brand. When you create your site with Wix, it comes with a free Wixsite address (like myfitness.wixsite.com), but you can upgrade to a custom domain or choose a .fitness domain that reflects your niche.

You can buy and connect your domain directly through Wix, or link one you already own. The setup is quick, secure, and fully guided—so your fitness site looks professional and ready to grow your client base from day one.

For detailed instructions, visit our domain connection guide.