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Some websites leave us slightly disoriented, struggling to find the section we were looking for. Then there are those that feel like an effortless browse, as if one button intuitively leads us to the next. When deciding to create a website , the different elements of the page should come together in guiding visitors through your site seamlessly and with ease. One element that plays a decisive role in the user experience of your site and greatly affects navigation, is the menu. TL;DR: outstanding website menus A well-designed website menu does more than list your pages—it shapes how visitors explore your site and interact with your brand. We highlight websites that use navigation in smart, engaging ways. From sleek minimalist layouts to bold, creative menu designs, these examples show how the right structure and style can guide users effortlessly and leave a lasting impression. These menus offer practical ideas for improving usability, showcasing your brand and keeping visitors moving in the right direction. How we chose these website menu examples Criteria Why it matters Ease of navigation Menus help users quickly find key pages without confusion. Mobile responsiveness Navigation stays functional and user-friendly across all screen sizes. Visual clarity Clean layouts, readable fonts and thoughtful spacing enhance user experience. Brand consistency Menu style, tone and structure align with the site's overall identity. Strategic hierarchy Items are organized to highlight key actions and guide user flow. What are website menus? A website menu is a series of linked items that serve to foster website navigation between the different pages or sections of a site. There are several kinds of menus, depending on the website’s content and design. The main types of website menus are: Classic navigation menu: This most widespread kind of menu is placed in the website’s header, typically as a horizontal list with anchor links. Sticky menu: Also known as a fixed or floating menu, this menu stays put as visitors scroll down the site. These are ideal for long-scrolling pages. Hamburger menu: An icon made up of three horizontal stripes that opens up into a menu once clicked. This design convention is rooted in mobile navigation design, but is widely used on desktop as well. Dropdown menu : A menu in which a list of additional items opens up once visitors click on, or hover over, one of the menu items. This option is suitable for websites with a lot of content. Sidebar menu : A list of menu items that’s located on the left or right side of a webpage. Pro tip: On websites with abundant pages, a classic menu is often enhanced with breadcrumbs and breadcrumb navigation, helping visitors keep track of their location. A minimalistic option for sites with lengthy content is a status bar , which indicates to the user where they are when making their way through a specific page. 9 outstanding website menus Below are these examples of website menus, built with Wix. They represent versatile and creative uses of the menu in terms of both their website navigation and design. Here they are, for your inspiration: Yang's Place William LaChance I Love Dust Calvin Pausania Ruby Love Doris Liou Adva Santo Liron Eldar-Ashkenazi Roee Ben Yehuda 01. Yang’s Place: On-brand menu that’s easy to access Chinese restaurant Yang’s Place ’s website is fully branded with its logo appearing on the first fold, on the website’s header, and again in its fullscreen menu. The logo on the header stays fixed throughout all of the different pages, leading visitors back to the homepage–a great practice for improving user experience. This menu is accessible from both in form of a hamburger menu (which opens into a fullscreen, and a geometrical website layout of photographs and text boxes on the homepage. 02. William LaChance: An animated long scroll menu While there is a classic sidebar menu on this artist’s portfolio, there’s also an additional one made up of images and video boxes that glide into view as we scroll down the page. This menu from William LaChance utilizes website animations and bright, vivid colors to grab visitors’ attention. This loud and colorful scroll complements the much simpler sidebar, allowing for an interactive browsing method alongside a more straightforward one. Unlike the animations, which are only on the homepage, the sidebar stays put on all of the website’s inner pages as well. 03. I Love Dust: A menu split up across all corners of the screen This graphic design agency I Love Dust ’s website puts on quite the welcoming show, with a fast-paced, fullscreen video that’s a showreel of the studio’s work. In contrast, the website menu remains simple and static, with a different menu item in each corner of the screen. 04. Calvin Pausania: A full screen menu that makes a statement As an online portfolio , Calvin Pausania ’s website launches into a dynamic, full screen video upon opening his site. After clicking the “Enter” button on the homepage, six menu items appear front and center in big white letters. The particular use of this type of typography as well as the website menu placement on the screen is bold and captivating. 05. Ruby Love: A dropdown menu for an eCommerce site While specializing in period protection apparel, Ruby Love is a business that offers a plethora of essential items, from underwear to sleepwear and swimsuits. As a result, Ruby Love’s eCommerce website requires a system that organizes and categorizes its many different items. Thus, the site’s is a perfect fit because it populates a dropdown menu for each option. 06. Doris Liou: An illustrated menu with surprise animations This illustration portfolio is filled with hand-made drawings by California-based artist Doris Liou , making its illustrated header menu feel right at home. The menu icons are drawn in pencil, with a small newspaper for the “Illustration” page and a flower for “Social Media.” When the menu icons are hovered over, colorful animated gifs sneak in and bring them to life. Thanks to another hover effect over the illustrator’s name, we encounter a cheerful little character that’s floating around. That same friendly face also stars in the site’s favicon, tying it all together and adding to the portfolio’s branding and visibility. 07. Adva Santo: Interactive sidebar that’s on brand The website menu on this online design portfolio by Adva Santo is both unique and interactive. The orange, black and white menu colors align with the rest of the website color scheme. When clicking on the different menu items, a line appears on top of the button that creates a “crossed-off” look and allows for a playful and interactive experience. Other parts of the site also show scribbles and handwritten fonts that compliment the menu's “crossed-off” element. 08. Liron Eldar-Ashkenazi: A menu that’s small yet powerful Upon arrival, this website greets visitors with a bold one-liner across the menu bar: “I am Lirona and this is what I do best.” The quote remains at the top on all the pages, which creates consistency. Liron Eldar-Ashkenazi ’s minimalist design website menu includes an “About Me” page and an online store entitled “Shop.” The designer has simplified the number of menu options, allowing the user to navigate the full site more easily. 09. Roee Ben Yehuda: A menu split into four corners letting the art take center stage Roee Ben Yehuda states that the goal of his work is to "merge tradition and contemporary design," and his website reflects just that. The site has a clean design with generous amounts of white space which lets his artwork shine. The website menu is split into each corner of the homepage, bringing the artistic objects to the forefront. The earth-tone colors complement the natural materials, and the uneven splits of his site images carefully blend together, resulting in a distinctive look. Website menu navigation best practices Website menu navigation plays a crucial role in user experience, guiding visitors through your website and ensuring they can easily find the information they seek. Effective menu navigation should be clear, consistent and user-friendly, making it effortless for visitors to explore your content and achieve their goals. Here are some key best practices for website menu navigation: Simplicity:  Strive for a simple and intuitive menu structure that is easy to understand and navigate. Avoid complex hierarchies and excessive menu items, as this can overwhelm users and make it difficult to find the desired content. Consistency:  Maintain consistency in menu placement, labeling and behavior across your website. Use familiar terminology and conventions that align with user expectations, making it intuitive for visitors to navigate regardless of the page they are on. Visual hierarchy:  Employ visual cues to establish a clear hierarchy among menu items. Use different font weights, sizes and colors to differentiate between primary navigation categories, subcategories and individual links. This visual organization guides users' attention and facilitates easy scanning. Mobile optimization:  Ensure your menu navigation is optimized for mobile devices. Use responsive design principles to adapt the menu layout and interaction to different screen sizes and touch-based input. Consider using expandable menus, hamburger menus or hamburger menu alternatives for smaller screens. Contextual navigation:  Provide context-sensitive navigation options that are relevant to the current page or section of the website. This could include related content suggestions, breadcrumbs or quick links to frequently accessed pages. Accessibility:  Make sure your menu navigation adheres to accessibility guidelines. Use proper color contrast, clear font styles and alternative text for menu items to ensure it is accessible to users with visual impairments. Regular evaluation:  Regularly evaluate the effectiveness of your menu navigation through user testing and analytics. Gather feedback from users and monitor metrics such as click-through rates and bounce rates to identify areas for improvement. Seek inspiration:  Stay updated with current trends and innovations in website navigation. Observe how other websites with similar goals and target audiences approach menu design and consider incorporating effective elements into your own navigation structure. Website menus FAQ What is the menu tab on a website called? The menu tab on a website is typically referred to as the "navigation bar" or "navigation menu." It is a horizontal or vertical bar located at the top or side of a website that displays links to the main sections or pages of the website. What makes a good website menu? A good website menu should be: Clear and easy to understand: The menu should be simple and intuitive to navigate, with clear labels and a consistent organization. Relevant to the content: The menu items should be relevant to the content of the website and should help users find the information they are looking for. User-friendly: The menu should be easy to use, with a consistent design and behavior across the website. Mobile-optimized: The menu should be optimized for mobile devices, with responsive design principles that adapt the layout and interaction to different screen sizes and touch-based input. What should be included in a website menu bar? The specific items included in a website menu bar will vary depending on the website's content and goals, but some common items include: Home: A link to the homepage of the website. About: A page that provides an overview of the website or organization. Products or Services: A page or section that lists the website's products or services. Blog: A page or section that lists the website's blog posts. Contact: A page that provides contact information for the website or organization. How should a website menu be organized? The organization of a website menu should be based on the website's content and structure. A common approach is to use a hierarchical structure, with primary navigation categories at the top level, subcategories in the middle level and individual links at the bottom level. Here are some additional tips for organizing a website menu: Keep the menu short: Aim for a menu that is no more than 7-9 items long. Use clear and concise labels: Make sure the labels for each menu item are clear and concise, and avoid using jargon or technical terms that users may not understand. Use visual cues to differentiate menu levels: Use different font weights, sizes or colors to differentiate between primary navigation categories, subcategories and individual links. Consider using a dropdown menu: Dropdown menus can be used to save space and avoid clutter when there are a large number of items in a subcategory. What is website navigation? Website navigation is the system that helps users move through a website and find what they’re looking for. It includes menus, links and other design elements that organize the site’s content. Good navigation is clear and intuitive, making it easier for visitors to explore pages, gather information or complete actions like purchases or sign-ups. What are the types of website navigation? Horizontal navigation : A bar across the top of the page displaying main categories. Vertical navigation : A list of menu items on the side of the page, useful for sites with many subcategories. Dropdown navigation : Submenus that appear when you hover over or click on a main menu item. Footer navigation : Links located at the bottom of the page for essential information. Hamburger menu : A compact icon that expands to show navigation options, commonly used on mobile devices.

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder  is a big decision for any web creator. With so many options out there, how do you know which one is right for you? If you’re comparing Wix Studio  vs. Elementor, you’re probably looking for a platform that makes building a website easy, powerful and flexible.  Wix Studio is your go-to platform if you’re building websites for others. Whether you’re running an agency tackling multiple projects at once, a boutique business crafting one-of-a-kind designs or part of an enterprise needing advanced tools to scale, Wix Studio’s got it all. With an intuitive  drag-and-drop editor , a collaborative workspace and growth-focused features to maximize efficiency, it’s everything you need to create, manage and deliver high-performing websites with ease. Elementor, on the other hand, is a WordPress plugin that also enables users to design websites through a user-friendly drag-and-drop interface and eliminates the need for coding. It makes web design accessible to everyone and offers widgets and templates that can serve various industries and businesses of different sizes. Understanding their differences is key—especially if you’re starting fresh and wondering how to make a website from scratch . Now, let’s break down their key features side-by-side so that you can confidently choose which one is right for you.  Wix Studio features vs. Elementor features Got a big project coming up? The right website builder will keep your workflow smooth and stress-free. You’ll want a platform that has all the essential features built in—so you can focus on creating, not troubleshooting.  Let’s get into the key functionalities of Wix Studio versus Elementor—like infrastructure, design flexibility, AI website builder capabilities, scalability  and more—to help you find the perfect fit.  Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and plugins SEO and marketing Ecommerce capabilities Native deep functionality Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed and free website hosting  solution, eliminating the need for external providers. If you’re wondering how to host a website , Wix Studio simplifies the process by offering built-in hosting with top-tier infrastructure. Built on Google Cloud, AWS and Fastly, it ensures high-speed performance, 99.99% uptime  and global CDN  coverage for fast content delivery. Security is integrated, with the best SSL certification , DDoS  protection and automated backups.  Domain name  registration is also a crucial step in establishing a website, allowing businesses to create a unique identity on the web. Domain management  is included with Wix Studio, allowing users to easily register and oversee their domains without extra setup. Elementor, as a WordPress page builder, requires users to set up their own hosting and domain separately. Elementor Hosting is powered by Google Cloud and Cloudflare’s CDN, offers 99.99% uptime, built-in SSL security and real-time monitoring for a reliable experience, but it is a separate paid service. Users opting for third-party hosting will have to handle domain registration, security and performance optimization manually. With Wix Studio, you get built-in hosting plus use a domain name search tool  and a domain name generator  to find the perfect domain name. Learn more about website infrastructure : What is web hosting? What is a domain name? Website security Website performance Site reliability 02. Design and creative control Wix Studio design  delivers a true drag-and-drop  experience where you can achieve pixel-perfect precision with custom breakpoints and layouts, kick off a project with 375+ customizable responsive website templates  and experience automatic responsiveness for all screen sizes. It includes built in animations such as hover effects , scroll, mouse parallax , advanced text masking as well as no-to-low-code animations like Lottie, Rive and WebGL. You can also create with complete design freedom using Custom CSS. There’s also a Figma-to-Studio plugin  for seamless design transitions.  Elementor also offers drag-and-drop editing with 300+ website templates  (limited for free users). It allows custom positioning of elements but restricts Custom CSS, text masks and certain widgets to Elementor Pro. Figma-to-Elementor integration is possible through third-party plugins. Both platforms empower you to create beautiful designs. However, Wix Studio offers more advanced features built-in, eliminating the need for third-party add-ons and enables all design functionalities for basic plans as well.  "Website builders today put the power of design into your hands, giving you the tools to craft responsive, stunning websites that look and feel exactly how you imagine. They turn creativity into reality, making every detail count and every idea possible." - Sharon Hafuta, managing blog editor at Wix Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features When it comes to AI features, Wix Studio AI  can help you adjust sections with responsive AI, support you with an AI Code Assistant which generates scripts and helps troubleshoot issues or an AI-powered image generation tool to create unique visuals directly within the editor. Wix Studio also has a visual sitemap  and wireframe  generator—all you have to do is answer a few questions and it will generate a site structure.  Elementor has useful AI tools which you can try for free on any Elementor website, but that you'll need to pay for later. The tools include a copilot, code assistant and text and image generation which operate on a credit-based system, meaning you’ll need to monitor your AI usage so credits don’t roll over year to year. They also have sitemaps and wireframe generator which you can try for free. If you’re looking to use AI features on a regular basis without worrying about credits, Wix Studio is likely the better option.  Explore a list of the best website builders , including the best AI website builders . 04. Scalability and dynamic content Wix St udio offers a comprehensive, integrated content management system (CMS) that facilitates the creation of dynamic pages, collections and repeaters. This built-in CMS allows for seamless content updates without disrupting the overall design. Additionally, Wix Studio CMS provides AI-powered tools to efficiently manage expanding databases, and top-tier plans now support up to 10 million content items, making it easy to scale even the most content-heavy web projects. In contrast, Elementor leverages WordPress's CMS, a platform renowned for poweri ng numerous websites globally. While Elementor supports dynamic content through features like the Loop Builder and Taxonomy Filters, these functionalities often require additional setup and configuration. Learn more about Wix Studio's collection storage limits and quotas → 05. Collaboration and client management When you’re juggling multiple projects, seamless collaboration and client management aren’t ‘nice to have’—they’re game changers. That’s where Wix Studio management tools come in. Designed for web creators of all kinds, from high-volume agencies to small-scale studios and enterprises, it’s a powerhouse platform that simplifies teamwork and keeps projects moving forward.   With Wix Studio’s unified workspace, you can collaborate effortlessly. Leave on-canvas comments to keep everyone on the same page, co-create side-by-side and use the mobile app to manage projects wherever you are. Need to wrap up a project? The Client Kit simplifies handovers with tutorials and resources, making sure the transition is easy for your clients. Your clients can then stay informed with automated reports and use Content Mode to update content without disrupting your design. Elementor provides Notes for in-editor comments and relies on WordPress’s role management system for user access control. Elementor Team is available on higher-tier plans but lacks built-in client management tools. Both platforms offer collaboration features, but Wix Studio provides a more integrated and comprehensive suite of tools designed to simplify workflows for teams, keeping client handovers in mind. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity, and make client handoffs smooth and hassle-free." — Tal Ashtar, graphic designer at Wix Learn how to make a responsive website  and explore inspiring responsive website examples  to help you design the perfect site for your clients. 06. App marketplace and plugins For developers and advanced creators, the ability to extend website functionality through plugins and third-party apps is a crucial feature. Wix Studio offers a marketplace for developers to build, customize and sell apps to millions of Wix users. It supports two types of plugins to extend business solutions: site plugins, which add custom features to the website front end and Dashboard Plugins, which customize the Wix Studio dashboard for a smoother user experience.  Elementor allows developers to extend functionality through a wide range of third-party plugins and also take advantage of platforms like ThemeForest to sell templates, themes and add-ons, providing opportunities for business growth. With Wix Studio’s native integrations , users can seamlessly connect their favorite marketing tools to streamline campaigns and drive growth. Developers can also create and sell full-stack apps on the Wix App Market , reaching millions of users.  07. SEO and marketing Both Wix Studio and Elementor offer tools for SEO and marketing, each catering to different pref erences. Wix Studio SEO  provides an integrated blogging system, including a blog maker , with customizable layouts and built-in content management features, facilitating organization and monetization options. Its comprehensive SEO features  toolkit includes dynamic XML sitemaps, automated redirects and AI-powered auditing tools, along with integrations with platforms like Semrush and Google Search Console. Additionally, the Wix SEO Hub  offers resources such as webinars and guides to enhance SEO knowledge. Elementor, on the other hand, leverages WordPress's native blogging capabilities and extends functionality through plugins like Yoast SEO or Rank Math for advanced optimization, allowing users to tailor their SEO strategies by selecting specific tools that align with their needs.  In summary, Wix Studio delivers a unified platform with built-in SEO and marketing features, ideal if you’re looking for an all-in-one solution.  Learn more: How to start a blog Best website builders for SEO 08. Ecommerce capabilities Wix Studio offers a b uilt-in  eCommerce platform  with a customizable  online store creator , AI-powered product descriptions, gift cards, loyalty programs and omnichannel selling across platforms like Amazon, eBay, Google Shopping, Facebook and Instagram. Wix Studio eCommerce  supports eCommerce hosting , payment gateways including Wix Payments ,Apple Pay and an integrated POS, customizable shipping rules and localization tools for handling multiple currencies, languages and tax structures. Elementor requires WooCommerce to build an online store. WooCommerce offers flexibility and supports additional plugins for features like loyalty programs, abandoned cart recovery, multi-channel selling and also supports multiple payment gateways.  Wix Studio is a strong choice for businesses seeking an all-in-one solution. On the other hand, Elementor, when paired with WooCommerce, provides extensive customization and flexibility. The choice between the two depends on your specific business needs and the level of customization you want. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders 09. Native deep functionality Wix Studio provides a comprehensive development ecosystem, offering full coding freedom with a cloud-based IDE, AI Code Assistant and zero-setup environments for development, testing and production. It supports Wix Headless APIs for integrating eCommerce, event management and other business solutions into any tech stack which is ideal for developers and businesses looking for highly customizable and scalable experiences.  Wix Studio business solutions offer features from eCommerce to bookings, payments, CRM and more so that you don’t need to rely on third-party plugins to meet client needs. Elementor is primarily a visual page builder but developers can extend its functionality by creating custom widgets and controls, as detailed in Elementor's developer documentation. As previously mentioned, monetization opportunities include selling templates and addons through third-party marketplaces such as ThemeForest and CodeCanyon. 10. Enterprise and large-scale solutions Wix Studio enterprise offers solutions with advanced multi-site management, customizable templates and an API ecosystem for integrating systems like DAM, ERP, and CRM. It also provides a Partner Program  with benefits such as revenue sharing, priority support and lead opportunities. Elementor caters to enterprises through scalable hosting services, including Cloudflare CDN integration and premium support, ensuring optimal performance during high traffic periods. For agencies managing over 10 websites, Elementor offers customized solutions upon direct consultation, with Platinum Support available for complex projects. 11. Community and customer support Wix Studio community  and support is important both for big enterprises and freelancers. Wix Studio offers support with 24/7 customer service in English, additional language support during set hours and an AI-powered chatbot. You can also track past interactions through the Customer Care ticket log. If you’re an agency or professional, you can apply for the Wix Studio Partner Program to enjoy priority support. The Wix Studio community forum connects designers, developers and business owners, while the Wix Studio Academy provides educational resources and expert-led courses. Elementor provides 24/7 support for Pro users, while free users rely on forums and documentation. They offer email ticket support and a knowledge base. Elementor’s Academy also provides educational content for all users. 12. Pricing When compared, Wix Studio stands out for its straightforward approach, making it a great choice if you’re seeking simplicity and ease of use. Its all-inclusive pricing model covers hosting and essential features, so you can focus on creating without the complexity of managing multiple services. Wix Studio offers a free plan and all paid plans have a 14 day free trial.  Elementor offers a range of plans tailored to different user needs. This includes a free version, the Elementor Pro Plugin, WordPress hosting plans and eCommerce hosting plans. There is a 30-day money back guarantee with no strings attached.  We’ve broken it down for you: while these plans provide many features and customization options, they can be intricate and may require a learning curve to navigate effectively.  Wix Studio Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Accept payments Free domain for 1 year Site analytics 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Priority support Accept payments Free domain for 1 year Site analytics 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Dedicated data infra  Priority support Accept payments Free domain for 1 year Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage Elementor Category Plans & prices Features Elementor Pro Plugin Essential: $5.96/mo Advanced Solo: $7.97/mo Advanced: $9.99/mo Expert: $20.08/mo Covers 1-25 sites. Plans include 24/7 support, various widgets, a theme builder and dynamic content. Advanced and  Expert plans offer eComm features and collaborative notes. WordPress Hosting Lite: $3.62/mo Basic: $12.10/mo Business: $24.21/mo Grow: $27.84/mo Covers 1-3 sites. Includes design, security, collaboration features and dynamic content. Business and Grow plans offer eComm capabilities. All plans include 24/7 support. WooCommerce Hosting Sell Core: $6.04/mo Sell Pro: $18.15/mo Sell Pro +: $30.26/mo Covers 1 site. Offers a range of eComm tools, including conversion optimization, free domain and analytics integration. Storage up to 60GB. Includes 24/7 support. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Webflow  | Wix vs. Wix Studio Wix Studio vs. Elementor—which is right for you? Choosing between Wix Studio and Elementor depends on your goals, technical skills and project needs. To help you decide between these options, we reached out to our expert, Roy Wax, product marketing manager at Wix Studio. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps," says Roy “On the other hand, Elementor is a great choice if you’re comfortable with some tech know-how. It offers plenty of tools to customize your site the way you want, though it might take a bit more time to get the hang of it.” Here's a quick breakdown of who each platform suits best, according to Roy: Who should use Wix Studio? Wix Studio is the go-to platform for all web creators, from creative professionals, agencies and businesses looking for a powerful yet flexible website building platform.  With its advanced design tools, AI features and collaboration options, it’s ideal for designers and developers who want more control. With AI-powered design tools, Figma-to-Studio integration and built-in CMS, it can improve workflows for those managing multiple clients. Its integrated eCommerce tools, marketing features and security make it great for businesses and store owners. Agencies benefit from its collaboration tools, automated reporting and enterprise-level security. As Roy puts it: “Wix Studio was built to give web creators the tools they need to work smarter. No matter how big or small your vision is, Wix Studio is a complete platform that helps you stay creative, keeps things moving smoothly and gets your projects live faster.” See how Wix Studio vs. Shopify   compares and find the best platform for your web design needs. Who should use Elementor? Elementor is best for users familiar with WordPress who want greater control over customization. It's ideal for bloggers and content creators who need design flexibility and deep SEO integrations. Developers also benefit from its ability to customize with PHP and CSS. However, managing hosting, updates and plugins adds complexity. Elementor works well for large WooCommerce stores but requires third-party plugins for features Wix Studio provides natively, like omnichannel selling. Final thoughts If you want a fully hosted platform with advanced AI tools, eCommerce features and easy client management, Wix Studio is for you. Elementor suits those who prefer WordPress and are comfortable with manual maintenance.  As Roy explains, “The right platform really comes down to what you need. Whether you want something easy with built-in tools or prefer a more hands-on option, it’s all about finding what works best for you.” Ready to elevate your web design? Sign up for Wix Studio today and start creating. Editor’s note: all pricing and information are current as of 04/01/2025. Wix Studio vs. Elementor FAQ Which is better, Elementor or Wix? It depends on your needs. Elementor is great if you’re comfortable with WordPress, while Wix Studio is perfect if you’re looking for an all-in-one, fully hosted solution with built-in AI, advanced design tools and seamless collaboration features. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Is Wix Studio better than WordPress? Wix Studio and WordPress serve different purposes. Wix Studio is a fully managed platform, meaning users don’t need to handle hosting, security or plugin management. WordPress, on the other hand, requires users to set up hosting, manage plugins and handle security manually.  Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Do professional web designers use Elementor? Yes, professional designers and developers use Elementor as a way to enhance WordPress websites without coding.  What is the main difference between Wix Studio and Elementor? The biggest difference is that Wix Studio is an all-in-one, fully hosted platform, while Elementor is a WordPress plugin that requires external hosting, additional plugins for advanced features and maintenance. Wix Studio provides built-in AI, security, eCommerce tools and collaboration features, whereas Elementor relies on third-party services and manual setup to achieve similar functionality. Is Wix Studio better than Elementor Pro? Wix Studio and Elementor Pro each have their strengths, depending on your needs. Wix Studio offers an all-in-one solution with built-in tools, AI features and easy client management, making it ideal for businesses and agencies. Elementor Pro provides more customization options for users familiar with WordPress, but requires additional maintenance and third-party plugins. The best choice depends on your project goals and technical preferences. What is Wix Studio for? Wix Studio is your all-in-one platform built for web creators who want to do more. Whether you’re managing projects for multiple clients, running a boutique studio or creating for a growing business, it has everything you need to bring ideas to life. Packed with advanced design tools, AI-driven features and built-in eCommerce solutions, it’s all about making your process smoother and more efficient. Plus, with easy collaboration tools, it’s a seamless way to work with clients and teams. Whatever your style or workflow, Wix Studio adapts to fit your vision and helps you create something extraordinary. Is Wix Studio free? Wix Studio provides a free plan with basic features, allowing users to explore its tools and capabilities. However, to access advanced functionalities, including AI features, premium integrations and additional customization options, a paid plan is required. Is Wix Studio different than Wix? Yes, Wix vs Wix Studio : While Wix is a user-friendly platform suitable for personal and small business websites, Wix Studio is geared towards web creators of all kinds, from professionals, agencies and businesses that require more robust features, such as enhanced collaboration tools, AI-powered design and greater customization. Wix Studio offers more flexibility and control, making it a better option for larger projects or businesses with specific needs.

Design high-end sites with efficiency on Wix Studio. Start creating today → The internet isn’t just growing—it’s evolving at lightning speed. And with it, website builder platforms are becoming more powerful and specialized. With so many choices out there, finding the right one feels more important than ever. That’s why we’re diving into a head-to-head comparison of two standout eCommerce  platforms, Wix Studio and Shopify, to help you decide which one is the better choice for you and your clients. Want to learn how to make a website from scratch and explore the best eCommerce website builders  to get it done? Let’s start by getting to know Wix Studio and Shopify. Meet your eCommerce contenders: Wix Studio vs. Shopify While Wix focuses on self-creators, Wix Studio is designed with professional web creators in mind, making it a go-to choice for freelancers, agencies and enterprises. Wix Studio offers a complete ecosystem designed for hyper-efficient, high-end creation, featuring a collaborative workspace and tools optimized for scalability . As an advanced AI website builder , it streamlines creation processes with a suite of AI tools like responsive AI and an AI assistant. It’s also a powerful choice for designing and managing eCommer ce sites with custom flexibility. While premium features require a subscription, you can still build a site for  free. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Shopify, on the other hand, is a complete  eCommerce platform  designed for all businesses , from entrepreneurs to enterprises , looking to build an online presence and sell products. It’s ideal for those building online stores and transitioning from brick-and-mortar locations. While it’s not designed exclusively for professional web developers, it offers a Partner Program that supports professionals  in efficiently building and managing Shopify stores for their clients. The platform offers a few eCommerce-focused AI tools under Shopify Magic, as well as Sidekick, the platform’s own AI assistant. Unlike Studio however, Shopify does not have a free  plan.  Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. Shopify: the ultimate comparison  Design and creative control AI features Infrastructure Scalability and dynamic content Teamwork, client collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native deep functionality  Enterprise and large-scale solutions Support and community Pricing 01. Design and creative control Okay, let's talk about the heart of these platforms: the editor experience. This is your canvas, the space where you build, customize and transform your client's vision into something real and impactful. Wix Studio design  steps up with its drag-and-drop editor , designed to give you a mix of ease and excellence. It’s intuitive enough for beginners to pick up quickly, but it doesn't hold back when it comes to delivering professional results. And here’s the game-changer: it's responsive, letting you optimize designs for any screen size without knowing a single line of code (yes, none). Wix Studio lets you get as creative as you like, whether you're working on an open canvas or choosing from over 375+ responsive templates that are tailor-made for a range of different industries, including eCommerce templates.  Want to go further? Studio also offers code-free animations and code-free advanced layout tools, like built-in Flexbox, custom breakpoints and responsive measurements. These features are all about making the creation process simpler and faster. Studio also gives you tons of web design customization capabilities: like code-free, pixel-level control, customizable site styles and custom CSS for when you want to push boundaries beyond the standard tools. Studio also comes with free native plugins like Lottie and Rive to help bring your designs to life, while its free Figma-to-Studio plugin  can help you expedite the creation process. Now Shopify's design setup? It’s solid too and brings its own set of tools to the table. Its drag-an d-drop editor is simple but does lean on some coding knowledge for more advanced customization. You can start with one of Shopify’s 240+ themes or adapt them as needed (Shopify’s website templates  form part of its themes, so for this purpose we’re referring to themes and not templates), but there’s no blank canvas option or blank canvas template. And since Shopify focuses on eCommerce, its themes are primarily designed for online stores , unlike Studio’s templates, which focus on a wider scope of industries. Shopify’s themes are responsive, but achieving advanced layouts, like custom breakpoints or Flexbox, often requires tinkering with CSS. The same applies when you need detailed pixel-level control. Luckily, you can add your own custom CSS and even code free animations. Unlike Wix Studio, Shopify does not offer native Figma, Lottie and Rive integrations—however it does support their external integrations. Bottom line : While Shopify has a solid editor, Studio delivers greater versatility with its built-in advanced layout tools. If you're looking for creative flexibility without diving into code, Studio might be your better option. However, Shopify’s eCommerce-focused templates might be a good fit if full creative freedom is not a top priority for you.  Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 02. AI features  Kee ping up with AI  is no longer just a perk—it's the secret to staying relevant. The good news? Both platforms are going all in on AI, making building incredible websites a whole lot easier for everyone. Wix Studio AI  packs an impressive lineup of AI tools aimed at simplifying and scaling high-end web creation. You've got responsive AI to make your site look great on every screen, AI-powered text and image creators and AI wireframe and visual sitemap generator , as well as an AI CMS  creator. Apart from design, you can use Studio’s Meta Tag and Google Ads Content Creator to quickly generate SEO tags and ad creatives.  And when paired with Wix Studio’s CMS, which now supports up to 10 million content items on top-tier plans, these AI tools make it possible to build and manage truly large-scale, dynamic web experiences with confidence. Shopify, on the other hand, takes a more eCommerce-first approach with its AI lineup. Shopify Magic includes practical tools like AI image editing, SEO keyword suggestions and email marketing recommendations. There’s also AI text generation for quick product descriptions, email subject lines and headings. Shopify’s AI assistant, Sidekick, can help you set up and manage your client’s online store. A nice bonus is the AI Shopping Assistant, which gives personalized product recommendations to visitors using the Shop app—a potential sales booster for your clients.  Bottom line: If you're after a well-rounded AI powerhouse that grows with your client’s business and covers full website creation, Wix Studio is probably your best bet. But if what you really need is an AI toolset specifically focused on online store optimization, you'd be better off going with Shopify. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Learn more about Wix Studio's collection storage limits and quotas → 03. Infrastructure Okay, we get it. Infrastructure isn’t exactly the most thrilling topic, but hear us out—it’s the unsung hero of e very great website. The real magic of website infrastructure  lies in what your clients and their visitors don’t  notice. A solid foundation means your site runs smoothly, loads quickly and stays secure—all without you needing to think about it too much. When it comes to showing up with a strong back-end, Wix Studio has a comprehensive infrastructure solution. It offers free website hosting  so you can focus on creating without worrying about extra costs. Along with that, you get a custom domain name  for every site you build, even for sites not built with paid subscription plans. Plus, if you’ve been searching for how to host a website  without any headaches, this is it. Studio’s infrastructure —it offers unlimited bandwidth, 24/7 monitoring, automatic SSL , DDoS  protection and PCI compliance for eCommerce sites with the highest international security regulations. Last and certainly not least,  website performance . Wix Studio is focused on making sure your clients’ sites load quickly and run smoothly with automatic image optimization, a global content delivery network  (CDN), lazy loading for faster initial page loads and continuous platform improvements. Plus, the platform has a 99.99% uptime  rate, which means you can rely on your client’s site to stay online with industry-leading resilience and limitless scalability. Similarly, Shopify offers a solid infrastructure with its paid plans which includes unlimited bandwidth and free hosting for all stores. However, unlike Wix Studio, Shopify does not offer free hosting in respect to a free plan. Domains work a little differently, too. While you won't get a free custom domain voucher, you can buy one or use the free myshopify.com domain. Security wise, Shopify checked all the boxes with automatic SLL, PCI compliance, encryption, regular security checks and strict access controls. They also focus on site reliability  with automated backups and a 99.99% uptime as well as performance with automatic image optimization, Cloudflare-powered CDN, DDoS protection and lazy loading.  Bottom line: Overall, both platforms pretty much stand toe-to-toe when it comes to providing robust infrastructure. Wix Studio has a slight advantage by offering free hosting and free domains , making safe and reliable site building more accessible to a wider audience. Also, both platforms prioritize eCommerce website security to ensure a protected shopping experience for online stores. Looking to lock in the perfect name for your site? Try the domain name search and domain name generator  to make it happen.  04. Scalability and dynamic content When you're helping a client build a n online store, you're not just setting up a website; you're laying the groundwork for their business to grow and thrive. Whether you’re working on eCommerce, portfolios, blogs or other types of websites , scalability is crucial for evolving alongside your client’s goals. Let’s see how Wix Studio’s features and Shopify’s features stack up when it comes to web development  that keeps up with growth. Wix Studio makes scalability feel effortless, especially for dynamic content . With Wix Studio CMS , you can design one template and use it across many pages—saving time and keeping everything consistent. Studio’s open platform capabilities allow you to integrate data at scale using API s and Wix Blocks, letting you build apps and widgets that work across your client’s site. Plus, its focus on reusable assets , like sections, typography  themes and color palettes (including color of the year 2025 ), along with the ability to transform existing sites into custom templates, dramatically streamlines your workflow. As your client's site grows, the site styles panel and color consistency tools allow you to keep everything cohesive across all pages, saving you a ton of manual labor.  In contrast, Shopify puts a strong emphasis on data management. It supports dynamic pages and reusable assets through features like meta fields, sections, blocks and customizable templates. For large-scale data integration needs , there's Shopify API, third-party apps and custom integrations. Shopify’s themes are designed to be responsive across devices and its modular structure means it’s easy to make changes to match business growth. Plus, performance optimization and regular theme updates help keep everything smooth even as your client’s store expands.  Bottom line:   Both platforms are built to grow with your clients, but they shine in different ways. Wix Studio is more ideal for scaling creative content and building a brand's story, while Shopify is a good fit handling massive product catalogs and order volumes. When the time comes to transform your hard work into new opportunities, the  Wix Studio certification  is there to boost your skills and  your credibility as a professional. 05. Teamwork, client collaboration and client management Managing team and client relationships might sound like a behind-the-scenes task, but in reality, it’s the backbone of a smooth workflow. When everyone’s on the same page, you’re not just saving time—you’re creating a foundation for success. Built with professionals in mind, Wix Studio delivers the perfect suite of features to make teamwork and client management a breeze. Whether you’re overseeing a big agency project or collaborating with clients on a smaller scale, Wix Studio features  like workspace management give your team organized workflows and a place where everyone knows what’s happening. You can even work side-by-side on the same site in real time, bringing collaboration to a new level. There are also customizable permissions which ensure that everyone has the right level of access they need, avoiding the proverbial “too many cooks in the kitchen.” When it comes to working with clients, Wix Studio truly shines. You can set tailored permissions, provide dedicated client kits and enable real-time editing that keeps everyone on the same page —literally . Clients can leave feedback directly on their sites, making revisions straightforward and efficient and agencies can track performance. Studio offers powerful tools like automated performance reports, simple invoicing options and branded dashboards. Everything is centralized, making client management super smooth and far less stressful.  While Shopify isn't exclusively built for web professionals, it does have several features that can help your team and your clients work well together. Shopify Partners can access client stores through collaborator accounts, set up development stores for testing purposes and manage all their client projects from the Shopify Partner Dashboard. They also get access to APIs and SDKs to build custom solutions for clients. For Shopify Plus clients—Shopify’s large-scale business solution—there's the added benefit of Shopify Flow, which helps automate different business flows. Unlike Wix Studio, Shopify doesn't have built-in invoicing, so you’d have to handle billing separately outside the platform. Bottom line:  Wix Studio is purpose-built for web professionals, giving you powerful collaboration and management tools  like customizable permissions and real-time feedback tools. While Shopify does have collaboration tools, it falls a little short in areas like invoicing and specialized client management.  "As a designer, staying efficient and adaptable is a must. That’s why finding the  best website builders for designers  can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix Explore Wix vs. Shopify  to see how they compare beyond Wix Studio. 06. Ecommerce When it comes to eCommerce, there’s a lot of moving parts. Between managing sales, inventory, payments and points of sale, creating an online store for your clients can feel like a juggling act. But the good news? With the right tools and a smart approach, you can make it happen with ease. Wix Studio eCommerce  sets you up for success with its built-in solution for creating and running your client’s online store. Whether you’re figuring out how to make a website to sell  physical goods, digital services or a bit of both, Studio has you covered, with a max 50,000-item inventory limit (applicable to all Studio plans except for its Basic plan). Studio’s payment options (through Wix Payments ) are pretty comprehensive—you'll be able to set up major credit/debit cards, popular digital wallets and even point-of-sale functionality if your clients need in-person transactions as well. You can also enable multi-cart functionality to allow clients’ customers to check out multiple services and products in one cart. Remember, great eCommerce UX  and eCommerce merchandising  can make all the difference here, whether you’re designing sleek product page examples  or building an intuitive checkout process. Wix Studio also offers tools to help your clients grow and thrive. Native marketing strategies  tools come ready to use, from email campaigns that drive traffic to discount codes that close sales, plus customer review features that build trust. For clients with global ambitions, Studio offers multi-platform selling and dropshipping  integrations, though you might need to add extra tools for multiple currencies or sophisticated international shipping if your client's vision extends worldwide. Shopify, on the other hand, is specifically designed for eCommerce businesses and comes with really strong product management capabilities. You or your clients will be able to easily handle product variants, create collections and monitor inventory across multiple locations. Like on Wix Studio, you can also allow customers to check out multiple services and products in one cart. Shopify also offers great payment flexibility—there’s tons of gateway options, including Shopify Payments which avoids extra transaction fees beyond standard credit card rates. The marketing toolkit is impressive too, with Shopify Email, marketing automation tools, SEO tools, social media integrations and more. There’s also Shopify Audiences for more targeted advertising. For clients selling internationally, Shopify offers multi-currency support, international domains, multiple languages, plus straightforward handling of duties and taxes. The  Shopify Markets feature is a game-changer, making international shipping and i nternational expansion far less intimidating and more manageable. Bottom line:  Wix Studio suits professionals with clients who want an all-in-one solution to sell both physical and digital products, with easy setup and comprehensive payment options. Shopify, however, is ideal for larger eCommerce operations needing advanced product management and robust international selling features. For design inspiration, check out Wix Studio inspiration , where you can explore amazing Wix Studio website examples.  07. SEO and marketing Building the perfect website is only half the battle. The real challenge? Making sure it doesn’t get lost in the crowded online world. It’s not enough to create a site; you’ve got to ensure it’s discoverable, visible and driving results for your clients. Enter Wix Studio SEO  tools, powerful built-in SEO tools to help boost your clients' websites’ visibility. From a clear  SEO features  checklist and structured data markup for rich results, to customizable settings and Google Search console integration, Studio takes eCommerce website optimization  seriously. With every tool at your fingertips, you’re not just creating sites—you’re giving them the best chance to succeed. And because great SEO goes hand-in-hand with marketing, Studio offers integrations with various marketing tools like Google Analytics, Meta Pixel and Google Tag Manager. There’s also the Wix App Market  for any extra marketing tools your clients may need.  If you’re wondering how to drive traffic to an online store , engaging content like blog posts can make all the difference. You can start a blog  to engage an a udience and show expertise in you or your client’s industry. The blog feature lets you or your clients create and manage posts and even tap into AI tools to help generate content when needed.  Shopify also gets it when it comes to SEO. With built-in automatic optimizations like canonical tags, sitemaps and robots.txt files, Shopify simplifies the technical side of things. You can easily edit key SEO elements including title tags, meta descriptions and URLs for all your client’s products and pages. The Shopify App Store also offers a ton of marketing and SEO-enhancing apps such as Yotpo, Loox, SEO Manager, Plug in SEO and SEO Image Optimizer. Shopify doesn't have a tool that generates an entire blog for you, but it does have a blogging engine that helps you or clients with post creation, SEO optimization, comment management, template customization and post scheduling. Bottom line: For professionals looking for the  best website builders for SEO , both platforms are excellent choices. Wix Studio’s robust built-in SEO toolkit and comprehensive marketing integrations make it a great fit for service-focused sites that need a lot of client engagement. Meanwhile, Shopify simplifies SEO with user-friendly, built-in features and a huge app store, perfect for eCommerce sites looking to maximize product visibility and manage blogs efficiently. Also, if you’re exploring how to start a blog , both platforms offer the tools to help grow an audience. Take full control of your website’s look and feel—learn how to make an eCommerce website  using the right tools. 08. App marketplace and plugins The apps and integrations you choose for your client’s online business can make or break your client’s business scales and survive—making access to the right selection crucial.   The Wix App Market opens the door to many ways to extend your Wix Studio marketing integrations  and client projects using a selection of both Wix-developed and third-party apps like Web GL. Studio also offers several powerful, native plugins designed specifically for creative workflows like Figma-to-Studio and Lottie. If you’re curious about customization, exploring guides on how to build Wix apps  or using the app builder  can help you create tools that fit your clients’ unique needs. Shopify's App Store also offers a variety of both Shopify-developed and third-party apps, though they primarily focus on enhancing eCommerce functionality . While Shopify lacks native integrations for tools like  Figma, Web GL or Lottie, they do offer equivalent external plugins.  Bottom line: Both platforms have stellar app markets with extensive third-party options. Studio stands out with its native plugins, particularly for creative professionals, like Figma and Lottie. Meanwhile, Shopify offers a marketplace specifically curated with apps designed for online stores and selling operations. Whether you’re aiming to learn how to build Wix apps or scale a client’s eCommerce store, both platforms have flexible solutions to help you get there. 09. Native deep functionality Using built-in features can save you a world of headaches when it comes to compatibility, updates and security concerns that often arise with third-party solutions. Keeping everything native doesn’t just simplify your workflow; it ensures your client’s site is reliable and efficient in the long run. F or Wix Studio developers , the platform offers a suite of developer tools that let you extend your client’s site’s capabilities without leaving the platform. The Wix AI Assistant generates code and can offer creative solutions, while Wix Blocks lets you build reusable components and custom apps that grow with your client’s needs. Studio’s Open APIs make third-party integrations seamless and custom CSS let’s create freely and responsively. Additionally, Studio’s built-in business solutions—eCommerce, bookings and event websites —help you further customize sites to meet clients' niche needs. Shopify offers a solid framework for developers to customize and extend a store's capabilities. Its API opens multiple ways for building custom apps and integrations that fit specific business needs. If you want to tweak core features, Shopify Functions has serverless customization options—which comes in handy for customizing a checkout experience. Shopify.dev serves as a great resource hub with clear documentation, practical tutorials and development tools. It’s also pretty straightforward to create unique shopping experiences as the platform supports custom storefronts and theme development using Liquid, HTML, CSS and JavaScript. The Script Editor takes this further by letting you automate store operations with tailored scripts. Beyond the built-in capabilities, Shopify's extensive app marketplace has a ton of third-party options to plug into your client’s store.  Bottom line:  Wix Studio is great for professional creators looking for built-in, versatile developer tools to extend site functionality easily. While Shopify is ideal for developers focusing on eCommerce with robust customization and integration options.  See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI Website builder vs. CMS 10. Enterprise and large-scale solutions Building for large-scale clients takes more than just a good platform. You need a system that can handle complex workflows, integrate smoothly with existing setups and scale seamlessly to support millions of users. When it comes to tackling big projects,  Wix Studio Enterprise  delivers a stand out experience with its comprehensive enterprise solution. There’s a dedicated enterprise dashboard where teams can efficiently manage multiple sites, team members and role assignments all in one place. Maintaining brand consistency is also pretty smooth with custom templates and apps, while security needs are covered through SSO integration and custom SSL options. On top of that, Wix Studio Business Solutions  provides tailored tools to help businesses meet their unique needs, while round-the-clock priority support and hands-on training makes sure nothing slows you down. For professionals looking to truly level up, the Wix Studio Partner Program  offers valuable resources and opportunities to expand client offerings and thrive at scale. Shopify Plus is Shopify’s answer for enterprise-level businesses. While it doesn’t offer a dedicated Enterprise dashboard, it does include custom enterprise-specific templates and apps, B2B wholesale channels, extensive API access, expansion stores and unlimited staff accounts for team management.  Plus, there’s access to priority support around the clock to sort out issues quickly.  Bottom line:  While Shopify does offer a fairly robust enterprise toolkit, Wix Studio's enterprise solution is more ideal for businesses needing a dedicated platform for managing multiple sites and teams.  11. Support and community The secret ingredient to building a thriving web creation career? A strong support network and access to resources that keep you ahead of the curve, especially in a world where things seem to evolve faster every day. Wix Studio has you covered with a broad range of support options and learning opportunities. You can conne ct with a customer care expert through live chat directly from your workspace or request a callback for personalized assistance. If you're a Wix Studio Partner, you'll enjoy priority support with quicker responses and dedicated help. T here’s also a resource center which includes the  Wix Studio Academy , a handy Discover page and a dedicated Wix Studio Community  where you can connect with other creators. If you're more of a visual learner, Studio has a YouTube channel that’s packed with webinars, classes and tutorial videos to help you level up your skills. Shopify also provides a ton of support for Shopify Partners, offering a dedicated Shopify Partner Dashboard for managing partnership activities. The Shopify Community Forum acts as a great space to connect with and learn from other partners and developers. Also, partners benefit from priority support and 24/7 assistance. Beyond the basics, Shopify provides practical tools like the Partner Directory to increase your visibility, while Shopify Academy and Shopify.dev offers targeted educational content to build your skills.  Bottom line: Shopify offers strong support for its partners with specialized tools and 24/7 priority assistance. However, Wix Studio’s more personalized support and diverse various learning resources give it an edge. 12. Pricing Alright, let's talk numbers. When it comes to Wix Studio and Shopify, each platform offers a variety of options, at different price ranges. Let's break it down: Wix Studio’s annual pricing plans: Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee. Basic ($12/month): build online brands. Standard ($20/month): accepts online payments. Plus ($32/month): capture leads and boost sales. Elite ($149/month): scale business growth. Enterprise (price available upon request): site management for large-scale businesses. * Prices displayed are for users in the US. Wix Studio also offers month-to-month pricing plans.  Shopify’s annual pricing plans: Basic ($29/month with a discount of $1/month for the first 3 months). Ideal for solo entrepreneurs. Shopify ($79/month with a discount of $1/month for the first 3 months). Ideal for small teams. Advanced ($299/month with a discount of $1/month for the first 3 months): Ideal for growing businesses. Plus ($2300/month with a discount of $1/month for the first 3 months). Ideal for more complex businesses. * Prices displayed are for users in the US. Shopify also offers month-to-month pricing plans.  How Wix Studio’s features and Shopify’s features compare at a glance Feature Wix Studio Shopify Infrastructure Unlimited bandwidth Free hosting for free and paid plans  Free custom domain Automatic SSL PCI compliance  DDoS protection Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Unlimited bandwidth Free hosting for paid plans  Free myshopify.com domain Automatic SSL PCI compliance DDoS Protection  Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Design & creative control Drag-and-drop editor Responsive design for every device  Code-free advanced layout tools  Pixel control 375+ responsive templates Blank canvas Drag-and-drop editor Responsive themes for every device  Advanced layout tools (supported but require CSS) Basic pixel control (deeper control requires open code)  240+responsive themes AI tools Web creation focused AI AI text creator AI image creator Wix AI assistant  AI CMS creator SEO: Meta tag creator and AI content creator for Google Ads Responsive AI eCommerce-focused AI AI text creator (Shopify Magic) AI image creator (Shopify Magic) Shopify AI assistant (Sidekick)  AI Shopping assistant  Scalability & dynamic content Dynamic pages (create your own using Studio CMS)  Large-scale data integration  Reusable assets  Site styles panel and color consistency tools Supports dynamic pages Large-scale data integration  Reusable assets  Collaboration & client management Workspace management Custom permissions Side-by-side creation Real-time editing  Built-in invoicing and branded dashboards  Project management via Shopify Partner dashboard  Collaborator accounts Ecommerce capabilities Built-in eCommerce solution (Wix Stores) Wix Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Multi-cart functionality  Complete eCommerce platform  Shopify Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Shopify markets (international shipping and expansion)  Multi-cart functionality  SEO & marketing Built-in SEO tools Marketing integrations  Blog creation tools  Built-in SEO tools  Marketing integrations  Blog creation tools  App market & plugins Wix App Market Native apps Third-party apps  Shopify App Store Native apps Third-party apps  Native deep functionality Suite of Dev tools APIs Custom CSS Built-in business solutions Suite of Dev tools  APIs Script editor  Enterprise solutions Enterprise solution  Dedicated dashboard 24/7 priority support Enterprise solution (Shopify Plus) 24/7 priority support  Support & community Priority support (Studio Partners)  Wix Studio Academy  Wix Studio Community  Priority support (Shopify Partners)  Shopify Academy  Shopify Community Forum  Pricing Cost per month, billed annually Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee Basic ($12/month) Standard ($20/month) Plus ($32/month) Elite ($149/month) Enterprise (price available upon request) Month-to-month plans are available  Cost per month, billed annually Basic ($29/month with a discount of $1/month for the first 3 months) Shopify ($79/month with a discount of $1/month for the first 3 months) Advanced ($299/month with a discount of $1/month for the first 3 months) Plus ($2300/month with a discount of $1/month for the first 3 months) Month-to-month plans are available  Editor’s note: all pricing and information are current as of 04/03/2025. Learn more about Shopify alternatives to find the best fit for you. Why the right website builder matters  Choosing the best website builder isn’t just a checkbox on your to-do list; it’s the foundation for everything your site can accomplish. After reviewing the features of Wix Studio and Shopify—from their design tools and AI capabilities to their eCommerce strengths and infrastructure—it’s clear that the right choice depends on your unique needs and ambitions. Adi Avrahami, SEO growth specialist at Wix, emphasizes, "The platform you choose directly impacts how well your site can adapt and grow with your goals. It’s not just about design; it’s about creating an experience that keeps your audience engaged." Your platform should feel like a perfect match—not just for your vision, but for the experience you want to deliver to clients and their customers. Whether you’re creating a sleek online store, expanding your eCommerce reach or building a standout client project, making an informed choice now sets the stage for long-term success without unnecessary hurdles. Adi adds, "When you’re building for eCommerce, it’s especially important to think about scalability and SEO. A site that performs well today should have the tools to grow alongside your business tomorrow—including built-in SEO features that save you significant time and cost as you scale." Whichever path you take, remember: a great platform doesn’t just help you build a website; it opens the door to opportunities that help you thrive. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Webflow  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix vs. Wix Studio Learn more: Best websites What is web design? How to design a logo Do you need a website? How to start a business Wix Studio vs. Shopify: which website builder is right for you? Wix Studio truly stands out as a platform for creative professionals seeking design flexibility without coding expertise. Its blank-canvas approach delivers creative control while offering robust team collaboration features, making it ideal for web designers or agencies managing multiple clients. Studio works exceptionally well for professional web creators building sites for clients that sell a mix of physical and digital products, content creators needing strong SEO tools and professionals who value built-in developer tools with native integrations to platforms like Figma. For example, a web design agency managing multiple client websites would benefit from Wix Studio's workspace management and real-time feedback tools, while a freelance web designer could easily set up an online store for a client who has just started a small homemade jewelry business. Shopify clearly dominates the dedicated eCommerce space, particularly for businesses primarily focused on scaling their online stores. Its specialized tools excel at managing large product catalogs, international sales and high-volume transactions. While its editor may be less versatile than Studio's, Shopify's ecosystem is meticulously crafted for retail operations with an app marketplace specifically designed to enhance selling capabilities. Consider a growing apparel brand with hundreds of SKUs and international shipping needs—Shopify's robust inventory management and global selling features would provide substantial advantages. Similarly, businesses looking to expand through partnerships would benefit from Shopify's specialized partner support system with 24/7 priority assistance. At the end of the day, it's about finding what works for you. Wix Studio and Shopify both bring a lot to the table, but Studio's versatility stands out for professional creators working with different types of clients, including those in eCommerce. Its combination of adaptability and practical features makes it particularly appealing to creators who want creative control without sacrificing ease of use—that's what really sets Wix Studio apart. Wix Studio vs. Shopify FAQ Is Wix Studio better than Shopify? The choice between Wix Studio and Shopify depends on your specific needs and preferences. Studio is designed for professional web builders and offers a suite of tools for high-end creation, while Shopify is focused on eCommerce and businesses that are looking to build an online presence and sell products and services.  Should I switch from Shopify to Wix? Whether you should switch from Shopify to Wix depends on what you are looking to achieve with your website. If you are a professional web builder looking for high-creation capabilities, Wix Studio may be a better fit. Explore more: Wix vs. Squarespace Wix vs. GoDaddy Which site is better for eCommerce, Wix or Shopify? Both Wix and Shopify offer strong eCommerce capabilities, but Wix Studio is another strong contender for professional web creators while Shopify is tailored for online store owners. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders What is the difference between Wix Studio and Shopify? Wix Studio and Shopify are different platforms that cater to different needs. Studio is designed for professional web builders, while Shopify is focused on eCommerce. Check out more website builders: Best website builders for designers Best website builders for graphic designers Best one-page website builders Free website builders Cheapest website builders Best website builders for freelancers Membership website builders Best website builders for creatives Best website builders for consultants Best booking website builders Best website builders Canada Vacation rental website builders Does Wix Studio offer the same selling tools as Shopify? While Studio and Shopify offer selling tools, each platform has its own unique features. Studio, for instance, offers AI features for creation efficiency, while Shopify focuses on enhancing eCommerce functionality.

Design high-end sites with efficiency on Wix Studio.  Start creating today → Ch oosing the right website builder  can make or break your design workflow. For web designers, Wix Studio and Framer are recognized as two of the top choices—but which one is the best fit for you?  Wix Studio  is an all-in-one web creation platform built specifically for professionals. It combines innovative AI tools with a powerful editor, collaborative workspace and growth-oriented solutions to help professional web creators design, develop and manage websites with max efficiency. Framer describes itself as a modern, intuitive platform that empowers designers and teams to turn their ideas into high-performance websites —without relying on developers, restrictive templates, or outdated plugins. Both Wix Studio and Framer offer unique advantages, but the right choice depends on your specific needs as a designer. If you’re looking for the best website builders for designers , it’s important to compare their capabilities side by side. From customization options to workflow efficiency, each platform brings something different to the table. Before diving into the details, it’s worth considering how these tools fit into the bigger picture of  how to make a website from scratch . Whether you’re starting fresh or refining your process, the right builder can help you streamline design, development and launch . Meet your design contenders: Wix Studio vs. Framer When it come s to web design , picking the right platform can completely change the way you work and create. Wix Studio and Framer are at the top of the list for designers, each packed with powerful features to help you create beautiful websites, no matter your style or vision.   Shir Berkovitz, design team lead at Wix Studio, says, “Wix Studio was created to adapt to the way designers think and work. It’s about providing the ultimate balance between creative flexibility and efficiency, so you can focus on making your ideas a reality.” But how do they stack up against each other? From flexibility and ease of use to advanced features—including support for those exploring an AI website builder —we’ll break it all down. Shir explains, “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” Whether you’re after simplicity or cutting-edge tools to push your designs further , this comparison will guide you to the platform that works best for you and your clients. Learn more: What is web design? Wix Studio vs Framer: the ultimate comparison From infrastructure to AI features, there’s a lot that goes into a platform. We’ll take a side-by-side look at the specific features both platforms have to offer—and how they impact your day-to-day. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce capabilities SEO and marketing App market and plugins Native functionality  Enterprise solutions Support and community Pricing 01.  Infrastructure Before you start building, you want to know your website is backed by strong, reliable foundations. Let’s explore the hosting, website security  and site reliability  of each platform: Wix Studio gives you the powerful website infrastructure you need to build and scale high-performing websites. Hosting is built in, backed by industry-leading providers like Google Cloud, Amazon Web Services (AWS) and Fastly—so your site runs fast and reliably, with 99.99% uptime . Every plan includes free website hosting , a custom domain name , full DNS management and unlimited bandwidth. SSL comes standard, and your site automatically scales to handle traffic spikes—so web performance stays strong, even during peak demand. Behind the scenes, Wix Studio uses multi-cloud hosting , a global CDN and multiple layers of website security to keep things running smoothly. You focus on design and user experience—Wix Studio handles the rest. Framer’s hosting is designed to balance simplicity with strong performance and security. Built on AWS and powered by CloudFront and S3, it uses load-balanced frontends and large in-memory caches to deliver fast, reliable experiences—with 99.99% uptime. Every site includes enterprise-grade security, with automatic DDoS protection and SSL encryption. By default, sites are published on a Framer subdomain, which can’t be customized. Bottom line : Both platforms score highly when it comes to security, reliability and hosting. Wix Studio takes a slightly more comprehensive, all-in-one approach with a focus on ease of use for larger-scale, high-traffic sites. Framer, on the other hand, is more reliant on developers and built for simplicity and performance. Looking to lock in the perfect name for your site? Use our domain name search and domain name generator  to make it happen.  02.  Design and creative control When it comes to design, having the right tools at your disposal can make all the difference. From creative flexibility to customization options to website templates , let’s see how Wix Studio and Framer compare: Wix Studio design  gives you full control with tools that are both intuitive and powerful. Its  drag-and-drop editor is fully responsive and built to optimize layouts automatically across breakpoints, so you can create responsive websites without writing a single line of code. Wix Studio features  like adaptive positioning, flexboxes that auto-adjust for screen size and an intuitive grid experience allow you to style and arrange your elements with precision while ensuring everything looks perfect on any device. Wix S tudio also brings animations to life with five dynamic types, so you can easily add movement, draw attention and scrollytell using code-free animations and effects like hover , loop and mouse parallax —with even more available via Lottie, Rive and WebGL ( while its free Figma-to-Studio plugin  can help you expedite the creation process) . Add CSS  to your elements to open a whole new range of styling possibilities and create unique designs while maximizing responsiveness. And there’s no need to start from scratch—Wix Studio has 375+ pre-designed, customizable responsive templates  and wireframes  that cater to various industries.  Framer offers a true design canvas, not just a visual HTML  canvas. The editor allows you to design breakpoints side-by-side on a freeform canvas—and designs adapt per screen size with an intuitive auto-layout equivalent. Framer allows designers to create responsive layouts manually using a flexible grid system, breakpoints and layout controls that enable you to set specific design elements that adjust per screen size. However, it doesn't currently have an AI-based system that automatically adapts elements across different devices. You’ll find similar no-code animations and effects to Wix Studio, including parallax scroll, text effects, looping animations and scroll animations. The editor offers four dramatic creative effects; hover, drag, loop and press—and a Lottie plugin that allows you to embed ultra-lightweight and customizable animations. Framer also supports a wide range of CSS styles for hyper customization and 570 free templates that cater to a wide range of industries.  Bottom line : Both Wix Studio and Framer offer intuitive, no-code design tools with responsive layout capabilities, animations and advanced styling options. Wix Studio has a fully responsive editor that auto-optimizes across breakpoints, minimizing the need for time-consuming manual adjustments. While both platforms support CSS customization and Lottie animations, Wix Studio’s AI-powered adaptability and structured grid system arguably make it a more efficient option.  Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03.  AI features AI  is making web creation faster, smarter, and more adaptive than ever. Let’s see how both Wix Studio and Framer compare when it comes to smart tools: Wix Studio AI is built to streamline every stage of web design. Its responsive AI tools make it easy to adapt sections to any screen size—no more jumping between breakpoints. Just one click, and your layout adjusts automatically. For those curious about how does AI work , Wix Studio includes an integrated AI code-assistant. By using a generative AI  m odel (enhanced by Wix), it works seamlessly within a VS Code-based environment. The assistant helps by generating custom scripts, troubleshooting issues and retrieving product-specific answers. Planning your site becomes even easier with Wix Studio’s fully native, AI-powered visual sitemap and wireframe generator . Start by creating a sitemap with AI, then build out your wireframe. As you make changes, your sitemap automatically stays in sync—no extra steps needed. This harmony between planning and design keeps everything running smoothly and ensures you stay focused on creativity rather th an repetitive adjustments. Framer adopts a different angle when it comes to AI. While it doesn't include responsive AI or a native AI-code assistant, developers can still extend capabilities using standard React and JavaScript. Framer also comes with AI-powered site generation capabilities—meaning you can generate live, responsive sites or individual pages from a single prompt. Bottom line: Both Wix Studio and Framer integrate AI, but they differ in scope and functionality. Wix Studio offers a wider range of tools that automate various aspects of web design and development, while Framer focuses on the initial stages of site creation. While Framer is ideal fo r designers looking for freeform creativity and fast prototyping, Wix Studio might be the better fit for agencies and pros that need AI-enhanced speed and flexibility. Learn more: Best AI website builders Best AI web design tools Traditional vs AI website builder AI tools for business 04.  Scalability and dynamic content Scaling a website isn’t just about adding more pages—it’s about building smarter and handling content more efficiently. Let’s see how Wix Studio and Framer approach scalability and dynamic content  for different types of websites : Wix Studio is all ab out efficiency and flexibility, offering tools that make website development  as easy as possible—even for large scale projects. Wix Studio CMS  makes scaling seamless, with dynamic pages, reusable assets and site-wide styles. With dynamic pages, you can design once and auto-generate multiple pages using structured content—perfect for blogs, portfolio websites and eCommerce. The no-code CMS lets you manage and update tons of content centrally—and it supports up to 500k items, plan dependent.  The no-code CMS lets you manage and update content centrally and supports large-scale projects, with top-tier plans accommodating up to 10 million CMS entries. With reusable assets like sections, components and templates, you can build faster while maintaining consistency across projects. You can also set global design rules for colors (including  color of the year 2025 ) , typography and spacing with site styles—so every page stays on-brand.  With Framer, you can also generate and scale dynamic content using their built-in CMS that supports up to 100k content items. You can also connect unlimited items from one CMS to another, enabling dynamic content across your entire site. Framer also supports dynamic pages through its CMS, meaning you can create collections of items with properties you define, like blog posts or product listings. And like Wix Studio, Framer supports reusable components—so you can use your designs and widgets over and over again—whether they’re buttons, nap bars or footers.  Bottom line: Both platforms bring big advantages to scaling website development and handling dynamic content, but they cater to different needs. If your clients want to go big, Wix Studio has a slight edge with a no-code CMS that supports up to 500k items and dynamic pages that auto-generate.  Learn more about Wix Studio's collection storage limits and quotas → 05.  Collaboration and client management If you've been through endless back and forth during a project, you're not alone. Web creators know the struggle of keeping teams and clients aligned. Thankfully, both Wix Studio and Framer offer tools to simplify collaboration and streamline client management. Let's explore how they compare: Wix Studio features are built for teams and agencies, making on-canvas collaboration fast, intuitive and built right into your workflow. From the Wix Studio editor, you can invite teammates, collaborators and even clients to work alongside you in real-time. Role-based permissions make sure everyone has access to the right tools for their role, whether it's designing, reviewing or adding edits. You can easily tag team members for feedback, filter comments to stay organized and gather input directly on the editor. A particularly practical Wix Studio management tool  is content mode. Created so clients can make changes without touching your designs. For a smooth handoff, Wix Studio also includes a detailed handover kit, empowering clients to confidently take over website maintenance . Add to that automated insights reports, and your clients are set up to track performance and make data-driven decisions as they grow. Like Wix Studio, Framer allows you to work alongside your team, building and designing collaboratively. Every change auto-syncs immediately, so all stakeholders stay up to date. Framer also has you covered when it comes to custom roles and permissions—you decide exactly who can design, edit and publish your sites.  Bottom line: Both platforms take the hassle out of teamwork with tools like on-canvas commenting, role-based permissions and real-time client reviews. While Framer offers real-time collaboration tools, Wix Studio features like content mode, the handover kit and automated insights report elevate client management to the next level. "As a designer, staying efficient and adaptable is a must. That’s why finding the  best website builders for designers  can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix For design inspiration, check out  Wix Studio inspiration , where you can explore amazing Wix Studio website examples.  06.  Ecommerce capabilities When it comes to building online stores, the features tailored to eCommerce can make all the difference. Here’s how Wix Studio and Framer compare in supporting your eCommerce goals: If you're building online stores for clients, Wix Studio eCommerce offers a full suite of native tools designed to help businesses succeed. Studio delivers hyper-customizable layouts and product pages, so stores don't just look good—they're optimized for conversions and eCommerce SEO . You can go beyond standard setups with native integrations for features like gift cards, loyalty programs and more. Wix Payments  makes transactions hassle-free, enabling businesses to accept credit cards, digital wallets and local payment methods. This seamless solution pairs perfectly with Studio’s omnichannel approach, meaning you can quickly connect to major marketplaces like Amazon or integrate with native POS solutions for in-person sales. Additionally, advanced eCommerce UX  tools ensure that every interaction, from browsing to checkout, feels intuitive and satisfying. From dynamic product displays to easy cart management, Wix Studio places the customer experience front and center. It also excels in eCommerce merchandising , helping businesses showcase their products in a way that drives engagement. Paired with robust eCommerce hosting , Wix Studio ensures your store is fast, reliable and scalable.  While Framer is a powerful tool for designing websites, it's not specifically tailored for online stores. You can integrate third-party tools and services like Shopify or Stripe to manage product listings and payments, but it doesn't offer native eCommerce solutions. Bottom line: If you’re working on an eCommerce project, Wix Studio eCommerce is built to help you succeed at every stage—from creation to growth. With its native tools like Wix Payments, flexible eCommerce UX and support for eCommerce merchandising, it’s a robust option for scaling stores across multiple sales channels. Framer, on the other hand, prioritizes design and doesn't offer robust native eCommerce features—but it can be extended with third-party integrations. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07.  SEO and marketing A great website isn’t just about style—it’s about being found. Whether you want to drive website traffic , generate leads or help clients grow their audiences, SEO and marketing are must-haves. Here’s how Wix Studio and Framer support your marketing strategies : Wix Studio SEO  comes loaded with features that help your websites rank higher and attract more visitors. The platform gives you strong foundations with SEO-friendly defaults like auto 301 redirects, dynamic XML sitemaps and server-side rendering built right into every site. Want faster results? Wix Studio offers instant Google indexing and automations that save time while improving discoverability. For tailored optimization, the built-in AI meta tag creator generates customizable titles and descriptions for your pages based on their content.  But SEO is just part of the picture. Wix Studio supports smarter marketing strategies with native integrations for platforms like Google, Meta, Zapier and more. Also, with pre-built analytics reports covering traffic, performance and user behavior, you’ll always know what’s working and where to improve. Whether you’re helping a client  start a blog  or running a full-fledged eCommerce campaign, Wix Studio makes it simple. F ramer brings strong SEO features  to the table, too. All pages come optimized out-of-the-box, with full control over SEO markup, indexing rules and redirects. Like Wix Studio, Framer ensures your pages are SEO-friendly by default, from auto-redirects to XML sitemapping and automated SEO that turns CMS content into meta tags and descriptions. While you can still connect to marketing integrations like Google Search Console, other integrations offered by Wix Studio are not available.  Bottom line: When it comes to SEO and marketing, Wix Studio positions itself as one of the best website builders for SEO . With robust Wix Studio SEO tools, it’s an excellent option for creators who want to deliver results. Framer holds its own with SEO optimization, but Wix Studio takes it up a notch with built-in marketing integrations that connect you to Meta, Zapier and more. 08.  App market and plugins Sometimes, the right plugins can elevate your websites from functional to truly unforgettable. Here’s how Wix Studio and Framer stack up when it comes to extending functionality: With Wix Studio marketing integrations  and access to the extensive Wix App Market , you’ll find over 500 apps ready to power up your websites. Whether it’s analytics, booking systems, eCommerce tools or social widgets, these apps make it easy to expand what your site can do.  Plugins are especially great for designers—especially the Figma to Wix Studio plugin. It lets you export your designs straight into Studio and take them an extra mile with no-code website animations , built-in business solutions and more. Wix Studio also lets you tap into its Lottie animations widget, which enables you to add sleek, lightweight vector animations right from the editor. You can also integrate WebGL libraries and add 3D models by embedding external code using a HTML  iFrame.  Framer’s ecosystem leans on third-party plugins and integrations to extend functionality. Having recently introduced its own plugin marketplace, users can access a wide range of third-party tools to enhance their sites, including analytics, forms and interactive elements. Framer also supports Lottie animations, so you can easily bring motion to your designs. For Figma users, Framer offers a seamless import feature, making it easy to transition from design to a live site. Developers have also created WebGL-based components and libraries which can be integrated into projects without the need for custom code. Bottom line: If you want an all-in-one solution with native tools and easy-to-access apps, Wix Studio’s marketing integrations and expansive app market make it the perfect choice for creators who want built-in solutions with no heavy lifting. With 500+ apps it’s great for agencies and freelancers who want no-code-to-pro-code workflows. Framer's marketplace may be a better fit for designers who prefer a lightweight, design-first approach. 09.  Native functionality When everything you need is built right into your platform, you can skip the hassle and zero in on creating something amazing. From custom tools to business solutions, here’s how Wix Studio and Framer measure up: For Wix Studio developers , flexibility and control are at the forefront. Wix Studio provides an open platform where you can customize, extend and refine native business logic with APIs and service plugins. Want to create apps and widgets that you can use across multiple sites? Wix Blocks lets you build apps an d widgets that can be deployed across multiple sites or leverage APIs to extract data from your clients’ businesses and seamlessly integrate it into any front end. Work in your preferred IDE through GitHub integration or build online in Wix's VS Code-based IDE. Also, it's packed with built-in Wix Studio Business Solutions  like bookings, events and even multi-cart functionality (allowing visitors to book services and shop products at once), Wix Studio offers endless flexibility to meet client needs. Whether you’re creating specialized tools or delivering full-stack solutions, the possibilities for developers are endless. Framer’s Fetch capability allows you to get data from APIs and use them on your site without any code. These can range from APIs to full scale production backends. Unlike Wix Studio’s Blocks, Framer doesn’t provide a dedicated framework for creating reusable apps and widgets across multiple sites—but you can still leverage the components capability for reusability across pages. Framer also allows developers to extend site capabilities through third-party APIs and integrations. Bottom line: For developers who want a platform with native functionality and advanced tools, Wix Studio leads the charge. With tools like Wix Blocks and powerful APIs for custom business logic, it offers robust integration and true control with deep functionality at its core. 10.  Enterprise solutions Managing big teams and high-volume projects requires a platform that offers scalability, control and efficiency. Let’s take a look at what makes both platforms stand out when it comes to enterprise-level solutions: For businesses tackling complex projects, Wix Studio Enterprise solutions deliver the tools needed to stay organized and scale with ease. Advanced multi-site management allows you to oversee multiple sites through a centralized dashboard with tiering options for accounts, groups or individual sites. By leveraging company-branded templates and reusable assets, teams can quickly deploy on-brand, functional websites on a large scale.  Wix Studio Enterprise goes even further with enhanced security features like single sign-ons and IP allowlisting, ensuring data and access remain secure. Also, the platform integrates seamlessly with the Wix Studio Partner Program , empowering agencies and developers to collaborate and create high-impact solutions tailored to their enterprise clients’ needs. Framer’s enterprise offering delivers reliable hosting and secure infrastructure, covering the essentials. However, it lacks key features like multi-site management—which can be a drawback for companies or teams managing a high volume of projects. Without them, scaling efficiently becomes more challenging. Bottom line: When it comes to enterprise-grade functionality, Wix Studio enterprise offers users higher-level options. From scalable multi-site management to enhanced security and efficient website creation, it’s an ideal solution for large teams managing significant workloads. Combined with the support and collaboration opportunities available through the Wix Studio Partner Program, Wix Studio ensures businesses can meet their goals at scale. Framer offers a solid starting point, with hosting and security, but for robust enterprise solutions, Wix Studio offers the breadth and depth needed to succeed. 11.  Support and community Exploring a new platform is much easier when you’re backed by a strong community and helpful resources. Here’s how Wix Studio and Framer compare when it comes to support and learning tools: If you’re looking to get up to speed quickly, the  Wix Studio Academy  is your go-to learning hub. Whether you’re a beginner or seasoned pro, you’ll find guides, tutorials, webinars and even sandboxes to experiment with features firsthand. The academy also runs in-person workshops for a deeper, more hands-on learning experience. The Academy also gives agencies the chance to boost their professional profiles with accredited badges in web design, dev and accessibility . To keep the learning momentum going, Wix Studio’s built-along videos make it easy to recreate sections as you follow along, giving you practical experience in real-time. And when you need extra support? The Wix Studio Community  has got your back. This vibrant group of creators is there to help troubleshoot issues, exchange design and coding tips and share insights in the support forum. It’s more than just support—it’s collaboration and camaraderie. Framer also focuses heavily on education, offering platforms like the Framer Academy and Framer University for self-paced learning. Its rich collection of resources includes tutorials, courses and the Framer Fundamentals Course to help you get started. With a dedicated community, Framer fosters collaboration through forums, a Discord server and other platforms where designers, developers, and creatives can collaborate. The focus here leans more towards creative exchange and inspiration.  Bottom line: For those who value both professional growth and collaborative spirit, Wix Studio Academy and Wix Studio Community provide a comprehensive solution. From accredited learning opportunities to a proactive support network, Wix Studio offers tools to help agencies and developers thrive. While Framer brings creativity to the table, Wix Studio strikes the perfect balance between structured learning and a connected community. 12.  Pricing Choosing the right platform means thinking about costs and making sure your choice fits your goals. Here’s how Wix Studio and Framer stack up when it comes to pricing: Wix Studio has five options for professionals covering everything from building online brands to serving enterprise clients. Each plan gives you great tools to match your needs, and you can even test any plan risk-free thanks to a 14-day money-back guarantee. Wix Studio’s annual pricing plans include: Free: Without a custom domain. Basic ($17/mo): Perfect for building online brands. Standard ($27/mo): Supports online payments seamlessly. Plus ($34/mo): Designed to capture leads and boost sales. Elite ($159/mo): Tailored for scaling business growth. Enterprise (price available upon request): Site management for large-scale businesses. Not sure where to start? You have flexibility to explore the platform and see what works best for your business. With Wix Studio, it’s all about finding the right fit to meet your growing needs. Similarly, Framer also provides tiered pricing options to support growing businesses. Framer’s annual business pricing plans include: Free: Without a custom domain. Startup ($75/mo): Up to 15,000 pages. Scaleup ($200/mo): Up to 30,000 pages. Enterprise (price available upon request): For large businesses with custom needs. Bottom line: When it comes to pricing, Wix Studio offers more variety, making it easier to pick a plan that aligns with your needs and budget. And with significantly lower starting costs, it’s easier to get started while keeping expenses manageable. Wix Studio provides flexibility, affordability and a trial period to ensure it’s the right match for your business. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Webflow  | Wix Studio vs. Shopify  |  Wix Studio vs. Elementor  | Wix vs. Wix Studio Editor’s note: all pricing and information are current as of 04/08/2025. How Wix Studio and Framer compare at a glance Feature Wix Studio Framer Infrastructure Robust performance with custom domain, multi-cloud hosting, SSL encryption, global CDN and DDoS protection. Powered by AWS with CloudFront, custom domain, global CDN, SSL encryption and DDoS protection. Design flexibility Fully responsive editor, AI-powered adaptability, pre-designed templates, CSS customization, Lottie support, no-code design tools. Flexible design canvas with manual breakpoint management, CSS customization, Lottie support. AI features Extensive AI tools (responsive AI, AI code assistant, sitemap generator). Limited AI tools (site generation and fast prototyping with AI assistance). Scalability & CMS No-code CMS supporting up to 500k items, dynamic pages, reusable components. CMS supporting up to 100k items, dynamic pages and reusable components. Collaboration Real-time collaboration, client management tools, role-based permissions. Real-time collaboration with custom roles, auto-syncing changes, role-based permissions. Ecommerce Built-in eCommerce with omnichannel capabilities, integrations with POS, loyalty programs. No native eCommerce; can integrate with third-party tools like Shopify or Stripe. SEO & marketing Built-in SEO features (auto 301 redirects, XML sitemaps, Google indexing) and native marketing tools. Strong SEO (auto redirects, XML sitemaps) but limited marketing integrations. Customization Code-free animations, Lottie support, adaptive design features and extensive template library. No-code animations, flexible grid system and Lottie integration for advanced effects. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Which website builder is right for you? Choosing the  best website builder  comes down to your goals and how you like to work. Wix Studio is the go-to choice if you’re after an all-in-one platform that’s as efficient for agencies as it is for freelancers. Its powerful yet intuitive tools strike the perfect balance, offering design flexibility without unnecessary hurdles. Shir shares her perspective: “Wix Studio was built to give web creators that rare combination of freedom and simplicity. You can craft something stunning without getting caught up in unnecessary complexity, allowing you to focus on bringing your vision to life.” Framer, on the other hand, might be a good match if you’re part of a small team. It leans more heavily into creativity and custom design, which might appeal to teams focused on those parts.  Still, Shir notes, “Wix Studio is designed for professionals who want to focus on what matters most to their projects. Its scalability and efficiency mean you can confidently take on any challenge, no matter the size.” While both platforms bring plenty to the table, Wix Studio has the edge. It’s a platform you can grow with, whether you’re just starting out or handling large-scale projects. Take a look for yourself and see if it’s the right fit to make your goals a reality.  Start creating your next project with Wix Studio  today and experience an all-in-one platform built for efficiency, scalability and web creation without limits. Wix Studio vs. Framer FAQ Is Wix Studio better than Framer? Both Wix Studio and Framer offer powerful tools for building websites, but they cater to slightly different needs. Wix Studio is built with web creators, teams and agencies in mind, offering robust multi-site management, built-in hosting, advanced SEO tools and flexible collaboration features. Framer excels in rapid prototyping and visually polished landing pages. If you're looking for a full-stack solution with scalability and client-ready features, Wix Studio may be a better fit. When the time comes to transform your hard work into new opportunities, the  Wix Studio certification  is there to boost your skills and your credibility as a professional. How much is Framer vs. Wix? Both Framer and Wix Studio offer tiered plans, including a free option to get started. Framer’s pricing starts with a free tier for personal use, with paid plans beginning around $75/month for basic sites and increasing for more advanced features. Wix Studio is part of the Wix ecosystem and also offers a free plan, with scalable pricing based on your project needs. It includes built-in hosting, custom domains, eCommerce capabilities, SEO tools and client management—all in one platform—making it a comprehensive solution for professionals, agencies and teams managing multiple sites. Is Wix Studio better than Wix Editor? Wix Studio is a more advanced platform compared to the Wix Editor. It's designed specifically for web creators, agencies, freelancers and power users who need greater design flexibility, responsive behaviors and team collaboration tools. If you're building complex sites or managing multiple projects, Wix Studio offers a more powerful workflow. Explore more: Wix vs. Squarespace Wix vs. GoDaddy Wix vs. Shopify What's the difference between Wix Studio and Framer? Wix Studio focuses on delivering a full website-building platform with features like native eCommerce, multi-site management, integrated SEO and team collaboration. Framer, on the other hand, is known for its visually rich, animation-friendly interface geared toward landing pages and prototyping. While both offer visual design tools, Wix Studio is more feature-complete for end-to-end site development and client delivery. Which platform is better for designers—Wix Studio or Framer? It depends on your design goals. Framer is a great choice for designers focused on motion design and quick landing page creation. Wix Studio offers deeper control over layout, responsive behavior and advanced design capabilities—plus tools for handing off or collaborating with developers and marketers. For designers working on full websites or with client teams, Wix Studio provides more long-term flexibility. Does Framer offer more customization than Wix Studio? Framer allows for deep visual customization and animation, which is ideal for one-off pages or prototypes. Wix Studio, however, balances visual freedom with structured design, responsive logic and developer-grade customization through Dev Mode and Velo. If you need advanced customization across multiple pages or projects, Wix Studio gives you that capability within a more scalable framework. Can I start with a free portfolio website on Wix Studio or Framer? Both platforms offer free plans, but free sites are published on a branded subdomain. To use a custom domain and unlock professional features—recommended for portfolio websites—you’ll need a paid plan on either platform. Get inspired by portfolio examples and sample portfolio websites .

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder  isn’t just a technical decision—it’s a creative one that will shape how you work, collaborate and grow. For any agency or freelancer navigating how to make a website from scratch  or refining their craft, two platforms often steal the spotlight: Wix Studio  and Webflow. But which one is right for you? Both have earned their reputations among pros, making the Wix Studio vs. Webflow decision is a tricky one. From design flexibility and ease of use to security and scalability, every feature matters when you’re creating a site that impresses clients and grows businesses.  In this article, we’ll break it all down into 13 clear categories to help you compare these platforms. Covering web design  and CMS capabilities to client handoff and performance, you’ll get a clear, side-by-side look at what matters most—so you can choose the right platform for your business today, and where you want to take it tomorrow. First, let's see how Wix Studio and Webflow compare at a glance. Get to know Wix Studio and Webflow before you choose Before we get into Wix Studio vs. Webflow, it’s important to understand what each platform brings to the table—both in terms of vision and capabilities.  Wix Studio  Wix Studio is built for agencies, enterprises and freelancers who want powerful website building tools, without compromising on creativity. As one of the best website builders for designers , it combines out-of-the-box business solutions with advanced capabilities, so you can create fully customized sites that scale with your clients’ needs. As Roy Wax, PMM at Wix Studio, puts it, “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so web creators can do more, and do it better.” And because it’s part of the Wix ecosystem, Wix Studio runs on threat-tested infrastructure that includes enterprise-grade security, automatic updates, built in SEO tools and more, right out of the box. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Webflow Webflow describes itself as a website experience platform that lets marketers, designers and developers come together to build, manage and optimize web experiences. Often praised for the freedom and flexibility it offers, Webflow’s customization tools appeal to professionals looking for deep control over their projects. Both platforms bring a lot to the table. From here, we’ll break it down even further so you can confidently make your pick. Wix Studio vs. Webflow: a feature-by-feature comparison Finding the right platform for your web design projects is about more than just features—it’s about how those features align with your workflow, your team’s needs and your long-term business goals.  In this section, we dive deep into the core features of Wix Studio and Webflow and compare how each platform performs in these critical areas.  Let’s explore the key differences between Wix Studio and Webflow: Infrastructure Design and creative control Templates Ecommerce Business solutions AI tools CMS Learning resources and support SEO Marketing integrations and plugins Collaboration and client management Native deep functionality Enterprise Pricing 01. Infrastructure When choosing a website builder, it’s easy to get caught up in flashy features. But the true foundation of any platform lies in its infrastructure. Without solid security, reliability and performance, all the creative tools in the world won’t be enough to protect your work, or your clients’ data. Wix Studio provides a fully managed free website hosting  solution, eliminating the need for external providers. Built on Google Cloud, AWS and Fastly, it ensures high-speed website performance  and global CDN  coverage for fast content delivery.  Domain management  is included, allowing you to easily register and manage your domain name  without extra setup. For security, Wix Studio benefits from being part of the wider Wix platform which is tasked with protecting the sites and data of over 282 million users—from sole traders to large enterprises—so it keeps high website security  standards in place. That means Wix Studio has security experts who optimize and monitor the platform to prevent, detect and respond to potential vulnerabilities and cyber-attacks as they arise. The platform provides 24/7site security monitoring, complies with the highest security standards and uses HTTPS and automatic SSL  so your clients’ site data is protected at all times. Other notable Wix Studio features focused on security include built-in DDoS  protection, a robust payments system that protects against fraudulent transactions and site backup  for rapid data recoveries. For site reliability , the platform is engineered for industry-leading resilience and limitless scalability, boasting an impressive uptime  rate of 99.99%. Webflow offers what it describes as reliable, scalable, fast and secure hosting. Powered by AWS’s infrastructure and Cloudfare’s global CDN, it covers select enterprise customers with a 99.99% uptime SLA. Like Wix Studio, you can register and manage your domain directly—without hassle. Webflow also uses HTTPS by default, ensuring secure data transmission for all hosted sites. Webflow has comprehensive security built into its platform to serve over 3.5 million users such as SSL certificates , automatic backups, DDoS protection and 24/7 security monitoring. Bottom line:   Both Wix Studio and Webflow prioritize exceptional security and reliability, so you can feel confident that your client sites are in safe hands. That said, Wix Studio slightly edges ahead by meeting additional international privacy and data protection standards, including ISO 27001 compliance.  Looking to lock in the perfect name for your site? Try the  domain name search  and  domain name generator  to make it happen.  02. Design and creative control The editor is where the real work happens. It’s where you’ll spend the bulk of your time building client sites—so it needs to feel intuitive, efficient and powerful. Wix Studio Design is built to make you feel right at home. The clean, responsive editor helps you work smarter, not harder, supporting complex design projects without a steep learning curve. You can build fully responsive sites across all breakpoints without writing a single line of code or knowing CSS. At its core is the drag-and-drop editor , now enhanced with advanced tools like grids, flexbox and adaptive positioning for greater layout control. Add animations, effects and WebGL-powered visuals to create dynamic, on-brand sites with ease. Want to work from your existing designs? The Figma to Studio plugin lets you import layouts directly. For more control, use custom CSS or incorporate vector-based animations with built-in Lottie widgets or Rive integration. You also get two modes: full and content. Content mode simplifies client handoff, giving clients access only to editable content like text and images—no risk of breaking layouts. Webflow’s Designer brings HTML, CSS and JavaScript into a visual canvas. While not fully drag-and-drop, it uses a box model for granular control. You get a pixel-accurate canvas, hover previews and deep styling options—but it comes with a learning curve. To help, Webflow offers an eight-step onboarding guide with tutorials. Like Wix Studio, Webflow supports Lottie and Rive. It also has a separate content editor for clients, but this will be deprecated and replaced with a new “edit mode” by the end of 2025. Bottom line:  Both Wix Studio and Webflow offer powerful editors packed with advanced design features for building standout client sites. But Wix Studio stands out for its smoother drag-and-drop  experience, built for faster workflows and ease of use—especially if you’re new to web design. Webflow offers deep control for those who know CSS, but it takes more time to learn. Whether you’re working from  Wix Studio examples or experimenting with the color of the year 2025 , Studio’s creative tools help you go from idea to launch without getting stuck in the weeds—so you can focus on bringing bold ideas to life. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. Templates For agencies and freelancers, pre-designed website templates  aren’t just time-savers—they’re creative springboards. They help speed up production while offering fresh starting points for client projects. Wix Studio delivers here, with 375+ professionally designed, fully customizable and responsive templates and wireframes across a variety of industries. On the Studio templates page, you can search by type, industry feature and style, helping you find an ideal starting point for your next project fast. There’s also an inspirational section where you can get useful templates for clients who like to push your creative boundaries that bit further. While Wix Studio's templates team continues to expand its collection, you can always jump into the Wix Editor to access 900+ more designs or get an alternative head start with the range of static and interactive presets available in the Wix Studio Editor. “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Templates are also a strong suit for Webflow. Users can choose from over 6,000 customizable business, portfolio and  blog templates , covering everything from furniture stores to SaaS companies. But unlike Wix Studio, only around 87 of Webflow’s templates are available for free.  Webflow's templates page is also easily navigable, thanks to its search capability, and even includes a featured section showcasing a monthly selection of curated templates. For those more interested in creating their own templates and adding a new revenue stream, you can design and sell templates  with both Wix Studio and Webflow. Studio creators can keep 100% of the profits they earn through mid-2025, while Webflow allows creators to earn 80% of their total template sales. Bottom line: When it comes to templates, both Wix Studio and Webflow have strong template libraries that cover a wide range of use cases. But Wix Studio stands out by offering more templates for free, giving creators a larger share of revenue and topping into the broader Wix ecosystem, which includes hundreds of additional designs to choose from. Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 04. Ecommerce If you’re building websites for online stores, booking-based websites or niche services, having flexible eCommerce tools built right into your platform can be a major time-saver. And when those tools are tailored to specific industries, it’s even better. With Wix Studio eCommerce , you have all angles covered for your eCommerce clients. You can customize the look and layout of product and category pages and use SPIs to tailor the cart and checkout experience to fit your clients’ needs. In addition, one of Wix Studio’s unique benefits is the ability of multi-vertical cart options, meaning site visitors can add both book a service and buy products and add them to one shopping cart, making their shopping experience smoother.  Online payment processing  is easy, too. If you're located in the U.S. or Canada, you can set up Wix’s POS system  so clients can accept and keep track of payments more easily. You can also target mobile-first customers with a customizable branded mobile app, integrate with 100+ global payment providers and take major debit and credit cards, Apple Pay and Tap to Pay on iPhone. Webflow offers eCommerce as a native tool, giving you access to features like customizable carts, checkout and delivery options, mobile store management and POS integration. However, when it comes to more industry-specific needs, like offering multi-vertical carts for businesses that need to sell both physical products and book services (like restaurants, hotels or other booking-based businesses), you’ll find yourself relying on third-party integrations to fully tailor the experience for different types of clients. While Webflow’s eCommerce solution provides powerful functionality, you’ll need to combine external tools to truly customize your solution for different industries. Bottom line:  If you’re building sites for clients who sell, book or offer services online, Wix Studio delivers a more flexible and ready-to-use eCommerce solution out of the box. From multi-vertical cart options to built-in POS and mobile app capabilities, it’s designed to meet diverse business needs without relying on extra workarounds. Webflow offers solid eCommerce features, too, but Wix Studio gives you more tools to work smarter, and deliver faster. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders 05. Business solutions When you’re building sites for clients, you’re not just delivering a design—you’re helping power their business. That’s where built-in business solutions can make a big impact. Instead of stitching together tools or relying on third-party platforms, you want a web creation platform that comes ready with everything from client billing and project management to analytics, automations and customer engagement. Let’s take a closer look at how Wix Studio and Webflow compare when it comes to handling the business side of web creation. Wix Studio business solutions  come equipped with built-in features for bookings, events, hotels and restaurants—giving you the flexibility to serve clients across a wide range of industries. Tools like the new Functions Builder make it easy to add advanced business functionality to any client site without relying on third-party platforms. From the start, you’re set up to meet your client’s business needs and deliver a complete, scalable solution.  But it doesn’t stop at serving the most common business verticals—it's helping agencies get even more targeted. It recently launched Wix Donations , which lets you set up multiple fundraising campaigns on sites for your charity-focused clients and start collecting donations in minutes—all without the complexity and cost of a third-party platform. While Webflow doesn’t come with the same out of the box business tools you’ll find in Wix Studio, it does give you flexibility through third-party apps, APIs and custom integrations. You can build online stores, booking-based sites and content-rich experiences using native tools like Webflow eCommerce. For advanced business functionality, you’ll typically rely on platforms like Zapier or other third-party plugins, but this can add more complexity (and costs) to your build. That said, if you have specific business needs and the dev skills to match, Webflow’s deep customization options can still help you get there—with a bit more setup on your end.  Bottom line: When it comes to business solutions, Wix Studio gives you more built-in options. You get built-in tools tailored to industries like restaurants, hotels and charities—no extra integrations needed. Webflow offers flexibility, but you’ll need third-party tools to match the same functionality. If you want to move faster and do more with less setup, Wix Studio is your best bet.  Ready to take your skills to the next level? The Wix Studio certification  is your gateway to unlocking new opportunities, boosting expertise and enhancing your credibility as a professional.  06. AI tools No comparison of today’s top platforms is complete without a look at their AI -powered features. As the role of AI grows in the web creation world, it’s worth asking: how do these platforms measure when it comes to building smarter, faster and more creatively?  Let’s break down how Wix Studio vs. Webflow approach AI—and what that means for anyone looking for an AI website builder  that can boost efficiency without sacrificing control. Wix AI has been around since 2016, long before artificial intelligence became a regular topic in our daily conversations. Back then, Wix introduced Artifical Design Intelligence (ADI) —a powerful tool that could suggest a website layout based on a few simple prompts. Fast forward to 2023, and Wix Studio AI launched with an expanded set of AI-powered tools, putting efficiency at the core of web creation. One standout feature is responsive AI, which allows you to adjust sections to fit all screen sizes with just a click. This means you can skip the hassle of jumping between breakpoints to make manual sizing adjustments. Then there’s the AI text creator, which combines the power of AI with Wix Studio’s deep understanding of web creation. It helps you quickly generate high-quality copy for different sections of your client sites. Need visuals? The AI image creator lets you generate images by simply describing what you need. And if you're working with video, the auto-generated trailer tool impressively transforms video files into polished, professional trailers in minutes. Wix Studio’s native AI tools go beyond text and images. They help you create meta tags and Google Ads copy as part of your SEO strategy, build CMS collections and even generate code with the AI code assistant. All these features are designed to help agencies and freelancers create at scale. Also, the new AI site chat acts as a virtual guide, helping site visitors from the moment they land on a website to when they make a purchase. Finally, one of the exciting new AI tools is the virtual sitemap and wireframe generator . This powerful tool speeds up the site planning and creation process. Just enter key project details—like business type, site description, goals, target audience and tone of voice—and let AI generate a customized sitemap and wireframe tailored to your client's needs. Webflow describes itself as “bullish on the extraordinary potential in the marriage between AI-assisted generation and visual development.” Its AI Learning Assistant is available in the Designer’s Add panel where you can type a question and the Assistant will run the query into its Knowledge Base. Used primarily as a search engine, the Learning Assistant enables users to find answers conveniently without leaving the editor. Webflow’s new AI Site builder goes further and helps users to go from zero to website faster. Still in its beta stage, the tool generates a series of website themes tailored for you based on a few details about your client project. Despite Webflow not offering as many AI tools as Wix Studio, the company made a strong statement of intent in 2024 with its acquisition of Intellimize, a startup that leverages AI to personalize websites for unique visitors. Webflow says the move will give users greater AI-powered personalization, AI-driven copy suggestions and actionable insights based on data. Webflow has also announced details of its new AI copilot product which is still in the works. Using the tool directly in the Designer, you’ll be able to generate, alter or summarize static and CMS content with simple prompts and quickly translate content into different languages. The company has also extended its AI capabilities with the release of new tools that auto-generate styled sections and content and run A/B tests. Bottom line:  Wix has been leading the charge with AI for several years, and the results speak for themselves. It’ll be interesting to see what Webflow brings to the table in the months ahead, but for now, Wix Studio offers more out-of-box AI capabilities. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 07. CMS Both Wix Studio and Webflow go beyond just being website builders—they’re powerful tools for web professionals who specialize in creating complex client sites. A big part of that is their robust, built-in content management systems ( CMS s), designed to help you manage dynamic content  with ease and efficiency. Wix Studio CMS makes it easy to manage content-heavy sites, giving you a flexible way to store, organize and display dynamic content—no code needed. Its advanced design capabilities make it easy to integrate content seamlessly into your designs, streamlining the creation process. Wix Studio users can manage up to 10 million CMS items, making it a powerful solution for high-growth, content-heavy and developer-driven web applications. Built for seamless teamwork, Wix Studio’s permissions system gives you control over how clients, teammates and collaborators interact with site content. You can also use database collections to create dynamic pages and repeating elements fast—perfect for scaling layouts across blog posts, product pages, team bios and more. The extensibility of Wix Studio's CMS sets it apart. With Data APIs , you can extend its capabilities with code, control filters and sorting, query items, intercept interactions using hooks and aggregate data from collections—perfect for those who need advanced customization in web development . Also, the CMS can operate as a headless solution , giving you the flexibility from any app or website you build. To top it off, Wix Studio CMS was recognized for its accessibility , being named the most accessible CMS platform in the Web Almanac’s 2024 annual report . Wix Studio also offers powerful features like reusable assets, templates, site s tyle and themes, helping you maintain a uniform style across projects while speeding up workflows. Learn more about Wix Studio's collection storage limits and quotas → Like Wix Studio, Webflow’s CMS is aimed at “everyone who has a hand in crafting digital experiences.” It allows marketers, designers and developers to add, edit and update content at scale, visually in the platform or programmatically through its headless APIs or with support from its AI Assistant. Webflow’s CMS is also equipped with tools for teams, enabling commenting, editing and collaborating directly on designs to avoid project delays and unintended changes going live. You can improve content organization and visitor navigation by dynamically linking CMS data across collections using reference fields. Bottom line:  Both Wix Studio and Webflow offer powerful CMS capabilities for building complex, content-heavy websites. But a key difference lies in how much content you can actually manage. Wix Studio stands out with significantly higher CMS item quotas across all plans—starting at 1,500 on the Basic plan and going up to 500,000 on Elite. In comparison, Webflow caps out at just 10,000–20,000 items on its business plan. Even at the mid-tier, Wix Studio’s Plus plan offers 20,000 items, making it a stronger option for scaling. Webflow, on the other hand, offers 50 items on its free plan, none on Basic, 2,000 on CMS,and tops out far sooner—falling short at every level. Learn more about CMS: Website builder vs. CMS Best content management systems What is CMS in web design 08. Learning resources and support A great platform doesn’t just offer powerful tools—it also helps you master them. Both Wix Studio and Webflow invest heavily in education, with dedicated learning hubs, expert communities and hands-on tutorials designed to support web creators at every stage. Whether you’re upskilling or onboarding a new team member, here’s how each platform helps you stay ahead. Wix Studio Academy  offers a range of educational content through guides, interactive resources, webinars, tutorials, sandboxes and in-person workshops designed to help you excel. With content that covers everything from layout fundamentals to advanced animations, the Studio Academy supports continuous learning at every stage of your website development journey. The Wix Studio Essentials Course is a great place to start, giving new users a detailed view of the platform. Then, there’s Studio’s build-along videos, which enable users to recreate sections and try out Wix Studio features  while they watch. Beyond structured learning, the Wix Studio Community  is where web creators come together to share feedback, ask questions and exchange real-world insights. It’s a space built for collaboration, where you can connect with other creators, designers, developers and freelancers working across all  types of websites (thousands of whom are connecting and collaborating on Discord) . When it comes to support, Wix Studio offers 24/7 customer service in English through phone, chat and email (additional languages supported during set hours as well as an AI-powered chatbot). You can also track past interactions through the Customer Care ticket log in your Workspace. Those in the Partner Program  enjoy priority support. Webflow University has its own take on learning resources, with a particular focus on detailed documentation through its Help Center and online courses covering everything from the introductory Webflow 101 to advanced features like connecting to payment gateways. Its approach to interactive learning is a little different from Studio’s, giving it a fun gamification twist, educating and entertaining on the basics of layouts, CSS grid and flexboxes through interactive games. Webflow also provides certification and badges for users to showcase their skills on their website, the Marketplace and for pitching to clients. Webflow places a strong emphasis on its AI-powered support system to solve user issues. They also provide customer support via email, and aim to reply to all requests within 48 hours. They also offer enhanced customer service options for paid plans. There are live agents offering support; however, this channel may not be available for all queries at all times of the day.  Bottom line: Whether you’re looking to sharpen your skills or grow your network, both Wix Studio and Webflow offer valuable educational ecosystems. But Wix Studio takes it a step further—with a dedicated academy that evolves alongside the platform and a community that brings together creators of all levels, Studio comes out on top for customer resources and support. 09. SEO There was a time wh en web creation platforms didn’t need to give much consideration to SEO, but a lot has changed. Nowadays, SEO is a non-negotiable feature for any web creation platform—especially for agencies and freelancers building sites that need to rank and perform.  Wix has invested heavily in recent years too, ensuring every site built on its platform is backed by a strong technical SEO foundation, built to compete in organic searches and align with the latest search engine requirements. Wix Studio SEO  offers features like dynamic XML   sitemaps , auto 301 redirects and an  SEO checklist , along with AI-powered Wix Studio features and advanced built-in capabilities like automatic sitemap updates, optimized robots.txt files, automated structured data markup and an SEO assistant auditing tool . The platform integrates with leading applications like Semrush, Google Analytics, Google Search Console, Bing, IndexNow and Wincher so you can tap into your favorite SEO tools without leaving Wix Studio. When you start a blog with Wix Studio, you can take full advantage of these SEO tools to help your content rank higher. From keyword optimization to performance tracking, Wix Studio makes it easy to implement SEO best practices and boost your blog’s visibility right from the start. "If you're looking to attract people to your website through search engines, blogging remains highly relevant. It's a great way to get your website content ranking and generate organic traffic, but it's also an important way to use content to build your brand's search authority on key topics." - Rebecca Tomasis, blog SEO team lead at Wix While much of Wix Studio’s SEO focus is on efficiency and customization, it backs it up with deep industry knowledge. The Wix SEO Hub  is an excellent resource for getting fresh insights from experts both within and outside Studio through: SEO Webinars SERP’s Up Podcast Guides, case studies and a comprehensive free course for learning SEO Webflow comes with similar standard SEO features built in, including schema markup editing, sitemap control, automated meta titles and descriptions, alt tag editing and 301 redirects while offering plenty of control to optimize your client sites manually. Like Wix Studio, it hosts its sites on a globally distributed CDN infrastructure and optimizes media in the background to ensure sites achieve optimum performance. Bottom line: Wix Studio and Webflow provide a strong foundation for SEO, but Studio goes further with more built-in, automated tools to help professionals scale organic growth. Plus, with an SEO Hub that helps web creators stay up to speed with an industry constantly in flux, Studio gives you what you need to help client sites rank—right out of the box. Learn more: How to start a blog What is web design? Best website builders for SEO 10. Marketing integrations and plugins Let’s face it—when it comes to marketing your client’s site, the right tools can make or break your strategy. That’s where marketing integrations and plugins come in, and both Wix Studio and Webflow bring a solid set of options to the table. Whether you’re looking to connect with customers, run smooth campaigns or keep an eye on performance, both platforms have something to offer. But the way they do it? Well, that’s where the real difference lies. Let’s explore what each platform brings to the marketing game. Wix Studio marketing integrations  are designed to streamline your workflow, offering a powerful suite of tools that make it easier for marketers to connect with their audience. Along with the SEO tools mentioned above, Wix Studio lets you easily connect with major social media platforms like TikTok, Meta, LinkedIn, Instagram, YouTube and WhatsApp, allowing you to create, schedule and post content from one place. You can also manage all your DMs and emails through a unified inbox. For eCommerce clients, you can sync your sites with popular sales channels like Amazon, eBay, Wish and Google Merchant Center and manage order fulfillment straight from your workspace. For deep site performance insights, Wix Studio has everything you need built-in and at no additional cost. It’s integrated with key analytics tools like Google Analytics and Google Ads so you can automatically capture business events like page views, clicks, leads and purchases—without having to manually define them. You can also extend your business solutions by choosing from over 500 apps from the Wix App Market  that work seamlessly with the platform, connecting to your preferred apps by embedding HTML code snippets in sites, or creating your own custom integrations using Wix-made APIs. Webflow’s plugins and integrations also offer a host of marketing tools , which categorizes them into integration types to help you find what you’re looking for.  It has all the usual social media integrations, along with popular email marketing  applications and reporting tools. For more marketing capabilities, you can search its 280+ apps or explore those available on the Webflow Marketplace. For analytics, Webflow offers a new native tool called Analyze, which gives users insight into how visitors interact with a website. While it’s valuable data for any professional, it comes at a cost and is only available as an add-on to paid site plans. Bottom line:  Marketers want to know they have their favorite tools at their disposal, no matter what platform they’re working on. Wix Studio and Webflow have all the important ones covered, but Studio gives you more for free. Anything outside their native solutions, Studio and Webflow’s respective marketplaces should keep marketers' content. 11. Collaboration and client management It’s no surprise that in the age of AI, efficiency is one of the key battlegrounds in web design. But while all the talk is about artificial intelligence, those overlooking effective management tools are missing a central piece of the productivity puzzle. Wix Studio management tools  excel in streamlining operations and tackling bottlenecks with a variety of powerful tools. Take its workspace, for example—it gives you a 360-degree view of all your projects, letting you create and manage multiple sites from one central hub. You can handle all your agency’s tasks here, including managing billing and subscriptions, support tickets and reports. And with the Wix Studio mobile app, you can do it all while on the go. Wix Studio also offers a full suite of collaboration tools, including custom roles and permissions, concurrent editing and on-canvas comments to get your team working smoothly and in sync. Multiple designers, content editors and a developer can work simultaneously, keeping projects moving forward. On the design side, Wix Studio saves time with custom templates, widgets, reusable sections and design libraries that can be shared across teams and multiple sites. You can also enhance and accelerate your client handover process with Studio's personalized client kits, ensuring they have everything they need for a smooth and successful transition. With Webflow, multiple teammates can edit content simultaneously while only one person designs and builds a site’s structure (unless you are using Webflow Enterprise or are an Enterprise Partner, which gives you access to ‘page branching’). To keep the design process fluid, users can also hand off design control between teammates and see in real-time where other people are working on a site. The platform offers design efficiency with Components and Libraries, which let users create customizable blocks from elements to keep a consistent and scalable design workflow and reuse and share them across different websites. While Webflow’s workspace offers many of the same tools as Wix Studio, it falls short when it comes to client experience features like client kits and the customer care ticket portal offered by Studio. Bottom line: While it’s clear that both platforms recognize the importance of management tools, Wix Studio has efficiency at its core. Compared with that of its competitor, Wix Studio’s workspace feels like a much more unified place where you can manage your agency. The platform also offers a more flexible collaboration suite and users have the advantage of working on the go with the Wix Studio mobile app. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity, and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix 12. Native deep functionality As deman d grows for agencies to build even more unique online experiences for clients, platforms have had to provide powerful, customizable dev tools that prioritize flexibility and control. Webflow and Wix Studio have both stepped up. Because Wix is widely recognized as a low-code, no-code website builder , many don’t realize that Wix Studio offers a development platform that goes beyond that. It lets you customize and extend the platform by using APIs, service plugins and custom CSS capabilities to replace or enhance native business logic, features and workflows. It has Wix Blocks, a standalone editor to build apps  and develop bespoke widgets for the Wix ecosystem that you can deploy across multiple sites and sell on the Wix App Market. With Wix Headless , devs can leverage the platform’s powerful business solutions and APIs to extract data from your client’s business and seamlessly integrate it into any front end. With Studio, you can also build on your preferred IDE through a GitHub integration or online in the VS Code-based Wix IDE to create anything your clients need, from custom functionalities to full-stack solutions. Now, whoever said Wix Studio is not for devs? Webflow is no stranger to the dev community and attracts developers for its HTML/CSS capabilities and dev features to build custom-designed websites from scratch. The platform’s APIs let you build on top of core features, such as the CMS, forms and eCommerce, so you can create apps that can be shared and sold in the Webflow Marketplace. It can also connect with third-party tools through its headless CMS. Bottom line:  Webflow has a thriving dev community that trusts its tools and dedicated support. Despite some misconceptions, Wix Studio is an excellent choice for developers who are drawn to the powerful built-in business solutions and CMS they can build upon and Studio’s more generous CMS items quotas. As its dev offering expands, more agencies interested in complex builds and looking for value are choosing Wix Studio. 13. Enterprise To meet the needs of big businesses with multiple websites and complex needs, a web creation platform must have scalability —offering enterprise solutions like multi-site management, robust integrations and hyper efficient site creation. Wix Studio Enterprise  has them in spades. From one centralized dashboard, you can manage thousands of sites with account, group or site level tiering for CMS, analytics and performance monitoring. With shared libraries of custom site templates, widgets, apps, reusable sections and design elements, big brands can build at scale and stay consistent across every asset. Hundreds of open APIs can connect you to the systems these businesses rely on, like DAM, ERP and CRM, while out-of-the-box integrations give you access to the most popular business software and proprietary apps. And it’s all backed up by enterprise-grade security, a dedicated success manager and 24/7 priority technical support. Webflow also offers a tailored platform for enterprise customers focused on launching high-performing web experiences faster. Like Wix Studio, you can build at scale using your design system across multiple sites and connect with the solutions enterprise clients need through APIs, integrations and apps. Those on Webflow’s Enterprise plan are eligible for personalized help from a dedicated account manager and on-demand customer support. They can also launch with peace of mind having enterprise-grade security features and reliable hosting infrastructure backing up their sites. Bottom line:  Both Wix Studio and Webflow have solid solutions for enterprise companies, evidenced by scalability of their platforms and the enterprise client names listed on their sites.  14. Pricing Both Wix Studio and Webflow offer tiered pricing plans designed to meet different budgets and project needs. Whether you're just getting started or managing multiple clients, you’ll find a plan that fits. Wix Studio’s annual pricing plans: Free  without a custom domain or try any plan subject to a 14-day money-back guarantee. Basic ($12/month):  Build online brands. Standard ($20/month):  Accepts online payments. Plus ($32/month):  Capture leads and boost sales. Elite ($149/month):  Scale business growth. Enterprise (price available upon request):  Site management for large-scale businesses. *Pricing reflects U.S. rates Each paid Wix Studio plan includes a free domain for one year. As you move up the tiers, you get more storage, collaborators and CMS items—with Elite and Enterprise offering unlimited resources. Starting at the Standard plan, you can accept online payments , while Plus and higher also include priority support. You can build as many free Wix Studio sites as you want, and there's no limit on the number of pages per site. However, to access advanced features like eCommerce or custom CMS, you’ll need to upgrade to a paid plan. Webflow’s annual pricing plans: Starter (Free):  Get started with Webflow (without a custom domain). Basic ($14/month):  Build relatively simple, static sites. CMS ($23/month): Create blogs or other content-driven sites. Business ($39/month):  Design larger sites. Enterprise (price available upon request): For an enterprise-grade solution. *Pricing reflects U.S. rates All paid Webflow plans include domain registration and surge protection (no overage fees if you exceed bandwidth in the first month). Plan upgrades increase CMS collections, form submissions and storage space. However, the free plan has strict limits: just two free websites with two pages each. You’ll need to upgrade to sell products, add custom code or access the CMS. Bottom line:   Both Wix Studio and Webflow offer flexible, scalable pricing that can suit most web professionals. But if you’re looking for more value from the start—especially in terms of CMS quotas, site pages, analytics or bandwidth—Wix Studio gives you more for less. And with unlimited free websites, you can start testing ideas or client concepts right away without hitting a paywall. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  | Wix Studio vs. Elementor  | Wix vs. Wix Studio Wix Studio vs. Webflow—which platform will it be? Both Wix Studio and Webflow are two of the leading web creation platforms for good reason, so both have plenty to offer professionals. But when you break it down into the categories we’ve covered, Wix Studio shows that it’s a platform for professionals to be reckoned with and it’s only getting better—building out its dev tools, excelling in SEO, growing its community through the Wix Partner Program  and educating users as it releases exciting new design and marketing solutions. Let’s take a look of the two platforms at a glance:  Feature Wix Studio Webflow Infrastructure Fully managed hosting (Google Cloud, AWS, Fastly); built-in domain management; 99.99% uptime; ISO 27001; SSL. AWS + Cloudflare CDN; domain management; 99.99% uptime (Enterprise); SSL; backups. Design capabilities Drag-and-drop editor; responsive editor with custom breakpoints; Figma import; WebGL effects; animations; content handoff mode. Box-model visual editor; responsive canvas; hover preview; animations; Figma sync. AI features AI text/image creation; responsive AI; site chatbot; wireframe generator; AI code assistant. AI site builder (beta); AI learning assistant; AI copilot (coming soon); A/B testing. Scalability & CMS No-code CMS supporting up to 500k items; dynamic pages; reusable components; headless support; APIs. CMS up to 20k items; dynamic content; headless API. Collaboration Concurrent editing; multiple designers; roles/permissions; on-canvas comments; mobile app; custom client kits.  Concurrent content editing; page branching on Enterprise. Ecommerce Multi-vertical cart (services + products); customizable checkout; POS; 100+ payment options. Custom checkout; POS; mobile store management; connection to two payment providers. SEO & marketing AI SEO assistant; dynamic sitemap; structured data; SEO hub; native integrations with social media platforms, Semrush, and more. Manual SEO controls; schema editing; paid analytics add-on; standard app integrations. Customization Wix Blocks; custom widgets; Wix IDE; GitHub support; APIs; full CSS/JS control. Full HTML/CSS control; CMS/eComm APIs; component libraries. Freelancers, agencies and enterprises from all over the world trust Wix Studio to build exceptional web experiences for their clients. Ready to join them? See the next steps on how you can migrate or find the right Studio plan for you. How to migrate from Webflow to Wix Studio If your site was originally built in Webflow, there’s no direct way to migrate it to Wix Studio. But switching platforms doesn’t have to mean starting from scratch. If you designed your site in Figma, you can streamline the move using the native Figma to Wix Studio plugin or an HTML-to-Figma plugin to export your designs. From there, bring your site to life with built-in business solutions, CMS, no-code animations and custom code. You can connect a domain purchased through Webflow to your new Wix Studio site even if Webflow still hosts it. If you prefer to manage the domain registration and payments at Wix, you can transfer your domain to Wix Studio. Need help optimizing your workflow? Check out our step-by-step guide: Figma to Wix Studio best practices  to make the transition as smooth (and powerful) as possible. Editor’s note: all pricing and information are current as of 04/14/2025. Wix Studio vs. Webflow FAQ Is Webflow better than Wix Studio? In short, no. It depends on what you’re looking for in a web creation platform. For professionals seeking customization and coding control that comes with added effort, Webflow might be for you. If you want to create exceptional client sites with absolute efficiency, then Wix Studio is the right choice. Is Webflow relevant in 2025? Yes, Webflow is a solid choice for website building and remains relevant in 2025. However, it faces tougher competition from newer web creation platforms like Wix Studio, which is providing professionals with the tools they need to create exceptional client sites with absolute efficiency. Is Wix Studio professional? Yes, freelancers and agencies choose Wix Studio for its advanced design, dev and marketing tools to build exceptional client sites at scale, while enterprises use Studio for its multi-site management, robust integrations and hyper-efficient site creation solutions. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix or Webflow better for eCommerce? Wix Studio outshines Webflow for its integrated business solutions, including eCommerce. That’s not to say you can’t build a top-notch eCommerce website with Webflow, but for built-in eCommerce features, creation efficiency and the ability to add a store to any website, Wix Studio has everything your eCommerce clients need. Is Webflow or Wix Studio better for client websites? Whether you choose Webflow or Wix Studio to build client sites comes down to personal preference and how you like to create. If you’re a freelancer, agency or enterprise looking for a web creation platform that’s more intuitive for design, offers speed and efficiency, leverages powerful AI tools, comes with robust built-in business solutions, seamless content management, secure and reliable infrastructure and client-friendly features to support a smooth project handover, Wix Studio is probably the smarter choice for you. Is Wix Studio good for websites? Absolutely—Wix Studio is a powerful platform for building professional websites, especially if you're a freelancer, agency or developer working with clients. It combines the flexibility of advanced design tools with the ease of drag-and-drop editing, plus built-in business solutions like eCommerce, bookings, CMS, SEO and automations. Whether you're creating marketing sites, content-rich blogs or complex data-driven projects, Wix Studio offers everything you need to build fast, collaborate with clients and scale your work—without relying on third-party tools or writing a ton of code. And if you're looking for guidance, Wix Studio has step-by-step tutorials and best practices to help you get started.

The perfect domain is just a click away: claim your domain →   Your website is growing but chaos can creep in fast. Blogs stores and support pages all compete for attention. Subdomains create separate spaces for each section keeping your site organized and easy for visitors to navigate. Secure your perfect domain in just a few clicks with Wix.  Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What is a subdomain? Subdomains are prefixes added to your main domain name that let you create dedicated areas of your website like blogs, stores, support platforms or regional/language versions. They work like mini-sites under your main domain, offering flexibility for organization, targeted content, security and testing new features. While subdomains can improve niche SEO and help with user navigation, they often need separate setup, infrastructure and tracking. Deciding between a subdomain and a subdirectory depends on how your content relates to your main site and your SEO goals. You’ll learn: How subdomains work and connect through your DNS Common uses like blogs, stores, forums and regional sites Pros and cons of subdomains for SEO and website management Best practices for naming, branding, content and security How subdomains compare to subdirectories Steps to create and track a subdomain What is a subdomain? A subdomain is a prefix added to a domain name to separate a section of your website. Site owners primarily use subdomains to manage extensive sections that require their own content hierarchy, such as online stores, blogs, job boards or support platforms. Subdomains function as sites under your main domain, letting you build a specific section without affecting the focus of your primary site. Because they’re distinct from your domain extensions , subdomains may require their own content management, SEO work and website infrastructure. Learn more: What is a domain?   Parts of a domain What is a URL? Regardless of your purpose for creating a subdomain, optimize your subdomain name to clearly signal your standalone site’s purpose. Plus, ensure you’re working with an SSL certificate provider that provides subdomain protection. While choosing a domain name is one of the first steps you’ll make when creating a website, you can create a subdomain at any time. Registering a domain name gives you the rights to unlimited subdomains, including anything from “abc.” to “xyz.” This list of best domain registrars will help you accomplish this. Learn more: Best SSL certificate providers How subdomains work Subdomains work through the Domain Name System (DNS), which acts like a map for the internet. When someone types a subdomain into their browser, DNS tells the browser which server to contact to load the content. Each subdomain is connected to a DNS record, usually an A record or a CNAME record. An A record links the subdomain directly to a server’s IP address. A CNAME record points the subdomain to another domain which then resolves to a server. The right record depends on whether the subdomain shares the same server as your main site or uses a separate service. After updating DNS, it takes time for the change to spread worldwide—this is called DNS propagation. During this period, some users may still see the old site or encounter errors until the new records take effect. Each subdomain can have its own website infrastructure including server configuration, SSL certificates and content management system. This independence lets the subdomain act like a mini-site while still being part of your main domain. Learn more: What is DNS? What is TLD? What is a subdomain used for? Subdomains are often used to organize a website's content into different sections. For example, a company might use a subdomain for its blog, another subdomain for its support forum and another subdomain for its online store. Subdomains can also be used to create sub-websites that are related to the main website. For example, a university might use a subdomain for each of its campuses, or a news website might use a subdomain for each of its different sections, such as sports, business and entertainment. Why use a subdomain Subdomains let you set up separate areas for different parts of your site. They make it easier to stay organized, reach specific audiences or test new features without affecting your main site. Here’s why they’re useful: Organization of a website Subdomains can be used to separate content for different audiences, such as blogs, online stores or support forums. This helps organize a website's content into different sections, making it easier for visitors to find the information they are looking for. Branding Subdomains can be used to create sub-websites that are related to the main website, which can help to strengthen the brand. For example, a university might use a subdomain for each of its campuses, or a news website might use a subdomain for each of its different sections, such as sports, business and entertainment. This helps target the right audience. SEO Subdomains can help target specific keywords and niche audiences, giving you more opportunities to rank in search results and expand your website's reach. However, it’s important to understand the trade-offs. Search engines often treat subdomains as separate websites, meaning the SEO authority of your main domain does not automatically transfer. This requires building backlinks and domain authority from scratch. A real-world example illustrates this: Alex Lloro, founder and managing director of All Marketing Services, shared how his company initially hosted its blog on a subdomain. While blog posts got traffic, the service pages remained flat. After migrating the blog to a subfolder, example.com/blog, the authority flowed into the main site, improving rankings for both blog and service pages: "It's easy to assume blog.example.com and example.com/blog are the same. Search engines and users interpret them differently. Search engines view subdomains, blog.example.com, as a separate entity from your main site. Your blog won't directly reinforce the authority of your primary domain. On the other hand, if your content is in a subfolder, example.com/blog, all the SEO equity flows into your main domain." Google’s John Mueller has echoed this nuanced approach, saying that a subdomain works when the content can stand on its own, but content tightly connected to the main site is better on a subfolder . He also noted that subdomains can complicate technical setups like Search Console verification, analytics tracking, DNS and hosting. Security Subdomains can be used to isolate different sections of a website from each other. This can help to improve the security of the website, as a hacker who gains access to one subdomain will not necessarily be able to access the other subdomains. Navigation Subdomains can help improve website navigation by making it easier for users to find specific content. By segmenting vast amounts of information into distinct subdomains, visitors can find what they're looking for more quickly without feeling overwhelmed. Track marketing campaigns Subdomains are a useful tool for tracking marketing campaigns across specific areas of a website. By setting up a dedicated subdomain for a campaign, businesses can monitor traffic, engagement and conversions more effectively. This allows for precise analytics and helps refine strategies to achieve better results. Target audiences Subdomains help you connect with specific audiences by creating dedicated sections of your website for different demographics, regions or languages. For example, use en.example.com for English-speaking users, fr.example.com for French speakers or eu.example.com for European visitors. Staging or development sites Subdomains are often used by developers to test new features or redesigns before going live. For example, staging.example.com allows your team to safely preview changes without affecting your main website. Subdomains: Pros and cons Subdomains: pros Subdomains: cons Keeps your site organized:  Subdomains separate parts of your business like a blog or shop while staying under your main brand. Can split your SEO strength:  Search engines may treat subdomains as separate sites, so authority and rankings don’t always carry over. Lets you tailor content:  Customize content for different audiences or regions (e.g., fr.yoursite.com) without building a new site. Adds management complexity:  Each subdomain usually needs its own setup, meaning more time on maintenance and updates. Gives you room to experiment:  Launch new campaigns or tests on a subdomain without affecting your main site. Might confuse visitors:  Not everyone realizes a subdomain is part of your brand, especially if the name isn’t obvious. Supports scalable growth:  Subdomains help create a flexible site structure as your business expands. Tracking can get tricky:  Without careful analytics setup, it’s easy to lose track of subdomain performance. Subdomain examples Now that we’ve answered the question “what is a subdomain,” let’s look at a few examples of when to use a subdomain: 01. Ecommerce Due to the complexity of online stores, businesses often choose to create a separate site architecture to handle transactions. This distinction allows companies to offer different functionalities than the main site needs or has available. The store.playstation.com subdomain, for example, is a platform where users can purchase games for their consoles. 02. Mobile Online platforms that require an overhaul to perform well on mobile devices usually host their mobile sites under dedicated subdomains. For example, Facebook crafted a distinct interface for its mobile users under m.facebook.com. The company shaped the layout to fit a mobile device’s oblong shape. 03. Location Companies providing localized or geo-specific content can easily do so using subdomains. For example, Yahoo curates UK-related news using uk.yahoo.com and US-related news on us.yahoo.com. 04. Audience Subdomains allow businesses to create unique sites targeting distinct audiences and even password-protect them if needed. While most Lyft users dwell in the ride.lyft.com subdomain, those interested in the company’s self-driving initiative can visit the autonomous.lyft.com subdomain. 05. Blog Because blogs often target topics and keywords not directly related to the rest of the site, you might consider situating your blog on a subdomain. The Library of Congress massive site caters to a different audience than its blogs. So, blogs.loc.gov hosts hundreds of articles on a different interface where readers can browse and search for their desired content. 06. Support When Frequently Asked Question pages don’t thoroughly answer all customer questions, site owners can create a dedicated support platform under a subdomain. This organization can make the platform easy to navigate and better optimized for search engines. A quick glance at support.wix.com shows that the platform’s subdomain has a unique, carefully-designed and complex structure that addresses users in need of assistance. 07. Content Sites that craft extensive, highly-branded content for certain subjects often choose to work with dedicated subdomains. Products, films, teams and publications with divergent content might use subdomains to distinguish their brands from the umbrella organizations. As one would expect, the content found on The New York Times functions drastically differently from the content found on NYT Cooking ( cooking.nytimes.com ). Separating the content allows each brand to signal its own authority to search engines. 08. Language Creating independent subdomains for each language enables organizations to keep their web addresses clear and cohesive. This is a common practice in international SEO . For example, Wikipedia has a separate subdomain for each language. Interestingly, the es.wikipedia.org homepage differs not only in language from the en.wikipedia.org homepage but also in content. 09. Forum Due to the intricacy of online community building, forum creators commonly use dedicated subdomains. Take wordreference.com: the root domain stands as a bilingual dictionary. However, forum.wordreference.com is a place for users to ask questions and discuss the meaning and proper use of terms and phrases that have yet to make it into the root dictionary. 10. Function Amazon created a subdomain for their AmazonSmile initiative. Whenever a user shops on smile.amazon.com , Amazon donates 0.5% of eligible purchases to the charity of the user’s choice. 11. Product Businesses with multiple products often use subdomains to create clear, dedicated spaces for each offering. This keeps services organized and makes it easier for users to find exactly what they need. For example, platforms can separate different features like chat, file sharing or analytics into subdomains such as chat.example.com or analytics.example.com. This approach simplifies navigation for users while keeping everything connected under one brand. 12. Academy/knowledge Subdomains are ideal for hosting educational content, training materials or knowledge hubs. They can be used to share tutorials, certification programs or video lessons, such as academy.example.com. This provides a dedicated space for learning without cluttering your main website. How to create a subdomain Before you set up your subdomain, you’ll need to know how to register a domain name . If you already have one, follow the steps below: Go to the Domains page. Click Connect a domain you already own. Select the site you want to connect, then click Next. Click “connect a subdomain” at the bottom of your screen. Enter the subdomain you want to connect (e.g. blog.mystunningwebsite.com). Click Next. Subdomain best practices By following a few best practices, you can create subdomains that are efficient and user-friendly, saving you time and headaches down the road. Pick short clear names : Use names that describe exactly what the subdomain is for. Avoid vague or overly long names—they confuse visitors and search engines. Keep branding consistent : Match colors, logos and navigation menus with your main site. This helps users recognize the subdomain as part of your brand and keeps the experience seamless. Create unique content : Don’t copy pages from your main site. Each subdomain should have a distinct purpose. For example, a support subdomain can host FAQs, guides and troubleshooting tips that don’t appear elsewhere. Set up internal links : Link between your main site and subdomains wherever relevant. Cross-linking improves navigation for users and helps search engines understand the relationship between your sites. Secure your subdomain : Use SSL certificates and update security settings for each subdomain. Treat it like a standalone site when it comes to protection. Plan analytics and tracking : Track traffic, conversions and engagement separately for each subdomain. Connect analytics to your main account to see the full picture and avoid losing insights. Consider SEO from the get-go : Figure out if your subdomain will focus on specific keywords or audiences. Plan your URLs, metadata and sitemaps with this in mind so you don't run into problems later on. What's the difference between a subdomain and a subdirectory? Whereas search engines see a subdomain as separate from its domain, a subdirectory (also known as a subfolder) is a website organizational folder that nests inside a domain. Content in each folder will often share a common keyword intent  but elements like the menu and navigation will be the same menus as the main site. Separating content under a subdirectory instead of a subdomain shows search engines that the content it supports sits on the root domain. Site owners should take SEO and overall planning into consideration when deciding if a subdomain or subfolder will work best. And as technical SEO consultant Nikki Halliwell  explains, "When you're creating or migrating to a new subdomain or subfolder your team should be “aware of what you're doing and why you are doing it. That includes everyone from internal stakeholders as well as the dev teams." Subdomain vs subdirectory: quick comparison Feature Subdomain Subdirectory URL structure blog.example.com example.com/blog How search engines see it A separate site, builds its own SEO authority Part of your main site, shares authority Best for Projects or content with a different focus Related content that supports your site's main topic SEO impact SEO authority doesn’t pass to main site; you build it from scratch SEO authority flows to the main site, helping the whole site grow Setup complexity A bit of a project: think DNS, SSL, tracking—it’s more involved Super simple—uses your existing site structure Use cases Forums, regional sites, unique campaigns and dedicated microsites Blogs, product or service categories, team or internal pages When is a subdirectory better than a subdomain? If you have a complex part of your site that complements the domain as a whole, then a subdirectory could better facilitate your goals over a subdomain. Niche-relevant blogs, product listing pages, and team profile pages are all good use cases for when a subfolder could work well for a website. For instance, a general pet adoption agency may want to create category pages in subdirectories for their cat and dog content to signal to Google that these pet adoption types are related. This makes sense for Google and users because each new folder aligns with the overall goal of the site. Rusty Rich, the president of Latitude Park, adds: "My advice: if you're planning multiple locations or services, go with subdirectories from day one. Your SEO authority stays consolidated, and you won't need an expensive migration later when you realize subdomains are splitting your ranking power." When is a subdomain better than a subfolder? You may want to consider using a subdomain instead of subfolder if you have: A complex part of your site that delivers value for your overall brand offering but does not directly align with the main content of your domain. A bulk of content that requires dedicated technical infrastructure which can be best served by a unique CMS  or UX. For example, if a dog adoption agency was doing a special project where they were partnering with a cat adoption agency, they may want to create a subdomain dedicated specifically to that project. Splitting content out in this way can help ensure that Google’s understanding of the core purpose of the TLD (in this case ‘dog adoption’) is less affected by content on the subdomain (in this case ‘cat adoption’). Learn more: URI vs URL How to make a website .org vs .com What is a subdomain FAQ Are subdomains free? No, subdomains aren't free. They're typically included in the cost of your domain name registration or web hosting plan. However, some domain registrars and web hosting providers may charge an additional fee for subdomains. Subdomains are treated as separate websites by Google, so they need to be hosted on separate hosting plans. What's an example of a subdomain? A subdomain is a prefix that comes before the root domain. It's often used to organize a website's content into different sections. For example, the subdomain blog.example.com is a subdomain of the main domain example.com. Are subdomains necessary for a website? Subdomains aren't necessary for creating a website. However, they can be useful for organizing a website's content, strengthening its brand, improving its SEO and improving its security. How many subdomains can I have with my domain? The number of subdomains that you can have with your domain depends on your domain registrar or web hosting provider. Some providers allow you to have unlimited subdomains, while others limit the number of subdomains that you can have. What is the most common subdomain? The most common subdomain is www. It's used to serve the main website. Other popular subdomains include blog, shop and mail. What are good subdomain names? Good subdomain names are short, easy to remember and relevant to the content of the subdomain. Here are some additional tips for choosing a good subdomain name: Avoid using hyphens and numbers in your domain name. Choose a subdomain name that is supported by all major web browsers. Before you choose a subdomain name, do some research to learn more about the different subdomains available and the pros and cons of each one. Do subdomains affect SEO? Yes — and in potentially positive or negative ways depending on how a subdomain is set up and managed. Here are some things to consider: May dilute domain authority Can be used target specific audiences or topics Require separate SEO strategies May compete with main domain for rankings, watch cannibalization Can help organize content by intent Impact internal linking structure, opportunity to make it more strategic Affect crawl budget allocation, with more content Influence site architecture, with more pages Do subdomains need separate hosting? Subdomains typically don't need separate hosting because usually they're hosted on the same server as main domain and share the resources of the primary hosting account. But it depends on your hosting plan and provider. Can I use subdomains for different languages or regions? Yes, you can use subdomains for different languages or regions. It's a common practice in international SEO and can help with targeting specific markets or languages. An example would be — fr.example.com. Language specific subdomains means tailored content per region or language, providing a better experience for visitors. They should be used with hreflang tags for better SEO. How do subdomains affect site navigation? Subdomains can significantly impact site navigation and here's why: They often require separate navigation menus May need cross-linking between subdomains Can create distinct user experiences Might require a global navigation system May affect user flow and site structure Can complicate breadcrumb navigation Might require domain-specific search functionality Can influence information architecture May need clear indicators of subdomain switches Can affect user expectations of site consistency How to know if a domain is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . This is always the best way to c heck how a domain name is available or not. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .  What are examples of top-level domains? The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk .

Design high-end sites with efficiency on Wix Studio. Start creating today → When you’re in the business of building websites for clients, choosing the right website builder  makes all the difference. It’s not just about building design-forward sites anymore—it’s about scaling efficiently, collaborating seamlessly and delivering results that wow.  That’s why the Wix Studio  vs. Duda conversation matters. Both platforms are heavyweights in the web creation space, but take different approaches to design flexibility, workflow management and client collaboration.   In this post, we’ll compare Wix Studio and Duda across features that actually move the needle for marketers, agency owners, developers or anyone who creates websites for others professionally. From responsive design tools, CMS capabilities and dev-friendly features to the not-so-obvious stuff like pricing transparency, client handoff and ecosystem support—by the end, you’ll have a clear picture of which builder is right for you. If you’re entirely new to website building, check out our guide on how to make a website from scratch . Meet the platforms: Wix Studio vs. Duda Before we get into features, let’s take a quick look at what each platform brings to the table, and who they’re really built for. Wix Studio Wix Studio, one of the  best website builders for designers , is built for professional website creators who want full creative freedom without being boxed in by code or platform limitations. It includes 375+  responsive templates , Figma integration and a powerful suite of AI tools designed to speed up your workflow from design to delivery.  The platform is especially strong for growing agencies managing multiple clients. With reusable components and templates, you can reduce production time without sacrificing quality. Developers also benefit from features like a cloud-based IDE and headless solution , all working alongside the visual builder for maximum flexibility.  For agencies that need predictable pricing, Wix Studio's all-inclusive plans (with built-in eCommerce) help eliminate surprise costs when clients are ready to scale their online stores. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Duda Duda is a strong fit for agencies that prioritize white-label solutions, offering everything from custom platform domains to branded client communications, so you can present the platform as your own proprietary tool. Its zero-transaction-fee policy makes it a compelling choice for eCommerce projects where transaction costs eat into profits, especially for higher-volume online stores with tight margins.  For teams that need detailed control over client access, Duda’s granular permission system lets multiple stakeholders update specific sections of a site—while keeping the overall design intact and protected. Now that you’ve met the platforms, let’s see how they stack up feature by feature. Wix Studio vs. Duda features comparison Here’s how Wix Studio and Duda go head-to-head on the tools and features that shape your daily workflow: Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce capabilities SEO and marketing App marketplace and plugins Native deep functionality Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure: how do Wix and Duda compare? Wix Studio benefits from being part of the wider Wix platform, giving it access to a fully-managed multi-cloud hosting  solution, global CDN  coverage and multiple layers of DDoS  protection. Its infrastructure is powered by Google Cloud, AWS and Fastly, ensuring high performance, speed and reliability across the board. With a 99.99% uptime  guarantee, Wix Studio supports automatic disaster recovery, so sites remain operational even during peak traffic surges. A global CDN with over 200 nodes also helps content load quickly, no matter where your visitors are located. On the website security  front, Studio includes HTTPS and automatic SSL , giving clients a strong foundation right out of the box. Duda also offers a fully-managed hosting environment, making website management  simple and reliable. It uses AWS as its hosting infrastructure and offers a 99.99% uptime guarantee. For content delivery, Duda relies on Amazon's Cloud Front CDN, helping ensure fast web performance  globally. Security features include SSL certificates, automated DDoS mitigation, data encryption and automatic data protections, offering a secure foundation for its users. Bottom line: why infrastructure matters Both platforms offer secure, reliable hosting, but Wix Studio stands out with free website hosting , extensive global CDN reach and domain name  management. For agencies managing client sites at scale, the combination of Google Cloud, AWS and Fastly ensures top-tier performance you can count on—without needing to think twice about infrastructure. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix Looking to get started fast? Use our  domain name search  to secure your URL or try the domain name generator  if you need a little creative inspiration. 02. Design and creative control: how much creative control do you really get? When designing at scale, the right tools can make or break your workflow. Let’s see how Wix Studio features  compare against Duda when it comes to design flexibility, customization and speed—plus how both platforms support creative trends like the  color of the year 2025 .  Wix Studio Design  stands out with a responsive  drag-and-drop editor  that automatically adapts designs to every screen size. Designers can take advantage of built-in, code free  web animations  and effects, like web gradients , custom cursors , text masks and even WebGL effects, all available directly within the editor.  Integrations with tools like Lottie and Rive make it easy to build motion-rich, standout experiences without leaving the platform or installing anything extra.  For those who want even more creative control, customized CSS  is also available.  Wix Studio also comes with advanced layout tools—such as Section Grid, CSS Grid, Repeaters and Flexboxes—so you can structure your sites exactly the way you want. To speed things up, Wix Studio includes time-saving features like components, text themes, color palettes  and the ability to save entire site templates for future projects. Its Figma-to-Studio plugin  lets you turn your designs into fully functional websites with a single click, and with access to over 375+ fully customizable website templates , you can move fast—or go pixel-perfect. Duda also offers a responsive  drag-and-drop  editor with code-free animations and effects built-in. However, access to custom code is limited to Team plans or higher. Duda allows you to create and reuse custom sections across multiple sites, which can also be shared with team members or clients to make the site building process more efficient. While Duda does support Lottie, it does not currently offer a Figma integration. Its template library includes around 57+ templates for getting started. Bottom line: more power in the hands of designers Both platforms offer flexible, visual design tools, but when it comes to web design , Wix Studio goes further in giving professionals the freedom to build visually rich, highly customized websites from a single platform. Between its extensive template library, advanced layout capabilities, reusable design assets and Figma integration, Wix Studio delivers the kind of control and creative flow today’s pros need to stand out in the design world. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features: smarter site building, start to finish AI is changing the way websites get built—from content to code structure. Let’s take a look at how Wix Studio and Duda use AI to streamline the process and power your workflow. Wix Studio AI comes packed with AI tools built to simplify your workflow, every step of the way. You can resize sections in a single click with responsive AI, generate tailored code and troubleshoot issues using the AI Code Assistant, or instantly create and edit visuals right inside the editor using  AI image generation .  Need to write optimized content? Use the AI text generator to get copy ideas fast, or turn to SEO efforts. Content-heavy sites benefit from AI-built CMS  collections, just enter a few key details and Wix Studio will auto-generate a full structure with sample items, or help you customize prebuilt collections. To help you get a head start on layout and planning, the visual sitemap and wireframe generator  lets you map out site structure and flow before jumping into design mode—so you’re always building with purpose.  Duda also provides a range of AI tools that generate copy, site-wide SEO tags and alt-text or entire site sections. Duda’s AI can instantly generate site-wide Meta Tags in a click as well as automatically add business context to future content prompts after the first input. You can also use it to optimize product and category descriptions, make quick edits, and get suggested text in seconds. While Duda offers a selection of helpful AI tools that can save designers time, Wix Studio’s suite of AI tools is far more comprehensive and spans a much greater portion of the website creation process. Its capabilities are deeply embedded throughout the workflow—from structure and design to breakpoints and content—making the entire creation process smarter, smoother and more scalable. Bottom line: built-in intelligence that goes further Both platforms offer AI tools to help streamline the website development process, but Wix Studio’s capabilities are more extensive and deeply integrated. From layout and breakpoints to visuals, content and structure, Wix Studio’ AI supports you throughout the entire workflow, making your process more efficient, scalable and future-ready. "Let's say you're a web designer, and you need to present a website structure to a client whose imagination is very lacking. Generative AI can create images and write copy for your early drafts. Instead of using placeholder text like Lorem Ipsum, you can provide a more realistic example of how the website will look." - Shachaf Rodberg, Wix marketing trend analyst See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI 04. Scalability and dynamic content: building sites that grow with you  When projects grow in size or complexity, having a flexible content management system makes all the difference. Here’s how Wix Studio and Duda stack up when it comes to scalability , dynamic workflows and managing structured content at scale. Wix Studio CMS  is a comprehensive and built-in solution that gives you the flexibility to create content once and reuse it across pages, projects and clients. You can build dynamic landing pages , collections and repeaters—so updating content is seamless and doesn’t interfere with your existing design. The platform also supports  dynamic content  at scale with reusable assets, letting you save and repurpose components to streamline your workflow.  Wix Studio users can manage up to 10 million CMS items, making it a powerful solution for high-growth, content-heavy and developer-driven web applications. Learn more about Wix Studio's collection storage limits and quotas → Use global sections to create a section once and deploy it anywhere across your site for design consistency, and manage your entire visual system in the Site Styles panel—where you can control typography , colors, page transitions and layout width. It’s a centralized way to apply cohesive design across even the most content-heavy sites.  For growing projects or clients with large databases, Wix Studio also includes AI tools that help manage and organize content more efficiently. Need even more control? Developers can tap into Wix data  API s to manage CMS content with code, and enterprise users get access to account-level CMS features for managing high-volume sites with precision. Duda includes an Internal Collections system—its version of a CMS—which allows you to create dynamic pages directly in the editor, without needing third-party integrations. Each entry in a collection gets its own unique URL, supporting SEO best practices and allowing for organized functionality. Duda offers Dynamic Page templates for common use cases, pre-connected to Internal Collections for faster setup. However, access to CMS features is limited on the Team plan, with more robust functionality reserved for Agency plans and above. Bottom line: a smarter system for scaling content While both platforms offer dynamic content capabilities, Wix Studio’s CMS is more robust, flexible and scalable across teams, use cases and skill levels. With integrated dynamic content tools, advanced design controls and developer-ready APIs, Wix Studio makes managing high-growth sites easier—whether you're building dynamic landing pages, full-scale applications or exploring the difference between static vs. dynamic websites . Learn more:  Website builder vs. CMS Best content management systems What is web design? What is CMS in web design? Wix headless CMS 05. Collaboration and client management: tools that keep you and your clients in sync  When you’re working with teams, or managing multiple clients at once, the right platform can make collaboration smoother and client handoff a breeze. Here’s how Wix Studio and Duda support your day-to-day operations behind the scenes. Wix Studio management tools include a robust set of features designed to help you work faster with your team and give clients a seamless experience.  Team features like role-based permissions, concurrent editing and on-canvas commenting make it easy to collaborate in real time. You can also speed up production by sharing design libraries, custom templates, reusable widgets and pre-built sections across team members and projects. Client management is just as thoughtful. The built-in client kit includes customizable tutorials and onboarding guides, along with automated client reports and a dedicated content mode, which lets clients update text or images without changing the layout. For large-scale clients or agency operations, Wix Studio also offers an enterprise solution, allowing client teams to manage thousands of sites, roles, permissions and SSO access from one centralized dashboard. Duda offers collaboration and client management features tailored for professional website creators. The platform's team-focused tools include customizable user permissions, site comments for contextual feedback, and asset sharing to save time and maintain brand consistency across projects. For client management, Duda provides white label solutions, automatic client reports, and native client billing tools. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication.  Bottom line: built for teamwork, optimized for clients Both platforms offer strong tools for managing teams and clients, but Wix Studio takes the lead with its unified workspace, mobile app for on-the-go control and built-in Wix Studio management tools like the client kit and content mode. Whether you're scaling your agency or supporting a high-touch client base, Wix Studio offers more built-in flexibility to keep collaboration moving and client experiences professional. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio Need ideas for your next project? Explore real examples and creative use cases in our Wix Studio inspiration  gallery.  06. Ecommerce capabilities: sell smarter, scale easier W hether you're building an eCommerce website  for a small business, learning how to sell online  or making an online store  for a client, your platform’s eCommerce capabilities need to go beyond just “add to cart.” Here’s how Wix Studio and Duda compare when it comes to selling online. Wix Studio comes with a built-in Wix Studio eCommerce  platform, offering tools that let you create fully customized shopping experiences. From personalized product categories to tailored checkout flows and AI-generated product descriptions, everything is designed to streamline both store management and the customer journey. APIs and SPIs are available for added customization and  omnichannel retail  features let you connect stores to marketplaces like Amazon, eBay, Google Shopping, Facebook and Instagram. A standout feature is the multi-vertical cart, which allows customers to add services and products to the same cart—ideal for businesses that sell both. On the backend, you’ll find over 100 secure, globally recognized payment solutions  including credit cards, Apple Pay, Tap to Pay and more. Shipping is fully customizable, and you can localize the experience with native language, currency and tax settings. The platform also includes a centralized eCommerce dashboard, streamlined order fulfillment tools and rev-share earning opportunities with Wix Payments . Duda also supports a wide range of selling use cases, including physical products, digital goods, services, tickets, vouchers and donations. Subscription options are coming soon. It offers essential store management features like inventory management , automated shipping, product filtering and search tools. Duda doesn’t charge platform transaction fees (note: payment gateway fees still apply) and it works with 74 payment gateways by default—Stripe and PayPal being the most common. For higher-tier plans, API access is available for custom payment solutions. AI features are also included to help generate product and category descriptions faster. Bottom line: built-in tools that go beyond basics While Duda offers flexibility and avoids transaction fees, Wix Studio stands out with a more powerful and all-inclusive Wix Studio eCommerce solution. With built-in selling features on every plan, deeper multichannel support and smart tools for both customization and growth, Wix Studio gives creators and agencies more ways to succeed in the ever-evolving eCommerce space. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing: build it right, help it rank A great website isn't just about looking good—it also needs to get found. Both Wix Studio and Duda offer tools to help you climb the search rankings, but Wix Studio delivers a more integrated and scalable approach to SEO and marketing. Wix Studio equips you with a professional-grade Wix Studio SEO  toolkit that includes custom meta tags, dynamic XML  sitemaps and the ability to add custom code when needed. You also get direct connections to leading platforms like Semrush, Google Search Console, Google Merchant Center and Business Profile—making it easier to manage your entire strategy from one place. These integrations help streamline SEO and campaign workflows for agencies and advanced users. Inside the editor, you’ll find built-in keyword research tools,  SEO features recommendations and mobile optimization capabilities—all designed to save time and boost performance. The AI meta tag generator  simplifies content optimization, while the integrated  blog maker gives you everything you need to create and manage a content-rich website. And if you're just getting started, Wix Studio has your back with resources on  how to start a blog , plus 375+ customizable templates, including blog templates ,  to jumpstart your strategy. To support continuous growth, the Wix SEO Hub  offers expert-led education through tutorials, webinars and podcasts—perfect for leveling up your skills. Plus, built-in web analytics  deliver insights into website traffic, user behavior  and performance with no extra setup required. Duda also provides a solid set of SEO tools geared toward automation. Its AI features can instantly generate page titles, meta descriptions and alt-text. You’ll also get an SEO overview to flag optimization opportunities and built-in support for Google Core Web Vitals and PageSpeed. With 99.9% uptime, your content stays online and indexable. Bottom line: more power, more visibility While Duda offers a good base of SEO features, Wix Studio stands out as one of the  best website builders for SEO . With advanced SEO tools, native Wix Studio marketing integrations, keyword research and a full suite of AI and educational resources, Wix Studio is built to help you rank higher, create smarter and scale faster. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins: customize and expand your capabilities W hen it comes to extending your site’s functionality, both Wix Studio and Duda offer flexible plugin options. Wix Studio supports two types of plugins to extend business solutions: site plugins and dashboard plugins. Site plugins add custom features to the website front end, and dashboard plugins customize the Wix Studio dashboard for a smoother user experience. Developers also have the opportunity to create and sell full-stack applications on the Wix App Market , gaining access to millions of users. These tools work hand-in-hand with  Wix Studio marketing integrations , giving you more control over everything from client management to campaign performance—no third-party patchwork required. Duda also offers a wide range of plugin support and leans heavily on this model to extend its core product. You can add both front-end and dashboard plugins, but unlike Wix Studio, many of these features are available only through paid add-ons. This can require multiple tool subscriptions to fully power your site. Developers can also build their own apps and services to sell on the Duda App Store, connecting with over 20,000 digital agencies and providing monetization opportunities. Bottom line: more built-in power with Wix Studio While both platforms support robust plugin ecosystems, Wix Studio offers more out-of-the-box flexibility with fewer add-on requirements. Its dual plugin system—plus access to the expansive Wix App Market—makes it easier to tailor both your site and dashboard experience without stacking on extra subscriptions. Add in seamless Wix Studio marketing integrations, and you get a solution that’s more unified, scalable, and easier to manage as your business or client base grows. Duda provides solid plugin functionality, but for many must-have tools, you’ll need to turn to third-party apps—often at an additional cost.  Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps  or dive straight into our guide to build Wix apps  that scale your business. 09. Native deep functionality: build smarter with dev tools and business solutions Wix Studio isn’t just for designers—it’s also a powerful platform for developers. With advanced dev tools and integrated business solutions, it helps teams build, scale and ship faster without relying on third-party workarounds. Wix Studio offers a powerful development ecosystem built to support full coding freedom. With a cloud-based IDE, AI Code Assistant and no-setup environments for development, testing and production, you can build confidently without the typical dev hurdle. Developers can leverage Wix Headless APIs to connect core business functions—like eCommerce, events and more—into any tech stack, making Wix Studio Developers  a great fit for teams seeking scalable and customizable solutions. Beyond development tools, Wix Studio business solutions  come built-in and ready to go. Whether you need event management, booking capabilities, online stores or payment processing, these features are native to the platform—no need for third-party apps or complex integrations. You get the flexibility to choose the tools you want without sacrificing ease of use. Duda also supports business features like scheduling, online stores and event tools, though many of these require third-party services or external plug-ins. Developers can build custom widgets or tap into Duda’s Partner API to create white-labeled tools tailored to client needs. Duda also offers headless content management, particularly for blogs, with support for full CRUD operations and automation via API—no interface needed. Webhooks allow real-time updates, while the Connected Content Library syncs external data sources to Duda widgets for consistent, centralized content. Bottom line: flexibility meets functionality  Both platforms support developers—but Wix Studio makes it easier to build at scale. With built-in business tools, robust dev features and fewer dependencies on third parties, Wix Studio offers a streamlined way to create fully customized, powerful digital experiences that grow with your needs. Want to see it in action?   Watch this Wix Studio tutorial on how to work with plugins and slots in Wix Studio and learn how to extend your site’s functionality with total flexibility. 10. Enterprise and large-scale solutions: build to scale W hen you're managing multiple sites or operating at scale, the right platform makes all the difference. Both Wix Studio and Duda offer enterprise-level solutions—but Wix Studio brings extra firepower to the table. Let’s take a look. Wix Studio Enterprise  is built specifically for large organizations that need power, flexibility and control. It supports multi-site management with tiered permissions at the account, group or site level for everything from CMS access and asset libraries to analytics and performance monitoring. You'll get built-in enterprise-grade security, a centralized dashboard for full visibility and 24/7 priority support, along with a dedicated account manager to help streamline your operations. The platform also includes advanced design tools and customizable templates to support high-impact, fully branded site creation at scale. For teams looking to upskill, the  Wix Studio Certification  program is another standout—offering training and validation for professionals building at an enterprise level. Duda also supports large-scale operations and targets agencies, franchises and teams with its own enterprise offering. One of its biggest strengths is comprehensive white labeling, which allows agencies to fully rebrand the platform. Duda includes multi-site management, team collaboration features, enterprise security and personal support from a dedicated account manager. Like Wix Studio, it offers 24/7 VIP support. Bottom line: enterprise, elevated Both platforms cater to high-volume, enterprise-grade needs. But Wix Studio Enterprise sets itself apart with a powerful blend of advanced design tools, built-in CMS and analytics tiering and deep customization options—all designed to keep your brand consistent and your workflows scalable. Add to that the professional growth that comes with Wix Studio Certification, and it’s a platform built not just for business, but for long-term success. 11. Support and community: because going at it alone shouldn’t be part of the plan G reat tools are only as powerful as the support behind them—and that’s where Wix Studio shines. You’ll get 24/7 customer service in English, with additional language support in Spanish, Portuguese and French during set hours. There’s also an AI-powered chatbot for instant help and a Customer Care ticket log so you can keep tabs on past interactions. If you're an agency or freelancer, applying to the Wix Studio Partner Program  unlocks priority support and exclusive resources. Wix Studio goes beyond support with a connected ecosystem of learning and collaboration. Join the Wix Studio Community  to connect with other designers, developers and creators, or dive into the Wix Studio Academy  to access expert-led courses, how-tos and certifications designed to elevate your skill set. Duda provides multi-channel support with a web form, phone, and live chat available Monday through Friday from 12 AM to 6 PM PST, including specific language sessions in English, Portuguese, and Spanish, while offering extended 24/5 support for Team and Agency plans and 24/7 live-agent chat for Enterprise customers.  Users can submit support tickets via the portal to track previous interactions and resolve issues through live chat or callback requests, with the support team handling technical inquiries related to the Duda Editor, bug reports, API guidance, and account management.  Duda also offers additional resources through its Community, University, Experts, and Developer portals. Bottom line: your built-in support team Wix Studio gives you more than answers—it gives you a community. Between 24/7 support, partner perks and ongoing learning through the Academy, you’ve got the tools (and the people) to scale confidently and creatively. 12. Pricing: plans built for how you work Whether you're testing the waters or managing multiple clients, both platforms offer flexibility—but the details matter. Wix Studio offers four plan tiers—plus a free plan that you can use indefinitely. Paid plans start at $19/month (billed annually) for Basic and go up to $159/month for Elite, with an Enterprise tier available on request. Each paid plan includes a free domain for the first year and scales with your needs: more CMS items, more collaborators, more storage—and integrated eCommerce starting at the Standard level. Duda also provides four annual plans, plus a customizable enterprise option. While all plans come with a free domain for one year, AI tools and email support, eCommerce features are sold as separate add-ons. These range from $7 to $45/month, billed annually. Both platforms offer monthly billing at a higher cost. But here’s a key difference: Wix Studio includes a permanent free plan, so you can build for clients before you ever commit. Duda, on the other hand, offers a 14-day free trial—after that, you’ll need to pick a plan. Wix Studio plans (billed annually): Free plan available with limited features Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Everything in Basic, plus: Accept payments 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Everything in Standard, plus: Priority support 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Everything in Plus, and: Dedicated data infrastructure  Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage *Prices displayed are for U.S. customers. Duda plans (billed annually): Free 14-day trial, eCommerce sold separately Plan Price Includes Basic $19/month Free domain for 1 year  Email support AI tools Unlimited Storage and bandwidth Team $29/month Everything in Basic, plus: 4 team members Dynamic pages (1 internal collection per site, up to 10 rows) Client management Agency  $52/month Everything in Team, plus: Priority support Dynamic pages with internal collections (unlimited) 6 team members Site export White label  $149/month Everything in Agency, plus: Ful white label Custom platform domain Integrate external datasets Branded client communication White label support portal Branded client login screen Analytics  Custom Custom 24x7 Support 99.99% uptime SLA Unlimited team members Integrate external datasets DIY/Simple Editor Full access to Duda’s API Single-Sign-On (SSO) Native Widget Builder Dedicated account manager Enterprise-grade security AI Text, SEO and Building Assistant *Prices displayed are for U.S. customers. Bottom line: flexible pricing, different approaches Wix Studio includes eCommerce out of the box and offers a free plan you can use indefinitely—ideal for web creators, freelancers, agencies or businesses that want to start building before committing. Duda's pricing leans heavier on add-ons and trials, so while it's robust, the real cost depends on what extras you need. Editor’s note: all pricing and information are current as of 04/20/2025. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow Differences between Wix Studio and Duda When it comes to building sites for clients, the details matter. From design flexibility to CMS control, here’s how Wix Studio and Duda compare across the features that make the biggest impact. Here’s a side-by-side look at what sets each platform apart—so you can choose the right fit for your workflow and clients. Feature Wix Studio Duda Ease of use Responsive drag-and-drop editor AI-powered tools like responsive AI, code assistant Visual sitemap and wireframe generator to streamline workflows Responsive drag-and-drop editor Some AI tools for content generation AI site section creation Design flexibility 375+ highly customizable templates Figma integration Code-free animations and effects Custom CSS capabilities Reusable components, text themes and color palettes 57+ templates No Figma integration Code-free animations Custom sections for reuse Code customization only available on Team plans and higher Infrastructure Multi-cloud hosting (Google Cloud, AWS, Fastly) 99.99% uptime guarantee Global CDN with 200+ nodes Automatic disaster recovery AWS hosting infrastructure Amazon CloudFront CDN 99.9% uptime guarantee Automated DDoS mitigation AI capabilities Responsive AI for section adjustments AI Code Assistant Image generation tool AI text generator Meta Tag creator for SEO AI-built CMS collections Visual Sitemap and Wireframe Generator AI tools for generating copy SEO tags and alt-text generation Site section creation Description optimization tools CMS & dynamic content Integrated CMS available on all plans Create dynamic pages, collections and repeaters AI-powered database management Account-level CMS for enterprise customers Wix Data APIs for code management Internal Collections CMS only available on Team plans and above Restricted capabilities on Team tier Dynamic Page templates for common use cases Expanded options exclusively for Agency and higher plans Collaboration Role-based permissions Concurrent creation On-canvas commenting Shared design assets and templates Client content mode Enterprise solution with centralized dashboard Customizable user permissions Site comments for contextual feedback Asset sharing Extensive white labeling capabilities Granular permission controls Native client billing tools Ecommerce Built-in on all plans Omni selling retail features (Amazon, eBay, Google Shopping, social media) 100+ payment providers Customizable shipping options Transaction fees apply Unified eCommerce dashboard Zero transaction fees Requires separate subscription add-ons ($7-$45/month) 74 payment providers Support for physical products, digital goods, services, tickets Integrates with Stripe and PayPal by default SEO & marketing Advanced toolkit with keyword research tools Semrush and Google integrations AI Meta Tag Generator Integrated blogging system SEO Hub with educational resources Mobile optimization features Site analytics Basic SEO tools AI-generated meta content SEO overview highlighting optimization opportunities Core Web Vitals optimization App marketplace Two types of plugins (Site and Dashboard) Option to create and sell full-stack applications Integrated app development environment Robust plugin ecosystem Requires multiple tool subscriptions App development opportunities Connected Content Library Native functionality Built-in business solutions Cloud-based IDE AI Code Assistant Headless APIs for eCommerce, event management No-setup development environments Requires third-party services or plugins for business solutions Partner API integration Headless content management capabilities Webhooks for real-time automation Pricing $19−$159/month with eCommerce included Permanent free plan available Free domain for one year Increasing storage, CMS items and collaborators with each tier $19−$149/month plus separate eCommerce add-ons 14-day free trial Free domain for one year Team collaboration features only on higher-tier plans Support 24/7 customer service in English Other languages during set hours AI chatbot assistance Partner Program for priority support Community forum and Academy resources Support Monday-Friday (12 AM-6 PM PST) 24/5 for Team/Agency plans 24/7 for Enterprise customers only Community, University, Experts and Developer portals Multi-channel support (web form, phone, live chat) Making your decision: Wix Studio vs. Duda Choosing the right platform comes down to the way you work—and what you want to build. Both Wix Studio and Duda offer powerful solutions for professionals creating websites for clients. But Wix Studio takes it a step further with unmatched design flexibility, built-in AI tools and deeply integrated business features—all within one seamless workspace. Whether you're flying solo, growing a team or managing work at scale, Wix Studio delivers a rare combination of creative freedom and operational efficiency that’s built for how modern web pros work. Wix Studio vs. Duda FAQ What's the main difference between Wix Studio and Duda? The main difference lies in their approach to web creation. Wix Studio is an industry leader when it comes to design tools and capabilities and is built specifically for professional web creators who need full creative and technical control. Its design environment is both powerful and flexible, allowing teams to create highly custom websites with pixel-perfect precision and advanced layout tools. It also offers comprehensive AI tools and integrations. In contrast, Duda caters to those needing effective white-label solutions with cost control on transaction fees (although users will have to pay for eCommerce support and often rely on third-party integrations), but may face limitations in design customization, AI functionality and integrations.  Explore the differences between Wix vs. Wix Studio to discover the best platform for your needs. Do professionals use Wix Studio? Absolutely—yes, professionals use Wix Studio. Wix Studio was built for  professionals: agencies, freelancers, web creators and developers who manage multiple client sites and need full creative control. It combines the ease of visual editing with the flexibility of advanced dev tools like custom code, APIs and responsive design at the breakpoint level. Top features that attract professionals include: Scalable site infrastructure  for complex builds Collaboration tools  that streamline team workflows and client feedback Integrated business solutions  (like CMS, eCommerce, booking and more) Dev mode  for working with custom code, external data sources and APIs Multi-site management  that simplifies large-scale projects Plus, the platform keeps evolving with feedback from its pro community—so designers and developers can keep pushing creative boundaries without leaving the Studio ecosystem. So, whether you’re building a sleek portfolio or managing 100+ client sites, Wix Studio is made to handle the job. Which platform offers better value for money: Wix Studio or Duda? When it comes to value for money, Wix Studio generally offers more flexibility and built-in features for the price, especially if you're an agency or freelancer managing multiple clients. With its all-inclusive pricing (starting at $19/month) that includes eCommerce functionality, advanced design tools and AI capabilities. Duda's base pricing is comparable ($19-$149/month) but requires additional payments for eCommerce functionality ($7-$45/month extra), potentially making it more expensive for full-featured sites. How do the AI capabilities compare between Wix Studio and Duda? Wix Studio offers a more comprehensive AI toolkit, including responsive AI for layout adjustments, AI Code Assistant, image generation, text generation, meta tag creation, CMS building and visual sitemap generation. Duda provides some AI tools for generating copy, SEO tags and site sections, but with less depth and variety compared to Wix Studio. Which platform is better for client collaboration: Wix Studio or Duda? Both platforms offer strong collaboration features. Wix Studio provides a thorough client kit, automated reports, role-based permissions, concurrent creation, on-canvas commenting and a client content mode that prevents design changes. Duda emphasizes white-labeling and granular permission controls. In short, Wix Studio emphasizes its unified workspace, mobile app for on-the-go management and comprehensive Client Kit, while Duda stands out for its extensive white labeling capabilities. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Can I create custom functionality for clients on Wix Studio and Duda? Yes, but with different approaches. Wix Studio offers a more developer-friendly environment with a cloud-based IDE, AI Code Assistant and headless APIs for custom development. Duda provides Partner API integration and webhooks but generally relies more on third-party plugins for extended functionality.

Turn your ideas into a website you love with Wix →   Video marketing  has fast become a key component of successful marketing strategies , with video streaming projected to account for 91% of global internet traffic in 2025 . These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available. Learn  how to make a website  with a website builder  that supports powerful video integration. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 10 video marketing statistics for 2025 Short-form digital video spending is expected to reach $111 billion in 2025, a year-on-year rise of 12% ( Statista ). The US had 238 million YouTube viewers in July 2024—the second-highest globally ( Statista ). Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type ( Statista ). 60% of U.S. streaming viewers say they’re satisfied with custom ads ( Statista ). 89% of businesses use video marketing in 2025, down 2% from 2024 ( Wyzowl ). 95% of companies consider video marketing important in 2025—a rise of 7% from the previous year ( Wyzowl ). Over a third (37%) of businesses that don’t use video marketing said it’s because they don’t know where to start ( Wyzowl ). As of early 2025, 73% of video marketers have created explainer videos, making this the most common use case. ( Wyzowl ). Nearly four-fifths (78%) of online users prefer to learn about a product through a short-form video ( Wyzowl ). A quarter (25%) of companies allocate 10% or less of their marketing budget to video marketing ( Wyzowl ). Writing about the video marketing industry? Wix can provide expert quotes and help you find additional industry stats. Contact us  today to learn more. Video marketing industry statistics How much do businesses spend on short-form video marketing? The latest video marketing statistics from Statista  found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This represents a rise of around 10% from the previous year ($173.5 billion) and nearly 21% from 2022 ($158.8 billion). A projected 8.4% increase in 2025 is scheduled to take digital video advertising spending past $200 billion for the first time ($207.5 billion) by the end of the year. Total global spending on digital video advertising, 2017-2029 Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion). Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. A projected 7.7% increase in 2026 is set to push spending past $220 billion ($223.5 billion), with this figure reaching $239.1 billion by 2026 (+7%). By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017. How much do businesses spend on video marketing? Global spending on short-form digital video advertising is projected to reach $111 billion in 2025, according to Statista . If correct, then the industry will see its spending increase by nearly 12% from 2024 ($99.43 billion). Total global spending on digital advertising for short-form videos 2017-2029 Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).  After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%). Spending is expected to grow at a slower rate beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, the total expenditure on short-form digital video advertising is projected to reach $157.5 billion, marking a rise of over two-fifths (41.9%) from 2025. If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017. How much do businesses spend per internet user on video marketing? The average global spend on digital video advertisements is projected to be nearly $35 per internet user in 2025—up 2.3% from the previous year ($33.59.) At the same time, the global spend on short-form digital ads is projected to reach $17.46, marking a year-on-year rise of almost 6%. Average spend per internet user on digital video advertisements by type of advert, 2017-2029 The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).  Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.  A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter. By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user—up 23% from 2025 and nearly 50 times more than in 2017. "It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix Video marketing user habits How much video content do people consume online? The number of internet users streaming or downloading video content at least once a month was projected to reach nearly 3.5 billion  in 2023. Additionally, a report from Statista estimated that there would be around 164.6 million live video viewers in the US alone in 2024. As of Q1 2024, online videos had an audience reach of 92.3% , meaning over nine-tenths of the global population can access online video content. Additionally, Wyzowl reported that global average video consumption stood at 17 hours in 2023—down from 19 the pre vious year. Which country watched the most video content online? As of July 2024, the US had the second-highest number of YouTube viewers globally, at 238 million, according to Statista . However, this was half the total of first-placed India, which had 476 million viewers. Total number of YouTube viewers by country (2024) As of July 2024, Brazil had the third-highest number of YouTube viewers, at 147 million—nearly two-fifths (38%) less than the United States. Indonesia was the final country with over 100 million YouTube viewers, with a total of 139 million—nearly two-thirds (65%) more than fifth-placed Mexico.  Rounding off the top 10 were the Philippines and Turkey, who both had 58.1 million YouTube viewers. This was around 8% less than ninth-placed Vietnam and less than a quarter of the total for the United States. What are the most popular types of video content? Music videos were the most popular video content among internet users in Q4 2024, according to Statista . Nearly half (48.2%) of users worldwide reported watching music videos online every week—over 13% higher than any other type of video content. Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was over 7% more than any other content type, making it the final one to be watched by over a third of internet users each week. Video content type Percentage of global internet users who watch this type of content weekly Music videos 48.2% Comedy, meme or viral video 35% Video live stream 27.7% Educational video 26% Tutorial or how-to video 25.8% Sports clip or highlights video 25.7% Product review video 25.3% Sports match or commentary 23.5% Influencer videos or vlogs 23.4% Gaming video 22.2% The percentage of people who watch video content weekly by content type—source: Statista Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were: Tutorial or how-to videos (25.8%) Sports clips or highlight videos (25.7%) Product review videos (25.3%) At the other end of the scale, just over 22% of internet users watched gaming videos weekly—over 1% less than the number who watched influencer videos and vlogs. How many businesses use video marketing? Recent video marketing statistics from Wyzowl  found that nearly nine in 10 (89%) businesses use video marketing in 2025. However, this represents a decline of 2% from 2024 when the number stood at 91%. The percentage of surveyed businesses that use video marketing, 2016-2025 Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time. Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. This number remained unchanged the following year before dropping below 90% in 2025. The latest figures mean that the number of businesses using video marketing grew by 28% between 2016 and 2025. How many businesses consider video marketing important? A study from Wyzowl  found that 19 out of 20 (95%) businesses consider video marketing an important part of their strategy for 2025. This represents a 7% climb from 2024 when the number stood at 88%. The percentage of surveyed businesses that see video marketing as an important part of their strategy, 2016-2025 The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%). A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. Though an 8% fall in 2024 temporarily halted this growth, numbers returned close to peak levels a year later (+7%). The latest figures mean that 17% more businesses consider video marketing important to their strategy going into 2025 than in 2015. Why do some businesses not use video marketing? Over a third (37%) of marketers who don’t use video marketing cited not knowing where to start as their main reason for not using it. This was 9% more common than any other response and the only one given by more than 30% of marketers. The most common reasons among surveyed marketers for not using video marketing, 2025 Over a quarter (26%) felt they lacked the time to implement video marketing, compared to 16% that were unclear on the return on investment (ROI) offered by the medium. Price was the final reason cited by over a tenth of businesses, with 11% claiming that video marketing was too expensive. One in twenty (5%) said they can’t convince key decision-makers in their company to employ video marketing, with the same number saying they don’t feel it’s needed. Despite these figures, the number of marketers employing video in their strategy looks set to rise. Over two-thirds (68%) of marketers who don’t use video said they plan to start using it in 2025. Video content marketing statistics Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month.  Elsewhere, a 2022 report from HubSpot found that two-thirds (65%) of companies add captions to their video for accessibility. The same HubSpot report found that: 63% of marketers believe content related to news events and cultural moments generates the most engagement. 24% believe that funny videos are more likely to go viral. 36% say that capturing a user's attention in the first few seconds is the most important element of video content. The report also revealed that over two-fifths (42%) of companies feel their videos have improved as a result of partnering with an external agency. What are the most popular types of video marketing content among businesses? More than half (54%) of marketers in a 2024 Wyzowl  survey said that live-action videos were the type of video they created most often. This was more than double the number of any other video type—30% more than animated videos. The most common types of videos created by companies surveyed Less than one in five (15%) of marketers said that screen-recorded videos were their most frequent video type. This was less than a third of the number who selected live-action videos and 9% fewer than those who chose animated videos. Do businesses create their video marketing in-house? Recent video marketing statistics found that more than half (55%) of businesses create their digital marketing videos in-house. This was nearly quadruple the number that exclusively uses external vendors to create video content (14%). The percentage of businesses creating their digital marketing videos in-house or externally Over three in 10 (31%) businesses use a combination of in-house videos and external vendors to create video content. This was 24% less than the number who operated entirely in-house but 17% more than those who outsourced all video content. How do businesses create their video marketing content? According to Wyzowl , nearly three-quarters (73%) of businesses use explainer videos in their marketing strategy. This was 4% more than any other video type, making explainer videos the only one used by over 70% of companies. The most common types of digital video created by businesses Over two-thirds (69%) of businesses create social media videos—9% more than any other video type. Testimonial videos were the final type selected by at least three-fifths of businesses, with a total of 60%—7% more than presentation videos (53%). There were four types of videos selected by between 40% and 50% of businesses, they were: Product demo video (48%) Sales video (44%) Teaser video (44%) Video ads (42%) At the other end of the scale, just over a tenth (11%) of businesses said they created employee onboarding videos—6% less than any other answer. App demo videos (17%) were the only other type selected by less than a fifth of companies. Statistics on different types of video marketing B2B video marketing statistics A 2024 report from the Content Marketing Institute  found that over three-quarters (76%) of B2B marketers used video in their content. An article from Here Now  in the same year reported that almost half (45%) of B2B marketers are creating training videos, with 39% incorporating customer testimonials into videos. The popularity of video among B2B marketers was highlighted by Vidico  statistics from 2023, which found that 70% of B2B buy ers engage with video during their purchasing journey.  The same report also revealed: Over half (52%) of B2B marketers cite video as the content type generating the highest ROI. B2B marketers using video report 49% faster revenue growth than those who don’t. Nearly three-quarters (73%) of B2B marketers report that video positively influences their marketing results. 85% of B2B marketers consider video to be an effective tool for online engagement. 65% of B2B companies have gained new customers through LinkedIn video marketing. Video email marketing statistics A 2024 report from Beehiiv  claimed that video email marketing  has a 300% higher ROI on average than standard email marketing campaigns. The report also found that over half (55%) of email marketers using video report higher click-through rates than those who don’t. Additionally, a video thumbnail improved subscriber engagement by nearly 41% when included in an email, while embedding videos into emails was found to boost click-through rates by 65%. Elsewhere, video marketing statistics from Zippia in 2023 found that including the word ‘video’ in an email subject line can boost open rates by 7% to 13%. Live video marketing statistics The number of people who watch live video content in the US was projected to reach 164.6 million in 2024, according to Statista . This represents a 5-year rise of around 30% from 2019 when the number stood at 126.7 million. A 2024 report from Dash  revealed that over half (53%) of businesses have used live video in some form, with 28% of marketers believing it offers the best ROI. The power of video marketing is also backed up by buyer statistics, with half (50%) of TikTok users saying they’ve bought something after watching a TikTok Live. Additionally, nearly a third (31%) of online users believe live commerce helps them make better-informed purchase decisions, with 45% of internet users in China using it to find new products. Video marketing trends and customer statistics A 2023 s tudy from Vidyard  found that just over half (53%) of viewers watch a video right to the end.   Statistics from Insider Intelligence (via Dash ) found that three-quarters (75%) of people watched short-form videos on their mobile phones in 2023. Despite the growing popularity of short-form videos, Witsia’s 2024 report  found that nearly a fifth (16%) of users will stick with a 60-minute video all the way through, suggesting long-form videos can still find a place in an effective video marketing str ategy. What are the preferred types of marketing among online consumers? Video marketing statistics from Wyzowl show that over three-quarters (78%) of online consumers prefer to learn about a product or service via a short video. This was over seven times more than the number that preferred to read a text-based article (9%). The percentage of online users who prefer learning about a product or service by content type Just one in twenty (5%) online users chose ebooks or manuals as their preferred content type. This was 2% more than the number who selected both infographics and webinars, pitches or presentations (3%). Finally, 2% of users selected sales calls as their favored method for product learning—almost forty times less than the number who selected short videos. How many viewers watch a video until the end? A 2023 study from Vidyard  found that two-thirds (66%) of online users will typically watch a video less than one minute long until the end. This number rose to 84% when accounting for people who watch at least half the video. The average percentage of viewers who finish a video by length The average percentage of video finishers tends to decrease as videos get longer. Nearly three-fifths (56%) of users finish a 1-2 minute video, on average, with this number falling to exactly half (50%) for 2-10 minute videos. This number falls to just under two-fifths (39%) for videos that last 10 to 20 minutes, with less than a quarter (22%) watching videos over 20 minutes to the end. There is a similar trajectory for people who watch at least 50% of a video, on average. Just over three-quarters of users will watch at least half of a 1-2 minute video, with this number falling to 41% (-35%) for videos lasting more than 20 minutes. Video marketing ROI statistics A 2024 report from Wordstream found that marketers using video marketing can grow their revenue 49% faster than those who don’t. Additionally, they can increase their conversion rates by an average of 34%. The average conversion rate for websites featuring video content is 4.8%, compared to 2.9% for sites that don’t. With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity. How many businesses report a good ROI from digital marketing? The latest video marketing statistics found over nine in 10 (93%) businesses claim video marketing has given them good ROI in 2025. This represents a 3% rise from 2024 (3%) and is the highest number to date. The percentage of businesses who say video marketing has given them good ROI, 2016-2025 The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year. Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). After a 2% decline in 2024, the number reached record levels in 2025. The latest figure means that 17% more businesses in 2025 feel that video marketing provides good ROI, compared to 2016. Video marketing cost statistics Recent video marketing stats from Wyzowl  found that 42% of marketers spent between $0 and $500 on an average video in 2023. This was more than double the number that typically spent $501 to $1,000 (18%) per video. Video cost The percentage of marketers who spend this amount on an average video $0 to $500 42% $501 to $1,000 18% $1,001 to $5,000 25% $5,001 to $10,000 9% $10,001 to $20,000 3% More than $20,000 4% The average cost of creating a video among marketers, 2023—source: Wyzowl A quarter of marketers spend between $1,001 and $5,000 on an average video, making this the second-most common amount—7% more than those who spent $501-$1,000. This means that 85% of brands typically spend $5,000 or less on a video. Nearly a tenth (9%) of marketers spent between $5,001 and $10,000 on a standard video—triple the number who spent up to $20,000 (3%). Finally, one in 25 marketers (4%) exceeded $20,000 on their average video spend. This was less than a quarter of the number who paid between $501 and $1,000. Video marketing budget statistics The same Wyzowl  report found that a quarter (25%) of businesses allocate between 0% and 10% of their marketing budget to video marketing. This was 8% more than any other figure, with 17% allocating 11% to 20% of their budget. The percentage of marketing budget allocated to video marketing by businesses Just over a tenth (11%) of businesses dedicate between 21% and 30% of their marketing budget to video marketing—the third-highest total. This means that more than half (53%) of businesses spend 30% or less of their marketing budget on videos. Around a tenth (9%) allocated 31% to 40% of their budget to video marketing, compared to just 4% who used 41% to 50%.   Overall, 16% of businesses allocated more than half their marketing budget to video marketing, with 2% spending nearly their entire budget (91%-100%). How does video marketing affect sales? As of early 2025, over four-fifths (84%) of businesses say that their video marketing efforts have directly increased sales. However, this represents a 3% fall from the previous year when the total stood at 87%. The percentage of businesses who claim video marketing directly increased sales, 2016-2025 The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%). The total returned to 81% in 2022, before hitting a peak of 87% in the next two years.  The latest figures mean that 20% more businesses in 2025 believe that video marketing has directly increased sales, compared to 2016. Can video marketing help increase a website's organic traffic? As of early 2025, over four-fifths (82%) of businesses say that video marketing has previously helped them increase website traffic—down 4% from the previous year and 9% from 2023. This represents the lowest number since 2018 when the number stood at 78%. The percentage of businesses who believe video marketing helps increase website traffic, 2015-2025 The latest numbers are 27% higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year. A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The latest figure for 2025 marks the second consecutive fall in the number of businesses reporting traffic increases from video marketing. Video marketing platform statistics What are the most popular platforms for video marketing? Analysis of video marketing statistics from Statista found that nine in 10 video marketers used YouTube in 2023—4% more than any other platform. Following YouTube was Facebook which was used by 86% of marketers—7% more than fellow Meta platform Instagram (79%). The most used platforms by video marketers worldwide, 2023 LinkedIn was the final platform to be used by more than three-quarters of marketers, with a total of 76%. This was 3% less than Instagram but 6% more than those who host or attend webinars (70%). Webinars were followed by TikTok and X which were each used by 69% of video marketers. At the other end of the scale, less than three-fifths (57%) of video marketers used Snapchat. This was 33% fewer than YouTube and 29% less than Facebook. What are the most popular platforms for B2B video marketing? YouTube is by far the most popular online platform for B2B video marketing, with Wyzowl  finding that 90% of B2B brands use this platform. This was 20% more than any other platform, making YouTube the only one used by over three-quarters of B2B businesses. The percentage of B2B businesses who use various social media platforms for video marketing, 2025 LinkedIn was the next most popular platform, with seven in 10 (70%) using the business social networking site for video marketing. This was 4% more than both Facebook and Instagram, which were both used by two-thirds of businesses (66%). Webinars were the final outlet used by more than half of brands, with 51% employing video marketing via this medium. Though this was 15% less than Instagram and Facebook, it was 24% more than the number who use X for video marketing (27%). Less than a tenth (8%) of B2B brands use Snapchat for video marketing—over 11 times lower than the number who use YouTube. YouTube marketing statistics As of January 2025, YouTube generated over 2.7 billion monthly views, according to Global Media Insight . This includes 122 million users who access that platform daily through its website and mobile apps. The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices. YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet. Elsewhere, a 2024 report from Dash  found that 56% of people considered YouTube to be their favorite video platform, with 70% having purchased something after seeing a brand on the site. Additionally, over four-fifths (84%) of marketers selected YouTube as their preferred way to share videos. Learn more: How to start a YouTube channel How to advertise on YouTube YouTube marketing How to make a video website How much does YouTube generate in advertising revenue? Total YouTube advertising revenue for Q3 2024 stood at $8.92 billion, according to Statista . This was a rise of around 3% from the previous quarter and the highest quarterly revenue recorded since Q4 2023 ($9.2 billion). Total global advertising revenue for YouTube, Q1 2020 to Q3 2024 YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter. Total revenue surpassed $8 billion for the first time in Q4 2021, with this figure remaining the record sum until Q4 2023 when it reached $9.2 billion. The opening three-quarters of 2024 was the first time that YouTube advertising revenue exceeded $8 billion for three consecutive quarters.  Learn more:  How to make money on YouTube How to upload a video to YouTube Instagram video marketing statistics As of 2025, Instagram has around two billion active monthly active users, according to Demand Sage . A 2023 report from Dash found that half (50%) of the platform’s users visited a site to buy a product after watching an advert on Instagram Stories, with 44% using it to shop every week. The prevalence of video content on Instagram can be seen by the number of users for Instagram Reels—the site’s short-form videos section. Send Short  reported that approximately 2.5 million people use Instagram Reels every hour in 2025, with half of these people (1.25 million) active advert viewers. Additionally, a 2024 article from Here Now  reported that Reels generate 67% more engagement than standard posts, with videos accounting for 85% of overall Instagram traffic. Other notable statistics in the article included: Nearly half (48%) of users take action after watching a product-related video. Stories with video content generate a quarter (25%) more completions than photo-only stories. Video-based adverts have a 47% higher purchase rate than static product posts. Half (50%) of Instagram users discover new brands and products via reels. 85% want to see more brands use Reels for entertainment. Learn more: Instagram marketing How to make money on Instagram TikTok marketing statistics Recent TikTok marketing statistics from Demand Sage  projected that the social media platform would reach 2.14 billion users in 2025. If correct, then TikTok will see its subscribers increase by 4.2% from 2024. Research directly from TikTok  found that nearly two-thirds (63%) of videos with the highest  click-through rates highlighted their brand's key message in the first three seconds. A 2022 report from Statista  found that 71.2% of TikTok shop users have bought something after seeing it in their feed, with nearly three-fifths (58.2%) using the platform for shopping inspiration. The same outlet found that 55% of TikTok users  had made an impulse purchase on the platform—9% more than the number for Fac ebook (46%) and 10% more than Instagram (45%). "People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix What is the average engagement rate for videos on TikTok? A Sprout Social  report found that TikTok influencers with between 5,000 and 10,000 followers had the highest average engagement rate in the first half of 2023, at just over 76% . This is more than double the total of the next highest group and the only one with an engagement rate above 50%. The average TikTok engagement rate for influencers by number of followers, 2023 The average engagement rate for influencers consistently drops as followers increase. Those with 10,000 to 50,000 followers typically see engagement rates of just under 38%, with this number falling nearly 10% for those with between 50,000 and 100,000 followers (27.87%). Influencers with over a million followers had the lowest engagement rates, at 12.69% – over six times less than those with 5,000 to 10,000 followers.  Learn more: How to make money on TikTok Connected TV advertising statistics A rep ort from Statista  found that nearly nine in 10 (88%) American households owned at least one internet-connected TV device in 2023 (e.g. Smart TV, Amazon Fire TV Stick, online game consoles).  Projections from Emarketer  anticipate that there will be 77.2 million non-pay TV households in the US by the end of 2025, compared to just 56.8 million with pay TVs. This is a difference of over 30%, suggesting that more and more people are consuming television via connected TV. Madhive  reported that nearly half (46%) of marketers believed connected TV offered advanced audience targeting opportunities in 2023. Additionally, 45% felt that the platform improved advertising effi ciency, with 43% believing it’s proven to drive higher ad conversions. How much revenue is made from connected TV advertising? Global revenue for connected TV advertising is projected to exceed £30 billion ($32.2 billion) in 2025, according to Electroiq . This would represent growth of nearly 9% from 2024 and mark a two-year rise of over 24%. Total global revenue for connected TV advertising, 2020-2028 Advertising revenue has soared since 2020 when it stood at just $12.9 billion. A near 50% climb in 2021 took the total to $18.2 billion, before surpassing $22 billion a year later (+26%). Revenue growth is expected to continue in the second half of the decade, reaching $36 billion in 2026 before exceeding $42 billion two years later. If these projections prove correct, then industry revenue will grow by roughly a third (+32%) between 2025 and 2028. FAST TV Advertising Statistics A 2023 study by Vevo  and Publicis Media found that less than a tenth (7%) of free ad-supported streaming TV (FAST) users skip advertisements. Additionally, three-quarters (75%) claimed they watched a healthy mix of content with and without adverts. This suggests that advertising on FAST TV outlets like Peacock, Plex and Pluto TV presents a strong opportunity for businesses to reach viewers. How many FAST TV users are there? The number of FAST TV users in the US is projected to reach 78 million by the end of 2025. This is based on Statista data reported by MNTN Research . If correct, it will represent a year-on-year increase of nearly 4% and an 11% jump from 2023. The number of FAST TV users in the US, 2017-2027 The number of FAST TV users has climbed rapidly since 2017, when the total stood at less than 47 million. A five-year rise of around 36% took this figure to 63.2 million in 2022, before surpassing 70 million a year later (+11.2%). The growth of FAST TV is expected to slow after 2025, with a rise of less than 2% in 2026 followed by a 0.8% increase in 2027. If projections prove correct, then the number of FAST TV users will be around 71% higher in 2027 than in 2017. How much advertising revenue does FAST TV generate? Total advertising revenue for FAST TV is projected to reach $10.39 billion in 2025, according to video marketing statistics from Electroiq . If correct, this would represent a 20% increase from the previous year and a rise of nearly three-quarters (73%) from 2022. The total advertising revenue for FAST TV, 2022-2028—figures from 2024 onward are projections The growth of FAST TV ad revenue is expected to grow beyond 2025, rising to nearly $12.5 billion in 2026 (+20%). A similar level of growth is expected in the following two years, taking advertising revenue to $18 million by 2028. If projections prove correct, then FAST TV advertising revenue will triple between 2022 and 2028. Create your video portfolio website  today. AI in video marketing statistics A 2024 report from Idomoo  found that over three-quarters of millennials (78%) and Gen Z (76%) were interested in receiving AI videos from brands in 2023. However, these numbers decreased for older generations, falling to just under two-thirds for Generation X (63%) and less than half for baby boomers (42%). The percentage of people interested in receiving AI videos from brands by generation, 2023 Only 27% of people from the silent generation (born from 1928-1946) said they’d be interested in receiving AI video content from brands—over three times less than the number of Millennials and Gen Z. What are people's main concerns regarding AI video marketing? Idomoo’s 20 24 State of Video Technology study  revealed that nearly six out of 10 (59%) consumers had some concerns about AI video in 2023.  Of these, 58% cited a lack of trust as one of their main worries, making this the most common reason given. The risk of inaccurate content was the only other factor cited by over half of respondents, with a total of 51%. Concern Percentage of people interested in receiving AI videos from brands Lack of trust or concerns relating to AI 58% Risk of inaccurate content 51% A robotic-sounding narrator 33% It creeps me out 31% Lack of personalization 29% Risk of irrelevant content 26% Low-quality visuals 20% The most common concerns about AI video among surveyed respondents, 2023—source: Idomoo At the other end of the scale, just a fifth of respondents referenced low-quality visuals as a concern about AI videos. This was 6% less than the total who feared receiving irrelevant content and 11% lower than the number who found AI creepy.  How has AI affected video marketing? The latest video marketing statistics show an almost even split in the number of marketers using AI to create marketing videos. Wyzowl  found that just over half (51%) have used AI to create videos in 2025, compared to 49% who haven’t. The percentage of marketers who use AI to create marketing videos, 2025 Despite the high number of marketers using AI for videos, this represents a significant fall from 2024 when three-quarters (75%) used the technology for this reason. "Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix Try Wix's AI website builder for free today and easily create and customize a professional website. Video marketing statistics FAQ What is video marketing? Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels. How to create a video marketing strategy? Creating a successful video marketing strategy involves a combination of creativity and audience knowledge.  The first step is to define clear goals that align with your core business strategy and match the needs of your target audience . Whether you aim to drive sales, build brand awareness, boost website traffic or increase audience engagement, maintaining sight of your core objective will help you produce content that strikes the right tone. Next, consider the type of content and platforms that are best for reaching your target audience. Whereas a young audience for a lifestyle brand may respond better to an eye-catching, short-form social media video, an older audience for a B2B service may prefer to engage via a detailed tutorial video or webinar. Whatever your content, make sure to include strong calls-to-action (CTAs) that encourage users to follow up on their interests. Lastly, ensure the length, tone and optimization of your videos match the requirements of the relevant platform. For example, while an informal, frivolous style may work perfectly on TikTok or Instagram Reels , y ou’ll likely need something more structured and detailed for a YouTube tutorial. Why is video marketing so effective? Video marketing is so powerful because it allows you to promote your brand directly to the people most likely to be interested in your products or services.  Additionally, the use of entertaining video content is more likely to capture an audience's attention than standard image-based or written content. This is backed up by a 2025 survey from Wyzowl  which found that 78% of online consumers preferred to learn about a product via a short video, compared to 9% who chose text-based content. Video marketing requires minimal effort from the viewer and can grab their attention quickly. Therefore, utilizing this method to its full potential can help your brand thrive online.  How long should a marketing video be? The ideal length for a marketing video can vary hugely depending on several factors, including: The type of product/service The platform/channel Target audience Video objective (e.g. drive sales, engage followers, raise awareness) Vidyard  states that a typical marketing video should be two minutes or less, with this number falling below 60 seconds for a sales outreach video. However, there will likely be occasions when a much longer or shorter video is appropriate to strike the right tone.  Ultimately, the length of a marketing video should be decided on a case-by-case basis. By considering the goal of your video and the preferences of your target audience, you’ll be well-placed to judge how long a video needs to be. What is the most popular video marketing platform? YouTube is the most popular channel for video marketing, with nine in 10 (90%) marketers using the platform for this purpose in 2025, based on a Wyzowl survey. In terms of content type, music videos were the type of content with the highest global reach in Q1 2024, according to Statista . Nearly half (48.2%) of internet users consumed music videos at least once a month, compared to 35% who watched comedy, memes and viral content. Check out the Wix App Market  for a range of professional solutions to enhance your Wix website, including designated video apps to maximize your digital output. How effective is TikTok for video marketing? TikTok has quickly become a major player in the world of video marketing. While used by people across all age groups, this platform is particularly popular among younger generations, making it a hugely effective outlet for marketing to Millennials and Gen Z. The immediate, short-form content associated with TikTok provides brands with a quick and potentially low-cost opportunity to grab the attention of customers and raise their profile online. The effectiveness of TikTok for video marketing is backed up by data, with Statista  reporting that 71.2% of users bought something after seeing it on their TikTok feed or stories. What percentage of businesses use video marketing? A Wyzowl  study found that 89% of businesses used video marketing in 2025—down from 91% (-2%) in 2024.

TikTok is a full-on platform for turning creativity into cash. From small businesses to solo creators, the app opens doors to multiple ways to earn while connecting with a global audience. With the right strategy and a simple eCommerce website or landing page to back you up, your TikTok content can do more than entertain—it can sell, promote and pay. Here’s how to turn your videos into real income. TL;DR: How to make money on TikTok TikTok offers many ways to earn, from linking to your website, promoting products as a TikTok Shop Creator or selling your own merchandise, to partnering with brands, offering coaching or creating premium content. You can also earn through TikTok’s Creator Rewards Program, live or video gifts, running ads or offering personalized shoutouts. Success depends on consistent content, engaging your audience and using multiple income streams to diversify revenue. Monetization isn’t instant. Viral videos don’t guarantee income and programs like Creator Rewards or live gifts pay modestly per view or interaction. Brand deals take time and a solid following and selling products or using affiliate links requires trust and strategy. Growth relies on mastering TikTok’s algorithm, posting high-quality content, balancing trends with evergreen posts and treating your channel like a business. Staying adaptable, batch-creating videos and tracking performance helps maximize earnings while reducing burnout. Method Requirements Potential earnings/benefits Link to your website Bio link, engaging videos Earnings depend on traffic and clicks; works well for affiliate products, digital downloads or your eCommerce store Brand partnerships Solid following, niche focus, media kit $150–$3,500+ per post for mid-tier creators; top influencers can make tens of thousands; builds credibility with brands Creator Rewards Program 10k followers, 100k views in 30 days, original content Small per 1,000 views; good for steady extra income while you grow your audience TikTok Shop Creator 5k followers, 18+ eCommerce eligibility Earn commissions on product sales, usually 5–20%; works best with trending or niche products Sell your own products TikTok Shop setup, products ready Earnings depend on price, demand and promotion; other creators can boost your sales with affiliate links Coaching/consulting Expertise, credibility, audience trust $50–$500+ per session; builds authority and can become recurring income Gifts & Diamonds 10k followers (video) LIVE eligibility 1,000 diamonds ≈ $5; top creators can earn hundreds per live session; great for engaging fans Premium content 10k followers, original content, account active Subscription income from exclusive content ($5–$50+/month per subscriber); perfect for tutorials or behind-the-scenes TikTok ads Ads Manager setup, budget Revenue depends on clicks, conversions and ROI; drives traffic to products, services or events Personalized shoutouts Followers, engaging persona $10–$200+ per shoutout depending on audience size; builds loyalty and personal connections How to make money on TikTok in 10 ways Link to your website Promote partnerships Join TikTok's Creator Rewards Program Earn money as a TikTok Shop Creator Sell your own products Offer coaching or consulting Collect Gifts on TikTok Offer premium paid content Run TikTok ads Offer personalized shoutouts 01. Link to your website or other platform The classic way to monetize your TikTok account is to create a website and direct traffic to it via a link in your bio (note: tools like Hopp provide a space where you can promote multiple links at once). You can use this type of TikTok marketing to direct followers to eCommerce stores , portfolio, a monetized YouTube channel or affiliate site. No matter what you choose, be sure to highlight something valuable from your site in your videos and bio to entice people to click. Instead of just saying, "Check out my website," make it more engaging with a playful hook like "Warning: Addictive content inside ⬇️" or a hard-to-refuse offer like "Join my 7-day challenge—free access here!" Related reading: What is TikTok? Best marketing strategies 40 effective types of marketing 02. Partner with brands It's no secret that many brands are foaming at the mouth for a good influencer marketing campaign. If you'd like to catch their eye, focus on a building a distinct collection of unsponsored content. Establish your niche and a consistent content style—just like sound effects artist Josh Harmon did before partnering with Wix. Having a clearly defined style can help you attract the right brand partnerships and produce sponsored content that feels natural rather than forced. Remember to engage with your followers regularly, jump on trends and occasionally tag brands in your videos—sometimes, that’s all it takes to get on their radar. Once you’ve built a solid following, put together a media kit showcasing your stats and audience demographics. Start pitching yourself to brands you genuinely love and show them why you’re a good match. Check out our guide for more ways to use TikTok for business. 03. Join TikTok's Creator Rewards Program The Creator Rewards Program is TikTok's way of helping you make money while promoting creativity. Here's the gist of how it works: You make videos that meet certain requirements The more people who watch and engage with your videos, the more rewards you can earn TikTok calculates your earnings based on qualified views and RPM (or rewards per 1,000 qualified views) To join the program, you must: Be in a country where the program is available Have a good record on TikTok, following all the rules Have a personal account (business and political or government accounts are not eligible for this program) Be at least 18 years old (19 in South Korea) Have at least 10,000 followers Have at least 100,000 video views in the last 30 days Post videos that are original, high quality and at least one minute long You can apply for the Creator Rewards Program directly from your account following these steps . Note that the program only rewards original content, not duets, Stitch videos or videos involving another creator's content. 04. Earn money as a TikTok Shop Creator Promote your favorite products on TikTok—and get paid for doing so. By joining as an official TikTok Shop Creator (a.k.a. "affiliate"), you can earn commissions by featuring and selling products directly in your videos. You'll want to read through TikTok Shop's content policies  carefully and ensure you meet the eligibility requirements . Basic requirements include: You must be at least 18 years old Have a minimum of 5,000 followers Not be a Government, Politician or Political Party Account (GPPPA) Have no prior record of having eCommerce permissions revoked by TikTok Shop or share similar login information with such accounts You can submit an application through your TikTok profile page. Once accepted into the program, you'll be able to add product links to your videos. You'll additionally gain access to other perks, such as the Shoppable Video Hub and the Creator Product Marketplace. 05. Sell your own products If you're looking to start your own brand, you can sell your products directly through TikTok by opening up a TikTok Shop in the Seller Center . TikTok Shop puts your products in front of an already engaged audience. Meanwhile, shoppers can purchase your products without ever leaving the platform. Plus, with TikTok’s affiliate program, other creators can tag your products and promote them in their videos, making sales feel more natural and engaging. Once you create a TikTop Shop, you can promote your products via LIVE shopping, shoppable videos, a Shop page (which is accessible from your profile) and the Shop Tab (TikTok's marketplace). You can also link your products from a TikTok's ads campaign, which lets you run native ads on users' feeds. Before choosing this option, do some research into your target market to understand the types of products they'll be open to finding on TikTok. If you're new to selling, you can try your hand at dropshipping or entertain print-on-demand services like Printful . Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 06. Offer coaching or consulting If you're already savvy with social media, consider opening up your social media marketing services to other users. Take a page from Elise Darma, a marketing consultant who shares useful social media marketing tips for businesses on TikTok. The reality is that many brands struggle to navigate TikTok and don't know where to start. In other cases, some highly creative users go viral overnight but struggle to turn their newfound success into sustainable income. If you know how to create content strategies, liaise with other creators and optimize content, then use your channel to demonstrate your knowledge. Work as a TikTok account manager for someone else or invite followers to participate in workshop and/or personalized coaching sessions. You could even offer a low-cost digital product, like an eBook, templates or subscription-based content. Discover the latest trends in video marketing with these video marketings statistics . 07. Collect Gifts on TikTok Just like in real life, your followers can choose to send you gifts to express their appreciation. To send a Gift, viewers must buy Coins and then gift them on For You or LIVE videos. These Gifts allow you, the creator, to accumulate Diamonds, which can translate to real income. To turn on video gifts, you must meet certain requirements: Be in a location where Video Gifts or LIVE Gifts are available Be 18 years of age or older (or 19 in South Korea) Have an account in good standing that adheres to the Community Guidelines and Terms of Service Have a personal account (business accounts and public interest accounts are not eligible for this program) For LIVE Gifts, be eligible to go LIVE For Video Gifts, have at least 10,000 followers and an account that is at least 30 days old For Video Gifts, have published a public video in the last 30 days It's estimated that 1,000 diamonds are worth $5. Generally the more followers you have, the more likely it is that you'll receive diamonds. That being said, you'll want to offer something in return—like a special collaboration with another creator or real-time interaction with your viewers. 08. Offer premium paid content Many creators use platforms like Patreon to offer exclusive content to their most dedicated fans. This could include things like behind-the-scenes footage, early access to new content or even personalized messages. You get to set your own prices for this type of premium content, and fans can subscribe for a monthly fee. TikTok offers a similar, native solution called Series , which allows you to post premium content behind a paywall. Series can include a collection of up to 80 videos that are each 30 seconds to 20 minutes long—and just like with other premium content, you can set your own price. Offering premium content is a great way to generate additional revenue from your longer form videos and get closer with your followers. To take advantage of Series, you must: Be at least 18 years old (or 19 in South Korea) Have an account that's been active for at least 30 days Use a public personal or business Account (political and private accounts aren’t eligible) Have posted 3 or more public videos in the past 30 days Have at least 10,000 followers (though there are exceptions to this if you meet the other requirements) Have gained 1,000 or more views in the last 30 days Post original content Have an account in good standing that adheres to the Community Guidelines 09. Run TikTok ads Running TikTok ads is an effective way to expand your reach and connect with your target audience. With TikTok’s Ads Manager, you can easily create engaging campaigns to promote your products, services or grow your brand. Choose from a variety of options like in-feed ads, branded hashtag challenges or TopView ads, which instantly capture attention when users open the app. These adaptable formats let you align your strategy with your goals and budget. TikTok ads are designed to feel natural on the platform, blending seamlessly with organic content. Start by creating short, captivating videos that grab attention in the first few seconds. Track your campaign metrics like click-through rates and conversions to understand what works and optimize your strategy. Even small businesses and first-time marketers can achieve measurable results with TikTok ads. Sync your product catalog on Wix with your TikTok ad campaigns—simply download the TikTok Ads app from the Wix App Market . 10. Offer personalized shoutouts Personalized shoutouts are another great way to connect with your audience while generating income. Whether it’s celebrating a milestone, giving advice or simply thanking fans, shoutouts create meaningful, one-on-one interactions. TikTok’s built-in features make it easy to offer shoutouts and handle requests. To get started, decide on the type of shoutouts you want to offer and set a price that’s fair for you and your fans. Promote this service in your bio and videos so your audience knows it’s available. Each shoutout should reflect your unique personality, keeping fans excited and engaged. For creators who actively connect with their followers, this can be an organic way to grow your revenue while strengthening your community. It’s a simple, authentic step toward building deeper relationships with your audience. How much does TikTok pay? Before growing a TikTok account, you might want to know how much you can expect to earn on the platform. Here are some of today’s highest earners on TikTok: Addison Rae reportedly earned $8.5 million from TikTok in 2021 alone. You might remember the early days, when Addison was best known for her dancing videos. Now, she flaunts a fat contract with Netflix, her own skincare line, brand deals, music and more. Charli D'Amelio can add Broadway and Dancing with the Stars to her resume. She ended 2024 with $23.5 million across all of her ventures, according to Forbes —with an estimated 30-50% of those total earnings coming from TikTok. Zach King is known for his YouTube and Vine videos, but the internet personality capitalized on TikTok’s video format and now earns around $53,000 from TikTok . His most popular TikTok, which earned 2 billion views, is estimated to have totaled $14,000 . Zach's slick video editing skills have landed him deals with companies like PlayStation and Credit Karma, plus television appearances. Plenty of other creators earn a living from TikTok, but don’t expect to pocket millions right away. Your financial success on the platform depends on your monetization strategy, as well as your posts and following (check out our guide to learn the best time to post on TikTok). Before being replaced by the Creator Rewards Program (which allegedly pays a higher rate), the Creator Fund paid between $0.02 and $0.04 for every 1,000 views, according to Exploding Topics . The same report found that influencers with 500,000-1,000,000 followers earned between $150-$3,500 for sponsored posts. How many followers do you need on TikTok to get paid? There isn’t a specific number of followers you need to get paid. If your audience actively watches, comments on and even recreates your videos, it’s likely you can capitalize on this using the above strategies. But as mentioned above, if you're interested in participating in programs like the Creator Rewards Program, then 10,000 followers is your magic number. However, if you’re aiming for a more lucrative partnership or influencer marketing opportunity, you’ll want to have at least 100,000 followers. The Influencer Marketing Hub has a TikTok calculator that estimates how much you can earn based on the number of likes you receive on your videos and your follower count. Naturally, the more followers you have viewing your content, the more you can earn. How hard is it to make money on TikTok? Viral videos might get millions of views, but they won’t make you rich. TikTok’s Creator Fund? It pays pennies per thousand views. Brand deals? They take time, a huge following and serious effort. Other income sources like live gifts or affiliate marketing require trust, consistent work and constant grinding. It’s no surprise many creators deal with burnout, algorithm changes and unstable payouts. Making money on TikTok takes more than just trends and dancing. You need a solid strategy—selling products, creating standout content and building partnerships. But TikTok’s unpredictable nature, strict guidelines and risks like shadowbans or demonetization make it a tricky platform to rely on long-term. To stay ahead, diversifying your income stream is essential for building something sustainable. Why TikTok monetization isn’t as easy as it seems Low creator fund earnings : TikTok pays very little per view, making it tough to earn a decent income. Unpredictable algorithm : Going viral isn’t guaranteed and engagement can drop without warning. High competition for brand deals : Only creators with solid engagement levels land sponsorships. Live gifting requires constant streaming : You need to stream often to maintain a steady income. Strict content moderation : Videos can get demonetized, removed or accounts shadowbanned. Short content lifespan : TikTok pushes new content, so older videos stop earning quickly. Monetization rules keep changing : TikTok’s policies shift often, making it tricky to plan for consistent income. Building trust for sales takes time : Selling products or using affiliate links relies on audience loyalty. Engagement burnout : The pressure to post regularly can be exhausting. TikTok shop takes a cut of sales : The platform charges fees when you sell products, which reduces profits. TikTok money moves: insider tips Post consistently but be strategic: Posting regularly helps TikTok see you as an active creator but quality beats quantity. Focus on engaging content that resonates. In beauty? Skip random makeup looks—track what gets views and lean into tutorials, transformations or product hacks that perform. Check TikTok Analytics to spot trends and adjust. Batch-create videos to stay ahead—film a few at once so you’re not scrambling to post daily. Hook viewers in the first three seconds : TikTok’s algorithm loves watch time, so if people scroll past your video right away, it won’t do well. Grab attention with a strong hook. Skip “Hey guys, today I’m going to talk about...” and start with something bold, like “This $5 product clears acne overnight—here’s how!” Use quick cuts, text overlays and eye-catching visuals to keep viewers watching. Connect and captivate: TikTok rewards engagement—more comments, likes and shares mean wider promotion. Focus on connecting with your audience. Reply to comments with video responses, ask questions in captions to spark conversations and encourage stitches or duets to reach new viewers. Building an interactive community makes TikTok more likely to push your content, helping you grow and monetize faster. Transform your bio into a sales-driving machine : Your TikTok bio is a powerful way to drive traffic and sales, so keep it clear and compelling. Let followers know what you offer (e.g. “Helping creators grow on TikTok”), add a call to action (e.g. “Shop my top picks below!”) and use a link-in-bio tool like Linktree, Beacons or TikTok’s built-in link to direct followers to your products, services or affiliate links. Make it easy for followers to click and buy. Balance trends with evergreen content : Trends can get you quick exposure but fade fast. Evergreen content helps you build a loyal, lasting audience. To grow, mix in content that stays relevant over time. In fitness, skip just trendy challenges and focus on tips like "Best core exercises for beginners" or "3 mistakes ruining your squats"—topics people will keep searching for. In fashion, balance outfit trends with timeless style advice. Treat TikTok like a business : To start making money on TikTok, treat it like a brand not a hobby. Use TikTok Analytics to track what works, test content like tutorials, challenges or storytelling and diversify your income streams. Master TikTok’s algorithm to stay visible : TikTok’s algorithm is constantly evolving but some things remain important. High watch time helps boost your reach while comments, shares and duets improve visibility. Posting regularly keeps you on the algorithm’s radar. The more engaging your content, the more TikTok will share it with new users. Balance virality with building a legacy:  Going viral can give you a quick boost in views but it doesn’t lead to lasting success. To make consistent income, focus on building a recognizable brand. Stick to a niche and consistent content style, use the same fonts, colors and editing style to boost brand recognition and share a clear message—funny, educational or inspirational. Work smarter and thrive longer: Creating daily TikTok content can be tiring but you don’t have to wear yourself out. Save time by batch-creating videos in one session, repurposing old content with fresh edits and using TikTok scheduling tools to plan ahead. Stick to TikTok’s rules and stay ban-free : Many creators lose accounts by unknowingly breaking TikTok guidelines. To stay safe, avoid misleading claims (especially for product promos), violating community guidelines like explicit content, or spammy tactics like “comment 10 times to win.” If flagged, your account could get shadowbanned, lowering views, or even permanently banned. Monetize across multiple income streams : To make the most money on TikTok, don’t stick to just one approach—mix it up with multiple revenue streams. Earn through brand deals, affiliate marketing, live gifts, selling your own products and TikTok Creator Rewards. Diversifying your income helps you stay secure if one method slows down. Stay adaptable as TikTok evolves:  TikTok is always rolling out new features, giving early adopters a big advantage. Recent updates include TikTok Shop, a tool for selling products, TikTok Series which lets creators sell premium content and algorithm updates that can impact content performance. Creators who adapt to these changes can stay ahead and boost their monetization efforts. How to make money on TikTok FAQ Can I make money on TikTok? Yes, you can make money on TikTok. However, it's important to note that you won't get rich overnight. It takes time, effort, and a lot of hard work to build a successful TikTok account that can generate significant income. How do I get paid on my TikTok account? The way you get paid on TikTok will depend on the method you choose to monetize your content. When you work with sponsors, you're typically paid through PayPal or direct deposit. If you're using affiliate marketing, you earn commissions through the affiliate network you're working with. And if you use the Creator Rewards Program, you're paid through TikTok's internal payment system. You can also make money with all of these methods simultaneously. How much money can I make on TikTok? The amount of money you can make on TikTok will vary depending on a number of factors, including your audience size, engagement rate, and the method you choose to monetize your content. However, it's possible to make a significant amount of money on TikTok if you build a large and engaged following. How much does TikTok pay per view? TikTok does not directly pay users based on the number of views their videos receive. Until recently, TikTok's monetization program primarily involved the TikTok Creator Fund , where eligible creators received payments between $0.02 and $0.04 for every 1,000 views . But this program was sunsetted in 2023—they've since launched a Creator Rewards Program that allegedly pays better for high-quality content. How long does it take to make money on TikTok? Making money on TikTok can take anywhere from a few months to a year, depending on your content, consistency and audience growth. Success hinges on building a sizable and engaged following. Once you reach 10,000 followers and 100,000 video views in 30 days, you can join the TikTok Creator Rewards Program. Additionally, partnering with brands and selling merchandise can start generating income as your influence grows. Can I make money on TikTok with limited followers? Yes, you can make money on TikTok with limited followers, especially if your audience is highly engaged. You can partner with niche brands for sponsored content, use affiliate marketing to promote products with unique referral links or sell your own products and services directly to your followers. Even with a smaller audience, authenticity and engagement are key to monetizing your TikTok presence. Can I make money on TikTok without showing my face? You can and here are a few ways to consider: Affiliate marketing via bio links Educational content using text/voiceovers Picture-based video content Product demonstrations without showing your face—just your hands How do seasonal trends affect my TikTok earning potential? Holiday seasons (November-December) typically see higher engagement and ad spending on TikTok, which aligns with general consumer and retail trends. You might see a spike in earnings during holiday periods, or just before them—and then a drop during and just after. If your income is dependent on holiday highs and lows, you should plan accordingly. What are the implications of using AI-generated content for TikTok monetization? If using AI generated content on TikTok, you must consider: Mandatory disclosure: Content must be labeled as AI-generated through hashtags or descriptions Automated detection : TikTok uses metadata to identify and flag AI content automatically Monetization restrictions : Pure AI content is considered ow effort and may be removed from monetization programs Higher scrutiny: Platform monitors AI content more closely for misinformation

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder to build your site isn’t just a technical decision—it’s a strategic one. Whether you’re a freelancer or part of an agency team, the platform you choose will shape your creative freedom, day-to-day workflows and your ability to scale. So before diving into the design tools and features, it’s worth stepping back and thinking about the bigger picture. That’s something Roy Wax, a product marketing manager at Wix Studio, thinks about daily. He works closely with professional web creators and agencies to understand what they need from a platform—not just to design great websites, but to run efficient, scalable businesses. As he puts it, choosing the right builder “isn’t just about features, it’s about how those features come together to support your entire workflow, from concept to client handoff.” Two names that frequently come up in this decision-making process? Wix Studio  and WordPress. Both are powerful in their own right, but serve very different creative needs, especially when it comes to learning how to make a website that meets modern performance, design and scalability standards. In this guide, we’ll break down the key features of Wix Studio vs. WordPress to help you choose the best platform for your workflow, clients and long-term goals.  But first, here’s a quick bird’s eye view of what each platform brings to the table: Wix Studio is a flexible, end-to-end platform for agencies and enterprises to build, manage and grow sites at scale. With a responsive editor, collaborative workspace, built-in AI and growth-focused tools, it helps pro web creators deliver the quality they want, with the efficiency they need.  WordPress is an open-source, self-hosted publishing platform that lets you create and manage everything from simple blogs to complex enterprise sites. It’s known for its easy -to-customize design themes, CMS capabilities and extensive plugin ecosystem.  Now that we’ve covered the basics, let’s dig deeper into how Wix Studio and WordPress compare, feature by feature, so you can decide which one aligns best with how you build, manage and grow websites. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. WordPress features When it comes to choosing the best website builders , the details matter. From how you design to how you scale, the features you rely on every day can shape your creative flow, and your bottom line. As Roy explains, it’s not just about having a long list of capabilities, it’s about how those features come together to support real-world workflows. “You can have the most advanced tools in the world, but if they slow you down or don’t play well with your team, they’re not doing their job,” he says. With that in mind, we’ll compare Wix Studio and WordPress across the most important capabilities for modern web designers and agencies. Whether you care most about advanced design control, workflow efficiency or long-term maintenance, this side-by-side breakdown will help clarify which platform supports the way you work. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native functionality and dev tools Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure  When it comes to choosing a platform, website infrastructure  is the backbone of everything you build—from speed and scalability  to website security  and client trust.  Wix Studio includes free website hosting  that’s ultra-secure and dependable, so there’s no need to research or pay for third-party providers. Every site runs on fully-managed, best-in-class multi-cloud hosting infrastructure that auto-updates quietly in the background. That means no surprise downtime, maintenance windows or poorly timed security updates for you or your clients. Roy points out, “Pro teams don’t have time to babysit hosting or troubleshoot surprise outages. Infrastructure should be invisible until it needs to be exceptional—and that’s exactly how we’ve built it at Wix Studio.” Security is baked into the platform. From DDoS protection and real-time threat detection to rapid response and full data encryption, Wix Studio is built to meet the highest industry standards for site reliability  and website performance . Wix Studio also scales automatically as traffic grows. Whether it’s a seasonal spike or a sudden surge in transactions, your site is ready. With 200+ CDN nodes and globally distributed data centers, content is delivered fast and efficiently—on any device, anywhere in the world. Now let’s take a look at how WordPress handles infrastructure. First, a bit of clarification: if you're using WordPress.org (the open-source version), hosting isn’t included. You’ll need to handle it yourself—meaning you’ll find, purchase and manage hosting through a third-party provider. That includes overseeing your own website security, backups, updates and more. On the other hand, WordPress.com (the managed version) does include hosting. It’s optimized for speed, security and performance, using automated scaling, high-frequency CPUs and global delivery. Maintenance tasks—like updates and backups—are handled for you. Bottom line:  Wix Studio gives you fully-managed website infrastructure, free website hosting and enterprise-grade site reliability by default. With WordPress, your infrastructure experience depends on which version you choose and which hosting provider you go with. For comparable website performance and website security, you’ll need to opt for a managed WordPress plan. Kick things off with our domain name search  to secure the perfect URL—or, if you’re still brainstorming, spark ideas with our domain name generator  for a creative boost. 02. Design and creative control  Great design starts with great tools. Whether you're building from scratch or iterating on an existing layout, your website builder should support both creative freedom and production speed. With that in mind, here’s how Wix Studio design  capabilities compare to WordPress when it comes to visual control, customization and scaling your design workflow. Wix Studio's editor is built for designers who want full creative control without compromising efficiency. It’s responsive by default, meaning your designs automatically adapt to every screen size—no extra work needed. With tools like drag-and-drop editor , custom breakpoints, flexbox, adaptive positioning, layers, grids and more, it’s easy to turn any vision into a high-performing experience. Want to fine-tune every detail? You can edit down to the pixel, apply advanced no-code animations (like scroll, hover, loop, WebGL, Lottie and Rive) and even bring in your own custom CSS when needed. For Figma fans, the Figma to Studio plugin  offers a fast way to move your designs directly into Wix Studio, keeping everything aligned from concept to launch. Looking to move even faster? You’ve got access to more than 375 professionally designed website templates , organized by industry and packed with relevant business tools. Every responsive template  is ready to customize—whether you're designing around the color of the year , building a booking site or launching an online store . “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. Now let’s compare that to WordPress. WordPress uses a block editor that allows for drag-and-drop  customization. You arrange content by inserting pre-built blocks into your pages and posts, and you can customize layouts using color schemes , typography, spacing and your own CSS. Some WordPress blocks also support basic animations. For more advanced effects (like WebGL or Lottie), you'll likely need to add plugins or write custom code. WordPress recommends sticking with native animation features for reliability, and hiring a developer if you're set on more complex motion. To kick off your site design, WordPress offers thousands of responsive themes. These website templates vary widely in quality, especially if you’re browsing third-party sources—so it’s important to follow best practices for responsiveness and choose carefully. Also, access to certain themes depends on your plan level. Bottom line:  Both Wix Studio and WordPress give you visual design freedom and customization. However, Wix Studio offers a wider set of built-in tools for animation and precision—no plugins or code required. While WordPress offers more theme variety, Wix Studio design templates are fully responsive, vetted for quality and freely available to all users. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features AI is changing the way websites are built—and for busy designers and agencies, it’s more than just a buzzword. It’s a way to speed up workflows, streamline planning and scale content creation without cutting corners. So how do Wix Studio and WordPress compare when it comes to built-in AI tools? Wix has been ahead of the curve in the AI space since launching its Artificial Design Intelligence (ADI) in 2016. Today, Wix Studio AI  takes things even further with an impressive suite of integrated features that help web creators shift time from repetitive tasks to real design thinking. As Roy explains, “We’re not building AI for the sake of it—we’re building it to solve actual pain points. Every AI tool in Wix Studio is designed to give creators more space to focus on strategy, storytelling and standout design.” First up: responsive AI. This built-in tool automatically optimizes your layouts across breakpoints with a single click—making it simple to create responsive designs fast. You can easily adjust element behavior and fine-tune layouts for even the most complex projects. Another standout is the visual sitemap tool, which accelerates the site-planning phase. It acts as a built-in wireframe generator , creating tailored frameworks packed with business solutions so you can jump straight into the design stage. Wix Studio also includes an AI code assistant that writes custom scripts, debugs issues and helps retrieve product info in seconds. On the content side, AI powers CMS collection content, AI meta tag creation and a built-in AI text generator. Inside the editor, you can also use AI to create custom visuals, like images and short-form video trailers. It’s clear that Wix Studio AI isn’t just a one-off feature—it’s a core part of the platform. And with ongoing innovations from the Wix AI Labs, designers can expect new time-saving tools to roll out regularly. Over on WordPress, the primary native AI integration is the Jetpack AI Assistant. Available from the editor, it supports content creation, translation, proofreading, image generation and SEO tasks. WordPress also includes an AI website builder , which lets you create blogs, portfolios and service websites by inputting prompts. However, AI support for eCommerce or complex integrations is limited—you’ll need to add those manually after the build. Beyond Jetpack, most WordPress AI functionality comes from third-party plugins. While this gives users a wider variety of tools to choose from, it can also introduce more setup steps, more updates to manage and more variability in quality. Bottom line:  Wix Studio’s native AI features—from wireframe generator to AI code assistant—are tightly integrated and purpose-built to help agencies move faster. WordPress offers solid tools via Jetpack and third-party plugins, but that flexibility can also mean more time spent managing tools, not designing. "Designing websites is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content For agencies and freelancers managing multiple sites or high-volume content, scalability isn’t just a perk—it’s essential. The right tools let you streamline workflows, scale content effortlessly and deliver faster, without sacrificing design quality or brand consistency. Wix Studio is built for scale from the ground up. The Wix Studio CMS  is a no-code content management system that uses repeaters and dynamic content  to dramatically reduce repetitive work. Design a single page layout, then populate with up to 10 million items (for premium plans) of pages with structured data—think product catalogs, portfolios or team directories—without starting from scratch each time. Roy emphasizes, “Scaling a site shouldn’t mean scaling your workload. We built Wix Studio CMS to help teams deliver at volume—without trading away time or quality.” You can also save and reuse custom assets like sections, components and templates. Site-wide styles let you define global rules for spacing, typography and color—making it easy to stay on-brand across every client project. Learn more about Wix Studio's collection storage limits and quotas → WordPress, also a CMS at its core, gives creators a flexible toolkit to manage dynamic content. You can use custom post types, taxonomies and the “Query Loop Block” to automate how content displays and updates across your site. Like Wix Studio, WordPress offers global styling options—but for more advanced content controls, you’ll likely need to rely on third-party plugins like ACF, Editorial Calendar or WP All Import. Bottom line:  The Wix Studio CMS is purpose-built for no-code scalability, offering dynamic pages, reusable design assets and global styling that make it easier to grow without adding overhead. WordPress offers strong CMS flexibility and plugin support, but it often comes with more manual setup and ongoing maintenance. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Managing multiple projects, clients and team members can be a juggling act—but with the right tools, it doesn’t have to be chaotic. Wix Studio management tools  are built to streamline collaboration and client communication, helping you and your team stay aligned no matter how complex the project is. Roy notes, “For agencies juggling multiple clients, the last thing you need is a patchwork of tools. Wix Studio pulls everything into one centralized workspace, making client management and project collaboration seamless.” Wix Studio provides a centralized workspace that gives you a 360-view of all your projects—from managing client feedback and support tickets to controlling subscriptions and billing, everything is in one place. This all-in-one approach keeps projects organized and makes it easy to track progress. Native CRM tools offer even more convenience—think customizable, recurring invoices, automated monthly reports and client kits to ensure smooth handovers. Plus, you can manage all of your client’s information within the workspace, so everyone is on the same page at all times. When it comes to collaboration, Wix Studio offers custom roles and permissions, allowing you to define exactly who has access to what. This is ideal for cross-functional teams working together. With features like content mode, clients can easily update text without disrupting the design, keeping your creative process intact. And for real-time collaboration, Wix Studio lets you request feedback directly on the platform and organize comments by status. It also supports side-by-side creation, so your team can design, code and edit simultaneously, speeding up project timelines. WordPress also offers tools for client and team management, including user roles, permissions and access controls. However, to match Wix Studio’s all-in-one capabilities, you’ll likely need to add third-party plugins. For instance, creating custom roles isn’t natively supported on WordPress. For team collaboration, WordPress offers a comment system with mentions, a site activity log and basic editorial tools like drafts and preview links. The platform also has some multi-site management capabilities, but when it comes to client management, WordPress falls short. You’ll need additional plugins (like those from WooCommerce) to integrate more advanced client management and CRM features, which means extra setup and maintenance. Bottom line:  While both platforms offer client and team management features, Wix Studio’s native management tools give you a more streamlined, all-in-one solution for collaboration, with real-time feedback and integrated CRM features. WordPress, on the other hand, requires additional plugins to achieve the same level of functionality. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 06. Ecommerce For agencies, the ability to efficiently build, manage and scale online stores isn’t optional—it’s core to the job. Whether you're helping clients open their first shop or scale up their digital presence, both Wix Studio eCommerce  and WordPress have powerful capabilities. Let’s take a closer look at how they compare when it comes to making an online store  and managing its day-to-day. With Wix Studio eCommerce, it’s easy to create visually compelling storefronts and a seamless shopping experience. After locking in the design within the editor, you can generate tailored product descriptions with AI, customize the checkout flow to match the brand and optimize every step of the buyer journey. Roy explains, “Website creators don’t have time to stitch together eCommerce solutions—they need a platform that just works out of the box. That’s exactly what we built with Wix Studio eCommerce: something powerful, scalable and ready from day one.” On the payment side, Wix Payments  is the platform’s native payment solution. It’s fully integrated and lets your clients accept major credit cards, Apple Pay and more—without needing to connect an external processor. If your clients need additional options, Wix Studio also supports 80+ global payment solutions , including popular BNPL providers like Klarna. Sales channels are covered, too. You can easily sync your clients' stores with Amazon, eBay, Google, Facebook and Instagram to reach millions of shoppers. And all store activity—from inventory and orders to returns and refunds—is managed from a single dashboard. To help drive conversions, Wix Studio comes with advanced built-in tools like abandoned cart recovery, discount creation, automated email marketing, gift cards, preorder support and customer reviews. Thanks to its multi-vertical cart, visitors can buy products and book services in one smooth checkout. If your clients are selling globally, you’re covered there too. Wix Studio supports automated currency conversion, tax handling and multi-language translation—making it easier to manage international stores without extra tools. Now let’s talk WordPress. Since eCommerce features aren’t included out of the box, WordPress recommends using its Commerce plan, which bundles in the WooCommerce plugin. WooCommerce offers customization options for storefronts and checkout experiences. It supports essential online store functions like inventory tracking, customer reviews, shipping configuration, gift cards and abandoned cart emails. It also supports integration with 60+ payment providers globally. Like Wix Studio, WooCommerce connects with Facebook, Instagram and Google—but syncing with marketplaces like Amazon or eBay usually requires additional third-party plugins or manual configurations. Global selling is also possible via WooCommerce, with features for handling taxes, currencies and site translations—but again, you may need plugins to achieve full functionality. Bottom line:  Both platforms offer strong eCommerce capabilities, but if you want a streamlined setup with native tools and fewer third-party dependencies, Wix Studio eCommerce stands out. With everything from Wix Payments to marketplace sync built right in, it’s a scalable, efficient way to support clients in how to sell online —and grow their business from day one. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing Launching a business-ready website is step one. But for your clients to see real ROI , their sites need to be found —and convert. That’s where solid SEO and marketing tools come in. Let’s take a look at how Wix Studio and WordPress compare in this space. Wix Studio SEO  is built for speed and scalability. Whether you're managing one site or 50, you’ll find it easy to deliver best-practice SEO across the board. Key SEO features  include autogenerated structured data markup for product pages, so they can show up in search results with rich snippets. You’ve also got a powerful combo of automation and control—bulk 301 redirects, autogenerated XML sitemaps, customizable robots.txt files and the ability to edit SEO settings by page type or across multiple pages in one go. Roy shares, “We know SEO is make-or-break for agencies. That’s why we’ve built Wix Studio to handle the heavy lifting—so creators can focus on strategy instead of jumping between tools.” Add in Wix Studio’s infrastructure-level integration with Google Search Console, and your clients can benefit from near-instant indexing and deeper search performance insights—all without additional setup. If you’re looking to start a blog  or advise clients on how to start a blog , Wix Studio makes it easy. Dynamic content capabilities and a native CMS allow you to scale content-driven sites with ease. And for advanced guidance, you can always refer to the Wix SEO Hub , which offers up-to-date strategies, tutorials and expert tips—another reason why Wix Studio is among the best website builders for SEO . On the marketing side, Wix Studio is packed with built-in tools like email marketing , lead capture forms and social media integrations. It also offers AI-powered Google Ads generation to help your clients get found faster. And with full-funnel data built in, you can see how users engage—from the first click to conversion. Need deeper insights? You’ve got native support for Google Analytics, Google Tag Manager and Meta Pixel. You can also schedule automated reports for clients, so they’re always in the loop—without eating up your time. As for WordPress, it offers strong SEO control, but with more reliance on plugins. You get technical essentials like XML sitemaps and optimized robots.txt files, but structured data for product pages typically requires schema plugins. For advanced optimizations like bulk redirects or permalink customization, plugins like Yoast SEO or Rank Math are your go-tos. WordPress also supports email marketing through plugins like Mailchimp, and has options for lead capture, social media integrations and Google Ads. Like Wix Studio, it integrates with Google Search Console, Google Analytics, Tag Manager and Meta Pixel for performance tracking. Client reporting is available but generally requires third-party tools. Bottom line:  If you're looking for a streamlined setup with powerful native SEO features and marketing tools that scale, Wix Studio SEO delivers. Everything is built in, so you can spend more time on growth and less on maintenance. WordPress gives you flexibility through plugins, but managing those can require more hands-on work—especially when you're scaling. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins A flexible platform that supports apps, integrations and plugins is a must-have for website creators building tailored experiences for every client. But while flexibility is essential, too much reliance on third-party add-ons can result in “plugin bloat”—which can slow load times, cause update conflicts and increase maintenance overhead. Wix Studio strikes a strong balance. It comes with a wide range of native, auto-maintaining integrations with some of the industry’s top tools across comms, social, sales and Wix Studio marketing integrations . These built-in solutions reduce friction and give you more control over the final product. As Roy explains, “We want creators to spend less time worrying about what might break and more time focused on what they’re building. That’s why we’ve prioritized native, scalable integrations inside Studio.” Need more customization? The Wix App Market  has your back, with over 500 vetted business tools built to integrate seamlessly with Studio sites. From lead gen and booking systems to analytics dashboards, every app is optimized to work smoothly within the Studio ecosystem. There are also standout tools that speed up workflows for agencies. For example, the Figma to Wix Studio plugin allows you to turn Figma designs into fully responsive websites with a single click—an absolute game-changer for design-first teams. Another gem is the Lottie animations widget, which lets you effortlessly add lightweight, vector-based motion graphics straight from the editor. Over on WordPress, plugins are the name of the game. With a directory boasting more than 59,000 free options, it's arguably one of the most customizable platforms around. This extensive ecosystem gives agencies the flexibility to build highly specific client solutions. However, most of these extensions are third-party, which means updates and compatibility require hands-on management. While WordPress does offer native integrations with essential tools like Google Analytics, you’ll often need additional plugins for the same breadth of functionality offered natively on Wix Studio. Bottom line: Wix Studio delivers a tightly integrated app and plugin experience, with native solutions and the curated Wix App Market making it easy to scale without compromising site performance. WordPress gives you more variety via its vast plugin library, but managing that freedom often calls for more technical oversight. Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps , explore Wix marketing integrations  or dive straight into our guide to build Wix apps  that scale your business. 09. Native functionality and dev tools Savvy clients aren’t just after a slick-looking site—they want robust, industry-specific solutions they can actually run their business on. That’s why professional creators need a platform with both built-in functionality and the flexibility to go custom when needed. Wix Studio delivers on bo th fronts. It empowers Wix Studio developers to build launch-ready businesses with a suite of native tools made specifically for real-world use cases—think bookings, events, restaurants and beyond. These Wix Studio business solutions work straight out of the box, helping you get to market faster with less setup. As Roy often points out, this is one of Studio’s biggest differentiators: “Creators aren’t forced to choose between speed and power—we’ve built the tools so they can have both.” For projects that call for something totally custom, Wix Studio offers a dev-first ecosystem with serious flexibility. Choose your coding environment—whether that’s online in Wix’s VS Code-based IDE or locally via GitHub integration. Extend business logic using hundreds of open APIs, and streamline your workflow with Wix Blocks , which lets you develop reusable apps and sell them in the Wix App Market. On the WordPress side, while it doesn’t offer native, full-stack business solutions like Wix Studio, it provides the foundations to build them. The open-source nature of WordPress gives developers the freedom to extend functionality using custom code and APIs. Devs also benefit from tools like a comprehensive code reference, a command-line interface (WP-CLI) and support for various version control systems and local dev environments. One key difference: WordPress doesn’t natively support app development and distribution like Wix Studio does through Wix Blocks. However, developers can build and sell WordPress plugins that act similarly by expanding site capabilities. Bottom line:  If you’re looking for a head start with launch-ready, industry-specific functionality, Wix Studio’s native business solutions are a game-changer. And when it comes to flexibility, both platforms give developers the tools to build whatever they can imagine—just with very different levels of out-of-the-box support. 10. Enterprise and large-scale solutions Almost every web creator has that one household name they dream of working with. But when that call comes through, you need to be sure your website builder can handle the complexity and scale of the job. Wix Studio Enterprise  is designed with flexibility to meet the needs of businesses of all sizes, from scaling startups to multinational corporations. It includes advanced multi-site management capabilities with account, group or site-level tiering, as well as tools that make scaling site creation a breeze. You’ll have access to company-branded templates, libraries of reusable assets and custom funnels so that any team member can deploy on-brand, functional sites with ease. Additionally, it provides 24/7 dedicated support, enhanced security and the flexible storage options that larger businesses require. As Roy puts it, “When enterprise clients come on board, the priority is seamless scalability without compromise—and Wix Studio delivers that by integrating everything from security to site creation into one platform.” On the WordPress side, the platform offers flexibility through its VIP and Enterprise plans. Much like Wix Studio, WordPress helps businesses manage multiple sites from one central dashboard while maintaining consistent branding across all platforms. The modular, block-based creation process ensures that design governance remains intact. However, WordPress shines in terms of bespoke capabilities—its open-source nature allows for tailored plugins, themes and custom functionality, which makes it a strong choice for enterprises with highly specific needs. WordPress also provides enterprise-level security, unlimited storage and priority support from dedicated account managers. Bottom line:  Both platforms cater to large brands and complex projects, offering robust, scalable solutions. Wix Studio’s enterprise tools are particularly suited for businesses looking for a seamless, all-in-one solution, while WordPress provides a highly customizable environment ideal for enterprises with unique requirements. 11. Support and community H aving a community of like-minded creators to lean on—and learn from—is priceless. So, how do Wix Studio and WordPress stack up in this area? Whether you're looking for web creation tips, inspiration or just a place to connect with people who truly understand your day-to-day, Wix Studio has you covered. The platform boasts a super vibrant community that’s both in-person and online. From frequent meetups to live webinars, a lively Discord and the Studio Forum, there’s no shortage of ways to engage with fellow creators. Plus, with dedicated community leaders fostering collaboration, you’ll always have a network to lean on. Roy emphasizes that “Wix Studio’s community isn’t just about connecting—it’s about growing together, sharing experiences and empowering each other to take on bigger projects.” If skill enrichment is what you’re after, Wix Studio Academy  offers a treasure trove of expert-led video tutorials, sandboxes, courses and expert-approved certifications designed to help you level up your skills. And if you ever need some personalized assistance, there's 24/7 customer care, as well as a built-in AI chat feature to help you out directly from any site. Don’t forget about the Wix Studio Partner Program , which can connect you with valuable business opportunities and support, whether you're an agency, freelancer or developer. On the other hand, WordPress has a vast and active ecosystem with an official WordPress Support Forum that’s a great place to seek help, exchange ideas and connect with fellow creators. WordPress also organizes global events like WordCamp, where you can network and learn from experts in the field. For growing your skills, WordPress offers plenty of documentation, guides and best practices. Plus, WordPress.tv hosts a large library of video tutorials and conference talks that cater to all skill levels. However, if you're looking for an official certification to validate your skills and stand out in the marketplace, WordPress lacks this feature. There's no formal certification process, so your expertise might not carry the same weight in the eyes of potential clients. When it comes to support, WordPress provides AI chat and 24/7 customer care for paid plan users—although free users don’t have access to these services. Bottom line:  Both Wix Studio and WordPress offer strong communities and learning resources for web creators, but Wix Studio stands out as the obvious choice for anyone looking to advance their career or differentiate themselves in the market with industry-recognized certifications. 12. Pricing Cost plays a big role in choosing the right website platform for your needs. With Wix Studio, you get five flexible pricing options, ranging from a free plan to an enterprise-level solution. You can opt for monthly or yearly payments and every plan includes a 14-day money-back guarantee, so you can try it out with zero risk. Here’s a breakdown of Wix Studio's annual pricing plans: Free  ($0/month): Create and publish sites with a branded subdomain. Basic  ($19/month): Build online brands with a custom domain. Standard  ($27/month): Accept online payments. Plus  ($34/month): Capture leads and boost sales. Elite  ($159/month): Scale business growth. Enterprise  (price upon request): Site management for large-scale businesses. *Prices displayed are for U.S. customers. As Roy points out, “Pricing clarity can be a dealmaker for agencies. With Wix Studio, you don’t have to play a guessing game—the value of each tier is crystal clear, and it’s built to support how agencies actually operate.” WordPress offers a lot of pricing flexibility but can be more complex to navigate, especially when it comes to choosing your own hosting provider. With so many hosting options out there—each with its own pros and cons—it can be tough to find the best choice. For simplicity’s sake, let’s focus on the WordPress plans that come with native hosting. It's also worth mentioning that unlike Wix Studio , most WordPress  plans (except the Automattic one) aren't specifically designed with agencies in mind. Many of the plans are more suited for DIY users, so they might not provide the functionality you need to scale and manage multiple sites for clients. Like Wix Studio , WordPress  gives you the option to pay monthly or annually. If you’re not completely satisfied with your monthly plan, WordPress offers a 7-day refund window, and for yearly plans, you have 14 days to request a refund. Here’s a breakdown of WordPress's annual pricing plans: Free  ($0/month): Basic blogging features and branded subdomain. Personal  ($4/month): Professional blogging features and custom domain. Premium  ($8/month): Advanced design tools for creators. Business  ($25/month): Full customization for businesses. Commerce  ($45/month): Complete solution for online stores. Automattic for Agencies  (price upon request): For agencies managing six or more sites. *Prices displayed are for U.S. customers. Bottom line:  If you value simplicity and predictable pricing, Wix Studio stands out as the more straightforward choice. Its clear, all-inclusive pricing is specifically designed for agencies and enterprises that need to build and manage multiple sites. On the other hand, if you're considering the WordPress Automattic plan, be prepared to reach out to WordPress directly to discuss your specific needs and get a personalized quote. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow   | Wix Studio vs. Duda Wix Studio vs. WordPress at a glance Feature Wix Studio WordPress Infrastructure Robust performance with 99.99% uptime, multi-cloud hosting, global CDN and enterprise-grade security. Varies depending on the hosting provider you choose. Design flexibility Fully responsive editor, no-code animations, built-in Web GL effects, custom CSS, intuitive layout tools and customizable templates. Block editor, customizable themes, built-in animations and custom CSS. Plugins required for advanced motion like WEBGL effects. AI features Responsive AI, sitemap generator, code assistant, text, image and meta tag creator, CMS collections, chatbot. Jetpack AI Assistant for content creation, image generation and SEO recommendations. Scalability & CMS No-code CMS, dynamic pages, reusable assets and shareable design libraries, global design settings for maintaining brand consistency. A CMS by design, with custom post types and taxonomies, dynamic content, reusable content blocks and global design styles. Collaboration Custom roles and permissions, concurrent editing, real-time feedback, on-canvas tagging and comment filtering by status, plus native CRM tools. Built-in comment system with mentions. Limited CRM tools, creation of custom roles and permissions require plugins. Ecommerce Built-in eCommerce solution with omnichannel capabilities, suite of customer incentives and seamless support for global selling. Built-in tools allow for SEO customization but third-party plugins are required for more advanced control and scalability. Plugins are also recommended for advanced marketing features. SEO & marketing Best-in-class defaults and hyper-efficient tools for customizing advanced SEO settings at scale. Suite of native marketing tools and integrations. Built-in tools allow for SEO customization, but third-party plugins are required for advanced control and scalability. Plugins are also recommended for advanced marketing features. Wix Studio vs. WordPress: the final verdict Both Wix Studio and WordPress bring a lot to the table—but the best choice depends on how you work, who you work with and what you need to deliver. If you're an agency, freelancer or enterprise team looking for an all-in-one platform that combines creative freedom with speed, scale and full-stack business functionality, Wix Studio is hard to beat. It's designed to help you move fast without compromising on quality, with native tools that support every part of the client journey—from concept to conversion. As Roy says, “You don’t just get a website builder with Wix Studio—you get a full business toolkit that’s purpose-built for professionals. Everything’s under one roof, so you’re not losing time jumping between platforms or patching together solutions.” On the other hand, WordPress is a solid choice for creators who prefer to self-host and customize every detail. Its massive plugin ecosystem gives you tons of flexibility—but that also means more moving parts. You’ll need to weigh whether you’re ready to manage plugin updates, compatibility issues and hands-on maintenance as your projects scale. Now that you’ve got the full picture, the best next step is to explore Wix Studio for yourself. See what it’s like to design, develop and deliver with everything built in—and decide if it’s the right fit for how you  want to work. Editor’s note: all pricing and information are current as of 04/21/2025. Wix Studio vs. WordPress FAQ Is Wix Studio better than WordPress? It depends on your needs. Wix Studio offers a streamlined, all-in-one solution built for speed, scale and collaboration—ideal for agencies and freelancers. WordPress provides more flexibility through its open-source setup but often requires more hands-on maintenance. The better platform is the one that fits your workflow best. Does Wix Studio work with WordPress? No, Wix Studio and WordPress do not natively integrate with each other. They are separate website-building platforms with different ecosystems, hosting environments and content management systems. However, there are workarounds depending on what you're trying to achieve. For example, you can connect workflows using third-party tools or you can migrate sites from one platform to another. Should I switch from WordPress to Wix Studio? If you’re looking for a more streamlined, maintenance-free experience—especially when managing multiple sites—Wix Studio could be a strong fit. It combines design freedom with built-in business tools, so you can move faster without relying on plugins. But if your current WordPress setup works well and you need deep customization, sticking with it might make sense. Consider what matters more to your workflow: simplicity or full-code flexibility. What's the difference between Wix Studio and WordPress? Wix Studio is the all-in-one website creation and client management platform built for agencies and enterprises. WordPress is a self-hosted, open-source publishing platform known for its CMS and extensive plugin ecosystem. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix Studio free? Yes, you can build and publish a site on Wix Studio for free. Your site will include Wix branding and use a Wix-provided domain (e.g., yoursite.wixstudio.io). To connect a custom domain, remove branding or access advanced features like payments and expanded CMS limits, you’ll need to upgrade to a premium plan. ​ Is Wix Studio better than Wix? Wix Studio isn’t necessarily better  than Wix—it’s just built for a different type of user. If you’re an agency, freelancer or advanced creator managing multiple projects, Wix Studio offers more flexibility, design control and developer-friendly tools. For individuals or small businesses creating a single site, Wix is often the simpler, more beginner-friendly option. It really depends on your needs and how hands-on you want to be.

Design high-end sites with efficiency on Wix Studio. Start creating today → The Wix Studio vs Squarespace  conversation has been growing for a while, especially among web creators who want a platform that truly supports professional client work. The real question isn’t just which tool looks better, it’s which one helps you manage projects, clients and sites more effectively. When you look at Wix Studio,  you’re looking at a professional   website builder made for agencies, freelancers and advanced users. It offers full creative control, collaborative workflows and scalable client management, whether you’re optimizing existing sites or learning how to make a website  for a new project. Squarespace, by contrast, focuses on polished, website templates driven simplicity that appeals mainly to entrepreneurs and small businesses who want an easier way to get online. This head-to-head comparison breaks down each platform’s core features so you can decide which one best supports professional workflows, complex projects and ambitious client needs. TL;DR: Wix Studio vs Squarespace Wix Studio is the superior platform for professional web creators, agencies and freelancers who need design freedom without limits and integrated Wix Studio management tools for client projects. Squarespace remains a better choice for beginners and small businesses seeking an elegant, template-driven website with maximum simplicity. Wix Studio:  Built for design flexibility, collaboration (real-time editing) and custom content. Squarespace:  Best for elegant, structured design and simplicity and lower cost entry for small commerce. Meet your contenders: Wix Studio vs Squarespace Wix Studio Wix Studio is a professional web creation platform by Wix, built specifically for agencies, freelancers and advanced users. Its core promise is "design freedom with enterprise-grade infrastructure," giving creators an open canvas, pixel-level control and advanced responsive tools, all backed by multi-cloud, scalable website hosting . Wix Studio includes a collaborative workspace, a full custom content management system (CMS) that offers up to 10 million items for premium plans and an extensive App Market . “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so agencies can do more and do it better.” - Roy Wax, PMM at Wix Studio Learn more about Wix Studio's collection storage limits and quotas → Squarespace Squarespace is an all-in-one website building platform. It’s known for its design-focused templates and intuitive ease of use. Squarespace emphasizes polished, consistent design in a single solution, allowing creatives and small businesses to build professional-quality sites without coding. Its simplicity is its strength, offering a curated experience that ensures sites are automatically responsive and easy to manage, but with less flexibility in custom design. Learn more about Squarespace: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace: the ultimate comparison Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and integrations SEO and marketing Ecommerce capabilities Native deep functionalities Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed, high-performance hosting solution built on a multi-cloud architecture (AWS, Google Cloud and Wix’s own data centers). This setup includes a global Content Delivery Network (CDN) with over 200 nodes for fast content delivery and auto-scaling to handle traffic spikes. Security is enterprise-grade, offering 24/7 monitoring, DDoS protection and compliance with standards like PCI DSS Level 1 and SOC 2 Type 2. Every Wix Studio site includes a free SSL certificate (HTTPS) and managed hosting is part of the subscription, requiring no external setup. Squarespace offers fully managed hosting on its proprietary clustered infrastructure with a built-in global CDN to serve content quickly. It is engineered to handle high traffic volumes and has a strong record of uptime and reliability. Squarespace also provides free SSL and continuous security monitoring, maintaining PCI DSS  compliance for its commerce features. When it comes to SOC 2, it is available for enterprise customers only. The cost for hosting is included in all subscription plans.  Bottom Line:  Both platforms deliver robust, fully managed hosting and high website reliability . Wix Studio's explicit multi-cloud architecture and enterprise-level compliance certifications (like SOC 2 and ISO) may be more appealing to risk-conscious agencies and large organizations. Before you launch, lock in the right domain name . Use a domain name search  to find something memorable, on-brand and available. 02. Design and creative control Wix Studio design offers a high level of creative freedom with its advanced responsive templates and editor. Designers work on a free-form canvas with pixel-level precision, using advanced layout tools like CSS Grid and flexible repeaters. The system automatically optimizes for different screens, but professionals can define custom breakpoints and write custom CSS to fine-tune styles. It also features a unique Figma to Studio plugin for seamless design. Squarespace is template-driven, offering over 190 templates that are customized through a visual style editor, all built for both desktop and mobile. The platform's Fluid Engine editor allows drag-and-drop within a responsive grid, ensuring designs remain mobile-friendly. While customizable (colors, fonts, section layouts), deep customization is allowed through custom code injection, available on higher plans only. Bottom Line:  Wix Studio is the clear winner for design flexibility, offering a "design without limits" approach with custom breakpoints, pixel control and integrated developer tools. Squarespace is perfect for achieving a polished, highly-curated look quickly but within stricter, template-imposed boundaries. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features Wix Studio AI integrates across the professional workflow. Key features include Responsive AI, which intelligently adjusts layouts for different screens with a single click. For Wix Studio developers , the AI Code Assistant generates code snippets and custom functions within the built-in Velo environment and the Visual Sitemap and Wireframe Generator lets you plan out and structure your websites quickly so you can get straight to the design. It also offers AI marketing, custom and front desk AI agents. In addition, you can generate text and images in the editor. Squarespace focuses its AI tools on content and site initiation. The Blueprint AI Website Builder generates a personalized starter site layout based on prompts. Its AI content assistant, Design Intelligence, generates copy for pages and product descriptions and can even adapt content based on a defined brand voice. It also offers AI-driven suggestions for SEO page descriptions and image alt text. Bottom Line:  Both platforms leverage AI, but for different audiences. Wix Studio’s AI is creator-focused, augmenting the workflow of designers (responsive layout) and developers (code writing). Squarespace’s AI targets end-users, focusing on quick site creation and copywriting. Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content Wix Studio includes a native, full-featured CMS that allows users to create custom data collections (databases) and bind them to dynamic pages. This is essential for building large, data-driven sites like real estate listings or custom directories. The CMS supports up to 500,000 items per collection on the Elite plan. This capability allows for complex content modeling and site scaling without writing custom backend code. Squarespace relies on predefined content collections for structured content, such as Blog, Products and Events. It handles unlimited entries within these categories (e.g., unlimited blog posts or products). However, it does not allow the creation of arbitrary, custom database collections outside of these built-in types without code. The platform also has a limit of 1,000 static pages per site and Stores can't exceed the site-wide limit of 10,000 products. Bottom Line:  Wix Studio offers a significant advantage for large, complex sites that require custom data structures, a true custom CMS. Squarespace scales very well for common content types (blogs, stores) but lacks the flexibility for unique, data-driven web applications. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Wix Studio is purpose-built for teamwork, featuring real-time co-editing where multiple team members can work on the same site simultaneously. The platform offers granular, custom roles and permissions for internal teams and clients. The Wix Studio Workspace centralizes multi-site management and the Client Kit simplifies the handover process with custom resources. Squarespace allows multiple contributors with roles (Admin, Editor, etc.), with unlimited collaborators on most paid plans. However, it does not support concurrent editing on the same page, only one user can actively save changes to a page at a time (it locks the page). Client management is handled by assigning a contributor role, though it lacks Wix Studio’s specialized tools like the Client Kit or simplified Content Mode. Squarespace Enterprise does offer Page Drafts for better content collaboration. Bottom Line:  Wix Studio is superior for real-time team collaboration and offers a more robust, specialized suite of tools for agency workflow and client handoff. Squarespace’s collaboration is sufficient for sequential workflows but less flexible for large teams working concurrently. Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. 06. App marketplace and integrations Wix Studio provides a large, open App Market with over 500+ apps and integrations from both Wix and third parties for features like live chat, forms, forums and bookings. Furthermore, its Velo development platform allows developers to build custom apps and integrations using its API, or even build apps for the public App Market. Native integrations for essential marketing tools (Google Analytics, Meta Pixel, etc.) are included and easily configured. Squarespace offers a highly curated set of Extensions (around 50 integrations as of 2025). These extensions primarily focus on backend eCommerce needs like shipping, fulfillment (ShipStation, etc.) and accounting (QuickBooks, Xero). It relies on built-in integrations for core functionality (like social feeds, payment gateways) and code injection for adding third-party widgets. Squarespace has a more limited public API (focused on Commerce). Bottom Line:  Wix Studio has a richer, more open ecosystem with a larger volume of third-party apps and a dedicated development environment (Velo) for creating custom functionality. Squarespace’s approach is a curated, closed system that prioritizes stability and seamless integration of a smaller set of key partners. Explore how to build Wix apps , discover Wix marketing integrations or dive into our guide to   build Wix apps   that scale your business. 07. SEO and marketing Wix Studio SEO offers a comprehensive toolkit including full control over titles, meta descriptions, URL slugs and header tags. Leveraging Wix Studio AI tools and advanced built-in capabilities, the platform provides automated sitemap updates, optimized robots.txt files, automated structured data markup and an SEO assistant auditing tool. Wix Studio integrates seamlessly with leading applications like Semrush, Google Analytics, Google Search Console, Bing, IndexNow and Wincher, so you can tap into your favorite SEO features without leaving Wix Studio. Studio also offers powerful marketing integrations with Google Ads, Google Analytics, Meta, TikTok, LinkedIn, Instagram and other top platforms.  Squarespace is SEO-friendly by default, generating clean HTML, automatic sitemaps and clean URLs. Users can customize all essential metadata and manage 301 redirects natively. Marketing tools include announcement bars, pop-ups and Email Campaigns (a paid add-on after the trial). Its analytics dashboard is very user-friendly, covering traffic, content popularity and commerce metrics. Squarespace also offers integrations with Mailchimp, Amazon, Google Analytics, Meta, TikTok, LinkedIn and Instagram. Bottom Line:  Both platforms are excellent for SEO, handling technical fundamentals automatically. Wix Studio edges out due to its integrated marketing suite and automations, which are included in the plan and provide a comprehensive lead-nurturing toolkit.  "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 08. Ecommerce capabilities Wix Studio eCommerce offers a full-stack solution built for agencies managing client stores at scale. From AI-generated product descriptions and custom checkout flows to a multi-vertical cart that supports both services and products, it’s designed for flexible, omnichannel selling. You can connect to 100+ payment providers, localize tax and shipping and centralize store management, plus, gain revenue opportunities through Wix Payments . Squarespace offers robust commerce features, including product variants, inventory and order management. The key difference is the transaction fee structure: as of December 2025, Squarespace charges a 2% transaction fee on sales on its Basic plan. This fee is removed (0%) on the Core plan. They offer 4 main payment providers: Squarespace Payments, PayPal, Stripe and Square.  Bottom Line:  For a serious seller, the features are comparable on higher-tier plans. However, Wix Studio is more cost-effective for all eCommerce users because it charges 0% platform transaction fees on sales on all commerce-enabled plans. Squarespace requires an upgrade to at least the Commerce (Basic) plan to avoid a 2% fee. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 09. Native deep functionality Wix Studio offers a broad suite of native, built-in apps and solutions that serve specific industry needs, including: Wix Appointment Scheduling Software (appointments/scheduling) Wix Events (ticketing/RSVP) Wix Restaurants (online ordering) Wix Blog Maker (blogging for an SEO advantage) This means a professional can meet diverse client needs without relying on third party plugins that may require maintenance or have compatibility issues. Squarespace covers core functionality well with its built-in Form Block, which can integrate with Google Sheets or Mailchimp. Its blogging platform is robust, supporting podcasting. However, for advanced features, it often relies on separate (though tightly integrated) products, such as Squarespace Scheduling (Acuity), which is a powerful but separate paid subscription. Squarespace lacks native forum or dedicated restaurant ordering systems. Bottom Line:  Wix Studio provides a wider range of integrated, native solutions for vertical industries (restaurants, hotels, bookings). Squarespace offers elegant core features, but advanced functionality often requires a separate subscription or external integration. 10. Enterprise and large-scale solutions Wix Studio Enterprise is designed for organizations that need to manage multiple sites, often across a franchise or corporate structure. It offers centralized multi-site management, Single Sign-On (SSO) for team access, shared design libraries and the option for custom development and SLAs. Its platform flexibility via Velo is a core advantage for complex internal integration needs. “When enterprise clients come on board, the priority is seamless scalability without compromise, and Wix Studio delivers that by integrating everything from security to site creation into one platform.” - Roy Wax, PMM at Wix Studio Squarespace Enterprise also provides multi-site management through a centralized dashboard. It supports SSO (Okta, Azure AD, etc.) for enhanced security. A key feature for consistency is the ability to use a branded template library and perform bulk editing of content across multiple sites at once. Bottom Line:  Both are robust at the enterprise level, offering SSO and multi-site management. Wix Studio is ideal for enterprises that need high levels of custom development and complex system integration. Squarespace is often favored by enterprises (like franchises) for centralized control and consistent, quick deployment across many sites. 11. Community and customer support Wix Studio Community provides 24/7 customer care via chat, email and scheduled phone callbacks for premium users in set hours. Users in the Wix Studio Partner Program receive priority support. The platform also features the Wix Studio Academy for educational resources and an active community forum for networking. Squarespace offers 24/7 support primarily through live chat (during set business hours) and email. Squarespace does not offer phone support. Its community program, Squarespace Circle, gives professional developers/designers perks like extended trial periods and access to a private forum. In addition, Squarespace Webinars offer great how-to videos.  Bottom Line: Both offer excellent 24/7 support and resources. Wix Studio's inclusion of phone callback and a more formal, incentivized Partner Program may be preferred by agencies.  12. Pricing Wix Studio offers four main plans: Basic, Standard, Plus and Elite. The Standard plan ($27/mo, annual billing) is the entry point for creating an eCommerce website (accepts payments) and includes 0% platform transaction fees. Higher tiers increase storage, CMS limits and collaboration seats. Squarespace offers four main plans: Basic, Core, Plus and Advanced. The Basic plan ($16/mo billed annually) is the lowest entry point, but it charges a 2% transaction fee on sales. The Core plan ($23/mo, billed annually) removes the 2% commerce fee. Bottom Line:  Squarespace offers a lower cost for basic sites (starting at $16/mo). However, their Basic plan includes a 2% fee on all transactions, which could add up. Wix Studio charges no additional fees other than regular transaction fees. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix vs Wix Studio | Wix Studio vs Shopify  | Wix Studio vs Framer  |  Wix Studio vs Elementor  | Wix Studio vs Webflow   | Wix Studio vs Duda | Wix Studio vs WordPress Wix Studio vs Squarespace feature comparison table Feature Wix Studio Squarespace Bottom line Design control Free-form editor, custom CSS, custom breakpoints, Figma import  Template-based, highly curated styles, code injection on higher plans Wix Studio offers professional design freedom and total layout control Collaboration Real-time co-editing, custom roles, client handoff kit  Multi-contributor roles; no simultaneous page editing (locking mechanism) Wix Studio is purpose-built for team workflow and concurrent work CMS/data Full custom CMS (content manager), dynamic pages, up to 500K items Built-in collections (blog, products, events); no custom database feature  Wix Studio is superior for data-driven, complex web apps Ecommerce fee 0% platform transaction fee on all commerce plans 2% fee on Basic plan; 0% fee on higher plans Choose based on your earnings - the more you earn, Wix Studio is more cost-effective for the basic plans  AI features Responsive AI, AI code assistant, AI text/image generation Blueprint AI site builder, AI content generator (design intelligence)  Wix Studio’s AI focuses on professional design and development augmentation Native functionality Wix Bookings, Wix Restaurants, Wix Events, Wix Forums, full CRM/Automations  Strong native blog, integrated form block; Scheduling is a separate paid product (acuity)  Wix Studio offers more integrated solutions for diverse verticals App ecosystem Large, open App Market (500+ apps), Velo API for custom dev  Curated Extensions (≈50 integrations), limited API access Wix Studio has a much broader range of functional extensions and dev tools Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs Squarespace: the final verdict The choice between Wix Studio and Squarespace ultimately comes down to your role and the complexity of your projects. Wix Studio is the platform of choice for professional web creators, agencies and large-scale projects. Its advanced tools, like the flexible editor, custom CMS, real-time collaboration and developer environment allow you to move faster while maintaining complete creative control. If you're building a unique, bespoke website, integrating dynamic data or managing multiple client projects with a team, Wix Studio features set and 0% transaction fees make it the clear professional solution. Squarespace is best suited for small businesses, individuals and content creators who prioritize elegant design and simplicity above all else. If you are launching a stylish portfolio, a simple blog or a basic online store and want to achieve a professional look with minimal effort, Squarespace provides the most streamlined, hassle-free experience. However, its limited design flexibility and lack of a custom CMS mean it hits a ceiling when projects require complex functionality. If your goal is to grow your business as a professional web creator by handling more complex, custom and data-driven projects, Wix Studio offers the flexibility and toolset necessary to scale your work. Editor’s note: All information presented in this article is true as of 12/26/2025 unless mentioned otherwise. Wix Studio vs Squarespace FAQ Do professionals use Wix Studio? Yes, Wix Studio is explicitly designed for professional web creators, including freelancers and agencies. It provides advanced tools like a full custom CMS, collaborative workspace, custom CSS and dedicated client management features. Is Wix Studio easier to use than Squarespace? Squarespace is generally considered easier for beginners due to its template-driven, structured and curated design environment. Wix Studio is also intuitive but offers more advanced features and a free-form canvas that gives the user greater control and flexibility, which can mean a slightly steeper learning curve for non-designers. Is Wix Studio good for websites? Absolutely. Wix Studio is a powerful platform for building professional websites, especially if you're a freelancer, agency or developer working with clients. It offers the flexibility of advanced design tools, the ease of drag-and-drop editing, plus built-in business solutions like eCommerce, bookings, CMS and automations, making it suitable for complex, high-performing sites. What are the main differences between Wix Studio and Sqaurespace? The main differences are design control (Wix Studio is free-form and pixel-precise vs. Squarespace is template-driven and structured), data scalability (Wix Studio has a full custom CMS vs. Squarespace relies on fixed content types) and eCommerce fees (Wix Studio charges 0% transaction fees vs. Squarespace charges 2% on its Basic plan). Which is better for eCommerce, Wix Studio or Squarespace? Both platforms offer robust core eCommerce features. Wix Studio is generally better because it offers 0% platform transaction fees on all commerce-enabled plans, which is more cost-effective for sellers. Squarespace's advanced features like subscriptions and abandoned cart recovery are locked into higher-cost plans. Which platform is better for custom design and code: Wix Studio or Squarespace? Wix Studio is better for custom design and code because it offers a free-form editor with pixel-level control, the ability to define custom breakpoints and integrated developer tools like Velo, allowing for custom JavaScript and CSS. In contrast, Squarespace’s design is constrained by pre-built templates and a strict grid system (Fluid Engine), which ensures responsiveness but limits bespoke design and only allows for minor code injection on higher-tier plans. Wix Studio gives professionals the power to build unique, complex sites without design constraints.

If you’ve ever wanted to shape a brand’s social media voice or get published in your favorite magazine, freelance writing can make it happen. As a freelance writer, you can take on all kinds of assignments, depending on your ability to write and communicate well within specific guidelines. Some use freelancing  to earn extra cash while others turn it into a full-time career. You might go from being a writer at a company to working on a project-by-project basis. There are also plenty of freelance writing niches that cater to different types of businesses . There’s so much to learn about becoming a freelance writer and how to make money as a freelance writer . To get started, set up your work, create a website  to highlight your skills, pick a niche, set your rates and start landing clients. Read Also: How to start a business 6 Steps to becoming a freelance writer Master your freelance workflow Create a freelancer website Choose your specialty Land your freelance writing gig Set your rate Stay communicative 01. Master your freelance workflow With the right tools, you’ll spend less time scrambling and more time writing. Freelance life can get messy, but a solid system makes all the difference. From pitching ideas to managing assignments and tracking payments, staying organized helps everything run smoother. Here’s how to streamline your workflow: Track your pitches : Use tools like Airtable or Notion to log sent pitches, follow-up dates and responses all in one place. Stay on top of deadlines : Break projects into tasks with apps like Asana or ClickUp so you can hit word counts and deadlines with less stress. Monitor your earnings : Track rates and invoices using QuickBooks or a simple Google Sheet to make sure you get paid on time. Centralize everything : Manage emails, assignments and notes in one dashboard with tools like Trello or Notion to avoid tool overload. Try a book name generator  for your next project 02. Create a freelancer website Creating a freelance website  is a great way to highlight your work and skills while letting potential clients see what you can do. Your website can take different forms, but two are especially useful if you’re pursuing freelance writing. If you’re just starting out and don’t have writing samples published yet, set up your website as a blog to demonstrate your writing style. If you already have work, include your portfolio or links to published pieces to let visitors see the types of writing you’ve done and the topics you know best. For those who write books or creative content, an author website  can help build your personal brand and promote your published or upcoming works. Tip: Try out this sleek and stylish content writer website template , which caters to writers of all types. If you want something more personalized, consider hiring a Wix designer . Whichever camp you fall into, it’s good to have links to your social media accounts so potential employers can see your voice on social. This is particularly vital for those that want to get into social media writing. Generally, your website’s domain name will incorporate your name or business name. And of course, have a contact form or email listed on your website easily accessible in case someone would like to reach out for a freelance writing opportunity. Be inspired: Freelance website examples See this curated list of the best website builders for writers . 03. Choose your specialty While being a generalist might work later, focusing on a niche early helps you build a strong portfolio and stand out. Ask yourself: "What do I enjoy writing about?" Passion fuels better work and attracts clients. Your niche might be the type of writing—blog posts, copywriting, technical docs—or specific topics like tech, health, fashion or finance. It’s not about chasing trends or just what's profitable. Think about where your skills and interests meet market demand. Love in-depth topics? Consider tech or finance. Prefer creative work? Lifestyle or fashion might be for you. The more specific your focus, the easier it is to get noticed. As you refine your niche it becomes your brand. Clients will seek you out, saving you the hustle of constantly pitching. Take time to experiment and narrow your focus—it’ll pay off in the long run. 04. Land your freelance writing gig Breaking into freelance writing might feel overwhelming but it’s absolutely doable with the right approach. Start by figuring out the kind of writing you want to focus on and plan your strategy around that niche. Here's how: Editorial freelancing: pitch like a pro If you’re targeting editorial writing (magazines, blogs or news platforms), pitching is your go-to skill. Research the publication to understand their tone, audience and the stories they publish. Find the right editor through the staff page or LinkedIn. Write a pitch that’s concise, tailored to the publication and explains why your story idea matters and why you’re the best person to write it. Follow up with a polite email after a week or two if you don’t hear back—editors are busy and a reminder can make a difference. Copywriting, technical writing and specialized freelance jobs For gigs like copywriting, technical writing or content marketing, you’ll usually need to submit an application. Build a portfolio with your best work using platforms like Contently, Journo Portfolio or a simple website. Tailor your resume and cover letter to highlight relevant skills, past projects and results like boosting website traffic or engagement. Use job boards beyond LinkedIn and Indeed, checking out niche platforms like ProBlogger Job Board, Freelance Writing Jobs, ContentGrow or BloggingPro. Networking: your secret weapon Networking opens doors to gigs you won’t find on job boards. Join writing groups on Facebook, Slack or subreddits. Get active on LinkedIn by sharing insights, engaging with industry posts and connecting with editors, marketers or other freelancers. When you work with a client, ask for referrals. Word-of-mouth is a game changer. Tools to stay organized and productive Freelancing means juggling pitches, clients and deadlines. Use tools like Trello or Asana to track pitches and projects. Grammarly or ProWritingAid help keep your work polished while PayPal or Wise make invoicing and payments simple. From your first gig to growing your business Once you land your first assignment, focus on delivering great work and building strong relationships. Always hit deadlines—being reliable is everything. Ask happy clients for testimonials to attract more work. Upsell your services by offering extras like social media content, email campaigns or SEO optimization to existing clients. 05. Setting your rate as a freelance writer Setting your rate as a freelance writer is about understanding your value and the market. Start by looking at your experience. If you’re just starting out, you might charge on the lower end to build your portfolio. But don’t undersell yourself—good work deserves fair pay even if you’re new. As you grow your experience, get client testimonials and build a strong reputation, you can raise your rates. Different writing gigs pay differently. Content writing often earns more than editorial work and niches like technical writing or SEO can bring in higher rates. The type of client matters too—larger companies or well-funded startups usually have bigger budgets. Remember, you’re not just charging for the words. Your rate covers brainstorming, research, edits and the value you add to the project. Always stand up for fair pay and don’t be afraid to say no to rates that don’t match your worth. Confidence in your value is what helps you succeed as a freelancer. 06. Stay communicative In freelancing, good communication is just as important as technical skills. Being responsive isn’t just about replying to emails quickly—it’s about building trust, showing professionalism and proving you care about the collaboration. When a client emails with questions, think of it as more than just a task. Take the time to give clear, thoughtful answers. Anticipate possible follow-ups and address them upfront. It saves time and shows you’re detail-oriented and engaged. Being communicative means staying proactive. Don’t wait until the deadline to flag problems or send updates. If you’re running behind, let your client know early, explain the situation and suggest solutions like adjusting the timeline or delivering the project in parts. Handling feedback is an area where good communication really matters. If an editor asks for revisions, clear up any uncertainties. Talk to them about their expectations to make sure your edits match what they’re looking for. Communication is a two-way street. Ask clients for feedback, clarify details when needed and keep the conversation flowing. This back-and-forth builds stronger relationships and often brings in repeat work or referrals. Types of freelance writing There are many different categories under the umbrella of freelance writing. Of course, there are certain qualities that many of these categories share. The most important one is that all types of freelance writing require a solid grasp of baseline skills and mechanics such as spelling, grammar and punctuation. But considering the wide spectrum of freelance writing assignments available to writers, there’s surely something for everyone. Keep in mind that along with the various formats freelance writing can take, there are any number of topics that can be covered. For example, let’s say you’re a writer interested in health. You might write a reported piece about funding for mental health resources for a newspaper or magazine as one assignment and then write copy for a startup that created an app monitoring healthy sleeping habits as another. Regardless of what subjects you are most capable of writing about, there are many different types of freelance writing. Editorial writing This is arguably the most long-established form of freelance writing. Writing for a magazine, newspaper or news website falls under editorial writing. With this type of writing, you’ll be held to journalistic standards and ethics. In most cases, you’ll have a story assignment and execute it. Some articles will require you to report, meaning pulling together research from various credible sources and interviewing people to use their quotes in the story. Publications will often hire a freelance writer because they know that writer is well-versed in a specific subject or has access to certain reporting. There are also opinion pieces or “ hot takes ,” which are less about being objective and presenting the facts and more about pulling together various evidence points, analyzing and making an argument. Learn more: How to sell books online Copywriting Copywriting is another large subcategory of freelance writing. It’s pretty much everywhere without you even realizing it. As the American Writers and Artists Institute describes  the craft, “copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.” These actions include donating to a cause, signing up for a newsletter, making a purchase, clicking on a profile and much more. Unlike editorial writing, you usually won’t be pitching copywriting ideas. In most cases, you’ll have to apply for copywriting jobs. If you have experience with copywriting, it’s a great idea to have that listed on your professional CV website  or have a portfolio website example  of your copywriting work available to view. That way if a business is looking for a copywriter, they can use your website as a resource to see if you might be a potential freelance writer they want to work with. Content writing Content writing is a bit between editorial and copywriting. Instead of telling a story through the lens of journalism, content writing is for marketing purposes. Content writers are still storytellers, but the usual goal is to develop brand awareness and engage readers rather than to persuade someone to specifically buy something. Overall, content writing will be longer form content such as blogs and articles. The people over UX Planet  have some pretty digestive infographics breaking down the difference between copywriters and content writers. Social media writing Blending together aspects of editorial, copy and content, social media writing is specifically creating copy that will be shared on social media platforms such as Facebook, Twitter, Instagram, TikTok and more. If it’s for a publication, it often will reflect the journalistic standards and ethics that the publisher holds itself to. But social media writing for a company will likely be more focused on simply helping build brand recognition on social media that will eventually also hopefully convert to more sales. Social media writing often taps into trending topics to stay relevant in social buzz. That might mean partaking in the latest meme or news cycle. However, a lot of social media writing is evergreen. Technical writing At its core, technical writing is a type of writing used to explain complicated, specialized and technical information to the reader. The most common types of technical writing you have likely interacted with are instructional materials from a new gadget or software manuals. TechWhirl  goes into the nitty gritty of what technical writing is. Business writing Business writing is all about creating clear, professional communication for the workplace. It helps share ideas, convey information and achieve goals both inside and outside an organization. From persuasive sales pitches and detailed policy proposals to straightforward internal memos, strong business writing keeps things running smoothly and fosters collaboration. As the University of North Carolina at Chapel Hill’s Writing Center explains , it covers everything from policy recommendations and press releases to application letters, emails and memos. Sometimes, businesses bring in freelance writers for specialized documents like white papers—official reports that outline a company’s mission while offering valuable insights to potential customers to build trust and credibility. Ghostwriting Ghostwriting powers many bestsellers, viral tweets and standout blog posts. It’s when the words you read are credited to someone other than the actual writer. From celebrities and politicians to industry leaders, ghostwriters shape autobiographies, speeches and even social media content while perfectly capturing the client’s voice. In a world where personal branding matters, ghostwriters stay behind the scenes, helping craft stories that resonate. Learn more: How to make a book cover Benefits of freelance writing Freelance writing can be a bit intimidating at first, but once you become comfortable you’ll find that there are a number of benefits that come with the job. Set your own schedule The only time restrictions you’ll have as a freelance writer are deadlines. Otherwise, you’ll be able to work whenever you want. This is great for people who don’t enjoy the typical 9 to 5 work day. Meanwhile, other people who like a structured work day can still embrace that mentality. But because you’re setting your own schedule, you can sleep in whenever you want, run errands during the middle of the day and many more things that come with the flexibility of being a freelance writer. Work wherever you want Because you aren’t tied to an office building or even a specific place, you can practically work wherever you want as long as you have the equipment needed to complete assignments. Becoming a digital nomad will allow you to see the world while still making money online . Manage your own workload Depending on what your financial situation is, you can work as little or as much as you’d like. If life is fairly hectic and you have other things going on, you can choose to only take on a few assignments. Meanwhile, if you are looking to keep yourself extremely busy, you can hustle to get as many assignments as possible. Decide what you want write As a freelance writer, you can be selective with what you want to write about (see our guide on how to start a service business ). You may only want to take on stories about a certain subject matter. Or, if you want to learn more about other genres and topics, you can try expanding your horizons and pitch things that are out of your typical wheelhouse. How I became a freelance writer The path to become a freelance writer is different for everybody. Every writer takes a different path to becoming a freelancer, but you may find the story of Gabe B., an editorial writer with 10 years of freelancing experience, helpful: “I originally studied journalism in college, where I learned the foundations of writing for newspapers, magazines, news websites, broadcast news and more. There was also light instruction on freelance writing, but most familiarity with the practice came from actually doing it. During college, I freelance wrote a couple of articles for smaller publications, which was a great experience in terms of refining story ideas and working with editors. After graduating, I accepted a fellowship at a news startup. Once that ended, I had to figure out my next steps. While I was hoping to land a full-time job, that did not immediately happen. Instead, I started freelance writing for another news startup. They could only offer me 20 hours a week, but I took it. During those 20 hours a week, I wrote a couple of news blogs and one bigger feature story. Eventually, I was offered a full-time position with the publication because they were now familiar with my work and there was a job opening. Since that first job, I’ve had a number of other full-time positions at various publishers. While almost all my time and work went toward these jobs, I did freelance writing for other places every so often. The policy on freelance writing with a full-time job differs from place to place, but usually the rule is that you can take on a freelance assignment as long as it is work that wouldn’t typically fit under what you cover at your full-time commitment. For example, if you write about beauty, you will likely be able to take on a freelance assignment about food. A few years ago, I split ways from my last full-time editorial job. Since then, I have found freelance writing jobs through a variety of methods. My primary one is pitching editors at different publications story ideas. This is probably one of the most traditional aspects of freelance writing in the journalism world. Pitching requires a lot of work, flexibility and especially a thick skin because many of your story pitches are likely to be passed on. But once you find a home for a story idea you crafted, it’s a very fulfilling experience. Every so often, I am also fortunate enough to be contacted by potential employers for freelance assignments. I have either worked with these editors in the past or are familiar with my previous work and ability to execute. Being asked to take on freelance writing may happen if you have a website touting your abilities and showcasing your past work. This gives a possible employer or editor an idea of how likely you are a fit for a certain assignment and the means to contact you to gauge interest and availability. Since departing from my full-time job, I have taken on many different freelance writing opportunities. My first experiences were with editorial writing, but I have now taken on copywriting, social media writing and more. They have also been about a wide range of subjects and niches.” Learn more: Blogging vs freelance writing