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  • Stop settling for "good enough" website images—here's how to make them count

    Build your website in minutes, try Wix for free today →   As the Head of Media at Wix, I spend a lot of time looking into what makes a website successful. And if there’s one element that’s consistently overlooked, it’s photography. Your images are often the first things that people see when they land on your website. But too often, business owners rush through the process of picking (or, nowadays, generating) images—and end up losing sales because of it.  So, if you’re not fully convinced, or if you’re wondering if your pictures are “good enough,” join me in this discussion about the power of good website photos.  Looking to get your website off the ground? Try the Wix website builder  today.  TL;DR  People judge your website in seconds, and your images do most of the talking. Clear, relevant photos help visitors understand and trust your business. The best visuals show what’s better seen than explained, plus work seamlessly with your website’s copy and structure. And with AI and stock options at your fingertips, it’s never been easier to develop consistent, high-quality website images.  Why website images matter As cliché as it sounds, it’s impossible to deny that pictures are worth a thousand words, especially at a time when most people scroll before they read.  People expect instant gratification. And unlike text, which takes extra time and brainpower to read, images can immediately communicate what your business is about. It can spare you the trouble of having to explain what you do or sell with words.  Data sources: ScienceABC , MIT News At the same time, bad images can lead to a lousy experience. Low-quality images create trust issues. Images that don’t match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you’re not careful. (Think about all those phishing scams you hear about and the advice to avoid sketchy-looking URLs; the same idea applies to your website.)  Plus, with AI and stock photos making professional images accessible to everyone today, there’s no excuse for weak visuals on your site. Read also: The conversion mistakes I see on almost every small business website The perfect trifecta of website content With all that being said, sometimes, the problem isn’t laziness. Sometimes, it can just be difficult to know what images to put where on your site, and what constitutes as a “good” photo.  If that’s the case, you’ll want to think about how—just like when you’re starting a business —creating a website involves thinking about your website as a whole. More specifically, there are three foundational components you have to get right: Your website’s structure Your website’s copy Your website’s images A lot of times, people will pick any website template that looks good and simply change the content within the template. The problem with this approach is that they haven’t thought through key questions, like what is the intent of the website? How does each component align with their business’s values and goals?  If the three components above aren’t in harmony, you risk launching a website that doesn’t actually serve your business in any material way. Think: a portfolio website that doesn’t clearly show what you do, or an eCommerce website that doesn’t build enough trust for people to click “buy.”  Read also: How to make a website My tips for picking strong website photos  So, how do you avoid filling your website with distracting photos, and instead, enhance it with the right images? Here are some of the things I’ve learned over the years. 01. Think about what’s better shown versus explained Remember, your text and images are meant to work together—they don’t always have to say and show the exact same thing.  So, if you’re a fitness instructor who offers a variety of classes, you can save yourself the trouble of explaining everything you do by showing yourself instructing a yoga, pilates and other fitness class. You can sum up what your business does in just a few seconds.  Taking this one step further, your photos can instantly communicate whether you do group or 1:1 lessons. The most important thing here is to understand what people need to see to feel confident about you and your brand.  02. Reliable is better than “good-looking”...  Your images should never be misleading. If you’re a yoga instructor who teaches yoga classes on the beach, then use a picture of you teaching yoga on the beach. But if you only teach in a studio—or used  to teach yoga on the beach but don’t anymore—then don’t put pictures of you on the beach.   The worst types of photos are ones that set the wrong expectations. And if I had to pick my poison between having low-resolution images that are reliable, versus professional images that have nothing to do with what I offer, then I’d pick the first option 100% of the time.  03. …but “good-looking” is easier to achieve with AI However, with the tools available today, there’s no need to settle for low-quality images. Wix, for example, offers built-in  AI design tools  that can improve the resolution or the colors of your images.  You can take photos you took from your phone, or photos you’ve received from manufacturers, and make them look much more professional. With these tools, you can even make the backgrounds more consistent. So, let’s say you get 50 product photos from different suppliers with all different backgrounds and lighting. Using Wix’s AI image editing tools, you can cut out the background and make them all white.  04. Your hero image really, really matters  We’ve all heard the statistics that most people will only spend a few seconds on your website before deciding if they want to stay. For this reason, the first image above the fold  (the hero image) is super important.  Be very intentional about what you want to show here. Is it most important for visitors to see your product first? Or, is it important to display an image that resonates with people from a specific region? Or, should you showcase your team in action to create a deeper connection between you and your audience?   05. Think mobile, even with your images  More than half ( 62.5%  to be exact) of internet traffic comes from mobile, which means that you should expect a lot of your website visitors to be looking at your images from small screens. The mobile version of your site is also where your images shine; there’s less space for text and more opportunity for your visuals to fill the screen. Because of this, it’s important to choose images that work well on mobile. Use visuals that are easy to understand at a glance and still look great when scaled down. Prioritize simple compositions, clear focal points and fast load times.  Read also: Mobile first design 06. Get feedback from other people  When you own the business that you’re creating a website for, it’s easy to forget how much more context you have than your visitors. You know the backstory, the details and the “why” behind every image. It’s therefore impossible for you to assess your site the same way a first-time visitor would.  Ask people around you (friends, colleagues or even past customers) to take a look at your site and share their honest reactions. Resist the urge to fish for compliments or to explain your choices as they’re reviewing it. Instead, listen closely to the most critical feedback. Pay attention to moments where they feel confused or unsure what an image is meant to communicate. Related reading: What is web design? Principles of design Web design mistakes What’s better—owned, stock or AI-generated images?  Spoiler: There’s no “better” source of imagery. Sure, stock imagery can sometimes look fake, and AI-generated ones can sometimes look too aspirational. But stock photos can also look professional, and AI-generated ones can also be inspirational. Rather than stressing over which source to use, ask yourself, “Where can I get the most reliable and relevant photo?” Look at your options and pick the one that serves you best. I’ve been fascinated by how the boundaries between these three image categories are continuing to blur, too. I used to think that GenAI tools would replace stock images. But that hasn’t happened; honestly, not everyone wants to spend the time generating a new image.  And these days, you can take a stock image and blend it with your own content or tweak an existing image using AI (read my other article on  8 things you can do in 30 seconds using Wix’s AI image tools ).  The possibilities are virtually endless. Lucky for us, we get to experience this shift in technology in real time. Therefore, I implore you to lean into it. Try new things, break old rules and see what’s possible.  Read my other work: Sure, AI can design your whole website—but you give it soul Website images FAQ Where can I find pictures for a website? You can find website images in stock photo libraries, image marketplaces or by taking (or creating) your own. If you’re using Wix, the Wix Media Manager gives you access to free stock photos from providers like Unsplash and Shutterstock. You can also build images from scratch using its built-in AI tools.  How to find images free to use? Look for images labeled “royalty-free” or “free for commercial use.” Popular options include Unsplash and Pexels. On Wix, you can use free Wix stock images or create your own visuals with Wix AI Image Creator to avoid copyright concerns altogether.  Can I use any image for my website? Not always. Many images are protected by copyright, which means you need permission or a proper license to use them. Using Wix’s free stock images, licensed premium images or AI-generated visuals ensures you’re using images legally. How to make photos for a website? You can take your own photos with a smartphone or camera. Or, use tools like Wix’s Photo Studio and AI Image Creator to design graphics from scratch Wix also makes it easy to crop, resize and enhance existing images so they’re website-ready.

  • 12 modern website design examples inspired by this year's trends

    Bring your inspiration to life with a Wix website → Trends come and go faster than ever these days, and it can be tough to keep up. Web design is no exception—what’s fresh today might feel outdated tomorrow. That’s why Wix created an internal Trend Library. This resource helps our designers stay updated on the latest trends, making sure our templates and design strategies are always a step ahead. To help you stay ahead in this ever-changing landscape, we’re bringing you insights from Trend Library content strategist Michelle Klein. For every modern website design trend we explore, we’ll highlight a Wix user who’s nailed it. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects and help you create a website with confidence. Stick with us to learn how to make a website  that stands out in today’s trends. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: modern website design examples These modern website designs reflect the thoughtful trends, clean layouts, subtle animations and smart design choices to inspire your next project. Web design trend What it brings to your website Clean, minimal layout Keeps things clear, calm and focused for your visitors Bold typography Makes your message stand out with personality and impact Responsive design Looks great on every screen—from phones to desktops Micro-interactions Adds little moments of delight that guide and engage Consistent color palette Builds trust and brand recognition through cohesive color choices Custom visuals & 3D elements Brings depth and uniqueness to your layout with modern graphics Sticky nav & smart menus Makes it easy to explore without getting lost Interactive storytelling Turns scrolling into an experience with design that tells a story Background or hero video Instantly captures attention and adds movement that tells your story visually 12 modern website design examples Below you’ll find 12 modern website design examples with aspects that you should consider incorporating into your digital design  language. Each example is a live site created on Wix. Mango Marketing Cami Ferreol Zhoosh DA Creative Daniel Aristizabal Dopple Press AST & Partners Sharon Radisch Tiff Cruz Kode With Klossy Noah Demeuldre The New Denim Project 01. Mango Marketing: dopamine-boosting colors Give your website visitors a dopamine fix with an explosive website color scheme . While dopamine-boosting color palettes consisting of bold colors have made their way from the runways to our closets, they’re also making a splash on the web. Take inspiration from Mango Marketing , a digital marketing agency with a website that’s drenched in a vibrant orange. From the firm’s logo to the image in the hero fold, just about every element on the site features this cheerful color, which is reminiscent of the agency’s namesake fruit. Give your site visitors a boost with this colorful canned drink store website template . 02. Cami Ferreol: elegance in motion Cami Ferreol's website is a bold, vibrant example of modern web design that perfectly reflects her identity as a graphic designer, visual storyteller and strategist. The homepage instantly grabs attention with its playful intro: “I am Cami and I am:” followed by rotating words like “designer,” “strategist” and “creative.” It’s a fun, interactive way to highlight her many talents. The site’s design uses bold color blocks in bright, lively hues, giving it an energetic vibe while keeping everything organized and easy to navigate. Subtle animations and high-quality visuals flow seamlessly throughout with animated images in the projects section adding a creative, interactive touch. The typography is modern and bold. The clean layout paired with dynamic elements and visuals creates a fun yet professional experience. Learn more: What is web design? Tip: Make your services pop with 3D design elements Let’s say you’re making a website for a marketing agency. Instead of illustrating your services with photographs or two-dimensional icons like every other marketing firm, use three-dimensional-appearing icons to make your website stand out. You could find an icon of a 3D camera to represent your photography services or a 3D pencil for your copywriting services. If you’re interested in adding a 3D moving element, use Wix’s transparent video  tool to add this type of motion to your site. If you don’t have the time or skills to design 3D graphics, find some in Wix’s Media Manager  or commission them from a graphic designer .  Give your online business some dimensionality with this gaming company website template . 03. ZHOOSH: dynamic animation Website and branding agency ZHOOSH  has crafted a homepage bursting with personality and movement. Color-shifting buttons, subtle animations and engaging interactions all work together to invite exploration. From the bold tagline to seamless transitions, every element reflects ZHOOSH’s commitment to creativity and innovation. The design strikes a perfect balance with strong typography and thoughtful animations offering a fresh, modern take on web design. Web animation  can transform your website, adding interactivity and engaging visitors as they click, scroll, or hover. Movement naturally draws the eye, helping you build an attention-grabbing website . Here are some creative ways to make the most of animations: Hover effects:  Add subtle touches like color or size changes to buttons, images or text when hovered. Parallax scrolling:  Create a sense of depth by making background images move slower than the content in the foreground. Scroll animations:  Animate elements into view as users scroll down your page. Entrance effects:  Use animations like slide, fade or zoom to introduce elements as your page loads. All of these features are available in the Wix Editor, making it easy to take your site to the next level. Just remember to use animations thoughtfully to keep your site running smoothly. Take advantage of this marketing webinar website template’s  dynamic animation. 04. DA Creative: tomorrow-world aesthetics DA Creative Design's website is a sleek and modern representation of a no-limits branding agency based in New York City. The colorful, chromatic spinning elements in the website header and footer evoke futuristic, sci-fi shapes that hint at the agency’s forward-thinking approach to their work. Thin ellipses on the page look like Saturn’s rings and add to the space-age feel of the website. The layout keeps things simple and clear. A monochromatic color scheme combined with bold typography gives it a clean modern feel while high-quality visuals and mockups bring it to life. Right from the homepage, scrolling text animations grab attention, highlighting services like branding, web design, video editing and social media strategy. It's all about creating a sleek professional vibe that feels fresh. Use this marketing webinar modern website design template  to give your site a tomorrow-world twist. 05. Daniel Aristizabal: organized chaos Art director Daniel Aristizabal’s  website is a joyful homage to rule-breaking. It features three animations that simultaneously vie for your attention, playfully disregarding the standard rule of visual hierarchy. Elements seemingly overlap and compete, creating a dynamic, lively experience.  The static image positioned above the fold  in the top right corner accentuates this approach, floating independently—almost as if it's an afterthought, challenging the norm of deliberate placement and balance. This design not only captures attention but also celebrates the freedom and creativity now flourishing in modern web design. To truly craft a modern website, it's time to let go of conventional design principles and embrace a more expressive approach. Michelle advocates for a bold departure from the neatly organized layouts of the past, suggesting we lean into the inherent messiness of human nature and its imperfections. “We’ve made a true departure from neat organization, embracing real human nature and its many flaws,” she says. “This mess has a positive effect, liberating designers from old norms of art direction and allowing for freer expression.” With this fashion designer website template , you can make your online home a site to see.  06. Dopple Press: retro vibes Retro vibes are front-and-center on printing studio Dopple Press ’s we bsite. A playful, anthropomorphic theme carries from the man-in-the-moon-like menu icon to the pink mascot to the animated printer below the fold. This website also features funky 60s and 70s design elements, like peace signs, chunky fonts and amorphous blobs. “1930s-inspired cartoon elements are back in style, adding a nostalgic, playful and human-like quality to inanimate objects,” notes Michelle.   The site is even home to a throwback from the days of Clippy, the Word assistant. On Microsoft Word, you could click on Clippy to get help. Dopple’s website pays homage to Clippy by instructing visitors to click the paper clip icon to request assistance. Clicking on the icon launches the visitor’s email service. Sometimes modern website design is all about what’s new. Other times, it borrows from the past. “Design has followed current events in its reverse direction,” says Michelle. “The 70s, 90s and 2000s will continue to provide uplifting inspiration, while the rebellious 80s and a darker medieval period will grow in popularity.”  Michelle recommends experimenting with VHS video styles, medieval fonts, grunge motifs and pixelation. These low-resolution elements and effects remind us of simpler times. “Until now a visual element to be avoided, pixelation is gaining popularity in images, fonts and even clothing,” says Michelle. “Fueled by internet nostalgia and inspired by AI tools and the metaverse, it reflects a deliberately low-tech aesthetic amid a rapidly progressing digital world.” This fintech webinar modern website design template  offers the nostalgic vibe you’re itching for. 07. AST & Partners: dark mode AST & Partners ’s website is easy on the eyes, literally and figuratively. The design agency built its online home on a black background with white text. Dark mode helps colorful visual elements come alive in the foreground and keeps the focus on the portfolio text.  Dark mode, now common on smartphones, browsers, and websites, pairs dark backgrounds with light text for a sleek look and practical benefits: Reduced eye strain : Less bright light makes screens easier on the eyes, especially in low-light settings, reducing eye fatigue . Energy efficiency : Saves power on OLED/AMOLED devices, potentially extending battery life . Content focus : Dark backgrounds make text, images, and multimedia pop. Accessibility : Improves readability for users with visual impairments or light sensitivity. Step over to the dark side with this product landing page website template . 08. Sharon Radisch: modular grids Depending on the effect that you want to create, grids can either create unity or hierarchy among website elements. Artist Sharon Radisch  achieves both by using a uniform grid on her portfolio site; the grid highlights her specialities as an artist (spanning industries like fashion and still life, jewelry and more) without overemphasizing one industry over another. However, Sharon uses pops of color to draw visitors’ eyes to particular blocks.  While many web design trends  come and go, grids are a staple of modern website design. Their longevity is a testament to the enduring power of structured layouts in the digital age.  That being said, Michelle has noticed a slight variation on grids that has emerged on the scene: modular grids. Modular grids divide a page into uniformly sized boxes, which creates an organized structure for arranging content. “Breaking up sites into Bento Box-like sections impacts everything in the design, from the grid and layout to the visual language and colors,” she says. “This method is neatly organized with minimal spacing in between, but also incorporates playful elements like slightly rounded corners and refreshing color combinations.” Get your business on the grid with this wedding planner modern website design template . 09. Tiff Cruz: expressive typography While a picture is worth a thousand words, sometimes you want website visitors to focus on just a few words. Bold, expressive typography is popping up all over the web, according to Michelle. When you la nd on Tiff Cruz’s  website, you can’t help but notice her name, which stands out in a large, funky, cream-colored serif font against a stark black background. This design makes her name unforgettable, reinforcing her personal brand. “Designers are going bigger than ever before, with over-the-top, XXL titles that often take over a third of the screen,” says Michelle. “In a world where attention is fleeting, these titles make it impossible for us to look away.” Incorporate this trend by welcoming visitors with a large, showy website header  that leaves an impression. This trick is particularly useful on business websites that are more informational and lack visual elements. Eager to try this big trend? Give this home goods website template  a spin. 10. Kode With Klossy: edgy navigation Check out supermodel-founded coding program Kode With Klossy’s  inventive menu for modern website design inspiration. Clicking the pink and green bars on the top left of the website triggers a chartreuse-colored menu to roll in and take up the whole screen. The two bars twist until they turn into an “X,” which you can use to close the menu.  This full-screen menu focuses your attention on where to go next. Each option is labeled and accompanied by a unique icon. When you hover over an icon, the icon turns a dark green that matches the background of the homepage. This interactivity supports the navigational experience by highlighting where visitors are about to go next. Your website’s navigation menus need to be intuitive so visitors can easily get from one page to the next. But just because navigation is practical doesn’t mean it can’t also be beautiful. Modern websites call for edgy, interesting navigation. Think beyond utility when designing a website —without sacrificing it—and make your menus and website footers  captivating design features. Try out Wix’s mega menu  feature or use the lightbox element to create a full screen pop-up menu . 11. Noah Demeuldre - homepage video Noah Demeuldre’s website takes a bold approach by making video the star of the show. Each project kicks off with high-quality video previews in slick, full-screen layouts that instantly draw you in. The motion adds energy and emotion, making every piece feel alive. By leaning into video, the site nails modern design trends, using dynamic content to grab attention and keep you hooked. Did you know people remember 95% of a message  when they see it in a video compared to just 10% when reading? Adding a homepage video can make your website not only more memorable but also way more engaging. Homepage videos create an instant connection, set the tone for your site and add a modern, polished look that grabs attention and keeps visitors hooked. Ready to flex your directing chops? Wixel Video Maker  makes video production accessible.  Say hello to scrollytelling—a design trend that turns basic scrolling into an interactive story. Add movement to your site and transform the way visitors experience your content. Try these scrolling effects  with the Wix Editor: Parallax scrolling:  The background shifts as you scroll. Scroll-triggered animations:  Animations pop up as you scroll, while everything else stays still. Horizontal scrolling:  The page moves sideways instead of up and down. Long scrolling:  A single page scrolls for an extended period. Infinite scrolling:  The page loops back to the top for endless exploration. Get moving with this creative director modern website design template , which is chock full of scroll effects. 12. The New Denim Project: austerity Textile company The New Denim Project’s  website is a masterpiece of minimalist web design . The site embraces the white in white space by placing ample room between each section and using white to provide a visual respite for visitors and make denim-colored elements stand out.  Functionality and minimalistic aesthetics are the name of the game when it comes to this element of modern website design. With fewer distractions, the most relevant elements stand out on a clean, simplistic website, making them easier for visitors to find.  This style embraces negative space (more commonly known as white space ) to put the content front and center, making sure the main message doesn’t get lost. Austerity can also be a nice reprieve for viewers who are so often bombarded by visuals. Another way to implement austerity on your website is to embrace classic symmet rical  website layouts . Symmetry ensures that your content is broken up in a clean and organized structure. Experi ment with the following layouts for a modern website design: Card-based layouts : This layout displays images and other content in bite-sized rectangles, making it ideal for portfolio websites . Slightly resembling a collage, this layout is simple to navigate and stays consistent across screens. Split-screen layouts : This interface layout divides the homepage into two or more vertical parts, creating a quick navigation experience when one half of the page is dedicated to the menu and the other half to primary content. Make this austere branding portfolio website template  your own. What makes modern website design great and effective Modern website design is a balance of form and function—clear, fast and visually compelling. It focuses on user experience while staying current with evolving tech and aesthetic trends. Below are the key elements that define this style today, along with why they matter. Minimalist layouts with purpose Minimalism in web design isn’t about stripping everything away—it’s about focusing on clarity and usability. By cutting out distractions and reducing visual clutter, minimalist designs make it easier for users to navigate and find what they need. Clean layouts highlight what matters most, like a product or important message, without overwhelming the viewer. This approach also boosts page speed, helping lower bounce rates and improve search rankings. Thoughtful use of white space gives content room to breathe, creating a sense of elegance and focus. Expert tip from Yarin Singolda, PMM at Wix “When you’re unsure where to start, don’t reinvent the wheel. Get inspired and explore website examples in your niche to see what’s trending, what works and what you can adapt to fit your own brand personality.” Bold, expressive typography Modern websites rely on typography to share information and connect with users on a deeper level. Bold, high-contrast headlines instantly grab attention, while smart font pairings bring personality and structure. A luxury brand might choose elegant serif fonts for a sophisticated edge, while a startup could opt for sleek sans-serifs to keep things modern and fresh. Typographic hierarchy, like varying font sizes and weights, guides users seamlessly through content without overloading the design. Accessible, readable text across all devices ensures a better experience for everyone, including those with visual impairments. Expert tip from Lingjie Yang, Designer at Wix “Font in web design goes far beyond readability. It plays a key role in shaping brand identity, guiding user attention, and structuring information hierarchy. That’s why choosing the right font means considering five essential factors: readability across all devices and resolutions, a style that aligns with your brand and industry, a wide range of font weights like Regular, Bold, and Light, and lightweight font files that ensure strong performance.” Subtle animations and microinteractions Web animations are a game-changer for user experience, adding clarity and a touch of delight to interactions. A simple microinteraction—like a form input shaking when left blank or a heart icon pulsing after a click—lets users know their actions are registered. It cuts down on confusion and keeps them engaged. Scroll-triggered animations, on the other hand, guide attention to specific sections and create a natural flow, turning content into a more dynamic experience. When used thoughtfully, these subtle movements make a site feel polished, professional and more enjoyable to explore. Mobile-first and responsive design Mobile-first design ensures that your content loads quickly, fits naturally within a user’s thumb zone and eliminates unnecessary clutter that might overwhelm a phone interface. Responsive design makes sure your website looks great and works smoothly on any device—phones, tablets, laptops, or big monitors. It adapts automatically, so users get the best experience without lifting a finger. Plus, mobile-friendly pages rank higher in search engines and boost conversions. Pro tip : Start with easy-to-use free web templates to build a mobile-friendly site that looks great Performance and accessibility built-in If your website takes more than three seconds to load, you could lose a big chunk of your visitors. Simple fixes like compressing images, deferring scripts and using modern frameworks like Next.js or Astro can make a huge difference. But speed isn’t everything. Your site also needs to work for everyone. That means designing with screen readers in mind, ensuring color contrast for better readability, using semantic HTML for smooth navigation and testing keyboard functionality. Branded visuals and media Modern websites rely on custom visuals—original photos, illustrations and short videos—to strengthen brand identity and keep users engaged. By moving away from generic stock images, brands create media that fits their color palette, tone and layout, building recognition and making every page feel intentional and trustworthy. Today’s visuals are also built for speed. Designers use lightweight formats like WebP, SVG and Lottie paired with lazy loading and responsive sizing to keep load times fast on any device. Motion adds a thoughtful touch, with hover effects, scroll-triggered animations and interactive elements bringing depth without pulling focus from the content. Scannable content structure Most people don’t read websites word-for-word—they scan. That’s why modern web design focuses on breaking content into easy-to-read sections with clear headings, short paragraphs, bullet points and visual cues. Smart use of typography, spacing and alignment creates a natural flow, helping users find what they’re looking for quickly. Today’s websites rely on bold headlines, quotes, icons and content cards to make scanning easy. This makes the experience better for visitors and helps search engines and AI tools understand your content so it ranks higher. Sticky and simplified navigation Modern websites often feature sticky headers that stay visible as you scroll, keeping pages or actions within easy reach. Progress-aware navigation is also gaining traction, highlighting the current section or shrinking headers to free up space. Thoughtful use of hamburger menus, slide-out panels and mega menus—especially on mobile—helps simplify the user experience. The goal is to reduce friction: fewer menu items, clearer labels and smoother transitions. Personalized and dynamic content Instead of showing the same static content to everyone, modern sites adapt based on location, behavior, time, or user preferences. Think of an ecommerce homepage that highlights products you recently browsed or a SaaS site that changes its headline depending on where you came from. This kind of personalization makes content more relevant, reduces user effort and boosts engagement. With tools like headless CMS platforms, user data tracking and AI, creating dynamic content is easier than ever. Modern website design examples FAQ What is modern website design? Modern website design combines visual clarity with smooth functionality. It favors clean layouts, bold typography, intuitive navigation and responsive structure. The focus is on both form and performance—design that looks good and works fast. Why should I look at modern website design examples? Examples are a shortcut to inspiration and clarity. They show what’s possible visually—and what actually works—based on real brands and businesses. Studying them helps you avoid clichés and apply trends in a way that fits your goals. What industries use modern web design? Every industry can benefit from modern design—from tech and fashion to law firms and nonprofits. Clean visuals, mobile-first design and intuitive UX aren’t style choices—they’re competitive necessities. It’s less about what you do, and more about how clearly you present it. How can I make my website look modern? Start with simplicity: limit your color palette, use generous white space and choose readable fonts. Then add subtle animation, sharp images and a layout that adapts smoothly to any screen. Tools like Wix’s AI website builder can help you do all this in minutes. What does an outdated website look like? Outdated websites often have cluttered layouts, tiny fonts, slow load times and awkward mobile views. Flashy banners, low-res images and inconsistent design scream “stuck in the past.” They can make even a great product or service feel untrustworthy.

  • How to make a music portfolio that features your sound and story

    Ready to showcase your best work? Start building your portfolio →  Musicians need a website—whether you're releasing your first EP, scoring films or booking live gigs, a dedic ated music website  gives you a home base for your work: a place to showcase your sound, build your brand and get discovered. These days, learning how to make a website  isn’t just for tech pros. With the right website builder —or even an AI website builder  to speed things up—you can create a professional website without any technical skills. From customizable website templates  to built-in music players and contact forms, everything you need is already at your fingertips. In this guide, we’ll show you what to look for in the best website builders for portfolios and how to make a portfolio  that highlights your talent, tells your story and helps you grow your audience. Whether you're launching your first site or refreshing your brand, we’ll walk you through every step—from finding yo ur niche to promoting your work online. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable portfolio templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a music portfolio No time to read the full guide? Here’s a quick breakdown of the essential steps to creating a music portfolio that reflects your style, goals and professionalism. Whether you're sharing original tracks, offering services or booking gigs, these are the key pieces to include when building your site—and a great place to start if you're exploring how to start a music business online.: Steps What you'll do Define your niche Focus your portfolio around your genre, services or target audience Choose a domain name and hosting Pick a domain name and secure reliable hosting for your site. Pick a website builder and template Use a website builder and music template to design your portfolio Add music and visuals Upload audio, videos and branding elements like your logo Include contact info Make it easy for fans, clients and collaborators to reach you Optimize for visibility Add SEO and start a blog to drive traffic and grow your presence Keep it updated Refresh your content regularly to stay current and professional What is a music portfolio? A music portfolio is a dedicated website that represents you as a musician. It brings together your audio tracks, videos, biography, press menti ons and contact details in one professional, easy-to-navigate space. Many artists choose to build theirs using the best portfolio websites , which offer customizable templates and tools designed specifically for showcasing creative work online. At its core, a professional portfolio  helps you make the right first impression. Whether you're looking to book gigs, land a licensing deal or attract collaborators, your site should reflect both your artistic identity and your career goals. Knowing how to make a portfolio  that feels intentional, polished and easy to navigate is essential to standing out in today’s music scene. "Your portfolio isn’t just for showing off your music—it’s for opening doors. Whether it’s gigs, collabs or press, this is where the right people find you." - Sharon Hafuta, SEO blog editor at Wix How to make a music portfolio Define your niche Pick a domain name a website host Choose a website builder and template Let your best work shine Include contact information Optimize your music portfolio Keep your music portfolio updated Final checklist 01. Define your niche Start by narrowing in on your niche—are you a session guitarist, a composer for film and TV a live performer, or something in between? The more specific you are, the easier it is to create a portfolio that resonates. Explore different music business ideas that align with your skills, whether it’s selling beats, offering virtual lessons or licensing your tracks. Then, pair your content with intentional web design that reflects your sound and brand. From layout to typography to imagery, everything should work together to communicate who you are and what you do. Most importantly, this focused approach lays the foundation for how to make money as a musician —helping potential clients, fans and collaborators immediately understand the value you bring. “A niche website is a site that focuses on a very specific topic. Instead of addressing general themes, these pages focus on a particular segment and strive to provide high-quality and relevant content for the reader.” - Emilio García, SEO podcaster and educator at Campamento Web 02. Pick a domain name and website host Your music portf olio deserves a space online that’s as unforgettable as your work. Nail the details by starting with a professional domain name . Keep it simple, easy to spell and true to your brand as a musician. If your name is available, grab it. If not, tools like a domain name search or a domain name generator can help you brainstorm the perfect fit. Once you've locked in a domain, it’s time to get your site running smoothly. The next step? Reliable hosting. To keep things easy, look for platforms that combine hosting with domain options. This way, you can avoid the hassle of juggling multiple providers. Check out free website hosting and explore  how to host a website  that brings your video portfolio to life. With the right setup, you’ll have a polished, professional site that’s ready to wow clients. "My biggest rule is: your domain should instantly communicate what you do. I've seen too many businesses get clever with wordplay and lose potential customers who can't figure out their service from the URL alone." - Ronak Kothari, Owner, Ronkot Design, LLC Learn more: Site reliability Uptime Website security Website performance What is a domain ? 03. Choose a website builder and template Picking the right platform to build your music portfolio is a game-changer. Start with the best website builders for musicians —these platforms are crafted for creatives like you, making it easy to design a space that shows off your talent. Once you’ve found a builder that fits your needs, it’s time to explore website templates . These pre-designed portfolio layouts give yo u a strong starting point and save you loads of time. If you want something tailored to your craft, look for portfolio website templates , especially music website templates  and  EPK template  designs . They’re designed specifically to highlight musical work, ensuring your music takes center stage. Use built‑in logo maker  tools to craft your visual identity—the best website builder for musicians will help you learn how to design a logo  or how to make a music logo  that fits your sound and brand. You might also be interested in: Best AI website builders Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders 04. Let your best work shine Include high‑quality audio samples, embed streaming links or upload video performances. Organize tracks for easy listening—maybe categorize by mood, project type or release. Keep your portfolio layout clean and easy to browse, ensuring your best work stays front and center. With a polished selection, you’ll leave a lasting impression that speaks to your creative strengths. Learn more: How to make a video portfolio How to build a freelance portfolio Web design portfolio What is web design? Digital portfolio examples Portfolio name ideas Videographer portfolio examples AI portfolio examples Marketing portfolio examples 05. Include contact information Adding your contact information to your music portfolio is a simple but essential step to connect with potential collaborators or fans. Include your email address, phone number and any relevant social media or professional profiles. A contact form can be a great addition too, offering a quick and convenient way for visitors to reach out directly through your website. Consider pairing it with a well-structured contact us page  that includes clear details about how and when people can get in touch. You can also explore different contact form designs  to match your site's look and encourage more engagement. To go one step further, think about how to monetize a website as you build your music portfolio. For example, you could offer downloadable products, feature ads or create a section where clients can directly book your services. These options not only make reaching out easier but also open up new ways to grow your income. 06. Optimize your music portfolio Once your music portfolio is live, it’s time to make sure people can actually find it. This is where SEO features come into play. Look for tools that let you customize metadata, add alt text to images and improve your site’s loading speed—all of which help search engines understand and rank your site. A well-optimized portfolio not only looks good, it performs better in search results. But visibility isn’t just about search engines. Smart marketing strategies  can amplify your reach and keep your audience engaged. Consider adding a newsletter sign-up, linking your social media accounts or embedding videos that give fans a behind-the-scenes look at your process. Another powerful optimization move? Learn how to start a music blog  on your portfolio. Blogging gives you a space to share updates, stories or even thoughts on the industry—while also giving your site fresh content, which is great for blog SEO . If you’re new to content creation, don’t worry. You don’t need to be a writer to start a blog —just speak in your own voice. Share gig recaps, behind-the-scenes photos or your latest gear picks. Not only does it help your fans connect with you, but learning how to start a blog  also builds long-term traffic and authority around your name. "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." - Sharon Hafuta, SEO blog editor at Wix 07. Keep your music portfolio updated Launching your music portfolio is a major milestone—but keeping it updated is what keeps it relevant. A static site can feel abandoned, while a portfolio that evolves with your music shows that you’re active, intentional and in demand. Whether you’re dropping new tracks, announcing a tour or landing a media feature, your site should reflect your latest moves. Regular updates help build trust with your audience and show industry pros that you’re serious about your work. Even small changes—like tweaking your bio, adding a new performance photo or swapping out older songs—can make your portfolio feel fresh and engaging. Beyond the basics, you can use your portfolio as a hub for everything happening in your music career. Add a press section or downloadable EPK to support booking and media opportunities. Highlight testimonials , reviews or quotes from collaborators to build credibility. You can even embed an online scheduler to showcase upcoming gigs or release dates and include a newsletter signup to grow your fanbase. Pro tip: The more touchpoints you add, the more valuable your site becomes—not just as a place to listen to your music, but as a central piece of your brand and business. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix 08. Final checklist Quick checklist: what to keep updated on your music portfolio What to update Why it's important New music or videos Keeps your work front and center and shows your growth Upcoming shows or events Lets fans and industry contacts know where to find you Press mentions or blog posts Adds credibility and supports SEO Bio, photos and branding Reflects your current image and sound Contact info and social links Ensures no missed opportunities or outdated details Testimonials or reviews Builds trust with potential collaborators or clients Newsletter signup or gig calendar Helps grow and maintain your audience Think of your portfolio like your setlist—it needs regular updates to stay relevant. A simple checklist keeps you on track so your audience always sees the best, most current version of you.” - Sharon Hafuta, SEO blog editor at Wix Music portfolio examples built on Wix When reviewing the best music portfolios, we look for more than just clean and modern website design . The strongest sites blend personal branding, strategic content and thoughtful user experience to create a digital presence that feels as polished as the music itself. Whether you're browsing for inspiration or building your own site, these examples offer a blueprint for success—especially if you're also looking into things like resume website examples , the best personal website builders or tips on how to promote your music  online. Here’s what we look for when evaluating standout music portfolio websites: Strong first impression : The best home pages  instantly communicate the artist’s sound and personality through design, imagery and layout. Clear website navigation and structure : Visitors should easily find music, bio, press, contact and booking info without digging. Stylish and functional blog sections : While not always included, sites that use the best blog templates  can share updates, behind-the-scenes stories or tour diaries that support SEO and audience connection. Branded visual identity : Great portfolios are visually consistent, from colors and fonts to logo and photography. Calls to action that work : Whether it’s to listen, follow, book or subscribe, every great site guides users toward meaningful next steps—key for musicians looking how to promote music  effectively. Below are four standout Wix-built examples that hit all the right notes. 01. Ella Pearl Marcus Ella Peal Marcus 's music portfolio is a masterclass in minimal web design done right. The homepage opens with a soft, atmospheric portrait and a simple call to action that immediately puts the focus on her voice. Her most recent tracks are front and center, with embedded audio players that invite listeners to engage right away. The navigation is clear and intentional, with a clean layout that reflects a confident, professional brand. This is a perfect example of how to create a professional portfolio that speaks volumes with restraint. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Musician website template 02. Machinery Inside Machinery Inside leans into bold, expressive design to reflect their gritty, experimental sound. The homepage opens with a full-screen video loop that immediately sets the tone—raw, industrial and visually magnetic. Custom typography and a grid layout give the site structure without feeling rigid, and there's a sense of movement throughout that mirrors their high-energy performance style. The site doubles as an interactive press kit, with a scrollable timeline of shows, releases and collaborations. Embedded music players, large-format photos and well-placed calls to action give visitors a layered experience. One standout feature is their fan club section, where supporters can sign up for exclusive content—giving the site a community-driven feel and creating an additional revenue stream. Even their booking options are designed with clarity in mind. There's a dedicated page where potential clients can view services, see transparent pricing and easily get in touch—no guesswork, no back-and-forth. It’s a great example of how musicians can turn their portfolio into a fully functional business tool, combining immersive storytelling with real music business ideas that make it easy for fans and collaborators to take action. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Dark theme musician website template 03. Daix Music Daix Music 's portfolio is a bold, immersive experience that blends sharp design with rich content. The homepage immediately sets the tone with dark visuals, motion graphics and a persistent audio player that lets visitors explore her music without interruption. The color scheme , custom fonts and genre-inspired branding all work together to create a clear, confident identity. Testimonials are front and center on the homepage, adding credibility, while her interactive contact page—complete with standout contact form designs—makes it easy for fans and collaborators to reach out. Beyond the visuals, the site is built to support every part of her music career. A well-maintained blog gives fans behind-the-scenes updates and personal stories, while embedded YouTube videos throughout the site showcase live performances, music videos and more. Her services page clearly outlines what she offers, complete with package details, and her event schedule helps followers stay in the loop. It’s a strong example of how to combine style with strategy to create a music portfolio that looks professional and works as a business tool. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Colorful musician website template 04. Stephen Elsinger Stephen Elsinger music portfolio delivers an elegant, editorial-style experience that feels more like a personal journal than a static website. The homepage flows seamlessly into a full-length story: from artist bio to music samples, media coverage and recent news—all laid out in a smooth, scroll-based design. Each section is thoughtfully spaced and visually cohesive, balancing white space with warm imagery. The embedded audio players don’t interrupt the user experience and subtle hover effects bring a tactile sense to the visuals. His press section reads like a portfolio highlight reel, and his contact page includes both a custom form and social links. This is one of the best portfolio websites we’ve seen for artists with a story to tell. Inspired? Here’s the exact Wix template behind this music portfolio: Template name: Acting resume website template "Building on Wix was honestly easier than I expected coming from a music production background. The drag-and-drop functionality let me focus on content strategy rather than coding, which was perfect since I was simultaneously managing 500+ podcast episodes and growing my team to 21 people." - Favour Obasi-ike, Project Scheduler, Work & PLAY Entertainment Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a tattoo portfolio How to make a music portfolio FAQ What should I include in a music portfolio? A strong music portfolio includes more than just your tracks. Start with your best audio and video work—high-quality recordings that reflect your current sound. Add a compelling artist bio that tells your story and outlines your background, inspirations and musical goals. Include any press mentions, testimonials or quotes from collaborators to build credibility. Your contact info and social links should be easy to find, and if possible, embed a contact form to streamline communication. Bonus elements like an event calendar, newsletter signup or even a blog can further engage your audience and set you apart. Can I use website templates to create my music portfolio? Yes, using a customizable template helps beginners build their own website with ease. Want a head start? Explore these free portfolio template to get started: Template includes: Homepage Music and video embedded integrations About page Contact me form or page Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Food photography portfolio template Graphic designer portfolio template Designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Fashion journalist portfolio template Learn all about Wix templates  to find the perfect match for your portfolio. Can I build a music portfolio for free? Yes—many platforms, including Wix, offer free website hosting and allow you to build a site at no cost using a subdomain. This is a great starting point for emerging artists or those testing the waters. However, to unlock more advanced features—like connecting a custom domain, removing ads or accessing premium design tools—you’ll likely want to upgrade. Using a website builder with built-in music features ensures you have the flexibility to grow your portfolio as your career progresses. Is a music blog necessary? While not essential, a blog can be a powerful tool for musicians—especially if you're new to sharing your work online. For those exploring blogging for beginners , starting with a music-focused blog is a great way to ease in. You can post tour updates, new release announcements, behind-the-scenes stories or reflections on your creative process. It doesn’t have to be long-form content—even a few thoughtful paragraphs help your fans connect with you on a deeper level. Plus, from an SEO perspective, keeping your blog active boosts your visibility in search results. It can also become a monetization channel. If you’re curious about how to make money blogging , consider adding affiliate links for music gear, creating subscriber-only content or partnering with brands. Platforms like Wix offer some of the best blogging tools —like SEO features, integrated video, scheduling options and newsletter signups—to help you grow your readership while staying focused on your music. How often should I update my portfolio? Updating your music portfolio regularly is key to maintaining a professional portfolio. Aim to check in at least once a month—add new tracks, swap in fresh visuals, update your event schedule and keep your bio current. When you land press coverage or complete a new project, highlight it right away. An active portfolio signals that you’re engaged, reliable and serious about your craft—qualities industry professionals and fans both look for.

  • More data, less FOMO: 20+ web design statistics to keep you up-to-date

    Fact: The number of people employed in the web design services industry in the US has declined by an average of 4.8% over the past five years. That’s not because web design is less important. On the contrary— 175 websites are created every minute —with more individuals using website creation platforms to build a website without having to rely on professional designers. However, do a quick search of web design statistics, and you'll come across a different picture of this industry: one that is on the up-and-up, full of impressive conversion numbers and ample job opportunities. The reason between these two worlds? Most of the impressive statistics available about web design are either outdated or unverifiable. For example, many reputable sources love to boast that 94% of people say bad aesthetic design is the reason they mistrust a website. However, they don’t cite that this statistic is derived from academic research published in 2004 —a very different context from how we interact with the web in 2025, when user experience is at the top of visitors' priorities. Whether for conveying the power of web design, understanding the competitive landscape, or choosing what design to invest in next, this article’s mission is to extract the most relevant and verifiable statistics that reveal more about the world of website design in 2025. The roundup below will help you understand not only how to design a website and website design best practices , but how to make a website suited for today’s audience. Plus, I’ll list helpful resources you can revisit to stay abreast of industry changes: Ready to put your website design skills to action? Start designing your site now. 20+ web design statistics 01. There are 1.1 billion+ websites online today. Source: Netcraft Web Server Survey (March 2022) 02. 75% of consumers will judge a brand's credibility based on their website design. Source: Stanford Web Credibility Research (June 2002) 03. It takes .05 seconds for visitors to form an opinion about a website. Source: Behaviour & Information Technology (March 2011) 04. When asked what visual elements they value on a company website, 40% of consumers said images, 39% said website color scheme , and 21% said video. Source: Top Design Firms (July 2021) 05. Two-fifths of consumers (40%) appreciate photography and images on a company’s website. Source: Top Design Firms (April 2021) 06. 59% of visitors prefer browsing beautiful websites rather than basic ones. Source: Adobe (June 2016). Pro tip: Just as important as making sure everything on your site works smoothly, the best websites guide visitors with a beautiful and well-balanced design. 06. 38.5% of web designers believe that outdated design is a top reason why visitors leave a website. Source: Good Firms (July 2019) 07. 31% of consumers believe an engaging user experience should be a priority on a website. Source: Top Design Firms (April 2021) Pro tip:  Learn how to engage your visitors effectively with techniques like website animations and website gamification . 08. Users spend an average of 5.94 seconds looking at a website’s main image. Source: Missouri University of Science and Technology (2010) 09. 84% of professional designers think a crowded web design is the most common mistake brands make. Source: Good Firms (July 2019) 11. 57.44% of all internet traffic comes through mobile phones. Source: Statcounter (February 2022). Pro tip: Make sure you adjust your website for mobile to stay relevant. 12. 28% of small businesses don’t have a website. Source: Top Design Firms (February 2021) 13. 63% of smartphone users are more likely to purchase from companies whose mobile sites give recommendations on products they may be interested in. Source: Think With Google (January 2019) 14. 88% of the time people spend on smartphones is within mobile apps. Source: eMarketer (July 2020) 15. 6,000,000 people shop online every minute. Source: Domo (July 2021) 16. 69% of shoppers choose to shop on mobile devices versus 30% who prefer browsing from their desktop. Source: Kibo Commerce (March 2022) Pro tip:  Explore old-school types of layouts in nostalgic web design  and Y2K website design . 17. Online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% in 2023. Source: Statista (August 2021) 18. 77% of internet users aged 16 to 64 buy something online each month. Source: Hootsuite (2021) 19. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. Source: Think With Google (2017) Pro tip: The majority of mobile screen time is used for apps, since they generally facilitate a controlled and smooth user experience. For service websites and online stores, tools like Wix’s app builder can help build a mobile app for your regular customer base. 20. The probability of a visitor leaving your site increases 32% as page load time goes from 1 second to 3 seconds. Source: Think With Google (2017) 21. 42% of people will leave a website because of poor functionality. Source: Top Design Firms (April 2021) 22. The first 5 seconds of page-load time have the highest impact on conversion rates. Source: Portent (August 2019) Looking to start a web design business ? Read our guide. Top resources for finding web design stats From data surveys to user research, I’ve found the following resources to have the best and most updated original reports on modern website design and the web design industry. If you’d like to continue researching on your own, look here: Top Design Firms Think With Google IBIS World Hootsuite You can also find more web design tutorials here and learn what web design is .

  • Website header best design practices and examples

    Your website header shouldn't be taken for granted. Aside from serving as a primary navigation tool, it's the first thing that most visitors see when they land on your website. Therefore, it’s vital that you dedicate a good amount of time and effort to building it when you create a website . Because there’s so much pressure on this little piece of real estate, we’ve put together a list of website header best practices that’ll help you maximize its potential. Later on, we’ll go through a few standout examples of the web design element to demonstrate how to put those best practices into action when learning how to make a website . What is a website header? 8 types of website headers What should you include in a website header? 4 best practices for website header design 5 website header design examples What is a website header? A website header refers to the top section of a web page that appears consistently across all pages of a website. It typically appears above all other site content, and contains elements like the logo, website menu and other important information. Because this element is so prominent, it helps to set the visual tone and provide essential navigation for the entire website. 8 types of website headers Web designers have done quite a bit of experimenting with website headers over the years, so there are a lot of different approaches to website header design. While some types of website headers are useful for branding or aesthetic purposes, others prioritize usability. Let’s discuss a few of the most common types of headers so that you can decide which is best for your purposes as you start designing a website . 01. Sticky website header A sticky website header stays pinned to the top of every web page so that it’s always visible no matter which page your visitor is on or how far they scroll. This simple yet effective approach guarantees uninterrupted access to essential information. 02. Static website header Unlike a sticky website header, a static website header doesn’t move and disappears from view when visitors scroll. This choice prioritizes space and simplicity over navigational ease. If you make a static website header, consider adding a “back to top” button to make navigation easier for visitors. 03. Vertical website header In a vertical website header, the logo and other header elements are stacked vertically, allowing for a compact and streamlined presentation. Placing the header vertically can also draw attention and create a sense of visual interest. It can help differentiate your website from others that use more conventional horizontal headers. That said, you’ll want to make sure that your vertical header doesn't overpower the main content or hinder usability. Check that all of your header elements are visible and legible, especially on smaller screens. 04. Hidden website header A hidden website header is concealed and only becomes visible when a user clicks on a hamburger menu button. This technique helps to optimize screen space and create a more interactive navigation experience. It is crucial, however, to prioritize user experience when implementing this option. While some designers have explored alternatives to the hamburger menu, it's important to consider that deviating from the familiar icon may cause confusion if visitors do not recognize your icon as the navigation menu. 05. Full-screen website header A full-screen website header hides behind a menu icon and spans the entire width and height of a device screen when it opens. This bold, visually engaging type of website header is popular in modern website design and tends to create quite an impact. That said, it’s not for every website. A full-screen header is more complicated from a design perspective than others, especially in terms of optimizing it for performance and responsiveness. If you’re confident in your design skills, you can use Wix’s lightbox feature to easily incorporate a full-screen website header into your website. 06. Transparent website header If you like the usability of a sticky header but don’t love the look, consider making it transparent. A transparent header has no solid background, so it integrates seamlessly into the rest of the page. This type of header has a sleek appearance, and it’s useful for emphasizing the hero section of your web pages. When using the static version of this header style, make sure that the text doesn't blend into or clash with other sections of the page and that it's always legible. 07. Hero website header A hero header is a prominent and visually striking design element that occupies the entire section above the fold. The purpose of this header style is to engage users from the moment they land on your web page. It sets the tone, establishes your brand identity and communicates your website's main offering or value proposition. A hero header often includes interactive elements to encourage users to take certain actions, such as exploring your products or becoming customers. Read more about how to pick the right website images for your hero section. 08. Mega-menu website header When you hover your mouse over the header above this article, you’ll notice that dropdown menus appear under each of the navigation options. Mega-menu headers like this one use dropdown menus, sometimes with multiple columns, to provide extensive navigation options and subcategories. Keep in mind that this style can get overwhelming for visitors, so you should only use it if it’s absolutely necessary. Learn more: What is web design? What should you include in a website header? Deciding what you should include in your website header can be challenging since it’s such a small amount of space. Here, we’ll explore the elements that often appear in a website header to help you decide what to include in yours. Pro tip: You can use AI for help designing your website , including your website header. Logo The logo is a fundamental component of a website header, serving as a visual representation of your brand identity. Adding your logo to your website header can build brand recognition while establishing a visual anchor that fosters trust as your visitors browse through your site. According to a study from the Nielsen Norman Group, users are 89% more likely to remember a brand when its logo appears in the left corner of a website header than when it’s in the right corner. Once you’ve added a logo to your website header, it’s also a great practice to link it to the homepage. This way, visitors browsing various pages of your site can get back to the start in just one click. Tip: Need help creating a unique logo? Use Wix’s free logo maker for inspiration. Navigation menu As we’ve discussed, a navigation menu will be a primary element of your website header. When creating your navigation menu, it's essential to prioritize clarity and simplicity. Ordering the page links hierarchically and labeling them clearly will guarantee an intuitive user experience. Shopping cart A website header is often meant to guide the user towards where they need to be before they even start looking. If your site includes an online store , adding a shopping cart to the header will simplify and improve your shopper’s checkout process. The ubiquitous basket icon will be recognized as a checkout location as users continue to browse and add items. Most importantly, they won’t get distracted from their (and your) final goal: fulfilling their orders and paying with ease. Search bar If your website contains a substantial amount of text-based content, incorporating a search bar in your website header can significantly enhance navigability and improve the overall user experience. Users can easily search for specific information, articles or products without having to navigate through menus or scroll through lengthy pages. This is especially true for websites with a blog. A search bar allows readers to input keywords or topics of interest, and immediately find relevant blog posts or articles. Tip: With its corresponding Search report, the Wix Site Search feature offers valuable insights into user intent. The report reveals what visitors search for on your website, which gives you a deeper understanding of their interests and preferences. This information can help you to optimize your website’s structure and prioritize the information that resonates most with your visitors. Login When designing a membership website, it is essential to provide a seamless login experience for your users. Since the primary purpose of a membership site is to restrict access to exclusive content, you’ll need to create a designated area for users to log in and access members-only material. By incorporating a login link in the header, you create a user-friendly experience that allows members to easily access their accounts and enjoy the exclusive content your membership site offers. It streamlines the login process, enhances usability and reinforces the sense of exclusivity associated with the membership. Social media links Because website designers often place social bars in website footers , there’s no pressure to fit them into your header. That said, you might want to make room for one if social media is a significant aspect of your overall marketing strategy. Placing social media icons in the header ensures they are immediately visible to website visitors, making it easier for them to connect with your social media profiles. It signals to users that you have an active online presence and encourages them to engage with your brand on social platforms. Languages In today's interconnected world, expanding your organization's reach to a global audience is a strategic goal for many businesses. By incorporating a language menu in your website header, you can send a clear signal to foreign visitors that you value their business and are dedicated to providing a seamless user experience tailored to their language preferences. It shows that you recognize the importance of communication and are willing to accommodate their needs. The language menu in the website header serves as a user-friendly tool that allows visitors to easily switch between different language options. It enhances accessibility and enables individuals from diverse cultural backgrounds to easily navigate your website, fostering a sense of inclusivity and understanding. Call-to-action buttons CTA buttons are extraordinarily useful for guiding user behavior. By placing your primary CTA button in the website header, you can make it one of the first elements visitors see when they land on your website. This prominent placement increases the likelihood of capturing their attention and enticing them to take action. 5 best practices for website header design Designing an effective website header requires thoughtful consideration and clever strategies to optimize the limited space available. Following these best practices can help you make a website header that is captivating, user-friendly and aligned with your brand identity. 01. Use clear, readable fonts Since the header is the northern star of your site navigation, it’s essential that you strike a balance between representing your brand identity and maximizing readability. After all, the purpose of the text in your header is to guide your audience. If it's difficult to decipher, it can detract from the overall user experience. Therefore, opt for a font that is clearly legible in a variety of sizes. Color can also hinder readability, so make sure to choose high-contrast color schemes for the font and its background. 02. Assess the header’s design While there is no universal template for a perfect header design, it's important to maintain a sense of fluidity throughout your webpage. While it should never go unnoticed, try to make sure your header’s size doesn’t interfere with the rest of your page’s content Consistency is key when it comes to visual elements within the header. Make sure that the color scheme, imagery and font align with the overall design of your website. This cohesiveness enhances the user experience by providing a visually unified and familiar interface. 03. Include a clear call to action If it’s important for your business’s success, you’d be missing out if you didn’t include an effective call-to-action button on your header for everyone to see. For example, an eCommerce website can include a call-to-action button that reads “Shop Here” in its header. Or, in the case of a nonprofit website, the header is an excellent place to encourage visitors with a “Donate Now” button. Make sure your message is enticing, clear and can be summed up in one or two words. 04. Add animation Hover effects and trigger animations in website headers provide visual feedback, which is crucial for user experience. They can also help you capture the attention of visitors and encourage them to interact with the header. When implementing hover effects and trigger animations in your website headers, check that the effects are subtle, purposeful and consistent with the overall design of your website. They should enhance the user experience without causing distractions or slowing down your website's performance. 5 website header design examples Before diving into your website header design, get some inspiration from this collection of headers that Wix users have featured on their sites. These examples can provide insights into the elements and design choices that make a header both visually appealing and effective. 01. Generation She Generation She manages to fit a larger variety of elements in its header than normal without overwhelming visitors with a cluttered design. The header features the nonprofit’s modern logo , a well-structured navigation menu and a compelling CTA. This thoughtful arrangement ensures easy access to important information and encourages user engagement from the outset. One notable aspect of Generation She's website header is the incorporation of social media links, which are presented as eye-catching buttons in a trendy neon-pastel color scheme. This adds a touch of visual appeal while effectively connecting visitors to the organization's social media presence. 02. Dopple Press As Dopple Press demonstrates, a hero website header is a great way to make a strong visual impact. The header design cleverly incorporates the printer's natural paper stock as the background, instantly establishing a connection to the brand's core product. The printer's logo is front and center in the header, showing off the brand’s personality. To the right, a colorful cartoon mascot adds a playful element to the overall design, capturing the attention of visitors. On the left side of the header, a unique menu icon with a spinning hover effect stands out. This interactive element adds an element of excitement and invites visitors to explore further. When clicked, the icon reveals a full-screen navigation menu, which incorporates three soy ink colors used by Dopple Press in their printing processes. The decision to hide the navigation menu creates a sense of spaciousness and allows the branding elements to take center stage. The abundance of white space surrounding the logo, mascot and menu icon enhances the overall aesthetic and allows the sophisticated branding elements to shine. 03. Festela ​​The website header design prioritizes legibility without sacrificing aesthetics. The static bar makes navigation easy for visitors, regardless of where they are on the site. By utilizing an electric blue hue for both the navigation buttons and the logo, the designer gives the header a clean, seamless appearance that prioritizes legibility. The Barcelona-based store has two language options in the right corner of the header: English and Catalan. This thoughtful inclusion caters to international customers while demonstrating the retailer’s pride in its Catalan roots. 04. Aurelio de Anda Adding text to your website’s header is a great way to give your viewers a personal or professional message from the start. In this example, the message appears as a ticker banner at the very top. The designer’s name spans the page width in a large, monolinear font. To its right, a music player adds to the browsing experience and the two most important links appear as brightly colored buttons. Finally, underlined anchors to different parts of the homepage appear beneath the designer’s name in a fine serif font. 05. Wendy Ju As a product designer, Wendy Ju uses her online portfolio to showcase her knack for creating a good user experience . With a short vertical menu on the right and her personal logo on the left, the site is well-balanced and easy to navigate. Both the menu and logo float out of view when viewers move past the above-the-fold section, but they reappear with an upward scroll. Wix gives you the tools to make a portfolio website, fast with a portfolio builder .

  • The best website builders for coaches in 2026

    Build your website in minutes, try Wix for free today → Looking for the best website builder for your coaching business? Whether you're a life coach, business consultant or wellness expert, the right platform can help you create a professional website quickly and affordably. In this article, we’ll step into the position of coach (just for a moment) to give you expert guidance on choosing the best coaching website builder. From drag-and-drop website builders to AI website builders , from simple website design  to sophisticated and business-savvy tools—our diverse roundup includes seven top-picks. We’ve reviewed each of these platforms, highlighting stand-out design features, user experien ce, pricing, business tools and more.  Learn more about how to build a website from scratch . When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: best website builders for coaches Whether you're exploring how to make a coaching website  for the first time or you're ready to upgrade your online presence, this guide breaks down seven of the best platforms for coaching websites. Each one supports your business differently—whether you’re just getting started, scaling a growing practice or looking to monetize your expertise through courses or communities. Use the table below to quickly compare features and find the coaching website builder that aligns with your style, budget and business goals. Website builder Best for Starting price (annual) Wix All-in-one branding and business growth Free plan available; Premium plans start at $17/month Kajabi Community-building and authority positioning Paid plans start at $71/month Teachable Monetizing knowledge via courses Paid plans start at $29/month Showit Visual branding and full design freedom Free 14-day trial; paid plans start at $19/month Strikingly New coaches on a budget Free and paid plans; paid plans start at $16/month Weblium Small business coaches ready to scale Free and paid plans; paid plans start at $5.78/month Thinkific Professional coaches offering courses Free trial available; paid plans start at $36/month Editor's note: Pricing information is updated as of November 25th, 2025. Expert tip from Esin D. Habif, product marketing lead at Wix: "As a business owner or entrepreneur, you’re wearing multiple hats. Building a brand, managing your website, handling domain, hosting, SEO, marketing and everything in between to keep the business running. When you're running the show solo, choosing a website builder that makes it all that easy and intuitive—while still delivering expert-level results—can be a total game changer. The 7 best website builders for coaches Now that you know what to look for in a platform, let’s explore the 7 best website builders for coaches. Each of these tools can help you build a site that not only looks great, but actively supports your business goals—whether that’s offering 1:1 sessions, expanding into online courses or learning how to start a coaching blog  to boost your visibility. From beginner-friendly options to scalable solutions, these platforms give you the tools you need to grow, connect and discover how to make money as a coach  online. Wix   Kajabi   Teachable   Showit   Strikingly Weblium Thinkific   01. Wix  TL;DR: Best for ambitious coaches ready to build, brand and scale professionally, who refuse to compromise on design or functionality.  When it comes to the best small business website builders , there’s a reason Wix stands out as a top choice across the board. Offering quality design, must-have features and excellent technical support, the platform is known for balancing trendy web design with enterprise-scale growth potential. Coaches with the goal of building their brand and business at any stage will appreciate making a website with Wix.  There’s no learning curve, but your visitors would never know it. The platform offers one of the most flexible experiences for building a website available, offering a drag-and-drop  interface, thousands of website templates and an AI-assisted editor. Whichever way you choose to start, you can customize your site almost endlessly with Wix—and manage it on your own as your business grows.   Why Wix works for coaches Wix combines tools for cost-effective website creation, business management, brand-building and scalability , all into one platform. If you’re just starting a coaching business, for example, you’ll appreciate its free blog maker  or color palette pairing tool. Wix’s business website suite also offers endless ways to find the perfect domain name —from a domain name generator to domain name search tools—while knowledge-driven resources from experts and visual inspiration from other Wix users are readily available to guide every step of your venture.  The platform is also designed for consistent (and quality) business management. Wix’s scheduling software, online payment processing and customer management system are built-in to give ample support to you and your customers. Client bookings and payments happen directly on your site, and you can automate communication using email or live chat—this way, you’ll focus less on administration, and more on providing your amazing coaching services.  When it comes to your business’s growth, you can definitely count on the platform’s emphasis on marketing. Wix always seem to have their finger on the pulse of the latest digital marketing necessities, making sure their users can grow while providing detailed web analytics  to measure success. Wix customers benefit from features like email marketing, business listings, social media integration, online advertising and more. Expect top-notch SEO support, too—Wix websites are built with SEO best practices in mind, and tools like its SEO Learning Hub help users customize their SEO settings.  Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings system and payment processing  Components for how to start a blog  and developing online courses   Detailed website analytics and small business insights  Marketing tools that are up-to-date with the latest business trends Custom landing page builders and sign-up forms  Multilingual website capabilities for businesses with an international presence Extensive resources and Wix customer support  Mobile website design and  mobile app creation  Custom domain names, including .coach domain names Built-in branding tools Wix pricing: Wix offers a free plan. Wix Premium Plans start at $17/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Light ($17/month): Ideal for basic website needs, including an SSL certificate , SEO tools, two GB storage, two collaborators, one-year free domain, Google Ads credits and up to four lead forms. Core ($14.5/month): Perfect for growing businesses, adding 50 GB storage, up to five collaborators, ten lead forms, basic analytics, payment processing, social sales, bookings and event management. Business ($19.5/month): Best for enhancing online presence, with 100 GB storage, ten collaborators, 75 lead forms, standard analytics, eCommerce tools, automated discounts and back-in-stock notifications. Business Elite ($79.5/month): For scaling, with unlimited storage, 15 collaborators, 100 lead forms, advanced analytics, priority support, enhanced eCommerce and a full-featured developer platform. Learn more: Coaching business name ideas Coaching slogans Coaching website examples Wix vs Wix Studio What is web design? 02. Kajabi  TL;DR: Best for established coaches ready to transform into thought leaders and build communities. Kajabi is especially popular among coaches in the health, wellness, lifestyle and business sectors. It’s successful in giving these business owners tools to strategize long-term growth, and particularly suits coaches ready to pursue course creation and community building. The platform emphasizes technical tools needed to branch out from one-on-one coaching, making it easy to create comprehensive course offerings, membership tiers and coaching packages.   Compared to Wix, this drag-and-drop tool doesn’t deliver the same level of design flexibility. Instead, Kajabi delivers polished, conversion-focused templates that prioritize function over endless customization. Their template collection may be more modest, but it boasts diverse aesthetic styles and delivers some gorgeous, modern website designs . Kajabi’s template packages cater to specific business goals, using detailed content blocks, layouts and features optimized for digital products, webinars or sales funnels, for example.  Why Kajabi works for coaches Kajabi stands out for professional coaches by focusing on how to grow and monetize the community that’s hooked on your personal brand. Transformative features encourage users to broaden their services, giving them the functionality to host virtual meetings, live workshops, group sessions, coaching cohorts or corporate teams who want to learn together.  Key features of this coaching website builder Ready-made website templates Landing page templates and built-in sign-up forms   Built-in bookings system and payment processing  Supports group meetings, online course and interactive workshops Website and behavioral analytics SEO support Marketing tools like email campaigns, blogging and social media app integrations User-friendly resources for how to use their product, such as free guides and webinars Multilingual capabilities for businesses with an international presence Customer support and help center Mobile website design and mobile app creation  Custom domain names  Kajabi pricing: Kajabi offers paid plans starting at $71/month (billed annually). 03. Teachable TL;DR: Best for knowledge-driven coaches ready to build recurring revenue through digital products.  Teachable is a website builder uniquely crafted to build scalable and recurring revenue streams from your coaching expertise. For coaches ready to diversify their audience and maximize income—beyond hourly coaching sessions—the platform’s products and marketing arsenal can empower you to package and monetize your knowledge.  The website editor itself prioritizes ease-of-use, providing users with a drag-and-drop interface. Using Teachable’s education-centric layouts, you’ll have less template options and control over customization compared to a platform like Wix. However, this simplicity comes with a purpose: the platform aims for consistent design to give you a quick, streamlined set-up for usability, making it possible to personalize your content with logos, custom headers, color schemes, fonts and media.  Why Teachable works for coaches Teachable has all the functionality you need to host private or small-group coaching sessions online—including integrated bookings, payment systems and customer management. Its customer management system ( CMS ) provides extra support and personal touches to build a deeper connection with clients between sessions. From one dashboard, you can help them stay on track with their goals by sending materials, setting up automated reminders and providing online intake forms for quick onboarding.   Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings and payments system with membership capabilities Online course website templates  AI tools for content creation Marketing tools like email campaigns, custom landing pages and lead capture forms Analytics and reporting  Extensive resources for coaches, including business guides and an accelerator program for selling online courses Mobile website design and mobile app creation  SEO friendly  Custom domain names  Teachable pricing: Paid plans start at $29/month (billed annually). Learn more: Best website builders for teachers How to start a teaching blog How to make a teaching portfolio AI portfolio examples Membership website builders 04. Showit TL;DR: Best for brand-conscious coaches who want more design control to create an authentic and memorable online presence.  Showit stands out for its user-friendly interface, eye-catching design features and supportive resources—helping coaches at any stage leverage their personality into the biggest marketing asset. While other coaching website builders invest more in simple website creation, Showit focuses on giving coaches professional-grade design freedom to make an unforgettable brand and online presence. Their philosophy is simple: you should love your website, and it should be as unique and authentic as your coaching approach.  Whether you’re a wellness coach who needs a serene, organic web design or a business coach who wants bold, authoritative aesthetics—Showit provides a complete visual toolkit to design according to your coaching personality. The platform’s drag-and-drop editor is described as “anything but cookie-cutter,” breaking free from rigid content blocks to provide pixel-perfect control. Bridging the gap between design and marketing psychology, the platform’s emphasis on design freedom is part of a bigger goal: how authentically your coaching website represents your personal brand. Why Showit works for coaching websites Showit gives you tools to build trust with visitors, and a growing revenue, too. Custom fonts and web animations create an unforgettable first impression, while strategically placed pop-up forms can be used to capture leaves. Not all of Showit’s business tools are featured within the platform itself, but the tool integrates seamlessly with third-party software for booking, payments, email marketing and client management.  Key features of this coaching website builder Marketing integrations with social media apps, email marketing apps and more SEO friendly  Highly customized mobile website design  Integration with Google Analytics  Booking system and payment app integrations  Connect custom domain name  Notable customer service Integrates with marketing tools  Mobile website optimization  Showit pricing: Showit offers a free 14-day trial, with paid pricing plans after that. Paid plans start at $19/month (billed annually). 05. Strikingly TL;DR: Best for new coaches who need a simple, budget-friendly website up and running fast.  If you’re just starting your coaching business and want to quickly establish your online presence, Strikingly offers a fast, beginner-friendly way to get a professional site online. With straightforward visual features and simple customization options, it’s a great choice for launching quickly and affordably—without a steep learning curve. That said, Strikingly is best suited for early-stage websites or more streamlined needs. While it may not offer the advanced design flexibility or business tools found on some other platforms, it delivers exactly what many new coaches need: a clean, functional site that’s easy to set up and manage. As your coaching practice grows, you may eventually look for additional features like course creation, deeper customization or expanded content options—but Strikingly remains a solid starting point for getting your brand online with confidence. Why Strikingly works for coaches While Strikingly’s design flexibility is limited, you’ll have enough customization options to reflect the essence of your personal brand. For example, you can upload photos, add your own content, include a logo or add a testimonials section to your site. Contact forms and basic audience management tools make it possible to streamline sign-ups, provide in-take forms or capture leads for communication—however, the platform is not equipped with technology for online calls, scheduling or payments without upgrades and third-party tools.  Key features of this coaching website builder Website templates with an emphasis on one-page sites and landing pages Integrates with third-party booking tools  Quick set up for landing pages highlighting a specific service  You can create a simple blog  Built-in SEO foundations Custom domain connection  Support online payment software integration Marketing integrations available  Website analytics  Strikingly pricing: Strikingly offers both free and paid plans, with paid plans starting at $16/month (billed annually). Learn more: Best one-page website builders Best landing page builders Best AI landing page builders Multi page website vs one-page website Best one-page websites Landing page vs website 06. Weblium TL;DR: Best for growing small-business coaches who want professional sophistication without overwhelming complexity.  Weblium is a website builder that’s perfect for coaches who have outgrown basic builders, but aren’t quite ready for endless customization or scaling their business offering.   The platform has gained popularity thanks to its appeal for small business owners, delivering professional website designs that don’t overwhelm you in the process.  Its template collection is full of business-oriented layouts, with straightforward designs catered to life coaches, relationship coaches and business coaches. Their editor includes all the essential elements for a coaching website: compelling hero sections, services showcases, testimonial displays and contact forms. They may be simple, but not generic—designed to let you input your own elements to help you establish your personal brand, while providing essential functionality for converting visitors into clients.   Why Weblium works for coaching websites  For small business owners, Weblium is a great option because it bridges the gap between affordable and advanced web design . Although it lacks native booking software, it integrates seamlessly with apps like Calendly and popular payment processors to make scheduling easier for your clients. Its built-in CRM can manage client inquiries, while providing an ongoing list of contacts in one dashboard.  Key features of this coaching website builder A collection of 300+ professionally designed templates AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Foundational SEO setup Automatic mobile website design Customer support Connect custom domain names  Weblium pricing: Weblium offers both free and paid plans, with paid plans starting at $5.78/month (billed annually). 07. Thinkific TL;DR: Best for established coaching professionals ready to transform their expertise into structured online courses with engaged student communities. When you’re ready to branch out beyond individual coaching sessions, Thinkific has everything you need to turn into a course creator. Whether you want to train new coaches or educate your clients through structured programs, Thinkific provides the complete infrastructure for an outstanding learning environment. From one-off courses to monthly or yearly memberships, Thinkific lets you manage courses, students, material and communities from one dashboard. Whether you need a simple landing page for course sign-ups, or a comprehensive educational hub, Thinkific’s professional templates and AI editor make setup effortless. The platform’s real power emerges in its course delivery options—a suite of tools that includes interactive quizzes, automated learning notifications, achievement rewards, live-streamed sessions and mobile app access—everything you need to create a learning experience that keeps students engaged and on-track.  Why Thinkific works for coaches If course creation sounds like an interesting path for your coaching business, Thinkific is a tool that can scale your website seamlessly as you grow with this endeavor. Its well-equipped CRM keeps you organized and maintains consistent communication with students, while marketing features like coupons, upsells and email integrations maximize your revenue potential with course launch. Key features of this coaching website builder  Built-in payment processing Live streaming capabilities  AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Mobile website and mobile app  Foundational SEO setup Customer support Connect custom domain names  Thinkific pricing: Thinkific offers a free trial, paid plans start at $36/month (billed annually). Editor's note: Pricing information is updated as of November 25th, 2025. What are key features to look for in a website builder for coaches?  Our goal is to help you find the best coaching website builder to match your personality, style, budget and business goals. First and foremost, we’ve highlighted beginner-friendly tools that deliver quality visual results. But a website for coaches is the one of the  types of website  that needs more than just a platform with aesthetic and user-friendly features. The ideal coaching website builder merges these foundations with effective tools and functionality to help you accomplish three important goals: Establish authority : Your website should position your coaching business as a trusted service and present your personal brand effectively to make it clear that you’re an expert in your field. Bring more traffic : The right platform will include built-in SEO features  and other promotional tools to get more visitors and improve your chances of attracting clients. Convert visitors into clients : Lead capture forms, booking software and an appointment scheduler  are essential for turning new visitors into actual clients. With the above criteria in mind, there are specific features we looked out for when rounding up our review of the best coaching website builders. Coaching website templates Quality website templates  are the perfect starting point for a coaching website, with ready-made layouts and built-in sections tailored to a coaching business—for example, services testimonials , photo galleries and scheduling. We prioritized platforms that offer both coaching website templates  and wellness website templates , so you can streamline the design process while aligning with your niche. SEO-friendly support If your website ranks well for queries like “life coaches near me,” you can capture people at the exact moment they’re ready to invest in your services. We focused on platforms that offer robust SEO features , giving you the technical groundwork to compete for high-intent searches—these are the ones most likely to convert into bookings. Customization to reflect your brand Success when learning how to start a coaching business  depends on the strength of your personal brand. From custom color schemes  to typography  and logo design , these elements create a distinct presence that sets you apart from other coaches. We highlighted platforms that allow deeper customization than the average drag-and-drop website builder , giving you the freedom to express your unique coaching personality online. Booking and payment software An integrated appointment scheduler and payment solution can transform your website into a self-sufficient business hub. Whether built-in or via third-party integrations, this feature is crucial for handling client bookings and collecting payments efficiently. Marketing features Combined with strategic  marketing strategies , your website can become a powerful revenue driver. We prioritized builders that offer email marketing , lead capture forms, advertising integrations and social media tools—all of which help attract and retain clients. Built-in website analytics  allow you to track performance and refine your coaching marketing  over time. How we reviewed the platforms on this list  Real user insights: We dove deep into authentic reviews from actual coaches and web design professionals, analyzing various testimonials to understand what works (and what doesn’t) for real-world coaching businesses. Expert ratings gave us the technical perspective, while user experiences revealed more about the day-to-day reality of these tools.   Hands-on testing : When possible, I rolled up my sleeves and tested these platforms firsthand through trials and premium subscriptions. There’s no substitute for actually building websites, testing booking flows and experiencing the user journey your potential clients will navigate.  Coaching-specific focus: Generic website builders may not cut it for your coaching business. We evaluated how each platform handles the unique needs of coaches—from booking tools and client management to online streaming features and more. Our goal was to prioritize platforms that grow with your business, so you won’t outgrow your website builders as your coaching practice expands.   “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Check out more reviews of website builders that can support your business online:  Best AI website builders  Free website builders  Cheap website builders Best website builders for freelancers Best website builders for consulting businesses Best website builders Best mobile website builders Best responsive website builders Best low-code no-code website builders Understanding the costs of the best website builders for coaches Beyond giving you design, business and marketing tools, the best coaching website builders factor in the costs of many back-end processes. To give you a better understanding of what’s included, here’s a look at some of the technical processes we often take for granted when choosing an all-in-one website creation solution.  Domain name connection   A domain name  is your site’s web address, and every website that’s published live on the internet has one. Acting as an important element for both your site’s branding and technical setup, a domain includes both its name and top-level domain (also known as TLD—that’s the .com  in Wix.com , for example). All of the coaching website builders in our list give you the option of connecting a domain (whether included in a paid plan or as an upgrade), handling the technical setup of linking your site to your web address for you.  With a free plan, website builders will provide you with a branded subdomain (for example, free users on Wix will get: yoursite.wixsite.com .). But the best option is using a custom domain. This should include your business’s name and a relevant or niche-specific TLD, such as .com , .net , or .coach . “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design Web hosting  For your website to function completely, it requires web hosting . Website hosting is what provides your site with the necessary infrastructure to store your site’s files and content, make them available on the internet and deliver to your website visitors. While the capacity, speed and quality varies according to your platform, each of the coaching website builders we’ve included above provide free web hosting . This way, it makes the process of how to host a website  properly so easy, you don’t have to worry about the fees or communications with a third-party hosting provider—in fact, you really don’t have to think twice about it.  Website security  Website security  is incorporated into the platforms listed above, providing your website’s data, content and infrastructure with the protection needed to prevent threats. You can’t put a price on the peace of mind you get from knowing your site’s security is managed with real-time detection and quick responses.   “The topics of data protection and security are close to Wix’s heart. Therefore, all websites and online shops you create with Wix are automatically encrypted with an SSL certificate so you can be sure that all your users' data is secure and protected at all times.” - Elisa Drescher, external data protection officer for SaaS, start-ups, SMEs Website performance  A successful website goes hand-in-hand with quality performance, which is one the biggest factors when it comes to user experience. Website performance  ultimately refers to how consistent and fast your site delivers content to visitors. The best website builders support speedy loading times, so your customers don’t have to wait for content to display, along with solid site reliability  that provides as close to a 100% uptime  as possible.   Quick tips for using a coaching website builder  We wanted to wrap up by giving you some simple pointers for designing your site with a coaching website builder. For a deeper overview and step-by-step process, check out our guide on how to make your coaching website.   Tip What to do Purpose Clarify your focus Define your services, target audience and coaching goals Help share your content and design around what your clients actually need Build engaging pages Create purposeful pages with strong CTAs and relevant content Keeps visitors interested and encourages them to take action What a compelling slogan Add a memorable phrase near your site's header Reinforces your mission and instantly communicates your value Optimize for mobile Use responsive design and test your site on different devices Ensures a seamless experience for the majority of users browsing on mobile Make it accessible Follow accessibility best practices like alt text and color contrast Expands your audience and supports legal compliance Start a blog Share tips, insights and updates via a blog Builds trust, boosts SEO and helps clients get to know you better Launch with confidence Use a launch checklist to review every element of your coaching website Prevents technical or UX issues from getting in the way of a strong first impression   Best website builders for coaches FAQ What is the best website builder for coaches? The best website builder for coaches depends on your goals, budget and technical comfort. Wix is a top all-in-one choice, offering design flexibility, built-in tools like an appointment scheduler, SEO features and coaching website templates. How do I build a website for coaching? Start by choosing a coaching website builder that suits your needs. Select a template, add your logo and content, highlight your services and integrate tools like booking forms or email marketing. Platforms like Wix include everything from SEO tools to website analytics, making it easy to manage your site even as you scale. Can I make money from a coaching website? Absolutely. Your coaching website can serve as your primary sales tool. Use it to book sessions, sell digital products or courses, build your email list or start a coaching blog that brings in traffic. Combine marketing strategies with strong CTAs to convert visitors into clients and revenue. Do I need technical skills to build a coaching website? No. Modern coaching website builders are designed for non-technical users. Drag-and-drop editors, AI-powered website tools and pre-designed templates make it simple to create a professional site without any coding experience. What pages should a coaching website include? At a minimum, include a homepage, About page, Services page, Contact page and a Booking or Schedule page. Adding testimonials, FAQs or a blog can increase trust and visibility, helping potential clients learn more about your expertise and book your services. Is Wix good for coaches? It is good for coaches because it offers professional website templates designed for coaching businesses.  Its integrated Wix Bookings tool is essential, allowing clients to schedule sessions and pay for packages directly on your site 24/7. It also include other useful features such as built-in forms and SEO tools.

  • What is a top-level domain? TLD definition and examples

    The perfect domain is just a click away: claim your domain →   A top-level domain is the extension at the end of your domain name like .com, .net or .shop. It plays a quiet but important role in how your site is perceived, how professional it feels and how clearly it communicates what you do. Understanding how TLDs work helps you avoid common mistakes and choose an extension that supports your goals instead of working against them. TL;DR: What is a top-level domain? A top-level domain—often called a domain extension—helps browsers connect your site name to an IP address. It also acts as a signal for your purpose, location and credibility. From generic and sponsored extensions to country codes and infrastructure options, there are plenty of types to choose from. Your domain name  won't directly impact your search rankings but your TLD influences how much people trust your brand and click your links. Choosing the right domain extension helps your site seem more professional and recognizable from the get-go. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What a TLD and domain extension are The main types of top-level domains with examples How TLDs work within the DNS How TLDs affect trust, branding and SEO Which TLDs are most popular and why How to choose the right extension for your website Found your ideal name? Register your domain and get started with a free website builder . What is a TLD? A top-level domain (TLD) is the part of a domain name that comes after the last dot, like ".com" in "wix.com." Also called domain extensions or suffixes, TLDs help identify a website’s purpose, owner, or geographic area, and they play a key role in the Domain Name System by directing browsers to the correct IP address. TLDs include generic options like .com or .org, country codes like .uk or .de, and sponsored domains like .edu or .gov. Each TLD has its own registry managed under the guidance of the Internet Corporation for Assigned Names and Numbers (ICANN), and the choice of TLD can also influence trust and credibility for visitors. TLDs were first created by ARPANET in the 1960s to make it easier to remember IP addresses . By the early 1980s, the first TLDs were developed along with the organized categories you see today when you register a domain name. Learn more: What is a domain name Our guide to domain extensions How to register a domain name How do TLDs work? TLDs are a crucial part of the Domain Name System (DNS), helping to simplify the process of turning domain names into IP addresses. When you enter a web address like “google.com,” the TLD server plays a key role in directing your request to the right destination. Here’s how it happens step by step: Step 1:  Your browser first contacts a root nameserver, the top of the DNS hierarchy. Step 2:  The root server points your browser to the nameserver responsible for the specific TLD you requested. Step 3:  The TLD nameserver directs your browser to the authoritative nameserver for that domain. Step 4:  The authoritative server provides the correct IP address, and your browser connects to the website. What is the purpose of the different TLDs? Early on, top-level domains were limited and had a very specific purpose. Over time, however, the top-level domain list has surpassed three digits and most restrictions have long been abandoned in favor of creativity and branding. TLDs help classify domain names, communicate their purpose and make them easier to remember. While you’ll still need to meet certain principles if you're planning to register your site with a sTLD or ccTLD, choosing a gTLD will most likely come down to the domain name cost  and your personal preference. See how the different options pair with your brand name and whether there are any that can particularly strengthen your message. Learn more: What is a parked domain? I have a domain name, now what? Domain name trends How much does a domain name cost? Different types of top-level domains The ICANN classifies top-level domains into different categories depending on the site’s purpose, owner and geographic location. There are 5 official types of TLDs: Generic Top-level Domains (gTLD) Sponsored Top-level Domains (sTLD) Country Code Top-level Domains (ccTLD) Infrastructure Top-Level Domain (ARPA) Test Top-Level Domains (tTLD) Additionally, there are a number of unofficial TLDs organized by individual companies that are not managed by ICANN. Different types of TLDs Type What it means Examples gTLD (generic) Classic extensions used around the world, now with new options .com, .net, .org, .app, .blog ccTLD (country-code) Two-letter domains for countries or territories, some open for everyone .uk, .de, .jp, .io, .co sTLD (sponsored) Reserved for specific groups or industries .gov, .edu, .mil, .museum Infrastructure Used for technical internet functions like reverse DNS .arpa Reserved/test Set aside for testing, not used in public web addresses .test, .example, .localhost 01. Generic Top-Level Domains (gTLD) Generic top-level domains , commonly known as gTLD, are the most popular and familiar types of domain  extensions. They are open for registration by anyone and, while the maximum length of top-level domains is 63 characters, most of them are composed of 2-3 letters. The origin of their categorization title dates back to the 1980s, when TLDs were simply differentiated between those related to the geographical location of a site and those that weren't—hence, generic. Over time, the use of certain generic top-level domains became more strictly controlled to ensure they met certain standards, leading to the creation of a new category known as sponsored top-level domains. Of the initial seven available gTLDs only three can still be registered without restriction: .org, .com. and .net . In recent years, ICANN has allowed companies to register TLDs that are restricted to trademark owners . These are often referred to as brand TLDs and include examples like .versace and .nescafe. These domains are exclusively managed by the respective trademark owners, offering a unique branding opportunity and a secure online presence for their customers. Discover the best .com alternatives according to 33 business owners . In mid-2011, ICANN approved a change to the domain name system that expanded the original gTLDs from 22 to over 1,200. These innovative options, aptly named New gTLDs, saw the incorporation of official domain extensions such as .berlin , .contact  and .wow . You can see the complete top-level domain list on IANA’s database  (Internet Assigned Numbers Authority, a subdivision of ICANN). 02. Sponsored Top-Level Domains (sTLD) As the name suggests, sponsored top-level domains are those proposed and supervised by private organizations. These entities can be businesses, government agencies or other types of organized groups, and they have the final word on whether an applicant is eligible to use a specific top-level domain based on predefined community theme concepts. Unlike with gTLDs, the sponsored top-level domain list only includes a small, limited number of options. Some date back to the original 1980s domain extensions (including .edu , .gov  and .mil ), whereas others have been created in recent years. Among them, some of the most popular sTLDs are: .edu -  for higher educational institutions .gov - for United States governmental agencies .cat -  for Catalan linguistic and cultural community .museum -  for museum organizations .travel -  for travel industry businesses 03. ccTLD – Country Code Top-Level Domains (ccTLD) There are 312 country code top-level domains established for specific countries and territories, identifying them with a two-letter string. These domain extensions have dedicated managers who ensure each ccTLD is operated according to local policies and meets the cultural, linguistic and legal standards of the region. Besides local businesses and individuals, ccTLDs are widely used by large corporations with regional sites that operate independently. In these cases, domain extensions serve the same purpose as a subdomain . If you plan on using a country code top-level domain on your site, make sure to take this into account when searching for the best domain registrar , as not all platforms offer ccTLD registration. In 2012, the ICANN announced the addition of the first ccTLDs using non-latin characters to the domain name system root zone. These domain extensions, known as internationalized country code top-level domains (IDN ccTLD) include languages such as Arabic, Chinese, Hebrew and Cyrillic. Some of the most well-known ccTLD include: .us -  for the United States .es -  for Spain .fr - for France .it -  for Italy com.br -  for Brazil .de  - for Germany .ca - for Canada .nl  - for the Netherlands .ch  - for Switzerland .mx  - for Mexico .co.uk  - for the United Kingdom .be  - for Belgium .in - for India 04. Infrastructure top-level domain (ARPA) This special category contains only one TLD: the Address and Routing Parameter Area (ARPA). The .arpa domain extension is managed directly by the IANA for the Internet Engineering Task Force (IETF) under the guidance of the Internet Architecture Board (IAB) and is only used for technical web infrastructure  purposes. 05. Test top-level domains (tTLD) Test top-level domains are reserved for documentation purposes and local testing, and cannot be installed into the root zone of the domain name system. According to the IETF, the reason for reserving these specific domain extensions is to reduce the possibility of conflict and confusion. There are four TLDs: .example  - for place holding .invalid  - for invalid domain names .localhost  - for usage in local networks .test  - for testing purposes 06. Unofficial top-level domains Unofficial top-level domains are those which are not regulated or managed by the ICANN. This type of TLDs are sold and administered by private companies, and as such they aren’t in the domain name system and can only be used within a certain network or using a private DNS. One of the most well-known examples of unofficial TLDs nowadays is .eth, which serves as a user accessible address to the Ethereum ecosystem. Other popular cases include .metaverse, .moon, .token and .chain. The rising popularity of these not-quite-domains is heavily due to the evolution of Web3 and blockchain technology, and the general search for a decentralized network. How do top-level domains affect SEO? While top-level domains have no direct impact on your site’s SEO performance, unusual or complex domain extensions can lead to fewer inbound links and direct traffic. Top-level domains (TLDs) may not directly impact your search rankings, but they do influence how people perceive and interact with your site. Well-known TLDs like .com or .org build trust and credibility, making users more likely to click on your link in search results. On the other hand, less familiar TLDs can feel unconventional, which might discourage clicks and affect your organic traffic. To avoid this, while planning how to build a website , make sure to pay attention to how easy your TLD is to pronounce and remember when it’s combined with your domain name. Furthermore, keep in mind that when browsing on mobile, most smartphones display a button dedicated to domain extensions whose default option is set to .com. Read also: Is your domain costing you business? 6 signs that it's time for a change What are the most popular top-level domains? Here is a list of the top 10 most popular top-level domains (TLDs) in the world: .com .net .org .cn .de .uk .in .jp .fr .ru These TLDs are popular for a variety of reasons. .com is the oldest and most well-known TLD, and it's often used for commercial websites. When it comes to what .net is , it's often used for technical websites and .org is often used for non-profit websites. The other TLDs on the list are country code TLDs (ccTLDs), which are used for websites that are targeted to a specific country. Why are TLDs important? Top-level domains are important for a website's branding and user perception. Here are some reasons why TLDs matter. Brand recognition TLDs contribute to a website's branding and recognition. A well-chosen TLD can enhance brand identity, make the website more memorable and convey the website's purpose or target audience. For example, a tech company might choose .tech or .app to immediately communicate its focus. User perception and credibility TLDs can influence how users perceive a website. Familiar TLDs like .com and .org instill a sense of trust and credibility, while newer TLDs may require more effort to establish recognition. Certain restricted TLDs, like .edu and .gov, are highly trusted because only specific organizations can use them, signaling authority and professionalism. SEO relevance and targeting TLDs can signal relevance to search engines, particularly for country-code TLDs (ccTLDs). For instance, a website with a .de TLD is likely to be more relevant for German users and may rank better in German search results. Trustworthiness Certain TLDs, such as .com and .org, are generally perceived as more trustworthy and established, which can indirectly influence SEO. These TLDs can be a good choice when creating a fundraising website for particular types of sites that involve users submitting their financial information, since they require a greater degree of trust and security. However, this perception is evolving as newer TLDs gain recognition. Memorability A memorable TLD, like the widely recognized ".com" used by many commercial entities, can enhance brand recognition and help users easily remember your web address, especially if your website name is unique or less common. Website discoverability Choosing the right TLD, a crucial part of the domain name system (DNS) that helps users locate websites online, makes it easier for people to find and remember your site. A domain that aligns with your industry, purpose or audience creates a strong connection and enhances the user experience, giving visitors a clear idea of your site's focus right from the start. Website organization TLDs play a key role in organizing and categorizing websites. They help group sites based on purpose or type, such as ".edu" for educational institutions or ".gov" for government organizations. This organizational function makes browsing and navigating the web more intuitive for users. Essential to DNS TLDs are foundational to the domain name system (DNS), which is the infrastructure that allows users to find and interact with websites. Without TLDs, the system that connects domain names to their respective IP addresses couldn't function properly. Purpose alignment The right TLD can immediately communicate a site’s purpose to users, reinforcing what the website is about and helping attract the intended audience from the start. How do you choose the best TLD for your website? When choosing a top-level domain for your website, there are a few things you should keep in mind: Your target audience: Who are you trying to reach with your website? If you're targeting a global audience, you may want to choose a generic TLD such as .com or .net, especially because people already know what .com is . If you're targeting a specific country, you may want to choose a ccTLD for that country. The purpose of your website: What kind of website are you creating? If you're creating a commercial website, you may want to choose a TLD such as .com or .store. If you're creating a non-profit website, you may want to choose a TLD such as .org. Your brand: What is your brand identity? If you have a well-established brand, you may want to choose a TLD that matches your brand name. For example, if your brand name is [Brand Name], you may want to choose the TLD [Brand Name].com. Your budget: Some TLDs are more expensive than others. For example, .com domains are typically more expensive than .net domains. You also need to make sure your domain name is available, so do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. Industry-specific TLD examples Industry TLD options Example domain Tech startup .tech , .ai ,   .digital , .cloud innovativestartup.tech eCommerce .com , .shop , .store , .online trendystore.com Business / corporate .company , .agency , .group , .llc , .solutions strategygroup.llc Photographer / creative .photography , .studio , .design , .art , .photos , .pictures jane.photography Health & wellness .fit , .fitness , .live , .yoga , .club mindful.health Education / learning .org , .training , .expert , .guru , .tips , .center , .info learnfast.training Travel / tourism .holiday , .world , .tokyo , .london , .blog explore.travel Finance / fintech .finance , .biz smartinvest.finance Fashion / retail .shop , .design , .gifts chicstyle.fashion Real estate .land , .center dreamhomes.estate Entertainment / media .media , .tv , .fun , .party , .today streamnow.tv Legal / consulting .expert , .coach yourlaw.law Protecting your brand with multiple TLDs Registering different TLDs for your brand name is a smart way to stay protected. By grabbing common alternatives like .com, .net and .org, you make sure competitors or opportunists can’t snag similar domains that might confuse your visitors. Even if you only use one main TLD for your site, owning the others keeps your identity consistent. This is a big win for your email addresses and marketing campaigns, since most people naturally default to a familiar TLD like .com. Plus, securing multiple extensions makes growing your business much easier. If you decide to go global, having region-specific TLDs like .co.uk or .de ready to go keeps your brand unified and credible as you reach new goals. Considering new and niche gTLDs New generic top-level domains (gTLDs) like .tech, .photography and .store are fantastic ways to tell people exactly what you do the moment they see your URL. Unlike traditional extensions that feel a bit generic, these niche options give you a unique way to introduce your site to your audience. While they’re great for branding, keep in mind that these newer extensions might need a little extra love to build trust. Since some visitors might not be familiar with them yet, you can easily bridge the gap with a professional design and clear messaging. For example, if you use .photography, back it up with a beautiful portfolio and social proof to show you’re the real deal. You can even pair a niche gTLD with a traditional one to get the best of both brand personality and familiarity. It’s all about making your site memorable and easy to find as you smash your goals. As Michael Yerardi, the Property Specialist of Turning Point Home Buyers, shares: "Also consider purchasing different variations of your chosen domain name (such as .com, .net, .org) to protect your brand and prevent others from using similar names for their own websites. Researching keywords related to your website's topic can also help in choosing a domain name that is SEO-friendly and easy to remember." Read also: Should you choose a niche-focused domain? Who's responsible for managing TLDs? The Internet Corporation for Assigned Names and Numbers ( ICANN ) is responsible for managing top-level domains (TLDs) at the global level. ICANN is a non-profit organization that oversees the coordination of the Domain Name System (DNS), the internet's naming system that translates domain names into IP addresses. ICANN delegates the responsibility for managing specific TLDs to registrars, which are organizations that sell domain names to individuals and businesses. For example: Verisign  manages .com and .net Public Interest Registry (PIR) manages .org Country-code TLDs like .uk, .de or .jp are managed by designated local registries When you register a domain through a provider like Wix, Wix acts as the registrar. This means they handle the registration process on your behalf under ICANN rules. ICANN also establishes policies for the domain management of TLDs, such as the rules for creating new TLDs and the procedures for resolving disputes between registrants. ICANN's key responsibilities: Creating new TLDs: Evaluates and approves applications for new TLDs, ensuring they’re safe and reliable. Delegating TLDs to registries: Assigns each TLD to a trusted organization to manage consistently. Resolving disputes: Helps settle conflicts over domain names to protect owners’ rights. Protecting the internet: Suspends or revokes TLDs that pose risks to security or stability. What this means for you? TLDs aren’t owned permanently—you lease them. Renewal is required to keep your domain active. Is Wix a domain registrar ? Learn more. What are top-level domains? FAQ How much do different TLDs cost? TLD costs vary on Wix, as an example: .com: $13.35/year .org, .net: $14.95/year .info: $11.95/year Country-specific (e.g., .co.uk): $15.95/year Newer TLDs (e.g., .online, .store): $19.95-$39.95/year Prices may change during promotions or renewals. Some premium domains cost more. Always check current pricing on Wix's domain registration page. Can I change my TLD after registering a domain? You can't directly change a domain's TLD after registration. However, you can: 1. Register a new domain with your desired TLD 2. Set up 301 redirects from the old to new domain 3. Update website and email configurations 4. Inform users and update all your marketing materials This process effectively "changes" your TLD but it requires registering a new domain. Are there industry-specific TLDs? Yes, there are industry-specific TLDs, often called "new gTLDs". Examples include: .tech for technology .law for legal services .photography for photographers .health for healthcare .travel for tourism .finance for financial services .education for educational institutions .fashion for the fashion industry How often are new TLDs introduced? New TLDs are introduced periodically but not on any fixed schedule. ICANN (Internet Corporation for Assigned Names and Numbers) oversees this process. Major expansions occurred in 2012 and 2016. New TLDs are proposed, evaluated and approved in batches and the process can take several years from proposal to launch. Is .io TLD getting removed? The .io top-level domain (TLD) remains a viable option for now, but it faces potential removal within the next five years. This uncertainty stems from geopolitical factors, notably the UK's decision to relinquish control of the Chagos Islands. Despite these concerns, the .io TLD continues to be favored by tech startups for its modern and tech-oriented appeal. While immediate changes aren't on the horizon, those using or considering .io should stay informed about its status. What is a TLD in the military? In the military context, a TLD like .mil is utilized specifically for United States Department of Defense entities. It ensures that all websites and email addresses under this domain are linked exclusively to U.S. military operations. This TLD is subject to strict registration criteria, reflecting its specialized and secure nature. What is the difference between a top-level domain and a subdomain? A top-level domain (TLD) is the last part of a domain name, such as ".com" or ".org" that defines its category or geographical origin. A subdomain is a prefix added before the main domain to organize content, like " blog.example.com ." While TLDs are part of the domain's core structure, subdomains act as extensions of a domain to create separate sections or functions for a website. Together, they work to structure and organize how websites are accessed and presented online.

  • 5 best website builders in 2026

    Build your website in minutes, try Wix for free today → Making a website for your business has never been easier, thanks to the wide range of website builders  available. AI website builders  even shorten the setup process by picking layouts and color schemes and writing content based on your business type. But with so many options, how do you pick the right one? To help you decide, we’ve put together a list of the best website builders   so you can find the perfect fit and get your site up and running in no time. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: Best website builders in 2026 Creating a professional website is more accessible than ever. In this guide, we break down the top website builders to help you choose the right one for your goals, whether you're launching a portfolio, online store or business site. We looked at everything from design flexibility to built-in marketing tools, so you can find a platform that not only looks good but also works hard behind the scenes. No tech background? No problem—each option is built to help you grow online with confidence. Website builder Why it stands out Best for Pricing Wix Easy drag-and-drop builder with lots of design freedom plus built-in SEO and marketing tools to help you grow Small businesses and freelancers Free plan; paid from $17/month Wix Studio Advanced design and AI tools made for agencies and larger businesses with strong security and marketing features Agencies and enterprises Plans from $19/month Squarespace Pre-made templates and simple setup with web analytic tools and AI features Creatives Plans from $16/month Webnode Mobile-friendly simple builder with good SEO and marketing support Freelancers Free plan; paid from $4.50/month Shopify An eCommerce platform with marketing SEO and security Product sellers Plans from $29/month Esin D. Habif, product marketing lead at Wix, shares this insight about choosing the best website builder: "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Editor's note: The information presented in this table is true as of December 30th, 2025, unless mentioned otherwise. Best website builders  Wix Wix Studio Squarespace Webnode Shopify 01. Wix Wix is one of the best website builders for small businesses and individuals who want a professional and customizable website. With its intuitive drag-and-drop editor , you can effortlessly add and arrange buttons, text, visuals and even entire sections. Simply choose a design from the massive library of website templates  and customize it to match your style. If you're short on time or just prefer a hassle-free approach, you can generate a personalized site in minutes using one of the best AI website builders  available. Beyond design, Wix offers robust SEO features that help you optimize your site for search engines. Plus, its marketing strategies make it easy to engage your audience and grow your brand. For those looking to create a free online store , Wix offers an eCommerce platform that lets you build, run and scale your business with ease. Other built-in features include: Enterprise-grade website security to safeguard your site from cyber threats. Wix Analytics  to gain actionable insights about your website.  Blog maker to help you learn how to start a blog  and connect with your audience. Pricing:  Free plan available. Paid plans start at $17 per month (billed annually). Month-to-month payment options are also available. Case study: Keta Tov—a Wix website built for dog training Roni Sagi, a certified dog trainer and America's Got Talent runner-up, used Wix's website builder to create Keta Tov , a website dedicated to helping dog owners build positive relationships with their pets. With Wix’s user-friendly design tools, she was able to craft a visually engaging and informative site that reflects her brand’s values. What makes Roni's website stand out? She uses Wix’s multimedia features to highlight training videos, client  testimonials and high-quality images. Thanks to Wix being one of the best website builders for SEO , Keta Tov is easier for pet owners to find. As Roni shared in her Wix blog interview , "Never in my wildest dreams did I think that dancing with dogs could be my actual career. Now, anyone, anywhere can learn to dance with his dog through my online courses." Learn more: Free website builders Personal website builders 02. Wix Studio Wix Studio  takes everything great about Wix and makes it better. That’s why it’s a perfect choice for agencies and enterprises. With its responsive templates  and an editor that automatically optimizes your designs for every screen, the platform gives you complete creative freedom. You can also speed up your workflows using Wix Studio AI . In addition, Wix Studio SEO  is baked into every part of your process to optimize your website for search engines, while Wix Studio marketing integrations  blend in social media and email marketing tools to make it easy to grow your audience. If you're looking to build a custom online store, Wix Studio eCommerce  has you covered with native solutions incorporated at every touchpoint. Like Wix, you also get enterprise-grade security with real-time threat detection and prevention. Plus, you can connect to tracking and analytics tools, like Google Analytics, to monitor key metrics such as clicks, page views, leads and purchases. Want to engage your audience even more? Create a blog to share ideas, updates and insights. Pricing:  Plans start at $19 per month (billed annually). Month-to-month payment options are also available. "Web design in 2026 is all about breaking the rules while staying true to a brand’s essence. Hyperreality and digital sustainability are setting the stage for designs that feel both immersive and meaningful. Trends like elevated brutalism and exaggerated hierarchy add boldness, while heritage revivalism and retrofuture femme bring in just the right amount of nostalgia. It’s not about following trends blindly—it’s about using them to create designs that stick with people and make brands unforgettable." - Chantalle Alberstadt, founder of BoredBrands Studio Learn more: Best website builders for designers Best website builders for graphic designers 03. Squarespace Squarespace is one of the best website builders for creatives . It offers an intuitive platform to bring your ideas to life. Getting started is easy. Simply choose a pre-made template and customize it using the drag-and-drop tools. If you prefer an even faster approach, Squarespace Blueprint AI can generate a personalized website for you. Once your site is live, you can promote it effectively with built-in SEO tools for better search engine visibility. Plus, seamless integrations with social accounts and email marketing  make it easy to grow your audience. And if you need to sell items online, Squarespace lets you create an eCommerce store on the same platform. That way, you can sell products without needing third-party apps. Besides website building, the platform offers other key features like: Web analytic tools to track performance and gain valuable insights. Website security to safeguard your data from cyber threats. Blogging tools to help you connect with your audience and share your expertis e. Pricing:  Free 14-day trial. Plans start at $16 per month (billed annually). Month-to-month payment options are also available.  Learn more: Website builders for service businesses Membership website builders Construction website builders Best website builders for consultants Plumbing website builders 04. Webnode Webnode is one of the best website builders for freelancers , as it allows you to create a site using your phone or tablet. You can choose a customizable template from the beautiful design options and edit it using the simple website builder. Alternatively, let AI generate a custom website tailored to your needs. Beyond website creation, Webnode helps you build an online store effortlessly. You can start from scratch using the available templates or add the eCommerce functionality to your existing site.  For those who want to share their expertise, the builder makes it easy to add multiple web pages  to your blog. Plus, built-in website statistics provide insights into site traffic so you can understand your audience better. Webnode includes detailed SEO features that optimize your content for search engines. Moreover, integrations with social media platforms and marketing tools help you generate leads and grow your customer base. Security is also a top priority. The platform provides SSL certificates and HTTPS for safe browsing while enhancing the overall website performance . Pricing:  Free plan available. Premium plans start at $4.50 per month (billed annually).  Learn more:   Best one-page website builders Best restaurant website builders Best website builders for photographers Best real estate website builders Best website builders for writers 05. Shopify Shopify is one of the best platforms for people who want to sell products online. With its intuitive websit e editor, you can create an eCommerce for dropshipping , print on demand and more eCommerce niches. You can also customize free design themes, add unique products and integrate various apps to make your store unique. Apart from store creation, Shopify equips you with a suite of tools for marketing and SEO to help you attract more customers and build profitable relationships. You also get real-time insights about your website so you can make strategic decisions and a built-in blogging engine to help you build a loyal audience. For added convenience, Shopify Magic provides a suite of AI content generation tools to streamline the design process. Shopify also takes security issues seriously. It provides features like two-step authentication and passkeys to make it difficult for hackers to access your account. Pricing:  Plans start at $29 per month (billed annually). Month-to-month payment options are also available. “In eCommerce websites, the homepage generally has the highest authority. With a flat architecture, you can distribute this authority from your homepage to more secondary pages. This helps other pages improve their ranking in search results, increasing the overall visibility of your website.” - Ricardo Mendoza Castro, international marketing lead at Semrush Learn more: Best hotel website builders Best resume website builders Best website builders for teachers Best website builders for musicians Best website builders for accountants Editor's note: The information presented in this article is true as of December 30th, 2025, unless mentioned otherwise. What to look for in the best website builders The best website creators should help you build any type of website . Some of the standard features to look for include: Ease of use Look for a platform with a user-friendly website builder and hundreds of customizable templates  to build your site without starting from scratch. A clean interface is also important to help you access the tools, settings and design elements you need without a hassle. Responsive design With nearly 96% of adults  browsing the internet on their phones, your site needs to look and function well on a small screen as it does on a desktop. A good website builder should automatically adjust your layout, images and text based on the screen size to give mobile users an exceptional user experience. Learn more:   Booking website builders Travel website builders Best website builders in Canada Scalability and reliability You may learn how to develop a website  that's simple, but over time, you might need more advanced features like an online store or advanced analytics. The best platforms offer scalability  options to help you add new functionalities as your business grows. Equally important is site reliability . As traffic increases, your website should be able to handle more visitors without slowing down or crashing. Best website builders FAQ What is the best website builder? Wix is a versatile website builder that balances ease of use with powerful customization options. It lets you create a professional site quickly and easily, whether it’s a portfolio, business site or online store. With flexible templates and design tools, it’s a platform that works well for a wide range of users. What are the best free website builders? Wix’s free plan makes it easy to get started without any upfront costs. You can build a professional-looking website using intuitive design tools and ready-to-use templates. It’s a great way to launch your site and explore features before upgrading to a paid plan. Is Wix completely free? Yes, you can use Wix for free with a Wix subdomain (yourwebsite.wixsite.com). The free plan gives access to core design features, while upgrading provides a custom domain and more advanced tools for added flexibility. Is it worth paying someone to build a website? With Wix, hiring a professional isn’t necessary. Its drag-and-drop editor, customizable templates and AI-powered tools make it easy for anyone to create a polished, professional website. Built-in SEO and marketing features also let you manage your site independently.

  • 8 best personal website builders

    Looking for the best way to build your website? Get started with Wix  → Looking for the best personal website builders? A personal website is a powerful way to express yourself, showcase your work and build your personal brand. The right website builder lets you design, customize and launch your site quickly. Learning how to develop a website  can seem daunting, especially for those without prior coding or design experience. However, with the rise of many different website builders, you can create professional-looking personal websites with ease. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best personal website builders In this guide, we walk you through the best personal website builders for creating a professional, customizable website. Key factors to consider include ease of use, design flexibility, SEO tools, eCommerce capabilities, social media integration, mobile optimization and reliable customer support. Wix stands out for its drag-and-drop editor, extensive templates and powerful features for portfolios, blogs and online stores. Website builder Key features Pricing Wix Highly versatile drag-and-drop editor, extensive customizable templates, animations and media, eCommerce, SEO tools, AI website builder and seamless social integration. Perfect for creating a professional fully unique personal website. Free plans available; paid plans starting from $17/month Weebly Simple drag-and-drop, modern templates, eCommerce tools, built-in SEO and site statistics. Free plans available; paid plans starting from $10/month Strikingly One-page websites, linear scroll for storytelling, visual focus, basic eCommerce. Free plans available; paid plans starting from $16/month Site123 Pre-set layouts, fast setup, multilingual support, eCommerce, 24/7 live chat. Free plans available; paid plans starting from $12.80/month Ucraft Modern templates for creatives, drag-and-drop customization, logo maker, landing pages and design integrations. Free plans available; paid plans starting from $14/month Carrd Minimalist, fast-loading single-page sites, clean templates, content-focused. Free plans available; paid plans starting from $9/year GoDaddy Easy editor, templates and guided setup, SEO and marketing tools, eCommerce, 24/7 support. Free plans available; paid plans starting from $9.99/month Webnode User-friendly, multilingual support, simple design and functionality, eCommerce. Free plans available; paid plans starting from $4.50/month Editor's note: All prices were updated as of December 29th, 2025. 8 best personal website builders Wix Weebly Strikingly Site123 Ucraft Carrd GoDaddy Webnode 01. Wix Wix is a highly versatile personal website builder known for its user-friendly drag-and-drop interface, making it ideal for individuals without coding experience. The platform offers a wide variety of customizable templates tailored to different industries and personal uses. Wix’s robust design flexibility allows you to adjust layouts, add animations and embed media with ease, ensuring each website can be unique and expressive. Beyond its design capabilities, Wix supports a comprehensive range of functionalities including eCommerce , SEO tools and social media integration. This makes it suitable for personal blogs, an online portfolio and small business websites . Wix also offers an AI website builder  that generates a personal site based on user input, which can be further customized. In terms of technical support and resources, Wix provides extensive help through tutorials, forums and 24/7 customer service. The platform operates on a freemium model (learn more about how to build a free website ), offering both free and paid plans, the latter of which includes additional features such as a custom domain name. Why we picked it: Intuitive drag-and-drop interface Diverse and customizable templates Extensive features including e-commerce and SEO 24/7 customer support with extensive resources Ideal for:  Self creators, businesses of all sizes, service businesses Pricing:  $0-$159/month. Paid plans available.  Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business ($39/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: Best freelance website builders 02. Weebly Weebly is known for its simplicity and effectiveness, particularly favored by those looking to create basic yet professional-looking websites. It offers a variety of themes that can easily be customized to suit personal tastes and requirements through a drag-and-drop editor. Weebly’s platform is particularly strong in integrating e-commerce features, making it a good choice for those who want to start an online store. SEO capabilities are another significant aspect of Weebly, as it offers ample guidance and easy-to-use tools to help websites rank better in search engine results. Additionally, Weebly provides options for site statistics to monitor traffic and user engagement, which are critical for growing a site’s presence on the internet. Weebly also stands out with its reasonable pricing structure, which includes a free tier that’s more generous than many competitors. The platform’s community and customer support are robust, providing you with guides, forums and direct support for troubleshooting. Why we picked it: Easy-to-use with modern templates Comprehensive e-commerce tools Built-in SEO features and tips Generous free service plan Ideal for:  eCommerce startups. Pricing : Free basic use, with premium plans beginning at $10 per month. 03. Strikingly Strikingly is designed for simplicity, enabling users to learn how to create a single-page website that is particularly effective for personal profiles, portfolios and event-specific sites. Its interface is extremely beginner-friendly and users can quickly create a site from numerous templates that emphasize visual content. The platform offers a unique feature set tailored for one-page websites, with sections that are easy to navigate in a linear scroll. This setup is excellent for storytelling or presenting information in a sequential manner. Strikingly also supports basic e-commerce functionality for small online stores. Strikingly’s pricing is competitive, offering both free and paid plans. The free version is adequate for basic use, but upgrading to a premium plan provides benefits like connecting a custom domain and accessing additional site analytics. Customer support includes live chat and email, ensuring users receive timely help when needed. Why we picked it Specializes in simple, one-page websites Ideal for storytelling and personal profiles Competitive pricing and a strong free option Quick and effective customer support Ideal for:  Quick, single-page sites. Pricing : Free version available, plans start at $16 per month. 04. Site123 Site123 excels in providing an efficient way to create a website quickly, particularly through its use of design assists and pre-set layouts that help users start with a structured design. This platform is particularly advantageous for those who want to establish an online presence without delving too deeply into design customization. The platform is also strong in multilingual website support, allowing users to create localized versions of their site for different regions, which is a significant plus for global reach. eCommerce tools are integrated seamlessly, allowing for the sale of products on a global scale. Site123’s customer support is accessible via live chat, and its help center is rich with tutorials and guides. The service operates on a freemium model where the free tier includes basic features but upgrading to premium offers advanced functionalities like domain connection and removal of Site123 branding. Why we picked it: Quick setup with pre-set designs Supports multiple languages eCommerce integration for global sales 24/7 live chat support Ideal for:  Rapid website launch. Pricing : Free basic plan, with premium versions starting at $12.80 per month. 05. Ucraft Ucraft is a personal website builder that targets creatives looking to build a professional and visually appealing online presence. Its templates are modern and artistically inclined, suitable for photographers, artists, and designers. The drag-and-drop editor, while intuitive, allows for deep customization, supported by a range of design elements and integrations. This platform stands out with its logo maker tool and the ability to create landing pages, which are essential for marketing purposes. Ucraft also offers integrations with various design tools and platforms, enhancing its utility for users who need more than just a basic website. Ucraft’s pricing is straightforward, with a free tier that offers basic features and more comprehensive plans that include features like SEO tools, Google Analytics and e-commerce solutions. Customer support is provided through live chat and a detailed knowledge base. Why we picked it: Designed for artists and creatives Includes tools like a logo maker Allows creation of marketing landing pages Clear and straightforward pricing Ideal for: Artists and designers. Pricing : Free plan included, more features from $14 per month. 06. Carrd Carrd is a specialized personal website builder designed for creating simple, responsive, and single-page sites that are highly effective for personal profiles, resumes, or portfolios. It’s incredibly lightweight and fast, making it ideal for users who need to quickly set up an online presence without complications. The platform is particularly noted for its minimalistic approach, focusing on core functionalities that make setting up a website extremely straightforward. Carrd’s templates are sleek and focus heavily on content delivery, making them perfect for writers, artists, and other creatives. Carrd operates primarily on a freemium model, with its free version providing substantial features. However, premium tiers are affordable and unlock additional features like Google Analytics integration, custom domains, and no Carrd branding. The platform’s support is mostly self-service, with a rich FAQ and documentation section. Why we picked it: Minimalist design for fast loading Best for personal sites and portfolios Affordable premium options Clean templates focused on content Ideal for:  Single-page personal sites. Pricing : Offers a free plan, with pro versions starting at $9 per year. 07. GoDaddy GoDaddy’s website builder for personal sites is part of its broader range of internet services including domain registration and hosting. The builder is designed to be exceptionally user-friendly, providing a range of templates and a step-by-step guide that helps users through the process of setting up a website. This makes it suitable for small businesses and individuals who are not technically inclined. The platform includes robust marketing tools such as email marketing, SEO and social media integration, which are essential for businesses looking to expand their reach. GoDaddy also offers eCommerce capabilities, which are integrated into its website builder, making it easy to sell products or services online. GoDaddy provides 24/7 customer support, which is a major advantage for users who may need assistance at any time. The platform’s pricing is competitive and it often runs promotions that make its services more accessible to a wide range of users. Why we picked it: Combines website building with domain and hosting Tools for SEO, social media and marketing Simple editor perfect for beginners Constant, round-the-clock support Ideal for:  Beginners in web development. Pricing : Starts with a free trial, then $9.99 per month for the basic plan. 08. Webnode Webnode is an easy-to-use personal website builder that enables the quick creation of websites and online stores. Its interface is straightforward, allowing users to choose from a variety of templates that can be customized to suit their needs. Webnode is particularly strong in its multilingual support, enabling businesses and individuals to create multiple versions of their site in different languages. Webnode also provides a good balance of design flexibility and functional simplicity, making it suitable for users who want a no-fuss approach to website building. The platform supports eCommerce capabilities, which are easy to integrate and manage. Pricing for Webnode is reasonable, with various tiers that cater to different user needs, from personal blogs to fully-fledged business sites. The platform provides customer support through email and its help center, which includes tutorials and FAQs for troubleshooting. Why we picked it User-friendly website creation Effective multilingual site support Good balance of design and functionality Varied pricing to fit different user needs Ideal for:  Multilingual website creation. Pricing : Free basic service, premium plans start at $4.50 per month. Editor's note: All prices were updated as of December 29th, 2025. How to choose a personal website builder Choosing the right personal website builder is all about finding a platform that makes it simple to create, customize and manage your site. Here are the factors to consider: Ease of use:  Look for beginner-friendly tools like drag-and-drop editors and guided tutorials. You shouldn’t need coding skills to build a website that looks polished and professional. Design flexibility:  Pick a builder with a variety of templates, customizable layouts, fonts, colors and stock image libraries. This gives you the freedom to showcase your personal brand and create a website that’s truly your own. Media and blogging tools:  Make sure your builder supports galleries, has a blog maker and other interactive features to share your work, tell your story and engage visitors. eCommerce and social integration:  If you plan to sell products, offer services or share your content widely, check for built-in shopping carts, secure payment options and easy social media sharing. SEO and mobile optimization:  Your website should be discoverable and look great on any device. Choose a platform with integrated SEO tools , responsive templates and fast-loading designs to reach the right audience. User experience and security:  Intuitive navigation, smooth interactions, SSL certificates, privacy compliance, regular updates and data backups all help keep your site—and your visitors—safe. Customer support and management:  Access to tutorials, live chat and responsive support ensures you can solve issues quickly. Mobile editing and site management tools let you update your website from anywhere, anytime. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Is Wix good for personal websites? Yes, Wix is an ideal platform for personal websites. It offers thousands of fully customizable website templates designed for different industries and personal projects, making it easy to create a portfolio, blog, resume or creative showcase that reflects your style. Wix provides a strong foundation with reliable web hosting, SSL security, custom domains and automatic backups so your site is safe and professional. The AI website generator can even create a ready-to-go personal site based on your input, which you can easily customize. With tools for portfolio galleries, media integration and blogging, Wix helps you build a personal website that’s both expressive and built to last. Learn more about personal website examples and resume website examples . Best personal website builders FAQ What are the best practices for personalizing a website? The best way to personalize a website is to start with clear branding and a focused message. Use consistent colors, fonts and imagery that reflect your personality or professional identity. Customize layouts and content to highlight what makes you unique, such as your work, story or services. Adding personal touches like an about section, custom visuals and tailored calls to action helps visitors connect with you. Make sure your site is easy to navigate, mobile friendly and fast so the experience feels polished and intentional. What is the most simple and cost-effective way to build a personal website? The simplest and most cost-effective way to build a personal website is by using a website builder like Wix. With ready-made templates, drag-and-drop editing and a free plan, you can create and publish a professional site without coding or upfront costs. As your site grows, you can upgrade to a paid plan for a custom domain and advanced features, making it easy to scale at your own pace.

  • 6 best website builders for nonprofits

    Looking for the best way to build your website? Get started with Wix  → Looking for the best website builders for nonprofits? Your website should showcase your mission, collect donations, promote events and engage volunteers. To do this efficiently, you need a website builder that’s simple, reliable and tailored to nonprofit needs. That’s why we've scoured the options available and brought you the best website builders for nonprofits. These platforms will help you build one of the best nonprofit websites , equipped with everything you need. Learn more: How to create a nonprofit website   When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for nonprofits This guide walks you through the top website builders for nonprofit organizations. With 2000+ templates, built-in donation tools, event management features and an intuitive AI-powered editor, Wix makes it easy to create a professional website that clearly communicates your mission and engages supporters. When choosing a builder, look for nonprofit templates, ease of use, donation integration, SEO capabilities and business tool integrations. A strong nonprofit website should clearly communicate your mission, showcase programs and events, provide easy ways to donate or volunteer and engage supporters with testimonials and updates. Website builder Key features Pricing Wix Nonprofit-specific templates, Wix Donations app, event management tools, member login, AI-powered website builder, advanced SEO tools, intuitive interface. Offers flexibility and features tailored for nonprofits. Free plan available; premium plans start at $17/month (billed annually) Site123 Intuitive web editor, responsive design, SEO tools, free domain registration, online store functionality, free web hosting Free plan available; paid plans start at $12.80/month Morweb Live-editor CMS, fundraising module, form builder, image optimization, events pages, social media integration No free plan; service starts at $149/month Duda AI assistant for content and SEO, responsive web designs, customizable templates, AWS hosting, custom API automation 14-day free trial; service starts at $19/month Wired Impact Secure donation system, custom forms, AI-powered content writer, event registration, business tool integrations 60-day free trial; service starts at $99/month Hostinger AI-powered website builder, customizable templates, drag-and-drop editor, SEO tools, smart grid, desktop and mobile editing No free plan; service starts at $3.49/month Editor's note: Pricing is updated as of December 30th, 2025. The best website builders for nonprofits 1. Wix 2. Site123 3. Morweb 4. Duda 5. Wired Impact 6. Hostinger Now, let’s look at the best website builders for nonprofit organizations. 01. Wix Wix tops our list for a couple of reasons. First, it offers a variety of nonprofit website templates  designed specifically for NGOs, community centers, charity organizations and other types of nonprofits. These templates have pre-built pages for donations, events, volunteer sign-ups and more, making it easy to learn how to open a website , without starting from a blank page. You can create multiple donation campaigns tailored to your specific goals. Then, display donation forms anywhere on your website so visitors can easily contribute.  Plus, Wix offers a non-customizable free domain name , making it an affordable and convenient option for nonprofits starting out. Other options include apps such as Wix Donations which comes in handy when accepting contributions from people who want to support your cause. Adding this app to your website lets you track donations directly, even enroute to your PayPal account.  Other standout features include: Event management tools Member login and registration AI-powered website builder Advanced SEO tools Intuitive web design  user interface Pricing:  Free plan available. Paid plans start at $17 monthly (billed annually). Month-to-month plans are also available. 02. Site123 Next on our list is Site123, which offers simplicity. The platform's intuitive web editor helps you create a stunning website without any coding knowledge. The web design is responsive and mobile-friendly, so your supporters can engage with your content on any device. Site123 also provides SEO tools to help your website rank higher on Google. Other features include: Free domain registration Online store functionality Free web hosting Pricing:  Free with limited features. Premium plans start at $12.80 monthly. 03. Morweb Morweb is a content management system for nonprofits, schools and associations. Its straightforward Live-Editor makes crafting page layouts and content a breeze—just click and type, then drag and drop. The platform’s Fundraising Module makes and manages simple donation forms. Customize them further using the Form Builder . Other features include: Image optimization Events pages Social media integration Pricing:  No free plan. Service starts at $149 monthly. 04. Duda Duda is best for anyone looking to learn how to create a professional website  tailored to your organization’s needs. Its powerful AI assistant generates content and optimizes pages for SEO so that your nonprofit gets more attention on Google. Thanks to its responsive web designs, you can position page elements exactly how you want them. Other cool features include: Customizable templates Hosting by Amazon Web Services Custom API automation Pricing:  14-day free trial. Service starts at $19 monthly. 05. Wired Impact Wired Impact is a top-tier website builder for nonprofits due to its suite of tools tailored to the niche. You’ll enjoy a secure donation system that makes it simple for supporters to give directly on your website. You can build custom forms to collect visitor information smoothly. Other features include: AI-powered content writer Event registration system Flawless integration with most business tools Pricing:  60-day free trial. Service starts at $99 monthly. 06. Hostinger Although Hostinger is known for its web hosting services, it also has a website builder with AI capabilities that simplify the website creation process. The builder offers many customization options for color schemes and fonts. You can edit desktop and mobile versions of your website. Other features include: 150 fully customizable website templates Drag-and-drop editor SEO tools Smart grid Pricing:  No free plan. Service starts at $3.49 monthly. Editor's note: Pricing is updated as of December 30th, 2025. Why create a website for nonprofits? Before we jump into the how, let’s look at three reasons why creating a nonprofit website makes sense. Gain exposure A website serves as a central hub where potential donors, volunteers and supporters can learn about your mission, values and ongoing projects. It helps you reach a broader audience beyond your immediate community. This way, you can extend your impact. Collect donations A dedicated donation page with clear buttons makes it easy for supporters to contribute to your cause, regardless of their location. You can integrate multiple payment options, such as PayPal and credit card, so that people can make their donations easily and safely. Learn more: What is Wix Donations? Harness support Make your website a home base to rally supporters, advocates and partners. You can feature volunteer sign-up forms, event calendars and newsletters—all of which make it easy for supporters to stay informed and engaged. Try showcasing ongoing projects and inviting your audience to actively participate in your efforts. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Components of a nonprofit website A well-designed nonprofit website has several key components that effectively communicate your mission, engage your supporters and facilitate your goals. Let's look at each component: Homepage:  Often the first impression visitors get of your organization. Ideally, it clearly states your mission, showcases impactful visuals and provides easy navigation to other website sections. About us:  Tell your story. Include your mission statement, history, team members and leaders. Also, explain how you distribute and manage funds; this builds accountability and promotes trust among your supporters. Programs and services:  Detail the specific programs and services you offer. Highlight the impact of each program by sharing stories, statistics and photos that show how you’re making a difference. Get involved:  Provide information on volunteering, donating and participating in events. To encourage your website visitors to take action, include sign-up forms, volunteer opportunities and ways to contribute financially. Donate page:  Create a dedicated donation page to make it easy for supporters to give to your cause. Include a clear call to action and multiple payment options. Events calendar:  Inform your audience about upcoming events, such as fundraisers, community gatherings and information sessions. Ensure that registering and buying tickets are simple processes. Contact us:  Provide multiple ways for visitors to reach you. Include a contact form, email address, phone number and physical address.  Testimonials and success stories:  Showcase the positive impact of your work by displaying stories from beneficiaries, volunteers and donors. It’s an effective way to grow your credibility and inspire others to support your cause. Learn more: Parts of a website How long does it take to build a website? Key considerations when choosing website builders for nonprofits Here are the most important things to consider as you select your ideal nonprofit website builder. Nonprofit website templates:  Some website builders, like Wix, offer website templates  specifically designed for nonprofits that help you highlight your mission. You’ll find pre-built pages for donations, events, volunteer sign-ups and more. SEO capabilities: Choose a website builder with SEO tools to help your website rank higher in search engine results. Higher rankings drive more traffic to your website, which means more people become aware of your mission. Ease of use:  Select a drag and drop website builder  with a straightforward interface and tools that feel easy to use. That way, even team members without technical expertise can manage and update the website. Donation integration:  The ideal nonprofit website builder supports a seamless donation process. Features like customizable donation forms, recurring donation options and multiple payment gateways can significantly enhance your fundraising efforts. Integration with business tools:  To streamline your operations, your website should integrate with your email marketing platform, bookkeeping software, customer relationship management systems and other business software you use. Features:   Choose website builders that offer tools like contact forms and membership management. Contact forms allow easy communication with supporters and partners, while membership tools help organize and engage your community effectively. Use Wix’s landing page builder  to design a landing page that helps your nonprofit reach more people. Is Wix good for nonprofits? Wix is an excellent choice for nonprofits that want a professional, easy-to-manage website. It offers a wide range of customizable templates designed specifically for nonprofits with pre-built pages for donations, events, volunteer sign-ups and more. This lets you launch a polished site quickly without starting from scratch. On top of that, Wix provides reliable infrastructure including web hosting, domain name management and secure data handling. Nonprofits can use Wix Donations to create multiple campaigns, embed donation forms anywhere on their site and track contributions seamlessly. With the AI website builder, you can generate a tailored website in minutes and customize it to match your branding, making Wix a flexible and powerful solution for organizations of any size. Learn more: What is Wix for nonprofits? How to make a nonprofit website for free Best nonprofit website builders FAQ Is there a free website builder for nonprofits? Yes, there are free website builders that work well for nonprofits, including Wix. With a free plan, you can create a professional-looking website without upfront costs, using customizable templates and built-in features to showcase your mission. While free plans may have limitations, they’re a great way to start engaging supporters and sharing your cause. You can always upgrade later to unlock more tools and a custom domain. What makes a good nonprofit website? A good nonprofit website clearly communicates your mission, encourages donations and inspires volunteer engagement. It should be easy to navigate, visually appealing and mobile-friendly so visitors can access it from any device. Strong calls-to-action, compelling imagery and clear messaging help your audience understand how they can contribute. Integrating tools like donation forms, event calendars and social media links keeps supporters connected and involved. What are some website design best practices for nonprofits? Nonprofit websites should prioritize clarity, simplicity and accessibility. Use consistent branding, readable fonts and high-quality images to make your site visually appealing. Highlight calls-to-action prominently and make donation or sign-up buttons easy to find. Make sure your website loads quickly, works well on mobile devices and follows accessibility standards so everyone can engage with your cause.

  • How does eCommerce work: online retail explained

    Turn your ideas into sales and start selling with Wix eCommerce →   To understand how eCommerce works, let's start with what it takes to run an online store. It's about bringing in customers, displaying your products, managing payments and shipping. A website builder   helps you with the tricky parts—like making checkout easy, organizing inventory and tracking orders. This way you can focus on growing your business instead of worrying about the small stuff. TL;DR: how does eCommerce work? Simply put, eCommerce is the buying and selling of products or services over the internet, covering everything from how customers find products to how orders are paid for, packed and delivered. This guide breaks down how eCommerce works step by step, what happens behind the scenes after a purchase and how different models like B2C, B2B, C2C and C2B function. It also includes real examples and explores how an eCommerce platform  like Wix helps you build and manage an online store. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. You’ll learn: How eCommerce stacks up against traditional retail The journey from first click to final delivery A behind-the-scenes look at what happens after a customer buys Connecting the dots between payments, inventory and fulfillment The different ways to model your store How Wix helps you build and run your shop with ease eCommerce works by letting businesses sell products or services online and guiding customers from discovery to delivery. People find your store through search ads or social media then browse products and complete purchases through a secure checkout. Behind the scenes your inventory payments and orders are managed automatically while you pack and ship the products. What is eCommerce?  Ecommerce, short for electronic commerce, is the buying and selling of goods or services over the internet. You can think of it as the digital version of brick-and-mortar retail without the physical limitations. Ecommerce covers everything from discovering products and making purchases online to arranging delivery. In short, eCommerce is the engine that drives online shopping, turning internet connections into the high streets.   Behind the scenes of eCommerce The eCommerce system runs on a mix of web technology, data management and security tools. Every order sets multiple systems in motion. Your online store’s database keeps product details, customer information and order records, while the payment gateway securely processes transactions with encryption. At the same time, your inventory system refreshes stock levels so everything stays accurate. All these gears turn together behind the scenes, allowing you to manage hundreds or even thousands of orders with total confidence and ease. See more: What is eCommerce? Ecommerce vs brick and mortar What is and how to use Wix stores? How eCommerce works Check out this simple breakdown of how eCommerce works, from finding your fans to getting your products out the door. Attracting customers online Browsing and selecting products Completing the purchase Secure payment processing  Order fulfillment and inventory management Shipping and delivery Post-purchase support and customer feedback Analytics and store optimization 01. Attracting customers online To get customers through your doors, you'll need smart marketing and crystal-clear messaging. This means running targeted ads, keeping your product listings fresh and building a stunning website design . Common ways to bring in shoppers include eCommerce marketing  campaigns, social media ads, SEO features and referrals. The more welcoming your business feels, the easier it is for visitors to become buyers. Once someone lands on your site, focus on making their experience feel approachable and friendly to help turn them into happy customers. Find out more: How to start an eCommerce business How to build a website from scratch 02. Browsing and selecting products Once customers arrive at your store, the goal is to make exploring and choosing products easy. This means clear organization: categorize designs by style, theme or collection and offer filters for size, color, material or price. Sorting options like bestsellers or newest arrivals help shoppers find what they want quickly. Clear photos from different angles, zoom features and lifestyle shots let shoppers see every detail. Your product descriptions should be friendly and informative. Since people love a second opinion, adding customer reviews and ratings is a great way to build trust. You can also help your customers find even more to love by using tools like "quick view" or "frequently bought together" suggestions—perfect for increasing your order value while keeping the shopping experience fun and easy. See more: eCommerce management → 03. Completing the purchase The purchase stage is where a visitor becomes a customer and a smooth process is essential. A clear, simple checkout with as few steps as possible reduces friction and helps prevent abandoned carts. Online payment processing  ensures transactions are secure and fast, allowing shoppers to pay with credit or debit cards, digital wallets or other trusted methods. Showing order summaries, shipping costs and estimated delivery times helps buyers feel confident their order is correct. Features like guest checkout, saved addresses and automatic form validation speed up the process, making it easier for customers to complete their purchase and come back again. 04. Secure payment processing   Modern eCommerce platforms support multiple payment methods including credit and debit cards digital wallets “buy now pay later” options and even local payment solutions letting customers pay in ways that feel familiar and convenient. When a shopper checks out the payment gateway encrypts sensitive data like credit card numbers making it unreadable to hackers. Fraud prevention adds another layer of protection. Tools like address verification, CVV checks and AI-powered fraud detection help you spot suspicious activity before it affects your business. Clear communication during checkout—like showing totals, taxes and shipping fees—also reassures customers and reduces abandoned carts. Find out more:  What is Wix payments? Wix payment processing  What is eCommerce checkout? 05. Order fulfillment and inventory management Once the purchase is confirmed, the next step is fulfillment and getting the package ready to ship to the customer. First, the seller checks for availability of the purchased item through an  inventory management  system, pulls out the item and packs it, after which the customer is updated that their order is ready to ship.  By using streamlined workflows and clear communication between teams, eCommerce orders are processed quickly and accurately. It’s important to keep customers updated on their orders throughout the fulfillment process as this helps build trust and enhances their overall shopping experience. Alternative fulfillment models Some sellers skip the logistics around fulfillment entirely by partnering with a dropshipping or print on demand partner. With dropshipping and print on demand, the seller doesn’t keep any inventory or stock, instead a dropshipping or print on demand partner handles the product printing (in the case of print on demand) and shipping, sending the item directly to the customer on the seller’s behalf. Dropshipping and print on demand are great for getting into eCommerce without any inventory overhead.    “Dropshipping is a sales model in which the store owner sells products without needing to keep them in stock. Thus, the store owner acts as an intermediary, passing the orders placed in their store to the supplier, who is responsible for delivering them to the final customer.” - Bruno Brito, dropshipping specialist and CEO of Empreender See more:   What is dropshipping? How to sell print on demand t-shirts Best dropshipping website builders 06. Shipping and delivery Shipping and delivery are a key part of the eCommerce experience and often shape how customers feel about a purchase. Once an order is packed, it’s handed off to a shipping carrier and sent to the customer. Offering multiple eCommerce shipping options like standard, express or local delivery gives buyers flexibility while clear pricing and estimated delivery times help set expectations early. Once an order ships, tracking updates and delivery notifications keep customers informed and reduce uncertainty. Delays or missing information can quickly lead to frustration so proactive communication is essential. A clear returns process also matters, making it easy for customers to send items back if needed. “Logistics in eCommerce encompasses everything necessary for your products to reach your customers. This includes everything from when they visit your online store, make a purchase, and track their order, to storage, inventory management, transportation, and delivery.” - Rubén Bastón, director of Marketing4eCommerce  07. Post-purchase support and customer feedback Providing post-purchase support helps resolve issues, answer questions and make returns or exchanges simple which builds trust and keeps customers coming back. Clear communication like order confirmations, shipping updates and follow-up emails keeps buyers informed and reassured throughout the process. Collecting customer feedback is just as important. Reviews, ratings and surveys give insight into what’s working and what needs improvement, helping you refine products, website navigation and marketing. When you encourage feedback you also show customers their opinions matter, strengthening loyalty and fostering positive word-of-mouth for your online store. 08. Analytics and store optimization Your store’s data tells you what’s working and what isn’t. You can see which products are your bestsellers where shoppers drop off during checkout and which marketing efforts bring in the most people. Use this info to improve your store. You could simplify your site’s navigation update product descriptions test new checkout flows or offer personalized recommendations. Regularly checking your analytics and making small tweaks can help you boost sales reduce abandoned online shopping cart and create a better shopping experience for your customers. Types of eCommerce There are a few types of eCommerce   and each model has its own unique way of connecting sellers with their target audiences. Understanding these different approaches helps with figuring out which structure works best for your business ideas and goals. 01. Business-to-Consumer (B2C) eCommerce  Business-to-Consumer, or B2C, is the most popular eCommerce type and closely resembles the classic retail model where a business sells its products or services directly to individual customers. When someone buys a pair of shoes from an online retailer, a new book from a major marketplace or subscribes to a streaming service, they’re participating in B2C eCommerce. The focus is on a high transaction volume with a typically short sales cycle. B2C eCommerce success often comes down to creating a great customer experience and building a strong brand identity. Since B2C eCommerce focuses on selling to individuals, marketing is aimed at appealing to personal needs, desires and emotions. B2C marketing usually comes in the form of social media campaigns, influencer partnerships and email promotions. The goal is to attract shoppers to your store and make the buying process as smooth as possible to encourage them to click the “Buy Now” button and come back for repeat purchases. 02. Business-to-Business (B2B) eCommerce  Business-to-Business (B2B) eCommerce is an eCommerce type where one business sells products or services to other businesses. These transactions often involve bulk orders, long-term contracts and more complex and dynamic pricing structures than traditional B2C eCommerce. Examples of B2B eCommerce are office supplies, software and software licensing firms or production material providers. The B2B sales process is typically longer and more relationship-driven. Decisions are based on logic, return on investment and efficiency rather than desires and emotions. Marketing in the B2B space focuses on building trust and demonstrating value through case studies, whitepapers and detailed product specifications and datasheets. The goal is to position your B2B eCommerce business as a reliable partner that helps other businesses operate more effectively. 03. Consumer-to-Consumer (C2C) eCommerce  Consumer-to-Consumer (C2C) eCommerce happens when individuals sell products or services directly to one another through an online platform. Online marketplaces like eBay, Etsy and Facebook Marketplace are popular examples where anyone can sell used furniture, handmade crafts or old electronics to other regular people. Online marketplaces and C2C platforms usually take a small commission or listing fee in return. With C2C, the platform's role is to connect buyers with sellers and provide a secure environment for the transaction. Trust is a huge factor, which is why rating and review systems are so important. C2C has empowered countless individuals to become casual sellers or even run small businesses from their homes, turning personal items or hobbies into a viable source of income. 04. Consumer-to-Business (C2B) eCommerce Consumer-to-Business (C2B) is an interesting eCommerce model that flips the traditional sales dynamic. In C2B, an individual sells their products or services to a business. This is common in the creator economy. For example, a freelance photographer might sell their images to a stock photo company, a blogger could be paid by a brand for a sponsored post or a web developer could offer their services for a specific corporate project. In this model, the individual creates the value, and the business pays for it. Online platforms, like Fiverr and Upwork, have made C2B more accessible than ever, connecting freelancers and creators with companies looking for specific skills. C2B eCommerce lets talented individuals monetize their expertise by working with businesses of all sizes. eCommerce in action: a t-shirt online store example Build your shop : Start by creating a professional site with Wix drag and drop website builder . Personalize your shop with product galleries, filters and quick views so customers can browse your designs with ease. Add detailed product pages with high-quality images, available sizes and colors, material info and design options to help shoppers find their new favorite shirt. Attract customers: Promote your t-shirt store across multiple marketing channels. Use Wix SEO tools to appear when people search for custom t-shirts, launch social media campaigns featuring your designs or send emails to showcase new collections and limited editions. Encourage return shoppers:  Let customers create accounts to save wishlists, track order history and store addresses for faster checkout. Accept secure payments: Set up safe, flexible payment options. Wix Payments and integrations with providers like PayPal, Stripe and credit cards let customers pay in ways they trust. Secure encryption and fraud prevention tools ensure transactions are protected, giving buyers confidence. Set up shipping: Offer flexible shipping methods that suit your audience. Options like free shipping, flat rates, local delivery or store pickup make it easier for customers to complete their orders. Clear shipping info and tracking updates improve the overall experience. Manage orders and inventory: Keep everything organized from one dashboard. Track inventory levels, process new orders and handle fulfillment efficiently. Wix makes it easy to coordinate in-house stock or integrate with dropshipping and print-on-demand partners to avoid running out of popular items. Expand your catalog: Grow your product selection without extra inventory by connecting with services like Printful, Printify, Modalyst or Spocket. This allows you to offer new designs and trending products while the partner handles printing and shipping. Sell on multiple channels: Reach more buyers by selling your t-shirts on platforms like Google, Facebook, Amazon, eBay and YouTube. Wix lets you manage everything in one place—sync your t-shirt designs, track sales and handle orders across multiple channels without extra hassle. Enhance your store: Use advanced tools like Velo by Wix to add custom coding and features tailored to your business. You can implement unique checkout flows, special discounts or personalized recommendations to improve the shopping experience and boost conversions. Learn more: How to sell online How to start an online store Building an eCommerce website with Wix Wix helps you create a business-ready online store in minutes with easy domain name  search and registration, free website hosting  and eCommerce hosting , online shopping cart integration and an online store builder .  You can choose from over 2,000 website templates , including hundreds of eCommerce website templates and customize them to match your brand. Once your site is designed, you can add your products and set up shipping and payment options to start selling. Learn how to sell on Wix How does eCommerce work with Wix? Wix offers an all-in-one online store builder with fully customizable storefronts, offering:  Intuitive design tools:  Drag-and-drop website builder and customizable eCommerce website templates . Built-in SEO: Optimize your site to rank higher in search results and attract more shoppers with Wix SEO . AI website creator : Launch a professional-looking online store in just a few clicks.  Integrated marketing tools:  Email campaigns, social media integration and more. Flexible payment options:  Accept major payment methods through Wix Payments or connect to over 100 global providers like Stripe, Square and Klarna. Wix enhances the customer experience and creates a seamless shopping journey with features like: AI-powered chat:  Assist customers in real-time to reduce cart abandonment. Advanced navigation:  Add filters, sorting options and search functionality. Secure checkout: Build trust with PCI compliance and fraud prevention. By combining powerful eCommerce tools  with ease of use, an eCommerce website built with Wix empowers businesses to attract more customers and sell more. Check out these stunning eCommerce website examples →  How does eCommerce work? FAQ What is an eCommerce website? An eCommerce website is an online store that allows a business to display products or services and sell them directly to customers over the internet. These websites include features like a product catalog, a virtual shopping cart and a secure payment system. Using tools like Wix, you can easily build a high-converting eCommerce website in minutes. How do you start an eCommerce business? You start an eCommerce business by choosing a product to sell, setting up your online store using an eCommerce platform and creating a marketing plan to attract customers. Building an online store:  Decide what products to sell by focusing on a niche you’re passionate about  Come up with a brand and register a domain name to go with it  Design your store layout and upload your products listings  Setup payment processing and shipping option Once your store is live, the focus shifts to driving traffic to your store through social media marketing, content marketing or paid advertising. Running a successful online store effectively involves continuously testing your strategies and adapting to customer feedback. What are the most important eCommerce tools? The most important eCommerce tools include an eCommerce platform to build and host your store, a payment gateway to process payments, marketing automation software for ongoing promotions and analytics tools for insights into customers' behavior. How do I market my online store? There are countless ways to market an eCommerce store, but a few tactics stand out, such as SEO, social media campaigns, email marketing strategies and paid advertising. There isn’t one overarching marketing strategy that fits all online stores. The most successful sellers experiment with different channels and messages, track their results and adapt with what works. Is eCommerce profitable? Yes, eCommerce can be very profitable. With lower overhead costs compared to traditional retail and the ability to reach a global customer base, online businesses have significant potential for growth and high profit margins. Success depends on factors like product demand, marketing strategy and operational efficiency.

  • 7 best event website builders for events

    Looking for the best way to build your website? Get started with Wix  → Planning an event? Your first step to success is creating an engaging event website . Think of it as your event’s online home—a place where attendees can find all the details, register and stay updated. But how do you create a simple website that covers all the bases without spending a fortune or countless hours? That's where an event website builder comes in. These tools have user-friendly interfaces, customizable website templates and all the website features you need to make your event a hit.  We’ve spent time researching the options available to bring you the best event website builders that can help spark your event to life. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for events This guide will walk you through the best website builders for events, helping planners and organizers create professional, functional and visually appealing event websites. Wix stands out with 2,000+ customizable templates , the Events & Tickets app for managing tickets and memberships, AI-powered site creation and marketing tools to promote your event. We’ll also cover what to look for in an event website builder, including ease of use, template flexibility, mobile optimization, ticketing tools, app integrations, SEO, marketing features and reliable support—so you can pick the platform that fits your event goals and get your website live quickly. Website builder Best for Pricing Wix Event websites with industry-specific templates, ticketing tools, marketing features and AI-powered site creation, making setup fast and flexible Free plan available; paid plans from $17/month Whova Event registration and attendee management with built-in analytics Contact support for a quote Webflow Highly customizable event sites with advanced design control Free with limited features; paid plans from $14/month Zoho Sites Simple event websites with built-in SEO and Zoho integrations 15-day free trial; paid plans from $5/site/month Carrd One-page event websites and RSVP landing pages Free with limited features; paid plans from $9/year Jimdo Fast AI-built event sites with basic booking tools Free with limited features; paid plans from $11/month InEvent Large-scale or enterprise events with advanced management needs Paid plans from $6,000 per event Editor's note: All prices were updated as of December 30th, 2025. The best website builders for events Now, let’s look at the seven best event website builders for event planners and organizers. 1. Wix 2. Whova 3. Webflow 4. Zoho sites 5. Carrd 6. Jimdo 7. InEvent 01. Wix When it comes to planning and managing events, Wix stands out as the ultimate event website builder thanks to its Events & Tickets app. You can create unlimited ticket types, set prices and offer membership plans. Plus, online payments are secure, and you can even charge tax on ticket sales and send out printable tickets. The platform also offers 2,000+ customizable templates  for any type of event—from professional meetups and conferences to sports events, concerts, weddings and parties. This helps you get your event website up and running in no time. Examples include these wedding website templates . One of the best parts about using Wix is the suite of marketing tools available. You can drive more traffic to your website with email campaigns, coupon offers and social media posts designed for Instagram and Facebook. Other standout features include: AI-powered website builder Custom forms to track and manage attendance Wix Owner app  for mobile ticketing and walk-in ticket sales to manage the event day Blogs, discussion forums and live content feed to keep attendees connected and engaged during the event Pricing:  Free plan available. Paid plans start at $17 per month. 02. Whova Whova is an event management platform that helps you create high-quality event web pages. You can choose from expertly designed templates to build your website quickly. Whova’s event registration software allows you to create both free and paid tickets. You can customize quantities and prices, set up early bird pricing and even offer discount codes.  The Whova dashboard is also worth mentioning. It provides up-to-date insights into how effective your event promotion is so you can make the necessary adjustments on the fly. Other features include: Customized registration forms Social media integration QR code for event check-in Pricing:  Contact support for a quote. 03. Webflow Webflow is a content management system for marketers, designers and developers. It offers a website builder that allows you to drag in unstyled HTML elements to create a website of your choice. You can also tweak any of their event website templates to suit your needs. Once you're happy with the design, connect your new website to Webflow’s CMS to manage your content.  Webflow integrates seamlessly with event management tools like Happyning, which allows you to create personal events, manage guests and send out invites via SMS. Other key features include: CSS-based class system for making style changes across multiple elements Content management tools SEO tools and ecommerce features Pricing:  Free with limited features. Paid plans start at $14 per month. 04. Zoho Sites Zoho Sites has an intuitive drag-and-drop interface that helps you design a professional event website without having any coding knowledge. Even beginners can get their website up and running quickly, thanks to its collection of customizable templates. The platform also has a robust built-in SEO tool that generates comprehensive SEO reports, analyzes keyword density, creates automatic sitemaps and more. These features help your event website rank better on search engines, making it easier for potential attendees to find your event online. Other features include: Seamless integration with Zoho tools like Zoho CRM, forms and campaigns Sites for creating a community for your brand Mega menu that simplifies website navigation Pricing:  15-day free trial. Paid plans start at $5 per site/month. 05. Carrd Carrd is a platform you can use to build a one-page website for pretty much anything, including events. You can also learn how to build your website from scratch  or choose from one of its templates. It's particularly user-friendly when it comes to forms. You can easily add contact and signup forms to your website, which are perfect for gathering RSVPs and collecting feedback directly on your event page. Other features include: Embed custom codes and widgets from third-party apps like PayPal, Stripe, Typeform and more. Add Google Analytics tracking ID Publish websites to your custom domains with full SSL support Pricing:  Free with limited features. Paid plans start at $9 per year. 06. Jimdo Jimdo offers an AI-driven website builder that speeds up the creation process with tailored suggestions that match your specific needs. It also provides responsive website templates that fit any event—from corporate conferences to community gatherings and personal celebrations. Additionally, Jimdo has a built-in booking tool. With this functionality, visitors can make event bookings directly on your website. Other features include: Social media integration Custom domains  SEO tools Pricing:  Free with limited features. Paid plans start at $11 per month. 07. InEvent InEvent is an event management solution for marketers. Its intuitive drag-and-drop editor allows you to learn how to create a professional website  without writing a single line of code. It also offers many customization options and features for adding content, such as images, text, videos and contact forms to your website. Other features include: Registration software for events Custom email builder and automation tools to promote events Event appointment scheduling Pricing:  No free plans. Paid plans start at $6,000 for one event. Editor's note: All prices were updated as of December 30th, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. What to look for in an event website builder Here’s what you should look for when searching for an ideal event website builder: Ease of use : Look for website builders with drag-and-drop editors  and simple interfaces so that even non-tech-savvy team members can use them. Customizable templates : Find a builder with various event templates  you can easily tweak to match your branding and style. Mobile optimization : Make sure the website builder helps you create a website that works well on mobile devices, tablets and desktops. This way, people can access your event details from anywhere. Event management tools : To keep everything organized, you’ll need tools like ticketing, RSVP management, custom registration forms and automated email notifications. Integration capabilities : Choose a builder that integrates seamlessly with third-party apps like payment processors, social media platforms and marketing tools to streamline your event management. SEO and marketing features : SEO  and marketing tools help you promote your event and get noticed. Look for features like email marketing , social media sharing and analytics . Support and resources : Reliable customer support and plenty of resources, such as tutorials and FAQs, can be lifesavers if you encounter any issues. Read more: Essential parts of a website How to plan a website How long does it take to build a website? Website layout ideas Is Wix good for event planners? Wix is a strong fit for event planners thanks to its flexibility, visual focus and reliable infrastructure. With a wide range of fully customizable templates designed for events, planners can start with layouts that already support real business needs, from showcasing different event types to highlighting services, timelines and galleries. These industry-specific templates are easy to adapt, making it simple to present weddings, corporate events or private celebrations under one cohesive brand. Beyond design, Wix includes the infrastructure event planners need to run their business online. Web hosting, security, performance and domains are built in and managed for you, helping your site stay fast and dependable during high-traffic moments like event launches or RSVP deadlines. The free AI website builder helps planners get started quickly by generating a tailored site structure, while still allowing full creative control as your business grows. Explore more event websites . Best event website builders FAQ Is the Wix Events app free? Yes, the Wix Events app is free. You can add it to your Wix website and host and showcase your events online. How do you create a temporary website for an event? Creating a temporary website for your event is easy with Wix, which offers templates with schedules, RSVP forms and ticket sales. These sites exist just for the event, so you can share key details without long-term upkeep. Customize the template with your branding, add a registration or ticketing system and promote via email and social media. After the event, you can take the site offline or repurpose it for future events. What makes a good event website? A good event website clearly presents all essential details like date, time, location and agenda, making it easy for attendees to understand what to expect. It includes tools for registration, ticketing and RSVPs, streamlining event management. The site should be visually engaging, mobile-friendly and reflect your event’s branding to leave a strong impression. Bonus features like social sharing, email campaigns and live updates help boost attendance and keep participants connected.

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