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Bring your inspiration to life with a Wix website → Trends come and go faster than ever these days, and it can be tough to keep up. Web design is no exception—what’s fresh today might feel outdated tomorrow. That’s why Wix created an internal Trend Library. This resource helps our designers stay updated on the latest trends, making sure our templates and design strategies are always a step ahead. To help you stay ahead in this ever-changing landscape, we’re bringing you insights from Trend Library content strategist Michelle Klein. For every modern website design trend we explore, we’ll highlight a Wix user who’s nailed it. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects and help you create a website with confidence. Stick with us to learn how to make a website  that stands out in today’s trends. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: modern website design examples These modern website designs reflect the thoughtful trends, clean layouts, subtle animations and smart design choices to inspire your next project. Web design trend What it brings to your website Clean, minimal layout Keeps things clear, calm and focused for your visitors Bold typography Makes your message stand out with personality and impact Responsive design Looks great on every screen—from phones to desktops Micro-interactions Adds little moments of delight that guide and engage Consistent color palette Builds trust and brand recognition through cohesive color choices Custom visuals & 3D elements Brings depth and uniqueness to your layout with modern graphics Sticky nav & smart menus Makes it easy to explore without getting lost Interactive storytelling Turns scrolling into an experience with design that tells a story Background or hero video Instantly captures attention and adds movement that tells your story visually 12 modern website design examples Below you’ll find 12 modern website design examples with aspects that you should consider incorporating into your digital design  language. Each example is a live site created on Wix. Mango Marketing Cami Ferreol Zhoosh DA Creative Daniel Aristizabal Dopple Press AST & Partners Sharon Radisch Tiff Cruz Kode With Klossy Noah Demeuldre The New Denim Project 01. Mango Marketing: dopamine-boosting colors Give your website visitors a dopamine fix with an explosive website color scheme . While dopamine-boosting color palettes consisting of bold colors have made their way from the runways to our closets, they’re also making a splash on the web. Take inspiration from Mango Marketing , a digital marketing agency with a website that’s drenched in a vibrant orange. From the firm’s logo to the image in the hero fold, just about every element on the site features this cheerful color, which is reminiscent of the agency’s namesake fruit. Give your site visitors a boost with this colorful canned drink store website template . 02. Cami Ferreol: elegance in motion Cami Ferreol's website is a bold, vibrant example of modern web design that perfectly reflects her identity as a graphic designer, visual storyteller and strategist. The homepage instantly grabs attention with its playful intro: “I am Cami and I am:” followed by rotating words like “designer,” “strategist” and “creative.” It’s a fun, interactive way to highlight her many talents. The site’s design uses bold color blocks in bright, lively hues, giving it an energetic vibe while keeping everything organized and easy to navigate. Subtle animations and high-quality visuals flow seamlessly throughout with animated images in the projects section adding a creative, interactive touch. The typography is modern and bold. The clean layout paired with dynamic elements and visuals creates a fun yet professional experience. Learn more: What is web design? Tip: Make your services pop with 3D design elements Let’s say you’re making a website for a marketing agency. Instead of illustrating your services with photographs or two-dimensional icons like every other marketing firm, use three-dimensional-appearing icons to make your website stand out. You could find an icon of a 3D camera to represent your photography services or a 3D pencil for your copywriting services. If you’re interested in adding a 3D moving element, use Wix’s transparent video  tool to add this type of motion to your site. If you don’t have the time or skills to design 3D graphics, find some in Wix’s Media Manager  or commission them from a graphic designer .  Give your online business some dimensionality with this gaming company website template . 03. ZHOOSH: dynamic animation Website and branding agency ZHOOSH  has crafted a homepage bursting with personality and movement. Color-shifting buttons, subtle animations and engaging interactions all work together to invite exploration. From the bold tagline to seamless transitions, every element reflects ZHOOSH’s commitment to creativity and innovation. The design strikes a perfect balance with strong typography and thoughtful animations offering a fresh, modern take on web design. Web animation  can transform your website, adding interactivity and engaging visitors as they click, scroll, or hover. Movement naturally draws the eye, helping you build an attention-grabbing website . Here are some creative ways to make the most of animations: Hover effects:  Add subtle touches like color or size changes to buttons, images or text when hovered. Parallax scrolling:  Create a sense of depth by making background images move slower than the content in the foreground. Scroll animations:  Animate elements into view as users scroll down your page. Entrance effects:  Use animations like slide, fade or zoom to introduce elements as your page loads. All of these features are available in the Wix Editor, making it easy to take your site to the next level. Just remember to use animations thoughtfully to keep your site running smoothly. Take advantage of this marketing webinar website template’s  dynamic animation. 04. DA Creative: tomorrow-world aesthetics DA Creative Design's website is a sleek and modern representation of a no-limits branding agency based in New York City. The colorful, chromatic spinning elements in the website header and footer evoke futuristic, sci-fi shapes that hint at the agency’s forward-thinking approach to their work. Thin ellipses on the page look like Saturn’s rings and add to the space-age feel of the website. The layout keeps things simple and clear. A monochromatic color scheme combined with bold typography gives it a clean modern feel while high-quality visuals and mockups bring it to life. Right from the homepage, scrolling text animations grab attention, highlighting services like branding, web design, video editing and social media strategy. It's all about creating a sleek professional vibe that feels fresh. Use this marketing webinar modern website design template  to give your site a tomorrow-world twist. 05. Daniel Aristizabal: organized chaos Art director Daniel Aristizabal’s  website is a joyful homage to rule-breaking. It features three animations that simultaneously vie for your attention, playfully disregarding the standard rule of visual hierarchy. Elements seemingly overlap and compete, creating a dynamic, lively experience.  The static image positioned above the fold  in the top right corner accentuates this approach, floating independently—almost as if it's an afterthought, challenging the norm of deliberate placement and balance. This design not only captures attention but also celebrates the freedom and creativity now flourishing in modern web design. To truly craft a modern website, it's time to let go of conventional design principles and embrace a more expressive approach. Michelle advocates for a bold departure from the neatly organized layouts of the past, suggesting we lean into the inherent messiness of human nature and its imperfections. “We’ve made a true departure from neat organization, embracing real human nature and its many flaws,” she says. “This mess has a positive effect, liberating designers from old norms of art direction and allowing for freer expression.” With this fashion designer website template , you can make your online home a site to see.  06. Dopple Press: retro vibes Retro vibes are front-and-center on printing studio Dopple Press ’s we bsite. A playful, anthropomorphic theme carries from the man-in-the-moon-like menu icon to the pink mascot to the animated printer below the fold. This website also features funky 60s and 70s design elements, like peace signs, chunky fonts and amorphous blobs. “1930s-inspired cartoon elements are back in style, adding a nostalgic, playful and human-like quality to inanimate objects,” notes Michelle.   The site is even home to a throwback from the days of Clippy, the Word assistant. On Microsoft Word, you could click on Clippy to get help. Dopple’s website pays homage to Clippy by instructing visitors to click the paper clip icon to request assistance. Clicking on the icon launches the visitor’s email service. Sometimes modern website design is all about what’s new. Other times, it borrows from the past. “Design has followed current events in its reverse direction,” says Michelle. “The 70s, 90s and 2000s will continue to provide uplifting inspiration, while the rebellious 80s and a darker medieval period will grow in popularity.”  Michelle recommends experimenting with VHS video styles, medieval fonts, grunge motifs and pixelation. These low-resolution elements and effects remind us of simpler times. “Until now a visual element to be avoided, pixelation is gaining popularity in images, fonts and even clothing,” says Michelle. “Fueled by internet nostalgia and inspired by AI tools and the metaverse, it reflects a deliberately low-tech aesthetic amid a rapidly progressing digital world.” This fintech webinar modern website design template  offers the nostalgic vibe you’re itching for. 07. AST & Partners: dark mode AST & Partners ’s website is easy on the eyes, literally and figuratively. The design agency built its online home on a black background with white text. Dark mode helps colorful visual elements come alive in the foreground and keeps the focus on the portfolio text.  Dark mode, now common on smartphones, browsers, and websites, pairs dark backgrounds with light text for a sleek look and practical benefits: Reduced eye strain : Less bright light makes screens easier on the eyes, especially in low-light settings, reducing eye fatigue . Energy efficiency : Saves power on OLED/AMOLED devices, potentially extending battery life . Content focus : Dark backgrounds make text, images, and multimedia pop. Accessibility : Improves readability for users with visual impairments or light sensitivity. Step over to the dark side with this product landing page website template . 08. Sharon Radisch: modular grids Depending on the effect that you want to create, grids can either create unity or hierarchy among website elements. Artist Sharon Radisch  achieves both by using a uniform grid on her portfolio site; the grid highlights her specialities as an artist (spanning industries like fashion and still life, jewelry and more) without overemphasizing one industry over another. However, Sharon uses pops of color to draw visitors’ eyes to particular blocks.  While many web design trends  come and go, grids are a staple of modern website design. Their longevity is a testament to the enduring power of structured layouts in the digital age.  That being said, Michelle has noticed a slight variation on grids that has emerged on the scene: modular grids. Modular grids divide a page into uniformly sized boxes, which creates an organized structure for arranging content. “Breaking up sites into Bento Box-like sections impacts everything in the design, from the grid and layout to the visual language and colors,” she says. “This method is neatly organized with minimal spacing in between, but also incorporates playful elements like slightly rounded corners and refreshing color combinations.” Get your business on the grid with this wedding planner modern website design template . 09. Tiff Cruz: expressive typography While a picture is worth a thousand words, sometimes you want website visitors to focus on just a few words. Bold, expressive typography is popping up all over the web, according to Michelle. When you la nd on Tiff Cruz’s  website, you can’t help but notice her name, which stands out in a large, funky, cream-colored serif font against a stark black background. This design makes her name unforgettable, reinforcing her personal brand. “Designers are going bigger than ever before, with over-the-top, XXL titles that often take over a third of the screen,” says Michelle. “In a world where attention is fleeting, these titles make it impossible for us to look away.” Incorporate this trend by welcoming visitors with a large, showy website header  that leaves an impression. This trick is particularly useful on business websites that are more informational and lack visual elements. Eager to try this big trend? Give this home goods website template  a spin. 10. Kode With Klossy: edgy navigation Check out supermodel-founded coding program Kode With Klossy’s  inventive menu for modern website design inspiration. Clicking the pink and green bars on the top left of the website triggers a chartreuse-colored menu to roll in and take up the whole screen. The two bars twist until they turn into an “X,” which you can use to close the menu.  This full-screen menu focuses your attention on where to go next. Each option is labeled and accompanied by a unique icon. When you hover over an icon, the icon turns a dark green that matches the background of the homepage. This interactivity supports the navigational experience by highlighting where visitors are about to go next. Your website’s navigation menus need to be intuitive so visitors can easily get from one page to the next. But just because navigation is practical doesn’t mean it can’t also be beautiful. Modern websites call for edgy, interesting navigation. Think beyond utility when designing a website —without sacrificing it—and make your menus and website footers  captivating design features. Try out Wix’s mega menu  feature or use the lightbox element to create a full screen pop-up menu . 11. Noah Demeuldre - homepage video Noah Demeuldre’s website takes a bold approach by making video the star of the show. Each project kicks off with high-quality video previews in slick, full-screen layouts that instantly draw you in. The motion adds energy and emotion, making every piece feel alive. By leaning into video, the site nails modern design trends, using dynamic content to grab attention and keep you hooked. Did you know people remember 95% of a message  when they see it in a video compared to just 10% when reading? Adding a homepage video can make your website not only more memorable but also way more engaging. Homepage videos create an instant connection, set the tone for your site and add a modern, polished look that grabs attention and keeps visitors hooked. Ready to flex your directing chops? Wixel Video Maker  makes video production accessible.  Say hello to scrollytelling—a design trend that turns basic scrolling into an interactive story. Add movement to your site and transform the way visitors experience your content. Try these scrolling effects  with the Wix Editor: Parallax scrolling:  The background shifts as you scroll. Scroll-triggered animations:  Animations pop up as you scroll, while everything else stays still. Horizontal scrolling:  The page moves sideways instead of up and down. Long scrolling:  A single page scrolls for an extended period. Infinite scrolling:  The page loops back to the top for endless exploration. Get moving with this creative director modern website design template , which is chock full of scroll effects. 12. The New Denim Project: austerity Textile company The New Denim Project’s  website is a masterpiece of minimalist web design . The site embraces the white in white space by placing ample room between each section and using white to provide a visual respite for visitors and make denim-colored elements stand out.  Functionality and minimalistic aesthetics are the name of the game when it comes to this element of modern website design. With fewer distractions, the most relevant elements stand out on a clean, simplistic website, making them easier for visitors to find.  This style embraces negative space (more commonly known as white space ) to put the content front and center, making sure the main message doesn’t get lost. Austerity can also be a nice reprieve for viewers who are so often bombarded by visuals. Another way to implement austerity on your website is to embrace classic symmet rical  website layouts . Symmetry ensures that your content is broken up in a clean and organized structure. Experi ment with the following layouts for a modern website design: Card-based layouts : This layout displays images and other content in bite-sized rectangles, making it ideal for portfolio websites . Slightly resembling a collage, this layout is simple to navigate and stays consistent across screens. Split-screen layouts : This interface layout divides the homepage into two or more vertical parts, creating a quick navigation experience when one half of the page is dedicated to the menu and the other half to primary content. Make this austere branding portfolio website template  your own. What makes modern website design great and effective Modern website design is a balance of form and function—clear, fast and visually compelling. It focuses on user experience while staying current with evolving tech and aesthetic trends. Below are the key elements that define this style today, along with why they matter. Minimalist layouts with purpose Minimalism in web design isn’t about stripping everything away—it’s about focusing on clarity and usability. By cutting out distractions and reducing visual clutter, minimalist designs make it easier for users to navigate and find what they need. Clean layouts highlight what matters most, like a product or important message, without overwhelming the viewer. This approach also boosts page speed, helping lower bounce rates and improve search rankings. Thoughtful use of white space gives content room to breathe, creating a sense of elegance and focus. Expert tip from Yarin Singolda, PMM at Wix “When you’re unsure where to start, don’t reinvent the wheel. Get inspired and explore website examples in your niche to see what’s trending, what works and what you can adapt to fit your own brand personality.” Bold, expressive typography Modern websites rely on typography to share information and connect with users on a deeper level. Bold, high-contrast headlines instantly grab attention, while smart font pairings bring personality and structure. A luxury brand might choose elegant serif fonts for a sophisticated edge, while a startup could opt for sleek sans-serifs to keep things modern and fresh. Typographic hierarchy, like varying font sizes and weights, guides users seamlessly through content without overloading the design. Accessible, readable text across all devices ensures a better experience for everyone, including those with visual impairments. Expert tip from Lingjie Yang, Designer at Wix “Font in web design goes far beyond readability. It plays a key role in shaping brand identity, guiding user attention, and structuring information hierarchy. That’s why choosing the right font means considering five essential factors: readability across all devices and resolutions, a style that aligns with your brand and industry, a wide range of font weights like Regular, Bold, and Light, and lightweight font files that ensure strong performance.” Subtle animations and microinteractions Web animations are a game-changer for user experience, adding clarity and a touch of delight to interactions. A simple microinteraction—like a form input shaking when left blank or a heart icon pulsing after a click—lets users know their actions are registered. It cuts down on confusion and keeps them engaged. Scroll-triggered animations, on the other hand, guide attention to specific sections and create a natural flow, turning content into a more dynamic experience. When used thoughtfully, these subtle movements make a site feel polished, professional and more enjoyable to explore. Mobile-first and responsive design Mobile-first design ensures that your content loads quickly, fits naturally within a user’s thumb zone and eliminates unnecessary clutter that might overwhelm a phone interface. Responsive design makes sure your website looks great and works smoothly on any device—phones, tablets, laptops, or big monitors. It adapts automatically, so users get the best experience without lifting a finger. Plus, mobile-friendly pages rank higher in search engines and boost conversions. Pro tip : Start with easy-to-use free web templates to build a mobile-friendly site that looks great Performance and accessibility built-in If your website takes more than three seconds to load, you could lose a big chunk of your visitors. Simple fixes like compressing images, deferring scripts and using modern frameworks like Next.js or Astro can make a huge difference. But speed isn’t everything. Your site also needs to work for everyone. That means designing with screen readers in mind, ensuring color contrast for better readability, using semantic HTML for smooth navigation and testing keyboard functionality. Branded visuals and media Modern websites rely on custom visuals—original photos, illustrations and short videos—to strengthen brand identity and keep users engaged. By moving away from generic stock images, brands create media that fits their color palette, tone and layout, building recognition and making every page feel intentional and trustworthy. Today’s visuals are also built for speed. Designers use lightweight formats like WebP, SVG and Lottie paired with lazy loading and responsive sizing to keep load times fast on any device. Motion adds a thoughtful touch, with hover effects, scroll-triggered animations and interactive elements bringing depth without pulling focus from the content. Scannable content structure Most people don’t read websites word-for-word—they scan. That’s why modern web design focuses on breaking content into easy-to-read sections with clear headings, short paragraphs, bullet points and visual cues. Smart use of typography, spacing and alignment creates a natural flow, helping users find what they’re looking for quickly. Today’s websites rely on bold headlines, quotes, icons and content cards to make scanning easy. This makes the experience better for visitors and helps search engines and AI tools understand your content so it ranks higher. Sticky and simplified navigation Modern websites often feature sticky headers that stay visible as you scroll, keeping pages or actions within easy reach. Progress-aware navigation is also gaining traction, highlighting the current section or shrinking headers to free up space. Thoughtful use of hamburger menus, slide-out panels and mega menus—especially on mobile—helps simplify the user experience. The goal is to reduce friction: fewer menu items, clearer labels and smoother transitions. Personalized and dynamic content Instead of showing the same static content to everyone, modern sites adapt based on location, behavior, time, or user preferences. Think of an ecommerce homepage that highlights products you recently browsed or a SaaS site that changes its headline depending on where you came from. This kind of personalization makes content more relevant, reduces user effort and boosts engagement. With tools like headless CMS platforms, user data tracking and AI, creating dynamic content is easier than ever. You may also be interested in: Blue website examples Green website examples Purple website examples Pink website examples Modern website design examples FAQ What is modern website design? Modern website design combines visual clarity with smooth functionality. It favors clean layouts, bold typography, intuitive navigation and responsive structure. The focus is on both form and performance—design that looks good and works fast. Why should I look at modern website design examples? Examples are a shortcut to inspiration and clarity. They show what’s possible visually—and what actually works—based on real brands and businesses. Studying them helps you avoid clichés and apply trends in a way that fits your goals. What industries use modern web design? Every industry can benefit from modern design—from tech and fashion to law firms and nonprofits. Clean visuals, mobile-first design and intuitive UX aren’t style choices—they’re competitive necessities. It’s less about what you do, and more about how clearly you present it. How can I make my website look modern? Start with simplicity: limit your color palette, use generous white space and choose readable fonts. Then add subtle animation, sharp images and a layout that adapts smoothly to any screen. Tools like Wix’s AI website builder can help you do all this in minutes. What does an outdated website look like? Outdated websites often have cluttered layouts, tiny fonts, slow load times and awkward mobile views. Flashy banners, low-res images and inconsistent design scream “stuck in the past.” They can make even a great product or service feel untrustworthy.

When you think about all the things you need to include in a website design , I bet white space doesn’t make your list. Though it should. Contrary to what you might think, white space isn’t emptiness. White space is actually one of the most powerful creative elements in web design. If you’re wondering what white space is, and how it can play a role in what website design is for you, keep reading. In this article, we’ll define the design term and the benefits of using it when learning how to make a website . Plus, we’ll go over some of the best practices and examples to demonstrate how to incorporate it into your own site. Ready to put your website design skills to action? Start designing your site now. What is white space? White space commonly refers to negative space—the unmarked area around and within visual web design elements such as imagery, logos and text. The following exemplify different types of white space: Wide margins on a page Spaces between text blocks and those between each letter (also known as kerning in typography ) The negative space within or around images White space gained popularity in the first half of the 20th century. Since then, artists and web designers have recognized its significance and versatility, regularly incorporating white space into their work. When designing a website , white space can balance a visual area, direct visitors’ eyes to certain areas, and even improve user experience. It doesn’t have to be white, or even a solid color, either. In the website template example below, the gradient background (a popular web design trend ) is considered white space, despite its color, since it frames the subject. The space between the navigation menu links on the website header is also white space: What are the benefits of using white space in web design? While white space might be “invisible” to the viewer, it plays an important part in their user experience, benefitting both the website visitors and the brand behind it: Enhances legibility: With the right amount of white space between letters, words and lines, visitors can quickly read and comprehend your content, which is especially important in the age of skim reading. Creates harmony: When the web feels noisy and cluttered, a well-balanced and minimally-designed website with white space can help visitors feel safe, comfortable and focused. Reinforces your brand tone: As a modern website design element, white space can communicate your brand’s personality and style. Helps organize: When designing a website , the use of white space can help enforce visual hierarchy. Negative space helps create an organized flow between content on your pages, improving your site’s usability. Propels visitors to take action: White space can highlight critical calls-to-action (CTAs), directing visitors, for example, to schedule an appointment, buy a product, or reach out for more information. Best practices for using white space in web design Whether you customize a website template or build a site from scratch, use the following white space best practices when adding new content to your design: 01. Use both micro and macro white space Micro and macro white space each serve a different purpose on your site. Micro white space refers to the spaces around smaller elements on a web page, such as text. Implement micro white space to increase readability. Even the smallest change in micro white space can detract from or improve legibility. Macro white space refers to the larger spaces of a web design, for example, those between different sections on a single page or images within a photo gallery. Implement macro white space onto your site to improve user experience by increasing visibility and organizing your content. 02. Don’t go overboard As we’ve seen, white space can enhance your website design. But deciding how much to use can be tricky. To ensure that each use of white space serves a purpose, ask yourself the following questions: Does this space look too empty? Can visitors easily read and understand what they see? Is it obvious where visitors’ eyes should focus? Does the white space interfere or enhance the surrounding elements? What is the ideal amount of white space? Apart from your personal design preferences, have enough white space to improve focus for visitors and increase engagement, without your site (and brand) appearing sloppy or sparse. 3. Manage visual hierarchy with white space A website’s visual hierarchy refers to the path a visitor’s eye follows on a page. Cluttered website layouts make it hard for visitors to know what details to focus on or where to go next. White space highlights the most important parts of a page, clearing the visual hierarchy for visitors and increasing their confidence and satisfaction with your brand experience. The example below contains four blocks of services which can be stacked and spaced in a variety of ways. The right combination of white space, ordering and layering clarifies the visual hierarchy, making it easier for visitors to read each service description and complete their booking. 4. Pay close attention to the white space around your CTAs The most useful websites have a primary call-to-action button: For a restaurant website it might be “Make a Reservation.” For eCommerce businesses, it’s “Buy Now.” For a blog, a common CTA is “Subscribe.” You should surround your site’s CTAs with white space. It doesn’t mean that you should isolate your text or buttons, but add enough white space so that visitors can easily find and click them CTA without distraction. Call-to-action buttons aren’t the only design element that benefits from white space. Think about website forms: If visitors can’t easily find a contact or checkout form, they may abandon the sign-up process entirely. 5. Don’t forget about mobile With less space to play with on smaller screens, white space greatly affects mobile websites, too. For instance, take this sample About page below. The large header “About Me” has two paragraphs beneath it. On desktop, this looks good thanks to the page’s wide margins. However, when you switch to mobile, notice how the margins constrict. When viewing a website from a mobile device, these paragraphs might look too long and intimidating on the thin screen. The solution? On mobile, start with the users’ experience in mind. For readability, increase your font size or add extra paragraph breaks. Then, begin to experiment with white space to enhance the look of your mobile site. You may also be interested in: Blue website examples Green website examples Purple website examples Pink website examples

Get started by: Creating a website →  | Getting a domain → Our eyes are drawn to color. On a website , colors play a role in making us feel something when we’re browsing products or getting to know a brand for the first time. Even if we’re not aware of it, colors can influence how long we linger on a site. It can impact how we feel about a brand and if we deem it “professional enough.” That’s why, if you’re learning how to make a website  or toying with web design , it’s important to pay attention to the latest website color trends. Understanding these trends can help you stay in touch with consumer preferences, plus leave a positive impression.  As we look at up-and-coming trends for 2026, the focus is pretty clear: more and more people are gravitating towards colors that make a brand feel inviting and grounded amid a rapidly moving, AI-obsessed world. We consulted Wix designers to hear what they had to say and what they consider to be the most important colors of 2026.  Design a website  with Wix today to get a jump on these trends. 8 website color trends to consider when designing your website Mocha Mousse Digital Lavender Verdant Green Sunny Yellow Crisp White Terracotta Red Navy Blue Muted Rose 01. Mocha Mousse At the top of our list is Pantone’s color of the year : Mocha Mousse  (PANTONE 17-1230, or #A47864 ). It’s a rich, earthy brown that “exudes a quiet sophistication, yet at the same time is an unpretentious classic,” according to Laurie Pressman, vice president of the Pantone Color Institute. It evokes a sense of calm. It makes you want to take a break and relax for a moment—perhaps with a warm cup of mocha in hand.  “This color embodies the current movement towards authenticity and sustainability in design, making it ideal for projects that prioritize trust, balance and sophistication,” adds Wix Marketing Designer Tal Ashtar. “Its earthy and grounded nature works beautifully in various design fields, particularly in web design, where it adds both warmth and approachability.” Mocha Mousse is already available as a limited-time web capsule, exclusively offered in Wix Studio. Wix Studio partnered with Pantone to compose dozens of web design assets in Mocha Mousse, including video masks, vector art and responsive templates.  How to use Mocha Mousse on your website As the Wix Studio x Pantone web capsule goes to show, “Mocha Mousse is versatile and works as a background, accent or typography element,” says Tal. “Its sophisticated tone complements both modern and traditional styles…and it pairs seamlessly with other popular hues.”  Mocha Mousse can complement a wide range of colors, from neon greens to muted purples. It can be used as a calming backdrop or as a way to soften your messaging across your site. 02. Digital Lavender  With AI speeding up the pace of work and life, it’s no surprise that many of us are all clinging onto colors like Digital Lavender. Like Mocha Mousse, this soft, understated shade of purple (#A78BFA) offers a sense of tranquility.  It’s a good match for brands focused on self-care, health and mindfulness. Apps like Headspace already like to balance bright, energetic colors with soft, soothing tones in their branding—creating the kind of equilibrium you’d hope to experience in a meditation session. Digital Lavender is also making its way through industries like fashion, tech and e-learning. We’ve seen it being used to bring an air of sophistication to modern looks, or to create a soothing atmosphere while inspiring creativity.  How to use Digital Lavender on your website Digital Lavender pairs nicely with neutral tones (think beige, cream or light gray) to create a minimalistic look. Or, if you’re looking to create a more playful aesthetic, try combining it with other pastels.  It can serve as a serene background color for your website. At the same time, it can be incorporated into smaller accents and details (like buttons, icons or hover effects) to draw attention without overwhelming the design.  03. Verdant Green We’ve seen this green all over our social media feeds—and we have Wicked to thank. Like Elphaba’s signature color, Verdant Green (#4CAF50) is a radiant, emerald-like hue.  It makes a statement, while reminding us of the simple pleasures of nature: fresh-cut grass, a crisp Granny Smith apple or the fragrant herbs in our salads. And, like the character arc in Wicked , Verdant Green reflects a journey of strength, fortitude and growth.  Verdant Green has the power to work on two opposite ends of the spectrum: It can be neutralized by softer, earthly shades to create a calm, sophisticated look. On the other hand, it can add a touch of drama when paired with bold colors, like deep purples, dark blues or metallic gold. How to use Verdant Green on your website This vibrant shade of green is a perfect candidate for sustainability, nature, agriculture or design-related websites. It can be used as a whimsical typeface or a bold background.  Alternatively, if you’re looking to incorporate this website color trend without overwhelming visitors, you can introduce it via photography instead of just relying on graphic or typographical elements on your site. 04. Sunny Yellow This bright yellow (#FFDD44) might remind you of Best Buy or Snapchat. Or maybe, you’re reminded of 70’s-era psychedelia. All in all, it’s bold. It’s dazzling. It’s youthful.  “I keep seeing bright yellows everywhere,” says Halel Edri, marketing designer at Wix. “I believe it's connected to the nostalgia and vintage trend we're experiencing for the last the years (80s retro, Y2K and now the 70s vibes).”  Sunny Yellow is also part of a bigger dopamine color trend. Bright, dopamine-inspired colors help counteract any gloomy fatigue we might be feeling in a given day. Think of it as a dopamine boost for the eyes that wakes up your senses and provides an exciting new take on design. How to use Sunny Yellow on your website If your brand is intended to be youthful, energetic and playful, Sunny Yellow could be a nice addition to your website color scheme . For example, prebiotic soda brand  Poppi  immerses its website in bright colors, including a golden yellow, to create a fun and nostalgic effect.  Just like Poppi, Sunny Yellow is best incorporated as “ either as a color for your header or in small details—such as banners, CTAs and icons—to add a pop of color,” according to Halel.  05. Crisp White White (#FFFFFF) is often an understated part of a website’s color palette . But the truth is, “white is a timeless and versatile color in design,” says Kobi Michaeli, lead graphic designer of Wix Templates. “It keeps layouts feeling open and spacious, even when there’s a lot going on visually.”  White is not as flat and plain as you might think, either. “You can explore different shades of white to create subtle depth or maintain a clean, calm aesthetic,” Kobi adds. Just like how the white finish of two cars might look different, you can experiment with pearlier shades of whites in addition to Crisp White, which has the pure tone of a blank sheet of paper. Another commonly overlooked consideration: accessibility. Kobi points out that Crisp White can help you create a strong contrast between the background and text, ensuring readability for everyone. “You can embrace the calmness of white-on-white or the drama of black-and-white contrasts, but it’s all about striking the right balance.”  Discover your perfect color combo with the Wixel color palette generator . How to use Crisp White on your website “White provides a neutral backdrop that pairs beautifully with any image or color palette, allowing other elements to stand out without feeling overwhelming,” says Kobi. “When a website is rich with images or media, a white background creates balance, making the visuals the focal point. There’s no need to add extra colors to text or buttons—keeping it simple lets the visuals shine naturally and do all the talking. This can be particularly relevant for eCommerce or portfolio websites .” 06. Terracotta Red  Inspired by clay and dreamy sun-baked landscapes, Terracotta Red (#E2725B) is basically a vacation in a paint can. It’s bold, yet laid back. It elevates neutrals, making whites and creams pop. If you’ve scrolled through Pinterest lately, you’ll know that it’s been taking over modern interiors. It has been a staple on accent walls to nail the “cozy chic” look, and on throw pillows to add some rustic charm. Like many of the other trending colors this year, it’s also a favorite among eco-conscious brands. “Rich reds (like Terracotta and Garnet) symbolize energy, passion and warmth,” says Ella Joel, web designer for Wix. “They’re also a response to the oversaturation of cool tones in design, offering something fresh yet grounded.” How to use Terracotta Red on your website “I think the magic of this color is that it can really work with any part of your website,” notes Ella. “Whether that be in the typography, the background, buttons or CTAs—or as dividers or accents. They pair really well with neutral colors, such as beige, cream and charcoal.” “Red can also give a ceremonial vibe,” says Nofar Daskal, lead designer for Wix Agency. “Even tiny details in red make a big impact.” Some more food for thought: Color psychology  has found that  red makes people hungry . A rich red like Terracotta is warm and calming, making it a perfect choice for a restaurant’s or wine bar’s website. 07. Navy Blue  Navy Blue (#101585) has been a crowd favorite for a while now, serving up a deeper shade of blue that’s easy on the eyes.  “Blue has been very dominant for the past decade—from blue screen (#0000FF) to navy and oxford blue,” confirms Nofar, who jokes that she has stared at more blue than she can bear. “Blue screen really fits technology, and the darker blue tones are more education- or corporate-oriented.” Tech companies especially can’t seem to get enough of their blues—looking to blues to add a shot of modern sophistication into their logos, app interfaces and websites.  How to use Navy Blue on your website Use Navy Blue as the primary color on your website for a sleek, professional look. Pair it with Crisp White to keep everything clean. For a bolder approach, combine it with black to create striking accents, like headers, buttons, navigation bars or even sleek text overlays on images. 08. Muted Rose Muted Rose (#D58D8D) is what we’d call very demure, very mindful, very cutesy. It's a soft, classy blend of pink and beige. Not as loud as bubblegum pink, but not as drab as a faded blush, Muted Rose is a quiet hue that still manages to be chic.  This shade is already gracing the digital pages of wellness blogs, boutique eCommerce sites and interior design portfolios. Its calming presence is perfect for brands aiming to exude sophistication without shouting for attention. How to use Muted Rose on your website Muted Rose pairs naturally with darker tones, like charcoal or navy. Use it for buttons, CTAs or even subtle hover effects to add a soft pop of color. A little goes a long way—you don't have to bathe your entire site in it to feel its charm.  If you’re feeling adventurous, combine Muted Rose with warm golds or muted greens for a sophisticated palette. Just make sure your text stands out; nothing ruins the aesthetic faster than unreadable content.  The importance of website colors in your web design Studies show website visitors judge a site in seconds, and colors heavily influence that judgment. The right palette can evoke emotions, guide users and boost conversions from your website. Warm colors like red energize, while blues tend to create trust. Understanding color psychology like this and applying color theory can help you create an atmosphere that’s inviting and resonates with visitors.  Learn more: What is web design? You may also be interested in: Blue website examples Green website examples Purple website examples Pink website examples Website color trends FAQ How many color schemes should a website have? Ideally, your website should stick to one main color scheme for a cohesive look. This scheme can have variations for contrast (think light and dark shades) and emphasis (pops of accent colors). Think of it like decorating a room—you wouldn't paint each wall a different color, but you might add throw pillows or a rug for contrast and accent. The same is true of a website design. What are the top website color trends for the year ahead? Website colors are moving towards balance. Expect to see soft, calming hues like Mocha Mousse (Pantone's Color of the Year) and soothing blues. Earthy tones like terracotta and taupe are popular for a sense of grounding. Bold accents are still around, with Verdant Green and Sunny Yellow adding pops of energy. Think: optimism with a touch of tranquility.

Get started by: Creating a website →  | Getting a domain → There are many ways to choose how to make a website that stands out online—among them is choosing a unique color scheme. Whether you’re designing and starting a blog , online store, personal website or more; your website’s palette is one of the first things visitors will notice, and it will make a lasting impression. What is a website color scheme? A website color scheme is a thoughtfully chosen set of colors that work together to create a cohesive and appealing design. It typically includes primary colors to set the tone, secondary colors for balance and accent colors to draw attention to key elements like buttons or calls to action. Together, these colors shape the overall look and feel of your site while reflecting your brand’s identity and values. Great color schemes aren’t just about looking good—they’re about creating the right experience. Warm tones can feel energetic and exciting, while cool tones evoke calm and trust. The key is to choose colors that work in harmony, guide visitors intuitively and leave a lasting impression, all while staying true to your brand’s purpose. Why do website color schemes matter? Website color schemes play a key role in how users connect with your site. Colors set the tone, evoke emotions and communicate your brand’s values. With up to 90% of first impressions based on color alone , a well-chosen palette strengthens your brand identity and leaves visitors with a memorable impression that matches your message. Colors also improve usability and guide actions. Bright or contrasting shades highlight important elements like buttons or headlines, encouraging clicks and engagement. Balanced colors boost readability and ensure your site feels cohesive. Accessible color schemes are essential too—they make your site inclusive for everyone, including users with visual impairments. With the right colors, your website becomes not just visually appealing but also easy to navigate for all.   Website color schemes can have a direct impact on conversions, influencing how users interact with your site and take action. For example, HubSpot found that a red call-to-action button outperformed a green one by 21% in an A/B test. By strategically applying colors to guide user behavior, you can encourage clicks, streamline decision-making and ultimately drive more sales or engagement on your site. 49 website color schemes to inspire you In this article, we’ll discuss the designs of 49 Wix users (hand-picked by yours truly) whose website color schemes make a powerful visual impact: Bold and daring Chic, luxurious and passionate Night shades Dreamy sunset hues Burst of color Delicate and accurate Natural and uplifting Electric palette Enchanting pink and rich hues Retro pop colors Futuristic gradients Bright and fearless Earthy and minimalistic Dynamic yellow with black Golden shades Magenta with grayscale Cobalt blue Complimentary pastel colors Refreshing and natural Warm with cool shades Autumn hues Deep and mystic Cool and refreshing Cheerful and professional Classic two-tone combo Delectable details Light and peaceful Creative and upbeat Surprisingly striking Retro summertime hues Statement black background Stark contrast Monochrome and metallic Youthful accent colors Modern and playful Sea of blue Tempting diversity Pastel hues Dark and romantic Appetizing hues Eclectic and balanced Bright and cheerful Seaside inspired palette Feminine and resilient Neutral and elegant Primary colors with a playful twist Unique combinations Organic and subtle A hint of color 01. Bold and daring Designers Boot Camp organizes traveling residencies for professionals within their industries. An explosion of color sets the mood for potential participants upon entering their website. The bold brown contrast with daring yellow, pink and green elements, evokes a playful vibe that’s sure to get visitors’ creative juices flowing. 02. Chic, luxurious and passionate Interior designer Veronica Solomon has created a strong brand identity using a luxurious website color scheme. A black, gray and gold palette is combined with sensational pink to represent Solomon’s chic approach to design. Merged with images of past projects, Solomon’s website color palette sheds light on her passion and distinct style. 03. Night shades As a nutrition and lifestyle counseling service, Somni places a special focus on clients working night shifts. Somni’s dark website embodies this unique niche, using deep hues of black and grey to set a calming tone. Navy blue, camel brown and other night shades are infused into the aesthetic, resulting in an interesting website color scheme and a well-rounded composition. 04. Dreamy sunset hues A dreamy website background sets the stage for Buzz Shirts ’ website color scheme, inspiring a spectrum of hues extracted from the sunset image. The visual is not too distracting—especially when paired with black elements and a prominent gallery, which help the most relevant info and calls-to-action stick out. 05. Burst of color Using a gradient background when learning how to make a Wix website  can set the tone for a color palette with a wide range. In the case of Foodie Marketing , a burst of pink and orange hues inspire a cool contrast of teal, blue and lime green. The white logo , text and buttons add a professional touch to the site’s vibrant mood. 06. Delicate and accurate Designer and illustrator Ivy Chen has formed an unusual combination of bright red and pale pink. Chen’s online portfolio includes the perfect dosage of each hue—employing the lighter as the site’s primary color and red as an accent using thin lines and small type. White margins frame each page, pulling the design’s color scheme together. 07. Natural and uplifting Miko Design uses soft shades of color with plenty of white space on her website’s homepage. A grid layout is used to situate blocks of color, imagery and text, harnessing the delicate shades of pink and green amongst more natural hues for an uplifting vibe. 08. Electric palette Audrea Wah ’s design portfolio jumps out from the crowd, thanks to the electric statement of her site’s fluorescent color scheme. When set against a black background, the neon green, blue and pink hues have an engaging effect. 09. Enchanting pink and rich hues Designer and art director Brooke Cavallero sets a captivating mood on her portfolio website, choosing a color scheme of rich greens and enchanting pink hues. The website's unique serif typography stands out, but only compliments the attractive photos in her gallery of work. Get inspired by pink website examples 10. Retro pop colors Dennis Krawec ’s portfolio website proves how seemingly “clashing” colors can work together to result in an attractive design. He’s gone for retro shades of pink, paired with neon aqua, yellow, green, and orange. This daring combination works well thanks to a consistent and carefully arranged website layout . 11. Futuristic gradients Gradients are definitely in vogue, and Defne Kaynak has mastered this web design trend on her site. Sleek dark tones melt behind white elements and bright shades of blue, yellow and green, resulting in a vibrant look. For websites with dark backgrounds, contrasting bright colors can be used to add balance and make certain elements stand out. 12. Bright and fearless Roshini Kumar’s website color scheme says “more is more,” and is as fearless as her personal mission. The artist, influencer and activist’s site is alive with bright shades of pink, blue, yellow—and the occasional green. Kumar’s daring palette works, thanks to the consistency throughout her site’s striking text, images and 90s inspired patterns. 13. Earthy and minimalistic Ceramics studio Noni São Paulo ’s color palette perfectly reflects their brand and products. The online store’s warm shades of brown and other earthy tones match the studio’s beautifully designed mugs. A light blue background compliments the natural shades, paired with parallax scrolling effects to ensure the website looks professional and high-end. 14. Dynamic yellow with black Designer Sarah Stern uses a dynamic yellow foundation and tone for her website color scheme. Paired with equally striking black and white elements, along with Stern’s gallery of work, the online portfolio has a sharp aesthetic. In general, going for black, white, plus one striking color is a good option if you want to keep things professional, but interesting. 15. Golden shades The golden shades on a photography portfolio website conjures a sense of class and elegance. A photo gallery naturally gives a site a golden foundation and tint. When combined with elements of white and brown tones, it results in a delicate and subtle color scheme. 16. Magenta with grayscale Scottish coffee wholesalers, Unorthodox Roasters , stick to a contemporary website color scheme that’s in line with their branding. They’ve created an engaging contrast using natural hues from their background image, paired with the lively magenta of their logo and favicon , and navigation details in strategic black and gray. 17. Cobalt blue Food blogger Dan Pelosi opts for a striking—and clean—cobalt blue with white color scheme. The clean contrast helps his website details stand out, ensuring a legible and accessible website design. By adding bright red into the mix as an engaging hover and accent color, Pelosi invites us to dive into his blog and favorite home recipes. Create your own blog with our blog maker. 18. Complimentary pastel colors To create visual harmony and invoke the concept of colorfulness, within visual designer Linda Zhou’s colorful world, her website sticks with two colors—pastel purple and deep green—for the site’s main elements. Zhou proves pastels can compliment a bright color scheme to ensure the site doesn’t appear too busy. 19. Refreshing and natural Matched with the natural setting of her background video, the organic hues used in nutritional consultant Mikaela Ruben ’s site make a truly refreshing color palette. Minimal use of black keeps the atmosphere wholesome and welcoming, perfectly reflecting Ruben’s professional reputation for making healthy food delicious (and vice versa). 20. Warm with cool shades Designer Ilaria Bonardi ’s website incorporates minimal amounts of color for maximum effect. The top fold of her online jewelry shop is navy blue and white, set against her colorful product photography, which guarantees her designs stand out. She’s merged a cool shade of blue with a warm orange—two complementary colors that work especially well together. 21. Autumn hues Neighborhood Provisions' poignant color scheme instantly creates a cozy, autumnal atmosphere for this food delivery service website. Fall shades of orange, brown and beige hold the visitors’ attention, resulting in a pleasant browsing experience when seeking their favorite meals and products. 22. Deep and mystic IAMEVE has crafted a striking color scheme for her music portfolio website . The range of purple hues used throughout the site express luxury and mystery, perfectly representing the musician's hypnotic sounds. When merged with a dramatic full-screen gradient and sparkly imagery, the entire composition creates a mystical effect. 23. Cool and refreshing From its logo to the navigation menu and Wix chat box , online grocery store Verde Market has gone for a cool palette with various shades of green and blue. The effect of this website color scheme is highly professional, and can easily fuse with a few extra hues (such as Verde’s orange color) to make the site more dynamic 24. Cheerful and professional Catering company Clever Chefs implement bold, cheerful colors, succeeding in a fun vibe - invoking happiness - while maintaining a professional look. The vast empty spaces, black text and crisp shapes help keep the vibrant website design balanced, readable and easy to navigate. 25. Classic two-tone combo Ceramic artist Valeria Monis ’ works are all made of just two colors - royal blue and white. She’s designed her whole website accordingly, going for a clean white background and dark blue text. If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. In this case, Valeria has included a pale blue background that is barely visible, but helps add variation. 26. Delectable details Illustrator Jennifer Xiao ’s portfolio features a stimulating color palette and charming details. She uses a wide range of delectable colors—merging baby pink with yellow, red, purple, turquoise and other shades. The playful look is balanced with thin black lines and a generous portion of white space. 27. Light and peaceful Artist Ellen Von Wegand has gone for a classic color combination, using a cloudy shade of light gray to outline her own gallery of peaceful hues. A white background breaks up the website’s hushed blues and natural greens, providing contrast for these understated elements. 28. Creative and upbeat From the first look at Bhroovi Gupta ’s website color scheme, it’s clear she’s full of creativity—and has a knack for good design. The bright gradients and imagery evoke an upbeat spirit, setting an intriguing mood as we scroll further down her portfolio website. 29. Surprisingly striking Instead of a typical monochrome palette, consider adding a surprising display of color, like graphic designer Stephen Bradbury . He’s gone for a sleek foundation of black and white, with a striking splash of carrot orange revealed using discreet animations. 30. Retro summertime hues Designer Tracy Turco certainly has an eye for color. Instead of a solid website background, she’s used a bright pattern with summertime hues that compliment her unique work. This color palette is 100% retro, with shades of red, pink, orange and yellow. The range of colors work together for a fun, energetic approach. 31. Statement black background Black backgrounds can make a big statement in website design—and multidisciplinary designer Tiffany Cruz has got it just right. The dark backdrop makes her edgy portfolio pop out, bringing the visitors’ focus to the main event. 32. Stark contrast If you want to keep your design simple and aesthetic, you can always go for the stark black and, white, plus one color. In this example, Modern Bakery creates a unique website with just a few hues. The minimal palette of muted yellow hues with contrasting black compliment the bagel shop’s appetizing visuals. 33. Monochrome and metallic Digital design studio Extraweg by Oliver Latta combines their website’s monochromatic spectrum of pink with a metallic touch, resulting in a surrealistic aesthetic. If you go for the monochrome look, applying various tones and textures is a good practice to achieve visual hierarchy and depth. 34. Youthful accent colors While the action-filled visuals on trainer Donna Gavriel’s fitness website showcase a wide range of classes and activities, the core color palette stays cohesive. Largely made up of hot pink and royal blue, these youthful shades stand out against the background and compliment the gallery of images. 35. Modern and playful Art director Mariela Mezquita has a website color scheme with a distinctly modern influence. She’s chosen a unique palette of pastels and bright tones, combined with a chromatic mixture of abstract shapes. The result is innovative and playful, while still feeling professional thanks to the grounding black and white text. 36. Sea of blue Creative agency By Experience uses a refreshing sea of blue tones in their website color palette. An energetic blue background matches perfectly with the site’s light blue imagery and white text, resulting in an efficient and unified aesthetic. 37. Tempting diversity When it comes to food, color plays a key role. Chef Jean-François Bury experiments with a black and white contrast, along with the temptingly fresh colors in his food photography. The bright colors set against the dark background really jump out, making the mise-en-place seem almost grabbable. 38. Pastel hues CBD edible company OK Drugs implement a warm, soft color theme for their website. The different colors have a similar level of tonality, making them work well together. For contrast, they’ve added black text and a pale website header, which stand out from the warm orange background and colorful imagery. 39. Dark and romantic The deep tones in film director Moe Najati ’s website conjure a romantic atmosphere. A mosaic of film stills sets the stage for visitors, reminiscent of a dark movie theatre setting where visitors play the role of the muse. Large white text adds contrast to the mystic color scheme in order to make Najati’s site readable and watchable. 40. Appetizing hues A neutral background brings images of Bubble Wrap ’s sweet creations to the forefront. To further spark our attention, the restaurant website is paired with a spectrum of red accent colors for contrast and depth. Whether intentional or not, red is said to increase the appetite, and is often a popular color choice for restaurant interiors. 41. Eclectic and balanced Multidisciplinary design director Liron Ashkenazi pairs her vibrant works with an equally eclectic color scheme on her portfolio website. The site’s aesthetic is influenced by the presence of indigo and earthly tones throughout her work. Black, white and grey elements give the site balance, fostering an intriguing browsing experience for visitors. 42. Bright and cheerful The bold choice of pink, red and pink on Magic John’s pizza delivery website orange immediately evokes positive vibes, especially when paired with cool textures and animation. In addition to this very lively color scheme, they’ve opted for a secondary color of cobalt blue, as opposed to black, to keep the tone friendly and approachable. 43. Seaside inspired palette Using a sea inspired color palette on their website design, Manalulu’ s precise color scheme is made up of layers of refreshing blues and comforting greens. Vibrant photos of their products paired with ocean waves and plant life imagery stand out strongly against the soft gradient background—and make a strong case for their sustainable products. 44. Feminine and resilient HEReroines Inc. is a non-profit organization whose mission is to empower women. Their website’s hues reflect this—providing a sweep of resilient feminine shades. The no-holds-bar approach to color is effective in creating a distinct design that sets a positive tone for the organization and triggers feelings of empathy too. 45. Neutral and elegant This minimalistic photography portfolio by Hillary K. has just the right amount of each hue from her website’s elegant color palette. The general tone is light—with pale rose, grays and browns. Vast use of white space also adds an original touch to Hillary’s website layout, allowing enough space to highlight both the color and black and white photos. 46. Primary colors with a playful twist While primary colors may seem basic, there’s a lot you can play around with to create an elegant design. Graphic designer Tata Resko has done just that, opting for retro tones of bold red, yellow and green paired with black. The overall aesthetic is chique, while maintaining a touch of playfulness. 47. Unique combinations The unusual palette chosen by Extra and Ordinary design studio makes their site stand out. Presenting a one-of-a-kind collection of work, the unique color scheme merges with intriguing products, providing a strong sense of creativity. It’s clear that every detail has been purposefully placed in this tasteful design. 48. Organic and subtle Interior design studio Aurelia Petitet has implemented a subtle approach to color. An earthy green background is balanced with coral pink accents that repeat throughout the site’s menu, buttons and other small details. The image gallery, which highlights materials such as wood, adds a tactile quality to the site. 49. A hint of color Designer and artist David Milan uses a minimalistic color scheme. Playing around with light and shadow, he creates a palette of a wide range of grays, from dark to light. To shake it up, the site’s details are paired with a bright, lemon yellow that adds a pop of color to the predominantly grayscale theme. How to go about choosing the right website color scheme With a rainbow of options out there, how do you determine the perfect hues for your own web design ? When planning the primary (“dominant”), secondary and accent colors for your site, consider: The color wheel as a starting point. Use tools like the color wheel , the RGB color model  and the commonly used web colors to find color combinations that work well together. Whether you choose complementary hues, analogous pairs or triadic groups, a color wheel helps you visualize a cohesive scheme for your site. The mood you want your site to convey.   Color theory  and psychology tells us that each hue can evoke different emotions and give rise to associations with past experiences. This can have a huge impact on your site's user experience. Your target audience. Different demographics perceive colors in unique ways. Take age, culture and preferences into account. A youthful audience might enjoy bold or vibrant shades, while professionals might feel drawn to muted or neutral tones. A balanced color palette. Aim for a mix of 4–5 colors, including primary branding hues, secondary accents and softer neutrals. This ensures consistency across your site—from headers and buttons to backgrounds and pop-ups. What colors reflect your branding. If relevant, select a palette that already represents your brand, such as the colors used when you create your own logo . To identify the right mixture of hues, you can get the help of a color palette generator tools or color picker. You can also take a look at the Pantone color of the year.  We recommend browsing live websites for inspiration to see how they put color combinations into play within and throughout their page layouts. You may also be interested in: Blue website examples Green website examples Purple website examples Pink website examples Website color schemes FAQ How many colors should a website have? The number of colors you use on your website will depend on the overall look and feel you are trying to achieve. However, as a general rule, it's best to use 1-3 main colors. Using too many colors can be overwhelming and make your website difficult to look at. What are 2025's website color trends? The most popular brand color this year is Mocha Mousse, Pantone’s Color of the Year 2025 , which blends rich cacao, chocolate and coffee tones to evoke warmth and meaningful brand connections. Other favorite website color trends include: Luminous red Metallic gray Retro burgundy Mud Poison green Black and white Cobalt blue What are the best colors for a website? There is no one "best" color for a website. The best color for your website will depend on your brand, your target audience and the overall look and feel you are trying to achieve. Blue: Blue is a calming color that can create a sense of trust and reliability and is often associated with technology. Green: Green is a peaceful and harmonious color associated with nature and environmentalism. Red: Red is an exciting color that can create a sense of urgency or excitement. Yellow: A cheerful color connected with happiness and optimism, sunshine and warmth. Orange: Orange is a vibrant color that can create a sense of energy and creativity, often linked with autumn, harvest and Halloween. How do I choose a color scheme for my website? Choose a color scheme for your website by considering your brand identity, target audience and the emotions you want to evoke. Use a color palette tool to explore color combinations based on color theory principles. Ensure good contrast for readability, and limit your palette to 2-4 main colors. Test your chosen scheme for accessibility as well. What are the main types of color schemes? The main types of color schemes are monochromatic (variations of a single color), analogous (adjacent colors on the color wheel), complementary (opposite colors on the wheel), split-complementary (a base color with two adjacent to its complement), triadic (three evenly spaced colors) and tetradic (four colors together in the color wheel). These schemes provide different aesthetics and can influence the mood of a design.

Create your logo in minutes with a logo maker → Color is not just a visual element in logo and branding; it's a language that communicates emotions, values and personality. As you start learning how to design a logo , you must be aware that your color selection will evoke specific feelings and associations, influencing how your brand is perceived by its audience. From the vibrant red of Coca-Cola to the calming blue of Facebook, iconic brands leverage color to create a lasting impression and establish a unique identity in the minds of consumers. Among the diverse palette of logo colors to choose from, black holds a special place of prominence. It is a color imbued with depth, sophistication and versatility. Black logos convey a sense of elegance and refinement, making them particularly appealing for brands seeking to project a premium image. The timeless allure of black transcends fleeting trends, ensuring that a logo remains relevant and impactful for years to come. In this article, we'll go over everything you need to now about how to make a black logo that stands the test of time. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. How to make a black logo Define your brand identity Find inspiration Sketch and conceptualize ideas Digitalize your drafts Select your color palette Choose typography wisely Refine and iterate your design Finalize your logo design Launch and promote your logo 01. Define your brand identity The first step in making a black logo is to establish your brand identity , which encompasses the visual, verbal and emotional items that will convey your company's essence. Determining these foundational elements from the beginning will ensure that your logo accurately represents your brand and resonates with your audience. Start by understanding your brand's identity, values and target audience. Then, consider what sets your brand apart and the message you want to convey through your logo. Once you have determined your unique values, reflect on your brand's personality, voice and positioning in the market. 02. Find inspiration While your logo is meant to set you apart from everyone, it's crucial to research what other brands in the space are doing in order to identify common themes and understand what resonates with your target audience. Examine existing black logo designs and industry trends, and familiarize yourself with typography, art and architecture movements. By immersing yourself in diverse influences, you'll be able to analyze what resonates with your brand's identity and values, as well as come up with fresh ideas for your design. 03. Sketch and conceptualize ideas Start the creative process by sketching out rough concepts and ideas for your logo on paper, focusing shapes, symbols and typography. Sketching offers a spontaneous, hands-on method for generating ideas, facilitating rapid iteration and refinement of concepts. This step is all about creativity, so make sure you allow yourself to brainstorm freely and explore diverse compositions and visual directions. Experiment with incorporating black on different elements to increase its impact and symbolism, and ensure each concept reflects your brand's identity before moving on to the refinement stage. 04. Digitalize your drafts After sketching your initial ideas, transition to digitizing them using an online logo maker . These intuitive tools offer user-friendly interfaces, allowing you to effortlessly translate your hand-drawn concepts into polished digital designs at a fraction of a traditional logo design cost . Explore the platform's features to experiment with shapes, fonts and color schemes, ensuring your black logo captures the essence of your brand. Take advantage of customization options to refine and iterate on your designs until they align perfectly with your vision. 05. Select your color palette Choosing the right logo color combination is essential for crafting a captivating brand. While black will serve as the primary hue, consider complementary shades that enhance its impact. Experiment with subtle variations of black, grays and even dark hues like navy or charcoal to add depth and contrast. Consider how the use of accent colors can further accentuate key elements of your logo, making it visually dynamic and memorable, and keep in mind the psychological associations of each color and how they align with your brand's identity and message. Bring your ideas to life with the Wixel color palette generator in just a few clicks. 06. Choose typography wisely Typography plays a pivotal role in shaping the personality and legibility of your black logo, especially when it comes to implementations where black (or white) is the only color. In order to find the right font, opt for fonts that align with your brand's identity, whether it's sleek and modern or classic and timeless. Play around with various font styles, weights and sizes to find the perfect balance, all while limiting yourself to one or two fonts at most in order to ensure consistency and coherence. Make sure that the fonts you choose are legible, scalable and consistent with your brand's aesthetic, and pay attention to details such as kerning, spacing and alignment for correct readability and visual harmony at any size. 07. Refine and iterate your design Once you've created a preliminary design for your black logo, it's time to refine and iterate. Pay close attention to every detail, fine-tuning elements such as layout, shapes, spacing and proportions. Ask for feedback from peers or design professionals to gain fresh perspectives and identify areas for improvement, then make changes on your design based on these opinions until you achieve a polished and cohesive result. Don't be afraid to experiment with different variations; this refinement process is crucial for elevating your logo from good to exceptional and ensuring that it accurately reflects your brand's identity and resonates with your audience. Pro tip : You can test out a few versions of your black logo with AI logo generators . 08. Finalize your logo design Once you're satisfied with the design and feedback, it's time to make final decisions for presentation and implementation. Review every aspect of your logo to ensure it aligns seamlessly with your brand identity and objectives, and make sure that all elements are cohesive, balanced and effectively convey your message. Unless you used a logo maker tool, as described on step four , you'll also need to verify that your logo meets technical specifications for reproduction and usage, such as file formats and resolution. 09. Launch and promote your logo With your black logo finalized, it's time to unveil it to the world. Start by incorporating your logo into all branding materials and online platforms you're using. If you don't have one yet, now it's the time to start making a website and capture leads from this exciting announcement. When announcing the launch of your new logo to your audience, make sure to highlight the significance of the design and its alignment with your brand's values and objectives by using storytelling and visual assets to convey the creative process behind the logo and its symbolism. Ready to get started? Learn how to build a website  with this easy guide. Best practices for black logo design When designing a black logo, it's crucial to ensure that it not only looks good but also functions well across various mediums and contexts. Here are some logo design tips to keep in mind when creating a logo that is both versatile and memorable: Prioritize simplicity: Keep your black logo design clean and uncluttered for maximum impact. Experiment with contrast: Utilize shades of black and white to create contrast and visual interest. Focus on legibility: Ensure text in your black logo remains readable, even at smaller sizes. Play with negative space: Use negative space creatively to enhance your black logo's design. Test for scalability: Check that your black logo looks good and remains clear when scaled down. Maintain versatility: Ensure your black logo translates well across various platforms and mediums. Avoid overcomplicating: Stick to a few straightforward elements to maintain the simplicity and effectiveness of your black logo. Keep it timeless: Aim for a design that won't become dated, maintaining relevance for years to come. Consider cultural connotations: Be mindful of cultural associations with the color black in your target audience. Think about long-term growth: Design a black logo that can evolve with your brand as it expands and develops. Black logo examples These creative black logo examples shown below, were made using the Wix Logo Maker . Draw some inspiration from these examples and begin your logo design journey by creating your very own black logo . Famous examples of black logos Some of the world's most renowned brands have effectively used black logos to communicate their values and stand out in the marketplace. Let's take a look at a few well-known examples and outline what makes these types of logos so effective. Apple: The simplicity of Apple's black logo is what makes it so iconic. Its clean lines and the absence of color make it universally recognizable, reflecting the brand's commitment to sleek, minimalist design. Nike: The Nike swoosh in black is bold and dynamic, conveying movement and precision, which aligns perfectly with the brand's focus on athleticism and performance. Gucci: Gucci's interlocking Gs in black exude luxury and sophistication, which are key attributes of the high-fashion brand. You may also be interested in: Blue website examples Pink website examples Green website examples Purple website examples Black logo FAQs Is a black logo a good idea?  A black logo can be a great choice for many brands. It's versatile, timeless and conveys a sense of sophistication and professionalism. However, it's important to consider your brand's personality and the message you want to convey before deciding. Can I make a black logo for free?  Yes, there are free tools available online, such as the Wix Logo Make , that offer templates and design elements that allow you to create a custom black logo for free in just a few steps. Why choose a black logo over other colors? Black logos exude timeless elegance and sophistication. This color is often associated with authority and professionalism, making it an ideal choice for brands looking to convey a sense of credibility. Additionally, their versatility makes them easily adaptable to various backgrounds and mediums. Will a black logo work for my brand's aesthetic? Black logos can complement a wide range of brand aesthetics, from minimalist and modern to classic and luxurious. Whether your brand is edgy and contemporary or refined and traditional, a well-designed black logo can enhance its visual identity and create a lasting impression on your audience. What design elements should I consider for a black logo? When designing a black logo, simplicity is key. Focus on clean lines, clear shapes, and effective use of negative space to create a design that is both visually striking and easily recognizable. Don't be afraid to experiment with contrast and shades of black to enhance the overall impact. Will a black logo limit my color palette for branding purposes? While a black logo provides a strong foundation for your brand's visual identity, it does not necessarily limit your color palette. You can incorporate complementary colors alongside black to add depth and versatility to your branding efforts while maintaining the logo's prominence and impact.

Bring your inspiration to life with a Wix website → Pink websites can pack a powerful punch, as seen on these fabulous pink website examples. If you’re looking for some pink inspiration before creating a website , check out these best websites for showing how you can create memorable and engaging experiences for visitors.  From soft pastels to vibrant magentas, the right shade of pink can define a brand's personality, evoke emotion and guide users through a site. Whether you're building a portfolio, an eCommerce store or a brand page, these examples demonstrate how to use shades of the color pink effectively.  And what’s more, Wix simplifies advanced website design  with AI and 100s of fully customizable templates, making it easy to bring your own colorful vision to life. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy  drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.  TL;DR: pink website examples This list covers a range of pink websites, from bold and modern designs for creative agencies to soft and professional layouts for eCommerce brands. Then, learn how to develop a website  that reflects your style and meets your goals. Element Description Why it works Color palette Pairing pink with complementary colors like neutrals (white, gray) or bold accents (green, blue) to create a balanced look. Creates visual harmony and prevents the design from feeling overwhelming, making the content easy to read and enjoy. Typography Choosing fonts that match the brand's personality, such as elegant serifs for a sophisticated feel or playful sans-serifs for a modern vibe. The right font enhances the mood set by the pink color scheme and improves readability, guiding visitors through your site. White space Using empty areas around text and images to give the design room to breathe. Allows the pink hues and important content to pop, creating a clean, professional and uncluttered experience for visitors. Interactive features Incorporating engaging elements like hover effects, animations or unique cursors that use the pink theme. Make browsing more fun and memorable, encouraging visitors to spend more time exploring what you have to offer. High-quality imagery Using professional photos and graphics that align with the pink color palette and overall aesthetic. Strong visuals capture attention and help tell your brand's story, reinforcing the message you want to communicate with your color choice. Clear navigation Designing an intuitive menu and site structure that is easy for visitors to follow. Ensures a smooth user journey, allowing people to find what they need quickly without getting lost in the design. Learn more by exploring these website color schemes . 15 pink website examples Pink is a versatile color that can create a wide range of moods, from playful and energetic to calm and sophisticated. The following pink website examples show just how flexible a pink-based design can be, offering inspiration for any type of website you want to create. Fine Frenchie The Spice Suite Flirt Cupcakes The Little Happy Tooth Co Lila Lolling HERoines CuppaPug Babe Formula Studio Chocolate Fabi Acupuncture Carly Christopher A Bite More Bakery Lena Steinkuhler Le Petit Spa Boutique Cyd Lee 01. Fine Frenchie Fine Frenchie ’s website masterfully captures whimsy, chicness and personality through its playful use of pink tones and clever storytelling. By combining fashion-inspired art, collectible prints and lifestyle humor (think bottomless mimosas), the website feels luxurious but relatable.  The navigation is clean and intuitive: visitors can easily browse the “La Fleur Collection,” shop limited-edition prints or soak in the brand’s quirky world—all while being anchored by a cohesive pink color palette that supports its feminine, creative identity. Why this pink website works: Soft pink hues, refined typography  and balanced white space give the site a sophisticated yet fun feel. Strong brand storytelling, with an “About” page that introduces Valeria’s creative journey and inspiration. Product-focused, including the “Collectible Prints” section highlights limited-edition artwork with a certificate of authenticity, blending high-quality craftsmanship with artistic charm.  Inspired? Here’s the Wix template behind this website: Template name: Swimwear store website template Expert tip: Choose any Wix website template and turn it into your dream pink paradise. With fully customizable colors, fonts and layouts, you can start with any design style on Wix and effortlessly transform it into a pink-themed masterpiece that reflects your personality and brand. 02. The Spice Suite The Spice Suite 's website is a vibrant and engaging example of how to use pink effectively in web design. The site combines a bold pink color palette with sleek typography and high-quality website imagery , creating a visually striking and cohesive aesthetic. Its design reflects the brand's personality—playful, stylish and culturally rich—while maintaining functionality and user-friendliness. Why this pink website works: The bold, bright pink theme is used consistently across the site, reinforcing the brand's bold identity and making it memorable. Stunning images of products and lifestyle shots add a premium feel and draw users in. Cultural connection, celebrating Black food and culture, creating an authentic and meaningful connection with its audience. Inspired? Here’s the Wix template behind this website: Template name: Bakery website template 03. Flirt Cupcakes   Flirt cupcakes ’ website strikes a delightful balance between playful sweetness and professional polish, using design cues that evoke a soft, feminine charm without overwhelming the user.  While the site doesn’t drown in the color pink, the delicate hues, clean layout and warm photography reflect the fun and indulgent spirit of a boutique cupcake bakery. The messaging emphasizes its Edmonton roots, allergen-friendly baking and women-owned mission, making the brand feel warm, relatable and community-driven.  The site’s navigation is simple and clear: visitors can quickly browse cupcake flavors, custom cakes and corporate offerings, reinforcing trust with transparency (like listing “allergen-friendly” right on the home page). Why this pink website works: Soft visual tone and warm photography match the bakery’s playful-yet-elegant identity. Delicate pastel palette, using a pale pink color used throughout the site that gives a soft, elegant and feminine feel that fits perfectly with a bakery aesthetic. Straightforward site structure, with menu options such as “Cupcake Flavours,” “Custom Cakes” and “Corporate” to ensure visitors can easily find exactly what they want. Inspired? Here’s the Wix template behind this website: Template name: Snack bar company website template You may also be interested in:  Catering website examples Bakery website examples Florist website examples Purple website examples 04. The Little Happy Tooth Co  The Little Happy Tooth Co ’s website strikes a warm and reassuring tone that perfectly suits a children’s dental practice. Thanks to soft pink accent elements paired with clean typography and ample white space, the design feels gentle and friendly rather than clinical.  Their messaging (“a friendly children’s dental practice devoted exclusively to caring for the smiles of children”) builds trust with parents, while clear navigation guides visitors smoothly through sections like “First Visit” and “Services.” Overall, the site’s tone supports both comfort and professionalism—a perfect balance for a pediatric-focused brand. Why this pink website works: Soft pink pops of color or warmth and subtle pink touches in the design (in buttons or icons) inject a gentle, caring energy into the visual identity. Soft, approachable design, with clean typography, generous white space and calm layout to create a friendly, non-intimidating web experience—perfect for parents and kids alike. Trust-building, child-focused messaging the copy emphasizes preventative care, educational support, and a caring pediatric team—emphasized by the sweet color hues and child-friendly illustrations. Inspired? Here’s the Wix template behind this website: Template name:   Start from scratch website template Learn more:   What are complementary colors? 05. Lila Lolling Lila Lolling ’s website beautifully blends spiritual depth with an elegant, calming design that feels grounded and nurturing. While the site doesn’t rely on bright pink hues, the occasional soft blush or warm pastel tone (especially in images or accents) evokes a gentle femininity that suits her identity as a yoga philosopher, author and eco-yogi. Her copy is poetic and transformative, and this spiritual storytelling is supported by clean, easy navigation and a minimal layout that allows her message to shine.  The “About” page highlights her long journey through yoga, environmentalism and mentorship, while her self-guided programs and book offer a clear path for visitors to engage deeply. Why this pink website works: The soft, nurturing design, with subtle blush accents and balanced whitespace create a calm, feminine feel that supports reflection rather than distraction. Transformational brand voice, using language that is inspiring and deeply aligned with her spiritual-teaching mission. Accessible offerings that clearly present her product, her online courses and her book as practical ways to deepen spiritual practice.  Inspired? Here’s the Wix template behind this website: Template name:   Chocolate shop website template Learn more about website color trends . 06. HERoines HERoines  website effectively combines empowerment, community and self-care in its design and copy, creating a warm and welcoming space for women to grow and connect.  With a set of bright pinks on the home page and a softer pastel color scheme on internal pages, the site feels intentionally gentle and supportive rather than overly corporate. The mission (“help women cultivate fundamental life skills”) is front and center, and the design supports it with well-organized sections for events, membership and challenges. This makes the website feel like a nurturing “clubhouse” for growth and self-development. Why this pink website works: Soft, uplifting design touches with subtle peach-pink pastel tones and white space give the site a feminine warmth that aligns with its community-driven, gentle empowerment message. Inclusive, mission-focused narrative, including an About page that clearly communicates their purpose—helping women master real-life experiences and reclaim their stories. Clear engagement paths, prominently displaying events and membership options so visitors can take meaningful action and join the community.  Learn more: How to write About Us page tips Inspired? Here’s the Wix template behind this website: Template name: One page layout website template 07. CuppaPug CuppaPug ’s website wonderfully captures the quirky, heartwarming charm of its “pug café” experience, blending rescue mission, community and cozy design in a playful way.  Known by its creators as the “pink pug paradise,” the site subtly weaves in pink through imagery, décor and even pug bandanas, reinforcing the café’s identity both online and offline.  The homepage invites users to book a visit, learn about their rescue mission or adopt a pug with a pink bandana, making every interaction feel personal and mission-driven. This balance of cuteness, cause and usability makes the site both emotionally engaging and practically functional. Why this pink website works: Using distinctive pink website branding , the site leans into its “pink paradise” theme through visual cues like pink bandanas for adoptable pugs and pink accents in its imagery, creating a warm and unique identity. Mission-driven storytelling, with an “About Us” section that highlights their rescue efforts and community purpose, connecting visitors emotionally to their cause. Seamless booking & engagement, including easy-to-use booking features paired with adoption and donation calls help turn website visits into real-world action. Inspired? Here’s the Wix template behind this website: Template name:  Minimal layout website template 08. Babe Formula Babe Formula ’s website feels fun, empowering and carefully intentional, delivering a feminine energy without leaning into cliché pink tropes.  The brand voice (“Come on, babe. Love yourself a bit … a lot better!”) speaks directly to self-care and confidence, while the homepage highlights curated hair‑care duos like “Chiffon” and “Whimsicle” that evoke soft, dreamy branding.  Their “Babe Insiders” club invites community participation and content creation, reinforcing that this isn’t just a product—it’s a movement. The design keeps things clean and modern, letting product names, imagery and pastel-toned brand personality shine through in a way that feels uplifting and stylish for this membership website . Why this pink website works: Consistent color palette, using pastel-inspired pinks work harmoniously with neutral tones, keeping the website stylish and cohesive. Soft pink accents are used throughout on buttons and backgrounds, adding warmth and a feminine touch without overpowering the design. Dreamy product naming and branding, with product lines like “Chiffon,” “Whimsicle,” and “Moonbeam”, reinforce a soft, playful, almost pastel-inspired brand identity. Inspired? Here’s the Wix template behind this website: Template name :   Ice cream shop website template 09. Studio Chocolate Studio Chocolate ’s website feels welcoming, artisanal and joyful—reflecting the brand’s mission to blend chocolate craftsmanship with creativity and community. The site’s design emphasizes natural elegance: soft imagery, hand‑crafted details and a refined layout that showcases their bespoke chocolates, classes and bakery offerings.  Founder Ellie’s story (trained at Le Cordon Bleu) sits front and center, grounding the brand in expertise and personal passion. The combination of rich visuals, clear navigation and an inviting tone makes the site feel like both a creative studio and a cozy chocolate boutique. Why this pink website works: Creative, artisanal font for the website logo, in keeping with the business’s branding. Colorful imagery, with varying soft pinks and pastels throughout, as well as product photography that reinforces a joyful, handcrafted sensibility. Engaging, experiential offerings: With chocolate-making classes, masterclasses and bespoke orders, the website encourages visitors to participate and connect beyond just buying chocolates. Learn more: Best fonts for websites Inspired? Here’s the Wix template behind this website: Template name:   Beauty salon website template 10. Fabi Acupuncture Fabi Acupuncture ’s website conveys a warm, holistic professionalism, with a bright pink and warm green color palette, that aligns well with her practice’s roots in Chinese medicine and energy healing. Fabi’s story—transitioning from the corporate world into acupuncture—is front-and-center, which adds a deeply personal and credible touch.  The website layout  is clean, with well-organized treatment pages covering acupuncture, pediatric care, Tuīná massage and five-element acupuncture, making it easy for new patients to find the right service.  Why this pink website works: Illustrations with Rubens-esque skin tones provide a harmonizing backdrop for the site’s content. Holistic treatment offerings with services like acupuncture, pediatric acupuncture, Tuīná massage and moxibustion are clearly described, showing her comprehensive approach. Patient-first website architecture: The homepage and clinic page make it easy to book or reach out, thanks to clear “Book Now” and “Contact” calls to action . Inspired? Here’s the Wix template behind this website: Template name:   Pop up shop website template 11. Carly Christopher Carly Christopher 's website is a fantastic example of how to use pink in web design to create a personal and professional brand. The site blends a soft pink palette with clean typography and bright, colorful, high-quality visuals, reflecting Carly's vibrant personality and creative career. The design is approachable yet polished, making this actor website  an excellent showcase for her work as an actor and content creator. Why this pink website works: The pink theme aligns with Carly's creative and approachable persona, making the site feel authentic and memorable. High-quality, colorful images and videos effectively showcase her work and personality, engaging visitors immediately. Clean, intuitive layout with clear navigation and calls-to-action that guide users seamlessly. Inspired? Here’s the Wix template behind this website: Template name:   Design studio website template 12. A Bite More Bakery A Bite More Bakery ’s website evokes charm, personalization and handcrafted sweetness — fitting for a business focused on custom cakes, decorated cookies and dessert tables. Soft pastel pink accents appear in their gallery images (like engagement‑party cakes and sugar cookies) and align beautifully with the bakery’s romantic, elegant brand voice. The site feels welcoming and sentimental, thanks to its focus on celebration (“turn celebrations into everlasting memories”) and features a clean layout that highlights McKenna’s passion for design. The “About” story shares her journey from home baker to running a dedicated commercial kitchen, further grounding the brand in creativity and care. Why this pink website works: The soft pink imagery in the gallery perfectly complements the photos of custom cakes and cookies, incorporating blush-toned decorations and frosting, adding a gentle, festive touch. Warm, personal storytelling, with an “About” page that introduces owner McKenna and her family vision, creating authenticity and emotional connection. The products are presented in a palette and style that evokes joy, elegance and personal expression. Inspired? Here’s the Wix template behind this website: Template name:   Wedding invitation website template 13. Lena Steinkuhler Lena Steinkuhler 's website is a stunning example of how to use pink in a modern and professional design. The site combines a soft pink accent with clean, minimalist layouts and high-quality visuals, creating a balance between creativity and professionalism. The pink elements subtly highlight key sections, making the design cohesive and visually appealing without overwhelming the content. Why this pink website works: Subtle and sophisticated use of pink, using pink accents sparingly to draw attention to important elements, maintaining a clean and professional aesthetic. Minimalist web design  provides an uncluttered layout ensures the focus remains on Lena's impressive portfolio and creative expertise. Personal branding is reflected in the design, which portrays Lena's artistic personality, showcasing her love for colors, shapes and structures in a way that feels authentic and engaging. Inspired? Here’s the Wix template behind this website: Template name:   Graphic designer website template 14. Le Petit Spa Boutique Le Petit Spa Boutique 's website is a beautiful example of how to use pink in web design to create a luxurious and inviting atmosphere. The soft pink tones are paired with elegant typography and high-quality imagery, evoking a sense of sophistication and relaxation for this wellness website . The design effectively communicates the boutique's focus on beauty and self-care while maintaining a clean and user-friendly layout. Why this pink website works: Luxurious and feminine aesthetic using a soft pink palette to create a warm, welcoming and upscale feel that aligns perfectly with the spa's brand. Clear call-to-actions with prominent buttons like "Book My Appointment" make it easy for visitors to take action, enhancing user experience. Customer testimonials featuring glowing reviews to add credibility and build trust, while the pink accents keep the design cohesive and visually appealing. Inspired? Here’s the Wix template behind this website: Template name:   Wellness shop website template 15. CydArt Cyd Lee ’s website demonstrates a creative use of pink to highlight artistic expression and individuality for their art portfolio website. The pink tones are integrated into the design to create a playful and modern aesthetic, which aligns well with the artistic theme of the portfolio. The site effectively uses visuals and minimal text to keep the focus on the artwork. Why this pink website works: Artistic and playful aesthetic using a pink color palette to reflect creativity and individuality, making it visually engaging for an art portfolio. Strong focus on visuals, with a design that prioritizes images and artwork, ensuring the content takes center stage. Clean and simple layout enhances usability while maintaining a professional yet creative vibe. Inspired? Here’s the Wix template behind this website: Template name: Strip header layout website template You may also be interested in: How to create an online portfolio What is a professional portfolio How to create a pink website Creating a website with a pink color scheme is straightforward with the right tools. Wix is the ideal website builder for creating your dream pink website, offering the perfect blend of creativity, flexibility and smart technology.  Wix simplifies advanced website design with its AI website builder  and 2000+ fully customizable templates, giving you endless ways to craft a pink aesthetic that matches your brand. Whether you want soft blush tones or bold, vibrant shades, Wix enables easy website design with intuitive drag-and-drop tools, so you can style every section exactly as you envision it. With fully customizable templates for any industry, Wix dramatically speeds up the design process, letting you launch faster without sacrificing quality.  Powered by an intuitive drag-and-drop editor, no-code features and innovative AI tools, Wix makes it simple for anyone to build something beautiful. With the new Editor 3, Wix simplifies advanced website design by blending AI guidance with easy-to-use drag-and-drop customization, giving you total control over your perfect pink website. Step 1: Choose a template Wix offers customizable website templates for a site that feels like you. Start with a design that already incorporates pink, or pick any template and customize the colors. Explore: How to pick a website template Step 2: Define your color palette Select the exact shades of pink you want to use for your website color palette. Consider pairing them with neutral colors like white, gray or black, or with complementary accent colors. Explore more:   Blue website examples Green website examples Find out more: How to make a pink logo Step 3: Apply your colors Use the Wix Editor to change the background, text and button colors across your site. You can set a site-wide color theme for consistency. Find out more: How to design a website Step 4: Add your content Fill your site with text, images and videos. Ensure your content is easy to read against your chosen pink background. Learn more: How to choose images for your website Step 5: Customize and publish  Fine-tune the layout, add animations or interactive elements, and preview your site. Once you're happy with it, hit publish. You may also be interested in: Artist websites Best homepage design examples Black and white websites Examples of pink website templates Choosing a pink website template on Wix is one of the easiest ways to build a gorgeous, cohesive brand identity from the start. You can pick a pink aesthetic that fits your style, whether you want something soft and minimal, bold and vibrant, or fun and playful. From backgrounds and buttons to galleries and typography, a pink template gives you an instant visual foundation that feels modern, memorable and beautifully on-brand. Check out these Wix pink website templates: This candy website template uses a pinky-lilac with red pops of color for this fun, yummy website template. Template name: Candy shop website template This wedding cake bakery website uses soft pink hues to embody bridal vibes. Template name: Wedding cake bakery website template This travel agency template uses the soft pinkish glow of sunset to portray dreamy travel experiences. Template name: Travel agency website template Pink website examples FAQ What does a pink website mean? A pink website can convey a range of meanings depending on the shade used. Soft pinks often suggest femininity, gentleness and romance, making them popular for beauty, wellness and wedding-related brands. Bright or hot pinks can communicate energy, fun and confidence, and are often used by modern, bold brands looking to make a statement. What colors go with a pink website? Pink pairs well with a variety of colors. For a classic look, combine it with neutrals like white, gray and black. For a more modern and vibrant feel, try pairing pink with green, blue or even orange. Metallic colors like gold and silver can add a touch of elegance and sophistication. Is pink a good color for a website? Yes, pink can be an excellent color for a website if it aligns with your brand's identity and message. It's a versatile color that can create different moods, from calm and professional to bold and energetic. The key is to choose the right shade and combine it with other design elements thoughtfully.

Get started Dropshipping today You might be wondering is dropshipping worth it and what pet dropshipping is all about. Dropshipping  is a retail  fulfillment method where you, the store owner, don't keep products in stock. Instead, when you sell a product, you purchase it from a third party—usually a wholesaler or manufacturer—and have it shipped directly to the customer. This means you can run your eCommerce  pet business without holding any inventory , which reduces risk and overhead costs. Ready to get your name out there? Use Wix’s website builder  and learn how to make a website today. Why pet dropshipping is a solid business idea The pet industry is booming, and it shows no signs of slowing down. People love their pets and are willing to spend serious money on them. Pet dropshipping stands out as an excellent dropshipping business idea  for several reasons: Growing market : The demand for pet products is on the rise as more people adopt pets and treat them as part of their family. Convenience : With online shopping becoming the norm, offering pet products through dropshipping meets customers' expectations for convenience. Variety : There's a vast array of dropshipping products you can sell catering to different needs and niches within the pet industry. Flexibility : You can operate your business from anywhere with an internet connection, giving you flexibility in managing your work-life balance. Scalability : As your business grows, you can easily scale up by adding more products or suppliers without worrying about storage space. Learn more: eCommerce vs dropshipping 30 pet dropshipping products When it comes to pet dropshipping, the variety of products you can offer is vast. Here's a comprehensive list of 30 pet dropshipping products that are not only popular but also have the potential to be profitable for your dropshipping business .  Interactive pet toys Custom pet collars Pet beds Automatic pet feeders Pet cameras Grooming tools Pet apparel Travel carriers Health supplements Eco-friendly pet products Water fountains Training aids Personalized pet tags Aquarium supplies Smart pet doors Pet strollers Dental care products Leashes and harnesses Cat trees and scratches Pet bowls and feeders Pet safety gear Subscription boxes Flea and tick prevention Memory foam mats Outdoor play equipment Heated pet mats Litter boxes Pet monitors and trackers Novelty pet items Seasonal pet products 01. Interactive pet toys Toys that keep pets entertained and engaged while their owners are away. They're ideal for dropshipping due to high demand, variety, and good profit margins. Examples include puzzle toys, treat dispensers and automatic feeders. 02. Custom pet collars Personalized collars that can be customized with names and phone numbers. Custom pet collars offer a way for pet owners to express their individuality and style. They come in a variety of materials, colors, patterns and designs. Custom pet collars are a popular dropshipping item due to their high demand, low overhead costs and good profit margins. 03. Pet beds Various sizes and styles, from orthopedic to heated beds. Pet beds provide a comfortable and safe haven for pets to rest and relax. They come in various sizes, materials, and styles to suit different pet breeds and preferences. Pet beds are a popular dropshipping item due to their high demand, consistent sales, and good profit margins. 04. Automatic pet feeders Devices that dispense food at scheduled times. Automatic pet feeders ensure that pets are fed on time and in the right amounts, even when their owners are away. They offer convenience, portion control, and peace of mind for pet owners. Automatic pet feeders are a popular dropshipping item due to their high demand, consistent sales and good profit margins. 05. Pet cameras Cameras that allow pet owners to monitor and interact with their pets remotely. Pet cameras provide real-time monitoring of pets while their owners are away, offering peace of mind and the ability to interact remotely. They usually come with various features such as night vision, motion detection and two-way audio. Pet cameras are a popular dropshipping item due to their high demand, growing market and good profit margins. 06. Grooming tools Brushes, nail clippers and grooming gloves for at-home pet care. Pet grooming tools help maintain the health and hygiene of pets, reducing shedding, promoting healthy skin and coat and preventing matting. They come in various forms such as brushes, combs, shampoos and conditioners. Pet grooming tools are a popular dropshipping item due to their consistent demand, affordability and good profit margins. 07. Pet apparel Clothing items like sweaters, costumes and protective gear for different weather conditions. Pet apparel offers practical protection and stylish flair for pets. From raincoats and sweaters to bandanas and costumes, there's a wide variety to suit different weather conditions, occasions and pet personalities. Pet apparel is a popular dropshipping item due to its growing market, diverse options and good profit margins. 08. Travel carriers Pet travel carriers ensure the safe and comfortable transportation of pets during journeys. They come in various styles and sizes to accommodate different pet breeds and travel modes. Pet travel carriers are a popular dropshipping item due to their consistent demand, high-profit margins and essential nature for pet owners. 09. Health supplements Vitamins and supplements tailored for pets' dietary needs. Pet health supplements provide essential nutrients and support for overall pet well-being, addressing specific needs or enhancing overall health. They come in various forms such as tablets, capsules, powders and liquids. Pet health supplements are a popular dropshipping item due to their growing market, wide range of options and good profit margins. 10. Eco-friendly pet products Sustainable items like biodegradable waste bags and organic treats. Eco-friendly pet products offer a sustainable and environmentally conscious approach to pet care. They are made from recycled or biodegradable materials, reducing environmental impact. Eco-friendly pet products are a popular dropshipping item due to their growing market, increasing consumer demand for sustainable options and good profit margins. 11. Water fountains Encourages pets to drink more water with flowing fountains. Pet water fountains provide a continuous flow of fresh, filtered water for pets, encouraging hydration and promoting overall health. They come in various styles and capacities to suit different pet sizes and preferences. Pet water fountains are a popular dropshipping item due to their growing market, increasing awareness of their benefits and good profit margins. 12. Training aids Clickers, training mats and behavior deterrents for effective pet training. Pet training aids include a variety of tools and techniques to help pets learn desired behaviors and overcome unwanted ones. They come in forms such as treats, clickers, harnesses and training books or videos. Pet training aids are a popular dropshipping item due to their consistent demand, affordability and good profit margins. 13. Personalized pet tags Custom tags with engraved contact information and designs. Personalized pet tags provide a unique and stylish way to identify pets and ensure their safe return if they get lost. They can be customized with pets' names, contact information and even special designs. Personalized pet tags are a popular dropshipping item due to their affordable price point, high perceived value and growing market. 14. Aquarium supplies Filters, lighting and decorations for fish enthusiasts. Aquarium supplies encompass a wide range of products essential for maintaining a healthy and thriving aquatic environment. This includes items like filters, pumps, heaters, substrates, decorations and water treatment solutions. Aquarium supplies are a popular dropshipping item due to the consistent demand from hobbyists, the wide variety of products and good profit margins. 15. Smart pet doors Electronic doors that give pets freedom while keeping homes secure. Smart pet doors provide convenient and secure access for pets while keeping unwanted intruders out. They utilize technologies like microchips, RFID tags or smartphone apps to identify authorized pets and grant them entry. Smart pet doors are a popular dropshipping item due to their growing market, increasing demand for convenience and security and good profit margins. 16. Pet strollers For taking pets on walks or jogs in comfort. Pet strollers offer a safe and comfortable way to transport small pets during walks, outings, or travel. They come in various styles and features to accommodate different pet sizes and owner preferences. Pet strollers are a popular dropshipping item due to their growing market, increasing demand for pet-friendly activities and good profit margins. 17. Dental care products Toothbrushes and dental treats for maintaining oral health in pets. Pet dental care products promote oral hygiene and prevent dental issues in pets. They include items like toothbrushes, toothpaste, dental wipes and chews with dental benefits. Pet dental care products are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the overall health and well-being of pets, making them an attractive product category for dropshippers. 18. Leashes and harnesses Durable and stylish walking accessories for dogs of all sizes. Pet leashes and harnesses provide safe and secure control during walks and outings. They come in various styles, materials, and lengths to suit different pet sizes, temperaments and owner preferences. Pet leashes and harnesses are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the safety and well-being of pets and their owners, making them an essential product category for dropshippers. 19. Cat trees and scratchers Furniture that satisfies cats' natural instincts to climb and scratch. Cat scratchers and trees provide a designated outlet for cats' natural scratching behavior, protecting furniture and alleviating boredom. They come in various sizes, designs and materials to suit different cat preferences and home environments. Cat scratchers and trees are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the well-being of cats by providing them with a healthy and stimulating activity, making them an important product category for dropshippers. 20. Pet bowls and feeders Stylish and functional feeding solutions for pets' meal times. Pet bowls and feeders provide essential access to food and water for pets. They come in various shapes, sizes, materials, and features to suit different pet sizes, eating habits and owner preferences. Pet bowls and feeders are a popular dropshipping item due to their consistent demand, affordability, and good profit margins. They are also an essential part of pet care, making them a reliable product category for dropshippers. 21. Pet safety gear Reflective vests, life jackets and other safety items for adventurous pets. Pet safety gear encompasses a variety of products designed to protect pets from hazards and ensure their well-being. This includes items like reflective vests, identification tags, GPS trackers and car safety restraints. Pet safety gear is a popular dropshipping item due to its growing market, increasing awareness of pet safety and good profit margins. 22. Subscription boxes Monthly boxes filled with toys, treats and other pet goodies. Pet subscription boxes deliver tailored collections of toys, treats, accessories and other goodies to pets' doorsteps on a regular basis. They offer convenience, variety and a fun element of surprise for pet owners and their furry companions. Pet subscription boxes are a popular dropshipping item due to their growing market, increasing desire for personalized experiences and good profit margins. 23. Flea and tick prevention Topical treatments and collars to keep pests at bay. Flea and tick prevention products protect pets from these pesky parasites which can cause discomfort, diseases, and allergic reactions. They come in various forms, including topical treatments, collars, oral medications and shampoos. Flea and tick prevention products are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the health and well-being of pets, making them an essential product category for dropshippers. 24. Memory foam mats Supportive mats that provide comfort for aging or arthritic pets. Pet memory foam mats provide comfortable and ergonomic support for pets of all ages and abilities. They are designed to alleviate joint pain, improve sleep quality and offer a supportive surface for resting and lounging. Pet memory foam mats are a great dropshipping product due to their growing market appeal, increasing focus on pet wellness and good profit margins. They can also be marketed as part of a holistic approach to caring for furry companions, making this a unique and appealing product segment for dropshippers. 25. Outdoor play equipment Agility courses and playsets for active pets to enjoy outside. Outdoor pet play equipment encourages fun, exercise and mental stimulation for pets while transforming backyards into stimulating environments. This category encompasses a range of products, from climbing structures and obstacle courses to digging pits and water fountains. Outdoor pet play equipment is a great dropshipping opportunity due to its growing market appeal, increasing interest in enriching pets' lives and good profit margins. It aligns with the trend of pet humanization and offers a way to create enjoyable outdoor spaces for furry companions. 26. Heated pet mats Warm mats are perfect for colder climates or soothing sore muscles in pets. Heated pet mats provide warmth and comfort for pets during cold weather or for those prone to feeling chilly. They come in various sizes and styles, with some offering adjustable temperature settings or even self-heating capabilities. Heated pet mats are a great dropshipping opportunity due to their growing market appeal, increasing focus on pet comfort and well-being and good profit margins. They address a specific need for many pet owners, making them a unique and appealing product category for dropshipping. 27. Litter boxes & accessories Innovative solutions for cat waste management including self-cleaning litter boxes Pet litter boxes and accessories provide hygienic and convenient solutions for managing feline waste. They come in various designs, materials and features to suit different cat preferences and living spaces. Popular accessories include sifting scoops, liners, odor-control products and covered boxes. Pet litter boxes and accessories are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They're also an essential part of cat ownership, making them a reliable product category for dropshippers. 28. Pet monitors and trackers Devices to track a pet's location or monitor their activity levels. Pet monitors and trackers offer peace of mind and safety for pet owners by allowing them to keep an eye on their furry companions remotely. This includes video monitors, GPS trackers and even activity trackers that monitor pets' health and fitness. Pet monitors and trackers are a popular dropshipping item due to their growing market, increasing concerns about pet safety and well-being and good profit margins. 29. Novelty pet items Unique products like pet tents or themed toys that cater to specific interests. Novelty pet items add a touch of fun and personality to pets' lives, ranging from whimsical costumes and accessories to quirky toys and innovative gadgets. This category caters to pet owners who love to spoil their furry friends and express their individuality. Novelty pet items can be a great dropshipping opportunity due to their unique appeal, potential for viral marketing and good profit margins. They tap into the trend of pet humanization and offer a way for pet owners to show off their unique bond with their companions. 30. Seasonal pet products Items tailored for holiday celebrations or seasonal changes such as cooling vests or winter booties. Seasonal pet items capitalize on the festive spirit and special occasions throughout the year, offering themed apparel, accessories, and even treats for pets. These items cater to pet owners who love to include their furry companions in celebrations and create memorable moments. Seasonal pet items can be a great dropshipping opportunity due to their recurring demand, potential for impulse purchases and good profit margins. They align with the growing trend of treating pets as family members and offer a way for pet owners to share special occasions with their beloved companions. Dropshipping suppliers for pet dropshipping When you're ready to start your business , finding the right suppliers is crucial. Here are brief descriptions of the top four dropshipping suppliers  for pet products and why they are considered the best in the industry. 01. Modalyst Modalyst is an excellent platform for finding a wide range of high-quality pet products. They offer a seamless integration with online stores  and provide a curated list of suppliers, many of whom are based in the US and Europe. This means faster shipping times, which is a significant advantage in customer satisfaction. Key benefits : Curated selection of premium suppliers Easy integration with eCommerce platforms  like Wix Offers branded invoicing for a personalized touch After making a website with Wix, integrate with Modalyst .  02. Printify Printify stands out for entrepreneurs looking to offer customized pet products. With their print on demand service, you can create unique designs for items like pet apparel, bowls and mats. Printify handles production and shipping, so you don't have to worry about inventory or fulfillment. Key benefits: Wide range of customizable products No upfront costs. You only pay when you make a sale Multiple printing partners to choose from Start an online store  with Wix and  integrate with Printify.   03. Printful Similar to Printify, Printful also offers print on demand services that are perfect for custom pet merchandise. They provide high-quality printing options and reliable fulfillment services. With Printful, you can sell personalized pet products without dealing with the hassle of production. Key benefits : High-quality printing techniques Global fulfillment centers for faster delivery No minimum order requirements Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 04. AliExpress AliExpress is one of the largest online marketplaces with a vast selection of pet products at competitive prices. It's an ideal choice for those just starting out in dropshipping due to its user-friendly platform and no minimum order quantity. Key benefits : Access to a wide variety of suppliers and products Competitive pricing allows for attractive profit margins No minimum order quantity makes it easy to test products Integrate AliExpress  into your Wix site. How to get started with pet dropshipping Starting a pet dropshipping business can be an exciting venture. Here's a step-by-step guide to help you launch your own eCommerce business  and begin selling pet products to animal lovers everywhere. 01. Research the pet market Before diving in, you need to understand the pet industry. Look into trends, popular products and what pet owners are searching for. This will help you identify potential niches and products that are in demand. Key actions : Analyze market trends and statistics Identify gaps in the market for new product opportunities Understand pet owner buying behavior 02. Choose your niche Selecting a niche within the pet industry can set you apart from competitors. You might focus on eco-friendly products, high-tech gadgets for pets or items for a specific type of pet like reptiles or birds. Key actions : Decide on a specific category of pet products Consider your personal interests and expertise Evaluate the competition in your chosen niche Pet dropshipping is a particularly saturated form of dropshipping, this is true. Which means rather than focusing on selling all and any dog toys, you should find a niche to sell — eco friendly chew toys for large, energetic dog breeds, for example. Pet food is not necessarily a good niche for dropshipping because its heavy, comes with low profit margins and most pet owners prefer buying from trusted, known brands or premium food. 03. Find reliable suppliers Partner with suppliers who offer quality products and reliable shipping. Consider working with one of the top suppliers mentioned earlier or research others that fit your specific needs. Key actions : Contact potential suppliers to discuss their services and terms Order samples to assess product quality Set up accounts with chosen suppliers Also be aware that selling pet products is not without its risks. You should: Avoid selling cheap toys with small, detachable parts (like glued-on eyes). If a dog chokes, you are liable. Avoid cheap automatic feeders or heated beds from low-quality suppliers that can catch fire or malfunction. Verify all quality and safety certifications (CE, UL) first. If you sell shampoos or balms, check you have a full ingredient list. If a dog has an allergic reaction, you need to know exactly what was in it. 04. Build your online dropshipping store Create an eCommerce website  where customers can browse and purchase your products. Make sure it's user-friendly, visually appealing and optimized for search engines. You can use eCommerce website templates  to do this.  Key actions : Choose an eCommerce website builder  like Wix Design a website applying best web design  principles (learn more about what web design is ) Optimize product listings with high-quality images and descriptions Learn more: How to make a website for your pet business 05. Market your business Promote your store through various marketing channels. Use social media, content marketing, email campaigns and paid advertising to attract customers to your site. Key actions : Develop a marketing strategy tailored to your target audience Engage with potential customers on social media platforms Create valuable content that showcases your expertise in the pet industry Dropshipping pet products and suppliers FAQ How do I choose which pet products to sell? Choose products based on market research, trends and profitability. Consider factors like shipping costs, product weight and whether an item is likely to generate repeat purchases. Can I use multiple suppliers for my pet dropshipping store? Yes, using multiple suppliers can provide a wider range of products and reduce dependency on a single source. However, managing multiple suppliers requires careful coordination to ensure consistent customer service. How do I handle returns or complaints? Develop a clear return policy in collaboration with your suppliers. Communicate openly with customers about their concerns and work towards resolving issues promptly. Other dropshipping ideas and products to consider T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping

The perfect domain is just a click away:   claim your domain →  Buying an expired domain name can give you a head start when you create a website , thanks to existing backlinks, search history and potential residual traffic. Instead of starting from scratch, you’re building on a domain that search engines and users may already recognize. For marketers and business owners, this approach can shorten the time it takes to gain visibility, helping new websites establish authority faster than launching on a brand-new domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to buy expired domains Expired domains can jump-start a new website by carrying existing backlinks, authority and residual traffic. Short on time? Here’s what you’ll find in this guide: Step Action Why it matters 1 Vet domain history Ensures the site wasn't used for spam or illegal activity. 2 Analyze SEO metrics Confirms the domain has valuable backlinks and authority. 3 Select a marketplace Determines where and how you will purchase the name. 4 Secure the domain Involves bidding or buying directly to gain ownership. 5 Transfer and build Moves the domain to your control so you can launch your site. What is an expired domain? An expired domain is simply a web address that the previous owner failed to renew. Domains are rented, not owned forever, so when a contract ends and isn't paid, the registrar eventually releases it back to the public market. Once it re-enters the market, anyone can register it. The appeal is that you often inherit the SEO history attached to that name. This means the backlinks, domain age and authority built by the previous owner become yours, potentially giving your new site an immediate boost in search rankings. Learn more: What is domain protection? I have a domain, now what? Can you buy a domain name forever? How to find expired domains You can't just guess which names are expiring; you need the right tools to spot them before they vanish or get snatched up by competitors. Dedicated marketplaces and database sites list thousands of dropping names daily, acting as search engines for these valuable URLs. Domain discovery tools compile daily lists of expiring and recently released domains, making it easier to search and evaluate options in one place. You can usually filter results by factors like domain age, backlink strength, estimated traffic and price, then narrow your search further by keywords or specific extensions, like .com  or .net , to find a domain that fits your niche and goals. Another method is "domain drop catching" or backordering. This involves using a service that attempts to register a domain the exact millisecond it becomes available for public registration. This is essential for highly desirable names where competition is fierce. You may also be interested in: dropped domains parked domains domain flipping How to buy expired domains in 5 steps Buying a pre-owned domain is a bit more complex than registering a new one, but the payoff can be worth the effort. Follow these steps to ensure you pick a winner: zzz Vet the domain history Analyze SEO metrics Select a marketplace Secure the domain Transfer and build 01. Vet the domain history "There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure". - Keren Friedlander, Product Manager at Wix A domain name’s past plays a major role in how it performs in search results and how users perceive your brand. Choosing a name with a clear, relevant history can directly support stronger online visibility and long-term growth. Before considering the price, review how the domain was previously used. A domain associated with spam, misleading content or questionable industries can carry lasting reputational and SEO risks. Look through archived versions of the site to understand its past content and purpose. Watch for warning signs such as keyword stuffing, unnatural link patterns or content unrelated to your intended niche. Domains that were used to artificially boost rankings may already be penalized by search engines. If the domain’s previous content aligns closely with your current goals and appears legitimate and well-maintained, it’s far more likely to support a successful new website. Learn more: how to register a domain name . 02. Analyze SEO metrics The main reason to buy an expired domain is for its SEO value, so you need to verify that value actually exists. Look at the Domain Authority (DA) and backlink profile using tools like Ahrefs, Moz or Semrush. You want a domain with high-quality links from reputable sites, not thousands of low-quality directory links. If you are using the Majestic SEO analysis platform, be sure to check the trust flow and citation flow of the domain's backlinks, in order to evaluate quality and credibility. A healthy domain usually has a balanced ratio between these two metrics. If a domain has thousands of backlinks but zero traffic and very low authority scores, it’s likely toxic. Quality always trumps quantity here. Learn more: best domain registrars . 03. Select a marketplace Different platforms sell expired domains in different ways, so the right option depends on your budget and acquisition strategy. Some marketplaces operate on an auction model, where multiple buyers compete for the same name, while others allow you to purchase a domain instantly at a fixed price. If you’re targeting premium domains, auctions tend to attract higher competition and higher costs. If you’re searching for affordable options, you may find domains that can be registered immediately at standard pricing once they become available. Choose a marketplace that offers clear pricing, secure payment handling and a transparent ownership transfer process, so you can complete your purchase with confidence. Learn more: how to buy a domain name . 04. Secure the domain Once you find the right name and it passes your checks, it’s time to make it yours. If it is an auction, set a strict budget beforehand. Bidding wars can escalate quickly in the final minutes, leading to overspending. If the domain is available for backorder, place your request with a reputable drop-catching service. Be aware that multiple people may backorder the same name; in that case, the service will usually hold a private auction between the interested parties. Have your payment method updated and ready to go to avoid losing a great asset due to a technical error. Learn more: types of domains . 05. Transfer and build After winning the auction or completing the purchase, you will need to transfer the domain to your preferred registrar. This process can take a few days to a week, depending on where the domain was held previously. You will receive an "auth code" or EPP code to authorize the move. Learn more: How to transfer a domain name . What are custom domains? Register and activate your expired domain with Wix Buying an expired domain is a smart strategy for those looking to bypass the initial struggle of building website authority. It offers a unique advantage, but due diligence is non-negotiable. Don't rush the vetting process: a bad domain is worse than no domain at all. Once you’ve identified the right expired domain, the next step is registering and securing it properly. Wix simplifies domain registration for your business by bringing search, purchase and setup into one streamlined flow, so you don’t need to juggle multiple providers or configurations. Additionally, Wix offers easy domain name search , powered by real-time availability checks. You can immediately see whether an expired domain is available, backorder-ready or already taken, helping you move fast when timing matters. If you’re still exploring your domain name options, Wix's AI-powered domain name generator  can help uncover available names you may not have considered, making the process simple even for first-time site owners. Additionally, domain security is handled automatically, as Wix ensures secure domain registration with SSL certification, activating HTTPS by default once your site goes live. With Wix offering quick domain registration, you can move from purchase to publishing without manual SSL setup or third-party certificates, giving you a secure foundation from day one. You also be interested: SSL certificate providers How much does an SSL certificate cost? What are custom domains? How to buy expired domains FAQ Are expired domains safe to use for SEO? Yes, but only if they are vetted correctly. An expired domain with a clean history and strong backlinks provides a powerful SEO boost. However, a domain that was used for spam or has a Google penalty attached to it can make ranking nearly impossible. Always perform a deep audit of the domain's history and link profile before purchasing. How much does an expired domain cost? The price varies wildly. Some expired domains can be picked up for the standard registration fee (around $10-$15) if no one else wants them. However, domains with high authority, short names or valuable keywords often go to auction and can sell for hundreds, thousands or even millions of dollars depending on the demand. Can I change the niche of an expired domain? You can, but it is not recommended if your goal is to preserve SEO value. The backlinks pointing to the domain are usually relevant to its previous topic. If you buy a domain about "gardening" and turn it into a "crypto" blog, those existing gardening links lose their relevance and value. It is best to stick to a niche similar to the domain's original purpose.

The perfect domain is just a click away: claim your domain →  If you're looking to buy a domain name , finding the cheapest domain extension that works for your brand can be a challenge. With so many options out there, balancing your perfect domain name extension with your budget and knowing how to avoid unwelcome surprises like costly renewal fees can feel like a bit of a minefield. The cheapest domain extensions  are often newer, alternative top-level domains (TLDs)  like .xyz domain , .online domain and .site domain . These can cost as little as a dollar for the first year, making them a budget-friendly option when you're ready to  - but it’s important to understand the pros and cons involved when you make your decision.. This guide will walk you through how to find an affordable domain extension that aligns with your brand and budget. We'll cover their benefits, potential drawbacks and how to choose the best one when you begin making a website . Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what are the cheapest domain extensions? A cheap domain extension is an affordable top-level domain (TLD) you can purchase for your website address. While prices vary, many newer TLDs are available for just a few dollars for the first year. Domain price ranges at a glance TLD category Example extensions Price range (annual) Cheapest .online, .site $0.99 Budget-friendly .xyz, .icu, .top $2 - $20 Mid-range .shop , .co, .org, .info $20 - $50 Premium .com, .io, .ai , .app $50 - $150+ What is a domain extension and why do I need one? A domain extension, also known as a top-level domain (TLD), is the suffix at the end of a web address, like the ".com" in " wix.com ." It helps categorize websites by purpose, geography, or organization type. One common domain name example  is .org, which is often used by non-profits, while country-specific extensions like . co.uk are used for businesses in the United Kingdom. Choosing the right domain extension is important for your brand's credibility and memorability. A familiar extension like .com can build immediate trust with visitors, while a more creative one like .design can signal your industry. Your extension completes your online identity, making it easier for your audience to find and remember you. Learn more: Guide to domain extensions What are the cheapest domain extensions? The cheapest domain extensions are typically newer generic top-level domains (gTLDs). Unlike the classic .com, .org, or .net, these alternatives were introduced to give website owners more options. Because they're less established, registrars often offer them at very low introductory prices, sometimes as low as $1 for the first year. Common examples of cheap domain extensions include: .xyz .online .site .store .tech .space .website .icu Cheapest domain extension renewal  Keep in mind that these low prices are usually just for the first year of registration, so it's important to think beyond that first-year price tag.  Renewal fees can be significantly higher, so you should also check those costs before you commit. Thinking about the long-term cost from the start helps you budget wisely and keep your website running without unexpected expenses down the line. When you're looking for an affordable option for the long haul, consider these domain extensions known for their consistently low renewal fees: .xyz:  Often a frontrunner for both initial purchase and renewal, .xyz is a versatile and budget-friendly choice. .icu:  This extension is another great option if you're looking for low, predictable renewal costs year after year. .top:  True to its name, .top is often at the top of the list for affordability, making it a solid pick for any project. Learn more:  .org vs .com vs .net What’s the best domain extension for a personal website? Is. shop a good domain? How to buy expired domains Benefits of cheap domain extensions Choosing an inexpensive domain extension comes with several advantages, especially if you're just starting out or working with a tight budget. Cost savings When every dollar counts, getting your domain for a fraction of the price of a .com can free up funds for other important parts of your website, like design or marketing. It's a practical way to get your idea off the ground without a large initial investment. Find out more: How much does a domain name cost? Create a unique and memorable web address Since so many .com names are already taken, a newer TLD might let you secure the exact name you want. An extension like .tech for a technology blog or .store for an eCommerce site clearly communicates your purpose to visitors before they even click. "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable." - Einat Shafir, product manager at Wix Perfect for short-term projects  If you're setting up a landing page for a specific event, running a temporary marketing campaign, or just testing out a new business idea, you don't need to spend a lot on a domain you might not use for long. Research from ICANN shows that the number of registered gTLDs is growing, indicating a wider acceptance and use of these alternatives. Cheapest domain extensions for multi-year registration When you plan to keep your website for the long haul, registering a domain for multiple years can be a smart financial move. Many registrars offer lower annual rates when you commit to a longer term, which can lead to significant savings. While the specific deals change, some extensions consistently offer good value on multi-year plans. Extensions like .online, .xyz and .site often have low introductory prices that can be locked in for several years. For example, you might find a deal to register .xyz for under a dollar a year if you pay for five or ten years upfront. Similarly, newer TLDs are frequently promoted with deep discounts on longer registration periods to encourage adoption. Before you commit, compare the total cost over the registration period across different registrars to ensure you're getting the best possible price. Explore more: I have a domain name, now what? Should I use $1 domains and 99-cent domains? Domains for $1 or even 99 cents can be tempting, and they are a legitimate way to secure a web address on a minimal budget. These ultra-low prices are promotional offers from domain registrars designed to attract new customers. They’re great for getting a project online quickly and cheaply. For example, a student might use a 99-cent domain for a portfolio site, or a small business could use one to test a new product idea with a dedicated landing page. These domains are fully functional, just like any other. However, be sure to read the fine print. The low price is almost always a first-year introductory rate. Renewal fees can jump to $10, $20 or even more per year. Make sure you're aware of the long-term cost before you register. If your project is temporary, it's a fantastic deal. If you plan to keep the site for years, factor the renewal price into your budget. Find out more about the most expensive domain names . Common challenges of cheap domain extensions While cheap domain name extensions offer great value, they also come with a few potential challenges. Renewal shock That $1 domain can renew at $20 or more the following year. This is a common business model for domain registrars , but it can catch new website owners by surprise. Always check the renewal price, which should be clearly listed during the checkout process. Find out more: How to choose a domain registrar Best domain registrars Trust and perception Because .com is so familiar, some users might be wary of less common extensions. A recent study   explores how users misunderstand domain structure, especially unfamiliar top-level domains, and how these misconceptions can lead to mistakes. Users often have a mental idea of what a URL should look like, so unfamiliar TLDs can sometimes be perceived as less credible or secure. This is becoming less of an issue as more alternative TLDs appear, but it's something to consider for B2B companies where trust is paramount, like finance or healthcare. However, for other types of website e.g. portfolio, blog, events etc., these concerns may be less relevant. ‘Spam’ association Some cheap TLDs have been associated with spam or low-quality sites. This can lead to your emails being flagged as spam more easily. Building a reputable site and following email marketing best practices can help mitigate this, but it’s a hurdle that a .com domain is less likely to face. Examples of cheap domain extensions Wondering how these domains look in the real world? Here are a few examples of how you can use cheap domain extensions creatively: For a personal blog:   adventures.online For a freelance developer's portfolio:   markus.tech For a pop-up eCommerce shop:   summerthreads.store For an artist's gallery:   sarahchen.art For a community group:   ourneighborhood.space These examples show how the extension itself can add context and personality to the domain name. They are memorable, descriptive and, best of all, affordable. You may also be interested in: most popular domain extensions . Are ccTLDs a good option when looking for a cheap domain extension? Country-code top-level domains (ccTLDs)—like .uk domain , .ca domain , .in domain or .de domain —can sometimes be affordable, but they aren’t always the best choice when your goal is strictly to find the cheapest  domain extension.  Pricing varies widely by country, and some ccTLDs come with extra requirements, like proving residency or having a local business, which can add cost or complexity. While a few country code domains are competitively priced, many popular ones—such as .io, .co and .tv —are actually among the more expensive options because they’re used globally by tech companies, creators and startups. If you’re on a tight budget, newer generic top-level domain extensions (gTLDs) like .xyz, .online or .site usually offer the lowest first-year prices and fewer restrictions. ccTLDs remain great for building local trust or targeting a specific geographic audience, but they're not typically the most cost-effective choice if you simply want the cheapest possible domain. Where do cheap domains work well? A great domain name doesn't have to come with a high price tag. In fact, some of the most effective and affordable domain extensions are those that speak directly to a specific industry or purpose. These niche domains help you connect with your audience right away by telling them exactly what you do. They are a smart and budget-friendly way to get the perfect web address. Think of these domains as a quick introduction. Before anyone even clicks on your site, they have an idea of what to expect. This is a great way to attract the right visitors and build a memorable brand. Perfect for portfolios and creative projects If you're a creative professional, a specific domain extension can instantly signal your area of expertise. It acts as a signpost for potential clients, letting them know they've come to the right place. This clarity can make all the difference. For example, the .photography domain is an excellent choice for photographers. It’s clear, direct and professional. Instead of a generic address, your URL becomes part of your branding. Similarly, extensions like .art , .design or .media work wonderfully for artists, designers and media professionals looking to present their work. They are often inexpensive and add a professional touch for a portfolio website . Ideal for eCommerce and retail When you're selling products, your domain name can be a powerful tool. An extension like .shop or .store immediately tells visitors you're open for business. It removes any guesswork and gets customers in the right mindset to browse and buy. These extensions are great for all kinds of retail businesses, from small boutiques to larger online stores. They are easy for customers to remember and can create a strong association with your brand. Using a domain like yourbrand.shop   is a clear and effective way to build your business and attract shoppers without spending a fortune on your web address. Other options like .forsale can also work well, depending on what you're selling. By choosing a domain that fits your business, you're setting yourself up for success from day one. Learn more: can you buy a domain name forever? 5 steps to find the cheapest domain extension that works for you When looking for the cheapest domain extensions, do your research thoroughly: Compare prices across the board, check out any deals and renewal rate options, and see what other cost-saving possibilities there are, including bundling for hosting, and registering for multiple years.  Finding an affordable domain extension doesn't have to be complicated. By following a few simple steps, you can secure a great web address that fits your budget. Here’s a breakdown of the process: Choose a professional website builder Brainstorm domain names and extensions Compare pricing and renewal rates Look for bundles and promotions Register your domain 01. Choose a professional website builder Before you start your search for a domain, it's helpful to choose a website builder . Many platforms, like Wix, offer domain registration as part of their service, often including a free domain for the first year when you sign up for a premium plan. This simplifies the process by keeping your website hosting and domain management all in one place. Using an all-in-one solution means you won’t have to deal with the technical task of connecting a domain you bought elsewhere to your website host. Wix makes it easy to find and register available domain extensions, providing recommendations relevant to your industry or location. Find out more: Is Wix a domain registrar? 02. Brainstorm domain names and extensions Start by thinking about what you want your website domain  name to communicate. It should be memorable, easy to spell and representative of your brand or business. Make a list of potential names. Once you have a few ideas, you can start exploring different domain extensions. While .com domain  is the most recognized TLD, it's not your only option. There are hundreds of extensions available, from standards like .net   and .org to newer ones like .shop , .blog or .app. Consider which extension best fits your niche. For example, a photographer might benefit from a .photography domain  extension, while a tech startup could use .io. Pro tip:  Use Wix's  domain name generator   to instantly generate creative and relevant name ideas. It uses smart suggestions to help you find a domain that stands out — including available .ai options. 03. Compare pricing and renewal rates Domain extension prices can vary significantly. Some newer or more niche TLDs might have low introductory prices but much higher renewal rates. It's important to look beyond the first-year cost and consider the long-term expense. A domain that seems cheap initially could become costly over time. When comparing, check the registration price for the first year and the annual renewal fee. Some registrars offer multi-year discounts, which can save you money if you're confident about your choice. Be transparent about the total cost of ownership to avoid any surprises down the line. Find out more:   Best domain registrars   04. Look for bundles and promotions One of the best ways to get a cheap domain extension is by taking advantage of bundles and promotions. As mentioned earlier, many website builders like Wix include a free domain name for the first year with the purchase of an annual premium plan. This is a great deal for anyone building a new website from scratch. Keep an eye out for special offers from domain registrars, especially around holidays or major sales events. These promotions can provide significant savings, but always read the fine print to understand the terms and renewal costs. Find out more: I want to buy a domain name 05. Register your domain Once you've found the perfect name and an affordable extension, it's time to register it. The registration process is straightforward. You’ll need to provide your contact information, which will be added to the WHOIS database—a public record of domain ownership. Many registrars offer domain privacy protection, which masks your personal information for an additional fee. After registering your domain, you'll need to connect it to your website. If you registered your domain through your website builder, this step is often handled automatically. If not, you'll need to update your domain's DNS (Domain Name System)  settings to point to your website's server. Learn more: How to register a domain name Does Wix offer free domains? Choosing a domain name is one of the first exciting steps in learning how to go about building a website . With so many cheap domain extensions available, you don’t have to let a tight budget stop you from getting started. By balancing low initial costs with long-term value, you can find the perfect name that fits both your brand and your wallet. When you're ready to take the next step, you can find and register your ideal domain name right here with Wix. We provide domain extensions for any industry or geography, making it simple to find a web address that's just right for you. When you sign up for a yearly or multi-year Premium Plan, Wix provides a   free domain   voucher for the first year. This means you can secure a custom domain name, like   yourbusiness.com , without paying extra upfront. After the first year, standard renewal rates apply.  Cheapest domain extensions FAQ What is the cheapest domain extension? The price of domain extensions changes frequently due to promotions and registrar pricing. Typically, extensions like .xyz, .online and .site are among the most affordable, often costing just a few dollars for the first year. However, it's important to check their renewal rates, as they can be significantly higher. Is it worth getting a cheaper domain extension? A cheaper domain extension can be a good option, especially if you're on a tight budget. As long as the extension is relevant to your brand and easy for your audience to remember, it can be just as effective as a more expensive one. The most important factor is having a professional and functional website that your domain leads to. Can I get a domain extension for free? Yes, you can often get a domain extension for free for the first year. Many website builders, including Wix, offer a free domain name as part of their annual premium plans. This is an excellent way to reduce upfront costs when starting a new website. Is it a good idea to use a cheap domain for a business? Yes, it can be a great idea, especially for new businesses, startups, or niche online stores. A cheap domain lowers your initial costs and can offer better name availability. Just be sure to check the renewal fees and choose an extension that aligns with your brand. Will a cheap domain extension hurt my SEO? No, Google has stated that all TLDs are treated equally in search rankings. What matters most for SEO is the quality of your content, your site's user experience and your backlink profile—not the price of your domain.

Get started by: Getting a domain →  | Creating a website → As you start building a website , you'll encounter two terms: domain hosting and web hosting . While sometimes used interchangeably, they serve different purposes. Knowing the difference between what a domain is  and web hosting is key to getting your site online. Domain hosting, or domain registration, lets you choose a unique name for your website—your web address—so visitors can find you online. Web hosting stores all your site’s files and data on a server. When someone visits your domain, the server delivers your live website. This article compares domain hosting vs web hosting to help you make informed decisions for your website. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: domain hosting vs web hosting Before you get started with your website, it helps to know the difference between domain hosting and web hosting. Your domain is your website’s address, while hosting is the space where your site lives. Both are essential parts of your website infrastructure . Feature Domain hosting Web hosting Purpose Gives your website a unique name (your web address) Stores all your website files and content on a server Role in website infrastructure Lets people find your site online Delivers your live website when visitors access your domain Required? Yes Yes, your site won’t work without it Difference between domain name and web hosting Domain names  and web hosting are often purchased together, yet they serve different purposes. Simply put, web hosting is where your website physically resides, while a domain name is its digital residence. Web hosting houses your website files, while a domain name acts as the gateway to access that storage. When creating a website , you need to purchase a domain name first, but you can have a domain name without having a website yet. Learn more: Does Wix host websites? What is a domain name? A domain name acts as your website's internet  address, allowing visitors to easily reach your site. When users type this text into their browser's Universal Resource Locator (URL)  bar, they can access your site without the hassle of memorizing website IP (Internet Protocol) addresses . Your website's true address is a compound numerical IP, such as 192.0.2.1. Thanks to the Domain Name System (DNS) , users can quickly type in friendly domain names to find desired websites, a process known as DNS lookup. When a visitor enters your domain name into a web browser , it gets translated into a server IP address. The server then delivers your site files to the user's browser, displaying them as a regular web page . Purpose of a domain Branding and identity: Your brand's online presence is greatly influenced by your domain name. It's your chance to pick a name that resonates with your business or organization, creating a strong association between your domain and brand. Professionalism and credibility: Opting for a custom domain name, like  yourbusinessname.com elevates the professionalism and credibility of your website, fostering trust with your audience. Learn more about what what custom domains are . Email address:  By using your domain name, you can set up business email addresses  like, info@yourbusinessname.com and enhance your professional image and ensure brand consistency in your communication. Ready to get a website domain name ? Get started with Wix today. Types of domain extensions Domain names consist of two parts, separated by a dot: the Top Level Domain (TLD)  and the Second-Level Domain (SLD). Your brand name or chosen word forms the first part or SLD, allowing a mix of letters and numbers. The second part, the TLD, is referred to as a domain extension. For example, in the case of wix.com , the second-level domain is wix  and .com  is the TLD.  TLDs hold the highest position on the DNS hierarchy. The web hosts hundreds of TLDs, managed and updated by the Internet Assigned Numbers Authority (IANA). IANA classifies TLDs into three main categories based on their purpose and location, including: gTLDs (Generic Top-Level Domains) :  These are the most common domain names suitable for any website. Examples include the familiar .com , .org and .net , along with unique ones like .wiki , .biz  and .tech . sTLDs (Sponsored Top-Level Domains):  Reserved for specific organizations and groups, like .gov for government sites, .edu for educational institutions and .post for postal services. ccTLDs (Country Code Top-Level Domains) : Representing specific territories or locations with ISO codes. For instance, .us for the USA, .in  for India, .es for Spain, .id for Indonesia and . co.uk  for the United Kingdom. Learn more with this guide to domain extensions . How to get a domain name When setting up a domain for your website, start by registering it. Domain registration reserves a name on the internet for a specific period. Typically, you renew the license annually, but you have the option to prepay for up to a decade for the domain to be in your name. Companies that handle domain name registrations are known as domain registrars. Before proceeding with domain registration, check the availability of your custom domain. Use a  domain name search  tool to find available names. The domain checker displays your chosen domain's availability, different domain extensions and prices. In case your preferred domain is already taken, the domain checker proposes alternative options. If the domain you desire is unavailable, consider using a domain name generator  for suggestions. Key points to consider when choosing a domain name  for your website: Consider your website's purpose. Are you aiming to create a business site, a personal page or an organization's online presence? Opt for a memorable, concise domain name. Avoid lengthy names and steer clear of similar or trademarked domains. Avoid using numbers in domain names. As Robert Roth, CEO of Quote For Solar Group, reflects: "Today, I'd tell someone who feels stuck that your domain isn't just about being clever or grabbing what's available, it's about alignment. Does it capture the way you want to be known? Will it grow with you as your vision expands? Your brand is going to evolve as you scale impact and income, and your domain should feel like a foundation you can build on rather than a constraint you're forced to explain away." What is web hosting? Your website consists of files, folders and data. To let visitors see your site, this info must move from your computer to a web server  they can access. Web hosting servers step in here. They hold your website files for a fee and grant visitor access. When someone enters your domain name, your web hosting provider sends the content. Without this service, your files are homeless, making your domain like a disconnected phone number in a directory. Your site lacks online availability without web hosting. Think of hosting a website  like the space you rent for your business—it's just the space itself, no frills. Just as it doesn't come with shelves for your products, a web hosting account doesn't automatically give you a site to sell your products. Purpose of web hosting Server resources: Web hosting gives your website the processing power, memory and disk space it needs to handle web traffic. The hosting company manages these resources to keep your site running smoothly for visitors. Data backup and security: Web hosting services often come with backup systems and website security  measures to safeguard your website’s data. Regular backups protect your files in case of data loss, while security features defend against unauthorized access and malware. When you choose a hosting service, you're entrusting the provider to set up, maintain and run your physical servers. Beyond that, they can offer extra support like website backup, security and performance enhancements. This allows you time to focus on the core functions of your website. Wix provides secure and reliable web hosting with 24/7 customer support , ensuring your website is always available to visitors. Types of website hosting and pricing There are various types of web hosting  options available. Depending on the type you choose, you'll have access to different tools. Some hosting services are designed to keep your website up and running smoothly, even if you're not a tech expert. Others provide more control over the servers, requiring a skilled tech team.  Here are a few common types of hosting and web hosting costs  as you consider the right model for your business website . Free hosting  Some hosting services offer free plans, perfect for creating a personal website or starting a blog . With free web hosting, you typically have limited storage, bandwidth, features and control over your website. This may include ads on your site and a less professional domain name (e.g., yourname.freehosting.com ). Expected cost: $0/month Shared hosting Shared hosting is the most common type of hosting for small businesses and personal websites. With shared hosting, multiple websites share a single physical server and have a set amount of storage and resources. This makes it a more budget-friendly option, but may result in slower loading times if one of the sites on the server receives high traffic. Expected cost: $3-$15/month Dedicated hosting Dedicated hosting hosts each website on its own server, giving you full control over a physical server. You have complete access to all resources and can customize the server to meet your website's specific needs. This is often used for large websites with high traffic, specialized requirements and a skilled tech team. It can be more expensive than other types of hosting but provides maximum control and flexibility. Expected cost: $100-$500/month VPS hosting VPS (Virtual Private Server) hosting is a hybrid between shared and dedicated hosting. It offers more control than shared hosting, as your website is still hosted on a shared server, but with dedicated resources allocated for your site's use only. This option is perfect for websites with medium-to-high traffic that have outgrown shared hosting but may not require the full capabilities of a dedicated server. It provides resources that are exclusive to you, such as RAM and bandwidth, which can improve the speed and your website performance . It also enhances your data protection by providing an isolated environment, meaning your site won’t be affected if others on the server are compromised. Expected cost: $20-$100/month Cloud hosting Cloud hosting  is a flexible and scalable option that uses a network of virtual servers to host websites. This means your website can use multiple servers as needed, providing unlimited resources and accommodating sudden traffic spikes. It's also more reliable, as if one server goes down, another can pick up the slack. Cloud hosting  is ideal for sites that need high-availability, such as if you choose to build an eCommerce site . It may require a skilled IT team to manage and can be more expensive than other options, but provides maximum site reliability  and scalability .  Expected cost: $0-$300/month Enterprise hosting Enterprise hosting is a more advanced option for large businesses with high-traffic websites. With this type of hosting, your website is hosted on multiple servers to ensure it can handle heavy traffic without crashing. It also provides extra website security  and storage options. The downside is that it can be expensive and requires a dedicated IT team to manage and maintain the servers. Expected cost: See Wix Enterprise  for more information. Email hosting In addition to website hosting, you may want email hosting to have a branded business email address ( yourname@yourwebsite.com ). This allows for a more professional and trustworthy appearance when communicating with customers. Many web hosting providers offer email hosting as an add-on service or included in their plans. It simplifies the process of managing your website by keeping everything in one place. Expected cost: $0-$10/month Managed hosting Just as there can be confusion between domain hosting and web hosting, there also tends to be confusion between shared and managed hosting . The reason it gets confusing is that all types of web hosting, be it shared, dedicated or cloud, can also be managed. With managed hosting, the provider handles all technical tasks associated with server maintenance and updates. This is a good option for those without a dedicated IT team, as it allows them to focus on other aspects of their website. Having managed hosting saves time and frustration when things go wrong. Wix provides a range of hosting options tailored to meet your website's specific needs. Whether it's shared hosting for small businesses or dedicated and VPS hosting for larger websites, we've got you covered. Our reliable, secure hosting ensures your site is always accessible to visitors, with our 24/7 support team ready to help with any technical issues. Remember these key points when choosing a web hosting provider: User-friendliness:  Each web host offers a control panel to manage your web hosting account. Ensure the dashboard is easy to use and packed with useful features. Server speed and uptime:  Opt for a web hosting provider that guarantees fast loading times and excellent uptime  to minimize site downtime. Pricing and plans:  Before buying a hosting plan, consider add-ons and renewal fees that align with your long-term budget. Customer service:  Choose a hosting company with a dependable support team ready to assist you promptly with any technical issues. How a domain name and web hosting work together Domain and hosting are closely connected. The domain name serves as the website address, while web hosting acts as the actual house for your site. Web hosting plays a key role in making your website available to visitors. Keeping both in sync is essential for website creation. Let’s walk through the steps of how to build a website with Wix : Pick your domain name and check its availability using the domain checker. Choose the option that best suits your needs, finalize the order and complete the domain registration. Select a web hosting plan that suits your website’s needs. Use Wix's drag and drop website builder  or AI website builder  to create and customize your site, using our website templates . Publish your site. Learn more: How does web hosting work? Web host vs domain registrar Advantages of using a domain and hosting service provider To ensure seamless setup, we recommend getting your domain name and web hosting from the same provider. This eliminates the hassle of manual linking and gets you started on your website quickly. Wix provides both domain registration and web hosting, simplifying the process for you. Here are a few more benefits of choosing a domain and web hosting company: Convenience : Domain and web hosting providers give you an all-in-one solution. Easily handle your domain name and hosted services  from one place. Cost-effectiveness : Save with discounts on multi-year services. Enjoy budget-friendly packages covering domain registration and website hosting. Technical support : Get help from expert teams specialized in domain and hosting matters. Security : Trusted providers safeguard your site with SSL  certificates, spam filters, virus scans and firewalls. Backup and recovery : Providers regularly back up your site's files and data to prevent loss from accidents, hacking or hardware issues. Explore domain name pricing and choose a name that works for you and your wallet. Expert tip from Ofir Gvili, domains PMM at Wix: “Wix gives you the flexibility to bring a domain you already own or purchase a new one directly in the platform. Either way, your brand stays consistent, and your audience always knows where to find you.” Learn more: how much does an SSL certificate cost? Domain hosting vs web hosting FAQ Do I need web hosting if I have a domain name? Yes, web hosting is necessary to have a website. Your domain name serves as the address for your site, while web hosting provides the storage and resources needed to make it accessible on the internet. Do I need a domain if I have web hosting? While technically a website can function without a domain name, it is not recommended. A domain name gives your site a professional and branded appearance, making it easier for visitors to find and remember. Do I have to buy a domain name and hosting together? Or can I buy them separately? You can buy a domain name and hosting separately, but it is easier to manage them together from the same provider. Wix offers both services so you can easily connect your domain to your website and manage everything in one place. Can I move my domain name to a different company? Yes, you can transfer your domain name to a different company if needed. However, it is important to research the process and potential fees associated with transferring domains before making a decision.  Overall, it is recommended to keep your domain and hosting services together for simplicity and ease of management. Can I move my website to another web hosting company without changing the domain? Yes, you can transfer your website to another web hosting company without changing your domain name. This process may require some technical knowledge and coordination between the two hosting providers, but it is possible.  Can I change my domain name or move my website to a new domain? Yes, changing your domain name or moving your website to a new domain is possible. However, this process may affect your site's search engine rankings and require technical assistance from your hosting provider. It is important to carefully consider the impact before making any changes to your domain name.  What's a domain host? A domain host is a company that provides services to store and maintain files for websites, making them accessible on the internet. They offer server space, web hosting services and often domain registration. What's a domain host versus a domain owner? A domain owner is the person or entity who has registered and legally owns a domain name. They have the rights to use, sell or transfer the domain. A domain host is a company that provides server space and services to store and make the website accessible online. They manage the technical aspects of keeping the site live.

Claim your free website hosting now and get online today →   With so ma ny website hosting  types, package options and features on offer, picking out the perfect plan can feel like mission impossible, but that’s where we come in. Having a clearer idea of the different types of plans and what services are available at different price points means freelancers can make more confident decisions and pick out web hosting plans that are designed to grow alongside them. With over 338,561 web hosting providers  out the re, it’s no wonder freelancers don’t know where to start when choosing the best option for their business. This guide aims to help freelancers understand the different web hosting options (including free website hosting plans) available to them and pinpoint exactly what they need to be looking for. Use a free website builder  to see how to host a website  that fits your needs and grows with your freelance business. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong website security and built-in tools SEO features , web analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. Types of website hosting for freelancers When faced with so many different kinds of hosting plans, it can feel overwhelming. Understanding what each type consists of makes it easier to narrow down the options and choose the most suitable type of web hosting among the best website hosting providers . Shared hosting . This is typically the go-to choice for new freelancers as it is budget-friendly, costing as little as a few dollars a month. It consists of sharing server space with multiple other websites, essentially splitting the cost between them. Although this is ideal for small-scale businesses, website performance can be impacted if any site on the server experiences a spike in traffic and there is an increased security risk. Dedicated hosting . Unlike shared hosting, dedicated hosting gives a website complete access to a server’s resources. This means page load times and performance are not compromised, creating a better user experience overall. This option is typically more expensive and requires a level of technical expertise to be able to manage the server maintenance. VPS hosting . Standing for virtual private server hosting, this option offers a good middle-ground between shared and dedicated hosting. Although the server is shared, each website is allocated its own resources, meaning that the performance of each website does not impact the others. There is often the option to purchase a larger portion of the server’s resources so a freelancer can scale according to their personal needs. Cloud hosting . Unlike traditional hosting types, cloud hosting uses virtual servers. This is especially beneficial when it comes to uptime, as if a server goes down, the site remains online because there is an entire network of servers available. From a freelancer's perspective, the pricing is often appealing as it is charged based on usage, ideal for fluctuating traffic that is unpredictable. Hosting type What it is Pros Cons Shared hosting Multiple websites share one server Budget-friendly, easy for beginners Performance can suffer during traffic spikes, higher security risk Dedicated hosting Website has full access to a server Excellent performance, fast page load, better user experience Expensive, requires technical expertise VPS hosting Shared server with dedicated resources for each site Balanced performance, scalable More expensive than shared, some technical knowledge required Cloud hosting Uses a network of virtual servers High uptime, flexible pricing, handles unpredictable traffic Can be complex to set up, pricing varies with usage Check out this guide on cloud hosting vs shared hosting  to see which option matches your needs and traffic patterns. Key considerations for web hosting for freelancers When browsing through different web hosting options, there are various factors that need to be taken into account. Freelancers need to be sure that the plan they choose is suitable for the nature of their business and their future goals. If a freelancer starts to see spikes of traffic arrive at their site, having a hosting plan that doesn’t result in slow loading websites is crucial. Dedicated and VPS hosting both offer more reliable performance since they automatically allocate resources depending on the real-time number of users a website has. For websites with unpredictable traffic, finding a flexible hosting plan makes sure that speed isn’t compromised and that the risk of downtime is kept to a minimum. Scalability is a huge factor to consider when choosing the right plan. Even if a provider offers a good enough solution for the immediate future, if they cannot meet growing demand, the short-term nature will just lead to additional disruption and costs when they are forced to find a new plan. Finding a hosting provider that offers the option to increase resources if website traffic increases means freelancers are able to settle into a long-term solution that grows alongside their business. Another key consideration to make is security. Especially for websites that hold customer information and payment details, measures need to be taken to ensure that safety is a priority. Many hosting providers use firewalls and SSL certificates, but if using shared hosting, there is always an added element of risk based on the other sites sharing the server. Finally, the level of support offered should also be considered. Many freelancers don’t have the technical knowledge needed to manage their own hosting, so finding a provider that is able to manage it on their behalf is necessary. If any problems were to arise, having access to quick support is important to avoid downtime and get a website back up and running as quickly as possible. Expert tip: Even with the right hosting in place, your website’s performance and professionalism also depend on the platform you build it on. Explore the best website builders for freelancers  to find tools that simplify design, hosting and maintenance all in one place. If you’re just getting started, learning how to create a freelance website   with built-in hosting and AI design tools can help you launch faster and focus more on growing your business. "A good web hosting should offer: A free SSL certificate, automated and outsourced backups, 24/7 server monitoring, responsive technical support, and an infrastructure that's resilient to traffic spikes and attacks. This is the foundation on which everything rests. Never neglect this choice." - Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr Explore more: What is an SSL certificate? SSL certificate providers Site speed mistakes How does web hosting work? Website security tips How freelancers choose the best web hosting plan For many freelancers, their website is the backbone of their business. The hosting plan that they choose can have a huge impact on the performance of their site and needs to be able to support their future growth. Here are some steps to ensure that the right decision is made. Find a suitable price point Choose a good domain Integrate with existing CMS Stay clear of hidden fees 01. Find a suitable price point Of course, web hosting cost is one of the main deciding factors when a freelancer is choosing a hosting plan. Since many are in the early stages of their business, budgets are tight and website hosting is not their main priority. From shared hosting packages at just a few dollars a month to dedicated hosting packages that expand as the business grows, there are a wide range of price points to choose from. Although the cheaper packages may initially seem appealing, the compromised performance, web privacy and security risks and lack of growth options make many freelancers quickly realize the importance of having a hosting plan with longevity. In many cases, starting with a more secure plan offers better value in the long run. 02. Choose a good domain A domain name  is a huge part of a website’s identity and choosing a good one from the offset can help freelancers establish a professional online presence. Most hosting providers register a website domain as part of their packages, and this can be a huge deciding factor when picking which provider to use. Being able to secure a domain that accurately reflects the freelancer’s offering, is memorable for customers and includes the main target keyword will set strong foundations. The T&Cs associated with the domain name should be carefully read and understood before committing to a hosting provider. Any renewal fees or transfer fees can quickly add up, and often owning the domain is a safer choice for freelancers. Use Wix's free domain name search and domain name generator , secure your freelance website’s domain and establish a professional online presence. 03. Integrate with existing CMS The content management system  (CMS) that a freelancer chooses to use will sway the hosting plan they choose.  Most providers offer simple installation options for the most popular CMS options, so they can be set up quickly and easily. However, if a freelancer has more technical expertise and wants more control over their website, this will open up the number of hosting plans they can choose from. Pairing a hosting plan with a compatible CMS means that the systems will work in unison and any updates can easily be made. Similarly, a higher level of customer support will be available. Learn more: Best content management systems Website builder vs CMS Is Wix a CMS? Wix headless CMS 04. Stay clear of hidden fees It can be easy to get sucked in by great deals and cheap plans, but often there are sneaky hidden fees to watch out for. Many hosting providers offer enticing introductory offers which result in unexpectedly high costs once the trial period is up. If extra charges are also added for things such as extra online storage , ‘premium’ features or renewal costs, it can become unnecessarily expensive for freelancers and leave them spending more than they expected on hosting. Explore Wix Premium Plans  to see transparent pricing and compare different Wix Plans  to find the best fit for your freelance website. How freelancers build a strong website with the right web hosting plan When freelancers are looking to take their business to the next level and learn how to make a website , the web hosting package they choose can play a big part in their website’s success. The best web hosting for small business  keeps their site fast, secure and reliable. From website speed optimization  and cybersecurity basics  to longevity, domain forwarding and ongoing support, there is a lot to consider. Having a good understanding of the different types of hosting and the plans they each offer, including options for those wondering does Wix host websites , allows freelancers to prioritize their non-negotiable features. Making an informed decision means the risk of making the wrong choice or facing unexpected hidden fees is kept to a minimum, while their chosen plan can grow with the business and offer a long-term solution. “Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing.” - Ofir Gvili, domains PMM at Wix Take your freelance website to the next level with reliable, secure hosting. Explore Wix today to choose the perfect plan, get your site online fast and grow your business with ease. Meet the expert Dmytro is the founder of Solvid , a company specializing in SEO, copywriting, content marketing and web design services. He’s also the founder of Pridictor, a network analytics startup. He holds a Bachelor’s degree in Marketing from Birkbeck, University of London, and his work has been featured in U.S. News, Forbes, New York Post, The Independent, Entrepreneur and TechRadar. Web hosting for freelancers FAQ What is the best type of web hosting for freelancers? Freelancers often benefit from VPS or cloud hosting, which offers a balance between performance, security and scalability. Shared hosting can be cheaper but may struggle with traffic spikes, while dedicated hosting is ideal for larger freelance businesses that need full server control. How do I choose the right hosting plan for my freelance website? Consider your site’s traffic, technical skills and growth goals. Look for hosting that offers scalability, reliable performance, strong security and responsive support. Comparing plans based on features and pricing ensures you get the best value for your business. Can freelancers use Wix for web hosting? Yes. Wix provides all-in-one hosting and website building, making it easy for freelancers to create, secure and manage their websites without technical hassle. This is ideal for those who want to focus on growing their freelance business rather than managing servers. How much does web hosting for freelancers typically cost? Pricing varies depending on the type of hosting. Shared hosting can start at just a few dollars per month, while VPS and dedicated hosting are more expensive but offer better performance and control. Freelancers should also factor in domain costs and potential add-ons. What security features should freelancers look for in web hosting? Look for hosting that includes SSL certificates, firewalls, automatic backups and malware protection. These cybersecurity basics help protect your clients’ data and keep your freelance website safe from attacks.

Claim your free website hosting  now and get online today →   Web hosting statistics show just how big and fast-evolving the industry is, and if you're wondering what is web hosting , how people pay for it or how to squeeze value out of different plans, the data offers real insight. Whether you're exploring free website hosting , curious about web hosting prices or trying to figure out how to host a website , these numbers shed light on market trends, the dominance of certain providers and how technology is shifting under the hood. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong website security and built-in tools SEO features , web analytics  and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: web hosting statistics Market growth is booming : The web hosting industry is expanding rapidly and becoming more consolidated around a few major providers. Provider popularity: The best website hosting providers  are big names: Wix, AWS and Google Cloud show up strongly in market-share data. Hosting types matter : From cloud hosting vs shared hosting , different types serve different needs. We'll explore which types are most common and why, helping you find the best web hosting for small businesses or larger enterprises. Performance is Paramount : User experience is directly tied to your site's speed and reliability. Factors like uptime and website security are non-negotiable for success, as even small delays can impact your audience's trust. "A good web hosting should offer: A free SSL certificate, automated and outsourced backups, 24/7 server monitoring, responsive technical support, and an infrastructure that's resilient to traffic spikes and attacks. This is the foundation on which everything rests. Never neglect this choice." - Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr Start with a free website builder  and learn how to make a website from scratch  so you can put these hosting insights into action. Web hosting statistics The numbers behind web hosting tell a story of incredible growth and opportunity. Let's look at the data that defines the industry today and where it's headed. Market size and growth Hosting types breakdown Provider market share Performance and security trends Industry consolidation 01. Market size and growth According to recent industry research by Fortune Business Insights , the global web hosting services market continues to expand at an impressive pace. The market, valued at USD 126.41 billion in 2025, is expected to increase to USD 149.30 billion in 2026 and could reach USD 527.07 billion by 2032, reflecting a strong projected CAGR of 19.7%. North America remains the largest regional contributor, accounting for 41.25% of the market in 2025. The U.S. market alone is forecast to grow substantially, driven by rising cloud hosting adoption and ongoing infrastructure investment, reaching an estimated USD 133.46 billion by 2032. Further segmentation studies show that shared hosting, which continues to appeal to smaller websites and SMEs, is expected to grow strongly, while more resource-intensive services like dedicated hosting will also expand, albeit at a slightly slower pace. These forecasts highlight how, as more companies establish digital presences, the demand for scalable, managed hosting options rises in step, particularly in emerging markets and for cloud-first architectures. 02. Hosting types breakdown According to a detailed market report, shared hosting remains a dominant segment in the web hosting ecosystem. For example, Mordor Intelligence  reports that shared hosting accounted for 37.5% of the global web hosting market in 2024, underlining its persistent relevance for cost-sensitive customers. On the other hand, cloud hosting is among the fastest-growing segments, driven by its flexibility and scalability. Mordor projects that cloud hosting will grow with a CAGR of 17.7% through 2030, reflecting increasing migration to elastic, pay-as-you-go infrastructure. Meanwhile, broader market-research firms estimate that VPS (virtual private server) and dedicated hosting also play significant roles: industry analysts suggest dedicated hosting could grow at a CAGR of ~11.4% over the medium term . Together, these hosting models illustrate a diversified ecosystem: Shared hosting remains cost-effective for many small websites. Cloud hosting is favored for scalability and modern architectures. VPS and dedicated hosting serve more performance/workload-intensive needs. Learn more about different hosting types: Domain hosting vs web hosting How does web hosting work? Managed hosting Hosted services 03. Provider market share Recent studies show that the web hosting and content delivery ecosystem remains highly centralized, with a few major providers dominating both domain hosting and traffic delivery. The 2025 landscape highlights that while giants like Amazon Web Services (AWS) lead the market, other providers, including Wix and OVHcloud, also hold notable shares. This concentration affects resilience, traffic distribution and risk management, making these providers critical to the Internet’s infrastructure. Largest web hosting companies: AWS – 5.2% market share Google – 4.5% Cloudflare – 4.0% Wix – 3.6% Newfold Digital (HostGator, Network Solutions, Bluehost, Web.com) – 3.2% OVHcloud – 2.9% Key findings from recent research and market data include: High concentration among top providers:  A 2025 residential network study found that 11 organizations account for 77% of all traffic , with Google, Amazon and Cloudflare contributing significantly. Disparity between domains and traffic:  Cloudflare hosts ~19% of domains but serves only ~2% of traffic, highlighting that many hosted sites are smaller or less bandwidth-intensive. Dominance in public-sector websites:   A 2025 global study of 61 countries found that three providers serve on average 92% of public-sector websites, with Google, Amazon, Akamai and Cloudflare among the top choices. Implications for resilience and risk:  The centralization means outages, policy changes or attacks on a few providers can impact a significant portion of global web traffic and critical services. Strategic importance for businesses:  Organizations must consider provider reliability, redundancy options and geographical distribution when selecting a host to mitigate single points of failure. 04. Performance and security trends Web hosting performance and security continue to be central concerns for businesses of all sizes. Recent studies show that website speed, uptime and secure connections remain critical for user retention, SEO and overall trust. At the same time, the adoption of cloud infrastructure and modern content delivery networks (CDNs)  has changed how websites handle traffic and mitigate cyber risks. The same study highlights the current landscape: HTTPS adoption is nearly universal:  Let’s Encrypt alone issues millions of TLS certificates daily, reflecting widespread adoption of secure protocols across millions of websites. Third-party dependencies introduce security risks:  A 2025 analysis of residential network traffic found that many sites rely on CDNs and third-party providers, creating potential exposure points for sensitive data. Performance variability:  Research indicates that while hyperscale providers like AWS, Google and Cloudflare host large numbers of sites, performance varies depending on server location, traffic load and CDN use. Key takeaways from recent trends: Website performance matters:  Optimized cloud infrastructure, CDNs and techniques like lazy loading  help sites load faster and reduce latency, improving overall user experience. Avoiding common site speed mistakes , such as unoptimized images or excessive scripts, is critical to keeping visitors engaged. Cyber security basics are essential:  Implementing TLS/HTTPS, firewalls and regular software updates protects sites from attacks and ensures safe browsing for users. Understanding these cyber security basics  is important for every website owner. Centralized providers can be both a benefit and a risk:  Using large providers often improves reliability and website performance , but it can also increase exposure to systemic outages or security incidents. Monitoring and redundancy:  Businesses are increasingly deploying failover strategies and multi-cloud setups to maintain uptime during disruptions, while keeping site speed mistakes in check for a seamless experience. Learn more: Optimize website speed Website backup Computer security Web hosting security tips 05. Industry consolidation Recent industry research from Gartner  highlights the dominance of infrastructure-level cloud providers in the global IaaS market. In 2024, the top five IaaS providers accounted for 82.1% of the market, with Amazon Web Services (AWS) leading at 37.7%, followed by Microsoft, Google, Alibaba and Huawei. Google Cloud held 9.0% of the IaaS market in 2024 per Gartner. This concentration shows that a relatively small number of hyperscale providers control much of the infrastructure powering both cloud-native applications and hosted websites. Implications for website hosting strength: While these providers primarily operate in IaaS, many website-hosting companies, especially those serving high-traffic or enterprise sites, rely on their backend infrastructure. Their scale and investment provide strong reliability, global presence and cutting-edge infrastructure, which can translate to robust hosting capabilities for users. Emerging trends in web hosting Web hosting is entering a new era. Providers are no longer just about raw storage or uptime, they’re evolving to support AI workloads, edge computing, green (sustainable) hosting, eCommerce hosting and modern architectures like serverless and containerization. These trends are reshaping how hosting is built, consumed and optimized, and they have major implications for performance, cost and security. Key emerging web hosting trends AI‑optimized hosting: According to Mordor Intelligence , one of the major growth drivers for the web hosting market is rising demand for AI-optimized, GPU-dense platforms that can scale elastically. Many hosting providers are already integrating AI not just into infrastructure, but into cybersecurity: CloudLinux reports that 42% of hosting providers use AI to enhance security, spotting threats and automating responses. Predictive analytics is another use case: AI is being used to forecast load, optimize resources and reduce over-provisioning. Edge computing and deployment: Edge hosting platforms are growing rapidly: the global Edge Hosting Platform  market was around US$ 5.1 billion in 2024 and is projected to grow strongly. According to a “ State of the Industry ” survey, 89% of hosting professionals now use edge computing in part of their infrastructure and 73.7% say edge is a key part of their cloud strategy. The edge server market is also booming: one report forecasts the edge server market to reach over US$ 8.5 billion by 2025. Serverless and containerization: Serverless edge computing is gaining traction: recent systematic reviews identify it as a way to deliver low-latency, scalable processing without managing servers at scale. Containerization (e.g. Kubernetes, Docker) is also part of this shift: as more hosts adopt microservices, containers provide flexibility, portability and better resource utilization, especially for modern cloud-native workloads. (While not every public report breaks this down, the push toward container-based infrastructure is consistent in industry trends.) Green/sustainable hosting: Sustainability is becoming a differentiator: according to Mordor Intelligence , carbon-neutral “green hosting” is identified as a growth driver in their forecast, especially in regions with stricter environmental regulations. As data centers increase their capacity, energy use and carbon footprint are key concerns. Some hosts are exploring more efficient cooling, renewable energy and smarter workload management to reduce emissions. Hybrid/multi-cloud demand Hybrid and multi-cloud deployment models are projected to grow faster than traditional on-prem or public cloud-only models. Hybrid/multi-cloud is set to expand strongly through 2030. This growth is being fueled by an increasing number of companies wanting the flexibility to place workloads closer to users (edge), optimize costs or comply with data residency regulations. Trend Description Impact on website performance Impact on cost Impact on security AI-optimized Hosting Integration of AI for resource allocation, predictive analytics and security automation Faster load times, better scalability Reduced over-provisioning, optimized resource usage Proactive threat detection, automated response Edge computing Hosting data and apps closer to end users on edge servers Lower latency, improved response times globally Can reduce bandwidth costs, efficiency depends on deployment Limited exposure to centralized attacks, easier traffic distribution Serverless & containerization Deploying microservices or functions without dedicated servers Flexible scaling, reduced downtime Pay-per-use can lower costs for sporadic workloads Smaller attack surface, isolated containers enhance security Green/sustainable hosting Energy-efficient, carbon-neutral data centers Performance maintained, sometimes optimized for efficiency May be slightly higher upfront, but potential long-term savings Minimal direct impact, but promotes sustainable operations Hybrid/multi-cloud deployment Using a combination of cloud providers or on-prem + cloud Flexible performance optimization, failover options Optimizes cost by balancing providers Reduces risk of single-provider outages, improves redundancy What this means for website owners and businesses Better performance and lower latency:  Edge computing and serverless architectures mean websites and apps can respond faster, especially when serving global or latency-sensitive users. Cost optimization and scalability:  AI-driven resource management and pay-as-you-go (or metered) billing models make hosting more efficient and cost-transparent. Improved security and operations:  AI helps with proactive threat detection, while containerization and serverless reduce the attack surface by minimizing always-on server footprint. Sustainability matters:  Choosing a green or carbon-neutral host can reduce environmental impact and appeal to eco-conscious audiences. Technology preparedness:  For businesses building ambitious, modern apps (or AI-rich features), hosting providers that support edge, container and AI-optimized infrastructures will be increasingly valuable. Explore the best website hosting for small businesses and find out: is my Wix site secure ? Choosing the right web hosting for your business When deciding on a web hosting solution, it’s important to align your choice with your goals, traffic expectations and technical comfort level. For many small businesses, freelancers and creators, Wix offers an all-in-one platform that simplifies hosting while providing powerful tools. “Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing.” - Ofir Gvili, domains PMM at Wix What is Wix hosting ? Wix hosting is a fully managed, cloud-based service built into the Wix platform. Unlike traditional hosting where you manage servers, storage and security yourself, Wix handles all backend infrastructure. This allows you to focus on building your website and growing your business without worrying about maintenance. Automatically managed uptime and performance. Built-in CDN for faster global delivery. Integrated SSL certificates  for secure browsing. Does Wix Host Websites? Yes, Wix hosts websites directly on its cloud servers. When you create a Wix site , your files, images and data are stored securely, and the platform ensures fast delivery to visitors. One-click publishing and automatic updates. Built-in backups and disaster recovery. Scalable infrastructure to handle traffic spikes without extra configuration. Freelancer? Web hosting for freelancers is simple, flexible and reliable. Wix provides: Affordable plans with a free website builder to get started. Website templates and drag-and-drop editor to launch portfolios quickly. Optimized site performance for client presentations and portfolio websites. A built-in domain name generator  to help pick a professional domain name fast. Optional business email  connected to your custom domain to communicate professionally. This combination makes Wix a strong choice for freelancers seeking professional hosting without complex server management. Dive deeper into key industry stats: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Web hosting statistics FAQ What is web hosting and why does it matter? Web hosting is the service that allows individuals and businesses to make their websites accessible online. Understanding web hosting statistics helps you see which providers dominate the market, which hosting types perform best and how trends like cloud hosting and security adoption are evolving. How do web hosting prices vary? Web hosting prices depend on the type of hosting, provider and features included. Shared hosting is typically the most affordable, while cloud, VPS and dedicated hosting come with higher costs due to scalability and performance. Reviewing market data can help you find the best value for your business or project. Which are the best website hosting providers for small businesses? According to 2025 market research, top providers include AWS, Google Cloud and Wix. These providers offer reliable uptime, performance and security features, making them strong options for small businesses seeking dependable web hosting. Cloud hosting vs shared hosting: which should I choose? Shared hosting is cost-effective for small websites or personal projects, while cloud hosting offers flexibility, scalability and better handling of traffic spikes. Emerging trends show a growing shift to cloud infrastructure for businesses that need consistent performance and security. What is an SSL certificate and why is it important? An SSL certificate encrypts data transmitted between a website and its visitors, ensuring secure connections. Most modern hosting providers, including Wix, include SSL by default, protecting sensitive data and boosting user trust. Is Wix hosting suitable for freelancers and small businesses? Yes. Wix provides fully managed hosting, a domain name search , built-in business email and security features, making it ideal for freelancers, small business owners and anyone looking to launch a professional website quickly.