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Ready to showcase your best work? Start building your portfolio → Building a freelan ce portfolio can be an exciting step in your career. It’s your opportunity to share your talent with the world and create a portfolio website that opens doors to new opportunities. The way you present your work can make all the difference—it’s your story, your skills and your personality all wrapped into one. Not sure how to start? Tools like a website builder or even an AI website builder can help you get up and running effortlessly. If you’ve always wanted to learn how to make a website from scratch , this is the perfect chance to put those ideas into action. This blog will walk you through how to make a portfolio that shows your uniqu e style and attracts your ideal clients. With a little creativity and the right tools, you’ll be setting yourself up for freelancing success in no time. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a freelance portfolio?  Your freelance portfolio is more than just a collection of work—it’s your secret weapon for attracting clients and landing jobs you’re excited about. A top-notch portfolio combines creativity with strategy, showing exactly what you bring to the table. But what is a professional portfolio , exactly? It’s a carefully created space that serves as a mix of resume and sales pitch. By presenting real-world examples of your work, it gives potential clients tangible proof of what you can do. Your portfolio builds trust and gives people confidence in your ability to deliver. The magic of a freelance portfolio isn’t limited to designers or writers—it’s for all freelancers. Photographers, consultants, developers, marketers and professionals across industries can benefit from creating one. To stand out, you need a clear plan for how to create a freelance website that feels authentic to your style and goals. Using one of the best website builders for freelancers can make the process easy while still giving you the flexibility to design something unique. If you're stuck on where to start, exploring the best portfolio websites can provide loads of inspiration. A strong portfolio isn’t just about individual projects; it’s about linking your talents with the goals your audience wants to achieve. By presenting your expertise in a way that speaks directly to potential clients, you’re making it easier for them to envision working with you—and turning more opportunities into wins. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix Learn more: Portfolio name ideas How to create a marketing portfolio How to create an animation portfolio How to make an engineering portfolio How to make a freelance portfolio Define your focus Choose the right platform Pick your best work Write captivating descriptions Include testimonials or case studies Keep your portfolio organized Add a personal touch Optimize your freelance portfolio for SEO Review and update regularly 01. Define your focus Start by identifying your niche or area of expertise. Are you a copywriter, graphic designer, photographer or marketer? Highlight the services you’re most passionate about and skilled at. This clarity helps you attract the right clients who are looking for someone with your unique abilities. Plus, a focused portfolio shows that you’re confident in what you offer. Explore top freelance websites to build your portfolio and grow your business. 02. Choose the right platform Choosing the right platform to build your freelance portfolio is a crucial step—and it can be easy when you know what to look for. Start with a platform that offers flexibility and simplicity. A drag and drop website builder is a great place to begin. Many also come with a variety of website templates and portfolio website templates , so you’re not starting from scratch. You’ll also want to consider scalability . While a small site might work for now, you may need room to grow in the future as you add more projects or services. For those just beginning, look into platforms offering free website hosting to keep things budget-friendly. Next, think about your portfolio’s domain name —it’s like the business card of your website. A custom domain makes your site look professional and easier for clients to remember. Don’t stress if you’re stuck brainstorming—use a domain name generator or a domain name search tool to land on a name that reflects your style and expertise. If you're stuck on how to host a website , most platforms guide you step-by-step through the setup process. From securing that perfect domain to designing with portfolio layouts , the right tools will help you go live quickly. The result? A professional, functional portfolio that lets your work shine and grows effortlessly with your career. You might also be interested in: Best AI website builders Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders Best website builders for musicians What is a domain ? 03. Pick your best work Choose your top projects. Quality trumps quantity here—you don’t need dozens of samples. Choose pieces that showcase not only your talents but also the kind of work you want to do more of. Include a mix of projects to demonstrate versatility while staying relevant to your niche. If you're just starting out, don’t worry, you can create personal projects or mock-ups that demonstrate your abilities until client work comes in. For example, you could design a fictional branding project or write a mock blog post for a theoretical client. These examples can still demonstrate your creativity and attention to detail while giving your portfolio a polished professional touch.  Get inspired: Writing portfolio examples Web design portfolios Social media portfolio Interior design portfolios Model portfolio Illustration portfolio Photography portfolios 04. Write captivating descriptions The work itself matters, but so does the story behind it. Add descriptions to each project that provide context. What was the client looking for? How did you solve their challenges? Be sure to include measurable results wherever possible—specifics like increased sales, conversions or engagement make a big impact. 05. Include testimonials or case studies Client testimonials are golden for building trust and credibility. If a past client has great things to say about working with you, ask if you can include their quotes. Alternatively, create short case studies that walk potential clients through your process and results. They’ll love seeing how you work. 06. Keep your portfolio organized Think of your portfolio website as a well-designed store. Make it easy for visitors to find what they’re looking for. Use clear sections for your work samples, an about us page and contact information. A clean layout makes a great first impression. 07. Add a personal touch Your freelance portfolio should reflect who you are—not just your professional skills but also your personality. Use an approachable tone in your bio, and consider including a professional photo. The more personal and genuine your portfolio feels, the more likely clients are to feel a connection. 08. Optimize your freelance portfolio for SEO Make your freelance portfolio easy to find—because being seen is half the battle. Start by using website SEO practices to boost your visibility. Include relevant keywords in your project descriptions, add alt text to images and structure your site with tools that enhance your SEO features . These small tweaks can make a big difference in helping search engines rank your site higher. One powerful way to increase traffic and share your expertise? Start a blog . Blogging allows you to create fresh, keyword-rich content regularly, keeping your site relevant and engaging. Not sure where to begin? Find resources on how to start a blog and make sure to focus on blog SEO techniques, like using targeted keywords, creating compelling titles and linking back to your portfolio pages. Choosing one of the best website builders for SEO can also give you an edge. Many platforms come equipped with built-in tools to guide you through optimizing your content and ensuring your site is search-engine friendly. Incorporate smart marketing strategies to extend your reach. Actively share your site link on social media, join online communities in your niche, and engage with potential clients. A portfolio designed for discovery doesn’t just sit quietly online—it works behind the scenes to attract opportunities and drive traffic to your work. "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." - Rebecca Tomasis, blog SEO team lead at Wix 09. Review and update regularly Your portfolio isn’t a one-and-done project. Treat it as a living document and update it frequently. Add new work, remove pieces that no longer fit your goals and tweak things based on the clients you want to attract. A current and polished portfolio always makes a stronger impact. By following these steps, you’ll create a portfolio that’s not only professional but also uniquely you. It’s your chance to show the world what you’re capable of—and connect with clients who’ll love working with you. Why you need a freelance portfolio A freelance portfolio is often the first impression potential clients get of your work—so make it count. It’s your chance to show off your skills, creativity and expertise, all while proving you’re ready to tackle their challenges with confidence. More than just a collection of projects, your portfolio tells a story. It showcases your style, approach and the top-notch work clients can expect from you. A strong portfolio sets you apart in a crowded market and builds trust by showing you can deliver results. Whether it’s design samples, case studies, or client testimonials, your portfolio is a powerful tool to win opportunities and grow your freelance career. Explore more: A CMO's tips for creating an online portfolio that beats referrals Website design Logo maker Business card maker How to make a fashion portfolio How to make a tattoo portfolio How to make an event planner portfolio How to make a game design portfolio Freelance portfolio examples built on Wix  01. Alyssa's Portfolio Alyssa's Portfolio features a straightforward design, allowing her work to take center stage. It has all the essentials, proving that even a starter site can define your personal brand and invite opportunities. For budding freelancers, this is a clear example of how starting small with a polished portfolio can still make a great impression. 02. Samantha Powers Copywriter Portfolio Samantha Powers ’ portfolio embraces simplicity, which puts the focus solely on their words. This clean design is perfect for a copywriter—it lets the content do the talking, creating an immediate connection with potential clients looking for compelling storytelling and copywriting expertise. 03. Liz Waite 3D Modeler Liz Waite ’s site demonstrates how to bring something technical to life online. The design has a professional yet approachable feel, perfectly suited to showcase expertise in 3D modeling. Even with minimal visible content, the structure suggests the portfolio can impress with dynamic, visual creations. 04. Rebecca Berry Stylist Portfolio Rebecca Berry 's portfolio leans into a bold personality, ideal for reflecting the flair of a creative stylist. Potential clients are drawn in by the promise of creativity and individuality, with a clean display of curated projects that ensure the work takes center stage. How to build a freelance portfolio FAQ How do I create a portfolio without freelance experience? If you’re just starting, include personal projects. Build examples that reflect the type of work you'd like to do for real clients. You can also create mock-ups or collaborate with peers to generate initial content. Highlight your skills by sharing related case studies or passion projects. Don’t forget to update your portfolio as you gain experience.  You can also include volunteer projects or collaborations to add credibility. What does a freelance portfolio website look like? It features a clean layout, minimal navigation and concise examples of work grouped by category or project. Be sure to keep it easy to browse on all devices. A professional bio and contact information are also essential. Include testimonials or feedback if available to build credibility.  How much money do I need to start a portfolio? You can start with a free plan on platforms like Wix. For more advanced features (like custom domain and extra features), costs can range from $5 to $20 per month. Either way, it’s a small investment that can lead to bigger freelance opportunities and a polished professional image. What is a freelancer portfolio? A freelancer portfolio is a curated collection of your work that demonstrates your skills, experience and unique style. Think of it as your online resume, but more engaging and visually driven. It gives potential clients a chance to see what you’ve done, how you work and what kind of results they can expect when hiring you. Whether through design samples, writing pieces or testimonials, the portfolio tells your professional story in a way that’s easy to browse and understand. How do I make a freelance portfolio from scratch? To build a portfolio from scratch, start by picking a platform like Wix and choosing a template that fits your profession. Add an "About Me" section where you briefly introduce yourself. Then, include examples of your work—start with mock projects, studies or personal creations if you’re new. Add descriptions for context, explaining your role and process. Finally, make sure there’s a contact page so clients can easily reach you. The key is to keep your portfolio organized, attractive and focused on what you want to offer. How do I write a portfolio description as a freelancer? Your portfolio description should be short but packed with impact. Introduce yourself with confidence and explain what you do in a way that feels approachable. Focus on the value you bring to clients—how your skills solve their problems or help their projects succeed. Use language that reflects your personality while staying professional. For example, “I’m a graphic designer specializing in branding. My goal is to work with you to create designs that resonate and help your business shine.” Is freelancing still profitable? Freelancing remains a profitable career path for those who are strategic, proactive and deliver quality work. While competition has grown, so has the demand for skilled freelancers in areas like design, writing, marketing, tech and more. The key to profitability is carving out your niche, building strong client relationships, and showcasing a portfolio that makes it easy for clients to trust you. By marketing yourself effectively and staying consistent, freelancing can certainly be a sustainable and rewarding choice. Learn more about how to make money as a freelancer to monetize your business.

Looking for the best way to build your website? Get started with Wix   → Building a business website is no longer the chore it used to be. In the past, learning how to create a website meant hiring a developer and a designer, or taking classes to learn how to do it on your own. Today, it's easier than ever. With the help of a website builder , you can achieve a polished and captivating website that appeals to your audience without needing to be a tech whiz or a design expert. In this guide, we'll explore the best website builders for small businesses that offer an array of customizable templates, intuitive drag-and-drop features and user-friendly interfaces to bridge the gap between your unique vision and technical know-how. Whether you run a boutique clothing business , a consulting firm or a local yoga studio, we'll show you the best tools for creating a business website that mirrors your brand's essence and captures the attention of your target audience. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: Best website builders for small businesses The best website builders for small businesses help you do more than just get online. They help you grow faster by improving credibility, conversions and customer trust. With the right platform, you can easily launch a professional website, streamline online sales, build stronger customer relationships and scale your business with tools designed to support marketing, bookings, eCommerce and long-term growth. Website builder Best for Key features Wix Most small businesses overall AI website builder, drag and drop editor, powerful eCommerce, bookings, marketing tools, analytics, SEO Squarespace Design focused businesses Beautiful templates, CMS tools, mobile responsive design, eCommerce Square Online Brick and mortar and POS users Built in payments, inventory sync, loyalty tools, eCommerce features, simple website setup Shopify Online stores and eCommerce brands Store builder, app integrations, analytics, secure checkout WordPress Customizable small business websites Themes, plugins, blogging tools, strong community 10Web AI Builder Fast AI powered website creation WordPress based system, speed optimization, SEO tools Pixpa Creatives and portfolios Portfolio layouts, digital file selling, simple management GoDaddy Beginners and service businesses Quick site setup, booking tools, SEO and marketing tools, templates Shift4Shop Growing eCommerce businesses Industry templates, SEO tools, unique pricing model Volusion Scalable online stores Store builder, CRM tools, video product features, SEO and marketing support Best website builders for small businesses Wix Squarespace Square Online Shopify WordPress 10Web AI Builder Pixpa GoDaddy Shift4Shop Volusion 01. Wix Wix is one of the best website builders for small businesses, whether you're starting a business for the first time or looking to scale an existing operation. In the very earliest stages of concepting, you can even use Wix’s free business name generator and logo maker to lay the foundation of your professional brand. As for creating a website, Wix’s AI website builder provides one of the simplest solutions for designing a site from head to toe. The AI will ask you about your business goals and design preferences before generating a site, complete with custom site copy, images and other core elements. It will even connect you with the back-office tools you need to get your business up and running. Note: you can always tweak your site or add more apps from your Wix account. Alternatively, pick from hundreds of ready-to-go business website templates  and online store templates . Learn how to make a business website with the help of built-in checklists and other AI tools at your disposal. Once you’ve got your website up and running, you can use a host of native tools and integrations to make day-to-day business operations easier. Sell products, services and accept online bookings effortlessly. Check out Wix's dropshipping website builder , or branch into additional revenue streams with print on demand services , online courses , digital downloads and live events. Plus, Wix enables multichannel selling on Amazon, eBay, Facebook and other leading platforms, all from your website dashboard. Consider using Wix's AI Custom Agent, a no-code solution that lets you build personalized AI agents without needing any technical expertise. Your custom agent can be built to work autonomously to drive business results. Some examples include, automatically reconnecting with inactive customers through targeted coupon emails, maintaining optimal inventory by tracking stock levels and contacting suppliers when needed, boosting sales of slower-moving products with intelligent discount rules and delivering actionable sales insights directly to your inbox. As a Wix user, you also get access to advanced analytics, inventory tracking, email marketing , social media management tools, advertising through Google, Facebook and Instagram, and more. Wondering if your business needs a website ? Check out some of the best business websites created with Wix for inspiration. Key Wix features Easy drag-and-drop website builder interface for uncomplicated website creation Comprehensive AI editor that can build you a professional website in minutes Fully control layouts, fonts, colors and more to match your brand Optimized for mobile users for a consistent experience Marketing tools, integrations, inventory management and analytics to help grow your business Access to hundreds of free and premium Wix market apps to integrate with your business SEO-friendly features , including an AI meta tag creator and an SEO Assistant that analyzes your website and creates a list of optimization suggestions Powerful eCommerce capabilities with built-in end-to-end merchant solutions 24/7 customer support Price Free and multi-solution premium plans available Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: How much does a website cost Ready to create a website? Sign up  with Wix and take our website builder for a test drive. 02. Squarespace Squarespace makes it easy to build a professional web presence right from the start. Select a professionally designed template and craft your site using powerful CMS tools. The Squarespace editor blends easy-to-use elements of both drag-and-drop and point-and-click interfaces, allowing you to easily incorporate your text, logo and photos throughout your site. Squarespace is versatile, with both website builder and online store functionality that enables you to sell products, plus facilitate service bookings and appointments. It supports various needs and budgets, offering plans for a variety of uses. Key features of Squarespace Modern templates designed by professionals Versatile content management system (CMS) Mobile-responsive templates eCommerce capabilities Intuitive and flexible website editor Price Plans start at $16 per month Learn more: Wix vs. Squarespace 03. Square Online Formerly known as Weebly, Square Online is a user-friendly website builder and eCommerce solution offered by Square to complement its payment processing service. It simplifies online business setup, allowing you to start with a free pre-configured website template. While the free plan offers basic editing features, additional elements like website analytics, advanced customization and the ability to connect a custom domain are available with a paid plan. Paid plans offer a range of eCommerce perks, including online booking, abandoned cart recovery, order status alerts and a customer loyalty program. Additionally, these plans provide responsive themes, inventory management for online and offline stores, multi-channel integration and compatibility with third-party apps. If you’re a high-volume seller, you can access real-time shipping rates and lower processing fees (2.6% + 30 cents) with a Premium plan. Key features of Square Online Seamless integration with Square for point-of-sale (POS) and inventory management Mobile-responsive templates Versatile eCommerce capabilities User-friendly website editor with a simple interface Price Free and premium plans available starting at $29 per month 04. Shopify Shopify is a popular choice for small businesses with its easy-to-navigate platform, user-friendly dashboard and robust eCommerce solution. Its basic drag-and-drop editor lets you customize an online store with a few simple clicks. Choose from a limited assortment of free templates, or opt for a paid theme starting at $150. Fortunately, Shopify lets you try any template before you purchase it; once purchased, you can publish your theme as a live website. Shopify's standout feature is its extensive third-party app repository, offering thousands of integrations to enhance your online store. Note, however, that many of these apps come at an additional cost. Shopify offers a three-day free trial (extendable to three months for $1), with three paid monthly plans catering to different needs and budgets. Key features of Shopify Dedicated eCommerce platform Responsive design with a consistent look and functionality on all devices Abundance of third-party apps to customize your store's features Built-in sales, marketing and analytics tools help boost your brand Price Plans start at $29 per month Learn more: Wix vs. Shopify 05. WordPress WordPress is a well-known website builder ideal for service providers and creatives aiming for a polished website. Rather than providing a lot of native functionality, WordPress relies on plugins to enhance your site. For instance, the WooCommerce plugin adds product listings and cart functionality to your WordPress site. Most hosting providers support WordPress with a basic monthly hosting plan, often including a free domain for the first year. WordPress's user-friendly interface simplifies website creation, editing and upkeep, making it a good choice for small businesses and new entrepreneurs. Key features of WordPress Wide assortment of free and premium themes to match your brand Integrates with a rich array of plugins for diverse purposes User-friendly interface and intuitive website dashboard Robust blogging platform Active community that continuously contributes to platform improvements Price Plans start at $4 per month 06. 10Web AI Builder 10Web combines AI with WordPress functionality for a hands-off approach to website creation. 10Web automates this process, resulting in high-performing sites in minutes. You can either create a site from scratch, or supply the AI Builder with a URL to your favorite existing website on WordPress, and watch it replicate the layout for you in minutes. This platform is ideal for business owners who are interested in using WordPress for their website CMS, but don’t necessarily want to hire a developer for a custom build—or they lack the know-how to do it themselves. 10Web's AI algorithm can be used to optimize speed, SEO and mobile responsiveness. Moreover, you gain access to over 50 premium WordPress plugins to further enhance your website's functionality. Key features of 10Web Utilize AI to swiftly build high-performing websites Replicates the design of admired sites on WordPress in minutes Access to premium WordPress plugins Price Plans start at $13 per month 07. Pixpa Pixpa is a compelling option for creating either an online portfolio or an online store. Whether you're an artist, entrepreneur, small business owner or photographer, Pixpa equips you with essential tools to effectively create and manage a website. Pixpa's eCommerce tools allow you to sell a variety of items, including physical products, services and digital files. For example, as a photographer, you can sell your images as downloads or prints. The platform supports popular payment gateways like Stripe, Razorpay, PayPal and others, and it features order and inventory management tools to streamline the sales process. Key features of Pixpa Allows you to sell products, services, digital files and images as prints or downloads Responsive design with support for a variety of devices Tools for order and inventory management Price Plans start at $3.60 per month 08. GoDaddy GoDaddy is a recognized leader in domain registration and offers a website building solution that's particularly favored by beginners due to its user-friendly features. You can use prebuilt templates by answering some simple questions about your business, then employ the drag-and-drop editor to customize your site. GoDaddy's appointment booking tool is a useful feature, especially for service-oriented businesses. Additionally, GoDaddy caters to specific industry needs and has a built-in library of stock photos. Beyond website creation, GoDaddy provides integrated social media, marketing and SEO tools, easily accessible through the editor or dashboard. Key features of GoDaddy No technical expertise needed to build and customize your site Marketing and SEO tools available to enhance your site's visibility Basic eCommerce capabilities Appointment booking tool for service-based businesses Price Free and premium plans starting at $9.99 per month Learn more: Wix vs. GoDaddy 09. Shift4Shop Shift4Shop's eCommerce solution offers a feature-rich website builder complete with product and order management systems, customer marketing tools and more. You can choose from over 100 professionally designed templates, each tailored to specific industries. These templates are mobile-friendly, SEO-friendly and highly customizable. Notably, Shift4Shop offers an unlimited, enterprise-grade plan for $0 per month when you process a minimum of $500 per month through the Shift4 payment solution; otherwise, new customer plans with PayPal begin at $29 per month. Key features of Shift4Shop Turnkey eCommerce solution Industry-specific templates that are mobile- and SEO-friendly Intuitive web design tool Innovative pricing model for enterprise solutions Price Free for businesses that process at least $1000 per month; starting at $39 per month for new customers only 10. Volusion Volusion presents a comprehensive online selling platform designed to facilitate all stages of your store, from creation to management and expansion. Non-technical users can appreciate its intuitive eCommerce website builder and content editor, making modifications to your online store quick and easy. Volusion includes distinctive capabilities, such as product video options, allowing you to share more detailed information about the items you sell. You can also expand and scale your business with built-in SEO tools and email marketing support with a customer relationship manager (CRM) system. Key features of Volusion All-in-one solution for creating, managing and expanding online stores Intuitive content editor Lets users add videos (e.g., product demonstrations) to online stores Price Plans start at $35 per month Editor’s note: all prices are current as of March 25, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Top website features small businesses need Core features your small business website can’t do without A great small business website starts with the basics. Mobile-friendly design is a must since more customers browse on their phones, and a poorly optimized site can lose you sales. A built-in content management system (CMS) is super helpful so you can easily update your site without needing coding skills. Look for tools that let you add customizable contact forms to make it simple for customers to reach out or book services. Integrations with email marketing tools or embedding your Instagram feed keep your audience engaged. If you're offering transactions, secure payment options like PayPal, Stripe or Apple Pay are essential. Learn more: How does an AI website builder work Local business website features that drive results Local businesses benefit from features like map integration, such as Google Maps, to help customers find you. Showing customer reviews from platforms like Yelp or Google builds trust and improves local search rankings. If your business relies on appointments, an online booking system is a game changer. Integrating Google My Business enhances local SEO, making it easier for nearby customers to discover your services. Learn more: How to make a booking website Ecommerce website features that convert visitors into buyers If you are looking how to make an eCommerce website , a smooth and fast checkout process is crucial. Secure payment options and customizable product pages with detailed descriptions, great images and customer reviews help boost buyer confidence. A good website builder with tools like inventory management , order tracking, discount code creation and analytics dashboards makes managing products and sales easier. These features work together to create a seamless shopping experience for your customers. Learn more: How to accept secure online payments with Wix Must-have elements for service-based business websites Service-based businesses need tools that make booking simple and save time. Platforms like Square Appointments or booking systems from Wix make scheduling easy. Clients can check availability in real time and book directly. Features like calendar syncing, adjustable time slots and buffer times between appointments help avoid overlaps. Automated email or SMS reminders reduce no-shows and keep everything on track. Options to reschedule or cancel appointments give flexibility and improve customer satisfaction. Adding contact forms for custom requests and a testimonials section builds trust, while linking social media profiles makes it easy for clients to connect with your business. Features for portfolio and personal brand websites Personal brand and portfolio websites should make a strong visual impact. Customizable templates with clean and sleek layouts keep navigation easy and visitors engaged. Modern touches like animations can make your site feel more dynamic and interactive. Parallax scrolling , where the background moves slower than the foreground, adds a polished, professional vibe. Hover effects on buttons or images give subtle feedback that makes browsing smoother. Your site should also include galleries or carousels to feature high-quality images, videos or case studies. Just be sure these features are optimized for fast loading so your visitors don’t lose interest. Learn more: How to create a portfolio website How to choose a small business website builder Choosing the right website builder for your small business is crucial as it can significantly impact your online presence and business success. Here are some tips to help you choose the best small business website builder: Identify your needs : Before you start looking for website builders, outline your specific requirements. Consider factors such as the type of website you need (e.g., eCommerce, portfolio, blog), features you require (e.g., online store, appointment booking, contact forms), scalability and budget. Easy to use : Opt for a website builder that offers an intuitive and user-friendly interface, especially if you're not tech-savvy. Look for drag-and-drop editors, pre-designed templates and easy customization options that allow you to build and update your website without coding knowledge. Customization options : Your website should reflect your brand, which means it’s important to choose a builder that offers design flexibility. Assess the selection of templates and the level of design flexibility offered by the website builder. Choose a platform that provides professionally designed templates that align with your brand aesthetics and allow customization to make your website unique. Mobile responsiveness : Ensure that the website builder you choose offers mobile-responsive templates. With the increasing use of mobile devices, it's essential that your website looks and functions well on smartphones and tablets, providing a seamless user experience across all devices. You can build a fully responsive website on Wix Studio , for example. Features and integrations : Consider the features and integrations offered by the website builder. Depending on your business needs, you may require features such as eCommerce functionality, SEO tools , analytics, social media integration and third-party app integrations. Make sure the platform supports the features you need to grow your business. Support: Strong customer support and a reliable platform make all the difference, especially when you’re running a business. Choose a website builder that provides responsive customer service through multiple channels like chat, email or phone. Wix offers robust help through both guides and live support options. Speed: Website speed plays a crucial role in both user experience and search engine visibility. A slow website can frustrate users, leading to higher bounce rates and negatively impact your SEO ranking. When selecting a website builder, look for platforms known for fast load times or those that offer built-in performance optimizations. Wix provides tools to enhance speed, such as automatic image compression and responsive design. Learn more: Small business website statistics Best builders for small business FAQ What is the best website builder for a small business? The best website builder for your small business will depend very much on your needs. You can go with an all-around platform, like Wix or work with a web developer and designer. How much does it cost to build a small business website? Generally, to build a small business website you'll need to select a premium plan from a website build, in order to make sure you can choose and register your own unique domain name, as well as other necessary business features. With Wix, for example, premium plans offer a range of prices for small business website creators. If you choose to work with a web developer and designer to create your website, prices will generally vary even more widely. Does my business need a website? Having a website is crucial for businesses of all sizes and industries in today's digital landscape. It not only expands your reach and visibility but also facilitates customer acquisition, retention and growth. What should a small business website include? Homepage: Introduce your business and provide easy navigation. About us: Share your story, mission, and team. Products/services: Showcase offerings with descriptions and images. Contact information: Make it easy for visitors to reach you. Testimonials/reviews: Build trust with customer feedback. Call-to-action (CTA): Encourage visitors to take desired actions. Blog: Share relevant content to attract and engage audiences. Social media integration: Connect with visitors on social platforms. FAQs/help center: Address common queries to enhance user experience. Mobile responsiveness: Ensure your site functions well on all devices. Is it unprofessional to use a website builder? Using a website builder is not unprofessional, as the quality of your site depends on its design, functionality and user experience rather than the platform used. Modern builders like Wix offer professional templates, customization options and features like SEO and mobile optimization that can help you create a polished site, even without technical skills. When done well, a site built with these tools can rival the professionalism of one created by a developer. Is Wix good for small businesses? Yes, Wix is an excellent choice for small businesses. It helps business owners build professional, fully branded websites quickly with its easy drag-and-drop editor that requires no coding skills. Wix also includes built-in tools for SEO, eCommerce, bookings and marketing so small businesses can attract customers, showcase products or services and grow online with ease. It’s flexible, scalable and designed to support businesses at every stage of growth.

Bring your inspiration to life with a Wix website →   The Wix AI website builder  helps you create a website  tailored to your needs, using artificial intelligence to guide and simplify the process. Whether you're learning how to start a website for the first time or looking to save time on a redesign, Wix’s AI website builder lets you create a polished and professional site in just a few clicks—no special expertise required. Wix’s website builder simplifies the website creation process, letting you focus on your content and business goals. It’s all about making the process of making a website faster, smarter and more enjoyable. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR What is the Wix AI website builder? Wix;s AI website builder uses artificial intelligence to help you create personalized websites quickly and confidently—no previous experience needed. Feature What it means for you Personalized design AI creates a website layout based on your answers Quick setup Launch your site in a fraction of the time Full customization Edit everything to match your style and content needs Built-in tools Access integrated SEO, e-commerce and marketing features For everyone Great for beginners, creators, business owners and more Flexible editing Tweak or redesign any aspect of your website anytime Create your site effortlessly with the best AI website builders  today. How the Wix AI website builder works The Wix AI website builder uses advanced algorithms to generate a personalized website based on your input. From selecting a theme to setting up the layout, this tool simplifies every step while keeping you in control. Here’s how it works: 01. Start with a few questions  The AI builder begins by asking you a few simple questions about what kind of website you’re creating. For example, are you building a portfolio , business website , online store  or blog? Your answers help tailor the design and features of your site. Explore these AI prompts for website building  to get started. Get inspired by these best portfolio websites . 02. Get instant design suggestions  Based on your responses, the AI generates a fully designed website for you in seconds. Wix adapts to your needs, offering tailored web design  suggestions based on your goals. It even chooses relevant website features , layouts and color schemes that align with your goals. Learn more: How does an AI website builder work What is web design? 03. Customize to perfection  Once your site is up, you can tweak every detail using the Wix editor. Add images, revise text, switch colors—whatever fits your vision. Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? Who can use the Wix AI website builder? The Wix AI website builder is designed for anyone looking to bring their website online, regardless of skill level. Beginners who feel overwhelmed by traditional website builders will appreciate its simplicity, while more experienced creators will love how fast it streamlines initial setup. Learn more: Do I need technical skills to use Wix? Whether you're starting a blog , an online store or a portfolio website , Wix supports creators with diverse goals. Here’s who it’s great for: Small business owners  who need an online presence but don’t have time to design from scratch. Freelancers and creators  who want to showcase portfolios or projects in a polished way. E-commerce sellers  ready to set up an online store  with minimal hassle. Aspiring bloggers  or web content  creators who want easy access to launch their ideas. Ready to get stated? Get your project off to a smooth start with our comprehensive website launch checklist . Key features of the Wix AI website builder The Wix AI website builder stands out because of its mix of intelligence and flexibility. Here are some standout features that make it a go-to choice: 01. Smart personalization  The AI adapts your site based on your answers—choosing layouts, text styles, images and even applications you might need. 02. Flexibility to edit  Even though the AI handles the heavy lifting upfront, you still have full control to change your site. Wix offers unmatched flexibility, allowing you to customize every aspect of your site. Use the Wix drag-and-drop editor  to adjust or expand your website design . 03. Built-in tools  Wix offers access to essential tools like SEO features , mobile optimization and integrations for marketing strategy , bookings or shops. It ensures your site goes beyond just looking good—it’s functional too. 04. Speed and ease  From ideation to execution, the process is seamless and fast. You can have a live website ready in a fraction of the time compared to traditional builders. Learn more: How to build a website in a day Whether you value style, efficiency or both, the Wix AI website builder makes it easy to create a site that checks all the boxes. Learn more: How long does it take to build a website ? Why use the Wix AI website builder? The Wix AI website builder removes the heavy lifting from creating a website , letting you focus on what matters most—your content, your business or your creativity. Wix’s website builder empowers non-technical users to create a professional website without any coding knowledge. It’s an empowering tool that makes the process accessible, fast and even fun. Here are some solid reasons to use it: Time-saving : Automates many design decisions so you can publish faster. User-friendly : Designed for non-tech-savvy users, while still offering powerful features for pros. Budget-friendly : Eliminates the need to hire a designer or developer. Scalable : Wix adapts to your growing business needs with scalable tools for e-commerce, memberships and more. Learn more: Try Wix's landing page builder What is the Wix AI website builder FAQ Do I need any coding skills to use the Wix AI website builder? No, the builder is beginner-friendly and doesn’t require any coding knowledge. Advanced users can still customize their site further if desired. Can I edit my website after using the AI? Yes, you can fully edit your website after the AI generates it. The Wix editor allows you to adjust visuals, change text, add new elements and even revamp your layout. What kinds of websites can I create using Wix AI? You can create almost any type of website, including online portfolios , business web pages , e-commerce sites , online blogs  and more. The AI tailors its suggestions based on your goals. How much does it cost to use the Wix AI website builder? Wix offers a range of plans, including a free option. Paid plans  unlock additional features, such as custom domain connections, advanced SEO tools and increased storage space. If you're wondering how to build a website for free , Wix's free plan is a great place to start. Can I switch themes or layouts later? Yes, you can change your site’s design anytime using the Wix editor—it’s entirely flexible. What if I need help or guidance? Wix provides extensive support, including tutorials, a help center and direct customer support to assist you every step of the way.

Turn your ideas into a website you love with Wix →   What is a website? A website is a collection of web pages that allows individuals, businesses and organizations to share information, showcase services and connect with audiences online. Whether you’re using a website builder or leveraging an AI website builder , having a clear grasp of the basics will help you create a site that meets your goals. Websites come in many forms, from personal portfolios and blogs to an eCommerce website and company hubs, each designed to serve a specific purpose and audience. They typically include pages, navigation menus, multimedia elements and interactive features that make online engagement possible. Before diving into how to create a website , it’s necessary to understand the basics, like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it's important to build a website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. What is a website? A website is a place on the internet where you can easily post information about yourself, your business or topics you're passionate about. It's like having your own corner of the web to showcase your ideas and connect with others. Whether you're looking to share knowledge, sell online, communicate with others, learn something new or simply have fun—websites serve a variety of purposes. To access a website, users simply need a device with a web browser—like laptops, smartphones or tablets—along with an Internet connection. Learn more: What is a Wix website? Key characteristics of a website Every website has a few core elements that make it work, feel professional and connect with your audience. Knowing these will help you build a site that’s easy to navigate, engaging and effective. Feature What it is Why it matters Domain name Your website’s unique address (like www.example.com). Helps people find your site and makes it easy to remember. Web pages The individual pages that make up your website usually built with HTML. Share content—text, images, videos—and guide visitors through your site. Navigation Menus and links connecting your pages and sections. Makes it simple for visitors to explore your site and find what they need. Hosting The servers where your website lives online. Keeps your website accessible 24/7 so anyone can visit anytime. Purpose The reason your website exists—sharing information, selling products or connecting with a community. Guides your design and content so your site meets your goals and serves your audience. What are websites used for? Websites are a key part of everyday life, helping people stay informed, shop online, share ideas and connect with others. They serve as digital spaces for communication, learning, entertainment and business. Learn more: What is an eCommerce website? , Website vs online store Depending on who’s creating them, the purpose of a website can vary : Sharing information:  Many websites exist simply to provide people with information. Think about your local library, city government or school—they all use their websites to keep you in the loop. These sites are all about making important details accessible to the public. Business and online sales:  Companies rely on websites to present their products or services, handle transactions and offer customer support. Ecommerce features like shopping carts and secure payments make it easy for customers to shop online. Personal expression and blogging:  Got a story to tell, a hobby you're passionate about or a portfolio of work you're proud of? A personal website or blog is the perfect place to share it. This is your corner of the internet where you can express yourself freely and put your creative work on display. Entertainment and media:  Websites provide access to videos, music, games and news. Platforms for streaming or reading online content make entertainment easy to enjoy anytime, anywhere. Community and social connection:  Online forums, social networks and groups let people meet others with shared interests, discuss topics and build communities online. Together, all publicly available websites form the World Wide Web, a global network that connects people, ideas and information across the world. Learn more: What is a wedding website? How does a website work? The first thing to understand is the internet and the web that provide a ground for websites. The internet is the technology or infrastructure connecting computers and facilitating information sharing. The web is the system that enables information sharing using the internet. It encompasses digital documents, websites, webpages, media and more. To view web content, we use web browsers like Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox or Safari. When you enter a web address or domain name into your browser, your computer sends a request to the hosting server. This request passes through the Domain Name System (DNS)  to look up the server's internet protocol (IP) address . The web service uses protocols like Hypertext Transfer Protocol (HTTP), Hypertext Transfer Protocol Secure (HTTPS)  and File Transfer Protocol (FTP) to transmit information and files over the web. Once the server receives the request, it sends back the requested webpage , along with images and other files, to your computer. The browser then displays the webpage using technologies like HyperText Markup Language (HTML)  and Cascading Style Sheets (CSS) . These technologies structure and present the information on the screen. Website loading time depends on a range of factors like server speed, internet connection quality and website size and complexity. Difference between website, webpage and web server  Understanding the distinctions between a website, webpage and web server is key for effective navigation in the digital landscape. Let's use a simple analogy—imagine a bustling marketplace. The website is like the marketplace itself, and each webpage is a unique stall or shop within it. Similar to a marketplace, each webpage offers different products—information, images and services —just like the goods in a shop. Now, picture the internet as the city where the marketplace is located, a vast network connecting countless marketplaces (websites). It's like exploring a city full of interconnected markets, each with its own offerings. Webpage A webpage is a single document or page within a website. Websites can have multiple webpages, all linked together by hyperlinks, to display a cohesive website. The page you're currently on is a webpage. When you go to the home page, you're on a separate webpage, but still within the same website.  Web server  A web server  is a computer that stores and delivers webpages to users when they request them. It is the physical location where all the files and data for a website are stored. When someone types in your website's URL, the server gets the necessary files and displays them to create the webpage. Website A website is a collection of webpages that are accessed with a single domain name or URL. It includes all the individual pages, multimedia details and files stored on a web server. Websites are built using languages like HTML, CSS and JavaScript  to make visually appealing layouts and functionality.  Don't confuse websites and web servers. If someone says, "My website is not responding," it means the web server isn't responding, making the website unavailable. Remember, a web server can host multiple websites, but the term "web server" doesn’t refer to a specific website. In the previous example, if someone says, "My web server is not responding," it means multiple websites on that web server are unavailable. Learn more: Website vs blog vs forums Components of a website A website is a collection of webpages hosted on a web server. In order to create a website , you need several components. Here’s what you need to get started: Domain name To reach your site, individuals type in a unique web address that typically reflects your business or brand name and ends with a domain extension like .com, .org, or .net. Registering your website name with a domain registration company, also known as a domain registrar, is necessary to secure this distinctive internet address. Tip:   When you make a website with Wix, you can opt for  domain privacy  for no extra fee, when you register your domain.  Domain extension Also known as top-level domains (TLD), domain extensions  can quickly identify specific elements of a website like its main purpose, owner or geographic location. You can check out  ICANN’s complete list of domain extensions here . Webpages Webpages, also known as individual documents within a website, present information to users. Each webpage should serve a specific purpose and contribute to the overall user experience by providing valuable material, images and interactive elements. Some websites may be concise and focused, with only a few pages, while others offer an array of information and services to cater to diverse user needs. Web host This is the service that stores your website's files and makes them accessible to users on the internet. By choosing the appropriate plan for hosting a website , you can optimize performance, enhance security and provide an exceptional usability to your visitors.  URL address The address of a website is also known as the Universal Resource Locator (URL) . When a user wants to open a website then they need to put the URL of the website into a web browser and the requested website is delivered by the web server. The URL of the Wix Blog for example, https://www.wix.com/blog is composed of three parts:  Protocol identifier: Defines the protocol used to access the webpage (usually HTTP or HTTPS) Server name: Refers to the domain name and extension where the web server is located (wix.com) File name: Indicates the specific page or resource on that web server (blog) Homepage The homepage  is a very common and important part of the website. It serves as the initial point of contact for viewers, setting the tone and guiding them to explore the rest of the website. Thinking through and making a homepage  not only showcases the brand's identity but also directs users to other relevant pages. Navigation structure Website navigation  is the order of pages and the collection of links that connect them. When done correctly, it creates a smooth and intuitive browsing. Typically, this structure is supported by one or more menus, strategically placed to make it easy for users to find what they need and move around the sections of the website.  Templates A website template is a pre-made design that includes the layout, color scheme, font choice and all visual elements. It's like a ready-to-use blueprint for your brand's online presence. With Wix, you'll find a wide range of templates, from striking photography website  templates to stylish blog templates . These templates can be customized to fit your brand and content needs.  Multimedia elements These include a wide range of multimedia details such as images, videos, audio files and interactive website features  like animations and adaptive content. When used correctly, these elements can make a website engaging, informative and visually appealing. Content Content is the information you put on your website to inform, guide, or influence visitors. This information can be presented with text, images, videos or audio recordings. Similar to website design , the primary responsibility of content is to keep people engaged, resulting in longer stays and repeat visits to your site. Additionally, well-optimized articles can improve your position on search engine result pages (SERPs), playing a crucial role in on-page search engine optimization (SEO). “ There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable. ” Adi Huri, Product Manager at Wow for   Wix Static vs dynamic websites When it comes to creating your website, you'll face an important decision: choosing between a static vs dynamic website . This choice will affect how your webpages are stored and delivered to users in their browsers. Let's take a closer look at these website structures. Static websites A static website is a collection of pre-written webpages that are displayed as published. These sites aren't interactive, meaning the material on each page remains the same until manually updated. The information and appearance of static websites remain consistent for all viewers, regardless of their browsers, locations or devices. Often, businesses opt for static websites to establish a simple online presence, as they are cost-effective without requiring server-side processing in multiple languages. While static webpages can't take input from users, they can still contain animations and clickable elements like hyperlinks or navigation buttons. This makes them a popular choice for portfolio and catalog sites. V-labs  is an example of a static website. It displays text, images and navigation links that direct visitors to other pages. Dynamic websites Dynamic websites are more flexible and user-friendly. They can change information and appearance based on several factors, including the time of the day, visitor’s location, language preferences, past interactions with the site or device type. With these sites, the web server processes data in real-time to generate customized pages for each visitor. Dynamic websites can interact with users through forms, surveys, quizzes and other interactive factors that require server-side processing. This makes dynamic websites most suited for eCommerce business, social media, ticket booking and forums. These sites also allow individuals to set up accounts, login and access personalized information or services. Amazon.com is a popular example of a dynamic site. Its front page shows product recommendations to visitors based on their locations, purchases and search history. Learn more: Website vs social media Types of websites Websites can also be broken down into categories based on their objectives, features or target audiences. Whether you’re starting a business  or simply want to learn how to make a blog , understanding the difference between these types of websites  will help you get started. Blogs These sites are used to publish articles or posts in a chronological order, covering a wide range of topics from personal stories to news, as well as thoughtful essays, tutorials or practical advice lists. Keeping blog content up to date—as well as the feedback from users—must be constant. Many businesses start a blog to share news and information with their customers, using it as an SEO tool, attracting more organic visitors. Nowadays, professional blogging has emerged as a popular way to earn money online. As an interior stylist and digital content creator, Brit Arnesen uses her blog, britdotdesign , as a platform to provide web design inspiration and expertise to her readers. Learn more: Website vs Blog Ecommerce websites An eCommerce website  is an online store that helps you sell products, services and digital goods online by enabling you to accept payments , process orders, manage logistics and shipping and offer customer help. These websites are made up of several webpages where businesses show their products and users can place orders online, complete the transaction and apply various payment methods. Adama Studio  creates modern, practical ceramic items for everyday use. Their website has an online store where customers can easily purchase and have products shipped. Portfolio websites An online portfolio  showcases a person's or business' work, skills and experience. It's used to attract prospective clients, employers or partners by sharing your previous projects. A portfolio website  can house images, videos, descriptions of the services provided as well as client testimonials. Sharon Radisch  is a multi-talented creative who works as a photographer, art director and artist. Her online portfolio highlights the various projects she has undertaken in each of these roles. Get inspired by these best portfolio websites . Websites for professional services Professional websites aim to encourage users to purchase products or services, but without strictly serving as an eCommerce site. The main individuals who are learning how to create a professional website  come from various fields, including suppliers and service companies. Their sales process works best through a quote or an in-person appointment. Mango Marketing ’s website outlines their studio service packages for businesses looking to expand their business and enhance their online visibility. Landing page or single page sites One-page websites' popularity has grown because they are simple and easy to navigate. These websites concentrate all information on a single landing page , making them effective and cost-efficient for launching special products or services. Typically used by small businesses, they act as a digital business card , displaying contact information and advertising services. Animal Music Studios  utilizes engaging videos and a navigation menu at the top to guide users to the different sections of the one-page site. News News websites present news articles, current events and other relevant information. They often include details like videos and images to support their stories. News sites update regularly and can be categorized into different sections such as world news, politics, sports or entertainment. As more individuals consume news online, newspapers have adapted by transitioning to digital. Many magazines and newspapers now offer subscription-based news sites as they no longer rely on print editions.  New Wave Magazine  is a digital publication that also offers print editions. Readers can access articles on their website and purchase print copies through their online store. Portal Portal websites are primarily used within educational institutions like schools and institutes, as well as businesses. They make things easier by providing various functions, including a secure login process for students to view their information like grades and schedules. Employees also benefit from these websites, as they offer a convenient way to access emails, alerts and other relevant information needed for day-to-day tasks and responsibilities. Jule Dancewear , is a small business that sells dance apparel. They have a website where customers can create an account to save their profile information, view order history, save blog posts they are interested in and create wish lists of products they may want to purchase in the future. Forums Forum websites bring people with similar interests together to connect and engage with each other. You can use timelines, chats or specialized forums to interact. Social networking sites like Facebook, Instagram, Twitter, Snapchat and Reddit are great examples of forums where you can connect with others who share your interests. Brown Skin Brunchin  is a community for professional minority women. The website features a forum where members can connect by posting introductions, having discussions and sharing stories, ideas and photos. Membership websites Membership websites are built to offer exclusive content or experiences for registered users, often through a paywall. These sites usually include user accounts, dashboards and gated content organized by tier or subscription level. Depending on their purpose, members might get access to video libraries, premium articles, community forums or downloadable resources. These sites are popular with creators, educators, niche groups or professionals looking to share specialized content with a specific audience. They’re designed around consistent content delivery and engagement, often including progress tracking, exclusive newsletters or discussion boards to keep members connected. Educational websites Educational websites are designed to provide learning experiences through formal courses, casual tutorials or structured training. They often include multimedia lessons, quizzes, certification options and progress tracking to help learners follow a clear curriculum. These sites are used by institutions, tutors or independent creators. They can range from academic platforms to niche sites focused on specific skills or hobbies. Educational websites usually feature user accounts, discussion forums and resource libraries, giving learners the flexibility to move at their own pace while engaging with course materials in one place. Level5 CAD Academy  provides practical dental courses online to help dental technicians and staff become pros in Dental CAD/CAM applications. With interactive quizzes, real-time feedback and certificates, the platform ensures users build confidence, skills and expertise in their field. Booking websites Booking websites let users book appointments, reserve spaces or schedule services with ease. These sites usually include interactive calendars, service descriptions, availability updates and confirmation systems. They’re perfect for businesses like salons, hotels, healthcare providers and consultants. Visitors can check available time slots, pick from different services or packages and book appointments directly on the site. The design focuses on being clear and simple, often with account systems so users can manage bookings or check their history. Event websites Event websites are designed to promote and manage physical, virtual or hybrid events. They’re built to share details like dates, times, locations, agendas, speaker lists and registration options. Many include countdowns, ticket purchase features and galleries from past events to spark interest. These sites might support recurring or one-time events and often use branding to match the event’s theme. Some even offer interactive features like live streams, maps or downloadable schedules, giving attendees everything they need in one place. The Global Ethnic Dance Festival  website celebrates cultural diversity, unity and global traditions. It shares details about the festival's mission, performances and events, inspired by Sree Narayan Guru's vision of harmony and mutual respect. Personal websites Personal websites are a great way to share your work, achievements or personality. They often have a short bio, resume, personal projects and contact info, sometimes paired with a blog or portfolio. The design and tone give a glimpse into who you are and your style. Freelancers, students, artists and job seekers often use personal websites as a way to introduce themselves. These sites might include sections like testimonials, photo galleries or links to social media profiles. They’re a mix of professional and personal, making them perfect for networking and self-expression. Why you need a website Whether you are a small start-up or an existing company, the benefits of a website can not be understated. Increase competitiveness A website can enhance your brand identity and make you stand out among competitors.  With many businesses relying on online sales, having an engaging and well planned website can give you a competitive advantage. A business website  allows you to showcase your products or services in an attractive and informative manner, encouraging potential customers to choose your business over others. Reach a wider audience Reaching a larger audience beyond your local community is made possible by creating a website. With the internet, your business can be accessible to anyone, anywhere, at any time. This increases your customer base and opens up opportunities for growth and expansion. Cost-effective marketing 79% of online buyers  shop at least once per month. If you want to attract more people, one of the best ways is by making yourself visible on Google. You can employ search engine optimization (SEO) methods to help your website rank organically. Sell products and services online With an eCommerce website, you can sell your products and services online, reaching a wider customer base. This allows for 24/7 sales potential and removes geographical limitations. Online shopping is also becoming increasingly popular, making it essential for businesses to build an eCommerce site . How to create a website Now that you've learned about how websites work and the different types of websites, you might be considering one for your business. Let's explore what you'll need to start your own website. With this knowledge, you'll be empowered to build a website that suits your business needs. Ready to set up your website? Watch the 10 most essential Wix tutorials  to get started. Outline your website idea The first step is to have a clear idea of what you want your website to achieve. This will help you determine the type of website that best suits your needs and goals. Consider what products or services you offer, who your target audience is and how you would like to present your brand online. Learn how to plan a website  to help you in the following steps. Choose a domain name and web hosting Your domain name acts as the digital address of your site so users can easily find you online. When selecting a domain name, it's important to pick one that reflects your brand and is memorable. Avoid using hyphens and numbers and aim for a short domain name. If you're struggling to come up with ideas, try using our domain name generator  to find a suitable name.  Tip:  Use Wix’s domain name search to check if your desired domain name is available. Pick a website building platform Fortunately, creating a website has become very accessible even for people without a technical background. In fact, you can turn your website idea into a fully functional site using a drag and drop website builder and all of the functionalities that come with it.  Select a web hosting provider Once you've chosen a platform to build your website, you'll need a web host. Web hosting is the service that stores your website files and makes them available to your customers when they visit your site. Your host handles all the HTTP requests and delivers the necessary files to fulfill those requests whenever someone accesses your website. Web hosts also support you with backups, uptime and security maintenance. When selecting a hosting website , consider cost, features, security and support. Wix's free web hosting  allows you to easily scale your hosting as your online business grows. Design your website Creating a successful website involves more than just visual appeal. It's about establishing a cohesive brand identity, ensuring a user-friendly experience and utilizing effective web design elements. Consider factors such as your logo, color schemes and typography to reflect your brand's personality. When designing a website of your own, you can use website templates  that aligns with your brand and guides and prioritizes user interface (UI)  to provide seamless browsing. Check out these examples of web design inspiration. Learn more: What is web design? Add page content and optimize for SEO Your content is the heart of your website. Use engaging and informative material to attract and retain visitors. Your website should be easy to navigate, with a clear call-to-action on each page to encourage users to take specific actions, such as completing a purchase or signing up for a newsletter. When creating your website, keep search engine optimization (SEO) in mind. This involves optimizing your website to improve its ranking on search engines like Google. This will help increase your visibility and drive more traffic to your site. Some tips for optimizing your website include using relevant keywords, creating high-quality information and ensuring fast page loading speeds. Learn more: What makes a good website Launch and maintain your website Once you've completed all the necessary steps, use a website checklist  when launching a new website . However, building a successful online presence does not end here. Regular maintenance is crucial for keeping your site up-to-date. This means updating pages, monitoring for any technical issues and keeping up with SEO techniques to maintain or improve your search engine ranking. Additionally, regularly checking in with your audience and collecting feedback can help you continually improve and enhance your website's performance. What is a website FAQ What is the most common website type? The most common website type is a business or eCommerce website, followed by personal websites  and blogs. However, this can vary depending on the purpose and industry of the website.  With so many website types available, there is certainly one that will suit your needs and goals. What is the role of the DNS in a website? Domain Name System , or DNS is responsible for translating domain names  into IP addresses. This allows users to easily find websites by typing in a web URL instead of having to remember the numerical IP address associated with it. DNS is crucial for the functionality and accessibility of websites.  What are website cookies? Website cookies are small text files that are placed on a user's device when they visit a website. They track and store information about a user's online activity, such as their preferences and browsing history. Cookies help websites remember users and provide more personalized contact with your website. However, websites must comply with privacy laws and inform users about the use of cookies on their site. Why do some websites look different on my phone? Websites can look different on mobile devices due to responsive design. This means that the website is able to adapt and adjust its layout based on the size of the screen it is being viewed on, providing a better user experience. Some websites also have a separate mobile version specifically designed for smaller screens. Businesses should have a responsive or mobile-friendly website to accommodate the growing number of users accessing websites on their phones. How much does it cost to build a website? The cost of building a website  can vary depending on various factors such as the platform, design considerations and hosting services. It can range from a few hundred dollars to thousands of dollars for more complex and customized websites. However, there are also options for free or low-cost website builders available. When deciding the best option for your website, you should take into account your budget and goals. What is a website title? A website title  is a concise and descriptive name given to a website. It serves as the main heading or name of the website and is typically displayed at the top of the browser window or in search engine results. The website title helps users understand the purpose or topic of the website and can also have an impact on search engine optimization (SEO) by including relevant keywords. How does a website CMS function? A content management system (CMS)  is a software platform that allows users to create, edit and publish digital content on their websites without needing advanced coding skills. It provides an intuitive interface for managing all website elements such as design, layout, text, images and more. A CMS also enables multiple users to collaborate and contribute to website content, making it a valuable tool for businesses and organizations. What's a static website? A static website is a site with fixed content, where each page is pre-built and displays the same information to every visitor. It doesn’t change unless manually updated. Static websites are fast, secure and ideal for portfolios, blogs or informational sites since they don’t rely on databases or dynamic content. What's the difference between a static and dynamic website? A static website has fixed content that doesn't change unless manually updated. A dynamic website generates content in real-time, often using databases and user interactions, allowing for personalized or frequently updated information, like social media sites or e-commerce platforms.

Bring your inspiration to life with a Wix website →   “Animation offers a medium of story telling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world” ~ Walt Disney Before you create a website , take a look at some of the best website design examples for inspiration. For this week’s showcase, we put together a collection of animation portfolio websites . They're international, colorful, and bring together the best Wix websites have to offer: great web design that interacts with the new wave of web creativity and self-expression. These young and talented animators have customized a variety of Wix templates to display their animated creativity. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Here are some of those art and design portfolio examples: Andrew wilson Assafsuf Animation FishBoy Animation/Illustration Terry Liang CG Artist + Animator Lam Ho’s Animation Eva Restad Animator & Artist AVPEA Project VideoArt Valerio Ventura Director/Art director/Designer The Pond Studio Learn more about how to make a website with our guide.

Turn your ideas into sales and start selling with Wix print on demand If you’re looking to start a print on demand business  or grow your existing one, understanding the latest print on demand statistics and trends can give you a serious edge. The numbers reveal what shoppers are buying, which print on demand products  are trending and how eCommerce sellers are scaling faster than ever. From custom merch  to sustainable fashion and home decor, print on demand has become one of the easiest ways to sell online  without managing inventory or taking on risk. And with tools like Wix's free website builder and its built-in Printful integration , you can create a professional online store, design custom products and start selling them in just a few clicks. Let's explore the latest data shaping the print on demand (POD) industry, and show you how to use these insights to build, brand and grow your business. Ready to start selling? Build your  eCommerce website  with Wix. Wix eCommerce enables you to start a print on demand business. The Printful integration automates merch fulfillment. You can design and sell custom products online, all from one dashboard. TL;DR: print on demand statistics Getting started with print on demand is easier than ever, but understanding the market and planning strategically makes all the difference. From profit margins to product trends, there’s plenty of opportunity for new sellers to carve out a niche. Quick highlights: Learn how to start a print on demand store with low upfront costs and no inventory. Choose memorable print on demand business names  to stand out in a crowded market. Leverage eCommerce statistics : 17% of global retail sales happened online in 2024, the DTG market is growing 184% by 2035 and 80% of consumers are willing to pay more for sustainable products. Focus on niches, quality designs and consistent product updates to engage customers. Global print on demand market trends and insights Driver (~) % Impact on CAGR forecast Geographic relevance Impact timeline Surge in eCommerce SMEs needing zero-inventory fulfillment +4.2% Global, with concentration in North America and Europe Medium term (2-4 years) Rising consumer demand for personalized fashion and gifts +3.8% Global, led by North America and Asia-Pacific Long term (≥ 4 years) Advances in DTG/DTF printing lowering per-unit cost +3.5% Global, with early adoption in Asia-Pacific manufacturing hubs Short term (≤ 2 years) Marketplace integrations accelerating adoption +3.1% Global, concentrated in developed eCommerce markets Medium term (2-4 years) Generative-AI design tools reducing artwork cost and time +2.9% Global, with faster adoption in tech-forward regions Short term (≤ 2 years) Regulatory push for lower inventory waste and carbon footprints +2.3% Europe and North America leading, expanding to Asia-Pacific Long term (≥ 4 years) Source: Mordor Intelligence 13 print on demand statistics Market size and growth outlook Print on demand market share Custom products are taking the spotlight in the POD world Sustainability is turning shoppers into spenders Profit margins for print on demand products Why print on demand is booming Understanding print on demand success rates Promotional products are a huge market Consistently adding new products drives POD sales Direct-to-garment printing market growth 2025–2035 Online retail keeps growing Top-performing apparel POD store pricing How a POD store's age impacts website ranking 01. Market size and growth outlook Print on demand market size, compound annual growth rate (CAGR) in the past and the forecast until 2034. Source: Precedence Research The global print on demand market was valued at approximately USD 13  billion in 2025 and is projected to reach about USD 103  billion by 2034 , representing a CAGR of ~26% from 2025 to 2034. That’s massive growth, signaling that the best print on demand products  aren’t just a passing trend, they’re becoming a well-established segment of eCommerce. This growth trajectory shows that now is a strong time to enter the market. 02. Print on demand market share by product Global print on demand market share by product (2025). Source: Market US Scoop The print on demand industry is diverse, with different digital products to sell , capturing varying shares of the market. According to Market US Scoop , apparel leads the way, accounting for 37% of the market, making t-shirts, hoodies and leggings some of the most popular trending products  among POD sellers. Home decor comes in next with 27%, reflecting the rising trend of personalized interior design and custom items for living spaces. Drinkware, including customized mugs, glasses and tumblers, holds about 19% of the market, while accessories, like custom phone cases, bags and hats, represent roughly 12%. The remaining 5% consists of a variety of other niche products, highlighting how sellers can diversify and reach different audiences. Worth noting: For anyone wondering how to create merch  or how to make money with print on demand , this breakdown shows that multiple categories are ripe for experimentation. By understanding which trending products perform best and learning How to sell products online effectively, sellers can tailor their offerings and capture the growing demand for personalized and custom items. Learn how to sell in these niches: How to sell shoes online How to sell toys online How to sell party supplies online How to sell vintage clothing How to sell crafts online Sell car parts online 03. Custom products are taking the spotlight in the POD world These days, personalization isn’t just for fancy luxury brands, it’s what shoppers expect. In fact, 81% of consumers say they’re more likely to buy from companies that offer personalized experiences . 70% of consumers say it's important that a business recognizes them. It’s important that a business recognizes them, including their past purchases, buying patterns, support history and more. Customers also want that personalization to extend across the platforms they use to shop. That’s huge, and it explains why print on demand business ideas  that focus on custom designs are booming. The beauty of POD is that yo u don’t need huge inventory or minimum orders. You can sell a single custom T-shirt, mug or poster and still make a profit. This flexibility makes it one of the smartest ways to tap into types of eCommerce  that thrive on individuality. For anyone wondering what is eCommerce  and how to start your own, POD is a low-risk way to experiment. You can easily test new designs, niche products or unique concepts without upfront costs. And if you’re thinking about how to make a business website , platforms like Wix make it simple to launch an eCommerce business  that showcases your personalized products in style. Companies that apply the pillars of customization not only manage to sell more on their business website, but also increase profits, turn customers into fans and, as a result, make their operations much more profitable. – André Damasceno, Marketing Consultant. - André Damasceno, marketing consultant 04. Sustainability is turning shoppers into spenders Eco-friendly products aren’t just a trend; they’re influencing what people are willing to buy. The sustainable clothing segment alone is projected to reach $53.3B in global annual sales by 2032 , showing just how big this opportunity is. A recent study by PWC shows: 85% of consumers report being affected by the impacts of climate change. 46% are buying more sustainable products to reduce their environmental footprint. 80% are willing to pay more for sustainably produced or sourced goods. On average, that premium is 9.7%. Consumers evaluate sustainability through tangible actions and product attributes, including: Production methods and recycling: 40% Eco-friendly packaging: 38% Positive impact on nature and water conservation: 34% Other personal sustainability actions include making more considered purchases (43%), changing diets (32% eat differently, 22% reduce red meat), travelling differently (31%) and even buying or planning to buy electric vehicles (24%). This is a huge opportunity for print on demand companies looking to tap into this conscious-shopping mindset. Products are made to order, reducing waste and sustainable packaging  can enhance your brand appeal. Using the right eCommerce tools  makes it easy to manage orders and highlights your eco-friendly practices, giving customers a reason to spend a little extra while supporting a greener business. 05. Profit margins for print on demand products Most print on demand products have an average 20% profit margin . This means many online sellers are able to run a business, price products reasonably, and even offer occasional discounts without cutting into profits. Tracking this number is an important part of keeping an eye on your eCommerce metrics and eCommerce KPIs . Of course, margins can vary widely depending on your niche or product. Some sellers report profit margins as high as 60%, especially for unique or highly personalized items. Expert insight: If you’re thinking about how to start an online store , understanding these margins upfront can help you price products strategically, forecast revenue and make smarter decisions as you scale. 06. Why print on demand is booming There are roughly 228,000 POD stores  currently active worldwide, and about 5% of all online retail stores rely at least partially on print on demand. These numbers highlight just how attractive this business model has become. With low startup costs, no need to hold inventory and the ability to target niche markets, it’s easy to see why entrepreneurs are jumping in. Chances are, there’s something in your home right now that was made using POD. Fact check: Looking for inspiration? Check out these Wix success stories  to see how other entrepreneurs are successfully using POD to sell online  and grow their businesses. 07. Understanding print on demand success rates Print on demand can feel like a rollercoaster: highs, lows and plenty of in-between moments where you’re not quite sure which way you’re heading. Here’s the key fact: only about 24% of POD stores  are still active after three years. That might sound intimidating, but it’s a useful reminder that long-term success requires persistence, adaptation and continuous learning. The low barrier to entry is both a blessing and a challenge. Anyone can start a POD store, which draws in newbies and pros alike, but it also means the space is crowded. The stores that thrive are the ones that: Find unique niche markets Design standout products Promote their items effectively 08. Promotional products are a huge market Promotional products, aka swag, are a huge niche in the print on demand world. Last year, the industry generated $26.78 billion in sales , up from $26.09 billion in 2023. The clothing category, including T-shirts and hoodies, leads the pack with 26.6% of sales. Not into clothing? Other popular categories include: Drinkware: 10.2% of sales Hats: 7.9% Bags and travel accessories: 7% “The promo industry grew 2.63% in 2024, despite economic pressures and ongoing tariff uncertainty,” says Alok Bhat , market economist and research lead for PPAI. “Distributors are adapting through digital expansion, sustainability and diversified sourcing. While challenges remain, 65% expect sales growth in 2025, signaling strong industry resilience.” Year Industry performance ($) 2015 20,808,170,722 2016 21,304,931,457 2017 23,285,980,409 2018 24,746,578,839 2019 24,223,484,868 2020 19,617,112,147 2021 22,077,935,415 2022 25,522,419,472 2023 26,094,912,163 2024 + 26,780,831,357 09. Consistently adding new products drives POD sales Average number of new products added by the top 1% of print on demand stores over 30, 90 and 365 days, showing the impact of consistent product updates on POD success, according to Dropshipping.com Here’s an eye-opening stat: the top 1% of print on demand stores adds an average of 7 new products every day . Over a month, that’s 76 products; in 90 days, 1,823; and over a full year, 2,550. While most sellers won’t hit those numbers, the principle is clear: consistently offering fresh, relevant products keeps customers engaged and attracts new buyers. For many POD entrepreneurs, a good target is to add around 7 new products per month. To avoid overcrowded catalogs and decision fatigue, regularly review your offerings: Identify products that aren’t selling well Test clearance or discount sales before removing items Replace underperforming products with new, tested designs 10. Direct-to-garment printing market growth 2025-2035 Direct-to-garment printing market growth 2025–2035—forecasted to expand at an 11% CAGR, reaching USD 9.1B by 2035. Source: FMI Packaging Sustainability Index The direct-to-garment (DTG) printing market is booming. According to FMI’s Packaging Sustainability Index , the global DTG market is expected to grow from USD 3.2 billion in 2025 to around USD 9.1 billion by 2035—an impressive 184% increase over the next decade. This steady climb is driven by the growing demand for customized apparel, on-demand printing solutions and short-run production capabilities that cater to fast fashion and personalized merchandise trends. Here’s a quick snapshot: Market value (2025): USD 3.2B Forecast value (2035): USD 9.1B Forecast CAGR: 11% Top product category: Digital textile printers (58%) Leading regions: North America, Europe, Asia Pacific While DTG remains the most widely used print on demand technique, sublimation printing is quickly catching up, growing at 10.44% CAGR. Both methods are key drivers behind the expansion of the print on demand ecosystem and offer sellers more ways to diversify their catalogs. 11. Online retail keeps growing Online shopping isn’t just a trend; it’s how the world shops now. In 2024, over 17% of all global retail sales took place online , and that share is projected to hit 21% by 2029. In numbers, that’s a $7 trillion global eCommerce market, and it’s still expanding as mobile technology, social commerce and seamless checkout experiences continue to shape consumer behavior. For print on demand merchants, this growth means massive opportunity. As more shoppers look for unique and personalized products, there’s plenty of room to carve out your niche and build a thriving store that meets customers where they already are, online. 12. Top-performing apparel POD store pricing Average order value range for top-performing apparel print on demand stores: $50–$100. Source: DoDropshipping If you’re selling apparel through print on demand, you don’t need to race to the bottom on pricing. Data shows that the most successful POD apparel stores typically price products between $50 and $100 , and customers are happy to pay it. What this stat tells us: people are willing to spend more when they see unique, high-quality designs that feel personal or limited-edition. So instead of focusing on undercutting competitors, invest in standout branding, premium mockups and a polished online store experience that reinforces the value of your product. Editor's note: Building trust starts with presentation. Explore how to make a website from scratch and discover the best website designs for fashion and apparel brands. 13. How a POD store's age impacts website ranking Here’s an interesting insight: the longer a print on demand store has been around, the better its website tends to rank . The graph below shows the average website ranking of POD stores based on their year of creation. The y-axis represents the top X% of website rankings, where 0% is the best ranking and 100% is the worst. The takeaway? Stores that stick around are likely doing a lot of things right—think SEO optimizations, quality backlinks, engaging content and excellent customer reviews. Average website ranking of POD stores by year of creation, showing that older stores generally rank higher. Source: DoDropshipping If you’re just starting out, don’t stress. Every long-standing POD store started from scratch, just like you. With consistent effort, you can climb the ranks over time. Tips to get started and grow your store: Use a free AI website builder  to quickly create a polished online presence Focus on strong web design  and user experience Learn how to design a website  and craft a standout logo using a logo maker Understand what is a domain  and pick the right domain name Take advantage of free eCommerce website hosting  to test and grow your store “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, domains PMM at Wix 2026 print on demand trends worth embracing Design in 2026 balances high-tech experimentation with a human touch. AI aesthetics are moving from novelty to mainstream, with glitch accents, generative patterns and surreal textures adding depth without overpowering your brand. Use them as secondary layers behind logos or tonal overlays to keep T-shirts and hoodies readable, exploring these trends can spark new business ideas. On the flip side, hand-drawn illustrations feel intentionally imperfect, giving your line a personal, crafted vibe. Sketchy linework, marker fills and pencil textures translate well to DTG and DTF printing while keeping embroidery options open. Expert tip:  Test both styles to compare contrast, legibility and wash resilience. Wix AI makes it simple to bring your vision to life with an online store, perfect for exploring AI business ideas  while selling these designs. Nostalgia continues to sell, but selectively. Think 90s display fonts, Y2K icons and color-blocked palettes used sparingly. Pair one nostalgic element with modern type or negative space to keep designs current. Mood-led messaging is also on the rise. Calm, anti-hustle lines and optimistic slogans work best with clear typography. Start with short, memorable statements and test them across caps, totes and crewnecks to see where they resonate. Earth tones and natural textures keep sustainability in mind while staying versatile across seasons. Muted greens, clay, sand and charcoal ground bolder artwork and create a cohesive product grid for your Wix storefront. Modular logos complete the toolkit: design simple shapes that stack, wrap or lock up in multiple configurations. Create a primary mark, a monogram and a badge variant, then map each to the print or embroidery method that suits it best. Pro tip: With Wix + Printful, you can spin these variations into product families quickly, A/B test thumbnails, retire underperforming items and double down on what your audience loves. Trend Description How to apply AI aesthetics Glitch accents, generative patterns, surreal textures Use as secondary layers behind logos or tonal overlays; maintain readability on tees and hoodies Hand-drawn illustrations Sketchy, imperfect, personal Ideal for DTG and DTF printing; test embroidery options for stitch-friendly designs Selective Nostalgia 90s fonts, Y2K icons, color-blocked palettes Pair one nostalgic element with modern type or negative space; avoid overdoing retro Mood-led messaging Calm, anti-hustle or optimistic slogans Create short, memorable statements; test across caps, crewnecks and totes Earth tones & natural textures Muted greens, clay, sand, charcoal Ground artwork, ensure cohesive product photography, versatile across seasons Modular logos Flexible shapes for multiple uses Create primary mark, monogram, and badge; map to print/embroidery methods for scalability Rapid testing & iteration A/B testing of products and thumbnails Spin variations into product families, retire underperforming items, double down on hits Learn more about AI: AI in eCommerce How to use AI to make money AI tools for business AI for sales How to create a print on demand store with Wix + Printful A standout product deserves an equally polished online storefront, and with Printful's Wix integration , setting up your POD store couldn’t be easier. Here’s how to get started: From your Wix dashboard, go to Catalog > Dropshipping Products to explore Printful’s product catalog without leaving your site. Add your designs and create custom merch items that reflect your brand. Sign up for Printful and connect the Printful App to your Wix account. Once your store is live, every order automatically routes to Printful for printing and shipping, no manual uploads or handoffs required. With on-demand fulfillment through Printful, you can sell merchandise without holding inventory, lowering risk while opening new revenue streams. This streamlined workflow lets you focus on your brand, content and growth instead of operational busywork, an essential first step if you’re learning how to start a print on demand store with Wix . With on-demand fulfillment, customizable designs and Wix’s easy-to-use platform, there’s never been a better time to create an online store  and start selling your products to the world. Why trust Wix's experts? We get it, starting a print on demand business can feel overwhelming. That's why Wix provides tools to help entrepreneurs and creators launch professional online stores easily. It connects your store to POD integrations like Printful, so products are designed, fulfilled and sold without extra hassle. Wix offers guidance through tips, website templates and best practices, helping sellers create stores that look great, run smoothly and reach the right customers. Our team shares expertise to support print on demand sellers with actionable advice for designing, marketing strategies and growing online stores. This article was created by Wix experts to help you succeed in the print on demand world, pointing you toward the platform’s tools and features so you can focus on selling products, reaching customers and growing your business. Print on demand statistics FAQ What percentage of retail sales happen online? About 17% of all global retail sales occur online, and this number is expected to rise to 21% by 2029. This growth reflects how shoppers increasingly prefer the convenience of browsing, buying and receiving products from home. For print on demand sellers, this means there’s a massive and expanding audience looking for unique and personalized products. How many print on demand stores are active worldwide? There are roughly 228,000 active POD stores globally. This large number highlights both the popularity and accessibility of the print on demand model. With low startup costs, no inventory requirements and the ability to target niche markets, entrepreneurs everywhere are testing ideas and building businesses without the usual overhead. What is the average profit margin for print on demand products? Most POD products have an average profit margin of around 20%, which is enough for sellers to cover costs, reinvest in marketing and run occasional promotions. Depending on your niche, product type and pricing strategy, some stores report margins as high as 60%. Understanding your ecommerce metrics and KPIs can help you identify which products are the most profitable. How long do POD stores typically last? About 24% of POD stores remain active after three years, according to research. While this might seem low, it’s actually a reflection of how competitive the market can be. Long-term success usually comes to those who continuously improve their product offerings, focus on niche audiences and use marketing strategies that drive repeat purchases and brand loyalty. What types of products sell best in print on demand? Apparel is the top-selling category, with T-shirts, hoodies and hats leading the way. Other popular items include drinkware, bags and travel accessories. Products that incorporate personalization, sustainable materials or trendy designs often outperform generic options. Keeping an eye on market trends and consumer preferences can help you choose items that resonate with buyers and maximize your sales potential.

Turn your ideas into a website you love with Wix →   Regardless of the types of businesses  you run, having a professional website is essential. If you’re a freelancer or thinking about how to start a business , one of the first steps is to create a website  that showcases your work. A well-designed online portfolio  can attract clients, highlight your skills and set you apart from the competition. In this guide, we’ll walk you through how to create a freelance website step by step so you can grow your business and build a standout portfolio. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. How to create a freelance website To make life easier for you, we’ve compiled a step-by-step guide that will explain everything you need. Here are 10 steps you’ll need to create a freelance website. Choose a freelance website template Create a domain Develop your brand Include relevant pages Add sophisticated design elements Incorporate the right business tools Create a blog Optimize for SEO Make it mobile-friendly Promote your site 01. Choose a freelance website template Just like you wouldn’t start driving somewhere without directions, you should think about your ideal website layout before beginning to build it you'll need to plan your website , essentially. Ask yourself the following questions: Which elements do you want to stand out? What will be the first and last things people see when they land on your site? How do you envision the user’s flow from one page to another? You can start from a blank canvas or choose among the free website templates available for all types of freelancing projects. These templates are 100% customizable, so you can personalize them to fit your brand. If you’re still searching for inspiration, take a look at these portfolio examples or these freelance website examples to see how professionals have organized their work. Get inspired by these sample portfolio websites . Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” Waste no time and create your site from start to finish with Wix's website builder . Learn more: Best website builders for freelancers 02. Create a domain Once you’ve chosen your freelancer website template, give your site a name. Come up with a few different options and check which ones have an available domain name . Ideally, your domain name should include the name of your biz and a taste of what you do. You should also check Google, social media platforms and the United States Patent and Trademark Office’s (USTPO) to make sure the name you’ve selected isn’t already in use by another business. 03. Develop your brand After sealing a domain name, it’s time to create additional aspects of your branding. Start by creating a logo, which you can do using a free logo maker . This will help you pinpoint the look and feel you want for your brand. Next, select your fonts, colors and slogan. Your goal should be to maintain a consistent brand identity that encompasses what you stand for. These attributes will ultimately set you apart from your competitors and entice new customers to try your product or service, so it’s important that they stand out. Even after you’ve checked off the branding basics, keep in mind that any type of content you create, whether it be on your website or social media accounts, should align with your branding. A unified marketing strategy is the key to developing consumer trust, which eventually will lead to repeat customers. Expert tip from  Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” 04. Include relevant pages Think about all the information you want your freelance website to include, and strategically organize it into separate pages. You can add as many pages or sections as you want, but here are some of the most important: Homepage Think of this as the entrance to your site. This is the very first thing site visitors will see. In addition to including a beautiful background image, you’ll also want to add some descriptive text. Clients should be able to determine who you are and what you do immediately upon entering your site. Choose your words wisely and make sure that every bit of text, photo and video are the best fit to secure a great first impression. Products or services Create a clear and detailed section explaining what kind of products and services you offer. If you’d like customers to place orders or schedule a call, add an order form or bookings calendar that invites them to do so. Projects Highlight your professionalism and quality of work by showcasing your projects and the list of clients you’ve worked with. If you’re an artist or designer, the Wix Pro Gallery is a great way to add examples of your work to your site. Online store A freelance website is an effective way to make money online. In addition to including an order form on your product page, you should create a separate page for your online store. Testimonials Satisfied customers are one of your most important marketing assets, since they can recommend your products and services to friends and social media followers. Ask them for testimonials, and include their positive reviews on your site. Testimonials boost your credibility and help create trust between you and potential customers. About page Use about us page to tell your visitors who you are. Provide essential information about your business and summarize your unique identity, work ethic and values. This will also let you build connections with your customers by helping them get to know you on a personal level. When planning this you should also think about your privacy policy page also. Contact After you’ve stunned them with your site, visitors should be able to contact you easily. While you may want to include your contact details throughout your site—in the footer, for instance—it’s also good practice to create a dedicated contact us page . Add a contact form with Wix Forms , your email, phone numbers and social media handles. Learn more: How to vibe code a website 05. Add sophisticated design elements Your freelance website is more than just a means to an end. It’s also an outlet for you to express your talent and creativity and show that you’re on top of your visual game. Make a list of the design features that will enhance your site, and start exploring which ones you can effortlessly integrate. There’s no need to add every design element you come across, but incorporate the ones that fit in well. Ideas to consider include: hover effects, customized grids, parallax scrolling and animation. For each effect, think about how it will look to a first-time visitor and consider the purpose that it will serve. If you want some expert tips, you can also check out the Wix Marketplace to hire a Wix designer to help you build your perfect site. 06. Incorporate the right business tools From talking with customers to marketing your product, there are many aspects of your business to stay on top of. This can be particularly challenging if you’re working alone, or if you’re a digital nomad without a fixed office space. To make your life easier, take advantage of business tools that can help reduce your workload and streamline processes while making money as a freelancer. For example, you can use Wix Chat to easily communicate with potential clients and answer their questions in real-time. This feature displays a chatbox on your website that lets people message you immediately. You can also take advantage of online scheduling software to efficiently take online bookings, accept secure payments and send automatic email reminders without any hassle. Other tools, such as Wix Analytics , help you measure the traffic to your site. This gives you a view into where your website is performing well and where it could be improved, letting you adapt to fit your clients’ needs. 07. Create a blog You can also consider creating a blog that appeals to your audience. This is a strategic way to incorporate additional content for SEO purposes, encourage people to spend more time on your site and establish yourself as a leader in your industry. A blog is also a helpful way to attract new visitors to your site because it provides valuable content without asking for anything in return. It can also be a highly effective way to make money as a freelance writer . It’s also an effective strategy to convert traffic into customers. Your blog articles allow people to get to know you and become acquainted with your work. Blogs are an effective way to create personal relationships with your audience, which ultimately, allows them to feel connected to your brand. You can even include a comments section so you can communicate with your readers directly. 08. Optimize for SEO What good is an online presence if no one gets to see it? This is exactly why you should invest some time and effort into your SEO capabilities. In order for your clients to easily find you and book your services (see how to start a service business ), you need to make sure that your website appears in Google search results. Optimizing your website with SEO features is an ongoing task that requires you to update your content regularly. You’ll want to do some keyword research to determine which words and phrases to incorporate throughout your site. Take advantage of tools like Wix SEO , Ahrefs and SEMrush to help you determine which relevant keywords people are searching for. Then, incorporate them throughout your website content. You might also want to engage an SEO services agency or professional to help you. If you’re a freelancer who works in a specific location, you’ll also want to invest some time incorporating local SEO. To start, include your location on your website and register with Google My Business . Another helpful tip is to form relationships with other local businesses who can vouch for your credibility and link from their own website to yours. This type of local link building is a worthwhile tactic that will ensure your freelance website is found by anyone searching in your area. 09. Make it mobile-friendly Did you know that mobile internet use accounts for 64% of all web traffic? This means you’ll want your website to look just as beautiful on a small smartphone screen as it does on a desktop computer. Pay attention to the fonts and colors you use and make sure they’re readable. Declutteer the mobile version of your site and consider adding a search bar to ease navigation. If you’re a Wix user, your site will automatically generate a mobile-friendly version with an adaptive gallery for your images. 10. Promote your site After you’ve published your site, you’ll need to promote it to obtain clients and spread the word about your brand. Share it on your social media channels, and include a link in the bio of each of your accounts. You’ll also want to get business cards printed with your website on it. Furthermore, send out an email to your existing customers and share your website that way. Once you’ve gotten the word out, remember that running a successful freelance website requires maintenance and upkeep. Keep your content updated, implement fresh features, improve the user experience and stay up-to-date with current design trends. Oh, and brace yourself—the business offers are about to come pouring in. Learn how to create a job board website . What makes a good freelance website? A successful freelance website does more than just showcase your work. It builds trust with potential clients, highlights your skills and makes it easy for visitors to take action. Here are the 5 key elements that make a freelance website stand out. Key element Why it matters Tips for your freelance website Clear branding Helps clients recognize and remember you Use a professional logo, consistent colors and fonts that match your style Engaging portfolio Shows your skills and past work Highlight your best projects with descriptions, images and case studies User-friendly design Makes your site easy to navigate Keep menus simple, use intuitive layout and ensure mobile-friendly design Contact options Encourages client inquiries Include forms, email, phone number or booking links prominently SEO and discoverability Helps clients find you online Optimize page titles, meta descriptions, headings and images for search engines How to create a freelance website FAQ How much does a freelance website cost? The cost of a freelance website depends on your choice of website builder, hosting plan, domain and premium features. You can start with an affordable platform like Wix and upgrade as your business grows. Can beginners use freelance sites? Yes, beginners can use freelance sites to find clients, build experience and showcase their skills. Most platforms are user-friendly and provide tutorials to help you get started quickly. What are the best side hustles online? Popular online side hustles include freelancing, creating a website or portfolio, selling digital products, offering online courses or consulting services and participating in gig economy platforms. Learn more about weekend side hustles and side hustle ideas to get started with today.

Turn your ideas into a website you love with Wix →   As a service provider in today’s world, you know that the best way to reach potential customers is online. Most customers likely prefer to schedule a service through your website instead of calling or stopping by in person. To keep up with these expectations and maximize your sales, you’ll need online scheduling software that allows you to accept bookings and payments through your business website . The best part of it all is that you don’t have to be a Fortune 500 company, hire staff or know how to code to create a website and start making money online . We’re here to show you how you can easily create a site yourself—with the highest level of performance, reliability and payment security, across a variety of types of businesses . Read also: How to start a service business   Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a service website Learning how to start a website for services is easier than you think. Start by picking a website builder and template, then customize your branding with a domain, logo and colors. Add the right pages like homepage, bookings, about, contact, blog and testimonials, then integrate a scheduling system so customers can book and pay online. Don’t forget SEO, mobile optimization and promotion to attract clients. Keeping your site updated and professional helps build credibility, expand reach and grow your service business. Features of a great service website Feature Why it matters Online booking system Lets clients schedule and pay for services directly on your site, saving time and boosting revenue. Custom branding A strong domain, logo and color scheme help your business stand out and build trust with visitors. Service pages Clearly showcase what you offer with details, pricing and packages to guide potential clients. Testimonials and reviews Social proof builds credibility and helps convince visitors to choose your services. Mobile-friendly design Ensures your site looks great and works smoothly on any device, reaching clients wherever they are. What is a service website? A service website is a type of website that's designed to showcase and promote a specific service or set of services from a business or individual. The main purpose of a service website is to inform potential clients or customers about the services you offer while highlighting the benefits of those services. Your website should encourage potential users to take action, such as contacting you for a quote or booking a service. Learn more : How hard is it to make a website Service websites are used by a wide range of professionals and businesses, including consultants, freelancers, agencies, contractors, healthcare providers and more. Waste no time and create your site from start to finish with Wix's website builder . How to create a service website Pick a website builder Choose a layout Brand your website Add the right pages Add a scheduling system to sell your services Pay attention to SEO Make your website mobile-friendly Get a second opinion Promote your services Keep your site up-to-date 01. Pick a website builder The first step is to select a website builder that meets all your design and business needs at once. Chosen by millions of businesses around the world, Wix is one of the best website builders on the market. It's a user-friendly, professional option filled with advanced web design features and business capabilities. You can get started by choosing from one of the many fully customizable business website templates available. If you’re looking to start with a good foundation quickly that you can fully personalize later on, let Wix’s AI website builder take care of everything for you. After chatting with AI about your website goals, the artificial design intelligence tool will automatically create a service website for you. It will instantly design a site, complete with images, text and pages that are tailored to your business. Learn more about how to create a website with AI . Read also: How much does a website cost Pro tip: Small businesses thrive on connections, and Wix AI Site Chat  makes those first interactions effortless. From handling bookings to answering questions instantly, it keeps visitors engaged and guides them toward becoming loyal customers, all while giving you more time to focus on what you do best: running your business. 02. Choose a layout When it comes to the layout of your site, there are two main schools of design: the classic website and the one-pager. Both are great options, and your choice depends on your business’s specific needs. The classic option includes separate pages for each section of your service-based website. This is an excellent choice if you have a wide variety of content—say, a blog , photo gallery or FAQ page—that you’d like to distribute across different locations of your site. A one-page website, on the other hand, is limited to a single page. Each menu item takes the user to a different section of the same page, rather than leading to separate ones. The advantage of this method is that you can control the order in which viewers see your content, plus it works great on mobile. An increasing number of businesses are opting for the latter due to its strong design and simplicity. 03. Brand your website We know you've put a lot of thought into creating the look and feel of your brand. To maintain the brand identity your customers recognize and love, make sure those elements are carried over onto your website. Here are some tips to customize your site so that it reflects your brand: Get a domain Your domain name is your online address. Typically, this will be the name of your business, as this makes your site look professional and puts your brand’s stamp on the web. Check out this insightful guide on how to choose a domain name for your site. You'll also need to consider what domain extension you want to use: .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain Create a custom logo As small as it may be, your logo plays a huge role in your business. Your logo must occupy a prominent place on your site since this is crucial for building brand recognition and awareness. The logo becomes a visual representation of the business's values and emotions in a single glance. Simplicity is key for memorability and adaptability across platforms. Yaya Aaronsohn, Head of Brand Maker at Wix.com If you don’t already have a logo, you can easily create your own using a logo maker . You can then use your logo across all platforms, including your website, newsletters and even your favicon (the small icon that appears on a tab in your browser). Lastly, don’t forget to always link your logo back to your homepage—it’s a long-standing web convention. Choose your colors Your choice of colors has a powerful impact on your brand identity. Not only do colors add beauty to your site, but they also evoke emotions or connote certain associations with your brand. Your color palette plays an important role in the overall performance of your site, bolstering both conversion rates and the time spent on a page. Research suggests that up to 90% of a person’s assessment of your website is based on colors alone. Moreover, color is shown to improve brand recognition by 80% . For that reason, it’s critical that you choose a strongly branded design—including a powerful color scheme, logo and domain name—as you create a website for your service business. 04. Add the right pages Now it’s time for the fun part. Think of all the content you want to add to your service website and determine the most strategic way to organize it. It’s your business, so you can decide how many (and which) pages to include. Here are the most popular options: Homepage This is the central hub of your website. Since it’s often people’s first impression of your brand, it should be both attention-grabbing and informative. Make sure it prominently displays your company’s name and clearly explains what you do. Since the purpose of your site is to initiate bookings, you should also have a Book Now button placed above the fold. This gives users the option to book or schedule your services immediately upon arriving at your site. Bookings page To drive more revenue, you’ll want to add an online scheduling system that lets customers book and pay for your services online. While you can place your online scheduling platform anywhere on your site, many businesses opt to include a separate bookings page. That way, you’ll be able to lay out your services in an intuitive, organized way that includes all the essential details, like name, pricing and availability. You could even organize your services into packages (a.k.a. productized services ) on your Bookings page. About page The About Us page offers a personal description of your business. It’s a great place to share the story of who you are, from the origins of your business to your professional achievements and the company mission statement . If you work with multiple staff members, you can also include a Meet the Team section that makes it easy for visitors to get to know your organization. People should be able to get a sense of the personality behind your brand, as this will ultimately help you build deep connections with customers. As a service provider, forming relationships is the essence of acquiring and cultivating loyal clients. Contact page If visitors need to spend time looking for your contact information, they may decide it’s not worthwhile reaching out or purchasing your service. For that reason, add a separate page or section dedicated to all of your contact information. This should include phone numbers, email, social media accounts, a contact form and any other possible way clients can get in touch with you. People have also come to expect this information in the footers of websites. Make sure your footer is filled with up-to-date contact details, as well as your company’s address and operational hours. Blog A blog is an invaluable platform for building a loyal community, establishing yourself as an authority in the field, and driving traffic to your site. Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand. Allison Lee, Editor-in-Chief at Wix.com In fact, 72% of online marketers say that content creation is their most effective SEO, or search engine optimization, tactic when it comes to ranking high on search engines and increasing your number of site visitors. Testimonials Nothing is more impressive to a potential client than positive, unbiased reviews of your excellent service. For many customers, good reviews are the driving factor in their decision to convert. With that in mind, include a testimonials page on your site—it's an important marketing tactic that can lead to sales. PR coverage If you get published in notable publications, make this a point on your website. Just like testimonials, this will improve your brand’s credibility and further position your company as an industry leader. FAQ page By including an FAQ page, you can provide answers to questions that may naturally come up while clients browse your site. This helps potential customers feel comfortable about your product and builds trust in your brand. 05. Add a scheduling system to sell your services Next, add a scheduling system to your site so that customers can book and pay for your services online. Using Wix Bookings , you’ll be able to drive revenue to your business in a way that’s convenient and efficient for both you and your customers. In just minutes, you can take your offerings and package them as a service—whether it’s a one-on-one appointment with clients, a video class, or a multi-session course. Here’s how to do it: Create your services. This can include appointments, classes and online courses. Add staff members, if you’re working with a team. Set availability. You can do this by specifying your business’s operating hours, as well as the hours of staff who provide the service. Choose how to display bookings on your site, whether you want to show them all together or place them on separate pages. Set how you collect payment. Wix Bookings lets you easily accept full or partial payment through a reputable and secure online system. Add business details such as your address, currency and time zone. Upgrade your site to ensure the best Bookings plan for your business. In addition, scheduled appointments can be automatically synced with both your business and customers’ calendars. You and your staff will receive real-time booking updates when a client schedules an appointment. You’ll also have access to your client’s details, including their contact information, birthdays and relevant notes so that you can create the best possible customer experience. Manage your entire business on the go through the Wix App. From both the app and your desktop version, you'll be able to promote your services and related coupons, send invoices, and accept bookings in real time via live chat. 06. Pay attention to SEO SEO is the practice of optimizing your site so that your pages can rank higher in search engine results. While this may sound daunting, you can get started in a few simple steps: Choose the right domain name Sign up to Google My Business Use strategic keywords throughout your site Wix SEO is a comprehensive and free solution that efficiently guides you through these steps. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. Mordy Oberstein, Head of SEO Branding at Wix.com 07. Make your website mobile-friendly More than 50% of all website traffic worldwide comes through smartphones. This number is only increasing, which means that it’s crucial to make your booking services easily accessible to everyone through mobile. To optimize for mobile browsing, you’ll need to make sure your site is readable and navigable on a small screen. Wix takes care of that for you, ensuring the mobile version of your site looks beautiful on any device. 08. Get a second opinion and feedback Before you hit publish to take your site live, make sure everything looks and works the way you intended. Preview your website and browse the layout, and remember to proofread it a couple of times. You can even ask a trusted companion to look over things – the more eyes that can spot mistakes ahead of time, the better. 09. Promote your services via your website Once you’ve published your service website, whether it's a hotel website , a makeup artist website or photography portfolio , promote it so that people learn about your brand. A great way to get started is by spreading the word on social media. 10. Keep your site up-to-date To achieve the best possible results, keep your site fresh and up-to-date. This includes adapting to the latest trends (check out these great service business examples ) and adding new blog content to build up your authority in your field. To get a better understanding of your online performance, you can view Analytics for Wix Bookings. This gives you valuable insights into your booking statistics, such as the number of new and returning customers and your most popular pricing plans. By creating a website that enables customers to purchase your services online, you’ll take your business to new heights—and increase your revenue as a result. Why is it important to have a website for your service? Having a website for your service is crucial for several reasons: Credibility and professionalism A well-designed website can enhance both. It serves as a place where potential customers can learn more about your service, view testimonials and contact you. A professional-looking website instills trust and confidence in potential customers, making them more likely to choose your service over competitors. 24/7 availability Unlike physical storefronts with limited operating hours, a website is accessible 24/7. This means that potential customers can learn about your service, make inquiries or even make purchases at any time of the day or night. This flexibility can significantly expand your reach and increase sales opportunities. Customer convenience A website makes it convenient for customers to learn about your service and make informed decisions. They can easily access information such as pricing, service details, FAQs and contact information without the need for direct interaction with your or a customer service rep. Competitive advantage Having a website is essential to staying ahead of the competition. If your competitors have websites and you don't, you risk losing potential customers to them. By investing in a professional website, you can differentiate your service, attract more customers and stay competitive in your industry. Strengthen brand identity Use your website to showcase your unique style through visuals, content and messaging. A consistent brand image helps you stand out and connect with your audience. Make sure your design reflects your values and resonates with your target market. Remember, your website is often the first impression potential customers have of your brand. Enable online payments Add secure payment options so customers can pay directly on your site. It simplifies the process and helps boost your sales. Offering multiple payment methods like credit cards, digital wallets or BNPL (buy now, pay later) options can make the checkout experience even smoother. Plus, secure transactions build trust with your customers, encouraging them to return for future purchases. Learn how to create a job board website . How to create a service website FAQ Do you really need a website for a service business? Yes, having a website is essential for a service business. It’s a place where potential clients can learn about your services, see past work and get in touch with you easily. A well-designed website builds credibility and helps you stand out from competitors. It also lets you reach more people and accept bookings or payments online, making your business more convenient and professional. What does a services page look like? A services page should be clean, organized and easy to navigate, with clear headings for each service. It features engaging visuals, concise descriptions and calls-to-action that guide visitors toward booking or contacting you. Including client testimonials, case studies or certifications helps build credibility and trust. How do you structure a website service page? A well-structured service page starts with a clear introduction and overview of your offerings, followed by detailed descriptions for each service. Visual elements, benefits and features, and client testimonials help keep visitors engaged and informed. Including calls-to-action and contact details encourages inquiries or bookings, while optional pricing information and related services can guide decisions. Do I need a blog section on my service website? Adding a blog can boost your website by improving SEO and driving organic traffic. It’s a way to showcase your expertise, provide helpful content for visitors and keep your site fresh with regular updates. Blog posts can also be shared on social media and used in email marketing campaigns to attract and convert leads. Over time, it helps establish your authority in your field and keeps potential clients coming back. Should my pricing be visible on my homepage? Showing pricing on your homepage can save visitors time and build trust through transparency. It helps qualify leads automatically and can improve conversion rates while reducing customer service questions. If your services are highly customized or enterprise-level, it may make sense to direct visitors to a contact form instead. Either way, clear pricing information helps visitors make informed decisions quickly. Should I show client testimonials on every page or keep them on a dedicated page? It works best to do both. Including 1-2 relevant testimonials on each service page and a strong one on your homepage builds trust and social proof. Placing testimonials near calls-to-action encourages visitors to take the next step, while a dedicated testimonials page allows for detailed success stories, longer quotes or video reviews. This combination ensures prospects can easily see the value of your work wherever they explore on your site. Looking to start a service business? Check out these ideas for inspiration: How to start a virtual assistant business How to start a babysitting business How to start a nail business How to start a plumbing business How to start a party planning business How to start a food prep business How to start a pool cleaning business How to start a painting business How to start a tutoring business How to start a pool cleaning business How to start a cleaning business How to start a pressure washing business How to start a landscaping business

Turn your ideas into a website you love with Wix →   Ready to take your business to the next level with a custom social media website? You’re in the right place. Building your own platform is a powerful way to connect with your audience, increase engagement and grow your brand’s presence. And here’s the good news–with the right tools and a clear game plan, anyone can do it.   In this guide, we’ll walk you through ten steps to create a social media website that perfectly reflects your business goals. Whether you're learning  how to build a website from scratch  or revamping your current site, you’ll learn how to make a professional and engaging online space that your audience will love.   Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a social media website? A social media website is more than just a digital platform–it’s a dynamic and interactive space where users can connect, share content and actively engage with each other. Think of it as the difference between a static billboard and a buzzing community hub. Popular types of websites  like Facebook or LinkedIn exemplify this, providing users with the ability to create profiles, connect with others and exchange ideas. Now, imagine starting a business  and having a social media website tailored to your needs. Instead of being just another account on a big platform, you get to create a dedicated space that reflects your brand and serves your audience. It gives your business the freedom to engage customers, share valuable content and promote your brand–all while staying in control of your audience’s social experience.  Building your own social media site is a powerful way to create meaningful connections and position yourself as a leader in your community. But where do you start? We’ve mapped out 10 steps to guide you.  How to make a social media website in 10 steps Identify your audience Select a domain name and web host Pick a website builder and template Design your social media website Develop a content strategy Include tools for creating and publishing content Make your social media site mobile-friendly Start a social media blog (optional) Optimize for SEO Launch and promote your social media website 01. Identify your audience Before you do anything, define your audience. Who are they? What are their needs or goals? Are your user's business professionals looking to network, hobbyists eager to connect over shared interests or maybe students looking for learning opportunities? Understanding this will shape everything–from your site’s design to the type of content you will create.  For instance, younger audiences might gravitate towards visual-heavy, playful designs, while professionals might prefer clean layouts with intuitive navigation. The better you know your audience, the more effectively you can build a platform tailor-made for them.  Learn more: How to create a professional website How to create a job board website Plan a website  02. Select a domain name and web host Your  domain name  is your website’s address, and it should be concise, memorable and relevant to your target community. If you’re building a platform for avid readers, for example, a name like  tNextChapterHub.com " communicates purpose clearly.  If you're unsure where to begin, use Wix’s  domain name generator  to brainstorm ideas or check availability.  Next, choose a reliable hosting provider. Your hosting choice directly impacts your site reliability , uptime and ability to handle user traffic. A slow or unreliable site will frustrate users and deter engagement, so choosing a hosting service  with a track record for speed and scalability is crucial. "Simplicity is key. Choosing a name with an easy spelling and pronunciation, ensures quick recognition and recall. A great business name captures attention, evokes emotion and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values." - Daniele Pitkowski, product marketing manager of alternative flows at Wix 03. Pick a website builder and template Gone are the days when creating a website required lengthy coding knowledge. A  website builder  like Wix simplifies the entire creation process with customizable templates specifically designed for interactive communities.  To match your community’s personality, explore website templates with various design styles–like bold and vibrant or minimalist and professional. Build a starting point, but make sure you can customize it enough to reflect your unique brand. 04. Design your social media website Great web design  goes beyond aesthetics–it shapes user interactions. A visually pleasing site with smooth, intuitive navigation keeps visitors coming back. Here’s what to focus on when designing:  Navigation:  Make menus accessible and easy to understand.  Call-to-actions (CTAs):  Help users take meaningful steps like signing up, joining discussions or exploring content.  Colors and typography:  Make sure they resonate with your audience. A playful color palette may appeal to younger users, while neutral tones may signal professionalism for a business audience.   Your design choices are a statement of your brand values, so make sure they align accordingly.  Learn more: What is web design? 05. Develop a content strategy No social media website succeeds without engaging content. Start by asking, what do your users value? Are they looking for actionable advice, entertainment or opportunities to network? Your content strategy should deliver exactly that.  Planning ahead of time significantly cuts down on  how long it takes to build a website . Create a content calendar for consistent updates–whether it’s user-generated posts, insightful blog entries or multimedia content. For example, if your platform serves DIY enthusiasts, offer how-to guides, live project demos or community challenges. Consistency strengthens engagement and invites users to return regularly.  06. Include tools for creating and publishing content Empowering users to contribute is at the heart of any social media platform. When designing your site, include  website features  that make it easy for users to create profiles, upload photos, share posts or start conversations.  Also, moderation tools are key to ensuring a safe, respectful environment.  Think of interactive features like: User reporting  Comment moderation Rules for community behavior Platforms like Wix let you include publishing and content management features without compromising quality. This, in time, can also help you  monetize your website . 07. Make your social media site mobile-friendly Most users access social networks on their phones, meaning your website has to work flawlessly on mobile devices. During the website development  phase, choose a flexible layout that easily adapts to any screen size and test extensively to make sure pages load quickly.   Learn how to make a website mobile-friendly  to help ensure every detail—from navigation menus to font sizes—scales perfectly across devices.  08. Start a social media blog (optional) Deciding to  build a blog  amplifies your platform’s value, connecting users with fresh content. Use it to share news, insights or updates related to your community’s interests. Running a platform for eco-conscious users? Blog tips on sustainable living or highlight progress from the community. This extra layer of engagement enriches user experience and gives them an additional reason to engage with your platform regularly.  Using a  blog maker  simplifies creating and managing blog posts with customizable layouts and built-in SEO features. 09. Optimize for SEO It’s not enough to create a great platform–people need to find it. Search engine optimization (SEO) makes sure your site ranks high in search results. Optimize your site by including keywords in title tags , headings and meta descriptions and incorporate alt text for images. Additionally, focus on technical aspects like fast loading speeds and mobile usability. The easier it is for users to discover your site, the bigger and more active your community will become. 10. Launch and promote your social media website Check your  website launch checklist  and make sure you thoroughly review your website before it goes live. But going live is just the beginning–promotion is the next challenge. Use all the  marketing strategies  in your arsenal to spread the word:  Collaborate with other businesses Share your community on your existing profiles Send a launch announcement to your email list    The goal? Build awareness and start fostering an engaged audience that resonates with your vision.  Why create a social media website for your business? Owning your platform unlocks opportunities that most third-party social media platforms simply can’t offer. Algorithms and policies dictate visibility on traditional platforms, often limiting your ability to engage your audience directly.  But with your own website, you’re in complete control–every design choice, interaction and piece of content reflects your brand identity. You can build relationships, create meaningful conversations and establish connections with your audience.  From credibility to better customer engagement, a social media website positions you as a leader in your niche, helping your business stand out. If you’re ready to take this step, start by using the tips above to bring your vision to life. With a little planning and a lot of creativity, your social media website could become the go-to destination for your community.  Social media website examples built on Wix Looking for inspiration to design your own social media website? Here are five standout examples of social media websites built on Wix, each with its unique look and feel: 01. A Social Thing A Social Thing ’s website is clean, minimalist design with a strong focus on visual hierarchy. The homepage emphasizes bold headings and subtle animations that make navigation seamless. The soft color palette and ample white space convey a modern, approachable vibe. 02. Just Post Media Just Post Media ’s site features a straightforward layout with easy-to-read sections and a professional tone. Its monochromatic color scheme, paired with high-quality images, gives the site a polished and sleek look while maintaining user-friendly navigation. 03. Social Savvy Pulse Bright and engaging, Social Savvy Pulse ’s website uses pops of color to draw attention to key sections. The design feels energetic and vibrant, with bold typography and interactive elements creating a dynamic user experience. 04. Start Social Start Social ’s site opts for a playful, youthful look, using bright colors and quirky social media graphics . Its well-structured sections and cheerful design make it engaging, appealing to a tech-savvy and fun-loving audience. How to make a social media website FAQ How much does it cost to build a social media site? When it comes to  how much a website costs , it can range from a few hundred dollars to several thousand, depending on the complexity and features you want to include. Factors such as site design, user authentication, hosting and advanced tools like messaging or video sharing all impact the price. However, using a website builder like Wix can significantly lower costs by offering pre-designed templates and integrated tools. These platforms simplify the process, making them ideal for individuals or small businesses looking to create a functional social media site on a budget. Learn more: Is Wix free? When building a social media website, you should ______. When building a social media website, you should start by identifying your target audience and tailoring the platform to their needs. Focus on creating engaging and shareable content, as this will drive user interaction and help your platform grow. Additionally, ensure that your website is mobile-responsive, as many users will likely access it through their smartphones. Paying attention to design, functionality and user experience will set your website apart from competitors. Is it better to have a website or Instagram? When it comes to  website vs social media , they serve different purposes, but a website offers more control and versatility. With a website, you own your content, branding and user data—something social media platforms don’t provide. Websites also allow for features like blogs, e-commerce, and specialized tools. While social media like Instagram is great for visual content and targeting specific audiences, having your own website ensures long-term stability and control over your online presence. What was the first social media site? Six Degrees, launched in 1997, is widely considered the first social networking site. It allowed users to create profiles, connect with friends, and share messages, laying the foundation for modern social media platforms. While its functionality was basic compared to today’s standards, Six Degrees was revolutionary for its time. It demonstrated the potential of online networks and inspired the development of platforms like Friendster, MySpace and Facebook. What are some good web design principles to apply to a social media site? When designing a social media website, follow these key principles: User-friendly UI : Keep navigation intuitive and visually appealing. Fast performance : Optimize speed for seamless interactions. Engaging UX : Encourage interaction through likes, comments, and shares. Strong website security : Implement encryption and privacy controls. Personalization : Use AI for content recommendations. Scalability : Ensure smooth growth as users increase. Mobile friendly : Design for all devices.

Turn your ideas into a website you love with Wix →   Starting a news website is your chance to share your voice and keep the world informed. If you’re passionate about local events, global news or niche topics, creating a website gives you a platform to make an impact. But before you break the news, you need to set up your site–and that starts with choosing the best website builder  to bring your vision to life. If you’re wondering  how to make a website  that meets your goals and keeps readers coming back, you’re in the right place. This guide will walk you through every step to get your news website off the ground and make your stories heard online.  Create your news website effortlessly with an AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a news website?  A news website is an online hub for sharing news articles, stories and updates on different topics, making it one of the many types of websites  catering to specific audiences and purposes. From global headlines hubs to focused sites for local communities, news websites keep readers informed and engaged in real-time.  News sites usually rely on website infrastructure  that supports features like dynamic headlines, multimedia integration and mobile-friendliness. Content is organized into categories like politics, sports, entertainment, technology a nd more, making sure readers can easily navigate and find topics of interest.  Features like search functionalist, social sharing tools and comment sections enhance usability, while monetization options like ads, subscriptions or sponsored content help sustain operations. If your goal is to report breaking news or focus on specialized topics, a news website is an impactful way to share stories and connect with your audience. How to start a news website in 8 steps  Define your niche and audience Select a domain name and web host Pick the right website builder and template Design your news website Create a winning content strategy Optimize your news site for SEO Plan to monetize your news website Publish and promote your website 01. Define your niche and audience  A successful news website starts with a clear focus. Think about who you want to reach and the type of news they care about. Your niche:  local events, industry updates or specific interests like travel, technology or cooking. Your audience: define their interests, challenges and preferences. Make your site unique:  show how your content stands out from other news websites. 02. Select a domain name and web host Your domain name  is your online identity–make it short, memorable and aligned with your news niche. Choosing the right domain name is the first step in building your online presence. Use tools like a domain name generator  or perform a domain name search  to find the perfect fit.  Once you’ve nailed your domain name, keep site reliability  in mind to keep your site running smoothly and accessible to audiences 24/7. Whether you go for free website hosting  or a paid plan, make sure the service offers great uptime , scalability  and customer support.  If you’re new to hosting, learn more about what is web hosting  and how to host a website . 03. Pick the right website builder and template Creating a news website is simple when you use the right tools. Start with a website builder or the best AI website builder  to design a professional, user-friendly site–no coding required. Platforms like Wix offer intuitive  drag-and-drop  tools, perfect for beginners and experienced creators alike.  Next, look for website templates  tailored for news platforms. Look for news templates  with features like dynamic content feeds, bold headline sections and clean layouts to keep your stories front and center.  By choosing the right builder and template, you’ll expedite the design process and launch a news website that captivates your audience.  Learn more: Cheap website builder Best website builder for small businesses Personal website builders 04. Design your news website Your website design sets the tone for your readers and builds credibility. Focus on the essentials: Easy navigation  Mobile-friendly design  Eye-catching homepage  Consistent branding  Clear CTAs Clutter-free layout Multimedia support  A well-thought-out design makes our news website visually appealing and improves usability, making sure readers stay longer and keep coming back. Learn more: Best website designs What is web design? 05. Create a winning content strategy A solid content strategy  sets the stage for the success of your news website. Here’s how to plan your website content :  Define your niche: focus on specific topics or areas of interest to establish your expertise and attract a dedicated audience. Create a content calendar: plan out articles, breaking news and features in advance to maintain consistency and stay organized. Balance content types: combine articles, short updates, multimedia features and opinion pieces to keep your readers engaged. Prioritize timely updates: stay ahead of the curve by publishing breaking news and trending stories as they happen. Leverage SEO: optimize your articles with relevant keywords, headlines and meta descriptions to boost search engine visibility. Engage your audience: include interactive elements like polls, comments and social sharing buttons to encourage reader participation. Track performance: use analytics to monitor the types of content that resonate with your audience the most.  Discover what is web content  and learn how it can elevate your news website.  06. Optimize your news site for SEO To attract readers and rank higher in search results, search engine optimization (SEO) is a must for your news website. Start by researching and incorporating relevant keywords into your headlines, subheadings and content to align with what your audience is searching for. Regularly publishing fresh con tent can significantly increase your visibility while providing value to your readers. You can even start a blog to cover trending topics, share in-depth analysis and drive consistent traffic to your site. A well-structured website with clean URL s, internal links and organized categories will enhance navigation for both users and search engines like Google. If your site focuses on regional news, leverage local SEO by including location-specific pages and optimizing for local keywords. Building backlinks from reputable websites in your niche will further boost your site’s authority.  According to Sharon Hafuta, SEO blog editor at Wix: "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." For additional tips, check out how to start a blog  and use tools like website SEO to monitor and refine your strategy. 07. Plan to monetize your news website Once your news website is ready to go live, monetizing it is the next important step. Even before publishing, it’s important to plan for how you will generate revenue from your site. Here are a few strategies to help you get started. Focus on increasing traffic by consistently creating SEO-optimized content. Once you start attracting readers, you can explore various monet ization methods like paid advertising.  Another great way to monetize a website is through affiliate marketing . By recommending relevant products or services within your content, you can earn commissions from readers who make purchases through your affiliate links. If you plan to launch a blog alongside your news site, consider how to monetize a blog through subscription-based access to premium content, like exclusive reports. This model provides value to your readers while offering a steady income stream.  08. Publish and promote your content With everything in place, the next step is to publish your content and start promoting it to attract readers.  Before hitting “publish,” make sure your site is fully optimized and ready for traffic. Double-check your website launch checklist  to ensure all technical aspects are covered–from site speed to mobile responsiveness. Once you’re ready, publish your first set of articles and make them easily shareable by adding social media buttons, sharing links and incorporating multimedia elements like images and videos. Promote your content across multiple channels like: Social media: share your posts on Twitter, Facebook, Instagram and LinkedIn to drive traffic and engage with your audience. Email marketing: start collecting email addresses and sending out newsletters to notify readers about new content, updates or exclusive news. Collaboration and guest posts: partner with other content creators in your niche or write guest posts for other sites to build backlinks and attract new readers. By consistently publishing high-quality content and using targeted promotion strategies, you’ll start building an audience and gaining recognition for your news website. Learn how to create a job board website . News website examples built on Wix Looking for inspiration to design your own news website? Here are standout examples of news websites built on Wix, each with its unique look and feel: 01. Visionary News The  Visionary News  website is designed with a political campaign focus, making it unique from typical news websites. It effectively showcases updates, news and CTAs. The site features a modern layout that simplifies navigation and a dedicated blog section that allows for regular updates, which is great for news content.  02. Course Avenue Course Avenue ’s website focuses on the niche topic of compliance, providing resources and training updates related to web accessibility. The clean and professional design features an educational layout that supports blog posts and resources. It also includes a resource center, offering easy navigation for training modules and certifications, while providing information about upcoming events and training sessions. 03. The G.O.A.T. Review The G.O.A.T. Review  website operates as a personal blog with a focus on digital news and updates. The design makes it easy to read, while the blog format emphasizes personal stories and news. Multimedia content such as videos and images are seamlessly integrated, offering variety in storytelling, which is great for engaging readers on a news website.  04. Lake Starlight Buzz Wheel The Lake Starlight Buzz Wheel  website is a dynamic and interactive platform that highlights local news, events and entertainment. The site features a unique circular design layout, making it stand out from other more traditional news sites. It emphasizes local happenings and includes an event-focused approach, perfect for a community-based news platform. With its vibrant colors, engaging images and interactive features like the “buzz wheel,” it provides a visually engaging user experience that’s well-suited for showcasing news content.  How to make a news website FAQ How can I start my own news website? To start your own news website, you’ll need to choose a niche or focus of your content, like local news, sports or entertainment. Next, choose a reliable website builder, like Wix, to design and launch your news website. Customize your layout to suit your niche and make sure it’s mobile-friendly. Add essential features such as news feed, articles and a contact page. Lastly, set up an editorial plan and start publishing quality content regularly to engage your audience.  Learn more: How to make a website mobile-friendly Mobile website builder What is a mobile website  Do news websites make money? Yes, news websites can make money through various monetization strategies. These can include advertising, like displaying ads or sponsored content, subscription models, affiliate marketing and selling digital products like eBooks or courses. Many news websites also generate revenue by partnering with brands and using paywalls for premium content. How to get content for a news website? You can get content for your news website by either writing original news stories, collaborating with freelance writers or using press releases from reliable sources. It’s important to keep your content relevant, fact-checked and engaging to build trust with your audience. You can also gather content from public domain sources, news aggregators or partner with local journalists to provide fresh updates.  How to publish news on a website? Publishing news on a website involves creating high-quality articles or blog posts and adding them to your website’s content management system (CMS). Make sure every piece of content is formatted well, includes images and is optimized for SEO to help it rank higher on search engines. Once published, share the articles through social media, email newsletters and other channels to reach a wider audience. Learn more: What is CMS? Best CMS systems Can anyone start a news website? Yes, anyone can start a news website, regardless of their background. But it requires a commitment to producing timely, accurate and engaging content regularly. Having a good understanding of journalism ethics, SEO practices and audience engagement is essential to the success of the news website. It’s also important to choose a suitable platform, like Wix, to build a professional and functional website quickly.

Bring your inspiration to life with a Wix website →   A well-designed, informative website is an essential part of planning any event. People rely on a website to set the tone of the occasion and provide necessary details and contact information. If you have an event coming up, the first step is to create an event website . Then, customize it to your liking with whatever colors, images and effects you see fit. You can even choose the perfect event invitation template to send out online invitations to all your guests. And don’t forget to set up an RSVP form directly on your site to ease the process. To inspire your creativity when it comes to understand how to make a website and in particular this type of a website , we’ve gathered 10 of our favorite event websites to showcase just how imaginative you can get when designing your own and starting your business . Also read: How to start a party planning business and best websites for inspiration Or get started by understanding more about creating a website with AI with the Wix AI website maker. Create the perfect site for you with Wix's website builder . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.  Best event websites Fun City Manchester Creative Retail Awards Paisley and Caitlin’s Wedding Website Richmond Sunflower Festival Clarine and Jovine’s Wedding Website Mammoth March Operation Pumpkin Oktoberfest Atlanta IMPACTER Taylor and Nico's   Wedding Website 01. Fun City Manchester The event website of the traveling theme park contains a large spiral image consisting of contrasting oranges, yellows, reds and purples that grab visitors’ attention right away. Next to this design is an outline of a picture of a red ticket stub with the event details and a Book Now button, acting as the site’s call to action (CTA). On the bottom fold of the website, photos of fair rides display all the event has to offer. The designer incorporated a mouseover effect so each image enlarges slightly as the mouse icon hovers over it. Next to each photo, the ride's title is listed with a brief description so visitors have an idea of what they’ll experience. 02. Creative Retail Awards The Creative Retail Awards event is all about celebrating excellence in retail design. To bring the celebration to life, the event is filled with live performances, delicious food and interactive activities. An event app is installed onto this sleek-looking website to manage all aspects of the event, including ticket sales and RSVPs. Site organizers have made communication a breeze with the use of a contact form on a dedicated page, as well as an installed chat app . The chat box requests basic contact information followed by a screen with an opportunity for live chat upon availability. The use of this feature lets visitors know that there is someone to answer questions or provide information at the click of a button. Learn more: How to make conference website and conference website examples 03. Paisley & Caitlin’s Wedding Website If you’re looking for tips on how to create a wedding website , check out Paisley and Caitlin’s for inspiration. This site perfectly encapsulates the desert theme of the couple’s big day and has been created with an inviting wedding website template customized to fit their unique style. This uplifting and colorful one-page website contains multiple sections that are broken up with alternating pink and orange backgrounds, providing harmonious contrast. Pictures of the couple are cut into atypical shapes and strewn about along with bright floral illustrations. This is an excellent example of how various elements can work together to create flow in web design. From an RSVP page to details of the location, it’s clear that every moment of wedding planning has been carefully thought out. This momentous occasion will surely be something to celebrate. Read also: How one man popped the question with a Netflix-inspired Wix site 04. Richmond Sunflower Festival The Richmond Sunflower Festival’s event website houses all the happenings at Richmond Country Farms, from Yoga in the Flowers to their annual pumpkin patch. Bright colors and videos of sunflowers help maintain a sunny, positive vibe, and ensure consistent formatting across each page. Before heading to the festival, attendees can check out the FAQ page to answer event-related questions. Then after the event is over, Richmond Sunflower Festival shares photos from the event with a photo album app. By doing so, they can strategically drive traffic to their website even after the festival ends. 05. Clarine and Jovine’s Wedding Website Simple and elegant, this wedding website example allows professional photos of the happy couple to shine through as the star. The image of the bride and groom on the top fold contains a parallax scrolling effect, adding an appealing visual element to the site. And to showcase their engagement ceremony and livestream their upcoming wedding, Clarine and Jovine have utilized a video app, making it possible for friends and family around the world to virtually attend. 06. Mammoth March The Mammoth March logo says it all: black and green letters with green footprints will have site visitors geared up and ready to test their endurance. The organization hosts a variety of hikes all around the US that are open to anyone looking to unwind and disconnect. The site features a blog with articles dedicated to all things hiking, from what to pack to how to plan your next outdoor excursion. Creating a free blog is a great way to boost Mammoth March’s SEO efforts and increase traffic to their site, and not to mention provide helpful, relevant content to attendees. 07. Operation Pumpkin If you’re wondering how to create a website, take a look at Hamilton, Ohio’s annual fall festival event website. The site features a coordinating fall color palette, including navy blue, orange and yellow to create a festive autumn vibe. The bottom footer is strategically leveraged for location and contact information, making it easy to get in touch with event coordinators. Google Maps is embedded along with a pin showing exactly where the festival is located. Additionally, a contact form and Operation Pumpkin’s Facebook page are included in the same area. Providing multiple methods to easily contact event organizers allows attendees to feel supported in their decision to attend. All of their questions can be answered quickly and easily. 08. Oktoberfest Atlanta The month of October sees Oktoberfest festivals popping up all around the world, and Oktoberfest Atlanta’s website displays the radiating energy of this annual event. The site emulates a fun, vibrant atmosphere that beer lovers are sure to connect with. This one page website makes navigation a breeze with a menu at the top of the page that jumps to the corresponding segments that include Buy Tickets, Getting There, Gallery, Rules and FAQ . Each section includes a different color and patterned background with images from previous years mixed in throughout. This contrasting division helps guide visitors and segments important information so it’s more easily accessible. 09. IMPACTER This business entrepreneur conference event website is all about keeping attendees on their toes. A black background with large, capitalized white font against a desert background conveys a sense of exclusivity and mystery. At the top of the homepage, a menu bar is presented with page titles in matching white font, providing unity. However, a bold Click Here to Register button stands out in red which morphs into the words Click here when the mouse hovers over it. This bold CTA draws in the eye, helping promote the event and increase sign-ups. 10. Taylor & Nico   wedding website The DeLorenzo wedding website is a modern, elegant way to share all the important details with guests. Its clean design, soft visuals and intuitive layout make it easy to find everything in one place. The homepage sets a warm, welcoming tone, while the “Us” page brings the couple’s story to life through photos. From travel information and nearby accommodations to a thoughtfully curated registry and simple RSVP form, the site provides everything guests need without feeling cluttered. An FAQ section rounds it out, answering common questions upfront and ensuring a stress-free experience. What is an event website? An event website is an online platform designed to provide information and provide services related to a specific event. These events can range from conferences, seminars, workshops, trade shows, concerts, festivals, weddings, and more. The primary purpose of an event website is to serve as a central hub where attendees, organizers, sponsors, and other stakeholders can access all the relevant details and resources related to the event. What should a good event website include? A good event website should be more than just visually appealing, it also needs to be both functional and informative. It should effectively communicate your event's details and provide a seamless experience for visitors. Here's what you should include to create a successful event website: Clear event details Event name, date, time, and location (physical or virtual). Concise event description that highlights its purpose and benefits. Relevant images or graphics that reflect the event's theme or content. Use an event name generator to come up with the best name for your function. Agenda and schedule Detailed schedule with session names, times, and locations (if applicable). Speaker or presenter names and affiliations for each session. Option to add sessions to a personal schedule if possible. Speaker and performer profiles Brief bios and photos of speakers, performers and presenters. Links to their social media profiles or personal websites. Venue information Address, map and directions to the event venue. Virtual event platform details and access instructions (if applicable). Sponsor and exhibit details Logos and descriptions of event sponsors and exhibitors. Links to their websites or dedicated pages. Networking opportunities Social media integration and buttons with links to event profiles. Discussion forums or chat features for attendees to interact. FAQ and support Comprehensive list of frequently asked questions and answers. Contact information for event organizers or customer support. Media and resources Videos, images, or promotional materials related to the event. Downloadable resources such as presentation slides or handouts. Learn more about building your Wix site with our guide. You can also explore all types of websites, from the best law websites to the best church websites . Event websites FAQ Can I create a website for a temporary event? Yes, you can create a website for a temporary event. Design a simple site with event details, schedule and location included. Use a website builder like Wix for easy setup. Include RSVP or ticketing options. Promote your site through social media and ensure it aligns with the event's theme and purpose. Can I create a free event website? Yes, you can create a free event website using event website builders like Wix. These platforms offer free plans with customizable website templates , event registration features and basic functionalities. Ensure the chosen platform meets your event's needs and consider upgrading for additional features if required. What are some great event website templates to use? Event website templates Event production templates Conference and meetup templates Event planning company templates Venue website templates Holidays and celebrations templates What are the best practices to making an event website? Your event website should be clear, engaging and easy to navigate. Highlight the event’s purpose, date and location right away. Make registration simple with an intuitive system, and include a detailed schedule and contact information for any questions. Use eye-catching visuals like photos or videos to build excitement, and ensure your site works seamlessly on mobile devices. Add features like social sharing buttons and an FAQ section to make the site more user-friendly and help spread the word about your event. How much does it cost to build an event website? An event website can be built for free, if you choose a website builder as your platform. This is also true if you use Wix, or you can opt for a paid plan (prices start from $17 a month) which include domain name registration, secure hosting, ecommerce integrations and event features. If you choose to work with a developer or designer, building a site can cost from hundreds to thousands of dollars for the creation process alone and not including management and maintenance costs. Learn more: Is Wix free?

Bring your inspiration to life with a Wix website →   Health and wellness websites need to do more than look good. They should create a sense of calm, trust and professionalism while clearly communicating your services and values. From fitness and nutrition to beauty and holistic care, the right design helps connect with audiences who are actively seeking balance, credibility and results. Building one is easier than it sounds. With Wix, you can create a website tailored to your specific health and wellness niche and customize it any way you like. Below, explore standout health and wellness websites created by real Wix users and get inspired by designs that support a healthy, purpose-driven lifestyle. Learn more: How to start a website Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best health and wellness websites Creating a health and wellness website that engages users requires thoughtful web design  and reliable content. The best sites combine a clean user-friendly interface with mobile optimization accessible information and a cohesive visual style to build trust and credibility. Fast-loading pages and intuitive navigation help visitors find the health guidance they need. What makes the best health and wellness websites? What we looked for How it was applied User experience Clear headings, organized menus and responsive layout that make information easy to find Mobile-friendliness Optimized for smartphones and tablets to provide a smooth experience on any device Content accessibility Concise language, multimedia elements and inclusive features that suit diverse users Credibility and trust Professional colors, fonts and imagery, along with certifications and expert affiliations Performance and speed Fast load times and optimized images to prevent user frustration and improve satisfaction “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix 15 best health and wellness websites Sblended Nutrition Pransky and Associates Cognitive connections Beyond Body Coaching Bro Counsel River House Day Spa Wholistic Wellness The Doctors Who Care The Wellness Society Revive Therapeutic Services Aly Gray Fitness Manapura Spa Urbana Practice Shraddha Nutritional Concepts 01. Sblended Nutrition Sblended Nutrition   offers delicious and healthy smoothies, and their website is a fantastic example of how to make a strong local impression with a clean, focused design. The site immediately pulls you in with high-quality photos of its products and a warm, inviting atmosphere that makes you want to visit. Its simple one-page structure makes it incredibly easy for customers to find what they need, from the menu to contact details. The bold and playful headline "smoothies blended with love" perfectly captures the brand's friendly personality. This health and wellness website proves that you don't need a complex layout to be effective; a clear message and great visuals are powerful tools. Bold photography creates a vibrant and appetizing first impression The simple layout makes navigation intuitive and fast The brand's personality shines through in the copy and design Like what you see? Build your own health and wellness website using this same template. Template name: Cake shop website template 02. Pransky and Associates Pransky and Associates   offers mental health and wellness coaching services, with a website that feels both professional and welcoming. The calm color palette and warm images make visitors feel at ease right away. As a  service business , they clearly outline their self-paced products, live programs and coaching options. Their  free blog  breaks down complex topics in an easy-to-understand way. The site keeps everything organized, making it simple for visitors to find the resources that suit them best. Clear separation of services helps users navigate easily Inviting visuals build trust from the first visit Free blog provides valuable, accessible information Like what you see? Build your own health and wellness website using this same template. Template name: Plant store website template 03. Cognitive connections Cognitive connections is a specialist executive‑function therapy and coaching practice for educators, students and professionals. Their website is a powerful example of how health and wellness sites can cater to a specific, professional audience. It uses a clean layout and strong, action-oriented headlines like "Get Ready. Do. Done." to communicate its methodology with confidence. The site effectively presents a variety of resources including on-demand webinars, training events and even a Chrome extension. For a practice that offers multiple services, the clear calls to action guide users to the right place, whether it's learning more or using the form to connect with a clinician. Integrating  scheduling software  for upcoming events also simplifies the process for busy educators and professionals. Clear calls to action guide users to the next step The site effectively organizes a large amount of information A professional design builds credibility and trust Like what you see? Build your own health and wellness website using this same template. Template name: Business consulting company website template 04. Beyond Body Coaching Beyond Body Coaching ’s website, which supports eating‑disorder recovery through 1:1 coaching, retreats, and courses, creates an immediate sense of safety and understanding — vital for its audience. From the first click, soft colors and personal photos make the site feel warm, friendly and inviting. As a  service website  focused on eating disorder recovery, it does an excellent job of presenting its offerings—coaching, retreats and courses—with compassion and clarity. The message is consistently empowering, emphasizing that visitors are in the right place to heal. This is one of the health and wellness websites that truly connects on a human level. A welcoming tone and personal story build instant trust Clear service sections make it easy to find the right support A prominent call to action encourages visitors to take the first step Like what you see? Build your own health and wellness website using this same template. Template name:   Psychotherapist website template 05. Bro Counsel Bro Counsel is a mental health counseling and life‑coaching platform that provides faith-aligned therapy for individuals, couples and families. Their website is a prime example of how to connect with a specific niche in the mental health space. You can find a modern and clean design with a straightforward message that gets right to the point. It uses direct language and imagery to create a comfortable atmosphere for people seeking therapy, particularly within a specific faith-based community. By clearly outlining the types of support available and the simple three-step process to get started, the site removes barriers and builds confidence. This is one of the health and wellness websites that understands its audience deeply and speaks directly to their needs. Strong niche targeting creates a clear and focused message A simple three-step process makes getting started feel easy The design and copy build a sense of community and trust Like what you see? Build your own health and wellness website using this same template. Template name: Coaching professional website template 06. River House Day Spa River House Day Spa ’s website is a full‑service wellness destination offering massage therapy, facial treatments, body treatments and nail services. Their website is a beautiful lesson in tranquility and simplicity. The design uses serene imagery and a clean, spacious layout to immediately transport visitors to a place of relaxation. It’s an excellent model if you want to  create a massage therapy website , as it focuses on atmosphere and ease of use. The services are presented with elegant photos and clear descriptions, making it simple for clients to find exactly what they need. This is one of those health and wellness websites that proves a calming design can be just as effective as a bold one. Soothing imagery and a clean layout create a relaxing user experience Services are presented clearly, making booking simple The minimalist design feels upscale and professional Like what you see? Build your own health and wellness website using this same template. Template name: Spa website template 07. Wholistic Wellness Leah Joiner’s Wholistic Wellness website provides holistic health services focused on colon hydrotherapy, lymphatic drainage, nutritional coaching and spiritual health. Her website is a perfect example of how to build a personal brand that feels authentic and trustworthy. This wellness website uses earthy tones and professional photos of Leah to create a personal connection, making visitors feel like they're in capable hands. Her services are laid out clearly with individual "Book" buttons, which makes scheduling an appointment incredibly simple. By prominently featuring her extensive certifications and client testimonials, she builds credibility right away. This is one of the health and wellness websites that masterfully combines personality with professionalism. A strong personal brand builds immediate trust Direct booking buttons for each service simplify the user journey Testimonials and certifications are used effectively to build credibility Like what you see? Build your own health and wellness website using this same template. Template name: Chiropractic clinic (elegant) website template 08. The Doctors Who Care Doctors Who Care ’s website is a concierge and membership‑based healthcare service offering direct access to top physicians. Their website projects an image of premium, modern healthcare from the moment you land on the page. This healthcare website design is sleek and professional, using high‑quality images and a clean layout to build immediate trust. The site clearly explains the benefits of membership and introduces its distinguished physicians with individual profiles. This approach positions them as an exclusive service and makes it easy for potential patients to feel confident in their choice. A professional design and high-quality imagery build trust Clear value propositions explain the benefits of joining Physician bios add a personal touch and credibility Like what you see? Build your own health and wellness website using this same template. Template name:   Medical clinic website template 09. The Wellness Society The Wellness Society is a membership-based, national wellness community with over 70 college and city chapters across the U.S. Their website is a brilliant example of how to build a community‑focused brand. This wellness website feels youthful and energetic, using vibrant photos and a clean, modern layout to appeal directly to its college and city-based audience. It’s one of the most effective wellness websites for demonstrating the power of social connection. The site smartly uses testimonials and an Instagram feed to create a strong sense of belonging and FOMO (fear of missing out). By focusing on chapters, events, and merchandise, the site makes it easy for visitors to see how they can get involved. A community-centric design makes visitors want to join Strong visuals and social proof build excitement and trust Clear pathways guide users to join, shop or attend events Like what you see? Build your own health and wellness website using this same template. Template name: Meditation website template 10. Revive Therapeutic Services Revive Therapeutic Services supports mental health care through therapy, medication management and advanced treatments. Their site is one of the most reassuring and user‑friendly health and wellness websites out there. Their website uses warm, inviting imagery and a clean, organized layout to make visitors feel supported from the moment they arrive. The site does a fantastic job of demystifying the process of getting help by breaking it down into three simple steps. It builds major credibility by featuring logos from well-known publications and making its insurance policy easy to find. Including a chat bot feature is also a smart move, giving visitors an immediate and private way to ask questions and get information. A simple three-step process makes getting started easy Social proof and clear insurance information build trust The site design is warm, professional and welcoming Like what you see? Build your own health and wellness website using this same template. Template name: Online yoga classes website template 11. Aly Gray Fitness Aly Gray Fitness is a personal training and online fitness coaching platform offering 1:1 training, live and on‑demand workouts and fitness challenges. Their website is a high‑energy example of a personal trainer site that’s all about motivation and community. Bold action shots of Aly and punchy text make the site feel energetic, getting visitors pumped to work out. The site clearly presents different ways to get involved, from 1:1 training to challenges. Including embedded Instagram content on the homepage is a great touch, offering fresh, authentic updates and building a strong social connection with the AGFitFam. A strong personal brand creates an energetic and motivational vibe Multiple clear offerings guide users to the right fitness solution Embedded social media content keeps the site fresh and engaging Like what you see? Build your own health and wellness website using this same template. Template name: Fitness trainer website template 12. Manapura Manapura is a natural‑science wellness brand focused on longevity and cognitive health supplements. Their website is a breath of fresh air, perfectly capturing a feeling of calm and balance. This wellness website uses a soft color palette, beautiful photography and plenty of white space to create a peaceful and inviting atmosphere. It's one of the most aesthetically pleasing health and wellness websites, drawing visitors in with its focus on recipes and mindfulness. By showcasing a blog with delicious-looking recipes and wellness tips, the site provides immediate value and establishes the owner’s expertise. This approach builds a connection and encourages visitors to explore her services further. A clean and calming design creates a serene user experience High-quality blog content provides value and builds authority A strong personal brand feels authentic and trustworthy Like what you see? Build your own health and wellness website using this same template. Template name: Food blog website template 13. Spa Urbana Spa Urbana is a full-service urban spa offering massages, facials and holistic wellness treatments. Their website is a fantastic model for health and wellness sites that want to showcase a strong brand ethos. With a clean, nature-inspired design, it immediately communicates their commitment to organic and eco-conscious practices. By dedicating sections to their green spa certification and cruelty-free mission, they build a deep connection with like-minded customers. The site structure is simple, guiding visitors to book services or shop for their featured organic products. It’s a great example of how a brand’s values can be the foundation of a beautiful and effective website. A design that clearly reflects the brand's core values Strong calls to action for booking and shopping A blog that provides value and builds authority Like what you see? Build your own health and wellness website using this same template. Template name:   Start from scratch website template 14. Practice Shraddha Practice Shraddha is an online yoga and wellness community offering classes, meditations, and workshops. The site feels calm and inviting, with soft gradients and wavy graphics that instantly put visitors at ease. It successfully balances a wide range of offerings—from yoga and meditation to creative workshops—without feeling cluttered. By showcasing video previews of classes and highlighting the community aspect, the site makes visitors feel like they are already part of something special. The clear membership options make it easy for new users to join and get started. A cohesive and calming design sets a welcoming tone A diverse range of content appeals to a broad audience Clear membership tiers and calls to action simplify joining Like what you see? Build your own health and wellness website using this same template. Template name: Yoga instructor website template 15. Nutritional Concepts Nutritional Concepts is a nutrition practice offering personalized consultations, meal planning and expert guidance. This site provides a masterclass in how to create a nutritionist website that balances a wealth of information with a clear user journey. The homepage uses a card-based layout to guide visitors to key areas like evaluation options, expert bios, and the online shop. This structure makes a content-rich site feel organized and easy to navigate. By putting a "Schedule an Appointment" button front and center, they make it simple for potential clients to take action. This is one of the health and wellness websites that excels at presenting complex services in an approachable way. A card-based layout organizes large amounts of information Clear pathways guide visitors to specific sections Action-oriented buttons encourage user engagement Like what you see? Build your own health and wellness website using this same template. Template name: Dietitian website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. What is a health and wellness website? A health and wellness website is an online destination for everything that supports a healthier life—physically, mentally and emotionally. These platforms make living well feel achievable by offering trusted resources on fitness, nutrition, mental health, mindfulness and overall healthy lifestyle habits. You’ll often find expert articles, workout plans, healthy recipes, stress-management tips and guidance for balanced living. Many also include community forums, virtual classes or online courses that let you connect, share experiences and learn from others. Whether you’re exploring ways to prevent illness, manage a medical condition or simply improve your daily routine, a health and wellness website provides education, support and inspiration. By focusing on self-care, stress reduction and holistic health, these sites empower visitors to take charge of their well-being. Read more: What is a healthcare website ? How to create a health and wellness website Follow these steps to build a professional health and wellness website that supports your audience and goals. 01. Define your audience and purpose Start by identifying who your audience is and what you want your website to achieve. Are you focusing on a specific health concern such as diabetes or mental health or promoting general wellness for a broader audience? Will your site provide information, build a community or sell health products or services? Answering these questions will shape your design, content and marketing strategy. 02. Choose a website builder Once your goals are clear, select a website builder that fits your needs. Look for these important features to ensure success in health and wellness. Domain name registration :  Pick a platform like Wix that allows you to choose and register a custom domain as part of a paid plan. Secure  hosting : Make sure the builder includes reliable hosting with strong uptime and protection. Website security : Important features include 24/7 monitoring, an SSL certificate and TLS encryption to keep visitor data safe. Templates : Access a wide range of  website templates  designed for health and wellness websites to speed up design and achieve a professional look.  Check out free  health and wellness website templates . Price options : Choose a platform with flexible free and  paid plans . Wix, for example, lets you start for free or upgrade for advanced features. Customer support : Opt for a builder that offers responsive support to help you throughout the site creation process. Privacy and compliance: If your health or wellness website collects personal or health-related information, it’s important to follow privacy regulations like HIPAA, a U.S. law that protects sensitive patient data. Choosing a website builder with HIPAA-compliant features helps ensure information is handled securely and responsibly. Did you know? Wix is HIPAA compliant.  This makes Wix a secure and reliable option for nurses and other healthcare professionals who handle patient data, so you can create your site with confidence and maintain high privacy standards. Learn how to make a website HIPAA compliant . 03. Design and customize your site Use the builder’s drag-and-drop tools and templates to create a clean, user-friendly design. Incorporate harmonious visuals that reflect wellness values and encourage trust. Learn more:  What is web design? 04. Add engaging content Publish expert articles, workout plans, healthy recipes and other resources that educate and inspire. Relevant content builds authority and supports  healthcare marketing  by driving more visitors to book services or buy products. 05. Launch and promote When you promote a health or wellness type of businesses , you can do it in many ways. Once your design and content are ready, launch your site and promote it through email marketing, social media and search engine optimization (SEO). Monitor performance and update content regularly to keep your audience engaged. Explore all types of best websites , from the  best law websites  to the  best church websites  with Wix. Health and wellness websites FAQ What is the purpose and benefits of a health and wellness website? A health and wellness website helps people improve their overall well-being by providing reliable health information and expert advice. It offers articles and resources on fitness, nutrition and mental health that empower users to make informed lifestyle choices and support a holistic approach to wellness. These websites also build a sense of community by allowing visitors to share experiences, ask questions and connect with others through forums or social features. Many include tools such as fitness trackers, meal planners or wellness apps that encourage goal tracking and engagement. Another key benefit is the promotion of preventive care. By raising awareness about healthy habits and disease prevention, a health and wellness website can help reduce healthcare costs and support better public health. For businesses, it also strengthens healthcare marketing by reaching a wider audience and building trust. How can I improve the speed of my health and wellness website? To improve website speed, compress your images without losing quality, use fast and reliable hosting, leverage browser caching and minimize unnecessary code. Optimizing images ensures your site loads quickly while keeping visuals clear and engaging for users. Compress your images without losing quality using the Wixel  Image compressor  tools: JPG compressor JPEG compressor PNG compressor