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Get started by: Creating a website →  | Getting a domain → If you’re looking to start an online business , the best idea is one that matches your skills and strengths. This helps you stand out, connect with customers and make money online  in a way that works for you. Whether you’re looking to establish a full-blown operation or start a side hustle  to your day job, launching an online business has never been easier. As you create a website , you’ll help your online business get more exposure, stand out from the pack and engage your audience. Researching the right online business idea for yourself may seem like a big time commitment, but don’t worry. There are some great examples already underway to help you get started selling online . To ensure you're in the know, we’ve compiled the top 20 online business ideas that you can start right away, with in-depth explanations of what each one entails. Top 24 online business ideas in 2025 Blogger Web designer Affiliate marketer eCommerce retailer Dropshipping business owner App developer Facebook ad specialist SEO consultant YouTuber Social media consultant Podcaster Online course instructor Webinar guru Copywriter Technical writer Remote tech support Virtual assistant Subscription box curator Resume and cover letter writer e-book author Sell NFTs Transcription services Flip thrifted goods Print on demand 01. Blogger For writers and anyone with a passion or expertise to share, creating a blog might be the right fit. While the definition of what is a blog includes everything from travel journals to specialized industry ones, all blogs share some commonalities. Blogs are regularly updated websites that cover information, opinions or insights around a certain topic. A successful blogger is someone who knows their niche, and is thus able to build a good blog with a clear focus. Blogs are low-investment spaces where you can foster a solid readership in a specific area, by providing critical content that keeps visitors coming back. As a creator of high-quality content, you can begin thinking about how to monetize a blog, turning yours into a potential moneymaker. One way to make money as a blogger is through your ability to attract relevant advertisers with the help of your loyal fanbase. You can host an ad space, sponsored posts, offer products for sale and more - all of which would require minimal effort on your end. This makes blogging a very scalable business idea. Another option might be to offer paid services in the forms of personal consultation or coaching. One-on-one sessions can complement your blog and reaffirm your expert voice in the field. Additionally, you could consider repurposing your content into paid online courses, e-books or webinars (more on those below). After all, a successful blog should continually drive community engagement. Looking to start a blog? Wix has got you covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with a blog maker. 02. Web designer Business owners are often looking to improve their online presence. If you’re a creative and technical person who enjoys building web pages and taking website design to the next level, then consider teaming up with clients whose sites need that professional touch. Armed with a passion for fonts, color palettes and a seamless user experience, you can begin promoting yourself as a freelance web designer for small and local businesses. Whether you’re building a website from scratch or giving an existing one the ultimate makeover, every experience you gain will help raise your credibility and enrich your portfolio . 03. Affiliate marketer If you’ve built a substantial online audience or following, you may want to look into affiliate marketing and how you can use it to monetize your content. As an affiliate marketer, you’d team up with a business to market their products or services by recommending or sharing them to your fans. Affiliate marketers earn a commission each time they convert any of their followers into purchasing the brand’s products through a unique referral link, known as an affiliate link. When considering which affiliate program is right for you, look for one that suits both your interests and that of your target audience. Try to find a brand that you believe in or would be happy to endorse. In addition, double check that the product or service that they offer has a good enough demand. There are many affiliate programs out there, including Amazon Associates , ShareASale and the Wix Affiliate Program , so you might want to take a moment to research them before you reach out. Once you’re signed up, you can begin promoting the affiliate content alongside your day-to-day materials which your followers have come to expect. There are different ways to promote your affiliate products to your readers without coming off as too spammy. One method is to try incorporating the product recommendations into a blog post, tutorial or video using relevant and engaging content. What's even better is that there are tons of free creative tools like HubSpot that offer a range of tools from AI writers to clip creators to help you develop this content. Be creative and think of new ways to adapt your marketing strategy to yield the most profit. You can also choose to start this as a part-time business idea before committing full time once it becomes successful. According to Guy Josipovich , Online Partnerships Manager at Wix.com, "Companies entrust their product and reputation to their partner's hands. Therefore, it’s not surprising that trust is critical for a successful long-term partnership, together with proven professional skills such as analytical abilities, understanding of marketing principles, and good time management." Learn more: Automated business ideas 04. eCommerce retailer Running an eCommerce website allows you control over every aspect of your business, from accepting secure online payment, to managing order fulfillment, to advanced marketing tools and an optimized shopping experience. With many business capabilities, all that’s left is to ask yourself what things to make and sell , since picking the right products for your online store will be the core of this eCommerce business idea . When choosing which products to sell, let your skills and experience guide you. You can confirm your choice by conducting a thorough market research. Knowing how to start an online business in your niche market means listening to your customers. On your site, it’s important to maintain clear communication with your customers in the form of live chat, a forum, email marketing and more. Learn more about how to make an eCommerce website . 05. Dropshipping business owner Some business owners may like the idea of running an online store, but don’t want or have the capacity to store inventory. For these cases, there’s an alternative way when considering how to start a business on a budget - dropshipping . With dropshipping, you can sell products on your business website without managing your own inventory. Instead, you can send customers’ orders to a third-party retailer. This eliminates the risk of stocking up on pricey products, or finding out that the products in your inventory are no longer marketable. Without needing to attend to a warehouse or a different physical location of your inventory, you can run your dropshipping business from wherever you have WiFi. This also allows you to expand your product offering and sell niche products , since you won’t be limited to what’s in an inventory. Additionally, operating a dropshipping business frees you to adjust your merchandise by experimenting and testing with it, keeping your offering up with the latest eCommerce trends. If something isn’t selling, you’ll be able to change your offerings on the spot. Learn more: Dropshipping business ideas Coffee dropshipping Beauty dropshipping Reverse dropshipping Automated dropshipping Jewelry dropshipping Digital dropshipping Clothing dropshipping Sticker dropshipping Pet dropshipping Branded dropshipping White label dropshipping T-shirt dropshipping Candle dropshipping B2B dropshipping 06. App developer Seeing that the number of apps downloaded in the last year hit an almost 200 billion , the app business is officially a tour de force. Perhaps it’s time to get your cool idea for an app set into motion. If you haven’t any prior experience in app development, you'll need to pick up a couple of common programming languages, like Python, JavaScript or iOS, and know some basic software design. On the other hand, even without a coding background, you can always collaborate with an experienced app developer on your idea. It helps if your app idea is backed with thorough market research. Would your app offer something new to the competitive market, or are there others like it? This step is best taken before investing any money. Learn more: AI business ideas 07. Facebook ad specialist What individual hasn’t used Facebook already? In the small business sector, however, there are many veteran business owners who aren’t successfully tapping into the plethora of resources that the social media giant has to offer. The solution for many is to hire an expert on Facebook advertising. Known as Facebook ad specialists, their goal is to collaborate with clients to help them plan, measure and execute paid marketing campaigns on Facebook. As a hired expert, you’ll be able to help your clients optimize their digital marketing and advertising, allowing them to reach their core audiences. Facebook ads are targeted to users based on location, demographics, and interests, making it easier to find the right niche. You might want to start contacting businesses that already have a Facebook presence and offer your services to help create masterful Facebook ads. 08. SEO consultant SEO stands for search engine optimization. SEO is the process of optimizing websites so that they rank better on search engine results, such as Google and Bing, which could ultimately drive more traffic to the site. Becoming an SEO consultant includes learning highly profitable skills in online advertising platforms like Google Ads and Google Analytics, as well as the need to be at the cutting edge of Google’s algorithms. As someone who is familiar with the number of ways to boost a site’s SEO, you will be an asset to any business looking to improve their online presence. 09. YouTuber For some of us, starring in or directing our own videos is a dream come true. You may feel your best in front of the camera, have stories to tell or simply want to educate others about a specific topic using visual content. Whether you’re looking to start your own YouTube channel or simply like to vlog, there could be a great money making opportunity coming your way as your viewership grows. There are several effective ways you can begin to make money on YouTube. They include becoming a YouTube Partner, selling merchandise, or venturing into affiliate marketing. You can experiment with any of these options to find the best fit for you and your audience. 10. Social media consultant While corporations operate with full-time social media experts on their payroll, most small businesses not only lack this luxury, but may not even have a Facebook, Twitter or Instagram account. As many shoppers turn to these popular platforms for their consumer needs, business owners might want to seek the assistance of a social media consultant to help them determine the best social media marketing strategies. These experts will help create and schedule posts to target potential customers, and more. As a social media consultant, you can help online businesses choose the right platform for their target audience. From Facebook, the world’s number one social media network, to Instagram, known for its visual storytelling features and LinkedIn, where professionals go to network, each channel comes with different audiences and needs. 11. Podcaster Podcasting is for those who can articulate a passion or certain topic they know well. In case you weren’t already familiar with this business idea , a podcast is an episodic series of audio recordings around a certain topic or topics. Though starting a podcast can be one of the best businesses to start with little money using free recording and editing software, you might want to invest in a good-quality microphone. Your listenership will depend on the quality of your audio content and your ability to establish an expert voice in your area. Bringing special guests to your podcast is one low-cost way to help promote your show. Once your show reaches more people and your subscribership grows, your podcast could have the potential to attract advertisers and ultimately become profitable. 12. Online course instructor Is teaching a passion you’ve always wanted to pursue but never had the time to? Creating an online course is one way to share your knowledge while generating passive income, with little investment up front. In order to become an online course instructor, you’ll first need a website or platform from where you can host and stream your classes. To get your online course started, you’ll want to focus on a specific topic that you know well. It can be anything, from women authors of the 19th-century to logo design. You’ll also need to give yourself a reasonable amount of time to build your course and plan each lesson. If you already have a blog, website or video channel, then offering online courses as an added service may complement your published work and help you reaffirm your authority in your field. 13. Webinar guru People often come to you for advice or tips, as you’ve become known by many as that person who has all the right answers. Although teaching an online course seems like a natural step to take, you may not have time to do it for an entire semester. Hence, one possible online low-cost business idea would be to create a webinar. Webinars are online presentations often held in real-time, or simply put, an online event. The most direct way to make profit from your webinar is to charge a fee for attendance. You could also make money from a free webinar by offering a paid product at the end. The shorter, the better: A webinar tends to run between 30-45 minutes, capitalizing on full engagement. In most cases, you can organize your webinar to best suit your schedule, as attendees are able to access your event from home. Subscribe to the Wix blog  for a weekly dose of fresh business and web design tips and trends. 14. Copywriter A copywriter is someone who writes engaging text or “copy” for the purpose of marketing or advertisement to increase a client’s message or brand. A good copy is meant to motivate readers to spur into action. Those who share a passion for creating good and clear content know that to master copywriting takes a lot of practice and skills. Start by searching the web for copywriting listings. There are many new opportunities arising each day. A freelance copywriter can determine their either rate per hour or per word count. The pay rate may also increase as your experience does too. Small businesses looking to expand their web audience need quality online content, and would benefit greatly from employing the services of a skilled copywriter. A diverse writing portfolio, covering different types of content, would help you attract a wider range of clientele. 15. Technical writer There are situations when content needs to sound technical rather than creative. Think about the importance of manuals at certain points in our lives, like when we need to assemble an Ikea bookshelf or when we start a new medication. A technical writer deals with this line of work clearly and eloquently. Once you’ve decided what industry you’d like to pursue - health, engineering or technology - it will be easier for you to focus on building your specialization. Potential clients of technical writers may be corporate and pharmaceutical companies. Although it might feel you have bigger fish to fry as a technical writer, there are fewer of your kind in the general writing sphere. The odds are in your favor. 16. Remote tech support Sometimes a small business has to outsource technical assistance because of budgetary issues or space constraints. If you have a solid background in IT and enjoy working from home, you can set up a paid tech support service for your local businesses. Aside from bringing in a nice stream of revenue, a remote tech support operation is a great home-based business idea . In fact, it can even be run using little more than a mobile device. For more on how to make money from home , check out our guide. 17. Virtual assistant Businesses and individuals alike often require extra support in managing their emails, drafting templated responses for diverse inquiries, social media channels and daily schedules. A virtual assistant is someone who can fulfill these tasks and support them remotely, making it one of the most accessible online unique business ideas to start now. Unlike an office assistant who performs administrative and clerical duties only, a virtual assistant will cover these traditional tasks while offering a multitude of other services, including everything from content creation to website or project management. In the role of virtual assistant, there is plenty of room for creativity and personal growth, allowing you to add or change your services depending on your availability, client demand or interests. You can also choose your clients and area of industry. Take advantage of the number of online tools, from file sharing to virtual calendars, that are available to help you perform most assistant tasks without investing a lot upfront. Tip: How to start a virtual assistant business 18. Subscription box curator Have you ever been told that you give the best presents in your family? Creating that perfect gift-giving moment may be something important to you. Selling subscriptions requires that same attention to detail and love for delivering smiles. When curating a subscription box, you won’t necessarily have to create your own merchandise if you don’t choose to. There are so many unique and creative products you can find online and curate into your boxes. Most successful subscription boxes work around a certain theme, making them compatible with their target market. For example, adults may prefer wine and children can’t resist colorful candy. Remember that subscription boxes are often purchased as gifts to others, so it’s worth changing or adding your offerings to reflect the times or trends. This can also be a great family business idea or a fun business idea for couples . Tip: How to start a subscription box business 19. Resume and cover letter writer Writing resumes and cover letters is in-demand. Even though the typical word count for a professional resume or cover letter does not reach more than 400 words, the work of a resume and cover letter writer is essential and everlasting. Your target audience is any individual looking for a job, leaving you free to work with any number of clients. Be sure to provide successful writing samples you’ve worked on in the past to potential customers, or share links to online resume websites that you’ve created. This allows you to show off your skills and rich industry jargon for any market or niche. 20. e-book author While few writers manage to get published in their lifetime, many new authors are already making their e-book debut amid the digital products , specifically book market boom. Self-publishing your book has never been more affordable or effective, using a number of options including Apple Books , Smashwords and Amazon , which will help you with the post-production aspects of distribution and sales. Consider investing in an editor or proofreader and an illustrator to make your book more marketable. As a writer, breaking into the category of e-book author is one online business idea that could help you succeed in your industry. 21. Sell NFTs Selling Non-Fungible Tokens (NFTs) has emerged as a groundbreaking avenue for creators to monetize their unique content. NFTs are blockchain-based tokens that authenticate the ownership and rarity of digital files, including artworks, music, videos and more. By tokenizing their creations, artists can offer a sense of exclusivity and ownership to their audience, fostering a new era of digital collectibles. One key advantage of selling NFTs lies in the ability to directly connect with a global audience of collectors and enthusiasts. The blockchain ensures transparency and authenticity in ownership, allowing creators to establish a direct relationship with their supporters. Additionally, the smart contract functionality embedded in NFTs can enable creators to receive royalties automatically each time their token is resold, providing a sustainable revenue stream over time. This decentralized and borderless nature of NFT transactions has democratized the art and content creation industry, empowering creators to reach a broader market without traditional intermediaries. While NFTs present exciting opportunities, navigating the space requires careful consideration of market trends, pricing strategies and community engagement. Building a strong online presence, leveraging social media and participating in relevant online communities can help creators showcase and sell their NFTs successfully. As the market continues to evolve, staying informed about emerging platforms and technological developments will be crucial for creators looking to thrive in the dynamic world of NFTs. 22. Transcription services Transcription services helps provide accurate and timely conversion of audio and video content into written form. Transcription services cater to a broad range of industries, from media and legal to academic and corporate. As businesses increasingly rely on digital communication, there is a growing demand for skilled transcriptionists who can efficiently transcribe interviews, meetings, podcasts and various other audio materials. Online platforms and freelance marketplaces offer opportunities for transcriptionists to connect with clients globally, making it a flexible and accessible business option. One specialized area within transcription services that tends to get paid the most is medical transcription, a critical component of healthcare documentation. Medical transcriptionists transcribe dictated recordings made by healthcare professionals into written documents. Individuals with a background in healthcare or specialized knowledge of medical terminology can carve a niche in this field, ensuring that healthcare providers have clear and precise documentation of patient interactions. If you want to offer transcription services, building a reputation for reliability and confidentiality is crucial. Make sure you effectively communicate with your clients, stick to deadlines and use transcription software and tools to boost your chances of success. 23. Flip thrifted goods Got an eye for a bargain? Love flea markets and vintage stores? If yes, why not consider selling what you find online. You an easily start a business online selling vintage and thrifted goods. From clothing, to furniture and even toys, there are plenty of ideas to lead with. Make sure to tap into demand — what exactly are people looking to buy second hand. And consider some of the issues with selling thrifted foods, including safety (especially with toys and baby items), quality and value. You'll need to research pricing because while one man's trash, might be another's treasure but a lot depends on price and value. To sell thrifted goods online, you'll need an online store or eCommerce website. Print on demand For entrepreneurs aiming to start a business with minimal upfront costs, print on demand is an excellent option. This business model allows you to create and sell custom products like clothing, mugs and notebooks without the hassle of managing inventory. By partnering with print-on-demand companies , business owners can easily upload their designs, set prices and manage orders while the platform handles production and shipping. Print on demand is particularly appealing for creative individuals looking to monetize their designs and tap into niche markets. Since products are only created after a sale is made, the risk of overproduction or unsold inventory is significantly reduced. This combination of low financial risk and creative freedom makes print on demand a smart, scalable opportunity for those eager to start a business. Tips for starting an online business Choose your online business niche When coming up with an online business idea, you should figure out what you're passionate about and what you're good at, as well as what problems you can you solve for others (for example, if you're crafty, you can sell crafts online ). Once you know your niche, you can start to focus your marketing efforts and build a community around your products or services. Do your research Before you launch your online business ideas, it's important to do your research and understand the market you're entering. Make sure you know who your target audience is, what their needs and wants are and what your competitors are doing in the same space. Create a business website Your website is your online storefront, so it's important to make sure it's well-designed, easy to navigate and mobile-friendly. You can sell directly from your site, or use it to market your brand. You should also create social media profiles for your business and actively engage with your audience. Provide excellent customer service This is one of the most important factors in building a successful online business. Make sure you're responsive to customer inquiries, resolve issues quickly and provide friendly and helpful support. Start small and scale up There'd no need to start your online business with a huge investment. You can start small and scale up as your business grows. Remember that it takes time and effort to build a successful online business, so don't get discouraged if you don't see results immediately. Most popular online business ideas In 2025, the most common online business ideas are expected to include: Ecommerce stores With the continued growth of online shopping, e-commerce businesses selling a wide range of products are likely to remain popular. Niche e-commerce stores focusing on specific product categories or offering personalized shopping experiences may also thrive. In 2025 it's expected that around 20-25% of all retail sales will happen online, making online shopping and eCommerce stores a continuing trend. Online education and training The demand for remote learning and upskilling is expected to drive the growth of online education businesses. To date it's believed that US higher education facilities enroll over 1.1. million students , a number that is growing. Platforms offering courses, tutorials and certification programs in various fields are likely to be in high demand. Digital marketing agencies As businesses increasingly rely on digital marketing to reach their target audience, digital marketing agencies offering services such as social media management, SEO, content marketing and online advertising are expected to be prevalent. Subscription-based services Subscription-based businesses offering products or services on a recurring basis, such as streaming platforms, meal kit deliveries, and subscription boxes, are anticipated to be more common due to their convenience and recurring revenue model. These types of businesses are expected to generate income of $904.2 billion by 2026 , making them a huge growth potential online business idea. Online business idea trends for 2025 eCommerce and online selling Personalized shopping experiences: Using AI and machine learning to tailor product recommendations and provide personalized shopping journeys. Virtual try-on technology: Allowing customers to experience products virtually before purchasing, reducing returns and improving customer satisfaction. Social commerce: Leveraging social media platforms for product discovery, purchase and customer engagement. Digital subscription services Streaming services: Expanding beyond entertainment to include fitness, education and other lifestyle content. Membership programs: Providing exclusive access to perks, discounts and personalized experiences for loyal customers. AI-powered businesses Chatbots and virtual assistants: Providing 24/7 customer support, automating tasks, and enhancing website functionality. Predictive analytics: Using AI to analyze data and make informed decisions about product development, marketing campaigns and inventory management. Automated decision-making: Empowering systems to make decisions without human intervention, improving efficiency and reducing bias. Remote work and collaboration Virtual workspaces: Creating online platforms that facilitate remote work, team collaboration and communication. Online meeting tools: Enabling seamless video conferencing, screen sharing and collaborative document editing. Freelance marketplaces: Connecting businesses with independent contractors for a wide range of services, increasing flexibility and talent access. Sustainable and ethical businesses E-commerce for sustainable products: Catering to consumers seeking eco-friendly, ethical and socially responsible products. Zero-waste initiatives: Implementing practices to minimize waste in packaging, shipping and operations. Transparency and traceability: Providing customers with information about product sourcing, manufacturing and environmental impact. Niche market targeting Micro-influencer marketing: Collaborating with niche influencers who have highly engaged and targeted audiences. Subscription boxes for specific hobbies: Catering to niche interests, such as crafting, cooking or fitness. Personalized products and experiences: Offering customizable products and curated experiences tailored to specific demographics or preferences. Online business ideas FAQ What are the most profitable online business ideas to start? Turning an online business idea into a profitable business is not without its challenges, and profitability will depend on many other factors than just the specific business idea you choose. However in general online business ideas with a high potential for profitability include creating and selling online courses, affiliate marketing and dropshipping. What are the best online business ideas for beginners? If you're a beginner when it comes to starting a business, the best online business ideas are those with low startup costs. It's probably also best to lead with a business that you can manage as a solopreneur for as long as possible, so that you don't have to deal with the added complication of hiring and managing employees. Great online business ideas for beginners include content creation, virtual assistant positions and data entry. What are the quickest online business ideas to start? Again, if your aim is to get a business idea off the ground quickly, the best choice would be one that requires limited resources to set it up. Sometime that can be done from home would be a good choice. Examples include dropshipping, consulting services or affiliate marketing. How do you brainstorm online business ideas? To generate online business ideas, start by identifying your passions, skills and areas of expertise (for example, if you're good at animation, learn how to make money as an animator ). Research current market trends, explore niche markets and consider solving problems for a target audience. Engage in discussions, attend industry events and use online tools like Google Trends and keyword research to uncover potential opportunities. Collaborate with others, seek inspiration from successful online businesses and be open to adapting and evolving your ideas. What is the best online business to start from home? The best online business to start from home depends on your interests, skills and market demand. Options include eCommerce (selling products), affiliate marketing, freelancing, consulting and online tutoring. Conduct thorough research to understand the profitability and feasibility of each option, considering your resources and goals. Do you need an LLC to sell online? While it's not mandatory, forming a Limited Liability Company (LLC) can offer legal and financial protection for your online business. An LLC separates personal and business assets, limiting personal liability. It also provides flexibility in taxation. However, the necessity depends on factors like your business size, risk tolerance and legal requirements in your jurisdiction. Consulting with a legal professional can help you make an informed decision based on your specific circumstances. How do I choose between passive vs active business ideas? Choose between passive and active business models based on your: Time availability: passive needs more upfront time, less ongoing Income goals: active typically generates faster initial income Skill set: active requires constant expertise Capital: passive often needs more upfront investment Work style preference: hands-on vs automated Scalability needs: passive scales easier How do I validate my online business idea before launching it? Here's a 70-word guide to validating your online business idea: 1. Research your competition Analyze similar businesses and how successful or not they are Identify market gaps you could fill with your idea Study their pricing models 2. Test market interest Create a social media presence — setup an account, start posting around your idea and see how your community reacts Launch a simple landing page which can be run with small ad campaigns to gauge interest Join relevant online communities to run surveys and understand demand 3. Get real feedback Conduct customer interviews Create surveys Build a small email list Share your concept in business forums 4. Create MVP (Minimum Viable Product) Offer a beta version of your product or a test service Get early adopter feedback Test pricing strategies Explore more business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Rental business ideas B2B business ideas Business ideas for teachers Recession-proof business ideas Kidswear business ideas Business ideas for teens Hobbies that make money Black Friday business ideas

Get started Dropshipping today Branded dropshipping is a twist on the traditional dropshipping  model that allows you to sell products under your own brand. It’s an approach that can set you apart in the competitive eCommerce  landscape.  Branded dropshipping means you offer products that carry your unique brand, rather than generic items anyone can sell. This strategy involves custom packaging, labeling and sometimes even custom-designed products that reflect your brand's identity. What is branded dropshipping? Branded dropshipping is a type of dropshipping where you, the store owner, add your own branding elements to the products you sell through a third-party supplier. This includes adding your own logo and packaging, product labels, marketing materials and website. This differs from traditional dropshipping where you simply resell generic dropshipping products under the supplier's branding. Why branded dropshipping? Is dropshipping worth it? By choosing branded dropshipping, you can create a distinctive presence in the market. It helps build customer loyalty and allows for premium pricing due to the perceived higher value of branded items. Moreover, it differentiates your offerings from competitors who may be selling similar unbranded products. If you're looking to start a dropshipping business  with limited capital, branded dropshipping is a viable option. It minimizes risk as you don't need to hold inventory  or handle shipping  logistics . Your focus can be on building your brand and marketing your products to the right audience. Learn more: Best dropshipping website builders  to get started with 6 branded dropshipping product ideas (+20 products) When it comes to branded dropshipping, selecting the right products is crucial for your brand's success. Here's a list of viable branded dropshipping business ideas  to help you brainstorm. Customized apparel Accessories Home decor Tech gadgets Beauty products Fitness and wellness 01. Customized apparel Customized apparel refers to clothing items that are personalized or modified according to specific design preferences, logos, text, or graphics chosen by the customer. This customization can be done through various methods such as screen printing, embroidery, direct-to-garment printing, or heat transfer. Branded dropshipping involves selling products online without handling the inventory or fulfillment process. In the context of apparel, this means that when a customer places an order, the product is manufactured and shipped directly from a third-party supplier or manufacturer to the customer. Customized apparel is particularly well-suited for branded dropshipping for several reasons: Customization allows customers to create unique and personalized apparel that reflects their style or aligns with a specific brand. This uniqueness can make the product more attractive and increase customer satisfaction. Examples include: T-shirt dropshipping with original designs Embroidered hats and beanies Personalized hoodies and sweatshirts Branded athletic wear for fitness enthusiasts Custom-designed socks and footwear Learn more:  How to start a clothing business , How to sell shoes online 02. Accessories Accessories are items that complement or enhance a person's outfit or appearance but are not essential components of clothing. They serve to add style, functionality, or personalization to an individual's look. Accessories can include a wide range of items such as jewelry, watches, hats, scarves, sunglasses, belts, bags and more. In the context of branded dropshipping, offering accessories can have several advantages. The first is their versatility. Accessories come in various styles and forms, providing a versatile range of products for a branded dropshipping store. This diversity allows businesses to cater to different tastes and preferences within their target audience. Accessories can be customized with a brand's logo, colors, or specific design elements, helping to maintain a cohesive brand identity. This consistency across products reinforces brand recognition and strengthens the overall brand image you’re trying to create.  Many accessories are relatively affordable compared to clothing items, making them accessible to a broader audience. This affordability can attract more customers and the lower price point may also lead to increased impulse purchases. Branded dropshipping accessory products include:  Engraved jewelry pieces (See jewelry dropshipping ) Custom-printed scarves and bandanas Personalized leather wallets and belts Branded sunglasses and eyewear accessories Unique phone cases with custom artwork 03. Home decor Home decor involves furnishings and decorative items that enhance the aesthetics and functionality of a living space. This category spans furniture, lighting, wall art, textiles and various decorative accessories. Branded dropshipping in the home decor niche offers several advantages, allowing stores to provide diverse and customizable items to attract a broad audience with varying design preferences. Some fantastic home decor products to dropship include: Custom canvas prints and wall art Branded cushion covers and throw pillows Personalized kitchenware like mugs and coasters Scented candles with signature fragrances Designer bedding sets with custom patterns 04. Tech gadgets Tech gadgets are electronic tools or devices with advanced technology that aim to make our lives easier, more entertaining, or more convenient. This category includes smartphones, smartwatches, fitness trackers, smart home devices, gaming accessories and more. Many people like keeping up with the latest technology trends. Tech gadgets, especially those with innovative features or improvements, are in high demand. The tech industry is always changing, introducing new gadgets and innovations regularly. This constant evolution creates trends and encourages consumers to look for the latest and most advanced products, making tech gadgets great for dropshipping. Examples of tech gadgets to sell include: Custom skin decals for laptops and tablets Branded wireless chargers and power banks Personalized USB drives and tech accessories Smart home devices with your brand logo High-quality earbuds and headphones in custom colors 05. Beauty products Beauty products cover personal care, skincare, makeup and grooming items like creams, makeup, hair products, perfumes and grooming tools. This category is favored by those aiming to enhance their appearance, practice self-care and stay updated on beauty trends. The beauty industry, known for its consistent demand, attracts people seeking products for skin, hair and overall appearance, making it a reliable market. Private-label skincare creams and serums Custom-branded makeup palettes Organic hair care products with your branding Nail polish sets in exclusive colors Bath bombs and soaps with personalized packaging Learn more: How to start a beauty business , Beauty dropshipping 06. Fitness and wellness Fitness and wellness products, like workout gear, supplements and wellness gadgets, support a healthy lifestyle. With more people prioritizing health and staying active, the demand for these items is going up. As folks focus more on well-being, there's a growing market for fitness and wellness stuff. People are willing to invest in products that help them reach their fitness goals. This category includes a variety of products, from exercise equipment to supplements, offering a diverse range to suit different preferences. Many fitness and wellness products, such as supplements, often lead to repeat purchases. This helps keep customers coming back and establishes long-term relationships. Yoga mats with unique prints Branded water bottles for gym-goers Fitness trackers with your company logo Wellness supplements in bespoke packaging Eco-friendly tote bags for shopping or gym use Learn more: How to start a fitness business Top branded dropshipping suppliers Choosing the right supplier is a critical step in establishing a successful branded dropshipping business. Here's an overview of four top dropshipping suppliers that cater to branded dropshipping needs. Modalyst Modalyst specializes in connecting online stores with suppliers that offer high-quality products. They have a vast selection of items suitable for branding and their integration with eCommerce platforms  like Wix makes them user-friendly. Just be aware that while Modalyst offers a range of products, their pricing can be higher compared to other platforms, which may affect your profit margins. After making a website , integrate it with Modalyst  for your branded dropshipping business.  Spocket  Spocket  connects online stores with premium suppliers from the US and Europe, offering high-quality products suitable for branded dropshipping. With fast shipping and a user-friendly platform, Spocket ensures smooth order fulfillment, helping you build a trusted brand. It integrates seamlessly with eCommerce platforms like Wix, making it easy to add branded products and automate fulfillment. While Spocket has a free plan, higher-tier plans unlock access to more premium suppliers and faster shipping options. After building your website, integrate it with Spocket  to scale your branded dropshipping business. Printify Printify is an excellent print on demand company for custom products. They provide a wide array of apparel and accessories that you can easily brand. Their mockup generator tool is particularly useful for visualizing your branded items. Printify relies on third-party providers for printing and shipping, which can sometimes lead to inconsistencies in product quality or fulfillment times. Start an online store  with Wix, then integrate it with Printify .  Printful Similar to Printify, Printful offers comprehensive print-on-demand services with the added benefit of in-house manufacturing. This control over production often results in consistent quality and reliable shipping. The cost of products on Printful can be higher and because they handle production themselves, the range of available items might be more limited than other suppliers. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. AliExpress AliExpress is known for its vast selection and competitive prices. It's possible to find suppliers willing to accommodate custom branding requests for various products. Shipping times from AliExpress can be lengthy and language barriers with suppliers may pose challenges. Additionally, quality control is crucial as product standards can vary widely. Learn more about integrating a Wix online store with Aliexpress .  How to get started with branded dropshipping Starting a business  dropshipping can be an exciting venture. Here's a step-by-step guide to help you launch your brand into the world of e-commerce. Identify a niche that resonates with your interests and market demand. Choose products that have branding potential and appeal to your target audience. Research suppliers who offer branded dropshipping services Evaluate their product quality, customization options and fulfillment reliability. Choose an e-commerce platform that supports dropshipping, like Wix. Design your store with a focus on branding and user experience. Use eCommerce website templates  to do this effectively. Develop a strong brand name, logo and visual theme. Ensure your product packaging and design reflect your brand identity. Utilize social media, content marketing and SEO to reach potential customers. Consider paid advertising to drive traffic and sales when starting. Monitor your sales data and customer feedback to understand what works. Continuously optimize your product offerings, marketing strategies  and customer  Ready to get started? Learn how to build a website with this easy guide. Branded dropshipping products and suppliers FAQ Can I start a dropshipping business with little to no money? Yes, one of the advantages of dropshipping is the low barrier to entry. You don't need to invest in inventory or warehousing, but you will need some funds for setting up your online store and marketing efforts. How do I ensure product quality branded dropshipping? Order samples from potential suppliers to assess quality firsthand. Also, read reviews and feedback from other customers to gauge their reliability and product standards. Is it necessary to have a registered business for branded dropshipping? While it's possible to start without formal business registration, having a registered business can enhance credibility and may be required for certain supplier agreements or payment processors. How do I protect my brand when working with suppliers? Choose suppliers who understand the importance of branding and are willing to sign a contract that protects your brand's intellectual property. What should I do if a customer recieves a defective product? Have a clear return policy in place. Work closely with your supplier to handle returns or replacements efficiently, maintaining customer satisfaction. Can I automated my branded dropshipping business? Many aspects of dropshipping can be automated using various e-commerce tools and plugins, which can help streamline order processing and inventory management. How can I compete with established eCommerce stores? Focus on building a unique brand identity and providing excellent customer service. Niche down your product selection to cater to specific market demands that larger stores may overlook. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping B2B dropshipping Automated dropshipping Sticker dropshipping Pet dropshipping

Turn your ideas into income with Wix. Secure your domain name → The allure of entrepreneurship lies in the potential to turn innovative ideas into lucrative earnings. For many, the importance of making money as an entrepreneur stems from the desire to control their destiny, escape the 9-to-5 grind and build something of lasting value by starting a business . Secure your brand’s domain and start earning online. With Wix, you can grab it fast and set up email, hosting, SSL and privacy all in one place. It’s simple, beginner-friendly and backed by 24/7 support. 15 ways to make money as an entrepreneur Entrepreneurship opens up a myriad of opportunities for making money. Here are 15 scalable business ideas suitable for entrepreneurs looking to carve their path to financial success. eCommerce store Social media consulting App development Online courses and coaching Freelance writing Affiliate marketing Real estate investment Dropshipping Subscription box service Digital marketing agency Web development Graphic design services Event planning Handmade crafts Fitness coaching 01. eCommerce store Starting an online store is a popular way to make money as an entrepreneur. And with an eCommerce website builder, like Wix, making an eCommerce website has never been more accessible. Profitability potential is high, especially with the right niche and a strong marketing strategy. eCommerce businesses you can start to make money include: Clothing business Selling t-shirts Sell vintage clothing Gifts Furniture Car parts 02. Social media consulting For those with a knack for social media, offering consulting ideas and services can be a good way to make money as an entrepreneur starting out. Businesses always need external help with their online presence and marketing strategies and a social media consultant can provide valuable ideas to improve engagement and sales for them. Learn more: How to make money on TikTok How to make money on Instagram How to make money on YouTube How to make money as a consultant 03. App development The demand for mobile apps is growing which can make app development a good idea for entrepreneurs looking to make money. Entrepreneurs with coding skills can develop and sell their apps or work with clients to bring their app ideas to life. Learn more: How to make a website into an app 04. Online courses and coaching Turning expertise into online courses or coaching services is a lucrative, scalable business model. Whether you're a teacher offering exam prep courses or a nail technician sharing tips, digital products can be sold repeatedly without extra costs. This approach suits various service businesses, providing entrepreneurs with a pathway to increased income and scalability. Learn more: How to start a tutoring business Teacher business ideas 05. Freelance writing Content is king in the digital age and skilled writers can earn money as entrepreneurs by creating content for businesses, blogs and publications as a freelancer. This means you can work remotely and have control over your own schedule while still making money as a freelance writer. If your passion is writing, turn it into a business by starting a blog and monetizing it. You can start a blog, with a blog maker , on almost any topic: How to start a travel blog How to start a food blog How to start a lifestyle blog 06. Affiliate marketing By promoting other companies' products and earning commissions for sales, affiliate marketing can be a profitable online business with minimal startup costs. It’s a good way to make money as a beginner entrepreneur if you’re looking for something that’s easy to start and low risk. To get started with affiliate marketing you’ll need to begin by making a website or blog. Then you’ll need to create content that resonates with a target audience, in order to get website traffic to your pages with affiliate links. The challenge here is balancing making money as an entrepreneur with building an audience and trust for the products or services you’re leading people to. Ready to get started? Learn how to makew a website  with this easy guide. 07. Real estate investment Investing in real estate and renting out properties can provide a steady stream of passive income and help you make money as an entrepreneur. It requires more capital upfront than other ways to make money but can be highly profitable in the long term. It also helps if you have some experience in real estate and using it as an investment tool. Learn more: How to start a rental property business How to create a rental property business plan How to start a real estate business How to create a real estate business plan Real estate business names 08. Dropshipping Dropshipping is an eCommerce model where you sell products without holding inventory. It's a lower-risk way to start an online business, with profitability hinging on finding the right suppliers and niche. Some popular dropshipping ideas to make money: Clothes dropshipping Stickers dropshipping Pet dropshipping Beauty dropshipping Candle dropshipping T-shirt dropshipping Tea dropshipping Jewelry dropshipping Digital dropshipping Branded dropshipping Reverse dropshipping Automated dropshipping Looking to start a dropshipping business ? Get started with Wix dropshipping . 09. Subscription box service A subscription box service delivers curated products to customers on a regular basis. This type of business model encourages repeat business and can build a loyal customer base. Subscription box services are a popular way to make money as an entrepreneur, some ideas of these include: Specialty food, such as jams or cheeses Make-up , cosmetics and beauty products Books 10. Digital marketing agency Starting a marketing business can cater to the vast need for businesses to improve their online visibility. Services can include SEO, PPC, content marketing and more. If you’re a marketing expert looking to make money as an entrepreneur this is one way that can be successful and rewarding as it taps into your skills, experience and passions. 11. Web development With every business needing a website , web development services are in high demand. This can be a highly profitable venture for those with technical and programming skills. Make money as an entrepreneur specializing in web development by creating websites from scratch or by working with advanced website creation tools, like Wix Studio . 12. Graphic design services Graphic designers can offer their creative services to businesses and individuals needing logos, branding materials or other visual content as a way to make money and shift into entrepreneurship. You’ll need to create a portfolio website in order to showcase your work to potential clients. Get inspired by these best portfolio websites . 13. Event planning For those with organizational skills and a love for planning, event planning can be a profitable business and a way to make money, by catering to corporate events, weddings and other functions. Some examples of events you can specialize in when making money as an entrepreneur include: Weddings Religious events, such as Bar Mitzvah and Christenings Corporate events for employees, or company product launches and client events Celebrations, including birthdays and anniversaries, or baby naming ceremonies Consider making an event website with Wix in order to market and manage your business. Learn more: How to create a party planning business plan How to start a party planning business 14. Handmade crafts and art Selling handmade crafts online through your own website, or through platforms such as Etsy, allows creative entrepreneurs to make money by reaching a potentially large global audience. Craft business ideas to make money as an entrepreneur: Make and sell jewelry Knitted toys and baby gear, such as blankets and booties Handcraft paper cards Handmade soaps and candles Be inspired: Craft business name ideas 15. Fitness coaching With health and wellness being a priority for many, fitness coaching can be a rewarding and profitable business and a great way to make money as a health-focused entrepreneur. With the option of offering in-person or online fitness sessions, there are multiple ways to make money and find clients when starting a fitness business . Learn more: Fitness business name ideas Gym business name ideas How to start a gym business How to create a gym business plan Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. It’s everything you need to transform your ideas into reality—quickly and easily. How to start making money as an entrepreneur The journey to making money as an entrepreneur begins with laying a solid foundation for your business. Here are the essential steps to get you started on the right foot: Research and plan your business idea Begin by conducting thorough market research to validate your business idea . Understand your target audience, analyze competitor, and create a business plan that outlines your strategy, financial projections and goals. Choosing the right business idea  is crucial for entrepreneurial success—involving a balance of profitability, sustainability and personal values. Successful business ideas share traits like a clear value proposition , defined target market, scalability  and a competitive advantage . Decide on your legal structure and register your business Choose a legal structure for your business, such as a sole proprietorship , partnership , LLC , or corporation and register your business with the appropriate government bodies. Don't forget to obtain any necessary licenses or permits. Build out your branding and business identity Develop a strong brand identity, including coming up with a business name , logo and brand message. This will be crucial in differentiating your business and building customer recognition. Prioritize your financial management Set up a system for managing your finances. This includes opening a business banking account, setting up accounting software and planning for taxes. Build a team If necessary, start building a team that can support your business operations. This may include employees, freelancers or outsourcing certain tasks. Launch marketing efforts Develop a strong marketing strategy and plan using social media, content marketing and email campaigns to connect with your audience effectively. A professional website is essential in the digital age, serving as the central hub for your brand. It establishes credibility, widens your reach, and, when optimized with SEO, attracts organic traffic. How to make money as an entrepreneur FAQ What are the first steps to becoming an entrepreneur? The first steps include identifying a viable business idea, conducting market research, creating a detailed business plan, securing funding if necessary and establishing a legal business entity . It's also important to build a strong brand and online presence from the outset. How much money do I need to start a business? The amount of money needed to start a business varies widely depending on the type of business and industry. Some online businesses can be started with minimal investment, while others, like manufacturing or brick-and-mortar retail, may require significant capital for inventory, equipment and leasing space. Explore best businesses to start with little money if you need to keep your costs low. Is it possible to make money as an entrepreneur while working full-time? Yes, many entrepreneurs start their businesses as a side hustle while maintaining their full-time jobs. This approach allows for financial stability while building the business. Time management and prioritization are crucial to balance both responsibilities effectively. How can I identitfy profitable ways to make money as an entrepreneur? Profitable business ideas often solve a problem or fill a gap in the market. Look for areas where consumer needs are not being met, or where you can offer a better solution than what's currently available. Validating your idea through market research and testing is critical. What are some common challenges entrepreneurs face when starting a business? Entrepreneurs may face challenges such as cash flow management, competition, finding customers, and scaling the business. It's essential to be prepared for these hurdles with a solid business plan and strategies for growth and adaptation. Other ways to make money you might want to consider How to make money as a student How to make money as a chef How to make money as a real estate agent How to make money as a personal trainer How to make money as a therapist How to make money as a freelance writer How to make money as a singer How to make money as a contractor How to make money as a handyman How to make money as a notary public How to make money as a farmer How to make money as a crafter How to make money as a teenager How to make money as a virtual assistant

Turning your idea into a business? Start with a domain name→ Beyond being able to be your own boss and choose the direction of your company, you can start a jewelry business with minimal upfront costs. In this guide, we'll walk you through each step and answer common questions about how to get started with this type of business . Not convinced a jewelry business is right for you? We’ve built a list of other profitable eCommerce business ideas  for you to explore. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. What is a jewelry business? A jewelry business is a business idea that involves creating, buying and/or selling jewelry. There are different types, scales and models of jewelry businesses, which can broadly be categorized into these key types: Jewelry making: This involves crafting homemade jewelry to sell to customers. It could be beadwork, wirework, handcrafted fine jewelry or working with materials like metal, gemstone, glass, wood or plastic. Custom jewelry: This type of business caters to customers who want personalized jewelry designs. It could involve creating engagement rings, name necklaces or other custom pieces to suit individual preferences. Jewelry retailer: These businesses buy jewelry from manufacturers or wholesalers and sell it to consumers. They might operate through physical stores, online or both. Common pieces of jewelry sold include rings, necklaces, bracelets, earrings, watches and more. Wholesale jewelry: These businesses sell jewelry in bulk to retailers, other business entities, or professional customers. They typically don't sell to the average consumer. Jewelry repair service : This type of business specializes in fixing different types of jewelry items, restoring damaged or old pieces, or resizing rings and other jewelry. Jewelry consultation : This involves providing advice to customers on jewelry selection, custom design, or investment in precious jewelry and gems. How to start a jewelry business in 12 steps Choose a jewelry niche Choose a business model or type Research your target market Brainstorm your jewelry business name Create your online jewelry website and store Register your business Source jewelry suppliers Calculate startup costs and business funding Set a pricing strategy Finalize production and manufacturing, if applicable Develop your marketing strategy Launch your jewelry business 01. Choose a jewelry niche A niche defines who you’re going to sell to and what you’ll be selling them. It gives you a focal point as you start your business . Here are some questions to ask yourself to help determine your jewelry niche: What type of jewelry do I want to specialize in? Consider whether you will offer a specific type of jewelry such as earrings, necklaces, or bracelets or will you offer multiple types of jewelry. What makes my jewelry unique?  Identify what quality or feature will set your products or business apart from the competition and establish your unique selling proposition (USP) . For example, perhaps you use unique or upcycled materials. Or, maybe your jewelry incorporates specific themes, colors or designs like those created by Buena Onda Handmade . Who is my target market? Think about what your ideal customer would look like including age range, interests, purchasing habits, income level, values, etc. The more you understand about your audience, the easier it will be to create or source jewelry that appeals to them. What problem does my jewelry solve?  You might not initially think that jewelry can solve a problem. But think more deeply about the gaps in the market. Consider how you can differentiate your brand. For example, you could provide a wider selection of jewelry made from hypoallergenic or high-quality materials to shoppers with metal sensitivities. 02. Choose a business model or type A business model defines how you’ll build your product selection and sell your products. There are several common business models suitable for a jewelry business but you may find that a combination of these is more suitable for your business goals, desires and target market. Here are some examples: Custom jewelry model  - This business model specializes in creating custom jewelry pieces for customers. As a custom jeweler, you can typically charge higher prices due to the individualized service and those that follow you are likely to be true fans of your work since your designs can’t be found elsewhere. Handmade jewelry business model - Create a collection of handmade jewelry to sell online. You could make several one-of-a-kind pieces or a few designs repeatedly—or you can do a bit of both.   Jewelry curation model  - Curate styles you love from various jewelry suppliers and designers. Consider focusing on a specific quality or style of jewelry, then reselling the curated products to your customers at a profit. Dropshipping  business model  - Work with a jeweler or wholesaler who picks, packs, and ships items to your customers whenever an order is placed through your website. This model pairs well with handmade, custom, or costume jewelry business models as it allows you to offer a variety of products without spending time or money to create and store them. Learn more about starting a dropshipping business , with a dropshipping website . Subscription business model - Offer jewelry enthusiasts a monthly subscription box of self-pampering bling like a coordinating set of jewelry items and accessories based on a theme, style, or event. Subscription models are a good way to generate consistent cash flow for your business. Learn more about starting a subscription business . 03. Research your target market Before you start a jewelry business, learn what type of person would buy the jewelry you’re selling and the price point at which they’d pay for such items. The better you know the interests, demographics and buying habits of your target audience, the better equipped you'll be to create or curate items that they desire. Here are some methods you can use to get to know your audience. Competitor research : Search online to find jewelry retailers selling items similar to yours. Analyze their jewelry marketing strategies , target audience, and customer feedback. Surveys : Create an online survey to collect feedback from your target audience. Consider offering participants a token of appreciation for their time such as a coupon, a small gift, or an entry to win a piece of handmade jewelry. Local events : Attend local industry events like conferences and craft fairs in order to conduct in networking  with your target audience and get firsthand feedback about your products. Website analytics : Once your website is up and running, you can review visitor demographics to gain insights about where they come from, what pages they visit, and how long they spend on your site. Some eCommerce platforms like Wix include analytics tools, like Wix Analytics , allowing you to monitor your traffic from day one. Remember that understanding your audience is an ongoing process. You'll want to continuously collect feedback, analyze data and adapt your strategies to meet your audience's changing needs and preferences. 04. Brainstorm your jewelry business name Your business name is integral to the branding on your site, invoices , product packaging, labels, signage and more. So its important to think carefully about how to name your business . Your name could represent something meaningful or personal to your business. For instance, founders of Darby Pritchards  combined their last names to form their brand name, not unlike Tiffany & co., brainchild of Charles Lewis Tiffany. Be inspired by these jewelry business name ideas . Alternatively, you could choose a name that highlights what makes your jewelry unique like The Antlered Doe , which crafts one-of-a-kind rings using naturally shed antlers. In general, good business names are short, easy to remember, and easy to spell. The easier it is to remember your name, the more likely customers are to return for additional purchases. Need help thinking of a good name? Try our free  jewelry business name generator . Choosing the right domain name Once you’ve decided on a business name, check that the  domain name  and social media handles are available for your chosen business name. The Wix name generator will let you know if a matching domain name is available, including domain extensions other than the traditional “.com”. Creating a logo When it comes to creating a logo for your business, you have two options: design your own logo or have one made for you. If you prefer to let someone else handle the creative work you can hire a professional  through the Wix Marketplace. If you’re the DIY type, try our Wix logo maker  which can also help you choose a color scheme for your website. Once you have your logo and colors selected, you can create other coordinated branding materials, including: Social media headers Letterhead Business cards Invoice templates Email signatures Building your brand Building brand recognition takes time but consistency in your name, style, colors, and messaging across all your marketing channels can increase revenue by as much as 33% according to Marq . Consistency boosts brand recognition, credibility, and trust—all of which can influence larger cart sizes and repeat business. A strong brand creates an emotional connection with your customers. Before you start a jewelry business, it’s helpful to create a brand style guide  that details every aspect of your brand including proper usage for your logo, messaging, and more. 05. Create your online jewelry website and store Now you’re ready for one of the best parts—creating your online jewelry store. Your website is often the first impression a customer has of your business. And when it comes to your brand, you want to be in complete control starting with a robust eCommerce platform. Choose your eCommerce platform An all-in-one eCommerce platform like Wix eCommerce  gives you maximum control and makes starting an online store online. From marketing and sales to order fulfillment and inventory management, you can successfully run and grow your business all from one place. Select a website theme With Wix, getting started with building an ecommerce website is simple. Create an account, enter information about your business, then select a professionally designed “jewelry and accessories” eCommerce website template  that suits your business. Your jewelry business website and online store should have: Clean, well-organized navigation (categorize your products based on how customers are likely to look for them) High-quality photos, content, and imagery throughout Prominent call-to-action buttons (CTAs) Easily accessible Information pages: About section, shipping and returns policy, privacy policy, and contact info for customer support Easy access to customer support Product pages with large, high-quality product photos  shot from multiple angles including stand-alone product shots, and lifestyle shots, detailed product descriptions, and product reviews Yam , a made-to-order jewelry store, does an excellent job of including multiple, high-quality photos of every product with detailed descriptions, and jewelry care instructions. Below each item you can find a carousel of “You may like” products to encourage further browsing and shopping. Read also: 18 high-converting product pages with examples Accept online payments The final step to creating your website is to add online payment systems  that allow you to accept credit/debit cards, alongside other forms of online payment. Ideally, you'll want to offer multiple payment terminal systems and options, including at least one well-known option like PayPal (which has been shown to convert  28% higher at checkout  when compared to other payment methods). Learn more: 3 must-have online payment solutions for your business 06. Register your business At this point, you should have a business name and framework for your jewelry business. But before you start selling your products online, it’s time to make things official by registering your business and acquiring the necessary licenses or permits. Perform a trademark search : Search the United States Patent and Trademark Office  database to ensure that your business name is unique within the jewelry industry. Register with the IRS and state: Register your business  with the Small Business Administration to take advantage of certain tax savings and protections. For example, registering as an LLC , corporation  or other business entity allows you to deduct business expenses and helps to protect your personal assets from business debts. Once you’ve been assigned a federal tax ID, register with your state to acquire the necessary licenses or permits, such as a seller’s permit. Open a business bank account: It’s important to keep your business income and expenses separate from your personal transactions for legal and tax reasons. When choosing a bank for your business banking  needs, look for one that provides great customer support, a low minimum monthly balance, reasonable monthly transaction limits, and 24/7 mobile account access. Consider hiring an accountant to handle your bookkeeping and year-end taxes or using an accounting software that integrates well with your new business bank account. Understand jewelry industry rules and regulations : Depending on the business model you’re using and your business location, you may need to comply with certain jewelry rules and regulations . For example, some countries like the U.K. require customers to  obtain a certificate  of authenticity from the seller when buying jewelry. Others may require a hallmark for your jewelry to be sold at maximum value. 07. Source jewelry suppliers Whether you intend to sell handcrafted jewelry items or source premade products from a dropshipper, it’s good to identify your suppliers ahead of time. This will help you estimate startup costs and plan appropriately for ongoing expenses. While you could shop for materials from your local craft stores or Amazon, there are some cost-effective sources that can support a budding D2C eCommerce business. Here are some of the top suppliers to consider for jewelry dropshipping . Wholesalers or bulk jewelry-making suppliers FireMountainGems.com  - You can find just about anything and everything you could possibly need for jewelry crafting at FireMountainGems with excellent customer service and a flat $5 shipping fee on all orders. JesseJamesBeads.com  - One of the most diverse collections of jewelry-making supplies available online. Find anything from beads and pendants to chains and strings, or subscribe to their monthly Magical Mystery Box of beads. DollarBead.com  - Find bead strings and collections of every style imaginable for just over a dollar each. All orders cost a $5 flat shipment fee and arrive quickly. JewelrySupply.com   - They offer a wide variety of supplies and jewelry findings, and they have an extensive selection of tabletop displays and product packaging. eBay.com - Find reasonable deals and a variety of beads, especially when looking for a specific style or type of bead. Sellers are located all over the world so narrow your search based on seller location if you need your purchases faster. Jewelry dropshippers Dropshipping is a relatively risk-free method for starting a small jewelry business from home. Below are a few dropshipping companies with eCommerce integrations that make it easy to seamlessly sell dropshipped products directly from your online jewelry store. Modalyst   - Modalyst is a great dropshipping service for beginner entrepreneurs with plenty of features to scale with you as you grow. They offer print-on-demand items as well as ready-to-sell items, with over 13,000 jewelry and accessory products to choose from. Each product includes high-quality photos, product descriptions, variants, and more. You can list up to 25 products on your eCommerce store for free or list up to 250 products for $30/month. Access to premium brands and unlimited listings starts at $67/month. Printful  - Printful offers on-demand custom engraved jewelry items, plus seamlessly integrates with Wix and other eCommerce platforms to support your dropshipping business. Printful additionally offers fulfillment and warehousing services for a fee. A standard Printful account is free; pay only for the products ordered, plus shipping. Syncee  - Starter plans are free and allow you to browse Syncee’s Marketplace of more than five million dropship products. Prepare your catalog by collecting the products you want to sell, then upgrade to a monthly Marketplace plan to start selling. The Basic plan includes up to 25 product listings for $29/month, and Pro includes up to 250 listings for $49/month. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 08. Calculate startup costs and business funding Once you have a handle on your product and material sources, you can begin calculating your startup costs. One easy way to calculate your costs is to go on a virtual shopping spree with your supplier(s). Add everything you need to your cart and let your cart act as an itemized list of your startup material costs. Here are some potential added expenses to consider: Minimum business bank account balance - Some banks require a $1,000 minimum balance to avoid monthly fees. Starting capital is an out-of-pocket expense. Business registration fees  - Registering your business with your state and the IRS requires you to answer a few questions and pay a couple of minimal fees. If you choose to hire an accountant or other third party to complete the registrations on your behalf, additional service fees will apply. Inventory and supply storage  - Do you need to purchase storage containers to organize your inventory and supplies, or do you lease storage space? Include these expenses. Leased office space - If you don’t work out of your home, include your monthly lease and any additional utility or maintenance expenses that go with it. Production tools  - Include the cost of any additional tools you may need to create your products. Packaging and shipping supplies - Consider how you will package and ship orders. The unboxing experience can be just as exciting as receiving the order if done right. Website development and hosting  - An eCommerce platform like Wix includes all your essential tools, from free web hosting to business management tools, for a monthly subscription fee. However, if you hire a designer or developer to build your website, you will have additional startup costs to consider. Accounting fees  - Whether you hire an accountant or purchase a subscription to an accounting tool, managing your monthly financial transactions may cost money. Professional photograph y - If you’re a skilled photographer, you may choose to take your own product photos versus hiring a photographer. However, you’ll still need a quality camera and a tabletop lighting kit to get those clear, crisp, high-quality photos. Pro tip:  Organize your business details as you go in an eCommerce business plan . Business plans help you stay focused on your goals as your business grows and may be required by banks before opening a business line of credit. 09. Set a pricing strategy There are several variables involved when pricing your jewelry, including time spent, cost of materials, overhead expenses, your hourly rate and the price point your target audience is willing to pay. Furthermore, whether or not you intend to sell your products wholesale, your retail price should account for bulk pricing in case customers ask about it in the future. To make the process as simple as possible, we’ve outlined everything in a simple-to-follow formula. First, gather the information needed for the pricing formula as follows. Determine the variables Cost of materials used  - This is the total cost of materials used in each piece including packaging. You may want to log materials used as you create an item. Remember that material prices fluctuate, so it’s a good idea to periodically review your pricing. Total time spent creating the item  - Keep track of the time you spend on each item. Round to the nearest 15-minute increment for simplicity. Your time is valuable, and you should be paid for it. Your hourly rate - Based on our research a typical hourly rate for jewelry crafters is $20 per hour. However, whatever hourly rate you settle on should account for your experience and the quality of your craftsmanship. Never undervalue your time, effort, and experience. Overhead expenses  - Overhead expenses include anything else required when creating jewelry, such as leased studio space, heating, cooling, lights, electricity, etc. A general rule of thumb is to add a 10% markup to cover overhead expenses. Calculate the minimum retail price Many jewelry business owners make the mistake of simply doubling the cost of materials to determine the minimum retail price (ignoring labor and overhead). In other words, they never turn a profit. Let’s take a closer look to understand why. Minimum retail price = materials (incl. packaging) x 4 + labor (hourly rate x time spent) + 10% Using the above formula, let’s pretend that you created a bracelet in 45 minutes (0.75 hours), using $6 of materials and $1 in packaging, at an hourly rate of $20. Your calculations for each step would look like this: ($6 + $1) x 4 = $28 $20 x 0.75 hrs = $15 ($28 x $15) x 0.10 = $4.30 $28 + $15 + $4.30 = $47.30 or $48 Based on this formula, your minimum retail price for your bracelet is $48, which means your wholesale price is $24. Without the 4x multiplier, your base cost as a business to make the item is $24.20. In order to build a sustainable jewelry business, your minimum retail price must include your materials, labor, and overhead costs. By setting your retail price at or above the minimum retail price, you guarantee a profit on each item, even if you run a special sale. Compare the minimum retail prices of your items with similar items sold by your competition and decide if your targeted audience would pay the price you’ve set (or more). You want to price your items competitively—not too high that you turn buyers away, but not so low that you can’t turn a profit. 10. Finalize production and manufacturing, if applicable You may already know where you will create your jewelry for your business but it can still be beneficial to come up with a preliminary plan for where and how you will handle production. Here are some questions to ask yourself: What items do I want to create as part of my startup inventory? How many of each item will I have on hand? How often will I release new designs (i.e., once a week, monthly, biweekly)? How many hours do I intend to spend creating jewelry each week? What will my work schedule look like? Where will I create my jewelry pieces (i.e., a home office or craft room, rent space, etc.)? How many items do I want to produce each week? How often will I order supplies? Where will I store my supplies and inventory? 11. Develop your marketing strategy Part of building a successful jewelry business is learning how to drive traffic to your online store . A marketing strategy helps map out which marketing methods you’ll use to drive traffic and where you’ll focus most of your efforts. Keep in mind that your marketing strategy is a fluid plan that shifts to meet your business needs as you grow. There are two primary types of inbound traffic: Organic traffic : Organic traffic includes any visitor that arrives at your online store through non-paid marketing avenues such as social media, content marketing, email marketing, word of mouth, and search engine optimization (SEO). Paid traffic : Paid traffic is any inbound lead generated through paid advertising such as pay-per-click (PPC) ads, display banner ads, print ads, etc. Paid traffic is the fastest way to drive traffic to your website. However, think of it as a supplement to the work you do to increase your organic traffic, which will set your business up for long-term success. Take the next step in growing your jewelry business and build your store  to start attracting customers today. User-generated content (UGC) UGC is any content provided by a consumer about your products or brand that is visible to prospective buyers. This includes product reviews, testimonials, referrals, social posts or product photos taken by the consumer. According to a study by Power Reviews , the more reviews your product has, the better. Just one to ten product reviews can boost a product’s conversion rate by 52.2% 11 to 30 reviews on a product boosts its conversion rate by nearly 103% 31 to 50 reviews equals up to 133.5% improved conversion rate 51 to 100 reviews improve the conversion rate by up to 148.7% 101+ reviews can improve a product’s conversion rate by as much as 252.2% The same study indicates that over 83% of shoppers in the health and beauty industry feel product reviews play a role in their purchase decisions. A recommendation from a friend or a previous buyer holds more sway in a buyer's mind than an advertisement alone. Social media In addition to being a great avenue for sharing your products and information about your brand with your target audience, visual platforms like Facebook, Instagram, and Pinterest provide buyers with additional avenues for engaging with your brand and sharing feedback. Search engine optimization (SEO) Search engine optimization (SEO) specifically refers to the work you do to get your website content noticed by search engines. And although it may take a few months to start seeing results from this marketing strategy, it’s well worth it when your business shows up on Google’s results page for search terms your audience is using, such as “women’s diamond jewelry” or “men’s wedding bands.” Here are some ways to optimize your website content: Learn how to make a blog  - Create blog posts on topics relevant to your target audience, such as “How to pick a jewelry gift for your mom,” tutorials on “How to measure ring sizes” or guides on hot seasonal fashion trends. Keyword research  - Find keywords that attract visitors with an intent to buy products like yours. Identify keywords that would be good target with your product pages, as well as your blogs. Prioritize your readers  - Write for your readers, not simply search engines. Aim to add value through your content. Your content should read normally without excessive use of a keyword or key phrase—known as keyword stuffing, a practice that will only hurt your search engine rankings. Email marketing Start building an email list by asking visitors to provide their email addresses using a pop-up form or by adding the form to your site’s footer. To encourage signups, consider giving something of value in exchange for their email address, like a discount code or access to exclusive content. Then, once you’ve got a mailing list, use email marketing to promote holiday sales, new products and business updates. 12. Launch your jewelry business Launching a new business is a big deal. Celebrate your win and let others celebrate it with you. Ask friends and family to help spread the word about the launch of your new jewelry business. You can even provide them with an image and templated text to post and share with friends. Consider creating a special launch promotion to incentivize shoppers to check out your new store. If your budget allows, you can use PPC ads to promote your launch special as well. Ready to start your own jewelry business?  Create your online store  and start selling today. How to start a jewelry business FAQ How much capital do I need to start a jewelry business? Capital needs vary, but generally (prices are an estimate, make sure to do your research first): 1. Online startup: $500-$5,000 2. Small physical store: $10,000-$50,000 3. Inventory costs 4. Marketing budget 5. Website/e-commerce platform 6. Tools/equipment What are the best platforms to sell jewelry online? Some best platforms for selling jewelry online are: 1. Wix - user-friendly, customizable e-commerce solution 2. Etsy - popular for handmade items 4. Amazon Handmade - large customer base 5. Instagram Shopping - social media integration 6. eBay - auction and fixed-price options 7. Ruby Lane - vintage and antique focus 8. Your own website - full control and branding How do I create a unique brand for my jewelry? To create a unique jewelry brand: 1. Define your style and aesthetic 2. Identify target audience 3. Develop a compelling brand story 4. Create a distinctive logo 5. Establish brand colors and fonts 6. Design cohesive packaging 7. Craft a memorable brand name 8. Develop a consistent brand voice 9. Showcase your unique selling proposition 10. Maintain consistency across all platforms What are some current trends in the jewelry market? Current jewelry market trends to explore with your own business include: Sustainable and ethical materials Personalized and customized pieces Minimalist designs Statement earrings Layered necklaces Vintage and antique-inspired styles Gender-neutral jewelry Colorful gemstones Stackable rings Tech-integrated smart jewelry How do I protect my designs from being copied? To protect your jewelry designs you can apply for: 1. Copyright registration 2. Trademark logos/names 3. Design patents 4. Non-disclosure agreements 5. Limited edition releases 6. Watermark online images 7. Unique maker's marks 8. Legal action if necessary What insurance do I need for a jewelry business? Essential insurance for jewelry businesses might include: 1. General liability 2. Product liability 3. Professional liability 4. Property insurance 5. Inventory coverage 6. Cyber liability 7. Business interruption 8. Workers' compensation (if applicable) Is a jewelry business profitable? Yes, a jewelry business can be profitable, but it depends on factors like your niche, marketing strategy, product quality and target market. High-quality or unique pieces, effective branding and strong customer relationships can drive profitability. However, competition is fierce, so it's essential to differentiate your brand and manage costs effectively to ensure long-term success. How much does it cost to start a jewelry business? Starting a jewelry business can cost anywhere from a few hundred to several thousand dollars, depending on your approach. If you're selling pre-made pieces or dropshipping, costs may be lower, primarily covering website development and marketing. If you're manufacturing your jewelry, costs will include raw materials, equipment, production space and branding. On average, expect to spend between $2,000 to $10,000 or more in initial setup costs, especially if you're creating custom pieces. Have another business idea in mind? How to start an online business How to start a consulting business How to start a fitness business How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a t-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a courier business   How to start a flower business   How to start a gym business   How to start a pool cleaning business   How to start a rental property business How to start a tutoring business How to start a medical supply business   How to start a food prep business    How to start a babysitting business   How to start a plumbing business   How to start a frozen food business   How to start a vending machine business How to start an eCommerce business   How to start a dropshipping business   How to start a farming business   How to start a cellphone business

Your name idea deserves a home. Secure your domain now → Your jewelry business name gives customers a peek into your brand’s style materials and craftsmanship before they even see a single piece. It can hint at fine metals handmade details modern design or timeless elegance. The best names look great on packaging and product tags and sound just as good when you’re making a website and typing it into your header. The ideas below are inspired by the jewelry world and designed to sound refined memorable and wearable as your business evolves. Naming your jewelry business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. When naming your jewelry shop , think about words and vibes that feel right for jewelry—like gems, metals, stones, sparkle or shine—and combine them in creative ways. Names like “Moonlit Meadow” sound whimsical and artisanal, “Edge & Echo” gives off a modern designer feel and “Petal & Pearl” suggests delicate handcrafted pieces. 200+ jewelry business names Coming up with a name is an exciting part of starting a business . It sets the vibe for your brand and attracts your dream customers. Whether you’re launching a jewelry dropshipping  store or crafting handmade pieces, these name ideas will get your creativity flowing. Unique jewelry business names Catchy jewelry business names Funny jewelry business names Professional jewelry business names Inspirational jewelry business names Location-based jewelry business names Timeless jewelry business names Clever jewelry business names Modern jewelry business names Classic jewelry business names Minimalist jewelry business names Artisan jewelry business names Luxury jewelry business names Nature-inspired jewelry business names Found the perfect name for your jewelry business? Lock in your domain  before someone else does. Unique jewelry business names 1. GemstoneGalaxy Creations 2. ArtisanAlloy Jewelry 3. LuxeLoom Designs 4. RadiantRainbow Jewels 5. SparkleSphere Creations 6. AuroraAccents Jewelry 7. PreciousPalette Gems 8. EternalElegance Jewels 9. CrystalCanvas Designs 10. SerenityStones Creations 11. BoldBijoux Jewelry 12. MystiqueMetalsmith 13. VelvetVine Jewelry 14. GemGraceful Designs 15. EtherealElements Jewels Catchy jewelry business names 1. DazzleDreams Jewelry 2. BlingBoulevard Designs 3. GemGrove Creations 4. SparkleSpell Jewels 5. GlitzGalleria Designs 6. RadiantRipple Jewelry 7. JewelJive Creations 8. PreciousPulse Gems 9. LuminousLoom Jewels 10. CrystalChic Creations 11. GemGlow Studios 12. LuxeLoom Jewels 13. GemGrace Creations 14. CharmCascade Jewelry 15. JewelWhimsy Designs Learn more: How to come up with a business name How to start a jewelry business Funny jewelry business names 1. BlingBling Boomerangs 2. Jokester Jewels 3. WhimsicalWrist Wonders 4. ClownCarat Creations 5. GigglingGems Galore 6. SillySparkle Jewelry 7. PranksterPearls 8. ChuckleCharm Designs 9. WackyWrist Ornaments 10. HahaHeirlooms 11. LaughingLustrous Gems 12. QuirkQuest Jewels 13. GiggleGarnish Gems 14. FunnyFlare Ornaments 15. JesterJewelry Junction Professional jewelry business names 1. MasterCrafted Gems 2. PremierPendants Studio 3. EliteElegance Jewels 4. SignatureSparkle Designs 5. RegalRadiance Gems 6. NobleNovelties Studio 7. PrecisePrestige Jewelry 8. ExquisiteEra Jewels 9. LegacyLuxe Designs 10. ImperialImpressions Gems 11. RefinedRarity Studio 12. OpulentOrigins Jewelry 13. MajesticMetalsmith 14. RoyalRenaissance Gems 15. ClassicCraftsmen Studio Find out more: How to start a service business When naming your jewelry brand , think about the kind of image you want to give—luxury, edgy or playful. For example, a classy line could be “Luminelle,” a bold collection might be “Blackthorn” and a playful one could be “Pebble & Pearl.” Make sure it works on packaging, social media and anywhere your brand appears. Inspirational jewelry business names 1. EssenceEclipse Gems 2. InfiniteInspire Jewels 3. DreamDazzle Creations 4. RadiateResilience Jewelry 5. VirtueVault Designs 6. GracefulGems Emporium 7. LuminousLegacy Jewels 8. SerenitySymphony Gems 9. PreciousPossibilities Studio 10. EnchantedEmpire Jewels 11. InspireElegance Designs 12. EtherealEpoch Gems 13. ZenithZenith Creations 14. JewelsofHope Studio 15. RenewedRadiance Jewels Location-based jewelry business names 1. PacificPearls Be Jeweled 2. DesertDiamond Designs 3. CoastalCharms Creations 4. RockyRidge Jewels 5. SunshineState Sparkle 6. NorthernNuggets Jewelry 7. MileHigh Gems 8. BayouBeads Creations 9. EvergreenElegance Jewels 10. HeartlandHorizon Jewelry 11. LakesideLuster Designs 12. RedRock Reflections 13. OceanOpulence Jewels 14. SnowySummit Studio 15. AppalachianArtistry Gems Timeless jewelry business names 1. EternalElegance Gems 2. ClassicCrafted Creations 3. Time-HonoredTreasures 4. TimelessTalisman Jewels 5. VintageVista Creations 6. LegacyLoom Gems 7. Jewelry Palace 8. PreciousPinnacle Designs 9. EnduringEra Jewelry 10. AntiqueAura Gems 11. VintageVogue Creations 12. IconicInheritance 13. HeritageHeirlooms 14. EndlessElegance Jewels 15. TimelessTradition Studio Clever jewelry business names 1. GemGenius Guild 2. BijouBlend Studio 3. JewelJigsaw Creations 4. GemGrove Puzzles 5. CrystalCrafty Corner 6. RadiantRiddles Gems 7. LuxeLogic Studio 8. DazzleDecipher 9. GemGraffiti Creations 10. EnigmaElegance Jewels 11. WhimsyWhispers Gems 12. JewelJeopardy Studio 13. GemQuizmaster 14. RiddleRocks Creations 15. SparkleSleuth Jewelry Modern jewelry business names 1. GemFusion Studio 2. ContemporaryCrafted 3. UrbanUtopia Gems 4. JewelJunction Designs 5. TechTrend Treasures 6. LuxeLinks Studio 7. FusionFlare Gems 8. SparkleSphere Creations 9. DigitalDazzle Jewels 10. UrbanEra Ornaments 11. GemGrid Studio 12. ModernMosaic Gems 13. TrendyTreasures Designs 14. JewelJetset Jewels 15. ModeMetalsmith Studio Classic jewelry business names 1. GemstoneGallery 2. TraditionalTreasures 3. TimelessTouch Jewels 4. VintageVista Designs 5. HeritageHeirlooms 6. ClassicCraftsman Studio 7. RegalRadiance Gems 8. OpulentOrigins Jewels 9. ElegantEra Creations 10. PrestigePendants Studio 11. ImperialImpressions 12. ClassicChic Jewelry 13. RefinedRarity Gems 14. AntiqueAura Designs 15. LuxeLegacy Studio Minimalist jewelry business names 1. PurePendant Studio 2. ZenithZirconia Gems 3. SimpleSerenity Jewels 4. CleanCut Creations 5. CrystalCanvas Studio 6. ModMystique Jewels 7. GemGrove Gallery 8. EssenceElegance Designs 9. ChicCrest Studio 10. GemGraceful Gems 11. VelvetVine Creations 12. MinimalMetalsmith 13. SubtleShimmer Studio 14. Jazzy Jewels 15. StreamlineSparkle Jewels Artisan jewelry business name ideas Hearthstone Atelier WovenMetal Works Emberhand Jewelry Forge & Flourish Willowcraft Adornments Handspun Heirlooms Studio Silvergrain Craftborne Trinkets Emberline Artistry Root & Relic Metals Ironbloom Studio Handmade Halo Copper & Cotton Artisan Arcadia Meadowforge Jewelry Luxury jewelry business name ideas Aurellion Maison Verdin Opalis Estate Argent Court Solara Royale Bellefort Jewels Aurielle House Gilded Crest Marquessa Gems Lustré Atelier Royale Meridian Vellura Fine Jewelry Supreme Carat Co Crowned Opal Maison Aurette Nature-inspired jewelry business name ideas Fern & Fossil Dewdrop Adorned Wildpetal Jewelry Stoneberry Studio Sunroot Gems Frostleaf Trinkets Solstice Stones Meadowlight Metals Petal & Prism Riverwild Jewels Moss & Marigold Cedarstone Creations Bloomtrail Gems Starpetal Atelier Driftleaf Designs Found your perfect j ewelry business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Jewelry business real name examples Kingsmill Jewelers As sellers of fine, timeless jewelry, this business opted for a business name to match. Bohemian Bloom This jewelry business name perfectly captures the spirit and style of the bohemian, nature-influenced jewelry they create and sell. It captures the essence of their art and their branding is spot-on as a result. Learn more: Service business examples How to choose jewelry business name In your pursuit of the perfect name for your jewelry business, follow these steps to ensure you discover one that encapsulates your brand's style, grabs attention and creates a lasting impression: Know and refine your business niche Brainstorm jewelry-related terms and ideas Use a business name generator Check name and domain availability Test the appeal of your name 01. Know and refine your business niche Start by focusing on the specific type of jewelry you specialize in, such as fine jewelry, handmade pieces, vintage collection or a unique style like bohemian or minimalist. You’ll want to capture this style in your business name as it will help form much of your initial business branding. Learn more: Service business ideas 02. Brainstorm jewelry-related terms and ideas Create a list of keywords and terms associated with jewelry-making, gemstones and your particular niche. Words such as "gems," "sparkle," "craft," and "luxury," might be a good place to start your list. Feel free to be as creative as you want. 03. Use a business name generator A business name generator can speed up your naming process while keeping ideas grounded in the jewelry industry. With the Wix Business Name Generator you start by adding keywords tied to your style materials or niche then select jewelry as your industry. The tool uses that input to produce name ideas that fit how jewelry brands are typically positioned from fine and minimal to bold and modern. What makes it especially useful is the context behind each suggestion. Along with name ideas you get a short explanation of why each one works helping you judge tone audience fit and brand direction. Once a name clicks you can move straight into building around it with a matching website logo and marketing basics. Even if you don’t use a suggestion word for word the generator is a strong way to spark ideas that feel authentic relevant and ready to grow with your jewelry business. Find out more: Online store name ideas 04. Check name and domain availability Ensure that the domain names for your preferred business names are available via a domain name registrar. Consistency across your business name and domain is crucial for online branding so you will want to make sure you can secure your name and matching domain for when it comes time to begin learning how to make a website from scratch for your business. To make sure your business name is unique, check with USPTO . It's also important to check that your name is SEO-friendly to help your jewelry business stand out in search engine results. 05. Test the appeal of your name Share your list of potential names with friends, family and potential customers to get feedback. Consider how they think your planned name aligns with your brand's image and resonates with your target audience. If your name is memorable, you'll be better able to take advantage of word-of-mouth marketing. Make sure your name is easy to pronounce and spell as well. Pro tip: Choosing a name that's easy to engrave on jewelry pieces can greatly enhance brand recognition. A concise name, ideally between five to eight letters, is memorable and visually appealing, fitting well on items like rings or pendants. Successful brands like YSL and LV use abbreviations to maintain their identity while ensuring elegance and simplicity. Aim for a name that balances brevity and impact, becoming a recognizable and stylish mark on your jewelry. Learn more: Jewelry marketing Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Boutique business name ideas Photography business names Craft business name ideas Jewelry business name ideas FAQ Why is it so important to have a unique jewelry business name? A unique name helps your brand stand out in a crowded market and avoids potential legal conflicts when several businesses might be using the same name. It acts as a first impression, cultivates a reputation and tells people about your business, making it easier to network and grow. Can I use my own name for my jewelry business? Using your own name for a jewelry business adds a personal touch and authenticity, fostering a strong emotional connection with customers. This strategy emphasizes the unique, handcrafted quality of your pieces, like successful brands such as Tiffany & Co. However, it may limit scalability, potentially portraying the brand as a smaller, boutique endeavor. Consider your long-term goals and how you want to be perceived in the marketplace when deciding if this approach suits your business. What are some current trends in jewelry business names? Jewelry business names are trending towards the use of founder names for a personal touch, and single-word names for simplicity and memorability. Many names draw inspiration from other languages to evoke style or emotion. SEO-friendly names are crucial for improving online visibility. These trends collectively shape a brand's identity, helping it stand out in a crowded market. How can I ensure my jewelry business name resonates with my target audience? To ensure your jewelry business name resonates with your target audience, begin by understanding their preferences and values. Use language and imagery that speak directly to their tastes and lifestyle, creating an emotional connection. Conduct market research to gather insights into what appeals to them and consider testing potential names through focus groups or surveys. Align the chosen name with your brand's story and mission, ensuring it reflects the essence of your business. How do you name a jewelry set? Begin by identifying a clear theme, like floral motifs or Art Deco influences, and use descriptive language to capture these elements in the name. Make sur e the name is unique and resonates with your audience's preferences, making it memorable while staying aligned with your brand's identity. Highlight distinctive features of the set, like unique gemstones or intricate designs, to enhance its appeal.

The perfect domain is just a click away: claim your domain →   Popular domain extensions like .com, .org and .net have become online standards, signaling trust, credibility and professionalism. Choosing the right one helps your website stand out, attract organic traffic and build long-term recognition for your business. In this guide, we’ll explore the most popular domain extensions , what they mean and how to choose the best one for your brand. Website trends may come and go, but a domain name is meant to last. TL;DR: Popular domain extensions Choosing the right domain extension does more than help users find your site—it can also shape how your brand is perceived online. From classics like .com to emerging extensions like .ai, this guide breaks down the most popular domain extensions, how they’re being used today and what to consider when picking the one that best fits your business. You'll also get a look at newly launched TLDs and industry-specific options to help your domain stand out while aligning with your goals and audience. Popular SLD Description Best fit for .jobs Perfect for career sites or companies showcasing open positions. Job seekers, recruiters, HR teams .foundation Great for nonprofit organizations and charitable trusts. Nonprofits, charities, philanthropic groups .info A flexible choice for websites sharing resources or educational content. Educators, researchers, resource hubs .home Ideal for personal websites or online portfolios. Individuals, freelancers, creatives .services Clearly shows your website offers professional services. Consultants, agencies, service providers .tech Instantly connects your site to the tech industry. Startups, developers, IT companies .health Perfect for healthcare providers, medical institutions and wellness brands. Doctors, clinics, wellness businesses .digital Highlights your focus on digital products, services or strategies. Marketers, SaaS companies, eCommerce .life Great for lifestyle sites focused on wellness, hobbies or personal growth. Bloggers, wellness coaches, hobbyists What is a domain name? In order to understand what is a domain , think of it as a digital address for your website, similar to how a physical address directs people to your store or office.  It's the URL  that customers enter into their browser to find you (e.g., “www.wix.com”). This name is unique to your website and acts as a memorable identifier in the vastness of the internet. By owning a domain name, you secure a professional presence online, helping customers find you easily.  Tip: Be sure to use a trusted domain registrar to help you choose and purchase an available domain name. Ready to turn your vision into reality? Grab your free domain name  and create a website  now.  What is a domain extension? A domain name consists of two elements: the top-level domain and the second-level domain. The hierarchy of domains moves from right to left so the top-level domain (TLD)  (a.k.a. domain extension), is the last piece of text in the domain name. It’s the part of a web address that comes after the final dot. In Wix.com, for example, the top-level domain is " .com ” and the second-level domain (SLD) is “Wix.”  As more websites are created and competition for domain names grows, new domain extensions  have been introduced to give businesses more choice. In addition to learning more about what .com is , what .net is  and what .org  is, you can now choose something more unique to your industry like .photos , .shop  or .agency . Explore the most common industry domain names  to help identify patterns or trends that resonate with your target audience Learn more about how to get an .org domain. As Cameron Walker, general manager at Name.com  shares: "We're incredibly excited about the continued growth and future of domain extensions. At Name.com, we see these new options as a powerful tool for both individuals and businesses to express their unique identities and thrive." Tip:  Read more about .org vs .com  vs .net  and how to choose a domain name  that suits your business. Learn more: What's the best domain extension for a personal website? Should you choose a niche-focused domain? Is .shop a good domain for ecommerce? Premium domains  Premium domains are concise and memorable domains. They usually consist of only one or two short words so that they’re easy to remember and type into a browser. They are considered premium because they match exactly with business or brand names and are often rare, or already registered by another user.  These domains also tend to be very expensive. For example, in 2016, Elon Musk paid $11 million  to acquire the domain name tesla.com to match his updated Tesla branding. Learn why some business owners are wiling to pay $100+ a year for a premium domain . Expired domains  When a user purchases a domain, they are not purchasing outright ownership of that domain name indefinitely. Instead, they are paying to register the use of that domain for a specific period.  Upon expiration of this term, the domain must be renewed to maintain ownership by the same individual or entity. If a domain name is not renewed, it becomes an expired domain , available for registration by others, potentially resulting in its acquisition by a different owner.  Domain names may expire intentionally, such as when a business closes and no longer requires the domain, or inadvertently if the owner fails to pay the required renewal fee. Tip:  If you are planning to buy a new domain name , you should always check the domain history . Learn more about smart domain name management  strategies to keep your online presence strong. Popular domain extensions (TLDs) With over 1,200 possible TLDs available, you can easily craft a unique domain name that conveys your brand’s story without incurring premium prices or waiting for ideal domains to become available. Here are some of the most popular domains this year, organized by trending categories: The most common domain extensions Popular domain extensions: location-based Popular domain extensions: tech-related  Popular domain extensions: competitive positioning Popular domain extensions: news and trends Popular domain extensions: multi-purpose Popular domain extensions: influencer/community leaders Popular domain extensions: topical trends  Popular domain extensions: niche markets Popular domain extensions: restricted and sponsored The most common domain extensions .com .net .org .co   Some domain extensions never go out of style. .com is the most recognized domain globally, making it a safe and effective choice for businesses across all industries. .net, originally associated with networking services, has evolved into a versatile option for tech startups, communities and more. For non-profits and charities, .org conveys trust, credibility and a clear sense of purpose. .co has grown in popularity as a modern, startup-friendly option that's short, clean and ideal for businesses looking for something fresh and memorable. Classic extensions like these are perfect when you want your domain to be clear, credible and universally understood. Popular domain extensions: location-based . co.uk .de .ca .fr . com.au .us Whether you’re looking to be local or global, location-based TLDs (a.k.a., CCTLDs, short for “country code top-level domain” — what is a ccTLD ) instantly tell visitors where you're located or who you cater to.  Local extensions can boost local SEO and build trust with potential customers searching for services nearby. Broader options like .global and .world  showcase the expansiveness of your online reach. No matter your target market, if location matters to your business, a CCTLD extension can help you connect with the right audience online. Popular domain extensions: tech-related  .tech .digital .cloud .website .technology .ai .io Technology and the internet go hand in hand, so it’s no surprise that tech-themed extensions continue to be among the most popular domains. The use cases are variable and extensive: .tech for a cutting-edge startup, .cloud for a secure storage solution or .app for a mobile innovation.  One extension that’s seen a major rise in popularity is .ai. Originally the country code for Anguilla, .ai has become the go-to for artificial intelligence companies and startups. Its sleek, tech-forward feel helps position your brand at the forefront of innovation, especially in fast-moving fields like machine learning and automation. These extensions immediately signal an affiliation with the tech industry, fostering trust among tech-savvy visitors. And with a domain name search , finding and registering the right tech extension is simple—so your digital presence is just as innovative as your product. Read more: Domain name trends and 23 business owners share their worst domain naming mistakes Popular domain extensions: competitive positioning .top .guru .expert   .vip .pro .one .best Showcasing industry expertise or a higher level of service with popular domain extensions is an excellent way to set your business or brand apart in as little as three to four characters.  Use your domain name to communicate your competitive advantage, with TLDs like .pro for seasoned professionals or .best to convey exceptional service. These popular domain extensions prime potential customers to expect a superior experience. In a competitive market, they offer a powerful way to showcase your expertise and claim your position as the best in class. Popular domain extensions: news and trends .today .wiki .media .buzz .news .fyi Digital platforms continue to be primary hubs for news and information. According to the Pew Research Center , 57% of Americans said they prefer to get news from a digital device in 2024. It’s no surprise that domain extensions related to news, trends and timely delivery of information are among the most popular domains.  Domain extensions like .news, .today and .buzz can help convey where you fall in the industry—whether you focus on more traditional, current, viral or breaking news. By understanding the unique strengths of these TLDs, you can effectively communicate your purpose and attract a targeted audience eager for the latest news and insights. Wix makes domain transfer  easy, with free SSL, reliable hosting, privacy options and 24/7 support. Popular domain extensions: multi-purpose .site .online .website .link .xyz These extensions are versatile and instantly recognizable, strengthening your brand identity while ensuring your website is easy to find and remember. With popular domain extensions like .site or .online you can create a web address that perfectly reflects your brand.  Popular domain extensions: influencer/community leaders .club .blog .social . life.cyou .icu .bio .me The domain name landscape has evolved to reflect the growing importance of online communities and personal branding. Extensions like .life, .cyou, .club and .icu offer influencers and community leaders a way to create memorable domain names that resonate with their audience. These popular domain extensions convey a sense of connection, individuality and self-expression—all essential elements for building a strong online presence. Popular domain extensions: topical trends  .bet .live .shop .play .join .vote Domain extensions that directly reflect emerging or growing industries will continue to gain popularity. For example, the TLDs .bet and .live have seen tremendous growth. The rise of .bet coincides with the surge in online betting  as more and more states have legalized online sports betting. Domain names using the .bet extension have been sold for significant amounts, highlighting their value in the betting industry. For instance, "bet.bet" sold for $600,000 and "casino.bet" sold for $200,000 . The .live extension continues to be popular among consumers who embrace live streaming and real-time event coverage. By using .live, sites can set themselves apart from competitors by touting their timeliness directly through their domain name.  Popular domain extensions: niche markets .art .agency .store .finance .travel .legal .biz The domain name landscape is becoming increasingly specialized, with niche industry extensions gaining significant traction. Extensions like .art for a creative studio or .agency for a marketing firm act as powerful storytelling tools.  Industry-specific domain extensions concisely communicate your core business function. If connecting to customers is key to the success of your business, industry domains are one way to attract a highly targeted audience who understands your value proposition at a glance. Popular domain extensions: restricted and sponsored .edu .gov .mil Some domain extensions are reserved for specific types of organizations and require strict eligibility verification. For example, .edu is limited to accredited educational institutions, .gov is reserved for U.S. government entities and .mil is restricted to the U.S. military. Because access is limited, these extensions carry a high level of trust and credibility. Visitors immediately know they’re interacting with an official, verified organization, which makes restricted and sponsored TLDs especially powerful for institutions where authority and security matter most. Check out the new domain extensions  available on Wix and grab one that fits your idea. Popular second-level domain names (SLDs) Second-level domains are parts of a website address that comes before the top-level domain, like ".com" or " .org ". They typically represent specific entities or organizations, which offer a unique identifier within the larger domain name system. These popular SLD keywords reflect some of the same registration trends as top-level domains.  The most popular second-level domains include: .jobs: Ideal for career portals or companies seeking to showcase their open positions. .foundation: Perfect for non-profit organizations and charitable trusts. .info : A versatile option for informational websites offering resources and educational content. .home: Great for personal websites or online portfolios. .services: Clearly communicates that your website offers professional services. .tech : Instantly identifies your website with the technology industry. .health: Ideal for healthcare providers, medical institutions and health-related resources. .digital : Conveys a focus on digital products, services or marketing strategies. .life : Suitable for websites with a broad lifestyle focus, encompassing wellness, hobbies or personal growth. How to choose the right popular domain extension When it comes to domain extensions, .com  remains the most recognized and trusted. It’s associated with credibility across industries and often the first choice for businesses. But depending on your goals, other extensions can be just as effective and sometimes more strategic. Target audience:  If your business serves a specific region, a country code top-level domain (ccTLD) like .de, .co.uk or .ca helps build trust and signals a local presence to customers in that market. Branding:  Generic top-level domains (gTLDs) such as .tech, .store or .design highlight your niche or industry, making your brand stand out with a name that feels modern and relevant. Availability:  Many short or memorable names are already taken under .com, so newer extensions give you a better chance to secure a domain that fits your brand. Perception:  Some newer or less common extensions have been linked to spam, which can affect user trust. Choosing a reputable domain and registrar helps ensure your website feels credible. Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Website examples using popular domain extensions Get inspired by these standout websites that creatively use popular domain extensions to showcase their brand, connect with their audience and stand out online: .com website example: Leanne Morgan Leanne Morgan is a successful comedian with a massive social following and a Netflix special. Her website's  clean and professional design makes it easy to navigate, with a prominent tour schedule that keeps fans engaged. The .com extension is perfect for her global audience, as it’s universally recognized and easy to remember. .org website example: Liga De Arte This 50-year-old nonprofit art institution in Puerto Rico provides scholarships and aid to talented students with limited resources. The .org extension highlights their nonprofit status, building trust and credibility with donors and supporters. Their site beautifully reflects their mission, showcasing student artwork and sharing impactful stories. .net website example: KSM Candle Co. A Baltimore-based candle and fragrance shop offering workshops, owned by a woman entrepreneur. The workshop booking system is seamlessly integrated, making it easy for customers to engage with the brand beyond just shopping. The .net extension gives them a professional yet approachable online presence, perfect for a growing small business. .co.uk website example: Three Trees Tarot A creative and mysterious tarot business thriving in the UK , generating impressive revenue. The . co.uk extension emphasizes their UK roots, appealing to local customers seeking a trusted, homegrown service. Their site’s design reflects the mystical nature of their work, drawing in curious visitors. .fr website example: Mea Book Mea Book is a French website that lets customers create unique, personalized books. The .fr extension reinforces their French identity, making it clear they cater to a local audience. A standout feature of their site is the intuitive book customization tool, which makes creating a custom book a fun and effortless experience. .ca website example: The Ice Cream Truck Kris and Carli, a husband-and-wife duo, run a nostalgic ice cream truck business in Canada , bringing joy to events and birthdays. The .ca domain extension proudly highlights their Canadian roots, helping them connect with local customers. A standout feature of their site is its vibrant and playful design, which perfectly mirrors the fun and nostalgia of their ice cream truck. .store website example: Oak and Willow Oak and Willow is an eco-friendly brand with a great success story, offering 100% sustainable products. The .store extension makes it clear that they’re an online shop, making it easy for customers to find and shop their products. A standout feature of their site is the dedicated section on their sustainability practices, which reinforces their commitment to the environment. .shop website example: Candle Bakery Candle Bakery creates candles that look like baked goods, blending creativity with craftsmanship. The .shop extension is a perfect fit, instantly signaling their focus on retail. A standout feature of their site is the incredible product photography, which makes their candles look so realistic you’d think they’re edible. .edu website example: Montana Bible College Montana Bible College offers a range of theological programs in a faith-based environment. The .edu extension establishes their credibility as a trusted educational institution. A standout feature of their site is the detailed program pages, which provide all the information prospective students need to make confident decisions. Learn more: Is Wix a domain registrar? How to search for and select a domain name No website is complete without a domain name. When it’s time to select the domain, make a list of keywords that are most relevant to your business. Include your business name, descriptors, industry keywords, etc. Once you have a strong list, you can start searching for possible domain names. Popular domain extensions can help you define your industry (.beauty, .media , .design ), instill confidence in your brand (.pro, .expert ) or build a community (.bio, .club , .group).  With a website builder like Wix, you can register a free domain for a year. You can experiment and see what’s available by searching for domain name options and using tools like the Domain Name Generator .  Popular domain extensions FAQ What is the most popular domain extension? The most popular domain extension is .com. It’s widely recognized, trusted and often the first choice for businesses, organizations and individuals. Its universal appeal makes it highly competitive, so securing a .com domain can sometimes be challenging. Which domain is trending now? Extensions like .ai, .io and .xyz are trending, particularly among startups and tech companies. These modern TLDs cater to niche audiences, such as artificial intelligence for .ai or innovation-focused ventures for .io. Their fresh appeal makes them increasingly popular alternatives to traditional options. What is the best domain extension other than .com? Other than .com, extensions like .net, .org and .io are highly regarded. .net is versatile and often chosen by tech-forward companies, while .org is trusted for nonprofit and educational purposes. For startups and innovators, .io is an excellent choice due to its modern and tech-friendly image. Is .org or .co better? Both .org and .co have their strengths, depending on your goals. .org is often associated with nonprofits, charities and educational institutions, making it ideal for building credibility in those spaces. .co, on the other hand, is often used as a shorter alternative to .com and works well for startups or businesses looking for a modern feel. What are some good and bad domain extensions? Good domain extensions are relevant, easy to remember and fit your brand, such as .com, .net and .ai for specific industries. On the other hand, extensions with reputations for spam or low credibility, like .xyz (used improperly by some), or regional TLDs misused out of context, may pose challenges. Research the reputation of an extension before choosing it. What should I do if my preferred domain name is unavailable? If your desired domain is taken, consider creative alternatives like adding keywords, hyphens or using another reputable extension such as .net or .co. You can also reach out to the current owner of the domain to negotiate a purchase. Tools like domain name generators can help you brainstorm fresh ideas if you’re stuck. Are there downsides to using less common TLDs? Using less common TLDs, like .biz or .info, may carry some risks, as they aren’t as trusted or familiar to users as .com or .org. They could also negatively impact your website’s memorability or credibility. However, newer, niche-specific TLDs like .tech or .design are gaining traction and can be excellent choices for the right audience or industry.

Ready to create your own website? Get started with Wix's website builder . You might not realize it yet, but your website is your brand in its truest form. Think about it. It’s one of the few places you dictate the narrative and vibe. On social, and even at your brick-and-mortar store, your brand is subject to a ton of external factors that are beyond your control. That’s exactly why your website needs to speak your brand’s language. Because when your site tells a cohesive story about who you are and why your customers should care, you build real trust. And that, in an overcrowded, noisy market, is like gold dust. So, how do you speak your brand language on your website? Well, it all starts with finding your voice. Ready to step up your website game? Create a website with Wix. TL;DR: how to speak your brand’s language on your website In this article, senior marketing writer and creative Liley-Beth Griffin breaks down how to make your website actually sound like your brand instead of just another generic corner of the internet. She explains how to define your brand voice and shows how clear messaging, thoughtful design and a consistent vibe can turn your website into a place where your brand language really comes to life. How to discover your brand voice You can’t speak your brand’s language if you don’t know what that language is yet. Here’s a handy three-step framework to help you find your voice. Step 1: Identify your KVP Start with your most basic brand positioning, often called your key value proposition (KVP), or why people should choose your brand over your competitors. A simple way to figure this out is to draw a Venn diagram with three circles: What your customers want What your brand does best What your competitors do best Your brand positioning should live in the sweet spot where "What your customers want" overlaps "What your brand does best"—but ideally sit outside of what your competitors are already doing well. That gap is your opportunity. Step 2: Build your message house Once you have your KVP, you need a structure to support it. That’s where your “message house” comes in—an architecture that keeps your content on track so you never stray from your story. See the blank template below. At the top of your message house is your brand’s KVP, which we’ve already defined using our Venn diagram. Underneath, we’ve got three core benefits of your product/service, with each one laddering up to your KVP. These benefits should be proof of your KVP. When choosing your brand’s core benefits, think like your audience. What are their pain points, and how does your product/service solve them? Look back at conversations you've had with customers—what do they say about how your brand fits into their daily lives? Finally, your supporting messages are real, tangible features that back up your core benefits. For example, if you run a dog grooming service and one of your core benefits is “Make grooming safe and stress-free,” your supporting messages could be that you use only hypoallergenic products and that you have certified trainers. Step 3: Define your tone Now that you know what  to say, you need to decide how  to say it. This is your tone of voice. To discover yours, ask yourself three questions:  Who is your audience, how do they talk and how do they want to be talked to?  For example, my audience might be Gen Z and “cusp” Millennials looking for an LGBTQ+-friendly tattoo parlor. They talk in a way that feels “chronically online” but always inclusive. They cringe at brands that are too try-hard. How do you want people to feel when they interact with your brand? Inspired? Safe? Seen? How would you like people to describe the vibe of your brand?   Artsy? Edgy? Authentic? When you’re done thinking about these questions, jot down three to five adjectives that define your tone of voice. It’s also helpful to list a few "Dos and Don'ts." For example: "We DO want to sound confident, we DON'T want to sound arrogant." One final note about brand voice: Remember that it’s like a human voice, shifting situationally. So, while your brand’s core persona will always be the same, your tone can (and should) be dialed up or down depending on what you’re communicating and the context. You might choose to speak in a bolder tone on your homepage  than on a returns page, where a calmer, more reassuring voice works better. No matter where your customers are on your site, they should still feel like they’re interacting with the same brand personality. Common brand voice mistakes to avoid Even with the best intentions, it’s easy to veer off track when it comes to brand voice. Before bringing your brand language to your website, it’s worth considering the common traps to avoid: Being too "try-hard" or cringey:  Nothing repels a customer faster than inauthenticity. If you use slang to sound trendy but it doesn't actually fit your brand, you risk losing credibility with your audience. Being too "salesy" and overpromising:  If every sentence feels like a pitch, you lose trust. People want connection, not a hard sell. Using jargon:  Speaking in abstractions or industry-speak is a quick way to confuse people. If a visitor reads your homepage and still doesn't know what you sell, you’ve got a problem. Mimicking competitors:  It’s tempting to look at the market leader and copy their style. But if you sound exactly like them, why would anyone choose you? Plus, you’ll never do their voice as well as they do. How to bring your brand language to your website Once your brand positioning, message house and tone of voice are in place, your copy should flow very naturally. Here’s what to consider when learning how to create a website  that speaks your brand language. Think about your visual hierarchy People usually scan headlines, so how you arrange and format your web content  matters. Make sure your biggest, boldest text conveys your most important brand messages. And don't bury your value proposition in a paragraph at the bottom of the page. Take a look at the TOMbag  website. One quick scroll through the headers and subheaders tells you everything you need to know: TOMbag is a climate-conscious company that produces reusable garbage bags for simple use. Stick around and you’ll notice that the brand has a clear and consistent brand language, too. Be disciplined in your tone Be strict with yourself when applying your tone of voice—just because you personally like a phrase doesn’t mean it fits your brand. If copywriting’s not your thing, it can be helpful to lean on AI tools like the Wix AI  text creator to generate content. You could even feed your brand positioning and tone of voice into AI and have it review your own writing to make sure it’s aligned. Related: Most AI-generated website content is generic. Here’s how to make sure yours isn’t Prioritize clarity in your content Always err on the side of clarity and consistency. Ask yourself: Does my content clearly explain the value we offer? Does it all add up to a cohesive story? The website for talent consultant Empowered Artist  does a solid job of clearly communicating who they are (a mentor/coach for independent artists), what they offer (mentorship, coaching, courses) and why it matters (helping artists navigate their business, build their brand, secure gigs). The tone throughout is authentic but authoritative. By putting her own personal brand in the spotlight, founder Jenny Langer also creates an immediate sense of trust. Go beyond just words You know how brands have a certain “vibe?” You come away from their website thinking ‘wow, this studio is doing something wild and new’ or ‘this spa will absolutely heal my soul.’ That feeling is no accident. It’s the result of your content, design, UX and website features  playing nicely together—down to the very last CTA at checkout. Let’s pretend you own a clothing line. Imagine your design philosophy revolves around raw materials, clean lines and structured shapes. To reflect this online, you could use brutalist web design  for your site’s look and feel. So you might go for a minimalist color palette accented by full-bleed photography that feels editorial. You could lean further into this function-before-form aesthetic by opting for a clean, streamlined UX where every interaction feels intentional. If you can’t find specific visuals that suit that brutalist vibe or your brand language, you can always use Wix’s built-in AI image creator to build something new in seconds. Examples of brands that get their language right If you want to see what makes a good website , let’s take a look at three examples that nail their brand language with clarity and confidence. Josh Harmon Musician and sound effects artist Josh Harmon  built a website to showcase his work and engage fans and potential brand partners. From the hand-drawn logo in the header to the conversational copy, Josh displays a brand language that’s super fun but professional. The website’s content is sprinkled with delightful little pieces of humor, like where Josh quotes testimonials by The Today Show  and Modern Drummer Magazine , before adding: “My grandma is also very proud of me.” Josh, who has amassed over 20 million followers on social media, explains why a having website is essential to his work: “A website is a powerful tool for brand building because, unlike being spread across multiple platforms, it gives people a holistic view, allowing you to present your content exactly how you want in one place.” Read about how Josh created a website that hits all the brand language notes . Byline This website for internet publication Byline  really commits to the bit brand-wise. Born from a growing nostalgia for the early web when there were more niche online communities, it hones in on a malaise for traditional journalism. Out of this niche comes its unique brand personality—irreverent, truthful, nostalgic yet Gen Z. This brand personality is felt throughout the website—from the Rolling Stone-inspired design, to the editorial copy, low-fi typeface and the old-school search bar. You can just imagine an internet culture enthusiast voluntarily bringing it up in conversation next time they’re talking to one of their own. And yes, these are exactly the brand advocates we’re after. Lennnie Another website that successfully brings us into its brand world is Lennnie , an animated blob that has amassed millions of social media followers for promoting positivity. Lennnie’s website is a direct extension of its social media brand. All the warmth and whimsy of the much-loved little guy are expressed through surrealist animations, empathetic copy and a game-like UX based on “side quests.” And this playful brand persona is conveyed site-wide while still serving as an eCommerce hub for merch, books, a podcast and link-outs to social. The lesson we can take from Lennnie is that going all-in on a unique brand persona is what turns social media followers into paying customers.  Want to start selling online? Build a free eCommerce website  with Wix. Why small brands are in a unique position You don't need a massive marketing budget to have a winning brand language on your website. In fact, small businesses often do it better than the big guys for a few reasons: You have the final say on your brand persona. The more people there are weighing in on copy and design, the more diluted a brand can get. You can get really, really niche.  You’re not a huge department store trying to be all things to all people. Once you’ve honed in on your USP and tone of voice, you can get as edgy or specific as you want.  You can evolve faster and respond to your audience in real time  (because of the previous points), especially if you’re only defining who you are now. For this reason, it’s the newly emerging micro-brands that are on the mood boards of macro-brands. No matter the size of your brand or team, there is only ever one source of truth for your persona.  And it’s laid out when you define your positioning and tone of voice. Stick to it across all your touch points, and you can’t really go wrong. As more and more AI-generated content floods the web, brands with a distinct, human point of view will go far. By investing the time now to define and speak your brand’s language, you’re building a connection that no algorithm can replicate. Read also: I built a Wix website for my mom: here's how it went Making sure your site speaks your brand language Before you jump into creating content, it helps to see the big ideas all in one place. Here’s a quick guide to creating a website that speaks your brand language and how the tactics might play out in the real world. Pro tip What Liley says Real-world example Find your sweet spot “ Your brand positioning should live in the sweet spot where ‘What your customers want’ overlaps ‘What your brand does best.’ That gap is your opportunity.” Think of a boutique coffee roaster that realizes people want flavor without fuss. Their site leans into that message—super clear and super simple, like, “We roast great beans, so you don’t have to think about it.” Build a message house “ Once you have your KVP, you need a structure to support it… an architecture that keeps your content on track so you never stray from your story.” A small skincare company uses a simple message house to keep their site tight. Every piece of content comes back to “gentle, effective basics,” so nothing on the site ever feels random or off-brand. Think like your audience “When choosing your brand’s core benefits, think like your audience. What are their pain points, and how does your product/service solve them?” A meal-prep startup focuses its site copy around “I’m busy, please just make this easier.” Every page talks like a helpful friend who gets your chaos and wants you fed. Keep things clear, not salesy “If every sentence feels like a pitch, you lose trust. People want connection, not a hard sell.” A wellness coach writes their service page like a conversation: here’s what I do, here’s how it helps, here’s how to get started. No pressure, no hype—just honest info. Use visual hierarchy wisely “Make sure your biggest, boldest text conveys your most important brand messages. And don’t bury your value proposition.” A home-cleaning service puts its core promise—“We make clean easy”—right at the top. Scroll once and instantly know exactly what they’re about. Use design + copy together “Your content, design, UX and website features [should] play nicely together—down to the very last CTA at checkout.” A minimalist clothing brand keeps everything clean and structured—photos, layout and even product descriptions. The whole site feels like stepping into their studio. Embrace your small-brand advantage “Small businesses often do it better… you can get really, really niche.” A tiny candle studio picks a super specific voice—cozy, witchy and a little dramatic. Their website feels like you walked into a magical place. People love it because it’s so unique. Speaking your brand language on your website FAQ What exactly is "brand language" for a website? Think of brand language as your company’s verbal outfit. It’s not just what you say (the information), but how you say it (the personality). Whether you’re witty, empathetic, rebellious or calm, your brand language is the distinct style of words and phrasing that makes your website sound like you, rather than a generic template. Why can't I just try to sound "professional"? You can, but "professional" can be code for "boring" or "safe," and safe doesn't stick in people's heads. If you sound exactly like every other competitor in your industry, you’re in danger of becoming invisible. A distinct brand voice is the quickest way to differentiate yourself. It shows you’re not just another faceless corporation, but a team of humans they can actually connect with. Will being too conversational make me lose credibility? Not if you do it right. There’s a huge difference between being "unprofessional" (sloppy, rude, unclear) and being "conversational" (accessible, clear, human). In fact, shedding the stiff corporate jargon usually increases trust because it shows you’re confident enough to speak plainly. Does brand voice actually affect my sales numbers? Absolutely. When a visitor lands on your site and feels like you "get" them because you're speaking their language, trust is built instantly. That emotional connection is what moves people from browsing to adding to cart. On the other hand, disconnected or robotic copy creates friction, causing potential leads to bounce because they don't feel a spark. How do I figure out what my brand voice should be?  Start by looking at your ideal clients. How do they talk? What slang do they use? What are they frustrated by? Your brand voice should bridge the gap between who you are and who they are. A great trick is to read your website copy out loud. If you stumble or feel like you’re doing a bad impression of the person behind your brand, it’s not your real voice. Should my voice sound the same on every single page? Your voice (personality) should stay the same, but your tone (emotion) can change depending on the context. For example, your personality might be cheeky and fun, which works great for your headlines and About page. But if a user is on a Payment Failed page, you should dial down the jokes and dial up the helpfulness.

Ready to create your own website? Get started with Wix's website builder . A lot of business owners believe their “brand” starts and ends with a company logo and catchy slogan. I’ve seen it many times, and it usually plays out the same way. When creating a website , founders put their company front and center rather than themselves. But, the truth is, they’re missing out. Because people don’t just buy from brands—they buy from people.  I get it. Putting your personal brand out there can feel uncomfortable, and many of us prefer not to be in the spotlight. But when it’s done right, sharing who you are can have a big impact on your business. And what better place to do it than on your website? Before we explore how you can get out of your logo’s shadow and show more of your personal side online, let’s look at why it’s worth doing it in the first place. Read also: How to promote your website for free in 10 effective ways How to make a website TL;DR: why your personal brand can be the best investment for your website In a noisy online world, people crave connection. They build trust with a face and a story much faster than they do with a faceless company. In this article, head of Wix Engineering’s brand and communities, Morad Stern , explains exactly why you should—and how you can—invest in your personal brand on your business website. Why your personal brand belongs on your website Right, let’s spell out the reasons why showing your authentic self on your site is one of the most valuable investments you can make in your business today. 01. People trust people Logos don’t build trust, people do. When you share your story or put a face to your business, you create a connection that feels human.  Showing you’re a small operation fares well, too. According to the 2025 Small Business Marketing Guide , consumers are excited to support small businesses, with 36% more people shopping with SBOs compared with last year. So lean into your ‘small’ and authentic side on your site. 02. It shows you’re the real deal Your personal brand is proof that you know what you’re talking about. By sharing your expertise and unique perspective, you demonstrate that you don't just talk the talk, but walk the walk. For example, if advising is your thing, 99% of senior executives now consider thought leadership crucial for evaluating potential advisors, according to The Value of Thought Leadership 2025 report . Large Language Models (LLMs) like Chat GPT and Gemini want to see your expertise, too. As Google’s own guidance for AI Overviews  advises, you need to create “helpful, reliable, people-first content.” 03. Your personality is your superpower At a time when machines are generating more content than humans, being  human is your greatest advantage. Your voice, your story and your personality are things AI can’t copy (at least not yet).  A 2025 survey from Sprout Social  shows that 55% of consumers say they’re more likely to trust brands that are committed to publishing content created by humans versus AI. This figure rises to 62% for Millennials. 04. It improves your reach Your personal network, social media following and public appearances (if you make them) can be used to drive traffic back to your business website. Keeping your message and personal identity consistent across all these touchpoints will widen your reach and build trust for conversions. How to be so much more than a logo online Okay, you’ve heard the ‘whys,’ now get ready to step into the spotlight with the ‘hows.’ Here are practical, low-anxiety steps you can take right now to weave your personality and expertise into your business website. Start small and build your confidence If you’re anxious about suddenly becoming the face of your business, know that you don’t have to go big on day one. Try easy wins like posting a behind-the-scenes photo of your workspace or recording a brief welcome video. Remember, you’re not trying to become a celebrity. You just need to become visible. And it’s not about you—it’s about building trust with the people you serve. If your work is valuable, it deserves a face. And that face is yours. Browse Wix’s 2,000+ free website templates  for inspiration on how you can make those subtle starts. Make your About page count Think of your About page or section as a virtual intro. It’s your chance to tell your story in a simple, clear way. Make sure it answers basic questions that people will have when they visit your site, like:  Who are you?  Why do you care?  How can you help me?  In his book, Building a StoryBrand,   Donald Miller  shares a powerful idea that should help: imagine your customer or site visitor as a hitchhiker. They stop you on the road with one burning question: “Where are you going? What’s your destination?” Instead of answering these questions clearly, many brands overwhelm visitors with irrelevant information. But what the customer really needs to know is the destination. Your About page is also a great place to plant trust signals, like past clients and media mentions. Check out graphic designer Jarrhette Burke’s About page , where he tells a compelling rags-to-riches success story and logo-drops clients like Puma, Netflix and Yves Saint Laurent. Prove you know your stuff Your website is the perfect platform to do more than just sell. It’s a place to share what you know, and to build a reputation as a go-to expert. You can do this by creating a blog, video series or resource hub. Write articles or create short videos explaining industry trends in simple terms. Share your unique perspective on common challenges that your customers face. When you create content, always ask yourself: "What's in it for them?" Your audience is looking for valuable information that helps them solve a problem or learn something new. Gary Vaynerchuk  is a classic example. He turned his family’s small wine store into a $60-million business by building a personal brand through daily YouTube videos. Providing clear, engaging explanations of the winery world, Gary’s authentic content created massive trust and attention. Related: How to build an AI content strategy Let your voice jump off the webpage Injecting your personality into your website doesn't mean oversharing or turning it into a personal diary. It’s about letting the human behind the business come through. Do you prefer to show off your funny side? Or are you more comfortable being nurturing and supportive? Let that come across in your writing. Take some inspiration from interactive diner, Karens . Its website’s content is full of character. It pokes fun at its poor restaurant service concept, with a clever slogan, “We hate good service. rated 1* by us.” Its content is also super conversational, particularly in its homepage header: “This will be the most fun you’ve had eating burgers, ever.” Remember, people don't connect with stiff, corporate words; they connect with authentic human experiences. Apply this thinking to all your web copy—from your headings to your product descriptions—and you won’t go wrong. Related: 16+ marketing statistics that every small business can use in 2025 Be clear about who’s doing the talking If you want your brand to feel more personal, make sure you're clear about who's doing the talking on your website. If you jump back and forth between “I” (as the founder) and “we” (as the company), it can leave your visitors confused.  Pick one voice and stick with it—or, if you use both, do it with intent. If you're sharing your story, use "I." If you're talking about what your team delivers, go with "we." This simple distinction makes your brand easier for customers to connect with. Take a look at the website for events company, The Robin Collective . Packed with personality and putting the founders at the heart of everything, the site’s playful content explaining who they are and what they do never veers from “we.” You need to show up in real life, too Of course, building a personal brand isn't only about your website—it’s also about showing up in the places your industry hangs out. Attend events, join relevant online forums and throw yourself into conversations on social media. When you show up and share your expertise, you grow your network and put a face to your business. Plus, the people you meet can become business partners or new clients. Don’t wait for perfection: start now If you’re waiting for everything to be perfect before developing your personal brand, here’s a friendly nudge: start messy, start small, but start now. All the great brands you admire had to start somewhere, and it probably wasn’t flawless. Tell your story and speak directly to the folks you want to help. After that, tweak and refine your business website as you go. Now, stop hiding behind your logo. Your customers are waiting to meet you. Read also: 50 free advertising sites to promote your website online 10 Wix marketing integrations to boost your site’s performance 10 SEO tips to boost your website How to build your personal brand on your business website Here’s some tips on how to get the real you into your business website, complete with real-world examples. Pro tip What Morad says Real-world example Start small and build your confidence “Remember, you’re not trying to become a celebrity. You just need to become visible.” A freelance developer starts by adding a Meet the Founder section on their homepage with a casual photo and a short paragraph about why they code. Make your About page count “The core of strong branding is clarity. Show people exactly where you’re taking them, what value you offer and how it helps them reach their goals.” A financial planner redesigns their About page to focus 80% on the client's destination (financial security) and 20% on the founder’s journey, using clear, future-focused language. Prove you know your stuff "Your website is the perfect platform to do more than just sell. It’s a place to share what you know, and to build a reputation as a go-to expert in your field." A boutique coffee roaster starts a weekly video series on their website explaining the chemistry of different bean processing methods, positioning themselves as someone in the know. Let your voice jump off the webpage "Remember, people don't connect with stiff, corporate words; they connect with authentic human experiences." An interior designer uses a witty tone in their service descriptions and project summaries, making the brand feel approachable and memorable. Be clear about who’s doing the talking "If you jump back and forth between “I” (as the founder) and “we” (as the company), it can leave your visitors confused. Pick one voice and stick with it—or, if you use both, do it with intent." A wellness coach uses "I" exclusively on the blog (for personal advice) and consistently uses "we" on the "Services" page (for team-delivered packages) to eliminate confusion. Show up in real life, too "When you show up and share your expertise, you grow your network and put a face to your business name." An entrepreneur lists the industry conferences they will be attending on their website's events page, encouraging site visitors to connect with them in person. Don’t wait for perfection "If you’re waiting for everything to be perfect before starting your personal brand, here’s a friendly nudge: start messy, start small, but start now." A baker launches a simple, single-page website today with just an About Me and a contact form, knowing they can add the full e-commerce shop later. Personal branding on your website FAQ Do I have to share personal details like my family or hobbies on my business website? Not at all. Personal branding is about showing your professional expertise and unique perspective, not oversharing your life. Focus on the stories and insights that connect to your business mission. How can I maintain a personal brand on my site if the company grows and I hire a team? A strong personal brand evolves with your business. As you grow, you can shift from using "I" to "we," ensuring your team's voices still reflect the core values you established. What's the easiest way to start my personal brand on my business website if I don’t like being in the spotlight? Start where you’re most comfortable. This could be writing a detailed Our Story page, sharing your expert opinion in a blog post or simply using a real headshot instead of an avatar. Take your time. You’ll get used to seeing yourself out in the world. Will a personal brand limit my ability to pivot my business later? No. In fact, the opposite is often true. People trust you and your expertise, not just your product. This trust makes your audience more willing to follow you, even if you change your service or product offerings.

Build your website in minutes, try Wix for free today →   As the Head of Media at Wix, I spend a lot of time looking into what makes a website successful. And if there’s one element that’s consistently overlooked, it’s photography. Your images are often the first things that people see when they land on your website. But too often, business owners rush through the process of picking (or, nowadays, generating) images—and end up losing sales because of it.  So, if you’re not fully convinced, or if you’re wondering if your pictures are “good enough,” join me in this discussion about the power of good website photos.  Looking to get your website off the ground? Try the Wix website builder  today.  TL;DR  People judge your website in seconds, and your images do most of the talking. Clear, relevant photos help visitors understand and trust your business. The best visuals show what’s better seen than explained, plus work seamlessly with your website’s copy and structure. And with AI and stock options at your fingertips, it’s never been easier to develop consistent, high-quality website images.  Why website images matter As cliché as it sounds, it’s impossible to deny that pictures are worth a thousand words, especially at a time when most people scroll before they read.  People expect instant gratification. And unlike text, which takes extra time and brainpower to read, images can immediately communicate what your business is about. It can spare you the trouble of having to explain what you do or sell with words.  Data sources: ScienceABC , MIT News At the same time, bad images can lead to a lousy experience. Low-quality images create trust issues. Images that don’t match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you’re not careful. (Think about all those phishing scams you hear about and the advice to avoid sketchy-looking URLs; the same idea applies to your website.)  Plus, with AI and stock photos making professional images accessible to everyone today, there’s no excuse for weak visuals on your site. Read also: The conversion mistakes I see on almost every small business website The perfect trifecta of website content With all that being said, sometimes, the problem isn’t laziness. Sometimes, it can just be difficult to know what images to put where on your site, and what constitutes as a “good” photo.  If that’s the case, you’ll want to think about how—just like when you’re starting a business —creating a website involves thinking about your website as a whole. More specifically, there are three foundational components you have to get right: Your website’s structure Your website’s copy Your website’s images A lot of times, people will pick any website template that looks good and simply change the content within the template. The problem with this approach is that they haven’t thought through key questions, like what is the intent of the website? How does each component align with their business’s values and goals?  If the three components above aren’t in harmony, you risk launching a website that doesn’t actually serve your business in any material way. Think: a portfolio website that doesn’t clearly show what you do, or an eCommerce website that doesn’t build enough trust for people to click “buy.”  Read also: How to make a website My tips for picking strong website photos  So, how do you avoid filling your website with distracting photos, and instead, enhance it with the right images? Here are some of the things I’ve learned over the years. 01. Think about what’s better shown versus explained Remember, your text and images are meant to work together—they don’t always have to say and show the exact same thing.  So, if you’re a fitness instructor who offers a variety of classes, you can save yourself the trouble of explaining everything you do by showing yourself instructing a yoga, pilates and other fitness class. You can sum up what your business does in just a few seconds.  Taking this one step further, your photos can instantly communicate whether you do group or 1:1 lessons. The most important thing here is to understand what people need to see to feel confident about you and your brand.  02. Reliable is better than “good-looking”...  Your images should never be misleading. If you’re a yoga instructor who teaches yoga classes on the beach, then use a picture of you teaching yoga on the beach. But if you only teach in a studio—or used  to teach yoga on the beach but don’t anymore—then don’t put pictures of you on the beach.   The worst types of photos are ones that set the wrong expectations. And if I had to pick my poison between having low-resolution images that are reliable, versus professional images that have nothing to do with what I offer, then I’d pick the first option 100% of the time.  03. …but “good-looking” is easier to achieve with AI However, with the tools available today, there’s no need to settle for low-quality images. Wix, for example, offers built-in  AI design tools  that can improve the resolution or the colors of your images.  You can take photos you took from your phone, or photos you’ve received from manufacturers, and make them look much more professional. With these tools, you can even make the backgrounds more consistent. So, let’s say you get 50 product photos from different suppliers with all different backgrounds and lighting. Using Wix’s AI image editing tools, you can cut out the background and make them all white.  04. Your hero image really, really matters  We’ve all heard the statistics that most people will only spend a few seconds on your website before deciding if they want to stay. For this reason, the first image above the fold  (the hero image) is super important.  Be very intentional about what you want to show here. Is it most important for visitors to see your product first? Or, is it important to display an image that resonates with people from a specific region? Or, should you showcase your team in action to create a deeper connection between you and your audience?   05. Think mobile, even with your images  More than half ( 62.5%  to be exact) of internet traffic comes from mobile, which means that you should expect a lot of your website visitors to be looking at your images from small screens. The mobile version of your site is also where your images shine; there’s less space for text and more opportunity for your visuals to fill the screen. Because of this, it’s important to choose images that work well on mobile. Use visuals that are easy to understand at a glance and still look great when scaled down. Prioritize simple compositions, clear focal points and fast load times.  Read also: Mobile first design 06. Get feedback from other people  When you own the business that you’re creating a website for, it’s easy to forget how much more context you have than your visitors. You know the backstory, the details and the “why” behind every image. It’s therefore impossible for you to assess your site the same way a first-time visitor would.  Ask people around you (friends, colleagues or even past customers) to take a look at your site and share their honest reactions. Resist the urge to fish for compliments or to explain your choices as they’re reviewing it. Instead, listen closely to the most critical feedback. Pay attention to moments where they feel confused or unsure what an image is meant to communicate. Related reading: What is web design? Principles of design Web design mistakes What’s better—owned, stock or AI-generated images?  Spoiler: There’s no “better” source of imagery. Sure, stock imagery can sometimes look fake, and AI-generated ones can sometimes look too aspirational. But stock photos can also look professional, and AI-generated ones can also be inspirational. Rather than stressing over which source to use, ask yourself, “Where can I get the most reliable and relevant photo?” Look at your options and pick the one that serves you best. I’ve been fascinated by how the boundaries between these three image categories are continuing to blur, too. I used to think that GenAI tools would replace stock images. But that hasn’t happened; honestly, not everyone wants to spend the time generating a new image.  And these days, you can take a stock image and blend it with your own content or tweak an existing image using AI (read my other article on  8 things you can do in 30 seconds using Wix’s AI image tools ).  The possibilities are virtually endless. Lucky for us, we get to experience this shift in technology in real time. Therefore, I implore you to lean into it. Try new things, break old rules and see what’s possible.  Read my other work: Sure, AI can design your whole website—but you give it soul Website images FAQ Where can I find pictures for a website? You can find website images in stock photo libraries, image marketplaces or by taking (or creating) your own. If you’re using Wix, the Wix Media Manager gives you access to free stock photos from providers like Unsplash and Shutterstock. You can also build images from scratch using its built-in AI tools.  How to find images free to use? Look for images labeled “royalty-free” or “free for commercial use.” Popular options include Unsplash and Pexels. On Wix, you can use free Wix stock images or create your own visuals with Wix AI Image Creator to avoid copyright concerns altogether.  Can I use any image for my website? Not always. Many images are protected by copyright, which means you need permission or a proper license to use them. Using Wix’s free stock images, licensed premium images or AI-generated visuals ensures you’re using images legally. How to make photos for a website? You can take your own photos with a smartphone or camera. Or, use tools like Wix’s Photo Studio and AI Image Creator to design graphics from scratch Wix also makes it easy to crop, resize and enhance existing images so they’re website-ready.

Bring your inspiration to life with a Wix website → Trends come and go faster than ever these days, and it can be tough to keep up. Web design is no exception—what’s fresh today might feel outdated tomorrow. That’s why Wix created an internal Trend Library. This resource helps our designers stay updated on the latest trends, making sure our templates and design strategies are always a step ahead. To help you stay ahead in this ever-changing landscape, we’re bringing you insights from Trend Library content strategist Michelle Klein. For every modern website design trend we explore, we’ll highlight a Wix user who’s nailed it. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects and help you create a website with confidence. Stick with us to learn how to make a website  that stands out in today’s trends. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: modern website design examples These modern website designs reflect the thoughtful trends, clean layouts, subtle animations and smart design choices to inspire your next project. Web design trend What it brings to your website Clean, minimal layout Keeps things clear, calm and focused for your visitors Bold typography Makes your message stand out with personality and impact Responsive design Looks great on every screen—from phones to desktops Micro-interactions Adds little moments of delight that guide and engage Consistent color palette Builds trust and brand recognition through cohesive color choices Custom visuals & 3D elements Brings depth and uniqueness to your layout with modern graphics Sticky nav & smart menus Makes it easy to explore without getting lost Interactive storytelling Turns scrolling into an experience with design that tells a story Background or hero video Instantly captures attention and adds movement that tells your story visually 12 modern website design examples Below you’ll find 12 modern website design examples with aspects that you should consider incorporating into your digital design  language. Each example is a live site created on Wix. Mango Marketing Cami Ferreol Zhoosh DA Creative Daniel Aristizabal Dopple Press AST & Partners Sharon Radisch Tiff Cruz Kode With Klossy Noah Demeuldre The New Denim Project 01. Mango Marketing: dopamine-boosting colors Give your website visitors a dopamine fix with an explosive website color scheme . While dopamine-boosting color palettes consisting of bold colors have made their way from the runways to our closets, they’re also making a splash on the web. Take inspiration from Mango Marketing , a digital marketing agency with a website that’s drenched in a vibrant orange. From the firm’s logo to the image in the hero fold, just about every element on the site features this cheerful color, which is reminiscent of the agency’s namesake fruit. Give your site visitors a boost with this colorful canned drink store website template . 02. Cami Ferreol: elegance in motion Cami Ferreol's website is a bold, vibrant example of modern web design that perfectly reflects her identity as a graphic designer, visual storyteller and strategist. The homepage instantly grabs attention with its playful intro: “I am Cami and I am:” followed by rotating words like “designer,” “strategist” and “creative.” It’s a fun, interactive way to highlight her many talents. The site’s design uses bold color blocks in bright, lively hues, giving it an energetic vibe while keeping everything organized and easy to navigate. Subtle animations and high-quality visuals flow seamlessly throughout with animated images in the projects section adding a creative, interactive touch. The typography is modern and bold. The clean layout paired with dynamic elements and visuals creates a fun yet professional experience. Learn more: What is web design? Tip: Make your services pop with 3D design elements Let’s say you’re making a website for a marketing agency. Instead of illustrating your services with photographs or two-dimensional icons like every other marketing firm, use three-dimensional-appearing icons to make your website stand out. You could find an icon of a 3D camera to represent your photography services or a 3D pencil for your copywriting services. If you’re interested in adding a 3D moving element, use Wix’s transparent video  tool to add this type of motion to your site. If you don’t have the time or skills to design 3D graphics, find some in Wix’s Media Manager  or commission them from a graphic designer .  Give your online business some dimensionality with this gaming company website template . 03. ZHOOSH: dynamic animation Website and branding agency ZHOOSH  has crafted a homepage bursting with personality and movement. Color-shifting buttons, subtle animations and engaging interactions all work together to invite exploration. From the bold tagline to seamless transitions, every element reflects ZHOOSH’s commitment to creativity and innovation. The design strikes a perfect balance with strong typography and thoughtful animations offering a fresh, modern take on web design. Web animation  can transform your website, adding interactivity and engaging visitors as they click, scroll, or hover. Movement naturally draws the eye, helping you build an attention-grabbing website . Here are some creative ways to make the most of animations: Hover effects:  Add subtle touches like color or size changes to buttons, images or text when hovered. Parallax scrolling:  Create a sense of depth by making background images move slower than the content in the foreground. Scroll animations:  Animate elements into view as users scroll down your page. Entrance effects:  Use animations like slide, fade or zoom to introduce elements as your page loads. All of these features are available in the Wix Editor, making it easy to take your site to the next level. Just remember to use animations thoughtfully to keep your site running smoothly. Take advantage of this marketing webinar website template’s  dynamic animation. 04. DA Creative: tomorrow-world aesthetics DA Creative Design's website is a sleek and modern representation of a no-limits branding agency based in New York City. The colorful, chromatic spinning elements in the website header and footer evoke futuristic, sci-fi shapes that hint at the agency’s forward-thinking approach to their work. Thin ellipses on the page look like Saturn’s rings and add to the space-age feel of the website. The layout keeps things simple and clear. A monochromatic color scheme combined with bold typography gives it a clean modern feel while high-quality visuals and mockups bring it to life. Right from the homepage, scrolling text animations grab attention, highlighting services like branding, web design, video editing and social media strategy. It's all about creating a sleek professional vibe that feels fresh. Use this marketing webinar modern website design template  to give your site a tomorrow-world twist. 05. Daniel Aristizabal: organized chaos Art director Daniel Aristizabal’s  website is a joyful homage to rule-breaking. It features three animations that simultaneously vie for your attention, playfully disregarding the standard rule of visual hierarchy. Elements seemingly overlap and compete, creating a dynamic, lively experience.  The static image positioned above the fold  in the top right corner accentuates this approach, floating independently—almost as if it's an afterthought, challenging the norm of deliberate placement and balance. This design not only captures attention but also celebrates the freedom and creativity now flourishing in modern web design. To truly craft a modern website, it's time to let go of conventional design principles and embrace a more expressive approach. Michelle advocates for a bold departure from the neatly organized layouts of the past, suggesting we lean into the inherent messiness of human nature and its imperfections. “We’ve made a true departure from neat organization, embracing real human nature and its many flaws,” she says. “This mess has a positive effect, liberating designers from old norms of art direction and allowing for freer expression.” With this fashion designer website template , you can make your online home a site to see.  06. Dopple Press: retro vibes Retro vibes are front-and-center on printing studio Dopple Press ’s we bsite. A playful, anthropomorphic theme carries from the man-in-the-moon-like menu icon to the pink mascot to the animated printer below the fold. This website also features funky 60s and 70s design elements, like peace signs, chunky fonts and amorphous blobs. “1930s-inspired cartoon elements are back in style, adding a nostalgic, playful and human-like quality to inanimate objects,” notes Michelle.   The site is even home to a throwback from the days of Clippy, the Word assistant. On Microsoft Word, you could click on Clippy to get help. Dopple’s website pays homage to Clippy by instructing visitors to click the paper clip icon to request assistance. Clicking on the icon launches the visitor’s email service. Sometimes modern website design is all about what’s new. Other times, it borrows from the past. “Design has followed current events in its reverse direction,” says Michelle. “The 70s, 90s and 2000s will continue to provide uplifting inspiration, while the rebellious 80s and a darker medieval period will grow in popularity.”  Michelle recommends experimenting with VHS video styles, medieval fonts, grunge motifs and pixelation. These low-resolution elements and effects remind us of simpler times. “Until now a visual element to be avoided, pixelation is gaining popularity in images, fonts and even clothing,” says Michelle. “Fueled by internet nostalgia and inspired by AI tools and the metaverse, it reflects a deliberately low-tech aesthetic amid a rapidly progressing digital world.” This fintech webinar modern website design template  offers the nostalgic vibe you’re itching for. 07. AST & Partners: dark mode AST & Partners ’s website is easy on the eyes, literally and figuratively. The design agency built its online home on a black background with white text. Dark mode helps colorful visual elements come alive in the foreground and keeps the focus on the portfolio text.  Dark mode, now common on smartphones, browsers, and websites, pairs dark backgrounds with light text for a sleek look and practical benefits: Reduced eye strain : Less bright light makes screens easier on the eyes, especially in low-light settings, reducing eye fatigue . Energy efficiency : Saves power on OLED/AMOLED devices, potentially extending battery life . Content focus : Dark backgrounds make text, images, and multimedia pop. Accessibility : Improves readability for users with visual impairments or light sensitivity. Step over to the dark side with this product landing page website template . 08. Sharon Radisch: modular grids Depending on the effect that you want to create, grids can either create unity or hierarchy among website elements. Artist Sharon Radisch  achieves both by using a uniform grid on her portfolio site; the grid highlights her specialities as an artist (spanning industries like fashion and still life, jewelry and more) without overemphasizing one industry over another. However, Sharon uses pops of color to draw visitors’ eyes to particular blocks.  While many web design trends  come and go, grids are a staple of modern website design. Their longevity is a testament to the enduring power of structured layouts in the digital age.  That being said, Michelle has noticed a slight variation on grids that has emerged on the scene: modular grids. Modular grids divide a page into uniformly sized boxes, which creates an organized structure for arranging content. “Breaking up sites into Bento Box-like sections impacts everything in the design, from the grid and layout to the visual language and colors,” she says. “This method is neatly organized with minimal spacing in between, but also incorporates playful elements like slightly rounded corners and refreshing color combinations.” Get your business on the grid with this wedding planner modern website design template . 09. Tiff Cruz: expressive typography While a picture is worth a thousand words, sometimes you want website visitors to focus on just a few words. Bold, expressive typography is popping up all over the web, according to Michelle. When you la nd on Tiff Cruz’s  website, you can’t help but notice her name, which stands out in a large, funky, cream-colored serif font against a stark black background. This design makes her name unforgettable, reinforcing her personal brand. “Designers are going bigger than ever before, with over-the-top, XXL titles that often take over a third of the screen,” says Michelle. “In a world where attention is fleeting, these titles make it impossible for us to look away.” Incorporate this trend by welcoming visitors with a large, showy website header  that leaves an impression. This trick is particularly useful on business websites that are more informational and lack visual elements. Eager to try this big trend? Give this home goods website template  a spin. 10. Kode With Klossy: edgy navigation Check out supermodel-founded coding program Kode With Klossy’s  inventive menu for modern website design inspiration. Clicking the pink and green bars on the top left of the website triggers a chartreuse-colored menu to roll in and take up the whole screen. The two bars twist until they turn into an “X,” which you can use to close the menu.  This full-screen menu focuses your attention on where to go next. Each option is labeled and accompanied by a unique icon. When you hover over an icon, the icon turns a dark green that matches the background of the homepage. This interactivity supports the navigational experience by highlighting where visitors are about to go next. Your website’s navigation menus need to be intuitive so visitors can easily get from one page to the next. But just because navigation is practical doesn’t mean it can’t also be beautiful. Modern websites call for edgy, interesting navigation. Think beyond utility when designing a website —without sacrificing it—and make your menus and website footers  captivating design features. Try out Wix’s mega menu  feature or use the lightbox element to create a full screen pop-up menu . 11. Noah Demeuldre - homepage video Noah Demeuldre’s website takes a bold approach by making video the star of the show. Each project kicks off with high-quality video previews in slick, full-screen layouts that instantly draw you in. The motion adds energy and emotion, making every piece feel alive. By leaning into video, the site nails modern design trends, using dynamic content to grab attention and keep you hooked. Did you know people remember 95% of a message  when they see it in a video compared to just 10% when reading? Adding a homepage video can make your website not only more memorable but also way more engaging. Homepage videos create an instant connection, set the tone for your site and add a modern, polished look that grabs attention and keeps visitors hooked. Ready to flex your directing chops? Wixel Video Maker  makes video production accessible.  Say hello to scrollytelling—a design trend that turns basic scrolling into an interactive story. Add movement to your site and transform the way visitors experience your content. Try these scrolling effects  with the Wix Editor: Parallax scrolling:  The background shifts as you scroll. Scroll-triggered animations:  Animations pop up as you scroll, while everything else stays still. Horizontal scrolling:  The page moves sideways instead of up and down. Long scrolling:  A single page scrolls for an extended period. Infinite scrolling:  The page loops back to the top for endless exploration. Get moving with this creative director modern website design template , which is chock full of scroll effects. 12. The New Denim Project: austerity Textile company The New Denim Project’s  website is a masterpiece of minimalist web design . The site embraces the white in white space by placing ample room between each section and using white to provide a visual respite for visitors and make denim-colored elements stand out.  Functionality and minimalistic aesthetics are the name of the game when it comes to this element of modern website design. With fewer distractions, the most relevant elements stand out on a clean, simplistic website, making them easier for visitors to find.  This style embraces negative space (more commonly known as white space ) to put the content front and center, making sure the main message doesn’t get lost. Austerity can also be a nice reprieve for viewers who are so often bombarded by visuals. Another way to implement austerity on your website is to embrace classic symmet rical  website layouts . Symmetry ensures that your content is broken up in a clean and organized structure. Experi ment with the following layouts for a modern website design: Card-based layouts : This layout displays images and other content in bite-sized rectangles, making it ideal for portfolio websites . Slightly resembling a collage, this layout is simple to navigate and stays consistent across screens. Split-screen layouts : This interface layout divides the homepage into two or more vertical parts, creating a quick navigation experience when one half of the page is dedicated to the menu and the other half to primary content. Make this austere branding portfolio website template  your own. What makes modern website design great and effective Modern website design is a balance of form and function—clear, fast and visually compelling. It focuses on user experience while staying current with evolving tech and aesthetic trends. Below are the key elements that define this style today, along with why they matter. Minimalist layouts with purpose Minimalism in web design isn’t about stripping everything away—it’s about focusing on clarity and usability. By cutting out distractions and reducing visual clutter, minimalist designs make it easier for users to navigate and find what they need. Clean layouts highlight what matters most, like a product or important message, without overwhelming the viewer. This approach also boosts page speed, helping lower bounce rates and improve search rankings. Thoughtful use of white space gives content room to breathe, creating a sense of elegance and focus. Expert tip from Yarin Singolda, PMM at Wix “When you’re unsure where to start, don’t reinvent the wheel. Get inspired and explore website examples in your niche to see what’s trending, what works and what you can adapt to fit your own brand personality.” Bold, expressive typography Modern websites rely on typography to share information and connect with users on a deeper level. Bold, high-contrast headlines instantly grab attention, while smart font pairings bring personality and structure. A luxury brand might choose elegant serif fonts for a sophisticated edge, while a startup could opt for sleek sans-serifs to keep things modern and fresh. Typographic hierarchy, like varying font sizes and weights, guides users seamlessly through content without overloading the design. Accessible, readable text across all devices ensures a better experience for everyone, including those with visual impairments. Expert tip from Lingjie Yang, Designer at Wix “Font in web design goes far beyond readability. It plays a key role in shaping brand identity, guiding user attention, and structuring information hierarchy. That’s why choosing the right font means considering five essential factors: readability across all devices and resolutions, a style that aligns with your brand and industry, a wide range of font weights like Regular, Bold, and Light, and lightweight font files that ensure strong performance.” Subtle animations and microinteractions Web animations are a game-changer for user experience, adding clarity and a touch of delight to interactions. A simple microinteraction—like a form input shaking when left blank or a heart icon pulsing after a click—lets users know their actions are registered. It cuts down on confusion and keeps them engaged. Scroll-triggered animations, on the other hand, guide attention to specific sections and create a natural flow, turning content into a more dynamic experience. When used thoughtfully, these subtle movements make a site feel polished, professional and more enjoyable to explore. Mobile-first and responsive design Mobile-first design ensures that your content loads quickly, fits naturally within a user’s thumb zone and eliminates unnecessary clutter that might overwhelm a phone interface. Responsive design makes sure your website looks great and works smoothly on any device—phones, tablets, laptops, or big monitors. It adapts automatically, so users get the best experience without lifting a finger. Plus, mobile-friendly pages rank higher in search engines and boost conversions. Pro tip : Start with easy-to-use free web templates to build a mobile-friendly site that looks great Performance and accessibility built-in If your website takes more than three seconds to load, you could lose a big chunk of your visitors. Simple fixes like compressing images, deferring scripts and using modern frameworks like Next.js or Astro can make a huge difference. But speed isn’t everything. Your site also needs to work for everyone. That means designing with screen readers in mind, ensuring color contrast for better readability, using semantic HTML for smooth navigation and testing keyboard functionality. Branded visuals and media Modern websites rely on custom visuals—original photos, illustrations and short videos—to strengthen brand identity and keep users engaged. By moving away from generic stock images, brands create media that fits their color palette, tone and layout, building recognition and making every page feel intentional and trustworthy. Today’s visuals are also built for speed. Designers use lightweight formats like WebP, SVG and Lottie paired with lazy loading and responsive sizing to keep load times fast on any device. Motion adds a thoughtful touch, with hover effects, scroll-triggered animations and interactive elements bringing depth without pulling focus from the content. Scannable content structure Most people don’t read websites word-for-word—they scan. That’s why modern web design focuses on breaking content into easy-to-read sections with clear headings, short paragraphs, bullet points and visual cues. Smart use of typography, spacing and alignment creates a natural flow, helping users find what they’re looking for quickly. Today’s websites rely on bold headlines, quotes, icons and content cards to make scanning easy. This makes the experience better for visitors and helps search engines and AI tools understand your content so it ranks higher. Sticky and simplified navigation Modern websites often feature sticky headers that stay visible as you scroll, keeping pages or actions within easy reach. Progress-aware navigation is also gaining traction, highlighting the current section or shrinking headers to free up space. Thoughtful use of hamburger menus, slide-out panels and mega menus—especially on mobile—helps simplify the user experience. The goal is to reduce friction: fewer menu items, clearer labels and smoother transitions. Personalized and dynamic content Instead of showing the same static content to everyone, modern sites adapt based on location, behavior, time, or user preferences. Think of an ecommerce homepage that highlights products you recently browsed or a SaaS site that changes its headline depending on where you came from. This kind of personalization makes content more relevant, reduces user effort and boosts engagement. With tools like headless CMS platforms, user data tracking and AI, creating dynamic content is easier than ever. Modern website design examples FAQ What is modern website design? Modern website design combines visual clarity with smooth functionality. It favors clean layouts, bold typography, intuitive navigation and responsive structure. The focus is on both form and performance—design that looks good and works fast. Why should I look at modern website design examples? Examples are a shortcut to inspiration and clarity. They show what’s possible visually—and what actually works—based on real brands and businesses. Studying them helps you avoid clichés and apply trends in a way that fits your goals. What industries use modern web design? Every industry can benefit from modern design—from tech and fashion to law firms and nonprofits. Clean visuals, mobile-first design and intuitive UX aren’t style choices—they’re competitive necessities. It’s less about what you do, and more about how clearly you present it. How can I make my website look modern? Start with simplicity: limit your color palette, use generous white space and choose readable fonts. Then add subtle animation, sharp images and a layout that adapts smoothly to any screen. Tools like Wix’s AI website builder can help you do all this in minutes. What does an outdated website look like? Outdated websites often have cluttered layouts, tiny fonts, slow load times and awkward mobile views. Flashy banners, low-res images and inconsistent design scream “stuck in the past.” They can make even a great product or service feel untrustworthy.

Ready to showcase your best work? Start building your portfolio →  Musicians need a website—whether you're releasing your first EP, scoring films or booking live gigs, a dedic ated music website  gives you a home base for your work: a place to showcase your sound, build your brand and get discovered. These days, learning how to make a website  isn’t just for tech pros. With the right website builder —or even an AI website builder  to speed things up—you can create a professional website without any technical skills. From customizable website templates  to built-in music players and contact forms, everything you need is already at your fingertips. In this guide, we’ll show you what to look for in the best website builders for portfolios and how to make a portfolio  that highlights your talent, tells your story and helps you grow your audience. Whether you're launching your first site or refreshing your brand, we’ll walk you through every step—from finding yo ur niche to promoting your work online. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable portfolio templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a music portfolio No time to read the full guide? Here’s a quick breakdown of the essential steps to creating a music portfolio that reflects your style, goals and professionalism. Whether you're sharing original tracks, offering services or booking gigs, these are the key pieces to include when building your site—and a great place to start if you're exploring how to start a music business online.: Steps What you'll do Define your niche Focus your portfolio around your genre, services or target audience Choose a domain name and hosting Pick a domain name and secure reliable hosting for your site. Pick a website builder and template Use a website builder and music template to design your portfolio Add music and visuals Upload audio, videos and branding elements like your logo Include contact info Make it easy for fans, clients and collaborators to reach you Optimize for visibility Add SEO and start a blog to drive traffic and grow your presence Keep it updated Refresh your content regularly to stay current and professional What is a music portfolio? A music portfolio is a dedicated website that represents you as a musician. It brings together your audio tracks, videos, biography, press menti ons and contact details in one professional, easy-to-navigate space. Many artists choose to build theirs using the best portfolio websites , which offer customizable templates and tools designed specifically for showcasing creative work online. At its core, a professional portfolio  helps you make the right first impression. Whether you're looking to book gigs, land a licensing deal or attract collaborators, your site should reflect both your artistic identity and your career goals. Knowing how to make a portfolio  that feels intentional, polished and easy to navigate is essential to standing out in today’s music scene. "Your portfolio isn’t just for showing off your music—it’s for opening doors. Whether it’s gigs, collabs or press, this is where the right people find you." - Sharon Hafuta, SEO blog editor at Wix How to make a music portfolio Define your niche Pick a domain name a website host Choose a website builder and template Let your best work shine Include contact information Optimize your music portfolio Keep your music portfolio updated Final checklist 01. Define your niche Start by narrowing in on your niche—are you a session guitarist, a composer for film and TV a live performer, or something in between? The more specific you are, the easier it is to create a portfolio that resonates. Explore different music business ideas that align with your skills, whether it’s selling beats, offering virtual lessons or licensing your tracks. Then, pair your content with intentional web design that reflects your sound and brand. From layout to typography to imagery, everything should work together to communicate who you are and what you do. Most importantly, this focused approach lays the foundation for how to make money as a musician —helping potential clients, fans and collaborators immediately understand the value you bring. “A niche website is a site that focuses on a very specific topic. Instead of addressing general themes, these pages focus on a particular segment and strive to provide high-quality and relevant content for the reader.” - Emilio García, SEO podcaster and educator at Campamento Web 02. Pick a domain name and website host Your music portf olio deserves a space online that’s as unforgettable as your work. Nail the details by starting with a professional domain name . Keep it simple, easy to spell and true to your brand as a musician. If your name is available, grab it. If not, tools like a domain name search or a domain name generator can help you brainstorm the perfect fit. Once you've locked in a domain, it’s time to get your site running smoothly. The next step? Reliable hosting. To keep things easy, look for platforms that combine hosting with domain options. This way, you can avoid the hassle of juggling multiple providers. Check out free website hosting and explore  how to host a website  that brings your video portfolio to life. With the right setup, you’ll have a polished, professional site that’s ready to wow clients. "My biggest rule is: your domain should instantly communicate what you do. I've seen too many businesses get clever with wordplay and lose potential customers who can't figure out their service from the URL alone." - Ronak Kothari, Owner, Ronkot Design, LLC Learn more: Site reliability Uptime Website security Website performance What is a domain ? 03. Choose a website builder and template Picking the right platform to build your music portfolio is a game-changer. Start with the best website builders for musicians —these platforms are crafted for creatives like you, making it easy to design a space that shows off your talent. Once you’ve found a builder that fits your needs, it’s time to explore website templates . These pre-designed portfolio layouts give yo u a strong starting point and save you loads of time. If you want something tailored to your craft, look for portfolio website templates , especially music website templates  and  EPK template  designs . They’re designed specifically to highlight musical work, ensuring your music takes center stage. Use built‑in logo maker  tools to craft your visual identity—the best website builder for musicians will help you learn how to design a logo  or how to make a music logo  that fits your sound and brand. You might also be interested in: Best AI website builders Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders 04. Let your best work shine Include high‑quality audio samples, embed streaming links or upload video performances. Organize tracks for easy listening—maybe categorize by mood, project type or release. Keep your portfolio layout clean and easy to browse, ensuring your best work stays front and center. With a polished selection, you’ll leave a lasting impression that speaks to your creative strengths. Learn more: How to make a video portfolio How to build a freelance portfolio Web design portfolio What is web design? Digital portfolio examples Portfolio name ideas Videographer portfolio examples AI portfolio examples Marketing portfolio examples 05. Include contact information Adding your contact information to your music portfolio is a simple but essential step to connect with potential collaborators or fans. Include your email address, phone number and any relevant social media or professional profiles. A contact form can be a great addition too, offering a quick and convenient way for visitors to reach out directly through your website. Consider pairing it with a well-structured contact us page  that includes clear details about how and when people can get in touch. You can also explore different contact form designs  to match your site's look and encourage more engagement. To go one step further, think about how to monetize a website as you build your music portfolio. For example, you could offer downloadable products, feature ads or create a section where clients can directly book your services. These options not only make reaching out easier but also open up new ways to grow your income. 06. Optimize your music portfolio Once your music portfolio is live, it’s time to make sure people can actually find it. This is where SEO features come into play. Look for tools that let you customize metadata, add alt text to images and improve your site’s loading speed—all of which help search engines understand and rank your site. A well-optimized portfolio not only looks good, it performs better in search results. But visibility isn’t just about search engines. Smart marketing strategies  can amplify your reach and keep your audience engaged. Consider adding a newsletter sign-up, linking your social media accounts or embedding videos that give fans a behind-the-scenes look at your process. Another powerful optimization move? Learn how to start a music blog  on your portfolio. Blogging gives you a space to share updates, stories or even thoughts on the industry—while also giving your site fresh content, which is great for blog SEO . If you’re new to content creation, don’t worry. You don’t need to be a writer to start a blog —just speak in your own voice. Share gig recaps, behind-the-scenes photos or your latest gear picks. Not only does it help your fans connect with you, but learning how to start a blog  also builds long-term traffic and authority around your name. "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." - Sharon Hafuta, SEO blog editor at Wix 07. Keep your music portfolio updated Launching your music portfolio is a major milestone—but keeping it updated is what keeps it relevant. A static site can feel abandoned, while a portfolio that evolves with your music shows that you’re active, intentional and in demand. Whether you’re dropping new tracks, announcing a tour or landing a media feature, your site should reflect your latest moves. Regular updates help build trust with your audience and show industry pros that you’re serious about your work. Even small changes—like tweaking your bio, adding a new performance photo or swapping out older songs—can make your portfolio feel fresh and engaging. Beyond the basics, you can use your portfolio as a hub for everything happening in your music career. Add a press section or downloadable EPK to support booking and media opportunities. Highlight testimonials , reviews or quotes from collaborators to build credibility. You can even embed an online scheduler to showcase upcoming gigs or release dates and include a newsletter signup to grow your fanbase. Pro tip: The more touchpoints you add, the more valuable your site becomes—not just as a place to listen to your music, but as a central piece of your brand and business. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix 08. Final checklist Quick checklist: what to keep updated on your music portfolio What to update Why it's important New music or videos Keeps your work front and center and shows your growth Upcoming shows or events Lets fans and industry contacts know where to find you Press mentions or blog posts Adds credibility and supports SEO Bio, photos and branding Reflects your current image and sound Contact info and social links Ensures no missed opportunities or outdated details Testimonials or reviews Builds trust with potential collaborators or clients Newsletter signup or gig calendar Helps grow and maintain your audience Think of your portfolio like your setlist—it needs regular updates to stay relevant. A simple checklist keeps you on track so your audience always sees the best, most current version of you.” - Sharon Hafuta, SEO blog editor at Wix Music portfolio examples built on Wix When reviewing the best music portfolios, we look for more than just clean and modern website design . The strongest sites blend personal branding, strategic content and thoughtful user experience to create a digital presence that feels as polished as the music itself. Whether you're browsing for inspiration or building your own site, these examples offer a blueprint for success—especially if you're also looking into things like resume website examples , the best personal website builders or tips on how to promote your music  online. Here’s what we look for when evaluating standout music portfolio websites: Strong first impression : The best home pages  instantly communicate the artist’s sound and personality through design, imagery and layout. Clear website navigation and structure : Visitors should easily find music, bio, press, contact and booking info without digging. Stylish and functional blog sections : While not always included, sites that use the best blog templates  can share updates, behind-the-scenes stories or tour diaries that support SEO and audience connection. Branded visual identity : Great portfolios are visually consistent, from colors and fonts to logo and photography. Calls to action that work : Whether it’s to listen, follow, book or subscribe, every great site guides users toward meaningful next steps—key for musicians looking how to promote music  effectively. Below are four standout Wix-built examples that hit all the right notes. 01. Ella Pearl Marcus Ella Peal Marcus 's music portfolio is a masterclass in minimal web design done right. The homepage opens with a soft, atmospheric portrait and a simple call to action that immediately puts the focus on her voice. Her most recent tracks are front and center, with embedded audio players that invite listeners to engage right away. The navigation is clear and intentional, with a clean layout that reflects a confident, professional brand. This is a perfect example of how to create a professional portfolio that speaks volumes with restraint. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Musician website template 02. Machinery Inside Machinery Inside leans into bold, expressive design to reflect their gritty, experimental sound. The homepage opens with a full-screen video loop that immediately sets the tone—raw, industrial and visually magnetic. Custom typography and a grid layout give the site structure without feeling rigid, and there's a sense of movement throughout that mirrors their high-energy performance style. The site doubles as an interactive press kit, with a scrollable timeline of shows, releases and collaborations. Embedded music players, large-format photos and well-placed calls to action give visitors a layered experience. One standout feature is their fan club section, where supporters can sign up for exclusive content—giving the site a community-driven feel and creating an additional revenue stream. Even their booking options are designed with clarity in mind. There's a dedicated page where potential clients can view services, see transparent pricing and easily get in touch—no guesswork, no back-and-forth. It’s a great example of how musicians can turn their portfolio into a fully functional business tool, combining immersive storytelling with real music business ideas that make it easy for fans and collaborators to take action. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Dark theme musician website template 03. Daix Music Daix Music 's portfolio is a bold, immersive experience that blends sharp design with rich content. The homepage immediately sets the tone with dark visuals, motion graphics and a persistent audio player that lets visitors explore her music without interruption. The color scheme , custom fonts and genre-inspired branding all work together to create a clear, confident identity. Testimonials are front and center on the homepage, adding credibility, while her interactive contact page—complete with standout contact form designs—makes it easy for fans and collaborators to reach out. Beyond the visuals, the site is built to support every part of her music career. A well-maintained blog gives fans behind-the-scenes updates and personal stories, while embedded YouTube videos throughout the site showcase live performances, music videos and more. Her services page clearly outlines what she offers, complete with package details, and her event schedule helps followers stay in the loop. It’s a strong example of how to combine style with strategy to create a music portfolio that looks professional and works as a business tool. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Colorful musician website template 04. Stephen Elsinger Stephen Elsinger music portfolio delivers an elegant, editorial-style experience that feels more like a personal journal than a static website. The homepage flows seamlessly into a full-length story: from artist bio to music samples, media coverage and recent news—all laid out in a smooth, scroll-based design. Each section is thoughtfully spaced and visually cohesive, balancing white space with warm imagery. The embedded audio players don’t interrupt the user experience and subtle hover effects bring a tactile sense to the visuals. His press section reads like a portfolio highlight reel, and his contact page includes both a custom form and social links. This is one of the best portfolio websites we’ve seen for artists with a story to tell. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Acting resume website template "Building on Wix was honestly easier than I expected coming from a music production background. The drag-and-drop functionality let me focus on content strategy rather than coding, which was perfect since I was simultaneously managing 500+ podcast episodes and growing my team to 21 people." - Favour Obasi-ike, Project Scheduler, Work & PLAY Entertainment Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a tattoo portfolio How to make a music portfolio FAQ What should I include in a music portfolio? A strong music portfolio includes more than just your tracks. Start with your best audio and video work—high-quality recordings that reflect your current sound. Add a compelling artist bio that tells your story and outlines your background, inspirations and musical goals. Include any press mentions, testimonials or quotes from collaborators to build credibility. Your contact info and social links should be easy to find, and if possible, embed a contact form to streamline communication. Bonus elements like an event calendar, newsletter signup or even a blog can further engage your audience and set you apart. Can I use website templates to create my music portfolio? Yes, using a customizable template helps beginners build their own website with ease. Want a head start? Explore these free portfolio template to get started: Template includes: Homepage Music and video embedded integrations About page Contact me form or page Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Food photography portfolio template Graphic designer portfolio template Designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Fashion journalist portfolio template Learn all about Wix templates  to find the perfect match for your portfolio. Can I build a music portfolio for free? Yes—many platforms, including Wix, offer free website hosting and allow you to build a site at no cost using a subdomain. This is a great starting point for emerging artists or those testing the waters. However, to unlock more advanced features—like connecting a custom domain, removing ads or accessing premium design tools—you’ll likely want to upgrade. Using a website builder with built-in music features ensures you have the flexibility to grow your portfolio as your career progresses. Is a music blog necessary? While not essential, a blog can be a powerful tool for musicians—especially if you're new to sharing your work online. For those exploring blogging for beginners , starting with a music-focused blog is a great way to ease in. You can post tour updates, new release announcements, behind-the-scenes stories or reflections on your creative process. It doesn’t have to be long-form content—even a few thoughtful paragraphs help your fans connect with you on a deeper level. Plus, from an SEO perspective, keeping your blog active boosts your visibility in search results. It can also become a monetization channel. If you’re curious about how to make money blogging , consider adding affiliate links for music gear, creating subscriber-only content or partnering with brands. Platforms like Wix offer some of the best blogging tools —like SEO features, integrated video, scheduling options and newsletter signups—to help you grow your readership while staying focused on your music. How often should I update my portfolio? Updating your music portfolio regularly is key to maintaining a professional portfolio. Aim to check in at least once a month—add new tracks, swap in fresh visuals, update your event schedule and keep your bio current. When you land press coverage or complete a new project, highlight it right away. An active portfolio signals that you’re engaged, reliable and serious about your craft—qualities industry professionals and fans both look for.

Fact: The number of people employed in the web design services industry in the US has declined by an average of 4.8% over the past five years. That’s not because web design is less important. On the contrary— 175 websites are created every minute —with more individuals using website creation platforms to build a website without having to rely on professional designers. However, do a quick search of web design statistics, and you'll come across a different picture of this industry: one that is on the up-and-up, full of impressive conversion numbers and ample job opportunities. The reason between these two worlds? Most of the impressive statistics available about web design are either outdated or unverifiable. For example, many reputable sources love to boast that 94% of people say bad aesthetic design is the reason they mistrust a website. However, they don’t cite that this statistic is derived from academic research published in 2004 —a very different context from how we interact with the web in 2025, when user experience is at the top of visitors' priorities. Whether for conveying the power of web design, understanding the competitive landscape, or choosing what design to invest in next, this article’s mission is to extract the most relevant and verifiable statistics that reveal more about the world of website design in 2025. The roundup below will help you understand not only how to design a website and website design best practices , but how to make a website suited for today’s audience. Plus, I’ll list helpful resources you can revisit to stay abreast of industry changes: Ready to put your website design skills to action? Start designing your site now. 20+ web design statistics 01. There are 1.1 billion+ websites online today. Source: Netcraft Web Server Survey (March 2022) 02. 75% of consumers will judge a brand's credibility based on their website design. Source: Stanford Web Credibility Research (June 2002) 03. It takes .05 seconds for visitors to form an opinion about a website. Source: Behaviour & Information Technology (March 2011) 04. When asked what visual elements they value on a company website, 40% of consumers said images, 39% said website color scheme , and 21% said video. Source: Top Design Firms (July 2021) 05. Two-fifths of consumers (40%) appreciate photography and images on a company’s website. Source: Top Design Firms (April 2021) 06. 59% of visitors prefer browsing beautiful websites rather than basic ones. Source: Adobe (June 2016). Pro tip: Just as important as making sure everything on your site works smoothly, the best websites guide visitors with a beautiful and well-balanced design. 06. 38.5% of web designers believe that outdated design is a top reason why visitors leave a website. Source: Good Firms (July 2019) 07. 31% of consumers believe an engaging user experience should be a priority on a website. Source: Top Design Firms (April 2021) Pro tip:  Learn how to engage your visitors effectively with techniques like website animations and website gamification . 08. Users spend an average of 5.94 seconds looking at a website’s main image. Source: Missouri University of Science and Technology (2010) 09. 84% of professional designers think a crowded web design is the most common mistake brands make. Source: Good Firms (July 2019) 11. 57.44% of all internet traffic comes through mobile phones. Source: Statcounter (February 2022). Pro tip: Make sure you adjust your website for mobile to stay relevant. 12. 28% of small businesses don’t have a website. Source: Top Design Firms (February 2021) 13. 63% of smartphone users are more likely to purchase from companies whose mobile sites give recommendations on products they may be interested in. Source: Think With Google (January 2019) 14. 88% of the time people spend on smartphones is within mobile apps. Source: eMarketer (July 2020) 15. 6,000,000 people shop online every minute. Source: Domo (July 2021) 16. 69% of shoppers choose to shop on mobile devices versus 30% who prefer browsing from their desktop. Source: Kibo Commerce (March 2022) Pro tip:  Explore old-school types of layouts in nostalgic web design  and Y2K website design . 17. Online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% in 2023. Source: Statista (August 2021) 18. 77% of internet users aged 16 to 64 buy something online each month. Source: Hootsuite (2021) 19. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. Source: Think With Google (2017) Pro tip: The majority of mobile screen time is used for apps, since they generally facilitate a controlled and smooth user experience. For service websites and online stores, tools like Wix’s app builder can help build a mobile app for your regular customer base. 20. The probability of a visitor leaving your site increases 32% as page load time goes from 1 second to 3 seconds. Source: Think With Google (2017) 21. 42% of people will leave a website because of poor functionality. Source: Top Design Firms (April 2021) 22. The first 5 seconds of page-load time have the highest impact on conversion rates. Source: Portent (August 2019) Looking to start a web design business ? Read our guide. Top resources for finding web design stats From data surveys to user research, I’ve found the following resources to have the best and most updated original reports on modern website design and the web design industry. If you’d like to continue researching on your own, look here: Top Design Firms Think With Google IBIS World Hootsuite You can also find more web design tutorials here and learn what web design is .