Search Results

Get started by:  Creating an online store →  |  Getting a domain → Most people won’t buy what they can’t see.  The challenge is, in eCommerce , you have fewer ways to get your products in front of the right people—let alone prove the value of your wares. This is why having high-quality, intentionally shot product photos is vital to your online store’s success. With a growing number of sellers competing for buyers’ attention, you need to nail first impressions, right from the first product photo. Showcasing products in high quality on your site's homepage is considered an eCommerce merchandising strategy  that can keep shoppers on your site longer and guide them toward a purchase. Fortunately, you don’t need to be a professional photographer to capture appealing images. In this guide, we’ll run through the basics of eCommerce photography and give you practical tips for capturing your products in the best light possible.  Ready to start selling? Test drive Wix’s online store builder .  The importance of eCommerce photography for your online store: key benefits  Think about the last few times you shopped online. You can likely remember a situation when you stumbled across a new brand and made a split-second decision about whether or not it was worth your time. How many of those decisions were based on the product photos?  The truth of the matter is, photos are probably the most attention-grabbing elements of any product page or ad that your eCommerce business  creates. (One study reports that a whopping 75% of online shoppers  rely on product photos to make purchasing decisions.) The quality of your images conveys the professionalism and credibility behind your brand while setting the right expectations around the fit, size, material, quality and/or ease of use of your product. Ultimately, strong product photography can serve to:  Increase sales Lower return rates or bracketing Improve brand image Cultivate trust and loyalty  8 types of eCommerce photography Your shot list could include many different shots (not all of which are listed here). However, you’ll want to familiarize yourself with eight of the most popular types of product photos among online sellers.  01. Packaging shots  Packaging shots (a.k.a. “packshots”) focus on the “outer garments” of your product. It may showcase the box that your product gets shipped in and/or the labels covering the product itself. Packshots can assure customers that your products will arrive to them safely.  Or, in the case of Muted Luxe , packaging shots can elevate the perceived value of your brand; they can demonstrate the care that your brand puts into every detail, from the packaging to the product itself.  Source: Muted Luxe Similarly, packshots can teach buyers how to identify authentic products from fake ones. Best for: Premium or fragile products to demonstrate the quality and protectiveness of your branded packaging.  02. 360-degree photography A 360-photo photo mimics the in-store shopping experience by allowing customers to view a product from every angle. They provide an extra layer of confidence, especially when it comes to high-end products (such as bags, jewelry and watches). 360 photos are large files, so make sure they aren’t dragging down your page speed.  Best for: High-end or customizable products that require a high degree of confidence or persuasion before purchasing.  03. Close-up shots Close-up shots (a.k.a. “detail” or “macro” shots) zoom into the finer details of your product. They highlight features that may be easily missed in a normal-sized photo. For instance, Jērome Studio  magnifies the careful stitching of its leather card holder, drawing attention to the craftsmanship. Source: Jērome Studio In another instance, close-up shots can set realistic expectations (e.g., if you sell second-hand goods and need to point out any blemishes).  Best for: Any type of product to show texture, quality and special features.  04. Scale shots Scale shots are meant to provide a frame of reference for size by placing your product next to another item. This type of eCommerce photography is often used when the size of an item is a deciding factor in its sale. For example, AliceBlue Florist  uses scale shots to illustrate the actual size of a “petite” bouquet in relation to the other sizes of bouquets it offers. Within the same shot, the store captures a human model for extra reference.  Source: AliceBlue Florist Best for: Products where size is often a deciding factor or easily confused without seeing in person.  05. Individual shots  As the name suggests, individual shots focus on just one product at a time. This is probably the most common way to photograph items that are sold online, as it leaves no room for confusion; the product that’s featured in the photo is the item that’s available for purchase. Many eCommerce sites will post individual shots of every variation of their product, i.e., if you sell a shirt in various patterns and colors, each variation will have its own shot. You can also create a sense of abundance and choice by displaying these separately on your category pages, as opposed to taking one photo of the full collection.  Best for: Any product, especially when shooting cover photos or banner images for your site.  06. Group shots Group shots are useful for showing multiple variations of a product in one frame. They can lead to larger purchases by promoting products as sets or demonstrating how multiple items can be used together. This type of eCommerce photography can be especially useful when capturing photos for hero images, social media or ads.  As an example, Lee Cooper  uses a group shot to showcase its denim collection in all of its glory, right at the top of its homepage.  Best for: Products that are sold as kits or collections.  07. Process shots Process shots give you a behind-the-scenes look at how you started your business  or how products are made. While they’re usually reserved for handmade items, process shots can foster a deeper connection with customers for any business type  by spotlighting the humans behind your brand or the care you put into products.   Take a page out of Danny D’s Mudshop ’s book. The site features multiple process shots to show exactly how this Los Angeles-based potter turns “mud into REALLY NICE ceramics.”  Source: Danny D Mudshot Best for: Handmade or luxury products.  08. Lifestyle shots Lifestyle images show your products in action and suggest how they can be used in real life. It helps customers visualize themselves using the product, or see the impact items can make on their lives. Vivi et Margot  does an exceptionally good job at using lifestyle shots to draw viewers in. In some instances, Vivi’s photos demonstrate how to use products, like in the example below. Other times, they pull buyers into warm kitchen scenes, where a home chef might be donning one of Vivi’s aprons while cooking up a meal.   Check out these photography portfolio examples  to see what works and what doesn’t. Source: Vivi et Margot Best for: Products that are used daily or require demonstration.  Traditional photography vs. computer-generated imagery in eCommerce: which should you use? Aside from the types of shots you could take, there are two popular ways to generate images:  Traditional photography: The good ol’ point-and-shoot method, requiring physical equipment, lights and human models. Computer-generated imagery (CGI): The “new age” method of using specialized tech to create photorealistic content, such as 3D models.  The two aren’t mutually exclusive. In fact, it’s very common to take a photograph and use computer graphics (a la tools like AI image editors) to add white backgrounds, swap out models and showcase every possible combination of products without exhausting human resources.  In general, CGI allows for greater creativity and consistency across product images. It’s an approach that IKEA has used for years  (chances are, you may have been one of many who were fooled by its coiffed catalog images, 75% of which were discovered to be “fake” 3D renderings). Today, the company continues to work with CGI and virtual influencers to pump out marketing materials quickly for its global audience.  But while CGI is on the rise (thanks to the proliferation of AI tools and virtual models), for most, relying entirely on CGI could pose risks as it relates to the accurate portrayal of your products.  Reserve CGI for things like: Lifestyle or creative shots , e.g., promotional photoshoots that would ordinarily require a hefty budget to hire human staff and travel. CGI lets you create any background or environment to match your brand aesthetic.   Complex or customizable products like furniture, tech or apparel with lots of variations. CGI allows you to create multiple photorealistic images featuring different variations without needing physical samples for each option. Pre-order or soon-to-come products , where CGI can help build anticipation before the real things hit the shelves. Just make sure that it’s clear that your product is still in production. Difficult-to-photograph items like fragile or intricate items with features that might be better highlighted digitally. 360-degree photos. CGI can generate these views quickly and efficiently. Factors that impact the cost of eCommerce photography  Before you get down to business, take some time to evaluate your budget and calculate how to get the best bang for your buck. The price of a photo shoot can vary widely depending on several factors, including: Your photographer's experience : If you choose to hire a professional, a seasoned professional will typically charge more than beginners. This may also be true if they specialize in a particular product photography niche. The number of products:  Generally, the more items that need photographing, the higher the cost in terms of resources, props and other required equipment. Complexity of shoots : Some products may require intricate setups or additional props, while others can be shot with minimal equipment and props.  Post-production editing:  Retouching and editing photos to perfection takes time and skill. You may need to afford specific software and/or hire a professional. Studio rental:  If you don't have an in-house studio, renting a space can be a significant expense. Equipment: You may want to invest in high-quality cameras, lenses and lighting equipment, which you can either purchase or rent. If you’re on a budget, a smartphone could suffice. Models:  If your products require human models, their fees will add to the shoot's cost. Location:  Shooting on location might involve travel expenses and location fees. Usage rights:  This comes into play if you plan to supplement your product photos with any stock images or graphics. You may need to pay a licensing fee to use these images for commercial purposes.  How to take eCommerce photos on your own   Ready to roll your sleeves up and get started? Below are six steps to creating an in-house studio, where you can comfortably snap shots of your products without draining your wallet. Note: this guide focuses on simple studio photography, and does not include instructions for photoshoots requiring models, new locations or additional props.  Find the right space and equipment for your studio Set up your shooting area Prepare your product Prepare your camera Take your shot (and heed eCommerce photography best practices) Touch up your photos   Add your product photos to your site 01. Find the right space and equipment for your studio First things first, you need to make sure that your space is set up properly. Between finding the right location to staging your products well, here are several things to bear in mind. Background  Find a space in your home or workspace that gets good natural light and is large enough to accommodate your products and any equipment you need while giving you extra space to work. Make sure the area has enough outlets where you can plug in any necessary equipment.  Lighting  Lighting is key to clear, high-quality photos. If natural light is limited, invest in proper lighting to ensure consistent photo quality. (Also, consider how natural lighting can shift during a session and whether extra lighting could still help.) At a minimum, you’ll want to outfit your studio with: One reliable light source (either natural or studio lighting) A diffuser (this can be as simple as a white bed sheet or white sheet of paper that you use to cover your windows to soften the light)  A white bounce board (e.g., white poster board or foam board for placing on the opposite side of your light source to bounce light back onto your product for even lighting)  A more complex studio setup may involve other equipment like light stands, lightboxes, light cones (which are especially useful for shooting highly reflective objects), speedlights or strobe lights.       Camera  Your camera setup can be as simple or as advanced as you need. The simplest, most budget-friendly way is to use a smartphone with a high-resolution camera. In addition to your phone, you’ll likely want to carry a tripod with a mobile grip that keeps your phone steady.  Alternatively, you could invest in a DSLR camera. These can be paired with various lenses, such as a macro lens for close-ups, that give you greater control over your image.  Backdrop As a general rule of thumb, use a pure white backdrop when shooting your product photos. A white backdrop will reflect light more evenly across your products, plus allow you to more easily adjust the background from your editing software. White-background images are also one of the most universally accepted types of product photos and are required by marketplaces like Amazon.  You can order a white sweep online or use white craft paper. If you’re in a pinch, you can shoot your product against a white wall or white flat sheet.  Table (small objects) When photographing small items, you’ll likely want to set up a table that can provide a stable shooting surface. Alternatively, you can use a chair or stool.  Backdrop stands (large objects) If you’re planning to photograph large items, like furniture, you may want to purchase stands that can hold your white backdrop in place. Alternatively, you can tape your backdrop to a wall.  02. Set up your shooting area  For small objects Arrange your table close to your window or other light source. It also helps to put your table against a wall or another sturdy surface that can hold your paper backdrop in place (alternatively, you can use white foam boards that can be propped up).  If you’re using a window, place your table at a 90-degree angle, so the light is hitting the side of your table for a softer effect. You can always adjust this placement later if you want to achieve a different look, such as a more dramatic effect created by harsh light.  Affix your white bed sheet (or other diffuse) to your window (or other light source). The goal here is to get as much light on your shooting surface while softening the light so there isn’t any glare or shadow. For this reason, you want to avoid direct sunlight on your table.  Lastly, arrange your white paper backdrop so that it covers the bottom and backside of your shooting area. Try to avoid any wrinkles or creases, and instead allow the paper to curve as it transitions from wall to tabletop. This will serve as the “stage” for your product, providing a seamless backdrop for your photos. For large objects Set up your stand-mounted sweep or tape your backdrop to a wall that’s adjacent to your main light source. Similar to above, you’ll want to soften your lighting and do what you can to avoid harsh shadows. Some photographers may choose to use overhead lighting instead of angled lighting for a more evenly distributed light. Or, you may find yourself needing at least two sources of light.  03. Prepare your product Once you’ve got your shooting area set up, get your products ready for their big debut. Start by collecting all the products you want to shoot, including samples of every variation you offer. Check for any blemishes, smudges or creases that need to be addressed before shooting. Pro tip: At this point, it’s helpful to create a shot list cataloging all the products you plan on photographing during your session. This can help you work more efficiently—giving you a clear list of products and photo arrangements to check off as you work.  As it regards placing your product in your shooting area, you may need extra time and a few test shots to position it exactly the way you want. For example, delicate items like jewelry may need to be displayed on a bust. Or, products with prominent labels and packaging may need to be facing a specific way. Similarly, if you’re selling bundled products or pairs of shoes, you may want to explore various ways to arrange your items.  04. Prepare your camera  It’s almost time to start clicking away. Before you do, take a moment to look at your camera’s settings.  If you’re using a smartphone, turn off the flash. Set your phone on a tripod to avoid any camera shake. Note that as you take photos, you’ll want to avoid using the zoom function—which will compromise photo quality—and instead move your phone physically closer to your item as needed.  If you’re using a professional camera, set your camera to a slow shutter speed and a high f-stop (like f/16) to get a greater depth of field (which, in turn, will keep most of the background in focus). Use as low of an ISO as possible (100 to 200) to avoid graininess, and set your camera to the highest image quality option (preferably RAW).  Play around with white balance on your camera. A preset balance may work just fine, or you may choose to set it manually.  05. Take your shot (and heed eCommerce photography best practices) There are numerous ways to compose your shot, and your technique will vary depending on your particular equipment, product and other factors.  Regardless of how you plan to arrange your shot, make sure to keep your lighting as consistent as possible throughout your shoot, using diffusers and white bounce boards as needed. As noted earlier, a diffuser will help to soften light while bounce boards will reflect light back onto your set to fill shadows. Another important note: turn off all other lights in your room, excluding your studio lights, to avoid discoloring.   Now, when you’re taking your photos, pay attention to these product photography tips :  Photograph your items from all angles. While you might start with the classic front shot of your item, you’ll want to test various angles to give your customer a 360-degree view of your product. Test profile shots, high-level angles, low angles and more that help your customers see all the details of your item. Think about how customers might pick up and examine your object in real life, and use this to guide your shots. Think about commonly asked questions. Consider the questions customers tend to have before purchasing a product like yours. Do they often ask about the texture of your item? If so, take a close-up of the fabric. Do they want to see the inside of your item? Devote several photos to just capturing the inner details.  Apply the rule of odds. The rule of odds taps into the idea that by displaying an odd number of objects in a photo, you can create a more interesting viewing experience. It’s theorized that an odd number creates tension in viewers’ minds, as opposed to an even number, which can feel predictable and easy to organize. An odd number of objects can simultaneously create more balance by drawing the eye to the item in the middle. Test your aperture. Though we advise starting with a large aperture and a greater depth of field, you may, in actuality, prefer a lower aperture. A low aperture and less depth of field means that the object closest to the camera will be in focus; the background objects will be blurrier. This may be good for lifestyle shots, where products are intentionally shot against a more dynamic background. Obey the rule of thirds. This time-tested technique describes a type of off-center composition. It starts with dividing your shot into a 3x3 grid, then placing your primary subject or points of interest along the lines and intersections. For example, Woodpecker Instruments  uses this approach in its hero image, where one of its handmade guitars is positioned along a vertical line. Background image source: Woodpecker Instruments 06. Touch up your photos  After snapping your shots, make sure they’re publish-ready.  If you use a website builder like Wix for your online store, you already have some built-in photo-editing tools that can help. From the Wix Photo Studio, you can crop photos, swap out backgrounds and make other adjustments—or access AI eCommerce  tools for erasing objects, enhancing your photos and more.  Create a Wix account  for free today.  Outside of Wix, you can use web tools like Canva. There are also mobile apps like Apple Photos or VSCO. Or, you can use more advanced software, such as Adobe Photoshop or Lightroom.  As you finetune your photos, remember these post-production tips: Avoid distorting your photos. Remember that, unlike the photos you might be posting to Instagram, your product photos are first and foremost meant to portray your products accurately. Make subtle adjustments rather than applying filters or other changes that distort the image. Correct any discoloring. If you notice that your lighting looks a little off in your images, try to balance out the colors at the editing stage so that they appear truer to reality. Be consistent. Think about where your photos will be displayed. Prioritize consistency in how you crop or retouch photos, especially among feature and thumbnail images. While promotional photos (e.g., photos for social media or ads) allow for more spunk and creativity, any photos for your product pages should focus on providing a smooth shopping experience.  Optimize your photos for faster loading. Raw image files tend to be large and bulky. It’s best to resize and export photos as smaller (yet crisp) files so you don’t end up weighing down your website performance . The good thing is, the best eCommerce platforms  like Wix will automatically resize your images for optimal quality and loading times so you don’t have to compress images by hand. Learn more: Ecommerce tools 07. Add your product photos to your site   Take your final photos and add them to your online store. As you do so, make sure to pay attention to these best practices:  Create a uniform look,  particularly on your category and product pages. Make sure your pages are easy on the eyes by committing to a certain style of photos. For example, you’ll notice that many eCommerce sites will use white-background photos as feature images to provide a clean, distraction-free experience. Provide multiple images . Each product page should include multiple shots of your product to help buyers make decisions with greater confidence. Think about the assortment of photos that help to address common questions that people have about your product. For instance, scale shots may clear up questions about sizing, while lifestyle shots may demonstrate the practicality of your product.   Enable photo zoom.  Allow customers to zoom in on images to see finer details. On Wix, you can enable visitors to open full-screen images in a pop-up window and/or zoom into photos using a magnifying glass. Alt text. Make sure to include alt text for every image, which is crucial for SEO and accessibility. Your alt text should be descriptive without being too lengthy. Explore these photography website templates and eCommerce templates to get started on your website. How to hire professional services Sometimes, a DIY approach to taking photos for your eCommerce site might be impractical, especially if you're dealing with a large volume of products or need images that require specialized photography skills.  This is when you should consider hiring a professional photographer. Professional photographers bring expertise and high-end equipment that can elevate your product images. They can also offer creative direction for lifestyle shots or provide models if needed. To find a professional service, start by searching for "eCommerce photography near me" or visit online platforms that connect businesses with freelance photographers. You can search channels like the Wix Marketplace , Thumbtack and ProductPhotography.com.  When working with professionals, communicate your brand vision clearly, provide examples of what you're looking for and discuss the project scope in detail.

A picture is worth a thousand words—but a great product photo can be worth even more to your bottom line. In this article, we’ll cover essential tips for taking the best product photos. Discover how to start an online store  that captures your brand in the best light. Get inspired by eCommerce website design ideas. Essential equipment for product photography A whopping 83% of surveyed consumers  in the U.S. say that product images are very influential to their purchase decisions, ranking images even higher than product reviews (75%). First thing’s first. To produce quality images, you need to have the right equipment on hand (no matter your type of business ). You don’t necessarily need to whip out a pricey DSLR camera to get started. A few basic equipment will do: A smartphone: The most recent generations of smartphones have excellent photography capabilities. Not only are they equipped with hardware that’ll allow for high-quality, detailed photographs, but newer phones have tons of features to help optimize your images. In order to maximize quality, spend some time getting to know your phone’s features, including manual controls. Alternatively, you can invest in a budget-friendly camera and lenses that help to capture your items in their full glory. A tripod: A tripod ensures your camera is absolutely level, and it can be set up at a precise height and angle so that all of your images are consistent. If you’re buying a tripod for your smartphone, you can spend between $20 and $60 for a decent one . Once you have your camera set up on a tripod, you can use a countdown timer or a remote (if you have one) to snap pictures without accidentally jostling anything. A light source: Lighting is another key element for successful product photos. While natural light works in some circumstances, this type of lighting can change over the course of a session, so it’s not always optimal for capturing pure product photos that require consistency and detail. While you can invest in professional-grade lighting and flashes, to get started, regular lamps can work. If glare and shadows are too harsh, soften light with a diffuser like a white flat sheet, paper, or white garbage bags. Just be sure that any DIY light diffusers are fire-safe. Another great option to create soft lighting: buy or create your own reflector . A sweep: A sweep is a clean, solid backdrop that removes any visual distractions from the background. It eliminates the line between the table and wall and prevents you from accidentally capturing any blemishes in the background that you didn’t notice with your naked eye. A sweep can be made  from a large roll of paper, a piece of posterboard, or a sheet of fabric. You can attach the top of your sweep to a purpose-built frame, the wall, the back of a chair, or the back of a lightbox. A light box (optional): Depending on the size of your products, you may want to place them in a light box (aka a light tent, macro photo studio, or light cube) to ensure they’re positioned optimally between light sources. Light boxes have built-in screens to diffuse light and reduce shadows. There are plenty of online tutorials about how to make low-cost tabletop light boxes, or you can buy one from a camera supply store. Mannequins, stands, or racks (optional): Each of these serve as still, standard props for helping you display items clearly. Use two-sided tape or dabs of glue to hold products in place as needed. Photo editing software: Software programs like Adobe Lightroom and Adobe Photoshop can help to sharpen your images even more. They   give you access to a wide range of effects, filters, and graphics capabilities. That said, you may not need the full spread of editing features for your work. Take advantages of other options—such as Wixel's photo editor —before splurging. Read also: How to start a business , eCommerce website examples How to take high-quality product photos: 10 expert tips Understand the big picture Create a shot list Master your lighting   Play with your angles Choose your background wisely Play with the composition Add accompanying text Be mindful of image file sizes Leverage user-generated content   Tap into other visual tools   01. Understand the big picture Knowing how to shoot a good photo and arming yourself with the necessary tools are essential preliminaries—but there’s another crucial step to take prior to snapping pictures: develop an overarching product photo strategy. Setting standards will help ensure quality and consistency, while thinking through all the potential uses for imagery avoids the need to double back and re-shoot items due to lack of planning. Especially if you hire models or photo production help, an efficiently-mapped schedule for a shoot based on strategic needs is essential to keep costs in control. Questions to address include: How will images embody my brand? There are many ways product photos can communicate your brand’s identity. Consider the feeling you want to evoke with each photo, and which color schemes, backgrounds, or props can help you get there. What are the must-haves for every photo? Your product category and your audience may dictate which types of photos are most important. For example, if you sell athletic shoes to dedicated runners, then you’ll likely want to take closeups of the soles and any removable orthotic insoles (as examples) that runners care about. Developing a consistent shot list for every product builds trust: shoppers know they can count on you to communicate vital information in each photo set. What image standards do I need to pay attention to? While creative expression of brand identity is a top priority, you also want your photos to be versatile enough that you don’t need completely different image sets for every channel and marketing opportunity. Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). 02. Create a shot list With the above considerations in mind, create a shot list. As the name suggests, this is a checklist of all the individual photos you want to take—complete with details on the various angles, arrangement, and settings you want to shoot. Be specific about the intent behind each photo. For example, if you’re photographing handmade pottery, indicate that certain shots are meant to showcase the craftsmanship in the handle of your clay teapot. Consider also the various types of photos you can take: Studio shot: These are the shots that are most often used as the cover photo of an item. They keep the focus squarely on your product. As an example, Sticky Lemon  clearly displays its products against a bare, solid colored background. Lifestyle shot : These show products in real-life settings. As opposed to focusing on product details, these images let customers imagine themselves enjoying the product. They can also help customers gauge the size, fit, and use of the product. This is how Sticky Lemon uses lifestyle shots to show the same product as above in use. Close-up shot: Macro photography  is a technique that captures beautifully detailed close-ups of your product by allowing your lens to focus on objects that are very close to the lens. It’s great for highlighting intricate products. In the example below, Lionheart  shows a crisp closeup of the diamonds on a ring. Group shot: Showcase multiple complementary items. Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. COTA Skin  uses an attractive group shot to generate interest in its skincare bundle. Demonstrative shot: Similar to a lifestyle photo, demonstrative shots show your product in use. However, these are specifically meant to show how to properly use our item. For example, Ultasmile  provides step-by-step instructions on how to apply their whitening strips, complete with photos. 03. Master your lighting No amount of fancy equipment can salvage your images if they’re shot in poor lighting. So, take the time to set up the right shooting area. This can either be a room that has lots of windows, or one spot of your workspace where you can control the lighting easily. Note that there are two main types of lighting that you can use: Soft lighting: Soft lighting creates a delicate, halo-like effect that illuminates the object from all angles. This method will shine light on all the details of the product and eliminate any harsh shadows that can obscure details and edges of the product. This is especially important when photographing three dimensional objects. Hard lighting: Hard lighting adds more contrast between the light and the shadows. In hard light, shadows have harder edges and greater definition. This method is great for adding drama to your photograph and in certain instances can be useful for taking active product photos. Soft lighting is the more commonly used type of product photography lighting. This, as mentioned earlier can be achieved through DIY diffusers, reflectors, or a light box. If you’re using natural lighting, place your product close to the window for softer lighting. Turn off all artificial lighting within your room to avoid competing shadows and coloring. 04. Play with your angles When it comes to photographing your products, getting just the right angle may have huge implications on how the item will be perceived by the shopper. You’ll additionally want to show your products at various angles to compensate for the fact that shoppers can’t observe your physical products themselves. Double Oak Tack , which sells high-end used saddles, takes care to show their saddles at every angle: front, side, back, birds-eye, wide, and close up. 05. Choose your background wisely It goes without saying that you want to pick a background that enhances—and doesn’t detract from—the product itself.   A safe bet is to capture your photos against a clean, white background. But some products pop out more against a dark background or help to enhance your branding.   If your brand is playful, you may opt to use plenty of bright colors. If you’re going for retro glamor, you may choose black and white or sepia tones instead.   The color of your background can evoke various emotions, tying into the principles of color psychology , so try to think about your target audience too. The right background has the power to make your products look expensive—while the wrong one can make them look tacky. Alternatively, some photos will shine against a background that’s more dynamic. For example, Bimber Distillery  showcases its whiskey in front of oak barrels. This warms up the overall photo—but since the background is blurred and darkened, the eye still gravitates towards the product first. 06. Play with the composition Composition is the placement or arrangement of visual elements in such a way that they complement each other. If you are photographing multiple items together, rearrange them as many times as you can to find the best fit. Sometimes within this process, you might realize that it would be better to photograph your items separately, or vice versa. Consider using props or decorative materials to enhance product qualities or even brand values. Green plants can liven up your food product photo and make your item feel fresh. Or, if you sell sustainably-made soaps, displaying your products with plants in the background on a wood soap dish can show how your brand is aligned with the natural world. If you’re selling products that are small or won’t stand up, use your props to support the product. For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. While you can try to minimize the impact this has on your look, you can also lean into it and let the stand add an element of excitement to your product photos. 07. Add accompanying text Once you have your images, you can now safely upload them to your online store. Adding an interesting product description is just as important as the image itself. While it might seem obvious to you, describing your product down to the dimensions, material, and weight is crucial in the purchasing process of your shoppers. Adding text can also help reduce returns and complaints. Keep your text short and to the point. Don’t overcrowd your product pages with unnecessary information that will draw away from the product. If you need some inspiration, look to big companies with a similar look and feel to your store and see how they lay out their product page. Don’t forget to add alt text to all your images. Since Google can’t actually see what your image is all about, you need to explain what the image is by adding alt text. This should be a 2-3 word description of the product. It’s a good idea to use optimized SEO-focused keywords when writing your alt text so that your site will show up on search engines. 08. Be mindful of image file sizes The load speed of your product pages is crucial for both the user experience and eCommerce SEO . And one of the common culprits of slow load times are large file sizes. For this reason, you’ll want to resize your images prior to uploading them on your site. It’s possible that the max width of images on your site is 800 px, but all of your images are twice that size. Try reducing your image to fit the width of your screen (or in developer speak, your “image container” size). You can find what that width is by right clicking on any product image of your site, clicking “Inspect,” and viewing dimensions in the “Styles” panel. Use your editing software, an image resizer or tools like Wix’s built-in image editor. Compressing your images can further help to crunch the file size down. Use free tools like TinyJPG , which aims to reduce your file size without sacrificing quality. 09. Leverage user-generated content Customers want to see themselves represented by the brands they buy, and increasingly, that means selecting models that reflect diverse audiences. Better yet, consider how you can incorporate user-generated content (UGC) on your site, not just on social media. Not only will your products be showcased in a variety of real-life settings, but you’ll demonstrate your commitment to prioritizing customers’ happiness. If those reasons aren’t enough, 80% of surveyed consumers  say that they use UGC to make purchase decisions—suggesting that UGC is 6.6x more impactful than branded content. In the example below, TripleRComposites  draws attention to a customer’s Instagram handle, rewarding the customer with free promotion while showing their automotive styling parts in action. 10. Tap into other visual tools Still photos have their advantages: they’re easy for shoppers to use and don’t need a lot of internet bandwidth. But as new visual tools emerge, your photo strategy should adapt and complement new offerings. Videos, for one, allow you to incorporate sound and motion into the online shopping experience. From how-to demonstrations to livestream shopping events, videos can help to further convert more shoppers and appeal to buyers with various preferences. Capture both video and photos during catalog shoots, and grab visuals that can be repurposed for multiple channels. Consider also emerging tech like augmented reality. More than 100 million consumers are already shopping with AR, according to Snapchat , which reports 94% higher conversion rates from AR-driven shopping experiences. Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. Discover other eCommerce tech trends that are reshaping the industry. Check out these photography portfolio examples  to see what works and what doesn’t. Craft a photo strategy that clicks Ecommerce (see our guide on what is eCommerce ) product photos have a significant impact on consumers’ purchase decisions, but they don’t need to put a significant dent in your budget. With a careful strategy and a few key equipment purchases, you can build a library of effective photos that convey key product information, build brand identity and earn sales.

Turn your ideas into a website you love with Wix →   Learning how to make an interior design portfolio is your first step toward building a compelling online showcase of your work, where your aesthetic, process and personality shine before you even get on a call with a client. Whether you’re pitching luxury clients, collaborating with architects or applying for design firms, your portfolio is your strongest pitch. And today, it’s easier than ever to build one yourself—no design degree in code required. All you need is a portfolio builder  that works with your workflow or with the help of an AI website builder . In this guide, we’ll walk you through how to make a portfolio  that’s uniquely you—from layout to launch. Building a portfolio for your interior design business should be easy and exciting. With Wix's portfolio maker, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why every interior designer needs a portfolio  Sure, social platforms are great for quick snapshots but if you want to turn views into serious opportunities, you need more than an Instagram grid. A professional portfolio gives your interior design brand a permanent home. It’s where potential clients or employers can explore your full scope of work, understand your design philosophy and contact you when they're ready to move forward. Think of your portfolio as your digital studio: curated, detailed and built to convert curiosity into bookings. Here’s what portfolio websites can do for your interior design business: Present your best projects in one place. Communicate your unique design point of view. Share testimonials and proof of your results. Make it easy for people to reach out or book a consultation. Help you grow your reach through blog content or SEO. If you’re figuring out how to make an interior design website  or wondering how to start an interior design business , a portfolio is the first serious step in turning your passion into a brand. "As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." - Esin D. Habif, product marketing lead at Wix How to make an interior design portfolio in 8 steps Ready to build a portfolio that does your work justice? Here’s how to make an interior design portfolio that’s both beautiful and strategic: Choose the right portfolio builder for you Find a template that matches your style Create essential pages Add high-quality visuals Write compelling project descriptions  Add a blog (optional but powerful) Optimize for SEO  Launch and promote your interior design portfolio 01. Choose the right portfolio builder for you Before you get started with designing or uploading your content, you’ll need to choose the right builder to create your portfolio. A reliable portfolio website maker can help you bring your vision to life while handling the behind-the-scenes work, so you can focus on what you do best: designing spaces that inspire. Here’s how to pick the perfect website builder for your interior design website : Claim a custom domain name : Look for a platform that lets you secure a custom domain that reflects your brand. This will be your permanent online address and is essential for building credibility with potential clients. Opt for platforms with built-in web hosting: Choose a website builder like Wix, that includes free website hosting . This not only simplifies the setup process but saves you from hunting down a separate hosting service. Look for platforms with strong uptime  guarantees so your portfolio is always accessible—even during surges in traffic. Prioritize website security : Your portfolio should be as secure as the homes or offices you design. SSL certificates, privacy settings and secure payment gateways  (if you’re offering paid consultations or downloadable resources) should come as standard. Focus on creative freedom: Pick a portfolio builder that offers intuitive tools and creative flexibility. You’ll want to fine-tune your layout, colors and fonts to reflect your unique design style without needing to learn complicated coding. Take the first step towards building your dream website. Try a  domain name generator and perform a domain name search  to secure your perfect web address. Learn more about domains and hosting: What is website hosting? How to host a website What is a domain? What are custom domains? How to register a domain 02. Find a template that matches your style Your website's design is your first opportunity to make an impression—so opt for visuals that echo your interior design style and vision. This is where free website templates come into play. If you're unfamiliar, a template is a pre-designed layout you can personalize to match your brand, saving you the hassle of starting from scratch (learn more about how to choose a website template ). The right design website templates should make it effortless to add your content, from your logo ( create a logo for your business) and project images to service offerings and testimonials. Look for layouts that showcase your portfolio prominently, with clean visuals, intuitive website navigation and features like galleries to highlight your work. Many interior design website templates include sections for your bio, services, contact forms and even blogs to share your expertise. Whether you're a solo designer or part of a collaborative studio, there's a template out there that can bring your vision online and grow with your business. Pro tip: Learn how to make your website mobile-friendly so it looks stunning on any device. Many potential clients may discover your portfolio from their phones, especially after seeing your work on social media or through word-of-mouth referrals. Explore free interior design website templates: Interior designer website template Interior design company website template Interior designer (soft) website template Interior designer (spacious) website template Home styling website template Interior designer (minimalist) website template Interior design (bold) website template Corporate interior design studio website template 03. Create essential portfolio pages Once you’ve finalized your layout, it’s time to fill your site with content that informs, excites and inspires. A strong interior design portfolio isn’t just about aesthetics—it’s about structure. Knowing the essential parts of a website helps you create a solid foundation that potential clients can easily explore. Start with your homepage. Think of it as your studio’s front door. It should introduce your design philosophy, feature a standout project and guide visitors toward their next step, like viewing your portfolio, booking a consultation or exploring your services. From there, add must-have pages that showcase your expertise: About Us page  to share your design story, values and approach. Include a friendly photo or team introductions for a personal touch. Contact page  with a form to book consultations, ask questions or get in touch directly. Testimonials page showcasing feedback from happy clients to build trust and credibility. Create a blog or project updates page if you want to share design insights, tips or behind-the-scenes glimpses of your latest work. These pages form the backbone of a multi-page portfolio site, giving you space to grow and present your work in detail. If simplicity is your goal, a one page website layout can work, but as your portfolio expands, you’ll likely appreciate the flexibility of multiple pages. And don’t worry if web design  isn’t your forte. Many of the best website builders  include everything to help you customize everything, from fonts and colors to layouts, while staying in line with modern design standards. With the right structure and content, your portfolio will feel polished, purposeful and easy to explore. 04. Add high-quality visuals Great photography is non-negotiable when it comes to your interior design portfolio. Learn how to choose images for your website  to reflect the quality and attention to detail you bring to every project.  Use clean, high-resolution website images that capture the essence of your designs—think wide shots that show the full scope of a space, close-ups that highlight textures and finishes and before-and-after comparisons that demonstrate your transformation skills. The goal is to immerse potential clients in your work, so they can picture what it would be like to collaborate with you. Check out these photography portfolio examples  to see what works and what doesn’t. 05. Write compelling project descriptions Beautiful images may draw visitors in but it’s the story behind each project that helps them connect with your work. Use your portfolio to walk people through the design journey: What was the client’s vision or challenge? What constraints—like budget, space or function—did you have to work with? How did you approach the design and what solutions did you implement to bring the space to life? Your  website content  helps add personality to your portfolio and position you as a thoughtful problem-solver, not just a stylist. Compelling copy also plays a key role in search engine optimization (SEO). When you write detailed yet natural descriptions, you can incorporate keywords your ideal clients are searching for—like “open-concept kitchen remodel” or “modern Scandinavian home office.” This helps your work get discovered through search engines, increasing traffic to your site.  Aim for 2–3 sentences per project to start. Keep the language clear, engaging and client-focused to turn passive browsing into serious interest. 06. Add am interior design blog (optional but powerful) Think blogging is just for writers? Not at all. Learning  how to start a blog  is a fantastic way to tell your design story, connect with potential clients and boost your visibility in search engines. Whether you’re sharing your design process or showcasing a recent project, a blog provides more reasons for visitors to return to your site. If you’re wondering what a blog is , it’s a regularly updated section of your site where you post articles, ideas or insights. Even if you’re new to writing, creating a blog is easier than ever thanks to user-friendly tools and pre-designed blog templates . Learn how to start an interior design blog  with simple posts, such as project breakdowns, styling tips, seasonal decor ideas or behind-the-scenes looks at your latest work. You can also explore blog examples  to see how they engage readers and share their expertise. Not sure how to begin? Most portfolio builders now include blogging features that make getting started a breeze. Choose one of the best blogging tools , write your first post and hit publish with ease. Once your blog is live, try growing it with strategies like sharing posts on social media or optimizing them for search engines. Consistent blogging not only keeps your site fresh but can also help attract more traffic over time. For interior designers, that means more inquiries, more client connections and greater opportunities to showcase your style. "Is blogging still relevant? Yes! It's crucial for building your brand's voice and community, and it allows you to expand your reach to relevant audiences who might otherwise not know you exist." - Judit Ruiz Ricart, strategic project manager at Wix Check out the latest  blogging statistics  to learn how to use blogging to your advantage.  07. Optimize your portfolio for SEO  Getting your portfolio live is one step but ensuring potential clients can find you online is another. That’s where SEO comes in. Using the right SEO features  helps your site appear on Google when people search for your name, your design services or even “interior designers near me.” To start, choose the best website builder for SEO that offers tools like customizable meta tags, clean  URLs , image alt text and SEO-friendly website designs . These features ensure search engines can better understand and rank your pages. Don’t stop with the homepage. If your site includes a blog, focus on  blog SEO  by creating descriptive titles, using relevant keywords naturally and linking between your posts and important pages on your site, like your portfolio or contact page. SEO doesn’t need to feel overwhelming. Think of it as another way to make sure people searching for interior designers like you can find your work. A little effort here can help grow your client base and ensure steady business over time. "Focus on creating a name that reflects your brand identity and resonates with your target audience. Additionally, conducting thorough keyword research can help you identify relevant terms to incorporate into your business name or domain, without sacrificing originality." - Adi Avraham, SEO growth specialist at Wix For more tips, strategies and expert guidance, check out the Wix SEO Hub , your go-to resource for building a site that ranks. 08. Launch and promote your interior design portfolio  Your site is ready, your content is polished and your design reflects your unique style. Now comes the exciting part— launching your website and sharing it with the world. Before you hit that “publish” button, take a moment to run through a quick website launch checklist  to make sure everything is on point. Test all links, try out your contact forms, preview on mobile devices and ensure your images and graphics load beautifully. First impressions are everything, especially when potential clients visit your site for the first time. Once your site is live, it’s time to focus on visibility. Wondering how to promote your website ? Start with the people who already love your work. Share your portfolio link on social media, add it to your bios and attach it to your email signature. Build a client email list so you can send out updates about your latest designs, blog posts or completed projects. Email marketing  remains one of the most effective ways to bring people back to your site regularly. On a budget? No problem. There are plenty of ways to  advertise your website for free . Submit it to local business directories or interior design listings, collaborate with fellow designers or industry professionals or create blog posts that draw in traffic through search engines. These simple, grassroots strategies can help get your site the attention it deserves. Launching your website is just the beginning of your online success. Keep it fresh by updating your portfolio, adding new case studies and optimizing it based on what resonates with your visitors. The more energy you put into your website, the more it will help you grow your brand and bring in dream projects. Interior design portfolio examples built on Wix Need a little inspiration? Here’s a look at beautifully crafted  interior design portfolio examples made with Wix, from solo designers just starting out to full-service studios with years of experience.  These examples show how flexible the platform is when it comes to expressing your unique design voice—and how strategic a well-built portfolio can be when you’re figuring out how to create an interior design business  that stands out online.  Whether you're focused on residential spaces, commercial projects or a niche style, these portfolios demonstrate how to bring your brand and aesthetic to life through smart layout, strong visuals and thoughtful storytelling.   "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix 01. Color Drunk Designs Atlanta-based Color Drunk Designs  offers a vibrant and energetic portfolio that lives up to its name. The website is a masterclass in bold color usage, featuring high-resolution images that showcase the owner’s fearless approach to design. The "Portfolio" section is well-organized, allowing visitors to explore various projects with ease. Additionally, the "Press" page highlights feature in notable publications like House Beautiful and Southern Living, adding credibility and showcasing the firm's industry recognition. 02. Ariella Horowitz Design Group Ariella Horowitz Design Group ’s presents a sophisticated and versatile portfolio that caters to a wide range of design aesthetics. The website, built on Wix, features a clean and intuitive layout, making it easy for visitors to navigate through the "Portfolio," "About Us" and "Contact" sections. Ariella's design philosophy emphasizes customization and attention to detail, which is evident in the diverse range of projects showcased. The inclusion of both interior and exterior designs demonstrates the firm's comprehensive approach to creating cohesive living spaces. 03. Lindsey Brooke Design Lindsey Brooke Design 's website exudes warmth and approachability, reflecting the firm's focus on creating thoughtful and elevated family homes. The "Portfolio" section is rich with high-quality images that highlight the firm's attention to detail and commitment to functionality. Beyond showcasing projects, the website offers insights into the firm's design process, consulting services and even features a curated shop, providing a holistic view of the brand's offerings. This comprehensive approach not only showcases Lindsey's design expertise but also positions the firm as a lifestyle brand. 04. SOIA Design SOIA Design 's website presents a modern and eclectic portfolio that reflects the firm's commitment to creating sophisticated and inviting spaces. The "About" section provides insight into the firm's 12 years of experience and dedication to professionalism. While specific project images are not detailed in the provided information, the firm's emphasis on natural textures, custom furnishings and elegant decor suggests a portfolio rich in thoughtful design elements. The website's clean layout and emphasis on the firm's design philosophy make it a compelling example for designers aiming to convey both style and substance. 05. 22 Interiors 22 Interiors  offers a polished and comprehensive portfolio that spans residential, commercial, hospitality and retail projects. The website's "The Work" section is meticulously organized, allowing visitors to explore various project types with ease. Client testimonials featured throughout the site add a personal touch and reinforce the firm's reputation for creativity, professionalism and attention to detail. The inclusion of a "Musings" blog section provides additional value, offering insights into design trends and the firm's creative process. This multifaceted approach positions 22 Interiors as a thought leader in the interior design industry. The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. How to make an interior design portfolio FAQ How do I make an interior design portfolio with no experience? Start with concept projects. Design mock spaces for fictional clients or reimagine existing spaces. Focus on showcasing your creativity and problem-solving skills. Can I use AI to make an interior design portfolio? Yes. With an AI website builder, you can generate a personalized site layout, copy suggestions and design structure in minutes—great if you're not sure where to start. What should I include in an interior design portfolio? Your best projects, an about page, services, contact info and high-quality imagery. Add client testimonials and a blog for bonus points. Do I need a website to start an interior design business? Absolutely. If you're wondering how to start an interior design business, a website is essential for visibility, trust and lead generation. It acts as your digital HQ.

A portfolio is a curated collection of work samples, projects and accomplishments that showcases your skills and expertise as a professional, student or artist. Unlike a resume that lists qualifications, a portfolio website provides tangible evidence of your abilities through actual work samples. Thanks to free website builders , creating a portfolio online is easier than ever. A portfolio has multiple purposes because it: Demonstrates your competence and skill level Showcases your unique personal and professional style and approach Documents your professional growth over time Provides concrete examples for job interviews or client pitches Establishes strong credibility in your field or specific profession With Wix’s portfolio builder , you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable website templates  and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Get inspired by these best portfolio websites . What are the different types of portfolios? Creative portfolios Used by designers, artists, photographers, writers. For example , Olya Black’s  web design portfolio excels in its simplicity. Designers portfolios should include high-quality images showing their final work, process sketches and development stages, detailed project briefs and client constraints, before and after comparisons where possible. In this example, Jessie’s art portfolio  is full of flair. Be inspired by these art portfolio examples. We love how Vanessa Mckeown uses her photography and art portfolio to show off her colorful work and to sell it. Check out these photography portfolio examples  to see what works and what doesn’t. Be inspired by these writing portfolio examples See how Sam Carlson takes his writing portfolio a step further by putting his client work front and center. Writers portfolios should focus on showing a variety of content types and formats, a range of voice, tone and style samples, as well as published pieces with contextual information plus results and performance metrics when available. Technical portfolios Used by developers, engineers, architects. Software engineering portfolios Architecture portfolio examples Explore how Gage Home Designs  nails the essentials of a strong architecture portfolio website, especially when it comes to building trust and showing off their work. Developers portfolios should be made up of code samples with explanation, project repositories with documentation, technical challenges and solution approaches plus deployment examples and functional outcomes. Professional portfolios Used by business professionals, marketers, consultants. See how Mega Green Solutions ’ portfolio effectively demonstrates a personal touch while maintaining a professional feel. Business professionals can use their portfolio to include case studies with measurable results, strategy documents and implementation examples, plus leadership initiatives taken and project management experience. Explore how Web design agency Lets One works closely with businesses to create an integrated marketing strategy that involves website creation, branding and social media. Be inspired by these marketing portfolio examples. Academic portfolios Used in educational settings to demonstrate learning, for example homeschool portfolios.   The Eclectic Homeschool's portfolio is bursting with personality and creativity. Be inspired by how Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme . Investment portfolios Used for collections of financial assets managed for specific objectives Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio types by format Physical portfolios: Tangible collections in folders, binders, or presentation cases Digital portfolios: Online presentations via dedicated websites, PDFs or platforms Portfolio types by purpose Resume portfolios: Create by job seekers, often to complement not replace a resume. Learn more about how to make a portfolio for a job. Client portfolios : Designed to win client business or a specific project. Growth portfolios : Documenting professional development over time. PR portfolios: Made to showcase publicist examples and real-world results to attract clients. Learn more about how to make a PR portfolio . What are the essential components of a portfolio? While contents vary by field, effective portfolios typically include: Carefully curated work samples to show the range and quality of your work. Case studies that show specific projects of yours from concept to completion. Documentation of your process with insights into your methodology and approach. Context setting, including explanations of challenges, solutions and outcomes throughout each project. Relevant technical information about tools, technologies or techniques used. A professional biography with a brief introduction highlighting your background and expertise. Testimonials and results centered around client feedback or measurable outcomes of your work. How to make a portfolio that wows Choose from one of the best portfolio website builders like Wix Select the right portfolio template for your industry and portfolio type Resume portfolio templates Personal portfolio templates Curate your work and case studies Structure your portfolio with clear navigation, page hierarchy and a consistent presentation format and design. Learn more: How to make a portfolio How much does a portfolio cost? What is a portfolio and how can it help you grow? Acts as a dynamic showcase of your work: Its easily accessible to anyone with the URL link, regardless of their location in the world or time zone. People respond more positively the more accessible an asset it and it opens your work up to a global audience. Sharing your portfolio is as simple as sending a link, making it an efficient way to network and apply for new opportunities. Its a visual proof of your skills: Whether you use images, videos or audio to to visually show your capabilities, they're bound to be more engaging and impactful than a traditional one dimensional typed resume. Visibility boosting: A digital portfolio boosts your visibility, makes it easier for potential employers and clients to discover your work. Its super easy and fast to update: It allows for quick and easy updates, ensuring your portfolio always features your most recent and impressive projects. You tailor the content: You have the ability to customize your portfolio to highlight the skills and experiences most relevant to specific opportunities. Reinforce your personal branding : It serves as a strong tool for personal branding, allowing you to express your professional style and stand out from the competition. Get started with Wix’s AI portfolio generator .

Ready to showcase your best work? Start building your portfolio → Want to learn how to create a modeling portfolio ? You’re in the right place. This guide will walk you through exactly how to create a modeling portfolio website , from choosing the right look to featuring your best photos. Let’s start with some great news: you don’t need to spend a fortune to set up a modeling portfolio website. Even if you’ve never learned how to create a website before, you can figure out how to make a portfolio yourself using a website builder like Wix. Wix’s tools and guidance to set up an eye-catching online presence that will boost your modeling career. Explore these modeling portfolio examples  for inspiration. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: How to create a modeling portfolio Ready to build your modeling portfolio? Here's how to make it happen. Pick your modeling niche—commercial, runway or something totally you. Set up a pro photoshoot for eye-catching headshots, full-body shots and lifestyle pics that show your range. Choose your top 10–20 photos and keep the edits natural. Put together both a printed portfolio and a sleek website to show off your work. Don’t forget your contact info and pro measurements so agencies and clients can reach out with the next big opportunity. Feature of a modeling portfolio Why it matters High-quality photos Sharp well-lit images highlight your talent and professionalism. Versatile looks and poses Shows your ability to adapt to different modeling styles. Clean headshots and full-body shots Gives a clear view of your face, proportions and presence. Easy-to-navigate layout Lets viewers explore your portfolio effortlessly. Up-to-date work Demonstrates your current skills and keeps your portfolio relevant. What is a modeling portfolio? A modeling portfolio, also known as a modeling book or comp card, is a collection of professionally-shot photographs that showcase a model's appearance, skills and versatility. It serves as a visual resume presented to potential clients, such as photographers, agencies and brands, to demonstrate the model's capabilities and suitability for various modeling jobs. Be inspired by these portfolio examples . How to create a modeling portfolio in 11 steps Decide on your modeling type Arrange a professional photoshoot Show your versatility Choose the ultimate template Present your best shots Include high-quality images Use diverse media Share all the vital information Add a contact section Stay social Get personal with a blog 01. Decide on your modeling type Before you get started on your modeling portfolio, dedicate some time for a bit of soul searching. Pinpointing your modeling type will help you narrow down and focus your portfolio, so that potential clients will be able to easily identify your area of expertise and assess whether you could be the right fit for the job. If you’re an experienced model, the chances are that you’re already rooted in a specific niche of modeling. For aspiring models, consider which area within modeling you’re interested in and best suited for. Look into each modeling type and its set of requirements. For example, while commercial models tend to vary in height, size and age, promotional models working at trade shows and other events are normally required to be friendly and approachable. Is your portfolio going to be clothing and fashion based? Or more focused on make-up work? Learn more: How to make a fashion portfolio How to make an acting portfolio Common portfolio mistakes 02. Arrange a professional photoshoot Your photos are the stars of the show on your modeling portfolio. Make sure to truly show off your skills by investing enough time and effort into a professional photoshoot. If your portfolio is going to act as your modeling resume, you'll need to make sure your photographs reflect your talent and experience. The first step in planning a successful photoshoot is choosing the right photographer. This is best done through recommendations or browsing through photography portfolios online. Ideally, the photographer you hire will be experienced in the field. However, if you’re on a tight budget, you can look for a student or a photographer who’s just starting out in the industry. Once you’ve found your photographer and arranged a time, make sure to come prepared on the actual day of the photoshoot. This means everything from choosing the right outfits, to practicing your poses and getting your hair and makeup done - preferably by a professional. Remember to sync with your photographer and prepare a shot list beforehand. This will help everything run as smoothly as possible on the day. 03. Show your versatility While it’s best to be associated with a particular modeling type, when it comes to style and shooting angles, try to present your full range of abilities. Whether you're more Karlie Kloss or Ashley Graham, don't forget to show it off. Potential employers, scouts, talent agents and modeling agencies want to see versatility and flexibility in models. This is especially true if you’re just starting out and don’t yet have a strong signature style. Demonstrate to prospective employers that you are capable of working in different types of productions by including a mix of images in your online modeling portfolio. This means photos that vary in style and artistic vision, as well as shots that show off different angles and takes on your features. 04. Choose the ultimate template Now that you’ve done your photoshoot, it’s time to pick the website template that best suits your needs, style and personality. When considering your options, go for a portfolio template over a personal web page, that will help you shine and give you the website layout you need to share your complete body of work. Once you’ve chosen your ideal template, you’ll be able to fully customize every detail, from the images you upload, to the gallery style and written content. By selecting one of Wix’s professional website templates , you can rest assured that the final result will be pixel-perfect, whether or not you’re a web design pro. 05. Present your best shots After completing a photoshoot or project, you’ll probably have a huge collection of images to sort through. For a truly professional portfolio , it’s crucial that you only include the work you’re proudest of. A handful of successful photos is better than a never-ending scroll of mediocre ones. Around 10 to 20 images should be enough. Remember that oftentimes, people who browse your portfolio won’t have the time or patience to look through your entire gallery. Prepare yourself for that by giving prominence to your best shots or to the most prestigious projects you’ve worked on. In particular, pay attention to the first few images that viewers see the moment they land on your website. Create a striking homepage design that includes a range of eye-catching photos of yourself, in order to demonstrate your skills and versatility from the get-go. When selecting your best shots, keep in mind that there are a few basic types of photos that you should include in your portfolio: headshots with and without you smiling, mid-shots and full-body shots, possibly in different outfits and locations. If you’re just starting out and aren’t ready to invest in professional photography, you can still build a strong portfolio by acquiring photos ethically and safely. Consider arranging “Trade for Print” (TFP) shoots, where you and the photographer exchange services for images. You can also network with aspiring photographers, stylists and makeup artists through platforms or dedicated Facebook groups. When collaborating with new creatives, especially in TFP arrangements, always prioritize your safety by planning shoots in public locations or bringing a friend along. 06. Include high-quality images This point is vital in making sure your modeling portfolio is impressive and effective. Compromising the quality of the images will make you appear unprofessional, and you also run the risk of putting your greatest assets as a model at risk of being overlooked. Don’t let pixelated images come between you and your career. On top of choosing only the sharpest visuals, use a professional gallery to ensure your images look their very best. The Wix Pro Gallery will automatically optimize your images, so you won’t have to worry about the technical side of things. It will also enable you to customize your gallery layout, add smooth hover effects and choose which shots to emphasize. 07. Use diverse media Still photos will clearly play the definitive role in your modeling portfolio, but why not keep things interesting by adding different types of media? Show off your full range of capabilities by adding any videos and commercials that you’ve worked on. These can help reveal aspects of your professional demeanor that static images may not. You can either embed videos directly onto your site or upload videos from external sources like YouTube and Facebook. If you’d like to create a short video yourself, check out Wix’s video maker to put together a few images and video clips that will entice your audience and add a dynamic touch to your modeling portfolio. 08. Share all the vital information Whether or not you choose to write a resume and upload it to your model portfolio, bear in mind that there are a few essential details that potential employers will be looking out for. Models are usually expected to share information like age, height and other body measurements, as well as hair and eye color. You may choose to include additional features that are unique and appealing about you (tattoos, acrobatic skills, birthmarks, or anything else that might make a photoshoot more interesting). 09. Add a contact section What’s the use of creating a modeling portfolio if people can’t get in touch? Make sure that prospective employers or clients can easily reach out to you. Your contact information can appear as a separate page, in your website footer or as a section within another page, such as your About page. Either way, make sure it stands out and can be found intuitively. When creating a contact page, include basic details, like your name, business email address and phone number. You can also add a live chat widget so that visitors can contact you easily and get an instant response. Another option is to create a contact form , enabling people to reach out directly on your site. Wix user Hanis Firuz's online modeling portfolio. 10. Stay social We recommend that you connect your social media profiles to your portfolio by adding a social bar to your website. This will offer viewers an additional channel through which to see your pictures. But more importantly, your social pics reveal another side of who you are, by providing a fuller picture of your personality and abilities. Use professional social accounts if you have them, but even personal accounts can work, as long as they don’t depict aspects of your life you’d rather not share with colleagues and employers. If you have an impressive Instagram account or are in the social media marketing game, you can also set up your Instagram feed to show directly on your model portfolio. 11. Get personal with a blog Creating a blog is a great way to inject some personality and added value to your online modeling portfolio. It offers you a place in which to share experiences from behind the scenes, tips about fashion and beauty, inspiration and more. In addition, running a blog will offer opportunities to casually promote your site by sharing the link on social media. Using your professional portfolio as a personal marketing portfolio is never a bad idea. If you’re unsure where to start, browse online to find some impressive blog examples by other models and professionals from the industry that you admire. Online modeling portfolio examples Want more guidance on how to create a modeling portfolio that will rock the entire industry? It’s time to get visual. As well as reading up on web design tips , check out these Wix-made model portfolio examples and learn from real-life professional models with a fantastic online presence: 01. Michelle Carney 02. Caitlin Christine Why is a modeling portfolio important? A modeling portfolio serves as a visual resume and marketing material for models. Here are some key reasons why a modeling portfolio is important: Attracts potential clients: A well-curated portfolio acts as a powerful magnet, attracting the attention of agencies, photographers and brands seeking models for various projects. It's the first impression, and a strong portfolio can open doors to new opportunities and advance a model's career. Demonstrates talents: The portfolio provides a platform for models to showcase their range, versatility and professionalism. It allows them to highlight their strengths, such as facial expressions, posing abilities and adaptability to different styles. Promotes brand: Models can use their portfolio to build their online presence and establish their brand within the industry. It's a way to create a unique identity and differentiate themselves from other models. Boosts confidence: Building a strong portfolio can boost a model's confidence and self-esteem. Seeing themselves in high-quality images and realizing their modeling potential can enhance their overall presence and performance. Serves as a career document: A modeling portfolio is a dynamic record of a model's growth and experience. It reflects their evolution as a model, showcasing their development and ability to adapt to different styles and projects. Provides direction and goals: The portfolio helps models identify their strengths and areas for improvement. It allows them to set career goals and tailor their portfolio to specific modeling niches. Attracts future collaborations: A well-crafted portfolio can attract potential collaborators, such as stylists, hair and makeup artists (learn more about how to create a makeup artist portfolio ), and photographers. It opens doors to creative partnerships that can elevate a model's career. Serves as a negotiation tool: A strong portfolio can strengthen a model's negotiating position when discussing contracts and compensation. It demonstrates their worth and market value to potential clients. Enhances professionalism: A well-maintained portfolio reflects a model's dedication, organization and commitment to their craft. It conveys a sense of professionalism and maturity to potential clients. Serves as a marketing tool: Models can use their portfolio to promote themselves on social media, modeling websites and online directories. It's a powerful marketing tool that can expand their reach and attract more opportunities. What should your model portfolio website include? A model portfolio website should be a visually appealing and easy-to-navigate platform that showcases your best modeling work and professional information. It should serve as a calling card for potential clients and agencies, effectively representing your brand and capabilities as a model. Here are the essential elements that should be included in your model portfolio website: High-quality images The cornerstone of your portfolio is a collection of high-quality images that highlight your range, versatility and professionalism. Choose images that represent your diverse modeling experience, including headshots, full-body shots, editorial shots, runway shots and commercial shots. Ensure the images are well-lit, sharp and professionally edited. Categorization Organize your images into clear and well-defined categories, such as editorial, commercial, runway, lifestyle and fitness. This structure allows potential clients to quickly navigate to the type of work they are seeking. Contact information Make it easy for potential clients and agencies to contact you by providing clear and up-to-date contact information. Include your email address, phone number, social media links and agency representation if applicable. 'About Me' section Include a brief and engaging "About Me" section that introduces your personality, background and modeling aspirations. Share your experiences, interests and what makes you unique as a model. Resume or tearsheet Provide a downloadable resume or tearsheet that summarizes your professional modeling experience, including your measurements, runway experience, notable bookings and any special skills. Mobile optimization Ensure your website is optimized for viewing on mobile devices, as potential clients may access it from their smartphones or tablets. Responsive design and easy navigation are crucial for a seamless mobile experience. Regular updates Keep your portfolio updated with your latest and most impressive work. Regularly add new images and remove outdated ones to reflect your ongoing modeling career. Professional presentation Maintain a professional and polished look throughout your website. Use a consistent design style, high-quality images and a user-friendly interface. SEO optimization Optimize your website for search engines to improve its visibility. Use relevant keywords, meta descriptions and alt tags for images. Social media integration Link your social media accounts to your portfolio website, allowing potential clients to follow your work and connect with you on other platforms. What types of photos should a modeling portfolio include? A strong modeling portfolio should include a variety of shots showcasing your versatility as a model. Here are some of the types of images you should include to showcase your modeling skills and experience: Headshots with a clean, natural look. Full-body shots in a variety of poses and settings. Close-ups, highlighting facial features. Editorial and fashion shots. Candid shots that show your personality naturally. Commercial-style images, perhaps from past ad work. How to promote your modeling portfolio Once your modeling portfolio is ready, the next step is showcasing it to the right people. Promoting your work effectively can open doors to new opportunities and set your career in motion. Here's how: Share your portfolio with agencies: Start by researching modeling agencies that align with your style and goals—whether that’s fashion, commercial or beauty. Look for agencies that specialize in your niche and follow their submission guidelines carefully. Highlight your best shots to leave a strong impression. Building relationships with the right agencies is a key step to launching your career. Network with industry professionals: Networking is essential in the modeling world. Attend fashion shows, casting calls and industry events to connect with other models, photographers, stylists and scouts. Genuine connections can lead to collaborations and new opportunities. Be ready to exchange contact details, have meaningful conversations and follow up with those who can help you grow. Establish a solid online presence: An online portfolio can help you reach a wider audience. Create a professional website to showcase your best work, share your story and include contact information. Use social media platforms like Instagram, TikTok or LinkedIn to connect with clients and industry pros. Post regularly with fresh, engaging content—like behind-the-scenes moments, daily life updates or short videos that highlight your personality. An active online presence makes it easier for people to discover your talent. Portfolio types every model should know When it comes to building a successful modeling career, having the right portfolio tools is a game-changer. Depending on the opportunities you’re chasing, there are a few go-to options every model should keep in their arsenal. A comp card is your modeling business card. This postcard-sized printout features a headshot, additional photos and important details like your height, measurements and contact info. It’s perfect for castings and auditions, offering a quick and professional overview of your look. An online portfolio is a modern must-have. Hosted on your personal website or curated on social media, it showcases your best work, from photoshoots to campaign images, while including your bio, stats and booking details. It’s easy to share and connects you with clients and collaborators worldwide. A physical portfolio book offers a tangible way to present your work. Filled with high-quality prints, it’s ideal for agency meetings and casting calls, allowing clients to experience your images up close. The truth is, the most successful models use a mix of all three. Each serves a specific purpose, whether you’re showing up for a last-minute audition, catching someone’s eye online or making an impression in an agency meeting. How to create a modeling portfolio FAQ How much does a modeling portfolio cost? It all depends on which portfolio builder you choose to create with and if you opt for a DIY approach versus using a professional web designer, or developer. With a portfolio builder like Wix you can create a modeling portfolio for free, or opt for a paid plan which (as of 2025) start at US$17 a month. Learn more: Is Wix free? Do models really need an online portfolio? An online portfolio is easily the most effective way to showcase your modeling experience and talents in one place. It can be easily shared with prospective agents and clients. You can also use it to build your personal brand while marketing yourself as a model. Get started with Wix’s AI portfolio generator . How long does a modeling portfolio need to be? There's no fixed length for a modeling portfolio but it's recommended to have 10-15 strong images showcasing your skills. Focus on quality over quantity – each photo should highlight your unique strengths and experience. Can I create a modeling portfolio for free? Yes, with Wix. Or you can choose a paid plan with a domain name included from $19. What are some common mistakes to avoid? There are a few common mistakes to avoid when it comes to putting together a modeling portfolio. These include over editing photos, using low-quality or unprofessional images, and including too many similar shots. A strong portfolio should be concise image wise (10-20 high-quality images max) and showcase your versatility in poses, expressions and styles. Don't skimp on professional photos.

Ready to let your work shine? Build your portfolio →  If you’re searching for digital portfolio examples to guide your own, you’ll find plenty of inspiration here. Seeing how other professionals present their work can spark ideas for layout, storytelling and the overall look and feel of your portfolio website . By studying other online digital portfolios, you can learn how to start a website  that highlights your best work and paves the way for your next break. Along with these digital portfolio examples that come from Wix users of a variety of disciplines, we’ll share our feedback on why they’re effective and provide a step-by-step guide for how to make your own. TL;DR: digital portfolio examples Looking to build a digital portfolio that actually does something for your career? This post breaks down the best examples that do it well, plus insights on what makes them effective. You’ll see how real professionals structure their sites, present their work and keep things both polished and personal. We’ve also included practical takeaways to help you build a portfolio that highlights your strengths and gets you closer to your next opportunity. If you’re ready to move from “just a website” to a portfolio that opens doors, this is a good place to start. What makes a great digital portfolio What we looked for in the best digital portfolios Why its important Clear focus The best portfolios immediately show what you do and who it’s for Curated work A strong selection of your best pieces helps tell a cohesive, confident story Personal touch Whether it’s a short intro or a custom design, personality builds connection Easy navigation Visitors should be able to explore your work without getting lost Clean, responsive design A professional layout makes your content shine—on any device Clear next step Portfolios that include a call to action (like contact or hire links) work harder for you Learn more: What is a portfolio? 11 examples of digital portfolios Kayla Arianne: model digital portfolio example Casa Vilora Interiors: interior designer digital portfolio example George Byrne: photographer online portfolio example Jestine Ware : writer digital portfolio example Dr. Lissa Ramirez-Stapleton : academic digital portfolio example Cami Ferreol: graphic designer digital portfolio example Alex Le: cinematographer digital portfolio example BLYNK Social: marketer online portfolio example  Marco Mori: animation digital portfolio example Sasa Elebea: illustrator digital portfolio example Tim Bengel: artist online portfolio example 01. Kayla Arianne: model digital portfolio example Gone are the days of lugging around a book overflowing with tear sheets and test shots to go-sees. Instead, your modeling portfolio  will become your all-in-one showcase.  Take a cue from Kayla Arianne’s website. The “portfolio” page displays her best shots in a masonry grid, giving casting agents a book that’s easy to scan. When a photo catches an agent’s eye, they can click to enlarge it. In the “digitals” section, Kayla has digitized her comp card, complete with a makeup-free headshot, silhouette shots and measurements. When creating a modeling portfolio or a fashion portfolio , let your work speak for itself. We like how Kayla’s portfolio includes minimal text so casting agents can focus on her images. Explore Wix’s fashion website templates  today. Get inspired by these real modeling portfolio examples . 02. Casa Vilora Interiors: interior designer digital portfolio example Interior designers know the power of a well-crafted portfolio—it's not just a collection of beautiful spaces, but a key tool in attracting new clients. Your interior design portfolio should therefore be more than a gallery of images; it should serve as a reflection of your creativity and expertise. The site for Casa Vilora Interiors does so much more than just show off beautiful images. From the get-go, it shines a spotlight on Veronica Solomon, the mastermind behind Casa Vilora who has earned a number of awards and rocognition. The site devotes plenty of space to talk about Solomon's personal journey, philosophy and design tips so visitors can get to know the person behind the work. Be inspired by these interior design portfolio examples to get started. While photos of your projects are essential, remember they can be space-hungry in your portfolio. To keep your portfolio sleek yet informative, take a page from Casa Vilora's playbook. Be selective of the images you choose to display, selecting ones that represent your signature style while still showing your range of experience. Use full-width slideshows to display multiple images without overwhelming the viewer. Find Wix interior design website templates that put your best work forward. 03. George Byrne: photographer online portfolio example As a photographer, your portfolio is your visual symphony, and its design should play a supporting role, allowing your photos to shine. A minimalist approach ensures that your work, not the website's design, captures the viewer's attention. By giving his portfolio an off-white background and an understated navigation system, George Byrne lets his pastel-hued snapshots do all of the talking. The photographer smartly uses PDFs of publications that have featured his work, drawing attention to glowing press coverage of his work.  If you’re thinking of monetizing your art, follow George’s lead and add an eCommerce component to your photographer portfolio . With Wix, you can easily create an online store  equipped with print-on-demand  functionality. This approach would not only display your talent but also serve as a direct channel to engage with and sell to your audience. Browse Wix’s selection of photography website templates  today. 04. Jestine Ware: writer digital portfolio example Gone are the days when writers could make a living writing a weekly column for just one publication (we’re looking at you, Carrie Bradshaw). Today’s freelance writers use their digital portfolios to curate and share their best articles, blog posts, stories, poems and more from various publications. Author and editor Jestine Ware's writing portfolio is a master class on how to sell yourself. Her homepage highlights her impressive professional accomplishments, which include over 40 publication credits in award-winning children's magazines and books. Her website features fun, illustrative graphics that represent her focus in children's books. As you surf her site, you can easily find lists of her published work, available services (with clearly marked prices) and positive reviews from previous clients. As you embark on creating your digital writing portfolio (see writing portfolio examples ), remember to streamline the process for potential clients. Following Jestine's example, offer a clear sheet of services. This makes it effortless for prospective clients to understand what projects you're interested in taking on and gives them even more reason to reach out. Put your best work forward by starting with a literary arts website template  from Wix. 05. Dr. Lissa Ramirez-Stapleton : academic digital portfolio example An academic portfolio is essential for showcasing your scholarly achievements, reflecting on your learning journey and enhancing your professional opportunities. The key to building a great one is to consider your audience and find a sweet spot that blends professionalism with a dash of your unique personality. Dr. Lissa Ramirez-Stapleton's portfolio exemplifies this balance. Dr. Ramirez-Stapleton highlights her career having received her PhD from Iowa State University in Education with an emphasis in social justice and now serving as an associate professor at California State University Fullerton (among many other accomplishments) . Her personality is woven into the portfolio's fabric, evident in the warm graphics and inviting copy, which sheds light on her teaching philosophy. Teachers and professors catering to different educational environments and audiences can play even more with design elements. If you’re a kindergarten teacher, for example, you could decorate your portfolio with a more vibrant color palette and even include some of your students’ doodles. Wix’s education website templates  are designed for professionals at all levels of academia. 06. Cami Ferreol: graphic designer digital portfolio example Your digital portfolio as a graphic designer is a direct reflection of your creative skills. Therefore, you’ve got the layered challenge of making a unique site that doesn’t overshadow your work samples. By using typography to engage visitors, Cami Ferreol shows off what she can do and lets her digital portfolio take center stage. Instead of featuring an image, Cami’s hero fold uses one of Wix’s animation effects to captivate viewers and introduce herself as a multifaceted professional in one sentence. Remember, graphic design is fundamentally about solving problems creatively. When building your own graphic design portfolio , consider giving a glimpse into your creative process. Cami does this brilliantly by incorporating videos that show her sketching logo designs with a Sharpie. This showcases her raw creative process as well as her proficiency in logo design. Moreover, a simple yet impactful logo made from her initials acts as a testament to her skill in creating memorable brand identities. Customize one of Wix’s graphic design website templates  today. 07. Alex Le: cinematographer digital portfolio example  Bite-sized content is all the rage these days, so traditional reels don’t pack the same punch that they once did. With that in mind, consider breaking up your reel into shorter clips that interested parties can browse through on your digital portfolio.  See this in action on one of the best portfolio examples  we’ve seen: Alex Le's . Alex displays his work in a gallery of clips that play automatically when you hover your mouse over them. The added benefit of this approach is that it functions as a visual resume—you can see at a glance that Alex has worked with notable brands, such as Converse and Levi's. If you want to imitate Alex's creative video display, make sure to select a captivating still for each of your video clips. Additionally, ensure that your clips stop playing as soon as your visitor moves their mouse away to prevent the annoying experience of multiple clips playing at once. Use Wix’s film and TV website templates  to let clients press play on your best work. 08. BLYNK Social: marketer online portfolio example  It’s a widely recognized phenomenon that fantastic marketers often struggle to promote themselves. If this hits you right where it hurts, look to BLYNK Social for an example of how to get it right. BLYNK Social’s portfolio bursts with personality and a results-driven approach, mirroring the case studies featured on their site. Their branding stands out with bold, dopamine-inducing colors like hot pink, candy apple green and baby blue. Their friendly tone of voice emanates from every piece of text on the site. If you're aiming to craft a marketing portfolio  that draws more business, take a page out of BLYNK's book and let your satisfied clients do the talking. Incorporate testimonials into your homepage, much like BLYNK's stylized speech bubbles, to give prospective clients a glimpse of the positive experiences others have had with your services. Boost your business with an advertising and marketing template  from Wix. 09. Marco Mori: animation digital portfolio example Marco Mori's animation portfolio is an exemplar of modern design principles, deftly incorporating a dark mode aesthetic. The dark background not only brings a sleek and professional look but also ensures that the colors and details of each piece pop, allowing for a more immersive viewing experience. The choice of a dark theme aligns with current design trends and speaks to an audience accustomed to media-rich, visual content, making it as easy on the eyes as it is engaging. Each project is given the spotlight it deserves with an enlarged presentation, allowing viewers to appreciate the intricacies and nuances of the animator’s work without the distraction of a cluttered interface. This focused presentation mimics the experience of a gallery viewing, inviting potential clients to pause and absorb the visual storytelling in each piece. It's a digital equivalent of placing work on an easel, where the art commands the viewer's full attention. Crucially, this animation portfolio  is not just a static gallery; it's interactive. Clicking on an image takes the viewer to a dedicated page that houses all the assets of the showcased project along with the creator’s commentary. This adds depth to the visuals, offering insights into the animator’s creative process and the story behind each project. Make your digital art portfolio stand out by customizing a Wix graphic design website template. 10. Sasa Elebea: illustrator digital portfolio example Sasa Elebea’s portfolio paints a vivid picture of a graphic designer who is not only proficient in her craft but also well-versed in the art of self-promotion. Her press page is a standout feature, acting as a testament to her industry recognition and professional acclaim. It's a smart move that adds weight to her portfolio, showcasing her work through the lens of various reputable publications.  Sasa’s logo is another element that speaks volumes. It encapsulates her brand identity in a simple, yet powerful visual that is likely memorable and easily recognizable. This kind of branding is crucial for standing out in a competitive field and for creating a lasting impression. The inclusion of a chat box introduces an interactive dimension to Sasa’s online presence, inviting engagement and providing immediate avenues for communication. This feature conveys her availability and willingness to connect with visitors, whether for potential projects, collaborations or just casual inquiries. It's an excellent tool for building relationships and ensuring her illustrator portfolio  is both seen and interactively experienced. Want to create a portfolio for your work? Check out Wix’s art and illustration website templates . 11. Tim Bengel: artist digital portfolio example The internet has transformed art accessibility, diminishing the exclusive role of museums and galleries as art world gatekeepers. This digital era has opened doors for artists like multimedia artist Tim Bengel , whose portfolio doubles as his virtual gallery. By arranging his art into thematic collections on separate pages, Tim creates a virtual experience akin to moving through different rooms in a gallery, complete with easy navigation and smooth transitions highlighting his fondness for gold in his work. In this new landscape where traditional gatekeepers are fewer, artists have more opportunities to showcase their talent. However, they also face the challenge of distinguishing themselves in a crowded field. To make a mark, it's vital to build a personal brand alongside displaying your artwork. Tim Bengel sets a fine example of this by enriching his digital portfolio with videos and press coverage, showcasing his art, his journey and his distinct presence in the art world. Get started with one of Wix’s visual arts website templates  today. What is a digital portfolio? A digital portfolio is your online space to showcase your skills, achievements and experiences. Think of it as a more dynamic, engaging version of a resume. It’s where you can share project samples, case studies and visuals like photos or videos—customized to your industry. Whether you’re a designer, marketer, writer or developer, a digital portfolio is a powerful way to show potential clients, employers or collaborators what you can do. Learn how to make a PR portfolio  that wins over clients. How to create a digital portfolio: complete checklist To help you channel the inspiration you've gotten from these digital portfolio examples, we've compiled a digital portfolio checklist to guide you as you build your own.  01. Choose a portfolio builder Your digital portfolio is the virtual stage for your professional story. As such, the platform you choose to build this type of website  on is just as crucial as the work itself. When selecting a platform, scrutinize the customization options it offers. Can you add animations that bring your work to life? Does it provide branding tools like a logo maker to help you carve out your unique digital signature? Do they have portfolio templates for your niche? Beyond aesthetics, assess the platform's functional capabilities. Look for features like AI text generators for crafting compelling copy, forms for easy contact, or even e-commerce systems if you plan to sell your work. For educators and coaches, the ability to integrate courses could be a game-changer. Ease of use is paramount—you want a platform that you can navigate and update effortlessly, allowing you to spend more time creating and less time troubleshooting. While cost is always a consideration, weigh it against the platform's ability to elevate your work. A higher investment might yield richer dividends in how professionally and effectively your portfolio represents you. Sign up for Wix  today and follow this guide as you build your portfolio. 02. Select and create your portfolio content Next, curate the work samples that you want to display on your digital portfolio. Gather high-quality samples that demonstrate the type of work you want to do more of, rather than just the type of projects that you currently take on. For example, if you’re a model who does a lot of commercial work but wants to be booked for more editorial photoshoots, focus on gathering samples of your work in print or online publications. In addition to showcasing your best work, enrich your digital portfolio with elements that narrate your professional story: A captivating bio that can help you connect with viewers A CV or resume that illustrates your experience and skills  Contact information for potential clients or collaborators Case studies explaining your role, process and results from previous projects Testimonials that serve as powerful endorsements and enhance your credibility Blog or articles section to showcase your knowledge and expertise Easy navigation with clear menu options for visitors If applicable, a clear list of services and rates that set transparent expectations Ready to make a digital portfolio website ? Get started with Wix, which offers an AI website builder  and AI tools for organizing your portfolio in just a few clicks. 03. Decide on an appealing structure and layout Now comes the creative part: deciding how to showcase your work in a way that maximizes its impact. This step goes beyond mere aesthetics; it's about choosing a format that truly complements and enhances your specific medium.  For instance, if you're an illustrator, a grid layout might be ideal to display your projects, allowing each piece to stand out while forming a cohesive visual story. On the other hand, if you're an academic, a resume-style list could be more effective. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 04. Give your portfolio a unique twist Your digital portfolio is a reflection of you, so make it stand out with distinct branding. To make it truly stand out, infuse it with distinct branding elements that resonate with your unique style. This could mean different things depending on your chosen platform and industry.  If you're a creative professional, consider adding a headshot that captures your personality. Custom fonts can also add a touch of individuality, speaking volumes about your style and approach.  Don't overlook the power of color, either—using your brand colors consistently throughout the portfolio can create a cohesive and memorable visual experience. And if you have a logo, prominently displaying it not only reinforces your brand identity but also adds a professional touch. Use the Wix Logo Maker  to make your digital portfolio stand out. 05. Spread the word and promote your portfolio Once your digital portfolio is ready, it's time to share it far and wide. Share it with your professional network by linking to it on your LinkedIn profile. Add a touch of professionalism to your email signature by including the link there as well. Don't forget to showcase it on your social media profiles, where it can reach a wider audience.  Want to demonstrate to potential clients that you prioritize customer service? Consider adding a QR code to your business card so that your portfolio is just a scan away.  Create your custom QR code easily with Wix's user-friendly QR code generator . Key components of a digital portfolio A strong digital portfolio should act as a showcase of your skills and experience. To achieve that you'll need to consider including the following elements: About me:   A brief introduction highlighting your career goals, unique selling points and contact information. This should be informative but concise. You can also include links to professional profiles such as LinkedIn so visitors can learn more about your experience. Work samples:   This is the core of your portfolio. Choose high-quality pieces that best represent your abilities.  For fields like design, photography, or illustration, focus on impactful visuals. Writers can showcase excerpts of their written work and programmers might include code snippets or links to functional projects. Project descriptions:  Briefly explain the context and goals of each project you showcase. Briefly highlight the challenges you faced and the solutions you implemented. For more complex projects, consider presenting them as short case studies that outline the problem, your solution and the final results. Skills section:   List your key skills and relevant technologies you've mastered. Consider using progress bars or icons to visually represent your proficiency level. Testimonials:   Positive quotes or short testimonials from past clients or employers can add credibility to your work. Clean design:   Keep your portfolio visually appealing and easy to navigate. Use a consistent color scheme and well-organized layout. Check it's mobile-friendly for on-the-go browsing. Downloadable resume: Offer a PDF version of your CV that recruiters can easily save or share. Explore these website building tips to make your site shine. Be inspired: Architecture portfolio examples Marketing portfolio examples Art portfolio examples Modeling portfolio examples Graphic design portfolio examples Digital portfolio examples FAQ What's unique about creating a digital portfolio for a student? A digital portfolio for a student should focus on showcasing their skills, projects and achievements interactively. A dynamic, multimedia heavy format works well for highlighting a students creativity, technical proficiency and growth through their studies. Learn more: Why do I need a portfolio? What's unique about creating a digital portfolio for a teacher? A digital portfolio for a teacher must highlight their teaching philosophy, lesson plans and student work. It should represent their professional development, certifications and classroom innovations. It can be something to share with colleagues, other teaching professions, students and parents. What's unique about creating a digital portfolio for marketing? A digital portfolio for marketing professionals should include examples of campaigns, use of analytics and any relevant creative projects. It should highlight results achieved as well as the marketers creativity and adaptability.            What are the three types of digital portfolios? The three main types of digital portfolios are showcase, developmental and assessment portfolios. A showcase portfolio highlights your best work and achievements, often used for job applications or client presentations. A developmental portfolio tracks your progress, showing how your skills and work have evolved over time—great for personal growth or academic settings. An assessment portfolio is specifically designed to evaluate your abilities against certain criteria, often used in education or performance reviews. How many photos should be in a digital portfolio? A digital portfolio should include 10-20 high-quality photos, depending on your field and audience. Focus on showcasing your best work, ensuring each photo adds value and demonstrates your expertise. Aim for a mix of styles or projects to highlight your versatility, but avoid overwhelming the viewer with too many options. Quality always outweighs quantity, so choose carefully to make a lasting impression. What's the difference between a portfolio and a digital portfolio? A portfolio is typically a physical collection of work samples, while a digital portfolio is an online version that’s accessible through the web. Digital portfolios can include multimedia elements like videos, animations and links, making them more dynamic and engaging. They’re easier to share and update, allowing you to reach a wider audience and keep your work current. A traditional portfolio, on the other hand, is often limited to print materials and requires in-person sharing. What does a good digital portfolio look like? A good digital portfolio should represent who you are and the work you’re proudest of. It’s cleanly organized and visually inviting, with your best projects upfront to grab attention right away. Use high-quality visuals, descriptions that explain your role in each project and a layout that’s easy to follow. Include a short bio with a photo to add a personal touch, along with your contact details so people can reach out effortlessly. What's the best format for a digital portfolio? The best format for a digital portfolio is one that matches the kind of work you do. For example, designers or photographers might use galleries while writers might use clean layouts with easy-to-read sections. Make sure it’s mobile-friendly and loads quickly—it should feel effortless to flip through. Remember, your portfolio should tell your story clearly and leave a lasting impression. What's the difference between a portfolio and a resume? A resume is a straightforward summary of your education, work history and skills, typically limited to one or two pages, designed to give employers a quick overview of your qualifications. A portfolio, on the other hand, is a detailed and visual presentation of your work, showcasing actual samples, projects or case studies to demonstrate your capabilities. While your resume creates interest, your portfolio brings your experience to life and proves what you can do. Together, they provide a complete picture of your professional story.

Build your store and accept payments in minutes, start selling with Wix eCommerce →   Getting paid should be the easiest part of running an online business but it rarely is. Between confusing fees, failed transactions and limited payment options, it’s easy to lose sales right at checkout. Your customers expect fast, secure and flexible ways to pay, and if your setup falls short, they’ll leave before completing their purchase. That’s where eCommerce payment processing comes in. With the right system, you can create a smooth checkout experience, build trust and turn more visitors into paying customers. Get paid your way. Connect to Wix Payments or pick from over 80 payment gateways worldwide. Choose from tons of payment options and manage everything right from your dashboard. TL;DR: eCommerce payment processing The right payment methods and knowing how transactions get to your bank account affect your sales and customer experience. Flexible options like cards, digital wallets and pay-later services can boost conversions. A good setup keeps you secure, makes checkout easier and helps you grow your business. You’ll learn: How different eCommerce payment methods work The main parts of a payment processing system A step-by-step breakdown of a transaction The types of payment providers and solutions you can use How to pick the best payment processor for your business What is eCommerce payment processing? eCommerce payment processing is the system that allows your online store to accept and manage payments from customers. It handles everything that happens after a customer clicks “buy,” from collecting their payment details to transferring the funds to your business account. This whole process works in the background of your  eCommerce website . It connects your customer's chosen payment method, the technology that sends their data securely and the financial institutions that approve and complete the transaction. Learn more:   What is an eCommerce website Common eCommerce payment methods We’ll start here by taking a look at common payment methods for eCommerce businesses. Credit and debit cards Mobile payments  Point of sale  Alternative payment methods Buy now pay later Bank transfers Digital currencies  Credit and debit cards Credit and debit cards remain the most popular payment option for online purchases. When customers buy from your store, your payment processor contacts the card issuer (ex: Visa, Mastercard or American Express) for authorization. The funds are transferred to your bank account when they’ve been approved.  Mobile payments  Mobile payments describe any kind of payment made from a mobile device. As online shopping moves increasingly towards a mobile-first market, payments made from smartphones continue to grow in popularity. Mobile payments include payments made through digital wallets such as Apple Pay and Samsung Pay, peer-to-peer payments through apps like Zelle and Venmo, SMS payments and payments completed by credit card on a mobile browser.  Point of sale  Point-of-sale systems (POS) allow you to accept payments in person. Even if your business is online first, you may use a POS system if you sell services or events over the phone, at pop-up events or to charge for products that are not listed on your online catalog. Like all payment processing options there is a range in POS system costs , as well as their capacity to integrate with your business. Some point-of-sale systems, like Wix POS, can be connected to your online store so you can manage all of your sales and inventory from one, unified place.    Alternative payment methods Digital wallets store credit or debit card information on phones, computers and compatible devices like smartwatches. Digital wallets like PayPal, Apple Pay and Google Pay enable purchases with the press of a button and can be used for both online and offline payments. Because customers have already input their payment information, using a digital wallet offers customers a trusted, expedited purchase experience.  Buy now pay later Buy now, pay later (BNPL) options offer your customers the ability to split the cost of their purchase into affordable payments over time, while you get paid in full at the time of purchase. Popular BNPL solutions include Affirm, Afterpay, Sezzle and more. Bank transfers Bank transfers, or Automated Clearing House (ACH) payments, allow customers to transfer funds directly from their bank account to your business account using online banking services. Bank transfers are often used for B2B transactions and offer a secure and reliable way for merchants to receive payments without the need for intermediaries.  Digital currencies  Digital currencies, or Cryptocurrencies, can be used as an alternative payment method to traditional tender. These digital assets can be securely stored in a physical device called a hardware wallet or in a hot wallet, which is an online storage service that enables easier accessibility and trading. Platforms like BitPay facilitate the acceptance of digital currencies for your goods and services. Once you receive the digital currency, you can choose to keep it within their platform or convert its value into the currency of your choice and have it transferred to your merchant account. The components of eCommerce payment processing When a customer buys something from your site, several systems work together behind the scenes to move their money to you securely and quickly. Each part of the process has a specific role. There are three main parts to eCommerce payment processing: Payment gateways A payment gateway collects your customer’s payment details at checkout and securely sends that data to the payment processor. It acts as a protective layer, encrypting sensitive information like card numbers or login credentials before transmitting it. This helps prevent fraud and keeps your customers’ data safe. Some gateways are fully integrated into your checkout, while others may redirect customers to an external page to complete the payment. Payment processors The payment processor handles the actual transaction. After getting the payment data from the gateway, it talks to your customer’s bank or card network to check if the payment is good to go. If it gets the green light, the processor finishes the transaction, moving the money from your customer’s account into your merchant account. It all happens in just a few seconds, even with all the banks, card networks and financial institutions involved. Merchant accounts Once a transaction is approved, the money goes into your merchant account. It’s a special business account that holds your incoming payments before they’re sent to your main business bank account. Think of it as a waiting room for your sales. Depending on your payment provider, you can get payouts from your merchant account daily, weekly or on a schedule you set yourself. Selling in person too? Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . How does eCommerce payment processing work? 01. Customer selects payment method During the checkout process, your customer chooses their preferred payment method from the available options provided in your store. 02. Payment collection and transmission The payment gateway securely collects your customer's payment information and sends it to the payment processor. 03. Funds verification Your payment processor verifies that your customer has sufficient funds available to complete the purchase. 04. Issuing bank authorization Your customer's bank receives the payment request and either approves or declines the transaction based on your customer's account status and available credit. 05. Transaction result notification The payment processor communicates if the transaction is approved or denied to your payment gateway, which is then displayed to your customer on your business website. 06. Funds transfer If the transaction is approved, the payment processor transfers the funds to your merchant account, completing the payment process. Main eCommerce payment processing methods Wix Payments  Wix’s payment solution allows you to accept debit/credit cards, Apple Pay, Tap to Pay on Android, Google Pay and other popular payment methods from your customers. Because Wix Payments is an integrated solution, you can manage all of your payments and payment-related needs from the same dashboard as you run the rest of your online business operations .  Square Square is a popular payment processor that broke into the market with their signature white credit card readers that can be attached to a smartphone or tablet. Square now includes a suite of tools that enable you to process both offline and online payments, sync inventory , manage payroll, track employee time and more.  Square is known for its user-friendly interface and for charging competitive per-transaction rates.  Stripe Stripe offers a fast, secure payment solution for online businesses that can process online, offline, one-time and recurring payments. Stripe supports many popular payment methods, including Google Pay, Apple Pay and Masterpass. Stripe’s suite of integrated products includes global payment options, financial management features and banking-as-a-service tools. Stripe’s API-based solution allows for extensive customization, but may require more technical knowledge than other payment processors during setup.   PayPal PayPal is one of the original players in the online payments space and continues to be a force in the eCommerce global marketplace. PayPal is both a payment processor (where customers can pay using a variety of methods stored in their digital wallet) and a personal payments platform where customers store or send money. Amazon Pay Amazon Pay allows Amazon Prime customers to make purchases online using the payment and shipping information already stored in their Amazon account. For online merchants, Amazon Pay essentially outsources your check-out and payment processing. Amazon is a trusted global brand with an enormous customer base; offering Amazon Pay to your customers allows them to use a payment platform that they are familiar with which may smooth the path to purchase.  Google Pay Google Pay is a digital wallet that lets customers pay in stores with tap-to-pay function and online with pre-saved credit card, billing and shipping information. When customers select the Google Pay option, they can toggle between their saved credit cards and billing addresses. Like Amazon Pay, Google Pay is a popular choice for eCommerce payment processing that allows you as a merchant to leverage Google’s large customer base and trusted reputation. Klarna Klarna is a buy now, pay later (BNPL) solution that offers financing options to your customers while paying you in full at the time of purchase. Offering BNPL payment options can help incentivize purchases, especially if you sell high ticket items. Klarna stands out in the BNPL space because of its flexible payment terms, offering the ability for users to pay in equal, interest-free installments or in custom amounts within 30 days.  BitPay BitPay is a Bitcoin payment gateway that equips merchants to accept payments in Bitcoin. BitPay accepts Bitcoin payments from users and then exchanges the value of the Bitcoin into any of the 38 currencies they support. The funds are then deposited into your merchant account.   Tips to choose your eCommerce payment processor Choosing the right eCommerce payment processor is important for customer satisfaction, and ultimately to the success of your business. With all the payment processing options on the market, you’ll want to spend some time researching which option suits the needs of your business. Here are some tips to help you compare options and find the best eCommerce payment processor for your online store:  Maintain proper security measures Computer security  should be a top priority when building a website  and evaluating payment processor options. In order to ensure your eCommerce site is safe to receive and transmit sensitive information, you’ll need an SSL certificate , or secure sockets layer. Some  website hosting services, like Wix, include built-in SSL as part of their setup. It’s definitely something to keep in mind when you're exploring how to build a website . Further, any payment processor you choose should be PCI-compliant. PCI (Payment Card Industry Data Security Standard) is a set of standards designed to assess and maintain website security  measures. Both SSL and PCI compliance serve to protect both your customers and your business from payment fraud.  Learn more: What is website hosting? Explore globally accepted payment methods When selecting a payment processor, opt for one that supports a wide range of payment types. In addition to accepting debit and credit card payments, it's important to consider the preferred payment methods of your target audience, which can vary by country. To incentivize customers to complete their purchases, especially as you expand globally, enable popular options like Digital Wallets, Mobile Payments, ACH and more. Additionally, ensure that your chosen payment processor can calculate and apply the appropriate tariffs  and sales tax  based on the customer's location and applicable regulations. Confirm payment tokenization services for recurring payments Tokenization is a way to keep online payment info secure. When your customers make a purchase, their sensitive data gets replaced with a unique token ID, which helps protect against data theft. The same token ID can be used for recurring payments, which results in a faster checkout process for customers making repeat or recurrent purchases. Tokenization is a win-win—you can offer customers the convenience of express checkout while keeping data safer and secure.  Look for third-party app integrations Not all payment processors are built the same. While most payment processors accept a variety of payment methods you may want to offer additional options based on your business needs and the needs of your customers. Not offering your customers their preferred payment method has an opportunity cost  of potential missed sales. This is where third-party app integrations become important. By selecting a payment processor that integrates with third-party apps, you can expand the range of payment methods you accept, providing your customers with a broader choice and a more convenient shopping experience. These integrations can also help streamline your operations by automatically syncing payment data with your other business tools, such as accounting software or inventory management systems.  Check maintenance fees Payment processing isn’t free. As you compare different processing options, compare their fee structures:  interchange fees, assessment costs, monthly fees and other expenses should all factor into your cost accounting . Choose a payments partner that doesn't take a large cut out of your sales and offers a pricing model that aligns with your business needs. This may involve a flat fee plus a percentage for each transaction, a flat monthly rate or pre-negotiated transaction fees through your eCommerce platform. Ecommerce payment processing FAQ How do I choose the right payment processor for my eCommerce business? When choosing a payment processor for your eCommerce business, consider factors such as transaction fees, security features, ease of integration, customer support and compatibility with your eCommerce platform. What are the typical costs associated with payment processing? Typical costs you may encounter include transaction fees (usually a percentage of the sale plus a fixed fee), setup fees, monthly or annual fees and chargeback fees. Keep in mind that rates vary depending on the payment processor and your business type. Do all businesses qualify for a merchant account for online transactions? Not all businesses automatically qualify for a merchant account. Factors such as your business type, processing history, credit score and perceived risk can influence whether your business is approved. Which payment gateways are recommended for eCommerce websites? Popular payment gateways for your eCommerce website include PayPal, Stripe, Authorize.net , Square and Braintree. The best choice for you depends on your specific business needs and the features offered by each gateway. How does tokenization enhance payment security in eCommerce transactions? Tokenization enhances payment security by replacing your sensitive payment data with a unique, randomly generated token. This token is used for your subsequent transactions, keeping your actual payment information secure and reducing the risk of data breaches.

Ready to showcase your best work? Start building your portfolio → If you’re a writer, your online portfolio is more than just a collection of your work. It’s your chance to open doors, share your voice and take control of your creative journey. For students, aspiring authors or seasoned writing pros, a writing portfolio can spotlight your best work, demonstrate your adaptability and leave a lasting impression. It’s your story and it could lead to your next big break.  Creating a writing portfolio is easier than you might think, even if you’re new to learning how to open a website . In fact, we’ve broken down the process into ten simple steps, making it straightforward to build a writing portfolio you can be proud of.  See how a website builder  or an AI website builder  can simplify creating your writing portfolio.  With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a writing portfolio Your writing portfolio is more than just a collection of work. It's your personal story that displays your skills, style and range as a writer. Whether it's articles, essays, blog posts, copywriting samples or creative pieces, it's a carefully curated selection that highlights your strengths. If you're wondering how to create an online portfolio , think of it as your writer's journey. It’s not just about the work you’ve done, it’s about how each piece reflects your growth and evolution. By framing your writing portfolio as a narrative, you create a compelling story that speaks directly to potential employers or collaborating. Ready to tell yours? Features of a great writing portfolio Feature of a great writing portfolio Why its important Curated selection of work Showcases only your strongest pieces highlighting versatility without overwhelming viewers Clear organization Makes it easy for visitors to navigate your portfolio and quickly find relevant samples Context and descriptions Provides background for each piece including purpose, audience and results demonstrating your thinking and impact Professional design and usability A clean visually appealing layout reflects your professionalism and ensures smooth user experience Accessible contact information Lets potential clients or employers reach you easily, turning interest into opportunities Learn more about how to create a copywriting portfolio  with our guide. How to make a writing portfolio in 10 steps Select your best work Pick a domain and website host Choose a website builder and template Create a compelling homepage Showcase your work  Design a strong about page Make yourself easy to contact Get personal with a blog (optional) Optimize for SEO Keep your writing portfolio updated 01. Select your best work  Start by reviewing all your written pieces—whether they’re published articles, university essays or personal creative works—and choose the ones that best represent the writing you want to be known for. If you don’t have published work, create high-quality mock pieces and clearly label them as mockups. Remember, quality always trumps quantity. A few polished pieces will make a stronger impression than overwhelming your audience with too much content.  This is the same principle behind web design portfolios , where a clean, curated selection speaks volumes.  Also, consider relevance and variety . Tailor your selection to your target audience or niche and include different formats if applicable, such as blog posts, articles, case studies or social media copy. Show versatility without straying from your focus. For inspiration, check out the best writing portfolio examples .  02. Pick a domain and website host  Your  domain name  is your first impression online, so pick something memorable and professional. For  portfolio names , consider including your name or a variation of it, such as “janesmith’swriting.com” or “smithwritingportfolio.com.”  Before finalizing your domain, take time to conduct a thorough  domain name search  to ensure the one you want is available. A quick search can also help you discover similar options if your first choice is taken. Remember, a clear and unique domain name increases your visibility and makes it easier for people to find you online. When choosing your website host, make sure the platform is reliable and can handle traffic. A good domain name paired with strong  free web hosting  sets a solid foundation for online success. Use a domain name generator to find the perfect domain for your writing portfolio. 03. Choose a website builder and template  A w ebsite builder is designed to make building your writing portfolio as easy as possible. Platforms like Wix offer intuitive tools and customization options, so you can focus more on presenting your work and less on figuring out technical details.  Look for clean, organized layouts and customizable templates that highlight your work and personal brand. Look for a website builder that has customizable website templates  that put your content front and center. Clean and organized layouts work best for portfolios, allowing visitors to quickly find what they’re looking for.  Explore Wix templates: Portfolios website templates Writing portfolio templates 04. Create a compelling homepage  Your homepage should immediately communicate who you are, what you do and the value you provide. Start with a clear, concise headline—for example, “Freelance Content Writer for B2B SaaS Companies.” Pair it with an inviting image or visual to make a strong first impression. Good  website management  means ensuring easy navigation—include quick links to your featured  web content , your about page and your contact information. This allows visitors to explore your portfolio effortlessly while keeping your site organized and user-friendly. 05. Showcase your work  Your writing samples should take center stage, as they are a direct reflection of your skills and expertise. To showcase them effectively, create a dedicated portfolio page that is visually appealing and easy to navigate. Organize your work into clear categories, such as blogs, web copy and long-form content, to help readers quickly find what interests them. For each piece, add a brief introduction that provides important context. For example, if you’re sharing an article, mention its purpose, the target audience, where it was published and any notable engagement metrics or accomplishments, such as high traffic numbers, shares or positive feedback from clients. Including this level of detail gives readers a better understanding of your abilities, writing style and the results you deliver. It allows your work to make a stronger impression and demonstrates not just what you’ve written but also the impact it has had. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality." - Hani Safe, product lead (Showcase) at Wix Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Design a strong about page  An about page is your chance to connect with your audience on a human level. Share your background, experiences and writing goals in a way that builds trust and highlights your expertise. Include a professional photo, highlight specific strengths and list contact options. The  best portfolio websites  take this further by showcasing not only your work but also your personality. Use your about page to discuss what inspires your writing or the types of projects you’re passionate about. Keep it professional yet approachable—your audience wants to know both the writer and  the individual behind the words. Try a book name generator for your next project 07. Make yourself easy to contact  Ensure visitors don’t struggle to reach out by designing a clear, inviting contact page. Whether through forms, email or social media links, provide easy ways for clients or collaborators to connect with you. A strong contact page can also play a role in  monetizing a website  by attracting the right opportunities.  If you’re targeting specific income streams, specify the inquiries you’re seeking—like freelance gigs, long-term contracts or collaborations. Make it simple for your audience to take the next step and turn inquiries into revenue. 08. Get personal with a blog (optional)  Learning  how to create a blog  and adding it to your portfolio is optional but highly beneficial. A blog allows you to showcase ongoing projects, share industry insights or explore topics that align with your niche. It can demonstrate your ability to articulate fresh ideas and engage readers consistently.  Consistency in posting can also help establish you as a thought leader in your space, and may even bring traffic to your portfolio over time.  Expert tip: With the Wix  Blog Maker , you get everything you need to create, design and grow your blog from scratch. "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." - George Nguyen, editor of the Wix SEO Hub 09. Optimize for SEO  A writing portfolio is only valuable if it drives website traffic and people can find it. Basic SEO and  marketing strategies  can boost your  web address  and its visibility online, helping it rank higher on search engine results.  Include keywords your audience might search for—like “freelance writer for hire” or “content writer portfolio.” Optimize file names for images, write clear meta descriptions for each page, and make sure your website loads quickly. Tools like the Wix  SEO  feature can help you improve your site efficiently, increasing  website traffic  and exposure to your writing. 10. Keep your writing portfolio updated  Your  online portfolio  is a living document that evolves as your career progresses. It’s not just a static showcase but a dynamic representation of your growth and expertise—perfect for demonstrating  what web design is  at its best.  Regularly add new work, remove outdated pieces and refresh the design to reflect your current skills, achievements and goals. To keep your portfolio truly impactful, make it a habit to review it every few months. Look for opportunities to refresh the design, improve the presentation and ensure it aligns with your current career goals. This consistent upkeep not only keeps your portfolio relevant but also allows potential employers or clients to see an up-to-date reflection of your abilities and professional journey. Promote your portfolio by sharing it on social media, LinkedIn and in pitches or applications. Consistent upkeep ensures your portfolio continues to make a strong, up-to-date impression. Why you need a writing portfolio  Having a portfolio is essential because it shows—not just tells—what you’re capable of. It’s especially important in industries where quality and creativity are non-negotiable. Using the  best portfolio website builders  can make creating and showcasing your work easier and more professional. A well-organized portfolio communicates professionalism and helps potential employers trust that you can meet their needs. Beyond that, it establishes your personal brand, reflecting not just what you do but also who you are as a writer. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a game design portfolio How to make an engineering portfolio How much does a portfolio website cost? How do I create a portfolio with no experience How to make a writing portfolio FAQ  What is a writing portfolio? A writing portfolio sample is a piece of work included in your portfolio to showcase your writing skills. It demonstrates the quality, tone and scope of your abilities within specific contexts, such as creative writing, technical writing or content creation. These samples give potential clients or employers a clear sense of your writing style and capabilities. By selecting diverse and high-quality samples, you can effectively highlight your versatility and expertise.  What is a good writing portfolio? A good writing portfolio is one that showcases your best work in a clear and visually appealing way. It should be well-organized and easy to navigate, allowing viewers to quickly understand your skills and experience. Additionally, it should balance professionalism with a touch of personality to make your work stand out. Your portfolio should convey not just your technical ability but also your unique voice and creative perspective.  How to build a creative writing portfolio with no experience? If you lack experience, you can still build a strong creative writing portfolio by creating your own high-quality samples. Write mock projects, such as fictional articles or marketing copy, to demonstrate your skills. Starting a blog or contributing guest posts to different  types of websites  is another great way to showcase your writing style and potential. Focus on producing polished and diverse pieces that reflect the type of work you want to do professionally.  How many pages should a writing portfolio be? A writing portfolio should focus on quality rather than quantity. Typically, an online portfolio should consist of five to ten polished pieces that effectively demonstrate your skills and range. This number is enough to showcase your abilities without overwhelming the viewer with too much content. The key is to present your best work in a concise and compelling way, leaving a strong impression on potential clients or employers.  What should a creative portfolio look like? A creative portfolio should be visually clean, organized and professional, ensuring that your work is the main focus. Avoid cluttered layouts or overcomplicated designs, as they can distract from the quality of your writing. Instead, choose a simple layout that highlights your creativity, precision and attention to detail. Use categories or sections to organize your work, making it easy for viewers to explore your samples based on their interests.

Bring your inspiration to life with a Wix website →   Whatever type of educational institution you’re a part of, whether it’s informal or formal, virtual or classroom-based, primary or higher learning, a good school website design will educate and inform visitors. In this article, we’ll show you how to make a website for school with an A+ design along with some of the best school website examples out there to learn from. Need inspiration for your website? With Wix's website builder, building a standout site is easier than ever. Choose from thousands of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. What is a school website? A school website has two essential functions. The first is an online database for current students, parents and faculty. The second is a showcase of the school at its best to encourage prospective students and parents to enroll. The best school websites instill a sense of pride in their community, while communicating a curriculum, list of activities and educational approach to its visitors. Of course, designing a school website requires time and effort but it’s always well worth it. Create the perfect site for you with Wix's website builder . Best school website examples Finland International School Maldives Ready, Steady, Go | Primrose Hill STM School Cobbers Childcare Centre The Brides Academy Public School 25 | The Bilingual School 01. Finland International School Maldives Finland International School Maldives ’ uses the school’s color and logo to create an excellently-branded school website bursting with school spirit. It also cleverly offers parents and prospective students engaging information to entice them into learning more about the school. For example, infographics in the top fold highlight relevant facts, such as the number of enrolled students, pedagogical staff and the teaching ratio. Visitors can also easily navigate through sections on the school’s mission statement, and teaching staff. And for those captivated by the “typical day” section, admission forms are easily accessible. 02. Ready, Steady, Go | Primrose Hill The Ready, Steady Go exemplifies a simple, inviting and warm preschool website that engages families—both prospective and current. For future Ready, Steady Go students, a website carousel (also known as a slider) on the first fold effectively showcases the school’s aesthetics within a single page. For those looking for a multi-dimensional experience, the school also offers a virtual tour. Ready, Steady, Go proudly highlights its Ofsted report—a UK-based educational standards system—and keeps it up-to-date. This unified symbol of excellence instantly lets prospective parents know the school is trustworthy and reputable. Additionally, enrolled families can directly engage with the school via a password-protected members area . Tip: Learn how to create a membership site to share relevant information to enrolled families. Wix Website Security protects both your site and your student’s information. 03. STM School STM School ’s website demonstrates the high caliber of the school, further inspiring students to enroll in their program or contribute to a sense of school spirit. The homepage features school facts, such as the ratio of students to teachers and the amount of money raised for charity. An added Instagram feed also displays that the school is active and up-to-date. Current students can engage via an online store to purchase school merchandise, a savvy move on the school’s part to increase revenue. 04. Cobbers Childcare Centre Cobber 's school website displays the childcare center’s creatively cute essence to parents within seconds. It’s hard not to smile at the images of children dressed as pirates on the banner image. The site’s clear and colorful menu highlights information about the school’s philosophy, enrollment, and location details right within the first fold. Cobber’s also includes their happy families with parent testimonials. The school website showcases “learning stories” via a blog and displays their happy students playing in the school’s many rooms and outdoor places via an image gallery. Cobbers also integrates their social media feed alongside a clear call-to-action for parents to access up-to-date information via the school’s Facebook page. Tip:   Add a chat button to your school website  to easily and effectively improve communication, regardless of your type of website . 05. The Bridges Academy The Bridges Academy school website offers a plethora of information delivered to prospective and current students through a cohesive brand identity that helps create recognition and a sense of pride. For example, the school crest is used throughout the website, including the favicon (small icon that appears in the browsers address bar), and a video in the top fold showcases all that the private elementary school has to offer. Parents will find it easy-to-navigate through important and up-to-date information (including a designated COVID-19 section), as each page uses clear categories. And for prospects who are simply visiting the website for the first time, a pop-up invites them to an open house. Tip: Create your school website with Wix and get free website hosting with 99.9% uptime. 06. Public School 25 | The Bilingual School Public School 25 , The Bilingual School’s website, instantly gives visitors a feel for the school’s bright, bold and welcoming spirit. Principal Raquel Pevey who refers to the school as “P25,” places the school’s mission statement prominently on the first page, to proudly share the school’s philosophy and commitment to multi-language learners and students with special needs. Another important element is that the website itself is a multilingual website , offering visitors an easy-to-find menu to select the relevant language, reinforcing the school’s accessibility mission. Start your own blog  with the Wix blog creator.   The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Benefits of school website Let’s touch on some of the benefits of creating a school website and of school website design: Make a good impression on prospective parents and children Prospective students and parents will visit your website to browse your school’s academic program, extracurricular activities, notable awards and so on. Presenting a positive first impression of your school’s culture and achievements will help you boost enrollment. Keep parents and students informed Schools usually include important announcements and events like PTA nights or webinars on their website as a seamless way to keep parents, students and teachers informed. Amidst their busy schedules, school members appreciate regular updates, calendars and notifications—all of which can be easily accessed online. Make administration easier With all the incredible web design features available, school websites can make administrative tasks more efficient and paper-free. Teachers can assign homework, post grades and even facilitate exams online, and parents can enroll, register and pay tuition with convenient forms and payment tools. Encourage community involvement You can also place video classes, events and discussions directly on your school website to help bridge the gap if school is closed or a student/parent can’t attend in person. Learn more: Website creation for kids Live streaming events can also increase the participation and frequency of these happenings. Plus, to further harness your community’s involvement, you can create a forum for parents, students and teachers—facilitating an online discussion where they can address school-related topics. Pro tip: Wix Tomorrow offers meaningful learning and creating experiences at every stage of a young learner’s web creation journey, from creating a first website, to learning industry-standard skills, to making real-world impact with hands-on projects. Need to create an A+ presentation? Learn how to make a website for a school project and impress your classmates and teachers. How to design a school website in six steps The goal of school website design is to achieve the right balance of professionalism, functionality and appeal. While reflecting your school’s values and spirit with attractive visual elements, your website should be informative and seamless to navigate. Let’s have a look at some key design elements to keep in mind, as you create a school website of your own: Make it professional Tell your school’s story Add high quality images and videos Create a membership area Include a calendar of events Make it mobile friendly 01. Make it professional Visitors of all technological-abilities will appreciate a user-friendly site that brings them directly to the information they need. Your school website should present a clear map for students and their parents. Add a website navigation menu that outlines the sections of your site and what type of information will be found there. This should guide parents of both prospective students and already enrolled students—as well as the students and staff—to find what they’re looking for with ease. Additional web design tips that will enhance your school website’s professional appearance include: clear language, strong calls to action and a visual hierarchy. Learn more: How to design a website with AI 02. Tell your school’s story Create a compelling About Us page that relates your school’s mission, accomplishments and upcoming programs to potential enrollees. Be sure to distinguish your school from other academic institutions. Use strong, professional language and include imagery that gives visitors a taste of your school's unique atmosphere. Take the lead from commercial brands and strengthen your school's brand identity by using a color scheme that reflects your school colors and adding a logo or images of your school’s mascot to the website. Tip: Use a free logo maker to design a school logo. 03. Add high quality images and videos Showcasing your school’s accomplishments requires sharing photos and videos of students, classrooms and events. Try adding a slideshow, incorporating images into your background, or adding a photo gallery. Just remember: You must have parental consent before displaying images of children online. Keep in mind that whichever way you choose to exhibit your photos and videos, you should make sure to maximize their impact by using only high quality images. 04. Create a membership area Gone are the days when dogs ate the homework and parents amassed collections of old report cards. Now, everything can be put online. By creating a password protected membership area, your school’s website can include an interactive space for teachers, registered students and parents. This convenient and secured spot can be used to upload homework assignments and grades, establish parent-teacher forums, and so much more. You can also add a forum (check out these best forum builders ) in order to keep your community members connected. 05. Include a calendar of events The sheer amount of annual school events can be overwhelming—especially for working parents with tight schedules. Adding an online calendar will ensure that all school members have easy access to your academic year’s schedule of events. Sync it with the users’ Google calendars (or any other online agenda) so that you can send reminders to parents before the event and improve attendance. 06. Make it mobile friendly Most people use a smartphone to browse the internet, so make sure your school website has a mobile-friendly version. Mobile web design for websites is easier than ever, and can help your website's performance. Not to mention, it will amplify your visitor’s experience. Explore other types of websites: Homepage design examples Conference website examples Catering website examples Ready to make a school website of your own? Get started with these educational website templates . School website design FAQ What kind of website would best represent your school? A website that best represents your school should communicate its values, programs and achievements effectively. It should feature a clean design, intuitive navigation and mobile optimization to cater to all users. Essential elements include admission information, event updates, an engaging gallery and testimonials. Adding interactive features, such as virtual campus tours or live chat, can further enhance accessibility and engagement. What are some great school website templates to use? You might consider using: Schools and Universities website templates Online education website templates Classes and courses templates How do you find old school websites? To find old school websites, use internet archives like the Wayback Machine, which stores snapshots of websites over time. Search by entering the school's URL to explore past versions of its site. If the URL is unknown, try using online search engines with queries like "old [school name] website." Local libraries or alumni networks may also have resources or links to historical school content. Should we include a parent portal or student login area? Including a parent portal or student login area is beneficial because it provides secure access to personalized information and allows parents to view grades, attendance, and schedules. Students can use it to access assignments and resources. Ultimately it encourages and improves communication between teachers, parents and students while increasing engagement and transparency and a strong home-school connection. What security measures should we implement to protect student information? With Wix, implement these security measures: Enable two-factor authentication Set strong passwords Limit admin access Implement member login areas Use Wix's secure forms for data collection Educate staff on data protection practices How can we showcase our school's achievements and culture? To showcase your school's achievements and culture start by creating a dedicated "Achievements" page so that you can feature your student and faculty spotlights, with awards and recognitions displayed prominently. There should be space to highlight alumni success stories, as well as current student projects and artwork. It's also nice to include testimonials from students/parents and maybe considering starting a school blog. What legal considerations should we be aware of for school websites? Some legal considerations for school websites can include: COPPA compliance for collecting data from children FERPA regulations for student privacy ADA accessibility requirements Copyright laws for content and images GDPR compliance if applicable Clear privacy policy and terms of use Consent forms for student photos/videos Accurate representation of programs/services Compliance with state education laws Regular review of legal obligations What are the most common frustrations students, parents and teachers have with existing school websites? Common frustrations with school websites include outdated information, poor navigation, lack of mobile-friendliness, unclear contact details, slow loading times, overly complicated layouts, missing key resources (e.g., calendars, assignments), inconsistent updates, difficult access to grades or portals, limited language options and a lack of personalization for different user groups (students, parents, teachers). How can we design a site that feels intuitive for a 7-year-old student and a 70-year-old grandparent alike? Designing an intuitive site for both a 7-year-old and a 70-year-old would mean focusing on providing a clean layout, large, readable fonts and clear icons. Simplify navigation with prominent menus and color-coded sections. Then use minimal text, engaging visuals and intuitive symbols. Include accessibility features, like adjustable text size and screen reader compatibility, cater to all ages and technical abilities. Test with both groups for feedback as well. How can we design for both frequent users (students/teachers) and occasional visitors (prospective parents)? To design for frequent users and occasional visitors, consider using a user-centric homepage with clear pathways for each group. Then offer quick-access portals for students/teachers (e.g., assignments, schedules) and prominent, visually engaging sections for prospective parents (e.g., admissions, events). Use personalized dashboards for regular users and intuitive navigation for newcomers. Keep critical information accessible, ensuring usability for all audiences.

Bring your inspiration to life with a Wix website   → Whether you’re here for website design  tips or simply looking for inspiration, explore our curated selection of the best website designs  for artists. Similar to a gallery setting, an artist website gives creatives of all types a space to present their work and reach new audiences. For many creatives, making a website  is now a natural next step, allowing you to share your work and grow your business without relying on galleries or other third parties. An essential tool for creative professionals, an artist website, sometimes called a portfolio website, helps you promote your work, build a following and sell online. Learn more: How to make an artist website Need inspiration for your artist website? With Wix's website builder, building a standout site is easier than ever. Choose from thousands of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best artist websites If you’re looking for fresh ideas to showcase your art online, this guide highlights inspiring artist websites that blend creativity and functionality beautifully. From striking visuals and intuitive layouts to smart storytelling and easy navigation, these sites set the standard for what an artist website can be. These examples offer plenty of design and branding inspiration to help you make your own unique mark. We also break down the top features that make these artist websites stand out—so you can apply the same winning elements to your portfolio website , attract more visitors and connect with your audience on a deeper level. What makes a great artist website? Key feature of a great artist website Why its important Compelling visuals Showcases your art in the best light and grabs attention Clear navigation Helps visitors explore your work effortlessly Personal storytelling Builds connection and shares your creative journey Mobile-friendly design Ensures your site looks great on any device Integrated eCommerce options Makes selling art or prints easy and accessible Fast loading times Keeps visitors engaged without frustration Consistent branding Creates a memorable, professional impression Regular updates Keeps your portfolio fresh and relevant 5 tips for the best artist website design Before we show you attractive examples, here are some quick web design tips to keep in mind when you start making a website of your own: Consider starting with a customizable portfolio website template which includes many foundational features of a successful artist site. This makes it easier and quicker to build a great artist website without needing to be an expert in website design. Be sure to include an About page to provide visitors with background information about yourself and your creative work. Your artist website design should make it easy for your site visitors to understand more about you and your work. Encourage visitors to be in touch by adding a contact page and build your online following by adding a social bar linked to your accounts. This can help you build a community around your art work and make it possible to sell it later if you choose to. No artist website is complete without images so give visitors a visual overview of your work when setting up your gallery . Choose a website color scheme that compliments your work and doesn’t distract readers. Be inspired by these dark mode website examples 22 artist website examples for inspiration From NFTs to drawings and photography, below you’ll find 22 of the best artist websites that are aesthetically and strategically driven. Chosen for their impressive works and outstanding web design, we’ll point out the elements we love about each: Zaria Forman Karen J. Revis Ellen Von Wiegand Alex Garant Charly Palmer Lisa Brandon David Milan Lirona Ashkenazi Irina Pandeva Piergiorgio Del Ben Lili Arnold Jessica Bearden Timothy Goodman Anya Butler Dayday Key Ruifa Zenda William LaChance Daniel Aristizabal Hedof Pierre Brault Artist Called Lo Maria Jesus Contreras 01. Zaria Forman A full-size image of Zaria Forman working on a large—and nearly finished—canvas is a compelling introduction to the oeuvre featured in her artist website. This image gives visitors a sense of the artist’s hyper realistic style and is easily framed with white space. Forman includes a full navigation menu, inviting us to browse through her pastel drawings which document climate change in captivating locations. 02. Karen J. Revis When your art already speaks multitudes, a minimalist website can be the perfect way to showcase it. Karen J. Revis uses a simple website layout that’s easy to navigate and read, putting the attention on the printmaker’s textured and vibrant works. Within this modest design, visitors have everything they need to purchase a Revis original: a gallery, artist bio and quick access to her online store . 03. Ellen Von Wiegand What better way to showcase multiple artworks than with a full-screen slideshow? Ellen Von Wiegand masters her artist website using this feature. She’s made impressive marketing efforts, too—a well-designed lightbox like Von Wiegand’s is the perfect way to get visitors signed up for your email list. 04. Alex Garant While it's common for artists to make their portfolio the focus of their websites, Alex Garant instead puts her online store on the homepage. A close-up of one of her paintings dominates the opening screen. She forces your perspective to the two CTA buttons—one that links to her merch page and another to a page of original works that are available for sale—by placing them right above the four pairs of eyes. The website is unified by a consistent blush, navy, and gray color scheme (which nicely complements the hero fold), weaving all the pages together into a cohesive narrative. This meticulous attention to detail extends to her branding: the word mark, set in wide kerning, stands out from other text, asserting its significance in the site's visual hierarchy, despite the larger size of the headers. 05. Charly Palmer A background video, inspiring quote and flawlessly implemented animation features make this one exciting artist website. Seeing Charly Palmer in action gives visitors a personable touch, giving us an opportunity to appreciate his process. If we look at the principles of design , we can see that Charly has accomplished quite a few of them here: movement, visual hierarchy and sharp contrasting colors. 06. Lisa Brandon Multidisciplinary artist Lisa Brandon opts for a trendy, dark website. The stylish mood demonstrated by her design sets the perfect tone for Brandon’s work, which is contemporary, out-of-the-box and chic. We also appreciate the artist’s choice of font, since a classic serif font creates an interesting juxtaposition when paired with the elements of her modern design. 07. David Milan This artist website has David Milan written all over it—literally. From creating his own logo design to his choice of font and colors—the hand lettering artist has secured a branded tone on his online portfolio. The real benefit of amplifying your own personality like this on your own site is that it will attract a following of people who connect with your individual style. 08. Lirona Ashkenazi Lirona Ashkenazi ’s artist website shows us what a big role the small details play. Her decision to use a large font and colloquial tone to greet visitors fosters a confident and attractive tone. The large grid gallery on her homepage is a style choice that gives visitors room to breathe as they browse, and each image opens up to a landing page with more details about the specific project. 09. Irina Pandeva Irina Pandeva ’s website is more than just an art portfolio—it’s a glimpse into her artistic mind. By including a blog, she offers visitors prose and poetry having to do with her artistic development. Creating a blog for your artist website is a great way to connect with new audiences and offer clients more inspiration about your work. Get started with our blog maker 10. Piergiorgio Del Ben A large image on Piergiorgio Del Ben ’s homepage offers visitors an up-close encounter with his canvases. So close that we can see the textures of his painterly style. Don’t be afraid to let your own work do the talking by giving select images a featured space on your artist website. Whether you use a slide show, individual image or a gallery, visually oriented visitors will have the chance to get captivated by the bold statement of your art. 11. Lili Arnold From the hand drawn logo, to the colors of her navigation menu and text— Lili Arnold ’s tropical color scheme perfectly reflects the organic spirit of her art. The blend of colorful details work together to set the tone for Arnold’s artist website, while a white background ensures a balanced aesthetic. 12. Jessica Bearden Besides having an overall great artist website, Jessica Bearden features one of the best homepage examples on this list. Bearden’s animated self portrait acts as an engaging background and preview to her work—full of color, found objects and movement. The ornate image is complimented by a spacious website header, orienting visitors towards Bearden’s portfolio, contact page and gorgeous Instagram feed. When making homepages , these are all important areas to consider. 13. Timothy Goodman New York City-based Timothy Goodman pairs a sunny yellow background with black and white text. The combination creates a lively juxtaposition and helps important aspects of Goodman’s site stand out. Goodman plays with the color scheme even further on his About page, using color blocks to form distinct sections highlighting his bio, press images, client list and press. 14. Anya Butler Anya Butler 's portfolio takes a life all its own. Using a clever mix of animation, hover effects and playful graphics, Anya demonstrates her mastery of art and motion. This artist website features a few delightful micro-interactions: hover over the crinkle-like graphics on any page and you'll see them unravel, indicating they're clickability. You've also got images of Anya's illustrations superimposed on pictures of herself, showcasing her explosive creativity. 15. Dayday Key If brutalist website design approach is your thing, Dayday Key ’s website is a great place to go for inspiration. On top of animation, gradient designs and bright neon accent colors, Key took a daring step back, tapping into a 90s aesthetic. Using many web design trends can be overwhelming, but if you’re making a statement like Key’s, it’s a great way to capture the attention of visitors and show that you’re in the know. 16. Ruifa Zenda From the three dimensional shadow play to the unique imagery and animation, Ruifa Zenda ’s impressive site is all about the simplicity of effects. With such versatile skills and style, Zenda’s portfolio displays a diverse variety of works from throughout his career. This is an important thing to keep in mind when creating your own artist website: be sure to include an array of work samples and give visitors a cohesive overview of your professional experience. 17. William LaChance When parallax scrolling meets video, it’s a winning combination. Add an asymmetrical layout to the mix, and you’re bound to produce an intriguing design. This is exactly what William LaChance proves with his one-of-a-kind artist website. The best thing about LaChance's site is that it’s eccentric design is simultaneously balanced. LaChance pays attention to the principle of hierarchy, ensuring that the most important elements are noticed first. 18. Daniel Aristizabal With a sample of his work at the foreground, Daniel Aristizabal ’s solid black background sets the perfect stage. Added animation captivates viewers, encouraging them to continue their scroll. Because Aristizabal’s art needs a full screen to appreciate, the hamburger menu is a great choice. It leaves more real estate for displaying his work, while providing navigation to a contact form, About page and social media accounts. 19. Hedof Hedof is a one-man illustration studio by Rick Berkelmans, whose impressive list of clients includes names like The New York Times, YouTube and Facebook. Berkelmans’ artist website features a light grey background, which is a clever alternative to white when you want to differentiate your site from the crowd. In any case, the color scheme on this site is spot on—grey is the perfect match for Hedof’s navy blue logo . 20. Pierre Brault Enticing videos greet visitors on Pierre Brault ’s artist website. We love the futuristic choice of font, which seems in line with the artist’s stylistic approach. Brault’s use of a drop-down menu is an effective way to show visitors how to find what they need, while the hover effects add a bit of sophistication to the site. 21. Artist Called Lo The Artist Called Lo website serves as a minimalist digital portfolio and storefront, featuring sections like Home, Shop, Portfolio and Contact, visitors can explore curated works in the Portfolio or shop directly through a clean, grid-like layout. The Contact page makes it easy to connect for inquiries or commissions. With its simplicity and focus on visual content, the site effectively highlights Lo's artistry. 22. Maria Jesus Contreras The beauty of Maria Jesus Contreras 's website is that it isn't overly complicated, and yet, it's bursting with personality. The animated logo immediately catches your eye, while the art across Maria's site gives you a clear sense of her style. She lets her art do all the talking—her colorful art stands out brilliantly against the back-and-white backdrop behind it. Craving more inspiration? Check out these top actor websites or eCommerce website design examples if you're opening a store. Key features of the best artist websites Creating a compelling artist website involves several critical elements that enhance user experience and effectively showcase the artist’s work: Great visual design : The visual design of the website should captivate visitors with engaging and aesthetically pleasing layouts. It should reflect the artist’s unique style and brand, creating a memorable impression. Easy navigation : Visitors should find information quickly through intuitive menus and clear categories. A well-organized site ensures users can easily explore different sections without confusion or frustration. High-quality images : Galleries should feature high-quality images that showcase the artist's work with detailed views. This allows visitors to appreciate the intricacies of the artwork and the artist's skill. Artist bio : A compelling artist bio shares the story of their background, inspiration and journey. It helps visitors connect with the artist on a personal level and understand the context behind the artwork. Ecommerce integration : The website should offer a seamless shopping experience for purchasing art directly from the site. This integration facilitates easy transactions and enhances customer satisfaction. Responsive design : A responsive design ensures that the website provides a great experience on any device, whether desktop, tablet or mobile. It maximizes accessibility and user engagement. Blog section : Regular updates in a blog section keep fans informed about exhibitions, new work and events. This section can engage visitors and encourage them to return for more updates. Contact information : Easy access to contact details and social media links facilitates networking and communication. It allows visitors to reach out and engage with the artist directly. Testimonials/reviews : Featuring positive feedback from collectors and clients builds trust and credibility. This section can showcase the artist's reputation and influence within the art community. Newsletter signup : Offering a newsletter signup option invites visitors to subscribe for updates and exclusive content. It helps maintain a connection with the audience and keeps them engaged with the artist’s journey. Learn more: What is web design? As an artist, why should I create a website? Creating a website as an artist offers numerous benefits that can really help your career. An artist website can serve as both a personal and professional portfolio, to showcase your work in an organized, easily accessible medium. Unlike social media platforms, which have limitations on how you can present your art, a website gives you complete control over the design, layout and content, so you can reflect your unique artistic vision and brand your way. A website also increases your visibility. Potential clients, galleries, and fans can easily find and explore your work, regardless of their location. By optimizing your site for search engines (SEO), you can generate more website traffic to your art, helping you reach new markets and opportunities, including globally. Having a website can help build your credibility and professionalism, which can be crucial when establishing relationships with galleries, collectors and art institutions. In many cases in meetings or communication with these stakeholders you may be expected to submit an online portfolio of your work. You can also use your website as a central hub for all your work and promotion of it by linking to your social media profiles, online stores and exhibitions. It allows you to maintain direct communication with your audience through newsletters, blogs or contact forms. It can be an effective way to build a community around your art. Learn more: AI website examples Website building lessons Best artist websites FAQ How do artists get noticed online? To get noticed online, artists should consistently post high-quality work on platforms like Instagram, TikTok or Pinterest, which are visual-focused and attract large audiences. Engaging with followers, using relevant hashtags and collaborating with other artists help increase visibility. Creating a personal website and participating in online art challenges or communities can also boost recognition and expand professional opportunities. What should an artist website look like? An artist's website should reflect your unique style while being clean, visually engaging and easy to navigate. High-quality images of your artwork should take center stage, supported by clear categories such as portfolios, an about page and contact information. Features like an online store, blog or newsletter can help engage visitors and promote sales.

Bring your inspiration to life with a Wix website →   A well-designed catering website is essential for growing your business and reaching new clients. The best catering websites combine great design with practical tools, highlight your menus and make it easy for clients to order, especially since nearly 75% of catering orders are now placed online .   To inspire your own catering business’s online goals, we’ve compiled a list of catering websites built on Wix. These examples represent  best website designs  in the restaurant and catering industry, demonstrating what your own site should include. Need inspiration for your website? With Wix's website builder, building a standout site is easier than ever. Choose from thousands of customizable website templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: catering website examples Your website is often your first opportunity to show clients what your catering business can deliver, beyond the food. In this guide, we’ve handpicked catering website examples that use smart design and clear messaging to highlight their services, style and expertise. Alongside each example, you’ll find practical design tips and links to templates you can customize to match your brand. From bold visuals to easy booking tools, these sites show what it takes to build a strong foundation in the catering space. Catering website criteria we considered Why each matters Visual storytelling Reflects the brand and showcases offerings through imagery Service clarity Makes it easy for clients to understand menus, packages and pricing Booking or inquiry features Encourages quick action from prospective clients Mobile responsiveness Ensures functionality across devices Use of templates or structure Provides a strong foundation for customization and branding "When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can truly feel our passion through the way we connect with them and stand out as a creative catering company." - Nick Collins, founder of Clever Chefs 15 best catering website examples Building a professional website for your catering business is the best way to attract new clients and showcase your delicious creations. A great website design  helps you tell your story, highlight your menus, and make it easy for customers to book your services. To get your started, we’ve gathered the 15 best catering websites for inspiration and selected stunning, free website templates  you can customize to make your own. Clever Chefs Très L.A. Group La Paella Chef RC Catering International Layla B's Catering Star of India City Girl Farming LUNCH Sally Tomatoes Zayne Heyes Catering Tasteful Kreations Round the Table Cal's Kitchen Chef Chinchilla Biagio 01. Clever Chefs The  Clever Chefs  catering website stands out with a bold hero image and a confident chef-led focus that grabs your attention right away. The clean, modern layout uses vivid visuals and direct messaging to build credibility and make navigation easy for all types of visitors. Services are thoughtfully organized by sector, so schools, workplaces, and events each have a dedicated space, making it simple for different audiences to find exactly what fits their needs. The site’s structure showcases the team's passion for great food and their commitment to serving a variety of clients. A bold headline immediately communicates the brand's unique value High-quality images of food and staff build trust Accreditation logos in the footer provide strong social proof Like what you see? Build your own catering website using this same template. Template name:   City tour company website template 02. Très L.A. Group Très L.A. Group 's website brings their upscale catering and events business to life with a clean, elegant design. A neutral color scheme paired with vibrant event photography creates a high-end, welcoming feel. Clear navigation and straightforward messaging make it easy for visitors to explore services, view venues and get in touch. A full-screen homepage image makes an immediate statement, highlighting Très L.A.'s stylish approach to catering and event planning. The "About" section shares the founder’s story in a way that feels personal and trustworthy, helping visitors connect with the brand. Easy-to-find inquiry forms and contact details make it simple for users to request more information or start planning an event. Like what you see? Build your own catering website using this same template. Template name:   Wedding caterer (fresh) website template 03. La Paella Chef La Paella Chef ’s website brings the vibrant flavors of Spain directly to you with a warm and inviting design. This is one of the best catering website examples for showing a specific niche, using mouth-watering photos of paella to instantly communicate its specialty. The site effectively balances its on-site catering services with party tray options, making it accessible for different event sizes. This approach makes it a strong catering website for businesses that want to serve both large events and smaller gatherings. Two clear call-to-action buttons on the homepage guide users A Google Reviews widget provides immediate social proof The site offers both full-service catering and simple online ordering for trays Like what you see? Build your own catering website using this same template. Template name:   Food catering service (interactive) website template 04. RC Catering International RC Catering International 's website offers a glimpse into their culinary offerings and event services. The design is straightforward, featuring a clean layout with easy navigation. The homepage introduces their philosophy, emphasizing a commitment to providing beautiful, healthy food for both takeout and full-service catering. The inclusion of an event planning service adds a personalized touch, catering to clients seeking comprehensive event solutions.​ The homepage effectively communicates the brand's mission, setting the tone for visitors.​ The menu section offers a clear overview of available options, aiding potential clients in their decision-making process.​ Contact information is readily accessible, facilitating easy communication for inquiries and bookings. Like what you see? Build your own catering website using this same template. Template name:   Banquet hall (luxurious) website template 05. Layla B's Catering Layla B's Catering  website creates an immediate connection through its powerful and personal "About" story, turning a simple catering website into a meaningful brand experience. The design uses elegant fonts and a clean layout to convey a sense of luxury, while prominent "Get a Quote" buttons make it easy for potential clients to take the next step. A dedicated page for private bartending services is a great touch that effectively upsells and expands the business's offerings. A compelling brand story creates a strong emotional connection Simple navigation makes it easy to find different services A dedicated private bartending page is a smart upsell Like what you see? Build your own catering website using this same template. Template name:   Event planning company website template Want more inspiration? Check out these business websites . 06. Star of India The Star of India  restaurant has a simple and direct catering website that gets right to the point. It uses a classic layout that immediately informs visitors of its operating hours location and contact number at the top of the page. The site effectively integrates third-party delivery services giving customers multiple ways to order. Contact information and hours are clearly visible Direct links to third-party delivery services are convenient for users A clean design makes it easy for visitors to find the menu Template name:   Restaurant website template 07. City Girl Farming City Girl Farming  has a fresh and modern catering website that expertly combines prepared meal services with unique dinner experiences. The design uses a clean layout and beautiful images to tell a story about local ingredients and farm-to-table cooking. One of the best features is the clear step-by-step guide explaining how the meal service works from ordering to returning containers. A clear "How it works" section simplifies the customer journey Simple logo design is memorable and captures their brand’s vibe. Distinct sections for different services make navigation easy Like what you see? Build your own catering website using this same template. Template name:   Christmas store website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 08. LUNCH Lunch  catering website has a cozy and intimate feel that perfectly matches its focus on small gatherings. The page uses a mix of warm and inviting photos to give you a taste of their charming space and seasonal menus. What makes this a great example is how it clearly defines its services for different group sizes making it easy for visitors to understand their options for private dining custom catering and bakery pickups. Clear service definitions help users find the right option The site specifies its ideal group size managing customer expectations upfront A creative homepage design sets the tone for a unique dining experience Like what you see? Build your own catering website using this same template. Template name:   Minimal Layout website template 09. Sally Tomatoes Sally Tomatoes  is one of the great catering website examples that makes it incredibly easy for customers to get in touch. The site is packed with features designed to encourage communication including a persistent chat feature, a clear contact form and a simple newsletter subscription box. The layout is professional and straightforward with award logos prominently displayed to build instant credibility with potential clients.  Multiple contact options make it easy for users to connect  Awards and recognitions build immediate trust  A clean design helps visitors find information quickly Like what you see? Build your own catering website using this same template. Template name:   Catering Company website template 10. Zayne Heyes Catering Chef  Zayne Heyes  has a catering website that makes a strong first impression with a stunning full-width hero image. This  one page website  design is simple and effective, guiding visitors through all the essential information without needing to click around. The use of high-quality visuals and an integrated Instagram feed gives a real sense of the chef's style and culinary creations. A simple one-page design keeps information easy to access The high-quality hero image immediately captures attention An integrated social media feed keeps the site fresh and current Like what you see? Build your own catering website using this same template. Template name:   Chef website template 11. Tasteful Kreations Tasteful Kreations  has a warm and inviting catering website that perfectly blends its catering services with a meal delivery business. The design uses bright, appealing photos that make the food look delicious and inviting. A great eCommerce feature is the "Shop Meals" section which allows customers to easily order prepared meals directly from the site. The footer includes all essential contact info and social links A clear eCommerce shop lets customers order meals directly A personal "About" section helps build a connection with visitors Like what you see? Build your own catering website using this same template. Template name:   Chocolate shop website template 12. Round the Table Round the Table 's catering website has a warm and professional feel, starting with its clever circular logo that perfectly represents the brand name. It’s packed with high-quality images that make the food look absolutely delicious, giving you a clear sense of their culinary style. The site does an excellent job of anticipating customer questions with a detailed  FAQ page  that covers everything from service areas to dietary accommodations. A smart and memorable logo helps define the brand High-quality images give visitors a true taste of the food A comprehensive FAQ page answers questions and builds confidence Like what you see? Build your own catering website using this same template. Template name:   Vegetarian restaurant website template 13. Cal's Kitchen Cal's Kitchen  has a bold and energetic website that immediately communicates its brand promise of "Redefining Food & Event Production." The design is clean and modern, using a straightforward layout to introduce visitors to its mission and services. One of its best features is the "What Makes Us Different" section, which clearly spells out the value of its personal touch, devoted team and quality ingredients. A powerful tagline sets the brand's tone right away A captivating video right on the homepage pulls you in The contact-focused design encourages user interaction Like what you see? Build your own catering website using this same template. Template name:   Private chef (elegant) website template 14. Chef Chinchilla Chef Chinchilla ’s website is a fantastic example of a personal brand that offers a wide range of services. The site greets you with a clean, professional design and immediately lists all the ways you can engage, from private dining to a micro-bakery. It effectively builds credibility by displaying logos of well-known corporate clients and featuring glowing testimonials. A diverse service menu is presented clearly on the homepage Social proof like client logos and testimonials builds immediate trust The personal "Meet the Chef" section creates a genuine connection Like what you see? Build your own catering website using this same template. Template name:   Themed catering (imaginative) website template 15. Biagio Biagio Events and Catering 's website showcases their 50-year legacy in Chicago's event scene with a clean design and intuitive navigation. The homepage immediately communicates their versatility, offering services for weddings, social gatherings and corporate events. High-quality images and concise content provide visitors with a clear understanding of their offerings.​ A prominent hero image on the homepage sets a professional tone, reflecting Biagio's commitment to quality events.​ The "Weddings" section offers detailed information, helping couples envision their special day with Biagio's touch.​ An easy-to-use contact form and clear call-to-action buttons make it simple for visitors to inquire about services or schedule consultations. Like what you see? Build your own catering website using this same template. Template name:   Italian restaurant website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Expert tips to make the best catering website for your business If our top catering website examples have sparked your interest, you may be ready to delve into the process of building your own website from scratch . With our expert guidance, you're in the right place to learn how to do just that. Here are 7 valuable tips from experts to assist you in your culinary portfolio building journey: 01. Use the right website builder Making a website is easier with the help of a website builder, like Wix, and there are numerous advantages to using one.  Firstly, it saves valuable time by using user-friendly drag-and-drop technology to streamline the design process. It can also help save on the costs of a website , which can be especially valuable to small catering businesses with limited budgets. A website builder eliminates the need to hire a pricey designer, and many of these softwares offer diverse levels of pricing packages for customers.  When choosing a website builder, consider factors such as customer service, hosting capabilities, security and speed optimization. Additionally, for a restaurant website , look for features that cater to the unique needs of the industry, such as order management tools, payments and marketing elements designed to satisfy customers. Learn more about how to make a professional website . 02. Look at the best catering website examples for inspiration  The best way to learn how to create a restaurant website  is by example. Before you begin your own, flip some of the best restaurant website designs for inspiration and ideas looking out for both visual and strategic features that give each one its mouthwatering online presence. It’s a great idea to focus on restaurant websites  that focus on catering, like those we’ve listed above. This way, you’ll gain insights into what makes a successful catering website while keeping your eye on the competition.   03. Start with a website template  Making a professional website from scratch is a lot easier when you start with a premade template, giving you more time and creative energy to devote towards crafting great content and building your business. Templates provide solid foundations for displaying your content, and can be fully customized to reflect your brand and business needs. When choosing which is the best website template for you to use, decide what type of website  and design you want within the catering niche: Will it be modern? Symmetrical, or asymmetrical? Should it include an online store and contact forms? Once you find a catering website template  that suits your needs, you can adjust its colors, content, layout and more to fit the needs of your catering business.  04. Include branded elements  Starting a business of your own means building an entire brand. Whether your catering business is already up and running, or you're just at the beginning stages, you’ll want to make sure your website design reflects your business’s character through branded elements. This means including your logo, brand colors and imagery, and ensuring your use of a written language that resonates.  05. Add the right pages and web content  To create a professional and user-friendly catering website, include essential pages like a welcoming homepage, an  About Us page  that tells your story and a clear navigation menu to help visitors find information quickly. Consider adding an online store using  eCommerce  t ools for products, a streamlined booking or ordering system and well-optimized content with relevant keywords for your services and location. These strategies make your site easier to use, build trust with potential customers and help boost your visibility on search engines. 06. Build a friendly user interface Nothing will turn a customer away quicker than a bad user experience. These days, it’s important to ensure that your site’s design is user friendly, pays attention to web accessibility  and includes a mobile friendly design.  07. Develop an online marketing strategy    Building a website is just one piece of building your online presence. Promoting your services requires bringing in traffic effectively, and can be amplified by other online marketing strategies to reach a broader audience.  Start by setting up SEO to get noticed on search engines and build your social media to bring people to your site. You can   start a food blog  to connect with your audience and boost your site's SEO. Plus, email marketing is a great way to keep your contacts updated with fresh content and special offers. Explore templates from other industries: Auto detailing website templates Barbershop website templates Cleaning service website templates Hair extension website templates Essential features of catering websites A successful catering website doesn't just look good—it gives your visitors everything they need to book you on the spot. Here are the features every catering website needs. 01. High-quality photography Visuals are everything for catering businesses. Professional photos of your dishes, events and setup help potential clients picture their perfect event and build instant trust. Create galleries and feature your best shots to show off your culinary magic. 02. Clear and detailed menu Your menu should be super easy to find and browse. Show off your specialties, pricing and dietary options. Offering downloadable PDFs or interactive menus makes it simple for clients to explore and decide what works for them. 03. Mobile-friendly design A responsive, mobile-friendly design means your website looks amazing and works perfectly on everything from smartphones to tablets. This keeps visitors happy and helps with search rankings too. 04. Accessible contact details Make it simple for potential clients to get in touch. Put your phone number, email and contact form on every page. Throw in your business location with a map so clients can find you fast and boost your local search game. 05. Easy booking or inquiry system Include a simple way for visitors to request a quote or book your services. An online form, calendar booking system or integrated booking software can streamline the process and increase conversion rates. Best catering websites FAQ How to create a website for catering business? To create a website for your catering business, start by choosing a domain that reflects your brand and is easy for clients to remember. Next, find a website builder or platform that offers customizable templates, ideally a template that offers the best catering websites for showcasing food-related businesses. Focus on a clean, visually appealing design that highlights your services, menu and contact information. Make sure the site is mobile-friendly , integrates with booking or inquiry forms and includes high-quality images of your dishes to engage visitors and convert them into clients. Learn more: How to choose a website template Are there free catering website templates? Yes, you can definitely find website builders that offer free templates for your catering business. These budget-friendly templates are great starting points for getting your online presence off the ground by offering a free way to put your information online and get noticed by potential clients. What is a catering website? A catering website is a web platform that presents a catering business's services, menus and specialties. It allows potential clients to browse offerings, view high-quality photos of dishes and events, learn about the company and easily book catering services or request a quote. A well-designed catering website also helps improve search visibility and attract more local clients.

Build your website in minutes, try Wix for free today → Looking for transportation website examples to inspire building your own website? You've come to the right place. By the end of this post, you’ll have a curated list of the best websites , understand what distinguishes top-tier transportation websites, learn step-by-step how to make a trucking website  (or any transport‑related site) and explore why Wix is perfect for businesses on the move. Did you know that by 2035, U.S. truck tonnage is projected to hit nearly 14 billion tons, with industry revenues soaring to $1.46 trillion, according to the American Trucking Assocation ? That’s massive. Your website needs to scale just as impressively, whether you're building portfolio websites  for carriers or looking to craft a free landing pag e for a logistics startup. Wix’s drag and drop website builder  and AI website builder  options make it easy to learn how to make a website  that fits your vision. From selecting website templates  to leveraging built‑in SEO features , you can confidently build a site that reflects your professionalism and service quality. TL;DR: transportation websites If you're here to figure out how to make a transportation website or just to gather inspiration before you dive into your own website creation, this blog will give you everything you need. We handpicked 20+ real websites from Wix users across the transportation industry—from auto haulers to freight specialists—to show you what works in the wild. Along the way, we’ll c over key tips like how to start a trucking business , how to choose standout trucking business names and even walk you through basics like how to make a trucking logo  that builds trust at a glance. This guide also covers essential trucking marketing  strategies built right into your website. These examples aren’t just good-looking, they’re packed with smart features that support bookings, SEO, mobile access and branding. So, if you're ready to turn your transportation service into a high-performance business online, keep reading. “The best transportation websites do more than look good, they answer key questions instantly, build trust through branding and make it easy for clients to take action. Whether you're showcasing your fleet or setting up online bookings, your site should work as hard as your business does.” – Sharon Hafuta, SEO blog editor at Wix How did we decide what makes a great transportation website example? Criteria for a great transportation website example Why its important Visual clarity Fleet images, route maps and a great logo build trust instantly Website functionality Booking forms, navigation and on-site tools need to work seamlessly on any device Built-in booking/tools Enables quote requests and scheduling without external apps Performance and SEO Clear headings and fast load speeds for discoverability Brand consistency Cohesive use of logos, color scheme and messaging Best transportation websites These real-world Wix-built transport sites offer powerful lessons. We scouted examples from across the web—from car carriers to specialty logistics—to pull together insights that go beyond aesthetics. You'll see how each website integrates crucial workflows, clear service breakdowns, branding consistency and mobile-first design. “Functionality isn’t just about being interactive, it’s about anticipating what users need before they ask, with tools and flows that feel reliable as your fleet.” - Sharon Hafuta, SEO blog editor at Wix Reliable Carriers, Inc. E&O Solutions Inc. Top Dog Transportation Smart Roads Transportation & Logistics Rands Trucking Inc. Go2Transportation Simon Transport State to State Logistics Adkins Specialized Carriers Boss & Boujee Trucking W. Krup Trucking LLC AA Truck Lanes LLC Rush Transport Pagan Towing Services Timberline Trucking LLC Turbo Time Transportation My Auto Carrier All State Enterprise Inc. Yates Transportation Nationwide Transport Mid-Atlantic Transport 01. Reliable Carriers, Inc. Reliable Carriers, Inc. stands out as North America’s largest enclosed auto transport company. Their website is visually stunning, with high-quality images and a clear layout. They highlight their 60+ years of experience and offer unique services like climate-controlled trailers and $5 million insurance coverage per load. The site also features testimonials from high-profile clients like Rick Hendrick, adding credibility. A "Meet the Fleet" section provides a closer look at their state-of-the-art equipment. What makes it unique: $5 million insurance coverage on every load Testimonials from high-profile clients Detailed service descriptions, including prototypes and clay models GPS tracking for real-time updates Inspired? Here’s the exact Wix template behind this transportation website: Template name: Moving company website template Pro tip: Don’t stress about the template name—what matters is the design. A template labeled for a moving company can be easily transformed into a sleek transportation website. With drag-and-drop tools and customizable layouts, all you need to do is focus on finding the look and feel that matches your brand. Whether it’s bold and modern or clean and minimal, it’s the aesthetic that sets the tone, not the category label. 02. E&O Solutions Inc. E&O Solutions Inc. ’s website exudes reliability and efficiency. The homepage highlights their modern fleet of over 200 trucks and trailers, emphasizing safety and maintenance. The About Us page is compelling, showcasing their commitment to timely and secure deliveries. They also feature glowing reviews from drivers, which adds a personal touch and builds trust. The site is straightforward, with easy website navigation to learn about their team, equipment and repair shop. What makes it unique: Focus on driver safety and fleet maintenance Positive testimonials from employees, fostering trust Simple, user-friendly navigation Emphasis on modern, well-maintained equipment Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 03. Top Dog Transportation Top Dog Transportation ' s homepage features a prominent logo and "Get a Free Quote" form, making it easy for users to start their journey. Their branding is clean and professional, an example for businesses exploring how to design a logo  that feels trustworthy and approachable. If you're building a similar site, using a logo maker  can help you quickly create a strong first impression. They offer a variety of services, including enclosed and open carriers, as well as door-to-door transport. The "How It Works" section simplifies the process into three easy steps, ensuring clarity for first-time users. Testimonials from satisfied customers add a personal touch, showcasing their commitment to excellent service. What makes it unique: Logo elements and consistent branding give a friendly identity Clear and simple "How It Works" section Multiple transport options (enclosed, open, door-to-door) Prominent customer testimonials for trust-building Licensed and insured for peace of mind Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 04. Smart Roads Transportation & Logistics Smart Roads Transportation & Logistics ' website is sleek and professional, emphasizing their commitment to timely delivery and superior customer service. They cater to a wide range of clients, from individuals to manufacturers and dealers. The site highlights their licensed, bonded and insured status, ensuring reliability. A dedicated "Get an Auto Transport Quote" section makes it easy for users to request services. Their focus on building strong customer relationships is evident through their emphasis on repeat customers and referrals. What makes it unique: Services tailored for individuals, dealers and manufacturers Licensed, bonded and insured for reliability Easy-to-use quote request feature Emphasis on customer relationships and referrals Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic website template 05. Rands Trucking Inc. Rands Trucking Inc. ’s website exudes a family-oriented vibe, emphasizing their commitment to treating drivers as individuals, not numbers. The site also highlights their 40+ years of experience in trucking and logistics, specializing in hauling windows and furniture. Testimonials from happy drivers reinforce their reputation as a supportive and rewarding workplace. What makes it unique: Strong focus on driver satisfaction and benefits 40+ years of trucking and logistics experience Specialization in hauling windows and furniture Family-oriented approach to business Inspired? Here’s the exact Wix template behind this transportation website: Template name: Home improvement company website template 06. Go2Transportation Go2Transportation ’s website is sleek and professional, catering to both individual and corporate clients. They emphasize their expertise in specialized automotive transportation, with services tailored for high-end vehicles, prototypes and private car owners. The site features impressive stats, such as 600,000+ cars transported and partnerships with major brands like Tesla and Porsche. Their "White Glove" service and real-time GPS tracking highlight their commitment to quality and customer satisfaction. What makes it unique: Specialized services for high-end and custom vehicles Real-time GPS tracking for all shipments Partnerships with major automotive brands 24/7 operational support for seamless logistics Inspired? Here’s the exact Wix template behind this transportation website: Template name: Construction company website template 07. Simon Transport Simon Transport ’s website reflects their rich history and dedication to excellence in freight shipping. They offer a variety of services, including refrigerated, flatbed and dry van divisions, catering to diverse shipping needs. The site highlights their family-owned values, military-friendly policies and commitment to safety. Their SmartWay certification and excellent CSA scores further establish their credibility. A dedicated "Drive for Simon" section showcases their focus on driver satisfaction. What makes it unique: Diverse shipping options, including refrigerated and flatbed SmartWay certification for eco-friendly practices Strong focus on driver satisfaction and military-friendly policies Family-owned with a history dating back to 1955 Inspired? Here’s the exact Wix template behind this transportation website: Template name: Tech company website template 08. State to State Logistics State to State Logistics ’ website is clean and straightforward, offering reliable nationwide car transport services. They provide both enclosed and open car hauling options, catering to luxury and everyday vehicles. Their versatile hauling services for motorcycles, ATVs and golf carts set them apart. The site emphasizes their commitment to safety, efficiency and customer satisfaction, with a user-friendly "Get a Quote" feature for easy service access. What makes it unique: Versatile hauling services for motorcycles, ATVs and more Enclosed car hauling for luxury and high-value vehicles Nationwide coverage with a focus on safety and efficiency User-friendly interface with a prominent "Get a Quote" feature Inspired? Here’s the exact Wix template behind this transportation website: Template name: Vintage car garage website template 09. Adkins Specialized Carriers Adkins Specialized Carriers ’ website is a testament to their expertise in heavy-haul and oversized trucking. Based in Iowa, they serve all 48 continental states, specializing in transporting construction, military and agricultural equipment. The site features a "Truck Showcase" section, highlighting their award-winning fleet and a parts shop for vehicle maintenance. Their emphasis on team-driven success and client satisfaction is evident throughout. What makes it unique: Specialization in heavy-haul and oversized trucking Award-winning fleet showcased on the site Parts and equipment shop for added convenience Strong focus on team-driven success and client relationships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Trucking company website template 10. Boss & Boujee Logistics, Trucking and Towing Boss & Boujee Logistics, Trucking and Towing ’s website immediately stands out with a fun unique logo. They offer a wide range of services, including freight auto transport and towing. They cater to motorcycles, cars, trucks and RVs, with 24/7 dispatch for emergencies. The site emphasizes their enclosed transport options and competitive pricing, ensuring peace of mind for customers. Their focus on personalized service and open communication sets them apart, making them a great example for anyone researching how to start a tow truck business . What makes it unique: 24/7 dispatch for emergencies and roadside assistance Enclosed transport options for added vehicle protection Services tailored for motorcycles, RVs and more Competitive pricing with a focus on customer satisfaction Inspired? Here’s the exact Wix template behind this transportation website: Template name: Minimal layout website template 11. W. Krup Trucking LLC W. Krup Trucking LLC ’s website highlights their commitment to ultra-reliable auto transport. Serving Florida, Georgia and South Carolina, they specialize in dealership trades, door-to-door transport and specialty shipments. The site emphasizes their use of Super Dispatch for geotagged photos and detailed records, ensuring transparency and trust. Their personalized approach, including direct communication with the owner, adds a unique touch. What makes it unique: Use of Super Dispatch for geotagged photos and detailed records Direct communication with the owner for issue resolution Focus on dealership trades and door-to-door transport Personalized service with a strong emphasis on transparency Inspired? Here’s the exact Wix template behind this transportation website: Template name: Solar panels installers website 12. AA Truck Lanes LLC AA Truck Lanes LLC ’s website is professional and customer-focused, offering nationwide vehicle transport services. They emphasize transparency with a price lock guarantee and provide 24/7 live tracking for peace of mind. Their services cater to individuals, dealerships, businesses and auctions, ensuring flexibility. The site also features glowing customer testimonials and a blog with helpful tips for auto transport, including insights that could help aspiring entrepreneurs learn how to create a trucking business plan of their own. What makes it unique: Price lock guarantee for transparent pricing 24/7 live tracking with pick-up and delivery photos Comprehensive insurance coverage for all transports Dedicated agents for personalized customer support Inspired? Here’s the exact Wix template behind this transportation website: Template name: Classic layout website template 13. Rush Transport Rush Transport ' s website highlights their commitment to customer service and innovation. They offer 24/7 phone support, real-time GPS tracking and paperless billing for convenience. Their fleet of newer model Peterbilt car carriers ensures safe and efficient transport. The site also lists their diverse clientele, including auto auctions, rental car companies and government agencies. What makes it unique: Real-time GPS tracking and electronic proof of delivery 24/7 phone support for customer convenience Fleet of modern Peterbilt car carriers with soft tie systems Paperless billing for eco-friendly operations Inspired? Here’s the exact Wix template behind this transportation website: Template name: Business consulting company website template 14. Pagan Towing Services Pagan Towing Services ’s website is straightforward and emphasizes their expertise in towing and transport services. They cater to light, medium and heavy-duty towing, as well as luxury auto transport. The site features testimonials from satisfied customers and a gallery showcasing their previous jobs. Their focus on reliability and customer satisfaction is evident throughout. What makes it unique: Services for light, medium and heavy-duty towing Luxury auto transport for high-end vehicles Testimonials highlighting prompt and friendly service Gallery showcasing successful past jobs Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 15. Timberline Trucking LLC Timberline Trucking LLC ' s website reflects their family-oriented values and dedication to reliable freight transportation. They emphasize exceptional customer service and timely deliveries. The site features a "Request a Quote" option and highlights their service and repair offerings. Testimonials from long-term partners add credibility, showcasing their commitment to building strong relationships. What makes it unique: Family-oriented company with a focus on reliability Service and repair offerings for added convenience Testimonials from long-term partners Emphasis on timely deliveries and exceptional service. Inspired? Here’s the exact Wix template behind this transportation website: Template name: Adventure tour company website 16. Turbo Time Transportation Turbo Time Transporation 's website highlights their expertise in RV, marine and heavy equipment transport. Based in Houston, they offer 24/7 customer service and competitive rates. The site features glowing reviews from clients and partners, emphasizing their dependability and superior customer service. Discounts for seniors, veterans and active-duty military add a personal touch. What makes it unique: Specialization in RV, marine, and heavy equipment transport 24/7 customer service for convenience Discounts for seniors, veterans and active-duty military Trusted partnerships with top RV dealerships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic garage website template 17. My Auto Carrier My Auto Carrier ’s website is clean and professional, catering to the Southeast region of the U.S. They specialize in dealer-to-driveway and door-to-door transport, making car relocation stress-free. The site emphasizes their family-oriented values and commitment to treating every car with care. Testimonials from satisfied customers highlight their excellent communication and friendly service. What makes it unique: Dealer-to-driveway and door-to-door transport services Family-oriented company with a personal touch Focus on excellent communication and customer care Specialization in serving the Southeast U.S. region Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 18. All State Enterprise Inc. All State Enterprise Inc. emphasizes their commitment to safety and reliability with a fleet of modern Freightliners and Volvos. Their website highlights their dedication to maintaining top-notch equipment in their own repair shop. ASE’s motto, "Power of Promises Kept," reflects their focus on customer satisfaction. They also showcase their community involvement through charitable donations. What makes it unique: Fleet of modern, well-maintained trucks In-house repair shop for safety and reliability Strong community involvement through charitable donations Emphasis on customer satisfaction with their "Power of Promises Kept" motto Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freight company website template 19. Yates Transportation Yates Transportation 's website reflects their long-standing reputation for reliability and trust, serving Texas since 1985. They emphasize their T.R.U.S.T. values—Timely, Reliable, Understanding, Straightforward and Thankful. The site highlights their commitment to exceptional service, reasonable rates and safe delivery. They also offer comprehensive employee benefits, showcasing their dedication to their team. What makes it unique: T.R.U.S.T. values guiding their operations Serving Texas with a strong reputation since 1985 Comprehensive employee benefits, including health and retirement plans Focus on exceptional service and safe delivery Inspired? Here’s the exact Wix template behind this transportation website: Template name: Car repair services website template 20. Nationwide Transport Nationwide Transport ’s website showcases their commitment to "Excellence in Every Direction." They offer customized transportation solutions, including temperature-controlled and hazmat shipping. Their use of advanced technology, such as GPS tracking and electronic documentation, ensures efficiency and reliability. The site also highlights their sustainable practices and investment in the community. What makes it unique: Customized solutions for unique transportation needs Advanced technology for tracking and documentation Commitment to sustainability with fuel-efficient vehicles Strong community investment and job creation Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freighting company website template 21. Mid-Atlantic Transport Mid-Atlantic Transport ’s website highlights their commitment to safe, reliable and professional freight shipping solutions. Founded in 2018, they offer temperature-controlled and one-way truckload services. The site emphasizes their use of advanced technology, such as temperature monitoring and modern fleet upgrades, ensuring efficiency and safety. Their family-like culture and focus on driver satisfaction make them a standout in the industry. What makes it unique: Temperature-controlled shipping with advanced monitoring Modern fleet with the latest technology for efficiency Family-like culture with a focus on driver satisfaction Strong emphasis on safety, reliability and professionalism Inspired? Here’s the exact Wix template behind this transportation website: Template name: Plant store website template Key features every transport website needs No matter what kind of transportation service you run—freight, auto shipping, logistics or local delivery—your website needs to do more than look good. It should clearly communicate your services, build trust with potential clients and make it easy for people to get in touch or request a quote. Transport website feature checklist Feature of a great transportation website Benefit for your business Service descriptions Clarifies your offerings at a glance Online quote/booking forms Boosts lead generation and convenience Testimonials and reviews Builds trust and social proof Live tracking or updates Offers real-time transparency and reliability Visual branding Enhances professionalism and brand recall Below are the must-have features every high-performing transport website should include: 01. Strong visual branding Professional branding sets you apart. It builds credibility and helps your business feel established from the moment someone lands on your site. Visuals also help communicate what kind of transportation services you offer and who you serve. Before you even dive into design, make sure you’ve secured a domain name  that reflects your brand and services. (Not sure where to start? Learn more about how to register a domain  and what is hosting  to get your site online seamlessly.) Many platforms offer free website hosting  options to get you started. Visual online assets to include: A custom logo and color palette Vehicle or fleet photos Route maps or animated graphics Uniform iconography across pages As part of your broader marketing strategies , consistent branding, across your website, emails and social media, helps customers remember and trust your transport business. 02. Clear service descriptions Visitors should immediately understand what you offer. Whether you specialize in cross-country shipping or last-mile delivery, make your services front and center with clear, scannable sections. Include: A list of core services (e.g., vehicle transport, logistics coordination, expedited shipping) Service area maps or coverage zones Industry-specific offerings (e.g., dealer-to-dealer, auction transport) 03. Online quote request or booking Today’s customers expect convenience. A quick quote tool or booking form helps reduce friction and can boost conversion rates. Look for: A simple contact or quote form with key fields (pickup/drop-off, vehicle type, etc.) Optional price estimator or calculator Mobile-friendly functionality 04. Trust signals and testimonials Transporting goods (or vehicles) requires trust. Use your website to show you're reliable and experienced. Trust-building features: Customer testimonials or video reviews Industry certifications and licenses Insurance and safety info Logos of partners or clients 05. Live tracking or real-time updates Many transportation websites now include tracking tools that offer customers peace of mind throughout the delivery process. This can include: GPS shipment tracking integrations Email or SMS updates An easy-to-access tracking portal Transportation websites FAQ Where can I find more website inspiration? If you’re exploring designs or looking for ideas beyond transportation, here are some helpful examples of high-performing websites across different industries: Wix websites Vintage websites Minimalist websites Corporate websites Ecommerce website examples Best construction websites Health and wellness websites Landscaping websites Coaching websites Best AI website examples Conference website examples Best membership websites Tutoring website examples Gaming website examples Plumbing websites Startup websites Best one-page website Freelance websites Food truck website examples Consulting websites Use these for inspiration when creating your own transport site or just to spark ideas for future business projects. Can I build a transportation website without any experience? Absolutely. Website builders like Wix make it easy to start from customizable templates—no coding needed. You can even use AI website builders to generate layouts and copy based on your industry and services.