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Ready to showcase your best work? Start building your portfolio → Building a copywriting portfolio is the first and most important step to turning your writing skills into a business. In this guide, you’ll learn exactly how to create a professional copywriting portfolio that showcases your talent and brings you clients. Even if you’re starting from scratch, this step-by-step process will help you choose your best work, design a portfolio website and write persuasive descriptions that demonstrate your value as a copywriter. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: How to make a copywriting portfolio Short on time? Here’s what you’ll find in this guide: Step Summary 1. Choose your best copywriting samples Select 3–5 diverse pieces that show your range and skill. 2. Write project descriptions Explain each project’s goal, audience, and results. 3. Design your online portfolio Use a clean, professional template 4. Add testimonials or metrics Showcase credibility and measurable impact. 5. Optimize for SEO and sharing Make your site discoverable and easy to share. How to make a copywriting portfolio in 5 steps Creating a copywriting portfolio doesn’t have to be overwhelming or difficult. Follow these five clear steps to go from blank page to a professional website that gets you noticed. Choose your best copywriting samples Write project descriptions that sell Design your online copywriting portfolio Add testimonials and case studies Optimize and promote your portfolio 01. Choose your best copywriting samples Start by selecting your strongest work, the work that you want to make the focus of your copywriting portfolio. We suggest using a mix of long-form articles, ad copy, website copy and email campaigns to demonstrate your versatility. Remember quality trumps quantity—three polished samples are better than ten average ones. If you don’t have client work yet, create mock projects to show your skill and creativity. Learn more about how to create a writing portfolio of your own. 02. Write project descriptions that sell your work Each portfolio piece should include a short paragraph describing the goal, your approach and the results. For example, highlight how your landing page copy increased conversions or how your product descriptions improved engagement. Keep descriptions concise and results-driven as this helps clients see your value immediately and mirrors some of the best writing portfolio examples out there. 03. Design your online copywriting portfolio First you'll want to choose a portfolio maker. With a portfolio builder you can choose to create a website for free, or opt for a paid plan. There are many benefits to making your copywriting portfolio builder, here are some of them: Robust website infrastructure: many of the best portfolio builders include a domain name , web hosting, enterprise-grade security and other crucial features as a given when you create a portfolio with them. This means all you have to focus on is presenting your work in the best way possible. Drag and drop editing tools : these make it easy to customize your copywriting portfolio, upload your writing samples and other important portfolio features, like a contact form and information. Portfolio templates: with over 2000+ website templates to choose from, Wix makes it easy to build a copywriting portfolio from scratch without design or coding experience. All Wix portfolio templates can be customized, so you're able to make it unique to your writing style and professional brand. When it comes to designing your copywriting portfolio, its important to design with a clear layout, site navigation and important pages — homepage, work samples, testimonials and contact form. Be inspired by this round-up of the best portfolio designs. 04. Add testimonials and case studies to your copywriting portfolio It's important to ask past clients for short testimonials that highlight your professionalism and results to include with your work samples. If you’re new to copywriting you can include mock client feedback or performance data from personal projects. Case studies with before-and-after results are especially effective for showing the ROI of your copy. 05. Optimize and promote your copywriting portfolio Once your site is live, you optimize it for SEO by using Wix's in-built SEO tools. You can also decide to add social share buttons, post your work on LinkedIn and include a link in your email signature. Its important to find ways to promote your portfolio, in order to attract potential clients to it. 01. Jed Donahue Jed Donahue’s  website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect. Learn more: Why do I need a portfolio? 02. Sam Carlson Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing. Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to make a copywriting portfolio FAQ Do I need real clients to create a copywriting portfolio? No, you can build a strong portfolio using mock projects, personal blog posts, or rewritten examples of real ads (with credit). The goal is to demonstrate your skills, not client history. What should I include in my copywriting portfolio? Show 3–5 samples, short project descriptions, testimonials and a brief bio. Always include a clear CTA to contact or hire you.

Ready to showcase your best work? Start building your portfolio → Creating a student portfolio is a powerful way to highlight your academic achievements, academic growth and any creative projects you've taken on. In this guide, you’ll learn step by step how to make a student online portfolio that stands out to teachers, admissions officers or future employers. Whether you’re in high school, college or a creative program, a well-organized student portfolio helps you reflect on your learning journey and present your accomplishments in an accessible way. TL;DR: How to make a student portfolio Step Summary 1. Gather your best work Choose your top academic, creative, or extracurricular projects. 2. Write short reflections Explain what you learned and why each piece matters. 3. Design your online portfolio Use a clean layout that’s easy to navigate (try Wix Student Templates). 4. Add achievements and goals Highlight awards, skills, and future aspirations. 5. Keep it updated Refresh your portfolio each semester with new projects. How to make a student portfolio in 5 steps When it comes to making a portfolio its important to remember that it's more than a collection of assignments, it’s your personal showcase of growth, creativity and learning. Follow these five steps to build a portfolio that reflects who you are as a student, regardless of what your favorite subject or major is. Gather your best work Write short reflections Design your online student portfolio Add your achievements and future goals Keep your student portfolio updated 01. Gather your best work Start by collecting examples of your strongest academic or creative work. This could include essays, research projects, artwork, videos or presentations. If you’re creating a portfolio for college applications include photos of classroom projects or extracurricular activities. Its always important with a student portfolio to focus on quality and variety — choose pieces that show both your skills and growth over time. Organize your work by subject or theme to make it easier for viewers to follow. 02. Write short reflections For each project you include in your portfolio, write a short reflection describing what you learned, the skills you developed and why you’re proud of that piece or project. Reflections help your portfolio tell a story and they show not just what you did but how you grew as a student. You can aim for 2–4 sentences per project. For example: “This science fair project taught me how to test hypotheses and present data clearly.” 03. Design your online portfolio A digital portfolio is easy to update, share and access, making it a good option over a printed one. Its something that can follow you through your entire student career, from high school, to college to post-grad. If you use a portfolio builder like Wix, you can use student website templates to create a professional looking portfolio without needing to be a design major. A portfolio builder also usually includes: Web hosting , a domain name, website security Portfolio templates (or education website templates ) Drag and drop editor , for easy designing Customer support Free to paid website building plans Your student portfolio should include some key sections such as About Me, Projects, Achievements and Contact. It's completely up to you how you choose to customize your student portfolio and you should make it as unique as you are. Some good portfolio design tips include, choose simple fonts, consistent colors, and plenty of white space so your work stands out. You can also check out these student portfolio examples for inspiration. 04. Add your achievements and future goals Your student portfolio doesn't have to include just your schoolwork. It can also be where you showcase your: Awards Certificates Leadership experiences If you’re applying to colleges or internships, it also makes sense to add your resume or a short Career Goals section. Want to show initiative? Include future projects you're planning. Maybe you have plans to volunteer, or tackle a new academic challenge. 05. Keep your student portfolio updated Your student portfolio should grow as you do. Update it regularly with new classes, projects and experiences. You should also regularly replace older work with pieces that better represent your current skills. Student portfolio examples (built on Wix) Sabrina Evans Sabrina's  student portfolio balances creativity and professionalism beautifully. She uses an engaging “About” section that works as a reference point for anyone seeking  about us page examples . Even more impressive is her video portfolio, which highlights her projects in a dynamic and memorable way—great inspiration if you’re wondering how to make a video portfolio  or looking for  videographer portfolio examples . Victoria LaFave Victoria’s  student portfolio is a great case study for anyone in education. Her site includes a dedicated teaching tab, making it an excellent example for future educators researching the best website builders for teachers , how to make a teaching portfolio  or browsing teaching website examples . Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to make a student portfolio FAQ What should always be included in a student portfolio? Include a mix of your best work, short reflections, achievements and personal goals. Optional others to add include photos, certificates and recommendation letters. How long should my student portfolio be? There’s no strict rule but we'd say aim for 5–10 strong examples of your work. Quality and clarity matter much more than quantity.

Ready to showcase your best work? Start building your portfolio → A nursing portfolio is an essential tool for showcasing your clinical experience, education and professional growth. In this guide, you’ll learn step by step how to make a nursing portfolio that reflects your expertise, compassion and commitment to patient care. Whether you’re applying for your first nursing position, aiming for a promotion, or advancing your studies, a well-organized online portfolio helps you stand out to hiring managers and demonstrates your dedication to lifelong learning as a medical practitioner. With Wix’s portfolio builder, you can create a professional portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. How to go about making a nursing portfolio in 4 easy steps A nursing portfolio is more than a resume it’s a professional collection that tells your story as a nurse. Follow these five steps to create a portfolio that showcases your skills, compassion and dedication to patient care. Start with your nursing credentials Showcase your clinical and work experience Build and design your nursing portfolio Keep your nursing portfolio updated 01. Start with your nursing credentials Its important to start the process of building a portfolio by first collecting what's essential to include in your nursing portfolio. Degrees Nursing licenses (RN or LPN) Other relevant certifications (including CPR certification) Specialty credentials (like ACLS or PALS) Continuing education recors A good way to organize your credentials is by category and date so they're easy for potential employers to look through. Its also recommended to upload copies of scans of all of the above. Its a great way to establish your credibility as a nurse from the start. 02. Showcase your clinical and work experience You should use your nursing portfolio to highlight your practical experience, both clinical rotations and professional roles. As part of this you can list each healthcare facility you worked at with the relevant dates, your responsibilities and and key accomplishments. Include examples of patient care situations, teamwork and examples of your leadership in fast-paced environments. Focus on measurable outcomes such as improved patient satisfaction, reduced wait times or successful implementation of care plans. Make your nursing portfolio and your career stand out by including any awards you've won, your leadership experiences and and letters of recommendation. If you’ve presented at conferences, participated in research or served as a preceptor, include these accomplishments as well. Another thing to consider is that, testimonials from supervisors, instructors, or colleagues can provide valuable third-party credibility. Just be sure to request permission before publishing them online. 03. Build and design your nursing portfolio Building a nursing portfolio doesn't have to be complicated, time consuming or expensive. The first thing to do is to choose a portfolio builder, like Wix . A portfolio builder makes it easy to create a portfolio because it includes: Secure web hosting , a domain name (customizable if you need), i n-built website security Portfolio templates for a wide range of website types, including health website templates Drag and drop editor, for easy customization of your portfolio Customer support Both free and paid portfolio building plans (yes, you can create a nursing portfolio free) In some cases, an AI website builder that allows you to create a site in minutes If you're using a template, you don't have to be a web designer to create an effective and great looking nursing portfolio. But its important to make sure its clear, easy to read and professional, just as with building a medical website. Check out these best portfolio builders to explore further. Focus on a clean layout with relevant sections such as an: About me Clinical experience Certifications Professional development References You can also think about adding a professional headshot and a short bio summarizing your nursing philosophy, something about what drives you, your areas of expertise and your approach to patient care. Be inspired by some of these best portfolios. 04. Keep your nursing portfolio updated A nursing portfolio is a living document. This means that you need to update it regularly with any new credentials you earn, your continuing education and work experiences. As your career progresses, include more advanced roles, new specialties or professional memberships you take on. Regular updates ensure your portfolio always reflects your current skills making it always perfect for job interviews, annual reviews or graduate program applications. Creating another type of portfolio? How to create a dance portfolio How to make a nursing portfolio FAQ Should I create a digital or printed nursing portfolio? A digital portfolio is convenient to share and keep especially when applying for jobs online. However, a printed version can be useful for interviews or networking events. How often should a portfolio be updated? Update it at least once a year or whenever you complete new certifications, start a new position, or achieve a milestone. Regular updates ensure your portfolio remains accurate and professional.

Ready to showcase your best work? Start building your portfolio → An acting portfolio is your personal spotlight, something that showcases your talent, range, and professionalism. This makes it more than a resume, it’s your calling card for casting directors, agents and producers. In this comprehensive guide, you’ll learn exactly how to make an acting portfolio that captures attention, reflects your unique personality and opens doors to new opportunities. Whether you’re a drama student building your first portfolio, a theatre performer transitioning to film or a working actor refining your brand, creating a portfolio will set you apart. TL;DR: How to make an acting portfolio Short on time? Here’s what you’ll find in this guide: Step Summary 1. Gather your acting materials Include a professional headshot, resume, showreel, and bio. 2. Write a strong actor bio Highlight your background, training, and standout roles. 3. Design your online portfolio Use a sleek, performance-focused template (try Wix Actor Templates). 4. Add achievements and press Feature reviews, awards, and notable performances. 5. Keep your portfolio updated Refresh your photos, credits, and reels regularly. How to make an acting portfolio in just 5 steps Your acting portfolio should reflect your professionalism, personality and versatility. The following five steps will help you build a portfolio that not only impresses industry professionals but also tells your story authentically. Choose your acting materials Write a strong actor bio Create and design your acting portfolio Add your acting achievements and press coverage Keep updating your portfolio 01. Choose your acting materials We suggest beginning with the absolute essentials to include: Professional headshots Acting resume Demo reel Contact information Headshots:  Choose 2–3 professional images that capture your acting range — for instance, one friendly/commercial look, one dramatic/theatrical and one neutral. Your headshots should be high-quality, well-lit and up to date. Resume:  Your acting resume should include your contact details, union status (if applicable), training, education, notable roles, directors you’ve worked with, and special skills (such as accents, dance, or combat training). Keep this concise but detailed. Showreel:  A 1–2 minute video highlighting your best on-screen performances is crucial. Include short clips that demonstrate emotion, dialogue delivery and versatility. Bonus materials:  You can also include stage photos, self-tape samples or voiceover clips for additional depth. Being able to showcase your acting experience and triumps in one place, is one of the main reasons for why you need a portfolio . 02. Write a strong actor bio Your bio is you chance to really show who you are as an actor. In one or two paragraphs, share who you are as an actor, your background and your passion for performance. It should always be authentic, casting directors want to feel a sense of your character beyond the roles you play. Focus on your training (acting schools, workshops, notable coaches), your specialties (comedy, classical theatre, film), and key career highlights. If you’ve appeared in festivals, commercials or student films, mention those too. For example: “I’m a London-based actor with a passion for emotionally-driven storytelling. Trained at the Royal Academy of Dramatic Art, I’ve appeared in stage productions, indie films, and commercials, bringing empathy and energy to every role.” 03. Create and design your acting portfolio The first step to making an acting portfolio is to choose a portfolio builder. Portfolio builders allow you to easily build a portfolio from scratch, without any coding or design experience. A portfolio maker , like Wix, offers: In-built web hosting , website security A domain name (customizable with a paid plan and free for a year) Portfolio templates, including acting website templates Drag and drop editor, to customize your portfolio easily You should include in your acting portfolio the following: About me:  Your bio and a professional headshot. Gallery:  Photos from stage productions, headshots, and behind-the-scenes shots. Showreel page:  Embedded videos of your performances or demo reels. Resume:  Downloadable PDF and web-view version. Contact page:  Include links to your representation, email and social media profiles. Some design tips to keep in mind, for portfolio websites, include — focusing on a minimal design, let your acting work shine through. Consider using neutral colors and a clean typography to complement this. Keep your portfolio organized and specifically avoid unnecessary design effects that will distract from your work. Be inspired by this collection of: Acting website examples Model portfolio examples Social media portfolio examples 04. Add your achievements and any press coverage You can only improve your acting portfolio by adding a section for reviews, achievements and media mentions. Why? Because they add valuable social proof and show that your work is recognized within the industry. If you’ve received nominations or awards, include their logos or certificates in your portfolio. For press coverage, link directly to reputable sources or embed short review excerpts (with permission of course). You should also include testimonials from directors, coaches, or co-stars — their professional perspective adds authenticity and helps casting teams see your reliability and work ethic. You might also think about adding a Current Projects section where you highlight upcoming performances, tours or releases. This shows you’re active and engaged in your craft. 05. Update your portfolio An acting career evolves constantly, so your portfolio should too. It's a good idea, for example, to update your headshots every 12–18 months or whenever your appearance changes significantly. Replace older acting footage with new work that better represents your current style and range. Creating a great professional portfolio doesn't stop once its live. Keep your credits list current and remove early amateur projects if they no longer reflect your level of experience. Regularly refreshing your portfolio signals professionalism and growth — two traits every casting professional values. You might also add seasonal updates, such as new theatre productions, short films, or social media features. This consistency keeps your personal acting brand dynamic and visible. Acting portfolio examples (all built with Wix) Hiro Kanagawa With this content-packed one-page website , actor and writer Hiro Kanagawa manages to craft a professional result that truly shows off his skills. The floating menu is pinned to the top of the page, so that you can easily transfer between sections when scrolling down the site. Hiro has also paid attention to small details, such as adding a downloadable PDF  of his CV and links to relevant articles about him and his past performances. You’ll also notice a ‘Back to Top’ button  that appears at the bottom of the page - a useful navigation practice for long-scrolling websites. Edit Holländer The split-screen website layout  on actress Edit Holländer’s homepage gives her the opportunity to display a photo of herself alongside a short description. Paired with a clean white border and a simple sans-serif typography  choice, the overall look is clean and inviting. On top of the other actor website essentials, Edit has also included references. Adding testimonials  to your website presents you as trustworthy, letting visitors get to know you further and offering a better understanding of your strengths and personality. Creating another type of portfolio? How to create a dance portfolio How to make an acting portfolio FAQ How long should an acting reel be? Aim for a 1–2 minute reel that highlights your range without overwhelming the viewer. Focus on your strongest clips — quality over quantity. Always include clear audio and good lighting. Do I need an online and printed acting portfolio? It's probably a good idea to have. A digital portfolio makes it easy to share links with agents and casting directors, while a printed version (binder or presentation folder) is ideal for in-person auditions and meetings. How often do I need to update my portfolio? Update your photos and credits every few months or after major roles. Keeping it current ensures you’re always presenting your most accurate and polished image to the industry.

The dance industry is a vibrant world filled with rhythm, movement and passion. If you've ever dreamt of channeling your love for dance into a business venture, opening a dance studio can be an exciting opportunity. It's not just about teaching dance, it's about creating a space where people can learn, grow, and share in the joy of movement. However starting a dance studio requires more than just a passion for dance, it requires dedication, planning and a deep understanding of both the art of dance and the intricacies of starting a business . As you embark on this journey, you'll discover the potential to make an impact on your community and the lives of your future students. How to start a successful dance studio Research and choose your dance niche Craft and write a business plan Choose your business structure and register it Choose the right location for your dance studio Set up your dance studio space Hire and manage your dance studio team Market your dance studio Launch your studio 01. Research and choose your dance niche The demand for dance education is generally consistent — from young children taking their first ballet class to adults seeking fun ways to stay fit, there's a wide audience looking for quality dance instruction. As a studio owner, you have the chance to tap into this diverse market and carve out your own niche. Your love for dance is the spark that ignites your dance business but it's your business acumen that will keep the flame burning. Understanding how to balance artistic goals with practical business strategies is key to your studio's success. 02. Craft and write a business plan A solid business plan is your roadmap to success, outlining the path from concept to reality for your dance studio. It's a crucial tool that will guide you through each stage of starting your service business. Think of it as choreography for your company—every step needs to be planned and practiced to ensure a flawless performance. A well-thought-out business plan serves multiple purposes. It helps you clarify your vision, set realistic goals and define the strategies to achieve them. Additionally, if you're seeking funding or investors, a professional business plan is essential to demonstrate the viability of your dance studio. Your business plan should be comprehensive and detailed. Here are the main elements you'll need to include: Executive summary : This is an overview of your business and its objectives. It's often written last but appears first in your business plan. Company description : Describe what your dance studio offers, who it serves, and what sets it apart from competitors. Market analysis : Show that you understand the dance industry and where your studio fits within it. Organization and management : Outline your business structure, ownership details, and information about the management team. Services offered : Detail the types of classes and programs you'll provide. Marketing plan : Explain how you'll attract and retain students. Financial projections : Include projected income statements, balance sheets, cash flow statements, and capital expenditure budgets. 03. Choose your business structure and register it When you're caught up in the excitement of starting your dance studio, it's easy to overlook the less glamorous aspects of business ownership—such as the legal considerations. However, ensuring that your studio complies with all legal requirements is crucial for protecting yourself and your business from potential liabilities. The structure or business entity you choose for your dance studio can affect everything from your tax obligations to your personal liability. An LLC, or Limited Liability Company, is a popular choice for small businesses because it offers protection for your personal assets while providing flexibility in management and tax benefits. Shylene D’Addario, VP and associate general counsel at LegalZoom, sheds some light on defining this popular business structure. A limited liability company—or LLC—is a type of business entity that offers some of the benefits of a corporation with less formality. One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars and personal bank accounts—from lawsuits against the business. Learn more about how to start an LLC . To operate legally, you'll need to secure the necessary licenses and permits. These can vary depending on your location and the services you offer. Common requirements include a business license, a music license if you're playing recorded music in classes and building permits if you're renovating your space. Check with your local government to find out what's required to r egister your business . Organizations like ASCAP or BMI can help you obtain the rights to play music in a commercial setting. If you're making changes to your physical space, ensure that you have all the necessary approvals from local building authorities. Don't forget about insurance. You'll need general liability insurance at a minimum, but also consider other types such as property insurance, professional liability insurance and workers' compensation if you have employees. 04. Choose the right location for your dance studio The location of your dance studio is a critical factor that can significantly influence its success. It's not just about finding a space it's about finding the right space where your studio can thrive. You'll want to consider several factors to confirm that your location is both practical and appealing to your target market. Visibility and accessibility : Your studio should be easy to find and accessible to your students. Look for a location with good visibility from the street and ample parking or nearby public transportation options. This makes it convenient for students and increases the likelihood of walk-in inquiries. Demographics : Understand the demographics of the area you're considering. Is it close to schools, residential areas or businesses? Knowing who lives and works nearby can help you tailor your dance services to the community's needs. If you're close to schools, classes for children would be a good choice. Competition : Research other dance studios in the vicinity. Too much competition could make it difficult to establish your business but having no competition at all might indicate a lack of demand for dance services in the area. Size and layout : The physical space needs to accommodate your plans for class sizes and types of dance offered. High ceilings are essential for certain styles, like ballet, while a smooth floor is crucial for styles like ballroom or hip-hop. Cost: Balance the cost of rent with the potential revenue you expect to generate. A prime location might be more expensive, but it could pay off in terms of increased enrollment and retention. 05. Set up your dance studio space Once you've secured the perfect location for your dance studio, it's time to transform it into a space that inspires creativity and movement. The setup of your studio is more than just the aesthetic it's about creating an environment that is functional, safe and welcoming for all who enter. To run a successful dance studio, you'll need to invest in some key pieces of equipment: Mirrors : Install full-length mirrors along at least one wall to allow dancers to observe their form and technique. Barres : Fixed or portable barres are necessary for ballet and other dance forms that require balance exercises. Sound system : A high-quality sound system ensures that music is clear and audible throughout the studio. Flooring : Choose sprung or floating floors designed to absorb impact and reduce the risk of injury. The layout of your studio should facilitate an easy flow of movement. Consider the following when designing your space: Reception area : Create a welcoming entrance with a reception desk for check-ins and inquiries. Changing rooms : Provide a place for students to change clothes and store their belongings securely. Restrooms : Ensure there are clean facilities easily accessible from the main studio area. Waiting area : Offer seating for parents or students waiting for classes to begin. Safety is paramount in any physical activity space. Make sure you have: First aid kit : Keep a well-stocked first aid kit on hand for any minor injuries. Emergency exits : Clearly mark emergency exits and keep them unobstructed. Ventilation : Good air circulation is important, especially in a physical activity environment. Setting up your dance studio space thoughtfully will not only provide your students with the resources they need to succeed but also create an atmosphere that feels like a second home. With every detail, from the choice of paint color to the placement of equipment, you're crafting an inspiring backdrop for years of dance education and enjoyment. 06. Hire and mange your dance studio team Your dance studio team is the backbone of your business. The instructors and staff you hire will represent your studio's brand and culture, making it essential to choose individuals who are not only skilled but also share your passion for dance and education. Here are some tips to help you hire the most qualified dance instructions: Look for experience : Hire instructors with a strong background in dance and teaching experience. Check all credentials : Ensure they have the necessary certifications or qualifications, especially for specialized dance forms. Observe teaching styles : Invite potential instructors to conduct a trial class to assess their teaching methods and interaction with students. Beyond dance instructors, you'll need staff to help with the day-to-day operations of your studio: Receptionist : Manages front desk duties, including greeting clients, answering phones, and scheduling classes. Studio manager : Oversees studio operations, coordinates events, and handles administrative tasks. Maintenance crew : Keeps the studio clean and well-maintained, ensuring a safe environment for everyone. Fostering a supportive and positive work atmosphere is the key to retaining great staff: Offer competitive compensation : Provide fair wages and consider benefits like health insurance or professional development opportunities. Encourage team building : Organize regular meetings and team outings to build camaraderie among staff members. Provide feedback : Regularly review performance and offer constructive feedback to help your team grow professionally. 07. Market your dance studio Developing a robust marketing strategy is essential when it comes to attracting new students and retaining existing ones. Effective marketing helps to build your brand, increase your studio's visibility and fill your classes with learners. Here's how you can create a buzz around your dance studio and keep the momentum going once you've opened. Determine what sets your studio apart from the competition — it could be a unique teaching method, a wide range of dance styles, or exceptional performance opportunities for students. Your brand is more than just a logo or a great name, it's the experience you promise to your students. Ensure that all marketing materials reflect the quality and spirit of your dance studio. When it comes to your brand building, while attracting new students social media platforms can be powerful tools for both. You'll need to create engaging content including photos and videos from classes, rehearsals and performances. Respond to comments and messages promptly to build relationships with your audience. You can also think about using social media advertising to reach specific demographics in your area. Marketing a dance studio will often mean building community engagement, whether online or in-person via local events and collaborations with schools, community centers and other businesses to increase awareness of your studio. Some other ways to get involved in your community include: Invite the public to visit your studio, meet instructors, and try free sample classes. Perform at local festivals or fairs to showcase your students' talents. Conduct workshops or seminars on dance-related topics that interest the broader community. Word-of-mouth is incredibly influential, so encourage satisfied students and parents to share their positive experiences online and with friends. 08. Launch your dance studio The moment has arrived to open the doors of your dance studio to the public. Launching your studio is a significant milestone and it's important to ensure that everything is in place for a successful start. From the grand opening event to the first classes, here's how to make a lasting impression from the first day you open. A grand opening event is a fantastic way to generate excitement and attract attention so plan an opening celebration with performances, trial classes and tours of your studio. Then use social media, your local press and flyers to spread the word about your event. You mist also want to think about offering discounts or special packages to encourage sign-ups on the day. Before you open make sure you have in place efficient management and operations systems. This should include an easy-to-use registration system for new students, a reliable payment processing system , clear communication channels for updates and announcements. You should also think about how to create a website or dance portfolio for your studio. With a website builder you can use it to showcase your skills and experience as a dance instructor while using it as a means to attract future clients. You can also use it as a booking website — a place for your students to book and pay for lessons. Consider using a dance studio website template to make it even easier to get your site created. Don't forget to prep your team also. Hold a meeting with your team to go over schedules, responsibilities and customer service expectations. Test your schedules and instructors with mock classes or rehearsals to work out any kinks in your class flow or studio setup. The first few weeks you're open are critical for setting the tone of your studio. You should actively seek out feedback from students and parents to make improvements where necessary. Reach out to new students after their first class to thank them for attending and invite them back. What are some common challenges when starting a dance studio? Starting and running a dance studio can be as challenging as it is rewarding. You're likely to encounter obstacles along the way, but with the right strategies, you can overcome them and ensure your studio's longevity and success. Some of the main challenges include: Financial hurdles Cash flow issues are common in the early stages of any business and setting up a dance studio can require some investment. Balance this by keeping a close eye on your finances, and prioritize spending on essentials. Consider offering private lessons, renting out studio space, or selling dance wear to supplement your income at the start or while you're planning your studio. Student retention Keeping students engaged and enrolled is crucial for sustained success. Keep track of attendance patterns and reach out to students who are absent frequently. Provide a range of classes and workshops to cater to different interests and skill levels. Competition Standing out in a crowded market requires creativity and innovation. This means making sure that every class you offer is of the highest quality. At the same time create a sense of belonging among your students with events and social opportunities. Marketing effectiveness Sometimes marketing efforts don't yield the expected results. Improve them by using the data from your marketing campaigns to understand what works and what doesn't. Be willing to change tactics if certain marketing approaches aren't effective. Examples of dance studios run on Wix Studio L dance center Studio L has dance classes for everyone, from beginners to experienced dancers. They pride themselves on their expert instructors and their ability to help everyone develop their love of dance. They also offer preschool dance programs, as well as ballet, tap and jazz classes for all ages. Paradise dance studio Paradise dance studio calls it self a dancer's getaway and provides a wide range of dance classes — from ballet to hip hop. They offer weekly lessons and monthly memberships. Studio B dance company Studio B is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students.

Turn your ideas into a website you love with Wix →   When starting a dance studio , one of your first steps should be learning how to build a website . A dance studio website can help you attract new students, showcase your classes and build your dance brand.  What is a dance studio website? A dance portfolio or website provides potential clients with an insight into what you offer, from class schedules to instructor bios and even allows for online registration. Your website should reflect the essence of your studio's dance offerings and become a hub for your community. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What are the main benefits of a dance website? First impressions count: Your website often gives potential clients their first impression of your studio. A professional site can make all the difference in attracting new students. Accessibility : With information available 24/7, your clients can find out about classes or events at their convenience. Marketing tool:  Your site is an essential tool for marketing your classes and special events. Community building : It can serve as a platform for building a community around your dance studio by sharing news, updates and highlights. Increased visibility : A well-optimized website can help you rank higher in search engine results, making it easier for potential students to find you. Looking to create a website fast? With the Wix AI website builder  you can build a professional website in minutes. How to create a dance studio website in 5 steps Choose the right website builder for your dance website Design your dance studio website Create relevant content Add functionality for your dance studio business Market your dance studio business 01. Choose the right website builder for your dance website Selecting the right platform to build your dance studio website is a decision that can significantly impact how effectively you create and manage your website. With numerous options available, it's essential to weigh the pros and cons of each to find the best fit for your needs. When it comes to website builders , there are several popular choices, each with its unique set of features. You'll want to consider ease of use, customization options, and specific functionalities tailored to dance studios. Consider your website builder’s website infrastructure  including   reliable web hosting , security features and registering a domain name . Learn more: How to register a domain Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com " What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. " Ask yourself, how easy it is to maintain and manage a website with your chosen website builder. For example, does it offer automatic backups and recovery? Is a SSL certificate included? Creating a website with Wix  means access to its drag-and-drop interface, AI website builder , enterprise level website security  features and secure hosting. Wix is user-friendly and offers a range of website template s perfect for dance studios. Dance studio website template Dance student website template Online dance lessons template 02. Design your dance studio website Designing a website  is more than just making it look great, it's about creating a user-friendly experience that captures  the spirit of your studio. Here are some key elements to focus on when designing your site. Choose an easy to remember domain name and URL Your  website's URL  is your online address. It should be simple, memorable and reflective of your brand. Avoid complicated spellings and consider using keywords like "dance" or "studio" to improve search engine visibility. Design with your dance brand in mind Your website should be a visual representation of your brand's personality. Choose colors, fonts and imagery that align with the vibe of your studio—whether that's elegant ballet, energetic hip-hop or anything in between. Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs Include essential features for your dance studio website To make sure your website isn't just beautiful but also functional, include some of these important features: Contact forms : Make it easy for potential students to reach out with questions or sign up for classes. Online registration systems:  Streamline the enrollment process with online sign-ups for classes and events. Multimedia elements:  Showcase your studio with photos and videos of classes, performances and happy students. Social media integration:  Connect your social profiles to engage with students on platforms they use daily. Calendar and schedules: Keep everyone informed with an up-to-date calendar of events, class schedules and important announcements. 03. Create relevant website content Your dance studio website needs to be more than just visually appealing—it should also contain content that engages visitors and encourages them to become part of your dance community. Here's how to create content that resonates with your audience and helps convert them into loyal customers. Start a dance blog Making a blog  can be a powerful tool for attracting visitors to your website. Share insights about dance techniques, industry trends or spotlight successful students and instructors. This not only positions you as an authority in the dance world but also helps with search engine optimization (SEO). Prioritize your About Us page  Your "About Us" page is where you tell your studio's story. Include information about your mission, teaching philosophy and the journey of your studio. This personal touch can make a big difference in connecting with prospective students. Include update contact information Ensure that your contact information is easy to find and up-to-date. Consider including a phone number, email address and physical location if applicable. This transparency builds trust with your potential clients. Add testimonials and social proof Testimonials : Share reviews from happy students or parents to provide social proof and build credibility. Success stories:  Highlight stories of students who have achieved their dance goals through your studio. Awards and recognitions : If your studio has received any awards or recognitions, make sure they're prominently displayed on your site. 04. Add functionality for your dance studio business A successful dance studio website must be more than just well-designed, it needs to be functional and provide a seamless user experience. Here's how to make sure your website is both practical and enjoyable for visitors: Implement ePayments and online class registration Offering online payment options and easy class registration can set your studio apart, so include: ePayments : Integrate secure payment gateways  to allow for hassle-free transactions. Online registration : Simplify the sign-up process with digital forms that can be completed anytime, anywhere. Scheduling software : Use booking tools to allow students to book classes online.  Ensure mobile-friendliness and fast loading times With more people than ever before using their smartphones to browse the web, your site must perform well on all devices: Mobile-friendly design : Ensure your website adjusts smoothly to different screen sizes for optimal viewing. Learn more about creating a mobile friendly website .  Fast loading times:  Optimize images and streamline code to reduce loading times, keeping visitors engaged. Check website content and usability To keep potential clients on your site longer, focus on these areas: Easy navigation:  Organize your content in a clear, logical manner with intuitive menus and clear calls-to-action. Readability best practices:  Use headings, bullet points, and short paragraphs to make content easy to scan. Using white space:  Avoid clutter by using white space effectively, which helps reduce cognitive overload for visitors. 05. Market your dance studio website Once your dance studio website is live, it's time to focus on attracting visitors and converting them into students. Effective marketing strategies  can help you reach a wider audience and grow your business. Strategies for SEO and driving traffic Search engine optimization (SEO) can be effective  for making your website more visible in search results: Keyword research:  Identify terms that potential clients use to find dance studios and incorporate them into your content. Local SEO:  Optimize for local search terms to attract students in your area. Quality content : Regularly update your site with fresh, relevant content that engages readers and keeps them coming back. Use effective calls to action Guide visitor behavior on your website by using clear calls to action (CTAs): Sign-up buttons:  Encourage visitors to register for classes with prominent sign-up buttons. Newsletter subscriptions:  Offer valuable insights or discounts to those who subscribe to your mailing list. Trial offers:  Promote special trial offers or introductory classes to entice new students. Measuring your website’s success and driving growth To ensure your dance studio website remains a powerful tool for your business, it's important to measure its performance and make ongoing improvements. Here's how to analyze and refine your website for maximum impact. Website performance Understanding how visitors interact with your site can provide valuable insights on improving their behavior: Analytics tools : Use analytics tools, such as Wix Analytics , to track visitor behavior, such as the most visited pages, how long they stay and the bounce rate. Conversion rates:  Monitor how many website visitors are taking desired actions, like signing up for classes or contacting your studio. Based on the data you collect, consider these strategies for improving your website: User feedback:  Collect feedback from students and site visitors to understand their needs and preferences. A/B testing : Experiment with different versions of web pages to see which elements perform best. Stay updated : Keep abreast of the latest web design trends and SEO practices to ensure your site remains current. Dance studio website examples built on Wix S tudio L dance center Studio L  has dance classes for everyone, from beginners to experienced dancers. They pride themselves on their expert instructors and their ability to help everyone develop their love of dance. They also offer preschool dance programs, as well as ballet, tap and jazz classes for all ages. Paradise dance studio Paradise dance studio  calls itself a dancer's getaway and provides a wide range of dance classes — from ballet to hip hop. They offer weekly lessons and monthly memberships. Studio B dance company Studio B  is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students. How to create a dance studio website FAQ How can I make my dance studio website stand out? Unique branding : Develop a strong brand identity with a memorable logo, color scheme and voice. Quality content:  Offer valuable content such as informative blog posts, engaging videos and inspiring success stories. User testimonials:  Showcase positive reviews and testimonials from your students to build trust. What should I include in my dance studio website? How often should I update my dance studio website?

Ready to showcase your best work? Start building your portfolio → A dance portfolio is the place to showcase your artistry, technical skill and growth as a performer. Whether you’re a student, choreographer or professional dancer, your online portfolio is the key to landing auditions, collaborating with other artists and building your reputation in the dance world. In this in-depth guide, you’ll learn how to make a dance portfolio that highlights your individuality and versatility. You’ll discover what to include, how to structure it and how to design it for maximum impact. With a well put together portfolio, you’ll be ready to impress directors, casting agents, and choreographers with your story and style. TL;DR: How to make a dance portfolio Short on time? Here’s what you’ll find in this guide: Step Summary 1. Gather your best dance materials Collect headshots, dance videos, resumes, and performance photos. 2. Write a compelling dancer bio Summarize your dance journey, training, and artistic vision. 3. Design your online portfolio Use an elegant, motion-focused layout 4. Add achievements and choreography credits Include performances, awards, and press mentions. 5. Keep it updated Regularly refresh content with new videos, shows, and collaborations. How to make a dance portfolio in 5 steps Your dance portfolio is a living expression of your art form. It tells your story visually, physically and emotionally. Follow these five steps to learn how to create a portfolio that fully represents your skills, style and artistic identity as a dancer. Gather your best dance materials Write a compelling dance bio Create and design your dance portfolio Add your dance achievements and choreography credits Keep your portfolio updated 01. Gather your best dance materials Creating a dance portfolio? Your first step is to collect the materials that best showcase your talent and versatility. A strong dance portfolio typically includes the following: Professional headshots:  Clear, high-quality photos that reflect your personality and dance style. Choose neutral backgrounds and outfits that let your expression and posture come through. Performance photos:  Action shots from recitals, productions or rehearsals as these capture both the emotion and technique of your performance. Dance videos or reels:  This is the heart of your portfolio. Include short clips (1–3 minutes each) highlighting different dance styles and choreography. Film in good lighting and use clean backgrounds to focus on the movement. Resume:  List your training, companies, productions, collaborations, awards and workshops. Be specific about teachers, choreographers or programs you’ve studied under. If you’re a choreographer, include original works with a short description of your creative process. If you’re still training, add class videos or improvisation clips that show your growth and passion through your professional portfolio. 02. Write a compelling dancer bio Your dancer bio introduces who you are — not just as a performer, but as an artist. This section helps viewers connect to your story. Start with your dance background: where you’ve trained, what genres you specialize in and who you’ve worked with. Then express your artistic philosophy — what drives you, what themes you explore, and how you interpret movement. For example: “I’m a contemporary dancer based in New York with a background in ballet and jazz. My work explores emotion through dynamic movement, blending classical precision with modern storytelling.” Keep it professional yet personal. Your goal is to help casting directors or collaborators see your individuality, discipline and creativity as a dancer. 03. Create and design your dance portfolio Start by choosing a portfolio builder. The best portfolio builders include: Portfolio templates , including dance website templates for you to customize Drag and drop design tools that allow you to add videos, photos and bios easily Mobile-friendly layouts, so your dance portfolio is readable everywhere In-built secure web hosting , a domain name and website security Learn more about how to build a dance studio website. Include these sections: Home page:  A captivating hero image or video loop showcasing your dance in motion. About me:  Your biography and artistic statement. Gallery:  High-resolution photos from rehearsals, performances, or behind-the-scenes moments. Videos:  Embedded dance reels, class recordings, and choreographed pieces. Resume:  A downloadable and interactive version of your professional credentials. Contact:  Easy access for inquiries, collaborations, or casting opportunities. When it comes to the design of your dance portfolio you'll want to think about which color palette to use. Because you want your portfolio to focus on your dance work and not the design, opt for minimal tones like black, white or soft pastels. Be inspired by these best portfolio websites. You want to avoid overly complex page layouts that could distract from your dance content. If you’re a dance student, consider adding a section for Training to feature schools, intensives, or notable instructors. Professional dancers may prefer a Press or Performances page to list major appearances or reviews. 04. Add your dance achievements and choreography credits Including your dance accomplishments in your portfolio help establish your credibility and growth. Include important highlights such as: Awards, scholarships or recognitions from dance competitions. Roles in performances, festivals, or tours. Choreographic works you’ve created or contributed to. Collaborations with other dancers, musicians, or filmmakers. If you’ve been featured in articles, reviews, or interviews, link or quote them in a dedicated “Press” section. Include snippets like “praised for her fluid storytelling and dynamic energy”  to give your portfolio an authoritative voice. You can also embed clips of original choreography or projects you’ve led — this showcases not only your performance ability but also your creative vision. Finally, include testimonials or short quotes from teachers, choreographers, or fellow performers. These endorsements build trust and emphasize your professionalism. Being able to showcase your achievements is one of the most important reasons why you need a portfolio. 05. Keep your portfolio updated Your career in dance evolves with every performance and class you take. Regularly updating your portfolio means it always reflects your current skill level and artistry. Set a reminder to refresh your portfolio every few months with: New performance footage or class videos. Updated training or certifications. Recently completed workshops, residencies, or collaborations. Upcoming shows or festivals. If you maintain a dance blog or updates page, use it to share performance dates, reflections on training or behind-the-scenes content. This keeps your audience — and potential employers — engaged and connected to your journey. Dance portfolio example (built on Wix) Studio B Dance Company Studio B  is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students. How to make a dance portfolio FAQ How long should my dance reels be? A professional dance reel should be 1–3 minutes long. Begin with your strongest clip and include multiple styles or performances to demonstrate range. Ensure high-quality sound, lighting, and framing so your movement is clear and dynamic. Should I include group performances or only solo ones? You can include both. Just make sure to indicate where you appear in group videos or photos. Use captions or timestamps so viewers can easily identify your role within the ensemble.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Great visual presentation is important in all professions and industries. But when it comes to modeling, it’s an absolute must. Models need an impressive portfolio website to represent themselves online and distinguish themselves from others in the field. A high-quality online modeling portfolio can make all the difference when it comes to making money as a model - and we’re here to show you how to create one. Let’s start with some great news: you don’t need to spend a fortune to set up a modeling portfolio website. Even if you’ve never learned how to create a website before , you can figure out how to make a portfolio yourself using a website builder like Wix. Wix’s tools and guidance to set up an eye-catching online presence that will boost your modeling career. This step-by-step guide will explain how to create a modeling portfolio website , walking you through the various steps for this type of website , from selecting the right template to showing off your full range of skills as a model. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. What is a modeling portfolio? A modeling portfolio, also known as a modeling book or comp card, is a collection of professionally-shot photographs that showcase a model's appearance, skills and versatility. It serves as a visual resume presented to potential clients, such as photographers, agencies and brands, to demonstrate the model's capabilities and suitability for various modeling jobs. Get inspired by these best portfolio websites . How to create a modeling portfolio in 11 steps Decide on your modeling type Arrange a professional photoshoot Show your versatility Choose the ultimate template Present your best shots Include high-quality images Use diverse media Share all the vital information Add a contact section Stay social Get personal with a blog 01. Decide on your modeling type Before you get started on your modeling portfolio, dedicate some time for a bit of soul searching. Pinpointing your modeling type will help you narrow down and focus your portfolio, so that potential clients will be able to easily identify your area of expertise and assess whether you could be the right fit for the job. If you’re an experienced model, the chances are that you’re already rooted in a specific niche of modeling. For aspiring models, consider which area within modeling you’re interested in and best suited for. Look into each modeling type and its set of requirements. For example, while commercial models tend to vary in height, size and age, promotional models working at trade shows and other events are normally required to be friendly and approachable. Is your portfolio going to be clothing and fashion based? Or more focused on make-up work? Learn more: How to make a fashion portfolio How to make an acting portfolio 02. Arrange a professional photoshoot Your photos are the stars of the show on your modeling portfolio. Make sure to truly show off your skills by investing enough time and effort into a professional photoshoot. If your portfolio is going to act as your modeling resume, you'll need to make sure your photographs reflect your talent and experience. The first step in planning a successful photoshoot is choosing the right photographer. This is best done through recommendations or browsing through photography portfolios online. Ideally, the photographer you hire will be experienced in the field. However, if you’re on a tight budget, you can look for a student or a photographer who’s just starting out in the industry. Once you’ve found your photographer and arranged a time, make sure to come prepared on the actual day of the photoshoot. This means everything from choosing the right outfits, to practicing your poses and getting your hair and makeup done - preferably by a professional. Remember to sync with your photographer and prepare a shot list beforehand. This will help everything run as smoothly as possible on the day. 03. Show your versatility While it’s best to be associated with a particular modeling type, when it comes to style and shooting angles, try to present your full range of abilities. Whether you're more Karlie Kloss or Ashley Graham, don't forget to show it off. Potential employers, scouts, talent agents and modeling agencies want to see versatility and flexibility in models. This is especially true if you’re just starting out and don’t yet have a strong signature style. Demonstrate to prospective employers that you are capable of working in different types of productions by including a mix of images in your online modeling portfolio. This means photos that vary in style and artistic vision, as well as shots that show off different angles and takes on your features. 04. Choose the ultimate template Now that you’ve done your photoshoot, it’s time to pick the website template that best suits your needs, style and personality. When considering your options, go for a portfolio template over a personal web page, that will help you shine and give you the website layout you need to share your complete body of work. Once you’ve chosen your ideal template, you’ll be able to fully customize every detail, from the images you upload, to the gallery style and written content. By selecting one of Wix’s professional website templates , you can rest assured that the final result will be pixel-perfect, whether or not you’re a web design pro. 05. Present your best shots After completing a photoshoot or project, you’ll probably have a huge collection of images to sort through. For a truly professional portfolio , it’s crucial that you only include the work you’re proudest of. A handful of successful photos is better than a never-ending scroll of mediocre ones. Around 10 to 20 images should be enough. Remember that oftentimes, people who browse your portfolio won’t have the time or patience to look through your entire gallery. Prepare yourself for that by giving prominence to your best shots or to the most prestigious projects you’ve worked on. In particular, pay attention to the first few images that viewers see the moment they land on your website. Create a striking homepage design that includes a range of eye-catching photos of yourself, in order to demonstrate your skills and versatility from the get-go. When selecting your best shots, keep in mind that there are a few basic types of photos that you should include in your portfolio: headshots with and without you smiling, mid-shots and full-body shots, possibly in different outfits and locations. 06. Include high-quality images This point is vital in making sure your modeling portfolio is impressive and effective. Compromising the quality of the images will make you appear unprofessional, and you also run the risk of putting your greatest assets as a model at risk of being overlooked. Don’t let pixelated images come between you and your career. On top of choosing only the sharpest visuals, use a professional gallery to ensure your images look their very best. The Wix Pro Gallery will automatically optimize your images, so you won’t have to worry about the technical side of things. It will also enable you to customize your gallery layout, add smooth hover effects and choose which shots to emphasize. 07. Use diverse media Still photos will clearly play the definitive role in your modeling portfolio, but why not keep things interesting by adding different types of media? Show off your full range of capabilities by adding any videos and commercials that you’ve worked on. These can help reveal aspects of your professional demeanor that static images may not. You can either embed videos directly onto your site or upload videos from external sources like YouTube and Facebook. If you’d like to create a short video yourself, check out Wix’s video maker to put together a few images and video clips that will entice your audience and add a dynamic touch to your modeling portfolio. 08. Share all the vital information Whether or not you choose to write a resume and upload it to your model portfolio, bear in mind that there are a few essential details that potential employers will be looking out for. Models are usually expected to share information like age, height and other body measurements, as well as hair and eye color. You may choose to include additional features that are unique and appealing about you (tattoos, acrobatic skills, birthmarks, or anything else that might make a photoshoot more interesting). 09. Add a contact section What’s the use of creating a modeling portfolio if people can’t get in touch? Make sure that prospective employers or clients can easily reach out to you. Your contact information can appear as a separate page, in your website footer or as a section within another page, such as your About page. Either way, make sure it stands out and can be found intuitively. When creating a contact page, include basic details, like your name, business email address and phone number. You can also add a live chat widget so that visitors can contact you easily and get an instant response. Another option is to create a contact form , enabling people to reach out directly on your site. Wix user Hanis Firuz's online modeling portfolio. 10. Stay social We recommend that you connect your social media profiles to your portfolio by adding a social bar to your website. This will offer viewers an additional channel through which to see your pictures. But more importantly, your social pics reveal another side of who you are, by providing a fuller picture of your personality and abilities. Use professional social accounts if you have them, but even personal accounts can work, as long as they don’t depict aspects of your life you’d rather not share with colleagues and employers. If you have an impressive Instagram account or are in the social media marketing game, you can also set up your Instagram feed to show directly on your model portfolio. 11. Get personal with a blog Creating a blog is a great way to inject some personality and added value to your online modeling portfolio. It offers you a place in which to share experiences from behind the scenes, tips about fashion and beauty, inspiration and more. In addition, running a blog will offer opportunities to casually promote your site by sharing the link on social media. Using your professional portfolio as a personal marketing portfolio is never a bad idea. If you’re unsure where to start, browse online to find some impressive blog examples by other models and professionals from the industry that you admire. Online modeling portfolio examples Want more guidance on how to create a modeling portfolio that will rock the entire industry? It’s time to get visual. As well as reading up on web design tips , check out these Wix-made model portfolio examples and learn from real-life professional models with a fantastic online presence: 01. Michelle Carney 02. Caitlin Christine 03. Karlie Kloss Why is a modeling portfolio important? A modeling portfolio serves as a visual resume and marketing material for models. Here are some key reasons why a modeling portfolio is important: Attracts potential clients: A well-curated portfolio acts as a powerful magnet, attracting the attention of agencies, photographers and brands seeking models for various projects. It's the first impression, and a strong portfolio can open doors to new opportunities and advance a model's career. Demonstrates talents: The portfolio provides a platform for models to showcase their range, versatility and professionalism. It allows them to highlight their strengths, such as facial expressions, posing abilities and adaptability to different styles. Promotes brand: Models can use their portfolio to build their online presence and establish their brand within the industry. It's a way to create a unique identity and differentiate themselves from other models. Boosts confidence: Building a strong portfolio can boost a model's confidence and self-esteem. Seeing themselves in high-quality images and realizing their modeling potential can enhance their overall presence and performance. Serves as a career document: A modeling portfolio is a dynamic record of a model's growth and experience. It reflects their evolution as a model, showcasing their development and ability to adapt to different styles and projects. Provides direction and goals: The portfolio helps models identify their strengths and areas for improvement. It allows them to set career goals and tailor their portfolio to specific modeling niches. Attracts future collaborations: A well-crafted portfolio can attract potential collaborators, such as stylists, hair and makeup artists, and photographers. It opens doors to creative partnerships that can elevate a model's career. Serves as a negotiation tool: A strong portfolio can strengthen a model's negotiating position when discussing contracts and compensation. It demonstrates their worth and market value to potential clients. Enhances professionalism: A well-maintained portfolio reflects a model's dedication, organization and commitment to their craft. It conveys a sense of professionalism and maturity to potential clients. Serves as a marketing tool: Models can use their portfolio to promote themselves on social media, modeling websites and online directories. It's a powerful marketing tool that can expand their reach and attract more opportunities. What should your model portfolio website include? A model portfolio website should be a visually appealing and easy-to-navigate platform that showcases your best modeling work and professional information. It should serve as a calling card for potential clients and agencies, effectively representing your brand and capabilities as a model. Here are the essential elements that should be included in your model portfolio website: High-quality images The cornerstone of your portfolio is a collection of high-quality images that highlight your range, versatility and professionalism. Choose images that represent your diverse modeling experience, including headshots, full-body shots, editorial shots, runway shots and commercial shots. Ensure the images are well-lit, sharp and professionally edited. Categorization Organize your images into clear and well-defined categories, such as editorial, commercial, runway, lifestyle and fitness. This structure allows potential clients to quickly navigate to the type of work they are seeking. Contact information Make it easy for potential clients and agencies to contact you by providing clear and up-to-date contact information. Include your email address, phone number, social media links and agency representation if applicable. 'About Me' section Include a brief and engaging "About Me" section that introduces your personality, background and modeling aspirations. Share your experiences, interests and what makes you unique as a model. Resume or tearsheet Provide a downloadable resume or tearsheet that summarizes your professional modeling experience, including your measurements, runway experience, notable bookings and any special skills. Mobile optimization Ensure your website is optimized for viewing on mobile devices, as potential clients may access it from their smartphones or tablets. Responsive design and easy navigation are crucial for a seamless mobile experience. Regular updates Keep your portfolio updated with your latest and most impressive work. Regularly add new images and remove outdated ones to reflect your ongoing modeling career. Professional presentation Maintain a professional and polished look throughout your website. Use a consistent design style, high-quality images and a user-friendly interface. SEO optimization Optimize your website for search engines to improve its visibility. Use relevant keywords, meta descriptions and alt tags for images. Social media integration Link your social media accounts to your portfolio website, allowing potential clients to follow your work and connect with you on other platforms. What types of photos should a modeling portfolio include? A strong modeling portfolio should include a variety of shots showcasing your versatility as a model. Here are some of the types of images you should include to showcase your modeling skills and experience: Headshots with a clean, natural look. Full-body shots in a variety of poses and settings. Close-ups, highlighting facial features. Editorial and fashion shots. Candid shots that show your personality naturally. Commercial-style images, perhaps from past ad work. How to promote your modeling portfolio Once your modeling portfolio is ready, the next step is showcasing it to the right people. Promoting your work effectively can open doors to new opportunities and set your career in motion. Here's how: Share your portfolio with agencies: Start by researching modeling agencies that align with your style and goals—whether that’s fashion, commercial or beauty. Look for agencies that specialize in your niche and follow their submission guidelines carefully. Highlight your best shots to leave a strong impression. Building relationships with the right agencies is a key step to launching your career. Network with industry professionals: Networking is essential in the modeling world. Attend fashion shows, casting calls and industry events to connect with other models, photographers, stylists and scouts. Genuine connections can lead to collaborations and new opportunities. Be ready to exchange contact details, have meaningful conversations and follow up with those who can help you grow. Establish a solid online presence: An online portfolio can help you reach a wider audience. Create a professional website to showcase your best work, share your story and include contact information. Use social media platforms like Instagram, TikTok or LinkedIn to connect with clients and industry pros. Post regularly with fresh, engaging content—like behind-the-scenes moments, daily life updates or short videos that highlight your personality. An active online presence makes it easier for people to discover your talent. Portfolio types every model should know When it comes to building a successful modeling career, having the right portfolio tools is a game-changer. Depending on the opportunities you’re chasing, there are a few go-to options every model should keep in their arsenal. A comp card is your modeling business card. This postcard-sized printout features a headshot, additional photos and important details like your height, measurements and contact info. It’s perfect for castings and auditions, offering a quick and professional overview of your look. An online portfolio is a modern must-have. Hosted on your personal website or curated on social media, it showcases your best work, from photoshoots to campaign images, while including your bio, stats and booking details. It’s easy to share and connects you with clients and collaborators worldwide. A physical portfolio book offers a tangible way to present your work. Filled with high-quality prints, it’s ideal for agency meetings and casting calls, allowing clients to experience your images up close. The truth is, the most successful models use a mix of all three. Each serves a specific purpose, whether you’re showing up for a last-minute audition, catching someone’s eye online or making an impression in an agency meeting. Modeling portfolio FAQ How much does a modeling portfolio cost? It all depends on which portfolio builder you choose to create with and if you opt for a DIY approach versus using a professional web designer, or developer. With a portfolio builder like Wix you can create a modeling portfolio for free, or opt for a paid plan which (as of 2025) start at US$17 a month. Learn more: Is Wix free? Do models really need an online portfolio? An online portfolio is easily the most effective way to showcase your modeling experience and talents in one place. It can be easily shared with prospective agents and clients. You can also use it to build your personal brand while marketing yourself as a model. How long does a modeling portfolio need to be? There's no fixed length for a modeling portfolio but it's recommended to have 10-15 strong images showcasing your skills. Focus on quality over quantity – each photo should highlight your unique strengths and experience. Can I create a modeling portfolio for free? Yes, with Wix. Or you can choose a paid plan with a domain name included from $19. What are some common mistakes to avoid? There are a few common mistakes to avoid when it comes to putting together a modeling portfolio. These include over editing photos, using low-quality or unprofessional images, and including too many similar shots. A strong portfolio should be concise image wise (10-20 high-quality images max) and showcase your versatility in poses, expressions and styles. Don't skimp on professional photos.

Ready to let your work shine? Build your portfolio →   So, you wanna be on top? Every model aspires to stand out in this cut-throat industry: to be America’s Next Top Model , featured in Vogue Magazine or to simply just make a living. As a model, you know that visual presentation means everything. It’s more than just how you look, but how every aspect of your brand looks – and that includes your professional model portfolio website design . Portfolio websites are an essential tool for finding work and for making money as a model, and therefore it should do all the talking for you. It needs to stand out, so the world knows who the fiercest model of them all is. Whether you’re searching for some inspiration to add some zest into your existing portfolio or looking to create a portfolio website from scratch, you’ve come to the right show. Here are six beautiful model professional portfolio examples that mastered the art of visual presentation when it came to how to make a website . Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: model portfolio examples We’ve handpicked these model portfolio website examples for their visual impact, seamless user experience and the way they showcase each model’s unique presence. These sites highlight how a strong online portfolio can elevate your personal brand and attract the attention of agencies, clients or collaborators. Here’s what we looked for when choosing the examples: Striking photography that grabs attention immediately Clear structure with easy-to-navigate galleries and pages Model personality conveyed through style, copy and visuals Professional presentation that feels polished and intentional What makes a standout model portfolio Feature Why it matters High-quality images First impressions matter most in visual industries Clean gallery layouts Make it easy to browse and highlight key work Strong personal branding Builds recognition and sets you apart Booking or contact options Turns visits into opportunities Mobile optimization Ensures your site looks great on every device Bio or “about me” section Adds personality and context behind the work Social media integration Helps extend your presence across platforms What each example brings to the table: Bold visuals that put the model front and center Custom layouts that suit different modeling specialties Integrated contact forms and booking links for easy outreach Consistent branding elements, from typography to image style Learn more: Why do I need a portfolio? 6 model portfolio examples Kristina Smolyar Caitlin Christine Chanelle Renee Laura Oliveira Granja Kayla Arianne Michelle Carney 01. Kristina Smolyar Ever since she won her local beauty pageant in Philadelphia, Pennsylvania, Kristina fell deeply in love with the modeling industry. As you start to explore her website , you’ll soon experience those same emotions. Alongside her outstanding photos, Kristina includes every piece of information needed to land a modeling gig: her portfolio, videos, about section, Instagram and contact information. When looking through her site, there’s a sense of effortlessness thanks to the use of parallax scrolling, which is a major web design trend. Also, she added numerous other animation effects. One of these is the strategic inclusion of a video series, giving viewers something else to look at beyond her beautiful photos. The other is a more subtle fading effect, which is noticeable when you hover your mouse over each menu item. These are examples of how the simplest additions can do wonders for your model portfolio website. Pro Tip: Create dimension and layers on your site by adding parallax scrolling. Or check out some more web portfolio examples. 02. Caitlin Christine On Cali-native Caitlin’s model portfolio website , one might confuse her home page with the Starry Night . She utilizes a simple and charming background image combined with the most appropriate font choice to frame this masterpiece. Different galleries display images in large sizes so visitors can see Caitlin's range at a glance. Utilizing a simply laid-out menu, her modeling portfolio is neatly categorized into genres to show the diversity of her work. An added touch to her site is the inclusion of a section only dedicated to her commercial work – an excellent way to show off her accomplishments and build credibility (because we all know, this is one tough industry). Caitlin also created a separate “Links” page on her site with large buttons to her social channels. She has placed this page’s URL in her bio on her social channels so she can drive traffic to her site instead of using a third-party social bio link maker. Pro Tip:  If you're looking to create a modeling portfolio  yourself, you can easily create a logo as “Klossy” as hers in a few simple steps with the Wix Logo Maker . Be sure to also check out these portfolio templates  to help you get started with this type of website . 03. Chanelle Renee Based in one of the world’s modeling capitals, Los Angeles, Chanelle is a model and entrepreneur that doesn't mess around. After being greeted with a lightbox promoting her latest project, you arrive at a mesmerizing first fold full-screen animated video loop of her. Chanelle’s model portfolio includes video reels, interviews and appearances alongside her high-quality professional portraits. The site's use of parallax scrolling adds a sense of engagement as you learn about her experience and the model bootcamp mentorship projects she runs. In spite of the long scrolling, visitors can easily reach the site's menu at any point thanks to the back-to-top button. From there, they can navigate to Chanelle's events page, shop or blog, where she shares her experience in the fashion industry as well as tips and advice. Pro Tip: Tell unique stories using your own images by creating a blog for your portfolio website with our blog creator . 04. Laura Oliveira Granja It's evident that this model and influencer lives and breathes the fashion and fitness biz. So many features make her website just simply gorgeous and versatile. Starting with her clean black and white homepage, you can choose whether you want to dive into her modeling work or visit her blog. Laura has modeled for leading brands such as Steve Madden, Calvin Klein, and other healthy lifestyle companies. In her portfolio website's About Me section, she explicitly states that eating well and regularly exercising is very important. This helps explain her many fitness photo shoots that have led to a section in her portfolio dedicated solely to sportswear. She has linked her Facebook and Instagram to connect her social worlds in one place on the menu bar. But social media is not the only way to stay in touch with her. On her contact page, Laura wrote in friendly wording, "Don't be shy — drop me a line," with a place to leave your information. Pro Tip: Include a visible contact page with the help of a form builder to keep the conversation going once someone leaves your site. Also, add a slide gallery and slideshows  to your website with images and videos for a subtle yet captivating animation effect. Learn more: How to make a fashion portfolio 05. Kayla Arianne Kayla welcomes site visitors with an alluring image of her enchanting eyes. She's one fierce, ambitious and focused model, which means plain jane just wasn't going to cut it for her portfolio. As she's often booked for makeup photoshoots, she wisely chose to display images that show her versatility in different makeup looks. Furthermore, Kayla included an option to book photoshoots with her online through scheduling software , allowing for new business opportunities to come to her with ease. But photos and bookings are not all she fit into her site. In her model portfolio website, Kayla is able to include a gallery, contact page and eCommerce store in one organized format. Pro Tip: If you want an easy way to get more gigs lined up, include a CTA like Book Me that takes visitors to your Wix Bookings portal. Don't forget to present your images in the most professional way with advanced image settings, social capabilities and many different layout options via Wix Pro Gallery . 06. Michelle Carney Michelle makes an immediate “splash” when you arrive at her model portfolio website, thanks to her stunning water portrait. The use of a large image with navy colors that bring out her blue eyes evokes a sense of calmness and elegance as soon as you reach her model portfolio. Another design choice that makes her model site stand out is her usage of narrow vertical shots in her portfolio image section. Displaying only two images per row keeps visitors focused and allows each image to stand out. Michelle did an excellent job of personalizing a ready-made portfolio website template in the most professional way. For example, in her About Me her headshot is paired with her career and interests description. Likewise, she matched her measurements, height and clothing size with a full-body shot, helping visitors absorb all the information. Pro Tip: Use your time wisely by starting with one of many fully customizable portfolio website templates. To make sure you stay on everyone who matters' radar, create email marketing campaigns  for your updates and include a visible subscribe button on your site. Learn more about how to build a website from scratch. How to write your model bio for your portfolio Your model bio is your chance to express who you are, share your talents and connect with clients and agencies on a deeper level. Think of it as a powerful tool that celebrates your uniqueness and opens doors to incredible opportunities in the modeling world. Here’s a step-by-step guide to help you write a bio that reflects your story and sets you up for success: 01. Start with a strong introduction Start your bio with a moment that truly captures who you are and the excitement you bring to modeling. Share a glimpse of your story—where you’re from, what fuels your passion and the milestones that define your modeling journey. This is your opportunity to set the tone and invite others to see the talent, dedication and energy that make you unforgettable. 02. Highlight your key modeling skills Think about what makes you you . Is it your ability to walk with confidence on a runway? Your expertise in editorial, commercial or fashion modeling? Whatever your strengths, lean into them. Highlight the areas where you shine and the diversity of work you’ve taken on. If you have experience in print, digital or commercial modeling, make sure to mention it. Your versatility and talent can speak volumes, so make sure every skill is front and center. 03. Showcase your versatility and adaptability Modeling is as much about embodying versatility as it is about style. Have you worked in a variety of settings, from high-energy shoots to intimate studio sessions? Mention it. Have you collaborated with standout photographers, designers or stylists? Tell them about those experiences. The ability to adapt, bring different characters to life and work across genres tells clients you’re ready for anything they throw your way. 04. Share your personal qualities Beyond the physical aspects of modeling, what personal qualities make you unforgettable? Are you known for being professional, collaborative or quick to turn creative direction into something extraordinary? Maybe you have unique hobbies, talents or interests that set you apart. This is your space to be human, relatable and memorable. 05. Keep it concise and engaging A well-crafted bio doesn’t need to be long to be memorable. Aim for 150 to 200 words that say everything without saying too much. Use clear, strong language that captures attention and tells your story with energy and purpose. You want readers to be hooked from the first word and eager to know more the moment they finish. 06. Proofread and edit carefully Every detail matters, so triple-check your bio for grammar, spelling and typos. Think of it as your first impression, and make sure it’s flawless. If you can, ask a trusted friend or colleague to look it over as well. Another set of eyes can help make it the best it can be. 07. Tailor your bio to the audience Just like you’d tailor your modeling style to a particular shoot, adjust your bio for specific agencies or clients. Look at what they specialize in and align your narrative to reflect what they’re looking for. By emphasizing the parts of your experience that resonate with their brand, you increase the chances of making a personal connection. Creating a model portfolio? Check out our top tips and trends to get started According to Hani Safe, product lead (Showcase) at Wix: "Make sure that your portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." When creating a portfolio as a model, whether you're a fashion model or someone looking to build a strong professional presence, here are six top tips to keep in mind. Use a diverse range of shots : Today’s portfolios feature a broader range of shots than ever before and as a model you're expected to showcase not only high-fashion looks but also more diverse styles, including commercial, lifestyle, editorial, fitness and even niche categories like beauty or plus-size modeling. Be authentic : There's a shift toward more authentic raw, and less-retouched images in model portfolios. Agencies and brands are looking for models who embody real beauty, often showing images that are more candid or unpolished. Incorporate videos : Static images are no longer enough on their own and many models now include video content in their portfolios, such as short clips showcasing their walking, posing or charisma. Videos provide agencies and clients with a sense of your movement, personality and overall presence, which is crucial for casting. Social media integration : Many models now use their social media presence to complement their professional portfolios. Instagram, TikTok and other platforms have become essential for building a brand. This means including social media links in your portfolios, allowing potential clients to see how you engage with followers and their overall aesthetic. Professional branding consistency : As with any other profession, branding is essential for models. This includes a consistent visual aesthetic and message. Models are expected to maintain a cohesive look throughout their portfolios, both in terms of the images you choose for your portfolio and the way you present yourself online. Collaborations with emerging creatives : There’s a growing trend for models to collaborate with up-and-coming photographers, makeup artists and stylists. This not only helps build the creatives portfolios but also gives you fresh, unique shots that stand out. Emerging talent often brings a new perspective to the portfolio, which can lead to greater exposure and more dynamic work. Consider, how to make an acting portfolio. Model portfolio examples FAQ What does a good model portfolio look like? A good model portfolio is a well-organized collection of high-quality images that showcase your best work and versatility. The images should be well-lit, well-composed and edited to perfection. Your poses should be natural and confident, and their expressions should be engaging and appropriate for the type of modeling they want to pursue. What should be included in a model portfolio? A model portfolio should include a carefully curated selection of high-quality images that showcase your best work and demonstrate your versatility as a model. The specific images you include will depend on your experience and the type of modeling you want to pursue, but here are some general guidelines: High-quality headshots: A headshot is an essential part of any model portfolio. It should be a close-up shot of your face that clearly shows your facial features and personality. Full-body shots: Full-body shots show your overall physique and proportions. Include a variety of full-body shots in different outfits and poses. Fashion shots: If you want to pursue fashion modeling, include images of you wearing different styles of clothing. These shots should demonstrate your ability to wear different styles and project different looks. Commercial shots: If you want to pursue commercial modeling, include images of you in lifestyle settings. These shots should show your ability to connect with the audience and sell products. Editorial shots: If you want to pursue editorial modeling, include images of you in more creative and artistic settings. These shots should demonstrate your ability to take on different personas and embody different characters. How do I make a model portfolio? There are two main ways to create a model portfolio: Hire a professional photographer: Hiring a professional photographer is the best way to get high-quality images for your portfolio. They will be able to capture your best angles and lighting, and they will have experience working with models. Take your own photos: If you're on a budget, you can take your own photos for your portfolio. However, it's important to use good lighting and equipment, and you should have someone else take the photos so that you can focus on posing and expressions. Who pays for a model's portfolio? The model is typically responsible for paying for their own portfolio. However, there are some cases where an agency or photographer may be willing to pay for or contribute to the cost of a portfolio. This is typically only the case if the model is very promising and the agency or photographer sees a lot of potential in them. How much does it cost to make a portfolio for modeling? With Wix you can create a modeling portfolio for free, or a paid plan starts from $19 a month. Developing or designing a site with a website could cost from hundreds to thousands of dollars. How many photos should I include in my portfolio? Aim for 10–20 high-quality images to maintain the interest of your viewers but without overwhelming them with too many. Should I include behind-the-scenes shots? Yes, a few BTS images can show a more human side to your work and show more of the person behind your modeling. Just don't let them overwhelm your entire portfolio. Is it beneficial to include video clips? It can be, including short reels or catwalk videos show your movement and bring your modeling presence to life. They can be relevant if you're looking to showcase your catwalk modeling skills especially.

Bring your inspiration to life with a Wix website →   Whether you specialize in TV, films, commercials or Shakespearean theater, a well-crafted actor website is a must-have. With all your personal information gathered in one place, this piece of online real estate is your chance to present yourself in your best light. Creating an impressive acting portfolio that showcases your proudest work front and center, will help casting directors and other professionals from the industry get to know you better. In turn, this can buy you more job opportunities and help you push your career forward. To help you jumpstart the website creation process, we’ve collected the best actor Wix website examples , plus tips on how to get started creating your own actor website. Related: check out the top artist websites built with Wix. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 6 professional actor websites Eileen Grubba Hiro Kanagawa Brandt Maina Edit Holländer Sam Morril Jonathan Van Ness 01. Eileen Grubba Everything about this actor website exudes life and energy, hinting as to Eileen Grubba’s personality. Her wide smile greets us on the homepage, set against a bright shade of coral. The large, beaming photo of Eileen alongside her name written in big, bold letters, emanates a sense of confidence and self-assurance. While Eileen specializes in a wide range of fields, including acting, writing, producing and advocating for disability inclusion, she has curated the content on her homepage to include only the most important information. You’ll find an introductory paragraph, embedded video reels and a gallery. She has also started a blog to regularly update site visitors on her latest goings-on, while simultaneously demonstrating her writing skills. 02. Hiro Kanagawa With this content-packed one-page website , actor and writer Hiro Kanagawa manages to craft a professional result that truly shows off his skills. The floating menu is pinned to the top of the page, so that you can easily transfer between sections when scrolling down the site. Hiro has also paid attention to small details, such as adding a downloadable PDF of his CV and links to relevant articles about him and his past performances. You’ll also notice a ‘Back to Top’ button that appears at the bottom of the page - a useful navigation practice for long-scrolling websites. 03. Brandt Maina Actor, singer and dancer Brandt Maina has gone for a diverse range of photos on his homepage, showing off his various performance abilities. Arranged in a horizontal gallery layout, visitors can easily scroll through the images. Set against a black background, they really stand out and take center stage. The information on Brandt’s biography page is also designed in an organized layout, making his resume comfortable to read. Split up into sections, visitors can easily skim through the concisely written text. 04. Edit Holländer The split-screen website layout on actress Edit Holländer’s homepage gives her the opportunity to display a photo of herself alongside a short description. Paired with a clean white border and a simple sans-serif typography choice, the overall look is clean and inviting. On top of the other actor website essentials, Edit has also included references. Adding testimonials to your website presents you as trustworthy, letting visitors get to know you further and offering a better understanding of your strengths and personality. 05. Sam Morril Comedian and actor Sam Morril keeps things simple and sharp with his website design. A bold, high-contrast hero image of Sam performing sets the tone against a dark background, immediately drawing visitors into his world of comedy and acting. The homepage spotlights Sam’s latest projects, including his tour dates and comedy specials, while also showcasing his work as an actor. The clean layout and straightforward navigation make it easy for fans to explore his portfolio, while links to his social media accounts ensure visitors stay connected to his latest updates and performances. 06. Jonathan Van Ness The one-and-only Jonathan Van Ness has gone for a minimalistic look on his website. A large welcoming photo of himself smiling stands out against a plain white background. A subtle parallax scrolling effect has been used, adding a sense of movement and volume as visitors scroll down the page. Jonathan has utilized his homepage to showcase two of his current major projects - his memoir, Over the Top , and podcast. The clean design and minimal content ensure that this section grabs site visitors’ attention. In addition, he’s added his Instagram feed to his website, enabling fans to remain up-to-date on his latest activities. How to make an actor website in 6 steps Looking to create a website to kickstart your acting career? These steps will guide you: 01. Choose a website builder Using a website builder, like Wix, can help you create a professional acting website either for free, or with a paid plan. Using a website builder gives you access to hundreds of customizable templates, as well as robust website infrastructure such as reliable hosting and enterprise-grade website security. Get started with these performing arts templates . 02. Select and register a domain name When making a website, you'll need to choose a domain name . Check for availability with a domain name search and then register your domain name . With Wix, domain names are free for a year with a paid monthly plan. Learn more: How to register a domain name 03. Choose your pages and layout Creating an actor website is a great way to showcase your talent, in order to create an effective one you'll need to plan your pages and its layout. Some essential pages for your actor website are: Homepage: this is responsible for the first impression your site gives and its the most effective way to give a quick overview of who you, with impact. Content it should include — professional headshot, brief bio and links to your resume and reel. About me: this page is a chance for your to provide deeper insight and detail into your background and personality. Include a detailed bio, your personal story, your training and experience and anything else relevant including career highlights. Resume: to showcase your acting experience and skills. Make sure its formatted for easy reading and you can make it downloadable if relevant. Gallery : it's always a good idea to include a visual representation of your work via images or video clips and reels. It's a good idea to organize these examples by type of role and acting genre. Contact: it should be easy from your website for casting directors and agents to find you. Include a contact form, your contact information (telephone, email) and links to your social media profiles. You should also make sure that your website is easy to navigate with a clear menu. Optimize for SEO, in order to make it easier for search engines and users to make it. Your site should be mobile-friendly and easy to use on any device. 04. Focus on SEO If you want casting directors, agents and collaborators to find your website, you need to make it SEO-friendly. Search Engine Optimization (SEO) helps your site appear in search results when people are looking for actors. Here are a few tips to get started with SEO for your actor website: Use relevant keywords : Think about the terms industry professionals might search for, like “dramatic actor reel” or “voiceover artist portfolio,” and weave them naturally into your site’s headings, content and image descriptions. Optimize meta tags and descriptions : Meta titles and descriptions are what people see in search results. Make them catchy and relevant, like “Award-Winning Actor Portfolio | [Your Name].” Prioritize speed and performance : Websites that load slowly can lose visitors fast. Wix automatically ensures your site is quick to load on all devices. Go mobile-friendly : Many people search on their phones, so having a site that looks great on mobile is essential. With Wix, your template is already designed to work seamlessly across devices. Add alt text to images : By adding alt text to your photos, you not only make your site more accessible but also help search engines understand what each image is about. When you optimize your site for SEO, you’re giving your acting career greate r visibility and making it easier for the right opportunities to find you. 05. Review and publish your site Once your site is done, make sure to share with family and friends for feedback. Make sure they test the functionality of the site and not just comment on the design. 06. Promote your site Once your acting website is live, you'll need to promote it to get eyes on. You can of course directly share it with relevant industry professionals but if you want to bring in more eyes, you can promote on social media, email newsletters, search engines or networking events. What should an actor website include? Now that you’ve browsed through a selection of inspirational actor websites, it’s time to create your own. And don't worry, you’re by no means expected to be a web design expert. You can begin your website creation process by picking a template out of this selection of performing arts website templates . You’ll be able to fully customize the design and add your own content, while resting assured that everything else has been taken care of, from the user experience to the design and more. Once you’ve picked a template, here are a few additional pointers that will help you along the way: An impressive bio Grab attention by crafting a unique yet professional ‘About’ section. Mention your area of expertise, past experiences, awards and other successes. If you can make your site visitors smile with a drop of tasteful humor - that’s an added bonus. Some actor websites include a dedicated ‘About’ page , while others integrate their bios into their homepages. Reels This is your chance to show off your performance skills, so make sure your reels are front and center. They should be of the highest quality and easy to find on your website. You can easily add videos to your Wix site , uploading them from your computer or via platforms like YouTube and Vimeo. You’ll also be able to arrange a stylish layout for your videos, as well as bring attention to a particular reel by adding a full-width video to your site (for more options, check out our video website templates ). Links to your social platforms While your actor website is more for professional purposes, your social platforms like Instagram and Twitter are probably more geared towards your fans. Give your site visitors the chance to get to know you via these channels too by adding a social bar to your site. Behind-the-scenes shots Of course you want to appear professional, which is why your actor website will probably be filled with headshots. But behind-the-scenes photos will offer visitors extra insight into your style and personality, crafting a more authentic feel. Reviews and references These can be highly powerful additions to your actor website, serving to reinforce your skills. Integrate any press reviews, testimonials or references throughout your site, making sure that your visitors won’t miss out on them. Actor websites FAQ What is an actor website? An actor website is an online portfolio created by actors to showcase their portfolio, including headshots, resume, demo reels and contact information. It serves as a professional hub for industry professionals, casting directors and fans to learn more about the actor's skills, experience, and upcoming projects. How to design an actor website? Design an effective actor website by prioritizing a clean layout and user-friendly navigation. Feature high-quality, professional headshots and a concise, well-organized resume. Include a demo reel showcasing your best performances. Choose a personalized domain name for a professional touch. Keep content regularly updated with recent projects and achievements. Integrate links to your social media profiles and IMDb page. Add a blog or news section to share updates. Make the website and its design represents your unique personality and acting style. How to make an actor website? To create an actor website, follow these steps: Choose a domain name Select a hosting provider or website builder , like Wix Opt for a clean, minimalist design that highlights your headshots, resume and demo reel. Create pages for your portfolio, resume, headshots, demo reel and contact information. Include headshots and a demo reel. Provide a resume and contact information. Integrate with social media and optimize for SEO.

Video is rising to be the biggest thing on the Internet since the invention of website builders . Just take a quick look around: The way in which we consume content is changing. More than 500 million hours of videos are watched on YouTube alone every day. And social media platforms are constantly releasing new features and algorithm tweaks promoting the use of videos. In response, these measures have led to more people entering the world of videography, thus significantly increasing competition among amateurs and professionals alike. All and all, if you still don’t have a professional online portfolio , it’s time to create a video website . Understanding how to create your own website will allow you to control every detail about how your work is displayed and consumed and can even be the first step towards a successful video business. The list of benefits is nearly endless, yet the task of building a professional site from scratch might feel daunting. But fear not, this complete guide will show you how to create a video website that takes your work to the next level and leaves your visitors speechless. How to create a video website in 9 steps These are the steps you need to follow to create a video website that perfectly represents your work: Identify your goals   Select the right content Find the perfect layout Add the necessary pages Show off your social skills Do your SEO Look your best on mobile Ask for honest feedback Keep it updated 01. Identify your goals The very first step on your journey to create a video website has little to do with the actual building, or with the website at all. Before you start working on how you want your online site to look and what you want to show on it, you'll need to take a step back and visualize your journey as a videographer. What is the focus of your work? Where do you see yourself in five years time? What is it that you want to achieve with your videos? Answering these questions in advance will allow you to understand what you need on your site and set guidelines and goals for your online presence. Much like artists and media creators across diverse fields who choose to create an online portfolio, most video creators create a professional site with three purposes in mind: To share their very best work, centralize their online presence, and allow potential clients to contact them easily. But the possibilities of a video website are nearly endless. You can use the Wix Video Maker  to start selling your videos online and launch your very own online business within a few clicks. Maybe you want to create a video website dedicated to a single creative project, or build one for each one of your projects. If that's the case, you'll be happy to read that you can use Wix to create as many websites as you want, all of them for free. Essentially, your video website can be whatever you want it to be, all you need to do is know what you want from it. 02. Select the right content Once you have defined the goals of your website, it's time to select the videos that will help you achieve them. This might be the biggest difference between growing a social media account and creating a video website. Social media networks value engagement and consistency above everything else but the focus of your website should be to showcase the absolute best you can do.   Regardless of the purpose of your site, keep in mind that you should always value quality over quantity. It's better to have a website with a single, outstanding video than including a few not-so-great clips just to make the page look fuller. In fact, 38% of visitors will stop engaging on sites with unattractive content. This is why your focus should be to make an impact on visitors, something that makes them remember your name and hopefully contact you on the spot. If you choose to display a significant number of videos, try to break them down into diverse categories or galleries to avoid overwhelming your visitors and to make sure your website loads properly. Ideally, you should select one video to serve as the face of each selection, using it to lure visitors into seeing the rest of your work. Keep in mind that nowadays most people see videos as a noticeable time investment, so you'll need to make them an offer they can't resist to ensure your work gets the attention it deserves. 03. Find the perfect layout Creating a professional website is not only about the content you showcase, but also how you display it. You have probably experienced more than once the frustration that comes with being unable to enjoy someone's work because of how messily their content is displayed. You'll most likely get only one try at impressing new visitors, so you want to make sure you offer them the best experience possible. The key to success is to use a layout that perfectly suits your needs. As a content creator you want to put the spotlight on your videos. You'll probably want to stick to a minimalist background to make sure the videos stand out. Spend some time browsing other creators' portfolios and pay attention to how they chose to showcase their work. Look for inspiration not only on video websites but also from other types of media creators such as photographers and artists. Broadening your research horizons will allow you to explore more options in order to find the one that best fits your work and needs. Once you have a general idea of how you want your video website to look, it's time to get down to business. Not to defeat the Huns, but to start putting together your portfolio. The best way to do so is selecting the video portfolio template that comes the closest to what you had in mind. All Wix website templates have been created by experienced designers in order to offer the highest quality professional results. And as the video website templates have Wix Video built-in, you'll be able to seamlessly upload your videos from your computer, YouTube, Vimeo, or Facebook and put together an outstanding online video portfolio in no time. You can personalize every single aspect of the template to make sure it represents who you are and the work you do, and best of all – they are completely free. Learn more: Should I use a template to make my website? and videographer portfolio examples 04. Add the necessary pages Whether you choose to create a video website from scratch or using a professionally-designed template, you should take the time to study which pages you need on your site and how they connect to each other. For this task, we recommend you step away from the computer for a moment in favor of the good ol’ pen and paper. This will allow you to visualize the structure more easily and identify which elements you might be missing. There are a few pages you should make sure to include: Homepage You can only make one first impression, and you don't want to mess it up. While visitors may reach your site on different pages based on how you're promoting your website, your homepage will always be one of the most important ones. The main purpose of this page is to present your brand and what you do - not only to human visitors but also to search engine bots crawling the Internet. To maximize your chances, pay special attention to the design and make sure to include your name and specialty in the field. Looking at homepage design examples can give you ideas for creating a strong first impression. Gallery This is where the magic happens. The Disney World of your online presence. If there's a page that you absolutely can't ignore when creating a video website, it’s this one. The gallery is where people will discover and fall in love with your work. It is, quite simply, the most important page on your website. But don't let this intimidate you. All you need to do is make sure your outstanding videos are displayed in a professional manner and can be played in the highest quality. Luckily, Wix Video will take care of it for you. Simply add it to your page, upload the videos you want to showcase, and pick the display layout that fits your vision. On top of being the best tool to showcase videos online, Wix Video also allows you to promote and sell your videos, offer monthly subscriptions, sell your merch, and much more. About Visitors in general, and potential clients specifically, want to know who the creative mind behind the work they are seeing is. Sharing a bit of yourself with them will make you more approachable, which will improve your chances of being contacted. Exploring about us page examples can help you craft an engaging story about yourself. Contact This page has two main purposes: To tell visitors you'd love for them to contact you and to show all the ways in which they can do so. Your contact page should include, at least, an email address and links to your social media accounts. If you are a professional video creator, or aiming to become one, make sure you add your phone number as well. Last, but not least, we recommend you add a form to your contact page to offer visitors the opportunity to message you without having to leave the page at all. You can review contact us page examples to see effective layouts and elements for encouraging communication. Services If you are looking to attract new clients, you need a service page. Here you'll be able to offer detailed information about the services you offer and their prices, as well as answering any questions visitors might have. Testimonials can be a great addition to this page. Happy customers can act as a seal of approval of your work and encourage people to get in touch. You can even allow people to hire you on the spot thanks to Wix Bookings . Show potential clients your availability and let them schedule appointments and even pay from within your website. Blog This one probably caught you by surprise. After all, you're probably used to let your visual content do all the talking for you. Why should you even bother with writing more than it's absolutely necessary? For one, starting a blog is one of the best ways to draw traffic to your site and strengthen your SEO efforts. On top of that, sharing your knowledge, by starting a photography blog will improve the value of your work and help position yourself as an expert in the field. 05. Show off your social skills Social media platforms have become a key piece of our society, and as such, they'll play a significant role on your video website. Chances are you are already actively sharing your work on several of these networks, so the first step is bringing them together on your site. Your website visitors should be able to access any of your social accounts within seconds, no matter where in your site they are. This ensures that those who like your work will start following you on their preferred networks and keep up with your newest projects. The easiest and best way to do so is adding a social bar that is clearly visible across all pages of your online portfolio. Generally it is recommended to anchor it on the site's footer or on the side, as visitors will most likely choose to head over to external sites after they see some examples of what you can do. Next, add a link to your professional video website on each of your social profiles. In a perfect world, every person who finds you on social media should end up on your site in hopes of reaching out or hiring you. Once your online presence across all sites is connected, it's time to leverage this bond to ensure users across all platforms to see all aspects of your work. With Wix Video, you can bring YouTube and Facebook live streaming to your website. This feature will empower the social capabilities of your professional portfolio, as well as expand the reach of your social activities to a broader audience. 06. Do your SEO One of the most significant benefits of creating a video website is being able to be found online through search queries other than just your name. As a professional content creator, you want your work to be found when people look up for the kind of services you offer. And the best way to appear on relevant searches online is having a solid SEO (Search Engine Optimization) strategy on your website. The hardest part of SEO is that bots cannot simply see your videos and decide they're so amazing that the whole world should see them. In order to be visible on searches and bring more traffic to your portfolio, you'll need to make the effort to think like a bot and put your keyboard skills to test. Luckily for you, Wix SEO  will be waiting for you to get your site ready to put together an SEO strategy that suits your needs. All you need to do is answer a few questions about your business in order to get a personalized plan. Once you do so, you'll get a detailed checklist that'll tell you what to do and how to do it in order to get your site indexed and focus on ranking higher and for the most promising keywords. Afterwards, you'll receive regular updates about your SEO, such as when your site appears in search results and when people click on your site. 07. Look your best on mobile Only a few years ago we saw mobile-friendly as a nice feature to have on a website. Nowadays, we see as an absolute must, even more so since Google announced they were rolling out an algorithm supposed to give an additional rankings boost for mobile-friendly websites. In 2025, a huge percentage of the people who reach your site will do so from their mobile devices, so you need to make sure your work looks as good on small screens as it does on desktop. While video can pose a significant challenge when it comes to mobile performance, this is something you won't really have to worry about. Wix Video is mobile optimized and will show your videos in the highest quality on any device. As for the rest of your website, all you need to do is check out the automatic mobile version of your site on the Wix Editor and optimize the design in only a few minutes by dragging, dropping, or hiding the elements as you please. "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." - Sharon Hafuta, SEO blog editor at Wix Learn more: How to make a mobile friendly website 08. Ask for honest feedback Once your site is ready for your world to see, share it with a few close friends and family members and ask for their opinion. In some cases, their first instinct will be to tell you it's amazing, and perfect, and you're a superstar. But keep in mind that your mom might not be the most objective person out there. Ask them to be critical with the navigation and pay close attention to typos and formatting issues. If you can, sit with them as they browse through your site and try to identify potential pain points visitors might experience. The more people you ask for feedback, the better you'll be able to fine tune your site for the real world. 09. Keep it updated One of the biggest, and most common, mistakes people tend to make after creating their website is forgetting about it. In a way, it's easy to understand the logic behind this behavior. A professional website does not require the constant care and user engagement as do the other numerous platforms where you share your work, and so updating it may fall to the bottom of your to-do list in favor of other, more demanding tasks. If that's your case, you'll be happy to know that Wix Video is here to save the day again. By syncing your site with your YouTube channel, every video you upload to the social platform will automatically appear on your website. In order to make sure your best work keeps its position as the star of your site, you can create a gallery dedicated to your latest projects where visitors can catch up with your most recent YouTube content. As amazing as the syncing feature is, you shouldn't trust your site to do all the work on its own. Every so often, save a slot on your busy schedule to take a look at your video and SEO analytics and check that all elements of your site are working properly. This will allow you to categorize your content by popularity, as well as spot and fix broken links or missing content that can have a negative effect on your visitors' experience. Tips for making a successful video website Here are some key tips for building a successful video website: Make great content:  Captivate viewers with engaging, relevant videos in various formats (short clips, documentaries, tutorials) and upload regularly. Prioritize the user experience:  Make sure your website is easy to navigate, loads quickly and has mobile responsiveness for seamless browsing. Encourage a community:  Foster interaction through comments, social media integration and live Q&As to build a loyal audience. Monetize your website where and when you can:  Explore options like ads, subscriptions, sponsorships or merchandise, and promote strategically. How to make a video website FAQ How to create a video website for free? Wix is a free video website builder that makes it incredibly simple. Wix offers ready-made templates built specifically for video websites. With Wix Video Maker, you can upload, edit and organize all your videos in one spot. What are the main skills you need to start editing videos? To get started with video editing, you'll want to focus on a few core abilities. First, a good sense of storytelling is super important to arrange clips in a sequence that's both engaging and makes sense. You'll also want to get comfortable with editing software so you can confidently bring your visions to life. Add a dash of patience and a keen eye for detail to spot those small changes that make a big difference. With these fundamentals, you're all set to create awesome videos. How to create a simple video-based website? To create a simple video-based website start by collecting your videos in one folder for easy uploading. Choose a platform made for video—Wix is a great pick with ready-made templates so you can get started quickly. Pick a template, add your pages or video sections and organize content by channels or categories like Tutorials, Highlights or by series. Wix lets you sort and customize how videos appear so visitors find what they want. Upload and feature your newest or most popular videos, then sell videos, offer subscriptions or set up rentals.

Turn your ideas into a website you love with Wix →   Video marketing  has fast become a key component of successful marketing strategies , with video streaming projected to account for 91% of global internet traffic in 2025 . These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available. Learn  how to make a website  with a website builder  that supports powerful video integration. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 10 video marketing statistics for 2025 Short-form digital video spending is expected to reach $111 billion in 2025, a year-on-year rise of 12% ( Statista ). The US had 238 million YouTube viewers in July 2024—the second-highest globally ( Statista ). Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type ( Statista ). 60% of U.S. streaming viewers say they’re satisfied with custom ads ( Statista ). 89% of businesses use video marketing in 2025, down 2% from 2024 ( Wyzowl ). 95% of companies consider video marketing important in 2025—a rise of 7% from the previous year ( Wyzowl ). Over a third (37%) of businesses that don’t use video marketing said it’s because they don’t know where to start ( Wyzowl ). As of early 2025, 73% of video marketers have created explainer videos, making this the most common use case. ( Wyzowl ). Nearly four-fifths (78%) of online users prefer to learn about a product through a short-form video ( Wyzowl ). A quarter (25%) of companies allocate 10% or less of their marketing budget to video marketing ( Wyzowl ). Writing about the video marketing industry? Wix can provide expert quotes and help you find additional industry stats. Contact us  today to learn more. Video marketing industry statistics How much do businesses spend on short-form video marketing? The latest video marketing statistics from Statista  found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This represents a rise of around 10% from the previous year ($173.5 billion) and nearly 21% from 2022 ($158.8 billion). A projected 8.4% increase in 2025 is scheduled to take digital video advertising spending past $200 billion for the first time ($207.5 billion) by the end of the year. Total global spending on digital video advertising, 2017-2029 Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion). Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. A projected 7.7% increase in 2026 is set to push spending past $220 billion ($223.5 billion), with this figure reaching $239.1 billion by 2026 (+7%). By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017. How much do businesses spend on video marketing? Global spending on short-form digital video advertising is projected to reach $111 billion in 2025, according to Statista . If correct, then the industry will see its spending increase by nearly 12% from 2024 ($99.43 billion). Total global spending on digital advertising for short-form videos 2017-2029 Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).  After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%). Spending is expected to grow at a slower rate beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, the total expenditure on short-form digital video advertising is projected to reach $157.5 billion, marking a rise of over two-fifths (41.9%) from 2025. If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017. How much do businesses spend per internet user on video marketing? The average global spend on digital video advertisements is projected to be nearly $35 per internet user in 2025—up 2.3% from the previous year ($33.59.) At the same time, the global spend on short-form digital ads is projected to reach $17.46, marking a year-on-year rise of almost 6%. Average spend per internet user on digital video advertisements by type of advert, 2017-2029 The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).  Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.  A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter. By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user—up 23% from 2025 and nearly 50 times more than in 2017. "It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix Video marketing user habits How much video content do people consume online? The number of internet users streaming or downloading video content at least once a month was projected to reach nearly 3.5 billion  in 2023. Additionally, a report from Statista estimated that there would be around 164.6 million live video viewers in the US alone in 2024. As of Q1 2024, online videos had an audience reach of 92.3% , meaning over nine-tenths of the global population can access online video content. Additionally, Wyzowl reported that global average video consumption stood at 17 hours in 2023—down from 19 the pre vious year. Which country watched the most video content online? As of July 2024, the US had the second-highest number of YouTube viewers globally, at 238 million, according to Statista . However, this was half the total of first-placed India, which had 476 million viewers. Total number of YouTube viewers by country (2024) As of July 2024, Brazil had the third-highest number of YouTube viewers, at 147 million—nearly two-fifths (38%) less than the United States. Indonesia was the final country with over 100 million YouTube viewers, with a total of 139 million—nearly two-thirds (65%) more than fifth-placed Mexico.  Rounding off the top 10 were the Philippines and Turkey, who both had 58.1 million YouTube viewers. This was around 8% less than ninth-placed Vietnam and less than a quarter of the total for the United States. What are the most popular types of video content? Music videos were the most popular video content among internet users in Q4 2024, according to Statista . Nearly half (48.2%) of users worldwide reported watching music videos online every week—over 13% higher than any other type of video content. Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was over 7% more than any other content type, making it the final one to be watched by over a third of internet users each week. Video content type Percentage of global internet users who watch this type of content weekly Music videos 48.2% Comedy, meme or viral video 35% Video live stream 27.7% Educational video 26% Tutorial or how-to video 25.8% Sports clip or highlights video 25.7% Product review video 25.3% Sports match or commentary 23.5% Influencer videos or vlogs 23.4% Gaming video 22.2% The percentage of people who watch video content weekly by content type—source: Statista Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were: Tutorial or how-to videos (25.8%) Sports clips or highlight videos (25.7%) Product review videos (25.3%) At the other end of the scale, just over 22% of internet users watched gaming videos weekly—over 1% less than the number who watched influencer videos and vlogs. How many businesses use video marketing? Recent video marketing statistics from Wyzowl  found that nearly nine in 10 (89%) businesses use video marketing in 2025. However, this represents a decline of 2% from 2024 when the number stood at 91%. The percentage of surveyed businesses that use video marketing, 2016-2025 Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time. Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. This number remained unchanged the following year before dropping below 90% in 2025. The latest figures mean that the number of businesses using video marketing grew by 28% between 2016 and 2025. How many businesses consider video marketing important? A study from Wyzowl  found that 19 out of 20 (95%) businesses consider video marketing an important part of their strategy for 2025. This represents a 7% climb from 2024 when the number stood at 88%. The percentage of surveyed businesses that see video marketing as an important part of their strategy, 2016-2025 The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%). A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. Though an 8% fall in 2024 temporarily halted this growth, numbers returned close to peak levels a year later (+7%). The latest figures mean that 17% more businesses consider video marketing important to their strategy going into 2025 than in 2015. Why do some businesses not use video marketing? Over a third (37%) of marketers who don’t use video marketing cited not knowing where to start as their main reason for not using it. This was 9% more common than any other response and the only one given by more than 30% of marketers. The most common reasons among surveyed marketers for not using video marketing, 2025 Over a quarter (26%) felt they lacked the time to implement video marketing, compared to 16% that were unclear on the return on investment (ROI) offered by the medium. Price was the final reason cited by over a tenth of businesses, with 11% claiming that video marketing was too expensive. One in twenty (5%) said they can’t convince key decision-makers in their company to employ video marketing, with the same number saying they don’t feel it’s needed. Despite these figures, the number of marketers employing video in their strategy looks set to rise. Over two-thirds (68%) of marketers who don’t use video said they plan to start using it in 2025. Video content marketing statistics Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month.  Elsewhere, a 2022 report from HubSpot found that two-thirds (65%) of companies add captions to their video for accessibility. The same HubSpot report found that: 63% of marketers believe content related to news events and cultural moments generates the most engagement. 24% believe that funny videos are more likely to go viral. 36% say that capturing a user's attention in the first few seconds is the most important element of video content. The report also revealed that over two-fifths (42%) of companies feel their videos have improved as a result of partnering with an external agency. What are the most popular types of video marketing content among businesses? More than half (54%) of marketers in a 2024 Wyzowl  survey said that live-action videos were the type of video they created most often. This was more than double the number of any other video type—30% more than animated videos. The most common types of videos created by companies surveyed Less than one in five (15%) of marketers said that screen-recorded videos were their most frequent video type. This was less than a third of the number who selected live-action videos and 9% fewer than those who chose animated videos. Do businesses create their video marketing in-house? Recent video marketing statistics found that more than half (55%) of businesses create their digital marketing videos in-house. This was nearly quadruple the number that exclusively uses external vendors to create video content (14%). The percentage of businesses creating their digital marketing videos in-house or externally Over three in 10 (31%) businesses use a combination of in-house videos and external vendors to create video content. This was 24% less than the number who operated entirely in-house but 17% more than those who outsourced all video content. How do businesses create their video marketing content? According to Wyzowl , nearly three-quarters (73%) of businesses use explainer videos in their marketing strategy. This was 4% more than any other video type, making explainer videos the only one used by over 70% of companies. The most common types of digital video created by businesses Over two-thirds (69%) of businesses create social media videos—9% more than any other video type. Testimonial videos were the final type selected by at least three-fifths of businesses, with a total of 60%—7% more than presentation videos (53%). There were four types of videos selected by between 40% and 50% of businesses, they were: Product demo video (48%) Sales video (44%) Teaser video (44%) Video ads (42%) At the other end of the scale, just over a tenth (11%) of businesses said they created employee onboarding videos—6% less than any other answer. App demo videos (17%) were the only other type selected by less than a fifth of companies. Statistics on different types of video marketing B2B video marketing statistics A 2024 report from the Content Marketing Institute  found that over three-quarters (76%) of B2B marketers used video in their content. An article from Here Now  in the same year reported that almost half (45%) of B2B marketers are creating training videos, with 39% incorporating customer testimonials into videos. The popularity of video among B2B marketers was highlighted by Vidico  statistics from 2023, which found that 70% of B2B buy ers engage with video during their purchasing journey.  The same report also revealed: Over half (52%) of B2B marketers cite video as the content type generating the highest ROI. B2B marketers using video report 49% faster revenue growth than those who don’t. Nearly three-quarters (73%) of B2B marketers report that video positively influences their marketing results. 85% of B2B marketers consider video to be an effective tool for online engagement. 65% of B2B companies have gained new customers through LinkedIn video marketing. Video email marketing statistics A 2024 report from Beehiiv  claimed that video email marketing  has a 300% higher ROI on average than standard email marketing campaigns. The report also found that over half (55%) of email marketers using video report higher click-through rates than those who don’t. Additionally, a video thumbnail improved subscriber engagement by nearly 41% when included in an email, while embedding videos into emails was found to boost click-through rates by 65%. Elsewhere, video marketing statistics from Zippia in 2023 found that including the word ‘video’ in an email subject line can boost open rates by 7% to 13%. Live video marketing statistics The number of people who watch live video content in the US was projected to reach 164.6 million in 2024, according to Statista . This represents a 5-year rise of around 30% from 2019 when the number stood at 126.7 million. A 2024 report from Dash  revealed that over half (53%) of businesses have used live video in some form, with 28% of marketers believing it offers the best ROI. The power of video marketing is also backed up by buyer statistics, with half (50%) of TikTok users saying they’ve bought something after watching a TikTok Live. Additionally, nearly a third (31%) of online users believe live commerce helps them make better-informed purchase decisions, with 45% of internet users in China using it to find new products. Video marketing trends and customer statistics A 2023 s tudy from Vidyard  found that just over half (53%) of viewers watch a video right to the end.   Statistics from Insider Intelligence (via Dash ) found that three-quarters (75%) of people watched short-form videos on their mobile phones in 2023. Despite the growing popularity of short-form videos, Witsia’s 2024 report  found that nearly a fifth (16%) of users will stick with a 60-minute video all the way through, suggesting long-form videos can still find a place in an effective video marketing str ategy. What are the preferred types of marketing among online consumers? Video marketing statistics from Wyzowl show that over three-quarters (78%) of online consumers prefer to learn about a product or service via a short video. This was over seven times more than the number that preferred to read a text-based article (9%). The percentage of online users who prefer learning about a product or service by content type Just one in twenty (5%) online users chose ebooks or manuals as their preferred content type. This was 2% more than the number who selected both infographics and webinars, pitches or presentations (3%). Finally, 2% of users selected sales calls as their favored method for product learning—almost forty times less than the number who selected short videos. How many viewers watch a video until the end? A 2023 study from Vidyard  found that two-thirds (66%) of online users will typically watch a video less than one minute long until the end. This number rose to 84% when accounting for people who watch at least half the video. The average percentage of viewers who finish a video by length The average percentage of video finishers tends to decrease as videos get longer. Nearly three-fifths (56%) of users finish a 1-2 minute video, on average, with this number falling to exactly half (50%) for 2-10 minute videos. This number falls to just under two-fifths (39%) for videos that last 10 to 20 minutes, with less than a quarter (22%) watching videos over 20 minutes to the end. There is a similar trajectory for people who watch at least 50% of a video, on average. Just over three-quarters of users will watch at least half of a 1-2 minute video, with this number falling to 41% (-35%) for videos lasting more than 20 minutes. Video marketing ROI statistics A 2024 report from Wordstream found that marketers using video marketing can grow their revenue 49% faster than those who don’t. Additionally, they can increase their conversion rates by an average of 34%. The average conversion rate for websites featuring video content is 4.8%, compared to 2.9% for sites that don’t. With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity. How many businesses report a good ROI from digital marketing? The latest video marketing statistics found over nine in 10 (93%) businesses claim video marketing has given them good ROI in 2025. This represents a 3% rise from 2024 (3%) and is the highest number to date. The percentage of businesses who say video marketing has given them good ROI, 2016-2025 The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year. Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). After a 2% decline in 2024, the number reached record levels in 2025. The latest figure means that 17% more businesses in 2025 feel that video marketing provides good ROI, compared to 2016. Video marketing cost statistics Recent video marketing stats from Wyzowl  found that 42% of marketers spent between $0 and $500 on an average video in 2023. This was more than double the number that typically spent $501 to $1,000 (18%) per video. Video cost The percentage of marketers who spend this amount on an average video $0 to $500 42% $501 to $1,000 18% $1,001 to $5,000 25% $5,001 to $10,000 9% $10,001 to $20,000 3% More than $20,000 4% The average cost of creating a video among marketers, 2023—source: Wyzowl A quarter of marketers spend between $1,001 and $5,000 on an average video, making this the second-most common amount—7% more than those who spent $501-$1,000. This means that 85% of brands typically spend $5,000 or less on a video. Nearly a tenth (9%) of marketers spent between $5,001 and $10,000 on a standard video—triple the number who spent up to $20,000 (3%). Finally, one in 25 marketers (4%) exceeded $20,000 on their average video spend. This was less than a quarter of the number who paid between $501 and $1,000. Video marketing budget statistics The same Wyzowl  report found that a quarter (25%) of businesses allocate between 0% and 10% of their marketing budget to video marketing. This was 8% more than any other figure, with 17% allocating 11% to 20% of their budget. The percentage of marketing budget allocated to video marketing by businesses Just over a tenth (11%) of businesses dedicate between 21% and 30% of their marketing budget to video marketing—the third-highest total. This means that more than half (53%) of businesses spend 30% or less of their marketing budget on videos. Around a tenth (9%) allocated 31% to 40% of their budget to video marketing, compared to just 4% who used 41% to 50%.   Overall, 16% of businesses allocated more than half their marketing budget to video marketing, with 2% spending nearly their entire budget (91%-100%). How does video marketing affect sales? As of early 2025, over four-fifths (84%) of businesses say that their video marketing efforts have directly increased sales. However, this represents a 3% fall from the previous year when the total stood at 87%. The percentage of businesses who claim video marketing directly increased sales, 2016-2025 The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%). The total returned to 81% in 2022, before hitting a peak of 87% in the next two years.  The latest figures mean that 20% more businesses in 2025 believe that video marketing has directly increased sales, compared to 2016. Can video marketing help increase a website's organic traffic? As of early 2025, over four-fifths (82%) of businesses say that video marketing has previously helped them increase website traffic—down 4% from the previous year and 9% from 2023. This represents the lowest number since 2018 when the number stood at 78%. The percentage of businesses who believe video marketing helps increase website traffic, 2015-2025 The latest numbers are 27% higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year. A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The latest figure for 2025 marks the second consecutive fall in the number of businesses reporting traffic increases from video marketing. Video marketing platform statistics What are the most popular platforms for video marketing? Analysis of video marketing statistics from Statista found that nine in 10 video marketers used YouTube in 2023—4% more than any other platform. Following YouTube was Facebook which was used by 86% of marketers—7% more than fellow Meta platform Instagram (79%). The most used platforms by video marketers worldwide, 2023 LinkedIn was the final platform to be used by more than three-quarters of marketers, with a total of 76%. This was 3% less than Instagram but 6% more than those who host or attend webinars (70%). Webinars were followed by TikTok and X which were each used by 69% of video marketers. At the other end of the scale, less than three-fifths (57%) of video marketers used Snapchat. This was 33% fewer than YouTube and 29% less than Facebook. What are the most popular platforms for B2B video marketing? YouTube is by far the most popular online platform for B2B video marketing, with Wyzowl  finding that 90% of B2B brands use this platform. This was 20% more than any other platform, making YouTube the only one used by over three-quarters of B2B businesses. The percentage of B2B businesses who use various social media platforms for video marketing, 2025 LinkedIn was the next most popular platform, with seven in 10 (70%) using the business social networking site for video marketing. This was 4% more than both Facebook and Instagram, which were both used by two-thirds of businesses (66%). Webinars were the final outlet used by more than half of brands, with 51% employing video marketing via this medium. Though this was 15% less than Instagram and Facebook, it was 24% more than the number who use X for video marketing (27%). Less than a tenth (8%) of B2B brands use Snapchat for video marketing—over 11 times lower than the number who use YouTube. YouTube marketing statistics As of January 2025, YouTube generated over 2.7 billion monthly views, according to Global Media Insight . This includes 122 million users who access that platform daily through its website and mobile apps. The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices. YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet. Elsewhere, a 2024 report from Dash  found that 56% of people considered YouTube to be their favorite video platform, with 70% having purchased something after seeing a brand on the site. Additionally, over four-fifths (84%) of marketers selected YouTube as their preferred way to share videos. Learn more: How to start a YouTube channel How to advertise on YouTube YouTube marketing How to make a video website How much does YouTube generate in advertising revenue? Total YouTube advertising revenue for Q3 2024 stood at $8.92 billion, according to Statista . This was a rise of around 3% from the previous quarter and the highest quarterly revenue recorded since Q4 2023 ($9.2 billion). Total global advertising revenue for YouTube, Q1 2020 to Q3 2024 YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter. Total revenue surpassed $8 billion for the first time in Q4 2021, with this figure remaining the record sum until Q4 2023 when it reached $9.2 billion. The opening three-quarters of 2024 was the first time that YouTube advertising revenue exceeded $8 billion for three consecutive quarters.  Learn more:  How to make money on YouTube How to upload a video to YouTube Instagram video marketing statistics As of 2025, Instagram has around two billion active monthly active users, according to Demand Sage . A 2023 report from Dash found that half (50%) of the platform’s users visited a site to buy a product after watching an advert on Instagram Stories, with 44% using it to shop every week. The prevalence of video content on Instagram can be seen by the number of users for Instagram Reels—the site’s short-form videos section. Send Short  reported that approximately 2.5 million people use Instagram Reels every hour in 2025, with half of these people (1.25 million) active advert viewers. Additionally, a 2024 article from Here Now  reported that Reels generate 67% more engagement than standard posts, with videos accounting for 85% of overall Instagram traffic. Other notable statistics in the article included: Nearly half (48%) of users take action after watching a product-related video. Stories with video content generate a quarter (25%) more completions than photo-only stories. Video-based adverts have a 47% higher purchase rate than static product posts. Half (50%) of Instagram users discover new brands and products via reels. 85% want to see more brands use Reels for entertainment. Learn more: Instagram marketing How to make money on Instagram TikTok marketing statistics Recent TikTok marketing statistics from Demand Sage  projected that the social media platform would reach 2.14 billion users in 2025. If correct, then TikTok will see its subscribers increase by 4.2% from 2024. Research directly from TikTok  found that nearly two-thirds (63%) of videos with the highest  click-through rates highlighted their brand's key message in the first three seconds. A 2022 report from Statista  found that 71.2% of TikTok shop users have bought something after seeing it in their feed, with nearly three-fifths (58.2%) using the platform for shopping inspiration. The same outlet found that 55% of TikTok users  had made an impulse purchase on the platform—9% more than the number for Fac ebook (46%) and 10% more than Instagram (45%). "People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix What is the average engagement rate for videos on TikTok? A Sprout Social  report found that TikTok influencers with between 5,000 and 10,000 followers had the highest average engagement rate in the first half of 2023, at just over 76% . This is more than double the total of the next highest group and the only one with an engagement rate above 50%. The average TikTok engagement rate for influencers by number of followers, 2023 The average engagement rate for influencers consistently drops as followers increase. Those with 10,000 to 50,000 followers typically see engagement rates of just under 38%, with this number falling nearly 10% for those with between 50,000 and 100,000 followers (27.87%). Influencers with over a million followers had the lowest engagement rates, at 12.69% – over six times less than those with 5,000 to 10,000 followers.  Learn more: How to make money on TikTok Best time to post on TikTok TikTok marketing Connected TV advertising statistics A rep ort from Statista  found that nearly nine in 10 (88%) American households owned at least one internet-connected TV device in 2023 (e.g. Smart TV, Amazon Fire TV Stick, online game consoles).  Projections from Emarketer  anticipate that there will be 77.2 million non-pay TV households in the US by the end of 2025, compared to just 56.8 million with pay TVs. This is a difference of over 30%, suggesting that more and more people are consuming television via connected TV. Madhive  reported that nearly half (46%) of marketers believed connected TV offered advanced audience targeting opportunities in 2023. Additionally, 45% felt that the platform improved advertising effi ciency, with 43% believing it’s proven to drive higher ad conversions. How much revenue is made from connected TV advertising? Global revenue for connected TV advertising is projected to exceed £30 billion ($32.2 billion) in 2025, according to Electroiq . This would represent growth of nearly 9% from 2024 and mark a two-year rise of over 24%. Total global revenue for connected TV advertising, 2020-2028 Advertising revenue has soared since 2020 when it stood at just $12.9 billion. A near 50% climb in 2021 took the total to $18.2 billion, before surpassing $22 billion a year later (+26%). Revenue growth is expected to continue in the second half of the decade, reaching $36 billion in 2026 before exceeding $42 billion two years later. If these projections prove correct, then industry revenue will grow by roughly a third (+32%) between 2025 and 2028. FAST TV Advertising Statistics A 2023 study by Vevo  and Publicis Media found that less than a tenth (7%) of free ad-supported streaming TV (FAST) users skip advertisements. Additionally, three-quarters (75%) claimed they watched a healthy mix of content with and without adverts. This suggests that advertising on FAST TV outlets like Peacock, Plex and Pluto TV presents a strong opportunity for businesses to reach viewers. How many FAST TV users are there? The number of FAST TV users in the US is projected to reach 78 million by the end of 2025. This is based on Statista data reported by MNTN Research . If correct, it will represent a year-on-year increase of nearly 4% and an 11% jump from 2023. The number of FAST TV users in the US, 2017-2027 The number of FAST TV users has climbed rapidly since 2017, when the total stood at less than 47 million. A five-year rise of around 36% took this figure to 63.2 million in 2022, before surpassing 70 million a year later (+11.2%). The growth of FAST TV is expected to slow after 2025, with a rise of less than 2% in 2026 followed by a 0.8% increase in 2027. If projections prove correct, then the number of FAST TV users will be around 71% higher in 2027 than in 2017. How much advertising revenue does FAST TV generate? Total advertising revenue for FAST TV is projected to reach $10.39 billion in 2025, according to video marketing statistics from Electroiq . If correct, this would represent a 20% increase from the previous year and a rise of nearly three-quarters (73%) from 2022. The total advertising revenue for FAST TV, 2022-2028—figures from 2024 onward are projections The growth of FAST TV ad revenue is expected to grow beyond 2025, rising to nearly $12.5 billion in 2026 (+20%). A similar level of growth is expected in the following two years, taking advertising revenue to $18 million by 2028. If projections prove correct, then FAST TV advertising revenue will triple between 2022 and 2028. AI in video marketing statistics A 2024 report from Idomoo  found that over three-quarters of millennials (78%) and Gen Z (76%) were interested in receiving AI videos from brands in 2023. However, these numbers decreased for older generations, falling to just under two-thirds for Generation X (63%) and less than half for baby boomers (42%). The percentage of people interested in receiving AI videos from brands by generation, 2023 Only 27% of people from the silent generation (born from 1928-1946) said they’d be interested in receiving AI video content from brands—over three times less than the number of Millennials and Gen Z. What are people's main concerns regarding AI video marketing? Idomoo’s 20 24 State of Video Technology study  revealed that nearly six out of 10 (59%) consumers had some concerns about AI video in 2023.  Of these, 58% cited a lack of trust as one of their main worries, making this the most common reason given. The risk of inaccurate content was the only other factor cited by over half of respondents, with a total of 51%. Concern Percentage of people interested in receiving AI videos from brands Lack of trust or concerns relating to AI 58% Risk of inaccurate content 51% A robotic-sounding narrator 33% It creeps me out 31% Lack of personalization 29% Risk of irrelevant content 26% Low-quality visuals 20% The most common concerns about AI video among surveyed respondents, 2023—source: Idomoo At the other end of the scale, just a fifth of respondents referenced low-quality visuals as a concern about AI videos. This was 6% less than the total who feared receiving irrelevant content and 11% lower than the number who found AI creepy.  How has AI affected video marketing? The latest video marketing statistics show an almost even split in the number of marketers using AI to create marketing videos. Wyzowl  found that just over half (51%) have used AI to create videos in 2025, compared to 49% who haven’t. The percentage of marketers who use AI to create marketing videos, 2025 Despite the high number of marketers using AI for videos, this represents a significant fall from 2024 when three-quarters (75%) used the technology for this reason. "Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix Try Wix's AI website builder for free today and easily create and customize a professional website. Video marketing statistics FAQ What is video marketing? Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels. How to create a video marketing strategy? Creating a successful video marketing strategy involves a combination of creativity and audience knowledge.  The first step is to define clear goals that align with your core business strategy and match the needs of your target audience . Whether you aim to drive sales, build brand awareness, boost website traffic or increase audience engagement, maintaining sight of your core objective will help you produce content that strikes the right tone. Next, consider the type of content and platforms that are best for reaching your target audience. Whereas a young audience for a lifestyle brand may respond better to an eye-catching, short-form social media video, an older audience for a B2B service may prefer to engage via a detailed tutorial video or webinar. Whatever your content, make sure to include strong calls-to-action (CTAs) that encourage users to follow up on their interests. Lastly, ensure the length, tone and optimization of your videos match the requirements of the relevant platform. For example, while an informal, frivolous style may work perfectly on TikTok or Instagram Reels , y ou’ll likely need something more structured and detailed for a YouTube tutorial. Why is video marketing so effective? Video marketing is so powerful because it allows you to promote your brand directly to the people most likely to be interested in your products or services.  Additionally, the use of entertaining video content is more likely to capture an audience's attention than standard image-based or written content. This is backed up by a 2025 survey from Wyzowl  which found that 78% of online consumers preferred to learn about a product via a short video, compared to 9% who chose text-based content. Video marketing requires minimal effort from the viewer and can grab their attention quickly. Therefore, utilizing this method to its full potential can help your brand thrive online.  How long should a marketing video be? The ideal length for a marketing video can vary hugely depending on several factors, including: The type of product/service The platform/channel Target audience Video objective (e.g. drive sales, engage followers, raise awareness) Vidyard  states that a typical marketing video should be two minutes or less, with this number falling below 60 seconds for a sales outreach video. However, there will likely be occasions when a much longer or shorter video is appropriate to strike the right tone.  Ultimately, the length of a marketing video should be decided on a case-by-case basis. By considering the goal of your video and the preferences of your target audience, you’ll be well-placed to judge how long a video needs to be. What is the most popular video marketing platform? YouTube is the most popular channel for video marketing, with nine in 10 (90%) marketers using the platform for this purpose in 2025, based on a Wyzowl survey. In terms of content type, music videos were the type of content with the highest global reach in Q1 2024, according to Statista . Nearly half (48.2%) of internet users consumed music videos at least once a month, compared to 35% who watched comedy, memes and viral content. Check out the Wix App Market  for a range of professional solutions to enhance your Wix website, including designated video apps to maximize your digital output. How effective is TikTok for video marketing? TikTok has quickly become a major player in the world of video marketing. While used by people across all age groups, this platform is particularly popular among younger generations, making it a hugely effective outlet for marketing to Millennials and Gen Z. The immediate, short-form content associated with TikTok provides brands with a quick and potentially low-cost opportunity to grab the attention of customers and raise their profile online. The effectiveness of TikTok for video marketing is backed up by data, with Statista  reporting that 71.2% of users bought something after seeing it on their TikTok feed or stories. What percentage of businesses use video marketing? A Wyzowl  study found that 89% of businesses used video marketing in 2025—down from 91% (-2%) in 2024.