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When you're learning how to build a website for your small business, it's crucial to grasp the core web design principles that make a site successful. Understanding these can help you understand how to design a website that truly reflects your business goals and branding. Your web design should be well-planned, prioritize function over form and encourage engagement and conversions. In order to help you achieve this we've put together some top web design tips for a small business website . Get inspired by eCommerce website design ideas. 10 web design tips for a small business Set clear website purpose and goals Prioritize simplicity via navigation and layout Use consistent branding and design elements Don't neglect the user experience Make sure of accessibility for all users Plan high-quality and relevant content Use professionally designed templates Hire a web designer, if necessary Optimize for search engines (SEO) Test, test and test your website 01. Set a clear website purpose and goals Before you start designing, know what you want your website to achieve. Are you looking to sell products, provide information or collect leads? Setting clear goals will guide your design choices Your website should communicate its purpose clearly from the moment a visitor lands on it. A clean design with a clear message helps users understand what you offer and what action they should take. For example, if you provide landscaping services , your landscaping website should highlight this with high-quality images of your work and clear calls to action that include "Request a Quote" or "View Our Services." Clearly state what sets your services apart, as Cross States Landscape does. Whether it's your experience, pricing, or customer service make sure it's front and center. Your website should facilitate easy communication between you and your customers. This could be through contact forms, live chat support or frequently updated FAQs. If you're selling products or services from your ecommerce website, the commerce aspect of your site must be secure, straightforward and user-friendly. Features like one-click purchasing and easy-to-find shopping carts contribute to a smooth shopping experience. Learn more: eCommerce website examples 02. Prioritize simplicity via navigation and layout A simple, intuitive website navigation is key to keeping visitors on your site. Users should be able to find what they're looking for without any confusion. This means having, amongst other design elements, a well-organized menu, a search bar for larger sites and a website layout that guides the user naturally through your content. Consider carefully your website architecture and hierarchy. This should be planned around how you expect users to move naturally around your site to find what they're searching for. This also means setting a hierarchy for your website pages too. "Clear website navigation makes it easier for visitors to explore without frustration," says Oren Inditzky, Wix's VP and GM of Online Stores, who examined the science of first impressions in web design . "Use familiar labels and organize content logically so that users can find what they need in just a few clicks." A sitemap can help visualize how different pages are connected and create a user-friendly experience. Avoid cluttering your pages with too much information or too many images—clean layout helps users focus on what's important. 03. Use consistent branding and design elements Consistent branding across all pages reinforces your business identity and builds trust with your site users. Your website's color scheme, typography and overall web design should reflect your brand's personality consistently. This includes using your logo effectively and ensuring that all design elements align with the image and message you want to project. Part of this might also include building a community around your brand can increase customer loyalty and engagement. Features like customer reviews, forums, or social media integration allow customers to interact with each other and with your business directly on the website. A well-designed website should always connect with other marketing efforts such as social media campaigns or email marketing. Integrating these platforms helps create a cohesive online presence for your brand. Some top tips for branding consistency in your web design include: Ensure your logo is prominently displayed, typically in the top left corner of every page, as this is where eyes tend to look first. Use colors that reflect your brand palette —consistent use of colors helps reinforce brand recognition. Choose fonts that align with your brand's character—whether it's professional, friendly or modern—and keep font choices consistent across the site. Use images that convey your brand's values and message. Whether it's product photos or lifestyle shots, they should be high quality and on-brand. The language and tone used in your content should reflect your brand personality, whether it's authoritative, conversational, or informative. 04. Don't neglect the user experience At the heart of user-centric web design is UX. Your site should be easy to use, navigate, and understand. Users should find value in what your website offers them, whether it's information, products or services. How to offer the best user experience on your site? Don't be afraid to listen to your users. You can collect feedback through surveys, user testing or analytics tools . Then, use this information to make informed design adjustments that enhance the usability and appeal of your site. This might include moving buttons, to make it easier for users to commit to an action on your site. Or it might mean changing the layout of a product page to make it clearer to see what you're selling and the price. Offering personalized experiences can also set your small business apart when it comes to your website UX. Customization could mean allowing users to set up their own profiles or providing tailored product recommendations based on browsing history. Tailoring the user experience to individual needs can significantly boost engagement. Personalization can range from customized product recommendations to remembering a returning visitor's name. A user-centric website is also a high-performing one. It loads quickly, functions properly on all devices and doesn't leave users waiting. 05. Make sure of accessibility for all users Your website should be accessible to everyone, including those with disabilities. This means designing for various devices, potentially designing a responsive website or making your site more mobile friendly. It's important to consider things like color contrast for readability and alt text for images. Designing for accessibility not only widens your audience but also demonstrates social responsibility as as mall business owner and brand. It's the right thing to do. "As soon as the user makes their website accessible, the door to the population of people with disabilities, which includes about a billion people, opens. There is tremendous business potential here, alongside the creation of a space that everyone is welcome to take part in and enjoy." - Nir Horesh, head of accessibility at Wix.com 06. Plan high-quality and relevant content The content on your site must be relevant to your audience's interests and needs. It should provide value, whether that's through informative blog posts, product descriptions or helpful how-to guides related to your industry. Keeping content fresh and updated is also important for engaging visitors and improving your SEO. Focus on writing and including copy and visuals that engage your audience. Remember the importance of relevance and clarity in communicating with your visitors. Visuals can make or break your website's appeal so use high-resolution images that reflect your products or services in the best light. At the same time use your content to guide users towards taking action with clear CTAs like 'Buy Now,' 'Learn More' or 'Contact Us.' You might also want to consider starting a blog or checking out these 7 things you can do in 30 seconds using Wix’s AI image tools . 07. Use professionally designed website templates Using website templates to design and build your site can be a time efficient way to design website, especially if you're not a web design and have no web design experience. Use a website builder, like Wix and you can choose from hundreds of pre-designed templates for your site. Choose from: eCommerce website templates Service business templates Blog templates 08. Hire a web designer, if necessary Hiring a web designer might be an option to consider, depending on the complexity of your site and web design plans. A web designer can help with creating custom designs and optimizing for accessibility. They might also be necessary if you're hoping to combine custom web design with advanced site functionality. However hiring a web designer is not necessarily essential when it comes to making a website. Most website builders make it easy to create a stunning, functional website with little to no design knowledge. 09. Optimize for search engines (SEO) A well-designed website should always be optimized for search engines. Think clear structure, relevant content and fast loading times – these factors may influence SEO ranking. Great content is at the heart of SEO and a key element of your web design. SEO-optimized longer. Keep your content fresh and monitor your website's performance, including rankings and traffic sources, to stay ahead of the game. According to Mordy Oberstein, Head of SEO Branding at Wix.com Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. You don't have to be an SEO expert to make sure that your web design is SEO friendly. Plus the SEO assistants that come with some website builders, can help you make sure your site has its basic SEO optimizations in place. 10. Test, test and test your website Website testing, both of how it looks and works is something that should happen throughout every part of the web design process for your small business. You need to know how your target audience will react to your branding, the UX of your site and its functionality. You can do this through focus groups, using external auditing tools or by inviting groups of potential users to test for you either for a paid amount or in return for a product or service trial. Sometimes even the best planned websites, fail in testing or issues arise that can be caught once a site is fully up and running. Be inspired by our round-up of web design quotes . Web design tips for small businesses FAQ How often should I update my website? Regular updates keep your website fresh and can improve SEO. Aim for minor updates every few websites and a more significant review quarterly. Can I use free images on my website? Yes but make sure they're royalty-free or have a Creative Commons license. Images within the Wi editor are, for example. Should my small business website have a blog? A blog can boost SEO and establish your expertise. If you have the resources to maintain it with quality content, it's a valuable addition to your site. How can I make sure my site loads faster? Optimize image sizes (for example Wix compresses all user images to Webp for better performance), minimize code (also a given with Wix), use caching (Wix does automatically for all its user sites) and consider a content delivery network (Wix uses many globally located CDNs) to improve loading times.

Web design is a broad area that includes many different specialties, but two pillars form the foundation of this digital landscape: web designers and web developers. Thinking about a career switch but can’t decide between the two? We’ve got you covered. This article unravels the contrasting yet complementary worlds of web design and web development. You’ll learn what unique skill sets, responsibilities and tools you would need to pursue a career in one or the other. Whether you’re interested in designing a website or developing one, using a website builder is the best place to get started. What is the difference between a web designer and a web developer? Web designers and web developers share the same goal: figure out how to make a website that’s user-friendly and meets its business objectives. Yet, they have different roles in achieving this goal. While web designers decide how web pages will be organized, structured and decorated, web developers use code to implement the design and make the website functional. Learn more: Types of designers What does a web designer do? Web design falls within the realm of digital design , involving the crafting of visual content and assets using digital software. At the helm of this creative process is the web designer, tasked with the creation of visually appealing and user-friendly websites. They wield a creative palette of colors, typefaces and imagery to fashion websites with exceptional aesthetics. In the pursuit of excellence, web designers draw upon human-centered design principles, aiming to construct websites that offer a superb user experience. This marriage of artistic ingenuity and user-centric design results in digital spaces that captivate and delight visitors. Ready to put your website design skills to action? Start designing your site now. Key responsibilities of a web designer The responsibilities of a web designer vary depending on the organization or project they're working on, but here is a general overview: Design the layout: Web designers determine the arrangement of individual elements on a web page, such as a website header , menu, content sections and website footer . The goal of this process is to create a clear visual hierarchy of elements that make it easier for visitors to find the information they are looking for. Choose color and typography: When choosing a color and typeface for a website, web designers aren't only responsible for aesthetics, but they also have to ensure that the choices align with the website's branding and user experience. The web design should be visually appealing and accessible to various audiences. Create, select and edit graphics and images: Web designers create or select images, icons and other visual elements that enhance the website's appearance and help to communicate important information. Make the design responsive : People visit websites from various devices—from mobile phones with a relatively small screen to extra-large monitors. Therefore, web designers must make sure their creations look great on desktops, tablets and smartphones. Design the user experience: Web designers aim to create websites that are aligned with the needs and wants of users. They consider how users interact with the website and carefully prioritize content both above the fold and below it to communicate essential information at a glance and provide all other information according to its priority. Collaborate with the engineers: It's not enough to know how to design a website . Web designers also need to know how to communicate their design decisions to web developers clearly. Web designers work closely with web developers and other team members to implement the design into a functional website. Monitor trends: The digital landscape constantly changes, new web approaches emerge almost daily and web designers should constantly monitor design trends. Staying updated on the latest web design trends , technologies and tools helps designers to create modern web design and engaging web experiences. Learn how to start a web design business . Tools web designers use Web designers wield an array of tools in their craft, and while the toolbox is extensive, there are some standard essentials that most web creators rely on. Adobe Photoshop takes a front-and-center position, serving as a powerhouse for image editing. With this software, designers sculpt and refine images to perfection, ensuring they dazzle on the web. When it comes to crafting versatile and scalable vector graphics, designers often turn to Adobe Illustrator. Icons, logos and other visual elements that need to shine regardless of screen size find their birthplace here. For shaping web layouts and individual pages, specialized tools like Sketch and Figma come into play. These applications empower designers to construct web content and interactive features with finesse. To weave all these elements into functional websites, designers can lean on user-friendly website builders such as Wix. These platforms streamline the design process, enabling professionals to craft polished websites swiftly, no coding required. In the realm of color, Adobe Color lends a hand by helping designers generate customized color palettes that align with a brand's identity, creating a visually pleasing and cohesive design. Typography takes the spotlight, and Google Fonts is the go-to resource for web designers. It offers an extensive selection of fonts optimized for the web, allowing designers to choose the perfect typefaces that harmonize with the overall website aesthetics. Lastly, web animations inject vitality into modern web design. LottieFiles is a favored tool for creating captivating animations, simplifying the process of adding interactive and dynamic elements to web projects. It's a designer's secret weapon for crafting engaging online experiences. Start designing websites with Wix today. Qualities that make a good web designer Curious about how to become a web designer ? Let's discuss some qualities that make a good web designer. First and foremost, assess your prowess in visual design. A solid grasp of design principles, encompassing concepts like white space , typography, color theory and visual hierarchy, serves as the cornerstone for crafting visually captivating websites. Moving beyond the aesthetics, understanding human psychology is paramount. Effective web designers are in tune with the needs and desires of users. Your primary objective should be to construct user-friendly websites, where each page is optimized for skim reading. Achieving this feat hinges on comprehending how people interact with websites, including their online behaviors, preferences and motivators. Last but not least, you need to be ready to work with people. Web designers have solid communication skills that enable them to articulate their ideas and explain design concepts to clients or team members. Soliciting and navigating diverse feedback can be a challenge, as opinions vary on how something should look and function, but it’s essential to be open-minded. Web designers readily embrace feedback and adapt their designs accordingly. Learn more: What is web design? What does a web developer do? Web developers are the architects of the digital world. They bring websites to life by translating creative concepts into functional, interactive and user-friendly online experiences. Key responsibilities of a web developer The core responsibility of a web developer revolves around the craft of writing code. They harness a variety of programming languages to translate design concepts into functional websites. This is akin to constructing the foundation and framework upon which the digital world stands. They meticulously build the structure, layout and interactivity of websites to make the user experience seamless and enjoyable. But web developers aren’t just coders—they also serve as stewards of websites, overseeing their ongoing functionality, performance and security. Regarding functionality, web developers ensure that websites not only function as intended upon launch but that they remain operational and adaptable over time. This means addressing issues that may arise from software updates, changes in user behavior or evolving industry standards. They're responsible for fixing bugs, implementing new features and maintaining the site's overall functionality to provide a consistent and user-friendly experience. Performance is another vital aspect of their stewardship. Web developers must continually monitor and optimize websites to ensure they load quickly and respond efficiently to user interactions. This involves streamlining code, optimizing images and media, and employing various performance-enhancing techniques to keep the website running smoothly. The aspect of security is paramount in their role as stewards. Web developers act as the first line of defense against digital threats. They establish and maintain security measures to protect the website from vulnerabilities like cyberattacks, data breaches and other risks that could compromise user data and the website's integrity. By employing encryption, authentication and the latest security practices, they safeguard the website and the sensitive information it may handle. Tools web developers use In order to become a web developer, you’ll need to become proficient in writing HTML, CSS and JavaScript code for front-end development as well as back-end languages such as Python, Ruby or PHP. These back-end languages enable developers to build the server-side logic that powers web applications and manages databases. Speaking of databases, web developers engaged in back-end development often work closely with these systems. You’ll need to understand how to interact with databases effectively, both for storing and retrieving data. This skill is vital for creating dynamic web applications that can process and display information from a database. The code that web developers produce is typically stored in a code repository, and for efficient management and collaboration, they employ version control systems like Git. These systems help developers keep track of changes to their code, ensuring that multiple team members can collaborate on a project simultaneously without conflicts. It streamlines the development process and allows for the seamless integration of new features and bug fixes. New to coding? Because Velo is a full-stack, WYSIWYG development platform that allows you to edit code without having to write any code by yourself, it’s a great tool for getting started. Qualities that make good web developer Curious if you’ve got the qualities necessary to become a successful web developer? Because web development often involves tackling complex technical challenges, strong problem-solving abilities are paramount. Attention to detail will also come in handy since small errors in code can have significant consequences. In an ever-evolving landscape of languages, frameworks and technologies, you also need to be adaptable to stay relevant and always be open to trying new things. A collaborative spirit and strong communication skills are also important, as web development projects typically involve working with designers, project managers and clients. While creativity is often associated with designers, web developers also benefit from a creative mindset, helping them find innovative solutions and bring unique ideas to life in their projects. Analytical thinking is invaluable, allowing you to assess problems, data and user behaviors, leading to data-driven decisions and improved user experiences. Web designers vs web developers FAQ How to know if to hire a web designer or web developer? To decide whether to hire a web designer or web developer, assess your project needs. If your focus is on aesthetics, user experience and visual elements, prioritize a web designer. For complex functionality, coding and backend work, lean towards a web developer. A balanced approach may involve hiring both for a comprehensive web development team that covers design and functionality effectively. If you want to simplify the process and ensure you find the right expert, you can hire a pro  through the Wix Marketplace to get matched with verified designers and developers who fit your project needs and can bring your website vision to life. Who earn more web designers or web developers? Web developers generally earn more than web designers. This is because web developers often possess advanced technical skills and are responsible for building the core functionality of a website or application. Their role requires in-depth programming knowledge, contributing to higher demand and compensation compared to web designers who focus primarily on the visual and user interface aspects of a project. However exact salaries will depend on experience and exact skills. Do web designers know how to code? Yes, web designers may be able to code to some extent. While their primary focus is on the visual and user experience aspects, some possess coding skills in HTML , CSS and JavaScript . However, web designers may not have the same level of coding proficiency as dedicated web developers who specialize in backend development, databases, and server-side scripting.

Web design has come a long way since the first site was published in 1991. With over one billion live websites on the internet today, it’s no surprise that this industry is here to stay. Wix is home to thousands of website design professionals, enthusiasts, and designers who are empowering the industry to reach new heights. So, if you’re here to learn more about the world of web design, you’ve come to the right place. As a preliminary to learning how to design a website , this article will hone in on the role of web design and go over helpful tips by defining critical terms and ideas, and looking at examples that will give you further insight. Ready to put your website design skills to action? Start designing your site now. Here’s what we’ll cover: What is web design Web design vs. website development Web design tools Principles of design applied to websites Website layouts Functional components of web design Visual elements of web design Website maintenance Web design inspiration Accessibility in web design 01. What is web design? Web design is the art of planning and arranging content on a website so that it can be shared and accessed online with the world. A combination of aesthetic and functional elements, web design is a type of digital design that determines the look of a website—such as its colors, fonts, graphics and user interface (see our guide on website design best practices ). Today, creating a website is one of the pillars of having an online presence. Because of this, the world of web design is as dynamic as ever. It is constantly evolving, including mobile apps and user interface design, to meet the growing needs of website owners and visitors alike. Web design is often a collaborative process that combines knowledge and tools from related industries, ranging from web design statistics to SEO optimization and UX. Web designers will often bring together professionals from these areas who can optimize performance and focus on the larger process and outcome. Learn more: The science of first impressions in web design Why is web design important? Web design quotes 02. Web design vs. website development The first step in our web design journey is to clarify the difference between web design and website development, since the two are closely related and often (mistakenly) used interchangeably: Web design refers to the visual design and experiential aspects of a particular website. We’re going to dive into more detail about web design throughout the rest of this article. Website development refers to the building and maintenance of a website’s structure, and involves intricate coding systems that ensure the website functions properly. The following are some basic markup languages most commonly used by web developers to build a website: HTML or HyperText Markup Language, is a coding language used to create the front end of websites. It is written to include the structure of a web page and carried out by web browsers into the websites that we see online. CSS or Cascading Style Sheets is a programming design language that includes all relevant information relating to a webpage’s display. CSS works with HTML to design the style and formatting of a website or page, including the layout, fonts, padding, and more. However, if you use a CMS (a computer software application that manages the digital content of a website) you can learn how to make a website and make updates without the knowledge of using code. Wix is an example of a CMS, which functions as a user-friendly system for website content development. Wix even offers you a way to design a website with AI , as well as an advanced solution for web designers called Wix Studio. Continue reading: Wix vs. Wix Studio 03. Web design tools Web designers require their own unique set of tools to create and design. There are a few key elements that will determine which types you’ll use, and at which stage you’ll need them. Here are a few questions to consider: How big is your team? What kind of budget do you have? What kind of technical requirements will your site need? What is the overall aesthetic you wish to achieve? Will you create an adaptive or responsive design? What is the purpose of your website? The answers to these questions will also help you understand​​ which kind of website builder you want to work with, or other design software tools. Website builders like Wix are great since they don’t require code, and come equipped with a range of ready-made templates suitable to every industry. For novice web designers, website builders are a great foundational tool that can easily be customized both in terms of visual elements and functionality. For more experienced web designers, Wix Studio is the ideal platform with more advanced features for layouts, interactions, effects and designed assets. Design software tools such as Figma , Photoshop and Sketch can be used to create wireframes, custom features and design elements. However, the major difference with these tools is that all elements must be converted to code. While these tools offer creative flexibility and collaborative integrations like hand-off features to web developers, they can require more time, knowledge and resources. As you gain more experience with a range of web design tools, you’ll know which are best suited to you and your business needs. 04. Principles of design applied to websites One of the first parts of understanding what web design is knowing what good web design is—and how to achieve it. We can have a look at the principles of design for reference, a theory practiced by artists and designers which outline the visual qualities any composition should aim for. Applying these principles to web design can help beginner and advanced web designers alike achieve a site with a harmonious look and feel. Of course, these are not strict rules to follow, but rather guidelines to learn how we can apply the various elements of a website’s design. Take it from Picasso, “learn the rules like a pro, so you can break them like an artist.” Once you understand the goals of web design and become more comfortable with each website element, you can tweak the approach with a more creative touch. Let’s explore the following principles: Balance Contrast Emphasis Movement Rhythm Hierarchy White Space Unity Read also: 10 high-end website design tips  (feat. advice from an art director) Balance Visual balance means ensuring that none of the elements in a single composition are too overpowering. This can be applied to web design by drawing an imaginary line down the center of a webpage and arranging elements so that the visual weight is equal on both sides. There are two main ways to achieve balance on a website: Symmetrical balance is when the visual weight on both sides of that line are equal and arranged like a mirror image. When applied to your web design, this can evoke feelings of balance, beauty and consistency. Asymmetrical balance is when the visual weight is equal on both sides, but the composition and order of elements will vary (i.e., not a mirror image). A balanced asymmetrical design is considered a modern website design approach and will create a more dynamic experience for the viewer, while maintaining a harmonious composition. Contrast Contrast refers to arranging juxtaposing elements in a way that highlights their differences: dark and light, smooth and rough, large and small. When contrast is in the picture, it’s dramatic and exciting qualities can captivate visitors as they scroll through your site. Emphasis The principle of emphasis reminds us that not all website elements are equal. Whether it’s your logo , a CTA, or an image; if there’s something on your webpage that visitors should notice first, applying the principle of emphasis with the use of bright color, animation or size will ensure it's the dominant aspect of your composition. Movement When applied to web design, movement is what guides visitors from one element to the next. By controlling the size, direction and order of elements on an individual web page’s composition, you can direct the movement of the viewer's eye throughout your site. This is especially noticeable with techniques like website gamification . Rhythm Rhythm refers to the repetition of elements in order to create consistency, cohesiveness, or to amplify a certain message. Repeating characteristics such as your logo, brand colors, including complementary colors , and using the same typeface, will also strengthen your brand identity and presence on the web. Hierarchy Placing your business name at the bottom of your homepage is simply poor web design practice. Can you guess why? First-time visitors would have to scroll all the way down your site to know who you are. This is something we understand from the principle of hierarchy, which teaches us that the most important content should be placed in a prominent spot where visitors immediately see and interact with it. White space In art and design, any area of a composition that’s void of visual elements is referred to as white space (psst: even when it’s not actually white). This might not seem like a critical thing to pay attention to, but the conscious arrangement of white space in web design will give the visual elements of a webpage room to breathe. It can also help achieve other goals in your composition, such as hierarchy, balance, emphasis, and more. Unity Unity is the culminating effect of all the individual elements you’ve added to your site, ideally resulting in one harmonious composition. The goal of unity in web design is to ensure that visitors will not get overwhelmed, confused, or turn away from your site. It might take a few tries to get it right, but once you achieve a unified web design, you can ensure that each aspect of your site plays a valuable role in its function and performance. This also means paying attention to what elements you include, where and how you position them, and if they are truly serving a purpose. 05. Website layouts Planning your website layout is like setting its foundation, since it will determine the arrangement and sequence of visual elements on each page of your website. This critical step in web design plays a role in a site’s visual appearance, level of usability, and amplifying its message. The best layout for your website can be determined by a variety of factors: the goals of your website, the message you want to convey to viewers, and what kind of content you’ll include. While there’s no “one-size-fits-all” solution, there are two major directions you can take: Layouts to accommodate your content: The layout you choose should be fitting for the type of content. For example, if you want a layout that will showcase products you might go for one that leaves ample space for highlighting images. A blog layout, on the other hand, will need to convey new information in an organized way. Common layouts: There are plenty of tried-and-tested website layouts out there. These tend to feel familiar to users, as they build on their existing expectations or past experiences of other websites. Since they may result in a more intuitive, easy-to-use interface, they can be great for beginners. When designing a website of your own, you can use website templates in a wide range of categories to provide a solid infrastructure for your site’s layout. If you want to design a layout from scratch, we recommend using wireframes to start. This process will allow you to draft out the layout of your website before the implementation process. Pro tip: Explore old-school types of layouts in nostalgic web design and Y2K website design . 06. Functional components of web design Website functionality essentially refers to how your website works; everything from its speed and ease of use, to what specific actions can be performed on it. At the risk of dating myself, when I think about how speedy and efficient websites function today—compared to the ‘90s (I can hear AOL’s dial up signal in the background), I’m reminded that we’ve come a long way. Given the advancements across the industry of web design, it’s in our best interest to utilize the modern tools available to guarantee our websites perform well, and are easy to use. Let’s go over the components of web design that will affect how your site functions: Navigation Speed SEO UX Adaptive design vs. responsive design Navigation A single web design can consist of multiple pages and items to be viewed or used by the visitor. Website navigation is what lets visitors find the webpages they need after they arrive at your site. Adding a navigation menu to your design is the best way to provide smooth navigation for visitors. A website’s menu links to multiple items on your site and serves the user by helping them navigate between different pages and sections. Depending on your site’s design, you might choose between the following types of menus: Classic navigation menu: This popular menu type is placed in the website’s header, presented as a horizontal list. Sticky menu: Also known as a fixed or floating menu, this menu stays put as visitors scroll down the site. Hamburger menu: A hamburger menu is an icon made up of three horizontal stripes that opens to a full menu once it’s clicked. Dropdown menu: A menu in which a list of additional items opens up once visitors click on—or hover over—one of its items. Sidebar menu: A list of menu items located on the left or right side of a webpage. Speed Speed measures how quickly your site fully loads after a visitor enters it. No one, especially in our fast-paced generation, likes a slow website. It’s got to be performing at high speed. In fact, studies show a 38% rise in bounce rates when a webpage’s loading time surpasses 3 seconds . No matter how pretty the web design is, you can’t compete unless you’re providing visitors with the smoothest browsing experience. Many factors can affect the loading time of a page; some are related to a visitor’s own device or internet connection, while others might be specific to the website they’re attempting to browse. Today, there are proven practices and tools checking for auditing your site’s performance and improving the loading speed of its pages . You can also learn more about Wix Performance here . SEO SEO, or search engine optimization, is the process of optimizing a website so that it ranks well on search engines. Since it plays a big part of your website’s success, we think it deserves to be included here with the functional elements. The more people who are able to find you on Google means the more visitors you’ll have using your website. Although SEO is an ongoing task, there are steps you can take to integrate website design with SEO from the get-go. For example with Wix’s SEO solutions, your site’s built-in infrastructure will already support positive performance. There are a number of common SEO practices you can take before hitting publish, too: include headings in your content, add alt text to images, use meta descriptions on relevant pages, and choose a domain name that represents your brand or business. UX Since the explosion of computer usage in the 1980s, the tech industry has constantly been exploring how human beings can better interact with technology. This is the practice of UX design —or user experience—and when applied properly to web design, it can have a great impact on the user’s journey. The term UX is often used interchangeably with “user interface” design or “usability,”, which are really , in reality, a part of the larger UX vision. While UX designers are concerned with these aspects of a product, they are also involved in looking at the big picture, finding ways to perfect and develop the products, branding, design, usability, and function. The process of is meant to ensure that a website encompasses high-quality interactions, content, products and services, by improving these seven factors: Useful Usable Findable Credible Desirable Accessible Valuable Adaptive design vs. responsive design Today, mobile devices account for over half of online traffic , making it critical to adapt our websites to the small screen. There are two types of styles that make it possible to shift a web design from its desktop version to mobile: adaptive design and responsive design. Knowing the difference between the two will come in handy, especially when choosing the website builder that’s best for you as most platforms will support one of the two: Adaptive design involves creating different versions of the same website, where each can adapt to a different size screen, or browser width. For example, with Wix, our users can arrange the layout for their site’s desktop version, and will be provided with a mobile website adaptation that is customizable. Responsive design i nvolves creating websites with a flexible grid. This creates a dynamic appearance, depending on the screen size and orientation of the device used to view it. 07. Visual elements of web design A website’s visual elements are just as important as the functional qualities, and work together to shape its overall look and feel. From color schemes to fonts and video, these details play a role in user experience and the shaping of your brand. In the age of skim reading, it is especially important to make sure every element pops. In this section we’ll go over the visual elements of web design, along with some tips for making aesthetic decisions of your own: Website header Website footer Color scheme Typography Website background Imagery Animation Website header A website header refers to the very top section of a website page, and is the first thing visitors see when they arrive at a site. In such a strategic location, a header is generally used to display a navigation menu, business name, a logo or contact information. Website footer A website footer is located on the bottom of the page and is fixated every page of your site. Since it’s the last thing visitors will see, it’s a good place to add and repeat important information they may have missed, without taking up too much visual real estate. A footer is also a common place to include contact details, a map, an email sign up bar, or social media buttons. Color scheme When it comes to web design, your website color scheme will set the tone for your site. Not only that, but splashing a branded color scheme strategically throughout can play a key role in strengthening your online branding. When determining a site’s color scheme, decide which hues will represent your primary color (the one that’s most dominant on your site), secondary color (used consistently, albeit more sparingly than your primary color), and the accent colors (used in clever ways to highlight certain details of your site). Typography Typography refers to the visual aspects of type, such as the choice of font and arrangement of text. A crucial part of web design, typography can be used to complement a website’s aesthetic style, or to strengthen the written messaging throughout a site. When choosing the best fonts for your website, consider the fact that typography can be as important as the words themselves. You’ll want to choose fonts that are readable, suit the stylistic theme of your site, and above all—on brand. Similar to a color scheme, you can pick primary, secondary and accent fonts to direct the way a visitor experiences your written content. Website background Setting the tone for your page, the website background plays an important role in web design. Whether it’s static or animated, solid or textured—the background is what follows visitors consistently as they scroll. You can upload any image or video to become your website background, use a brand color, go for a trendy gradient background or opt for a minimalist theme and leave it white. Whichever you decide, make sure it fits into the overall visual theme of your site and grabs visitors attention without being too distracting. One way to add more excitement to a background is by implementing scrolling effects, such as parallax scrolling —a trendy favorite of both professional web designers and beginners. Imagery In just a few seconds, your website imagery can strengthen the message you send to visitors. This might mean displaying your business’s products or location, uploading photos from an event, including a branded favicon , or using an icon maker to add a bit of flair to your site’s design. Wix provides a rich library of free visual content—from AI image tools to collections of innovative designs, like the transparent videos we purchase from some of our talented users. When working on a web design, our users also have the ability to upload their own images, stock photos from sources like Unsplash , custom website animations or vector art. Read also: 7 things you can do in 30 seconds using Wix’s AI image tools Animation One of the goals of web design is to set your site apart from others. Adding animation to a website is a great way to do that, and can help direct your users’ experience and action. You can include animation throughout your site to create a more dynamic experience for viewers, or to trigger certain reactions. For example, try adding a touch of animation to: A CTA button to encourage visitors to click Elements like arrows to provide direction for users Loading bars to make their (hopefully short) waiting time more exciting Things that you want users to pay attention to, such as a lightbox for email signups 08. Website maintenance The web design industry is one that’s constantly introducing new features, tools and solutions. The down side of this quickly evolving world is that it requires you - and your website - to stay constantly up-to-date and implement a website maintenance plan. After you’ve completed your first design, you'll eventually have to update your website to ensure the content is relevant, and the design is not obsolete. While seemingly futile, any outdated elements on your website can negatively impact your visitors’ interactions, resulting in decreasing overall performance and sales. Check in on your website at least once a month to make sure there are no bugs, everything works properly and that your information is current. When considering a redesign , think about the changes you can make to keep your web design relevant, improve it’s ease of use, or amplify its performance. This might mean adding fresh visual content, an extra page, working on SEO or performing an accessibility audit . 09. Web design inspiration Now that we’ve covered the basics of web design, it’s time to seek creative examples. Web design inspiration is everywhere, and we recommend you regularly browse through sites like Behance , Awwwards , and Pinterest to find new ideas. Here at Wix, we’ve got our finger on the pulse of web design trends , and are constantly on the lookout for the best websites made by users. We love seeing what these proud website owners do with our product - from artists to small business owners, and everyone in between. Check out the following “best of” websites for inspiration of your own: Website ideas Outstanding Wix Websites 21 Best About Us Pages Homepage Design Examples Effective FAQ page examples Beautiful Contact Pages Best Graphic Design Websites Beautiful One Page Websites Is your site irresistible? Looking to start a web design business? Read our guide. 10. Accessibility in web design Accessibility in web design ensures that your website can be used by everyone, including individuals with disabilities. It’s not just a moral or legal obligation—it's an essential part of creating a user-friendly, inclusive digital space that benefits all visitors. By implementing accessible practices, you open up your website to a wider audience while enhancing the experience for every user. Here are the key practices in accessible web design: Ensure sufficient color contrast: Use contrasting colors to make text readable for users with visual impairments. Provide descriptive alt text: Add meaningful alt text to images so screen reader users can understand visual content. Ensure keyboard navigability: Make all website functions accessible via keyboard for users who cannot use a mouse. Use clear and consistent navigation: Design intuitive navigation to enhance usability and minimize confusion. Provide text alternatives for multimedia: Include transcripts for audio and captions for video to make multimedia accessible. Avoid reliance on color alone: Use labels or symbols in addition to color to convey information clearly. Enable scalable text: Allow users to adjust font sizes to improve readability based on their preferences. Use semantic HTML: Structure content using proper HTML tags to enhance compatibility with assistive technologies. Design accessible interactive elements: Make buttons and clickable areas large and easy to identify, especially on mobile. Conduct regular accessibility testing: Use tools and user feedback to identify and resolve any barriers to accessibility. Beyond improving usability, accessibility can also boost your website’s performance. Search engines often favor accessible websites, resulting in better SEO rankings. Additionally, compliance with standards like the Web Content Accessibility Guidelines (WCAG) helps you avoid legal risks while showcasing your brand’s commitment to inclusivity. Web design FAQ Where can I hire a professional website designer? If you want a professional designer to create a polished, functional website, hire a pro  through the Wix Marketplace. The platform connects you with over 2,000 verified web creators, including freelancers and agencies, who specialize in design, development and other website services. You’ll get matched with experts based on your project needs, and they’ll reach out to discuss your vision before you hire. This ensures you find the right professional to bring your website ideas to life efficiently and confidently. What does a web designer do? A web designer is responsible for the visual appearance and layout of a website. They work closely with clients to understand their needs and goals, and then they create a design that is both aesthetically pleasing and user-friendly. Web designers use a variety of software tools to create their designs. What are the 3 types of web design? There are three main types of web design: User interface (UI) design: UI design focuses on the visual elements of a website, such as the layout, typography and color scheme. UI designers strive to create websites that are easy to use and navigate. User experience (UX) design: UX design focuses on the overall experience of using a website. UX designers consider factors such as user behavior, usability and accessibility. Visual design: Visual design focuses on the overall look and feel of a website. Visual designers use their creativity to create websites that are both visually appealing and memorable. Can you teach yourself web design? Yes, it's possible to teach yourself web design. There are many resources available online, such as tutorials, articles and courses, that can teach you the basics of web design. You can also practice your skills by designing your own websites or by volunteering to design websites for local businesses or nonprofits. What qualifications do you need to be a web designer? There is no formal education requirement to become a web designer. However, most employers prefer to hire web designers who have a portfolio of their work and who are proficient in a variety of software tools. A degree in graphic design, web design or a related field can also be helpful. Is web design hard? It depends. If you're looking to become a professional web designer, so there can be a lot to learn. These include technical skills, like HMTL and CSS to being able to code responsive designs. You'll need some degree of software proficiency in tools such as Adobe Photoshop, Sketch and Figma. Web design as a career means understanding fundamental design principles, such as color theory and typography. You also can't master web design without understanding user experience, the importance of site navigation for example. However if you're interested in web design simply to make your own website, it isn't hard. When you use a website builder, for example, you can choose from hundreds of customizable templates that make web design a lot simpler. Do I need coding skills for web design? If you plan to get into web design professionally, yes. You'll need to understand, HTML/CSS and Javascript as a basic. However if you're just looking to understand web design better in order to create a website, no. Using a website builder means needing zero coding experience or knowledge.

Turn your ideas into a website you love with Wix →   Nowadays, there’s no excuse for not having a website, especially with artificial intelligence (AI) revolutionizing the web design  process. What used to take countless hours to create can now be done in a matter of minutes.  From envisioning your layout to writing all of your web copy, AI promises a fast, beginner-friendly solution in case you want to skip learning how to make a website  from scratch. That said, when you’re learning how to design a website with AI, you’ll want to keep in mind that no two AI solutions are exactly the same. You’ll want to do your due diligence, and use the tools at your disposal wisely. Itching to get your hands on an AI-powered solution? Try Wix’s AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: How to create and design a website with AI Creating a no code website now is faster, smarter and more accessible than ever. AI website builders simplify the entire process, from understanding your business needs to generating a fully designed, professional-looking site in minutes. Whether you’re a freelancer, entrepreneur or small business owner, AI gives you a head start without sacrificing customization. In this guide, we break down how AI website creation works today and highlight the key steps to getting online. You’ll learn how to use AI tools to design, edit and launch a site that’s tailored to your brand, and optimized to grow with you. Best features of an AI website builder Feature Why it matters Smart onboarding AI asks strategic questions to shape your website’s structure and design Instant site generation Get a ready-to-use website with layouts, images and text—no starting from scratch Industry-specific content Automatically pulls in relevant copy and visuals based on your niche Easy design customization Edit colors, fonts and layout with drag-and-drop ease Built-in SEO tools Helps your site rank on search engines from the start Mobile responsiveness Ensures your site looks great and functions well on any device Ecommerce integration Add product pages, accept payments and manage orders seamlessly Performance tracking Access built-in analytics to measure and improve your site over time AI in web design: How it's changing the game   A whopping 93% of web designers reported having used AI , according to a recent report by Hubspot, with half using it specifically to design their websites. The advantages?  Design and code entire webpages: AI features can generate mockups and prototypes in minutes, as opposed to taking days or weeks to wireframe and code new designs by hand. Or, for more seasoned web developers, AI can simplify the process by generating code samples.    Generate site content: Perhaps one of the most tedious steps of creating a website: filling your pages with compelling text, imagery and other media assets. More than half (58%) of designers in Hubspot’s survey attested to using AI for this reason, saving time and money.  Infuse expert-level best practices: The best AI website builders are equipped with the latest technology and data on web design trends . For example, Wix’s website builder taps into decades’ worth of experience, as well as its vast ecosystem of solutions, to auto-generate sites that are tailored to your unique industry and goals. Test new design strategies: For more professional web designers, AI can come in handy when you’re looking to iterate on your own ideas or find inspiration. Moreover, you can use AI to track performance and quality, as 43% of designers in Hubspot’s study reported doing.  Be inspired: Design thinking , Common website design mistakes. How to design a website with AI in 7 steps So, how can you get started with building a website with AI? Here’s a step-by-step walkthrough of the process.   Gather essential information Choose the an AI website builder Design your site with AI Refine your branding AI Populate pages with AI-generated content Optimize your site for SEO using AI Add AI-powered UX features 01. Gather essential information  Often, the quality of an AI output depends on the quality of the information that you input. A full dossier of information about your brand can point your AI solution in the right direction. While you don’t need to have a full style guide in hand, you do need to know basic details like: The purpose of your site Your intended audience The products or services that you plan on selling What sets you apart in the marketplace A business idea of your brand’s personality and/or values Why does this matter? Let’s say that you want to build an eCommerce site that sells ring lights. Your site will look different if you’re primarily targeting Gen Z shoppers who seek your lights for personal projects, versus corporate clients who’d use your lights for professional projects. To limit the amount of back and forth in the web design process, you’ll want to decide which audience(s) matter to your brand the most. 02. Choose an AI website builder There are many AI-powered tools to consider, ranging from all-in-one platforms to single-task apps. Start by choosing from the best AI website builders . If you’re looking to retain as much control over the process as possible, then you may choose to use a combination of tools (like MidJourney, ChatGPT and DALL·E3) to assist at different stages.  For the simplest solution, AI website builders are your best bet. Website builders  like Wix offer easy-to-use interfaces and AI capabilities that not only do the creating for you, but also guide you through the process.  Make sure to weigh your options carefully. You’ll want to assess things like:  Your must-have features:  What’s your game plan for your site? Do you need to enable online scheduling ? Do you require an online credit card payment  solution? What about gated pages or other specialized functionality? Check that your solution can accommodate your particular line of business.  Your in-house capabilities: Do you have in-house designers and engineers who can work with code? Or, are you a “solo-preneur” who wants to focus on sales and needs a more off-the-shelf solution?  Your budget: Is the pricing straightforward and within your budget? Some AI website builders are free, while others offer premium services for a subscription. Still others charge a one-time fee per design. Remember to think about both your current needs and future needs, and keep an eye out for any hidden costs. Customization options: Can you tweak things to make your site look just right? What flexibility do you have over the branding of your web pages? Integration options: Does your solution mesh well with other tools that you're using, like social media or email marketing platforms? Check which tools come built into your website builder, as well as what integrations are readily available. AI maturity: While AI is in its heyday, it’s not brand new to the world of tech. Some companies have been at it longer than others; Wix, for example, has been at the forefront of AI since 2016. Wix is able to draw on years of in-house design knowledge to inform its AI designs, avoiding cookie-cutter solutions or flimsy tools.   Get started with Wix for free— sign up now . 03. Design your site with AI As noted earlier, there are two main options for creating a site with AI: either using a website builder or taking a more a-la-carte approach. Let’s walk through each scenario.  Using an AI website builder Most AI-powered website builders will ask you a series of questions to get started, though the exact steps depend on the platform. If you’re using Wix, you’ll be greeted by a unique, chat-based experience that asks you a series of questions to get you set up. More specifically, you’ll need to take the following steps:  From the Wix  AI website builder  page, click “Create with AI” and set up a new Wix account or log into an existing one. Click “Start chat” on the next screen.  Answer the questions that appear in the chat box. The AI will ask for information about your business and goals to create a site with all the pages, content and widgets you need to support your brand. Take your time answering these questions, giving the AI as much relevant information as possible. Once presented with the option, click “Generate Site.” Learn more: AI prompts for website building   AI prompts for a website builder Wix will then spin up a website, complete with website header designs , images and text that reflect your business. If you’d like to make changes, ask the AI to regenerate the site or tweak specific elements (such as the theme or structure) of the site brief.  When you’re satisfied with the design, click “Continue with this site” and move to the Editor. Make any other desired changes from the Editor. The Wix Editor includes many other built-in AI capabilities, including AI tools for product descriptions, site copy and images. Use these features to your advantage as you fine-tune your site. Publish your finished site.   Without using an AI website builder Mix and match multiple AI applications as needed. When it comes to the site design stage, AI tools like DALL·E or Midjourney can help you visualize your ideas.  Provide a few core details about your site, like its purpose and the main message you want to convey. You can achieve even better results by describing your preferred: Visual style (modern, minimalist, vintage, etc.) Color scheme (monochromatic, pastel color schemes, etc.) Layout preferences (asymmetrical, on-page, etc.)  Images or icons (product images, lifestyle photos, shopping cart, etc.) Mood or tone (relaxing, corporate, etc.)  User experience (mobile-friendly, focused on user engagement, etc.)  Sources of inspiration (mention certain brands or designs to model after, but be careful of accidental copyright infringement).  For example, below is what DALL·E fashioned together when given the prompt “Homepage for a minimalist website that specializes in hand-knitted apparel.” AI outputs tend to contain gibberish as well as stylistic quirks, so you’ll likely need to tweak the image using a photo editor before implementing it into your site.  Once you’ve gotten a feel for how you want your site to look, you can build the front-end code by hand; use an AI tool like Visily or GitHub Copilot (which is powered by OpenAI Codex) to generate wireframes or code snippets from your image, respectively. Or, enter your content into a website builder.  Want a professional to handle your AI-designed site for you? Hire a pro  through the Wix Marketplace and get matched with verified experts who can bring your vision to life quickly. 04. Refine your branding with AI  Any attention-grabbing website  includes imagery and elements that not only look good but also reflect your brand well. There are multiple areas where AI can help:  Business name: If your brand name is still up in the air, consider using Wix’s AI-powered business name generator  to brainstorm memorable names. Simply enter words that are relevant to your business values and type, such as “wedding flower arrangements” to generate a list of ideas. You can further refine your query or specify your industry to get more specific suggestions. Logo: Your logo is a small yet mighty representation of your brand. If you don’t have a logo—or if you’re looking to refresh your existing one—try Wix’s free AI-powered logo maker and follow this guide on how to make an AI logo . You’ll be asked a few questions about your type of business, the vibe you’re seeking and the text you want to include in your logo. The logo maker will even suggest taglines if you’re looking to include one in your logo. Then, the maker will give you various logo options to try out on your site.  Color scheme:  If you can’t decide the right color palette for your brand, tools like Khroma can help you on this front. Khroma uses AI to learn which colors you like. You train the AI by selecting colors you prefer, and it generates palettes based on your choices. 05. Populate pages with AI-generated content Your site design and layout are like the walls of a house. Once you have them, it’s time to fully inhabit your site with the content that will showcase your brand and its offerings. Quality content entices visitors to engage more deeply with your site and accurately sets customer expectations. You can use AI to speed up the development of text, images and even video, making it easier than ever to offer a rich mix of information in a variety of formats. With AI, you can:  Create or enrich website copy. AI text generators can help your produce site copy, from strong product descriptions to catchy homepage copy. For example, in Wix, you can use AI to write copy  for any web page. Prompt it to create new copy, or use it to edit existing copy for length, grammar and/or tone. Create visual assets for your site: Whether you need a custom image for your homepage banner or lifestyle images for your product pages, AI image generators can help fill in the gaps. Wix’s tools for text-to-image , which can be accessed from the Photo Studio in the Editor, works similarly to DALL·E; just describe what you’re looking for and AI will whip up a new image. Alternatively, you can use Wix’s tools to remove backgrounds from your photos or enhance the quality of your images. Learn 7 things you can do in 30 seconds using Wix’s AI image tools . Build, enhance and/or repurpose video: Video is the latest frontier for AI content generation , and a handful of tools now enable you to generate sound and motion with the click of a mouse. For example, Runway provides tools for creating videos based on text prompts. Visla generates videos using graphics and stock footage, and can also repurpose your own submissions into short, interactive snippets. Wix offers auto-generated trailers , which allow you to create 30-second clips from longer videos.  Learn more: What is web design? 06. Optimize your site for SEO using AI Considering how 35% of U.S. internet users  stumble on new brands via search engines, you’ll want to avoid leaving search engine optimization (SEO) as an afterthought when you’re creating a site. There are both technical and on-page SEO factors to keep in mind, such as: Implementing keywords strategically and naturally throughout your content  Providing complete, detailed content on all of your pages Matching search intent with your content  Making sure each site page is crawlable, and includes things like alt text, title tags and meta descriptions  Ensuring your site runs smoothly (i.e., loads quickly, offers a good user experience, etc.)  The best AI-powered SEO tools combine keyword data with SEO best practices to help improve the rankability of your site. For Wix creators, the SEO Assistant  scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest SEO-optimized title tags  and meta descriptions for each of your Wix pages.  07. Add AI-powered UX features  In addition to generating static website content, AI can also help to personalize your site or make it more interactive with dynamic content.  End-to-end AI website creation platforms may offer these tools as enhancements within their toolsets, as Wix does. Alternatively, you can shop for standalone vendors that focus on specific AI-powered tools. Among the functionality to consider: AI-powered product recommendations: AI can factor in a shopper’s browsing behavior, past purchase history and saved style and size preferences to recommend products that they’ll love. Wix’s product recommender, for example, will suggest products based on a person’s shopping history—giving your brand more opportunities to upsell and cross-sell. Customer service chatbots: Two-thirds of consumers have used chatbots in the past year,  and 81% of those who did report positive results, according to a study by Zoom and Morning Consult. Integrating AI-powered automation into your live chat workflow frees up human customer service agents to solve tricky situations, while the chatbots can field order status lookups, issue return labels and other routine tasks. Wix has partnered with leading chatbot developers  to create seamless integrations. AI-driven heatmaps : AI heatmaps are a powerful way to improve your site’s user experience. They track user actions like clicks, scrolls and hovers, giving you a clear picture of how visitors interact with your pages. Want to know which parts of your site grab attention—or get ignored? Heatmaps make it easy to spot what’s working and what needs adjustment. You can use this data to refine your design, like repositioning calls-to-action or simplifying navigation. Best practices for designing a website with AI AI technology can significantly enhance and streamline the website creation process. When designing your website with AI tools, it's essential to adhere to best practices to achieve a successful and user-friendly outcome. By following these key tips for AI web design , you can enhance the user experience and optimize the functionality of your website. Integrate with human touch:  While AI can greatly enhance the efficiency and functionality of your website, it's important not to lose the human touch. Incorporate personal touches and elements that reflect your brand's personality and values. Test and optimize regularly: Conduct A/B testing, collect user feedback and analyze data to discover elements to improve in the next iteration. Doing this regularly ensures your website remains relevant, user-friendly and aligned with evolving trends and user preferences. AI can help analyze this data quickly and efficiently, making it easier to make data-driven decisions. Make your site accessible to everyone:  AI can improve accessibility by generating alt text for images or adjusting colors for better contrast, but it’s not a fix-all. Manual testing is still crucial for things like keyboard navigation, screen reader compatibility and readable fonts. Bonus: an accessible site isn’t just good practice, it can boost SEO and help you avoid legal issues. Use AI to boost SEO:  AI is great for crunching numbers and finding keywords, but it’s not a content expert. It might suggest piling your site with keywords in a way that feels robotic. Instead, use AI as a research tool and make thoughtful edits to create content that works for both search engines and real people. Keep your site locked down:  Cybercriminals are getting smarter and weak security could leave your site open to attacks. AI-powered security tools help detect threats and provide solutions. Use strong passwords, SSL encryption and keep your software updated. If you’re using AI to generate code, review it carefully—automated coding can miss things, and even a small security flaw can lead to big problems. Use AI to personalize:  AI-driven personalization can transform a basic site into an experience tailored to each visitor. From smart product recommendations to dynamic page layouts, AI keeps users engaged. But it’s important to stay transparent about data collection, follow privacy laws, and give users control over their preferences. Stay up-to-date with the latest AI trends:  AI is continually evolving, with new tools and features emerging. Stay on top of these developments to continue leveraging the latest technology for your website design. New to websites? Learn how to design a website to get started. AI for eCommerce website design AI is changing eCommerce by making stores smarter and more personalized. Businesses can recommend products based on customer behavior, past purchases and browsing history, boosting sales and engagement. AI-powered search features understand what customers need—even with vague or misspelled searches. It also helps adjust product prices in real time based on demand and competitor pricing, keeping businesses competitive. AI chatbots provide instant support, answering questions, guiding purchases and handling returns without human help. AI works behind the scenes to make eCommerce operations run smoother. It predicts when products are running low and reorders stock automatically to avoid shortages or overstocking. AI also spots unusual transactions to detect fraud early. Personalized email campaigns use AI to send the right promotions at the right time, driving more sales. At checkout, AI-powered tools help reduce cart abandonment with one-click payments and smart form-filling. Businesses using AI can deliver faster, more personalized shopping experiences and stay ahead in the market. AI for portfolio websites Say goodbye to spending hours tweaking layouts or fine-tuning designs—AI-powered website builders help you create sleek, professional portfolio examples tailored to your industry and style in minutes. They handle everything from selecting fonts and colors to optimizing images and tagging projects automatically. Plus, AI improves site speed and mobile performance so visitors enjoy a smooth experience no matter how they access your site. AI doesn’t just help with design—it makes your online portfolio work smarter. Need an impressive bio or project descriptions? AI writing tools can create them in seconds. Want to keep visitors engaged? AI chatbots and interactive features guide them through your work and answer questions instantly. Plus, AI-powered analytics show you what grabs attention so you can fine-tune and improve. Learn how to make a portfolio  to get started. AI for small business websites AI tools for small business make it simple to build and manage websites —no tech skills or big budget needed. If you're a solopreneur, local shop owner or online seller, you know how tough it can be to create a site from scratch. Hiring a designer costs a lot, updates take forever and SEO can be confusing. AI handles the tough stuff for you. It can design your site, write content, optimize for search engines and track performance—all in minutes. This frees you up to focus on growing your business while AI takes care of the website. Effortless website creation with AI builders:  Building a website for your small business used to be a challenge. Now AI-powered builders make it easy. Answer a few quick questions about your business and let AI create a fully functional site in minutes. It takes care of design, layout and optimization, giving you a professional site that looks great on mobile and desktop—no designer or big budget needed. AI handles your content and branding : AI helps create great headlines, product descriptions and blog posts designed for your small business website. It even suggests images, fonts and colors that fit your brand to make your site look professional. 24/7 customer support with AI chatbots : AI chatbots keep your customer service running around the clock, even after hours. They handle FAQs, guide visitors and manage simple tasks so your customers get fast answers while you stay focused on growing your business. Grow your business with AI-powered SEO and AI marketing : AI analyzes search trends, suggests the best keywords and helps optimize your site to improve your Google ranking. It can also automate social media, email campaigns and ads, making it easier to reach more people and drive traffic without needing a big marketing team. Smarter decisions with AI analytics : See how your website is doing with clear, actionable insights. AI analyzes visitor behavior, tracks trends and highlights what’s working. Use these insights to make your website better and make money with AI to grow your sales . AI website design: from ideas to pixel-perfect layouts AI makes it easier than ever to create layouts, color schemes and typography that truly reflect your brand. No need to start from scratch or settle for a basic template—AI tools take your input, like a mood board, logo or short brand description, and instantly deliver polished professional designs. They handle visual balance, spacing and contrast so even non-designers can get custom results that stand out. Modern AI website design tools take it further by adapting elements in real time. If someone visits your site on mobile, the AI might switch to larger buttons, bolder text and simpler layouts for better usability. It adjusts imagery, animations and backgrounds based on engagement, keeping your design clean, focused and ready for any screen size. Even with website design templates , AI steps in to fine-tune the details. It suggests smart changes like swapping out a busy header image, adjusting font weights for readability or balancing whitespace for a cleaner look. These updates aren’t just about aesthetics—they’re guided by data and design best practices to ensure your site communicates your message clearly and effectively. Benefits of using AI for website design AI is transforming website design, making it faster, smarter and easier to create a site that reflects your brand. These are just some of the many benefits of using AI for website design: Speed up your design process:  AI handles repetitive tasks for you, helping you get your website live faster without sacrificing quality. Save on costs:  Many AI tools are free or budget-friendly, giving you professional results without the expense of hiring a designer. Easily customize your site:  AI makes it simple to tweak layouts, test different designs and adjust your website until it fits your vision perfectly. Create a better experience for visitors:  AI can anticipate user behavior, helping you design a website that’s intuitive, easy to navigate and enjoyable to explore. How to design a website with AI FAQ Can AI replace human web designers? No, while AI can assist and streamline the website design process, it can't fully replace human creativity and expertise. Human designers can bring a personal touch and unique perspective to website design that AI may not be able to replicate. Can I customize my website designed with AI? Yes, most AI-powered website builders allow for customization and personalization. You can add your own content, choose from a variety of design templates and make changes to suit your brand's unique style. Do I need coding knowledge to design a website with AI? No, AI-powered website builders often require little to no coding knowledge. They use intuitive drag-and-drop interfaces and offer pre-designed templates to make the design process accessible for individuals without technical expertise. What are the benefits of incorporating AI into website design? Integrating AI into website design brings a range of benefits. AI streamlines tasks, freeing up designers to focus on creativity. It boosts personalization by analyzing user data for tailored experiences, increasing engagement. AI tools also reduce costs by minimizing manual work in website management. Lastly, AI-driven data analysis informs future design decisions, optimizing websites. In all, incorporating AI leads to user-friendly sites, enhancing visitor experience and simplifying the design process. How can businesses measure the effectiveness of AI in their website design efforts? To measure the effectiveness of AI in website design, businesses can track metrics such as user engagement, bounce rates, conversion rates and overall site performance. They can also gather feedback from users to gauge satisfaction with the site's design and functionality. In addition, conducting A/B testing on different versions of the site can help determine which features are most effective in achieving specific goals. How can I strike a balance between the human touch and AI? The key is to integrate AI tools and features while still utilizing human creativity and input. Incorporate elements that reflect your brand's personality, values and unique perspective, while leveraging AI for data-driven decisions and efficiency. Regular testing, feedback and analysis can also help strike a balance between the two. Can I use AI to create a website? Yes, you can absolutely use AI to create a website. AI-powered tools can help design professional layouts, generate written content and even suggest optimized user experiences based on your audience's needs. These platforms are often user-friendly, allowing non-technical users to build and customize their websites without needing coding skills. How long does it take to create a website with AI? Creating a website with AI can take anywhere from 30 minutes to a few hours for simple sites like personal portfolios or blogs, thanks to automated tools like Wix ADI. For more complex projects, such as small business websites or eCommerce stores, the timeline can extend to a few days or even a week, depending on customization needs and features. The platform you choose and your familiarity with the tools also play a big role in determining how quickly you can launch your site.

Turn your ideas into a website →   |  Claim your domain →  Wix is a great choice for building a website. Why? Because it provides a flexible, powerful and user-friendly platform for creators of any skill level. It offers a complete website building solution with a visual, drag and drop editor, reliable web hosting and built-in business tools, letting you create a professional website without needing to code. Whether you're starting your first blog or launching a full-scale eCommerce business, Wix gives you the website building tools to bring your vision to life. This article will explore what makes Wix a strong option, covering its design capabilities, business features and overall performance so you can decide if it’s the right fit for your project. TL;DR: Is Wix a good choice for your website? Wix is a great website builder for creators who want a mix of creative control and powerful business features in one place. It’s designed for everyone from beginners to experienced agencies, offering intuitive tools that make learning how to start a website straightforward. Feature How Wix helps Design flexibility Total design freedom with a drag-and-drop editor and hundreds of templates. Business solutions Integrated tools for eCommerce, bookings, marketing, and customer management. Ease of use Build your site with AI, start with a template or design from scratch without code. Performance Reliable hosting with 99.9% uptime and enterprise-grade security. Support Extensive help center and 24/7 customer care to assist you. What is Wix for website building? Wix is a website building platform that lets you create, manage, and grow your business online. Using Wix doesn't mean just getting a website live, it's also about having everything you need to run your business from a single dashboard. From selling products to booking clients and marketing your brand, Wix combines it all into one place — your website. You can start building a website with Wix, with a professionally designed website template (there are over 2000 to choose from, categorized by type of website and industry), use AI to generate a custom site in minutes with Wix's AI website builder , or build from a blank canvas for total creative freedom. Learn more: What is Wix? What can you do with Wix beyond website building? Wix is more than just a website builder. Here are a few things you can do once you have a Wix website : Build a stunning website : The core of Wix is its editor and it gives you the freedom to design a site that perfectly matches your brand. Launch an online store : With Wix eCommerce, you can sell products, manage inventory, and accept secure online payments. It’s a complete solution for building and managing a retail business. Offer and manage services : If you're a service-based business, you can use Wix Bookings to let clients schedule appointments and pay online. It’s perfect for fitness instructors, consultants, and salons. Start a blog : Share your expertise and build a community with a fully customizable blog. You get all the tools you need to write, manage, and promote your content. Showcase your work : Create an online portfolio to display your art, design or photography projects with multiple gallery options to make your work shine. Key features of Wix for website building Here’s a closer look at what makes Wix a strong choice for building a website. AI website builder : If you need to get online quickly, you can answer a few questions and Wix's AI builder will generate a complete, personalized website for you, including text and images. Understanding how to design a website with AI has never been so easy. Thousands of templates : You can choose from over 2000 designer-made website templates for nearly every industry. Each one is fully customizable so you make it truly your own. Total website design freedom : The Wix Editor lets you move any element anywhere on your page. For more advanced users, Wix Studio offers responsive design tools and collaborative features for agencies and freelancers. Integrated business solutions : Manage your entire business from one place. This includes a full suite of tools for marketing, SEO, customer management (CRM) and analytics. Wix App Market : You can extend your site's functionality with hundreds of apps. Integrate tools for shipping, social media, lead generation, and more. Reliable website infrastructure : Every Wix site comes with free, secure hosting, ensuring your website is fast and reliable with 99.9% uptime. You can also easily conduct a domain name search , check domain name availability and register a custom domain easily. Here are just some of the websites you can build with Wix: How to make a personal website How to make an eCommerce website How to make a booking website How to make a service website Is Wix good for beginners who want to make a website? Wix is a solid platform for beginners because it removes the technical barriers to website creation. You don't need to know how to code or understand web hosting to get started. The visual, drag-and-drop editor is intuitive, letting you see your changes in real time. The experience using Wix to create my website was just fantastic. I have never done any web design in my life! I am 78 years old, but with Wix's incredible Editor, it was just fun and exciting. I loved every minute of it. I have now created an extensive website fully translated into 9 languages! You can see the result at my site. This site was created without any help from anybody (apart from using a separate translation app)!, Without Wix, I would never have been able to get such a result! – Einar Meling on Trustpilot Wix's website templates offer a structured starting point. Simply choose a design you like, replace the placeholder content with your own and hit publish. Or Wix's AI website builder can create a first draft of your site for you, making the process even simpler. With an extensive help center and 24/7 customer support, help is always available if you get stuck. Want a professional to help you get your site up quickly? Hire a pro  through the Wix Marketplace and get matched with verified experts who can build a polished, ready-to-publish website for you. Is Wix good for website building? FAQ Can I build a website for free on Wix? Yes, you can build and publish a website on Wix completely for free. A free site includes access to the editor, templates, and hosting. It will have Wix branding and a Wix-assigned domain (e.g., yourname.wixsite.com/yoursite). To connect a custom domain and remove ads, you’ll need to upgrade to a premium plan. Is Wix good for SEO? Yes, Wix comes with a comprehensive set of built-in SEO tools to help your site be more visible on search engines like Google. You can customize meta tags, create SEO-friendly URLs, generate a sitemap, and more. Wix also provides an SEO Setup Checklist to guide you through the optimization process.

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder  is a big decision for any web creator. With so many options out there, how do you know which one is right for you? If you’re comparing Wix Studio  vs. Elementor, you’re probably looking for a platform that makes building a website easy, powerful and flexible.  Wix Studio is your go-to platform if you’re building websites for others. Whether you’re running an agency tackling multiple projects at once, a boutique business crafting one-of-a-kind designs or part of an enterprise needing advanced tools to scale, Wix Studio’s got it all. With an intuitive  drag-and-drop editor , a collaborative workspace and growth-focused features to maximize efficiency, it’s everything you need to create, manage and deliver high-performing websites with ease. Elementor, on the other hand, is a WordPress plugin that also enables users to design websites through a user-friendly drag-and-drop interface and eliminates the need for coding. It makes web design accessible to everyone and offers widgets and templates that can serve various industries and businesses of different sizes. Understanding their differences is key—especially if you’re starting fresh and wondering how to make a website from scratch . Now, let’s break down their key features side-by-side so that you can confidently choose which one is right for you.  Wix Studio features vs. Elementor features Got a big project coming up? The right website builder will keep your workflow smooth and stress-free. You’ll want a platform that has all the essential features built in—so you can focus on creating, not troubleshooting.  Let’s get into the key functionalities of Wix Studio versus Elementor—like infrastructure, design flexibility, AI website builder capabilities, scalability  and more—to help you find the perfect fit.  Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and plugins SEO and marketing Ecommerce capabilities Native deep functionality Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed and free website hosting  solution, eliminating the need for external providers. If you’re wondering how to host a website , Wix Studio simplifies the process by offering built-in hosting with top-tier infrastructure. Built on Google Cloud, AWS and Fastly, it ensures high-speed performance, 99.99% uptime  and global CDN  coverage for fast content delivery. Security is integrated, with the best SSL certification , DDoS  protection and automated backups.  Domain name  registration is also a crucial step in establishing a website, allowing businesses to create a unique identity on the web. Domain management  is included with Wix Studio, allowing users to easily register and oversee their domains without extra setup. Elementor, as a WordPress page builder, requires users to set up their own hosting and domain separately. Elementor Hosting is powered by Google Cloud and Cloudflare’s CDN, offers 99.99% uptime, built-in SSL security and real-time monitoring for a reliable experience, but it is a separate paid service. Users opting for third-party hosting will have to handle domain registration, security and performance optimization manually. With Wix Studio, you get built-in hosting plus use a domain name search tool  and a domain name generator  to find the perfect domain name. Learn more about website infrastructure : What is web hosting? What is a domain name? Website security Website performance Site reliability 02. Design and creative control Wix Studio design  delivers a true drag-and-drop  experience where you can achieve pixel-perfect precision with custom breakpoints and layouts, kick off a project with 375+ customizable responsive website templates  and experience automatic responsiveness for all screen sizes. It includes built in animations such as hover effects , scroll, mouse parallax , advanced text masking as well as no-to-low-code animations like Lottie, Rive and WebGL. You can also create with complete design freedom using Custom CSS. There’s also a Figma-to-Studio plugin  for seamless design transitions.  Elementor also offers drag-and-drop editing with 300+ website templates  (limited for free users). It allows custom positioning of elements but restricts Custom CSS, text masks and certain widgets to Elementor Pro. Figma-to-Elementor integration is possible through third-party plugins. Both platforms empower you to create beautiful designs. However, Wix Studio offers more advanced features built-in, eliminating the need for third-party add-ons and enables all design functionalities for basic plans as well.  "Website builders today put the power of design into your hands, giving you the tools to craft responsive, stunning websites that look and feel exactly how you imagine. They turn creativity into reality, making every detail count and every idea possible." - Sharon Hafuta, managing blog editor at Wix Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features When it comes to AI features, Wix Studio AI  can help you adjust sections with responsive AI, support you with an AI Code Assistant which generates scripts and helps troubleshoot issues or an AI-powered image generation tool to create unique visuals directly within the editor. Wix Studio also has a visual sitemap  and wireframe  generator—all you have to do is answer a few questions and it will generate a site structure.  Elementor has useful AI tools which you can try for free on any Elementor website, but that you'll need to pay for later. The tools include a copilot, code assistant and text and image generation which operate on a credit-based system, meaning you’ll need to monitor your AI usage so credits don’t roll over year to year. They also have sitemaps and wireframe generator which you can try for free. If you’re looking to use AI features on a regular basis without worrying about credits, Wix Studio is likely the better option.  Explore a list of the best website builders , including the best AI website builders . 04. Scalability and dynamic content Wix St udio offers a comprehensive, integrated content management system (CMS) that facilitates the creation of dynamic pages, collections and repeaters. This built-in CMS allows for seamless content updates without disrupting the overall design. Additionally, Wix Studio CMS  provides AI-powered tools to efficiently manage expanding databases. In contrast, Elementor leverages WordPress's CMS, a platform renowned for poweri ng numerous websites globally. While Elementor supports dynamic content through features like the Loop Builder and Taxonomy Filters, these functionalities often require additional setup and configuration. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers 05. Collaboration and client management When you’re juggling multiple projects, seamless collaboration and client management aren’t ‘nice to have’—they’re game changers. That’s where Wix Studio management tools come in. Designed for web creators of all kinds, from high-volume agencies to small-scale studios and enterprises, it’s a powerhouse platform that simplifies teamwork and keeps projects moving forward.   With Wix Studio’s unified workspace, you can collaborate effortlessly. Leave on-canvas comments to keep everyone on the same page, co-create side-by-side and use the mobile app to manage projects wherever you are. Need to wrap up a project? The Client Kit simplifies handovers with tutorials and resources, making sure the transition is easy for your clients. Your clients can then stay informed with automated reports and use Content Mode to update content without disrupting your design. Elementor provides Notes for in-editor comments and relies on WordPress’s role management system for user access control. Elementor Team is available on higher-tier plans but lacks built-in client management tools. Both platforms offer collaboration features, but Wix Studio provides a more integrated and comprehensive suite of tools designed to simplify workflows for teams, keeping client handovers in mind. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity, and make client handoffs smooth and hassle-free." — Tal Ashtar, graphic designer at Wix Learn how to make a responsive website  and explore inspiring responsive website examples  to help you design the perfect site for your clients. 06. App marketplace and plugins For developers and advanced creators, the ability to extend website functionality through plugins and third-party apps is a crucial feature. Wix Studio offers a marketplace for developers to build, customize and sell apps to millions of Wix users. It supports two types of plugins to extend business solutions: site plugins, which add custom features to the website front end and Dashboard Plugins, which customize the Wix Studio dashboard for a smoother user experience.  Elementor allows developers to extend functionality through a wide range of third-party plugins and also take advantage of platforms like ThemeForest to sell templates, themes and add-ons, providing opportunities for business growth. With Wix Studio’s native integrations , users can seamlessly connect their favorite marketing tools to streamline campaigns and drive growth. Developers can also create and sell full-stack apps on the Wix App Market , reaching millions of users.  07. SEO and marketing Both Wix Studio and Elementor offer tools for SEO and marketing, each catering to different pref erences. Wix Studio SEO  provides an integrated blogging system, including a blog maker , with customizable layouts and built-in content management features, facilitating organization and monetization options. Its comprehensive SEO features  toolkit includes dynamic XML sitemaps, automated redirects and AI-powered auditing tools, along with integrations with platforms like Semrush and Google Search Console. Additionally, the Wix SEO Hub  offers resources such as webinars and guides to enhance SEO knowledge. Elementor, on the other hand, leverages WordPress's native blogging capabilities and extends functionality through plugins like Yoast SEO or Rank Math for advanced optimization, allowing users to tailor their SEO strategies by selecting specific tools that align with their needs.  In summary, Wix Studio delivers a unified platform with built-in SEO and marketing features, ideal if you’re looking for an all-in-one solution.  Learn more: How to start a blog Best website builders for SEO 08. Ecommerce capabilities Wix Studio offers a b uilt-in  eCommerce platform  with a customizable  online store creator , AI-powered product descriptions, gift cards, loyalty programs and omnichannel selling across platforms like Amazon, eBay, Google Shopping, Facebook and Instagram. Wix Studio eCommerce  supports eCommerce hosting , payment gateways including Wix Payments ,Apple Pay and an integrated POS, customizable shipping rules and localization tools for handling multiple currencies, languages and tax structures. Elementor requires WooCommerce to build an online store. WooCommerce offers flexibility and supports additional plugins for features like loyalty programs, abandoned cart recovery, multi-channel selling and also supports multiple payment gateways.  Wix Studio is a strong choice for businesses seeking an all-in-one solution. On the other hand, Elementor, when paired with WooCommerce, provides extensive customization and flexibility. The choice between the two depends on your specific business needs and the level of customization you want. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders 09. Native deep functionality Wix Studio provides a comprehensive development ecosystem, offering full coding freedom with a cloud-based IDE, AI Code Assistant and zero-setup environments for development, testing and production. It supports Wix Headless APIs for integrating eCommerce, event management and other business solutions into any tech stack which is ideal for developers and businesses looking for highly customizable and scalable experiences.  Wix Studio business solutions offer features from eCommerce to bookings, payments, CRM and more so that you don’t need to rely on third-party plugins to meet client needs. Elementor is primarily a visual page builder but developers can extend its functionality by creating custom widgets and controls, as detailed in Elementor's developer documentation. As previously mentioned, monetization opportunities include selling templates and addons through third-party marketplaces such as ThemeForest and CodeCanyon. 10. Enterprise and large-scale solutions Wix Studio enterprise offers solutions with advanced multi-site management, customizable templates and an API ecosystem for integrating systems like DAM, ERP, and CRM. It also provides a Partner Program  with benefits such as revenue sharing, priority support and lead opportunities. Elementor caters to enterprises through scalable hosting services, including Cloudflare CDN integration and premium support, ensuring optimal performance during high traffic periods. For agencies managing over 10 websites, Elementor offers customized solutions upon direct consultation, with Platinum Support available for complex projects. 11. Community and customer support Wix Studio community  and support is important both for big enterprises and freelancers. Wix Studio offers support with 24/7 customer service in English, additional language support during set hours and an AI-powered chatbot. You can also track past interactions through the Customer Care ticket log. If you’re an agency or professional, you can apply for the Wix Studio Partner Program to enjoy priority support. The Wix Studio community forum connects designers, developers and business owners, while the Wix Studio Academy provides educational resources and expert-led courses. Elementor provides 24/7 support for Pro users, while free users rely on forums and documentation. They offer email ticket support and a knowledge base. Elementor’s Academy also provides educational content for all users. 12. Pricing When compared, Wix Studio stands out for its straightforward approach, making it a great choice if you’re seeking simplicity and ease of use. Its all-inclusive pricing model covers hosting and essential features, so you can focus on creating without the complexity of managing multiple services. Wix Studio offers a free plan and all paid plans have a 14 day free trial.  Elementor offers a range of plans tailored to different user needs. This includes a free version, the Elementor Pro Plugin, WordPress hosting plans and eCommerce hosting plans. There is a 30-day money back guarantee with no strings attached.  We’ve broken it down for you: while these plans provide many features and customization options, they can be intricate and may require a learning curve to navigate effectively.  Wix Studio Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Accept payments Free domain for 1 year Site analytics 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Priority support Accept payments Free domain for 1 year Site analytics 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Dedicated data infra  Priority support Accept payments Free domain for 1 year Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage Elementor Category Plans & prices Features Elementor Pro Plugin Essential: $5.96/mo Advanced Solo: $7.97/mo Advanced: $9.99/mo Expert: $20.08/mo Covers 1-25 sites. Plans include 24/7 support, various widgets, a theme builder and dynamic content. Advanced and  Expert plans offer eComm features and collaborative notes. WordPress Hosting Lite: $3.62/mo Basic: $12.10/mo Business: $24.21/mo Grow: $27.84/mo Covers 1-3 sites. Includes design, security, collaboration features and dynamic content. Business and Grow plans offer eComm capabilities. All plans include 24/7 support. WooCommerce Hosting Sell Core: $6.04/mo Sell Pro: $18.15/mo Sell Pro +: $30.26/mo Covers 1 site. Offers a range of eComm tools, including conversion optimization, free domain and analytics integration. Storage up to 60GB. Includes 24/7 support. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Webflow  | Wix vs. Wix Studio Wix Studio vs. Elementor—which is right for you? Choosing between Wix Studio and Elementor depends on your goals, technical skills and project needs. To help you decide between these options, we reached out to our expert, Roy Wax, product marketing manager at Wix Studio. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps," says Roy “On the other hand, Elementor is a great choice if you’re comfortable with some tech know-how. It offers plenty of tools to customize your site the way you want, though it might take a bit more time to get the hang of it.” Here's a quick breakdown of who each platform suits best, according to Roy: Who should use Wix Studio? Wix Studio is the go-to platform for all web creators, from creative professionals, agencies and businesses looking for a powerful yet flexible website building platform.  With its advanced design tools, AI features and collaboration options, it’s ideal for designers and developers who want more control. With AI-powered design tools, Figma-to-Studio integration and built-in CMS, it can improve workflows for those managing multiple clients. Its integrated eCommerce tools, marketing features and security make it great for businesses and store owners. Agencies benefit from its collaboration tools, automated reporting and enterprise-level security. As Roy puts it: “Wix Studio was built to give web creators the tools they need to work smarter. No matter how big or small your vision is, Wix Studio is a complete platform that helps you stay creative, keeps things moving smoothly and gets your projects live faster.” See how Wix Studio vs. Shopify   compares and find the best platform for your web design needs. Who should use Elementor? Elementor is best for users familiar with WordPress who want greater control over customization. It's ideal for bloggers and content creators who need design flexibility and deep SEO integrations. Developers also benefit from its ability to customize with PHP and CSS. However, managing hosting, updates and plugins adds complexity. Elementor works well for large WooCommerce stores but requires third-party plugins for features Wix Studio provides natively, like omnichannel selling. Final thoughts If you want a fully hosted platform with advanced AI tools, eCommerce features and easy client management, Wix Studio is for you. Elementor suits those who prefer WordPress and are comfortable with manual maintenance.  As Roy explains, “The right platform really comes down to what you need. Whether you want something easy with built-in tools or prefer a more hands-on option, it’s all about finding what works best for you.” Ready to elevate your web design? Sign up for Wix Studio today and start creating. Editor’s note: all pricing and information are current as of 04/01/2025. Wix Studio vs. Elementor FAQ Which is better, Elementor or Wix? It depends on your needs. Elementor is great if you’re comfortable with WordPress, while Wix Studio is perfect if you’re looking for an all-in-one, fully hosted solution with built-in AI, advanced design tools and seamless collaboration features. Is Wix Studio better than WordPress? Wix Studio and WordPress serve different purposes. Wix Studio is a fully managed platform, meaning users don’t need to handle hosting, security or plugin management. WordPress, on the other hand, requires users to set up hosting, manage plugins and handle security manually.  Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Do professional web designers use Elementor? Yes, professional designers and developers use Elementor as a way to enhance WordPress websites without coding.  What is the main difference between Wix Studio and Elementor? The biggest difference is that Wix Studio is an all-in-one, fully hosted platform, while Elementor is a WordPress plugin that requires external hosting, additional plugins for advanced features and maintenance. Wix Studio provides built-in AI, security, eCommerce tools and collaboration features, whereas Elementor relies on third-party services and manual setup to achieve similar functionality. Is Wix Studio better than Elementor Pro? Wix Studio and Elementor Pro each have their strengths, depending on your needs. Wix Studio offers an all-in-one solution with built-in tools, AI features and easy client management, making it ideal for businesses and agencies. Elementor Pro provides more customization options for users familiar with WordPress, but requires additional maintenance and third-party plugins. The best choice depends on your project goals and technical preferences. What is Wix Studio for? Wix Studio is your all-in-one platform built for web creators who want to do more. Whether you’re managing projects for multiple clients, running a boutique studio or creating for a growing business, it has everything you need to bring ideas to life. Packed with advanced design tools, AI-driven features and built-in eCommerce solutions, it’s all about making your process smoother and more efficient. Plus, with easy collaboration tools, it’s a seamless way to work with clients and teams. Whatever your style or workflow, Wix Studio adapts to fit your vision and helps you create something extraordinary. Is Wix Studio free? Wix Studio provides a free plan with basic features, allowing users to explore its tools and capabilities. However, to access advanced functionalities, including AI features, premium integrations and additional customization options, a paid plan is required. Is Wix Studio different than Wix? Yes, Wix vs Wix Studio : While Wix is a user-friendly platform suitable for personal and small business websites, Wix Studio is geared towards web creators of all kinds, from professionals, agencies and businesses that require more robust features, such as enhanced collaboration tools, AI-powered design and greater customization. Wix Studio offers more flexibility and control, making it a better option for larger projects or businesses with specific needs.

Design high-end sites with efficiency on Wix Studio. Start creating today → The internet isn’t just growing—it’s evolving at lightning speed. And with it, website builder platforms are becoming more powerful and specialized. With so many choices out there, finding the right one feels more important than ever. That’s why we’re diving into a head-to-head comparison of two standout eCommerce  platforms, Wix Studio and Shopify, to help you decide which one is the better choice for you and your clients. Want to learn how to make a website from scratch and explore the best eCommerce website builders  to get it done? Let’s start by getting to know Wix Studio and Shopify. Meet your eCommerce contenders: Wix Studio vs. Shopify While Wix focuses on self-creators, Wix Studio is designed with professional web creators in mind, making it a go-to choice for freelancers, agencies and enterprises. Wix Studio offers a complete ecosystem designed for hyper-efficient, high-end creation, featuring a collaborative workspace and tools optimized for scalability . As an advanced AI website builder , it streamlines creation processes with a suite of AI tools like responsive AI and an AI assistant. It’s also a powerful choice for designing and managing eCommer ce sites with custom flexibility. While premium features require a subscription, you can still build a site for  free. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Shopify, on the other hand, is a complete  eCommerce platform  designed for all businesses , from entrepreneurs to enterprises , looking to build an online presence and sell products. It’s ideal for those building online stores and transitioning from brick-and-mortar locations. While it’s not designed exclusively for professional web developers, it offers a Partner Program that supports professionals  in efficiently building and managing Shopify stores for their clients. The platform offers a few eCommerce-focused AI tools under Shopify Magic, as well as Sidekick, the platform’s own AI assistant. Unlike Studio however, Shopify does not have a free  plan.  Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. Shopify: the ultimate comparison  Design and creative control AI features Infrastructure Scalability and dynamic content Teamwork, client collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native deep functionality  Enterprise and large-scale solutions Support and community Pricing 01. Design and creative control Okay, let's talk about the heart of these platforms: the editor experience. This is your canvas, the space where you build, customize and transform your client's vision into something real and impactful. Wix Studio design  steps up with its drag-and-drop editor , designed to give you a mix of ease and excellence. It’s intuitive enough for beginners to pick up quickly, but it doesn't hold back when it comes to delivering professional results. And here’s the game-changer: it's responsive, letting you optimize designs for any screen size without knowing a single line of code (yes, none). Wix Studio lets you get as creative as you like, whether you're working on an open canvas or choosing from over 375+ responsive templates that are tailor-made for a range of different industries, including eCommerce templates.  Want to go further? Studio also offers code-free animations and code-free advanced layout tools, like built-in Flexbox, custom breakpoints and responsive measurements. These features are all about making the creation process simpler and faster. Studio also gives you tons of web design customization capabilities: like code-free, pixel-level control, customizable site styles and custom CSS for when you want to push boundaries beyond the standard tools. Studio also comes with free native plugins like Lottie and Rive to help bring your designs to life, while its free Figma-to-Studio plugin  can help you expedite the creation process. Now Shopify's design setup? It’s solid too and brings its own set of tools to the table. Its drag-an d-drop editor is simple but does lean on some coding knowledge for more advanced customization. You can start with one of Shopify’s 240+ themes or adapt them as needed (Shopify’s website templates  form part of its themes, so for this purpose we’re referring to themes and not templates), but there’s no blank canvas option or blank canvas template. And since Shopify focuses on eCommerce, its themes are primarily designed for online stores , unlike Studio’s templates, which focus on a wider scope of industries. Shopify’s themes are responsive, but achieving advanced layouts, like custom breakpoints or Flexbox, often requires tinkering with CSS. The same applies when you need detailed pixel-level control. Luckily, you can add your own custom CSS and even code free animations. Unlike Wix Studio, Shopify does not offer native Figma, Lottie and Rive integrations—however it does support their external integrations. Bottom line : While Shopify has a solid editor, Studio delivers greater versatility with its built-in advanced layout tools. If you're looking for creative flexibility without diving into code, Studio might be your better option. However, Shopify’s eCommerce-focused templates might be a good fit if full creative freedom is not a top priority for you.  Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 02. AI features  Kee ping up with AI  is no longer just a perk—it's the secret to staying relevant. The good news? Both platforms are going all in on AI, making building incredible websites a whole lot easier for everyone. Wix Studio AI  packs an impressive lineup of AI tools aimed at simplifying and scaling high-end web creation. You've got responsive AI to make your site look great on every screen, AI-powered text and image creators and AI wireframe and visual sitemap generator , as well as an AI CMS  creator. Apart from design, you can use Studio’s Meta Tag and Google Ads Content Creator to quickly generate SEO tags and ad creatives.  Shopify, on the other hand, takes a more eCommerce-first approach with its AI lineup. Shopify Magic includes practical tools like AI image editing, SEO keyword suggestions and email marketing recommendations. There’s also AI text generation for quick product descriptions, email subject lines and headings. Shopify’s AI assistant, Sidekick, can help you set up and manage your client’s online store. A nice bonus is the AI Shopping Assistant, which gives personalized product recommendations to visitors using the Shop app—a potential sales booster for your clients.  Bottom line: If you're after a well-rounded AI powerhouse that grows with your client’s business and covers full website creation, Wix Studio is probably your best bet. But if what you really need is an AI toolset specifically focused on online store optimization, you'd be better off going with Shopify. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI Website builder vs. CMS 03. Infrastructure Okay, we get it. Infrastructure isn’t exactly the most thrilling topic, but hear us out—it’s the unsung hero of e very great website. The real magic of website infrastructure  lies in what your clients and their visitors don’t  notice. A solid foundation means your site runs smoothly, loads quickly and stays secure—all without you needing to think about it too much. When it comes to showing up with a strong back-end, Wix Studio has a comprehensive infrastructure solution. It offers free website hosting  so you can focus on creating without worrying about extra costs. Along with that, you get a custom domain name  for every site you build, even for sites not built with paid subscription plans. Plus, if you’ve been searching for how to host a website  without any headaches, this is it. Studio’s infrastructure —it offers unlimited bandwidth, 24/7 monitoring, automatic SSL , DDoS  protection and PCI compliance for eCommerce sites with the highest international security regulations. Last and certainly not least,  website performance . Wix Studio is focused on making sure your clients’ sites load quickly and run smoothly with automatic image optimization, a global content delivery network  (CDN), lazy loading for faster initial page loads and continuous platform improvements. Plus, the platform has a 99.99% uptime  rate, which means you can rely on your client’s site to stay online with industry-leading resilience and limitless scalability. Similarly, Shopify offers a solid infrastructure with its paid plans which includes unlimited bandwidth and free hosting for all stores. However, unlike Wix Studio, Shopify does not offer free hosting in respect to a free plan. Domains work a little differently, too. While you won't get a free custom domain voucher, you can buy one or use the free myshopify.com domain. Security wise, Shopify checked all the boxes with automatic SLL, PCI compliance, encryption, regular security checks and strict access controls. They also focus on site reliability  with automated backups and a 99.99% uptime as well as performance with automatic image optimization, Cloudflare-powered CDN, DDoS protection and lazy loading.  Bottom line: Overall, both platforms pretty much stand toe-to-toe when it comes to providing robust infrastructure. Wix Studio has a slight advantage by offering free hosting and free domains , making safe and reliable site building more accessible to a wider audience. Also, both platforms prioritize eCommerce website security to ensure a protected shopping experience for online stores. Looking to lock in the perfect name for your site? Try the domain name search and domain name generator  to make it happen.  04. Scalability and dynamic content When you're helping a client build a n online store, you're not just setting up a website; you're laying the groundwork for their business to grow and thrive. Whether you’re working on eCommerce, portfolios, blogs or other types of websites , scalability is crucial for evolving alongside your client’s goals. Let’s see how Wix Studio’s features and Shopify’s features stack up when it comes to web development  that keeps up with growth. Wix Studio makes scalability feel effortless, especially for dynamic content . With Wix Studio CMS , you can design one template and use it across many pages—saving time and keeping everything consistent. Studio’s open platform capabilities allow you to integrate data at scale using API s and Wix Blocks, letting you build apps and widgets that work across your client’s site. Plus, its focus on reusable assets , like sections, typography  themes and color palettes (including color of the year 2025 ), along with the ability to transform existing sites into custom templates, dramatically streamlines your workflow. As your client's site grows, the site styles panel and color consistency tools allow you to keep everything cohesive across all pages, saving you a ton of manual labor.  In contrast, Shopify puts a strong emphasis on data management. It supports dynamic pages and reusable assets through features like meta fields, sections, blocks and customizable templates. For large-scale data integration needs , there's Shopify API, third-party apps and custom integrations. Shopify’s themes are designed to be responsive across devices and its modular structure means it’s easy to make changes to match business growth. Plus, performance optimization and regular theme updates help keep everything smooth even as your client’s store expands.  Bottom line:   Both platforms are built to grow with your clients, but they shine in different ways. Wix Studio is more ideal for scaling creative content and building a brand's story, while Shopify is a good fit handling massive product catalogs and order volumes. When the time comes to transform your hard work into new opportunities, the  Wix Studio certification  is there to boost your skills and  your credibility as a professional. 05. Teamwork, client collaboration and client management Managing team and client relationships might sound like a behind-the-scenes task, but in reality, it’s the backbone of a smooth workflow. When everyone’s on the same page, you’re not just saving time—you’re creating a foundation for success. Built with professionals in mind, Wix Studio delivers the perfect suite of features to make teamwork and client management a breeze. Whether you’re overseeing a big agency project or collaborating with clients on a smaller scale, Wix Studio features  like workspace management give your team organized workflows and a place where everyone knows what’s happening. You can even work side-by-side on the same site in real time, bringing collaboration to a new level. There are also customizable permissions which ensure that everyone has the right level of access they need, avoiding the proverbial “too many cooks in the kitchen.” When it comes to working with clients, Wix Studio truly shines. You can set tailored permissions, provide dedicated client kits and enable real-time editing that keeps everyone on the same page —literally . Clients can leave feedback directly on their sites, making revisions straightforward and efficient and agencies can track performance. Studio offers powerful tools like automated performance reports, simple invoicing options and branded dashboards. Everything is centralized, making client management super smooth and far less stressful.  While Shopify isn't exclusively built for web professionals, it does have several features that can help your team and your clients work well together. Shopify Partners can access client stores through collaborator accounts, set up development stores for testing purposes and manage all their client projects from the Shopify Partner Dashboard. They also get access to APIs and SDKs to build custom solutions for clients. For Shopify Plus clients—Shopify’s large-scale business solution—there's the added benefit of Shopify Flow, which helps automate different business flows. Unlike Wix Studio, Shopify doesn't have built-in invoicing, so you’d have to handle billing separately outside the platform. Bottom line:  Wix Studio is purpose-built for web professionals, giving you powerful collaboration and management tools  like customizable permissions and real-time feedback tools. While Shopify does have collaboration tools, it falls a little short in areas like invoicing and specialized client management.  "As a designer, staying efficient and adaptable is a must. That’s why finding the  best website builders for designers  can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix Explore Wix vs. Shopify  to see how they compare beyond Wix Studio. 06. Ecommerce When it comes to eCommerce, there’s a lot of moving parts. Between managing sales, inventory, payments and points of sale, creating an online store for your clients can feel like a juggling act. But the good news? With the right tools and a smart approach, you can make it happen with ease. Wix Studio eCommerce  sets you up for success with its built-in solution for creating and running your client’s online store. Whether you’re figuring out how to make a website to sell  physical goods, digital services or a bit of both, Studio has you covered, with a max 50,000-item inventory limit (applicable to all Studio plans except for its Basic plan). Studio’s payment options (through Wix Payments ) are pretty comprehensive—you'll be able to set up major credit/debit cards, popular digital wallets and even point-of-sale functionality if your clients need in-person transactions as well. You can also enable multi-cart functionality to allow clients’ customers to check out multiple services and products in one cart. Remember, great eCommerce UX  and eCommerce merchandising  can make all the difference here, whether you’re designing sleek product page examples  or building an intuitive checkout process. Wix Studio also offers tools to help your clients grow and thrive. Native marketing strategies  tools come ready to use, from email campaigns that drive traffic to discount codes that close sales, plus customer review features that build trust. For clients with global ambitions, Studio offers multi-platform selling and dropshipping  integrations, though you might need to add extra tools for multiple currencies or sophisticated international shipping if your client's vision extends worldwide. Shopify, on the other hand, is specifically designed for eCommerce businesses and comes with really strong product management capabilities. You or your clients will be able to easily handle product variants, create collections and monitor inventory across multiple locations. Like on Wix Studio, you can also allow customers to check out multiple services and products in one cart. Shopify also offers great payment flexibility—there’s tons of gateway options, including Shopify Payments which avoids extra transaction fees beyond standard credit card rates. The marketing toolkit is impressive too, with Shopify Email, marketing automation tools, SEO tools, social media integrations and more. There’s also Shopify Audiences for more targeted advertising. For clients selling internationally, Shopify offers multi-currency support, international domains, multiple languages, plus straightforward handling of duties and taxes. The  Shopify Markets feature is a game-changer, making international shipping and i nternational expansion far less intimidating and more manageable. Bottom line:  Wix Studio suits professionals with clients who want an all-in-one solution to sell both physical and digital products, with easy setup and comprehensive payment options. Shopify, however, is ideal for larger eCommerce operations needing advanced product management and robust international selling features. For design inspiration, check out Wix Studio inspiration , where you can explore amazing Wix Studio website examples.  07. SEO and marketing Building the perfect website is only half the battle. The real challenge? Making sure it doesn’t get lost in the crowded online world. It’s not enough to create a site; you’ve got to ensure it’s discoverable, visible and driving results for your clients. Enter Wix Studio SEO  tools, powerful built-in SEO tools to help boost your clients' websites’ visibility. From a clear  SEO features  checklist and structured data markup for rich results, to customizable settings and Google Search console integration, Studio takes eCommerce website optimization  seriously. With every tool at your fingertips, you’re not just creating sites—you’re giving them the best chance to succeed. And because great SEO goes hand-in-hand with marketing, Studio offers integrations with various marketing tools like Google Analytics, Meta Pixel and Google Tag Manager. There’s also the Wix App Market  for any extra marketing tools your clients may need.  If you’re wondering how to drive traffic to an online store , engaging content like blog posts can make all the difference. You can start a blog  to engage an a udience and show expertise in you or your client’s industry. The blog feature lets you or your clients create and manage posts and even tap into AI tools to help generate content when needed.  Shopify also gets it when it comes to SEO. With built-in automatic optimizations like canonical tags, sitemaps and robots.txt files, Shopify simplifies the technical side of things. You can easily edit key SEO elements including title tags, meta descriptions and URLs for all your client’s products and pages. The Shopify App Store also offers a ton of marketing and SEO-enhancing apps such as Yotpo, Loox, SEO Manager, Plug in SEO and SEO Image Optimizer. Shopify doesn't have a tool that generates an entire blog for you, but it does have a blogging engine that helps you or clients with post creation, SEO optimization, comment management, template customization and post scheduling. Bottom line: For professionals looking for the  best website builders for SEO , both platforms are excellent choices. Wix Studio’s robust built-in SEO toolkit and comprehensive marketing integrations make it a great fit for service-focused sites that need a lot of client engagement. Meanwhile, Shopify simplifies SEO with user-friendly, built-in features and a huge app store, perfect for eCommerce sites looking to maximize product visibility and manage blogs efficiently. Also, if you’re exploring how to start a blog , both platforms offer the tools to help grow an audience. Take full control of your website’s look and feel—learn how to make an eCommerce website  using the right tools. 08. App marketplace and plugins The apps and integrations you choose for your client’s online business can make or break your client’s business scales and survive—making access to the right selection crucial.   The Wix App Market opens the door to many ways to extend your Wix Studio marketing integrations  and client projects using a selection of both Wix-developed and third-party apps like Web GL. Studio also offers several powerful, native plugins designed specifically for creative workflows like Figma-to-Studio and Lottie. If you’re curious about customization, exploring guides on how to build Wix apps  or using the app builder  can help you create tools that fit your clients’ unique needs. Shopify's App Store also offers a variety of both Shopify-developed and third-party apps, though they primarily focus on enhancing eCommerce functionality . While Shopify lacks native integrations for tools like  Figma, Web GL or Lottie, they do offer equivalent external plugins.  Bottom line: Both platforms have stellar app markets with extensive third-party options. Studio stands out with its native plugins, particularly for creative professionals, like Figma and Lottie. Meanwhile, Shopify offers a marketplace specifically curated with apps designed for online stores and selling operations. Whether you’re aiming to learn how to build Wix apps or scale a client’s eCommerce store, both platforms have flexible solutions to help you get there. 09. Native deep functionality Using built-in features can save you a world of headaches when it comes to compatibility, updates and security concerns that often arise with third-party solutions. Keeping everything native doesn’t just simplify your workflow; it ensures your client’s site is reliable and efficient in the long run. F or Wix Studio developers , the platform offers a suite of developer tools that let you extend your client’s site’s capabilities without leaving the platform. The Wix AI Assistant generates code and can offer creative solutions, while Wix Blocks lets you build reusable components and custom apps that grow with your client’s needs. Studio’s Open APIs make third-party integrations seamless and custom CSS let’s create freely and responsively. Additionally, Studio’s built-in business solutions—eCommerce, bookings and event websites —help you further customize sites to meet clients' niche needs. Shopify offers a solid framework for developers to customize and extend a store's capabilities. Its API opens multiple ways for building custom apps and integrations that fit specific business needs. If you want to tweak core features, Shopify Functions has serverless customization options—which comes in handy for customizing a checkout experience. Shopify.dev serves as a great resource hub with clear documentation, practical tutorials and development tools. It’s also pretty straightforward to create unique shopping experiences as the platform supports custom storefronts and theme development using Liquid, HTML, CSS and JavaScript. The Script Editor takes this further by letting you automate store operations with tailored scripts. Beyond the built-in capabilities, Shopify's extensive app marketplace has a ton of third-party options to plug into your client’s store.  Bottom line:  Wix Studio is great for professional creators looking for built-in, versatile developer tools to extend site functionality easily. While Shopify is ideal for developers focusing on eCommerce with robust customization and integration options.  10. Enterprise and large-scale solutions Building for large-scale clients takes more than just a good platform. You need a system that can handle complex workflows, integrate smoothly with existing setups and scale seamlessly to support millions of users. When it comes to tackling big projects,  Wix Studio Enterprise  delivers a stand out experience with its comprehensive enterprise solution. There’s a dedicated enterprise dashboard where teams can efficiently manage multiple sites, team members and role assignments all in one place. Maintaining brand consistency is also pretty smooth with custom templates and apps, while security needs are covered through SSO integration and custom SSL options. On top of that, Wix Studio Business Solutions  provides tailored tools to help businesses meet their unique needs, while round-the-clock priority support and hands-on training makes sure nothing slows you down. For professionals looking to truly level up, the Wix Studio Partner Program  offers valuable resources and opportunities to expand client offerings and thrive at scale. Shopify Plus is Shopify’s answer for enterprise-level businesses. While it doesn’t offer a dedicated Enterprise dashboard, it does include custom enterprise-specific templates and apps, B2B wholesale channels, extensive API access, expansion stores and unlimited staff accounts for team management.  Plus, there’s access to priority support around the clock to sort out issues quickly.  Bottom line:  While Shopify does offer a fairly robust enterprise toolkit, Wix Studio's enterprise solution is more ideal for businesses needing a dedicated platform for managing multiple sites and teams.  11. Support and community The secret ingredient to building a thriving web creation career? A strong support network and access to resources that keep you ahead of the curve, especially in a world where things seem to evolve faster every day. Wix Studio has you covered with a broad range of support options and learning opportunities. You can conne ct with a customer care expert through live chat directly from your workspace or request a callback for personalized assistance. If you're a Wix Studio Partner, you'll enjoy priority support with quicker responses and dedicated help. T here’s also a resource center which includes the  Wix Studio Academy , a handy Discover page and a dedicated Wix Studio Community  where you can connect with other creators. If you're more of a visual learner, Studio has a YouTube channel that’s packed with webinars, classes and tutorial videos to help you level up your skills. Shopify also provides a ton of support for Shopify Partners, offering a dedicated Shopify Partner Dashboard for managing partnership activities. The Shopify Community Forum acts as a great space to connect with and learn from other partners and developers. Also, partners benefit from priority support and 24/7 assistance. Beyond the basics, Shopify provides practical tools like the Partner Directory to increase your visibility, while Shopify Academy and Shopify.dev offers targeted educational content to build your skills.  Bottom line: Shopify offers strong support for its partners with specialized tools and 24/7 priority assistance. However, Wix Studio’s more personalized support and diverse various learning resources give it an edge. 12. Pricing Alright, let's talk numbers. When it comes to Wix Studio and Shopify, each platform offers a variety of options, at different price ranges. Let's break it down: Wix Studio’s annual pricing plans: Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee. Basic ($12/month): build online brands. Standard ($20/month): accepts online payments. Plus ($32/month): capture leads and boost sales. Elite ($149/month): scale business growth. Enterprise (price available upon request): site management for large-scale businesses. * Prices displayed are for users in the US. Wix Studio also offers month-to-month pricing plans.  Shopify’s annual pricing plans: Basic ($29/month with a discount of $1/month for the first 3 months). Ideal for solo entrepreneurs. Shopify ($79/month with a discount of $1/month for the first 3 months). Ideal for small teams. Advanced ($299/month with a discount of $1/month for the first 3 months): Ideal for growing businesses. Plus ($2300/month with a discount of $1/month for the first 3 months). Ideal for more complex businesses. * Prices displayed are for users in the US. Shopify also offers month-to-month pricing plans.  How Wix Studio’s features and Shopify’s features compare at a glance Feature Wix Studio Shopify Infrastructure Unlimited bandwidth Free hosting for free and paid plans  Free custom domain Automatic SSL PCI compliance  DDoS protection Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Unlimited bandwidth Free hosting for paid plans  Free myshopify.com domain Automatic SSL PCI compliance DDoS Protection  Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Design & creative control Drag-and-drop editor Responsive design for every device  Code-free advanced layout tools  Pixel control 375+ responsive templates Blank canvas Drag-and-drop editor Responsive themes for every device  Advanced layout tools (supported but require CSS) Basic pixel control (deeper control requires open code)  240+responsive themes AI tools Web creation focused AI AI text creator AI image creator Wix AI assistant  AI CMS creator SEO: Meta tag creator and AI content creator for Google Ads Responsive AI eCommerce-focused AI AI text creator (Shopify Magic) AI image creator (Shopify Magic) Shopify AI assistant (Sidekick)  AI Shopping assistant  Scalability & dynamic content Dynamic pages (create your own using Studio CMS)  Large-scale data integration  Reusable assets  Site styles panel and color consistency tools Supports dynamic pages Large-scale data integration  Reusable assets  Collaboration & client management Workspace management Custom permissions Side-by-side creation Real-time editing  Built-in invoicing and branded dashboards  Project management via Shopify Partner dashboard  Collaborator accounts Ecommerce capabilities Built-in eCommerce solution (Wix Stores) Wix Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Multi-cart functionality  Complete eCommerce platform  Shopify Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Shopify markets (international shipping and expansion)  Multi-cart functionality  SEO & marketing Built-in SEO tools Marketing integrations  Blog creation tools  Built-in SEO tools  Marketing integrations  Blog creation tools  App market & plugins Wix App Market Native apps Third-party apps  Shopify App Store Native apps Third-party apps  Native deep functionality Suite of Dev tools APIs Custom CSS Built-in business solutions Suite of Dev tools  APIs Script editor  Enterprise solutions Enterprise solution  Dedicated dashboard 24/7 priority support Enterprise solution (Shopify Plus) 24/7 priority support  Support & community Priority support (Studio Partners)  Wix Studio Academy  Wix Studio Community  Priority support (Shopify Partners)  Shopify Academy  Shopify Community Forum  Pricing Cost per month, billed annually Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee Basic ($12/month) Standard ($20/month) Plus ($32/month) Elite ($149/month) Enterprise (price available upon request) Month-to-month plans are available  Cost per month, billed annually Basic ($29/month with a discount of $1/month for the first 3 months) Shopify ($79/month with a discount of $1/month for the first 3 months) Advanced ($299/month with a discount of $1/month for the first 3 months) Plus ($2300/month with a discount of $1/month for the first 3 months) Month-to-month plans are available  Editor’s note: all pricing and information are current as of 04/03/2025. Learn more about Shopify alternatives to find the best fit for you. Why the right website builder matters  Choosing the best website builder isn’t just a checkbox on your to-do list; it’s the foundation for everything your site can accomplish. After reviewing the features of Wix Studio and Shopify—from their design tools and AI capabilities to their eCommerce strengths and infrastructure—it’s clear that the right choice depends on your unique needs and ambitions. Adi Avrahami, SEO growth specialist at Wix, emphasizes, "The platform you choose directly impacts how well your site can adapt and grow with your goals. It’s not just about design; it’s about creating an experience that keeps your audience engaged." Your platform should feel like a perfect match—not just for your vision, but for the experience you want to deliver to clients and their customers. Whether you’re creating a sleek online store, expanding your eCommerce reach or building a standout client project, making an informed choice now sets the stage for long-term success without unnecessary hurdles. Adi adds, "When you’re building for eCommerce, it’s especially important to think about scalability and SEO. A site that performs well today should have the tools to grow alongside your business tomorrow—including built-in SEO features that save you significant time and cost as you scale." Whichever path you take, remember: a great platform doesn’t just help you build a website; it opens the door to opportunities that help you thrive. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Webflow  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix vs. Wix Studio Learn more: Best websites What is web design? How to design a logo Do you need a website? How to start a business Wix Studio vs. Shopify: which website builder is right for you? Wix Studio truly stands out as a platform for creative professionals seeking design flexibility without coding expertise. Its blank-canvas approach delivers creative control while offering robust team collaboration features, making it ideal for web designers or agencies managing multiple clients. Studio works exceptionally well for professional web creators building sites for clients that sell a mix of physical and digital products, content creators needing strong SEO tools and professionals who value built-in developer tools with native integrations to platforms like Figma. For example, a web design agency managing multiple client websites would benefit from Wix Studio's workspace management and real-time feedback tools, while a freelance web designer could easily set up an online store for a client who has just started a small homemade jewelry business. Shopify clearly dominates the dedicated eCommerce space, particularly for businesses primarily focused on scaling their online stores. Its specialized tools excel at managing large product catalogs, international sales and high-volume transactions. While its editor may be less versatile than Studio's, Shopify's ecosystem is meticulously crafted for retail operations with an app marketplace specifically designed to enhance selling capabilities. Consider a growing apparel brand with hundreds of SKUs and international shipping needs—Shopify's robust inventory management and global selling features would provide substantial advantages. Similarly, businesses looking to expand through partnerships would benefit from Shopify's specialized partner support system with 24/7 priority assistance. At the end of the day, it's about finding what works for you. Wix Studio and Shopify both bring a lot to the table, but Studio's versatility stands out for professional creators working with different types of clients, including those in eCommerce. Its combination of adaptability and practical features makes it particularly appealing to creators who want creative control without sacrificing ease of use—that's what really sets Wix Studio apart. Wix Studio vs. Shopify FAQ Is Wix Studio better than Shopify? The choice between Wix Studio and Shopify depends on your specific needs and preferences. Studio is designed for professional web builders and offers a suite of tools for high-end creation, while Shopify is focused on eCommerce and businesses that are looking to build an online presence and sell products and services.  Should I switch from Shopify to Wix? Whether you should switch from Shopify to Wix depends on what you are looking to achieve with your website. If you are a professional web builder looking for high-creation capabilities, Wix Studio may be a better fit. Explore more: Wix vs. Squarespace Wix vs. GoDaddy Which site is better for eCommerce, Wix or Shopify? Both Wix and Shopify offer strong eCommerce capabilities, but Wix Studio is another strong contender for professional web creators while Shopify is tailored for online store owners. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders What is the difference between Wix Studio and Shopify? Wix Studio and Shopify are different platforms that cater to different needs. Studio is designed for professional web builders, while Shopify is focused on eCommerce. Check out more website builders: Best website builders for designers Best website builders for graphic designers Best one-page website builders Free website builders Cheapest website builders Best website builders for freelancers Membership website builders Best website builders for creatives Best website builders for consultants Best booking website builders Best website builders Canada Vacation rental website builders Does Wix Studio offer the same selling tools as Shopify? While Studio and Shopify offer selling tools, each platform has its own unique features. Studio, for instance, offers AI features for creation efficiency, while Shopify focuses on enhancing eCommerce functionality.

Design high-end sites with efficiency on Wix Studio.  Start creating today → Ch oosing the right website builder  can make or break your design workflow. For web designers, Wix Studio and Framer are recognized as two of the top choices—but which one is the best fit for you?  Wix Studio  is an all-in-one web creation platform built specifically for professionals. It combines innovative AI tools with a powerful editor, collaborative workspace and growth-oriented solutions to help professional web creators design, develop and manage websites with max efficiency. Framer describes itself as a modern, intuitive platform that empowers designers and teams to turn their ideas into high-performance websites —without relying on developers, restrictive templates, or outdated plugins. Both Wix Studio and Framer offer unique advantages, but the right choice depends on your specific needs as a designer. If you’re looking for the best website builders for designers , it’s important to compare their capabilities side by side. From customization options to workflow efficiency, each platform brings something different to the table. Before diving into the details, it’s worth considering how these tools fit into the bigger picture of  how to make a website from scratch . Whether you’re starting fresh or refining your process, the right builder can help you streamline design, development and launch . Meet your design contenders: Wix Studio vs. Framer When it come s to web design , picking the right platform can completely change the way you work and create. Wix Studio and Framer are at the top of the list for designers, each packed with powerful features to help you create beautiful websites, no matter your style or vision.   Shir Berkovitz, design team lead at Wix Studio, says, “Wix Studio was created to adapt to the way designers think and work. It’s about providing the ultimate balance between creative flexibility and efficiency, so you can focus on making your ideas a reality.” But how do they stack up against each other? From flexibility and ease of use to advanced features—including support for those exploring an AI website builder —we’ll break it all down. Shir explains, “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” Whether you’re after simplicity or cutting-edge tools to push your designs further , this comparison will guide you to the platform that works best for you and your clients. Learn more: What is web design? Wix Studio vs Framer: the ultimate comparison From infrastructure to AI features, there’s a lot that goes into a platform. We’ll take a side-by-side look at the specific features both platforms have to offer—and how they impact your day-to-day. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce capabilities SEO and marketing App market and plugins Native functionality  Enterprise solutions Support and community Pricing 01.  Infrastructure Before you start building, you want to know your website is backed by strong, reliable foundations. Let’s explore the hosting, website security  and site reliability  of each platform: Wix Studio gives you the powerful website infrastructure you need to build and scale high-performing websites. Hosting is built in, backed by industry-leading providers like Google Cloud, Amazon Web Services (AWS) and Fastly—so your site runs fast and reliably, with 99.99% uptime . Every plan includes free website hosting , a custom domain name , full DNS management and unlimited bandwidth. SSL comes standard, and your site automatically scales to handle traffic spikes—so web performance stays strong, even during peak demand. Behind the scenes, Wix Studio uses multi-cloud hosting , a global CDN and multiple layers of website security to keep things running smoothly. You focus on design and user experience—Wix Studio handles the rest. Framer’s hosting is designed to balance simplicity with strong performance and security. Built on AWS and powered by CloudFront and S3, it uses load-balanced frontends and large in-memory caches to deliver fast, reliable experiences—with 99.99% uptime. Every site includes enterprise-grade security, with automatic DDoS protection and SSL encryption. By default, sites are published on a Framer subdomain, which can’t be customized. Bottom line : Both platforms score highly when it comes to security, reliability and hosting. Wix Studio takes a slightly more comprehensive, all-in-one approach with a focus on ease of use for larger-scale, high-traffic sites. Framer, on the other hand, is more reliant on developers and built for simplicity and performance. Looking to lock in the perfect name for your site? Use our domain name search and domain name generator  to make it happen.  02.  Design and creative control When it comes to design, having the right tools at your disposal can make all the difference. From creative flexibility to customization options to website templates , let’s see how Wix Studio and Framer compare: Wix Studio design  gives you full control with tools that are both intuitive and powerful. Its  drag-and-drop editor is fully responsive and built to optimize layouts automatically across breakpoints, so you can create responsive websites without writing a single line of code. Wix Studio features  like adaptive positioning, flexboxes that auto-adjust for screen size and an intuitive grid experience allow you to style and arrange your elements with precision while ensuring everything looks perfect on any device. Wix S tudio also brings animations to life with five dynamic types, so you can easily add movement, draw attention and scrollytell using code-free animations and effects like hover , loop and mouse parallax —with even more available via Lottie, Rive and WebGL ( while its free Figma-to-Studio plugin  can help you expedite the creation process) . Add CSS  to your elements to open a whole new range of styling possibilities and create unique designs while maximizing responsiveness. And there’s no need to start from scratch—Wix Studio has 375+ pre-designed, customizable responsive templates  and wireframes  that cater to various industries.  Framer offers a true design canvas, not just a visual HTML  canvas. The editor allows you to design breakpoints side-by-side on a freeform canvas—and designs adapt per screen size with an intuitive auto-layout equivalent. Framer allows designers to create responsive layouts manually using a flexible grid system, breakpoints and layout controls that enable you to set specific design elements that adjust per screen size. However, it doesn't currently have an AI-based system that automatically adapts elements across different devices. You’ll find similar no-code animations and effects to Wix Studio, including parallax scroll, text effects, looping animations and scroll animations. The editor offers four dramatic creative effects; hover, drag, loop and press—and a Lottie plugin that allows you to embed ultra-lightweight and customizable animations. Framer also supports a wide range of CSS styles for hyper customization and 570 free templates that cater to a wide range of industries.  Bottom line : Both Wix Studio and Framer offer intuitive, no-code design tools with responsive layout capabilities, animations and advanced styling options. Wix Studio has a fully responsive editor that auto-optimizes across breakpoints, minimizing the need for time-consuming manual adjustments. While both platforms support CSS customization and Lottie animations, Wix Studio’s AI-powered adaptability and structured grid system arguably make it a more efficient option.  Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03.  AI features AI  is making web creation faster, smarter, and more adaptive than ever. Let’s see how both Wix Studio and Framer compare when it comes to smart tools: Wix Studio AI is built to streamline every stage of web design. Its responsive AI tools make it easy to adapt sections to any screen size—no more jumping between breakpoints. Just one click, and your layout adjusts automatically. For those curious about how does AI work , Wix Studio includes an integrated AI code-assistant. By using a generative AI  m odel (enhanced by Wix), it works seamlessly within a VS Code-based environment. The assistant helps by generating custom scripts, troubleshooting issues and retrieving product-specific answers. Planning your site becomes even easier with Wix Studio’s fully native, AI-powered visual sitemap and wireframe generator . Start by creating a sitemap with AI, then build out your wireframe. As you make changes, your sitemap automatically stays in sync—no extra steps needed. This harmony between planning and design keeps everything running smoothly and ensures you stay focused on creativity rather th an repetitive adjustments. Framer adopts a different angle when it comes to AI. While it doesn't include responsive AI or a native AI-code assistant, developers can still extend capabilities using standard React and JavaScript. Framer also comes with AI-powered site generation capabilities—meaning you can generate live, responsive sites or individual pages from a single prompt. Bottom line: Both Wix Studio and Framer integrate AI, but they differ in scope and functionality. Wix Studio offers a wider range of tools that automate various aspects of web design and development, while Framer focuses on the initial stages of site creation. While Framer is ideal fo r designers looking for freeform creativity and fast prototyping, Wix Studio might be the better fit for agencies and pros that need AI-enhanced speed and flexibility. Learn more: Best AI website builders Best AI web design tools Traditional vs AI website builder AI tools for business 04.  Scalability and dynamic content Scaling a website isn’t just about adding more pages—it’s about building smarter and handling content more efficiently. Let’s see how Wix Studio and Framer approach scalability and dynamic content  for different types of websites : Wix Studio is all ab out efficiency and flexibility, offering tools that make website development  as easy as possible—even for large scale projects. Wix Studio CMS  makes scaling seamless, with dynamic pages, reusable assets and site-wide styles. With dynamic pages, you can design once and auto-generate multiple pages using structured content—perfect for blogs, portfolio websites and eCommerce. The no-code CMS lets you manage and update tons of content centrally—and it supports up to 500k items, plan dependent.  With reusable assets like sections, components and templates, you can build faster while maintaining consistency across projects. You can also set global design rules for colors (including  color of the year 2025 ) , typography and spacing with site styles—so every page stays on-brand.  With Framer, you can also generate and scale dynamic content using their built-in CMS that supports up to 100k content items. You can also connect unlimited items from one CMS to another, enabling dynamic content across your entire site. Framer also supports dynamic pages through its CMS, meaning you can create collections of items with properties you define, like blog posts or product listings. And like Wix Studio, Framer supports reusable components—so you can use your designs and widgets over and over again—whether they’re buttons, nap bars or footers.  Bottom line: Both platforms bring big advantages to scaling website development and handling dynamic content, but they cater to different needs. If your clients want to go big, Wix Studio has a slight edge with a no-code CMS that supports up to 500k items and dynamic pages that auto-generate.  When the time comes to transform your hard work into new opportunities, the  Wix Studio certification  is there to boost your skills and your credibility as a professional. 05.  Collaboration and client management If you've been through endless back and forth during a project, you're not alone. Web creators know the struggle of keeping teams and clients aligned. Thankfully, both Wix Studio and Framer offer tools to simplify collaboration and streamline client management. Let's explore how they compare: Wix Studio features are built for teams and agencies, making on-canvas collaboration fast, intuitive and built right into your workflow. From the Wix Studio editor, you can invite teammates, collaborators and even clients to work alongside you in real-time. Role-based permissions make sure everyone has access to the right tools for their role, whether it's designing, reviewing or adding edits. You can easily tag team members for feedback, filter comments to stay organized and gather input directly on the editor. A particularly practical Wix Studio management tool  is content mode. Created so clients can make changes without touching your designs. For a smooth handoff, Wix Studio also includes a detailed handover kit, empowering clients to confidently take over website maintenance . Add to that automated insights reports, and your clients are set up to track performance and make data-driven decisions as they grow. Like Wix Studio, Framer allows you to work alongside your team, building and designing collaboratively. Every change auto-syncs immediately, so all stakeholders stay up to date. Framer also has you covered when it comes to custom roles and permissions—you decide exactly who can design, edit and publish your sites.  Bottom line: Both platforms take the hassle out of teamwork with tools like on-canvas commenting, role-based permissions and real-time client reviews. While Framer offers real-time collaboration tools, Wix Studio features like content mode, the handover kit and automated insights report elevate client management to the next level. "As a designer, staying efficient and adaptable is a must. That’s why finding the  best website builders for designers  can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix For design inspiration, check out  Wix Studio inspiration , where you can explore amazing Wix Studio website examples.  06.  Ecommerce capabilities When it comes to building online stores, the features tailored to eCommerce can make all the difference. Here’s how Wix Studio and Framer compare in supporting your eCommerce goals: If you're building online stores for clients, Wix Studio eCommerce offers a full suite of native tools designed to help businesses succeed. Studio delivers hyper-customizable layouts and product pages, so stores don't just look good—they're optimized for conversions and eCommerce SEO . You can go beyond standard setups with native integrations for features like gift cards, loyalty programs and more. Wix Payments  makes transactions hassle-free, enabling businesses to accept credit cards, digital wallets and local payment methods. This seamless solution pairs perfectly with Studio’s omnichannel approach, meaning you can quickly connect to major marketplaces like Amazon or integrate with native POS solutions for in-person sales. Additionally, advanced eCommerce UX  tools ensure that every interaction, from browsing to checkout, feels intuitive and satisfying. From dynamic product displays to easy cart management, Wix Studio places the customer experience front and center. It also excels in eCommerce merchandising , helping businesses showcase their products in a way that drives engagement. Paired with robust eCommerce hosting , Wix Studio ensures your store is fast, reliable and scalable.  While Framer is a powerful tool for designing websites, it's not specifically tailored for online stores. You can integrate third-party tools and services like Shopify or Stripe to manage product listings and payments, but it doesn't offer native eCommerce solutions. Bottom line: If you’re working on an eCommerce project, Wix Studio eCommerce is built to help you succeed at every stage—from creation to growth. With its native tools like Wix Payments, flexible eCommerce UX and support for eCommerce merchandising, it’s a robust option for scaling stores across multiple sales channels. Framer, on the other hand, prioritizes design and doesn't offer robust native eCommerce features—but it can be extended with third-party integrations. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07.  SEO and marketing A great website isn’t just about style—it’s about being found. Whether you want to drive website traffic , generate leads or help clients grow their audiences, SEO and marketing are must-haves. Here’s how Wix Studio and Framer support your marketing strategies : Wix Studio SEO  comes loaded with features that help your websites rank higher and attract more visitors. The platform gives you strong foundations with SEO-friendly defaults like auto 301 redirects, dynamic XML sitemaps and server-side rendering built right into every site. Want faster results? Wix Studio offers instant Google indexing and automations that save time while improving discoverability. For tailored optimization, the built-in AI meta tag creator generates customizable titles and descriptions for your pages based on their content.  But SEO is just part of the picture. Wix Studio supports smarter marketing strategies with native integrations for platforms like Google, Meta, Zapier and more. Also, with pre-built analytics reports covering traffic, performance and user behavior, you’ll always know what’s working and where to improve. Whether you’re helping a client  start a blog  or running a full-fledged eCommerce campaign, Wix Studio makes it simple. F ramer brings strong SEO features  to the table, too. All pages come optimized out-of-the-box, with full control over SEO markup, indexing rules and redirects. Like Wix Studio, Framer ensures your pages are SEO-friendly by default, from auto-redirects to XML sitemapping and automated SEO that turns CMS content into meta tags and descriptions. While you can still connect to marketing integrations like Google Search Console, other integrations offered by Wix Studio are not available.  Bottom line: When it comes to SEO and marketing, Wix Studio positions itself as one of the best website builders for SEO . With robust Wix Studio SEO tools, it’s an excellent option for creators who want to deliver results. Framer holds its own with SEO optimization, but Wix Studio takes it up a notch with built-in marketing integrations that connect you to Meta, Zapier and more. 08.  App market and plugins Sometimes, the right plugins can elevate your websites from functional to truly unforgettable. Here’s how Wix Studio and Framer stack up when it comes to extending functionality: With Wix Studio marketing integrations  and access to the extensive Wix App Market , you’ll find over 500 apps ready to power up your websites. Whether it’s analytics, booking systems, eCommerce tools or social widgets, these apps make it easy to expand what your site can do.  Plugins are especially great for designers—especially the Figma to Wix Studio plugin. It lets you export your designs straight into Studio and take them an extra mile with no-code website animations , built-in business solutions and more. Wix Studio also lets you tap into its Lottie animations widget, which enables you to add sleek, lightweight vector animations right from the editor. You can also integrate WebGL libraries and add 3D models by embedding external code using a HTML  iFrame.  Framer’s ecosystem leans on third-party plugins and integrations to extend functionality. Having recently introduced its own plugin marketplace, users can access a wide range of third-party tools to enhance their sites, including analytics, forms and interactive elements. Framer also supports Lottie animations, so you can easily bring motion to your designs. For Figma users, Framer offers a seamless import feature, making it easy to transition from design to a live site. Developers have also created WebGL-based components and libraries which can be integrated into projects without the need for custom code. Bottom line: If you want an all-in-one solution with native tools and easy-to-access apps, Wix Studio’s marketing integrations and expansive app market make it the perfect choice for creators who want built-in solutions with no heavy lifting. With 500+ apps it’s great for agencies and freelancers who want no-code-to-pro-code workflows. Framer's marketplace may be a better fit for designers who prefer a lightweight, design-first approach. 09.  Native functionality When everything you need is built right into your platform, you can skip the hassle and zero in on creating something amazing. From custom tools to business solutions, here’s how Wix Studio and Framer measure up: For Wix Studio developers , flexibility and control are at the forefront. Wix Studio provides an open platform where you can customize, extend and refine native business logic with APIs and service plugins. Want to create apps and widgets that you can use across multiple sites? Wix Blocks lets you build apps an d widgets that can be deployed across multiple sites or leverage APIs to extract data from your clients’ businesses and seamlessly integrate it into any front end. Work in your preferred IDE through GitHub integration or build online in Wix's VS Code-based IDE. Also, it's packed with built-in Wix Studio Business Solutions  like bookings, events and even multi-cart functionality (allowing visitors to book services and shop products at once), Wix Studio offers endless flexibility to meet client needs. Whether you’re creating specialized tools or delivering full-stack solutions, the possibilities for developers are endless. Framer’s Fetch capability allows you to get data from APIs and use them on your site without any code. These can range from APIs to full scale production backends. Unlike Wix Studio’s Blocks, Framer doesn’t provide a dedicated framework for creating reusable apps and widgets across multiple sites—but you can still leverage the components capability for reusability across pages. Framer also allows developers to extend site capabilities through third-party APIs and integrations. Bottom line: For developers who want a platform with native functionality and advanced tools, Wix Studio leads the charge. With tools like Wix Blocks and powerful APIs for custom business logic, it offers robust integration and true control with deep functionality at its core. 10.  Enterprise solutions Managing big teams and high-volume projects requires a platform that offers scalability, control and efficiency. Let’s take a look at what makes both platforms stand out when it comes to enterprise-level solutions: For businesses tackling complex projects, Wix Studio Enterprise solutions deliver the tools needed to stay organized and scale with ease. Advanced multi-site management allows you to oversee multiple sites through a centralized dashboard with tiering options for accounts, groups or individual sites. By leveraging company-branded templates and reusable assets, teams can quickly deploy on-brand, functional websites on a large scale.  Wix Studio Enterprise goes even further with enhanced security features like single sign-ons and IP allowlisting, ensuring data and access remain secure. Also, the platform integrates seamlessly with the Wix Studio Partner Program , empowering agencies and developers to collaborate and create high-impact solutions tailored to their enterprise clients’ needs. Framer’s enterprise offering delivers reliable hosting and secure infrastructure, covering the essentials. However, it lacks key features like multi-site management—which can be a drawback for companies or teams managing a high volume of projects. Without them, scaling efficiently becomes more challenging. Bottom line: When it comes to enterprise-grade functionality, Wix Studio enterprise offers users higher-level options. From scalable multi-site management to enhanced security and efficient website creation, it’s an ideal solution for large teams managing significant workloads. Combined with the support and collaboration opportunities available through the Wix Studio Partner Program, Wix Studio ensures businesses can meet their goals at scale. Framer offers a solid starting point, with hosting and security, but for robust enterprise solutions, Wix Studio offers the breadth and depth needed to succeed. 11.  Support and community Exploring a new platform is much easier when you’re backed by a strong community and helpful resources. Here’s how Wix Studio and Framer compare when it comes to support and learning tools: If you’re looking to get up to speed quickly, the  Wix Studio Academy  is your go-to learning hub. Whether you’re a beginner or seasoned pro, you’ll find guides, tutorials, webinars and even sandboxes to experiment with features firsthand. The academy also runs in-person workshops for a deeper, more hands-on learning experience. The Academy also gives agencies the chance to boost their professional profiles with accredited badges in web design, dev and accessibility . To keep the learning momentum going, Wix Studio’s built-along videos make it easy to recreate sections as you follow along, giving you practical experience in real-time. And when you need extra support? The Wix Studio Community  has got your back. This vibrant group of creators is there to help troubleshoot issues, exchange design and coding tips and share insights in the support forum. It’s more than just support—it’s collaboration and camaraderie. Framer also focuses heavily on education, offering platforms like the Framer Academy and Framer University for self-paced learning. Its rich collection of resources includes tutorials, courses and the Framer Fundamentals Course to help you get started. With a dedicated community, Framer fosters collaboration through forums, a Discord server and other platforms where designers, developers, and creatives can collaborate. The focus here leans more towards creative exchange and inspiration.  Bottom line: For those who value both professional growth and collaborative spirit, Wix Studio Academy and Wix Studio Community provide a comprehensive solution. From accredited learning opportunities to a proactive support network, Wix Studio offers tools to help agencies and developers thrive. While Framer brings creativity to the table, Wix Studio strikes the perfect balance between structured learning and a connected community. 12.  Pricing Choosing the right platform means thinking about costs and making sure your choice fits your goals. Here’s how Wix Studio and Framer stack up when it comes to pricing: Wix Studio has five options for professionals covering everything from building online brands to serving enterprise clients. Each plan gives you great tools to match your needs, and you can even test any plan risk-free thanks to a 14-day money-back guarantee. Wix Studio’s annual pricing plans include: Free: Without a custom domain. Basic ($17/mo): Perfect for building online brands. Standard ($27/mo): Supports online payments seamlessly. Plus ($34/mo): Designed to capture leads and boost sales. Elite ($159/mo): Tailored for scaling business growth. Enterprise (price available upon request): Site management for large-scale businesses. Not sure where to start? You have flexibility to explore the platform and see what works best for your business. With Wix Studio, it’s all about finding the right fit to meet your growing needs. Similarly, Framer also provides tiered pricing options to support growing businesses. Framer’s annual business pricing plans include: Free: Without a custom domain. Startup ($75/mo): Up to 15,000 pages. Scaleup ($200/mo): Up to 30,000 pages. Enterprise (price available upon request): For large businesses with custom needs. Bottom line: When it comes to pricing, Wix Studio offers more variety, making it easier to pick a plan that aligns with your needs and budget. And with significantly lower starting costs, it’s easier to get started while keeping expenses manageable. Wix Studio provides flexibility, affordability and a trial period to ensure it’s the right match for your business. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Webflow  | Wix Studio vs. Shopify  |  Wix Studio vs. Elementor  | Wix vs. Wix Studio Editor’s note: all pricing and information are current as of 04/08/2025. How Wix Studio and Framer compare at a glance Feature Wix Studio Framer Infrastructure Robust performance with custom domain, multi-cloud hosting, SSL encryption, global CDN and DDoS protection. Powered by AWS with CloudFront, custom domain, global CDN, SSL encryption and DDoS protection. Design flexibility Fully responsive editor, AI-powered adaptability, pre-designed templates, CSS customization, Lottie support, no-code design tools. Flexible design canvas with manual breakpoint management, CSS customization, Lottie support. AI features Extensive AI tools (responsive AI, AI code assistant, sitemap generator). Limited AI tools (site generation and fast prototyping with AI assistance). Scalability & CMS No-code CMS supporting up to 500k items, dynamic pages, reusable components. CMS supporting up to 100k items, dynamic pages and reusable components. Collaboration Real-time collaboration, client management tools, role-based permissions. Real-time collaboration with custom roles, auto-syncing changes, role-based permissions. Ecommerce Built-in eCommerce with omnichannel capabilities, integrations with POS, loyalty programs. No native eCommerce; can integrate with third-party tools like Shopify or Stripe. SEO & marketing Built-in SEO features (auto 301 redirects, XML sitemaps, Google indexing) and native marketing tools. Strong SEO (auto redirects, XML sitemaps) but limited marketing integrations. Customization Code-free animations, Lottie support, adaptive design features and extensive template library. No-code animations, flexible grid system and Lottie integration for advanced effects. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Which website builder is right for you? Choosing the  best website builder  comes down to your goals and how you like to work. Wix Studio is the go-to choice if you’re after an all-in-one platform that’s as efficient for agencies as it is for freelancers. Its powerful yet intuitive tools strike the perfect balance, offering design flexibility without unnecessary hurdles. Shir shares her perspective: “Wix Studio was built to give web creators that rare combination of freedom and simplicity. You can craft something stunning without getting caught up in unnecessary complexity, allowing you to focus on bringing your vision to life.” Framer, on the other hand, might be a good match if you’re part of a small team. It leans more heavily into creativity and custom design, which might appeal to teams focused on those parts.  Still, Shir notes, “Wix Studio is designed for professionals who want to focus on what matters most to their projects. Its scalability and efficiency mean you can confidently take on any challenge, no matter the size.” While both platforms bring plenty to the table, Wix Studio has the edge. It’s a platform you can grow with, whether you’re just starting out or handling large-scale projects. Take a look for yourself and see if it’s the right fit to make your goals a reality.  Start creating your next project with Wix Studio  today and experience an all-in-one platform built for efficiency, scalability and web creation without limits. Wix Studio vs. Framer FAQ Is Wix Studio better than Framer? Both Wix Studio and Framer offer powerful tools for building websites, but they cater to slightly different needs. Wix Studio is built with web creators, teams and agencies in mind, offering robust multi-site management, built-in hosting, advanced SEO tools and flexible collaboration features. Framer excels in rapid prototyping and visually polished landing pages. If you're looking for a full-stack solution with scalability and client-ready features, Wix Studio may be a better fit. How much is Framer vs. Wix? Both Framer and Wix Studio offer tiered plans, including a free option to get started. Framer’s pricing starts with a free tier for personal use, with paid plans beginning around $75/month for basic sites and increasing for more advanced features. Wix Studio is part of the Wix ecosystem and also offers a free plan, with scalable pricing based on your project needs. It includes built-in hosting, custom domains, eCommerce capabilities, SEO tools and client management—all in one platform—making it a comprehensive solution for professionals, agencies and teams managing multiple sites. Is Wix Studio better than Wix Editor? Wix Studio is a more advanced platform compared to the Wix Editor. It's designed specifically for web creators, agencies, freelancers and power users who need greater design flexibility, responsive behaviors and team collaboration tools. If you're building complex sites or managing multiple projects, Wix Studio offers a more powerful workflow. Explore more: Wix vs. Squarespace Wix vs. GoDaddy Wix vs. Shopify What's the difference between Wix Studio and Framer? Wix Studio focuses on delivering a full website-building platform with features like native eCommerce, multi-site management, integrated SEO and team collaboration. Framer, on the other hand, is known for its visually rich, animation-friendly interface geared toward landing pages and prototyping. While both offer visual design tools, Wix Studio is more feature-complete for end-to-end site development and client delivery. Which platform is better for designers—Wix Studio or Framer? It depends on your design goals. Framer is a great choice for designers focused on motion design and quick landing page creation. Wix Studio offers deeper control over layout, responsive behavior and advanced design capabilities—plus tools for handing off or collaborating with developers and marketers. For designers working on full websites or with client teams, Wix Studio provides more long-term flexibility. Does Framer offer more customization than Wix Studio? Framer allows for deep visual customization and animation, which is ideal for one-off pages or prototypes. Wix Studio, however, balances visual freedom with structured design, responsive logic and developer-grade customization through Dev Mode and Velo. If you need advanced customization across multiple pages or projects, Wix Studio gives you that capability within a more scalable framework. Can I start with a free portfolio website on Wix Studio or Framer? Both platforms offer free plans, but free sites are published on a branded subdomain. To use a custom domain and unlock professional features—recommended for portfolio websites—you’ll need a paid plan on either platform. Get inspired by portfolio examples and sample portfolio websites .

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder  isn’t just a technical decision—it’s a creative one that will shape how you work, collaborate and grow. For any agency or freelancer navigating how to make a website from scratch  or refining their craft, two platforms often steal the spotlight: Wix Studio  and Webflow. But which one is right for you? Both have earned their reputations among pros, making the Wix Studio vs. Webflow decision is a tricky one. From design flexibility and ease of use to security and scalability, every feature matters when you’re creating a site that impresses clients and grows businesses.  In this article, we’ll break it all down into 13 clear categories to help you compare these platforms. Covering web design  and CMS capabilities to client handoff and performance, you’ll get a clear, side-by-side look at what matters most—so you can choose the right platform for your business today, and where you want to take it tomorrow. First, let's see how Wix Studio and Webflow compare at a glance. Get to know Wix Studio and Webflow before you choose Before we get into Wix Studio vs. Webflow, it’s important to understand what each platform brings to the table—both in terms of vision and capabilities.  Wix Studio  Wix Studio is built for agencies, enterprises and freelancers who want powerful website building tools, without compromising on creativity. As one of the best website builders for designers , it combines out-of-the-box business solutions with advanced capabilities, so you can create fully customized sites that scale with your clients’ needs. As Roy Wax, PMM at Wix Studio, puts it, “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so web creators can do more, and do it better.” And because it’s part of the Wix ecosystem, Wix Studio runs on threat-tested infrastructure that includes enterprise-grade security, automatic updates, built in SEO tools and more, right out of the box. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Webflow Webflow describes itself as a website experience platform that lets marketers, designers and developers come together to build, manage and optimize web experiences. Often praised for the freedom and flexibility it offers, Webflow’s customization tools appeal to professionals looking for deep control over their projects. Both platforms bring a lot to the table. From here, we’ll break it down even further so you can confidently make your pick. Wix Studio vs. Webflow: a feature-by-feature comparison Finding the right platform for your web design projects is about more than just features—it’s about how those features align with your workflow, your team’s needs and your long-term business goals.  In this section, we dive deep into the core features of Wix Studio and Webflow and compare how each platform performs in these critical areas.  Let’s explore the key differences between Wix Studio and Webflow: Infrastructure Design and creative control Templates Ecommerce Business solutions AI tools CMS Learning resources and support SEO Marketing integrations and plugins Collaboration and client management Native deep functionality Enterprise Pricing 01. Infrastructure When choosing a website builder, it’s easy to get caught up in flashy features. But the true foundation of any platform lies in its infrastructure. Without solid security, reliability and performance, all the creative tools in the world won’t be enough to protect your work, or your clients’ data. Wix Studio provides a fully managed free website hosting  solution, eliminating the need for external providers. Built on Google Cloud, AWS and Fastly, it ensures high-speed website performance  and global CDN  coverage for fast content delivery.  Domain management  is included, allowing you to easily register and manage your domain name  without extra setup. For security, Wix Studio benefits from being part of the wider Wix platform which is tasked with protecting the sites and data of over 282 million users—from sole traders to large enterprises—so it keeps high website security  standards in place. That means Wix Studio has security experts who optimize and monitor the platform to prevent, detect and respond to potential vulnerabilities and cyber-attacks as they arise. The platform provides 24/7site security monitoring, complies with the highest security standards and uses HTTPS and automatic SSL  so your clients’ site data is protected at all times. Other notable Wix Studio features focused on security include built-in DDoS  protection, a robust payments system that protects against fraudulent transactions and site backup  for rapid data recoveries. For site reliability , the platform is engineered for industry-leading resilience and limitless scalability, boasting an impressive uptime  rate of 99.99%. Webflow offers what it describes as reliable, scalable, fast and secure hosting. Powered by AWS’s infrastructure and Cloudfare’s global CDN, it covers select enterprise customers with a 99.99% uptime SLA. Like Wix Studio, you can register and manage your domain directly—without hassle. Webflow also uses HTTPS by default, ensuring secure data transmission for all hosted sites. Webflow has comprehensive security built into its platform to serve over 3.5 million users such as SSL certificates , automatic backups, DDoS protection and 24/7 security monitoring. Bottom line:   Both Wix Studio and Webflow prioritize exceptional security and reliability, so you can feel confident that your client sites are in safe hands. That said, Wix Studio slightly edges ahead by meeting additional international privacy and data protection standards, including ISO 27001 compliance.  Looking to lock in the perfect name for your site? Try the  domain name search  and  domain name generator  to make it happen.  02. Design and creative control The editor is where the real work happens. It’s where you’ll spend the bulk of your time building client sites—so it needs to feel intuitive, efficient and powerful. Wix Studio Design is built to make you feel right at home. The clean, responsive editor helps you work smarter, not harder, supporting complex design projects without a steep learning curve. You can build fully responsive sites across all breakpoints without writing a single line of code or knowing CSS. At its core is the drag-and-drop editor , now enhanced with advanced tools like grids, flexbox and adaptive positioning for greater layout control. Add animations, effects and WebGL-powered visuals to create dynamic, on-brand sites with ease. Want to work from your existing designs? The Figma to Studio plugin lets you import layouts directly. For more control, use custom CSS or incorporate vector-based animations with built-in Lottie widgets or Rive integration. You also get two modes: full and content. Content mode simplifies client handoff, giving clients access only to editable content like text and images—no risk of breaking layouts. Webflow’s Designer brings HTML, CSS and JavaScript into a visual canvas. While not fully drag-and-drop, it uses a box model for granular control. You get a pixel-accurate canvas, hover previews and deep styling options—but it comes with a learning curve. To help, Webflow offers an eight-step onboarding guide with tutorials. Like Wix Studio, Webflow supports Lottie and Rive. It also has a separate content editor for clients, but this will be deprecated and replaced with a new “edit mode” by the end of 2025. Bottom line:  Both Wix Studio and Webflow offer powerful editors packed with advanced design features for building standout client sites. But Wix Studio stands out for its smoother drag-and-drop  experience, built for faster workflows and ease of use—especially if you’re new to web design. Webflow offers deep control for those who know CSS, but it takes more time to learn. Whether you’re working from  Wix Studio examples or experimenting with the color of the year 2025 , Studio’s creative tools help you go from idea to launch without getting stuck in the weeds—so you can focus on bringing bold ideas to life. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. Templates For agencies and freelancers, pre-designed website templates  aren’t just time-savers—they’re creative springboards. They help speed up production while offering fresh starting points for client projects. Wix Studio delivers here, with 375+ professionally designed, fully customizable and responsive templates and wireframes across a variety of industries. On the Studio templates page, you can search by type, industry feature and style, helping you find an ideal starting point for your next project fast. There’s also an inspirational section where you can get useful templates for clients who like to push your creative boundaries that bit further. While Wix Studio's templates team continues to expand its collection, you can always jump into the Wix Editor to access 900+ more designs or get an alternative head start with the range of static and interactive presets available in the Wix Studio Editor. “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Templates are also a strong suit for Webflow. Users can choose from over 6,000 customizable business, portfolio and  blog templates , covering everything from furniture stores to SaaS companies. But unlike Wix Studio, only around 87 of Webflow’s templates are available for free.  Webflow's templates page is also easily navigable, thanks to its search capability, and even includes a featured section showcasing a monthly selection of curated templates. For those more interested in creating their own templates and adding a new revenue stream, you can design and sell templates  with both Wix Studio and Webflow. Studio creators can keep 100% of the profits they earn through mid-2025, while Webflow allows creators to earn 80% of their total template sales. Bottom line: When it comes to templates, both Wix Studio and Webflow have strong template libraries that cover a wide range of use cases. But Wix Studio stands out by offering more templates for free, giving creators a larger share of revenue and topping into the broader Wix ecosystem, which includes hundreds of additional designs to choose from. Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 04. Ecommerce If you’re building websites for online stores, booking-based websites or niche services, having flexible eCommerce tools built right into your platform can be a major time-saver. And when those tools are tailored to specific industries, it’s even better. With Wix Studio eCommerce , you have all angles covered for your eCommerce clients. You can customize the look and layout of product and category pages and use SPIs to tailor the cart and checkout experience to fit your clients’ needs. In addition, one of Wix Studio’s unique benefits is the ability of multi-vertical cart options, meaning site visitors can add both book a service and buy products and add them to one shopping cart, making their shopping experience smoother.  Online payment processing  is easy, too. If you're located in the U.S. or Canada, you can set up Wix’s POS system  so clients can accept and keep track of payments more easily. You can also target mobile-first customers with a customizable branded mobile app, integrate with 100+ global payment providers and take major debit and credit cards, Apple Pay and Tap to Pay on iPhone. Webflow offers eCommerce as a native tool, giving you access to features like customizable carts, checkout and delivery options, mobile store management and POS integration. However, when it comes to more industry-specific needs, like offering multi-vertical carts for businesses that need to sell both physical products and book services (like restaurants, hotels or other booking-based businesses), you’ll find yourself relying on third-party integrations to fully tailor the experience for different types of clients. While Webflow’s eCommerce solution provides powerful functionality, you’ll need to combine external tools to truly customize your solution for different industries. Bottom line:  If you’re building sites for clients who sell, book or offer services online, Wix Studio delivers a more flexible and ready-to-use eCommerce solution out of the box. From multi-vertical cart options to built-in POS and mobile app capabilities, it’s designed to meet diverse business needs without relying on extra workarounds. Webflow offers solid eCommerce features, too, but Wix Studio gives you more tools to work smarter, and deliver faster. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders 05. Business solutions When you’re building sites for clients, you’re not just delivering a design—you’re helping power their business. That’s where built-in business solutions can make a big impact. Instead of stitching together tools or relying on third-party platforms, you want a web creation platform that comes ready with everything from client billing and project management to analytics, automations and customer engagement. Let’s take a closer look at how Wix Studio and Webflow compare when it comes to handling the business side of web creation. Wix Studio business solutions  come equipped with built-in features for bookings, events, hotels and restaurants—giving you the flexibility to serve clients across a wide range of industries. Tools like the new Functions Builder make it easy to add advanced business functionality to any client site without relying on third-party platforms. From the start, you’re set up to meet your client’s business needs and deliver a complete, scalable solution.  But it doesn’t stop at serving the most common business verticals—it's helping agencies get even more targeted. It recently launched Wix Donations , which lets you set up multiple fundraising campaigns on sites for your charity-focused clients and start collecting donations in minutes—all without the complexity and cost of a third-party platform. While Webflow doesn’t come with the same out of the box business tools you’ll find in Wix Studio, it does give you flexibility through third-party apps, APIs and custom integrations. You can build online stores, booking-based sites and content-rich experiences using native tools like Webflow eCommerce. For advanced business functionality, you’ll typically rely on platforms like Zapier or other third-party plugins, but this can add more complexity (and costs) to your build. That said, if you have specific business needs and the dev skills to match, Webflow’s deep customization options can still help you get there—with a bit more setup on your end.  Bottom line: When it comes to business solutions, Wix Studio gives you more built-in options. You get built-in tools tailored to industries like restaurants, hotels and charities—no extra integrations needed. Webflow offers flexibility, but you’ll need third-party tools to match the same functionality. If you want to move faster and do more with less setup, Wix Studio is your best bet.  Ready to take your skills to the next level? The Wix Studio certification  is your gateway to unlocking new opportunities, boosting expertise and enhancing your credibility as a professional.  06. AI tools No comparison of today’s top platforms is complete without a look at their AI -powered features. As the role of AI grows in the web creation world, it’s worth asking: how do these platforms measure when it comes to building smarter, faster and more creatively?  Let’s break down how Wix Studio vs. Webflow approach AI—and what that means for anyone looking for an AI website builder  that can boost efficiency without sacrificing control. Wix AI has been around since 2016, long before artificial intelligence became a regular topic in our daily conversations. Back then, Wix introduced Artifical Design Intelligence (ADI) —a powerful tool that could suggest a website layout based on a few simple prompts. Fast forward to 2023, and Wix Studio AI launched with an expanded set of AI-powered tools, putting efficiency at the core of web creation. One standout feature is responsive AI, which allows you to adjust sections to fit all screen sizes with just a click. This means you can skip the hassle of jumping between breakpoints to make manual sizing adjustments. Then there’s the AI text creator, which combines the power of AI with Wix Studio’s deep understanding of web creation. It helps you quickly generate high-quality copy for different sections of your client sites. Need visuals? The AI image creator lets you generate images by simply describing what you need. And if you're working with video, the auto-generated trailer tool impressively transforms video files into polished, professional trailers in minutes. Wix Studio’s native AI tools go beyond text and images. They help you create meta tags and Google Ads copy as part of your SEO strategy, build CMS collections and even generate code with the AI code assistant. All these features are designed to help agencies and freelancers create at scale. Also, the new AI site chat acts as a virtual guide, helping site visitors from the moment they land on a website to when they make a purchase. Finally, one of the exciting new AI tools is the virtual sitemap and wireframe generator . This powerful tool speeds up the site planning and creation process. Just enter key project details—like business type, site description, goals, target audience and tone of voice—and let AI generate a customized sitemap and wireframe tailored to your client's needs. Webflow describes itself as “bullish on the extraordinary potential in the marriage between AI-assisted generation and visual development.” Its AI Learning Assistant is available in the Designer’s Add panel where you can type a question and the Assistant will run the query into its Knowledge Base. Used primarily as a search engine, the Learning Assistant enables users to find answers conveniently without leaving the editor. Webflow’s new AI Site builder goes further and helps users to go from zero to website faster. Still in its beta stage, the tool generates a series of website themes tailored for you based on a few details about your client project. Despite Webflow not offering as many AI tools as Wix Studio, the company made a strong statement of intent in 2024 with its acquisition of Intellimize, a startup that leverages AI to personalize websites for unique visitors. Webflow says the move will give users greater AI-powered personalization, AI-driven copy suggestions and actionable insights based on data. Webflow has also announced details of its new AI copilot product which is still in the works. Using the tool directly in the Designer, you’ll be able to generate, alter or summarize static and CMS content with simple prompts and quickly translate content into different languages. The company has also extended its AI capabilities with the release of new tools that auto-generate styled sections and content and run A/B tests. Bottom line:  Wix has been leading the charge with AI for several years, and the results speak for themselves. It’ll be interesting to see what Webflow brings to the table in the months ahead, but for now, Wix Studio offers more out-of-box AI capabilities. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 07. CMS Both Wix Studio and Webflow go beyond just being website builders—they’re powerful tools for web professionals who specialize in creating complex client sites. A big part of that is their robust, built-in content management systems ( CMS s), designed to help you manage dynamic content  with ease and efficiency. Wix Studio CMS makes it easy to manage content-heavy sites, giving you a flexible way to store, organize and display dynamic content—no code needed. Its advanced design capabilities make it easy to integrate content seamlessly into your designs, streamlining the creation process. Built for seamless teamwork, Wix Studio’s permissions system gives you control over how clients, teammates and collaborators interact with site content. You can also use database collections to create dynamic pages and repeating elements fast—perfect for scaling layouts across blog posts, product pages, team bios and more. The extensibility of Wix Studio's CMS sets it apart. With Data APIs , you can extend its capabilities with code, control filters and sorting, query items, intercept interactions using hooks and aggregate data from collections—perfect for those who need advanced customization in web development . Also, the CMS can operate as a headless solution , giving you the flexibility from any app or website you build. To top it off, Wix Studio CMS was recognized for its accessibility , being named the most accessible CMS platform in the Web Almanac’s 2024 annual report . Wix Studio also offers powerful features like reusable assets, templates, site s tyle and themes, helping you maintain a uniform style across projects while speeding up workflows. Like Wix Studio, Webflow’s CMS is aimed at “everyone who has a hand in crafting digital experiences.” It allows marketers, designers and developers to add, edit and update content at scale, visually in the platform or programmatically through its headless APIs or with support from its AI Assistant. Webflow’s CMS is also equipped with tools for teams, enabling commenting, editing and collaborating directly on designs to avoid project delays and unintended changes going live. You can improve content organization and visitor navigation by dynamically linking CMS data across collections using reference fields. Bottom line:  Both Wix Studio and Webflow offer powerful CMS capabilities for building complex, content-heavy websites. But a key difference lies in how much content you can actually manage. Wix Studio stands out with significantly higher CMS item quotas across all plans—starting at 1,500 on the Basic plan and going up to 500,000 on Elite. In comparison, Webflow caps out at just 10,000–20,000 items on its business plan. Even at the mid-tier, Wix Studio’s Plus plan offers 20,000 items, making it a stronger option for scaling. Webflow, on the other hand, offers 50 items on its free plan, none on Basic, 2,000 on CMS,and tops out far sooner—falling short at every level. Learn more about CMS: Website builder vs. CMS Best content management systems What is CMS in web design 08. Learning resources and support A great platform doesn’t just offer powerful tools—it also helps you master them. Both Wix Studio and Webflow invest heavily in education, with dedicated learning hubs, expert communities and hands-on tutorials designed to support web creators at every stage. Whether you’re upskilling or onboarding a new team member, here’s how each platform helps you stay ahead. Wix Studio Academy  offers a range of educational content through guides, interactive resources, webinars, tutorials, sandboxes and in-person workshops designed to help you excel. With content that covers everything from layout fundamentals to advanced animations, the Studio Academy supports continuous learning at every stage of your website development journey. The Wix Studio Essentials Course is a great place to start, giving new users a detailed view of the platform. Then, there’s Studio’s build-along videos, which enable users to recreate sections and try out Wix Studio features  while they watch. Beyond structured learning, the Wix Studio Community  is where web creators come together to share feedback, ask questions and exchange real-world insights. It’s a space built for collaboration, where you can connect with other creators, designers, developers and freelancers working across all  types of websites (thousands of whom are connecting and collaborating on Discord) . When it comes to support, Wix Studio offers 24/7 customer service in English through phone, chat and email (additional languages supported during set hours as well as an AI-powered chatbot). You can also track past interactions through the Customer Care ticket log in your Workspace. Those in the Partner Program  enjoy priority support. Webflow University has its own take on learning resources, with a particular focus on detailed documentation through its Help Center and online courses covering everything from the introductory Webflow 101 to advanced features like connecting to payment gateways. Its approach to interactive learning is a little different from Studio’s, giving it a fun gamification twist, educating and entertaining on the basics of layouts, CSS grid and flexboxes through interactive games. Webflow also provides certification and badges for users to showcase their skills on their website, the Marketplace and for pitching to clients. Webflow places a strong emphasis on its AI-powered support system to solve user issues. They also provide customer support via email, and aim to reply to all requests within 48 hours. They also offer enhanced customer service options for paid plans. There are live agents offering support; however, this channel may not be available for all queries at all times of the day.  Bottom line: Whether you’re looking to sharpen your skills or grow your network, both Wix Studio and Webflow offer valuable educational ecosystems. But Wix Studio takes it a step further—with a dedicated academy that evolves alongside the platform and a community that brings together creators of all levels, Studio comes out on top for customer resources and support. 09. SEO There was a time wh en web creation platforms didn’t need to give much consideration to SEO, but a lot has changed. Nowadays, SEO is a non-negotiable feature for any web creation platform—especially for agencies and freelancers building sites that need to rank and perform.  Wix has invested heavily in recent years too, ensuring every site built on its platform is backed by a strong technical SEO foundation, built to compete in organic searches and align with the latest search engine requirements. Wix Studio SEO  offers features like dynamic XML   sitemaps , auto 301 redirects and an  SEO checklist , along with AI-powered Wix Studio features and advanced built-in capabilities like automatic sitemap updates, optimized robots.txt files, automated structured data markup and an SEO assistant auditing tool . The platform integrates with leading applications like Semrush, Google Analytics, Google Search Console, Bing, IndexNow and Wincher so you can tap into your favorite SEO tools without leaving Wix Studio. When you start a blog with Wix Studio, you can take full advantage of these SEO tools to help your content rank higher. From keyword optimization to performance tracking, Wix Studio makes it easy to implement SEO best practices and boost your blog’s visibility right from the start. "If you're looking to attract people to your website through search engines, blogging remains highly relevant. It's a great way to get your website content ranking and generate organic traffic, but it's also an important way to use content to build your brand's search authority on key topics." - Rebecca Tomasis, blog SEO team lead at Wix While much of Wix Studio’s SEO focus is on efficiency and customization, it backs it up with deep industry knowledge. The Wix SEO Hub  is an excellent resource for getting fresh insights from experts both within and outside Studio through: SEO Webinars SERP’s Up Podcast Guides, case studies and a comprehensive free course for learning SEO Webflow comes with similar standard SEO features built in, including schema markup editing, sitemap control, automated meta titles and descriptions, alt tag editing and 301 redirects while offering plenty of control to optimize your client sites manually. Like Wix Studio, it hosts its sites on a globally distributed CDN infrastructure and optimizes media in the background to ensure sites achieve optimum performance. Bottom line: Wix Studio and Webflow provide a strong foundation for SEO, but Studio goes further with more built-in, automated tools to help professionals scale organic growth. Plus, with an SEO Hub that helps web creators stay up to speed with an industry constantly in flux, Studio gives you what you need to help client sites rank—right out of the box. Learn more: How to start a blog What is web design? Best website builders for SEO 10. Marketing integrations and plugins Let’s face it—when it comes to marketing your client’s site, the right tools can make or break your strategy. That’s where marketing integrations and plugins come in, and both Wix Studio and Webflow bring a solid set of options to the table. Whether you’re looking to connect with customers, run smooth campaigns or keep an eye on performance, both platforms have something to offer. But the way they do it? Well, that’s where the real difference lies. Let’s explore what each platform brings to the marketing game. Wix Studio marketing integrations  are designed to streamline your workflow, offering a powerful suite of tools that make it easier for marketers to connect with their audience. Along with the SEO tools mentioned above, Wix Studio lets you easily connect with major social media platforms like TikTok, Meta, LinkedIn, Instagram, YouTube and WhatsApp, allowing you to create, schedule and post content from one place. You can also manage all your DMs and emails through a unified inbox. For eCommerce clients, you can sync your sites with popular sales channels like Amazon, eBay, Wish and Google Merchant Center and manage order fulfillment straight from your workspace. For deep site performance insights, Wix Studio has everything you need built-in and at no additional cost. It’s integrated with key analytics tools like Google Analytics and Google Ads so you can automatically capture business events like page views, clicks, leads and purchases—without having to manually define them. You can also extend your business solutions by choosing from over 500 apps from the Wix App Market  that work seamlessly with the platform, connecting to your preferred apps by embedding HTML code snippets in sites, or creating your own custom integrations using Wix-made APIs. Webflow’s plugins and integrations also offer a host of marketing tools , which categorizes them into integration types to help you find what you’re looking for.  It has all the usual social media integrations, along with popular email marketing  applications and reporting tools. For more marketing capabilities, you can search its 280+ apps or explore those available on the Webflow Marketplace. For analytics, Webflow offers a new native tool called Analyze, which gives users insight into how visitors interact with a website. While it’s valuable data for any professional, it comes at a cost and is only available as an add-on to paid site plans. Bottom line:  Marketers want to know they have their favorite tools at their disposal, no matter what platform they’re working on. Wix Studio and Webflow have all the important ones covered, but Studio gives you more for free. Anything outside their native solutions, Studio and Webflow’s respective marketplaces should keep marketers' content. 11. Collaboration and client management It’s no surprise that in the age of AI, efficiency is one of the key battlegrounds in web design. But while all the talk is about artificial intelligence, those overlooking effective management tools are missing a central piece of the productivity puzzle. Wix Studio management tools  excel in streamlining operations and tackling bottlenecks with a variety of powerful tools. Take its workspace, for example—it gives you a 360-degree view of all your projects, letting you create and manage multiple sites from one central hub. You can handle all your agency’s tasks here, including managing billing and subscriptions, support tickets and reports. And with the Wix Studio mobile app, you can do it all while on the go. Wix Studio also offers a full suite of collaboration tools, including custom roles and permissions, concurrent editing and on-canvas comments to get your team working smoothly and in sync. Multiple designers, content editors and a developer can work simultaneously, keeping projects moving forward. On the design side, Wix Studio saves time with custom templates, widgets, reusable sections and design libraries that can be shared across teams and multiple sites. You can also enhance and accelerate your client handover process with Studio's personalized client kits, ensuring they have everything they need for a smooth and successful transition. With Webflow, multiple teammates can edit content simultaneously while only one person designs and builds a site’s structure (unless you are using Webflow Enterprise or are an Enterprise Partner, which gives you access to ‘page branching’). To keep the design process fluid, users can also hand off design control between teammates and see in real-time where other people are working on a site. The platform offers design efficiency with Components and Libraries, which let users create customizable blocks from elements to keep a consistent and scalable design workflow and reuse and share them across different websites. While Webflow’s workspace offers many of the same tools as Wix Studio, it falls short when it comes to client experience features like client kits and the customer care ticket portal offered by Studio. Bottom line: While it’s clear that both platforms recognize the importance of management tools, Wix Studio has efficiency at its core. Compared with that of its competitor, Wix Studio’s workspace feels like a much more unified place where you can manage your agency. The platform also offers a more flexible collaboration suite and users have the advantage of working on the go with the Wix Studio mobile app. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity, and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix 12. Native deep functionality As deman d grows for agencies to build even more unique online experiences for clients, platforms have had to provide powerful, customizable dev tools that prioritize flexibility and control. Webflow and Wix Studio have both stepped up. Because Wix is widely recognized as a low-code, no-code website builder , many don’t realize that Wix Studio offers a development platform that goes beyond that. It lets you customize and extend the platform by using APIs, service plugins and custom CSS capabilities to replace or enhance native business logic, features and workflows. It has Wix Blocks, a standalone editor to build apps  and develop bespoke widgets for the Wix ecosystem that you can deploy across multiple sites and sell on the Wix App Market. With Wix Headless , devs can leverage the platform’s powerful business solutions and APIs to extract data from your client’s business and seamlessly integrate it into any front end. With Studio, you can also build on your preferred IDE through a GitHub integration or online in the VS Code-based Wix IDE to create anything your clients need, from custom functionalities to full-stack solutions. Now, whoever said Wix Studio is not for devs? Webflow is no stranger to the dev community and attracts developers for its HTML/CSS capabilities and dev features to build custom-designed websites from scratch. The platform’s APIs let you build on top of core features, such as the CMS, forms and eCommerce, so you can create apps that can be shared and sold in the Webflow Marketplace. It can also connect with third-party tools through its headless CMS. Bottom line:  Webflow has a thriving dev community that trusts its tools and dedicated support. Despite some misconceptions, Wix Studio is an excellent choice for developers who are drawn to the powerful built-in business solutions and CMS they can build upon and Studio’s more generous CMS items quotas. As its dev offering expands, more agencies interested in complex builds and looking for value are choosing Wix Studio. 13. Enterprise To meet the needs of big businesses with multiple websites and complex needs, a web creation platform must have scalability —offering enterprise solutions like multi-site management, robust integrations and hyper efficient site creation. Wix Studio Enterprise  has them in spades. From one centralized dashboard, you can manage thousands of sites with account, group or site level tiering for CMS, analytics and performance monitoring. With shared libraries of custom site templates, widgets, apps, reusable sections and design elements, big brands can build at scale and stay consistent across every asset. Hundreds of open APIs can connect you to the systems these businesses rely on, like DAM, ERP and CRM, while out-of-the-box integrations give you access to the most popular business software and proprietary apps. And it’s all backed up by enterprise-grade security, a dedicated success manager and 24/7 priority technical support. Webflow also offers a tailored platform for enterprise customers focused on launching high-performing web experiences faster. Like Wix Studio, you can build at scale using your design system across multiple sites and connect with the solutions enterprise clients need through APIs, integrations and apps. Those on Webflow’s Enterprise plan are eligible for personalized help from a dedicated account manager and on-demand customer support. They can also launch with peace of mind having enterprise-grade security features and reliable hosting infrastructure backing up their sites. Bottom line:  Both Wix Studio and Webflow have solid solutions for enterprise companies, evidenced by scalability of their platforms and the enterprise client names listed on their sites.  14. Pricing Both Wix Studio and Webflow offer tiered pricing plans designed to meet different budgets and project needs. Whether you're just getting started or managing multiple clients, you’ll find a plan that fits. Wix Studio’s annual pricing plans: Free  without a custom domain or try any plan subject to a 14-day money-back guarantee. Basic ($12/month):  Build online brands. Standard ($20/month):  Accepts online payments. Plus ($32/month):  Capture leads and boost sales. Elite ($149/month):  Scale business growth. Enterprise (price available upon request):  Site management for large-scale businesses. *Pricing reflects U.S. rates Each paid Wix Studio plan includes a free domain for one year. As you move up the tiers, you get more storage, collaborators and CMS items—with Elite and Enterprise offering unlimited resources. Starting at the Standard plan, you can accept online payments , while Plus and higher also include priority support. You can build as many free Wix Studio sites as you want, and there's no limit on the number of pages per site. However, to access advanced features like eCommerce or custom CMS, you’ll need to upgrade to a paid plan. Webflow’s annual pricing plans: Starter (Free):  Get started with Webflow (without a custom domain). Basic ($14/month):  Build relatively simple, static sites. CMS ($23/month): Create blogs or other content-driven sites. Business ($39/month):  Design larger sites. Enterprise (price available upon request): For an enterprise-grade solution. *Pricing reflects U.S. rates All paid Webflow plans include domain registration and surge protection (no overage fees if you exceed bandwidth in the first month). Plan upgrades increase CMS collections, form submissions and storage space. However, the free plan has strict limits: just two free websites with two pages each. You’ll need to upgrade to sell products, add custom code or access the CMS. Bottom line:   Both Wix Studio and Webflow offer flexible, scalable pricing that can suit most web professionals. But if you’re looking for more value from the start—especially in terms of CMS quotas, site pages, analytics or bandwidth—Wix Studio gives you more for less. And with unlimited free websites, you can start testing ideas or client concepts right away without hitting a paywall. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  | Wix Studio vs. Elementor  | Wix vs. Wix Studio Wix Studio vs. Webflow—which platform will it be? Both Wix Studio and Webflow are two of the leading web creation platforms for good reason, so both have plenty to offer professionals. But when you break it down into the categories we’ve covered, Wix Studio shows that it’s a platform for professionals to be reckoned with and it’s only getting better—building out its dev tools, excelling in SEO, growing its community through the Wix Partner Program  and educating users as it releases exciting new design and marketing solutions. Let’s take a look of the two platforms at a glance:  Feature Wix Studio Webflow Infrastructure Fully managed hosting (Google Cloud, AWS, Fastly); built-in domain management; 99.99% uptime; ISO 27001; SSL. AWS + Cloudflare CDN; domain management; 99.99% uptime (Enterprise); SSL; backups. Design capabilities Drag-and-drop editor; responsive editor with custom breakpoints; Figma import; WebGL effects; animations; content handoff mode. Box-model visual editor; responsive canvas; hover preview; animations; Figma sync. AI features AI text/image creation; responsive AI; site chatbot; wireframe generator; AI code assistant. AI site builder (beta); AI learning assistant; AI copilot (coming soon); A/B testing. Scalability & CMS No-code CMS supporting up to 500k items; dynamic pages; reusable components; headless support; APIs. CMS up to 20k items; dynamic content; headless API. Collaboration Concurrent editing; multiple designers; roles/permissions; on-canvas comments; mobile app; custom client kits.  Concurrent content editing; page branching on Enterprise. Ecommerce Multi-vertical cart (services + products); customizable checkout; POS; 100+ payment options. Custom checkout; POS; mobile store management; connection to two payment providers. SEO & marketing AI SEO assistant; dynamic sitemap; structured data; SEO hub; native integrations with social media platforms, Semrush, and more. Manual SEO controls; schema editing; paid analytics add-on; standard app integrations. Customization Wix Blocks; custom widgets; Wix IDE; GitHub support; APIs; full CSS/JS control. Full HTML/CSS control; CMS/eComm APIs; component libraries. Freelancers, agencies and enterprises from all over the world trust Wix Studio to build exceptional web experiences for their clients. Ready to join them? See the next steps on how you can migrate or find the right Studio plan for you. How to migrate from Webflow to Wix Studio If your site was originally built in Webflow, there’s no direct way to migrate it to Wix Studio. But switching platforms doesn’t have to mean starting from scratch. If you designed your site in Figma, you can streamline the move using the native Figma to Wix Studio plugin or an HTML-to-Figma plugin to export your designs. From there, bring your site to life with built-in business solutions, CMS, no-code animations and custom code. You can connect a domain purchased through Webflow to your new Wix Studio site even if Webflow still hosts it. If you prefer to manage the domain registration and payments at Wix, you can transfer your domain to Wix Studio. Need help optimizing your workflow? Check out our step-by-step guide: Figma to Wix Studio best practices  to make the transition as smooth (and powerful) as possible. Editor’s note: all pricing and information are current as of 04/14/2025. Wix Studio vs. Webflow FAQ Is Webflow better than Wix Studio? In short, no. It depends on what you’re looking for in a web creation platform. For professionals seeking customization and coding control that comes with added effort, Webflow might be for you. If you want to create exceptional client sites with absolute efficiency, then Wix Studio is the right choice. Is Webflow relevant in 2025? Yes, Webflow is a solid choice for website building and remains relevant in 2025. However, it faces tougher competition from newer web creation platforms like Wix Studio, which is providing professionals with the tools they need to create exceptional client sites with absolute efficiency. Is Wix Studio professional? Yes, freelancers and agencies choose Wix Studio for its advanced design, dev and marketing tools to build exceptional client sites at scale, while enterprises use Studio for its multi-site management, robust integrations and hyper-efficient site creation solutions. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix or Webflow better for eCommerce? Wix Studio outshines Webflow for its integrated business solutions, including eCommerce. That’s not to say you can’t build a top-notch eCommerce website with Webflow, but for built-in eCommerce features, creation efficiency and the ability to add a store to any website, Wix Studio has everything your eCommerce clients need. Is Webflow or Wix Studio better for client websites? Whether you choose Webflow or Wix Studio to build client sites comes down to personal preference and how you like to create. If you’re a freelancer, agency or enterprise looking for a web creation platform that’s more intuitive for design, offers speed and efficiency, leverages powerful AI tools, comes with robust built-in business solutions, seamless content management, secure and reliable infrastructure and client-friendly features to support a smooth project handover, Wix Studio is probably the smarter choice for you. Is Wix Studio good for websites? Absolutely—Wix Studio is a powerful platform for building professional websites, especially if you're a freelancer, agency or developer working with clients. It combines the flexibility of advanced design tools with the ease of drag-and-drop editing, plus built-in business solutions like eCommerce, bookings, CMS, SEO and automations. Whether you're creating marketing sites, content-rich blogs or complex data-driven projects, Wix Studio offers everything you need to build fast, collaborate with clients and scale your work—without relying on third-party tools or writing a ton of code. And if you're looking for guidance, Wix Studio has step-by-step tutorials and best practices to help you get started.

Design high-end sites with efficiency on Wix Studio. Start creating today → When you’re in the business of building websites for clients, choosing the right website builder  makes all the difference. It’s not just about building design-forward sites anymore—it’s about scaling efficiently, collaborating seamlessly and delivering results that wow.  That’s why the Wix Studio  vs. Duda conversation matters. Both platforms are heavyweights in the web creation space, but take different approaches to design flexibility, workflow management and client collaboration.   In this post, we’ll compare Wix Studio and Duda across features that actually move the needle for marketers, agency owners, developers or anyone who creates websites for others professionally. From responsive design tools, CMS capabilities and dev-friendly features to the not-so-obvious stuff like pricing transparency, client handoff and ecosystem support—by the end, you’ll have a clear picture of which builder is right for you. If you’re entirely new to website building, check out our guide on how to make a website from scratch . Meet the platforms: Wix Studio vs. Duda Before we get into features, let’s take a quick look at what each platform brings to the table, and who they’re really built for. Wix Studio Wix Studio, one of the  best website builders for designers , is built for professional website creators who want full creative freedom without being boxed in by code or platform limitations. It includes 375+  responsive templates , Figma integration and a powerful suite of AI tools designed to speed up your workflow from design to delivery.  The platform is especially strong for growing agencies managing multiple clients. With reusable components and templates, you can reduce production time without sacrificing quality. Developers also benefit from features like a cloud-based IDE and headless solution , all working alongside the visual builder for maximum flexibility.  For agencies that need predictable pricing, Wix Studio's all-inclusive plans (with built-in eCommerce) help eliminate surprise costs when clients are ready to scale their online stores. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Duda Duda is a strong fit for agencies that prioritize white-label solutions, offering everything from custom platform domains to branded client communications, so you can present the platform as your own proprietary tool. Its zero-transaction-fee policy makes it a compelling choice for eCommerce projects where transaction costs eat into profits, especially for higher-volume online stores with tight margins.  For teams that need detailed control over client access, Duda’s granular permission system lets multiple stakeholders update specific sections of a site—while keeping the overall design intact and protected. Now that you’ve met the platforms, let’s see how they stack up feature by feature. Wix Studio vs. Duda features comparison Here’s how Wix Studio and Duda go head-to-head on the tools and features that shape your daily workflow: Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce capabilities SEO and marketing App marketplace and plugins Native deep functionality Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure: how do Wix and Duda compare? Wix Studio benefits from being part of the wider Wix platform, giving it access to a fully-managed multi-cloud hosting  solution, global CDN  coverage and multiple layers of DDoS  protection. Its infrastructure is powered by Google Cloud, AWS and Fastly, ensuring high performance, speed and reliability across the board. With a 99.99% uptime  guarantee, Wix Studio supports automatic disaster recovery, so sites remain operational even during peak traffic surges. A global CDN with over 200 nodes also helps content load quickly, no matter where your visitors are located. On the website security  front, Studio includes HTTPS and automatic SSL , giving clients a strong foundation right out of the box. Duda also offers a fully-managed hosting environment, making website management  simple and reliable. It uses AWS as its hosting infrastructure and offers a 99.99% uptime guarantee. For content delivery, Duda relies on Amazon's Cloud Front CDN, helping ensure fast web performance  globally. Security features include SSL certificates, automated DDoS mitigation, data encryption and automatic data protections, offering a secure foundation for its users. Bottom line: why infrastructure matters Both platforms offer secure, reliable hosting, but Wix Studio stands out with free website hosting , extensive global CDN reach and domain name  management. For agencies managing client sites at scale, the combination of Google Cloud, AWS and Fastly ensures top-tier performance you can count on—without needing to think twice about infrastructure. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix Looking to get started fast? Use our  domain name search  to secure your URL or try the domain name generator  if you need a little creative inspiration. 02. Design and creative control: how much creative control do you really get? When designing at scale, the right tools can make or break your workflow. Let’s see how Wix Studio features  compare against Duda when it comes to design flexibility, customization and speed—plus how both platforms support creative trends like the  color of the year 2025 .  Wix Studio Design  stands out with a responsive  drag-and-drop editor  that automatically adapts designs to every screen size. Designers can take advantage of built-in, code free  web animations  and effects, like web gradients , custom cursors , text masks and even WebGL effects, all available directly within the editor.  Integrations with tools like Lottie and Rive make it easy to build motion-rich, standout experiences without leaving the platform or installing anything extra.  For those who want even more creative control, customized CSS  is also available.  Wix Studio also comes with advanced layout tools—such as Section Grid, CSS Grid, Repeaters and Flexboxes—so you can structure your sites exactly the way you want. To speed things up, Wix Studio includes time-saving features like components, text themes, color palettes  and the ability to save entire site templates for future projects. Its Figma-to-Studio plugin  lets you turn your designs into fully functional websites with a single click, and with access to over 375+ fully customizable website templates , you can move fast—or go pixel-perfect. Duda also offers a responsive  drag-and-drop  editor with code-free animations and effects built-in. However, access to custom code is limited to Team plans or higher. Duda allows you to create and reuse custom sections across multiple sites, which can also be shared with team members or clients to make the site building process more efficient. While Duda does support Lottie, it does not currently offer a Figma integration. Its template library includes around 57+ templates for getting started. Bottom line: more power in the hands of designers Both platforms offer flexible, visual design tools, but when it comes to web design , Wix Studio goes further in giving professionals the freedom to build visually rich, highly customized websites from a single platform. Between its extensive template library, advanced layout capabilities, reusable design assets and Figma integration, Wix Studio delivers the kind of control and creative flow today’s pros need to stand out in the design world. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features: smarter site building, start to finish AI is changing the way websites get built—from content to code structure. Let’s take a look at how Wix Studio and Duda use AI to streamline the process and power your workflow. Wix Studio AI comes packed with AI tools built to simplify your workflow, every step of the way. You can resize sections in a single click with responsive AI, generate tailored code and troubleshoot issues using the AI Code Assistant, or instantly create and edit visuals right inside the editor using  AI image generation .  Need to write optimized content? Use the AI text generator to get copy ideas fast, or turn to SEO efforts. Content-heavy sites benefit from AI-built CMS  collections, just enter a few key details and Wix Studio will auto-generate a full structure with sample items, or help you customize prebuilt collections. To help you get a head start on layout and planning, the visual sitemap and wireframe generator  lets you map out site structure and flow before jumping into design mode—so you’re always building with purpose.  Duda also provides a range of AI tools that generate copy, site-wide SEO tags and alt-text or entire site sections. Duda’s AI can instantly generate site-wide Meta Tags in a click as well as automatically add business context to future content prompts after the first input. You can also use it to optimize product and category descriptions, make quick edits, and get suggested text in seconds. While Duda offers a selection of helpful AI tools that can save designers time, Wix Studio’s suite of AI tools is far more comprehensive and spans a much greater portion of the website creation process. Its capabilities are deeply embedded throughout the workflow—from structure and design to breakpoints and content—making the entire creation process smarter, smoother and more scalable. Bottom line: built-in intelligence that goes further Both platforms offer AI tools to help streamline the website development process, but Wix Studio’s capabilities are more extensive and deeply integrated. From layout and breakpoints to visuals, content and structure, Wix Studio’ AI supports you throughout the entire workflow, making your process more efficient, scalable and future-ready. "Let's say you're a web designer, and you need to present a website structure to a client whose imagination is very lacking. Generative AI can create images and write copy for your early drafts. Instead of using placeholder text like Lorem Ipsum, you can provide a more realistic example of how the website will look." - Shachaf Rodberg, Wix marketing trend analyst See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI 04. Scalability and dynamic content: building sites that grow with you  When projects grow in size or complexity, having a flexible content management system makes all the difference. Here’s how Wix Studio and Duda stack up when it comes to scalability , dynamic workflows and managing structured content at scale. Wix Studio CMS  is a comprehensive and built-in solution that gives you the flexibility to create content once and reuse it across pages, projects and clients. You can build dynamic landing pages , collections and repeaters—so updating content is seamless and doesn’t interfere with your existing design. The platform also supports  dynamic content  at scale with reusable assets, letting you save and repurpose components to streamline your workflow.  Use global sections to create a section once and deploy it anywhere across your site for design consistency, and manage your entire visual system in the Site Styles panel—where you can control typography , colors, page transitions and layout width. It’s a centralized way to apply cohesive design across even the most content-heavy sites.  For growing projects or clients with large databases, Wix Studio also includes AI tools that help manage and organize content more efficiently. Need even more control? Developers can tap into Wix data  API s to manage CMS content with code, and enterprise users get access to account-level CMS features for managing high-volume sites with precision. Duda includes an Internal Collections system—its version of a CMS—which allows you to create dynamic pages directly in the editor, without needing third-party integrations. Each entry in a collection gets its own unique URL, supporting SEO best practices and allowing for organized functionality. Duda offers Dynamic Page templates for common use cases, pre-connected to Internal Collections for faster setup. However, access to CMS features is limited on the Team plan, with more robust functionality reserved for Agency plans and above. Bottom line: a smarter system for scaling content While both platforms offer dynamic content capabilities, Wix Studio’s CMS is more robust, flexible and scalable across teams, use cases and skill levels. With integrated dynamic content tools, advanced design controls and developer-ready APIs, Wix Studio makes managing high-growth sites easier—whether you're building dynamic landing pages, full-scale applications or exploring the difference between static vs. dynamic websites . Learn more:  Website builder vs. CMS Best content management systems What is web design? What is CMS in web design? Wix headless CMS 05. Collaboration and client management: tools that keep you and your clients in sync  When you’re working with teams, or managing multiple clients at once, the right platform can make collaboration smoother and client handoff a breeze. Here’s how Wix Studio and Duda support your day-to-day operations behind the scenes. Wix Studio management tools include a robust set of features designed to help you work faster with your team and give clients a seamless experience.  Team features like role-based permissions, concurrent editing and on-canvas commenting make it easy to collaborate in real time. You can also speed up production by sharing design libraries, custom templates, reusable widgets and pre-built sections across team members and projects. Client management is just as thoughtful. The built-in client kit includes customizable tutorials and onboarding guides, along with automated client reports and a dedicated content mode, which lets clients update text or images without changing the layout. For large-scale clients or agency operations, Wix Studio also offers an enterprise solution, allowing client teams to manage thousands of sites, roles, permissions and SSO access from one centralized dashboard. Duda offers collaboration and client management features tailored for professional website creators. The platform's team-focused tools include customizable user permissions, site comments for contextual feedback, and asset sharing to save time and maintain brand consistency across projects. For client management, Duda provides white label solutions, automatic client reports, and native client billing tools. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication.  Bottom line: built for teamwork, optimized for clients Both platforms offer strong tools for managing teams and clients, but Wix Studio takes the lead with its unified workspace, mobile app for on-the-go control and built-in Wix Studio management tools like the client kit and content mode. Whether you're scaling your agency or supporting a high-touch client base, Wix Studio offers more built-in flexibility to keep collaboration moving and client experiences professional. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio Need ideas for your next project? Explore real examples and creative use cases in our Wix Studio inspiration  gallery.  06. Ecommerce capabilities: sell smarter, scale easier W hether you're building an eCommerce website  for a small business, learning how to sell online  or making an online store  for a client, your platform’s eCommerce capabilities need to go beyond just “add to cart.” Here’s how Wix Studio and Duda compare when it comes to selling online. Wix Studio comes with a built-in Wix Studio eCommerce  platform, offering tools that let you create fully customized shopping experiences. From personalized product categories to tailored checkout flows and AI-generated product descriptions, everything is designed to streamline both store management and the customer journey. APIs and SPIs are available for added customization and  omnichannel retail  features let you connect stores to marketplaces like Amazon, eBay, Google Shopping, Facebook and Instagram. A standout feature is the multi-vertical cart, which allows customers to add services and products to the same cart—ideal for businesses that sell both. On the backend, you’ll find over 100 secure, globally recognized payment solutions  including credit cards, Apple Pay, Tap to Pay and more. Shipping is fully customizable, and you can localize the experience with native language, currency and tax settings. The platform also includes a centralized eCommerce dashboard, streamlined order fulfillment tools and rev-share earning opportunities with Wix Payments . Duda also supports a wide range of selling use cases, including physical products, digital goods, services, tickets, vouchers and donations. Subscription options are coming soon. It offers essential store management features like inventory management , automated shipping, product filtering and search tools. Duda doesn’t charge platform transaction fees (note: payment gateway fees still apply) and it works with 74 payment gateways by default—Stripe and PayPal being the most common. For higher-tier plans, API access is available for custom payment solutions. AI features are also included to help generate product and category descriptions faster. Bottom line: built-in tools that go beyond basics While Duda offers flexibility and avoids transaction fees, Wix Studio stands out with a more powerful and all-inclusive Wix Studio eCommerce solution. With built-in selling features on every plan, deeper multichannel support and smart tools for both customization and growth, Wix Studio gives creators and agencies more ways to succeed in the ever-evolving eCommerce space. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing: build it right, help it rank A great website isn't just about looking good—it also needs to get found. Both Wix Studio and Duda offer tools to help you climb the search rankings, but Wix Studio delivers a more integrated and scalable approach to SEO and marketing. Wix Studio equips you with a professional-grade Wix Studio SEO  toolkit that includes custom meta tags, dynamic XML  sitemaps and the ability to add custom code when needed. You also get direct connections to leading platforms like Semrush, Google Search Console, Google Merchant Center and Business Profile—making it easier to manage your entire strategy from one place. These integrations help streamline SEO and campaign workflows for agencies and advanced users. Inside the editor, you’ll find built-in keyword research tools,  SEO features recommendations and mobile optimization capabilities—all designed to save time and boost performance. The AI meta tag generator  simplifies content optimization, while the integrated  blog maker gives you everything you need to create and manage a content-rich website. And if you're just getting started, Wix Studio has your back with resources on  how to start a blog , plus 375+ customizable templates, including blog templates ,  to jumpstart your strategy. To support continuous growth, the Wix SEO Hub  offers expert-led education through tutorials, webinars and podcasts—perfect for leveling up your skills. Plus, built-in web analytics  deliver insights into website traffic, user behavior  and performance with no extra setup required. Duda also provides a solid set of SEO tools geared toward automation. Its AI features can instantly generate page titles, meta descriptions and alt-text. You’ll also get an SEO overview to flag optimization opportunities and built-in support for Google Core Web Vitals and PageSpeed. With 99.9% uptime, your content stays online and indexable. Bottom line: more power, more visibility While Duda offers a good base of SEO features, Wix Studio stands out as one of the  best website builders for SEO . With advanced SEO tools, native Wix Studio marketing integrations, keyword research and a full suite of AI and educational resources, Wix Studio is built to help you rank higher, create smarter and scale faster. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins: customize and expand your capabilities W hen it comes to extending your site’s functionality, both Wix Studio and Duda offer flexible plugin options. Wix Studio supports two types of plugins to extend business solutions: site plugins and dashboard plugins. Site plugins add custom features to the website front end, and dashboard plugins customize the Wix Studio dashboard for a smoother user experience. Developers also have the opportunity to create and sell full-stack applications on the Wix App Market , gaining access to millions of users. These tools work hand-in-hand with  Wix Studio marketing integrations , giving you more control over everything from client management to campaign performance—no third-party patchwork required. Duda also offers a wide range of plugin support and leans heavily on this model to extend its core product. You can add both front-end and dashboard plugins, but unlike Wix Studio, many of these features are available only through paid add-ons. This can require multiple tool subscriptions to fully power your site. Developers can also build their own apps and services to sell on the Duda App Store, connecting with over 20,000 digital agencies and providing monetization opportunities. Bottom line: more built-in power with Wix Studio While both platforms support robust plugin ecosystems, Wix Studio offers more out-of-the-box flexibility with fewer add-on requirements. Its dual plugin system—plus access to the expansive Wix App Market—makes it easier to tailor both your site and dashboard experience without stacking on extra subscriptions. Add in seamless Wix Studio marketing integrations, and you get a solution that’s more unified, scalable, and easier to manage as your business or client base grows. Duda provides solid plugin functionality, but for many must-have tools, you’ll need to turn to third-party apps—often at an additional cost.  Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps  or dive straight into our guide to build Wix apps  that scale your business. 09. Native deep functionality: build smarter with dev tools and business solutions Wix Studio isn’t just for designers—it’s also a powerful platform for developers. With advanced dev tools and integrated business solutions, it helps teams build, scale and ship faster without relying on third-party workarounds. Wix Studio offers a powerful development ecosystem built to support full coding freedom. With a cloud-based IDE, AI Code Assistant and no-setup environments for development, testing and production, you can build confidently without the typical dev hurdle. Developers can leverage Wix Headless APIs to connect core business functions—like eCommerce, events and more—into any tech stack, making Wix Studio Developers  a great fit for teams seeking scalable and customizable solutions. Beyond development tools, Wix Studio business solutions  come built-in and ready to go. Whether you need event management, booking capabilities, online stores or payment processing, these features are native to the platform—no need for third-party apps or complex integrations. You get the flexibility to choose the tools you want without sacrificing ease of use. Duda also supports business features like scheduling, online stores and event tools, though many of these require third-party services or external plug-ins. Developers can build custom widgets or tap into Duda’s Partner API to create white-labeled tools tailored to client needs. Duda also offers headless content management, particularly for blogs, with support for full CRUD operations and automation via API—no interface needed. Webhooks allow real-time updates, while the Connected Content Library syncs external data sources to Duda widgets for consistent, centralized content. Bottom line: flexibility meets functionality  Both platforms support developers—but Wix Studio makes it easier to build at scale. With built-in business tools, robust dev features and fewer dependencies on third parties, Wix Studio offers a streamlined way to create fully customized, powerful digital experiences that grow with your needs. Want to see it in action?   Watch this Wix Studio tutorial on how to work with plugins and slots in Wix Studio and learn how to extend your site’s functionality with total flexibility. 10. Enterprise and large-scale solutions: build to scale W hen you're managing multiple sites or operating at scale, the right platform makes all the difference. Both Wix Studio and Duda offer enterprise-level solutions—but Wix Studio brings extra firepower to the table. Let’s take a look. Wix Studio Enterprise  is built specifically for large organizations that need power, flexibility and control. It supports multi-site management with tiered permissions at the account, group or site level for everything from CMS access and asset libraries to analytics and performance monitoring. You'll get built-in enterprise-grade security, a centralized dashboard for full visibility and 24/7 priority support, along with a dedicated account manager to help streamline your operations. The platform also includes advanced design tools and customizable templates to support high-impact, fully branded site creation at scale. For teams looking to upskill, the  Wix Studio Certification  program is another standout—offering training and validation for professionals building at an enterprise level. Duda also supports large-scale operations and targets agencies, franchises and teams with its own enterprise offering. One of its biggest strengths is comprehensive white labeling, which allows agencies to fully rebrand the platform. Duda includes multi-site management, team collaboration features, enterprise security and personal support from a dedicated account manager. Like Wix Studio, it offers 24/7 VIP support. Bottom line: enterprise, elevated Both platforms cater to high-volume, enterprise-grade needs. But Wix Studio Enterprise sets itself apart with a powerful blend of advanced design tools, built-in CMS and analytics tiering and deep customization options—all designed to keep your brand consistent and your workflows scalable. Add to that the professional growth that comes with Wix Studio Certification, and it’s a platform built not just for business, but for long-term success. 11. Support and community: because going at it alone shouldn’t be part of the plan G reat tools are only as powerful as the support behind them—and that’s where Wix Studio shines. You’ll get 24/7 customer service in English, with additional language support in Spanish, Portuguese and French during set hours. There’s also an AI-powered chatbot for instant help and a Customer Care ticket log so you can keep tabs on past interactions. If you're an agency or freelancer, applying to the Wix Studio Partner Program  unlocks priority support and exclusive resources. Wix Studio goes beyond support with a connected ecosystem of learning and collaboration. Join the Wix Studio Community  to connect with other designers, developers and creators, or dive into the Wix Studio Academy  to access expert-led courses, how-tos and certifications designed to elevate your skill set. Duda provides multi-channel support with a web form, phone, and live chat available Monday through Friday from 12 AM to 6 PM PST, including specific language sessions in English, Portuguese, and Spanish, while offering extended 24/5 support for Team and Agency plans and 24/7 live-agent chat for Enterprise customers.  Users can submit support tickets via the portal to track previous interactions and resolve issues through live chat or callback requests, with the support team handling technical inquiries related to the Duda Editor, bug reports, API guidance, and account management.  Duda also offers additional resources through its Community, University, Experts, and Developer portals. Bottom line: your built-in support team Wix Studio gives you more than answers—it gives you a community. Between 24/7 support, partner perks and ongoing learning through the Academy, you’ve got the tools (and the people) to scale confidently and creatively. 12. Pricing: plans built for how you work Whether you're testing the waters or managing multiple clients, both platforms offer flexibility—but the details matter. Wix Studio offers four plan tiers—plus a free plan that you can use indefinitely. Paid plans start at $19/month (billed annually) for Basic and go up to $159/month for Elite, with an Enterprise tier available on request. Each paid plan includes a free domain for the first year and scales with your needs: more CMS items, more collaborators, more storage—and integrated eCommerce starting at the Standard level. Duda also provides four annual plans, plus a customizable enterprise option. While all plans come with a free domain for one year, AI tools and email support, eCommerce features are sold as separate add-ons. These range from $7 to $45/month, billed annually. Both platforms offer monthly billing at a higher cost. But here’s a key difference: Wix Studio includes a permanent free plan, so you can build for clients before you ever commit. Duda, on the other hand, offers a 14-day free trial—after that, you’ll need to pick a plan. Wix Studio plans (billed annually): Free plan available with limited features Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Everything in Basic, plus: Accept payments 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Everything in Standard, plus: Priority support 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Everything in Plus, and: Dedicated data infrastructure  Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage *Prices displayed are for U.S. customers. Duda plans (billed annually): Free 14-day trial, eCommerce sold separately Plan Price Includes Basic $19/month Free domain for 1 year  Email support AI tools Unlimited Storage and bandwidth Team $29/month Everything in Basic, plus: 4 team members Dynamic pages (1 internal collection per site, up to 10 rows) Client management Agency  $52/month Everything in Team, plus: Priority support Dynamic pages with internal collections (unlimited) 6 team members Site export White label  $149/month Everything in Agency, plus: Ful white label Custom platform domain Integrate external datasets Branded client communication White label support portal Branded client login screen Analytics  Custom Custom 24x7 Support 99.99% uptime SLA Unlimited team members Integrate external datasets DIY/Simple Editor Full access to Duda’s API Single-Sign-On (SSO) Native Widget Builder Dedicated account manager Enterprise-grade security AI Text, SEO and Building Assistant *Prices displayed are for U.S. customers. Bottom line: flexible pricing, different approaches Wix Studio includes eCommerce out of the box and offers a free plan you can use indefinitely—ideal for web creators, freelancers, agencies or businesses that want to start building before committing. Duda's pricing leans heavier on add-ons and trials, so while it's robust, the real cost depends on what extras you need. Editor’s note: all pricing and information are current as of 04/20/2025. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow Differences between Wix Studio and Duda When it comes to building sites for clients, the details matter. From design flexibility to CMS control, here’s how Wix Studio and Duda compare across the features that make the biggest impact. Here’s a side-by-side look at what sets each platform apart—so you can choose the right fit for your workflow and clients. Feature Wix Studio Duda Ease of use Responsive drag-and-drop editor AI-powered tools like responsive AI, code assistant Visual sitemap and wireframe generator to streamline workflows Responsive drag-and-drop editor Some AI tools for content generation AI site section creation Design flexibility 375+ highly customizable templates Figma integration Code-free animations and effects Custom CSS capabilities Reusable components, text themes and color palettes 57+ templates No Figma integration Code-free animations Custom sections for reuse Code customization only available on Team plans and higher Infrastructure Multi-cloud hosting (Google Cloud, AWS, Fastly) 99.99% uptime guarantee Global CDN with 200+ nodes Automatic disaster recovery AWS hosting infrastructure Amazon CloudFront CDN 99.9% uptime guarantee Automated DDoS mitigation AI capabilities Responsive AI for section adjustments AI Code Assistant Image generation tool AI text generator Meta Tag creator for SEO AI-built CMS collections Visual Sitemap and Wireframe Generator AI tools for generating copy SEO tags and alt-text generation Site section creation Description optimization tools CMS & dynamic content Integrated CMS available on all plans Create dynamic pages, collections and repeaters AI-powered database management Account-level CMS for enterprise customers Wix Data APIs for code management Internal Collections CMS only available on Team plans and above Restricted capabilities on Team tier Dynamic Page templates for common use cases Expanded options exclusively for Agency and higher plans Collaboration Role-based permissions Concurrent creation On-canvas commenting Shared design assets and templates Client content mode Enterprise solution with centralized dashboard Customizable user permissions Site comments for contextual feedback Asset sharing Extensive white labeling capabilities Granular permission controls Native client billing tools Ecommerce Built-in on all plans Omni selling retail features (Amazon, eBay, Google Shopping, social media) 100+ payment providers Customizable shipping options Transaction fees apply Unified eCommerce dashboard Zero transaction fees Requires separate subscription add-ons ($7-$45/month) 74 payment providers Support for physical products, digital goods, services, tickets Integrates with Stripe and PayPal by default SEO & marketing Advanced toolkit with keyword research tools Semrush and Google integrations AI Meta Tag Generator Integrated blogging system SEO Hub with educational resources Mobile optimization features Site analytics Basic SEO tools AI-generated meta content SEO overview highlighting optimization opportunities Core Web Vitals optimization App marketplace Two types of plugins (Site and Dashboard) Option to create and sell full-stack applications Integrated app development environment Robust plugin ecosystem Requires multiple tool subscriptions App development opportunities Connected Content Library Native functionality Built-in business solutions Cloud-based IDE AI Code Assistant Headless APIs for eCommerce, event management No-setup development environments Requires third-party services or plugins for business solutions Partner API integration Headless content management capabilities Webhooks for real-time automation Pricing $19−$159/month with eCommerce included Permanent free plan available Free domain for one year Increasing storage, CMS items and collaborators with each tier $19−$149/month plus separate eCommerce add-ons 14-day free trial Free domain for one year Team collaboration features only on higher-tier plans Support 24/7 customer service in English Other languages during set hours AI chatbot assistance Partner Program for priority support Community forum and Academy resources Support Monday-Friday (12 AM-6 PM PST) 24/5 for Team/Agency plans 24/7 for Enterprise customers only Community, University, Experts and Developer portals Multi-channel support (web form, phone, live chat) Making your decision: Wix Studio vs. Duda Choosing the right platform comes down to the way you work—and what you want to build. Both Wix Studio and Duda offer powerful solutions for professionals creating websites for clients. But Wix Studio takes it a step further with unmatched design flexibility, built-in AI tools and deeply integrated business features—all within one seamless workspace. Whether you're flying solo, growing a team or managing work at scale, Wix Studio delivers a rare combination of creative freedom and operational efficiency that’s built for how modern web pros work. Wix Studio vs. Duda FAQ What's the main difference between Wix Studio and Duda? The main difference lies in their approach to web creation. Wix Studio is an industry leader when it comes to design tools and capabilities and is built specifically for professional web creators who need full creative and technical control. Its design environment is both powerful and flexible, allowing teams to create highly custom websites with pixel-perfect precision and advanced layout tools. It also offers comprehensive AI tools and integrations. In contrast, Duda caters to those needing effective white-label solutions with cost control on transaction fees (although users will have to pay for eCommerce support and often rely on third-party integrations), but may face limitations in design customization, AI functionality and integrations.  Explore the differences between Wix vs. Wix Studio to discover the best platform for your needs. Do professionals use Wix Studio? Absolutely—yes, professionals use Wix Studio. Wix Studio was built for  professionals: agencies, freelancers, web creators and developers who manage multiple client sites and need full creative control. It combines the ease of visual editing with the flexibility of advanced dev tools like custom code, APIs and responsive design at the breakpoint level. Top features that attract professionals include: Scalable site infrastructure  for complex builds Collaboration tools  that streamline team workflows and client feedback Integrated business solutions  (like CMS, eCommerce, booking and more) Dev mode  for working with custom code, external data sources and APIs Multi-site management  that simplifies large-scale projects Plus, the platform keeps evolving with feedback from its pro community—so designers and developers can keep pushing creative boundaries without leaving the Studio ecosystem. So, whether you’re building a sleek portfolio or managing 100+ client sites, Wix Studio is made to handle the job. Which platform offers better value for money: Wix Studio or Duda? When it comes to value for money, Wix Studio generally offers more flexibility and built-in features for the price, especially if you're an agency or freelancer managing multiple clients. With its all-inclusive pricing (starting at $19/month) that includes eCommerce functionality, advanced design tools and AI capabilities. Duda's base pricing is comparable ($19-$149/month) but requires additional payments for eCommerce functionality ($7-$45/month extra), potentially making it more expensive for full-featured sites. How do the AI capabilities compare between Wix Studio and Duda? Wix Studio offers a more comprehensive AI toolkit, including responsive AI for layout adjustments, AI Code Assistant, image generation, text generation, meta tag creation, CMS building and visual sitemap generation. Duda provides some AI tools for generating copy, SEO tags and site sections, but with less depth and variety compared to Wix Studio. Which platform is better for client collaboration: Wix Studio or Duda? Both platforms offer strong collaboration features. Wix Studio provides a thorough client kit, automated reports, role-based permissions, concurrent creation, on-canvas commenting and a client content mode that prevents design changes. Duda emphasizes white-labeling and granular permission controls. In short, Wix Studio emphasizes its unified workspace, mobile app for on-the-go management and comprehensive Client Kit, while Duda stands out for its extensive white labeling capabilities. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Can I create custom functionality for clients on Wix Studio and Duda? Yes, but with different approaches. Wix Studio offers a more developer-friendly environment with a cloud-based IDE, AI Code Assistant and headless APIs for custom development. Duda provides Partner API integration and webhooks but generally relies more on third-party plugins for extended functionality.

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder to build your site isn’t just a technical decision—it’s a strategic one. Whether you’re a freelancer or part of an agency team, the platform you choose will shape your creative freedom, day-to-day workflows and your ability to scale. So before diving into the design tools and features, it’s worth stepping back and thinking about the bigger picture. That’s something Roy Wax, a product marketing manager at Wix Studio, thinks about daily. He works closely with professional web creators and agencies to understand what they need from a platform—not just to design great websites, but to run efficient, scalable businesses. As he puts it, choosing the right builder “isn’t just about features, it’s about how those features come together to support your entire workflow, from concept to client handoff.” Two names that frequently come up in this decision-making process? Wix Studio  and WordPress. Both are powerful in their own right, but serve very different creative needs, especially when it comes to learning how to make a website that meets modern performance, design and scalability standards. In this guide, we’ll break down the key features of Wix Studio vs. WordPress to help you choose the best platform for your workflow, clients and long-term goals.  But first, here’s a quick bird’s eye view of what each platform brings to the table: Wix Studio is a flexible, end-to-end platform for agencies and enterprises to build, manage and grow sites at scale. With a responsive editor, collaborative workspace, built-in AI and growth-focused tools, it helps pro web creators deliver the quality they want, with the efficiency they need.  WordPress is an open-source, self-hosted publishing platform that lets you create and manage everything from simple blogs to complex enterprise sites. It’s known for its easy -to-customize design themes, CMS capabilities and extensive plugin ecosystem.  Now that we’ve covered the basics, let’s dig deeper into how Wix Studio and WordPress compare, feature by feature, so you can decide which one aligns best with how you build, manage and grow websites. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. WordPress features When it comes to choosing the best website builders , the details matter. From how you design to how you scale, the features you rely on every day can shape your creative flow, and your bottom line. As Roy explains, it’s not just about having a long list of capabilities, it’s about how those features come together to support real-world workflows. “You can have the most advanced tools in the world, but if they slow you down or don’t play well with your team, they’re not doing their job,” he says. With that in mind, we’ll compare Wix Studio and WordPress across the most important capabilities for modern web designers and agencies. Whether you care most about advanced design control, workflow efficiency or long-term maintenance, this side-by-side breakdown will help clarify which platform supports the way you work. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native functionality and dev tools Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure  When it comes to choosing a platform, website infrastructure  is the backbone of everything you build—from speed and scalability  to website security  and client trust.  Wix Studio includes free website hosting  that’s ultra-secure and dependable, so there’s no need to research or pay for third-party providers. Every site runs on fully-managed, best-in-class multi-cloud hosting infrastructure that auto-updates quietly in the background. That means no surprise downtime, maintenance windows or poorly timed security updates for you or your clients. Roy points out, “Pro teams don’t have time to babysit hosting or troubleshoot surprise outages. Infrastructure should be invisible until it needs to be exceptional—and that’s exactly how we’ve built it at Wix Studio.” Security is baked into the platform. From DDoS protection and real-time threat detection to rapid response and full data encryption, Wix Studio is built to meet the highest industry standards for site reliability  and website performance . Wix Studio also scales automatically as traffic grows. Whether it’s a seasonal spike or a sudden surge in transactions, your site is ready. With 200+ CDN nodes and globally distributed data centers, content is delivered fast and efficiently—on any device, anywhere in the world. Now let’s take a look at how WordPress handles infrastructure. First, a bit of clarification: if you're using WordPress.org (the open-source version), hosting isn’t included. You’ll need to handle it yourself—meaning you’ll find, purchase and manage hosting through a third-party provider. That includes overseeing your own website security, backups, updates and more. On the other hand, WordPress.com (the managed version) does include hosting. It’s optimized for speed, security and performance, using automated scaling, high-frequency CPUs and global delivery. Maintenance tasks—like updates and backups—are handled for you. Bottom line:  Wix Studio gives you fully-managed website infrastructure, free website hosting and enterprise-grade site reliability by default. With WordPress, your infrastructure experience depends on which version you choose and which hosting provider you go with. For comparable website performance and website security, you’ll need to opt for a managed WordPress plan. Kick things off with our domain name search  to secure the perfect URL—or, if you’re still brainstorming, spark ideas with our domain name generator  for a creative boost. 02. Design and creative control  Great design starts with great tools. Whether you're building from scratch or iterating on an existing layout, your website builder should support both creative freedom and production speed. With that in mind, here’s how Wix Studio design  capabilities compare to WordPress when it comes to visual control, customization and scaling your design workflow. Wix Studio's editor is built for designers who want full creative control without compromising efficiency. It’s responsive by default, meaning your designs automatically adapt to every screen size—no extra work needed. With tools like drag-and-drop editor , custom breakpoints, flexbox, adaptive positioning, layers, grids and more, it’s easy to turn any vision into a high-performing experience. Want to fine-tune every detail? You can edit down to the pixel, apply advanced no-code animations (like scroll, hover, loop, WebGL, Lottie and Rive) and even bring in your own custom CSS when needed. For Figma fans, the Figma to Studio plugin  offers a fast way to move your designs directly into Wix Studio, keeping everything aligned from concept to launch. Looking to move even faster? You’ve got access to more than 375 professionally designed website templates , organized by industry and packed with relevant business tools. Every responsive template  is ready to customize—whether you're designing around the color of the year , building a booking site or launching an online store . “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. Now let’s compare that to WordPress. WordPress uses a block editor that allows for drag-and-drop  customization. You arrange content by inserting pre-built blocks into your pages and posts, and you can customize layouts using color schemes , typography, spacing and your own CSS. Some WordPress blocks also support basic animations. For more advanced effects (like WebGL or Lottie), you'll likely need to add plugins or write custom code. WordPress recommends sticking with native animation features for reliability, and hiring a developer if you're set on more complex motion. To kick off your site design, WordPress offers thousands of responsive themes. These website templates vary widely in quality, especially if you’re browsing third-party sources—so it’s important to follow best practices for responsiveness and choose carefully. Also, access to certain themes depends on your plan level. Bottom line:  Both Wix Studio and WordPress give you visual design freedom and customization. However, Wix Studio offers a wider set of built-in tools for animation and precision—no plugins or code required. While WordPress offers more theme variety, Wix Studio design templates are fully responsive, vetted for quality and freely available to all users. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features AI is changing the way websites are built—and for busy designers and agencies, it’s more than just a buzzword. It’s a way to speed up workflows, streamline planning and scale content creation without cutting corners. So how do Wix Studio and WordPress compare when it comes to built-in AI tools? Wix has been ahead of the curve in the AI space since launching its Artificial Design Intelligence (ADI) in 2016. Today, Wix Studio AI  takes things even further with an impressive suite of integrated features that help web creators shift time from repetitive tasks to real design thinking. As Roy explains, “We’re not building AI for the sake of it—we’re building it to solve actual pain points. Every AI tool in Wix Studio is designed to give creators more space to focus on strategy, storytelling and standout design.” First up: responsive AI. This built-in tool automatically optimizes your layouts across breakpoints with a single click—making it simple to create responsive designs fast. You can easily adjust element behavior and fine-tune layouts for even the most complex projects. Another standout is the visual sitemap tool, which accelerates the site-planning phase. It acts as a built-in wireframe generator , creating tailored frameworks packed with business solutions so you can jump straight into the design stage. Wix Studio also includes an AI code assistant that writes custom scripts, debugs issues and helps retrieve product info in seconds. On the content side, AI powers CMS collection content, AI meta tag creation and a built-in AI text generator. Inside the editor, you can also use AI to create custom visuals, like images and short-form video trailers. It’s clear that Wix Studio AI isn’t just a one-off feature—it’s a core part of the platform. And with ongoing innovations from the Wix AI Labs, designers can expect new time-saving tools to roll out regularly. Over on WordPress, the primary native AI integration is the Jetpack AI Assistant. Available from the editor, it supports content creation, translation, proofreading, image generation and SEO tasks. WordPress also includes an AI website builder , which lets you create blogs, portfolios and service websites by inputting prompts. However, AI support for eCommerce or complex integrations is limited—you’ll need to add those manually after the build. Beyond Jetpack, most WordPress AI functionality comes from third-party plugins. While this gives users a wider variety of tools to choose from, it can also introduce more setup steps, more updates to manage and more variability in quality. Bottom line:  Wix Studio’s native AI features—from wireframe generator to AI code assistant—are tightly integrated and purpose-built to help agencies move faster. WordPress offers solid tools via Jetpack and third-party plugins, but that flexibility can also mean more time spent managing tools, not designing. "Designing websites is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content For agencies and freelancers managing multiple sites or high-volume content, scalability isn’t just a perk—it’s essential. The right tools let you streamline workflows, scale content effortlessly and deliver faster, without sacrificing design quality or brand consistency. Wix Studio is built for scale from the ground up. The Wix Studio CMS  is a no-code content management system that uses repeaters and dynamic content  to dramatically reduce repetitive work. Design a single page layout, then populate hundreds (or thousands) of pages with structured data—think product catalogs, portfolios or team directories—without starting from scratch each time. Roy emphasizes, “Scaling a site shouldn’t mean scaling your workload. We built Wix Studio CMS to help teams deliver at volume—without trading away time or quality.” You can also save and reuse custom assets like sections, components and templates. Site-wide styles let you define global rules for spacing, typography and color—making it easy to stay on-brand across every client project. WordPress, also a CMS at its core, gives creators a flexible toolkit to manage dynamic content. You can use custom post types, taxonomies and the “Query Loop Block” to automate how content displays and updates across your site. Like Wix Studio, WordPress offers global styling options—but for more advanced content controls, you’ll likely need to rely on third-party plugins like ACF, Editorial Calendar or WP All Import. Bottom line:  The Wix Studio CMS is purpose-built for no-code scalability, offering dynamic pages, reusable design assets and global styling that make it easier to grow without adding overhead. WordPress offers strong CMS flexibility and plugin support, but it often comes with more manual setup and ongoing maintenance. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Managing multiple projects, clients and team members can be a juggling act—but with the right tools, it doesn’t have to be chaotic. Wix Studio management tools  are built to streamline collaboration and client communication, helping you and your team stay aligned no matter how complex the project is. Roy notes, “For agencies juggling multiple clients, the last thing you need is a patchwork of tools. Wix Studio pulls everything into one centralized workspace, making client management and project collaboration seamless.” Wix Studio provides a centralized workspace that gives you a 360-view of all your projects—from managing client feedback and support tickets to controlling subscriptions and billing, everything is in one place. This all-in-one approach keeps projects organized and makes it easy to track progress. Native CRM tools offer even more convenience—think customizable, recurring invoices, automated monthly reports and client kits to ensure smooth handovers. Plus, you can manage all of your client’s information within the workspace, so everyone is on the same page at all times. When it comes to collaboration, Wix Studio offers custom roles and permissions, allowing you to define exactly who has access to what. This is ideal for cross-functional teams working together. With features like content mode, clients can easily update text without disrupting the design, keeping your creative process intact. And for real-time collaboration, Wix Studio lets you request feedback directly on the platform and organize comments by status. It also supports side-by-side creation, so your team can design, code and edit simultaneously, speeding up project timelines. WordPress also offers tools for client and team management, including user roles, permissions and access controls. However, to match Wix Studio’s all-in-one capabilities, you’ll likely need to add third-party plugins. For instance, creating custom roles isn’t natively supported on WordPress. For team collaboration, WordPress offers a comment system with mentions, a site activity log and basic editorial tools like drafts and preview links. The platform also has some multi-site management capabilities, but when it comes to client management, WordPress falls short. You’ll need additional plugins (like those from WooCommerce) to integrate more advanced client management and CRM features, which means extra setup and maintenance. Bottom line:  While both platforms offer client and team management features, Wix Studio’s native management tools give you a more streamlined, all-in-one solution for collaboration, with real-time feedback and integrated CRM features. WordPress, on the other hand, requires additional plugins to achieve the same level of functionality. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 06. Ecommerce For agencies, the ability to efficiently build, manage and scale online stores isn’t optional—it’s core to the job. Whether you're helping clients open their first shop or scale up their digital presence, both Wix Studio eCommerce  and WordPress have powerful capabilities. Let’s take a closer look at how they compare when it comes to making an online store  and managing its day-to-day. With Wix Studio eCommerce, it’s easy to create visually compelling storefronts and a seamless shopping experience. After locking in the design within the editor, you can generate tailored product descriptions with AI, customize the checkout flow to match the brand and optimize every step of the buyer journey. Roy explains, “Website creators don’t have time to stitch together eCommerce solutions—they need a platform that just works out of the box. That’s exactly what we built with Wix Studio eCommerce: something powerful, scalable and ready from day one.” On the payment side, Wix Payments  is the platform’s native payment solution. It’s fully integrated and lets your clients accept major credit cards, Apple Pay and more—without needing to connect an external processor. If your clients need additional options, Wix Studio also supports 80+ global payment solutions , including popular BNPL providers like Klarna. Sales channels are covered, too. You can easily sync your clients' stores with Amazon, eBay, Google, Facebook and Instagram to reach millions of shoppers. And all store activity—from inventory and orders to returns and refunds—is managed from a single dashboard. To help drive conversions, Wix Studio comes with advanced built-in tools like abandoned cart recovery, discount creation, automated email marketing, gift cards, preorder support and customer reviews. Thanks to its multi-vertical cart, visitors can buy products and book services in one smooth checkout. If your clients are selling globally, you’re covered there too. Wix Studio supports automated currency conversion, tax handling and multi-language translation—making it easier to manage international stores without extra tools. Now let’s talk WordPress. Since eCommerce features aren’t included out of the box, WordPress recommends using its Commerce plan, which bundles in the WooCommerce plugin. WooCommerce offers customization options for storefronts and checkout experiences. It supports essential online store functions like inventory tracking, customer reviews, shipping configuration, gift cards and abandoned cart emails. It also supports integration with 60+ payment providers globally. Like Wix Studio, WooCommerce connects with Facebook, Instagram and Google—but syncing with marketplaces like Amazon or eBay usually requires additional third-party plugins or manual configurations. Global selling is also possible via WooCommerce, with features for handling taxes, currencies and site translations—but again, you may need plugins to achieve full functionality. Bottom line:  Both platforms offer strong eCommerce capabilities, but if you want a streamlined setup with native tools and fewer third-party dependencies, Wix Studio eCommerce stands out. With everything from Wix Payments to marketplace sync built right in, it’s a scalable, efficient way to support clients in how to sell online —and grow their business from day one. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing Launching a business-ready website is step one. But for your clients to see real ROI , their sites need to be found —and convert. That’s where solid SEO and marketing tools come in. Let’s take a look at how Wix Studio and WordPress compare in this space. Wix Studio SEO  is built for speed and scalability. Whether you're managing one site or 50, you’ll find it easy to deliver best-practice SEO across the board. Key SEO features  include autogenerated structured data markup for product pages, so they can show up in search results with rich snippets. You’ve also got a powerful combo of automation and control—bulk 301 redirects, autogenerated XML sitemaps, customizable robots.txt files and the ability to edit SEO settings by page type or across multiple pages in one go. Roy shares, “We know SEO is make-or-break for agencies. That’s why we’ve built Wix Studio to handle the heavy lifting—so creators can focus on strategy instead of jumping between tools.” Add in Wix Studio’s infrastructure-level integration with Google Search Console, and your clients can benefit from near-instant indexing and deeper search performance insights—all without additional setup. If you’re looking to start a blog  or advise clients on how to start a blog , Wix Studio makes it easy. Dynamic content capabilities and a native CMS allow you to scale content-driven sites with ease. And for advanced guidance, you can always refer to the Wix SEO Hub , which offers up-to-date strategies, tutorials and expert tips—another reason why Wix Studio is among the best website builders for SEO . On the marketing side, Wix Studio is packed with built-in tools like email marketing , lead capture forms and social media integrations. It also offers AI-powered Google Ads generation to help your clients get found faster. And with full-funnel data built in, you can see how users engage—from the first click to conversion. Need deeper insights? You’ve got native support for Google Analytics, Google Tag Manager and Meta Pixel. You can also schedule automated reports for clients, so they’re always in the loop—without eating up your time. As for WordPress, it offers strong SEO control, but with more reliance on plugins. You get technical essentials like XML sitemaps and optimized robots.txt files, but structured data for product pages typically requires schema plugins. For advanced optimizations like bulk redirects or permalink customization, plugins like Yoast SEO or Rank Math are your go-tos. WordPress also supports email marketing through plugins like Mailchimp, and has options for lead capture, social media integrations and Google Ads. Like Wix Studio, it integrates with Google Search Console, Google Analytics, Tag Manager and Meta Pixel for performance tracking. Client reporting is available but generally requires third-party tools. Bottom line:  If you're looking for a streamlined setup with powerful native SEO features and marketing tools that scale, Wix Studio SEO delivers. Everything is built in, so you can spend more time on growth and less on maintenance. WordPress gives you flexibility through plugins, but managing those can require more hands-on work—especially when you're scaling. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins A flexible platform that supports apps, integrations and plugins is a must-have for website creators building tailored experiences for every client. But while flexibility is essential, too much reliance on third-party add-ons can result in “plugin bloat”—which can slow load times, cause update conflicts and increase maintenance overhead. Wix Studio strikes a strong balance. It comes with a wide range of native, auto-maintaining integrations with some of the industry’s top tools across comms, social, sales and Wix Studio marketing integrations . These built-in solutions reduce friction and give you more control over the final product. As Roy explains, “We want creators to spend less time worrying about what might break and more time focused on what they’re building. That’s why we’ve prioritized native, scalable integrations inside Studio.” Need more customization? The Wix App Market  has your back, with over 500 vetted business tools built to integrate seamlessly with Studio sites. From lead gen and booking systems to analytics dashboards, every app is optimized to work smoothly within the Studio ecosystem. There are also standout tools that speed up workflows for agencies. For example, the Figma to Wix Studio plugin allows you to turn Figma designs into fully responsive websites with a single click—an absolute game-changer for design-first teams. Another gem is the Lottie animations widget, which lets you effortlessly add lightweight, vector-based motion graphics straight from the editor. Over on WordPress, plugins are the name of the game. With a directory boasting more than 59,000 free options, it's arguably one of the most customizable platforms around. This extensive ecosystem gives agencies the flexibility to build highly specific client solutions. However, most of these extensions are third-party, which means updates and compatibility require hands-on management. While WordPress does offer native integrations with essential tools like Google Analytics, you’ll often need additional plugins for the same breadth of functionality offered natively on Wix Studio. Bottom line: Wix Studio delivers a tightly integrated app and plugin experience, with native solutions and the curated Wix App Market making it easy to scale without compromising site performance. WordPress gives you more variety via its vast plugin library, but managing that freedom often calls for more technical oversight. Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps , explore Wix marketing integrations  or dive straight into our guide to build Wix apps  that scale your business. 09. Native functionality and dev tools Savvy clients aren’t just after a slick-looking site—they want robust, industry-specific solutions they can actually run their business on. That’s why professional creators need a platform with both built-in functionality and the flexibility to go custom when needed. Wix Studio delivers on bo th fronts. It empowers Wix Studio developers to build launch-ready businesses with a suite of native tools made specifically for real-world use cases—think bookings, events, restaurants and beyond. These Wix Studio business solutions work straight out of the box, helping you get to market faster with less setup. As Roy often points out, this is one of Studio’s biggest differentiators: “Creators aren’t forced to choose between speed and power—we’ve built the tools so they can have both.” For projects that call for something totally custom, Wix Studio offers a dev-first ecosystem with serious flexibility. Choose your coding environment—whether that’s online in Wix’s VS Code-based IDE or locally via GitHub integration. Extend business logic using hundreds of open APIs, and streamline your workflow with Wix Blocks , which lets you develop reusable apps and sell them in the Wix App Market. On the WordPress side, while it doesn’t offer native, full-stack business solutions like Wix Studio, it provides the foundations to build them. The open-source nature of WordPress gives developers the freedom to extend functionality using custom code and APIs. Devs also benefit from tools like a comprehensive code reference, a command-line interface (WP-CLI) and support for various version control systems and local dev environments. One key difference: WordPress doesn’t natively support app development and distribution like Wix Studio does through Wix Blocks. However, developers can build and sell WordPress plugins that act similarly by expanding site capabilities. Bottom line:  If you’re looking for a head start with launch-ready, industry-specific functionality, Wix Studio’s native business solutions are a game-changer. And when it comes to flexibility, both platforms give developers the tools to build whatever they can imagine—just with very different levels of out-of-the-box support. 10. Enterprise and large-scale solutions Almost every web creator has that one household name they dream of working with. But when that call comes through, you need to be sure your website builder can handle the complexity and scale of the job. Wix Studio Enterprise  is designed with flexibility to meet the needs of businesses of all sizes, from scaling startups to multinational corporations. It includes advanced multi-site management capabilities with account, group or site-level tiering, as well as tools that make scaling site creation a breeze. You’ll have access to company-branded templates, libraries of reusable assets and custom funnels so that any team member can deploy on-brand, functional sites with ease. Additionally, it provides 24/7 dedicated support, enhanced security and the flexible storage options that larger businesses require. As Roy puts it, “When enterprise clients come on board, the priority is seamless scalability without compromise—and Wix Studio delivers that by integrating everything from security to site creation into one platform.” On the WordPress side, the platform offers flexibility through its VIP and Enterprise plans. Much like Wix Studio, WordPress helps businesses manage multiple sites from one central dashboard while maintaining consistent branding across all platforms. The modular, block-based creation process ensures that design governance remains intact. However, WordPress shines in terms of bespoke capabilities—its open-source nature allows for tailored plugins, themes and custom functionality, which makes it a strong choice for enterprises with highly specific needs. WordPress also provides enterprise-level security, unlimited storage and priority support from dedicated account managers. Bottom line:  Both platforms cater to large brands and complex projects, offering robust, scalable solutions. Wix Studio’s enterprise tools are particularly suited for businesses looking for a seamless, all-in-one solution, while WordPress provides a highly customizable environment ideal for enterprises with unique requirements. 11. Support and community H aving a community of like-minded creators to lean on—and learn from—is priceless. So, how do Wix Studio and WordPress stack up in this area? Whether you're looking for web creation tips, inspiration or just a place to connect with people who truly understand your day-to-day, Wix Studio has you covered. The platform boasts a super vibrant community that’s both in-person and online. From frequent meetups to live webinars, a lively Discord and the Studio Forum, there’s no shortage of ways to engage with fellow creators. Plus, with dedicated community leaders fostering collaboration, you’ll always have a network to lean on. Roy emphasizes that “Wix Studio’s community isn’t just about connecting—it’s about growing together, sharing experiences and empowering each other to take on bigger projects.” If skill enrichment is what you’re after, Wix Studio Academy  offers a treasure trove of expert-led video tutorials, sandboxes, courses and expert-approved certifications designed to help you level up your skills. And if you ever need some personalized assistance, there's 24/7 customer care, as well as a built-in AI chat feature to help you out directly from any site. Don’t forget about the Wix Studio Partner Program , which can connect you with valuable business opportunities and support, whether you're an agency, freelancer or developer. On the other hand, WordPress has a vast and active ecosystem with an official WordPress Support Forum that’s a great place to seek help, exchange ideas and connect with fellow creators. WordPress also organizes global events like WordCamp, where you can network and learn from experts in the field. For growing your skills, WordPress offers plenty of documentation, guides and best practices. Plus, WordPress.tv hosts a large library of video tutorials and conference talks that cater to all skill levels. However, if you're looking for an official certification to validate your skills and stand out in the marketplace, WordPress lacks this feature. There's no formal certification process, so your expertise might not carry the same weight in the eyes of potential clients. When it comes to support, WordPress provides AI chat and 24/7 customer care for paid plan users—although free users don’t have access to these services. Bottom line:  Both Wix Studio and WordPress offer strong communities and learning resources for web creators, but Wix Studio stands out as the obvious choice for anyone looking to advance their career or differentiate themselves in the market with industry-recognized certifications. 12. Pricing Cost plays a big role in choosing the right website platform for your needs. With Wix Studio, you get five flexible pricing options, ranging from a free plan to an enterprise-level solution. You can opt for monthly or yearly payments and every plan includes a 14-day money-back guarantee, so you can try it out with zero risk. Here’s a breakdown of Wix Studio's annual pricing plans: Free  ($0/month): Create and publish sites with a branded subdomain. Basic  ($19/month): Build online brands with a custom domain. Standard  ($27/month): Accept online payments. Plus  ($34/month): Capture leads and boost sales. Elite  ($159/month): Scale business growth. Enterprise  (price upon request): Site management for large-scale businesses. *Prices displayed are for U.S. customers. As Roy points out, “Pricing clarity can be a dealmaker for agencies. With Wix Studio, you don’t have to play a guessing game—the value of each tier is crystal clear, and it’s built to support how agencies actually operate.” WordPress offers a lot of pricing flexibility but can be more complex to navigate, especially when it comes to choosing your own hosting provider. With so many hosting options out there—each with its own pros and cons—it can be tough to find the best choice. For simplicity’s sake, let’s focus on the WordPress plans that come with native hosting. It's also worth mentioning that unlike Wix Studio , most WordPress  plans (except the Automattic one) aren't specifically designed with agencies in mind. Many of the plans are more suited for DIY users, so they might not provide the functionality you need to scale and manage multiple sites for clients. Like Wix Studio , WordPress  gives you the option to pay monthly or annually. If you’re not completely satisfied with your monthly plan, WordPress offers a 7-day refund window, and for yearly plans, you have 14 days to request a refund. Here’s a breakdown of WordPress's annual pricing plans: Free  ($0/month): Basic blogging features and branded subdomain. Personal  ($4/month): Professional blogging features and custom domain. Premium  ($8/month): Advanced design tools for creators. Business  ($25/month): Full customization for businesses. Commerce  ($45/month): Complete solution for online stores. Automattic for Agencies  (price upon request): For agencies managing six or more sites. *Prices displayed are for U.S. customers. Bottom line:  If you value simplicity and predictable pricing, Wix Studio stands out as the more straightforward choice. Its clear, all-inclusive pricing is specifically designed for agencies and enterprises that need to build and manage multiple sites. On the other hand, if you're considering the WordPress Automattic plan, be prepared to reach out to WordPress directly to discuss your specific needs and get a personalized quote. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow   | Wix Studio vs. Duda Wix Studio vs. WordPress at a glance Feature Wix Studio WordPress Infrastructure Robust performance with 99.99% uptime, multi-cloud hosting, global CDN and enterprise-grade security. Varies depending on the hosting provider you choose. Design flexibility Fully responsive editor, no-code animations, built-in Web GL effects, custom CSS, intuitive layout tools and customizable templates. Block editor, customizable themes, built-in animations and custom CSS. Plugins required for advanced motion like WEBGL effects. AI features Responsive AI, sitemap generator, code assistant, text, image and meta tag creator, CMS collections, chatbot. Jetpack AI Assistant for content creation, image generation and SEO recommendations. Scalability & CMS No-code CMS, dynamic pages, reusable assets and shareable design libraries, global design settings for maintaining brand consistency. A CMS by design, with custom post types and taxonomies, dynamic content, reusable content blocks and global design styles. Collaboration Custom roles and permissions, concurrent editing, real-time feedback, on-canvas tagging and comment filtering by status, plus native CRM tools. Built-in comment system with mentions. Limited CRM tools, creation of custom roles and permissions require plugins. Ecommerce Built-in eCommerce solution with omnichannel capabilities, suite of customer incentives and seamless support for global selling. Built-in tools allow for SEO customization but third-party plugins are required for more advanced control and scalability. Plugins are also recommended for advanced marketing features. SEO & marketing Best-in-class defaults and hyper-efficient tools for customizing advanced SEO settings at scale. Suite of native marketing tools and integrations. Built-in tools allow for SEO customization, but third-party plugins are required for advanced control and scalability. Plugins are also recommended for advanced marketing features. Wix Studio vs. WordPress: the final verdict Both Wix Studio and WordPress bring a lot to the table—but the best choice depends on how you work, who you work with and what you need to deliver. If you're an agency, freelancer or enterprise team looking for an all-in-one platform that combines creative freedom with speed, scale and full-stack business functionality, Wix Studio is hard to beat. It's designed to help you move fast without compromising on quality, with native tools that support every part of the client journey—from concept to conversion. As Roy says, “You don’t just get a website builder with Wix Studio—you get a full business toolkit that’s purpose-built for professionals. Everything’s under one roof, so you’re not losing time jumping between platforms or patching together solutions.” On the other hand, WordPress is a solid choice for creators who prefer to self-host and customize every detail. Its massive plugin ecosystem gives you tons of flexibility—but that also means more moving parts. You’ll need to weigh whether you’re ready to manage plugin updates, compatibility issues and hands-on maintenance as your projects scale. Now that you’ve got the full picture, the best next step is to explore Wix Studio for yourself. See what it’s like to design, develop and deliver with everything built in—and decide if it’s the right fit for how you  want to work. Editor’s note: all pricing and information are current as of 04/21/2025. Wix Studio vs. WordPress FAQ Is Wix Studio better than WordPress? It depends on your needs. Wix Studio offers a streamlined, all-in-one solution built for speed, scale and collaboration—ideal for agencies and freelancers. WordPress provides more flexibility through its open-source setup but often requires more hands-on maintenance. The better platform is the one that fits your workflow best. Does Wix Studio work with WordPress? No, Wix Studio and WordPress do not natively integrate with each other. They are separate website-building platforms with different ecosystems, hosting environments and content management systems. However, there are workarounds depending on what you're trying to achieve. For example, you can connect workflows using third-party tools or you can migrate sites from one platform to another. Should I switch from WordPress to Wix Studio? If you’re looking for a more streamlined, maintenance-free experience—especially when managing multiple sites—Wix Studio could be a strong fit. It combines design freedom with built-in business tools, so you can move faster without relying on plugins. But if your current WordPress setup works well and you need deep customization, sticking with it might make sense. Consider what matters more to your workflow: simplicity or full-code flexibility. What's the difference between Wix Studio and WordPress? Wix Studio is the all-in-one website creation and client management platform built for agencies and enterprises. WordPress is a self-hosted, open-source publishing platform known for its CMS and extensive plugin ecosystem. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix Studio free? Yes, you can build and publish a site on Wix Studio for free. Your site will include Wix branding and use a Wix-provided domain (e.g., yoursite.wixstudio.io). To connect a custom domain, remove branding or access advanced features like payments and expanded CMS limits, you’ll need to upgrade to a premium plan. ​ Is Wix Studio better than Wix? Wix Studio isn’t necessarily better  than Wix—it’s just built for a different type of user. If you’re an agency, freelancer or advanced creator managing multiple projects, Wix Studio offers more flexibility, design control and developer-friendly tools. For individuals or small businesses creating a single site, Wix is often the simpler, more beginner-friendly option. It really depends on your needs and how hands-on you want to be.

Design high-end sites with efficiency on Wix Studio. Start creating today → The Wix Studio vs Squarespace  conversation has been growing for a while, especially among web creators who want a platform that truly supports professional client work. The real question isn’t just which tool looks better, it’s which one helps you manage projects, clients and sites more effectively. When you look at Wix Studio,  you’re looking at a professional   website builder made for agencies, freelancers and advanced users. It offers full creative control, collaborative workflows and scalable client management, whether you’re optimizing existing sites or learning how to make a website  for a new project. Squarespace, by contrast, focuses on polished, website templates driven simplicity that appeals mainly to entrepreneurs and small businesses who want an easier way to get online. This head-to-head comparison breaks down each platform’s core features so you can decide which one best supports professional workflows, complex projects and ambitious client needs. TL;DR: Wix Studio vs Squarespace Wix Studio is the superior platform for professional web creators, agencies and freelancers who need design freedom without limits and integrated Wix Studio management tools for client projects. Squarespace remains a better choice for beginners and small businesses seeking an elegant, template-driven website with maximum simplicity. Wix Studio:  Built for design flexibility, collaboration (real-time editing) and custom content. Squarespace:  Best for elegant, structured design and simplicity and lower cost entry for small commerce. Meet your contenders: Wix Studio vs Squarespace Wix Studio Wix Studio is a professional web creation platform by Wix, built specifically for agencies, freelancers and advanced users. Its core promise is "design freedom with enterprise-grade infrastructure," giving creators an open canvas, pixel-level control and advanced responsive tools, all backed by multi-cloud, scalable website hosting . Wix Studio includes a collaborative workspace, a full custom content management system (CMS) and an extensive App Market . “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so agencies can do more and do it better.” - Roy Wax, PMM at Wix Studio Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Squarespace Squarespace is an all-in-one website building platform. It’s known for its design-focused templates and intuitive ease of use. Squarespace emphasizes polished, consistent design in a single solution, allowing creatives and small businesses to build professional-quality sites without coding. Its simplicity is its strength, offering a curated experience that ensures sites are automatically responsive and easy to manage, but with less flexibility in custom design. Learn more about Squarespace: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace: the ultimate comparison Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and integrations SEO and marketing Ecommerce capabilities Native deep functionalities Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed, high-performance hosting solution built on a multi-cloud architecture (AWS, Google Cloud and Wix’s own data centers). This setup includes a global Content Delivery Network (CDN) with over 200 nodes for fast content delivery and auto-scaling to handle traffic spikes. Security is enterprise-grade, offering 24/7 monitoring, DDoS protection and compliance with standards like PCI DSS Level 1 and SOC 2 Type 2. Every Wix Studio site includes a free SSL certificate (HTTPS) and managed hosting is part of the subscription, requiring no external setup. Squarespace offers fully managed hosting on its proprietary clustered infrastructure with a built-in global CDN to serve content quickly. It is engineered to handle high traffic volumes and has a strong record of uptime and reliability. Squarespace also provides free SSL and continuous security monitoring, maintaining PCI DSS  compliance for its commerce features. When it comes to SOC 2, it is available for enterprise customers only. The cost for hosting is included in all subscription plans.  Bottom Line:  Both platforms deliver robust, fully managed hosting and high website reliability . Wix Studio's explicit multi-cloud architecture and enterprise-level compliance certifications (like SOC 2 and ISO) may be more appealing to risk-conscious agencies and large organizations. Before you launch, lock in the right domain name . Use a domain name search  to find something memorable, on-brand and available. 02. Design and creative control Wix Studio design offers a high level of creative freedom with its advanced responsive templates and editor. Designers work on a free-form canvas with pixel-level precision, using advanced layout tools like CSS Grid and flexible repeaters. The system automatically optimizes for different screens, but professionals can define custom breakpoints and write custom CSS to fine-tune styles. It also features a unique Figma to Studio plugin for seamless design. Squarespace is template-driven, offering over 190 templates that are customized through a visual style editor, all built for both desktop and mobile. The platform's Fluid Engine editor allows drag-and-drop within a responsive grid, ensuring designs remain mobile-friendly. While customizable (colors, fonts, section layouts), deep customization is allowed through custom code injection, available on higher plans only. Bottom Line:  Wix Studio is the clear winner for design flexibility, offering a "design without limits" approach with custom breakpoints, pixel control and integrated developer tools. Squarespace is perfect for achieving a polished, highly-curated look quickly but within stricter, template-imposed boundaries. Want a professional website built for you? Hire a pro  through the Wix Marketplace and get matched with verified experts. 03. AI features Wix Studio AI integrates across the professional workflow. Key features include Responsive AI, which intelligently adjusts layouts for different screens with a single click. For Wix Studio developers , the AI Code Assistant generates code snippets and custom functions within the built-in Velo environment and the Visual Sitemap and Wireframe Generator lets you plan out and structure your websites quickly so you can get straight to the design. It also offers AI marketing, custom and front desk AI agents. In addition, you can generate text and images in the editor. Squarespace focuses its AI tools on content and site initiation. The Blueprint AI Website Builder generates a personalized starter site layout based on prompts. Its AI content assistant, Design Intelligence, generates copy for pages and product descriptions and can even adapt content based on a defined brand voice. It also offers AI-driven suggestions for SEO page descriptions and image alt text. Bottom Line:  Both platforms leverage AI, but for different audiences. Wix Studio’s AI is creator-focused, augmenting the workflow of designers (responsive layout) and developers (code writing). Squarespace’s AI targets end-users, focusing on quick site creation and copywriting. Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content Wix Studio includes a native, full-featured CMS that allows users to create custom data collections (databases) and bind them to dynamic pages. This is essential for building large, data-driven sites like real estate listings or custom directories. The CMS supports up to 500,000 items per collection on the Elite plan. This capability allows for complex content modeling and site scaling without writing custom backend code. Squarespace relies on predefined content collections for structured content, such as Blog, Products and Events. It handles unlimited entries within these categories (e.g., unlimited blog posts or products). However, it does not allow the creation of arbitrary, custom database collections outside of these built-in types without code. The platform also has a limit of 1,000 static pages per site and Stores can't exceed the site-wide limit of 10,000 products. Bottom Line:  Wix Studio offers a significant advantage for large, complex sites that require custom data structures, a true custom CMS. Squarespace scales very well for common content types (blogs, stores) but lacks the flexibility for unique, data-driven web applications. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Wix Studio is purpose-built for teamwork, featuring real-time co-editing where multiple team members can work on the same site simultaneously. The platform offers granular, custom roles and permissions for internal teams and clients. The Wix Studio Workspace centralizes multi-site management and the Client Kit simplifies the handover process with custom resources. Squarespace allows multiple contributors with roles (Admin, Editor, etc.), with unlimited collaborators on most paid plans. However, it does not support concurrent editing on the same page, only one user can actively save changes to a page at a time (it locks the page). Client management is handled by assigning a contributor role, though it lacks Wix Studio’s specialized tools like the Client Kit or simplified Content Mode. Squarespace Enterprise does offer Page Drafts for better content collaboration. Bottom Line:  Wix Studio is superior for real-time team collaboration and offers a more robust, specialized suite of tools for agency workflow and client handoff. Squarespace’s collaboration is sufficient for sequential workflows but less flexible for large teams working concurrently. Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. 06. App marketplace and integrations Wix Studio provides a large, open App Market with over 500+ apps and integrations from both Wix and third parties for features like live chat, forms, forums and bookings. Furthermore, its Velo development platform allows developers to build custom apps and integrations using its API, or even build apps for the public App Market. Native integrations for essential marketing tools (Google Analytics, Meta Pixel, etc.) are included and easily configured. Squarespace offers a highly curated set of Extensions (around 50 integrations as of 2025). These extensions primarily focus on backend eCommerce needs like shipping, fulfillment (ShipStation, etc.) and accounting (QuickBooks, Xero). It relies on built-in integrations for core functionality (like social feeds, payment gateways) and code injection for adding third-party widgets. Squarespace has a more limited public API (focused on Commerce). Bottom Line:  Wix Studio has a richer, more open ecosystem with a larger volume of third-party apps and a dedicated development environment (Velo) for creating custom functionality. Squarespace’s approach is a curated, closed system that prioritizes stability and seamless integration of a smaller set of key partners. Explore how to build Wix apps , discover Wix marketing integrations or dive into our guide to   build Wix apps   that scale your business. 07. SEO and marketing Wix Studio SEO offers a comprehensive toolkit including full control over titles, meta descriptions, URL slugs and header tags. Leveraging Wix Studio AI tools and advanced built-in capabilities, the platform provides automated sitemap updates, optimized robots.txt files, automated structured data markup and an SEO assistant auditing tool. Wix Studio integrates seamlessly with leading applications like Semrush, Google Analytics, Google Search Console, Bing, IndexNow and Wincher, so you can tap into your favorite SEO features without leaving Wix Studio. Studio also offers powerful marketing integrations with Google Ads, Google Analytics, Meta, TikTok, LinkedIn, Instagram and other top platforms.  Squarespace is SEO-friendly by default, generating clean HTML, automatic sitemaps and clean URLs. Users can customize all essential metadata and manage 301 redirects natively. Marketing tools include announcement bars, pop-ups and Email Campaigns (a paid add-on after the trial). Its analytics dashboard is very user-friendly, covering traffic, content popularity and commerce metrics. Squarespace also offers integrations with Mailchimp, Amazon, Google Analytics, Meta, TikTok, LinkedIn and Instagram. Bottom Line:  Both platforms are excellent for SEO, handling technical fundamentals automatically. Wix Studio edges out due to its integrated marketing suite and automations, which are included in the plan and provide a comprehensive lead-nurturing toolkit.  "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 08. Ecommerce capabilities Wix Studio eCommerce offers a full-stack solution built for agencies managing client stores at scale. From AI-generated product descriptions and custom checkout flows to a multi-vertical cart that supports both services and products, it’s designed for flexible, omnichannel selling. You can connect to 100+ payment providers, localize tax and shipping and centralize store management, plus, gain revenue opportunities through Wix Payments . Squarespace offers robust commerce features, including product variants, inventory and order management. The key difference is the transaction fee structure: as of December 2025, Squarespace charges a 2% transaction fee on sales on its Basic plan. This fee is removed (0%) on the Core plan. They offer 4 main payment providers: Squarespace Payments, PayPal, Stripe and Square.  Bottom Line:  For a serious seller, the features are comparable on higher-tier plans. However, Wix Studio is more cost-effective for all eCommerce users because it charges 0% platform transaction fees on sales on all commerce-enabled plans. Squarespace requires an upgrade to at least the Commerce (Basic) plan to avoid a 2% fee. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 09. Native deep functionality Wix Studio offers a broad suite of native, built-in apps and solutions that serve specific industry needs, including: Wix Appointment Scheduling Software (appointments/scheduling) Wix Events (ticketing/RSVP) Wix Restaurants (online ordering) Wix Blog Maker (blogging for an SEO advantage) This means a professional can meet diverse client needs without relying on third party plugins that may require maintenance or have compatibility issues. Squarespace covers core functionality well with its built-in Form Block, which can integrate with Google Sheets or Mailchimp. Its blogging platform is robust, supporting podcasting. However, for advanced features, it often relies on separate (though tightly integrated) products, such as Squarespace Scheduling (Acuity), which is a powerful but separate paid subscription. Squarespace lacks native forum or dedicated restaurant ordering systems. Bottom Line:  Wix Studio provides a wider range of integrated, native solutions for vertical industries (restaurants, hotels, bookings). Squarespace offers elegant core features, but advanced functionality often requires a separate subscription or external integration. 10. Enterprise and large-scale solutions Wix Studio Enterprise is designed for organizations that need to manage multiple sites, often across a franchise or corporate structure. It offers centralized multi-site management, Single Sign-On (SSO) for team access, shared design libraries and the option for custom development and SLAs. Its platform flexibility via Velo is a core advantage for complex internal integration needs. “When enterprise clients come on board, the priority is seamless scalability without compromise, and Wix Studio delivers that by integrating everything from security to site creation into one platform.” - Roy Wax, PMM at Wix Studio Squarespace Enterprise also provides multi-site management through a centralized dashboard. It supports SSO (Okta, Azure AD, etc.) for enhanced security. A key feature for consistency is the ability to use a branded template library and perform bulk editing of content across multiple sites at once. Bottom Line:  Both are robust at the enterprise level, offering SSO and multi-site management. Wix Studio is ideal for enterprises that need high levels of custom development and complex system integration. Squarespace is often favored by enterprises (like franchises) for centralized control and consistent, quick deployment across many sites. 11. Community and customer support Wix Studio Community provides 24/7 customer care via chat, email and scheduled phone callbacks for premium users in set hours. Users in the Wix Studio Partner Program receive priority support. The platform also features the Wix Studio Academy for educational resources and an active community forum for networking. Squarespace offers 24/7 support primarily through live chat (during set business hours) and email. Squarespace does not offer phone support. Its community program, Squarespace Circle, gives professional developers/designers perks like extended trial periods and access to a private forum. In addition, Squarespace Webinars offer great how-to videos.  Bottom Line: Both offer excellent 24/7 support and resources. Wix Studio's inclusion of phone callback and a more formal, incentivized Partner Program may be preferred by agencies.  12. Pricing Wix Studio offers four main plans: Basic, Standard, Plus and Elite. The Standard plan ($27/mo, annual billing) is the entry point for creating an eCommerce website (accepts payments) and includes 0% platform transaction fees. Higher tiers increase storage, CMS limits and collaboration seats. Squarespace offers four main plans: Basic, Core, Plus and Advanced. The Basic plan ($16/mo billed annually) is the lowest entry point, but it charges a 2% transaction fee on sales. The Core plan ($23/mo, billed annually) removes the 2% commerce fee. Bottom Line:  Squarespace offers a lower cost for basic sites (starting at $16/mo). However, their Basic plan includes a 2% fee on all transactions, which could add up. Wix Studio charges no additional fees other than regular transaction fees. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix vs Wix Studio | Wix Studio vs Shopify  | Wix Studio vs Framer  |  Wix Studio vs Elementor  | Wix Studio vs Webflow   | Wix Studio vs Duda | Wix Studio vs WordPress Wix Studio vs Squarespace feature comparison table Feature Wix Studio Squarespace Bottom line Design control Free-form editor, custom CSS, custom breakpoints, Figma import  Template-based, highly curated styles, code injection on higher plans Wix Studio offers professional design freedom and total layout control Collaboration Real-time co-editing, custom roles, client handoff kit  Multi-contributor roles; no simultaneous page editing (locking mechanism) Wix Studio is purpose-built for team workflow and concurrent work CMS/data Full custom CMS (content manager), dynamic pages, up to 500K items Built-in collections (blog, products, events); no custom database feature  Wix Studio is superior for data-driven, complex web apps Ecommerce fee 0% platform transaction fee on all commerce plans 2% fee on Basic plan; 0% fee on higher plans Choose based on your earnings - the more you earn, Wix Studio is more cost-effective for the basic plans  AI features Responsive AI, AI code assistant, AI text/image generation Blueprint AI site builder, AI content generator (design intelligence)  Wix Studio’s AI focuses on professional design and development augmentation Native functionality Wix Bookings, Wix Restaurants, Wix Events, Wix Forums, full CRM/Automations  Strong native blog, integrated form block; Scheduling is a separate paid product (acuity)  Wix Studio offers more integrated solutions for diverse verticals App ecosystem Large, open App Market (500+ apps), Velo API for custom dev  Curated Extensions (≈50 integrations), limited API access Wix Studio has a much broader range of functional extensions and dev tools Wix Studio vs Squarespace: the final verdict The choice between Wix Studio and Squarespace ultimately comes down to your role and the complexity of your projects. Wix Studio is the platform of choice for professional web creators, agencies and large-scale projects. Its advanced tools, like the flexible editor, custom CMS, real-time collaboration and developer environment allow you to move faster while maintaining complete creative control. If you're building a unique, bespoke website, integrating dynamic data or managing multiple client projects with a team, Wix Studio features set and 0% transaction fees make it the clear professional solution. Squarespace is best suited for small businesses, individuals and content creators who prioritize elegant design and simplicity above all else. If you are launching a stylish portfolio, a simple blog or a basic online store and want to achieve a professional look with minimal effort, Squarespace provides the most streamlined, hassle-free experience. However, its limited design flexibility and lack of a custom CMS mean it hits a ceiling when projects require complex functionality. If your goal is to grow your business as a professional web creator by handling more complex, custom and data-driven projects, Wix Studio offers the flexibility and toolset necessary to scale your work. Editor’s note: All information presented in this article is true as of 12/26/2025 unless mentioned otherwise. Wix Studio vs Squarespace FAQ Do professionals use Wix Studio? Yes, Wix Studio is explicitly designed for professional web creators, including freelancers and agencies. It provides advanced tools like a full custom CMS, collaborative workspace, custom CSS and dedicated client management features. Is Wix Studio easier to use than Squarespace? Squarespace is generally considered easier for beginners due to its template-driven, structured and curated design environment. Wix Studio is also intuitive but offers more advanced features and a free-form canvas that gives the user greater control and flexibility, which can mean a slightly steeper learning curve for non-designers. Is Wix Studio good for websites? Absolutely. Wix Studio is a powerful platform for building professional websites, especially if you're a freelancer, agency or developer working with clients. It offers the flexibility of advanced design tools, the ease of drag-and-drop editing, plus built-in business solutions like eCommerce, bookings, CMS and automations, making it suitable for complex, high-performing sites. What are the main differences between Wix Studio and Sqaurespace? The main differences are design control (Wix Studio is free-form and pixel-precise vs. Squarespace is template-driven and structured), data scalability (Wix Studio has a full custom CMS vs. Squarespace relies on fixed content types) and eCommerce fees (Wix Studio charges 0% transaction fees vs. Squarespace charges 2% on its Basic plan). Which is better for eCommerce, Wix Studio or Squarespace? Both platforms offer robust core eCommerce features. Wix Studio is generally better because it offers 0% platform transaction fees on all commerce-enabled plans, which is more cost-effective for sellers. Squarespace's advanced features like subscriptions and abandoned cart recovery are locked into higher-cost plans. Which platform is better for custom design and code: Wix Studio or Squarespace? Wix Studio is better for custom design and code because it offers a free-form editor with pixel-level control, the ability to define custom breakpoints and integrated developer tools like Velo, allowing for custom JavaScript and CSS. In contrast, Squarespace’s design is constrained by pre-built templates and a strict grid system (Fluid Engine), which ensures responsiveness but limits bespoke design and only allows for minor code injection on higher-tier plans. Wix Studio gives professionals the power to build unique, complex sites without design constraints.