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The 99bus is a pet bus aimed at making it more convenient for people to take their pets with them around the city of Hong Kong. Its free website is friendly and practical, even if you do not speak a word of either Cantonese or Mandarin. The homepage features a large animated image of a bus route, infused with call-to-action buttons directing visitors to different content pages, subscriptions boxes and the like. The bottom of the page features a Facebook Comment box. The "About Us" page is simple and direct, introducing visitors to the service in both Cantonese and English. The Events page is rich in text, and incorporates images and an animated map. The Gallery page features images of people on the bus with their pets, using an easy-to-update, thumbnail grid-styled portfolio with linkable, enlarged images on hover. Though rich in text, the Terms and Conditions page uses a smart visual hierarchy: bold fonts where necessary, highly readable fonts and correct spacing between paragraphs and headlines. This allows visitors to check out the data with ease and rapidity. The "Join Us page" features a simple and practical contact form widget so visitors can join in directly through the website.
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