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Turn your ideas into a website you love with Wix →   Running a handyman business means being ready for anything, from quick fixes to bigger home improvement projects. But no matter how skilled you are, potential clients need an easy way to find and trust you. A professional website is the best way to showcase your services, highlight your reliability and make it simple for homeowners to reach you. From plumbing and appliance installation to carpentry and drywall repairs—being a jack-of-all-trades can be a lucrative business. With apps like Task Rabbit and Handy making it easier than ever to connect with clients, learning how to build a website  to develop your website is a must-have for on-demand handyman services.  This article will walk through the key steps for how to make a handyman website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a handyman website A handyman website should clearly communicate what you do, where you work and how customers can hire you. Choose a website builder with customizable templates, reliable hosting and mobile-friendly design so you can get online quickly. Highlight your services, share examples of past work and make it easy for homeowners to contact or book you to turn visits into real jobs. Features of a great handyman website Feature Why it matters Clear service offerings Helps visitors quickly understand the types of jobs you specialize in and whether you meet their needs Defined service areas Sets clear expectations and helps local customers know if you work in their location Project portfolio Shows real examples of your work to build trust and demonstrate experience Simple contact or booking options Makes it easy for potential clients to reach out, request quotes or schedule services Mobile-friendly design Ensures your website works smoothly on phones and tablets where many customers search How to make a handyman website Narrow your niche Select a domain name and web host Choose a website builder Highlight your service offerings Display your previous work Create engaging content Optimize for local SEO Maintain your handyman website 01. Narrow your niche Before you create a website, you need to identify your target market. Handymen are in high demand because almost everyone requires their services at some point. The great thing is that your customer base has no limits. Although you may be skilled in many trades, specializing in specific services can actually be more profitable. By choosing a niche, you can reduce competition and attract individuals who are seeking exactly what you offer. Think about what sets you apart from other handypeople in your area—maybe it's specializing in carpentry or electrical problems. This will draw searchers looking for those services and make it easier for them to find you. Understand local area dynamics Research your local market and the demand for different services to help you target a profitable niche. If you live in a rural area, offering general handyman services might be more lucrative, since there may not be other professionals around for miles. For urban areas, where competition is higher, picking a niche can help you stand out and bring in clients.  If you are in an area with many vacation properties, align your marketing strategies  with homeowner maintenance needs during specific seasons. Offer seasonal discounts and package deals to attract and retain your clientele during peak times. Learn more: Handyman marketing strategies Commercial vs. residential jobs Decide whether you want to focus on commercial or residential jobs when  starting a handyman business . Residential clients often hire handymen for small-scale fixes, while commercial needs may involve larger projects and regular maintenance. Keep in mind that different licenses and insurance coverage may be required for each type of work and your clients will want to know if you're qualified for their specific job. Additionally, you may discover a personal preference for one type of work over the other, which can help you narrow your niche. 02. Select a domain name and web host Your handyman website's domain name  is your online address. Choose the right name so that your clients know what you do and where you're located. It should be easy to remember and relevant to your business. Avoid using numbers and hyphens, as they can make it harder for searchers to find you. Use a domain name generator  if you get stuck selecting a domain name.  Learn more about what is a domain . Next, you'll need a hosting website , which is the service that stores your website's data and makes it available online. There are many options available, so do some research and pick one that fits your budget and needs. With a Wix paid plan, you get free website hosting .  03. Choose a website builder  A website builder, like Wix, simplifies the process of creating a handyman website by providing user-friendly tools and templates ( Learn more: What is a template ). It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Using an AI website maker can further enhance the website building experience with the help of Wix’s unique, chat-based AI experience. Learn more: How to design a website with AI , the best AI website builders . Website template Once you've chosen which website builder to use, it's time to select a services and maintenance website template or handyman website template . Make sure it is easy to navigate and represents your brand well. Structure your handyman website in such a way that the most important information, such as services offered or contact details, is easily accessible and prominent in your website navigation  menu.  Learn more: Best handyman website builders These are the essential pages that all types of websites  should have. Home page About Contact Logo Here are some more pages that most handymen should have on their website. Services Service areas Project portfolio Testimonials Blog Homepage Your homepage  is the first impression viewers will have of your handyman website. It needs to capture their interest and clearly communicate what you offer and why they should choose you. Include high-quality images and a clear call-to-action (CTA) that encourages visitors to contact you or learn more about your services. For instance, if you specialize in kitchen and bath remodels, showcase a stunning bathroom photo at the top of your homepage. In many trades, there are emergency services or 24-hour services available, such as in the sanitary and electrical trades or with locksmiths and glaziers. Including this on your homepage ensures that people in need of help during an emergency can easily find the assistance they require. Add a dedicated button with a telephone number for users to contact your business from the homepage. About page Humanize your brand and build trust with potential clients through an engaging About page. Share a short biography and a friendly photo to establish a personal connection. This is your opportunity to present your abilities, certifications, licensing or any specializations that make you the best choice for their needs. Contact page Make sure your contact information is easily visible across your website and include a dedicated "Contact" page in the header menu. This way, future clients can reach out to you effortlessly, leading to more inquiries and potential business opportunities. Your contact page should include all the ways customers can get in touch with you. Business phone number Business email address Address Contact form The contact form is an essential component of a tradesman website. It lets clients send you a message from your site. Create an online form  that includes fields for their name, email address and a message box so they can supply job specifics. You can streamline follow-ups and gather accurate data, ultimately enhancing the customer experience and enabling you to deliver more precise quotes tailored to their needs. Logo A logo gives you a competitive advantage, leaving a lasting impression on your audience. With the Wix  Logo Maker,  you can craft a logo that represents your brand and gives a cohesive look to your website. Add your logo as a favicon for your website and to your  business card design . Leaving a business card behind at every job can help generate word-of-mouth customers and grow your business. Learn more: Wix vs Squarespace 04. Highlight your service offerings Your handyman website should help users to understand the services you offer as a handyman. This is also the perfect opportunity to highlight your specialty niche. Instead of using generic terms like "handyman services," be specific about the tasks you can handle, such as plumbing repairs, electrical installations, drywall repairs or painting jobs. Explain technical concepts in a way that anyone can understand - jargon can be intimidating. This clarity allows visitors to quickly assess whether you offer the services they need. Pricing transparency When it comes to pricing, transparency helps attract clients genuinely interested in your services and willing to pay for quality workmanship. Include a general price range for common services or offering free estimates. This encourages individuals to reach out, discuss their projects and receive accurate quotes. You'll be able to provide them with the information they need to make informed decisions. Online payment options Offer convenient online payment choices to make accepting payments online easy for both you and your clientele. Give them flexibility with multiple payment methods like credit cards, online payment gateways such as PayPal or Stripe and even electronic transfers. Streamline the payment process further by integrating an online invoicing system into your website. This feature will automatically create an invoice  with clear breakdowns of costs. Service areas of operation Clearly define your geographic area of operation, whether you serve a target city, region or have a wider service area. Posting a service area map ensures clarity for visitors, helping them determine if you can cater to their location. This avoids any confusion or inquiries from outside your service area. Online booking options Implement an online scheduling  system to make it easy for users to book appointments and services. This feature saves time on both ends by reducing back-and-forth communication and streamlining the process. It also lets viewers see your availability and select a time that works best for them. 05. Display your previous work One of the best ways to present your capabilities and build trust with clients is by sharing your previous projects. Highlight the range and complexity of projects you’ve handled. For example, include before-and-after pictures of a kitchen renovation or highlight a complex plumbing repair, along with an explanation of how you successfully resolved it. These examples will help visitors envision how you can tackle similar projects for them. Use high-quality photos Visual content plays a vital role in making your handyman website memorable. Make sure to include high-quality images and descriptions of your completed work. These visuals demonstrate the scope and quality of your craftsmanship, leaving a lasting impression on clients. Boost their confidence in hiring your services with this visual representation. Make sure these visuals are well-organized, easy to navigate and optimized for fast loading times, as users may quickly lose interest if they encounter slow-loading images.  Tip : Use a photo resizer  to compress images without sacrificing quality and ensure they are optimized for the web. Testimonials Feature endorsements from satisfied clients to establish credibility and trust. For instance, in online shops, buyers won't think about purchasing an item without any reviews. Positive feedback from previous customers is an effective way to exhibit your reliability, quality of work and professionalism. Get in touch with previous clients and ask for their feedback or consider using online platforms where past customers can leave reviews on your website. When requesting recommendations, ask open-ended questions that prompt clients to provide detailed feedback about their experience working with you. This will help you gather compelling quotes that highlight aspects of your work, setting you apart from the competition. To add authenticity and a personal touch, be sure to include: Client's name Photo (with permission) Brief description you worked on together Build a dedicated web page  or strategically place customer quotes on relevant service pages. When selecting recommendations, aim for a diverse range of projects and clients to appeal to a broader market. Consider including a mix of written and video testimonials, if possible, for a more appealing experience. 06. Create engaging content Writing web content  is a fantastic way to attract viewers and keep them interested in your handyman website. Share useful trade-related tips and tricks, like how-to guides, DIY projects or maintenance advice. By doing so, you not only demonstrate your expertise but also provide value to visitors seeking quick solutions.  Blog In order to establish yourself as an authority in your field, learn how to start a blog  on your handyman website. Regularly publish informative content, driving traffic and providing valuable insights. When you create a blog , you can cover a wide range of topics such as home improvement tips, common household repairs or seasonal maintenance advice. By sharing your proficiency in a concise and conversational manner, you can inspire and motivate your audience while establishing trust and credibility. Make sure to promote this content through various channels, such as social media platforms or email newsletters, to reach a wider base. This will not only help attract customers but also keep them engaged and interested in your brand. Social media links Curate a cohesive digital footprint by adding your social media pages to your handyman website. People in your network can be directed to your website for inquiries, to view your portfolio or to contact you directly. Conversely, website visitors can become part of your social network through the social media buttons on your site. Use TikTok to showcase home renovations, pool cleaning and other projects with before and after visuals, set to the latest music and filters. It gives viewers another way to connect with you and stay updated on your latest projects and content. Members only content Create exclusive content for a membership website  or for selling subscriptions  services, such as monthly maintenance tips or videos. This can incentivize customers to become loyal clients and stay engaged with your brand. By posting online teaching content consistently, you can establish a strong relationship with your audience and boost customer retention. Tip : Use a video maker  to create engaging and professional-looking content to share on your website or social media platforms. Call-to-action buttons Include prominent call-to-actions  throughout your website, encouraging visitors to take the next step, whether it's contacting you for a quote or booking a service. Make sure these are clear and easy to find, with strong action words that prompt visitors to take action. This not only helps improve user experience but also increases conversions and potential leads. 07. Optimize for local SEO Make sure your handyman website uses SEO features to expand visibility in your service area. This involves incorporating location-specific keywords, including your business name, address and phone number and claiming your Google My Business listing. Since handyman work is local, focus on appearing in “handyman near me” searches by optimizing your Google Business Profile so your business shows up in Google Maps. Use city-specific phrases throughout your site, such as “handyman services in [your city],” to match how people search locally. This will help searchers find you when they look for handyman services in their area. Mobile-friendly design With the majority of internet users now using their mobile devices to browse the web, having a mobile-friendly web design  is crucial. Ensure that your website is optimized for different screen sizes and devices, providing a seamless user experience. This will not only improve user engagement, but also positively impact your search engine ranking. Learn more: What is web design? 08. Maintain your handyman website Finally, it's important to update and manage your handyman website to ensure it stays relevant and interesting. By consistently maintaining your website, you can continue to attract and retain customers, showcasing your professionalism and dedication to your craft.  Keep these tips in mind as you build and manage your handyman website. Update your site : This includes your portfolio, blog content and testimonials periodically, as well as checking for broken links or outdated information. Performance analytics : Monitoring your website's performance through analytics can also help you identify areas for improvement and make necessary adjustments.  Tip : Your Wix site comes with Wix analytics  to help you track visitors, their behaviors and your site's overall impact. Learn more: How to make money as a contractor How to make money as a handyman How to start a contractor business Best businesses to start with little money Handyman website examples Keep in mind that your handyman website should reflect your unique brand and services, so embrace your creativity and make it your own. Check out these successful handyman websites built with Wix for inspiration. Chatham-Harwich Handyman Based out of New England, Chatham-Harwich Handyman website showcases a captivating gallery of before and after photos that highlight the wide range of services they offer. It's a concise and informative way to demonstrate their expertise and inspire visitors. Handyman Meno Using a simple  landing page  website, Handyman Meno promises efficient and friendly service in checking off your homeowner's to-do list. A chatbox is included, so visitors can quickly reach out with questions.  Hammer and Tool This Chicago-based handyman's website, Hammer and Tool , proudly showcases their awards and reviews right at the top of the homepage, allowing visitors to quickly assess their credentials. Working Man’s Handyman Working Man’s Handyman website has a map conveniently placed on the homepage, ensuring that the Michigan-based handyman visitors can easily locate their service area. Right above the map, there's a contact form for anyone interested in reaching out. What is a handyman website? A handyman website is not just an online representation of your business, but also a virtual storefront that should focus mainly on the customer. It allows clients to learn more about you and how you will solve their problems before they even contact you. Your business website  should supply decision makers with all the necessary details they need in one place, making it easy for them to decide to hire your services. This includes a description of the types of jobs you specialize in, your availability, service locations, contact information and any other relevant details about your business. Be inspired by these best handyman examples . Why you need a handyman website A professional and informative handyman website can positively impact your business in many ways. People go online to find everything these days, including handyman services. An online presence is key to fully benefit from these advantages. Increase your online visibility : Reaching more customers helps you to expand your business and customer base. It enables you to connect with a wider audience and raise your chances of attracting new clients. Showcase your services : By highlighting your expertise and demonstrating your knowledge in your field, you can build credibility. This can make visitors more likely to choose your services over your competitors. Enhance customer engagement : Building a convenient platform for customers to contact and hire you makes it easier for them to engage your services. By offering multiple channels of communication, such as phone, email or online forms, you make it simple for customers to get in touch and initiate business with you. Stand out from the competition : By showcasing your unique selling points, such as specialized skills, exceptional customer service or competitive pricing, you can differentiate yourself from other handymen in the market. This can help you attract more clients and establish a strong reputation in your industry. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a therapist website How to make a cleaning website How to make a handyman website FAQ Should you build your website by yourself or hire a web designer? This ultimately depends on your budget, time and skill level. Building a website by yourself with a drag and drop website builder  like Wix can be an affordable option. However, hiring a professional website designer  can save you time and ensure a high-quality website that meets your specific needs. How much does it cost to build a handyman website? The cost of building a handyman website can vary depending on several factors, such as the platform,  website design , features and whether you hire a professional  website designer . You can expect to pay anywhere from $0 for a basic website and up to $10,000 or more for a fully customized and feature-rich site. How important are professional websites for a handyman to grow their online identity and business? A professional website is key for anyone established or learning how to start a business , including tradespeople or contractors. It serves as an online representation of your brand and can significantly impact the perception of customers. With the majority of people using the internet to find services, having a well-designed and informative website can greatly increase your web presence and business growth potential.  What are the key elements of a contractor website? A contractor website should have a professional design, an easy-to-navigate layout, clear and concise messaging, a comprehensive list of services, testimonials or reviews from satisfied customers and prominent call-to-action buttons. It should also be optimized for local SEO and mobile devices to improve visibility and user experience.  What are the other advertising strategies to grow a contractor business? Aside from having a professional website, there are various advertising options to promote your business. These include social media marketing, email marketing campaigns , word-of-mouth referrals and local directory listings. You can also consider paid advertising through Google Ads or Facebook Ads to reach a wider audience and generate leads. What credentials should be included on a handyman’s website? When people are looking for a  handyman, they tend to look for credentials like licenses, insurance, certifications such as BBB A+ rating and references from previous clients. These types of certifications can indicate to prospective customers that you’re  qualified and experienced in your  field. If you have any  awards or recognition within your industry, be sure to show them off.  Additionally, make sure to include any guarantees or warranties of your  services on your website. Should a handyman be an LLC? While it’s not mandatory for a handyman to form an LLC, doing so can offer valuable benefits like liability protection and tax flexibility. An LLC separates your personal assets from business risks, which can protect you in case of legal disputes or financial issues. Additionally, it may help your business appear more credible and professional to clients. Before forming an LLC, consider your local regulations, the scale of your business and your long-term goals.

Turn your ideas into sales and start selling with Wix eCommerce →   It's easy to get lost in the hustle and bustle of starting an online store . But choosing the right eCommerce platform can save you hassle, headaches and time with making an eCommerce website  that not only looks great but runs well in the background, complete with all the tools you need to grow your business. For entrepreneurs and eCommerce  aficionados, there’s never been a better time to build your store . There is a wide range of options available to launch your venture, and we’ve curated a list of the best platforms to help you get started in creating a successful eCommerce website. In this article, we’ll cover 10 best eCommerce platforms and review their features to help you decide the best solution for starting your eCommerce business . Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: Best eCommerce platforms Choosing the right eCommerce platform can set the tone for your entire business, shaping how you sell, scale and connect with customers. This guide breaks down the leading platforms this year, with a close look at their standout features, pricing and how well they support different types of online stores. We also share expert-backed tips on what to look for in a platform so you can build a store that’s efficient, branded and built for growth. Criteria we considered Why it matters Built-in selling tools Helps you manage products, payments and inventory with less friction Design flexibility Lets you create a branded experience without heavy development Scalability Supports business growth without needing to switch platforms Marketing and SEO features Boosts visibility and drives traffic to your online store Ease of use Saves time and lowers the barrier to launch and manage your site What is an eCommerce platform? An eCommerce platform is a software application that allows businesses to create and manage online stores, facilitating the buying and selling of goods and services over the internet. These platforms provide a comprehensive set of eCommerce tools  and features to support various aspects of your operations, including product catalog management, online payment processing, order fulfillment, inventory management, marketing and customer relationship management. 10 best eCommerce platforms of 2026 Wix   BigCommerce   Squarespace   Shopify   WooCommerce   Weebly   Shift4Shop   Big Cartel   Centra   Ecwid   01. Wix Having full control over your website isn't just a luxury, it's essential. And Wix ensures that with its intuitive eCommerce interface. To start, Wix's industry-renowned website builder makes creating a site simple. It's perfect for those who may not have a technical background, offering hundreds of customizable online store templates , plus a powerful AI website maker  for creating a fully functional site in minutes. If you do have a more technical background, you can start from scratch as Wix is built on an open platform that allows you to create your own customized solutions via code. Wix’s eCommerce platform provides you with a comprehensive suite of professional tools to establish, design, manage and grow your online store. You can sell products across multiple sales channels , including native mobile apps, physical point-of-sale  (POS) systems, external eCommerce marketplaces  and social media platforms . In addition, Wix’s all-in-one approach to eCommerce goes beyond just how to make a website . It enables you to manage all aspects of running your online store from end to end, covering everything from sourcing products, managing inventory, accepting payments and fulfilling and shipping orders. Plus, built-in marketing and analytics tools mean even less reliance on outside systems. Beyond that, the platform also includes hundreds of native and third-party app integrations  to further curate a custom eCommerce experience. While many apps are free (or have free plans available), some do come at an additional monthly cost. Another key feature of Wix is that your business model isn’t limited to an online store, as the platform supports all manner of business websites . “Wix is not only an eCommerce website builder,” says Oren Inditzky, vice president and general manager of online stores at Wix. “It covers all types of business, and as such, it can allow you to further grow and expand your business. In addition to selling products, you can also offer services to book , events to attend , blogs to read and so on.” No matter how large (or small) your business is, whether it's serving directly to consumers or operating as an B2B eCommerce business , Wix’s infrastructure also promises industry-leading speed, scalability and enterprise-grade security. Thanks to the wide array of features, tools and integrations, Wix is your best overall choice when it comes to launching and maintaining a successful eCommerce store. Key Wix features Offers comprehensive, built-in end-to-end merchant and merchandising solutions Integrates with hundreds third-party apps Supports omnichannel selling across a variety of marketplaces and social media platforms Offers hundreds of customizable online store templates Has advanced AI capabilities for site building, content generation and more Offers 24/7 support Price Free and multi-solution premium plans  available Pro tip:   Your free eCommerce hosting  on Wix  is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. 02. BigCommerce BigCommerce is a good option for eCommerce businesses of various sizes and types, including enterprise operations. The platform has the fundamental tools for running a successful eCommerce store, such as SEO tools, setting up a blog and detailed order and inventory management. When you need the extra push to earn more sales, you can easily implement features like discount codes or side-by-side product comparisons to take things to the next level. For small businesses just dipping their toes, the Standard plan is a good place to start. And while it's ready to use straight out of the box with a nifty site builder, the tech-savvy can have fun tweaking the CSS and HTML code for that extra oomph. When it comes to larger businesses, BigCommerce has been highly focused on building out its suite of enterprise tools, complete with options for wholesaling, international shipping and more. You will need to contact a sales representative to discuss pricing for the Enterprise plan. Key features of BigCommerce Advanced sales and marketing tools for enterprise businesses Includes a "Buy Online and Pick Up in Store” (BOPIS) feature Offers a 15-day free trial Price Standard plans start at $39 per month 03. Squarespace Popular amongst sellers whose first priority is creating a handsome, modern-looking site, Squarespace is a website builder with eCommerce functionality, offering options for various business owners, creatives and artists to showcase their work. Getting started is straightforward, with an assortment of elegant website templates that can be customized to your liking via simple drag-and-drop interface. The platform offers two Commerce plans, each coming with a suite of built-in merchandising and analytics tools. For the more advanced plan, you also have access to additional shipping and discount tools, plus the ability to sell subscriptions . One thing of note is that Squarespace does not currently offer multichannel-selling capabilities, so there is no direct integration with other online marketplaces. Users can only use PayPal, Stripe and Afterpay for online store payments. However, you can accept in-person payments via Square if you download the Squarespace app. Key features of Squarespace No transaction fees under the Commerce plans Provides an uncomplicated and beginner-friendly interface Offers a 14-day free trial Price Commerce plans start at $36 per month Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this Wix vs Squarespace guide. 04. Shopify In deciding you want to start an eCommerce business, you’ll find there are dedicated eCommerce platforms as well as multi-faceted website builders with eCommerce capabilities. Shopify falls into the former category. Selecting your store's look is a simple process, courtesy of over 100 professionally-designed templates. While there are free themes available, choosing one of Shopify’s premium themes will come at an additional cost. Shopify's templates offer the basic framework you need to get started, and users can add additional functionality to their store via the platform’s diverse app store. As for the app store, Shopify offers more than 6,000 third-party app integrations to ensure that you can tailor the platform to your specific needs. This includes community support, marketing tools, payment processing options and more. Note that many of these apps also come at an additional monthly cost. Key features of Shopify Offers 24/7 support Integrates with more than 6,000 apps Supports omnichannel selling across online and offline platforms Price Basic plans start at $39 per month Learn more: Shopify alternatives Wix vs Shopify 05. WooCommerce WooCommerce offers a way to add eCommerce functionality to an existing WordPress site. The plugin is free to install and use, but you'll need to pay for your hosting and domain name, in addition to any extensions you decide to add. WooCommerce offers more than 800 extensions that handle things like return and warranty requests, shipping, accepting online bookings and more. These extensions range in price from free to $299 each. Design freedom is a major plus here, as there are thousands of website themes in the WordPress library that you can customize into your own digital storefront. But if technical know-how isn’t your strong suit, WooCommerce might feel somewhat challenging. After the initial setup, you're on your own. Maintenance and upgrades are all on you. But if you've got the will, WooCommerce is a canvas ready for your masterpiece. Key features of WooCommerce Open-source flexibility that works with WordPress More than 800 eCommerce extensions and integrations Offers users full control over the design and functionality of their online store Price Plugin is free; extensions range from free to $299 06. Weebly It’s often best to keep things simple when you’re ready to start a business . Weebly, which is owned by Square, is a good option if you’re in that boat. Weebly's drag-and-drop website editor is known for its simplicity; there’s no technical know-how required. The platform intuitively provides all the basics you need to get your eCommerce site up and running fast. While Weebly's simplicity is its strength, it's a bit limited in design options compared to some of the bigger eCommerce and website builders on the market. Where it shines, however, is in the fact that it offers a robust free plan that lets you set up a store without breaking the bank, complete with unlimited items, in-store pick up, automatic tax calculator and more. But, the free plan comes with one caveat: if you want a custom domain name (which you likely will), you’ll have to upgrade to a paid subscription. All in all, for those who want a straightforward, no-frills approach to eCommerce, Weebly is a solid choice. Key features of Weebly Very simple interface that works well for beginners Offers a robust free plan (though you cannot connect a domain name) Provides budget-friendly premium plans Price Free and premium plans available starting from $13 per month 07. Shift4Shop Ever heard of 3dcart? It's now called Shift4Shop, and it's a good option for folks wanting a free eCommerce solution, no matter what type of business  they run. Shift4Shop is a fully hosted shopping cart, so you won't have to worry about coding or technical setup. You can create as many product pages as you like, plus you have access to a built-in blog, SEO tools, email marketing, coupon system, gift registry setup and more. One of the star features of Shift4Shop is that there are no transaction or setup fees. In fact, you can run your online store entirely for free if your monthly sales are $500 or more. If you process less than that, you may be charged a monthly software as a service (SaaS) fee. Shift4Shop offers free domain name registration for all plans. However, it’s worth noting that this platform is for U.S.-based sellers only. Key features of Shift4Shop Does not charge transaction fees (though you may pay a monthly SaaS fee) Offers free domain name registration for all plans Stores processing over $500 pay nothing for the platform Price Free for businesses that process at least $500 per month; $29 per month otherwise 08. Big Cartel If you’re a creative type, you probably want to spend less time and effort figuring out how to sell online  and more time, well, creating. Big Cartel stands out as an affordable option for artists who want to sell their pieces online, making your creations the star of the show. Big Cartel does this by making it really simple to set up a basic site with the essentials. You can list up to five products for free, or upgrade to a paid plan to list between 50 and 500 products. All plans allow you to use a custom domain name and come with an assortment of basic eCommerce tools, including real-time stats, shipment tracking and sales tax automation. To note, Big Cartel only offers a handful of templates and themes to choose from. But if you're an artist or creative person and want a platform that's simple and straight to the point, Big Cartel is a good choice. Key features of Big Cartel Offers a budget-friendly option for creatives Users can accept payments in-person with the Big Cartel app Integrates with Facebook Shop for cross-channel selling Price Free and premium plans available starting at $9.99 per month 09. Centra One of the newer kids on the eCommerce block, Centra has already caught the eye of accessory and apparel brands like Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts and Sandqvist. With Centra being a headless SaaS tool, you can craft any front-end experience you desire without compromising on back-end efficiency. Its user experience and interface are designed not just for looks but for intuition, guiding you through the setup process relatively easily. As for products, whether you're offering bundled deals or individual items, Centra offers robust product and catalog management. Native support ensures that the journey from ideation to product listing is smooth. In the vibrant world of fashion and direct-to-consumer brands, Centra stands out as a quality contender, merging simplicity with efficiency. Key features of Centra Provides an effective eCommerce solution for fashion and lifestyle brands Options for direct-to-consumer and digital wholesale commerce Offers five-star support Price Not publicized; contact Centra for a quote 10. Ecwid Thinking about how to start an online store  for your small business? Or maybe you have a blog and want to add a shop to it? Ecwid might be what you're looking for. At its core, Ecwid is a shopping cart tool for websites. The platform allows you to build an online store that integrates right into your existing website or blog, including your Wix website . There's also a newer feature called "Instant Sites" that allows users to create a standalone landing page quickly, which is useful if you need a special page for a product or an event. If you're just starting out and have five or fewer products to sell, Ecwid's free plan has you covered, albeit with very basic functionality. Paid plans are available for 100 up to unlimited products and offer additional eCommerce tools such as automated tax calculations, POS integration, an abandoned cart saver and more. Key features of Ecwid Does not charge setup or transaction fees Offers a simplified approach to online selling Provides quick integration of an online store into an existing blog or website Price Free and premium plans available starting at $19 per month Eager to start selling? Sign up  for Wix today and test drive our site builder for free. How to choose the best eCommerce platform Choosing the best eCommerce platform for your business means identifying your specific needs, budget and long-term goals. Here are some steps to help you make an informed decision about what's right for starting your business : Define your requirements:  Start by identifying your business requirements, including the type of products you sell, expected sales volume, desired features, scalability needs, budget constraints and technical expertise. Consider factors such as ease of use, customization options, integrations and support. Research available options:  Research the best eCommerce platforms available in the market, considering factors such as features, pricing, user reviews and industry reputation. Consider ease of use:  Evaluate how user-friendly the platform is for building and managing your online store from both the administrator and customer perspectives. Check for intuitive interfaces, drag-and-drop functionality and tools that make it easy to handle products, orders and other key tasks. Also, consider if the platform provides customizable templates and themes to align with your branding. Evaluate features:  Compare the features and flexibility offered by each platform, including product catalog management, payment processing options, shipping and fulfillment capabilities, marketing tools, analytics and scalability. Determine whether the platform supports your desired integrations with third-party apps, payment gateways and shipping carriers. Assess pricing:  Evaluate the pricing structure of each eCommerce platform, including monthly fees, transaction charges, setup costs and any additional expenses for add-ons or premium features. Consider the total cost of ownership over time by factoring in your projected sales volume and growth. Look for platforms with transparent pricing and scalable plans that fit your budget. Review customer support:  Evaluate the level of customer support and resources offered by each eCommerce platform, including documentation, tutorials, community forums and dedicated support channels. Consider whether the platform provides responsive customer support, ongoing updates and training resources to help you succeed. Test drive:  Take advantage of free trials or demo accounts offered by the best eCommerce platforms to test their features, functionality and user experience firsthand. Use this opportunity to explore the platform's capabilities, experiment with customization options and assess whether it meets your expectations. Consider long-term scalability:   When selecting an eCommerce platform, think about your business's future growth. Can the platform handle increasing sales and product volume as your business expands? Choose one that can support growing traffic, sales and product offerings without major disruptions or expensive migrations. Look for options that prioritize scalability, flexibility and room for growth. Learn more: How does eCommerce work? Key features of the best eCommerce platforms It's important you make sure you have access to all the features you need to build your eCommerce site. Here are the key ones: Storefront creation:  Tools for designing and customizing the look and feel of the online store, including templates, themes and layout options. Product management:  Capabilities for adding, editing and organizing product listings, including descriptions, images, pricing and inventory levels. Shopping cart:  Secure shopping cart functionality that allows customers to add items to their cart, review their selections and complete the purchase process with integrated checkout and payment gateways. Payment processing:  Support for various payment methods, such as credit/debit cards, digital wallets, bank transfers and alternative payment options, ensuring secure and convenient transactions. Order management:  Tools for managing orders, including order tracking, status updates, invoicing and fulfillment processes, to streamline operations and ensure timely delivery. Inventory management:  Features for tracking and managing product inventory levels, including stock alerts, backorders and automatic inventory syncing across multiple sales channels. Marketing and promotion:  Built-in marketing tools, such as email campaigns , discount codes, loyalty programs and SEO optimization , to attract customers, drive traffic and increase sales. Analytics and reporting:  Reporting and analytics tools, like Wix Analytics , to track key performance metrics, monitor sales trends, analyze customer behavior and make data-driven decisions to optimize business performance. Security and compliance:  Built-in website security measures, such as SSL encryption, PCI compliance and fraud detection, to protect sensitive customer information and ensure secure transactions. eCommerce hosting: Reliable hosting services that ensure your online store is always accessible with fast loading times, scalability to handle traffic spikes and robust uptime guarantees. Hosting should also include features like backups, domain management and support for custom domains. AI capabilities: Features powered by artificial intelligence, including personalized product recommendations, automated chatbots for instant customer support, dynamic pricing strategies and AI-generated content suggestions to enhance user engagement and streamline business operations. Learn how to design a website with AI . Best eCommerce platforms FAQ Which eCommerce platform is best for beginners? For beginners looking to start an eCommerce business, it's important to choose a platform that's user-friendly, comes with strong customer support and offers essential features without being overly complicated to setup and run. For example, Ease of use: Wix is known for its intuitive drag-and-drop website builder, making it easy for beginners to design and set up an online store without any coding knowledge. Templates: Wix offers a wide range of professionally designed templates specifically for eCommerce. Tools: Wix covers all the eCommerce essentials, including payment gateways, inventory management and marketing tools. Which eCommerce platform is best for profitability? The profitability of an eCommerce platform can depend on various factors including the type of products or services you sell, your business model, scalability and how efficiently you use the platform's tools and features. While no platform guarantees profitability, certain platforms have proven to be highly effective at driving sales and growth for online businesses. For example with Wix, Ease of use: User-friendly interface which lets you quickly set up and manage your store, letting you focus more on marketing and sales. Design: Professionally designed templates can help create a visually appealing storefront, potentially attracting more customers. Marketing tools: Built-in marketing tools, such as email campaigns and social media integrations, can help drive traffic and increase sales. How much does an eCommerce website cost? The cost of an eCommerce website varies based on its features and complexity. Platforms like Wix offer customizable website builders, with basic plans priced between $17 and $36 per month. For small businesses, professionally designed websites with advanced features can cost anywhere from $1,000 to $10,000. Fully custom-built solutions for larger businesses usually start at $10,000 and can rise significantly depending on specific needs. What eCommerce platform is best for a small business? The best eCommerce platform for small business depends on your needs, budget and comfort with technology. Wix offers user-friendly tools, affordable pricing and powerful features. It stands out with its flexibility and design options including essentials like secure payment processing, inventory management and customer support, helping you confidently start and grow your online store.

Your business ideas deserve a website, secure your domain to begin →   Every online store starts with one decision: what will you sell and who’s it for? That’s the first step in starting an eCommerce business . If you already have a niche or industry in mind—awesome. You’re ahead of the game. If not, don’t stress. There are plenty of things to sell to make money , from physical products to digital goods. Explore different business ideas , test what excites you and pay attention to what people actually want to buy. The right idea often starts with curiosity and a little experimentation. To help you out, we’ve put together this list of 19 profitable eCommerce business ideas with high profit potential. Learn why each category is trending and draw inspiration from some real-world examples of companies that are doing it right. When you’re ready, create your online store with the Wix  online store builder . Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. 19 profitable eCommerce business ideas Fashion products Sustainability-focused products Car parts Furniture and home decor Groceries and foods Shoes Jewelry CBD products Beauty products Subscription boxes Crafts and handmade products Plants and garden products Electronics and IoT devices Mental health and wellbeing products Wedding products and services Pet foods and products Women’s health products Educational materials and courses Baby and children's products 01. Fashion products The opportunity:  Global market value for the online fashion business is expected to hit $1 trillion by 2025. That translates to an annual growth rate of 7.2%, according to data from  Statista . The possibilities:  Fashion is a hyper-competitive industry but with so many niches and personal styles out there, there are still plenty of ways to  start your own clothing line  or  start a t-shirt business . Alternatively, you could  start an online boutique  featuring handmade items and/or items curated from brands and designers that you love. A dropshipping or print on demand company can help you get started quickly. Under this model, you can outsource manufacturing and fulfillment to a trusted partner, and focus your energy on designing a diverse range of products.  If you have a flair for creativity, an eye for fashion, or even just a geeky love for funny slogan t-shirts, a fashion business could be the way to go. Fashion ecommerce businesses to learn from: Celia B  - Sells high-quality garments with colorful textiles and patterns inspired by cultures around the world Owl Kitty  - Sells t-shirts and merch featuring their Insta-famous black cat Learn more: eCommerce photography Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Find the best look for your clothing business with these  fashion website templates . 02. Sustainability focused products The opportunity:  The demand for sustainable eCommerce practices continues to rise. Nearly half (49%) of consumers paid a premium—an average of 59% or more—for sustainable goods,  IBM research  shows. Fashion resale in particular is expected to grow three times faster than the global apparel market overall, according to  ThredUP . The possibilities:  Sustainability isn’t a product as much as it is a classification of business. It includes reusable, biodegradable, and sustainable products. Incorporating a sustainable ethos into your branding and operations can help consumers reduce their eco-footprint. If you’re looking to create an eco-friendly brand, consider selling garments sourced exclusively from fairtrade manufacturers or dipping your toe into fashion resale. You could  sell vintage clothing online , sourcing clothes from thrift stores, wholesalers, flea markets and elsewhere. Just like any other fashion boutique, your vintage store could appeal to a specific audience—bet it people who are searching for fits from a specific decade, occasion wear, or rentable designer clothes. Sustainable ecommerce businesses to learn from: By the Moon Vintage  - Sells premium romantic vintage fashions Mananalu  - Aims to “unplastic our planet” by selling water in recyclable aluminum bottles Shampoo with a Purpose  - Aims to reduce plastic waste by selling shampoo and conditioners in solid bars 03. Car parts The opportunity:   The average car has  roughly 30,000 parts  including all the nuts and bolts that keep it in one piece. And across both B2C and B2B segments, finding car parts online is becoming increasingly popular. The possibilities:  To differentiate your business, consider  selling car parts  from specific categories, such as service parts, electrical parts, and interior or exterior parts. You could sell more complex components to mechanics, or sell hydraulic lift kits, neon light kits, and other accessories for DIY auto-enthusiasts. ecommerce car part businesses to learn from: I-5 Autohaus  - Offers aftermarket Mustang, Explorer, and Camaro parts CarbonTastic  - Sells bespoke custom carbon fiber steering wheels Smyth Performance  - Sells kits that can turn a VW beetle into a pickup truck 04. Furniture and home decor The opportunity: You don’t have to binge home shows on Discovery+ to cash in on the surging furniture market. Home decor sales are expected to grow to $805.75 billion by 2026, according to  ResearchandMarkets data . The possibilities:  Whether you’re a carpenter, interior designer, or reseller, turn your passion into a profitable business idea by learning how to  sell furniture online . You could design, source, and manufacture your own products. Or, partner with a dropshipper to sell an array of ceramics, linens, and other home decor from around the world—without having to take care of storage of shipping yourself. Artists, photographers, and graphic designers can tap into this segment too. Partner with a print on demand company to reproduce your work into stylish home goods. Get inspired: Ready-to-launch business initiatives 05. Groceries and food The opportunity: Grocery delivery eCommerce in the US is on track to surpass $455 billion by 2029 . With around 138 million shoppers already using online grocery services, this growing customer base makes up a big slice of the population. And the best part? It’s only going to keep expanding in the years ahead. The possibilities:  Convenience largely drives online grocery shopping. Be it to find a greater variety of foods, or to avoid hopping in a car to pick up groceries, consumers are increasingly turning to online stores to restock their pantries. When you choose to   start a food business , it’s important to define a specific niche to reach out to. Offer vegetarian or vegan products, locally harvested, or organic foods. Or, sell foods that tailor to specific dietary needs (sugar-free, gluten-free, soy-free, etc.). Another option: sell gourmet items—like handcrafted chocolates, unique jams,or infused oils—that consumers can’t find in their local stores. You might decide to make your own food products from scratch, but that can be tricky if you’re not familiar with how to develop, brand and get the right approvals for selling consumables. If you're exploring how to make money online , dropshipping is a great alternative. Just note that shipping may take longer when working with overseas suppliers. Businesses to learn from: The Spice Suite  - Sells gourmet spice boxes for home cooks La Tapatia Tortilleria  - Offers a range of non-GMO tortillas I Love Caviar  - Provides a touch of gourmet at affordable prices 06. Shoes The opportunity:   The global footwear market is stepping up, with users expected to reach 2.3 billion by 2029 . An annual growth rate of 7.06% from 2025 to 2029 is set to push the market to an impressive $190.32 billion by 2029. The possibilities:  Shoes are a staple of everyone’s wardrobe, and while particular styles may rise or wane in popularity depending on trends or the time of year, footwear is always in demand. That’s why choosing to  sell shoes online  can be a lucrative endeavor. If you’re thinking about jumping into this industry, consider starting off by selling shoes geared towards a specific buyer segment, e.g., women’s shoes, men’s shoes, sneakerheads, or children’s shoes. Alternatively, you could offer specialty footwear designed for ballroom dancers, ballerinas, or construction workers. Shoe eCommerce business ideas to learn from: Evolve clothing gallery  - Features a thoughtfully curated collection of men’s footwear to complement their apparel collection b.c.e. Shoes  - Offers bespoke athletic, boardroom, and casual shoes targeted at colleges and greek organizations 07. Jewelry The opportunity:  The jewelry industry is worth $229.3 billion in the U.S., according to  Capital Counselor , and the online jewelry industry makes up a solid portion of that.  Statista  additionally reports that the global jewelry market is expected to reach $307 billion by 2026. The possibilities:  If you have the skills to create your own standout jewelry, or have a great eye for spotting trendy pieces, an eCommerce jewelry business may be right for you. There are plenty of niches to pursue when  starting a jewelry business , whether you decide to target a high-value or low-value market. You could handcraft niche products like diamond engagement rings or striking costume pieces that help consumers refine their look. Or, source fashion jewelry that mimics what’s on the catwalk, and dropship pieces from international suppliers or wholesalers. Jewelry ecommerce businesses to learn from: Darby Pritchards  - Sells a wide range of jewelry, fit for various occasions, at affordable prices 08. CBD products The opportunity:  Driven by expanding regulatory approvals, the CBD products market is expected to grow and reach $12.64 billion by 2026, according to  ResearchAndMarkets data . The possibilities:  CBD has been making waves in the health and wellness industry over the past few years. CBD can be found in everything from skincare products to pet treats—and it’s not uncommon to find CBD products in grocery stores across the country. Popular CBD products today include teas, lotions, salves, and drops. If you want to sell CBD online, you’ll need to do plenty of research before you source, create, or dropship any products. You’ll need to comply with federal, state, and local laws, and FDA guidelines in the U.S., along with strict marketing and copywriting restrictions. Furthermore, you’ll need to identify a payment provider that works with CBD merchants. For more information, check out the  FDA’s guidelines  or consult a lawyer. CBD ecommerce businesses to learn from: Physicians' Preferred  - Sells U.S.-grown CBD products that are non-GMO, vegan, and gluten-free Go Green Hemp  - Offers a wide range of CBD products online, plus uses their website to educate shoppers about CBD and share lab test results that show the purity and potency of their products 09. Beauty products The opportunity:   Beauty sales are on the rise, reflecting the steady growth of the beauty and personal care market. In the U.S., this market is set to grow by $16.1 billion (15.37%) between 2025 and 2030, hitting a record $120.81 billion. With ten years of consistent growth, the industry shows no signs of slowing down. The possibilities:  The beauty industry keeps undergoing its own makeover, with niche markets finally getting the attention and support they’ve long deserved. Products for people of different ethnicities, organic beauty products for users with sensitive skin, and sustainable beauty products are among the top sub-markets. If you’re ready to  start a makeup line  in a space dominated by major players, you’ll need to focus on creating distinctive products. Stand out by offering high-quality products and white-glove customer service. Focus on what customers want: easy application, long-lasting and vibrant colors, and/or eco-friendly ingredients. Learn more:  How to start a beauty business Beauty ecommerce businesses to learn from: House of Suppliez   - Sells monthly nail and lash beauty box subscriptions at affordable prices 10. Subscription boxes The opportunity:   The subscription eCommerce market is set to soar, with growth projected at 68% during the forecast period. By 2030, it’s expected to reach around $6.4 trillion , showing just how much this industry is reshaping the way we shop. The possibilities: If you have great products that are ideal for repeat purchases, then subscription boxes may be a good core offering or extension of your existing business. Selling subscriptions  is lucrative and unlimited. For example, you could start a subscription box  for just about anything: clothes, socks, pet toys, chocolate, coffee, children’s educational toys, luxury goods, makeup, home decor, meals, produce, and even puzzles. The great thing about a subscription business is that it offers you regular recurring revenue. A helpful hint: consider targeting younger generations. More than one-third of millennials (34%) and one-fifth of Gen Z shoppers (22%) are currently trying and are likely to continue to use subscription services, according to  GFK . Subscription businesses and ideas to learn from: Napa Wild  - Offers weekly shipments of fresh produce boxes Beacon Book Box  - Offers monthly subscriptions for fans of young adult fiction 11. Crafts and handmade products The opportunity:  Sales in arts and crafting sales are on track to reaching $9.9 billion by 2028, says  Vantage Market Research . The possibilities: Turn a personal hobby into a business by  selling crafts online . There are many things to make and sell like custom art or handmade jewelry. Or sell custom metalwork, pottery, and hand-knitted mittens. You could even learn to  start a candle business , which offers low startup costs and high profits. Whatever it may be, make sure you choose a craft that’s sustainable and scalable. There are multiple places where you can cash in on your crafts, including marketplaces like Etsy, an online store, or niche alternatives to Etsy. It’s recommended that you don’t solely rely on marketplaces where you lack control of the user experience and branding. Instead, create an online store that serves as the flagship destination for your brand, and expand to marketplaces for additional exposure. Craft ecommerce businesses to learn from: Coal & Canary Candle Company  - Offers cheeky candles for playful personalities. Sena Runa  - Sells delicate paper art products Handlebend  - Offers custom copper works and mugs Learn more:   Hobbies that make money 12. Plants and garden products The opportunity:   By 2027 the online plant market is expected to reach US$18100 million, meaning it would have doubled in value since 2021. The possibilities:  Turn your green thumb into profits by selling plants online. You could sell a variety of houseplants, tropicals, or succulents—three categories that have shown significant growth in garden center sales. Boost your business with garden essentials like stylish pots and practical gardening tools. These popular items attract everyone from beginners to experienced gardeners by combining function with style. Self-watering planters are a big trend, making plant care easier and encouraging healthier plants. If you’re targeting plant sales to specific age groups, don’t leave out millennials.  Seven in 10 millennials  reportedly call themselves “plant parents,” and 40% of them say they’re looking to buy new houseplants (or should we say “plant babies”), Plant focused ecommerce businesses to learn from: Robert Plante Greenhouses  - This Ottawa-based garden center made a spectacular pivot from brick-and-mortar sales to  eCommerce  during the pandemic, and their online store remains strong today Learn more:   How to start a flower business ,  How to start a landscaping business,  How to start a lawn care business 13. Electronics and IoT devices The opportunity: By 2030, the U.S. consumer electronics market is set to hit $261.9 billion . Growing at 4.6% annually, this industry keeps powering forward as tech transforms how we live. The possibilities:  Smart devices and advanced electronics add convenience to our on-the-go lives. That makes selling IoT products a top eCommerce business opportunity. Sell doorbell cameras, Wi-Fi controlled thermostats or other popular smart home devices. Alternatively, sell drones and drone accessories to real estate agents, wedding photographers, videographers, and Instagram influencers who now use them regularly. If you’re technically savvy, you can design and manufacture your own IoT device. But if you’re not a techie, you can hire people to bring your idea to life or choose a dropshipper who will supply a range of low-cost electronics that you can sell. IoT ecommerce businesses to learn from: Beagle Drones  - Offers drones and drone accessories, using its online store to feature impressive footage shot with its products 14. Mental health and wellbeing products The opportunity:   The global mental health and wellness market is set to grow 8.3% annually, reaching $282.45 billion by 2030 . Technology is leading the charge with teletherapy, mental health apps, AI, VR and wearables transforming how care is delivered. These tools are making support more accessible, personal and effective than ever. The possibilities: Between weighted blankets, calming teas, and natural oil diffusers, there’s a large variety of products that you can consider selling in the wellness category. Products like acupressure mats, light therapy lamps, and meditation apps are growing in popularity as younger generations look to enhance their mental health and wellbeing. If you choose to enter this field, be sure to emphasize any credentials or professional endorsements that can build trust. Thoroughly explain how your products work and how they benefit the body in your product descriptions, and back up all claims with scientific evidence. Mental health ecommerce businesses to learn from: Sootheze  - Sells an array of microwave-safe weighted and aromatherapy products (including stuffed teddy bears, blankets and wraps) that reduce anxiety 15. Wedding products and services The opportunity: When brides-to-be and grooms-to-be brainstorm their perfect weddings, a growing number of them are jumping online for inspiration. According to   Applied Analytics , the global wedding industry is expected to grow by 4.8% and reach $414.2 billion by 2030. The possibilities:  As more couples take their wedding registries online and search ideal locations for their destination weddings, the opportunity is ripe for eCommerce sellers. Consider offering custom wedding signage or accessories, like centerpieces and guest books. Other product ideas: artificial flowers, handmade wedding gowns, bow ties, wedding guest favors, custom cake toppers, and more. If you’re a super-organized person who works well under pressure, you could even offer wedding planning services virtually, in addition to selling products. Some eCommerce businesses cater to the entire wedding journey, from engagement to the honeymoon, in an effort to tap into a wider market. Wedding ecommerce businesses to learn from: Box and Bow  - Sells gift boxes for bridesmaids, alongside bespoke hand-carved proposal boxes 16. Pet foods and products The opportunity: In the U.S., 70% of households own a pet, according to  American Pet Products Association data . The global pet industry market is also expected to reach $350 billion by 2027, reports  Statista . The possibilities: Finding a pet care niche to break into and curating related products could bring you plenty of bacon. Some online pet care brands have practically become household names, showing how much people love pampering their pets with carefully selected treats, toys, and cushy beds. You might choose to take a practical path, sourcing durable toys for tough chewers, supportive beds, and joint supplements for dogs with hip dysplasia. Or, you might choose a more fun and playful route like beautiful pet kennels, decorative jackets, or training hoops. You could design and manufacture new products to meet pet owners’ pain points or exercise your culinary skills by making delicious pet treats. Think about what niche is underserved and target that. Pet ecommerce businesses to learn from: Instachew  - Sells a complete line of smart, practical, and innovative pet products, including their signature Instachew Smart Pet Feeder 17. Women’s health products The opportunity: Increasing interest in healthy living is driving growth in the global health and beauty supplements market, which is expected to reach $84.8 billion by 2030, according to  Report Linker  data. The possibilities: New women’s brands are popping up in every conceivable category, including vitamins and supplements, hair care tools, hair accessories, and size- and color-exclusive shapewear. Electronic gadgets for facial skincare are also among the top-trending women’s products. Think, what could be your USP? What pain point do you want to solve and how can you do it better than the products already out there? If you’re new to the women’s health space, note how women’s products have always had a “ pink tax ” associated with them, but quality hasn’t always measured up to the price. So, your brand could benefit from focusing on quality, as well as products made from eco-friendly, nontoxic materials. Womens health ecommerce businesses to learn from: NuolaWigs  - Offers natural looking wigs for women with complete or partial hair loss Fertilix   - Specializes in prenatal dietary supplements that support optimal reproductive health 18. Educational materials and courses The opportunity:  The global elearning market is forecast to hit $325 billion by 2025, nearly doubling in a decade, says   Techjury . The possibilities: Whether you’re targeting parents looking for homeschooling aids or educators looking for schooling resources in science, math, and literacy, there are many sectors to tap into. It pays to get creative and think outside the box, too. Kits teaching kids about cooking, astronomy, or a foreign language can take off just as quickly as a classic math kit. Note that digital education isn’t limited to kids. Since the pandemic, adults across the world have had added time to take up new languages, hobbies, and interests. Digital products and courses are top-or-the-class in this market. Users want the freedom to learn through any device, whenever—and wherever—it suits. Education based ecommerce businesses to learn from: Hanson’s Anatomy  - Sells bright and colorful study guides Learn more:  How to start a tutoring business 19. Baby products The opportunity:  Oh, baby. The market for infant toys, baby gear, and baby apparel alone is expected to grow to $13.61 billion by 2026, according to data from  Technavio . The possibilities:  Many parents will spend a pretty penny on their little ones, which is why selling children’s toys, clothing, or accessories can be a profitable venture. Some ways that you can differentiate your business: offer lower-cost products that cater to budget-minded parents. Or, sell sustainably made or heirloom-quality products that appeal to parents who are willing to pay extra for higher-end items. In this market, word of mouth is powerful, so sharing customer reviews and providing social proof across your digital channels will help you grow your business. Wix stores that add third-party review apps see an average 10% increase in both overall sales and average order value within the first 60 days. Baby focused ecommerce businesses to learn from: Bonsie  - Sells baby wear that promotes skin-to-skin contact between infants and mothers Cotton Balloon  - Offers curated wooden educational toys and children’s bedroom decor Learn more: How does eCommerce work? How to start an eCommerce business Starting an eCommerce business can be a profitable and rewarding endeavor, but success comes from careful preparation and a clear roadmap. By following these structured steps, you’ll be equipped to build and grow a thriving online store: Identify your online business niche : Pinpoint a specific area or audience to focus on to set your business apart and meet a targeted demand. Do market research : Analyze trends, competitors and customer behaviors to validate your niche and uncover potential opportunities. Select the right product mix : Choose a range of products that align with your niche, balancing customer demand and profitability potential. Secure product sources : Find reliable suppliers or manufacturers to ensure consistent product quality and timely order fulfillment. Write a strong business plan : Map out your goals, strategies and financial projections to guide your business toward sustainable growth. Set your business name and legal structure : Register a memorable name and choose the appropriate legal entity to solidify your business identity and protect assets. Choose an eCommerce platform : Select a user-friendly and scalable platform, like Wix, to create and manage your online store with ease. Create your online store : Design a professional-looking website, showcasing your products with high-quality visuals and clear descriptions. Manage your eCommerce business finances : Track expenses, sales and profits using tools or software to maintain a healthy financial foundation. Market your eCommerce business : Use SEO, social media, email campaigns and paid ads to reach your target audience and drive traffic to your store. How to choose an eCommerce business idea With so many options for your business, how do you select which niche is best for you? Start by asking yourself these questions. What am I interested in and what do I know?  If you love fine jewelry but don’t know how to tell a diamond apart from a CZ, you’ll face a steeper learning curve and will need to recruit an expert before getting started. However, if you know everything there is to know about animation, then you can consider  making money as an animator . So, think about what you’re passionate about, what you already know, and see where you have an upper hand.  What do I have the startup funds for? Print on demand businesses carry smaller startup costs when compared to eCommerce businesses that choose to manufacture their own prices. While you can always bootstrap your business, think about how you can start on solid financial ground. What problems can my products help solve? For example, do you personally struggle to find pet-safe, weed-killing products for landscaping? There’s likely other people who do too. Explore if this is something you can find a solution for and can effectively market to people who face a similar problem. What’s trending in my market?  Is there an abundance of competition in the industry that you’re considering? Is someone already doing what you want to do? Competition is an important factor when deciding on the right line of business. Heavy competition may mean it will take your business longer to reap profits but if you have a great eCommerce business idea, you can make it stand out with outstanding marketing, customer service and a beautiful website. Once you have your business idea sorted, move on to building an ecommerce website to start selling. Learn more: AI business ideas Already an eCommerce business owner? Don't miss out on maximizing your seasonal sales. Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today while  growing your ecommerce business . Why start an eCommerce business? eCommerce has become more accessible than ever. It allows entrepreneurs to reach a global audience, work flexibly and scale easily. That said, there are both advantages and challenges to consider. Advantages of starting an eCommerce business Starting an eCommerce business offers numerous advantages: Low startup costs One of the biggest appeals of ecommerce is its low barrier to entry. You don’t have to rent a storefront, pay for utilities or hire a large team to get started. Depending on your business model, you might not even need to hold physical inventory. Global reach and location independence An eCommerce website allows you to sell to a worldwide audience, as long as you’re set up for international shipping. This access to new markets isn’t achievable with a local business alone. Plus, you can run your store from anywhere. Scalability Unlike a physical store, an eCommerce business can scale easily. If demand for your product increases, you can expand your offerings simply by adding more products to your site or increasing ad spend to bring in more traffic. With the right infrastructure, scaling doesn’t require as much overhead or complexity. Also, managing an eCommerce business got easier than ever, as new AI driven tools and features make running an ecommerce business more scalable. One example is the Wix AI Site Chat . It delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Disadvantages of starting an eCommerce business It's also important to consider the challenges of starting an eCommerce business: High competition While it’s easier than ever to start an eCommerce business, the low barrier to entry means you’ll face fierce competition. Not only do you need to stand out among countless small businesses, but you’ll also contend with retail giants like Amazon. Fragility of online operations Ecommerce businesses can be sensitive to logistical and supply chain disruptions. Shipping delays, stock shortages or quality control issues can quickly lead to unhappy customers. If you work with third-party vendors or rely on dropshipping, you’re dependent on their reliability, which means you might not always have control over the customer experience. eCommerce business ideas FAQ What's the most profitable eCommerce business idea? There's no one-size-fits-all answer to this question, as the most profitable online stores vary depending on the products they sell and the market they target. However, some of the most profitable online stores sell: Handmade goods:  Handmade goods often have high profit margins because they are unique and can be sold at a premium. High-ticket items:  High-ticket items, such as electronics or furniture, can also be very profitable because they sell for a lot of money. Niche products:  Niche products, such as those that target a specific audience or interest, can also be very profitable because they don't have a lot of competition. Which type of eCommerce business is best to start? There are many different types of ecommerce businesses, so it's important to choose one that's right for you. Some popular options include: Dropshipping:  This is a business model where you don't need to hold inventory. When a customer makes a purchase, you simply order the product from a supplier and have it shipped directly to the customer. This is a great option for beginners because it's relatively low-risk. Wholesale:  This is a business model where you purchase products in bulk from a supplier and then sell them at a profit. This can be a profitable business model, but it requires more upfront investment than dropshipping. Retail:  This is a business model where you sell products directly to consumers from your own website or store. This can be a very profitable business model, but it requires a significant investment in time and money. What are some good eCommerce business ideas for beginners? Dropshipping because of its low entry costs and no need to hold inventory. Print on demand, for many of the same reasons as dropshipping, it's also low risk in terms of initial investments. Online courses, or digital products can be quick and easy to create, and all you need to sell them is a website. What are some super unique eCommerce business ideas? Customized products always make for unique ecommerce business ideas. Think customized pet collars or bowls, for example. Niche subscription boxes can also be a unique idea, depending on what you choose to sell. Is it difficult to start an eCommerce business? Starting an eCommerce business is relatively accessible thanks to tools like website builders and online marketplaces, but it comes with challenges. You’ll need to decide on a niche, set up a professional site and develop marketing strategies to stand out in a crowded market. While there’s a learning curve, careful planning and persistence make these hurdles manageable. How long after starting an eCommerce business will I be profitable? Profitability depends on factors like your niche, pricing and marketing efforts, but it typically takes several months to a year. Early stages involve upfront investments in your website, operations and marketing, which may delay profits. With efficient cost management and consistent customer growth, you can expedite this timeline.

Turn your ideas into sales and start selling with Wix eCommerce →   Building an eCommerce website is a significant and inevitable step in launching your  eCommerce business . And it can feel like a big undertaking. After all, there are tons of nitty gritty details, research and design considerations to juggle when you’re first learning how to create an ecommerce site. Fortunately, this handy guide can get you started with all the essential tips for creating a site to sell that’s unique and professional. Still not sure what is an ecommerce website , we've got that covered too. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. How to make an eCommerce website in 9 steps Research your audience Pick the right eCommerce platform Design your eCommerce website Create and optimize your product pages Set up payments Set up shipping and delivery Choose, register and connect your domain name Test and launch your eCommerce site Market and promote your eCommerce website 01. Research your audience Start your eCommerce journey by defining your audience. Understand who they are, what they need and how they shop online. Combine this with a clear understanding of your product range and business goals to guide your website design and functionality. This crucial first step sets the foundation for building a website that truly connects with your customers.  For example, if your audience is busy professionals looking for quick meal solutions, design your website to meet their needs. Focus on easy navigation, highlight meal prep times and ensure a smooth checkout process. By creating a user-friendly experience tailored to their lifestyle, you build trust, encourage engagement and inspire them to keep coming back. 02. Pick the right eCommerce platform When you’re  making a website  from the ground up, you can choose to host it yourself or tap an eCommerce website builder or platform. Independently hosting a site yourself gives you total control but it’s expensive and time-consuming. Self-hosting means you must handle website development , website maintenance and your site's security all on your own. If you’re not technologically savvy, you’ll need to hire a professional who is or opt for a hosting plan. Read more: Web hosting costs Alternatively, you can choose to use a hosted eCommerce platform or website builder. Cloud-based platforms like  Wix for eCommerce  make setting up your store easy. Look for a platform that offers an easy-to-use website builder, plus tools for managing multiple aspects of your business, from marketing and sales, to inventory management and fulfillment. You can also explore these best eCommerce website builders to help you decide. The platform you choose can impact the management, promotion and user experience on your store, so choose carefully. Read also: Wix vs. Wix Studio When it comes to choosing how and where to make your eCommerce site you'll want to consider some of the following crucial features and capabilities: Mobile friendliness : Seek a platform that offers responsive themes and templates, ensuring that the elements of your online store will automatically adapt to fit various screen sizes. Check out all of Wix’s   eCommerce website templates , which are all designer-made and mobile-responsive. You can also choose from a range of fully responsive website templates from Wix Studio. Security : Your platform-of-choice should offer fraud prevention, data backups, and other  eCommerce website security  measures that keep your site and data well-protected. In addition, if you plan to accept credit card payments, PCI compliance is a must. Reliability : Given that every second of downtime puts your sales in jeopardy, it’s crucial to find an e-commerce platform that has the infrastructure and resilience to handle any volume of traffic to your site. Ideally, it should support limitless scalability and take measures to prevent eCommerce site crashes, especially during peak selling periods. Learn more about Wix's robust web hosting with every site. Back-office tools: Select an eCommerce website builder that supports all the major functions, apps and automation that you need to grow your business in the right ways. Think about the tools necessary for managing your inventory, product listings, shipping solutions, orders, and more. Multichannel selling  capabilities : As you grow your eCommerce business, chances are that you’ll want to expand your reach with the help of third-party marketplaces, social media and other channels. Get ahead with a platform that lets you manage your sales and marketing channels from a single dashboard. AI site chat capabilities: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Learn more: Squarespace alternatives Wix vs Squarespace Shopify alternatives Wix vs Shopify WordPress alternatives 03. Design your eCommerce website Your eCommerce website serves as the face of your brand. This means you'll want to get your online store design right from the start. Learning how to make a website with the right design and templates is essential for reinforcing your brand image, as well as guiding users toward the right actions through eCommerce merchandising strategies. You'll want to pick a theme that fits with the category of merchandise that you’re selling—be it fashion, furniture, food or another product type. Sift through the themes and templates offered by your eCommerce platform for inspiration. A good place to start is with Wix's eCommerce website templates . Other eCommerce template options by category include: Fashion and clothing eCommerce website templates Jewelry and accessories eCommerce website templates Arts and crafts eCommerce website templates Food and drink eCommerce website templates Beauty and wellness eCommerce website templates Sports and outdoors ecommerce website templates Pets and animals eCommerce website templates Kids and babies eCommerce website templates Learn more about some of the best AI website builders . Once you've chosen your eCommerce template, you can customize your theme as needed through your platform’s editor. Or, tap a professional designer, like one of   Wix’s Marketplace  professionals, to help out. At this stage of making your eCommerce website, you’ll want to think about a number of design features, plus also the option of adding more website pages beyond just your product pages: Product images : It’s best to upload your own  product photography , including ones that aren’t product-specific but serve as compelling header images, background images, or lifestyle photos. If you’re in a pinch, Wix offers a gallery of free, high-quality stock photos to choose from. Learn more: eCommerce photography . Fonts and colors : Select a typeface and colors that align with your eCommerce branding. Check that your copy is easy to read and that buttons are easy to spot. Be intentional about your design, taking into consideration how colors and patterns have the power to communicate various moods, memories, and values. Your homepage : Consider the most crucial information to provide upfront for your customers to see (think: if your business were opening a brick-and-mortar location, what signage would you show at the front of your store?). Highlight your most important products, messaging, and/or offers on your homepage. You could even embed posts from your Instagram or Facebook feeds, or add product reviews that showcase your brand’s authenticity. Navigation : Keep your navigation clean and well-organized. As a general rule of thumb, visitors should be able to find any product they need within three clicks or less. Add site search, sorting options, and filters to your pages to further assist your customers with finding what they need faster. The mobile experience : As you finetune your eCommerce website, don’t forget to check on the mobile experience. Check that any text, images and buttons appear as they should on smaller screens. Learn more about ecommerce ux. Online shopping cart: Your shopping cart is an important part of your site, as this is what shoppers use to collect their online purchases. It should be easy for your customers to use and designed to help you sell. 04. Create and optimize your product pages When it comes to building your eCommerce site, product pages can’t be rushed. Get them right and you’ll not only encourage sales but you’ll also spark cross-sells and upsells that can lead to bigger purchases. Be deliberate about how you format your product pages. Think about the questions—and assumptions—buyers may have when they’re not able to physically see or touch your products. Remember that the devil is in the details: Often the most   high-converting product pages  are rich with information, provide multiple images, and include some sort of social proof. Your product listings should always involve high quality images, clear and accurate product descriptions and transparent pricing information. As you build out your product pages, pay close attention to the following elements: Product names : Your product names should include at least one easy-to-recognize descriptor in the title. For example, if you’re selling headphones, include “earbuds” or “headphones” somewhere so that it’s easy to search. Product images: Add multiple high-quality images taken from several angles to give your customers a 360-degree view of your product. Where appropriate, use video and/or informational graphics to provide even more context. Free AI-powered tools like HubSpot's Clip Creator  allow you to quickly generate unique, compelling videos ready to share. If your products come in multiple colors or styles, be sure to include images of each variation. Product descriptions : Your  product descriptions  should aim to answer frequently asked questions about your product. Include details such as how the product is made and the type of material it’s made out of. Speak to the benefits of your product, not simply its features, and emphasize what makes your product unique. Weave in keywords naturally tool to enhance your chances of ranking high in search engines. Shipping and return information : Today’s shoppers want to make as few clicks or swipes as possible, so including shipping costs and your return policy on your product page will help create a more efficient journey. More importantly, putting your policies in a clear spot helps to keep expectations aligned, reducing the chance of returns or upset customers. Product reviews : Incorporate reviews onto your product pages by adding a widget or importing existing reviews from another source. You could additionally display user-generated social content on your page to showcase real-life photos of your product in action. Cross-selling and upselling opportunities : Include dynamic “related products” banners on your pages to draw attention to other accessories, components, or items that your customers may be interested in while shopping. As another option, upsell your customers on product subscriptions or premium versions of their items. 05. Set up payments Today’s shoppers expect multiple payment options. Some prefer credit or debit cards. Others prefer digital wallets. Still, others may prefer a payment app. When creating your eCommerce site we recommend offering as many payment options as possible to give customers exactly what they want. Your eCommerce platform should include prompts for setting up your online payment gateway. Most will ask you to enter and confirm your business’ country of origin, before determining which payment and currency options are available in your region. With Wix, you can activate  Wix Payments as a credit card payment solution to instantly start accepting all the major credit/debit cards, alongside digital wallets and other popular forms of payment. Wix Payments additionally allows you to manage your entire business from one place, whether you’re looking to review orders or schedule your payouts (among other things). Learn more about what is Wix Payments.   06. Set up shipping and delivery While an efficient payment experience will help shoppers convert, an outstanding shipping and delivery experience helps convince them to come back. When building an eCommerce website, start by determining your shipping and delivery objectives: Do you want to ship your products domestically, internationally, or both? What shipping policies do you care to offer (free shipping, flat rate, variable fee, etc.)? Which carriers or third-party logistics providers are you looking to ship with? Will you be dropshipping ? Which shipping software platforms are you planning to use? Your eCommerce platform should make it easy for you to set custom rules and integrate your most important apps so that you can deliver outstanding customer service, plus track the cost of shipping with each order. If you use Wix to make your eCommerce site, you can also enable local customers to pick up their orders from a nearby warehouse or from your closest brick-and-mortar store by setting up store pickup as a ‘delivery’ option. 07. Choose, register and connect your domain name Once you've created your eCommerce site, you’ll need to either connect an existing domain or create a new one yourself. Your domain name is the name that users will type into their browser to get to your site. Choosing the right name is important for both your branding and marketing strategies , with the latter focused on having a trustworthy and easy-to-search   domain name . It's also essential if customers are to find your store. Pro tip: Opt for popular domain extensions such as .com  or .net  to enhance your site's credibility. To understand how to register a domain name , you can find a domain registrar that's accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) . You can purchase a domain from Wix. The average domain costs between $10 and $20 per year, though with a Wix   premium plan , you can get a voucher for a free domain name for a year. If you already have a domain and want to incorporate it into your eCommerce site, simply go to your site’s settings and connect your domain. You’ll be asked to log into your domain registrar and verify your domain name. The verification process often takes a few minutes, but in some cases, it could take up to 48 hours. Once your domain is verified, it will be automatically connected to your new eCommerce site. 08. Test and launch your eCommerce site Once you've made your ecommerce site it’s critical that you take the time to test it thoroughly. Most platforms will allow you to preview your site before it goes live. This allows you to see exactly what your site will look like, and to make any last-minute changes. Be sure to test your site across multiple devices—desktop, tablet, and mobile. Make sure that all links, menus, and buttons work properly. Go through the whole user journey, starting with a product search and ending with a checkout. This is also a good time to test it's performance and speed - these are crucial to get right on ecommerce website as a slow experience can frustrate potential and returning customers to your online store. Once you’re completely satisfied with your eCommerce site’s look and feel, hit publish and take your site live (and then check out our guide on   eCommerce website optimization ). Then look into getting it ranking on Google and other search engines, too. 09. Market and promote your eCommerce website While building your own eCommerce site will give your store a “home,” selling on other sales channels, such as third-party marketplace (e.g., Amazon, eBay, etc.) and social media (TikTok, Instagram, etc.) should be a central part of your marketing plan, strategy and of promoting your site. By establishing a strong   omnichannel retail   strategy, you can expand your reach, while engaging users with a clear intent to shop. Of course, you’ll want to make sure to sync these third-party channels with your eCommerce site. Doing so will make it easier to track inventory across channels and deliver a consistent brand experience no matter where a customer shops for your products. If you use Wix for eCommerce, you can easily manage today’s most popular marketplaces from one central dashboard. Simply choose the channels you want to activate from your Wix account and go through the step-by-step instructions that are provided for you. By signing up through Wix, you may even receive special benefits, such as higher listing limits or reduced commission fees. Learn more: How to sell on Facebook How to sell on Instagram How to sell on YouTube How to sell on Amazon Cost to sell on eBay Why create an eCommerce website? Building an eCommerce website offers numerous advantages for individuals and businesses looking to sell products or services online. Here are several compelling reasons to make an eCommerce website for your online business : Global reach An eCommerce website allows you to reach a global audience, so you can sell to customers anywhere in the world. This   type of website  typically increases visibility, especially if you also market it effectively. This can attract new customers, boost brand awareness and lead to higher sales. Streamlined customer experience Unlike physical stores with operating hours, eCommerce websites are accessible 24/7. This constant availability accommodates varied consumer schedules and time zones. Consumers also appreciate the convenience of online shopping as it allows them to browse products and make purchases from the comfort of their homes or on the go. With features like online payments, automated order processing and efficient customer support systems, eCommerce websites provide a streamlined and efficient shopping experience for customers. Data insights Some of the best eCommerce platforms   provide valuable data and analytics about customer behavior, preferences and buying patterns. This information can be used to refine   your marketing and selling efforts  by improving the overall customer experience. An eCommerce website allows you to adapt to changing trends and preferences, meaning your business stays relevant and competitive. Check out Wix Analytics as an example. Cost-effectiveness Compared to brick-and-mortar stores, eCommerce businesses often have lower overhead costs. You can save on expenses like rent, utilities and staffing. You also have flexibility in terms of product variety and business scale. You can easily add new products, update inventory and expand your business without significant infrastructure changes. Personalization Ecommerce platforms enable personalized shopping experiences through features like product recommendations, targeted promotions and personalized content based on customer preferences and behavior. Learn more: How does eCommerce work? How to make an eCommerce site FAQ How much does it cost to build an eCommerce site? Ecommerce website cost  varies depending on factors like the chosen platform, features, design complexity and whether you hire professionals for certain tasks. Wix offers a low monthly fee, while custom-built solutions may involve higher upfront costs. Additionally, consider expenses for domain registration, hosting and potentially hiring designers or developers for specific tasks when assessing how much it costs to build a website . Can I create an eCommerce site for free? Yes, with Wix and other eCommerce site builders, although some e-commerce and online store features may be limited based on the functionality you need. Check out our comparison of Wix vs Squarespace to learn more about each website builder's capabilities. Can I build an eCommerce site on my own or as a beginner? Absolutely. Using an ecommerce website builder is the most efficient and effective way to build an ecommerce site alone, or if you've never build one before. Most builders will walk you through the setup and you won't need any technical knowledge or understanding to get your online store live. Building an ecommerce site doesn't have to be hard. What do you need to start an eCommerce site? To start an eCommerce site, you'll need a clear business plan, a domain name and a reliable hosting service. If you choose an ecommerce website builder like Wix you'll get all of this included. You'll also need a payment gateway to process transactions, inventory management tools and a secure SSL certificate for customer data protection. Design your site with user-friendly navigation, product listings and an easy to navigate checkout process. Implement SEO strategies for visibility, and set up customer service channels. Lastly, consider logistics for shipping and returns and check compliance with legal and tax regulations. Is it hard to build an eCommerce website? Building an eCommerce website is manageable, especially with user-friendly platforms that guide you through the process. While technical skills aren't necessary, tasks like creating content or marketing your store might need extra effort. With step-by-step tools and support, the process is approachable for beginners. What is the best way to build an eCommerce website? The best way to build an eCommerce website starts with choosing a user-friendly platform like Wix that suits your business needs and budget. Using a website builder is better for beginners because it eliminates the need for coding or technical skills, making the process much more accessible. These platforms provide pre-designed templates and built-in features like hosting, customization tools and eCommerce functionality, which save time and streamline setup. How many hours does it take to build an eCommerce website? Building an eCommerce website can take anywhere from 3 to 12 months, depending on the complexity and customization required. For a basic site with standard templates, it might take around 3 to 6 months. How long it takes to build a website can vary significantly based on the specific features, design requirements and resources available.

Turn your ideas into sales and start selling with Wix eCommerce →   Good eCommerce website design is the marriage of form and function that serves the ultimate goal of any online store: to sell. With global e-commerce sales expected to reach $8 trillion by 2027 , building a high-performing, eye-catching online store is more crucial than ever. While good eCommerce websites come in many different forms, what they all have in common is visual design that creates a strong brand experience, content that builds trust and a user experience that aids the customer in their buying journey. Learn more:  What is an eCommerce website? In this blog, we’ll take a look at the specific eCommerce website design elements and features that can help you up your design game, as well as the best eCommerce website examples for inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website design examples A great eCommerce site doesn’t just sell products—it builds trust, tells a story and makes shopping feel effortless. In this guide, we’ve rounded up online stores that do just that. Each one shows how smart design choices can bring your brand to life and create a better customer experience from the first click to checkout. You’ll get ideas for layout, branding, product pages and more, plus practical takeaways to use on your own site, whether you’re starting fresh or looking to level up what you’ve already built. How we chose these eCommerce website examples Criteria Why it matters Clarity and usability Sites that make it easy for visitors to navigate, browse and purchase Strong brand presence Designs that reflect the store’s unique voice and identity Mobile responsiveness Stores that look and work great across all devices Visual merchandising High-quality product images, smart layout choices and engaging copy Conversion-focused features Elements like clear CTAs, trust signals and streamlined checkouts 24 eCommerce website design examples and inspiration Now, let’s explore the 24 best eCommerce website examples that set the standard for exceptional design and functionality. These best websites  will inspire you with creative layouts, strong branding and user experiences that turn visitors into loyal customers. Copper & Brass Vivi et Margot Izzy Wheels Gay’s The Word Cherry and Mint The Spice Suite T. Patterson Surfboards Evolve Clothing Gallery Papier Patate Lauren Simpson Art The Boho Birdy Beck & Cap Hydrascape Handlebend Oak & Willow Fieldstone Tach Home & Patio Gallery Furry Necks Healthy Eating on the Go Sena Runa Brave Vision Love Her Lamarsa Coffee Machine Company 01. Copper & Brass Copper & Brass Paper Goods  launched in October 2018 with an important purpose: representation. Copper & Brass sells notebooks, stickers, sticky notes and other paper goods with beautiful illustrations of Black people and characters, such as their famous Black Santa wrapping paper.  The designs on their products shine through to their eCommerce store. This site serves as an example of how strong branding as part of your eCommerce website design can help relay a company’s values and create a compelling reason to buy. Pro tip : Looking to get started on your online store? Learn how to make a website  with Wix and choose from hundreds of professionally designed, fully customizable eCommerce website templates  today. Like what you see? Build your own eCommerce website using this same template. Template name : Stationery store website template 02. Vivi et Margot French homeware brand Vivi et Margot's  aesthetic is a shining example of the power of photography. The site is rich with lifestyle photos set in the French countryside depicting la vie en rose . Their impressive following on social media (more than 156,000 followers on Instagram alone) speaks to the persuasive power of photography in creating a strong brand experience. Be inspired: Luxury website examples Like what you see? Build your own eCommerce website using this same template. Template name : Home goods store website template 03. Izzy Wheels Izzy Wheels’  emphasis on inclusivity and bold self-expression is at the heart of their colorful online store. Irish sisters Ailbhe and Izzy Keane have collaborated with some of the world's biggest brands—including Barbie, Disney and Hello Kitty—in creating bright, beautiful wheel covers for wheelchairs.  Looking for more colorful website inspiration, check out these blue website examples. By highlighting these brand names and press mentions on their homepage, Izzy Wheels creates buzz and increases trust among potential shoppers. We love how Izzy Wheels' store name stands out, while clearly indicating what their brand offers.  Pro tip : If you're ready to start a business  of your own, you’ll need a catchy name. Try our store name generator  to craft an equally catchy title for your brand, or take some inspiration from these eCommerce business name ideas . Like what you see? Build your own eCommerce website using this same template. Template name : Sporting goods store website template 04. Gay’s The Word One of our favorite LGBTQIA+ websites , Gay’s The Word  has done an admirable job designing an online extension of their iconic London-based LGBTQ+ bookstore. Photos of its brick-and-mortar shop, coupled with vibrant pictures of its books, give shoppers the cozy feeling of being in a bookstore. The site includes "Community" and "Events" pages that keep online shoppers connected to the community that has surrounded this business since its inception. Like what you see? Build your own eCommerce website using this same template. Template name : Bookstore website template 05. Cherry and Mint Bright and refreshing, Cherry and Mint ’s website has a fitting vibe consistent with the playful colors that track across their clothes, accessories and branding. Cherry and Mint makes their website fairly product-focused. You can shop directly from the homepage, starting with a call-out of the brand’s newest releases, and continue exploring various collections the brand has curated. One unique feature they employ is a "Last Chance" section, where shoppers can view items marked down to a final sale price. This is a great marketing strategy to instill a sense of urgency and irresistibility to buyers. Like what you see? Build your own eCommerce website using this same template. Template name : Kids clothing store website template 06. The Spice Suite Looking at The Spice Suite , one thing is immediately apparent: both the site and the store’s founder, Angel Gregorio, have flavor. The Spice Suite’s "Our Story" page outlines Angel's journey to "Spice Girlboss," culminating in a top-40 spot on season eight of MasterChef . The Spice Suite’s website also showcases Angel’s extraordinary commitment to her community, shouting out the 2,300+ Black-owned pop-up shops she has hosted from her store. Like what you see? Build your own eCommerce website using this same template. Template name : Bakery website template 07. T. Patterson Surfboards T. Patterson Surfboards  has made quite a mark on the surfing industry. Created in 1980, owner and second-generation surfboard builder Tim Patterson calls his work “a harmonious blend of artistry and technical expertise.”  The T. Patterson eCommerce website makes the brand’s expertise known through its mix of media (lifestyle photos and video) and impressive technical language. The "Board Builder" is a particularly unique tab where customers can fully outfit a custom surfboard, choosing from different shapes, dimensions, colors, fin plugs and more. Like what you see? Build your own eCommerce website using this same template. Template name : Eyewear store website template 08. Evolve Clothing Gallery Like the clothes that founder RanD carefully curates for his collection, Evolve’s  online storefront stands out. The site has a slick, sophisticated experience that feels as stylish as the Evolve brick-and-mortar store in New Jersey.  Visitors can use detailed dropdown menus to choose their own adventure in terms of what product categories they’d like to browse. Evolve’s sleek design, combined with the easy navigation and smooth checkout process, creates an experience that is both fluid and fashion-forward. Pro tip : Strong product descriptions are key to building a solid eCommerce website . If you have a large product catalog, give Wix’s AI text creator a try. Used by Wix merchants like Evolve, this generative AI tool can write hundreds of rich product descriptions for you in minutes, all from a few simple prompts. To get started, from your Wix editor, click "Add Elements" and then "Text." Click into the text box, select "Create AI Text" and choose the "Product description" option. Like what you see? Build your own eCommerce website using this same template. Template name : Shoe store website template 09. Papier Patate Belgian family business Papier Patate  offers an adorable assortment of customizable, kid-friendly cards and stickers—all made from recycled paper. With a focus on simplicity and sustainability, their eCommerce website design perfectly suits their initiative, featuring a simple yet refined pastel color palette, flat design, organic shapes and straightforward navigation. The brand even features a "Spotlight" page to showcase photos of customers using their stickers and other goodies. Like what you see? Build your own eCommerce website using this same template. Template name : Swimwear store website template 10. Lauren Simpson Art The best artist websites  serve a dual purpose: to display art and to sell it. Lauren Simpson Art  has both of these necessities down with an elegant, refined website showcasing the best of her Alaskan wilderness-inspired portfolio.  From Lauren’s shop, you can purchase original paintings as well as prints, stickers or cards featuring her original artwork. Her homepage features a side-scrolling gallery with beautiful pictures of her working in the studio, and a simple "About the Artist" blurb further down the page details a few sentences about her mission statement. Like what you see? Build your own eCommerce website using this same template. Template name : Ceramic store website template 11. The Boho Birdy The Boho Birdy  is a 100% Australian-owned and operated online boutique selling everything from housewares to loungewear to wedding attire. Their eCommerce website design is bold and organized, with easy-to-spot category pages, currency selector, "Contact Us" buttons and other website features  that make it easy for shoppers to navigate. A homepage carousel of the "Latest Arrivals" also shows customers the newest items available for purchase. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 12. Beck & Cap Beck & Cap  is a custom furniture and signmaking outlet from northwestern Montana. Owners Tanner and Jana Roach have taken a less-is-more approach to their eCommerce website design, with a grid-style gallery on the homepage showcasing their creations in upscale, rustic living spaces.  Throughout the site, the use of a fine-weight sans serif font and crisp, airy photos gives the entire website a cohesive visual lightness that perfectly complements the couple’s handmade furniture. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 13. Hydrascape Hailing from Bellingham, Washington, Hydracscape  is a sticker brand created by painter and mural artist Gretchen Leggitt . The rich tones and multidimensional elements of Leggitt’s artwork carry over into her site design for Hydrascape, instantly catching the consumer’s eye.  Scrolling through the homepage, you can see various examples of how Hydrascape’s stickers (and sew-on/iron-on patches) can be applied to various-sized water bottles, mugs and even cars. The top navigation additionally directs visitors to helpful links for instructions, inspiration and collab pages featuring other artists.  Like what you see? Build your own eCommerce website using this same template. Template name : Poster store website template 14. Handlebend Handlebend  is another example of cohesive branding, tying their eCommerce website design into the same warm tones and rustic textures of their product collection—handcrafted copper mugs and custom apparel. Site visitors are instantly greeted with striking photos of the collection, plus bolded-text callouts directing you where to click for corporate or custom gifting, directions to their O'Neill, Nebraska taproom and inspiring customer reviews. Like what you see? Build your own eCommerce website using this same template. Template name : Barbershop website template 15. Oak & Willow With a goal of making no-waste and eco-friendly cleaning products affordable, Oak & Willow ’s online store encourages customers to "make the switch" . The site’s flat design, floral details and chic brand colors are reminiscent of 1960s- and 70s-era "Flower Power" motifs.  Notably, Oak & Willow lays out its ethos front and center of the homepage, detailing their commitment to sustainable and human-first business practices. Considering that 78% of consumers  feel sustainability is important—and 75% of sustainable goods sell better online—this is a smart way to instantly connect with concerned customers. Like what you see? Build your own eCommerce website using this same template. Template name : Jewelry store website template 16. Fieldstone Fieldstone  is an apparel brand inspired by the Southern sportsman lifestyle. A first glance at their eCommerce site will transport you straight to the outdoors as you scroll through beautiful photos of their apparel in action.  On the homepage, beneath the header gallery, they make it instantly clear what they stand for in their business: unique designs that are made in the USA with quality craftsmanship. Before you dive in to shop, you can also browse a few galleries of featured and popular products, as well as the brand’s recent Instagram photos. Like what you see? Build your own eCommerce website using this same template. Template name : Camping equipment store website template 17. Tach Tach  notes that their clothing is "both simple and complex, with a strong timeless appeal." That echoes true for eCommerce website design, too. The site has a simple homepage featuring images (some still, some moving) of models wearing the brand’s vintage-inspired clothing. As a cool alternative to an About Us page , Tach presents a dreamy, film-like video detailing their history and sharing a little bit about the sisters behind the brand. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 18. Home & Patio Gallery In addition to its three storefronts in Puerto Rico, Home & Patio Gallery  has a gone about building a robust eCommerce website where shoppers can browse an impressive assortment of home goods. The homepage offers a wealth of information, including current sales, featured products and information about financing.  The furniture retailer additionally makes excellent use of a top navigation bar with broad product categories—such as "Dining" and "Living"—that drop down into subsections, such as "Futons," "TV Units" and "Barstools." Like what you see? Build your own eCommerce website using this same template. Template name : Online wallpaper store (bold) website template 19. Furry Necks If dogs could shop online, they would love the Furry Necks  website. The good news is that humans love it, too. When consumers aren’t browsing the brand’s handmade dog collars (made from world-famous Harris Tweed), they may find themselves fawning over the "Gallery" page, which shows off dozens of doggies modeling Furry Necks’ products.  Notably, at the website’s footer, you’ll find emblems for the Harris Tweed Authority and Campaign for Wool, which speak to the brand’s authenticity and commitment to quality.  Like what you see? Build your own eCommerce website using this same template. Template name : Baby gift store website template 20. Healthy Eating on the Go Healthy Eating on the Go  proclaims that their snack bars will inspire "Love at first bite," and if you weren’t convinced, their eCommerce site makes a pretty compelling case. The homepage shines a spotlight on the bars’ best features—safe for everyone, gluten-free, high in protein and more—while also calling out fan-favorite flavors and reviews from satisfied customers. The site’s simple and clean layout reflects the simple and clean ingredients in their bars; no fluff, no filler. Like what you see? Build your own eCommerce website using this same template. Template name : Snack bar company website template 21. Sena Runa Paper artist Sena Runa  has crafted a one-page website that serves as both an online portfolio and online shop. Scrolling through her store, you’re immersed in a kaleidoscope of vibrant colors and clean, crisp photography that masterfully captures the essence of each piece of artwork. Sena also features a brief "About" section, links to several notable interviews and a "Projects & collaborations" gallery, where you can see work she’s done for brands like Sugar Bear Hair, Royal Caribbean, Essie and others. Like what you see? Build your own eCommerce website using this same template. Template name : Art store website template 22. Brave Vision Brave Vision ’ eCommerce website design is bold, rugged and stylish, just like its versatile, fashion-forward sunglasses. Product photography is a standout feature across all pages of the website, showing both the details of each pair of glasses and examples of how they look on various models.  Additionally, Brave has gorgeous product pages that are well-organized and full of key product information: "Materials," "Features," "Light transmission," "Duties" and "Returns," to name a few of the expandable list items. Like what you see? Build your own eCommerce website using this same template. Template name : Start from scratch website template 23. Love Her Athleisure retailer Love Her  uses their eCommerce homepage as prime real estate to show off product restocks, new releases and a featured "Item of the Month." The brand utilizes a blog as a smart way to add more content-rich pages to their website, along with an FAQ page.  In fact, if you’ve been looking for pointers on how to create an FAQ page , Love Her serves as a great example. There, the brand includes relevant details about sizing, returns, shopping, wash instructions and more, preemptively answering customers’ questions before they buy. Like what you see? Build your own eCommerce website using this same template. Template name : Sportswear store website template 24. Lamarsa Coffee Machine Company Lamarsa Coffee Machine Company  is a team of self-proclaimed coffee enthusiasts selling fine coffee equipment both online and from their Petaling Jaya showroom in Selangor, Malaysia. Their eCommerce website is an homage to the brands they stock, with a simple top-bar navigation that lets customers browse by brand, product type or current deals.  At the bottom of Lamarsa’s website, you’ll find a "Why Buy From Us" section that offers reassurance in what they offer to customers: authorized dealer warranties, bespoke customer service and fast, reliable deliveries. Like what you see? Build your own eCommerce website using this same template. Template name : Camera store website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Start designing your eCommerce website  today with Wix. What defines good eCommerce website design? A strong eCommerce website design is easy to navigate, visually appealing and effective in converting visitors into customers. Here are some of the key elements of good eCommerce website design: It’s easy to navigate It’s hard to overstate the importance of a good eCommerce UX  in website design. Put simply, it should be easy for shoppers to browse and filter through all of their options. Features like your header, navigation menu, breadcrumbs, filters, on-site search and footer can contribute to a good UI. As a general rule of thumb, optimize your eCommerce website  to that all of your products will be accessible within three or fewer clicks. It offers multiple payment options Offering multiple payment options creates a customer-centric checkout process, which in turn maximizes sales. By allowing customers to pay with their preferred method, which you can enable with an online payment processing system  like Wix Payments, you eliminate friction during the final, most important step of the buying process.  “Offering multiple payment methods is a decisive factor when buying online. If the website does not offer the consumer’s preferred payment option, it is very likely they will abandon the purchase.” – Letícia Fernandes, Head of institutional marketing at Pagar.me and Stone. Learn more about what is Wix Payments . See more : Ready for a deeper dive into learning all about designing a website? See our comprehensive guide: What is web design?   It’s visually appealing Just as lighting, music and decorations create ambiance in a brick-and-mortar store, every design element of your website influences how your brand is perceived. Shoppers will evaluate your store in seconds—making it especially important for your branding to be polished, professional and consistent. High-quality imagery serves as a cornerstone of a visually appealing website. It not only showcases your products but also evokes emotions that can influence purchasing decisions. Lifestyle images can immerse shoppers in an aspirational experience, while detailed product photos provide clarity and build trust. Incorporating visual hierarchy—such as bold headlines, strategically placed buttons and contrasting colors—guides users’ attention and encourages them to take desired actions. Using consistent fonts is also important. Stick to the same typefaces for headings, body text and buttons to create a seamless, cohesive design that keeps the focus on your content—not clashing styles. Fonts also set the tone for your brand. Rounded fonts feel warm and approachable, while sharp, geometric fonts communicate precision and innovation. Choose wisely to reflect the right message for your audience. It works well on mobile As of this writing, 63.64% of worldwide website traffic  comes from mobile devices. In the U.S., mobile commerce—or mCommerce—is booming, with retail mCommerce sales projected to grow to more than $850 billion by 2027 . If your eCommerce website does not look good or work well on mobile, you are leaving money on the table. It incorporates professional photography Each product should be accompanied by at least one minimalist photo that shows your item against a white or plain background. Include additional photos that show your product from various angles so that shoppers can see the finer details. Aside from product photos, remember that imagery plays a big role throughout your site—and it’s one of our key About Us page tips . Weave lifestyle photographs throughout your pages and focus on creating a visual story about your brand. It offers a variety of multimedia Video, 360° images, user-generated content (UGC) and size charts are just some of the ways that a variety of media can elevate the shopping experience on your site. Aside from offering an engaging experience, each of these elements can help your shoppers visualize various things about your product: size, use, texture, color, etc. It features strong copy Incorporating strong copy and engaging content into your eCommerce website design helps to build your brand voice, create trust and increase the professionalism of your business. Every piece of text your shoppers encounter in their buying journey is an opportunity for creating a personal connection, so you’ll want to be thoughtful with your copywriting. It showcases product reviews Social proof is critical in creating a high-converting product page. According to BrightLocal, 46% of consumers  consider online business reviews to be as trustworthy as personal recommendations from friends or family members. It’s your responsibility to make sure that customers can easily find those reviews on your website. Additionally, keep in mind that customer reviews can help with SEO by adding depth to your product pages and touching on long-tail keywords. It outlines a return policy Writing a clear return and exchange policy creates transparency. Customers want to know what to expect from you before they buy something. ShippyPro notes that 67% of consumers  want to consult a return policy before making a purchase, and 58% want their returns to be simple, without wasting time digging or reaching out for more information. These policies should be clear and easily accessible from your eCommerce site. It offers a clear path to purchase According to Dynamic Yield, 21% of abandoned shopping carts  are due to a site having a complicated or lengthy checkout process. Site design should never be why customers get frustrated and avoid making a purchase, and this includes your checkout page. Ensure that it’s optimized without being bogged down by extraneous buttons, banners or text fields that aren’t necessary.  Learn more: How does eCommerce work? Tips for designing an eCommerce store that sells Now that you have the basics down, here are a few simple tips to keep in mind when researching how to design a website  for eCommerce that sells: Choose the right eCommerce platform The best eCommerce site starts with choosing the best ecommerce website builder or best ecommerce platform . The right eCommerce platform is crucial for a successful online business. It should offer a user-friendly interface and a seamless shopping experience for customers. This means robust security features , including SSL certificates  and secure payment gateways, instill trust and protect your customers sensitive information. Learn more about ecommerce website security . Scalability also is vital to accommodate business growth. The platform should support a variety of product types and sizes as well as flexible product customization options. Integration capabilities with third-party tools, such as CRMs and web analytics , also help you create a successful ecommerce website. An efficient inventory management  system prevents overselling and helps in tracking stock levels. Shopping cart software is integral to an eCommerce website builder. It should offer secure checkout processes, diverse payment options and seamless integration with inventory management. You should also expect responsive customer support  from your platform provider ensures timely assistance during technical issues. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix.“ - Andrea Shubert, co-founder of Strathcona Spirits Learn more:  Ecommerce tools Use eCommerce website templates Using templates to build an eCommerce site is an efficient way to create a user-friendly selling site. Templates provide a structured design and web page framework, streamlining the design process and giving a professional look. They allow you to establish an online presence quickly while benefiting from professionally designed templates with proven layouts and features. Here are some to get started with: Fashion and clothing ecommerce website templates Jewelry and accessories ecommerce website templates Arts and crafts ecommerce website templates Food and drink ecommerce website templates Beauty and wellness ecommerce website templates Sports and outdoors ecommerce website templates Pets and animals ecommerce website templates Kids and babies ecommerce website templates Integrate your social media channels Many eCommerce websites integrate media from their social feeds—such as Instagram photos—as a means to incorporate UGC into their site design, boosting social proof. "Recently, UGC (user-generated content), once spontaneous, has become more accessible to content creators who now sell their services to brands. In 2025, this trend is reasserting itself: UGC is becoming THE essential format for captivating audiences and boosting conversions through social media ads." - Jonathan Noble, Founder of Swello Establish customer trust Showcase any trust badges or security certifications on your website and/or checkout page, such as SSL certificates or payment security icons. A hassle-free return policy, customer reviews and clear contact information also help establish your brand as trustworthy. See our round-up of the best Contact Us pages  for inspiration here. Watch our video courses to learn more about eCommerce  today. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. eCommerce website examples FAQ How can I make sure my eCommerce site is secure for customers? To ensure your Wix ecommerce site is secure for customers: 1.Rely on Wix's built-in SSL certificate 2. Enable two-factor authentication 3. Regularly update your Wix account password 4. Use Wix Payments for secure transactions 5. Implement Wix's fraud prevention tools 6. Limit admin access to trusted individuals 7. Rely on Wix's regular, auto backup of your site data 8. Use Wix's GDPR-compliant features 9. Educate customers about secure practices 12. Rely on Wix's PCI DSS compliant eCommerce hosting What are the best ways to drive traffic to my eCommerce site? To drive traffic to your ecommerce site: 1. Optimize for search engines (SEO) 2. Use paid advertising (Google Ads, social media ads) 3. Leverage social media marketing 4. Create valuable content (blog, videos) 5. Email marketing campaigns 6. Influencer partnerships 7. Offer referral programs 8. Participate in online communities 9. Use retargeting ads 10. Optimize for mobile users 11. List products on comparison sites 12. Collaborate with complementary businesses 13. Use PR and press releases 14. Host online events or webinars 15. Implement affiliate marketing How can I improve the user experience on my eCommerce site? To improve user experience on your ecommerce site simplify your navigation, prioritize site speed, use high-quality product images with clear product descriptions. Make sure your site is mobile-friendly with a streamlined checkout process and clear shipping information. What are the legal requirements for running an eCommerce business? Legal requirements for running an ecommerce business typically include: 1. Business registration and licenses 2. Tax ID and sales tax collection 3. Privacy policy and terms of service 4. GDPR compliance (for EU customers) 5. PCI DSS compliance for payment processing 6. Trademark and copyright protection 7. Product safety standards 8. Age verification for restricted products 9. Shipping regulations 10. Consumer protection laws 11. ADA compliance for accessibility 12. Email marketing regulations (CAN-SPAM Act) 13. Accurate advertising and pricing 14. Proper handling of customer data 15. Compliance with industry-specific regulations How do I integrate social media with my eCommerce site? To integrate social media with your Wix ecommerce site: 1. Add social media buttons using Wix's Social Bar 2. Enable social sharing on product pages 3. Use Wix's Social Post feature to share products 4. Embed Instagram feed using Wix App Market 5. Connect Facebook Shop to your Wix store 6. Use Wix's Social Media Stream app 7. Add Pinterest "Save" buttons to products 8. Utilize Wix's Facebook Pixel integration 9. Create shoppable posts on Instagram via Wix 10. Implement Wix Chat for social-like interactions 11. Use Wix's Social Media Icons app 12. Showcase customer reviews from social platforms How much does it cost to build an eCommerce website? On Wix, you can build an ecommerce website for free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to choose a paid plan. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. Is eCommerce profitable? Yes, eCommerce can be highly profitable, but success depends on factors like understanding market demand, executing effective marketing strategies and managing costs. Profitability often stems from providing unique products, competitive pricing and exceptional customer experiences. By keeping overhead costs low and utilizing scalable digital tools, businesses can optimize their margins and growth potential. However, stiff competition requires consistent innovation and efficient operations to maintain an edge. What are the best ways to find customers? To find customers for your eCommerce business, focus on a mix of strategies tailored to your audience: Leverage digital marketing channels : Use paid ads on platforms like Google and social media to target specific audiences and drive traffic quickly. Optimize for search engines (SEO) : Ensure your website ranks high in search results. Utilize social media : Engage users by sharing compelling visuals, stories and promotions on platforms like Instagram, Facebook and TikTok. Email marketing : Build email lists and nurture leads with personalized offers and updates to encourage repeat purchases. Understand customer needs : Analyze customer data and feedback to tailor your marketing approach, highlighting what resonates most with your audience. What is an eCommerce website? An eCommerce site is a website specifically created for the online buying and selling of goods or services. An eCommerce site is defined by the following features and functionality: Product catalog:  Offers a wide range of products or services with detailed information, including descriptions, specifications, pricing and availability. Shopping cart:  Allows customers to select products, view their online shopping cart and checkout securely. Payment processing:  Integrates secure payment gateways to process transactions using credit cards, debit cards, e-wallets and other online payment options. Order fulfillment:  Manages the process of receiving orders, processing payments, preparing shipments and managing shipping logistics. Customer management:  Includes features for customer account creation, login, order tracking, communication tools and managing returns or refunds. Search and navigation:  Provides intuitive search functionality and user-friendly navigation tools for customers to easily find the products they're looking for. What are some of the best eCommerce websites? Some of the best eCommerce website examples include Amazon, eBay and Etsy. Amazon is probably the most famous and poplar ecommerce website example and its known for its vast product selection and fast shipping times. Newer ecommerce website examples include Temu and Aliexpress, both based out of China and offering low price products. Other popular examples by location include OnBuy in the UK or Zalando in Germany.

Build your website in minutes, try Wix for free today  → Shopify might be one of the biggest names in eCommerce, but that doesn’t make it the best choice for everyone. Maybe you’re feeling restricted with limited design options or just want something simpler and more cost-effective. The truth is, building an online store should feel easy and empowering, with access to the tools you need to succeed. Whether you’re looking for a free website builder  to cut costs, an AI website builder  that simplifies design or a DIY option that guides you on how to build a website from scratch , there’s a platform for you. In this article, we’ll explore the best Shopify alternatives that give you more control, better pricing and features designed for your business. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  8 Shopify alternatives Wix Wix Studio Sellfy Adobe Commerce Ecwid Big Cartel Volusion WooCommerce 01. Wix Wix eCommerce  plans balance flexibility, affordability and ease of use for sellers to build the types of websites  that reflect their brand aspirations and business goals. Unlike Shopify, which primarily focuses on online stores, Wix provides a more versatile platform, making it a strong choice for businesses that want to combine content and commerce. With its drag-and-drop  website builder , Wix allows users to create highly customizable stores without any coding skills. Wix also offers an AI website builder, alongside plenty of built-in AI features for simplifying everything from polishing your product photos to co-piloting your marketing campaigns. You can also read Wix reviews  direct from users who've build a website or started a business. Key features: 2,000+ website templates , including simple website templates for quick store setup AI website builder, plus various AI tools and agents baked into the platform Wix Payments  or choose from over 80 other eCommerce payment processing  options Wix Analytics to track visitor behavior, sales performance and marketing efforts Built-in search engine optimization (SEO) tools to boost search visibility Reliable and secure free website hosting and eCommerce hosting with features like SSL certificates and secure payment gateways Why Wix is an alternative to Shopify: Wix is one of the best Shopify alternatives for small businesses and entrepreneurs who want an all-in-one eCommerce solution that supports website development . Its intuitive interface makes it easier for beginners to create a fully functional online store, yet it still offers advanced design customization for seasoned users. Pricing:  Ecommerce plans start at $29/month (billed annually). Month-to-month plans are also available. Learn more:  How to make a Wix website How to sell online Free online store Wix premium plans Is Wix really free? "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix.” - Andrea Shubert, co-founder of Strathcona Spirits 02. Wix Studio Wix Studio  is an eCommerce and web development platform for agencies and enterprises that offers advanced design capabilities, 360+ responsive templates  and robust eCommerce solutions. Developers can build anything from custom components to full-stack solutions, working within the cloud-based integrated development environment (IDE) or leveraging Wix Studio AI  for faster deployment. Plus, you can create interactive widgets and monetize them on the  Wix App Market , which reaches an audience of over 245 million potential customers. Key features: Advanced design tools for creating immersive digital experiences Support for physical and digital products Over 80 secure payment options, including Apple Pay Enterprise-grade security and multi-cloud hosting with all plans Built-in AI tools and coding assistants AI-powered Wix Studio SEO tools Marketing integrations  with native and third-party apps Smart automation to enhance workflow efficiency Why Wix Studio is an alternative to Shopify:  Wix Studio provides more agency- and enterprise-level design flexibility, AI-driven automation and customization. Its Wix Studio eCommerce solutions, coupled with advanced SEO and marketing features, make it attractive for businesses looking to scale their eCommerce operations. Pricing:  Plans with eCommerce features start at $27/month (billed annually). Month-to-month plans are also available. 03. Sellfy Sellfy is an eCommerce website  builder for creators, digital entrepreneurs and small businesses looking to sell products online without the hassle of complex website setups. It supports digital and physical goods, print-on-demand and subscriptions. It additionally supports video streaming, allowing creators to offer videos on-demand in a secure manner, plus a variety of marketing features, including email marketing. Key features: 6 pre-designed website templates and drag-and-drop functionality Integrated SEO tools  to improve visibility Secure website hosting and domain name  connector Customizable storefront with integrations to two major payment processors Why Sellfy is an alternative to Shopify: Sellfy is a user-friendly platform for creators and small business owners who want a streamlined eCommerce solution. Pricing: Plans start at $22/month (billed annually). Month-to-month plans are also available. Learn more: What is a domain name? Domain name search Domain name generator 04. Adobe Commerce Adobe Commerce is a robust eCommerce platform for businesses looking to scale and introduce advanced customizations to thei r online stores. Formerly known as Magento, Adobe Commerce offers advanced tools (including generative AI) for creating a business website that can handle high traffic and complex product catalogs. It’s ideal for enterprises seeking a highly tailored web design and seamless integration with other Adobe products. Key features: Website builder with drag-and-drop functionality and eight customizable themes Support for selling physical, digital and subscription-based products Support for multiple payment options like credit cards, debit cards, PayPal and more Advanced SEO tools and analytics to optimize website performance  and visibility A/B testing and experimentation tools Comprehensive website security, including fraud protection Cloud-based hosting available Why Adobe Commerce is an alternative to Shopify:  Adobe Commerce offers tons of front-end and back-end customization, making it a strong choice for large businesses.  Pricing: Custom pricing based on business needs. Learn more: Best AI website builders Best website builders for small businesses Cheap website builder 05. Ecwid Ecwid allows businesses to add online stores to existing web pages or social media platforms. It’s perfect for small businesses or individuals looking for a simple website or single web page  to sell products without building a full eCommerce  store. With Ecwid, you get a few essential AI features for simplifying domain selection, improving product images and writing compelling product descriptions. Key features: Store builder integrates with existing domains, or you can host a new site through Ecwid  73 customizable templates Allows physical, digital and service-based products Choose from 70+ credit card payment providers Basic analytics and SEO features to track sales and improve visibility Security features include an SSL certificate Why Ecwid is an alternative to Shopify:  Ecwid’s seamless integration with existing websites and social media makes it a versatile option for businesses that don’t need a standalone store. Pricing: Paid plans start at $5/month (billed annually). Month-to-month plans are also available. Learn more: How to make a business website How long does it take to build a website? What is web design? 06. Big Cartel Big Cartel is a minimalist eCommerce platform for artists, creators and small businesses. It’s perfect for merchants who want a simple, no-frills website design  to sell products online without the complexity of a full business website . If you’re looking to expand your store, it connects with several popular apps, including Google Shopping and ShipStation (as examples). Key features: Website builder with 15+ customizable templates and SSL encryption Sell physical and digital products with ease Supports payment processing via cards, PayPal and Stripe Google Analytics and SEO tools for tracking sales and traffic Why Big Cartel is an alternative to Shopify:  Big Cartel’s simplicity and affordability make it ideal for small-scale sellers looking for personal website builders  with built-in hosting. Pricing:  Paid plans start at $15/month (billed annually). A free plan and month-to-month plans are also available. Learn more: How does eCommerce work? 07. Volusion Volusion is a comprehensive eCommerce platform that gives you the tools to learn how to create a professional website  while managing your online store. Its features include mobile-friendly themes, ROI tracking, purchase order management and more. The Volusion Marketplace has more than 80 apps, too, which can help you expand your business further. All in all, Volusion is a good fit for small to medium-sized businesses looking for an all-in-one eCommerce solution.  Key features: Drag-and-drop website builder with 24+ high-quality themes Sell physical, digital and subscription-based products Supports payment processing with multiple gateway options, including Stripe and PayPal Built-in SEO tools and Google Analytics integration Robust website security features, including Payment Card Industry (PCI) compliance Why Volusion is an alternative to Shopify:  Volusion offers a balance of ease of use and advanced website features , making it a strong contender for an online business that’s looking to grow. Pricing:  Month-to-month paid plans start at $35/month. 08. WooCommerce WooCommerce is a powerful eCommerce plugin for WordPress, enabling businesses to create an online store . It’s ideal for those who already use WordPress and want to leverage its flexibility for eCommerce. What makes WooCommerce unique is that it's an open-source platform, intended to give businesses full control over their online store, with limitless customization and the ability to scale as they grow. There are already over 1,000 extensions in its marketplace and a huge global community of developers and designers. Key features: An eCommerce platform built specifically for WordPress More than 1,000 free and paid extensions and 115 themes Sell physical, digital and subscription-based products Supports 68 free and paid payment processing options Built-in SEO tools and analytics for enhancing site performance Website security  plugin with regular updates Why WooCommerce is an alternative to Shopify:  WooCommerce’s integration with WordPress provides flexibility and control, making it a top choice for businesses with WordPress-specific design and functionality needs. Pricing: Free to use, with optional paid plugins. Hosting costs aren’t included. Learn more:  WordPress alternatives Squarespace alternatives Wix vs. Squarespace Free website builders   Shopify alternatives comparison Platform Pricing Key features Scalability Wix Free plan available—eCommerce plan starts at $29/mo Drag-and-drop editor, optional AI website builder, built-in AI tools and agents, Wix Payments Extremely scalable for any business size Wix Studio Ecommerce plan starts at $27/mo Advanced design tools for enterprises and agencies, AI coding assistants, flexible eCommerce tools Highly scalable for agencies and large businesses Sellfy Starting at $22/mo Quick setup, built-in marketing Best for small businesses and digital creators Adobe Commerce Custom pricing Advanced customization, B2B features Ideal for large enterprises with complex needs Ecwid Starting at $5/mo Easy integration with existing sites, multi-channel selling Works well for growing businesses Big Cartel Free plan available—paid plan starts at $15/mo Simple setup, budget-friendly, limited customization Best for small-scale stores and artists Volusion Starting at $35/mo Subscription options, inventory management Good for mid-sized businesses WooCommerce Free (paid plugins and hosting fees) Customizable, open-source, plugin ecosystem Suitable for small to mid-sized businesses who already use WordPress *Pricing reflects annual billing rates. All information presented in this article is current as of October 22, 2025, unless otherwise noted. Explore more top website builders: Best website builders for SEO Best website builders for consultants Best website builders for graphic designers Best website builders for creatives Membership website builders Best travel website builders Shopify alternatives FAQ What is the best alternative to Shopify? Wix is the best alternative to Shopify, offering a user-friendly platform with powerful eCommerce tools and t he best website designs . You also get a suite of business tools, including: Email marketing:  Use various email marketing tools , plus a business email  address, to attract, nurture and monetize leads Branding tools:  Learn how to design a logo  and create a strong brand identity with a free logo maker  and Wix’s business card maker Business management:  Manage your contacts with a business phone , streamline meetings with the Wix scheduling software  and coordinate sales with the invoice generator Is there a free alternative to Shopify? If you're just starting, Wix offers a free plan with basic features, but for full eCommerce functionality, you’ll need a paid plan. Compare Wix vs. Shopify  eCommerce features to see how much value you’re getting. Although platforms like Big Cartel provide free options, choosing an eCommerce platform based solely on price can limit site reliability , growth and uptime . Who is Shopify's biggest competitor? The top Shopify competitors include Wix, WooCommerce and Adobe Commerce. Each offers unique strengths depending on your business needs and technical skills. Is there anything better than Shopify Payments? Wix Payments offers PCI-compliance for eCommerce sites with competitive transaction fees and a built-in dispute resolution tool. However, some businesses prefer Square for in-person transactions, while others choose PayPal or Stripe for low fees or better scalability .

As a small business owner, you've got a million things to juggle at once. Keeping up with the latest eCommerce  statistics can feel like an extra chore. But the reality is, these numbers are key to understanding what your customers want and how they shop. With global eCommerce sales expected to reach $6.42 trillion  in 2025 ( eMarketer ), knowing the trends behind that growth can help you make smarter choices that directly impact your business and your marketing strategy . Keep reading for the latest stats—plus practical tips you can use to grow your business, no matter what type of business  you run. Skip to a section: The state of eCommerce in 2025 (overview) Consumer demographics and behavior statistics AI in eCommerce statistics Payment and checkout statistics Shipping, returns and customer expectation statistics The state of eCommerce in 2025 (overview) The global eCommerce market is expected to account for 20.5% of total global retail sales in 2025 (19.9% year-over-year growth) ( eMarketer ). Ecommerce is growing at its slowest pace since 2022 —mostly due to China's economic slump and trade tensions—but is still holding up strong overall ( eMarketer ). Online shopping is expected to make up 41% of all retail purchases by 2027 ( Boston Consulting Group ). Amazon is still the most popular online marketplace worldwide, accounting for 37.6% of eCommerce sales  ( Forbes ). The average eCommerce site conversion rate ranges between 2% to 4% , depending on the industry ( Convertcart ). Clothing is the most popular eCommerce category in the U.S., with 43% of consumers  having bought clothing online in the past year ( Oberlo ). Nearly two-thirds (64%) of consumers  still prefer shopping in person, but that’s mostly driven by older generations ( VistaPrint/Wix ). 81% of consumers  say that it’s important for a business to have a branded website—and 15%  say it’s a dealbreaker if a business lacks a website ( VistaPrint/Wix ). By 2030, agentic commerce could drive up to $1 trillion in U.S. B2C retail revenue , with global figures potentially reaching $3–5 trillion ( McKinsey ). Ready to start selling? Build your  eCommerce website  with Wix. Consumer demographics and behavior statistics More than half of shoppers (55%)  browse a retailer’s website before heading to the store, and 25% look it up while shopping in-store ( Capital One Shopping ). 29% use YouTube to research products before buying, followed by Facebook ( 21% ) and Instagram ( 10% ) ( SurveyMonkey ). 62% of consumers say that branding is an important consideration when buying from a new business, showing that first impressions (whether online or offline) matter ( VistaPrint/Wix ). More than half (55%) of Gen Z  consumers prefer to shop online versus in-person, making them the only generation that prefers online shopping ( VistaPrint/Wix ). 55% of Millennials  prefer in-person shopping over online shopping, following a trend shared by older generations; 69% of Gen X  and 83% of Baby Boomers  prefer in-person shopping ( VistaPrint/Wix ). In 2025, Millennials are expected to account for about a third   of global social commerce spending , followed closely by Gen Z at 29%  and Gen X at 28%  ( Statista ). By the time they turn 25, Gen Z is expected to surpass earlier generations in per capita spending, positioning them as the richest generation in the U.S.  ( NIQ ). 70% of millennials  engage with retailers on social media ( Statista ). Millennials and Gen Z are more likely  to wait for discounts before making online purchases, while Gen X is the least likely  to do so ( Statista ). More than half (55.1%) of Gen Z shop with buy now, pay later (BNPL) ( Exploding Topics ). Read also: How to start a business Best business ideas to start with little money   How to start an online store How does eCommerce work? AI in eCommerce statistics Nearly nine out of 10 retailers report they are either actively using or assessing using AI in their operations ( NVIDIA ). 58% of retailers say that AI is helping to improve operational efficiency and throughput, while 45%  say AI is helping to reduce supply chain costs. Meanwhile, 42% say that AI is helping them meet shifting customer expectations ( NVIDIA ). In the U.S., 95% of eCommerce companies  report "very good" return on investment from AI adoption ( Statista ). The majority of brands (over 70%)  expect AI to be a game-changer for personalization and marketing strategies ( Twilio Segment ). 58% of business leaders  predict that AI chatbots will have the greatest impact on AI-powered personalization in the next five years ( Twilio Segment ). 44% of users  who have tried AI-powered search now regard it as their "primary and preferred" source for internet searches, compared with 31% who prefer traditional search ( McKinsey ). Nearly six in 10 shoppers (58%)  now feel comfortable using GenAI and other conversational AI tools on retail websites, up from 52% in 2024 and 42% in 2023 ( Constructor ). Younger shoppers trust AI more: 25% of Gen Zs  (ages 18–29) believe AI could pick a better gift than their partner, compared with just 7% of Boomers  (ages 60+) ( Constructor ). A majority of younger consumers view AI positively in eCommerce, with 59% of Gen Z  adults and 65% of Millennials  expecting it to improve their online shopping experience ( Mintel ). Almost a quarter (24%) of U.S. consumers  regularly use chatbots while shopping online, with most appreciating them for being available 24/7 ( SellersCommerce ). 51% of consumers  favor bots over humans when they're seeking immediate service ( Zendesk ). 67% of consumers are asking AI and chatbots a wider variety of questions than before ( Zendesk ). Payment and checkout statistics Among American adults, 30% possess a single credit card, 24%  hold two and 26%  own three or more ( Motley Fool Money ). The average cart abandonment rate sits at 70.2%  ( Baymard Institute ). The top reason  shoppers abandon their online carts is that extra costs (shipping, taxes, fees) are too high ( Baymard Institute ). The average large-sized eCommerce site could boost conversion rates by 35%  just by improving checkout design; this translates to $260 billion worth of lost orders  that could be recovered ( Baymard Institute ). 20% of online shoppers  cite slow delivery as a reason for not completing a purchase ( Statista ). Industries such as luxury or home and furniture typically see higher abandonment rates  than sectors like food and beverages ( Statista ). By 2026, digital wallets ( 54% ) are expected to be the top global eCommerce payment method, followed by credit cards ( 16% ) and debit cards ( 10% ) ( Statista ). Among Americans who used digital wallets in 2023, 69% used PayPal the most, followed by Google Pay ( 56%) , Apple Pay ( 53% ) and Samsung Pay ( 52% ) ( Capital One Shopping ).   In 2023, nearly half of U.S. consumers (47%)  made a purchase through social media, and 58% were interested in doing so ( Mintel ). Subscription-based payments are growing at a 20% annual rate ( Clearly Payments ). Shipping, returns and customer expectation statistics Product quality is the top reason that people become repeat customers, with 73% of consumers  saying that if a product meets their quality expectations, then they’re likely to shop with a business again ( VistaPrint/Wix ). 90% of consumers are likely to buy again from a brand that delivers a positive delivery experience ( Veho ). 60% of consumers will stop purchasing from a brand after a negative delivery experience ( Veho ). 76% of consumers  say free returns are a major factor when choosing where to shop ( NRF ). In 2024, the average return rate in eCommerce was 16.9%  ( NRF ). 67% of shoppers  review the returns page before making a purchase ( Ivesp ). "Received wrong item," "product received looks different" and "received damaged product" are the top three reasons  for a returned product ( Ivesp ). Around 49% of retailers  now offer free shipping ( Ivesp ). Most shoppers—about  nine in 10 —don’t mind waiting two or three days for delivery, especially if it means avoiding shipping costs ( McKinsey ). What these eCommerce statistics mean for you The eCommerce landscape is full of opportunity, but it rewards businesses that adapt quickly. Here are some ways that you can keep up. Keep your website fresh Even if your customers visit your store in person, most will check you out online first. And with a majority of consumers expecting a branded website—and some saying it’s a dealbreaker if you don’t have one—your digital storefront is just as important as your physical one. Use it to tell your brand story and highlight what makes you different , while making sure it loads fast and looks professional. Prioritize convenience and transparency on the checkout page There's evidence to say that convenience and trust drive conversions . People are still quick to abandon their carts if shipping costs are too high, return policies aren't clear and the eCommerce checkout experience is more complicated than it needs to be. Simplify the process: offer free or low-cost shipping where possible, accept digital wallets like PayPal or Apple Pay and consider a single-page checkout. Small tweaks like these can recover lost sales and build customer trust. Learn more about: Ecommerce marketing Wix payment processing Basics of eCommerce shipping Be precise with your descriptions A lot of returns happen because products don’t match expectations. Make sure your descriptions are crystal clear and your product photos show exactly what customers will receive. Include sizing charts and other aids to help visitors find the right products for them. Bear in mind that AI isn’t just for big brands anymore Most retailers are already using AI, and for good reason. It can handle repetitive tasks and personalize the shopping experience. Explore AI features that can help improve product suggestions, answer customer questions around the clock, predict customer needs and grow your eCommerce business faster. "While generative AI has made most of the headlines lately regarding how well it creates new, original content, machine learning has tremendous power in providing predictive insights that can automatically improve any aspect of your business." - Oren Inditzky, VP and GM of Online Stores Explore more about AI in eCommerce . Pay attention to Gen Z Younger consumers—especially Gen Z, who are about to become the richest generation in the U.S.—prefer shopping online and expect fast, personalized experiences. They research on YouTube, engage with brands on social media and often use “buy now, pay later” options. If your business hasn’t optimized for social selling or mobile-first checkout yet, now’s the time. Ready to put these statistics to use? Get started with Wix's free Commerce website builder . It has all of the tools and features you’ll need to take advantage of these trends. Ecommerce statistics FAQ What are the latest eCommerce statistics for 2025? Online sales keep growing and now make up a big share of total retail. Growth has slowed a bit since the post-pandemic surge, but shoppers are still buying more online each year. By 2027, almost half of all retail purchases will happen digitally, so even businesses that rely on in-person sales need to think about how customers find and interact with them online. Which demographics are driving eCommerce growth? Gen Z is expected to become the wealthiest generation in the U.S. by their mid-20s. They’re also the most comfortable using tools like buy now, pay later (BNPL) and AI chatbots, and they expect brands to be socially aware. Millennials still make up a big share of online spending—especially in social commerce—but they tend to be more price-sensitive, often waiting for deals. Older generations still prefer shopping in-person shopping, but they’re researching products online first, meaning even brick-and-mortar businesses can’t afford to skip having a strong digital presence. How does AI impact eCommerce? AI is becoming part of everyday operations for online stores. It’s used to recommend products, personalize emails and handle customer questions instantly. For small teams, it’s a way to work more efficiently—AI can take care of repetitive tasks so you can focus on strategy and customer relationships. What are the main reasons for cart abandonment? Most shoppers leave before checkout because something slows them down, be it hidden fees of long forms. Cleaning up your checkout process, being upfront about costs, and offering quick payment options like PayPal or Apple Pay can make it easier for customers to follow through. How do shipping, delivery and returns affect customer loyalty? Customers remember how easy (or frustrating) the delivery and return process was. Packages that arrive on time and in good shape build trust, while slow or confusing experiences push people away. Keep communication clear and make returns simple, focusing on reliability over speed.

Turn your ideas into sales and start selling with Wix eCommerce →   When learning how to develop a website  for your online store, two platforms are brought up a lot: Wix and WooCommerce.  Wix lets you build an eCommerce website  in minutes. With its intuitive  drag and drop website builder , Wix offers diverse eCommerce solutions, including managing physical and digital stores, running a  dropshipping shop , utilizing  print on demand services  and  selling subscriptions .  If you want to skip the manual setup, Wix’s AI website generator  can do the heavy lifting for you. Just describe what you need as a chat prompt, and you’ll have a fully functional online store in minutes.  WooCommerce is a free plugin for WordPress, turning any WordPress website into a highly flexible online store. AI website generation is available via third party plugins and integrations.  Let’s cut through the noise and find which platform best fits your business goals, technical comfort level and budget. Learn how to sell online  with Wix’s website builder .  Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: Wix vs. WooCommerce When it comes to ease of use and all-in-one convenience, it’s hard to beat Wix’s  online store builder . If you have the technical resources and want to get more out of your store’s design and functionality through coding, WooCommerce on top of WordPress offers that flexibility. Key Takeaways: Wix strength: beginner-friendly, no-code setup with integrated eCommerce hosting  and AI tools. WooCommerce strength: unlimited customization and plugin options for advanced users. Wix limitation: may feel limited to users with prior web development experience or those aiming to build highly customized, complex storefronts. WooCommerce limitation: requires technical expertise and additional costs for hosting and plugins. Build your store today and start capturing more sales with Wix’s   online shopping cart . Wix vs WooCommerce: feature comparison table Feature Wix WooCommerce Setup difficulty Beginner Advanced Monthly cost $29-159 per month (billed annually) $150-5,650+ per month (depending on hosting, plugins and possible developer costs) Templates 2,000+ website templates 14,000+ (varying in quality. Includes WooCommerce and WordPress themes) Product limit 50,000 Unlimited Hosting included Yes No 24/7 support Yes No Customization Very high Unlimited Editor’s note: this comparison focuses on the WooCommerce plugin with wordpress.org and not the commerce plan offered by wordpress.com. Learn how to start an eCommerce business Wix vs WooCommerce: meet your contenders  Each year, close to 2.77 billion people shop online worldwide , so choosing the best eCommerce platform for your eCommerce website  is a pretty big deal. Before researching the best eCommerce website builders and figuring out which platform is best for you and your website, remember that knowing how to start an online store is the first step to building a successful eCommerce business. Wix is the complete website solution for self creators and internet entrepreneurs. In addition to the drag-and-drop website builder, Wix offers integrated free website hosting , payments , marketing tools  and a free AI powered website builder. WooCommerce takes a different approach, as a free WordPress plugin, letting you turn any WordPress site into an online store. It's the go-to eCommerce solution for WP developers and businesses that need comprehensive control over their WordPress store's functionality. It’s important to note that WooCommerce requires WordPress hosting and some technical know-how to unlock its full potential. "Creating a well-structured online store that aligns with customer expectations is now one of the main ways to offer satisfactory shopping experiences and maintain competitiveness in the market."_Bruno Carvalho, Online Payments Product Manager at Mercado Pago See more: What is an eCommerce website? Is Wix good for eCommerce? Whats the best way to start an online store? Wix vs WooCommerce: the ultimate comparison You've met the contenders. Now let's put them head-to-head. Both platforms take different approaches to selling online. Wix emphasizes ease of use and integrated features, while WooCommerce prioritizes technical flexibility and control. Choosing between Wix and WooCommerce usually comes down to your specific business needs, technical comfort level and long-term vision. Are you looking for an all-in-one platform with an easy to use back-end, or are you interested in managing technical details in exchange for more customization options? Templates and web design Website builder Apps and plugins Security and reliability Ecommerce Hosting and domains Blog integration  SEO Pricing Customer support 01. Templates and web design What Wix offers:  Wix helps you stand out with bold, on-brand website templates  (over 2,000 in total, with 340 eCommerce website templates ), offering product galleries, shopping cart integration and mobile optimization built-in. The drag-and-drop editor makes it easy to build a stunning online store, by simply moving the elements wherever you want on the page, without having to know a single line of code. What WooCommerce offers:  WooCommerce has over a hundred themes specifically designed for selling via WordPress, with prices ranging from $49 to $100 annually. Since WooCommerce is a WP plugin, you aren’t locked into strictly using WooCommerce themes. WordPress offers over 14,000 free and premium themes, but they don’t all work seamlessly with WooCommerce, so some trial and error and research might be needed. CSS coding  knowledge or a dedicated developer is recommended to get the most out of WooCommerce.  Bottom line:  If you’re looking for simplicity and speed, go with Wix. If you need a fully customizable layout and have the technical resources, choose WooCommerce. See more: What is an online shopping cart? How does eCommerce work? 02. Website builder What Wix offers : Wix offers a no-code website builder  to get you online fast. To build a stunning website with Wix, all you need to do is choose one of the professionally designed and customizable templates and drag and drop the elements wherever you want them on the page. It’s that simple. For an even less technical approach, Wix’s AI website builder lets you build a website and storefront with simple chat prompts, helping with content generation, product descriptions and SEO features . What WooCommerce offers : WooCommerce is a WordPress plugin, which means you need to build and host your WordPress site before integrating with WooCommerce. While powerful, WordPress often requires more technical knowledge compared to other website builders. WooCommerce and WordPress offer AI abilities through plugins like Elementor Website Builder  and AI Product Content Generator & Automation Toolkit for WooCommerce . These plugins can help with content creation and product descriptions. AI plugins for WordPress and WooCommerce can require separate subscriptions and setup. Bottom line : Wix’s website builder is straightforward and offers integrated AI features, making it easy to build a website with zero experience. WooCommerce relies on WordPress's powerful and robust open source publishing platform to build and launch a website and may require third-party tools and plugins, adding potential complexity and cost. See more: Best AI website builders Best website builders for SEO Best low-code no-code website builders 03. Apps and plugins What Wix offers:   Wix App Market  features more than 800 applications designed to work perfectly with Wix. When it comes to selling online, the app market’s eCommerce category  covers everything from dropshipping and shipping solutions to product reviews, customer support chat-bots and loyalty programs.  What WooCommerce offers:  WordPress's ecosystem is considered one of the largest there is, with an estimated 60,000-90,000+ available plugins across its plugin directory and third-party developers and marketplaces. WooCommerce alone has close to 1,200 plugins that handle everything from subscription billing to advanced inventory management. Since you can use both WooCommerce and WordPress plugins, it’s important to make sure that the plugins you choose are compatible with one another. Bottom line:  Wix’s easy-to-use and accessible website builder, coupled with its curated app market, ensures everything on your eCommerce store just works. With WooCommerce and WordPress, you need to piece things together—themes, plugins, hosting—so if something goes wrong, it’s not always clear what happened. 04. Security and reliability What Wix offers:  Wix takes eCommerce website security  and reliability seriously. Every Wix site automatically receives SSL certification , is protected from DDoS  attacks and is fully PCI compliant to help safeguard and protect payment and transaction details. Security updates happen automatically without user intervention. Wix's infrastructure can handle traffic spikes and provides global CDN  coverage, backed by a proven track record of 99.99% uptime .  What WooCommerce offers:  Since WooCommerce is a WordPress plugin, your site’s security depends on your WordPress hosting provider and maintenance practices. You'll need to manage your website’s SSL certificates, security plugins, schedule and implement regular updates and create site backups yourself. Because of this, any issues with the site's security and uptime falls on you and your chosen hosting and maintenance practices.  Quality managed WordPress hosts like WP Engine provide enterprise-level security already built in, but can be pricey depending on which hosting plan you eventually choose. Bottom line:  At Wix, website security is all handled on their end, letting you focus on creating the best shopping experience for your customers. WooCommerce can be extremely secure, but requires either ongoing technical hands-on management or paying for enterprise-grade hosting solutions with baked-in security. 05. Ecommerce What Wix offers:  Wix makes it easy to create a professional website for your eCommerce business, letting you list up to 50,000 products with multi-channel selling on Amazon, eBay, Facebook and more. Their payment solution, Wix Payments, lets you accept payments via major credit cards, Apple Pay, Google Pay, PayPal and more. Depending on your location and customers, you can also accept payments from  over 80 global payment gateways , including Braintree, Klarna, Stripe, PayPal, Square and more. Other advanced eCommerce features include dropshipping integration, cart abandonment features, inventory management, subscriptions and loyalty programs to name a few. What WooCommerce offers:  WooCommerce technically lets you list an unlimited amount of products—depending on your hosting setup, website optimization and bandwidth—and offers extensive customization options for building complex product catalogs. Extended functionally for features like dropshipping/print-on-demand, shopping cart abandonment notifications, inventory management and subscriptions are available through paid extensions and plugins or can be developed in-house.    Payment gateway options are virtually unlimited and can be integrated through WP plugins or manually inserted via iFrame or APIs. This flexibility and advanced functionality has a bit of a learning curve and might require additional costs. Bottom line:  Wix has everything you need to start selling online in one place. WooCommerce offers solutions for complex requirements like payments, subscriptions, memberships and unique product page configurations through its extensive library of free and paid plugins. 06. Hosting and domains What Wix offers:  All Wix plans include multi-cloud hosting, automatic backups, global CDN and a free domain for the first year (after which, prices start at $13.35 per year). No server management, software updates or technical maintenance required. Hosting scales automatically with your traffic. What WooCommerce offers:  Since WooCommerce sits on top of WordPress.org’s open-source platform, you’ll need to register for a domain via a third-party registrar and arrange separate WordPress hosting, which come with their own costs. Remember, where you decide to host your WordPress website can directly impact your store's speed, security and reliability.  Bottom line:  Wix strips away any technical complexities and has you covered when it comes to hosting and domains. WooCommerce and WordPress give you full control of your website’s hosting choice, and you'll need to do your research to find the best solutions for your store and plan ahead for any ongoing related costs. 07. Blog Integration What Wix offers:  Wix makes it easy to start a blog with its feature-rich blog maker  offering AI-powered content generation, automated SEO and eCommerce website optimization , scheduling tools and mobile optimization. The blog seamlessly integrates with your Wix eCommerce store for content marketing strategies. AI tools help generate blog ideas, full posts and optimize content for search engines. What WooCommerce offers:  WordPress.org powers over 40% of all websites primarily due to its blogging capabilities. As a result, WooCommerce stores get access to WordPress's extensive CMS with unlimited customization options, advanced SEO plugin support and sophisticated publishing and scheduling workflows. Bottom line:  WordPress/WooCommerce offers industry-standard blogging for content marketers. Wix provides an excellent integrated blog solution that works great for most businesses without the technical complexity. 08. SEO What Wix offers:  Wix’s built-in SEO tools include automated meta tags, XML sitemaps , structured data markup and personalized SEO plans. Wix’s AI assistant helps optimize individual pages and product descriptions for search engines. Integration with Google Search Console comes standard. What WooCommerce offers:  WordPress offers extensive SEO flexibility with plugins like Yoast SEO and RankMath providing granular control over every optimization aspect. Advanced users can jump up to the plugins’ paid tiers to implement complex technical SEO strategies, which are usually not possible with hosted platforms.  Bottom line:  Wix handles SEO basics automatically with AI assistance. WooCommerce (and Wordpress) offers access to professional-grade SEO tools and plugins for advanced SEO strategies. See more: how to drive traffic to your online store → 09. Pricing What Wix offers:   Wix Plans  with eCommerce support and features start at $29 per month for the Core plan, and go up to $159 per month for Business Elite and its advanced eCommerce capabilities (billed annually). All Wix plans include hosting, SSL certificates and a free domain for the first year. Higher tiers add advanced marketing tools, priority support and increased storage.  What WooCommerce offers:  The WooCommerce plugin itself is free, so you need to calculate WordPress hosting, premium themes, domain registration, essential plugins and developer costs. Average costs range between $150 and $5,650+ per month, depending on chosen solutions, functionality and complexity of your website.  Platform Typical monthly cost range Wix $29 a month for Core, $39 a month for Business and $159 a month for Business Elite (billed annually). WooCommerce Estimated $150 to $5,650+ a month, depending on chosen hosting, plugin and developer options. Editor’s note: Wix’s Light plan at $17 a month doesn’t offer eCommerce functionality. All pricing information is accurate as of October 17, 2025. Bottom line:  Wix offers predictable monthly costs with everything included. The WooCommerce plugin is free, but developer costs, domain registration, WordPress hosting, plugins and premium themes can quickly add up. Learn more: Wix premium plans   How much does a website cost? How to build a website for free 10. Customer support What Wix offers: With Wix you get 24/7 callback support  for English speakers, live chat during business hours, access to their comprehensive help center, video tutorials and Wix Academy for advanced training. What WooCommerce offers:  WooCommerce doesn’t offer phone support or have a dedicated support team, relying on community forums, documentation and knowledge bases. Since WordPress.org is open-source, they also don’t offer any dedicated support channels beyond forums and documentation. This means you’ll either need to contact your hosting provider or hire a dedicated WP developer/IT specialist for ongoing support.  Bottom line:  Wix has dedicated 24/7 support. WooCommerce and WordPress rely on community help, third-party support or in-house hires, which can be inconsistent. Wix vs WooCommerce: final verdict Choose Wix if you're  looking for a more hands on approach and want to start selling online quickly, without technical headaches and overhead. Wix is a great choice for businesses selling physical products, digital downloads or services with straightforward requirements. The all-in-one approach means you can focus on growing your business and your product offering instead of managing technology. Choose WooCommerce if you  have complex requirements, are looking for a bespoke solution with unlimited customization options and have the technical resources and abilities to manage and maintain a hosted WordPress site. WooCommerce works best for companies with online stores that require specific and unique functionality. The main difference between Wix and WooCommerce is control versus convenience. Wix handles the technical complexity, so you can focus on your products, customers and sales. WooCommerce gives you complete control, but requires significantly more technical resources and a larger budget. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup, so we wanted to have a website that we could easily update ourselves — or delegate to an employee to update — in a really simple and time-efficient way. So that's how I decided on Wix.“_Andrea Shubert, co-founder of Strathcona Spirits See more: How to make a website to sell What's the best way to start an online store? Wix vs WooCommerce FAQ Is WooCommerce really free? Yes, the WooCommerce plugin is free, but you need to calculate for WordPress hosting, domain registration, SSL certificates, premium plugins, themes and potential developer costs. Total expenses often exceed Wix's monthly fees.  Maintaining an eCommerce store on a WordPress site comes with expenses that often surprise new users. These aren't hidden fees, but essential components you need to build a robust WordPress site and online store. Can I migrate from WooCommerce to Wix later? Yes, you can migrate from WooCommerce and WordPress to Wix, but it's not a straightforward, one-click process. Since there’s no direct migration tool available to automatically transfer your data, you’ll need to manually re-enter your products, product descriptions, images and pricing into your new Wix store.  If you’re a Wix Business Plan subscriber, their support team can help make the manual migration process smoother. Which platform is better for SEO? Both WordPress/WooCommerce and Wix deliver strong SEO results, but with different approaches. WordPress, combined with WooCommerce for eCommerce, is known for its extensive customization options. Through powerful plugins like Yoast SEO or Rank Math, users have granular control over on-page SEO elements, from meta tags and schema markup to XML sitemaps and redirects. This level of control makes it a preferred choice for those with highly specific SEO strategies or the desire to fine-tune every aspect of their site's optimization. Wix focuses on streamlining the process with built-in, automated SEO features. Wix SEO provides you with a personalized checklist to guide you through the optimization basics, handling many technical aspects automatically. While it may not offer the same depth of customization as WordPress, Wix’s user-friendly approach is highly effective and sufficient for most small to medium-sized businesses looking to establish a solid online presence without needing deep technical expertise. Both platforms can achieve excellent SEO results. WordPress/WooCommerce offers more advanced SEO control, while Wix provides automated SEO optimization that works well for most businesses. Do I need coding skills for either platform? Wix is a   no-code website builder and requires zero coding knowledge. You technically don’t need coding skills to work with WooCommerce—or WordPress—but CSS and PHP knowledge can be a big help when it comes to customization and troubleshooting. Which platform scales better for high-traffic stores? Both can handle high traffic, but approach scaling differently. Wix handles scaling automatically through its infrastructure. Scaling and accepting high traffic volumes with WooCommerce depends on your hosting solution and technical optimization. Can I sell both physical and digital products on both platforms? Yes, both Wix and WooCommerce support physical products, digital downloads and services.

Get started Dropshipping today Dropshipping  is a business model that allows you to sell products to your customers without holding any inventory . Is dropshipping worth it though when compared to other eCommerce strategies? When it comes to jewelry dropshipping, it's a popular option because jewelry is small, lightweight and often has high perceived value. This makes it ideal for an online store  or for starting a dropshipping business .  In this guide, we’ll explore the best jewelry products to sell and the most reliable dropshipping suppliers. Ready to start selling? Take our dropshipping website builder  for a spin. TL;DR: Jewelry dropshipping products and suppliers Jewelry dropshipping is a low-risk way to start an online store with strong demand and flexible profit potential. To help you move fast, we reviewed the best jewelry dropshipping products and suppliers based on the factors below so you can launch a reliable and profitable business with confidence. Key factor What we assessed Why it matters Product quality Materials durability and craftsmanship Reduces returns and builds trust Supplier reliability Shipping speed fulfillment accuracy and support Ensures a smooth customer experience Profit potential Pricing margins and competitiveness Helps you grow revenue sustainably Market demand Trends search interest and niche performance Improves your chances of consistent sales Why choose jewelry dropshipping? Low startup costs: Start your jewelry business  without hefty upfront expenses, as you don't need to invest in a large inventory. Appeals to everyone: Jewelry is a timeless and universally loved product. Whether for style, function, or sentimental reasons, people enjoy buying jewelry. Profit potential:  With the right approach, jewelry allows for significant markups, promising healthy profits for your business. Easy customization: Make your mark in the market by offering easily customizable jewelry. Many suppliers provide personalization options, letting you cater to various customer preferences. 8 jewelry dropshipping product categories (+30 products) When it comes to curating a selection of jewelry for your dropshipping business, variety is key. Here's a list of 30 jewelry dropshipping products and 8 jewelry categories that are perfect for this specific eCommerce  model, each with its unique appeal. Classic pieces Trendy items Personalized jewelry Eco-friendly options Luxury lookalikes Cultural and artisanal For special occasions Novelty items 01. Classic pieces Stud earrings: Timeless and versatile, suitable for customers of all ages. Hoop earrings: A staple in many jewelry collections, they come in various sizes and materials. Solitaire rings: Ideal for those looking for elegant simplicity. Chain necklaces: These can be worn alone or layered, appealing to the minimalist trend. Tennis bracelets : Known for their classic line of diamonds or gemstones. 02. Trendy items Layered necklaces: Perfect for the fashion-forward customer who loves to mix and match. Cuff bracelets: Offer a modern twist on the traditional bracelet. Stackable rings: Encourage customers to buy multiple pieces for a personalized look. Charm bracelets : Allow customization, which can increase customer engagement. Body chains: Cater to those looking for edgier, bohemian styles. 03. Personalized jewelry Name necklaces: This continues to be a popular personalized option. Birthstone rings: Offer a personal touch that makes them great gifts. Engraved bracelets : Provide an opportunity for personal messages and dates. Monogrammed cuff links: Ideal for the male demographic or corporate gifting. Custom photo lockets : A sentimental piece that holds special meaning. 04. Eco-friendly options Recycled metal pieces: Appeal to environmentally conscious consumers. Wooden jewelry: Offers an organic, rustic aesthetic that's becoming more popular. Upcycled material creations: Unique pieces that tell a story and reduce waste. 05. Luxury lookalikes Cubic zirconia earrings: Mimic the look of diamonds at a fraction of the cost. Gold-plated necklaces: Provide the luxury feel without the high price tag. Faux pearl necklaces: Classic elegance that's affordable and cruelty-free. 06. Cultural and artisanal Ethnic beaded bracelets: Celebrate cultural heritage and craftsmanship. Handmade pendants: Each piece is unique, adding value through exclusivity. Tribal earrings: Stand out with bold designs inspired by various cultures. 07. For special occasions Bridal jewelry sets: Cater to weddings with coordinated collections. Anniversary bands: Mark special milestones with commemorative jewelry. Graduation charms: Celebrate achievements with meaningful symbols. 08. Novelty items Themed charm bracelets (e.g., hobbies, professions): Connect with customers' interests and lifestyles. Locket cuff links with personalized messages inside: Combine sentimentality with sophistication for men's accessories. Smart jewelry (e.g., fitness tracking embedded in bracelets): Blend technology with style for health-conscious consumers. 5 top jewelry dropshipping suppliers  Choosing the right supplier is crucial for the success of your jewelry dropshipping business. Here are four reputable dropshipping suppliers  that offer a wide range of jewelry products and have features that make them stand out in the e-commerce market. Modalyst High-quality selection : Modalyst focuses on providing access to premium products, including a variety of jewelry options. Easy integration:   Seamlessly connects with popular e-commerce platforms like Wix .  Curated suppliers:  They vet their suppliers to ensure reliability and product quality. Spocket High-quality products:   Spocket  connects you with top suppliers from the US and Europe, ensuring premium jewelry items and fast shipping. Seamless integration:  Easily integrates with platforms like Wix, offering automated inventory management and order fulfillment. Wide selection:  Access a variety of customizable and unique jewelry products to help differentiate your brand. Printify Customization options:  Printify allows you to offer personalized jewelry, which can give you a unique selling point.  Wide range of products:  They have an extensive catalog that includes various types of jewelry. User-friendly platform:  The interface is intuitive, making it easy for you to manage your products and orders. They also integrate with Wix . Printful On-demand services:  Printful offers on demand printing and engraving for certain types of jewelry, perfect for customization. No minimum order quantity : This means you can dropship as little as one piece at a time without incurring extra costs. Global fulfillment:  With facilities worldwide, they can ship products quickly to customers anywhere. Begin by understanding how to build a website  with a website builder like Wix, then integrate it with Printful  for print on demand jewelry selling. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. AliExpress Vast product range:  AliExpress has one of the largest selections of jewelry of any dropshipping supplier, giving you plenty of choices for your store. Competitive pricing:  They often have the lowest prices, which can help improve your profit margins. Supplier ratings system:  You can choose suppliers based on customer feedback and ratings. Integrate your Wix store with AliExpress .  How to get started dropshipping jewelry Starting a jewelry dropshipping business can be an exciting venture. Here's a step-by-step guide to help you launch your online store . Research and plan your business Determine what type of jewelry you want to sell and who your target audience is. Faybe Darby, Co-Founder of Darby Prichards Jewelry says, ' “We research new trends and talk with our buyers every month,” regarding Darby Pritchards’ approach. “We investigate their interests—and when we’re able to, we’ll offer one design in multiple items.” Look at other jewelry stores to understand what they offer and how you can differentiate yourself. Outline your business goals, strategies and financial projections. This is crucial when starting a business .  Choose a clear niche, whether minimalist jewelry, boho designs or luxury-style pieces, so you can target the right audience and stand out from competitors. Set up your online store Choose an E-commerce platform  such as Wix. When making your eCommerce website make sure it's visually appealing and user-friendly. Use eCommerce templates  to make this easier.  Add product descriptions, high-quality images and pricing information. Find and partner with suppliers Choose from suppliers like Modalyst, Printify, Printful or AliExpress based on their product range and services. Contact suppliers to discuss partnership terms and how they handle order fulfillment. Before listing products, consider ordering samples to check quality, finishes and packaging so you know exactly what customers will receive. Then connect your online store to your suppliers using integrations or apps so inventory updates automatically and orders are fulfilled smoothly without manual work. Market your business Use marketing strategies  such as social media, SEO, email marketing and paid advertising to reach potential customers. Share content that resonates with your audience, such as jewelry styling tips or new collection announcements. Consider starting a blog  to do this.  Attract customers with discounts, limited-time offers, or free shipping. Learn more: Jewelry marketing Manage your operations Set up processes for order placement, tracking and customer communication. Respond promptly to customer inquiries and resolve any issues quickly. Regularly check your sales data and customer feedback to make improvements. Dropshipping jewelry products and suppliers FAQ What makes jewelry a good dropshipping product? Jewelry is a popular category with consistent consumer interest. There's a wide range of products to suit various styles and price points. Jewelry is typically small and lightweight, which makes for easier and more cost-effective shipping. How do I choose the best jewelry to dropship? Stay updated on current fashion trends and customer preferences. Consider the cost versus the potential selling price to ensure good profit margins. Work with suppliers who have high-quality products and positive reviews. Can I offer customized jewelry in my dropshipping store? Yes. Many suppliers provide customization options for their jewelry, allowing for personalization that can appeal to customers. How do I handle complaints or returns? Set up clear return and exchange policies on your website. Work closely with your suppliers to manage returns or exchanges smoothly. Is it necessary to hold inventory with jewelry dropshipping? No, you don’t need to hold any inventory with jewelry dropshipping. Your supplier manages the stock, fulfillment and shipping, allowing you to focus on marketing, branding and growing your online jewelry store. How can I ensure fast and efficient shipping? Select suppliers with fulfillment centers close to your primary customer base. Provide customers with accurate shipping times on your website. Is jewelry profitable for dropshipping? Yes, jewelry is one of the most profitable niches for dropshipping. It has strong and steady demand, lightweight products with low shipping costs and flexible pricing that makes it easier to build healthy margins. Many sellers succeed by focusing on trending pieces like minimalist designs, personalized jewelry or fashion-forward collections that people actively search for. Profitability depends on choosing reliable suppliers, offering quality products, building a strong brand and optimizing your store for conversions. Other dropshipping ideas to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping

Get started by:  Creating an online store →  |  Dropshipping → Want to start your own business , build your brand and create a passive income? Print on demand  (POD) makes your first steps in eCommerce a lot simpler. But finding the right print on demand partner is paramount. Aside from carrying the right products, your print on demand partner must be relatable, adaptable and compatible with your way of running business. Whether you prioritize a fast turnaround or stellar customer service, your print on demand partner must match these goals. To help you out, we've gathered a list of the top print on demand solutions on the market, as well as tips for selecting the right one. What are print-on-demand companies? Print-on-demand (POD) companies are businesses that facilitate the printing and shipping of custom products without requiring businesses to hold any inventory. They provide a convenient and cost-effective solution for individuals and businesses to create and sell personalized products without the upfront costs of printing and storage. Learn more: what is a print on demand store? 13 of the best print-on-demand companies Modalyst   Printful   Printify   Gelato Podbase Artelo Gooten   CustomCat Redbubble   JetPrint Society6   Zazzle   Printy6   01. Modalyst Rated the top dropshipping software by Fast Company, Forbes and others, Modalyst  is a longstanding leader with newly minted print-on-demand capabilities. Its POD capabilities, powered by Kornit , are dedicated to supporting sustainable practices and still ensuring high-quality, on-demand prints. It flaunts a wide range of products and suppliers, including brand names, and can accommodate fast domestic shipping across the U.S. and Europe. Today, Modalyst serves more than 350,000 eCommerce stores. It was acquired by Wix in 2021 and integrates directly with any Wix eCommerce store. Product selection: Modalyst offers an impressive selection of print on demand business ideas  and products, including home accessories, clothes, pet toys, accessories, jewelry, makeup and purses. Get access to high-quality (and highly vetted) suppliers that can ship orders to your customers quickly and reliably. Learn more: Clothing dropshipping Pet dropshipping Beauty dropshipping Jewelry dropshipping Pricing: Modalyst’s free plan includes unlimited orders and access to all of its core platform features. However, you will be limited to non-premium suppliers and 25 products. A Start Up plan at $35/month raises the product limit to 250. The Pro plan at $90/month will let you work with premium suppliers and benefit from shorter shipping times with no product limits. Production and fulfillment: Because Modalyst has so many products already in stock, it can fulfill most orders in one to two business days. Modalyst also works with a multitude of U.S. and E.U. suppliers that can also fulfill POD orders quickly. Special features: Supplier management tools, digital purchase orders, formatted product lists, branded invoices, seamless integration with Wix eCommerce Pros Access to both “ready to sell” and POD products on the same platform High-quality products from well-known, highly rated manufacturers One-click integration with many online stores, including Wix eCommerce Free plan available Cons Monthly plan required to take advantage of premium benefits 02. Printful Another incumbent POD software, Printful  prints its products in-house and prides itself on quality workmanship. With Printful, you get your own storefront. Printful additionally enables easy integration with platforms like Wix eCommerce and marketplaces like Etsy and eBay. You can choose from a wide variety of designs or make your own, using its graphic design, photography, or video-making services as needed for self-publishing capabilities. Established businesses often prefer to have their own branding on products. Being geared toward entrepreneurs and businesses, Printful provides high-quality white label products with customization options for labeling and packaging. Product selection: Choose from hundreds of premium products across various categories, including apparel, phone cases, homeware, and jewelry. Printful print on demand offers a line of eco-friendly products for consumers and merchants interested in sustainability and the environmental issues involved in retail businesses. Pricing: Printful is a free-to-use platform with no minimums. Products are priced per item, so you only pay for what you sell. You can use Printful’s helpful pricing calculator  to decide which prices—and margins—will work best for your type of business . You can alternatively buy from Printful in bulk, should you prefer. Production and fulfillment: Printful offers warehousing services in addition to its POD/ dropshipping services. POD products are shipped as quickly as two days for efficient logistics management. Meanwhile, its global network of in-house and partner facilities unlocks worldwide shipping at competitive rates. Special features: Creative services, white labeling, custom packaging, branded pack-ins, local fulfillment, product personalization tool Pros Bulk order and monthly volume discounts Eco-friendly products for niche markets In-house printing and high quality assurance Ready-made integration with Wix eCommerce and other online stores Pre-made designs and a mockup generator Cons Higher production fees than some other print-on-demand companies Narrower product line compared to some other print-on-demand services Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 03. Printify Printify print on demand is another veteran in the game. They provide a large variety of custom-designed apparel, homeware and accessories, covering all classic print on demand products. You can also design your own products, maintaining ownership of your designs. Though Printify doesn’t offer you a storefront of your own on their site, it does integrate and automatically sync with online store platforms and marketplaces, including Wix eCommerce. As a platform that caters to business-minded designers and artists, Printify allows you to order samples of your custom products. This way, you can ensure you’re satisfied with the quality of both the products and printing before you dive in and start selling. Product selection: Printify offers more than 600 products, including a large variety of custom-designed apparel, homeware, and accessories. Pricing: Printify’s free plan allows up to five online stores per account with unlimited designs and no minimums. Premium accounts go for $24.99/month and allow up to 10 stores with unlimited product designs and a 20% discount on all products. Enterprise accounts are reserved for merchants who receive more than 10,000 orders per day. Pricing is customized. At every tier, Printify gives you fixed prices for products and shipping, so you’ll always know your expenses and can price accordingly. Production and fulfillment: Printify lets you choose from multiple print providers worldwide, so you have more control over your margins and can reduce your risk of out-of-stocks. By choosing a printer that's located nearby your customers, you can benefit from fast shipping times. Printify additionally offers warehousing for any of your store's products, be it items manufactured by other POD platforms or local manufacturers. Special features: Global print network, Experts Program Pros Some of the lowest prices in the industry Bulk order discounts Easy integration with Wix eCommerce and other online stores Free design tools and mockup generator Cons Fewer branding options compared to some other POD companies Quality may vary depending on printer chosen Monthly subscription required if you have more than five online stores 04. Gelato Gelato  is a fast-growing print-on-demand company that’s designed to give eCommerce businesses a competitive differentiator: speed. It promises to deliver most orders within 72 hours, allowing businesses to compete with the likes of Amazon. A fully integrated solution for customized print products, Gelato is great for entrepreneurs, creators, and even enterprises. Gelato fully integrates with multiple online stores, including Wix eCommerce, and third-party marketplaces. Because it prides itself on its ability to facilitate local delivery, Gelato offers a more sustainable solution for artists and creators who are interested in reducing their overall carbon footprint. Product selection: Gelato offers more than 90 popular product types, including apparel, wall art, mugs, photo books, and stationery. Pricing: Signup is free with no minimum purchase. You only pay for what you produce. However, Gelato’s product prices do not include shipping. On the other hand, Gelato’s subscription-based plans offer shipping discounts. For example, Gelato+ ($14.99.month) offers 30% off all standard shipping and 50% off shipping once you hit 50 orders a month. Gelato+ Gold ($999/year) offers three months of free global shipping, 30% off shipping for the first 49 orders/month, and 50% off shipping for each order above 50/month. Production and fulfillment: Gelato offers local production with more than 100 print partners in 33 countries. Special features: Sandbox environment, 24/7 customer support, sustainable source materials, next-day production, 100% quality guarantee, prepaid wallets, white label payment solution, local currencies Pros Products produced locally and delivered within 72 hours Fully integrates with online stores and third-party marketplaces Intuitive design editor Cons Product prices don’t include shipping Need premium subscription to access special fonts and additional graphics or stock images 05. Podbase Podbase  is a modern print-on-demand platform built for entrepreneurs who value speed, quality and control. Unlike many competitors that outsource fulfillment, Podbase manufactures every product in-house, ensuring consistent print quality and reliable delivery. With most orders shipped within 24 hours and a catalog focused on high-margin tech and lifestyle products, it’s quickly becoming a top choice for eCommerce brands. Podbase’s intuitive dashboard, live order tracking and Shopify integration make it easy to launch and scale your POD business without complex setups or hidden costs. Whether you’re selling custom phone cases, wall art or mugs, Podbase helps creators deliver premium products that stand out. Product selection: Podbase specializes in customizable tech accessories and giftable products, giving creators a fresh way to sell personalized everyday items through print on demand. Production and fulfillment: Podbase handles in-house production and fast global fulfillment, with integrations and automated workflows that make selling seamless from order to delivery. Special features: Podbase enhances your storefront with automated workflows, real-time tracking and custom branding options that help your products feel premium from purchase to delivery. Pros: Industry-leading 24-hour turnaround Consistent product quality and color accuracy Easy-to-use interface, ideal for new sellers Competitive margins (up to 100%) Excellent merchant support via live chat Cons: Smaller product catalog than all-purpose POD platforms Limited to tech accessories and lifestyle items 06. Artelo Artelo  is a print-on-demand provider specializing in wall art. Unlike somePOD platforms that rely on third-party suppliers, Artelo works directly with artists as both the printer and software provider. This direct model can offer greater transparency and printing consistency, often leading to better pricing since no middlemen are involved.  Artelo specializes in high-quality fine art printing, archival prints, and custom framing, making it ideal for artists and photographers looking to sell museum-grade wall art. Artelo’s software platform is easy to use and integrates with various e-commerce channels, including Wix. With functionalities such as bulk listing creation, templates and in-app smart-object mockups, Artelo makes it easy to scale your listings.  Product selection: Artelo offers dozens of paper and framing options for artists to create a broad range of art prints, posters, gallery art, and wall art sets Production and fulfillment: Artelo’s production is in-house and made in the USA. Orders are typically processed within 1-2 business days and shipped directly to customers. Artelo ships internationally, but some regions like Asia and Australia have longer lead times.  Special features: Artelo doubles as a wholesale platform where artists can fulfill bulk orders and stock up physical locations with retail-ready products. Artelo uniquely offers various gallery and wall art set configurations, allowing artists to broaden their art catalog. Pros Extensive wall art catalog with paper, framing, and branding options. Premium materials options like fine art and giclée printing, glass covers and oak frames. Consistent color reproduction and affordable pricing. On-location customer support with account setup and migration support. Wholesale pricing and retail-ready packaging options. Cons Limited to wall art (no apparel or other categories) Slow shipping times to some countries and regions 07. Gooten Gooten  bills itself as the perfect print-on-demand company for eCommerce brands that want to scale. On Gooten, you can sell your own designs or sell another artist's designs with his or her permission. It's possible to integrate Gooten with online stores. However, you may need a developer’s help to integrate using the Gooten API. With a simple user interface and automated order tracking solutions, Gooten is becoming a popular option among many merchants. It offers efficient production and shipping times, and it’s gaining a reputation for quality packaging for fragile items like mugs, ceramics, and glassware. Product selection: Gooten offers more than 150 product lines, including apparel, wall art, drinkware, homeware, stationery, and products geared toward babies and pets. Pricing:  Signup is free with zero membership, monthly, or setup fees. You only pay when a customer places an order. Gooten does offer paid partnerships under its VIM (Very Important Merchant) loyalty program. These are paid programs with customized pricing, so you must talk to a sales representative at Gooten to activate them. Production and fulfillment: Gooten boasts more than 70 global routing locations, with an average of 1.7 production days and 3.8 shipping days. A majority of its products are printed in the U.S., although Gooten does offer international fulfillment options as well. Special features: Automated delivery system, global routing locations, VIM loyalty program (with access to solution consultants, reports, and more) Pros Integrates with most major platforms Faster production and shipping times than some other print-on-demand companies Highly rated customer support Less than 2% error rate and 95% ship-on-time rate (source: Gooten About Us ) Cons May need a developer to assist with integration to your online store Must contact sales to unlock premium features and packages 08. CustomCat CustomCat stands out in the print-on-demand market with its fast service and extensive product catalog. It caters to eCommerce professionals who wish to offer a diverse range of custom products to their clients, including apparel, home decor and accessories. CustomCat is known for its quick turnaround times, often fulfilling orders within two to three business days. This speed can be an advantage for retailers needing timely delivery. Moreover, CustomCat employs advanced printing techniques that ensure high-quality details in every item. Product selection:  CustomCat offers a comprehensive catalog with over 550 unique products, including t-shirts, mugs, hats and other personalized goods. Pricing:  The CustomCat Lite plan is free with small base pricing, while the CustomCat Pro plan incurs a monthly fee for discounted product access. Production and fulfillment:  CustomCat operates out of its extensive facility in Detroit, ensuring rapid production and shipping. They adhere to a delivery timeline of three to five days within the U.S., making it one of the fastest options in the industry. Special features:  Wholesale pricing options, built-in design tools, automated order processing, and bulk order discounts Pros Extensive product catalog with a wide array of customization options Rapid fulfillment times, especially within the U.S. High-quality printing technologies ensuring detailed graphics Cons Additional fee required for access to discounted product prices Heavy focus on U.S. market might limit international reach 09. Redbubble Redbubble self-declares itself as the world's largest on-demand marketplace for independent artists. It offers its own marketplace and doesn’t integrate with other online stores or marketplaces. This may make Redbubble less appealing to those who already operate a store online or aspire to sell on multiple sales channels. However, if you’re an artist looking to sell custom merchandise, this platform may be perfectly suited for you. Redbubble provides you with your own storefront on the site, which you can customize to fit your brand. As a marketplace, Redbubble may help you get found by your first customers. You can upload your artwork and choose from a number of products. Once someone buys a product with your design, you get paid. You also maintain 100% ownership of your design. Note that Redbubble excludes some of the useful extras provided by other POD websites, such as graphic design services or a mockup generator. Product selection: Redbubble’s product catalog includes the most popular categories, including clothing, accessories, homeware, and gifts. It is uniquely tailored towards those looking to make money as an artist . Pricing: Redbubble is free to join and lets you determine your own profit margins on top of a base price, which is set for each product. You get paid once a month as long as you’ve earned the minimum of $20. If you haven’t, your payment will carry over to the next month. Payments can be made to your bank account if you live in the U.S., UK, or Australia—or via PayPal if your business is located elsewhere. Production and fulfillment: Redbubble ships worldwide and accepts free returns from its shoppers, akin to how other third-party marketplaces operate. Special features: Worldwide shipping, local 24/7 support and free shipping for Redbubble shoppers, marketplace that attracts more than 5.3 million unique shoppers   Pros Well-liked by independent artists looking to sell custom merchandise Marketplace setup may make it easier to find customers You can determine your own profit margin Anti-piracy and watermark features to prevent stealing of designs Cons No integration with other online stores or marketplaces Does not include tools like graphic design services or mockup generators 10. JetPrint JetPrint has made a name for itself in the print-on-demand industry through its specialization in high-quality timepiece designs and diverse accessories. It's favored by eCommerce business owners looking to expand their product offerings with unique and customizable watches. Known for its efficiency, JetPrint offers competitive fulfillment times, often completing orders within three to five business days. This ensures that businesses can maintain prompt delivery schedules. The company employs precise printing techniques, ensuring vibrant and durable prints that satisfy customer expectations. Product selection:  JetPrint offers a wide selection of timepieces with customizable designs, along with other accessories like bracelets and necklaces. Pricing:  JetPrint provides a free app with no upfront costs, allowing merchants to begin selling without a financial commitment. Production and fulfillment:  JetPrint manages fulfillment from its production facilities in China. The average production time is around three to five days, with shipping times ranging from seven to fifteen days, depending on the destination. Special features:  Automatic order synchronization, extensive design templates, customizable labels and private branding options Pros Unique focus on custom timepieces and accessories Quick fulfillment times with competitive pricing Cons Product range is primarily focused on timepieces and accessories International shipping times can vary, potentially affecting delivery speed 11. Society6 Society6 differentiates itself from other print on demand sites by being all about the art and the artist. In addition to offering classic products that can be found on other POD services, they offer a wider range of printed art options, including frames and stretched canvases. The site also houses a vibrant community of artists, so you can engage and receive feedback from both creative peers and customers. Society6 operates as its own marketplace, without providing an integration with other online stores or marketplaces. When you sign up, you get your own shop on the site. You can customize your stores and upload your own designs. Though Society6 may use your artwork to promote their brand, you maintain ownership of it. Product selection: On Society6, you can sell wall art, home decor, apparel, tech, and more. Marketplaces buyers can choose from a variety of canvas types and frames when buying printed artwork. Pricing: Society6 is free to use. However, you have less control over pricing than with some other print-on-demand companies. Society6 sets the retail price, and you get 10% of that price when your products sell. This excludes printed art, for which you can set your own profit margin. Artists get paid via PayPal on the first of each month, with a 30-day clearance period, so you’ll receive your payment one to two months after you make a sale. Production and fulfillment: Society6 lists its U.S. shipping times as five to 10 business days (standard), two to three business days (expedited), or one to two business days (rush). This is in addition to a standard production time of three to four business days for most items. Special features: Community of more than 350,000 independent artists, brand collaboration network Pros Great for emerging new artists Gives your artwork visibility to other shoppers on the marketplace. Offers networking opportunities available through online community of artists Cons No integration with other online stores or marketplaces Less control over profits due to fixed commission rate 12. Zazzle Zazzle differentiates itself by offering greater personalization options compared to other platforms. For example, once selecting your design, shoppers themselves can decide on the product's color, material, and style prior to purchasing. Like others mentioned above, Zazzle is a print-on-demand marketplace. That means it doesn’t integrate with third-party marketplaces and online stores. Upon signing up for the marketplace, you’ll be asked whether you’re one of the following roles: Designer  - You plan on uploading your designs and dropshipping them via the platform. Maker (by invitation only) - You plan on selling your own manufactured goods that can be customized and purchased through Zazzle. You handle production and shipping. Both designers and makers retain ownership of their designs. Zazzle additionally offers an associates program, where you can earn a percentage of sales when you promote Zazzle products on your blog or other channel. Product selection: Zazzle offers a variety of personalized gifts, custom products, and digital design options. It’s a good outlet for eCommerce business owners who sell products geared toward corporate fundraisers, weddings, or birthday parties. Pricing: Signup is free. Designers can set their prices at 5% to 99% above Zazzle’s base price. Associates receive a 15% commission on sales made through their affiliate marketing efforts. Payouts are issued on the first of every month with a 30-day clearance period. Production and fulfillment: Zazzle promises four to seven business days for standard shipping, and two to three business days for premium shipping. Special features: Associates program, lots of personalization options for Zazzle customers, marketplace that attracts 30 million customers Pros High levels of personalization for the end buyer Unique products geared toward specific audiences Officially licensed products from large brands like Disney Cons No integration with third-party marketplaces or online stores Subscribe to the Wix blog  for a weekly dose of tips and marketing trends to help you sell online. 13. Printy6 When it comes to print-on-demand companies, you could say that Printy6 puts its best foot forward. While it’s well known for its apparel products, it’s most popular among eCommerce merchants who want to sell custom sneakers, boots, and other footwear. Printy6 integrates with many online stores, including Wix eCommerce stores, through a free app. It’s known for offering competitive pricing, with many products priced cheaper than you’d find on other print-on-demand sites. It uses high-quality fabrics and an environmentally friendly printing process, plus offers a money-back guarantee if you run into quality issues. More than 300,000 merchants partner with Printy6. Product selection: Printy6 offers a wide range of apparel products, from shirts and hoodies to shoes and leggings. Pricing: The Printy6 app is free to use, with no minimums required. Production and fulfillment: Printy6 ships internationally to more than 230 countries. Most of their products are shipped from Eastern Asia, which may create longer fulfillment times compared with other print-on-demand companies. However, according to the Printy6 website, the company is building warehouses in Europe and the U.S. Average production time takes between two to five days, while delivery time ranges from 10 to 20 days. Special features: Real-time transaction monitoring, forecasting tools, bulk purchase discounts, money-back guarantee for quality issues Pros Easy online store integration via a free app Cheaper product prices compared to other print-on-demand companies Customizable brand packaging Cons Product selection is more limited than other print-on-demand sites Longer fulfillment times compared to other print-on-demand companies How to pick the right print-on-demand company Choosing a print-on-demand partner is one of the most important decisions you’ll make when starting an eCommerce business . Be sure to give yourself the time you need to conduct thorough enough research. Some questions to consider as you weigh the best print-on-demand companies include: How good is the print quality? Can I sell my POD products via my online store and all my preferred channels? Do they offer a variety of products? For example, do they offer products such as apparel, home decor, wall art and stationary? How much do they charge for shipping? Will they ship internationally? Where are fulfillment centers located? How much are shipping and production costs? How fast can they produce products? How fast can they ship products? Do they charge a subscription fee? How will that fee impact my profit margins? How long will it take for me to get paid? Do they have a tool that lets me easily design products? Can I customize my products the way I want? Do they offer eco-friendly products? Do they use sustainable or organic printing practices? Do they charge order minimums? Do their products match what my target market is looking for? What about content infringement issues with print on demand? Do they control the copyright and handle royalty payments? Is upselling an option with print on demand? Can they manage private label print on demand items? Are pre-orders an option? How printing on demand works Print-on-demand sites let you customize white label products with your own designs. Popular print on demand business ideas include starting a t-shirt business , selling bags, mugs, books and other popular POD products . Simply upload your designs, connect your POD service of choice with your eCommerce website template and you’re ready to start selling - and remember, you still control the point of sale. One of the great things with many print-on-demand services is that they also operate as dropshipping  platforms. That means you can sell your custom merchandise on a per-order basis, without needing to invest huge amounts. To make things even more convenient, these services often also handle order fulfillment and shipping for you, making the entire process as hands-off as possible. Most on-demand printing websites are free to join. You only pay when you generate an order. However, some POD companies have started to introduce premium tiers with monthly subscription fees that give you added benefits, such as shipping discounts or added graphic design capabilities. There are two main types of print-on-demand companies: Print-on-demand marketplaces Sites like Redbubble, Zazzle and Society6 that will add your customized products to their websites. You then earn a commission on each sale, often between 10% to 15%. A print-on-demand marketplace is a good choice if you don’t want to build your own online store. However, selling on a marketplace also means you’re selling your goods alongside those from multiple other vendors, increasing the competition level you’ll face. Print-on-demand services This includes names like Modalyst, Printful and Printify, which allow you to sell your products on your own online store and/or third-party marketplaces. In this model, you pay the print-on-demand service for the costs of creating and shipping your product. You then keep the profits from the sale, minus whatever platform and marketplace fees you may owe. A print-on-demand service is a wise choice for eCommerce business owners who already have an online store and want to expand their product offerings. Ready to get started? Kick your print-on-demand business into high gear with Wix's print-on-demand solution . How to choose a print-on-demand company There are many print-on-demand (POD) companies available, so it can be difficult to choose the best one for your needs. Here are some factors to consider when making your decision: Products:  What products do you want to sell? Not all POD companies offer the same products, so it's important to find one that has the products you think you can sell. Prices:  POD companies charge different prices for their products and services. It's important to compare prices before making a decision. Ease of use:  How easy is it to use the company's platform? Do you need any technical skills? If you're not tech-savvy, you'll want to choose a company with a user-friendly platform. Quality:  The quality of the products is also important. Make sure to read reviews to see what other people have said about the quality of the products from each company. Custom branding: Custom branding options can greatly enhance your brand identity. Check if the POD company offers customizable packaging, labels and branding. This personal touch can improve customer experience and boost brand loyalty and recognition. Shipping:  How long does it take for the company to ship products? What are the shipping costs? It's important to factor in shipping time and costs when making your decision. Customer service:  How good is the customer service? If you have any problems, you want to be able to get help quickly and easily. Print on demand sites vs. print on demand companies Print on demand sites and print on demand companies are terms often used interchangeably, but they refer to different aspects of the print-on-demand (POD) business model. Let's clarify between the two: Print on demand companies Definition:  These are businesses or service providers that offer print-on-demand services. They handle the printing, manufacturing, and shipping processes for custom products based on customer orders. Role:  Print on demand companies serve as the production and fulfillment partners for individuals or businesses that want to sell custom-designed products without managing inventory. Print on demand sites Definition:  These refer to the online platforms or websites where customers can create and design custom products using the services of print-on-demand companies. Role:  Print on demand sites act as the storefronts where customers can choose products, customize designs, and place orders. These sites facilitate the integration between customers and the production capabilities of print-on-demand companies. Is print on demand profitable - can I make money from it? As a business idea print on demand definitely has the potential to be profitable but it's not a guaranteed money-maker. It can be profitable because of its: Low startup costs: There's no need to buy inventory upfront, which is a huge advantage when it comes to the funds needed to get a business up and running. Often the funds needed to stock inventory are off putting. Scalability: You can easily scale your business as demand grows by selling more, or different items. Flexibility: It's possible to sell a wide range of products, designs and niches to appeal to different customers. However as with any business, profit is not always a given. When working with print on demand make sure to keep in mind your: Profit margins: Margins can be thin, especially if you're selling highly competitive items or using certain print providers. Marketing and promotion: You'll need to invest in marketing and advertising to get customers. This can take both time and money - from creating a website , to running ads. Competition: The print-on-demand market is becoming more saturated, so standing out is crucial. This can be on quality of your products, price or your customer service. As with any business, with print on demand it's important to hone in on a specific market or product category you're passionate about. It should be a priority to create unique and attractive designs that resonate with your target audience and encourage repeat customers, as well as word of mouth reviews. Don't neglect your pricing strategy as you'll need to balance being competitive with making a profit. Market, market and market your business. Print on demand companies FAQ What are some pitfalls to avoid when choosing a print on demand company? Beware of hidden fees, opaque pricing structures, poor customer service, slow turnaround times, subpar print quality, limited product selection and lack of transparency in production and shipping processes. Research carefully and choose a reputable company with clear policies and a strong track record. How to make sure my print on demand company provides quality products? You should request samples before committing to bulk orders, read customer reviews and testimonials, ask about quality control measures, inquire about printing processes and materials used and consider ordering a few test products to assess quality firsthand. Don't hesitate to ask questions of the company and its current customers and ensure you're confident in the company's ability to deliver on its promises. Can I use copyrighted designs on POD products? No, you cannot use copyrighted designs on POD products without permission. Doing so is illegal and can result in: 1. Legal action from copyright owners 2. Account suspension by POD platforms 3. Financial penalties 4. Damage to your business reputation Always use original designs or properly licensed artwork for your POD products. Can I brand my POD products with my own logo? Yes, most POD companies allow branding products with your own logo. This typically includes: 1. Adding your logo to the product design 2. Customizing packaging materials 3. Using branded packing slips Some may offer white-label services for a more seamless brand experience. However, options can vary between providers, so check specific company policies. Do POD companies integrate with eCommerce platforms? Yes, many POD companies integrate with e-commerce platforms, including Wix. Wix offers built-in integration with Printful, a popular POD service. This allows Wix users to easily: 1. Connect their Wix store to Printful 2. Add POD products to their Wix site 3. Automate order fulfillment 4. Sync inventory and pricing What is white-label print-on-demand? White-label print-on-demand is a business model where companies sell custom-designed products like clothing and home decor without managing inventory or shipping. They partner with a print-on-demand provider who handles production and fulfillment, delivering the items under the company's brand. Do you need a license for print-on-demand? Most businesses, including print-on-demand, generally require a basic business license. If you’re selling online, you might also need a sales tax permit. Requirements vary by region, so check local regulations or consult a legal professional. States like California usually require a general business license, while states like Montana don’t at the state level, though local jurisdictions may have their own rules. Business regulations can vary widely, so always confirm with local authorities or a legal expert to stay compliant. Which print-on-demand item is the most profitable? Profitability depends on trends, niche and marketing, but some top-performing print-on-demand products include t-shirts, hoodies, mugs, tote bags, posters and home decor like throw pillows. To succeed, focus on creating unique designs, targeting the right audience and staying on top of trends. Research what’s working for others and refine your strategy to find the best opportunities for your business.

Get started Dropshipping today Automated dropshipping is a modern twist on the traditional dropshipping  business model. It leverages technology to streamline the process of selling products online  without holding inventory . As you explore this innovative approach, you'll discover that it's not just about eliminating the hassle of stock management, it's also about optimizing your eCommerce  operations for efficiency and scalability. Get started with  making a website  using Wix, or follow our guide on  how to build a website . Why consider automated dropshipping? Wondering whether dropshipping is worth it ? Starting a business  with automated dropshipping is cheaper – no need for a warehouse or buying inventory upfront. Automation tools handle tasks like orders and customer service, freeing up your time to focus on business growth or marketing. Essentially you can run your business from anywhere with an internet connection. Plus, as your business grows, automated dropshipping adapts easily to your business growth without needing more staff or resources, making scaling up a breeze. 12 products to sell via automated dropshipping  When it comes to automated dropshipping, selecting the right  dropshipping business idea  is crucial for success. We’ve put together a list of 12 automated dropshipping products that are not only popular but potentially profitable too.  Eco-friendly personal care items Smart home devices Fitness trackers Wireless charging stations Portable blenders Reusable food storage bags Yoga mats Beard grooming kits Pet accessories Minimalist jewelry Blue light-blocking glasses Travel organizers 01. Eco-friendly personal care items As consumers become more environmentally conscious, items like bamboo toothbrushes and biodegradable hair ties are in demand. Beauty dropshipping is a well-known niche. 02. Smart home devices Products like smart plugs and LED light strips that can be controlled via smartphone are becoming household staples. 03. Fitness trackers With health being a top priority, wearable devices that monitor fitness metrics are on the rise. 04. Wireless charging stations As more devices support wireless charging, these stations are becoming a must-have accessory. 05. Portable blenders Health enthusiasts love the convenience of making smoothies on the go with these compact appliances. 06. Reusable food storage bags Another win for eco-friendly products, these bags help reduce plastic waste and are a hit with eco-conscious shoppers. 07. Yoga mats The wellness trend continues to grow, making yoga mats a consistently popular product. 08. Beard grooming kits Men's grooming products, especially for beard care, have seen a surge in popularity. 09. Pet accessories Items like personalized collars and automatic feeders cater to pet owners who want the best for their furry friends. If this is a niche you're very into, consider pet dropshipping . 10. Minimalist jewelry Simple and elegant jewelry pieces are timeless and have broad appeal. Jewelry dropshipping is a highly regarded, profitable niche. 11. Blue light-blocking glasses With screen time at an all-time high, these glasses help reduce eye strain from digital devices. 12. Travel organizers For those bitten by the travel bug, organizers for electronics, toiletries and clothing keep everything in place while on the move. Top suppliers for automated dropshipping Choosing the right supplier is a critical decision in setting up an automated dropshipping business. Here's a review of the top four dropshipping suppliers (including some print on demand companies ), each with its own set of advantages and considerations. Modalyst Pros: Wide selection of high-quality products from independent brands and trending items. Seamless integration with eCommerce builders  and platforms like Wix. Learn more about the Wix/Modalyst integration .  Cons: Some products have longer shipping times, which may affect customer satisfaction. Printify Pros: Extensive catalog of customizable print-on-demand products. User-friendly interface that simplifies the product design process. Competitive pricing, allowing for better profit margins. Cons: Limited to print-on-demand items, which may not suit all dropshippers. Quality can vary depending on the chosen printing partner. Start an online store , then integrate it with Printify .  Printful Pros : High-quality print-on-demand products with reliable fulfillment services. Offers warehousing and fulfillment services for non-printed products as well. No upfront costs; you only pay when a customer places an order. Cons: Customization options might be overwhelming for new users. After making a website, integrate it with Printful  to get started.  AliExpress Pros : A vast array of products across various categories at competitive prices. No minimum order quantity, making it ideal for testing new products without risk. Many suppliers offer ePacket shipping, which is faster and often free or low-cost. Integrates with eCommerce platforms such as Wix .  Cons: Shipping times can be lengthy unless using ePacket, which isn't available for all products or countries. The quality of products can be inconsistent and thorough vetting of suppliers is absolutely necessary. How to start automated dropshipping Starting an automated dropshipping business can be an exciting venture. Here's a simple 5-step guide to help you launch your own dropshipping busines s with ease. Market research Begin by identifying a niche market with high demand and low competition. Use tools like Google Trends and social media platforms to understand consumer interests. Analyze competitors to see what products are selling well and identify potential gaps in the market. Setting up your online store Choose an online store builder  that supports dropshipping, such as Wix.  Make your eCommerce website. Design your store with a clean, user-friendly layout that reflects your brand identity. For best results, consider using professionally-designed eCommerce website templates . Ensure your website is optimized for search engines to improve visibility. Selecting your products Decide on the products you want to sell based on your market research. Look for suppliers that offer those products with good quality and reasonable shipping times. Consider starting with a small selection of products to test the waters before expanding your range. Automating your business Implement dropshipping automation software to connect your store with suppliers. Set up automated order processing, inventory management and tracking updates to streamline operations. Use email marketing tools  and chatbots to automate customer service and engagement. Marketing your store Develop a marketing strategy  that includes SEO, content marketing and social media advertising. Engage with your audience through social media, blogs, or newsletters to build brand loyalty. Create compelling product descriptions and high-quality images or videos for your listings. Automated dropshipping FAQ What is the best way to find automated dropshipping products? To discover good products for automated dropshipping, use tools like Google Trends for trends, check out trade shows or online marketplaces and follow industry newsletters and influencers for ideas. This mix of strategies can help you find products with solid potential for success in your business. How do I ensure the quality of products from dropshipping suppliers? To make sure the stuff from your dropshipping suppliers is top-notch, try a few things. First off, order some samples for yourself to check if they're good quality. Also, read what other drop shippers are saying in reviews and ratings about the suppliers. To be on the safe side, start with a small order to test if the supplier is reliable before you go big. This way, you can ensure the products you're selling meet a high standard. Can I use multiple suppliers for my dropshipping store`? Yes, you can use multiple suppliers for your dropshipping store, which is a good idea to offer a wider variety of products and reduce risks. Just make sure that customers know the clear shipping times and costs for each supplier to avoid any confusion. Using dropshipping software that helps you manage multiple suppliers efficiently can make things easier for you. How to handle customer complaints and returns with automated dropshipping? If a customer receives a defective product, act promptly by apologizing and offering a refund or replacement to maintain their trust. Simultaneously, reach out to your supplier to report the issue and discuss preventive measures for the future. Consider updating your product listings or descriptions if needed to ensure accuracy and prevent similar incidents. Create a simple return policy for customers, work closely with suppliers to make returns smooth and think about offering store credit instead of refunds. Stay in touch with customers and suppliers for a hassle-free return experience. Is dropshipping profitable? Is dropshipping worth it? Dropshipping can be profitable, but it depends on factors such as the products you choose to sell, your target market, the competitiveness of your niche, marketing strategies and the efficiency of your operations.

Turn your ideas into income with Wix. Secure your domain name →  With the right approach, your passion for crafting can become a significant source of income. Whether you're a stay-at-home parent looking to contribute to your family's finances, a retiree seeking to monetize a lifelong skill or simply searching for a fulfilling side hustle, starting a craft business and selling crafts online is easier than ever with a free website builder , giving you a professional platform to showcase your products and make money. The fastest way to start making money online is by securing a domain name that fits your brand. With Wix, you can register your domain easily, establish your brand and take the first step toward building a website that attracts customers and generates revenue.  How to make money as a crafter: tips for success Making money as a crafter is not just about creating beautiful items it also involves strategic planning and understanding of the market. To succeed, your craft business should have a unique selling proposition, high-quality products and a clear target audience. It's essential to identify crafts to make and sell that not only interest you but also have a substantial market demand. A profitable craft business stands out through its distinctiveness and quality. It offers products that are not only aesthetically pleasing but also serve a purpose or solve a problem for the customer. Successful craft businesses often have a strong brand story and excellent customer service, which helps build a loyal customer base. Additionally, they operate with good profit margins and have streamlined processes for production, inventory management and sales. Before diving into a crafting business idea , conducting thorough market research is crucial. It helps you understand what products are trending, what customers are willing to pay and who your competitors are. Knowing your customer's preferences and pain points can guide you in product development and marketing strategies. As part of this market research involves analyzing online marketplaces, attending craft fairs and getting feedback from potential customers. This knowledge will inform your decisions and help you start a business that is not only profitable but also enjoyable and sustainable. 11 ways to make money as a crafter Crafting can open up a world of opportunities to earn money. Here are 11 ways you can turn your crafting skills into a profitable business idea . Sell crafts online Start a craft blog Teaching craft classes Sell craft supplies Create for events Custom orders Selling craft patterns Collaborations with local businesses Attending craft fairs Craft subscription boxes Make and sell craft kits 01. Sell crafts online Online marketplaces like Etsy, eBay and Amazon Handmade have made it easier than ever for crafters to reach a global audience and make money online . These platforms cater specifically to handmade goods, vintage items and craft supplies. Setting up a shop on these sites allows you to showcase your work to millions of potential customers, with the added convenience of built-in payment systems and customer review mechanisms. You can also make money selling crafts online with your own online store or eCommerce venture. You can use an eCommerce website builder like Wix to understand how to create your website .  Learn more: Cost to sell on Ebay How to sell on Amazon Jewelry dropshipping 02. Start a craft blog If you have a knack for storytelling and writing, starting a craft blog can be a great way to share your expertise. By creating engaging content, you can attract a following and then make money from it through ads, sponsored content and partnerships with craft brands. This can be a long-term way to make money as a crafter as it requires the consistent creation of quality blog content and a dedicated readership before it can be monetized.  To start a blog you’ll need to use a blog maker - opt for one that comes with reliable and secure hosting , robust security features and customized blog templates , like Wix.  Starting and monetizing a blog can be a great business to start with little money . 03. Teaching craft classes Teaching is another excellent way to earn money while helping others learn a new craft. You can offer classes or workshops in person or online through your website. If you record the classes you can also sell them even after the event for passive income. This can also be a great way to make money as a teacher if your specialty subject is art, check out other business ideas for teachers to get started. 04. Selling craft supplies If you have access or can get access, to wholesale craft materials, consider selling them to other crafters. This can be done online or in a physical store and it can be a way to make money as a crafter alongside other business ideas.  05. Crafting for events A fun and creative way to make money as a crafter is to make custom crafts for events. Custom crafts for events such as weddings, birthdays and corporate functions can be highly profitable as the orders are often for large events. Crafts for events include personalized decorations, favors and other gifts. 06. Custom craft orders Offering custom orders allows customers to request one-of-a-kind items and often allows you to charge a premium for the customization. Commissions, as a way to make money for therapists,  can range from personalized gifts to bespoke home decor, providing a personal touch that off-the-shelf products lack. Custom orders are also a great way to establish your reputation as a quality crafter within a niche.  07. Selling craft patterns Experienced crafters can make money by designing their patterns or tutorials and selling them online. This also creates an effective passive income stream, as the same pattern can be sold to multiple customers. 08. Collaborations with local businesses When looking for ways to make money as a crafter, consider collaborating with local businesses. This might include local gift shops, either brick and mortar or online, that will be happy to display your crafts either for a percentage of the sale price once sold, or they’ll buy them upfront and sell them for you. These partnerships can also help you promote your craft business and get them in front of a wider audience.  09. Attending craft fairs Craft fairs are a popular way for crafters to make money. Generally, the only investment required will be the fee for attending the fair and transport costs. Craft fairs can also be a great way to network with other crafters. In terms of making money, it all depends on the success of the fair - the people there and the popularity of your crafts within that market. Popular fairs are often more expensive to attend and should be factored in when calculating potential profitability.  To find craft fairs in your area you can check out: Festival.net FairsandFestivals.net 10. Subscription box services Subscription boxes are a popular way for crafters to make money. You can curate and send out monthly boxes with craft supplies and patterns for buyers to make their crafts or create boxes of small handmade items. The beauty of this craft business idea is that it means recurring income and you better predict your path to profitability based on how many subscribers you have.  Some examples of craft subscription boxes you could sell include: A different crafted ornament for the home each month, in the holiday months these could be holiday themed, for example, Christmas decorations A different crafted toy each month for children, a knitted teddy bear, a patchwork doll 11. Make and sell craft kits Make money as an artist by targeting beginners to the industry or art, with craft kits that contain all the necessary materials and instructions for a project that is popular with beginners. Assembling and selling these kits can attract a wide range of customers looking for an easy way to start crafting. Potential craft kit ideas include: Easy craft kits for children to make their own crafted toys  Craft kids for holiday decorations Craft kids to make accessories, such as scarves, hats and gloves How to start making money as a crafter Embarking on a craft business journey requires careful planning and attention to legalities. Here's how to lay the groundwork for a successful craft enterprise. Business planning A comprehensive business plan is your roadmap to success. It should outline your business goals, target market, product line, pricing strategy and financial projections. Additionally, consider the legal aspects of starting a business, including registering your business name, obtaining the necessary licenses and permits and understanding tax obligations. Intellectual property protection is crucial in the crafting world. Look into trademarks for your brand and copyrights for your unique designs to safeguard your creative works. Creating a business website In today's digital age, a business website is essential. It serves as the central hub for your brand, where customers can learn more about your products, make purchases and contact you. Ensure your website is user-friendly, mobile-responsive and optimized for search engines to improve visibility. Also consider making an eCommerce website to sell your crafts. Marketing and promotion Effective marketing strategies are key to attracting customers. Utilize social media, email marketing and content marketing to showcase your crafts and share your story. Engage with your audience by posting regularly and responding to comments and messages. Building relationships with other crafters, bloggers and influencers can help you reach a wider audience. Attend craft fairs, join crafting communities and consider partnerships or collaborations to expand your network. How to make money as a crafter FAQ How much money can I make from a craft business? The income from a craft business varies greatly depending on factors such as the types of products you sell, your pricing strategy and how much time you invest in the business. Some crafters make a few hundred dollars a month, while others can generate a full-time income. Is it better to sell via a marketplace or my website? Both options have their advantages. Marketplaces like Etsy have built-in audiences and can provide more immediate exposure while selling on your website giving you full control over the branding and customer experience. Consider starting on a marketplace and gradually building up to your website. What are the best ways to promote my craft busines to make money? Social media platforms like Instagram and Pinterest are great for the visual promotion of your crafts. Word of mouth, craft fairs and email marketing are also effective. Additionally, SEO can help your website attract organic traffic. Do I need to register my craft business? Yes, it's important to register your business according to your local laws. This may include registering your business name, getting a tax ID number and obtaining any necessary licenses or permits. Other ways to make money you might want to consider How to make money as a student How to make money as a personal trainer How to make money as a freelance writer How to make money as a singer How to make money as a therapist How to make money as a handyman How to make money as a contractor How to make money as a chef How to make money as an entrepreneur How to make money as a notary public How to make money as a farmer How to make money as a teenager How to make money as a real estate agent How to make money as a virtual assistant