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In this post, we’ll help you to solve the riddle behind eCommerce discount strategies. Learn how to craft a discount strategy that benefits your online store without cutting too deeply into your bottom line. There’s no denying that a great discount can do wonders for online sales and conversions. But if your discounts are too generous, too frequent, or too broad, you risk losing money and even attracting a different crowd (e.g., deal seekers) than you originally intended. On the flip side, if you’re overly stingy with discounts, you may find that sales are few and far between. What is a discount pricing strategy in eCommerce? A discount pricing strategy is a deliberate decision to sell a product or service at a lower price than the listed or advertised price. Discounts can be temporary (for new items) or permanent (for clearance products). They can also take different forms (e.g., percentage off vs. free shipping). We'll get into specific pricing strategies in a minute but first, let’s discuss a few different scenarios that are appropriate for offering discount pricing. Looking to apply discount pricing strategies? Wix can apply complex promotions automatically at checkout and supports advanced eCommerce promotion logic allowing you to automate online promotions and simplify promotion campaigns. Learn more about: How to use ecommerce discounts on Wix How to use eCommerce promotions with Wix When should you offer a discount? You want to motivate new customers to make a purchase Discounts not only draw attention to your site they can also entice customers who are unfamiliar with your brand to follow through with their first purchase. Discounting is particularly helpful if you’re selling in a crowded market or if you’re a new eCommerce small business owner with a newly minted online store. You want to boost shopper engagement and improve customer loyalty A competitive discount pricing strategy can be useful for incentivizing repeat purchases or organic marketing. For example, you might offer a discount as a reward when customers refer their friends and family to your brand. Or, you might choose to launch a loyalty program that offers gifts, discounts, and other incentives based on how much and how often members buy from you. You want to clear out old inventory If you’re looking to clear out inventory that’s taking up space in your store or warehouse, a discount can improve inventory turnover and help you make room for new products. You want to increase sales when demand is high Discounts can give you an edge during the holidays and other hyper-competitive selling events, like Prime Day. These types of events tend to have a “halo effect,” whereby the excitement caused by these promotions have positive ripple effects on other retailers (read: you may see a nice bump in traffic and sales even if you have no direct ties to the event). Discounts can additionally be useful in the weeks following these periods. For instance, a retailer that sells candles might offer discounts on holiday-scented candles after the holidays have passed, or a sporting goods store might offer coupons at the end of the regular sports season. 4 key considerations behind any discount strategy There is no one right way to set discount prices. Your strategy should be tied to your business goals and the types of products you sell. That said, there are some general guidelines that you can use when planning for a discount. 01. The timing When does demand for your product peak and drop? Or, when do people tend to drop off during the buying process? Think about when customers are mostly likely to seek out discounts, or how you can use discounts to close the sale. Look at historical sales data for clues and peek at how your competitors are using discounts to their advantage. If you've just started a business, it might take time to collect this data so don't rush ahead with a discount strategy until you have this information. 02. The messaging The way you present a discount may or may not motivate a sale. Jonah Berger, author and marketing professor at Wharton, advises retailers to use The Rule of 100 when advertising a discount. “Subtle ways of framing the same information can make consumers more compelled to purchase,” writes Berger. For instance, let's say the list price of a candle is $30, but the discounted price is $22.5. The discount can be presented as either “$7.50 off” the list price or “25% off.” The Rule of 100 says that the percentage is more enticing to consumers than the fixed amount. This remains the case until the listed price of an item exceeds $100. A discount for higher ticket items, like a smartphone, is typically more compelling when it’s presented as a fixed fee. For example, if the sale price of an $850 phone is $595, you should present the discount in a dollar amount rather than a percentage, so $255 off and not 30% off. In both cases the customer will pay $595 for the phone, but they're much more likely to act on the discount when the deal is presented in absolute dollars saved. 03. The product The type of product you’re selling should also inform your discount strategy. If you’re trying to build a luxury brand, avoid deep discounts that could devalue your brand or the product itself. On the other hand, if you are reselling a popular item, you might need to offer a steeper discount to stay competitive and make it worth it to shoppers to buy from your store versus a vendor they’re more familiar with. Just make sure that you’re not breaching any MAP policies when you do so. 04. Your costs Take into account the costs of manufacturing, shipping, and packaging your product (among other related expenses). It’s alarmingly easy to lose track of costs and lose too much money on a promotion—a problem that 20% to 30% retailers face, according to a study by the Boston Consulting Group. According to the same study, 20% to 50% of promotions don't actually generate a noticeable lift in sales. But retailers hesitate to scale back on these campaigns because they’re not sure which ones are working and which ones are not. 8 types of discount pricing (with examples) Granted that you’ve done your homework, discounts can be instrumental in attracting new customers or delighting existing ones. Here are eight types of discount strategies that you can bake into your eCommerce marketing strategy. 1. Quantity discount 2. Price breaks 3. Bundle pricing 4. Stackable discounts 5. Flash sales and lightening discounts 6. Loyalty discounts 7. New customer discount 8. Personalized discounts 01. Quantity discount Offer a discount when customers purchase certain quantities of your product. For example, you could offer multipacks, run buy-one-get-one (BOGO) promotions, or offer special pricing for bulk orders. The goal is to motivate customers to purchase more products than they'd originally intended. It's the “five for $25” approach that retailers like Victoria Secret and Urban Outfitters use when selling relatively low-priced items. Or, as shown in the example below, Wix merchant Coal and Canary incentivizes larger basket sizes by setting a minimum order requirement. 02. Price breaks A volume price break is similar to a quantity discount, but applies to a broader range of order sizes. For example, you may require customers to purchase at least 10 items to get a 10% discount off the total order price. However, they can still get a 5% discount if they buy eight items. Each of these checkpoints come with its own price break. 03. Bundle pricing Bundling different but related products together can increase average order value (AOV), while reducing the per-unit price of one or more items within the bundle. Bundles double-up as a great strategy for promoting gifting, especially during the holidays. For example, if you own a beauty brand, you could create a "spring nail" package that bundles several pastel-colored nail polish with nail-care tools. Alternatively, you could create "starter bundles" or bundles that feature products from the same collection. Take a look at this plastic-free utensil set offered by MightyNest, an eco-friendly retailer. MightyNest offers additional discounts to customers who are part of their loyalty program—which leads us to the next discounting strategy, stackable discounts. 04. Stackable discounts There are multiple ways to offer stackable discounts, all of which can motivate buyers to break out their credit card and complete their purchases. As with the MightyNest example above, you can offer bundles and multipacks as part of your catalog, and allow loyal customers to exercise additional benefits at checkout (e.g., in this case, MightyNest members get free shipping and an additional 15% off their purchase). Another approach is to offer free shipping contingent upon a minimum order amount (e.g., free shipping for orders over $50). Or, let customers apply rewards, coupons, or credits to discounted items at checkout. A stacking discount strategy can help you achieve multiple goals, including (but not limited to) increasing AOV, improving loyalty, and encouraging repeat purchases. 05. Flash sales and lightning deals A flash sale is a discount offered for a limited time. This type of discount encourages impulse buying. It can be the final push that customers need to hit “buy” when they’re on the fence. Examples of flash sales include special promotions when a new product first launches, or a 24-hour discount on a hot-selling item. A lightning deal is like a flash sale on steroids. Lightning deals offer heavily discounted prices on a single product for an extremely short time (think: Amazon Lightning deals). They’re an effective way to drive sales when traffic is slow or when you’re trying to clear out inventory—without committing to long-term sales. However, you’ll want to make sure you set aside enough stock to meet customer demand, otherwise your sale could backfire and cause you to oversell. This, in turn, could leave a bad taste in customers’ mouths. 06. Loyalty discounts This type of discount is often offered as a reward for repeat purchases or membership in a loyalty program. For example, you might offer 10% off to customers who have purchased from your store three or more times within the past year. Or, you could offer free shipping to newsletter subscribers or members of your VIP club, a strategy that Wix merchant Vivi et Margot employs. Loyalty discounts can also be awarded to customers who refer friends and family to your store (e.g., earn $10 off your next purchase for referring a friend). 07. New customer discount A new customer discount is offered to first-time buyers to get them to take a chance on your brand and/or return for a future purchase. For instance, you might offer 10% off a shopper's first order or include a free “welcome” gift for new customers. As with any special offer, you’ll want to make sure that your offer is clearly communicated and easy to redeem so that customers walk away with a good impression of your brand. 08. Personalized discounts A personalized discount is a discount that's tailored to the individual shopper based on his or her purchase history, browsing behavior, or other triggers. For example, you could offer a 10% discount to shoppers who visit your site frequently or have searched for specific items. Personalized discounts can additionally be used to encourage certain behaviors, such as completing a purchase within 24 hours of adding an item to the cart. Pros and cons of discount pricing When developing a discount pricing strategy, there are a number of factors to take into consideration. Make sure you have thought of these pros and cons before you implement your pricing strategy: Pros of discount pricing: Learning how to craft the proper discount strategy for you is key. If you do it right, there are a number of benefits for your business: Increase sales: Discount pricing can be a great way to increase sales, especially for new products or products that are not selling well. Attract new customers and boost brand awareness: Discount pricing can be a great way to attract new customers who may not have otherwise considered your products and help to boost brand awareness by making your products more visible to potential customers. Clear out inventory: If your warehouse is cluttered with old inventory, discount pricing is a great strategy to clear it out. Cons of discount pricing: Getting carried away with discount pricing is where businesses sometimes go wrong. The downsides for your business include: Reduced profit margins: Discount pricing can reduce your profit margins, especially if you offer deep discounts. Damage brand image: If you offer discounts too often, your customers may start to think that your products are always on sale, which can damage your brand image. Can attract bargain hunters: Discount pricing can attract bargain hunters who are only interested in getting a good deal, and they may not be repeat customers. Manage discounts with Wix eCommerce Clearly, there are many discount pricing strategies that you can use to drive sales on your site. Whether you choose to offer flash sales, loyalty discounts, or new customer offers, be sure to carefully track your results and analyze which strategies work best for your brand. By experimenting with different offers and promotions, you can find the winning combination that boosts your bottom line. If you're looking for an easy way to manage coupons, pricing strategies, loyalty programs, and more—check out Wix’s full suite of eCommerce features. Get the tools you need to bring your ideas to life and stay in control of your orders, inventory, and more. Discount pricing strategies FAQ What is a random discount pricing strategy? A random discount pricing strategy involves offering periodic, unpredictable discounts on products or services. Unlike regular sales or promotions, the timing and extent of discounts are not predetermined, creating an element of surprise for customers. This strategy aims to maintain customer interest, encourage spontaneous purchases and foster a sense of urgency. While it may enhance customer engagement, careful implementation is required to prevent potential negative impacts on brand perception and profit margins. What is a deep discount pricing strategy? A deep discount pricing strategy involves offering products or services at significantly lower prices than competitors or standard market rates. This approach aims to attract price-sensitive customers, stimulate sales volume, and gain a competitive edge. While it can drive short-term revenue and customer acquisition, businesses must carefully manage profit margins, as sustained deep discounts may impact long-term profitability and brand perception. Strategic implementation and consideration of overall business goals are crucial for the success of this pricing strategy. Marketing and discount pricing strategies Effective marketing and discount pricing strategies involve creating compelling promotional campaigns and strategically offering discounts to attract and retain customers. By aligning marketing efforts with well-timed discounts, businesses can drive sales, build brand loyalty and remain competitive. Balancing discounts with overall business goals is essential for long-term success in attracting customers and maintaining profitability. What's a popular discount pricing strategy example? An example of a discount pricing strategy is a "Buy One, Get One Free" (BOGO) promotion. By offering customers an additional product for free when they purchase one at full price, businesses incentivize larger purchases and create a sense of value. This strategy is effective in clearing inventory, attracting customers and promoting immediate sales.

Start selling with Wix eCommerce→ Learning how to use eCommerce discounts with Wix gives you a direct way to encourage shoppers to click the buy button and clear out your older inventory. Offering strategic price drops helps you turn hesitant browsers into loyal, paying customers. Whether you want to run a holiday flash sale or reward your email subscribers, managing your own promotions puts you in control of your revenue. You can easily offer percentage-off coupons, free shipping codes or buy-one-get-one deals right from your Wix dashboard. By running these deals yourself, you create an exciting shopping experience that brings people back to your online store. TL;DR: How to use eCommerce discounts with Wix Store owners need smart discount strategies to move products quickly and capture holiday traffic. A built-in coupon system gives your audience an immediate reason to finalize their purchase before the deal expires. To hit your revenue goals, your online business needs clear promo codes, automatic discounts and straightforward checkout options. How to use eCommerce discounts with Wix What to do Choose your deal Decide between a coupon code or automatic discount. Set the rules Pick a percentage off, fixed amount, or free shipping. Define the products Apply the deal to specific items or your whole store. Pick a timeframe Set exact start and end dates for your promotion. Spread the word Share your discount across email and social media. How to use eCommerce discounts with Wix in 5 steps Getting your promotions up and running with Wix takes just a few clicks. This lets you focus on bringing in traffic rather than struggling with complicated pricing math. Choose your discount format Set the exact discount value Choose the eligible products Define your active timeframe Promote your new deal 01. Choose your discount format Your first move is deciding how you want shoppers to get their deal. Open your Wix dashboard and navigate to the marketing and SEO tab, then click on coupons. You can choose to create a manual coupon code that people type in or an automatic discount that applies as soon as they add an item to their cart. Creating a specific code works great for exclusive email offers or influencer partnerships. Automatic discounts work perfectly for store-wide holiday sales where you want everyone to get the exact same deal without any extra effort. Learn more about how to use eCommerce promotions with Wix. 02. Set the exact discount value Now you need to tell Wix how much money to take off the total price. You can offer a flat rate, like ten dollars off a purchase or a percentage drop, like twenty percent off the entire order. You can also set up free shipping deals or buy-one-get-one offers. Choosing the right discount type depends entirely on your profit margins and what your specific customers find most valuable. Wix can apply complex promotions automatically at checkout using advanced built-in discount logic and rules. 03. Choose the eligible products With Wix you don't have to put your entire inventory on sale at once. Wix's discount system lets you apply your new discount to specific product categories or even single items. This works effectively when you need to clear out last season's winter coats but want to keep your new spring arrivals at full price. You can also set a minimum order subtotal before the discount kicks in. This smart tactic encourages shoppers to add just one more item to their cart so they qualify for the special pricing. 04. Define your active timeframe A great sale always creates a sense of urgency. Inside your Wix settings, pick the exact calendar date and time your promotion begins. Then, set a strict expiration date for when the deal ends so shoppers know they need to act fast. If you want to limit how many times a code gets used, you can easily cap the total number of uses. You can also limit the coupon so each individual customer can only use it a single time, preventing people from abusing your generosity. 05. Promote your new deal A discount only brings in cash if people actually know it exists. Once your deal is active, you need to share it everywhere. For example you can add a prominent announcement bar to the very top of your eCommerce website so every visitor sees the offer immediately. Send a dedicated email campaign to your subscriber list and post the details across all your social media channels. Make sure you clearly state the coupon code and exactly when the deal expires to drive immediate action. eCommerce discount examples An online store that sells handcrafted leather goods to a dedicated audience. They can use automatic discounts during major retail holidays like Black Friday. Instead of asking buyers to remember a code, Wix can be automatically setup to take fifteen percent off all wallets at checkout. This friction-free process keeps their conversion rates incredibly high. A skincare brand that provides natural beauty products to a dedicated community. They can use coupon codes to track the success of their influencer marketing. Every beauty blogger they partner with gets a unique code to share with their followers. The brand can easily track which codes get used the most, helping them figure out which partnerships bring in the most revenue. An online pet sore that offers premium pet accessories and organic treats. They can use a buy-one-get-one discount feature to move their treat inventory before it expires. If a shopper buys one bag of dog biscuits, they get a second bag at half price. This smart pricing strategy pushes customers to spend a little extra while moving stagnant stock. Can I offer a discount to first-time buyers only via my Wix website? Yes, offering a welcome discount is a fantastic way to grow your email list and land that crucial first sale. You can create a unique coupon code and set it to trigger in an automated welcome email as soon as someone subscribes to your newsletter. You can also limit the code so it only works for customers who have never made a purchase before. How do I create a buy-one-get-one (BOGO) deal with Wix? Inside your coupon dashboard, you simply select the "Buy X, Get Y" option. You then define exactly what the customer needs to buy, such as one specific shirt, to get the reward. The reward can be a free item or a heavily reduced second item. Wix handles all the math at checkout automatically. Will my discount codes apply to recurring subscriptions? With Wix you have full control over how your coupons interact with product subscriptions. When creating the code, you can choose whether it applies to a single one-off purchase or if it discounts a recurring subscription plan. If you apply it to a subscription, you can even decide if it discounts just the first month or every single billing cycle.

Start selling with Wix eCommerce→ Learning how to use eCommerce promotions with Wix gives you a direct way to encourage shoppers to buy and keep your inventory moving fast. Running a strategic sale gives your customers a fantastic reason to stop simply browsing and actually finish checking out. Whether you want to clear out last season's items or reward your loyal email subscribers, creating your own offers gives you control over your online business. You can easily build excitement around your brand and watch your orders multiply. Running these campaigns yourself ensures you keep your profit margins exactly where you want them while still treating your customers to a great deal. Wix supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows. TL;DR: How to use eCommerce promotions with Wix A built-in promotional system gives your audience an immediate reason to finalize their purchase before the offer expires. To hit your revenue goals, your online store needs clear promotional rules, automated discounts and a straightforward checkout process. Learn more about how to use eCommerce discounts on Wix. How to use eCommerce promotions on Wix What to do Choose your offer Decide between discounts, bundles or free shipping. Set the rules Pick exact percentages or dollar amounts to take off. Select products Apply the deal to your whole catalog or specific items. Schedule the sale Give your promotion strict start and end dates. Spread the word Tell your audience about the deal via email and social. How to use eCommerce promotions with Wix in 5 steps Getting your promotions up and running with Wix lets you focus on bringing in more customers and sales rather than manually struggling with complicated pricing calculations. Here's how to go about doing it: Choose your promotional offer Set the exact rules and values Select your eligible products Schedule your sale dates Spread the word to your audience 01. Choose your promotional offer Your first move is deciding how you want shoppers to get their deal. Open your Wix dashboard and navigate to your marketing tools to explore your promotional options. You can choose to create a manual promo code that people type in or an automatic offer that applies as soon as they add items to their cart. Creating a specific code works great for exclusive email offers or influencer partnerships. Automatic offers work perfectly for store-wide holiday sales where you want everyone to get the exact same deal without any extra effort on their part. Learn more about how to use eCommerce discounts with Wix. 02. Set the exact rules and values Now you need to tell the promo system with Wix how much money to take off the total price. You can offer a flat rate, like five dollars off a purchase, or a percentage drop, like fifteen percent off an entire order. You can also set up free shipping deals or buy-one-get-one offers to encourage larger cart sizes. Choosing the right promotion type depends entirely on your profit margins and what your specific customers find most valuable. 03. Select your eligible products You don't have to put your entire inventory on sale at once. Wix lets you apply your new promotion to specific product categories or even single items. This works best for when you need to clear out last season's inventory but want to keep your new arrivals at full price. Learn more about how to optimize your inventory management with Wix. You can also set a minimum order subtotal before the promotion kicks in. This smart tactic encourages shoppers to add just one more item to their cart so they qualify for the special pricing. Wix can apply complex promotions automatically at checkout. 04. Schedule your sale dates A great sale always creates a sense of urgency. Inside your Wix settings, pick the exact calendar date and time your promotion begins. Then, set a strict expiration date for when the deal ends so shoppers know they need to act fast. If you want to limit how many times a code gets used, you can easily cap the total number of uses. You can also limit the promotion so each individual customer can only use it a single time, preventing people from abusing your generosity. 05. Spread the word to your audience A promotion only brings in cash if people actually know it exists. Once your deal is active, you need to share it everywhere. You can add a prominent announcement bar to the very top of your website so every visitor sees the offer immediately. Send a dedicated email campaign to your subscriber list and post the details across all your social media channels. Make sure you clearly state the promo code and exactly when the deal expires to drive immediate action from your followers. Wix eCommerce promotion examples You're a coffee business who sells roasted coffee beans to caffeine enthusiasts. Use free shipping promotions to boost your average order value. For example you can offer free delivery on any order over forty dollars. Shoppers then may routinely add an extra bag of coffee or a new mug to their cart just to cross that threshold and avoid paying for shipping. You're a boutique clothing brand selling comfortable, stylish basics to an active community. Use buy-one-get-one promotions to move seasonal inventory before it goes out of style. If a shopper buys one t-shirt, they get a second one at half price. This smart pricing strategy pushes customers to spend a little extra while clearing out stagnant stock. You're a skincare business offering natural beauty serums and lotions. Use promotional codes to track the success of your influencer marketing. Every beauty blogger you partner with gets a unique code to share with their followers. Then you can easily track which codes get used the most, to figure out which partnerships bring in the most revenue. With Wix I limit how many times an eCommerce promotion is used? You have full control over the usage limits of your promotions on Wix. Inside your Wix dashboard, you can restrict a code to a specific number of total uses across your entire store. You can also check a box that limits the promotion to one use per individual customer, ensuring everyone gets a fair chance at the deal. Will my promotions apply automatically at checkout? With Wix you get to decide exactly how the promotion applies. If you create an automatic discount, the system instantly reduces the price as soon as the customer adds a qualifying item to their cart. If you create a manual coupon code, the shopper must type the specific word or phrase into the promo box at checkout to see their savings. Can I combine multiple eCommerce promotions on Wix? To protect your profit margins, the system generally prevents shoppers from stacking multiple coupon codes on a single order. However, you can choose to let customers use a promo code on top of an item that already has a sale price applied. You configure all of these rules directly in your dashboard settings.

Turning your idea into a business? Start with a domain name→ Learning how to perfect your inventory management with Wix gives you total control over your stock levels and saves you hours of manual counting. A smart inventory system tracks your products in real time, meaning you never accidentally sell an item you don't actually have in the back room. Taking charge of your inventory means you can confidently grow your product lines. You can easily track which items fly off the virtual shelves and which ones gather dust. By managing this directly from your dashboard, you build a reliable eCommerce business that shoppers trust. Wix, for example, supports advanced inventory engagement tools including automated inventory alert and pre-orders. TL;DR: How to perfect your inventory management with Wix Store owners need a reliable way to track stock to avoid overselling and unhappy buyers. A central online hub, like an eCommerce website, gives you all the crucial details like stock counts, variants and low-inventory alerts in one place. To hit your sales goals, your operation needs clear product tracking, automated status updates and simple reporting too ls. How to improve inventory management with Wix What to do Add your products Enter your items into your catalog. Track inventory Turn on the tracking toggle for your goods. Manage variants Set specific stock levels for sizes and colors. Connect dropshipping Sync inventory with third-party suppliers. Monitor reports Review sales data to plan your next order. How to perfect your inventory management with Wix in these easy steps Getting your stock organized takes just a few clicks, letting you focus more on creating great products and less on digging through boxes to find a missing size. Follow these exact steps to start managing your goods better with Wix: Add your products to the catalog Enable the inventory tracking feature Set up product variants Sync with third-party suppliers Monitor your stock reports 01. Add your products to the catalog Your first move is getting everything you sell loaded into your system. Open your Wix dashboard and navigate to the store products tab. Click to add a new physical item and fill in the basic details. You need a clear name, an accurate price and high-quality photos. This built-in catalog acts as the foundation for your entire business. Wix is a flexible ecommerce website builder that provides reliable infrastructure for handling high-volume sales. Once you input your items, you give the system exactly what it needs to start counting. Properly categorizing your items right from the start saves you massive headaches down the road. 02. Enable the inventory tracking feature Now you need to tell the system to actually watch your numbers. Scroll down on your product page to the inventory and shipping section. Toggle the switch to track inventory, which tells the platform to count every single sale. Type in exactly how many items you currently have on hand. As shoppers buy your goods, this number automatically decreases. When your stock hits zero, the item automatically updates to show out of stock so you never disappoint a buyer. Research shows that accurate stock displays increase customer trust by up to 30 percent. 03. Set up product variants Most products come in different shapes, sizes or colors. You need to track these options accurately so you know exactly which version is running low. Inside your product settings, add specific options like size and color. The system then creates a distinct inventory line for every single combination. You can type in that you have ten medium red shirts and only two large blue shirts. Managing these variants carefully prevents you from selling a specific size you no longer have in stock. 04. Sync with third-party suppliers Sometimes you sell items that ship directly from a partner or manufacturer. Wix includes native dropshipping and print on demand solutions. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell without ever leaving Wix. These native integrations talk directly to your catalog. When your supplier runs out of a specific blank t-shirt, your website instantly updates to reflect that shortage. This automated communication protects your reputation and keeps your buyers fully informed. 05. Monitor your stock reports Your system is running and now you get to watch the numbers shift. Use your Wix analytics dashboard to monitor exactly what sells the fastest. The reports area shows you which items bring in the most revenue and which ones sit around too long. Use this data to plan your next purchasing move. Looking at your inventory reports helps you spend your cash exactly where it matters most. This keeps your cash flow healthy and makes your operation highly efficient. Inventory management use cases A flower shop nursery selling rare indoor plants to dedicated collectors. They can use the inventory system to manage incredibly limited stock. Since they only receive small batches of specific plants, accurate tracking is absolutely crucial. Once a rare plant sells out, the system automatically replaces the buy button with a prompt to join the waitlist. An outdoor brand selling performance clothing for hikers and climbers. They can use variant tracking to manage dozens of sizes and color combinations. Shoppers can quickly see which sizes are actually available before they even click into a product page. A clean layout makes it incredibly easy for fans to buy what they need fast. A bakery that sells custom cookies and cakes to a dedicated local community. Their online ordering page needs to be fast, functional and mouth-watering. They can use inventory tracking to limit the number of specific pastries they sell each day. By setting exact stock levels for their daily bakes, they guarantee they never take more orders than they can actually fulfill. Will I get alerted when my products are running low? Yes, you can easily set up low stock alerts inside your Wix dashboard. You simply tell the system your preferred threshold, such as when you only have five items left. Wix then sends you a notification, giving you plenty of time to reorder before you completely run out. Does Wix sync inventory across different sales channels? Wix automatically syncs your stock levels across multiple platforms if you connect them to your dashboard. When you sell an item on your main website, the system immediately updates your available count on connected channels like social media shops. This keeps your numbers perfectly accurate everywhere you do business. Wix supports multiple business models on a single backend. Can I update my stock levels in bulk? You can update your numbers for multiple items at once using the bulk editing tool. This feature allows you to select several products and adjust their counts from one single screen. You can also export your catalog to a spreadsheet, make your changes, and import it back to update everything instantly. Learn more about how to use ecommerce discounts on Wix.

Start selling with Wix eCommerce→ Get started with Dropshipping today You can easily set up and learn how to use digital gift cards with Wix to increase your store's revenue and attract new shoppers. Adding a digital gift card option to your online store provides a simple way for customers to share your products with their friends and family. This powerful eCommerce feature acts as a direct marketing tool, bringing new buyers directly to your digital storefront. Offering digital gift cards helps secure immediate cash flow while building long-term customer loyalty. Shoppers appreciate the convenience of buying an instant gift for any occasion, right from their computer or smartphone. By activating this feature on your eCommerce website, you create a seamless shopping experience that encourages repeat visits and drives higher overall sales. Wix, for example, helps eCommerce businesses focus on long-term growth by supporting strategies that increase customer lifetime value. Stores can implement loyalty and reward programs to encourage repeat purchases, offer subscription-based products or memberships for recurring revenue and keep customers engaged with automated back-in-stock notifications and pre-order options. Flexible gifting tools like digital gift cards also allow brands to attract new shoppers and expand revenue opportunities throughout the year. TL;DR: How to use digital gift cards with Wix Retailers and service providers need digital gift cards to capture last-minute shoppers and expand their customer base. A dedicated gift card page gives your audience a quick, reliable gifting solution that requires zero shipping time. To meet your sales goals, your website needs clear navigation, a dedicated gift card product page, and simple checkout options. How to use digital gift cards on Wix What to do Add the store app Install the Wix Stores app to your website. Enable gift cards Turn on the gift card feature in your dashboard. Customize details Set specific card values and design elements. Promote the cards Add a clear link to your website's main menu. Track your sales Monitor gift card purchases in your analytics. How to use digital gift cards with Wix in a few easy steps Adding a digital gift card option to your Wix ecommerce website requires just a few clicks. Follow the following steps to get your gift cards up and running: Add the Wix Stores app Enable the gift card feature Customize your gift card settings Promote your gift cards online Track and manage gift card sales 01. Add the Wix Stores app Your first step requires setting up an online store. Open your Wix dashboard and navigate to the app market. Search for the Wix Stores application and click to add it directly to your site. This app serves as the foundation for all your eCommerce activities. It allows you to process payments, manage inventory and handle digital products with your Wix online store. Once installed, take a moment to ensure your business details and payment processors are fully configured. 02. Enable the gift card feature Head to your main dashboard and look at the left-hand menu. Click on "Store Products" and select the "Gift Cards" option from the dropdown list. Click the button to set up your gift cards. The system will automatically generate a new, dedicated product page specifically for your digital gift cards. This page functions just like any other product listing on your site but is tailored for digital delivery. 03. Customize your gift card settings With Wix you have full control over how your gift cards look and function. Start by setting the specific monetary values customers can choose from. You can offer a wide range of amounts, from small tokens of appreciation to premium gifting options. Next, customize the design and messaging. Upload your brand's logo or select colors that match your eCommerce website's aesthetic. With Wix you can also edit the automated email that the recipient receives, ensuring the message reflects your brand's friendly tone. 04. Promote your gift cards online A gift card only generates revenue if customers know it exists. Add a highly visible link to your new gift card page directly in your eCommerce website's main navigation menu. Consider adding a banner to your homepage to announce the new feature. You can also feature the gift card in your regular email marketing campaigns or social media posts. Make the purchasing process as frictionless as possible for your visitors. 05. Track and manage gift card sales Monitoring your success helps you refine your sales strategy. Navigate back to your dashboard to view your gift card analytics. The system tracks exactly how many cards have been sold and how many have been redeemed. Use this data to understand peak gifting seasons for your specific audience. If you notice a spike during certain holidays, you can plan targeted marketing campaigns for those dates next year. Managing these transactions helps maintain accurate financial records for your business. Wix digital gift card use cases A coffee business can use digital gift cards to help locals treat their friends to premium coffee blends. The homepage features a minimalist design with a clear, sticky navigation bar. A dedicated gift card page can allow buyers to select custom amounts for coffee subscriptions or one-time bag purchases. This flexibility will make it a popular choice for holiday shopping. And a clean checkout process will keep distraction to a minimum. A wellness brand can use digital gift cards to fill up their appointment book. Design a website with soft, calming colors and wide-open whitespace to convey relaxation. A gift card integration can act as a core feature on their service menu. Clients can easily purchase a massage or facial for a loved one. A brand that sells beautiful handmade ceramics and pottery classes should create a website that features high-quality photography and dynamic scrolling effects. They should use digital gift cards to allow gift recipients to choose their own specific ceramic pieces. This eliminates the guesswork for the person buying the gift. They can prominently display the gift card option in a dedicated announcement bar at the top of the site. Can customers set a custom amount for Wix digital gift cards? Yes, you can allow customers to enter a custom amount when purchasing a digital gift card. Inside your Wix dashboard settings, you simply toggle the custom amount feature on. You can also establish minimum and maximum limits to ensure the custom amounts fit your business model. Do digital gift cards expire on Wix? You control the expiration rules for your digital gift cards. Depending on your local laws and business preferences, you can set the cards to never expire or establish a specific timeframe. Always check your local regulations, as some regions require gift cards to remain valid for a minimum number of years. How do customers redeem their digital gift cards? Customers redeem their gift cards right on your checkout page. The recipient gets an email containing a unique code. When they add items to their cart and proceed to payment, they simply paste that code into the dedicated promo or gift card field. The system automatically deducts the card's value from their total order amount. Learn more about how to use ecommerce discounts on Wix.

The inventory management process can sometimes feel like a game of Tetris. Every piece must fit in perfectly for the whole thing to work. Stocking the right amount of products to meet customer demand is a delicate balancing act for even the largest of ecommerce business owners. And it has become even trickier in recent years, with U.S. retailers reporting an estimated $740 billion in unsold inventory in 2022 alone. In this guide, we’ll explore the ABCs of inventory management and give you a step-by-step process that you can use to manage your inventory with confidence. Create a free online store with Wix today. What is inventory management? Inventory management is the process of tracking, ordering, storing and selling stock. It covers the entire process, from how you source your products to how you get finished products off of your shelves. The main purpose of inventory management is to have the right amount of stock in the right locations at the right time, all while controlling costs so you can make a profit. Learn: How to enable back in stock pre order alerts with Wix eCommerce. How to use ecommerce discounts on Wix. Why inventory management is important Today, given the many small business challenges retailers face, successful inventory management may be even more vital than ever. According to BDO’s 2023 retail outlook survey, 82% of retail executives expected supply chain disruptions to be a serious threat to their businesses heading into 2023. What’s more, 34% of retailers expected to face extensive excess inventory. With a winning inventory management process in place, you can help plan for or outright avoid these snags. Plus, you’ll gain multiple benefits as a small business owner, including: Reduced costs: When you monitor and track inventory correctly and forecast accurately, you’ll order the exact amount of stock. This helps you avoid the expenses associated with carrying excess inventory. It’s also more cost-effective than blindly ordering stock at set intervals, such as every 30, 60 or 90 days. Happy customers: Out-of-stocks leave customers unhappy, encouraging them to choose a different store. And this happens more often than not. The odds of shoppers seeing an out-of-stock message have increased by 235% from pre-pandemic levels. With optimized inventory management, your customers’ favorite products will always be ready-to-buy, allowing you to meet their expectations and keep them loyal to your brand. Less waste and/or theft: When you know exactly how much stock you have in your warehouses and storage spaces, you have a better chance of selling products before they expire. Plus, keeping a close eye on your inventory helps you quickly identify any shrinkage due to theft. Greater efficiency: Proper inventory management allows you to spot bottlenecks in how your products are received, stocked, packed, picked and shipped. Improved cash flow: By spending the proper amount of cash on inventory, you’ll have more funds to devote to marketing campaigns and/or staffing. Learn how to improve your inventory management with Wix. How does software help with inventory management? Achieving proper inventory management takes great precision. It’s tempting to use spreadsheets to manage your inventory, especially when you’re first starting out and operating on a limited budget. But trying to do so is often difficult and fraught with errors, especially as your business grows. A better option is to use software to automate parts of the inventory management process. In fact, according to the BDO survey linked earlier, nearly half (46%) of all retail CFOs said they expected to boost their investments in supply chain technology in 2023 alone. When you choose Wix eCommerce to build your eCommerce website, you have access to a variety of ready-made advanced inventory management features, including: Multichannel inventory sync: Wix’s multichannel sales capabilities automatically update your inventory each time you make a sale on your online store, eBay, Amazon or other channels. Out-of-stock capabilities: From the “Store Products” menu in your website dashboard, you can automatically track how many items you have left in stock, or manually assign products as “In Stock” or “Out of Stock.” Pre-order options: Wix eCommerce enables eCommerce stores to offer pre-orders for upcoming products. pre-orders for new, anticipated or out-of-stock products to capture more sales and reduce your customers’ wait times. This can also be a smart way to gauge demand for an unavailable or soon-to-launch item. Learn more about how to use back in stock pre-alerts. Mobile business management: Manage your inventory, take payments, fulfill orders and more from the Wix app, Wix eCommerce helps merchants capture demand with back-in-stock notifications. Many retailers also choose to invest in other inventory-focused technologies, including order management systems (OMS), warehouse management systems (WMS) and/or enterprise resource planning (ERP) software. If you're a larger seller, you may choose to install these more specialized programs to handle other key parts of the supply chain. As you evaluate your options, ask yourself: What are your current inventory-related challenges and goals? What channels do you sell on? What types of inventory do you need to track? Who will be using your software? What other apps and systems does the platform need to integrate with? What is your budget? 4 types of inventory Inventory can be grouped into four categories: Raw materials and/or components These are materials you need to create your product. For example, this could be leather to make handbags or screws to fasten parts of your product together. Works-in-progress (WIP) As the name implies, these are items that are still in production. WIP includes any raw materials, components, labor costs and packing materials being used to create your product. Finished goods These are items that are fully produced and ready to be sold to customers. Maintenance, repair and operations (MRO) goods This refers to supplies, materials and parts used for routine maintenance, repair and operations. MRO goods are not part of the product itself. If one type of inventory is held up, most of the other types will likely be impacted as well. So, your inventory management strategy should account for all four categories. This will help you know where you’re spending your time, money and resources and guide you in identifying any potential bottlenecks. Inventory management process: 7 steps The success of your inventory management directly affects your business’s cash flow. That’s why it’s crucial to know every stage of the inventory management process, even if you’re just starting a business. While all eCommerce businesses are different, most will follow these seven steps: Receive the products at your facility Inspect the products for defects Sort and store the products Accept orders Fulfill orders Reorder new stock Monitor and review 01. Receive the products at your facility The first step happens when items travel from your suppliers and arrive at your warehouse. If you manufacture your own products, then this step happens as soon as you receive the raw materials you need to start creating. If you work with wholesalers, then the process begins once you receive finished goods that are ready to sell. 02. Inspect the products for defects As soon as your inventory arrives, you should dive into an inspection. Make sure that the number of materials or products you receive matches the amount you ordered. Check all raw materials and products to make sure they’re defect-free. If you’re in the food-and-beverage sector or sell other fresh goods (such as flowers), make sure your shipment arrived at the correct temperature. 03. Sort and store the products Small businesses may store their products on site or at a warehouse. In either case, it’s wise to set up your storage space for maximum efficiency. Arrange items by stock keeping unit (SKU) number or product type so they’re easy to find. Keep your best-selling products in easy-to-reach locations so you can expedite those orders. 04. Accept orders Once your products are received and sorted, it’s time to sell. Customers can place orders on your website, a third-party marketplace or, if you have a brick-and-mortar location, inside your store. Each time an order is received, the products ordered get removed from your inventory. In-store technologies like Wix’s point-of-sale system can automatically update your inventory data with each order placed. 05. Fulfill orders Fulfillment refers to the physical process of picking the item out of your storage room or warehouse, packaging it and sending it to the end customer. The speed with which you can do this will depend on how well you’ve organized your storage space. 06. Reorder new stock To keep customers satisfied, you’ll need to continually replenish your inventory by reordering products. This is where accurate demand forecasting comes into play. By estimating sales trends before they happen, you can reduce your risks for overstocks and dead stock and ensure optimal inventory turnover. 07. Monitor and review The last step in the process isn’t the end. Rather, you should monitor and review your inventory levels on a regular basis. This includes reviewing the inventory metrics in whatever software platform you choose to use. It also should involve regularly scheduled physical inventory counts to make sure that what you see on your computer screen matches what’s actually in your warehouse. Inventory management process for dropshippers The exception to this process is for retailers who choose a dropshipping business model. In dropshipping, a supplier handles the storage and fulfillment of all products. But dropshipping doesn’t mean you don’t need to handle inventory. Instead, if you run a dropshipping business, you should sync data from your dropshipping partners with your online store, which you can do with Wix’s dropshipping website builder. This will let you know where your inventory is located and how much inventory your dropshipping partners have in stock. See more: How to create a website with Wix. Inventory management techniques When it comes to managing your inventory, it's not a one-size-fits-all situation. Different techniques can be employed, each with its own perks. Let's explore some of the most common: First-in, first-out (FIFO): This classic method is as straightforward as it sounds. The first items you add to your inventory should be the first ones out the door. It's especially useful for perishable goods or products with an expiration date. Last-in, first-out (LIFO): Consider this the inverse of FIFO—the most recently acquired items get sold first. This technique works best for non-perishable items or products where style doesn't matter as much. ABC analysis: Picture your inventory as a high school class. Some items are the straight-A students that drive the bulk of your sales. These are your “A” items. Then you have your “B” and “C” items. They're important, but not your all-star sellers. ABC analysis helps you focus on stocking and maintaining “A” items while not forgetting about “B” and “C.” Just-in-time (JIT): This technique involves only ordering inventory as needed, minimizing storage costs. However, it requires meticulous planning and trustworthy suppliers. Dropshipping: As we’ve already outlined, dropshippers don’t hold any inventory. Instead, when you make a sale, you purchase the item from a third party who ships it directly to the customer.

Turn your ideas into sales and start selling with Wix print on demand→ What if you could turn your creativity into a real business, no inventory, no shipping, just designs people love? With Wix's new Printful native integration, creating custom merch and building a successful online store has never been easier. Whether you’re figuring out how to make a website for the first time or looking for a flexible website builder to power your next idea, Wix gives you the tools you need to succeed. The print on demand (POD) model has taken center stage for creators, entrepreneurs and small businesses, with projections reaching a staggering USD 102.99 billion by 2034, growing at a 26% CAGR, according to Precedence Research. If you’ve been dreaming about how to start a print on demand business, now’s the time to join the wave. In this guide, we’ll show you exactly how to launch your POD store with Wix, from setting up your storefront to designing products and marketing your brand. Let’s get started. Start building your free eCommerce website today with Wix, the ultimate online store creator to bring your print on demand ideas to life. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. TL;DR: how to start a print on demand store with Wix Short on time? Here’s your eight-step game plan for getting your POD business off the ground with Wix’s Printful integration: Step Your goal What to prioritize Define your niche Build a brand that resonates Get specific—broad stores struggle to grow loyal audiences Choose the right products straight from your Wix dashboard Match your audience's interests Browse and select Printful products directly from the Wix dashboard Create your designs (in Wix) Stand out with visuals that sell Design your Printful products within Wix—stay on-brand, niche-focused and print-ready Set pricing and margins Stay profitable and sustainable Calculate your costs, be transparent and aim 30-50% margin Sync products to your store Streamline setup and fulfillment Wix automatically creates your Printful account and syncs your designs in the background Order samples and test quality Build trust before you launch Use samples for content, quality checks and launch teasers Design your storefront Make your brand look professional Use a strong template, add brand visuals and optimize for mobile Launch and market your store Get traffic and sales from day one Use emails, social and Wix's built-in marketing tools to drive conversions "The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line—no tech headaches, just instant access to Printful’s catalog, instant mockups and seamless store setup, all within the Wix dashboard.” - Chris Victory, head of partnerships at Printful Want full breakdowns, real examples and expert tips? Keep reading. What is print on demand? Print on demand is a fulfillment model that lets you sell custom products like t-shirts, mugs, tote bags or wall art, without ever managing inventory or shipping yourself. When a customer places an order, your POD partner, like Printful, prints the product and ships the item straight to them, under your brand. It’s one of the easiest ways to start selling print on demand products and build a business around your designs. Print on demand vs. traditional eCommerce Traditional eCommerce business models often require buying inventory in bulk, managing storage and packaging orders yourself. The setup comes with financial risk and operational stress. With POD, every product is made to order, so there’s no need to worry about overstock or upfront costs. It’s a flexible, low-risk model that’s perfect for testing our print on demand business ideas without heavy investment. POD is also one of several commerce models Wix supports from a single backend. Alongside print on demand, merchants can sell physical inventory, digital products, online courses, services, subscriptions and event tickets, all without needing separate platforms for each revenue stream. Learn more about eCommerce: What is a print on demand store? What is eCommerce? Ecommerce advantages and disadvantages Types of eCommerce How product, fulfillment and shipping work You create your designs, upload them and choose which print on demand products to sell on your Wix site through Printful. It’s a quick, beginner-friendly way to learn how to start an online store without dealing with the usual logistics. Everything syncs automatically. Once a customer places an order, Printful prints, packages and ships the item under your brand. Orders sync automatically from your Wix dashboard, making fulfillment hands-free. Why POD is perfect for creators and small businesses Whether you’re an artist, influencer or niche brand, POD makes it easier than ever to get started. You can test seasonal designs, run limited drops or launch a full collection without any upfront commitment. It’s also a powerful way to diversify your income and learn how to make money with print on demand, on your terms. Pro tip: POD is ideal for running low-risk experiments. Want to test a design idea? Launch it, promote it and see how it performs, then double down on what sells. How to start a print on demand store with Wix and Printful Ready to learn how to sell on Wix? Below, we’ll walk you through how to start a business by launching your own print on demand store, from niche to start day. Whether your goal is to come up with perfect eCommerce business ideas or just looking for a low-risk way to break into eCommerce, this step-by-step plan will help you get up and running with Wix and Printful. Define your niche and audience Choose winning products for your audience Create your designs and prep them for launch Wix + Printful: your POD setup, simplified Set pricing and margins Order samples, quality check Design your Wix storefront Go live and start marketing your store 01. Define your niche and audience The most successful print on demand companies don’t try to sell to everyone, they own a niche. Whether it’s for dog lovers, retro gamers or cottage core fans, choosing a focused audience makes your brand more memorable and helps turn one-time shoppers into loyal customers. Need inspiration? Browse eCommerce website examples, social platforms, forums or Etsy to see what’s trending. You can even explore domain name options as a creative exercise, some of the best print on demand business names are rooted in niche culture. Get inspired by eCommerce web design ideas. 02. Choose winning products for your audience Finding the right products can make or break your POD business. If you're learning how to make a business website, especially for print on demand, your product lineup plays a key role in standing out from the competition. Start by researching what your target audience actually wants—check social media trends, read customer reviews on similar stores and explore marketplaces for inspiration. Look for products that people buy repeatedly or that complement your niche. Test your ideas with small collections or limited runs to gauge interest before expanding. Pay attention to production costs, too, and pick items that keep your profit margins healthy while delivering quality your customers will love. Many of the website design ideas for POD succeed because they balance originality with products people genuinely want. Look for products that are: Reordered often (e.g. tees, mugs, tote bags) Well-aligned with your niche High enough quality to build brand trust Cost-effective enough to maintain a solid margin Pro tip: Use tools like Google Trends and TikTok Creative Center to stay ahead of style shifts. You can even use AI tools for business to generate product ideas or optimize designs based on your niche. We’ve always been committed to helping anyone, anywhere create, design and deliver high-quality, unique products that resonate with their audience. By integrating seamlessly with Wix, we’re making it even easier for entrepreneurs to provide delightful experiences for their customers, directly within the platform where they already create and drive their brand experiences. We’re excited to see the amazing designs and products that the Wix community of sellers will create next.” - Chris Victory, head of partnerships at Printful Learn more: How to sell print-on-demand t-shirts 03. Create your designs and prep them for launch You don’t need to be a professional designer to create exceptional products. Use free tools like or hire a freelancer to help bring your vision to life. Just make sure your artwork files meet Printful’s print specs for crisp results. Bold, simple and niche-specific designs tend to perform best. Think slogans, illustrations or graphics that instantly resonate with your target customer. “Think in terms of collections. A strong brand story isn’t just one design, it’s a cohesive set of products people want to keep coming back to.” - Chava Katz, PMM at Wix pages at Wix.com 04. Wix + Printful: your POD setup, simplified This is where things get really simple. To start selling with Printful on Wix takes minutes. The new seamless connection powers your entire online store, from product sync to order fulfillment. Here’s how: Head to the Wix dashboard, click on “Catalog” and “Dropshipping products” Browse Printful's Catalog products from Wix's dashboard Add your designs and create products Sign up to Printful to add the Printful App to your Wix account Once live, orders automatically route to Printful for printing and shipping No manual uploads. No fulfillment headaches. Just more time to focus on business growth. For merchants who want to go further, Wix supports custom fulfillment workflows through Velo and Service Plugins, allowing technical teams to extend shipping logic and catalog behavior without compromising platform stability. And as your POD business scales, Wix connects to ERP, CRM and inventory management systems through deep API connectivity, so your operations can grow without outgrowing the platform. “Together, we’re providing our users a unique and seamless solution that embraces creativity and brand identity while eliminating fulfillment hassles and overhead costs. This empowers users to focus on the growth of their business and maximize their brand footprint all from the Wix platform." - Jill Sherman, head of suppliers hub at Wix 05. Set pricing and margins Most POD sellers aim for 30–50% profit margins, but pricing isn’t just about math—it’s about brand positioning. Consider the quality of your product, the perceived value and what your audience is used to paying. Always factor in base costs, shipping and platform fees. Be sure to account for: Base cost from Printful Shipping and taxes Transaction fees Your desired profit Pro tip: Transparency is also part of the brand experience. Be clear about delivery times and return policies to build trust and reduce friction. 06. Order samples, quality check Always order samples before you launch. Use this opportunity to: Verify the print quality, fit and material Take original product photos or lifestyle shots Share sneak peeks with your email list or social followers Build excitement before launch “Samples aren’t just for quality control, they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Rebecca Tomasis, organic growth content lead at Wix 07. Design your Wix storefront This is where your brand comes to life. Use Wix’s drag-and-drop website builder to create a storefront that matches your style and tells your story. Choose from thousands of website templates including eCommerce website templates Use a logo maker to create perfect branding Write clear and compelling product descriptions and add FAQs Optimize for mobile Set up free website hosting Accept payments Prefer to build with AI? Wix Harmony, Wix's flagship AI website builder, lets you go from a single prompt to a fully designed, business-ready storefront. Chat with Aria, Wix Harmony's built-in AI agent, to generate pages, refine your design and shape your store, then switch to drag-and-drop editing whenever you want hands-on control. 08. Go live and start marketing your store Once your site is live, it’s time to let the world know. Wix’s marketing strategies make it easy to reach your audience and build momentum. Use Wix’s built-in marketing tools to: Create automated email marketing campaigns Offer early bird discounts, seasonal sales and limited-time drops Run ads on Google and social platforms Wix also includes built-in tools to help convert shoppers and keep them coming back. Automate promotions with built-in discount logic, recover lost revenue through abandoned cart email workflows and surface relevant products using AI-driven recommendations to increase average order value. As your audience grows, Wix helps you build long-term customer relationships through loyalty and rewards programs and subscription-based offerings for recurring revenue. This is where scalability comes into play: Wix gives you the tools to automate, optimize and expand your reach as your business grows. “Wix and Printful take the heavy lifting out of launching a print on demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Rebecca Tomasis, organic growth content lead at Wix Pro tip: Wix SEO helps your store get discovered on Google, while integrated payment and shipping options make checkout smooth for your customers. Why choose Wix + Printful? Pairing Wix with Printful gives you a fully automated way to run your print on demand store without the usual headaches of managing stock or shipping logistics. With Wix and Printful native integration, you can start designing and customizing Printful products directly on Wix. Without leaving Wix's dashboard, you can explore Printful’s extensive Catalog—everything from apparel and accessories to home decor and eco-friendly items. Each new product syncs directly to your Wix store helping you manage your print on demand store effortlessly. And it also completes with high-quality mockups and detailed descriptions, so your storefront looks polished from the start. When a customer places an order, Printful automatically takes care of printing, packing and shipping, keeping you updated with real-time tracking. “This integration gives our users a new opportunity to create high-quality products and merchandise customized to their brand, whether they are a yoga studio owner, a chef or a dog trainer.” - Jill Sherman, head of suppliers hub at Wix This seamless workflow means you can focus more on designing products and growing your brand, rather than handling operational tasks. Combined with Wix’s intuitive website builder and powerful marketing tools, Printful makes it easy to scale your store and reach customers around the world without ever holding a single box of inventory yourself. Wix supports omnichannel selling alongside your POD store. Merchants can connect to Amazon, eBay and Google marketplaces, sell directly on TikTok and Instagram and manage in-person sales through Wix's integrated point-of-sale system, all from a single dashboard. As your brand grows, Wix provides the multichannel infrastructure to reach customers wherever they shop. “Partnering with Wix is a natural fit for us, as we’re both dedicated to supporting eCommerce business owners and brand builders who are crafting exceptional shopping experiences.” - Chris Victory, head of partnerships at Printful Examples of print on demand stores created with Wix and Printful Curious how the Wix and Printful integration works in the real world? Below are examples of print on demand stores built using Wix’s website builder and Printful’s fulfillment services. These creators have turned their ideas into sellable products—no inventory or shipping stress required. If you're wondering how to start an online store like this, these examples are a great place to get inspired. 01. Ballet Papier: a global ballet brand powered by creativity and community What started as a mother-daughter passion project in Barcelona has blossomed into a beloved international brand. Ballet Papier celebrates the art of dance through original apparel and accessories, featuring hand-drawn illustrations that inspire dancers worldwide. Using Wix and Printful, founders Ámbar Gavilano and Maria Berenice La Placa transformed their creative vision into a thriving eCommerce store. They first launched their site on Wix in 2014 and embraced print on demand in 2020 to adapt to changing market demands. “Wix gave us the flexibility to customize our store’s aesthetic to match our artistic brand,” says Ámbar. “And Printful helped us continue offering high-quality apparel sustainably—without managing inventory.” Ballet Papier now reaches thousands of customers across the globe. The team has expanded their ambassador program, celebrated a 10-year anniversary and built an active community of dancers who connect online and meet at global events. With Wix’s intuitive tools and Printful’s reliable fulfillment, they’ve created more than a store—they’ve built a movement that blends fashion, art and heart. 02. Great Awakening Map: from viral poster to global store Champ Parinya, the creator behind the Great Awakening Map, turned a single visionary infographic into a worldwide phenomenon. After facing censorship challenges with previous platforms, he found a reliable home with Wix and Printful. His store, Awakening 5D Shop, sells everything from his bestselling spiritual map posters to apparel, coasters and yoga mats. “Printful gave me the freedom to live as a digital nomad,” Champ explains. “Everything is automated—orders come in, Printful handles the rest and I can focus on creativity and consciousness.” Since launching with Wix, Champ has reached over 18,000 customers and generated more than $170,000 in revenue. His map has been featured in documentaries and global media and he credits social media, especially Instagram and TikTok, for his store’s viral success. “Print on demand changed my life,” he says. “With Wix and Printful, I’ve escaped the 9-to-5—and helped others do the same.” Maximizing profits with Wix print on demand Running a successful print on demand business goes beyond uploading great designs. To grow sustainably and keep profits healthy, it’s important to be intentional about pricing, shipping strategies and smart ways to scale your store. Here’s how to make the most of your Wix and Printful setup. Smart pricing strategy Set your prices to cover production costs while leaving room for healthy profit margins. Most sellers aim for 30–50% above base cost. Consider creating product bundles or offering limited-edition collections to encourage customers to spend more per order. Seasonal drops or collaborations can add excitement and justify premium pricing. To increase order value and maintain strong margins, consider: Tactic Why it works Bundles Increase average order value by selling related items together (e.g., t-shirt and tote bag) Limited drops Create urgency and exclusivity—perfect for seasonal or trending designs Collaborations Partner with creators or influencers to tap into new audiences and justify premium pricing Tiered pricing Offer volume discounts to encourage bulk purchases Wix supports high-performance eCommerce operations with built-in tools to increase average order value. Merchants can automate complex promotions with built-in discount logic, surface relevant products using AI-driven recommendations and recover lost sales through automated abandoned cart workflows, all without leaving the Wix dashboard. Cutting shipping costs without hurting your margins Shipping can eat into your profits if you’re not careful. Many successful stores offer free shipping once a customer’s cart reaches a certain amount, encouraging larger purchases. With Printful’s network of fulfillment centers around the world, you can keep delivery times short and costs manageable, which helps build trust and reduces abandoned carts. On the Wix side, you can configure shipping rules and automations that encourage larger purchases. Strategy How it helps Free shipping threshold Offer free shipping above a certain cart value to increase average spend Flat-rate shipping Keeps costs predictable and transparent for shoppers Product bundling Combine multiple items in one shipment to lower fulfillment costs Clear delivery expectations Reduces cart abandonment and builds trust—Wix allows you to display estimated delivery windows during checkout Scaling tips: bundles, upsells and seasonal drops Once your store is live and orders are coming in, focus on sustainable ways to grow. Instead of constantly chasing new customers, increase revenue from existing ones through thoughtful merchandising and marketing. Bundle complementary products (e.g. matching phone case + hoodie) Offer upsells at checkout using Wix’s eCommerce features Plan ahead for seasonal moments—holidays, events, trends Test pre-orders to gauge demand for new ideas before investing Use Wix’s built-in AI tools for business to automate marketing emails, optimize pricing and personalize recommendations Wix helps eCommerce businesses build long-term customer relationships beyond the first sale. Merchants can implement loyalty and rewards programs to encourage repeat purchases, offer subscription-based products for recurring revenue and use digital gift cards to attract new customers and drive seasonal purchases, all from the same platform backend. Launching your first print on demand product store checklist Ready to turn your ideas into a fully operating print on demand store? Use this quick checklist to stay organized and make sure you cover every important step before going live. Define your niche Browse Printful's Catalog from Wix's dashboard Choose and design your products Set pricing and test with samples Design and brand your storefront using eCommerce website templates Launch, start selling and grow Find the perfect name for your brand with our domain name generator and domain name search tools. How to start a print on demand store FAQ What is the best way to use print on demand? The best way to use print on demand is to choose a clear niche, design unique products your audience will love and automate fulfillment with a trusted partner like Printful. Combine this with a strong brand and smart marketing to build a loyal customer base. How much money can you make with print on demand? Your earnings depend on your product prices, profit margins and how well you market your store. Many sellers earn a few hundred to several thousand dollars per month. Some scale into full-time income as they grow their audience and product range. Can I do print on demand for free? You can start with low upfront costs since there’s no inventory to buy in advance. However, you’ll need to cover basic expenses like a domain name and marketing. Some tools also have free tiers to help you get started. How do you price print on demand products? Calculate the base cost from your supplier, then add a markup that covers your expenses and leaves you with healthy profit—most aim for 30–50% margins. Also research what similar products sell for to stay competitive. How to start a print on demand business? Pick a niche and audience, create or source your designs, connect your online store to a POD partner like Printful, set up your product catalog and store pages, order samples to check quality and launch with a solid marketing plan. Is a print on demand business profitable? Yes, print on demand can be profitable when you price correctly and market well. Because you don’t buy inventory upfront, the risk is lower compared to traditional retail, making it ideal for testing new ideas. Does anyone make money with print on demand? Thousands of creators and small businesses earn income with print on demand. Success depends on finding the right audience, offering quality products and promoting your store consistently. Does print on demand pay well? Print on demand can provide side income or even grow into a full-time business. Profit margins vary by product type and pricing strategy. Many sellers boost earnings by upselling, bundling products and running promotions. Can I do print on demand with Wix? Absolutely. Wix and Printful native integration make it very easy for you to run a print on demand store directly from your Wix website, with automatic order syncing and fulfillment. Can I sell Printify on Wix? Yes, there are two ways to sell Printify products on Wix. The first option is to log in to your Printify account and integrate it with Wix for streamlined listing and order management. The second way is to install the Printify app in the Wix app store. This will let you design Printify products and post them to your online store without ever leaving Wix. How do I connect a Printful store to Wix? Log in to your Wix dashboard, go to “Catalog” and “Dropshipping products” and start designing your products from Printful's Catalog. Your Printful account will be created automatically and connected to your Wix's store.

Your business ideas deserve a website, secure your domain to begin → Imagine this, a customer visits your online store, finds the exact product they want, but sees a dreaded Out of Stock label. Usually, that customer leaves and buys from a competitor meaning you lose the immediate sale and potentially the customer forever. But what if you could turn that out-of-stock disappointment into a future sales instead? That is exactly where back in stock pre-alerts come into play. Instead of turning eager buyers away, you capture their interest and promise to notify them the moment the item returns. This simple eCommerce mechanism bridges the gap between missed opportunities and recovered revenue. In this guide, we will explore exactly what back in stock pre-alerts are. We'll look at why they matter for your customer engagement and sales. Finally, we will walk you through a step-by-step guide to setting these alerts up for your own eCommerce business. What are back in stock pre-alerts? Back in stock pre-alerts are automated notifications sent to customers who expressed interest in an out-of-stock product. When an item sells out, a button replaces the usual Add to Cart option. This new button invites a customer to leave their email address or phone number to receive an alert when the item becomes available again. A pre-alert takes this a step further. It notifies high-intent customers slightly before the official restock goes live to the general public. This gives your most eager shoppers a VIP window to secure the product. These notifications usually happen via email or SMS. They serve as a direct line of communication, turning a passive eCommerce website visitor into an active subscriber waiting for a specific purchasing opportunity. Learn how to setup back in stock pre-alerts with Wix eCommerce. Why back in stock alerts matter to anyone selling online Managing eCommerce inventory can be incredibly challenging. Supply chain delays happen and unexpected viral trends can wipe out your stock overnight. Back in stock pre-alerts offer a massive safety net for your business and a better experience for your customers too. Benefits of pre alerts for your online business First and foremost, these alerts recover lost revenue. You capture high-intent leads who have already decided they want your product. When the restock happens, conversion rates for these specific emails and texts are exceptionally high. Second, they help you forecast demand. If you have 500 people signed up for an alert on a specific blue sweater, you know exactly how many units you need to order from your supplier. This eliminates the guesswork from your purchasing decisions. It also helps reduce overstock. Finally, they grow your marketing list. When customers opt-in for an alert, you can give them the option to subscribe to your general newsletter. This expands your potential audience for future campaigns. Benefits of pre alerts for your customers Online shoppers appreciate transparency which also builds trust. When you offer a back in stock alert, you show customers that you value their time. They don't have to obsessively refresh your website every day to see if a product is back in stock. Furthermore, offering a pre-alert makes customers feel valued. Giving them a VIP head start on purchasing a high-demand item builds fierce brand loyalty. It turns a frustrating situation into an exclusive shopping experience. How to setup back order pre-alerts 01. Install a relevant app to handle pre-alerts There are many apps out there that can handle back in stock pre-alerts. If you've built an ecommerce website with Wix, you can add Wix Stores to enable pre-alerts natively. Go to your Wix Dashboard and look for the Store section in the left menu. If it's there, you're good to go. If not, you can add Wix Stores from the Wix App Market. Note: Back-in-stock notifications are a built-in feature of Wix Stores and no third-party app is required, Wix eCommerce helps merchants capture demand with back-in-stock notifications. 02. Start collecting customer requests The first thing to set up is the customer-facing side: the "Notify When Available" button that appears on out-of-stock product pages. Once you enable this, customers can sign up to be alerted the moment you restock. To start collecting requests: Go to the dashboard of your pre-alert app or plugin Navigate to the Back in Stock Requests tab (found in your store section). Click start collecting requests. IF you're using Wix eCommerce to do this, a few things happen automatically allowing eCommerce stores to offer pre-orders for upcoming products.: The "Add to Cart" button changes to "Notify When Available" on out-of-stock product pages. You'll receive an email notification each time a customer submits a request. Each request is logged in the Back in Stock Requests tab of your dashboard. 03. Activate automated customer notifications Collecting requests and sending notifications are two separate settings usually. After you've turned on request collection, you need to separately activate the automation that actually emails customers when their item is back. To activate automated customer notifications with Wix eCommerce: Go to the Back in Stock Requests tab in your dashboard. Click Activate Automation. When you restock a product, Wix eCommerce, for example automatically sends an email to everyone who requested that item. The email includes a "Buy Now" button linked directly to the product page, making it easy for customers to act quickly. Just another way Wix eCommerce keeps your customers engaged with automated inventory alerts. Learn more about how to optimize your inventory management with Wix. 04. Customize the back in stock notification email Your back-in-stock email is a high-intent touchpoint and customers who signed up are primed to buy. Make sure the email looks and feels like your brand. To customize the back in stock pre-alert notification email with Wix eCommerce: Go to the Back in Stock Requests tab. Click the Automations tab. Click Preview & Edit, then Send an email. Edit the Sender Details: update the sender name to your business name so customers recognize it. Optionally set a reply-to email address. Click Edit, Create with AI, or More Actions to customize the email's design and copy. Tip: Don't remove the ${product.name} and ${product.price} variables from the email template. These automatically populate with the name and price of the specific product the customer requested. Similarly, leave the product image block in place because it's set to display the relevant product image automatically. To truly master back in stock pre-alerts, keep your messaging honest. Don't promise a restock date unless you're absolutely certain of your supply chain. If an item will take months to return, it might be better to remove it from the store entirely rather than leaving customers waiting endlessly. Additionally, leverage urgency in your notifications. Remind the customer that stock is limited and likely to sell out again quickly. This encourages immediate action. You can also consider setting up a follow-up email. If a customer receives the back in stock alert but doesn't purchase within 24 hours, a gentle reminder might be the push they need to complete the checkout process. 05. Test your back order pre-alert system and notifications Before you rely on this for real customers, it's worth running a quick end-to-end test to make sure everything fires correctly. Mark a test product as "Out of Stock" in your inventory. Visit the product page on your live site and submit a back-in-stock request using a personal email address. Update the product's stock to bring it back in. Check that the notification email arrives, the product image displays correctly, and the "Buy Now" button links to the right page. 06. Monitor and optimize your back in stock pre-alerts Once back-in-stock alerts are live, keep an eye on how they're performing. A few things to track: Open and click-through rates on the notification emails and these tell you if your subject line and email design are working. How many customers sign up for alerts on a given product, high numbers signal strong demand worth prioritizing in your restocking decisions. Conversion from notification to purchase, if open rates are strong but conversions are low, consider tweaking the email copy or adding urgency messaging. If you're using Wix eCommerce to run your business, you can easily access your automation performance data from the Automations tab in the dashboard.

Get started by: Creating an online store → | Getting a domain → Sold-out products don't have to mean lost sales when it comes to selling online. With Wix eCommerce's built-in back-in-stock pre-alert feature, you can capture demand from customers who are ready to buy, they just need to know when the item is available again. This guide walks you through the complete setup, from enabling customer requests to customizing the automated email they'll receive when you restock. How to setup back in stock pre-alerts with Wix eCommerce Make sure Wix Stores is installed Collect customer requests Activate advanced automated customer notifications Customize your notification email Test your workflow Monitor and optimize back to stock pre-alerts 01. Make sure Wix Stores is installed Before anything else, confirm that Wix Stores is added to your site. It's the foundation for managing products, inventory management and back-in-stock notifications natively. You'll need to to go your Wix Dashboard and look for the Store section in the left menu. If it's there, you're good to go. If not, you can add Wix Stores from the Wix App Market. Back in stock pre-alerts are a built-in feature of Wix eCommerce and a third party app or plugin isn't needed. Wix easily enables eCommerce stores to offer pre-orders for upcoming products as a result. Learn more about how to improve your inventory management with Wix. 02. Collect customer requests The first thing to set up is the customer-facing side by this we mean the "Notify When Available" button that appears on out-of-stock product pages. Once you enable this, customers can sign up to be alerted the moment you restock. To start collecting customer requests for back in stock pre-alerts with Wix eCommerce: Go to your Wix Dashboard. Navigate to the Back in Stock Requests tab (found in your store section). Click Start Collecting Requests. Once enabled, a few things then happen automatically with customer requests and Wix eCommerce: The "Add to Cart" button changes to "Notify When Available" on out-of-stock product pages. You'll receive an email notification each time a customer submits a request. Each request is logged in the Back in Stock Requests tab of your dashboard. Wix eCommerce helps you keep customers engaged with automated inventory alerts. 03. Activate advanced automated customer notifications Collecting requests and sending notifications are two separate settings. After you've turned on request collection, you need to separately activate the automation that actually emails customers when their item is back. To activate automated back in stock pre-order notifications with Wix eCommerce: Go to the Back in Stock Requests tab in your dashboard. Click Activate Automation. When you restock a product, Wix eCommerce automatically sends an email to everyone who requested that item. The email includes a "Buy Now" button linked directly to the product page, making it easy for customers to act quickly. 04. Customize your notification email Your back-in-stock email is a high-intent touchpoint and customers who signed up are primed to buy. Make sure the email looks and feels like your brand. To customize the notification email: Go to the Back in Stock Requests tab. Click the Automations tab. Click Preview & Edit, then Send an email. Edit the Sender Details, update the sender name to your business name so customers recognize it. Optionally set a reply-to email address. Click Edit, Create with AI, or More Actions to customize the email's design and copy. Tip: Don't remove the ${product.name} and ${product.price} variables from the email template. These automatically populate with the name and price of the specific product the customer requested. Similarly, leave the product image block in place and it's set to display the relevant product image automatically. 05. Test your workflow Before you rely on this for real customers, it's worth running a quick end-to-end test to make sure everything fires correctly. Mark a test product as "Out of Stock" in your inventory. Visit the product page on your live site and submit a back-in-stock request using a personal email address. Update the product's stock to bring it back in. Check that the notification email arrives, the product image displays correctly, and the "Buy Now" button links to the right page. 06. Monitor and optimize back to stock pre-alerts Once back-in-stock alerts are live, keep an eye on how they're performing. A few things to track: Open and click-through rates on the notification emails, these tell you if your subject line and email design are working. How many customers sign up for alerts on a given product, high numbers signal strong demand worth prioritizing in your restocking decisions. Conversion from notification to purchase, if open rates are strong but conversions are low, consider tweaking the email copy or adding urgency messaging. You can access your automation performance data from the Automations tab in the dashboard of your Wix eCommerce site. Learn more: How to setup and manage loyalty reward programs with Wix How to setup back in stock pre alerts FAQ Does Wix eCommerce have a build in back in stock feature? Yes, Wix eCommerce includes a native back-in-stock notification system and you don't need a third-party app. You can set it up directly from the Back in Stock Requests tab in your Wix Dashboard. Once enabled, out-of-stock products automatically display a "Notify When Available" button, and customers are emailed automatically when you restock. What does the back in stock notification email look like? The automated email includes the product name, price, image, and a "Buy Now" button that links directly to the product page. You can customize the email's design, sender name, and copy from the Automations tab in your dashboard but it's recommended to leave the dynamic variables like ${product.name} in place so they populate automatically.

As an ecommerce business owner when demand exceeds supply, pre-orders are the way to go. Pre-ordering offers a whole new way of marketing your products, gauging excitement, and making decisions around restocking or manufacturing products. Of course, a pre-order strategy needs to be done tastefully. The last thing you want to do is scare off customers by having too many out-of-stock items on your eCommerce website design. Between knowing when to add a pre-order button to your store, prepping your inventory flows and picking manufacturers to work with, there’s a lot to consider before you pull the trigger on this type of online store strategy. Keep reading for tips on how to offer pre-orders and make it work for your eCommerce business. What is an eCommerce pre-order? An eCommerce pre-order is when an online store puts an item up for sale when it’s not currently in stock. Pre-ordered products can be purchased and paid for in advance, and typically have an availability date attached to them. Or, shoppers may be billed when the item is shipped. Read more: Back in stock pre alerts Why should you allow pre-ordering? You might consider a pre-ordering strategy for your ecommerce business for several reasons: To market a new product before it's released: For example, many book or video game publishers run pre-sale campaigns to create buzz around new titles. This helps to create a sense of urgency among buyers who want to be the first to receive new items. Pre-order campaigns can be timed to coincide with dates or events (e.g., pre-order in time for spring), and can become the focal point of marketing campaigns. To retain customers (enable backorders): If you have a trending product that goes out of stock quickly, pre-orders can help you to retain the sale even when inventory drops to zero. To spice up your offer, you could even guarantee special pricing for shoppers who take advantage of pre-order offers. Pre-orders additionally help to reduce wait times for high-demand products, ensuring that your customer will receive an item as soon as it becomes available and doesn’t have to check back into your site to place an order. For example, by using back order pre alerts with Wix eCommerce you can capture sales demand even when products sell out with its advanced inventory engagement tools, back in stock notifications, pre-orders for upcoming products and automated inventory alerts. Learn more about how to improve your entire inventory management with Wix. To fund products in development: Crowdfunding platforms like Kickstarter connect creators with individuals who are willing to pledge money towards their ideas. Backers can, in turn, look forward to receiving the product as soon as it’s developed. Similarly, you may lean on a pre-order strategy if you’re looking to validate a new product idea or to test new product variations (e.g., colors, sizes, scents) prior to committing fully to a new product line. To help with cash flow. The typical manufacturing process takes anywhere between 30 to 60 days. During this time, you’re likely communicating with multiple suppliers, receiving samples (in the case of a new product), and preparing orders for shipping. To keep money coming in as you’re burning through cash and time, you may choose to accept pre-orders on your items. To sample demand: Pre-orders provide two key benefits to store owners who must plan for purchases ahead of each season. First, they help you understand the demand for a given product. Are bento lunch boxes going to be the hot item for this school season or are eco-friendly bamboo lunch bags a better investment? Pre-orders also provide a reliable source of sales revenue. These two benefits work together to help online store owners plan and fund their purchases simultaneously. When is the right time to offer pre-orders? You could offer pre-orders at any stage of your business’s growth. From the time you offer your first items, to the time you expand to new channels and countries, pre-orders can keep sales coming through the door. Read Also: How to start a business Here are a few examples of when you may choose to launch a pre-ordering button. When offering a new product on your website: If you’re rolling out a new product, pre-orders can help you gauge interest, generate income while the product is in production, and inform your website visitors about the item’s pending availability. Keep in mind that you’ll need to find a reliable manufacturer for your product idea—one that delivers on quality, timing, and communication. You have customers waiting for their items and your reputation depends on delivering the goods in a reasonable time. Be sure to also promote your new products with attractive eCommerce merchandising methods. When offering VIP customers first access to limited-edition products: You can allow your top customers to call dibs on new or high-demand items before they’re released to the public. This is a great way to foster brand loyalty and to incentivize shoppers to join your email list or loyalty program. It also gives you the opportunity to promote popular products in advance, while helping you plan for how much of the item to order. When combining pre-orders with discounts or promotions: Offering pre-orders in combination with promotions and price discounts can help to motivate buyers to take action, even when your product is out of stock. This approach works particularly well when tied to an event, holiday, or season and can be communicated via your website, social media accounts, email, and ad campaigns. When testing a new product: Test a product’s viability before committing your resources to a full product launch. You could launch a “coming soon” landing page to sample interest, and to slowly roll out your products. You can—in a sense—buy time to address any supply chain issues (which are inherent to any new product release) and/or set realistic expectations with customers prior to fully rolling out your product. A few cautionary tips when using pre orders A note of caution, it’s not advisable to offer pre-ordering when the availability date of an item is extremely uncertain or unknown. In this case, an alternative to pre-orders could be to enable shoppers to sign up for an email or text alert that notifies them when the item is back in stock. When implementing pre-orders on your website, it’s important to clearly communicate the entire process to your customers. This includes notifying existing customers when pre-orders are available and the status of your products after they purchase your products. Some important details you’ll want to communicate with your buyers: Estimated shipping date Their payment options (covered in the next section) Terms and conditions associated with pre-orders Order cancellation policy, complete with an easy way for customers to cancel pre-orders if necessary Choosing the right eCommerce pre-order method When offering pre-orders on your website, there are several payment schedules that you can offer. Pay now: This method requires payment at the time of purchase, but shipping is deferred until the product becomes available. This is the most popular type of pre-order for obvious reasons—it enables store owners to earn revenue before the item is available to be shipped. It’s also easy to set up if you already have an online payment solution set up. However, if you sell internationally, you’ll want to check for any red tape regarding payments. Some countries forbid the sale of out-of-stock items, so you’d have to default to “pay later” in these instances. Pay later: In this scenario, the customer promises to pay for your product at the time of shipping. Both the buyer and seller can typically cancel a “pay later” order if desired, so you’ll have to plan for excess inventory if there are a lot of cancellations. Crowdfunding: Crowdfunding is a popular option if your business is creating a new product and requires capital for the manufacturing process. Customers often commit to sending you money even if a product isn’t guaranteed, and look towards receiving rewards, equity, or the final product (if and when it’s built) in return. This approach isn’t standard for the typical eCommerce types of businesses. Benefits of using pre-orders for your eCommerce business Pre-orders can be an effective strategy for your eCommerce business and for several reasons. We've put together some of the main ones, to help you understand if they're a good strategy for your business. Better cash flow management: Pre-orders can improve your cash flow by securing upfront revenue on the promise of goods being shipped once they're available. This can be helpful in managing production costs and other operational expenses. Just be sure to manage your pre-order and inventory effectively so customer do get what they ordered. Demand insights: By offering products for pre-order, you can gauge customer interest and forecast demand accurately. This can help avoid overproduction or stockouts. Build anticipation: Pre-orders can create a sense of anticipation and excitement about your product among your customers, which is a good promotion in itself. You can also use it in your marketing, to build excitement and potential new orders. If pre-orders are combined with a sense of limited availability, they can create a sense of urgency among customers and speed up the buying decision process. Customer loyalty: Customers who pre-order products are likely to be your most loyal ones. They trust your brand enough to commit to buying a product before it's even available. These are then customers who should be segmented and wooed with different promotions throughout the year. Delivery flexibility: For items that aren’t needed immediately (like books, non-seasonal clothing), pre-orders allow you as the retailer to better plan your delivery schedules and manage your inventory more effectively. How do pre-orders work with Wix eCommerce? Wix's eCommerce platform offers a native solution for accepting pre-orders or backorders on your products. Click a product to edit from your Wix eCommerce dashboard. Click the Pre-order toggle to display a pre-order button on your listing. This button will appear whenever inventory reaches zero for your active product listing. Customize your pre-order message, i.e., the short blurb that customers will see when your item is out of stock. As an example, you could provide an estimated date for when your product will be back in stock. (Optional) Limit how many pre-orders a single customer can request of your item. Note: Any pre-orders made through Wix eCommerce will require immediate payment. When you receive a pre-order, make sure to follow up with a thank you email that reiterates that this is a pre-order purchase. Communicate as much information as possible and follow up regularly to keep your customers at ease. You can integrate your favorite email marketing app with Wix, keeping customer info, order status, and inventory data in sync. Using the Wix editor, you can also spin up “coming soon” pages or bespoke product pages to further incentivize purchases. Learn more: What are digital gift cards?

Get started by: Creating a website → | Getting a domain → These days, more people are looking for novel types of quality content to explore online, especially when it comes to learning new skills. One way to cater to this rising demand, while also generating revenue, is to create and sell an online course. Imparting knowledge and expertise via an online course will allow you to position yourself as an authority in your field, foster a community of like-minded individuals around your business and expand your reach and all from within your home. This guide will walk you through the different steps of how to create an online course. From choosing the right topic to learning how to make a website for your course, here’s everything you need to know. Wix is an all-in-one eCommerce platform that supports physical products, services, specialized business models like rentals or online ordering and digital programs such as online courses, all from a single backend. You can also sell classes on Wix. TL;DR: How to create and sell a profitable online course Creating and selling an online course can be a powerful way to share your expertise and generate income. This guide walks you through a clear set of steps, from choosing your course topic and structuring your content to marketing your course and engaging your students. You’ll find practical tips and actionable advice to make your course stand out and succeed. To help you design an effective course, we highlight the key features that make online learning engaging, valuable and easy to follow. Build a course that your students love and that drives your business forward. Key features of an online course Why it matters Clear learning goals Helps students understand what they’ll achieve and stay motivated throughout the course. Engaging content Use a mix of videos, quizzes and exercises to keep learners interested and actively involved. Structured modules Break the material into digestible sections to make learning manageable and easy to follow. Interactive elements Encourage participation with discussions, assignments and feedback to deepen understanding. Real-world application Provide practical skills and examples that students can apply immediately for real impact. What is an online course? An online course is a structured learning program conducted entirely over the internet. It typically consists of pre-recorded or live lectures, discussions, assignments and assessments. Online courses offer flexibility and convenience, allowing learners to access the material at their own pace and from anywhere with an internet connection. Learn more: Can I create an online course on Wix? How to create an online course Choose the right course topic Validate your course idea Research the topic extensively Outline your course content Choose a course format Select a platform for your online course Create the course content Set goals and pricing Sell your online course Market your content Gather feedback Build a learning community 01. Choose the right course topic The topic you choose is entirely in your hands, and can be pretty much anything—from beauty tips to dog-training videos. While the possibilities are just about endless to create online courses, the right subject matter is a determining factor in your course’s success. When picking your topic, consider these tips: Define your target audience: Consider your target audience and conduct customer research to understand their preferences. Once you have a clear target audience in mind, you’ll be better equipped to create and promote your courses. You’ll have an easier time predicting the type of content that your audience wants to consume and their familiarity level with your topic-of-choice. Choose something you want to teach: The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject. Try and think about what it is that you do best, and what people come to you for advice on. Those topics usually make for the most successful online courses. Alternatively, ask yourself what you’d like to know more about, and through learning it yourself, you’ll be able to become a great teacher on the subject. Choose something others want to learn: Before getting to work, measure the demand for the topic at hand. Ask a group of friends, as well as your existing audience, what they think of the subject you had in mind. Test it out by sharing polls or online forms for your audience to fill out. You can make a short tutorial first, and monitor its performance. Then, follow up on the tutorial on social media or via email, asking your audience if this type of material is something they’re interested in seeing more of. Get the lay of the land: Conduct some online research into your topic. Are there already a ton of courses published on your topic? Or, is the field ripe for new content? While it could be worth participating in tried-and-tested spaces, it could also help to find smaller niches to hone in on. 02. Validate your course idea Creating an online course requires a lot of hard work and effort on your part, so running a short test before you go “all in” will help you test if there's a high market demand for your course to ensure that your online course will pay itself off down the line. You need to make sure, via research, that there's not just demand for your course but that people are willing to pay for it too. It's one thing for there to be demand for a free course and another for people to invest in a paid one. To make sure your course is profitable, you must validate not only your idea and demand for it but paid demand too. In order to test your idea, use a landing page builder to introduce your soon-to-come online course. Although you haven’t created the course just yet, you already know what it’s going to be about. Include a concise description of your course explaining what people can expect to learn, and add eye-catching imagery to further reflect the concept. (Check out these fully customizable landing page templates to use as a starting point.) Promote your course landing page on various channels, like social media, newsletters and more. Sample the excitement around your course. Check that you have enough attendees and positive feedback to expand your class. Note: you’ll want to establish goals and KPIs ahead of time, so that you’ll know what results to look for at the end of the trial period. This ensures that your online course idea truly is a profitable one from the start. 03. Research the topic extensively Whether you’re already an expert in your field or are looking forward to learning it from start to finish, now is the time to deep dive until you know everything there is to know about the topic. As part of your thorough learning process, go beyond what course attendees will easily find on search results. Go the extra mile and find a variety of different sources on the topic, from literature to competitor classes and webinars. Perform keyword research in order to see what type of queries people are looking up on the topic. From this, you can get a better feel for the kinds of questions that your audience might be interested in. Keep your eyes open for any subcategories within your niche. For example, if you plan on instructing a course about how to take care of indoor plants, you’ll definitely want to cover the basics, such as water and natural light. But in order to provide added value, look for unique angles to widen the scope of your course, like the types of air purifying plants. 04. Outline your course content Now is the time to develop the curriculum for your online course. Create a course outline that shows the structure and design for the entire course. On a piece of paper, write down a list of the different lessons you plan on teaching online. Within each lesson, break it down to the main topics you want to cover. Go in a logical order and try to make your ideas evolve naturally from one to the other, to ensure a smooth and frictionless learning process. Remember that teaching is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons. Continuing with the indoor plant care example from the previous section, you might want your students to be able to classify the plants they have at home in one lesson, and to be able to recognize signs of pests or disease in the next. Here’s an example of an online course outline for an indoor plant care class. You can use this example as a template for creating your own: Lesson 1: How to water plants Lesson objective: students will learn how much and how often to water their plants. Topics covered: The importance of watering The dangers of overwatering Different types of plants and the watering they require Soil as a signifier of dehydration or overhydration Lesson 2: Plants and natural light Lesson objective: Students will understand the importance of natural light and will be able to pick the optimal lighting for their plants. Topics covered: Light and its role in plant photosynthesis Different types of plants and the amount of sunlight they need How and when to use fluorescent lighting for indoor plants 05. Choose a course format Choosing the right format for your online course is key to creating an engaging and effective learning experience. Think about how your content is best delivered—through video lectures, text-based materials, quizzes, interactive exercises or a mix of these. Video lectures work well for visual and auditory learners, while quizzes and activities help reinforce key concepts. Consider how your audience learns best and the type of material you’re teaching. Adding downloadable resources like PDFs or worksheets can provide extra value and hands-on opportunities. If your course involves practical skills, include step-by-step tutorials or live sessions to keep learners engaged in real time. Plan the pacing of your course too. Will it be self-paced with pre-recorded content, or guided with a set schedule? Choose a format that fits your audience’s preferences and your teaching goals. Test different approaches to see what works best for your topic and your teaching style. 06. Select an eCommerce platform for your online course Once you’ve mapped out your course, you’ll want to start prepping your virtual stage. Look for an eCommerce platform like Wix with features that suit your needs such as a variety of design options, built-in marketing tools and multiple content options. Wix differentiates itself by offering a truly all-in-one eCommerce platform that can handle multiple revenue streams from a single backend. Businesses can sell physical products alongside services such as classes, lessons and event tickets. The platform also accommodates specialized commerce models including rentals, donations and restaurant ordering. Educators and creators can deliver online programs and digital courses seamlessly, allowing businesses to diversify offerings without managing multiple platforms. If you’re looking to make a website for the first time, check out these designer-made online education website templates for inspiration. Think about all the different aspects of your site that you need to get up and running in order to launch a course. For instance, aside from a signup web page, you may want to create a members’ area that only program participants can access (more on this later). Or, you may want to set up a community with Wix Groups to foster engagement among participants. Think about where and how you want to host all of your course activities as you flesh out your course materials. Wix allows businesses to expand revenue streams with digital products. 07. Create the course content If you already have professional experience with your course topic, it’s likely that you’ve put together content about it in the past. Have you ever written a blog post or created a webinar about the subject? Maybe you’ve hosted a podcast or posted YouTube videos that discuss similar themes? If so, revisit these materials. Think of ways to repurpose existing content to enhance your online course. Based on the materials you’ve gathered, as well as your outline and research from the previous steps, you can now create the actual content for your online course. If you’re creating new course content, consider these tips: Filming: As a home-based business idea, creating an online course can be done with relatively simple equipment, and you don’t have to be a video production pro in order to create a high-quality course. After all, the level of education you provide is what matters most, and you can create quality content even if you’re working from home. You can film yourself speaking to the camera, record your screen while you talk in the background, or both. While your videos don’t have to be pixel perfect, we do recommend reading up on video tips for creating professional-looking content, as well as choosing the right type of camera and microphone for your needs. Editing: After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie to Lightworks, and the Wixel Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites. Leave out unnecessary pauses and cut longer takes up into a series of shorter, dynamic clips. Add titles (which should include your course and lesson name) and video captions to make your course accessible and easier to follow. You can also include background music to your video and relevant slides if applicable. Class assignments: Consider adding assignments and activities as part of your course curriculum to help the newly gained knowledge sink in. These can be in the form of downloadable PDF files that students can print or view on their computers. Other options include surveys or online quizzes, which you can create using Wix’s built-in features. It’s recommended to start each lesson with a theoretical discussion, then give some examples and follow up with an assignment at the very end. Course certificates: Incentivize participants even more with professional certificates and/or badges. Offer a badge for accomplishments, or design custom certificates that are automatically emailed to participants once they’ve completed your entire program. 08. Set your course goals and pricing As with any business venture, it’s important to decide on pricing and sales goals for your online course. This will help guide your marketing efforts and ensure that you’re staying on track. Decide how many participants you want to enroll in your course, how much revenue you aim to generate and what success looks like for this particular project. You can also pre-sell your course to raise funds and gain early sign-ups. When setting prices for your course, consider the following factors: Course production costs: These may include any expenses related to filming, editing, creating assignments or quizzes, as well as designing certificates and badges (if applicable). Target audience: Consider how much your target audience is willing to pay for this type of course. Competition: Research similar courses in the market and compare pricing options. You don’t want to overprice your course compared to others with similar content. Value provided: Think about the value that your course offers and price it accordingly. If you’re providing in-depth knowledge and valuable resources, you can justify a higher price. Sales goals: Determine how much revenue you want to generate from this course and use that to set your pricing strategy. 09. Sell your online course There are four different options for selling your online course and monetizing your website, depending on your needs: Individual lessons for rent or purchase: Allow users to rent or purchase your online course on a video-by-video basis. When purchasing a video, users will enjoy unlimited streaming of the lesson they’ve purchased, so that they can go back and rewatch the content at all times. Choose if you want to allow viewers to download the video or watch it directly on your site. Channel subscription: By paying a monthly fee, users will be able to access all of the paid videos within a channel. Selling subscriptions creates a pay-wall, separating the content of your website into public and premium. Paid plans: Set up different payment options, offering your students to pay all at once or with a recurring payment plan. You can control everything from the type of plan, to what is included, how long it will last and more. Display plan options on your site for clients to choose from and purchase. Paid Plans act as a pay-wall, allowing users to access the content only after they pay and log into the members area within your site. One-on-one real-time lessons: In addition to the course, you may teach live lessons to students in a personalized one-on-one setting. This format allows students to ask you questions and learn in a tailored approach that meets their specific learning level. Course takers can easily book an available spot with you through online scheduling software. Choose if you want to offer this option at an extra fee or have a predetermined number of private sessions included in the fixed course price. Alongside your paid lessons, be sure to also offer a small preview of your course entirely for free. Getting a sneak peek of what they can expect to see will encourage students to sign up for the paid classes. Your free content can be either in the form of a short trailer for each lesson, or you can offer the whole first lesson for free, while the rest are paid. Another idea for a freebee is to create a live Q&A session at the beginning of the course, inviting users to participate free of charge while generating interest. To do this, set up a live stream video, helping you connect with fans in real time. Whichever giveaway option you choose, the free version of your course will come in handy in promoting your online course. How to price your online course After filming your content you might be asking yourself how to set the rates and prices for your course to make sure you are profitable. Here are some ways to determine your course fees: Competitor prices: Start by doing a quick audit to determine the average course price on your topic. While the prices can fluctuate depending on how much of an expert the course instructor is, try to get a sense of what the going market rate is for reference. Creation time: Take into account how long it took you to create the course. Any business endeavor that aims to be profitable should have a good balance between time invested and profits gained. Course value: Another factor to consider in how you price your course is the amount of value the user will get from taking the course. Will the paying student later make an income based on the skills and tools you taught them? As you can imagine, the more the student can financially justify taking the course, the more sense it makes to charge a higher price. General best practice: Course prices can have a huge window between a hundred dollars (or less) to over $10,000, depending on the topic. However, it has been found that the higher you charge for a course, the more people assume they will get a lot of value from it and perceive it as “good.” Often when people pay more money, they will be more engaged and invested in learning the content at hand. 10. Market your content You’ve spent a lot of creative energy and valuable time to create a profitable online course and now it’s time to promote it and get those course registrations. To market your online course, you can use both free promotions and paid types of marketing. You can even create a logo to help your course look extra professional and stand out as you promote it. Take a look at some of the most popular and effective ways to advertise your course: Email marketing: Send email marketing campaigns, including early-bird promotions and discounts. Social media marketing: Promote your course on social media and in relevant groups (tip: LinkedIn can be a great start since people are in a professional mindset already). Emails: Reach out to existing contacts with a good ol’ email campaign (tip: utilize Wix’s built-in email features to send targeted communications). Paid ads: Run paid advertising such as Google Search Ads and Banner Ads. YouTube and promo videos: Start a YouTube channel and launch video promotions for your course. Referrals and reviews: Get referrals, reviews and positive testimonials from past students. Website pop-up: Add a lightbox pop-up to promote your course on your own website. Other websites: Collaborate with third-party course websites and continuous studies organizations. Blog posts: Create a free blog and write about the course and course topic to boost your SEO and showcase your knowledge. Influencers: Partner with industry influencers that reach your audience niche. Affiliate programs: Kick off an affiliate program and work with ambassadors so others promote the course on your behalf. Webinar: Host a webinar that gets people excited about all they can learn from you. Collaborate with instructors: Work together with other instructors to tap into each other’s network or co-teach a lesson. Go multilingual: Translate your course into another language to reach a wider international audience and break into new markets. 11. Gather feedback on your course In recent years we’ve moved to conduct a lot more of our business and learning online. This also means that we’re able to make a lot more data-driven decisions, tap into rich analytics and scale our reach to hear more customer voices. Likewise, use the data at your fingertips to help make informed choices and turn a real profit from your online course. When it comes to your online course, take advantage of opportunities to improve your curriculum by asking for feedback, either during and after the course. The more effort you put into improving your course, the more likely it is for students to recommend you or enroll in future workshops. To get feedback, create surveys with the help of a form builder and ask about students’ experience, suggestions for improvement and anything else they hoped to get out of the course. Once you measure the success and analyze the answers, you can adjust and continue running better and better courses. 12. Build a learning community Online education is mostly a solitary activity. Therefore, fostering a community of learners around your course will greatly improve their experience, contributing to the overall success of your course. An active online community can help users share their learning process with a group of peers. Together, they can celebrate their successes and raise any questions they may have. Encourage your course members to connect and build relationships, and provide opportunities for them to ask questions. You can also collect feedback and testimonials. In addition, students can bounce ideas off one another, generating a vibrant conversation and enhancing the interest around your class. Your online community is also a good place to share news about upcoming courses or other opportunities that might be of interest to this already engaged audience. Some options for fostering an active learning community include: A members area: Creating a Members Area on your site allows registered or paying users to access a variety of premium content - from chat, to forums, blogs and more. An online forum: Create a community as part of your website, allowing users to support one another’s growth and learning. Social media groups: Consider creating private social media groups—such as a Facebook group—or a Wix Group—which keeps everything under one roof—for learners to engage in. Online communication platforms: Utilize online communication platforms such as Slack or Discord for your learning community. Common mistakes to avoid when creating an online course Creating an online course can be a rewarding experience, but it's important to avoid common mistakes to ensure the success of your course. Here are some common mistakes to avoid when creating an online course: Neglecting clear learning objectives Clearly defined learning objectives are the foundation of an effective online course. They provide a roadmap for learners, ensuring they understand what they will gain from the course and how it will benefit them. Without clear objectives, learners may feel lost and unsure of the course's purpose. Lack of interactivity and engagement Online courses shouldn't be passive learning experiences. Incorporate interactive elements, such as quizzes, polls, discussions and hands-on activities, to keep learners engaged and motivated. Interactive elements allow learners to apply the knowledge they gain and reinforce their understanding. Poor quality audio and video Audio and video quality play a significant role in the overall learning experience. Ensure your audio is clear and free from background noise, and use high-quality video that is visually appealing and easy to follow. Poor audio and video can distract learners and hinder their ability to grasp the content. Inadequate testing and feedback Regular testing and feedback are crucial for assessing learner progress and identifying areas for improvement. Incorporate quizzes, assignments and self-assessments throughout the course to gauge learners' understanding and provide constructive feedback. Ignoring accessibility and usability Make sure your online course is accessible to learners with disabilities. Use inclusive language, provide alternative text for images and consider using transcripts for videos. Ensure the course platform is easy to navigate and compatible with various devices. How to create an online course FAQ How do I create a course plan? On a piece of paper, write down a list of the different lessons you plan on teaching online. Within each lesson, break it down to the main topics you want to cover. Go in a logical order and try to make your ideas evolve naturally from one to the other, to ensure a smooth and frictionless learning process. Remember that creating a course plan is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons. What software do I need to create an online course? After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie to Lightworks and the Wix Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites. Is creating an online course profitable? Yes. Determine your course fees based on competitor prices, creation time, course value and general best practices to make sure your online course is profitable. How much does it cost to create an online course? Generally, you can expect to invest anywhere from a few hundred to several thousand dollars when you're creating your online course. Key expenses may include: Content creation (e.g., video production, writing, graphic design) Software and tools for course development and delivery Website hosting and domain registration Marketing and advertising costs However, it's also possible to create a basic online course with minimal investment by utilizing free or low-cost tools and resources available online. Is an online course passive income? While online courses have the potential to generate passive income, it's not entirely passive in most cases. Initially, creating the course requires significant time and effort. However, once it's created and published, it can continue to generate revenue with minimal ongoing effort, especially if you automate marketing and customer support processes. However, you may need to periodically update the content to keep it relevant and maintain its appeal to learners. How long does it take to create an online course? The time required to create an online course varies based on factors such as course complexity, content depth, production quality and personal expertise. Generally, it can take anywhere from a few weeks to several months to develop a high-quality course. The process typically involves content planning, scriptwriting, recording/editing videos, creating supplemental materials (quizzes, assignments), designing the course layout and testing for usability. While some may complete a course relatively quickly, thoroughness and attention to detail are crucial for delivering a valuable learning experience. How to make an online course interactive? Making an online course interactive enhances learner engagement and comprehension. Some strategies include quizzes/assessments, discussion forums, group projects, polls/surveys and live webinars or workshops. By incorporating these interactive elements, you can create a dynamic and engaging learning experience that motivates learners to actively participate and retain information. How hard is it to create an online course? Creating an online course can be challenging but achievable with proper planning. While challenges like time management, technical skills and content creation may arise, numerous resources, tutorials and online communities are available to support course creators. With perseverance and a commitment to delivering value to learners, creating an online course can be a rewarding endeavor. Can I create a course for free? You can create a website with Wix for free and Wix Bookings to create a course, without a paid plan. However if you plan to also use Wix Bookings to take bookings, you'll need a paid plan to do so. In general, creating a course for free is a misnomer. Even if you film yourself for your course, your time is still a cost. What's the best online course builder? The best online course builder depends on your specific needs but popular options include: Wix: Offers easy-to-use course creation tools within its website builder, ideal for integrating courses into existing Wix sites. Teachable: User-friendly platform with robust features for course creation and marketing. Thinkific: Comprehensive solution with advanced customization options. Kajabi: All-in-one platform for creating, marketing and selling courses. Udemy: Large marketplace for instructors to reach a wide audience. How do I price my course? Analyze competitors, consider your target audience’s value perception and test pricing tiers. Offer free modules or discounts to attract initial learners and to test your pricing. How do I test my course idea before creating it? Survey your audience, post polls on social media or pre-sell access to validate interest in your course ideas and confirm market demand before developing your course content.

Yes, you can easily create an online course with Wix. Wix makes it easy to create a website and sell your own online courses from a single platform. You can build an engaging curriculum with video lessons, quizzes and downloadable resources, while using built-in tools to market your course, manage students and securely handle payments. Everything you need for a successful business. Wix is an all-in-one eCommerce platform that supports physical products, services, specialized business models like rentals or online ordering and digital programs such as online courses, all from a single backend. You can also sell classes on Wix. How to create an online course with Wix? If you haven't yet learned how to start a website, you'll need to do this first before creating your online course. Once your website is up and running: 1. Go to Online Programs in your site's dashboard. 2. Click + Create New and choose a program template or start from scratch. 3. Fill in the program details, including name, description and cover image. 4. Set the program structure as self-paced or scheduled. 5. Add content such as videos, articles, and quizzes to engage participants. 6. Publish your program and invite participants to join. How to create an online course with Wix that resonates with your learners Creating a successful online course is about more than just recording videos and then putting them online, it's about building an experience that keeps your learners hooked from the first lesson to the last. Wix differentiates itself by offering a truly all-in-one eCommerce platform that can handle multiple revenue streams from a single backend. Educators and creators can deliver online programs and digital courses seamlessly, allowing businesses to diversify offerings without managing multiple platforms. Wix is an eCommerce platform for digital products and education that supports online course delivery alongside traditonal eCommerce. Here’s how to go about building a course that’s engaging, impactful and helps your students succeed. 01. Build a course that's genuinely engaging People learn best when they feel connected and actively involved. Instead of just a one-way lecture or a series of videos, think about also creating an interactive and friendly community around your course. Cater to all learning styles: Your students are all different and so plan your courses accordingly. Some love watching videos, others prefer to read articles and many learn by doing. With Wix, you can mix it up by including videos, clear written instructions and hands-on activities to keep everyone engaged. Make it interactive: You can do this by integrating Wix Groups directly into your program. Use the chat feature to answer questions and encourage students to work together on projects and share ideas. Tell a story: Connect your lessons to the real world with stories and practical examples. Challenge students to solve real problems and they'll be more invested in the outcome. 02. Build a course that's impactful A great course starts with a solid plan. Before you even hit record, take a moment to think about your students and what you want them to achieve. Start with a plan: Ask yourself, Who is this course for? What should they be able to do with their knowledge from it once its finished? Break it down: Break your course into small, easy-to-digest sections. Start with the basics and gradually build up to more complex ideas, giving students time to practice what they’ve learned along the way. Check for understanding: How do you know if your students are 'getting it'? Use short quizzes to help them check their own progress. Well-crafted questions don't just test memory; they make students think critically about the material. 03. Help all of your learners to succeed A supportive learning environment can make all the difference. Your goal is to create a space where your students feel comfortable asking questions and are motivated to keep going. Create a welcoming space: Make sure your students know where to go for help and be ready to answer their questions promptly. You can even use Wix Automations to send encouraging messages and celebrate their successes, like automatically issuing a certificate or badge upon completion. Make it accessible: This means that all students can enjoy your course. Start by adding captions to your videos, use clear and simple language and organize your content so it’s easy to navigate. Never stop improving: The best online courses evolve. Use surveys to gather feedback directly from your students to find out what’s working and what could be better and then use their insights to update your content and experiment with new teaching methods. . Creating an online course with Wix FAQ Can I offer both free and paid courses? Yes, you can set a price for each course, offer them for free to generate leads or create different pricing tiers for the same program. What payment methods can I accept for my courses? Through Wix Payments, you can accept all major credit/debit cards as well as other methods like PayPal, depending on your location. This allows you to securely process payments from students around the world. Can I create quizzes and assignments for my students or learners? Yes, you can add quizzes to your lessons to test student knowledge and reinforce learning. You can also add instructions for offline assignments in your lesson descriptions. How do I market my online course using Wix? Wix comes with integrated marketing tools, allowing you to easily create email campaigns, social posts and targeted ads. You can also use Wix's in-built SEO tools to generate organic traffic. Can I offer certificates of completion? Yes, you can design and automatically issue branded certificates to students when they complete a course. It's also a great way to celebrate their achievement. Is the course player mobile-friendly? Yes, your online course is automatically optimized for all devices. This means your learners can learn anytime, anywhere, on a desktop, tablet or smartphone. How much does it cost to sell online courses with Wix? To sell courses, you need a Wix Business and eCommerce Premium Plan, which has a monthly subscription fee. Standard payment processing fees also apply to each transaction. Can I sell bundles or subscriptions? Yes, you have full flexibility to sell courses individually, bundle them into a package or offer recurring subscriptions.