Small business name ideas: 240+ brand or company names

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You’ve got a killer idea but every name you think of is either taken, too long, too weird or just doesn’t feel right. Maybe the domain is gone, the social handles are claimed or you worry it won’t connect with the customers you want. With the right approach, a little creativity and a few practical checks, you can discover a business name that’s memorable, unique and perfectly aligned with your brand.

Naming your business just got a whole lot easier. The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life.

TL;DR: business name ideas

You’ll find plenty of business name ideas to inspire you, along with practical tips, examples and tools to make the process easier and more enjoyable. We’ll guide you through the entire process of choosing a business name, from defining your brand vibe and brainstorming creative ideas to checking domains and social handles, testing names with real people and avoiding common mistakes.

Here's what you'll learn:

•   Figure out your brand's personality and vibe

•   Brainstorm creative, memorable and audience-friendly names

•   Explore hundreds of name ideas from different industries and styles

•   Test your top picks for pronunciation, spelling and impact

•   Check domain, social media and trademark availability

•   Steer clear of company names that limit your growth or cause confusion

Checklist for choosing a business name

Learn more:

• How to come up with a business name

• How to start a business

Business name ideas to inspire you

Explore this section for a handpicked collection of small business name ideas aimed at igniting your creativity and providing inspiration for your venture. Whether you're in search of a catchy, clever or entirely unique business name, these suggestions can assist you in finding the ideal name that aligns with your vision and brand identity.

1. Unique business name ideas

2. Catchy business name ideas

3. Funny business names

4. Professional small business names

5. Inspirational business name ideas

6. Location-based business names

7. Timeless business names

8. Clever small business name ideas

9. Modern small business name ideas

10. Classic small business name ideas

11. Minimalist business name ideas

12. Luxury business names

13. Eco-friendly business names

14. Tech-focused business names

15. Playful business names

16. Abstract small business names

01. Unique business name ideas

1. WhimsiCraft Creations

2. Gourmet Grind Coffee Co.

3. UrbanScape Greenery

4. PetPamper Spa & Boutique

5. TechTrove Innovations

6. EcoFusion Eco-Friendly Products

7. Blossom & Brew Floral Studio

8. SparkleStyle Jewelry Designs

9. ByteBloom Web Solutions

10. WanderLuxe Travel Experiences

11. SweetWhisk Bakery Delights

12. The Vintage Vineyard Boutique

13. FreshPetal Flower Market

14. CraftCove Artisanal Wares

15. MindfulBites Health Cafe

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02. Catchy business name ideas

1. SnapGlow Photo Booths

2. BuzzCraze Marketing

3. SwiftSip Coffee House

4. FunkyFinds Boutique

5. HappyHound Pet Care

6. PixelPulse Creative Studio

7. GrooveGrub Food Truck

8. UrbanChic Decor

9. LushLather Soap Co.

10. RetroRide Bicycles

11. TastyTruck Street Eats

12. InkSplash Printing

13. GroovyGadget Gadgets & Gizmos

14. PurrfectPaws Pet Grooming

15. SparkleWave Jewelry Designs

03. Funny business names

1. PunnyBuns Bakery

2. Chuckles & Knuckles Plumbing

3. WiggleWag Dog Walkers

4. QuirkNook Antique Shop

5. LaughterLabs Comedy Club

6. WackyWidgets Tech Store

7. ChuckleBerry Farm Stand

8. Jokester's Java Cafe

9. ClownTown Party Supplies

10. Giggles & Grins Dentistry

11. ChuckleMuffin Bakery

12. WhimsiWrap Gift Shop

13. Lighthearted Landscaping

14. GiggleGas Auto Repair

15. SillySocks Boutique

04. Professional small business names

1. Apex Solutions Group

2. Sterling Financial Advisors

3. ProVision Consulting

4. Elite Marketing Strategies

5. Precision Legal Services

6. Premier Tech Innovations

7. Strategic Business Partners

8. Quantum Accounting Solutions

9. Vanguard HR Consultants

10. Prime Property Management

11. Professional Insight Architects

12. Global Trade Partners

13. Executive Wellness Coaching

14. Oasis Health & Wellness

15. Corporate Compliance Solutions

05. Inspirational business name ideas

1. DreamBuilders Ventures

2. HopeHarbor Solutions

3. InspireRise Consulting

4. VisionQuest Advisors

5. EmpowerEdge Enterprises

6. TriumphTrail Marketing

7. RadiantPath Coaching

8. RiseAbove Innovations

9. SereneSoul Yoga Studio

10. FlourishWell Wellness Center

11. ElevateSuccess Strategies

12. IlluminateDesign Studio

13. InspireLife Coaching

14. AspirePeak Investments

15. ThriveMinds Counseling

06 .Location-based business names

1. [City]Gourmet Delights

2. [City]Craft Brews & Bites

3. [City]Green Landscaping

4. [City]Tech Solutions

5. [City]Boutique Finds

6. [City]Pet Haven

7. [City]Web Wizards

8. [City]Floral Artistry

9. [City]Jewel Box

10. [City]Travel Treasures

11. [City]Bakery Delights

12. [City]Vintage Emporium

13. [City]Healthy Bites Cafe

14. [City]Artisan Creations

15. [City]Beauty Retreat

Looking to start a business in Michigan? Check out these location-based small business ideas that might just work.

• Ann Arbor Green Landscaping

• Lansing Tech Solutions

• Kalamazoo Jewel Box

07. Timeless business names

1. ClassicCraft Creations

2. Heritage Home Repairs

3. TimelessTraditions Events

4. Evergreen Financial Services

5. EternalElegance Boutique

6. PerpetualPet Care

7. EnduringTech Solutions

8. VintageValues Antiques

9. Time-Honored Treasures

10. Everlasting Wellness Center

11. ForeverInk Printing

12. EndlessHarmony Music School

13. TimelessTaste Catering

14. EternalArtistry Studio

15. LastingLegacy Photography

08. Clever small business name ideas

1. ByteWit Web Solutions

2. CaffeineCrafter Coffee Co.

3. CraftyConcierge Services

4. PurrFectly Groomed Pet Salon

5. QuirkEco Boutique

6. PixelPioneer Studios

7. GrubHubb Food Truck

8. SmartyPants Tutoring

9. SipSational Wine Bar

10. ThinkInk Printing

11. BrightIdea Electricians

12. CleanSweep House Cleaning

13. GadgetGuru Tech Repair

14. TwistedTines Culinary Creations

15. SparkPlug Creative Agency

09. Modern small business name ideas

1. Innovix Solutions

2. TechWave Labs

3. UrbanEdge Design Studio

4. ModernMingle Events

5. FusionFlare Cuisine

6. BeyondBits Technologies

7. Streamline Marketing

8. UrbanHive Co-working

9. ElevateX Fitness

10. InsightIQ Analytics

11. Trendsetters Apparel

12. LuxeLink Realty

13. UrbanPulse Wellness

14. CloudShift IT Services

15. NovaNest Home Decor

10. Classic small business name ideas

1. HeritageCraft Creations

2. ClassicTouch Landscaping

3. Time-Honored Traditions Events

4. VintageElegance Boutique

5. TraditionalTaste Catering

6. ClassicCharm Antiques

7. ElegantEssentials Shop

8. OldWorld Printing

9. RoyalRoots Florist

10. PrestigePamper Spa

11. ArtisanalClassic Goods

12. VintageVine Wine Shop

13. ClassicManor Realty

14. GrandeurGourmet Delights

15. ClassicHarmony Music Studio

11. Minimalist business name ideas

1. PureElegance Design

2. ZenNest Interiors

3. SimpleSolutions Co.

4. ModaLine Clothing

5. CleanCanvas Art

6. SereneTech Solutions

7. BlankSlate Creative

8. MinimalMarketplace

9. CleanCut Barbers

10. BareEssentials Spa

11. SleekStyle Boutique

12. EssentialEats Catering

13. MinimalistMedia

14. LineaLux Jewelry

15. StreamlineLiving

12. Luxury business names

1. Gilded Haven

2. Velvet Meridian

3. Aurelia Atelier

4. Obsidian & Pearl

5. Echelon Luxe

6. Platinum Grove

7. Sovereign Bloom

8. Opal & Onyx

9. Monarch Manor

10. Regal Thread Co.

11. Luminous Estate

12. Celeste Couture

13. Marquee & Marble

14. Imperial Ember

15. Chandelier & Stone

13. Eco-friendly business names

1. GreenSprout Collective

2. EarthRoot Goods

3. Verdant Path

4. EcoHaven Co.

5. TerraBloom

6. SunLeaf Studio

7. WildWood Workshop

8. PureCycle Products

9. MeadowNest

10. BioBreeze Co.

11. Evergreen Edge

12. Root & Stem

13. PlanetKind Creations

14. EcoAura Living

15. NatureNook

14. Tech-focused business names

1. QuantumPulse

2. ByteForge

3. NexaGrid

4. CircuitHive

5. Synaptek Labs

6. CodeVibe

7. PixelLoom

8. HyperNova Tech

9. LogicNest

10. VirtuCore

11. DataWave Solutions

12. NanoSpark

13. CloudAxis

14. TechFluent

15. OptiMatrix

15. Playful business names

1. Bop & Bounce

2. FizzyPop Studio

3. JollyBean Co.

4. QuirkSquad

5. GiggleNest

6. WobbleWorks

7. SnickerSnack

8. DoodleDash

9. Puddle & Pip

10. HappyHatch

11. FlipFlap Co.

12. SprinklePop

13. MirthLab

14. BubbleBug

15. Noodle & Nut

16. Abstract small business names

1. LumaVex

2. Zephyra

3. Obliqua

4. Kairovia

5. Solvante

6. Virelia

7. Nexora

8. Lumora

9. Aetheris

10. Orivon

11. Valtora

12. Cirrida

13. Eluvia

14. Novyra

15. Xylanda

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Small business name real-life examples

Sugar & Silk

Sugar & Silk in San Diego offers natural sugaring hair removal and premium skincare to leave your skin smooth, radiant and revitalized. Their name reflects their gentle holistic approach to beauty, blending natural charm with a touch of luxury for truly transformative self-care.

Slug Jeans

This jeans and clothing business has got its name right from the start, as it effectively captures the style of clothing.

My Oven Colorado

This catering business, specializing in cookies and cakes, manages to incorporate both a whimsical play on its personal nature and its location within its name.

Global Advisory Partners

This is another international consulting business that makes it very clear in its business name that its client base is global. This is an example of a very classic, professional and more traditional consulting business name.

Good business names

How do you know you picked a good business name? A strong name often tells a subtle story. It can hint at the experience customers will have, the values you stand for or the niche you serve. For instance Everlane suggests simplicity, transparency and quality without spelling it out. BarkHaus immediately communicates a playful, pet friendly vibe. These names are smart because they convey personality and context in just a few syllables.

A key trait of a good business name is how it holds up over time. Some names grab attention at first but can start to feel outdated, confusing or limiting as your business grows. For example, a bakery named after a short-lived trend or a specific location might seem clever now but could feel out of place in a few years. Names that evoke emotion or purpose, like Little Sprout Boutique or Sweet Nest, stay relevant because they connect to your brand story instead of a passing trend.

A good business name balances imagination with clarity. It can be creative and memorable but should still make sense for your industry. Names that surprise without confusing are the ones people remember and talk about. The best business names often make you pause smile or nod in recognition.

Why some business names fail

Some business names fall flat because they confuse customers, limit growth or create preventable headaches. Here’s a breakdown of common pitfalls:

•   Too clever or abstract: If a name needs an explanation, it’s not working. Customers should get a sense of what you offer right away.

•   Overly narrow or trendy: Tying your name to a single product, location or fad can hold you back when you’re ready to expand.

•   Hard to spell or pronounce: Complicated names make it tough for people to find you online or recommend you to friends.

•   Legal and availability issues: Before you commit, check for trademarks, domain availability and social media handles. Skipping this step can lead to a costly rebrand down the line.

•   Doesn't connect with your audience: A name might be unique but if it doesn't resonate with your target customers or reflect your brand’s purpose, it won't stick.

Learn more: How to start a t-shirt business

How to choose a small business name

In your pursuit of a fitting name for your small business, consider these steps to ensure you discover one that encapsulates your brand, captivates attention and leaves a memorable mark on your customers:

• Get clear on who you are as a brand

• Brainstorm name ideas

• Consider your audience

• Check availability

• Keep it simple and memorable

• Test your name

01. Get clear on who you are as a brand

Before you even think about names, take a step back and figure out what your brand really stands for. What are your values? What's your mission? Why do you do what you do—and how is it different from everyone else out there?

Think about the vibe you want your business to give off. Are you bold and edgy? Calm and professional? Playful and fun? Your brand identity is the personality behind your business, and it should guide every decision you make—especially naming.

Try jotting down a few adjectives that describe your brand, a one-liner about your mission, and what makes you different from the rest. Once that’s clear, picking a name that fits will feel a whole lot easier (and more meaningful).

02. Brainstorm name ideas

Grab a notebook, open a doc, or gather some friends, family or teammates and start brainstorming name ideas. Don’t stress about making them perfect. Too weird? Too long? A little out there? Write it down anyway. Sometimes the so-called “bad” ideas lead to the best ones.

Play around with wordplay, mashups, puns or words in other languages that match your vibe. Think about industry terms, your values, product features or your personal story for inspiration. You can also try AI tools, small business name generator, rhyming dictionaries or scroll through Instagram for a spark of creativity.

Remember, this is the idea phase. There are no wrong answers here—just stepping stones to the perfect fit. Keep going until you’ve got a list you’re excited to explore further.

Or be inspired by these business name ideas lists:

• Jewelry business name ideas

• Travel business names

• Photography business name ideas

• Craft business name ideas

• Restaurant name ideas

• Small business name ideas

• Boutique business name ideas

• Band name ideas

• Tech business name ideas

• Consulting business name ideas

• Clothing brand names

• Beauty business name ideas

• Real estate business name ideas

• App name ideas

• Marketing business names

• Candle business name ideas

• Food truck business name ideas

• Gym business name ideas

• eCommerce business names

• Fitness business name ideas

• Trucking business names

• Bookkeeping business names

• Construction business name ideas

• Nail business name ideas

• Plumbing business names

• Dropshipping business names

• Painting business names

• Contractor business name ideas

• DJ name ideas

03. Consider your audience

Choosing a name isn’t just about what you like—it’s about what connects with your audience. Take a step back and think: Who are your ideal customers? What names would grab their attention, make them stop, click or share with a friend?

Put yourself in their world. Are they drawn to something playful and fun? Polished and professional? Bold and modern? Your name should feel like it understands them.

And don’t be afraid to test it out. Share your favorites with a few people from your target audience. See what sticks, what gets puzzled reactions and what they actually remember the next day. A name that resonates with the right people is always more powerful than one that just sounds cool to you.

04. Check availability

Before falling in love with a small business name, check its availability. This means checking that the name is not already trademarked or in use by another business and that the corresponding domain name and social media handles are available. You can use the Wix domain name search to check domain availability.

05. Keep it simple and memorable

A good small business name is usually short, easy to spell and easy to remember. Avoid complex or overly long names that can confuse potential customers. A name that rolls off the tongue and is easy to type into a web browser is ideal.

06. Test your name

Before making a final decision, run the name past a focus group or get feedback from friends and family. Additionally, try saying the name out loud and imagine how it will look on business cards, signage and your business website. Ensure it's adaptable and suitable for various branding materials. Testing your business name by incorporating it into email name ideas can also provide insights into its effectiveness and appeal.

How to validate business name ideas

• Survey your audience: Ask friends, colleagues or potential customers which name feels most memorable and appealing.

• Run online polls: Use social platforms or tools like Google Forms or Typeform to gather broader feedback.

• A/B test with landing pages: Create simple web pages featuring different names and track engagement or sign-ups to see what works best.

• Check pronunciation and spelling: Say the name out loud, use voice assistants like Siri or Alexa and make sure it’s easy to spell and remember.

• Test cultural and language meanings: Research translations and meanings in other languages to avoid any negative associations.

• Gather industry feedback: Talk to professionals in your field or potential customers about their first impressions and concerns.

• Analyze competitor differentiation: Make sure your name stands out and isn’t too similar to other brands in your industry.

• Check domain and social availability: A solid name should have a matching domain and consistent handles across social media.

• Assess brand flexibility: Think about how the name could accommodate future growth or changes in your business.

• Trust your gut: If a name gets positive feedback and feels right for your brand, it’s probably the one.

Once you've done this, you'll need to consider learning how to make a website from scratch to put your name on.

Choosing a small business name: top tips

The name you pick for your business can make a big difference no matter your industry, company size or brand identity. To set yourself up for success, keep these key principles in mind. A great business name should be:

1. Short: Keep your business name concise so it’s easier to remember, spell and fit into branding materials.

2. Simple: Go for a name that’s clear and straightforward, skipping any complexity that might confuse customers.

3. Memorable: Add creative touches like wordplay, rhythm or imagery to make sure your name sticks.

4. Unique: Stand out from competitors with a creative, original name that's fresh and avoids overused industry buzzwords or trends.

5. Relevant: Pick something that reflects your industry, products or services so customers instantly get what you offer.

6. Future-proof: Avoid names that limit growth or tie you to a specific product, service or location.

7. Audience-focused: Choose a name your target customers will connect with based on their preferences and values.

8. Keyword-rich: Include relevant keywords to boost online searchability and help people find you easily.

9. Visual-friendly: Picture how the name will look in logos, marketing materials and signage to ensure it works well.

10. Cultural-safe: Check for unintended meanings in other languages or cultures to avoid awkward missteps.

11. Personal: Add a unique story or personal touch to make the name meaningful and tied to your journey.

Ultimately, trust your instincts and pick a name that feels authentic. Your intuition knows what fits your brand's essence and helps you make a genuine choice.

Ensuring company name is available

Before finalizing a name, it’s important to check for existing trademarks to avoid legal trouble. Start by searching trademark databases like the USPTO (for US-based businesses) or international equivalents. Many companies unknowingly choose names that are already trademarked, leading to costly rebrands later.

Make sure the domain name is available—having a matching website URL strengthens branding and makes it easier for customers to find you. If the domain you want is taken, try small changes like adding a keyword, using a different extension (.co or .io) or negotiating with the current owner to buy it.

Social media availability is just as important as securing a domain. Consistency across platforms like Instagram, LinkedIn and Twitter builds a professional image. A quick search can show if your name is already in use or if you need to tweak it. Also, check for conflicts in your industry—a name that works in one field might already belong to a competitor elsewhere.

Names to avoid for your LLC

Choosing the wrong name for your LLC can block registration, create legal headaches or limit your growth. States won’t allow names that are too similar to existing LLCs, and using a confusing name can make it harder for customers to understand what your business does. Names that imply professional credentials or licenses you don’t have, like “Bank” or “Attorney,” can also get rejected.

LLC names to avoid:

• Already registered or too similar to another LLC.

  Example: “Summit Solutions LLC” might be rejected if “Summit Consulting LLC” exists in your state

• Names implying licenses or regulated professions you don’t have.

  Example: “Evergreen Bank LLC” would be denied if you’re not a licensed bank

• Trademarked names used by other businesses.

  Example: “Starbux Coffee LLC” could trigger a lawsuit from Starbucks

• Misleading about your LLC’s purpose or services.

  Example: “Tech Gurus LLC” for a bakery could confuse customers

• Names tied too closely to a location or single product.

  Example: “Brooklyn Cupcakes LLC” may feel limiting if you expand beyond Brooklyn or sell other products

• Hard to spell or pronounce for online searches and branding.

  Example: “Xqyz Enterprises LLC” will be difficult for customers to find online

• Offensive or unprofessional names that hurt credibility.

  Example: “Sloppy Joe’s LLC” may make your business seem unserious or untrustworthy

Name generator for business names

Name generators are a game-changer because they often check domain availability, saving you from falling in love with names you can’t use. Some even go a step further, suggesting logo ideas and color palettes to transform a single word into the foundation of your brand.

Name generators are super easy to use. Just pop in a few keywords that reflect your business, choose your industry or the vibe you want—playful, professional, modern—and let the tool work its magic. It blends patterns, smart logic and creative word combos to deliver fresh, relevant ideas. Some focus on short, snappy names, while others add a cool twist with words like "Lab," "Nest" or "Hive."

Not all name generators are created equal. Some give generic results that feel like filler text. The best business name generator crafts names that match your industry, skip unavailable domains, and suggest creative options that stand out and make an impact.

Wix Business Name Generator is especially handy if you’re planning to build your website. Everything you need to launch your brand is in one spot, from registering a domain to designing a logo to building your website. Found a name you love? Instantly check if the .com is available, create a custom logo with the Wix Logo Maker and start building your site with your brand identity ready to go.

Learn more: How to register a domain name

Small business name ideas FAQ