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As an ecommerce business owner when demand exceeds supply, pre-orders are the way to go. Pre-ordering offers a whole new way of marketing your products, gauging excitement, and making decisions around restocking or manufacturing products. Of course, a pre-order strategy needs to be done tastefully. The last thing you want to do is scare off customers by having too   many out-of-stock items on your eCommerce website design . Between knowing when to add a pre-order button to your store, prepping your inventory flows, and picking manufacturers to work with—there’s a lot to consider before you pull the trigger on this type of strategy. Keep reading for tips on how to offer pre-orders and make this strategy work for your business. What is an eCommerce pre-order? An eCommerce pre-order is when an online store puts an item up for sale when it’s not currently in stock. Pre-ordered products can be purchased and paid for in advance, and typically have an availability date attached to them. Or, shoppers may be billed when the item is shipped. Why should you allow pre-ordering? You might consider a pre-ordering strategy for your ecommerce business for several reasons: To market a new product before it's released. For example, many book or video game publishers run pre-sale campaigns to create buzz around new titles. This helps to create a sense of urgency among buyers who want to be the first to receive new items. Pre-order campaigns can be timed to coincide with dates or events (e.g., pre-order in time for spring), and can become the focal point of marketing campaigns. To retain customers (enable backorders).  If you have a trending product that goes out of stock quickly, pre-orders can help you to retain the sale even when inventory drops to zero. To spice up your offer, you could even guarantee special pricing for shoppers who take advantage of pre-order offers. Pre-orders additionally help to reduce wait times for high-demand products, ensuring that your customer will receive an item as soon as it becomes available and doesn’t have to check back into your site to place an order. To fund products in development.  Crowdfunding platforms like Kickstarter connect creators with individuals who are willing to pledge money towards their ideas. Backers can, in turn, look forward to receiving the product as soon as it’s developed. Similarly, you may lean on a pre-order strategy if you’re looking to validate a new product idea or to test new product variations (e.g., colors, sizes, scents) prior to committing fully to a new product line. To help with cash flow. The typical manufacturing process takes anywhere between 30 to 60 days. During this time, you’re likely communicating with multiple suppliers, receiving samples (in the case of a new product), and preparing orders for shipping. To keep money coming in as you’re burning through cash and time, you may choose to accept pre-orders on your items. To sample demand . Pre-orders provide two key benefits to store owners who must plan for purchases ahead of each season. First, they help you understand the demand for a given product. Are bento lunch boxes going to be the hot item for this school season or are eco-friendly bamboo lunch bags a better investment? Pre-orders also provide a reliable source of sales revenue. These two benefits work together to help online store owners plan and fund their purchases simultaneously. When is the right time to offer pre-orders? You could offer pre-orders at any stage of your business’s growth. From the time you offer your first items, to the time you expand to new channels and countries, pre-orders can keep sales coming through the door. Read Also: How to start a business Here are a few examples of when you may choose to launch a pre-ordering button. When offering a new product on your website.  If you’re rolling out a new product, pre-orders can help you gauge interest, generate income while the product is in production, and inform your website visitors about the item’s pending availability. Keep in mind that you’ll need to find a reliable manufacturer  for your product idea—one that delivers on quality, timing, and communication. You have customers waiting for their items and your reputation depends on delivering the goods in a reasonable time. Be sure to also promote your new products with attractive eCommerce merchandising methods. When offering VIP customers first access to limited-edition products.  You can allow your top customers to call dibs on new or high-demand items before they’re released to the public. This is a great way to foster brand loyalty  and to incentivize shoppers to join your email list or loyalty program. It also gives you the opportunity to promote popular products in advance, while helping you plan for how much of the item to order. When combining pre-orders with discounts or promotions. Offering pre-orders in combination with promotions and price discounts  can help to motivate buyers to take action, even when your product is out of stock. This approach works particularly well when tied to an event, holiday, or season and can be communicated via your website, social media accounts, email, and ad campaigns. Read more: Discount pricing strategies When testing a new product. Test a product’s viability before committing your resources to a full product launch. You could launch a “coming soon” landing page to sample interest, and to slowly roll out your products. You can—in a sense—buy time to address any supply chain issues (which are inherent to any new product release) and/or set realistic expectations with customers prior to fully rolling out your product. A few cautionary tips when using pre orders A note of caution—it’s not advisable to offer pre-ordering when the availability date of an item is extremely uncertain or unknown. In this case, an alternative to pre-orders could be to enable shoppers to sign up for an email or text alert that notifies them when the item is back in stock. Furthermore, when implementing pre-orders on your website, it’s important to clearly communicate the entire process to your customers. This includes notifying existing customers when pre-orders are available and the status of your products after they purchase your products. Some important details you’ll want to communicate with your buyers: Estimated shipping date Their payment options (covered in the next section) Terms and conditions associated with pre-orders Order cancellation policy, complete with an easy way for customers to cancel pre-orders if necessary Choosing the right eCommerce pre-order method When offering pre-orders on your website, there are several payment schedules that you can offer. Pay now:  This method requires payment at the time of purchase, but shipping is deferred until the product becomes available. This is the most popular type of pre-order for obvious reasons—it enables store owners to earn revenue before the item is available to be shipped. It’s also easy to set up if you already have an online payment solution  set up. However, if you sell internationally, you’ll want to check for any red tape regarding payments. Some countries forbid the sale of out-of-stock items, so you’d have to default to “pay later” in these instances. Pay later:  In this scenario, the customer promises to pay for your product at the time of shipping. Both the buyer and seller can typically cancel a “pay later” order if desired, so you’ll have to plan for excess inventory if there are a lot of cancellations. Crowdfunding:   Crowdfunding  is a popular option if your business is creating a new product and requires capital for the manufacturing process. Customers often commit to sending you money even if a product isn’t guaranteed, and look towards receiving rewards, equity, or the final product (if and when it’s built) in return. This approach isn’t standard for the typical eCommerce types of businesses . Benefits of using pre-orders for your eCommerce business Pre-orders can be an effective strategy for your eCommerce business and for several reasons. We've put together some of the main ones, to help you understand if they're a good strategy for your business. Better cash flow management:  Pre-orders can improve your cash flow by securing upfront revenue on the promise of goods being shipped once they're available. This can be helpful in managing production costs and other operational expenses. Just be sure to manage your pre-order and inventory effectively so customer do get what they ordered. Demand insights:  By offering products for pre-order, you can gauge customer interest and forecast demand accurately. This can help avoid overproduction or stockouts. Build anticipation:  Pre-orders can create a sense of anticipation and excitement about your product among your customers, which is a good promotion in itself. You can also use it in your marketing, to build excitement and potential new orders. If pre-orders are combined with a sense of limited availability, they can create a sense of urgency among customers and speed up the buying decision process. Customer loyalty: Customers who pre-order products are likely to be your most loyal ones. They trust your brand enough to commit to buying a product before it's even available. These are then customers who should be segmented and wooed with different promotions throughout the year. Delivery flexibility:  For items that aren’t needed immediately (like books, non-seasonal clothing), pre-orders allow you as the retailer to better plan your delivery schedules and manage your inventory more effectively. How do pre-orders work with Wix eCommerce? Wix's eCommerce platform offers a native solution for accepting pre-orders or backorders on your products. Click a product to edit from your Wix eCommerce dashboard. Click the Pre-order toggle to display a pre-order button on your listing. This button will appear whenever inventory reaches zero for your active product listing. Customize your pre-order message, i.e., the short blurb that customers will see when your item is out of stock. As an example, you could provide an estimated date for when your product will be back in stock. (Optional) Limit how many pre-orders a single customer can request of your item. Note: Any pre-orders made through Wix eCommerce will require immediate payment. When you receive a pre-order, make sure to follow up with a thank you email  that reiterates that this is a pre-order purchase. Communicate as much information as possible and follow up regularly to keep your customers at ease. You can integrate your favorite email marketing  app with Wix, keeping customer info, order status, and inventory data in sync. Using the Wix editor, you can also spin up “coming soon” pages or bespoke product pages to further incentivize purchases.

Turn your ideas into a website you love with Wix → Is Wix free? Yes, and in this article we’re going to break down what that means when it comes to learning how to create a site for free . We’ll also explore building beyond a free website and explore what Wix’s paid plans offer as well.  Known for its intuitive drag-and-drop editor, Wix allows users to learn how to create a professional website without extensive technical skills. This has long made it an attractive (and affordable) option for businesses of all sizes. Its  Premium plans have also made it possible to access more advanced features for building a website or scaling business without breaking the bank. Let's explore more. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: Is Wix really free? Yes, and here’s how Yes, you can build and publish a website on Wix completely free. The free plan gives you access to the full Wix Editor, customizable templates and essential features to launch a website. It’s a solid starting point for personal projects, portfolios or early-stage businesses testing the waters. As your needs grow, you might choose to upgrade. Wix’s paid plans unlock more functionality—like connecting your own domain, removing Wix branding, expanding storage, accepting payments and collaborating with teammates. Here’s a breakdown of what each plan offers so you can pick the one that fits your goals. Plan A peek at what's included Price Free forever Build a site with Wix branding and a wixsite.com domain, plus access core features. $0/month Light Connect a custom domain, remove Wix ads, get 2 GB of storage and basic marketing tools. $17/month Core Get 50 GB of storage, a free domain for one year, basic eCommerce features, basic marketing suite and up to five collaborators. $29/month Business Get 100 GB of storage, standard eCommerce features, standard marketing suite and up to 10 collaborators. $39/month Business Elite Get unlimited storage, advanced eCommerce, advanced marketing suite and up to 100 collaborators. $159/month Editor's note: Plans and pricing are current as of the time of this writing. They are subject to change at any time. So, how is Wix free again? You can build a website completely for free with Wix, and get access to its limited set of free features for as long as you'd like. To start, just: Go to the Wix.com signup page Choose how you want to register and enter your details Click "Sign Up" You can have up to 999 free Wix sites. What does a free Wix website include? Free Wix site, with up to 500 MB of storage and up to 1 GB bandwidth.  Access to and use of over 2,000 pre-designed, customizable website templates (this includes templates by industry too — eCommerce website templates, construction website templates , beauty website templates and more).  Design features like custom color palettes and vector art.  You’ll also get access to an extensive library of images and videos to use in your website design .  Business tools, including SEO built-in features, CMS and email marketing .  Free, secure and reliable web hosting.   Enterprise-grade website security , including free SSL certificate . Hundreds of apps to choose from in the Wix App Market , many of which can be added to your site for free.  Automatic mobile optimization of your free site plus access to the Wix mobile app and the ability to create a free member’s app for your website. An extensive help center.   Learn more: How to make a website from scratch What are the limitations of a free plan? There are several known limitations of any free website building plan. Some of these include: With limited bandwidth and storage, this option works best for sites that don’t need to handle heavy traffic or large amounts of content. Non-customizable free domain name , e.g., siteprefix.wixsite.com/siteaddress . If your business branding is important to you in the long term, it's worth investing in a customized domain name, which is free for the first year with a Wix Premium plan. Wix branding (and sometimes ads) on your site. No access to widely used analytics tools, such as Google Analytics — which you can connect to with a paid plan. No eCommerce functionality or way to take payments, so if you’re planning to sell online, you’ll need a paid plan. Beyond a free website, what are Wix’s paid plans? Wix offers a variety of pricing plans designed to cater to different business needs and budgets. Understanding these options will help you choose the most suitable plan for your website. Paid Wix plans (a.k.a. "Premium plans") include a custom domain (free for the first year), 24/7 Wix Customer Care and the removal of Wix branding. Here's a glimpse at other benefits that are included with each plan. For a full list of features, check out Wix's pricing page. Light plan 2 collaborators 2 GB of storage 4 lead-capture forms Google Ads with Wix Price : $17/month Core 5 site collaborators 50 GB of storage Basic marketing suite Accept payments Basic eCommerce functionality Price: $29/month Business 100 GB of storage Standard marketing suite Standard eCommerce functionality 10 site collaborators Price : $39/month Business elite Unlimited storage space Advanced marketing suite Advanced eCommerce functionality Advanced developer platform 100 site collaborators Price: $159/month How to choose the right Wix plan The right Wix plan depends on your type of business and/or website goals. Are you just showing off a portfolio or looking to build a simple landing page? Then a free or Light plan might be enough. But if you want to sell online or accept online bookings, you'll need a Core plan or higher tier. You can find the full list of per-plan features on the Wix pricing plan. You can try any plan and if it's not for you, cancel within 14 days to get a full refund. You can upgrade or downgrade your plan at any time. Steps for getting started Getting started with Wix is a straightforward process that involves signing up and selecting the plan that best suits your business needs. Sign up to Wix: To begin, visit Wix and create an account. You can sign up using your email address or through an existing Google or Facebook account. Explore the Editor : Once registered, you can access the Wix Editor, which allows you to design and customize your website. At this point, you can even try making a free site using the AI website builder or one of Wix's 2,000+ website templates . Choose the right plan : Consider your business goals and budget when selecting a plan. If you're just starting, you might opt to keep using the free plan to explore Wix's capabilities. However, if you require more advanced features or wish to remove ads, you can upgrade to a Premium plan at any point. Learn more: Why use Wix? Is Wix good for website building? Website building lessons When should I create a free website? Free websites are ideal if you're testing a business idea, thinking of turning a hobby into a business or building a personal portfolio website . They’re especially useful for students working on school projects, community groups sharing info or artists just starting out (as examples). Free sites also work well for temporary projects, personal blogs or any time you want to validate an idea. Learn more: How to start a blog When to opt for a paid website plan? If you're launching a professional business or require advanced website features for whatever reason, a free website might not be enough. In most cases, you'll need a paid website plan if you're: Starting a (serious) business (e.g., creating an eCommerce website design or online store ) Accepting online payments of any kind Accepting online bookings of any kind Building a long-term brand Expecting lots of traffic to your site Planning to have multiple team members work on your site or within the editor Is Wix free? FAQ Can I upgrade from free to paid later with Wix, without losing my work? Yes, and with the following: All content transfers automatically Design remains intact Easy one-click upgrade No rebuild required Apps/features instantly activate Domain can be connected immediately Analytics become available Is Wix free forever or is there a time limit? There's no time limit. You can keep your free website for as long as you need it. Does Wix include free hosting? All Wix sites include free hosting, regardless of whether you build with a free or paid plan. How much does Wix cost? Building a site with Wix ranges from $0 (with a free site) to $159 per month (though paid plans start at $17 a month). Do you get a free domain name with Wix? If you make a free site you'll get a non-customizable URL for your website. If you choose a paid plan, you can get a custom URL for free for the first year.

Up there with today's most controversial topics, from climate change to data privacy, is the grave issue of Comic Sans. Yes, my friends, I am indeed referring to that seemingly innocent typeface that has, for over twenty years, been at the core of much dispute, particularly among designers and typographers. Making an appearance in website design , birthday cards, warning signs, formal letters and more, Comic Sans has gone through quite a journey since its initial release in the mid ‘90s. But the question remains: why do people hate Comic Sans so very, very much? In this article, we’ll take a look at the origins of this notorious typeface, examining its history and the way people’s perceptions of it have changed over time - why it's not often chosen as a best font for websites or in website redesign , as well as the link between Comic Sans and dyslexia: The history of Comic Sans The story begins in Microsoft’s offices back in 1994. The company was about to release Microsoft Bob, a user-friendly interface for their operating systems in which a friendly yellow dog (a.k.a. Rover) guides the user with helpful tips that pop up in a speech bubble. When font designer Vinnie Connare saw they were using Times New Roman in the speech bubbles, he disapproved, famously saying “Dogs don’t talk like that.” He felt that the interface’s typography needed to better match the context. Vinnie wanted to create an inviting, unthreatening typeface that would evoke fun and play. Taking inspiration from comic books, he spent three days creating a draft of what would later become Comic Sans. Due to technical reasons, Comic Sans didn’t end up being used for Microsoft Bob. However, it was later made available in the Windows 95 operating system, enabling people worldwide to use Comic Sans to their hearts’ content. The typeface became increasingly popular in both general and web design, popping up everywhere from signs to emails and even business cards. What was initially designed as a playful, lighthearted font was being implemented in contexts that were far off from its original purpose. Its cheerful appearance made it a somewhat inappropriate choice in certain contexts, like the sides of ambulances or warning signs, especially when used in conjunction with excessive exclamation points and underlining. Learn more: What is web design? Why do people hate Comic Sans? Somewhere in between one too many wedding invitations printed in Comic Sans and its use on a defibrillator ( true story ), the extensive misuse of this typeface had taken its toll on designers worldwide. It seems that Vinnie Connare himself wouldn’t approve of these uses, mentioning in an interview for The Guardian that “type should do exactly what it’s intended to do.” Gradually, Comic Sans became the object of much ridicule. Another more recent event in the world of Comic Sans occurred when John Dowd, former Trump attorney, wrote a legal letter representing two of Rudy Giuliani’s associates in - you guessed it - Comic Sans. This scandalous act brought on outrage throughout the world, and not just amongst designers . The notorious typeface trended on Twitter, bringing it to the forefront of public attention once again. Whether John Dowd wanted to “subtly” mock the issue at hand by using a clearly inappropriate typeface, or he is simply a fan of Comic Sans, his motive remains unclear. What can be said, though, is that typography definitely holds a certain power over us, and is apparently not something to be taken lightly. Graphic designer couple David and Holly Combs know all about that. They fell in love over their shared hatred for the typeface. After being asked to create an entire gallery guide in Comic Sans, the duo decided it was time to ban the font altogether, claiming it was a “blight on the landscape of typography.” The ‘Ban Comic Sans’ movement certainly indicates the gravity with which typography is perceived. The couple are strong believers in the power of typography, striving to call out inappropriate uses of typefaces. And indeed, web-safe fonts are important and choosing the right font for your website , CV or email is critical. Typography plays a huge part in the sensations evoked in a certain design. Whereas the impact of color psychology in design is fairly well known, typography still has some catching up to do. Comic Sans strikes again Like many things that were a big hit 25+ years ago (bell-bottoms, platform shoes and tattoo choker necklaces, for example), Comic Sans could well be on the brink of revival. In fact, since the Combs first launched their wildly successful campaign, things have changed. So much so that in 2019, the couple re-named the movement ‘Use Comic Sans.’ What started out as an inside joke meant for designers had simply gone too far. In May 2019, the couple posted on the movement’s Facebook page , saying “We were wrong. Ban the Ban and Use Comic Sans!” Perhaps it really is time for Comic Sans to join our other much-loved items from the ‘90s and make a return. After all, it seems that the ‘90s have made a comeback in areas other than fashion. These kinds of retro aesthetics are cropping up in various design fields, from graphic design magazines to some of the best websites out there. Comic Sans and dyslexia While Comic Sans has been poked fun of from every possible angle, there’s one thing that cannot be denied. As opposed to many other fonts chosen to cover our newspapers, websites and various interfaces, Comic Sans is a recommended font for dyslexic readers, as listed in several dyslexia organizations. Comic Sans meets almost all the requirements of dyslexic readers, such as good letter spacing and differentiation between similar letters and numbers (for example capital I, lowercase l and the digit 1). In fact, disability advocate and design strategist Liz Jackson, speaks of Comic Sans in relation to inclusive design. In April 2019, she launched the ‘ Comic Sans Take Over ,’ urging brands that want to “engage in disability as a creative practice” to adapt their logo design by swapping their logo font to Comic Sans. Shifting public opinion on a font so loaded with history and ridicule is not an easy task, but when paired with such a strong backbone, Liz Jackson shows us it’s possible. What’s ironic in this whole Comic Sans story is that Vinnie Connare never really took it too seriously. While the world was at war, Connare says that it never bothered him, holding true to his belief that “People who don't like Comic Sans don't know anything about design. They don't understand that in design you have a brief.” And clearly, Comic Sans matched the brief. Learn more about how to make a website with our extensive guide.

Build your website in minutes, try Wix for free today → Building a website for your service business doesn’t have to be complicated or cost you a fortune. With design tools like Wix's website builder  and AI website builder , you can create a professional site without breaking a sweat. But with so many website creators available, how do you know which one is the right fit for your business? In this guide, we’ll cover some of the best website builders for service businesses and also show you how to build a website from scratch . Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is the best website builder for a service business? The best website builder for your service business ultimately depends on your specific needs.  However, Wix consistently stands out with a robust editor, industry-specific templates and tools like scheduling software and SEO features to help you manage your bookings and boost visibility. The best website builders for service businesses at a glance  Finding the right website builder for your service business can make all the difference in attracting customers and growing your brand. Regardless of what your service business is, you need a builder that’s easy to use, supports your day-to-day operations and offers professional designs and tools to help you manage your business online.  Website builder Best feature Pricing Wix Endless customization options and business tools Free plan available; paid plans start at $17/month Squarespace Modern templates for branding 14-day free trial; paid plans start at $16/month Jimdo Easy-to-follow setup Free plan available; paid plans start at $11/month Weebly Practical tools for selling  Free plan available; paid plans start at $10/month Yola Clean and easy editor Free plan available; paid plans start at $9.95/month Webnode Easy multilingual support Free plan available; paid plans start at $4.50/month Editor's note: The information presented in this article is true as of November 25th, 2025, unless mentioned otherwise. Best website builders for service businesses Wix Squarespace Jimdo Weebly Yola Webnode 01. Wix Wix is hands-down one of the best drag-and-drop website builders for service businesses. With 800+ customizable website templates  designed for different industries, you can easily build a site that reflects your brand and the services you provide. The website builder also comes with built-in SEO tools  to improve your site’s visibility on search engines. That way, potential customers can easily find your business. Plus, security features like automatic SSL, HTTPS and anti-DDoS measures help protect your website from cyberattacks. While the free plan has all the tools you need to create and maintain your website, Wix premium plans  offer industry-specific business solutions, like scheduling software  to manage your bookings, payments and more from one place. Additional features Wix provides to service businesses include: Business phone  for US and Canada users Business card maker Business email Invoice generator Logo maker Pricing:  Free plan available. Paid plans start at $17 per month. 02. Squarespace Squarespace is a great business website builder for service providers like photographers, consultants and fitness trainers. Its mobile-optimized templa tes give you a great starting point, and the drag-and-drop builder makes it easy to customize elements to fit your brand.  The platform also offers advanced SEO features and marketing tools, so you can get your business in front of the right people and grow your audience. In addition, Squarespace integrates with Acuity Scheduling to simplify appointment booking. As a result, you can: Send automated appointment follow-ups with emails and text messages Show when you're available with online appointments Offer secure payment options Create receipts and invoices Pricing:  14-day free trial. Paid plans start at $16 per month. Learn more: Business website cost 03. Jimdo Jimdo is a premium website builder that professionals like doctors, real estate agents, coaches and musicians ca n use to create a business website . With a wide range of templates and design tools, the builder simplifies the website creation process for those who don't have any coding experience.  Jimdo also provides an online booking tool on its higher-tier plans that makes it easy for customers to schedule appointments directly on your website. To help your business get discovered, Jimdo has built-in SEO tools to optimize your site for search engines. Its Business Listing feature automatically syncs your business information across online listing platforms so your business always has accurate and up-to-date info across the web. Pricing:  Free plan available. Paid plans start at $11 per month. 04. Weebly Weebly is a website builder with a clean interface that lets you create a responsive website to showcase your services. The platform has different website themes and a beginner-friendly editor you can use to cr eate web pages  for d ifferent purposes, like highlighting your services or sharing testimonials.  You also get free web hosting and security features like one-click SSL certificates and DDoS mitigation to protect your site from hackers. The free plan provides SEO and lead capture tools to grow your online presence and attract more customers. However, you need to upgrade to premium pricing plans to get more marketing features like pop-up notifications and advanced eCommerce insights. Pricing:  Free plan available. Paid plans start at $10 per month. 05. Yola Yola is a straightforward website builder that’s good for service businesses that want a no-fuss approach to getting online. Its platform offers professionally designed templates that you can customize to fit your business needs. Yola’s editor is beginner-friendly, allowing you to create a polished website without any technical skills. Yola’s paid plans also give you the tools to grow your business, like SEO features to help people find you on Google and social media integration to stay connected with your customers.  Pricing: Free plans available. Paid plans start at $9.95 per month.  06. Webnode Webnode is a versatile website builder for service-based businesses, with multilingual website support to help you reach customers in multiple regions. The website builder offers an AI builder or you can choose from sleek templates tailored to various industries and an easy-to-use editor for personalizing your site. Webnode’s plans include features like SEO tools and custom domains, making it an excellent choice for businesses that want to put professionalism front and center. Also, its designs make sure your site looks great on any device. Pricing:  Free plan available. Paid plans start at $4.50 per month. Editor's note: The information presented in this article is true as of November 25th, 2025, unless mentioned otherwise. What features should a website builder for service businesses have? Be fore picking a website builder to create your business website, check if it has the following website features : Easy-to-use design tools An easy-to-use builder allows you to create, edit and manage your website quickly, even if you’re not a tech expert.  Look for features like a drag-and-drop builder , simple website templates  and clear navigation to make the website design  process stress-free. That way, you can spend more time growing your business and less time worrying about designing your website. Booking and scheduling tools Scheduling tools are a must-have for any service business, as they let customers book appointments or services straight from your website.  A good website builder should offer an integrated booking system that syncs with your calendar to streamline your schedule and also avoid double bookings. Scalability and reliability Scalability  is important as your business needs a platform that can handle increased traffic and expanded services as it grows. Site reliability  is crucial too. Your website should be up and running whenever customers visit to increase the user experience.  A website builder like Wix offers free website hosting  with an uptime  of 99.99%, so you can be sure your site stays live even during traffic spikes. SEO and marketing tools SEO tools help you optimize your website so it ranks higher in search engine results. Pair that with marketing tools like email campaigns, social media integrations and analytics, and you will have everything you need to connect with your audience and grow your business. Mobile responsiveness Mobile responsiveness is non-negotiable when it comes to building a website for your service business. With 93.7% of people  aged 16 and older using smartphones to browse the internet, your website needs to look and work perfectly on smaller screens.  Although most website builders offer mobile-responsive designs, it’s always worth double-checking to make sure your site delivers a seamless experience for mobile users. Learn more: How to make a website mobile friendly How to make a website accessible Website security Website security  is a big deal when running a professional service business. It shows your customers that their personal information, like payment details or contact info, is in safe hands, which builds trust and credibility.  Look for website builders that offer fe atures like SSL certificates, anti-DDoS measures and malware scanning to protect your site from online threats. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix:  "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Factors to choose your service website builder When it comes to building a website for your service business, not every platform will check the right boxes. You’ll want a builder that’s easy to use, packed with the features your business needs and flexible enough to grow with you. Here are the key factors to look for: Ease of use:  Choose a builder with a simple, intuitive editor and ready-made templates so you can get your site up and running without any technical headaches. Service-specific features:  Your website should work for your business, not the other way around. Look for must-haves like online booking and scheduling, secure payment options, contact forms and tools to manage client information. Marketing and SEO tools:  A great website isn’t just about how it looks — it should help you get found too. Prioritize builders with built-in SEO tools, email marketing and social media integrations so you can easily promote your services and connect with new clients. Scalability: Think long-term. Your site should grow as your business grows, handling increased traffic, expanded services or additional features without needing a complete rebuild. Flexible pricing:  Whether you’re just getting started or scaling fast, your website builder should offer plans that match your budget and business goals. Bonus points for free trials and affordable upgrade options when you’re ready for more features. Design flexibility:  Your site should reflect your brand’s personality. Choose a builder that lets you customize fonts, colors, layouts and images so your website feels like you, not just another template. How to launch and optimize your website Let’s now look at how to create a professional website  for your service business:  Learn more: Types of websites How to make a business website  How long does it take to build a website ? Website launch checklist   01. Register a domain name Your domain name  is your online address, so it’s important to pick something simple, memorable and aligned with your brand. If you’re stuck, a domain name generator  can help spark ideas by suggesting creative options based on your business type.  Once you have a few ideas in mind, run a quick domain name search  to check if your preferred name is available. Learn more:  What is a domain name ? 02. Choose a website builder Once you’ve secured your custom domain name, the next step is to choose a website builder that fits your needs. As mentioned, a good website builder should have customization options and make it easy to design your site, even if you don’t have technical expertise. Take some time to explore your options, compare features and pick a platform that supports your business goals. Learn more: Best AI website builder  Best one-page website builders Free website builders  Cheap website builder  Personal website builders  Best website builders for trucking companies Best website builder for small business 03. Pick a template and customize it Templates give you a head start by providing a professional layout you can build on. So, choose one that matches your brand and can be easily tweaked to showcase your services.  Next, add your business logo, update color schemes and change fonts to align with your brand identity. Also, customize key sections like your homepage, service page and contact info to make sure everything reflects your business. Learn more: Best website designs How to design a logo 04. Track performance After your website goes live, it’s important to keep an eye on how it performs.  Tools like Wix Analytics  give you actionable insights into your website performance . This helps you know how visitors interact with your site, which pages they spend time on and where they might be dropping off. As a result, you can make smarter decision s when tweaking your website to get better results. Website builders for service businesses FAQ What is the best website builder for service businesses? The best website builder for service businesses is Wix. It offers unmatched customization, a wide range of templates and powerful business tools like booking systems. Whether you’re creating a salon, consulting or repair service website, Wix makes it easy to integrate scheduling and other essential features. Its flexibility ensures your site can grow with your business. How much does it cost to hire someone to build me a website? Hiring a professional to build a website can cost anywhere from $1,000 to $10,000 or more depending on design and functionality. Building it yourself with Wix is often a more cost-effective solution. You get full control over your site’s design and functionality plus the satisfaction of creating a website that matches your vision. How much does a service website cost? A basic service website typically costs between $500 and $5,000 with more advanced features or custom designs increasing the price. Building your own website with Wix can save you money while giving you all the tools needed for a professional functional site. Wix offers templates, booking systems and business features that make it easy to create a polished website without overspending. What is the best website builder for a small business? Wix is often considered the best website builder for small businesses due to its ease of use, customizable features and business-friendly tools like eCommerce and booking systems. Which website builder should I use to build a website for local businesses? Wix is an excellent choice for local businesses. It includes tools to optimize your site for local SEO, integrate Google Maps and add location-based features. With a drag-and-drop editor and customizable templates, you can create a website that reflects your brand and effectively reaches your local audience. Is Wix good for service businesses? Yes, absolutely. Wix works well for service businesses, largely because of its robust Wix Bookings integration. It allows clients to schedule appointments, book classes, and make secure payments directly on your site 24/7. Wix also comes with over 2000 website templates, organized by industry.

Ready to showcase your best work? Start building your portfolio → Building a freelan ce portfolio can be an exciting step in your career. It’s your opportunity to share your talent with the world and create a portfolio website that opens doors to new opportunities. The way you present your work can make all the difference—it’s your story, your skills and your personality all wrapped into one. Not sure how to start? Tools like a website builder or even an AI website builder can help you get up and running effortlessly. If you’ve always wanted to learn how to make a website from scratch , this is the perfect chance to put those ideas into action. This blog will walk you through how to make a portfolio that shows your uniqu e style and attracts your ideal clients. With a little creativity and the right tools, you’ll be setting yourself up for freelancing success in no time. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a freelance portfolio?  Your freelance portfolio is more than just a collection of work—it’s your secret weapon for attracting clients and landing jobs you’re excited about. A top-notch portfolio combines creativity with strategy, showing exactly what you bring to the table. But what is a professional portfolio , exactly? It’s a carefully created space that serves as a mix of resume and sales pitch. By presenting real-world examples of your work, it gives potential clients tangible proof of what you can do. Your portfolio builds trust and gives people confidence in your ability to deliver. The magic of a freelance portfolio isn’t limited to designers or writers—it’s for all freelancers. Photographers, consultants, developers, marketers and professionals across industries can benefit from creating one. To stand out, you need a clear plan for how to create a freelance website that feels authentic to your style and goals. Using one of the best website builders for freelancers can make the process easy while still giving you the flexibility to design something unique. If you're stuck on where to start, exploring the best portfolio websites can provide loads of inspiration. A strong portfolio isn’t just about individual projects; it’s about linking your talents with the goals your audience wants to achieve. By presenting your expertise in a way that speaks directly to potential clients, you’re making it easier for them to envision working with you—and turning more opportunities into wins. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix Learn more: Portfolio name ideas How to create a marketing portfolio How to create an animation portfolio How to make an engineering portfolio How to make a freelance portfolio Define your focus Choose the right platform Pick your best work Write captivating descriptions Include testimonials or case studies Keep your portfolio organized Add a personal touch Optimize your freelance portfolio for SEO Review and update regularly 01. Define your focus Start by identifying your niche or area of expertise. Are you a copywriter, graphic designer, photographer or marketer? Highlight the services you’re most passionate about and skilled at. This clarity helps you attract the right clients who are looking for someone with your unique abilities. Plus, a focused portfolio shows that you’re confident in what you offer. Explore top freelance websites to build your portfolio and grow your business. 02. Choose the right platform Choosing the right platform to build your freelance portfolio is a crucial step—and it can be easy when you know what to look for. Start with a platform that offers flexibility and simplicity. A drag and drop website builder is a great place to begin. Many also come with a variety of website templates and portfolio website templates , so you’re not starting from scratch. You’ll also want to consider scalability . While a small site might work for now, you may need room to grow in the future as you add more projects or services. For those just beginning, look into platforms offering free website hosting to keep things budget-friendly. Next, think about your portfolio’s domain name —it’s like the business card of your website. A custom domain makes your site look professional and easier for clients to remember. Don’t stress if you’re stuck brainstorming—use a domain name generator or a domain name search tool to land on a name that reflects your style and expertise. If you're stuck on how to host a website , most platforms guide you step-by-step through the setup process. From securing that perfect domain to designing with portfolio layouts , the right tools will help you go live quickly. The result? A professional, functional portfolio that lets your work shine and grows effortlessly with your career. You might also be interested in: Best AI website builders Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders Best website builders for musicians What is a domain ? 03. Pick your best work Choose your top projects. Quality trumps quantity here—you don’t need dozens of samples. Choose pieces that showcase not only your talents but also the kind of work you want to do more of. Include a mix of projects to demonstrate versatility while staying relevant to your niche. If you're just starting out, don’t worry, you can create personal projects or mock-ups that demonstrate your abilities until client work comes in. For example, you could design a fictional branding project or write a mock blog post for a theoretical client. These examples can still demonstrate your creativity and attention to detail while giving your portfolio a polished professional touch.  Get inspired: Writing portfolio examples Web design portfolios Social media portfolio Interior design portfolios Model portfolio Illustration portfolio Photography portfolios 04. Write captivating descriptions The work itself matters, but so does the story behind it. Add descriptions to each project that provide context. What was the client looking for? How did you solve their challenges? Be sure to include measurable results wherever possible—specifics like increased sales, conversions or engagement make a big impact. 05. Include testimonials or case studies Client testimonials are golden for building trust and credibility. If a past client has great things to say about working with you, ask if you can include their quotes. Alternatively, create short case studies that walk potential clients through your process and results. They’ll love seeing how you work. 06. Keep your portfolio organized Think of your portfolio website as a well-designed store. Make it easy for visitors to find what they’re looking for. Use clear sections for your work samples, an about us page and contact information. A clean layout makes a great first impression. 07. Add a personal touch Your freelance portfolio should reflect who you are—not just your professional skills but also your personality. Use an approachable tone in your bio, and consider including a professional photo. The more personal and genuine your portfolio feels, the more likely clients are to feel a connection. 08. Optimize your freelance portfolio for SEO Make your freelance portfolio easy to find—because being seen is half the battle. Start by using website SEO practices to boost your visibility. Include relevant keywords in your project descriptions, add alt text to images and structure your site with tools that enhance your SEO features . These small tweaks can make a big difference in helping search engines rank your site higher. One powerful way to increase traffic and share your expertise? Start a blog . Blogging allows you to create fresh, keyword-rich content regularly, keeping your site relevant and engaging. Not sure where to begin? Find resources on how to start a blog and make sure to focus on blog SEO techniques, like using targeted keywords, creating compelling titles and linking back to your portfolio pages. Choosing one of the best website builders for SEO can also give you an edge. Many platforms come equipped with built-in tools to guide you through optimizing your content and ensuring your site is search-engine friendly. Incorporate smart marketing strategies to extend your reach. Actively share your site link on social media, join online communities in your niche, and engage with potential clients. A portfolio designed for discovery doesn’t just sit quietly online—it works behind the scenes to attract opportunities and drive traffic to your work. "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." - Rebecca Tomasis, blog SEO team lead at Wix 09. Review and update regularly Your portfolio isn’t a one-and-done project. Treat it as a living document and update it frequently. Add new work, remove pieces that no longer fit your goals and tweak things based on the clients you want to attract. A current and polished portfolio always makes a stronger impact. By following these steps, you’ll create a portfolio that’s not only professional but also uniquely you. It’s your chance to show the world what you’re capable of—and connect with clients who’ll love working with you. Why you need a freelance portfolio A freelance portfolio is often the first impression potential clients get of your work—so make it count. It’s your chance to show off your skills, creativity and expertise, all while proving you’re ready to tackle their challenges with confidence. More than just a collection of projects, your portfolio tells a story. It showcases your style, approach and the top-notch work clients can expect from you. A strong portfolio sets you apart in a crowded market and builds trust by showing you can deliver results. Whether it’s design samples, case studies, or client testimonials, your portfolio is a powerful tool to win opportunities and grow your freelance career. Explore more: A CMO's tips for creating an online portfolio that beats referrals Website design Logo maker Business card maker How to make a fashion portfolio How to make a tattoo portfolio How to make an event planner portfolio How to make a game design portfolio Freelance portfolio examples built on Wix  01. Alyssa's Portfolio Alyssa's Portfolio features a straightforward design, allowing her work to take center stage. It has all the essentials, proving that even a starter site can define your personal brand and invite opportunities. For budding freelancers, this is a clear example of how starting small with a polished portfolio can still make a great impression. 02. Samantha Powers Copywriter Portfolio Samantha Powers ’ portfolio embraces simplicity, which puts the focus solely on their words. This clean design is perfect for a copywriter—it lets the content do the talking, creating an immediate connection with potential clients looking for compelling storytelling and copywriting expertise. 03. Liz Waite 3D Modeler Liz Waite ’s site demonstrates how to bring something technical to life online. The design has a professional yet approachable feel, perfectly suited to showcase expertise in 3D modeling. Even with minimal visible content, the structure suggests the portfolio can impress with dynamic, visual creations. 04. Rebecca Berry Stylist Portfolio Rebecca Berry 's portfolio leans into a bold personality, ideal for reflecting the flair of a creative stylist. Potential clients are drawn in by the promise of creativity and individuality, with a clean display of curated projects that ensure the work takes center stage. How to build a freelance portfolio FAQ How do I create a portfolio without freelance experience? If you’re just starting, include personal projects. Build examples that reflect the type of work you'd like to do for real clients. You can also create mock-ups or collaborate with peers to generate initial content. Highlight your skills by sharing related case studies or passion projects. Don’t forget to update your portfolio as you gain experience.  You can also include volunteer projects or collaborations to add credibility. What does a freelance portfolio website look like? It features a clean layout, minimal navigation and concise examples of work grouped by category or project. Be sure to keep it easy to browse on all devices. A professional bio and contact information are also essential. Include testimonials or feedback if available to build credibility.  How much money do I need to start a portfolio? You can start with a free plan on platforms like Wix. For more advanced features (like custom domain and extra features), costs can range from $5 to $20 per month. Either way, it’s a small investment that can lead to bigger freelance opportunities and a polished professional image. What is a freelancer portfolio? A freelancer portfolio is a curated collection of your work that demonstrates your skills, experience and unique style. Think of it as your online resume, but more engaging and visually driven. It gives potential clients a chance to see what you’ve done, how you work and what kind of results they can expect when hiring you. Whether through design samples, writing pieces or testimonials, the portfolio tells your professional story in a way that’s easy to browse and understand. How do I make a freelance portfolio from scratch? To build a portfolio from scratch, start by picking a platform like Wix and choosing a template that fits your profession. Add an "About Me" section where you briefly introduce yourself. Then, include examples of your work—start with mock projects, studies or personal creations if you’re new. Add descriptions for context, explaining your role and process. Finally, make sure there’s a contact page so clients can easily reach you. The key is to keep your portfolio organized, attractive and focused on what you want to offer. How do I write a portfolio description as a freelancer? Your portfolio description should be short but packed with impact. Introduce yourself with confidence and explain what you do in a way that feels approachable. Focus on the value you bring to clients—how your skills solve their problems or help their projects succeed. Use language that reflects your personality while staying professional. For example, “I’m a graphic designer specializing in branding. My goal is to work with you to create designs that resonate and help your business shine.” Is freelancing still profitable? Freelancing remains a profitable career path for those who are strategic, proactive and deliver quality work. While competition has grown, so has the demand for skilled freelancers in areas like design, writing, marketing, tech and more. The key to profitability is carving out your niche, building strong client relationships, and showcasing a portfolio that makes it easy for clients to trust you. By marketing yourself effectively and staying consistent, freelancing can certainly be a sustainable and rewarding choice. Learn more about how to make money as a freelancer to monetize your business.

Looking for the best way to build your website? Get started with Wix   → Building a business website is no longer the chore it used to be. In the past, learning how to create a website meant hiring a developer and a designer, or taking classes to learn how to do it on your own. Today, it's easier than ever. With the help of a website builder , you can achieve a polished and captivating website that appeals to your audience without needing to be a tech whiz or a design expert. In this guide, we'll explore the best website builders for small businesses that offer an array of customizable templates, intuitive drag-and-drop features and user-friendly interfaces to bridge the gap between your unique vision and technical know-how. Whether you run a boutique clothing business , a consulting firm or a local yoga studio, we'll show you the best tools for creating a business website that mirrors your brand's essence and captures the attention of your target audience. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: Best website builders for small businesses The best website builders for small businesses help you do more than just get online. They help you grow faster by improving credibility, conversions and customer trust. With the right platform, you can easily launch a professional website, streamline online sales, build stronger customer relationships and scale your business with tools designed to support marketing, bookings, eCommerce and long-term growth. Website builder Best for Key features Wix Most small businesses overall AI website builder, drag and drop editor, powerful eCommerce, bookings, marketing tools, analytics, SEO Squarespace Design focused businesses Beautiful templates, CMS tools, mobile responsive design, eCommerce Square Online Brick and mortar and POS users Built in payments, inventory sync, loyalty tools, eCommerce features, simple website setup Shopify Online stores and eCommerce brands Store builder, app integrations, analytics, secure checkout WordPress Customizable small business websites Themes, plugins, blogging tools, strong community 10Web AI Builder Fast AI powered website creation WordPress based system, speed optimization, SEO tools Pixpa Creatives and portfolios Portfolio layouts, digital file selling, simple management GoDaddy Beginners and service businesses Quick site setup, booking tools, SEO and marketing tools, templates Shift4Shop Growing eCommerce businesses Industry templates, SEO tools, unique pricing model Volusion Scalable online stores Store builder, CRM tools, video product features, SEO and marketing support Best website builders for small businesses Wix Squarespace Square Online Shopify WordPress 10Web AI Builder Pixpa GoDaddy Shift4Shop Volusion 01. Wix Wix is one of the best website builders for small businesses, whether you're starting a business for the first time or looking to scale an existing operation. In the very earliest stages of concepting, you can even use Wix’s free business name generator and logo maker to lay the foundation of your professional brand. As for creating a website, Wix’s AI website builder provides one of the simplest solutions for designing a site from head to toe. The AI will ask you about your business goals and design preferences before generating a site, complete with custom site copy, images and other core elements. It will even connect you with the back-office tools you need to get your business up and running. Note: you can always tweak your site or add more apps from your Wix account. Alternatively, pick from hundreds of ready-to-go business website templates  and online store templates . Learn how to make a business website with the help of built-in checklists and other AI tools at your disposal. Once you’ve got your website up and running, you can use a host of native tools and integrations to make day-to-day business operations easier. Sell products, services and accept online bookings effortlessly. Check out Wix's dropshipping website builder , or branch into additional revenue streams with print on demand services , online courses , digital downloads and live events. Plus, Wix enables multichannel selling on Amazon, eBay, Facebook and other leading platforms, all from your website dashboard. Consider using Wix's AI Custom Agent, a no-code solution that lets you build personalized AI agents without needing any technical expertise. Your custom agent can be built to work autonomously to drive business results. Some examples include, automatically reconnecting with inactive customers through targeted coupon emails, maintaining optimal inventory by tracking stock levels and contacting suppliers when needed, boosting sales of slower-moving products with intelligent discount rules and delivering actionable sales insights directly to your inbox. As a Wix user, you also get access to advanced analytics, inventory tracking, email marketing , social media management tools, advertising through Google, Facebook and Instagram, and more. Wondering if your business needs a website ? Check out some of the best business websites created with Wix for inspiration. Key Wix features Easy drag-and-drop website builder interface for uncomplicated website creation Comprehensive AI editor that can build you a professional website in minutes Fully control layouts, fonts, colors and more to match your brand Optimized for mobile users for a consistent experience Marketing tools, integrations, inventory management and analytics to help grow your business Access to hundreds of free and premium Wix market apps to integrate with your business SEO-friendly features , including an AI meta tag creator and an SEO Assistant that analyzes your website and creates a list of optimization suggestions Powerful eCommerce capabilities with built-in end-to-end merchant solutions 24/7 customer support Price Free and multi-solution premium plans available Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: How much does a website cost Ready to create a website? Sign up  with Wix and take our website builder for a test drive. 02. Squarespace Squarespace makes it easy to build a professional web presence right from the start. Select a professionally designed template and craft your site using powerful CMS tools. The Squarespace editor blends easy-to-use elements of both drag-and-drop and point-and-click interfaces, allowing you to easily incorporate your text, logo and photos throughout your site. Squarespace is versatile, with both website builder and online store functionality that enables you to sell products, plus facilitate service bookings and appointments. It supports various needs and budgets, offering plans for a variety of uses. Key features of Squarespace Modern templates designed by professionals Versatile content management system (CMS) Mobile-responsive templates eCommerce capabilities Intuitive and flexible website editor Price Plans start at $16 per month Learn more: Wix vs. Squarespace 03. Square Online Formerly known as Weebly, Square Online is a user-friendly website builder and eCommerce solution offered by Square to complement its payment processing service. It simplifies online business setup, allowing you to start with a free pre-configured website template. While the free plan offers basic editing features, additional elements like website analytics, advanced customization and the ability to connect a custom domain are available with a paid plan. Paid plans offer a range of eCommerce perks, including online booking, abandoned cart recovery, order status alerts and a customer loyalty program. Additionally, these plans provide responsive themes, inventory management for online and offline stores, multi-channel integration and compatibility with third-party apps. If you’re a high-volume seller, you can access real-time shipping rates and lower processing fees (2.6% + 30 cents) with a Premium plan. Key features of Square Online Seamless integration with Square for point-of-sale (POS) and inventory management Mobile-responsive templates Versatile eCommerce capabilities User-friendly website editor with a simple interface Price Free and premium plans available starting at $29 per month 04. Shopify Shopify is a popular choice for small businesses with its easy-to-navigate platform, user-friendly dashboard and robust eCommerce solution. Its basic drag-and-drop editor lets you customize an online store with a few simple clicks. Choose from a limited assortment of free templates, or opt for a paid theme starting at $150. Fortunately, Shopify lets you try any template before you purchase it; once purchased, you can publish your theme as a live website. Shopify's standout feature is its extensive third-party app repository, offering thousands of integrations to enhance your online store. Note, however, that many of these apps come at an additional cost. Shopify offers a three-day free trial (extendable to three months for $1), with three paid monthly plans catering to different needs and budgets. Key features of Shopify Dedicated eCommerce platform Responsive design with a consistent look and functionality on all devices Abundance of third-party apps to customize your store's features Built-in sales, marketing and analytics tools help boost your brand Price Plans start at $29 per month Learn more: Wix vs. Shopify 05. WordPress WordPress is a well-known website builder ideal for service providers and creatives aiming for a polished website. Rather than providing a lot of native functionality, WordPress relies on plugins to enhance your site. For instance, the WooCommerce plugin adds product listings and cart functionality to your WordPress site. Most hosting providers support WordPress with a basic monthly hosting plan, often including a free domain for the first year. WordPress's user-friendly interface simplifies website creation, editing and upkeep, making it a good choice for small businesses and new entrepreneurs. Key features of WordPress Wide assortment of free and premium themes to match your brand Integrates with a rich array of plugins for diverse purposes User-friendly interface and intuitive website dashboard Robust blogging platform Active community that continuously contributes to platform improvements Price Plans start at $4 per month 06. 10Web AI Builder 10Web combines AI with WordPress functionality for a hands-off approach to website creation. 10Web automates this process, resulting in high-performing sites in minutes. You can either create a site from scratch, or supply the AI Builder with a URL to your favorite existing website on WordPress, and watch it replicate the layout for you in minutes. This platform is ideal for business owners who are interested in using WordPress for their website CMS, but don’t necessarily want to hire a developer for a custom build—or they lack the know-how to do it themselves. 10Web's AI algorithm can be used to optimize speed, SEO and mobile responsiveness. Moreover, you gain access to over 50 premium WordPress plugins to further enhance your website's functionality. Key features of 10Web Utilize AI to swiftly build high-performing websites Replicates the design of admired sites on WordPress in minutes Access to premium WordPress plugins Price Plans start at $13 per month 07. Pixpa Pixpa is a compelling option for creating either an online portfolio or an online store. Whether you're an artist, entrepreneur, small business owner or photographer, Pixpa equips you with essential tools to effectively create and manage a website. Pixpa's eCommerce tools allow you to sell a variety of items, including physical products, services and digital files. For example, as a photographer, you can sell your images as downloads or prints. The platform supports popular payment gateways like Stripe, Razorpay, PayPal and others, and it features order and inventory management tools to streamline the sales process. Key features of Pixpa Allows you to sell products, services, digital files and images as prints or downloads Responsive design with support for a variety of devices Tools for order and inventory management Price Plans start at $3.60 per month 08. GoDaddy GoDaddy is a recognized leader in domain registration and offers a website building solution that's particularly favored by beginners due to its user-friendly features. You can use prebuilt templates by answering some simple questions about your business, then employ the drag-and-drop editor to customize your site. GoDaddy's appointment booking tool is a useful feature, especially for service-oriented businesses. Additionally, GoDaddy caters to specific industry needs and has a built-in library of stock photos. Beyond website creation, GoDaddy provides integrated social media, marketing and SEO tools, easily accessible through the editor or dashboard. Key features of GoDaddy No technical expertise needed to build and customize your site Marketing and SEO tools available to enhance your site's visibility Basic eCommerce capabilities Appointment booking tool for service-based businesses Price Free and premium plans starting at $9.99 per month Learn more: Wix vs. GoDaddy 09. Shift4Shop Shift4Shop's eCommerce solution offers a feature-rich website builder complete with product and order management systems, customer marketing tools and more. You can choose from over 100 professionally designed templates, each tailored to specific industries. These templates are mobile-friendly, SEO-friendly and highly customizable. Notably, Shift4Shop offers an unlimited, enterprise-grade plan for $0 per month when you process a minimum of $500 per month through the Shift4 payment solution; otherwise, new customer plans with PayPal begin at $29 per month. Key features of Shift4Shop Turnkey eCommerce solution Industry-specific templates that are mobile- and SEO-friendly Intuitive web design tool Innovative pricing model for enterprise solutions Price Free for businesses that process at least $1000 per month; starting at $39 per month for new customers only 10. Volusion Volusion presents a comprehensive online selling platform designed to facilitate all stages of your store, from creation to management and expansion. Non-technical users can appreciate its intuitive eCommerce website builder and content editor, making modifications to your online store quick and easy. Volusion includes distinctive capabilities, such as product video options, allowing you to share more detailed information about the items you sell. You can also expand and scale your business with built-in SEO tools and email marketing support with a customer relationship manager (CRM) system. Key features of Volusion All-in-one solution for creating, managing and expanding online stores Intuitive content editor Lets users add videos (e.g., product demonstrations) to online stores Price Plans start at $35 per month Editor’s note: all prices are current as of March 25, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Top website features small businesses need Core features your small business website can’t do without A great small business website starts with the basics. Mobile-friendly design is a must since more customers browse on their phones, and a poorly optimized site can lose you sales. A built-in content management system (CMS) is super helpful so you can easily update your site without needing coding skills. Look for tools that let you add customizable contact forms to make it simple for customers to reach out or book services. Integrations with email marketing tools or embedding your Instagram feed keep your audience engaged. If you're offering transactions, secure payment options like PayPal, Stripe or Apple Pay are essential. Learn more: How does an AI website builder work Local business website features that drive results Local businesses benefit from features like map integration, such as Google Maps, to help customers find you. Showing customer reviews from platforms like Yelp or Google builds trust and improves local search rankings. If your business relies on appointments, an online booking system is a game changer. Integrating Google My Business enhances local SEO, making it easier for nearby customers to discover your services. Learn more: How to make a booking website Ecommerce website features that convert visitors into buyers If you are looking how to make an eCommerce website , a smooth and fast checkout process is crucial. Secure payment options and customizable product pages with detailed descriptions, great images and customer reviews help boost buyer confidence. A good website builder with tools like inventory management , order tracking, discount code creation and analytics dashboards makes managing products and sales easier. These features work together to create a seamless shopping experience for your customers. Learn more: How to accept secure online payments with Wix Must-have elements for service-based business websites Service-based businesses need tools that make booking simple and save time. Platforms like Square Appointments or booking systems from Wix make scheduling easy. Clients can check availability in real time and book directly. Features like calendar syncing, adjustable time slots and buffer times between appointments help avoid overlaps. Automated email or SMS reminders reduce no-shows and keep everything on track. Options to reschedule or cancel appointments give flexibility and improve customer satisfaction. Adding contact forms for custom requests and a testimonials section builds trust, while linking social media profiles makes it easy for clients to connect with your business. Features for portfolio and personal brand websites Personal brand and portfolio websites should make a strong visual impact. Customizable templates with clean and sleek layouts keep navigation easy and visitors engaged. Modern touches like animations can make your site feel more dynamic and interactive. Parallax scrolling , where the background moves slower than the foreground, adds a polished, professional vibe. Hover effects on buttons or images give subtle feedback that makes browsing smoother. Your site should also include galleries or carousels to feature high-quality images, videos or case studies. Just be sure these features are optimized for fast loading so your visitors don’t lose interest. Learn more: How to create a portfolio website How to choose a small business website builder Choosing the right website builder for your small business is crucial as it can significantly impact your online presence and business success. Here are some tips to help you choose the best small business website builder: Identify your needs : Before you start looking for website builders, outline your specific requirements. Consider factors such as the type of website you need (e.g., eCommerce, portfolio, blog), features you require (e.g., online store, appointment booking, contact forms), scalability and budget. Easy to use : Opt for a website builder that offers an intuitive and user-friendly interface, especially if you're not tech-savvy. Look for drag-and-drop editors, pre-designed templates and easy customization options that allow you to build and update your website without coding knowledge. Customization options : Your website should reflect your brand, which means it’s important to choose a builder that offers design flexibility. Assess the selection of templates and the level of design flexibility offered by the website builder. Choose a platform that provides professionally designed templates that align with your brand aesthetics and allow customization to make your website unique. Mobile responsiveness : Ensure that the website builder you choose offers mobile-responsive templates. With the increasing use of mobile devices, it's essential that your website looks and functions well on smartphones and tablets, providing a seamless user experience across all devices. You can build a fully responsive website on Wix Studio , for example. Features and integrations : Consider the features and integrations offered by the website builder. Depending on your business needs, you may require features such as eCommerce functionality, SEO tools , analytics, social media integration and third-party app integrations. Make sure the platform supports the features you need to grow your business. Support: Strong customer support and a reliable platform make all the difference, especially when you’re running a business. Choose a website builder that provides responsive customer service through multiple channels like chat, email or phone. Wix offers robust help through both guides and live support options. Speed: Website speed plays a crucial role in both user experience and search engine visibility. A slow website can frustrate users, leading to higher bounce rates and negatively impact your SEO ranking. When selecting a website builder, look for platforms known for fast load times or those that offer built-in performance optimizations. Wix provides tools to enhance speed, such as automatic image compression and responsive design. Learn more: Small business website statistics Best builders for small business FAQ What is the best website builder for a small business? The best website builder for your small business will depend very much on your needs. You can go with an all-around platform, like Wix or work with a web developer and designer. How much does it cost to build a small business website? Generally, to build a small business website you'll need to select a premium plan from a website build, in order to make sure you can choose and register your own unique domain name, as well as other necessary business features. With Wix, for example, premium plans offer a range of prices for small business website creators. If you choose to work with a web developer and designer to create your website, prices will generally vary even more widely. Does my business need a website? Having a website is crucial for businesses of all sizes and industries in today's digital landscape. It not only expands your reach and visibility but also facilitates customer acquisition, retention and growth. What should a small business website include? Homepage: Introduce your business and provide easy navigation. About us: Share your story, mission, and team. Products/services: Showcase offerings with descriptions and images. Contact information: Make it easy for visitors to reach you. Testimonials/reviews: Build trust with customer feedback. Call-to-action (CTA): Encourage visitors to take desired actions. Blog: Share relevant content to attract and engage audiences. Social media integration: Connect with visitors on social platforms. FAQs/help center: Address common queries to enhance user experience. Mobile responsiveness: Ensure your site functions well on all devices. Is it unprofessional to use a website builder? Using a website builder is not unprofessional, as the quality of your site depends on its design, functionality and user experience rather than the platform used. Modern builders like Wix offer professional templates, customization options and features like SEO and mobile optimization that can help you create a polished site, even without technical skills. When done well, a site built with these tools can rival the professionalism of one created by a developer. Is Wix good for small businesses? Yes, Wix is an excellent choice for small businesses. It helps business owners build professional, fully branded websites quickly with its easy drag-and-drop editor that requires no coding skills. Wix also includes built-in tools for SEO, eCommerce, bookings and marketing so small businesses can attract customers, showcase products or services and grow online with ease. It’s flexible, scalable and designed to support businesses at every stage of growth.

Bring your inspiration to life with a Wix website →   The Wix AI website builder  helps you create a website  tailored to your needs, using artificial intelligence to guide and simplify the process. Whether you're learning how to start a website for the first time or looking to save time on a redesign, Wix’s AI website builder lets you create a polished and professional site in just a few clicks—no special expertise required. Wix’s website builder simplifies the website creation process, letting you focus on your content and business goals. It’s all about making the process of making a website faster, smarter and more enjoyable. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR What is the Wix AI website builder? Wix;s AI website builder uses artificial intelligence to help you create personalized websites quickly and confidently—no previous experience needed. Feature What it means for you Personalized design AI creates a website layout based on your answers Quick setup Launch your site in a fraction of the time Full customization Edit everything to match your style and content needs Built-in tools Access integrated SEO, e-commerce and marketing features For everyone Great for beginners, creators, business owners and more Flexible editing Tweak or redesign any aspect of your website anytime Create your site effortlessly with the best AI website builders  today. How the Wix AI website builder works The Wix AI website builder uses advanced algorithms to generate a personalized website based on your input. From selecting a theme to setting up the layout, this tool simplifies every step while keeping you in control. Here’s how it works: 01. Start with a few questions  The AI builder begins by asking you a few simple questions about what kind of website you’re creating. For example, are you building a portfolio , business website , online store  or blog? Your answers help tailor the design and features of your site. Explore these AI prompts for website building  to get started. Get inspired by these best portfolio websites . 02. Get instant design suggestions  Based on your responses, the AI generates a fully designed website for you in seconds. Wix adapts to your needs, offering tailored web design  suggestions based on your goals. It even chooses relevant website features , layouts and color schemes that align with your goals. Learn more: How does an AI website builder work What is web design? 03. Customize to perfection  Once your site is up, you can tweak every detail using the Wix editor. Add images, revise text, switch colors—whatever fits your vision. Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? Who can use the Wix AI website builder? The Wix AI website builder is designed for anyone looking to bring their website online, regardless of skill level. Beginners who feel overwhelmed by traditional website builders will appreciate its simplicity, while more experienced creators will love how fast it streamlines initial setup. Learn more: Do I need technical skills to use Wix? Whether you're starting a blog , an online store or a portfolio website , Wix supports creators with diverse goals. Here’s who it’s great for: Small business owners  who need an online presence but don’t have time to design from scratch. Freelancers and creators  who want to showcase portfolios or projects in a polished way. E-commerce sellers  ready to set up an online store  with minimal hassle. Aspiring bloggers  or web content  creators who want easy access to launch their ideas. Ready to get stated? Get your project off to a smooth start with our comprehensive website launch checklist . Key features of the Wix AI website builder The Wix AI website builder stands out because of its mix of intelligence and flexibility. Here are some standout features that make it a go-to choice: 01. Smart personalization  The AI adapts your site based on your answers—choosing layouts, text styles, images and even applications you might need. 02. Flexibility to edit  Even though the AI handles the heavy lifting upfront, you still have full control to change your site. Wix offers unmatched flexibility, allowing you to customize every aspect of your site. Use the Wix drag-and-drop editor  to adjust or expand your website design . 03. Built-in tools  Wix offers access to essential tools like SEO features , mobile optimization and integrations for marketing strategy , bookings or shops. It ensures your site goes beyond just looking good—it’s functional too. 04. Speed and ease  From ideation to execution, the process is seamless and fast. You can have a live website ready in a fraction of the time compared to traditional builders. Learn more: How to build a website in a day Whether you value style, efficiency or both, the Wix AI website builder makes it easy to create a site that checks all the boxes. Learn more: How long does it take to build a website ? Why use the Wix AI website builder? The Wix AI website builder removes the heavy lifting from creating a website , letting you focus on what matters most—your content, your business or your creativity. Wix’s website builder empowers non-technical users to create a professional website without any coding knowledge. It’s an empowering tool that makes the process accessible, fast and even fun. Here are some solid reasons to use it: Time-saving : Automates many design decisions so you can publish faster. User-friendly : Designed for non-tech-savvy users, while still offering powerful features for pros. Budget-friendly : Eliminates the need to hire a designer or developer. Scalable : Wix adapts to your growing business needs with scalable tools for e-commerce, memberships and more. Learn more: Try Wix's landing page builder What is the Wix AI website builder FAQ Do I need any coding skills to use the Wix AI website builder? No, the builder is beginner-friendly and doesn’t require any coding knowledge. Advanced users can still customize their site further if desired. Can I edit my website after using the AI? Yes, you can fully edit your website after the AI generates it. The Wix editor allows you to adjust visuals, change text, add new elements and even revamp your layout. What kinds of websites can I create using Wix AI? You can create almost any type of website, including online portfolios , business web pages , e-commerce sites , online blogs  and more. The AI tailors its suggestions based on your goals. How much does it cost to use the Wix AI website builder? Wix offers a range of plans, including a free option. Paid plans  unlock additional features, such as custom domain connections, advanced SEO tools and increased storage space. If you're wondering how to build a website for free , Wix's free plan is a great place to start. Can I switch themes or layouts later? Yes, you can change your site’s design anytime using the Wix editor—it’s entirely flexible. What if I need help or guidance? Wix provides extensive support, including tutorials, a help center and direct customer support to assist you every step of the way.

Turn your ideas into a website you love with Wix →   What is a website? A website is a collection of web pages that allows individuals, businesses and organizations to share information, showcase services and connect with audiences online. Whether you’re using a website builder or leveraging an AI website builder , having a clear grasp of the basics will help you create a site that meets your goals. Websites come in many forms, from personal portfolios and blogs to an eCommerce website and company hubs, each designed to serve a specific purpose and audience. They typically include pages, navigation menus, multimedia elements and interactive features that make online engagement possible. Before diving into how to create a website , it’s necessary to understand the basics, like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it's important to build a website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. What is a website? A website is a place on the internet where you can easily post information about yourself, your business or topics you're passionate about. It's like having your own corner of the web to showcase your ideas and connect with others. Whether you're looking to share knowledge, sell online, communicate with others, learn something new or simply have fun—websites serve a variety of purposes. To access a website, users simply need a device with a web browser—like laptops, smartphones or tablets—along with an Internet connection. Learn more: What is a Wix website? Key characteristics of a website Every website has a few core elements that make it work, feel professional and connect with your audience. Knowing these will help you build a site that’s easy to navigate, engaging and effective. Feature What it is Why it matters Domain name Your website’s unique address (like www.example.com). Helps people find your site and makes it easy to remember. Web pages The individual pages that make up your website usually built with HTML. Share content—text, images, videos—and guide visitors through your site. Navigation Menus and links connecting your pages and sections. Makes it simple for visitors to explore your site and find what they need. Hosting The servers where your website lives online. Keeps your website accessible 24/7 so anyone can visit anytime. Purpose The reason your website exists—sharing information, selling products or connecting with a community. Guides your design and content so your site meets your goals and serves your audience. What are websites used for? Websites are a key part of everyday life, helping people stay informed, shop online, share ideas and connect with others. They serve as digital spaces for communication, learning, entertainment and business. Learn more: What is an eCommerce website? , Website vs online store Depending on who’s creating them, the purpose of a website can vary : Sharing information:  Many websites exist simply to provide people with information. Think about your local library, city government or school—they all use their websites to keep you in the loop. These sites are all about making important details accessible to the public. Business and online sales:  Companies rely on websites to present their products or services, handle transactions and offer customer support. Ecommerce features like shopping carts and secure payments make it easy for customers to shop online. Personal expression and blogging:  Got a story to tell, a hobby you're passionate about or a portfolio of work you're proud of? A personal website or blog is the perfect place to share it. This is your corner of the internet where you can express yourself freely and put your creative work on display. Entertainment and media:  Websites provide access to videos, music, games and news. Platforms for streaming or reading online content make entertainment easy to enjoy anytime, anywhere. Community and social connection:  Online forums, social networks and groups let people meet others with shared interests, discuss topics and build communities online. Together, all publicly available websites form the World Wide Web, a global network that connects people, ideas and information across the world. Learn more: What is a wedding website? How does a website work? The first thing to understand is the internet and the web that provide a ground for websites. The internet is the technology or infrastructure connecting computers and facilitating information sharing. The web is the system that enables information sharing using the internet. It encompasses digital documents, websites, webpages, media and more. To view web content, we use web browsers like Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox or Safari. When you enter a web address or domain name into your browser, your computer sends a request to the hosting server. This request passes through the Domain Name System (DNS)  to look up the server's internet protocol (IP) address . The web service uses protocols like Hypertext Transfer Protocol (HTTP), Hypertext Transfer Protocol Secure (HTTPS)  and File Transfer Protocol (FTP) to transmit information and files over the web. Once the server receives the request, it sends back the requested webpage , along with images and other files, to your computer. The browser then displays the webpage using technologies like HyperText Markup Language (HTML)  and Cascading Style Sheets (CSS) . These technologies structure and present the information on the screen. Website loading time depends on a range of factors like server speed, internet connection quality and website size and complexity. Difference between website, webpage and web server  Understanding the distinctions between a website, webpage and web server is key for effective navigation in the digital landscape. Let's use a simple analogy—imagine a bustling marketplace. The website is like the marketplace itself, and each webpage is a unique stall or shop within it. Similar to a marketplace, each webpage offers different products—information, images and services —just like the goods in a shop. Now, picture the internet as the city where the marketplace is located, a vast network connecting countless marketplaces (websites). It's like exploring a city full of interconnected markets, each with its own offerings. Webpage A webpage is a single document or page within a website. Websites can have multiple webpages, all linked together by hyperlinks, to display a cohesive website. The page you're currently on is a webpage. When you go to the home page, you're on a separate webpage, but still within the same website.  Web server  A web server  is a computer that stores and delivers webpages to users when they request them. It is the physical location where all the files and data for a website are stored. When someone types in your website's URL, the server gets the necessary files and displays them to create the webpage. Website A website is a collection of webpages that are accessed with a single domain name or URL. It includes all the individual pages, multimedia details and files stored on a web server. Websites are built using languages like HTML, CSS and JavaScript  to make visually appealing layouts and functionality.  Don't confuse websites and web servers. If someone says, "My website is not responding," it means the web server isn't responding, making the website unavailable. Remember, a web server can host multiple websites, but the term "web server" doesn’t refer to a specific website. In the previous example, if someone says, "My web server is not responding," it means multiple websites on that web server are unavailable. Learn more: Website vs blog vs forums Components of a website A website is a collection of webpages hosted on a web server. In order to create a website , you need several components. Here’s what you need to get started: Domain name To reach your site, individuals type in a unique web address that typically reflects your business or brand name and ends with a domain extension like .com, .org, or .net. Registering your website name with a domain registration company, also known as a domain registrar, is necessary to secure this distinctive internet address. Tip:   When you make a website with Wix, you can opt for  domain privacy  for no extra fee, when you register your domain.  Domain extension Also known as top-level domains (TLD), domain extensions  can quickly identify specific elements of a website like its main purpose, owner or geographic location. You can check out  ICANN’s complete list of domain extensions here . Webpages Webpages, also known as individual documents within a website, present information to users. Each webpage should serve a specific purpose and contribute to the overall user experience by providing valuable material, images and interactive elements. Some websites may be concise and focused, with only a few pages, while others offer an array of information and services to cater to diverse user needs. Web host This is the service that stores your website's files and makes them accessible to users on the internet. By choosing the appropriate plan for hosting a website , you can optimize performance, enhance security and provide an exceptional usability to your visitors.  URL address The address of a website is also known as the Universal Resource Locator (URL) . When a user wants to open a website then they need to put the URL of the website into a web browser and the requested website is delivered by the web server. The URL of the Wix Blog for example, https://www.wix.com/blog is composed of three parts:  Protocol identifier: Defines the protocol used to access the webpage (usually HTTP or HTTPS) Server name: Refers to the domain name and extension where the web server is located (wix.com) File name: Indicates the specific page or resource on that web server (blog) Homepage The homepage  is a very common and important part of the website. It serves as the initial point of contact for viewers, setting the tone and guiding them to explore the rest of the website. Thinking through and making a homepage  not only showcases the brand's identity but also directs users to other relevant pages. Navigation structure Website navigation  is the order of pages and the collection of links that connect them. When done correctly, it creates a smooth and intuitive browsing. Typically, this structure is supported by one or more menus, strategically placed to make it easy for users to find what they need and move around the sections of the website.  Templates A website template is a pre-made design that includes the layout, color scheme, font choice and all visual elements. It's like a ready-to-use blueprint for your brand's online presence. With Wix, you'll find a wide range of templates, from striking photography website  templates to stylish blog templates . These templates can be customized to fit your brand and content needs.  Multimedia elements These include a wide range of multimedia details such as images, videos, audio files and interactive website features  like animations and adaptive content. When used correctly, these elements can make a website engaging, informative and visually appealing. Content Content is the information you put on your website to inform, guide, or influence visitors. This information can be presented with text, images, videos or audio recordings. Similar to website design , the primary responsibility of content is to keep people engaged, resulting in longer stays and repeat visits to your site. Additionally, well-optimized articles can improve your position on search engine result pages (SERPs), playing a crucial role in on-page search engine optimization (SEO). “ There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable. ” Adi Huri, Product Manager at Wow for   Wix Static vs dynamic websites When it comes to creating your website, you'll face an important decision: choosing between a static vs dynamic website . This choice will affect how your webpages are stored and delivered to users in their browsers. Let's take a closer look at these website structures. Static websites A static website is a collection of pre-written webpages that are displayed as published. These sites aren't interactive, meaning the material on each page remains the same until manually updated. The information and appearance of static websites remain consistent for all viewers, regardless of their browsers, locations or devices. Often, businesses opt for static websites to establish a simple online presence, as they are cost-effective without requiring server-side processing in multiple languages. While static webpages can't take input from users, they can still contain animations and clickable elements like hyperlinks or navigation buttons. This makes them a popular choice for portfolio and catalog sites. V-labs  is an example of a static website. It displays text, images and navigation links that direct visitors to other pages. Dynamic websites Dynamic websites are more flexible and user-friendly. They can change information and appearance based on several factors, including the time of the day, visitor’s location, language preferences, past interactions with the site or device type. With these sites, the web server processes data in real-time to generate customized pages for each visitor. Dynamic websites can interact with users through forms, surveys, quizzes and other interactive factors that require server-side processing. This makes dynamic websites most suited for eCommerce business, social media, ticket booking and forums. These sites also allow individuals to set up accounts, login and access personalized information or services. Amazon.com is a popular example of a dynamic site. Its front page shows product recommendations to visitors based on their locations, purchases and search history. Learn more: Website vs social media Types of websites Websites can also be broken down into categories based on their objectives, features or target audiences. Whether you’re starting a business  or simply want to learn how to make a blog , understanding the difference between these types of websites  will help you get started. Blogs These sites are used to publish articles or posts in a chronological order, covering a wide range of topics from personal stories to news, as well as thoughtful essays, tutorials or practical advice lists. Keeping blog content up to date—as well as the feedback from users—must be constant. Many businesses start a blog to share news and information with their customers, using it as an SEO tool, attracting more organic visitors. Nowadays, professional blogging has emerged as a popular way to earn money online. As an interior stylist and digital content creator, Brit Arnesen uses her blog, britdotdesign , as a platform to provide web design inspiration and expertise to her readers. Learn more: Website vs Blog Ecommerce websites An eCommerce website  is an online store that helps you sell products, services and digital goods online by enabling you to accept payments , process orders, manage logistics and shipping and offer customer help. These websites are made up of several webpages where businesses show their products and users can place orders online, complete the transaction and apply various payment methods. Adama Studio  creates modern, practical ceramic items for everyday use. Their website has an online store where customers can easily purchase and have products shipped. Portfolio websites An online portfolio  showcases a person's or business' work, skills and experience. It's used to attract prospective clients, employers or partners by sharing your previous projects. A portfolio website  can house images, videos, descriptions of the services provided as well as client testimonials. Sharon Radisch  is a multi-talented creative who works as a photographer, art director and artist. Her online portfolio highlights the various projects she has undertaken in each of these roles. Get inspired by these best portfolio websites . Websites for professional services Professional websites aim to encourage users to purchase products or services, but without strictly serving as an eCommerce site. The main individuals who are learning how to create a professional website  come from various fields, including suppliers and service companies. Their sales process works best through a quote or an in-person appointment. Mango Marketing ’s website outlines their studio service packages for businesses looking to expand their business and enhance their online visibility. Landing page or single page sites One-page websites' popularity has grown because they are simple and easy to navigate. These websites concentrate all information on a single landing page , making them effective and cost-efficient for launching special products or services. Typically used by small businesses, they act as a digital business card , displaying contact information and advertising services. Animal Music Studios  utilizes engaging videos and a navigation menu at the top to guide users to the different sections of the one-page site. News News websites present news articles, current events and other relevant information. They often include details like videos and images to support their stories. News sites update regularly and can be categorized into different sections such as world news, politics, sports or entertainment. As more individuals consume news online, newspapers have adapted by transitioning to digital. Many magazines and newspapers now offer subscription-based news sites as they no longer rely on print editions.  New Wave Magazine  is a digital publication that also offers print editions. Readers can access articles on their website and purchase print copies through their online store. Portal Portal websites are primarily used within educational institutions like schools and institutes, as well as businesses. They make things easier by providing various functions, including a secure login process for students to view their information like grades and schedules. Employees also benefit from these websites, as they offer a convenient way to access emails, alerts and other relevant information needed for day-to-day tasks and responsibilities. Jule Dancewear , is a small business that sells dance apparel. They have a website where customers can create an account to save their profile information, view order history, save blog posts they are interested in and create wish lists of products they may want to purchase in the future. Forums Forum websites bring people with similar interests together to connect and engage with each other. You can use timelines, chats or specialized forums to interact. Social networking sites like Facebook, Instagram, Twitter, Snapchat and Reddit are great examples of forums where you can connect with others who share your interests. Brown Skin Brunchin  is a community for professional minority women. The website features a forum where members can connect by posting introductions, having discussions and sharing stories, ideas and photos. Membership websites Membership websites are built to offer exclusive content or experiences for registered users, often through a paywall. These sites usually include user accounts, dashboards and gated content organized by tier or subscription level. Depending on their purpose, members might get access to video libraries, premium articles, community forums or downloadable resources. These sites are popular with creators, educators, niche groups or professionals looking to share specialized content with a specific audience. They’re designed around consistent content delivery and engagement, often including progress tracking, exclusive newsletters or discussion boards to keep members connected. Educational websites Educational websites are designed to provide learning experiences through formal courses, casual tutorials or structured training. They often include multimedia lessons, quizzes, certification options and progress tracking to help learners follow a clear curriculum. These sites are used by institutions, tutors or independent creators. They can range from academic platforms to niche sites focused on specific skills or hobbies. Educational websites usually feature user accounts, discussion forums and resource libraries, giving learners the flexibility to move at their own pace while engaging with course materials in one place. Level5 CAD Academy  provides practical dental courses online to help dental technicians and staff become pros in Dental CAD/CAM applications. With interactive quizzes, real-time feedback and certificates, the platform ensures users build confidence, skills and expertise in their field. Booking websites Booking websites let users book appointments, reserve spaces or schedule services with ease. These sites usually include interactive calendars, service descriptions, availability updates and confirmation systems. They’re perfect for businesses like salons, hotels, healthcare providers and consultants. Visitors can check available time slots, pick from different services or packages and book appointments directly on the site. The design focuses on being clear and simple, often with account systems so users can manage bookings or check their history. Event websites Event websites are designed to promote and manage physical, virtual or hybrid events. They’re built to share details like dates, times, locations, agendas, speaker lists and registration options. Many include countdowns, ticket purchase features and galleries from past events to spark interest. These sites might support recurring or one-time events and often use branding to match the event’s theme. Some even offer interactive features like live streams, maps or downloadable schedules, giving attendees everything they need in one place. The Global Ethnic Dance Festival  website celebrates cultural diversity, unity and global traditions. It shares details about the festival's mission, performances and events, inspired by Sree Narayan Guru's vision of harmony and mutual respect. Personal websites Personal websites are a great way to share your work, achievements or personality. They often have a short bio, resume, personal projects and contact info, sometimes paired with a blog or portfolio. The design and tone give a glimpse into who you are and your style. Freelancers, students, artists and job seekers often use personal websites as a way to introduce themselves. These sites might include sections like testimonials, photo galleries or links to social media profiles. They’re a mix of professional and personal, making them perfect for networking and self-expression. Why you need a website Whether you are a small start-up or an existing company, the benefits of a website can not be understated. Increase competitiveness A website can enhance your brand identity and make you stand out among competitors.  With many businesses relying on online sales, having an engaging and well planned website can give you a competitive advantage. A business website  allows you to showcase your products or services in an attractive and informative manner, encouraging potential customers to choose your business over others. Reach a wider audience Reaching a larger audience beyond your local community is made possible by creating a website. With the internet, your business can be accessible to anyone, anywhere, at any time. This increases your customer base and opens up opportunities for growth and expansion. Cost-effective marketing 79% of online buyers  shop at least once per month. If you want to attract more people, one of the best ways is by making yourself visible on Google. You can employ search engine optimization (SEO) methods to help your website rank organically. Sell products and services online With an eCommerce website, you can sell your products and services online, reaching a wider customer base. This allows for 24/7 sales potential and removes geographical limitations. Online shopping is also becoming increasingly popular, making it essential for businesses to build an eCommerce site . How to create a website Now that you've learned about how websites work and the different types of websites, you might be considering one for your business. Let's explore what you'll need to start your own website. With this knowledge, you'll be empowered to build a website that suits your business needs. Ready to set up your website? Watch the 10 most essential Wix tutorials  to get started. Outline your website idea The first step is to have a clear idea of what you want your website to achieve. This will help you determine the type of website that best suits your needs and goals. Consider what products or services you offer, who your target audience is and how you would like to present your brand online. Learn how to plan a website  to help you in the following steps. Choose a domain name and web hosting Your domain name acts as the digital address of your site so users can easily find you online. When selecting a domain name, it's important to pick one that reflects your brand and is memorable. Avoid using hyphens and numbers and aim for a short domain name. If you're struggling to come up with ideas, try using our domain name generator  to find a suitable name.  Tip:  Use Wix’s domain name search to check if your desired domain name is available. Pick a website building platform Fortunately, creating a website has become very accessible even for people without a technical background. In fact, you can turn your website idea into a fully functional site using a drag and drop website builder and all of the functionalities that come with it.  Select a web hosting provider Once you've chosen a platform to build your website, you'll need a web host. Web hosting is the service that stores your website files and makes them available to your customers when they visit your site. Your host handles all the HTTP requests and delivers the necessary files to fulfill those requests whenever someone accesses your website. Web hosts also support you with backups, uptime and security maintenance. When selecting a hosting website , consider cost, features, security and support. Wix's free web hosting  allows you to easily scale your hosting as your online business grows. Design your website Creating a successful website involves more than just visual appeal. It's about establishing a cohesive brand identity, ensuring a user-friendly experience and utilizing effective web design elements. Consider factors such as your logo, color schemes and typography to reflect your brand's personality. When designing a website of your own, you can use website templates  that aligns with your brand and guides and prioritizes user interface (UI)  to provide seamless browsing. Check out these examples of web design inspiration. Learn more: What is web design? Add page content and optimize for SEO Your content is the heart of your website. Use engaging and informative material to attract and retain visitors. Your website should be easy to navigate, with a clear call-to-action on each page to encourage users to take specific actions, such as completing a purchase or signing up for a newsletter. When creating your website, keep search engine optimization (SEO) in mind. This involves optimizing your website to improve its ranking on search engines like Google. This will help increase your visibility and drive more traffic to your site. Some tips for optimizing your website include using relevant keywords, creating high-quality information and ensuring fast page loading speeds. Learn more: What makes a good website Launch and maintain your website Once you've completed all the necessary steps, use a website checklist  when launching a new website . However, building a successful online presence does not end here. Regular maintenance is crucial for keeping your site up-to-date. This means updating pages, monitoring for any technical issues and keeping up with SEO techniques to maintain or improve your search engine ranking. Additionally, regularly checking in with your audience and collecting feedback can help you continually improve and enhance your website's performance. What is a website FAQ What is the most common website type? The most common website type is a business or eCommerce website, followed by personal websites  and blogs. However, this can vary depending on the purpose and industry of the website.  With so many website types available, there is certainly one that will suit your needs and goals. What is the role of the DNS in a website? Domain Name System , or DNS is responsible for translating domain names  into IP addresses. This allows users to easily find websites by typing in a web URL instead of having to remember the numerical IP address associated with it. DNS is crucial for the functionality and accessibility of websites.  What are website cookies? Website cookies are small text files that are placed on a user's device when they visit a website. They track and store information about a user's online activity, such as their preferences and browsing history. Cookies help websites remember users and provide more personalized contact with your website. However, websites must comply with privacy laws and inform users about the use of cookies on their site. Why do some websites look different on my phone? Websites can look different on mobile devices due to responsive design. This means that the website is able to adapt and adjust its layout based on the size of the screen it is being viewed on, providing a better user experience. Some websites also have a separate mobile version specifically designed for smaller screens. Businesses should have a responsive or mobile-friendly website to accommodate the growing number of users accessing websites on their phones. How much does it cost to build a website? The cost of building a website  can vary depending on various factors such as the platform, design considerations and hosting services. It can range from a few hundred dollars to thousands of dollars for more complex and customized websites. However, there are also options for free or low-cost website builders available. When deciding the best option for your website, you should take into account your budget and goals. What is a website title? A website title  is a concise and descriptive name given to a website. It serves as the main heading or name of the website and is typically displayed at the top of the browser window or in search engine results. The website title helps users understand the purpose or topic of the website and can also have an impact on search engine optimization (SEO) by including relevant keywords. How does a website CMS function? A content management system (CMS)  is a software platform that allows users to create, edit and publish digital content on their websites without needing advanced coding skills. It provides an intuitive interface for managing all website elements such as design, layout, text, images and more. A CMS also enables multiple users to collaborate and contribute to website content, making it a valuable tool for businesses and organizations. What's a static website? A static website is a site with fixed content, where each page is pre-built and displays the same information to every visitor. It doesn’t change unless manually updated. Static websites are fast, secure and ideal for portfolios, blogs or informational sites since they don’t rely on databases or dynamic content. What's the difference between a static and dynamic website? A static website has fixed content that doesn't change unless manually updated. A dynamic website generates content in real-time, often using databases and user interactions, allowing for personalized or frequently updated information, like social media sites or e-commerce platforms.

Bring your inspiration to life with a Wix website →   “Animation offers a medium of story telling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world” ~ Walt Disney Before you create a website , take a look at some of the best website design examples for inspiration. For this week’s showcase, we put together a collection of animation portfolio websites . They're international, colorful, and bring together the best Wix websites have to offer: great web design that interacts with the new wave of web creativity and self-expression. These young and talented animators have customized a variety of Wix templates to display their animated creativity. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Here are some of those art and design portfolio examples: Andrew wilson Assafsuf Animation FishBoy Animation/Illustration Terry Liang CG Artist + Animator Lam Ho’s Animation Eva Restad Animator & Artist AVPEA Project VideoArt Valerio Ventura Director/Art director/Designer The Pond Studio Learn more about how to make a website with our guide.

Turn your ideas into sales and start selling with Wix print on demand If you’re looking to start a print on demand business  or grow your existing one, understanding the latest print on demand statistics and trends can give you a serious edge. The numbers reveal what shoppers are buying, which print on demand products  are trending and how eCommerce sellers are scaling faster than ever. From custom merch  to sustainable fashion and home decor, print on demand has become one of the easiest ways to sell online  without managing inventory or taking on risk. And with tools like Wix's free website builder and its built-in Printful integration , you can create a professional online store, design custom products and start selling them in just a few clicks. Let's explore the latest data shaping the print on demand (POD) industry, and show you how to use these insights to build, brand and grow your business. Ready to start selling? Build your  eCommerce website  with Wix. Wix eCommerce enables you to start a print on demand business. The Printful integration automates merch fulfillment. You can design and sell custom products online, all from one dashboard. TL;DR: print on demand statistics Getting started with print on demand is easier than ever, but understanding the market and planning strategically makes all the difference. From profit margins to product trends, there’s plenty of opportunity for new sellers to carve out a niche. Quick highlights: Learn how to start a print on demand store with low upfront costs and no inventory. Choose memorable print on demand business names  to stand out in a crowded market. Leverage eCommerce statistics : 17% of global retail sales happened online in 2024, the DTG market is growing 184% by 2035 and 80% of consumers are willing to pay more for sustainable products. Focus on niches, quality designs and consistent product updates to engage customers. Global print on demand market trends and insights Driver (~) % Impact on CAGR forecast Geographic relevance Impact timeline Surge in eCommerce SMEs needing zero-inventory fulfillment +4.2% Global, with concentration in North America and Europe Medium term (2-4 years) Rising consumer demand for personalized fashion and gifts +3.8% Global, led by North America and Asia-Pacific Long term (≥ 4 years) Advances in DTG/DTF printing lowering per-unit cost +3.5% Global, with early adoption in Asia-Pacific manufacturing hubs Short term (≤ 2 years) Marketplace integrations accelerating adoption +3.1% Global, concentrated in developed eCommerce markets Medium term (2-4 years) Generative-AI design tools reducing artwork cost and time +2.9% Global, with faster adoption in tech-forward regions Short term (≤ 2 years) Regulatory push for lower inventory waste and carbon footprints +2.3% Europe and North America leading, expanding to Asia-Pacific Long term (≥ 4 years) Source: Mordor Intelligence 13 print on demand statistics Market size and growth outlook Print on demand market share Custom products are taking the spotlight in the POD world Sustainability is turning shoppers into spenders Profit margins for print on demand products Why print on demand is booming Understanding print on demand success rates Promotional products are a huge market Consistently adding new products drives POD sales Direct-to-garment printing market growth 2025–2035 Online retail keeps growing Top-performing apparel POD store pricing How a POD store's age impacts website ranking 01. Market size and growth outlook Print on demand market size, compound annual growth rate (CAGR) in the past and the forecast until 2034. Source: Precedence Research The global print on demand market was valued at approximately USD 13  billion in 2025 and is projected to reach about USD 103  billion by 2034 , representing a CAGR of ~26% from 2025 to 2034. That’s massive growth, signaling that the best print on demand products  aren’t just a passing trend, they’re becoming a well-established segment of eCommerce. This growth trajectory shows that now is a strong time to enter the market. 02. Print on demand market share by product Global print on demand market share by product (2025). Source: Market US Scoop The print on demand industry is diverse, with different digital products to sell , capturing varying shares of the market. According to Market US Scoop , apparel leads the way, accounting for 37% of the market, making t-shirts, hoodies and leggings some of the most popular trending products  among POD sellers. Home decor comes in next with 27%, reflecting the rising trend of personalized interior design and custom items for living spaces. Drinkware, including customized mugs, glasses and tumblers, holds about 19% of the market, while accessories, like custom phone cases, bags and hats, represent roughly 12%. The remaining 5% consists of a variety of other niche products, highlighting how sellers can diversify and reach different audiences. Worth noting: For anyone wondering how to create merch  or how to make money with print on demand , this breakdown shows that multiple categories are ripe for experimentation. By understanding which trending products perform best and learning How to sell products online effectively, sellers can tailor their offerings and capture the growing demand for personalized and custom items. Learn how to sell in these niches: How to sell shoes online How to sell toys online How to sell party supplies online How to sell vintage clothing How to sell crafts online Sell car parts online 03. Custom products are taking the spotlight in the POD world These days, personalization isn’t just for fancy luxury brands, it’s what shoppers expect. In fact, 81% of consumers say they’re more likely to buy from companies that offer personalized experiences . 70% of consumers say it's important that a business recognizes them. It’s important that a business recognizes them, including their past purchases, buying patterns, support history and more. Customers also want that personalization to extend across the platforms they use to shop. That’s huge, and it explains why print on demand business ideas  that focus on custom designs are booming. The beauty of POD is that yo u don’t need huge inventory or minimum orders. You can sell a single custom T-shirt, mug or poster and still make a profit. This flexibility makes it one of the smartest ways to tap into types of eCommerce  that thrive on individuality. For anyone wondering what is eCommerce  and how to start your own, POD is a low-risk way to experiment. You can easily test new designs, niche products or unique concepts without upfront costs. And if you’re thinking about how to make a business website , platforms like Wix make it simple to launch an eCommerce business  that showcases your personalized products in style. Companies that apply the pillars of customization not only manage to sell more on their business website, but also increase profits, turn customers into fans and, as a result, make their operations much more profitable. – André Damasceno, Marketing Consultant. - André Damasceno, marketing consultant 04. Sustainability is turning shoppers into spenders Eco-friendly products aren’t just a trend; they’re influencing what people are willing to buy. The sustainable clothing segment alone is projected to reach $53.3B in global annual sales by 2032 , showing just how big this opportunity is. A recent study by PWC shows: 85% of consumers report being affected by the impacts of climate change. 46% are buying more sustainable products to reduce their environmental footprint. 80% are willing to pay more for sustainably produced or sourced goods. On average, that premium is 9.7%. Consumers evaluate sustainability through tangible actions and product attributes, including: Production methods and recycling: 40% Eco-friendly packaging: 38% Positive impact on nature and water conservation: 34% Other personal sustainability actions include making more considered purchases (43%), changing diets (32% eat differently, 22% reduce red meat), travelling differently (31%) and even buying or planning to buy electric vehicles (24%). This is a huge opportunity for print on demand companies looking to tap into this conscious-shopping mindset. Products are made to order, reducing waste and sustainable packaging  can enhance your brand appeal. Using the right eCommerce tools  makes it easy to manage orders and highlights your eco-friendly practices, giving customers a reason to spend a little extra while supporting a greener business. 05. Profit margins for print on demand products Most print on demand products have an average 20% profit margin . This means many online sellers are able to run a business, price products reasonably, and even offer occasional discounts without cutting into profits. Tracking this number is an important part of keeping an eye on your eCommerce metrics and eCommerce KPIs . Of course, margins can vary widely depending on your niche or product. Some sellers report profit margins as high as 60%, especially for unique or highly personalized items. Expert insight: If you’re thinking about how to start an online store , understanding these margins upfront can help you price products strategically, forecast revenue and make smarter decisions as you scale. 06. Why print on demand is booming There are roughly 228,000 POD stores  currently active worldwide, and about 5% of all online retail stores rely at least partially on print on demand. These numbers highlight just how attractive this business model has become. With low startup costs, no need to hold inventory and the ability to target niche markets, it’s easy to see why entrepreneurs are jumping in. Chances are, there’s something in your home right now that was made using POD. Fact check: Looking for inspiration? Check out these Wix success stories  to see how other entrepreneurs are successfully using POD to sell online  and grow their businesses. 07. Understanding print on demand success rates Print on demand can feel like a rollercoaster: highs, lows and plenty of in-between moments where you’re not quite sure which way you’re heading. Here’s the key fact: only about 24% of POD stores  are still active after three years. That might sound intimidating, but it’s a useful reminder that long-term success requires persistence, adaptation and continuous learning. The low barrier to entry is both a blessing and a challenge. Anyone can start a POD store, which draws in newbies and pros alike, but it also means the space is crowded. The stores that thrive are the ones that: Find unique niche markets Design standout products Promote their items effectively 08. Promotional products are a huge market Promotional products, aka swag, are a huge niche in the print on demand world. Last year, the industry generated $26.78 billion in sales , up from $26.09 billion in 2023. The clothing category, including T-shirts and hoodies, leads the pack with 26.6% of sales. Not into clothing? Other popular categories include: Drinkware: 10.2% of sales Hats: 7.9% Bags and travel accessories: 7% “The promo industry grew 2.63% in 2024, despite economic pressures and ongoing tariff uncertainty,” says Alok Bhat , market economist and research lead for PPAI. “Distributors are adapting through digital expansion, sustainability and diversified sourcing. While challenges remain, 65% expect sales growth in 2025, signaling strong industry resilience.” Year Industry performance ($) 2015 20,808,170,722 2016 21,304,931,457 2017 23,285,980,409 2018 24,746,578,839 2019 24,223,484,868 2020 19,617,112,147 2021 22,077,935,415 2022 25,522,419,472 2023 26,094,912,163 2024 + 26,780,831,357 09. Consistently adding new products drives POD sales Average number of new products added by the top 1% of print on demand stores over 30, 90 and 365 days, showing the impact of consistent product updates on POD success, according to Dropshipping.com Here’s an eye-opening stat: the top 1% of print on demand stores adds an average of 7 new products every day . Over a month, that’s 76 products; in 90 days, 1,823; and over a full year, 2,550. While most sellers won’t hit those numbers, the principle is clear: consistently offering fresh, relevant products keeps customers engaged and attracts new buyers. For many POD entrepreneurs, a good target is to add around 7 new products per month. To avoid overcrowded catalogs and decision fatigue, regularly review your offerings: Identify products that aren’t selling well Test clearance or discount sales before removing items Replace underperforming products with new, tested designs 10. Direct-to-garment printing market growth 2025-2035 Direct-to-garment printing market growth 2025–2035—forecasted to expand at an 11% CAGR, reaching USD 9.1B by 2035. Source: FMI Packaging Sustainability Index The direct-to-garment (DTG) printing market is booming. According to FMI’s Packaging Sustainability Index , the global DTG market is expected to grow from USD 3.2 billion in 2025 to around USD 9.1 billion by 2035—an impressive 184% increase over the next decade. This steady climb is driven by the growing demand for customized apparel, on-demand printing solutions and short-run production capabilities that cater to fast fashion and personalized merchandise trends. Here’s a quick snapshot: Market value (2025): USD 3.2B Forecast value (2035): USD 9.1B Forecast CAGR: 11% Top product category: Digital textile printers (58%) Leading regions: North America, Europe, Asia Pacific While DTG remains the most widely used print on demand technique, sublimation printing is quickly catching up, growing at 10.44% CAGR. Both methods are key drivers behind the expansion of the print on demand ecosystem and offer sellers more ways to diversify their catalogs. 11. Online retail keeps growing Online shopping isn’t just a trend; it’s how the world shops now. In 2024, over 17% of all global retail sales took place online , and that share is projected to hit 21% by 2029. In numbers, that’s a $7 trillion global eCommerce market, and it’s still expanding as mobile technology, social commerce and seamless checkout experiences continue to shape consumer behavior. For print on demand merchants, this growth means massive opportunity. As more shoppers look for unique and personalized products, there’s plenty of room to carve out your niche and build a thriving store that meets customers where they already are, online. 12. Top-performing apparel POD store pricing Average order value range for top-performing apparel print on demand stores: $50–$100. Source: DoDropshipping If you’re selling apparel through print on demand, you don’t need to race to the bottom on pricing. Data shows that the most successful POD apparel stores typically price products between $50 and $100 , and customers are happy to pay it. What this stat tells us: people are willing to spend more when they see unique, high-quality designs that feel personal or limited-edition. So instead of focusing on undercutting competitors, invest in standout branding, premium mockups and a polished online store experience that reinforces the value of your product. Editor's note: Building trust starts with presentation. Explore how to make a website from scratch and discover the best website designs for fashion and apparel brands. 13. How a POD store's age impacts website ranking Here’s an interesting insight: the longer a print on demand store has been around, the better its website tends to rank . The graph below shows the average website ranking of POD stores based on their year of creation. The y-axis represents the top X% of website rankings, where 0% is the best ranking and 100% is the worst. The takeaway? Stores that stick around are likely doing a lot of things right—think SEO optimizations, quality backlinks, engaging content and excellent customer reviews. Average website ranking of POD stores by year of creation, showing that older stores generally rank higher. Source: DoDropshipping If you’re just starting out, don’t stress. Every long-standing POD store started from scratch, just like you. With consistent effort, you can climb the ranks over time. Tips to get started and grow your store: Use a free AI website builder  to quickly create a polished online presence Focus on strong web design  and user experience Learn how to design a website  and craft a standout logo using a logo maker Understand what is a domain  and pick the right domain name Take advantage of free eCommerce website hosting  to test and grow your store “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, domains PMM at Wix 2026 print on demand trends worth embracing Design in 2026 balances high-tech experimentation with a human touch. AI aesthetics are moving from novelty to mainstream, with glitch accents, generative patterns and surreal textures adding depth without overpowering your brand. Use them as secondary layers behind logos or tonal overlays to keep T-shirts and hoodies readable, exploring these trends can spark new business ideas. On the flip side, hand-drawn illustrations feel intentionally imperfect, giving your line a personal, crafted vibe. Sketchy linework, marker fills and pencil textures translate well to DTG and DTF printing while keeping embroidery options open. Expert tip:  Test both styles to compare contrast, legibility and wash resilience. Wix AI makes it simple to bring your vision to life with an online store, perfect for exploring AI business ideas  while selling these designs. Nostalgia continues to sell, but selectively. Think 90s display fonts, Y2K icons and color-blocked palettes used sparingly. Pair one nostalgic element with modern type or negative space to keep designs current. Mood-led messaging is also on the rise. Calm, anti-hustle lines and optimistic slogans work best with clear typography. Start with short, memorable statements and test them across caps, totes and crewnecks to see where they resonate. Earth tones and natural textures keep sustainability in mind while staying versatile across seasons. Muted greens, clay, sand and charcoal ground bolder artwork and create a cohesive product grid for your Wix storefront. Modular logos complete the toolkit: design simple shapes that stack, wrap or lock up in multiple configurations. Create a primary mark, a monogram and a badge variant, then map each to the print or embroidery method that suits it best. Pro tip: With Wix + Printful, you can spin these variations into product families quickly, A/B test thumbnails, retire underperforming items and double down on what your audience loves. Trend Description How to apply AI aesthetics Glitch accents, generative patterns, surreal textures Use as secondary layers behind logos or tonal overlays; maintain readability on tees and hoodies Hand-drawn illustrations Sketchy, imperfect, personal Ideal for DTG and DTF printing; test embroidery options for stitch-friendly designs Selective Nostalgia 90s fonts, Y2K icons, color-blocked palettes Pair one nostalgic element with modern type or negative space; avoid overdoing retro Mood-led messaging Calm, anti-hustle or optimistic slogans Create short, memorable statements; test across caps, crewnecks and totes Earth tones & natural textures Muted greens, clay, sand, charcoal Ground artwork, ensure cohesive product photography, versatile across seasons Modular logos Flexible shapes for multiple uses Create primary mark, monogram, and badge; map to print/embroidery methods for scalability Rapid testing & iteration A/B testing of products and thumbnails Spin variations into product families, retire underperforming items, double down on hits Learn more about AI: AI in eCommerce How to use AI to make money AI tools for business AI for sales How to create a print on demand store with Wix + Printful A standout product deserves an equally polished online storefront, and with Printful's Wix integration , setting up your POD store couldn’t be easier. Here’s how to get started: From your Wix dashboard, go to Catalog > Dropshipping Products to explore Printful’s product catalog without leaving your site. Add your designs and create custom merch items that reflect your brand. Sign up for Printful and connect the Printful App to your Wix account. Once your store is live, every order automatically routes to Printful for printing and shipping, no manual uploads or handoffs required. With on-demand fulfillment through Printful, you can sell merchandise without holding inventory, lowering risk while opening new revenue streams. This streamlined workflow lets you focus on your brand, content and growth instead of operational busywork, an essential first step if you’re learning how to start a print on demand store with Wix . With on-demand fulfillment, customizable designs and Wix’s easy-to-use platform, there’s never been a better time to create an online store  and start selling your products to the world. Why trust Wix's experts? We get it, starting a print on demand business can feel overwhelming. That's why Wix provides tools to help entrepreneurs and creators launch professional online stores easily. It connects your store to POD integrations like Printful, so products are designed, fulfilled and sold without extra hassle. Wix offers guidance through tips, website templates and best practices, helping sellers create stores that look great, run smoothly and reach the right customers. Our team shares expertise to support print on demand sellers with actionable advice for designing, marketing strategies and growing online stores. This article was created by Wix experts to help you succeed in the print on demand world, pointing you toward the platform’s tools and features so you can focus on selling products, reaching customers and growing your business. Print on demand statistics FAQ What percentage of retail sales happen online? About 17% of all global retail sales occur online, and this number is expected to rise to 21% by 2029. This growth reflects how shoppers increasingly prefer the convenience of browsing, buying and receiving products from home. For print on demand sellers, this means there’s a massive and expanding audience looking for unique and personalized products. How many print on demand stores are active worldwide? There are roughly 228,000 active POD stores globally. This large number highlights both the popularity and accessibility of the print on demand model. With low startup costs, no inventory requirements and the ability to target niche markets, entrepreneurs everywhere are testing ideas and building businesses without the usual overhead. What is the average profit margin for print on demand products? Most POD products have an average profit margin of around 20%, which is enough for sellers to cover costs, reinvest in marketing and run occasional promotions. Depending on your niche, product type and pricing strategy, some stores report margins as high as 60%. Understanding your ecommerce metrics and KPIs can help you identify which products are the most profitable. How long do POD stores typically last? About 24% of POD stores remain active after three years, according to research. While this might seem low, it’s actually a reflection of how competitive the market can be. Long-term success usually comes to those who continuously improve their product offerings, focus on niche audiences and use marketing strategies that drive repeat purchases and brand loyalty. What types of products sell best in print on demand? Apparel is the top-selling category, with T-shirts, hoodies and hats leading the way. Other popular items include drinkware, bags and travel accessories. Products that incorporate personalization, sustainable materials or trendy designs often outperform generic options. Keeping an eye on market trends and consumer preferences can help you choose items that resonate with buyers and maximize your sales potential.

Turn your ideas into a website you love with Wix →   Regardless of the types of businesses  you run, having a professional website is essential. If you’re a freelancer or thinking about how to start a business , one of the first steps is to create a website  that showcases your work. A well-designed online portfolio  can attract clients, highlight your skills and set you apart from the competition. In this guide, we’ll walk you through how to create a freelance website step by step so you can grow your business and build a standout portfolio. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. How to create a freelance website To make life easier for you, we’ve compiled a step-by-step guide that will explain everything you need. Here are 10 steps you’ll need to create a freelance website. Choose a freelance website template Create a domain Develop your brand Include relevant pages Add sophisticated design elements Incorporate the right business tools Create a blog Optimize for SEO Make it mobile-friendly Promote your site 01. Choose a freelance website template Just like you wouldn’t start driving somewhere without directions, you should think about your ideal website layout before beginning to build it you'll need to plan your website , essentially. Ask yourself the following questions: Which elements do you want to stand out? What will be the first and last things people see when they land on your site? How do you envision the user’s flow from one page to another? You can start from a blank canvas or choose among the free website templates available for all types of freelancing projects. These templates are 100% customizable, so you can personalize them to fit your brand. If you’re still searching for inspiration, take a look at these portfolio examples or these freelance website examples to see how professionals have organized their work. Get inspired by these sample portfolio websites . Expert tip from Sharon Hafuta, SEO blog editor at Wix “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” Waste no time and create your site from start to finish with Wix's website builder . Learn more: Best website builders for freelancers 02. Create a domain Once you’ve chosen your freelancer website template, give your site a name. Come up with a few different options and check which ones have an available domain name . Ideally, your domain name should include the name of your biz and a taste of what you do. You should also check Google, social media platforms and the United States Patent and Trademark Office’s (USTPO) to make sure the name you’ve selected isn’t already in use by another business. 03. Develop your brand After sealing a domain name, it’s time to create additional aspects of your branding. Start by creating a logo, which you can do using a free logo maker . This will help you pinpoint the look and feel you want for your brand. Next, select your fonts, colors and slogan. Your goal should be to maintain a consistent brand identity that encompasses what you stand for. These attributes will ultimately set you apart from your competitors and entice new customers to try your product or service, so it’s important that they stand out. Even after you’ve checked off the branding basics, keep in mind that any type of content you create, whether it be on your website or social media accounts, should align with your branding. A unified marketing strategy is the key to developing consumer trust, which eventually will lead to repeat customers. Expert tip from  Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” 04. Include relevant pages Think about all the information you want your freelance website to include, and strategically organize it into separate pages. You can add as many pages or sections as you want, but here are some of the most important: Homepage Think of this as the entrance to your site. This is the very first thing site visitors will see. In addition to including a beautiful background image, you’ll also want to add some descriptive text. Clients should be able to determine who you are and what you do immediately upon entering your site. Choose your words wisely and make sure that every bit of text, photo and video are the best fit to secure a great first impression. Products or services Create a clear and detailed section explaining what kind of products and services you offer. If you’d like customers to place orders or schedule a call, add an order form or bookings calendar that invites them to do so. Projects Highlight your professionalism and quality of work by showcasing your projects and the list of clients you’ve worked with. If you’re an artist or designer, the Wix Pro Gallery is a great way to add examples of your work to your site. Online store A freelance website is an effective way to make money online. In addition to including an order form on your product page, you should create a separate page for your online store. Testimonials Satisfied customers are one of your most important marketing assets, since they can recommend your products and services to friends and social media followers. Ask them for testimonials, and include their positive reviews on your site. Testimonials boost your credibility and help create trust between you and potential customers. About page Use about us page to tell your visitors who you are. Provide essential information about your business and summarize your unique identity, work ethic and values. This will also let you build connections with your customers by helping them get to know you on a personal level. When planning this you should also think about your privacy policy page also. Contact After you’ve stunned them with your site, visitors should be able to contact you easily. While you may want to include your contact details throughout your site—in the footer, for instance—it’s also good practice to create a dedicated contact us page . Add a contact form with Wix Forms , your email, phone numbers and social media handles. Learn more: How to vibe code a website 05. Add sophisticated design elements Your freelance website is more than just a means to an end. It’s also an outlet for you to express your talent and creativity and show that you’re on top of your visual game. Make a list of the design features that will enhance your site, and start exploring which ones you can effortlessly integrate. There’s no need to add every design element you come across, but incorporate the ones that fit in well. Ideas to consider include: hover effects, customized grids, parallax scrolling and animation. For each effect, think about how it will look to a first-time visitor and consider the purpose that it will serve. If you want some expert tips, you can also check out the Wix Marketplace to hire a Wix designer to help you build your perfect site. 06. Incorporate the right business tools From talking with customers to marketing your product, there are many aspects of your business to stay on top of. This can be particularly challenging if you’re working alone, or if you’re a digital nomad without a fixed office space. To make your life easier, take advantage of business tools that can help reduce your workload and streamline processes while making money as a freelancer. For example, you can use Wix Chat to easily communicate with potential clients and answer their questions in real-time. This feature displays a chatbox on your website that lets people message you immediately. You can also take advantage of online scheduling software to efficiently take online bookings, accept secure payments and send automatic email reminders without any hassle. Other tools, such as Wix Analytics , help you measure the traffic to your site. This gives you a view into where your website is performing well and where it could be improved, letting you adapt to fit your clients’ needs. 07. Create a blog You can also consider creating a blog that appeals to your audience. This is a strategic way to incorporate additional content for SEO purposes, encourage people to spend more time on your site and establish yourself as a leader in your industry. A blog is also a helpful way to attract new visitors to your site because it provides valuable content without asking for anything in return. It can also be a highly effective way to make money as a freelance writer . It’s also an effective strategy to convert traffic into customers. Your blog articles allow people to get to know you and become acquainted with your work. Blogs are an effective way to create personal relationships with your audience, which ultimately, allows them to feel connected to your brand. You can even include a comments section so you can communicate with your readers directly. 08. Optimize for SEO What good is an online presence if no one gets to see it? This is exactly why you should invest some time and effort into your SEO capabilities. In order for your clients to easily find you and book your services (see how to start a service business ), you need to make sure that your website appears in Google search results. Optimizing your website with SEO features is an ongoing task that requires you to update your content regularly. You’ll want to do some keyword research to determine which words and phrases to incorporate throughout your site. Take advantage of tools like Wix SEO , Ahrefs and SEMrush to help you determine which relevant keywords people are searching for. Then, incorporate them throughout your website content. You might also want to engage an SEO services agency or professional to help you. If you’re a freelancer who works in a specific location, you’ll also want to invest some time incorporating local SEO. To start, include your location on your website and register with Google My Business . Another helpful tip is to form relationships with other local businesses who can vouch for your credibility and link from their own website to yours. This type of local link building is a worthwhile tactic that will ensure your freelance website is found by anyone searching in your area. 09. Make it mobile-friendly Did you know that mobile internet use accounts for 64% of all web traffic? This means you’ll want your website to look just as beautiful on a small smartphone screen as it does on a desktop computer. Pay attention to the fonts and colors you use and make sure they’re readable. Declutteer the mobile version of your site and consider adding a search bar to ease navigation. If you’re a Wix user, your site will automatically generate a mobile-friendly version with an adaptive gallery for your images. 10. Promote your site After you’ve published your site, you’ll need to promote it to obtain clients and spread the word about your brand. Share it on your social media channels, and include a link in the bio of each of your accounts. You’ll also want to get business cards printed with your website on it. Furthermore, send out an email to your existing customers and share your website that way. Once you’ve gotten the word out, remember that running a successful freelance website requires maintenance and upkeep. Keep your content updated, implement fresh features, improve the user experience and stay up-to-date with current design trends. Oh, and brace yourself—the business offers are about to come pouring in. Learn how to create a job board website . What makes a good freelance website? A successful freelance website does more than just showcase your work. It builds trust with potential clients, highlights your skills and makes it easy for visitors to take action. Here are the 5 key elements that make a freelance website stand out. Key element Why it matters Tips for your freelance website Clear branding Helps clients recognize and remember you Use a professional logo, consistent colors and fonts that match your style Engaging portfolio Shows your skills and past work Highlight your best projects with descriptions, images and case studies User-friendly design Makes your site easy to navigate Keep menus simple, use intuitive layout and ensure mobile-friendly design Contact options Encourages client inquiries Include forms, email, phone number or booking links prominently SEO and discoverability Helps clients find you online Optimize page titles, meta descriptions, headings and images for search engines How to create a freelance website FAQ How much does a freelance website cost? The cost of a freelance website depends on your choice of website builder, hosting plan, domain and premium features. You can start with an affordable platform like Wix and upgrade as your business grows. Can beginners use freelance sites? Yes, beginners can use freelance sites to find clients, build experience and showcase their skills. Most platforms are user-friendly and provide tutorials to help you get started quickly. What are the best side hustles online? Popular online side hustles include freelancing, creating a website or portfolio, selling digital products, offering online courses or consulting services and participating in gig economy platforms. Learn more about weekend side hustles and side hustle ideas to get started with today.

Turn your ideas into a website you love with Wix →   As a service provider in today’s world, you know that the best way to reach potential customers is online. Most customers likely prefer to schedule a service through your website instead of calling or stopping by in person. To keep up with these expectations and maximize your sales, you’ll need online scheduling software that allows you to accept bookings and payments through your business website . The best part of it all is that you don’t have to be a Fortune 500 company, hire staff or know how to code to create a website and start making money online . We’re here to show you how you can easily create a site yourself—with the highest level of performance, reliability and payment security, across a variety of types of businesses . Read also: How to start a service business   Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a service website Learning how to start a website for services is easier than you think. Start by picking a website builder and template, then customize your branding with a domain, logo and colors. Add the right pages like homepage, bookings, about, contact, blog and testimonials, then integrate a scheduling system so customers can book and pay online. Don’t forget SEO, mobile optimization and promotion to attract clients. Keeping your site updated and professional helps build credibility, expand reach and grow your service business. Features of a great service website Feature Why it matters Online booking system Lets clients schedule and pay for services directly on your site, saving time and boosting revenue. Custom branding A strong domain, logo and color scheme help your business stand out and build trust with visitors. Service pages Clearly showcase what you offer with details, pricing and packages to guide potential clients. Testimonials and reviews Social proof builds credibility and helps convince visitors to choose your services. Mobile-friendly design Ensures your site looks great and works smoothly on any device, reaching clients wherever they are. What is a service website? A service website is a type of website that's designed to showcase and promote a specific service or set of services from a business or individual. The main purpose of a service website is to inform potential clients or customers about the services you offer while highlighting the benefits of those services. Your website should encourage potential users to take action, such as contacting you for a quote or booking a service. Learn more : How hard is it to make a website Service websites are used by a wide range of professionals and businesses, including consultants, freelancers, agencies, contractors, healthcare providers and more. Waste no time and create your site from start to finish with Wix's website builder . How to create a service website Pick a website builder Choose a layout Brand your website Add the right pages Add a scheduling system to sell your services Pay attention to SEO Make your website mobile-friendly Get a second opinion Promote your services Keep your site up-to-date 01. Pick a website builder The first step is to select a website builder that meets all your design and business needs at once. Chosen by millions of businesses around the world, Wix is one of the best website builders on the market. It's a user-friendly, professional option filled with advanced web design features and business capabilities. You can get started by choosing from one of the many fully customizable business website templates available. If you’re looking to start with a good foundation quickly that you can fully personalize later on, let Wix’s AI website builder take care of everything for you. After chatting with AI about your website goals, the artificial design intelligence tool will automatically create a service website for you. It will instantly design a site, complete with images, text and pages that are tailored to your business. Learn more about how to create a website with AI . Read also: How much does a website cost Pro tip: Small businesses thrive on connections, and Wix AI Site Chat  makes those first interactions effortless. From handling bookings to answering questions instantly, it keeps visitors engaged and guides them toward becoming loyal customers, all while giving you more time to focus on what you do best: running your business. 02. Choose a layout When it comes to the layout of your site, there are two main schools of design: the classic website and the one-pager. Both are great options, and your choice depends on your business’s specific needs. The classic option includes separate pages for each section of your service-based website. This is an excellent choice if you have a wide variety of content—say, a blog , photo gallery or FAQ page—that you’d like to distribute across different locations of your site. A one-page website, on the other hand, is limited to a single page. Each menu item takes the user to a different section of the same page, rather than leading to separate ones. The advantage of this method is that you can control the order in which viewers see your content, plus it works great on mobile. An increasing number of businesses are opting for the latter due to its strong design and simplicity. 03. Brand your website We know you've put a lot of thought into creating the look and feel of your brand. To maintain the brand identity your customers recognize and love, make sure those elements are carried over onto your website. Here are some tips to customize your site so that it reflects your brand: Get a domain Your domain name is your online address. Typically, this will be the name of your business, as this makes your site look professional and puts your brand’s stamp on the web. Check out this insightful guide on how to choose a domain name for your site. You'll also need to consider what domain extension you want to use: .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain Create a custom logo As small as it may be, your logo plays a huge role in your business. Your logo must occupy a prominent place on your site since this is crucial for building brand recognition and awareness. The logo becomes a visual representation of the business's values and emotions in a single glance. Simplicity is key for memorability and adaptability across platforms. Yaya Aaronsohn, Head of Brand Maker at Wix.com If you don’t already have a logo, you can easily create your own using a logo maker . You can then use your logo across all platforms, including your website, newsletters and even your favicon (the small icon that appears on a tab in your browser). Lastly, don’t forget to always link your logo back to your homepage—it’s a long-standing web convention. Choose your colors Your choice of colors has a powerful impact on your brand identity. Not only do colors add beauty to your site, but they also evoke emotions or connote certain associations with your brand. Your color palette plays an important role in the overall performance of your site, bolstering both conversion rates and the time spent on a page. Research suggests that up to 90% of a person’s assessment of your website is based on colors alone. Moreover, color is shown to improve brand recognition by 80% . For that reason, it’s critical that you choose a strongly branded design—including a powerful color scheme, logo and domain name—as you create a website for your service business. 04. Add the right pages Now it’s time for the fun part. Think of all the content you want to add to your service website and determine the most strategic way to organize it. It’s your business, so you can decide how many (and which) pages to include. Here are the most popular options: Homepage This is the central hub of your website. Since it’s often people’s first impression of your brand, it should be both attention-grabbing and informative. Make sure it prominently displays your company’s name and clearly explains what you do. Since the purpose of your site is to initiate bookings, you should also have a Book Now button placed above the fold. This gives users the option to book or schedule your services immediately upon arriving at your site. Bookings page To drive more revenue, you’ll want to add an online scheduling system that lets customers book and pay for your services online. While you can place your online scheduling platform anywhere on your site, many businesses opt to include a separate bookings page. That way, you’ll be able to lay out your services in an intuitive, organized way that includes all the essential details, like name, pricing and availability. You could even organize your services into packages (a.k.a. productized services ) on your Bookings page. About page The About Us page offers a personal description of your business. It’s a great place to share the story of who you are, from the origins of your business to your professional achievements and the company mission statement . If you work with multiple staff members, you can also include a Meet the Team section that makes it easy for visitors to get to know your organization. People should be able to get a sense of the personality behind your brand, as this will ultimately help you build deep connections with customers. As a service provider, forming relationships is the essence of acquiring and cultivating loyal clients. Contact page If visitors need to spend time looking for your contact information, they may decide it’s not worthwhile reaching out or purchasing your service. For that reason, add a separate page or section dedicated to all of your contact information. This should include phone numbers, email, social media accounts, a contact form and any other possible way clients can get in touch with you. People have also come to expect this information in the footers of websites. Make sure your footer is filled with up-to-date contact details, as well as your company’s address and operational hours. Blog A blog is an invaluable platform for building a loyal community, establishing yourself as an authority in the field, and driving traffic to your site. Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand. Allison Lee, Editor-in-Chief at Wix.com In fact, 72% of online marketers say that content creation is their most effective SEO, or search engine optimization, tactic when it comes to ranking high on search engines and increasing your number of site visitors. Testimonials Nothing is more impressive to a potential client than positive, unbiased reviews of your excellent service. For many customers, good reviews are the driving factor in their decision to convert. With that in mind, include a testimonials page on your site—it's an important marketing tactic that can lead to sales. PR coverage If you get published in notable publications, make this a point on your website. Just like testimonials, this will improve your brand’s credibility and further position your company as an industry leader. FAQ page By including an FAQ page, you can provide answers to questions that may naturally come up while clients browse your site. This helps potential customers feel comfortable about your product and builds trust in your brand. 05. Add a scheduling system to sell your services Next, add a scheduling system to your site so that customers can book and pay for your services online. Using Wix Bookings , you’ll be able to drive revenue to your business in a way that’s convenient and efficient for both you and your customers. In just minutes, you can take your offerings and package them as a service—whether it’s a one-on-one appointment with clients, a video class, or a multi-session course. Here’s how to do it: Create your services. This can include appointments, classes and online courses. Add staff members, if you’re working with a team. Set availability. You can do this by specifying your business’s operating hours, as well as the hours of staff who provide the service. Choose how to display bookings on your site, whether you want to show them all together or place them on separate pages. Set how you collect payment. Wix Bookings lets you easily accept full or partial payment through a reputable and secure online system. Add business details such as your address, currency and time zone. Upgrade your site to ensure the best Bookings plan for your business. In addition, scheduled appointments can be automatically synced with both your business and customers’ calendars. You and your staff will receive real-time booking updates when a client schedules an appointment. You’ll also have access to your client’s details, including their contact information, birthdays and relevant notes so that you can create the best possible customer experience. Manage your entire business on the go through the Wix App. From both the app and your desktop version, you'll be able to promote your services and related coupons, send invoices, and accept bookings in real time via live chat. 06. Pay attention to SEO SEO is the practice of optimizing your site so that your pages can rank higher in search engine results. While this may sound daunting, you can get started in a few simple steps: Choose the right domain name Sign up to Google My Business Use strategic keywords throughout your site Wix SEO is a comprehensive and free solution that efficiently guides you through these steps. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. Mordy Oberstein, Head of SEO Branding at Wix.com 07. Make your website mobile-friendly More than 50% of all website traffic worldwide comes through smartphones. This number is only increasing, which means that it’s crucial to make your booking services easily accessible to everyone through mobile. To optimize for mobile browsing, you’ll need to make sure your site is readable and navigable on a small screen. Wix takes care of that for you, ensuring the mobile version of your site looks beautiful on any device. 08. Get a second opinion and feedback Before you hit publish to take your site live, make sure everything looks and works the way you intended. Preview your website and browse the layout, and remember to proofread it a couple of times. You can even ask a trusted companion to look over things – the more eyes that can spot mistakes ahead of time, the better. 09. Promote your services via your website Once you’ve published your service website, whether it's a hotel website , a makeup artist website or photography portfolio , promote it so that people learn about your brand. A great way to get started is by spreading the word on social media. 10. Keep your site up-to-date To achieve the best possible results, keep your site fresh and up-to-date. This includes adapting to the latest trends (check out these great service business examples ) and adding new blog content to build up your authority in your field. To get a better understanding of your online performance, you can view Analytics for Wix Bookings. This gives you valuable insights into your booking statistics, such as the number of new and returning customers and your most popular pricing plans. By creating a website that enables customers to purchase your services online, you’ll take your business to new heights—and increase your revenue as a result. Why is it important to have a website for your service? Having a website for your service is crucial for several reasons: Credibility and professionalism A well-designed website can enhance both. It serves as a place where potential customers can learn more about your service, view testimonials and contact you. A professional-looking website instills trust and confidence in potential customers, making them more likely to choose your service over competitors. 24/7 availability Unlike physical storefronts with limited operating hours, a website is accessible 24/7. This means that potential customers can learn about your service, make inquiries or even make purchases at any time of the day or night. This flexibility can significantly expand your reach and increase sales opportunities. Customer convenience A website makes it convenient for customers to learn about your service and make informed decisions. They can easily access information such as pricing, service details, FAQs and contact information without the need for direct interaction with your or a customer service rep. Competitive advantage Having a website is essential to staying ahead of the competition. If your competitors have websites and you don't, you risk losing potential customers to them. By investing in a professional website, you can differentiate your service, attract more customers and stay competitive in your industry. Strengthen brand identity Use your website to showcase your unique style through visuals, content and messaging. A consistent brand image helps you stand out and connect with your audience. Make sure your design reflects your values and resonates with your target market. Remember, your website is often the first impression potential customers have of your brand. Enable online payments Add secure payment options so customers can pay directly on your site. It simplifies the process and helps boost your sales. Offering multiple payment methods like credit cards, digital wallets or BNPL (buy now, pay later) options can make the checkout experience even smoother. Plus, secure transactions build trust with your customers, encouraging them to return for future purchases. Learn how to create a job board website . How to create a service website FAQ Do you really need a website for a service business? Yes, having a website is essential for a service business. It’s a place where potential clients can learn about your services, see past work and get in touch with you easily. A well-designed website builds credibility and helps you stand out from competitors. It also lets you reach more people and accept bookings or payments online, making your business more convenient and professional. What does a services page look like? A services page should be clean, organized and easy to navigate, with clear headings for each service. It features engaging visuals, concise descriptions and calls-to-action that guide visitors toward booking or contacting you. Including client testimonials, case studies or certifications helps build credibility and trust. How do you structure a website service page? A well-structured service page starts with a clear introduction and overview of your offerings, followed by detailed descriptions for each service. Visual elements, benefits and features, and client testimonials help keep visitors engaged and informed. Including calls-to-action and contact details encourages inquiries or bookings, while optional pricing information and related services can guide decisions. Do I need a blog section on my service website? Adding a blog can boost your website by improving SEO and driving organic traffic. It’s a way to showcase your expertise, provide helpful content for visitors and keep your site fresh with regular updates. Blog posts can also be shared on social media and used in email marketing campaigns to attract and convert leads. Over time, it helps establish your authority in your field and keeps potential clients coming back. Should my pricing be visible on my homepage? Showing pricing on your homepage can save visitors time and build trust through transparency. It helps qualify leads automatically and can improve conversion rates while reducing customer service questions. If your services are highly customized or enterprise-level, it may make sense to direct visitors to a contact form instead. Either way, clear pricing information helps visitors make informed decisions quickly. Should I show client testimonials on every page or keep them on a dedicated page? It works best to do both. Including 1-2 relevant testimonials on each service page and a strong one on your homepage builds trust and social proof. Placing testimonials near calls-to-action encourages visitors to take the next step, while a dedicated testimonials page allows for detailed success stories, longer quotes or video reviews. This combination ensures prospects can easily see the value of your work wherever they explore on your site. Looking to start a service business? Check out these ideas for inspiration: How to start a virtual assistant business How to start a babysitting business How to start a nail business How to start a plumbing business How to start a party planning business How to start a food prep business How to start a pool cleaning business How to start a painting business How to start a tutoring business How to start a pool cleaning business How to start a cleaning business How to start a pressure washing business How to start a landscaping business