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- A step-by-step guide on how to start a beauty business
Ready to embark on your dream of starting a beauty business? Diving into the beauty space offers an exciting opportunity to be part of a thriving industry fueled by people's desire for self-care and personal expression (for other types, check out types of businesses ). As of 2022, the global cosmetic market was valued at over $262 billion and it’s predicted to grow at a compound annual growth rate (CAGR) of 4.2% through 2030. The market’s healthy trajectory is due in part to constantly evolving beauty trends, new formulations and packaging, and a push for products that put sustainability at the forefront. With proper planning, your new beauty business has plenty of potential to thrive in this lucrative market. So, whether you're looking to set up a business website , open a brick-and-mortar store or offer mobile beauty services, you're in the right place. This comprehensive guide will help you navigate the complexities of launching your beauty-related venture and lay the foundation for long-term success. Learn more: Beauty website examples How to start a beauty business in 10 steps Research and define your niche Decide on a business model and concept Decide on manufacturing strategy (if applicable) Create a business plan Pick a legal structure, then register and license your business Create your website Build your brand Source and manage inventory Provide excellent customer service Promote your business 01. Research and define your niche Let's start with the basics. To establish a beauty brand, it's crucial to understand your target audience. Researching and defining your niche or specific beauty business idea will set you up for success by differentiating you from competitors and attracting your target audience. It's also important to understand that defining the right niche for your beauty business is an ongoing process. As your beauty business matures, stay open to adapting and refining your niche based on changing trends, emerging customer needs and industry developments. Here are some methods to help you define your niche: Identify your passions and expertise: Consider what aspects of beauty excite you the most, whether it's skincare, cosmetics, hair care, organic products or specialized services. For example, you might be passionate about bridal makeup, organic skincare treatments or men's grooming. Use your passion and knowledge to influence and build your niche. Looking to start a specific niche? Check out our guides to starting a nail business and starting a skincare business , as just two examples. Study the market: Research current trends, gaps and opportunities within the beauty industry. For example, analyze competitors within your geographic area or online space, and identify areas where they might be lacking. Consider fulfilling those unmet needs if they align with your business. Define your target audience: Determine your ideal customers by considering demographics like age, gender, location and lifestyle. Additionally, delve into consumer preferences, interests and values. Understanding your target audience will help you tailor your products, services and beauty marketing efforts to cater to their needs and desires. Find a unique selling angle: Find a unique selling proposition (USP) that sets you apart from your competition and appeals to your target market. For example, you could offer personalized consultations, use all-natural or sustainable ingredients, provide specialized services or create a distinct brand identity. Test and validate: Conduct surveys, interviews or focus groups with your target audience to gather feedback on your proposed offerings. This will help you fine-tune your niche to ensure it resonates with your potential customers. 02. Decide on a business model and concept When you start a business , it's essential to focus on a specific business model or concept that best enables you to bring your chosen niche to life. At a basic level, there are two primary models to consider: a service business model or a product business model. But, they aren’t the only options you have to choose from. Other popular beauty business concepts include: Mobile services: Offer on-the-go beauty services, traveling to clients' locations for personalized treatments like hairstyling, makeup, manicures or facials. This model provides flexibility and convenience for customers who prefer on-location pampering. Brand and product development: Create your own beauty brand and develop a unique line of products. This requires strategic product development, branding and marketing to stand out in the competitive market. Dropship beauty supplies: Curate products from a dropshipper specializing in your niche. Dropshippers will handle storage, packaging and order fulfillment, allowing you to sell products without the need for upfront manufacturing or inventory. Retail store: Open a physical retail store to showcase and sell a curated selection of skincare, cosmetics, hair care or other products tailored to your niche. Offer in-person consultations and demonstrations, and complement your store with an eCommerce website for global reach. Check out this list of over 60 service business ideas for more inspiration. 03. Decide on a manufacturing strategy (if applicable) If you plan to manufacture your own beauty supplies, your strategy must be affordable and allow for a reasonable net profit margin—without sacrificing product quality or customer satisfaction. Here are some key points to keep in mind: Regulations and compliance: Familiarize yourself with the regulations and compliance requirements for manufacturing beauty products in your region. This may include adhering to safety standards, ingredient labeling, product testing and obtaining necessary licenses or certifications. Research and development: Invest time and resources into creating high-quality and effective beauty products. Consider factors like formulation, ingredient sourcing, product stability, packaging and compliance with industry standards. Manufacturing facilities and equipment: Determine the volume of products needed and assess the required facilities and equipment. Consider whether you will manufacture in-house or outsource production to a contracted manufacturer. Evaluate your chosen manufacturing approach's cost, quality control measures and scalability. Supply chain management: Establish a reliable supply chain for sourcing raw materials, packaging components and other necessary ingredients. Build relationships with suppliers and ensure consistent quality and timely delivery to maintain a smooth production process. Quality control and testing: Implement stringent measures to ensure your product's safety, effectiveness and consistency. Conduct regular testing and quality checks to meet industry standards and customer expectations. Branding and packaging: Develop a strong brand identity and appealing packaging that reflects your brand values. Consider the functionality, design and sustainability of your packaging choices. 04. Create a business plan A business plan helps set a solid foundation and roadmap for your beauty business. It's a dynamic document that serves as a guide to keep you focused on your goals and communicates your vision to potential stakeholders, such as investors or lenders. As your business evolves, plan to review your business plan regularly to keep you and your business on target. Remember to focus on clarity and brevity while ensuring that the key elements of your business plan are covered. The key elements of a solid business plan often include the following: Executive summary: Provide a concept statement which includes a brief overview of your business operations , goals and products/services. Company description: Describe your beauty business, its structure, location and unique selling proposition. Market analysis: Research your target audience, industry trends and competition. Products and services: Explain your beauty offerings, their features and any proprietary technologies. Marketing and sales strategy: Outline your marketing, pricing and distribution plans. Organization and management: Provide an overview of your team and their roles. Operations: Describe your production processes, supply chain and facilities/equipment. Financial projections: Include income statements, startup capital , cash flow projections and funding needs. Risk analysis: Identify potential risks and outline contingency plans. Appendices: Attach supporting documents like market research data and key resumes 05. Pick a legal structure, then register and license your business Establishing your startup beauty business as a legal entity makes sure you’re protected, regarding both your business assets and your personal assets. There are five legal structures (business entity types) to choose from. A limited liability company (LLC) structure is one of the most popular choices for startups. However, you may decide that another structure fits your business better. Sole proprietorship : A business owned and operated by one person who is liable for business debts. Business income taxes are reported on the owner's personal tax return. Partnership : A business owned by multiple individuals who share profits, losses and responsibilities. General partnerships have equal liability, while limited partnerships have limited liability. Partnerships are taxed on partners' personal tax returns. Limited liability company (LLC) : Combines the liability protection of a corporation with the flexibility of a partnership. Owners (members) have limited personal liability, and management and taxation options are flexible. Learn more about how to start. anLLC in New York. C Corporation : A separate legal entity owned by shareholders, providing limited liability protection. Corporations have a complex structure, subject to regulations and formalities. Taxation can be at both corporate and individual levels unless certain tax elections are made. S Corporation: A regular corporation with special tax status. Provides liability protection and allows pass-through taxation, with income, losses, etc. Taxes are reported on shareholders' individual tax returns. Consider each entity type's unique characteristics and requirements when choosing the most suitable structure for your beauty business. If you need help deciding what structure to choose, seek the advice of a business attorney or other professional. The registration process may vary depending on your location and business structure, so it's best to consult with a business attorney or seek guidance from your local Small Business Administration (SBA) office or Chamber of Commerce to ensure compliance with all applicable laws and regulations. State registration Business name: Choose a unique name for your beauty business and ensure it complies with your state's naming guidelines. If you need some inspiration, try Wix’s free business name generator , or opt for a specific beauty business name generator to spark some creativity. You can also consider these beauty business name ideas or these nail business names . Register with the Secretary of State: Visit your state's Secretary of State website and follow the instructions for registering your business. Fill out the necessary forms and pay the required fees. Be prepared to provide information about your business, such as its name, structure and address. Secure business licenses and permits: Research and obtain any required business licenses and permits specific to your state. Ensure you clearly understand any specific regulations that apply, such as health and safety standards, cosmetology licensing or product labeling guidelines. Bear in mind you will likely need to show your business license in order to obtain business liability insurance. Looking to start a beauty business in a specific state? How to start a business in Connecticut How to start a business in Indiana How to start a business in Wisconsin How to start a business in Washington How to start a business in Michigan How to start a business in Utah How to start a business in Virginia How to start a business in Arizona How to start a business in Texas How to start a business in Ohio How to start a business in Georgia How to start a business in Colorado Federal registration Employer identification number (EIN): Apply for an EIN online through the Internal Revenue Service (IRS) website . This unique identifier is used for tax purposes, hiring employees, opening a bank account and filing federal tax returns. Understand federal tax obligations: Understand your federal tax obligations, including income tax, employment tax and any industry-specific taxes or regulations that may apply to your beauty business. Trademarks: If you plan to use a unique brand name, logo or beauty slogan , consider registering for trademark protection with the United States Patent and Trademark Office (USPTO) to safeguard your intellectual property. 06. Create your website Choose a solution that includes all the tools and support you need to build a beauty website for your new business needs. For example, Wix offers a complete suite of tools for managing and growing your business, including hundreds of professionally designed website templates, a drag-and-drop website builder, inventory management, marketing tools and more. Choose your design: Pick a design template for your website that reflects your brand. Wix has various product and service website templates to choose from. Customize your chosen template with your graphics and colors. Organize your pages: Create essential pages like About, Contact, Shipping and Return Policy. Add your products or services to your online store and always use high-quality photos. If you see clients in person, like at a spa or salon, you can integrate the Wix Bookings app for clients to schedule appointments directly through your website. Describe your offerings: Provide detailed descriptions for each product or service, including size, fragrance, color, warnings and usage tips, if applicable. Consider creating an FAQ page to address common questions. Set competitive prices: Factor in production costs, labeling and packaging, and aim for a profit margin between 25% and 50%. Adjust prices based on market response. Set up online payment processing: Integrate online payment services like Wix Payments and PayPal to easily accept payments online. Offer multiple payment options to streamline the checkout process and help customers feel confident about their purchases. Use AI tools to boost sales: Great businesses are built on great conversations, but you can’t always be online to start them. Wix AI Site Chat bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview for a deeper look at how it works. Related: Discover how Natalie Lucas grew Natalie Lucas Studio from a team of one to 40 and created a beauty website made to scale. 07. Build your beauty brand When launching a new business, it’s also important for you to consider what essential assets round out the heart of your brand. You’ll want to draft up a compelling mission statement, define your core values, your business ethics and establish your brand’s voice. These elements shape your business identity and further resonate with your target audience. Brand recognition takes repetition and consistency, and when you combine branding with a positive shopping experience, customers are more likely to shop with you again. Looking to design a beauty logo from scratch? Try Wix's free logo maker . 08. Source and manage inventory Whether you choose to dropship your products or purchase them wholesale, always take the time to research your sourcing options. Determine what aspects are most important to your business and your target market. Consider the following when selecting a supplier: Quality Price Minimum order quantity Shipping speed and cost Customer service Reputation Fulfillment services Product variety Also, don't be afraid to contact potential suppliers directly to negotiate terms. You may be able to work out a deal. Choose a product mix that aligns with your target market and business niche, and start by curating a small selection of products. As your business grows, expand your inventory based on customer feedback and sales data. You’ll also want to implement an inventory management system to track product inventory, sales and reorder points. For example, Wix eCommerce makes it easy to successfully manage and track your inventory right from your website dashboard. Effective inventory management is crucial for maintaining optimal stock levels, meeting customer expectations and maximizing profitability. Regularly review and refine your inventory strategies to adapt to your market's needs and drive the success of your beauty business. 09. Provide excellent customer service This point cannot be stressed enough. By providing excellent customer service, you entice your shoppers to visit your store again. Stay responsive to customer feedback and continually improve your products based on their needs and preferences. Consider creating a Customer Service Credo to list your service expectations for your team. For example: Respond to customer inquiries or complaints promptly, take ownership of issues, proactively work toward a solution and follow up to ensure a satisfactory resolution. Listen attentively to customers, understand their needs and concerns while showing empathy and making them feel valued and heard. Provide personalized interactions with customers, address them by name and consider their preferences or past interactions with your business. Treat customers with respect, courtesy and professionalism at all times and use a positive and friendly tone, even in challenging situations. Provide clear and concise information, avoiding jargon or technical terms that may confuse customers. Go above and beyond to meet customer needs by offering additional assistance, recommendations or special considerations when appropriate. Encourage and actively seek customer feedback to understand areas for improvement and then implement changes to enhance your products, services or overall customer experience. Delivering consistent customer service across all channels and touchpoints while maintaining a high standard of service quality. 10. Promote your beauty business There are several ways to promote your business. Start by identifying your unique selling points, then determine which methods (such as social media campaigns, email marketing or influencer partnerships) align best with your business. From there, develop a comprehensive marketing strategy that not only attracts potential customers but also engages, nurtures and converts them into loyal advocates of your brand. Below are some easy ideas to get you started. Promote your brand on social media: Select the platform where your target market is most active, create a business account and share high-quality photos and short videos showcasing your products in action. Build an email list: Add a sign-up link on your website, urging social media followers to visit and sign up (you can also incentivize them with a sign-up bonus or coupon). Utilize newsletters for feedback, product announcements, tips and driving traffic to your website. Use paid advertising platforms: Create paid ads on Google or your preferred social media platform, setting clear goals and defining your audience. Engage potential customers with captivating visuals and persuasive copy, and leverage data insights to optimize marketing strategies for maximum ROI. Expand your reach through local marketing: Participate in local shows, events or offer to host in-home parties with special host bonuses. Check with the local Chamber of Commerce for additional resources for new businesses in your area. Beauty business examples to inspire Let's look at some real-life examples of companies within the beauty and cosmetics industry to better understand how your selected business model and concept might come together. Bringing Beauty to You Nichole Alexis, licensed esthetician and owner of Bringing Beauty to You , offers various skincare services to both men and women within the Chicago area. Business model: Service Business concept: Personal beauty consultant What this business does: Provide exceptional service and education, and guide clients to achieving healthy, radiant and beautiful skin—whether they choose to wear makeup or not. MDRNbeauty MDRNbeauty is an eCommerce store that carries a variety of cosmetics and hair care products curated from a select collection of brands. Business model: Product Business concept: Online retail store What this business does: Provide high-quality hair care and cosmetic products from select brands. Beautifully Blessed Salon Located in Delhi, Louisiana, Beautifully Blessed Salon hosts a variety of beauty service providers, including hair stylists, makeup artists and massage therapists. Business model: Service and product Business concept: Beauty salon and spa What this business does: Offer a place where customers can find passionate, high-quality professionals and a world-class salon experience for all their self-care needs.
- 21 best band logos to inspire your own
Create your logo in minutes with a logo maker → Whether we stream music on Spotify or Tidal, tune into a radio show on SoundCloud, watch clips on YouTube or share songs from a live show on Instagram, the way we use technology to engage with music has changed dramatically—and continually—since the early 2000s. While the music industry continues to evolve and the possibilities to grow are endless, some things never change. Having a clearly defined brand identity for your band including a distinct band logo is one of the best branding assets you can have, even in the new digital era. Using a free logo maker to create a band logo is a great way to pin down your visual aesthetic so you can focus on your music, rather than the design. Here we gathered some of the best band logos, plus a few helpful tips to inspire your own. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. Why band logos matter Today, music streaming makes up 84% of the U.S. music industry revenue. Kings of Leon was the first band to release a digital NFT album in 2021. And TikTok has taken over the charts, giving artists fresh opportunities to expose their sound and reach new audiences. Being serious about your music career means leveling up your marketing and branding efforts, including a strong band logo. A band logo sets the tone for the first impression and subsequent feelings associated with it. A band logo serves as a symbol that represents not only your band’s music, but ideals, values and overall emotion. People adopt logos to signal their allegiance to a specific tribe, cause or belief. For example, the cult-like nature of the Grateful Dead's Dancing Bears or Dave Matthews Bands' Fire Dancer. Your band logo needs to be visually appealing and representative of your band, so it can be worn proudly. With this in mind, you want your fans to proudly rock your branded t-shirt or slap your band sticker on their laptop. In addition, it can serve to link fans or build community as an expression of fandom. Whether it appears on your album covers, online playlists, press kit labels, social channels, branded merch or even the vinyl decal covering your bass drum, your band logo needs to instantly embody your music and get your audience’s attention. Even thinking outside the box, like Arcade Fire, who used cryptic postcards sent to fans using their band logo—effectively piquing curiosity and creating buzz with the use of a simple symbol. Check out the Band Logo Maker to get started. 21 of the best band logos Rolling Stones Run DMC Daft Punk Red Hot Chili Peppers AC/DC Nirvana ABBA Wu-Tang Clan Queen Alt J Justice BTS NSYNC Polo and Pan Maneskin LMFAO Radiohead Tame Impala Haim The XX Arcade Fire Rolling Stones One of the most iconic and famous logos of all time, the Rolling Stones symbol is a must on our list. Designed in 1971 by John Pasche, the logo has withstood the test of time, just like band members Mick Jagger and Keith Richards. Bold, red and slightly provocative, the “tongue and lips” logo was first based on Kali, the Hindu goddess of death, time, and doomsday and her unmistakable stuck out tongue and bright red lips. This band logo instantly symbolizes the band’s gritty sound and unmistakable stage presence. In 2021, the emblematic logo was changed to black to memorialize drummer Charlie Watts , and used across all the band's merchandise and branding to commemorate their world tour. In addition, the band logo recently underwent another trippy redesign to celebrate the band’s 60th anniversary, showcasing a new psychedelic color palette. Run DMC Considered the foundation of “new school” rap, Run DMC’s music is fearless, in your face and unmistakably their own. It’s clear that their logo is representative of their sound and their ideals. This wordmark band logo is uncomplicated and balanced, created by two stacked sets of chunk letters in Franklin Gothic typeface sandwiched between two heavy red lines. This bold logo is not just an icon for the band, but embodies an entire era, representing a generation of hip-hop that continues to be respected today. Daft Punk Unlike the bold logo in our previous example, Daft Punk’s band logo is much more subdued. Given that the premise of the band’s identity is built upon anonymity, it’s understandable that their logo also takes somewhat of a backseat to their musical styling. While the personal identities of the duo’s band were never secret, they were known for their iconic helmets and never revealing their face. It was only upon the Parisian duo’s breakup that they officially removed their helmets to reveal their faces. Daft Punk’s brand logo feels almost intentionally askew. The use of handwritten typography evokes a sense of authenticity, but also anonymity, channeling a graffiti feel. In addition, the logo appears in a range of colors, even adding a 3D ink quality to some versions, which highlights the band’s constant artistic evolution. Red Hot Chili Peppers Originally hand drawn by Red Hot Chili Pepper frontman Anthony Kiedis on a whim, this symbol has gone on to become one of the best band logos of all time. Kiedis sketched an 8-pronged asterisk, which at the time he said was meaningless. Although this was not his intention, the asterisk also denotes omitted information, censorship (like sh*t) or *emphasis*—all fitting characteristics of the band's outsider style. While the logo’s origin may have lacked meaning, today both he and guitarist John Frusciante have the symbol tattooed on their wrists. Check out the full story behind the band logo and Kiedis’s revelation about the asterisk’s true meaning. AC/DC Even if you've never heard AC/DC's sharp, loud, and in your face music, chances are you can picture their similarly evocative logo. The Australian rock band uses a lightning bolt icon, symbolizing power, dominance and energy—setting the tone for their hard rock style. Nirvana Nirvana’s logo—the quintessentially grunge combination mark pairing large, thick text with a hand drawn doodle of a smiley face with two x eyes. It’s believed that the drawing was created by lead singer Kurt Cobain, but there is an ongoing legal dispute about the smiley’s origin. The smiley’s asymmetrical, intentionally-flawed design feels humanistic, balancing out the boldness of the font. It’s asymmetrical and intentionally flawed. And with the resurgence of Hot Topic becoming a fav among Gen Z, it’s safe to say this iconically ‘90s logo will live on branded merch for many generations to come. ABBA The public knows Swedish pop group ABBA for their distinct music, iconic fashion and their very public relationship failures. ABBA’s logo exemplifies the brand’s refined, yet playful essence: Two pairs of letters A and B represent the two couples that make up the group—with a backwards ᗺ adding a break in the otherwise uniform layout. The palindromic logo can be read from either direction. Using letters in creative and unexpected ways is a logo design tip that helps you stand out in your audience’s minds. Wu-Tang Clan When you think of the Wu-Tang Clan, you might instantly think of two hands forming the letter W. It’s no coincidence that their band logo carries the same motif, reflecting the group’s clan-like tightness and music ideals. This memorable and eye-catching symbol may be interpreted as an abstract logo to some, but others clearly see the letter W or a bird. Using a strong logo color combination of yellow and black, the Wu-Tang Clan’s band emblem features a text overlay that cleverly cuts the design’s layout. Queen Queen’s traditional emblem, one of the oldest types of logos and brand marks. Queen’s logo contains more details than other bands on this list and features zodiac signs, flames, and the letter Q. Individually, these elements symbolize an important part of the band story, but together they compose a design that emulates a monarchy-style crest. Designed by Freddie Mercury himself, this effectively nods to the band’s royal name. Alt J Logo shapes convey unique meanings or evoke specific responses. Triangles, for example, can mean wisdom or strength, and depending on their direction they can represent different ideals from fertility to the Deity symbol of the Eye of Providence. In the case of Alt J’s band logo, the triangle represents the letter A in the band’s name—but it also symbolizes the delta sign ∆, made by clicking the alt and J buttons on a keyboard. The indie rock band displays its clever persona through integrating the triangle in several design compositions and iterations of their band logo. Creating custom letters or integrating shapes within text is a versatile and eye-catching logo design idea. Justice The electronic music duo known for their unique sound and remixing skills, also has a distinct band logo, taking a universal symbol and repurposing it to create a new meaning. In a Stoney Road’s interview , band member Xavier de Rosnay said, “We really liked heavy-metal and rock style logo design, and we wanted to design the Justice logo in a similar way. We kept using [the letter T, represented by a cross] in all our artworks, and it just never left.” The logo is so synonymous with the band that when Justin Beiber announced an album called “Justice,” the duo sent him a cease-and-desist, claiming that the singer infringed on the band's trademark . BTS Known to millions of fans, the BTS logo uses geometric shapes at unique angles to create a three-dimensional effect. The meaning for the boy band is multidimensional, too: Looking at it like a butterfly, there’s a sense of movement. But it could depict open windows, symbolizing the influence the Korean septet brought to western pop culture. Or even doors, like the opportunities the group received as one of the top-selling acts in the world last year . Regardless of what meaning each fan derives, millions of them sport the same logo in a range of colors, and on a diverse collection of merchandise. NSYNC NSYNC's logo epitomizes the Y2K boy band aesthetic, featuring a pastel color and an easy-to-recall all caps font, punctuated with the universal symbol of a star. While novel and attention-grabbing back then, this style is now making the rounds as a nostalgic logo trend. For example, in Pixar's "Turning Red," the fictional boy-band 4*Town sports a similar design. Polo and Pan This contagious and upbeat electric duo produces an eclectic, global sound. Their spirited musical style is mirrored in their brightly colored album covers, music videos and, of course, their logo. Polo and Pan’s retro logo evokes mid-century exotica stylings, perfectly embodying the band’s bright aesthetic and ethereal sounds. Maneskin The Eurovision song winners from Italy catapulted into the music scene in 2021, claiming a Top 200 spot on Spotify, making their American debut on SNL and even catching the ear of iconic music producer Mark Ronson . Just like how their music packages old soul rock in a fresh modern take, the Maneskin logo takes strong inspiration from the graffiti world to create something familiar, yet new. LMFAO Led by the infamous party rockers Redfoo and SkyBlu, LMFAO has a distinct sound and logo to match. This playful band logo clearly puts the emphasis on themselves and their bigger-than-life musical personas, selling not only their boundary-pushing, humorous music but creating an entire musical experience. Although they went on hiatus in 2012, creating speculation around a break-up, the band is still very much together and hasn’t fully disappeared . Whether they produce new music in the future or not, their band logo is a great example of an effective design that perfectly represents the sound. Radiohead The Radiohead band logo has gone through several iterations over the years since the band’s inception in 1992. Perhaps the most iconic and memorable is the “modified bear” icon that was first seen in 2000. This geometric bear emblem became a symbol for the band and has continued to appear in their branding today. Even as the band’s aesthetic evolved through typography and kerning changes, the modified bear has endured. This quirky, hard-to-miss symbol is instantly recognizable, and creates unity among Radiohead fans around the world. It exudes the ultimate street style mood, a certain je ne sais quoi grunginess that possibly inspired other fashion trends like Balenciaga’s collab with video game fashion . Tame Impala Every time Kevin Parker puts out a new album with trippy, psychedelic Tame Impala, he uses it as a clean slate to update the look and feel of the band’s identity, speaking to the future of logos . In general, it is recommended that brands only update or refresh their logo every five years; however, as a band’s music evolves with every new release, so can their logo. Tame Impala organically incorporates this idea, changing their logo to reflect the band’s new sound iteration—and fans anticipate the change and look forward to collecting Tame Impala’s latest merch. Haim Formed by sisters Alana, Danielle and Este Haim, the band is a staple of the indie-music circuit. With their recent video collaboration with director Paul Thomas Anderson , their videos join the company of Fiona Apple, Radiohead and his latest Oscar-nominated comedy Licorice Pizza. Like their music, Haim’s band logo brings a modern twist to the ‘70’s hippie feel. The typography is connected, with each letter bleeding into the other, creating a sense of movement. It almost looks like notes written on sheet music, with the lines behind tying them all together. This band logo also has a softness to it, perfectly matching the famous sisters style and sound. The XX A solid, clean design, the XX logo is an example of an effective minimalist logo . Their band logo uses the gestalt principle of similarity, which creates a sense of connectivity. Whether it is through the use of color, font, size, or texture—the XX logo uses the common X characteristic in every version of their logo to weave a common thread. Using the technique of masking, the practice of using a mask to protect a specific area of an image (think masking tape blocking off paint), the X logo appears in a range of contexts, sometimes even using an embossed approach to create a three-dimensional quality. Not to mention, it impeccably reinforces the band’s name. Looking to create an unforgettable band name? Check out our band name generator to get you started. Arcade Fire Here is another band that playfully uses their name in their logo design. Rumored to be named after a childhood tale of a deadly fire, Arcade Fire triggers a certain sense of nostalgia for youthful carelessness. Using symmetry and negative space, their logo captures a bustling, carnival-like aesthetic, imbued with a sense of melancholy and longing. It perfectly encapsulates the grandiose orchestration of their indie baroque music. Band logo design tips Now that you’re ready to design a logo for your band, here are a few helpful tips to keep in mind. 01. Consider your logo colors Just as specific music notes evoke certain feelings in harmony, so can certain logo color combinations. Take logo psychology into consideration as you map out your design and try testing different colors to see what feeling it stirs. For example, are you channeling a dream pop shoegaze sound? Try soft pinks, warm purples and other ethereal hues characterized by lightness and intangibility. Looking to become the next grunge sensation? Explore muted palettes with muddy earth tones, mellow neutrals and bold black. A Music Logo Maker is a helpful tool to explore your options. 02. Let the music genre influence your design The music we listen to can directly affect our mood. Soothing jazz, boomy deep house or energizing indie pop each have their own unique look and feel. Let the specific genre of your music guide your design decisions to easily and effectively communicate with your audience. It will also lead you to an authentic and meaningful brand identity and experience. 03. Make it easy to recall The easier it is for people to recognize and describe your band logo, the better. Similar to describing a memorable song or tune, a good logo should be catchy and memorable. Check out these real estate logos and podcast logos to get even more inspiration. 04. Ensure it looks good at any size Paying attention to logo size is important for consistency and ensuring that your band logo is always clear and recognizable, whether it appears online on your music website or social channels, offline on merchandise, tattooed onto a fan’s arm or plastered on a billboard or musical festival line up. Check out some of the best logos from all industries that work in a variety of contexts.
- 30 cleaning slogans to polish your brand
Find the perfect branding for your designs with Wixel → What makes a cleaning business shine brighter than others? Imagine a busy homeowner looking for a reliable cleaning service. A well-crafted cleaning slogan can convey professionalism, reliability and a personal touch, all within a few words. But how do you create a slogan that boosts your cleaning marketing efforts? In this article, discover why a good cleaning slogan is essential, how to create one that appeals to your target audience and inspiration to craft your own. By the end of this read, you'll have all the tools you need to create a cleaning slogan that not only resonates with your target audience but also amplifies your brand's message. New to marketing? Learn why is branding important for your business. What is a slogan A slogan is a short and catchy phrase that captures the essence of your brand. Think of it as a mini-mission statement that's easy to remember. It's the hook that grabs attention and conveys your cleaning business idea in just a few words. Paired with a cleaning logo , a good slogan sticks in your customer's mind, making your cleaning service the first thing they think of when they need help. Slogans are powerful because they can communicate your competitive advantage quickly and effectively. They're not just for big corporations; even small businesses can harness the power of a great slogan to stand out in a crowded market. When you're starting a business , crafting a unique and memorable slogan can help establish your brand personality and give voice to your brand strategy . Discover what is a slogan . 30 cleaning slogans to inspire your brand To help you craft a slogan that resonates with your audience and enhances your brand assets , we've compiled a diverse list of cleaning slogans. These slogan examples are categorized to showcase different approaches you can take, from straightforward to creative. Simple and effective cleaning slogans Funny cleaning slogans Direct and professional cleaning slogans Unique and creative cleaning slogans Catchy cleaning slogans Clever wordplay cleaning slogans Rhyming cleaning slogans 01. Simple and effective cleaning slogans Spotless Homes, Spotless Lives. Cleanliness at its Finest. Shine on with [Your Brand]. Pristine Clean, Every Time. Making Your Space Immaculate. Effortless Clean, Comfortable Home. Pure Clean for Pure Living. The Clean Dream Team. 02. Funny cleaning slogans We Sweep While You Sleep. Dirt Busters at Your Service! We're a Lean, Mean, Cleaning Machine. Suds in the Bucket, Dirt Out the Door! Cleanliness is Next to Godliness and We're Divine! Take a Cleaning Break with [Your Brand]. 03. Direct and professional cleaning slogans Precision in Every Polish. Expert Cleaning for Your Space. Quality Service, Unmatched Clean. Professional Clean for Professional Spaces. Where Spotless Gets Noticed. 04. Unique and creative cleaning slogans Innovative Cleaning, Exceptional Space. Beyond Clean, Beyond Expectation. Elevate Your Space with Elite Clean. Transforming Spaces into Sanctuaries. 05. Catchy cleaning slogans Sweeping Beauty: Beyond the Broom. Blast Dirt to the Past with [Your Brand]. Sparkle Aplenty – Where Shine Meets Time. 06. Clever wordplay cleaning slogans Grime Fighters: Winning the War on Dirt. Dust to Shine in No Flat Time. 07. Rhyming cleaning slogans From Grubby to Groovy – We Make it Move! Squeaky Clean and Serene Scene. Why you need a cleaning slogan for your business Your cleaning business isn't just about mops and buckets—it's about creating an image that resonates with your clients .Incorporating a strong slogan into your cleaning business plan gives you an edge in the cleaning industry. It's not just about having catchy words; it's about making a promise to your customers that you're the right choice for their cleaning needs. The benefits a compelling cleaning slogan brings to your service business include: Builds brand recognition : A memorable cleaning slogan can help your brand stick in the minds of potential customers, making it more likely they'll think of you when they need cleaning services. Differentiates your services : In a competitive market, a unique cleaning slogan can set you apart from other cleaning businesses and highlight what makes you special. Reflects your brand personality : Your cleaning slogan can showcase the personality of your brand, whether it's professional, friendly, eco-conscious or innovative. Enhances marketing efforts : A great cleaning slogan can be used across various marketing channels, from social media marketing to advertising campaigns, reinforcing your message consistently. Encourages word-of-mouth : When people remember your cleaning slogan, they're more likely to talk about your business to friends and family. Creates emotional connection : A well-crafted cleaning slogan can evoke emotions and create a sense of trust and reliability with your audience. What makes a cleaning slogan memorable A memorable cleaning slogan is the secret sauce that can make your brand stick in the minds of your customers. To cook up a cleaning slogan that resonates and endures, you need the right ingredients. When crafting your cleaning slogan, think about these characteristics: Brevity : Keep it short and sweet. A concise cleaning slogan is easy to remember and repeat. Clarity : Your message should be clear. Customers need to understand what you're offering without a second thought. Relevance : Make sure your cleaning slogan reflects your services and speaks directly to the needs of your target audience. Originality : Stand out from the crowd with a cleaning slogan that's unique to your brand voice and personality. Consistency : Your cleaning slogan should align with your overall brand identity , including your values, style and tone. Emotional appeal : Tap into the emotions of your customers. A good cleaning slogan makes them feel something—safe, happy, relieved. Catchiness : A rhythmic or rhyming cleaning slogan can be more appealing and easier to recall. How to craft a cleaning slogan in 5 steps Your slogan is a reflection of your brand's promise to its customers. With the right process you'll be well on your way to creating a cleaning slogan that not only captures attention but also encapsulates the essence of what makes your cleaning business shine. Follow these five steps to craft a cleaning slogan that will sweep your customers off their feet: 01. Understand your brand Before you can write a cleaning slogan, you need to have a clear understanding of your brand’s unique value proposition . Consider the following questions: What services do you offer? What sets your business apart from competitors? What values and personality traits does your brand embody? 02. Identify your target audience Your cleaning slogan should speak directly to the needs of your target customers. Think about who you're trying to reach with your services. What are their needs and how do they communicate? 03. Brainstorm keywords and phrases Gather a list of relevant keywords and phrases that reflect your brand and its offerings. Think about action words, adjectives that describe your services or your brand's personality and words that evoke emotion or make a promise. 04. Refine your message Take your brainstormed ideas and start honing them down. Look for common themes and words that best represent your brand and resonate with your audience. 05. Test your cleaning slogan Once you've narrowed down your options, test them out. Get feedback from friends, family or even potential customers. Their reactions can help you determine which cleaning slogan is the most effective. If you're looking for more inspiration to create a cleaning slogan, try using a headline generator . Tips for crafting your cleaning slogan Your slogan is often the first impression potential customers will have of your business. Crafting a cleaning slogan for your cleaning business is an art. It's about finding the right words to capture the essence of your service and brand. Here are some best practices to consider when creating your cleaning slogan: Keep it simple : Avoid complex words or jargon. Your cleaning slogan should be easy to understand at a glance. Focus on benefits : Highlight the benefits of your service. What can customers expect when they choose you? Use active voice : Active voice is more direct and powerful. It makes your message clear and more engaging. Be honest : Don't make promises you can't keep. Your cleaning slogan should be a true reflection of what you offer. Make it timeless : Trends come and go, but a great cleaning slogan lasts for years. Aim for timeless appeal in your wording. Avoid negativity : Keep the tone positive. Focus on the good that comes from using your service, not the bad that comes from not using it. Get creative : Don't be afraid to think outside the box. A unique cleaning slogan can make a big impact. Check out the best cleaning websites to get inspired and start creating your own standout site today. Implementing your cleaning slogan in marketing Once you've crafted the perfect cleaning slogan, it's time to put it to work. By consistently using your cleaning slogan across all marketing channels , including when learning how to build a website , you'll strengthen brand recognition and create a cohesive message that resonates with customers. Your cleaning slogan should be more than just a tagline on your website—it should be an integral part of your marketing strategies and digital design . Here are some tips for incorporating your cleaning slogan into your marketing materials: Business card design and flyers : Include your cleaning slogan on all printed materials. It's a quick way to communicate what you're about. Social media profiles : Use your cleaning slogan in your bio sections and posts to reinforce brand identity. Advertising campaigns : Feature your cleaning slogan prominently in any ads, whether online or offline, to ensure consistency across all platforms. Employee uniforms : If you have staff, print the cleaning slogan on uniforms. It's a walking advertisement and reinforces team unity. Email signatures : Add your cleaning slogan to the bottom of every email you send. It's a subtle reminder of who you are. Vehicle decals : If you have company vehicles, use them as mobile billboards with your cleaning slogan on display. Website and online presence : Make sure your cleaning slogan is visible on every page when making a website and any online profiles. Craft a slogan for your business Bakery slogans Beauty slogans Bookkeeping slogans Coaching slogans Construction slogans Consulting slogans Fashion slogans Finance slogans Gaming slogans Landscaping slogans Laundromat slogans Plumbing slogans Real estate slogans Cleaning slogans FAQ How often should I change my cleaning slogan? There's no set timeline for changing your cleaning slogan. If it's still resonating with your target audience and effectively communicating your brand message, there's no need to change it. However, if you find that your cleaning slogan is becoming outdated or no longer aligns with your business, it may be time for a refresh. Can a cleaning slogan be too short? While a shorter cleaning slogan may be easier to remember and repeat, it's important to ensure that it still effectively communicates your brand message. Don't sacrifice clarity or relevance for brevity. Should my cleaning slogan mention cleaning explicitly? It's not necessary for your cleaning slogan to explicitly mention cleaning, but it should still convey the essence of your business. For example, if your brand focuses on eco-friendly cleaning products, your cleaning slogan may reference sustainability or being environmentally conscious. Is it better to create a cleaning slogan internally or hire a professional? It ultimately depends on your resources and capabilities. If you have a strong understanding of your brand and are confident in your creative abilities, you may be able to create an effective cleaning slogan internally. However, hiring a professional copywriter or branding agency can provide valuable insight and expertise in crafting a memorable and impactful slogan for your cleaning business. What if my perfect cleaning slogan is already taken? It's important to conduct thorough research before finalizing your cleaning slogan to ensure it is not already in use by another business. If you find that another company is using a similar or identical slogan, it's best to come up with a new one to avoid any potential legal issues.
- 15 personal website examples to inspire your best design
Bring your inspiration to life with a Wix website → Whether you're currently job hunting or simply open for interesting opportunities, a personal website can prove to be a remarkably effective tool in your career. By creating a website that’s dedicated solely to your professionalism, you’ll be able to shape your online image in exactly the way you’d like to be perceived. To inspire you in creating yours, we’ve compiled a selection of 15 personal website inspiration examples that exude professionalism, all built on Wix. The accomplished individuals behind them range from entrepreneurs to consultants, artists, health practitioners, and more, so you’re sure to find something to help put you on the right path. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder to make it your own. Creating a unique, professional website has never been easier. TL;DR: best personal website examples We’ve selected these personal website examples for how well they combine strong visual design with clear storytelling and individual personality. Whether the goal is to land new clients, showcase a portfolio or build a professional brand, each site shows how a personal website can open doors and leave a lasting impression. Here’s what we looked for when choosing the examples: Thoughtful layouts that guide visitors through the content Visual and written elements that reflect the creator’s personality Clean navigation that makes the site easy to explore Clear goals—whether that’s bookings, contact, or showcasing work What makes a standout personal website Feature Why it matters Personal branding Sets the tone and helps you stand out Clear site goals Makes it easy for visitors to take the next step Smooth navigation Helps users explore without confusion Visual storytelling Gives context and depth to your experience or work Resume or bio section Builds credibility and professional presence Contact or CTA integration Encourages outreach or conversions Consistent design choices Ties everything together for a polished look What each example brings to the table: Strong personal branding with logos, taglines or photos Versatile templates tailored to different fields and audiences Portfolio and project sections that highlight expertise Features like resumes, testimonials and social links to build trust 15 best personal website examples Yukai Du: Illustrator and animator JR Taylor: Choreographer Monika Nowak: Neo-pop artist Pedro Campos: Oil painter Natsai Audrey Chieza: Designer & founder Calvin Pausana: Photographer Noah Demeuldre: Art director Lindsey Brooke Design: Interior design Tobias Becs: Soccer freestyler Maria Cassano: Writer & Editor Dr. Gilbert Simon: Physician David Milan: 3D artist and designer Conep: Singer and songwriter Lena Sernoff: Blogger and marketer Sayla Ike: Makeup artist and hair stylist 01. Yukai Du : Illustrator and animator The Yukai Du website bursts with color and creativity, perfectly capturing her talent as an illustrator and animator. Bold colors, intricate patterns and a mix of static and animated elements make the site feel alive. The clean, minimal layout puts her artwork front and center with big, high-quality images and looping GIFs showing off her dynamic style. The typography is simple and professional, letting the visuals shine without distraction. Interactive touches like hover effects and smooth transitions keep the experience engaging and fun to explore. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Artist website template 02. JR Taylor: Choreographer Having worked with Beyoncé, Jennifer Lopez and other celebrities, this Los Angeles-native choreographer JR Taylor 's personal website is rich with upbeat videos of dance routines embedded from his YouTube business channel. Amongst colorful videos and photos, JR Taylor’s homepage is also scattered with CTA (call-to-action) buttons, inviting fans to find out more about him and his practice. JR Taylor also offers branded merchandise for sale on his site, such as baseball hats embroidered with his signature “Pafoooorm,” contributing to a more recognizable and memorable personal brand. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Plant store website template Editor’s note: Don’t worry if a template is labeled for a different niche. Wix templates are fully customizable, so you can adapt the design, visuals, and features to fit your brand. What matters most is choosing a template that feels right for you. 03. Monika Nowak: Neo-pop artist Monika Nowak is a Paris-based neo-pop artist known for her bold and vibrant creations. Her work blends pop culture, femininity and rebellion, celebrating strong, fearless women who challenge norms and embrace individuality. With a passion for human rights, Monika's art highlights women's empowerment while exploring identity, strength and creativity. Her style is unapologetic, sparking conversation and celebrating the beauty of self-expression. Monika’s website pulses with energy, reflecting her fearless and colorful aesthetic. From the moment you land on the homepage, her striking artwork draws you in with its emotion and meaning. The site is easy to explore, with dedicated sections for her collections. Each collection includes thoughtful descriptions that offer insight into the themes that inspire her. In the "About" section, Monika shares her journey and philosophy, showcasing her passion for human rights and her dedication to capturing the essence of strong, independent women. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Art school website template 04. Pedro Campos: Oil painter Pedro Campos ’ site is a perfect example of how simplicity can elevate great design. The dark-mode aesthetic enhances his hyperrealistic art, creating a bold, moody atmosphere where every detail pops. The minimalist layout keeps the focus exactly where it should be—on the art. It feels like walking into a sleek, modern gallery that lets the creativity do al Sayla Ike l the talking. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Architecture firm website template 05. Natsai Audrey Chieza: Designer & founder London-based designer, founder and speaker Natsai Audrey Chieza operates at the intersection of design and biotechnology. Revolving around this unique topic, her website features both her own personal brand and the multidisciplinary design agency she’s founded, Faber Futures. The site launches into a fullscreen portrait of Natsai, paired with her name and main specialties. This is a good practice for personal websites, helping site visitors get to know the individual behind the name early on. The website’s homepage also includes more detailed information about her work, dotted with impressive anecdotes from her career path. In addition, site visitors can watch Natsai’s TED talk that’s embedded on the site, as well as read up on the company she created. This serves also as great inspiration for someone looking to create a graphic design resume website , or showcase of their design work. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Graphic designer website template 06. Calvin Pausana: Photographer The Calvin Pausania website grabs attention from the start with a bold, full-screen video that pulls you into the artist’s world. This striking opening highlights his cinematic and creative talent. The dark mode design adds to the drama, giving the site a sleek, modern feel that’s hard to ignore. The menu is thoughtfully designed to guide visitors through Calvin Pausania’s world. Each section—"Still Life," "Autonomous," "Commercial," "Film," and "Editorial"—opens a window into his unique projects and creative vision. The "About," "Contact" and "Blog" sections bring the artist’s story to life, offering insight into his process and journey. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Photographer website template 07. Noah Demeuldre: Art director The Noah Demeuldre website is a striking one-page portfolio that brings the art director's work to life with a mix of videos and image galleries. The clean minimalist design keeps the focus on the projects, using high-quality visuals and smooth navigation for an effortless experience. A short bio adds a personal touch, sharing Noah’s roots and passion for unconventional "weird project ideas" that reflect the creative energy of the site. It’s a bold visually rich space that balances professionalism with personality in one seamless scroll. Want a site like this? The template behind it is available to customize into your own personal website. Template name: 3D designer website template 08. Lindsey Brooke Design: Interior design Southern California–based Lindsey Brooke Design is a full-service interior design studio known for creating elevated yet livable family homes. Her personal website mirrors this aesthetic, blending sophistication with warmth through thoughtful layout and elegant visuals. The site serves as both an interior design portfolio and a reflection of her brand, featuring curated project galleries, quality photography and easy navigation that draws visitors into her creative world. With its cohesive website design , balanced typography and neutral color palette, Lindsey Brooke Design’s site feels timeless and refined. Every detail reflects her modern California style while keeping the user experience simple and engaging. It’s a beautiful example of how thoughtful design and storytelling can bring a creative vision to life. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Architecture firm website template 09. Tobias Becs: Soccer freestyler Tobias Becs is a world champion soccer freestyler based in Norway. His personal website opens up into a fullscreen image of himself in action, accompanied by a brief snippet of text. This major homepage design trend is great for setting the stage, clearly defining the topic and tone of the website from the get-go. As a successful influencer and vlogger, Tobias is a good example of making the most of your social media marketing. His website showcases three of his main social media channels in a grid format. When hovering over each of them, visitors can see the large number of followers Tobias has on each platform, evidence of his creativity when it comes to content, second only to his freestyling moves. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Coming soon landing page website template 10. Maria Cassano: Writer & Editor Freelance writer and editor Maria Cassano brings clarity and professionalism to her personal site in a way that immediately builds trust. With a crisp headline reading “Writer & Editor” and a clean layout that highlights her services, she communicates exactly what she does—spanning eCommerce, marketing, SEO copywriting and more. As one of the best one page website examples , the website design leans into simplicity and readability with plenty of whitespace, clear typography and a tidy navigation menu that lists Home, About, Portfolio, Testimonials and Contact. Project highlights and client logos are showcased in clean sections, offering proof of her experience without excess. It’s a smart example of how less can feel like more when your copy and credentials take center stage. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Wedding photographer website template 11. Dr. Gilbert Simon: Physician Physician, pioneer and advocate Dr. Gilbert Simon puts his three brand colors to good use throughout his website, with black and white as the primary colors, and light blue as the accent color. The limited use of light blue enables it to stand out and serve as a focal point wherever it does appear. The large, prominent typography on the first fold follows a major web design trend, in which oversized elements serve in communicating a message more effectively. In addition, Dr. Simon’s logo is in line with current logo trends, by incorporating a special character (in this case, a slash) to the left of his name. By repeating the slash as a design element throughout the website, Dr. Simon creates a visually recognizable brand that can be easily associated with his name and practice. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Motivational speaker website template Subscribe to the Wix blog for a weekly dose of fresh web design tips and trends. 12. David Milan: 3D artist and designer Focused on typography and illustration, David Milan sees letters from “another perspective.” This is apparent on his personal website where he showcases an array of different typography examples that pop out. Milan has worked with many companies and would like to continue collaborating with more, so he has a Contact form for new clients to reach him. He’s also added essential personal contact info from his side, such as his phone number, email address and links to his social media accounts. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Beauty vlog website template Editor’s note: Don’t worry if the template you choose was originally designed for a different niche. For example, if you’re building a photography website but fall in love with a template labeled for makeup artists—that’s perfectly fine. Wix templates are fully customizable, so you can adapt the layout, visuals and features to match your brand. What matters most is finding a design that feels right for you, not the niche name attached to it. 13. Conep : Singer and songwriter The Conep website is alive with energy, capturing the spirit of the urban music scene. Its bold design combines stunning images, vibrant colors, and a mix of static and animated elements to create an experience that pulls you in. The layout keeps the focus on what matters most—new music releases, videos and event promotions—with big eye-catching banners and interactive buttons that keep users engaged. The typography is sleek and modern to reflect the urban vibe, while gradients and layered visuals add depth and energy to the site. Embedded videos and music links make it simple for visitors to engage with Conep’s content. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Gaming startup responsive template Editor’s note: This template comes from Wix Studio , our advanced platform designed specifically for professionals and agencies. Wix Studio offers powerful tools, full design flexibility and enhanced functionality—perfect for creating a website that truly reflects your brand and expertise. Learn more: Wix vs Wix Studio Best website builders for agencies Best website builders for graphic designers 14. Lena Sernoff: Professional blogger and marketer Lena Sernoff comes from an international background. She’s lived in multiple countries and speaks several languages, helping her stand out as a photographer, digital marketer, writer and career coach. Sernoff’s personal website houses her blog, service page, publications, shop and links to all her social media accounts, so visitors can keep following her. She’s even created her own logo using the Wix logo maker that sits on the menu header and embodies the spirit of her website — professional and creative. Be inspired by these coaching website examples . Want a site like this? The template behind it is available to customize into your own personal website. Template name: Personal blog website template 15. Sayla Ike: Makeup artist and hair stylist The Sayla Ike website showcases the work of a talented makeup artist and hair stylist. It features a visually stunning portfolio that highlights Sayla's expertise in creating captivating looks. The site is designed to provide an immersive experience with high-quality images that reflect the artistry and attention to detail in Sayla's work. Visitors can explore the portfolio to see a variety of styles and techniques, making it a go-to destination for anyone seeking professional makeup and hairstyling services. Additionally, the website offers a chat feature allowing potential clients to connect directly for inquiries or bookings. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Fashion photographer website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. What is a personal website? A personal website is your own space on the internet, like your own online brochure. It's different from your social media profiles as you have more control over content and design. You also own your website and its content, unlike with what you post on social media. Personal websites are great for freelancers, artists, students or anyone who wants to build an online presence either to share their thoughts, or promote their business. Why create a personal website? There's only so much a CV can communicate about you. One page is not a lot when you want to convey your experience and what you can do. 56% of employers are more impressed by a strong personal website than any other aspect of a job candidate's profile , yet very few have one. You place yourself in a unique position when you create a personal website and showcase your work. It helps you build your personal brand, establishing you as an expert in your field. Unlike social media, a website gives you full freedom to present your skills and personality, ensuring your site reflects who you are and what you do best. It also increases your visibility, helping clients or employers find you easily. Available 24/7, your site connects you to a global audience and provides direct ways for people to reach out—whether through forms, email or linked platforms. What to include on a personal website A personal website is your home on the web—a place where your work, ideas and passions come to life. It’s where you can share what you love, connect with others and build your reputation. To make your site stand out and truly reflect who you are, it should feel purposeful, polished and completely you. Here’s what to include to make it work for you. About me: Start with a bio that feels real—share who you are, what you do and what drives you. Skip the boring list of credentials and tell a bit of your story, your passions and what makes your work meaningful. If you're a musician, photographer or creative, weave your "About" page into your digital portfolio (using a portfolio maker ) to let your personality and talent shine naturally together. Portfolio or work samples: This section is all about showing what you can do. Designers, writers, developers, artists—use clean visuals, quick project overviews and links to your work. Group your content by theme or style and keep it simple to explore. Make it easy for people to see your talent in action. If you're building a music portfolio website , include samples, streaming links or even a custom player. For visual creators, embedding an Instagram Feed can be a smart way to keep your site fresh with minimal effort. Blog or insights: When you create a blog , you open the door to conversations, opportunities and organic traffic. Write about your process, industry trends, personal experiences or lessons learned. It doesn’t have to be long—just thoughtful. A blog also keeps your site dynamic, which is great for returning visitors and SEO alike. Contact information: Make it easy for people to reach you. Add a short contact form, a professional email address and links to the platforms your audience uses most. If you're a freelancer or offer services, try adding an online booking system . It lets clients schedule meetings or consultations directly from your site, saving time and adding a polished touch. Resume or CV: Provide a downloadable PDF of your resume and consider adding a web version that’s easy to scan. Include work history, education, skills, achievements and even project links. Adding a favicon to your site is a small detail that makes your brand look more polished and professional—especially if potential employers or clients have multiple tabs open. Testimonials or endorsements: Share short quotes from people you've worked with—clients, colleagues or mentors—that highlight your skills and what it's like to work with you. If you sell products or services through an online store , include customer reviews to build trust and show the quality you bring to the table. Personal touches: What sets your site apart is you . Add a section for hobbies, a travel map, playlists or your favorite books. If you’re actively sharing updates on social media, embedding a live Instagram Feed adds a social layer to your site without extra effort. And if you’re wondering where to begin, check out guides on making a personal website to help plan and launch your content more effectively. Types of personal websites With so many different types of personal websites available, it's easy to create a personal website that's informative, engaging and reflects your unique personality. The main types include: Personal design websites Personal design websites are websites that are designed and created by individuals to showcase their design work and skills. They can be used by designers, illustrators, photographers and other creative professionals to promote their services to potential clients, or to simply share their work with the world. There are many benefits to having a website , including: Showcase your work: A personal design website is a great way to showcase your best work to potential clients or collaborators. You can use your website to display your portfolio, highlight your skills and experience and share your creative process. Build your brand: A personal design website can help you to build your personal brand and online reputation. By consistently publishing high-quality work on your website, you can establish yourself as a thought leader in your field. Connect with others: A personal design website can also be a great way to connect with other designers and creative professionals. You can use your website to share your work, participate in online communities and find new collaboration opportunities. Personal blog websites Personal blog websites are websites where individuals share their thoughts, ideas and experiences with the world. They can be used for a variety of purposes from sharing your expertise on a topic, building a community around shared interests, documenting a life journey or promoting yourself and your business. There are many benefits to having a personal blog website, including: Self expression: A personal blog website is a great way to express yourself and to share your unique perspective with the world. You can use your blog to write about anything that you are passionate about, and to build a following of people who are interested in what you have to say. Self growth and learning: Writing a personal blog can help you to learn and grow as a person. By reflecting on your thoughts and experiences, and by sharing them with others, you can gain new insights and perspectives. Business promotion: If you have a business or a product to promote, a personal blog website can be a great way to reach potential customers. You can use your blog to share information about your products or services, and to build relationships with potential customers. Personal website and store A personal website and store is a website that combines the elements of a personal website and an online store. This means that it allows you to showcase your personal information, achievements, skills and interests, while also allowing you to sell products or services. There are many reasons why you might want to create a personal website and store. Here are a few of the benefits: Reaching a global audience: A personal website and store allows you to reach potential customers all over the world. You are no longer limited to selling your products or services to people in your local area. Being your own boss: When you have a personal website and store, you are your own boss. You can set your own hours, choose your own products and set your own prices. Keeping more of your profits: When you sell your products or services through a third-party platform, such as Amazon or Etsy, you have to pay them a commission on each sale. With a personal website and store, you keep all of your profits. Learn more: Personal website builders and best websites for inspiration Best web design practices for personal websites When it comes to creating a personal website, there are a number of best web design and creation practices to keep in mind. Some of the main ones include: Make your website mobile-friendly. More people are browsing on phones and tablets, so your site should look great on any device. Use responsive design with flexible grids and scalable images to ensure a consistent, smooth experience across all screen sizes. A mobile-friendly site keeps visitors engaged no matter how they access it. Keep your design clear and engaging. A clean, organized design makes a lasting first impression. Use consistent colors, fonts and structured sections to give your site a professional look. Add an easy-to-use navigation menu so visitors can quickly find what they need without frustration. Balance visuals with text. Create a dynamic experience by pairing your written content with images, videos or graphics. For example, if you're showcasing a portfolio, detailed descriptions combined with high-quality visuals help tell a complete story. This balance keeps visitors interested and makes your site visually appealing. Focus on strong meaningful content. Your content should highlight who you are and what you do best. Share your story, skills and achievements clearly and concisely. Include a portfolio with standout projects or case studies to showcase your expertise. Make sure every piece of content adds value for your audience. Optimize for search engines (SEO). Help people find your site by using effective SEO practices. Add relevant keywords to your text, upload images with descriptive file names and ensure fast loading speeds and secure hosting. These steps increase your visibility and show you’re committed to maintaining a high-quality site. Keep your site up to date. After you create your website using personal website templates , it's important to update it regularly with new content. Add new projects, refresh your portfolio or update your "About Me" section to reflect recent accomplishments. Staying current not only engages your audience but also boosts SEO by showing search engines your site is active. Ask for feedback. Before launching or updating your site, get feedback from friends, colleagues or trusted connections. Their input can help you spot areas for improvement and make sure your site is intuitive and enjoyable to use. Fine-tuning based on feedback ensures your website meets the needs of your audience. Personal website vs personal social media profile: which to choose While both personal websites and social media profiles can help you establish an online presence for your own personal and business branding, they also serve different purposes. With this in mind we've put together a rundown of the pros and cons of each, to help you decide which is the best fit for you. According to Idan Cohen SEO Growth Specialist at Wix "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." Personal website pros and cons With a personal website you design, manage and control all of the content. Unlike with a social media where a platform algorithm can choose to hide or block your content, for whatever a reason, on an indexed personal website everything is visible. A personal website is a professional way to express yourself and showcase your work if relevant. However, building and maintaining a website takes time, although even a beginner can do it with a website builder like Wix. It also requires effort to attract visitors unless you actively promote it. Social media profile pros and cons Creating a social media profile is quick and requires minimal technical knowledge. I t can also mean access to a built-in and large audience as social media platforms already have a large user base. Social media is also built to foster two-way communication and allows you to build relationships with your audience. However social media platforms control their algorithms and user interfaces, potentially affecting how your profile is seen. At the same time your posts and profile can get buried quickly as new content gets posted. Perhaps the best way to look at is as your personal website as your permanent online space, while a social media profile is a more dynamic place to interact in real-time. : If you want a professional online presence to showcase your work, a website is ideal. If you prioritize connecting and engaging with others, social media is maybe better. It's also possible to leverage both. Link your social media profiles on your website and vice versa to amplify your online reach. Learn more: AI website examples Personal website design FAQ How do I make my website reflect my personality without overwhelming visitors? To reflect your personality on your website without overwhelming visitors, focus on the core concepts of simplicity and balance. Use a cohesive color scheme, personalized fonts as much as you can and carefully chosen images that match your vibe. Share authentic content and create a compelling About Me section with a clean site navigation and ample whitespace for a comfortable user experience. How can I tailor my website for different audience types (e.g., recruiters, clients, peers)? Tailor your website for different audiences by creating dedicated sections or pages for each group. One way to do this is by using clear navigation labels on your site like For Recruiters or For Clients. Highlight relevant work, testimonials or case studies, ensuring the overall design remains cohesive and accessible for all visitors. How do I design my website to be easy to update as my career evolves? First of all a website builder like Wix for design ease and flexibility. Using templates can make it easy to build and maintain too. Keep your site navigation simple and your design and content sections well-organized How do I design a website that encourages people to contact or hire me? You can design a website that encourages contact or hiring by prominently featuring a clear call-to-action (CTA) on every page, like Get in touch. Add a contact form and provide multiple ways to reach you How much should a personal website cost me? You can, with Wix for example, create a personal website for free. Or opt for a paid plan (includes customized domain name) for as little as $17 a month.
- 20 famous logos with 20 fun facts
Create your logo in minutes with a logo maker → Some logos get all the attention, but there’s a good reason for that. Most famous logos we know today are a result of the great stories, big dreams and creative minds behind the brand. Of course, there’s a lot of strategic thinking that goes into creating a logo that makes an impact. The companies we discuss in this article had manifold considerations when seeking inspiration for the perfect logo, such as: the psychology of their consumers, their brand’s core values and the message they want to send to customers. From tech logos and band logos to real estate logos , there is a lot to explore. As you look for logo inspiration of your own, set your eyes on these 20 famous logos, with 20 fun facts that might surprise you. By the way, you’ll notice that many of these company logos didn’t get famous on their first try. They did, however, continue working until they achieved the influential logo design they have today. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. 20 famous logos Amazon Disney Nike McDonald’s Gucci Chupa Chups Coca Cola Google Instagram Dove Lego National Geographic Audi Facebook Guinness Starbucks Cirque du Soleil The Bronx Zoo Apple Ford 01. Amazon Amazon founder Jeff Bezos has been involved with each iteration of the brand’s famous logo design, turning to designer Turner Duckworth to get the job done. Today’s versatile Amazon logo was introduced in the year 2000. It features a wordmark of the brand’s name with one simple, yet distinguished, design element: a smile made out of an orange arrow. Fun fact: The smile has two clever meanings. First, the line starts at the letter “A” and ends at the letter ”Z” to represent the fact that Amazon will deliver anything from point A to point Z. The smile illustration was used to evoke the smiling face of customers when they receive an Amazon package at their doorstep. 02. Disney In an ode to childhood, fun and entertainment, the Disney logo reminds us of the magic envisioned by founder Walt Disney. The iconic Disney castle was first introduced to the logo in 1995, and in 2006 the emblem was, with the help of Pixar, given a stunning dose of technological advancement by turning it 3D. Fun fact: Is it Disney’s very own signature? Not exactly. Although this “handwriting” is a stylized version of the founder’s, Disney changed his signature so often that it was impossible to pin-down by designers. In the words of Walt Disney collectibles expert Phil Sears , "Walt consciously re-designed his signature over the years, in much the same way he changed the appearance of Mickey Mouse over time. Walt's signature will look different for every decade, and then there are differences within each decade." 03. Nike The Nike swoosh is perhaps the most famous logo symbol in the world of sports. Upon its creation, brand owner Phil Knight had one goal in mind: a simple logo design that conveys motion and speed. Part of knowing how to design a logo is setting yourself apart from competitors. In the case of Nike, they wanted to distinguish themselves from Adidas, one of their biggest competitors at the time. Carolyn Davidson was the designer that answered his call, making history with the swoosh that we all know today. The swoosh is a powerful logo symbol that stands on its own, inspired by the wing of Nike, the Greek goddess representing victory. Fun fact: When the Nike branding team original chose the swoosh, Knight said he “didn’t love it, but it will grow on me.” 04. McDonald’s McDonald’s “golden arches” is a restaurant logo that works so well, it’s matured into a cultural icon of its own. Since its official birth, the McDonald’s logo has undergone several revamps, its most recent by Heye & Partner in 2003. Today, the modern logo is simple, yellow (with the occasional accompaniment of bright red), and often paired with the slogan, “I’m lovin’ it.” The McDonald’s logo is recognized across the globe, and has become a symbol of fast food dining. What started out as a small burger joint in San Bernardino, California has accomplished one of the greatest feats of logo design and branding. Fun fact: Where do those arches come from? The first McDonald’s restaurant was opened by Richard and Maurice McDonald in 1937. But it was only in 1952 that the arches were first introduced to the brand. With the opening if it’s first franchised store, the new building included stylized half circles by sign-maker George Dexter. The arches were added to the structure to form the letter “M,” and Ray Kroc incorporated them into the restaurant’s new corporate logo when he bought McDonald’s in 1961. 05. Gucci Whether we can afford it or not, the Gucci logo has embedded its famous glow into our consumer minds. And it’s done so with class, too. Guccio Gucci started the fashion brand in 1921 with luxury on his mind, but it wasn’t until 1933 that the fashion house made the decision to design a logo. The brand, whose logo features a lettermark of double interlocked “Gs,” eventually welcomed additional designs into their branding repertoire as well. 1951 marks the year Gucci's red, white and green ribbon emblem was incorporated into their designs. Honoring the founder’s home country of Italy, the color combination is often used side-by-side the logo on various clothing and bag designs. In 2015, a slight makeover was also introduced to the iconic logo, turning the double G’s to face the same way. Fun fact : The famous lettermark logo was created by Gucci’s son, Aldo, to represent his father’s initials. Further emphasizing extravagance, it is also said to symbolize the links of a bracelet. 06. Chupa Chups The Spanish lollipop company’s logo is especially unique since it was designed by the famous surrealist artist, Salvador Dalí in 1969. He chose to create a bright colored daisy design to draw attention, but also because it fits perfectly on top of a round lollipop when centered on the wrapper of the candy’s packaging. Mr. Dali suggested this placement, since it is always prominent. Fun fact : The company’s name comes from the Spanish verb “chupar,” which means to “lick, or suck” or in English. 07. Coca Cola This logo needs no introduction. Coca Cola has kept a similar version of its original logo design since the beginning of the company’s existence in 1886. The Spencerian script is full of elegance and represents the classic handwriting of the time. Although it’s been slightly revised since, Coca-Cola has stayed true to its classic style. The bright red colors and signature are so distinguished, that when translated across languages, consumers can still recognize it worldwide. Fun fact: This famous script logo was actually designed by the founder’s bookkeeper, Frank Mason Robinson who suggested that the two “C”s would look fabulous in advertising. 08. Google Google’s logo is quite simple considering it’s one of the most recognized brands in the world. So well known that its name has become synonymous with the verb “search.” Designer Ruth Kedar originally made the wordmark using a Baskerville Bold font, but it has since been refashioned into a flatter design, using a sans serif typeface created in-house. Since it’s a logo that lives and breathes innovation and information (a true example of the future of logos ) the Google logo is every now and then transformed into a Google Doodle to commemorate holidays, notable events and figures, and more. The wordmark design originally used Baskerville Bold font, but has since evolved into a flatter design with a sans serif typeface created in-house. Fun fact: The logo’s color palette - primary color with a rogue green “L” - was chosen with founders Larry Page and Sergey Brin, who wanted to express a message that their company doesn’t play by the rules, but prefers to break them. 09. Instagram Instagram has not been around for a long, therefore many of us can remember the brand’s original logo from 2010. It was an image of a camera which encompassed plain, tan and brown colors to cater to an audience of mainly photographers. However, in 2016 Instagram decided to have a makeover when they realized how much their audience had diversified over a short span of time. Users were no longer just photographers, rather they included Millennials, Generation Z, and some of the most powerful brands and influencers. The bright, vibrant colors of the current logo and its ombre style are meant to reflect the spirit of this app’s unfolding and vastly diverse audience. Fun fact: The original logo was designed by Instagram CEO Kevin Systrom himself. 10. Dove Dove is a company that does so much good with their name and classic toiletries. The logo, created by Ian Brignell, combines elegant lettering with a gentle symbol of a Dove. Since its debut in 1955, it has always maintained an elegant appearance that encourages affordable self-care. We don’t need to look too far into their logo to notice that the shape of their symbol reflects the bird associated with the brand name. Along with the symbol, the logo features a wordmark using a modified interpretation of the brand’s original font from 1955. Fun fact: The brand colors - white, blue, and an intensified gold - are meant to evoke feelings of tenderness, clarity and luxury. These are all common visions to think about for a company that was a pioneer in using “real women” in their ads. 11. Lego After a slew of logo renditions since Lego’s start in 1932, the famous logo we know today was introduced in 1973. At this time, the company began to distribute its products to the U.S. from its native Denmark. They wanted to rebrand, and incorporated modern logo characteristics such as vibrant red and yellow colors, and clean typography into the design. These elements led to a more universal wordmark that would be highly visible to viewers of all ages. In 1998, the logo was slightly refreshed by tightening its enlarged text and saturating the colors. The bubbled Lego letters relate to the structure of the product itself, recalling the playful simplicity of these beloved toys. No wonder it was named the toy of the 20th century. Fun fact : Did you know Lego’s name is derived from an abbreviation of the Danish words “leg godt,” meaning “play well.” Even as kids, logo associations begin to form in our tiny little brains. 12. National Geographic Good logo design can be measured when customers associate even the most basic design elements with your brand. Such is the case with National Geographic, whose name comes to mind almost immediately with the sight of its well-known logo symbol. Designed by Chermayeff & Geismar, the famous logo features a bright yellow rectangular box alongside a two-level all-caps wordmark featuring their name. The brand built on their identity as a magazine, and is the origin of this famous yellow rectangle. It alludes to the frame of a magazine, and might also connect to the notoriously out-of-this world photographs spread throughout each issue. Fun fact: The yellow color is said to represent the sun, which shines everywhere around the world, like this channel’s global reach. 13. Audi Four interconnected rings form the logo symbol for German car manufacturer Audi. Each ring represents one of the four companies that make up the auto union: Audi, DKW, August Horsch, and Wanderer. As is sometimes the case when deciding on the best font for your logo , this famous example required a bespoke typography. Audi sans was designed for the brand, and was later updated to Audi type in 1997 - the same font that appears in Audi’s marketing materials until this day. Fun fact: Because of its similarity to the Olympic rings, Audi was sued by the International Olympic Committee in 1995 at International Trademark Court. It was the Olympics who lost this battle of the brands. 14. Facebook Given that it’s a relatively new company, Facebook’s logo hasn’t been altered much since it was first designed by Mike Buzzard in 2005. But really, why fix something that isn’t broken? Especially when it’s viewed by around 2 billion daily Facebook users . The simplicity of the logo is carried out with a lowercase font, which shows the laid-back intentions of the brand’s site: sit back, connect with friends and family, and be entertained. Using classic blue and white tones throughout their branding assets was a great aesthetic decision: in color psychology, blue arouses optimism, and is often associated with high-tech companies. Paired with white, the composition feels fresh and dynamic. Fun fact: The New Yorker magazine famously claimed that the blue and white color scheme of Facebook’s logo was originally chosen because of Mark Zuckerberg’s deuteranopia, a form of color blindness in which the only color he can easily identify is blue. 15. Guinness For a beer company, Guinness has one of the most regal logos around. The harp emblem, an instantly recognizable brand mark, is based on a 14th-century Irish harp known as the “O’Neil.” Accompanied by the wordmark Guinness and occasionally founder Arthur Guinness’s signature, this logo is stamped with the proud tradition of good beer and celebrates its heritage. Even with its most recent logo redesign in 2016, the hand drawn logo revisits 19th-century techniques, honoring the long history of the brand itself. Fun fact: The same harp you see in Guinness’s famous logo is also the national emblem of the Republic of Ireland. Since Guiness trademarked the symbol first, the Government had to turn the official government harp the other way around. 16. Starbucks The original Starbucks logo, created in 1971, featured a hand drawn image of a double-tailed siren (or mermaid). Based on a 16th-century Nordic print, the emblem was chosen to represent the maritime atmosphere of the coffee chain’s flagship store in Portland. Terry Heckler was hired to recreate the famous logo in 1987. She transformed the ancient water creature into a goddess, shifted from brown to Kelly green and gave the logo a sharper look. In 2011, Starbucks understood that their brand was so widely recognized, that it could drop some elements of its logo design. A rebranding effort led them to eliminate its surrounding circle, the brand’s name, and the stars - leaving the siren to lure in customers on her own. Fun fact: With the logo’s redesign in 2011, a slight change was made to the siren’s nose to make her face asymmetrical. The design company in charge of the redo, Lippincott, did this to give her face a more “human” appearance. 17. Cirque du Soleil The Canadian circus group’s famous logo was created in 1984, and at the time it resembled a relatively detailed handmade drawing, full of multiple colors and layers. But, like many logo symbols we’ve seen on this list, Cirque du Soleil’s sun has been modernized over the years. In 1991, the first new look made an entrance, presenting a sharp design that would remain with the company for nearly two decades. Many of the sunset’s details were eliminated, resulting in a simple design. Not only was simplicity a logo design trend at the time, the adaptation also allowed the brand to replicate the logo into different sizes and formats - a sign (and necessity) of the changing times. Finally, the company introduced an even more refined logo in 2017, using fewer details and shiny gold color. Fun fact: The initial colorful sun logo, along with the name of the company, was inspired by the moment founder Guy Laliberté set eyes on his first Hawaiian sunset. 18. The Bronx Zoo Since first opening its doors in 1899, The Bronx Zoo has become a landmark of its own. The 250 acre park houses over 4,000 animals and is one of the most famous zoos in the world. It only makes sense that their logo would include a reference to wildlife. Bronx Zoo’s logo features two giraffes with birds flying in the background. The brown symbol is paired with orange text in a serif font, spelling out the zoo’s name. While other variations of the logo use black text, this warm, fall color scheme evokes nature and being outdoors. Fun fact: A close look reveals that this logo design reveres Manhattan itself. The negative space is used to create an alternative view of the image: the famous Manhattan skyline. 19. Apple Apple’s logo is so famous, there’s a book written about it. Though today it is synonymous with innovation and knowledge, what designer Rob Janoff really valued about this design at the start is its simplicity. After all, that is what Steve Jobs had in mind when he created the company. When asked at a press conference in 1981 why Jobs chose the name Apple, he replied, “the fruit of creation, Apple. It was simple but strong.” Because their first logo was uncharacteristically outdated, Jobs brought in Janoff to give the brand a fresh redesign one year later. Janoff sat in front of a bowl of apples for weeks, attempting to reduce the image to its simplest form. With great success, he presented the first multi-colored colored apple, with a signature “byte” taken out of it. Today, the logo is colorless, sleek and flat - and is one of the most famous logos in the world. Fun fact: The symbol we know today was the only option produced by Janoff. Since Apple was a small startup at the time, there was no design brief - and no time or money for an alternative. Although Janoff has since admitted that he would not recommend this as a logo design tip for others, in this case, his intuition reaped a favorable outcome. 20. Ford This car logo has changed dramatically since it was first created by Henry Ford’s friend and chief designer Childe Harold Wills. Debuted in 1903, the Ford logo started out as an ornate emblem in black and white. Today, the Ford we know boasts a modernized version of the automobile company’s signature, which was introduced in 1912. Its blue oval was redesigned in the 1970s, when it was given some 3D shading and was stamped the centennial blue we associate with this brand. Fun fact: Famous logo designer Paul Rand designed a version of the logo in the 1960s. Henry Ford II, who hired him, ultimately rejected the proposal saying that it was too modernized for the American brand. What do famous logos have in common? Famous logos have a number of characteristics in common, including: Simplicity is key. Famous logos are typically simple and easy to remember. They often use simple shapes, colors and fonts. Memorability is important. Famous logos are memorable and recognizable. They often have a unique design or a catchy slogan. Versatility is a must. Famous logos are versatile and can be used in a variety of contexts. They can be displayed on websites, business cards and product packaging. Timelessness is key. Famous logos are timeless and don't go out of style. They are often able to withstand years of use without needing to be updated. When designing a logo, it's important to keep these principles in mind. By creating a logo that is simple, memorable, versatile and timeless, you can increase your chances of creating a logo that is as famous as the ones listed above. These qualities make a logo instantly recognizable. Famous logos FAQ What was the first logo ever made? The first logo ever made is a matter of debate, but some historians believe that it may have been the Bass Brewery logo, which was first used in 1876. The logo is a simple red triangle with the word "Bass" written underneath it. Can a brand have 2 logos? Yes, a brand can have two logos. This is often done to differentiate between different product lines or target audiences. For example, Nike has a separate logo for its Jordan brand of basketball shoes. What is the world's most famous logo? The world's most famous logo is arguably the Coca-Cola logo. It's one of the most recognizable logos in the world and has been in use for over 100 years. What are the 7 types of logos? The seven types of logos are: Wordmark: A wordmark logo is simply a company's name written in a unique and memorable font. Examples of wordmark logos include Coca-Cola, Google and Disney. Lettermark: A lettermark logo is an abbreviation of a company's name. Examples of lettermark logos include IBM, CNN and NASA. Pictorial: A pictorial logo is a symbol or image that represents a company. Examples of pictorial logos include Apple, Nike and McDonald's. Abstract: An abstract logo is a geometric shape or design that has no specific meaning. Examples of abstract logos include Pepsi and Adidas. Combination: A combination logo is a combination of a wordmark, lettermark, or pictorial logo. Examples of combination logos include Burger King, Starbucks and Toyota. Emblem: An emblem logo is a symbol or image that is enclosed in a border. Examples of emblem logos include Harley-Davidson, Starbucks and Warner Bros. Dynamic: A dynamic logo is a logo that changes or moves over time. Examples of dynamic logos include Google, Pepsi and McDonald's.
- 170+ Podcast name ideas: How to choose the perfect name
Your podcast name idea deserves a home. Secure your domain now → Short, memorable and meaningful—that's what a good podcast name should be. It embodies your brand and represents your content. As the host of Girl, You’re Hired , I know a name can influence how your audience perceives your show. I wanted to attract women looking to succeed in business or even start a business , so I used a gender-specific term and a playful tone to attract my target audience. Learn more: How to start a website from scratch TL;DR: podcast names This guide covers tips and tricks to come up with the perfect podcast name. We’ve included real examples, plus fresh titles you can claim. We’ll walk you through the strategy behind strong podcast names, with real-world examples and tips to help you stand out. You’ll also find 170+ name ideas you can make your own, plus tools to help you go from brainstorming to building your podcast website. Naming your podcast just got a whole lot easier . The Wix Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. A good podcast name should capture your show's focus and make people want to hit play. Consider your tone: serious, funny or storytelling. Punchy, direct names like The Daily or Pod Save America instantly signal what they're about. More creative titles, like The Memory Palace or Science Vs , suggest unique or niche content. Podcast names Starting a podcast takes many steps, from picking a podcast topic to recording your first episode. But don't rush the naming process – it sets the show's entire tone. Need inspiration? Check out our favorite real-world podcast names. Podcast names Cool podcast names Funny Podcast Names Creative podcast names Clever podcast names Catchy podcast names Unique podcast names Best podcast names Podcast name ideas Sports podcast names True crime podcast names Comedy podcast names News and politics podcast names Whimsical podcast names Business podcast names Movie podcast name ideas Tech podcast name ideas Book podcast names Science podcast name ideas Girl podcast name ideas Medical podcast names Cool podcast names This podcast name collection comes with an extra twist: uncommon word combinations that made us double take and get the conversation started, before the podcast even plays. Freakonomics Radio Steak for Breakfast Cheesy Gordita Bunch Podcast Extra Napkins Podcast Publish Enemies Podcast Reply All The Self Love Fix The Trash Rats’s Podcast FireNuggets Podcast The School of Greatness Funny Podcast Names A study found that viewers remembered humorous commercials 17% more than the average commercial. While your podcast isn't a commercial, a funny title can still help you tap into the psychology of the impact of names and audiences remember you. Spreading Humors We’re Not Even That Funny Humor Resources Dad Joke Loading… PS You’re Wrong Dungeons and Daddies Call Your Grandmother Butt Dial We Have Cool Friends Anything is Poddable The Art of Charm Ball & Chain Podcast Talk Yo Shxt Podcast Stuff You Should Know Not Past It Off the Record with DJ Akademiks The Minimalists The GaryVee Audio Experience The Rewatchables The Binge Mode: Marvel Ready to find your name? Try our podcast name generator or AI-powered title generator . We’ll also show you how to secure a domain name and create a website with a built-in Podcast Player . Creative podcast names Whether humorous or surprising, these creative podcast names caught our eye. Unholy: Two Jews on the news ZED Talks Baking A Murder But Why: A Podcast for Curious Kids Off The Clock Podcast Decoder Mysterious Inexplicables Dark Diaries Something Was Wrong My favorite murder Think about what sets your Christian podcast apart when choosing a name. Do you want it to inspire, teach or spark conversation? Names like Faith Forward feel bold and action-oriented, while The Quiet Revival suggests reflection and depth. Focus on words that capture your message and mission, and aim for something easy to remember and meaningful. Clever podcast names These clever podcast names use puns, creativity and other wordplay, resulting in witty titles. SERP's Up Last Podcast On The Left NoPhiltered Podcast Lovett or Leave It The $100 MBA Show One Last Cast Podcast I can’t Sleep Podcast SmartLess Super Soul No Laying Up - Golf Podcast Catchy podcast names To us, catchy refers to a podcast name that won’t be easily forgotten and make encourage discoverability too. Now What by Wix Brown Ambition The Hive Jive The Mismatch The Good Life Project Being Freelance Design Matters Y Combinator Podcast The Beardman Podcast Harvard Business Review IdeaCast Found the perfect name for your podcast? Lock in your domain before someone else does. Unique podcast names Can a podcast name be one of a kind these days? Maybe, just like these rare finds: You’re Wrong About Off Topic Mom’s Basement Masters of Scale Over the Wall Hidden Brain Kwik Brain Tug of War Today, Explained Best podcast names We thought these podcast names excellently combined different naming elements and used language to create an entertaining yet meaningful name. Pod Save America Funny Stories to Tell in the Dark Sweet Wine & Dry Humor Can’t Make This Sh*t Up StartUp Side Pro Hustle The Indicator Mental Illness Happy Hour Girl Gang Craft Few Regrets Found your perfect podcast name? Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Podcast name ideas Looking for names you can claim? We did the heavy lifting and came up with these new podcast names for the most popular genres, to lighten your keyword research load. Sports podcast names Play by Play Are You Keeping Score? A Win Is a Win Roll with the Punches (Boxing Podcast) Who Dropped the Ball When brainstorming sports podcast names , focus on your show’s energy and personality. Do you cover strategy, fan talk, or game-day hype? Names like Fourth Quarter Mindset suggest insight, while Halftime Confessions feels fun and casual. Use puns, alliteration or sports terms to make it memorable and show listeners what to expect. True crime podcast names What a Killer Show A Creepy Freaky Podcast Spooky-Doo Podcast You’ll Need a Night Light (True Crime Podcast) Horrifyingly Interesting Comedy podcast names Try Not to Laugh (I Dare You) Too Funny Not to Share No, You Didn’t! Laughing So Hard I’m Crying Sad, but True News and politics podcast names What's News with You? Let’s Get Political Breaking News by [name] Not Just Headlines News Flash Naming a political podcast starts with figuring out your focus. Are you diving into policy, sharing insider stories, or adding humor to current events? A name like Fault Lines works for deep analysis, The Spin Cycle adds a satirical edge, and Press Pass suggests behind-the-scenes insight. Whimsical podcast names The Giggle Goblin Tales from the Teacup Mindful Mischief Pocketful of Peculiar Cloudy with a Chance of Curiosities Business podcast names Boardroom Banter The Strategy Sessions Beyond the Bottom Line Profit & Principles Startup Stories Unplugged Movie podcast name ideas Reel Talk Popcorn & Plot Frame by Frame The Director’s Cut Silver Screen Stories Cinephile Sessions Lights, Camera, Banter The Reel Deal Scene Stealers Flick Fix Tech podcast name ideas Tech Tomorrow Quantum Leap Digital Frontier NextGen Bytes The Future Lab Neural Netcast Hyperlink Horizon Circuit Breakers Innovation Station The Upgrade Book podcast names Page Turners Between the Lines The Quiet Library Spine & Story Chapters & Chatter Ink & Insight Bound & Beyond The Reading Room Prose & Pause Shelf Life Science podcast name ideas Curious Minds Beyond the Lab Infinite Questions The Science Scope Discovery Dispatch Mind Over Matter Universe Uncovered Experiment Earth Hidden Patterns Frontiers of Thought Girl podcast name ideas She Speaks Rise & Shine Bold & Brave Girl on Top Chit Chat & Chill Giggles & Goals The Girl Code Coffee & Confessions Banter & Bliss Stories by Her Medical podcast names Health Made Simple Body & Mind Podcast Med Minute Everyday Medicine The Doctor’s Desk The Healing Hour MedTalks MedTech Matters Rx Unplugged The Cure Cast How to choose a podcast name Keep it simple A best practice is to make your name easy to spell, pronounce and remember. Many great podcast names contain two to four short, simple words. At the same time, avoid keyword stuffing. Focus on something simple and to the point that captures the essence of your podcast. Try a name generator Use a free, quick and easy name generator tool to find your podcast name. Type a few keywords related to your podcast topic and the AI-powered tool populates a long list with names to get you started. You can also use AI name generators , like Wix's. Think of your audience Reflect on the tone and voice your audience uses and what podcast names they might find appealing. What do they want to learn about? These motivational podcasts aim to uplift their audience and so their names reflect this. If you're hosting a comedy podcast, it's a good idea to choose a funny name or one with a witty pun. Give some context Your podcast name should hint at your show’s content. For example, the show How I Built This , highlights how founders started different companies. This simple podcast name gets right to the point. Your name doesn’t have to spell everything out, but providing a little context will help grab the right listeners. Let your personality (and brand) shine through Since a podcast name should be unique to you, don’t be afraid to season it with some personality. Whether you’re quirky or sassy, let your name show it. Optimize for search Listeners often discover podcasts when searching keywords related to a topic. Include some target keywords in your name to increase your chances of appearing in these searches. Google Keyword Planner or Ahrefs can help you find highly-searched terms related to your niche. Use your network for feedback Get some insights from friends, family, and peers into which podcast name ideas sound best. You can ask those less enmeshed with your topic to see if the podcast title piques their interest, too. Use social tools like Instagram Polls or LinkedIn polls to let others vote on which name they prefer. Don’t box yourself in Make sure you can grow with your podcast name. For instance, a business podcast named "Stock Market Genius" sounds like it only covers stock market-related content. If you also hope to cover entrepreneurship tips one day, you should pick a broader title. Check out the competition Explore the podcast landscape to cross off duplicates from your potential name list and further fuel your inspiration. If you find you like a particular naming style or method, you should apply it. Write down all your podcast name ideas When brainstorming, keep track of all the names you like. The list will come in handy when checking name availability or running polls to have people vote on their favorite one. Say your podcast name out loud All too often a phrase reads good on paper, but when you say it aloud, it sounds a bit off. Repeat your podcast name out loud and see if it rolls off the tongue. After all, you will be saying it a lot in phrases like these: "Hi, my name is [name] and I'm the host of [podcast name]." Make it spelling and grammar-friendly Avoid commonly misspelled words. They can prevent your show from populating on podcast directories or search engines. Words like "your vs. you're" and "their vs. they're" can confuse some listeners. Also, stay away from special characters, since they take extra time to type. Check its availability Research the name on social media, podcast directories and search engines to confirm no one already podcasts under that title. It would be unfortunate if you couldn’t promote your episodes on Facebook or Twitter under the same podcast name. Avoid overused phrases Steer clear of overdone words and clichés that might make your podcast name feel generic. Phrases like “The Daily” or “Inside [Topic]” are popular but may not help you stand out in a crowded podcast library. Similarly, overloading your title with buzzwords or trendy lingo can make it feel dated quickly. Be creative Catch the eye (and ear) of your audience with a creative twist. Think outside the box and use puns, witty phrases or clever word combos. If humor, quirkiness or boldness fits your podcast style, lean into it. For instance, a fitness podcast could use a name like “Weights and Wisdom” or “Sweat the Details.” Make sure you love it You should always want to yell it from the rooftop. Podcasting requires passion and dedication to be successful, so take your time picking the perfect name. Ready to grow your online business? Subscribe to Wix blog newsletter and get the latest content and updates straight to your inbox. Feature of a great podcast name Why it matters Short and memorable Makes your show easy to recall and recommend Meaningful and specific Reflects your podcast’s focus and speaks to your niche audience Unique and original Sets your show apart and avoids overlap with existing titles Easy to pronounce and spell Boosts discoverability and avoids confusion across platforms Aligned with your brand voice Reinforces the tone and values behind your content How we came up with the podcast name for Now What? by Wix Rob Goodman, the host of Now What? by Wix, helped create the podcast's name. Goodman interviews leaders in eCommerce, design, development, and technology who redefine the future of business. He explains the show’s title stems from how technology forever changes the way teams work and what consumers expect from their favorite brands. The phrase “Now What?” prompts guests to answer a relatable question for the audience, sharing what’s new and what’s next for the listening audience. The show tackles "the insights you'll need today to seize the world of tomorrow." To find the right name for your show, Goodman suggests observing the conversations for your episodes. What core subjects, concepts, or questions consistently pop up? These keywords and topics might just hold the key to naming your podcast. Secure your podcast domain name You chose a podcast name that makes you proud, now secure the domain name . Mark your online territory and follow this detailed guide on registering a domain name. Remember, you can incorporate an associated keyword to improve SEO. Showcase your podcast with a website Help people discover and experience your podcast with a dedicated website. These podcast website templates come with a built-in Podcast Player where visitors can listen to episodes. Just connect your podcast hosting RSS feed and all your episodes auto-populate. When I launched Girl, You're Hired , I made a website to display my show's episodes and introduce myself to the audience. With the help of the Logo Maker , I created the cover art and podcast logo . Check out these other podcast website examples to get inspired. Explore these best podcast logos for inspiration. Benefits of creating a podcast website Get discovered on search engines using SEO optimizations . Build an email list and send email marketing campaigns and newsletters to promote new episodes. Use features like a free video maker and create short episode trailers. Create social media graphics to share your podcast. Pro Tip: You can link to your podcast website and all of your online assets by using a link in bio tool such as Hopp by Wix. Tap into website analytics and understand how users find your podcast website and how they behave on your site. Add a free blog and turn episodes into transcribed blog posts or summaries. If you work with brands, use affiliate links or run ads on your site. Podcast names FAQ How to check if a podcast name is taken? Search the name on popular podcast directories, including Apple Podcasts , Spotify and Google Podcasts . Also, check on social media and conduct a web search. How to register a podcast name? To register a podcast name, input the name in your podcast hosting platform’s registration form. If the name is available, you can set up your podcast. Additionally, if you’re creating a website buy the domain name. Should you use your real name in your podcast? If you're already a public figure or want to build your personal brand , using your name could help. In contrast, if your show contains mature or controversial content, you might want to use a pseudonym or nickname. Should you use the word “podcast” in your name? Some believe it can be redundant to include "podcast" in your name, but no set protocol or rules exist. Write both ways down and see if the name works without the word "podcast." What should you do if your podcast name is taken? If someone already uses your ideal podcast name, see if you can use a synonym or take a different angle to the title. Avoid listeners confusing you with an existing show by picking a unique and easy-to-find name. Can you change your podcast name later? Since podcasts live across different platforms, changing a podcast's name tends to be more complicated than switching a social media handle. We suggest you stick to a name you 100% love. If you must change names, create a new podcast and inform your audience to tune in there. What should I name my podcast? Choosing a name for your podcast is an important decision. The name should be memorable, easy to spell and pronounce and relevant to your podcast's topic. It should also be something that you're passionate about. Here are some tips for choosing a podcast name: Keep it short and sweet: Aim for a name that is no more than 2-3 words long. Make it memorable: Choose a name that is unique and easy to remember. Use relevant keywords: Include keywords that are relevant to your podcast's topic in the name. Appeal to your target audience: Consider the interests and demographics of your target audience when choosing a name. Make sure it is available: Check to make sure the name you want is available as a domain name and on social media. How do I choose a podcast? There are a few things to consider when choosing a podcast: Topic: What are you interested in listening to? Format: Do you prefer long-form or short-form podcasts? Host: Do you like the host's style and personality? Production quality: Is the podcast well-produced and easy to listen to? Reviews: What do other listeners think of the podcast? You can find podcasts by searching online, browsing through podcast directories or asking for recommendations from friends and family. Are podcasts for free? Most podcasts are available for free. You can listen to them on a variety of devices, including smartphones, tablets, computers and smart speakers. There are also a number of podcast apps that make it easy to find and subscribe to podcasts. However, some podcasts are only available through paid subscription services. These subscriptions typically offer access to exclusive content, such as bonus episodes and ad-free listening. What to consider when choosing a podcast name? When choosing a podcast name, make sure it reflects your podcast’s theme and captures the essence of your content. Aim for a name that is unique, descriptive, easy to pronounce and memorable to help it stand out in a crowded market. Check for existing podcasts with similar names to avoid confusion, and ensure matching social media handles are available for consistent branding. A well-chosen name sets the tone for your podcast and makes it easier for your audience to find and connect with you.
- Your always up-to-date guide to Wix’s AI tools
AI is taking the world by storm these days, ushering in a wave of ground-breaking innovation across thousands of industries. The release of open-source AI tools like ChatGPT has changed the way we receive information, create technology and produce content—with new, exciting applications of AI cropping up every day. The truth is, however, AI is not brand new technology. And, it’s fair to say that Wix has been in the AI game long before it was ‘cool.' In 2016, Wix released Artificial Design Intelligence, a web development tool that uses AI to create custom websites for people much faster than what was previously thought possible. “We started ADI , which is Artificial Design Intelligence. Starting from there, we understood how much AI can contribute to website building. And we started understanding the use cases and the best way to use AI to build websites and online businesses." - Guy Sopher, Wix's head of AI Assistant, on HostingAdvice Since that time, Wix has continued to innovate, integrating AI-based tools into its web platform. Read on for a complete and up-to-date list of Wix’s AI tools, and for information on how to make a website using the latest AI features . See Wix's AI-powered website builder up close today. Wix’s AI tools for web design Wix Harmony Aria AI website builder AI portfolio creator AI text creator AI section creator Theme assistant Switch layouts tool Image auto-enhancement Auto-background removal AI image creator Upscale resolution Extend image Object eraser AI image editor Wix Harmony Wix is proud to introduce Wix Harmony , the company's new flagship AI website builder. It marks the start of the new way to create websites, offering the perfect blend of AI and drag-and-drop tools. In the words of Wix CEO, Avishai Abrahami: "Wix Harmony is not 'AI sprinkled on top' of the old Wix editor. We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project. You can prompt Wix Harmony and ask it to create a full page, a new section or a component. Then you immediately refine it with full drag-and-drop control, pixel by pixel, exactly like we perfected in Wix." Aria Aria is your personal AI agent in Wix Harmony, and she’s an expert in all things business and web design. You can ask her to build you a full site or to fine-tune specific details. You can even consult her about questions or ideas you have about your business. Ask her things like, "How can I improve page conversions?" or, "How can I make my brand look more professional?" AI website builder Editor's note: Wix Harmony is here! In the immediate term, you can still access the AI website builder through your Wix account, but we think you’ll love the new hybrid editing experience in Wix Harmony . We invite you to give it a try. Wix's AI website builder promises a custom, fully functional site that doesn't just look good, but also includes the tools you need to run your business effectively. The AI will ask you questions about your business and goals before designing a site—complete with the pages, business apps and content you need to get started. Make adjustments to your design via the chat or the Wix Editor. AI portfolio creator The portfolio creator makes it exceptionally easy to bulk upload media and organize them into collections for your online portfolio . Using AI image clustering technology, Wix will swiftly group your images, plus suggest compelling titles and descriptions for each project. You can then add these grouped assets to your site, laying them out as you please. AI text creator Wix's AI text creator is the ultimate solution to writer’s block: tell the AI what type of text you're looking for, then answer a few follow-up questions before receiving custom content for your site. Create anything from catchy titles to detailed text that is automatically optimized for your brand and user intent. The AI text creator offers a unique, chat-based solution that instantly writes text without sacrificing quality. AI section creator Wix’s AI section creator helps you quickly add a new section to your site. Let’s say you’d like to add an "About Us" section to your site, for example. From your editor, simply describe what you’d like this new section to include, and AI will generate a section for you—complete with design, content and images that match your site's look and feel. You can continue to edit the elements of your AI-generated section directly from the editor until you’re happy with the results. Theme assistant Available in the “Site Design” panel of the Editor, the theme assistant can help you make thoughtful design decisions as you’re tweaking your website. Looking to switch up the colors on your site, but not sure where to start? Or, need help picking the right font for your brand? Just ask the theme assistant for advice. The assistant can walk you through your options as well as take you to the right tools within the Editor for bringing your vision to life. Alternative layouts tool The alternative layouts tool gives you the ability to redesign the composition of your website in a single click. This feature allows you to shuffle through several ready-made layout alternatives from the menu bar that optimize your page’s content for user experience and visual flow. Once you’ve selected one of the preset layout options, watch as your site is updated with the new look in seconds. Image auto-enhancement b improves your site images by analyzing and tweaking the color, contrast, brightness and sharpness of your photos. This feature enhances your images without the need for any manual editing. Use auto-enhancement to create a consistent aesthetic and professional look across all your images. Auto-background removal Auto-background removal uses AI to identify the key element of an image, like a logo, and remove its existing background. After using the tool, you’ll receive a version of your key element on a transparent background, offering you the ability to place your image on new backgrounds and create many images from one source. Use auto-background remover to create focused visuals quickly and effortlessly. AI image creator Produce high-quality, unique images through written prompts with the text-to-image creator. Describe what the image should contain, choose the style you want for your image and watch as the AI image creator generates a custom image for you in seconds. If you’d like to see more options, you can select "Create Again" until you get an image you are happy with. Once you’ve selected "Use Image" you can crop, resize, add filters and more in the Photo Studio. Upscale resolution Increase the clarity of your images with the upscale resolution feature. From the Photo Studio, go to the "Crop & Extend" option to access the auto-upscale tool. Upload your image and within moments you’ll get a version of your image with higher pixelation. Use this tool to turn dull, blurry images into professional-looking photos. Object eraser Quickly e from your images. When editing a photo in the Photo Studio, click "Object Eraser" and highlight the item you want to delete. Click "erase objects," and the AI will automatically remove the item and fill the gap. You can undo your changes at any time or adjust the eraser size as desired. Extend image im in any direction to get the perfect shot for your website, email or other marketing asset. Open up the Photo Studio and click on “Crop & Extend,” where you’ll find the “Extend” tool. You can choose from any of the preset dimensions or click on any edge of your image to stretch it by hand. Click “extend image” and watch as the AI seamlessly expands your picture. AI image editor The AI image editor lets you edit images the way you imagined them by adding or replacing objects with just a few clicks. Simply highlight the object or section of your image that you want to change, describe what you’d rather see there and bam—AI handles the rest for you. Maybe you want to swap your T-shirt for a button-down shirt? Or, perhaps you want to inject a new object that you couldn’t get your hands on in the real world? Now you can. And if you aren’t happy with the results, you can always undo the changes and go back to the original image. Wix’s AI tools for business formation and management Wix Business Launcher Business Name Generator Logo Maker Astro: AI-powered business assistant AI Custom Agent Wix Business Launcher Still on the hunt for the right business idea? Use the Wix Business Launcher to discover new business ideas based on skill match and profitability. Simply chat with AI to receive a full market analysis, earning strategies and launch kit that helps you take any idea from concept to reality. Business Name Generator Get help cooking up a new business name using the Wix AI Business Name Generator . Just describe your business and answer a few follow-up prompts to get thoughtful name suggestions. The generator will consider your industry, target audience and brand's personality when brainstorming ideas. It'll even take it one step further and provide a tagline, earning strategies and a market analysis. Logo Maker Design an attractive logo in a matter of minutes. The Logo Maker will ask you to describe your business, brand and design preferences before whipping up a few logo ideas. Customize your logo as you please and preview it across your website and marketing assets. If desired, you can play around with secondary logo options to complement your primary one. Astro: AI-powered business assistant Astro is an AI assistant built directly into your Wix dashboard. Manage your website or business through a chat interface. Tell Astro what you're looking to achieve and let it point you to the right tools, apps, insights and actions. AI Custom Agent If you're looking to create your own personalized assistant, you can create an AI Custom Agent . The agent can help you manage daily tasks. Just tell it what you want—like improving customer engagement or tracking sales—and it’ll plan, adapt and get the job done. You can test tasks first, then let the agent run them automatically. You can even set approval steps for anything important, so you’re always in control. Wix’s AI tools for eCommerce AI product descriptions Product recommender AI site-chat AI product descriptions Make well-crafted product descriptions that highlight the benefits and unique selling points of your products with AI text creator. From the product page, input the name of your product, the type of store you run, and select "Create with AI" in the description field. You'll receive three versions of product descriptions that adhere to SEO best practices, and include keywords that will optimize your product pages for search engines. Product recommender Boost sales by recommending products to users on your site. As your customers are browsing, the AI product recommender suggests related products that your customers might be interested in, increasing your up-sell and cross-sell opportunities. Select if you’d like to display products that are frequently bought together, frequently viewed together or from the same category, and let AI decide which products will appear in the gallery. AI site-chat Give customers a new way to interact with your website. Install AI site-chat from the Wix App Market to allow visitors to talk with an AI assistant for help finding a specific product, booking a class or finding the answer to a question. The AI site-chat can provide visual recommendations and even assist with purchasing a product, right on the spot. The AI is designed to detect the intent behind every query, then uses live data from your website, support database and other internal resources to make precise recommendations. Wix’s AI tools for online marketing and advertising AI Marketing Agent AI blogging tools Auto-generated trailers AI email generator SEO meta tags AI Visibility Overview AI for Google Ads AI text for social captions Wix Benchmarks AI Marketing Agent The AI Marketing Agent is like your personal assistant. It will put together a personalized list of marketing to-dos for you to approve, then help roll out those approved tasks. From monitoring your SEO to crafting emails on your behalf, the agent lends a hand in keeping things running smoothly. No coding or setup required. AI blogging tools Get a fully drafted blog, complete with custom images and SEO-friendly content. Wix will draw from your business info and your blog post settings (i.e., the tone of voice, audience, keywords, etc. that you define) to produce an article you're proud of. You can additionally tap our AI to create a blog outline, get blog ideas or edit your content in real time. Auto-generated trailers Elevate your marketing for video content with auto-generated trailers . This tool analyzes your footage, curates the most impactful moments, and crafts compelling trailers for your videos in minutes. Drum up excitement for online courses, create buzz around your product releases and maximize audience engagement in just a few steps. AI email generator Create engaging emails in a flash with AI email generator. From the email marketing tab of your dashboard, select "Generate with AI." From there, you’ll first be prompted to indicate the main intent of your email, like promote a sale or welcome a new subscriber. You’ll then indicate your business name, business type, your preferred tone of voice and any important information that you’d like the email to include. AI email generator will present you with a ready-to-send email, complete with relevant images taken from Wix's extensive media library. SEO meta tags The AI meta tag creator , located in the SEO settings tab of the Marketing and SEO tab of your dashboard, suggests SEO-optimized title tags and meta descriptions based on your site content and business goals. This tool offers three suggestions to you that are unique, attention-grabbing and meet SEO best practices. You can choose from one of the presented options, or edit one of the suggestions until it best matches your unique voice. AI Visibility Overview AI Visibility Overview shows you where your brand shows up, and how it's perceived, across AI platforms like ChatGPT, Gemini, Perplexity and Claude. Discover what questions and prompts people are using to find your site. Or, use this tool to see which of your competitors are the most mentioned on these platforms. Tailor your content strategy and/or site content according to what you see in this report, to ultimately increase your odds of being found via AI search results. AI for Google Ads Google Ads with Wix allows you to create and manage Google Ad campaigns directly from your Wix Dashboard. The added layer of AI for Google Ads now helps you by creating high-quality, effective titles and descriptions for your Google Ads. Quickly create content that fits within Google’s required character counts, and that includes the keywords you are targeting. AI text for social captions With Wix’s social media marketing tools, you can create and publish unique posts for Instagram, Facebook, Twitter, LinkedIn and YouTube directly from your Wix Dashboard. AI text now helps you complete your posts with strategic captions that adhere to platform guidelines, and that weave in best practices. Generate social media captions, complete with emojis and relevant hashtags, based on a prompt. Wix Benchmarks Understand how your website's performance stacks up against websites of similar size in your industry with the Benchmarks tool. Get insights into the traffic and sales of your competitors, along with tailored tips for improving on areas in which your site is underperforming. Use this tool to track the number of unique visitors to your site, bounce rate, average session duration and more compared to other sites. Ready to get started with Wix? Sign up for free today to get started with the AI website maker.
- The evolution from Wix ADI to Wix Harmony
Looking for the best way to build your website? Get started with Wix → AI has transformed website design , pushing the boundaries of what was once thought possible. Nowadays, almost anyone can learn how to make a website . And in a world where 75% of users judge a website’s credibility based on its design, more and more businesses are turning to AI-powered tools to create professional-looking sites. Wix has been at the forefront of AI since 2016, when it first launched its artificial design intelligence (ADI) capabilities. Since then, Wix has grown into a website builder unlike any other. Today, you can experience the full power of Wix Harmony , where you get the perfect blend of AI and drag-and-drop tools. Create a website with the speed of AI, without losing control. From Wix ADI to a first-of-its-kind hybrid editor Wix ADI was one of Wix's first big breakthroughs in AI. Back then, AI wasn't a hot topic. Hardly anyone spoke about it at the dinner table. But it was a big deal to us. In its earliest form, Wix ADI allowed our users to express their preferences for how their website would look and behave. Wix ADI asked a few questions (in the vein of "Do you like this, or do you like that?") and then mocked up a site according to each user's selections. After that, we developed our AI website builder, which took things one step further. Instead of having to answer yes or no questions, users could chat with AI (which would ask more meaningful questions about their business) to generate a new site. Now, Wix Harmony marks the beginning of a new way to create website. It takes everything we’ve learned from years of testing and decades of website experience to deliver our most flexible solution yet. When you use Wix Harmony, you're not locked into one way of working. You can flow easily between AI and manual editing tools to create the exact website you want. You've even got Aria, a dedicated AI agent, to carry out tasks for you. Learn more: How does an AI website builder work How to make a website quickly How to access the Wix Harmony The best way to get started is to navigate to the Wix Harmony page and start typing in your prompt right away. Tell Aria, your AI agent, what type of website you're trying to create and give as many essential details as possible. If you're stuck, you can choose from pre-written prompts or templates that are shown further down the page. When you're ready, click "Generate My Site." If you're not logged into your Wix account, you'll be asked to log in or sign up (don't worry, signup is free). Then, Aria will start building your site right away. Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? How the ADI-inspired website builder works While Wix Harmony is designed so that it doesn't require a how-to guide, the below steps can give you a glimpse at how it works. 01. Create your prompt As mentioned earlier, you'll need to provide a prompt for Aria to work from. You can select from pre-defined prompts, such as this one: Create an inviting and visually appealing website for my beauty salon that showcases our services, highlights customer testimonials, and supports online booking, all while conveying a modern and chic atmosphere. At this stage, you'll want to make sure to include a few key details: The type of website you're looking to create What you want your website to achieve Must-have pages or features The overall vibe, or any stylistic details, you want to capture 02. Tweak the website design as needed Within minutes, Aria will unveil a new website, complete with prebuilt images, text and even videos that reflect your brand messaging. You'll also have all the core buttons, pages and features that your business will need. If desired, ask Aria to regenerate the site or make it a little different. Or, click on any part of the website to make tweaks by hand. (This is the beauty of Wix Harmony: you can switch back and forth between prompting Aria and making manual edits whenever you want.) There are several aspects you may want to hone in on, including the: Layout Site pages Forms Content (images and text) Branding (the typography, colors, logo, etc.) Animations Navigation and menus Connected apps Mobile experience Explore these AI prompts for website building to get started. 03. Publish Once you’re happy with how your site looks, make sure to preview your site. See how it looks on different screen sizes and make any last-minute edits as needed. Click "Publish" when you're ready. You'll need to confirm that the domain looks good. If you're on a free account, you'll receive a free Wix-branded domain. However, you can easily search and buy a custom domain through Wix—or connect an existing domain to your Wix site. Once you've connected a domain, you're good to hit "Publish" for the final time. Your site is now live. Why use Wix's hybrid editor to create your website? For starters, Wix is an incumbent in the AI space. We've been working with AI long before it was cool. By combining decades' worth of website knowledge with the best AI tech and lessons we've learned from talking to our users , we created Wix Harmony. “Is AI a disruption in the website industry? Yes it is, and we are such great believers in the technology, that we launched our first AI website creator back in 2016, Wix ADI.” - Avishai Abrahami, CEO at Wix As you use Wix Harmony for yourself, you'll hopefully see what makes it so special. But to give you a taste, here's what we have to say about it. It introduces a whole new way to create a website From the words of Omer Shai, CMO at Wix: "Wix Harmony marks a new era for web creation. It closes the gap between imagination and execution in a creation experience that feels as natural as thinking." You can create an entire website with a single prompt, then enjoy a hybrid editing experience where you can choose when and how to use AI. CEO of Wix, Avishai Abrahami, also notes, "For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one... "That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users...Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation." Read more: ' Why we built Wix Harmony ' by Avishai Abrahami ' Wix Harmony: AI and you, building together ' by Omer Shai How to create a website in a day You get professional-grade results, without the headache Of course, a website is only as good as how well it works. The tricky part is that they often have to perform complex tasks, all within a few seconds As Nir Zohar, president at Wix, puts it: "As technology evolved, so did what it meant to have an online presence. HTML5, mobile, eCommerce, payments, SEO and countless other advancements made websites far more powerful and far more central to running a business. But each leap forward also raised the bar, introducing new complexity and new friction, especially for non-professionals... [Today,] every site runs on Wix’s proven infrastructure, with advanced commerce, payments, SEO and GEO, accessibility and scalability built in by default. As AI evolves and new standards emerge, Wix absorbs the underlying complexity so users can focus on creating and running their business, not managing the machinery behind it." Read more: ' Wix Harmony and the next chapter in web evolution ' by Nir Zohar It's a mature, reliable AI solution Wix has been a long-time pioneer in both the web design and AI markets (see how does AI work or the different types of AI ). “Although generative AI sounds very trendy, it didn't start like this at Wix,” notes Wix’s Head of Product Yaara Asaf. “When the world first met ChatGPT, we already had a tool in Wix to help users create personalized and professional content. Our journey with AI didn’t start because of the buzz around AI, but because our users had a problem we wanted to solve.” "Wix Harmony is not 'AI sprinkled on top' of the old Wix editor," Avishai further explains. "We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project." But, he adds, "underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime." Examples of sites you can create with Wix Harmony To give you a feel for what you can create, below are a few Wix Harmony website templates that you can draw inspiration from. Fashion store This fashion store template uses sleek scrolling effects and a thoughtful layout to highlight key products and curated looks. It also drives attention to seasonal sales without cluttering the screen. Home remodeling company This home remodeling company template keeps things simple without being boring. It balances full-width images with split-column layouts to give the create a clean, easy-to-follow experience. Wedding invitation This wedding invitation template puts a modern twist on a classic wedding website. With smooth scrolling effects and a blend of videos and images, it creates a stylish yet heartfelt experience.
- Are website templates dead?
Ready to let your work shine? Build your portfolio → Let’s get one thing straight: website templates aren’t dead. They’re far from it. Even with the explosion of website builders (including AI website builders and vibe coders), templates are still some of the most useful tools for creating a website, whether it’s your first site or your tenth. For me, the real question isn’t whether templates are dead. It’s how their role is evolving. In all my years as a web designer, I’ve never seen a moment quite like this: it’s both the most exciting and confusing time in web design . And while the old-school idea of templates might be dead, the modern version is alive and kicking. Here’s what I mean. TL;DR: Are website templates dead? Website templates aren’t dead. They’ve evolved. Modern templates combine smart layouts, ready-to-use content and AI enhancements, making them easy to customize and practical for any business. They aren’t just convenient, either. They’re central to the future of web design. The anatomy of a modern website template: 5 traits A lot of people assume templates are boring—and sometimes, that’s true. After all, even vibe-coded apps can turn out dull. But the best modern templates do the opposite. Instead of giving you a generic-looking site, they offer a thoughtful design with strong bones. Take Wix templates, for example. We approach them like real design projects, blending visual research with current trends and a designer’s personal touch. (We essentially try to make our templates feel as least template-y as possible.) In general, a good website template has these traits. 01. A layout backed by research A strong layout is the backbone of any template. Designers usually study how people navigate similar sites, what layouts work best for each industry and how the content should flow, so the structure is clear and logical for your business. This gives you a better starting point than a blank canvas because the fundamentals (the "roots" of the site) are already in place. 02. A fresh, modern look Modern templates don’t just play it safe. They draw from current design trends and user research to recommend the best color palettes, fonts and visuals for your business type. They give you something that feels both current and one-of-a-kind. 03. Built-in ideas for content A template isn’t just a framework. It’s a full creative vision. Many designers include curated content (such as hand-picked photos or AI-generated text and images) that are all shaped by a visual expert. So no matter what type of business you run, you can explore various design directions before adding your own content. 04. Industry-specific features The best templates are built for specific business needs, with all the essential pages and features already included. For example, an online store template comes with everything you need to showcase products and handle sales, while a portfolio template keeps it simple with a clean gallery and a “contact me” page. That way, your template isn’t just attractive. It’s practical and ready to support your business from day one. Each template above was created with a specific type of business in mind. Click an image to take a closer look. 05. Accessibility and legal guardrails There are strict rules for web accessibility that can be difficult for a business owner to navigate alone. Professional templates have these accessibility standards built into its DNA. They also provide a safety net for legal requirements, such as including the specific pages needed for privacy policies , reducing the risk of something going wrong during the setup process. The difference between old-school vs. modern-day templates Old-school website templates Modern-day website templates Basic, flat structure Advanced structure, built to support specific types of businesses Generic design Thoughtful design, created by an expert designer and backed by industry research Full of stock images and placeholder text Full of contextually relevant (sometimes ethically AI-generated) content that you can personalize Hard to customize (required manually coding or design) Very easy to customize (can achieve with drag and drop, AI and other tools) The default option if you wanted to create a website Often the preferred option, plus the source of inspiration for AI website builders and vibe coders The hybrid reality: the end of “either-or” thinking Templates aren’t just surviving because they’re higher quality than before. The way we design has changed fundamentally. It's no longer about choosing between templates or AI or manual editing. Rather, templates are now part of a bigger ecosystem, where the boundaries between these tools are becoming more and more blurry. Today, many designers are using AI to create templates faster. Meanwhile, AI systems are learning from the templates that real designers create to suggest website layouts to their users. This leaves you with a different choice to make: Would you rather start your website journey with AI or a template? In my opinion, a template is a great place to start for most people because it gives you a solid starting point, whereas vibe coding solutions don’t give you any starting point. You’re left staring at a completely blank canvas. Editing a template can also feel easier than having to enter prompt after prompt to get things right. Or, if you use Wix Harmony (a first-of-its-kind hybrid solution), you can start with a template that gives you a website layout, then easily switch back and forth between AI or manual editing to get all the details just right. Try out Wix Harmony for free. 3 tips for getting the most out of a template It’s worth nothing that if you choose to use a template, these simple tricks can help to ensure that you get the most out of your selection. Don’t judge a template by its cover : It’s easy to be blinded by how a template looks, but I always advise digging into both the design and the content. They’re equally important. Go through and check that it has all the core sections and business functionality you need. Otherwise, you may end up needing to put in more work than you anticipated to create the user experience you envision. Check the "rhythm" of the content: The most successful websites happen when the content and the design work together in harmony. If a template is designed to highlight three key services, but your business has 10, that specific layout might not be the right fit. It’s more efficient to find a template that already maintains the right volume of information, instead of forcing too much content into a space that wasn't built for it. The "Logo Test": Drop your logo into the header. It’s a quick reality check to see if your branding actually fits the style you’re going for. In some cases, this test might even reveal that your logo itself needs a redesign to work in a professional online space. It’s a small step, but an important one in making sure all your design elements play nicely together. The future of templates: a new renaissance Web templates aren’t just basic building blocks anymore. Thanks to AI, they’re living starting points that anyone can build on. It feels a bit like a modern Renaissance. Back then, art was mostly for the elite. Today, AI is democratizing design, letting more people create polished websites quickly. Templates are like the bridge between mass accessibility and creative expression. So what’s next? Will templates become fully AI-powered and personal for everyone, or will there be a split between mass-produced designs and high-end, bespoke experiences? Either way, templates aren’t just a fallback—they’re part of the foundation for faster, more creative web design.
- Don't judge a website template by its cover—look for these traits instead
Build your website in minutes, try Wix for free today → In the world of web design , templates are a wonderful thing. They make everyone’s job easier, no matter how much experience you have in learning how to build a website . But one lesson I’ve learned from spending 6,000+ hours creating Wix website templates is that there’s no such thing as a one-size-fits-all design. Even though a template might be a perfect fit for one type of website , it might not work well for another. And while most people might decide if a template is right for them within the first few seconds of looking at it, I’d recommend that you take your time. The template you choose can impact how your website both looks and functions, so the process of picking one should be slow and deliberate. Here are my personal tips for evaluating your options and picking the best template for your website. Learn more: What is web design? or Are website templates dead? What are your deal breakers? My first piece of advice: don’t judge a template simply by its looks. Think about what you need your website to do. At minimum, you should know: The main purpose of your website The main pages you need The main action(s) you want visitors to take The types of content you want to add Some websites are inherently more complex than others. For example, an eCommerce website is much more complicated than a typical app landing page. It needs to handle information for hundreds (if not thousands) of products, online payments, user logins and promotional assets (like pop-ups or reviews). Design-wise, you must also consider that people interact with online stores very differently than they do with a landing page. Online shoppers are much more likely to hop between multiple pages, comparing products and prices—whereas people who reach your landing page just want to make a quick decision. At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability. Tip: Search for templates that are not only made for your industry, but are also closer to what you sell. Chances are, the designer who created a sportswear store template did a ton of research specifically on athletic brands and shopping behaviors. Read more about the essential parts of a website or the difference between a multi-page website vs. one-page website . Are you looking at a newer or older design? People don’t talk enough about how consumer preferences and design trends are always changing. If you were to look at a recent Wix template next to one that was created years ago, you’d probably notice a big difference. That’s not to say that you shouldn’t use older templates. (Most of our templates are designed to stand the test of time.) However, with Wix introducing newer, better features and designers experimenting with new styles, it’s only natural for our templates to evolve. Let’s look at a recent website template together. Here’s one that I designed for an eCommerce site focused on selling shoes. Notice: Welcome section: At the top of the homepage, you’ll see a widget (which didn’t exist in Wix years ago) that promotes the specific item shown in the homepage image. This mimics the “shop now” behaviors that we see everywhere online and on social media these days. Loading effects: This template combines a few different loading effects to create a fresh, modern experience. Scrolling banners: We’re constantly adding new features to our editor and tracking new trends. This is how we found that movement can draw attention to parts of a page where people normally have “banner blindness.” So, you’ll see that the banners at the top and middle of the homepage take this into consideration. Product page design: Each product page puts a big emphasis on the product images, mimicking the design of many popular, high-end sites. The layout is more minimal and streamlined than older templates, too, to align better with modern web experiences. Customer reviews sections: Reviews are incorporated throughout the website, alongside “buy now” buttons, to encourage quick shopping. It’s another trend we’ve seen pick up speed over the years. Navigation and footer: Between the breadcrumbs, search bar, menu and footer—there are dozens of ways for shoppers to explore products in a way that they’re familiar with. Keep in mind that just because a template is new, doesn't mean it’s necessarily better. You might find that a more classic or minimalistic design is better suited for your brand. Nevertheless, newer templates can give insight into recent trends and serve as good inspiration. View this shoe store template up close or check out other online store templates . What’s easy vs. difficult to customize? Templates are meant to be customized. With that being said, some elements are easier to change than others. Colors, logos and fonts are some of the easiest things to tweak—and a website builder like Wix lets you set a site theme so that any custom colors or fonts are applied to your whole site. Here’s where it gets tricky: If you need to add lots of pages with specific functions (such as product pages, checkout pages, booking pages, etc.), you might be better off finding a template that already includes a few of these pages. This way you won’t have to start from scratch with the design, interlinking or overall user experience. Another thing you’ll want to look out for: the overall “vibe” and website layout . If you search for “tech” in the Wix Template library , you’ll see a lot of futuristic designs. That theme is mirrored in most of the preset colors, button styles, animations and image arrangements. While you can technically adjust any of these components from the editor—you might end up spending more time than you’d like making it all work together, especially if you’re trying to make a futuristic theme feel less futuristic. Ultimately, the amount of time you spend on customization is up to you. Just make sure to manage your expectations accordingly. Quick to customize Time-consuming to customize Colors Fonts Logos Buttons Images and icons Text Simple sections (tweaking or adding) Simple animations Core structure Forms Dynamic pages or sections Text on image-heavy layouts Advanced design elements Mobile layout Did you know? Creating new images or illustrations for your website is easy with Wix’s AI image tools. Check out all of Wix’s AI features . How much space do you need for images vs. text? Similar to my point above, you should think about the type of content you plan to include on your site. I don’t just mean picking from text-heavy templates if you’re planning to start a blog . I mean observing the balance of text versus images on any given page. Some homepage designs are very design-heavy. They’re only meant to include a few lines of text next to a large, full-scale image. Forcing more text into these areas could throw off the balance of the whole page if you’re not careful. As another example, let’s say you’re working with a template that has big text blocks and proportionately small images. If you end up writing minimal content or adding large images in spaces better suited for icons, then things can start looking awkward. Make it easier on yourself by selecting a website template that gets you 80% of where you want to go with your content. Know the hierarchy of your content ahead of time and let it guide your decision. How does the mobile experience look? Don’t forget about the mobile experience. Today, more than 60% of website traffic worldwide comes from mobile devices . So, neglecting the mobile experience means leaving money on the table. From the very beginning, you should consider how your website looks on a smaller screen. Preview the mobile version of a template before committing to it. It doesn’t need to be 100% perfect (just like the desktop version, you should be able to fine-tune certain details of the mobile site from your website editor). However, it shouldn’t require too much redesigning. Ask yourself: Does the mobile version prioritize the right content and features? Will my average customers be able to navigate this easily? How does the mobile version handle buttons and forms? Does the template offer a mobile-optimized checkout experience (if relevant)? How does the mobile version handle large tables or data (if relevant)? To summarize, look below the surface Picking the right website template is a balancing act. You need to strike the right mix of aesthetics, usability and flexibility. As you explore your options, you might find yourself liking different aspects of different sites. That’s an added bonus of this exercise; it allows you to see how various web designers bring form and function together. You can then use this information to shape your final website. On that note, here’s my last piece of advice: Take your time. Gather inspiration. Choose wisely. Check out these free website templates or discover our designers' favorite Wix templates .
- How to choose the right website template in 7 steps
Understanding how to choose a website template that's right for you is an important step in getting your site up and running. Selecting the right website template can make a big difference in the overall look and feel of your site, as well as its functionality and usability. In this article, we'll walk you through some key considerations to keep in mind as you search for the perfect template. We'll cover topics such as aligning your website template with your business goals, selecting a layout and web design that fits your needs, and finding a template that offers the right features for your business. We'll also discuss the importance of customizing your website template to ensure it meets all of your specific requirements. Tip: When you make a website with Wix, you can change your template as little or as much as you want: Just open the template in the Wix Editor to change the site name, edit content, replace images, delete sections—anything goes. The options are endless. Check out these website templates and start creating your own website today. How to choose a website template in 7 steps Consider your business and website goals Determine the type of website you need Pick a website layout Decide on website elements, features and functions Think about branding Find a website template that checks most of your boxes Customize your website template 01. Consider your business and website goals If you haven't already worked out how to create a website , you’ll first need to decide which template to use. It can be tempting to pick the first template that's visually appealing, but it's also important to remember your website is a marketing tool. In order for it to serve your business, you’ll need to consider how its structure and content aligns with the stages of the marketing and sales funnel: awareness, interest, decision and conversion. The website template that you ultimately choose should align with your business goals. Here are a few examples: If you’re a small business owner , you likely want to use your website to convert, or sell products online. Since that’s the last step in the marketing funnel, pick a template with content or features that help customers find you, engage their interest and lead them to make a decision. If you're a freelancer looking to score a job, you want your CV website to prove to managers you’re the right candidate. Choose a website template that helps improve your visibility among job seekers and shows you’re a good candidate in the first place. If you’re a creative , choose a website template that sparks interest by displaying your creations (whether their blog posts, artworks, photography or more) in a visually-appealing way. Select works that help you get noticed and generate a dedicated following. Still not sure if you should choose a template to create your site ? Check out our designers' favorite Wix templates , or read this piece on ' Are website templates dead? ' Example of a CV website template that is totally customizable 02. Determine the type of website template you need Once you’ve defined your goals, the next step is figuring out what type of website template will lay the foundation to achieve them. Start by making a list of all the requirements you’d like your template to have. As noted by Wix template designer, Kobi Michaeli, in his guide to selecting the right website layout : "At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability." We’ll go through the different parts of a website you may want to consider further on. First, decide between making a static vs dynamic website, a one page vs multi-page website and a responsive vs adaptive site. Learn more: How to choose a website template on Wix Static vs. dynamic websites A static website is one whose content does not change or update automatically. This type of website template suits businesses that don't need to present personalized information, and whose content doesn’t need to be frequently updated. If cost is a consideration, a static website may fit your needs as it requires the least amount of regular website maintenance. A dynamic website, on the other hand, is one that's designed to update automatically according to user input or other factors. Dynamic websites are often complex, requiring more technical expertise to build and maintain. These are best for businesses that need to present bespoke data, content or products according to the visitor's preferences or location. One page vs. multi-page websites In addition to static vs dynamic websites, you'll also need to decide whether you want a one page or multi-page website. A one page website is a single page that includes all of the content and navigation for your site. For businesses with a limited amount of content or for those who want a minimalistic and easy-to-navigate website. Check out this curated selection one page website examples for some design inspiration, and get started with one of these professionally-designed one page website templates . A multi-page website, on the other hand, is a website with multiple, linked pages. Businesses with a large amount of content or products to showcase often start with a multi-page website template, as it allows you to organize your content in a logical way. Take a look at these multi page website examples to get you started. Responsive vs. adaptive websites A successful website will cater to all users—regardless of what device the visitor uses to access it. Both responsive and adaptive design are the practices of making sure your website looks good on mobile. Responsive web design is the art of creating pages that rearrange themselves based on the detected screen size. It provides consistent user experience across all platforms, but requires a bit more design experience. Adaptive web design is an approach where the browser loads a static layout that you've adapted for mobile devices from your site's desktop version. This high-performing design approach requires less design effort on your end. Learn more: How to create a responsive website with Wix Studio AI vs. template—which should you use to create your website? One of Wix's business website templates , on desktop and mobile 03. Pick a website layout Now that you’ve decided the type of site you need, it’s time to choose a website layout . Decide which format will best serve your audience, allowing them to navigate pages, interact with its content, and achieve their goals. Keep in mind, each page of your site may have a different layout according to its purpose. This is where you may also want to consider how the different parts of a website will come together in one layout. The layout patterns listed below can suit different types of businesses and goals: Z-pattern layout: This layout guides the user's gaze in a Z-shaped pattern across the page, making it easy for them to scan and absorb information. Check out these landing page templates that feature this layout and start creating your own. Podcast website template with Z pattern format F-pattern layout: Similar to the Z-pattern layout, the F-pattern guides the user's gaze in a predictable pattern across the page. However, this layout is better suited for text-based content, like a blog. Full-screen image layout: Great for businesses that want to make a strong visual impact, full-screen layouts allow you to showcase products or services in a visually striking way, either via hi-res video or images. These photography templates and wedding templates often use this layout. Totally customizable wedding website template Split screen layout: This layout divides the screen into two sections, which can be used to showcase different types of content or products. Online store templates that offer products for diverse customers often use this layout to emphasize the contrast between different offerings. Explore these online store website templates now. Asymmetrical layout: This layout breaks away from traditional symmetrical layouts and can be used to create a more out-of-the-box design. Portfolio templates often use this layout to signal contemporary and innovative design. Horizontal strips layout: This layout organizes content into horizontal strips, which can be used to highlight different sections of your site or showcase a list of products and services. 04. Decide on website elements, features and functions While all Wix website templates can be customized to fit your needs, each template includes different elements, features and functions to start with. If you’re looking for the most efficient solution, select one that already supports your business needs and goals. Tip: Explore the 100s of Wix features available to add to your website template. Here are a few common website elements and how they might fit with different business goals: Header When choosing a template, consider whether it includes a space for your logo in the header. Your logo is an important part of your brand identity and should be prominently displayed on your website. Tip: Don’t have a logo? Use this tool to make a logo for free. You can choose from these common types of headers: Static headers: These headers are fixed in one place on the website and don't move as the user scrolls down the page. Sticky headers: Sticky headers are headers that remain fixed at the very top of the page as the user scrolls down. Full-width headers: These headers span the full width of the website and can be used to create a bold and impactful visual element. Footer The footer of your website is at the bottom section of your site and is often used for things like legal information, contact details, and social media links. When choosing a template, find one that includes a footer to meet your needs. Navigation menu A website menu is what guides navigation, linking between the different pages or sections of a site and displaying these options for the user. You can choose between the following common navigation menus: Horizontal navigation: This is the most common type of navigation menu, where the menu items are displayed horizontally across the top or bottom of the website. Vertical navigation: Vertical navigation menus are displayed down the side of the website and can be used to create a more organized and hierarchical structure. Drop-down menus: Drop-down menus allow users to access sub-menu items by hovering over or clicking on the main menu items. Hamburger menus: These are small icon buttons that open a menu when clicked. Hamburger menus are most commonly used on mobile devices. Sidebar: A sidebar is a vertical column on the side of your website that can be used to display additional content or links. Online store template for wellness shop Content Your website's content is how you'll communicate with your audience and achieve your business goals. In deciding how to choose a website template, make sure it can display information in a way that's easy to read and navigate. Look at how a website template incorporates: Text: Text is the most basic and fundamental content, and is necessary for most websites. It’s important to choose a template that allows for readbility, easy formatting and customization of text. Blog : If you plan to create a blog on your website, it's important to pick a blog template that includes options for displaying articles and topics in a way that is easy to read and discover. Images and video: Images are a powerful way to communicate with visitors to a website. It’s essential to decide on a website template that allows for easy insertion and displays them in a way that engages visitors. You may also want to explore these display options: Sliders: Sliders allow users to scroll through a series of images or videos in a slideshow format. Galleries: Galleries are collections of images that are displayed in a grid or mosaic layout. Lightboxes Carousels are rotate of images or videos that can be scrolled through by the user. They can be a good option for websites that want to showcase many items in a compact space. Carousels: Carousels are rotate of images or videos so that users can scroll through them. Video backgrounds: Video backgrounds are full-screen video loops that play behind the content of the website. Calls to action (CTAs): CTAs are buttons or links that encourage users to take a specific action, such as signing up for a newsletter or making a purchase. When choosing a template, consider whether it includes CTAs and whether they are prominently displayed in a way that aligns with your business goals. Social media integration: Many templates allow for easy integration with social media platforms, such as Twitter, Facebook, and Instagram. If you want to connect with your audience on social media, this is a great option for displaying these links. Events: If you host events or workshops, adding Wix Events to your website can help you promote them and make it easier for your audience to stay up to date or buy tickets. Product reviews: If you sell products, adding product reviews to your website can help build trust and credibility with your audience and can help drive sales. Live chat: Having a live chat feature to your website can make it easier for your audience to get in touch with you and can help build trust and credibility with your audience. Learn more: What is web design? 05. Think about branding Branding is an important aspect of any business, and the website template you choose will be a major part of how you present yourself to your audience and should reflect the overall style and tone of your brand. You'll need a well designed website too. Choosing a website template whose overall layout and design syncs with your brand's style will give you a major head start. For example, if your business is more traditional and professional, choose a template with a clean and minimal layout. If your brand is more creative and playful, find a template with a more unique and expressive layout that you can work with. 06. Find a template that checks most of your boxes Once you have completed your website template wish list, it’s time to see what’s available. If you're using Wix, go to the website templates pages where you’ll find 800+ templates, all organized into categories for easy browsing. Then, choose whether you’re looking to create a website for a business, store, creative, community, personal or blog endeavor. Blog templates Portfolio templates If you're looking for a more specific template, hover over each category to discover subcategories like “ travel & tourism templates ,” “ online store templates ,” “ music website templates ,” and “ education website templates .” You’ll find templates in each category are already set up with popular design trends, layout, features and tools that are in line with the common goals in your industry. If you can’t find what you’re looking for, type keywords from your wish list into the search bar. 07. Customize your template Now that you've chosen a template you like, click "View" to preview a template or click "Edit" to start customizing it. You can open and save as many new templates as you want to get a feel for them before you decide which works best for you. Think about your branding and desired look and feel (e.g., bold, simple, elegant, playful) and then browse multiple categories to find one that has features you had in mind. Also, don’t feel limited by the template name or category. Since every template is fully customizable, it’s okay if the content doesn’t exactly match your website topic from the get-go. When you’re done editing, press ‘Publish’ to share your website with the world. Wix’s most popular website templates From Coming Soon landing pages to CV website templates or even personal blog templates , Wix has you covered with a range of fully customizable website templates. Explore Wix’s most popular website templates to find the one perfect for you. Coming Soon template Personal profile website template Tech company website template Personal blog template Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates
- Pros and cons of using a website template (and should I use one?)
If you're trying to decide whether you should use a template to create your new website, it's worth first understanding what is a template and how using one can help you build a better site, faster. Website templates are pre-designed layouts that help you create a website without needing any coding knowledge. They provide a designed framework or skeleton for your site, allowing you to focus on customizing the content and design elements in a way that best aligns with your business goals. Things like the type of font you plan to use or the images you want to include. Website templates simplify the web design and creation process, making it more accessible to everyone. They offer a quick and efficient way to build a professional-looking website, which, depending on the type of website you want, can help you take client bookings, market to customers or build a community. There are a few leading website builders which offer a wide range of website templates. Wix is one of these with over 2000, and counting, templates. It also has a user-friendly drag-and-drop editor to use with them. So should you use a website template help you with how to build a website ? Its worth considering and we'll use this article to explain and show why. Learn more: Is Wix easy to use? How to choose a website template on Wix AI vs. template: which should I use to create my website? Types of website templates Before deciding if you plan to use a template to create your website, it's worth exploring the different types available. Website templates come in a variety of different kinds, covering any website you might want to build. They also span multiple industries, niches and businesses. Here's a look at some of the most common: Business website templates : Ideal for corporate websites, these templates often include features like service pages, contact forms and team sections. Portfolio website templates : Perfect for creatives such as photographers and designers, these templates focus on showcasing work through galleries and project pages. Blog templates : These are great for starting a blog of any type and size. Ecommerce website templates : Designed for online stores, they include product listings, shopping carts and payment gateways. One-page website templates: These are created to easily get one-page websites, like landing pages live. Beauty website templates: Great for beauty businesses, whether its taking bookings for a salon or selling beauty products online. Health and wellness website templates : These can range from templates for fitness websites, for services like private training or websites for gyms to showcase their classes and pricing. Restaurants and food website templates: Restaurant and food templates work for any type of food business, from restaurants, food trucks and coffee shops to catering services, to online stores selling food and edible products. Industrial website templates : These templates are designed for a wide range of businesses, including construction, contractors, plumbers and more. Responsive website templates : Designed to look great no matter the device your website is viewed on. Read also: Our designers' favorite Wix templates—and their tips for making them your own Why should I use a website template? With a wide range of website templates for every site and business lack of variety, shouldn't hold you back from deciding whether you should use one or not. Variety aside, here are a number of other reasons why using a template makes sense. Cost-effectiveness and time-saving Templates are a cost-effective solution for everyone and with Wix, they're free. They also mean you don't need to hire a web developer which can free up resources to use elsewhere — on your media for example or website content. Website templates make it faster to launch a website, so you can focus on other business needs or setup. Ease of use One of the primary advantages of website templates is their user-friendliness. Designed with non-technical users in mind, they offer intuitive interfaces that make it easy to customize your site without any coding knowledge. You just need to drag and drop in the elements you need to customize the template to your website and business. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." Dafna Rabin, Wix Templates design team lead They're also designed by professional designers, meaning you get a free, ready to use template that helps build a great looking site. Example of a CV website template that is totally customizable Mobile-friendly Most modern templates should mobile-friendly, so that your website looks great on all devices. This is crucial as more people view websites via their phones than from anywhere else. It also means you don't have to understand that much about mobile-friendly web design to create a website that looks great on mobile. You can rely on your template. One of Wix's business website templates , on desktop and mobile You've decided to use a website template, now how to choose the right one? Start of by deciding which template matches your industry best. What a plumbing website business owner needs from a website template is understandably different than what a restaurant website owner needs, or an artist needs. This includes the layout, features and emphasis on different parts of the website page. If you choose a template for your business through Wix, each one is professionally designed for your industry style. As noted by Wix template designer, Kobi Michaeli: "At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability." Then consider the color, typography, overall aesthetic of the template and if it aligns with your branding. You want to make sure you have consistency across your brand assets and website. "If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." Dafna Rabin Wix Templates design team lead Think about the features you need, such as contact forms, galleries or eCommerce capabilities. These can often be found on the template you need and also added as you create your website. Online store template for wellness shop Remember that customization is the key to making a template truly yours. Look for templates that offer flexibility in its design elements so you can tailor them to fit your unique business needs. This includes adjusting layouts, colors and fonts to match your brand identity. Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates What common mistakes should I avoid when using a template to create my website? When using a template to create your website, avoid these common mistakes: Ignoring customization Relying too heavily on the default look can make your site too generic. You want to make sure you tailor your colors, fonts and content to match your brand identity. This is important regardless of which template you use. Overloading with features Many templates include extras you may not need and you don't necessarily need to use all of them. You can consider removing elements you don't need to improve the speed and focus of your website. Poor content planning Cramming content to fit the template layout instead of designing for your website's purpose can confuse your visitors. Start with your content goals, what you want to include and why, then adapt the template to these. Not optimizing for mobile Your template should be mobile-friendly and if necessary responsive. Don't forget to test it across devices once published also. Wix templates are optimized for mobile from the start. Neglecting the SEO basics Templates don’t handle on-page SEO optimizations for you. You'll still need to remember to add alt tags, meta descriptions and create clean, short. If you're building with Wix, the in-built SEO tool within the editor can help you with all of this. Neglecting your user experience Don’t clutter your pages with too much text or too many CTAs, as tempting as this might be at first. Prioritize intuitive navigation for your users. Read also: Are website templates dead?
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