Search Results

Ready to share your ideas with the world? Start your blog → With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website ? Why does every business seem to have one? You may even ask yourself, how can I start my own blog? In short, many individuals and businesses create a blog to share their ideas and expertise as well as boost their online presence. This article will answer your most pressing blogging questions and help you understand how and why blogs succeed, plus show how you can utilize them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  TL;DR: What is a blog? A blog is a regularly updated website or page written in a conversational tone, often sharing personal insights or professional expertise. Whether you're launching a business or building a personal brand, a blog helps you connect with readers and grow your presence online. In this guide, you’ll learn what a blog is, how it works the different types out there and why blogging is a smart move for just about anyone looking to build trust and stay visible. What makes a blog stand out? Feature Why it matters Fresh, consistent content Keeps your blog relevant and helps improve SEO Clear focus or niche Builds credibility and attracts the right audience Authentic voice Creates a stronger connection with your readers Visual elements Improves readability and adds personality through images, video or graphics SEO-friendly structure Boosts visibility with optimized headings, meta tags and keywords Engagement tools Lets readers interact with your content through comments, shares and CTAs Monetization potential Opens up opportunities to earn through affiliate links, products or ads What is a blog? Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is short for "weblog" (a combined version of the words “web” and “log”). At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates. In fact, many people even make money blogging as professional full-time bloggers. As the publishing world has evolved, and more of it has moved online, blogs have come to occupy a central position in this digital content world. Blogs are a source of knowledge, opinion and concrete advice. While not yet posed to replace journalism as an art form, people increasingly look to trusted blogs to find answers to their questions, or to learn how to do something. What makes blogs especially engaging is their informal and conversational style, making them feel approachable and relatable to readers. Another defining feature of blogs is how they organize content, with posts arranged in reverse chronological order. This means that the newest posts always appear first, keeping the most relevant or timely information front and center. Blogs are always evolving both in terms of how they're created and what they are used for. They can be a vehicle for creativity and for marketing. They're also increasingly created and read on mobile apps, as mobile blogging also comes into its own. Learn more: Website vs. blog , Website vs. blog vs. forums Source: Oxford Languages Who uses a blog? A variety of people use blogs, including individuals, businesses and organizations — both commercial and nonprofit. Bloggers range from hobbyists and influencers to professionals and experts in specific fields. Most blog users have a blog to share their personal experiences, opinions or creative work. Businesses and companies use blogs for marketing, customer engagement and SEO traffic. Educational institutions and nonprofits may also start a blog to share their research, updates and resources. Bloggers can be individuals starting a personal blog or they can be, usually, marketing employees of a business or organization. Bloggers can use a blog to write on anything, common types of blogs include fitness, travel, finance and business, technology and politics. Ultimately, anyone with an interest in communicating with an audience or sharing knowledge benefit from using a blog. What does a blog look like? A blog consists of a series of articles or posts. While the appearance of your blog can vary depending on the platform and design choices made by you as the blogger, here are some common elements you may find in a typical blog and include in your own, keeping in mind the importance of user experience design and web design. Header The top section of a blog often contains your blog's title or logo, along with a navigation menu that helps visitors explore different sections or categories of your blog. You might decide to categorize blogs from the same topic together, for repeat readers who are looking specifically from posts from that area of interest. Content body This is where the content of your blog posts is displayed. Each post usually includes a title, author name, date of publication, and the main content of the post, which can include text, images, videos, or other multimedia. Sidebar A blog may have a sidebar on one or both sides of the main content area. The sidebar often contains additional information or features such as a search bar, recent posts, popular posts, categories, tags, social media links, an about section, and advertisements. You can this part of your blog to help establish your blogs navigation, and site hierarchy to users and search engines. Comments Many blogs allow readers to leave comments on their posts. The comments section typically appears below the main content of each post and may include the ability for readers to reply to comments or upvote them. Before enabling comments on your blog, make sure you have the time and resources to manage comments effectively. You'll need to monitor them for spammy messages which should be deleted, or for messages from genuine readers who you'll need to connect with. Footer The bottom section of your blog usually contains copyright information, links to your privacy policy and terms of service, additional navigation links, and sometimes widgets like a subscription form, social media icons (social share buttons) , or related posts. Blog designs can vary greatly depending on the theme, customization options, and personal preferences that you chose. These elements provide a general overview of what a blog looks like, but blogs may have unique layouts or additional features based on your chosen platform and your design choices. Generally to create and manage a blog, you'll need a blog platform or CMS . Within this you'll also need a domain name and web hosting service like Wix hosting . Ready to start blogging today? Get started with Wix . Types of blogs Different types of blogs cover varying topics, from food and fashion to marketing. Blogs are composed of individual posts on more specific subjects within the blog’s field of expertise. To get started with blogs on social media, check out microblogging . These posts often serve as a platform for discussions, as many blogs have active comments sections. You can think of a blog almost as a newspaper that adds articles and continually maintains the archive. Whether you’ve seen stand-alone blogs or blogs as website sections, you’ve probably encountered blog examples all over the internet. Some of the most popular types of blogs in the blogosphere include: Food blogs Travel blogs Health blogs Fitness blogs Lifestyle blogs Fashion blogs Beauty blogs Parenting blogs, Mom Blogs Business blogs, Finance blogs , Tech blogs Sports blogs Art blogs, Poetry blogs Music blogs Gaming blogs Coaching blogs Interior design blogs Want to learn more about blogging? Visit Wix Learn . Website vs. blog As you now know, a blog often deals with a given topic and is updated with regular posts, mostly in the form of articles. Websites, however, are often broken down into inner explanatory pages, each with varying purposes. This can mean anything from an FAQ page to a welcoming homepage design. These pages are occasionally updated, making a website more static than a blog. Oftentimes websites have internal blogs, while other websites are entirely blogs without any additional pages. When blogs are a section of a larger website, the website provides the bulk of the information and uses a blog feature to keep users updated and engaged. For example, think of an online store that also offers a blog about their various products and how to use them. Blogs that make up the entire website usually rely on the content itself rather than sell a product or market a service. Fashion blog template Importance of blogs Whether it’s personal or professional, a blog provides endless opportunities for a website’s traffic growth. Not to mention, the popularity of blogs hasn't diminished. In fact, the opposite is true: As Neal Shaffer, founder of the digital marketing consultancy PDCA Social says, blogging isn’t dead , “blogs are useful for a lot more than just sharing your thoughts. In fact, 60% of consumers will buy something after they’ve read a blog post on the topic.” Blogging is still important today, for establishing your web present and for the following reasons. Relationship and community building Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. They're an impactful form of information exchange. Essentially, blogs have become a social platform unto themselves and a central part of online community building. For this reason blogs are also a key part of brand management. Your content creation efforts, published via a blog can be used to represent your brand, its values and your products. Monetization Another reason why blogging has become so popular is that many people have started monetizing their blogs . Bloggers tend to make money off of advertisements in a couple of different forms. One of the most common types of advertisements is affiliate marketing . Since bloggers often discuss a given topic and experience in their field, they are reliable sources for those topics. For example, if you've started a travel blog and write about your experiences and what you did in various destinations, your readers might follow your advice. Because you provide information about travel attractions and promote them to your readers, those travel attractions might be willing to pay you to increase their visitor count. Bloggers could also make money on digital ads through an advertising network (such as Google Adsense) or sell their blogs to larger media entities. Easy to create On a technical note, blogs have surged because it has become easy for individuals to create and update their own blogs regularly using a code-less website building platform. And because blogs are about any topic of choice, anyone can choose to create their own. Still not convinced? Let our blogging for beginners guide show you how. Get your blog started with these totally customizable blog website templates Blog templates Personal blog templates Food and travel blog templates Fashion and beauty blog templates News and business blog templates Music podcast blog template Blogging for business, why it matters Here are three ways blogging for business can help you promote your business. Keep customers up to date Most businesses have turned to blogging as an effective form of digital distribution to effectively keep customers or clients up to date. Since blogs are updated regularly, they enable businesses to share company changes, inform users about deals and provide the best tips possible for using their product. Inbound marketing opportunities Blogs also allow businesses to provide a wider breadth of content, thereby helping them attract a larger audience of readers. This tactic is called inbound marketing, and is the act of creating content to draw your audience to your brand. Let’s say you sell flowers and your site offers various bouquets. Logically, anyone looking to buy flowers can find what they need on your site. But, if you come up with relevant blog content ideas with posts like, “How to Care for Your Flowers” then people who aren’t explicitly looking to buy flowers, but searching for similar keywords, could reach your site. You drive traffic to your site as a result. A blog can be an important of wider marketing strategies and more specific content marketing efforts. Blog posts can be repurposed and shared on social media platforms too as part of your social media marketing work. SEO SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines might increase exposure of that website, allowing it to appear closer to the top of the results page. And, of course, the closer to the top of the results a site gets, the more likely people will click on it. Additionally, search engines often look for fresh and timely content. While many websites have relatively static content, a regularly-updated blog provides the perfect forum for content changes. While SEO can feel a bit intimidating, these SEO for bloggers tips can help ease the process. "Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts." - Idan Cohen, SEO growth specialist at Wix Why start a professional blog? A blog is an excellent way to establish your professional expertise in a given field. When you include practical information and regularly updated guides, you present yourself as an authority in your line of work and a leader in your field. Blogging as an expert can also open the door for potential monetization and turning your blog into a career. Read also: Why start a blog? Experts weigh in. Professional food blog template Why start a personal blog? Blogs allow individuals to share updates with friends and family. For example, if you're traveling somewhere exotic and want to share photos and info about your trip with a number of different people, you can direct them to a centralized blog. Personal blog template How to start a blog? Now that you’ve learned all about blog essentials, you’re ready to start a blog . First, head to a website builder and create an account in order to start learning how to make a website . Then, choose your favorite customizable blog template to fit the style and needs of your blog design . Finally, you add your authentic content, create blog posts and hit publish. As you plan your blogging strategy you may be wondering, how much does it cost to start a blog ? You may encounter different expenses like domain name registration and web hosting fees. It's important to understand the potential costs of blogging so you can make a better informed decision about how to pursue your blogging goals.  Looking to start a blog quickly? An AI website builder , or even an AI store builder for those looking to expand into eCommerce, can help you get up and running fast. What to include in a blog Once you’ve created your blog, it’s time to think about your blog posts. When figuring out your content type, think about your target audience. Be sure to produce evergreen copy and regularly update your blog content. Blog posts should be relatively easy to read and understand, but should nonetheless provide a complete summary of the topic at hand. Check out this article for a complete explanation of how to write a blog post and read through our best blog post templates for inspiration. Writing a blog starts with knowing how to write a catchy blog title . The title is the first thing that readers see before they even reach your blog. Your title will appear on Google, and most potential readers will judge you by those few words alone. Consider what keywords people would search for to get to your blog or blog post. If you need guidance, a blog title generator can point you in the right direction. By getting into your readers’ minds, you can optimize your blog and your writing to become a content powerhouse. Key characteristics of a blog Blogs stand out from traditional websites because they’re built for ongoing conversation, fresh ideas and dynamic content. Here are the core features that define them: Regular updates:  Blogs grow through consistent publishing and give readers a reason to return. Reverse chronological order:  New posts appear at the top so visitors can quickly find what’s fresh and relevant. Interactive by design:  Blogs invite readers to comment and engage with the author and community. A clear focus:  Most blogs center around a specific niche, helping you build authority and attract the right audience. Use of multimedia:  Blogs often combine text with images, videos or podcasts to create a richer experience. How to make your blog succeed? After launching your blog, you can add elements to your blog to please both readers and Google. Those elements range from quick supplements, such as adding quality visuals to your blog posts, to doing intensive keyword research for SEO purposes. To get a full sense of how to boost your blog, check out these essential blogging tools . You'll also want to understand more about your blog analytics - how it's performing in terms of how much traffic it generates and where that traffic is coming from. How to promote your blog You also need to know how to promote your blog to make it successful. There are many ways to promote your blog, but some of the most effective methods include: Social media: Sharing your blog posts on social media is a great way to reach a wider audience and drive traffic to your blog. Be sure to use relevant hashtags and tag other users to increase your reach. Email marketing : If you have a list of subscribers, you can send them email newsletters with links to your latest blog posts. This is a great way to stay in touch with your audience and keep them coming back to your blog for more. Guest blogging : Guest blogging is a great way to get your name out there and reach a new audience. When you guest post on another blog, you write an article for their site and include a link back to your own blog. SEO : Search engine optimization (SEO) is the process of optimizing your blog so that it ranks higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your blog is more likely to show up in the results. Paid advertising: Paid advertising can be a great way to reach a larger audience and drive traffic to your blog quickly. However, it's important to note that paid advertising can be expensive, so you'll need to set a budget and track your results to make sure it's worth the investment. While social media is an accessible blog promotion channel for most, look at these highly recommended tips for how to promote your blog . Here’s to becoming the next viral sensation. What is a blog? FAQ What is a blog post? A blog post is an article or entry that is published on a blog. A blog, short for "weblog," is a platform or website where individuals or businesses can share their thoughts, ideas, opinions or information. What is a blog post used for? It depends on the goal of the blog, and the person or business running it. Blogs can be used to share information and opinions. They can also be used for marketing purposes, to showcase products or company developments. Blogs can also be used as part of an SEO strategy to generate traffic from search. Blogs are great for building authority in. a specific or broad range of topics. Where to start with writing a blog post? Begin writing a blog post by first defining your topic and target audience. Craft a compelling headline to grab attention then outline any key points and structure your content logically. Start with an engaging introduction, addressing the reader's pain points or interests. Next comes the body with supporting details and a clear narrative. Conclude your blog post with a strong call-to-action or summary. What is blog writing? Blog writing is the creating of engaging, informative or entertaining content for blogs, often incorporating personal insights, expert knowledge or commentary on various topics to attract and retain readers. Blog writing is now often considered a writing discipline of its own and blogging is now considered a professional career in its own right. How do bloggers make money? Bloggers earn money through several strategies, such as displaying ads, earning affiliate commissions by promoting products or creating sponsored content in collaboration with brands. They can also sell their own products or services, such as eBooks, online courses or consulting. Memberships, subscriptions or hosting events like webinars are other ways bloggers generate income. What’s the difference between a blog and a website? A blog is a type of website focused on regularly updated content, often shared in a conversational and engaging style. Blogs typically showcase posts in reverse chronological order and encourage reader interaction, like comments. A website, on the other hand, is a broader online entity that can serve various purposes, from displaying static pages to hosting eCommerce stores or portfolios. While all blogs are websites, not all websites are blogs. How do I make sure my blog isn't obsolete? Keep your blog relevant by sharing authentic content that connects with your audience. Focus on unique perspectives, personal stories and genuine insights. Regularly update your posts to stay accurate and reflect current trends while staying true to your brand’s voice and values. Engage with your readers through comments and social media to build a strong loyal community. Remember, quality always beats quantity—well-crafted meaningful posts will stand out and make a lasting impact. Instead of chasing the algorithm or other metrics, prioritize building a real human connection with your audience. What not to include in a blog? When writing your blog, focus on giving your readers something useful and engaging. Skip the sales pitch and outdated information—that only drives people away. Don’t overwhelm them with big, unbroken blocks of text. Avoid anything that doesn’t add real value or speak to their needs. Instead, keep it fresh, clear and easy to read with short paragraphs and relevant content.

The perfect domain is just a click away: claim your domain →   When starting a business , every dollar counts. So, when we’re asked, “How much are you willing to pay for a domain?,” many of us are probably tempted to answer, “As little as possible.” (Some of us might even recall googling “ how to get a free domain ” when we were learning how to create a website  for the first time.) But for others, a domain name might be worth more than you’d think. Some are willing to spend hundreds, if not thousands, of dollars a year on the right domain for their brand.  To get to the bottom of it, we asked several business owners what makes a domain worth a higher price. Below are their top reasons.  Brand recognition Brand credibility Email credibility SEO benefits Local SEO Bundled services Existing domain authority Long-term brand value Competitiveness and future-proofing Brand recognition “We pay more than $100 a year for certain domain names, but only when they hold a strategic edge,” says Alan Carr , creative director at Webpop Design , a design agency based in London. “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” Cyrus Partow , CEO of ShipTheDeal , similarly notes, “I found that investing $250 a year in ShipTheDeal.com was worth every penny since it perfectly matches our brand and instantly tells visitors what we do. After trying cheaper alternatives with hyphens and longer names that confused customers, I realized a clean, memorable domain actually saves money in marketing and builds more trust with shoppers.” “I've noticed our domain name actually becomes a conversation starter at networking events and helps potential sellers remember us,” says founder Shannon Beatty  about her business House Buying Girls . “HouseBuyingGirls.com costs us $150 annually, and it helps us stand out in the male-dominated real estate investing space.” Adam Garcia , founder of The Stock Dork , pays upwards of $2,500 a year for his premium domain. “TheStockDork.com is a memorable, quirky domain that helps us stand out in the crowded financial advice space and makes our brand more approachable for new investors. Last year alone, our domain name helped drive over 100,000 organic visits, since people actually remember and type it directly, rather than having to search for us on Google.”  Related reading: What is a domain name?  The basics of web infrastructure   How to choose a domain name Brand credibility  According to Hilary Schultz , owner of Bright Bid Homes , “BrightBidHomes.com costs us about $200 annually, and while it seemed steep at first, having a catchy, memorable domain has been crucial for our word-of-mouth referrals. When comparing it to our monthly marketing budget and the value of even one closed deal, the domain cost  is actually quite minimal for the professional image and trust it helps build with potential clients.” Chief marketing officer of Penfriend , Tim Hanson , shares similar sentiments: “Penfriend.ai costs significantly more than a standard .com  domain because it's a .ai TLD . In our case, it was a no-brainer because we're an AI company, and having that .ai extension instantly communicates what we do…Our simple value calculation goes like this: If having a .ai domain helps close even one enterprise deal faster by adding legitimacy (which it has), it's paid for itself many times over. Sometimes the ‘expensive’ option is actually the cheapest when you look at the bigger picture of what you're trying to achieve.” Learn more: How much does a domain cost? Email credibility  “I shell out over $100 yearly for domains without flinching,” states InboxArmy  CEO, Scott Cohen . “While securing domains for InboxArmy, I never settled for clunky or forgettable options. A clean, professional URL  radiates credibility, which is especially crucial to email marketing where trust determines whether messages land or die. I watch businesses cut corners with hyphenated domains or weird extensions, then scramble when they lose traffic to the obvious .com version.”  “Sure, I'd skip the premium if the domain won't impact trust or sales. But most people don't grasp a domain's worth until poor choices cost them business. And frankly, I'd rather invest early than regret it later,” he adds.  SEO benefits  “Over time, AI-centric SEO, generative search optimization and evolving search dynamics will make domain names even more valuable. A generic name like ‘SEO Wizard’ or ‘SEO Rockstar’ won't cut it anymore,” states Bhavik Sarkhedi , founder of Ohh My Brand . Bhavik spends between $250 to $350 on domains for his businesses, which all flaunt unique names (like 'Dad of Ad' and ‘Taletel’ to name a few).  “You need a name that commands attention. Both my domains already rank well with minimal backlinks, proving their potential. Assessing a domain's true value today is difficult, but the long-term outlook is that clear-strong domain names will matter more than ever,” he notes.  “Justifying over $100 for a domain annually can be worth it in certain cases,” says another founder, Cache Merrill  who started software company Zibtek . “I have purchased premium domains for projects where brand equity and SEO were fundamental…For example, we once bought a short, keyword domain for a SaaS product, and the direct traffic alone was able to lower the customer acquisition cost.” “In my experience, businesses that rely heavily on search-driven customers often find the investment well worth it,” further adds Stefan Van der Vlag , AI expert and founder of Clepher . “I believe in investing wisely in your online presence by choosing a premium keyword domain. This can save money in the long run by reducing the need for constant paid advertisements and increasing website visibility.” Looking for extra SEO support? Check out Wix's full suite of SEO features . Local SEO  When it comes to SEO, a clear and specific domain name can make it easier for local businesses to get found online.  Case in point: “A strong domain name matters in the legal industry,” says Justin Lovely , owner of the Lovely Law Firm Injury Lawyers . “If a premium domain contains high-intent keywords—like "[City]InjuryLawyer.com"—it can boost search rankings, increase trust and drive organic leads. When potential clients search for representation, they click on what feels authoritative and local.” That said, “some businesses overpay for domains that add no real value. If the name is too long, hard to spell or unrelated to a practice area, it won't generate leads…The real test is whether the domain contributes to signed cases. If it doesn't, a standard domain at a fraction of the cost may be just as effective,” says Justin.  Jessica Henderson , founder of Sell My House Fast Houston TX , echoes this belief. “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually.  “After switching to SellMyHouseFastHouston.com, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.”  Bundled services   “Some business owners might pay more [for their domains because of the] inclusion of bundled services,” states senior link building analyst at Mavlers , Kumar Abhinav . “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS  services, SSL certificates, a free domain name or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial. “Ultimately, the value of paying a premium for a domain comes down to ROI…for smaller businesses or startups, it's essential to balance the cost with current needs and budget constraints.” Existing domain authority   “Why beg for authority when you can inherit it?” asks Milosz Krasinski , international SEO consultant and owner of Chilli Fruit Web Consulting .  “Paying [for a premium domain] isn't just about owning a name, but about stepping into existing authority instead of fighting for scraps. If I can pick up a domain that already has trust, backlinks and history, I'm not starting at zero. I'm walking into a space where search engines already see value. “I've grabbed domains with links from sites that I'd never land through cold outreach, and that alone saves months of effort…A strong domain means I can skip the slow climb, push quality content and rank faster. It's just working smarter. “When I size up a domain, I don't just skim DR or traffic. I dig deep—who owned it, who linked to it and did Google ever slap it down? A domain isn't just a URL. If it's got the right domain history  and weight, it's a business asset—and those don't come cheap.” Long-term brand value “It cannot be expressed in numeric value, but I would say that the name of our domain is at least 5% of our brand value,” estimates Kacper Rafalski , demand generation team leader at Netguru . He elaborates that “companies tend to become victims of their own success, as the pricing for the domain increases with the popularity of their website . “Being an established company, with a big reputation in Europe, the pricing on our domain has seen an increase over the last few years. We've missed the chance to expand the plan for more years and had to renew it from scratch, and all of a sudden the pricing went to around $110 per year.  “If we were a smaller company, we probably would have been encouraged to look for a new domain, but the costs of change and potential traffic loss weren't worth it. The value of our domain is purely from the branding perspective. We could move the whole content, redirect all the SEO value and links we have, but the branding is what makes the domain name important to us.” Learn more about how to redirect a domain .  Competitiveness and future-proofing   “I pay $125 per year for my domain AllFilters.com, which is absolutely worth it because I believe that investing in a premium domain is important for brand protection and future-proofing. Owning a high-quality, easy-to-remember domain…prevents competitors from taking similar names and diluting my market presence,” says Shu Saito , CEO and founder of All Filters .  “Another benefit has been the increased partnership opportunities. Since the domain directly reflects what we offer, it makes collaborations with other companies or influencers in the filtration industry smoother,” Shu adds.  Similarly, Alan from Webpop Design states, “Assessing value goes beyond instinct. We analyze search relevance, direct traffic potential and resale history to determine if a domain holds long-term worth. Some investments age like fine wine, gaining traction with time, while others serve a specific campaign before being retired. The real measure comes from performance, if the domain consistently brings in the right audience or positions the brand ahead of competitors, the investment speaks for itself.”  On another note, “investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue,” says Rob Gold , VP of marketing communications at Intermedia , a cloud communication company. “This was a top priority for us, considering the line of work we do.” Read also:  Tips for future-proofing your domain Domain name trends  you won’t want to ignore So, when is a premium domain worth the extra cash?  To be clear, a premium domain isn’t for everyone. As Natalia Lavrenenko , UGC and marketing manager at Rathly , points out, “Keeping domain expenses [low] lets funds go towards other growth projects.” Manager director at Insurance Panda , James Shaffer , also warns against purchasing a premium domain just because it’s trendy or as a substitute for a name that’s already taken. “If the .com is taken and you’re paying extra for a .biz, .info or some other odd extension, you’re probably losing traffic to the ‘real’ owner.”  To properly assess the value of a domain, think about factors like brandability, memorability, credibility, organic authority and/or resale value. Or, as James puts it, “If a domain is driving business, justifying the cost is easy. If it’s just sitting there, you might be better off cutting your losses.”

The perfect domain is just a click away:  claim your domain → GoDaddy is a popular and widely recognized option for domain registration, but it’s far from the only choice. If you’re looking for a GoDaddy alternative for domain registration, other providers may offer more flexibility, better pricing or easier ways to manage your domain and website in one place. Some platforms combine domain registration  with email hosting, making it easier to get started without juggling multiple services. We’ll break down how GoDaddy alternative domain registration options compare to GoDaddy itself across features like domain registration, email hosting and website builder  tools. By the end, you’ll have a clear picture of which alternatives are worth considering for your next website. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: GoDaddy alternative domain registration GoDaddy is known for offering website hosting, domains, business email and website builder tools, but its separate services and rising prices aren’t the right fit for everyone.  You’ll see when all-in-one platforms like Wix  make sense versus more customizable hosting providers. The article also includes side-by-side comparisons, common GoDaddy drawbacks and guidance for choosing the right option based on the level of control, simplicity and scalability you need. What you’ll learn: When it might make sense to switch from GoDaddy The best alternatives for domain registration Top email hosting options to suit your workflow Hosting alternatives tailored to your specific needs The best website builders for small businesses   GoDaddy alternative topics Platform considerations GoDaddy alternative domain registration GoDaddy isn’t the only strong option for domain registration. Alternatives may offer better renewal pricing, including privacy or easier long-term management. Domain registration considerations The most important factors are renewal costs, WHOIS privacy, DNS control and how easy it is to transfer your domain later. Free domain registration Free domains are usually included for the first year with a paid plan and renews at standard rates, so long-term cost and ownership matter more than the upfront offer. Email hosting alternatives GoDaddy’s Microsoft 365 email works well for some users, but other providers may offer better integrations, pricing or flexibility depending on your workflow. Website hosting options All-in-one platforms simplify hosting and maintenance, while customizable hosts give more control for advanced or content-heavy sites. All-in-one vs separate services Platforms like Wix work best if you want domains, hosting, business email and a website builder managed in one place, while modular setups suit users who want to mix providers. Website builders for small businesses Small businesses often benefit from website builders that include hosting, security, eCommerce tools and easy site management in a single dashboard. Choosing the right platform The best option depends on how much control you want, how hands-on you plan to be and how much you expect your site to grow over time. GoDaddy alternative domain registration Many people look for alternatives to GoDaddy for domain registration. The first-year price might be attractive, but factors like renewal costs, domain privacy protection  and domain name management  often matter more in the long run. Here are some popular alternatives worth considering: Wix Namecheap Squarespace (Domains) Cloudflare Registrar 01. Wix Wix brings together domain registration, free website hosting  and website building tools into one handy platform. It also includes an AI website builder , along with an AI-powered  domain name generator  and allows you to perform a  domain name search . If you’re looking for a one-stop shop, this is a great choice. Many of Wix’s annual plans come with a free domain for the first year, helping you get started right away. The Wix dashboard makes managing your domain, DNS settings and connecting to your Wix site super simple. Plus,  WHOIS domain  privacy is included for free on eligible domains, and setting up an SSL certificate or a  business email  is straightforward. If you want everything for your site in one place, Wix is a convenient and user-friendly option. Pricing: Free domain for the first year with a paid plan. Renews at a standard rate.  Found the perfect name for your business? Lock in your domain  before someone else does. Learn more: What is a domain name? How many domain names are there? How to register a domain name 02. Namecheap Namecheap specializes in domains offering transparent pricing, often lower renewal rates than GoDaddy and free WHOIS privacy for most extensions. Its interface supports bulk domain management, easy DNS editing and domain transfers. Namecheap is a good choice if you only need domain registration and prefer a standalone service without bundled hosting or email. Pricing: A .com domain costs $14.98 per year, with a discounted rate in the first year. Learn more:  How to choose a domain registrar Best domain registrars 03. Squarespace (Domains) With Squarespace you can register domains separately or link them directly to your Squarespace site. Your privacy is automatically protected and renewal pricing is clear. Squarespace’s DNS controls let you use custom records email forwarding and third-party integrations. This makes it a good fit if you want some control without juggling multiple platforms. Pricing: : Free domain for the first year with a paid plan. Renews at a standard rate.  Learn more:  Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace 04. Cloudflare Registrar Cloudflare Registrar offers domains at wholesale pricing with no markup, making it potentially cheaper over the long term. WHOIS privacy is automatically included. It’s perfect for experienced users who want total control over DNS, security features like DNSSEC and integration with Cloudflare’s performance and protection services. This option might be too advanced for beginners but provides the most detailed technical control. Pricing: Domain pricing is determined by the extension and shown after you search for a domain. Learn more: How much does a domain name cost? What is TLD? How to buy a domain name Key factors to consider when choosing a domain registrar: First-year and renewal pricing:  Compare initial offers and standard renewal fees to avoid unexpected costs. WHOIS privacy:  Protects your personal information from being publicly listed in the WHOIS database. Some providers include it for free while others charge extra.   DNS management:  Look for flexible DNS records, subdomain control and easy integration with third-party services.  Domain transfers:  Check domain transfer  policies, costs and the time it takes to move your domain if needed. Learn more: What is domain privacy How to transfer a domain name Editor’s note: All prices and information in this article are accurate as of January 2026 and are subject to change. Please check the provider’s website for the most up-to-date details. GoDaddy alternatives for free domain registration Many registrars advertise “free” domain registration but it’s important to understand what that actually means. Typically, a free domain  is included only for the first year and comes bundled with a paid website, hosting or email plan. After the initial period, the domain will renew at the standard rate which can be higher than first-year pricing. When looking at free domain offers, keep an eye on these things: Eligibility requirements:  Some offers only apply to specific domain extensions ( .com, .net or .org ) or certain hosting plans. Renewal costs:  Check the regular annual rate before signing up. What seems free upfront can become expensive over time if renewal fees are high. Ownership and control:  Make sure the domain is registered in your name. Some providers keep partial control until the plan is active which can complicate transfers. Transfer policies:  If you decide to move your domain later, review how long you have to wait, any fees and the steps needed for a smooth transfer. Privacy protection:  Free domains may not always include WHOIS privacy which could expose your personal details. Free domain offers are great if you’re already planning to invest in a hosting or website plan and want everything managed in one place. They’re a convenient starting point but it’s important to understand the fine print on renewal fees, ownership and transferability to avoid surprises later. Alternative to GoDaddy email hosting GoDaddy offers professional email with Microsoft 365, but it may not meet everyone's needs for pricing, features or integrations. When evaluating email hosts, consider: Storage : Does the plan offer enough space for all your emails and attachments? Integration : Will it connect with the other business tools you love? Security : Are there features like spam filtering encryption and backups? Support : Is there an expert you can talk to when you need help? Email hosting alternatives Here are some top email hosting options that let you connect your domain, manage multiple accounts and stay organized with the tools your team already uses. Wix With Wix, you can get a business email powered by Google Workspace and easily connect your Wix domain. Create a professional email that matches your site (like info@yourdomain.com). This helps you set up multiple team accounts, boosts your email deliverability and syncs with all the Google Workspace tools you know and love like Calendar, Drive and Docs. Plus you can use cool features like Smart Compose, email scheduling and built-in chat to manage your inbox like a pro. You can set it all up right from your Wix dashboard. Google Workspace You can create a professional email that connects to your domain and works with all the Google apps you know like Drive, Docs and Calendar. Since it works with most domains, you have the flexibility to use it even if your domain isn’t from your site builder. Microsoft 365 You can create an Outlook email and get all the classic Office apps like Word Excel and PowerPoint. This is a great choice for teams already familiar with Microsoft tools. It comes with solid security, advanced spam protection and one central place to manage everything. You can handle multiple accounts, create shared mailboxes and connect with Teams and OneDrive to get work done together. Zoho Mail Zoho Mail is an affordable email choice for small to medium teams. It gives you good security and admin control without making you buy a whole suite of apps. You'll get features like multiple user accounts, domain-based email, spam filters and mobile access. Zoho also works with other Zoho apps and third-party tools, making it a flexible option as your team grows. Learn more: How to create a business email Hosting alternatives for every website type GoDaddy offers shared and VPS hosting but not every site needs the same setup. Depending on your business goals and growth plans you might prefer platforms that handle everything for you, give you full control over customization or are optimized for online stores. Here’s a look at practical hosting options and what each type offers so you can find the perfect fit. Learn more: What is web hosting? How to host a website What is wix hosting All-in-one hosting platforms Platforms like Wix include hosting with all premium plans. They handle infrastructure, security updates, scaling and backups automatically so you don’t need to manage servers. These platforms are ideal if you want a fast, reliable site with minimal technical work. Many include built-in tools for SEO, automated backups, performance monitoring and simple analytics. They also offer drag-and-drop editors, integrated forms and email marketing tools so you can manage content, customer communication and basic marketing from one dashboard. Customizable hosting Providers like Bluehost, SiteGround and Kinsta give you more control over your hosting environment. You can choose server types, configure caching and performance settings, install custom software and access staging environments to test changes before going live. These options are great for developers or teams with content-heavy or complex sites that want more flexibility with themes, plugins and code. You also get access to detailed analytics, server-level security and more advanced backup tools. Wix offers plenty of room for customization too. With Velo by Wix you can add your own JavaScript APIs, custom CSS and databases. This lets you build advanced website features without worrying about server management. If you need server-level changes you can check out Wix's enterprise solutions. Ecommerce-focused hosting Platforms like Wix, Shopify, BigCommerce and WooCommerce-specific hosting are optimized for online stores. They include SSL certificates, daily backups, PCI-compliant checkout, inventory management and secure payment processing. Many also offer performance monitoring for high-traffic sales periods, abandoned cart recovery and built-in integrations with shipping providers and marketing tools. Wix eCommerce hosting Wix’s eCommerce website design and hosting gives you fast, secure and reliable hosting so your store is always up and running. Hosting includes an SSL certificate to protect customer data and the built-in infrastructure to support physical, digital or dropshipping products. Wix’s servers handle your payment processing, shipping options and automated tax calculations so your orders and inventory management run smoothly. Wix hosting lets you customize your storefront, galleries and filters and add integrations via the Wix App Market. Learn more:  How much does it cost to host a website? Best website hosting providers Best website hosting for small business GoDaddy vs Wix: a side-by-side overview GoDaddy and Wix both provide domains, hosting and email, but they do it differently. GoDaddy lets you manage domain registration, hosting, email and site tools separately. This gives you the flexibility to pick and choose different providers. Wix, on the other hand, puts all these services together on one platform. This makes it a breeze to manage everything from a single dashboard and is perfect for anyone who wants a simple, all-in-one solution. GoDaddy vs Wix: feature comparison and use cases Feature GoDaddy Wix Domain registration Strong focus, flexible management, supports multiple domain extensions Included with platform, easy setup, automatically linked to your site Hosting Modular plans (shared, VPS), performance varies by plan Included with premium plans, automatically updated, scalable, secure cloud hosting Email Microsoft 365 integration, separate management, choice of plans Integrated business email, managed in dashboard, scalable for teams Website creation Separate website builder tools, less integrated, requires setup Drag-and-drop builder included, templates, centralized management, no separate setup needed Customization & flexibility Full server-level control on higher-tier plans, supports custom software Limited server-level options, advanced functionality via Velo (custom code, APIs, integrations) Ecommerce support Requires separate ecommerce tools or plugins Built-in ecommerce hosting, SSL, payment options, inventory management, tax automation Management Multiple dashboards for different services, more manual coordination Single dashboard for domains, hosting, email and site, easy monitoring Best for Users who want to choose and manage each service separately Users who want an all-in-one, managed solution with minimal technical work Alternatives to GoDaddy website builder Wix is a top alternative to GoDaddy, offering powerful design tools and an intuitive  drag-and-drop website builder . With a large library of customizable, industry-specific templates and AI-powered features, it makes website creation easy—even for beginners.  "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead (outbound) at Wix 6 best GoDaddy alternatives Wix Wix Studio Hostinger Squarespace WordPress Shopify 01. Wix Wix is your go-to platform if you're looking for an alternative to GoDaddy. With its drag-and-drop builder, free website hosting, over 2,000  website templates  and powerful AI features, you can build a site that looks great and runs smoothly without a hassle. Want to  start a blog ? Wix makes it easy to grow your audience and even turn your content into a source of income. Want to start an eCommerce store? You can easily handle payments, inventory and marketing all from within the platform. Plus, it's built with  scalability , site reliability, 99.99%  uptime  and top-tier website performance in mind. This way, your site stays reliable and fast, even when traffic grows. Key features: AI website builder  with an infrastructure built for scale Built-in  SEO features  to help your website get found on search engines, including sitemaps with automatic updates Wix Analytics  to get actionable insights about your site Enterprise-grade security to thwart cyber threats Logo maker  to help build your brand identity Learn more: Cheap website builder Best AI website builder Best website builders for SEO  Free website builders  Best website builder for small business  Personal website builders  Best one-page website builders You can also read  Wix reviews  direct from users who've built a website or started a business. Why Wix is an alternative to GoDaddy: Wix makes it easy to design, manage and grow your website with powerful tools, smart AI and hundreds of customizable templates. Wix also handles sitemaps automatically, keeping search engines updated whenever you create or edit a page. GoDaddy, however, requires manual submissions. With Wix, saving time and boosting your site’s visibility comes built in, so you can focus on building the website you’ve always wanted. Pricing:  Free plan available. Paid plans at $17/month (billed annually). Month-to-month plans are also available.  "One of the reasons why I love Wix and chose Wix for my website: it’s a whole business tool. You can handle everything on there for your whole business—it’s crazy. The thing that I loved about it over all of the other platforms out there is that you’re able to customize everything on your website so that it’s really yours." - Angus Willows, founder of Kangaroo Hangers Learn more: How to monetize a website How to make a Wix website How to make a business website 02. Wix Studio Wix Studio  is perfect for enterprises and agencies that want to build their online presence. It offers advanced   design capabilities with over 360  responsive templates  to help you create exceptional sites. Want to add movement and make your website more engaging? You’ve got plenty of design options, from hover effects to looping animations and even mouse parallax. You can also tweak the CSS to add your own styles and make elements interactive if you're the kind of person who likes to fine-tune every detail. Key features: Multi-cloud hosting with 99.99% uptime Free custom domain name for one year Wix Studio eCommerce  to create and grow your online store Wix Studio AI tools  to speed up your workflows and transform how your team works Wix Studio SEO tools  to boost your search engine rankings, including dynamic XML sitemaps Marketing integrations  with social media and analytics tools to improve your  marketing strategies Website analytics to help you gain insights into visitor behavior, site traffic and revenue Top-notch security features for threat prevention and real-time detection Blogging tools to grow your online community Why Wix Studio is an alternative to GoDaddy:  Wix Studio offers advanced AI-powered tools and extra design flexibility for enterprises and agencies looking to grow their online presence. Pricing:  Plans start at $19/month (billed annually). Month-to-month plans are also available. 03. Hostinger Hostinger is primarily known for its web hosting services, which offer 99.9% uptime. The platform also has website building and domain registrar services. You can search a domain to see if your preferred name is available. If not, Hostinger's AI domain name generator can suggest creative alternatives based on your brand or project description. Once you’ve secured your domain, you can choose from more than 170 customizable website templates or use Hostinger’s AI-powered website builder to create your portfolio, online store or blog in minutes. Key features: Ecommerce tools to help you launch and grow your online business AI tools, including an AI writer to generate SEO-friendly content and an AI logo generator Free domain for a year Automatic sitemap creation so your website can get found on search engines Security tools, like SSL certificates to keep your website data safe Why Hostinger is an alternative to GoDaddy:  Hostinger offers affordable pricing, reliable performance and a user-friendly experience. With competitive hosting plans, a free domain on select plans and an easy-to-use website builder, it’s a strong option for individuals and businesses looking to create a website. Pricing:  Paid website plans start at $2.49/month, while paid hosting plans start at $3.49/month with a 12-month plan (billed annually). Month-to-month plans are also available.  Learn more: What is a domain name? How many domain names are there? What is web hosting? How to host a website 04. Squarespace Squarespace offers a library of over 190 templates, special fonts and curated color palettes to help you create a site that reflects your personal style. Just pick a  website design , add your  web pages  and edit them with the drag-and-drop editor. You can also use Squarespace's Blueprint AI to create your site much faster. Every Squarespace plan includes reliable web hosting with a 99.9% uptime guarantee, so you can focus on creating your site instead of the technical details. Key features: AI-powered tool to check domain name availability and a free custom domain for one year  Marketing and social media features to promote your business Automatic sitemaps and other  website SEO  tools to boost your site’s visibility eCommerce features for creating and growing your online store Website analytics to help you gain powerful insights Blogging tools to create a personalized blog Logo maker to design a unique brand logo. SSL certificates for  website security  (included only for domains pointing to Squarespace websites)  Why Squarespace is an alternative to GoDaddy:  Squarespace offers an array of features to speed up the  website development  process. You also get built-in SEO, marketing and eCommerce features, so you don’t have to juggle multiple apps or pay additional costs. Pricing: Paid plans start at $16/month (billed annually). Month-to-month plans are also available.  Learn more: How to make a website accessible How to make a website mobile-friendly 05. WordPress WordPress offers numerous  web design  tools to create different  types of websites . For example, you can  start a blog  to engage your audience, create a portfolio to showcase your work or even turn your website into an  eCommerce  store. The platform is best known for its open-source nature, as well as the thousands of free and paid plugins that help you add additional features to your website, such as AI content creation. WordPress also offers WordPress.com , a hosted and managed version of the platform designed to make website creation more accessible to users without technical expertise. Key features: Free domain name registration with paid annual plans Over 1,000 responsive website themes Security features, like brute force protection and distributed denial-of-service (DDoS) mitigation Data analytic plugins to help you make informed decisions SEO plugin tools to help your website rank in search engines Logo maker to create a professional image for your website Why WordPress is an alternative to GoDaddy:  WordPress gives you access to thousands of free and paid plugins. This helps you add new features and tailor your site to your needs. You also get strong security features and built-in SEO tools so your site can grow with your business. That said, if you prefer more straightforward website builders, check out our article on the best  WordPress alternatives . Pricing: WordPress.com paid plans start at $4/month (billed annually). Month-to-month plans are also available.  Learn more: What is website design ? Website ideas How to start a blog Website launch checklist 06. Shopify If you’re looking to create an  eCommerce website , then Shopify is a good choice. It offers  eCommerce solutions  catered specifically to different types of online stores, including wholesalers and dropshippers.  You can build your store using the customizable website builder and thousands of apps, themes and integrations without any coding. But you can still edit CSS and HTML files if you have the skill. You also get Shopify Magic, a set of AI-powered tools that help you save time and grow your business. From generating product descriptions and editing images to assisting with customer support, these smart features help you run your store more efficiently. Learn more: Ecommerce website examples Key features: Unlimited web hosting with 99.99% uptime  AI generator to search for and purchase your business name Built-in SEO features, like XML sitemaps, to help optimize your store. Analytics to track your  website performance Built-in blogging engine to grow your audience Free SSL certificates to secure your website and visitor data Marketing integrations with social media channels and online marketplaces. Logo maker to create your store’s logo. Why Shopify is an alternative to GoDaddy: Shopify offers an all-in-one eCommerce solution tailored specifically for online stores. You also get Shopify Magic to streamline website creation and customer support tasks. Pricing:  Free plan available. Paid plans start at $29/month (billed annually). Month-to-month plans are also available.  Learn more:   Shopify alternatives  Wix vs Shopify What is dropshipping ? Blog SEO "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Editor's note: The information presented in this article is true as of January 2026, unless otherwise noted. GoDaddy alternatives FAQ What should I use instead of GoDaddy? The best alternative for you depends on what you need. If you're only looking for a domain, providers like Wix, Namecheap, Cloudflare Registrar or Porkbun offer simple and affordable options. If you want a website builder and hosting too, Wix, Bluehost or SiteGround have managed solutions with all the features you need built-in. What are the disadvantages of GoDaddy? GoDaddy can feel pricey compared to similar services, especially for add-ons like SSL certificates or email. Its modular approach means hosting, email and website tools are managed separately which can be confusing. What is the best domain hosting site? The best option depends on what you want to manage in one place. If you prefer an all-in-one setup with domain registration, hosting, email and site tools working together, Wix is a strong choice. It keeps everything under one dashboard, includes hosting with premium plans and reduces the need to connect or manage separate services. Why is GoDaddy so expensive now? GoDaddy’s pricing has gone up due to bundling additional services, marketing costs and premium domain offerings. Renewal rates are often higher than the initial promotional price, which can make it feel expensive over time. Why is Wix better than GoDaddy? With Wix, you can manage your domains, hosting, email and site creation all in one place, making things much easier. Wix also comes with built-in security, backups and scalable hosting, taking a lot of the technical stuff off your plate compared to GoDaddy’s separate services. Which website host is best for small business? For small businesses, ease of management, reliability and support matter most. Wix is a popular choice because they offer integrated tools, secure hosting and scalable plans without needing advanced technical skills. Where can I buy a domain besides GoDaddy? There are many domain registrars where you can purchase a domain name besides GoDaddy. Wix offers domain registration as part of its website-building service, making it a convenient choice if you also need hosting. Other popular alternatives include Google Domains and Bluehost, all of which provide competitive pricing and additional features like WHOIS privacy protection. The best choice depends on your budget and whether you need additional services like web hosting or email accounts. Can I migrate my website from GoDaddy to another hosting provider? Yes, you can migrate your website from GoDaddy to another hosting provider like Wix. The process depends on whether your site is built with WordPress, a custom-coded setup or GoDaddy’s website builder. If you’re moving to Wix, you may need to rebuild your site using Wix’s tools, but you can still transfer your domain easily. Most hosting providers offer step-by-step guides or customer support to help with the migration, ensuring minimal downtime and a smooth transition. What is the cheapest alternative to GoDaddy? The cheapest alternative to GoDaddy depends on what you need: domain registration hosting or both. Wix is one of the most budget-friendly options for domain names and comes with free WHOIS privacy protection. If you're looking for free web hosting Wix provides plans that include website building hosting and a free domain for the first year. Other great options include Hostinger and Wix Studio which offer low-cost hosting plans with good performance and support.

The perfect domain is just a click away:  claim your domain   →  Nothing frustrates visitors faster than a “Not Secure” warning when they visit your site. An SSL certificate fixes that by keeping your website safe, providing domain security , protecting sensitive data and showing users they can trust you. In this guide, we’ll show you how to get an SSL certificate quickly and correctly so your website security is handled without the headache. TL;DR: How to get an SSL certificate Getting an SSL certificate is an essential part of website security . It involves choosing a trusted method to get the certificate, connecting it to your domain and verifying it’s active so your site shows HTTPS and the padlock icon. When you build a website with Wix your SSL certificate is set up automatically and comes free with your site. You don’t have to worry about the techy stuff so you can focus on growing your business while your site stays secure. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Understand what an SSL certificate is and why it matters Get an SSL certificate and connect it to your domain Verify that SSL is active with HTTPS and the padlock icon Handle common setup issues and domain-related settings See how SSL boosts website security, trust and SEO What is an SSL certificate? An SSL certificate (Secure Sockets Layer) is a digital security certificate that encrypts the data transferred between a website and its visitors. When a site has an SSL certificate, it uses HTTPS  instead of HTTP, and a padlock icon appears in the browser bar. This encryption protects sensitive information such as login details, credit card numbers and personal data from being intercepted by hackers. In simple terms, an SSL certificate makes sure that any information your visitors share with your website stays private and secure. Read more: What is an SSL certificate? Best SSL certificate providers “An SSL certificate confirms that a website is genuine and not a potentially dangerous imitation.” - Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main How SSL works technically SSL keeps the information between your website and your visitors private and secure. When someone visits your site, their browser and your server create a secure connection through a process called an “SSL handshake.” During this handshake, your server shares its SSL certificate which has a public key. The browser then checks the certificate and uses that key to create a unique session key for the visit. This session key encrypts all data sent back and forth like passwords, payment info or personal details so no one else can read it. SSL also makes sure the data isn’t changed while it’s being sent and confirms that visitors are really connecting to your site, not a fake one. You may also be interested in: How to secure your domain Domain hijacking Domain spoofing How to get an SSL certificate Securing your site is a fundamental part of establishing a trustworthy business. An SSL certificate not only protects sensitive data but also signals to visitors that your site is professional and safe. Let’s break down how simple this process can be. Choose a website or hosting provider Select your domain Generate or request the SSL certificate Verify ownership of your domain Install the SSL certificate Check that it’s active 01. Choose a website or hosting provider Before getting an SSL certificate, you need a platform that supports it. Many website builders and website hosting providers include SSL certificates in their plans, either free or paid. Picking a provider that handles SSL for you saves time and ensures everything is set up correctly, which is key for your website’s security and trustworthiness. When choosing a provider, consider their SSL support, reliability, customer support, and extra features. If you still need a domain, combine this step with your domain registration  to get your site’s address and SSL at the same time. This ensures your website and security certificate are a perfect match from the start. For those managing multiple domains or planning to grow, look for a provider with easy management tools to simplify activating and renewing SSL certificates in the future. 02. Select your domain An SSL certificate is linked to a specific domain so you need to choose the right one before you continue. Use a domain name search  tool to see if your preferred domain is available and explore other options if it isn't. If you already have a domain registered, check that you have access to its DNS settings or control panel. You'll need this to verify ownership during the SSL setup. Making sure your domain is ready for verification will save you from delays and headaches later. For businesses, think about securing extra variations of your domain like different extensions, new TLDs or common misspellings. These can also be protected with SSL to keep your entire brand safe from security risks or people trying to impersonate you. 03. Generate or request the SSL certificate Depending on your provider, getting an SSL certificate can be automatic or involve a few manual steps. Many modern website builders issue the certificate as soon as your domain is connected and active. Create a CSR and secure your SSL certificate If you’re getting an SSL certificate on your own, start by generating a Certificate Signing Request (CSR) from your hosting control panel. A CSR is a block of encrypted text that contains your website’s information such as its domain name, organization and location. The Certificate Authority (CA) uses this info to create your SSL certificate. Generating a CSR also creates a private key that stays on your server and pairs with your SSL certificate. Keep it safe because if you lose it or someone gets a hold of it you might need a new certificate. After you send the CSR to the CA they’ll check that you own the domain. Once that's done the certificate is issued and you can install it on your server to create a secure HTTPS connection. Make sure you choose the right certificate type for your needs: single domain, multi-domain or wildcard SSL for subdomains. The right SSL ensures full coverage and protection for your entire website. You may also be interested in: Website security tips How to check domain authority 04. Verify ownership of your domain To get your certificate, you'll need to prove you own your domain. You can usually do this by responding to an email, adding a DNS record or uploading a special file to your site. If your provider combines domain registration with SSL setup, this step can be much simpler because all your DNS records and domain details are already in one place. Getting this done quickly means you can secure your site without delay. For those of you managing several domains, it's a good idea to keep track of the verification process for each one. This helps make sure no domain is left unsecured and no certificates expire unexpectedly. 05. Install the SSL certificate After your certificate is issued, it’s time to install it on your site. Some website builders do this for you automatically. If you're using a hosting provider you might need to upload the certificate and set up your server yourself. Getting the installation right is a big deal. An incorrect installation can lead to errors or stop your site from showing up as secure. If your site has more than one domain or subdomain, make sure your certificate covers them all and that every page uses HTTPS. If you bought your domain and SSL certificate from the same provider, they might give you one control panel to manage everything. This makes it much easier to handle your security settings, renew certificates and check on your site's health. 06. Check that it’s active Once it’s installed, check that your SSL certificate is working. Look for the padlock icon in your browser’s address bar and make sure the URL starts with “https://”. You can test your website on multiple browsers and devices to make sure everyone sees a secure connection. Regularly monitoring your SSL certificate is a good idea since they can expire or DNS changes might temporarily mess with the secure connection. You can use SSL tracking tools to make sure your site stays secure without any interruptions. Types of SSL certificates Not all SSL certificates are created equal—they come with different levels of coverage validation and security. Picking the right one for your site will keep it secure build visitor trust and meet all your technical needs. Some certificates protect one domain while others can cover multiple domains or subdomains. They also vary from simple domain verification to more in-depth organization validation. Single domain SSL : Secures one specific domain like www.example.com. It’s the simplest option, perfect for small websites, personal blogs or portfolios. Installation is easy, renewal is predictable and it’s usually the most affordable type of SSL. Wildcard SSL : Covers a domain and all its subdomains e.g. example.com, shop.example.com, blog.example.com. Perfect for businesses with multiple sections under the same domain. It saves money and effort since you don’t need separate certificates for each subdomain. Multi-domain SSL (SAN) : Lets a single certificate secure multiple domains like example.com, example.net and example.org. Great for companies managing several websites as it simplifies renewal and administration while keeping costs lower than buying individual certificates. Domain Validation (DV) : Confirms the registrant owns the domain. The verification process is quick—usually a few minutes to a few hours. DV SSLs are budget-friendly and ideal for informational or personal websites where basic encryption works. Organization Validation (OV) : Verifies your domain ownership and your organization's legitimacy. This helps visitors trust that your website belongs to a real business. OV SSLs are a great option for businesses, non-profits and service providers looking for a balance of security and credibility. Extended Validation (EV) : Offers the highest level of trust by thoroughly checking your company’s legal identity. EV SSLs add visual cues to browsers, like your company name in the address bar, showing visitors your site is extra secure. These are a good idea for an eCommerce site , financial services or any website that handles sensitive customer information. How much does an SSL certificate cost The price of an SSL certificate depends on the type, validation level and provider. Basic Domain Validation (DV) certificates can be free with many website builders or cost around $10–$20 per year. For Organization Validation (OV) and Extended Validation (EV) certificates which check your business identity, you can expect to pay anywhere from $50 to several hundred dollars per year. Other factors can affect the price. Multi-domain or wildcard certificates that cover multiple domains or subdomains generally cost more than single-domain certificates. Some providers include extras like malware scanning, a warranty or higher encryption levels which can increase the price. Renewal fees may also differ from initial purchase costs so it’s important to check the long-term cost before committing. For most small businesses and personal websites, free or low-cost SSL options provide strong encryption and are fully sufficient for protecting visitors and building trust. For larger sites handling sensitive data or multiple subdomains, investing in higher-level certificates can boost security and credibility. Explore more: how much does an SSL certificate cost? Troubleshooting SSL issues SSL problems can disrupt your site’s security and trust. Here’s what causes common issues and how to fix them fast. Mixed content Mixed content happens when a page served over HTTPS loads resources like images, scripts or stylesheets over HTTP. This breaks the secure connection and triggers browser warnings. To fix it, update all internal links, embedded content and third-party scripts to HTTPS. If a third-party resource doesn’t support HTTPS, consider hosting it yourself or finding a secure alternative. Tools like browser developer consoles can help identify these insecure elements. Expired certificates SSL certificates have a set validity period, usually one year, and must be renewed before they expire. If your certificate expires, browsers will block secure connections and show “Not Secure” warnings to visitors. You can prevent this by tracking your expiration dates and automating renewal if your provider allows it. After renewing, double check with the Certificate Authority to make sure everything went through smoothly. DNS or server misconfigurations SSL needs your domain to point to the server where the certificate is installed. If DNS records are wrong or the server isn’t set up for HTTPS, SSL won’t activate. Check A, CNAME and AAAA records, make sure the server has the certificate installed correctly, and confirm port 443 is open. If you’re using a CDN or reverse proxy, SSL must be enabled and consistent across all services. Browser caching or outdated devices Sometimes browsers hold onto old certificate or HTTP information, causing errors even when SSL is active. To fix this, you can clear browser caches, test your site in multiple browsers and make sure your devices are running recent software. It’s also a good idea to update older operating systems or browsers, as they may not recognize modern SSL certificates. Regular monitoring Continuous SSL monitoring helps you catch security gaps before they go unnoticed. Use online tools to check certificate validity, configuration and mixed content issues. Monitoring also alerts you to revocation, expiration or server changes so visitors always experience a secure connection. Why do I need an SSL certificate? An SSL certificate is essential for building trust, improving security and supporting your website’s performance in search engines. As of 2025,  over 88% of websites  now use HTTPS, showing how essential web security has become. First, an SSL certificate protects user data by encrypting all information sent between the browser and the server. This is particularly important for websites that collect passwords, payment details or personal information. Second, it builds trust with your visitors. The “https” prefix and padlock icon signal that your website is safe to use, which increases credibility and reduces the chances of users abandoning your site. Third, SSL certificates support SEO. Search engines like Google consider HTTPS a ranking factor, meaning secure websites are more likely to rank higher in search results than unsecured ones. Finally, many modern browsers now flag non-HTTPS websites as “Not Secure,” which can negatively impact your brand reputation and user experience if you don’t have an SSL certificate installed. How to get an SSL certificate for your Wix site Wix simplifies domain registration for your business, making it easy to secure your online presence from the very beginning. As part of the setup process, Wix ensures secure domain registration with SSL certification, helping protect your website and visitors’ data automatically. With quick domain registration, Wix allows you to launch your site faster while giving you the confidence that your connection is encrypted, trusted and ready for growth. Wix automatically provides a free SSL certificate for all Wix sites, including those with custom domains connected to your site. To enable this, connect a custom domain to your Wix site and upgrade with a premium plan if required. The SSL certificate is generated automatically once your domain is connected. Ensure your domain's DNS records are properly set to allow SSL activation. Check your DNS settings in your Wix account under "Domains" > "Manage DNS Records". Wait up to 48 hours for domain propagation after making DNS changes. Note:  Wix does not support third-party SSL certificates or SSL for domains connected to external (non-Wix) websites. Your site will show as secure with "https" and a lock icon in browsers supporting SSL. For older devices or browsers not recognizing SSL, updating to the latest operating system or browser version is recommended. Learn more: What are custom domains? Build a secure site Having an SSL certificate is no longer optional—it's a standard for any website. It protects your visitors, boosts your credibility and can even improve your search engine rankings. Ready to build a website that's secure from the start? Choose a website template and get a free, automatically installed SSL certificate today. How to get an SSL certificate FAQ What happens if I don't have an SSL certificate? If your website doesn't have an SSL certificate, web browsers like Chrome and Firefox will mark it as "Not Secure." This warning can deter visitors and damage your brand's credibility. It also means any data exchanged between your site and its users, like login details or contact information, is unencrypted and vulnerable to interception. How much does an SSL certificate cost? The cost of an SSL certificate can vary. While you can purchase them from Certificate Authorities for an annual fee, many website builders, including Wix, provide a free SSL certificate with their plans. This is often the most cost-effective and convenient option for small businesses and new website owners. How long does it take to get an SSL certificate? The time it takes to get an SSL certificate depends on the method you choose. If you use a website builder like Wix, the SSL certificate is often provisioned and activated automatically within minutes of connecting your domain. If you purchase one manually, the verification process can take anywhere from a few hours to several days, depending on the type of certificate. How to generate an SSL certificate To generate an SSL certificate you’ll start by creating a Certificate Signing Request (CSR) in your hosting control panel. The CSR has your domain and organization details that a Certificate Authority (CA) uses to issue the certificate. After it’s issued you can install it on your server to enable HTTPS. Who provides an SSL certificate SSL certificates are issued by Certificate Authorities (CAs), trusted organizations that verify your domain ownership and identity. Many hosting providers and website builders also take care of SSL provisioning for you. How to get an SSL certificate for free You can get a free SSL certificate through website builders like Wix or with a hosting provider that includes them. Where to find an SSL certificate on a server SSL certificates are typically stored in your web server’s control panel or hosting account. Common locations include the “Security” or “SSL/TLS” section of cPanel, Plesk or your hosting dashboard. You might also find the certificate files directly on the server in directories specified by your server configuration. Do SSL certificates expire Yes, SSL certificates have a validity period typically ranging from 90 days for free certificates to 1–2 years for paid ones. You need to renew them before they expire to keep a secure HTTPS connection. Expired certificates trigger browser warnings and hurt trust in your site. Is it mandatory to have an SSL certificate Technically you can run a website without SSL but it’s strongly recommended. Modern browsers flag non-HTTPS sites as “Not Secure” and search engines favor HTTPS in rankings. SSL is essential for protecting visitor data and building trust.

A domain registrar is where you purchase and register your domain name, sometimes known as your website name. A web host provides the server space where your website's files are stored and then made available online. Think of the domain name as your web address and the web host as the building where your website lives. Both are essential to making sure your website is live and accessible online and important terms to understand when learning how to create a website . Learn more: Does Wix host websites? What is a domain host? (and how it differs from a web host) A domain host is responsible for storing your website's data and then making it accessible on the internet. It plays a crucial role in ensuring that your website remains live and functional. It does this by providing the web infrastructure needed to store and deliver your website files so that when someone types your domain name into their browser, they can access your site without any issues. In a nutshell — domain hosting manages your website's address and its DNS records. Web hosting provides the actual web server space where your website's files, images and content are stored and served to visitors. Think of domain hosting as managing your address and web hosting as the physical storage space. DNS hosting, on the other hand, manages the records that direct traffic to your site. Together, these types of hosting work together to make sure your site is always accessible. What is a domain registrar? A domain registrar is the entity responsible for registering and managing your domain name on your behalf. Learn more about some of the best domain registrars out there. A domain registrar is an organization accredited to sell and manage domain names. They help you secure a unique web address, which is important for the branding of your site and business. When you register a domain, your registrar submits your chosen name to ICANN (Internet Corporation for Assigned Names and Numbers) , which oversees the management of domain names globally. There are numerous registrars available, each offering various services. Companies like Wix, provide user-friendly interfaces and additional features such as privacy protection and email forwarding beyond just buying a domain name from them. Learn more about how to choose the right domain registrar for you. When it comes to choosing a website builder to create your website, it's worth keeping in mind that many act as your domain host, web host and domain registrar. Website builders like Wix, provide the robust infrastructure to offer all of the services necessary to choose a domain name and host your website . This not only means peace of mind, it also means you don't need to shop around for individual domain and web hosting services or platforms. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, Product Marketing Lead (outbound) at Wix Learn more: How to buy a domain name Best web hosting for small businesses Best website hosting providers How to register a domain name Domain host vs registrar (and the main differences) A domain host is responsible for storing your website's data and ensuring it is accessible on the internet. They provide the server space and technology needed to keep your site live. A domain registrar, on the other hand, manages the reservation and registration of domain names. They handle the registration process, checking that your chosen domain name is unique and officially recognized. Web and domain hosting terminology you should know Domain name system (DNS) The domain name system (DNS) acts like the internet's phonebook. It translates human-friendly domain names into IP addresses , which computers use to identify each other on the network. This process ensures that users can easily access websites by typing in domain names instead of complex numerical addresses. Name servers Name servers are specialized servers that store DNS records. They direct traffic to your website by linking your domain name to the correct IP address. This connection is vital so that visitors reach your site when they enter your domain name in their browser. Email hosting Email hosting is the management of email accounts associated with your domain. It allows you to create custom business email addresses (e.g., yourname@yourbusiness.com ) in order to enforce your brand's professionalism and credibility. Learn more: How to create a business email Is Wix good for business email? When selecting an email hosting provider, consider factors such as storage capacity, security features and integration capabilities. Many domain registrars and hosts, including Wix, offer integrated email hosting services. This integration simplifies management by allowing you to handle all aspects of your domain and email from a single platform in the name of simpler business management.

The perfect domain is just a click away: claim your domain →   Custom domain names  are unique web addresses that you can purchase and use for your website or online business. For entrepreneurs, small business owners and startups, establishing credibility and setting the tone for your brand often begins here. They typically end in familiar domain extensions  like .com, .net or .org and allow you to create a memorable brand identity that stands out from the rest. Secure your domain in just a few clicks with Wix.  Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What are custom domains A custom domain gives your brand a professional home on the web and helps people find, trust and remember you. This guide walks you through what a custom domain is, why it's a game-changer for your credibility, branding and email, how pricing works and the steps to choose, register and connect one to your site so you can grow your business. You’ll learn: What a custom domain is and how it’s different from a free address Why custom domains build trust, brand recognition and SEO value How much a custom domain costs and what affects pricing Tips for choosing a strong domain name and extension How to register, connect and maintain your domain step-by-step How custom domains support branded email and marketing Common questions like changing domains, renewals and protection What is a custom domain?    A custom domain is your personalized  web address  (e.g., www.yourbusiness.com) that represents your brand and makes it easy for customers to find you online. It’s professional, unique and memorable. On the other hand, an account domain is typically a free, generic web address, often provided by a website builder platform, that includes their name, such as www.yourbusiness.platformname.com. While an account domain works for getting started, a custom domain helps establish credibility and puts your brand front and center, giving your business a more polished and professional image. It also allows you to create a consistent online presence across all your platforms and marketing materials.  New to domain names? Get started with  what is a domain  and our top level domain list . Custom domain example  To help clarify what makes a domain custom, consider these examples. A generic domain provided by the Wix hosting service might look like this: www.examplebiz.wix.com. While functional, it doesn’t tell your visitors much about who you are and makes your business easy to overlook.  Now, compare that to www.examplebiz.com. This version is clean and concise. It’s also easier for potential customers to remember. Custom domains ensure your business name is front and center, helping people instantly associate your web presence with your brand. When you build your Wix site, getting started with a custom domain on a paid Wix plan  is simple and seamless. Learn more: URI vs URL Domain vs website Domain vs URL Domain lifecycle The benefits of using a custom domain    Besides giving your brand a professional image, custom domains have several other benefits:  Increased credibility A custom domain can help build trust and credibility with customers. It shows that you are serious about your business and invested in its online presence. Better search engine optimization (SEO) Custom domains can help your website rank higher in search engines because they are unique and relevant to your brand. They also make it easier for potential customers to find you when searching for your specific products or services. Brand recognition A consistent domain name helps establish your brand identity across all platforms. It allows customers to easily recognize and remember your website, making it easier for them to come back or refer others. Enables branded emails Learn how to create a business email to establish a strong brand presence with customized business email addresses like support@yourbusiness.com. Using professional formats not only improves communication but also allows you to explore creative email name ideas that reflect your company’s values and structure. Tips for choosing the right custom domain name for your brand Getting the right domain name isn’t just about availability; it’s an opportunity to establish how people perceive your brand. Here are some actionable tips for  choosing a domain name  to help you make the right choice. Keep it simple Choose a domain name that is easy to spell, pronounce and remember. Avoid using numbers, hyphens or special characters as they can be confusing and difficult to type correctly. Make it relevant Your domain should reflect your brand and what you do. It should give customers an idea of what to expect when they visit your website. Consider using keywords Including relevant keywords in your domain can help with SEO and attract the right audience to your site. However, it’s essential to balance this with keeping your domain simple and memorable. Avoid trademark infringement Before choosing a domain name, research existing trademarks to ensure you are not infringing on someone else's brand or copyright. This could lead to legal consequences and damage your business's reputation. Learn how to trademark a domain name to avoid any issues. Use a reputable registrar When purchasing a custom domain, make sure to use a reputable registrar that offers reliable customer support and security measures for protecting your website. Is Wix a domain registrar ? Learn more. Choose the right extension While .com  is a widely recognized extension, there are other options like .info , .org , . co , .net ,  .store  or even niche options like .coffee (if it’s relevant to your business). Just ensure the extension is appropriate for your industry so customers can immediately connect it with your services.  Secure alternate versions If your primary domain name is available, consider purchasing alternative spellings, misspellings or variations as well. This ensures visitors are redirected to your business even if they make typos when entering your web address. Use a  redirect domain  strategy to seamlessly guide users to the correct site. Use tools to brainstorm Finding the perfect name can feel overwhelming, but a domain name generator can help spark ideas. Tools like the  Wix domain name generator  provide creative suggestions based on keywords you input.  How much does a custom domain cost?  A custom  domain price  typically ranges between $10 and $50 per year, depending on factors like the popularity of your chosen name and the extension (.com versus other options). Premium domains—short or highly coveted names, including some of the  most popular domain names —can cost significantly more. With a Wix plan, a custom domain is included, making it easier to get your website up and running. Learn more:   How to buy a domain name How to register a domain name How much does a domain name cos t Expert tip from Ofir Gvili, domains PMM at Wix:  “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” How to get a custom domain in 7 steps 01. Choose a domain name Start by brainstorming a domain name that is memorable, relevant to your brand and easy to spell. Use online tools like domain name generators to find unique and available ideas.  02. Check domain availability Perform a  domain name search  on a domain registrar or hosting platform to see if your desired domain name is available. If it's already taken, consider altering the name slightly or choosing a different extension. Explore various  types of domains , such as .com, .org or .net , to find the one that best suits your needs. Find the domain owner and registration details for a website with a  Whois domain lookup .  03. Register your domain Once you've found an available name, register it through a trusted domain registrar. Pay attention to the registration terms and consider securing the domain for multiple years.  I want to buy a domain, how do I go about doing it? 04. Select a hosting plan Choose a  hosting website  that fits your website's needs, such as speed, storage and scalability. Many providers also offer bundled deals with domain registration.  05. Connect domain to your website Set up your domain to point to your website by updating your DNS (Domain Name System)  settings. Your hosting provider should guide you through the technical process.  06. Design and publish your site Use a  website builder  or hire a developer to design a user-friendly and visually appealing site. Once completed, publish your site and start driving traffic.  07. Maintain and renew Regularly update your website content and monitor its performance. Renew your domain registration on time to avoid losing ownership of it. Looking for the perfect domain name? We’ve selected some of the  best domain registrars  to help you secure your custom name quickly and easily.  According to Rob Gold, VP of marketing communications at Intermedia:  “Investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue. This was a top priority for us, considering the line of work we do.” Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passports  they knew that securing a custom domain early was essential. While Erica already had a large following on social media, she wanted a website that could serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain does more than give your website a professional look. It establishes credibility, helps your brand stand out online and makes it easy for customers to find and remember you. For Erica and Shanticleer, registering their domain was one of the first steps to protect their business and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available, the name was decided. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Learn more: How to create a website What are custom domains FAQ Can I change my domain name later? Yes, it’s possible to update or   change your domain , but it’s important to understand the potential consequences. Changing your domain can impact your customer recognition and web traffic. To minimize disruptions, make sure to plan carefully, update all links and inform your audience ahead of time. Do I need to renew my domain yearly? Most domains are registered on an annual basis, though some providers offer multi-year options. Renewing on time prevents  domain expiration  and ensures you retain rights to your custom domain. Should I trademark my custom domain name?  While it’s not legally required, trademarking a domain name can add an extra layer of protection for your brand, especially if you’re in a competitive industry.  Why is owning a custom domain important for online campaigns? Custom domains often play a central role in online  marketing strategies . They act as touchpoints for customers to discover new services, promotions or offerings. If your campaign redirects users to a personalized domain, it not only improves engagement but also builds trust. What are the differences between a custom domain and a free one? A custom domain (e.g., yourbusiness.com) is one you pay for and can personalize, offering brand credibility and a professional, matching email address. In contrast, a free domain (e.g., yourbusiness.platform.com) is provided by website builders as the default and may often look less professional and lacking ownership. Free domains may have ads, limited customization if any, whereas custom domains provide full control over your branding.

The perfect domain is just a click away: claim your domain →   A domain name registrar is a company or organization accredited to manage the reservation, registration and management of domain names. They act as an intermediary between individuals or businesses and what is known as global internet web infrastructure . Want to register a domain name for your business and website? You'll need a domain name registrar. Registrars allow you to search for available domains, purchase them and then maintain their registration. They make it possible to check and be sure that your chosen domain name is unique and not already in use. They're also integral to the Domain Name System (DNS) — a hierarchical system that translates human-friendly domain names into IP addresses , so browsers can locate and access websites. Registrars manage the DNS records associated with each registered domain. When it comes to your website and online business, a domain name is important to helping you to stand out and build a brand. Much like with your company or brand name, it will become something your customers trust and recognize. This makes it important to not only choose the right one but to make sure you choose and register it with a reputable domain name registrar, so you know it's yours for as long as you need it. You can't own a domain name permanently but a solid domain name registrar will make sure you can renew it easily every year, or according to other set renewal cycles, so that you have it for your business no matter what. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: What is a domain registrar? In this guide, we explain what a domain name registrar is, how it works, the difference between registrars, registries and registrants, and how to choose the right domain registrar for your website or business. Key takeaways: A domain name registrar is an ICANN-accredited company that manages domain reservation, registration and ongoing management. Registrars handle domain registration, DNS settings, WHOIS data, renewals and transfers. Choosing a reliable registrar protects your brand, keeps your domain active and makes managing multiple domains easier. The Wix domain registrar simplifies website setup by bundling domains, hosting, email, SSL and security in one platform. Look for registrars with strong customer support, clear pricing and a proven reputation to keep managing your online presence simple and stress-free. What do domain name registrars do? Domain registration : Registrars enable users to search for and register available domain names, ensuring each domain is unique and not already in use.​ Learn more about how to choose a domain name. DNS management : They provide tools to manage Domain Name System (DNS) settings, allowing users to connect their domain to websites, email services and other online platforms.​ WHOIS database maintenance : Registrars maintain records of domain ownership, including contact information, accessible through the WHOIS database.​ Domain renewals and transfers : They handle the renewal of domain registrations and facilitate the transfer of domains between different registrars as needed.​ Additional services : Many registrars offer supplementary services such as web hosting, email hosting, SSL certificates and privacy protection.​ Learn more: What is a domain name? As Noah Lopata, the owner of Epidemic Marketing shares: "Always buy your own domain directly from a registrar. I've seen too many businesses lose their entire online presence because someone else controlled their domain. One of my Denver clients lost a 10-year-old domain with solid SEO rankings because their previous agency owned it and refused to transfer it during a dispute." Domain name registrars and ICANN The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit organization responsible for coordinating the maintenance and procedures of several databases related to namespaces on the internet. What does ICANN do in relation to domain registrars? ICANN accredits registrars, checking and enforcing that they meet specific standards and guidelines. This accreditation is essential for a secure and reliable domain registration process that you can rely on. ICANN enforces compliance with policies designed to protect registrants' rights and ensure security across the internet. It plays a pivotal role in preventing fraudulent activities related to domain registrations. Domain registrar vs registry vs registrant When it comes to understanding what a domain name registrar is there is some terminology that's important to know, as each is a crucial part of the domain name system. These are: Registrar : A company authorized by ICANN to sell domain names directly to consumers. They provide services such as DNS management and customer support. Registry : An organization responsible for managing top-level domains (TLDs) , such as .com or .org. They maintain a database of all registered domains within their TLDs. Registrant : The individual or business that registers a domain name through a registrar. As a registrant, you hold the rights to use that specific domain name for your website or email services for the agreed upon time period with your registrar. How to choose the right domain name registrar Selecting the right domain registrar is a critical decision for your business, as it impacts your website and branding online. With over 171 million .com and .net domains registered at the end of the third quarter of 2025 , you’re entering a highly competitive space. Some criteria to look at include: Customer service Reliable customer service is essential, so look for registrars, like Wix, that offer 24/7 support and multiple contact options, such as phone, email and live chat. This should mean you can resolve any issues quickly and without any stress. Pricing Compare pricing structures among registrars and not just the the initial registration cost but also renewal fees and any additional charges. Transparent pricing helps avoid unexpected expenses. With Wix, a customizable domain name is free with a paid website plan. Reputation Research the reputation of potential registrars by reading reviews and recommendations from other businesses. A reputable registrar will have a track record of reliability and customer satisfaction. What are some popular domain registrars? If you need a free web hosting  platform in addition to a domain name, then choosing Wix is a good idea. On top of a long list of website templates and Wix features  for building a professional online presence, you’ll get access to powerful domain management tools, such as privacy protection ( WHOIS protection), easy transfer, subdomains  and a business email address. Furthermore, Wix will also provide you with 24/7 security monitoring, HTTPS and SSL protection, which are essential when you're learning how to make a website . Other popular options include name.com, domain.com, Namecheap and Bluehost. Learn more: Best domain registrars What are some other services domain registrars might offer? Domain registrars often provide a range of additional services that can enhance your online capabilities and website. These services go beyond basic domain registration, offering business tools and features. Google workspace integration Some registrars offer seamless integration with Google Workspace , enabling you to set up professional email addresses and access Google's suite of productivity tools. This integration can enhance collaboration and communication within your business. For example, in some regions you can purchase a personalized Google Workspace business email directly from Wix (e.g. yourname@mybusiness.org ). Domain name generator A domain name generator can not only help you come up a domain name you love, it can also help you check that your domain name is available. What are the benefits of choosing an all-in-one domain registrar? Opting for a registrar that provides a wide array of services can be advantageous in a few ways. One of these is convenience. Managing multiple aspects of your website through a single provider simplifies administration and reduces the complexity of dealing with multiple vendors. Bundling services such as hosting, email and security features with domain registration can also lead to cost savings compared to purchasing each service separately. It also makes them easier to manage from one provider. Choosing the best domain registrar for multiple domains For businesses with multiple domains, effective management of your domain portfolio is important A well-organized portfolio ensures that all your domains are used efficiently and remain secure. Choose a registrar that offers tools for managing multiple domains from a single dashboard. This centralization simplifies tasks such as renewals, DNS updates and contact information changes. Enable automated renewal options to prevent accidental expiration of critical domains. This feature ensures continuous ownership and avoids disruptions to your online presence. As Lawrence Irby, the president of Bay Area House Buyer explains: "I remember wondering if buying alternate domain names was really necessary or just a marketing gimmick. But then a competitor scooped up a variation of ours and ran ads against it, which created a lot of confusion for sellers reaching out. We ended up buying the additional extensions and misspellings to prevent that from happening again. If your business is growing fast, it's worth locking up the main variations too." It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. Ready to buy a website domain name ? Get started with Wix today. What is a domain name registrar? FAQ How do I find out the registrar of a domain? You can find out who a domain’s registrar is by doing a WHOIS lookup. This shows information about the domain’s registration, including the registrar, registration and expiration dates, and sometimes the owner’s contact info (unless privacy protection is enabled). Many websites offer free WHOIS lookup tools, or you can check directly through ICANN’s official WHOIS database. What's the difference between a web host and a domain registrar? A domain registrar manages the reservation, registration and ownership of your domain name. A web host provides the servers and technology that make your website accessible on the internet. While some companies offer both services—like Wix, which lets you register a domain and host your website in one platform—they serve different purposes: the registrar handles the domain, the host handles your website’s files and performance.

The perfect domain is just a click away: claim your domain →   Getting a  domain name  is an exciting step towards establishing an online presence, whether you're  starting a business ,  making an eCommerce website  or want to create a blog. However, once the initial thrill of purchasing a domain subsides, many are left wondering about the next steps required to turn a domain into a functional website. In this article, we'll guide you through the essential steps you need to make the most of your domain investment. We'll outline everything from selecting the right hosting platform to protecting and maintaining your domain name. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 8 steps to take after buying a domain name Sync your domain and hosting Use your domain for a custom email address Create a website that’s attached to your domain Match your social media account names to your domain Register and trademark your domain Maintain and protect your domain Optimize for search engines (SEO) Sell your domain name (optional) 01. Sync your domain and hosting The first step after securing your domain is to sync it with your hosting provider. A domain name is your website's  URL , but you need hosting to have a place where your website's files live. Think of hosting as renting space on the internet. Without hosting, your domain is just an empty lot. When you register a domain name with Wix, it's already connected to secure web hosting once you build a website. Otherwise, you'll need to sync your domain with your hosting and update your domain's  Domain Name System (DNS)  settings. This involves pointing your domain name to your hosting server using nameservers provided by your host. Most  of the best domain registrars  and hosting providers offer clear instructions or even tools to streamline this process. Once the DNS settings are configured, it may take a few hours for the changes to propagate across the web. Selecting a reliable  hosting website  is crucial for the performance and stability of your website. A good hosting provider ensures that your website runs smoothly and remains accessible to customers at all times. When choosing a hosting platform, consider the following factors: Uptime  guarantee : Look for a provider that offers a high uptime percentage, ideally 99.9%. This ensures your website is available when customers need it.  Scalability : Choose a hosting plan that can grow with your business. As your customer base expands, you may need additional resources, so consider platforms that offer easy upgrades.  Speed and performance : Fast loading times are essential for a positive user experience. Research the hosting service's speed performance and read up on reviews from other users.  Customer support : Having reliable support can make a significant difference when facing technical issues. Opt for a hosting provider that offers 24/7 customer support via multiple channels, such as live chat, phone or business email.  Security features : Ensure the hosting provider offers robust  website security  measures, including SSL certificates, malware protection and regular backups to keep your data safe and maintain customer trust.  Learn more about how to secure your domain name . Cost and value : While it's important to stay within budget, make sure to evaluate the overall value offered by the hosting service, including features, support and  site reliability . Tip : When you choose a domain name and make a website with Wix,  free website hosting  is included. New to domain names? Learn more about  what is a domain  and  how to choose a domain name . 02. Use your domain for a custom email address Learn how to create a business email with your domain name (e.g., info@yourdomain.com) to look professional and build trust with your audience. For small business owners and entrepreneurs, it's key to establishing credibility right from the start. Plus, it helps keep business and personal emails separate. You can often set up a custom business email  through your hosting provider, and many hosting plans include email services. Once it's set up, integrate it with your platforms and devices for seamless communication. 03. Create a website that’s attached to your domain Your domain is the gateway to everything online, and understanding how to create a website  is the next critical step. A website showcases your products, services or ideas to the world. Decide whether you want a simple website, a blog or an eCommerce store, depending on your goals and audience. Each type serves a unique purpose, so choose the one that aligns with your vision. For new website owners, this may seem challenging, but with the right tools and guidance, it's completely achievable. Choose a  website builder  that’s easy to use and provides all the tools you need to create a professional-looking site. Wix offers user-friendly interfaces and customizable  website templates , making it easier for beginners to create professional-looking sites. Design your website with your audience in mind. Make it visually appealing, easy to navigate and mobile-friendly. Content is king, so focus on creating engaging and informative material that aligns with your goals. Include essential sections like 'About Us,' 'Contact' and 'Services' or 'Products.' Once your website is ready, connect it to your domain, making your vision a reality. 04. Match your social media account names to your domain Consistency is key when building a brand online. Matching your social media account names to your domain name helps create a unified brand identity across platforms. It makes it easier for your audience to find you and enhances brand recognition. Start by checking availability on major social media platforms like Facebook, Instagram, Twitter and LinkedIn. Aim to secure handles that closely match your domain name. If your exact domain name isn't available, consider variations that still reflect your brand. Once your accounts are set up, ensure they are linked to your website. Use your domain name in your bio or profile description, and include links to your website in your posts or updates. This not only drives traffic to your site but also enhances your credibility and authority in your field. 05. Register and trademark your domain Securing your domain is just the beginning. To protect your brand, consider registering and trademarking your domain name. This legal protection prevents others from using your domain name or a similar one, helping to safeguard your brand's identity and reputation. To register your trademark, conduct a search to ensure that your domain name isn't already in use. Then, file a trademark application with the relevant governmental authority. In the U.S., this would be the United States Patent and Trademark Office (USPTO) . The process can be intricate, so consulting with a legal expert in trademark law might be beneficial. You can read our in-depth guide on how to trademark a domain for more information. While registration and trademarking come with costs, they offer long-term benefits by reducing risks of legal disputes and protecting your brand's value. It's a critical step for entrepreneurs and small business owners aiming for growth and recognition in the marketplace. Learn more about  how to register a domain name . Find the domain owner and registration details for a website with a  Whois domain lookup .  06. Maintain and protect your domain Owning a domain is not a one-time event; it requires ongoing  domain management , maintenance and protection. Regularly renew your domain registration to avoid losing it. Set up automatic renewals with your registrar to prevent lapse and ensure uninterrupted online presence. Protect your domain from cyber threats by implementing security measures. Enable  domain privacy  protection to shield your personal information from public WHOIS databases. Consider adding SSL certificates to encrypt data transferred between your website and users, enhancing trust and potentially boosting search engine rankings. All Wix sites come with an SSL certificate, providing added security and peace of mind. Monitor your domain's performance and reputation. Use tools to track uptime, site speed and SEO metrics. Staying proactive about maintenance ensures your website remains accessible, secure and effective in reaching your goals. 07. Optimize for search engines (SEO) SEO helps your website get noticed in search results and attracts organic traffic. Start with keyword research to understand what your audience is searching for, and naturally include those terms in your content. Optimize your pages by using these keywords in headings, subheadings and even your URLs. Keep your content structured, clear and easy to navigate. Add meta tags, like title tags and meta descriptions, to give search engines and users a quick overview of your page. Make sure your site is mobile-friendly—search engines prioritize mobile-first indexing. Link building is another key step. Gain credibility by earning backlinks from trusted sources, and improve navigation with internal links. Don’t forget about speed—optimize your images and reduce unnecessary scripts to make your site load faster. Keep your content fresh and engaging. Regular updates, like blog posts or resources, help your site stay relevant and target a wider range of keywords over time. By leveraging these SEO features and strategies, you’ll build a solid SEO foundation that boosts your visibility and helps your audience easily find the information they need. 08. Sell your domain name (optional) While not everyone intends to sell their domain name,  domain flipping  it's a viable option if you're looking to pivot or monetize your investment. Some domain names hold significant value due to their keywords, length or industry relevance. Research the market to determine your domain's worth. Ensure a smooth transfer process by working with your registrar or a  domain broker . Selling your domain can be a strategic move, providing financial returns and opening opportunities for new ventures. Learn more:  How to transfer a domain name , Most common industry domain names I have a domain name, now what? FAQ How long after purchasing a domain can you use it? After purchasing a domain, you can typically use it immediately. However, it may take up to 48 hours for the domain to fully propagate and be visible on the internet. During this time, you may experience some temporary issues with accessing your website or emails associated with the domain. If issues persist after 48 hours, contact your hosting provider for assistance. Do I need a website if I have a domain name? While having a website is highly recommended for businesses and individuals looking to establish an online presence, it’s not necessary to have one just because you have a domain name. Some people purchase domains solely for email purposes or to secure their brand identity online without having an active website, often resulting in a   parked domain . When you buy a domain name, do you own it? Yes, when you purchase a domain name, you own the rights to that specific domain for the registration period. However, it’s important to note that you do not own the internet itself or have exclusive rights to use certain words or phrases in other contexts. Additionally, if you fail to renew your domain registration, you may lose ownership of the domain. It's crucial to regularly maintain and protect your domain to ensure its continued ownership.  So make sure you keep an eye on your   domain expiration  dates and set up automatic renewals with your registrar. Can I change my domain name after purchasing it? Yes, it is possible to   change a domain name  after purchasing it. However, this process can be complex and may involve transferring the registration to a different registrar or purchasing a new domain altogether. It's essential to carefully consider your options and consult with an expert before making any changes to your domain name. Can I permanently own my own domain name? You can’t permanently own a domain name, but you can make managing it simple. Domains are registered for specific periods and need to be renewed to keep your ownership active. If you don’t renew, the domain could become available for someone else to claim. By setting up automatic renewals, you can ensure you never lose your domain—making it easy to keep it for as long as you need. What should I do with my domain name? Your domain can serve various purposes. Use it to launch a personal blog, create a professional business website or set up branded email addresses. If you’re not ready to launch a website, you can park the domain or redirect it to an existing site. Be sure to secure your domain with privacy protection and keep it active with auto-renewal. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . I have a domain name, now how do I create a website? If you have a registered domain name, or just a name that needs registering, the most efficient and effective way to create a website is with a website builder, like Wix. They offer secure and reliable hosting plus domain name search and registration for a seamless website creation process. Does your domain name matter? Yes, your domain name matters significantly. It’s often the first impression of your brand, influencing credibility, memorability and trust with your audience. A strong domain name that’s short, relevant and easy to spell can boost brand recognition and make it easier for customers to find you online. Additionally, a well-chosen domain can improve SEO, helping your website rank higher in search results.

The perfect domain is just a click away: claim your domain →   When you're building your business website , choosing a domain name is one of the first things you need to prioritize. Top-level domains (TLDs) and choosing the right one, are a critical part of this process. What are top-level domains? They're the letters that come after the dot in a web address . These have traditionally been .com, .org, or .net . As more websites launch and competition for domain names increases — with 368.4 million domain name registrations across all TLDs as of the first quarter of 2025 — new top-level domains have been introduced to give businesses more options .  New top-level domains offer more personalized and industry-specific options that can help your business stand out in a crowded online world. For example, a tech company might opt for a .tech domain , while a photographer might choose .photography . So why should you care about new domain extensions ? Moving beyond the trends—they can play a pivotal role in establishing and reinforcing your brand's identity online. With new TLDs , you have the opportunity to learn how to register a domain name  that tells customers exactly what you or your business does, with just a glance. Learn more:ne What is a domain name? What is a domain name registrar? Should you choose a niche-focused domain? TL;DR: New top-level domains (nTLDs) Looking for a domain name that’s more unique or on-brand than a standard .com? New top-level domains (nTLDs) give you creative freedom while helping your website stand out. In this guide, you’ll learn what nTLDs are, how they differ from legacy extensions and when it makes sense to use one. You’ll also get tips for choosing the right extension based on your industry, audience and goals. New top-level domains and who it's for New top-level domain (TLD) Who it’s for .dad Family and fathers .phd Academic researchers and scholars .prof Professors and professionals .esq Legal professionals .foo Tech and developer communities .zip Tech users and file sharing .mov Media creators and video content .nexus Networks and connection hubs .watches Watch retailers and enthusiasts .forum Online discussion communities The evolution of new top-level domains The story of top-level domains began in the 1980s, with the goal of creating a structured naming system for the internet. Initially, there were only a handful of TLDs and each had a specific purpose. For instance, when it comes to what .com is , it was intended for commercial entities, while .org was designated for organizations. Over time, the landscape of TLDs has expanded significantly. This change has been driven by the need to accommodate increasing numbers of websites and demands for more personalized domain names. As businesses and individuals sought domain names that were both unique and meaningful, the industry responded with a wider variety of TLD options. How new TLDs are coordinated and regulated is an intricate process involving several key players. The Internet Corporation for Assigned Names and Numbers (ICANN) , for example, is a leading regulatory body that plays a crucial role in this ecosystem. ICANN oversees the introduction and management of TLDs to maintain fairness in domain name registration. Types of top-level domains Generic top-level domains Generic top-level domains  (gTLDs) are a category of TLDs that are not tied to any specific country or territory. They include familiar extensions like .com and .info , as well as newer additions like .app and .blog .  Country code top-level domains (ccTLDs) In contrast to gTLDs, Country Code Top-Level Domains (ccTLDs)  are specific to individual countries or territories—like .de  for Germany, .nl  for the Netherlands or .ca  for Canada. These domains are particularly significant for local businesses aiming to connect with customers in a specific geo. They signal to users that a website is more relevant to their region, which can be beneficial for companies targeting a local market. Why new top-level domains matter: key benefits Your website is often the first connection between your business and potential customers. It’s where impressions are formed and your brand identity starts to shine. New TLDs aren’t just about getting a web address. They’re a powerful tool to boost your brand and create meaningful connections with your audience. Build a stronger brand identity Think of a yoga studio with a .yoga domain or a tech community using .dev. The right TLD sends a message about who you are and what you do in an instant, making it easier for customers to remember and recognize you. It’s a simple way to craft a unique online presence that leaves a lasting impression. Cater to specific audiences with niche targeting New TLDs also help you tailor your domain to fit your industry or audience. A bakery with .bakery or an eco-friendly brand using .earth tells customers exactly what you’re about the moment they see your URL. This kind of focused targeting helps you connect quickly with the right crowd. Boost trust and credibility The right domain doesn’t just represent your business. It can also build trust. Extensions like .expert or .pro naturally communicate authority and professionalism, giving visitors confidence in your expertise. A thoughtful choice here can go a long way in building credibility. Expand your global reach Many new TLDs are even available in languages and scripts beyond English. This opens up opportunities to connect with audiences around the world. Whether you’re growing your business locally in a new country or reaching international communities, these domains make it easier to speak directly to your diverse customers. Lower your cost New TLDs make it easier to stick to your budget. Compared to traditional options like .com, many new TLDs come at a lower price, giving you the perfect chance to secure a professional domain without stretching your budget. With a variety of price options, you’ll find something that works for you—whether it’s a premium choice or a more affordable option. You can even get a free domain name , helping you save more.   By choosing cheap domain names , you can focus on growing your business without overspending. Learn more: How to get a free domain name Choosing a niche-specific TLD isn't just about standing out—it's also about protection. By securing domains that are closely aligned with your brand, you prevent others from registering similar names that could confuse customers or dilute your brand's strength. I want to buy a domain, how do I go about doing it? The most popular top-level domains When it comes to top-level domains, some are more popular than others. And despite the increase in available new top-level domains, the original ones are still some of the most popular choices. Their popularity also stems from the level of trust they've built; when users see these domains, they associate them with established and legitimate entities. .com:  The gold standard of TLDs, .com  stands as the most recognized and widely used domain extension. Originally intended for commercial entities, it's now the go-to choice for all types of businesses seeking a global presence (currently 157.2 million registrations) . .net:   What is .net?  Initially designated for network services such as internet providers, .net  is now a popular alternative to .com for businesses of all kinds (currently 12.6 million registrations) . .org:  Often associated with non-profits, charities and educational platforms, .org  conveys trust and credibility (currently 11.1 million registrations .  .xyz : Known for its modern and edgy appeal, .xyz   has gained popularity among innovative startups, tech enthusiasts and creators who want a versatile and fresh domain (currently 4.2 million registrations).   .info : As the name suggests, .info  is typically used for informational sites. It's an open domain which means it can be registered by anyone, making it a versatile option for various purposes (currently 3.8 million registrations) . Source: Domain Name Industry Brief, Q1 2025 . Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Ready to get started? Learn how to build a website  with a free website builder . New top-level domains in 2023 In 2023, Google announced 8 new top-level domains . They were: .dad .phd .prof .esq .foo .zip .mov .nexus Other new top-level domains introduced in the same year included: .watches .forum .it .case .meme .ing .music New top-level domains in 2024 and 2025 The domain name system continues to expand, giving businesses and creators more opportunities to find unique, memorable web addresses. These are some of the new top-level domains in 2025  that have been added to the domain name system : .vana .living .lifestyle .food .DIY .deal .locker .now .sr .co.jp .sv Looking ahead, several exciting TLDs are set to launch in late 2025 and beyond: .fast  – Perfect for time-sensitive businesses like delivery services and ISPs. The sunrise period begins in August 2025. .talk  – Ideal for podcasts, communication platforms and discussion-based services. Available starting August 2025. .you  – Designed for personal branding or customer-focused marketing efforts. Sunrise period also begins in August 2025. ICANN, the organization that oversees the domain system, is planning the next round of its new gTLD program , with the application window expected to open in April 2026. This means even more opportunities for creative, purpose-driven and highly memorable domain names in the near future. Other new top-level domain extensions to choose from .biz (introduced 2001) .agency (introduced 2014) .digital (introduced 2014) .party (introduced 2014) .top (introduced 2014): 2,066,084 registered domains as of January 2023 .me (introduced 2008) .studio (introduced 2014) .store (introduced 2016) .ai  (introduced as ccTLD, now widely used by AI startups and innovators) Explore more: What is .ai domain and why its trending How to choose a new top level domain name Selecting the right top-level domain (TLD) for your website is a decision that can have lasting implications on your brand's online identity and success. Learn more: What's the best domain extension for a personal website With a range of new options available, it's important to choose one that aligns with your business objectives. You’ll need to consider the following: Relevance : Choose a TLD, new or traditional, that reflects your business type or industry. This can help customers understand what you offer at a glance. Memorability : A unique and easy-to-remember TLD can make it easier for customers to return to your site and recommend it to others. Running a media site? Opting for something like .media , makes it very clear what you offer.  Branding : Consider how the TLD will fit into your overall brand strategy and whether it adds value to your brand name. As Ben Seidel, the CEO and founder of Igniting Business shares: "Selecting a domain name can be an intimidating process, especially for small businesses. We advise our clients to choose a domain name that directly represents their brand as closely as possible while keeping it simple to type. More importantly, it's crucial to find a balance where the domain should clearly reflect the brand without limiting potential future growth." Remember your goals : Are you aiming for local recognition or global presence? Choose a ccTLD or gTLD accordingly. Consider future growth:  Pick a domain that allows room for expansion and won't limit you as your business evolves. Some new top-level domains can be very specific and picking the wrong one when you start your business  could restrict later scaling needs.  Check availability : Ensure that the domain name you want is available with the desired TLD and consider registering multiple variations to protect your brand. You’ll need to use a domain name search tool  to do this. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup .  Pro tip: Explore the best domain registrars  to get started.  With Wix , for example, you can easily find and register a domain name for your site and business.  How ICANN approves new TLDs Have you wondered where new domain extensions come from? It’s all managed by ICANN, the Internet Corporation for Assigned Names and Numbers. ICANN oversees the global Domain Name System (DNS), which acts as the internet’s address book, linking human-friendly domain names to machine-readable IP addresses. Their new gTLD program was created to increase domain options, boosting competition, choice and innovation online. How new TLDs are created The upcoming application round is projected to open in April 2026, following the completion of the Applicant Guidebook (AGB) in May 2025 . Here’s how ICANN brings new TLDs into existence: Submit your application:   Want your own TLD? It all starts with submitting a detailed proposal. Applicants need to explain what the TLD is for, how they’ll manage it and what measures they’ll take to ensure top-notch security and reliability. Evaluation phase:   ICANN gives each application a thorough review. They dig into the technical, operational and financial details to make sure the applicant has what it takes to run a trustworthy domain registry. Public objection period:   This stage opens the floor to governments, businesses and the public. If anyone has concerns—for example, a TLD might confuse people or infringe on rights—they can voice them here. Resolve string contention: Sometimes multiple parties want the same TLD, like .blog. When that happens, ICANN steps in to resolve who gets it through auctions, negotiations or community evaluations depending on the situation. Delegation step:   Once everything is approved and finalized, the new TLD goes live. ICANN updates the Domain Name System (DNS), and just like that, the TLD is out there for everyone to use. Learn more: What's the easiest way to get a domain? Why trust Wix’s experts? This article was written by Wix’s in-house domain experts, who have years of experience helping people choose, register and manage top-level domains that strengthen their online presence. The tips and insights shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that fits your brand and long-term goals. At Wix, we’ve helped millions of entrepreneurs, creators and small business owners establish their online identity. Our team stays up to date on the latest trends in domain extensions, security and branding to make sure the advice you get is relevant and results-driven. Think of this guide as your trusted resource for everything related to top-level domains—from understanding what they mean to choosing the right one for your business. What are new top-level domains FAQ Can I change the domain name of my existing website?   Yes, you can change the domain name of your existing website. However, when considering how to change a domain name , it is essential to consider the implications on SEO and existing marketing materials. Redirects will need to be put in place to ensure that visitors trying to access your site through the old domain are automatically redirected to the new one. What is SLD vs TLD? An SLD (Second-Level Domain) is the part of a domain name before the TLD, like "example" in " example.com ." A TLD (Top-Level Domain) is the suffix such as .com or .org, showing the domain's category. What is the most common TLD? The .com TLD is the most common, favored for its global recognition and used widely by businesses and individuals. Why are some TLDs closed or otherwise restricted? Some TLDs are closed or restricted to preserve their intended purpose or maintain security. For instance, TLDs like ".gov" or ".edu" are only available to verified government or educational institutions. Restrictions ensure that these domains are used in alignment with their defined roles, fostering trust and credibility for entities using them. What are the new TLDs? New TLDs include industry-specific, brand-centric and creative extensions that go beyond traditional domains like ".com" or ".net." Examples include ".tech," ".store," ".eco" and many others tailored for niches. These options give businesses and individuals more flexibility to align their domain with their purpose or identity. Can I create a new top-level domain? Yes, you can create a new TLD, but the process is extensive and regulated by ICANN (Internet Corporation for Assigned Names and Numbers). You’ll need to apply during designated application periods, submit detailed plans demonstrating technical and operational compliance and pay significant fees. This process is typically pursued by large organizations or entities with specific branding needs. Are there any 4-letter .com domains left? Four-letter .com domains are extremely rare due to high demand and years of registrations. However, some may still be available on secondary markets or through domain resellers, though they often come with a premium price tag. For businesses, exploring alternative extensions can be a practical option. How many TLDs are there in 2025? This year, there are 1,591 top-level domains (TLDs) available on the internet . This includes 1,249 generic TLDs (gTLDs) like .com and .net, 316 country-code TLDs (ccTLDs) such as .uk and .de, 10 test domains and 1 infrastructure domain (.arpa) used for technical purposes. What are the SEO implications of using a .xyz domain? While .xyz domains are SEO-compatible, achieving good rankings requires the same best practices as with .com domains, such as quality content, backlinks and technical optimization. The TLD itself doesn’t significantly affect ranking but could influence user trust. Are new TLDs as secure as .com domains? Yes, new TLDs offer the same level of technical security as .com domains, provided website operators implement HTTPS and other standard security measures. Security primarily depends on the site administrator, not the TLD. Do new TLDs affect user trust? Some users might initially perceive newer TLDs as less familiar compared to .com or .org. However, this is changing as more brands and organizations adopt them. Good branding and consistent user experience can quickly build trust, regardless of the TLD.

The perfect domain is just a click away: claim your domain →   Changing your  domain name  can be a big step for your brand. Whether it’s about growth, rebranding or a new direction, especially when considering how to make a website  that stands out, this decision carries weight . Your domain name is your online identity, and transitioning to a new one can feel overwhelming. It’s not just about making the switch; it’s also about protecting the SEO value you’ve worked hard to build. Keeping your SEO rankings intact during and after a domain change is crucial to avoid drops in traffic, engagement or trust from your audience. That’s why we’ve put together this guide to help you manage the transition like a pro. From careful planning to smooth execution and post-launch checks, we’ll walk you through everything you need to keep your website thriving. With domain name registrations increasing by 6.1 million year over year , more brands are taking this step to shape their online identity. And you can do it too. If you're just stepping into the domain world or looking to refresh your knowledge, begin with our  domain definition . TL;DR: How to change a domain name Switching your domain name doesn’t mean starting from scratch. If you handle the transition strategically, you can preserve your hard-earned SEO rankings and maintain visibility in search. This guide walks you through every step—from choosing a new domain and redirecting pages, to communicating the change and monitoring performance after the move. Whether you're rebranding or just found a better name, this post helps you navigate the process confidently, minimizing traffic drops and making sure search engines stay in the loop. Domain name change checklist Step What to do ✓ Choose a new domain name Pick a short, memorable name that fits your brand and is available. ✓ Back up your website content Save all your site files, images and databases to ensure nothing gets lost. ✓ Research your domain host’s features Check for redirect tools, DNS access and any transfer rules. ✓ Start the migration Register your new domain and copy your website content to it. ✓ Update DNS settings Point your new domain to your hosting server to make it live. ✓ Redirect your old website Set up 301 redirects to send visitors from old URLs to your new domain. ✓ Update your website content Replace old domain links and mentions throughout your site. ✓ Inform search engines Use Google Search Console’s Change of Address tool and resubmit your sitemap. Can you change a domain name? Yes, changing your domain name is possible. Once a domain name is registered it cannot be changed. After purchase, it's stored in  Domain Name System (DNS)  databases and can no longer be modified. Existing domain names can only be transferred between different owners. To change a domain name, you will need to purchase a new one and link it to your website. Learn more about how to transfer a domain name . How to change a domain name Choose a new domain name Back up your website content Research your domain host’s features Start the migration from one domain to the other Update DNS settings Redirect your old website to your new domain name Update your website content Inform Google and other search engines about your domain name change 01. Choose a new domain name When  choosing a domain name , it's essential to consider your brand identity, business goals and SEO impact. Ideally, you want the new domain name to be as close to your old one as possible so that users can easily find and recognize your site. However, if you are rebranding or changing direction significantly, consider exploring various  types of domains  to find one that aligns with your new path.. Some tips for choosing a new domain name: Keep it short, simple and easy to remember Use keywords related to your business or industry Avoid using numbers or special characters Check for availability on social media platforms Use a relevant domain extension. 44.4% of global websites use a .com TLD, making it the most popular . As Borets Stamenov, the Co-Founder & CEO of SeekFast  shares: "Pick something you can say out loud once and people instantly remember it—no weird spellings, no dashes, nothing you have to clarify or repeat. Every extra explanation costs you traffic later." Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 02. Back up your website content Before making any changes back up your website content and download it to your computer. This ensures that if anything goes wrong during the domain change process, you can easily revert to a previous version of your site. Backing up your website content ensures you can restore it if anything goes wrong during the migration process. This step is critical for safeguarding your site and avoiding potential downtime. Choosing the right approach for backing up your website content depends on several key factors: your preferred website platform, whether your site is self-hosted or managed and who your domain provider is. Take your time to understand the process—it's crucial for safeguarding your content. 03. Research your domain host’s features Before proceeding, check whether your current  website builder  or  hosting website  offers the flexibility to change your domain name. If this option isn't available, you can acquire a new domain name elsewhere and transition your website's content to your new domain. Is Wix a domain registrar?  We explain. If you’re considering transferring your domain to a new registrar, check your current provider’s transfer process and ensure your domain is unlocked and ready for migration. Learn more about  how to register a domain name  and the  top domain registrars . Find the domain owner and registration details for a website with a Whois domain lookup .  04. Start the migration from one domain to the other Depending on your website platform and hosting provider, the process of migrating from one domain to another may vary. Look into the knowledge base articles of your hosting platform to learn more about the process of migrating. Additionally, some hosting providers offer tutorials or support for this specific task. Some platforms have a built-in option to easily switch domains, while others may require manual steps such as updating file names or database information. Keep both domains and hosting paid up for the entire time you are migrating.  Some migrations can take a few hours, but sometimes it can take up to five days depending on your hosting provider.  05. Update DNS settings Make sure to modify your DNS records to point it to your new domain. This step ensures your website is accessible to visitors without any issues. Depending on your domain registrar, you may need to update A records (linking your domain to an IP address), CNAME records (connecting subdomains to your main domain) or other settings like MX records for email. Follow the specific instructions from your domain registrar or hosting provider as the process can vary. Keep in mind DNS changes can take some time to fully update, so your site might not be instantly available on the new domain. Take a moment to double-check everything to ensure a smooth transition. Don’t forget about your SSL certificate either. SSL (Secure Sockets Layer) is crucial for encrypting data between your website and its visitors, boosting security and trust in your site. If your old domain included an SSL certificate, you’ll need to get a new one for the new domain, as SSL certificates are tied to specific domain names. The good news? Wix provides free SSL certificates for all domains hosted on their platform, so you can ensure your new domain is secure without any extra hassle. This not only safeguards your visitors’ data but also helps eliminate browser security warnings and presents a professional, trustworthy online experience. 06. Redirect your old website to your new domain name Once your new domain is up and running, it's important to redirect your old website traffic to your new domain. This ensures that users who may have bookmarked or saved links to your old domain will still be able to reach your site with minimal disruption. This step also helps search engines understand the change in domain name and update their index accordingly. A 301 permanent redirect in your hosting settings is the best way to announce your site’s move . It tells search engines the change is permanent, preserves the SEO strength of your old pages and transfers it to the new ones. Plus, it helps you avoid “404 page not found” errors and ensures a smooth experience for your visitors. Most host providers offer detailed instructions on how to implement a 301 redirect from your old domain to your new one. You'll typically find these instructions in the help section of your host provider's website or by contacting their support team. Learn more about  how to redirect a domain . 07. Update your website content Once your new domain is live, it’s crucial to ensure all website content reflects the change to avoid confusion and maintain a professional appearance. Start by updating all internal links, headers, navigation menus and any other references to the old domain, ensuring they now direct to the new domain name. Don’t forget to check less obvious areas like footer links, metadata and embedded scripts or forms that might still reference the old domain. This step is essential to prevent broken links, maintain a seamless experience for your users and avoid losing valuable traffic. Next, update your new domain across external platforms like social media profiles, email signatures and directory listings. This not only strengthens your brand identity but also helps search engines recognize and prioritize your new domain. 08. Inform Google and other search engines about your domain name change To ensure that your SEO rankings are preserved during and after the domain change, it's essential to inform Google and other search engines about your new domain. This will prompt them to update their index with your new domain name and avoid any significant drops in traffic or rankings. Changing your domain name can lead to a temporary loss of Google rankings, typically lasting at least three months, with recovery potentially taking up to six months or more . Monitor your website traffic and search engine performance closely after the change to ensure everything is functioning as expected. Use tools like Google Analytics and Search Console to track any fluctuations. Regardless of the website platform you’re using, submit a change of address request through Google Search Console to officially notify Google about the switch. Submit a new sitemap in Search Console to help search engines crawl and index your new domain more efficiently. The process is simple and ensures your site gets re-indexed quickly. Read the full step-by-step instructions for doing this on the  Google Search Console Help page . Additionally, you should also update your new domain name in other online directories or listings, such as social media profiles, business listings and online review sites. Learn more about smart domain name management  strategies to keep your online presence strong. Tips to keep your SEO rankings during a domain change Changing your domain name is a significant move that requires careful planning and execution to ensure a seamless transition. Strong SEO rankings are more important than ever, as the top organic search result receives 19 times more clicks than the top paid search result . By maintaining your rankings, you can maximize traffic and visibility during your domain change. Here's how to navigate this process smoothly, ensuring your audience stays informed and your website continues to perform well. Tell customers about the new domain Be sure to inform your customers and followers about the upcoming domain change. This can be through social media, email newsletters or a blog post on your website. The more you communicate with your audience about the change, the less likely they are to be caught off guard and potentially lose trust in your brand. Monitor traffic and rankings Seeing a slight dip in traffic at first is normal; however, if you see a significant decrease in traffic or rankings, it is likely an indication that something is wrong. Keep an eye on your website traffic and search engine rankings before, during and after the domain change. This will allow you to quickly identify any issues that may arise and address them promptly. Wix websites come with  Wix Analytics  or you can use tools like Google Analytics and Google Search Console to track your website's performance. Update internal links Make sure to update all internal links on your website to reflect the new domain name. This includes links within your content, navigation menus and footers. Don’t forget less visible areas like metadata, canonical tags, embedded forms, images and downloadable files (like PDFs). To make the process easier, use a site crawler or link checker to catch any missed links. Keeping everything consistent not only prevents broken paths but also helps preserve your SEO rankings and creates a smooth experience for your visitors. Do an audit for backlinks Backlinks are an essential factor in SEO rankings and they can be negatively affected during a domain change if not handled correctly. Use a backlink checker tool to identify all the websites linking to your old domain and reach out to them to update the links with your new domain name. This will help preserve the value of those backlinks for your website. Forward emails to your new domain If you use a custom business email address  with your old domain (like yourname@olddomain.com) , set up new email addresses under your new domain and forward messages from the old ones. This keeps communication seamless and makes sure you don’t miss anything important during the transition. Reasons to change a domain name Choosing to change the domain name could be a tough decision but here are some benefits of having a relevant and catchy domain name. Rebranding efforts One of the most common reasons for changing your domain name is to align with a rebranding effort. A new and improved brand image can bring in more business and a catchy domain name that reflects your brand's values and personality can be a valuable asset. For instance, consider a boutique coffee shop known as "BeanThereCoffee" deciding to broaden its appeal beyond coffee to include a wider range of beverages and baked goods. The owners decided to rebrand to "BeanThereCafe" to reflect the expanded focus. This strategic move not only aligns the domain name with the business's current operations but also sets the stage for future growth. Business relocation or expansion If your business is changing to a new location, it may be beneficial to change your domain name to reflect that expansion. This can make it easier for potential customers in those areas to find and remember your website. With a variety of  country code top-level domains (ccTLDs)  available, consider selecting the right one when moving abroad or expanding your business internationally. This choice can significantly enhance your online identity and connect more effectively with local audiences. It's a smart move for any website owner looking to make a mark in a new market. For instance, imagine a UK-based e-commerce brand  that has successfully captured the local market and is now looking to expand its reach into Mexico. Initially operating under a  . co.uk domain, they decided to adopt a .mx domain for their Mexican audience. Learn more: Is Wix a domain registrar? The business has evolved As your business grows, you may find that your current domain name no longer accurately represents what your brand has become. Changing to a more relevant and suitable domain name can help attract the right audience and better reflect your company's values and offerings. Consider the scenario where a tech startup originally branded itself around its flagship product, a smart home device with a  .net domain . As the company evolves, it shifts towards offering a wider array of smart technology products and solutions, not just home devices. To reflect this broader vision and appeal to a more global audience, the company decides to transition to a more inclusive and universal .tech domain. This  Top-Level Domain (TLD)  change from ".net" to ".tech" not only signifies the company's expansion beyond home gadgets but also aligns its online presence with the tech industry at large. This strategic move can enhance brand perception, making it more relevant and attractive to potential customers and partners interested in the latest technology solutions. Explore more domain extensions : .com , .info , .org , . co , .ai and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Legal issues or conflicts with existing domain name In some cases, businesses may be forced to change their domain name due to legal issues or conflicts with an existing domain name. This may be due to trademark infringement, copyright violations or a similar domain name being used by a competitor. In such cases, it's essential to take prompt action and change to a new domain name to avoid potential legal complications. An ideal domain name is available If you come across an ideal domain name that wasn't available when you first started building your website, it may be worth changing to it. A shorter, more memorable and relevant domain name can have a significant impact on your website's success. As Jessica Henderson, founder of Sell My House Fast Houston TX shares: “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually. After switching, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.” Risks to change a domain name While changing your domain name can have many benefits, there are also some risks involved. It's essential to weigh these potential risks before making a decision. Loss of traffic and rankings Even with proper preparation and implementation, it may take some time for search engines to recognize and index your new domain, affecting your  domain history . This can result in a temporary drop in rankings and traffic, which can have a direct impact on your business's bottom line. Confusion for customers and partners Changing your domain name can also cause confusion for existing customers and partners who are familiar with your previous domain. They may accidentally access the old website or be unsure if they have reached the correct site. This can lead to frustration and potentially harm your brand's credibility. Technical issues During the transition process, technical issues may arise, such as broken links or missing pages. These can negatively impact user experience and can also affect search engine rankings. It's crucial to have a thorough plan in place for redirecting old URLs to their corresponding new ones and monitoring for any technical issues. Potential costs Changing your domain name may also incur additional  domain name costs , such as purchasing the new domain and updating branding materials like business cards, marketing collateral and packaging. Consider these expenses before making a decision to change your domain name. Learn more: How much does a domain name cost? Drop in brand awareness and recognition Your domain name is more than just a  URL ; it's a crucial part of your brand's identity. Changing it might lead to a temporary dip in brand recognition and awareness. This could be seen by customers as though you are  starting a business  anew. However, if a domain change is a must, you can maintain your business's trust and reputation by launching a powerful awareness campaign. This approach ensures your audience adjusts smoothly to the new name, keeping your brand's essence alive and well. What happens to your old domain? When you switch to a new domain, don’t abandon your old one. Keeping it registered and active makes sure any visitors who still access the old address are automatically redirected to your new domain. Set up 301 permanent redirects from every page on your old domain to the matching page on your new domain. This preserves your SEO value, maintains traffic and prevents broken links that could frustrate users. Most hosting providers offer tools or guides to set up these redirects, or you can configure them manually through your server settings. It’s best to keep your old domain active for at least a year after the switch. This gives search engines time to recognize the change and transfer your SEO authority while letting customers, partners and bookmarks adjust to your new web address. Get a free domain name  from Wix when you sign up for a premium plan. How to change a domain name FAQ How do I get a domain name? You can get a domain name through a registrar, which is an organization accredited by the  Internet Corporation for Assigned Names and Numbers (ICANN)  to sell domain names. With Wix, for example, you can search and purchase a domain name through the platform as part of their website building services. Do I need to update my branding materials after changing my domain name? Yes, you will need to update any branding materials that include your domain name, such as business cards, marketing collateral and packaging. This ensures consistency and helps avoid confusion for customers. What is the difference between a migration and a 301 redirect? A migration is the process of moving your website from one domain to another. A 301 redirect is a permanent redirect that tells search engines and browsers that your site has moved to a new location. When properly implemented, a 301 redirect ensures that visitors are automatically directed to your new domain. How long is the process to change a domain name? The process can vary depending on the size of your website and how complex it is. Generally, it can take a few weeks to fully transition to a new domain name. It's essential to have a detailed plan in place and allow enough time for any potential technical issues to be resolved. How much will it cost to change a domain name? The cost can vary depending on the registrar you choose and the availability of your desired domain name. It may also include additional expenses, such as updating branding materials. Be sure to research and budget accordingly before making a decision to change your domain name. Can I keep the same URL structure and change my domain name? Yes, it is possible to keep the same URL structure when changing your domain name. This can help minimize any potential impact on search engine rankings and user experience. However, it's essential to implement 301 redirects properly to ensure a smooth transition. Will changing my domain name affect my social media presence? Yes, changing your domain name will affect your social media presence. You will need to update the URL on all of your social media profiles and may also need to change the handle if it includes your old domain name. It's essential to communicate this change to your followers and provide them with the new  web address . Can I go back to my old domain name after changing it? In most cases, you can revert to your old domain name if necessary. However, this may have a negative impact on search engine rankings and user trust. It's best to thoroughly consider the decision before changing your domain name. Is it possible to get a domain name for free? Yes, it’s possible to get a free domain name, but there are often certain conditions attached. Many web hosting and website builder services offer free domain names as part of their packages, especially for the first year. However, these are usually tied to the hosting service, meaning you may not have full ownership or control over the domain as you would if you purchased it outright. It's important to read the terms and conditions carefully to understand what “free” really means and to determine if there might be any long-term costs involved. Learn more: How to get a free domain Is it a good idea to change a domain name? Changing a domain name can be a good idea if your current domain no longer aligns with your brand, is difficult to remember or doesn't reflect your business's offerings. However, it can also have drawbacks, such as potential loss of search engine rankings and customer confusion. To mitigate these risks, ensure a smooth transition by redirecting the old domain to the new one and updating all marketing materials.

Get started by:  Creating a website →  |  Getting a domain → Buying a domain  from Wix  is a straightforward process that you can do entirely online, allowing you to create a website without hassle. Whether you’re looking to purchase your first domain or switch from another platform, Wix offers tools and features designed to simplify the process. Wix as a domain registrar (for .com and .net extensions) and as a reseller for all the rest, provides an integrated platform to register and manage your domain seamlessly. Here’s everything you need to know about how to register a domain name  through Wix. New to domains? Learn about  what is a domain  and   what’s the easiest way to get a domain . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: How to buy a domain from Wix Here’s what you need to know about how to buy a domain name  from Wix, plus how it helps you get started online with confidence. Step / Feature What to expect Search for availability Find the perfect name using Wix’s search tool Choose your domain Pick a name that represents your brand or project Complete your purchase Register your domain, pick your term and pay securely Connect automatically Domain connects to your Wix site without extra setup Privacy protection Option to keep your contact info private (WHOIS privacy) Easy renewal Manage or auto-renew domains right from your Wix dashboard Support 24/7 help available if you have questions along the way Why buy a domain from Wix? Purchasing a domain through Wix seamlessly integrates with your website, giving you everything you need in one place. Wix Domains provides private registration for enhanced security, helping protect your personal information. When you buy a domain directly from Wix, you also get easy domain management  tools to update records or renew your domain. Wix simplifies the process if you are learning how to make a website  for the first time, offering an all-in-one website builder without the need to juggle multiple platforms. Plus, Wix ensures a smooth and user-friendly experience for managing your website and domain in one centralized location. Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How to buy a domain from Wix in 3 steps Check for domain availability Choose the right domain Complete your purchase 01. Check for domain availability   The first step to buying a domain from Wix is making sure your desired name is available. To do this, log into your Wix account , go to the Domains page and use the domain name search  bar to type in the name you want. Wix will process your input and show you whether the domain is available. If your preferred name is taken, don’t worry—Wix provides alternative domain suggestions to help you find the perfect match.  Try our domain name generator  to find the perfect name for your website. 02. Choose the right domain  Once you find an available domain, you can choose one that best fits your brand or project. When choosing a domain name , consider the following tips for an impactful and memorable name: Keep it short and simple—long or overly complex domains are harder to remember.  Use relevant keywords to clarify your niche or business type. For example, if you’re a photographer, you might incorporate the word “studio” or “photo” in your domain.  Avoid numbers, hyphens or uncommon spellings, as they can cause confusion.  First time choosing a domain? Check out our guide to domain extensions  for tips or see what 23 business owners consider their worst domain naming mistakes . 03. Complete your purchase  Once you’ve selected a domain, Wix will guide you through the checkout process. You’ll need to choose the registration period (typically one to ten years) and whether to add features such as private registration (more on this below). After configuring these options, proceed to payment and your domain will be officially registered.  Wix accepts multiple payment methods, making it easy to finalize your purchase. And here’s a bonus—if you’re on an eligible Wix premium plan , you might get your first year of domain registration for free.  Discover how Wix offers free domains , and start building your website today. Setting up your new Wix domain  Connecting your domain to your site  Once your domain is registered, it’s time to connect it to your Wix website. The process is automatic if you purchased the domain through Wix. Your domain will be synced with your site, removing the need to manually update DNS  settings.  If you need to connect a Wix domain to another website or service, you can update your DNS records via the Domains page in your Wix account.  Expert tip from Ofir Gvili, domains PMM at Wix: “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” Activating privacy protection  Privacy protection is a crucial consideration when buying a domain. When you register a domain, your personal details (like your name, email and phone number) are publicly available through the WHOIS database. Wix Domains allows you to activate private registration as an additional layer of website security .  Read more: What is domain privacy ? To enable this feature, you can select it during your domain purchase or add it later through your Domains page. This simple step keeps your personal details private, while reducing spam and unwanted contact.  Renewing your domain  Your registration comes with a domain expiration  date, typically set one to three years from the purchase date, depending on your chosen term. Wix Domains makes it easy to renew your domain, either manually or through auto-renewal. Enabling auto-renewal ensures you won’t accidentally lose your domain because of an expired registration.  You can manage your renewal settings from your Wix account, where you’ll also find reminders and renewal updates.  Wix domain pricing Buying a domain on Wix is designed to be flexible, so you can choose what works best for your project and budget.   Domain pricing depends on your chosen extension (like .com , .net , .org or specialty TLDs ) and the registration period, which usually ranges from one to three years. Most standard domain extensions start at around $14.95 to $24.85 per year, but prices can vary if you select less common or premium domain names. Many creators appreciate the annual renewal option, but you can also purchase multiple years in advance for added convenience. If you sign up for a Wix plan, you will get a free domain  for the first year. Learn more: How to get a free domain name How much does a domain name cost? What is Wix domains ? If you want extra features like privat e registration (to keep your information off public records), look for that add-on during checkout for a small additional cost. You’ll see all prices and options clearly before you make your purchase, so there are no surprises. *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.   Exploring Wix domain features  One platform for all your needs  With Wix, your domain integrates with your website seamlessly, but there’s more to it. You can also create branded business email  addresses using Google Suite, like info@yourdomain.com , to establish strong brand identity and give your business a polished look. Additionally, all domain settings—like DNS record management—are easy to control directly from your Wix dashboard, where Wix simplifies domain name management  for users. Scalability and support  Wix domains are scaled for businesses and creators of all sizes. Whether you’re starting a blog  or expanding an online store , the process is simple enough for beginners, yet robust enough for seasoned entrepreneurs. And if you encounter any bumps along the way, Wix provides 24/7 customer support to help you out.  Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to get a website domain name ? Get started with Wix today. How to buy a domain name from Wix FAQ Do I need a Wix Premium Plan to buy a Wix domain? No, you can purchase a Wix domain without a Premium Plan. However, a Premium Plan is required to connect the domain to your Wix website.  Can I buy a domain from Wix and connect it to a site on another platform? Yes, it’s possible. You’ll need to manually configure your domain’s DNS settings in your Wix account to point it to the external site.  What happens if my Wix domain registration expires? If your domain registration expires, Wix provides a grace period where you can renew it before it becomes available to others. Be sure to check your renewal notifications or enable auto-renewal to avoid losing your domain.  Does Wix offer refunds for domain purchases? Wix doesn’t typically provide refunds for domain registrations, as they are processed immediately. Make sure you’re sure about your domain choice before completing the purchase.

The perfect domain is just a click away: claim your domain →   When it comes to learning how to make a website , understanding the differences between a domain and a website is important in helping you choose the right domain name for your business or brand. A domain name is basically your address on the internet. It is what users type into their browser's address bar to reach your site. A website, on the other hand, is a collection of web pages that are accessible through the internet. It includes all the content, images and functionalities that users interact with when they enter the domain name or URL for that site. Buy a domain name with Wix. What is a domain? A domain is a fundamental component of your online branding and website. It serves as the unique address where users can find your website online. A domain name consists of several parts, including the top-level domain (TLD) and the second-level domain (SLD). The TLD is the suffix at the end of a domain name, such as . com, .org, or .net. The SLD is the part that comes before the TLD and usually represents your brand or business name. Learn more: TLD list What is a domain name?  For instance, if you own a business called Waggles Doggy Daycare, you might register a domain like www.wagglesdoggydaycare.com through GoDaddy or similar providers. This becomes your unique web address, allowing customers to easily find you online. When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, Product Manager at Wix.com Within this, the Domain Name System (DNS) plays a critical role in managing domains. It translates human-friendly domain names into IP addresses that computers use to identify each other on the network. This system ensures that when someone types your domain name into their browser, they are directed to your website. Buy a .com domain What is a website? A website is a collection of interconnected web pages that are accessible via the internet, providing information and services to users. Learn more: What is a website? Websites are made up of various elements, including web pages, images, videos and interactive features. Each web page is a document that can contain text, graphics and links to other pages or sites. When users enter your domain name into their browser, the browser requests the web pages from your website's server. The server then sends the requested pages back to the browser, which displays them for users to view and interact with. A website can range from a simple one-page site to complex platforms with multiple sections and functionalities. For example, an e-commerce site might include product listings, shopping carts and payment gateways. Each component works together to provide a seamless user experience. Build your site quickly with ready-made web templates or get a polished, custom look with a website designer . Domain vs website: what are the key differences? So just what are the differences between a domain and website? A domain is like the address of your house, while a website is the house itself. The domain directs users to your website, where they can access content and services. Without a domain, users would not have an easy way to find your website. A URL (Uniform Resource Locator) is the complete web address used to access a specific page on your website. It includes the domain name along with additional path information that directs users to particular content within your site. For example, in the URL " https://www.example.com/about ," "example.com" is the domain, while "/about" specifies a particular page on your site. Learn more: Domain vs URL Third Level Domains, often known as subdomains , are prefixes added to your main domain name. They help organize different sections of your site or create separate sites under one main domain. For instance, "blog.example.com" could be a subdomain dedicated to blog content. Do I need a domain if I have a website? Yes, you need a domain to make your website accessible on the internet. Without a domain, users would not have an easy way to find or access your site. If you create a website with a website builder like Wix, you can get a customized domain name free with a paid plan. Create a free website and you get an un-customized domain. Domain vs website FAQ: Do I need a domain to have a website? Not always. You can create a website using a free subdomain provided by a website builder, but having your own domain makes your site look professional and easier to remember. Does buying a domain mean you have a website? No. Buying a domain only gives you the web address. You still need to build and host a website to display content on that domain. What is the difference between a website URL and a domain? A domain is the main address of your site, like example.com . A URL is the full web address that includes the domain plus any specific pages, like example.com/about . Who actually owns a domain? The person or organization who registers the domain owns it, but ownership is tied to registration fees and renewal. If you stop paying, the domain can be claimed by someone else. Are domain name and website name the same? Not necessarily. A domain name is your site’s address online, while a website name is the title or brand of your site. Sometimes they match, but they can be different.