These are exciting times for us as a company. Launching a new platform like Wix Harmony, our brand new flagship AI website builder, is not something that happens over night. It takes creating and testing and changing technology until you get it exactly right for our users, without compromising quality.

Those of you who know me know that every night when the kids go to sleep, I play my video games, read about new things (ideas, technologies, science, etc.) and test products that I find interesting.

Since the founding of Wix 20 years ago, I’m still excited to go to work every morning. I’m still close to the code and spend my time trying to sit in our users’ chair, feel their pain points and then design and build the most advanced and timely products.

For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one, and when trying to make anything a bit complex, it was even worse.

Website functionality is mostly predefined. It must be ready for production with high performance, reliability and strong security, legal requirements for privacy like GDPR, cookie banners and even more laws for accessibility, etc. That is before very complex stuff like payment transactions, scheduling, taxes, support for SEO and now also GEO.

That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users. We know our users, what they need and how to build the precise technology for them. Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation.

A different architecture, not just another feature

Wix Harmony is not “AI sprinkled on top” of the old Wix editor. We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project. You can prompt Wix Harmony and ask it to create a full page, a new section or a component. Then you immediately refine it with full drag-and-drop control, pixel by pixel, exactly like we perfected in Wix.

Underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime. The key is stability. When you change something in one place, you should not wake up to find that your header is broken, your layout is misaligned or your store stopped working. Wix Harmony keeps the structure consistent across the site, so you can keep evolving your project without fear.

This is also why we invested in a proper component model. Components behave like native parts of the editor, but they are isolated so that the logic inside a component can evolve without breaking the whole project. You get the flexibility of vibe coding, with the discipline of a mature platform.

AI that actually works with you

Aria is the AI agent that works alongside you. You can ask Aria to redesign a page, adjust a color palette, add commerce functionality or help you understand how a specific feature works. This is not a one-time generator that throws code at you and disappears. It is an agent that works with you as you build and maintain your site or business.

What makes Wix Harmony unique

The true magic is seeing Wix Harmony come to life in the editor. We recorded a few short videos so you can see it in action:

1. A full drag-and-drop editor combined with vibe website and content creation, so users can work with both at the same time on the same project delivering pixel-perfect design.
   

   
   

2. Fully integrated AI into the editing process, you can ask the AI to build things and explain things in the editor and beyond.
   

   
   

3. Full support for security, accessibility, quality, SEO and GEO and performance, things that are a must for a website, but are extremely hard to build with vibe coding alternatives, even harder, full commerce, scheduling and transactions.
   

   
   

4. The website you build works, it is easy to vibe a part of it, or all of it, without breaking the website, this stability, does not exist with any of the alternatives, when you change one thing, nothing else breaks.
   

   
   

5. A component model, because of the builder architecture, you can add new components to the website and have them integrate like native components. When you edit, the editing is contained inside the component, making it possible to continuously develop functionality without breaking the project or adding bugs like in traditional vibe coding.
   

I truly believe that the combination of these unique advantages make Wix Harmony the most powerful vibe website platform globally.

What comes next

Wix Harmony is a leap into a different kind of web.

For years, websites were mostly static pages. You designed them, published them and hoped people would find them. In the next few years, your website will behave more like an agent: it will talk, listen, act and connect to other agents to get real work done.

Wix Harmony gives you a path into that future without asking you to understand the underlying complexity. You start from a simple prompt and get a working site. Then you keep talking to it and editing it, reshaping design, content and flows as your business changes. The structure stays stable, and the hard parts like security, performance, SEO and GEO, payments, scheduling and compliance stay handled.

As LLMs become a primary way people access the Internet, Wix Harmony is what lets your website participate in that world. Instead of your business disappearing inside a single AI platform, your site will have its own logic, its own data, its own rules and it will stay under your control.

We will keep evolving Wix Harmony toward this vision: richer visuals, live content, deeper automations and websites that feel less like documents and more like living systems that run your business. One principle does not change: AI should not only make it faster to create a website, it should turn your online presence into the most reliable, intelligent part of your business.