Buy premium domains

A premium domain is a high-value domain name that’s short, memorable and easy to brand, often built around popular keywords or widely recognized terms. Some premium domain names for sale are designated directly by the domain registry and come with higher registration and renewal fees, while others are offered through the aftermarket by current owners. Because of their demand, clarity and marketing potential, premium domains for sale are priced higher than standard domains and are highly sought after.

Premium domain names can be worth the investment if you want a strong brand identity from day one. A memorable name helps build trust, improves recognition and can attract more clicks and direct traffic. While they cost more upfront, premium domains often deliver long-term value by making your business easier to find, remember and trust. You can also pair your domain with a business email that matches to gain trust and appear professional online. Use the domain name search tool to buy a domain at Wix today.

A memorable name helps build trust, improves recognition and supports domain security, which is key for protecting your brand online.

You can search for and buy premium domains for sale by using a domain search tool that shows both standard and premium options. As you type, available high-value names appear alongside pricing, so you can compare and choose the right fit for your brand. This makes it easy to explore options, check availability and secure a premium domain name in just a few clicks.

Premium domains for sale have pricing that varies widely depending on the name’s length, keywords, extension and demand. Some premium domain names for sale cost a few hundred dollars, while others can reach thousands or more. Pricing may be set by the registry or by a current owner, which is why domain pricing can differ even for similar names.

Some premium domain names do renew at higher rates, while others only have a higher upfront cost. Registry-premium domains often come with higher ongoing renewal fees set by the registry itself. Aftermarket premium domains usually renew at standard rates, but this depends on the extension and provider.

Premium domains come in a variety forms depending on their length, branding potential and keywords.

• Short domains: Easy to type, remember and share, making them ideal for brand recognition.

• Brandable domains: Unique, professional-sounding names designed to create a strong identity.

• Keyword domains: Include popular search terms to help with discoverability and organic traffic.

• Country-code domains (ccTLDs): Domain extensions like .uk, .de or .ca that can target a specific region or market.

• Generic or niche gTLDs: Newer TLDs like .ai or .studio may be more available and can suit specialized businesses.

Each type offers different advantages depending on your brand, audience and business goals, so the right choice depends on what you want your domain to achieve.

When looking for a premium domain, consider these strategies to get the most value:

• Explore alternative TLDs: While .com is popular, extensions like .net, .co, or .ai can be more affordable and still memorable for your business.

• Short vs. keyword domains: Short domains are easier to remember, while keyword-rich domains can help with relevance and SEO—decide which aligns better with your brand and goals.

• Brandable vs. exact-match: Brandable domains give you flexibility and uniqueness, while exact-match domains clearly describe your product or service. Evaluate what fits your business strategy.

• Consider pricing structure: Some premium domains are one-time purchases, while others include ongoing renewal fees. Check total costs before committing.

• Bundle with hosting: Some website creators, like Wix, include a free web hosting with a free domain for the first year when you purchase a website plan.

To brainstorm domains and check availability, use Wix’s domain name generator and explore tons of ideas. You can also use a WHOIS lookup to see who owns the domain (but keep in mind that some owners use WHOIS privacy to keep personal details hidden).

Yes, premium domains can give your SEO a boost. Domains with popular keywords or short, memorable names are easier for people to remember and type, which can increase direct traffic. Search engines may also see keyword-rich and reputable domains as more relevant, helping your site rank higher. While a premium domain name alone won’t guarantee top rankings, it gives your business a strong foundation for discoverability and trust.

Premium domain names can be held by domain registries, private owners or businesses. When you purchase a premium domain name through a trusted registrar like Wix, the domain is transferred to you, giving you full control. That means you manage renewals, transfers and security settings, helping maintain strong domain security while following ICANN rules.

Yes, you can transfer a premium domain name, just like any other domain, as long as it meets certain requirements and isn’t subject to transfer restrictions. Once you own a domain — premium or standard — you have the right to move it between registrars or into a provider like Wix.

Here’s how it works with Wix:

You can transfer a premium domain name from another registrar to Wix by unlocking the domain, obtaining an authorization (EPP) code from your current registrar and submitting the transfer request within your Wix account. Wix does not charge extra transfer fees beyond the cost of extending your domain registration for at least one more year.