- Kylie Goldstein
- Nov 12
- 13 min read
Whether you’re new to tourism or a travel veteran who has weathered the ups and downs of the industry, now is the perfect time to create a website for your tourism and travel types of businesses. International tourist arrivals are up 5% in 2025, making it easier to attract visitors locally or globally. It’s the perfect service business idea, and we’ve compiled examples of the best travel websites along with tips to help you create or improve your own.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
TL;DR: best travel website examples
We’ve handpicked 15 of the best travel websites to inspire your tourism site, highlighting examples that excel in design, usability and creativity. These sites show how to engage visitors, showcase destinations and make bookings easy, while offering fresh ideas for layouts, content and features. Whether you’re starting a new site or redesigning an existing one, these websites demonstrate what works best in the travel industry.
What we looked for | Why it matters |
Design & visuals | Eye-catching layouts and images that capture the travel vibe |
User experience | Easy navigation and smooth browsing that keep visitors engaged |
Content quality | Clear storytelling, tips and destination highlights |
Functionality | Booking tools, maps and mobile-friendly features |
Inspiration factor | Unique ideas you can adapt for your own site |
“Seeing how others do it is the fastest way to learn what works. Looking at website examples lets you peek behind the curtain and see design, layout and messaging strategies that actually convert in real businesses.” - Yarin Singolda, PMM at Wix
15 best travel website examples
Get inspired by some of the best websites in the travel and tourism industry. These 15 travel website examples showcase creative design, user-friendly features and engaging layouts that set a new standard for travel sites.
01. Inward Travel
Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands. Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.
Learn more: One page website examples
Love what you see? Create your own travel website using this same template.
Template name: Retreat website template
02. Georgia Tour Company
Georgia Tour Company is a travel website specialising in guided and self-guided tours of Senoia, Georgia, focusing on film and television locations. The site’s local guides share first-hand experiences and insider stories for travellers visiting the town. They break down the essentials like sightseeing highlights, dining spots and local history. This website also offers experiential tours like a “Walking Tour of Film & TV Locations” or a “Self-Guided App Tour of Main Street” that visitors can directly book online. The website features clear navigation and bold visuals that immediately showcase its niche in film-location tourism.
Learn more: Homepage design examples
Love what you see? Create your own travel website using this same template.
Template name: Food tour company website template
03. Tourism Richmond Hill
Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.
Love what you see? Create your own travel website using this same template.
Template name: Environmental NGO website template
04. Echo Fitness
Don’t let the name fool you, Echo Fitness offers much more than just a fitness website. The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews. It’s a great example of how creative travel business names can turn a simple concept into a memorable brand experience.
Love what you see? Create your own travel website using this same template.
Template name: Plant Store website template
05. WalknTours
WalknTours is a travel website that lets travelers explore cities at their own pace with GPS-guided audio walking and driving tours. The site breaks down the essentials like how the tours work, where to go and what stories you’ll hear along the way. Visitors can choose from experiential tours like a “Haunted Ghost Walking Tour” in Savannah or a “Freedom Trail City Exploration,” all of which can be booked online and accessed directly on your phone or device. This tourism website features bold visuals and clear calls-to-action that make it easy for users to understand and start their self-guided adventures.
Love what you see? Create your own travel website using this same template.
Template name: Vintage car garage website template
06. Champlain Tours
Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.
Love what you see? Create your own travel website using this same template.
Template name: Start from scratch website template
07. MUUN Hotel
MUUN Hotel transports you into a serene escape in the hills of Mirambel, Teruel where nature meets minimalist luxury. This travel website uses striking full‑screen visuals of star‑filled skies and panoramic views and text highlighting the peaceful surroundings sets a mood of calm indulgence. They break down the essentials like suite styles, natural surroundings and dining experiences with simple elegance. They also offer direct booking for experiences such as scenic suites with panoramic views or on‑site gourmet meals. With its clean layout, calming colour palette and immersive imagery the site is a prime example of the best hotel websites we’ve seen—its creative website design makes you want to pack your bags and just book now.
Love what you see? Create your own travel website using this same template.
Template name: Urban hotel (urban) website template
08. Discover Denver Bus Tours
Discover Denver Bus Tours is a tourism website that makes exploring the Mile High City effortless and fun, offering guided small‑group rides that bring Denver’s history, architecture and iconic sights to life in under two hours. The website clearly outlines options like the “Discover Denver” 1 hr‑45 tour, private group shuttles and customizable experiences, making booking straightforward. With energetic local guides, a departure from the historic Union Station and routes through LoDo, Capitol Hill and the city’s art districts it’s a smart choice for first‑time visitors or locals wanting to rediscover their city. The website design uses bold imagery of skyline views and playful call‑outs making it easy to navigate tour choices and sign up online.
Love what you see? Create your own travel website using this same template.
Template name: Travel agency website template
09. Nobile Travel
Nobile Travel is a tourism website that specializes in bespoke luxury journeys and faith‑based pilgrimages across Italy, France and beyond. The site breaks down the essentials like tailor‑made itineraries, VIP transfers, and unique experiential moments such as driving a Ferrari through Italy or exploring historic holy sites on a private tour. With chic visuals, clean typography and clear calls‑to‑action the website design conveys elegance and craftsmanship—making it one of the best travel websites for discerning travellers seeking both style and substance.
Love what you see? Create your own travel website using this same template.
Template name: Movie website template
10. Sea Breeze
Is there anything more exotic than a Greek vacation? After browsing Sea Breeze’s travel website, you’ll see why the four properties comprising Sea Breeze of Mykonos offer a quintessential getaway. From romantic views to pristine accommodations, the site shows off everything this magical island has to offer. A teal Book Now button pops out amid the muted gray background, guiding visitors effortlessly to book their dream stay.
Love what you see? Create your own travel website using this same template.
Template name: Wedding photographer website template
11. Jon’s Carmel Market Cooking Class and Food Tour
Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now. Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find and includes links to all his social channels, including his TripAdvisor rating.
Love what you see? Create your own travel website using this same template.
Template name: Italian restaurant website template
12. The Berlin Storyteller
Dennis Behnke, a Berlin native, shares his private tours on his travel website, The Berlin Storyteller. “Be it on foot, bike, public transportation or in a van, let me help you create your perfect Berlin private tour,” he says. The website design is thoughtful and well-organized, with a clear list of unique tours, detailed descriptions and durations. He even features his TripAdvisor rating on the homepage alongside a personal note, reinforcing his brand as the Berlin Storyteller. Offering guided city tours online is a smart service business idea, and it can be a rewarding side hustle or full-time venture for anyone with in-depth knowledge of a city or destination.
Love what you see? Create your own travel website using this same template.
Template name: Travel agency website template
13. All Inclusive Vacations
All Inclusive Vacations asks visitors a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out to receive a range of all-inclusive vacation packages. This travel website design also features drone video content, giving a bird’s-eye view and immersive look into each exotic getaway. In addition, the site includes photos of the team, letting prospective travelers know who they’ll be talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions, making the booking experience smooth and interactive.
Love what you see? Create your own travel website using this same template.
Template name: Resort website template
14. TMGR
TMGR is a travel agency website that specializes in custom luxury vacations where you can vacation with your favorite band, artist or celebrity or enjoy a themed group trip built around food, wine, art and history. The website design features elegant visuals and sleek layouts that highlight upcoming trips like “Luxury Private Yacht Charter – Croatian Coast” or “Taste of Italy – Art, History, Food & Wine” in locations like Rome, Tuscany and Venice. With clean navigation, bold typography and “Learn More” calls to action the site makes it easy to explore and book these high-end experiences. It stands out as a top example of the best travel websites for those seeking something beyond the ordinary trip.
Love what you see? Create your own travel website using this same template.
Template name: City tour company website template
15. Paper Planes & Passports
Paper Planes & Passports is a travel website that invites adventurous travellers to explore, immerse and embrace with carefully curated group experiences worldwide. On the homepage you’ll find the agency’s credentials, values and a clean navigation menu including “Guided Group Experiences,” “Private Trips & Events,” “Shop” and “Travel Agent Training,” which makes the site feel both service-rich and aspirational. The website design uses vibrant imagery of travellers in exotic locations and bold headers that make the brand’s promise clear from the first glance. With IATAN accreditation and founders who’ve visited 60+ countries the agency communicates trust and credibility and the strong calls to action like “Start Now” encourage engagement and booking.
Love what you see? Create your own travel website using this same template.
Template name: Travel blog website template
Read Also:
What is a tourism and travel website?
A tourism and travel website is your go-to hub for planning trips with ease. It offers everything from flights, hotels and restaurants to car rentals and local experiences. Whether travelers are seeking babymoons, staycations, voluntourism or bleisure trips, your tourism website should provide practical insider information. When creating a travel website, include local customs, currency, transportation tips and average prices. You can use blogs, videos and destination guides to inspire and inform. Add reviews and ratings to highlight top spots. Don’t forget to add a Google Map to showcase your favorite locations and make trip planning effortless.
Tip: You can understand how to plan your website, then make your hotel website with Wix, complete with ready-made travel and tourism templates.
What to include in a tourism and travel website
Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:
Easy-to-use scheduling software
High-quality photography and images
Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping
Packing advice
Maps and directions
Public transportation information (note if users need to download apps in advance)
Air travel and airport information
Language guidelines and local slang
Clear links to social media channels
Contact information
Reviews or testimonials
An online store to buy branded or local merchandise (use an online store builder for this)
Ready to create a blog for your travel website? Make one today. Or read more about how to start a travel blog.
How to create a travel website in 6 easy steps
01. Choose a platform for your travel website
02. Pick a travel-friendly domain name
03. Select a website template with a clean mobile-friendly design
04. Add content including blogs, guides, reviews and travel tips
05. Include interactive features such as a Google Map, search and contact forms
06. Optimize for SEO, test on mobile and launch your site
Tourism and travel website design tips
Whether you have created a hotel website starting from scratch or you are updating your current travel website, keep these design tips in mind.
Always include a logo
A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.
Create a cohesive travel website design
Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design, you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples for inspiration.
Use high-quality images
For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend using JPEG, PNG and GIF files for images to appear their best on your site.
Paper, Planes and Passports hire professional photographers for hosted trips, which adds visual flair and professionalism to their travel website. Read about how the couple behind the business turned their travel bug into a thriving travel agency.
Don’t overload pages
Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features.
Tip: Build your travel website with Wix website performance at its core. Sites offer better page load speed plus Wix’s site speed dashboard to test, analyze and optimize your site’s performance for both desktop and mobile.
Think about site hierarchy within your travel website design
As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers) but it will also make it easier for Google’s search engine robots to scan and index your pages.
Make it mobile friendly
Mobile accounts for approximately half of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device.
Tip: The Wix Editor automatically creates a mobile version for every website it designs.
Lean into using templates
Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix:
Consider SEO for your site
If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content.
Tip: Check out Wix SEO features or the Wix SEO hub for more detailed steps that’ll help your travel website perform better on search engines.
Maintain your travel website design over the long term
Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.
Try out new technologies to improve user experience
Following the latest travel technology trends, try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer to give users a virtual tour of your destination.
Tourism and travel website design examples FAQ
What are the most-visited tourist websites?
Booking.com is the most visited tourism website, followed by TripAdvisor and Trip.com. These platforms are widely regarded as some of the best for finding travel information, reading user reviews and booking accommodations across various destinations. They attract millions of travelers who rely on them for comprehensive travel resources, from hotel bookings to destination insights.
What are the different types of travel websites to create?
Travel blog: Personal narratives, tips and insights.
Travel agency site: Showcase services, itineraries and booking options.
Travel guide: Destination-specific information, attractions and travel advice.
Review platform: User-generated reviews and ratings for accommodations, restaurants and activities.
Adventure travel: Cater to thrill-seekers with outdoor and adventure-focused content.
Budget travel: Tips and guides for affordable travel experiences.
Cultural exploration: Explore and share cultural experiences, traditions and local insights.
Where is the best tourism in the world?
The best tourism destinations in the world vary based on interests, but some of the most popular include Paris for its culture and landmarks like the Eiffel Tower, and Bali for its stunning beaches and natural beauty. Rome attracts millions with its historical sites, while Tokyo is a top choice for its blend of tradition and modernity. Nature lovers often favor the Maldives, Swiss Alps or Grand Canyon, making tourism a highly diverse experience depending on personal preferences.
What are some famous examples of travel websites?
Some of the most famous travel websites include Airbnb (unique accommodations like homestays and apartments), Expedia (flights, hotels and packages with a rewards program), Kayak (price comparison for flights, hotels and rental cars), Google Flights (flight search engine with price tracking), Priceline (known for "Name Your Own Price" deals) and Hotwire (bundled deals with significant savings). Other major platforms include Skyscanner, Trivago, Lonely Planet and Hopper, each offering different travel services such as bookings, reviews and price comparisons.