Your professional real estate website builder

Building a real estate website for free is easier than you think — and it’s a great way to start showcasing properties, attracting leads, and building trust online. Here’s how to get started:

1. Sign up for a no-code website builder — Create a free account on a platform like Wix, which includes hosting and all the essential tools you need to build your site. You can skip complicated setup steps and focus directly on presenting your listings and brand.

2. Start with AI or a real-estate template — Use Wix’s AI website designer to instantly generate a tailored real estate site, or pick from free website templates made specifically for agents and property managers. These come with features like listing grids, image galleries, and built-in contact sections to help you get started fast.

3. Customize your site to match your brand — With drag-and-drop editing, you can add your logo, update colors, showcase featured properties, and personalize your content without any coding skills. This makes your website feel unique and trustworthy to potential buyers and sellers.

4. Add key features that convert — Include property search, integrated Google Maps, inquiry forms, and an “Arrange a Viewing” call-to-action. You can even add a blog to share housing market updates or neighborhood insights—helping establish your expertise in the local market.

5. Publish and grow your reach — Once your site looks great, publish it and use built-in SEO tools to appear in Google searches for local property terms like “homes for sale in {{city}}.” Regularly update your listings and add fresh content to keep visitors engaged and coming back.

The best real estate website builder should make it easy to create, manage, and promote your listings—all without technical hassle. Here’s what to look for:

• Ease of use: Choose a platform with a simple drag-and-drop editor so you can update listings, photos, and content anytime without needing a developer.

• Real estate-focused templates: Look for customizable templates built for property listings, galleries, and agent profiles. Wix offers designs that highlight your properties beautifully and reflect your brand.

• Built-in SEO and marketing tools: A strong website builder should help you attract organic traffic. Wix includes advanced SEO and GEO tools and integrations for lead forms, ads, and email marketing—all from one dashboard.

• Mobile-friendly design: Your listings should look great on every device. Wix automatically optimizes your site for mobile and lets you fine-tune your mobile layout.

• Reliable support: Having access to 24/7 help ensures your site runs smoothly while you focus on growing your business.

By choosing a website builder that combines these features, you’ll be able to launch a professional realtor site that drives leads and showcases your properties effectively.

Building a real estate website can take anywhere from a few hours to a few days, depending on how hands-on you want to be. With Wix’s free AI website builder, you can generate a personalized, ready-to-edit real estate site in minutes—complete with listings, image galleries, and contact forms.

If you prefer to customize your site, you might spend a few extra days adding high-quality property photos, detailed descriptions, and SEO settings. Wix’s real estate templates and drag-and-drop editor make this process simple, so you can launch quickly and start showcasing properties online.

For tips on planning your timeline and optimizing your listings, explore our blog on how long it takes to make a website.

The cost of building a real estate website can vary depending on your project’s size, the features you need and whether you design it yourself or hire a professional.

When you factor in expenses such as design, hosting and domain registration, a custom-built real estate website can cost anywhere from an estimated $1,000 to over $10,000 especially if you require multiple pages, galleries or advanced functionality.

If you choose an all-in-one platform like Wix that includes hosting, domain and design tools, the cost can be much lower. Depending on the plan and features you need, yearly prices generally range from $17 to $159 per month.

For further reading, explore our guide on website costs.

*All pricing and information are current as of November 2025.

**Reflecting prices in the US. Prices do not include applicable taxes, which are determined according to your billing address. The final price can be seen on the purchase page, before payment is completed.

A great real estate website should do more than just display properties — it should guide visitors, build trust, and make inquiries effortless. When designed strategically, your site becomes a powerful tool to attract buyers, showcase listings, and convert interest into action.

Here are the essential features every real estate website should include:

• Property Listings: Showcase your real estate listings with high-quality images, detailed descriptions, and pricing. A well-organized listings page can attract potential buyers and make navigation seamless.

• Interactive Maps: Integrate maps with location details of each property. This allows users to see nearby amenities, schools, and transportation options, giving them a better sense of the neighborhood.

• Contact Forms: Simple, user-friendly contact forms enable potential clients to easily reach out for inquiries. This boosts your chances of converting visitors into customers.

• Search Functionality: Include filters for users to refine searches by price, location, and features. This enhances user experience and helps visitors quickly find their ideal property.

• Testimonials or Reviews: Incorporate client testimonials to build trust and credibility. Positive feedback can significantly influence potential buyers.

• Blog or Resources Section: Provide valuable content about market trends, buying tips, and neighborhood insights. This positions you as an expert in your field and enhances SEO.

Yes. You can easily display property listings with rich visuals and location details to give buyers a complete picture of each home. Upload high-quality photos using built-in gallery tools and embed short video tours to help visitors experience properties virtually. You can also add interactive maps that highlight each property’s exact location and nearby amenities, making it easier for clients to explore the area. Platforms like Wix include templates designed for real estate, letting you organize listings beautifully while optimizing speed and presentation automatically.

Making your real estate website mobile-friendly ensures potential buyers can browse properties easily, no matter where they are. Here’s are a 5 tips:

• Start with a mobile-friendly design: Choose a website builder that automatically adapts your pages to fit any screen size. This ensures your listings, property photos, and contact forms are displayed cleanly on smartphones and tablets—where most property searches happen today.

• Simplify navigation for small screens: Keep your layout clear and intuitive. Use a compact menu and highlight key pages like property listings, agent profiles, and contact details. Reducing the number of clicks helps users find what they need quickly, making it easier to capture leads on the go.

• Optimize your visuals for speed: Large images can slow down your site—especially on mobile. Use smaller, compressed photos without sacrificing quality to keep pages fast and responsive. Wix’s built-in image optimization tools automatically resize and compress images, helping your listings load faster while maintaining a professional look.

• Preview and fine-tune your mobile view: Always check how your site looks on mobile using your website builder’s preview mode. Rearrange elements like buttons, galleries, and forms to ensure they’re large enough to tap comfortably and appear in a logical order for smooth browsing.

• Add quick-action features: Make it easy for buyers to connect with you instantly. Include tap-to-call buttons, one-click inquiry forms, and “save listing” options so visitors can act fast without scrolling or typing.

A platform like Wix gives you full control over mobile optimization—helping you perfect every visual detail and create a smooth, high-converting experience for property buyers on the go.

To attract local property buyers and sellers, focus on these five essential SEO strategies:

1. Use local keywords strategically: Incorporate location-based keywords throughout your content, such as “homes for sale in [Your City]” or “real estate agents in [Your Neighborhood].” Wix integrates directly with Semrush, allowing you to research and track high-performing keywords for your specific area and add them seamlessly into your pages, headings, and meta descriptions.

2. Set up your Google Business Profile: Claim and optimize your business profile with accurate details, business hours, and a map location. Wix’s Google Business Profile integration makes this simple, helping your real estate agency appear in local map results and “near me” searches.

3. Create locally relevant content: Publish blog posts or guides about neighborhood highlights, housing trends, or buyer and seller tips in your area. This not only builds trust but signals to search engines that your site is an authority in local real estate.

4. Ensure mobile friendliness: A mobile-optimized site is vital for local search visibility. Make sure property listings, maps, and contact forms load quickly and look great on any screen to keep potential clients engaged.

5. Build local backlinks: Partner with nearby businesses sites, mortgage brokers, or local blogs to exchange backlinks. High-quality local links strengthen your credibility and improve your chances of ranking higher in search results.

You can easily capture leads by adding interactive features that encourage visitors to connect. Include simple contact forms on property pages and clear “Request Info” or “Schedule a Viewing” buttons to prompt quick action. Add live chat support so you can respond instantly and collect details in real time. Offer downloadable guides or local market reports as lead magnets in exchange for email addresses, and use subtle pop-ups to invite visitors to join your mailing list or get exclusive property updates. These tools help you turn casual visitors into qualified leads ready to buy or rent.

Yes, you can sync your Wix real estate website with MLS (Multiple Listing Service) and property databases. Wix allows integration with various MLS providers through third-party applications and APIs, enabling you to display up-to-date property listings directly on your site.

To link your site with MLS, you can utilize apps available in the Wix App Market like "Property Listings" or “Real Estate Listings.” These tools can simplify the process by allowing you to import property listings automatically.

Here’s how to ensure a smooth sync:

• Choose the right app: Explore the Wix App Market to find MLS-compatible options that fit your needs.

• Connect your account: Follow the app’s instructions to connect your MLS account, which usually involves entering API keys or authorization details.

• Customize displayed listings: Once connected, you can customize how listings appear on your site—choose layouts, filters, and sorting options to enhance user experience.

When you create your real estate website with Wix, it comes with a free Wixsite domain (for example: mysite.wixsite.com). To appear more professional and attract potential buyers or clients, you can connect a custom domain such as youragencyname.com or choose a relevant domain extension to strengthen your brand identity.

You can purchase a domain directly through Wix—many annual Premium Plans include one free for the first year—or connect an existing domain you already own. Wix’s guided setup ensures a quick, secure connection so your listings and services go live seamlessly.

For detailed instructions, check out our domain connection guide.