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The perfect domain is just a click away:   claim your domain →  Your domain name is your unique address on the internet, so picking the right domain registrar to manage it is a big deal. With so many options available, it can be tough to know where to start. Follow this guide on how to choose a domain registrar that works best for you, so you have all the information before making a purchase and creating a website .   Secure your perfect domain in just a few clicks with Wix.  Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to choose a domain registrar Choosing a domain registrar comes down to understanding what you’re paying for, how much control you’ll have and how well the provider supports you over time. This guide walks through pricing, policies, security, features and practical checks so you can pick a registrar that fits both your short-term setup and long-term plans. You’ll learn: What a domain registrar does How to compare pricing and renewal costs Which fees and policies to review before buying What security and privacy features matter How support, UX and reputation affect your experience What to check in DNS, transfers and expiration rules How costs vary and what influences pricing What to look for if you want extra services or bundles What is a domain registrar? A domain registrar is the company you use to register and manage your domain name. When you buy a domain, the registrar records your ownership and keeps your details in the global domain database managed by organizations like ICANN. Without a registrar, your domain wouldn’t exist on the internet. A registrar is the control center for your domain. From your dashboard, you can renew your registration, update contact details, manage DNS records, connect email and even transfer the domain to another provider if needed. It’s where you point your domain to your website hosting or other services. A good registrar keeps your registration active, sends renewal reminders, ensures your records meet domain regulations and provides tools to manage your domain smoothly. Features like DNS management, domain locking and privacy protection play a big role in keeping your site and email secure and reliable. How to choose a domain registrar We’ve broken down the process of choosing a domain registrar into fourteen simple steps to help you find the perfect partner for your website's address: Compare initial pricing and renewal costs Check for hidden fees Evaluate the user experience Look into customer support options Consider domain transfer policies Read reviews and check reputation Explore additional services Ensure WHOIS privacy is included Check the registrar's security features Understand the domain expiration policy Check TLD availability Look for bulk domain management options Review DNS management tools Verify registrar accreditation 01. Compare initial pricing and renewal costs First things first: let's talk about price. Many domain registrars offer tempting introductory prices for the first year. You might see deals for as low as a few dollars. While a great deal is always a plus, the real cost often shows up during renewal. Make sure you look beyond the first-year price tag. Check the renewal rates, as these are what you'll be paying for the long term. Some registrars might offer a low initial price but have much higher renewal fees, so a little comparison shopping now can save you a lot of money down the road. Explore more: how much does a domain name cost? 02. Check for hidden fees Nobody likes surprise charges. As you compare prices, keep an eye out for any hidden fees. Some registrars may charge extra for services that others include for free. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers A common example is WHOIS privacy. A WHOIS domain lookup service keeps your personal information (like your name, address and email) private in the public domain directory. Some registrars offer this for free, while others charge an annual fee. Also, look for any administrative fees or charges for transferring your domain to another provider. Transparency is a good sign, so choose a registrar that is upfront about all costs. Learn more: What is a domain name? How to buy a domain name What is private registration for domain name? 03. Evaluate the user experience You'll be managing your domain through the registrar's dashboard, so it should be easy to use. A clean, intuitive control panel makes tasks like updating your contact information or changing your domain settings straightforward. You shouldn't need a technical manual just to manage your domain. Many registrars have tutorials or screenshots of their user interface. Take a look before you commit. A simple, well-organized dashboard will make your life much easier, especially if you're new to managing a website. Looking for domain inspiration? Take a look at the most common industry domain names . 04. Look into customer support options When you have a question or run into an issue, you want help to be readily available. Before you sign up, check out the registrar's customer support options. Do they offer 24/7 support? Can you reach them by phone, live chat or email? Good support can be a lifesaver. Look at customer reviews to see what others say about their support experience. A registrar with a reputation for responsive and helpful support gives you peace of mind, knowing that help is there when you need it. 05. Consider domain transfer policies You might not plan on switching registrars now, but it's good to have the option. Each registrar has its own policy for transferring domains to a different provider. Most registrars will lock a domain for 60 days after registration or transfer, which is a standard industry practice. However, some may have complicated processes or charge a fee to transfer out. Read the transfer policy carefully. Choosing a registrar with a clear and fair transfer policy gives you the freedom to move your domain if you ever find a better service elsewhere. Learn more: how to transfer a domain name . 06. Read reviews and check reputation What are other people saying? Customer reviews are a fantastic resource for getting an honest look at a registrar. Check out reviews on trusted third-party sites to get a sense of the company's reputation. Look for patterns in the feedback. Are customers consistently praising the customer service? Are there frequent complaints about hidden fees or technical problems? A registrar with a solid track record and positive reviews is usually a safe bet. Find out more: I want to buy a domain name . I have a domain name, now what? 07. Explore additional services Your domain name is just one piece of building your website. Many registrars offer a bundle of other services. These can include web hosting , email hosting and website builders. Bundling services can be convenient and sometimes cost-effective. If you need hosting or a professional email address (like you@yourbusiness.com ), see what the registrar offers. This can simplify your setup by letting you manage everything in one place. Just make sure the quality of these extra services meets your standards. Learn more: Domain name management Web host vs domain registrar 08. Ensure WHOIS privacy is included As mentioned earlier, WHOIS privacy is important. When you register a domain, your personal contact information is added to a public database called WHOIS. Without privacy protection, this information is visible to anyone, which can lead to spam emails and unwanted calls. Many reputable registrars now offer WHOIS privacy for free as a standard feature. Prioritize these providers. It's a simple way to protect your personal information and maintain your privacy. Learn more: what is domain privacy? 09. Check the domain registrar's security features Domain security is crucial for protecting your website and your visitors. Knowing how to secure your domain  is vital and a good registrar will offer security features to prevent unauthorized changes or transfers of your domain. Look for features like two-factor authentication (2FA) for your account and a domain lock. A domain lock prevents your domain from being transferred without your permission. These security measures add an extra layer of protection, keeping your domain safe from potential threats. Find out more about domain security and how to avoid domain spoofing and domain hijacking . 10. Understand the domain expiration policy What happens if you forget to renew your domain? It's a common mistake, but it can have serious consequences, including losing your domain name. Different registrars handle expired domains differently. Most will offer a grace period (often around 30 days) after the expiration date, during which you can renew the domain, sometimes for a higher fee. Check the registrar’s policy on domain expiration and grace periods. Even better, choose a registrar that offers an auto-renewal option. This automatically renews your domain before it expires, so you don’t have to worry about it. When you register a domain name  with Wix, renewal is yearly and reminders are sent well before your registration is up. Learn more about dropped domains and how to buy expired domains . 11. Check TLD availability Before you settle on a registrar, make sure they offer the top-level domains (TLDs)   you want, such as .com, .net, .org or niche extensions such as .shop, .io or .ai. Some registrars specialize in certain TLDs, while others have broader options. Having access to multiple extensions is helpful if you plan to register variations of your domain name for brand protection or future projects. Learn more: .org vs .com vs. net . 12. Look for bulk domain management options If you manage multiple websites or plan to expand your online presence, a registrar that supports bulk domain management is essential. This feature lets you search, register, renew and configure several domains at once, saving time and reducing the risk of missing renewals. It’s particularly valuable for businesses, agencies and investors managing large domain portfolios. Planning to grow your site? Find out more: what is a subdomain? 13. Review DNS management tools A good registrar should include robust DNS management within your account. This means you can easily add, edit or delete DNS records (like A, CNAME, MX and TXT) without needing a separate hosting provider. Advanced DNS tools—such as automated record updates, DNSSEC support and fast propagation—give you better control and security for your website and email setup. Learn more: what is DNS? 14. Verify registrar accreditation Always choose a registrar accredited by ICANN (Internet Corporation for Assigned Names and Numbers) or, for country-specific domains, by the relevant national registry. Accreditation ensures the registrar meets industry standards for transparency, data protection and dispute resolution. Using an accredited registrar gives you confidence that your domain ownership is legally recognized and safeguarded. Domain registrar features summed up Domain registrar feature Importance What to look for ICANN accreditation High Official listing on the ICANN directory Transparent pricing High Clear initial and renewal costs; no hidden fees Domain transfers Medium A straightforward and low-cost transfer process WHOIS privacy High Free or low-cost privacy protection to hide personal info Customer support High 24/7 support via multiple channels (phone, chat, email) User experience Medium A clean and easy-to-navigate management dashboard You may also be interested in: How to create an email with your domain Can you buy a domain name forever? Where to register domain names You can learn how to register a domain name directly through an ICANN-accredited registrar or through a reseller. Registrars manage the domain registration process, while resellers (like some hosting companies or website builders) offer domain registration as part of a larger package. Platforms like Wix are both a direct registrar and offer a complete package, giving you a streamlined experience from start to finish. Found the perfect name for your business? Lock in your domain  before someone else does. How much does it cost to register a domain name? The cost of a domain name can vary widely. A standard .com domain typically costs between $10 and $20 per year. However, prices can change based on a few factors: Top-level domain (TLD):  Common TLDs like .com are usually affordable, while newer or more specialized TLDs like .io or .ai can be more expensive. Promotional pricing:  Many registrars offer low introductory prices for the first year, but be sure to check the renewal rates, which are often higher and could even be double the initial registration fee. Privacy protection:  Some registrars charge extra for WHOIS privacy, which hides your personal information from public view. Others, like Wix, include it for free. Find out more: does Wix offer free domains? Why choose Wix as your domain registrar? Wix isn't just a place to get a domain name; it’s a complete platform for building and growing your brand. When you get a domain from Wix, you get more than just an address: All-in-one solution:  Get your domain, hosting and a powerful website builder all in one place. Free domain with Premium Plans:  Get a free domain name for the first year when you sign up for a yearly premium plan, and use the Wix domain name generator to get unique domain name suggestions for you new website. Free WHOIS privacy:  We believe your privacy is important, so we include WHOIS privacy protection at no extra cost. Intuitive management:  Easily manage all your domain settings, DNS records and connected services from a single, user-friendly dashboard. Learn more: how to buy a domain from Wix . How to choose a domain registrar FAQs How do I check if a domain registrar is accredited? You can verify a registrar's accreditation by checking the official ICANN (Internet Corporation for Assigned Names and Numbers) directory. An accredited registrar has met ICANN’s standards for operation and can be trusted to manage your domain securely. What happens if my domain registrar goes out of business? If your registrar is ICANN-accredited, your domain is protected. ICANN has procedures in place to transfer domains from a failing registrar to another accredited one, ensuring you don't lose your domain name. This is a key reason why choosing an accredited domain registrar is so important. Can I transfer my domain name to another registrar later? Yes, you can transfer your domain to a different registrar. Most domain registrars have a standard process for this, though some may have a 60-day lock-in period after initial registration or transfer. Be sure to check the transfer policy and any associated fees before you commit. What’s the difference between a domain registrar and web hosting?   A domain registrar registers and manages your domain name while web hosting stores your website files and makes them accessible online. Simply put, the registrar gives you the address and hosting is where your site lives. You need both to get your website online. Why do domain prices vary between registrars?   Prices vary because registrars set their own margins, bundle features and run promotions that lower first-year costs. Renewal rates, extras like privacy protection and the specific domain extension also impact pricing. The same domain can cost more or less depending on what's included and the provider's pricing approach.

Get your professional business email address →    Creating an email with your own custom domain name is a great way to look more professional and build trust with your customers. Instead of a generic address like yourbusiness@gmail.com , a custom business email address like contact@yourbusiness.com instantly ties your communications back to your brand. Having a professional email address connected to your domain name helps customers recognize your brand in their crowded inboxes. It’s a simple change that makes a big impact, strengthening your brand identity with every message you send.   This guide will walk you through exactly how to set up an email with your domain. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. TL;DR: How to create an email with your domain Short on time? Here’s a quick overview of the steps to get your professional email address up and running. Steps Action 1. Choose a domain name Pick a name that reflects your brand and is easy for customers to remember. 2. Select an email hosting provider Find a provider that offers custom email addresses, like Wix’s integration with Google Workspace. 3. Connect your domain to your email host Follow the provider’s instructions to link your domain to their email service. 4. Create your email address Set up your new professional email, like info@yourdomain.com or yourname@yourdomain.com . Why is a custom domain email address good for your business? It makes sense to create a domain email address for a number of reasons. A custom domain email instantly elevates your professionalism, strengthens your brand identity and helps customers trust that they’re communicating with the real you. It also keeps your business communications organized, consistent and easy for clients to remember—giving you an edge in every inbox. “If a premium domain contains high-intent keywords—like "[City]InjuryLawyer.com"—it can boost search rankings, increase trust and drive organic leads. When potential clients search for representation, they click on what feels authoritative and local.” - Justin Lovely, owner of the Lovely Law Firm Injury Lawyers Benefit Why it matters Professionalism Builds trust and credibility with customers by showcasing a professional image. Branding Reinforces your brand identity with every email sent. Trust & credibility Customers are more likely to trust emails from a custom domain than generic ones. Control & security Offers better control over email accounts and enhances security. Scalability Easily create multiple email addresses for different teams or purposes. Improved deliverability Reduces the chances of emails being marked as spam. Competitive edge Helps you stand out from competitors using free email services. You may also be interested in: Email name ideas Domain name management Cheapest domain extensions Why choose Wix to host your custom domain emails? When you’re building a business, every detail should work together seamlessly. That’s why Wix offers custom business email addresses that keep your brand professional and consistent from the very first message. With Wix, you get a business email to match your domain, creating a cohesive identity your customers can instantly recognize and trust. Plus, Wix offers business email addresses with Google Workspace integration, giving you reliable tools and smooth communication all in one place. It’s more than just setting up an inbox—it’s building a unified, credible brand foundation. Explore more: What is Wix domains? Everything in one convenient place Managing your website and email from separate providers can get complicated. With Wix, you can connect your business email directly to the same platform you use to build and manage your site. This integration means less time spent switching between accounts and more time focusing on what you do best. Your website, domain and professional email all live together, managed from a single, familiar dashboard. Explore more: How to manage a website Look the part with a professional email An email address like info@yourbusinessname.com  instantly tells customers you’re serious about your work. It builds credibility and reinforces your brand every time you send a message. Using a custom domain email from Wix helps you move beyond generic email addresses, giving your communications a polished and professional feel that matches your website. Secure your communications In business, keeping your information safe is a top priority. Wix provides robust website security features to protect your email account from spam, phishing and other threats. You can feel confident knowing that your business communications are secure and your data is protected, allowing you to correspond with clients and partners without worry. Simple tools for easy management You don’t need to be a tech expert to manage your business email. Wix offers user-friendly tools that make setting up and managing your email accounts straightforward. You can easily create new email addresses for team members, set up mailboxes and manage your settings, all from your Wix dashboard. This simplicity empowers you to handle your email hosting confidently, no matter the size of your business. Explore more: Is Wix good for business email? How to create an email with your domain in 4 steps Creating a custom email address is a straightforward process. Here’s a breakdown of the four main steps you’ll need to follow. Choose a domain name Select an email hosting provider Connect your domain to your email host Create your email address 01. Choose a domain name Before you can create a custom email, you need a domain name. This is the web address people will use to find your website, like yourcompany.com . Your domain name is a core part of your brand, so it’s important to choose one that’s memorable, easy to spell and reflects what you do. Think about your business name and the services you offer. Try to keep it short and simple. A domain that's easy to say and type will help customers find you without any trouble. Once you have some ideas, use a domain name generator to check if they're available. Read more: How to choose a domain name I have a domain name, now what? 02. Select an email hosting provider Next, you'll need an email hosting provider. This is the service that will manage your emails. Many website builders and hosting companies offer email hosting as part of their packages. For example, Wix offers business email addresses with Google Workspace integration, which gives you access to a reliable email service along with other useful tools like Google Calendar and Drive. When choosing a provider, consider factors like storage space, security features and ease of use. You'll want a service that’s dependable and simple to manage. Look for providers that offer a straightforward setup process and good customer support in case you need help. Learn more: How much does a business email cost? How to get a business email for free 03. Connect your domain to your email host Once you've chosen a domain and an email provider, it's time to connect them. This step involves updating your domain’s DNS (Domain Name System) records to point to your email host. While that might sound technical, most providers make this process very simple with step-by-step instructions. If you purchase your domain and email hosting from the same company, like Wix, this process is often automated. If they are separate, you'll need to log into your domain registrar's control panel and add the MX (Mail Exchange) records provided by your email host. This tells the internet where to send emails addressed to your domain. 04. Create your email address With your domain and email host connected, you're ready for the final step: creating your email address. You can choose a prefix that suits your needs, such as info@, support@ or your own name like jane.doe@yourcompany.com . Creating multiple addresses for different departments can also help organize your communications as your business grows. Log into your email hosting account and follow the prompts to create new mailboxes. You’ll be able to set up your new professional email account, create a password and start sending and receiving messages. From here, you can also set up your email on your phone and computer for easy access. Learn more: What is domain history? What is domain privacy? What is a subdomain? Get your professional email with your domain today A custom email address with your domain name is a powerful tool for building a professional brand. It boosts your credibility, improves brand recognition and helps you organize your communications. Follow the steps in this guide, set up your own professional email and start making a great impression with every message you send. Ready to take the next step? Wix offers everything you need to get started, from a custom domain to a professional business email that will help your brand shine. You may also be interested in: Best domain registrars How to trademark a domain name What is email security? How to create an email with your domain FAQs Is it necessary to have a website to get a custom email address? No, it's not strictly necessary, but it's highly recommended. You can purchase a domain name and email hosting separately. However, having a website that matches your email domain makes your brand look much more credible and gives customers a place to learn more about you. Can I create multiple email addresses with my domain? Yes, most email hosting providers allow you to create multiple email addresses (or "aliases") for your domain. This is useful for different departments, like sales@yourcompany.com  or support@yourcompany.com , and for individual team members. How much does it cost to create a custom email address? The cost can vary. You'll need to pay for a domain name (usually an annual fee) and an email hosting plan (often billed monthly or annually). Many providers, like Wix, offer bundled packages that include a domain, website hosting and a professional email address, which can be a cost-effective option.

Get your professional business email address→ A professional, branded business email is the backbone of how your team communicates and how clients see your brand. Setting it up right means your domain name is connected, inboxes are organized, security is solid and every message looks professional from day one. TL;DR: How to set up a business email This guide covers everything you need to set up your business email like a pro. You'll learn how to skip the common mistakes and make sure your communication is secure and reliable right from day one. You'll learn how to: Connect your email to your domain and brand Organize inboxes as your team grows Protect your email from security risks Improve your reach and reliability Check that everything is working perfectly Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Before you set up your email Before you start, make sure you have a few basics in place. You’ll need a domain name, an email service to host your inbox and admin access to your domain settings so you can make required changes during setup. Once those are ready, the rest is quick and straightforward. How to set up a business email address Getting your professional inbox ready is a straightforward process when you break it down into manageable actions. By following this roadmap, you will move from a blank slate to a fully functional communication hub that represents your brand perfectly. Get a domain name Choose an email service provider Connect your domain Create inboxes and aliases Adjust basic settings Enable security essentials Protect your emails with backup and recovery Configure deliverability basics Test before using it Complete next steps after setup To set up business email , enable access on desktop and mobile, organize with filters and forwarding, secure accounts with 2FA and SPF/DKIM/DMARC, manage user roles, back up messages and integrate with calendars and collaboration tools. 01. Get a domain name If you already have a website, you likely already own a domain. If not, you will need to purchase one from a registrar or through a website builder like Wix. When choosing a domain, keep it simple and relevant to your brand. Avoid long strings of numbers or complicated spellings that might confuse clients. A clean, recognizable domain makes it easier for customers to remember you and reduces the chance of typos when they try to contact you. Check out Wix's domain name search  tool and domain name generator . "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix 02. Choose an email provider Once you have your domain, you need a service to host your mail. While you can host your own email server, most businesses opt for cloud-based providers for reliability and ease of use. Popular options include Google Workspace and Microsoft 365. These platforms offer robust security, spam filtering and integration with other productivity tools. Wix offers custom business email addresses so you can use a professional inbox instead of a generic one. When you set up your site, Wix gives you a business email that matches your domain (for example, info@yourbusiness.com), helping you look trustworthy and consistent across all communications. Wix offers business email addresses with Google Workspace integration, meaning you get Gmail’s familiar interface along with powerful tools like Calendar, Drive and advanced security, all while managing everything conveniently from your Wix account. Learn more: What is a business email? Does Wix provide email hosting? How to create a business email What is a professional business email? 03. Connect your domain If you purchased your domain and email hosting from the same provider, they are likely already connected. However, if you bought them separately, you will need to link a custom domain to your email service provider. This usually involves updating your domain's DNS (Domain Name System) records, specifically the MX (Mail Exchange) records, to point to your new email host. Don't worry if "DNS records" sounds intimidating. Most providers offer step-by-step wizards to guide you through this process. If you built your site with a platform like Wix, this step is often built directly into the dashboard. Wix offers custom business email addresses that automatically sync with your site's domain, saving you the headache of messing with complex DNS settings manually. If you purchased your domain separately from your email host, you will need to verify ownership. This usually involves logging into your domain registrar account and adding a specific TXT record provided by your email host. It might sound intimidating, but it is essentially just copying and pasting a line of text to prove you own the website address. Once verified, your email platform can legally send messages on behalf of your brand. You may also be interested in: How to register a domain name How much does a domain name cost? Most popular domain extensions 04. Create inboxes and aliases Now that your domain is connected, it is time to build the actual email addresses. This is t he fun part: deciding what goes before the "@". Set up user inboxes For a solo entrepreneur, start by creating the primary inbox for yourself (e.g. yourname@yourdomain.com). If you have employees or partners, set up their individual accounts now as well. Since Wix offers business email addresses with Google Workspace integration, adding new team members is a quick administrative task rather than a technical hurdle. Use email aliases for organization Beyond individual accounts, you should utilize aliases to look bigger and stay organized. An alias is a forwarding address that sends mail to your main inbox without requiring a separate login. For example, you can create help@, sales@ or press@ and have them all route to you. This allows you to manage different aspects of your business from one place while presenting a structured front to the public. Discover more: Is Wix good for business email? 05. Adjust basic settings Your email setup isn't complete until you've customized your sender profile. Set your display name Before you send your first message, you need to configure how you appear to recipients. The "Display Name" is often the first thing people see in their inbox, even before the subject line. Make sure this is set to your full name or your company name so recipients instantly recognize who is contacting them. A vague or incorrect display name is a fast way to get ignored. Create a professional email signature Next, craft a professional email signature. This should include more than just your name; add your job title, a link to your website and perhaps a small logo. If you plan on forwarding emails to a personal account or need to set a "Reply-To" address that differs from your sending address, handle those configurations now. Inbox organization A tidy inbox is the secret to a stress-free workday. Try using folders to group messages by project, client or department and set up filters to sort your mail automatically. You can even create rules to forward or tag the big stuff so you never miss a beat. When your inbox is organized, you can find exactly what you need in seconds and get back to doing what you love. 06. Enable security essentials Business emails are prime targets for cyber threats, so standard password protection isn't enough. Enforce strong passwords and 2FA You must enforce strong password rules for yourself and your team. Avoid simple phrases and require a mix of characters. Most importantly, turn on two-factor authentication (2FA) immediately. This adds a second layer of defense, usually requiring a code from your phone to log in, which makes it significantly harder for intruders to access your data. Manage team access and permissions You should also review access controls if you have a team. Not everyone needs administrative privileges. Assign roles carefully so that only trusted personnel can change billing information or reset passwords. Taking ten minutes to lock down your security settings now can save you weeks of recovery time from a potential breach later. Learn more about website security and domain name management . 07. Protect your emails with backup and recovery Even when everything is running smoothly, accidents can happen. Regularly backing up your business email is the best way to make sure you never lose important messages, contacts or files. Most email providers—including Google Workspace through Wix—offer automatic backup options or the ability to export your mailboxes easily. Set a schedule to back up your accounts and store copies securely in the cloud or offline. This way, if an email gets deleted or a system error pops up, you can restore your data quickly and keep your business moving. 08. Configure deliverability basics Deliverability sounds technical, but it simply means ensuring your emails actually land in the inbox rather than the spam folder. To do this, you need to authenticate your domain using three protocols: SPF, DKIM and DMARC. Think of these as digital ID cards that tell receiving servers, "Yes, this email is really from us and we authorized it." SPF (sender policy framework): lists the IP addresses allowed to send mail for your domain. DKIM (domain keys identified mail): adds a digital signature to your emails. DMARC (domain-based message authentication, reporting and conformance): tells servers what to do if an email fails those checks. Most providers, including Wix, guide you through adding these records to your DNS settings. Do not skip this; without it, your beautiful marketing emails might never be seen. Learn more: What is DNS? 09. Test before using it Never assume everything is working perfectly without a test run. Send an email from your new business address to your personal Gmail or Outlook account. Check to see how the display name appears, if the signature looks correct on mobile and desktop and most importantly, if it lands in the primary inbox or the spam folder. Then, do the reverse. Reply to that email from your personal account to ensure your business inbox is receiving mail correctly. If you set up aliases like info@, test those as well to verify they are forwarding to the right place. Catching a configuration error now is much better than missing a client inquiry next week. 10. Complete next steps after setup Once the technical side is handled, integrate your email into your daily workflow. Download the mobile app for your email provider so you can respond on the go. If you use project management tools, a CRM or marketing software, connect your new email address to them. This keeps all your business data synchronized. Finally, update your public-facing platforms. Change the contact email on your social media profiles, your website's contact form and your business cards. You want to ensure every potential lead is directed to your new, professional hub. Learn more: Business email address examples Business email name ideas Why you need a business email Using a professional, domain-based email address (like name@yourbusiness.com) instantly shows customers that you’re legitimate, established and serious about your brand. A business email reinforces your identity with every message you send, helps your emails land in inboxes instead of spam folders and keeps work communications separate from personal ones. As your business grows, a business email also scales with you, making it easy to create consistent addresses for new team members and departments. Business email benefits Instant credibility A recent study shows that 60% of consumers say they prefer to be contacted by brands through email , underscoring why using a professional, domain-based business email can be a strategic advantage for credibility and customer interaction. When customers see a custom domain, they instantly trust you more, as it shows you've invested in your business. Brand consistency A business email address reinforces your brand identity with every message sent. Wix offers business email addresses with Google Workspace integration, meaning you get the branding power of a custom domain with the reliability of Gmail's interface. Better deliverability Using a business email prevents your emails from landing in spam folders, as generic email addresses used for business mass-mailing often get flagged as spam. Properly authenticated business emails have a much higher chance of landing in the primary inbox. Team organization A branded email also scales with you; as you hire employees, you can easily create consistent addresses (like name@yourbusiness.com ) for the whole team, without creating entirely new accounts. This keeps your communication organized and professional. Learn more: Is Wix good for business email? What are custom domains How much does a business email cost? What is email security? How to set up a business email FAQ Can I set up a business email for free? Technically, yes, but it often comes with limitations. Some web hosting providers include free email hosting, but these interfaces can be clunky and lack the security features of dedicated providers like Google Workspace. Free services like Gmail (yourbusiness@gmail.com) are not true business emails because they don't use your custom domain, which can look unprofessional to potential clients. Do I need a website to set up a business email? Technically, no, but you do need a domain name. You can purchase a domain and set up email hosting immediately, even if your website is still under construction or if you plan to operate without one for a while. Can I use a free Gmail account for business? You can, but it is not recommended. An address like yourbusiness@gmail.com lacks the credibility of name@yourbusiness.com. It can make customers worry about the legitimacy of your operation. A custom domain email signals that you are an established professional. What is the difference between an alias and a user? A user is a standalone account with its own login and inbox (like jane@business.com). An alias is a forwarding address (like support@business.com) that delivers mail to an existing user's inbox. Users usually cost money per account, while aliases are often free. How many email address should I create? This depends on the size of your team. At a minimum, you should have one personal address (name@) and one general address (info@ or contact@). As you grow, you can add specific department emails like billing@ or jobs@. Start with what you can manage effectively; remember that you can always add more alias es or users later.

The perfect domain is just a click away: claim your domain →   Your website starts with a name and a good one makes all the difference. Choosing and registering a domain name can feel tricky—names get snapped up fast, extensions can be confusing and tech details can be overwhelming. But it doesn’t have to slow you down. This guide walks you through the process step by step so you can claim a domain that fits your brand, works for your audience and gets your website online. TL;DR: How to register a domain name Registering your domain starts with picking a registrar you trust and a name that perfectly fits your brand. After you make sure it's available and choose the right domain extension just enter your details and complete the registration. Next you’ll connect it to your website or email manage your DNS settings and set up privacy protection. Don't forget to keep an eye on renewals to stay in control. While you can also transfer domains or buy pre-owned ones staying on top of management and security is what makes it work for your business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: How to pick a memorable, brand-ready domain name How to check availability and what to do if your preferred domain is taken Free vs paid domains and understanding long-term costs How to choose the right domain extension How to transfer a domain without downtime Common security risks and how to protect your domain What happens after registration, including DNS setup, renewals and ownership Legal considerations, including trademarks, copyrights and compliance What is a domain name? What is a domain name , exactly? This term describes the address that you type into a browser to arrive at a website. It is essentially a website’s home, so every domain is unique. An example is www.wix.com. Domain names were created so people could more easily access a website’s Internet Protocol (IP ), a string of numbers representing individual websites. Every URL has an IP address, and unless you are a computer, a domain is much simpler to remember than a string of numbers. For example, take the IP address 185.230.63.164: to most, this is just a complicated string of numbers. Its domain name, wix.com , is not only easy to remember, but it also conveys a distinct brand that numbers cannot. How to register a domain name Select a domain registrar Choose the best domain name Check the availability of your domain name Select your domain extension Enter your details Purchase your domain To register a domain,  choose a trusted registrar, pick an available name and extension, enter your contact and payment details and complete the purchase. Connect it to your website or email and enable privacy and auto-renew to keep it secure. 01. Select a domain registrar Before you can start choosing a domain name, you need to first know where and how to buy a domain name . A domain registrar is a company that reserves and manages domain names. While the Internet Corporation for Assigned Names and Numbers ( ICANN ) manages all domains worldwide, a registrar deals with ICANN on your behalf. When picking a domain registrar , choose a company with a good reputation reliable customer support and strong security. Check out their domain extensions renewal policies and transfer rules. See if they offer extras like email hosting or SSL certificates. Make sure they’re ICANN-accredited and offer privacy protection to keep your personal info safe. When choosing among the best domain registrars , keep in mind: Customer support: Check if the registrar offers 24/7 support, accessible via phone, live chat or email. Reliable customer support can be crucial if you encounter technical issues or need help managing your domain. Range of domain extensions: Consider the variety of domain extensions (TLDs) available, especially if you're interested in less common or niche extensions, such as .tech, .ai or country-specific domains. Additional offerings: Look for value-added services such as web hosting, email hosting, SSL certificates and a free website builder , which can simplify managing your online presence in one. Reputation: Research the registrar’s reputation by reading customer reviews and checking industry ratings. A trustworthy registrar with a good track record is less likely to experience outages or take unexpected actions like domain locking or price hikes. Security: Consider the infrastructure the registrar has in place to ensure your domain is secure. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure you understand how to secure your domain. Privacy:  Look for a registrar that offers domain privacy protection to keep your personal information safe from public Whois searches. With Wix you can opt for domain privacy  for no extra fee, when you register your domain. ICANN accreditation:  Choose a registrar accredited by ICANN to ensure they follow industry standards and operate legitimately. Renewal fees: Pay attention to the renewal costs of your domain. While initial prices are often low, you’ll need to renew periodically, so understanding ongoing fees is important to avoid surprises. Learn more: how much does an SSL certificate cost? Tip: With Wix, you can get a unique domain and create your site all in one place. When you upgrade to a premium plan , you’ll even get a voucher for a free domain name for your first year. All Wix sites come with SSL and TLS protocols for added security plus you can set up a custom business email to help you build your brand. Register your domain →   02. Choose the best domain name You must consider many factors when choosing a domain name for your site. First, select a name that reflects your brand’s tone and messaging. Stick to a name that is short and catchy, so that people can easily remember it, such as nbc.com. To improve your SEO efforts, you can incorporate an associated keyword into your brand’s domain name, too. Basic rules for a valid domain name When selecting a domain name, it’s important to follow these basic rules to ensure it’s functional, professional and compliant with domain standards: No spaces : Keep your domain as one continuous string of characters. Stick to letters, numbers and hyphens : Special characters like @ or % aren’t allowed. Use hyphens wisely : Avoid placing them at the beginning or end and don’t use multiple hyphens in a row. Stay within the character limit : Each section of your domain can be 3–63 characters with a total length of up to 253 characters. Case doesn’t matter : Your domain works the same in uppercase or lowercase. Tips for a memorable and brand-friendly domain Keep it short and simple : Choose a name under 20 characters so it’s easy to remember and type. Align it with your brand : Your domain should reflect your business name or purpose to strengthen your identity. Avoid tricky combinations : Watch how words flow together to prevent accidental or confusing meanings. Stick to standard spellings : Creative spellings can be fun but might make it harder for people to find you. Try not to overcomplicate things either, as Lindsay Sutula, founder and CEO of Top Fox Marketing, says as she prioritized three key factors: simplicity, memorability and alignment with their brand identity. According to Lindsay: "I wanted a name that was easy to spell and remember, especially in an age where a strong online presence is critical. The domain had to resonate with our audience and reflect the essence of what we do-helping businesses navigate the complexities of digital marketing with clarity and strategy." Tip : Try using a website name generator to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain or the best .com alternatives (according to other business owners). 03. Check the availability of your domain name Existing companies may already own your preferred domain names which is why it's important to check for availability. Try out an unlimited number of options for free on a domain name search platform. If your desired name is unavailable, the tool will come up with additional ideas. You can also play around with alternatives with a domain name generator until you find the perfect one. Once you've chosen your name and completed the process of registering it, your details including your name, email and phone number, will be submitted to the WHOIS database. This is a global resource which is publicly accessible and can be queried through the WHOIS protocol (this just means sending a request to the WHOIS server to deliver all of the stored information for a specific domain name) or through an online tool which can send the query. This information can be useful when pursuing intellectual property rights, and cybersecurity threats arising from domain name abuse or hacking. In order to run a WHOIS search, simply use Wix's Whois Lookup tool. You can block access to your information being public accessible via the WHOIS privacy protocol. This involves paying an extra fee to replace your contact information as the domain owner with a third party service. This service will then handle any messages or requests made to you via WHOIS. However this is generally not recommended for public service websites or businesses required to provide contact information. Claim a premium domain  to boost your brand authority and make marketing easier from day one. 04. Select your domain extension According to Nick Drewe, the Founder & CEO of Wethrift, Consider the extension. While .com is the go-to, don't shy away from specific ones like .store or .tech if they fit your niche. Lastly, avoid numbers and hyphens. They often confuse people—"Is that 'five' or '5'?" Plus, they just don't look as clean or professional. Understanding domain extensions and TLDs Also known as top-level domains (TLD), domain extensions quickly identify certain website elements such as purpose, owner or geographic location. There are five official types of TLDs, with generic top-level domains (gTLD) accounting for the majority of the 366 million registered domains worldwide. The most popular gTLD choices are .org, .com and .net , making them the easiest to recall. Other specific and significant domain types besides the classic .com , .co , or .net are some of the most popular domain extensions. Other specific and significant domain types besides the classic .com, .co or .net are also gaining traction. For example, .ai , originally a country code TLD for Anguilla, is now widely adopted by artificial intelligence startups and tech-forward companies due to its relevance and memorability. With over 20,000 new registrations each month, this extension continues to grow in popularity as AI-driven businesses look for names that reflect their niche. Other options include .edu and .gov. Country domain extensions, also often known as country code top level domains ( ccTLD s), are a popular choice as well, such as . co.uk (United Kingdom) or .de (Germany). You can check out ICANN’s complete list of domain extensions here . Second-level domains Generally the name you place before your extension, is referred to as the second level domain. So for example, in www.wix.com the second-level domain is "wix." Our domain name "wix.com" is registered with the ".com" top-level domain extension, which is managed by the Internet Assigned Numbers Authority (IANA) and is one of the most commonly used top-level domain extensions for commercial websites. If your domain name is already taken, try it out with a different extension—you may find an available option. However, keep in mind that an extension like .org is better used for nonprofit organizations, while .com usually represents for-profit companies. Learn more with our guide to domain extensions , what .com is and what .net is . 05. Enter your details Once you’ve selected a domain name for your site, claim it before someone else does. Start by entering accurate contact details—your name, address, email and phone number. This information is essential for managing your domain and staying compliant with ICANN regulations. Double-check everything to avoid issues with renewals or updates later. Next, add your billing details to complete the registration. Make sure your payment info is current to avoid any delays. Many registrars offer an auto-renewal option, which is a great way to ensure your domain stays active without interruptions. With your details submitted, you’re ready to finalize your purchase and officially own your domain. 06. Purchase your domain Here’s how to register a domain name with Wix: Head over to the domain registrar. Type in your preferred domain name and click Search . If your name is available, click Get It to proceed. If not, browse the additional ideas or type another option into the search bar. Once you’ve found a domain name that suits your site’s needs, click Get It . Next, decide whether you’d like to register for one, two or three years. The longer your registration period, the more money you save each year. Once you’ve chosen, click Continue and continue to checkout. Connect the domain name to your site and share it with your desired audience, be it friends and family or an internet niche. Learn more: What is domain protection? Types of domains Top-level domains (TLDs)  are the last part of a domain name and the highest level in the Domain Name System (DNS) . They include: Generic TLDs (gTLDs):  Non-geographic domains for general use, like .com, .net and .org. There are over 1,500 gTLDs available. Country-code TLDs (ccTLDs):  Geographic domains for specific countries, like .uk, .ca and .au. There are over 300 ccTLDs. Internationalized TLDs (IDN TLDs):  Domains in non-Latin scripts, such as Arabic, Chinese or Cyrillic, to make the internet more accessible globally. Test TLDs:  Used to test new domains before public release, not intended for general use. Learn more: Domain lifecycle What is a domain registrar? Answering 12 web domain-related questions you’re probably too shy to ask What happens after you register a domain Registering a domain is only the starting point. Once it's yours, it's time to put it to work by connecting it to your website or email service. This is done through DNS settings, which act like a map telling the internet where to find you. If you're using a website builder, this step is usually handled for you. If not, you can manually update your nameservers or DNS records to get everything connected. Next, lock down ownership basics. Turn on auto-renew so you don’t lose the domain by accident and enable domain privacy to keep your contact details out of public records. Many domains are lost because renewal emails went to an outdated address or payment failed. Taking five minutes to confirm renewal settings can save you from expensive recovery fees later. Lastly, take a moment to learn where to manage your domain. You should know how to update DNS, change contact info and review renewal dates. Treat your domain like a long-term asset, not a one-time purchase. Domain ownership and management Registering a domain gives you the exclusive right to use it, but only for the period you’ve paid for. Most domains are registered for one to ten years and ownership is maintained through timely renewals. If you renew on time, nothing changes. If you don’t, the domain doesn’t disappear instantly. It usually enters a short grace period, then a redemption phase where recovery gets more expensive, and finally it can be released back to the public. Active domain name management is key to keeping ownership intact. This means tracking expiration dates, enabling auto-renew and knowing exactly where your domain is registered. Many domains are lost simply because renewal emails were missed or went to an outdated inbox. Management also includes DNS control, transfers and registrar changes. You should know how to update name servers, lock your domain to prevent unauthorized transfers and move it if pricing or service isn’t working for you. Domain security and potential risks Domains are a common target for bad actors because they can unlock your website email and brand trust all at once. Your biggest risk is account security. If someone gets into your registrar account through a weak password reused credentials or a hacked email they can change your DNS settings redirect traffic or even transfer the domain away from you. Recovering your domain after a takeover is a long process. It can involve identity verification registrar disputes and working with registries. While this is happening your website and email might be offline or misused. If you didn't have the right security steps in place you may not get your domain back at all. Your registration details can also be a hidden risk. Incorrect or outdated contact info can block renewals prevent transfers and cause you to fail ownership checks. Many registrars use email verification for important actions. If that email address doesn't work you can lose control without even knowing it. Transferring a domain later You’re not stuck with one registrar forever. Domains can usually be transferred after they’ve been registered for 60 days as long as they’re unlocked and you have the authorization code. Transfers are common when people consolidate services, find better renewal pricing or move their site to a new platform. The process is simple but time-sensitive. Transfers typically take a few days and require approval from both registrars. During this time, your website and email usually stay active, but mistakes like expired domains or incorrect contact emails can cause delays. Before you transfer, check renewal dates and fees. Some registrars add a year to your registration during transfer while others don’t. Planning ahead helps you avoid downtime and unexpected costs. Buying a domain that’s already taken If your ideal domain is unavailable it doesn’t always mean it’s gone for good. Many registered domains aren’t actively used and you can get them through the aftermarket. These domains are sold by their current owners often at higher prices based on demand length or keyword value. Before buying do your research. Check how the domain was previously used confirm it hasn’t been associated with spam or penalties and understand its true market value. Prices can range from reasonable to extremely high so you need to know when to walk away. In many cases a smart alternative name or different extension can perform just as well without the risk or cost. The goal isn’t owning the “perfect” domain at any price it’s choosing one that supports your brand and growth without creating unnecessary friction. Learn more: How to check if a domain name is available How to check domain authority Free domain name registration Here are a couple of ways to get a free domain name: Register a free subdomain . A subdomain is a prefix on a domain name that connects independently functioning sites. Certain hosting platforms and site builders offer users a fully-functioning website for free with a customized subdomain. For example, if you're learning how to build a website with Wix AI website builder , you can publish it for free using a URL like this: username.wixsite.com/siteaddress . Take advantage of free web hosting . Several hosting sites offer free customized domain registration with purchase, giving you a professional online presence without the cost. How much does a domain cost? While you can get a domain for free, you may want to purchase one instead. A free domain will contain a designated prefix of the registrar, which is best if you’re establishing an online presence or only temporarily need a website. If you want your website to professionally stand out and grow with your brand, however, then invest in a domain name. With Wix, the cost of a domain name depends on several factors, including: The plan you purchase Domain extension Local currency Local VAT laws However, all Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about domain name costs in detail, to understand what’s right for you and your business. Learn more: How much does a domain name cost Domain extension Typical use Starting price for 1 year at WIx Availability .com Commercial businesses, personal brands $9.90 Highly popular, often limited .org Nonprofits, charities, open communities $14.95 Moderately available .net Tech companies, networking services $14.95 More available than .com .co Startups, entrepreneurs, modern brands $30.95 Good availability . co.uk UK-based businesses or audiences $14.95 Widely used in the UK .de Germany-based businesses or audiences $14.95 Widely used in Germany .shop eCommerce stores, retail businesses $45.95 Generally good availability .online General online presence, portfolios, blogs $36.00 Generally good availability .biz Businesses and commercial use $15.95 Alternative to .com for businesses .info Informational sites, resources $16.95 Good for informational content .tech Technology startups, projects $40.00 Trending with tech-focused businesses The information presented in this table is true as of January 19th, 2026 unless mentioned otherwise. In general, some other factors to consider that can impact the cost of a domain include auto-renew costs, privacy and protection costs and transferring domains. For example, you can also purchase a domain that already exists from another person or business. This is why having a desirable domain name can be good for your bottom line—if you ever want to sell it, you can make significant money. For example, in 2010, CarInsurance.com was sold for $49.7 million as one of the ten most expensive domain names in the world . Domain name and email hosting Domain registration and email hosting are separate services, but many providers bundle them. Email hosting lets you create addresses like info@yourdomain.com, with features such as webmail access, spam filtering, virus protection and email forwarding. Bundling domain and email hosting can simplify setup and management. When choosing a provider, it’s also important to compare domain pricing , as costs can vary depending on the registrar, extension and registration length. With a website builder like Wix you can easily connect your domain and business email  for a professional business website and streamlined brand building experience. Learn more: Does Wix have email for my business? Legal considerations when registering a domain Choosing a domain comes with legal responsibilities. Domains can create conflicts with trademarks, copyrights or local regulations if you’re not careful. Understanding these rules protects your website, prevents disputes and keeps your domain fully under your control. Trademarks and intellectual property Before you register a domain, do a quick trademark check. Even if a domain is available it could still infringe on another brand or product in your industry. A good place to start is your country’s trademark database. Remember to look for similar names not just exact matches. If you use a name that clashes with someone else’s trademark you could end up in a legal battle and lose your domain. Copyright considerations Steer clear of any copyrighted names, slogans or logos. This means staying away from famous phrases found in books, movies or software. Even short phrases can be protected if they’re unique to another brand. Stick to original names for your domain to avoid legal headaches and keep your site fully under your control. Accurate registration information ICANN needs your domain registration to have the right contact info, like your name, address, email and phone number. If things are out of date or wrong, you might run into trouble renewing your site, moving it or winning a dispute. Understanding registrar policies Each registrar has its own set of rules for things like renewals, transfers and domain locks. Give these terms of service a quick read so you’re always in the loop on how your domain is handled. We recommend turning on auto-renew and privacy protection—it’s an easy way to secure your ownership and keep your personal info hidden from public WHOIS records. Domain disputes and UDRP If a company claims your domain infringes on their trademark you might face a Uniform Domain-Name Dispute-Resolution Policy (UDRP) claim. A UDRP is a process for settling trademark disputes and can force a transfer or cancellation of your domain. If this happens to you acting quickly with the right documents and understanding the process will help you keep it. Local regulations Country-specific domains (.uk, .de, .ca) often have eligibility rules. Some require proof of residency or business registration. Check local rules before registering to make sure your domain remains valid and avoid losing it unexpectedly. Avoiding cybersquatting Never register a domain just to resell it to another company. Cybersquatting is illegal and can lead to lawsuits, fines and forced domain transfer. Focus on choosing names that align with your brand, project or purpose to stay compliant and avoid legal issues. Learn more: What is private registration for domain name? What are safe domains? Do you need a domain for a website? How to register a domain name FAQ Can I register a domain name for free? Some domain services provide free domain name registration. However you'll then have limited control over ownership of the name, and you may have to accept advertising and other conditions in exchange for a free name. How much does domain name registration cost? It varies between providers. Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. How to register my domain name? Choose a domain registrar, the purchase and pricing plan you want, then choose your name. Can I register and own a domain name for forever? Generally, no. Registering a domain name does't constitute ownership of that name, it generally means you're renting it for an agreed period and it will need renewing every set number of years, according to the contract between you and your domain registrar or website builder. How to register a domain name for free? With Wix you can register a domain name for free with a paid plan, or use another free domain registrar. How to register a domain name online? To register a domain name online, you'll need to use an online domain registrar, like Wix and then follow the steps provided for registration. Can I permanently buy a domain name? No, it's not possible to permanently buy and own a domain name. They work on a leasing arrangement. They longest they can be registered for at a time is ten years and most are renewable every 1-2 years. ICANN sets the ten year limit to prevent individuals or businesses buying and hoarding domain names. It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. How long do you own a domain name for? No one ever owns a domain name. They can be registered, aka leased. The maximum they can be leased for at one time is ten years. What makes a domain name valid? To be valid a domain name must meet naming protocols and be unregistered. For example, it can contain letters (English) and numbers but not special characters. It should include a recognized domain extension. Should I register my domain with an eCommerce hosting solution? If you’re planning to start an online store, consider registering your domain with an eCommerce hosting solution . This can streamline the setup process, ensuring compatibility with tools like inventory management and payment processing, while also offering a unified solution for your business. What's the easiest way to register a domain? The easiest way to register a domain, is to do it while you're building your website. If you're creating a site with a website builder you can do a domain name search, pick your name and domain extension and register it in minutes.

The perfect domain is just a click away: claim your domain →  There’s a reason many successful sites have domains under 8 characters: short names stick. But that doesn’t mean every domain should be tiny. When you buy a domain name , keep in mind that the right length depends on your brand, your goals and how people will actually use it. This article breaks down what you need to know before you create a website , so you can choose a domain that’s clear, memorable and built to grow with your brand. Secure your perfect domain in just a few clicks with Wix . Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how long should a domain name be? Domains can technically be up to 63 characters, but most successful websites stick to 6–15 characters. Short domains are easier to remember, type and share and they perform well on mobile. Longer domains can still work if they clearly describe your brand, include keywords naturally and stay readable. The key is balancing clarity, relevance and availability, not just focusing on length. You’ll learn: What makes the ideal domain length for usability and brand recall Why short domains are easier to remember, share and market When longer domains are better for branding How domain length impacts SEO and user experience Tips for picking a clear, memorable and flexible domain How to balance short and long domains for your brand What’s the ideal length? Average domain name length among websites is 11-13 characters and shorter domains dominate the top spots. The ideal domain length is usually 6–14 characters with 15 being the upper limit for practicality. This range is short enough to type and share easily but long enough to include meaningful words that describe your business. Choosing a domain in this range also reduces errors when visitors manually type your URL. Learn more: What is a domain name How to choose a domain name Best domain registrars What to do if domain name is taken Short or long domain: which should you choose? Short domains are usually easier to remember, share and type, which is great for marketing. They also look neater in search results, social media bios and promotional materials. But, long domains can work well too if they clearly describe what your brand or service is all about and are still easy to read. When you’re deciding, think about clarity, relevance and availability instead of just length. A slightly longer domain that is clear and descriptive is often a better choice than a short one that’s confusing. The goal is to make your domain simple for people to remember and use. Tip : Try using a website name generator  to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain  or the best .com alternatives  (according to other business owners). Why short domains work best Short domain names just work. They look neat, stick in people’s heads and give your brand a friendly professional vibe. Here's why: Short domains are easy to remember Short domains stick in memory. It's a fact that most of us can only remember 5–9 things at a time . A shorter domain name fits right into that sweet spot. Aiming for 5–8 characters means visitors can easily remember your site and type it in correctly which can lead to more repeat traffic. Try to avoid numbers hyphens or creative spellings since these can trip people up. Simple and meaningful words will make your site easier to find and your brand easier to remember. Concise domain names are simple to share Short domains are easier to share across platforms. They fit well in social posts emails business cards and even just saying them out loud. When your domain is simple to say and type it spreads naturally through word of mouth helping new visitors find your website. A shorter domain also looks more professional in print and online giving your brand that extra boost of credibility. Compact domains work well on mobile With over half of all web traffic coming from mobile devices, a short domain means fewer typos and a better experience for your visitors. They're easier to see on small screens and less of a headache for anyone typing your URL. Brief domains make your brand more marketable Short domains are naturally more brandable. They’re easier to pair with strong domain extensions like .com , .co.uk or .shop  that instantly communicate your website’s purpose. A memorable, concise name makes marketing campaigns more effective and recognizable. Short domain names help you stand out When you're in a busy market, being different is everything. Generic domains packed with keywords can make you look like every other business out there. A short, unique domain helps you build a strong brand identity and gives you the freedom to expand your business later on. Plus, a clean and memorable name looks more professional to potential customers. Claim a premium domain  to boost your brand authority and make marketing easier from day one. When longer domain names make sense Maintain brand consistency with your domain If your brand name is longer, your domain should reflect it to avoid confusing customers. Matching your website domain with your brand name and social handles helps people recognize and trust your business. For example, a music studio called Bay Beat Studio  is better off using baybeatstudio.com rather than shortening it to beatstudio.com. Dropping part of the name makes it harder for customers to connect the domain to your brand. Use descriptive keywords in your domain Longer domains let you include relevant keywords that describe your business. For example, londonleatherbags.co.uk clearly communicates the product and location without being too complicated. Adding keywords naturally boosts SEO while keeping your domain clear and professional. Increase availability with longer domains Short, catchy domains are often already taken. Adding descriptive keywords or location terms can help you find an available domain name that fits your brand. For example, instead of trying to get leatherbags.com, londonleatherbags.co.uk is clear, professional and easy to remember. Does domain length affect SEO? Your domain length won’t directly affect your ranking. Search engines don’t reward shorter domains just because they have fewer characters. Instead domain length influences SEO indirectly through things like your click-through rate, brand recognition and how easily users can remember and revisit your site. Years ago, having a domain that exactly matched a search term was a big deal. Now, search engines are much smarter. What really matters is offering great content, a smooth user experience, being an expert on your topic and getting strong backlinks. The words in your domain just don't have the same pull they used to. Where domain length still matters is perception and behavior. Short clear domains tend to look more trustworthy in search results and are easier to type, which can boost engagement metrics over time. But a slightly longer domain that’s clear and brandable can perform just as well if it builds authority and delivers value. At the end of the day, your domain should be a branding and usability decision first, SEO signal second. Domain name length best practices Aim for 6–14 characters:  Domains in this range are quick to type, easy to remember and less prone to typos. Very short names can feel vague while longer ones increase friction, so this range tends to hit the sweet spot for recall and usability. Prioritize clarity over being ultra short:  A clear two-word name that instantly communicates your brand is usually stronger than a short but abstract word people can’t connect to anything. Recognition beats brevity. Say it out loud:  If you have to spell it out or repeat it, it’s a sign the length or structure may be working against you. Domains that sound natural in conversation are easier to share and remember. Avoid unnecessary filler words:  Words like “the,” “my” or extra descriptors add length without improving understanding. Removing them keeps the domain tighter and cleaner while still preserving meaning. Keep mobile users in mind:  A lot of your visitors will type your domain on their phones. A shorter domain is easier to type on a small keyboard and means fewer mistakes. Check readability:  When you remove the spaces between words your domain should still be easy to read. You don't want to accidentally create a new or confusing word. Leave room to grow:  A domain that’s too specific can feel restrictive later. Choosing a length that allows a broader brand name helps you expand into new services without needing a rebrand. Balance brandability and keywords:  Keywords add context but stacking too many makes the domain long and forgettable. A concise brand name with strong content can rank just as well and builds stronger recognition over time. Keep it simple:  Repeating letters can make your domain harder to type and share. A simpler name is easier for people to remember and get right. Do the memory test:  Say your domain name out loud once. If someone can’t remember it later it might be too complicated. Try simplifying it to make it stick. Avoid stacking multiple concepts:  Trying to fit too many ideas into one domain usually leads to length creep. A focused name feels stronger and is easier for people to associate with your brand. Finding a domain name with Wix Wix makes it straightforward to find and register the right domain, with no experience needed. Use the domain name generator tool Search for your preferred domain Choose your extension Register your domain Connect it to your site 01. Use the domain name generator tool Head t o the Wix domain name generator  and enter a word or phrase related to your brand. The tool will suggest available domain names based on your input, helping you find creative options you might not have considered. 02. Search for your preferred domain Once you have some ideas, use the Wix  domain name search  tool to check availability. Just type the name you want and you'll instantly see whether it's available and at what price. 03. Choose your extension Wix offers a wide range of extensions (.com, .net , .org , .co , .ai and more). For most creators and businesses, .com is still the most recognized and trusted choice. That said, niche extensions like .studio, .shop, or .ai can work well if they genuinely fit your brand. Learn more: .org vs .com vs .net .co vs .com 04. Register your domain Select your preferred domain, choose your registration period (up to 10 years) and complete your purchase. Wix helps with the technical setup, including DNS configuration, SSL certificate and domain privacy protection , making it easier to get your domain ready for your website. Learn more: How to register a domain What is domain privacy protection? How much does an SSL certificate cost? 05. Connect it to your site If you're building with Wix, you can connect your domain directly to your website in just a few clicks. You can also get a free domain for the first year when you sign up for any annual Wix website plan. Domain name length FAQ Is a shorter domain name better?  Shorter domains are easier to remember, type and share, which can improve user experience and brand recall. That said, clarity and relevance matter more than length—sometimes a slightly longer descriptive domain fits your brand better. Focus on keeping it simple and easy to recognize. How many characters should my domain name be? Aim for 6–14 characters to balance memorability, usability and space for meaningful words. Staying within this range helps reduce typing errors, improves recall and keeps your domain clean and professional. Should I include keywords in my domain name? Adding keywords to your domain name can give users context and help them understand what you're all about. Just don't overdo it—stuffing too many keywords can make your domain name long and hard to remember. Keep your domain name readable and true to your brand and only use keywords when they fit naturally. Do long URLs hurt SEO? Long URLs don’t necessarily hurt SEO but they can be confusing for users and lead to more typos. Search engines prefer URLs that are clear and easy to read so it’s best to keep them short and sweet. Should I use hyphens or numbers in my domain? Steer clear of them. Hyphens and numbers can lead to typing mistakes, make your domain harder to remember and more difficult to share verbally. This could hurt your traffic and brand recognition. Should I register multiple domain extensions? Yes. Securing common extensions like .com, local country TLDs or relevant niche extensions protects your brand from competitors and makes sure visitors can find you even if they type the wrong extension.

T he perfect domain is just a click away:  claim your domain →  If you're on the hunt for a new domain name , choosing a .org domain is the perfect way to build trust and show you're a mission-driven organization. This guide will walk you through the simple process of registering your .org domain, helping you establish a credible spot for your cause on the web. You'll learn why a .org domain is a great choice for non-profits and other mission-based groups and get a clear, step-by-step plan for securing your own .org domain name. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: How to get a .org domain A .org domain signals credibility and purpose, making it the top choice for websites for non-profits , community groups and educational institutions. An impressive 77.6% renewal rate  (third-highest globally) indicates that .org users are highly committed to their domains, rarely abandoning them. The .org domain tells visitors that your site is driven by a mission, not just by profit. Here's a quick rundown of the steps to get a .org domain: Steps Action 1 Choose a domain registrar like Wix. 2 Use a domain name generator to find available names. 3 Select the best available .org domain for your brand. 4 Complete your registration and payment. 5 Connect your new domain to your website. What is a .org domain? The .org domain is one of the original generic top-level domains (gTLDs) introduced in 1985. It was created for organizations, particularly nonprofits, charities, foundations, open-source projects and community-driven groups. While anyone can register a .org domain today, it’s still strongly associated with trustworthy, mission-focused entities that serve the public good. "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, Product Manager at Wix A .org domain signals credibility, transparency and purpose. It’s often seen as the domain of choice for: Nonprofit organizations Educational and cultural institutions Open-source and tech-community projects Social movements and advocacy groups Membership associations and clubs Because .org domains carry a long-standing reputation for integrity and community value, choosing one can help you build trust with donors, volunteers, supporters and the wider public from the moment they see your URL. You may also be interested in learning about .ai vs .com . How to get a .org domain in 5 steps Getting your .org domain is a straightforward process. Follow these five steps to secure the perfect web address for your organization and start building your community online. Choose a domain registrar Search for your domain name Pick the best domain name Complete your registration Connect your domain to your site 01. Choose a domain registrar First, you'll need to choose a domain registrar . A registrar is a company that manages the reservation of internet domain names. Think of them as the official keepers of web addresses. When you register a domain, you’re essentially leasing it from them for a specific period, usually one or more years. Wix is an ICANN-accredited registrar, which means they meet the standards for registering domain names. Wix makes it easy to find available domain extensions, so you can search for and register your .org domain directly from your dashboard. Wix provides domain extensions for any industry, making it simple to find the right fit for your organization. 02. Search for your domain name Now for the creative part: choosing your name. Your domain name is your online identity, so it should be memorable, easy to spell, and directly related to your organization. Use a domain name generator to brainstorm ideas and check what's available. When searching, try different combinations of your organization's name, keywords related to your mission, or even your location. The goal is to find a name that is not already taken and clearly communicates who you are and what you do. Keep a list of your top choices. 03. Pick the best domain name Once you have a list of available names, it's time to make a decision. The best domain name is one that's short, catchy and easy for people to remember and type. Avoid using numbers or hyphens, as they can be confusing and lead to typos when people try to find you. Consider how the name will look on business cards, social media profiles and other marketing materials. Say it out loud to make sure it sounds good and isn't easily misheard. A great domain name strengthens your brand and makes it easier for your audience to connect with you. Discover more: How to choose a domain name I have a domain name, now what? How to create an email with your domain Is .shop a good domain? What is .ai domain? .co vs .com 04. Complete your registration You've found the perfect name—now it's time to understand how to register your domain . The registration process is simple. You'll add the domain to your cart and choose your registration period, which is typically one, two or three years. Longer registration periods can sometimes offer better value and save you the hassle of renewing every year. During checkout, you'll provide your contact information, which is required for the official domain registry. You might also consider adding domain privacy protection . This service keeps your personal contact details hidden from public view, protecting you from spam and unwanted solicitations. 05. Connect your domain to your site The final step is to connect your new .org domain to your website. If you've built your site with a platform like Wix, this process is seamless. From your site's dashboard, you'll find an option to connect a domain you already own. Just follow the on-screen instructions to link your domain to your site. The changes can take up to 48 hours to fully propagate across the internet, but it's often much quicker. Once connected, your .org address will lead visitors directly to your website, giving your organization a professional and trusted home on the web. Learn more: I have a domain name, now what? What are custom domains? How to trademark a domain name Why use Wix to get a .org domain extension? Securing a .org domain is a key step in establishing your organization's credibility and mission online. It’s a clear signal to visitors that you are focused on a cause, helping to build trust from the moment they see your web address. With Wix, finding and securing a .org domain is simple, seamless and fully aligned with your brand’s goals. Wix offers a wide variety of domain extensions, including .org, giving you plenty of options to choose from as you build your online identity. The platform makes it easy to find available domain extensions with a powerful search tool that quickly checks availability in real time. As you look for your perfect domain, Wix also recommends relevant domain extensions that match your business or brand, helping you discover options you may not have considered. Whether you're running a global charity or a local community initiative, Wix provides domain extensions for any industry or geo, ensuring you can register the domain that best reflects your mission. With everything in one place—website builder, hosting, security and domains—Wix makes it effortless to secure your .org name and start building your impact online. By following the steps outlined in this guide, you can easily register the perfect domain and connect it to your website. Now you’re ready to share your mission with the world and build a strong community around your cause. You may also be interested in: Cheapest domain extensions Most popular domain extensions How to get a .org domain FAQ Is a .org domain only for nonprofits? While .org domains are strongly associated with nonprofit organizations, they aren't restricted to them. Any individual or entity can register a .org domain. However, because of its long-standing history, the public generally perceives .org sites as being for non-commercial or mission-driven purposes. This perception can help build trust and credibility for organizations that fit this model. Read more: .org vs .com vs .net Can I transfer my .org domain to another registrar? Yes, you can transfer your .org domain from one registrar to another. The process typically involves unlocking your domain at your current registrar, getting an authorization code (also known as an EPP code), and then initiating the transfer at your new registrar. The process is regulated by ICANN to ensure it's done securely, and it usually takes a few days to complete. Read more: How to transfer a domain name How much does a .org domain cost? The price of a .org domain can vary depending on the registrar. On average, you can expect to pay between $10 and $20 per year. Some registrars may offer promotional pricing for the first year. When you create a website with a yearly Wix plan, you often get a voucher for a free domain for the first year, which can be a great way to get started. Read more: How much does a domain name cost?

The perfect domain is just a click away:   claim your domain →  If you are on the hunt for a new domain name , a .shop domain is an excellent choice for any business website focused on eCommerce . This domain extension clearly signals your website's purpose, helping you attract customers who are ready to make a purchase. If you're creating a website , you can choose a .shop domain to build a strong brand identity centered around retail. It's memorable, relevant and tells the world you're open for business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Is .shop a good domain? A .shop domain is a great choice for businesses that sell products. It clearly signals your site’s purpose, supports a memorable brand and offers more name options than crowded .com domains. With the right branding and website it helps build credibility, attract customers and set your store up for growth. What you'll learn: Who should use a .shop domain and when it’s a good fit How .shop compares to .com, .store, .online and .net Key benefits of a .shop domain for branding, credibility and availability Practical tips for branding and naming around a .shop domain How .shop works for local vs international businesses Steps to find, register and launch your .shop domain Common challenges and considerations before committing to .shop What is a .shop domain? A .shop domain is a generic top-level domain (gTLD)  that launched in 2016. It was created specifically for eCommerce businesses, online retailers and anyone selling products or services. Unlike more general domains like .com, the .shop extension immediately tells visitors what your website is all about: shopping. Learn more: What is a domain? Can you buy a domain name forever? What is a TLD? How to make an eCommerce website New gTLDs What is an example of a domain name? .co vs .com Is .shop a good domain? What is .ai domain? Who should use a .shop domain A .shop domain is a great fit if your main goal is selling products. It works best when people arrive ready to buy and expect to browse, compare and purchase. If sales are the heart of your brand, a .shop domain sets the right expectations from the get-go and helps you build a clear, commerce-focused home for your store. A .shop domain is a great choice if you're a: Retailer  selling things like clothes, beauty products, home goods or electronics Digital creator  selling downloads, templates, presets or courses Print-on-demand shop  making custom t-shirts, posters or accessories Creator or brand  with a merch store for your fans Niche store  that focuses on a specific audience, product or lifestyle Using .shop for international and local businesses For brands going global, .shop is a universal language that translates across borders. It shows customers everywhere that you’re open for business. Plus, it’s flexible enough to grow with you as you add more currencies, shipping zones and product lines. For local businesses, .shop can still be a great choice if your goal is online sales. Pairing it with your city or region in the domain name (like brooklynbooks.shop) helps highlight your retail focus and local relevance. However, if your target market depends more on local recognition or trust in country-specific domains, a ccTLD (like .co.uk , .de or .fr ) might perform better for SEO and customer confidence. .shop vs other ecommerce-focused domains Let's look at how .shop stacks up against other popular ecommerce choices. This guide will help you pick an extension that fits your goals, matches your brand and meets your customers' expectations. .shop vs .com .com is the most established and recognized domain extension globally. Customers instinctively trust it which can help with credibility and long-term brand recognition. The downside is availability—many concise and memorable names are already taken, which often forces businesses to add extra words, numbers or symbols. .com is versatile and works for any type of website but doesn’t explicitly signal ecommerce like .shop does. .shop vs .store Like .shop, .store is another ecommerce-specific option. It tells visitors your site is a place to buy products but is slightly less common and can feel less intuitive for some customers. It’s a great choice for niche markets, seasonal shops or when your ideal .shop or .com name is taken. Using .store with strong branding can still help you build a clear and professional identity. .shop vs .online .online is the broader option here. It works for ecommerce but doesn’t directly signal shopping. It’s a good fit for businesses combining selling with blogs, informational content or community features. Its flexibility is great if you plan to expand beyond retail, but you’ll need to work harder to make the commercial purpose clear to visitors. .shop vs .net .net is a general-purpose domain first made for networks and tech companies but people often use it when a .com name is taken. It’s well-known and trusted but doesn't scream “shopping.” When visitors see a .net domain they might not immediately know you sell products which can be less effective for a retail brand. Benefits of a .shop domain Main benefits include: Instant clarity:  When potential customers see .shop in your URL , they instantly understand your site’s function, creating a clear expectation and attracting an audience with strong buying intent, making it an intuitive choice for any retail-oriented venture. Enhances brand memorability:  A short, relevant domain name is easier for customers to remember. Pairing your brand name with .shop creates a catchy and intuitive URL that sticks in people's minds. For instance, ' yourbrand.shop ' is direct and easy to recall. Builds credibility and trust:  Using a domain extension that matches your business type makes your brand appear more professional and legitimate. Improves domain name availability:  With .com domains becoming increasingly saturated, the .shop extension opens up a new pool of options, giving you a better chance to secure a domain that perfectly matches your brand name without needing to add extra words or hyphens. Aligns your brand with growing trends: As of 2024, global online retail accounts for 20.1% of all retail sales worldwide   — pushing online shopping beyond one-fifth of total retail output. A dedicated domain extension like .shop signals to customers (and search engines) that your site is built for commerce, which aligns with the broader eCommerce growth trends. You may also be interested in: how to create an email with your domain . What a .shop domain offers Feature Description Purpose Clearly communicates that your site is for shopping. Branding Creates a memorable and relevant brand identity. Credibility Builds trust with customers looking for online stores. Availability Offers more name options compared to traditional TLDs. SEO Can positively impact search rankings for commercial queries. Best for Retailers, online stores and ecommerce businesses of all sizes. Common challenges of a .shop domain There are a few potential challenges to consider before you commit to the .shop domain: Less familiar than .com:  Some users might not be as familiar with newer extensions like .shop, which could lead to confusion or them mistyping your URL. Potential perception issues:  Although growing in popularity, some users may still perceive newer TLDs as less trustworthy than established ones like .org , .com or .net .  Building a professional website with clear website security features, like an SSL certificate , is important to overcome this. Limited to ecommerce:  The .shop domain is highly specific. If your business expands beyond retail into areas like blogging, educational content or corporate services, the .shop extension might no longer fully represent your brand's scope. You may also be interested in the benefits of .ai vs .com domain extensions. Branding tips for .shop domains A .shop domain immediately signals your website is all about sales so your branding should reflect that. Here’s how you can make your .shop domain work for your store: Keep it short and sweet:  Stick to your brand name followed by .shop. A domain like urbanthreads.shop  is snappy and tells people exactly what to do. Own your retail vibe:  Use your .shop extension on social media and packaging. It reminds everyone your site is a store, not just a blog or a hobby. Cut the fluff:  You don't need extra words like “buy” or “storefront” when you have a .shop domain. Simple, punchy names feel way more professional. Name your niche:  If you have a specific focus, say it out loud. A name like veganbakes.shop  lets visitors know exactly what’s cooking before they even click. Keep it simple to spell:  choose a name that’s easy to type so your customers can find you without any typos. Examples of .shop domains "If your desired domain is already taken, consider using alternatives like .net, .shop or .info. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain name for your business." - Keren Friedlander, Product Manager at Wix Many brands are successfully using the .shop domain to create a strong retail identity. For example: netflix.shop :  The streaming giant uses this domain for its official merchandise store jasonderulo.shop :  This popular musician uses a .shop domain to sell his merchandise directly to fans.  wix.shop :  Wix uses this domain to provide resources and information specifically for business owners looking to build an online store Learn more: Types of domains What are custom domains? How to trademark a domain name How to get started with a .shop domain Choosing the right domain extension is easier than ever with Wix. Wix offers a wide variety of domain extensions and makes it simple to find ones that are available for your business. As you search, Wix recommends relevant domain extensions that match your brand, helping you discover the perfect fit—whether that’s .shop or another option, such as .xyz , .ai or .llc . With domain extensions for every industry and location, Wix gives you everything you need to secure a strong, memorable online identity. Ready to launch your online store with a .shop domain? Getting started is straightforward. With Wix, you can find and register your perfect domain name and build your website all in one place. Here’s a simple guide to get you going: Brainstorm your domain name Use a domain name generator Check for availability Register your domain Build your website 01. Brainstorm your domain name Think of a name that is short, memorable and reflects your brand. Try to use your business name if it's available. Learn more: How to choose a domain name 02. Use a domain name generator If you're stuck for ideas, a domain name generator can help you find creative and available options. Simply enter a few keywords related to your business. 03. Check for availability Once you have a name in mind, use a domain name search tool to see if it's available with the .shop extension. Wix makes it easy to find available domain extensions for your business. 04. Register your domain If your chosen name is available, you can register it right away. With Wix, you can even get a free domain for the first year with most yearly premium plans. Learn more: How to register a domain name 05. Build your website After securing your domain, it's time to build your online store. Wix offers a wide variety of professionally designed templates and powerful eCommerce tools to help you create a stunning and functional website. You may also be interested in: What's the best way to create an online store Best .com alternatives Is .shop a good domain FAQ Is a .shop domain good for SEO? Yes, a .shop domain can be good for SEO. While Google has stated that new gTLDs don't have an inherent ranking advantage, a relevant domain extension like .shop can help signal your site's content to both search engines and users. This can lead to a better click-through rate from users searching for products, which is a positive signal for SEO. Can I use a .shop domain if I'm not an ecommerce business? You can, but it’s not recommended. The .shop extension is universally understood to mean a site is for shopping. Using it for a non-retail purpose could confuse visitors and create a disconnect between their expectations and your content. It's best to choose a domain that accurately reflects your site's purpose. Is .shop better than .com for an online store? It depends on your goals. A .com domain is still the most recognized and trusted TLD. However, a .shop domain is more descriptive and immediately tells visitors you're an online store. If your preferred brand name is taken as a .com, .shop is an excellent alternative that clearly communicates your business focus.

Get your professional business email address →  Business email on Wix operates by managing the connection between your domain and your email provider, rather than hosting the mailbox itself. By configuring specific DNS records (like MX records), Wix ensures that emails sent to your custom domain name are routed correctly to your provider's servers. Setting up email for your website is a crucial step in professionalizing your brand. When you make a website  with Wix, you have the flexibility to either connect an existing email service or purchase a new business email directly through Google Workspace, integrated right into your dashboard. Follow this guide to learn how to use email on Wix and how the technical side works, from DNS records to mailbox management, so you can communicate with confidence. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. TL;DR: how does email work on Wix? Short on time? Here’s the breakdown of how email functionality operates within the Wix ecosystem: Feature Description Email hosting Wix does not host email mailboxes. It connects your domain to an external email provider (like Google or Outlook). DNS management You manage MX records and other DNS settings within your Wix account to ensure email delivery works. Google Workspace You can buy and manage a Google Workspace business email directly through Wix for integrated billing. External providers If you already have email (e.g., GoDaddy, Yahoo), you can connect it by updating MX records in Wix. Prerequisites You must have a custom domain connected to Wix via name servers to manage these records. Learn more: does Wix provide email hosting? How does email work on Wix? Understanding the mechanics of how email works on Wix starts with distinguishing between your website host and your email host. Wix is a website builder that helps you create your site and offers website hosting , but it doesn't store your actual email messages. Instead, it acts as the traffic controller for your domain. For your email to send and receive messages properly, your domain needs specific DNS records called MX (Mail Exchange) records. Your MX records are provided by your email host e.g. Google Workspace. These records point to your email provider’s mail servers. Think of MX records as the address label on a package: they tell the internet where to deliver your mail. If you purchased your email outside of Wix, you connect it by adding their specific MX records to your domain's DNS settings inside your Wix account. Wix simplifies this process, allowing you to select your email provider from a dropdown list to automatically add the correct MX records. If your provider isn't listed, you can manually add the MX and other necessary DNS records provided by your email host. A critical detail to remember is that you must connect your domain via Wix name servers, not via pointing. If your domain is connected via pointing, Wix doesn't control your DNS records, meaning you'd have to update your email settings at your domain registrar, not in Wix. In short, Wix does not host or transfer your email mailbox history. It simply manages the DNS records so your existing mailbox works seamlessly with your Wix-connected domain. However, if you want everything under one roof, you can purchase a Google Workspace email directly through Wix. This option allows you to manage billing and basic user settings directly within your Wix account, simplifying your administrative tasks. Learn more: How to transfer a domain name . How to connect your email to your Wix website . How to set up email with Wix Connecting an existing email service to your Wix domain is straightforward. Since Wix manages the DNS records for domains connected via name servers, you'll do all the work right in your dashboard. Go to 'Domains' Select 'Domain Actions' Choose connection method Select provider Save changes 01. Go to 'Domains' Make sure your domain is connected via name servers (not via pointing) in Wix. You can check this by going to logging in to your Wix account and navigating to the Domains page. 02. Select 'Domain Actions' Find the domain you want to connect and click the 'Domain Actions' icon (usually three dots) next to it. 03. Choose connection method Select "Connect an email purchased outside of Wix" or "Edit MX records". 04. Select provider Choose your email provider from the dropdown menu. Wix will automatically insert the correct MX records for that provider, so you don’t have to copy them manually. If your provider isn't there, select "Other" to enter the MX records manually. 05. Save changes Click 'Save' to apply the new records. Once you save these changes, propagation (the time it takes for servers worldwide to update) can take up to 48 hours, though it often happens much faster. Discover more: what is Wix hosting? and what is email hosting? How to set up a business email with Wix If you don't have an email provider yet, Wix offers custom business email addresses through a partnership with Google Workspace. This gives you a professional email that matches your domain (like info@yourdomain.com) while using Gmail's powerful interface. Here is how you can set up a business email with Wix: Start the purchase Go to the 'Business Email' section in your Wix account. Choose your plan Select the domain you want to use, the number of email users you need and your preferred Google Workspace plan. Complete the purchase process. Wait briefly It takes a moment for the system to process. Wait at least 5 minutes after purchase, then click 'Setup Business Email' in the 'Business Email' section. Create your account Enter your primary email address (the handle before the @ symbol) and create a secure password. Confirm details Double-check your contact information and submit the setup. Activate Sign in to your new business email admin account to accept Google’s Terms of Service. This step is mandatory to activate your email. Add users (optional) You can add additional user emails anytime from the business email page if your team grows. Note:  You must own a domain connected to your Wix account before you can purchase a business email. Also, business emails are a separate subscription from your website Premium plans. You can purchase as many licenses as you need, up to 300 total. Explore further: What is a business email? How to create an email with your domain Domain name and website hosting Benefits of using email with Wix Integrating your email management with your website builder offers several advantages that streamline your workflow and boost your brand's image. Centralized management When you purchase Google Workspace through Wix, you consolidate your billing. Instead of tracking payments across different platforms, you manage your website subscription, domain renewal and email costs all in one place. Professional credibility A generic email address (like yourbusiness@gmail.com ) can look amateur. A custom business email address that matches your domain builds immediate trust. It signals that you are an established entity. Wix offers business email addresses with Google Workspace integration, ensuring you get that professional look with reliable infrastructure. Reliable infrastructure By partnering with Google Workspace, Wix ensures you aren't just getting an email address; you're getting robust security, 99.9% uptime and industry-leading spam protection. You get the familiar Gmail interface without the " gmail.com " tag. "Email is the bridge between your brand and your customers. Keeping it professional and reliable isn't optional; it's foundational." Built-in collaboration Using Google Workspace through Wix gives your team access to shared calendars, cloud storage and real-time collaboration tools. As your business grows, it becomes easier to onboard new team members, manage access and keep communication organized across your entire operation. Learn more: Is Wix good for business email? How does email work on Wix FAQ Can I transfer my existing email hosting to Wix? No, you cannot transfer the actual hosting of your mailbox contents (emails, contacts, calendars) to Wix. Wix does not host email servers. However, you can connect your domain to your current email provider by updating the MX records in your Wix account, or you can switch to a Google Workspace account purchased through Wix and migrate your data separately. What happens to my email if I transfer my domain away from Wix? If you purchased a Google Workspace mailbox through Wix and you transfer your domain to another host, your email subscription remains with Wix. You will need to manually update your specific MX records at your new domain host to keep your email working. If you want to transfer the email subscription management itself directly to Google, you will need to cancel the subscription in Wix and set up billing directly with Google. Why is my email not working after connecting my domain to Wix? The most common reason for email issues after connecting a domain is incorrect DNS records. If you connected your domain via name servers, your MX records might have been reset or entered incorrectly. Go to your Domains page in Wix, check your MX records and ensure they match exactly what your email provider requires. Also, remember that DNS changes can take up to 48 hours to propagate fully.

Wix provides business email through Google Workspace. You can get a custom address like name@yourdomain.com straight from your Wix account as long as you have a connected domain name . The email comes with spam and phishing protection, collaboration tools like Calendar and Drive plus the ability to create additional addresses for your team and set up routing rules. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Already have a business email? You can head over to the Business Email page in your Wix account to see what you’ve got. Bought your email elsewhere? You can still connect it to your Wix site in just a few steps. Why an email with Wix is worth it A business email isn’t just a nice-to-have, it adds serious credibility to your brand. Plus, if you’re using Wix’s built-in marketing tools , your custom email keeps everything consistent and productive. Learn more: How much does a business email cost With Wix you can learn how to create business email addresses  for every team member. That means: hello@mywebsite.com for customer service sales@mywebsite.com for inquiries name@mywebsite.com for individual team members It’s a great way to keep things organized and help your customers reach the right people without unnecessary back-and-forth. Google Workspace also comes with a range of useful productivity features such as: Smart compose Email scheduling Real-time collaboration on docs, slides and sheets Built-in chat to ping your team when needed Wix and Google Workspace doesn’t just help your business look good, it also comes with phishing protection, spam filters and 24/7 customer support (chat, email or phone). There are also advanced delivery options to route emails, set rules for unknown senders, or catch-all addresses if you like to keep tabs on everything. As noted by Meghan Kennedy, founder of lucid ladybug  (sustainable styling and coordinating services), who attended a recent Wix x Google workshop:  "As a sustainable stylist, I work to individualize and customize every client experience and event. I trust Google Workspace to help streamline all communication and utilize email, Google Sheets, Google Docs—and now, Google Gemini and NotebookLM. Having a shared workspace allows me to run notes between clients, eliminating excess back-and-forth and relieving my bandwidth as a solopreneur." Wix makes things simple by offering Google Workspace plans directly within your Wix account. You get: Access to Google Calendar 30GB (or more) of inbox + Drive storage File sharing and collaboration tools Access to the Google Gemini AI assistant and NotebookLM Everything you need to run your business from one place. Pro tip:  If you're serious about your business, having a custom email is one of the easiest upgrades you can make. And with Wix, it takes just a few clicks to set it up. Learn more: What is a business email? Is Wix good for small business? Is Wix good for business email? How to set up a business email What is email hosting? How much does email with Wix cost? The cost of a business email depends on the Google Workspace plan you choose. You don't need a paid Wix plan to buy a business email. But you must own a Wix domain . * Some Workspace business email plans are not yet available in all regions.  Each plan offers different services and has different amounts of cloud storage per user. Plans can be upgraded at any point. Business Starter Business email Gemini AI for Gmail Phishing and spam protection Ad-free email experience 2-step verification Enforced ssl connections Alert Center: notifications of potential security issues Basic endpoint management ( secure connection on different devices) 30 gb cloud storage per user Up to 100 participants in Chat and Google Meet video calls Business Standard All the features of Business Starter with the following extras: Gemini AI for Gmail, Docs, Meet and more 2 TB cloud storage per user Up to 150 participants in Chat and Google Meet video calls Record Google Meet meetings Shared Drives for teams Learn more: How to start a business Business Plus All the features of Business Starter with the following included: Gemini AI for Gmail, Docs, Meet and more 5 TB cloud storage per user Up to 250 participants in Chat and Google Meet video calls Advanced endpoint management (ensuring secure connection on different devices) Google Vault for eDiscovery and information governance You can also learn more information on plans from Google. Learn more about how to use Wix  as a website builder and to manage your business.

The perfect domain is just a click away: claim your domain→  Domain squatting, also sometimes known as cybersquatting, is a practice where individuals or entities register internet domain names with the intent of profiting from the goodwill of someone else's trademark. Squatters target names that are identical or confusingly similar to well-known brands, hoping to sell them back to the rightful owners at a steep price. Learn more: What is a domain name? Why its important to understand what domain squatting is? Understanding domain squatting is crucial for website and domain owners because it can directly impact your brand identity. If you're planning to launch a new product or business, finding that your chosen domain is already taken by a squatter can be a significant setback. Understanding domain squatting is important when protecting the integrity and reputation of your brand. Trademark owners are particularly at risk of trademark infringement as a result of domain squatting. When a domain name that matches or closely resembles a registered trademark is bought by someone with no legitimate interest in it, this can lead to confusion among consumers and dilute the value of the trademark. Learn more about how to find the owner of a domain . By understanding domain squatting better, you can take proactive steps to safeguard your domain. Whether you're an established business or just starting out, being aware of this practice is the first line of defense in maintaining control over your brand's digital footprint. Create a website with the Wix AI website generator  or dive the works of how to build a website  with this easy guide. The legality, or not of domain squatting vs a parked domain Domain squatting is often considered illegal, especially when it infringes on trademark rights. The practice violates the principles of fair use and can be classified as trademark infringement if the domain name is identical or confusingly similar to a registered trademark. The Anticybersquatting Consumer Protection Act (ACPA )  and various other trademark laws are in place to combat this issue. These laws provide a legal framework for trademark owners to challenge domain squatters and seek remedies. The ACPA, for instance, allows trademark owners to file a lawsuit against individuals who, with bad faith intent, register a domain name  that is identical or confusingly similar to a distinctive mark. However, it's important to distinguish between domain squatting and legitimate domain investing, often referred to as parked domains . Legitimate investors purchase domain names they believe will be in demand in the future, without the intention of exploiting trademark owners. These investors typically do not engage in bad faith practices but rather speculate on the value of generic or descriptive domain names. Learn more: what are safe domains? Does domain squatting still happen? Despite legal protections, domain squatting continues to be an issue. Cybercriminals have evolved their tactics with new methods such as combosquatting, where they register domains that combine well-known trademarks with additional words or phrases, making them harder to detect. At the same time with the growth of online businesses and digital marketing, the value of descriptive and keyword-rich domain names has increased. This has led to more sophisticated forms of domain mimicking where squatters create websites that closely resemble legitimate businesses to deceive users or intercept web traffic. By understanding what constitutes illegal domain squatting versus legitimate investing, you can better navigate the internet and protect your intellectual property rights as part of your domain management . How to prevent domain squatting To safeguard your business against domain squatters, it's essential to be proactive when choosing a domain name . Here are some tips that can help you protect your website. 01. Choose a reputable domain registrar Working with a reputable domain registrar like Wix  is the first step in preventing domain squatting. Companies like Wix   offer services that can help you secure your domain name and provide additional website security  protection features. It's important to select a registrar that has a strong track record of customer service and security. 02. Register your domain name early If you have a brand name or trademark, it's wise to register corresponding domain names as soon as possible when starting a business   and making a website . This preemptive action can prevent squatters from acquiring them before you do. Consider registering various domain extensions ( .com ,  .net , . org ) as well as common misspellings of your brand name. This is often referred to as defensive registration. 03. Use domain privacy protection Domain privacy protection services can shield your personal information from being publicly accessible in the WHOIS database. This reduces the risk of squatters targeting you based on newly registered domains or personal data. 04. Set up automatic domain name renewal To avoid losing control of your domain names due to expiration, set up automatic renewal with your registrar. This ensures that your domains remain registered to you and do not accidentally lapse, which could allow squatters to snatch them up. When you register a domain name  with Wix, renewal is yearly and reminders are sent well before your registration is up. 05. Register a trademark for your brand names Consider registering trademarks for your brand names. Owning a trademark strengthens your legal position against squatters and gives you access to dispute resolution policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP) . Domain squatting examples and legal cases Over the years, there have been numerous high-profile cases of domain squatting, some of which have resulted in legal battles, while others were settled outside of court. Here are a few notable examples: Microsoft Tech giant Microsoft has frequently found itself defending its trademarks against domain squatters. In several instances, the company has taken legal action to recover domain names that infringe on its trademarks. These cases often serve as a deterrent and highlight the importance of trademark protection. Madonna Pop icon Madonna successfully won a cybersquatting case against someone who registered madonna.com with the intent of capitalizing on her fame. The World Intellectual Property Organization (WIPO)  ordered the transfer of the domain to Madonna, citing her established trademark rights. When to take legal action against a domain squatter If you find yourself dealing with a domain squatter, there are steps you can take to resolve the issue legally: Gather evidence : Document evidence of the squatter's bad faith intentions and any potential trademark infringement. Contact a lawyer : Seek legal counsel to understand your options and the best course of action. File a complaint : You can file a complaint under the UDRP or through federal courts if necessary. Negotiate : In some cases, it may be possible to negotiate with the squatter for the transfer of the domain without going to court. Taking legal action can be costly and time-consuming but it's sometimes necessary to protect your brand's integrity and prevent future abuses. It's essential to weigh your options carefully and consider all possible outcomes before proceeding with litigation. How to identify domain squatting? To identify if a domain is being squatted, look for signs such as the domain being up for sale at a high price, the domain not hosting any meaningful content, or it redirecting to unrelated or malicious websites.? Remember that while dealing with issues related to domain squatting can be challenging, there are resources and steps you can take to protect your interests. Always consult with legal professionals or trusted advisors when navigating complex situations involving your brand's online presence.

The perfect domain is just a click away: claim your free domain →   Getting a free domain name can help you create a website without draining your wallet. You can get your own domain name for free and still look professional, build trust and get found online. Discover six ways to get a domain name at no cost, plus advice on choosing one that strengthens your brand and protects your site. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to get a free domain name Your domain name is a key part of your brand identity—but that doesn’t mean you have to pay full price for it. This guide walks you through six reliable ways to get a domain name for free, including when a “free” domain is actually a smart deal and when it could cost you more down the line. You'll learn: How to get a free domain through registrars, hosting plans, website builders and more The pros and cons of free domains versus paid custom domains How to choose a memorable and easy-to-type domain with the right extension Tips for managing renewals, ownership and platform restrictions Ways to keep your brand looking professional and protect your domain for the long run What is a domain name and why do you need one? A domain name is the unique address of your website on the internet, similar to a physical address for a business. It's what users type into their browser to access your website and it typically consists of two parts: the actual name and domain extension (also known as top-level domain or TLD). For example, in  the Universe Resource Locator ( URL ) "www.example.com", "example" is the name and ".com" is the extension.  Why do you need a domain name? Having a domain name is essential because it helps people find your website easily and gives them a reliable way to connect with your brand, products or services. It’s also a simple way to show that your business is professional and trustworthy online. Learn more:   What is a domain name and how does it work? What is TLD? What are safe domains? How to choose a domain name   How can I get a free domain name with Wix? To get a free domain name with Wix, purchase a yearly Premium or Studio plan. After your purchase, you’ll receive a 1-year domain voucher that works for popular extensions like .com, .net or .org . Redeem your voucher within 60 days by going to the Domains page in your Wix account, selecting Buy a Domain or Get a New Domain and searching for your preferred name. Make sure the voucher is applied at checkout. You’ll need to enter payment information but your first year of the domain will be free. You can also get a free domain name with Wix for one year, if you signup for a paid website plan. How to get a free domain name: 6 methods Free domain name registrar Web hosting plan All-in-one website builder Subdomain Premium email service Affiliate marketing program 01. Free domain name registrar A domain registrar is a company that manages the registration of names and domain extensions. This includes taking orders from the registrants and assigning IP addresses  to the domain names. Some registrars offer free domain names as part of their services, usually for a limited time or with certain restrictions. When choosing among the best domain registrars , it's important to consider the infrastructure they have in place, to ensure your domain is secure. Stand-alone domain providers are an easy way to get a free domain name that doesn’t bind you to a specific hosting platform or website builder. This method is ideal if you're just starting out and don't want to invest too much money upfront. Learn more: What is a domain name registrar? While opting for a free domain might seem like a cost-effective choice, it's worth considering that such domains can often appear less professional. This is because the most sought-after domain names, typically ending in .com , .net and so forth, aren't usually available at no cost. Instead, what you get are non-standard extensions that might not convey the level of professionalism you're aiming for. For businesses looking to build a credible online presence, consider exploring other options that better align with your professional image. Tip : Use a domain name generator  to find the best custom domain name ideas. 02. Web hosting plan Web hosting is a service that provides resources to host and manage a website, often including a domain name. Many web hosting companies offer a free domain name as part of their hosting packages. This option is great for those who are looking to build a website and require both hosting and a domain name. By bundling the two services, you can save money and have everything you need in one place. When considering this method, it's important to look into the details of the hosting plan. Some companies may offer a free domain name for only the first year, after which you'll need to pay for renewal. Others may require you to purchase a certain hosting package or commit to a longer-term contract in order to receive the free domain. It's important to carefully read the terms and conditions before making a decision. When choosing a suitable hosting website , consider the following factors: Storage and bandwidth : The plan should offer enough web server  resources and bandwidth for your website needs. Site reliability  and uptime : A high uptime  guarantee ensures your website is always accessible. Easy setup : The hosting provider should have a user-friendly interface and easy setup process. Website security  features : Look for features such as SSL certificates and regular backups to protect your website from attacks. Speed and optimization : A fast-loading website is crucial for a positive user experience. Learn more: how to secure your domain name 03. All-in-one website builder Similar to web hosting plans, some website builders offer a free domain name as part of their plan. This option is ideal for those who don't have any technical knowledge or skills in building a website from scratch. Website builders provide an all-in-one solution that includes hosting, templates, and drag-and-drop features to help you create a business website . When you choose Wix Premium Plans , you’ll receive a voucher for a free domain name of your choice for one year. You can pick from a variety of options including .com, .net, .store and country code domains . It's important to note that with website builders, the free domain name is typically tied to their platform and cannot be transferred to another host. This means that if you decide to switch hosting providers in the future, you'll also need to purchase a new domain name. Additionally, some website builders may have limited customization options or charge for certain features, so it's important to research and compare different platforms before making Learn more: What's the easiest way to get a domain? 04. Subdomain A subdomain  is a subsection of your main domain, typically used to help organize and navigate different parts of a website. For example, in "blog.example.com", "blog" is the subdomain of the main domain "example.com". Subdomains can also be used as standalone websites, allowing you to create a free website with its own unique address. Many web hosting companies and website builders offer subdomains for free, making it a viable option for those looking to create multiple websites under one main domain. However, keep in mind that having a subdomain may not convey the same level of professionalism as a standalone domain name. Justin Carpenter, the founder of Jacksonville Maids , shared his experience: "When I first set up Jacksonville Maids, I wasn't sure if I needed multiple domains for each service we offered, like deep cleaning versus move-out cleaning. I ended up cramming everything under one site, and it worked, but the navigation got messy as we grew. Eventually, I switched to organized subdomains, which gave clarity without juggling extra web costs." He continued: "My advice now would be: keep one main domain for trust, but use subdomains when the service lines feel distinct to customers." Related reading: The worst domain name advice you should definitely avoid 05. Premium email service Some email hosting providers offer a free domain name when you sign up for their premium email service. If you aren’t ready to build a website or want a separate domain to use for business email , this option is great for businesses looking to have a professional email address that matches their domain name. Having an email address with your own domain gives off the impression of professionalism and trustworthiness. However, it's important to note that this method may not give you complete ownership of the domain name. In some cases, the email hosting provider will maintain ownership of the domain and only allow you to use it for email purposes. If you decide to switch to a different email service in the future, you may not be able to take your domain name with you. Learn more about smart domain name management  strategies to keep your online presence strong. 06.  Affiliate marketing program Many hosting providers and website builders have affiliate programs where you can earn a commission by promoting their services. As an incentive, some of these companies may offer a discounted or free domain name as part of their program. While this option requires more effort in terms of promoting the service and earning commissions, it can be a cost-effective way to acquire a free domain name. Keep in mind that you may need to meet certain requirements or reach a specific threshold of referrals before receiving the free domain. Expert tip from Ofir Gvili, domains PMM at Wix: “Think of your domain as the headline of your brand. It’s often the very first thing people see, even before they land on your website. A strong domain builds trust instantly and sets the tone for your entire online presence.” Tips for getting a free domain name Consider the long-term cost : While receiving a free domain name may seem like a great deal, it's important to consider the long-term cost. Some methods may require you to pay for renewal after the first year or commit to a longer hosting contract. Read terms and conditions carefully : Make sure to thoroughly read through the terms and conditions before making a decision. Some providers may have restrictions or limitations on using the free domain, so it's important to be aware of them. Consider future scalability : If you plan on expanding your online presence in the future, it may be more beneficial to invest in your own domain name rather than relying on a free one tied to a specific platform or service. Monitor renewal dates : Some providers may automatically renew your free domain name after a certain period of time, so it's important to keep track of renewal dates to avoid any unexpected charges. Understand the limitations: Y ou might face restricted options, like not getting your preferred domain extension or exact name. Free domains can also include provider branding, such as a subdomain with their name, which may appear less professional. Consider potential restrictions: Free domains may come with drawbacks such as limited bandwidth, storage, and features. They may also offer less technical support and require mandatory ads on your site. Start creating your website today with the help of an AI website generator . Pros and cons of getting a free domain name Here’s a quick look at the pros and cons of getting a free domain name to help you decide if it’s the right choice for your needs: Pros of getting a free domain name Save money:   No initial expense, making it a great option for those on tight budgets or just starting out. Easy setup:  Quickly get online without the hassle of complex purchases or commitments. Test your ideas:  Experiment with projects, personal sites or website building before committing to a paid domain. Comes with hosting plans:  Often bundled with website builders or hosting services making it a seamless option. Cons of getting a free domain name Limited branding:  Free domains often include the provider’s name (e.g., yoursite.provider.com), which can feel less professional. Restricted control:  You don’t fully own the domain so moving your site to another platform can be tricky. Credibility concerns:  Visitors may see free domains as less trustworthy compared to paid custom domains. Learn more about what custom domains are . Ads on your site:  Some providers place ads on free domains which can distract from your content. No ownership guarantee:  Free domains can be revoked if the provider changes terms or discontinues the service. Pros of free domains Cons of free domains Save money:  no upfront cost Limited branding:  often includes provider’s name (e.g., yoursite.provider.com) Easy setup:  get online quickly Restricted control:  you don’t fully own the domain, making site moves tricky Test your ideas:  experiment without commitment Credibility concerns:  free domains may seem less trustworthy to visitors Often bundled with hosting or website builders Ads on your site:  some providers display ads that distract from your content Good for short-term projects or trials No ownership guarantee:  free domains can be revoked if terms change or service ends Learn more: How to start a business   How to create a website   Tips for choosing a domain name For 77% of consumers , a domain name plays a big role in deciding whether to engage with a brand online, so make it count with these simple tips: Keep it simple and catchy : Go for a name that’s easy to spell, remember and type. Avoid numbers and hyphens : Stick to letters as numbers or special characters can make your domain harder to recall or type. Add meaningful keywords : Use words that reflect your website’s purpose to help with search engines and make it clear what you're about. 66% of investors say that the best domain names combine creativity and clear purpose. Pick a fitting extension : Choose an extension that suits your website, like .com for general use or .org for non-profits. Expert tip from Ofir Gvili, domains PMM at Wix: “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to buy a domain name ? Get started with Wix today. How to get a free domain name FAQ What happens if I want to switch hosting providers? Can I still keep my domain name? If your domain name is tied to your hosting provider or website builder, you may not be able to transfer it to a different provider. This is why it's important to carefully read the terms and conditions before signing up for a free domain. However, if you purchase your own domain name from a separate registrar, you can easily transfer it to a new hosting provider. How do I look to see if a domain name is available? You can use a domain name search  tool to check if a specific domain name is available. If it's already taken, the tool will suggest alternative options or you can try using different variations of the domain. Can I get a free domain without hosting services? Yes, there are some options such as subdomains or affiliate marketing programs that offer a free domain without requiring hosting services. However, keep in mind that these options may have limitations and may not give you full ownership of the domain.  You can also purchase a domain name separately from a registrar without signing up for hosting services. Can I get a free domain name permanently? Many providers offer a free domain name for the first year, but it's important to check if there are any renewal fees or restrictions. Some hosting providers may also offer a free domain name as part of their long-term plans or promotions. However, it's rare to find a completely permanent free domain without any strings attached.  Can someone steal my domain name? In most cases, your domain name is safe and protected by the registrar or hosting provider. However, it's important to monitor your account and renewal dates to prevent any unauthorized changes or domain transfers. Is there a way to buy an existing domain name? Yes, you can try contacting the current owner of a domain name to see if they are willing to sell it. You can also use a domain marketplace or auction website to purchase an already registered domain name. Keep in mind that the price for these domains may vary greatly and can be quite expensive. Can I buy a domain name anonymously? In most cases, you will need to provide personal information when registering a domain name. However, some registrars offer privacy protection services for an additional fee, which can allow you to keep your personal information hidden from public records.  What happens to my domain name once its registration expires? If you don't renew your domain name before the expiration date, it will go back on the market and may be available for purchase by someone else. It's important to keep track of renewal dates and ensure that your payment information is up-to-date to avoid losing your domain name. How much do domain names cost? Domain name costs  can vary depending on the registrar and the type of domain. On average, a .com domain can cost anywhere from $10-$20 per year. However, some registrars or hosting providers may offer discounts for the first year or bundled packages that include additional features.  Learn more about how much does a domain name cost Can I change my domain name after registration? After registering a domain name, changing your domain is not possible as domain names are unique identifiers on the internet. However, you can register a new domain name that better suits your needs and then redirect your current website to the new domain. Keep in mind that doing so may involve additional costs for registering the new domain and potentially impact your website's SEO. It's advisable to carefully consider your domain name before registration to avoid the need for changes in the future.

The perfect domain is just a click away: claim your domain →   Custom domain names  are unique web addresses that you can purchase and use for your website or online business. For entrepreneurs, small business owners and startups, establishing credibility and setting the tone for your brand often begins here. They typically end in familiar domain extensions  like .com, .net or .org and allow you to create a memorable brand identity that stands out from the rest. Secure your domain in just a few clicks with Wix.  Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What are custom domains A custom domain gives your brand a professional home on the web and helps people find, trust and remember you. This guide walks you through what a custom domain is, why it's a game-changer for your credibility, branding and email, how pricing works and the steps to choose, register and connect one to your site so you can grow your business. You’ll learn: What a custom domain is and how it’s different from a free address Why custom domains build trust, brand recognition and SEO value How much a custom domain costs and what affects pricing Tips for choosing a strong domain name and extension How to register, connect and maintain your domain step-by-step How custom domains support branded email and marketing Common questions like changing domains, renewals and protection What is a custom domain?    A custom domain is your personalized  web address  (e.g., www.yourbusiness.com) that represents your brand and makes it easy for customers to find you online. It’s professional, unique and memorable. On the other hand, an account domain is typically a free, generic web address, often provided by a website builder platform, that includes their name, such as www.yourbusiness.platformname.com. While an account domain works for getting started, a custom domain helps establish credibility and puts your brand front and center, giving your business a more polished and professional image. It also allows you to create a consistent online presence across all your platforms and marketing materials.  New to domain names? Get started with  what is a domain  and our top level domain list . Custom domain example  To help clarify what makes a domain custom, consider these examples. A generic domain provided by the Wix hosting service might look like this: www.examplebiz.wix.com. While functional, it doesn’t tell your visitors much about who you are and makes your business easy to overlook.  Now, compare that to www.examplebiz.com. This version is clean and concise. It’s also easier for potential customers to remember. Custom domains ensure your business name is front and center, helping people instantly associate your web presence with your brand. When you build your Wix site, getting started with a custom domain on a paid Wix plan  is simple and seamless. Learn more: URI vs URL Domain vs website Domain vs URL Domain lifecycle The benefits of using a custom domain    Besides giving your brand a professional image, custom domains have several other benefits:  Increased credibility A custom domain can help build trust and credibility with customers. It shows that you are serious about your business and invested in its online presence. Better search engine optimization (SEO) Custom domains can help your website rank higher in search engines because they are unique and relevant to your brand. They also make it easier for potential customers to find you when searching for your specific products or services. Brand recognition A consistent domain name helps establish your brand identity across all platforms. It allows customers to easily recognize and remember your website, making it easier for them to come back or refer others. Enables branded emails Learn how to create a business email to establish a strong brand presence with customized business email addresses like support@yourbusiness.com. Using professional formats not only improves communication but also allows you to explore creative email name ideas that reflect your company’s values and structure. Tips for choosing the right custom domain name for your brand Getting the right domain name isn’t just about availability; it’s an opportunity to establish how people perceive your brand. Here are some actionable tips for  choosing a domain name  to help you make the right choice. Keep it simple Choose a domain name that is easy to spell, pronounce and remember. Avoid using numbers, hyphens or special characters as they can be confusing and difficult to type correctly. Make it relevant Your domain should reflect your brand and what you do. It should give customers an idea of what to expect when they visit your website. Consider using keywords Including relevant keywords in your domain can help with SEO and attract the right audience to your site. However, it’s essential to balance this with keeping your domain simple and memorable. Avoid trademark infringement Before choosing a domain name, research existing trademarks to ensure you are not infringing on someone else's brand or copyright. This could lead to legal consequences and damage your business's reputation. Learn how to trademark a domain name to avoid any issues. Use a reputable registrar When purchasing a custom domain, make sure to use a reputable registrar that offers reliable customer support and security measures for protecting your website. Is Wix a domain registrar ? Learn more. Choose the right extension While .com  is a widely recognized extension, there are other options like .info , .org , . co , .net ,  .store  or even niche options like .coffee (if it’s relevant to your business). Just ensure the extension is appropriate for your industry so customers can immediately connect it with your services.  Secure alternate versions If your primary domain name is available, consider purchasing alternative spellings, misspellings or variations as well. This ensures visitors are redirected to your business even if they make typos when entering your web address. Use a  redirect domain  strategy to seamlessly guide users to the correct site. Use tools to brainstorm Finding the perfect name can feel overwhelming, but a domain name generator can help spark ideas. Tools like the  Wix domain name generator  provide creative suggestions based on keywords you input.  How much does a custom domain cost?  A custom  domain price  typically ranges between $10 and $50 per year, depending on factors like the popularity of your chosen name and the extension (.com versus other options). Premium domains—short or highly coveted names, including some of the  most popular domain names —can cost significantly more. With a Wix plan, a custom domain is included, making it easier to get your website up and running. Learn more:   How to buy a domain name How to register a domain name How much does a domain name cost What are safe domains? Expert tip from Ofir Gvili, domains PMM at Wix:  “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” How to get a custom domain in 7 steps 01. Choose a domain name Start by brainstorming a domain name that is memorable, relevant to your brand and easy to spell. Use online tools like domain name generators to find unique and available ideas.  02. Check domain availability Perform a  domain name search  on a domain registrar or hosting platform to see if your desired domain name is available. If it's already taken, consider altering the name slightly or choosing a different extension. Explore various  types of domains , such as .com, .org or .net , to find the one that best suits your needs. Find the domain owner and registration details for a website with a  Whois domain lookup .  03. Register your domain Once you've found an available name, register it through a trusted domain registrar. Pay attention to the registration terms and consider securing the domain for multiple years.  I want to buy a domain, how do I go about doing it? 04. Select a hosting plan Choose a  hosting website  that fits your website's needs, such as speed, storage and scalability. Many providers also offer bundled deals with domain registration.  05. Connect domain to your website Set up your domain to point to your website by updating your DNS (Domain Name System)  settings. Your hosting provider should guide you through the technical process.  06. Design and publish your site Use a  website builder  or hire a developer to design a user-friendly and visually appealing site. Once completed, publish your site and start driving traffic.  07. Maintain and renew Regularly update your website content and monitor its performance. Renew your domain registration on time to avoid losing ownership of it. Looking for the perfect domain name? We’ve selected some of the  best domain registrars  to help you secure your custom name quickly and easily.  According to Rob Gold, VP of marketing communications at Intermedia:  “Investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue. This was a top priority for us, considering the line of work we do.” Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passports  they knew that securing a custom domain early was essential. While Erica already had a large following on social media, she wanted a website that could serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain does more than give your website a professional look. It establishes credibility, helps your brand stand out online and makes it easy for customers to find and remember you. For Erica and Shanticleer, registering their domain was one of the first steps to protect their business and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available, the name was decided. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Learn more: How to create a website What are custom domains FAQ Can I change my domain name later? Yes, it’s possible to update or   change your domain , but it’s important to understand the potential consequences. Changing your domain can impact your customer recognition and web traffic. To minimize disruptions, make sure to plan carefully, update all links and inform your audience ahead of time. Do I need to renew my domain yearly? Most domains are registered on an annual basis, though some providers offer multi-year options. Renewing on time prevents  domain expiration  and ensures you retain rights to your custom domain. Should I trademark my custom domain name?  While it’s not legally required, trademarking a domain name can add an extra layer of protection for your brand, especially if you’re in a competitive industry.  Why is owning a custom domain important for online campaigns? Custom domains often play a central role in online  marketing strategies . They act as touchpoints for customers to discover new services, promotions or offerings. If your campaign redirects users to a personalized domain, it not only improves engagement but also builds trust. What are the differences between a custom domain and a free one? A custom domain (e.g., yourbusiness.com) is one you pay for and can personalize, offering brand credibility and a professional, matching email address. In contrast, a free domain (e.g., yourbusiness.platform.com) is provided by website builders as the default and may often look less professional and lacking ownership. Free domains may have ads, limited customization if any, whereas custom domains provide full control over your branding.