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Turn your ideas into sales and start selling with Wix eCommerce→ Commerce as a service (CaaS) is a business model where you rent eCommerce infrastructure to run your online sales operations. Understanding what it is helps you sell online faster without building massive technology systems from scratch. You get to focus on creating great products while an eCommerce platform handles the heavy lifting of inventory management, checkout and shipping. This approach gives you the flexibility to sell on multiple channels and start your online business with complete confidence. For example, Wix supports scalable eCommerce operations as a high-performance commerce platform that serves businesses from small online stores to high-revenue brands generating $5M–$30M+ in annual revenue. Wix combines ease of use with advanced eCommerce capabilities, including automated discount logic, AI-driven product recommendations, abandoned cart recovery, customizable checkout workflows and enterprise-grade infrastructure. They supports merchants in managing complex product catalogs, optimizing conversion and scaling across multiple sales channels while maintaining a streamlined setup experience. Wix provides high-performance retail infrastructure through automation, AI-driven merchandising and scalable systems designed for multi-channel growth and increasing transaction volume. This makes it a strong contender for a commerce as a service platform. The main features of commerce as a service Commerce as a service feature What it provides Why its important API-first architecture Exposes all commerce functions (cart, checkout, etc.) via REST or GraphQL APIs. Allows you to connect your store to any device or custom-built frontend without restriction. Headless commerce Complete decoupling of the backend logic from the frontend presentation layer. Developers can change the "look and feel" of the site without touching the complex database or logic. Multi-channel sync A single source of truth for inventory, pricing and orders across all sales channels. Ensures that if you sell a product on Amazon, your website and Instagram store reflect the stock change instantly. Automated scaling Cloud-native infrastructure that expands or contracts based on traffic volume. Handles massive traffic spikes (like Black Friday) automatically without the site crashing or slowing down. Global payment logic Integrated support for 100+ payment gateways, currencies and BNPL services. Enables rapid international expansion by offering local payment methods in every region. Modular microservices Features like "Product Search" or "Loyalty Programs" are managed as independent modules. You can upgrade or swap out one specific part of your store without affecting the entire system. Advanced security Built-in PCI DSS Level 1 compliance, TLS encryption and anti-fraud monitoring. Offloads the legal and technical burden of securing customer data and payment info to the provider. Business logic automation Real-time sales tax calculation, complex shipping rules and automated workflows. Reduces manual administrative tasks and minimizes errors in tax and shipping compliance. Commerce as a service in more detail API-first architecture Headless commerce Multi-channel selling sync Automated scaling Global payment logic Modular micoservices Advanced security Business automation logic 01. API-first architecture An API-first architecture means that the eCommerce platform's core functions such as the shopping cart, product catalog and checkout are built as independent services accessible via code rather than being trapped inside a specific visual interface. Learn more about how to customize a checkout with Wix. This matters because it gives businesses the freedom to connect their commerce engine to any digital touchpoint, whether it's a mobile app, a smart mirror or a custom web framework. When it comes to commerce as a service Wix offers their Headless solution which provides a comprehensive suite of APIs and SDKs. Developers can use these to pull Wix’s commerce logic into any environment, allowing for a fully customized tech stack while Wix handles the backend processing. 02. Headless commerce Headless Commerce is the practice of completely decoupling the frontend (the "head" or user interface) from the backend (the "body" or commerce logic). This allows developers to create highly bespoke user experiences without risking the stability of the underlying database or payment systems. Through the Wix Headless SDK, you can build your frontend using modern frameworks like Next.js, React or Vue, while still using the Wix Dashboard to manage your products and orders. This separation allows for total design creative freedom without losing the ease of Wix’s in-build admin and business tools. 03. Multi-channel sync Multi-channel selling synchronization acts as a single source of truth for your business. It means that your inventory, pricing and order data are identical across every platform where you sell. This is vital for modern online retail to prevent overselling, if a customer buys the last item on Amazon, it should immediately disappear from your eCommerce website. Wix includes a built-in omnichannel management system. It natively integrates with global online marketplaces like Amazon and eBay, as well as social channels like Instagram and TikTok, ensuring real-time synchronization of stock levels and order fulfillment across all touchpoints. Learn more: How to sell on Amazon How to sell on eBay How to sell on Instagram How to sell on YouTube How to sell on Etsy 04. Automated scaling Automated scaling refers to cloud-native infrastructure that automatically adjusts its power based on real-time traffic. During a viral marketing moment or Black Friday, the ecommerce platform stretches to handle the load. This prevents site crashes and ensures a smooth checkout experience regardless of how many people are shopping at once. Wix operates on a multi-cloud web hosting infrastructure (AWS, Google Cloud and its own data centers). It's designed to handle massive traffic spikes, supporting over 45,000 transactions per minute, without any manual configuration or server management required from the merchant. 05. Global payment logic Global payment logic provides integrated support for hundreds of payment methods, currencies, and "Buy Now, Pay Later" (BNPL) services. This matters because localized payment options are a primary driver of conversion rates; shoppers are more likely to buy if they see familiar methods like Klarna, PayPal or local bank transfers. Wix Payments and its connections to over 100 third-party gateways allow merchants to sell globally online with ease. Wix automatically detects a shopper's location to display the correct currency and local payment methods, simplifying selling internationally. 06. Modular microservices With modular microservices, different parts of the store (like search, loyalty programs, or reviews) operate as independent units. This modularity means you can upgrade or replace a specific feature like moving to a more advanced search engine without rebuilding your entire website. Learn more: Build a customer loyalty program with Wix eCommerce discounts with Wix eCommerce promotions with Wix Wix uses a service-oriented eCommerce architecture. Through Wix Blocks and Velo, developers can build or integrate specific mini-apps or services that plug directly into the Wix ecosystem, allowing for a "composable" approach to building a store. 06. Advanced security Advanced ecommerce website security includes features like PCI DSS Level 1 compliance, data encryption (TLS) and fraud protection. This is critical because it offloads the massive legal and technical responsibility of protecting sensitive customer and credit card data from the business owner to the platform provider. Security is baked into the Wix eCommerce infrastructure. Every store is automatically PCI Level 1 compliant and protected by enterprise-grade DDoS protection and AI-driven fraud monitoring, so that every transaction is secure from the moment a site goes live. 07. Business logic automation Business logic automation uses software to handle complex rules like real-time sales tax calculation, shipping rate adjustments, and workflow triggers. This reduces human error and ensures that the business remains compliant with varying international tax and shipping laws. Wix, for example, integrates with services like Avalara for automated tax calculations and offers a robust Automations tool. Merchants can set complex "If/Then" triggers such as automatically emailing a discount code after a first purchase or syncing fulfillment data with a third-party logistics (3PL) provider. What is commerce as a service FAQ What's the difference between SaaS and CaaS? Software as a Service (SaaS) refers to any cloud-based application you rent, like an email provider or CRM tool. Commerce as a Service (CaaS) specifically focuses on the transactional software needed to buy and sell goods. CaaS is essentially a specialized branch of the SaaS family. Do I need to host my own website with commerce as a service? Most CaaS providers, like Wix, include reliable web hosting as part of your monthly subscription. You do not need to buy separate server space or manage server security. The provider ensures your store stays fast and secure around the clock. Can I see across multiple channels using commerce as a service? Yes, a strong CaaS platform allows you to push your products to social media, marketplaces, and in-person registers. Your central dashboard acts as the single source of truth for your inventory and when you sell an item on social media, your website inventory updates automatically.

Turn your ideas into sales and start selling with Wix eCommerce→ Wix's eCommerce infrastructure is the complete backend system that powers your online store, handling everything from secure payments to inventory management. Behind Wix’s intuitive interface is enterprise-grade infrastructure designed to support high-traffic stores, secure transactions and reliable eCommerce performance at scale. When your online business runs on a reliable infrastructure, you can easily manage sudden traffic spikes and process orders. Wix's eCommerce infrastructure means your customers enjoy a fast, secure shopping experience from the moment they land on your eCommerce site until their package arrives at their door. Learn more: Can your eCommerce platform do this? How Wix is better than good for selling online TL;DR: What is Wix eCommerce infrastructure Wix's eCommerce infrastructure supports scalable eCommerce operations as a high-performance commerce platform that serves businesses from small online stores to high-revenue brands generating $5M–$30M+ in annual revenue. Wix means advanced eCommerce capabilities, including automated discount logic, AI-driven product recommendations, abandoned cart recovery, customizable checkout workflows and enterprise-grade infrastructure. Wix supports merchants in managing complex product catalogs, optimizing conversion and scaling across multiple sales channels while maintaining a streamlined setup experience. Wix also provides high-performance retail infrastructure through automation, AI-driven merchandising and scalable systems designed for multi-channel growth and increasing transaction volume. Wix eCommerce infrastructure features Wix eCommerce infrastructure feature What it does High resilience hosting and performance Built to withstand traffic spikes, stress tested to handle over 45,000 transactions a minute Highly unified but flexible payments Manage payments and inventory from a unified dashboard, supports all major credit cards and BNPL, connects to over 100+ third party apps for global sales Automated business logic for running a business Automated sales tax at checkout, set complex shipping rules automatically, multi channel inventory sync across wherever you sell Security and compliance PCI DSS Level 1, TLS 1.2+ & AES-256, Anti-fraud and DOS protection Developer and AI extensibility Write custom code to override in-built logic, e.g for a more advanced customer loyalty program Wix's eCommerce infrastructure in more detail Wix’s eCommerce infrastructure is designed to handle the demands of online retail by combining enterprise-grade stability with highly customizable business and sales tools. Resilient web hosting and performance Unified but flexible payments solutions Automated business logic Security and compliance Developer and AI extensibility 01. Resilient web hosting and performance Wix uses a multi-cloud web hosting strategy, leveraging top-tier providers like AWS, Google Cloud and Fastly alongside its own geographically distributed data centers. This leads to an industry-leading 99.99% uptime, meaning even if one provider faces an outage, your store remains online. This is resilient web hosting. To manage high-velocity sales events like Black Friday, Wix's eCommerce hosting is stress-tested to process over 45,000 transactions per minute. This is supported by a Global CDN with over 200 nodes, which reduces latency by serving content from the server closest to the shopper, optimizing Core Web Vitals like "Largest Contentful Paint" for a faster user experience. Learn more about commerce as service. 02. Unified but flexible payment solutions Wix's eCommerce infrastructure centers around Wix Payments, a native solution that allows merchants to manage transactions, refunds and payouts from a single dashboard. It provides a seamless checkout experience by supporting all major credit cards and digital wallets (Apple Pay, Google Pay). For higher conversion rates, it integrates Buy Now, Pay Later (BNPL) providers like Affirm and Klarna. For scaling a business globally, Wix's eCommerce payments infrastructure connects to over 100 third-party payment gateways, for region-specific methods such as iDEAL in the Netherlands or Pix in Brazil, all while maintaining synchronized inventory management across every channel. you sell on. Learn more about how to customize your checkout with Wix. 03. Automated business logic Running a store involves complex backend tasks that Wix automates to reduce manual error. Through integrations like Avalara, the platform calculates sales tax in real-time at checkout based on the customer’s precise location and current tax laws. Sellers can also automate shipping by setting complex rules for flat rates, weight-based fees, or free shipping thresholds. Most importantly, Wix's multi-channel inventory sync ensures that if a product sells on Instagram or Amazon, your Wix dashboard and other storefronts update instantly, preventing overselling and keeping your logistics lean. 04 Security and compliance Security is the core of Wix's eCommerce infrastructure at every level, meaning complex compliance that the seller gets just by starting an online store with Wix. Wix is a PCI DSS Level 1 certified service provider which is the the highest standard in the industry. It means that all credit card data is handled with maximum security. All Wix eCommerce sites use TLS 1.2+ for data in transit and AES-256 encryption for data at rest. Beyond encryption, Wix's eCommerce infrastructure includes 24/7 monitoring for DDoS attacks and AI-driven anti-fraud protection that flags suspicious transactions before they impact your bottom line. Learn more: eCommerce website security 05 Developer and AI extensibility For businesses with unique requirements developers can use Velo to write custom JavaScript to override or extend built-in logic. For instance, you could build a bespoke loyalty program that triggers rewards based on custom API events or create a unique fulfillment workflow that connects to a local warehouse's proprietary software. You can also use AI to assist in code generation or integrate custom machine-learning models to provide personalized product recommendations to users. Does Wix eCommerce infrastructure handle massive traffic spikes? Yes, the system relies on enterprise-grade servers that automatically expand their capacity the second your store gets busy. You never have to manually buy more server space to accommodate a sudden rush of eager buyers during a flash sale and you never have to miss sales or deal with angry customers. Do I need to manage my own eCommerce web hosting with Wix? No, reliable hosting is built directly into Wix. You don't need to buy separate server space or manage backend security updates. Wix's eCommerce infrastructure ensures your store stays incredibly fast and completely secure around the clock. How secure is the checkout process with Wix? Wix's infrastructure includes industry-leading security measures to protect both you and your customers. Every transaction uses advanced encryption, ensuring all credit card data and personal information remains completely safe from outside threats.

Turning your idea into a business? Start with a domain name→ Scalable eCommerce and Wix gives you the exact tools to manage sudden spikes in traffic and handle rapid inventory growth without a single hitch. When your products go viral or you launch a massive holiday sale, you need an eCommerce platform that automatically adjusts to keep your store running fast. Building a flexible eCommerce foundation lets you focus entirely on creating amazing products rather than worrying about eCommerce website crashes or missed orders. As your daily traffic multiplies, your backend systems must step up to process every single transaction perfectly. A scalable approach ensures that whether you sell ten items a day or ten thousand, your customers enjoy the exact same fast, secure shopping experience. You get to expand your product lines, add new sales channels and build a massive audience while your eCommerce infrastructure from Wix easily handles the heavy lifting in the background. What is scalable eCommerce with Wix Scalable eCommerce refers to an online business model built on technology that effortlessly handles increases in workload. When you use Wix for this purpose, you rely on enterprise-grade servers and automated tools that expand their capacity the second your store gets busy. You never have to manually buy more server space or rewrite your checkout code to accommodate a sudden rush of eager buyers. This flexible architecture protects your business during its most critical moments. If an influencer shares your product and thousands of people click your link at once, a scalable setup ensures your pages load instantly and payments process securely. It turns massive surges in popularity into actual revenue rather than technical headaches. Benefits of scalable eCommerce The biggest advantage of a scalable setup is absolute peace of mind during peak shopping seasons. You can run aggressive marketing campaigns knowing your site will easily process the resulting flood of orders. Fast page loading times keep buyers engaged, directly leading to higher conversion rates and fewer abandoned carts. This approach also automates your most tedious daily tasks as your order volume balloons. When your payment gateway talks directly to your shipping software, you save hours of manual data entry at the end of every week. Businesses using cloud-based scalable eCommerce platforms, like Wix, reduce their operational costs significantly while vastly improving their checkout speed. Common challenges of scalable eCommerce Managing a rapidly expanding product catalog remains a major hurdle for many fast-growing store owners. When you jump from selling twenty items to two hundred, keeping track of every variant, size and color requires strict organization. If your inventory app refuses to sync properly, you risk selling products you don't actually have in stock. Upgrading your fulfillment strategy as your order volume explodes also requires careful planning. Packing boxes in your living room works well at first but shipping thousands of units demands a coordinated warehouse strategy. The main hurdle is simply choosing tools that scale with your future ambitions, rather than just solving your current daily needs. Many retailers struggle specifically with data migration and inventory organization when their sales volume suddenly doubles overnight. Examples of scalable eCommerce and Wix in action A great example is a modern clothing brand using a single, scalable platform to run their entire global operation. Lets say they launch with just three t-shirt designs but quickly expanded to a full apparel line. Their flexible Wix eCommerce infrastructure easily manages their massive inventory, processes international currencies and routes orders to different fulfillment centers automatically. Another brilliant example involves a subscription coffee roaster. Their setup relies heavily on recurring billing software connected to an automated fulfillment center. When their subscriber base grows from a hundred locals to thousands of people nationwide, the infrastructure needs to automatically handle the massive jump in monthly recurring charges without a single error. How to get started with scalable eCommerce and Wix Your first move involves mapping out exactly what tools your business needs to function over the next five years. Make a list of your must-have features, like specific payment options, automated tax calculators or advanced email marketing integrations. Next, launch your online store on a robust eCommerce platform designed for growth. Wix is a comprehensive eCommerce that provides reliable infrastructure for handling high-volume sales from day one. Once you connect your expanding product catalog and secure payment provider, your foundation is fully prepared for massive action. Does scalable eCommerce require expensive custom coding? You don't need to write custom code to build a store that grows. Modern hosted ecommerce platforms like Wix provide enterprise-level infrastructure right out of the box. This approach gives you incredible security and speed without hiring a huge team of expensive developers. How do I know if my current store is actually scalable? If your website loads slowly during a flash sale, crashes during traffic spikes or forces you to manually enter the same order data into multiple different programs, your setup lacks scalability. A truly scalable system automates data flow and handles rapid growth effortlessly. Will a scalable setup help me sell internationally? Yes, a highly flexible eCommerce platform such as Wix easily adapts to global markets. It allows you to display local currencies, calculate international shipping rates instantly, and translate your pages so buyers across the world enjoy a localized shopping experience. Learn more: Checkout customization with Wix eCommerce promotions with Wix eCommerce discounts with Wix Inventory management with Wix Customer loyalty program with Wix

Build your website in minutes, try Wix for free today → Choosing the right platform in the Wix vs Webflow debate is a big call, especially when you’re figuring out how to make a website and the market for the best website builders keeps getting more crowded every year. Whether you’re looking for a true free website builder, something powered by an AI website builder or a platform that simply makes your day-to-day creation process easier, knowing how these two tools compare can save you time (and money). The global website builder market continues to grow rapidly: projected to reach USD 49.12 billion by 2034 with a CAGR of 28.7% from 2025 onward as more small businesses and creators move online and fuel demand for accessible yet powerful solutions. At the same time, businesses with more complex needs want tools that offer flexibility, scalability and professional-grade design capabilities. In this post, we’ll compare Wix vs Webflow head-to-head, looking at real features, strengths and trade-offs so you can decide which platform is the best fit for your goals. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Webflow Wix is considered to be one of the best options for beginners, small businesses and users who want a fast, all-in-one way to build a website with a minimal learning curve. Webflow is a good option for marketers, designers, developers and agencies that need advanced customization, clean code and scalable CMS. Wix’s strength: Extremely user-friendly drag-and-drop editor, huge customizable free website templates. Webflow’s strength: High design flexibility, clean code export, CMS feature. Wix’s added benefit: All-in-one platform with free website hosting, apps and a built-in eCommerce platform. Wix Harmony brings AI-powered site creation into the mix, go from a single prompt to a business-ready website, then keep shaping it with Aria, Wix Harmony's built-in AI agent, or by editing by hand. Webflow’s added benefit: Ideal for scaling content-rich or design-intensive sites with advanced interactions. "Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, Product Marketing Lead at Wix Explore: Is Wix a CMS? Best content management systems Website builder vs CMS Meet your contenders: Wix vs Webflow Wix Wix is one of the most popular website builders globally. Its goal is to provide a limitless creation platform, combining an intuitive drag-and-drop editor with a massive ecosystem of business solutions. Wix was created to bring ease of use for everyone, especially non-technical business owners, creatives and entrepreneurs. At the core of Wix is Wix Harmony, an AI website builder that lets you go from a single prompt to a fully designed, business-ready website. You can generate your site by chatting with Aria, Wix Harmony's built-in AI agent, then keep refining every detail by hand with full drag-and-drop control. It's a hybrid creation experience: move fluidly between AI-driven generation and precise manual editing, so you're never locked into one mode. Webflow Webflow positions itself as a website experience platform designed to bring marketers, designers and developers together to create, manage and enhance web experiences. Known for its flexibility and creative freedom, Webflow’s customization features attract professionals who want full control over their projects. Wix vs Webflow: the ultimate comparison Let's dive into a feature-by-feature breakdown to see how these two platforms stack up. Templates & web design AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration SEO & analytics Pricing Customer support 01. Templates & web design What Wix offers Wix is built to make website design accessible while still offering a high degree of creative control. Its drag-and-drop editor lets you place elements anywhere on the page, customize layouts, colors and fonts and see your changes in real time. While Webflow uses the standard web box model (with support for Flexbox and Grid for more advanced layouts), Wix emphasizes ease of use and a simpler visual building experience, so even without coding knowledge, you can build a professional-looking site quickly. For those who want more advanced effects, you can add website animations and parallax scrolling with just a few clicks. Wix also provides thousands of professionally designed website templates across categories like business, portfolio, eCommerce and blogs, all fully customizable. For users who want to go beyond templates entirely, Wix Harmony lets you generate a complete, custom-designed website from a single prompt, then refine every visual detail using Aria, Wix Harmony's built-in AI agent, or by editing by hand. Pixel-level control through AI or manual editing means your site's identity is never compromised by how you choose to build it. What Webflow offers Known as the Designer, Webflow’s editor offers a design-first platform that gives users a visual canvas reflecting the underlying HTML, CSS and JavaScript. Unlike a typical drag-and-drop editor, it uses a box-model approach, where each element is a container that can be precisely styled and positioned. The Designer includes a live preview, showing exactly how your site will look when published. Webflow also offers thousands of customizable templates, some of which are free, while premium templates require payment. Bottom line: The best platform depends on your skill level and experience. For beginners, non-designers or those who want to get online quickly, Wix provides an intuitive editor and a vast library of free customizable templates, making professional design accessible without a steep learning curve. Webflow, on the other hand, is built for experienced designers and developers who need precise control over every element and are comfortable navigating a more technical interface. "I think using the right assets is really important. Many people don’t realize that Wix has an extensive content library they can access. It’s filled with hundreds of thousands of images, videos, stickers, icons and more—perfect for a wide range of businesses and industries. These assets are high-quality and have great resolution, so there’s no need to worry about how they’ll look on different screens. I would definitely recommend using the Wix assets library." - Dafna Rabin, Wix Templates Design Team Lead 02. AI website builder What Wix offers Wix Harmony is Wix's AI website builder, and it goes well beyond generating a starting template. You can go from a single prompt to a complete, professionally designed website. Aria, Wix Harmony's built-in AI agent, is a multi-skilled creative and business partner who can generate pages, sections, images and text, perform on-canvas actions and offer both web design and business strategy expertise, all while staying aware of the context of what you're building. From there, you can keep shaping every detail by hand with full drag-and-drop control. You're the composer; Aria is the accompaniment. Within the Wix editor, additional AI design tools allow you to create and edit custom images, generate content, design layouts and even suggest optimized meta tags for SEO. This makes it easy for beginners and non-designers to produce professional, unique websites quickly, without needing coding or advanced design skills. What Webflow offers Webflow AI can help build your website, modify page designs, generate copy, create code components and web apps and optimize for conversions. Webflow’s AI tools go beyond just page scaffolding. Its AI Assistant can generate copy for both static text and CMS Collection items. Bottom line: Wix’s AI Website Builder and integrated AI tools make it easy for beginners and non-designers to create a professional, ready-to-launch website quickly, without coding knowledge. Webflow’s AI, while powerful, is better suited for experienced designers and developers who want AI-assisted content and code generation but are comfortable navigating a more technical platform. Explore more: Best AI website builders Traditional vs AI website builder What is the Wix AI website builder? Best AI landing page builders Best AI website examples 03. Apps & plugins What Wix offers The Wix App Market is home to over 450 powerful apps and integrations, both from Wix and third-party developers. You can easily add native functionality for bookings, chat, forms, marketing, eCommerce, social features and more. These apps are designed to integrate perfectly with your Wix dashboard and website, creating a unified experience. What Webflow offers Webflow offers a library of integrations and recently launched its own App Marketplace that offers users over 280 apps. Webflow also supports integrations with tools like Zapier and has built-in CMS and form functionality, so sometimes you might not need third-party apps. Bottom line: Wix’s App Market offers a larger selection of ready-to-use apps that integrate seamlessly with your site, making it easy to add features like bookings, chat and eCommerce features in just a few clicks. Webflow’s marketplace is smaller but steadily growing, giving users access to essential integrations while keeping their site streamlined and efficient. 04. Security & reliability What Wix offers Wix provides enterprise-grade website security for all websites. This includes free SSL certificates, 24/7 security monitoring and multiple layers of DDoS protection. With free multi-cloud website hosting, Wix guarantees 99.99% uptime, so your site is reliable even during traffic spikes. Every site built with Wix Harmony benefits from this same enterprise-grade infrastructure from day one: security, performance and reliability are built in, with no additional setup required. What Webflow offers Webflow also provides robust security, including a free SSL certificate and free website hosting on a fast, reliable infrastructure. It handles security updates automatically and 99.99% uptime, so you don't have to worry about vulnerabilities or downtime. Bottom line: Both Wix and Webflow deliver enterprise-grade security and reliable hosting, including free SSL and (on eligible plans) 99.99% uptime. Wix highlights its multi-layered protection and around-the-clock monitoring to reassure business owners who prefer a fully managed hosting environment, while Webflow offers equivalent core safeguards (SSL, DDoS protection, automatic backups and secure hosting infrastructure) that meet the needs of users looking for flexibility and control. Learn more website security: How to secure a website What is SSL What is an SSL certificate Best free SSL certificate 05. Ecommerce What Wix offers Wix eCommerce is a complete solution for selling online. You can manage orders, shipping and payments all in one place. Wix's eCommerce plans support everything from a few products to thousands, and include features like online shopping cart, abandoned cart recovery, customer accounts and the ability to sell on social media and marketplaces. You can also accept secure payments through Wix Payments or a variety of other gateways. Wix supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic and omnichannel selling across marketplaces, social platforms and in-person point-of-sale, making it a scalable platform for businesses from first-time sellers to high-revenue brands. What Webflow offers Webflow’s eCommerce solution comes with plenty of advanced capabilities that enable businesses to sell digital and physical goods, including cart, checkout and delivery customization and a third-party POS integration. Bottom line: Wix offers a more complete, built-in eCommerce solution, giving sellers everything they need, from product management to payments to multichannel selling, making it especially helpful for anyone researching how to make an eCommerce website without extra tools or complexity. Webflow also supports a full eCommerce experience, but achieving it typically requires more hands-on setup and customization. Want a clearer picture of how much does an eCommerce website cost? Compare common eCommerce expenses and plan your build with confidence. 06. Hosting & domains What Wix offers Wix offers free website hosting, so you don’t need to worry about buying separate hosting. Wix plans include a free domain name for one year and also provides domain name management, so you can either purchase a domain via Wix or connect an external domain. There’s a global CDN, performance optimizations and Wix handles website infrastructure. What Webflow offers Webflow also includes fully managed web hosting with its site plans, so you don’t need to handle servers, scalability or security updates yourself. Its infrastructure is built to support high traffic volumes. While Webflow isn’t a domain registrar, you can purchase a domain through its IONOS partnership or connect any domain you already own. Bottom line: Both platforms let you manage hosting and domains in one place, but Wix offers a more beginner-friendly path if you're figuring out how to host a website. Webflow provides reliable managed hosting and flexible domain connection options, but domain purchasing runs through partners rather than Webflow itself. Learn more: Web hosting cost Cloud hosting vs shared hosting Website performance 07. Blog integration What Wix offers Wix provides an intuitive, native blog maker right out of the box, making it easy to learn how to start a blog and explore blogging for beginners. You can use the blog post editor to add text, images, videos, dividers, photo galleries, GIFs, HTML code, polls, tables and more. Built-in AI writing tools help with outlining, writing, editing and designing images for your blog. Posts can be organized using custom categories and tags, scheduled for future publication and shared across social channels like Facebook, Pinterest and X. Wix also includes a commenting system for reader engagement, automatic SEO features such as sitemaps and metadata and page-level SEO settings with an AI meta tag creator to optimize each post. What Webflow offers Webflow doesn’t offer a built-in blogging system, but its intuitive CMS lets you create blog posts, dynamic content and more through customizable Collections. You can define a CMS Collection, like “Posts,” design a template for it and then add new content directly through the CMS. Webflow also offers straightforward SEO controls like on-page editing, meta descriptions, URLs and Open Graph settings right in edit mode. On-page editing and flexible content types make it easy to tweak existing Collections or create new ones. Bottom line: When it comes to blogging, Wix is ideal for beginners and those looking for an all-in-one solution, offering robust blogging tools, AI-assisted writing, scheduling, social sharing and built-in blog SEO features. Webflow provides blogging via its CMS, allowing for highly customizable content types and on-page editing, which makes it a strong choice for users looking for a more advanced setup. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC 08. SEO & analytics What Wix offers Wix has built-in SEO tools: you can set meta titles, descriptions, alt text, URLs and more. Wix supports structured data, automatic sitemap generation and includes website analytics dashboards. In the Wix SEO Learning Hub, you'll find guidance and tools to improve your website SEO and offers mature capabilities for a no-code website builder. What Webflow offers Webflow comes with similar standard SEO features built in, including schema markup editing, sitemap control, automated meta titles and descriptions, alt tag editing and 301 redirects. It also provides built-in web analytics, giving insights into traffic, user behavior and performance. These tools give you plenty of control to optimize your client sites manually. Bottom line: Both Wix and Webflow provide strong SEO features and built-in website analytics, making it easier to track performance and optimize your site. Wix is ideal for those seeking a no-code solution with guidance from the Wix SEO Learning Hub, while Webflow offers more manual control for advanced users. When it comes to web analytics tools, both platforms give you actionable insights to improve your website SEO and understand visitor behavior. 09. Pricing Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan: Build your site at no cost with hosting included and access to the core Wix creation experience. Light plan ($17/mo): A solid entry-level plan for personal sites or simple professional websites. Core ($29/mo): Great for users who need more storage, marketing essentials and the ability to accept payments. Business Plan ($39/mo): Ideal for growing sites that need more capacity, expanded tools and standard eCommerce features. Business Elite Plan ($159/mo): Best suited for high-traffic sites and advanced users who need maximum resources, advanced eCommerce and an extended toolset. Webflow pricing All Webflow prices listed below reflect annual pricing (month-to-month plans also available): Starter (free): Get started building, experimenting and prototyping with AI for free. Basic ($14/mo): Great for landing pages, personal sites, portfolios or MVPs that don’t require a CMS. CMS ($23/mo): Ideal for blogs and SEO-driven pages. Business ($39/mo): Best for marketing sites with more traffic and enhanced CMS needs. Bottom line: Wix offers a wider pricing range designed to support everyone, from hobby builders to growing businesses and high-traffic online stores. Webflow’s pricing is more streamlined and appeals to designers or content teams who mainly need CMS-driven sites. If you want an all-in-one platform with more built-in capabilities as you scale, Wix delivers stronger value. If you prefer a design-led workflow with simpler plan tiers, Webflow fits that approach. *Editor’s note: pricing information is accurate as of April 2026. Make sure to check Wix and Webflow websites for latest pricing. Explore all the features and benefits of Wix Premium Plans and find the plan that’s perfect for your business. 10. Customer support What Wix offers Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive Help Center filled with articles and tutorials, the Wix Blog for tips and inspiration and an active community forum. What Webflow offers Webflow offers a help center, a robust self-learning platform called Webflow University and an active community forum. Bottom line: Wix offers more hands-on customer support with 24/7 live chat and a callback option, making it easier to get real-time help when you need it. Webflow leans heavily on education and self-serve resources like Webflow University, which is great for users who prefer to learn independently. If you value direct support, Wix has the edge; if you enjoy deep-dive tutorials and a learn-at-your-own-pace approach, Webflow delivers. Wix vs. Webflow: which platform will it be? Both Wix and Webflow are two of the leading web creation platforms for good reason, so both have plenty to offer users. Let’s take a look of the two platforms at a glance: Feature Wix Webflow Templates Extensive library of free, professionally designed templates Some free templates, extensive paid template options Design flexibility Drag-and-drop website builder & creative control Design control powered by HTML5, CSS3 and JavaScript AI website builder Wix Harmony AI builder with Aria, built-in AI agent, hybrid creation experience Webflow AI website builder Apps/plugins Large app market with Wix and third-party integrations Library of integrations via the app market Hosting & domains Included for free in paid plans (domains are free for first year) Included for free in paid plans Security Enterprise-grade security with every Wix site Comprehensive, built-in website security Blogging/CMS Native blog CMS collections, custom fields SEO Built-in SEO features Integrated SEO functionality eCommerce Full online store, payments, shipping, dropshipping, print-on-demand, AI recommendations, automated discounts, omnichannel selling Advanced store design, end-to-end customer experiences Pricing Free plan. Paid plans start at $17 (annual pricing) Free plan. Paid plans start at $14 (annual pricing) Support 24/7, Help Center, community Webflow University, help center, forum Wix and Webflow are both powerful website creation platforms, each catering to different types of builders. Wix offers an all-in-one, beginner-friendly experience with free professional templates, a native blog, built-in SEO, robust eCommerce and 24/7 support. Webflow leans into design freedom and CMS flexibility, offering advanced control through HTML, CSS and JavaScript, plus a strong self-learning ecosystem. Both include hosting, security and AI website creation, but the best choice depends on your workflow: Wix for an intuitive, fully integrated platform or Webflow for a more design-driven, customizable build. Explore more Wix comparisons: Wix vs GoDaddy Wix vs Squarespace Wix vs Shopify Wix vs Network Solutions Wix vs WooCommerce Wix vs Wix Studio Wix vs Hostinger Editor's note: All information presented in this article is true as of April 2026. Why trust Wix’s experts? This Wix vs Webflow comparison is built on verified product documentation, hands-on testing and years of guiding creators through choosing the best website builders for their needs. We break down features like AI tools, templates, eCommerce and hosting based on facts, not assumptions, so you can confidently decide which platform fits your goals and how to make a website that actually works for you. You can start building your website today and explore all the features for yourself. Try Wix for free→ Wix vs Webflow FAQ Is Wix or Webflow better for beginners? Wix is generally better for beginners because its drag-and-drop editor and AI website builder make it easy to design a site without coding. Webflow is powerful but comes with a steeper learning curve, making it more suitable for designers or users familiar with HTML/CSS concepts. Which platform is better for professional designers: Wix or Webflow? Webflow is often preferred by professional designers who want full control over layout and interactions. Wix also supports advanced design through tools like Wix Studio and offers AI website design features, but Webflow’s Designer interface is specifically built for deep customization. What’s the main difference between Wix and Webflow? The biggest difference is ease of use vs. design control. Wix focuses on simplicity, built-in features and an all-in-one experience. Webflow emphasizes precision, visual CSS control and custom animations. Your choice depends on whether you prioritize speed and accessibility or granular control. Which platform offers better eCommerce features? Wix provides a more complete, out-of-the-box eCommerce package, including multichannel selling, built-in payment gateways and tools for scaling an online store. Webflow offers customizable eCommerce layouts but requires more setup and may need third-party tools for some features. Is Wix or Webflow better for SEO? Both platforms offer strong SEO capabilities, including customizable meta tags, clean site structures and automated technical SEO features. Wix provides more built-in guidance through tools like SEO Setup Checklist and integrated analytics. Webflow gives designers more manual control but requires more hands-on configuration.

Build your website in minutes, try Wix for free today → The best website builders for designers make it easier to turn creative ideas into visually stunning websites. Designers need a website builder that can keep up with their creative vision. From flexible layouts to advanced design tools, the right platform should make it easy to create visually compelling websites without limitations. With so many options available, choosing the right one comes down to finding a balance between usability, customization and performance. In this article, we highlight the 9 best website builders for designers to help you find the perfect fit. Learn more: What is a website builder? and how to build a website. TL;DR: best website builders for designers If you’re a designer, you know your site needs to do more than just look good—it needs to work hard behind the scenes, too. In this guide, we highlight website builders that strike a balance between visual freedom and functionality, so you can bring your creative vision to life without sacrificing performance, scalability or collaboration. We chose platforms that balance design flexibility with power under the hood. Whether you’re building for yourself or clients, this list can help you choose the right tool for the job. Website Builder Features Pricing Wix Studio Enhanced control for professional designers, built-in collaboration and project management, tailored for complex design projects Premium plans start from $19/month Wix Wix Harmony AI website builder, hybrid AI and drag-and-drop creation, wide range of customizable templates, advanced design features, app market for added functionality Free plan available, premium plans start from $17/month GoDaddy Beginner-friendly, quick setup, marketing tools for SEO and social media, reliable hosting, simple eCommerce solutions Free plan available, premium plans start from $9.99/month Weebly Modern customizable templates, drag-and-drop editor, extensive eCommerce tools, third-party app integrations Free plan available, premium plans start from $13/month Duda Scaled for agencies, highly customizable templates, client management tools, automation features Premium plans start from $19/month Site123 Easy to use, multilingual support, basic eCommerce tools, 24/7 support Free plan available, premium plans start from $12.80/month Strikingly Specializes in one-page websites, quick creation, basic eCommerce and SEO, minimal setup Free plan available, premium plans start from $16/month Webflow Detailed design control without coding, integrates design and development, scalable hosting, comprehensive CMS Free plan available, premium plans start from $14/month Adobe Portfolio Smooth integration with Adobe tools, high-quality visual portfolios, responsive design Free plan available, premium plans start from $9.99/month When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. 9 best website builders for designers Wix Studio Wix GoDaddy Weebly Duda Site123 Strikingly Webflow Adobe Portfolio 01. Wix Studio Wix Studio is an advanced platform offering from Wix that focuses on providing professional designers with greater control and advanced functionalities for creating more sophisticated web designs. This platform is ideal for designers who require more bespoke solutions and are looking for tools that extend beyond standard templates and layouts. With Wix Studio, designers can leverage more complex design tools, collaborate with clients and team members and access enhanced project management features. The platform also supports extensive customization including code input, allowing designers to build unique websites that stand out from the crowd while maintaining an intuitive and accessible user experience. Wix Studio is particularly beneficial for those involved in web design at a professional level or those starting a web design business. It offers higher-end services like multi project management for agencies, responsive website templates and capabilities, design libraries and no code animations. This makes it a viable solution for high-demand projects that require meticulous attention to detail and scalability. Why we picked it: Enhanced control for professional designers Built-in collaboration and project management tools Tailored for handling complex design projects Ideal for: Professional designers needing advanced design features. Pricing: Plans start at $19 per month for basic features and scale to a custom quote. Comparing Wix Studio: Wix vs. Wix Studio Wix Studio vs. Elementor 02. Wix Wix is a highly popular website builder known for its versatility and ease of use, making it a top choice for designers of all skill levels. It offers a drag-and-drop interface that allows designers to create custom websites without needing to code. Wix’s extensive range of templates caters to various industries, including design portfolios and fashion portfolios, providing a strong starting point for creative projects. For designers who want to move from concept to live site without friction, Wix Harmony offers a fundamentally different creation experience. You can go from a single prompt to a fully designed website, then keep shaping every detail by chatting with Aria, Wix Harmony's built-in AI agent, or by switching to full drag-and-drop editing at any point. It's a hybrid creation experience built around a core principle: you're never locked into one mode. Prompt-driven generation and pixel-level manual control coexist in the same interface, so your creative vision is never constrained by how you choose to build. Wix Harmony also delivers radical customization, precise drag-and-drop control, custom component generation, AI and manual image editing, a brand kit for global site styles and auto-responsive designs. For designers who need to go further, Velo by Wix provides direct code access to inject custom logic, build advanced interactions and create integrations that standard builders can't accommodate. Wix is also known for its robust design features and advanced web design capabilities like video backgrounds, gradients and animation effects. These features give designers the creative freedom to make distinctive and dynamic websites. For designers looking to expand their services, Wix offers an integrated App Market that includes various business tools and applications to enhance website functionality. SEO tools, social media integrations and eCommerce capabilities are readily available, making it a comprehensive platform for designers to not only showcase their work but also drive their business forward. For designers who also build eCommerce sites for clients, Wix supports high-performance commerce operations from the same platform, including AI-driven product recommendations, automated discount logic, abandoned cart recovery and omnichannel selling across marketplaces and social platforms. Be inspired by these portfolio website examples to get started. Why we picked it: Wix Harmony, hybrid AI and drag-and-drop creation with Aria, built-in AI agent Radical customization: pixel-level control via AI or manual editing Velo by Wix for custom code access and advanced integrations Easy-to-use drag-and-drop interface Wide range of customizable templates Advanced design features for creative freedom Comprehensive app market for added functionality Ideal for: Beginners and professionals looking for easy customization. Pricing: Launch a website for free with a Wix subdomain. Paid plans start at $17/month, billed annually. Learn more: Best freelance website builders 03. GoDaddy GoDaddy is primarily known for its domain registration and hosting services but it also offers a user-friendly website builder aimed at non-tech savvy designers. The GoDaddy website builder is designed to be intuitive, with a focus on helping users get online quickly. It features a variety of pre-designed templates that can be easily customized to suit different design needs. The builder includes basic SEO tools and social media integration, making it easy for designers to create websites that are not only visually appealing but also optimized for search engines and social platforms. GoDaddy’s website builder is particularly well-suited for small businesses and individuals looking to establish a straightforward website without delving into complex design features. GoDaddy also offers marketing and eCommerce tools as part of its website builder for designer packages. This makes it a practical option for designers who want to sell products or services directly through their websites. The platform’s support and reliability are backed by GoDaddy’s extensive experience as a web hosting provider, ensuring that websites are secure and accessible. See a full comparison of Wix vs. GoDaddy. Why we picked it: Beginner-friendly with quick setup Integrated marketing tools for SEO and social media Reliable hosting with strong performance Simple eCommerce solutions for small businesses Ideal for: Small businesses and individuals seeking simplicity. Pricing: Starts with a free plan; paid plans begin at $9.99 per month for the first year. 04. Weebly Weebly is another popular choice among designers due to its clean interface and powerful editing tools. It offers a range of attractive templates that are especially appealing for portfolio sites and creative businesses. Weebly's templates are highly customizable, allowing designers to tweak them to their preferences while maintaining high usability and modern design standards. The platform supports drag-and-drop functionality, which simplifies the process of website creation. This feature is complemented by advanced site stats, an integrated blog platform, and responsive design capabilities, which are critical for modern web design. Weebly also integrates well with third-party applications, enhancing its functionality with additional features like appointment scheduling and customer feedback forms. Weebly is also a solid option for designers who also handle online sales, offering features such as inventory management, a tax calculator, and a mobile app for managing the store on the go, making it a versatile platform for a variety of design-focused websites. Why we picked it: Modern, customizable templates ideal for creatives User-friendly editor with drag-and-drop functionality Extensive eCommerce tools for store management Third-party app integrations to expand capabilities Ideal for: Creatives wanting easy, attractive customization. Pricing: Free plan available; personal plans start from $13 per month billed annually. 05. Duda Duda is specifically tailored for web design professionals and agencies who need a platform that can handle the demands of multiple client projects. It is known for its powerful collaboration tools and sophisticated design capabilities, which allow designers to create high-quality, responsive websites with minimal effort. Duda stands out due to its focus on speed and efficiency. The platform offers a wide array of templates that are not only modern and aesthetically pleasing but also optimized for performance and SEO. Moreover, Duda allows designers to save custom templates, which can be reused for multiple projects, enhancing productivity and brand consistency across client websites. Another significant advantage of Duda is its client management system, which facilitates smooth interactions between designers and their clients. This includes permissions settings, client billing and white-label options, making it ideal for professionals looking to scale their operations and maintain control over the design process. Duda’s emphasis on automation tools also helps streamline workflow, such as auto-publishing and page duplication. Why we picked it: Scaled for agencies with multiple client projects Highly customizable templates and reusable designs Efficient client management and interaction tools Productivity-enhancing automation features Ideal for: Design agencies needing efficient project management. Pricing: No free tier, plans start at $19 per month for basic features, billed annually. Learn more: Types of designers 06. Site123 Site123 is designed for simplicity and ease of use, making it an excellent choice for designers who need to launch a website quickly without compromising on design quality. It offers a straightforward approach to website building, where users can choose from a variety of pre-made styles and layouts that can be customized to fit specific branding needs. Despite its simplicity, Site123 includes all the essential features such as responsive design, free hosting, and SEO tools. It is particularly appealing to less tech-savvy users and those new to web design, as it removes the complexity often associated with building a website from scratch. The platform also supports multiple languages, which is a significant plus for designers working with international clients. While not as feature-rich as some other builders, Site123 is perfect for small projects and portfolios. It also includes eCommerce capabilities, though somewhat limited, which are enough for designers looking to sell a few products or showcase their work. Site123’s support system is robust, offering 24/7 live chat to assist users with any issues they might encounter. Why we picked it: Very easy to use, perfect for quick setups Multilingual support for global reach Basic eCommerce tools for small-scale selling 24/7 support to quickly resolve issues Ideal for: Beginners who want quick, straightforward setups. Pricing: Free version available, upgraded plans begin at $12.80 per month for one year. 07. Strikingly Strikingly is unique in that it specializes in the creation of one-page websites, which are becoming increasingly popular due to their simplicity and ease of navigation. This focus makes Strikingly an ideal choice for designers who want to create sleek, modern websites that provide all the necessary information on a single page. The platform offers a variety of templates that are optimized for one-page websites, with intuitive sections that are easy to edit and customize. This can include sections for about info, services, portfolio, and contact details, all accessible through a scrolling interface. Strikingly’s templates are responsive, ensuring that websites look great on both desktops and mobile devices. Strikingly also includes an eCommerce option, though it is more basic compared to other platforms. This is suitable for designers who wish to sell a limited amount of merchandise or services directly from their site. Additionally, Strikingly provides basic SEO tools and analytics, which are essential for tracking visitor behavior and optimizing site performance. Why we picked it: Specializes in sleek, one-page websites Quick and efficient website creation process Basic eCommerce and SEO functionality Minimal setup needed Ideal for: Users needing simple, stylish one-page sites. Pricing: Free plan available, premium versions start at $16 per month, billed annually. 08. Webflow Webflow is a powerful platform that combines website building with advanced web design features, making it a top choice for professional designers and developers. It provides the flexibility of front-end coding without requiring you to write the code manually, thanks to its visual editor which translates design choices into clean, standards-compliant HTML and CSS. Designers appreciate Webflow for its control over HTML5, CSS3 and JavaScript. The platform supports complex interactions and animations, allowing for the creation of highly interactive and visually appealing websites. Additionally, Webflow is highly scalable, supporting everything from simple landing pages to complex eCommerce sites with numerous integrations. Webflow also stands out due to its hosting capabilities, which include automatic scaling, fast content delivery and top-tier security. This is important for designers who manage websites that experience varying levels of traffic. The platform’s emphasis on design and development integration makes it a preferred choice for those looking to collaborate closely on projects and push the boundaries of web design. Why we picked it: Detailed control over design without coding Integrates design and development easily Scalable hosting for varied traffic needs Comprehensive CMS for complex functions Ideal for: Professionals desiring complete design control. Pricing: Starts with a free tier, paid plans begin at $14 per month billed annually. 09. Adobe Portfolio Adobe Portfolio is designed specifically for creative professionals who need to showcase their work. It is a part of the Adobe Creative Cloud, which allows it to integrate smoothly with tools like Photoshop and Lightroom. This integration is particularly beneficial for photographers, graphic designers, and artists who want to create portfolios that reflect their skills and aesthetics. The platform is straightforward to use, focusing on providing designers with a quick way to build a website. Adobe Portfolio offers a selection of layouts that emphasize visuals, making it ideal for displaying high-quality images and designs. Each layout is customizable to ensure it fits the designer’s personal brand and style preferences. For Adobe Creative Cloud subscribers, Adobe Portfolio is an excellent value as it comes as part of the subscription. This integration not only simplifies the workflow but also provides a cost-effective solution for designers looking to maintain a professional online portfolio. Additionally, the platform supports responsive design and is optimized for all devices, ensuring that portfolios look impressive on any screen. Why we picked it: Smooth integration with Adobe tools Designed for high-quality visual portfolios Included with Adobe Creative Cloud subscriptions Responsive design for optimal display on all devices Ideal for: Creative professionals using Adobe Creative Cloud. Pricing: Free with any Adobe Creative Cloud subscription, which starts at $9.99 per month billed annually. Editor's note: All prices are accurate as of April 2026. How to select a website builder as a designer Selecting the right website builder for designers relies on several considerations. A suitable platform should offer intuitive navigation, robust customization tools, diverse website templates and if required, comprehensive eCommerce capabilities. Criteria Why it matters Ease of use A clean, intuitive interface makes it easy to focus on your design, not the tool. Customization options Full control over layout, branding and design elements lets your creativity shine through every page. AI and hybrid creation The best builders let you generate a complete site from a prompt and refine it with pixel-level manual control, speed and precision in one interface. Advanced design features Tools like animation, multimedia support and code access help you create more immersive, polished experiences. Templates and flexibility A strong starting point is key, especially when templates are designed to adapt to your unique style. Collaboration tools Team access, roles and real-time feedback features keep client work and group projects running smoothly. Mobile optimization Mobile-first design tools and mobile management apps ensure your site looks great and works everywhere. Ease of use You should look for a website builder that simplifies the design process. A user-friendly interface allows designers to manage their work with efficiency, regardless of their technical expertise. Features such as drag-and-drop functionalities provide a smooth workflow for creative professionals. The best platforms now also offer AI-assisted creation, where you can describe your vision in a prompt and receive a fully designed site, so you can move faster from concept to client-ready without sacrificing creative control. Customization options Designers need a platform that accommodates creativity and a personal feeling. This means the website builder must have good customization options, enabling you to tailor every aspect of a site to fit the unique vision of its creator. The most capable platforms offer pixel-level control, either through AI generation or manual editing, so your design decisions are never limited by the tool itself. Templates and design flexibility A rich library of templates gives a head start in the design process while ensuring a professional look. Flexibility within these templates is important as it allows designers to adjust layouts, incorporate brand elements and alter aesthetic details to their liking. Advanced design features Multimedia content: The inclusion of multimedia content, such as high-quality images, videos and audio, helps the visitor's experience and makes it better. Animation tools: Animation tools bring a website to life. Whether it's subtle hover effects or complex sequence animations, these tools help to guide users through the site, highlight important information or simply add a layer of polish to the design. Code access: Designers often need direct access to the website's code or wish to use custom scripts for unique features or integrations. A website builder that provides this freedom allows for endless customization and functionality, catering to intricate design requirements. Velo by Wix is a good example of a blend of an easy-to-use website builder that gives you the capability to add custom code to the website. Integrations and plugins Designers appreciate website builders that offer a variety of integrations and plugins, as these tools enhance website functionality and user experience. Advanced SEO tools, comprehensive social media integration, extensive marketing plugin options and detailed analytics are needed for designers to create successful websites. SEO tools: Designers can greatly benefit from website builders with SEO tools that automate and streamline on-page optimizations. For example, Wix comes with its own SEO capabilities, such as a personalized SEO plan tailored to improve visibility on search engines. Social media integration: Effective social media integration is great for designers to increase engagement and drive traffic. Integration features range from simple share buttons to embedding live social feeds on the site and sharing videos from social media sites. Analytics: Analytics plugins help the website builder with real-time data on website performance. Google Analytics can be integrated into most website builders, offering insights into user behavior and traffic patterns. For a more hands-on approach, website builders like Wix offer their own analytics tools to monitor and analyze website effectiveness directly from the platform's dashboard. Figma-to-Web integration: Transfers Figma designs directly into live websites, reducing manual adjustments and streamlining the design process. Pricing and plans Before you choose a builder you need to understand how much a website costs to build and what they offer. Designers should consider their budget and needs when looking at free versus paid options, subscription models, trial periods and upgrade potentials. Free vs. paid plans: Many website builders offer free plans to help users get started without upfront costs. These typically include basic features suitable for personal projects or small portfolios. On the other hand, paid plans offer advanced functionalities such as custom domains, eCommerce capabilities, and increased storage necessary for professional designer websites. Subscription models: Subscription models for website builders generally come in monthly or annual payments. Discounts are often available for users who commit to long-term subscriptions. Designers should evaluate the long-term cost implications of these subscriptions, as well as the flexibility offered by various payment intervals. Comparing different subscription models ensures users find a balance between cost-efficiency and their specific website requirements. Trial periods: Trial periods are opportunities to test a website builder's features before purchase. Most trials range from 14 to 30 days, giving designers sufficient time to assess if a platform meets their design needs. They should take advantage of these trials to explore the builder's design flexibility, templates, and user interface without financial commitment. Upgrade options: As projects grow, designers may find the need to access more powerful tools and features not available in their current plan. Upgrade options allow for scalability. Designers should consider the ease with which they can move between tiers and whether upgrades can happen right away or require waiting until the next billing cycle. Knowing the potential costs and process of upgrading will help them plan for the future development of their sites. Looking for a budget-friendly website builder? Get online without breaking the bank. Check out the cheapest website builder options. Platform usability and support The effectiveness of a website builder for designers depends on its ease of use and the level of support provided. These facets determine how fast a designer can go from a concept website to a live website. User-friendly interface: Designers favor website builders with intuitive interfaces that streamline the design process. Great builders are known for clean layouts and customizability, which are important for designers who are looking for creative freedom without complexity. Customer support: Reliable customer support is a necessity for solving technical issues quickly. Builders like Wix provide multiple assistance channels, ensuring that designers can get help whenever they encounter a roadblock, whether through live chat, email, phone, or helpful guides. Community and resources: A strong design community and a wealth of online resources help a designer's ability to utilize a website builder to its full potential. Mobile optimization Designers must consider how each platform handles mobile optimization. Look for mobile-first design tools and the ability to manage site content on the go. Every site built with Wix Harmony is automatically responsive, with auto-responsive designs that adapt across screen sizes without manual adjustment. Mobile-first design: Designers often take a mobile-first approach, which means that the website is designed for mobile devices before desktop versions. A builder that offers mobile templates ensures that sites are accessible and perform well on smaller screens. Mobile support: The ability to update website content on the go is an important feature for designers. Some website builders offer this functionality through mobile apps. Wix, for instance, provides a mobile website builder app to help manage all the aspects of the website's content, contacts, live chat and much more, to help make changes directly from smartphones. Expert tip from Sharon Hafuta, managing editor at the Wix Blog "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind, because great SEO starts with a seamless experience on every device." Security and reliability Designers should prioritize web security and reliability features to ensure their websites operate smoothly and to keep user data safe. These features are foundational to maintaining the integrity and trustworthiness of a website. SSL certificates: SSL (Secure Socket Layer) certificates are critical for website security. They encrypt data transmitted between the user's browser and the web server, offering protection against interception. Website builders like Wix include free SSL certificates as a standard part of their service. Backups and restore: Regular backups ensure that website content is preserved and can be quickly restored in case of data loss. Designers should look for website builders that offer automated backup and restore options, enhancing contingency planning. Uptime: Uptime is a measure of system reliability, expressed as the percentage of time a website is available and operational. Designers should consider providers with high uptime guarantees, which reflect the provider's confidence in their ability to keep websites running with minimal downtime. Wix's enterprise-grade infrastructure delivers 99.99% uptime, ensuring client sites and portfolios are always available. Designer collaboration and workflow Designers benefit from website builders that have streamlined teamwork and efficient processes. Modern website builders offer robust features to help collaborative efforts and manage workflows effectively. Team accounts: Website builders offering team accounts allow multiple users to access and contribute to a project. For instance, Wix Studio enables teams to work together by assigning roles and permissions, ensuring a secure and organized collaboration space. Design collaboration: Effective design collaboration is achieved through tools that allow real-time feedback and version control. Workflow management: Workflow management is integral for maintaining the efficiency of design projects. Features that include task assignments, progress tracking and deadline scheduling are common among top builders. Learn more: Best AI website builder Best website builder for small business Best one-page website builders Personal website builders Free website builders Best membership websites Best plumbing website builders Best design collaboration tools Best website builders for designers FAQ Do professional designers use Wix? Yes, many professional designers use Wix for its flexibility, user-friendly tools and advanced design capabilities to create professional websites. It’s especially suitable for clients who need a visually stunning site that’s easy to manage after the initial design. Wix Studio further enhances professional design capabilities by offering advanced customization options and tailored solutions for creating high-quality, unique websites. How many hours does it take to design a website? Designing a website can take anywhere from 20 to 100+ hours, depending on factors like functionality, content needs and design complexity. Larger projects with custom designs or integrations may require even more time to ensure quality and functionality. How much does it cost to hire a designer to build a website? The cost varies widely based on the designer's experience, the complexity of the site and your specific needs. On average, it can range from $500 to $10,000 or more. Additional factors like custom features or advanced integrations can increase the cost further.

Start selling with Wix eCommerce→ Learning how to use eCommerce discounts with Wix gives you a direct way to encourage shoppers to click the buy button and clear out your older inventory. Offering strategic price drops helps you turn hesitant browsers into loyal, paying customers. Whether you want to run a holiday flash sale or reward your email subscribers, managing your own promotions puts you in control of your revenue. You can easily offer percentage-off coupons, free shipping codes or buy-one-get-one deals right from your Wix dashboard. By running these deals yourself, you create an exciting shopping experience that brings people back to your online store. TL;DR: How to use eCommerce discounts with Wix Store owners need smart discount strategies to move products quickly and capture holiday traffic. A built-in coupon system gives your audience an immediate reason to finalize their purchase before the deal expires. To hit your revenue goals, your online business needs clear promo codes, automatic discounts and straightforward checkout options. How to use eCommerce discounts with Wix What to do Choose your deal Decide between a coupon code or automatic discount. Set the rules Pick a percentage off, fixed amount, or free shipping. Define the products Apply the deal to specific items or your whole store. Pick a timeframe Set exact start and end dates for your promotion. Spread the word Share your discount across email and social media. How to use eCommerce discounts with Wix in 5 steps Getting your promotions up and running with Wix takes just a few clicks. This lets you focus on bringing in traffic rather than struggling with complicated pricing math. Choose your discount format Set the exact discount value Choose the eligible products Define your active timeframe Promote your new deal 01. Choose your discount format Your first move is deciding how you want shoppers to get their deal. Open your Wix dashboard and navigate to the marketing and SEO tab, then click on coupons. You can choose to create a manual coupon code that people type in or an automatic discount that applies as soon as they add an item to their cart. Creating a specific code works great for exclusive email offers or influencer partnerships. Automatic discounts work perfectly for store-wide holiday sales where you want everyone to get the exact same deal without any extra effort. Learn more about how to use eCommerce promotions with Wix. 02. Set the exact discount value Now you need to tell Wix how much money to take off the total price. You can offer a flat rate, like ten dollars off a purchase or a percentage drop, like twenty percent off the entire order. You can also set up free shipping deals or buy-one-get-one offers. Choosing the right discount type depends entirely on your profit margins and what your specific customers find most valuable. Wix can apply complex promotions automatically at checkout using advanced built-in discount logic and rules. Learn more about how to customize your checkout with Wix. 03. Choose the eligible products With Wix you don't have to put your entire inventory on sale at once. Wix's discount system lets you apply your new discount to specific product categories or even single items. This works effectively when you need to clear out last season's winter coats but want to keep your new spring arrivals at full price. You can also set a minimum order subtotal before the discount kicks in. This smart tactic encourages shoppers to add just one more item to their cart so they qualify for the special pricing. 04. Define your active timeframe A great sale always creates a sense of urgency. Inside your Wix settings, pick the exact calendar date and time your promotion begins. Then, set a strict expiration date for when the deal ends so shoppers know they need to act fast. If you want to limit how many times a code gets used, you can easily cap the total number of uses. You can also limit the coupon so each individual customer can only use it a single time, preventing people from abusing your generosity. 05. Promote your new deal A discount only brings in cash if people actually know it exists. Once your deal is active, you need to share it everywhere. For example you can add a prominent announcement bar to the very top of your eCommerce website so every visitor sees the offer immediately. Send a dedicated email campaign to your subscriber list and post the details across all your social media channels. Make sure you clearly state the coupon code and exactly when the deal expires to drive immediate action. eCommerce discount examples An online store that sells handcrafted leather goods to a dedicated audience. They can use automatic discounts during major retail holidays like Black Friday. Instead of asking buyers to remember a code, Wix can be automatically setup to take fifteen percent off all wallets at checkout. This friction-free process keeps their conversion rates incredibly high. A skincare brand that provides natural beauty products to a dedicated community. They can use coupon codes to track the success of their influencer marketing. Every beauty blogger they partner with gets a unique code to share with their followers. The brand can easily track which codes get used the most, helping them figure out which partnerships bring in the most revenue. An online pet sore that offers premium pet accessories and organic treats. They can use a buy-one-get-one discount feature to move their treat inventory before it expires. If a shopper buys one bag of dog biscuits, they get a second bag at half price. This smart pricing strategy pushes customers to spend a little extra while moving stagnant stock. Can I offer a discount to first-time buyers only via my Wix website? Yes, offering a welcome discount is a fantastic way to grow your email list and land that crucial first sale. You can create a unique coupon code and set it to trigger in an automated welcome email as soon as someone subscribes to your newsletter. You can also limit the code so it only works for customers who have never made a purchase before. How do I create a buy-one-get-one (BOGO) deal with Wix? Inside your coupon dashboard, you simply select the "Buy X, Get Y" option. You then define exactly what the customer needs to buy, such as one specific shirt, to get the reward. The reward can be a free item or a heavily reduced second item. Wix handles all the math at checkout automatically. Will my discount codes apply to recurring subscriptions? With Wix you have full control over how your coupons interact with product subscriptions. When creating the code, you can choose whether it applies to a single one-off purchase or if it discounts a recurring subscription plan. If you apply it to a subscription, you can even decide if it discounts just the first month or every single billing cycle. Learn more: Commerce as a service

Start selling with Wix eCommerce→ Learning how to use eCommerce promotions with Wix gives you a direct way to encourage shoppers to buy and keep your inventory moving fast. Running a strategic sale gives your customers a fantastic reason to stop simply browsing and actually finish checking out. Whether you want to clear out last season's items or reward your loyal email subscribers, creating your own offers gives you control over your online business. You can easily build excitement around your brand and watch your orders multiply. Running these campaigns yourself ensures you keep your profit margins exactly where you want them while still treating your customers to a great deal. Wix supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows. TL;DR: How to use eCommerce promotions with Wix A built-in promotional system gives your audience an immediate reason to finalize their purchase before the offer expires. To hit your revenue goals, your online store needs clear promotional rules, automated discounts and a straightforward checkout process. Learn more about how to use eCommerce discounts on Wix. How to use eCommerce promotions on Wix What to do Choose your offer Decide between discounts, bundles or free shipping. Set the rules Pick exact percentages or dollar amounts to take off. Select products Apply the deal to your whole catalog or specific items. Schedule the sale Give your promotion strict start and end dates. Spread the word Tell your audience about the deal via email and social. How to use eCommerce promotions with Wix in 5 steps Getting your promotions up and running with Wix lets you focus on bringing in more customers and sales rather than manually struggling with complicated pricing calculations. Here's how to go about doing it: Choose your promotional offer Set the exact rules and values Select your eligible products Schedule your sale dates Spread the word to your audience 01. Choose your promotional offer Your first move is deciding how you want shoppers to get their deal. Open your Wix dashboard and navigate to your marketing tools to explore your promotional options. You can choose to create a manual promo code that people type in or an automatic offer that applies as soon as they add items to their cart. Creating a specific code works great for exclusive email offers or influencer partnerships. Automatic offers work perfectly for store-wide holiday sales where you want everyone to get the exact same deal without any extra effort on their part. Learn more about how to use eCommerce discounts with Wix. 02. Set the exact rules and values Now you need to tell the promo system with Wix how much money to take off the total price. You can offer a flat rate, like five dollars off a purchase, or a percentage drop, like fifteen percent off an entire order. You can also set up free shipping deals or buy-one-get-one offers to encourage larger cart sizes. Choosing the right promotion type depends entirely on your profit margins and what your specific customers find most valuable. 03. Select your eligible products You don't have to put your entire inventory on sale at once. Wix lets you apply your new promotion to specific product categories or even single items. This works best for when you need to clear out last season's inventory but want to keep your new arrivals at full price. Learn more about how to optimize your inventory management with Wix. You can also set a minimum order subtotal before the promotion kicks in. This smart tactic encourages shoppers to add just one more item to their cart so they qualify for the special pricing. Wix can apply complex promotions automatically at checkout. Learn more about how to customize your checkout with Wix. 04. Schedule your sale dates A great sale always creates a sense of urgency. Inside your Wix settings, pick the exact calendar date and time your promotion begins. Then, set a strict expiration date for when the deal ends so shoppers know they need to act fast. If you want to limit how many times a code gets used, you can easily cap the total number of uses. You can also limit the promotion so each individual customer can only use it a single time, preventing people from abusing your generosity. 05. Spread the word to your audience A promotion only brings in cash if people actually know it exists. Once your deal is active, you need to share it everywhere. You can add a prominent announcement bar to the very top of your website so every visitor sees the offer immediately. Send a dedicated email campaign to your subscriber list and post the details across all your social media channels. Make sure you clearly state the promo code and exactly when the deal expires to drive immediate action from your followers. Wix eCommerce promotion examples You're a coffee business who sells roasted coffee beans to caffeine enthusiasts. Use free shipping promotions to boost your average order value. For example you can offer free delivery on any order over forty dollars. Shoppers then may routinely add an extra bag of coffee or a new mug to their cart just to cross that threshold and avoid paying for shipping. You're a boutique clothing brand selling comfortable, stylish basics to an active community. Use buy-one-get-one promotions to move seasonal inventory before it goes out of style. If a shopper buys one t-shirt, they get a second one at half price. This smart pricing strategy pushes customers to spend a little extra while clearing out stagnant stock. You're a skincare business offering natural beauty serums and lotions. Use promotional codes to track the success of your influencer marketing. Every beauty blogger you partner with gets a unique code to share with their followers. Then you can easily track which codes get used the most, to figure out which partnerships bring in the most revenue. With Wix I limit how many times an eCommerce promotion is used? You have full control over the usage limits of your promotions on Wix. Inside your Wix dashboard, you can restrict a code to a specific number of total uses across your entire store. You can also check a box that limits the promotion to one use per individual customer, ensuring everyone gets a fair chance at the deal. Will my promotions apply automatically at checkout? With Wix you get to decide exactly how the promotion applies. If you create an automatic discount, the system instantly reduces the price as soon as the customer adds a qualifying item to their cart. If you create a manual coupon code, the shopper must type the specific word or phrase into the promo box at checkout to see their savings. Can I combine multiple eCommerce promotions on Wix? To protect your profit margins, the system generally prevents shoppers from stacking multiple coupon codes on a single order. However, you can choose to let customers use a promo code on top of an item that already has a sale price applied. You configure all of these rules directly in your dashboard settings.

Picture this: Your eCommerce website has taken off. People are pouring into your site, many are even adding your products to their carts. The money is practically in the bank, right? Not so fast. In reality, over 70% of shoppers abandon their carts without completing their purchase. And among those with serious intent to buy, the eCommerce checkout process is largely to blame. Far from being a mere formality for collecting payment and delivery details, your online checkout experience is an opportunity to shine. By investing in a thoughtful, streamlined and customer-centric checkout process, you can win more sales and stand out from the competition. What you need is a checkout is customizable and extendable. Using Wix for your eCommerce business means checkout customization and advanced workflows using custom logic. Check out higher conversion potential with an online store from Wix. 19 ways to optimize your eCommerce checkout process Offer multiple payment options Streamline your forms and navigation Boost checkout processing speed Optimize for mobile Ensure accessibility for all Localize the checkout experience Offer guest checkout Make login easy Provide real-time cost calculations Enable promo code redemption, subtly Show exactly what shoppers are buying Spell out fulfillment costs and timeframes Curate cross-sells and upsells Signal security and trust Put your thank you page to work Set up one-click checkout options Implement progress indicators Auto-save cart contents Add reviews and edit order feature 01. Offer multiple payment options Digital wallets (think: PayPal, Google Pay and Apple Pay) have overtaken credit and debit cards as the top eCommerce payment method, both in North America and globally, according to the FIS Global Payments Report. By 2026, digital wallets are forecast to account for 54% of all eCommerce transactions. These “alternative” payments are especially efficient for mobile shoppers who can skip entering payment information manually, and with just a few taps, authorize using stored digital wallet information. In addition, these methods offer an added layer of security, as sensitive financial information is shared only with the digital wallet, not with each individual retailer. Your checkout process should reflect this shift by enabling consumers to pay via PayPal and other digital wallet connectors, as well as new credit options like Buy Now, Pay Later. Wix merchants can use Wix Payments to provide a range of options for both in-store and online transactions to collect payments online. Wix empowers businesses to scale globally and sell across multiple channels from a single platform. Merchants can localize their stores with automatic translations, accept payments in multiple currencies and calculate taxes automatically for international sales. The platform also connects to major marketplaces like Amazon, eBay and Google, enables social commerce on TikTok and Instagram and allows businesses to launch branded mobile apps for iOS and Android. For omnichannel operations, Wix supports fully integrated point-of-sale systems, unifying online and offline sales management. It also supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales. 02. Streamline your payment forms and navigation When you start an eCommerce business, try to streamline your checkout form fields whenever possible. For example, if your customer’s billing and shipping addresses are the same, enable auto-filling; once shoppers provide a ZIP code, automatically supply the city and state. Wix eCommerce does this automatically for you. You can also consider using a validation service to check shipping addresses and auto-fill the correct spelling and abbreviations for carriers to recognize. 03. Boost checkout processing speed Regardless of your type of business, shoppers might prefer to buy online from your brand for convenience and efficiency. Your checkout experience should respect those priorities, starting with the speed at which checkout screens load. In a survey from Digital Commerce 360, 32% of shoppers said checkout speed influenced their decision to buy, while another 21% said overall site speed was a purchase factor. Glitches, dead-ends and screens that “hang” can also make shoppers nervous about site security; the logic goes, if the checkout form doesn’t work, the rest of the system—including storage of payment data—could be unstable. Avoid these doubts by testing checkout functions regularly. Wix offers industry-leading website performance with reliable infrastructure and real-time monitoring. You can test your online store regularly from your Site Speed dashboard. Give your customers a fast-loading shopping experience with free eCommerce hosting on Wix. 04. Optimize for mobile When you learn how to build a website, you’ll quickly note the importance of mobile traffic. Mobile commerce continues to grow, with nearly 40% of all eCommerce transactions now occurring on mobile devices, according to Comscore. To accommodate shoppers on the go, checkout pages should be optimized for small screens without full-fledged keyboards. Organize forms into sections short enough to fit on a single mobile screen, and use accordion-style collapsible menus when extra text or sidebars are needed. Integrate mobile features such as tap-to-call for customer service to help shoppers connect with help quickly. 05. Ensure accessibility for all Make your checkout process welcoming for all shoppers by optimizing your page for those with visual, motor or other disabilities. Make sure you use alt text for screen readers, and enable text size modification and speech-to-text translation. If you need further guidance, Wix has tools in place that allow you to optimize your website for accessibility. 06. Localize the checkout experience If you start a business and want to build a global following, your checkout process needs to accommodate a global clientele. While shoppers may already have switched languages while browsing the site, your checkout needs to be able to handle currency conversion—which you can enable in your Wix online store—as well as variations in billing and shipping address fields. 07. Offer guest checkout The second-most common reason why shoppers abandon their purchases online is that brands force them to create an account, according to the Baymard Institute. Avoid this hurdle by offering guest checkout by default so shoppers can finish their order without needing to create a username and password. Incentivize returning shoppers to create an account to make future checkout easier—or by offering other rewards, such as access to your loyalty program and extra discounts. See it in action: Wix user Jule Dancewear sells non-distracting dancewear, aiming to boost the self-love and confidence in professional dancers all around the world. When you add one of Jule's leotards, meshies, skirts or shorties to your cart, you are immediately sent to a simple guest checkout form—with the option to log in for future orders. 08. Make login easy If shoppers do decide to create an account, make it easy for them. Let them create an account using their existing social media or email logins so they don’t have to invent new usernames and passwords each time. If they opt to register directly on your site, make subsequent logins easy by providing alternatives to remembering a password, such as sending a verification code by them or email. Let them skip login altogether if registered shoppers are in a rush; you can always connect new orders to purchase histories on the back end. If you want to offer an incentive to sign in, flag potential loyalty rewards they’ve earned, such as a coupon or a freebie they can claim. 09. Provide real-time cost calculations The Baymard Institute study cited above found that 47% of consumers who’ve abandoned online purchases did so because the added costs at checkout (shipping, taxes, fees) were too high. Avoid surprising shoppers by stating all added costs as early as possible in the checkout process, like on the cart page. Include any add-ons like gift wrap or customization surcharges, too. 10. Enable promo code redemption, subtly Many checkout pages feature an input field where shoppers can add a discount code and see the amount immediately deducted from their order total. But if shoppers don’t already have their promo code in hand, many may leave the site to find one—and end up failing to return. The key is to strike a balance. Rather than offering a promo code field up front near the call to action, consider incorporating it toward the end of the checkout process when entering payment information. See it in action: Wix user Maple House Collective is a Snohomish, Washington-based shop offering housewares, handcrafted collectibles, antiques and more. On their final checkout page, you have the option to expand dropdown fields for a promo code. It’s a streamlined design that doesn’t take up too much real estate on an otherwise straightforward page. 11. Show exactly what shoppers are buying The shopping cart and checkout should show the SKU options that the shopper picked, including accurate images of the size and color choices. Include a link to the full product detail page that opens in another window if shoppers want to revisit the details to confirm that their selection fits their needs. In addition, communicate clearly whether items are in stock. If inventory is low, add a flag or icon to draw shoppers’ attention and add an incentive to finalize their purchases quickly. 12. Spell out fulfillment costs and timeframes Free shipping is online shoppers’ most sought-after discount. In fact, Shippo reports that 62% of consumers won’t purchase from a retailer online unless delivery is free. At the same time, most independent merchants struggle to maintain profit margins while offering free shipping. Even larger retailers are raising the minimum threshold shoppers must spend to qualify for the service, according to the Wall Street Journal. To manage expectations and avoid abandoned sales, make sure costs are transparent at the start of checkout. If you offer alternatives to freight carriers, such as free in-store pickup or local delivery, be sure to highlight them. And for all fulfillment options, include an estimated delivery date alongside the costs so shoppers can select the method that’s right for them. During the peak holiday season (and other date-sensitive periods), use banners and other website design elements to flag cutoff dates for packages to arrive in time. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. 13. Curate upsells and cross-sells Ever been to a Marshalls and found yourself grabbing a few extra items off the shelf while waiting in line to check out? That's suggestive selling in action. You can mimic this experience online by offering a few last-minute extras. For example, if your shopper has added an item that qualifies for a “buy two, get one free” offer, flag it for them at checkout. Or, show off compatible accessories that they may want to purchase with their items. You can also call out savings opportunities exclusively for loyalty club members to encourage more signups. If you sell replenishment products, highlight any recurring purchase programs you offer as a way to reduce the current total order cost. And of course, if you offer free shipping above a threshold, use a progress meter or other visuals to highlight how much shoppers need to add to their carts to qualify. See it in action: When you create your online store with Wix, you can use an app like ReConvert to add an upsell block to your checkout page. For example, Forge to Table, which sells hand-forged kitchen knives and accessories, prompts shoppers to check out other best-selling items before finalizing their purchase. 14. Signal security and trust Data breaches are commonplace these days, making it no surprise that consumers rightfully worry about having sensitive information stolen. As shoppers begin checkout in your online store, reassure them about the safety and privacy of their information. As a Wix user, you can rest easy knowing that your eCommerce site is equipped with enterprise-level security features that use threat prevention and real-time detection. Use microcopy to explain that data won’t be shared or sold, and display badges or icons for any third-party security or encryption tools you use. Design choices can also build trust: while you should streamline navigation options, keep the color scheme and look and feel similar to the rest of your eCommerce site for continuity. Your checkout shouldn’t require jumping to a different browser tab or window, and should be hosted under your main website domain. 15. Put your thank you page to work The post-order thank you page is often an afterthought, but it shouldn’t be. Now that shoppers have gone through the purchase process, the thank you page is your first opportunity to begin building a long-term relationship. You can make additional product recommendations here, but don’t be too pushy: especially if they’ve just bought big-ticket items, customers may not be in the mood to consider spending more right away. Balance relevant suggestions with content that will help them make the most of what they’ve already ordered. The thank you page is also a ripe opportunity to invite signups to your loyalty club or create an account to save their payment and shipping information. Highlight key benefits related to the product that your shoppers just bought. Make sure to feature social media highlights and customer service links prominently on the thank you page to encourage people to stay engaged. 16. Set up one-click checkout options Enhance your checkout experience by offering one-click options for your customers. This feature allows them to save payment and shipping information for future purchases, making transactions quick and easy with just a click. By providing such convenient options, you boost customer satisfaction and loyalty while simplifying the checkout process. Focus on creating an effortless shopping experience that keeps your customers coming back. 17. Implement progress indicators One common frustration for online shoppers is uncertainty about how long the checkout process will take. To enhance the experience, implement a progress indicator during checkout. This feature shows customers their current steps and how many steps remain. A progress indicator empowers shoppers by managing expectations and reducing cart abandonment. It gives them a sense of control over the process, allowing them to plan their time effectively, especially when multiple steps are involved in completing their purchase. 18. Auto-save cart contents Imagine your customer has spent a lot of time adding items to their cart, only to lose everything due to accidentally closing the tab or a dropped internet connection. This is frustrating and can lead to cart abandonment. To avoid this, implement an auto-save feature that saves the cart contents as shoppers add items. This way, if something unexpected happens, they can easily resume their checkout process without starting over. Empower your customers to enjoy a seamless shopping experience. 19. Add review and edit order feature Mistakes are inevitable, and shoppers often realize they've added the wrong item or quantity to their cart during checkout. To alleviate potential frustration, consider implementing a review and edit order feature. This allows customers to double-check their selections before finalizing the purchase. Such a feature can also benefit those who wish to make last-minute changes or additions without navigating back through previous steps in the checkout process. By offering this option, you can enhance customer satisfaction and minimize the risk of abandoned carts due to errors. Why your eCommerce checkout process matters Your online checkout is more than a means to take payment; it’s the culmination of your efforts to entice shoppers along the buyer journey, and an opportunity to demonstrate your brand’s technical prowess and credibility. Following the best practices of eCommerce checkout is an investment in the success of your business. A good checkout experience can help to: Boost conversion: A whopping 70% of shoppers leave retail websites after adding items to shopping carts, the Baymard Institute cited earlier found. Among those who start checkout but don’t finish it, eight of the top 10 reasons for leaving relate to the checkout process. This includes everything from distrusting the site’s security to overly complex forms to lacking preferred payment methods. Remedying these problems helps keep shoppers committed to completing their purchases. If you have an eCommerce store with Wix, you can intervene in these potential missed sales by setting up abandoned cart emails nudging shoppers to complete their purchases. Communicate your brand values: A good checkout experience shows that you value your customers' time, while providing clear and concise explanations of fulfillment and payment options shows that you know your stuff. Your brand's commitment to customer service shines through with links to relevant information, live chat and phone help. Growing average order value: By highlighting curated options for cross-sells, upsells, product subscriptions and gift options, your checkout process can nudge order totals upward. You can also sell memberships online. Laying the groundwork for loyalty: Don’t think of checkout as the end of the purchase process; think of it as the first step toward a return visit and repeat purchase. Two-thirds of respondents in a PYMNTS survey said a smooth checkout was very or extremely influential in deciding whether to buy from a brand again. You can further amp up re-engagement with post-purchase messaging on the thank you page, in follow-up emails that list upcoming flash sales and provide coupons and via mobile messaging. Ready to rock your online store? Learn how to start an online store and take Wix’s free website builder for a spin. Ecommerce checkout FAQ Why is a seamless checkout process vital for my online store? A seamless checkout process is essential because it directly impacts your conversion rates. By creating a user-friendly experience, you can lower cart abandonment rates and motivate customers to finalize their purchases. How can I boost the security of my eCommerce site? Boost your website security by using encryption protocols like SSL, displaying security badges, and clearly communicating your website privacy policies. Show customers how their data is protected. Can I personalize my thank you page for better engagement? Yes. Add product recommendations, invite them to join your loyalty club, and include social media links to keep them connected to your brand. What are abandoned cart emails, and how do they work? Abandoned cart emails serve as gentle reminders for customers who added items to their cart but didn’t complete their purchase. These emails encourage shoppers to return and finish their transactions, helping you recover lost sales. How can I evaluate the effectiveness of my checkout process? Evaluate effectiveness by analyzing metrics such as conversion rates, cart abandonment rates and customer feedback. This data helps you identify pain points and areas for improvement in your checkout experience. How do you upsell at checkout? To upsell during checkout, suggest additional items that customers might want to add to their carts. Wix AppMarket offers apps like AppSell to customize upsell funnels and unique offers on your checkout page.

Start selling with Wix eCommerce→ Checkout customization with Wix allows you to design a buying experience that perfectly matches your brand and encourages shoppers to actually finish their purchase. You get to control every step of the final sale, from adding your logo to placing trust badges right where buyers need to see them. Taking charge of your checkout page means you stop losing customers at the very last second. By tweaking colors, removing distractions and adding specific policies, you build a reliable path to selling online that makes handing over credit card details feel incredibly safe and easy. Wix eCommerce allows businesses to customize their eCommerce checkout experience and to extend checkout functionality with custom logic. What does checkout customization with Wix look like Checkout customization with Wix means the built-in design features that let you change how your final payment pages look and function. Instead of settling for a generic payment screen, you get to upload your logo, change the background colors and adjust the font styles so the page feels like a natural extension of your main eCommerce website. This process also involves adding important functional elements to the page. You can easily insert specific store policies, link to your shipping rules and display security badges. This simple setup keeps your online business running smoothly and helps your buyers feel entirely comfortable checking out. Benefits of checkout customization with Wix Designing your own checkout creates instant trust with your shoppers. When buyers see your brand colors and logo on the payment screen, they feel secure knowing they are still buying directly from you rather than a sketchy third-party processor. A tailored checkout process also directly improves your conversion rates. Removing unnecessary fields and adding clear shipping policies answers last-minute questions, preventing customers from closing their browser right before they pay. A branded payment screen acts like a friendly cashier, reassuring your customers right as they pull out their wallets. Common challenges of checkout customization with Wix Going overboard with design elements remains a major hurdle for many store owners. If you add too many bright colors, massive images or complex legal texts, you might actually distract the buyer from finishing their transaction. You also need to make sure your custom checkout design looks great on mobile phones. A layout that looks amazing on a giant desktop screen might force mobile buyers to scroll endlessly just to find the buy button. The secret to a great checkout is keeping it simple, letting your products remain the star of the show while the payment form stays out of the way. Industry research shows that nearly 18 percent of shoppers abandon their carts if the checkout process feels too long or complicated. Examples of checkout customization to use with Wix A great example is a boutique coffee roaster using their checkout page to reinforce their brand identity. They can use a warm brown background, display their minimalist logo at the very top and include a short, friendly return policy directly under the credit card fields. Another brilliant example involves a high-end jewelry maker. They should keep their payment page stark white for a clean, luxurious feel but prominently display security trust badges and a link to their insured shipping policy. This setup instantly calms nervous buyers spending hundreds of dollars. How to get started with checkout customization with Wix Your first move involves opening your Wix dashboard and navigating to your store settings. Click on the checkout settings to open the editor, where you can instantly upload your primary brand logo and select your main colors. Next, review exactly what information you actually need from your buyers. Turn off any unnecessary form fields, like asking for a company name if you only sell to individuals. A shorter form gets filled out faster, leading straight to more completed orders. Wix supports high-performance eCommerce operations with tools designed to improve conversion and increase average order value. Merchants can automate complex promotions with built-in discount logic, surface relevant products using AI-driven recommendations and recover lost sales through automated abandoned cart workflows. Wix also offers flexibility at checkout, allowing businesses to extend or customize the purchase flow to support more advanced retail strategies. Can I add custom fields to my checkout page? Yes, you can easily add custom fields to collect specific information from your buyers. If you sell custom-engraved products, you can add a text box right on your Wix checkout page where shoppers can type their desired message. Does changing my checkout design affect my payment security? No, modifying the visual look of your checkout does not change the underlying security and Wix eCommerce infrastructure. Your transactions remain fully encrypted and secure. The system continues to protect all credit card data perfectly, regardless of what colors or fonts you choose to display. Can I remove the shipping address field if I only sell digital goods? Yes, Wix automatically detects when a customer only has digital products in their cart and removes the shipping address requirement. This speeds up the buying process and gives your customers instant access to their downloads.

Turning your idea into a business? Start with a domain name→ Learning how to perfect your inventory management with Wix gives you total control over your stock levels and saves you hours of manual counting. A smart inventory system tracks your products in real time, meaning you never accidentally sell an item you don't actually have in the back room. Taking charge of your inventory means you can confidently grow your product lines. You can easily track which items fly off the virtual shelves and which ones gather dust. By managing this directly from your dashboard, you build a reliable eCommerce business that shoppers trust. Wix, for example, supports advanced inventory engagement tools including automated inventory alert and pre-orders as a commerce as a service platform. TL;DR: How to perfect your inventory management with Wix Store owners need a reliable way to track stock to avoid overselling and unhappy buyers. A central online hub, like an eCommerce website, gives you all the crucial details like stock counts, variants and low-inventory alerts in one place. To hit your sales goals, your operation needs clear product tracking, automated status updates and simple reporting too ls. How to improve inventory management with Wix What to do Add your products Enter your items into your catalog. Track inventory Turn on the tracking toggle for your goods. Manage variants Set specific stock levels for sizes and colors. Connect dropshipping Sync inventory with third-party suppliers. Monitor reports Review sales data to plan your next order. How to perfect your inventory management with Wix in these easy steps Getting your stock organized takes just a few clicks, letting you focus more on creating great products and less on digging through boxes to find a missing size. Follow these exact steps to start managing your goods better with Wix: Add your products to the catalog Enable the inventory tracking feature Set up product variants Sync with third-party suppliers Monitor your stock reports 01. Add your products to the catalog Your first move is getting everything you sell loaded into your system. Open your Wix dashboard and navigate to the store products tab. Click to add a new physical item and fill in the basic details. You need a clear name, an accurate price and high-quality photos. This built-in catalog acts as the foundation for your entire business. Wix is a flexible ecommerce website builder that provides reliable infrastructure for handling high-volume sales. Once you input your items, you give the system exactly what it needs to start counting. Properly categorizing your items right from the start saves you massive headaches down the road. 02. Enable the inventory tracking feature Now you need to tell the system to actually watch your numbers. Scroll down on your product page to the inventory and shipping section. Toggle the switch to track inventory, which tells the platform to count every single sale. Type in exactly how many items you currently have on hand. As shoppers buy your goods, this number automatically decreases. When your stock hits zero, the item automatically updates to show out of stock so you never disappoint a buyer. Research shows that accurate stock displays increase customer trust by up to 30 percent. 03. Set up product variants Most products come in different shapes, sizes or colors. You need to track these options accurately so you know exactly which version is running low. Inside your product settings, add specific options like size and color. The system then creates a distinct inventory line for every single combination. You can type in that you have ten medium red shirts and only two large blue shirts. Managing these variants carefully prevents you from selling a specific size you no longer have in stock. 04. Sync with third-party suppliers Sometimes you sell items that ship directly from a partner or manufacturer. Wix includes native dropshipping and print on demand solutions. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell without ever leaving Wix. These native integrations talk directly to your catalog. When your supplier runs out of a specific blank t-shirt, your website instantly updates to reflect that shortage. This automated communication protects your reputation and keeps your buyers fully informed. 05. Monitor your stock reports Your system is running and now you get to watch the numbers shift. Use your Wix analytics dashboard to monitor exactly what sells the fastest. The reports area shows you which items bring in the most revenue and which ones sit around too long. Use this data to plan your next purchasing move. Looking at your inventory reports helps you spend your cash exactly where it matters most. This keeps your cash flow healthy and makes your operation highly efficient. Inventory management use cases A flower shop nursery selling rare indoor plants to dedicated collectors. They can use the inventory system to manage incredibly limited stock. Since they only receive small batches of specific plants, accurate tracking is absolutely crucial. Once a rare plant sells out, the system automatically replaces the buy button with a prompt to join the waitlist. An outdoor brand selling performance clothing for hikers and climbers. They can use variant tracking to manage dozens of sizes and color combinations. Shoppers can quickly see which sizes are actually available before they even click into a product page. A clean layout makes it incredibly easy for fans to buy what they need fast. A bakery that sells custom cookies and cakes to a dedicated local community. Their online ordering page needs to be fast, functional and mouth-watering. They can use inventory tracking to limit the number of specific pastries they sell each day. By setting exact stock levels for their daily bakes, they guarantee they never take more orders than they can actually fulfill. Will I get alerted when my products are running low? Yes, you can easily set up low stock alerts inside your Wix dashboard. You simply tell the system your preferred threshold, such as when you only have five items left. Wix then sends you a notification, giving you plenty of time to reorder before you completely run out. Does Wix sync inventory across different sales channels? Wix automatically syncs your stock levels across multiple platforms if you connect them to your dashboard. When you sell an item on your main website, the system immediately updates your available count on connected channels like social media shops. This keeps your numbers perfectly accurate everywhere you do business. Wix supports multiple business models on a single backend. Can I update my stock levels in bulk? You can update your numbers for multiple items at once using the bulk editing tool. This feature allows you to select several products and adjust their counts from one single screen. You can also export your catalog to a spreadsheet, make your changes, and import it back to update everything instantly. Learn more about how to use ecommerce discounts on Wix.

Turn your ideas into sales and start selling with Wix eCommerce→ If you're looking to start selling on Wix, this guide is for you. From creating an online store, or eCommerce website to dropshipping and print on demand, we'll walk you through how to sell online on Wix from scratch. Whether you're launching your first product or scaling an established brand, Wix supports high-performance eCommerce operations with the tools, infrastructure and flexibility to grow with you. Learn more about how to use Wix as a website builder and to manage your business. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one advanced eCommerce platform. Start today and turn your vision into success. How to start selling on Wix: create an eCommerce website To sell on Wix first you'll need to create a website. Using eCommerce website design or online store is the best type of website to sell online. To create an eCommerce website to start selling with Wix, follow these steps: Choose an eCommerce website template Add Wix Stores Create and add products Set up payment methods Configure your shipping options Publish your eCommerce site and launch your store 01. Choose an eCommerce website template Start by selecting a website template that includes Wix Stores or any other eCommerce template you prefer. Here are some of the most popular ones to sell online: Fashion store templates Jewelry store templates Arts and craft store templates Beauty store templates Food store templates Pet store templates Once you've chosen your template, you'll need to customize it. The pages you choose and your website design should enforce the purpose of your site and your brand identity. Essential pages include a home page, about us page, services and products pages and also a blog if relevant. Prefer to skip the template entirely? Wix Harmony, Wix's flagship AI website builder, lets you go from a single prompt to a business-ready online store. You can then keep shaping your site by chatting with Aria, Wix Harmony's built-in AI agent, or editing by hand with full drag-and-drop control. Learn more: Is Wix easy to use? 02. Add Wix Stores Created your site? Go to your site's dashboard, click on Apps, then App Market, search for Wix Stores and add it to your site. Wix Stores is more than a basic storefront, it's a scalable eCommerce solution that supports everything from simple product listings to advanced retail operations, including automated discount logic, AI-driven product recommendations and multichannel selling across marketplaces and social platforms. Learn more: Is Wix good for small business?, Can I sell products on Wix? 03. Create and add products Add your products, including images and descriptions. You can sell physical or digital products with Wix. Create your products by tapping Store Products or Catalog and selecting Store Products. Tap Add a Product to create your first product. If your product is available in various sizes, colors, materials, or other variations, it's essential to add these different product options to your store. This allows customers to select their preferred variant directly on the product page. Wix allows you to manage inventory for each variant individually, for accurate stock tracking and to prevent overstocking. Looking to add product options? Navigate to your site's dashboard and go to the Store Products section. Choose an existing product or click + New Product and select Physical. Scroll down to the Product Options section and click + Add Options. Enter the option name (e.g., "Size" or "Color"). Choose how the option will appear on the product page (e.g., as a list or color swatches). Add the different choices for the option (e.g., Small, Medium, Large). Click Add to save the options You can also manage each variant by price and inventory. In the Product Options section, toggle on Manage Pricing and Inventory for Variants. For each variant, enter a unique SKU if desired. Toggle on Track Inventory to enable stock tracking. Enter the stock quantity for each variant. You can also set different prices, weights, and cost of goods for each variant. Wix also helps merchants capture demand beyond what's currently in stock. Enable back-in-stock notifications to automatically re-engage shoppers when inventory is replenished, or offer pre-orders for upcoming products to capture demand before items are available. Here are some Wix users using Wix to sell, we've also incuded the type of ecommerce site or store they run. Nue Modern: selling modular storage that doubles as stylish furniture. Projeto Fio: selling hand embroidered clothing from Rio de Janeiro. Nurturing Nature Cards: selling 100% plantable gift card for all occasions. 04. Set up payment methods Go to the Settings tab and set up payment providers including Wix Payments or PayPal. Go to Settings and select Accept Payments to connect a payment method like credit/debit cards or PayPal. In the Checkout section, you can tailor your site's checkout experience. Customize the page by adding fields to gather extra customer information, include your store policies, enable gift card payments, and more. Wix also allows businesses to customize the checkout experience and extend workflows, enabling more advanced retail strategies, from bundling products and services in a single cart to applying automated discount logic at the point of purchase. Learn more about how to use gift cards on Wix. The Store Products and Inventory section offers tools to manage your store efficiently. You can set a minimum order subtotal, display tax or shipping details alongside product prices, and adjust other settings to suit your store’s needs. You must also set your tax settings in compliance with your local tax laws. You can manually enter how much tax you need to collect and from customers or you can set up automated tax collection with Avalara. Wix automates tax calculations for international sales, making it easier for merchants to expand into global markets without manual compliance overhead. 05. Configure your shipping options For each location you sell in you can choose from 3 different shipping or delivery methods: Shipping: Ship products to customers. Delivery: Hand-deliver to customers who live in your area. Pickup: Allow local customers to pick up products from any of your physical locations. For merchants with more complex logistics needs, Wix supports custom shipping rates and fulfillment workflows through Velo and Service Plugins, allowing technical teams to extend shipping logic without compromising platform stability. 06. Publish your eCommerce site and launch your store Once everything is set up, publish your site to go live. Make sure to test it fully, to check everything works as it should. In order to start selling you'll need a Wix paid plan. This will also give you a customizable domain name for your store. After your site is live, you can use your analytics to track your traffic, sales and customer behavior, in order to understand what's working or not with your selling. You can also power up your online store with the Wix AI Site Chat. Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With the AI site chat, you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview for a deeper look at how it works. Once your store is live, consider activating additional tools designed to increase revenue over time. Wix helps eCommerce businesses build long-term customer relationships through built-in loyalty and rewards programs, subscription-based products and memberships for recurring revenue and digital gift cards that attract new shoppers and drive seasonal purchases. Wix also enables omnichannel selling from day one. Merchants can connect their store to Amazon, eBay and Google marketplaces, sell directly on TikTok and Instagram and manage both online and in-person sales through Wix's integrated point-of-sale system, all from a single dashboard. Explore these eCommerce website examples. How to sell with Wix with dropshipping Looking to start a dropshipping business? Learn how to make a Wix website. Dropshipping is a sales model in which the store owner sells products without needing to keep them in stock. Thus, the store owner acts as an intermediary, passing the orders placed in their store to the supplier, who is responsible for delivering them to the final customer. – Bruno Brito, dropshipping specialist and CEO of Empreender Create a website with Wix and then follow these steps to start selling with this popular eCommerce type. Connect your Wix store to a dropshipping app like Modalyst or Spocket. You can do this by going to the Wix App Market and adding the desired app. Choose products you want to sell from the app. You can browse through thousands of products and select those that fit your business. Set pricing and shipping rules for your products. You can define how much you want to charge and set up shipping options in your Wix dashboard. Add products to your store. Once you have customized your products, click 'Add to Store' to make them live on your site. Manage orders. When a customer makes a purchase, the supplier will handle fulfillment and shipping directly to the customer. Wix supports dropshipping as part of a broader eCommerce strategy. Merchants can run dropshipping alongside physical inventory, digital products, subscriptions or services, all managed from the same platform backend, without needing separate tools for each business model. Not sure which dropshipping products to sell? Sticker dropshipping Tea dropshipping Beauty dropshipping Clothing dropshipping Pet dropshipping Tshirt dropshipping How to sell with Wix with print on demand Creating and selling custom products has never been easier. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling, all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell, without ever leaving Wix. Print on demand is one of several ways Wix supports diversified eCommerce models from a single backend. Alongside physical products, merchants can sell digital products and online courses, offer services like classes and event tickets, run subscription-based offerings and manage specialized commerce models like rentals, all without needing separate platforms for each revenue stream. Learn more about: How to setup a customer inventory program with Wix How to sell event tickets with Wix What is commerce as a service? How to sell on Wix FAQ Is Wix good for selling online? Yes. Wix is a scalable eCommerce platform that supports businesses at every stage of growth, from first-time sellers launching their first product to high-revenue brands managing complex operations. Wix combines ease of use with advanced retail capabilities, including AI-driven product recommendations, automated discount logic, abandoned cart recovery and multichannel selling across Amazon, eBay, TikTok and Instagram, all managed from a single dashboard. What can you sell on Wix? Wix supports a wide range of commerce models from a single platform backend. Merchants can sell physical products, digital goods and online courses, offer services like classes, lessons and event tickets, run subscription-based products and memberships, accept donations and manage specialized models like rentals and restaurant online ordering. This makes Wix a genuinely all-in-one eCommerce solution for businesses with diverse or evolving revenue streams. Does Wix support selling on multiple channels? Yes. Wix enables omnichannel eCommerce by connecting your store to major marketplaces like Amazon, eBay and Google, allowing direct selling on TikTok and Instagram and supporting in-person sales through an integrated point-of-sale system. Merchants can also launch branded iOS and Android mobile apps without coding. All channels are managed from a single Wix dashboard, keeping inventory, orders and product data in sync across every storefront.

Build your website in minutes, try Wix for free today → Finding the best real estate website builders is one of the first steps when learning how to start a real estate business or grow your client base. The right website builder does more than make your site look good, it helps you capture leads, showcase listings and turn visitors into serious buyers. Learning how to create a website that reflects your expertise can set you apart in a competitive market. Many of today’s platforms offer customizable templates, IDX integrations and virtual tour features, making it easier to present properties in a way that connects with potential clients. In this guide, we’ll walk through the best real estate websites and the builders behind them, breaking down the features you need to choose the right platform, whether you want a simple setup or more advanced control. Ready to sell smarter? Build a real estate website and start reaching buyers today. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best real estate website builders In real estate, your website is a key part of how you connect with clients, promote listings and build trust. In this guide, we review the best real estate website builders, highlighting platforms that combine ease of use with powerful tools designed specifically for agents, brokers and property managers. From IDX integration to virtual tour support and built-in CRM tools, these builders make it easier to create a professional online presence that helps drive leads and close deals. How we chose the best real estate website builders Feature Why it matters IDX integration Keeps property listings up-to-date automatically and improves buyer experience. Galleries Helps you showcase listings with high-quality images to attract and inform buyers. Virtual tour support Engages clients with immersive property views, saving time on in-person visits. Customizable templates Lets you tailor your website’s look to match your brand and local market. AI creation experience Lets you generate a professional, business-ready site from a prompt and refine it by hand SEO tools Boost your visibility in local search and reach more motivated buyers and sellers. CRM capabilities Organizes and tracks leads so you can follow up effectively and close faster. Social media integration Makes it easy to share listings and updates across platforms. Contact forms & booking tools Helps you capture leads and book appointments directly from your site. Storage Ensures secure hosting for images, files and virtual tours. Learn more: What is a website builder? 8 best real estate website builders Wix AgentFire Real Geeks Placester Webflow Weebly Agent Image Easy Agent Pro 01. Wix Wix offers a versatile platform packed with tools beneficial for real estate professionals. At the core of Wix is Wix Harmony, Wix's flagship AI website builder that lets you go from a single prompt to a fully designed, professional real estate website in minutes. Describe your agency, target market and brand style, and Wix Harmony generates a complete site around your vision. You can then keep refining every detail by chatting with Aria, Wix Harmony's built-in AI agent, who brings web design expertise and business strategy knowledge to the conversation, or switch to full drag-and-drop editing at any point. Wix Harmony pioneers a hybrid creation experience: move fluidly between AI-driven generation and precise manual control, so busy real estate professionals can launch fast without sacrificing brand quality. Wix also offers real estate templates designed to present listings, video headers, community tour videos and banner videos that engage website visitors. Additional tools, like customer relationship management (CRM) software for tracking client interactions and marketing automation for follow-ups, create a holistic platform that extends beyond simple website building, making it a one-stop solution for real estate marketing. Plus, Wix's built-in tools eliminate the need for extensive plugin hunting, simplifying your real estate website management. You can also improve your business operations with Wix's AI Custom Agent, which allows you to create customized AI agents without technical skills. Design your perfect business assistant tailored to your specific needs and free yourself to focus on growth-oriented business initiatives while your AI agent handles critical operational tasks with precision and reliability. Every site built with Wix Harmony is backed by Wix's fully managed, enterprise-grade infrastructure, ensuring top-tier security, 99.99% uptime and reliable performance, so your listings and lead capture tools are always available to prospective buyers. Key features: IDX integration for automated multiple listing service (MLS) updates Customizable contact forms to capture leads Search engine optimization (SEO) tools designed to boost search engine visibility for property searches Integration with social media and Google Maps for easy access to listings Wix Harmony AI website builder with Aria, built-in AI agent Hybrid AI and drag-and-drop creation experience Advanced AI-driven personalization tools Best real estate website builder for: Agents needing a high degree of flexibility and branding options. Pricing: Free web hosting available. Paid plans start at $17 per month, billed annually. Eager to build your website? Run a domain name search and then choose a website template to house your business on Wix and see how you like it. 02. AgentFire AgentFire focuses on real estate websites, offering IDX integration, lead management and premium add-ons, such as clickable maps. Its robust capabilities come at a higher price point and may require some technical expertise. Key features: IDX integration Customizable landing pages Built-in CRM tools Social media tools Email marketing integrations Best real estate website builder for: Agents with a larger budget seeking an industry-specific builder. Pricing: Starts at $149 per month with a $600 setup fee and $30 per month for IDX. 03. Real Geeks Real Geeks provides real estate agents with a platform that generates leads and builds a functional website. It also offers an interface that connects with CRM systems and includes marketing tools such as Facebook ad management and email drip campaigns. Key features: Lead generation tool IDX and CRM system integration Facebook and Good ad management Customizable website templates Best real estate website builder for: Agents focused on lead generation and online marketing. Pricing: Pricing available upon request. 04. Placester Placester includes tools designed especially for real estate professionals. They offer customizable templates and IDX integration, making it simple to display up-to-date property listings. Placester supports automated campaigns and lead management, helping agents streamline their workflows. Key features: Real estate-specific templates Integrated email marketing tools Mobile-friendly design Built-in lead management tools Best real estate website builder for: Brokers and teams looking for an all-in-one solution. Pricing: Starts at $59 per month or $566 billed annually. 05. Webflow Webflow targets professionals looking for advanced customization, such as creating unique layouts and integrating rich animations. However, its extensive design capabilities have a steep learning curve, making it ideal for tech-savvy users. Key features: Customizable templates without coding Advanced design tools Built-in content management system (CMS) for managing property content Customizable animations Integration with third-party IDX solutions Best real estate website builder for: Experienced agents seeking complete design freedom. Pricing: Free plans available. Paid plans start at $14 per month, billed annually. 06. Weebly Weebly offers basic yet effective tools that are suitable for agents starting out or managing smaller property portfolios. However, Weebly lacks advanced features, limiting your design options and website scalability. Key features: Drag-and-drop builder Real estate templates Google Maps integration Basic SEO tools Simple blogging feature Best real estate website builder for: New agents or small boutique agencies. Pricing: Free plan available. Paid plans start at $13 per month, billed annually. 07. Agent Image Agent Image specializes in creating visually appealing websites for real estate agents. It offers a wide range of design options, letting agents create a personalized online presence that reflects their brand. IDX integration is included, as well as video content and 3D tours, making listings more engaging for potential buyers. Key features: Custom design services IDX and MLS integration Video support Branding and marketing tools Best real estate website builder for: Agents who prioritize design and branding. Pricing: Custom pricing based on design requirements. 08. Easy Agent Pro Easy Agent Pro simplifies website creation with its drag-and-drop editor and library of templates tailored for real estate needs. The platform includes lead generation tools, IDX integration and seamless access to property listings. Key features: Drag-and-drop editor Real estate-focused templates IDX integration Landing pages and lead capture tools Best real estate website builder for: Tech-savvy agents who want an easy-to-use platform with marketing tools. Pricing: Starts at $191 per month, billed annually. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders for expert recommendations and cost-saving tips. * All prices are updated as of April 2026. Key features of the best real estate website builders These website builder features that enhance functionality and user experience are crucial for designing an effective real estate website: IDX integration: Automatically updates property listings. Galleries: Showcase listings with high-quality images. Virtual tour support: Engages clients with immersive property views. Customizable templates: Tailored designs for brand identity. AI and hybrid creation: The best builders now let you generate a complete, professional site from a single prompt and then refine every detail by hand, removing the setup barrier for busy agents while preserving full creative control over brand and layout. SEO tools: Increase search engine visibility. CRM capabilities: Streamline lead management. Social media integration: Simplifies sharing listings. Contact forms and booking systems: Capture and convert leads efficiently. Storage: Securely stores and manages data files. Learn more: What is web design? How to create a professional website Website features How much does a website cost Website launch checklist “One thing people often overlook when choosing a website builder is the strength of the infrastructure behind it: hosting reliability, built-in security and site performance. These may not be the first things on your mind when building a website, but without a strong foundation, scaling later can quickly become complicated.” - Rebecca Tomasis, organic growth content lead at Wix Building a real estate website with AI AI is changing the way websites are built and managed, making it faster, smarter and more efficient. You can design a website with AI in minutes. The most advanced AI website builders go beyond template generation. Wix Harmony lets real estate professionals go from a single prompt to a fully functional, business-ready website. Aria, Wix Harmony's built-in AI agent, is a multi-skilled creative and business partner who can generate pages, refine layouts, write copy and offer strategic guidance, all while staying aware of the context of what you're building. You stay in control; Aria handles the execution. Here are some of the ways you can use AI to build your real estate website: Create engaging content: You can use AI to write copy, property descriptions, blog posts and calls-to-action that connect with your audience. Showcase your properties and services clearly and effectively. Optimize performance with analytics: AI tracks visitor behavior to show what’s working and what’s not. Use this data to refine your site, boost engagement and turn visitors into leads. Improve your search rankings: AI-powered SEO tools help optimize your site for search engines. From keyword placement to meta descriptions, drive more organic website traffic to your listings effortlessly. Simplify lead management: Use AI to identify and prioritize high-quality leads. Focus your time on building relationships and closing deals with the right clients. Add AI-powered UX features: Incorporate AI tools, like chatbots or personalized recommendations, to enhance your site’s user experience and keep visitors engaged. Wix has partnered with leading chatbot developers to create seamless integrations. Learn more: Best AI website builder Best website builder for small business Best one-page website builders Personal website builders Free website builders Best membership websites Best real estate website builders FAQ What is IDX? Internet Data Exchange (IDX) is a real estate system for displaying property listings directly from a Multiple Listing Service (MLS). An MLS is a database where real estate agents share property listings to increase exposure. Website builders with IDX integration enable agents to showcase live MLS listings for improved property visibility and buyer engagement. Wix offers IDX integration solutions, like iHomefinder, letting you automatically update MLS listings on your site so potential clients stay informed on the latest properties. Do real estate agents need a professional website? A personal website can elevate your real estate brand and credibility, empowering you to control your online presence, showcase exclusive listings, highlight properties and offer virtual tours. Clients can browse properties, read about your expertise and contact you directly—removing third-party interference and showcasing you as a trustworthy professional or brand. How do you choose the best website builder for real estate? To choose a website builder for your real estate site, consider these key factors: Goals and budget: Do you want to prioritize lead generation, branding or showcasing properties? Opt for a builder that fits both your budget and business needs. Experience level: Pick a platform suitable for your technical skill level. IDX integration: This feature is essential for including up-to-date property listings. Virtual tour support: Clients will appreciate being able to see properties from the comfort of their screen. SEO tools: Tools like optimized site infrastructure and Google Search Console integration make it easier to increase your visibility on search engines. Social media integration: Broaden your audience reach by sharing listings on popular social sites. Marketing tools: Attract potential clients effectively with actionable analytics and marketing automation. How to drive traffic to your real estate website? You can drive website traffic with SEO, social media marketing and content creation. Incorporate keywords like “real estate website,” “property listing” and “virtual tours” to attract search engine traffic. You can optimize your site using Wix’s SEO tools to boost your real estate firm’s visibility. Additionally, promote listings on social media platforms and run Google Ads. Finally, use Wix’s blog maker to share market insights and area guides, positioning yourself as a knowledgeable local agent. Learn more: How to start a real estate blog Best real estate websites How to monetize a real estate website? Here are some tips for real estate professionals on how to monetize a website: Set up gated web content—like area guides or investment tips—to capture potential buyers’ contact details. Lead-generation tools like Wix’s CRM help manage and nurture these contacts. Display premium listings for an additional fee. Partner with local businesses to feature sponsored content on your website. Consider integrating an “agent valuation tool” for home value estimates, enticing visitors to reach out for more details. Add an appointment tool. Wix’s booking system lets you set up appointments directly, making it easier to capture high-intent leads. Want to learn more about how to make a real estate website? Check out these resources: Website title Web page Web address URL Web server Is Wix good for real estate agents? Wix is a robust choice for real estate agents, offering a comprehensive toolkit that goes beyond basic website building. With IDX integration, Wix makes updating listings simple, and the CRM allows agents to track leads from first contact to closing. The platform’s SEO capabilities help listings rank higher, while its AI-driven website builder allows even non-technical agents to create a customized site effortlessly. Wix also offers features like video headers, community tour videos, blogging capabilities and a custom domain name, which are ideal for agents who want to establish a brand online. According to Mackenzie Precht, founder of Kindling Home: “Having our own website allowed our properties to be part of a brand… and gave us control over bookings. Now, direct bookings account for about 60% of our business. Building a site with Wix was obviously a good decision.”