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Artificial intelligence is transforming how websites are built and managed. Avishai Abrahami, co-founder of Wix, shares his insights on the evolving role of AI in digital presence, Wix’s product strategy and why websites will remain essential in an AI-driven future. 1. Will AI platforms like ChatGPT replace websites, or just change how we access them? In my opinion, there are two ways this could go. One is that everything happens inside ChatGPT, it becomes the internet and knows everything about it. The other scenario is that you go to ChatGPT or something similar, and when you ask a question, it will go and retrieve information from other websites’ servers and present it. The first option is that ChatGPT will include all the internet inside, meaning ChatGPT will have to hold all the knowledge of the internet on OpenAI servers. All the textual information, all the inventories and all the transactions. For example, it will have to know the inventory of all eCommerce stores on the internet, when they sold an item and what inventory is left. For a gym, it will need to write scheduling information, when a class is available, if it was paid for, what the cancellation policy is, and it will need to do it for everything—all the knowledge in the world—every type of data, financial data, commercial data, legal and more. To build it, you will need a huge database, one that can hold endless amounts of records, in an endless amount of structures. It is probably a billion times more complicated than the most advanced Oracle database version that exists. Personally, I’d imagine that Sam Altman’s focus and priority is continuing to advance AI itself, not developing an impossible-to-build database and an eCommerce stack. The second option is that OpenAI and all the other LLM vendors will simply communicate with the servers (websites) of each business, and let each business maintain its own data and transaction rules. So when you want to buy a red dress, the LLM will communicate with the website agent and ask if they have it in the inventory, and continue to communicate to do the transaction. I'm a big believer in that second option, and the MCP standard is already a step in that direction—where servers communicate with agents to deliver real-time information and take action. Platforms like Wix, Shopify and Squarespace will need to build those bridges, and we've already started. With technologies like MCP, AI agents can connect directly to the Wix infrastructure and access real-time content. 2. What do you think about the future user interface, is it all prompt-based? I don't believe so, there’s a reason movies are more popular than books. Visual results matter. We are entering a future where creating amazing interactive visuals will become possible—just look at all the new image and video generators coming out every day. Brands will have better ways to present products and services. We can already see the first steps toward visual agents and avatars. I believe we will see a future where the LLM agent will “invite” the website agent to join the conversation, and both will plan together the best visual experience for the user, which of course means that in the future we will have a bigger need for advanced content creation. So yes, the interface is evolving, but you’re still accessing the website (or its agent), just with a more personalized experience. Personally, I am very excited about it and I think in the near future we will be able to create amazing visual and audible content. 3. How do you envision AI shaping website creation? We were the first to release generative AI for website creation with ADI back in 2016. It significantly improved customer satisfaction and conversions because users could do more, faster, with better business outcomes. AI simplifies complex tasks like design, enabling more advanced web presence without the need to master complicated tools. We’re very excited about what’s coming. In the next five to 10 years, we’ll see a major shift from static, click-and-read interfaces to live agents that speak and present content dynamically. Textual prompts alone won’t be enough because brands rely on immersive, visual experiences. Websites will become more complex, with multimedia and intelligent agents enabling highly personalized scenarios. It’s an exciting future, and Wix is committed to empowering customers to define and deliver those dynamic experiences. Learn more about Wix Harmony. 4. How is Wix adapting its SEO and technology to thrive in a future shaped by AI-powered search? We’ve developed Generative Engine Optimization (GEO) to prepare Wix sites for AI discovery. We provide server-side rendering so AI can access site content easily. We include default structured data markup to help AI understand and deliver your content, site or brand name in its answers. Our analytics track AI-driven traffic and engagement. We support emerging standards like llms.txt, and we’re partnering with platforms like OpenAI to surface product feeds in generative search. Soon, we’re launching a Connect to Bing feature to help users appear in AI-powered Bing results. These initiatives ensure Wix users can thrive as AI reshapes how people search and discover content. 5. How can Wix keep a competitive advantage when AI can already build websites? It’s true that LLM can generate a basic website. But those sites are very simple. They don’t have backend infrastructure, hosting, payments, scheduling or fulfillment. For OpenAI to compete at that level, they’d have to stop working on AI and start building complete business systems. I’d be very surprised if that’s their strategy. It’s much more scalable for them to just say, “Hey Wix, this user saw your product. Can you show it to them and tell me how to present it best?” That’s why the infrastructure behind the website, like what we’ve built at Wix, will be even more relevant five years from now. Especially as we move into this world of agentic systems, where AI doesn’t just answer questions, but also takes actions. The more advanced that world becomes, the harder it will be to build everything from scratch. You’ll need platforms like Wix that already have these capabilities and constantly evolve them. And that’s our real strength. 6. What is Wix’s overall strategy for AI? Our strategy is clear, empower self-creators and agencies , people who want to build things on their own. AI now lets them do so much more. Our role is to give them the tools to do it, editing images, generating videos or building advanced websites and agents. We’ve always focused on providing users with the tools to create stunning content , and AI just lets us add more to the puzzle. You used to need a graphic designer. Now you can generate high-quality visuals instantly yourself. We’re building tools that eliminate the headaches small businesses face. And while some of the pieces are still being developed, we’ve already built the Model Context Protocol (MCP), which is foundational. Every modern website will need it. It prepares us for a future where AI agents are key parts of the web. In the end, this is what we do. We leverage AI to let our users do more, faster, and at a higher quality than ever before. To accelerate this vision, I’m excited to share that we’ve just acquired Base44 , a hyper-growth AI startup pioneering AI-powered code generation and multi-agent orchestration. The tech landscape is undergoing a major transformation as vibe coding gains momentum, shifting creation from manual development to intent-driven software development. This new approach allows people to simply express what they want to build, while intelligent agents do the heavy lifting. Base44 enables anyone to create fully functional, custom solutions and applications using natural language, eliminating the need for traditional coding. They are pioneering AI-powered technology that pushes us toward a future where building digital experiences and solutions is driven by intent, not complexity. Their platform lets anyone simply express what you want, while intelligent agents bring it to life instantly and intuitively. You can try it for yourself. Maor Shlomo, founder and CEO of Base 44, and his team move fast and fearlessly, combining rare vision with deep technical expertise. In a short time, they’ve built something that's not only technically impressive, but perfectly aligned with where I believe the future of digital creation is headed. The team has already attracted a passionate and growing user base who see the power of what they’ve built. You can read more about the acquisition here . What they’ve built is fully aligned with our direction. The internet is becoming more dynamic, more agentic and more personal—and we’re ensuring our users don’t just keep up; they lead the way.

Create your logo in minutes with a logo maker → What is a logo  and what is the significance of color? When it comes to branding, the color of your logo is more than just an aesthetic choice—it's a crucial part of your brand's identity. Yellow, a color often associated with warmth, energy, and attention-grabbing qualities, can play a significant role in how your brand is perceived. In this article, you'll discover why yellow might be the perfect color for your logo and how to design a logo  that will impact your brand's image and create a brand identity . Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. The significance of yellow in logo design Yellow, beyond being a bright and cheerful color, is a color that carries a psychological significance that can greatly influence consumer perception. A yellow logo is a type of logo  that can evoke a sense of enthusiasm and inspire confidence. Let's explore why yellow could be an excellent choice for your logo and how it can enhance your brand's messaging. Yellow is often associated with the sun, symbolizing light and life. It stands out in the human visual spectrum, which means that using yellow in your logo can help ensure that your brand catches the eye of potential customers and leaves a positive impression. This attention-grabbing trait is particularly useful in advertising and marketing materials where you want your logo and brand to stand out. Brands that want to appear accessible, friendly and innovative may find yellow to be an ideal choice. However, it's important to consider your industry and target audience when deciding if yellow aligns with your brand's personality. For more information about conducting competitor research and target audience analysis, check out our guide on how to start a business . Made with the Wix Logo Maker Tips for creating a yellow logo When designing a yellow logo, certain principles will ensure that your logo is effective: Simplicity:  A simple design is easier to recognize and remember. Versatility:  Your logo should look good in various sizes and on different mediums. Relevance:  The design should be appropriate for your industry and resonate with your target audience. How to create a yellow logo Creating a logo that makes an impact requires careful consideration of design elements. A striking yellow logo not only captures attention but also communicates your brand's values effectively. Here's a step-by-step guide to help you craft a yellow logo that is both memorable and reflective of your brand identity. Choose the right shade of yellow Incorporate additional colors and elements Integrate iconography and typography  Select a compatible background Sketch your logo idea Use a logo maker Test and iterate Keep it consistent 01. Choose the right shade of yellow Amongst all the available logo colors , you should choose a shade of yellow that aligns with your brand's personality and the message you wish to convey. Here are some examples of common yellow hues: Bright yellow:  Conveys energy and vibrancy, and is a good choice for brands that want to appear dynamic and forward-thinking. Mustard yellow:  Offers a more subdued, vintage feel, suitable for brands with a classic or retro aesthetic. Lemon yellow:  Fresh and modern, this shade works well for brands looking to project cleanliness and freshness. Golden yellow: Implies luxury and quality, ideal for high-end brands. 02. Incorporate additional colors and elements While yellow can be powerful on its own, combining it with other colors can enhance the overall design of your logo. Consider these logo color combinations : Yellow and gray: Offers a balance between warmth and professionalism. Yellow and blue: Create a trustworthy yet energetic vibe. Yellow and black: Provides maximum contrast for high visibility. Made with the Wix Logo Maker 03. Integrate iconography and typography  The icons and fonts you choose are just as important as the color of your logo. They should complement each other and reinforce the message you want to convey. Icon logo:  Select icons that are symbolic of your brand. For instance, a sun icon could represent energy or new beginnings. Logo font:  Choose typography that reflects your brand's character—whether it's a traditional serif font or a modern sans-serif. For more inspiration, be sure to view our blog post on best fonts for logos .  04. Select a compatible background The background against which your yellow logo is placed plays a crucial role in its visibility and legibility. Here are some tips for choosing an effective background: Contrast is key: Ensure there is enough contrast between the yellow of your logo and the background color. Darker backgrounds can make yellow pop, while lighter backgrounds may require adjustments to the shade of yellow. Simplicity works best:  A simple background helps your logo stand out without competing elements distracting from it. You could place your yellow logo in front of a darker section of your website for instance to help make it pop.  Don’t have a website for your brand? Feel free to review our guide on how to make a website  to help you get started.  05. Sketch your logo idea Now that you've laid the foundation, bring your ideas for your logo design to life. Explore different concepts, layouts, and compositions. Experiment with incorporating yellow as the dominant color or as an accent color in your designs. Once you've settled on a final design, it's time to design it. 06. Use a logo maker Using a logo maker tool, you can create digital versions of your logo, refining the typography, colors and layout as needed. With a logo maker you'll also have common file formats like PNG , JPEG , SVG , or PDF . 07. Test and iterate Be sure to play around and test your logo design across different backgrounds and sizes to ensure visibility and readability. This is important for both online and offline versions of your yellow logo. For example, test it on printed merchandise compared to your social media channels. Get feedback from friends, family or your target audience—and make any necessary refinements. Pro tip : You can use  AI logo generators   to test out a few versions of your logo and see what you like best. 08. Keep it consistent Wherever your yellow logo appears, be sure to keep it cohesive and consistent. To ensure consistency, develop usage guidelines for your yellow logo, specifying how it should be displayed, scaled and reproduced across various platforms and media. This can be helpful also for external stakeholders or future collaborations who will also use your logo. Made with the Wix Logo Maker Yellow logos in action: brands and examples Observing how successful brands utilize yellow in their logos can provide valuable insights into the effectiveness of this vibrant color in action. Take a closer look at some notable examples of yellow logos and analyze what makes them stand out. For instance: McDonald's: The golden arches of McDonald's are instantly recognizable worldwide, symbolizing quick service and consistent taste. DHL: DHL uses a bold yellow and red color scheme that conveys speed and reliability, essential qualities for a courier service. Best Buy: Best Buy   uses yellow to appear accessible and friendly while highlighting their focus on innovation. Check out these other yellow logo color ideas for inspiration. Yellow logo FAQ How can I effectively use yellow in my logo design? To use yellow effectively in your logo design, consider the following: Balance:  Pair yellow with neutral colors to balance its vibrancy. Target audience:  Ensure the shade of yellow resonates with your audience's expectations and emotions. Brand message: Choose a tone of yellow that aligns with the message you want your brand to communicate. Are there specific shades of yellow that work best in logos? While there is no one-size-fits-all answer, certain shades of yellow tend to be more versatile: Bright yellow:  Works well for brands wanting to convey energy and attention-grabbing qualities. Golden yellow:  Best for brands aiming for a perception of luxury or quality. Pastel yellow: Suitable for brands looking for a softer, more approachable feel. How do I ensure my yellow logo stands out in a competitive market? To ensure your yellow logo stands out: Create a distinctive logo that captures the essence of your brand. Use consistent branding across all platforms to build recognition. Support your logo with a strong marketing strategy that places it front and center in all communications. Can I make a yellow logo for free? Yes, consider using a logo maker like the one by Wix to save on the logo design cost . Hand drawing and digitizing your logo also works.

What’s the AIDA model in marketing? Plus, how it can strengthen your specific marketing strategies. We live in an attention economy, a term coined by Nobel Laureate Herbert A. Simon to describe the commodification of our focus en masse. In the attention economy, people literally choose what to ‘pay attention’ to, as we now have more access to information than we could possibly intake in a given moment. To that effect, marketers and agencies have realized that before they can sell a service, they first need to grab people’s attention. Competition for attention is fierce. That’s why a simple insurance commercial doesn’t do it anymore; you need to throw in a squealing pig or caveman in the mix. Finally, when all eyes are on you, you only have a few more seconds to convince prospective clients you’re the best fit to solve their problem. If that sounds like a tall order, you’re in luck, as there’s a framework that you can use to both improve your own agency’s content and, if you offer marketing services, your clients’ content as well. It’s called the AIDA model — sometimes the AIDAR model — and if you learn how to master it, you’ll be sure to see some great results. What does AIDA mean in marketing? People typically go through four stages when making purchases: Attention Interest Desire Action (AIDA) During these stages, your content will ideally attract attention to your agency, generate interest in your product or service, stimulate a desire for it, and spur action to buy it. For each marketing effort to succeed, it’s essential to consider what role it will play in the greater AIDA framework. AIDA can be applied to social media carousels, starting blogs , ebooks, whitepapers, content marketing funnels customer journeys, pod advertising and even on your websites. What is AIDAR? In recent years some marketers have added an R — which stands for retention — to the end of the AIDA framework. Once someone completes the action you want them to take — ideally, converting them to a client/customer by completing a transaction — then, these marketers believe, the real relationship with that individual is only beginning. The aim after that is to continue nurturing the relationship so that the person comes back when they need your product or services again — and refers you to others. Are there any downsides to the AIDA model? It’s important to mention that the AIDA model does have some limitations. For one, it’s designed linearly, so if someone doesn’t enter at the attention stage, they may not have a natural understanding (or inclination) to purchase. In other words, AIDA fails to account for non-linear customer journeys (which is why it’s so important to understand and map your customer journeys for each persona or segment). How is AIDA(R) different from the marketing funnel? The marketing funnel is designed to describe someone’s process from first impressions of a brand through to conversion (which is typically — but not always — defined by making a purchase). While it might seem similar to the AIDA model, its steps are different. For example, at the top of the funnel (TOFU), you raise awareness for your brand. In the middle of the funnel (MOFU), you steer prospective customers through what’s called a consideration phase. At the bottom of the funnel (BOFU), you’re driving conversions and potentially looking to set the stage for future customer engagements . The biggest difference between the AIDA framework and the funnel is that AIDA(R) can be applied to any piece of collateral, any digital journey, and any marketing campaign, in addition to your overall sales funnel. Examples of the AIDA model Here are examples of what each step of the AIDA model looks like in action: Attention The first thing to determine is how your ad or offering is going to stand out from the overall sensory barrage that people experience both online and in their day-to-day lives. Ask yourself where a prospective client is encountering your content in order to best gauge how it can stand out in that space (for example, see what else comes up when you search for keywords related to your brand). One example is the famous Clairol print campaign, “ Does she, or doesn’t she ?” It pairs women of all ages, in varying commonplace scenarios (like a diner), with a simple and evocative tagline that leaves the viewer wondering what the line is implying. They will likely need to look closer to determine it’s an ad for hair dye. Interest Think about what information or design elements someone needs at this point to continue their journey. Determine what people are searching for when they find your website , conduct services, or study customer service inquiries to learn what your audience is most interested in. Airtable is a popular software for content marketers, and it’s no surprise that they’ve got their AIDA framework on full display. Autoplay videos keep the user’s eye engaged and scrolling down the page while relevant subheads generate further interest. As a bonus, the help bot helps inform any interests that might not yet have been answered or satisfied. Desire Time to highlight your unique value proposition, or unique selling proposition , and the benefits that will drive desire. Keep in mind desire is not created equal — which is to say, some customers might be looking for the lowest price, while others might really be looking for a long-term trusted partner. Today, people increasingly want to know that companies they patronize are ethical, reliable and values-driven. One example of speaking to this desire is retailer Veronica Beard, which is currently promoting its VBGivesBack campaign, in partnership with the Breast Cancer Alliance, right on its homepage. There are many ways to establish a genuine emotional connection that will drive decision-making and brand loyalty. The key is learning your own audience’s desires (through feedback forms, social media comments and more) and demonstrating a commitment to fulfilling them. Action When you want someone to move forward, it’s important to be specific about the next step you’d like them to take. Your calls to action can be as simple as a few hyperlinked words in a sentence at the end of a blog. It's important to think about where your call to action should be placed within a piece of content or collateral. Do some A/B testing to learn which CTA placements yield the best results. Barnes and Noble offers a sign-up form (with the incentive of “savings”) and they ask to “Follow Us” in the footer of every webpage . Remember: Action doesn’t always need to be about completing a purchase; each step on the customer journey might need its own call to action to get people to progress. Retention Once someone has made a purchase, it’s important to continue the conversation. An approach that we particularly like is the referral method. A great example is Winc , a monthly wine club that allows members to give free boxes of wine to those they want to refer. Because who can resist sharing good wine, not to mention free wine, with their friends? Receiving both a good recommendation and a chance to sample a great product, the friend is more likely to join than any regular cold lead. When friends sign up, the referrer gets a discount on their next box. At the same time, we also commend a light touch: sharing periodic newsletters, updates about the company, or notifications about upcoming events. If someone has a positive experience and continues to receive quality content that aligns with their interests, they’re likely to return. Why use AIDA for business growth AIDA is based on the way people engage with content throughout their buying journey. Relying on human psychology to inform savvy small business marketing strategies speaks to the evidence-based work that most businesses thrive on. But at the end of the day, you measure that success by making customers happy, it depends on how you measure that success, whether it’s keeping your clients happy or delivering consistent marketing results.

In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs. GoDaddy The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.

Bring your inspiration to life with a Wix website →   Whether you specialize in TV, films, commercials or Shakespearean theater, a well-crafted actor website is a must-have. With all your personal information gathered in one place, this piece of online real estate is your chance to present yourself in your best light. Creating an impressive acting portfolio that showcases your proudest work front and center, will help casting directors and other professionals from the industry get to know you better. In turn, this can buy you more job opportunities and help you push your career forward. To help you jumpstart the website creation process, we’ve collected the best actor Wix website examples , plus tips on how to get started creating your own actor website. Related: check out the top artist websites built with Wix. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 6 professional actor websites Eileen Grubba Hiro Kanagawa Brandt Maina Edit Holländer Sam Morril Jonathan Van Ness 01. Eileen Grubba Everything about this actor website exudes life and energy, hinting as to Eileen Grubba’s personality. Her wide smile greets us on the homepage, set against a bright shade of coral. The large, beaming photo of Eileen alongside her name written in big, bold letters, emanates a sense of confidence and self-assurance. While Eileen specializes in a wide range of fields, including acting, writing, producing and advocating for disability inclusion, she has curated the content on her homepage to include only the most important information. You’ll find an introductory paragraph, embedded video reels and a gallery. She has also started a blog to regularly update site visitors on her latest goings-on, while simultaneously demonstrating her writing skills. 02. Hiro Kanagawa With this content-packed one-page website , actor and writer Hiro Kanagawa manages to craft a professional result that truly shows off his skills. The floating menu is pinned to the top of the page, so that you can easily transfer between sections when scrolling down the site. Hiro has also paid attention to small details, such as adding a downloadable PDF of his CV and links to relevant articles about him and his past performances. You’ll also notice a ‘Back to Top’ button that appears at the bottom of the page - a useful navigation practice for long-scrolling websites. 03. Brandt Maina Actor, singer and dancer Brandt Maina has gone for a diverse range of photos on his homepage, showing off his various performance abilities. Arranged in a horizontal gallery layout, visitors can easily scroll through the images. Set against a black background, they really stand out and take center stage. The information on Brandt’s biography page is also designed in an organized layout, making his resume comfortable to read. Split up into sections, visitors can easily skim through the concisely written text. 04. Edit Holländer The split-screen website layout on actress Edit Holländer’s homepage gives her the opportunity to display a photo of herself alongside a short description. Paired with a clean white border and a simple sans-serif typography choice, the overall look is clean and inviting. On top of the other actor website essentials, Edit has also included references. Adding testimonials to your website presents you as trustworthy, letting visitors get to know you further and offering a better understanding of your strengths and personality. 05. Sam Morril Comedian and actor Sam Morril keeps things simple and sharp with his website design. A bold, high-contrast hero image of Sam performing sets the tone against a dark background, immediately drawing visitors into his world of comedy and acting. The homepage spotlights Sam’s latest projects, including his tour dates and comedy specials, while also showcasing his work as an actor. The clean layout and straightforward navigation make it easy for fans to explore his portfolio, while links to his social media accounts ensure visitors stay connected to his latest updates and performances. 06. Jonathan Van Ness The one-and-only Jonathan Van Ness has gone for a minimalistic look on his website. A large welcoming photo of himself smiling stands out against a plain white background. A subtle parallax scrolling effect has been used, adding a sense of movement and volume as visitors scroll down the page. Jonathan has utilized his homepage to showcase two of his current major projects - his memoir, Over the Top , and podcast. The clean design and minimal content ensure that this section grabs site visitors’ attention. In addition, he’s added his Instagram feed to his website, enabling fans to remain up-to-date on his latest activities. How to make an actor website in 6 steps Looking to create a website to kickstart your acting career? These steps will guide you: 01. Choose a website builder Using a website builder, like Wix, can help you create a professional acting website either for free, or with a paid plan. Using a website builder gives you access to hundreds of customizable templates, as well as robust website infrastructure such as reliable hosting and enterprise-grade website security. Get started with these performing arts templates . 02. Select and register a domain name When making a website, you'll need to choose a domain name. Check for availability with a domain name search and then register your domain name . With Wix, domain names are free for a year with a paid monthly plan. Learn more: How to register a domain name How to choose a domain name choose a domain name 03. Choose your pages and layout Creating an actor website is a great way to showcase your talent, in order to create an effective one you'll need to plan your pages and its layout. Some essential pages for your actor website are: Homepage: this is responsible for the first impression your site gives and its the most effective way to give a quick overview of who you, with impact. Content it should include — professional headshot, brief bio and links to your resume and reel. About me: this page is a chance for your to provide deeper insight and detail into your background and personality. Include a detailed bio, your personal story, your training and experience and anything else relevant including career highlights. Resume: to showcase your acting experience and skills. Make sure its formatted for easy reading and you can make it downloadable if relevant. Gallery : it's always a good idea to include a visual representation of your work via images or video clips and reels. It's a good idea to organize these examples by type of role and acting genre. Contact: it should be easy from your website for casting directors and agents to find you. Include a contact form, your contact information (telephone, email) and links to your social media profiles. You should also make sure that your website is easy to navigate with a clear menu. Optimize for SEO, in order to make it easier for search engines and users to make it. Your site should be mobile-friendly and easy to use on any device. 04. Focus on SEO If you want casting directors, agents and collaborators to find your website, you need to make it SEO-friendly. Search Engine Optimization (SEO) helps your site appear in search results when people are looking for actors. Here are a few tips to get started with SEO for your actor website: Use relevant keywords : Think about the terms industry professionals might search for, like “dramatic actor reel” or “voiceover artist portfolio,” and weave them naturally into your site’s headings, content and image descriptions. Optimize meta tags and descriptions : Meta titles and descriptions are what people see in search results. Make them catchy and relevant, like “Award-Winning Actor Portfolio | [Your Name].” Prioritize speed and performance : Websites that load slowly can lose visitors fast. Wix automatically ensures your site is quick to load on all devices. Go mobile-friendly : Many people search on their phones, so having a site that looks great on mobile is essential. With Wix, your template is already designed to work seamlessly across devices. Add alt text to images : By adding alt text to your photos, you not only make your site more accessible but also help search engines understand what each image is about. When you optimize your site for SEO, you’re giving your acting career greate r visibility and making it easier for the right opportunities to find you. 05. Review and publish your site Once your site is done, make sure to share with family and friends for feedback. Make sure they test the functionality of the site and not just comment on the design. 06. Promote your site Once your acting website is live, you'll need to promote it to get eyes on. You can of course directly share it with relevant industry professionals but if you want to bring in more eyes, you can promote on social media, email newsletters, search engines or networking events. What should an actor website include? Now that you’ve browsed through a selection of inspirational actor websites, it’s time to create your own. And don't worry, you’re by no means expected to be a web design expert. You can begin your website creation process by picking a template out of this selection of performing arts website templates . You’ll be able to fully customize the design and add your own content, while resting assured that everything else has been taken care of, from the user experience to the design and more. Once you’ve picked a template, here are a few additional pointers that will help you along the way: An impressive bio Grab attention by crafting a unique yet professional ‘About’ section. Mention your area of expertise, past experiences, awards and other successes. If you can make your site visitors smile with a drop of tasteful humor - that’s an added bonus. Some actor websites include a dedicated ‘About’ page , while others integrate their bios into their homepages. Reels This is your chance to show off your performance skills, so make sure your reels are front and center. They should be of the highest quality and easy to find on your website. You can easily add videos to your Wix site , uploading them from your computer or via platforms like YouTube and Vimeo. You’ll also be able to arrange a stylish layout for your videos, as well as bring attention to a particular reel by adding a full-width video to your site (for more options, check out our video website templates ). Links to your social platforms While your actor website is more for professional purposes, your social platforms like Instagram and Twitter are probably more geared towards your fans. Give your site visitors the chance to get to know you via these channels too by adding a social bar to your site. Behind-the-scenes shots Of course you want to appear professional, which is why your actor website will probably be filled with headshots. But behind-the-scenes photos will offer visitors extra insight into your style and personality, crafting a more authentic feel. Reviews and references These can be highly powerful additions to your actor website, serving to reinforce your skills. Integrate any press reviews, testimonials or references throughout your site, making sure that your visitors won’t miss out on them. Actor websites FAQ What is an actor website? An actor website is an online portfolio created by actors to showcase their portfolio, including headshots, resume, demo reels and contact information. It serves as a professional hub for industry professionals, casting directors and fans to learn more about the actor's skills, experience, and upcoming projects. How to design an actor website? Design an effective actor website by prioritizing a clean layout and user-friendly navigation. Feature high-quality, professional headshots and a concise, well-organized resume. Include a demo reel showcasing your best performances. Choose a personalized domain name for a professional touch. Keep content regularly updated with recent projects and achievements. Integrate links to your social media profiles and IMDb page. Add a blog or news section to share updates. Make the website and its design represents your unique personality and acting style. How to make an actor website? To create an actor website, follow these steps: Choose a domain name Select a hosting provider or website builder , like Wix Opt for a clean, minimalist design that highlights your headshots, resume and demo reel. Create pages for your portfolio, resume, headshots, demo reel and contact information. Include headshots and a demo reel. Provide a resume and contact information. Integrate with social media and optimize for SEO.

Looking for the best way to build your website? Get started with Wix  → Authors and writers need an online presence to showcase their work and build a following. Selecting the right website builder  can greatly impact how writers present their online portfolio  and connect with their audience. With a lot of options available, choosing a platform that offers ease of use, flexibility and specific features tailored to literary content is key for any writer's online success. Learning how to build a website from scratch is important for writers to leverage a builder that simplifies this process without compromising on the quality or aesthetic of the final product.  The best website builders for writers provide a range of templates and customization options to help their content stand out, while also ensuring the site is mobile friendly and easy to navigate. Writers can then focus on creating engaging content, knowing their website reflects their personal brand and resonates with readers. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: Best website builders for writers Whether you're promoting a published book, building a newsletter audience or launching your freelance writing business, a well-designed website can help you build credibility and connect with readers. This guide explores the top website builders that support writers with the tools they need to publish, promote and grow their websites. We cover what sets each platform apart—from built-in blogging features to design flexibility and SEO support—so you can choose the right fit based on your goals, writing style and tech comfort level. You’ll also find tips for designing a writer website that puts your voice and work front and center. Criteria we considered Why it matters Blogging and publishing tools Supports content creation and sharing with your audience Portfolio and book showcase features Makes it easy to display writing samples or published work Ease of use Helps writers of all tech levels build confidently Customization options Allows for creative control and a unique online identity SEO and marketing tools Drives visibility and helps grow readership or client base 7 best website builders for authors and writers Wix Site123 Duda Ucraft Weebly Pixpa Dorik 01. Wix Wix is a highly versatile website builder for writers that offers a user-friendly interface with drag-and-drop features , making it ideal for authors and writers who want to create professional-looking websites  without needing technical skills. The platform provides a variety of customizable templates specifically designed for portfolios and personal sites, which can be great for showcasing books, blogs and writer bios. Wix includes advanced SEO tools  that help ensure your content reaches your target audience effectively. Writers can benefit from features like social media integration, a blogging platform  and email marketing functionalities  to engage with their readers and promote their work. Additionally, Wix supports multimedia content, including videos and images, allowing authors to create dynamic content that complements their writing. Site security  and website performance  are strong points for Wix, with regular updates to keep the platform modern. For writers looking to sell books or merchandise, Wix also offers eCommerce solutions  that are easy to manage. Customer support is available 24/7, providing help whenever needed, which is beneficial for authors who prefer focusing on their writing rather than website maintenance . Why we picked it: User-friendly with drag-and-drop editor Wide range of customizable templates Comprehensive SEO and multimedia tools 24/7 customer support Ideal for:  Authors wanting customizable, feature-rich websites. Pricing:  $0-$159/month. Paid plans available.  Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $39/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more about why you should use a website builder. Learn more: Best freelance website builders , What is a website builder? 02. Site123 Site123 is known for its simplicity and ease of use, making it a good choice for writers who prefer a straightforward approach to website building. This platform offers basic yet functional designs with enough customization options to tailor your site to match a personal brand or book theme without overwhelming users with choices. For authors, Site123's tools include blog integration that supports various content types, from text and photos to videos, all of which can enhance storytelling and reader engagement. SEO tools are available to help increase the visibility of their work, and the platform also offers responsive customer support to assist with any questions that may arise during the building process. Although Site123 may lack some of the advanced features found in more robust website builders, its appeal lies in its clear, no-frills approach, which is perfect for newbies. Additionally, it has an integrated e-commerce platform, which is convenient for authors who wish to sell their books directly from their website. The mobile-optimized design ensures that the website looks good on all devices, which is critical for reaching a broader audience. Why we picked it: Simple and straightforward setup Built-in blogging capabilities Basic SEO tools included Mobile-responsive designs Ideal for: Beginners needing simplicity and ease of use. Pricing : Free basic plan, with premium versions starting at $12.80 per month. Be inspired: Book cover ideas 03. Duda Duda is geared towards authors seeking a blend of simplicity and powerful features. It offers a sleek interface and robust design capabilities without requiring deep technical knowledge. Duda's template collection is designed with responsiveness in mind, ensuring that websites operate flawlessly across all devices, which is particularly important for authors aiming to reach readers on mobile platforms. One of Duda's standout features is its extensive customization tools that allow writers to tweak designs to reflect their personal style or book themes. Additionally, Duda provides strong collaboration tools, which are ideal for authors who work with editors, designers, or co-authors. Users can also access built-in analytics to track visitor behavior and adjust content as needed. Duda focuses on speed and efficiency, with features that support rapid loading times and a focus on SEO best practices to help authors enhance their online visibility. Moreover, it includes specialized functionalities for selling products and services, making it a suitable option for authors who want to manage book sales and related merchandise directly. Why we picked it: Modern and responsive templates High customization potential Collaboration tools for teams Fast loading and performance Ideal for:  Professional writers seeking design flexibility. Pricing: Starting at $19/month for basic features. 04. Ucraft Ucraft is a website builder for writers that appeals to creatives, including writers and authors, due to its aesthetically pleasing design options and straightforward user interface. It offers a range of professionally designed templates that are especially useful for portfolios and personal blogs, giving authors the tools needed to create visually appealing sites that can showcase their work effectively. Ucraft's features include a powerful drag-and-drop editor that simplifies the process of website creation. It also offers logo and landing page builders, which are useful for book launches and branding purposes. SEO tools are built-in, ensuring that content is optimized to reach the intended audience, and the platform integrates various social media tools to help promote content across different channels. For authors interested in selling their books or merchandise, Ucraft provides e-commerce capabilities that are easy to set up and manage. The platform also supports multiple languages, which is beneficial for writers who want to reach international audiences. Ucraft offers a responsive customer support team, and the platform is known for its reliable hosting, which ensures websites remain accessible and secure. Why we picked it: Aesthetically appealing for creatives. Multilingual support. Simple e-commerce integration. Dependable support. Ideal for: Creatives focusing on visuals with text. Ideal for: Multilingual authors with international audiences Pricing: Free version available, plans from $14/month. 05. Weebly Weebly is another popular choice among writers due to its simplicity and the robust functionality it offers. It's particularly known for its strong e-commerce capabilities, which makes it ideal for authors who wish to sell books and other merchandise directly from their websites. Weebly's templates are customizable and designed to be responsive, ensuring they work well on both desktops and mobile devices. Weebly's editor is straightforward, offering a balance between ease of use and customization options. It includes various multimedia features to enrich content, such as video and image galleries, which can enhance author websites by showcasing book covers, author interviews, and more. Additionally, Weebly provides built-in analytics to help authors understand their audience and fine-tune their marketing strategies. For SEO, Weebly offers comprehensive tools that help improve the visibility of content on search engines, crucial for authors looking to gain new readers. The platform also integrates with various marketing tools, including email marketing, social media promotion, and customer feedback tools, which can help authors engage with their community effectively. Why we picked it: Robust eCommerce features Easy-to-use interface Integrated marketing tools Comprehensive analytics Ideal for:  Authors looking to sell books and merchandise online. Pricing: Free version available, plans start at $10/month. 06. Pixpa Pixpa is an all-in-one platform tailored for creatives and professionals who need writing portfolio  features along with website building. This makes it a perfect choice for auth ors who also engage in photography or visual arts. Pixpa offers sleek, modern templates that are easy to customize and ideal for showcasing creative work alongside written content. Pixpa stands out for its strong focus on visual presentation, offering excellent gallery options and design flexibility which are great for authors who want to visually complement their writings with high-quality images. The platform includes blogging tools that are easy to integrate, allowing for seamless updates and reader engagement. Additionally, Pixpa provides robust e-commerce solutions designed to handle everything from book sales to subscriptions for exclusive content. SEO features are also built-in, enhancing the ability to attract more site visitors. Pixpa's customer support is well-regarded for being responsive and helpful, providing peace of mind for authors who may not be as tech-savvy. Why we picked it: Ideal for visual-heavy content High-quality image galleries Blogging and eCommerce support Straightforward user interface Ideal for: Writers needing to display high-quality visual content. Pricing : Free trial available, plans begin at $5.40/month. 07. Dorik Dorik is a newer entry in the writer website builder market but has quickly gained popularity due to its simplicity and flexibility. It offers a minimalist approach, which is perfect for writers who prefer to let their content take center stage. Dorik provides a clean, easy-to-use interface with a wide range of templates that are both elegant and responsive. The builder is particularly noted for its affordability and the ability to integrate with various third-party tools, making it a versatile choice for authors who use different software for email marketing, analytics, or other functions. Dorik's drag-and-drop editor makes it easy to customize sites without needing extensive technical knowledge. Dorik’s SEO capabilities ensure that writers can optimize their sites for search engines efficiently. Additionally, the platform offers essential e-commerce features, allowing authors to sell books directly from their websites. Customer support is reliable, with resources available to help users troubleshoot any issues they might encounter. Why we picked it: Minimalist and content-focused Cost-effective for beginners Flexible third-party integrations Simple customization options Ideal for: New authors wanting affordability and simplicity. Pricing : Free tier, personal plan starts at $20.75/month. Editor's note: All prices were correct as of December 21st, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to choose a website builder as a writer or author Writers should consider factors such as ease of use, customization capabilities, website cost  and integrated marketing tools when trying to choose a website builder . These elements can significantly impact the ability to create and maintain a functional website that effectively reaches the right audience. Some of the most important include: Ease of use The simplicity of navigating a website builder's interface can be the difference between a smooth creative process and unnecessary frustration. As writing and content creation are the primary goals, a platform that offers an easy, intuitive design process allows authors to construct their website without technical difficulties. Look for builders with drag-and-drop editors, for example Wix, with clear instructional resources that minimize the time from concept to launch. Customization options An author's website should reflect their unique style and literary voice. This requires a builder that provides diverse customization options, from templates suited for writers to the flexibility to adjust layouts, fonts, and color schemes. A rich library of customizable website templates  makes it easier for authors and writers to convey the right tone and personality on their sites. Marketing features Writers need to ensure their work reaches their target audience. A website builder should include advanced marketing tools, such as SEO features, social media integration, and email marketing campaigns to amplify their presence online. Effective marketing tools help writers attract and retain readers, so selecting a builder that offers these options is important for ongoing engagement and growth. Ecommerce capabilities Authors and writers that are looking to monetize their website can greatly benefit from adding eCommerce capabilities to their websites. Doing so allows them to sell their work directly to readers and  broaden their income streams . Ebooks:  A website builder with integrated eCommerce tools simplifies the process of listing and selling digital books. Wix is noted for its versatile customization features and seamless digital product sales options, respectively. Merchandise:  Writers can sell branded merchandise   alongside their books to foster a community and increase revenue. It's important to choose a platform that supports inventory management and variations for merchandise like T-shirts and mugs. Print on demand services: Print on demand services eliminate the need for inventory, as products are printed and shipped only when ordered. To utilize these services effectively, an author's website must integrate with providers like Printful or Printify. Payment gateways: A secure and reliable payment gateway is needed for processing transactions. Most website builders offer integration with multiple online payment systems  such as PayPal, Stripe and Square. Writers should ensure their selected website builder supports the payment methods preferred by their target audience. Options like Wix are known for providing a range of accessible payment solutions suitable for authors on a budget. Content management and blogging Content management systems (CMS) and blogging capabilities are fundamental components of website builders for anyone who wants to write online. These features can dramatically help with management and audience engagement efforts. Content strategy: Writers should ensure the website builder provides an intuitive CMS that supports a solid content strategy. The CMS should offer organizational tools like categorization and tagging, as well as functionalities for scheduling posts and managing drafts. Blog post optimization: Effective blog post optimization increases visibility and attracts more readers. A good website builder for authors will include SEO features that help in optimizing titles, metadata and URLs. For instance, Wix tailors its no-code builder with SEO functionalities particularly useful to authors and writers, enabling content to potentially rank higher in search engine results. Learn more about how to build a blog . Multimedia content: Incorporating multimedia content such as images, videos and audio not only enriches blog posts but also helps with reader engagement. The ideal website builder for writers should make adding such content seamless, with mobile friendly design for optimal display across devices. Wix is excellent in this regard, offering mobile-optimized website designs that effectively incorporate multimedia for a more compelling experience. Website design Creating a book website requires attention to specific design elements. Authors should focus on visual appeal, user navigation and device adaptability to showcase their work effectively . Visual aesthetics: The appearance of a book website can have a profound impact on visitor engagement. High-quality images of book covers and author photos set a professional tone. Incorporate consistent color schemes and fonts that reflect the genre or tone of the writing. Utilize designer-made templates to achieve a cohesive look that captures the spirit of the author's work. User experience: Navigation on a book website should be intuitive. Organize content with clear headings and a logical structure to help visitors find information with ease. Interactive features, such as reading samples and author blogs, enhance engagement. Prioritize accessibility by ensuring that the website is easy to use for visitors with disabilities. Social media integration Authors and writers benefit significantly from seamless social media integration in their website. It enables them to connect with readers, share content across different platforms and boost their online presence effectively. Cross-platform connectivity: They should look for website builders offering robust connectivity options to link their website with various social media accounts. This connectivity allows for a unified presence across platforms like Facebook, X, LinkedIn, and Instagram. By syncing their website with these platforms, authors and writers can have deeper engagement and reach a broader audience. Social sharing features: Equally important are the social sharing features available within the website builders. These features allow visitors to effortlessly share a writer's content, such as blog posts or new book announcements, on their social media networks. Enabling rapid sharing translates directly to increased visibility and can be a mechanism to  turn passion for words into profit . Incorporating social sharing buttons and widgets on their site makes it intuitive for users to spread the word about their favorite authors and publications. Analytics and reporting Analytics and reporting features in author website builders offer writers the ability to gain insights into their site's performance. These tools help writers monitor traffic and understand their readers' engagement with their content. Accurate data tracking helps with decisions about marketing strategies and content optimization. Tracking traffic: Website builders often come with integrated features to track the number of visitors, page views, and the source of the traffic. For instance, authors using Wix can utilize its built-in analytics to identify peak traffic times and adjust content release schedules accordingly. The ability to track live traffic also helps authors pinpoint what drives visitors to their site. Audience behavior: Authors can see which pages are most popular and how much time visitors spend on each page. For example, Wix provides in-depth analytics tools that help writers glean detailed information on audience behavior, enabling them to tailor their content to the interests and reading habits of their readership. Security and website maintenance High level website security is essential. This involves not only the protection of the site's data but also ensuring its functionality and accessibility through various means. SSL certificates: These are the first line of defense, encrypting data transferred between the user's browser and the website. This encryption is critical for protecting sensitive information, such as login credentials and personal details. Websites without SSL certificates are often flagged as insecure, potentially deterring visitors. Regular updates: The security of a website is significantly enhanced by regular updates. These updates may address vulnerabilities that could be exploited by attackers. Website builders often release these updates to patch security flaws and add new features, making regular maintenance an important routine for website owners. Data backups: Should be performed frequently to ensure that a website can be restored quickly after an incident. This can include content, databases and configurations. Regular backups protect against data loss and provide peace of mind for website owners, knowing their work can be recovered if necessary. How to make an author website Creating an author website is easier than you might think, and breaking it down into simple steps can help you bring your vision to life. How to make an author website in 10 steps: Define the purpose of your website:  Decide who you want to reach and what you want your website to achieve, whether it’s connecting with readers, selling books or promoting events. Choose a website builder:  Pick a user-friendly platform like Wix that lets you create a professional site without any coding. Pick a domain name and web hosting:  Choose a simple, memorable domain and secure hosting to make your website accessible online. Pick your template:  Select a template that fits your genre and personal brand as the foundation for your design. Customize your website:  Add your bio, photos and book content and adjust colors and layouts to match your style. Add useful pages:  Include key pages like a homepage, author bio, books page, testimonials, events and contact information. Build a mailing list or start a newsletter:  Create a way to communicate directly with your readers and keep them updated. Start a blog:  Share content that engages your audience, showcases your expertise and helps people discover your work. SEO optimization:  Use keywords, meta descriptions and other SEO tools to help readers find your site through search engines. Maintain and promote your website:  Keep your site updated with new content, promote it on social media and track performance with analytics. Learn more about how to make an author website . What to include on your writers website Creating a writer's website is a great way to showcase your work and connect with your audience. Here's a checklist of essential elements to include: Bio : Share a compelling biography that highlights your background, writing journey and any notable achievements. Make it personal and engaging to connect with your readers. Book cover images : Display high-quality images of your book covers. This visual element is crucial for attracting attention and giving a professional look to your site. Brief descriptions of each book : Provide concise and intriguing descriptions of your books. Include the genre, main themes and a hook to entice potential readers. Contact information : Make it easy for visitors to reach you by including a contact form or email address. Newsletter signup : Encourage visitors to subscribe to your newsletter for updates on new releases, events and exclusive content. Blog or news section : Share updates, writing tips or personal stories to keep your audience engaged and returning to your site. Testimonials and reviews : Include positive reviews or testimonials from readers and critics to build credibility and trust. Social media links : Connect your social media profiles to your website to expand your reach and engage with your audience on different platforms. Events and appearances : List any upcoming book signings, readings or events where fans can meet you. Media kit : Provide a downloadable media kit with your bio, book covers and press releases for journalists and bloggers. Learn more: How to make a book cover Best website builders for writers FAQ How user-friendly are website builders for writers with minimal technical skils? Website builders for authors like Wix offer incredibly simple editors with advanced language features, which are highly user-friendly for writers who might not have extensive technical experience. What are the most cost effective website builders for authors? For self-published authors who need a balance of affordability and functionality, Wix offers a range of plans that cater to varying budgets, from basic blogs to more comprehensive digital platforms. Are there any website builders that cater specifically to freelance writers? While many website builders can suit freelance writers, Wix stands out by providing a range of intuitive tools and an AI-powered builder ideal for swiftly creating professional websites. Learn more about making money as a freelance writer . Is Wix good for writers? Yes, Wix is great for writers. Its blogging platform is user-friendly because of its easy text editing and post scheduling. There's also specific website templates specifically designed for authors to build a portfolio or website quickly. What SEO features should writers look for in a website builder? Writers should look for a website builder with strong built-in SEO tools like customizable meta titles, descriptions and URL structures to help pages rank better in search engines. Integrated XML sitemaps and automatic mobile-friendly design improve crawlability and user experience, both of which are key for SEO. Easy control over headings, alt text for images and fast page loading speeds also contribute to higher search visibility. Finally, seamless integration with analytics and search-console tools lets writers track performance and optimize content strategy over time. What should an author's website look like? An author’s website should be clean, easy to navigate and focused on the writing itself. It should include an author bio, a clear list of published works and an easy way for readers or publishers to get in touch. A simple, mobile-friendly design helps keep the spotlight on the content while building credibility and trust.

Let's face it, writing can be difficult—which is why writing assistants that use artificial intelligence (AI) are in high demand these days. Today, AI writing tools aren't just good for writing cheeky ad copy. They’re powerful enough to write website content from the ground up, and to make your work as a writer easier and sharper than before. You’ve got your choice of tools for starting a blog , note-taking, improving grammar, writing SEO tags, translating text, editing copy and much more. Below you’ll find a list of the best AI writing tools in our opinion that help with one or more specific aspects of writing. They can help you generate ideas more quickly, conquer writer’s block and make the entire process of writing more efficient. So, let's dive in, starting with our own proprietary tool, Wix's AI-powered text generator. See the full power of Wix’s AI-powered website builder up close. 15 AI writing tools to check out Wix Grammarly Rytr Jasper Frase Simplified Otter.ai ProWritingAid Quillbot Hemingway Editor Textio Semrush Wordtune Gemini for Google Workspace Anyword 01. Wix Best for: Website copy creation and blogging Great for product descriptions for an eCommerce website or just general site copy creation, Wix's AI text creator can be accessed in several ways. You can access it from the Wix Editor within certain modules (e.g., product descriptions, or wherever you add a text element to a page), or use Wix's website templates to generate an entire site. In the latter case, the copy will be automatically written across your website. By inputting just a few details about your business, you can generate text for all of your site pages: your homepage, About page, Services page—you name it. Create hundreds of unique product descriptions in a matter of minutes. Or, get the creative juices flowing with fresh, punchy text ideas. If you've got a blog, emails, social captions or Google ads in need of some TLC, the AI text creator can be of help. It'll provide suggestions based on your goals, tone of voice and target audience. Wix's AI title generator and full suite of AI blogging tools can further help you generate content from scratch. Outline, create or edit text on the fly—including content that's optimized for a target keyword. Explore all of Wix's AI tools and take the first step towards building your website. Key Wix features : Built-in integration with Wix’s overall website editor, which allows for a unified content marketing strategy Unique copy for a variety of web pages, including your About page, Welcome page, product descriptions and more Full suite of AI blogging tools, allowing you to outline, write and edit entire posts Adapts copy to the space available for the content Flexible and versatile: results are specific to your industry and intent Pricing: Wix’s AI text generation and blogging tools are available with any free or Premium Wix plan—no character or AI prompt limits. 02. Grammarly Best for: Grammar checks and enhancing writing style Grammarly has long been known as a digital writing tool designed to enhance your writing by checking for grammar, wordiness and tone. Its focus is on keeping your writing clear, error-free and impactful. Most recently, the platform added GrammarlyGO, a generative AI feature that uses ChatGPT’s large language model (LLM) that can compose new text, rewrite, personalize and more across your favorite apps (think: Gmail, Google Docs and Microsoft Word). Grammarly’s AI writer can additionally assist with paraphrasing content, or writing new copy for your resume, business report and more. Key features: AI-based writing assistance that provides real-time feedback and corrections to improve the overall flow and style of writing Integration with various platforms, including email systems, browsers and word processing apps Other core Grammarly features include tone detection and plagiarism checker, which checks your work against billions of web pages to make sure your content is original Pricing*: Grammarly offers essential writing suggestions, AI text generation and tone detection for free. Paid plans are available for $30/month (or $12/month when billed annually) and come with additional features, plus 2,000 AI prompts (versus just 100 with the free version). Pricing for an Enterprise plan, which includes unlimited AI prompts and dedicated support, is available upon request. 03. Rytr Best for: Content creation and writing assistance Rytr is an AI writer and content improver. It generates long-form content like blog posts, checks plagiarism, creates outlines and briefs, and supports more than 40 languages. You can specify writing tone (e.g., assertive, casual, etc.) and choose from a selection of use cases. Use cases may include anything from a blog outline and job description, to song lyrics and YouTube video descriptions. You can further enhance or change existing text using a built-in command bar. Key features: AI-powered writing assistant that makes it easy to revise and enhance existing text Built-in grammar, tone and plagiarism checker Supports more than 40 languages and 20 tones Can use as a standalone platform or as a plugin with popular writing apps and search apps like Semrush Pricing: Rytr offers a free plan that includes 10,000 characters per month and access to core features, like use cases, tones and their built-in plagiarism checker. They have two tiers of paid plans for $9 or $29/month, with the latter offering the most customization options and dedicated support. Annual plans are available and allow you to get two months free. 04. Jasper Best for: Content creation, particularly longform content Jasper is an AI writing tool built on the same LLM as ChatGPT. It has an accessible interface and integrated prompt “templates” that make it ideal for content writers, marketers and agencies. It most recently launched Brand IQ that acts as a "brand guardian"; establish a brand voice, visual guidelines and a style guide with the help of AI. Like many AI writing tools, it has a built-in plagiarism checker though it costs extra to run plagiarism scans. It has many extras like a chat feature (similar to ChatGPT), a built-in AI art generator and a handy way to organize projects. Key features: Dozens of content templates that cover just about every writing use case you can think of including blog posts, content summarizing, marketing strategies , company bio, etc. Brand voice alignment that allows users to create various writing styles based on sample snippets of text Real-time collaboration that lets users easily share and collaborate on projects Pricing: Jasper starts at $49/month for a monthly “Creator” plan. That gets you unlimited text generation and access to most of the bells and whistles of what is a very feature-rich platform. It only includes one seat, but the “Pro” plan starts at $69/month for one seat (but up to five additional seats) and access to some more robust features. They also offer a Business plan with custom pricing. The Creator and Pro plans both have seven-day free trial options, plus offer 20% in savings if you opt for yearly billing. 05. Frase Best for: SEO-driven content and project collaboration Frase is an SEO research tool and content writer in one. It has features that help you optimize existing content by importing documents or generating text directly on the platform. With its user-friendly interface, it's a popular choice among content creators, SEO specialists and digital marketers. It offers assistance with content briefs, question research and content scoring. The Frase AI writer is available with the Pro add-on, in addition to other advanced SEO features. Key features: Real-time SEO suggestions as you write (including elements like word count, link info and domain authority for top-ranking pages for a given keyword) People Also Ask tool that displays what your audience is asking online—great for coming up with topic ideas and helping you tailor content to specific queries Content curation that uses AI to gather and organize content from various sources AI-generated content briefs based on your target keywords Pricing: Solo plans start at $15/month ($12/month if paid annually) with a limit of 20,000 AI words per month, 10 search queries per month and one user seat. Basic plans are $45/month ($38/month if paid annually) for unlimited words, 30 search queries per month and one user seat. If you want unlimited words, unlimited searches and more seats, you’ll want the Team plan, which costs $115/month ($97/month if paid annually). The Pro Add-on unlocks Frase's AI Article Wizard and up to 30 articles per month for an additional $35/month. 06. Simplified Best for: Marketing-focused content creation, including images and video Another AI-powered content creator, Simplified’s key selling point is that it’s really good at generating content—including copy, graphics and video—for marketing campaigns. For content producers, Simplified has all the content-creation features needed to support a comprehensive content strategy , including built-in formats for generating social media content (headlines, scripts, Instagram and Facebook Stories, newsletter copy, etc.) You can even produce short films and create an AI voice that be cloned for multiple assets. Its AI Brand Book feature additionally helps you to lock in your brand's style and voice across all channels. And, by connecting all of your social channels to the platform, you can automate distribution. Key features: Large media library that includes millions of free images, audio clips, videos and design templates Brand voice monitoring and tools AI voice cloning Supports more than 30 languages and 10 tones Content calendar to help you plan, schedule and publish social media posts in bulk Real-time collaboration tools so teams can easily work together on projects Brand kits that store your brand elements like colors, fonts and media files Pricing: While Simplified is an all-in-one platform aimed at marketers, its various tools are priced separately. For example, the Design Editor costs $14.99/month for the pro version (or $9/month if paid yearly). The AI Writer is $18/month (or $10/month if paid yearly) for the pro plan. That said, Simplified offers a Free Forever plan across all of its core capabilities: graphic design, video editor, AI writer and social media. 07. Otter.ai Best for: Transcribing and summarizing meetings and audio Otter.ai is an AI-powered transcription tool that converts spoken content into written text. It can capture and transcribe live conversations, meetings, lectures and other audio sources with high accuracy. You can additionally upload audio and video files, and create searchable transcripts for them. Otter connects to popular online meeting tools like Google Meet and Zoom, plus provides live summaries of meetings in real-time. It makes meeting notes searchable and collaborative since they can be shared with team members, clients, consultants, etc. More recently it released features for AI Chat and AI Channels. The former allows you to get meeting summaries and status updates, plus keep up with your emails more easily. The latter allows you to create an online channel, where you can chat with the Otter AI bot and with team members at the same time. Key features: Real-time transcription that lets you easily transcribe live conversations as they happen Powerful AI-driven speaker identification distinguishes between different speakers in a conversation and is great at understanding different languages and accents Creates searchable meeting transcripts Summarizes meetings and emails Integrates with popular platforms like Zoom, Microsoft Teams and other conferencing tools Team features including editing, sharing and chat Pricing: Otter offers a free Basic plan that includes AI meeting transcriptions, Otter AI Chat and other features. You’re allowed 300 monthly transcriptions (30 minutes per conversation). Its paid plans range from $16.99/month ($8.33/month if paid annually) to $30/month ($20/month if paid annually), though Enterprise packages are also available. All paid plans come with team features, "import and transcribe" and more—the number of seats and transcription minutes vary by package. 08. ProWritingAid Best for: Improving your writing with grammar, style and general content writing tips ProWritingAid is a versatile AI-powered writing assistant that provides suggestions and improvements for your written content. It seamlessly integrates with various apps, both desktop and online, making it easy to incorporate into your flow of work. ProWritingAid identifies weak words and highlights sensory details, offering “show, don’t tell” suggestions to improve the pace and engagement of your writing. The platform is endorsed by many users who have seen significant improvements in their writing skills and clarity after using the tool. Key features: Cross-platform integration means it works across various apps like Microsoft Word, Google Docs and Scrivener Comprehensive writing feedback offers more than just grammar checks, helping to enhance the overall quality of writing Built-in editing assistant acts as a personal editor, helping you refine your own content for a better reader experience Pricing: ProWritingAid offers a free plan with a 500-word limit, which gives you just enough space to test its features. Its paid plans span across monthly, yearly and lifetime plans. A Premium plan costs $30/month (or $10/month if paid annually, or a one-time payment of $399 if you choose the lifetime deal) and gives you unlimited word count and access to all its core features. The Premium Pro plan grants greater access to the platform's AI features and costs $36/month (or $12/month if paid annually, or a one-time payment of $699 if you choose the lifetime deal). 09. Quillbot Best for: Paraphrasing content while maintaining or improving fluency and readability QuillBot is a paraphrasing tool that uses AI to help you rewrite or rephrase text. Quillbot’s focus is on making written content more fluent and “readable” and as such, is more of an add-on tool versus a full-fledged generative AI tool. It connects with common writing tools like Word, Google Docs and more—plus has a Chrome extension. Its core capabilities include a citation generator, AI detector, translator, plagiarism checker, summarizer and more. Key features: Paraphrases content based on preset styles (e.g., formal, academic, etc.); you can also add your own custom style Revises content by expanding, shortening, simplifying, etc. Provides before/after readability scores on rephrased text Lots of built-in writing aids, including a thesaurus, grammar checker, plagiarism checker, content summarizer and citation generator Pricing: The basic version of QuillBot is free, but you only get 125 words for the Paraphraser or 1,200 words for the Summarizer (among other things). Premium plans are available for $19.95/month ($13.31/month if paid quarterly, or $8.33 if paid annually). Premium users can paraphrase an unlimited number of words and can summarize up to 6,000 words at a time. 10. Hemingway Editor Best for: Improving your writing with a focus on making it more concise and readable Hemingway’s AI-powered writing assistant helps you craft bolder and clearer content. The editor scans text to identify potential areas of improvement. It then highlights text in different colors based on what needs fixing. There are five areas of improvement including: weak writing, confusing sentence structure, complex words, weak adverbs and passive voice. Hemingway additionally gives you a readability score that displays a basic content rating (good, OK, etc.), along with the estimated grade level for a piece of writing. Key features: The unique highlighting system makes it easy to focus on where to improve your writing; each color works towards achieving the main goal of making your writing stronger and more legible Readability score estimates reading level and the ideal reading level to shoot for (e.g., “Keep writing below the 10th-grade level for general audiences”) Summary panel offers a word count, estimated reading time and a breakdown of the number of highlights in each category Desktop app (paid version) allows offline use, saving work within the app, exporting in various formats ( PDF , HTML, Word, Markdown) and direct publishing to platforms like Medium and WordPress Pricing: The Hemingway Editor offers three types of paid plans, two of which are geared towards individual users. The first of these is offered for $10/month (or $8.33/month if billed annually) and comes with 5,000 AI sentences per month. The second tier is available for $15/month (or $12.50/month if billed annually) and includes 10,000 AI sentences per month. The final tier, which is intended for teams, also costs $15/month (or $12.50/month if billed annually)—but this price is per user. In other words, you can manage multiple licenses on a single bill while retaining full access to The Hemingway Editor. 11. Textio Best for: Writing and revising job recruitment-related language and enhancing inclusivity in hiring Textio is a self-described “intelligent recruiting solution” that offers writing assistance specifically tailored for HR and recruitment teams. This is a specialty writing assistant that caters to medium and large businesses in various sectors like IT, healthcare, finance and education. It equips managers with tools to improve performance feedback, helping to deliver feedback in a clear, unbiased way. Meanwhile, recruiters can use Textio to create job posts that appeal to top talent and support DEI efforts. Textio stands out as a tool that not only improves candidate response rates but also boosts team productivity and promotes language inclusivity. Key features: Intuitive suggestions focused on helping users improve their writing Job description assistance, complete with automated suggestions that can support writing multiple job descriptions at once Real-time editing and AI-driven suggestions Searchable database of job candidates Language bias detection that identifies biased language so that it's easy to remove Integration with major Applicant Tracking Systems (ATS), like Greenhouse, Lever and Jobvite Pricing: Pricing is available upon request. 12. Semrush Best for: Keyword research and SEO analysis While not a standalone AI content tool, Semrush complements your content and marketing strategy by providing AI-assisted keyword intelligence and analysis. The platform provides content marketing tips and insights that inform all aspects of keyword and content planning. The focus is on finding keyword and content ideas to improve web marketing tactics like SEO, PPC, content and social media marketing. Semrush offers a built-in SEO Writing Assistant that helps you rephrase, compose or evaluate content. It also offers a free AI Writing Assistant app that provides a dedicated workspace for creating articles, images, job descriptions and more. Key features: Content analyzer evaluates the quality of your content, suggests improvements and identifies content gaps compared to competitors. SEO writing assistant evaluates content for readability, originality, tone of voice and SEO AI Writing Assistant app generates content for a plethora of use cases, including blogs, press releases, emails and more Pricing: While its AI features and add-ons are available for free with any Semrush plan, Semrush is a professional tool aimed at mid-to-large businesses—with a price tag that matches. The Pro plan costs $139.95/month ($117.33/month if paid annually) for five projects and up to 500 trackable keywords. The enterprise plans (Guru and Business) cost $249.95/month ($208.33/month if paid annually) and $499.95/month ($416.66/month if paid annually), respectively, and offer lots of perks for pro users. 13. Wordtune Best for: Fact-checking and helping non-native English speakers with their writing Wordtune is an AI-based writing tool that helps you write better and faster. It can help you present ideas more clearly, concisely and creatively. It can also help you strengthen content with more valuable information and details that you may have missed initially. The platform claims to check at least five sources before deeming a fact credible to use. Wordtune specializes in five main capabilities: rewriting, writing assistance, new content generation, summarization and AI Q&A (Answers). Key features: AI-powered writing assistant the provides real-time suggestions as you write Tone-suggestion tool that changes sentence phrasing based on tone (e.g., professional, casual, excited) Wordtune “Spices” uses AI to “spice up” your text—this is a plug-and-play tool that enhances the text you give it by adding details, expanding on topics, providing definitions, adding a counter argument and more Integrates easily with popular writing apps and platforms like Word, Google Docs, LinkedIn and X (formerly Twitter); there’s also a Chrome extension Provides foreign language translation (from foreign language to English) for non-native English speakers Pricing: Wordtune is free for up to 10 rewrites or AI suggestions a day and a handful of other features, including AI summaries and text corrections. The Advanced version is available for $13.99/month (or $6.99/month if paid annually) and gets you 30 rewrites or AI suggestions a day, plus unlimited text corrections and text recommendations. There’s an Unlimited version for $19.99/month (or $9.99/month if paid annually) that comes with unlimited everything and premium support. And, finally, a Business version has even more features, but you’ll need to reach out to Wordtune for pricing on that. 14. Gemini for Google Workspace Best for: Generating content within Google Docs, Slides, Gmail and more An extension of its popular chatbot, Gemini for Google Workspace allows you to open Gemini from any existing spreadsheet, deck or document that you may have created with Google. For example, you can access Gemini directly from Google Docs, where you can ask the AI to write a new blog post from existing notes. Or, open it from Gmail, where you can ask it to summarize your emails and draft up a response. You can even ask it to create images—or an entire slide—in Slides, or ask it to translate a conversation that's happening in Meet. The greatest perk is that you don't have to leave or recreate the work you've already started in your Google Workspace. Gemini works within these programs to make your job easier. Key features: Native solution offered within Google Docs, Slides, Meet, Sheets, Gmail, Calendar, Drive and more to keep all of your work secure and in one place Easily collaborate with team members across multiple programs Generate copy on the fly in Google Docs and Gmail tools Transcribe, translate and summarize Google Meet calls Standalone web app that can serve as a research analyst, copywriter or other type of assistant Pricing: To use Gemini directly within your Google apps, you'll need to have an existing Workspace plan. Workspace plans start at $6 per user per month with a one-year commitment. The Gemini add-on is offered as two plans: Gemini Business ($20/month per user with a one-year commitment) that includes all its core features, and Gemini Enterprise ($30/month per user with a one-year commitment) that includes advanced meetings with support across 65+ languages and other perks. 15. Anyword Best for: Copywriting assistance for marketing teams Anyword is an AI-driven copywriting tool designed to help marketers, writers and businesses generate high-converting copy for various platforms. It uses advanced machine learning models to understand the context of a piece of writing and produce ads, emails, website content and other copy that resonate with your audiences. Anyword emphasizes its ability to predict performance of your content, thanks in part to its industry-specific AB-test data set and custom AI models, which can monitor for your brand voice. In addition to providing content suggestions and a standalone editor, Anyword integrates with ChatGPT, Gemini and other copilots to assess results and apply your brand voice. Key features: Platform-specific recommendations tailored for Facebook, Google Ads, Instagram, etc. Predictive performance insights for copy gives you a sense of how copy will perform pre-launch Language and tone customization adjust the tone of the content to match your brand voice Integration with ChatGPT, Notion, Gemini and more Pricing: Anyword has several paid plans. The Starter plan costs $49/month (or $39/month if paid annually) and includes one seat, 100 performance predictions and other features. The Data-Driven plan costs $99/month (or $79/month if paid annually) and comes with three user seats, 175 performance predictions and more. The Business plan costs $499/month (or $349/month if paid annually) and includes three seats, 250 performance predictions and more. Enterprise, or custom, pricing is available upon request. * Note: The prices listed in this article were last updated November 22, 2024. Looking to create a website? Get started with the Wix AI website maker  today.

Wix and AI go way back to 2016, when we launched Artificial Design Intelligence (ADI), our first AI website builder. Since then, we've continued advancing our offerings to enable you to grow your business and succeed, leveraging the many opportunities AI brings. We’re turning the corner on something amazing, and we’re only at the beginning of how AI will transform Wix and the website-building experience. There are a lot of fantastic things you should expect to see released in the next year. Today, I'd like to highlight a suite of AI-powered features and capabilities that are already integrated into the Wix platform, many of which you probably already use. I also want to give you a glimpse into upcoming releases that will be available to you soon. Let's dig in. Available now: AI Text Creator AI Template Text Creator Alternative Layouts AI Image Creator Auto Background Removal and Auto Enhance Auto-Generated Trailer Product Descriptions Product Recommendations AI Domain Generator Coming soon: AI Website Builder AI Page and Section Creator Object Eraser AI Assistant for managing your business Here are Wix's AI features you can use today ChatGPT can help you generate remarkable content Many of us use ChatGPT on a daily basis. Today, OpenAI’s ChatGPT is available inside Wix; we call it the AI Text Creator . We combined Wix’s deep knowledge of site creation with ChatGPT to give you the ability to generate high-quality content. I’ve tried it on a few websites, and I love it. It helped me create excellent content within minutes. If you want to create a new website and you need content for all of the pages, including inner pages, you can use ChatGPT with our AI Template Text Creator. You provide a brief description of the website you want to create, and ChatGPT will create the text and content for the entire site. The tool will even make sure the text and the design are working well together. Now that you know you can use ChatGPT within the Wix Editor, I’m really excited to tell you that, with the power of modern AI, you can use it not only for text but also to enhance your designs. The first design tool I want to share seamlessly helps you change your sections layout. The Alternative Layouts tool gives you the ability to redesign parts of your website in a single click. High-quality images are an essential part of what makes a website look professional. Our suite of AI-powered image editing tools is designed to help you improve the visually significant attributes of your images. With the AI Image Creator , simply describe the image you want and a unique image will be generated for you. You can use the Auto Background Removal and Auto Enhance tools to refine your photos and upgrade their quality to match the look and feel you seek for your website. Another exciting feature is the Auto-Generated Trailer tool that quickly transforms video files into professional-looking trailers. You can use AI eCommerce features to optimize your business Product Descriptions make it simple to describe your eCommerce products almost instantly. Personally, I found it very useful. If you sell products, I highly recommend giving it a try. You can use Product Recommendations to target your customers with relevant products for them to buy. It is more traditional AI, but it does improve sales, mostly for stores with many products. With our AI Domain Generator , you can choose the perfect name for your brand from different options of unique, catchy and relevant domain names. All of the above are some of my favorite AI features that are available on Wix today. Now I want to share with you our future, soon-to-be-released AI features. Something big is coming your way It seems only natural that you should be able to write a prompt on Wix to create a complete, full-blown website. That’s why I’m thrilled to reveal one of the most anticipated products at Wix, the AI website builder , which is truly the next generation of website creation. You are given a prompt to input the website’s intent, ChatGPT generates the text while we generate the website design and images. What makes it groundbreaking is that it is not a template. In fact, it’s a unique website designed and tailor-made for you, according to your needs, generated with AI and advanced algorithms. The design and layout are completely fitted to the site’s content. It doesn't stop here. When you want to edit your site, you can prompt the tool to make high-quality changes. And of course, it integrates with our business applications including Stores, Bookings, Restaurants, Events and more. I know this sounds like magic and too good to be true for it to be this easy, but I promise this AI website builder will soon be a reality. AI Page and Section Creator If you already have a website, adding a page or a section will be so much faster. All you have to do is describe what you want and the page or section will be created for you with the layout, design and text. Object Eraser With this tool you can seamlessly extract subjects from images and manipulate them. AI Assistant for managing your business We are now working on a new AI Assistant tool. It will suggest improvements for your website and create strategies based on personalized analytics and site trends. The best thing is that it will help you with your day-to-day tasks to take your business to the next level. I truly enjoy this product and that it will help you boost your business. My final thoughts AI has been and will continue to be a core part of Wix, and it will make our platform even better for you. The current AI revolution is just the beginning, and in the next few years, you will see that the new AI technologies will bring many opportunities to make your website and business better. At Wix, we are fully committed to bringing you fully-integrated innovations with an excellent user interface experience. I am very excited about the future and all the value that this new technology can bring to you, our customers. Avishai

Get your professional business email address → A professional email address builds instant trust and keeps your conversations on track. Using the right format makes it easy for clients to reach you, clears up any confusion and puts your brand front and center. A few simple tweaks can make your business email more credible and memorable. Check out these practical business email examples to get started. TL:DR: business email address examples A professional business email links your name to your company and helps keep your inbox organized. A format based on your name, role or department makes it easy for people to reach you. Even if you’re not building a website yet, securing your domain name early lets you set up matching email addresses now and keeps everything consistent when you’re ready to launch later. You’ll learn: Different types of business email addresses and examples How to choose the best format for your team and projects Steps to set up a professional email including domain considerations Tips for making small business emails flexible, simple and credible Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Business email address examples General business email address examples Personalized business email examples Role-based email addresses Team and department email examples Professional business email address examples Company email address examples Project-based email addresses Industry-specific email examples Office email address examples Corporate email address examples Small business email address examples Your business email address works best when its format clearly shows what it's for. Using a name role department or project in the address helps recipients instantly know who the email is from and what it's about. 01. General business email address examples connect@brightpath.com reach@mapleridge.co hello@everoak.io inquiries@lumenworks.net team@oakpointgroup.org info@pinehillsolutions.co getintouch@silverlake.io support@summitview.biz greetings@crestpoint.us contact@solsticeinc.co Learn more: What is a business email? How to create an email with your domain Email name ideas 02. Personalized business email examples emily.r@brightpath.com j.taylor@mapleridge.co sasha.lee@everoak.io m.davis@lumenworks.net rachel.k@oakpointgroup.org alex.m@pinehillsolutions.co n.cho@silverlake.io claire.h@summitview.biz b.stone@crestpoint.us t.smith@solsticeinc.co Want your email to look professional? Secure your domain before someone else does. 03. Role-based email addresses ceo@brightpath.com hr.team@mapleridge.co marketing@everoak.io sales@lumenworks.net customer.care@oakpointgroup.org finance@pinehillsolutions.co it.support@silverlake.io operations@summitview.biz admin@crestpoint.us creative@solsticeinc.co 04. Team and department email examples design@brightpath.com dev.team@mapleridge.co events@everoak.io content@lumenworks.net product.team@oakpointgroup.org accounting@pinehillsolutions.co logistics@silverlake.io hr.group@summitview.biz marketing.team@crestpoint.us support.group@solsticeinc.co Learn more: What is a professional email address How to create a business email How to set up a business email 05. Professional business email address examples first.last@brightpath.com f.last@mapleridge.co first.m.last@everoak.io last.first@lumenworks.net first_last@oakpointgroup.org flast@pinehillsolutions.co first.l@silverlake.io first.last123@summitview.biz fml@crestpoint.us firstlast@solsticeinc.co 06. Company email address examples team@brightpath.com contact@mapleridge.co welcome@everoak.io reachus@lumenworks.net inquiries@oakpointgroup.org info@pinehillsolutions.co connect@silverlake.io general@summitview.biz office@crestpoint.us hello@solsticeinc.co 07. Project-based email addresses launch2026@brightpath.com summerpromo@mapleridge.co productx@everoak.io campaign@lumenworks.net beta.test@oakpointgroup.org eventteam@pinehillsolutions.co newrelease@silverlake.io charitydrive@summitview.biz project.alpha@crestpoint.us holidaypromo@solsticeinc.co 08. Industry-specific email examples legal@brightpathlaw.com listings@mapleridgerealty.co bookings@everoaktravel.io patients@lumenwellness.net orders@oakpointcatering.org studio@pinehillmedia.co investors@silverlakefinance.io design@summitarch.biz classes@crestpointyoga.us consulting@solsticeadvisors.co 09. Office email address examples frontdesk@brightpath.com reception@mapleridge.co admin@everoak.io lobby@lumenworks.net mainoffice@oakpointgroup.org desk@pinehillsolutions.co welcome@silverlake.io contactdesk@summitview.biz office@crestpoint.us info@solsticeinc.co 10. Corporate email address examples corporate@brightpath.com headquarters@mapleridge.co exec.office@everoak.io board@lumenworks.net strategy@oakpointgroup.org leadership@pinehillsolutions.co investors@silverlake.io admin.corp@summitview.biz office.corp@crestpoint.us management@solsticeinc.co 11. Small business email address examples hello@maplewoodco.com team@pinegrove.co info@sunrisebakery.io contact@evergreenstudio.net orders@tinytrailers.org support@lakesidecafe.co shop@sproutdesigns.io questions@cozycorner.biz reachus@smallbatchgoods.us connect@oaklaneco.co Learn more: Does wix have business email? Does Wix provide email hosting? Is wix a domain registrar? What is a good business email address A great business email makes it easy for everyone to see exactly who you are and where you’re coming from. It connects your name to your company domain name and keeps things professional. When you choose a format that’s easy to type and remember, you ensure your messages get to the right place and stay out of the spam folder. Stick to a simple structure that works for your whole team and skip the nicknames or random numbers. What makes a good email address Clarity:  Displays the sender’s name so clients, partners and colleagues instantly know who the email is from. Skip the extra numbers, symbols or confusing abbreviations. Brand alignment:  Uses your company domain to make every email look official and reinforce your business identity. This builds recognition and professionalism. Professional tone:  Avoids nicknames, casual words, or special characters that can appear unprofessional and confusing. Memorability:  Easy to spell, type and recall so people can reach you without mistakes or delays. Consistency:  Uses the same format across your team to keep emails clean and organized and avoid confusion. Deliverability:  A clear, simple email format reduces the risk of being flagged as spam and makes sure your messages land in inboxes. Simple format:  Sticks to easy predictable patterns like first.last, first initial + last name or role-based addresses like info@company.com to keep things straightforward and easy to type. Business email address format Your business email address should clearly show who the sender is and how they relate to your company. Certain email formats are popular because they keep your organization consistent while making emails professional, recognizable and easy to manage as your business grows. Common business email addresses Name-based email addresses:  Give your emails a personal touch by using an individual’s name. This works great for client-facing roles and one-on-one conversations because it’s clear who’s sending the message. It also helps people remember and reply to the right person. Examples: emily.rivera@company.com, j.taylor@company.co Role-based email addresses:  These emails are tied to a job title not a specific person. They’re great for shared inboxes and making sure messages always get to the right place even if your team members change. Plus they show who’s in charge of what. Examples: ceo@company.com, hr@company.co Department-based email addresses:  Keep your team’s messages organized with a department address. They’re perfect for managing both client and internal emails and help keep everything flowing smoothly in larger teams. Examples: marketing@company.com, support@company.io Project-based email addresses:  Create an email for a specific project campaign or product. This helps you track all related messages and keeps your main inbox from getting cluttered. It also makes it simple to look back at past projects. Examples: campaign2026@company.com, productx@company.co General contact email addresses:  This is your business's front door for anyone trying to get in touch. A general email is simple professional and easy to remember making it perfect for first-time inquiries or general messages. Examples: info@company.com, hello@company.co Learn more: Common industry domain names How to get a business email address? Getting a business email address is simple and starts with securing your domain. Your domain is the part that comes after the “@” in your email like yourcompany.com and it makes your email look professional and credible. Once you have a domain you can set up email accounts through your web hosting provider or an email service. If you use Wix, setting up a business email is easy and works seamlessly with your website. Wix partners with Google Workspace to help you create professional email addresses using your domain. This gives your email a polished, credible look and includes tools like Gmail, Google Drive, Calendar and more to keep your team connected and organized. Learn more: How to make a business website How to start a business Business email address FAQ What email should I use for my LLC? Go with an email that matches your LLC’s domain. Using a name or role format like first.last@yourcompany.com or info@yourcompany.com keeps things professional and lets everyone know you mean business. What to avoid when creating an email address? Skip the nicknames, extra numbers or complicated symbols that make your address hard to type. It's also a good idea to stay away from slang or overly casual words that might feel a bit off to your clients and partners. Can I open a business email for free? Of course you can. Free email providers offer basic plans with limited storage and features. Paid plans give you more storage, advanced tools and added credibility making them a better choice for growing businesses. What is an unprofessional email name? An unprofessional email name is one that uses nicknames, slang or irrelevant numbers. Anything that looks too casual or confusing can make you seem less credible to clients and partners. Which email is best for a small business? A small business email should be simple flexible and affordable while looking professional. With a smaller team using name-based or role-based addresses helps clients reach the right person quickly without overwhelming your inbox. A single domain can cover all your emails and keep your branding consistent.

Build your website, your way with Wix Harmony → W hy use  Wix Harmony ? Wix Harmony is a hybrid website builder  that lets you create the exact website you envision, in the way that feels natural to you. It removes creative limits so you can express your ideas freely, move at your own pace and stay fully in control of every detail. Wix Harmony combines AI-powered guidance with precise drag-and-drop tools, so you can learn how to make a website from scratch  at your own pace and on your own terms Everyone from entrepreneurs to SMBs can enjoy the freedom of having both AI and manual tools at their fingertips. Create the website you want, the way you want, without compromising on quality or performance. Wix Harmony brings AI and manual creation together in a single, smart platform. You can generate full pages, layouts and content with natural language, then fine-tune every detail with precise drag-and-drop control. It’s faster, more flexible website creation, without sacrificing quality or creative freedom. TL;DR: why use Wix Harmony? Wix Harmony is a hybrid website editor that gives you powerful AI tools and hands-on editing tools in one place. You can freely switch back and forth between the two, plus lean on a personal AI agent for help. Key benefits at a glance: Flow seamlessly between AI creation and manual editing. Launch professional-grade websites using built-in AI tools for business . Achieve pixel-perfect  web design while expressing your unique style. Save time and close skill gaps with Aria, your personal AI agent. Enjoy enterprise-grade website security , reliability and performance. “The hybrid approach is what sets Wix Harmony apart. You can rely on AI for efficiency, letting it handle repetitive or technical tasks and then jump in with drag-and-drop precision whenever you want to craft something truly unique. It’s the best of both worlds in one interface.” - Yarin Singolda, Wix Harmony product marketing manager  Why use Wix Harmony: overview  Feature Wix Harmony Traditional website builder Pure AI editor AI assistance Multi-skilled AI agent Aria Limited AI AI only, limited control Manual control Full drag-and-drop freedom Limited Minimal Built-in business tools Ecommerce, blogs, scheduling Often requires plugins Minimal Speed Idea → full site in minutes Slower Fast but unpredictable Security & reliability Enterprise-grade, multi-cloud Standard Varies Learn more about Wix Harmony: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony Wix Harmony is a hybrid website editor that blends AI with precise drag-and-drop website tools, making it the ultimate tool for anyone looking to build a website faster, while retaining complete creative control.  Entrepreneurs, creators and small and medium-sized businesses can get the best of both worlds. They can enjoy extreme customization and lean on Aria, their personal AI agent, to bridge skill gaps or work faster. Jump to the section you want: Get AI that collaborates with you Enjoy precise drag-and-drop control Edit text and images effortlessly Launch and scale with confidence Get started today with Wix Harmony, your AI website builder  → 01. Get AI that collaborates with you When you use Wix Harmony, you get Aria, a personal AI agent. Aria is more than a suggestion tool. She’s a multi-skilled assistant that works alongside you at every step.  Aria understands your instructions and can generate entire layouts, pages, sections and even custom components (like graphs, countdowns or sale strips).  She can also handle multiple complex tasks, such as adding a new section, populating it with best-selling items, inserting images and linking buttons, all in one go. Aria helps you: Generate layouts or full pages that match your vision. Create on-brand copy for any page or section. Build custom website components and features. Suggest design assets and templates that fit your style. “Aria makes vibe coding a website feel effortless. You can give her an idea, and she’ll turn it into sections, pages or custom components, all while you stay in control to tweak and personalize everything. It’s like having a co-creator who gets your vision instantly.” - Yarin Singolda, Wix Harmony product marketing manager  With Aria handling repetitive or technical work, you can focus on expressing your ideas and achieving your business goals. Learn more: What is vibe coding? How to vibe code a website Best vibe coding tools AI prompts for website building 02. Enjoy precise drag-and-drop control While Aria takes care of complex tasks, you remain in full control of every detail.  Wix Harmony’s dynamic drag-and-drop editor lets you: Adjust website layouts , spacing and alignment in real time. Change fonts, colors, images and interactions without limits. Create custom elements and fully personalize your site. Access a library of hundreds of free design assets. Apply global style changes across your website instantly. Wix Harmony's action bar is contextual, showing the tools and options you need exactly when you need them and letting you flow naturally between AI-powered suggestions and hands-on design . 03. Edit text and images effortlessly W ix Harmony simplifies the process of creating website content. You can generate website copy that actually sounds like you and does what you need it to do.  Visuals are just as easy to create. With Wix Harmony’s AI capabilities, you can: Create images from prompts or improve existing assets. Remove backgrounds, auto-enhance and resize images  instantly. Maintain visual consistency across your entire site. Everything happens inside the editor, saving you time and keeping your website polished and on-brand. 04. Launch and scale with confidence Wix Harmony is built to grow with you. From day one, your website is ready to perform. It flaunts: Fully responsive design across all devices. Built-in business tools like eCommerce, blogs and online scheduling. Enterprise-grade security,  SEO features  and website accessibility features. Aria, your personal AI agent, that can automate tasks and suggest improvements. This combination of guidance, flexibility and infrastructure means you can launch a professional website and grow it as your business takes off. Who should use Wix Harmony Wix Harmony is designed for anyone building and managing their own website, from side hustlers to growing SMBs.  Ideal users include: Entrepreneurs and solopreneurs creating their first website. Small and medium-sized business owners managing eCommerce sales, blogs or bookings. Influencers and personal brands who want full control over design and content. Creators and freelancers who need speed and precision for multiple projects. Wix Harmony remov es creative friction and lets you focus on results, not technical limitations. You can start from website templates , generate an entire site instantly with AI or design every element manually. Start your project today with Wix Harmony and discover how easy it is to create a blog and learn how to start a blog → How Wix Harmony saves you time and effort Building a website typically takes hours or even days, but the Wix Harmony Editor speeds up the process while keeping quality intact.  You can switch back and forth between AI and hands-on editing tools to create the exact website you want. Meanwhile, you get advanced business solutions and fully managed, secure infrastructure right out of the box.  Here’s how Harmony saves time: AI website creation:  Create complete pages in seconds, with layouts, copy and images automatically applied. Batch editing with Aria:  Update multiple sections, text blocks or images at once. Pre-built business solutions:  Easily add essential eCommerce, blogging, booking and other functionality to your site. Smart asset suggestions:  Wix Harmony surfaces templates, design elements and assets based on your brand style. Enterprise-grade infrastructure: Rest easy knowing your website will run smoothly and remain protected at all times. The result: you can go from an idea to a fully functional website faster, while staying in complete control of every detail. Insights from Wix leadership: Why we built Wix Harmony Building together with AI Wix Harmony and website evolution The unique power of Aria and vibe coding Wix Harmony's Aria is more than a helper. She’s your co-creator and an expert in all things web design and business. As your personal AI agent, she’s able to make even complex tasks simple. With Aria, you can: Generate web pages and custom components instantly. Handle multiple tasks at once, such as populating pages with best-selling items, images and linked buttons in one step. Get design and content suggestions tailored to your brand. Handle repetitive or technical tasks while you focus on your vision. “Aria isn’t just an assistant, she’s a collaborator who can handle complex tasks in one go. You can have her create a new section, add text, pull in best-selling items, insert images and even add linked buttons, all at once. She offers expert guidance and support while executing tasks for you, but the creative choices always stay in your hands.” - Yarin Singolda, Wix Harmony product marketing manager Why use Wix Harmony: benefits and key features  Wix Harmony combines multiple advanced features in a single, intuitive platform: Hybrid editor:  Choose how you create, let AI suggest ideas or take full control with manual editing . AI custom components:  Easily build graphs, countdown timers and other site elements. Personal AI agent, Aria: Tap Aria for help navigating the editor, building your website or performing tasks for your business. Brand kit:  Keep fonts, colors, buttons and overall design consistent across your site. Auto-responsive:  Your website looks perfect on any device without extra adjustments. Enterprise-grade infrastructure:  Multi-cloud free website hosting  with  domain name management and robust security.  Built-in business tools:  Ecommerce, blogs, scheduling and other solutions wired in from day one. Every feature is designed to save time and let you express yourself fully and freely.  Experience the power of Wix Harmony → Why Use Wix Harmony FAQ What makes Wix Harmony different from other website builders? Wix Harmony introduces a totally new way to create a website. It’s a hybrid website editor that blends AI with classic drag-and-drop tools, so you can create the exact website you want, the way you want.  Can I use Wix Harmony if I don't know how to code? Absolutely. Wix Harmony offers pre-made templates, drag-and-drop tools and an AI agent, Aria, that can handle complex tasks for you. Is Wix Harmony suitable for small business websites? Yes. The Wix Harmony Editor includes built-in business tools like eCommerce, blogs, scheduling and SEO features, making it perfect for entrepreneurs and SMBs looking to grow online. How does Wix Harmony save time compared to traditional website builders? Wix Harmony automates repetitive work, instantly generates pages and offers batch editing, while still giving you full control over the design and content. You can launch professional-grade websites faster and exactly the way you pictured them.

These are exciting times for us as a company. Launching a new platform like Wix Harmony , our brand new flagship AI website builder, is not something that happens over night. It takes creating and testing and changing technology until you get it exactly right for our users, without compromising quality. Those of you who know me know that every night when the kids go to sleep, I play my video games, read about new things (ideas, technologies, science, etc.) and test products that I find interesting. Since the founding of Wix 20 years ago, I’m still excited to go to work every morning. I’m still close to the code and spend my time trying to sit in our users’ chair, feel their pain points and then design and build the most advanced and timely products. For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one, and when trying to make anything a bit complex, it was even worse. Website functionality is mostly predefined. It must be ready for production with high performance, reliability and strong security, legal requirements for privacy like GDPR, cookie banners and even more laws for accessibility, etc. That is before very complex stuff like payment transactions, scheduling, taxes, support for SEO and now also GEO. That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users. We know our users, what they need and how to build the precise technology for them. Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation. A different architecture, not just another feature Wix Harmony is not “AI sprinkled on top” of the old Wix editor. We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project. You can prompt Wix Harmony and ask it to create a full page, a new section or a component. Then you immediately refine it with full drag-and-drop control, pixel by pixel, exactly like we perfected in Wix. Underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime. The key is stability. When you change something in one place, you should not wake up to find that your header is broken, your layout is misaligned or your store stopped working. Wix Harmony keeps the structure consistent across the site, so you can keep evolving your project without fear. This is also why we invested in a proper component model. Components behave like native parts of the editor, but they are isolated so that the logic inside a component can evolve without breaking the whole project. You get the flexibility of vibe coding, with the discipline of a mature platform. AI that actually works with you Aria is the AI agent that works alongside you. You can ask Aria to redesign a page, adjust a color palette, add commerce functionality or help you understand how a specific feature works. This is not a one-time generator that throws code at you and disappears. It is an agent that works with you as you build and maintain your site or business. What makes Wix Harmony unique The true magic is seeing Wix Harmony come to life in the editor. We recorded a few short videos so you can see it in action: A full drag-and-drop editor combined with vibe website and content creation, so users can work with both at the same time on the same project delivering pixel-perfect design. Fully integrated AI into the editing process, you can ask the AI to build things and explain things in the editor and beyond. Full support for security, accessibility, quality, SEO and GEO and performance, things that are a must for a website, but are extremely hard to build with vibe coding alternatives, even harder, full commerce, scheduling and transactions. The website you build works, it is easy to vibe a part of it, or all of it, without breaking the website, this stability, does not exist with any of the alternatives, when you change one thing, nothing else breaks. A component model, because of the builder architecture, you can add new components to the website and have them integrate like native components. When you edit, the editing is contained inside the component, making it possible to continuously develop functionality without breaking the project or adding bugs like in traditional vibe coding. I truly believe that the combination of these unique advantages make Wix Harmony the most powerful vibe website platform globally. What comes next Wix Harmony is a leap into a different kind of web. For years, websites were mostly static pages. You designed them, published them and hoped people would find them. In the next few years, your website will behave more like an agent: it will talk, listen, act and connect to other agents to get real work done. Wix Harmony gives you a path into that future without asking you to understand the underlying complexity. You start from a simple prompt and get a working site. Then you keep talking to it and editing it, reshaping design, content and flows as your business changes. The structure stays stable, and the hard parts like security, performance, SEO and GEO, payments, scheduling and compliance stay handled. As LLMs become a primary way people access the Internet, Wix Harmony is what lets your website participate in that world. Instead of your business disappearing inside a single AI platform, your site will have its own logic, its own data, its own rules and it will stay under your control. We will keep evolving Wix Harmony toward this vision: richer visuals, live content, deeper automations and websites that feel less like documents and more like living systems that run your business. One principle does not change: AI should not only make it faster to create a website, it should turn your online presence into the most reliable, intelligent part of your business.

When we started Wix 20 years ago, websites weren’t a new idea. Many people and businesses already had one, and those who didn’t, wanted one. The challenge was that building a website on your own was incredibly difficult. Doing it yourself was frustrating and time consuming, while the alternative of hiring a developer or designer was expensive and often out of reach. For most people, creating a website simply wasn’t accessible. That’s where Wix came in. We set out to change that reality by creating a platform that made website creation accessible to anyone. Our goal was to remove the technical and financial barriers, giving non-technical people a clear and intuitive way to build their online presence and actually enjoy the process along the way. A huge step forward came in 2008, when we launched our first Flash-based website editor. For the first time, a drag-and-drop interface allowed anyone to build a website and add widgets without writing a single line of code, opening the door to truly democratizing web creation. That shift defined more than a product milestone. It shaped the foundation of Wix itself. From that moment on, Wix was built around four core competencies that became part of our DNA: ⁠Allowing access to very complex technology User-friendly interface to the non-technical user Ensuring beautiful and professional outcomes ⁠Making sure the outcome is extremely reliable Together, these principles are what have enabled hundreds of millions of people to access and build on the web in ways they never thought possible. Adapting to evolving technology As technology evolved, so did what it meant to have an online presence. HTML5, mobile, eCommerce, payments, SEO and countless other advancements made websites far more powerful and far more central to running a business. But each leap forward also raised the bar, introducing new complexity and new friction, especially for non-professionals. Throughout that evolution, we continued to grow alongside our users, absorbing that complexity behind the scenes and removing friction at every step. Not by simplifying the business itself, but by simplifying the experience of building and running it so anyone could do it. A new era: AI’s impact on the web Today marks another major shift in the evolution of the web. AI is redefining what websites can do for a business, dramatically expanding their role and impact. As always, progress brings complexity and the challenge remains the same: making powerful technology accessible to everyone. In this new era, website creation needs to be precise, clear and built on trust. With an overwhelming number of AI tools entering the market, users need to immediately understand what truly works, what is reliable and how their ideas turn into a real, functioning website. AI has also introduced a healthy level of skepticism, raising the bar for clarity and credibility. This is where deep understanding of the landscape matters and where experience makes the difference. With AI agents and AI-powered search engines shaping how people discover businesses, showing up in the right way across these new channels is becoming essential. But doing so requires navigating a web of standards, technical details and constant change. This is not something users should have to navigate alone. Just as Wix has done at every major shift of the web, we take on the complexity so our users do not have to. We understand how this new AI-driven ecosystem works, where websites fit within it and how to build for what comes next. As we once democratized website creation, we are now democratizing participation in an AI-powered web. Introducing Wix Harmony Wix Harmony marks the next evolution in how websites are created at Wix. At its core is vibe coding through natural language, allowing users to describe what they want and see it come to life instantly. AI and visual editing work together in a single experience, so users can generate, refine and customize their site without jumping between tools or workflows. Creation is faster and more intuitive, while full control remains firmly in human hands. Unlike many AI-first tools built for quick demos, Wix Harmony is designed for real businesses. AI is native to the platform, not layered on top, so changes are applied consistently across the site. Users can move fluidly between prompting and hands-on design, confident they are building something stable, scalable and ready to grow. Every site runs on Wix’s proven infrastructure, with advanced commerce, payments, SEO and GEO, accessibility and scalability built in by default. As AI evolves and new standards emerge, Wix absorbs the underlying complexity so users can focus on creating and running their business, not managing the machinery behind it. Leading the way for businesses in a changing landscape The future will bring new complexities, accelerated by the rapid pace of AI evolution. While large companies have the resources to keep up, smaller businesses risk falling behind. This is exactly where Wix will continue to play a crucial role by closing the gap, empowering every entrepreneur and ensuring they stay competitive in this fast-changing digital landscape. Wix Harmony reflects our long-term view of how the web will be created: AI-driven, human-directed and built on systems that can support real businesses at scale. Market sentiment may fluctuate, but our focus remains steady: building durable products that help people create, run and grow their business online.