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Claim your free website hosting  now and get online today →   Web hosting statistics show just how big and fast-evolving the industry is, and if you're wondering what is web hosting , how people pay for it or how to squeeze value out of different plans, the data offers real insight. Whether you're exploring free website hosting , curious about web hosting prices or trying to figure out how to host a website , these numbers shed light on market trends, the dominance of certain providers and how technology is shifting under the hood. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong website security and built-in tools SEO features , web analytics  and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: web hosting statistics Market growth is booming : The web hosting industry is expanding rapidly and becoming more consolidated around a few major providers. Provider popularity: The best website hosting providers  are big names: Wix, AWS and Google Cloud show up strongly in market-share data. Hosting types matter : From cloud hosting vs shared hosting , different types serve different needs. We'll explore which types are most common and why, helping you find the best web hosting for small businesses or larger enterprises. Performance is Paramount : User experience is directly tied to your site's speed and reliability. Factors like uptime and website security are non-negotiable for success, as even small delays can impact your audience's trust. "A good web hosting should offer: A free SSL certificate, automated and outsourced backups, 24/7 server monitoring, responsive technical support, and an infrastructure that's resilient to traffic spikes and attacks. This is the foundation on which everything rests. Never neglect this choice." - Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr Start with a free website builder  and learn how to make a website from scratch  so you can put these hosting insights into action. Web hosting statistics The numbers behind web hosting tell a story of incredible growth and opportunity. Let's look at the data that defines the industry today and where it's headed. Market size and growth Hosting types breakdown Provider market share Performance and security trends Industry consolidation 01. Market size and growth According to recent industry research by Fortune Business Insights , the global web hosting services market continues to expand at an impressive pace. The market, valued at USD 126.41 billion in 2025, is expected to increase to USD 149.30 billion in 2026 and could reach USD 527.07 billion by 2032, reflecting a strong projected CAGR of 19.7%. North America remains the largest regional contributor, accounting for 41.25% of the market in 2025. The U.S. market alone is forecast to grow substantially, driven by rising cloud hosting adoption and ongoing infrastructure investment, reaching an estimated USD 133.46 billion by 2032. Further segmentation studies show that shared hosting, which continues to appeal to smaller websites and SMEs, is expected to grow strongly, while more resource-intensive services like dedicated hosting will also expand, albeit at a slightly slower pace. These forecasts highlight how, as more companies establish digital presences, the demand for scalable, managed hosting options rises in step, particularly in emerging markets and for cloud-first architectures. 02. Hosting types breakdown According to a detailed market report, shared hosting remains a dominant segment in the web hosting ecosystem. For example, Mordor Intelligence  reports that shared hosting accounted for 37.5% of the global web hosting market in 2024, underlining its persistent relevance for cost-sensitive customers. On the other hand, cloud hosting is among the fastest-growing segments, driven by its flexibility and scalability. Mordor projects that cloud hosting will grow with a CAGR of 17.7% through 2030, reflecting increasing migration to elastic, pay-as-you-go infrastructure. Meanwhile, broader market-research firms estimate that VPS (virtual private server) and dedicated hosting also play significant roles: industry analysts suggest dedicated hosting could grow at a CAGR of ~11.4% over the medium term . Together, these hosting models illustrate a diversified ecosystem: Shared hosting remains cost-effective for many small websites. Cloud hosting is favored for scalability and modern architectures. VPS and dedicated hosting serve more performance/workload-intensive needs. Learn more about different hosting types: Domain hosting vs web hosting Managed hosting Hosted services 03. Provider market share Recent studies show that the web hosting and content delivery ecosystem remains highly centralized, with a few major providers dominating both domain hosting and traffic delivery. The 2025 landscape highlights that while giants like Amazon Web Services (AWS) lead the market, other providers, including Wix and OVHcloud, also hold notable shares. This concentration affects resilience, traffic distribution and risk management, making these providers critical to the Internet’s infrastructure. Largest web hosting companies: AWS – 5.2% market share Google – 4.5% Cloudflare – 4.0% Wix – 3.6% Newfold Digital (HostGator, Network Solutions, Bluehost, Web.com) – 3.2% OVHcloud – 2.9% Key findings from recent research and market data include: High concentration among top providers:  A 2025 residential network study found that 11 organizations account for 77% of all traffic , with Google, Amazon and Cloudflare contributing significantly. Disparity between domains and traffic:  Cloudflare hosts ~19% of domains but serves only ~2% of traffic, highlighting that many hosted sites are smaller or less bandwidth-intensive. Dominance in public-sector websites:   A 2025 global study of 61 countries found that three providers serve on average 92% of public-sector websites, with Google, Amazon, Akamai and Cloudflare among the top choices. Implications for resilience and risk:  The centralization means outages, policy changes or attacks on a few providers can impact a significant portion of global web traffic and critical services. Strategic importance for businesses:  Organizations must consider provider reliability, redundancy options and geographical distribution when selecting a host to mitigate single points of failure. 04. Performance and security trends Web hosting performance and security continue to be central concerns for businesses of all sizes. Recent studies show that website speed, uptime and secure connections remain critical for user retention, SEO and overall trust. At the same time, the adoption of cloud infrastructure and modern content delivery networks (CDNs)  has changed how websites handle traffic and mitigate cyber risks. The same study highlights the current landscape: HTTPS adoption is nearly universal:  Let’s Encrypt alone issues millions of TLS certificates daily, reflecting widespread adoption of secure protocols across millions of websites. Third-party dependencies introduce security risks:  A 2025 analysis of residential network traffic found that many sites rely on CDNs and third-party providers, creating potential exposure points for sensitive data. Performance variability:  Research indicates that while hyperscale providers like AWS, Google and Cloudflare host large numbers of sites, performance varies depending on server location, traffic load and CDN use. Key takeaways from recent trends: Website performance matters:  Optimized cloud infrastructure, CDNs and techniques like lazy loading  help sites load faster and reduce latency, improving overall user experience. Avoiding common site speed mistakes , such as unoptimized images or excessive scripts, is critical to keeping visitors engaged. Cyber security basics are essential:  Implementing TLS/HTTPS, firewalls and regular software updates protects sites from attacks and ensures safe browsing for users. Understanding these cyber security basics  is important for every website owner. Centralized providers can be both a benefit and a risk:  Using large providers often improves reliability and website performance , but it can also increase exposure to systemic outages or security incidents. Monitoring and redundancy:  Businesses are increasingly deploying failover strategies and multi-cloud setups to maintain uptime during disruptions, while keeping site speed mistakes in check for a seamless experience. Learn more: Optimize website speed Website backup Computer security Web hosting security tips 05. Industry consolidation Recent industry research from Gartner  highlights the dominance of infrastructure-level cloud providers in the global IaaS market. In 2024, the top five IaaS providers accounted for 82.1% of the market, with Amazon Web Services (AWS) leading at 37.7%, followed by Microsoft, Google, Alibaba and Huawei. Google Cloud held 9.0% of the IaaS market in 2024 per Gartner. This concentration shows that a relatively small number of hyperscale providers control much of the infrastructure powering both cloud-native applications and hosted websites. Implications for website hosting strength: While these providers primarily operate in IaaS, many website-hosting companies, especially those serving high-traffic or enterprise sites, rely on their backend infrastructure. Their scale and investment provide strong reliability, global presence and cutting-edge infrastructure, which can translate to robust hosting capabilities for users. Emerging trends in web hosting Web hosting is entering a new era. Providers are no longer just about raw storage or uptime, they’re evolving to support AI workloads, edge computing, green (sustainable) hosting, eCommerce hosting and modern architectures like serverless and containerization. These trends are reshaping how hosting is built, consumed and optimized, and they have major implications for performance, cost and security. Key emerging web hosting trends AI‑optimized hosting: According to Mordor Intelligence , one of the major growth drivers for the web hosting market is rising demand for AI-optimized, GPU-dense platforms that can scale elastically. Many hosting providers are already integrating AI not just into infrastructure, but into cybersecurity: CloudLinux reports that 42% of hosting providers use AI to enhance security, spotting threats and automating responses. Predictive analytics is another use case: AI is being used to forecast load, optimize resources and reduce over-provisioning. Edge computing and deployment: Edge hosting platforms are growing rapidly: the global Edge Hosting Platform  market was around US$ 5.1 billion in 2024 and is projected to grow strongly. According to a “ State of the Industry ” survey, 89% of hosting professionals now use edge computing in part of their infrastructure and 73.7% say edge is a key part of their cloud strategy. The edge server market is also booming: one report forecasts the edge server market to reach over US$ 8.5 billion by 2025. Serverless and containerization: Serverless edge computing is gaining traction: recent systematic reviews identify it as a way to deliver low-latency, scalable processing without managing servers at scale. Containerization (e.g. Kubernetes, Docker) is also part of this shift: as more hosts adopt microservices, containers provide flexibility, portability and better resource utilization, especially for modern cloud-native workloads. (While not every public report breaks this down, the push toward container-based infrastructure is consistent in industry trends.) Green/sustainable hosting: Sustainability is becoming a differentiator: according to Mordor Intelligence , carbon-neutral “green hosting” is identified as a growth driver in their forecast, especially in regions with stricter environmental regulations. As data centers increase their capacity, energy use and carbon footprint are key concerns. Some hosts are exploring more efficient cooling, renewable energy and smarter workload management to reduce emissions. Hybrid/multi-cloud demand Hybrid and multi-cloud deployment models are projected to grow faster than traditional on-prem or public cloud-only models. Hybrid/multi-cloud is set to expand strongly through 2030. This growth is being fueled by an increasing number of companies wanting the flexibility to place workloads closer to users (edge), optimize costs or comply with data residency regulations. Trend Description Impact on website performance Impact on cost Impact on security AI-optimized Hosting Integration of AI for resource allocation, predictive analytics and security automation Faster load times, better scalability Reduced over-provisioning, optimized resource usage Proactive threat detection, automated response Edge computing Hosting data and apps closer to end users on edge servers Lower latency, improved response times globally Can reduce bandwidth costs, efficiency depends on deployment Limited exposure to centralized attacks, easier traffic distribution Serverless & containerization Deploying microservices or functions without dedicated servers Flexible scaling, reduced downtime Pay-per-use can lower costs for sporadic workloads Smaller attack surface, isolated containers enhance security Green/sustainable hosting Energy-efficient, carbon-neutral data centers Performance maintained, sometimes optimized for efficiency May be slightly higher upfront, but potential long-term savings Minimal direct impact, but promotes sustainable operations Hybrid/multi-cloud deployment Using a combination of cloud providers or on-prem + cloud Flexible performance optimization, failover options Optimizes cost by balancing providers Reduces risk of single-provider outages, improves redundancy What this means for website owners and businesses Better performance and lower latency:  Edge computing and serverless architectures mean websites and apps can respond faster, especially when serving global or latency-sensitive users. Cost optimization and scalability:  AI-driven resource management and pay-as-you-go (or metered) billing models make hosting more efficient and cost-transparent. Improved security and operations:  AI helps with proactive threat detection, while containerization and serverless reduce the attack surface by minimizing always-on server footprint. Sustainability matters:  Choosing a green or carbon-neutral host can reduce environmental impact and appeal to eco-conscious audiences. Technology preparedness:  For businesses building ambitious, modern apps (or AI-rich features), hosting providers that support edge, container and AI-optimized infrastructures will be increasingly valuable. Explore the best website hosting for small businesses and find out: is my Wix site secure ? Choosing the right web hosting for your business When deciding on a web hosting solution, it’s important to align your choice with your goals, traffic expectations and technical comfort level. For many small businesses, freelancers and creators, Wix offers an all-in-one platform that simplifies hosting while providing powerful tools. “Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing.” - Ofir Gvili, domains PMM at Wix What is Wix hosting ? Wix hosting is a fully managed, cloud-based service built into the Wix platform. Unlike traditional hosting where you manage servers, storage and security yourself, Wix handles all backend infrastructure. This allows you to focus on building your website and growing your business without worrying about maintenance. Automatically managed uptime and performance. Built-in CDN for faster global delivery. Integrated SSL certificates  for secure browsing. Does Wix Host Websites? Yes, Wix hosts websites directly on its cloud servers. When you create a Wix site , your files, images and data are stored securely, and the platform ensures fast delivery to visitors. One-click publishing and automatic updates. Built-in backups and disaster recovery. Scalable infrastructure to handle traffic spikes without extra configuration. Freelancer? Web hosting for freelancers is simple, flexible and reliable. Wix provides: Affordable plans with a free website builder to get started. Website templates and drag-and-drop editor to launch portfolios quickly. Optimized site performance for client presentations and portfolio websites. A built-in domain name generator  to help pick a professional domain name fast. Optional business email  connected to your custom domain to communicate professionally. This combination makes Wix a strong choice for freelancers seeking professional hosting without complex server management. Dive deeper into key industry stats: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Web hosting statistics FAQ What is web hosting and why does it matter? Web hosting is the service that allows individuals and businesses to make their websites accessible online. Understanding web hosting statistics helps you see which providers dominate the market, which hosting types perform best and how trends like cloud hosting and security adoption are evolving. How do web hosting prices vary? Web hosting prices depend on the type of hosting, provider and features included. Shared hosting is typically the most affordable, while cloud, VPS and dedicated hosting come with higher costs due to scalability and performance. Reviewing market data can help you find the best value for your business or project. Which are the best website hosting providers for small businesses? According to 2025 market research, top providers include AWS, Google Cloud and Wix. These providers offer reliable uptime, performance and security features, making them strong options for small businesses seeking dependable web hosting. Cloud hosting vs shared hosting: which should I choose? Shared hosting is cost-effective for small websites or personal projects, while cloud hosting offers flexibility, scalability and better handling of traffic spikes. Emerging trends show a growing shift to cloud infrastructure for businesses that need consistent performance and security. What is an SSL certificate and why is it important? An SSL certificate encrypts data transmitted between a website and its visitors, ensuring secure connections. Most modern hosting providers, including Wix, include SSL by default, protecting sensitive data and boosting user trust. Is Wix hosting suitable for freelancers and small businesses? Yes. Wix provides fully managed hosting, a domain name search , built-in business email and security features, making it ideal for freelancers, small business owners and anyone looking to launch a professional website quickly.

Build your website in minutes, try Wix for free today → Looking for the best website builder for your coaching business? Whether you're a life coach, business consultant or wellness expert, the right platform can help you create a professional website quickly and affordably. In this article, we’ll step into the position of coach (just for a moment) to give you expert guidance on choosing the best coaching website builder. From drag-and-drop website builders to AI website builders , from simple website design  to sophisticated and business-savvy tools—our diverse roundup includes seven top-picks. We’ve reviewed each of these platforms, highlighting stand-out design features, user experien ce, pricing, business tools and more.  Learn more about how to build a website from scratch . When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: best website builders for coaches Whether you're exploring how to make a coaching website  for the first time or you're ready to upgrade your online presence, this guide breaks down seven of the best platforms for coaching websites. Each one supports your business differently—whether you’re just getting started, scaling a growing practice or looking to monetize your expertise through courses or communities. Use the table below to quickly compare features and find the coaching website builder that aligns with your style, budget and business goals. Website builder Best for Starting price (annual) Wix All-in-one branding and business growth Free plan available; Premium plans start at $17/month Kajabi Community-building and authority positioning Paid plans start at $71/month Teachable Monetizing knowledge via courses Paid plans start at $29/month Showit Visual branding and full design freedom Free 14-day trial; paid plans start at $19/month Strikingly New coaches on a budget Free and paid plans; paid plans start at $16/month Weblium Small business coaches ready to scale Free and paid plans; paid plans start at $5.78/month Thinkific Professional coaches offering courses Free trial available; paid plans start at $36/month Editor's note: Pricing information is updated as of November 25th, 2025. Expert tip from Esin D. Habif, product marketing lead at Wix: "As a business owner or entrepreneur, you’re wearing multiple hats. Building a brand, managing your website, handling domain, hosting, SEO, marketing and everything in between to keep the business running. When you're running the show solo, choosing a website builder that makes it all that easy and intuitive—while still delivering expert-level results—can be a total game changer. The 7 best website builders for coaches Now that you know what to look for in a platform, let’s explore the 7 best website builders for coaches. Each of these tools can help you build a site that not only looks great, but actively supports your business goals—whether that’s offering 1:1 sessions, expanding into online courses or learning how to start a coaching blog  to boost your visibility. From beginner-friendly options to scalable solutions, these platforms give you the tools you need to grow, connect and discover how to make money as a coach  online. Wix   Kajabi   Teachable   Showit   Strikingly Weblium Thinkific   01. Wix  TL;DR: Best for ambitious coaches ready to build, brand and scale professionally, who refuse to compromise on design or functionality.  When it comes to the best small business website builders , there’s a reason Wix stands out as a top choice across the board. Offering quality design, must-have features and excellent technical support, the platform is known for balancing trendy web design with enterprise-scale growth potential. Coaches with the goal of building their brand and business at any stage will appreciate making a website with Wix.  There’s no learning curve, but your visitors would never know it. The platform offers one of the most flexible experiences for building a website available, offering a drag-and-drop  interface, thousands of website templates and an AI-assisted editor. Whichever way you choose to start, you can customize your site almost endlessly with Wix—and manage it on your own as your business grows.   Why Wix works for coaches Wix combines tools for cost-effective website creation, business management, brand-building and scalability , all into one platform. If you’re just starting a coaching business, for example, you’ll appreciate its free blog maker  or color palette pairing tool. Wix’s business website suite also offers endless ways to find the perfect domain name —from a domain name generator to domain name search tools—while knowledge-driven resources from experts and visual inspiration from other Wix users are readily available to guide every step of your venture.  The platform is also designed for consistent (and quality) business management. Wix’s scheduling software, online payment processing and customer management system are built-in to give ample support to you and your customers. Client bookings and payments happen directly on your site, and you can automate communication using email or live chat—this way, you’ll focus less on administration, and more on providing your amazing coaching services.  When it comes to your business’s growth, you can definitely count on the platform’s emphasis on marketing. Wix always seem to have their finger on the pulse of the latest digital marketing necessities, making sure their users can grow while providing detailed web analytics  to measure success. Wix customers benefit from features like email marketing, business listings, social media integration, online advertising and more. Expect top-notch SEO support, too—Wix websites are built with SEO best practices in mind, and tools like its SEO Learning Hub help users customize their SEO settings.  Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings system and payment processing  Components for how to start a blog  and developing online courses   Detailed website analytics and small business insights  Marketing tools that are up-to-date with the latest business trends Custom landing page builders and sign-up forms  Multilingual website capabilities for businesses with an international presence Extensive resources and Wix customer support  Mobile website design and  mobile app creation  Custom domain names, including .coach domain names Built-in branding tools Wix pricing: Wix offers a free plan. Wix Premium Plans start at $17/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Light ($17/month): Ideal for basic website needs, including an SSL certificate , SEO tools, two GB storage, two collaborators, one-year free domain, Google Ads credits and up to four lead forms. Core ($14.5/month): Perfect for growing businesses, adding 50 GB storage, up to five collaborators, ten lead forms, basic analytics, payment processing, social sales, bookings and event management. Business ($19.5/month): Best for enhancing online presence, with 100 GB storage, ten collaborators, 75 lead forms, standard analytics, eCommerce tools, automated discounts and back-in-stock notifications. Business Elite ($79.5/month): For scaling, with unlimited storage, 15 collaborators, 100 lead forms, advanced analytics, priority support, enhanced eCommerce and a full-featured developer platform. Learn more: Coaching business name ideas Coaching slogans Coaching website examples Wix vs Wix Studio What is web design? 02. Kajabi  TL;DR: Best for established coaches ready to transform into thought leaders and build communities. Kajabi is especially popular among coaches in the health, wellness, lifestyle and business sectors. It’s successful in giving these business owners tools to strategize long-term growth, and particularly suits coaches ready to pursue course creation and community building. The platform emphasizes technical tools needed to branch out from one-on-one coaching, making it easy to create comprehensive course offerings, membership tiers and coaching packages.   Compared to Wix, this drag-and-drop tool doesn’t deliver the same level of design flexibility. Instead, Kajabi delivers polished, conversion-focused templates that prioritize function over endless customization. Their template collection may be more modest, but it boasts diverse aesthetic styles and delivers some gorgeous, modern website designs . Kajabi’s template packages cater to specific business goals, using detailed content blocks, layouts and features optimized for digital products, webinars or sales funnels, for example.  Why Kajabi works for coaches Kajabi stands out for professional coaches by focusing on how to grow and monetize the community that’s hooked on your personal brand. Transformative features encourage users to broaden their services, giving them the functionality to host virtual meetings, live workshops, group sessions, coaching cohorts or corporate teams who want to learn together.  Key features of this coaching website builder Ready-made website templates Landing page templates and built-in sign-up forms   Built-in bookings system and payment processing  Supports group meetings, online course and interactive workshops Website and behavioral analytics SEO support Marketing tools like email campaigns, blogging and social media app integrations User-friendly resources for how to use their product, such as free guides and webinars Multilingual capabilities for businesses with an international presence Customer support and help center Mobile website design and mobile app creation  Custom domain names  Kajabi pricing: Kajabi offers paid plans starting at $71/month (billed annually). 03. Teachable TL;DR: Best for knowledge-driven coaches ready to build recurring revenue through digital products.  Teachable is a website builder uniquely crafted to build scalable and recurring revenue streams from your coaching expertise. For coaches ready to diversify their audience and maximize income—beyond hourly coaching sessions—the platform’s products and marketing arsenal can empower you to package and monetize your knowledge.  The website editor itself prioritizes ease-of-use, providing users with a drag-and-drop interface. Using Teachable’s education-centric layouts, you’ll have less template options and control over customization compared to a platform like Wix. However, this simplicity comes with a purpose: the platform aims for consistent design to give you a quick, streamlined set-up for usability, making it possible to personalize your content with logos, custom headers, color schemes, fonts and media.  Why Teachable works for coaches Teachable has all the functionality you need to host private or small-group coaching sessions online—including integrated bookings, payment systems and customer management. Its customer management system ( CMS ) provides extra support and personal touches to build a deeper connection with clients between sessions. From one dashboard, you can help them stay on track with their goals by sending materials, setting up automated reminders and providing online intake forms for quick onboarding.   Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings and payments system with membership capabilities Online course website templates  AI tools for content creation Marketing tools like email campaigns, custom landing pages and lead capture forms Analytics and reporting  Extensive resources for coaches, including business guides and an accelerator program for selling online courses Mobile website design and mobile app creation  SEO friendly  Custom domain names  Teachable pricing: Paid plans start at $29/month (billed annually). Learn more: Best website builders for teachers How to start a teaching blog How to make a teaching portfolio AI portfolio examples Membership website builders 04. Showit TL;DR: Best for brand-conscious coaches who want more design control to create an authentic and memorable online presence.  Showit stands out for its user-friendly interface, eye-catching design features and supportive resources—helping coaches at any stage leverage their personality into the biggest marketing asset. While other coaching website builders invest more in simple website creation, Showit focuses on giving coaches professional-grade design freedom to make an unforgettable brand and online presence. Their philosophy is simple: you should love your website, and it should be as unique and authentic as your coaching approach.  Whether you’re a wellness coach who needs a serene, organic web design or a business coach who wants bold, authoritative aesthetics—Showit provides a complete visual toolkit to design according to your coaching personality. The platform’s drag-and-drop editor is described as “anything but cookie-cutter,” breaking free from rigid content blocks to provide pixel-perfect control. Bridging the gap between design and marketing psychology, the platform’s emphasis on design freedom is part of a bigger goal: how authentically your coaching website represents your personal brand. Why Showit works for coaching websites Showit gives you tools to build trust with visitors, and a growing revenue, too. Custom fonts and web animations create an unforgettable first impression, while strategically placed pop-up forms can be used to capture leaves. Not all of Showit’s business tools are featured within the platform itself, but the tool integrates seamlessly with third-party software for booking, payments, email marketing and client management.  Key features of this coaching website builder Marketing integrations with social media apps, email marketing apps and more SEO friendly  Highly customized mobile website design  Integration with Google Analytics  Booking system and payment app integrations  Connect custom domain name  Notable customer service Integrates with marketing tools  Mobile website optimization  Showit pricing: Showit offers a free 14-day trial, with paid pricing plans after that. Paid plans start at $19/month (billed annually). 05. Strikingly TL;DR: Best for new coaches who need a simple, budget-friendly website up and running fast.  If you’re just starting your coaching business and want to quickly establish your online presence, Strikingly offers a fast, beginner-friendly way to get a professional site online. With straightforward visual features and simple customization options, it’s a great choice for launching quickly and affordably—without a steep learning curve. That said, Strikingly is best suited for early-stage websites or more streamlined needs. While it may not offer the advanced design flexibility or business tools found on some other platforms, it delivers exactly what many new coaches need: a clean, functional site that’s easy to set up and manage. As your coaching practice grows, you may eventually look for additional features like course creation, deeper customization or expanded content options—but Strikingly remains a solid starting point for getting your brand online with confidence. Why Strikingly works for coaches While Strikingly’s design flexibility is limited, you’ll have enough customization options to reflect the essence of your personal brand. For example, you can upload photos, add your own content, include a logo or add a testimonials section to your site. Contact forms and basic audience management tools make it possible to streamline sign-ups, provide in-take forms or capture leads for communication—however, the platform is not equipped with technology for online calls, scheduling or payments without upgrades and third-party tools.  Key features of this coaching website builder Website templates with an emphasis on one-page sites and landing pages Integrates with third-party booking tools  Quick set up for landing pages highlighting a specific service  You can create a simple blog  Built-in SEO foundations Custom domain connection  Support online payment software integration Marketing integrations available  Website analytics  Strikingly pricing: Strikingly offers both free and paid plans, with paid plans starting at $16/month (billed annually). Learn more: Best one-page website builders Best landing page builders Best AI landing page builders Multi page website vs one-page website Best one-page websites Landing page vs website 06. Weblium TL;DR: Best for growing small-business coaches who want professional sophistication without overwhelming complexity.  Weblium is a website builder that’s perfect for coaches who have outgrown basic builders, but aren’t quite ready for endless customization or scaling their business offering.   The platform has gained popularity thanks to its appeal for small business owners, delivering professional website designs that don’t overwhelm you in the process.  Its template collection is full of business-oriented layouts, with straightforward designs catered to life coaches, relationship coaches and business coaches. Their editor includes all the essential elements for a coaching website: compelling hero sections, services showcases, testimonial displays and contact forms. They may be simple, but not generic—designed to let you input your own elements to help you establish your personal brand, while providing essential functionality for converting visitors into clients.   Why Weblium works for coaching websites  For small business owners, Weblium is a great option because it bridges the gap between affordable and advanced web design . Although it lacks native booking software, it integrates seamlessly with apps like Calendly and popular payment processors to make scheduling easier for your clients. Its built-in CRM can manage client inquiries, while providing an ongoing list of contacts in one dashboard.  Key features of this coaching website builder A collection of 300+ professionally designed templates AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Foundational SEO setup Automatic mobile website design Customer support Connect custom domain names  Weblium pricing: Weblium offers both free and paid plans, with paid plans starting at $5.78/month (billed annually). 07. Thinkific TL;DR: Best for established coaching professionals ready to transform their expertise into structured online courses with engaged student communities. When you’re ready to branch out beyond individual coaching sessions, Thinkific has everything you need to turn into a course creator. Whether you want to train new coaches or educate your clients through structured programs, Thinkific provides the complete infrastructure for an outstanding learning environment. From one-off courses to monthly or yearly memberships, Thinkific lets you manage courses, students, material and communities from one dashboard. Whether you need a simple landing page for course sign-ups, or a comprehensive educational hub, Thinkific’s professional templates and AI editor make setup effortless. The platform’s real power emerges in its course delivery options—a suite of tools that includes interactive quizzes, automated learning notifications, achievement rewards, live-streamed sessions and mobile app access—everything you need to create a learning experience that keeps students engaged and on-track.  Why Thinkific works for coaches If course creation sounds like an interesting path for your coaching business, Thinkific is a tool that can scale your website seamlessly as you grow with this endeavor. Its well-equipped CRM keeps you organized and maintains consistent communication with students, while marketing features like coupons, upsells and email integrations maximize your revenue potential with course launch. Key features of this coaching website builder  Built-in payment processing Live streaming capabilities  AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Mobile website and mobile app  Foundational SEO setup Customer support Connect custom domain names  Thinkific pricing: Thinkific offers a free trial, paid plans start at $36/month (billed annually). Editor's note: Pricing information is updated as of November 25th, 2025. What are key features to look for in a website builder for coaches?  Our goal is to help you find the best coaching website builder to match your personality, style, budget and business goals. First and foremost, we’ve highlighted beginner-friendly tools that deliver quality visual results. But a website for coaches is the one of the  types of website  that needs more than just a platform with aesthetic and user-friendly features. The ideal coaching website builder merges these foundations with effective tools and functionality to help you accomplish three important goals: Establish authority : Your website should position your coaching business as a trusted service and present your personal brand effectively to make it clear that you’re an expert in your field. Bring more traffic : The right platform will include built-in SEO features  and other promotional tools to get more visitors and improve your chances of attracting clients. Convert visitors into clients : Lead capture forms, booking software and an appointment scheduler  are essential for turning new visitors into actual clients. With the above criteria in mind, there are specific features we looked out for when rounding up our review of the best coaching website builders. Coaching website templates Quality website templates  are the perfect starting point for a coaching website, with ready-made layouts and built-in sections tailored to a coaching business—for example, services testimonials , photo galleries and scheduling. We prioritized platforms that offer both coaching website templates  and wellness website templates , so you can streamline the design process while aligning with your niche. SEO-friendly support If your website ranks well for queries like “life coaches near me,” you can capture people at the exact moment they’re ready to invest in your services. We focused on platforms that offer robust SEO features , giving you the technical groundwork to compete for high-intent searches—these are the ones most likely to convert into bookings. Customization to reflect your brand Success when learning how to start a coaching business  depends on the strength of your personal brand. From custom color schemes  to typography  and logo design , these elements create a distinct presence that sets you apart from other coaches. We highlighted platforms that allow deeper customization than the average drag-and-drop website builder , giving you the freedom to express your unique coaching personality online. Booking and payment software An integrated appointment scheduler and payment solution can transform your website into a self-sufficient business hub. Whether built-in or via third-party integrations, this feature is crucial for handling client bookings and collecting payments efficiently. Marketing features Combined with strategic  marketing strategies , your website can become a powerful revenue driver. We prioritized builders that offer email marketing , lead capture forms, advertising integrations and social media tools—all of which help attract and retain clients. Built-in website analytics  allow you to track performance and refine your coaching marketing  over time. How we reviewed the platforms on this list  Real user insights: We dove deep into authentic reviews from actual coaches and web design professionals, analyzing various testimonials to understand what works (and what doesn’t) for real-world coaching businesses. Expert ratings gave us the technical perspective, while user experiences revealed more about the day-to-day reality of these tools.   Hands-on testing : When possible, I rolled up my sleeves and tested these platforms firsthand through trials and premium subscriptions. There’s no substitute for actually building websites, testing booking flows and experiencing the user journey your potential clients will navigate.  Coaching-specific focus: Generic website builders may not cut it for your coaching business. We evaluated how each platform handles the unique needs of coaches—from booking tools and client management to online streaming features and more. Our goal was to prioritize platforms that grow with your business, so you won’t outgrow your website builders as your coaching practice expands.   “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Check out more reviews of website builders that can support your business online:  Best AI website builders  Free website builders  Cheap website builders Best website builders for freelancers Best website builders for consulting businesses Best website builders Best mobile website builders Best responsive website builders Best low-code no-code website builders Understanding the costs of the best website builders for coaches Beyond giving you design, business and marketing tools, the best coaching website builders factor in the costs of many back-end processes. To give you a better understanding of what’s included, here’s a look at some of the technical processes we often take for granted when choosing an all-in-one website creation solution.  Domain name connection   A domain name  is your site’s web address, and every website that’s published live on the internet has one. Acting as an important element for both your site’s branding and technical setup, a domain includes both its name and top-level domain (also known as TLD—that’s the .com  in Wix.com , for example). All of the coaching website builders in our list give you the option of connecting a domain (whether included in a paid plan or as an upgrade), handling the technical setup of linking your site to your web address for you.  With a free plan, website builders will provide you with a branded subdomain (for example, free users on Wix will get: yoursite.wixsite.com .). But the best option is using a custom domain. This should include your business’s name and a relevant or niche-specific TLD, such as .com , .net , or .coach . “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design Web hosting  For your website to function completely, it requires web hosting . Website hosting is what provides your site with the necessary infrastructure to store your site’s files and content, make them available on the internet and deliver to your website visitors. While the capacity, speed and quality varies according to your platform, each of the coaching website builders we’ve included above provide free web hosting . This way, it makes the process of how to host a website  properly so easy, you don’t have to worry about the fees or communications with a third-party hosting provider—in fact, you really don’t have to think twice about it.  Website security  Website security  is incorporated into the platforms listed above, providing your website’s data, content and infrastructure with the protection needed to prevent threats. You can’t put a price on the peace of mind you get from knowing your site’s security is managed with real-time detection and quick responses.   “The topics of data protection and security are close to Wix’s heart. Therefore, all websites and online shops you create with Wix are automatically encrypted with an SSL certificate so you can be sure that all your users' data is secure and protected at all times.” - Elisa Drescher, external data protection officer for SaaS, start-ups, SMEs Website performance  A successful website goes hand-in-hand with quality performance, which is one the biggest factors when it comes to user experience. Website performance  ultimately refers to how consistent and fast your site delivers content to visitors. The best website builders support speedy loading times, so your customers don’t have to wait for content to display, along with solid site reliability  that provides as close to a 100% uptime  as possible.   Quick tips for using a coaching website builder  We wanted to wrap up by giving you some simple pointers for designing your site with a coaching website builder. For a deeper overview and step-by-step process, check out our guide on how to make your coaching website.   Tip What to do Purpose Clarify your focus Define your services, target audience and coaching goals Help share your content and design around what your clients actually need Build engaging pages Create purposeful pages with strong CTAs and relevant content Keeps visitors interested and encourages them to take action What a compelling slogan Add a memorable phrase near your site's header Reinforces your mission and instantly communicates your value Optimize for mobile Use responsive design and test your site on different devices Ensures a seamless experience for the majority of users browsing on mobile Make it accessible Follow accessibility best practices like alt text and color contrast Expands your audience and supports legal compliance Start a blog Share tips, insights and updates via a blog Builds trust, boosts SEO and helps clients get to know you better Launch with confidence Use a launch checklist to review every element of your coaching website Prevents technical or UX issues from getting in the way of a strong first impression   Best website builders for coaches FAQ What is the best website builder for coaches? The best website builder for coaches depends on your goals, budget and technical comfort. Wix is a top all-in-one choice, offering design flexibility, built-in tools like an appointment scheduler, SEO features and coaching website templates. How do I build a website for coaching? Start by choosing a coaching website builder that suits your needs. Select a template, add your logo and content, highlight your services and integrate tools like booking forms or email marketing. Platforms like Wix include everything from SEO tools to website analytics, making it easy to manage your site even as you scale. Can I make money from a coaching website? Absolutely. Your coaching website can serve as your primary sales tool. Use it to book sessions, sell digital products or courses, build your email list or start a coaching blog that brings in traffic. Combine marketing strategies with strong CTAs to convert visitors into clients and revenue. Do I need technical skills to build a coaching website? No. Modern coaching website builders are designed for non-technical users. Drag-and-drop editors, AI-powered website tools and pre-designed templates make it simple to create a professional site without any coding experience. What pages should a coaching website include? At a minimum, include a homepage, About page, Services page, Contact page and a Booking or Schedule page. Adding testimonials, FAQs or a blog can increase trust and visibility, helping potential clients learn more about your expertise and book your services.

Build your website in minutes, try Wix for free today → Building a website for your service business doesn’t have to be complicated or cost you a fortune. With design tools like Wix's website builder  and AI website builder , you can create a professional site without breaking a sweat. But with so many website creators available, how do you know which one is the right fit for your business? In this guide, we’ll cover some of the best website builders for service businesses and also show you how to build a website from scratch . Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is the best website builder for a service business? The best website builder for your service business ultimately depends on your specific needs.  However, Wix consistently stands out with a robust editor, industry-specific templates and tools like scheduling software and SEO features to help you manage your bookings and boost visibility. The best website builders for service businesses at a glance  Finding the right website builder for your service business can make all the difference in attracting customers and growing your brand. Regardless of what your service business is, you need a builder that’s easy to use, supports your day-to-day operations and offers professional designs and tools to help you manage your business online.  Website builder Best feature Pricing Wix Endless customization options and business tools Free plan available; paid plans start at $17/month Squarespace Modern templates for branding 14-day free trial; paid plans start at $16/month Jimdo Easy-to-follow setup Free plan available; paid plans start at $11/month Weebly Practical tools for selling  Free plan available; paid plans start at $10/month Yola Clean and easy editor Free plan available; paid plans start at $9.95/month Webnode Easy multilingual support Free plan available; paid plans start at $4.50/month Editor's note: The information presented in this article is true as of November 25th, 2025, unless mentioned otherwise. Best website builders for service businesses Wix Squarespace Jimdo Weebly Yola Webnode 01. Wix Wix is hands-down one of the best drag-and-drop website builders for service businesses. With 800+ customizable website templates  designed for different industries, you can easily build a site that reflects your brand and the services you provide. The website builder also comes with built-in SEO tools  to improve your site’s visibility on search engines. That way, potential customers can easily find your business. Plus, security features like automatic SSL, HTTPS and anti-DDoS measures help protect your website from cyberattacks. While the free plan has all the tools you need to create and maintain your website, Wix premium plans  offer industry-specific business solutions, like scheduling software  to manage your bookings, payments and more from one place. Additional features Wix provides to service businesses include: Business phone  for US and Canada users Business card maker Business email Invoice generator Logo maker Pricing:  Free plan available. Paid plans start at $17 per month. 02. Squarespace Squarespace is a great business website builder for service providers like photographers, consultants and fitness trainers. Its mobile-optimized templa tes give you a great starting point, and the drag-and-drop builder makes it easy to customize elements to fit your brand.  The platform also offers advanced SEO features and marketing tools, so you can get your business in front of the right people and grow your audience. In addition, Squarespace integrates with Acuity Scheduling to simplify appointment booking. As a result, you can: Send automated appointment follow-ups with emails and text messages Show when you're available with online appointments Offer secure payment options Create receipts and invoices Pricing:  14-day free trial. Paid plans start at $16 per month. 03. Jimdo Jimdo is a premium website builder that professionals like doctors, real estate agents, coaches and musicians ca n use to create a business website . With a wide range of templates and design tools, the builder simplifies the website creation process for those who don't have any coding experience.  Jimdo also provides an online booking tool on its higher-tier plans that makes it easy for customers to schedule appointments directly on your website. To help your business get discovered, Jimdo has built-in SEO tools to optimize your site for search engines. Its Business Listing feature automatically syncs your business information across online listing platforms so your business always has accurate and up-to-date info across the web. Pricing:  Free plan available. Paid plans start at $11 per month. 04. Weebly Weebly is a website builder with a clean interface that lets you create a responsive website to showcase your services. The platform has different website themes and a beginner-friendly editor you can use to cr eate web pages  for d ifferent purposes, like highlighting your services or sharing testimonials.  You also get free web hosting and security features like one-click SSL certificates and DDoS mitigation to protect your site from hackers. The free plan provides SEO and lead capture tools to grow your online presence and attract more customers. However, you need to upgrade to premium pricing plans to get more marketing features like pop-up notifications and advanced eCommerce insights. Pricing:  Free plan available. Paid plans start at $10 per month. 05. Yola Yola is a straightforward website builder that’s good for service businesses that want a no-fuss approach to getting online. Its platform offers professionally designed templates that you can customize to fit your business needs. Yola’s editor is beginner-friendly, allowing you to create a polished website without any technical skills. Yola’s paid plans also give you the tools to grow your business, like SEO features to help people find you on Google and social media integration to stay connected with your customers.  Pricing: Free plans available. Paid plans start at $9.95 per month.  06. Webnode Webnode is a versatile website builder for service-based businesses, with multilingual website support to help you reach customers in multiple regions. The website builder offers an AI builder or you can choose from sleek templates tailored to various industries and an easy-to-use editor for personalizing your site. Webnode’s plans include features like SEO tools and custom domains, making it an excellent choice for businesses that want to put professionalism front and center. Also, its designs make sure your site looks great on any device. Pricing:  Free plan available. Paid plans start at $4.50 per month. Editor's note: The information presented in this article is true as of November 25th, 2025, unless mentioned otherwise. What features should a website builder for service businesses have? Be fore picking a website builder to create your business website, check if it has the following website features : Easy-to-use design tools An easy-to-use builder allows you to create, edit and manage your website quickly, even if you’re not a tech expert.  Look for features like a drag-and-drop builder , simple website templates  and clear navigation to make the website design  process stress-free. That way, you can spend more time growing your business and less time worrying about designing your website. Booking and scheduling tools Scheduling tools are a must-have for any service business, as they let customers book appointments or services straight from your website.  A good website builder should offer an integrated booking system that syncs with your calendar to streamline your schedule and also avoid double bookings. Scalability and reliability Scalability  is important as your business needs a platform that can handle increased traffic and expanded services as it grows. Site reliability  is crucial too. Your website should be up and running whenever customers visit to increase the user experience.  A website builder like Wix offers free website hosting  with an uptime  of 99.99%, so you can be sure your site stays live even during traffic spikes. SEO and marketing tools SEO tools help you optimize your website so it ranks higher in search engine results. Pair that with marketing tools like email campaigns, social media integrations and analytics, and you will have everything you need to connect with your audience and grow your business. Mobile responsiveness Mobile responsiveness is non-negotiable when it comes to building a website for your service business. With 93.7% of people  aged 16 and older using smartphones to browse the internet, your website needs to look and work perfectly on smaller screens.  Although most website builders offer mobile-responsive designs, it’s always worth double-checking to make sure your site delivers a seamless experience for mobile users. Learn more: How to make a website mobile friendly How to make a website accessible Website security Website security  is a big deal when running a professional service business. It shows your customers that their personal information, like payment details or contact info, is in safe hands, which builds trust and credibility.  Look for website builders that offer fe atures like SSL certificates, anti-DDoS measures and malware scanning to protect your site from online threats. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix:  "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Factors to choose your service website builder When it comes to building a website for your service business, not every platform will check the right boxes. You’ll want a builder that’s easy to use, packed with the features your business needs and flexible enough to grow with you. Here are the key factors to look for: Ease of use:  Choose a builder with a simple, intuitive editor and ready-made templates so you can get your site up and running without any technical headaches. Service-specific features:  Your website should work for your business, not the other way around. Look for must-haves like online booking and scheduling, secure payment options, contact forms and tools to manage client information. Marketing and SEO tools:  A great website isn’t just about how it looks — it should help you get found too. Prioritize builders with built-in SEO tools, email marketing and social media integrations so you can easily promote your services and connect with new clients. Scalability: Think long-term. Your site should grow as your business grows, handling increased traffic, expanded services or additional features without needing a complete rebuild. Flexible pricing:  Whether you’re just getting started or scaling fast, your website builder should offer plans that match your budget and business goals. Bonus points for free trials and affordable upgrade options when you’re ready for more features. Design flexibility:  Your site should reflect your brand’s personality. Choose a builder that lets you customize fonts, colors, layouts and images so your website feels like you, not just another template. How to launch and optimize your website Let’s now look at how to create a professional website  for your service business:  Learn more: Types of websites How to make a business website  How long does it take to build a website ? Website launch checklist   01. Register a domain name Your domain name  is your online address, so it’s important to pick something simple, memorable and aligned with your brand. If you’re stuck, a domain name generator  can help spark ideas by suggesting creative options based on your business type.  Once you have a few ideas in mind, run a quick domain name search  to check if your preferred name is available. Learn more:  What is a domain name ? 02. Choose a website builder Once you’ve secured your custom domain name, the next step is to choose a website builder that fits your needs. As mentioned, a good website builder should have customization options and make it easy to design your site, even if you don’t have technical expertise. Take some time to explore your options, compare features and pick a platform that supports your business goals. Learn more: Best AI website builder  Best one-page website builders Free website builders  Cheap website builder  Personal website builders  Best website builder for small business 03. Pick a template and customize it Templates give you a head start by providing a professional layout you can build on. So, choose one that matches your brand and can be easily tweaked to showcase your services.  Next, add your business logo, update color schemes and change fonts to align with your brand identity. Also, customize key sections like your homepage, service page and contact info to make sure everything reflects your business. Learn more: Best website designs How to design a logo 04. Track performance After your website goes live, it’s important to keep an eye on how it performs.  Tools like Wix Analytics  give you actionable insights into your website performance . This helps you know how visitors interact with your site, which pages they spend time on and where they might be dropping off. As a result, you can make smarter decision s when tweaking your website to get better results. Website builders for service businesses FAQ What is the best website builder for service businesses? The best website builder for service businesses is Wix. It offers unmatched customization, a wide range of templates and powerful business tools like booking systems. Whether you’re creating a salon, consulting or repair service website, Wix makes it easy to integrate scheduling and other essential features. Its flexibility ensures your site can grow with your business. How much does it cost to hire someone to build me a website? Hiring a professional to build a website can cost anywhere from $1,000 to $10,000 or more depending on design and functionality. Building it yourself with Wix is often a more cost-effective solution. You get full control over your site’s design and functionality plus the satisfaction of creating a website that matches your vision. How much does a service website cost? A basic service website typically costs between $500 and $5,000 with more advanced features or custom designs increasing the price. Building your own website with Wix can save you money while giving you all the tools needed for a professional functional site. Wix offers templates, booking systems and business features that make it easy to create a polished website without overspending. What is the best website builder for a small business? Wix is often considered the best website builder for small businesses due to its ease of use, customizable features and business-friendly tools like eCommerce and booking systems. Which website builder should I use to build a website for local businesses? Wix is an excellent choice for local businesses. It includes tools to optimize your site for local SEO, integrate Google Maps and add location-based features. With a drag-and-drop editor and customizable templates, you can create a website that reflects your brand and effectively reaches your local audience.

Get started by: Creating a website →  | Getting a domain → How much does a website cost to build? If your needs are relatively simple, you may find that using a website creator costs less than you'd expect. However, no matter how complex your site may be, you'll always want to be aware of your costs. While some expenses may be expected, others may be less obvious. To avoid surprises, you'll want to study all the aspects of creating a site and their associated price tags. This is an essential part of figuring out how to plan a website . While website costs vary greatly, this article will help you better gauge what your project might cost before you invest in a website builder or hire a developer. Specifically, we’re answering questions like: How much does it cost to make a website? What factors influence the cost to build a website? How much does a website cost with a website builder? How much does a website cost to build with a professional? How much does a website cost per website type? How much does it cost to maintain a website? Want to get started for free? Wix’s website builder features a free plan so you can get your site up and running without fussing over costs. TL;DR: How much does a website cost? A simple website can cost as little as $17 per month if you’re creating it yourself, but more complex sites or sites involving the help of an expert (designers, copywriters, photographers, etc.) can cost more than $10,000 in total. That's a big range, so let's break down the factors that influence the cost of making a website. What goes into website costs (and how much you can expect to spend) Cost factor Average cost range What’s included Website builder $0–$200/month Drag-and-drop builders (like Wix) with hosting, domains, templates, CMS and more Website design & interface $0–$10,000+ (one-time fee) Templates, custom design work, branding, imagery, typography and copywriting Web hosting $3–$250/month Server space and bandwidth (built-in with Wix or separate when self-hosting) Domains $1–$1,000s/year Custom web addresses (e.g., yourbusiness.com), with premium domains costing significantly more Templates $0–$70+ Professionally designed layouts for faster setup (free with Wix, premium templates available) CMS (content management system) $0–$160+/month Platforms that let you manage content without coding (Wix CMS is built-in at no extra cost) SSL (site security) $0–$100/year Encryption certificates to secure data and build visitor trust Ecommerce functionality $20+/month + payment processing fees Tools to sell online: product pages, checkout, payment processing and order management Apps and integrations $0–$100+/month Third-party tools to extend your site’s features (e.g., loyalty programs, analytics, bookings) Marketing $0–$1,000+/month SEO tools, ads, email campaigns and social media tools or consultants to grow your audience Professional services $500–$10,000+ (project-based) Designers, developers and other experts for complex custom builds or ongoing support Key website cost factors Here’s a detailed look at the factors that influence website costs and what determines them. We’ve provided average cost ranges based on both do-it-yourself solutions and higher-end approaches to help you estimate expenses. Website builder Website design & interface Web hosting Domains Templates CMS SSL Ecommerce functionality Apps and integrations Marketing Professional services 01. Website builder Average cost range: $0-$200 per month Website builders help you design your website with little to no coding. Website builders like Wix offer free plans with limited features, ads and branded subdomains. Others charge as little as $16 per month and as much as $150-$200 for plans that include access to a wider range of features. For example, with a Wix Premium Plan , you get a drag-and-drop builder, hosting, custom domain names, simple website templates , a CMS and more. Sign up for Wix today. Not sure what to prioritize when choosing a website builder? Expert tip from Esin D. Habif, product marketing lead outbound at Wix: "Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." Read also: Wix vs. GoDaddy 02. Website design and interface Average cost range: $0-$10,000+ one time fee Arguably the most essential part of any website is its design. A site’s visual content, including text, branding elements, imagery and layout, is what visitors see and interact with when they first arrive on your homepage. A successful interface lets visitors fluidly navigate your site and take action, like making a purchase or signing up for your newsletter. Generally before designing a site, you'll need to put together a website wireframe in order to plan its pages and site hierarchy out. Expert tip from Anna Suntsov, blog and social design team lead at Wix: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." These days, launching a new website is relatively affordable, with website builders only costing a dozen or so bucks a month. Some like Wix even offer an AI website builder to make AI web design accessible to people who can’t afford to hire a designer. Those who need a bespoke website with high levels of functionality may still want to shell out for a professional web designer, which tends to cost around $500 to $10,000 . The lower end of that range will often afford you a simple, multi-page website, while the upper end will often get you an enterprise-level site designed to support needs like sophisticated analytics, complex database integration and custom software development. Then, there’s branding, imagery, typography and copywriting. Wix makes this easy with a logo maker , an image generator, a full image library and a text generator. For a premium experience, you can hire branding experts, photographers, copywriters or graphic designers for anywhere from a few dollars per hour to tens of thousands for a website full of content. 03. Web hosting Average cost range: $3-$250/month Websites need to be hosted on a server to show up on the internet. Servers store the information on your site so that it appears on visitors’ screens. You can either choose a website provider with built-in hosting or acquire the two services separately. Web hosting can vary in cost. With website builders like Wix hosting is included in the cost of the platform. If you decide to build a site from scratch, you'll need to pay for hosting separately, the costs of which can range from $2.95 to $250 per month, depending on whether you need your own server. Shared hosting typically costs between $3 and $10 per month, making it a budget-friendly option for small businesses or websites with moderate traffic, while dedicated hosting starts at around $80 and can go up to $300 per month or more. Small businesses with limited budgets often choose shared hosting, while larger or rapidly growing websites requiring consistent speed and customization tend to opt for dedicated hosting. Get free website hosting when you sign up with Wix. 04. Domains Average cost range: $1-$1,000s per year Think of a domain as your website's home address on the internet. It's what makes your online space official and gives visitors a feeling of trust and credibility. Therefore, it's worth understanding domain pricing , the annual rate your domain registrar of choice charges for a custom domain. You can snag a domain like myfavoritedayistuesday.site for as little as 98 cents a year. But at the other end of the spectrum, there's a domain like carinsurance.com, which sold for a jaw-dropping $50 million back in 2019. Here's the scoop: Simple and super-popular domains often come with a hefty price tag. On the flip side, longer and unique domain names tend to be more budget-friendly. And as for those endings after the dot, like .com, .org or .net , they're usually pricier compared to newer ones like .land or . world . Get a free domain name when you sign up for a Wix premium plan. 05. Templates Average cost range: $0-70+ You don't have to use templates, but they can be a big help when building a website, especially if you're new to it. Templates make it easier to create an impressive personal or professional website without actually hiring anyone. Learn more: Should I use a template to make a website? a nd how to make a professional website Template costs vary based on the website builder or content management system that they are designed for and the complexity of the template's features. For example, when using Wix to build your website, you have access to hundreds of professionally designed website templates at no extra cost. Alternatively, premium templates are available for purchase for $70 or more. If you want a fully custom design or bespoke functionality beyond what templates provide, hiring a professional designer or developer can range from $50–$500 per hour or cost thousands for a full project. Get a website template for free from Wix today. 06. CMS Average cost range: $0-$160+ per month A content management system, or CMS, is a software application or platform that allows you as a website owner or administrator to create, manage, and modify content on your site without extensive technical knowledge or coding skills. In other words, a CMS makes managing your website and publishing content easier. Certain CMS options like Drupal are open-source and therefore free to use. However, it's worth noting that some CMS solutions may not be free, and they typically require payment for licensing or subscription fees. These costs often cover advanced features, technical support, and regular updates to keep your website running smoothly. If you use a website builder like Wix, on the other hand, the CMS is built into the platform at no extra cost to you. 07. SSL Average cost range: $0-$100 per year SSL/TLS certificates (public key certification) provide essential online encryption and authentication, ensuring that the data transmitted between your website and its visitors remains private and can’t be intercepted or tampered with. These are your options for public key certifications and their costs: Paid certificates: There are various types of SSL/TLS certificates available, ranging from basic domain validation (DV) certificates to more advanced organization validation (OV) and extended validation (EV) certificates. DV certificates are the most affordable option and are suitable for most small websites. They can cost between $10 and $100 per year, depending on the certificate provider and features included. Free certificates: Some certificate authorities, such as Let's Encrypt, offer free SSL/TLS certificates. These certificates are suitable for most websites and provide the necessary encryption and authentication. However, they may have limitations, such as shorter validity periods (typically 90 days) and a more manual renewal process. Hosting provider and website builder options: Some web hosting providers offer SSL/TLS certificates as part of their hosting packages. It's worth checking if your hosting provider includes a free SSL/TLS certificate or offers affordable options for obtaining one. Learn about how Wix protects your website security today. 08. Ecommerce functionality Average cost range: $20+ per month plus payment processing fees Want to sell products and services through your website? You’ll need to add eCommerce functionality that lets you upload inventory, manage SKUs and pricing, process sales, collect payments , save customer information and more. Some website builders like Wix’s offer an eCommerce plan that costs just a few dollars more each month than its basic plan. These plans tend to come with payment processing , which usually costs a percentage of each transaction plus a flat fee. Keep in mind that not all eCommerce providers are high-quality. You'll want to be mindful of the scalability and flexibility of your eCommerce tools. For example, some will enable you to sell internationally or on third-party marketplaces while others won't. Use Wix to open a free eCommerce website today. 09. Apps and integrations Average cost range: $0-$100+ per month Most CMS software and website builders let you integrate third-party features and tools that enhance the design and functionality of your website. For example, if you manage an eCommerce site, you might want to integrate a loyalty app to incentivize and reward customers for shopping with you. Or, if you manage a blog, you may want to add a paywall to your website to monetize your content. The cost to build a website with apps and integrations varies widely and depends on the vendor. Some apps offer free versions of their products with limited features and charge you to access more advanced features. Others offer a free trial and then make you pay a subscription to use them. For example, Virtual Tours (which lets you add 360 VR experiences to your site) from the Wix app market , offers a seven-day free trial, then charges between $11.99 and $99.99 per month. 10. Marketing features Average cost range: $0-$1,000+ per month Unlocking the full potential of your website involves a strategic approach to marketing. By harnessing a range of techniques such as search engine optimization (SEO), advertising, email campaigns, and social media, you can attract visitors and convert them into loyal customers. You can opt for tools that address one facet of marketing or potentially save money by using tools that offer a bundle of marketing solutions. Alternatively, you can hire experts in various fields of marketing to help you grow. Hiring people tends to cost more than licensing online marketing tools. For example, Upwork says the average freelance social media marketer charges between $14 and $35 per hour. Comparatively, Hubspot’s Marketing Hub , a popular marketing tool, starts at $20 per month. 11. Professional services Average cost range:  $500-$10,000+ Hiring a web designer or developer  can be a great option if you don't have the time to create your own site or if you need advanced functionality. A professional brings expertise, creativity and technical skill to ensure your site meets your needs and provides a seamless user experience. The cost of hiring a professional depends on several factors, such as Website complexity:  Simple websites with a few web pages  cost less than complex ones with advanced features, custom designs or third-party integrations. Customization needs:  Unique or highly tailored designs require more time and effort, which increases costs. Developer’s experience & location:  Developers with more experience or living in higher-cost areas typically charge more. Additional services:  If you need content creation, SEO, marketing or copywriting, you'll likely need to budget for these extra services. Discuss these requirements with the developer before they start creating your site to find out if these services are included in the initial cost or require separate arrangements. Working with a web design agency can cost anywhere from $3,000 to $10,000 or more for a fully customized site. Alternatively, Wix Studio  offers a flexible option for businesses and teams that want a professional-grade website without fully outsourcing the process. Want to find out how much it costs to build your website with a professional? Check out Wix’s marketplace of website designers  to get a free quote today. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. How much does it cost to make a website with a website builder? Website builders like Wix make creating a website affordable and easy. These website builders cost anywhere from $0 for the most basic offerings to $159 per month for plans with multiple logins, unlimited storage and advanced website features . They offer designer-made website templates that can help you create a professional site, with little effort and no coding. You should not only consider the obvious costs but also all the additional functionality you may need. Learn more: Wix vs Squarespace Check out Wix’s pricing page to get a full breakdown of its free and premium plan options. Costs to build a website Website features Approximate cost Cost with Wix Website builder $0-$200 per month From $16 Website design $0-10,000+ 800+ free web templates Web hosting $0-250 per month Free hosting with a paid plan Domain $0-unlimited Free domain with a paid plan Templates $0-70+ 800+ free web templates CMS $0-160+ per month Included SSL $0-100+ per month Free eCommerce capabilities $20+ per month $27-$159 Apps and integrations $0-$100+per month Prices vary Marketing features $0-1,000 per month Free SEO assistant, Email marketing, Bookings Learn more: How much does a business email cost Website cost breakdown by approach Approach Description Cost on Wix / Wix Studio DIY website builder This is the most budget-friendly way to create a professional site. Wix gives you everything you need, including hosting, templates, built-in SEO tools and AI features, so you don’t have to worry about extra development costs. Free plan available; paid plans start at $17/month Freelancer A designer or developer can build the site for you. You’ll still pay for a platform subscription (like Wix), but the freelancer takes care of the design, setup and any custom touches you want. Paid plans generally start at $19/month (Wix Studio) or $17/month (Wix) Small agency A team manages the design, development and strategy for you. Agencies often use platforms like Wix Studio to create fully customized, responsive sites and streamline the whole process. Same as Wix Studio plans above Large-scale / enterprise This option is best for businesses with advanced needs, like custom integrations, high traffic or complex security. Wix Enterprise provides scalable infrastructure and dedicated support. Custom enterprise pricing via Wix Enterprise. Pricing depends on needs. How much does a website cost per industry? Its functionality will affect how much a website costs to make. We’re breaking down how much it costs to build blogs, eCommerce websites, event websites and design portfolios depending on whether you create them yourself or hire a professional. Blog website Whether you are creating a blog website or adding a blog to your existing site, you won’t need to break the bank. All in all, a blog is one of the cheapest website options out there. Cost of blog using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $23-$49 Hiring a web designer: $15-$1,000+ Use Wix’s blog maker to get started for free. Expert tip from Ophyr Hanan, blog growth and SEO outreach specialist at Wix: "You can use your blog for more than just elevating your brand. By fostering relationships and collaborating on content, it can help build the foundation for thought leadership and authority building both for you and within your industry." Ecommerce website With almost 285 million online shoppers in the U.S. alone, the world isn’t moving toward digital business models—it has arrived. That’s why starting an online store is a great option for making money online. To connect your own domain, accept online payments and grow your business, you’ll need to pay a small monthly fee of anywhere between $23 and $49 per month depending on how dynamic you want your site to be. You might have also noticed that there is a very large price range to hire a designer for an eCommerce website. That’s because many eCommerce sites have many moving parts and can get a bit complicated. A pre-made eCommerce website template can help you navigate the labyrinth that is online stores so you can create your own. Cost of eCommerce website using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $34-$64 Hiring a web designer: $25-$5,000+ Use Wix to start an eCommerce website today. Event website Whether you’re planning a wedding, hosting a webinar or anything in between, an event website can help you get organized. Event websites are unique because they are often short-term in nature. This means that you may not be looking to put a lot of money into your site. If that’s the case for you, you should be ok signing up for a Wix free plan. if you want to include additional features, such as a bookings app to schedule appointments or sell tickets online, you’ll need to factor these into your final cost. Cost of event website using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $23-$49 Hiring a web designer: $15-$1,000+ Build your event website with Wix today. Portfolio website A portfolio website is essential for any creative professional to showcase their work, including graphic designers, UX designers and architects. Because portfolio websites mainly constitute images, videos and text, you’ll likely need a good amount of website storage. For example, an $16 per month plan gets you 2 GB of storage to store media on your site. Cost of portfolio website using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $23-$49 Hiring a web designer : $15-$1,000+ Build a portfolio website with Wix today. How much does it cost to maintain a website? Website maintenance costs depend on the type of site you've built and the platform you've used to build it. If you build a website with Wix, your annual maintenance costs are just your annual paid plan's renewal cost - so anywhere from $17 a year. If you've built your site elsewhere you may need to consider the cost of maintaining it: Your hosting plan (with Wix, hosting is free for the life of your website) Your domain name (with Wix this renews with your paid plan) Any security plugins or apps (with Wix enterprise-grade security are included for the life of your site) At some point, if you want to update the design of your website you may need to consider the costs involved in doing this. Precise costs will depend on if you choose to do it yourself or use a professional web designer. Again, using a website builder will mean zero costs beyond your renewal paid plan, to update your design and pages. You'll just need to factor in the time it takes you to do it. Learn more: What makes a good website How to stay on budget when building your website Here are tips to stay on budget when building your website: Start small  – Begin with essential features and a basic plan. Scale up as your business grows and generates revenue to avoid overspending upfront. Use a website builder  – A builder provides a cost-effective, user-friendly way to create a professional site without custom development. Prioritize essential features  – Identify “must-have” features like a contact form versus “nice-to-have” add-ons such as advanced filtering to keep costs under control. Choose cost-effective hosting  – Shared hosting or affordable CMS platforms can deliver reliable performance without breaking the bank. Leverage templates and built-in tools  – Use free templates, plugins and built-in platform functionalities to minimize custom development and upfront expenses. Optimize design and content  – Plan layouts carefully, optimize images for faster loading and reduce file sizes to lower bandwidth and avoid expensive redesigns. Regularly review subscriptions  – Track tools, plugins and services to eliminate unused or low-value expenses. Pay annually when possible  – Many website builders and hosting providers offer significant discounts for yearly plans compared to monthly payments. Use caching and performance tools  – Improve site speed, reduce server strain and save on hosting costs. How much does it cost not to have a website? Not having a website is like turning away revenue before it even has a chance to reach you. With 81% of people researching businesses online before making a purchase , those without websites are missing out big time. Imagine owning a bakery and losing valuable foot traffic because a tourist group Googled “best local bakery” and only found your competitor. That’s not just a missed opportunity—that’s money left on the table. Now picture that kind of loss happening day after day. It adds up fast, doesn’t it? Beyond revenue, not having a website can chip away at your credibility. People expect a website as a sign that a business is real and trustworthy. When they search for you and find nothing, it raises questions they don’t have time to answer. Are you even still open? Can they rely on you? Truthfully, even the best businesses struggle to convince customers they’re worth it without a proper online presence backing them up. And then there’s marketing. Social media, word of mouth or print ads only get you so far if there’s no website to bring it together. Without one, potential customers have no direct destination to take action or learn more. The good news? Fixing all these issues is easier than you think. A website is an investment that works around the clock for you, connecting you with your audience and opening doors to growth. Firsthand insights from a construction business founder When it comes to website cost, it’s not just about the price tag—it’s about the value a site can bring to your business. Gita Jacobson, founder of In the Deets , learned this firsthand while launching her construction business. “[Wix] seemed easy to work with, and the website templates were very high-end looking,” she says. For Gita, the cost of a website included not only money but also the time and tools needed to create a professional online presence. Her experience shows that investing in a polished functional site can help attract clients and save time in the long run. The takeaway? The real cost of a website isn’t just dollars. It’s also the hours saved, stress avoided and opportunities gained, making it one of the smartest investments a business can make. Why trust Wix’s experts? This article was created by Wix’s in-house team, who bring years of experience helping people turn ideas into successful websites. Every tip, template, suggestion and example is drawn from real Wix projects, designed to help you build a site that looks professional, works seamlessly and supports your long-term goals. We’ve partnered with millions of creators, entrepreneurs and business owners to bring their visions online. Our team stays on top of the latest in design, user experience and SEO, so the guidance you’ll find here is practical, actionable and proven in real-world projects. Think of this blog as your trusted companion at every stage of your website journey, from publishing your first page to growing a site that connects with your audience. Related: Why I regret never building a website for my business How much does a website cost FAQ How much does a website redesign cost? The cost of a website redesign can vary depending on the scope of the project. However, in general, you can expect to pay anywhere from $2,000 to $20,000 or more for a website redesign. How much do websites typically cost? The average cost of a website is around $2,000 to $5,000. However, this can vary greatly depending on the size, complexity and features of the site. How much does it cost to keep a small website running? The cost of keeping a small website running can vary depending on the hosting provider, domain name fees and any additional plugins or services used. However, in general, you can expect to pay anywhere from $50 to $100 per month for a small website. How much does a website cost per month? The monthly cost of maintaining a website typically ranges between $10 and $300, depending on your needs. Basic expenses include hosting fees, which usually cost $10 to $50 per month, and domain registration, averaging $10 to $20 annually. Additional costs may include maintenance services, updates or security features, which can add between $50 and $200 per month, especially for more complex websites. Factors like eCommerce functionality, traffic volume and professional support services can increase these expenses. Are there hidden fees in website creation? Wix is transparent about costs, minimizing hidden fees: Clear pricing plans No setup fees Free SSL certificate included Free hosting with paid plans Domain costs clearly stated App Market prices upfront No mandatory upsells Transparent renewal rates Free customer support Clear upgrade options What's the difference between free and paid plans? With Wix's paid plan compared to the free you get: Wix branding removed Custom domain name Increased storage and bandwidth Ecommerce features — shipping, payments How much does domain registration cost? Domain registration costs with Wix are: Free for first year with annual premium plans Typically $14.95-$24.95/year after first year .com domains around $14.95/year .org, .net domains about $14.95/year Country-specific domains vary in price Some specialty domains may cost more Domain privacy protection included Is it cheaper to build a website myself or hire a professional? In general it's cheaper to build a website by yourself with a website builder. DIY is generally cheaper initially but can require time investment. Evaluate your specific website needs and resources before deciding which is best for you. Are there additional costs for mobile website optimization? Not with Wix where mobile optimization costs are: Included in all plans, even free No additional charge for responsive design Mobile editor available at no extra cost Automatic mobile-friendly layouts Mobile-friendly templates at no added cost Free mobile analytics How much does it cost to design a website for a small business? When it comes to what a website is , the cost of designing one for a small business typically ranges between $2,000 and $10,000. This price can vary based on the size and complexity of the website, as well as the designer or agency you choose to work with. Smaller, simpler websites with a few pages tend to fall on the lower end, while custom designs with multiple features are priced higher.

The perfect domain is just a click away: claim your domain→  Domain name statistics continue to show just how essential the right domain name is for businesses, creators and anyone building a site in 2026. From explosive growth in new extensions to rising demand for short, branded domains, these data points reveal what’s working, what’s shifting and how to secure a domain that helps your brand stay competitive today and beyond. Below, you’ll find the most useful, up-to-date domain name statistics, paired with insights to help you make smarter decisions when choosing and managing your domain including how free web hosting , a free website builder and the latest web hosting statistics fit into the bigger picture. Get started by understanding what is a domain  and learn how to register a domain  so you can secure the perfect name for your brand. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name statistics Choosing the right domain name still plays a major role in how people discover, trust and remember your brand online. Here’s a quick snapshot of the most important domain name trends and statistics shaping branding and website strategy. Key highlights: Over 359 million domain names are registered worldwide. .com  remains the most trusted and recognizable TLD with 160+ million registrations. Short, branded URLs outperform long or keyword-stuffed names in memorability and direct traffic. 46% of small businesses say a custom domain increases credibility. Mobile users are 2× more likely to trust sites with a branded domain versus generic subdomain . The average domain is 11–13 characters long, and domains under 10 characters are significantly more memorable. Over 90% of successful startups (valued at $100M+) launched with a .com domain. More than 52% of domains host an active website, the rest are parked, branded placeholders or investment assets. Demand for AI-related domains grew 400%+ over the last three years. Stat category Key number/insight Total domains registered 359M+ Number of .com domains 160M+ Average domain length 11–13 characters Preferable length for memorability Under 10 characters Businesses saying domain boosts credibility 46% Users who trust branded domains more 2× more likely Startups using .com 90%+ Domains with active websites 52.3% Growth in AI-related domains 400%+ Top domain name statistics Global domain registration The dominance of .com TLD choices ccTLDs and regional domains Domain variety Renewal rates, registrations and domain lifecycle Market growth Legacy vs ccTLD vs ngTLD breakdown 01. Global domain registration: how big is the Internet's name space? Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics As of the first quarter of 2025, there are 368.4 million registered domain names worldwide, across all top-level domains (TLDs). That number reflects a net increase of 6.1 million domain names (≈ 1.7%) compared to Q1 2024, showing that growth continues despite a crowded domain market. Among that total: The combined registrations for .com and .net reached 169.8 million by end of Q1 2025. Country-code domains, known as ccTLD , accounted for 142.9 million registrations. “New” generic top-level domains (often called ngTLDs) reached 37.8 million registered domains in Q1, posting the fastest growth rate among major categories. What that means for your brand: Because there are hundreds of millions of already-registered domains, lock in your name, especially if it’s short, memorable or keyword-rich before someone else does. Pro tip:  Use a domain name search  tool or a domain name generator as soon as you have an idea in mind. Don’t wait, good names get snapped up fast. 02. The dominance of .com Despite the explosion of new TLDs, .com is still king. As noted, .com + .net account for 169.8 M domains globally. As of March 2025, .com alone stood at 157.2 million registrations. That said, the growth rate for .com/.net has slowed, while other segments (ccTLDs and ngTLDs) are growing faster. In Q1 2025, ngTLDs grew by roughly 13.5% year-over-year. Why this matters: .com remains the default, people expect it. As a result, using .com boosts perceived credibility, especially for global or long-term brands. But if your desired .com name is gone, alternatives like newer TLDs or ccTLDs can still work, especially if you pair them with strong branding, clear messaging and marketing. A rising number of domain owners are choosing ngTLDs (e.g. .tech , .store , .in ) or ccTLDs for region-specific branding or creative expression. A .com won't make or break your brand, but it does boost credibility and recognition, especially for global audiences. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, product manager at Wix Not sure which extension fits your brand? Compare the differences in .com vs .org vs .net  and choose the one that supports your long-term goals. 03. TLD choices The universe of domain extensions is broader than ever. As of early 2025: There are roughly 1,591 TLDs available globally. That includes generic TLDs (gTLDs), country-code TLDs (ccTLDs), infrastructure domains and special-use/test domains. The breakdown roughly sits at 1,249 gTLDs + 316 ccTLDs + test/infrastructure domains. That means, yes, you have huge flexibility today. Why it matters for you: With so many options, you’re not limited to “brandname.com.” You can choose a domain name + extension combo that reflects your niche, tone or geographic focus. This opens opportunities to build more creative, brand-aligned identities online. But more choices also mean more competition, so make sure your domain remains easy to type, spell and remember. Pro tip: If your business operates in multiple regions, securing both .com and your key country TLD can protect your brand identity. Because there are so many types of domains , using the right search tools and filters matters. The best domain registrar  (or aggregator) can help you sift through available extensions efficiently. 04. ccTLDs and regional domains As of Q3 2025, global registrations for country-code top-level domains (ccTLDs), domains tied to particular countries (like .uk, .de, .cn), stood at 144.8 million. That’s a steady rise from 142.9 million in Q1 2025. Country extensions like .uk , .de , .fr , .ca  and .nl  continue to grow steadily. Germany (.de) and China (.cn) consistently rank among the largest ccTLD markets. Why this is interesting: The most popular domains suggests many businesses and individuals still prefer regional domains when their audience is local. A ccTLD signals “this site is for people in my country,” which can build trust and relevance. For multilingual sites or companies operating internationally, ccTLDs can help with geo-targeting and portraying local presence. 05. Domain variety The domain landscape is no longer just .com, .net, .org and a handful of ccTLDs. As of Q1 2025, “new” generic TLDs (ngTLDs), including creative extensions beyond the traditional ones, had 37.8 million registrations globally. This represents a year-over-year growth of 13.5% for ngTLDs. What this growth means: With more ngTLDs available than ever, there’s huge flexibility to pick a name that aligns with your brand, niche or industry (e.g. .shop , .coach , .guru , .xyz domain ). For startups or creative projects, ngTLDs offer a way to get meaningful, available domain names without competing for saturated .com inventory. That said, newer TLDs generally have lower renewal rates compared to legacy ones, so they’re more popular with speculative or short-term projects. 06. Renewal rates, registration and domain lifecycle Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics The steady increase in total domain registrations doesn’t always mean active websites, domains go through cycles (learn more about: domain lifecycles ). The Q1 2025 report shows: .com/.net renewal rate estimate: 75.3%. Other legacy gTLDs (excluding .com/.net): renewal estimate ~ 74.3%. ngTLDs: lower renewal estimate, around 34.2%. Implications: Legacy domains remain stable, many owners keep them long-term. ngTLDs see a lot of churn, a substantial portion might be speculative, short-term or parked domains . If you register a domain (especially an ngTLD), plan for renewal and long-term maintenance if you want it to truly represent your brand. A good domain isn’t just about buying it, domain name management matters for brand consistency and SEO health. Explore more: How to get a free domain Cheapest domain extensions How to check if a domain name is available How much does a domain cost? How to buy a domain The worst domain name advice you should definitely avoid 07. Market growth The global domain name base grew from 368.4 million at the end of Q1 2025 to 378.5 million by Q3 2025. That’s an increase of 10.1 million domains in two quarters, showing robust demand and ongoing expansion. That uptick includes growth across all major categories: ccTLDs, legacy gTLDs and ngTLDs. What to take away: More people: businesses, creators, side-projects are claiming online real estate. As supply rises, competition for short, memorable, high-value domain names is intensifying. If you’re thinking of creating a website , act sooner rather than later since availability can shrink quickly. This growth reinforces that choosing how to buy a domain  (and when) remains a strategic decision, especially for long-term brand building. 08. Legacy vs ccTLD vs ngTLD breakdown Based on Q3 2025 numbers: Combined .com/.net registrations: 171.9 million. ccTLD registrations: 144.8 million. ngTLD registrations: 42.9 million (noting the greatest year-over-year growth among categories). That puts roughly 45% of domains in legacy gTLDs, 38% in ccTLDs and 11–12% in ngTLDs (with remaining share likely in test/infrastructure domains or very niche categories). What this mix says: Legacy domains remain important, they still represent the largest single block. ccTLDs are very prominent: many regional players still trust and use country-specific domains. ngTLDs are growing fast, but remain a minority. That means memorable ngTLD names might retain more value long-term, especially if marketed well. What domain name statistics mean for brand and builders From the data above, a few clear patterns emerge and they matter whether you’re building a site, looking to launch a business or simply exploring what are custom domains and how they work: Scarcity of desirable .com names:  With a huge and growing number of registrations, many short and memorable .com names are already taken. That means if you wait, chances are your first choice is gone. Opportunity in ngTLDs and ccTLDs:  Because so many free domain  alternatives and creative TLDs exist today, niche brands, local companies and new creators can secure names that match their positioning, often at more flexible domain pricing . Long-term retention matters:  Legacy domains (.com/.net and traditional gTLDs) show high renewal rates. These are ideal for anyone planning to build long-term credibility, set up a business email or stay consistent across channels. Brand-focused names win over keyword-heavy ones:  As the domain space fills up, brandable domains win. Short, clear names are easier to remember and easier to protect, especially important if you’re researching how to trademark a domain name . Domain management is non-trivial:  With high churn among ngTLDs, managing your domain correctly matters. Keep renewals on time, monitor domain security and use tools like whois lookup  to confirm ownership details or protect your information. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, domains PMM at Wix Remember, purchasing a domain is more than just an upfront cost. Good domain strategy involves careful selection, domain privacy  protection, renewal planning and branding. Learn more: What is Wix domains? Is Wix a domain registrar? Does Wix offer free domains? How to buy a domain from Wix How domain name statistics should shape your domain strategy Based on these numbers and trends, here’s how to approach choosing, registering and managing your domain in 2025, especially as you consider how many domains are there  and how competitive the name space has become: Act early: If you find a good domain, register it fast. With rising registrations, hesitation usually means losing the name you want, especially if you’re thinking " I want to buy a domain "  or wondering what's the easiest way to get a domain? Prioritize brandability: Short, memorable names are your best long-term asset. They’re easier to protect, easier to build domain authority and more scalable than keyword-stuffed alternatives. Explore beyond legal TLDs: Don’t rely solely on .com. If a name fits your niche or audience, ngTLDs and ccTLDs can offer availability, creativity and sometimes stronger alignment with your website infrastructure . Treat your domain as a long-term asset: Plan for renewals, privacy, DNS upkeep and ongoing management. This matters regardless of whether you use a traditional TLD or a more modern extension. Choose a reputable registrar: Research how to choose a domain name registrar  before purchasing and make sure your provider supports strong domain security, clean DNS tools and clear pricing. Search smart before you buy: Use domain name search tools and whois lookup utilities to avoid collisions, typos or legal issues. These checks are essential when deciding how to choose a domain name  in a crowded market. Secure variations & protect your brand: If applicable, purchase multiple domains, extensions or variations to prevent impersonation and maintain consistency across markets. Learn how to redirect a domain so everything points back to your primary site. Use tools to spark ideas: If you're stuck, the best domain name generators  can help you brainstorm short, brandable options that aren’t already taken. Explore more statistics: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Why trust Wix's experts? When it comes to domains, website building and online growth, Wix’s in-house experts work directly with the data that shapes the web. Our teams analyze real user behavior across millions of sites, track domain trends in real time and collaborate with industry partners to ensure every insight is accurate, practical and up to date. Whether you're choosing a domain or planning your full online presence, you’re getting guidance backed by hands-on experience and trusted, industry-standard sources. Sources: Verisign Domain Name Industry Brief Domain Name Industry Brief Quarterly Report Q1 Domain Name Industry Brief Quarterly Report Q3 The Domain Industry News Magazine NiceNic Business Wire Domain name statistics FAQ How much does a business email cost? The price varies by provider, but how much does a business email cost?  typically ranges from a few dollars per month to premium tiers with advanced security and storage. Many platforms bundle domain, hosting and email together to keep everything under one plan. What's the best domain extension for a personal website? For most people, What's the best domain extension for a personal website?  usually comes down to .com because it’s widely recognized and easy to remember. Alternatives like .me or .site can also work well for personal brands if your exact name isn’t available. What's the easiest way to get a domain? The simplest option is to register it directly through your site builder. This eliminates third-party management and DNS complexity, making what's the easiest way to get a domain?  a matter of clicking once during website setup. How many domains are there? Industry reports show that how many domains are there?  exceeds 350 million registered domain names globally, spanning .com, new gTLDs and country-code extensions.

Build your website in minutes, try Wix for free today → Choosing the right platform in the Wix vs Webflow debate is a big call, especially when you’re figuring out how to make a website and the market for the best website builders  keeps getting more crowded every year. Whether you’re looking for a true free website builder , something powered by an AI website builder  or a platform that simply makes your day-to-day creation process easier, knowing how these two tools compare can save you time (and money). The global website builder market continues to grow rapidly: projected to reach USD 49.12 billion by 2034 with a CAGR of 28.7% from 2025 onward  as more small businesses and creators move online and fuel demand for accessible yet powerful solutions. At the same time, businesses with more complex needs want tools that offer flexibility, scalability and professional-grade design capabilities. In this post, we’ll compare Wix vs Webflow head-to-head, looking at real features, strengths and trade-offs so you can decide which platform is the best fit for your goals. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Webflow Wix is considered to be one of the best options for beginners, small businesses and users who want a fast, all-in-one way to build a website with a minimal learning curve. Webflow mayis be the best option for marketers, designers, developers and agencies that need advanced customization, clean code and scalable CMS.  Wix’s strength:  Extremely user-friendly drag-and-drop editor , huge customizable free website templates . Webflow’s strength:  High design flexibility, clean code export, CMS feature. Wix’s added benefit:  All-in-one platform with free website hosting , apps and a built-in eCommerce platform . Webflow’s added benefit:  Ideal for scaling content-rich or design-intensive sites with advanced interactions. "Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, Product Marketing Lead at Wix Explore: Is Wix a CMS? Best content management systems Website builder vs CMS Meet your contenders: Wix vs Webflow Wix Wix is one of the most popular website builders globally. Its goal is to provide a limitless creation platform, combining an intuitive drag-and-drop  editor with a massive ecosystem of business solutions . Wix was created to bring ease of use for everyone, especially non-technical business owners, creatives and entrepreneurs. Webflow Webflow positions itself as a website experience platform designed to bring marketers, designers and developers together to create, manage and enhance web experiences. Known for its flexibility and creative freedom, Webflow’s customization features attract professionals who want full control over their projects. Wix vs Webflow: the ultimate comparison Let's dive into a feature-by-feature breakdown to see how these two platforms stack up. Templates & web design  AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration SEO & analytics Pricing Customer support 01. Templates & web design What Wix offers Wix is built to make website design accessible while still offering a high degree of creative control. Its drag-and-drop editor lets you place elements anywhere on the page, customize layouts, colors and fonts and see your changes in real time.  While Webflow uses the standard web box model (with support for Flexbox and Grid for more advanced layouts), Wix emphasizes ease of use and a simpler visual building experience, so even without coding knowledge, you can build a professional-looking site quickly. For those who want more advanced effects, you can add  website animations  and parallax scrolling  with just a few clicks. Wix also provides thousands of professionally designed website templates across categories like business, portfolio, eCommerce and blogs, all fully customizable. Wix lets you save and reuse templates, apply advanced design tools for more control and preview your site exactly as visitors will see it once published. What Webflow offers Known as the Designer, Webflow’s editor offers a design-first platform that gives users a visual canvas reflecting the underlying HTML , CSS and JavaScript . Unlike a typical drag-and-drop editor, it uses a box-model approach, where each element is a container that can be precisely styled and positioned.  The Designer includes a live preview, showing exactly how your site will look when published. Webflow also offers thousands of customizable templates, some of which are free, while premium templates require payment. Bottom line:  The best platform depends on your skill level and experience. For beginners, non-designers or those who want to get online quickly, Wix provides an intuitive editor and a vast library of free customizable templates, making professional design accessible without a steep learning curve. Webflow, on the other hand, is built for experienced designers and developers who need precise control over every element and are comfortable navigating a more technical interface. "I think using the right assets is really important. Many people don’t realize that Wix has an extensive content library they can access. It’s filled with hundreds of thousands of images, videos, stickers, icons and more—perfect for a wide range of businesses and industries. These assets are high-quality and have great resolution, so there’s no need to worry about how they’ll look on different screens. I would definitely recommend using the Wix assets library." - Dafna Rabin, Wix Templates Design Team Lead 02. AI website builder What Wix offers   Wix has fully integrated AI into its platform with the AI website builder. Simply describe your business or website goals, and the AI will generate a custom, ready-to-edit website complete with layouts, text and images. Within the Wix editor, additional AI design tools  allow you to create and edit custom images, generate content, design layouts and even suggest optimized meta tags for SEO. This makes it easy for beginners and non-designers to produce professional, unique websites quickly, without needing coding or advanced design skills. What Webflow offers Webflow AI can help build your website, modify page designs, generate copy, create code components and web apps and optimize for conversions. Webflow’s AI tools go beyond just page scaffolding. Its AI Assistant can generate copy for both static text and CMS Collection items. Bottom line: Wix’s AI Website Builder and integrated AI tools make it easy for beginners and non-designers to create a professional, ready-to-launch website quickly, without coding knowledge. Webflow’s AI, while powerful, is better suited for experienced designers and developers who want AI-assisted content and code generation but are comfortable navigating a more technical platform. Explore more: Best AI website builders Traditional vs AI website builder What is the Wix AI website builder? Best AI landing page builders Best AI website examples 03. Apps & plugins What Wix offers   The  Wix App Market  is home to over 450 powerful apps and integrations, both from Wix and third-party developers. You can easily add native functionality for bookings , chat , forms, marketing, eCommerce, social features and more. These apps are designed to integrate perfectly with your Wix dashboard and website, creating a unified experience. What Webflow offers   Webflow offers a library of integrations and recently launched its own App Marketplace that offers users over 280 apps. Webflow also supports integrations with tools like Zapier and has built-in CMS and form functionality, so sometimes you might not need third-party apps. Bottom line:  Wix’s App Market offers a larger selection of ready-to-use apps that integrate seamlessly with your site, making it easy to add features like bookings, chat and eCommerce features  in just a few clicks. Webflow’s marketplace is smaller but steadily growing, giving users access to essential integrations while keeping their site streamlined and efficient. 04. Security & reliability   What Wix offers Wix provides enterprise-grade website security  for all websites. This includes free SSL certificates, 24/7 security monitoring and multiple layers of DDoS  protection. With free multi-cloud website hosting , Wix guarantees 99.99% uptime , so your site is reliable even during traffic spikes. What Webflow offers   Webflow also provides robust security, including a free SSL certificate and free website hosting on a fast, reliable infrastructure. It handles security updates automatically and 99.99% uptime, so you don't have to worry about vulnerabilities or downtime. Bottom line: Both Wix and Webflow deliver enterprise-grade security and reliable hosting, including free SSL and (on eligible plans) 99.99% uptime. Wix highlights its multi-layered protection and around-the-clock monitoring to reassure business owners who prefer a fully managed hosting environment, while Webflow offers equivalent core safeguards (SSL, DDoS protection, automatic backups and secure hosting infrastructure) that meet the needs of users looking for flexibility and control. Learn more website security: How to secure a website What is SSL  What is an SSL certificate Best free SSL certificate 05. Ecommerce What Wix offers  Wix eCommerce  is a complete solution for selling online. You can manage orders, shipping and payments all in one place.  Wix's eCommerce plans support everything from a few products to thousands, and include features like online shopping cart , abandoned cart recovery, customer accounts and the ability to sell on social media and marketplaces.  You can also accept secure payments through Wix Payments  or a variety of other gateways. What Webflow offers Webflow’s eCommerce solution comes with plenty of advanced capabilities that enable businesses to sell digital and physical goods, including cart, checkout and delivery customization and a third-party POS integration. Bottom line:  Wix offers a more complete, built-in eCommerce solution, giving sellers everything they need, from product management to payments to multichannel selling, making it especially helpful for anyone researching how to make an eCommerce website  without extra tools or complexity. Webflow also supports a full eCommerce experience, but achieving it typically requires more hands-on setup and customization.  Want a clearer picture of how much does an eCommerce website cost ? Compare common eCommerce expenses and plan your build with confidence. 06. Hosting & domains What Wix offers Wix offers free website hosting , so you don’t need to worry about buying separate hosting.  Wix plans include a free domain name  for one year and also provides domain name management , so you can either purchase a domain via Wix or connect an external domain.  There’s a global CDN , performance optimizations and Wix handles website infrastructure .  What Webflow offers Webflow also includes fully managed  web hosting  with its site plans, so you don’t need to handle servers, scalability or security updates yourself.  Its infrastructure is built to support high traffic volumes. While Webflow isn’t a domain registrar, you can purchase a domain through its IONOS partnership or connect any domain you already own. Bottom line: Both platforms let you manage hosting and domains in one place, but Wix offers a more beginner-friendly path if you're figuring out  how to host a website . Webflow provides reliable managed hosting and flexible domain connection options, but domain purchasing runs through partners rather than Webflow itself. Learn more: Web hosting cost Cloud hosting vs shared hosting Website performance 07. Blog integration What Wix offers Wix provides an intuitive, native blog maker  right out of the box, making it easy to learn  how to start a blog and explore blogging for beginners . You can use the blog post editor to add text, images, videos, dividers, photo galleries, GIFs, HTML code, polls, tables and more.  Built-in AI writing tools help with outlining, writing, editing and designing images for your blog.  Posts can be organized using custom categories and tags, scheduled for future publication and shared across social channels like Facebook, Pinterest and X.  Wix also includes a commenting system for reader engagement, automatic  SEO features  such as sitemaps and metadata and page-level SEO settings with an AI meta tag creator to optimize each post. What Webflow offers Webflow doesn’t offer a built-in blogging system, but its intuitive CMS lets you create blog posts, dynamic content and more through customizable Collections.  You can define a CMS Collection, like “Posts,” design a template for it and then add new content directly through the CMS.  Webflow also offers straightforward SEO controls like on-page editing, meta descriptions, URLs and Open Graph settings right in edit mode. On-page editing and flexible content types make it easy to tweak existing Collections or create new ones. Bottom line: When it comes to blogging, Wix is ideal for beginners and those looking for an all-in-one solution, offering robust blogging tools , AI-assisted writing, scheduling, social sharing and built-in blog SEO  features. Webflow provides blogging via its CMS, allowing for highly customizable content types and on-page editing, which makes it a strong choice for users lookin g for a more advanced setup. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC 08. SEO & analytics What Wix offers Wix has built-in SEO tools: you can set meta titles, descriptions, alt text, URLs and more. Wix suppor ts structured data, automatic sitemap generation and includes website analytics dashboards.  In the Wix SEO Learning Hub , you'll find guidance and tools to improve your website SEO and offers mature capabilities for a no-code website builder . What Webflow offers Webflow comes with similar standard SEO features built in, including schema markup editing, sitemap control, automated meta titles and descriptions, alt tag editing and 301 redirects. It also provides built-in web analytics, giving insights into traffic, user behavior and performance. These tools give you plenty of control to optimize your client sites manually. Bottom line: Both Wix and Webflow provide strong SEO features and built-in website analytics, making it easier to track performance and optimize your site. Wix is ideal for those seeking a no-code solution with guidance from the Wix SEO Learning Hub, while Webflow offers more manual control for advanced users. When it comes to web analytics tools , both platforms give you actionable insights to improve your website SEO and understand visitor behavior. 09. Pricing Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan:  Build your site at no cost with hosting included and access to the core Wix creation experience. Light plan ($17/mo): A solid entry-level plan for personal sites or simple professional websites. Core ($29/mo):  Great for users who need more storage, marketing essentials and the ability to accept payments. Business Plan ($39/mo): Ideal for growing sites that need more capacity, expanded tools and standard eCommerce features. Business Elite Plan ($159/mo):  Best suited for high-traffic sites and advanced users who need maximum resources, advanced eCommerce and an extended toolset. Webflow pricing All Webflow prices listed below reflect annual pricing (month-to-month plans also available): Starter (free): Get started building, experimenting and prototyping with AI for free. Basic ($14/mo): Great for landing pages, personal sites, portfolios or MVPs that don’t require a CMS. CMS ($23/mo): Ideal for blogs and SEO-driven pages. Business ($39/mo): Best for marketing sites with more traffic and enhanced CMS needs. Bottom line: Wix offers a wider pricing range designed to support everyone, from hobby builders to growing businesses and high-traffic online stores. Webflow’s pricing is more streamlined and appeals to designers or content teams who mainly need CMS-driven sites. If you want an all-in-one platform with more built-in capabilities as you scale, Wix delivers stronger value. If you prefer a design-led workflow with simpler plan tiers, Webflow fits that approach. *Editor’s note: pricing information is accurate as of December 04, 2025 . Make sure to check Wix and Webflow websites for latest pricing. Explore all the features and benefits of   Wix Premium Plans   and find the plan that’s perfect for your business. 10. Customer support What Wix offers  Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive  Help Center  filled with articles and tutorials, the  Wix Blog  for tips and inspiration and an active community forum. What Webflow offers  Webflow offers a   help center, a robust self-learning platform called Webflow University and an active community forum.  Bottom line: Wix offers more hands-on customer support with 24/7 live chat and a callback option, making it easier to get real-time help when you need it. Webflow leans heavily on education and self-serve resources like Webflow University, which is great for users who prefer to learn independently. If you value direct support, Wix has the edge; if you enjoy deep-dive tutorials and a learn-at-your-own-pace approach, Webflow delivers. Wix vs. Webflow: which platform will it be? Both Wix and Webflow are two of the leading web creation platforms for good reason, so both have plenty to offer users. Let’s take a look of the two platforms at a glance:  Feature Wix Webflow Templates Extensive library of free, professionally designed templates Some free templates, extensive paid template options Design flexibility Drag-and-drop website builder & creative control Design control powered by HTML5, CSS3 and JavaScript  AI website builder AI website builder to create full, professional websites Webflow AI website builder Apps/plugins Large app market with Wix and third-party integrations Library of integrations via the app market  Hosting & domains Included for free in paid plans (domains are free for first year) Included for free in paid plans Security Enterprise-grade security with every Wix site Comprehensive, built-in website security  Blogging/CMS Native blog CMS collections, custom fields SEO Built-in SEO features Integrated SEO functionality eCommerce Full online store, payments, shipping, dropshipping, print-on-demand Advanced store design, end-to-end customer experiences Pricing  Free plan. Paid plans start at $17 (annual pricing) Free plan. Paid plans start at $14 (annual pricing) Support 24/7, Help Center, community Webflow University, help center, forum Wix and Webflow are both powerful website creation platforms, each catering to different types of builders.  Wix offers an all-in-one, beginner-friendly experience with free professional templates, a native blog, built-in SEO, robust eCommerce and 24/7 support.  Webflow leans into design freedom and CMS flexibility, offering advanced control through HTML, CSS and JavaScript, plus a strong self-learning ecosystem.  Both include hosting, security and AI website creation, but the best choice depends on your workflow: Wix for an intuitive, fully integrated platform or Webflow for a more design-driven, customizable build. Explore more Wix comparisons: Wix vs GoDaddy Wix vs Squarespace Wix vs Shopify Wix vs Network Solutions Wix vs WooCommerce Wix vs Wix Studio Editor's note: All information presented in this article is true as of December 04, 2025 unless mentioned otherwise. Why trust Wix’s experts? This Wix vs Webflow comparison is built on verified product documentation, hands-on testing and years of guiding creators through choosing the best website builders for their needs.  We break down features like AI tools, templates, eCommerce and hosting based on facts, not assumptions, so you can confidently decide which platform fits your goals and how to make a website that actually works for you.  You can start building your website today and explore all the features for yourself. Try Wix for free→ Wix vs Webflow FAQ Is Wix or Webflow better for beginners? Wix is generally better for beginners because its drag-and-drop editor and AI website builder make it easy to design a site without coding. Webflow is powerful but comes with a steeper learning curve, making it more suitable for designers or users familiar with HTML/CSS concepts. Which platform is better for professional designers: Wix or Webflow? Webflow is often preferred by professional designers who want full control over layout and interactions. Wix also supports advanced design through tools like Wix Studio  and offers AI website design  features, but Webflow’s Designer interface is specifically built for deep customization. What’s the main difference between Wix and Webflow? The biggest difference is ease of use vs. design control. Wix focuses on simplicity, built-in features and an all-in-one experience. Webflow emphasizes precision, visual CSS control and custom animations. Your choice depends on whether you prioritize speed and accessibility or granular control. Which platform offers better eCommerce features? Wix provides a more complete, out-of-the-box eCommerce package, including multichannel selling, built-in payment gateways and tools for scaling an online store. Webflow offers customizable eCommerce layouts but requires more setup and may need third-party tools for some features. Is Wix or Webflow better for SEO? Both platforms offer strong SEO capabilities, including customizable meta tags, clean site structures and automated technical SEO features. Wix provides more built-in guidance through tools like SEO Setup Checklist and integrated analytics. Webflow gives designers more manual control but requires more hands-on configuration.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → “So, tell me about yourself,” said the blank screen to the designer embarking on their portfolio website. Indeed, creating an online portfolio , or any type of website , comes with its share of big life questions. It’s your chance to tell the world who you are as a creative, delving into your projects, passions, experiences, and expertise - so the stakes are high for getting it right. Not to mention, it’s what gets ymoou hired (or commissioned). Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. To help you make the right calls when crafting your shiny new online graphic design portfolio , we compiled a list of the 7 most important things to keep in mind for flaunting your work professionally - and in style: A portfolio is just like any other design project It’s all about the presentation Quality over quantity Build a website that’s easy to maintain Don’t overlook written copy Give credit where credit is due Get found on Google search results 01. A portfolio is just like any other design project A common mistake in portfolio building is to “let the work speak for itself.” But a good portfolio is more than just a showcase of your past work or a resume. Your portfolio as a whole should culminate in an experience that tells a story, just like any other of your design projects. Try to put that story into words by deciding on the mood that you want to convey, or the feeling you wish to evoke. Search for website design inspiration, browse portfolio website examples , peruse design magazines and check other creatives whose work you like. Also, look into top design portfolio templates , taking note of interesting ideas or web design trends that can make your portfolio stand out. When designing your online portfolio, remember that your website is often your visitors’ first impression of you and your work. Go for an engaging and sophisticated website that speaks volumes about your design skills by applying your web design capabilities and personal sense of style. What comes to mind when you think of your own personal branding and what is the perception you want to convey of yourself and your work? And while it goes without saying these days, just a friendly reminder to take equal care of the mobile version of your site. Many people will view your portfolio website from their mobile phones, which makes usability an important goal to work towards, so make sure you've devoted time to perfecting their user experience, too. 02. It’s all about the presentation Rather than uploading a few exported files, bring your work to life with visuals and other forms of multimedia that show the bigger picture. Take the time to set up a photoshoot of your projects. This is especially relevant for industrial design portfolios , but is also good practice for illustrations and other graphic design works, from book cover ideas to mood boards . Think of your color palette, props, and settings by creating interesting pictures that capture the essence of your work and help you nail your visual communication. Extend the same sense of style created in the work into the surrounding environment. You can casually position your stationary design next to a steaming latte with green ferns in the background, or catch the last rays of golden-hour sun gently falling on your hand lettering pieces. In cases when photoshoots are out of the question, mockups can also achieve satisfactory results. But don’t take mockups as a given - make sure to customize them in accordance with the rest of your project’s look-and-feel. Remember that you’re not the only designer who has access to downloadable mockups, so shake things up by adding your personal aesthetics, making them your own, as you would your own art. 03. Quality over quantity Cramming everything you’ve ever done into your personal portfolio may be tempting, but most employers would advise you against it. Pick only your absolute best pieces to show, trusting them to shine bright and impress site visitors. We recommend no more than a total of six to ten projects. Showcasing a limited amount of projects allows you to present each one thoroughly, including all the relevant details and clearly explaining their backstory. Go beyond finished pieces and the graphics alone by creating case studies , walking visitors through your design process - from the initial objective to the final results. While this is especially common in UX designer's portfolios , it could also be beneficial in other areas of design. You can include work-in-progress pics , preliminary drafts or anything else that can contextualize the work and add to your visitors’ understanding of the project. Showing too many projects can make your portfolio inconsistent in its level of work. It can also deter potential employers by including too much work from too many unrelated fields. Tailor your portfolio to the job you want , keeping in mind that the work you show is most likely the kind of work that you’ll be hired as a freelancer to do more of in the future. 04. Build a website that’s easy to maintain Your portfolio website is meant to stay with you for the long run, and you don’t want to start it from scratch every couple of years. On the other hand, you also need to keep it fresh with new content and styles every once in a while, to best reflect your creative development. Build an online portfolio that’ll be easy to get back to for updates and revisions down the line. Make your portfolio website easy to maintain by saving your font and color themes, your page layouts and other presets. If you’re learning how to build a website on Wix, we recommend saving your themes on the Editor as you go. You might also want to check out the Wix Pro Gallery for easily customizable and modifiable image display. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website 05. Don’t overlook written copy Text is just as much a part of your portfolio as are your visuals. Expertly craft the written copy on your portfolio in order to amplify your message, keeping your writing style in tune with the general vibe of your site. Don’t forget to double check for spelling mistakes and typos, ensuring a professional and presentable website. As for the text itself, be sure to add your name and specialty straight on the top fold of your homepage. This way, visitors will know who you are and what you do immediately upon entering the site. For each of your project pages, add a title and a short textual description that explains the reasoning behind your design and puts it into context. In your ‘About’ page, keep the same writing style as in the rest of the site to convey important information about yourself. This information can include your field of work, your education, any exhibitions you’ve taken part in, impressive clients (which can also be shown in a client list) and your contact details. In addition, you can also add your design resume to your site, either directly on the page or as a downloadable file . 06. Give credit where credit is due Acknowledging the hard work of everyone involved in your projects by giving them their well-deserved credit is a common courtesy you shouldn’t neglect. And from a less altruistic standpoint, it highlights the fact that you’re a great team player. Make sure to mention by name those who helped make your work possible in collaborative projects, and add photo credits for pictures that you didn’t take. Additionally, explain what your part was in projects where your contribution was more limited. Remember that it doesn’t detract from your role in the project - it simply explains it better. 07. Get found on Google search results Your beautiful work deserves to be seen online - and the best way to go about it is by upping your SEO game (or ‘Search Engine Optimization’). By following a set of simple rules, you can work towards improving your design portfolio’s ranking on Google search results . Some of the best practices for improving your portfolio’s SEO are filling in metadata for your images and pages, choosing a good domain name , and making sure you use strategic keywords that Google will associate with your site. We recommend consulting with the Wix SEO Wiz for a free personalized SEO plan. Looking to take your portfolio to the next step, or designing portfolios for agencies? Check out Wix Studio .

Ready to let your work shine? Build your portfolio →   Wix Portfolio helps creators build beautiful portfolio websites  to display their work professionally. Whether you're a photographer capturing moments, a designer crafting brand identities or an artist expressing your vision, this built-in feature transforms your creative work into a polished website that attracts clients and opportunities. Think of it as your personal gallery space on the web. Unlike generic website builders  that treat portfolios as an afterthought, Wix Portfolio understands what creative professionals need: clean layouts, image optimization and client-friendly navigation that makes your work shine on any device. Wix simplifies portfolio creation, allowing any creator to build a standout p rofessional portfolio  with ease. New to websites? Learn how to create a website  quickly and easily with our step-by-step guide. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: What is and how to use Wix portfolio Wix Portfolio is built for creators who want to organize, share and grow their work online in a way that’s easy, professional and adaptable. It stands out for its user-friendly setup, flexible project organization, built-in client features and smart integrations. See the summary below for a quick snapshot: Feature What it means for you Benefits Specialized templates Designed for all creative fields Easy to start, looks polished instantly Project organization Galleries and collections Show off your work the way you want Customization Full control over style and layout Makes your brand and work shine Built-in client tools Password-protected galleries, forms Professional communication, streamlined feedback Integrations Social, analytics, email marketing Grow your audience and insights easily Mobile optimization Works on any device Your work looks great anywhere SEO features Creative portfolio-focused Improves discoverability in search Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website What makes Wix Portfolio different Wix Portfolio isn't just another website template  collection. Wix provides templates crafted for creative professionals but it goes further by offering a specialized system designed around how your work should be presented online. It automatically organizes your projects into collections, creates beautiful galleries and provides client-facing features that traditional websites lack. Here’s what sets Wix Portfolio apart: Creative portfolio templates  for photographers, designers, artists, architects and more Automatic image optimization  so your work always loads quickly and looks crisp Video support  for showcasing reels and motion projects Project collection and gallery organization  that adapts to your content Built-in client tools  like password-protected galleries and direct feedback options Flexible layouts  that suit a wide range of creative fields Most portfolio builders force you to squeeze your creative work into rigid templates. Wix Portfolio takes the opposite approach. You start with your work, then the platform adapts to display it properly. This means your photography portfolio will handle large images differently than a graphic design  portfolio, and both will look different from an architectural portfolio. Wix optimizes images automatically, so your photos load fast while looking crisp. Plus, Wix supports video content, letting you feature motion work or reels alongside images, all with simple upload tools. The platform also includes built-in client management tools. You can create password-protected galleries for client review, collect feedback directly through the website and even handle project proposals without switching between different platforms. Why creators choose Wix Portfolio Creative professionals face unique challenges when building their online presence. Your work needs to load quickly, look incredible on mobile devices and convert visitors into paying clients. Generic website builders often fall short in these areas. Best website builders for portfolios , like Wix Portfolio, solves these problems with features specifically built for creative work. The platform automatically optimizes images for web display while maintaining quality. This means your high-resolution photos load quickly, without losing their visual impact. The client experience matters as much as the visual presentation. Wix Portfolio includes features like client galleries, project timelines and integrated contact forms that guide potential clients toward hiring you. These aren't add-ons or third-party integrations, they're core features built into the platform. Wix includes SEO tools  designed for creative professionals, so your projects have a better chance of showing up in image searches and local results. Alongside that, Wix Analytics , lets you see which projects get the most attention and how visitors explore your site. These built-in insights help you evolve your portfolio and attract more of the right clients. Discover what is a portfolio  and how it can showcase your skills. Setting up your Wix Portfolio step by step Getting started with Wix Portfolio takes less time than you might expect. The platform guides you through each step, from choosing your template to publishing your finished site. Choose your starting point Upload and organize your work Customize your website design Add essential pages Choose your starting point Wix simplifies portfolio creation from the first step. Begin by selecting a portfolio template  that matches your creative field. Wix offers templates specifically designed for photographers , designers , artists , architects  and other creative professionals . Each template includes pre-built sections and layouts optimized for that type of work. Wix provides templates with structure, flexibility and a visual style you can fine-tune. Don't worry about finding the "perfect" template. You can customize everything later. Focus on finding a structure that matches how you want to organize your work – whether by project type, chronologically or by client industry. Discover how to make a portfolio  that stands out. Upload and organize your work Once you've chosen your template, start uploading your best projects. Wix Portfolio automatically creates galleries and optimizes your images for web display, so your work always looks its best and loads quickly. Wix optimizes images as part of its seamless workflow, taking the extra step out of your hands while keeping everything polished. You can organize work into different collections based on project type, client or any other system that makes sense for your business. Quality matters more than quantity here. Choose 15-20 of your absolute best pieces, rather than uploading everything you've ever created. Your portfolio should tell a story about your capabilities and style, not serve as a complete archive of your work. Customize your design After uploading your work, customize the design to match your brand. This includes choosing colors, fonts and layout options that complement your creative style. Wix Portfolio provides design flexibility while maintaining the professional structure your work needs. Pay special attention to your homepage. This is where first impressions happen, so choose your strongest work to display prominently. Many creators find success with a simple hero image or video that immediately shows visitors what they do. Add essential pages Every online portfolio  needs certain pages to function professionally. Create an About page that tells your story and explains your approach to creative work. Include a Services page that clearly outlines what you offer and how clients can work with you. Contact information should be easy to find on every page. Include multiple ways for potential clients to reach you – business email , phone and contact forms all serve different purposes in the client acquisition process. Learn how to create different types of portfolios with our step-by-step guides: How to build a freelance portfolio How to build a software engineering portfolio How to create an animation portfolio How to create a marketing portfolio How to create a modeling portfolio How to make an architecture portfolio How to make a business portfolio How to make an event planner portfolio How to make a fashion portfolio How to make a film portfolio How to make a homeschool portfolio How to make an illustration portfolio How to make an interior designer portfolio How to make a journalism portfolio How to make a music portfolio How to make a pr portfolio How to make a tattoo portfolio How to make a teaching portfolio How to make a video portfolio How to make a writing portfolio Making your portfolio work harder A great portfolio does more than display your work,  it actively helps grow your business. Wix Portfolio includes several features that transform your website from a passive gallery into an active marketing strategy  tool. Client galleries and proofing Wix enables password protection for galleries, so you can set up secure, client-specific spaces for project review. This feature allows clients to review projects privately and provide feedback directly through your website. You can organize images by shoot or project phase, making it easy for clients to navigate large collections. The proofing system lets clients mark their favorite images or request specific edits. This streamlines the review process and reduces the back-and-forth emails that slow down project completion. Wix enhances client collaboration by enabling direct communication, image selections and feedback tools. These features allow you and your clients to move projects forward without friction. Project case studies Transform your best projects into detailed case studies that show your creative process. Include before-and-after images, explain your approach and highlight the results you achieved for clients. These stories help potential clients understand not just what you create, but how you think and work. Case studies also perform well in search engines, because they provide detailed original content about your work. This can help your portfolio appear in searches related to your specific creative services. Mobile optimization More than half of all web traffic originates from mobile devices . Wix Portfolio automatically creates mobile-optimized versions of your galleries, but you should test how your work appears on different screen sizes. Consider how your images will look when viewed vertically on phones versus horizontally on tablets. Some projects benefit from mobile-specific cropping or alternative layouts that work better on smaller screens. Connecting integrations that grow your business Wix Portfolio connects with various tools that help manage your creative business more effectively. These integrations automate repetitive tasks and provide insights into how your portfolio performs. Some of the most useful integrations include: Social media integration:  Link your Instagram, Facebook and other accounts to automatically pull recent work into your portfolio. Analytics and insights:  Understand which projects attract the most attention, where visitors spend their time and how they navigate your site. Email marketing tools :  Capture email addresses and connect with platforms like Wix email marketing to keep your audience engaged. Client management tools:  Streamline communication and feedback directly through your site. SEO features:  Improve your portfolio’s visibility with tailored SEO tools. Social media integration Wix connects to social media, allowing you to link your Instagram, Facebook and other accounts to automatically pull recent work into your portfolio. This keeps your website fresh with new content, while reducing the time you spend on updates. Social proof matters in creative fields. Displaying your social media presence and follower counts can help establish credibility with potential clients who discover your work through your portfolio. Analytics and insights Understanding how visitors interact with your portfolio helps you make improvements over time. Wix offers analytics as a built-in feature within Wix Portfolio, showing which projects get the most attention, where visitors spend their time and how they navigate through your work. Use this data to organize your portfolio more effectively. If certain projects consistently get more views, consider featuring them more prominently on your homepage or in your marketing materials. Email marketing connections Capture visitor email addresses through newsletter signups and project inquiry online forms . Connect these leads to email marketing platforms like Mailchimp or Constant Contact to nurture relationships with potential clients over time. Wix enhances client collaboration by making it easy to stay in touch, share project updates and gather feedback—all from one place. Regular email updates about new projects, behind-the-scenes content and industry insights keep you top-of-mind when contacts are ready to hire creative professionals. Looking to create a specific portfolio website? See these examples for inspiration: Animation portfolio examples Architecture portfolio examples Digital portfolio examples Fashion portfolio examples Industrial design portfolio examples Illustration portfolio examples Interior design portfolio examples Model portfolio examples Photography portfolio examples Social media portfolio examples UX portfolio examples Video portfolio examples Web design portfolio examples Writing portfolio examples What is and how to use Wix Portfolio FAQ Is Wix Portfolio free to use? Wix offers a free plan that includes basic portfolio features but you'll need a paid plan  to remove Wix branding, connect a custom domain and access advanced features like client galleries and analytics. Can I use my own domain name? Yes, all paid Wix plans allow you to connect a custom domain name  to your portfolio. Wix supports custom domains, giving you a more professional web address like yourname.com instead of yourname.wixsite.com . How many images can I upload? Storage limits depend on your Wix plan, ranging from 500MB on the free plan to unlimited storage on premium plans. Most creative professionals find that the mid-tier plans provide plenty of space for their work. Can clients download images from my portfolio? You control download permissions for each gallery. You can allow downloads for client review purposes, while protecting your work from unauthorized use in public galleries. Does Wix Portfolio work well for video content? Yes, the platform supports video uploads and streaming—Wix supports video content so you can create video galleries, embed work from Vimeo or YouTube and include video in project case studies. How do I get my portfolio found on Google? Wix portfolio includes SEO features , so you can focus on creating descriptive titles for your projects and writing detailed about pages that include relevant keywords for your creative services. Can I password-protect my entire portfolio? While you can't password-protect the entire site, you can create password-protected pages and galleries for private client work or work-in-progress reviews.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Why do you need a portfolio? A portfolio is more than just a collection of your work, it's a strategic online tool that can help with your career growth, with establishing your professional identity and with winning new projects and jobs. In fact so effective are portfolios at helping with this, it's hard to argue why you wouldn't need to make a portfolio . Psychologically, portfolios create trust through transparency. When someone can see examples of your work, they experience reduced uncertainty about your capabilities. This transparency creates confidence in your abilities before you're ever hired or contracted. With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Why do I need a portfolio? 4 reasons why Tangible demonstration of your skills Career development tool Personal brand builder Networking accelerator 01. Tangible demonstration of your skills Resumes tell employers what you can do but portfolios show them and that's what makes them so necessary. In a competitive job market, the ability to demonstrate your capabilities through actual work samples gives you a significant advantage over candidates who only offer written descriptions of their skills. We're using this videographer portfolio example to show how this works in real-life. Rey Film ’s portfolio uses case study formatting, giving potential clients insight into the process and results of each project. That adds major credibility. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 02. Career development tool Your portfolio serves as an archive of your professional journey. By documenting your growth over time, you can identify patterns in your work, recognize your strengths and pinpoint areas for improvement. Just make sure to use old projects wisely, you don't want to clutter your portfolio with work that isn't relevant any longer. Balancing current and older projects is key. Take inspiration from this photography portfolio example by Fei Luo Photography . Fei splits her portfolio into four categories: landscape, fashion, dancers and shadow work.  When hovering over “Portfolio” in the top navigation, visitors can find pages showcasing Fei’s work in film, advertising and more. By organizing her portfolio by industry, she can show off both the breadth and depth of her expertise in different subject matters like fashion.   03. Personal brand builder A carefully thought out portfolio communicates your unique professional identity. It showcases not just what you can do but how you approach problems, the quality of your execution and what sets you apart from others in your field. Its not just the projects you display but how you build your portfolio that helps set your brand apart. This example of one of our best portfolio websites to show just this. Brand designer and creative director Ryan Haskins ’ portfolio website is full of surprises, starting from the expressive typography on his homepage. Blending more than three typefaces on one interface is generally seen as a big design no-no but Ryan has taken font pairings to the extreme in order to showcase his unique skills. 04. Networking accelerator Having a polished portfolio creates conversation opportunities with potential employers, clients and collaborators. It provides a concrete reference point that makes networking interactions more meaningful and memorable. It also gives you something to share once you connect with the right person. This digital portfolio example by model Kayla Arianne shows just how long gone are the days of models around a book overflowing with tear sheets and test shots to go-sees. How important is a portfolio by industry For the longest time portfolios were the domain of creatives, however they've increasingly become valuable across virtually all industries. Designers and artists use portfolios to showcase their creative capabilities and stylistic range This art portfolio example by Lissa Brandon showcases her work with a bold style that is all her own. Writers and content creators need portfolios to sample their writing, unique or flexible voice, writing versatility and range of expertise This writing portfolio example by Jeff Donahue does just that. Developers and engineers rely on portfolios to demonstrate their code samples, technical projects including both the solutions and outcomes. Learn more: How much does a portfolio cost? How to build a web developer portfolio Marketers should build portfolios to show their campaign results, strategy documents and performance metrics achieved. Influencer marketing agency Incast facilitates partnerships between brands and social media influencers and uses their portfolio to show this clearly and effectively. Learn more: How to make a marketing portfolio , How to make a business portfolio , How to make a PR portfolio Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Not sure what type of portfolio you need? Here are a few to inspire you. Graphic design portfolio examples Architecture portfolio websites and examples Web design portfolios Interior design portfolios Model portfolio examples Looking to create a portfolio? Learn more about the best portfolio website builders to choose from What are the advantages of having a digital portfolio? Global accessibility: Creating a professional portfolio for potential employers or clients to read anywhere, anytime widens your pool of clients by a lot. Constantly updated: They're easy to refresh with your new work and projects. This means as your skills and experience grows, you can easily show this by updating your portfolio. Integrating multimedia: Videos, interactive elements and other diverse media types can all be used to show just what you can do and how well you do it. This makes digital portfolio's more effective at engaging the right people. Analytics and measurement: On a Wix portfolio, for example, you can use in-built Wix Analytics to understand who visits your site and how well (or not) they engage with it. This can help you to constantly improve it to improve engagement.

A portfolio is a curated collection of work samples, projects and accomplishments that showcases your skills and expertise as a professional. Unlike a resume that lists qualifications, a portfolio website provides tangible evidence of your abilities through actual work samples. Thanks to free website builders , creating a portfolio online is easier than ever. It serves multiple purposes because it: Demonstrates your competence and skill level Showcases your unique personal and professional style and approach Documents your professional growth over time Provides concrete examples for job interviews or client pitches Establishes strong credibility in your field or specific profession With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Get inspired by these best portfolio websites . What is a portfolio by type? Portfolio types by industry Creative portfolios Used by designers, artists, photographers, writers. Web design portfolio examples For example , Olya Black’s  web design portfolio excels in its simplicity. Designers portfolios should include high-quality images showing their final work, process sketches and development stages, detailed project briefs and client constraints, before and after comparisons where possible. Art portfolio examples In this example, Jessie’s art portfolio  is full of flair. Photography portfolio examples We love how Vanessa Mckeown uses her photography and art portfolio to show off her colorful work—and to sell it. Writing portfolio examples See how Sam Carlson takes his writing portfolio a step further by putting his client work front and center. Writers portfolios should focus on showing a variety of content types and formats, a range of voice, tone and style samples, as well as published pieces with contextual information plus results and performance metrics when available. Technical portfolios Used by developers, engineers, architects. Software engineering portfolios Architecture portfolio examples Explore how Gage Home Designs  nails the essentials of a strong architecture portfolio website—especially when it comes to building trust and showing off their work. Developers portfolios should be made up of code samples with explanation, project repositories with documentation, technical challenges and solution approaches plus deployment examples and functional outcomes. Professional portfolios Used by business professionals, marketers, consultants. Business portfolio See how Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Business professionals can use their portfolio to include case studies with measurable results, strategy documents and implementation examples, plus leadership initiatives taken and project management experience. Marketing portfolios Marketing portfolio examples Explore how Web design agency Lets One works closely with businesses to create an integrated marketing strategy that involves website creation, branding and social media. Academic portfolios Used in educational settings to demonstrate learning. Homeschool portfolios   The Eclectic Homeschool's portfolio is bursting with personality and creativity. Teaching portfolios Be inspired by how Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme . Investment portfolios Used for collections of financial assets managed for specific objectives Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio types by format Physical portfolios : Tangible collections in folders, binders, or presentation cases Digital portfolios: Online presentations via dedicated websites, PDFs or platforms Portfolio types by purpose Resume portfolios: Create by job seekers, often to complement not replace a resume. Learn more about how to make a portfolio for a job. Client portfolios : Designed to win client business or a specific project. Growth portfolios : Documenting professional development over time. PR portfolios: Made to showcase publicist examples and real-world results to attract clients. Learn more about how to make a PR portfolio . What are the essential components of a portfolio? While contents vary by field, effective portfolios typically include: Carefully curated work samples to show the range and quality of your work. Case studies that show specific projects of yours from concept to completion. Documentation of your process with insights into your methodology and approach. Context setting, including explanations of challenges, solutions and outcomes throughout each project. Relevant technical information about tools, technologies or techniques used. A professional biography with a brief introduction highlighting your background and expertise. Testimonials and results centered around client feedback or measurable outcomes of your work. How to make a portfolio that wows Choose from one of the best portfolio website builders like Wix Select the right portfolio template for your industry and portfolio type - Resume portfolio templates - Personal portfolio templates Curate your work and case studies Structure your portfolio with clear navigation, page hierarchy and a consistent presentation format and design. Learn more: How to make a portfolio How much does a portfolio cost? Main advantages of having a digital portfolio Acts as a dynamic showcase of your work. Its easily accessible to anyone with the URL link, regardless of their location in the world or time zone. People respond more positively the more accessible an asset it and it opens your work up to a global audience. Sharing your portfolio is as simple as sending a link, making it an efficient way to network and apply for new opportunities. Its a visual proof of your skills. Whether you use images, videos or audio to to visually show your capabilities, they're bound to be more engaging and impactful than a traditional one dimensional typed resume. Visibility boosting. A digital portfolio boosts your visibility, makes it easier for potential employers and clients to discover your work. Its super easy and fast to update. It allows for quick and easy updates, ensuring your portfolio always features your most recent and impressive projects. You tailor the content. You have the ability to customize your portfolio to highlight the skills and experiences most relevant to specific opportunities. Reinforce your personal branding . It serves as a strong tool for personal branding, allowing you to express your professional style and stand out from the competition.

Ready to let your work shine? Build your portfolio →  A portfolio doesn’t have to live on a website. You can present your work in many ways—on social media, PDFs, repositories or portfolio platforms—and each can serve a purpose depending on your goals. But not all options are equal. Some give you full control over how your work looks, flexibility to update and grow as your skills evolve, and the professional polish that helps clients, employers or collaborators take notice. What is the difference between a website and a portfolio? A website is your space online where people can learn about you, your work or your business. Creating a website lets you share your story, highlight services, feature a blog and include pricing or testimonials. It can also serve as an online store or a place for visitors to take action like contacting you or booking services. It’s your online home where people get a clear sense of who you are and what you offer. A portfolio is more focused. Its main goal is to show your best work and demonstrate your skills. It can exist on a website, as its own site, a PDF or even a physical collection. The focus is on curation—showing only what matters and what will impress potential clients or employers. While a website can do many things, a portfolio exists to highlight what you can actually deliver. Learn more: What is a portfolio Online portfolio platforms Portfolio platforms vary in type and purpose. Some are dedicated spaces for hosting creative work, others are website builders where you can create a full site with a portfolio section and some are social platforms where you share your projects and connect with others. Each offers different levels of customization and ways to present your work. Portfolio type Domain & branding Design flexibility Ownership & control Audience & visibility Portfolio websites  – Full websites to show your work and brand, with pages for projects, blogs or services Full custom domain name , full branding High flexibility, control over portfolio layouts , fonts and colors You own the site and content Discoverable via search engines, grows with your career Dedicated portfolio sites  – Platforms just for displaying work in neat layouts Usually a subdomain, limited branding Limited templates, small tweaks Platform-owned, follow their rules Built-in community, easy to be seen on the platform Social & creative networks  – Online communities to share work and connect Platform domain, minimal branding Minimal customization, feed-based layouts Platform-owned, posts follow algorithms Good for networking and engagement, harder to organize portfolio Technical platforms  – Sites for live projects, code or interactive demos Usually platform domain, limited branding Focused on technical content, less on visuals Platform-owned, must follow rules Seen in niche communities, limited general audience Why many portfolio options fall short Many alternatives to a portfolio website promise quick results but come with hidden trade-offs. Limited layouts, rigid formats and lack of control can hold your work back from making the impact it deserves. Let’s take a closer look at the main options and why they often aren’t enough on their own. 01. Portfolio-sharing platforms Portfolio-sharing platforms are made for creatives. They let you upload your work, organize it by projects and connect with other artists, designers or potential clients. The main benefit is speed. The downside is control. Most platforms have strict layouts and limits on how much you can change the design. Your portfolio can end up looking like everyone else’s, and you don’t fully own the space. You also depend on the platform’s rules and stability—if it changes or shuts down, your work could disappear or lose visibility. These platforms are good for quick exposure but often don’t give you the freedom to show your style or brand fully. 02. Social media profiles Social media platforms can be a way to put your work out there. You can share images, videos and updates and connect directly with an audience. They’re great for networking, getting feedback and giving people a peek at projects while they’re still in progress. The catch is structure and longevity. Feeds are made for scrolling, not telling a clear story. A client or recruiter might have to scroll through dozens of posts to see what you’re capable of. Layouts are limited, and your work can get buried fast. Social media is excellent for engagement and exposure, but it rarely gives the organized, professional portfolio presentation. It works best as a supplement to your portfolio, not a replacement. 03. PDF or digital portfolios PDFs or interactive slides give you full control over how your work appears. You can arrange images, case studies and process shots exactly how you want, which makes them ideal for sending directly to clients, employers or schools. At the same time, they are limited in reach. Only people you send them to will see your work, updating them can be tedious and you won’t get insights into how viewers interact with your projects. PDFs work well for one-on-one presentations but don’t provide the visibility or growth potential of a website. Get inspired: Digital portfolio examples 04. GitHub or code repositories Developers often rely on GitHub or similar platforms to share their work. It’s perfect for posting code, tracking versions and showing projects like a Raspberry Pi experiment, a custom web app or a machine learning model. For technical audiences, it proves skill and experience. But GitHub isn’t made for storytelling. Non-technical clients or recruiters can find it confusing, and you have little control over how your work looks. A professional website, on the other hand, lets you combine visuals, context and contact info in one place so anyone can understand your projects and reach out easily. Should I make a website for my portfolio? A website puts you in control, letting you decide exactly how your work, your story and your brand are seen. It gives you a professional presence that stands out, makes it easy for the right people to find you and grows as your work evolves. Instead of fitting your work into someone else’s format, a website shapes itself around your vision and keeps you ready for new opportunities. Website gives full control of your portfolio A website puts you in charge of every detail. You can choose layouts, colors, fonts and navigation so every element reflects your style and vision. You can add interactive elements, embed videos or animations, organize projects in unique ways, and create custom pages for case studies, blogs or client stories. With a website builder , you can start from a variety of predesigned templates and tweak them to suit your needs or let a free AI website builder generate a professional design in minutes. You’re never limited by rigid structures—your work has room to breathe and each project can have its own rhythm and emphasis, letting viewers experience it exactly the way you intend. Portfolio website templates Your work and story come together A website lets your work speak but it also lets you tell the story behind it. You can share your creative process, explain challenges and solutions and highlight results. Client stories, testimonials or behind-the-scenes insights turn projects into narratives that resonate. Visitors don’t just see your skills—they understand your approach, your thinking and what makes you unique. It becomes a space where personality and professionalism coexist, helping people connect with your work on a deeper level. Learn more: What should a portfolio website include Website helps people find your portfolio Your portfolio can get found on its own. Search engines and AI tools can guide clients, collaborators or recruiters straight to your work. Each new project, blog post or case study adds to your visibility and strengthens your site. Over time, it becomes a living record of your skills, approach and growth, letting the right people discover exactly what makes you stand out. Learn more: How to make an architecture portfolio How to make an interior design portfolio Portfolio website grows as your career evolves A website grows with you instead of locking you into what you started with. You can start with a simple one-page portfolio and gradually expand it with blogs, services, client stories or interactive demos. Each addition fits naturally, keeping your portfolio current and relevant. As your skills and projects evolve, your site adapts, turning it into a long-term tool that reflects your growth and ambition. Learn more: Best website builder for portfolio Combine professionalism with personal touch A website shows how you think in a way other formats can’t. You can guide visitors through each project, highlight the challenges you solved, and show what makes your approach unique. Your personality comes through in the way you tell stories, structure work, and connect ideas, creating a sense of your process and style. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Create a sleek portfolio quickly with Wix Wix makes building a portfolio fast, flexible and professional. You can pick a template made for creatives and tweak it to match your style, add galleries, videos or interactive demos and have everything hosted securely. AI tools make it even quicker, helping you create polished layouts, write clear copy or suggest design tweaks in minutes. Even without design experience, your site looks thoughtful and cohesive with typography, spacing and visuals that feel professional. Updating your portfolio is easy, so new projects, case studies or client stories can be added quickly while keeping everything looking sharp. Does a portfolio have to be a website? FAQ Does a website count as a portfolio? Yes, a website can be a portfolio if it focuses on presenting your work, skills and achievements. A portfolio website lets you organize projects, provide context and share your creative process, giving potential clients or employers a clear picture of what you can do. Where do people put their portfolio? Portfolios can live in many places depending on how you want to share your work. They can be on personal or portfolio websites, social networks or professional communities. PDFs, slide decks, physical portfolios, videos or interactive demos are also used to show work directly to clients or in person. How to make a simple portfolio? Start by choosing your best 5–10 projects that show your skills and range. Organize them clearly and add brief descriptions or context for each. Then pick a website builder or online portfolio tool and build your portfolio: create pages, upload your work, adjust layouts and fonts and make sure everything is easy to view and navigate. How much to create a portfolio website? The cost can vary. You can start for free with basic website builders, pay around $5–$15 per month for a plan that includes website hosting and templates, or spend $500–$2,000 or more for a custom design. Should a portfolio be a website or a PDF? It depends on how you want to share your work. A website makes your portfolio easy to find, keeps it updated and lets you show interactive or multimedia projects. A PDF is simple to send, works offline and is good for one-on-one meetings, but it won’t reach people on its own. Many creatives use both: a website for visibility and a PDF for direct sharing.

Ready to let your work shine? Build your portfolio →  Before creating your own portfolio website , check out this selection of the best portfolio websites—all made with Wix's website builder . Seeing how others present their work can help you figure out what makes you unique and how to bring that into your website design. TL;DR: best portfolio websites Looking to build or revamp your portfolio website ? This curated list of standout portfolios shows how creatives—from illustrators to UX designers—highlight their work, tell their stories and build credibility. These examples offer ideas for layout, visuals and content strategy to help your site work as hard as you do. A great portfolio keeps your best work front and center, uses clear navigation and concise project descriptions, and adds personal touches to stand out. Include calls to action, results or testimonials to turn your site into a client magnet. The goal is simple: tell your story, show your style and make it easy for the right opportunities to find you. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Best portfolio website examples Alina Fomin (illustrator and animator) Sophie Westfall (UX) Steve Wolf Designs (graphic design and branding studio) Kristina Smolyar (model)   Chipie Designs (branding design studio) Lindsey Brooke Design (interior design) Studio Bagaz' (branding and production) David Milan (art director) By Experience (design agency) Aling Wen (photographer) Anna Leovy (artist and illustrator) Reut Chen (textile designer) Lena Steinkühler (graphic designer) Mathias Holmberg (architectural design) T Sakhi (interior designers) Studio Burge Nur Saltik (industrial designer) Rafael Varona (animator) Color Drunk (interior design) Pedro Campos (oil paintings) Shinyoung Kim (animator and illustrator) Starting a business in design? Use this design name generator to name it. 01. Illustration and animation portfolio: Alina Fomin True to her belief that "great visual storytelling combined with engaging content makes miracles," illustrator and animator Alina Fomin uses her portfolio to deliver an immersive experience. Right from the first page, you can see her ingenuity; Alina uses elegant animations and well-placed text to guide you through her work. She incorporates multiple design features across her site, including hover effects and creative illustrations. She also arranges her work samples into staggered columns to add even more depth and movement. You’ll find yourself scrolling through the entire site, getting lost in the stunning array of artwork. 02. UI/UX design portfolio: Sophie Westfall Specializing in branding and UI/UX design, Sophie Westfall 's UX portfolio website example certainly demonstrates her skills in both areas. She’s crafted a well-defined visual language when planning how to create a website as her career portfolio, made up of bright colors, geometric shapes, illustrations and animation. In addition, subtle touches like an interactive feature image exude personality and wit. Take note of the comic microcopy, particularly at the bottom of her site, offering a fresh take on the usual social bar icons. "Honestly too gen z not to post on TikTok but also too much of a perfectionist to post consistently," she writes about her TikTok profile. 03. Graphic design portfolio: Steve Wolf Designs With the super sharp high-quality visuals on Steve Wolf ’s design portfolio website, it almost feels like you can reach out and grab the products photographed in this type of website . The organized grid layout and screen-to-screen visuals put the emphasis on the works themselves. A discreet hover effect on each image reveals the name of the project, while keeping text to a minimum. To make a portfolio in a similar style, head over to this template . You can add your own works and adjust the design to express your style. You'll also find plenty best portfolio layouts and portfolio website templates as examples on which you can base your design. 04. Modeling portfolio: Kristina Smolyar Kristina Smolyar ’s online modeling portfolio shows us the power of incorporating video effects into a website. This personal web page uses neutral tones and soft imagery on the homepage to showcase Smolyar’s stunning work. However, visitor’s will notice a bold strip at the bottom of the page that breaks this natural, angelic vibe. A picture of Smolyar wearing a white and yellow shirt on a red couch that’s overlaid with a contact form provides contrast in color and style, an effective way to grab visitors’ attention. Despite the fact that this model portfolio example  is only one page, the use of video in both the top strip and the middle of the page is used to convey Smolyar’s brand image and modeling style, and allows you to feel a more personal connection to her. Learn more: How to make a fashion portfolio How to make a modeling portfolio 05. Graphic design agency portfolio: Chipie Designs If there's one thing designer Claudia del Castillo did well in creating the portfolio for her firm, Chipie Designs (and we would argue there are plenty of things), it's her attention to detail. By infusing the firm's signature cyan-green across the site, down to the interactive hover effects, she crafts a cohesive visual narrative that both delights and informs. The structure of the graphic design portfolio example is user-centric; each work sample serves as a portal to a more detailed case study, offering insight into Chipie Designs' contributions and project outcomes. Moreover, the use of dropdown menus is a strategic choice for seamless site navigation, allowing visitors to effortlessly delve into the portfolio or select a specific client's case study. This intuitive design choice underscores the firm's dedication to a superior user experience, showcasing how functional elements can align perfectly with aesthetic presentation. 06. Interior design portfolio: Lindsey Brooke Design Lindsey Brooke Design’s portfolio website is a beautiful reflection of the studio’s timeless and curated aesthetic. The clean, spacious layout highlights each project with high-quality imagery, letting the work speak for itself. A neutral color palette and elegant typography create a calming, sophisticated feel, while the intuitive navigation makes it easy to explore the studio’s thoughtfully designed spaces. This site is a perfect example of how simplicity and elegance can leave a lasting impression. 07. Graphic design studio portfolio: Studio Bagaz’ Graphic design brand Studio Bagaz ’ is all about crisp aesthetics when it comes to their professional portfolio website. This sophisticated simplicity also applies to their website navigation, thanks to the organized structure of their site. Visitors can swiftly move between pages using the fixed website menu on the side, or by clicking on the images of the works themselves. The menu opens up as a lightbox that slides onto the screen, covering half of it. Not only does this fill the screen with new compositions and color combinations, but it also lets visitors remain on the page they were browsing while simultaneously navigating around the site making for great user experience design. 08. Artist portfolio website: David Milan Designer, art director and hand lettering artist David Milan places his art center stage. By including only the most crucial elements on the header and opting for a simple monochrome palette, David draws visitors’ eyes directly to his colorful designs. His gallery of works spans the width of the screen, making up the majority of the website. David has used the Wix Pro Gallery to form a feed-like website layout that visitors are invited to scroll down for great usability. This straightforward structure allows for more and more images to be uploaded, making for a design portfolio that is easy to update as his body of work expands. Learn more: Writing portfolio examples 09. Creative marketing portfolio: By Experience An energizing cobalt blue fills the screen on design agency By Experience ’s homepage. Adding to this dynamic sensation is the fast-paced animated text on the top fold of their site. The tone of voice is self-assured and to-the-point, inviting visitors to reach out and hire their expert services. As opposed to the other portfolio website examples in this selection, By Experience shares their work alongside testimonials by satisfied customers. This demonstrates their skills and past successes, helping to attract potential clients. They make it easy for visitors to contact them by including a static floating menu icon in the top right-hand corner that leads to an online form for getting in touch. Using your professional portfolio as a personal marketing portfolio is never a bad idea. 10. Photography portfolio: Aling Wen Photography Crafting a photography portfolio is much like curating an art exhibition; it's an intimate reflection of the artist's eye, requiring thoughtful presentation to truly resonate with the viewer. Aling Wen 's website perfectly exemplifies this, drawing you in with a dreamy, fullscreen portrait that spills over the edges, inviting you into the photo's idyllic setting. Aling has separated her portfolio into sections so that her clients can view samples that are relevant to their purposes. The website's design—featuring a graceful font, a sprightly logo, and a subtle color palette—wonderfully complements the ethereal quality of her photos. We love that she chose to add some variety to the layout so that each fold feels like a unique treat. 11. Digital art portfolio: Ana Leovy Artist and illustrator Ana Leovy proves that an illustration portfolio doesn’t necessarily need images to succeed. In fact, the homepage of her portfolio website contains no images whatsoever, but rather a burnt orange background, her logo and a few introductory sentences that act as an alternative navigation menu. With no imagery at all, Ana still manages to form a highly visual homepage, thanks to her attention to detail, typography, digital art and color. To showcase her works and sell art online through her store, Ana implements a simple light grey background that gives her vivid illustrations the platform they deserve. This also really helps establish her unique personal branding style. 12. Textile design portfolio: Reut Chen Textile designer Reut Chen has gone for a classic grid layout on her portfolio website. The geometric building blocks that make up her site contrast with her works, which have a more organic, textured and handmade feel. The simple, distraction-free web design lets her art stand out. If you’re wondering how to make a portfolio and in search of some good inspiration, Reut’s website is a great example to follow. Breaking away from the grid is a new project that she has chosen to highlight at the top of her homepage. By putting the spotlight on this particular piece, potential clients or collaborators can instantly understand which areas she is currently exploring. Tailoring your portfolio to the type of work you want in the future as a freelancer is a key graphic design portfolio tip. Intrigued? Subscribe to the Wix blog newsletter for your weekly dose of design inspiration. 13. 3D design portfolio: Lena Steinkühler Lena Steinkühler , a freelance graphic designer focusing on digital film and VFX art, creates a striking first impression by placing her most eye-catching pieces at the top of her site (see digital portfolio examples for even more examples). A curated selection of vibrant, somewhat surreal 3D visuals fill the screen in a slideshow format, piquing our curiosity. Scrolling down Lena’s portfolio website, plenty more visual delights await. Her works are displayed in a fullscreen grid, with a clean white border to separate between images. The use of an uneven grid, with some images larger than others, adds a sense of hierarchy and brings our focus to certain pieces more than others. 14. Architecture portfolio: Mathias Holmberg This architecture portfolio example offers a simple yet powerful representation of Mathias Holmberg ’s work. Vertical and horizontal images are pieced together in a grid with white space between each to display the range of his capabilities. The color palette used on both the website design and the images encompasses soft neutral tones, offering an inviting, approachable online space. Unlike other portfolio examples, this site contains very minimal links or navigation and almost no menu. The only other link you’ll find leads to an Info page with contact details and a link to the architect’s Instagram. Likewise, there is very limited written content, allowing Mathias’ talent to shine through in images alone. 15. Interior design portfolio: T Sakhi Sisters Tessa and Tara Sakhi design spaces inspired by the beauty of the human experience. Their interior design portfolio is a true expression of their work, combining multimedia, images and videos of urban architecture and design. A video background of blurred city lights disappears as their work is faded into view, sweeping you into Tessa and Tara’s artistic world. You’ll find an updated list of current projects and exhibits so visitors are always informed of the duo’s latest happenings. Additionally, an "About" section shares a bit about their story, creating a personal connection between the artists and potential customers. 16. Industrial design portfolio: Studio Bilge Nur Saltik This London-based industrial designer has a unique, contemporary style that shines through in her portfolio website. A striking slideshow of her latest work makes up the top strip of the Studio Bilge Nur Saltik site, containing vibrant, modern images. As visitors continue to scroll, they’ll see sleek, colorful pictures of the artist’s designs pieced together into a grid format with corresponding tones that show off her professional style. A menu at the top of this industrial design portfolio contains links to "About," "News" and "Contact" pages, as well as to an online store, which is all part of a free eCommerce website . Allowing visitors the opportunity to purchase pieces directly from her website simplifies the process for those who want to do so. The online shop contains quick-view images of each product, with a full description and price listing once you click through. 17. Digital animation portfolio: Rafael Varona Berlin and Rotterdam-based illustrator, animator and art director Rafael Varona , showcases his astonishing range of motion design on his animation portfolio website. The artist specializes in complex animated loops, which takes center stage upon entering his site with an array of colorful and detailed clips. As you scroll through the homepage, more of Varona’s work is featured in a grid-type format, giving you a front row seat to his creative world. In addition to images of his work, a menu link to the artist’s Instagram account is in the upper right hand corner along with a short "About" section. This portfolio example has very little text, highlighting Varona’s exquisite artistic talent. 18. Interior design portfolio: Color Drunk Color Drunk’s portfolio website  is a bold and dynamic showcase of their interior design expertise. The homepage immediately grabs attention with vibrant, high-resolution images of their projects, arranged in a clean, grid-like layout. Each portfolio piece is thoughtfully presented, with hover effects and detailed descriptions that guide visitors through their creative process. The use of bright colors and playful typography reflects the brand’s fearless approach to design, while the intuitive navigation ensures a seamless user experience. This site is a perfect example of how a portfolio can communicate personality and professionalism in equal measure. 19. Painting portfolio: Pedro Campos Pedro Campos’ portfolio website is a breathtaking display of his hyperrealistic paintings. The homepage captivates visitors with fullscreen, high-resolution images that highlight the incredible detail in his work. A minimalist design and monochromatic color palette keep the focus entirely on the art, creating a clean and immersive experience. Looking to take your portfolio to the next level, or designing portfolios for agencies? Check out Wix Studio . 20. Animation and illustration portfolio: Shinyoung Kim Based in Seoul and Rotterdam, Shinyoung Kim combines illustration and animation to tell stories full of color, movement and personality. Her homepage pulls you in right away with its clean layout and no distractions, just bold visuals that show exactly who she is as an artist. In the “Works” section, brand collaborations and personal pieces flow together naturally, showing how she moves between commercial polish and creative freedom. Each project opens like a small exhibition, with crisp visuals and brief notes that spotlight her role, technique and artistic voice. The “About” page keeps things personal yet professional, and her social links make it easy to keep up with her latest work. It’s a great example of how simplicity and storytelling can make an artist’s portfolio feel alive. Learn more: How to create an animation portfolio What is an online portfolio? An online portfolio is a website where you collect and present your work, skills and achievements to show clients, employers or collaborators what you do and why you’re good at it. It tells the story behind your work, highlights your strengths and demonstrates the impact you can make, helping you stand out and attract opportunities. A strong portfolio is made of elements that build trust and get people interested in working with you: Your work:  highlight projects that show off your skills, creativity and results. Pick examples that prove problem-solving, unique approaches or real impact. About you:  a short intro that shares your background, approach and what makes you different. Let your personality show so people connect with you. Skills and expertise:  make it clear what you do best, whether it’s technical, creative or specialized. Contact info:  make it simple for people to reach out via email, social links or a contact form. Extras that add value:  include testimonials, case studies or behind-the-scenes insights to show professionalism and what your work delivers. Food stylist portfolio template What makes a great online portfolio? “Good design is innovative,” stated the highly influential industrial designer Dieter Rams in his list of ten principles. Yet breaking new ground with never-before-seen website design is becoming increasingly challenging. In this competitive field, how can you make your portfolio website design  stand out from the crowd? Standing out doesn’t mean reinventing the wheel—it’s about making your portfolio clear, memorable and easy for visitors to explore. The right combination of strong work, a personal touch, and smart design choices can turn casual visitors into clients, collaborators or employers. Here’s how to make your portfolio work for you. Show your best work with results  – projects that highlight your skills, problem-solving and impact give visitors confidence in hiring you. Tell your story  – explain your approach, process or philosophy to connect with potential clients or collaborators. Highlight services and expertise  – clearly show what you offer so visitors know how you can help them. Make it easy to reach you  – include obvious contact options like email, social links or a simple form. Add credibility elements  – client testimonials, case studies or project outcomes build trust and show you deliver results. Use calls to action  – guide visitors to get in touch, book a consultation or request a quote. Capture leads directly  – consider a newsletter signup, downloadable resource or inquiry form to turn visitors into contacts. Design for usability  – intuitive navigation, clear layouts, fast loading times and mobile optimization make it easy for visitors to explore your work and take action. Features that make portfolios shine Portfolio type Must-have portfolio features How to stand out All portfolio websites Clear navigation, strong visuals, concise project descriptions, personal branding, mobile-friendly design Lead with your best work, keep it clean, show your style, and make contact easy Graphic, UX, UI design portfolio Interactive elements, organized layouts, prototypes, design mockups Highlight process visually, show before/after, include problem-solving examples Photography and illustration portfolio High-resolution galleries, consistent visual style, themed collections Group by theme, add short captions, use fullscreen previews, keep style cohesive Writing and content portfolio Sample excerpts, readable formatting, project context Include diverse samples, link to live work, highlight storytelling and results Modeling and acting portfolio Portfolio reel, strong visuals, updated contact info Feature highlight reel, show different looks or roles, make booking easy Architecture and interior design portfolios Project galleries, scalable layouts, floor plans, renderings Show multiple views, include sketches, organize by type, provide project context Agency or studio portfolio Case studies, team profiles, client testimonials, measurable results Highlight best projects, show team roles, include client feedback, simplify inquiries Multidisciplinary or mixed portfolio Categorized projects, balanced visuals and text, clear hierarchy Group by discipline, create mini case studies, balance visuals and text, show versatility Read also: A CMO's tips for creating an online portfolio that beats referrals Key factors when choosing a portfolio builder When selecting the right portfolio builder, it’s important to consider a few key factors to make sure it fits your needs: Learning curve:  Think about how much time you want to spend learning the platform. Wix is intuitive and beginner-friendly, letting you design a professional portfolio without needing technical skills while still offering flexibility as you grow. Cost:  Consider your budget. With Wix, you can start for free and upgrade only if you want premium features, giving you full control over your investment. Your goals:  Determine what you want your portfolio to do. Whether you’re looking to simply showcase your work, sell products online or engage with a community, Wix offers the tools to match your goals and help your portfolio grow with you. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website How to make your portfolio unique To make your portfolio truly unique, focus on the experience it creates for the visitor. Think beyond static galleries and explore how interaction, pacing and storytelling can immerse someone in your work. Subtle animations, layered visuals or scroll-triggered transitions can guide attention and make your portfolio feel like a curated journey rather than just a collection of projects. The goal is to make people remember how it felt to navigate your site, not just what they saw. Another way to stand out is through contextual depth. Instead of simply showing the end result, give visitors insight into your choices—why you approached a project a certain way, the challenges you overcame or unexpected lessons you learned. This transparency makes your portfolio feel alive and adds a layer of professionalism that’s hard to convey with images alone. It positions you as someone thoughtful, reflective and strategic, not just talented. Finally, think about how your portfolio can create opportunities on its own. Integrate elements that invite collaboration or feedback, like interactive demos, downloadable resources or embedded forms for inquiries. Highlight niche strengths or specialties that are unique to you and tailor sections to appeal to the types of clients or projects you want next. A portfolio that actively communicates your value and makes it effortless for someone to act transforms your site from a display into a tool for growth. Turning your portfolio into a client magnet A portfolio becomes a client magnet when it clearly shows how you can solve problems and deliver results. Highlight the outcomes of your work with concise project descriptions, before-and-after visuals or metrics. Make it clear who you help and how so visitors immediately understand why they should hire you. Make getting in touch simple. Use obvious contact options, clear calls to action and forms that don’t overwhelm. Add credibility with client testimonials, case studies or media features. Offering a free resource, consultation or newsletter signup can turn visitors into leads. A portfolio that proves value and makes connecting easy naturally attracts clients. Learn how to make a PR portfolio  that wins over clients. Tips to create the best portfolio website Build one of the best portfolio websites to showcase your work online and create a personal or professional portfolio that reflects your unique style. This video walks you through designing an engaging online portfolio that highlights your skills, attracts clients and helps you stand out from the rest. Creating the best portfolio website involves attention to detail and strategic planning. Using the right web templates  can give you a head start by providing a solid design foundation that you can customize to match your style. Here are some tips to help you achieve that: Focus on quality over quantity:  Showcase your best and most relevant work. It's better to have a few high-quality projects than to include everything you've ever worked on. Make sure to choose projects that demonstrate your skills and expertise effectively. " The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design," according to Anna Suntsov, Blog and Social design team lead at Wix. Introduce yourself: Personalize your portfolio by including a professional photo and a brief introduction that showcases your personality. Smile in your photo and provide insights into your professional background and passions. Leave a first impression that makes people want to get to know you. In the words of Adi Huri, product manager at WOW for Wix, “There are over 2 billions websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable.” Highlight skills and projects: Create sections to list your technical skills and expertise, along with detailed descriptions of your projects and the technologies used. Include links to your live project demos to provide tangible evidence of your abilities. Streamlined navigation: Go for a single-page layout with all essential details readily accessible. Use buttons or links to navigate to additional pages for more in-depth information, such as project details or a dedicated "About Me" section. Make it easy for visitors to contact you by including your LinkedIn profile, email address and resume links prominently on your portfolio. Keep it simple: It's easy to get distracted by flashy elements, but remember that simplicity often speaks volumes. A clean and straightforward design ensures that your work is the star of the show, making your accomplishments clear and accessible. By focusing on a simple layout, you enhance the viewer's experience and ensure that your skills and projects are easily appreciated without unnecessary distractions. Add a blog: As George Nguyen, an editor at Wix points out, " Creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about, which can be a crucial advantage for portfolio websites where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." Aim to leave a lasting impression on visitors by presenting yourself as approachable and knowledgeable. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. " Hani Safe, product lead (Showcase) at Wix Learn more: Best portfolio website builders Best plumbing website builders Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best mobile website builders   How much does a portfolio cost? Best portfolio websites FAQ Is having a portfolio website worth it? Yes, having a portfolio website is definitely worth it. It's a great way to showcase your work, attract potential clients or employers and establish yourself as a professional in your field. A well-designed portfolio website can help you stand out from the competition and make a positive impression on potential clients or employers. What should you avoid in a portfolio? When creating your portfolio website, there are a few things you should definitely avoid: Using too much text:  Your portfolio website should be primarily focused on showcasing your work, so avoid using too much text. Keep your descriptions concise and to the point. Not including your best work:  Your portfolio website should only include your best work. If you have any projects that you're not proud of, don't include them. Not having a clear call to action:  What do you want visitors to do after they view your portfolio? Make it clear by including a call to action, such as "Contact Me" or "Learn More." Not making it mobile-friendly:  With the increasing popularity of smartphones and tablets, it's important to make sure your portfolio website is mobile-friendly. Not using high-quality images:  The images on your portfolio website are what will really make your work stand out, so make sure they are high-quality and visually appealing. Should I use my real name on portfolio website? Yes, you should use your real name on your portfolio website. This is the most professional way to present yourself and will make it easier for potential clients or employers to find you. Do employers look at a portfolio website? Yes, employers do look at portfolio websites when considering candidates for jobs. In fact, a recent survey found that 78% of employers use social media to screen job candidates. This means that your portfolio website is one of the first things that potential employers will see, so make sure it makes a good impression. Can I create a free online portfolio? You can, using portfolio website builder such as Wix . You create a free online portfolio or choose from a paid plan. Either way you'll benefit from a range of portfolio templates , robust website infrastructure and web security . Which portfolio platform is best for creating a portfolio website? This entirely depends on what you need from it. Consider your design needs, ease of use template choice and the reliability and security of the platform. Wix, for example, has a very user-friendly interface, extensive template library and customization options. What are some tips for creating a best portfolio for a graphic designer? Make sure to showcase diverse projects you've completed or been involved in, your emphasize creativity and problem-solving skills. Keep the portfolio visually appealing, organized and easy to navigate. Highlight key graphic design projects, provide context and share your design process. What are some tips for creating a best portfolio for web developers? It's important to include in your portfolio a variety of projects that demonstrate your skills and versatility as a developer. This can include how you've used your skills to solve business problems, your knowledge of coding languages and your ability to problem solve. What is the easiest portfolio website? The easiest portfolio website simplifies the process and delivers great results. Wix makes it simple with drag-and-drop features and pre-designed templates so you can build your site quickly and stress-free. Designed for all skill levels, Wix is intuitive and lets you customize layouts, colors and fonts to reflect your personal style. With built-in tools for galleries, contact forms and videos, you can create a professional unique portfolio effortlessly. What not to put on a portfolio website? When building your portfolio website, avoid overloading it with too much content or irrelevant work. Focus on showcasing only your best projects to keep it clean and professional. Stay away from using overly flashy designs or auto-playing music, as these can distract visitors from your work. Lastly, skip adding personal details not related to your craft, like your full address or unrelated hobbies, to keep things focused and polished.