AI agents for every part of your business. Check out Symphony by Wix → An AI agent orchestration platform is a system that coordinates multiple AI agents to handle the operations of your business simultaneously: scheduling, marketing, client communications, finances and more. Each agent handles its own domain. Together, they share context, hand off work and keep everything moving while you focus on the decisions that actually require you. Symphony by Wix is one such platform, built specifically for independent business owners. Instead of managing tools that don't talk to each other, you get a coordinated agent team running in the background, surfacing what needs your attention and handling the rest. The best AI agent orchestration platforms go beyond running individual tasks, they connect every part of your operation into a single working system, where agents share context, hand off work and take action continuously without you having to drive each one. TL;DR: what's an AI agent orchestration platform? An agent orchestration platform coordinates multiple AI agents so they collaborate, share memory and take action across business functions without you managing each one. The result is a business that runs more like a team than a set of separate tools. You'll learn: What makes a platform an orchestration system, not just another AI tool The five core components every orchestration platform needs Real AI agent use cases: scheduling, marketing and financial operations What to look for when choosing the right platform for your business What is Symphony by Wix and how it approaches orchestration for independent businesses Growing a business shouldn't mean doing everything yourself. Symphony by Wix is an AI agent platform that builds a dedicated team of agents around your business, helping you win new clients, stay on top of operations and actually grow revenue. Symphony learns how your business works so you can spend less time on the day-to-day and more time on the work only you can do. What agent orchestration actually means The word orchestration comes from music. A conductor doesn't play every instrument. They coordinate musicians who each know their part, making sure everyone plays together toward the same outcome. An agent orchestration platform does exactly that. It doesn't replace the agents, it coordinates them. Each AI agent in the system is trained for a specific function. Your scheduling agent manages bookings, flags conflicts and keeps your calendar in order. Your marketing agent monitors performance and surfaces recommendations. Your client communications agent handles follow-ups and confirmations. They don't work in isolation. The output of one becomes the context for the next. When agentic AI is coordinated this way, the whole system becomes more capable than any single agent. How it actually works: Symphony doesn't act autonomously. Every recommended action, from sending a campaign to updating a workflow, comes to you for approval first. You stay in control of every decision. Symphony handles the execution once you say go. What is a multi-agent AI platform? What is an AI agent builder? What is an AI agent orchestration platform? The key components Not every AI tool that uses the word platform is an orchestration system. Orchestration requires specific architecture. Here's what needs to be present for a platform to genuinely coordinate specialized AI agents rather than just run them side by side. The orchestration layer Domain agents A shared memory and context layer A human approval loop Integration connectors 01. The orchestration layer This is the coordination engine. It determines which agents should be involved in a given task, in what order and how to route information between them. Without this layer, agents operate independently and cannot collaborate. The orchestration layer is what turns a set of AI tools into a working team. 02. Domain agents Each agent is trained for a specific business function and can take action within that domain. A scheduling agent acts as an appointment scheduler. A marketing agent runs campaigns and marketing strategies. A finance agent tracks invoices and flags anomalies. The depth of each agent capability directly affects quality. Deep, specialized agents produce work that is actually usable. Explore the best AI agents for small businesses. 03. A shared memory and context layer When your scheduling agent logs a new client, that context should be available to your communications agent without any manual transfer. A shared memory layer ensures agents aren't working from stale or fragmented information. It's the difference between agents that cooperate and agents that just coexist. 04. A human approval loop Responsible orchestration keeps humans in the decision chain. The platform should surface recommended actions clearly, explain its reasoning and wait for your approval before executing anything consequential. You define the boundaries, the agents operate within them. 05. Integration connectors Your agents can only act on information they can access. A well-designed orchestration platform connects to the tools you already use: your calendar, CRM, payment processor and email platform. The broader the integration, the more your agents can actually do. Something most people don't expect: you don't need to configure workflows, set up integrations or learn a new platform before getting value. Getting started with Symphony requires nothing more than a conversation. The agents orient themselves around your business from there. Marine Levy, Product Marketing Manager at Wix “A symphony is a large-scale composition where multiple instruments play different parts simultaneously and the magic is in how they are orchestrated into something coherent. That is exactly what this product does: multiple AI agents, each expert in their domain, working together seamlessly so a business owner gets something greater than the sum of its parts.” How to build AI agents: a step-by-step guide Best AI agent platforms in 2026: top picks reviewed Why businesses are using agent orchestration now For a long time, AI tools were add-ons. You would use one to write an email, another to analyze a report, a third to generate ideas. Each tool required a prompt. Each output required review. Learning how to run your business better with agentic AI means moving past the prompt-and-review model entirely. Orchestration changes the model. Instead of AI that waits to be prompted, you get AI that monitors your business continuously and surfaces what needs attention. Your scheduling agent flags a booking conflict before it becomes a problem. Your marketing agent tells you which campaign is underperforming and proposes an alternative. Your finance agent catches a missed invoice and queues a follow-up. When you manage a business online with AI agents, these aren't things you asked for. They're things the system noticed on your behalf. This surprises most new users: unlike most AI tools that wait to be prompted, Symphony surfaces recommendations, flags issues and proposes next steps on its own. You don't have to check in or ask questions, it comes to you. Real-world use cases for agent orchestration platforms Businesses that benefit most from AI agents span nearly every industry, but three functions show the clearest gains. Scheduling and client communications When a new booking comes in, a scheduling agent confirms it, updates the calendar, sends a confirmation and queues a pre-appointment reminder. If a cancellation happens, the agent opens the slot, notifies the waitlist and re-routes the time. A communications agent picks up from there: sending the client a reschedule offer, logging the interaction and flagging it for follow-up if needed. You find out only when something needs a decision. Marketing and campaigns Your marketing agent monitors the performance of your active campaigns continuously. When a particular audience segment outperforms the rest, it surfaces the insight and proposes reallocation. When engagement drops, it flags the change and suggests a content adjustment. You aren't running reports. The system tells you what changed and what to do about it. Financial operations Instead of pulling reports manually, an orchestration platform gives you a live picture of how your business is performing. Your finance agent tracks invoices, flags late payments, monitors cash flow patterns and alerts you to anomalies before they compound. If an invoice goes unpaid past its due date, the agent queues a follow-up immediately. Keep in mind: Symphony is built for independent business owners and small teams. It's designed for the pace and structure of a small business, not enterprise workflows. If you are scaling into a larger operation, it grows with you up to a point. Scheduling Marketing Finance Confirms bookings Monitors campaign performance Tracks invoices Flags calendar conflicts Surfaces top-performing segments Flags late payments Queues appointment reminders Proposes content adjustments Monitors cash flow Opens cancelled slots + notifies waitlist Alerts you when engagement drops Queues follow-ups on unpaid invoices How to choose the right agent orchestration platform Not all orchestration platforms are built for the same user. Enterprise tools are designed for large teams with dedicated technical staff. What independent business owners need is different: a platform that deploys without implementation projects, learns from context and works inside their existing stack. Designed for your business scale A platform built for enterprise scale often requires a technical team to set up, maintain and extend. If you are a solo operator or a small team, that is a non-starter. Look for platforms designed from the ground up for your size of operation, where setup is measured in minutes, not months. Agent specialization and depth Breadth is easy to promise. Depth is harder to deliver. Ask what each agent can actually do within its domain. A marketing agent that can propose a campaign, draft the copy and track results is fundamentally different from one that just surfaces data. Knowing what to look for in an AI agent platform before you evaluate makes the difference. Integration with your existing tools Your agents value is directly tied to what they can see and act on. A platform that connects to your calendar, CRM, payment processor and email system can do substantially more than one operating in isolation. Human approval controls Every orchestration platform should give you clear control over what agents can do autonomously versus what requires your approval. Understanding how AI agent platforms compare on customizability helps you find one that fits how you actually work. Pricing and value for small businesses Enterprise pricing built for large teams rarely makes sense for a solo operator. Compare how much Symphony by Wix costs versus what you would pay stitching together separate AI tools, and factor in the coordination overhead each approach requires. Before you start: Symphony includes three types of agents: built-in agents that cover core business functions out of the box, custom agents you can configure for your specific workflows and third-party agents from outside providers. You don't need all three to get value from day one. The built-in agents alone cover most small business needs. AI agents vs AI assistants: the key differences Best multi-agent AI platforms in 2026 How Symphony by Wix approaches agent orchestration Symphony is the AI agent platform designed specifically for independent business owners. It coordinates a team of specialized agents across every layer of your business: marketing, scheduling, client communications, finances and more. They work in parallel, share context and surface what needs your attention. Every agent in Symphony operates within boundaries you control. When an agent wants to take action, it comes to you first. You see what it is proposing, why and you decide whether to approve. This approach to business automation with Symphony by Wix keeps you in the loop on what matters while handling execution on everything else. Symphony also learns. The more context you give it about your business, your clients and your preferences, the more relevant its recommendations become. Explore the best Symphony by Wix features to see what the agents can handle once they're properly connected to your stack. And if AI agent data safety is a concern, Symphony operates within Wix enterprise-grade security infrastructure. A setup decision worth making early: the more tools you connect to Symphony, like your calendar, CRM, payment platform and back office, the more your agents can do on your behalf. Connecting your existing stack early significantly expands what Symphony can handle without additional input from you. Ready to see it in action? Start with Symphony by Wix and let your agent team get to work. Start running your business on agent orchestration The coordination overhead of running a business: the follow-ups, the scheduling, the marketing, the financial tracking, does not have to sit entirely with you. Agent orchestration platforms handle that layer on your behalf, continuously and in the background, while keeping you in the loop on what matters. Symphony by Wix brings that coordination to independent business owners. You get a team of specialized agents working across every function of your business, sharing context, surfacing insights and handling execution. You bring the vision and the decisions. Symphony handles the rest. Put your agent team to work today. Try Symphony by Wix. What is an agent orchestration platform? FAQ What's the difference between an AI agent and an agent orchestration platform? An AI agent is a single specialized system that can take action within a specific domain. An agent orchestration platform coordinates multiple agents, managing how they communicate, share context and collaborate on tasks that span more than one domain. The platform is the coordination layer. The agents are what it coordinates. Do I need technical skills to use an agent orchestration platform? Not if you are using a platform designed for small business owners. Symphony by Wix requires no technical setup. You start with a conversation, give the agents context about your business and they orient from there. The technical infrastructure is managed entirely by the platform. How is agent orchestration different from automation? Traditional automation follows fixed rules: if X happens, do Y. Agent orchestration is adaptive. Agents can make decisions based on context, handle exceptions, learn from patterns and proactively surface insights you did not ask for. The difference is between a rule-based system and a judgment-based one. Can I control what my agents do? Yes. Every agent in Symphony operates within approval boundaries you define. The system recommends and proposes. You approve before any consequential action is taken. You can also set the level of autonomy for different task types, so routine tasks run without your input while important decisions always come back to you. What kinds of businesses benefit most from agent orchestration? Any business running across multiple functions simultaneously benefits from orchestration. Service businesses, freelancers, ecommerce operators and creative professionals all deal with the same coordination overhead: keeping up with bookings, marketing, client communications and finances at the same time. How does Symphony by Wix handle data privacy? Symphony operates within Wix enterprise-grade security and privacy infrastructure. Your business data stays within your account. Agents access only what they need to complete a task, and you retain full visibility and control over what data is shared across the system.

Turn your ideas into a website you love with Wix→ To create a landing page, build one page around one goal and give visitors one clear next step. A strong landing page helps you collect leads, build interest and move people closer to becoming customers. With Wix's AI landing page builder, you can choose from customizable landing page website templates to create a focused page that looks professional and feels easy to manage. This guide covers 13 steps to plan, write, build, launch and optimize a landing page that converts. TL;DR: how to create a landing page A landing page is a single page built to boost conversions by focusing visitors on one clear action. It works best with a clear goal, simple design, persuasive copy, visuals, social proof and a standout call-to-action. You can build one quickly with templates or AI tools, then test, track and promote it through ads, email, SEO or social media to maximize results. Check out these landing page examples to see more. What is a landing page? A landing page is a single web page made for a specific marketing or advertising purpose. It’s where someone lands after clicking a link in an email, social post or ad. Unlike a regular website that has lots of pages and goals, a landing page focuses on just one thing, like signing up for a newsletter, downloading a guide or making a purchase. By keeping the page simple and removing distractions, it guides visitors straight to that action, making it easier to turn clicks into leads, sales or signups. Ready to create a landing page? Get started with Wix today. Landing page purpose A landing page exists to get one thing done, like capturing leads, making sales, promoting events, growing subscriptions or collecting feedback. Marketers, small business owners, startups and app creators use them when launching products, running ads or testing ideas. The table below breaks down these goals and shows practical tips for making each landing page action work. Marketing goal How a landing page helps Tips to make landing pages work Generate leads Turns visitors into potential customers by collecting emails or contact info Keep forms short and simple, offer a freebie or incentive, place forms at the top, use clear text to explain benefits Drive sales Focuses attention on a single product or offer to boost purchases Use benefit-driven headlines, bold CTA buttons, show reviews or testimonials, add urgency with limited offers Promote events Gets people to sign up for webinars, workshops or launches Clearly state date, time and benefits, use countdown timers, simplify registration, highlight speakers or perks Build brand trust Shows credibility through testimonials, case studies or client logos Display real customer stories, trusted logos, awards or certifications, keep the design clean and consistent Grow subscriptions Encourages newsletter, course or membership signups Offer exclusive content, keep the message clear, place CTA where it stands out, avoid distractions Test ideas Validates new products, offers or campaigns Try A/B testing for headlines, images and CTAs, track clicks and conversions, see what messaging works best Build awareness Introduces your brand, product or service to new audiences Keep messaging simple, use strong visuals, highlight key benefits, limit navigation to keep focus Recruit members Drives signups for communities or programs Show benefits of joining, add testimonials, make steps easy, use urgency if it fits Get app downloads Pushes visitors to download a mobile or desktop app Highlight app benefits, show screenshots or demos, link directly to download, use strong CTA like “Download Now” Run promotions Shares discounts, coupons or limited-time offers Use urgency with countdowns, highlight savings, make CTA prominent, emphasize the offer visually Encourage referrals Gets users to share with friends or refer others Offer rewards or incentives, make sharing simple, show how sharing benefits everyone Gather feedback Collects insights from users to improve products or campaigns Keep surveys short, use clear questions, offer small rewards, make it easy and visually clear to respond How to create a powerful landing page in 13 steps Ready to bring your ideas to life with a high-converting landing page? Launching a product, collecting leads or building brand awareness all starts with a landing page that grabs attention and drives action. Follow these simple steps to create a page that looks great and delivers results. Define your landing page goal Choose the best platform Select the perfect template Craft a headline that grabs attention Write copy that converts Design for simplicity Create irresistible action-driven CTAs Use visuals strategically Add social proof Optimize for mobile Track performance and measure Test and optimize Promote your landing page 01. Define your landing page goal What do you want visitors to do when they arrive? Signing up for a newsletter, making a purchase or downloading an ebook. Having a focused goal helps shape your design and messaging. The more specific you are, the easier it is to create copy and visuals that drive action. For example, if you're aiming for webinar registrations, your call-to-action should highlight the benefits of attending. Understanding your visitors' journey is just as important. By identifying their pain points or needs, you can present your offer as the solution. This clarity in purpose not only shapes your content but also ensures your landing page aligns with what your audience expects, making it easier for them to take action. Focus is the part most people get wrong, and it shows up in the conversion rate. "A strong landing page is all about focus. With Wix, you can strip away distractions, spotlight your offer, and make it crystal clear what you want visitors to do next." — Idan Cohen, Senior SEO Strategist at Wix 02. Choose the best platform If you know your way around code, you can create a landing page with HTML and CSS for full control over the design. If you want something faster and simpler, platforms like Wix offer great-looking templates that are easy to use. These tools save you time, so you can focus on your content instead of worrying about the technical stuff. Wix offers a fast and intuitive website builder to bring your vision to life in minutes. Don’t forget to pair your landing page with a strong domain name that represents your brand and makes it easy for people to find you. Choose a platform that fits your skills and the features you need to get the best results. You can even start with a free landing page to keep costs down while you build and test your idea. Wix offers quick domain registration. 03. Select the perfect landing page template Templates save time and make your page look professional but not all templates are the same. Choose one that suits your goal and audience. For example, if you’re promoting a product, go for a landing page template that clearly highlights images and features. Templates for lead generation often include fields for email sign-ups so picking one designed for your purpose will make things easier. Once you’ve chosen a template, customize it to stand out. You don’t want your landing page looking like everyone else’s so adjust fonts, colors and images to match your brand. Even with a pre-designed template, adding personal touches helps your page connect better with your audience and support your marketing strategy. Alternatively, you can test drive some of the best AI landing page builders for fresh designs and conversion-optimized copy. What to include on a landing page: Use a clear headline and supporting subheadline, visuals that show your offer, benefit-focused copy, a bold call-to-action and social proof. Keep forms short and add extras like FAQs or guarantees to boost conversions. 04. Craft a headline that grabs attention Your headline is the first thing visitors see, so it needs to grab attention and be clear. Share the value of your offer in a way that’s specific and easy to understand. Instead of something generic like “Welcome to Our Website,” try a benefit-driven approach like “Double Your Leads with Our Free Tool.” It quickly shows what visitors gain by staying on the page. Keep your headline bold, simple and easy to read for a strong first impression. Adding urgency or exclusivity can make your headline even more effective. Phrases like “Limited Time Offer” or “Only 24 Spots Left” encourage visitors to act fast. Pair your headline with a subheadline that supports your message and offers just enough detail to keep readers interested without overwhelming them. 05. Write copy that converts by focusing on benefits When writing landing page copy, focus on how your offer benefits your audience instead of just listing features. For example, instead of saying “Our product is easy to use,” try “Get started in minutes without any training.” Or instead of “We offer fast delivery,” go with “Receive your order in as little as 24 hours.” Keep it short and easy to skim by using short paragraphs or bullet points. Most visitors skim landing pages, so make sure your main message is clear and stands out. Show how your product solves a problem, why it’s worth their time and what they should do next. And finally, use clear calls-to-action to drive clicks and get conversions. 06. Design for simplicity because less is more A cluttered landing page can distract visitors and hurt conversions. Keep the design simple and focused on the goal. Use white space to make the page feel open and easy to navigate. Stick to a minimalist color scheme that fits your brand and pick fonts that are easy to read on any device. Avoid adding too many images or elements that fight for attention. Every design choice should have a purpose. Simplicity also applies to navigation. On a landing page, get rid of unnecessary links that could pull visitors away from your main goal. The design should naturally guide them toward the call-to-action without overloading them. A clean, clear layout makes the experience better and helps visitors stay focused on converting. 07. Create irresistible action-driven CTAs A strong call-to-action (CTA) is crucial for encouraging visitors to take the next step. Use clear, action-focused language like "Get Started Today" or "Claim Your Free Trial" to guide them. Make the CTA button stand out by using a contrasting color that grabs attention. Think of it as the “finish line” of your landing page so it should be bold and easy to spot. Place your CTA where it’s most effective. On longer pages, add it at the top, middle and bottom so users can click no matter where they are. A clear, compelling CTA creates urgency and motivates visitors to act quickly and confidently. 08. Use visuals strategically to show rather than tell Visuals can make your landing page more engaging by sharing information quickly and in a way that sticks. High-quality images or videos showing your product or service in action help build trust with visitors. If you’re selling an online course, include a quick video of the course in action or real student testimonials to highlight its value. Make sure your visuals match your brand and message. Skip generic stock images that feel distant and go for authentic, relatable visuals your audience connects with. Optimized images also keep your landing page loading fast, and no one likes waiting around. 09. Add social proof Social proof is a great way to encourage visitors to take action. Adding testimonials from happy customers or sharing positive reviews shows that others trust your product. When people see real examples of others benefiting from your offer, it builds credibility and reduces doubts. Use names, photos and specific details about the results your customers achieved to make testimonials feel more real. You can also include media coverage, awards or certifications to boost credibility even more. This kind of proof reassures visitors and helps them feel confident about choosing your product or service. The more proof you provide, the easier it is for people to trust what you’re offering. Landing pages can be short or long depending on what you’re offering. Mini and short pages work well for quick signups or downloads. Medium pages give more room to explain products or services with benefits and visuals. Long pages are best for detailed or high-value offers with testimonials, FAQs and multiple CTAs. 10. Optimize for mobile With most web traffic coming from mobile devices, it’s important to make sure your landing page looks and works great on smartphones and tablets. Keep text easy to read without zooming and make buttons big enough to tap without frustration. Test your landing page on different devices to confirm everything, from images to CTAs, displays properly. Slow load times or tricky navigation can drive users away fast. Your layout should be responsive, adjusting automatically to different screen sizes. Skip complex features like hover effects that don’t work on touchscreens. A fast, smooth mobile experience keeps visitors engaged and boosts conversions. 11. Track performance and measure Tracking performance is crucial for improving your landing page over time. Integrate analytics tools like Google Analytics to monitor important metrics such as bounce rate, conversion rate and user behavior. By understanding how visitors interact with your page, you can make informed decisions on where to optimize. This data will tell you what’s working and what’s not, allowing you to tweak your page to improve results. Every form submission on a Wix landing page lands in the built-in CRM, so you can segment and follow up without exporting to another tool. Built-in analytics and GTM integration show which traffic source is actually converting. In addition to Google Analytics, you can set up tools like Meta Pixel for more advanced tracking especially if you’re running ads. This helps you monitor conversions and retarget visitors who didn’t convert the first time. By setting up tracking early, you’ll gain valuable insights that guide future optimizations. 12. Test and optimize The work doesn’t stop after your landing page goes live. Testing and improving it is crucial for success. A/B testing is a smart way to compare different versions of your page to see what performs better. Try testing headlines, CTA buttons or images to figure out what drives results. Small tweaks can make a big difference in boosting conversions over time. Optimization is an ongoing process, so stay active. If some elements aren’t working, use data and user feedback to make updates. Refresh your copy, adjust the design or move CTAs to keep your page effective and engaging. Always be on the lookout for ways to improve and stay ahead. "The best landing pages guide people naturally. With Wix, you can test layouts, buttons and headlines without needing a designer, so your page converts better every time." — Idan Cohen, Senior SEO Strategist at Wix 13. Promote your landing page Once your landing page is live, it’s time to bring in traffic. Use paid ads on platforms like Google, Facebook or Instagram, email campaigns and SEO to reach your audience. Focus on where they spend their time for better chances of attracting the right visitors. Don't forget about organic traffic too. Share your landing page on social media, include it in blog posts or use other content marketing efforts to grow your reach. A mix of paid and organic strategies helps your landing page get the visibility it needs to turn visitors into leads or customers. "A landing page isn't just a webpage. It's your first impression. I always tell people to keep it simple, focus on one goal and make it easy for visitors to take action." — Idan Cohen, Senior SEO Strategist at Wix How to make a landing page with AI Looking for a fast and easy way to create a great landing page? AI makes it simple to build a high-converting page in minutes with no design or coding skills needed. Just share your business type and goals, and the AI will craft a custom page with tailored copy, images and features. Access Wix's AI website builder Choose a landing page Chat with AI, share your business type and goals The AI website builder will create your landing page for you including the copy, images and widgets Landing page optimization Once your landing page is live, at some point you'll need to analyze how well it is working and how it can be optimized to work better. There are three main ways to optimize landing pages with analytics and data. The three methods are associative content targeting, predictive content targeting and consumer directed targeting. All three methods involve ways of delivering dynamic landing page content to users based on certain criteria. For example, associative targeting content uses generic parameters, such as a user's location, to deliver specific content designed for them based on their location. Predictive content targeting or active targeting as its sometimes also known as, delivers dynamic landing page content based on a user's past actions on a site, and aims to predict their future behavior or potential to convert based on this. Consumer directed targeting, sometimes called social targeting, builds page content from publicly available signals such as reviews, ratings and referrals. Landing page resources Take a look at this article for more landing page best practices. Strengthen your online presence with our extensive ebook on how to create a landing page. What are landing pages good for? In online marketing, landing pages are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your online store, to subscribing to your mailing list or countless other actions. Whatever it is, there should be just one, clearly-defined CTA (call-to-action). As opposed to a full-blown professional website, a landing page is a single web page with a highly specific target of getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success when it comes to your conversion marketing and when starting a business. Landing pages came about in 2003, developed by the IT department at Microsoft in response to disappointing sales of their Office software at the time. Since then they have developed into a key part of many businesses digital marketing strategies. Generally, there are two main types of landing pages used - reference and transactional. Reference pages are designed to provide targeted information about a specific product or service, without any of the other distractions found on website pages. A transactional page aims to move visitors to take action, from a CTA, usually by submitting their email address through a form. Learn more: Website vs landing page, Mobile landing page examples What does this actually mean? In terms of content, the landing page has one simple message to convey. It promotes the desired action and sticks to explaining the benefits of performing this action. The design of the page needs to focus on supporting this objective and nothing else. This also means that the website design should be clean and simple, so as to ensure a smooth browsing experience and not to compete for the viewers’ attention. It should also be synced with your brand identity, from the favicon and icons used, to the colors and messaging. The ultimate goal of a landing page is to make site visitors click. Both the design and the text of the page need to reflect that, so make sure that all buttons are labeled with clear microcopy and that they stand out against the page’s background. The anatomy of a landing page, as its name may suggest, is made up of one single page. You can divide it into separate sections, but you should stick to just one page that preferably isn’t too long. Headers, subheaders, buttons and images need to represent the page’s message in a powerful and effective way, while ensuring that all elements remain cohesive. Check out this selection of best landing page examples for inspiration. Unless you’re planning on designing your landing page from scratch, make sure you’re using a professional landing page template. This will help ensure that your LP doesn’t only look good, but also has a strong visual hierarchy that instantly leads your visitors exactly where you want them most. You can start with this simple yet effective free template, which you can customize to suit your brand’s needs. You can also use a one page website builder to build your landing page from scratch. How do landing pages actually work? In order for a landing page to fulfill its purpose, you first need to drive traffic to it. This can be done in a few different ways: Use the power of email marketing to send the landing page to your subscribers via email. Post a link to your LP on social networks like Instagram or X as part of your social media marketing (with or without paying for an ad campaign). You can also use a link in bio tool such as Hopp by Wix in order to generate more engagement towards your LP. Add a link to the LP within a blog post. If you don’t already have one, this can be a good opportunity to start a blog. Optimize your landing page for search engines, by implementing advanced SEO features that can help boost your chances of getting found by organic (non-paid) search. Create a PPC ad campaign on search engines for advertising purposes and link to the landing page. These are all good methods to drive traffic to your landing page but then you need to think about where to send visitors once they’ve clicked on your page. As mentioned earlier, the ultimate goal of a landing page is to get viewers to click but where is that click taking them? Will they be redirected to a shopping cart? An online form? An inner page within your company’s main website? To your actual website's homepage? Think carefully about the next step and create an easy path for viewers to get there with a single click. Landing page example for inspiration Here’s an example of a powerful landing page that we created. For more inspiration, check out these landing page examples, as well as Wix’s Landing Pages board on Pinterest. Subscribe to the Wix blog for a weekly dose of fresh website design tips and trends. What to keep in mind when creating a landing page Ready to improve your online presence with a powerful landing page? Browse through these best landing page templates, designed specifically to help you generate clicks. Choose the theme or design that best relates to your field and add in your own images, text and links. If you wish to create a landing page from scratch, be sure to check out some the best landing page builders to help you get started. The main points to keep in mind when creating a landing page: Define your goal. Pinpoint what you want your LP to achieve and stay consistent throughout every detail of your site. Create visual hierarchy. Decide which elements are the most important and make them stand out. Generate action with a CTA. Make it clear to your LP visitors what they should do. These call-to-action examples will give you a solid starting point. Craft a captivating design. Engage your site visitors with an eye-catching design that will make them want to click and discover more. You should also opt for a strategic layout. As Emannuel Schwab, Creative Acquisition Manager at Wix, explains, “Most visitors don't scroll all the way to the bottom of a landing page. To make this marketing tool more effective and create the best user experience, place your design and content above the fold." Write killer copy. Keep your text succinct and informative, with enticing headers that will give your visitors a reason to read on. Don't be afraid to include testimonials here from already satisfied users or customers. Choose the right images. Set the tone and charm your visitors with impactful visuals. They can also help illustrate what it is that you’re all about. Highlight the value. Let people know how clicking on the CTA or other landing page metric, will benefit them. What will they get out of it? Craft and consider the impact of your value proposition. Go for the hard sell. Don’t be afraid to be direct. Remember, you’ve created an LP for a reason, so go for it. Be bold with your unique selling proposition. How to create a landing page FAQ Do I need a website to create a landing page? Not necessarily, no. You can consider making a one page website as an alternative. Consider your current and future site needs, for example, if you anticipate needing more landing pages in the future it might be worth creating a site to start anyway. How do you create a landing page for beginners? Creating a landing page is easy with drag-and-drop builders and AI-powered tools. Pick a template, add compelling copy, images and a clear call to action (CTA). Keep it clean, mobile-friendly and focused on driving conversions to make it work. What's the most cost effective way to build a landing page? The cheapest way to create a landing page is to use free website builders like Wix. These platforms offer basic features at no cost on a subdomain, with the option to connect a custom domain on a premium plan. Alternatively, you can use HTML and CSS to code a landing page yourself. Using a developer to do so is also an option if your budget allows. Can I create a landing page without a website? Absolutely. You can create a standalone landing page without a full website. Platforms like Wix let you quickly build and publish single-page sites for promotions, lead generation or events. Host it on their subdomain or connect it to your own custom domain. How much does a simple landing page cost? A basic landing page can cost anywhere from $0 to $500 depending on the platform and how much customization you need. DIY tools often offer free plans, but hiring a designer or developer for a custom page can increase the price. Don’t forget to budget for things like premium templates, custom domains or marketing tools. What app can I use to create a landing page? Wix builds landing pages with a drag and drop editor, AI design tools and conversion features in one place. Look for a platform that covers the editor, hosting, forms and analytics together so you are not stitching separate tools around one page. Choose the one that best fits your budget, design goals and integrations. Do I need a domain for a landing page? Not necessarily. Most landing page platforms offer a free subdomain, but using a custom domain looks more professional and helps build trust. If you're running ads or collecting leads, it's definitely worth it. Can I build a landing page for free? Yes. Wix lets you build and publish a landing page for free, with free templates and hosting included. Free plans usually carry platform branding and put your page on a Wix subdomain. For a more polished look and extra tools, you can upgrade to a paid plan.

Turn your ideas into a website you love with Wix → To make a website mobile-friendly, design for the smallest screen first, keep pages fast and make every tap easy to hit. A mobile website builder handles most of that for you, so visitors find what they need wherever they are. Wix delivers an AI website builder that shortens your time to launch. Whether you’re just learning how to go about making a website or improving one you already run, this guide covers what mobile website design actually requires. You’ll get 18 practical tips plus a way to test the result on real devices. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. TL;DR: How to make a website mobile-friendly A mobile-friendly website adapts its layout to the screen it opens on, loads quickly on a phone connection and lets visitors read and tap without zooming. The fastest route is a responsive template, compressed images and thumb-sized tap targets. Wix has over 2000 pre-designed, fully customizable and mobile-optimized website templates. What you’ll learn What makes a site mobile-friendly and how responsive and adaptive design differ 18 tips covering speed, images, forms, navigation and buttons How to test your site and which tools to use What is a mobile friendly site? A mobile-friendly website is easy to access and navigate on smartphones or tablets. With mobile devices generating more than half of all web page views worldwide, it’s no longer optional. It’s a must. These sites keep things simple for smaller screens, load fast and work smoothly, even with slower internet. When it comes to making a website mobile friendly, there’s more than one way to do it. Some sites use fast-loading AMP pages, others go the app-like route with PWAs. You might also come across separate mobile sites or dynamic serving. But in most cases, it comes down to one key decision: responsive vs adaptive design. Responsive design adjusts your layout to fit any screen size, keeping things simple with one flexible site. Adaptive design takes a different path, showing a custom version of your site based on the device. Both work well. Responsive design offers flexibility across devices while adaptive design provides more control over how your site appears on different screen sizes. Learn how to make a responsive website. 18 easy tips to make your website mobile-friendly Here’s how you can create a mobile-friendly website that works perfectly on both mobile and desktop using a mobile website builder. These tips are easy to follow and will help you deliver a smooth experience for every visitor. Start with a mobile-first approach Choose a mobile-responsive template Meet Core Web Vitals on mobile Improve the site’s speed Use fonts that are easy to read Optimize images for mobile viewing Space out your links Implement the viewport meta tag Shorten forms and disable autocorrect Avoid large chunks of text Strategize CTA buttons Incorporate a search function Declutter your web design Make the website compatible with both orientations Simplify navigation Eliminate text-blocking ads and pop-ups Provide an option to switch to desktop view Test the website on real mobile devices 01. Start with a mobile-first approach A mobile first design focuses on designing user experiences for mobile devices before adapting them for desktop. By tailoring design and development for mobile initially, you ensure your website is optimized for smaller screens and remains responsive as display size increases. With this approach, you prioritize the needs of your mobile users, who are likely the majority of your audience. 02. Choose a mobile-responsive template A responsive layout allows your website to adjust its size to suit the user's device. It can switch between screen sizes, showing relevant content while adjusting the design, like moving from a two-column website layout on a computer to one-column on a phone. If you use a responsive design, it shouldn't slow down loading times when changing to different screens. A responsive website can boost search engine optimization (SEO) because Google favors mobile-friendly sites in search results. Google's algorithms prioritize mobile-rendered webpages for ranking, upping the ante for mobile-friendly websites. For those new to website building or less tech-savvy, Wix offers customizable website templates with built-in mobile-friendly capabilities. They also offer responsive website templatesfrom Wix Studio. Wix provides an intuitive website builder with drag and drop editing. 03. Meet Core Web Vitals on mobile Google measures real mobile experience through Core Web Vitals, which cover how fast the main content appears, how quickly the page responds to a tap and how much the layout shifts while loading. Mobile scores usually trail desktop because phones run on slower connections and less processing power, so check the mobile tab specifically instead of assuming a good desktop score carries over. 04. Improve the site’s speed A website's page load speed is the time it takes for a page to fully load when a visitor goes to that site. Optimizing the load speed is crucial for improving user experience, as slow loading times can drive away visitors and hurt conversions. High speed may influence rankings, so it's important to take necessary steps to boost your website speed. Check your website load time using free tools like Google's PageSpeed Insights. If you notice it's a bit slow, here are some suggestions to help speed things up: Reduce the number of redirects: Clicking on a URL usually leads the server to redirect you to the intended page. Each redirect delays the page load speed as the browser needs to request the server for each one. To speed things up, cut down on redirects. Simplify by using URL shorteners or linking directly to the page you want. Check your web hosting plan: The quality of hosting and servers significantly impacts your website's performance. Opt for a fast and dependable hosting website to ensure your website runs at its best speed. Wix offers secure, scalable web hosting built in when you create your website. 05. Use fonts that are easy to read Choosing clear, simple fonts helps users on the go easily digest your content, boosting readability and engagement with your site. Plus, a good font selection enhances your site's appearance, making it more professional and trustworthy. Check out these tips for choosing the best website font: Stick to standard fonts: Prevent delays caused by font downloads on visitors' browsers, which can slow down your website loading time, particularly on mobile. Adjust font size for mobile: The 16 pixel default that browsers use for body text is a safer floor than the 14 pixels some desktop guidelines still suggest. Test it on a mobile device to ensure legibility. Opt for black text over multiple colors: Ensure visibility, especially with varying backgrounds or outdoor light reflections. Utilize limited space effectively: On mobile, bold or capitalize text lines to prevent merging, as spacing out text and images like on desktops may not be feasible. 06. Optimize images for mobile viewing Mobile devices have limited bandwidth compared to desktops, so large image files can slow down loading times. Additionally, many mobile users have data restrictions, making smaller image sizes beneficial in conserving data usage. When working with mobile sites, the aim is to keep image sizes as small as possible without compromising quality. Here are some tips to help: Size your images: High-resolution images take up a lot of space causing slow load times. Wix automatically converts uploaded images to AVIF, which is around 50% smaller than WebP. You can also use an image resizer to reduce the file size so they load faster without negatively affecting the quality of what people see on the site. Adopt lazy loading: Loading all images on a page at once can slow down the initial page load, especially on pages with numerous images. Wix sites use lazy loading to load images only when they're about to come into view. This means images aren't loaded until the user scrolls to the area where the image is located. Use percentages instead of pixels: Having images set in fixed-pixel margins can lead to issues on smaller screens with different mobile resolutions. When images don't scale down properly, visitors might have to scroll horizontally as images exceed the screen width. 07. Space out your links When designing websites, think about how touch devices and mouse clicks work. Since fingers are thicker than desktop cursors, it's essential to space out links further apart on mobile sites to prevent misclicks. When you do link out to pages, try to only link to web pages that are also mobile-friendly for a seamless experience. 08. Implement the viewport meta tag If your page appears at the same width on your phone's small screen as it does on your desktop, viewers will scroll awkwardly from side to side to read each line of text and view different parts of the page. By using the viewport meta tag, you can manage the width and scaling of the viewport to ensure your website displays correctly on all devices. Wix sites ship with the standard responsive viewport tag, . That tells the browser to match the page width to the device width instead of shrinking a desktop layout, which is what stops visitors from pinching and zooming to read. 09. Shorten forms and disable autocorrect Typing on mobile devices can be a hassle, so it's best to keep forms on your site short and straightforward. Limit the number of fields required for form completion and utilize autofill options for common information like name and email address. If your website has forms requesting name or address details, a simple way to aid mobile users is by disabling autocorrect for each field. This avoids frustrating corrections that could slow down the form-filling process. 10. Avoid large chunks of text Reading large blocks of text on a mobile device can be overwhelming, leading to user frustration or disinterest in the content. To make your site more mobile-friendly, break text into small, easy-to-read paragraphs and use bullet points or numbering for easy scanning. Add relevant headers that help readers quickly spot key points or sections. Use white spacing to highlight key points, avoid cluttering text and give enough space between words and succeeding lines. 11. Strategize CTA buttons Buttons are essential website design elements, especially when prompting a call to action (CTA). Opting for larger buttons helps mobile users easily tap the screen and navigate between your site's pages. Since most mobile users navigate using their thumbs, buttons should be large enough to hit with a thumb. Consider these guidelines when designing buttons for a mobile-friendly website: Apply contrast: To enhance button visibility, consider using contrasting website color schemes. For example, opt for a light color for the button text, a dark color for the button itself and a contrasting color for the surrounding area. Another effective method is to introduce a different color for the button’s border. Optimize the button size: Buttons that are too small can be hard to press, while overly large buttons might take up too much space on a small screen. Keeping buttons around 10mm by 10mm ensures they stay readable and optimized for mobile users and their varying fingertip sizes. Maximize button position: Most people typically use their dominant thumb for interactive tapping. To make it user-friendly, position buttons within easy thumb reach, usually in the lower right part of the screen. 12. Incorporate a search function With limited screen space, it can be challenging to fit all your website's essential information on the mobile version. By including a search function, users can easily find what they're looking for without navigating through multiple pages. This also helps improve user experience and reduces frustration caused by endless scrolling or clicking numerous links. 13. Declutter your web design When designing a mobile website, make sure to keep it simple. Complex sites with a lot of information can be confusing on any screen, but they're especially tough for visitors on small screens to navigate. Stick to minimal text and images and ensure easy navigation. Follow these recommendations to streamline your mobile design: Prioritize critical functions: Present only the essential functions upfront, since those are what users actively seek. Avoid overcrowding a website with numerous calls to action on one page. Stick to the vital functions users would actively search for, like the contact form. Optimize menu design: Avoid long lists of options and features in menus. Instead, consider using a hamburger menu, a button that opens a longer menu. This approach saves space and reduces clutter, especially on smaller screens. Learn more: What is web design? 14. Make the website compatible with both orientations One of the advantages of mobile devices is being able to switch between portrait and landscape orientation. Ensure your website is designed to function correctly in both orientations, so users can comfortably navigate through your site no matter how they hold their device. 15. Simplify navigation When users grab their smartphones, they're usually after something specific, like a quick answer, a restaurant's address or a customer service number. In these cases, they want to find the information they need as fast and as easily as possible. Consider what your mobile visitors are hunting for and make sure it's easy to spot on your mobile homepage. Use analytics to know what mobile visitors seek. In Google Analytics, open Reports, then Tech, then Tech details, then switch the dimension to Device category to see how mobile visitors interact with your website. 16. Eliminate text-blocking ads and pop-ups Mobile users have limited screen space, so it becomes frustrating when ads block the webpage content they're trying to access. Text-blocking ads and pop-ups can also hinder navigation, making it difficult for users to find what they came for. Most visitors won't bother searching for the tiny X to close the pop-up. They’ll simply click away to another site. Instead, opt for minimal or no ads on your mobile website to provide a better user experience design. If you must use them for promotional purposes, do so strategically. Make sure the pop-up only appears when users have scrolled to the bottom of the page, not immediately upon landing. Additionally, ensure the close button is prominent enough for users to easily locate and click. Alternatively, consider using other website elements like a less obtrusive top banner for promotions, coupled with a reasonably sized close button. 17. Provide an option to switch to desktop view In some cases, mobile visitors may prefer to view your site in the traditional desktop layout. To accommodate these users, provide them with an option to switch to the standard view if needed. This can be achieved through a simple link at the bottom of the page or a toggle button on the menu. 18. Test the website on real mobile devices Regular testing is the best way to catch small issues that create a worse experience for your visitors. Every so often, pull up your website on your phone and tablet and spend some time browsing to see if anything’s hard to see or difficult to do. Be sure to test using both Android and iOS devices. With a Wix site, use the Editor to preview mobile and desktop views. You can also run the site through Google Lighthouse, which is built into Chrome DevTools and free to use. Google retired its own mobile-friendly test and now points site owners to Lighthouse instead. I think it’s important to check your website after you finish editing it. Publish it and check how it looks in the browser. Scroll through the site, check it on mobile devices and test it on different screen resolutions to ensure everything looks good and works properly. Dafna Rabin, Wix Templates design team lead Is my website mobile friendly? Is your website really mobile friendly? A mobile-friendly site should look great, load fast and be simple to navigate on any phone or tablet. The easiest way to check is to open your site on different devices. Can you read text without zooming? Are buttons easy to tap? Does the layout adapt nicely to smaller screens? If you’re constantly adjusting your screen, it’s time for a mobile upgrade. You can also run your site through online tools that check loading speed and usability on phones and tablets. Testing across different browsers and devices can help uncover hidden issues affecting your visitors’ experience. Mobile compatibility testing Mobile compatibility means your website looks great and works seamlessly on any phone or tablet no matter the screen size or brand. It’s about making sure visitors don’t have to zoom in, squint or struggle to click around. Testing mobile compatibility helps you catch issues like messy layouts, tiny buttons or slow load times before your audience does. Here’s how to check if your site is mobile-friendly: Test it yourself: Grab a few phones and tablets to see how your site looks and feels firsthand. Use browser tools: Tools like Chrome DevTools let you preview your site on different screen sizes right from your computer. Try device testing services: Platforms like BrowserStack let you view your site on a huge range of real devices without needing to own them. Check loading speed: Use Google PageSpeed Insights to ensure your site loads quickly on mobile. Tap around: Test buttons, menus and forms on your phone to see if everything works smoothly with your fingers. Check different browsers: Make sure your site performs well on Safari, Chrome, Firefox and other mobile browsers. How to make a website mobile-friendly FAQ What's the difference between a website and a mobile website? A website is designed for viewing on a desktop or laptop computer, while a mobile website is optimized for viewing on the mobile web via smaller screens such as smartphones and tablets. Mobile websites often have simplified layouts and larger buttons to make navigation easier for users. Is an app better than a mobile website? It depends on your business and target audience. Apps offer a personalized and advanced experience, but not everyone is willing to download an app for every website they visit. A mobile-friendly website can reach a broader audience as it's accessible through any mobile browser. Learn more: Website vs mobile app How much does it cost to make a website mobile friendly? If you use a website builder like Wix you can make a mobile friendly website for free. Choose from a range of mobile friendly templates. Or make a fully responsive website on Wix Studio. How to adapt my website to be mobile friendly? Make sure your images are optimized to be mobile friendly. Wix automatically converts uploaded images to AVIF, for example. This can help with loading times and adjusting to different screen sizes. Build a mobile-friendly menu, such as a collapsible hamburger menu for mobile navigation. Increase your website's font sizes for readability on smaller devices and check buttons are large enough to be easily tapped from a phone or device. Test the website on various, actual devices to ensure compatibility. How can I test if my website is mobile-friendly? To test if your website is mobile-friendly, you can use several tools: Google's mobile-friendly test: Enter your URL for a quick analysis. Chrome DevTools: Use the device toolbar to simulate various mobile devices. Actually test on real mobile devices for authentic user experience. Should I create a separate mobile version of my site? Creating a separate mobile version of your site is generally not recommended. Instead, opt for a design that adapts to different screen sizes. This approach is more efficient, easier to maintain and preferred by search engines. What are some common mobile design mistakes to avoid? Common mobile design mistakes to avoid include: Non-responsive layouts Small, hard-to-tap buttons or links Unreadable font sizes Overloading pages with large images or videos Complex navigation menus Not optimizing for touch interactions Failing to prioritize content for mobile views Neglecting to test on various devices and browsers Using pop-ups that are difficult to close on mobile Slow loading times How should navigation be structured for mobile users? For mobile users, navigation should be simple and intuitive. Use a hamburger menu or collapsible navigation to save space. Prioritize key menu items and reduce the number of options. Use clear, tappable buttons and ensure sufficient spacing between clickable elements. How do I ensure my content is readable on smaller screens? For content readability on smaller screens: Use larger, legible fonts (minimum 16px) Increase line spacing for better separation Use short paragraphs and bullet points Implement ample white space Use high-contrast color schemes Avoid wide blocks of text Prioritize important content Use clear headings and subheadings Test on various devices What font sizes and types work best for mobile screens? For mobile screens, use: Font sizes: Body text: 16-18px minimum Headlines: 24-32px Subheadings: 18-24px Font types: Sans-serif fonts like Arial, Helvetica or Roboto for body text Serif fonts like Georgia for headlines (if desired)

Turn your ideas into a website you love with Wix→ Creating a music portfolio website means picking a builder and a template made for musicians, uploading your tracks to a player, adding your bio and tour dates, then publishing and promoting it. It gives fans, bookers and press one place to hear your music, buy your merch and find your next show. This guide covers each step, plus music website templates from Wix. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. TL;DR: how to create a music website A great music website isn't just about looks. It's about making it easy for visitors to listen, buy, book and stay engaged. Embedded audio players, a merch store, event listings and an email signup are what turn casual listeners into loyal fans, and the table below covers which features matter and why. Top features of a great music website Features Why it matters Audio player Let visitors listen to your tracks directly on your site Tour dates & events Keep fans informed and excited about upcoming shows Online store Sell merchandise, albums or tickets without extra platforms Mailing list signup Build a direct connection with your audience for updates and promotions Social media integration Make it easy to share your music and grow your community Professional branding Create a cohesive look that reflects your unique style and identity What is a music website? Music websites act as an online resume for most professional musicians and bands, but it has the potential to be so much more. It’s a central hub where audiences from all over the world can listen to your music, learn about upcoming performances and get to know the personality behind your work. "The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers," said Roy Ayers, a prominent funk, soul and jazz composer. That connection is what a music website is built to carry. Finishing the track is the easy part. Getting it heard is the job your site does. Each music website is unique, and will reflect your musical personality by including unique design features that represent it. Depending on the stage of your career, it can embrace elements that will promote your music, sell tracks, grow your audiences and interact with your fans. If only Mozart were alive to see this. Learn more about how to go about making a website from scratch How to make a music website in 10 steps Select a domain name and web host Pick a website builder and template Design your music website Add an album, single or playlist Choose to stream, download or sell Add your band info Sell your merch with an online store (optional) Optimize for local SEO Review and publish your site Promote your music website 01. Select a domain name and web host Your domain name is how fans find you online, so make it count. Use your artist or band name if it’s available, since it keeps things consistent and easy to remember. Avoid complicated spellings or special characters that could trip people up. The simpler and more direct your domain, the easier it is for fans to reach your music. Once you’ve landed on a domain, you’ll need a reliable home for your site. Look for a web hosting solution that keeps your website up and running with fast load times and solid security. It should be built to scale with you as your fanbase grows. Wix lets you register your domain and host your site in one place, streamlining setup so you can focus on building your brand. Wix is an ICANN-accredited domain registrar. Wix offers domain registration from $9.99 and includes a free domain for one year with any annual premium plan. Did you know: a .country domain was created for country music and rural brands, so the genre sits in the address rather than only on the page. Pro tip: In some cases, the domain name you want is already taken. To check the status of your domain, use a tool like domain name search or a domain name generator for alternative ideas. Learn more: How to register a domain name 02. Pick a website builder and template Choose a website builder that gives you full control over your site without needing to code. Look for one with a visual editor that makes it easy to move elements around, update your content and customize the layout to match your sound. The right builder lets you focus on your music while still giving you a polished, professional web presence. For example, Wix Harmony, Wix's AI website builder that lets you go from a single prompt to a fully designed, business-ready website. At the center of the experience is Aria, Wix Harmony's built-in AI agent, who is contextually aware of your canvas and can generate pages, refine copy and offer expert web design and business strategy guidance throughout the build. From there, full drag-and-drop editing lets you shape every detail by hand: pixel-level customization, custom component generation and a brand kit for global site styles give you radical creative control on top of AI generation. Move fluidly between chatting with Aria and editing manually whenever you want. Every site is backed by Wix's enterprise-grade infrastructure, so reliability, security and performance are built in from the start. Once you’re in, you can build with website templates that fit your vibe. Whether you're releasing experimental beats or acoustic sets, there’s a design that works for you. Templates built for musicians often include features like built-in music players, tour listings and merch pages, making it easier to bring your site to life fast. From there, make it your own. Change the colors, fonts and images to match your brand. Add your logo or artist name front and center. A strong visual identity not only shows who you are but helps fans connect with your music before they hear a single note. Explore music website templates: Musician website template Music school website template Band website template 03. Design your music website The web design of your site sets the stage for your sound. It’s often the first impression people get of your brand, so make it count. Use your own color palette, fonts and layout to create a space that feels like your music. The more cohesive your design, the more your site helps tell your story. Bring your visuals into the mix. Add high-quality images, whether it’s album covers, press photos or behind-the-scenes shots. These details help fans connect with your world and make your site more engaging from the first scroll. Make sure your layout supports your goals. Feature your latest release or tour date prominently. Use intuitive navigation so visitors can find music, merch and updates quickly. A strong design keeps your audience focused on what matters most, your music. 04. Add an album, single or playlist Uploading your music is where your site starts to sound like you. Organize your tracks in a way that makes sense. Group singles, albums or playlists by release date, theme or project. Add album art, song titles and short descriptions to give fans more context as they listen. On Wix, it’s easy to get started. Click on the Wix Music player, or go to Add > Music > Wix Music in the editor. Then select Manage Your Music to create an album, single or playlist. Use the built-in player to let visitors stream music directly from your site. You can also embed tracks from platforms like Spotify, Apple Music or SoundCloud. Test the player across devices to make sure it works seamlessly. Go beyond just uploading tracks. Include lyrics, stories behind the songs or links to exclusive content to bring fans closer to your process. These extras create a deeper connection and encourage visitors to stay longer on your site. 05. Choose to stream, download or sell Decide how you want fans to experience your music. Streaming is one of the easiest ways to share your sound. Embed players from Spotify, Apple Music or YouTube Music so visitors can listen without leaving your site. On Wix, you can offer music streaming commission-free with the Wix Music player. Just upload your tracks and let fans hit play. Adding the player to a live site takes a premium plan, and Wix takes no commission on what you sell. Want to offer downloads? Set up digital files for purchase or free download. It’s a great way to give fans ownership of your work while supporting your music. Make sure the process is simple, secure and works across devices. You can also sell your music directly through your site, whether that’s digital albums or physical copies like vinyl or CDs. Include clear pricing, shipping details and return policies to create a smooth, trustworthy buying experience. 06. Add your band info Your About section is where you tell your story and help fans get to know the person or people behind the music. Share how your journey began, what inspires your sound and what you've achieved so far. Whether you're a solo artist or part of a group, a well-written bio helps visitors feel more connected to your work. Make this section dynamic by adding images and videos. Include professional photos, behind-the-scenes clips or links to press features. These elements give your site a polished feel while offering a more personal look at your creative process. Keep things organized so your content is easy to explore. You can use galleries for photos, dedicated sections for each band member or embedded playlists for music videos. When your story is clear and visually engaging, fans are more likely to stick around and keep listening. 07. Sell your merch with an online store (optional) Merchandise is a great way to support your music and connect with fans. Start by deciding what to sell. T-shirts, posters, hats and vinyl records are popular options. Make sure your merch reflects your style and resonates with your fan base. Add an online store to your website to make shopping easy. Organize your products into clear categories and include detailed descriptions, pricing and sizing information. High-quality product photos are a must to help fans see exactly what they’re buying. Wix eCommerce lets business owners sell products, services, bookings, courses, memberships and donations from one platform, no plugins required. For a musician that covers vinyl, T-shirts, digital downloads and ticketed shows in one store. A smooth checkout process is key to successful sales. Integrate a secure payment system and offer shipping options that cater to both local and international customers. Don’t forget to clearly outline your return and exchange policies for added transparency. 08. Optimize for local SEO Search engine optimization helps your website get found online. Start by focusing on keyword research. Figure out what terms your audience searches for, like "live local music," "learn guitar online" or "indie artist tracks." Use these keywords naturally throughout your content to make your site more discoverable. To reach local fans, include location-based keywords like “Los Angeles indie band” or “Austin folk artist” in your title tags, meta descriptions and content. These details improve your chances of showing up in local search results. Wix boosts brand visibility with a business website builder that includes SEO and email marketing tools. Make sure to add alt text to every image on your site. This not only strengthens your SEO but also makes your site accessible to all visitors, including those with visual impairments. Keep your pages loading quickly by compressing images and avoiding plugins that can slow things down. Create engaging content like playlists, interviews or blog posts to improve your rankings while giving value to your fans. Don’t forget about mobile users. Many fans will visit your site on their phones, so test how your site looks and performs on smaller screens. A responsive design delivers a smooth experience no matter the device your fans use. “Wix also helps me get found more easily in Google search results. Thanks to the SEO checklist, I can, for example, easily create meta descriptions for my pages.” - Gloria Dilba, founder Gloria Marla Jewelry 09. Review and publish your site Before you go live, take time to carefully check every page. Look for typos, broken links and any formatting issues. Make sure interactive features like music players, contact forms and shopping carts work smoothly. Use a website launch checklist to catch anything that might need tweaking. Preview your site on both desktop and mobile devices to see how it performs. Focus on easy navigation and fast load times so fans can explore without frustration. Make any last adjustments to create a polished, seamless experience. When you’re confident everything looks great, hit the “publish” button. Your music website is now live and ready to connect with your audience. It’s a big step, and now it’s time to share your sound with the world. 10. Promote your music website A live website is only the beginning. Now it’s time to drive traffic to it with different marketing strategies. Share your website link across social media, add it to your email newsletters and mention it at shows. The more places you promote it, the more fans will find you. Keep your site fresh by adding a blog or posting regular updates. Share stories about your music, behind-the-scenes moments or news about upcoming projects. New content keeps fans engaged and helps your site rank better in search results. Look for opportunities to collaborate with other artists, blogs or local businesses. These partnerships can help you reach new audiences. The more you promote your site, the stronger it becomes as the go-to place for your music. Benefits of creating a music website Whether you’re a solo artist or part of a band, creating a music website will be a process that garners rewards. Similar to starting a business, having a website to promote your tunes will help you build your fanbase, land new gigs and boost your reputation. Before you get started on building your site, think about the potential benefits you can acquire with it. Learn more about starting a music business. Good PR Landing gigs, contracts and press attention is the most challenging part of being in the music industry. It’s also crucial if you want to build your career. A music website will help you generate more leads, receive quicker responses and prove that you’re a professional who means business. Providing visitors with plenty of information about yourself and your music is the perfect way for booking agents to check out if you’re a good fit to work with them, or to give the press a comprehensive package of details. Strengthen your fan base Say hello to your growing fan club. A music website is a magnet for fans. By posting updates, tour schedules and samples of new music, you can keep your followers in the know. By doing this, you’ll increase engagement and harness loyalty within your fan base. Not to mention, the quick-to-share social media society we live in means you can rely on these fans to share your website’s domain name with friends. This digital word-of-mouth resource can increase sales of your music online and boost attendance at shows. Sell your music Of course, making money is not your only drive for making music, but many musicians dream of selling their tunes. By uploading tracks onto your music website, you can sell tracks directly to your fans online. If your music is already on a third party app, adding a Spotify playlist or tracks from your iTunes account is another way to share your music with fans. What to include in a music website Good vibes are a must, but besides that, how do you create a music website that will be as powerful as your music? Take into consideration the following design elements when you plan your website and build your site and include the features that will help you reach your goals online. Music tracks Many visitors will come to your music website with one thing in mind: to listen. Thankfully, there are plenty of ways to let visitors tune in online. With Wix Music, fans can listen, download and purchase singles or albums directly from your website (huge plus: although it requires a premium subscription, there’s no commission). If you're creating a DJ website, for example, you can also upload playlists or add links to third party applications, such as Spotify, iTunes or SoundCloud. Pro tip: Add free samples to your website so new visitors can get a taste of your sweet-sounding style. If they love what they hear, it will probably lead them to join your fan club and purchase your music. A compelling About Us page An About Us page is a strong element to include in any website, and it's all about making a good first impression. Here, you’ll tell visitors your story, using your own brand voice to communicate who you are, what type of music you create, and what inspires you the most. Your About Us page should include at least one high-quality photo of yourself or your entire band. If your band includes multiple members, this is the perfect place to include professional bios for each. EPK EPK stands for Electronic Press Kit a dedicated spot for you to show off the professional highlights of your career. While you’re actively seeking out new gigs and publicity, an EPK page will give agents, venue managers or the press access to key information by showcasing your professional bio, music samples, press photos and reviews. While you can always send these assets in an email format, a press kit appears more professional and makes it easy for interested parties to obtain them. Plus, they’ll appreciate seeing everything they need in a well-designed, organized location. Event calendar Whether you're live streaming a concert or performing in person, adding a calendar of events will help keep fans informed whenever you have a show. Posting these events in advance will upgrade your promotional efforts by building anticipation, especially when users have the option to sync your events with their own digital calendar. This way, they’ll get reminders when it comes time for your performances. Contact form The best music websites will make sure that you never miss out on the chance to connect with potential fans. Adding a contact form to your website is an effective way to collect contact information from visitors to your site who are interested in your music. There are many ways to design a contact form that is noticeable, agreeable with the style of your site, and grabs all the information you need. Once you have a list of contacts, try implementing email marketing strategies that will heighten the relationship you have with your following. You can send out a bi-monthly newsletter with updates, or treat your list of contacts like VIPs by sending them early samples of music or discounts to upcoming concerts. Mailing list Social platforms own the relationship with your listeners. Your mailing list is the one channel you keep. Add a signup form near your player and your tour dates so visitors who just heard a track have somewhere to go next. Offer something in return, like an early listen or a discount code for a show, and the signup rate climbs. Attractive visual elements The design of your music website is an extension of your musical identity, so you’ll want to choose unique visual elements that reflect this. Ways to achieve this include generating a color palette, using a font style and adding imagery that represents and emphasize the mood of your music. Don't forget to integrate your band logo into your visual design, including your favicon and other details - use the Band Logo Maker, Music Logo Maker or DJ Logo Maker to get you started. There are so many directions to consider, and fantastic web design trends you’ll want to include when making your music website - so whatever decisions you make along the way, try to keep in mind these basic web design tips when you envision your final product. Helpful rules such as maintaining visual hierarchy or including high quality images and videos will ensure a professional look throughout your website. 6 inspiring templates by Wix Ready to rock a music website of your own? Check out this selection of Wix music website templates to learn about all the elements you can include. You can customize these websites yourself, or simply use them for inspiration when you start from scratch. 01. Techno Music Template What makes this music website template so appealing is the fact that it's equally as trendy as it is functional. A stylish hamburger menu on the website header adds a touch of flair, making it easy for visitors to navigate to the different sections of your site. Here, they include pages dedicated to albums, singles, interviews and contact details. Parallax scrolling is applied consistently throughout the template, which creates a stunning transition as you scroll down to view more content. The dynamic experience of it all is amplified by a hover effect applied to the text headers. Hover effects will change the color of selected content as users scroll over it - a detail that detail makes clicking through more enticing. Create your own website using this music blog website template. 02. Soul Artist This template is perfect for musicians who want their music website to embody a minimalist style while showcasing your talent. Ample homepage real estate is dedicated towards putting the musicians themselves in the spotlight, with space to add a high-quality image of yourself or your band, along with a text box for a short bio so you can immediately introduce yourself to visitors. Fans don’t have to browse for long until they find your tunes and share them with your friends, since you can add your latest latest album to the homepage. Here, the playlist design perfectly matches the simple nature of the template. Wix Music gives you to the option to customize your playlist’s appearance by letting you change the design of your music player - your can switch up the colors and modify the font, too. Of course, adding an image of your album cover is a great way to make it official. Create your own website using this musician website template. 03. Rock One Pager Videos have become an increasingly popular element to include in the design of music sites. Not only used for conveying information, adding videos to your website will improve its aesthetic appeal. In the case of this template, the video background generates an artistic effect that continues throughout the page. While using Wix Music is an easy way to facilitate sales, you can post your music on platforms like Spotify or Apple Music as well. Adding a social bar to the side of your site’s homepage, like we see here, will make it easy for users to find you on these platforms. Another notable aspect of this template’s design is the rocking contrast between the colorful highlights used against the rest of the black and white theme. Create your own website using this new album landing page website template. 04. Jazz Musician Artists can show off their skills and accomplishments with a touch of class using this music website template. The elegant color scheme sets the tone for the site, and a full page background image makes it even more intriguing. Multiple text boxes give this homepage an original layout while leaving space to include important updates for fans and visitors to the site. Parallax scrolling puts this text in the forefront, but allows us to keep our eyes on the gorgeous background image as we read. Overall, this template provides a great example of how different visual elements color can complement each other, resulting in a cohesive website design. Create your own website using this musician website template. 05. Electro Pop Singer A picture’s worth a thousand words, so when you have an impressive image to show off - let it do the talking. With this template, the visual emphasis is on the background image of the homepage, providing a great opportunity to display a high quality press photo. On top of that, a simple navigation menu seamlessly directs visitors to the rest of the site’s content. Artists who want to share more than music with their listeners should consider adding a blog to their music website. Including an attractive blog section, this template will allow you to give special content to your beloved fans. It’s a great opportunity to write about your musical technique, inspiration and upcoming projects - keeping your community involved in your work and connected to your process. Another star element of this template is its contact page, which includes space for the musician’s own details while including an effective contact form design for visitors to sign up for a mailing list. Create your own website using this musician website template. 06. The Band This template just screams cool, thanks to its retro colors and imagery. In fact, it’s a good reminder that your musical style can always manifest itself visually when creating a music website. Adding a frame to the background image, like we see here, can add even more character to the site, emphasizing the personality of your band. Without getting distracted by the chic design elements, let’s remember what’s really important: sharing your music. As users scroll down the homepage, a large call-to-action button reads “Listen to our music.” That’s one savvy way to entice website viewers to navigate on over to the music page of your site. Learn more: How to promote your music Create your own website using this band website template. Learn more: Best AI website builder Best website builder for small business Best one-page website builders Personal website builders Free website builders Cheap website builder Best membership websites Best mobile website builders Best sports website builders Website footer examples How to create a music website with Wix Here’s how you can create your own music website: Log in to your account or sign up for free. Choose a music template to edit. Edit text and add your name. Click on the Wix Music player or go to Add > Music > Wix Music to add one. Select Manage Your Music to create an album, single or playlist. Upload multiple tracks in MP3, WAV, FLAC or M4A. Choose to stream, download or sell - commission free. Customize your Wix Music player. Add your band info, upload images, videos and more. Publish your site and connect to your own domain name. Learn more: How much does a website cost How to create a music website FAQ Do musicians need a website? Yes, especially today when everything is online. A website is your online home base, showcasing your music, connecting with fans and even selling directly. How to sell your music on your website? Build an online store: Wix integrates seamlessly with your website, making it easy to sell music and merch. Offer different formats: Provide digital downloads, CDs and even vinyl if your audience demands it. Bundle deals and exclusive content: Encourage purchases with bundle offers and bonus tracks for website buyers. Highlight reviews and testimonials: Showcase positive feedback from fans and critics to build trust. What should a musician website look like? Keep it visually appealing: Use high-quality photos and videos that reflect your music and brand. Easy navigation: Make it easy for fans to find your music, bio, tour dates and contact information. Mobile-friendly: Ensure your website adapts seamlessly to different screen sizes for on-the-go fans. Embed your music: Let fans listen to samples or full tracks directly on your website. Integrate social media: Share your website on social platforms and encourage social sharing from your website. How much does it cost to build a music website? The cost of building a music website can vary depending on your budget and needs. If you use a DIY website builder, you can expect to pay anywhere from $10 to $50 per month for hosting, domain registration and premium features like music players or online stores. Hiring a professional designer may start at a few hundred dollars and go up depending on customization and functionality. Be sure to account for additional costs like licensing music or integrating eCommerce tools if you sell tracks or merchandise. Should I make a website for my music? Yes, creating a website for your music is a smart way to showcase your work, build your brand and connect with your audience. A dedicated site gives you full control over how your music, videos and events are presented while offering a platform for selling merchandise or tickets. Can you play music on a website legally? You can play music on your website legally, but it requires securing proper permissions or licenses. If the music is copyrighted, you need to obtain a license from organizations like ASCAP, BMI or similar performance rights groups. Alternatively, using royalty-free music or your original tracks eliminates the need for licenses. Always verify usage rights to avoid potential legal issues or takedowns. Do I need a domain name for a music website? A custom domain makes your site easier to find and easier to remember, and it lets you use a matching email address for booking enquiries. Wix is an ICANN-accredited domain registrar. Registering a domain with Wix lets you manage your domain name, website and business email from one dashboard. Can I sell concert tickets from my music website? Yes. Wix allows merchants to sell services like classes, lessons and event tickets. That means tour dates, ticket sales and merch can all run from the same store rather than sending fans to a third-party ticketing page. Should I still put music on my site if it's already on streaming platforms? Yes. Streaming platforms own the relationship with your listener, your site does not. Embedding your streaming links alongside a player on your own site means fans can listen either way while you keep the email addresses, the sales and the booking enquiries.

Turn your ideas into a website you love with Wix → To create a DJ website, pick a website builder, choose a template that matches your sound, add your mixes and give promoters a clear way to book you. Wix offers a powerful website builder that allows you to build a great website, fast. You can build a website as a DJ without touching code. Your DJ website is both a business card and an online home for your DJ business, spreading your music and your brand name to listeners and potential customers. This guide covers how to start a website for your DJ career in nine steps. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. TL;DR: how to create a DJ website Choose a website builder like Wix, pick a mobile-friendly template that matches your vibe and customize it with your colors, fonts and images. Add your bio, mixes, upcoming gigs, photos and videos, then include a contact form or booking button so clients can reach you. Social links and testimonials build the trust that turns a visitor into a booking. Features of a great DJ website Features Why it matters Music player It lets visitors instantly hear your sound. Sharing your best mixes and tracks directly on your site helps attract fans and clients. EPK (electronic press kit) Promoters get everything they need in one place. Including your bio, photos, music and contact info makes booking you simple. Events calendar It keeps fans and clients in the loop. Showing your upcoming gigs proves you’re active and in demand. Booking form Clients can easily reach out to hire you. A simple contact or booking form connects them directly to you. Photo and video gallery High-quality visuals show off your energy and style, giving people a feel for what it’s like to experience your set live. How to create a DJ website Now, as you start creating your own music website, pay close attention to the following items to make sure you’re making the best site that you can. Choose a website builder that supports your DJ career Pick a template that matches your DJ style Build the core pages your audience expects Make it easy for people to book you Highlight your best visuals Put your music front and center Add a mailing list Optimize your DJ website for SEO Launch and promote your site 01. Choose a website builder that supports your DJ career Before designing your site or uploading your first track, start by choosing a platform that can keep up with how quickly your gigs, mixes and bookings change. Look for a website builder that gives you creative flexibility without requiring you to learn code, so you can spend more time on your sets and less time dealing with tech. Make sure you can connect a custom domain name that reflects your DJ name. It becomes your digital home base and helps promoters, fans and clients remember you. Built-in hosting, strong uptime and SSL protection should also come standard, especially if you plan to sell mixes, take deposits or collect booking requests. If you want to share or sell your music directly from your site, choose a platform with an advanced audio player. Tools like Wix Music let visitors stream, download, buy and even share your tracks, helping you promote your sound while earning from it. Expert tip from Esin D. Habif, product marketing lead at Wix: "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." Explore these website building tips to make your site shine. 02. Pick a template that matches your DJ style Your website should give people a feel for your sound before they even hear the first beat. Start with a music-focused template that highlights your mixes, visuals and personality. A good template makes it simple to add your logo, upload tracks, embed videos and display tour dates or club appearances. If you want your audio front and center, choose a layout with a prominent player and room for playlists or set previews. Visual-heavy DJs might prefer bold backgrounds, striking typography or full-screen images that mirror their aesthetic. When selecting a template, also consider fonts. Pick readable, stylish fonts that match your brand and make your content easy to scan. Using 2 to 3 cohesive fonts across headings, body text and buttons helps your site feel professional and polished. Pro tip: Think about your content first. If your homepage needs space for a mix reel or a big hero photo, choose a template built for that format. Explore free music website templates: Band website template Rock band website template Country rock band website template Soul band website template Jazz band website template Holiday band website template Pop band website template Electronic music band website template Salsa band website template Show band website template EDM band website template World music band website template Classic band website template 03. Build the core pages your audience expects Once your design is in place, create the foundational pages that help visitors understand who you are and how to book you. Your homepage should showcase your best work, including featured mixes, a quick intro and clear next steps like listening, watching or booking. Other must-have pages include: About us page: Share your story, musical style and experience. Think of this as a mini EPK that introduces you as a professional DJ to fans, promoters and potential clients. Include high-res photos and key highlights to make it easy for visitors to connect with your brand. Music page: Embed a music player or link to streaming platforms like Spotify and SoundCloud so visitors can listen to your mixes and original tracks directly on your site. Tools like Wix Music also let fans download or purchase music if you want to monetize your content. Events/gigs: Keep your schedule current. If you play public events regularly, a monthly events calendar is an effective way to display your upcoming shows. If most of your bookings are private, a blog or news section works well to announce public gigs without showing empty dates. Both options are easy to set up and update in Wix. Include ticket links or booking details where relevant. Electronic press kit (EPK): A dedicated page with your bio, high-resolution images, technical requirements and testimonials for promoters and media. Contact us page: Add a form for inquiries or price quotes, including fields like event type, location and hours. You can also integrate a scheduling tool so clients can book directly online. Mailing list signup: A form to build a direct line to fans and promoters, paired with incentives like a free mix or sample track to encourage signups. Merchandise (optional): If you sell music, apparel or branded items, include an online store to make it easy for fans to shop. If you want fans or promoters to explore more, a multi-page site gives you room to expand. If you’re just getting started, learning how to create a one-page website can still work well. Learn more: How to make a band website Is Wix free? Do I need a website? Wix website features What is web design? How much does a website cost 04. Make it easy for people to book you In many ways, starting a career as a musician is like starting a business. Remember, your DJ website is both a celebration of your mad skills and a business tool that should help you get more paid work. You can add to your music website features that make it easier for potential customers to get in touch with you or to book your services directly. You can ask site visitors to send in requests for a price quote using a contact form app. Set up the form with fields like event size, location, venue type, estimated work hours, number of people and all other considerations that you take into account when you negotiate a price with clients. To fill up your working calendar with paying gigs, use Wix Bookings to allow site visitors to book you for events right there and then. You can also use the booking app to charge a deposit or the entire fee (in case you have fixed prices) and easily manage your working schedule. For inspiration, browse these DJ website examples. Behind a smooth booking process sits a lot of coordination clients never see. Expert tip from Rob Corrall, co-founder and CEO of Second Song: "Wedding season is high-stakes and high-reward. Behind the scenes, we're juggling logistics, rehearsals, gear coordination and vendor timelines, all while making sure our DJs walk in calm, cool and fully prepared." A booking form that captures event details up front is what keeps that coordination from landing in your inbox one email at a time. Need inspiration? Explore DJ name ideas or create a strong stage name with a DJ name generator to help your brand stand out. 05. Highlight your best visuals Even though your art is not the visual kind, you certainly want your website to include exciting visual material. First of all, because great images significantly improve the website’s overall design, but also because people react to images, especially photos, in a different way than they do to words or sounds. Your site photos can add another layer of familiarity with yourself as a musician and a professional that is especially valuable if you plan to attract potential clients online. Investing in a professional photography session is worth considering. You can hire a photographer to document one of your sets, to capture your own work in real-time as well as the mood of the crowd. Put some thought into the venue where you want this session to take place and opt for a setting that corresponds with your style as an artist. If you do play at events often, you could usually get in touch with the hired photographer to coordinate a quick shoot. If you have access to video production equipment, making a reel of your work in action is also a great option for the site’s visual aspect. Because you need the video to have excellent audio quality, it’s probably only worthwhile if that’s technically possible. On top of photography, make sure you have a logo that really represents what you do. Using a DJ Logo Maker will give you the inspiration and tools you need to stand out. 06. Put your music front and center When creating a music website, make sure website visitors can listen to your sounds with ease and opt for an advanced audio player. Wix Music offers the perfect online music player for your website. This player doesn’t simply play your tunes, it allows your visitors to download them for free or for a fee, so you can actually profit from your music directly through the player. The Wix Music player can be easily customized to match the look and feel of your website. Oh, and it also lets listeners share your work on their social channels and promote your music to their own friends. Here you can discover all the great things that the Wix's music portfolio player can do for you. In addition to putting together a DJ business plan and creating an EPK (Electronic Press Kit) to give a professional overview of your sound, you should upload tracks that demonstrate your creativity and versatility as a musician. If you play at events, you could add a variety of samples that correspond with different types of settings such as a wedding reception or a company party dance floor. If your focus is mostly on clubs, use a mix of original remixes and partial setlists to demonstrate your skills. 07. Add a mailing list A mailing list is one of the most powerful tools for DJs. It gives you a direct line to your fans, promoters and clients, letting you share new mixes, announce gigs and give behind-the-scenes updates straight to the people who want to hear from you. Unlike social media, email is a space you own, free from algorithms that limit visibility. Add signup forms in strategic spots across your website, including your homepage, footer, blog posts or even a pop-up when someone is about to leave. To encourage signups, offer something valuable like a free mix, sample track or wallpaper download. Small incentives help build trust and reward fans for joining your community. Once people are on your list, stay consistent. Send updates about new releases, upcoming events or exclusive content. Even short, engaging messages keep fans connected and remind promoters and clients that you’re active and professional. Over time, your email marketing becomes one of your most reliable tools for promoting shows, new tracks and special offers. 08. Optimize your DJ website for SEO SEO helps your site get found by people searching for DJs in your area, your style or at events. Start with a website builder that includes built-in SEO tools like editable meta titles and descriptions, clean URLs, alt text for images and mobile-friendly layouts. Don’t stop at the homepage. Blog posts about gigs, mixes or DJ tips can also be optimized with clear headings, descriptive titles and relevant keywords. Internal links between pages, properly tagged images and engaging content help search engines understand your site. Even small updates can make a difference in how easily fans, promoters and booking agencies discover you online. Expert tip from Sharon Hafuta, SEO blog editor at Wix: “Think of SEO as the digital version of getting on the main stage. When it’s done right, the right listeners and bookers will find you.” SEO isn’t a one-time task. Regularly update your content, add new mixes and optimize images and posts so your website stays relevant and continues to attract the right audience. 09. Launch and promote your site Before you hit publish, check every part of your website. Test your audio player, booking forms, links and media galleries. Preview your site on desktop and mobile to make sure it looks professional everywhere. A smooth first experience sets the tone for fans and potential clients. Set up analytics tools like Google Analytics so you can track engagement and understand how visitors interact with your site. This insight helps you make informed updates over time. Once your site is live, share it everywhere. Add it to social media profiles, include it in your email signature and feature it on flyers or promotional materials. Submit your site to music directories or industry listings to increase visibility. Collaborate with other DJs, write guest posts or create content that helps people discover your work. Even on a tight budget, you can promote your site effectively. Social sharing, cross-promotion with other artists and optimizing posts for search engines all help you get noticed. Keep your website updated with new tracks, photos, videos and upcoming events. Your site is a living representation of your DJ career and regular updates keep it professional, engaging and ready to grow your audience. How to create a DJ website for free You can start your DJ website without spending a cent using free website tools with ready-to-use templates and built-in hosting. Upload your mixes, set up a simple electronic press kit, add photos and videos and make it easy for fans or promoters to reach you. Free tools let you get online fast, share your music and grow your audience without upfront costs. Create your DJ website for free today. How to create a DJ website with AI AI can help you build your DJ website in minutes by generating layouts, text and content ideas based on your music and style. It can suggest templates, write your bio and gig descriptions and even recommend visuals that match your brand. Using AI website builder makes it simple to launch a professional-looking website without spending hours on design or writing. How to create a DJ website FAQ Do DJs need a website? Yes. A website is your DJ business's home base, a place where you can share your portfolio, reviews and a simple way for clients to book you. Unlike social media, your website is all yours, giving you the freedom to attract the right clients and build your reputation on your terms. Do DJs have websites? Take a look at successful DJs and you’ll notice they all have one thing in common. They all have a website. It’s their go-to spot for sharing media kits, contact details and event schedules. A website shows you mean business and helps you land those dream gigs. What equipment do I need to start as a DJ? Starting out as a DJ? You’ll need the basics to get mixing. Grab a DJ controller that works with your laptop and DJ software to manage your tracks. Don’t forget a solid pair of headphones so you can cue up your next song like a pro. Do I need an LLC to be a DJ? Setting up an LLC is a smart move for DJs. It keeps your personal finances separate from your business and protects you from any unexpected issues. Plus, it’s a great way to show you’re serious about your craft as you start booking paid gigs.

Turn your ideas into a website you love with Wix→ You can create a service website in ten steps that run from picking a builder and choosing a layout through branding, page structure and connecting online scheduling software so clients can book and pay online. Most customers now prefer to schedule a service through your website rather than calling or stopping by in person, which makes a scheduling system the piece that turns a brochure page into a working business website. Wix provides service website tools for scheduling and reminders. You don’t have to be a Fortune 500 company, hire staff or know how to code to create a website and start making money online. This guide walks through all ten steps, with the page structure, booking setup and SEO basics that work across a variety of types of businesses. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. TL;DR: How to create a service website Learning how to start a website for services is easier than you think. Start by picking a website builder and template, then customize your branding with a domain, logo and colors. Add the right pages like homepage, bookings, about, contact, blog and testimonials, then integrate a scheduling system so customers can book and pay online. Don’t forget SEO, mobile optimization and promotion to attract clients. Keeping your site updated and professional helps build credibility, expand reach and grow your service business. Features of a great service website Features Why it matters Online booking system Lets clients schedule and pay for services directly on your site, saving time and boosting revenue. Custom branding A strong domain, logo and color scheme help your business stand out and build trust with visitors. Service pages Clearly showcase what you offer with details, pricing and packages to guide potential clients. Testimonials and reviews Social proof builds credibility and helps convince visitors to choose your services. Mobile-friendly design Ensures your site looks great and works smoothly on any device, reaching clients wherever they are. What is a service website? A service website is a type of website that's designed to showcase and promote a specific service or set of services from a business or individual. The main purpose of a service website is to inform potential clients or customers about the services you offer while highlighting the benefits of those services. Your website should encourage potential users to take action, such as contacting you for a quote or booking a service. Service websites are used by a wide range of professionals and businesses, including consultants, freelancers, agencies, contractors, healthcare providers and more. Read also: How to start a service business How to create a service website Before you pick a tool, get clear on what the site has to do. Write down who you want it to reach, the one action you want them to take and the services you want to lead with. Those three answers shape every choice below, from your page structure to where your booking button sits. Pick a website builder Choose a layout Brand your website Add the right pages Add a scheduling system to sell your services Pay attention to SEO Make your website mobile-friendly Get a second opinion Promote your services Keep your site up-to-date 01. Pick a website builder The first step is to select a website builder that meets all your design and business needs at once. Chosen by millions of businesses around the world, Wix is one of the best website builders on the market. It's a user-friendly, professional option filled with advanced web design features and business capabilities. You can get started by choosing from one of the many fully customizable business website templates available. The platform underneath matters as much as the templates on top of it. One thing people often overlook when choosing a website builder is the strength of the infrastructure behind it: hosting reliability, built-in security and site performance. These may not be the first things on your mind when building a website, but without a strong foundation, scaling later can quickly become complicated. Rebecca Tomasis, Head of Organic Growth Marketing at Wix If you’re looking to start with a good foundation quickly that you can fully personalize later on, let Wix’s AI website builder take care of everything for you. After prompting the AI about your website goals, Wix Harmony will automatically create a service website for you. It will instantly design a site, complete with images, text and pages that are tailored to your business. Learn more about how to create a website with AI. Pro tip: Small businesses thrive on connections, and Wix Smart Chat makes those first interactions effortless. From handling bookings to answering questions instantly, it keeps visitors engaged and guides them toward becoming loyal customers, all while giving you more time to focus on what you do best: running your business. Learn more: How hard is it to make a website and how to sell services online 02. Choose a layout When it comes to the layout of your site, there are two main schools of design: the classic website and the one-pager. Both are great options, and your choice depends on your business’s specific needs. The classic option includes separate pages for each section of your service-based website. This is an excellent choice if you have a wide variety of content such as a blog, photo gallery or FAQ page that you’d like to distribute across different locations of your site. A one-page website, on the other hand, is limited to a single page. Each menu item takes the user to a different section of the same page, rather than leading to separate ones. The advantage of this method is that you can control the order in which viewers see your content, plus it works great on mobile. An increasing number of businesses are opting for the latter due to its strong design and simplicity. 03. Brand your website We know you've put a lot of thought into creating the look and feel of your brand. To maintain the brand identity your customers recognize and love, make sure those elements are carried over onto your website. A few ways to customize your site so that it reflects your brand. Get a domain Your domain name is your online address. Typically, this will be the name of your business, as this makes your site look professional and puts your brand’s stamp on the web. Check out this insightful guide on how to choose a domain name for your site. Wix offers quick domain registration, and Wix offers secure, scalable web hosting built in when you create your website. You'll also need to consider what domain extension you want to use: .com domain .co domain .store domain .info domain .digital domain .company domain .tv domain .xyz domain Create a custom logo As small as it may be, your logo plays a huge role in your business. Your logo must occupy a prominent place on your site since this is crucial for building brand recognition and awareness. The logo becomes a visual representation of the business's values and emotions in a single glance. Simplicity is key for memorability and adaptability across platforms. - Yaya Aaronsohn, Head of Brand Maker at Wix.com If you don’t already have a logo, you can easily create your own using a logo maker. You can then use your logo across all platforms, including your website, newsletters and even your favicon (the small icon that appears on a tab in your browser). Lastly, don’t forget to always link your logo back to your homepage. It’s a long-standing web convention. Choose your colors Your choice of colors has a powerful impact on your brand identity. Not only do colors add beauty to your site, but they also evoke emotions or connote certain associations with your brand. Your color palette plays an important role in how your site performs, shaping both conversion rates and the time people spend on a page. Visitors form an impression of a site within a fraction of a second, and that judgment leans far more on visual design than on the words on the page. Read more on the science of first impressions in web design. For that reason, it’s critical that you choose a strongly branded design with a powerful color scheme, logo and domain name. If you plan to sell online, learning how to create an online store for your service business is the next step. 04. Add the right pages Now it’s time for the fun part. Think of all the content you want to add to your service website and determine the most strategic way to organize it. It’s your business, so you can decide how many (and which) pages to include. The most popular options are below. Homepage This is the central hub of your website. Since it’s often people’s first impression of your brand, it should be both attention-grabbing and informative. Make sure it prominently displays your company’s name and clearly explains what you do. Since the purpose of your site is to initiate bookings, you should also have a Book Now button placed above the fold. This gives users the option to book or schedule your services immediately upon arriving at your site. Services page This is the page that does the selling. List each service with what it includes, how long it takes and what it costs, then link every one to its booking slot. Group related services into tiers if you offer several, and keep the descriptions written for a client who has never worked with you before. Wix lets you offer online services on your website, like appointments, classes and memberships. Bookings page To drive more revenue, you’ll want to add an online scheduling system that lets customers book and pay for your services online. While you can place your online scheduling platform anywhere on your site, many businesses opt to include a separate bookings page. That way, you’ll be able to lay out your services in an intuitive, organized way that includes all the essential details, like name, pricing and availability. You could even organize your services into packages (a.k.a. productized services) on your Bookings page. About page The About Us page offers a personal description of your business. It’s a great place to share the story of who you are, from the origins of your business to your professional achievements and the company mission statement. If you work with multiple staff members, you can also include a Meet the Team section that makes it easy for visitors to get to know your organization. People should be able to get a sense of the personality behind your brand, as this will ultimately help you build deep connections with customers. As a service provider, forming relationships is the essence of acquiring and cultivating loyal clients. Contact page If visitors need to spend time looking for your contact information, they may decide it’s not worthwhile reaching out or purchasing your service. For that reason, add a separate page or section dedicated to all of your contact information. This should include phone numbers, email, social media accounts, a contact form and any other possible way clients can get in touch with you. If you price your work per job rather than per appointment, add a quote request form here so visitors can describe what they need without having to call. People have also come to expect this information in the footers of websites. Make sure your footer is filled with up-to-date contact details, as well as your company’s address and operational hours. Blog A blog is an invaluable platform for building a loyal community, establishing yourself as an authority in the field and driving traffic to your site. Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand. -Allison Lee, Editor-in-Chief at Wix.com Blogging is one of the few channels where the work compounds. Each post you publish keeps working after it goes live, building your site’s authority on the topics your clients search for. Testimonials Nothing is more impressive to a potential client than positive, unbiased reviews of your excellent service. For many customers, good reviews are the driving factor in their decision to convert. With that in mind, include a testimonials page on your site. It's an important marketing tactic that can lead to sales. PR coverage If you get published in notable publications, make this a point on your website. Just like testimonials, this will improve your brand’s credibility and further position your company as an industry leader. FAQ page By including an FAQ page, you can provide answers to questions that may naturally come up while clients browse your site. This helps potential customers feel comfortable about your product and builds trust in your brand. 05. Add a scheduling system to sell your services Next, add a scheduling system to your site so that customers can book and pay for your services online. Using Wix Bookings, you’ll be able to drive revenue to your business in a way that’s convenient and efficient for both you and your customers. In just minutes, you can take your offerings and package them as a service, whether it’s a one-on-one appointment with clients, a video class, or a multi-session course. Here’s how to do it: Create your services. This can include appointments, classes and online courses. Add staff members, if you’re working with a team. Set availability. You can do this by specifying your business’s operating hours, as well as the hours of staff who provide the service. Choose how to display bookings on your site, whether you want to show them all together or place them on separate pages. Set how you collect payment. Wix Bookings lets you easily accept full or partial payment through a reputable and secure online system. Add business details such as your address, currency and time zone. Upgrade your site to ensure the best Bookings plan for your business. In addition, scheduled appointments can be automatically synced with both your business and customers’ calendars. You and your staff will receive real-time booking updates when a client schedules an appointment. You’ll also have access to your client’s details, including their contact information, birthdays and relevant notes so that you can create the best possible customer experience. Manage your entire business on the go through the Wix App. From both the app and your desktop version, you'll be able to promote your services and related coupons, send invoices and accept bookings in real time via live chat. 06. Pay attention to SEO SEO is the practice of optimizing your site so that your pages can rank higher in search engine results. While this may sound daunting, you can get started in a few simple steps: Beyond traditional rankings, well-structured service pages also improve your chances of being surfaced in AI-generated answers from tools like ChatGPT or Google AI Overviews. Choose the right domain name Set up your Google Business Profile Use strategic keywords throughout your site Wix SEO is a comprehensive and free solution that efficiently guides you through these steps. Keep your business name, address and phone number identical everywhere they appear online, since search engines use that consistency to trust your listing. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. - Mordy Oberstein, Head of SEO Branding at Wix.com 07. Make your website mobile-friendly More than half of all website traffic worldwide comes through smartphones, and in many markets that share is higher still. Your booking flow needs to work on a small screen either way. To optimize for mobile browsing, you’ll need to make sure your site is readable and navigable on a small screen. Wix takes care of that for you, ensuring the mobile version of your site looks beautiful on any device. 08. Get a second opinion and feedback Before you hit publish to take your site live, make sure everything looks and works the way you intended. Preview your website and browse the layout, and remember to proofread it a couple of times. You can even ask a trusted companion to look over things. The more eyes that can spot mistakes ahead of time, the better. 09. Promote your services via your website Once you’ve published your service website, whether it's a hotel website, a makeup artist website or photography portfolio, promote it so that people learn about your brand. A great way to get started is by spreading the word on social media. 10. Keep your site up-to-date To achieve the best possible results, keep your site fresh and up-to-date. This includes adapting to the latest trends (check out these great service business examples) and adding new blog content to build up your authority in your field. To get a better understanding of your online performance, you can view Analytics for Wix Bookings. This gives you valuable insights into your booking statistics, such as the number of new and returning customers and your most popular pricing plans. By creating a website that enables customers to purchase your services online, you’ll take your business to new heights and increase your revenue as a result. Why is it important to have a website for your service? Having a website for your service is crucial for several reasons: Credibility and professionalism A well-designed website can enhance both. It serves as a place where potential customers can learn more about your service, view testimonials and contact you. A professional-looking website instills trust and confidence in potential customers, making them more likely to choose your service over competitors. 24/7 availability Unlike physical storefronts with limited operating hours, a website is accessible 24/7. This means that potential customers can learn about your service, make inquiries or even make purchases at any time of the day or night. This flexibility can significantly expand your reach and increase sales opportunities. Customer convenience A website makes it convenient for customers to learn about your service and make informed decisions. They can easily access information such as pricing, service details, FAQs and contact information without the need for direct interaction with your or a customer service rep. Competitive advantage Having a website is essential to staying ahead of the competition. If your competitors have websites and you don't, you risk losing potential customers to them. By investing in a professional website, you can differentiate your service, attract more customers and stay competitive in your industry. Strengthen brand identity Use your website to showcase your unique style through visuals, content and messaging. A consistent brand image helps you stand out and connect with your audience. Make sure your design reflects your values and resonates with your target market. Remember, your website is often the first impression potential customers have of your brand. Enable online payments Add secure payment options so customers can pay directly on your site. It simplifies the process and helps boost your sales. Offering multiple payment methods like credit cards, digital wallets or BNPL (buy now, pay later) options can make the checkout experience even smoother. Plus, secure transactions build trust with your customers, encouraging them to return for future purchases. Learn how to create a job board website. How to create a service website FAQ Do you really need a website for a service business? Yes, having a website is essential for a service business. It’s a place where potential clients can learn about your services, see past work and get in touch with you easily. A well-designed website builds credibility and helps you stand out from competitors. It also lets you reach more people and accept bookings or payments online, making your business more convenient and professional. What does a services page look like? A services page should be clean, organized and easy to navigate, with clear headings for each service. It features engaging visuals, concise descriptions and calls-to-action that guide visitors toward booking or contacting you. Including client testimonials, case studies or certifications helps build credibility and trust. How do you structure a website service page? A well-structured service page starts with a clear introduction and overview of your offerings, followed by detailed descriptions for each service. Visual elements, benefits and features, and client testimonials help keep visitors engaged and informed. Including calls-to-action and contact details encourages inquiries or bookings, while optional pricing information and related services can guide decisions. Do I need a blog section on my service website? Adding a blog can boost your website by improving SEO and driving organic traffic. It’s a way to showcase your expertise, provide helpful content for visitors and keep your site fresh with regular updates. Blog posts can also be shared on social media and used in email marketing campaigns to attract and convert leads. Over time, it helps establish your authority in your field and keeps potential clients coming back. Should my pricing be visible on my homepage? Showing pricing on your homepage can save visitors time and build trust through transparency. It helps qualify leads automatically and can improve conversion rates while reducing customer service questions. If your services are highly customized or enterprise-level, it may make sense to direct visitors to a contact form instead. Either way, clear pricing information helps visitors make informed decisions quickly. Should I show client testimonials on every page or keep them on a dedicated page? It works best to do both. Including 1-2 relevant testimonials on each service page and a strong one on your homepage builds trust and social proof. Placing testimonials near calls-to-action encourages visitors to take the next step, while a dedicated testimonials page allows for detailed success stories, longer quotes or video reviews. This combination ensures prospects can easily see the value of your work wherever they explore on your site. How much does it cost to build a service website? A service website with online booking starts at $29 per month on an annual plan, which is the tier where scheduling and online payments unlock. A simpler site without payments starts at $17 per month. Both include a free custom domain for the first year, along with hosting and an SSL certificate, so those are not separate bills. Budget more if you add premium apps, multiple staff calendars or a custom logo. Building the site yourself removes the largest line item in most agency quotes, which is design and development labor. Prices shown are US annual rates and vary by region. Looking to start a service business? Check out these ideas for inspiration: How to start a virtual assistant business How to start a babysitting business How to start a nail business How to start a plumbing business How to start a party planning business How to start a food prep business How to start a pool cleaning business How to start a painting business How to start a tutoring business How to start a cleaning business How to start a pressure washing business How to start a landscaping business

Turn your ideas into a website you love with Wix→ To create a freelance website, pick a website builder, register a domain, build out your core pages and portfolio, then optimize for search and mobile. Wix is a powerful website builder that gives you everything you need to build something you’re proud of. No matter which of the types of businesses you run, or whether you are freelancing already or still weighing how to start a business, the first move is the same. You create a website that shows clients what you do and how well you do it. A well-designed online portfolio attracts clients, highlights your skills and sets you apart from the competition. This guide walks you through all ten steps, from choosing a builder to promoting the finished site. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. How to create a freelance website To make life easier for you, we’ve compiled a step-by-step guide that will explain everything you need. You’ll need these 10 steps to create a freelance website. Choose a website builder Create a domain Develop your brand Include relevant pages Add sophisticated design elements Incorporate the right business tools Create a blog Optimize for SEO Make it mobile-friendly Promote your site 01. Choose a website builder Choose a website builder, like Wix, that allows you to easily and quickly build a great site. For example you can use Wix Harmony, Wix's AI website builder that lets you go from a single prompt to a fully designed, business-ready website. At the center of the experience is Aria, Wix Harmony's built-in AI agent, who is contextually aware of your canvas and can generate pages, refine copy and offer expert web design and business strategy guidance throughout the build. From there, full drag-and-drop control lets you shape every detail by hand, pixel-level customization, custom component generation and a brand kit for global site styles give you radical creative control on top of AI generation. Move fluidly between chatting with Aria and editing manually whenever you want. Every site is backed by Wix's enterprise-grade website infrastructure, so reliability, security and performance are built in from the start. Just like you wouldn’t start driving somewhere without directions, you should think about your ideal website layout before you start building. You’ll need to plan your website first. Ask yourself the following questions: Which elements do you want to stand out? What will be the first and last things people see when they land on your site? How do you envision the user’s flow from one page to another? You can start from a blank canvas or choose among the free website templates available for all types of freelancing projects. These templates are 100% customizable, so you can personalize them to fit your brand. Learn more: Best website builders for freelancers 02. Create a domain Once you’ve chosen your freelancer website template, give your site a name. Come up with a few different options and check which ones have an available domain name. Ideally, your domain name should include the name of your biz and a taste of what you do. You should also check Google, social media platforms and the United States Patent and Trademark Office (USPTO) to make sure the name you’ve selected isn’t already in use by another business. 03. Develop your brand After sealing a domain name, it’s time to create additional aspects of your branding. Start by creating a logo, which you can do using a free logo maker. This will help you pinpoint the look and feel you want for your brand. Next, select your fonts, colors and slogan. Your goal should be to maintain a consistent brand identity that encompasses what you stand for. These attributes will ultimately set you apart from your competitors and entice new customers to try your product or service, so it’s important that they stand out. Even after you’ve checked off the branding basics, keep in mind that any type of content you create, whether it be on your website or social media accounts, should align with your branding. A unified marketing strategy is the key to developing consumer trust, which eventually will lead to repeat customers. Expert tip from Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” 04. Include relevant pages Think about all the information you want your freelance website to include, and strategically organize it into separate pages. You can add as many pages or sections as you want, but here are some of the most important: Homepage Think of this as the entrance to your site. This is the very first thing site visitors will see. In addition to including a beautiful background image, you’ll also want to add some descriptive text. Clients should be able to determine who you are and what you do immediately upon entering your site. Choose your words wisely and make sure that every bit of text, photo and video are the best fit to secure a great first impression. Products or services Create a clear and detailed section explaining what kind of products and services you offer. If you’d like customers to place orders or schedule a call, add an order form or bookings calendar that invites them to do so. Projects Highlight your professionalism and quality of work by showcasing your projects and the list of clients you’ve worked with. If you’re an artist or designer, the Wix Pro Gallery is a great way to add examples of your work to your site. Online store A freelance website is an effective way to make money online. In addition to including an order form on your product page, you should create a separate page for your online store. Testimonials Satisfied customers are one of your most important marketing assets, since they can recommend your products and services to friends and social media followers. Ask them for testimonials, and include their positive reviews on your site. Testimonials boost your credibility and help create trust between you and potential customers. About page Use about us page to tell your visitors who you are. Provide essential information about your business and summarize your unique identity, work ethic and values. This will also let you build connections with your customers by helping them get to know you on a personal level. When planning this you should also think about your privacy policy page. Contact After you’ve stunned them with your site, visitors should be able to contact you easily. While you may want to include your contact details throughout your site, in the footer for instance, it’s also good practice to create a dedicated contact us page. Add a contact form with Wix Forms, your email, phone numbers and social media handles. Learn more: How to vibe code a website 05. Add sophisticated design elements Your freelance website is more than just a means to an end. It’s also an outlet for you to express your talent and creativity and show that you’re on top of your visual game. Make a list of the design features that will enhance your site, and start exploring which ones you can effortlessly integrate. There’s no need to add every design element you come across, but incorporate the ones that fit in well. Ideas to consider include: hover effects, customized grids, parallax scrolling and animation. For each effect, think about how it will look to a first-time visitor and consider the purpose that it will serve. If you want some expert tips, you can also check out the Wix Marketplace to hire a Wix designer to help you build your perfect site. 06. Incorporate the right business tools From talking with customers to marketing your product, there are many aspects of your business to stay on top of. This can be particularly challenging if you’re working alone, or if you’re a digital nomad without a fixed office space. To make your life easier, take advantage of business tools that can help reduce your workload and streamline processes while making money as a freelancer. For example, Wix brings your email, chat and social messages into one inbox, so you can answer potential clients fast with AI-assisted replies. Visitors message you from a chatbox on your site and the conversation lands in the same place as everything else. You can also take advantage of online scheduling software to efficiently take online bookings, accept secure payments and send automatic email reminders without any hassle. Other tools, such as Wix Analytics, help you measure the traffic to your site. This gives you a view into where your website is performing well and where it could be improved, letting you adapt to fit your clients’ needs. 07. Create a blog You can also consider creating a blog that appeals to your audience. This is a strategic way to incorporate additional content for SEO purposes, encourage people to spend more time on your site and establish yourself as a leader in your industry. A blog is also a helpful way to attract new visitors to your site because it provides valuable content without asking for anything in return. It can also be a highly effective way to make money as a freelance writer. Expert tip from Rebecca Tomasis, Head of Organic Growth Marketing at Wix “If you’re looking to attract people to your website through search engines, blogging remains highly relevant. It’s a great way to get your website content ranking and generate organic traffic, but it’s also an important way to use content to build your brand’s search authority on key topics.” It’s also an effective strategy to convert traffic into customers. Your blog articles allow people to get to know you and become acquainted with your work. Blogs are an effective way to create personal relationships with your audience, which ultimately, allows them to feel connected to your brand. You can even include a comments section so you can communicate with your readers directly. 08. Optimize for SEO What good is an online presence if no one gets to see it? This is exactly why you should invest some time and effort into your SEO capabilities. In order for your clients to easily find you and book your services (see how to start a service business), you need to make sure that your website appears in Google search results. Optimizing your website with SEO features is an ongoing task that requires you to update your content regularly. You’ll want to do some keyword research to determine which words and phrases to incorporate throughout your site. Take advantage of a tool like Wix SEO to work out which relevant keywords people are searching for. Then, incorporate them throughout your website content. You might also want to engage an SEO services agency or professional to help you. If you’re a freelancer who works in a specific location, you’ll also want to invest some time incorporating local SEO. To start, include your location on your website and register your Google Business Profile. Another helpful tip is to form relationships with other local businesses who can vouch for your credibility and link from their own website to yours. This type of local link building is a worthwhile tactic that will ensure your freelance website is found by anyone searching in your area. 09. Make it mobile-friendly Mobile devices account for more than half of all global web traffic, so your website needs to look just as good on a small smartphone screen as it does on a desktop computer. Pay attention to the fonts and colors you use and make sure they’re readable. Declutter the mobile version of your site and consider adding a search bar to ease navigation. If you build with Wix, your site comes with a responsive layout wired in from the start, and you can fine-tune how it looks on mobile before you publish. 10. Promote your site After you’ve published your site, you’ll need to promote it to obtain clients and spread the word about your brand. Share it on your social media channels, and include a link in the bio of each of your accounts. You’ll also want to get business cards printed with your website on it. Furthermore, send out an email to your existing customers and share your website that way. Once you’ve gotten the word out, remember that running a successful freelance website requires maintenance and upkeep. Keep your content updated, implement fresh features, improve the user experience and stay up-to-date with current design trends. Oh, and brace yourself, the business offers are about to come pouring in. Learn how to create a job board website. What makes a good freelance website? A successful freelance website does more than just showcase your work. It builds trust with potential clients, highlights your skills and makes it easy for visitors to take action. These 5 key elements make a freelance website stand out. Chiara Celini, an illustrator who built her own site, puts the payoff plainly. “Having a website that clearly showcases my experience, process and portfolio saves time and helps answer many initial questions. It acts as a central hub for my practice and helps establish trust before a project even begins.” Key element Why it matters Tips for your freelance website Clear branding Helps clients recognize and remember you Use a professional logo, consistent colors and fonts that match your style Engaging portfolio Shows your skills and past work Highlight your best projects with descriptions, images and case studies User-friendly design Makes your site easy to navigate Keep menus simple, use intuitive layout and ensure mobile-friendly design Contact options Encourages client inquiries Include forms, email, phone number or booking links prominently SEO and discoverability Helps clients find you online Optimize page titles, meta descriptions, headings and images for search engines Freelancers who also build websites for clients can showcase Wix Headless as part of their offering: a fully custom frontend with Wix’s complete business backend built in, free to connect with no developer pricing or per-feature fees to pass on. Learn more about Wix Headless: What is Wix Headless What is a headless CMS How much does Wix Headless cost How to create a freelance website FAQ How much does a freelance website cost? The cost of a freelance website depends on your choice of website builder, hosting plan, domain and premium features. You can start with an affordable platform like Wix and upgrade as your business grows. Can beginners use freelance sites? Yes, beginners can use freelance sites to find clients, build experience and showcase their skills. Most platforms are user-friendly and provide tutorials to help you get started quickly. What are the best side hustles online? Popular online side hustles include freelancing, creating a website or portfolio, selling digital products, offering online courses or consulting services and participating in gig economy platforms. Learn more about weekend side hustles and side hustle ideas to get started with today.

Get the perfect domain for your eCommerce store: find your domain→ Building an eCommerce website is a significant step in launching your eCommerce business and it can feel overwhelming at first. There are many details, research and design considerations to juggle when you’re creating a site to sell that’s unique and professional. In this guide, you’ll learn how to create an eCommerce site along with essential tips to make your online store successful. Ready to start selling online? Build a custom online store with Wix and get the tools to sell, manage and grow your business from one dashboard. Customize every detail, reach customers across channels and market your brand with built-in SEO and marketing tools. TL;DR: how to make an eCommerce website Creating your own eCommerce website doesn’t have to be complicated. Start by picking the right website builder, design a user-friendly experience, set up secure payment options and make sure your site works perfectly on mobile and is optimized for search engines. A great online store is fast, easy to navigate, looks professional and builds trust with clear product details and helpful customer support. Focus on the right features and you’ll make shopping easy for your customers, keep them coming back and give your site a boost in search results. Features What's needed User-friendly design Simple navigation, clear layout and intuitive interface Fast loading speed Pages load quickly to prevent customer drop-off Mobile optimization Fully responsive design for smartphones and tablets Secure payment options Multiple trusted payment methods with SSL encryption Clear product information Detailed descriptions, images, pricing and stock info Explore eCommerce website design and business websites for inspiration. How to make an eCommerce website in 9 steps Research your audience Pick the right eCommerce platform Design your eCommerce website Create and optimize your product pages Set up payments Set up shipping and delivery Choose, register and connect your domain name Test and launch your eCommerce site Market and promote your eCommerce website 01. Research your audience Start your eCommerce journey by defining your audience. Understand who they are, what they need and how they shop online. Combine this with a clear understanding of your product range and business goals to guide your website design and functionality. This crucial first step sets the foundation for building a website that truly connects with your customers. The audience question goes deeper than "who buys this." It's also "is this a market worth building for at all." According to Chad Waldman, a DTC brand builder who has scaled brands in competitive wellness categories, that's where most new sellers get stuck: "The biggest mistake I see new sellers make is confusing 'I like this product' with 'there's a viable market for this product.' Passion is a starting point. Validation is the business case." Waldman's four-filter validation framework asks: is there a community already talking about the problem, is the average order value high enough to support paid acquisition (he flags products under $18 AOV as hard to scale on paid social and search), can you create proprietary product truth and is the category growing on its own. For example, if your audience is busy professionals looking for quick meal solutions, design your website to meet their needs. Focus on easy navigation, highlight meal prep times and ensure a smooth checkout process. Learn more: What is eCommerce? What is an eCommerce website? 02. Pick the right eCommerce platform When you’re making a website from the ground up, you can choose to host it yourself or tap an eCommerce website builder or platform. Independently hosting a site yourself gives you total control but it’s expensive and time-consuming. Self-hosting means you must handle website development, website maintenance and your site's security all on your own. If you’re not technologically savvy, you’ll need to hire a professional who is or opt for a hosting plan. Alternatively, you can choose to use a hosted eCommerce platform or website builder. Cloud-based platforms like Wix for eCommerce make setting up your store easy. Look for a platform that offers an easy-to-use website builder, plus tools for managing multiple aspects of your business, from marketing and sales, to inventory management and fulfillment. For example, with Wix Harmony, you can generate a business-ready site from a single prompt, and keep shaping it by chatting with AI or editing by hand. One Wix user who learned the platform choice matters most when speed matters is Jenna Spencer, co-owner of The Last Bookstore in downtown Los Angeles. The Spencers ran a 22,000 square foot physical bookstore with minimal online presence because book lovers came in person, that was the model. Then a single Instagram post promoting curated book bundles went viral, generating thousands of orders overnight. The Last Bookstore needed an online store, fast. "It ignited a viral chain reaction, leading to thousands of orders. We needed an online store, fast, and Wix gave us the agility to adapt," Jenna told us. They now sell bundles, gift cards and merchandise globally, on top of the physical store that draws up to 1,000 customers on Saturdays. When it comes to choosing how and where to make your eCommerce site you'll want to consider some of the following crucial features and capabilities: Mobile friendliness: Seek a platform that offers responsive themes and templates, ensuring that the elements of your online store will automatically adapt to fit various screen sizes. Check out all of Wix’s eCommerce website templates, which are all designer-made and mobile-responsive. You can also choose from a range of fully responsive website templates from Wix Studio. Security: Your platform-of-choice should offer fraud prevention, data backups and other eCommerce website security measures that keep your site and data well-protected. In addition, if you plan to accept credit card payments, PCI compliance is a must. Reliability: Given that every second of downtime puts your sales in jeopardy, it’s crucial to find an eCommerce platform that has the infrastructure and resilience to handle any volume of traffic to your site. Ideally, it should support limitless scalability and take measures to prevent eCommerce site crashes, especially during peak selling periods. Learn more about Wix's robust web hosting with every site. Wix is built to support growing eCommerce brands with scalable infrastructure, advanced automation and customizable sales workflows. Learn more about Wix's advanced eCommerce infrastructure Back-office tools: Select an eCommerce website builder that supports all the major functions, apps and automation that you need to grow your business in the right ways. Think about the tools necessary for managing your inventory, product listings, shipping solutions, orders and more. Wix supports multiple business models on a single backend. Multichannel selling capabilities: As you grow your eCommerce business, chances are that you’ll want to expand your reach with the help of third-party marketplaces, social media and other channels. Get ahead with a platform that lets you manage your sales and marketing channels from a single dashboard. Wix enables omnichannel eCommerce by connecting online stores to marketplaces, social commerce platforms and in-person point-of-sale systems from a single dashboard. AI site chat capabilities: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat, you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview for a deeper look at how it works. Learn more: Squarespace alternatives Shopify alternatives Wix vs Shopify WordPress alternatives 03. Design your eCommerce website Your eCommerce website serves as the face of your brand. This means you'll want to get your online store design right from the start. Learning how to make a website with the right design and templates is essential for reinforcing your brand image, as well as guiding users toward the right actions through eCommerce merchandising strategies. Designing the right template isn't about chasing a trend. According to Kobi Michaeli, a Wix template designer who has spent 6,000+ hours building Wix templates, "There's no such thing as a one-size-fits-all design" and templates designed for a specific industry incorporate research on that industry's user behavior. You'll want to pick a theme that fits with the category of merchandise that you're selling: fashion, furniture, food or another product type. Sift through the themes and templates offered by your eCommerce platform for inspiration. A good place to start is with Wix's eCommerce website templates. Other eCommerce template options by category include: Fashion and clothing eCommerce website templates Jewelry and accessories eCommerce website templates Arts and crafts eCommerce website templates Food and drink eCommerce website templates Beauty and wellness eCommerce website templates Sports and outdoors eCommerce website templates Pets and animals eCommerce website templates Kids and babies eCommerce website templates Learn more about some of the best AI website builders. Once you've chosen your eCommerce template, you can customize your theme as needed through your platform’s editor. Or, tap a professional designer, like one of Wix’s Marketplace professionals, to help out. At this stage of making your eCommerce website, you’ll want to think about a number of design features, plus also the option of adding more website pages beyond just your product pages: Product images: It’s best to upload your own product photography, including ones that aren’t product-specific but serve as compelling header images, background images or lifestyle photos. If you’re in a pinch, Wix offers a gallery of free, high-quality stock photos to choose from. According to Ido Kosover, Head of Media at Wix, who has analyzed website performance across the platform, photography is the single most overlooked element of online store success. "Low-quality images create trust issues. Images that don't match what you do create confusion," he told us. Fonts and colors: Select a typeface and colors that align with your eCommerce branding. Check that your copy is easy to read and that buttons are easy to spot. Be intentional about your design, taking into consideration how colors and patterns have the power to communicate various moods, memories and values. Your homepage: Consider the most crucial information to provide upfront for your customers to see (think: if your business were opening a brick-and-mortar location, what signage would you show at the front of your store?). Highlight your most important products, messaging and offers on your homepage. You could even embed posts from your Instagram or Facebook feeds, or add product reviews that showcase your brand’s authenticity. Navigation: Keep your navigation clean and well-organized. As a general rule of thumb, keep any product within a few clicks of the homepage. Add site search, sorting options and filters to your pages to further assist your customers with finding what they need faster. The mobile experience: As you finetune your eCommerce website, don’t forget to check on the mobile experience. Check that any text, images and buttons appear as they should on smaller screens. Wix supports mobile-first commerce experiences for growing brands. Learn more about eCommerce UX. Online shopping cart: Your shopping cart is an important part of your site, as this is what shoppers use to collect their online purchases. It should be easy for your customers to use and designed to help you sell. Wix helps eCommerce businesses recover lost sales with automated cart reminders. "I think Wix offers the perfect medium for everyone, even someone like myself, a really good cook, but a monkey with a keyboard. I'm able to drag-and-drop edit or build an email newsletter that looks nice." Noah Rosen, Forge to Table, USA (Wix eCommerce user, dorm-room knife brand now shipping to 30+ countries) 04. Create and optimize your product pages When it comes to building your eCommerce site, product pages can’t be rushed. Get them right and you’ll not only encourage sales but you’ll also spark cross-sells and upsells that can lead to bigger purchases. Be deliberate about how you format your product pages. Think about the questions, and assumptions, buyers may have when they’re not able to physically see or touch your products. Remember that the devil is in the details: Often the most high-converting product pages are rich with information, provide multiple images and include some sort of social proof. And the window to win them is small. According to Oren Inditzky, Head of Online Stores at Wix, who has spent years working with online businesses, "Five seconds. That's how fast someone can form an impression of your website." 61% of website users leave if they can't find what they're looking for within roughly that window, according to Forbes Advisor research Inditzky cites. Your product listings should always involve high quality images, clear and accurate product descriptions and transparent pricing information. As you build out your product pages, pay close attention to the following elements: Product names: Your product names should include at least one easy-to-recognize descriptor in the title. For example, if you’re selling headphones, include “earbuds” or “headphones” somewhere so that it’s easy to search. Product images: Add multiple high-quality images taken from several angles to give your customers a 360-degree view of your product. Where appropriate, use video and/or informational graphics to provide even more context. If your products come in multiple colors or styles, be sure to include images of each variation. Product descriptions: Your product descriptions should aim to answer frequently asked questions about your product. Include details such as how the product is made and the type of material it’s made out of. Speak to the benefits of your product, not simply its features, and emphasize what makes your product unique. Weave in keywords naturally to enhance your chances of ranking high in search engines. Shipping and return information: Today’s shoppers want to make as few clicks or swipes as possible, so including shipping costs and your return policy on your product page will help create a more efficient journey. More importantly, putting your policies in a clear spot helps to keep expectations aligned, reducing the chance of returns or upset customers. Product reviews: Incorporate reviews onto your product pages by adding a widget or importing existing reviews from another source. You could additionally display user-generated social content on your page to showcase real-life photos of your product in action. Cross-selling and upselling opportunities: Include dynamic “related products” banners on your pages to draw attention to other accessories, components or items that your customers may be interested in while shopping. As another option, upsell your customers on product subscriptions or premium versions of their items. Wix integrates eCommerce stores with Amazon, eBay and Google marketplaces. One thing worth knowing: if your product catalog includes variants across more than two or three attributes, size, color and material, for example, plan for extra setup time to structure those correctly. Most stores are live in a few hours. Variant-heavy catalogs are closer to a day. 05. Set up payments Today’s shoppers expect multiple payment options. Some prefer credit or debit cards. Others prefer digital wallets. Still, others may prefer a payment app. When creating your eCommerce site we recommend offering as many payment options as possible to give customers exactly what they want. Your eCommerce platform should include prompts for setting up your online payment gateway. Most will ask you to enter and confirm your business’ country of origin, before determining which payment and currency options are available in your region. With Wix, you can activate Wix Payments as a credit card payment solution to instantly start accepting all the major credit/debit cards, alongside digital wallets and other popular forms of payment. Wix Payments additionally allows you to manage your entire business from one place, whether you’re looking to review orders or schedule your payouts (among other things). Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. Learn more about what is Wix Payments. 06. Set up shipping and delivery While an efficient payment experience will help shoppers convert, an outstanding shipping and delivery experience helps convince them to come back. When building an eCommerce website, start by determining your shipping and delivery objectives: Do you want to ship your products domestically, internationally, or both? What shipping policies do you care to offer (free shipping, flat rate, variable fee, etc.)? Which carriers or third-party logistics providers are you looking to ship with? Will you be dropshipping? Which shipping software platforms are you planning to use? Your eCommerce platform should make it easy for you to set custom rules and integrate your most important apps so that you can deliver outstanding customer service, plus track the cost of shipping with each order. "I ordered 200 hand-forged knives to my dorm room and built a Wix website to sell them." Noah Rosen, Forge to Table, USA (Wix eCommerce user, Forbes 30 Under 30, now ships to customers in 30+ countries) If you use Wix to make your eCommerce site, you can also enable local customers to pick up their orders from a nearby warehouse or from your closest brick-and-mortar store by setting up store pickup as a ‘delivery’ option. If you're considering print-on-demand or dropshipping as your fulfillment model, the category is growing fast. According to Chris Victory, Head of Partnerships at Printful, the print-on-demand industry is projected to reach $103 billion by 2034, growing at more than 25% a year according to Precedence Research, with typical POD profit margins of 30 to 40%. The native Wix + Printful integration automates product syncing, fulfillment and shipping. 07. Choose, register and connect your domain name Once you've created your eCommerce site, you’ll need to either connect an existing domain or create a new one yourself. Your domain name is the name that users will type into their browser to get to your site. Choosing the right name is important for both your branding and marketing strategies, with the latter focused on having a trustworthy and easy-to-search domain name. It's also essential if customers are to find your store. Pro tip: Opt for popular domain extensions such as .com or .net to enhance your site's credibility. We asked Itay Shmool, VP of Wix Domains, who is responsible for Wix's domain product strategy and infrastructure, about the tradeoffs of consolidating domain registration with your website builder: "For most small businesses, reducing technical overhead is more valuable than chasing marginal cost savings across multiple platforms." Wix acts as both a website builder and a domain registrar, supports new gTLDs (.tech, .store), country-code TLDs and standard extensions from one dashboard, and includes built-in SSL, privacy protection and 24/7 support without separate purchase. To understand how to register a domain name, you can find a domain registrar, like Wix, that's accredited by the Internet Corporation for Assigned Names and Numbers (ICANN). The average domain costs between $10 and $20 per year, though a yearly Wix premium plan includes a voucher for a free domain name for the first year. If you already have a domain and want to incorporate it into your eCommerce site, simply go to your site’s settings and connect your domain. You’ll be asked to log into your domain registrar and verify your domain name. The verification process often takes a few minutes, but in some cases, it could take up to 48 hours. Once your domain is verified, it will be automatically connected to your new eCommerce site. 08. Test and launch your eCommerce site Once you've made your eCommerce site it’s critical that you take the time to test it thoroughly. Most platforms will allow you to preview your site before it goes live. This allows you to see exactly what your site will look like, and to make any last-minute changes. Be sure to test your site across multiple devices including desktop, tablet and mobile. Make sure that all links, menus and buttons work properly. Go through the whole user journey, starting with a product search and ending with a checkout. According to Sophie Lee, a web design specialist at Wix, function must be checked before design as broken CTAs and non-working links destroy trust instantly. Her three-question test before launch: is the menu working, are CTAs doing what they should, and does every element point to one main action? This is also a good time to test its performance and speed because these are crucial to get right on an eCommerce website as a slow experience can frustrate potential and returning customers to your online store. Once you’re completely satisfied with your eCommerce site’s look and feel, hit publish and take your site live (and then check out our guide on eCommerce website optimization). Then look into getting it ranking on Google and other search engines, too. 09. Market and promote your eCommerce website While building your own eCommerce site will give your store a “home,” selling on other sales channels, such as third-party marketplace (e.g., Amazon, eBay, etc.) and social media (TikTok, Instagram, etc.) should be a central part of your marketing plan, strategy and of promoting your site. By establishing a strong omnichannel retail strategy, you can expand your reach, while engaging users with a clear intent to shop. Of course, you’ll want to make sure to sync these third-party channels with your eCommerce site. Doing so will make it easier to track inventory across channels and deliver a consistent brand experience no matter where a customer shops for your products. If you use Wix for eCommerce, you can easily manage today’s most popular marketplaces from one central dashboard. Simply choose the channels you want to activate from your Wix account and go through the step-by-step instructions that are provided for you. By signing up through Wix, you may even receive special benefits, such as higher listing limits or reduced commission fees. "I love the analytics on Wix, it tells a big story about who we are as a company and who our customers are. When it comes to expansion, we want to go off data. We don't want to just go off assumptions." Nick Houston, Co-founder, Fork n' Film, Los Angeles, USA (Wix eCommerce + ticketing user, $11M+ revenue in under 2 years across 9 locations) Fork n' Film, a cinematic dining brand founded in LA, used Wix Analytics to decide which cities to expand into next, a decision made from data rather than assumptions. Learn more: How to sell on Facebook How to sell on Instagram How to sell on YouTube How to sell on Amazon Cost to sell on eBay Why create an eCommerce website? Building an eCommerce website offers numerous advantages for individuals and businesses looking to sell products or services online. Here are several compelling reasons to make an eCommerce website for your online business: Global reach An eCommerce website allows you to reach a global audience, so you can sell to customers anywhere in the world. This type of website typically increases visibility, especially if you also market it effectively. This can attract new customers, boost brand awareness and lead to higher sales. Wix automates tax calculations for global eCommerce. Tammy Maki launched her Indigenous-inspired chocolate brand Raven Rising in her 50s during COVID, building the Wix store herself with no eCommerce background, and now ships across Canada with media attention and a Bell Let's Talk Start-up Award to show for it. "Honestly, I looked at Amazon and I went, 'If they can have an eCommerce site that can service the world, for God's sake, why can't I?'" she told us. Wix automates tax calculations for global eCommerce, which means founders like Tammy can ship internationally without standing up a finance team. Streamlined customer experience Unlike physical stores with operating hours, eCommerce websites are accessible 24/7. This constant availability accommodates varied consumer schedules and time zones. Consumers also appreciate the convenience of online shopping as it allows them to browse products and make purchases from the comfort of their homes or on the go. With features like online payments, automated order processing and efficient customer support systems, eCommerce websites provide a streamlined and efficient shopping experience for customers. Data insights Some of the best eCommerce platforms provide valuable data and analytics about customer behavior, preferences and buying patterns. This information can be used to refine your marketing and selling efforts by improving the overall customer experience. An eCommerce website allows you to adapt to changing trends and preferences, meaning your business stays relevant and competitive. Check out Wix Analytics as an example. Cost-effectiveness Compared to brick-and-mortar stores, eCommerce businesses often have lower overhead costs. You can save on expenses like rent, utilities and staffing. You also have flexibility in terms of product variety and business scale. You can easily add new products, update inventory and expand your business without significant infrastructure changes. Personalization eCommerce platforms enable personalized shopping experiences through features like product recommendations, targeted promotions and personalized content based on customer preferences and behavior. Learn more: How does eCommerce work? How to make an eCommerce site FAQ How much does it cost to build an eCommerce site? eCommerce website cost varies depending on factors like the chosen platform, features, design complexity and whether you hire professionals for certain tasks. Wix offers a low monthly fee, while custom-built solutions may involve higher upfront costs. Additionally, consider expenses for domain registration, hosting and potentially hiring designers or developers for specific tasks when assessing how much it costs to build a website. Can I create an eCommerce site for free? You can build and publish a site on a free plan, but selling requires a plan that includes eCommerce. The entry-level paid plan covers a professional site and a custom domain without online payments, so check that the plan you pick includes store features before you start adding products. Check out our comparison of Wix vs Squarespace to learn more about each website builder's capabilities. Can I build an eCommerce site on my own or as a beginner? Absolutely. Using an eCommerce website builder is the most efficient and effective way to build an eCommerce site alone, or if you've never built one before. Most builders will walk you through the setup and you won't need any technical knowledge or understanding to get your online store live. Building an eCommerce site doesn't have to be hard. What do you need to start an eCommerce site? To start an eCommerce site, you'll need a clear business plan, a domain name and a reliable hosting service. If you choose an eCommerce website builder like Wix you'll get all of this included. You'll also need a payment gateway to process transactions, inventory management tools and a secure SSL certificate for customer data protection. Design your site with user-friendly navigation, product listings and an easy to navigate checkout process. Implement SEO strategies for visibility, and set up customer service channels. Lastly, consider logistics for shipping and returns and check compliance with legal and tax regulations. Is it hard to build an eCommerce website? Building an eCommerce website is manageable, especially with user-friendly platforms that guide you through the process. While technical skills aren't necessary, tasks like creating content or marketing your store might need extra effort. With step-by-step tools and support, the process is approachable for beginners. What is the best way to build an eCommerce website? The best way to build an eCommerce website starts with choosing a user-friendly platform like Wix that suits your business needs and budget. Using a website builder is better for beginners because it eliminates the need for coding or technical skills, making the process much more accessible. These platforms provide pre-designed templates and built-in features like hosting, customization tools and eCommerce functionality, which save time and streamline setup. How many hours does it take to build an eCommerce website? Most sellers get a basic store live in a few hours using a template and a small product catalog. A larger build with custom design, a deep catalog or complex variants takes days to weeks rather than months. How long it takes to build a website can vary significantly based on the specific features, design requirements and resources available.

Turn your ideas into a website you love with Wix→ To create a hotel website, start with a hospitality template, connect booking and payment, then add room pages with clear photos and amenities. A good hotel website takes the reservation itself instead of sending the guest off to a third-party listing. Wix lets you build a booking website that includes tools for scheduling, payments, and client reminders. This guide covers the nine steps a hotel business needs to build and launch a business website. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. TL;DR: how to create a hotel website A hotel website helps you take control of bookings, cut reliance on third-party sites and gather useful insights about your visitors. Costs can be low with free or affordable website builders or higher if you go for a custom design. To make your site work, start with a hotel website template and add booking and payment options. Include key pages like Home, About, FAQ, Contact and detailed room pages with clear photos and amenities. Build trust with strong branding, a custom domain name, logo and consistent colors and fonts. Make sure the site works smoothly on mobile, is SEO-friendly and links to your social media. Get a second opinion before publishing and keep it updated with blogs or local travel tips. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix's hotel website builder, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. You can also use Wix Harmony which takes you from a single prompt to a business-ready site for any industry or creative vision. Hotel type Key website features Content / branding tips Boutique hotel Online booking, image galleries, seasonal promotions Highlight unique design, show local partnerships, share curated experiences that make your hotel stand out Luxury hotel Reservation system, secure payment, virtual tours, concierge info Emphasize upscale amenities, exclusive services and sophisticated visuals that match your brand Bed & breakfast Booking calendar, testimonials, contact form Show cozy spaces, personal touches, breakfast options and nearby attractions to create a welcoming feel Resort Activity booking, multiple room types, event calendar Showcase pools, spas, dining and family-friendly experiences, offer package deals for longer stays Hostel Dorm booking, group reservations, FAQ section Focus on affordability, social spaces, travel tips and community activities that appeal to younger travelers City hotel Online booking, location map, transport info Highlight convenience, business services and nearby restaurants and attractions Boutique resort Packages and offers, photo galleries, booking Blend luxury and unique experiences, show relaxation spots and exclusive services Vacation rental Calendar availability, payment options, reviews Display property layout, amenities, seasonal pricing and tips for local experiences Eco hotel Sustainability info, booking system, blog Highlight green initiatives, eco-friendly services and tips for responsible travel Apartment hotel Multi-unit booking, long-stay options, neighborhood guide Focus on flexible stays, extended-stay amenities and local highlights that help guests feel at home How to create a hotel website in 9 steps Choose a hotel website template Incorporate a booking and payment solution Add the relevant website pages Brand your hotel website Promote your hotel website on social media Build your website for mobile Pay attention to SEO Get a second opinion before publishing Update your hotel site regularly 01. Choose a hotel website template As a busy owner (especially in this type of business) you have a ton of things to deal with, from the bills to your staff. However, web design shouldn’t be one of those tasks. Luckily, it doesn’t have to be thanks to the wide variety of templates available. Now you’re able to build the site you and your guests have always dreamed of, regardless if you’re a small B&B or a 100 room hotel. When choosing a free hotel website template, you don’t need to worry about it missing anything, as each one comes with all the latest features already included. A couple of examples include a rich menu, a contact form, a gallery, a social network bar and an intuitive booking solution. All that’s left for you to do is fill your chosen templates with your hotel’s information, images and branding. Of course, some people don’t want to spend too much time on creating their website and that’s just fine. If you fall into this crowd, then Wix’s AI website maker is the perfect tool for you. Just prompt AI to get a custom website in minutes. Wix's AI will suggest the right website layout, text and design. It will even suggest the right business solution, like online bookings, eCommerce tools and event management, to integrate into your site so that you can hit the ground running. You can always make additional tweaks to your website via the Wix Editor. Move fluidly between prompt-driven creation with Wix Harmony and precise drag-and-drop editing. You’re never locked into one mode when vibe coding a website with Wix. Or look to the future of website building and use Wix's native Chat GPT integration allows you to type"@Wix" in a conversation, to invoke its Wix Harmony vibe code website builder. Learn more about how to design a website with AI. 02. Incorporate a booking and payment solution Whether you’re renting out your hotel, B&B, city apartment or beachside bungalow, you’ll need the help of an all-in-one online booking system. As a Wix user you can incorporate Wix Hotels by HotelRunner on your site and get access to the following features: Manage your reservations and accept payments: Easily keep track of your reservations online. Create flexible pricing options: Set different rates according to the season so your prices match the demand. Take bookings from any device: Create a seamless booking website experience directly on your site that can be accessed from both desktop and mobile. Let guests book in their own language: Offer multilingual options for reservations so every guest can book easily. Keep in touch with guests: Stay in contact at every stage of the stay, from the moment they book through to checkout. Sync your rooms with major travel sites: Connect your availability and rates to platforms like Booking.com, Airbnb and Expedia from the same dashboard, so your inventory stays accurate everywhere you list. The channel manager is included when you upgrade your site and the number of connections depends on your plan. Resort website template (Yellow) 03. Add the relevant website pages While the primary goal of your lodging website is to get reservations, it takes a lot more than the ability to take reservations to sell to a potential customer. Your website needs to provide an ‘experience’ of what you have to offer at your location. You can achieve this by including the correct pages: Home page: This needs no introduction, as the home page is the face of your website. It’s the page that your visitors will arrive at after inputting your domain into their web browsers. Considering this, it’s important that the essentials are found on this page. If your website was a restaurant, the home page would be the tasting menu showing you a little bit of everything your site has to offer, where your other pages would be the à la carte menu. Photos: While your accommodations should speak for themselves, you should always provide clear photos of the space available. This is where your customers will potentially be staying and if you don’t have time to take clear pictures of the rooms you’re renting, well, it doesn’t send the most positive message. Also be sure to take several shots at different angles so your potential customers can better envision themselves there. Do you want to showcase photos of your property in the most stunning way possible? Display them in using Wix Pro Gallery to let your rooms come alive. Descriptions: Take your future guests on a visual and descriptive journey of your rooms by describing the look and feel of your beautiful space. Using carefully crafted words, you’ll be able to give guests a glimpse of what to expect. In order to be as transparent as possible, state the facts about each one of your rooms as well. Make sure you leave no detail behind. For example: bed size, number of beds, amenities, maximum number of guests, extra charges (such as for breakfast or WIFI). ‘About us’ page: Everyone loves a beautiful story and it most certainly can affect decision making. An ‘About us’ page not only allows you to show off how your hotel came to be, but it also shows what makes you different than the others that offer similar accommodations. Even if your story isn’t meant to pull at the heartstrings, it lets your site visitors get to know you more, which in turn helps build trust. FAQ: Answer before they ask. This is intuitive to your customer and efficient for you, which makes it a great addition to your website. By including an FAQ page you can provide answers to questions that may naturally come up while clients browse your site. To get it right, you can read through our guide on how to create a killer FAQ page. Share your reviews: Save your site visitors a trip to Yelp and Google by putting guest reviews directly on your website. A reviews app from the Wix App Market can pull ratings in from the directories where your guests already leave them. Showing reviews directly on your website proves transparency, which helps build a trusting relationship between the vendor and customer. But that’s not the only reason to show reviews. It’s also a little bit about boasting about your successes. This is the place to show off your TripAdvisor reviews, positive press coverage, magazine features or awards your business has acquired. This is a good and accepted place to be a total show off and no one will judge you. Contact page: This is arguably one of the most important pages on your site. Luckily, you can show that ‘you’re there’ in several ways. You can add a separate page (or a section) that is dedicated to all of your contact information. This includes phone numbers, email, social media accounts, a contact form and any other possible way clients can get in touch with you. Customers have come to expect to be able to find all your information in the footer of your site (you know, that area right at the bottom). So on top of the page that you create, make sure your footer is filled with up-to-date contact and any extra info like a map and your terms and conditions. Lastly, you should add an AI site chat so that your visitors can get answers then and there, even outside reception hours. Privacy policy: make sure to get creating a privacy policy page for your website right. It's a great way to establish brand trust with your potential customers, and in many countries is also a legal requirement. Hotel website template (Retro) 04. Brand your hotel website Branding your hotel website is an important part of exploring how to start a business. It’s about showing visitors what makes your property unique and giving them a feel for your style. Along with a proper domain for your website, include all your key branding elements so guests instantly recognize you and get a sense of your hotel’s personality. Here are some key things to consider: A customized domain: Your domain name should be the name of your hotel and possibly a strong keyword affiliated with it, like your location or type of hotel. For example, if your hotel is called ‘Sally’s Inn’ and is located in Maine, your domain could be: www.sallysinnmaine.com. If you're still stuck on a name for your hotel, explore these hotel name ideas or service business names. A logo: This is the visual representation of your hotel that customers will associate with your brand. Don’t have a logo? No problem. You can create your own logo online and customize it using Wix Logo Maker. After that, your little gem can be displayed throughout all of your service marketing efforts and even your favicon (the small icon that appears on a tab in your browser). Lastly, don’t forget to always link your logo back to your homepage, since it’s a web norm these days. Make sure to read through this guide on what makes a good logo before you get started on your creation. Define your visual language: The use of color is not only for making your site look pretty. Believe it or not, color has the ability to affect and evoke specific emotions within your visitors. The choice of your palette will also play an important role in the overall performance of your site (conversion rates, time spent on page, etc.). Want to play it safe? Go for a clean white or black background. Then, limit yourself to two colors for the other elements (buttons, texts, etc.) of your site. When it comes to your fonts we’ve got the ultimate guide to choosing the best fonts for your website. Learn more: how to start a service business Coastal getaway website template (Pastel) 05. Promote your hotel website on social media It doesn’t end with just having a website. The Internet world basically runs on social networks, so it’s important that your business is also active on them as well. It’s a free and easy way to spread your name even wider. You can give your site visitors a glimpse of your social channels directly on your website by including a live Instagram feed or Facebook stream. Of course, it also doesn’t hurt to add a social bar with links to all of your social networks on the header or footer of your website as well. 06. Build your website for mobile With more and more Internet traffic coming from mobile devices, it’s imperative that your entire website offers a mobile friendly experience. Luckily, Wix Hotels offers this out of the gate, so all you need to do is make sure it’s designed to your liking. Offering a seamless mobile experience not only ensures that you’re equipped to handle traffic from any source, but it can also positively affect your SEO ranking as well. You can check out these hotel website design examples for a drop of inspiration. 07. Pay attention to SEO In simple terms, SEO is the practice of optimizing your site so that your pages can rank higher on search engines’ results. There are a couple of ways to boost your efforts, such as choosing the right domain name, adding alt text to your images and using the right keywords throughout your site. A good SEO setup is more than choosing the right keywords to ‘get on Google.’ It’s a process that will help your customers find you more easily and in turn bring you more business, so it’s a win-win. Luckily, you don’t have to be an SEO expert to yield great results. Wix SEO walks you through the entire process, is completely free to use and helps you get your site indexed on Google. Since you’re a hotel with a fixed location, one important factor you need to focus on is your local SEO. Think of search engines as the online version of the Yellow Pages. There are a couple of actions you can take to ensure your hotel is associated with a geographical location in the minds of Google, Bing and Co. The first step? Sign up your business to Google Business Profile to put yourself on the map. For example, let’s say you are the owner of a hotel called ‘Sleep Tight Boston’. If a potential client looking for accommodation searches for ‘hotel in Boston’ your site will have a better chance of showing up since your business ‘matches’ the search criteria. 08. Get a second opinion before publishing After spending too much time on any project it is important to be able to walk away from it so you can see it with fresh eyes later, allowing you to see details that you may not have noticed previously. Even though you’ve poured your digital blood, sweat and probably literal tears into the creation of your website, it’s best to get the opinion of someone else before you hit the publish button. Showing your website to a friend who isn’t close with the project will allow you to get feedback that you probably wouldn’t have thought of, which is feedback more in line to that of an anonymous website visitor. Listening to their feedback and making adjustments can make a great experience for the end user. 09. Update your hotel site regularly A website isn’t a ‘set it and forget it’ project, especially if you’re relying on it for your business. Updating your website with fresh content consistently can bring your SEO ranking up with Google. Of course, there’s a good chance that your hotel isn’t going to grow thirty rooms overnight or dramatically change in ways that you can continuously update the website but this is why you should look into starting a blog. You could cover topics like the latest travel destinations, showcase the location of your hotel or create a list of top things to do and see when visiting your hotel. Not sure how to get going? Read through this insightful guide on blogging for business. Why make a hotel website? Starting a hotel website is a pivotal step in enhancing the visibility of your property. A dedicated website allows you to showcase your hotel's unique features, amenities and services, creating a positive first impression on potential guests. It allows for direct bookings, reducing dependence on third-party sites and associated commission fees. Kindling Home, a vacation rental company in western North Carolina, now takes 60% of its bookings through its own Wix site. Mackenzie Precht, Co-founder, Kindling Home Having our own website allowed our properties to be a part of a brand as opposed to these independent entities, and it also gave us control over bookings. By having guests book directly through us, we're able to give them a pretty significant discount because we're avoiding a lot of fees. Learning how to create a service website allows you to differentiate yourself from your competitors and offers an opportunity to build a unique brand identity. Amanda Buhse, Owner + Chief Creative Officer of Coal and Canary You could be the smallest fish in the sea, but if you have a professional website and branding, people will take you seriously. A hotel website serves also as a potential data hub, offering valuable insights into visitor behavior. Analyzing this data aids in understanding your audience, tracking marketing efforts and making informed business decisions for your hotel. With your own site you not only potentially increase direct bookings but also create an online platform to promote and brand your hotel. How much does it cost to make a hotel website? The cost of building a hotel website can vary depending on how you choose to build it. One option is to go with a website builder, like Wix. You can create a site for free or opt for a paid plan for more functionality and to be able to accept payments online. If you decide to have your hotel website built by a web developer and web designer, its cost could reach thousands of dollars. Learn more: How much does a website cost, best hotel website builders Wix Headless Developers building hotel websites who want full frontend control while keeping a managed backend can build on a headless CMS like Wix Headless. Wix Headless gives agencies a backend they can trust on every client project, with payments, bookings and business operations running on enterprise-grade infrastructure with no maintenance required from the agency. Read more about Wix Headless: What is Wix Headless What is headless commerce What is a headless CMS? How much does Wix Headless cost? How to create a hotel website FAQ What does a hotel website need? A hotel website should have clear room descriptions, sharp photos and a simple booking system that makes reservations easy. Include pages like About, FAQ and Contact to answer questions and build trust. What is the best website software for hotel booking? Hotel booking software lets guests book rooms online, pay securely and get instant confirmations. Options like Wix Hotels integrations handle availability, pricing and reservations for you. They make managing your bookings smoother and save time so you can focus on guests. How long does it take to launch a hotel website? With a website builder and templates, you can launch in a few hours or days. Custom sites take longer, often a few weeks, depending on design complexity and content preparation. How can I accept payments online safely? Use secure payment gateways built into your booking software. Look for options with SSL encryption and PCI compliance to protect both you and your guests. Can I manage bookings directly from my website? Yes. Platforms like Wix Hotels let you track availability, set pricing and manage reservations all in one place. This reduces the need for third-party platforms and keeps everything running smoothly. Should I show reviews on my website? Yes. Displaying guest reviews builds trust and gives visitors confidence to book. Include testimonials, TripAdvisor ratings or press mentions to make your site more credible. How often should I update my hotel website? You should review and update your website at least once a month. Add new photos, seasonal offers, blog posts or local travel guides to keep content fresh. Regular updates not only improve SEO but also give guests reasons to return and increase the chances of repeat bookings. What is a headless CMS? A headless CMS separates where your content lives from how it gets displayed, so developers can build any frontend they want on top of it. Wix Headless gives agencies a backend they can trust on every client project, with payments, bookings and business operations running on enterprise-grade infrastructure and no maintenance required from the agency.

Get the perfect domain for your eCommerce store: find your domain→ To sell art online, set up a store you control, price your work for the format you are selling and promote it consistently through search, social and email. An online store builder is the fastest route for most artists, designers and illustrators because it puts the storefront, the payments and the marketing in one place. Wix is an all-in-one online store creator that lets you build a business-ready storefront in minutes. From picking a platform and mastering website design to photographing your work and setting your prices, this guide covers every step and the platforms worth considering. Ready to start selling online? Build a custom online store with Wix and get the tools to sell, manage and grow your business from one dashboard. Customize every detail, reach customers across channels and market your brand with built-in SEO and marketing tools. TL;DR: how to sell art online Selling art online starts with building a recognizable brand, choosing what to sell and how to price it, then setting up a store that reflects your work. From there, good product photography, a smooth checkout experience and consistent promotion across social media and email are what drive actual sales. Wix combines ease of use with advanced eCommerce capabilities allowing artists to sell original work, prints and digital products all from one platform. Feature Why you need it Online store Sell 24/7 without a physical gallery Product photography Show buyers what they're getting Payment processing Accept orders securely Shipping tools Get work to buyers safely SEO Help buyers find you on Google Ready to get your name out there? Use Wix’s website builder and learn how to make a website today. How to sell art online in 8 steps Build your artist brand Decide what types of art to sell online Price your artwork for sale Photograph your art Set up your online store Choose how to ship physical art Promote your art Manage your shop 01. Build your artist brand In order to give your pieces the promotion they deserve, it’s imperative to create a brand. Like any product being sold, people buy it not only for what it can do or how it looks, but they’re buying the brand, too. You can start by creating a name for your business, whether that be your own name or using an artist name generator for help. Next, think about who your target market is and the mood you’d like your artwork and eCommerce website to evoke. Create a consistent visual language to make your brand feel tailored and unified, with a well-crafted color palette and a selection of one to three fonts. Then, create a logo with a free logo maker to create your very own personal emblem. Once you set the right tone and have a logo that represents your brand, make sure to carry both across all your marketing channels, not only your store, from the design of your online art portfolio, social feeds, newsletter and business cards. Making a website is a great way to get started with building your brand as an artist, and a crucial part of selling art online. There are also plenty of great portfolio websites to draw inspiration from. Learn more: What is branding Online-only art sales are worth about $9.2 billion, or roughly 15% of total art market value, according to the Art Basel and UBS Global Art Market Report. That channel skews heavily toward lower price points, with most online auction value coming from works under $50,000. For an independent artist selling originals, prints and digital files, that is the part of the market you are actually competing in. 02. Decide what types of art to sell online This will depend on what type of art you create and what your goals are, and you may choose to mix and match approaches. Artists that use classical mediums, such as painting or pencil drawing, may choose to only sell originals, while digital artists may exclusively sell printed versions of their work. However, that’s not to say that painters can’t also sell prints. You may also choose to take custom orders, creating a single piece of art for a specific order. The opportunities for how you sell your work are truly limitless, so think this through before you start selling your art online. It will affect if you need to work with a dropshipper or printing company. Here are several avenues to consider: Create your own original art: This is the most straightforward approach. You can sell original pieces that you create, such as paintings, pottery or digital illustrations. You can even print your work on merchandise products like t-shirts, cell phone cases and mugs via print on demand technology. License or resell work by other artists: Partner with a local or independent artist, or buy art that you can resell and license for reproduction. Artists may be open to a consignment arrangement, whereby you receive a percentage of each sale in exchange for handling marketing and transactions. Search the secondary art market: Buy artwork through galleries, dealer networks, auction houses or art fairs. This option may be more expensive (and require a very different strategy) than licensing or buying directly from an artist, but it could help you get your hands on a large collection of in-demand pieces. Take commissions. Custom pieces command higher prices because the buyer is paying for your time, not your inventory. Ask for a deposit before you start, agree the brief, size and deadline in writing and cap the number of revisions. Sell digital downloads. Printable wall art, digital brushes and pattern files sell with no printing, packing or shipping at all. Margins are high and one file can sell indefinitely, but you carry more risk of unauthorized sharing, so price for volume rather than scarcity. 03. Price your artwork for sale Correctly pricing the artwork you sell is important for the success of starting your business and for your own peace of mind. The trickiest part is landing on a price that attracts sales but doesn’t undervalue your work. This step will likely take some experimentation, research and analysis. You’ll want to keep the below factors in mind when naming your price: The time it took you to make the piece The cost of materials The cost of selling (e.g., commission rates) on a channel Your experience level The market value for similar artwork or products What you need to cover your business costs (e.g., overhead, marketing strategies, advertising, shipping) Once you have a handle on your costs and the going rate for similar pieces, you can start to set prices. Of course, pricing, especially for artwork, is not all about hard numbers. You may be able to command higher prices (and thereby higher margins) if you’re a more experienced or well-known artist. In another instance, a limited-edition, made-to-order or co-branded piece could warrant higher pricing as well. In any case, you’ll want to be consistent with how your items are priced across multiple channels. Remember to keep tabs on the constantly changing appetite of the industry, and while art isn’t generally a “discounted” product, you can still test promotions to entice buyers or clear out older inventory. Pricing gets easier when the store can hold the variations for you. Caitlin Grace, founder of Caitlin Grace Art, puts it plainly: “When I add a new print to my website, I can easily add options and variations for print size, framing options and so on at different price points. It makes it easy for me and seamless for customers, which is crucial for closing a sale.” Pricing original art vs pricing digital prints to sell Pricing original art and digital prints requires different approaches because each holds unique value. For original art, consider factors like material costs, time and the piece’s uniqueness. A simple formula to guide you is: (Material costs + (hours spent × hourly rate)) × multiplier The multiplier reflects things like your reputation or demand for your work. For example, if materials cost $50, you worked 20 hours at $20/hour and your multiplier is 2, the price would come to $900. This ensures your pricing reflects both your effort and the exclusivity of the piece. For digital prints, focus on accessibility and scalability. Use this formula: (Production cost + desired profit) × adjustment factor The adjustment factor depends on whether it’s an open edition (e.g., 1) or a limited edition (e.g., 2-3). For example, with a $10 production cost, $20 desired profit and a factor of 2, a limited-edition print would be priced at $60. This approach balances profitability with competitive pricing tailored to your audience. 04. Photograph your art Photography is key for selling art online. Even if buyers can’t see the real thing before purchasing, they need to get a sense of your product’s quality and condition. Use these tips as a guide: Quality camera: A quality camera will provide you with better image quality, low-light performance and a range of features to enhance your photography. Pairing it with a sturdy tripod will help eliminate camera shake and ensure stability. Neutral backdrop: Use a white or neutral-colored background for your images so that each product stands out without distractions. Proper lighting: Use diffused natural light (e.g., next to a large window) or artificial light that mimics natural light as best as possible. It minimizes glare and accurately captures colors. High-resolution: Photographs should be at least 300 DPI (dots per inch) so that customers can zoom in on details without losing quality. Angles: Feature multiple angles or views of each piece so buyers can understand its dimensions and texture. You can also include lifestyle shots showing how your art might look in different contexts. Edit images: Use photo editing software for color correction, cropping and resizing. You can also use design tools to create mockups of your art on products. 05. Set up your online store While you may already have a physical gallery or studio that’s open for business, an online presence can broaden your reach and serve to generate sales even when you’re asleep. Your online store should visually represent you as an artist and brand, and intrigue shoppers to continue scrolling. With Wix (which is arguably one of the best website builders for artists) you can create a completely customizable website that acts as your store and art portfolio in one. Utilize a unique eCommerce template and choose colors and fonts that match your branding and emotions you want your art to convey. You can even start a blog if you want to connect with your customers and share your ideas about the art world. Artists who move off marketplaces usually cite control rather than fees. Rosie Ferguson Gathings, who sells through Rosie Hues Fine Art, describes the shift this way: “Having your own website gives you a level of professionalism, creative freedom and ownership that is hard to achieve through marketplaces alone. It allows people to experience your work in a way that feels intentional and personal to your brand.” In addition, here are some other tips on how you can customize your website store and make it unique to you: Clarify what you sell: Your homepage should explicitly explain the type of art you sell. Make sure you include a paragraph or bullet points along with images that explain the inspiration behind your work. It’s also worth including an About section to let buyers know who you are and give them an opportunity to make a personal connection. Bring your products to life with photos or mockups: Display high quality images of your work out in the real world as a framed poster up on a wall or a tote bag hanging on someone’s shoulder. Achieve this either by setting up a photoshoot of your products or with the help of mockups. This will let buyers envision your work integrated into their own lives and make them more likely to make a purchase. Implement design features that make your website more interactive and user friendly. Two incredibly helpful elements include: Hover effects: Provide more information about a product each time a customer hovers over it. This will entice them to click and ultimately, make a purchase. Hover effects can be used to zoom in on a product, show it in a different setting or introduce a different version of the same product, such as an additional color scheme for the same item. Magnifying glass: Allow site visitors to zoom in on your product pages using a magnifying glass, giving them a view into the intricacies that make your artwork one of a kind. Include clearly displayed prices and store policies. Business transparency is incredibly important for building trust and retaining customers. For this reason, the prices of your work should be easily identifiable and clearly written next to each piece of artwork. In addition, include a section in your store that explicitly states your refund, delivery and cancellation policies. Make sure your check out process is simple. Nothing blows a sale quite like a complicated check out process. Poor UX design when someone is ready to buy can lead to potential customers getting frustrated and clicking off your site. To avoid them abandoning their cart, keep required fields to a minimum and make sure each step is clearly numbered. Wix helps eCommerce businesses recover lost sales with automated cart reminders. Lean into AI tools: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix Smart Chat, you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix Smart Chat overview for a deeper look at how it works. 06. Choose how to ship physical art The most important thing to keep in mind when shipping artwork is that you need to protect your piece from getting damaged. This means using sturdy packaging materials like bubble wrap, cellophane, packing peanuts or foam board. You should also consider investing in shipping insurance to protect yourself in case the artwork is damaged in transit. There are three primary shipping approaches you can use for physical art (be it a framed work, merchandise or other object) including: DIY: Pack and ship the artwork yourself. When you’re just starting a business selling art, this could be the most affordable option. However, as you scale, you’ll likely need to outsource work to prevent this step from cannibalizing your time. Third-party logistics partner (3PL): If you’re selling high-value artwork, you may want to consider using a professional shipping service like Arrow Express or ShipBob. Outsource fulfillment to a service that has experience handling high-value items like artwork, and has the materials to package it right. Print-on-demand or dropshipping website: This is a good option if you don't have the time or resources to ship, let alone create, artwork on your own. Dropshipping and POD providers handle all tasks related to printing, packaging and shipping your products. Keep in mind that the unboxing experience can impact a buyer’s impression of your brand. While you don’t need to necessarily go all-out in the packaging, always include clear instructions on how to safely unpack and care for your artwork. This will not only demonstrate your attention to detail, but also help ensure that your piece remains in pristine condition for a long time. 07. Promote your art Once your store is set up and ready to go, it’s time to start promoting your online art store. Harness the power of social media, email marketing and search engine optimization (SEO) to get the word out. Explore more: SEO tips for artists. Social media Create social media accounts specifically to promote your work and include a link to your online store in your profiles. On all channels, be authentic and help followers to get to know you by sharing what inspires you. Let your fans know if you’re excited about the launch of a new product, or when you spot a color combination that sparks your imagination. This will make your personal brand feel relatable and foster a more meaningful connection with your audience. Other helpful tips for social media marketing include: Create a social media calendar: You can also use social media as an outlet for announcing sales, discounts, contests and giveaways. Create a social media calendar so that your posts are designed and ready to go up by each holiday or special occasion that you’d like to commemorate. Announce new or upcoming products: Let your followers know each time you add a new item to your store with a post inviting them to check it out. You can also build anticipation by offering a sneak peek into something that’s about to be released, prior to putting it up for sale. This helps your fans feel like part of the process and keeps them more involved in your work, a big part of how to sell art online. Engage with followers with user-generated content: Cultivate a community around your work by building relationships with your followers. Share others’ posts featuring your products. These honest, real-life testimonials are gold. They show just how happy your customers are with their purchase, and they can make new customers excited about the items, too. Polls: Conduct quick polls with questions about your products, asking anything from which design your followers like better to which new items they’d like to see in your store. Be sure to respond to followers’ comments and messages with authentic, genuine replies. Email marketing Email marketing can be an incredibly effective and creative way for artists to market their work. The most important thing is to develop a strategy and stick to it. Start by including an email signup form on your website so people can easily subscribe to your mailing list. However, before you begin sending out emails regularly (once a month is a good place to start), be sure to have enough subscribers to make your efforts worthwhile. Using an email marketing tool is a good way to track open rates and engagement, organize your content and subscriber list and create branded, well-structured emails. Once you have a subscriber list, you’ll need to determine the type of content you want to send. As an artist, you have the opportunity to make your email incredibly creative and visually appealing by featuring your work. Your target audience will be more likely to open your emails if they find the content interesting worth their time. Images of new artwork, announcing gallery openings, images of yourself working, deals and discounts and short art blog posts are all types of content you could include. It’s also worth testing out a few different types of emails and seeing what performs best, then create more of it. The point of the list is that you own it. Caitlin Grace, founder of Caitlin Grace Art, has built hers to a scale that changes the risk profile of her business: “If my socials were deleted tomorrow, I know my business would survive because I have built a list of people who have subscribed, wanting to receive updates and stay in the loop about my art. Over 10K people have subscribed so far — this has been made possible thanks to Wix.” SEO To increase the chances of potential buyers finding you on Google, you’ll want to optimize your online store for SEO. This process includes incorporating a variety of content and specific keywords throughout your website. To get started, your Wix online store comes with SEO features including an SEO setup checklist. You can also use a free SEO tool like Google Keyword Planner or invest in a paid one, such as Ahrefs, to identify keywords and phrases people are searching for that are relevant to your niche. Try to incorporate shorter keywords, such as newborn photographer, as well as longer, more specific keywords like how to do newborn photography, throughout your website content. The combination will give you more opportunities for your store to rank on Google. Wix continuously improves Core Web Vitals scores across eCommerce storefronts for better search performance, helping your store stay fast and discoverable as it grows. 08. Manage your shop To manage your art shop, you will need to: Track your inventory: This includes keeping track of what artwork you have available for sale, where it’s located and its current status (e.g., for sale, on hold, sold). You can use a spreadsheet or inventory management software to track your inventory. Process orders: Once you receive an order for a piece of artwork, you'll need to process it and ship it to the customer. This includes packing the artwork securely, calculating shipping costs and creating a shipping label. Manage your finances: This includes tracking your sales and expenses, and making sure that you're profitable. You can use a simple accounting program or spreadsheet to track your finances. Printing items to sell: If you use a print on demand service such as Printful or Printify, then printing, packing and shipping are all taken care of for you. However, if you do this yourself, you’ll need to invest in a quality printer, ink and paper. Printing your own work can keep your costs down. However, as your business grows, you may find that you need to outsource the task as volume continues to increase. Handle the business side: Register your business, keep a separate business bank account and check whether you need to collect sales tax in the places your buyers live. Marketplaces often collect it for you, but on your own store the responsibility is yours. Creating and selling custom products has never been easier. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling, all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell, without ever leaving Wix. Laihha Organna, founder of Loinda Flow, runs her drops through exactly this setup: “Wix integrates with Printful, the platform I use to manufacture, ship and fulfill all my online orders. This makes it super easy for me to focus on creating new art.” 10 best platforms to sell art online 01. Wix Wix for artists provides multiple opportunities for selling your artwork online, helping you find the right fit for your needs as a freelance artist. Create your online store by choosing any of these eCommerce templates to get started. You can add Wix Stores to your site and connect it directly to Printful for a native print-on-demand workflow. This setup takes care of packaging, shipping and payment, so you can focus on selling digital illustrations, prints and other merchandise without worrying about fulfillment logistics. You can also integrate print on demand services, Printful or Printify, with your online store. That way, you’ll be able to custom-design a wide array of products, such as posters, T-shirts, mugs and much more, with these easy-to-use dropshipping apps. The fulfillment and shipping of the products will be taken care of by Printful or Printify for each new order. 02. Etsy Etsy is a marketplace for creative goods that specializes in handmade or vintage items and craft supplies. Sellers can create and customize elements in their shop, such as the shop banner and profile image. This is helpful when you're just starting out and learning how to sell art online. Etsy charges nominal listing and transaction fees. Their store comes with added marketing and promotional tools for managing orders and promoting your listings. Etsy merchants can also use the print on demand service Printify. 03. Society6 Society6 was founded in 2009 with the goal of carving a welcoming space for both independent artists and their audiences. This print on demand service offers a wide variety of products, from wall art to home decor, furniture and apparel. All order fulfillment aspects are taken care of by Society6, including printing and shipping. The website pays artists a set percentage of each product they sell. 04. DeviantART DeviantArt is one of the largest online communities for artists. Artists can personalize their profile and set up a shop to promote and sell their deviations, either in the form of commissioned work or prints and digital downloads. 05. Big Cartel Geared towards artists, makers and small brands, Big Cartel is a platform for creating and customizing stores for selling art online. The store can also be part of your online portfolio website. While Big Cartel doesn't charge listing fees, artists can choose from a variety of monthly plans depending on the amount of products in their store. For budding merchants, stores with five products or under are free of charge. 06. Shopify eCommerce platform Shopify allows users to set up their own storefront and sell products directly on their websites, social media platforms and other marketplaces. Artists can sell physical products, digital products, services and more. 07. Redbubble Redbubble is a marketplace for print on demand products created with user-submitted artwork. Designs can be printed in the form of posters, T-shirts, vinyl stickers, mobile phone cases and more. Redbubble coordinates the printing, shipping and customer service for each of its sales. In addition, artists can choose their preferred profit margin and retail prices, based on a set base per product. 08. Fine Art America Fine Art America is a large print on demand marketplace that ships worldwide. Artists can sell all types of art, from original canvases to prints to tapestries and home decor. Fine Art America takes care of both printing and shipping in one of their manufacturing facilities, and every shipment comes with a 30-day money-back guarantee. Sellers can set up a free standard membership or a Premium account for $30 a year which provides more exposure and sales opportunities. In addition to a practical storefront, Fine Art America also provides administrative and marketing tools for their clients including an online store, tools to create and send out newsletters and access to members-only groups. 09. Artfinder To sell their work on Artfinder, artists need to undergo an application process in which they submit a work sample and tell the company a bit about themselves. Artfinder will then select artists they want to work with to sell on their site, taking a 40% or 45% commission depending on the seller plan. Artfinder also requires a paid seller subscription on top of the commission. And unlike some other online art stores, Artfinder only allows artists to sell original artwork, with an emphasis on photography and paintings. They do not sell or produce prints. 10. UGallery UGallery also carefully selects which artists to feature on their site by requiring an application process. Their goal is for buyers to feel like instead of scrolling through a website, they are strolling through art galleries and connecting with the pieces in person. Everything showcased is handpicked with UGallery, providing a selectively curated and extremely upscale shopping experience. Once a piece is sold, UGallery splits the profit 50/50 with the artist. UGallery does not accept photography, digital art or reproductions such as giclée prints. How to protect your art from theft Protecting your creative work is crucial when you're selling your art, as plagiarism and copyright infringement are common challenges. Copyright gives you legal ownership of your creations, ensuring others can’t use, reproduce or share them without your permission. Registering your work with a copyright authority adds a layer of protection and provides a solid foundation for taking action if your work is misused. To safeguard your work from plagiarism, take simple, proactive steps. Add visible or semi-transparent watermarks to your online images to deter misuse. Sharing low-resolution versions on websites or social media prevents full-quality files from being exploited. Digital artists can also embed metadata to establish ownership in a discreet but effective way. Regularly monitor the platforms where you share your work to catch unauthorized use as early as possible. If infringement happens, you have options. Reach out to a copyright lawyer for advice on issuing cease-and-desist letters or pursuing legal claims. Many online platforms also offer takedown tools. Submit proof of copyright to quickly have stolen content removed. Protecting your work isn’t just about preserving your income. It is about honoring your creativity and ensuring your ideas get the recognition they deserve. How to sell art online FAQ Is it profitable to sell art online? Yes, it's possible to make a profit selling art online. However, it's important to be realistic about your expectations. The art market is competitive, and it takes time and effort to build a successful business. What kind of art sells the most online? Some of the most popular types of art sold online include: Abstract art Landscape art Portraiture Animal art Pop art Digital art However, it's important to note that there is a market for all types of art. If you create unique and high-quality artwork, you will be able to find buyers. How much does it cost to build a store to sell art online? The cost to build a website selling art online varies depending on the platform you choose and the features you want to include. If you sell your art on an online marketplace, you will typically need to pay a commission on each sale. If you create your own website, you will need to pay for hosting and domain name registration. How do I know if my art is worth enough to sell? The value of art is subjective, so there is no definitive answer to this question. However, there are some factors you can consider when pricing your work, such as the cost of materials, the time it took to create the piece and the demand for your type of art. How to sell art online for beginners? If you're a beginner, it's a good idea to start by selling your art on an online marketplace. This is a relatively easy way to get started, and you will have access to a large audience of potential buyers. Once you've gained some experience, you may want to consider creating an art portfolio and online store to sell your art. This will give you more control over your branding and pricing. What legal considerations should artists be aware of when selling art online? When selling art online, it’s crucial to understand the legal aspects of intellectual property rights, copyright and tax regulations. Make sure to credit and get permission for any images or references you use in your artwork. Familiarize yourself with the laws regarding reproductions and limited edition prints. Additionally, artists should familiarize themselves with sales tax laws in their state or country and ensure they are collecting and remitting the appropriate taxes on their sales. It may also be beneficial to consult a lawyer or accountant for guidance. What are the benefits of creating an FAQ page on an art website? Having an FAQ page on your art website offers numerous benefits. It provides efficient customer service by addressing common questions, saving both you and your customers time and effort without the need for direct communication. A well-written FAQ web page also establishes credibility, showcasing your knowledge and trustworthiness as an artist or online seller. By proactively addressing potential concerns or hesitations, it reassures customers and increases the likelihood of purchases. How can I use augmented reality to enhance the online art shopping experience? Augmented reality (AR) technology allows customers to virtually visualize art in their own space before making a purchase, enhancing the online shopping experience. Wix App Market offers applications such as Swift XR to integrate AR into your Wix online store. Is selling art online worth it? Selling art online can be a worthwhile endeavor due to its ability to reach a global audience and the flexibility it offers in managing your shop. However, it does come with challenges, such as high competition and the need to invest in strong marketing efforts to stand out. Success often depends on building a distinctive brand, pricing your work effectively and utilizing the right platforms.

Get the perfect domain for your dropshipping store: find your domain→ The best dropshipping suppliers for your eCommerce website offer a mix of competitive pricing, fast shipping, reliable product quality and easy integrations. The right choice depends on your niche and business model. Finding a reliable supplier is one of the biggest roadblocks to starting a dropshipping business. Many established companies are buried deep in search results, while others pose as reputable suppliers when they're actually poorly managed or outright scams. One way to lower that risk is to source through your store platform itself. Wix offers a comprehensive dropshipping website builder with a built-in marketplace sourcing millions of high-quality products to sell online. Below are 11 of the best dropshipping suppliers to get your business started, whether you're exploring B2B dropshipping, branded dropshipping or another dropshipping business idea. Build and grow your dropshipping business with Wix. Find in-demand products, add them to your store and sell without managing stock. The built-in Modalyst integration helps you find suppliers and automate orders. TL;DR: best dropshipping suppliers The best dropshipping suppliers offer a combination of competitive pricing, fast shipping, vetted product quality and easy integrations with your store. The right choice depends on your target market, product niche and budget. Some platforms focus on fast US and EU shipping, while others provide broader global catalogs or specialize in print-on-demand, supplier directories or inventory automation. Whichever you choose, Wix automates dropshipping with order routing and tracking once your supplier is connected. What to look for in a dropshipping supplier Feature Why it matters Shipping speed Faster delivery improves customer satisfaction and repeat purchases Product quality Vetted suppliers reduce returns and protect your brand reputation Pricing & margins Lower wholesale costs leave more room for profit Integrations Direct connections to your store automate orders and inventory Product range A wide catalog lets you test niches without switching suppliers Branding options Custom packaging and labels help build a recognizable brand 11 best dropshipping suppliers Spocket SaleHoo Worldwide Brands Modalyst Inventory Source DSM Tool Printful Printify AliExpress BigBuy Importify 01. Spocket Spocket offers a curated network of high-quality suppliers, primarily from the US and Europe, providing fast shipping and premium products across various categories. It’s known for its direct integration with platforms like Wix, making it an ideal choice for automated dropshipping. Pros: Spocket ensures fast shipping from local suppliers, with premium-quality products and branded invoicing options. Its user-friendly interface makes it easy to manage inventory and fulfill orders. Cons: Some premium suppliers are available only on higher-tier plans. Pricing: Free trial for 7 days. Paid plans start at $39.99/month. 02. SaleHoo New Zealand-based SaleHoo was founded in 2005 and supports a merchant community that has grown past 137,000 members. SaleHoo is a search directory that features more than 8,000 suppliers and gives you access to more than 2.5 million different types of products, across a variety of types of businesses. Pros: It's difficult to find legitimate dropshipping suppliers offering brand name companies. SaleHoo verifies every supplier and guarantees that its products are legal and authentic. They also have exceptional customer service and a robust resources center. Cons: SaleHoo is a directory, not an integrated technology solution for your store. You cannot sync products directly from suppliers on their database. Furthermore, while the database has 1000s of pre-vetted suppliers, it needs to be refreshed and updated with newer vendors. Pricing: Starts at $9/month (billed annually). 03. Worldwide Brands Worldwide Brands is a U.S.-based company that was founded in 1999 by power eBay seller Chris Malta. Worldwide Brands is one of the oldest incumbents in this space. Like SaleHoo, Worldwide Brands helps you find and learn about wholesalers and distributors from around the globe. Worldwide Brands boast of more than 16+ million certified products. Pros: One of the advantages of being a veteran in the industry is that you can build up an impressive menu of options. That is precisely what Worldwide Brands has done well. Cons: Suppliers on their platform will require that you have a tax I.D. before they do business with you. This can add friction when starting new relationships through the platform. Beyond this, their customer service is limited. They do not offer live chat, and their email support takes almost two business days to get back to you. Pricing: $299 one-time payment for lifetime access. 04. Modalyst Modalyst is dropshipping automation software for online businesses. It offers automation tools to streamline starting a dropshipping business and a large marketplace of high-quality suppliers and best dropshipping products. Modalyst also has an official partnership with AliExpress. Through this partnership, eCommerce store owners (see our guide on what is eCommerce) get access to the AliExpress Dropshipping Center, analytics on trending products and a suite of tools to import and sell AliExpress products directly on their storefronts. The site also offers integrations with the Wix eCommerce platform. You can also manually upload their products to your store via CSV file. Through AliExpress, Modalyst connects you directly to: 100+ million dropshipping products 4,000+ product categories Analytics on best selling AliExpress products Chrome Extension to import products and sync customer orders in a single click Pros: Modalyst has a curated Marketplace of its own with US and EU-based suppliers and they thoroughly vet them to ensure that they’re willing to meet their high standards. Further, all dropshipping suppliers on its Marketplace must meet strict return, shipping and pricing requirements, all of which are pre-negotiated by Modalyst. This means that, as a merchant, there is no need to hammer out separate deals with each supplier you work with. Cons: You must upgrade to the Pro plan to add premium, brand name products to your store. A transaction fee also applies on every sale, which affects your margin on lower-priced items. Pricing: Free plan available, paid plans start at $35/month. 05. Inventory Source Inventory Source is a US-based dropshipping provider that has been in business since 2002. Inventory Source is both an inventory management tool and catalog of suppliers, with integrations to eCommerce platforms and online marketplaces. Their inventory management module manages price markup, low stock limits, custom categories and product filters. Merchants can integrate their own existing suppliers as well as use the supplier directory. Their supplier directory includes product details, images, pricing and current stock levels and gives you access to 200+ suppliers across the USA and China. Their dropshipping suppliers have extensive catalogs, with some containing tens of thousands of products. Overall, these products span 30 different categories, including clothing, electronics, books, outdoor items and pet supplies. Pros: Inventory Source updates your product inventory and virtual storefront with the latest data from your suppliers. They also route orders to your suppliers and sync the shipment details with customers automatically. Cons: The entry-level plan caps how many supplier integrations you get, and each additional integration costs extra per month. Pricing: Free plan available, paid plans start at $199/month. 06. DSM Tool DSM Tool is an automation solution designed to streamline your dropshipping business on eBay. Their tools allow you to add products to your eBay store from various vendors, including Walmart, Sears, Aliexpress and Amazon U.S., UK, France, Germany and Canada. Pros: DSM Tool offers a free tier for testing, and paid tiers raise the listing cap substantially. Beyond AliExpress, it connects you to other catalogs such as Walmart and Amazon, so you can choose a supplier and start selling immediately. Cons: DSM Tool only has 50 dropshipping suppliers in its database, which is relatively limited when compared to the competition. Pricing: Free plan available, with paid tiers billed monthly. Check the current rates before subscribing. 07. Printful Printful is an on-demand order fulfillment platform that fulfills and ships products, including clothing, accessories and lifestyle items for eCommerce entrepreneurs. Printful offers a variety of features, including direct integrations, design and photo services and fulfillment arms in both North America and Europe. If you are an entrepreneur or small business owner who wants to start selling online, Printful can help you jumpstart your online business. To get started, link your store with Printful. Once you are connected, you can design products and see how they’ll look in real life with their online mockup generator. You can add as many products as you want to your storefront, and no inventory will be printed until an order is placed. That means you do not have to store any inventory. You can then promote your dropshipping store to start making sales. When you make a sale, Printful will print it, pack the item and ship it directly to your customer for you. Printful was founded in 2013 and is the industry leader in print-on-demand dropshipping. Pros: Printful is located in both the United States and Europe, meaning delivery to customers is fast and localized. You will face no problems selling to a global audience. Printful ships from facilities in both regions, which keeps delivery times short for US and EU customers. Further, with Printful, you can add your brand logo to a shipping label and also create a packing slip. Plus it’s easy to integrate Printful with eCommerce platforms like Wix. Cons: Their product catalog focuses mostly on clothing. Likewise, shipping fees can add up so you'll need to make sure to incorporate the costs into how much you charge. Pricing: No setup fees or ongoing membership costs. Creating and selling custom products has never been easier. With Wix's on-demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. Just pick a product, upload your design and start selling, all from your Wix dashboard. And whether you're just starting out or scaling up, Wix supports scalable eCommerce operations as a high-performance commerce platform that serves businesses from small online stores to high-revenue brands generating $5M–$30M+ in annual revenue, with omnichannel sales across online marketplaces and social platforms. 08. Printify Printify is a dropshipping and print on demand company for small businesses. They provide custom printing solutions on a wide range of items including clothing, gift and novelty items and accessories. Pros: Printify has a strategic partnership with multiple print providers around the world. These providers are located in major regions, including the U.K., the USA, Canada, China, Germany and the Czech Republic. Printify has integrations with various eCommerce solutions, including Etsy, eBay and Wix. Beyond this, they offer a merchant protection policy that covers image quality control, reprints and refunds. Cons: Printify, compared to Printful, has fewer customization and branding options and integrations with fewer sales channels and third-party marketplaces. Pricing: Free plan available, paid plans start at $39/month. Learn more: How to start a print on demand business 09. AliExpress AliExpress, a subsidiary of Alibaba, is a global eCommerce catalog headquartered in China. While their DNA is direct-to-consumer, they have an enormous market of online businesses sourcing products directly from the vendors listed on their platform. Pros: AliExpress costs nothing to use, so you only pay for a product after a customer has ordered it. The catalog is enormous, which makes it a low risk way to test whether a niche has demand before you commit to a paid supplier platform. Cons: Standard shipping from China regularly runs two to four weeks or longer, and quality varies from one seller to the next because listings are not centrally vetted. Packaging is generic, so building a branded unboxing experience is difficult. Pricing: Free to use. You pay only the product cost and shipping on each order. 10. BigBuy BigBuy is one of the leading dropshipping providers in Europe. Headquartered in Spain, it’s a B2B eCommerce company that sells thousands of items to businesses of all kinds. It specializes in merchants who resell their products through the online channel. Pros: BigBuy warehouses stock inside Europe and ships across most of the EU within one to two days, which is a genuine advantage over suppliers shipping from Asia. Its catalog runs to hundreds of thousands of products spanning many categories. Cons: The cost structure is heavier than most options on this list. A monthly subscription, a one time registration fee and separate paid connectors for each store or marketplace integration all stack on top of each other, which makes BigBuy a poor fit for early testing. The European focus also works against you if most of your customers sit outside the EU. Pricing: Monthly subscription plans for dropshipping, plus a one time registration fee and per connector charges. Confirm the current rates before you sign up. 11. Importify Importify simplifies dropshipping for both new and experienced merchants, enabling quick product imports from suppliers like AliExpress and Amazon directly to online stores. Its intuitive interface and straightforward setup cater to users across all levels, enhancing product variety with ease. Designed for eCommerce platforms like Wix, Importify streamlines supplier management and order fulfillment, making it an essential tool for efficient online store operations. Key Features: Product Importer: Seamlessly import product listings from 25+ supplier marketplaces including AliExpress, Alibaba, Amazon and Walmart. Supplier Management: Maintain a curated list of reliable suppliers. Override or switch suppliers with one-click. Order Optimization: Place orders faster and minimize manual work through automations. Pros: User-Friendly Interface, Excellent Customer Support and Efficient Operations: Importify excels in providing a seamless and hassle-free experience, praised for its intuitive design, prompt customer service, and time-saving automation, making it a top choice for both beginners and experienced dropshippers. Cons: There is no free plan available. Pricing: Free trial available, paid plans start at $14.95/month. This list is not exhaustive, but it highlights the solutions that deliver the most value for online merchants. Expect it to evolve as new platforms enter the B2B eCommerce space. Use it as a starting point when you are working out how to start your business. Editor's note: Pricing information up to date as of August 27th, 2026. Ready to start selling? Create your dropshipping business today. What is dropshipping? Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a customer places an order, the store purchases the item from a third-party supplier and has it shipped directly to the customer. Dropshipping can be a great way to start selling online with little upfront investment. You don't need to worry about storing inventory or shipping products, which can save you a lot of time and money when starting a business. "Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” – Bruno Brito, dropshipping specialist and CEO of Empreender Learn more: Is dropshipping worth it? How to find a dropshipping supplier? Online dropship and wholesale supplier directories can make it easier and quicker to find suppliers for your business (especially when considering certain dropshipping niches). These research tools are encyclopedic, listing and categorizing thousands of dropshipping suppliers and their product offerings. Some of these directories are free but the paid ones tend to vet and research their suppliers thoroughly before publishing them to their sites. Vetting suppliers takes quite a bit of time. For those with limited resources, that vetting is usually a premium worth paying for. On top of that, you can research whether a supplier is legitimate using search engines, looking for testimonials, verified reviewers and other resources. How to spot bad dropshipping suppliers Knowing which suppliers to avoid matters as much as knowing which to choose. These five checks will help you spot a bad one before you commit. Check for negative reviews: Read reviews from other businesses that have used the supplier. If there are a lot of negative reviews or the supplier has a poor reputation, it's a red flag. Beware of low prices: If the prices are too good to be true, they probably are. Be wary of suppliers who offer prices that are significantly lower than their competitors. Ask about shipping times: Make sure the supplier can ship the products you want to sell to your customers in a timely manner. If the shipping times are too long, it could lead to customer dissatisfaction. This is also a good way to make sure the supplier is easy to communicate with. If they're slow to respond to emails or phone calls, or they're not responsive to your questions, then it won't be a good fit for you. Get quotes from multiple dropshipping suppliers: Compare prices and shipping rates from multiple suppliers before you make a decision. This will help you ensure that you're getting the best deal. Pay attention to how transparent the supplier is about pricing, too. If they don't disclose all of the fees involved in shipping and handling, or they use hidden charges, then look elsewhere. Be clear about your expectations: Make sure the supplier understands what you need and what you expect from them. This will help to avoid any misunderstandings down the road. If they're not willing to customize their products or services to meet your needs, it's a bad sign. How to approach a dropshipping supplier Before you reach out to a supplier, take some time to research them online. Read reviews from other businesses that have used them and check their website for information about their policies and procedures. This will help you to avoid wasting your time with suppliers who are not a good fit for your business. Once you get in contact with suppliers, be clear about what you're looking for. This includes the products you want to sell, the quantities you need and the shipping times you require. The more specific you can be, the better. Your first message to a supplier should cover the following. Your name and contact information The products you are interested in dropshipping The quantities you need The shipping times you require Your budget Any other relevant information It's also a good idea to attach a product catalog or other information about your business to your initial contact. This will help the supplier understand your needs and see how they can help you. Once you have found a dropshipping supplier that you're interested in working with, it's important to build a good relationship with them. This means being responsive to their inquiries, communicating clearly and being honest about your expectations. By building a good relationship with your supplier, you can ensure that they're willing to go the extra mile to help you succeed. Tips for working effectively with dropshipping suppliers Working with dropshipping suppliers can lead to a profitable business but it requires careful planning and effective communication. These practices will help you get more out of the relationship. Choose reliable and reputable wholesalers: Select dropshipping wholesalers with a proven track record of reliability and positive reviews. Research potential suppliers thoroughly, considering factors such as shipping times, product quality and customer service. Opt for wholesalers with transparent business practices to avoid complications. Communicate effectively: Establish clear and open communication channels with your dropshipping wholesalers. Regularly check in, seek updates on stock levels and inquire about any changes to their processes. Effective communication helps prevent misunderstandings and ensures a smooth working relationship. Prioritize customer support: Choose a supplier with responsive, reliable customer support to handle any issues quickly and efficiently. Whether it’s delayed shipments, damaged products or inventory errors, strong support ensures problems are resolved fast. This helps you deliver a smoother, stress-free experience for your customers. Test product quality: Before committing to a partnership, place sample orders to assess the quality of the products and the efficiency of the wholesaler's fulfillment process. This firsthand experience allows you to evaluate the products' condition upon arrival and the overall customer experience. Negotiate favorable terms: Negotiate terms that benefit your business, such as discounted prices for bulk orders, flexible payment terms or priority processing for your orders. Establishing mutually beneficial terms helps improve your profit margins and strengthens your overall partnership with the dropshipping wholesaler. Automate processes: Use automation tools and software to streamline order processing, inventory management and communication. Automation not only saves time but also reduces the risk of errors in order fulfillment. Look for tools that integrate seamlessly with your eCommerce platform and the systems used by your dropshipping wholesalers. Dropshipping suppliers FAQ How do I verify the legitimacy of a dropshipping supplier? To verify a dropshipping supplier's legitimacy: 1. Check their business registration 2. Read online reviews about them, make sure to read a lot 3. Request references 4. Verify their contact information 5. Ask for product samples to really test quality 6. Check industry associations 7. Investigate their online presence, including their website How do I negotiate terms with dropshipping suppliers? To negotiate the best terms with your dropshipping suppliers you should: 1. Research market rates 2. Build relationships first 3. Demonstrate potential volume 4. Request bulk discounts 5. Discuss exclusivity options 6. Negotiate minimum order quantities 7. Ask about payment terms 8. Discuss shipping and return policies Can I use multiple dropshipping suppliers for my store? Yes, you can use multiple dropshipping suppliers for your store. Benefits include wider product range, reduced risk of stock-outs, competitive pricing, potentially faster shipping with geographic diversity and increased product availability. How do I handle quality control with dropshipping suppliers? To effectively handle quality control with dropshipping suppliers order samples regularly to test quality. Make sure to monitor customer feedback closely and address any complaints. Set your own clear quality standards and hold suppliers to them, you can even implement a supplier rating system and conduct periodic supplier audits. What are the pros and cons of domestic vs. international dropshipping suppliers? Pros of domestic suppliers: Faster shipping times Lower shipping costs Easier communication Simpler returns process Familiar quality standards Cons of domestic suppliers: Higher product costs Limited product selection Pros of international suppliers: Lower product costs Wider product variety Unique items Cons of international suppliers: Longer shipping times Higher shipping costs Potential language barriers Complex customs procedures Variable product quality and harder to test Can I white-label products from dropshipping suppliers? Yes, many dropshipping suppliers offer white-label options. This allows you to add your brand logo to products, customize the packaging, create unique product labels, offer personalized invoices, develop custom product variants and design brand inserts. How do I integrate dropshipping suppliers with my ecommerce platform? To integrate dropshipping suppliers with your Wix eCommerce platform: 1. Use Wix's Modalyst app for automated dropshipping 2. Use Printful app for print-on-demand products 3. Add Spocket app for US/EU suppliers 4. Implement Printify for custom products 5. Use DSers app for AliExpress automation 6. Manually add products using Wix's product upload feature 7. Sync inventory with CSV file imports 8. Use Wix's API for custom integrations 9. Set up automatic order forwarding to suppliers Is dropshipping legal in the US? Yes, dropshipping is legal in the US. It's a legitimate business model where you sell products to customers without holding any inventory. Instead, you purchase the items from a third-party supplier who ships them directly to the customer. Is dropshipping still profitable? Dropshipping can still be profitable, but success largely depends on factors like choosing the right products, effective marketing strategies and understanding market trends. The profit potential remains significant if you focus on in-demand products and manage your business efficiently. Is $100 enough for dropshipping? Starting a dropshipping business with $100 is possible but will require careful planning. The majority of the budget will likely need to go toward initial marketing, such as running basic ad campaigns or promoting on social media. While $100 can help you get started, scaling the business will require reinvesting profits into advertising, platform fees and possibly better tools. Who is the highest paid dropshipper? The exact earnings of the highest-paid dropshippers aren't publicly disclosed, but some individuals, like Gretta van Riel and Kevin Zhang, have built multi-million-dollar businesses through dropshipping. Gretta van Riel is known for creating several successful eCommerce businesses, while Kevin Zhang generated millions in revenue by creating effective marketing strategies. Do dropshipping suppliers require a minimum order quantity? Most dropshipping suppliers do not, because the model is built around shipping single units directly to your customer. Minimum order quantities usually appear when you move into wholesale, private label or custom packaging, where a supplier produces a batch specifically for you. Confirm the policy in writing before you list a product, since a supplier that enforces a minimum cannot fulfill a one-item order. What is the difference between a dropshipping supplier, a wholesaler and a dropshipping agent? A dropshipping supplier holds stock and ships single orders directly to your customers. A wholesaler sells to you in bulk at a lower unit cost, which means you handle storage and fulfillment yourself. A dropshipping agent is a person or agency that sources products on your behalf, negotiates with factories and runs quality checks, which suits sellers who have moved past testing and want more control over sourcing. Do you need a business license to work with dropshipping suppliers? Requirements vary by supplier and by location. Marketplace platforms and app-based suppliers generally let you start without one, while established US wholesalers often ask for a tax ID or reseller certificate before opening an account. Check what each supplier requires early, because sorting out registration after a customer has ordered creates delays you cannot explain away. Dropshipping product ideas to sell T-shirt dropshipping Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Pet dropshipping Private label dropshipping

Get the perfect domain for your POD store: find your domain→ The best print-on-demand companies offer reliable fulfillment, quality prints, a wide product range and direct integration with your online store, all with no inventory to manage. You need a partner that fits how you work, from turnaround times to customer service and product range, so here's a rundown of the top print-on-demand platforms plus practical tips to help you choose the best one for your business. Start a print-on-demand business without inventory or shipping. Choose products, add your designs and launch a fully customizable Wix store with built-in Printful integration. Manage orders and marketing from one dashboard. TL;DR: best print-on-demand companies Choosing the right POD partner is about finding one that fits your business needs and offers quality products, reliable fulfillment and great support. Every platform has its own product range pricing, branding options and shipping capabilities. Wix makes it easy to design, sell and dropship custom merch directly from your dashboard, with printing, fulfillment and worldwide shipping handled automatically. You'll learn: What print-on-demand companies are The best POD platforms and their perks How to choose the right POD partner for your business A look into how POD production and fulfillment work Tips for profitability and common challenges Branding copyright and integration options What are print-on-demand companies? Print-on-demand (POD) companies are businesses that facilitate the printing and shipping of custom products without requiring businesses to hold any inventory. They provide a convenient and cost-effective solution for individuals and businesses to create and sell personalized products without the upfront costs of printing and storage. Wix offers print-on-demand solutions for every type of business and industry, from small creative shops to established retail brands. Wix and Printful take the heavy lifting out of launching a print on demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It's a full solution for anyone serious about turning their creativity into a real business. - Rebecca Tomasis, Head of Organic Growth Marketing at Wix Top print-on-demand companies Print-on-demand companies split into two production models, and it's the difference that most affects your margins and your quality control. Platforms that print in their own facilities give you consistent output across every order, while platforms that route to a partner network usually cost less and produce closer to your customer, at the cost of some variation between the facilities handling the same product. Platform Best for Starting price Modalyst Mixing POD with ready-to-sell stock Free, from $35/mo Printful Brand-led sellers who want print consistency Free, pay per order Printify Widest catalog at the lowest base cost Free, from $39/mo Tapstitch Premium apparel and streetwear brands Free, pay per order PrintKK Testing niches across many categories Free, from $9.90/mo Gelato International sellers needing local production Free, paid tiers Podbase Tech accessories and giftable items Pay per order Artelo Fine art prints, framing and gallery work Pay per order Gooten Scaling brands that want routing flexibility Free, pay per order CustomCat Fast US fulfillment Free, paid Pro tier Redbubble Artists who want marketplace traffic Free JetPrint Custom watches and accessories Free Society6 Artists selling wall art and home decor Free Zazzle Personalized gifts, weddings and events Free Printy6 Custom footwear and all-over print Free Amazon Merch on Demand Reaching buyers without driving traffic Free, invite only 01. Modalyst Rated the top dropshipping software by Fast Company, Forbes and others, Modalyst is a longstanding leader with newly minted print-on-demand capabilities. Its POD capabilities, powered by Kornit, are dedicated to supporting sustainable practices and still ensuring high-quality, on-demand prints. It flaunts a wide range of products and suppliers, including brand names and can accommodate fast domestic shipping across the U.S. and Europe. Modalyst was serving more than 350,000 eCommerce stores when Wix acquired it in 2021, and it integrates directly with any Wix eCommerce store. Product selection: Modalyst offers an impressive selection of print-on-demand business ideas and products, including home accessories, clothes, pet toys, accessories, jewelry, makeup and purses. Get access to high-quality (and highly vetted) suppliers that can ship orders to your customers quickly and reliably. Pricing: Modalyst’s free plan includes unlimited orders and access to all of its core platform features. However, you will be limited to non-premium suppliers and 25 products. A Start Up plan at $35/month raises the product limit to 250. The Pro plan at $90/month will let you work with premium suppliers and benefit from shorter shipping times with no product limits. A 5% transaction fee applies on all plans. Production and fulfillment: Because Modalyst has so many products already in stock, it can fulfill most orders in one to two business days. Modalyst also works with a multitude of U.S. and E.U. suppliers that can also fulfill POD orders quickly. Special features: Supplier management tools, digital purchase orders, formatted product lists, branded invoices, seamless integration with Wix eCommerce Pros Access to both “ready to sell” and POD products on the same platform High-quality products from well-known, highly rated manufacturers One-click integration with many online stores, including Wix eCommerce Free plan available Cons Monthly plan required to take advantage of premium benefits Start your print-on-demand business with Wix. Choose products, add your designs and launch your fully branded store. Learn more: Clothing dropshipping Pet dropshipping Beauty dropshipping Jewelry dropshipping 02. Printful Another incumbent POD software, Printful prints its products in-house and prides itself on quality workmanship. With Printful, you get your own storefront. Printful additionally enables easy integration with platforms like Wix eCommerce and marketplaces like Etsy and eBay. You can choose from a wide variety of designs or make your own, using its graphic design, photography or video-making services as needed for self-publishing capabilities. Established businesses often prefer to have their own branding on products. Being geared toward entrepreneurs and businesses, Printful provides high-quality white label products with customization options for labeling and packaging. Product selection: Choose from hundreds of premium products across various categories, including apparel, phone cases, homeware and jewelry. Printful print-on-demand offers a line of eco-friendly products for consumers and merchants interested in sustainability and the environmental issues involved in retail businesses. Pricing: Printful is a free-to-use platform with no minimums. Products are priced per item, so you only pay for what you sell. You can use Printful’s helpful payments guide to decide which prices and margins will work best for your type of business. You can alternatively buy from Printful in bulk, should you prefer. Production and fulfillment: Printful offers warehousing services in addition to its POD/dropshipping services. POD products are shipped as quickly as two days for efficient logistics management. Meanwhile, its global network of in-house and partner facilities unlocks worldwide shipping at competitive rates. Special features: Creative services, white labeling, custom packaging, branded pack-ins, local fulfillment, product personalization tool Pros Bulk order and monthly volume discounts Eco-friendly products for niche markets In-house printing and high quality assurance Ready-made integration with Wix eCommerce and other online stores Pre-made designs and a mockup generator Cons Higher production fees than some other print-on-demand companies Narrower product line compared to some other print-on-demand services Creating and selling custom products has never been easier. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling, all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell without ever leaving Wix. The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line—no tech headaches, just instant access to Printful's catalog, instant mockups and seamless store setup, all within the Wix dashboard. - Chris Victory, head of partnerships at Printful 03. Printify Printify print-on-demand is another veteran in the game. They provide a large variety of custom-designed apparel, homeware and accessories, covering all classic print-on-demand products. You can also design your own products, maintaining ownership of your designs. Though Printify doesn’t offer you a storefront of your own on their site, it does integrate and automatically sync with online store platforms and marketplaces, including Wix eCommerce. As a platform that caters to business-minded designers and artists, Printify allows you to order samples of your custom products. This way, you can ensure you’re satisfied with the quality of both the products and printing before you dive in and start selling. Product selection: Printify offers more than 1,300 products, including a large variety of custom-designed apparel, homeware and accessories. Pricing: Printify’s free plan allows up to five online stores per account with unlimited designs and no minimums. Premium accounts go for $39/month, or $24.99/month billed annually, and allow up to 10 stores with unlimited product designs and a 20% discount on all products. Enterprise accounts are reserved for merchants who receive more than 10,000 orders per day. Pricing is customized. At every tier, Printify gives you fixed prices for products and shipping, so you’ll always know your expenses and can price accordingly. Production and fulfillment: Printify lets you choose from multiple print providers worldwide, so you have more control over your margins and can reduce your risk of out-of-stocks. By choosing a printer that's located nearby your customers, you can benefit from fast shipping times. Printify additionally offers warehousing for any of your store's products, be it items manufactured by other POD platforms or local manufacturers. Special features: Global print network, Experts Program Pros Some of the lowest prices in the industry Bulk order discounts Easy integration with Wix eCommerce and other online stores Free design tools and mockup generator Cons Fewer branding options compared to some other POD companies Quality may vary depending on printer chosen Monthly subscription required if you have more than five online stores 04. Tapstitch Tapstitch is a fashion-first print-on-demand and dropshipping platform built for entrepreneurs who want to create a real clothing brand, not just sell basic merch. With a catalog with hundreds of premium garments, Tapstitch is geared toward sellers who want higher-quality apparel with stronger design flexibility. The Tapstitch Wix integration lets you design products, sync them to your store and have Tapstitch handle fulfillment and delivery with zero upfront costs. Product selection: Tapstitch offers customizable premium apparel items, including t-shirts, hoodies, jackets, leggings, dresses and more, with both targeted print and all-over print options available. Pricing: Tapstitch is free to sign up with no monthly subscription fees. You only pay for product fulfillment when a customer places an order, and there are no order minimums. Production and fulfillment: Tapstitch fulfills orders on demand and ships directly to your customers, with no inventory required. Orders can be shipped in customizable packaging for a branded unboxing experience. Special features: Free drag-and-drop design tool, all-over print support, direct Wix integration, customizable packaging, no subscription fees. Pros No subscription fees: pay only when you get an order Premium apparel products with strong design flexibility Free design tool with both targeted and all-over print options Native Wix integration with seamless store sync Customizable packaging for a branded customer experience Cons Focused primarily on apparel, less suited for sellers looking for a wider range of non-clothing product categories 05. PrintKK If you need a print-on-demand platform with a wide product selection, versatile pricing and worldwide fulfillment, PrintKK could be a good choice for you. This platform is built for sellers who want a wide product range and cost control, so you'll find it especially useful if you're testing different niches or managing multiple product lines. PrintKK connects directly with major eCommerce platforms like Wix eCommerce so you can sync products, manage orders and automate fulfillment without extra steps. It also supports integrations with other marketplaces, helping you sell across different channels from one backend. Product catalog: PrintKK has hundreds of customizable items in categories like apparel, accessories, home decor, drinkware, bags and seasonal products. The catalog has more niche items than most POD platforms like car accessories, pet products and specialty gifts. Pricing: You can sign up for free and start selling right away with no upfront cost required. PrintKK offers three membership options: the Free Plan ($0.00/month), the Basic Plan ($9.90/month) and the Pro Plan ($19.90/month). Paid plans unlock deeper discounts on branded products, more monthly AI tokens and bigger coupon savings. The more you sell, the more these perks can add up. Production and fulfillment: PrintKK teams up with manufacturers around the world, mostly in Asia, to keep your product costs down. Production usually takes a few days before your items are shipped. While they deliver worldwide, shipping might take a bit longer than with local companies. Special features: Bulk order discounts, a wide product variety, automated order syncing, global shipping support, member pricing tiers and custom branding options for packaging on select products. Pros Large and diverse product catalog including niche items Competitive base pricing with additional member discounts Easy integration with Wix eCommerce and other platforms Good option for testing new product ideas at a lower cost Cons Longer shipping times compared to local services Fewer built-in design tools than some other platforms 06. Gelato Gelato is a fast-growing print-on-demand company that’s designed to give eCommerce businesses a competitive differentiator: speed. It promises to deliver most orders within 72 hours, allowing businesses to compete with the likes of Amazon. A fully integrated solution for customized print products, Gelato is great for entrepreneurs, creators and even enterprises. Gelato fully integrates with multiple online stores, including Wix eCommerce and third-party marketplaces. Because it prides itself on its ability to facilitate local delivery, Gelato offers a more sustainable solution for artists and creators who are interested in reducing their overall carbon footprint. Product selection: Gelato offers more than 90 popular product types, including apparel, wall art, mugs, photo books and stationery. Pricing: Signup is free with no minimum purchase. You only pay for what you produce. Gelato's product prices do not include shipping. Paid Gelato+ and Gelato+ Gold subscriptions add product and shipping discounts that scale with order volume, so the higher tiers pay off once you are shipping consistently. Check current plan pricing before you commit, since Gelato has revised its tiers more than once. Production and fulfillment: Gelato offers local production with more than 130 print partners in 32 countries. Special features: Sandbox environment, 24/7 customer support, sustainable source materials, next-day production, 100% quality guarantee, prepaid wallets, white label payment solution, local currencies Pros Products produced locally and delivered within 72 hours Fully integrates with online stores and third-party marketplaces Intuitive design editor Cons Product prices don’t include shipping Need premium subscription to access special fonts and additional graphics or stock images 07. Podbase Podbase is a modern print-on-demand platform built for entrepreneurs who value speed, quality and control. Unlike many competitors that outsource fulfillment, Podbase manufactures every product in-house, ensuring consistent print quality and reliable delivery. With most orders shipped within 24 hours and a catalog focused on high-margin tech and lifestyle products, it’s quickly becoming a top choice for eCommerce brands. Podbase’s intuitive dashboard, live order tracking and store integrations make it easy to launch and scale your POD business without complex setups or hidden costs. Whether you’re selling custom phone cases, wall art or mugs, Podbase helps creators deliver premium products that stand out. Product selection: Podbase specializes in customizable tech accessories and giftable products, giving creators a fresh way to sell personalized everyday items through print-on-demand. Production and fulfillment: Podbase handles in-house production and fast global fulfillment, with integrations and automated workflows that make selling seamless from order to delivery. Special features: Podbase enhances your storefront with automated workflows, real-time tracking and custom branding options that help your products feel premium from purchase to delivery. Pros: Industry-leading 24-hour turnaround Consistent product quality and color accuracy Easy-to-use interface, ideal for new sellers Competitive margins (up to 100%) Excellent merchant support via live chat Cons: Smaller product catalog than all-purpose POD platforms Limited to tech accessories and lifestyle items 08. Artelo Artelo is a print-on-demand provider specializing in wall art. Unlike some POD platforms that rely on third-party suppliers, Artelo works directly with artists as both the printer and software provider. This direct model can offer greater transparency and printing consistency, often leading to better pricing since no middlemen are involved. Artelo specializes in high-quality fine art printing, archival prints and custom framing, making it ideal for artists and photographers looking to sell museum-grade wall art. Artelo’s software platform is easy to use and integrates with various eCommerce channels, including Wix. With functionalities such as bulk listing creation, templates and in-app smart-object mockups, Artelo makes it easy to scale your listings. Product selection: Artelo offers dozens of paper and framing options for artists to create a broad range of art prints, posters, gallery art and wall art sets Production and fulfillment: Artelo’s production is in-house and made in the USA. Orders are typically processed within 1-2 business days and shipped directly to customers. Artelo ships internationally, but some regions like Asia and Australia have longer lead times. Special features: Artelo doubles as a wholesale platform where artists can fulfill bulk orders and stock up physical locations with retail-ready products. Artelo uniquely offers various gallery and wall art set configurations, allowing artists to broaden their art catalog. Pros Extensive wall art catalog with paper, framing and branding options. Premium materials options like fine art and giclée printing, glass covers and oak frames. Consistent color reproduction and affordable pricing. On-location customer support with account setup and migration support. Wholesale pricing and retail-ready packaging options. Cons Limited to wall art (no apparel or other categories) Slow shipping times to some countries and regions 09. Gooten Gooten bills itself as the perfect print-on-demand company for eCommerce brands that want to scale. On Gooten, you can sell your own designs or sell another artist's designs with his or her permission. It's possible to integrate Gooten with online stores. However, you may need a developer’s help to integrate using the Gooten API. With a simple user interface and automated order tracking solutions, Gooten is becoming a popular option among many merchants. It offers efficient production and shipping times and it’s gaining a reputation for quality packaging for fragile items like mugs, ceramics and glassware. Product selection: Gooten offers more than 150 product lines, including apparel, wall art, drinkware, homeware, stationery and products geared toward babies and pets. Pricing: Signup is free with zero membership, monthly or setup fees. You only pay when a customer places an order. Gooten does offer paid partnerships under its VIM (Very Important Merchant) loyalty program. These are paid programs with customized pricing, so you must talk to a sales representative at Gooten to activate them. Production and fulfillment: Gooten boasts more than 70 global routing locations, with an average of 1.7 production days and 3.8 shipping days. A majority of its products are printed in the U.S., although Gooten does offer international fulfillment options as well. Special features: Automated delivery system, global routing locations, VIM loyalty program (with access to solution consultants, reports and more) Pros Integrates with most major platforms Faster production and shipping times than some other print-on-demand companies Highly rated customer support Less than 2% error rate and 95% ship-on-time rate (source: Gooten About Us) Cons May need a developer to assist with integration to your online store Must contact sales to unlock premium features and packages 10. CustomCat CustomCat stands out in the print-on-demand market with its fast service and extensive product catalog. It caters to eCommerce professionals who wish to offer a diverse range of custom products to their clients, including apparel, home decor and accessories. CustomCat is known for its quick turnaround times, often fulfilling orders within two to three business days. This speed can be an advantage for retailers needing timely delivery. Moreover, CustomCat employs advanced printing techniques that ensure high-quality details in every item. Product selection: CustomCat offers a comprehensive catalog with over 550 unique products, including t-shirts, mugs, hats and other personalized goods. Pricing: The CustomCat Lite plan is free with small base pricing, while the CustomCat Pro plan incurs a monthly fee for discounted product access. Production and fulfillment: CustomCat operates out of its extensive facility in Detroit, ensuring rapid production and shipping. They adhere to a delivery timeline of three to five days within the U.S., making it one of the fastest options in the industry. Special features: Wholesale pricing options, built-in design tools, automated order processing and bulk order discounts Pros Extensive product catalog with a wide array of customization options Rapid fulfillment times, especially within the U.S. High-quality printing technologies ensuring detailed graphics Cons Additional fee required for access to discounted product prices Heavy focus on U.S. market might limit international reach 11. Redbubble Redbubble self-declares itself as the world's largest on-demand marketplace for independent artists. It offers its own marketplace and doesn’t integrate with other online stores or marketplaces. This may make Redbubble less appealing to those who already operate a store online or aspire to sell on multiple sales channels. However, if you’re an artist looking to sell custom merchandise, this platform may be perfectly suited for you. Redbubble provides you with your own storefront on the site, which you can customize to fit your brand. As a marketplace, Redbubble may help you get found by your first customers. You can upload your artwork and choose from a number of products. Once someone buys a product with your design, you get paid. You also maintain 100% ownership of your design. Note that Redbubble excludes some of the useful extras provided by other POD websites, such as graphic design services or a mockup generator. Product selection: Redbubble’s product catalog includes the most popular categories, including clothing, accessories, homeware and gifts. It is uniquely tailored towards those looking to make money as an artist. Pricing: Redbubble is free to join and lets you determine your own profit margins on top of a base price, which is set for each product. You get paid once a month as long as you’ve earned the minimum of $20. If you haven’t, your payment will carry over to the next month. Payments can be made to your bank account if you live in the U.S., UK or Australia, or via PayPal if your business is located elsewhere. Production and fulfillment: Redbubble ships worldwide and accepts free returns from its shoppers, akin to how other third-party marketplaces operate. Special features: Worldwide shipping, local 24/7 support and free shipping for Redbubble shoppers, marketplace that attracts 3.5 million customers a year Pros Well-liked by independent artists looking to sell custom merchandise Marketplace setup may make it easier to find customers You can determine your own profit margin Anti-piracy and watermark features to prevent stealing of designs Cons No integration with other online stores or marketplaces Does not include tools like graphic design services or mockup generators 12. JetPrint JetPrint has made a name for itself in the print-on-demand industry through its specialization in high-quality timepiece designs and diverse accessories. It's favored by eCommerce business owners looking to expand their product offerings with unique and customizable watches. Known for its efficiency, JetPrint offers competitive fulfillment times, often completing orders within three to five business days. This ensures that businesses can maintain prompt delivery schedules. The company employs precise printing techniques, ensuring vibrant and durable prints that satisfy customer expectations. Product selection: JetPrint offers a wide selection of timepieces with customizable designs, along with other accessories like bracelets and necklaces. Pricing: JetPrint provides a free app with no upfront costs, allowing merchants to begin selling without a financial commitment. Production and fulfillment: JetPrint manages fulfillment from its production facilities in China. The average production time is around three to five days, with shipping times ranging from seven to fifteen days, depending on the destination. Special features: Automatic order synchronization, extensive design templates, customizable labels and private branding options Pros Unique focus on custom timepieces and accessories Quick fulfillment times with competitive pricing Cons Product range is primarily focused on timepieces and accessories International shipping times can vary, potentially affecting delivery speed 13. Society6 Society6 differentiates itself from other print-on-demand sites by being all about the art and the artist. In addition to offering classic products that can be found on other POD services, they offer a wider range of printed art options, including frames and stretched canvases. The site also houses a vibrant community of artists, so you can engage and receive feedback from both creative peers and customers. Society6 operates as its own marketplace, without providing an integration with other online stores or marketplaces. When you sign up, you get your own shop on the site. You can customize your stores and upload your own designs. Though Society6 may use your artwork to promote their brand, you maintain ownership of it. Product selection: On Society6, you can sell wall art, home decor, apparel, tech and more. Marketplaces buyers can choose from a variety of canvas types and frames when buying printed artwork. Pricing: Society6 is free to use. However, you have less control over pricing than with some other print-on-demand companies. Society6 sets the retail price and you get 10% of that price when your products sell. This excludes printed art, for which you can set your own profit margin. Artists get paid via PayPal on the first of each month, with a 30-day clearance period, so you’ll receive your payment one to two months after you make a sale. Production and fulfillment: Society6 lists its U.S. shipping times as five to 10 business days (standard), two to three business days (expedited) or one to two business days (rush). This is in addition to a standard production time of three to four business days for most items. Special features: Community of more than 350,000 independent artists, brand collaboration network Pros Great for emerging new artists Gives your artwork visibility to other shoppers on the marketplace. Offers networking opportunities available through online community of artists Cons No integration with other online stores or marketplaces Less control over profits due to fixed commission rate 14. Zazzle Zazzle differentiates itself by offering greater personalization options compared to other platforms. For example, once selecting your design, shoppers themselves can decide on the product's color, material and style prior to purchasing. Like others mentioned above, Zazzle is a print-on-demand marketplace. That means it doesn’t integrate with third-party marketplaces and online stores. Upon signing up for the marketplace, you’ll be asked whether you’re one of the following roles: Designer - You plan on uploading your designs and dropshipping them via the platform. Maker (by invitation only) - You plan on selling your own manufactured goods that can be customized and purchased through Zazzle. You handle production and shipping. Both designers and makers retain ownership of their designs. Zazzle additionally offers an associates program, where you can earn a percentage of sales when you promote Zazzle products on your blog or other channel. Product selection: Zazzle offers a variety of personalized gifts, custom products and digital design options. It’s a good outlet for eCommerce business owners who sell products geared toward corporate fundraisers, weddings or birthday parties. Pricing: Signup is free. Designers can set their prices at 5% to 99% above Zazzle’s base price. Associates receive a 15% commission on sales made through their affiliate marketing efforts. Payouts are issued on the first of every month with a 30-day clearance period. Production and fulfillment: Zazzle promises four to seven business days for standard shipping and two to three business days for premium shipping. Special features: Associates program, lots of personalization options for Zazzle customers, marketplace that attracts 30 million customers Pros High levels of personalization for the end buyer Unique products geared toward specific audiences Officially licensed products from large brands like Disney Cons No integration with third-party marketplaces or online stores 15. Printy6 When it comes to print-on-demand companies, you could say that Printy6 puts its best foot forward. While it’s well known for its apparel products, it’s most popular among eCommerce merchants who want to sell custom sneakers, boots and other footwear. Printy6 integrates with many online stores, including Wix eCommerce stores, through a free app. It’s known for offering competitive pricing, with many products priced cheaper than you’d find on other print-on-demand sites. It uses high-quality fabrics and an environmentally friendly printing process, plus offers a money-back guarantee if you run into quality issues. More than 300,000 merchants partner with Printy6. Product selection: Printy6 offers a wide range of apparel products, from shirts and hoodies to shoes and leggings. Pricing: The Printy6 app is free to use, with no minimums required. Production and fulfillment: Printy6 ships internationally to more than 230 countries. Most of their products are shipped from Eastern Asia, which may create longer fulfillment times compared with other print-on-demand companies. However, according to the Printy6 website, the company is building warehouses in Europe and the U.S. Average production time takes between two to five days, while delivery time ranges from 10 to 20 days. Special features: Real-time transaction monitoring, forecasting tools, bulk purchase discounts, money-back guarantee for quality issues Pros Easy online store integration via a free app Cheaper product prices compared to other print-on-demand companies Customizable brand packaging Cons Product selection is more limited than other print-on-demand sites Longer fulfillment times compared to other print-on-demand companies 16. Amazon Merch on Demand Amazon Merch on Demand is Amazon's own print-on-demand program, and its pull is the buyer traffic rather than the product range. You upload artwork, Amazon prints each unit after a customer orders, and Amazon handles shipping, returns and customer service. There is no storefront to build and no store to connect, which makes it the opposite trade-off from every platform above. Access is not automatic. You request an invite, and once approved you start with a small number of live design slots that expand as you make sales. Product selection: Amazon Merch on Demand covers t-shirts, hoodies, sweatshirts, tank tops, long sleeves, tote bags, phone cases and PopSockets. Pricing: No sign-up fee, no monthly subscription and no listing fee. Amazon deducts production costs and a referral fee from the sale price, then pays you a royalty. Production and fulfillment: Amazon prints on demand and ships through its own network, with Prime delivery on eligible items. Special features: Prime shipping, Amazon handles all customer service and returns, tier-based design slots, monthly royalty payouts Pros Access to Amazon's buyer traffic with no marketing spend required No fees of any kind to start Amazon absorbs customer service and returns entirely Cons Invite only, and new sellers start with very few design slots No integration with your own online store Per-sale royalties on a standard t-shirt are low, and the royalty tiers were restructured in mid-2026 How to choose a print-on-demand company Choosing a print-on-demand partner is one of the most important decisions you’ll make when starting an eCommerce business. Be sure to give yourself the time you need to conduct thorough enough research. Some factors to weigh as you compare the best print-on-demand companies include: Products: What products do you want to sell? Not all POD companies offer the same products, so it's important to find one that has the products you think you can sell. Prices: POD companies charge different prices for their products and services. Compare base costs, shipping and any subscription fees before making a decision. Integrations: Check that the platform connects to your online store and to every sales channel you want to sell through. Ease of use: How easy is it to use the company's platform? Do you need any technical skills? If you're not tech-savvy, you'll want to choose a company with a user-friendly platform. Quality: The quality of the products is also important. Make sure to read reviews to see what other people have said about the quality of the products from each company. Custom branding: Custom branding options can greatly enhance your brand identity. Check if the POD company offers customizable packaging, labels and branding. This personal touch can improve customer experience and boost brand loyalty and recognition. Production locations: Where a platform prints affects both delivery time and shipping cost. Producing close to your customers is usually faster and cheaper. Shipping: How long does it take for the company to ship products? What are the shipping costs? It's important to factor in shipping time and costs when making your decision. Customer service: How good is the customer service? If you have any problems, you want to be able to get help quickly and easily. How printing on demand works Print-on-demand sites let you customize white label products with your own designs. Popular print-on-demand business ideas include starting a t-shirt business, selling bags, mugs, books and other popular POD products. Simply upload your designs, connect your POD service of choice with your eCommerce website template and you’re ready to start selling. Remember that you still control the point of sale. The print-on-demand market is projected to reach $45.6 billion by 2031, and most of that growth is coming from small sellers who never touch a warehouse. One of the great things with many print-on-demand services is that they also operate as dropshipping platforms. That means you can sell your custom merchandise on a per-order basis, without needing to invest huge amounts. To make things even more convenient, these services often also handle order fulfillment and shipping for you, making the entire process as hands-off as possible. Most on-demand printing websites are free to join. You only pay when you generate an order. However, some POD companies have started to introduce premium tiers with monthly subscription fees that give you added benefits, such as shipping discounts or added graphic design capabilities. There are two main types of print-on-demand companies: Print-on-demand marketplaces Sites like Redbubble, Zazzle and Society6 that will add your customized products to their websites. You then earn a commission on each sale, often between 10% to 15%. A print-on-demand marketplace is a good choice if you don’t want to build your own online store. However, selling on a marketplace also means you’re selling your goods alongside those from multiple other vendors, increasing the competition level you’ll face. Print-on-demand services This includes names like Modalyst, Printful and Printify, which allow you to sell your products on your own online store and/or third-party marketplaces. In this model, you pay the print-on-demand service for the costs of creating and shipping your product. You then keep the profits from the sale, minus whatever platform and marketplace fees you may owe. A print-on-demand service is a wise choice for eCommerce business owners who already have an online store and want to expand their product offerings. Ready to get started? Kick your print-on-demand business into high gear with Wix's print-on-demand solution. Print-on-demand sites vs. print-on-demand companies Print-on-demand sites and print-on-demand companies are terms often used interchangeably, but they refer to different aspects of the print-on-demand (POD) business model. Let's clarify between the two: Print-on-demand companies Definition: These are businesses or service providers that offer print-on-demand services. They handle the printing, manufacturing and shipping processes for custom products based on customer orders. Role: Print-on-demand companies serve as the production and fulfillment partners for individuals or businesses that want to sell custom-designed products without managing inventory. Print-on-demand sites Definition: These refer to the online platforms or websites where customers can create and design custom products using the services of print-on-demand companies. Role: Print-on-demand sites act as the storefronts where customers can choose products, customize designs and place orders. These sites facilitate the integration between customers and the production capabilities of print-on-demand companies. Is print-on-demand profitable? As a business idea print-on-demand definitely has the potential to be profitable but it's not a guaranteed money-maker. It can be profitable because of its: Low startup costs: There's no need to buy inventory upfront, which is a huge advantage when it comes to the funds needed to get a business up and running. Often the funds needed to stock inventory are off putting. Scalability: You can easily scale your business as demand grows by selling more or different items. Flexibility: It's possible to sell a wide range of products, designs and niches to appeal to different customers. However as with any business, profit is not always a given. When working with print-on-demand make sure to keep in mind your: Profit margins: Margins can be thin, especially if you're selling highly competitive items or using certain print providers. Marketing and promotion: You'll need to invest in marketing and advertising to get customers. This can take both time and money, from creating a website to running ads. Competition: The print-on-demand market is becoming more saturated, so standing out is crucial. This can be on quality of your products, price or your customer service. As with any business, with print-on-demand it's important to hone in on a specific market or product category you're passionate about. It should be a priority to create unique and attractive designs that resonate with your target audience and encourage repeat customers, as well as word of mouth reviews. Don't neglect your pricing strategy as you'll need to balance being competitive with making a profit. Market, market and market your business. I chose Wix for my printing studio business because of its massive scope for functionality and freedom of creation. - Liv White, founder, Dopple Press Print-on-demand companies FAQ What are some pitfalls to avoid when choosing a print-on-demand company? Beware of hidden fees, opaque pricing structures, poor customer service, slow turnaround times, subpar print quality, limited product selection and lack of transparency in production and shipping processes. Research carefully and choose a reputable company with clear policies and a strong track record. How to make sure my print-on-demand company provides quality products? You should request samples before committing to bulk orders, read customer reviews and testimonials, ask about quality control measures, inquire about printing processes and materials used and consider ordering a few test products to assess quality firsthand. Don't hesitate to ask questions of the company and its current customers and ensure you're confident in the company's ability to deliver on its promises. Can I use copyrighted designs on POD products? No, you cannot use copyrighted designs on POD products without permission. Doing so is illegal and can result in: 1. Legal action from copyright owners 2. Account suspension by POD platforms 3. Financial penalties 4. Damage to your business reputation Always use original designs or properly licensed artwork for your POD products. Can I brand my POD products with my own logo? Yes, most POD companies allow branding products with your own logo. This typically includes: 1. Adding your logo to the product design 2. Customizing packaging materials 3. Using branded packing slips Some may offer white-label services for a more seamless brand experience. However, options can vary between providers, so check specific company policies. Do POD companies integrate with eCommerce platforms? Yes, many POD companies integrate with e-commerce platforms, including Wix. Wix offers built-in integration with Printful, a popular POD service. This allows Wix users to easily: 1. Connect their Wix store to Printful 2. Add POD products to their Wix site 3. Automate order fulfillment 4. Sync inventory and pricing What is white-label print-on-demand? White-label print-on-demand is a business model where companies sell custom-designed products like clothing and home decor without managing inventory or shipping. They partner with a print-on-demand provider who handles production and fulfillment, delivering the items under the company's brand. Do you need a license for print-on-demand? Most businesses, including print-on-demand, generally require a basic business license. If you’re selling online, you might also need a sales tax permit. Requirements vary by region, so check local regulations or consult a legal professional. States like California usually require a general business license, while states like Montana don’t at the state level, though local jurisdictions may have their own rules. Business regulations can vary widely, so always confirm with local authorities or a legal expert to stay compliant. Which print-on-demand item is the most profitable? Profitability depends on trends, niche and marketing, but some top-performing print-on-demand products include t-shirts, hoodies, mugs, tote bags, posters and home decor like throw pillows. To succeed, focus on creating unique designs, targeting the right audience and staying on top of trends. Research what’s working for others and refine your strategy to find the best opportunities for your business.