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What are the best landing page builders on the market? The best landing page builders make it simple to create a professional high-converting page without needing any coding. We’ve put together a list of top builders to help you launch your landing page quickly and start reaching your audience more effectively. Eager to get started? Learn more about Wix’s landing page builder . TL;DR: best landing page builders Landing pages are a key part of any online marketing strategy . In this guide, we’ve reviewed the best landing page builders, each one offering a unique set of tools to help you build fast, convert better and stay on brand. From drag-and-drop editors and AI content features to built-in analytics and A/B testing, these platforms give marketers and business owners the flexibility and performance they need to run high-impact campaigns. Builder Key features Pricing Wix Flexible drag-and-drop builder with complete design freedom, eCommerce, bookings and payments. Includes AI text, image and email tools, built-in marketing automation, analytics, reliable hosting, 24/7 support and hundreds of integrations in the App Market. Free plan available; from $17/month for premium plans. Instapage 500+ templates, drag-and-drop editor, AdMap for ad alignment, A/B testing, AI content and team collaboration. From $79/month billed annually; custom plans available. Unbounce Drag-and-drop and AI Smart Builder, Smart Traffic optimization, 100+ templates plus popups and sticky bars. From $74/month billed annually. Mailchimp CRM-driven landing pages linked to email, SMS, ads and social tools; campaigns manageable in one place. Free plan available; from $13/month for paid plans. ClickFunnels Sales funnel builder with drag-and-drop pages, A/B testing, smart checkout, countdown funnels and upsells. From $81/month billed annually. Kit (formerly ConvertKit) Simple landing page builder for creators with email marketing, segmentation and growth networks. Free up to 10k subscribers; from $25/month billed annually. Swipe Pages Mobile-optimized AMP pages loading in under 2s with Stripe checkout, dynamic personalization and A/B testing. From $29/month billed annually. Landingi 400+ templates, reusable Smart Sections, AI EventTracker, A/B testing and lead management tools. Free plan available; from $24/month billed annually. Editor's note: Pricing information up to date as of August 26th, 2025. 8 of the best landing page builders to check out Wix Instapage Unbounce Mailchimp ClickFunnels Kit (formerly ConvertKit) Swipe Pages Landingi 01. Wix Wix’s landing page builder promises the same advantages as its website builder : conversion-optimized landing page templates , design flexibility and other built-in tools for eCommerce, bookings and more. These landing page examples are a good roundup of what you can build with Wix. Using Wix’s drag-and-drop designer, you can create a landing page that includes a custom contact form. Or, add a button that connects to your online store’s checkout page. Build dynamic pages that automatically sync to your pricing data, catalog data and more. And if you already have a Wix site, you can easily apply the same brand styles and themes as your main site to your landing page. You’ve also got AI tools for help writing copy and enhancing your images. On the backend, Wix gives you one workspace to manage all of your campaigns, tools and apps. With built-in email tools and automation (including AI email generation tools), you can launch email campaigns from your Wix dashboard and re-engage people who sign up or make a purchase through your landing page. Moreover, you can connect your favorite apps from Wix’s expansive App Market . Integrate your favorite payment solutions, marketing apps and/or analytics tools to effectively retarget visitors, run A/B tests and more. Wix offers a plan that’s free forever and gives you access to its full website builder. Alternatively, you can opt for a paid monthly and annual subscription that includes advanced capabilities, such as eCommerce and AI email features. You can also read Wix reviews  direct from users who've built a website or started a business. Key Wix features : Intuitive drag and drop builder Total design freedom, whether or not you have coding experience Powerful eCommerce capabilities with built-in end-to-end merchant solutions Secure payment solutions AI tools for writing text, designing emails and more Marketing, email and analytics tools for managing campaigns and understanding the effectiveness of your landing page in one place Industry-leading performance and reliability 24/7 support Pricing: Free. Premium plans starting from $17 per month also available. 02. Instapage With its roots in landing page creation, Instapage flaunts a large library of landing page templates. Choose from more than 500 templates built for a range of needs—including product launches, app downloads, travel bookings and more. Instapage’s drag-and-drop builder makes it easy to build landing pages on the fly. The platform is also particularly good for engineering 1:1 post-click experiences, with its AdMap technology that lets you visualize and connect ads to relevant landing pages. With its A/B testing and AI-powered personalization tools, you can additionally create as many unique audience experiences for each landing page you create. Instapage’s mature platform is great for teams looking to pump out landing pages at scale. That said, it is on the pricier side, costing a minimum of $199 per month with an annual plan. Instapage additionally offers a custom package, which includes access to features like AdMap, AI writeups and custom integrations. Key features of Instapage: 500+ mobile-responsive landing page templates Built-in A/B testing tools Proprietary AdMap technology for managing your ad campaigns with ease Visual on-page collaboration for teams AI content generation for writing headlines, page text and CTA buttons Pricing: Subscription starting from $79 billed annually. Custom plan and pricing also available. 03. Unbounce Today, Unbounce offers two types of landing page builders: its classic drag-and-drop builder, and a “Smart Builder” powered by AI. The former offers greater customization, while the latter enables you to work quickly. The Smart Builder recommends page improvements and generates on-page copy, plus integrates with other Unbounce apps to support a variety of campaign needs. Its Smart Traffic feature further aims to address issues with traditional A/B testing, offering an alternative that automatically displays the best landing page variation to each visitor. As it regards conversion optimization, Unbounce provides tools for building popups and sticky bars that grab attention. Test a variety of promotions and offers. Set custom triggers or advanced targeting to ensure that the right people see the right messaging. Unbounce’s pricing plans clock in at $99 per month for the basic plan (which includes one domain and 500 conversions) all the way to their “Concierge” plan that starts at $625 per month for the whole kit and kaboodle. Key features of Unbounce: The choice between a drag-and-drop Classic Builder and an AI-powered Smart Builder 100+ landing page templates Proprietary Smart Traffic feature for matching the right landing page to the right visitor Trigger-based popups and sticky bars Pricing: Plans starting at $74 per month billed annually. Discover the best AI landing page builders on the market. 04. Mailchimp Best known for its email marketing capabilities, Mailchimp may come as a welcome surprise in the world of landing page builders. Now owned by Intuit, Mailchimp flaunts a large repertoire of offerings—ranging from emailing marketing to SMS marketing, social media to websites. In fact, Mailchimp integrates directly with Wix to power multi-channel marketing campaigns. With the Wix-Mailchimp integration, you can connect your Wix website data with Mailchimp’s CRM to send abandoned cart emails, personalize your product recommendations and more. Within Mailchimp, you also have the option to create beautiful landing pages in minutes. Every Mailchimp landing page starts with selecting an audience from your Mailchimp CRM. From there, you can create a desktop or mobile landing page that caters to your audience’s interests. When you use Mailchimp’s landing page builder, you have the added advantage of managing your follow-up emails, SMS messages and ads under one roof. Understand what happens after a visitor clicks on your landing page, and view reports that show the effectiveness of your webpage. Creating a landing page on Mailchimp is free. However, you may want to entertain a paid subscription (which starts at $13 per month) for a variety of reasons, e.g., you have a larger team, want to access Mailchimp’s other beloved features or send more emails. Key features of Mailchimp: Marketing automation and tools spanning email, SMS, social media and ads Ability to create a landing page from Mailchimp’s mobile app Integration with your Wix website data Pricing: Free. Paid plans also available starting at $13 per month. 05. ClickFunnels As its name suggests, ClickFunnels aims to support all stages of the sales funnel. Its large suite of features involves landing pages, email sequences, A/B testing, product listings and more. ClickFunnels offers drag-and-drop tools for landing pages and allows you to test multiple variations with different audiences. Perhaps its greatest asset: ClickFunnels has a variety of unique solutions to drive conversions. For example, with Smart Checkout, you can implement one-click checkout, one-time offers and custom shipping profiles (among other things) to personalize the checkout experience and increase revenue. Or, with Countdown Funnels, you can create a sense of urgency by letting customers know how much time they have left before an offer expires. All in all, ClickFunnels has the trappings of a fully integrated landing page builder and marketing platform, but its price tag might be a little steep for some users. Subscriptions start at $147 per month, though each plan comes with unlimited courses, workflows, pages, products and email sequences. Key features of ClickFunnels: Smart Checkout for customizing the checkout experience and driving more revenue Countdown Funnels to create a sense of urgency Store Funnels to enable instant purchases Dynamic Collections for automatically sorting products and identifying upsell and cross-sell opportunities Pricing: Plans starting at $81 per month billed annually. 06. Kit (formerly ConvertKit) Kit (formerly known as ConvertKit) has its roots in email marketing, but its landing page builder is free, easy to use and offers a decent depth of choice and design. It integrates with a variety of third-party apps, such as Google Analytics and Segment, and its tagging system makes it easy to segment your leads. Kit caters to a specific audience of authors, bloggers, musicians, podcasters and course creators—dubbing itself as the “creator marketing platform.” Its curated features aim to grow your following for a newsletter or other email campaign. It even offers a creator network, where you can connect with fellow creators and get in front of new subscribers. For business owners or entrepreneurs, Kit may be limited in a few areas: namely, eCommerce capabilities, A/B testing and personalization options. But if you’re looking for a straightforward solution for building up your email list, Kit may be worth a try. Price-wise, Kit is on par with some of the palatable landing page builders. Kit uses a sliding-scale pricing system; you pay as you grow. Key features of Kit: Free, intuitive landing page builder for building up your subscriber list for a newsletter or other email campaign A creator network, where you can reach new subscribers and be recommended by other creators A sponsor network, through which you can get connected with brand deals and sponsorships Mature email marketing tools and automation Pricing: Free for up to 10,000 subscribers. Plans starting at $25 per month billed annually. 07. Swipe Pages With landing pages becoming more and more customizable, ultra-specific and integral to a growing business’s marketing, it’s no wonder that some builders are becoming more specific. This is the case for Swipe Pages. Swipe Pages has turned its attention to the mobile “swipe up” that we’ve all come to know. Its platform is uniquely designed to create app-like, AMP (accelerated mobile pages) landing pages that promise to load in less than two seconds. Among its standout features: Swipe Page’s integration with Stripe allows you to sell products with one-click checkout. You’ve also got the option to add dynamic text to your pages to personalize messaging, plus the essential A/B testing and analytics to make informed decisions. Moreover, the company’s investment in AI means that you can create a fully functional landing page in minutes. Swipe Pages is competitive in its pricing, with a low-tier package starting at $29 per month (billed annually) and the highest tier for bigger agencies clocking in at $149 per month. Key features of Swipe Pages: Fast, mobile-optimized AMP landing pages AI tools for designing your layout and writing copy Responsive breakpoints, multistep forms, countdown timer and other unique design options Pricing: Plans starting at $29 per month billed annually. 08. Landingi Landingi offers a versatile, yet cost-effective creator. It has more than 400 templates to kickstart your design, all with the sleek and modern drag-and-drop that has become the industry standard. Landingi’s Smart Section feature allows you to create widgets that can be used across multiple landing pages. That way, if you need to update something—say, a CTA button—you can automatically apply it to all of your pages. During setup, you can create and conduct A/B tests directly from within the platform. Pair this with Landingi's AI-powered EventTracker to track micro-actions on your page; track user interactions like clicks, form submissions, scroll depth and more to understand what’s working and what’s not on your page. Like many other builders on this list, Landingi offers essential lead management tools. Set up autoresponders and notifications, in addition to segmented lead lists. Landingi keeps its barrier of entry low, with a free plan that includes one landing page, 500 visits a month, a custom domain and 30-day data tracking. If you have a larger team or bigger plans for your landing pages, you can opt for monthly plans ranging from $29 per month, all the way up to $1,000 per month. Key features of Landingi: 400+ templates for landing pages, popups and more AI-powered EventTracking for evaluating micro-conversions on your page Smart Sections that let you create sections that can be applied to multiple landing pages Pricing: Free plan available. Annual plans starting at $24 per month. Learn more: How much does a website cost Editor's note: Pricing information up to date as of August 26th, 2025. What should you look for in a landing page builder? When you’re on the hunt for the perfect landing page builder, there are several factors you’ll want to take into consideration. While your list of must-haves may vary depending on your business or campaign needs, you’ll generally want to check that your builder has: A user-friendly interface - Choose a landing page builder with an intuitive and user-friendly interface—one that doesn’t require advanced technical skills to create a compelling landing page. Conversion-optimized templates - Keep an eye out for high-quality, flexible landing page templates that are designed with conversions in mind. These templates often follow landing page best practices for layout and content placement, helping to guide your visitors toward taking a desired action. Customization options - Look for a builder that offers enough customization to support your various marketing and advertising campaigns. Your landing page should align with your brand, giving you the ability to tweak colors, fonts and layout at a minimum. Plus, it should offer flexible CTAs, whether you want visitors to call, shop or sign up. Integration capabilities - A good landing page builder should seamlessly integrate with your go-to tools and platforms, whether that be email marketing software, CRM systems or analytics tools. This ensures a smooth workflow and visibility into your campaign’s performance. Don’t forget the ability to set up custom domains for a polished and professional look. Fast loading times - Slow-loading pages can lead to high bounce rates. Select a landing page builder that understands the importance of loading times and can deliver positive experiences to all of your customers. Analytics and tracking - Access to analytics is essential for understanding how well your landing page is performing. Look for a builder that provides robust analytics and tracking features, allowing you to measure conversion rates, traffic sources, and other key metrics. Security features - Ensure that the landing page builder prioritizes security. This is particularly important if you're collecting sensitive information through your landing page, such as credit card information. Look for features like SSL support to encrypt data transmission. Scalability for growth - Consider your budget and the scalability of your landing page builder. Choose a solution that aligns with your current needs but can also grow with your business (read: has the tools, infrastructure and support that you need) without causing a significant increase in costs. Feature Why it matters User-friendly interface Intuitive tools let you build effective landing pages quickly — no advanced technical skills needed. Conversion-optimized templates Ready-made designs follow best practices to guide visitors toward taking action, boosting results. Customization options Allows you to tailor colors, fonts, layouts and CTAs to match your brand and campaign goals. Integration capabilities Connects seamlessly with email, CRM, analytics and marketing platforms for smooth workflow and tracking. Fast loading times Ensures visitors don’t bounce due to slow pages, improving user experience and conversion rates. Take Wix’s landing page creator for a spin. Sign up for Wix today. Should you use a landing page builder or a website builder? Choosing between a landing page builder and a website builder comes down to your goals. A landing page builder is perfect when you want to create a single focused page designed to drive specific actions like collecting leads, promoting a product or showcasing an event. It’s all about simplicity and impact, giving you the tools to build a high-performing page quickly without any distractions. A website builder helps you create a more comprehensive online presence, offering multiple pages, navigation and features for showcasing everything about your brand, business or passion project. If you need a quick streamlined solution for a particular campaign, a landing page builder is the way to go. But if you're looking to build a full-scale website to tell your story and grow your online presence, a website builder is your best bet. With Wix, you don’t have to choose one over the other. Whether you want a landing page or a full-featured, multi-page website, our tools make it easy to bring your vision to life, no matter your experience level. Learn more: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites What is an AI landing page builder? An AI landing page builder helps you design, optimize and launch landing pages with ease. It takes care of the hard work—like analyzing data and suggesting designs—so you can focus on your ideas and goals. Here’s how an AI landing page builder can help you: Save time and energy : AI handles tasks like generating headlines and organizing layouts so you can create pages quickly and effortlessly. Optimize your design : Get smart suggestions for layout and structure to ensure every element—from text to visuals—is designed to grab attention and drive action. Gain real-time insights : Use AI analytics to see what’s working and make changes instantly. Easy for all skill levels : Whether you’re new to design or a pro, AI web design tools make it simple to create professional pages. Personalize for your audience : Tailor content for different visitors to keep your messaging fresh and relevant. Check out Wix’s AI website builder  and get your landing page up in record time.  Best landing page builders FAQ How much should a landing page design cost? The cost for a landing page design will vary depending on whether you hire a designer or use a website builder (among other considerations, such as the complexity of your design and the type of landing page you want to create). Your landing page may be entirely free to build. For example, if you use Wix’s landing page builder, you can launch a landing page without spending a penny. However, a much more intricate design—or a page that requires add-ons like online checkout, popups, etc.—will command a higher price. How much does it cost to hire someone to build a landing page? The cost of hiring someone to build a landing page can vary widely based on several factors, including the complexity of your page, the skills and experience of the developer and your location. In general, freelancers may charge anywhere from $50 to $150 (if not more) per hour, or they may offer a fixed project rate. A web development agency will likely cost more and may charge anywhere from a few hundred to several thousand dollars for a landing page, depending on the complexity. Alternatively, landing page or website builders generally offer much more predictable pricing. These can range anywhere from free to a few hundred dollars per month. Is Wix a good landing page builder? Yes. Wix offers a number of features and capabilities to help you throughout the entire process: Conversion-optimized landing page templates Drag-and-drop editor and customization options AI features for text creation, email creation and more Built-in payment and eCommerce solutions Email marketing tools and automation Analytics tools and reports Integration with hundreds of third-party apps 24/7 customer support Top-of-the-line security, reliability and performance What’s the best free landing page builder? Wix offers the best bang for your buck. With a free account, you can access tools for building a landing page in addition to core marketing tools (including email campaigns), hundreds of third-party apps and support whenever you need it. You can even launch an entire website with Wix’s free forever plan. Editor’s note: all prices are current as of August 26th, 2025.

Ready to share your ideas with the world? Start your blog → Blogs have been a ubiquitous part of the digital era since the 1990s, and the best blogging platforms have lowered the barrier to entry for online publishing. The first iterations of blogs were akin to static journals coded in HTML. When blog makers first came onto the scene, learning how to make a website has became so accessible that anybody and their mother could create one that served as a personal diary . The savviest bloggers figured out how to make money blogging and became influencers. Around the same time, businesses started using blogs to attract potential customers. As blogging continues to evolve, so do the best blog platforms. Because there are hundreds of platforms for you to weed through, we've created the below list to make it easier for you to choose the best one. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: Best blogging platforms Whether you're starting a blog to share ideas, grow a business or build an audience, choosing the right platform is key. This post explores the top blogging platforms, each offering different strengths when it comes to customization, content management, monetization and growth. We break down what sets each option apart, who it’s best suited for and what to consider as you build a blog that works hard for your goals. You’ll also find tips on how to choose a platform that supports your writing style, design preferences and long-term plans. Criteria we considered Why it matters Ease of use Lets you publish content consistently without a steep learning curve Customization and design Helps you create a blog that reflects your voice and brand, like these blog examples do Monetization options Supports ad revenue, subscriptions or product sales SEO and content tools Makes it easier for readers to discover your blog Scalability and integrations Prepares your blog for growth and new functionality 9 best blogging platforms of 2026 Choosing a blogging platform without understanding your needs is like grocery shopping without a list while hungry: you’ll make poor decisions and forget some crucial things. Consider your goals, values, skill level and budget before diving into this list of the eight best blog platforms for beginners and advanced bloggers on the market today. Wix: best blogging platform for small businesses Medium: blogging platform best for easy content distribution Tumblr: blogging platform best for microblogging LinkedIn: blogging platform best for professional networking Ghost: blogging platform best for influencers Drupal: blogging platform best for enterprises Blogger: blogging platform best for beginners WordPress.org: blogging platform best for full-time bloggers Jekyll: blogging platform best for developers 01. Wix: best blogging platform for small businesses Wix is the best blogging platform for businesses that have their sights set on growth. Perhaps you’re initially blogging for business as a means for reinforcing your brand identity but now want to use it to increase traffic and conversions. Or perhaps you want to monetize a blog by selling subscriptions or dropshipping. In any case, Wix is equipped with tools that can help you expand when you’re ready. Wix's artificial design intelligence takes the guesswork out of how to start a blog . It’ll build a website from scratch for you in a matter of minutes with its AI website builder . Alternatively, you can choose from dozens of free blog templates and add your creative flair in the Wix Editor. From there, your opportunities are almost limitless. Use Wix's built-in AI tools to get topic ideas—or outline and write a blog from scratch. Get help adjusting the tone and voice of your writing, or use AI to create compelling graphics. Wix's SEO assistant further helps you optimize your articles, while the AI meta tag creator can write your meta titles and descriptions for you. If you’re already an SEO wiz, you can manually update on-page SEO settings, apply custom SEO settings across multiple pages at once and use the Semrush integration to conduct keyword research. When readers subscribe to your blog or become members, they’ll receive an email every time you publish a post to keep them coming back for more. You can segment your subscribers to send them targeted emails or to serve them ads directly through Wix. Plus, thanks to Wix’s robust reporting capabilities, you’ll be able to understand who your blog is reaching, what type of content they’re most interested in and more. Get started with Wix's blog maker today. Key Wix features and benefits: Easy to get started AI tools (content generator, image generator, etc.) Customizability Creatives for hire Built-in SEO tools Roles and permissions Subscription forms and subscriber management Monetization options Built-in reports Pricing: You can start a blog for free, but you’ll need a Premium plan to access all Wix’s valuable features. Check our Pricing Plans page to get the most up-to-date information. Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  02. Medium: blogging platform best for easy content distribution Thanks to its built-in audience of 100 million readers, Medium is a great blog platform for distribution. With discovery features and social sharing tools, you won’t have to do much to spread the word about your blog posts. And because it hosts well-known thought leaders like Barack Obama , Medium lends newer writers (see how to start a writers blog ) the exposure and credibility that normally takes years to establish. Medium's revenue structure centers on memberships rather than ad revenue, enhancing the reading experience by providing a focused and immersive platform. This approach not only benefits readers but also empowers writers to earn income through the Medium Partner Program, in which you can contribute stories to the subscription-based content bank. Compensation is directly tied to the level of engagement your stories garner, ensuring that your efforts in producing high-quality content are duly recognized and rewarded. In contrast to other platforms that offer substantial visual customization options, Medium's design flexibility is somewhat limited. While this constraint isn’t an issue for writers who don’t have a visual brand identity, it can hinder the branding efforts of businesses that do. If you’re in the latter group, you might be better off with a blog platform that offers more design capabilities. Key features and benefits: Distraction-free blogging Easy distribution Monetization opportunities No ads Custom domain name Built-in analytics Pricing: Free 03. Tumblr: blogging platform best for microblogging Since its late-aughts launch, Tumblr has been known as the best blogging platform for sharing pop-culture content, memes, GIFs and freeform writing. Thanks to its reblogging and tagging features, akin to retweeting and hashtagging, your blog content can go viral. While Tumblr’s user base isn’t as massive as it once was, those who are active on the platform tend to be very active and devoted. Tumblr users even have a secret phrase for identifying each other in the real world. Therefore, bloggers benefit from a tightly knit community and robust engagement. Because Tumblr is primarily for curating visually immersive assets like GIFs and memes, it caters more to expressive visual content rather than the creation of extensive written materials. As a result, it tends to suit writers who embrace a more informal, stream-of-consciousness writing style or those who prefer to communicate through visual storytelling. When it comes to monetization, Tumblr offers avenues for revenue generation (like TumblrPost+ ) through reader tips, affiliate links and partnerships with ad networks. This diversity of options empowers content creators to transform their passion into a source of income within the Tumblr ecosystem. Key features and benefits: Built-in distribution tools Cult audience Low barrier to entry Monetization opportunities Pricing: Free 04. LinkedIn: blogging platform best for professional networking Thanks to its article publishing feature, LinkedIn is not only the leading social media platform for professionals but also a leading blogging platform for networking. This unique combination offers a valuable opportunity to share your insights and industry perspectives while cultivating meaningful connections. By using LinkedIn for blogging, you can share your ideas and promote yourself as a thought leader within your network. LinkedIn enables you to add hashtags and SEO metadata to your LinkedIn articles to promote circulation and discovery. Additionally, the platform provides control over conversations by allowing you to disable or enable comments, ensuring that your content's discussion aligns with your objectives. However, it's important to note that LinkedIn’s lack of design and formatting tools makes it less ideal for those who work in visual fields or those looking to emphasize visual branding. The distinct advantage of LinkedIn's approach is that all your articles link to—and are linked from—your profile. As a result, your blogging efforts on this platform can help you get noticed by potential employers and collaborators, while strengthening your credibility within your industry network. Key features and benefits: Discovery tools Comment management Distraction-free writing SEO settings Bolster your resume Pricing: Free 05. Ghost: blogging platform best for influencers Because it focuses on helping creators monetize their existing audiences, Ghost stands out as the best blogging platform for influencers—sort of like Patreon, but with a focus on written content. By enabling influencers to institute paywalls for premium content and curate a range of subscription-based tiers, Ghost empowers influencers to establish dependable and predictable revenue streams. This change in strategy helps influencers avoid the uncertainties of social media algorithms and provides them with more financial stability. Beyond monetization, Ghost facilitates audience growth by placing CTAs and newsletter sign-up forms in strategic positions throughout your website. This amplifies your efforts to cultivate a dedicated subscriber base. With a sophisticated newsletter segmentation tool and an all-encompassing analytics repository, the platform equips you with the means to foster a stronger rapport with your audience, increasing the impact and reach of your content. Key features and benefits: Built-in monetization capabilities Tiered subscriptions Built-in marketing capabilities Audience analytics Distraction-free writing Pricing: Plans start at $9 per month. 06. Drupal: blogging platform best for enterprises As an open-source Content Management System (CMS) with a WYSIWYG (What You See Is What You Get) editor, Drupal stands out as the optimal blogging platform for enterprises. That's a lot of jargon, so let's break it down to help you better understand why businesses like Nokia, NASA and Charles Schwab use Drupal. Open-source refers to code that you can freely use, modify and distribute. In the context of Drupal, its open-source CMS empowers enterprises to develop blogs that fit their purposes without the constraints that proprietary software imposes. WYSIWYG means that the content you edit within Drupal's editor mirrors its final layout upon publication. Essentially, Drupal's editor provides a means to visualize and edit content exactly as readers will see it. When you combine those two features, you get a flexible toolset that an enterprise's technical team can develop freely and its content team can easily use, even if they aren’t tech-savvy. Key features and benefits: Easy-to-use content editor Audience targeting Accessibility features 100 native languages Pricing: Free 07. Blogger: blogging platform best for beginners As Google’s blogging platform, it's no surprise that Blogger is a great option for anyone who wants to start a blog (or especially starting a tech blog ). Its intuitive interface, easily customizable templates and seamless integration with the Google suite make it particularly useful for beginner bloggers . This last feature is likely a standout if you use many of Google's products. You can use Google Photos to enhance visual content, Google Analytics to optimize your blog content for search engines and Google AdSense to put your monetization efforts on autopilot. As part of the Google ecosystem, you benefit from the tech giant's robust security infrastructure, ensuring the safety and protection of your blog's data and content. Furthermore, the platform enjoys an active user community and provides readily available online resources, ensuring you have a supportive network to turn to for assistance and insights as you embark on your blogging journey. Key features and benefits: Monetization opportunities Part of the Google family Robust analytics Customizable templates Strong security Pricing: Free 08. WordPress.org: blogging platform best for full-time bloggers  WordPress.org gives you full control over your blog’s design and functionality. It’s an open-source platform that adapts to your needs whether you’re starting simple or building something complex. With thousands of themes and plugins, you can customize your blog to look and work exactly how you want.  What makes WordPress.org stand out is its scalability. Start with the basics and add features like eCommerce tools, membership options or podcast hosting as you grow. The plugin library helps you optimize for SEO, connect with your audience and expand your blog as your vision evolves.  You’ll also benefit from a global community of creators. With access to guides, forums and tutorials, help is always available. While you’ll manage hosting and security yourself, the platform’s flexibility and features make it worth the effort.  Key features and benefits:   Monetization opportunities SEO-friendly Community support Content ownership Pricing: Free 09. Jekyll: blogging platform best for developers Unlike many of the other platforms on this list, Jekyll isn’t a content management system (CMS) but an open-source static site generator that’s built on Ruby programming. If you’re an expert coder, the sky’s the limit when it comes to customizing your Jekyll blog. The platform benefits from an active developer community that offers support, guidance and resources. The availability of extensive support documentation is a standout feature, providing invaluable assistance for overcoming challenges during the blog-building and optimization process. Jekyll sites are faster than other types of websites because Jekyll pre-generates static HTML files for each page, eliminating the need for on-the-fly database queries and complex processing, resulting in quicker load times and improved user experience. Because the way Jekyll operates eliminates the need for on-the-fly database queries and complex processing, the sites it generates have a rapid loading time that outpaces those built on other blogging platforms. This rapid loading time not only elevates user engagement but also contributes to better search engine rankings, ultimately bolstering the visibility and impact of your developer-centric content. Key features and benefits: Low cost Open source Highly customizable Site speed Pricing: Free How can I make my blog popular? There are many things you can do to make your blog popular. Here are a few tips to help you get started: Write great content: The most important factor in making your blog popular is to write great content that people want to read. This means writing about topics that are interesting and relevant to your audience, and writing in a clear and engaging style. You should also keep your blog posts concise - people are more likely to read short, concise blog posts than long, rambling ones. Promote your blog: Once you have written great content, you need to promote your blog so that people can find it. This can be done through social media, email marketing and other channels. Guest blogging is another great way to get exposure for your blog and to reach a new audience. You can also use social media buttons to make it easy for people to share your blog posts on social media. Optimize your blog for se arch engines: Search engine optim ization (SEO) is the process of making your blog content more visible to search engines. This can be done by using relevant keywords in your titles, meta descriptions and throughout your content. According to Idan Cohen ,SEO Growth Specialist at Wix.com , "Knowing your target audience is fundamental to crafting an effective SEO strategy. By understanding their preferences, behavior patterns, and pain points, you can tailor your content and optimization efforts to resonate deeply with their needs. This targeted approach not only boosts engagement but also fosters stronger connections and loyalty among your audience." Build an audience: The more people who read your blog, the more popular it will become. You can build an audience by interacting with your readers, commenting on other blogs and participating in online communities. When people comment on your blog posts, take the time to respond to them. This shows that you care about your readers and their feedback. Be patient: It takes time and effort to build a popular blog. Don't get discouraged if you don't see results immediately. Just keep writing great content, promoting your blog and interacting with your readers, and you will eventually see your blog grow in popularity. How to choose the best blogging platform Choosing the right blogging platform can significantly impact your blogging journey. Here's a step-by-step guide to help you make the best decision: Define your blogging goals: Before diving into platform options, clearly define your blogging goals and needs. Are you aiming for a personal blog, a business blog or a portfolio site? What level of technical expertise do you have? How much are you willing to invest? Consider ease of use and features: Evaluate each platform's user-friendliness. How intuitive is the interface? Do they offer a WYSIWYG editor for easy post creation? Assess the features available, such as template customization, plugin support, comment management and analytics tools. Evaluate scalability: Choose a platform that can grow with your blog's needs. Consider the platform's ability to handle increasing traffic, adding new features and integrating with third-party tools. Compare pricing and support: Research the pricing models of different platforms. Some offer free plans with limited features, while others charge monthly or annual fees for more advanced options. Evaluate the level of support provided by each platform, including tutorials, FAQs and customer service channels. Test and compare trial platforms: Take advantage of free trials or demo versions to test different platforms firsthand. Experience the usability, features and overall feel of each platform. Compare your experiences and make an informed decision. Check for design flexibility:  Look for platforms that offer customization options to match your blog's style and branding. Whether it's choosing templates, adjusting layouts or customizing colors and fonts, a platform with strong design flexibility ensures your blog reflects your unique vision. Look for strong SEO tools:  A blogging platform with built-in SEO features can help your content rank higher on search engines. Look for tools that allow you to optimize meta descriptions, keywords, image alt text and URL structures to boost your blog's visibility. Monetization options:  If you plan to earn from your blog, choose a platform that supports monetization. This could include ad integration, affiliate marketing or selling products and services directly through your site. Assess community support:  A strong user community can make a big difference. Look for platforms with active forums, user groups or social communities. These spaces help you troubleshoot, share ideas and learn from others’ experiences. They’re a great way to get more out of the platform and sharpen your blogging skills. Best blogging platforms FAQ How do I choose a blogging platform? When deciding on a blogging platform, it's important to consider your budget, technical proficiency, long-term goals and the type of blog you want to create. Moreover, you'll want to think about the less-obvious features that you'll inevitably need as your blog grows. For example, you'll want to look for a platform that has built-in SEO features, so you don't have to constantly hop from one platform to another and get personalized recommendations on how to improve your content. You'll also want to make sure that your site is reliable, both in terms of performance and security (e.g., can it handle various types of media without slowing down page speed?). Other features to look out for: subscriber management, mobile-friendliness, built-in marketing features and more. Are you looking for a blog that checks off these boxes? Create your blog for free by signing up for Wix today. What should I look for when choosing a blog platform? When choosing a blog platform, look for the following: Price: Blogging platforms can range in price from free to hundreds of dollars per month. If you are just starting out, you may want to choose a free platform like Blogger. If you already have an existing audience and are using a blog to grow your business, a paid platform like Ghost might be a better fit. If you’re somewhere in between, consider a platform like Wix that allows you to start a blog for free, then switch to a Premium plan when it’s time to scale up. Ease of use: If you’re new to web design or development, you’ll want to choose a WYSIWYG platform that’s built for beginners. Look for those with blog templates so you don’t have to start from scratch. Customization: Some blogging platforms allow you to customize the look and feel of your blog more than others. If you want to create a blog that looks unique, you will need to choose a platform that offers a lot of customization options. Support: Make sure the platform you choose offers good support in case you need help. Some platforms offer 24/7 support, while others only offer support during business hours. SEO: Blog SEO capabilities are important for getting your blog posts found in search engines. Make sure the platform you choose offers features that can help you with SEO. Scalability: Assess whether the platform will support your blog in the long run. Will it be capable of accommodating increased traffic and preventing performance issues? Check out this page on Wix performance to learn more about how our blogging platform handles the heat. Accessibility: Opt for a platform that has accessibility best practices built into its infrastructure. Are blogs and blogging platforms still relevant? While it seems like social media has taken over online media, blogs are still alive and well. There are 600 million blogs worldwide used by businesses, influencers and others for numerous reasons, like increasing organic reach (SEO), educating potential customers and elevating their brands. Can you make money blogging? Yes, you can make money blogging by selling products, publishing sponsored content, using affiliate links, selling services, advertising and selling subscriptions. Your blog ultimately serves as a gateway to your brand, and can be instrumental in driving traffic to your business website . How often should I post a blog on my site? The frequency of your blog posts depends on your goals and resources. If you're just starting out, it's a good idea to post one to two times per week. As you become more established, you can increase the frequency of your posts. However, it's important to find a frequency that you can sustain and that will provide value to your readers. Here are some factors to consider when determining how often to post: Your goals: What do you want to achieve with your blog? Are you trying to build an audience, generate leads or sell products or services? Your resources: How much time do you have to write and edit blog posts? Do you have a team of writers who can help you? Your audience: What kind of content are your readers interested in? How often do they expect new content? What are some security measures to take for an online blog? Here are some security measures you can take to protect your online blog: Use a strong password and change it regularly. Enable two-factor authentication. Keep your blog software up to date. Install security plugins. Be careful about what information you share on your blog. Avoid clicking on suspicious links. Be aware of phishing scams. Which is the best blogging platform for beginners? There are a number of options for beginners. Wix is one of the most popular blogging platforms for beginners for a number of reasons, including: Easy to use: Wix has a drag-and-drop interface that makes it easy to create and customize a blog without any coding experience. You can simply drag and drop elements to create the desired layout, and there are a variety of templates to choose from. Affordable: Wix offers a free plan, which is a great way to get started with blogging without having to invest any money. Once you start growing your blog, you can upgrade to a premium plan for more features and storage space. Customizable: Wix offers a wide range of templates and plugins to choose from, so you can customize the look and feel of your blog to match your style and brand. You can also add widgets and plugins to extend the functionality of your blog. Mobile-friendly: Wix templates are all mobile-friendly, so your blog will look good and function well on all devices. All-in-one solution: Wix offers a variety of features that make it a one-stop shop for creating and managing a blog, including a domain name, hosting, email marketing and eCommerce functionality. What is a blogging platform? A blogging platform is a software application or website that provides the tools and features necessary for creating and managing a blog. Blogs are typically websites that are updated regularly with new content, usually in reverse chronological order. Blogging platforms make it easy for users to create and publish blog posts, as well as manage other aspects of their blog, such as design, layout and comments. What are the types of blogs? Personal blogs : Share individual experiences, thoughts or hobbies, offering a glimpse into personal stories or perspectives. Professional blogs : Focus on industry-specific expertise to build authority and provide valuable insights within a professional field. Niche blogs : Target specific topics like tech, travel or fitness, serving a dedicated audience interested in a particular subject. Lifestyle blogs : Cover a variety of topics such as fashion, wellness or home decor, appealing to a broader range of interests. Business blogs : Promote products or services, using useful content to attract, educate and engage potential customers. How much money is 1,000 views on a blog? How much you earn from 1,000 blog views depends on factors like monetization, niche and audience engagement. With display ads (e.g., Google AdSense), you might make $1–$10 per 1,000 views, depending on your niche's CPM. Affiliate marketing or selling products can earn more, but it depends on conversion rates and what you're promoting. Earnings vary widely based on your strategy and audience.

Ready to share your ideas with the world? Start your blog → In the last decade, the book industry has reinvented itself. Books have become much more accessible to a broader public, especially in their newer digital formats. This shift is also visible in how traditional book clubs have naturally evolved into book blogs. If you’re an avid reader, creating a blog will give you the perfect platform to apply your passion for literature by writing book reviews, sharing novel recommendations, and most importantly, connecting with the online bookish community. We know you’re pretty booked , which is why we’ve broken down how to start a book blog into just 10 easy steps. From how to make a website , choosing a website template and blog name to learning which types of book blog posts to write, here’s what you need to do to be ready to publish . Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Ready to start a book blog? Do it with Wix . TL;DR: how to start a book blog Starting a book blog is a creative way to share your passion for reading, connect with other book lovers and potentially earn income. You’ll need to pick a platform, name your blog, design it with a template and decide what kind of content you want to write. Add essential pages like About Me and Review Policy, stock up on books and plan your posts with a rating system and calendar. To grow your blog, use SEO, share on social, build a newsletter and join book clubs or blog communities. You can also earn money online through affiliate links, ads, sponsored posts or even selling your own stuff. Blogger type Content focus Useful tools Monetization ideas The reviewer Detailed reviews, personal ratings, book summaries, pros and cons, spoiler-free thoughts Rating system, reading log, review templates Affiliate links to book retailers, sponsored book reviews The list-maker “Best of” lists, themed book recommendations, seasonal picks, TBRs and wrap-ups List builder, calendar planner, search-friendly formatting Curated reading guides for sale, newsletter sponsorships The genre expert Deep dives into specific genres, hidden gems, trope analysis, author features, series guides Tagging system, genre-focused outlines, reading challenge tracker Author collaborations, guest posts on niche platforms The community builder Reading challenges, book tags, memes, book swaps, interactive discussions Comment system, group forums, poll creators Paid memberships, printable challenge trackers, digital reading logs The aspiring author Writing updates, book vs. manuscript comparisons, writing tips, character analysis Blog series scheduler, excerpt planner, newsletter tool Sell your own books or guides, offer writing workshops The literary critic Essays, literary analysis, book vs. film commentary, thematic breakdowns Research notes, citation organizer, longform editor Write for magazines, paid opinion pieces, literary consulting The casual reader Personal favorites, casual reviews, reading diaries, lifestyle mixed with books Quick post editor, mobile-friendly layout, image galleries Display ads, affiliate links, light sponsored posts What is a book blog? A book blog is a website or online journal where someone writes about books. This can include anything from book reviews and recommendations to author interviews, book-related news and discussions about literature. Book blogs can be written by anyone, from professional book reviewers and literary critics to bookworms who are simply passionate about reading and want to share their thoughts and opinions with others. Book blogs are a great way to discover new books, get recommendations from other readers and learn more about literature. They can also be a lot of fun to read, as book bloggers often have a unique voice and style. How to start a book blog in 10 steps Select a blogging platform Pick a blog name and secure your domain Design your book blog Choose your type of book blog Get books Brainstorm ideas and write your first blog posts Optimize your book blog for SEO Promote your blog Make money blogging Immerse into the book blog community 01. Select a blogging platform The first step in starting a blog , or any type of website , is choosing where you want to host and publish your content. There are several blogging platforms to choose from depending on your blogging goals and needs. Some important factors to consider when making this choice are storage space, page security, uptime and customer support. In addition to top-level service in the above areas, Wix’s blogging platform offers professional web design features, opportunities to monetize your blog, rich website analytics and many built-in marketing tools to help you reach more readers. You can get access to all these tools at no cost and upgrade your free plan whenever you’d want. Reliable, scalable and free web hosting means you can rest assured your book blog is always live and accessible - allowing you to focus on what really matters, growing your site. With Wix this means 99.9% uptime, enterprise-grade reliability and automatic setup. It's there when you build your blog and as you scale. Website security is also important to consider when choosing a blogging platform. Keep your content and your users information safe from cyber security threats. With a Wix site your blog is protected by around the clock monitoring and built-in security features. Don't forget to consider website performance when choosing where to build your book blog. How fast your content loads can have a direct impact on your user's experience on your blog. Poor page and load speeds, might cause readers to bounce. Keep them on the page instead with a platform that prioritizes performance. 02. Pick a blog name and secure your domain Just like we often judge a book by its cover, visitors might be quick to judge your blog by its name. This is why you should be intentional when choosing the name for your book blog. To help you choose the best one, we’ve come up with these efficient strategies to come up with blog name ideas . If you plan to mainly cover one book genre or stick to a single author, you can include related words in your blog name. Use a blog name generator Experiment with blog naming formulas Adapt a popular saying or come up with puns Try an alliteration Use your own name or nickname Simplify with abbreviations If you’d like some inspiration before you start brainstorming here are some creative book blog name ideas: Treat Yo’ Shelf Been There Read That Check Your Shelf I Like Big Books and I Cannot Lie Reading is a Novel Idea Where My Prose At? Do It by the Book After you’ve finalized your choice, go ahead and secure your blog’s domain name . This should be similar to the name of your blog so users can easily find you and recognize you online. You might also want to consider using .blog domain extension , to make sure your blog stands out. 03. Design your book blog Now that we’ve chosen your blogging platform and domain name, the next step in starting a book blog is designing your site. The easiest way to begin is with one of our professionally designed blog website templates . They all come with built-in capabilities and are fully customizable. Still not sure which one to pick? Take a look at these blog examples for further inspiration. When you’re customizing your template, consider creating a logo to elevate and personalize your site. Having a blog logo can make you more memorable, edgy and easily recognizable. Just remember to match your logo to the design and overall tone of the blog. Be inspired by these blog website examples. Next, choose which pages to include. On top of your blogging section, we recommend you include the following pages: About Me Let readers get to know you and your taste in books. This section is a good place to mention your genre of expertise, your favorite books of all time and let your personality show with some interesting facts and information about yourself. Review Policy State what your policy is about reviewing books. You might have opportunities to review advanced reading copies (ARCs), so it would be helpful for publishers and book reviewing professionals to know the following: Are you currently accepting new review copies? Which genres do you cover and which platform do you typically use to promote books and showcase your reviews? What types of posts will you write? What book formats do you accept? Just physical ones or also PDFs and digital copies? What do you do if you do not like the book? Will you decline a review? Do you have a book rating system? If so, how does it work? What is the best way to contact you and which information should be provided? Contact Page Help authors, publishers and readers easily contact you with inquiries, questions or collaboration opportunities by adding a contact page to your blog. Using a free form builder , you can effortlessly create a contact form to make sure people are sending all the necessary information. 04. Choose your type of book blog Before you start collecting books and writing your first blog post, first consider which type of book blog you wish to run. Your book blog can specialize in either a niche or genre or even be known for specific types of content. At the end of the day, you should think about what your goals are for blogging and which kind of audience you’d like to reach. If you’re passionate about a specific genre that you think has a strong fan base community, you can tailor your blog around it. Of course, you can keep your blog more general, but in case you were interested, here are types of book blogs on the web: Book reviews Book recommendations How to write a book Book critiques Book discussion blogs General book blog On the other hand, if you want to write for a more specific audience, you can choose a literary genre to focus on and break into that niche reading community: Fiction Romance Action and adventure Fantasy Horror Classics Suspense and thrillers Science Fiction (Sci-Fi) Nonfiction Biography and autobiography Religion and spirituality History Memoir Poetry blog Self-help 05. Get books Writing a book blog without books would be like cooking without food. So how can you feed your shelf ? When you first start a book blog, you can utilize the books you’ve read in the past or currently own. Over time, you’ll want to scale your book reading efforts - so make yourself rich with book resources, get free ARCs and consider joining book networks. We’ve done some in-depth research for you and recommend these outlets and platforms for getting your hands on as many books as possible, whether it’s free copies or through book networks. Public libraries NetGalley (See their ARC book review program) Little Free Library BookishFirst Penguin Teen Edelweiss by Above the Treeline HMH Teen Fierce Reads Penguin Random House Harper Collins Virtual reading subscription platforms such as Scribd , Audible , Kindle Unlimited , BookBub , Bookmate , Manybooks . BookCrossing Nook by Barnes and Nobles Freecycle Craigslist Bibliomania Paperback Swap Book stores and thrift shops Garage sales Swap books with friends and family 06. Brainstorm ideas and write your first blog posts One of the most important parts of starting a successful book review blog is creating quality content. Think of your blog posts as the central part of your blog, the factor that will draw readers in and keep them coming back. The simplest way to begin producing blog posts is by following these 4 steps: Select your book blog content Come up with a book rating and review system Write your first few blog posts Create an editorial calendar Select your book blog content Your blog posts' topics can be as creative and unique as you’d like. But sometimes, it’s easier to start where others have seen success and follow some of the blog posts' formats that are popular on book blogs. Here are some engaging blog ideas to write about: Book reviews: Write a review or critique of a book you just finished. Share your opinion on what you liked about it or didn’t. Themed “top X” lists and rankings: Create a list of top 10 or top 20 books that fall into a genre or category. This can also be in the form of book suggestions to readers. Discussion posts: Spur up a discussion about a book that you’d like to analyze with your bookish community. This can even be discussing a controversial novel or a specific scene in a book. Interviews with authors: Interview authors of a book you just finished. You can ask them about their inspiration for the book or even about character development. Book tags: Answer questions about your favorite books, authors and characters and then tag other people to write blog posts and answer those questions as well. You can also look up other book tags and respond to them. Guest posts: Feature other book bloggers or writers on your blog. It can be nice for readers to hear new voices from time to time. You can even use this type of blog post to allow young writers to showcase their work. Monthly wrap-ups: Summarize and rate all the books you read that month. Roundups of new publications and TBR lists: TBR stands for “to be read.” Make a list of the books that just came out and are now on your must read list. Essays, guides and opinion pieces: Share your opinion in the form of an essay. You can compare two books, analyze a book vs. the movie or even write an author review. Another approach you can take is providing reading tips, how to pick which books to read or even teaching people how to write books if that is something you’ve done (see how to start a teacher blog ). Genre and industry news: Keep your readers updated on the latest literature news and gossip. Did a book just get announced it will be made into a movie? Is an author writing a new sequel to their first successful book? Let your readers know. Personal reading challenges: Participate in book challenges that are happening in your community. You can add memes as well and get others to take on the same challenge. This is a great way to build community. Character roundups: A roundup post consists of a collection of characters, authors or even quotes. Your posts list several of the characters that ultimately can contribute something to your readers. For example, you can do a roundup of the strongest female book characters. Come up with a book rating and review system To be a trustworthy book reviewer that shows authority, it’s important that you have a clear method and system in place for how you rate books. There are several ways and scales to use and you have the freedom to create your own, just make sure to show consistency and transparency. Some things to consider when rating a book are writing style, plot, world building and characters. All of these can be factors to your end review and be aware not to leak any spoilers. If you’re working with a book review platform such as NetGalley, they have a rating system of their own, so make sure to always check rating guidelines with the platform you’re working with. Write your first few blog posts Now comes the fun part, learning how to write a blog post . This crafting process can be broken down into three main steps: Do keyword research: If you want your blog post to rank in search engines, try to target certain phrases in your article, ideally keywords that are often being searched for. You can use sites like Google Keyword Planner , Answer The Public or Ahrefs for help to find highly searched keywords. Come up with a blog post title: Write blog titles that will hook your readers. Small word choices can make a difference on whether someone clicks in your post. Write valuable clear content: Try to have an introduction and use headers and subheaders to break up the body of the post. You can even start with an outline to make it easier to map out your ideas. Keep in mind that there are best practices to follow regarding how long a blog post should be . Lastly, don’t forget to add images with alt text, write your SEO titles, edit and then hit publish. Before you start promoting your blog to a large audience, we recommend already having at least 3-5 blog posts published and living on your website. This will create a better reader experience and best show your expertise. Create an editorial calendar To ensure your writing process is enjoyable and you never feel pressed on time to publish articles, plan out the rest of your month’s posting schedule with an editorial calendar. In section number 6, we brainstormed dozens of blog topics. Now you just plan out when you’d like to publish each type of article in a spreadsheet. You can even add your TBR books to your schedule. The bookish community has certain days dedicated to specific articles and memes. For instance, there is “Top Ten Tuesday,” “Waiting on Wednesday,” and “Thrifty Thursday.” These types of themes can help you post the most relevant articles on their matching days. See this detailed book blog meme directory for more subjects for each day of the week. Lastly, keep in mind that Tuesday is the day most books are published which can be a neat day to post reviews on your blog. 07. Optimize your blog for SEO In order to attract heavy traffic to your book blog, you should aim to show up on search engines through search engine optimization (SEO). Besides writing keyword optimized blog posts, there are a few more SEO tips for bloggers to know about. Wix SEO has several built-in features and an SEO Guide to ensure your blog ranks. But, in a nutshell, aim to follow these best practices: Optimize your website content and metadata descriptions with relevant keywords in strategic placements—including the page title, description and URL. Write-SEO friendly alt text on all the images on your blog and within blog posts. Use internal and external linking from other related articles. Get backlinks to your blog from other trustworthy sources. This will show authority to search engines and likely improve your ranking. 08. Promote your blog A good author wouldn't publish a book and not tell anyone and neither should you. You’ve crafted a masterpiece website and now it's time to promote your blog. Here are the best ways to do so: Share on social media When literature lovers are not reading a book or consuming book blog content, they are likely engaging with the literature community on social media. This is why you should open a social media account under the same blog name and join book groups. We also ecommend you have an Instagram marketing strategy, as the book fans have a large community on the platform with accounts known as “Bookstagrams.” There you can share your blog content and book reviews. Make sure to add your website's URL on your Instagram bio and feel free to mention which book you're currently reading using the abbreviation CR, followed by the book title. Here are some Wix user’s beautiful Bookstagram’s to look at as examples: Eva’s Book Corner Somer Reads Create a blog newsletter Make an effort to get subscribers and use an email marketing tool to send out newsletters, promotions and distribute your content. This will invite readers to come back to your blog for more and sustain a loyal fan base. According to Dor Cohen ,Content Distribution Specialist at Wix.com , "When designing newsletter layouts, prioritize mobile-responsiveness, accessibility standards and a clean, visually appealing format that drives engagement. Balance text and visuals effectively, use proper headings and white space for scannability and ensure your calls-to-action are aligned with your messaging." Join book clubs Whether they are virtual or in-person book clubs, meeting and engaging with other book lovers can help grow your network. Over time, people in your book club will get to know that you're a blogger and likely show interest in coming to your website, reading your content and recommending your blog to others. Write for other blogs Collaborate with other lit bloggers and offer to write a guest blog post that will be published on their site. In your signature, include your name and add a backlink to your blog so people can come to follow you. Overall, writing on other blogs will get you in front of new relevant audiences. Invest in paid ads Dabble with paid marketing and advertising to reach people who do not currently follow your social channels or blog. You can try social media advertising, banner ads, search ads or even YouTube video promos. Participate in book tags and discussion sites An excellent way to reach new people is to go to them instead of waiting for them to come to you. Therefore you should read other book blogs, respond to their book tags and engage with the fans and readers on those blogs. If you can show how insightful you are with your comments and engagement, people might be curious to come to your blog and learn more about you. Host a book blogging event Have you ever been to a book reading aloud that took place in a bookstore or library? You too can host a unique event that will bring book lovers together. There, you can mention your blog and encourage event registration to sign up for your blog newsletter and later send them emails. 09. Make money blogging and monetize your blog When we wrote the title “How to Start a Book Blog,” we added “and Earn Money” for a reason. We’ve seen many users monetize their blog which we believe has made their blogging process even more rewarding at times. If you’re looking to turn your passion project into an additional source of income, consider trying one of these ways to make money blogging : Join an affiliate marketing program. Amazon Associates can be a great place to start since there are a lot of books sold there. Advertise within your blog with a Google AdSense integration. Offer paid subscriptions. Write sponsored content. Sell books, e-books and merchandise on your online store. Provide consulting services. Sell an online course and use Wix Video to produce your content. Consider teaching others how to start a book blog, since by then you’ll be an expert. Write freelance book content for publishers and magazines. Start a podcast . 10. Immerse into the book blogging community It takes a village to raise a child and a lit community to bring book blogs to life. This is why to make the most of your book blog, you should highly engage with bibliophiles. After you start your book blog, attempt to make a weekly effort to read other book blogs, not just to get inspiration but also to show support and connect with other like minded writers. Lastly, follow publishers and authors on social media and join their mailing lists so you stay in the know about upcoming releases and hot industry news. Remember that ultimately, blogging is a beautiful journey, so try to take as many readers on that journey with you. Why should you start a book blog? Here are some reasons why you should start a book blog: To share your love of reading with others.  If you're a passionate reader, starting a book blog is a great way to share your love of books with others. You can write about your favorite books, authors and genres and share your thoughts and opinions on what you're reading. To connect with other book lovers.  Starting a book blog is a great way to connect with other book lovers from all over the world. You can comment on other blogs, participate in online book clubs and make new friends who share your passion for reading. To improve your writing skills.  Blogging is a great way to improve your writing skills. You'll learn how to write concisely and clearly, and you'll also learn how to express your thoughts and ideas in a way that is engaging and interesting to read. To promote authors and books.  If you're a fan of a particular author or book, you can use your blog to promote them. You can write reviews, interview authors and share news about upcoming releases. To make money.  While most book bloggers don't make a lot of money, there are a few ways to monetize a book blog. You can sell advertising space, partner with authors and publishers on sponsored posts or write and sell eBooks. Of course, the most important reason to start a book blog is because you enjoy it. If you're passionate about reading and writing, then starting a book blog is a great way to share your love of books with others and make new friends. Learn more: How to sell books online Examples of successful book blogs Elle Katherine White Author Elle Katherine White uses her book blog to showcase and sell her self written books - The Heartstone Saga collection. Literature Lust Literature Lust is a thoughtful book blog by Melissa Gouty for readers who crave meaningful stories. Blending personal reflections with deeper themes like friendship, war and memory, it covers everything from historical fiction to hidden gems. Eater of Stories Eater of Stories is a book blog dedicated to reviews, release calendars, book news and commentary—with a focus on both popular reads and hidden gems. With the tagline “The Importance of Being Bookish,” it also covers subscription boxes and bookish products, making it a go-to for readers who love staying in the know. What should a book blog include? Your book blog should include a variety of content that is relevant to your target audience. Some of the things you may want to include are: Book reviews: Write reviews of the books that you have read. Be honest and share your thoughts and opinions on the books. Book recommendations: Recommend books to your readers based on their interests. Author interviews: Interview authors and share the interviews on your blog. Book-related news: Share news and updates about the book world, such as upcoming book releases, literary awards and author events. Book club discussion guides: Create and share discussion guides for popular books. Book-related DIYs: Share DIY projects and crafts related to books, such as how to make a book cover or how to decorate a bookshelf. Book-themed humor: Share book-themed memes, cartoons and other humorous content. In addition to these core topics, you may also want to include other content on your book blog, such as: Personal stories and essays: This is where you share your own personal stories and essays related to books. This is a great way to connect with your readers on a personal level and to share your passion for books. Book-related photography: This is where you share your own book-related photography. This is a great way to visually engage your readers and to share your love of books in a creative way. Bookish lifestyle content: This is where you share content about your bookish lifestyle, such as what you're currently reading, your favorite bookish accessories and your bookish travel experiences. This is a great way to give your readers a glimpse into your life as a book lover. It’s always a good idea to create a blog post checklist to make sure you’ve covered everything before publishing. You can also explore blogging for beginners to jumpstart your blog. Other types of blogs to consider starting How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog How to start a book blog FAQ Is it worth starting a book blog? Whether or not it's worth starting a book blog depends on your goals. If you're looking to make a lot of money quickly, then a book blog may not be the best option for you. However, if you're passionate about reading and you're willing to put in the time and effort to build a successful blog, then it can be a great way to share your love of books with others and even make a living. Is it better to start a blog or write a book? If you're looking to share your thoughts and ideas with a wider audience and build a community around your writing, then starting a blog may be a good option for you. Blogs are also a great way to test out different writing styles and topics. If you're looking to write a longer-form work of fiction or non-fiction, then writing a book may be a better option for you. Books are a great way to create a lasting legacy, establish yourself as an expert in your field and communicate a story or a message. They can also be a source of good income. How often should you post on a book blog? Most book bloggers recommend posting at least once a week, and preferably more often. If you can post two or three times a week, that's even better. Posting regularly will help you to keep your audience engaged and coming back for more. It will also help you to improve your search engine ranking, which will make it easier for new people to find your blog. However, it's better to publish one high-quality blog post per week than to publish three low-quality blog posts per week. Do book bloggers get free books? Yes, book bloggers often get free books from publishers and authors. This is a common way for publishers and authors to promote their books to a wider audience. To get free books, book bloggers can sign up for book review programs offered by publishers and authors. They can also contact publishers and authors directly and ask for review copies of their books. Publishers and authors are more likely to send free books to book bloggers who have a large and engaged audience. Book bloggers who are new or who have a small audience may have to work harder to get free books.

Ready to share your ideas with the world? Start your blog → Starting a finance blog is like opening the door to a world of financial knowledge and empowerment. It's your opportunity to demystify money matters, share savvy tips and help others take control of their finances. Whether you're a financial expert or just passionate about personal finance, a finance blog allows you to connect with readers looking to improve their financial well-being. You can discuss budgeting, saving, investing and more—all while making complex financial concepts easy to understand. Plus, a blog is an excellent way to document your own financial journey, set financial goals and inspire others to achieve financial success. So, if you're ready to share your financial wisdom and help others secure their financial futures, starting a finance blog is the way to go. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: How to start a finance blog Starting a finance blog helps you share money tips, connect with readers and build your brand. Pick a clear niche that fits your skills and audience. Use an easy platform like Wix with hosting and design tools. Choose a catchy blog name and publish helpful, simple posts on budgeting, investing, retirement and more. Promote your blog with SEO, social media and email marketing. Monetize with affiliate links, ads and paid content. Stay consistent, update your posts, share honest stories and work with others to grow a trusted, successful finance blog. Finance blog type Focus area Who should start this blog Personal finance blog Budgeting, saving, debt payoff People sharing everyday money tips and personal experiences Investment blog Stocks, ETFs, market analysis Those with investing knowledge or learning to invest Small business finance blog Cash flow, loans, startup funding Entrepreneurs and small business owners sharing finance tips Retirement planning blog Pensions, retirement savings, Social Security People helping others prepare for retirement Fintech and cryptocurrency blog Digital banking, crypto, blockchain Tech enthusiasts and investors interested in finance tech Financial independence blog Early retirement, passive income, FIRE movement Goal-driven savers focused on financial freedom Family finance blog Money management for families, kids’ education Parents or caregivers teaching family money skills Credit and debt management blog Credit scores, debt reduction, credit cards People advising on improving credit and reducing debt Tax advice blog Tax filing tips, deductions, law changes Tax professionals or knowledgeable individuals Real estate finance blog Property investing, mortgages, market trends Real estate investors and homebuyers sharing insights Frugal living blog Saving money, couponing, budget living Budget-conscious readers sharing practical saving hacks Money mindset and psychology blog Behavior around money, financial habits Coaches or writers exploring financial wellness and habits How to start a finance blog in 6 steps Ready to dive into the world of finance blogging? Follow these six essential steps: Choose your finance blog niche Select a blog maker Choose your blog name and domain Create and publish your finance blog posts Promote your finance blog Monetize your finance blog 01. Choose your finance blog niche Choosing the right blog niche is a crucial step in creating a successful finance blog for your business. A well-defined niche helps you target a specific audience and establish your expertise in a particular area of the finance industry. When choosing the right finance niche for your blog it's important to consider: Your expertise: Choose a niche that aligns with your finance business idea or expertise and offerings. Audience demand: Research the financial topics that your target audience is actively seeking information about. Competitor analysis: Evaluate the competition in your chosen niche to identify opportunities and gaps. Relevance to your business: Select a niche that's directly relevant to your finance business's products or services. Here are some finance-related blog examples to inspire you: Personal finance and budgeting: Provide practical advice on managing personal finances, creating budgets, saving strategies and debt reduction. Investment strategies and analysis: Share insights into different investment options, market trends and portfolio diversification. Offer guidance for both beginners and experienced investors. Small business topics: Focus on financial management for small businesses, covering topics like business loans, cash flow management and startup funding. Retirement planning and pension advice: Provide comprehensive information on retirement planning, pension options and strategies for a secure financial future after retirement. Fintech trends: Explore the latest developments in fintech, digital banking, cryptocurrencies and how technology is changing the financial landscape. 02. Select a blog maker When launching a finance blog for your business, selecting the right blogging platform is paramount. You’ll want to choose a blog maker that provides integrated hosting and 24/7 security. Your blog's security is crucial, especially when dealing with financial content. So you’ll want to opt for a platform with 24/7, enterprise-grade security measures. Furthermore, built-in hosting will help you avoid the headache of seeking separate hosting services, saving you time and ensuring smooth access to your blog. Beyond these fundamental features, you’ll want to find a platform that meets your design needs. After all, your blog's design has a big impact on the overall user experience. Choose a blog marker that includes the layouts that you need, as well as customization options that let you stay in control of your branding. Wix, for example, offers a user-friendly interface for creating, editing and managing your finance blog, plus customizable blog templates . Get started with these finance website templates. Moreover, its free logo maker can help you create a blog logo that serves as a visual representation of your finance brand. Paired with a finance slogan , a blog logo can help establish your brand identity and make your blog more memorable to readers. 03. Choose your blog name and domain Choosing the right blog name is important for making sure that your blog is memorable and easy to find. To generate creative blog name ideas, consider using a blog name generator . Tools like this offer a range of suggestions based on keywords and themes related to finance. They can help you discover unique and catchy names that align with your blog's focus. Along the same lines, your domain name should align with your blog theme and the finance niche that you're targeting. It should give visitors an idea of what to expect. You might also want to consider using a .blog domain extension , to make sure your blog stands out. Opt for a domain name that's easy to spell, pronounce and remember. Avoid complex words and excessive hyphens. Keep your blog name and domain name consistent to avoid confusion and to reinforce your branding. Once you've settled on a domain name, check its availability. It goes without saying that your domain name should be unique and not already taken by another website. Examples of potential finance blog names: MoneyMattersInsight.com WealthWiseJourney.com FinancialFuturesGuide.com SmartSavingsStrategies.com 04. Create and publish your finance blog posts Be mindful of how you plan your content strategy, and follow best practices for writing engaging blog posts and enhancing the reader experience on your blog. Your content calendar should include a mix of evergreen content (timeless topics) and trending subjects, ensuring a consistent flow of informative posts. You’ll also want to commit to a regular publishing cadence, as consistency is key for getting any publication off the ground. Next, you’ll want to plan the type of blog posts you want to create and publish. Some examples of these include: Sharing practical advice on budgeting, saving, debt management and financial planning to empower your readers to make informed decisions. Providing insights into various investment options, portfolio diversification and risk management. Breaking down complex financial news, market trends and economic indicators to help readers understand their implications. Offering comprehensive guides on retirement savings, pension options and preparing for a financially secure retirement. Sharing tips for optimizing tax returns, understanding deductions and navigating tax law changes. When it comes to writing your blog posts, remember to structure your posts with a clear introduction, main body and conclusion (if necessary). Use headings and subheadings to break down content. The exact blog format you use is up to your discretion. Just make sure to keep it consistent across all your articles. You’ll additionally want to incorporate relevant images, graphs, charts and infographics to break up text and explain financial concepts visually. Think about embedding videos that explain financial concepts, share market insights or provide step-by-step tutorials for a comprehensive learning experience. Put together a blog post checklist that ensures that you’ve proofread for grammar, spelling and punctuation errors before publishing. Don’t forget to verify the accuracy of the data and statistics you include in your posts and images, too. Finance blog article ideas for inspiration when getting started with a blog: 10 Essential Personal Finance Tips for Young Professionals - A listicle offering practical financial advice to early-career individuals. Demystifying Cryptocurrencies: A Beginner's Guide to Digital Assets - An informative post explaining the basics of cryptocurrencies. Navigating Market Volatility: Strategies for Protecting Your Investments - An in-depth analysis of how investors can manage risks during market fluctuations. Maximizing Retirement Savings: A Comprehensive Guide to Building Your Nest Egg - A detailed guide on retirement planning strategies and options. Financial Implications of Life Events: Marriage, Parenthood and Homeownership - Exploring the financial changes associated with major life milestones. 05. Promote your finance blog Take steps to proactively promote your blog in order to reach a wider audience. Take the time to: Optimize your blog posts for relevant keywords and phrases to improve visibility on search engines like Google. Search engine optimization, or SEO, can be a powerful vehicle for driving traffic to your blog. Rebecca Tomasis, SEO expert of blogs at Wix.com, advises, “Don’t be afraid to start small with your SEO content strategy. First make sure you’re implementing basic SEO best practices on all your posts, keywords in headings, meta descriptions and alt text. Then once you’ve decided your audience lies in organic search, think about building out a more complex strategy that involves building clusters of content to enhance your topic authority and your ability to rank better in search engines. SEO is an investment and how far you can take it will very much depend on your resources.” Share your blog posts on social media platforms such as Facebook, Pinterest and Instagram to engage with a larger audience. You can also engage and post finance-related groups and forums to connect with communities interested in your content. Experiment with email marketing. First focus on building up your email subscriber list from your blog, then plan and send regular newsletters with your new blog posts in them. As part of promoting your finance blog, you’ll need to understand how well your strategies are working. You’ll need to monitor blog metrics like traffic, top traffic sources and on-page behaviors. You can use a range of blogging tools to do this, including Google Analytics and Wix Analytics . Don’t be afraid to replicate types of content and distribution strategies that you know work. 06. Monetize your finance blog To effectively monetize your finance blog, provide valuable content that addresses your readers' financial needs. Transparency is crucial when using affiliate marketing or promoting products so be sure to use any product or service you recommend. It’s also a good idea to diversify your revenue streams to mitigate reliance on a single source. And, note that building a successful monetization strategy takes time and consistent effort. Here are several popular ways to make money blogging : Affiliate marketing : Partner with financial companies and promote their products or services through affiliate links. You earn a commission for every sale or action generated through your referral link. For instance, you could review financial tools and provide affiliate links to them. Ads: Integrate display ads from platforms like Google AdSense into your blog. You earn revenue when visitors click on these ads. Balance ads to maintain a positive user experience. Subscription finance content and courses: Offer premium subscription content or online finance courses for a fee. This could include advanced investment guides, personalized financial planning or in-depth tax strategies. Examples of subscription finance content to get you started: Provide subscribers with exclusive access to in-depth analysis of market trends, stock recommendations and investment strategies. Offer one-on-one consultations or personalized financial plans for subscribers seeking expert advice on their unique financial situations. Develop a comprehensive course covering complex tax strategies, deductions and ways to optimize tax returns. Create a subscription-based masterclass that delves deep into retirement planning, helping subscribers make informed decisions for their financial future. Provide subscribers with a curated newsletter featuring a recap of important financial news, market updates and insights. Why start a finance blog? Starting a blog  in finance can offer a wealth of benefits, including: Help others:  Sharing your financial experiences, including successes and setbacks, can inspire and motivate others facing similar financial challenges. Empower others to take control of their finances, reduce debt and achieve their financial goals. Build trust:  If you’re starting a finance business, providing valuable financial advice and insights online can build trust with potential clients, positioning you as a reliable source. Personal growth: Blogging about finance encourages you to continually research and stay updated on financial trends, contributing to your own financial knowledge and growth. Networking:  Through your blog, you can connect with others in the financial industry, expanding your professional network and potentially opening up new opportunities. Monetization:  Over time, a successful finance blog can generate income through advertising, sponsored posts or affiliate marketing, making it a potential source of passive income. Record your financial journey: Your blog serves as a personal financial diary, allowing you to track your financial progress, set and achieve goals and celebrate your milestones. According to Amanda Weiner, CRO Expert at Wix.com : Blog articles are truly a hidden gem when it comes to conversion. At face value, they may seem to be just more peripherally related content, but when you scratch a bit beneath the surface you realize that they are effective entry points into your tool and funnel and might just be the last nudge the reader needs to be convinced that your product is right for them. Finance blog examples to follow Need a bit more inspiration? Check out these three finance blog examples, all built with Wix: The Financial Outpost This finance blog aims to offer quality content for young investors looking to learn more about the world of finance and business. Soar Financial Counseling This finance blog was created to support a young entrepreneur's financial consulting venture. The blog shares financial content on a wide range of topics as well as on investment and retirement planning. Wine and Dimes This user-friendly blog publishes beginner-friendly financial blog content on a wide range of money management and business topics. How to build trust with your finance blog audience Sharing financial advice online comes with responsibility. Readers are looking for real answers—how to budget smarter, reduce debt or start investing. Trust is what keeps them coming back. Here’s how to earn it with every blog post you publish. Be honest about who’s behind the finance content You don’t need to be a certified financial planner to start a personal finance blog. But you do  need to be clear about your background. Are you documenting your debt payoff journey? Sharing lessons from running a small business? Helping others understand investing basics? Add an “About” page that explains your story, what kind of financial topics you cover and why readers should trust you. Example : “I started this blog when I had $18,000 in credit card debt and no savings. It’s where I track my progress, share what’s worked and help others avoid the mistakes I made.” Make complex financial topics feel simple Finance can feel intimidating. One way to stand out is by explaining things in plain English. When you’re writing about things like compound interest, credit scores or tax brackets, don’t assume your reader already knows the basics. You’re not writing a finance textbook. You’re helping someone understand money without needing a dictionary. Add clear examples like: “If you invest $100 a month for 5 years at a 7% return, you’ll end up with about $7,200. That’s the power of compounding.” Share personal finance examples, not just theory People connect with real stories. Instead of writing a list of generic budgeting tips, share what your grocery budget looks like or how you saved $300 a month by canceling subscriptions. Some ideas: Show screenshots of your monthly spending breakdown Share what you’ve learned from switching banks or trying a budgeting app Talk about a financial mistake and what you’d do differently Always include disclaimers and reliable sources If you write about investments, taxes or any kind of financial planning, include a simple disclaimer like: “This content is for informational purposes only and not financial advice. Please do your own research or consult a professional. Link to trusted sources like: IRS.gov when talking about tax deductions SEC.gov or reputable banks when explaining investment rules Federal Student Aid if writing about student loans Stay consistent and connect with your readers One blog post won’t build trust—but consistency will. Publishing once a week or even twice a month builds momentum. Replying to comments and emails shows readers there’s a real person behind the blog. You don’t need to be on every platform. Just show up where your audience is—whether that’s your blog, newsletter or one social media channel. Your first 30-day content plan Getting your finance blog off the ground starts with hitting publish. But knowing what to write first can feel overwhelming. You don’t need a full year of content planned—just focus on creating a solid foundation in your first 30 days. These four weekly blog post ideas will help you build trust, attract readers and start ranking for relevant finance keywords. Week 1: Write your core story Post title idea:   Why I started this personal finance blog What to cover: Who you are What money challenges you’ve faced What readers can expect from your content Your goals for the blog Week 2: Answer a common financial question Post title idea:   How to create a simple monthly budget (with template) What to cover: Step-by-step breakdown of building a budget A free downloadable or Google Sheet template Real numbers or personal examples Week 3: Share a personal finance tip that worked for you Post title idea:   How I saved $1,000 in 60 days without cutting coffee What to cover: A challenge you faced The exact steps you took What surprised you What you'd do differently Week 4: Break down a financial concept in plain English Post title idea:   Investing for beginners: What I wish I knew before buying my first stock What to cover: A basic explanation of investing (or any money topic) Common mistakes to avoid Definitions of key terms A few trusted resources Pro tip: Repurpose your posts Turn each blog post into multiple content pieces: Pull 1–2 quotes or tips to share on social media Create a short video summarizing your advice Turn blog post # 2 into a freebie to grow your email list How to grow your finance blog over time Starting a finance blog is one thing. Growing it into something consistent, helpful and profitable takes time and strategy. Don’t expect overnight success. The real growth happens when you keep showing up, keep publishing and keep learning what your audience actually needs. Here’s how to grow your finance blog month by month. Build authority with focused financial content If you want your personal finance blog to rank in search engines and get loyal readers, focus on one area before branching out. Instead of covering everything from retirement to crypto right away, create a group of posts around one core topic—like budgeting, saving or side hustles. Example : Start with a “Budgeting Basics” series. This kind of content cluster helps you build topical authority and keeps readers on your blog longer. How to make a zero-based budget Best budgeting apps for beginners Budgeting mistakes I made (and how I fixed them) Refresh and update old blog posts Your content doesn’t need to be new to work—it just needs to be useful. As your finance blog grows, set time aside every few months to update old posts with fresh stats, clearer examples or improved formatting. For example, if you wrote about “Best high-yield savings accounts in 2024,” make sure it’s updated for this year. Google rewards relevance, and your readers will trust you more if your advice stays current. Grow your email list from the start Email is one of the most reliable ways to grow your blog long term. Unlike social media, you control your list. Add a simple form to your blog with a clear reason to subscribe. Ideas for lead magnets: Free budgeting spreadsheet Debt tracker printable Weekly money tips newsletter Look at your blog analytics to see what’s working Growth is about writing smarter. Use tools like Wix Analytics or Google Analytics to see: Which blog posts get the most traffic How long people stay on your site What content drives email signups or affiliate clicks If your post on “how to start investing with $100” is doing well, write a follow-up like “Best beginner-friendly ETFs” or “What I’d do differently if I started investing today.” Collaborate with other finance creators You’re not the only one blogging about money—and that’s a good thing. Reach out to other bloggers, creators or finance businesses to swap guest posts, co-write guides or share each other’s content. It helps build backlinks, attract new readers and position your blog as part of a wider finance conversation. How to start a finance blog FAQ Do finance blogs make money? Yes, many finance blogs earn money through affiliate links, ad revenue, sponsored content and digital products like courses or templates. The most successful ones solve real financial problems, build trust and grow an engaged audience over time. How to write a financial blog? Start by choosing a focused finance topic—like budgeting, debt payoff or investing—then write clear, helpful posts that answer real questions. Use plain language, include examples or personal stories and back your advice with credible sources. What should I write about on a finance blog? You can cover topics like budgeting, saving money, paying off debt, investing, credit scores, financial planning or even your personal financial journey. The best place to start is with questions people are already asking—and problems you’ve solved yourself. Do I need to be a financial expert to start a finance blog? No, you don’t need formal credentials to share personal finance tips or document your own experience. Just be transparent about your background, link to trusted sources and include disclaimers when offering financial guidance. How often should I publish blog posts? Aim for at least one high-quality post per week when starting out. Consistency helps you build trust with readers and gives search engines more content to rank. How long should a finance blog post be? Most effective finance blog posts range from 800 to 2,000 words. Focus on answering the question thoroughly, including examples and linking to related content to keep readers engaged. Can I start a finance blog for free? Yes, you can start a blog for free using platforms like Wix, but upgrading to a paid plan gives you access to a custom domain, more design flexibility and monetization options. It’s worth the investment if you’re serious about growing your blog. How do I get traffic to my finance blog? Use SEO to target finance-related keywords, share your posts on social media and build an email list from day one. Over time, consistent traffic will come from search engines if you publish useful, relevant content. Other blog types to consider starting How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog How to start a travel blog How to start a food blog How to start a fitness blog

Ready to share your ideas with the world? Start your blog → Starting an interior design blog is a great opportunity to share your passion, insights, and experiences related to the world of interior design. Whether you're into residential design, commercial spaces, or a mix of both, starting a blog  provides a platform to connect with fellow designers and build a strong reputation in the interior design community. When it comes to starting a business , an interior design blog can be a powerful tool for building an online presence and connecting with your target audience at a personal level. Blogs have evolved from personal diaries to powerful tools for communication, education and business promotion. If you're considering launching an interior design blog, read on to discover how to start on the right foot. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Get started with these interior design website templates . TL;DR: how to start an interior design blog Start by picking a niche that fits your style—like DIY decor, small spaces or eco-friendly interiors. Choose a blog name that’s memorable, use a builder like Wix to design your site and keep your branding clear and consistent. Write posts that solve real design problems, like layout tips or product sourcing, and mix in behind-the-scenes details to build trust. Stick to a posting schedule you can manage and keep your content readable with strong visuals and helpful tools. Promote your blog with SEO, social posts, email newsletters and collaborations. Use analytics to see what hits and shape your content from there. If you want to monetize, add affiliate links, ad placements or premium downloads. And if you want readers to follow your blog, give them a reason—share your process, explain your decisions and offer content that helps them feel more confident in their own space. Content types that keep interior design readers coming back Blog content type How to make it valuable Room makeover stories Include before-and-after photos, budget details and challenges you faced Step-by-step tutorials Use clear instructions, diagrams and video clips to teach design skills Trend breakdowns Explain how trends fit different styles and how to adapt them practically Honest product reviews Share pros, cons and alternative options to help readers make smart buys Interactive mood boards Offer downloadable versions and explain your choices for colors and textures Behind-the-scenes posts Share sourcing trips, client meetings and design decisions in progress Budget decorating tips Highlight DIY hacks, affordable brands and cost-saving strategies Style guides Break down key elements, mix-and-match ideas and styling dos and don’ts 6 steps to start an interior design blog Ready to embark on the journey of launching your interior design blog and understanding how to make a website ? Here are 6 steps to guide you through the process. Choose your blogging niche Select a blog maker Decide on your interior design blog’s name Plan, write and publish your blog content Promote your interior design blog Monetize your interior design blog 01. Choose your blogging niche Selecting the right niche is pivotal in shaping a vibrant and engaging interior design blog. Your chosen blog niche  will determine the focus of your content and the audience you aim to captivate. Consider these architecture-related niches and blog examples  when choosing your own.  Sustainable interior design:  With a growing focus on sustainability and eco-friendly living, this niche is gaining popularity. Share tips, ideas, and products for creating an environmentally-conscious interior space. DIY interior design:  For those who love getting creative and hands-on with their decor, this niche can be highly engaging. Share DIY projects, tutorials and budget-friendly ideas for decorating. Interior design for small spaces: Many people struggle with making the most of limited space, making this niche a potential goldmine. Share tips and tricks for maximizing space in small apartments and homes. Seasonal interior design:  With the changing seasons comes a change in decor trends and styles. Create content around seasonal decorating, including holiday-themed ideas and winter vs. summer decor comparisons. Interior design for specific rooms:  Focus on a particular room in the house, such as the kitchen or bedroom, and provide inspiration and practical advice for designing and decorating that space.  02. Select a blog maker Choosing the best blogging platform  is paramount in bringing your interior design blog to life online. Opt for a versatile blog maker  such as Wix (also a website builder ), which provides reliable hosting  and advanced security infrastructure.  Choose from some of the best interior design website builders out there. The design of your blog — including its color scheme, typography and logo—plays a crucial role in conveying your interior design identity. Choose a platform with a diverse selection of professionally designed blog templates  tailored for all blog types . A captivating blog logo  is the cornerstone of your architectural brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker  to craft a professional logo that embodies your interior design niche. 03. Decide on your interior design blog’s name Selecting a distinctive blog name  and domain name  is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity.  Tip: If you need inspiration, try using a blog name generator . Some creative interior design blog name options include: DecorDelight.com StylishSpaces.net HomeHavenBlog.com InteriorInnovations.org Some examples of interior design business and blog names we love: Casa Vilora Interiors : An interior design firm specializing in accessible luxury design. The blog is used to provide interior design tips and information to help readers live stylishly. OfCourse Interior Design Academy : A wellness-focused interior design training program. Their blog, T he Mindful Home, posts entries that include tips for Interior decorating showcasing the latest trends and traditional designs. 04. Plan, write and publish your blog content To grow an interior design blog, a robust content strategy is essential. Consider these tips when deciding how to write your blog posts : Blend evergreen and timely topics for diversity. Choose topics aligned with your target audience's interests and needs within the interior design niche. Offer a fresh perspective or a unique take on common interior design subjects to stand out. Address common queries and challenges your readers may encounter in their interior design studies or work. Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest. “ Just as important as what your audience wants to read, it’s finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it can also feel like a chore if you’re not passionate about your content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences. ” Hanna Kimelblat, Blogger and Growth Marketing Expert at   Wix.com Tip: Also include multimedia elements like images, videos and audio clips to enhance reader engagement. Images and visuals break up text, making your content more engaging and shareable. When crafting blog posts, consider: Blog format : Use short paragraphs, bullet points, and subheadings for readability. Blog post checklist:  Review for grammar, clarity, and accuracy. Ensure your blog has well-structured content that adds value. Ideal blog post length : Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.  Compelling blog titles: Create attention-grabbing blog titles  that accurately reflect content and pique readers' curiosity. You might also want to think about using AI to write blog posts and how an ai content generator  can help you with that. 05. Promote your interior design blog Promoting a blog  effectively is crucial to reaching a wider audience and building a loyal readership in the blogosphere . You’ll need to use various blog distribution strategies to enhance the visibility of your interior design blog and support your interior design marketing efforts. Check out some tried and trusted ways to promote a blog below. Search engine optimization (SEO):  Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO  strategies are a great way to build organic traffic to your blog. Social media marketing:  Share and promote your blog posts on platforms like Instagram, Pinterest and Twitter. Social media marketing can be both organic and paid. Utilize visually appealing images, engaging captions, and relevant hashtags to attract readers. Email marketing : Build an email subscriber list and send newsletters featuring your latest interior design blog content. This keeps your readers engaged and informed. Guest blogging : Collaborate with other interior design bloggers or brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog. In order to gauge how effective your blog promotion strategies are, consider looking into web analytics tools like Google Analytics or Wix Analytics  and popular blogging tools. These can help you understand where your blog traffic is coming from, which channels your content is most popular on, and which content seems to resonate with readers the most.  You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy. 06. Monetize your interior design blog Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging  while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus: Affiliate marketing : You can decide to promote products or services relevant to your interior design blog's niche. Insert affiliate links into your content, and when readers make purchases through your links, you earn a commission. Incorporate genuine product recommendations to build trust with your audience. Display ads : You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Ensure that your ads are unobtrusive and don't compromise the user experience. Premium subscription content or online courses : Another option is to offer exclusive interior design resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on design principles, hosting online courses and monetizing guides on interior design trends and best practices based on your own experience and business.  Is blogging still worth it ? Read more with our take on blogging's current and future relevance. How to get readers to follow your interior design blog Interior design readers don’t just want ideas—they want clarity. They want help solving layout issues, choosing colors, styling shelves or making the most of what they already have. When your blog gives them practical, design-focused help, they’ll stick around. Here’s how to do it: Solve real design challenges : Don’t stop at inspiration—get into the details. Walk readers through how to choose the right sofa size based on room dimensions, where to place sconces in a bathroom remodel or how to balance height and texture in an entryway. Use diagrams or photos to show options side by side. Break it down like a designer would in a client consult Stick to a clear design style : If your focus is modern organic, traditional with a twist or colorful vintage, make sure every post supports that vision. Readers looking for design guidance often feel overwhelmed—when your style stays consistent, it helps them decide if your advice applies to their space. Use recurring elements like mood boards, material palettes and room types to reinforce your style Create repeatable content series : A one-off post might help someone today, but a series makes them return. Start a format like “1 Room, 3 Layouts” or “What I’d Change in This Space” where you walk through mock client scenarios. Offer your take on real design dilemmas or reader-submitted floor plans. Series like this position you as a trusted design thinker, not just a blogger Offer tools that simplify design decisions : Create downloadable cheat sheets that answer common questions—paint undertones that work in low light, ideal curtain lengths by ceiling height, cabinet hardware pairings by style. Templates for planning a gallery wall, mapping out a kitchen workflow or organizing samples make your blog feel like a design kit readers can refer to again and again Send quick, design-focused emails : Treat your email list like your inner circle. Share things like a weekly “3 design picks under $100,” a mini Q&A with a client or a sketch of a layout that’s working in a current project. You’re not just promoting blog posts—you’re giving value in a fast, focused format that respects your reader’s time and design interest Show your process, not just the results : Don’t just share styled rooms—show how you got there. Let readers into your decision-making: why you chose one backsplash over another, how you adjusted the rug size after delivery, how long sourcing really takes. Include snapshots of sample boards, material changes or quick sketches. This turns your blog into a masterclass, not just a portfolio Why start an interior design blog? Interior design is a dynamic field, always evolving with new trends and styles. With a blog, you can showcase your portfolio and share insights on various aspects of interior design. By sharing your knowledge and tips, you establish yourself as a thought-leader in the field and inspire others seeking design inspiration. Starting an interior design blog allows you to share your passion while building a personal brand in a competitive industry.  A blog also provides a platform to collaborate with fellow professionals. Feature guest posts from other designers or collaborate on projects to showcase different perspectives. This expands your network and opens doors to potential business partnerships. How to start an interior design blog FAQ Do I need technical skills to start an interior design blog? No, with a website builder like Wix, you can create, start, promote, and monetize a blog without any technical or coding knowledge. How often should I publish new blog posts? Consistency is key, but find a publishing schedule that works for you. Whether it's weekly, bi-weekly, or monthly, maintaining a regular schedule helps keep readers engaged. How do I stay motivated to consistently blog? Set realistic goals, create a content calendar, and find inspiration in your passion for interior design. Connecting with your audience and celebrating small victories can also keep you motivated. Other types of blogs to consider starting: Finance blog Real estate blog Gaming blog Health blog Teaching blog Tech blog Mom blog Sports blog Fitness blog Beauty blog Lifestyle blog Poetry blog Craft blog Consulting blog Food blog Travel blog Writer blog Book blog Nonprofit blog

Ready to share your ideas with the world? Start your blog → So, you want to create a blog that will draw in tons of readers and eventually make you a profit. Good call. With people spending more time online than ever before, a high-quality blog that tackles an in-demand topic could be a very successful endeavor. That said, unless you’re breaking ground on a very new or different topic, there’s probably quite a bit of competition out there when it comes to this type of website . With this in mind, it’s really important that you consider which blogging niches will help you cut through the noise of everything already out the blogosphere . Let’s talk about why narrowing your focus is so important and then take a look at 120 most profitable blog niche ideas you can write about, and learn how to make a website around. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: profitable blog niche ideas Choosing the right blog niche is a key step for any new blogger or entrepreneur. Discover profitable niche ideas across many industries and interests, along with practical tips on how to find the one that fits your passion, skills and business goals. Whether you want to build authority, attract a loyal audience or monetize your blog, focusing on the right niche will help you stand out and grow. We also break down what makes a successful blog, from having a clear focus and understanding your audience to delivering consistent value and keeping your voice authentic. Use these insights to pick a niche that’s exciting for you and promising for your business. Feature Why it matters Clear focus Narrowing your topic helps attract a dedicated audience and boosts your blog’s authority. Passion and expertise Writing about what you know and love keeps your content authentic and sustainable long term. Audience needs Understanding who you’re writing for ensures your blog solves real problems and keeps readers engaged. Monetization potential Choosing niches with clear opportunities (ads, products, sponsorships) helps you build a profitable blog. Consistency Regular, valuable content builds trust and encourages visitors to return. What is a blog niche? A blog niche is a specialized topic area that you’ll be focusing on when writing content. Blogging niches allow you to narrow down your audience and craft content that is much more relevant for them. As a result, readers are more likely to become blog subscribers and you’ll be able to build authority and position yourself as a thought leader. Plus, you’ll be making it much easier for search engines to identify what your blog is about and increase your chances of ranking on high positions, which in turn will bring even more readers. There are many types of blogs you can choose to focus on, ranging from the highly technical to the more personal or creative. Some of the most common ways of brainstorming blog niche ideas include: Industry based , such as a cryptocurrency or art blog. Audience based , by targeting audiences like small business owners, SEO professionals or newlyweds. Subject based , like news content and movie reviews. To understand how popular some blogging niches are, we took a look at traffic to well-known blogs by niche. Bear in mind, not all blogs will reach these traffic levels, but the numbers give some idea of how popular a blog niche can be or get. For example, the fitness blog, Men's Health receives up to 42 million visitors a month . Looking at food blogging, this study from RankIQ , shows that food blogging is the most profitable niche and it generates the highest median income for this type of bloggers. Food blogs also make up most of the blogs with more than 50,000 average visitors a month, compared to other blog niches. The second highest earning blog niche is personal finance. The four highest traffic generating blog niches are food, lifestyle, travel, arts/crafts, and they, according to RankIQ, make up 74% of all high traffic blogs. How to find your blogging niche Ready to get blogging? Get started with Wix  today. As you learn how to make a blog , choosing the right niche is crucial for building a strong foundation. Before we deep-dive into the pool of blog niche ideas, let’s take a look at some questions you should be asking yourself as you consider the different options. What are you passionate about? What do you have the most experience and knowledge in? Is this something that people are interested in? You’re most likely starting from a place where you have already considered the first two points. After all, you want to find a blogging niche that doesn’t bore you and about which you have a lot of things to write about. The third one, however, will require a bit more external research. In order to determine the potential reach of a niche, you’ll need to do some keyword research to prove the viability of its topics. Doing so will allow you to determine whether there is enough interest in the content for you to build a successful blog about it. Additionally, you’ll be able to see whether you’ll be able to monetize your blog through ads, sponsored content or a paywall in the long run. Tools like HubSpot's blog ideas generator  can help spark topic ideas. If a blog niche idea can’t check off all these requirements, then explore a different one. Even though the passion and experience might be there, it’s very hard to stay devoted to something that doesn’t reach a significant number of people or make you money. 120 best blog niche ideas to write about As you set out to start a blog and embark on your content creation journey, take a look at the following blog niche ideas list to see how you can specialize your content on some of the most popular blog topics. We've organized the following 120 blog ideas into 20 main categories: Finance Business Marketing Sales Design and development Technology Education News Entertainment Travel Food and drink Beauty and fashion Health and fitness Relationships Gaming Science and medicine Home ownership Lifestyle and hobbies Pets Your own journey 01. Finance Money management is something everyone is concerned with, from the adolescent working to get their first credit card to the entrepreneur wanting to exponentially grow their personal savings (see how to start a finance blog ). But there are ways to niche down and focus on a particular type of expert content. Cryptocurrency Frugal living Budgeting Saving for retirement Investing Financial independence NFTs Personal finance 02. Business Whether your audience wants to learn how to run a business or simply advance in their career, they will always turn to specialized business blogs for advice. Building a startup Entrepreneurship Freelancing Business finance management Productivity hacks Hiring and outsourcing How to start a business Starting an eCommerce business 03. Marketing Although marketing is technically part of business, they’re certainly considered an entirely different breed of blogs. There are many well-established marketing blogs in the space, so make sure you have a unique perspective or insights to bring to the table. Content marketing Social media marketing Email marketing Search engine optimization Pay-per-click advertising Copywriting Digital marketing Affiliate marketing YouTube marketing Advertising strategies Learn more: How to start a marketing blog 04. Sales There are many professionals across many industries who’d be interested in learning how to level up their sales skills, such as sales managers, sales reps and small business owners. As a result, you’ll want to choose a suitable topic niche for your sales blog and target audience. B2B sales B2C sales Sales process and strategy Sales hacks and templates Sales software and apps Sales management 05. Design and development Having a website is essential in today’s world. With so many people looking to create a strong online presence, it’s no wonder that they’ll need equally powerful content to guide them on how to design their own compelling website. Web design UX design Web development App development eCommerce Website security Learn more: How to start a graphic design blog 06. Technology Technology is transforming every inch of our lives. As such, it’s an overarching topic that could just as well cater to a business audience as a consumer one. Software reviews Business automation Consumer electronics Artificial Intelligence Apple products Android products Learn more: How to start a tech blog 07. Education Education is a good topic to get into if you want a future-proof blog. Whether your blog serves as an academic resource or points your readers to relevant institutions and programs, there are numerous ways in which you can narrow down your focus. Study hacks SAT prep Online courses Language learning College-to-career prep K-12 blog for parents Homeschooling Learn more: How to start a teaching blog 08. News While there are huge news publications that are impossible to compete with as a blogger, there are also creative ways to win in this space so long as you carve out a unique blogging niche for yourself. Local Sports (see how to start a sports blog ) Pop culture Politics Silicon Valley Investigative articles 09. Entertainment Traditionally a section within larger news publications, entertainment-focused sites have been rapidly growing with the popularization of social media. Nowadays, this highly popular category has developed a long list of potential blog niches ideas to center your content on. Movie reviews Music reviews TV show guides Celebrity gossip Celebrity interviews Arts and culture Learn more: How to start a music blog 10. Travel Travel blogging is about knowing exactly what your audience’s wanderlust looks like. Keep in mind that photography also plays a huge role in starting a travel blog , so make sure to add visual content. Local travel tips Travel deals Travel hacks RV life Digital nomads Living abroad Looking to monetize your blog? Take a look at this part of our online course on how to start a blog. 11. Food and drink If you have a strong culinary background or a passion for baking, it makes sense that you want to start a food blog . Rather than trying to write about every single dish or drink you’ve ever tried, focus on a blogging niche and use your blog as an excuse to continuously try new things. Restaurant and bar reviews Homebrewing Baking and cooking tips Vegan recipes Dieting tips Healthy eating Baby and toddler food ideas Recipes 12. Beauty and fashion Trends come and go in the blink of an eye, so consumers are always in need of fresh content and inspiration. Plus, that means you’ll never have to break your brain in search of new topics for your beauty blog or fashion blog , no matter which blog niche you decide to focus on. Product reviews Makeup tutorials Healthy hair Skincare tips Fashion trends Affordable beauty DIY 13. Health and fitness As people become more mindful about their physical and mental well-being, they’re starving for content that teaches them a better way to live and manage their emotions. This need can be filled by starting a health blog . Self-care Men’s health Women’s health Mental health Sports Workout and exercise routines and tips Coaching tips Learn more: How to start a fitness blog 14. Relationships There are many kinds of relationships one will have to navigate over the course of their lives and it never gets easier. A relationship blog that’s relatable and empathetic is very likely to resonate with readers. Co-living tips Dating Wedding planning Pregnancy Parenting Navigating divorce Learn more: How to start a Mom blog 15. Gaming Games are a well-loved pastime that simply doesn’t get old. From board games to video games, most platforms and series tend to have strong fan bases, which means a very avid readership if you can nail the type of niche content they’re looking for. See our guide on how to start a gaming blog t o learn more. Game reviews Gaming tips, tutorials, and walkthroughs Playstation games XBOX games RPGs Board games 16. Science and medicine Whether it has grounding in our world or worlds beyond, people are fascinated by science, nature and medicine. Most content in these blogging niches requires a close attention to detail, lots of research, and statistical proof—so be prepared. Medical news and breakthroughs Medical condition-specific blogs Psychology Science stories and interviews Environmentalism Outer space 17. Home ownership Marie Kondo isn’t the only person who can get people excited about what they can do to make their homes look and feel better. And as people spend more time at home, they’re going to look for newer ways to spruce things up in. Interior design Tiny home trends and inspiration Organization hacks Home renovation Moving cross-country Feng shui DIY (do it yourself) Learn more: How to start a real estate blog 18. Lifestyle and hobbies This all comes down to what you’re personally interested in, how large of a community there is around it and the variety of content you can cover. It can be anything from book blogging to photography. Photography Writing DIY hacks Arts and crafts Knitting Books Gardening Learn more: How to start a lifestyle blog 19. Pets People are in love with their pets… and with other people’s furry companions. As such, animal-centric blogs can serve as valuable resources for pet owners, but can also be entertaining distractions for others. Dog parenting tips Dog training Inspiring pets Adopt-don’t-shop stories Cute animal pics and memes Pet health and wellness 20. Your own journey Have you survived an illness? Come back from a huge loss? Visited all 50 states in the U.S.? Starting a personal blog to tell your unique story can inspire others who want to hear and learn from you. Successful entrepreneurship Nomadic lifestyle Child-free life Gambling addiction recovery Nightmare client stories Dealing with depression How to start a niche blog Once you’ve chosen your blogging niche, build a home for all your written content by taking the following steps: Choose a blog website template that embodies your blog niche and matches your tone and style. Be inspired by a wide range of blog website examples. Register a domain name that is memorable and makes your blog easily identifiable. Learn how to write blog posts that build your authority and organically rank on search engines. Then, check out these blog post templates for inspiration. Maintain your blog with great website performance and strong website security that keep your content continuously accessible to readers. Find ways to promote your blog to reach a wider audience. Which blogging niche is best for you? Blogging is a vital source of content that not only establishes your brand’s voice and identity, but adds value to existing and potential users by providing them with authoritative trustworthy information that will help them throughout their user journey and engagement with your products/services. Opyhr Hanan, Blog Growth and SEO Outreach Specialist The best blogging niches for you are the ones that you're most passionate about and knowledgeable in. It's important to choose a niche that you will enjoy writing about and that provides value to your readers. You should also consider potential profitability, but this shouldn't be the only factor in your decision. Make sure you're an authority in your niche so you can establish yourself as a trustworthy figure in your field. If you're not sure which niche is right for you, try brainstorming a list of topics that you're interested in and where you think you have something unique to offer. You can also do some research to see what other bloggers are writing about and what topics are trending. Once you have a few niche ideas in mind, you can narrow it down by considering your target audience and your goals for your blog. Do you want to write for a general audience or a more specific one? Are you interested in sharing your personal experiences or providing expert advice? Do you want to make money from your blog through advertising, affiliate marketing or selling your own products and services? Once you have a good understanding of your niche, you can start developing your blog content and building your audience. Here are some additional tips for choosing a blogging niche: Choose a niche that is evergreen, meaning that it will be popular for years to come. Choose a niche that is broad enough so that you have plenty of content ideas, but narrow enough so that you can become an expert in your field. Choose a niche that is profitable. You can do this by researching which niches have high-paying advertising opportunities and affiliate programs. What are the best blog niches for beginners? Choosing the right blog niche is essential for beginners and newbies to build a successful and enjoyable blogging experience: Personal development: topics such as self-improvement, goal-setting and time management. Make sure you share your own personal experiences and growth journeys. Budget shopping tips: draw on your own experiences of managing a household budget to write tips for others, including how to find the best grocery deals, or which stores are best for which sale items. Home decor : blog about budget-friendly home decor ideas, DIY projects and organization tips. Healthy living and fitness for beginners: write about simple workouts, include healthy recipes and other tips for getting fit. If this is something you've done with success, so use your experiences as you blog. Freelancing and remote work: share insights into freelancing platforms, productivity tips and work-from-home strategies. Beyond picking from these popular topics, it’s important to make the right choice for yourself. Start with a niche you know well and genuinely enjoy. Blogging takes time and effort, and working on something you’re passionate about increases the likelihood of long-term success. Stay realistic about competition. High-demand, profitable niches often attract significant competition. Instead of looking for a “low-competition, high-demand” niche—which is rare—find sub-niches within broader categories. These often have a balance of demand and opportunity to stand out. For instance, rather than “fitness,” narrow down to “simple fitness routines for working parents.” You can also use tools like Google Trends or keyword planners to explore which topics are trending and identify areas where there’s consistent interest. This helps validate your niche idea and ensures there’s an audience for your content. What are the best blog niche ideas for teenagers? When choosing a blog niche as a teenager, it's important to pick a topic that resonates with your passions and interests while also offering value to your audience: Teen lifestyle and fashion : cover the latest fashion trends and beauty tips. Study tips : blog about tried and tested study techniques, time management tips and how to handle stress at exam time. Tech and gaming: blog about popular online games and gadgets. Creative art projects : blog about your own creative projects, include tips for getting started Teen entrepreneurship : write about how teens can start a business of their own, while juggling school work and family commitments How to stand out with a unique blog niche idea in a competitive blogging space? There are a lot of blogs out there. Chances are the niche you choose may already be packed with other blogs and bloggers trying to make their mark. Even a unique niche, might not be as easy to break into as you first think. Standing out might take more effort. But here's how you can take your blog idea or niche and turn it into something people read. What personal experiences can you transform into valuable lessons for others?  Your own struggles and triumphs might resonate deeply with readers. For instance, how did overcoming a specific challenge change your perspective and what advice can you offer to those facing similar situations? If you're starting with a personal blog idea, this is a great way to go. What hidden skills or passions can you share that people might not associate with you?  Blogs thrive on authenticity. If you’re a corporate professional who paints or a traveler who thrives on DIY, how can you blend these interests to create unique content and reach similar unique communities. What local culture, history, or traditions do you know that others might overlook?  Whether it’s the untold stories of your hometown or a unique festival, how can you use personal anecdotes to bring these to life through your blog niche. How can you reimagine popular blog topics through your unique lens?  For instance, instead of a general travel blog, could you share how you plan trips around your passion, such as architecture, literature or food? Take your niche to another niche; a niche within a niche as it where. What ongoing journey could you document in real time?  Whether it’s learning a new language, starting a fitness journey or transitioning careers, how can you involve readers by sharing your progress, struggles and breakthroughs? Why even start a blog ? These experts explain why. Blog niche ideas FAQ What are some good blog topics? Often the best blog topics are those you're the most passionate about and know the most about. It's always easiest to write what you know and to write for an audience you understand. Interested in a lot of things? Maybe focus on blog topics that have been proven to be popular with online readers. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. What are the most profitable blog niches? The most profitable blog niches are typically those that are in high demand and have a high affiliate commission rate. Some examples of profitable blog niches include: Personal finance Health and fitness Technology Business Travel How do I choose a profitable niche for my blog? When choosing a profitable blog niche, it's important to consider your own interests and expertise. You should also choose a niche that is in high demand and has a high affiliate commission rate. Here are some tips for choosing a profitable blog niche: Consider your own interests and expertise. What are you passionate about? What do you know a lot about? Choose a niche that you are interested in writing about and that you have some knowledge of. Research the competition. How many other blogs are there in your niche? Are they well-established and successful? If there's a lot of competition, you may need to choose a more specific sub-niche. Check the affiliate commission rates. How much money can you make by promoting other people's products or services in your niche? You can use an affiliate marketing network such as ClickBank or Amazon Associates to find affiliate products and services to promote. What kind of blog topics are popular? Examples of popular blog niches include: Self-improvement: This niche covers topics such as personal development, productivity and self-help. Lifestyle: This niche covers a wide range of topics, such as fashion, beauty, food and home decor. Entertainment: This niche covers topics such as movies, TV, music and video games. Education: This niche covers topics such as online learning, homeschooling and test preparation. Which blog niches are most relevant in 2025? In 2025, the most relevant blog niches are Tech and AI, Digital Marketing and Health and Fitness, reflecting key global trends and growing consumer needs. Tech and AI blogs explore innovations like Web3, blockchain and software reviews, while digital marketing blogs help businesses thrive in an evolving online landscape. Health and fitness remain timeless with topics like mental wellness, nutrition and exercise gaining steady momentum. Personal finance, sustainability and lifestyle blogs also continue to grow, offering broad appeal and strong potential for monetization. What's a low competition blog niche? The more niche your topic, the lower the competition is likely to be for readership. Enjoy a diverse hobby? Writing about this could make your blog one of a kind. The same goes for very local or regional blogs focused on very specific areas or topics related to those areas. What are some emerging blog niches? Sustainable living: Eco-friendly products, green practices, and reducing environmental impact. Micro-influencer marketing : Using smaller-scale influencers for targeted campaigns. Remote work and digital nomadism : Tips and advice for working remotely and traveling. Can I combine multiple interests in one blog niche? Of course. Combining interests can create a unique and engaging blog niche. For example, you could blend your passion for travel with your love of photography in a blog focused on travel photography tips and destinations. The key is to find a natural connection between your passions and create content that caters to a specific audience. How to check the potential profitability of a blog niche? You should research existing blogs in the niche to assess the competition and their monetization strategies. Analyze keyword search volume and competition to gauge potential traffic. How can I generate new blog post ideas consistently? To generate blog post ideas consistently: Follow industry news for ideas Use keyword research tools, like Ahrefs Answer common questions around your niche Analyze competitors and what they write about Repurpose existing content Use idea generators Should I focus on evergreen content or trending topics? You should balance both. Evergreen content provides long-term value and trending topics attract immediate interest. Mix the ratio depending on your niche and how trendy it is. What tools can help me find blog post ideas? Some useful tools for blog ideas are: 1. Google Trends 2. BuzzSumo 3. AnswerThePublic 4. Ubersuggest 5. Feedly 6. Quora 7. Reddit 8. HubSpot's Blog Topic Generator 9. Twitter/X trends 10. Google Keyword Planner

Ready to share your ideas with the world? Start your blog → For many writers, starting a blog is a passion project. We're drawn by the idea of sharing our interests, knowledge and ideas with people all across the world. But as many of us have learned, passion alone doesn't pay the rent. The good news is that it’s possible to make money off a blog, whether you just want to make some extra spending money or turn blogging into a full-time career. Essentially, there are three ways to monetize a blog: sell a product or service, create gated content or promote external brands. This article discusses specific strategies so you can decide which are best for your blog and your monetization efforts. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL:DR: How to monetize a blog (for beginners and pros) Beginners can monetize a blog in many ways, including online ads, donations or tips, freelance writing, eBooks, affiliate marketing, sponsored posts and brand sponsorships. For long-term growth, consider paid memberships, online courses, podcasts, webinars, virtual summits, coaching or consulting, merchandise, email marketing and blog advertising. How beginners can monetize a blog How to monetize a blog over the long term Online ads Paid membership programs Donations or tips Online courses Freelance blogging or writing Podcasts Ebooks Webinars Affiliate marketing Virtual summits Sponsored posts Coaching or consulting services Brand sponsorships Merchandise Email marketing Blog advertising How beginners can monetize a blog Monetizing a blog can be a time-consuming and challenging process, and it is not something that can be achieved overnight. However, there are a few ways that you can make money off your blog, even if you're blogging as a beginner . Make money from online ads Ask for donations or tips Become a freelance blogger or writer Sell eBooks Do some affiliate marketing Write sponsored posts Get sponsored by a brand Explore ways to make money blogging with display ads, affiliate marketing, sponsored content, digital products and courses, memberships and subscriptions, freelance and consulting, physical products and guest blogging. 01. Make money from online ads One of the most reliable ways to make money blogging is to display advertisements, usually web banners and banner ads, throughout your site and collect revenue from each click. The advantage of this option is that it requires minimal effort from the blogger’s end. All you need to do is set up an account with an online ads platform and connect it to your website. This is also often referred to as digital display advertising. Using the Google AdSense advertising network, you can define which fields, industries and categories of ads should be displayed on your blog to ensure that they’re a strong fit. In addition, you can design the look of the ads to match the overall design of your blog. When you plan how to make a website and create a blog on Wix, you can add Google AdSense ads to your blog and generate income anytime those ads are viewed or clicked. For the ads on your blog to be profitable, make sure that they relate to your audience’s interests. If your blog is a type of website that deals with health and wellness, your target audience probably won’t feel tempted to click on real estate blog ads. Instead, you'd want to choose ads that promote wellness solutions or health products. You might also want to consider using pay-per-click or paid PPC ads in order to generate users to your website in the first place. The more website visitors you have, the more you can increase the number of converters on your display ads and targeted advertising efforts. 02. Ask for donations or tips You can also monetize your blog by asking for donations. While you shouldn’t be pushy, you can leave a friendly, transparent note to fans expressing your appreciation for their readership and welcoming their support. Your audience will be especially inclined to support you if you’re blogging about a good cause, whether your goal is to promote social justice or support nonprofit work. You might feel more comfortable asking for donations if you are better able to convey the learning aspect of your content. Being able to provide tangible value to readers from your content may make them more likely to donate and you more comfortable with the process. The principle behind donations is that they enable your audience to thank you for providing them with free, valuable content. For this reason, it’s not advisable to ask for donations if you already charge for access to it. 03. Become a freelance blogger or writer Another effective blog monetization strategy is to become a freelance writer for widely read online publications within your niche. Even if your own blog isn’t drawing in much traffic yet, your posts serve as a valuable portfolio of your writing that you can leverage to become a freelancer for other blogs. By using your own content to establish authority and expertise, you can get hired to write for other blogs and might even be able to make it a full-time job. Learn more: How to start a writers blog To find these opportunities, you can research dedicated freelance writing job boards, online marketplaces for freelance work or reach out to brands directly. Whichever route you take, be sure to provide a link to your own blog to highlight your writing skills and experience. 04. Sell eBooks As you build your readership, offer your fans an in-depth, comprehensive angle on your content in the form of an eBook. Your eBook can be an elaboration on topics covered on your blog, or it can introduce a new theme or question that’s highly relevant to your target audience. For instance, if you’re a photography blogger, your eBook could explore the most fascinating locations you have ever worked in and what they taught you about photography. When you create an eBook, draw lessons and stories from your own knowledge and experience. Use your book to teach readers something new, and show them how they can put this knowledge into action in their own lives. Learn more: How to start a book blog Consider using Patreon to create and market your book to your potential readers. Once created eBooks can be a good source of passive income, as you create it once and hopefully sell forever. 05. Do some affiliate marketing When considering how to monetize a blog, some people opt to engage in affiliate marketing . As an affiliate, you partner with a brand to promote their products, earning a commission for every product sale that originates from your blog. From the perspective of both bloggers and brands, affiliate marketing is a win-win situation. This performance-based revenue works best when both parties involved share the same target audience. You’ll need to find a company that your readers are actually interested in to increase the chances of driving leads and sales. Having this affinity for the brand also means that you’ll be more successful in promoting it. By finding ways to connect the product’s value with your blog’s organic content, you’ll make a stronger sales pitch to your audience. While there are a variety of affiliate programs to choose from, one of the most popular choices for beginners is Amazon Associates . As an Associate, you’ll include links to Amazon products within your blog content and receive a commission for every purchase that comes through your site. 06. Write sponsored posts Another option is to create sponsored content that highlights a specific product or service. This is often an effective form of advertising for brands, and it’s also a powerful way to monetize a blog. Your first step is to find a brand to partner with. While businesses will sometimes reach out to bloggers directly as part of their own content marketing efforts, you should also take the initiative to email brands yourself and inquire about partnership opportunities. Sponsored posts usually include a product review or demonstrate how the writer uses the product for professional or creative purposes. It’s a great way to earn reliable income through your blog, since (unlike with ads and affiliate programs) you know exactly how much you’ll be making. If you choose to write sponsored posts, keep in mind the following tips: Look for a brand partnership that enables you to create a series of sponsored posts spread across several weeks or months. This way, you have a recurring and fixed source of revenue. If you're a food blogger, reach out to the brands you use in your own kitchen, making money as a food blogger, for example, when you promote products that you love and use. When you reach out to brands, show them how sponsoring your posts would benefit their business. Tell them about your website traffic, show them how the interests of your fans align with their brand and offer ideas for how you’d include their products in your content. Don’t try to hide sponsored posts. Be honest with your audience and clarify it with a short disclaimer. Don’t compromise your integrity as a blogger. Only recommend products that you believe in and that you think would offer genuine value to your readers. 07. Get sponsored by a brand In addition to creating sponsored posts, another benefit of establishing paid partnerships is to get your blog, or even your entire online presence, sponsored by a brand. With this approach, you don’t necessarily need to devote entire posts to product reviews or recommendations. Instead, you might choose to feature the sponsoring brand in your blog’s website header, with a note in your articles and social media content thanking them for their support. This type of sponsorship can be especially helpful if you find a brand that you genuinely appreciate and is highly relevant to your niche. When you negotiate your agreement, make sure that both sides are clear about expectations so you don't end up compromising your work. Ready to monetize your blog? Start with Wix . How to monetize a blog over the long term If you’ve been blogging for a while and you’re ready to make some bigger commitments, here are a few tips for monetizing a blog over the long term: Build a paid membership program Create online courses Start a podcast Make a webinar Host a virtual summit Offer coaching or consulting services Sell merchandise Leverage email marketing Advertise on your blog 01. Build paid membership plans Your blog posts offer more than just an opinion. They’re a combination of your experience, expertise and unique perspective. People want to read them because they offer special value, whether it’s professional advice, life-hacking tips, personal empowerment or any type of training. While most of your posts should be free and readily available, consider creating a pricing plan in which you set aside exclusive content for paying members. To persuade your readers that this premium content behind a paywall is worth paying for, keep some parts available for free viewing. You can use these free samples as a way to captivate audiences and get them hooked on your blog. In order to keep your publication balanced, indicate in your content calendar which posts you’d like to reserve as premium and which ones will be available to all readers. Another approach is to allow readers to purchase subscription plans so they buy access to your content. This is a popular strategy used in publications across the web. On Wix, you can easily sell subscriptions , simply set up a plan that allows you to monetize your blog. When posts get added to the subscription plan, they’re marked as exclusive content for paying readers. 02. Create online courses Consider repurposing your most popular written content in the form of online courses. This technique for selling videos online will not only help you drive engagement, but it’s also a powerful blog monetization strategy. While you should continue to offer short-form video content for free, you can ask for payment for premium videos that are more in-depth. Using Wix Video , you can sell, rent and enable your video content for download under your own terms. This enables you to determine the pricing and even restrict the duration of the video’s availability. To make the most of your online courses, think about the types of content that your target audience would pay for. For instance, you might create a complex tutorial video that goes beyond anything your audience can find for free online. These might include educational videos such as coding tutorials or a series of fitness training videos. 03. Start a podcast If you want to get especially creative with your blog, another monetization option is to start a podcast . Rather than creating audio content from scratch, you can simply repurpose the existing content on your blog. Podcasts have skyrocketed in popularity within the past couple of years, and taking advantage of this trend can increase blog traffic . On top of that, you can make money from podcasting by selling sponsorship slots to businesses. Essentially, these will be like short radio ads that you incorporate midway through each podcast. 04. Make a webinar You can further use your knowledge to create a webinar and charge people to attend. Not only is a webinar a powerful tool for sharing your insights and teaching participants new skills, but it also helps you build deeper relationships with your audience and increase engagement on your blog. Being a part of the blogosphere is very much about building an online community, and webinars help you do just that. Webinars can take a variety of forms, whether it’s a slide presentation, tutorial, workshop or audience Q&A. Regardless of which format you choose, be sure to focus on a subject you’re especially knowledgeable about. Piggyback on your blog content, but offer additional insights that can’t already be found for free on your blog. You should also offer actionable takeaways so that your audience leaves the session feeling that they’ve learned something tangible. 05. Host a virtual summit Another type of virtual event which you can charge admission for is a virtual summit. Typically, a virtual summit or conference is a video interview of 20 or more experts about a given topic. Often, they’re free for a period of 24-72 hours, after which subscribers may choose to purchase an “all-access pass” to continue viewing. On top of helping you earn an income, virtual summits are a powerful marketing strategy using streaming media to generate new interest in your blog. By helping you expand your reach and increase website traffic, they can generate income short-term while contributing to your long-term blog monetization efforts. 06. Offer coaching or consulting services Once you build authority and trust with your readership, you’re in a position to supplement written content with one-on-one coaching sessions (see how to start a coaching blog ). Regardless of your field of expertise, there’s always more than one way to convert your knowledge into useful training for others. For example, if you use your blog to share your passion for gardening, you could offer one-on-one video sessions offering tips and advice for how someone can improve their personal home garden. Or, if you’re a digital nomad and travel blogger , you can offer customized travel itineraries to clients based on their interests and budgets. Likewise, if you’re an entrepreneur or career blogger, you can offer career or life coaching sessions to your audience. Learn more: How to start a consulting blog 07. Sell merchandise Many bloggers make money by selling products inspired by their content. While some of these bloggers are already well-known influencers, internet fame is not a prerequisite for selling merchandise. Monetize your blog by selling merchandise related to your industry or niche. You can sell specific items relevant to your industry or merchandise stamped with your custom logo . To do this on Wix, you can choose to either add a pay button to your website or open an online store . 08. Leverage email marketing Email marketing is one of the best ways to connect directly with your audience and build lasting relationships. It keeps the conversation going even after someone leaves your site. When you create an email list, you’re giving your readers a space to stay updated on your latest content, products or services. It’s a direct line to the people who care most about your work. Getting started is easier than you think. Add a sign-up form to your site where readers can easily find it—your homepage, the end of a blog post or even a subtle pop-up. Give readers a reason to join by offering something valuable like a free guide, checklist or early access to content. Focus on building real connections, not just collecting emails. When someone joins your list, share content that feels personal and valuable. A great newsletter feels like a conversation, not a sales pitch with enough personality to keep readers engaged. Once your list is set up, use it to share exclusive offers and updates. Consider offering discounts on eBooks, early access to a new course or practical tips that your audience will love. Automating your emails can make this process seamless. For example, new subscribers can receive a welcome email with links to your best content or a freebie. Track the performance of your emails to improve engagement over time. 09. Advertise on your blog   Advertising is a flexible way to monetize your blog no matter your experience level. If you’re just starting out, display ads from platforms like Google AdSense make it simple. Add a small piece of code to your blog and AdSense automatically shows ads relevant to your content. You earn a share whenever someone views or clicks. It’s a hands-off way to start generating income as your traffic grows, no direct negotiations required. This is perfect for new bloggers building their audience. For established blogs with steady traffic, ad networks can take your monetization to the next level. These networks match you with brands and optimize ad placements for better performance and higher earnings. The technical side is handled for you so you can focus on creating great content. Well-placed relevant ads also improve the user experience, striking a balance between earning and readability. If your blog has a large loyal following, consider selling ad space directly to businesses. This gives you full control—set your own rates and choose advertisers that align with your audience and values. While it takes more effort upfront, like pitching to brands or adding a “work with me” page, this approach can deliver higher payouts. Ready to create a blog and monetize it? Get started with the Wix blog maker  today. How to drive blog traffic to maximize profits In order to make a good amount of money from monetizing a blog, you need to establish your credibility, build a following and attract more readers to your blog. Here are some tips for driving blog traffic to maximize your monetization efforts: Know your niche Deliver quality content Offer value Drive engagement Establish your authority Promote your content 01. Know your niche As you set to start a blog, you'll need to define its focus and a clear target audience. Rather than writing about anything that comes to mind, create a specific type of blog with a strong, centralized focus. Use your blog to build expertise in a particular area and fulfill the specific needs of your readers. Not sure what niche to run with, consider these examples: How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a beauty blog How to start a lifestyle blog Be inspired by these blog examples. 02. Deliver quality content While the quantity of your blog posts is important, the quality is even more so. Aim to publish posts consistently as part of your blog strategy, but don’t let that limit your ability to create thorough, well-researched content. After all, your goal is for readers to enjoy your articles and come back for more. Read also: CRO tests that have made the biggest impact on the Wix website 03. Offer value Just as every business must offer value to its audience to succeed, so does a successful blog. People read articles in order to address a need—whether it’s to learn something new or find a solution to their problem—and your job is to satisfy it. Go beyond cookie-cutter content and aim to write posts that stand out with original insights and genuinely helpful information. This type of valuable content can also be used to generate backlinks to your blog, from other sites, who share your valuable content in their own blog and news posts. Quality backlinks and content shares send powerful signals to search engines, making your content more visible to more people. 04. Drive engagement Your blog should not only satisfy readers but make them hungry for more. Post creative forms of content such as videos and quizzes, and add community features to build a sense of community around your personal brand. Consider tapping into the potential of social media marketing strategies, such as influencer marketing in order to do this. This means not only sharing your own content on social media platforms but getting others to as well. The more you engage your readers, the more successful you’ll be at monetizing your blog down the road. 05. Establish your authority If you’re a known expert in your field, people will want to read your work. Spread the word about your expertise by building your presence across other online platforms. Guest post on company blogs and other online publications, publish articles on sites such as Medium and LinkedIn and build a strong social media following. These strategies will help you cement your reputation as a thought leader, as well as drive additional traffic to your blog. 06. Promote your content For the above methods to be effective, you’ll need to promote your blog consistently to constantly drive more traffic, engage with your audience and strengthen your readership. As you write blog posts and continue to monetize your content, implement the following digital marketing strategies so that your site stays profitable: Optimize for search engines : Search engine optimization, or SEO, is deeply intertwined with content creation. As you write, you should refine your content to rank high on Google and other search engines. This way, you’ll be able to gain exposure and drive even more traffic to your site. This SEO for bloggers guide lays out valuable steps for developing a robust SEO strategy. The best place to start is always with keyword research from which to plan blog topics and posts. Be active on social media : Blogging and social media marketing go hand in hand. Build and optimize your social channels so that you share your expertise on multiple platforms and gather followers. If you promote your blog on Facebook , YouTube, Instagram, Twitter or LinkedIn, you’ll be able to maintain a steady flow of traffic to your posts. Engage fans with email marketing : Newsletters are a great option to keep your audience engaged. Promote your latest blog posts with captivating emails that encourage your audience to keep coming back to your website. Work on building up your mailing list, to get more eyes on your content. Expert tip from Dor Cohen, content distribution specialist at Wix: "Even today, email marketing has proven itself as a consistent distribution channel to serve your content. With AI-powered content curation, dynamic content blocks, and hyper-segmentation capabilities, we can deliver newsletters tailored to each subscriber's preferences and behaviors at scale." An important part of promoting your blog is understanding your site analytics . Knowing where your users are coming from while pinpointing what blog posts are sparking their interest and engagement can help you plan better content and generate more traffic to your site. When to monetize a blog Now that you know how to monetize a blog, you need to consider when it actually makes sense for you to do so. There is no one-size-fits-all answer to the question of when to monetize your blog. However, there are a few factors you should consider before making a decision. Your audience: How big and engaged is your audience? When you're considering monetizing your blog, pay attention to the people who would be making that happen. It's important to have a lot of people who are interested in your content and likely to be willing to pay for it. If you don't have a large or engaged audience, it may not be worth monetizing your blog yet. Your content: What kind of content do you create? If you create high-quality content that people are willing to pay for, then you may be able to monetize your blog sooner. Make sure that your content is well-written, informative and engaging. Your goals: What are your goals for your blog? If you're just starting out, you may want to focus on building your audience and creating great content before you start monetizing. However, if your main goal is to make money from your blog, you may want to start monetizing sooner. Having a clear monetization strategy will help you achieve this more quickly. The future of blog monetization Just as blogging changes and evolves to adapt to a changing blogosphere and audience, so too do the ways in which they can be monetized. Looking ahead, the future of blog monetization is likely to be shaped by several key trends: Blogs will become even more specialized, catering to highly targeted audiences with specific interests and needs. This will allow bloggers to offer more relevant and valuable content, attracting premium advertising and sponsorship opportunities from their audience. It will also help bloggers cut through a super competitive blog landscape. The rise of the creator economy will empower bloggers to diversify their income streams through multiple platforms and channels. This includes expanding beyond blogs to social media, podcasts and other various online communities to make money. Artificial intelligence will play a significant role in optimizing content for search engines, social media visibility and audience engagement. Bloggers can use AI tools to improve their reach, attract more qualified traffic and increase their earning potential. The specific tools and ways this will play out are evolving all the time. Monetize a blog FAQ How do I monetize my personal blog? There are many ways to monetize your personal blog, depending on your niche. Some of the most popular ways to monetize include offering content by subscription, affiliate marketing, online courses, eBooks and selling ad space on your blog alongside sponsored posts. How many views do I need in order to monetize my blog? If you want to sell ad space and use Google AdSense, you'll need at least 1,000 page views on your blog per day, to get started with it. Other types of blog monetization, such as affiliate marketing, don't necessarily require a minimum number of views. However, the more website traffic your blog generates, the easier it will be to seek out and secure monetization opportunities. Do blogs still make money? Yes, blogs can still make money. However, it is important to note that the days of making a full-time income from a single blog are long gone. Nowadays, most bloggers who make money do so by having multiple streams of income. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. Can I monetize a blog via Reddit? To monetize a blog via Reddit, engage in relevant subreddits by sharing valuable content and participating in discussions. Build a genuine following and occasionally promote your blog posts, ensuring they provide unique value. Be transparent and avoid spammy behavior to maintain your credibility on the platform. Consider offering exclusive content or promotions to Reddit users who read your blog. If you're using Reddit to try to promote and monetize your blog, it's very important that you adhere to community guidelines. How to monetize a blog on Wix? There are several main ways to monetize a blog built on Wix. You can integrate Google AdSense for display ads. Or consider creating premium content or courses with Wix's membership feature. You can also use affiliate marketing by promoting relevant products from your blog posts or collaborating with bigger brands for sponsored content. Think about setting up an online store using the Wix eCommerce website builder for selling merchandise or digital products.

Ready to share your ideas with the world? Start your blog → Want to learn how to make money blogging? It all starts when you create a blog  using a website builder . Publishing your first post is the essential first step—without it, you can’t start earning. From there, it’s about growing your audience, sharing valuable content and finding ways to turn traffic into income. If you’re wondering how to make a blog  that can generate revenue, this guide will walk you through the process: setting up your site, building steady traffic and taking practical steps to turn your blog into a profitable venture. Ready to learn  how to monetize a blog ? Get started on your blog with  Wix . TL;DR: how to make money blogging There’s no one way to make money online —bloggers can earn money in many ways, including affiliate marketing, sponsored posts, digital products and courses, ads, paid subscriptions, consulting or freelancing, physical products and guest blogging. By consistently creating valuable content and growing your audience, blogging can become a steady source of income and even a full-time business over time. How to make money What it means Affiliate marketing Share links and earn money when people buy Sponsored posts Get paid to write about a company’s product Sell digital products Sell things like eBooks or online courses Ads on your blog Put ads on your site and earn when people click Paid subscriptions Charge for special content or memberships Consulting or freelancing Offer your skills or advice to others Sell physical products Sell stuff like merchandise or tools Guest blogging Write for other blogs to get known and grow How much money can you make blogging? Before I started blogging, I used to wonder, how much money can someone actually make blogging as a beginner ?  But then I came across a finance blog called Millennial Money, and their stats blew my mind. They reported that after just two years of growing traffic and subscribers, bloggers can earn upwards of $100,000  annually. Within the first year, many new bloggers make anywhere from $500-$2,000 per month. Hearing about real-life bloggers making that kind of income from all  types of websites  was eye-opening, but what really stuck with me were the lessons behind those numbers. I started playing closer attention to how successful bloggers were turning their websites into actual income streams. How much money can you make blogging? - bloggerspassion.com As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin: You don’t need to be a professional writer to make it work.  I used to think that every blog post needed to sound like an experienced writer had written it. Turns out, readers care way more about someone who can speak to them honestly and provide value. Diversify your income streams.  Some of the most successful bloggers I know use a mix of affiliate links, sponsored posts and selling their own products. More strategies give you more chances to earn.  Follow tried-and-true strategies from successful bloggers. One thing I noticed early on is that blogging doesn’t reinvent the wheel. The same monetization methods work again and again if you know how to implement them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to make money blogging in 11 steps If you’re ready to take your blog from a creative outlet to something that actually pays the bills, here’s the plan I’ve followed and refined over time: Choose a profitable niche Scale your blog content Build a reputation Promote and grow Go into affiliate marketing Write sponsored content and reviews Sell digital products (online courses, eBooks and more) Advertise within your blog Offer paid subscriptions Provide consulting or freelancing services Sell physical products Discover the top ways to make money blogging — from display ads and affiliate marketing to sponsored content, digital products and courses, memberships and subscriptions, freelance and consulting work, physical products and guest blogging. How to make money blogging: build your online presence Before you start making money, you’ll need to consider how to make a website , how to start a blog and how to grow your audience. Think of it this way: more traffic to your blog can equal more money. For that reason, earning money begins with choosing a strategic blogging niche and spreading the word about your blog. Here’s how to do it: 01. Choose a profitable niche If you’re just starting a blog, you're probably asking yourself— what should I write about? Take Cup of Jo  for example. A women’s lifestyle site that explores topics like parenting, relationships and culture. With over 4 million monthly page views and almost 1 million monthly unique visitors (according to the site), the blog shows that when you offer relatable content to a niche audience, you can build a loyal following.  Before you dive into writing, you’ll need to select a blog niche . To find my niche, I asked myself three questions, and you should too: What are my interests? You’ll be investing a lot of time here, so you’ve got to choose something you care about.  Who is my audience? Imagine your audience and what they’re searching the web for. Which topics are profitable? Passion is a must, but if you’re hoping to earn from it, look for niches that offer income opportunities. For example, a travel blog can feature affiliate links to travel booking websites. Learn more: How to start a travel blog How to make money as a travel blogger Travel blog name ideas What are my interests? You’ll want to write about a topic you’re passionate and knowledgeable about to sustain your blogging efforts for the long term. Consider your level of professional experience as well. If you have no prior connections to your blogging niche, you’ll find it harder to establish yourself as a credible source in that industry. On the other hand, if you have work experience, educational background or connections in a particular field, you can write blog posts about those subjects and build trust among your readership. Take a look at these blog ideas —they'll jumpstart your imagination. Learn more: blogging vs eCommerce , blogging vs freelance writing . Who is my blog audience? Readers will flock to blogs that provide in-demand information and insight. After you’ve decided on your niche, think about which readers you may attract, the problems they face and the solutions they seek. This way, you can create and monetize a blog that provides this group the answers they need. Which blog topics are profitable? While you can blog about nearly anything, some blog niches can earn more money than others. To anticipate whether you can make money blogging with a particular niche, consider the sales opportunities in that subject area. For instance, a cooking blog could promote affiliate links in an article about the top kitchen appliances or sell ad space to culinary brands. A digital marketing blog could sell ebooks or offer consulting services. Types of blogs that make money Several types of blogs can be profitable if you know how to manage them strategically but here are the most common: Business and marketing blogs Finance blog Health blogs Fashion blogs DIY and crafts blogs Nutrition and food blogs Lifestyle blogs Whichever niche you choose for your blog, think about how you’ll monetize it from the beginning and set income goals to build a strong foundation. If you’re still stuck on what niche to focus on, these blog examples can help provide guide you in the right direction. Travel and food blog templates 02. Scale your blog content Now that you’ve selected your blog niche, it’s time to start creating content. As you begin, keep in mind that the research and planning behind your articles can influence your blog’s financial success just as much as the writing itself. On top of that, you’ll want to upload new content consistently and frequently without compromising on quality. Here’s what you should know as you start creating and scaling your content: Choose the right blog topics Just as you selected a strategic blog niche, you’ll also want to choose strategic topics to write about. The best topics must accomplish two things: They address the needs of your target audience and offer them a thoughtful, actionable solution. They target keywords with high search volumes—a number that indicates how many people look up a given word or topic during a selected time frame (typically one month). The higher the keyword volume, the more historic interest in that topic. When your articles provide a thorough answer to people’s search queries, the more likely it will organically rank on search engines—which, in turn, will bring people to your site. Don’t overlook the importance of writing headlines, either. The catchier your blog titles , the more likely people will click to read the content. Tip: Use a handy title generator tool to craft effective headlines that grab readers’ attention. Expert tip from Sharon Hafuta, SEO blog editor at Wix.com : “When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" Post blog content consistently To get more site visitors, you’ll need to post fresh content frequently. Based on the size and needs of your blog, the frequency of posting may vary. HubSpot recommends one to four posts per week, but some larger companies may post an article daily, or in some cases multiple times a day. On top of that, you’ll want to stay consistent in your publishing cadence. Don’t release a huge batch of articles one week, only to publish nothing the following week. Instead, create an editorial calendar and plan a consistent publishing schedule ahead of time. Distribute the workload As you consider how to make money blogging, remember that while you’re building your online presence, you’re also sharpening your entrepreneurial skills. You’ll soon find it hard to create upwards of three posts per week while also managing your business. Still, don’t let that slow you down. Consider getting extra help as you launch your blog so that you can scale your content quickly. You can do this by: Outsourcing some content to freelancers Letting other bloggers publish articles on your site (a great free option for you that also gives publicity to the guest contributor). Whichever option you choose, structure your workload to focus on business strategy as well as writing. Expert tip from Miyuki Shimose, SEO and marketing blogger at Wix : "The most challenging aspect of blogging is staying consistent. My trick for maintaining a consistent blog is to systematize. For example, designate just one day a week for blog editing. On that day, create two articles and schedule them for automatic publication. By repeating this each week, you can publish up to eight articles per month. This leaves you with other days to focus on tasks like researching keywords, monitoring traffic and concentrating on other things you want to do. This helps you maintain a steady publishing and optimization cadence without burning out." 03. Build a reputation as a blogger Once you’ve created a large amount of strategic content, establish yourself as an authority in your field as the next step toward making money blogging. These tips will help guide you: Try guest blogging Start by expanding your online presence, particularly in the blogosphere . You can reach out to online publications in your niche and pitch ideas for guest posts. Remember to send a link to your blog alongside your pitch as evidence of your experience in the field. To find guest blogging opportunities, browse your favorite publications to see if they publish content by outside contributors. Here is a list of 101 guest posting publications and sites that might be worth reaching out to. Some include: Mashable Smashing Magazine CopyBlogger Entrepreneur.com New York Times Op-Ed Section Inc.com Business Insider Forbes Opinion Section Alternatively, if you follow any bloggers in your niche, you can search for their name online and see where they’re getting published. That will point you toward sites that accept guest content. From there, you can pitch an idea to a writer or editor over email or via LinkedIn. If you already have a relationship with them on Twitter, you can also pitch them ideas there. Professionals in the online publishing world commonly use these social media platforms. Don’t be discouraged if a publication doesn’t accept your pitch right away. Rejections are commonplace even for seasoned professionals in the publishing world. Your pitches will be accepted as you improve your outreach efforts. Besides, the more content you have published, the more you’ll build up your reputation—and the more likely a publication will want to publish you in the future. Fashion & beauty blog templates If you’re lucky, some publications may offer you payment for your contributed content—a great start to making money blogging. That said, even if guest posting doesn't compensate you financially, it’s still valuable. In return, you get to network with others in your field, grow your readership and establish your expertise and authority. With enough experience, you could eventually land your own guest column. Guest blogging also provides backlinks to your own blog—an important search engine optimization (SEO) signal. Read this article for more tips on SEO for bloggers . Expert tip from Sharon Greenfeld, outreach team lead at Wix : "When it comes to guest posting, it's in both parties' interests to attract visitors and readers to this new piece of content. As part of the agreement with the other party, make sure that you both agree to share the post link on your own social channels and platforms." - Collaborate with experts You can also work closely with other experts in your field to establish credibility, gain exposure and build an audience. Reach out to professionals within your blogging niche—for example, a successful guest writer you follow or the editor of your favorite publication. Ask if you can conduct an interview with them, either as a guest post or for publication on your own blog. While this may seem like a bold request, people in this position often happily give interviews since it also increases their exposure. Likewise, you can cross-promote other bloggers in your industry. Give their articles a shoutout on your social media posts and blog, and engage with them on Twitter. They’ll likely start reading your content to return the favor. 04. Promote and grow your blog The more people read your blog, the more easily you can earn an income from it. For that reason, growing your website traffic is an important stepping stone for making money from your blog. Before we dive into how to promote your blog , keep in mind that you must continually market your work. You should promote your site alongside all other steps, from the very moment you publish your blog. Even as your readership grows, marketing your site will be just as crucial to its success as the blogging process itself. Spread the word and build your popularity with the following tactics: 01. Optimize for SEO Using SEO features is critical for your website’s visibility on search engines like Google. If you want people to find your blog, create content that ranks on the first page of organic search results for relevant queries. For example, if you’re creating a baking blog, you’ll want to appear in the top results for queries such as “birthday cake recipes” and “carrot cake recipes.” To do this, you should not only strive to create the most informative blog posts on the web, but you should also focus on blog SEO to optimize these posts by using strategic long tail keywords—a specific type of keyword that targets your precise audience. While this might sound intimidating, beginner bloggers can easily learn how to find these keywords, especially with the help of certain keyword research tools. These types of blogging tools—which includes Google Keyword Planner , SEMrush , Ahrefs and more—point you directly to the terms you should include. If you’re completely new to SEO and keyword research, it’s worthwhile to set aside some time to take a quick online SEO course, many of which are available for free. Wix’s SEO Learning Hub is a great place to start. You can also take a look at this blog post checklist to make sure you’ve covered all the SEO basics, from keyword research to image optimization. 02. Create a blog newsletter Another way to increase blog traffic —and make money as a result—is by learning how to make a newsletter to promote your content. This will ensure that people who find your blog will come back to read future posts. But what is a newsletter ? It’s a way to connect with your audience regularly through email content that's valuable and engaging. It’s a direct line to your readers, giving you the chance to share updates, tips and offers, all while keeping them coming back for more. How do you get people to subscribe to your newsletter in the first place? Use these ideas: Create lead magnets: People will likely sign up if they receive something valuable in exchange. Commonly known as “freebies,” lead magnets are just incentives that you offer in exchange for a subscription. Your offers might include a free ebook or guide, a complementary slide deck or online course, or a coupon code for your online store. Use opt-in forms: Opt-in boxes typically take the form of pop-ups or slide-ins asking readers to subscribe. Because they’re hard to ignore, they tend to grab the attention of site visitors more so than static text. You might choose to create an opt-in form that directly tells visitors to subscribe to your emails. Another route is to make opt-in online forms that highlight your lead magnets and ask visitors to enter their email addresses in exchange for the free reward. Build an email list: A dedicated email list allows you to tap directly into readers’ inboxes and share your most relevant content. Once you’ve secured your list, nurture your relationship with your readers. Avoid spamming or over-sending. Instead, choose a dedicated day and time that you send out your newsletter, so readers can rely on it. Expert tip from Dor Cohen, distribution specialist at Wix: “A newsletter cultivates an engaged readership that goes beyond the casual blog visitor who arrives from SERPs. It allows you to build a community around your content and establish deeper connections with your audience, keeping subscribers eagerly anticipating your next email and fostering brand loyalty. It provides a direct channel to share your latest posts, showcase different voices and promote offerings—helping retain readers between blog visits. A newsletter turns casual visitors into an invested audience that keeps growing alongside your blog.” 03. Build a social media strategy Not promoting your blog articles on social media can be a major blogging mistake . Social media marketing, like SEO, is a great free way to gain exposure. Not only should you share a link to your blog on your personal channels, but you should also consider creating separate dedicated social media accounts for your blog. Try creating a Facebook business page so that you can promote your blog on Facebook , as well as dedicated business accounts on Instagram and YouTube. Once you do this, create content to accompany your articles to grow your audience. One option is to lead with microblogging . For example, make Instagram and Pinterest posts (see how to use Pinterest for blogging ) that feature images or infographics and then link back to your blog articles within the posts. Likewise, you can repurpose your blog content as YouTube videos or shorts, or TikTok or Instagram reels and then include a link to the relevant article beneath each video. Learn more about blogging vs instagram or blogging vs Youtube  in our guide. 04. Get creative: start a podcast or webinar Expand your reach even further with different types of creative content formats. Post informative how-to videos on your site and share your insights by starting a podcast or hosting a webinar. The more varieties of content you create to promote yourself as an expert in your field, the more likely people will discover your blog. While you should initially offer this content for free to build your audience and drive traffic to your blog, you can eventually start charging to create an additional source of revenue. Keep this in mind as you plan how to make money from your blog. How to make money blogging, part 2: Monetize your content To start making money with your blog, you’ll want to consider popular ways to monetize your blog beyond its content: Online courses and workshops Advertise within your blog Offer paid subscriptions, similar to a membership website Sell merchandise and physical products Add affiliate marketing links Write sponsored content and reviews Provide consulting services (learn how to start a consulting blog ) Books and ebooks (digital products) Webinars Speaking gigs Consulting services on how to grow a blog Freelance services for writing, content creation Sell digital downloads Now that you’ve set your blog up for success, here’s how to earn a profit using the methods above: 05. Go into affiliate marketing Remember when we looked at how much money bloggers actually earn? Their expense reports show us that nearly all top bloggers use affiliate marketing as part of their monetization strategy. And for good reason: affiliate marketing is a relatively easy source of passive income. Affiliate marketing essentially means that you make money blogging by promoting other people’s products. This involves adding affiliate links to various products or services within your posts, throughout your site or across your social media accounts. When your site visitors click on those links and make a purchase, you’ll earn a commission from the sale. To find brands to partner with as an affiliate, do your market research and browse the web for affiliate marketing programs that can connect you with different products or companies. Some of the most popular programs include: CJ Affiliate :  Connect with widely recognized brands and earn commissions by promoting their products. ShareASale :  Build profitable partnerships with brands across a variety of sectors. Amazon Associates :  Promote products sold on Amazon and earn up to 10% in associate commissions. Clickbank : Explore a range of ecommerce tools, a global affiliate marketplace and gain access to support and education. Affiliate marketing is an effective strategy for both professional and  personal blogs , so take the time to try out a few different platforms to find what works best for you. 06. Write sponsored content and reviews As your blog grows, companies may approach you with sponsorship opportunities. The company will compensate you for each post you create that advertises their products to your audience. Often, these gigs come with extra perks, like free products from the company for you to review. These posts tend to take the form of product reviews or other demonstrations of how you use a company’s products or services. A good practice is to recommend products you truly believe in so that you retain your readers’ trust. In addition, look for partnerships that enable you to create a series of sponsored posts across an extended period of time. This ensures a recurring source of revenue. To find these opportunities, you don’t need to wait around for companies to find you. Reach out to the top organizations in your field and inquire about sponsorship options. Be sure to explain why the brand would benefit from the collaboration. For instance, tell them about your number of monthly visitors and what they stand to gain from reaching your audience. 07. Sell digital products (online courses, ebooks and more) Creating and selling online courses can be profitable, especially when you tap into a niche area that isn't easily accessible online. By offering unique and specialized knowledge, you set yourself apart from the sea of information available with a quick Google search. This exclusivity not only attracts a dedicated audience eager to learn from you but also positions you as an expert in your field. Another revenue-creating option is selling products directly through your blog. To do this, you can open an online store and sell items related to your blog niche or personal brand. Here are some options to get brainstorming for the kinds of items you can sell: Ebooks Online courses/Vlog Webinars and virtual events or meet ups T-shirts, stickers and merchandise with your blog logo (use a free logo maker ) Handmade crafts and other goods Printables Workshops Digital downloads Website templates Downloadable guides If you started a fitness blog , for example, you might sell branded sports equipment. Take a look at Minimalist Baker , for example, a personal blog turned online shop and foodie haven for many. Founded in 2012 by Dana Shultz, the blog's foundation is based on the criteria of 10 ingredients or less, one bowl and 30 minutes (or less) to prepare. Shultz authored a successful book, Minimalist Baker’s Everyday Cooking, with a large online community, has over 2 million followers on Instagram and a full-scale merchandise line selling baking mixes, kitchen essentials, pantry items and even photography and lighting equipment. It’s an excellent example of a blog making money by providing value through merchandising, as well as online recipes and workshops. 08. Advertise within your blog One way to make money blogging is to  add Google AdSense ads to your blog posts —and generate income as a result. What, exactly, is  Google AdSense ? The program allows you to place ad spaces on your site. Google then fills those spaces with relevant advertisements for your blog and site visitors. You, in turn, earn money when users view or click those ads. According to Wordstream , if you take the average CPCs (cost per click) across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. According to Emilio García, SEO podcaster and educator at Campamento Web: “To generate revenue with your niche website, you have two common options: displaying ads through Google AdSense or using affiliate programs that allow you to earn money for each sale you generate.” This popular and lucrative advertising  program allows bloggers to turn their website traffic into money. Through the advertising network you have the freedom to choose your preferred ad sizes, shapes and placement, allowing you to optimize for clicks while maintaining a non-intrusive browsing experience for visitors. If you decide to go this route, boost your earnings with the following tricks: Create high-quality content:  Even if you just want to make money with your blog, you should always prioritize your content quality. Strong content attracts traffic. And when you get traffic, your blog becomes a beneficial space for advertisers. Find lucrative keywords:  As you research keywords for your blog posts, keep an eye out for transactional terms that might interest advertisers. These include keywords that could potentially result in a sale, like “Best DSLR cameras” or “How to take professional photos.” Choose ad style and size:  Consider how ads will look or contrast with your blog’s color scheme or background. Tools like Social Stream are a great option for customizing your ads’ design. A/B test your ad placement:  When it comes to making money using ads, not all ad space is equal. The same ad can perform differently depending on its location—for instance, at the top, at the bottom, or on the side of a page. Conduct A/B tests to figure out which ad spaces get clicked on most and use the results to inform your ad placement moving forward. You can also  add an ads.txt file to your blog . While Google AdSense is the biggest provider, using ads.txt gives you the flexibility of connecting with ad providers other than Google. You can explore other blog monetization tools like Mediavine , Amazon Display Ads  or AdThrive  to name a few. 09. Offer paid subscriptions You can also get paid to blog through deciding to create and sell subscriptions online , allowing loyal readers to buy access to exclusive content via membership plans. Of course, some of your content should remain free—after all, readers will want to explore your blog before deciding whether to buy. But you can supplement the freebies with in-depth posts that offer exclusive insights subscribers would pay for. To pique your readers’ interest, give them a preview of each exclusive post and then ask them to subscribe to continue reading. A similar, but slightly different, approach is to offer paid memberships to your site. You can reward members with a variety of perks, including access to webinars, downloadable resources and free blog content. 10. Provide consulting or freelancing services Another way to make money blogging involves harnessing all the knowledge you’ve gained as a professional blogger. Using your blog as a portfolio , offer your own expertise as a service and promote yourself as a coach or consultant. Depending on your field, you can either work with individuals or act as a consultant (see how to start a consulting blog ) for companies. Many types of blogs, from marketing to nutrition and interior design , are a natural stepping stone to a full-fledged consulting business. For instance, you might build on your blogging experience to become a digital marketing consultant or a food coach. To start, offer services to individual clients and entice them with special packages and discounts. You can also branch out into group services, such as conferences and public speaking events, webinars and online courses. If people find that your blog offers genuinely valuable insights, they’ll likely pay for advice that’s tailored to their needs. Another option is to offer freelance services, which can be a great way to turn your skills into a steady income stream. Freelancing offers the flexibility to work on projects that excite you, such as writing or content creation, while diversifying your income. It's a win-win that lets you maintain your blogging passion while exploring new opportunities and building valuable connections in various industries. Sell physical products Another way to earn money from your blog is to sell products directly to your audience. This is a great option if your blog focuses on topics like crafting, fitness, home decor, beauty or food—areas that naturally connect to physical products. For example, a crafting blog could offer DIY kits, a fitness blog might sell workout gear or a home decor blog could feature unique design pieces. Get started by setting up an online store with Wix. Choose products that align with your readers’ interests and needs. Use clear, engaging descriptions and high-quality images to showcase your items. Make the checkout process smooth and secure and add reviews or testimonials to build trust and credibility. Selling through your blog can open up a meaningful new income stream while adding value for your audience. How bloggers make money: Real examples you can learn from Nomadic Matt: Travel blog Matt Kepnes built his site around budget travel advice and most of his revenue streams tie back to that niche. Affiliate partnerships with companies like Hostelworld and World Nomads insurance align with his readers’ needs so recommendations feel natural. His eBooks cover destinations and general travel planning, giving travelers affordable detailed guides they can buy before a trip. On the business side, he teaches others how to start and grow a blog through his travel blogging course, which positions him as both a traveler and an educator. His small-group tours are another income layer that brings his community offline, letting readers pay for curated travel experiences with him directly. Pinch of Yum: Food blog Lindsay and Bjork Ostrom turned a food blog into a full-scale business by diversifying revenue streams. Display ads on high-traffic recipe posts bring in steady income fueled by their strong search rankings. They use affiliate marketing to recommend cookware, appliances and specialty food products that readers are likely to buy after seeing them in a recipe. Their digital products include cookbooks and a food photography course, appealing to both home cooks and other bloggers. Food Blogger Pro, their membership community, offers resources, tutorials and a supportive forum for people looking to grow food-focused websites. Smart Passive Income: Business blog Pat Flynn has positioned SPI as a resource hub for online entrepreneurs and every income stream builds on that brand . Affiliate marketing is one of his main drivers with carefully chosen products like web hosting, podcast gear and email software that align with his audience’s business needs. He sells structured online courses covering podcasting, email marketing and passive income strategies, which give readers step-by-step systems to follow. Pat also earns royalties from his books which extend his reach to people outside his website. SPI monetizes its podcasts through sponsorships and more recently the brand expanded into paid community memberships and live events, giving entrepreneurs direct access to coaching, networking and accountability. The Blonde Abroad: Lifestyle & travel blog Kiersten Rich built her brand around solo female travel and that focus drives her income opportunities. Affiliate links to gear, accommodation and travel services are a strong fit since readers trust her recommendations for safe and stylish travel. She also earns from ads placed on her blog content which gets consistent traffic from travelers looking for guides and tips. On top of that, she sells digital products like photography guides and destination itineraries. One of her most unique revenue streams is curated group trips where followers can book travel experiences hosted by her brand. She also works with tourism boards and brands, partnering on campaigns that align with her audience and authority as a female travel expert. Wellness Mama: Health & wellness blog Katie Wells created Wellness Mama as a go-to resource for natural living and her monetization reflects that trust. Ads and affiliate links generate revenue from readers searching for healthy recipes, home remedies and wellness advice. Her product line, Wellnesse, sells natural personal care items like shampoo and toothpaste giving her audience a way to buy into her lifestyle recommendations. Katie also runs a membership community with access to courses, challenges and direct resources, which deepens engagement beyond blog reading. Her podcast brings in sponsorships and broadens her reach in the health and wellness space while her online courses provide additional education for families looking to make long-term lifestyle changes. How long does it take to make money blogging? There’s no one-size-fits-all answer, but most bloggers start seeing income within an average of 20 months . Some earn sooner, others take longer and a few may never monetize. The good news? Focusing on the right steps can help you speed up the process. What influences how quickly you earn: Your niche:  Some topics, like fashion, finance or travel, are highly competitive. Standing out requires exceptional content and promotion. Smaller or less crowded niches can make it easier to start earning sooner. Content quality:  The better your content, the more readers will stick around. Aim for posts that are engaging, useful and tailored to your audience. Marketing your blog:  Share your posts on social media, build an email list, guest post and optimize for search engines to get noticed. Monetization strategy:  Test methods like affiliate links, sponsored posts or digital products to see what resonates with your audience. Adapt as you learn what works best. Transparency:  Clearly disclose affiliate relationships or sponsored content. A trusted audience is more likely to support your recommendations and keep coming back. Can I earn a living by monetizing a blog? Writing a blog doesn't have to be just a hobby, it can also be a way to make money, generate a profit and live on your own terms. With the right approach you can turn your website traffic into cash in a variety of ways. Follow these tips to grow your audience, build your reputation and make your content profitable. With a combination of quality content, business smarts and monetization tools, you’ll be well on your way to earning revenue from your blog. To get started, use blog templates and then check out the how to monetize a blog part of our Blogging online course . Tip: Before you start creating your blog, see our guide on how much does it cost to start a blog  to estimate your expected expenses. Firsthand insights from a construction entrepreneur with a blog When Gita Jacobson’s home renovation started to spiral, she stepped in to coordinate between contractor and designer. “We had to scale back our work, and the contractor we ended up being able to afford just didn't know how to work with a designer,” she says. That experience inspired In the Deets , her construction and design business. “I chose Wix because it seemed easy to work with, and the website templates were very high-end looking,” Gita explains. Her Wix blog lets her share practical renovation tips, showcase projects and attract clients while using SEO to reach a wider audience. Posts like What it Costs to Remodel a Kitchen & Common Area and 5 Tips for Choosing Paint Colors  give readers real value and position her as an expert. Gita demonstrates how a blog can do more than inform—it can grow your business and help you make money from your expertise. Learn more: How to start a business Can you still make money from blogging in 2025? Blogging is far from over. It’s still a powerful way to reach an audience, share your expertise and turn your passion into income. The landscape has evolved, but with the right approach, your blog can thrive. To stand out, focus on a specific niche, create content that delivers real value and engage your readers consistently. Don’t rely only on search engines—use social media, email marketing and community building to grow your reach. Diversifying your income streams ensures your blog stays sustainable and profitable. Tips for making money from blogging in 2025: Choose your niche and own it:  Share your knowledge and insights to attract loyal readers. Prioritize quality content:  Informative, engaging posts build trust and keep your audience coming back. Use multiple monetization strategies:  Affiliate links, sponsored posts, digital products, services—find what works for you. Build your community:  Foster connection through comments, social media and email lists. Stay flexible and keep learning:  The online landscape changes fast, so adapt and grow with it. Why trust Wix’s experts? This article was created by Wix’s in-house team, who have years of experience helping people start and grow successful blogs. Every tip, template recommendation and example comes from real Wix projects, designed to help you launch a blog that looks professional, functions seamlessly and supports your long-term goals. At Wix, we’ve guided millions of creators, business owners and entrepreneurs in sharing their ideas through blogging. Our team stays ahead of the latest trends in content, SEO and design, ensuring the advice we provide is practical, actionable and based on real-world results. You can rely on this blog as a trusted resource for every stage of your blogging journey, from publishing your first post to scaling your content into a lasting blog. How to make money blogging FAQ How do beginner bloggers make money? Generally either through affiliate marketing or display advertising. Closely followed by sponsored posts. These are often considered the easiest and fastest ways to make money from a blog as a beginner. Do bloggers make much money? Income potential for bloggers can vary widely. Some bloggers earn a significant income, while others may struggle to generate substantial revenue, or it make take a long time to do so. Examples of high earning bloggers include Darren Rowse of ProBlogger and Pat Flynn of Smart Passive Income. How do bloggers get paid? Bloggers typically get paid in a variety of ways, depending on the method they are using to monetize their blog. For example, if a blogger is using advertising to make money, they will typically be paid by the number of times their ads are viewed or clicked on. If a blogger is using affiliate marketing, they will typically be paid a commission on each sale that they generate. And if a blogger is selling products or services directly from their blog, they will typically be paid when a customer makes a purchase. How do I choose a profitable niche for my blog? When choosing a profitable niche for your blog, there are a few things you should keep in mind: Choose a niche that you are passionate about: This will make it more enjoyable to write about and will help you to create high-quality content. Choose a niche that has a large audience: This will increase your chances of attracting readers and making money from your blog. Choose a niche that is not too competitive: If there are already a lot of blogs in your niche, it will be more difficult to stand out and make money. What is a blog? A blog (short for "weblog") is a website or section of a website where an individual or group regularly posts entries of text, multimedia, and other content. Blogs are typically updated frequently and are written in an informal or conversational style. Many blogs are interactive, allowing readers to leave comments and participate in discussions. How hard is it to make money as a blogger? The answer to this depends on several factors. Some blog niches are more competitive than others and so it may seem harder to attract a larger readership and monetization opportunities if you plan to focus on one of those. In general there are more blogs live today than ever before and as more blogs compete for the same pool of readers, blogging got more competitive and harder in that sense. Can I make money from a blog in just 6 months? Making money from a blog within six months is definitely possible in theory but it requires strategic planning, consistent effort and the implementation of effective monetization strategies. It would also mean creating a lot of content and getting it in front of healthy audeince numbers, fast in order for it to make money within 6 months. How do I live off of blogging? Living off of blogging requires dedication and a strategic approach to monetize your platform effectively. It often takes time to build a loyal audience who trusts your content, which is crucial for generating income. The journey can be challenging, as it involves consistent effort in content creation and audience engagement. Diversifying income streams, such as offering online courses or consulting, can help stabilize earnings.

Ready to share your ideas with the world? Start your blog → Struggling to make your blog look as good as your content? A cluttered layout, hard-to-read text or missing features can turn visitors away before they even start reading. Adding clear navigation, social sharing buttons and eye-catching visuals can help your posts get noticed and keep readers engaged. Don’t let design hold you back. With the right tweaks and focus, you can create the perfect blog  that captures attention and keeps readers coming back. If you’re starting fresh, learning how to make a website  and design it the smart way is the first step to turning your ideas into a blog people actually want to read. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: examples of blog design done right A great blog design makes your content easy to read, engaging and memorable. This guide covers the essentials: a clean homepage, clear headers, a logo, simple navigation, article thumbnails, related posts, social sharing buttons and an About Me page. You’ll also learn how to create a cohesive visual style, optimize for SEO and explore modern blog design trends like minimal layouts, bold typography, interactive features and dark mode. With these tips, your blog will look professional, keep readers coming back and help you grow your audience. Top features of a great blog Feature Why it matters Clear visual hierarchy Guides readers through your content and highlights what matters most Easy navigation Helps visitors find what they’re looking for without friction Consistent branding Builds recognition and reinforces your business identity Readable typography Makes your content easy to scan and pleasant to read Mobile-friendly layout Ensures a smooth experience across all screen sizes High-quality visuals Supports your message and adds visual interest Fast load time Reduces bounce rates and improves user experience What is a great blog design? A great blog design makes your content easy to enjoy and hard to forget. It’s clean, navigable and works smoothly on any device. With consistent fonts, eye-catching images and smart features like headers, thumbnails and social sharing buttons, your blog feels organized and welcoming. If your blog looks messy or confusing, visitors will click away—so make a great first impression. Every detail matters. Thoughtful design builds trust, showcases your content and keeps visitors coming back for more. Ready to get blogging? Get started with Wix  today. How to plan and design a successful blog Launching a successful blog design takes a degree of planning. Before beginning the design process, it’s essential to think about the purpose of your blog. Identify its key goals, niche and your own personal or brand style. All of these should influence the design of your blog. First and foremost, you should create a visually appealing layout that is easy to navigate. This means selecting an appropriate website template or theme with plenty of white space. Prioritize attractive, web-friendly/safe fonts (clear typography) that make it easy to read this type of website. You should also include navigation elements that make moving around your blog easier - such as an effective navigation bar and social media buttons. When designing a blog we recommend focusing on the following parts: Homepage Headers Logo Empty space Simple navigation Article thumbnails Related posts Social media sharing About page Expert tip from Adi Huri, Product Manager at WOW for Wix.com: "Just as us humans, every website has its own needs. Try to define what those are and what goals you’d like to achieve in order to create a successful website that is truly original." Creating a cohesive visual style for your blog Pick carefully the images and media you use within your design. The visuals you use on your blog should reflect your written content style and topic. This includes using relevant images or videos when appropriate and making sure any text is legible and clearly formatted. Always use consistent branding elements throughout your blog, such as the same fonts and colors throughout all your blog assets. Make your blog search-friendly SEO is an important element of blog design especially if you're keen to generate organic traffic to your site. Your blog should include meta tags, keywords, and other SEO-friendly onpage content optimizations to help search engines understand the relevance of your content in order to help it rank in search engines. Expert tip from Chaya Arbiv, SEO specialist at Wix.com: " If your blog isn’t easy to find online, it’s like writing in a diary that no one reads. Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts." Starting a design business? Use this design name generator  to name it. Lifestyle blog templates 10 blog design examples to inspire you Now that you have a better idea of how to design your online space, here are 10 blog examples you can use for inspiration. Bella and Bloom Mom Boss Life Style Stories All the Food Seasons in Colour The Ultimate Photographer The Wine Tails britdotdesign Life As We Explore Urban Roots 01. Bella and Bloom Bella and Bloom  is a full service web design studio that specializes in creating lasting impressions with consumers through brand recognition. Their website is dedicated to supporting their business and is complete with reviews, a portfolio  and of course, a blog. A header at the top reads, “Calling all mother-hustlers, boss babes and female entrepreneurs,” signifying immediately who their target audience is. Scrolling through their various posts, readers are greeted with a diverse range of helpful content, from business and branding tips to recipes for the best chocolate chip cookies. Pastel icons and cursive font adorn their website, making content fun to read and enhancing its laid back, professional vibe. 02. Mom Boss Life Laura Gimbert’s wellness website  is geared towards helping busy moms live a balanced and healthy lifestyle. Her content ranges from working from home tips to traveling with a toddler. Each blog post is outlined in a light grey box, complete with a title, image and the opening sentence of her post to give readers an idea of what’s in store. Pictures of Laura with her husband and kids display a more personal side of her life that allows readers to connect with her. She establishes herself as a mother helping other moms to navigate the challenges and tribulations of parenthood. To learn more about starting a mom blog , check out our guide. 03. Style Stories Rachel Norstrom  has created a lifestyle blog  centered around empowering women to express their individuality through fashion. An abundance of white space directs visitors’ eyes to the blog title when landing on the page, followed by an image of Rachel and a paragraph explaining who she is. This lets her connect with readers immediately and explains what her blog is about. A strip at the top of the page lists the blog categories, while each post features a professional image of the fashion trend Rachel is showcasing. She also includes social sharing links at the bottom of her posts to Facebook, Instagram and Pinterest so readers can easily share their favorite looks. 04. All the Food This restaurant review food blog focuses on eateries in Dublin, Ireland. Gorgeous and colorful photos of delicious cuisine are scattered throughout the content, helping readers to get a better sense of what each restaurant has in store. All The Food has even made collage style featured images, with several tempting photos pieced together to entice readers to explore each article. The blog shares content such as new restaurant openings, best places to eat on holidays and must-try desserts. Any foodie traveling to Dublin would highly benefit from reading this blog and using it as a guide to eat their way through the city. Learn more: How to start a food blog   05. Seasons in Colour Jenny Kakoudakis’ interior design blog , Seasons in Colour , equips professional designers with educational content—all within a sophisticated, tasteful and user-friendly site. In fact, it earned an  Amara Interior Blog Award  back in 2016. The first fold of the site is a full-bleed image of the feature story. The secondary feature appears on a black background, which breaks up the design of the site while calling attention to an article that Jenny is particularly proud of. To monetize the blog, she built a shopping page full of affiliate links. 06. The Ultimate Photographer It’s hard not to spend time gazing through the photos of this family and lifestyle photographer’s website. Eric Etchart manages to capture both simple, everyday moments of family life, from a child looking at a ladybug, to bigger, more momentous occasions, such as weddings. His use of lighting, focus and color tells a complete story within each image. His blog has a white background, allowing each professional thumbnail image to stand out and grab readers’ attention. Each post describes a photo shoot, including the subject and location of the session, which provides readers a behind the scenes look into the work of a professional photographer. Learn more: How to start a photography blog   07. The Wine Tails The Wine Tails  is a blog for wine and dog lovers, a place where the site creator, Molly, can blog about her latest wine tastings and share her findings with the world. Molly explains her story and her pursuit of opening a dog friendly wine shop. Her color scheme mostly contains pastel colors, such as greens and blues, with pops of bright colors like orange. A classy, outdoor aesthetic is perfectly fitting with images of vineyards, dogs and Molly herself sipping various types of wine. It’s as if visitors have the opportunity to stroll through vineyards with her discovering new types of wine. 08. britdotdesign This engaging home renovation blog provides readers with content about interior design, DIY project tutorials and inspiration for home decor. Brit also shares where visitors can find her favorite products on a page labeled Faves, as well as the components she uses to complete each project. Links to all of her social media appear next to the horizontal menu at the top of the page, so readers can easily find her other online platforms. As visitors dive into her blog posts, Brit shares details of her project plans before and after they’re completed, along with colorful photos to provide a real visual sense of her work. Learn more:  How to start a real estate blog   09. Life As We Explore The gorgeous images throughout this travel blog  will have readers coming back again and again. This website is a great representation of how blog design can be simple yet effective in connecting with its readers. One of the highlights is the Gallery section, in which these two bloggers showcase their outstanding, professional photos taken from around the world. They’re pieced together into a grid format in various sizes, with contrasting colors and textures adding beautiful elements to the page. Snow-capped mountains next to Buddha statues and bustling city streets showcase the scope of travel destinations this couple  has visited. 10. Urban Roots This German company  sends customers different seeds every month, along with instructions on how to help them grow within an urban environment. A simple logo consisting of the company name inside a circle conveys a feeling of wholeness and renewal, perfect imagery for an earth-centric brand. The logo is featured in the upper left corner of each page on their site, including their blog. A simple array of articles in both German and English provide readers with tips and tricks on how to keep their plants healthy and thriving. Beautiful, vibrant photos of flowers and herbs draw in users’ eyes and entice them to click through. The main elements of blog design When you decide to learn how to make a blog , you have two options: either your website is solely dedicated to your blog or it’s a separate section of your website. Either way, the core purpose of having a blog to begin with is to entice people to read your posts. Therefore, it’s important that your written content be the sole focus. No flashy animations or complex imagery needed here; in fact, simplicity will get you much further when it comes to expanding your readership. Here are some tips on how to optimize the different elements of your blog design: 01. Design an eye-catching homepage If your website were a house, the homepage would be the front door; it’s the primary gate to your online space. Your published posts may be featured here or on a dedicated page, but either way, your homepage needs to convince visitors that your blog is worth exploring. It should grab their attention and inform people immediately what the core purpose of your website is. Spend time considering your web design , including layout, font and colors. And because your blog is a central part of establishing your online presence, you’ll also need to think about how to best navigate visitors to it from the homepage using a menu bar. 02. Include headers Another way to draw in people’s eyes is to utilize headers on both your homepage and your blog page. A header is the top strip of each page on your site, and it helps set the tone and conveys what readers can expect from their experience. You can even customize your headers for each page if you wanted to. You should include the name of your website, your logo and even a high quality image if it’s in keeping with the tone of your site. You may also want to use a navigation menu so visitors can easily make their way from page to page. 03. Create a logo Creating a logo is an essential part of professional branding . Whether you want to start a fashion blog or a food blog , associating your name with a logo helps solidify your brand identity and makes your website more memorable. It’s a visual representation of who you are, what you stand for and the type of content you create. You can use a logo maker to generate the perfect emblem to represent yourself and your blog. Then, incorporate it throughout your site, most importantly, on her headers. You can also include it on the footer of each page along with other valuable information, such as contact details so people are sure to remember you. 04. Incorporate empty space Within a few seconds, a person visiting your site will decide whether or not your blog is worth exploring. While you may have read articles about what features to include in your blog, it’s also worth emphasizing what not to include. This is where empty space, also known as white space, comes into play. Empty space refers to areas of your blog that you simply leave blank. Too much text and an abundance of images can appear messy and unorganized. Your blog should flow seamlessly so visitors can easily navigate from one page to the next. Empty space allows readers’ to make sense of the components on each page, guides their eyes and helps frame the written content. 05. Use simple navigation While some websites, especially those in the UX or web design sphere, may incorporate complex design features, a blog design should remain simple. This allows your written content to shine through as the star. If your entire website is dedicated to your blog, your primary goal is to attract readers. They need to be able to find your posts easily and navigate the various pages on your site. Don’t steal focus with too many fancy features which can distract potential readers. Let the quality of your written and visual content speak for itself. 06. Display article thumbnails Whichever page of your blog site that houses your articles needs to be engaging, colorful and easy to explore. Displaying thumbnails of each article in a grid or listicle format is the best way to do this. It keeps all of your content organized and accessible, and allows readers to quickly scan the various titles. Make sure to include a title, date and an image that goes along with each post. Visuals are going to be a key component of drawing in readers’ attention. 07. Show related posts To keep site visitors engaged on your site for longer, include a Related Posts section. You can include this in the middle of an article, so readers are sure to scan past it while reading, or at the bottom of the page. Including your most popular articles is a strategic way to leverage this section because this is the content in which readers find the most value. You’re therefore more likely to get the attention of new visitors from these same posts. 08. Allow social media sharing Giving readers the ability to share your articles on social media is one of the easiest ways to reach new audiences and build your reputation as a thought leader. It’s also easy and free built-in marketing, which is particularly helpful if your goal is monetizing your blog . An additional tip is to write more long-form content, referring to blog posts with 1,200 words or more. These articles generate three times more social media shares than shorter content, and enabling sharing capabilities allows you to leverage this opportunity. If your blog is part of your business website, doing so will bring in new site visitors who have the potential to turn into customers. It’s a no brainer for any blogger. Food and travel blog templates 09. Add an About Me page One of the core purposes of creating any type of blog is connecting with your readers. It’s important to make your content personal and share who you are so they can get to know you. Without a trustworthy source, online content becomes far less relevant. And with over 31 million bloggers in the U.S. alone all vying for readership, connecting with visitors will help your blog thrive and stand out amongst competitors. This is why your blog design should include an About Me section. It will inform your visitors who you are so they can know who is authoring your content. Include a picture of yourself and a short bio, including the motivation behind your blog. This will help retain visitors and keep them coming back. Learn more: What is web design? Other elements to consider Visual hierarchy:  Use headers, subheaders and clear text sizing to guide readers through your content. Typography and readability:  Choose clean, easy-to-read fonts and keep backgrounds simple so your text stays clear. Brand consistency:  Repeat the same colors, fonts and visual style across your blog to strengthen your brand identity. Layout structure:  Use a grid or list layout for your blog feed to help readers scan posts quickly. Category navigation:  Organize posts by topic so visitors can easily browse the subjects they care about. Calls to action:  Add prompts that encourage readers to subscribe, explore related posts or take the next step. Engagement features:  Include elements like subscription boxes or follow prompts to keep readers connected to your content. Blog design trends to consider Here's a roundup of some of our favorite blog design trends to keep in mind when designing, or re-designing your blog. Minimalist aesthetics : Clean, uncluttered layouts with ample white space to enhance readability and focus on content are a trend we can all get behind. Less is more when it comes to blog design — don't let the design distract from your content. Dark mode : Offering an option for dark mode to reduce eye strain and cater to user preferences is always a good way to go, especially if you know your community are avid mobile users. Interactive elements : Incorporating animations, hover effects and dynamic scrolling to engage users and enhance user experience while bringing web design and blog design closer together. Think also about micro interactions — Subtle animations (e.g., button hover effects, scroll-triggered animations) that provide feedback and keep visitors engaged. Bold typography : Using bold fonts for headers and key sections to create a strong visual impact and improve legibility of your posts. Make your headings pop in the right places. Personalized design : Custom graphics or illustrations that match your brand’s unique personality, making the blog feel personal and authentic while complementing your storytelling. Expert tip from Hanna Kimelblatt, blogger and growth marketing expert at Wix.com: "Just as important as what your audience wants to read is finding a topic you enjoy writing about. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences." Firsthand insights from a wedding photography coordinator For Addie Julian, client coordinator at Dekony Visuals, wedding season is a whirlwind of long days and high energy. “Each wedding is an opportunity to do what we love (create art) and connecting personally and creatively with a couple is the most satisfying part of it,” she says. The team treasures the relationships they build, saying by the end of each wedding they feel like old friends with the couple. Like other pros featured in Wix’s wedding season advice for businesses , Addie extends the same care she brings to each wedding through her blog. “All of the backend work that comes with working weddings can take you by surprise. Being a part of someone's wedding is so much more than just showing up and shooting,” she explains. By sharing insights and helpful tips online, her blog has become both a marketing tool and a way to connect authentically with couples, even during the busiest time of the year. Why trust Wix’s experts? This article was written by Wix’s in-house team, drawing on years of experience helping creators and businesses build successful blogs. Every tip, template recommendation and example comes from real projects, designed to help you launch a blog that looks great, works smoothly and grows over time. We’ve guided millions of people in sharing their ideas online. By staying on top of the latest design, content and SEO trends, our team ensures the advice here is practical, actionable and proven to deliver results. Use this blog as your go-to resource, whether you’re publishing your first post or expanding your content into a long-term blog. Sports blog templates Learn more about website builders: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best mobile website builders   Best sports website builders Blog design FAQ What is a good blog design? A good blog design is one that is visually appealing, easy to navigate and mobile-friendly. It should also be consistent with your brand and style. What are the 5 major components of a blog? The 5 major components of a blog are: Homepage Blog posts Categories and tags Sidebar Footer How do I make my blog look good? Here are some tips for making your blog look good: Use a high-quality theme or template. Choose a theme or template that is well-designed and responsive. Use consistent branding. Use the same logo, colors and fonts throughout your blog. Use high-quality images. Use high-quality images that are relevant to your content. Keep your layout simple and clean. Don't overcrowd your blog with too many elements. Use whitespace effectively. Whitespace is the empty space between elements on your blog. Use whitespace to make your blog look more clean and organized. Test your design on different devices. Make sure your blog looks good on all devices, including computers, smartphones and tablets. How do I come up with a good website design? Here are some tips for coming up with a good website design: Start by defining your brand. What are your brand's values and personality? What kind of image do you want to project to your visitors? Choose a design that reflects your brand. Your website design should be consistent with your brand's identity. Use the same colors, fonts and images that you use on your other branding materials. Keep your target audience in mind. Who are you designing your website for? What are their needs and expectations? Make sure your design is easy to navigate. Visitors should be able to easily find the information they are looking for on your website. Use high-quality images and videos. Visual content can make your website more engaging. How do I create a blog style of my own? To create your own blog style, start by defining your niche and audience. Choose a blog maker like Wix and customize a website template that reflects your blog. Write and publish compelling and consistent content, incorporating a unique tone and visual style that's all yours. Don't be afraid to refine and change your design based on your evolving blog style. How do I design a modern blog? For a modern blog design, choose a clean layout. Opt for a minimalist color scheme and use high-quality images. Prioritize easy navigation with a user-friendly interface. Integrate social sharing buttons and design with mobile friendliness in mind. Then include multimedia elements, such as videos and infographics. How do I design a personal blog? Create a personalized blog by choosing a clean, user-friendly template. Reflect your personality in the design with a unique color scheme and font selection. Create engaging and authentic content about your interests or experiences. Include a concise about me section, share relatable stories and encourage interaction with comments. How long does it take to make $1,000 per month blogging? It typically takes 1 to 2 years of consistent effort to earn $1,000 per month from blogging, depending on factors like niche, content quality and traffic-building strategies. Some bloggers achieve this milestone faster, especially if they invest in learning monetization techniques and dedicate significant time to their blogs. However, results vary widely, and patience and persistence are key.

Ready to share your ideas with the world? Start your blog → According to Master Blogging , around four in five (80%) internet users regularly read blogs. With over 600 million blogs online and an estimated 7.5 million new ones being published daily, it’s clear that blogging is growing in popularity as both a personal endeavor and an integral business strategy- especially for those researching how to start a blog  today. But what is the current state of blogging in 2026? How have these trends changed over time, and what does the future hold for the blogging industry?  With this in mind, Wix has compiled the latest blogging statistics and facts for 2026, including insights for anyone looking to make a blog , such as blog readership statistics, blog traffic stats, average blogging income, business blogging statistics and more. Throughout the page, we’ll answer key questions that address the dynamic nature of the blogging market for 2026 and beyond.   Ready to bring your venture online?  Learn how to make a website from scratch  with a website builder  like Wix. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Top 10 must-read blogging statistics for 2026 Blog post statistics Blogger statistics Blog readership statistics Blog traffic stats Business blogging statistics Blogger income statistics Blogger industry statistics Statistics on the biggest challenges in the blogging industry Statistics on the use of AI in the blogging industry Top 10 must-read blogging statistics for 2026 As of January 2025, skysports.com was the most visited blog on the internet, with an average of 47.7 million visitors a month. (Internal Wix data, 2025)  By 2026, the largest percentage increase in visitor numbers is predicted to be for mashable.com (+456% compared to 2021). (Internal Wix data, 2025) Tech is the most popular blog category, with 63,843 mentions across those analyzed. (Internal Wix data, 2025) Based on the number of social media followers, Gary Vaynerchuk is the top blogger in the world as of 2025, with 19.23 million. (Internal Wix data, 2025)  The average U.S. blogger could earn around $103,446 annually in 2025. (Internal Wix data, 2025)  California has the highest average salary for a blogger at $123,543 a year. (Internal Wix data, 2025) There are thought to be around 600 million blogs worldwide. ( Tech Business News , 2025) The average blog post length is around 1,394 words. ( Orbit Media , 2024) The ideal length for a blog post is thought to be around 2,450 words. ( Wix , 2024) As of 2024, around four in five (80%) bloggers were using AI in their work— up from around two-thirds (65%) in 2023. ( Orbit Media , 2024) Blog post statistics How many blogs are there in the world?  According to Tech Business News , there are thought to be more than 600 million blogs in the world as of 2025, representing almost a third (31.6%) of all websites.  With approximately 7.5 million blog posts daily, this equates to more than 2.7 billion articles added to the internet per year.  Be inspired by these blog website examples. How long is the average blog post?  As of 2024, the average blog length stands at 1,394 words. This represented a 2.3% decrease from the previous year when the average blog word count stood at a decade high of 1,427 words.  Average blog post word count (2014-24)  Since 2014, the average blog post word count has generally increased, with some fluctuations between 2020-24.  Back in 2014, a blog contained around 800 words, around three-quarters (72.5%) less than the average blog post length for 2024.   These findings are supported by Master Blogging , which found that the average length of a blog article was 1,416 words, with approximately one in seven (14%) bloggers regularly crafting work that exceeded 2,000 words.  Did you know?  According to Master Blogging , U.S. readers spend three times longer on blogs compared to emails, with an average reading time of less than a minute per blog article (52 seconds). Incidentally, almost three-quarters (73%) of people confess to skimming when it comes to reading blogs, which may help explain this. How many words are in a typical blog post?   When surveyed by Orbit Media , almost a third (32%) of bloggers typically wrote blog posts between 1,000 and 1,500 words, with a similar percentage (31%) writing 500-1,000 words per article.  This was followed by less than a fifth (18%) who crafted an average blog post length of 1,500-2,000 words.  Incidentally, research by Master Blogging  suggests that people prefer shorter blogs, with three-quarters (75%) stating they prefer articles under 1,0 00 words.  The number of words in a typical blog post by industry Blog post a nalysis by Demandsage  found that marketing and advertising blogs tend to have the highest average blog post length at 2,500-3,000 words.  This was followed closely by those from the sales industry, with an average of 2,500-2,700 words per blog post.  At the other end of the scale, those in the gadgets industry typically had the smallest average blog post word count at 300-500 per post, followed by fashion blogs  at 800-950 words.  In reality, the average blog post for marketing and advertising could be up to 10 times longer than a typical article on gadgets.  How many words is a good blog post? According to experts at W ix, the ideal blog post length  should be between 1,500 and 2,500 words, with the sweet spot at 2,450. However, this is not a one-size-fits-all policy and will vary depending on several factors, such as your:  Topic and subject matter  Target audience  Goals and objectives Competitors and the length of their content  Saying that, longer blog posts can perform better than shorter ones. A study by NP Digital  found that people stayed around two-fifths (40%) longer on a page with long-form content compared to short-form content. This can help send positive signals to search engines that your article is highly relevant, high-quality and matches the user’s intent—all considered ranking factors in Google’s algorithm.  This is also supported by research from Backlinko , which ana lyzed 912 million blog posts to see how content format, word count and headlines impacted the number of social media shares and backlinks.  They discovered that long-form content typically gained around three-quarters (77.2%) more backlinks compared to shorter articles. Incidentally, the overwhelming majority (94%) of blog posts assessed actually had zero backlinks. This suggests there is no hard-and-fast rule when it comes to content length and the number of backlinks obtained.  Backlinko did, however, find that long-form content generated more social media shares than shorter content. Yet, their findings indicate diminishing returns once you exceed 2,000 words.  According to their research, blog articles between 1,000 and 2,000 words received an average of 56.1% more social shares than content containing less than 1,000 words.  Ready to get your voice out there? Create a blog  that is worth sharing. How long does it take to write a blog post? According to Orbit Media’s 2024 Annual Blogger Survey , the average blog post in 2024 took three hours and 48 minutes to write—a slight decrease of 1.3% from the previous year.  Average time it takes to write a blog post (2014-24) Between 2014-22, the average time it took to write a blog post gradually rose year-on-year, more than doubling (+119%) in this time from a low of two hours 24 minutes per post up to a peak of four hours and 10 minutes.  Want to reduce the amount of time it takes to create a blog? Check out these blog website templates  and find a web design  you love to get your blog off the ground. Blogging frequency statistics  Orbit Media’s 2024 Annual Blogger Survey  indicates that almost a quarter (23%) of bloggers publish work several times a month, followed by just over a fifth (22%) who produce new content weekly.  How often do bloggers publish? The same survey found that one in five (20%) bloggers published articles once a month, compared to around one in seven (14%) who uploaded blog posts at irregular intervals.  Need help getting your blog up and off the ground? Read our guide on adding and setting up your blog —get expert tips on display settings, layout, design  and more.  Blogger statistics  How many bloggers are there?  The number of bloggers in the world is hard to judge. Estimates from Webtribunal  place the number of blogs in the world at more than 600 million. In total, it’s believed their authors produce more than six million blog posts daily (or over 2.5 billion a year). The precise number of bloggers is unknown due to many factors, such as:  The number of inactive websites impacting the accuracy of the statistics  Not all platforms publicly share their data  Some websites don’t employ traditional web-building tools  and, therefore, are not recognized as typical web pages.    What type of blog is the most popular? Orbit Media’s 2024 Annual Blogger Survey  suggests that ‘how-to-articles’ are the most common blog types published on the internet. In all, around three-quarters (74%) of those surveyed claim to produce this type of blog content, followed by half (50%) who craft list articles.  What types of content are most likely to be published by bloggers? Less than half (46%) of bloggers questioned write guides and ebooks, with a similar percentage (45%) opting for blog posts centered around news and trends.  Percentage of bloggers who have conducted original research over time (2018-24) As of 2024, just over two-fifths (43%) o f bloggers surveyed by Orbit Media  had conducted original research within the previous year—a drop of four percentage points from the previous year.  Between 2018-20, the proportion of bloggers doing original research grew from around a quarter (25%) to more than two-fifths (42%)—a figure that has since fluctuated between 41% and 47%.   Percentage of bloggers who use visual content in their blogs Orbit Media’s 2024 Blogger Survey  shows that half (50%) of bloggers claim to include either two or three visuals in their content, with more than a quarter (26%) including just one.  By contrast, around one in 50 (2%) bloggers surveyed admit to having more than 10 visuals in their blog posts.  Percentage of bloggers who use video content in their blogs As of 2024, around a quarter (25%) of bloggers were using videos as part of their blog content. This represents a rise of 10 percentage points since 2014, when the respective figure was just 15%.  Since 2019, the proportion of bloggers using video content in their blogs has generally fluctuated between 23-26%.   How often bloggers collaborate with influencers in their blog posts Frequency Percentage of respondents (%) Never 47% Sometimes (10-50% of posts) 46% Usually/always (50-90% of posts) 8% (Source: Orbit Media)— Figures may not equal 100% due to rounding Just over half (53%) of bloggers surveyed by Orbit Media  in 2024 collaborated with influencers in some capacity, with 46% claiming this was on 10-50% of occasions.  However, a similar percentage (47%) claimed to never work with influencers when it came to working on their blog posts.    How often do bloggers update old posts as part of their content strategy? Orbit Media’s Blogger Survey  shows that around seven in 10 (71%) bloggers updated old posts as part of their content strategy in 2024 – a figure that has remained fairly constant since 2020.  As of 2017, this figure was just over half (53%), indicating an 18-percentage-point rise in the space of seven years. How often do bloggers do keyword research? More than a third (34%) of bloggers surveyed by Orbit Media  claim to sometimes do keyword research as part of their content strategy. This was followed by a quarter (25%) who always do this and a similar proportion who usually do it (24%).   Incidentally, less than a fifth (17%) admitted to never doing keyword research when writing blogs.  How often do bloggers check their analytics?  Frequency Percentage of respondents (%) I don't have access to analytics 5% Never/rarely 13% Occassionally 26% Usually 28% Always 29% (Source: Orbit Media) According to research by Orbit Media , less than a third (29%) of bloggers surveyed in 2024 claim to always use analytics as part of their blog content strategy, with a similar percentage (28%) admitting to usually doing this.  Incidentally, around one in 20 (5%) said they don’t have access to analytics tools and almost one in eight (13%) expressed they never/rarely checked their blog analytics.  For more information, check out the best blogging tools  every blogger needs to start and grow their blog.   Most effective blog posting strategies Master Blogging  reports that approximately four-fifths (80%) of blogs are likely to fail within the first 18 months, yet three-quarters (75%) of bloggers feel they are successful in what they do. This suggests a discrepancy between what bloggers think is best practice when it comes to blogging.   Blogging statistics suggest that those who spend longer on blog posts tend to report stronger results. According to Orbit Media , more than a quarter (26%) of bloggers who spend more than six hours creating their posts reported strong results once the content was live. This fell to around a sixth (16%) for those who spent one to two hours per article.  Percentage of bloggers who report strong results based on average time spent per post The notable exception to this trend was a fifth (20%) of bloggers who took less than an hour per post yet still recorded decent results as a consequence.  Percentage of bloggers who report strong results based on blog post length Orbit Media  found that, generally speaking, as average blog post length increases, so does the relative success of those articles.  For example, almost two-fifths (37%) of blogs with ‘strong results’ contained between 2,000 and 3,000 words. This was contrasted by just 10% for those containing less than 500 words. This suggests that blog posts with 2,000-3,000 words could be almost four times as successful when compared to those with less than 500.   Incidentally, once the average word limit exceeded 3,000, the success rate dropped to less than a third (31%). Yet, bloggers still reported strong results compared to those with smaller word counts (i.e., anything less than 2,000 words).   Percentage of bloggers who report strong results based on blogging frequency Blogging stats from Orbit Media  imply that those who blog more frequently should experience stronger results when analyzing the success of their articles.  For example, around two-fifths (40%) of bloggers surveyed in 2024 who produced new content daily/multiple times a week reported strong outcomes from their work. This dropped to around 10% for those who blogged once a month.     Percentage of bloggers who report strong results based on their use of AI Use of AI Percentage of respondents (%) Write complete drafts 25% Create visuals 24% Suggest edits 21% Write promotional emails 21% Write outlines 21% Write promotional social media posts 20% Generate ideas 19% Write headlines 19% Write first drafts 18% I don't use AI 20% (Source: Orbit Media) Orbit Media  also found that a quarter (25%) of bloggers used AI to write complete drafts for their content in 2024 and subsequently recorded a strong set of outcomes as a result.  According to their survey, this was the most successful use of AI when it came to blogging. Following closely was using artificial intelligence to create visuals, where a similar proportion (24%) who did so also noted decent results. Percentage of bloggers who report strong results based on the type of content published Blog post statistics from Orbit Media  indicate that those who produce blogs with roundups tend to report stronger results than any other content type.  More than a quarter (28%) of bloggers in 2024 who included roundups in their articles recorded decent outcomes once they went live. This was narrowly ahead of those featuring infographics and original research in their work (both 25%).  Percentage of bloggers who report strong results based on the number of visuals included in their blog posts Orbit Media’s 2024 Blogger Survey  suggests a direct correlation between the number of visuals in a blog post and the relative level of success.  For example, around one in six (16%) bloggers who only used one visual in their work experienced strong results compared to more than a third who used between seven and 10.  Percentage of bloggers who report strong results based on elements in their blog content Around two-fifths (39%) of bloggers who used audio in their content in 2024 reported strong results with comparative figures of around a quarter for those incorporating video (25%), contributor quotes (25%) and statistics (24%).  Percentage of bloggers who report strong results based on frequency of collaboration with influencers Orbit Media  also found that those who collaborated with influencers more often in 2024 were almost three times more likely to report strong results than those who didn’t.  Around two-fifths (38%) of those who worked with influencers in 50-90% of their work recorded successful outcomes contrasted to around a seventh (14%) who didn’t.  Percentage of bloggers who report strong results based on the editing process Editing process Percentage of respondents (%) I edit my own work (informal) 22% I show it to a person or two (informal) 22% I use an editor (formal) 34% I use more than one editor (formal) 38% (Source: Orbit Media) Blog statistics from Orbit Media  imply that bloggers with a formal editing process in place tend to report stronger outcomes than those with an informal one.  Almost two-fifths (38%) of those who used more than one editor in 2024 when reviewing their work noticed strong results once their content went live. This was contrasted by just over a fifth who either edited their own work or showed it to a person or two (both 22%).   Percentage of bloggers who report strong results based on source of traffic Orbit Media’s 2024 Blogger Survey  also highlights stronger results when it comes to traffic from influencer collaboration and outreach, with almost a third (30%) of those surveyed reporting better outcomes when they utilized this channel.  This is opposed by just under a fifth (19%) who noticed strong outcomes when social media was their main source of blog traffic.  For more information, check out how to use Pinterest for blogging  and multiply your blog traffic. You can also promote your blog on Facebook  to maximize your appeal. Percentage of bloggers who report strong results based on frequency of keyword research Frequency Percentage of respondents (%) Never 8% Sometimes (10-50% of posts) 15% Usually (50-90% of posts) 21% Always (100% of posts) 33% (Source: Orbit Media) Generally speaking, bloggers who conduct more frequent keyword research for their blogs tend to record stronger outcomes.  For example, a third (33%) of those surveyed by Orbit Media  in 2024 claimed to always do keyword research for every blog they write and, as a result, noted significant outcomes.  However, less than one in ten (8%) who reported strong results from their blog articles never did keyword research. This suggests that outcomes are around 4.5 times greater for those who invest the time researching their target keywords than those who don’t.  Explore these blog examples  to inspire your blogging journey and get your creative juices flowing.   Percentage of bloggers who report strong results based on frequency of analytics use Blog stats from Orbit Media  suggest that those who always check their blog analytics  are three times more successful in terms of their results.  Almost a third (31%) of bloggers surveyed in 2024 admitted to always analyzing the performance of their blog content, which resulted in strong outcomes. This differs from a tenth (10%) who claim to never or rarely use blog analytics yet still report decent results. “There is no 'one-size-fits-all' approach when it comes to blogging; what might work for one person may not work for someone else. What is important is that you have your finger on the pulse when it comes to your blog’s performance. Tracking data over time, spotting trends and experimenting with different strategies are some of the best ways to find out what works for you.” - Sharon Hafuta, SEO blog editor at Wix Blog readership statistics   How many people read blogs?  According to blog re adership statistics from Master Blogging , more than four-fifths (83%) of internet users read blog articles.  Based on Datareportal estimates  from October 2024, approximately 5.52 billion people are accessing the internet globally. This would equate to roughly 4.58 billion blog readers worldwide.  How often do people read blogs?  Survey data from Master Blogging  indicates that people mostly read blogs between one and four times per month (29%), followed by less than a fifth (18%) who read blogs daily.  How often do internet users read blog posts?  Frequency Percentage of respondents (%) Never 17% More than once per day 6% Once per day 18% 4-6 times per week 14% 1-3 times per week 16% 1-4 times per week 29% (Source: Master Blogging) Incidentally, just under one in five (17%) of those surveyed claim to never read blogs.  Average age of blog readers  According to Zippia , more than half (53.3%) of blog readers are between the ages of 21-35, making them the most common age demographic for blog readership.  How old are blog readers?  Around a fifth of those surveyed were either under 21 (20.2%) or 36-50 years old (19.4%), with less than a tenth (7.1%) over the age of 50.  How do blog readers get content?   Blog readership statistics from Master Blogging  indicate that most blog readers get their content from search engines. This appears to be the case for more than a quarter (26.5%) of blog users, followed closely by Facebook (24.2%).  Just over a fifth (20.9%) of blog readers claim to access content directly from the publisher, compared to one in seven (14.9%) who use mobile notifications.  Furthermore:  Almost three-fifths (56%) of those aged 18-24 use Google to look for blog content, compared to just under half (48%) of those aged 45-54. More than two-thirds (68%) of blog readers between 18 and 24 prefer using a mobile to browse the web for content compared to 65% for 25-34-year-olds. More than half (56%) of those between 25-34 passively come across content on their Facebook feeds. A third (33%) of 18-24-year-olds go directly to a publication’s website to read blog content. Most popular reasons for reading blogs Blogging statistics from Master Blogging  show that more than three-fifths (62.2%) of people read blogs to learn something, with just over half (51.1%) claiming it as a form of entertainment.   Why do people read blogs?  Just over two-fifths (42%) like to read blogs to keep up with trends, with around one in ten (10.7%) using them for work or school.  Blog traffic stats  Most common ways for bloggers to drive traffic to their content  Blogging stats from Orbit Media’s 2024 Annual Blogger Survey  suggest that nine in 10 (90%) bloggers use social media as a way to boost the amount of traffic to their articles.  What are the most popular ways for bloggers to increase traffic to their content? Almost two-thirds (65%) will use SEO  and/or email marketing  to increase the number of visitors to their blog posts, with just over a tenth (11%) opting for paid services.  The cost of starting a blog  can vary depending on the type of site you wish to create. Check out  Wix premium plans  and find the plan that’s right for you. Most popular blogs As of January 2025, skysports.com was the most visited blog on the internet, with almost 47.7 million visitors for the month. This represented an increase of almost double (+95%) from 12 months earlier.  Skysports.com was followed in second place by people.com with an average of almost 37.1 million visitors for January 2025 and sports.yahoo.com (around 27.7 million).  Most popular blogs forecasted for 2025-26 and how their popularity has changed over time  Despite Sky Sports being launched in 1990, its blog started gaining visitors in August 2018 when an average of 64,534 people clicked through to the site. For comparative purposes, the leading blog at the time was people.com , with more than 20.5 million visitors a month.  From this point forward, both sites would vie for the top spot, with skysports.com figures fluctuating between a low of 3.5 million visitors in April 2020 and a high of 64.6 million in June 2024. By comparison, people.com saw relatively high and stable visitor numbers between 2015-25, ranging from just over six million in January 2015 up to a peak of 38.5 million in February 2024.  By the end of 2026, Wix forecasts that the average number of monthly visitors to skysports.com may exceed 72.5 million (around double the amount for people.com ). By contrast, should current trends prevail, cosmopolitan.com can expect around 28.8 million visitors a month compared to more than 25.5 million for sports.yahoo.com .  Predicted percentage change of blog popularity between December 2021 and December 2026 Between 2021-26, the average number of monthly visitors to mashable.com is predicted to grow by 456%. This means there could be around 5.5 times more visitors to the site in 2026 compared to 2021—the largest percentage increase across all blogs in our study.  This is followed by 90min.com and essentiallysports.com , which are forecast to experience respective rises of 361% and 332%. In reality, this means that by the end of 2026, there may be 4.6 times more visitors to 90min.com per month and 4.3 times the amount for essentiallysports.com .  At the other end of the scale, cnet.com and entrepreneur.com are both expected to see their visitor numbers drop by around half (-99% and -98%, respectively) between 2021-26.  Most popular blog categories based on the number of mentions  Category Average number of mentions Total number of mentions Tech 1,277 63,843 Music 1,231 61,535 Sports 1,729 57,032 Entertainment 1,083 34,650 Marketing 456 22,794 Real estate 425 21,270 Lifestyle 438 15,340 Cars 420 15,116 (Source: Wix via Detailed)  In terms of the most popular blog categories, those from the tech industry tend to get more mentions than any other, with 63,843 mentions across all articles and an average of 1,277 per article. This is marginally more than those blogging about music (61,535 mentions in total and an average of 1,231 per piece of content).  The highest average number of mentions from our study came from the sports sector at 1,728—almost a third (30%) more. Yet, cumulatively, it has around 6,811 fewer mentions compared to tech across all blogs analyzed.  Are blogs still popular? Yes, blogs are still popular. According to Master Blogging , blogging has seen a 12% growth rate since 2015 and is set to rise by two-fifths (40%) by 2028.   How many blog posts to get traffic?  To get traffic to your blog, ex perts at Clear Voice  recommend having 10-15 high-quality articles published initially, with a few posts per week to gain and build momentum.  Furthermore, an interpretation of Google’s 2022 updates by Osborne Digital Marketing  suggests that a minimum of 24 blog posts per day could boost traffic by almost a third (30%), while more than 50 posts per da y could increase the amount of inbound traffic by more than three-quarters (77%).   “When blogging, it’s easy to think “the more I blog, the more people will read it.” That may be true in some circumstances. But it’s also about striking a balance between quality vs. quantity and brevity vs. exploring your content in sufficient detail to keep your audience engaged and coming back for more, sometimes referred to as “ blog cadence .” - Sharon Hafuta, SEO blog editor at Wix Business blogging statistics  According to research by Demandsage , around four in five (80%) Fortune 500 companies have a dedicated blog, suggesting this is an important feature for gaining (and sustaining) your position amongst the business elite.  Most common marketing channels preferred by marketers   More than two-fifths (44%) of marketers surveyed by Hubspot  use social media to promote their brand, making it the most common marketing channel for marketers.  This was followed by more than a third who used blogs (36%) and email marketing (35%) as a means to boost brand awareness and get their content in front of their target audience.   How are blogs different from other articles published on the internet? Blogging vs content marketing : While blogging focuses on sharing insights and information relevant to the audience, content marketing aims to drive profitable consumer action. That said, according to Master Blogging , more than nine in 10 (92%) content marketers integrate blogs into their plans, highlighting that it’s not a case of one or the other when it comes to effective content delivery.  B2C and B2B blogging trends  According to recent blogging statistics from Hubspot , just under a quarter (23%) of B2B companies use blog posts as part of their content strategy compared to a fifth (20%) of B2C organizations. Most common media formats used by companies as part of their content strategy By contrast, less than a third (30%) of companies claim to use short-form videos to promote their content, with a similar percentage (29% for B2B and 30% for B2C) opting for images.  Get everything you need to build, run and grow your business online with an eCommerce website builder , including over 900 fully customizable eCommerce templates  at your disposal.    Average blog lead generation Business blogging statistics from Demandsage  found that more than three-quarters (76%) of B2B marketers generate leads through blogging.  They also found that:  B2C companies that blog typically generate around nine-tenths (88%) more monthly leads than those that do not.  B2C organizations that blogged 11 times or more per month typically received more than four times the number of leads than those who blogged four or five times per month. Blogging can increase your web traffic by more than half (+55%), with 94% more links to your website, 126% higher lead growth, 97% more inbound links and 434% more indexed pages. This is supported by Master Blogging , who found that businesses with blogs experience 55% more website visitors and cash in on around two-thirds (67%) more leads than those who don’t.   Average blog conversion rate According to research by Demandsage , the average c onversion rate for a blog is around 5%, with more than a third (35%) of businesses reporting conversion rates between 2-5% and slightly less (30%) experiencing a consistent rate of 10% or more.  They also found that buyers who find content through search engines have a close rate that is around eight times higher than those who don’t (14.6% vs. 1.7%, respectively).  Use of case studies in blogs   An analysis of B2B blogging trends by Demandsage  shows that almost three-quarters (73%) of B2B marketers use case studies for blogging and content marketing . By contrast, more than nine in 10 (94%) opt for social media to achieve this.  From a user perspective, more than a third (36%) of readers felt blogs were more credible when they included case studies.  Type of blog content   More than a third (36%) of B2C businesses value visual content over written content compared to around a quarter (25%) for B2B companies.  Incidentally, Demandsage  also found that bloggers who update old posts get 270% more results than those who don’t.  Looking to start up your blog but not sure where to begin? Check out the ultimate blog post checklist  to help you get it right.  Blog shares According to Demandsage , B2C blogs receive around 9.7 times the number of shares compared to B2B blogs. However, the distribution of links and shares recorded by both are notably similar.  Blog consumers  Blogging stats from Demandsage  found that more than three in five (61%) U.S. online consumers made at least one purchase based on a recommendation from a blog.  Furthermore, seven in 10 (70%) consumers said they would prefer to learn about a company through relevant blog articles rather than ads, with almost three-quarters (74%) of B2B buyers admitting they conducted more than half of their business research online before making a purchase.  Master Blogging  also found that a similar percentage (70%) would rather read a blog than be bombarded by adverts.  Therefore, having helpful blog content should help educate your consumers, draw them in and position you as the go-to brand in your industry. Blog ROI According to blog stats from Demandsage , those who prioritized blogging were around 13 times more likely to have a positive ROI than those who didn’t.  Is blogging worth it? Yes, blogging is still worth it , even in 2025. It allows you to connect to millions of people around the world, share useful information with your audience and repurpose content to make it even more relevant to their needs.   Top bloggers in the world  As of 2025, Gary Vaynerchuk had the most social media followers among all bloggers from our study. At just over 19.2 million, the American businessman and author had around 7.6% more than Tony Robbins in second place (17.8 million) and almost two-fifths (38.6%) more than Arianna Huffington in third.    Top bloggers in the world based on the number of social media followers  Blogger Instagram followers LinkedIn followers X followers Total number of followers Gary Vaynerchuk 10,423,763 5,752,153 3,051,442 19,227,358 Tony Robbins 7,379,440 7,281,468 3,156,692 17,817,600 Arianna Huffington 778,424 9,612,439 2,621,424 13,012,287 Timothy Skyes 1,442,903 11,857 328,169 1,782,929 Heather B. Armstrong 58,097 - 1,140,336 1,198,433 Pete Cashmore 27,851 1,151,907 13 1,179,771 Mario Lavandeira 574,094 - 139,172 713,266 Joel Comm 14,050 30,310 609,040 653,400 Matt Cutts 3,620 6,983 476,242 486,844 Joshua Micah Marshall 377 1,010 366,250 366,627 (Source: Wix via Instagram, LinkedIn and X)  More than half (54%) of Vaynerchuk’s followers were from Instagram—some three million more than Tony Robbins in second place.  By contrast, almost three-quarters (73.9%) of Arianna Huffington’s followers were from LinkedIn, with more than 9.6 million followers from this platform (the highest figure across all those in the top 10). Which bloggers earn the most money? Based on earnings, Tim Sykes was one of the top bloggers in the world as of 2024, according to Target Internet . With estimated monthly earnings of around $1 million, this is around four times the amount of Chiara Ferragn i in second place.  Melyssa Griffin in third was taking home around $238,000 per month in 2024 (almost the same as Elsie Larson, Emma Chapman and Alborz Fallah combined in ninth place).  Did you know? Less than 1% of bloggers are making more than $1 million a year ( Master Blogging ). Blogger income statistics  How much does the average blogger make?   Based on a Wix analysis from Indeed.com and Glassdoor, the average U.S. blogger can expect to earn around $103,446 a year.  Average blogging salary across the U.S. by state When broken down by state, the highest mean average blogging income can be found in California, with a typical blogger earning in the region of $123,543 a year.  This is around $3,000 a year more than the average blogger based in New York and almost $7,000 a year more than someone employed to blog in the District of Columbia. How long does it take to make money blogging? According to our guide on making money from blogging , bloggers could earn anything upwards of $100,000 a year after their first two years of blogging. Within the first year, this figure is typically between $500-$2,000 a month, depending on the industry and type of activity.  Average blogging salary across the U.S. by city Bloggers employed in Menlo Park can expect an average salary of $162,544 a year—the highest across any city in our study and over two-fifths more (44%) than the national average.  This was followed by those working in Palo Alto, who typically earn $160,170 from blogging.  Overall, out of the 10 U.S. cities offering the highest average blogger income, the top six are all located in California, helping to reinforce its position as the leading state for those looking to make money from blogging.  Can you make money from blogging? Yes, you can make money from blogging  through methods like displaying advertisements, affiliate marketing, sponsored posts, selling digital products or offering relevant services to your blog’s niche. Note, this may require planning, preparation and patience to find an approach that works for you and the niche you are working with.  Blogging industry statistics  Blogging industry market size  According to research by Dataintelo , the global blogging industry market size was reportedly worth $2.8 billion in 2023. Growing at a compound annual growth rate (CAGR) of 7.1% during the forecasted period, the blogging industry could be worth $5.3 billion by 2032.   This growth is largely fueled by an increasing number of global internet users, the increasing popularity of digital marketing and the need to engage with customers using personalized content.  Blogging platform market share   Technology Est. market share (%) Est. number of customers Tumblr 72.27% 349,147 Medium 22.41% 108,251 Google Blogger 5.25% 25,366 Other 0.07% 360 (Source: 6sense) Blogging statistics from 6sense  indicate that, as of 2025, Tumblr has the biggest market share of the blogging industry, accounting for almost three-quarters (72.27%) of the overall blogging market.  With almost 350,000 customers, this makes it around three times more popular than Medium in second place, which occupies just over a fifth (22.41%) of the market and around 108,251 customers.  Blogging platform customers by location  According to an anal ysis by 6sense , companies using blogging platform technology software tend to be located in the U.S., accounting for almost two-thirds (63%) of the top seven locations.  The U.S. has around 6.5 times more customers than the U.K. in second place and 7.5 times more than Germany in third.  Master Blogging  also found that ju st under half (48%) of all blogs are written in English, making it the most common language for blogging.  Blogging platform customers by industry  In terms of blogging platform customers by industry, the majority tend to be from marketing, occupying just over a fifth (20.5%) of the top seven sectors. This is followed closely by social media (16.3%) and digital marketing (15.4%). Does blogging help with SEO? Yes, blogging can help with SEO  and drive more traffic to your web pages as search engines reward sites with high-quality content and ones that are frequently updated. A blog is a great way to add fresh content to your site regularly that is informative and meets the search intent of your users. In turn, this should attract more people to your site, send out positive signals to search engines and boost your rankings for those target keywords—all part of the blog SEO  process.   Statistics on the biggest challenges in the blogging industry  According to Orbit Media’s 2024 Annual Blogger Survey , more than half of bloggers struggle with attracting visitors from sear ch engines (53%), making this one of the biggest challenges faced by the blogging industry.  This is followed closely by getting readers to engage with their content (52%) as well as getting traffic and attracting visitors in the first place (52%).  Biggest blogging challenges Just under half of bloggers surveyed in 2024 claimed their biggest challenge was finding time to create and promote their content (49%) or attract visitors from social media platforms (48%).  Statistics on the use of AI in the blogging industry  In 2023, just under two-thirds (65%) of bloggers were using AI. This figure for 2024 was closer to four in five (80%).  Most common uses of AI in blogging Orbit Media’s 2024 Blogger Survey  shows that more than half (54%) of bloggers in 2024 were using AI to generate ideas. This represents a percentage point increase of 11 from the previous year and the most common use of AI in blogging for the second year running.  Just over two-fifths (41%) of bloggers in 2024 were using AI to write headlines, with a similar percentage utilizing this technology for writing outlines and suggesting edits (both 40%).  Incidentally, the proportion of bloggers not using AI dropped by 15 percentage points between 2023-24, indicating its growing popularity within the blogging industry.  Experience site creation like never before with an AI website builder  to create a professional site in minutes. Save time through automation, personalize your site exactly how you want it using AI features  and generate content at scale, all with a few clicks.   Blogging statistics FAQs Do people still write blogs? Yes. As of 2025, people still write blogs. In fact, according to Webtribunal , there are an estimated six million blog posts produced each day globally.  Are blogs reliable sources? Generally speaking , yes; blogs  could be considered reliable sources of information. However, it will depend on several factors, such as where they got their sources from, when they were published and who published them.  Since bloggers often talk about topics and experiences in their industry, they could themselves be deemed reliable sources of information. However, be aware that bias may creep into the content, particularly if the blog is trying to persuade you to buy a particular product/service.  Almost a quarter (23%) of those surveyed by Master Blogging  felt that poor content ruins the overall credibility of a blog. Therefore, having high-quality conte nt is integral if you’re to be regarded as a reliable source of information.  How many blog posts are there? According to Webtribunal , there are believed to be around 600 million blogs in the world, producing around 2.5 billion new blog posts per year.  When did blogging start? Blogging started around 1993-94  when 19-year-old college student Justin Hall added hyperlinks from his home page to interesting content he found online and some articles he wrote. This contained basic HTML text formatting and small images. The New York Times magazine  named Hall as the ‘founding father of personal bloggers’ in 2004 (almost 10 years after his original accom plishment).   When did blogging become popular? Blogging became popular  around the late 1990s, with the emergence of more blogging platforms on the mass market, such as Blogger and LiveJournal in 1999, and Xanga in 2000.    Why are blogs so popular? Blogs are popular for many reasons . They are important for:  Relationship and community building : Allowing people to share their thoughts and experiences with others in that industry/field and interact with one another. This can help with the sharing of information and develop brand management.   Monetization: Enabling people to make money from their blog  content . An example of this could be through affiliate marketing, where companies pay you to promote their business and increase their customer base.  Easy to create : People can now create and update their blogs regularly, thanks to website-building platforms such as Wix. As these platforms remove the complexity of understanding computer code, they allow bloggers to get their content live faster than traditional methods and with much less hassle.      Why do people read blogs? Blogging statistics from Master Blogging  indicate that more than three-fifths (62.2%) of people read blogs to learn something, with just over half (51.1%) finding them entertaining.

Ready to share your ideas with the world? Start your blog → With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website ? Why does every business seem to have one? You may even ask yourself, how can I start my own blog? In short, many individuals and businesses create a blog to share their ideas and expertise as well as boost their online presence. This article will answer your most pressing blogging questions and help you understand how and why blogs succeed, plus show how you can utilize them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: What is a blog? A blog is a regularly updated website or page written in a conversational tone, often sharing personal insights or professional expertise. Whether you're launching a business or building a personal brand, a blog helps you connect with readers and grow your presence online. In this guide, you’ll learn what a blog is, how it works the different types out there and why blogging is a smart move for just about anyone looking to build trust and stay visible. What makes a blog stand out? Feature Why it matters Fresh, consistent content Keeps your blog relevant and helps improve SEO Clear focus or niche Builds credibility and attracts the right audience Authentic voice Creates a stronger connection with your readers Visual elements Improves readability and adds personality through images, video or graphics SEO-friendly structure Boosts visibility with optimized headings, meta tags and keywords Engagement tools Lets readers interact with your content through comments, shares and CTAs Monetization potential Opens up opportunities to earn through affiliate links, products or ads What is a blog? Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is short for "weblog" (a combined version of the words “web” and “log”). At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates. In fact, many people even make money blogging as professional full-time bloggers. As the publishing world has evolved, and more of it has moved online, blogs have come to occupy a central position in this digital content world. Blogs are a source of knowledge, opinion and concrete advice. While not yet posed to replace journalism as an art form, people increasingly look to trusted blogs to find answers to their questions, or to learn how to do something. What makes blogs especially engaging is their informal and conversational style, making them feel approachable and relatable to readers. Another defining feature of blogs is how they organize content, with posts arranged in reverse chronological order. This means that the newest posts always appear first, keeping the most relevant or timely information front and center. Blogs are always evolving both in terms of how they're created and what they are used for. They can be a vehicle for creativity and for marketing. They're also increasingly created and read on mobile apps, as mobile blogging also comes into its own. Learn more: Website vs. blog , Website vs. blog vs. forums Source: Oxford Languages Who uses a blog? A variety of people use blogs, including individuals, businesses and organizations — both commercial and nonprofit. Bloggers range from hobbyists and influencers to professionals and experts in specific fields. Most blog users have a blog to share their personal experiences, opinions or creative work. Businesses and companies use blogs for marketing, customer engagement and SEO traffic. Educational institutions and nonprofits may also start a blog to share their research, updates and resources. Bloggers can be individuals starting a personal blog or they can be, usually, marketing employees of a business or organization. Bloggers can use a blog to write on anything, common types of blogs include fitness, travel, finance and business, technology and politics. Ultimately, anyone with an interest in communicating with an audience or sharing knowledge benefit from using a blog. What does a blog look like? A blog consists of a series of articles or posts. While the appearance of your blog can vary depending on the platform and design choices made by you as the blogger, here are some common elements you may find in a typical blog and include in your own, keeping in mind the importance of user experience design and web design. Header The top section of a blog often contains your blog's title or logo, along with a navigation menu that helps visitors explore different sections or categories of your blog. You might decide to categorize blogs from the same topic together, for repeat readers who are looking specifically from posts from that area of interest. Content body This is where the content of your blog posts is displayed. Each post usually includes a title, author name, date of publication, and the main content of the post, which can include text, images, videos, or other multimedia. Sidebar A blog may have a sidebar on one or both sides of the main content area. The sidebar often contains additional information or features such as a search bar, recent posts, popular posts, categories, tags, social media links, an about section, and advertisements. You can this part of your blog to help establish your blogs navigation, and site hierarchy to users and search engines. Comments Many blogs allow readers to leave comments on their posts. The comments section typically appears below the main content of each post and may include the ability for readers to reply to comments or upvote them. Before enabling comments on your blog, make sure you have the time and resources to manage comments effectively. You'll need to monitor them for spammy messages which should be deleted, or for messages from genuine readers who you'll need to connect with. Footer The bottom section of your blog usually contains copyright information, links to your privacy policy and terms of service, additional navigation links, and sometimes widgets like a subscription form, social media icons (social share buttons) , or related posts. Blog designs can vary greatly depending on the theme, customization options, and personal preferences that you chose. These elements provide a general overview of what a blog looks like, but blogs may have unique layouts or additional features based on your chosen platform and your design choices. Generally to create and manage a blog, you'll need a blog platform or CMS . Within this you'll also need a domain name and web hosting service like Wix hosting . Ready to start blogging today? Get started with Wix . Types of blogs Different types of blogs cover varying topics, from food and fashion to marketing. Blogs are composed of individual posts on more specific subjects within the blog’s field of expertise. To get started with blogs on social media, check out microblogging . These posts often serve as a platform for discussions, as many blogs have active comments sections. You can think of a blog almost as a newspaper that adds articles and continually maintains the archive. Whether you’ve seen stand-alone blogs or blogs as website sections, you’ve probably encountered blog examples all over the internet. Some of the most popular types of blogs in the blogosphere include: Food blogs Travel blogs Health blogs Fitness blogs Lifestyle blogs Fashion blogs Beauty blogs Parenting blogs, Mom Blogs Business blogs, Finance blogs , Tech blogs Sports blogs Art blogs, Poetry blogs Music blogs Gaming blogs Coaching blogs Interior design blogs Want to learn more about blogging? Visit Wix Learn . Website vs. blog As you now know, a blog often deals with a given topic and is updated with regular posts, mostly in the form of articles. Websites, however, are often broken down into inner explanatory pages, each with varying purposes. This can mean anything from an FAQ page to a welcoming homepage design. These pages are occasionally updated, making a website more static than a blog. Oftentimes websites have internal blogs, while other websites are entirely blogs without any additional pages. When blogs are a section of a larger website, the website provides the bulk of the information and uses a blog feature to keep users updated and engaged. For example, think of an online store that also offers a blog about their various products and how to use them. Blogs that make up the entire website usually rely on the content itself rather than sell a product or market a service. Learn how to make a website . Fashion blog template Importance of blogs Whether it’s personal or professional, a blog provides endless opportunities for a website’s traffic growth. Not to mention, the popularity of blogs hasn't diminished. In fact, the opposite is true: As Neal Shaffer, founder of the digital marketing consultancy PDCA Social says, blogging isn’t dead , “blogs are useful for a lot more than just sharing your thoughts. In fact, 60% of consumers will buy something after they’ve read a blog post on the topic.” Blogging is still important today, for establishing your web present and for the following reasons. Relationship and community building Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. They're an impactful form of information exchange. Essentially, blogs have become a social platform unto themselves and a central part of online community building. For this reason blogs are also a key part of brand management. Your content creation efforts, published via a blog can be used to represent your brand, its values and your products. Monetization Another reason why blogging has become so popular is that many people have started monetizing their blogs . Bloggers tend to make money off of advertisements in a couple of different forms. One of the most common types of advertisements is affiliate marketing . Since bloggers often discuss a given topic and experience in their field, they are reliable sources for those topics. For example, if you've started a travel blog and write about your experiences and what you did in various destinations, your readers might follow your advice. Because you provide information about travel attractions and promote them to your readers, those travel attractions might be willing to pay you to increase their visitor count. Bloggers could also make money on digital ads through an advertising network (such as Google Adsense) or sell their blogs to larger media entities. Easy to create On a technical note, blogs have surged because it has become easy for individuals to create and update their own blogs regularly using a code-less website building platform. And because blogs are about any topic of choice, anyone can choose to create their own. Still not convinced? Let our blogging for beginners guide show you how. Get your blog started with these totally customizable blog website templates Blog templates Personal blog templates Food and travel blog templates Fashion and beauty blog templates News and business blog templates Music podcast blog template Blogging for business, why it matters Here are three ways blogging for business can help you promote your business. Keep customers up to date Most businesses have turned to blogging as an effective form of digital distribution to effectively keep customers or clients up to date. Since blogs are updated regularly, they enable businesses to share company changes, inform users about deals and provide the best tips possible for using their product. Inbound marketing opportunities Blogs also allow businesses to provide a wider breadth of content, thereby helping them attract a larger audience of readers. This tactic is called inbound marketing, and is the act of creating content to draw your audience to your brand. Let’s say you sell flowers and your site offers various bouquets. Logically, anyone looking to buy flowers can find what they need on your site. But, if you come up with relevant blog content ideas with posts like, “How to Care for Your Flowers” then people who aren’t explicitly looking to buy flowers, but searching for similar keywords, could reach your site. You drive traffic to your site as a result. A blog can be an important of wider marketing strategies and more specific content marketing efforts. Blog posts can be repurposed and shared on social media platforms too as part of your social media marketing work. SEO SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines might increase exposure of that website, allowing it to appear closer to the top of the results page. And, of course, the closer to the top of the results a site gets, the more likely people will click on it. Additionally, search engines often look for fresh and timely content. While many websites have relatively static content, a regularly-updated blog provides the perfect forum for content changes. While SEO can feel a bit intimidating, these SEO for bloggers tips can help ease the process. "Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts." - Idan Cohen, SEO growth specialist at Wix Why start a professional blog? A blog is an excellent way to establish your professional expertise in a given field. When you include practical information and regularly updated guides, you present yourself as an authority in your line of work and a leader in your field. Blogging as an expert can also open the door for potential monetization and turning your blog into a career. Read also: Why start a blog? Experts weigh in. Professional food blog template Why start a personal blog? Blogs allow individuals to share updates with friends and family. For example, if you're traveling somewhere exotic and want to share photos and info about your trip with a number of different people, you can direct them to a centralized blog. Personal blog template How to start a blog? Now that you’ve learned all about blog essentials, you’re ready to start a blog . First, head to a website builder and create an account in order to start learning how to make a website . Then, choose your favorite customizable blog template to fit the style and needs of your blog design . Finally, you add your authentic content, create blog posts and hit publish. As you plan your blogging strategy you may be wondering, how much does it cost to start a blog ? You may encounter different expenses like domain name registration and web hosting fees. It's important to understand the potential costs of blogging so you can make a better informed decision about how to pursue your blogging goals.  Looking to start a blog quickly? An AI website builder , or even an AI store builder for those looking to expand into eCommerce, can help you get up and running fast. What to include in a blog Once you’ve created your blog, it’s time to think about your blog posts. When figuring out your content type, think about your target audience. Be sure to produce evergreen copy and regularly update your blog content. Blog posts should be relatively easy to read and understand, but should nonetheless provide a complete summary of the topic at hand. Check out this article for a complete explanation of how to write a blog post and read through our best blog post templates for inspiration. Writing a blog starts with knowing how to write a catchy blog title . The title is the first thing that readers see before they even reach your blog. Your title will appear on Google, and most potential readers will judge you by those few words alone. Consider what keywords people would search for to get to your blog or blog post. If you need guidance, a blog title generator can point you in the right direction. By getting into your readers’ minds, you can optimize your blog and your writing to become a content powerhouse. Key characteristics of a blog Blogs stand out from traditional websites because they’re built for ongoing conversation, fresh ideas and dynamic content. Here are the core features that define them: Regular updates:  Blogs grow through consistent publishing and give readers a reason to return. Reverse chronological order:  New posts appear at the top so visitors can quickly find what’s fresh and relevant. Interactive by design:  Blogs invite readers to comment and engage with the author and community. A clear focus:  Most blogs center around a specific niche, helping you build authority and attract the right audience. Use of multimedia:  Blogs often combine text with images, videos or podcasts to create a richer experience. How to make your blog succeed? After launching your blog, you can add elements to your blog to please both readers and Google. Those elements range from quick supplements, such as adding quality visuals to your blog posts, to doing intensive keyword research for SEO purposes. To get a full sense of how to boost your blog, check out these essential blogging tools . You'll also want to understand more about your blog analytics - how it's performing in terms of how much traffic it generates and where that traffic is coming from. How to promote your blog You also need to know how to promote your blog to make it successful. There are many ways to promote your blog, but some of the most effective methods include: Social media: Sharing your blog posts on social media is a great way to reach a wider audience and drive traffic to your blog. Be sure to use relevant hashtags and tag other users to increase your reach. Email marketing : If you have a list of subscribers, you can send them email newsletters with links to your latest blog posts. This is a great way to stay in touch with your audience and keep them coming back to your blog for more. Guest blogging: Guest blogging is a great way to get your name out there and reach a new audience. When you guest post on another blog, you write an article for their site and include a link back to your own blog. SEO : Search engine optimization (SEO) is the process of optimizing your blog so that it ranks higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your blog is more likely to show up in the results. Paid advertising: Paid advertising can be a great way to reach a larger audience and drive traffic to your blog quickly. However, it's important to note that paid advertising can be expensive, so you'll need to set a budget and track your results to make sure it's worth the investment. While social media is an accessible blog promotion channel for most, look at these highly recommended tips for how to promote your blog . Here’s to becoming the next viral sensation. What is a blog? FAQ What is a blog post? A blog post is an article or entry that is published on a blog. A blog, short for "weblog," is a platform or website where individuals or businesses can share their thoughts, ideas, opinions or information. What is a blog post used for? It depends on the goal of the blog, and the person or business running it. Blogs can be used to share information and opinions. They can also be used for marketing purposes, to showcase products or company developments. Blogs can also be used as part of an SEO strategy to generate traffic from search. Blogs are great for building authority in. a specific or broad range of topics. Where to start with writing a blog post? Begin writing a blog post by first defining your topic and target audience. Craft a compelling headline to grab attention then outline any key points and structure your content logically. Start with an engaging introduction, addressing the reader's pain points or interests. Next comes the body with supporting details and a clear narrative. Conclude your blog post with a strong call-to-action or summary. What is blog writing? Blog writing is the creating of engaging, informative or entertaining content for blogs, often incorporating personal insights, expert knowledge or commentary on various topics to attract and retain readers. Blog writing is now often considered a writing discipline of its own and blogging is now considered a professional career in its own right. How do bloggers make money? Bloggers earn money through several strategies, such as displaying ads, earning affiliate commissions by promoting products or creating sponsored content in collaboration with brands. They can also sell their own products or services, such as eBooks, online courses or consulting. Memberships, subscriptions or hosting events like webinars are other ways bloggers generate income. What’s the difference between a blog and a website? A blog is a type of website focused on regularly updated content, often shared in a conversational and engaging style. Blogs typically showcase posts in reverse chronological order and encourage reader interaction, like comments. A website, on the other hand, is a broader online entity that can serve various purposes, from displaying static pages to hosting eCommerce stores or portfolios. While all blogs are websites, not all websites are blogs. How do I make sure my blog isn't obsolete? Keep your blog relevant by sharing authentic content that connects with your audience. Focus on unique perspectives, personal stories and genuine insights. Regularly update your posts to stay accurate and reflect current trends while staying true to your brand’s voice and values. Engage with your readers through comments and social media to build a strong loyal community. Remember, quality always beats quantity—well-crafted meaningful posts will stand out and make a lasting impact. Instead of chasing the algorithm or other metrics, prioritize building a real human connection with your audience. What not to include in a blog? When writing your blog, focus on giving your readers something useful and engaging. Skip the sales pitch and outdated information—that only drives people away. Don’t overwhelm them with big, unbroken blocks of text. Avoid anything that doesn’t add real value or speak to their needs. Instead, keep it fresh, clear and easy to read with short paragraphs and relevant content.

Ready to share your ideas with the world? Start your blog → Looking for inspiration? Here are the top 20 types of blogs to help you find the right focus for your content. Whether you’re passionate about food, fashion, travel or business, there’s a blog type that matches your interests and goals. When you create a blog , it’s more than sharing ideas. It’s a chance to express yourself, connect with readers and grow your online presence. Learning how to make a website  gives you the tools to showcase your content, build your brand and explore ways to monetize your blog over time. Around 83% of internet users read blog posts , making blogging a powerful way to reach and engage an audience. By choosing a topic you care about, you can make your blog stand out, attract readers and create a space that’s entirely your own. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: most popular types of blogs Not sure what kind of blog to start—or how to grow the one you already have? This guide breaks down the most popular blog types, from personal finance and wellness to travel, food and business. You'll find out what’s trending, what makes each type successful and how to pick the right one for your goals. These insights will help you create a blog that feels relevant, strategic and built to last. Expert tip from Chaya Arbiv, SEO specialist at Wix.com: "When I’m kickstarting a new blog project, the first question I ask is, ‘What am I trying to achieve?' It makes all the difference. Whether you’re documenting personal stories, sharing professional expertise or building a platform for your business, your goals are your guide." Type of blog Goal Food blog Share your favorite recipes or favorite foods from your travel. Travel blog Take your readers with you as you travel, keep them updated with photos, videos and stories. Health and fitness blog Engage your audience with your best fitness, workout and diet tips. Lifestyle blog Choose your lifestyle niche, then lean into it. Fashion and beauty blog Share your love for fashion, makeup and hair your way. Photography blog A great way to showcase your photographic style and work. Personal blog Whatever it is you want to share, share it through your personal blog. DIY craft blog Things to make, repair and fix. Share them all. Parenting blog Tips for babies, toddlers and teens — whatever they are you can share with your blog. Music blog For musicians and music enthusiasts alike. Business blog Write and share for though leadership, authority and leads. Art and design blog Share your work while teaching others about art and design. Book and writing blog Wether its stories, poetries, non-fiction or more, share your creativity with this type of blog. Personal finance blog Tips for managing money, the best banks to choose, how to manage personal finances - tips for individuals or businesses. Interior design blog How to style a home can become the center of this type of blog. Sport blog Share news, tips, exercises and fun facts around your favorite sport. News blog Keep readers up to date with the latest news and happenings. Movie blog You can turn a movie blog into a review site. Religious blog Help those who share your faith and beliefs come together around your blog and its content. Political blog Connect with those on the same political spectrum as you, use your blog to share ideas and organize events too. Best types of blogs to create: Food blogs Travel blogs Health and fitness blogs Lifestyle blogs Fashion and beauty blogs Photography blogs Personal blogs DIY craft blogs Parenting blogs Music blogs Business blogs Art and design blogs Book and writing blogs Personal finance blogs Interior design blogs Sports blogs News blogs Movie blogs Religion blogs Political blogs 01. Food blogs Food blogs come in several flavors. On the one hand, there are the food critics, who go from one restaurant table to the next, tasting different dishes and narrating their experiences. On the other hand, there’s the cooking and baking enthusiasts. They document their recipes—from the ingredients they use to the steps they follow—and share them with their communities through articles, photos and videos. These types of blogs come with much competition. Therefore, many foodies have chosen a specific blog niche to stand out—such as Pasta Grammar , which specializes in Italian recipes. Know that the work also comes with great perks. Critics often get to dine for free at restaurants. If you’re more on the cooking side, you may meet opportunities to publish cookbooks and collaborate with food networks. Despite the competition food blogging is a great way to build a food loving online community of like minded people. Topics you can write about: Recipes Reviews (restaurants, culinary products, fooding trends) Healthy eating guides Ready to cook up success? Try one of these free food blog templates . 02. Travel blogs Before planning a trip, we tend to do a lot of research on both Google and social media. Therefore, the demand for reading other people's travel reviews is high. If you’re a globetrotter and a freelancer, consider this type of outlet. You can start with an insider’s guide on places to explore near you, offering reasons to visit your very own hometown, region or country. We recommend honing in on a travel niche, whether it’s a type of hotel (luxury hotels, hostels, etc.), a kind of trip (backpacking, camping, etc.) or a geographical area. For instance, the blogger behind Chasing Buffaloes and Beyond focuses on national parks. This makes her an expert and a trustworthy source to readers. Dave Grohl said, "No one is you, and that is your power." It’s true that almost all corners of the world have been written about, but they have not been written about by you . People will experience your destinations through your eyes. Help them get to know you and the reasons you like traveling with an intriguing About Me page. On top of the recognition, some successful bloggers get free hotel stays or even sponsored travel experiences and can also generate income through ads on their site. When it comes to travel, you might even consider making a multilingual blog based on your location, and the relevant languages. Learn how to make a multilingual blog to expand your reach. Topics you can write about: Destination recommendations Activity itineraries Local guides on hotels and restaurants Whenever you’re ready to take off, explore these travel blog templates and read our guide on how to start a travel blog (+ get paid doing it) . 03. Health and fitness blogs The most common New Year's resolution is to exercise more and lose weight. Yet, less than 5% of adults participate in 30 minutes of physical activity each day. What about giving your readers an extra push of motivation? Blogging is a great way to share your insight on at-home workouts and eating best practices while going direct to your consumer. Learn more: How to start a health blog Start by making a list of your own routines and habits, and turn them into guides filled with exact steps. For obvious reasons, people expect to find videos on these types of blogs, so buying a decent camera sometarhing to consider when you begin. Learn more: How to start a fitness blog Writing a wellness and sports blog can be the beginning of a very fruitful journey. You can follow the steps of certified personal trainers and dietitians such as Nora Minno and use a scheduling software to increase clientele. Other bloggers also sell workout guides, diet recipe ebooks, supplements and workout apparel. Topics you can write about: Workout routines Weight loss guides Special diets and recipes (Keto, Paleo, low-calorie meals) Jump right in with these dynamic sports and wellness blog templates . 04. Lifestyle blogs Lifestyle blogs are the new magazines. As we once flipped through pages, nowadays, we scroll for inspiration. Lifestyle bloggers create multimedia centered content around their daily lives. Therefore, these types of blogs often integrate vlogs (video blogs) to engage their audience and to show their expertise. These bloggers later tend to partner with brands as micro-influencers. For example, Laura Baross focuses on sustainable living and design. Her interests and opinions vary from topics such as second-hand fashion to compostable toothbrushes. Maybe you don’t identify as an environmentalist, but you surely have something that makes your own lifestyle inspiring. Topics you can write about: Daily life and interests across fashion, home decor and food Hobbies Personal lessons and advice, great for listicle content too Here is a sleek and stylish lifestyle blog template to express who you are. 05. Fashion and beauty blogs Like words, fashion is a way we express ourselves. No surprise, there are almost as many fashion blogs as there are fashionistas in this world. Some are about luxury, others about streetwear, and some others even specialize in recycled textiles. They all offer outfit inspiration, trend updates and insider reviews. For example, Olivia + Laura offer straightforward advice for keeping up with trends. Fashion blogs represent a lot of work, but they can pay off with invites to exclusive events and fashion shows. The perks don’t end there. Free clothing and beauty products are often gifted in exchange for promotion. If these benefits sparked your interests, you could start by putting together an eye-catching outfit, photographing it, and writing how you’ve decided to pair those items and colors together. Consider adding a link to the worn items. Readers might want to replicate and shop your look. Topics you can write about: Fashion trends Outfit of the day inspirations Product reviews Put your unique style in the spotlight with one of our fashion and beauty blog templates . 06. Photography blogs A good picture is worth (writing) a thousand blog posts. Okay, maybe not 1,000, but have no doubt, people want to hear the story behind your stunning photos. With your photography blog , you’re not only displaying your latest work, but you’re also attracting new customers to your services, workshops or art store. On top of potential customers coming to your blog, other photography creators and peers might also want to learn from your expertise, such as the camera and settings you used. Topics you can write about: Photoshoot ideas by genres (nature, portrait, fashion, etc.) Photography equipment and software reviews Photo editing techniques and tutorials Create a beautiful photo blog with this photography blog template . 07. Personal blogs A personal blog allows you to bring out the storyteller within you by basing your content on real-life experiences and perspectives. When you create content, it might resemble a diary entry and will be written in the first person. You can choose to write about diverse topics or hone in on your interests. As you design your blog, make it personal and make sure it really represents you and your goals for the blog. To help make your blog unique, choose a domain name that includes your name in it to position yourself as a thought leader in your space. For example, some bloggers have placed it in their blog name and built a brand around themselves, and often use personal stories when writing about travel, food and fashion to make themselves more personable and relatable to their readers. These types of blogs have endless opportunities for originality and creativity. All it needs is your personal touch. Topics you can write about: Personal stories Daily life and interests Personal development When you’re ready to share your personality with the world, try one of these many personal blog templates. 08. DIY craft blogs Unsure if there’s a market for DIY crafters on the web? The success of Pinterest and Esty should reassure you otherwise (see how to use Pinterest for blogging ). Do-It-Yourself creators use materials such as wood, metal, fabric and sewing to make unique items. Since DIY projects require plenty of steps, craft blogging is a useful outlet to communicate with readers. In the communication process, make sure you are very organized and linear. To do that, incorporate videos and many step-by-step photos to help visual learners follow. Happy Bankky Crafty Mom did this successfully by seamlessly embedding her YouTube channel videos into her blog posts. Now we’ve seen some inspo, and it’s time to find your first project. Is there something you made recently and thought, “I must share it”? Re-create it and document each step. Topics you can write about: Home decor Paper crafts Sewing projects Get inventive as you customize your art and crafts blog template . 09. Parenting blogs Want to start blogging today? Get started with Wix . Parenting has been practiced for thousands of years, yet it’s still the most stressful job in the world. That’s why new moms and dads regularly turn to blogs when in search of tips and advice. Followed by over 117,000 followers on Instagram, Laura Gimbert is both a very successful mom and blogger. On her blog Mom Boss Life , she tackles without any filter all the aspects of becoming a mother, from the postpartum body changes and recovery to some most-needed time management tips. Laura hit the right nail by alternating very detailed articles answering questions her readers are facing (also known as “pillar posts” in the blogging jargon), with fresh and entertaining “we’ve all been here” shorter posts. If you’re interested in starting a parenting blog, this editorial strategy is definitely an excellent way to go. Learn more: How to start a Mom blog Unsurprisingly, parenting blogs are filled with articles about toys and toddler accessories recommendations. After all, parents love to make purchases for their little loved ones, and don’t necessarily have the time to benchmark all the existing options. This is where your knowledge comes in handy. Review the goods thoroughly, providing as much information as you can, and don’t forget to add some affiliate links to Amazon or other online shops for ways to monetize your blog. Topics you can write about: Parenting tips and advice Reviews and recommendations of baby food, clothes or toys Child behavior management Make life easier for other parents with our family blog template . 10. Music blogs Music connects people offline and online. In the digital space, artists, fans and critics gather on music blogs to discuss all aspects of the art form. Musicians and producers like Make Pop Music discuss music creation and lyric writing. People come to his blog to read about tricks of the trade from an authentic source. With the help of Wix Music 's audio streaming, musicians can share their work on their blog. If you fall into the music fan or critic bucket, choosing a specific genre such as hip hop, rock or country music can help you stand out and become the go-to place for readers. Although a lot of research is involved with these types of blogs when staying up to date with song releases, artist news and more, it might just earn you free VIP passes to report on upcoming exclusive music events. Topics you can write about: Music charts Music creation technology Artists, songs, and albums news and reviews Share your voice with this expressive music blog template . 11. Business blogs Some of the most successful entrepreneurs and CEOs of the world attribute their success to continually reading. Where do they stay updated? Many professionals turn to business blogs to sharpen their industry knowledge, uncover the latest news, and learn of the challenges happening in a selected field. For example, Leading Conflict addresses how to deal with conflict in the workplace. Other business bloggers focus more specifically on one function, such as B2B marketing blogs. Positioning themselves as experts in the field, they can sell gated e-books to people wanting more detailed guidance. Whichever your audience is and what you write about, decide which voice you will use. Will it be casual and fun or more authoritative and academic? Once you craft your unique approach, people will want to bookmark you and come back to read more. Topics you can write about: Business trends Interview industry leaders Market analysis Digital marketing, content marketing Customer relationship management Share your knowledge with one of our business blog templates . 12. Art and design blogs Think of an art or design blog as an extension of your creativity. Regardless of the art medium you use, you can build a “digital museum” displaying your work. But art blogs are not just for exhibiting and discussing art. Consider offering your own courses and tutorials to other creatives looking to learn new skills, as Brit dot Design does. To help enroll more interested learners, make sure you share your qualifications and unique experiences in your About Me section. Topics you can write about: Story behind artwork Art and design tutorials Artist interviews These art and design blog templates are here to help bring your creativity to life. 13. Book and writing blogs Avid readers and writers don’t just spend their time buried in novels. They can also be found on literature blogs discussing book summaries and reviews, grammar and style questions, and sharing writing tips. But they don’t all end up at the same place. These writing and book blogs often split into fiction or nonfiction. Some wordsmiths even sell published work or offer copywriting services on their site. If you’re not yet a professional writer, you can start a blog by offering writing tips that have helped you, like author K.P. Holochwost has done. See our full guide here on how to start a writing blog. Topics you can write about: Writing tips Book reviews and recommendations Author interviews Write away with this book blog template . 14. Personal finance blogs With great power comes great responsibility. As a personal finance blogger, you should inform and educate your readers with the most accurate money-saving tips. ScreenWealth offers tips for investing and helping people grow their financial literacy. Finance blog experts said it's critical to first gain credibility and build relationships before focusing on monetization methods. There is no overnight success, and building trust can take time. The best way to begin is with relatable and actionable guidance. Did you learn any critical financial lessons you can transform into an informative first post? Learn more: How to start a finance blog Topics you can write about: Loans and debt Retirement Investing Help people save with this personal finance blog template . 15. Interior design blogs Did interior designers coin the phrase "Home sweet home"? We wouldn't be surprised. Talented home decor bloggers give guidance on beautifying houses or businesses with furniture, accessories, color schemes and wall art via their interior design blogs . When they are not decorating a physical space, designers such as Lux Living Weekly also teach online design workshops. Offering interior design services and selling decor products are common in this community. Consider making yourself an expert rather than a jack-of-all-trades. Many interior design bloggers found success by specializing in designing specific areas such as nurseries, bachelor pads or studios. Can you think of a niche you'd want to be known for? This is something you can work towards with time. You can always start with the experience you already have. If you've designed a space that you can showcase post before-and-after photos and explain the style and color choices you made. Be inspired by these blog examples. Topics you can write about: Design guides Decorating tips for kitchens, bedrooms, bathrooms and living rooms Inspiration for specific holidays or seasons Display your artistic expertise with this style and design blog template . 16. Sports blogs There are 8,000 different kinds of sports which give you a lot of options to choose from when starting these types of blogs. You can either narrow-in on one type of sport or cover several (just not all 8,000). In the case of Kollege Sports , the writer focuses primarily on college football and basketball. Once you've decided your sports category, pick a team or athlete for your first post. You can also write about the history of the physical activity or game (see how to start a gaming blog ) and why you believe it's risen to popularity. If you are more of a talker and less of a writer, consider starting a podcast and integrating it into your sports coverage. To grow your readers or listeners, make sure your content is valuable and engaging by offering your original perspective on topics. Also, try to link to other reputable sports websites to build trust with your readers. Showing you've done your research will make you more credible and hopefully bring people back to your sports blog . Topics you can write about: Game recaps and stats Athlete specific news Upcoming drafts Get in the game with this sports blog and podcast template . 17. News blogs Today, the news doesn’t just get reported on TV, radio and large publications, but also on independent blogs. News posts keep readers informed and up-to-date on critical issues on a local, national or even global level and is a new form of journalism. Some news blogs have chosen to focus on national news and do so in the form of a social commentary. It’s recommended to begin with local news to get a more tailored audience and niche when starting. It is best practice to optimize these types of blogs by choosing SEO-friendly topics. You can do this through trend tracking tools such as Google Trends to understand what pressing issues people are searching for. Once you finish this step and have content under your belt, you can submit posts to news press releases to help your blog gain more traction. Topics you can write about: Entertainment Technology Business and entrepreneurship Address the current affairs that matter to you with this news blog template . 18. Movie blogs Do you go to the movies for the popcorn or to analyze the directors' use of cinematography, plot development and musical scores? If you fall into the latter, maybe you're ready to get cast for the role of "movie blogger." When you begin a film blog, consider choosing a movie genre such as rom-coms, horror movies or classical movies, as Jay's Classic Movie Blog has done. In Jay's blog, you'll notice he followed the best practice of using many images. After all, film lovers are visual people, so keep them engaged with videos and rich photos on these types of blogs. Topics you can write about: Upcoming movies and trailers Fan favorites reviews Interviews Ready to get the show on the road? Try this movie blog template . 19. Religion blogs 84% of the globe identifies with a religious group . This number explains the mass reach that faith bloggers have when they share their religious beliefs online. The Buddha's Words , for instance, is dedicated to providing a Buddhist education to those interested in learning more. Some religious bloggers choose a more specific niche, such as narrowing their spiritual content to focus on marriage, gender, parenting or even business. As religion can be a personal matter, testimonials are incorporated into podcasts and interviews to help bring people’s experiences to life. Is there a particular event in your life that made you more of a believer? Consider turning that story into your first blog post. And after you’ve published the article, keep Pinterest in mind as a promotion outlet, as it's been reported to be a strong source of conversion for religion blogs. Topics you can write about: Prayers and daily verses Inspirational personal stories Traditions and practices Tell your divine story with this religious blog template . 20. Political blogs There are places where talking about politics is more appropriate than others. A definite safe place to do so is on a political blog. Whether you're a conservative or liberal, writing a political blog can give you the freedom to be as controversial or biased as you wish. The Gen Z Post , for example, gives young journalists the space to voice their opinions on current events. Is there a cause you are incredibly passionate about? Maybe your calling is sustainability, U.S. Congress or immigration. Just ask yourself which topics you naturally tend to bring up. Once you decide on a topic and start a blog , assign different categories for your content to make it easy for your readers to navigate your site and find the most relevant sections they are looking for. Topics you can write about: Report political and election news Criticize or advocate for political people or policies Fight for social justice Freely express your political opinions with one of these blog templates . Top features of a great blog Feature Why it matters Clear audience focus Helps you create relevant content that builds trust and loyalty Consistent publishing Keeps your blog active and shows you're committed to your topic Strong visual design Makes your blog look polished and keeps readers engaged Optimized for SEO Increases your visibility and brings in organic traffic Authentic voice Helps your brand connect on a human level and stand out Mobile-first layout Delivers a seamless reading experience on any device Actionable content Gives readers a reason to come back and trust your expertise Explore more website types . What type of blog is best for you? Expert tip from Judit Ruiz Ricart, Team Lead of Blog Growth at Wix: "Blogging is crucial to build your brand's voice and community, and allows you to expand your reach to a relevant audience who might otherwise not know you exist." When it comes to choosing what type of blog you want to write, there are many factors to consider. First of all, think about your target audience. Who are you writing for? What are their interests? What problems are they trying to solve? Once you understand that, you can tailor your content to meet their needs. It's also important to consider your own goals for your blog. Do you want to make money from your blog? Do you want to build a community? Do you want to use your blog to promote your business? Once you know your goals, you can choose a niche that will help you achieve them. Within each blogging niche, there are many different sub-niches to choose from. For example, within the health and fitness niche, you could blog about weight loss, muscle building, nutrition or fitness training. Think about the sub-niche you could write about every day...and choose that as the focus of your blog. At the end of the day, the best type of blog is the one that you're most excited about creating and sharing with the world. If you're passionate about your blog, it will show in your writing and your audience will be able to tell. Firsthand insights from a wedding entrepreneur Anna Blecker, co-founder of Feature Booth, a wedding photo booth business, knows that what happens behind the scenes can make or break the guest experience. “Photo booths are way more emotional than expected. We thought we were just providing fun—turns out, we’re capturing once-in-a-lifetime memories. We’ve seen grandparents take their first-ever selfie... The booth becomes a kind of memory capsule," she says. Beyond the booth, Anna extends that same attention to detail online. Like other pros featured in Wix’s wedding season advice for businesses , she uses her blog to connect with couples and share her expertise. “The blog and SEO tools have helped us show up in search results when couples are planning and vendors are browsing,” she explains. By combining useful content with smart SEO, her blog has become both a marketing tool and a way to engage authentically with clients during one of the busiest times of the year. Learn more: The blogosphere Why trust Wix’s experts? This article was created by Wix’s in-house team, who have years of experience helping people start and grow successful blogs. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a blog that looks professional, works seamlessly and supports your long-term goals. We’ve helped millions of creators, business owners and entrepreneurs share their ideas online. Our team stays on top of content, SEO and design trends so the guidance we provide is practical, actionable and based on real results. You can rely on this blog as a trusted resource for every stage of your blogging journey, from publishing your first post to growing your content into a lasting blog. Learn more about website builders: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best mobile website builders   Best sports website builders Types of blogs FAQ What are the 5 types of blog? There are five main types of blogs: Personal blogs: These blogs are written by individuals who share their personal thoughts, experiences and opinions. Business blogs: These blogs are written by businesses to promote their products or services, provide customer support or establish thought leadership in their industry. Niche blogs: These blogs focus on a specific topic or interest, such as travel, food, fashion or gaming. Affiliate blogs: These blogs generate income by promoting products or services from other businesses. Multi-author blogs: These blogs have multiple contributors who write about a variety of topics. What are the 3 main blogging styles? There are three main blogging styles: Informative blogging: These blogs provide readers with valuable information on a specific topic. Persuasive blogging: These blogs aim to convince readers to take a particular action, such as buying a product or subscribing to a newsletter. Entertaining blogging: These blogs are designed to make readers laugh, cry or think differently about the world. What type of blogs are trending? Some trending popular blogs include: Travel blogs: These blogs document the author's travels around the world and provide tips and advice for other travelers. Food blogs: These blogs share recipes, restaurant reviews and cooking tips. Fashion blogs: These blogs showcase the latest fashion trends and provide tips on how to put together stylish outfits. Gaming blogs: These blogs provide news, reviews and tips on the latest video games. DIY blogs: These blogs provide instructions on how to make your own home décor, crafts and other items. Which blog types make the most money? Blog types that often generate substantial income include finance, business, health and wellness and technology. Niche blogs with specialized content tend to attract dedicated audiences, allowing for monetization through affiliate marketing, sponsored content and product sales. However, blog monetization success depends on the quality of your content, audience engagement and strategic implementation of revenue streams. Which blog types are the most popular? Lifestyle blogs Food blogs Personal finance blogs Travel blogs Parenting blogs Tech blogs Health and fitness blogs Do personal blogs make money? Yes, personal blogs can make money through various monetization strategies. Common methods include affiliate marketing, where you earn a commission for promoting products, sponsored content created in partnership with brands and ad revenue from platforms like Google AdSense. Building a loyal audience and focusing on a specific niche are key to attracting advertisers and partnerships. The more targeted and engaged your readership, the higher the potential for generating consistent income from your blog. What type of blogs are the most successful? Blogs that focus on profitable niches like personal finance, health, lifestyle and technology are more likely to generate income. These topics have broad appeal and attract audiences interested in solving specific problems or improving their lives. The most successful blogs are those that focus on specific niche topics, offering valuable content that’s both informative and actionable.