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The perfect domain is just a click away:   claim your domain →  While the .ai domain is officially the country code top-level domain (cc TLD ) for the Caribbean island of Anguilla, its popularity has surged because "AI" is the well-known acronym for artificial intelligence. Now it's the go-to domain for tech companies, startups and innovators working with AI technologies. As choosing a domain name  is an important decision, this guide will explain everything you need to know about the .ai domain. We will discuss the benefits, challenges and how you can get register a .ai domain before making a website . By understanding this particular domain, you can decide if it's the right fit to brand your tech-focused project or business. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: what is a .ai domain? Short on time? Here’s a quick summary of what you need to know about the .ai domain and its role in the tech world. A .ai domain is technically the country code for Anguilla, but it's now primarily used by companies in the artificial intelligence sector. It's a popular choice for tech startups and established businesses that want to brand themselves as innovative and forward-thinking. This domain extension instantly tells visitors that your site is related to AI, machine learning or data science. "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, Product Manager at Wix .AI domain feature Description Origin Country code top-level domain (ccTLD) for Anguilla. Primary use Associated with artificial intelligence (AI) companies and projects. Benefits Memorable, tech-focused, good availability, strong branding. Challenges Higher cost compared to .com, potential user confusion. Who should use it Tech startups, AI researchers, robotics companies, data scientists. Learn more:   What is a domain? What is a parked domain? Benefits of a .ai domain Choosing a .ai domain comes with several advantages that can help your brand make a strong impression: Signals a tech focus : A .ai domain immediately tells your audience that your business is related to artificial intelligence. This builds instant relevance and credibility within the tech community. Highly memorable : The .ai extension is short, catchy and easy to remember. This makes it easier for people to find and return to your website. Good availability : While many short and desirable .com domains are already taken, there are still plenty of options available with .ai. This gives you a better chance to get the exact domain name you want. Strong branding potential : For a tech startup, a .ai domain can be a powerful part of your brand identity. It suggests innovation, modernity and a forward-thinking approach.  Learn more:   I want to buy a domain, how do I go about doing it? Common challenges of a .ai domain While a .ai domain has many upsides, there are a few challenges to keep in mind before you commit: Higher cost : .ai domains are typically more expensive than traditional domains like .com or .org. Registration and renewal fees can be significantly higher, which might be a consideration for a bootstrapped startup.  Potential user confusion : Although the tech world understands the .ai extension, some users outside the industry might not be familiar with it. They might mistrust it or mistype it as .com out of habit, potentially leading to lost traffic. Registration restrictions : Some countries have restrictions on who can register their country code domains. While Anguilla has open registration for .ai domains, it's always good to be aware that policies can change. .ai domains are frequent targets for cybersquatting and speculative buying : These factors make it harder to secure your exact brand name affordably.  Learn more: What is domain squatting? Should you choose a .ai domain for your business? Choosing a .ai domain can be a smart move if your brand is connected to technology, innovation or artificial intelligence. It instantly signals that your business is forward-thinking and part of the growing AI industry—an advantage if you want to stand out in a competitive digital space. Startups, SaaS companies and AI-driven tools often use .ai domains to attract investors and customers who associate the extension with cutting-edge tech. However, a .ai domain isn’t the right fit for everyone. If your target audience isn’t tech-focused or prefers traditional web addresses, sticking with a .com or .net might build more trust and familiarity. You can also consider securing both—using a .com domain for your main site and a .ai domain for your AI-powered product or innovation arm. Ultimately, the best choice depends on your brand identity, goals and audience expectations. If your main goal is trust and keeping your brand safe, it’s usually better to go with a common domain like .com. Find out more: How much does a domain name cost? .ai vs .io domains: which should you choose? When choosing a domain for your tech startup or project, .ai  and .io  are two popular options that often come to mind. Each has its own strengths and unique appeal, so the table below breaks down the key differences to help you decide which one aligns best with your goals. .ai Domain .io Domain Primary association Artificial Intelligence (AI) and tech startups Input/Output (I/O) and tech startups Popularity Gaining popularity in AI and tech fields Widely recognized in tech and developer communities Target audience AI-focused businesses, researchers and tech enthusiasts Tech startups, developers and software companies Cost Generally more expensive than .io domains Slightly more affordable than .ai domains SEO benefits Strong for AI-related keywords and industries Strong for tech-related keywords and industries Availability Limited due to increasing demand in AI space More options available but still competitive Perception Modern, innovative and AI-specific Tech-savvy, versatile and developer-friendly Country code origin Anguilla (a British overseas territory) British Indian Ocean territory Use beyond tech Rarely used outside AI and tech Occasionally used for creative branding outside tech Renewal costs Higher renewal fees compared to .io Moderate renewal fees Are .ai domains legitimate and safe? Yes, .ai domains are legitimate and generally safe to use. The extension is managed by the government of Anguilla and operated by a reputable registry, which follows standard security practices similar to those of .com or .net. Many tech companies, especially in the artificial intelligence space, use .ai domains without issue. However, because it’s a country-code top-level domain (ccTLD) rather than a traditional generic one, it’s wise to register through a trusted, accredited domain registrar   and enable domain privacy  and HTTPS protection. In short, .ai domains are secure for business use, as long as you follow the same safety steps you would with any other domain. Examples of .ai domains Many innovative companies are already using the .ai domain to build their brand. These examples show how versatile and powerful this TLD can be: Jasper.ai : An AI writing assistant that helps marketers and content creators generate high-quality copy. Their domain name clearly communicates their core technology. Character.ai : A platform that allows users to create and interact with AI-powered chatbots. The name is simple, direct and perfectly captures what the service offers. Midjourney.ai : While their main service operates on Discord, their website uses the .ai domain to serve as an informational hub and entry point for their AI image generation tool. Explore: What's the best domain extension for a personal website? How to choose a .ai domain that's right for you Selecting the perfect .ai  domain for your business or project requires careful consideration to ensure it aligns with your brand and goals. Use these tips to guide you: Keep it short and memorable:  Aim for a domain name that is concise, easy to spell and simple to remember. Avoid overly complex names or long phrases that could confuse your audience. Reflect your brand and purpose:  Your domain should clearly communicate your focus on artificial intelligence or technology. Incorporate relevant keywords or your brand name to make it instantly recognizable. Check for trademark conflicts:  Before finalizing your domain, ensure it doesn’t infringe on any existing trademarks. This will save you from potential legal issues down the road. Learn more: How to trademark a domain name Consider SEO benefits:  If your business relies on search engine traffic, choose a domain name that includes keywords related to your niche. This can improve your visibility in search results. Secure social media handles: Consistency across platforms is key for branding.  Check if the corresponding social media handles are available for your chosen domain name. Plan for scalability:  Think about your long-term goals. Choose a domain name that allows room for growth, even if your business expands beyond AI in the future. Act quickly : .ai  domains are in high demand, especially in the tech industry. If you find a name you love, register it as soon as possible to avoid losing it to someone else. Following these steps will allow you to  secure a .ai  domain that not only represents your brand but also positions you as a leader in the AI space. How to get started with a .ai domain Ready to claim your own .ai domain? The process is simple and straightforward, even if you’re setting up your very first website. Whether you’re launching a new AI startup, showcasing a tech portfolio or building a product site, here’s how to get started — step by step. Brainstorm or generate a domain name Choose a domain registrar Register your domain Build your website 01. Brainstorm or generate a domain name Your domain name is the foundation of your online identity, so take time to choose one that captures your brand’s essence. It should be short, memorable and easy to spell—ideally reflecting your business name, niche or value proposition. For example, if you’re creating a chatbot service, something like chatly.ai instantly tells visitors what your business is about. Avoid using complex words, special characters or hyphens that can make your domain harder to share verbally or remember. Once you’ve brainstormed a few options, check their availability using a domain registrar or search tool. Pro tip:  Use   Wix’s domain name generator   to instantly generate creative and relevant name ideas. It uses smart suggestions to help you find a domain that stands out, including available .ai options. 02. Choose a domain registrar A domain registrar is a company authorized to sell and manage domain names. Choosing the right one can make managing your domain much easier down the line. Look for a registrar that offers .ai extensions, transparent pricing and user-friendly tools for domain management. When comparing options, check: Registration and renewal costs : .ai domains often cost more than .com domains, so make sure you know the long-term price. Privacy protection : ensure your personal or business information stays private with WHOIS privacy. Support and reliability : choose a registrar with responsive customer support and an easy dashboard for renewals, DNS settings and transfers. Selecting a trusted provider helps ensure your domain remains secure, active and easy to manage as your business grows. Learn more:  How to choose a domain registrar 03. Register your domain Once you’ve chosen a registrar and found your perfect domain name, it’s time to make it official. The registration process usually only takes a few minutes. You’ll need to: Enter your contact and business information. Choose your registration period (typically 1–2 years). Review and confirm ownership details. Pay the registration fee. During registration, it’s smart to enable auto-renewal to prevent accidental expiration — especially since .ai domains can be competitive and may get taken quickly if they lapse. You should also activate domain privacy protection to keep your contact information hidden from public databases, reducing spam and security risks. Learn more:   How to register a domain 04. Build your website Once your .ai domain is registered, you’re ready to build your website . Connect it to a website builder like Wix, where you can design a professional, fully responsive website without needing to code. Wix makes it easy to: Choose from hundreds of customizable templates tailored to startups, tech and AI projects. Use AI-powered design tools to generate layouts and content ideas in seconds. Add built-in SEO features to improve visibility and ranking. Manage everything—from your domain and hosting t o your content—in one place. Your .ai domain will instantly position your business as part of the modern tech landscape, helping you attract investors, clients or users who associate the extension with innovation. You may also be interested in: I have a domain name, now what? Type of domains What is a parked domain? What is a .ai domain FAQ Is a .ai domain only for businesses in Anguilla? No, anyone can register a .ai domain. While it's the country code for Anguilla, its registration is open to individuals and businesses worldwide, which is why it has become so popular in the tech industry. Are .ai domains good for SEO? Yes, a .ai domain can be good for SEO. Search engines like Google treat ccTLDs like .ai as generic top-level domains, so they don't have a geographic disadvantage. Furthermore, a relevant domain like .ai can increase your click-through rate from search results if users see it as a signal of your site's content. Is the .ai domain trustworthy? The .ai domain is generally considered trustworthy, especially within the tech community. As more high-profile AI companies adopt this extension, its credibility continues to grow. As with any website, trustworthiness is ultimately determined by the quality and security of the site itself, not just its domain.

Turn your ideas into sales and start selling with Wix eCommerce →   When creating a website  for your online store, two platforms are brought up a lot: Wix and WooCommerce.  Wix lets you build an eCommerce website  in minutes. With its intuitive  drag and drop website builder , Wix offers diverse eCommerce solutions, including managing physical and digital stores, running a  dropshipping shop , utilizing  print on demand services  and  selling subscriptions .  If you want to skip the manual setup, Wix’s AI website generator  can do the heavy lifting for you. Just describe what you need as a chat prompt, and you’ll have a fully functional online store in minutes.  WooCommerce is a free plugin for WordPress, turning any WordPress website into a highly flexible online store. AI website generation is available via third party plugins and integrations.  Let’s cut through the noise and find which platform best fits your business goals, technical comfort level and budget. Learn how to sell online  with Wix’s website builder   Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: Wix vs. WooCommerce When it comes to ease of use and all-in-one convenience, it’s hard to beat Wix’s  online store builder . If you have the technical resources and want to get more out of your store’s design and functionality through coding, WooCommerce on top of WordPress offers that flexibility. Key Takeaways: Wix strength: beginner-friendly, no-code setup with integrated eCommerce hosting  and AI tools. WooCommerce strength: unlimited customization and plugin options for advanced users. Wix limitation: may feel limited to users with prior web development experience or those aiming to build highly customized, complex storefronts. WooCommerce limitation: requires technical expertise and additional costs for hosting and plugins. Build your store today and start capturing more sales with Wix’s  online shopping cart. Wix vs WooCommerce: feature comparison table Feature Wix WooCommerce Setup difficulty Beginner Advanced Monthly cost $29-159 per month (billed annually) $150-5,650+ per month (depending on hosting, plugins and possible developer costs) Templates 2,000+ website templates 14,000+ (varying in quality. Includes WooCommerce and WordPress themes) Product limit 50,000 Unlimited Hosting included Yes No 24/7 support Yes No Customization Very high Unlimited Editor’s note: this comparison focuses on the WooCommerce plugin with wordpress.org and not the commerce plan offered by wordpress.com. Learn how to start an eCommerce business Wix vs WooCommerce: meet your contenders  Each year, close to 2.77 billion people shop online worldwide , so choosing the right platform for your eCommerce website  is a pretty big deal. Before figuring out which platform is best for you and your website, remember that knowing how to start an online store is the first step to building a successful eCommerce business. Wix is the complete website solution for self creators and internet entrepreneurs. In addition to the drag-and-drop website builder, Wix offers integrated free website hosting , payments , marketing tools  and a free AI powered website builder. WooCommerce takes a different approach, as a free WordPress plugin, letting you turn any WordPress site into an online store. It's the go-to eCommerce solution for WP developers and businesses that need comprehensive control over their WordPress store's functionality. It’s important to note that WooCommerce requires WordPress hosting and some technical know-how to unlock its full potential. "Creating a well-structured online store that aligns with customer expectations is now one of the main ways to offer satisfactory shopping experiences and maintain competitiveness in the market."_Bruno Carvalho, Online Payments Product Manager at Mercado Pago Go inventory-free. Learn what is dropshipping  and how to get started.   Wix vs WooCommerce: the ultimate comparison You've met the contenders. Now let's put them head-to-head. Both platforms take different approaches to selling online. Wix emphasizes ease of use and integrated features, while WooCommerce prioritizes technical flexibility and control. Choosing between Wix and WooCommerce usually comes down to your specific business needs, technical comfort level and long-term vision. Are you looking for an all-in-one platform with an easy to use back-end, or are you interested in managing technical details in exchange for more customization options? Templates and web design Website builder Apps and plugins Security and reliability Ecommerce Hosting and domains Blog integration  SEO Pricing Customer support 01. Templates and web design What Wix offers:  Wix helps you stand out with bold, on-brand website templates  (over 2,000 in total, with 340 eCommerce website templates ), offering product galleries, shopping cart integration and mobile optimization built-in. The drag-and-drop editor makes it easy to build a stunning online store, by simply moving the elements wherever you want on the page, without having to know a single line of code. What WooCommerce offers:  WooCommerce has over a hundred themes specifically designed for selling via WordPress, with prices ranging from $49 to $100 annually. Since WooCommerce is a WP plugin, you aren’t locked into strictly using WooCommerce themes. WordPress offers over 14,000 free and premium themes, but they don’t all work seamlessly with WooCommerce, so some trial and error and research might be needed. CSS coding  knowledge or a dedicated developer is recommended to get the most out of WooCommerce.  Bottom line:  If you’re looking for simplicity and speed, go with Wix. If you need a fully customizable layout and have the technical resources, choose WooCommerce. 02. Website builder What Wix offers : Wix offers a no-code website builder  to get you online fast. To build a stunning website with Wix, all you need to do is choose one of the professionally designed and customizable templates and drag and drop the elements wherever you want them on the page. It’s that simple. For an even less technical approach, Wix’s AI website builder lets you build a website and storefront with simple chat prompts, helping with content generation, product descriptions and SEO features . What WooCommerce offers : WooCommerce is a WordPress plugin, which means you need to build and host your WordPress site before integrating with WooCommerce. While powerful, WordPress often requires more technical knowledge compared to other website builders. WooCommerce and WordPress offer AI abilities through plugins like Elementor Website Builder  and AI Product Content Generator & Automation Toolkit for WooCommerce . These plugins can help with content creation and product descriptions. AI plugins for WordPress and WooCommerce can require separate subscriptions and setup. Bottom line : Wix’s website builder is straightforward and offers integrated AI features, making it easy to build a website with zero experience. WooCommerce relies on WordPress's powerful and robust open source publishing platform to build and launch a website and may require third-party tools and plugins, adding potential complexity and cost. 03. Apps and plugins What Wix offers:   Wix App Market  features more than 800 applications designed to work perfectly with Wix. When it comes to selling online, the app market’s eCommerce category  covers everything from dropshipping and shipping solutions to product reviews, customer support chat-bots and loyalty programs.  What WooCommerce offers:  WordPress's ecosystem is considered one of the largest there is, with an estimated 60,000-90,000+ available plugins across its plugin directory and third-party developers and marketplaces. WooCommerce alone has close to 1,200 plugins that handle everything from subscription billing to advanced inventory management. Since you can use both WooCommerce and WordPress plugins, it’s important to make sure that the plugins you choose are compatible with one another. Bottom line:  Wix’s easy-to-use and accessible website builder, coupled with its curated app market, ensures everything on your eCommerce store just works. With WooCommerce and WordPress, you need to piece things together—themes, plugins, hosting—so if something goes wrong, it’s not always clear what happened. 04. Security and reliability What Wix offers:  Wix takes website security  and reliability seriously. Every Wix site automatically receives SSL certification , is protected from DDoS  attacks and is fully PCI compliant to help safeguard and protect payment and transaction details. Security updates happen automatically without user intervention. Wix's infrastructure can handle traffic spikes and provides global CDN  coverage, backed by a proven track record of 99.99% uptime .  What WooCommerce offers:  Since WooCommerce is a WordPress plugin, your site’s security depends on your WordPress hosting provider and maintenance practices. You'll need to manage your website’s SSL certificates, security plugins, schedule and implement regular updates and create site backups yourself. Because of this, any issues with the site's security and uptime falls on you and your chosen hosting and maintenance practices.  Quality managed WordPress hosts like WP Engine provide enterprise-level security already built in, but can be pricey depending on which hosting plan you eventually choose. Bottom line:  At Wix, website security is all handled on their end, letting you focus on creating the best shopping experience for your customers. WooCommerce can be extremely secure, but requires either ongoing technical hands-on management or paying for enterprise-grade hosting solutions with baked-in security. 05. Ecommerce What Wix offers:  Wix makes it easy to build a professional eCommerce website, letting you list up to 50,000 products with multi-channel selling on Amazon, eBay, Facebook and more. Their payment solution, Wix Payments, lets you accept payments via major credit cards, Apple Pay, Google Pay, PayPal and more. Depending on your location and customers, you can also accept payments from  over 80 global payment gateways , including Braintree, Klarna, Stripe, PayPal, Square and more. Other advanced eCommerce features include dropshipping integration, cart abandonment features, inventory management, subscriptions and loyalty programs to name a few. What WooCommerce offers:  WooCommerce technically lets you list an unlimited amount of products—depending on your hosting setup, website optimization and bandwidth—and offers extensive customization options for building complex product catalogs. Extended functionally for features like dropshipping/print-on-demand, shopping cart abandonment notifications, inventory management and subscriptions are available through paid extensions and plugins or can be developed in-house.    Payment gateway options are virtually unlimited and can be integrated through WP plugins or manually inserted via iFrame or APIs. This flexibility and advanced functionality has a bit of a learning curve and might require additional costs. Bottom line:  Wix has everything you need to start selling online in one place. WooCommerce offers solutions for complex requirements like payments, subscriptions, memberships and unique product configurations through its extensive library of free and paid plugins. 06. Hosting and domains What Wix offers:  All Wix plans include multi-cloud hosting, automatic backups, global CDN and a free domain for the first year (after which, prices start at $13.35 per year). No server management, software updates or technical maintenance required. Hosting scales automatically with your traffic. What WooCommerce offers:  Since WooCommerce sits on top of WordPress.org’s open-source platform, you’ll need to register for a domain via a third-party registrar and arrange separate WordPress hosting, which come with their own costs. Remember, where you decide to host your WordPress website can directly impact your store's speed, security and reliability.  Bottom line:  Wix strips away any technical complexities and has you covered when it comes to hosting and domains. WooCommerce and WordPress give you full control of your website’s hosting choice, and you'll need to do your research to find the best solutions for your store and plan ahead for any ongoing related costs. 07. Blog Integration What Wix offers:  Wix makes it easy to start a blog with its feature-rich blog maker  offering AI-powered content generation, automated SEO optimization, scheduling tools and mobile optimization. The blog seamlessly integrates with your Wix eCommerce store for content marketing strategies. AI tools help generate blog ideas, full posts and optimize content for search engines. What WooCommerce offers:  WordPress.org powers over 40% of all websites primarily due to its blogging capabilities. As a result, WooCommerce stores get access to WordPress's extensive CMS with unlimited customization options, advanced SEO plugin support and sophisticated publishing and scheduling workflows. Bottom line:  WordPress/WooCommerce offers industry-standard blogging for content marketers. Wix provides an excellent integrated blog solution that works great for most businesses without the technical complexity. 08. SEO What Wix offers:  Wix’s built-in SEO tools include automated meta tags, XML sitemaps , structured data markup and personalized SEO plans. Wix’s AI assistant helps optimize individual pages and product descriptions for search engines. Integration with Google Search Console comes standard. What WooCommerce offers:  WordPress offers extensive SEO flexibility with plugins like Yoast SEO and RankMath providing granular control over every optimization aspect. Advanced users can jump up to the plugins’ paid tiers to implement complex technical SEO strategies, which are usually not possible with hosted platforms.  Bottom line:  Wix handles SEO basics automatically with AI assistance. WooCommerce (and Wordpress) offers access to professional-grade SEO tools and plugins for advanced SEO strategies. 09. Pricing What Wix offers:   Wix Plans  with eCommerce support and features start at $29 per month for the Core plan, and go up to $159 per month for Business Elite and its advanced eCommerce capabilities (billed annually). All Wix plans include hosting, SSL certificates and a free domain for the first year. Higher tiers add advanced marketing tools, priority support and increased storage.  What WooCommerce offers:  The WooCommerce plugin itself is free, so you need to calculate WordPress hosting, premium themes, domain registration, essential plugins and developer costs. Average costs range between $150 and $5,650+ per month, depending on chosen solutions, functionality and complexity of your website.  Platform Typical monthly cost range Wix $29 a month for Core, $39 a month for Business and $159 a month for Business Elite (billed annually). WooCommerce Estimated $150 to $5,650+ a month, depending on chosen hosting, plugin and developer options. Editor’s note: Wix’s Light plan at $17 a month doesn’t offer eCommerce functionality. All pricing information is accurate as of October 17, 2025. Bottom line:  Wix offers predictable monthly costs with everything included. The WooCommerce plugin is free, but developer costs, domain registration, WordPress hosting, plugins and premium themes can quickly add up. Learn more about Wix premium plans   10. Customer support What Wix offers: With Wix you get 24/7 callback support  for English speakers, live chat during business hours, access to their comprehensive help center, video tutorials and Wix Academy for advanced training. What WooCommerce offers:  WooCommerce doesn’t offer phone support or have a dedicated support team, relying on community forums, documentation and knowledge bases. Since WordPress.org is open-source, they also don’t offer any dedicated support channels beyond forums and documentation. This means you’ll either need to contact your hosting provider or hire a dedicated WP developer/IT specialist for ongoing support.  Bottom line:  Wix has dedicated 24/7 support. WooCommerce and WordPress rely on community help, third-party support or in-house hires, which can be inconsistent. Wix vs WooCommerce: final verdict Choose Wix if you're  looking for a more hands on approach and want to start selling online quickly, without technical headaches and overhead. Wix is a great choice for businesses selling physical products, digital downloads or services with straightforward requirements. The all-in-one approach means you can focus on growing your business and your product offering instead of managing technology. Choose WooCommerce if you  have complex requirements, are looking for a bespoke solution with unlimited customization options and have the technical resources and abilities to manage and maintain a hosted WordPress site. WooCommerce works best for companies with online stores that require specific and unique functionality. The main difference between Wix and WooCommerce is control versus convenience. Wix handles the technical complexity, so you can focus on your products, customers and sales. WooCommerce gives you complete control, but requires significantly more technical resources and a larger budget. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup, so we wanted to have a website that we could easily update ourselves — or delegate to an employee to update — in a really simple and time-efficient way. So that's how I decided on Wix.“_Andrea Shubert, co-founder of Strathcona Spirits Ready to build your online store?  Try Wix for free and see how quickly you can go from idea to live store. Wix vs WooCommerce FAQ Is WooCommerce really free? Yes, the WooCommerce plugin is free, but you need to calculate for WordPress hosting, domain registration, SSL certificates, premium plugins, themes and potential developer costs. Total expenses often exceed Wix's monthly fees.  Maintaining an eCommerce store on a WordPress site comes with expenses that often surprise new users. These aren't hidden fees, but essential components you need to build a robust WordPress site and online store. Can I migrate from WooCommerce to Wix later? Yes, you can migrate from WooCommerce and WordPress to Wix, but it's not a straightforward, one-click process. Since there’s no direct migration tool available to automatically transfer your data, you’ll need to manually re-enter your products, product descriptions, images and pricing into your new Wix store.  If you’re a Wix Business Plan subscriber, their support team can help make the manual migration process smoother. Which platform is better for SEO? Both WordPress/WooCommerce and Wix deliver strong SEO results, but with different approaches. WordPress, combined with WooCommerce for eCommerce, is known for its extensive customization options. Through powerful plugins like Yoast SEO or Rank Math, users have granular control over on-page SEO elements, from meta tags and schema markup to XML sitemaps and redirects. This level of control makes it a preferred choice for those with highly specific SEO strategies or the desire to fine-tune every aspect of their site's optimization. Wix focuses on streamlining the process with built-in, automated SEO features. Wix SEO provides you with a personalized checklist to guide you through the optimization basics, handling many technical aspects automatically. While it may not offer the same depth of customization as WordPress, Wix’s user-friendly approach is highly effective and sufficient for most small to medium-sized businesses looking to establish a solid online presence without needing deep technical expertise. Both platforms can achieve excellent SEO results. WordPress/WooCommerce offers more advanced SEO control, while Wix provides automated SEO optimization that works well for most businesses. Do I need coding skills for either platform? Wix is a   no-code website builder and requires zero coding knowledge. You technically don’t need coding skills to work with WooCommerce—or WordPress—but CSS and PHP knowledge can be a big help when it comes to customization and troubleshooting. Which platform scales better for high-traffic stores? Both can handle high traffic, but approach scaling differently. Wix handles scaling automatically through its infrastructure. Scaling and accepting high traffic volumes with WooCommerce depends on your hosting solution and technical optimization. Can I sell both physical and digital products on both platforms? Yes, both Wix and WooCommerce support physical products, digital downloads and services.

Your name idea deserves a home. Secure your domain now → When it comes to launching a jewelry business , success isn’t just about creating stunning pieces. One of the biggest (and most exciting) decisions you’ll make is choosing the right business name . Your name sets the tone for your jewelry brand, showing off your craftsmanship, style and values. Naming your jewelry business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. 200+ jewelry business names Choosing the right name for your jewelry business can set the tone for your brand and attract the right customers when starting a business . In this section, you’ll find jewelry brand name ideas to inspire your imagination. Whether you're starting a service business , launching a jewelry dropshipping  store, or creating handcrafted collections, you can find a name that fits your brand’s style and vision, be it elegant, playful or totally unique. Unique jewelry business names Catchy jewelry business names Funny jewelry business names Professional jewelry business names Inspirational jewelry business names Location-based jewelry business names Timeless jewelry business names Clever jewelry business names Modern jewelry business names Classic jewelry business names Minimalist jewelry business names Artisan jewelry business names Luxury jewelry business names Nature-inspired jewelry business names When naming your jewelry shop , think about words and vibes that feel right for jewelry—like gems, metals, stones, sparkle or shine—and combine them in creative ways. Names like “Moonlit Meadow” sound whimsical and artisanal, “Edge & Echo” gives off a modern designer feel and “Petal & Pearl” suggests delicate handcrafted pieces. Unique jewelry business names 1. GemstoneGalaxy Creations 2. ArtisanAlloy Jewelry 3. LuxeLoom Designs 4. RadiantRainbow Jewels 5. SparkleSphere Creations 6. AuroraAccents Jewelry 7. PreciousPalette Gems 8. EternalElegance Jewels 9. CrystalCanvas Designs 10. SerenityStones Creations 11. BoldBijoux Jewelry 12. MystiqueMetalsmith 13. VelvetVine Jewelry 14. GemGraceful Designs 15. EtherealElements Jewels Found the perfect name for your business? Lock in your domain  before someone else does. Catchy jewelry business names 1. DazzleDreams Jewelry 2. BlingBoulevard Designs 3. GemGrove Creations 4. SparkleSpell Jewels 5. GlitzGalleria Designs 6. RadiantRipple Jewelry 7. JewelJive Creations 8. PreciousPulse Gems 9. LuminousLoom Jewels 10. CrystalChic Creations 11. GemGlow Studios 12. LuxeLoom Jewels 13. GemGrace Creations 14. CharmCascade Jewelry 15. JewelWhimsy Designs Funny jewelry business names 1. BlingBling Boomerangs 2. Jokester Jewels 3. WhimsicalWrist Wonders 4. ClownCarat Creations 5. GigglingGems Galore 6. SillySparkle Jewelry 7. PranksterPearls 8. ChuckleCharm Designs 9. WackyWrist Ornaments 10. HahaHeirlooms 11. LaughingLustrous Gems 12. QuirkQuest Jewels 13. GiggleGarnish Gems 14. FunnyFlare Ornaments 15. JesterJewelry Junction Professional jewelry business names 1. MasterCrafted Gems 2. PremierPendants Studio 3. EliteElegance Jewels 4. SignatureSparkle Designs 5. RegalRadiance Gems 6. NobleNovelties Studio 7. PrecisePrestige Jewelry 8. ExquisiteEra Jewels 9. LegacyLuxe Designs 10. ImperialImpressions Gems 11. RefinedRarity Studio 12. OpulentOrigins Jewelry 13. MajesticMetalsmith 14. RoyalRenaissance Gems 15. ClassicCraftsmen Studio When naming your jewelry brand , think about the kind of image you want to give—luxury, edgy or playful. For example, a classy line could be “Luminelle,” a bold collection might be “Blackthorn” and a playful one could be “Pebble & Pearl.” Make sure it works on packaging, social media and anywhere your brand appears. Inspirational jewelry business names 1. EssenceEclipse Gems 2. InfiniteInspire Jewels 3. DreamDazzle Creations 4. RadiateResilience Jewelry 5. VirtueVault Designs 6. GracefulGems Emporium 7. LuminousLegacy Jewels 8. SerenitySymphony Gems 9. PreciousPossibilities Studio 10. EnchantedEmpire Jewels 11. InspireElegance Designs 12. EtherealEpoch Gems 13. ZenithZenith Creations 14. JewelsofHope Studio 15. RenewedRadiance Jewels Location-based jewelry business names 1. PacificPearls Be Jeweled 2. DesertDiamond Designs 3. CoastalCharms Creations 4. RockyRidge Jewels 5. SunshineState Sparkle 6. NorthernNuggets Jewelry 7. MileHigh Gems 8. BayouBeads Creations 9. EvergreenElegance Jewels 10. HeartlandHorizon Jewelry 11. LakesideLuster Designs 12. RedRock Reflections 13. OceanOpulence Jewels 14. SnowySummit Studio 15. AppalachianArtistry Gems Timeless jewelry business names 1. EternalElegance Gems 2. ClassicCrafted Creations 3. Time-HonoredTreasures 4. TimelessTalisman Jewels 5. VintageVista Creations 6. LegacyLoom Gems 7. Jewelry Palace 8. PreciousPinnacle Designs 9. EnduringEra Jewelry 10. AntiqueAura Gems 11. VintageVogue Creations 12. IconicInheritance 13. HeritageHeirlooms 14. EndlessElegance Jewels 15. TimelessTradition Studio Clever jewelry business names 1. GemGenius Guild 2. BijouBlend Studio 3. JewelJigsaw Creations 4. GemGrove Puzzles 5. CrystalCrafty Corner 6. RadiantRiddles Gems 7. LuxeLogic Studio 8. DazzleDecipher 9. GemGraffiti Creations 10. EnigmaElegance Jewels 11. WhimsyWhispers Gems 12. JewelJeopardy Studio 13. GemQuizmaster 14. RiddleRocks Creations 15. SparkleSleuth Jewelry Modern jewelry business names 1. GemFusion Studio 2. ContemporaryCrafted 3. UrbanUtopia Gems 4. JewelJunction Designs 5. TechTrend Treasures 6. LuxeLinks Studio 7. FusionFlare Gems 8. SparkleSphere Creations 9. DigitalDazzle Jewels 10. UrbanEra Ornaments 11. GemGrid Studio 12. ModernMosaic Gems 13. TrendyTreasures Designs 14. JewelJetset Jewels 15. ModeMetalsmith Studio Classic jewelry business names 1. GemstoneGallery 2. TraditionalTreasures 3. TimelessTouch Jewels 4. VintageVista Designs 5. HeritageHeirlooms 6. ClassicCraftsman Studio 7. RegalRadiance Gems 8. OpulentOrigins Jewels 9. ElegantEra Creations 10. PrestigePendants Studio 11. ImperialImpressions 12. ClassicChic Jewelry 13. RefinedRarity Gems 14. AntiqueAura Designs 15. LuxeLegacy Studio Minimalist jewelry business names 1. PurePendant Studio 2. ZenithZirconia Gems 3. SimpleSerenity Jewels 4. CleanCut Creations 5. CrystalCanvas Studio 6. ModMystique Jewels 7. GemGrove Gallery 8. EssenceElegance Designs 9. ChicCrest Studio 10. GemGraceful Gems 11. VelvetVine Creations 12. MinimalMetalsmith 13. SubtleShimmer Studio 14. Jazzy Jewels 15. StreamlineSparkle Jewels Artisan jewelry business name ideas Hearthstone Atelier WovenMetal Works Emberhand Jewelry Forge & Flourish Willowcraft Adornments Handspun Heirlooms Studio Silvergrain Craftborne Trinkets Emberline Artistry Root & Relic Metals Ironbloom Studio Handmade Halo Copper & Cotton Artisan Arcadia Meadowforge Jewelry Luxury jewelry business name ideas Aurellion Maison Verdin Opalis Estate Argent Court Solara Royale Bellefort Jewels Aurielle House Gilded Crest Marquessa Gems Lustré Atelier Royale Meridian Vellura Fine Jewelry Supreme Carat Co Crowned Opal Maison Aurette Nature-inspired jewelry business name ideas Fern & Fossil Dewdrop Adorned Wildpetal Jewelry Stoneberry Studio Sunroot Gems Frostleaf Trinkets Solstice Stones Meadowlight Metals Petal & Prism Riverwild Jewels Moss & Marigold Cedarstone Creations Bloomtrail Gems Starpetal Atelier Driftleaf Designs Found your perfect j ewelry business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Jewelry business real name examples Kingsmill Jewelers As sellers of fine, timeless jewelry, this business opted for a business name to match. Bohemian Bloom This jewelry business name perfectly captures the spirit and style of the bohemian, nature-influenced jewelry they create and sell. It captures the essence of their art and their branding is spot-on as a result. Learn more: Service business examples How to choose the most impactful jewelry business name In your pursuit of the perfect name for your jewelry business, follow these steps to ensure you discover one that encapsulates your brand's style, grabs attention and creates a lasting impression: Know and refine your business niche Brainstorm jewelry-related terms and ideas Use a business name generator Check name and domain availability Test the appeal of your name 01. Know and refine your business niche Start by focusing on the specific type of jewelry you specialize in, such as fine jewelry, handmade pieces, vintage collection or a unique style like bohemian or minimalist. You’ll want to capture this style in your business name as it will help form much of your initial business branding. Learn more: Service business ideas 02. Brainstorm jewelry-related terms and ideas Create a list of keywords and terms associated with jewelry-making, gemstones and your particular niche. Words such as "gems," "sparkle," "craft," and "luxury," might be a good place to start your list. Feel free to be as creative as you want. 03. Use a business name generator Explore online business name generators designed for jewelry businesses . These tools and a list of store names can provide creative suggestions based on your keywords and niche. You can then use the exact business names they create, or use them to inspire more name choices that you come up with. 04. Check name and domain availability Ensure that the domain names for your preferred business names are available via a domain name registrar. Consistency across your business name and domain is crucial for online branding so you will want to make sure you can secure your name and matching domain for when it comes time to begin learning how to make a website from scratch for your business. To make sure your business name is unique, check with USPTO . It's also important to check that your name is SEO-friendly to help your jewelry business stand out in search engine results. 05. Test the appeal of your name Share your list of potential names with friends, family and potential customers to get feedback. Consider how they think your planned name aligns with your brand's image and resonates with your target audience. If your name is memorable, you'll be better able to take advantage of word-of-mouth marketing. Make sure your name is easy to pronounce and spell as well. Pro tip: Choosing a name that's easy to engrave on jewelry pieces can greatly enhance brand recognition. A concise name, ideally between five to eight letters, is memorable and visually appealing, fitting well on items like rings or pendants. Successful brands like YSL and LV use abbreviations to maintain their identity while ensuring elegance and simplicity. Aim for a name that balances brevity and impact, becoming a recognizable and stylish mark on your jewelry. Learn more: Jewelry marketing Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Boutique business name ideas Photography business names Craft business name ideas Jewelry business name ideas FAQ Why is it so important to have a unique jewelry business name? A unique name helps your brand stand out in a crowded market and avoids potential legal conflicts when several businesses might be using the same name. It acts as a first impression, cultivates a reputation and tells people about your business, making it easier to network and grow. Can I use my own name for my jewelry business? Using your own name for a jewelry business adds a personal touch and authenticity, fostering a strong emotional connection with customers. This strategy emphasizes the unique, handcrafted quality of your pieces, like successful brands such as Tiffany & Co. However, it may limit scalability, potentially portraying the brand as a smaller, boutique endeavor. Consider your long-term goals and how you want to be perceived in the marketplace when deciding if this approach suits your business. What are some current trends in jewelry business names? Jewelry business names are trending towards the use of founder names for a personal touch, and single-word names for simplicity and memorability. Many names draw inspiration from other languages to evoke style or emotion. SEO-friendly names are crucial for improving online visibility. These trends collectively shape a brand's identity, helping it stand out in a crowded market. How can I ensure my jewelry business name resonates with my target audience? To ensure your jewelry business name resonates with your target audience, begin by understanding their preferences and values. Use language and imagery that speak directly to their tastes and lifestyle, creating an emotional connection. Conduct market research to gather insights into what appeals to them and consider testing potential names through focus groups or surveys. Align the chosen name with your brand's story and mission, ensuring it reflects the essence of your business. How do you name a jewelry set? Begin by identifying a clear theme, like floral motifs or Art Deco influences, and use descriptive language to capture these elements in the name. Make sur e the name is unique and resonates with your audience's preferences, making it memorable while staying aligned with your brand's identity. Highlight distinctive features of the set, like unique gemstones or intricate designs, to enhance its appeal.

Ready to showcase your best work? Start building your portfolio → Your work can speak for itself—but only if it’s seen the right way. A portfolio website  turns sketches, branding projects, packaging designs and client work into a story that shows how you approach design challenges, develop concepts and execute visual solutions. Done thoughtfully, it’s a space where your style, process and ideas come to life for anyone who visits. TL;DR: graphic design portfolio examples In this guide, we break down what makes a great portfolio, with 9 real examples from designers across different specialties. Each one highlights a unique way to organize, present and talk about your work online. You’ll also get step-by-step tips on how to create your own portfolio—from choosing the right projects to writing strong case studies—so you can build a site that reflects your style and goals. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a graphic design portfolio? A graphic design portfolio is a curated collection of your works throughout the years. It provides potential clients with a well-rounded vision of your work, style, and other important background information that can help influence hiring decisions. The bulk of your portfolio will include images and descriptions of your past experience—but an online graphic design portfolio means you can engage visitors in new ways. Continue reading to make a graphic design portfolio website that will stand out online. What makes a great graphic design portfolio Portfolio feature Why it matters Curated project selection Shows your strengths and design focus Clear project descriptions Helps clients and collaborators understand your work Visual consistency Builds a cohesive, professional impression Simple navigation Makes your work easy to explore Personal branding Reflects your personality and creative identity Mobile-friendly design Ensures your site looks polished on any device Contact and social links Makes it easy for people to connect or follow your work 9 inspiring graphic design portfolio examples Longo Designs Kath Anderson Seasons of Victory Sonja Van Dulman Liron Eldar-Ashkenazi Ryan Haskin Brad Albright Wendy Ju Fernando Dominguez 01. Longo Designs With the Wix platform I was able to make a stunning website with minimal cost and time. With no web design experience, I was able to figure it out all on my own. Longo Designs is a branding studio in Los Angeles that tells stories through smart strategic design. The portfolio is full of color and energy using full-screen images and videos to pull you in. Each project explains the challenge the creative process and the final outcome showing how ideas develop and change. I love the way you can start with a blank canvas and build something very unique. Everything’s under one roof—domain name, website and email. The form builder tool is great; it captures all the information from guests to my website, and the social media links are fantastic because they connect right to all my accounts. Nick Longo, graphic designer and brand specialist 02. Kath Anderson In the graphic design portfolio example below, Kath Anderson adds “design” to her domain name ( www.kathandersondesign.com ) . This detail adds a personalized touch to the browsing experience and keeps the website on-brand. Learn more: Why do I need a portfolio? What to include in a portfolio 03. Seasons of Victory Linda Baritski, aka Seasons of Victory , gives us a great graphic design portfolio example. Highlighting her most recent designs across a diverse group of projects, Baritski keeps her portfolio relevant while showing off her range of skills. Be inspired by our roundup of these top graphic design trends. 04. Sonja Van Dulman Organize your examples into categories so visitors can easily find what they’re looking for. Look at the graphic design portfolio example of Sonja Van Dulmen  studio, for example: They’ve divided their work into four categories (“Art Direction & Branding,” “Digital Art,” “Website Development” and “Set Design”), making it easy for visitors to find work that matches their interests. Learn more: Graphic design ideas 05. Liron Eldar-Ashkenazi In this graphic design portfolio example by Liron Eldar-Ashkenazi  (aka Lirona) below, each gallery image includes titles that, once clicked on, open to a unique page with an in-depth project description. She uses this to note projects that received press recognition and award-winning designs, making sure clients can recognize her work at its best. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 06. Ryan Haskin Ryan Haskin ’s graphic design portfolio example (shown below) really lets his personality shine through. Haskin’s custom layout includes scrolling effects, bright vector art and animated visuals throughout the design to keep visitors engaged. On top of his “more-is-more” style, Haskin’s categorizes his portfolio galleries for a seamless user experience. 07. Brad Albright In the portfolio example below, Brad Albright ’s organized website menu creates excellent user experience—it includes links to important pages and has a unique logo that directs back to his homepage in one click. 08. Wendy Ju When adapting your design for mobile usage, consider condensing your menu design into a hamburger menu. Or, you might use this menu style from the get-go on your desktop version, like in Wendy Ju's graphic design portfolio example. To save more screen real estate for her images, t​he designer places an easily-findable hamburger menu at the upper right hand corner of her site. 09. Fernando Dominguez While Fernando Dominguez' s graphic design portfolio example is extensive, the designer's contact section is short and sweet—including an email address and links to his social media accounts in the website footer. How to make a graphic design portfolio in 10 steps Ready to get your work online and figure out how to make a website ? Follow these 10 steps to make your own graphic design portfolio. The most efficient way to learn is often by example—especially when you’re visually inclined—so on top of outlining this process step-by-step, we’ll also draw inspiration from the best portfolio websites examples and grab tips from designers with a strong online presence. Expert tip from Hani Safe, Product Manager at Wix: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance online presence." 01. Choose a website platform The first step in knowing how to make a portfolio is finding the right website building platform. From low-code, no-code platforms to entirely DIY-friendly software, choose a website builder that suits your knowledge, skills and resources. Plenty of platforms combine the best drag-and-drop technology with advanced design features, optimization tools and business and eCommerce solutions for streamlined solutions that’ll please even the most discerning pros. Tip: For users who want to build a custom website type in record time, try creating an AI-generated website with Wix. Born from the latest tech and Wix ADI , our AI website builder allows you to create a bespoke website, simply by chatting with AI. Still need an extra hand? Hire a professional designer through the Wix Marketplace to quickly get your graphic design portfolio up and running. 2. Pick a template or layout Your website’s layout will lay the groundwork for your graphic design portfolio. Professional website templates can help you speed-up the process, since the layout is already provided. You’ll generally start with an easy-to-use and customizable template that includes the pages and design elements you need. Many platforms offer portfolio templates designed for the needs of self-creators and freelancers. Choose one that speaks to your personal and professional style, and upload your own content from there. A template is not set in stone, so you can delete design elements you don’t like—such as imagery, color or fonts—before you hit publish. If you design a website from scratch, create the framework by deciding on your layout type. Symmetrical layouts are a popular choice for portfolio website designs . If there was a vertical line running down your webpage, a symmetrical layout would imply that the visual weight is equal on both sides of that line. Expert tip from Anna Suntsov, Blog and Social Design Team Lead at Wix.com : "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." But an asymmetrical layout can help create a sense of hierarchy, movement—or simply foster a unique composition that stands out from the rest—as seen in Juliette Van Rhyn ’s graphic design portfolio example below. Van Rhyn says of her portfolio: “I wanted to develop a look and feel for my website that reflected the characteristics of my work; I opted for a playful, offbeat layout, using colors found in some of my posters. My aim was to make my website feel like one of my designs in its own right, to create a cohesive identity that gives a strong sense of what I offer as a designer.” Although the arrangement of content may be different on each side with an asymmetrical layout, balance is achieved as long as the visual weight of elements is equal. Make sure your design is clean, simple and mobile-responsive so visitors can focus on your work. Navigation tip:  Make it easy for visitors to find key pages like your portfolio gallery, resume, or contact information. Add a clear website menu, usually in the header, and prioritize the most important pages so users can navigate your site without confusion. For more inspiration check out these UX portfolio examples . Expert tip from Dafna Rabin, Template Design Team Lead at Wix.com : "Once you pick the right layout or the right template for you, I think it's really important and a lot of the time users don't really do that is to first make sure you customize all the content. So you don't leave like unrelated images or you don't leave unrelated paragraphs or you really think about the flow of the content of the story that you want to tell for your users." 3. Find a domain name Finding a domain name is one prudent step toward launching your professional graphic design portfolio. A domain name is the address people type into a browser to reach a specific site, which will give your site some sharp branding, and make it easy for clients to recognize. When choosing your domain name, keep it short and to-the-point. Designers and other creative professionals commonly use their first and last name for their domain. Tip: If you want to give audiences a preview of your site to build the hype, consider making your domain live while it’s still in production and adding a website under construction page. 4. Curate and showcase your best graphic design works As a graphic designer, you probably have a diverse collection of works to show future clients, from book cover ideas to wedding invitations. But one of the best design portfolio tips is to choose quality over quantity. Select 3–6 strong projects or case studies that showcase your problem-solving skills, creative process and final results. Include a range of projects to highlight versatility, like branding, web design, print and illustrations. Pro tip:  For beginners, create mock projects or participate in design challenges to fill your portfolio. Expert tip from Yaya Aaronsohn, Head of Brand Maker at Wix.com : "I am endlessly fascinated by the transformative power of design elements—fonts, icons/ graphics, and colors—when woven together to craft unique and captivating logos and brands. It never ceases to amaze me how these seemingly simple components can yield a diverse array of beautiful and distinctive visual identities that authentically reflect a business's values and character." 5. Upload images to a gallery Getting your work online requires uploading images to your graphic design portfolio and setting up a gallery . First, make sure you have high quality images of the works you want to show. Optimize images by resizing and compressing them to ensure fast load times without sacrificing quality. While custom photography can be expensive, today's mobile devices can fulfill many of your website's photography needs–just make sure the photos look professional and the files are high-resolution. 6. Add context and describe your work Portfolio websites contextualize the visuals for visitors. Add concise descriptions about each work included in your own graphic design portfolio, including at least the medium you worked in, the date and the client (if relevant). To further contextualize your project, especially personal ones, you can even add your inspirations for the project. Include descriptions for each project detailing: Client or project goal (the “problem”) Your role and contributions Creative process (sketches, drafts, mood boards) Final outcome or results Be sure to also include alt text for individual images, which is not only a key practice in web accessibility, but also optimizes your site for organic search. This text should concisely describe the content on your site to help visitors using screen readers. Expert tip from Adi Huri, Product Manager at WOW for Wix.com : "There are over 2 billions websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable." 7. Customize your portfolio design According to the latest web design statistics, design has a 75% influence over a website’s credibility, according to WebFX. So use your designer's eye to give your online portfolio the most professional look and feel. Most importantly—give it personality to help it stand out. This means having a cohesive design, strong branded elements and, of course, providing visitors with a great user experience. Expert tip from Yaya Aaronsohn, Head of Brand Maker at Wix.com : "Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand." If you use a template, you could have everything you need for your site to function—but you’ll probably want to make visual adjustments to fit your work and personality. For example, you can replace your site’s color scheme, font and imagery style in your template with visual features more characteristic of your personal brand. 8. Work on SEO and visibility SEO plays a crucial role in making your portfolio visible to clients and employers. Here's how to ensure your site gets noticed: Use smart keywords : Add relevant terms to your titles, headings and descriptions. Optimize your visuals : Write SEO-friendly alt text for all your images. Share your expertise : Post blogs or portfolio updates that show off your skills. Think local : If it applies, claim your business on Google My Business and optimize for local searches. Pro tip : Wix SEO tools give you a step-by-step plan and AI-powered meta tag suggestions to help your site connect with the right audience. 9. Include essential information While your work alone may sell potential clients, visitors to your graphic design portfolio will most likely want more information before they reach out. You can expand on your work by including an About page with your CV, bio or other details that shed light on your professional background. You could even add a touch of personality by adding fun facts, like your role models or favorite graphic design magazines. Make sure to include: About page or bio:  Share your background, motivations and design approach with a professional photo. Contact details:  Add your email, phone number, LinkedIn and other social links. Resume or CV:  Include a downloadable PDF. Testimonials or references:  Feature feedback from clients or colleagues to build credibility. Accomplishments:  Highlight awards, certifications or press coverage. When making a professional portfolio , you always want to have contact details published. Once visitors decide they want to hire you, they should easily be able to find an email address or a contact form on your site to get in touch. 10. Publish and share your portfolio Now that you’ve covered these essential steps, it’s time to publish your graphic design portfolio. Once your portfolio is live, share it across social media and professional networks. Seek honest feedback from peers or mentors and refine your portfolio based on suggestions. Keep your portfolio current by adding new projects, updating your resume and tailoring it to specific job applications. Learn more: Graphic design styles What are some common mistakes to avoid when creating a graphic design portfolio? When it comes to creating a graphic design portfolio there are a number of common mistakes that can be easily avoided: Lack of focus It can be tempting to include too many projects by wanting to showcase everything you've done. But if it's not related to future projects, is outdated or makes your portfolio too large it's worth reconsidering what and how many projects you include. Build a selection that showcases your best and most relevant work. Focus on projects that demonstrate your skills in your desired areas (branding, web design, illustration). Then prioritize projects that highlight your unique design style. Poor visual presentation Don't make the mistake of using unprofessional templates, inconsistent layouts, blurry images, or low-resolution files. Your work must represent the best of your work and there's no room for inconsistent styling. Invest in a clean, minimalist portfolio design that highlights your work. Use high-quality images, with the proper file sizes and a consistent visual style throughout. Missing or weak explanations As powerful as your images can and should be in your graphic design portfolio don't make the mistake of showing visuals without content or a lacking explanation. Always write compelling captions that provide context, articulate your design process and highlight the results. Make sure your explanations focus on the value you provided for your clients. Also check for spelling errors and typos, it must be as professional as possible. Ignoring your target audience Presenting the same portfolio to everyone without considering the specific needs of potential clients or employers can be a mistake if you're a graphic designer who is capable of working on different types and styles of projects. Consider customizing your portfolio to showcase work relevant to the specific company or role. Not updating your portfolio Don't make the mistake of not adding new projects or keeping in outdated work. It's important to regularly update your portfolio with your latest and best work. Showcase projects that demonstrate your growth and evolving skills. How do I make my graphic design portfolio stand out? Expert tip from Hani Safe, Product Manager at Wix: "Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." We get it, it can be tough to make sure your portfolio cuts through all the noise and competition when applying for a new role or project. But if your graphic design portfolio is going to do its job and really represent your work and skills, it's something to always keep asking and improving. So, to make your graphic design portfolio stand out, focus on showcasing your unique style and expertise. Start with a clean, visually appealing layout that reflects your design aesthetic. Then highlight your best and most relevant work, tailoring it to your target audience or niche. You should include a mix of projects to demonstrate versatility but ensure each piece has a clear purpose and context—explain your role, the goals and the outcomes. Even a senior-level portfolio doesn’t need to feature work for big-name brands or agencies. What truly matters is showcasing competence and attention to detail. Focus on demonstrating strong organization, seamless usability, thoughtful typography and technical precision. These elements highlight your ability to think critically and show that every detail serves a purpose. Senior designers often elevate their portfolios by including detailed case studies that offer deeper insights into their process and results. Incorporate strong personal branding, such as a cohesive color palette, logo or typography, to make your portfolio memorable. It's worth spending time on getting this right because it has to represent you and it has to help you use storytelling to engage anyone who views your portfolio, walking them through your design process and problem-solving approach. Don't be afraid to add a personal touch. This could include a brief introduction about yourself, your design philosophy and what drives your creativity. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Why trust Wix’s experts? This article was written by Wix’s in-house experts, who bring years of experience helping designers and creatives build visually striking and effective portfolio websites. Every tip, template suggestion and example is drawn from real Wix projects, designed to help you showcase your graphic design skills clearly and attract the right opportunities. At Wix, we’ve helped millions of creators build professional websites that reflect their unique style and talent. Our team stays on top of design trends, ensuring the guidance we provide is practical, actionable and rooted in real-world industry insights. You can trust this blog as a reliable resource to guide you throughout your graphic design portfolio journey, from inspiration to launch. Graphic design portfolios FAQ How do I start a graphic design portfolio? There are many ways to start your portfolio. First, we recommend collecting together your design examples and establishing a theme for how you want to showcase it. Think about who you want to see it, and why. Is it more personal or professional as this can affect the theme and design. Next you'll want to choose a portfolio website builder, like Wix, which can help you take your portfolio from start to finish, and help you be able to find ways to promote it if necessary. What should a graphic design portfolio include? A graphic design portfolio should first include a well-curated selection of your best work that showcases your skills, creativity, and versatility as a graphic designer. Other specific elements or sections it should include are - Introduction/About Me Work samples: a. Branding and Logo Design b. Print Design c. Digital Design d. Illustrations (if applicable) e. Typography f. Motion Graphics (if applicable) g. UI/UX Design (if applicable) Project descriptions Design process (optional) Contact information Testimonials (optional) Resume/CV Online presence Regular updates with new work and projects What to remember when creating a graphic design portfolio for University? Showcase your best work: Always go for quality over quantity. Not sure what's your best work? Ask a lecturer or course tutor to help you choose. Include a variety of projects: Don't be afraid to show of your diverse skills and interests. Clearly explain your design process: Show your thought process, not just the final product. Include techniques, design styles and tools used. Gather feedback before publishing: Ask your fellow students and course professors to review your portfolio. How many projects should I included in a graphic design portfolio? Aim for 8-12 projects showcasing your best and most relevant work, highlighting your range of skills and specific strengths. How detailed should project write-ups be? Project write-ups should be concise yet informative. Provide context, highlight design decisions and emphasize the impact of your work. Should I include personal projects or only client work? You can both personal projects and client work because it will help demonstrate your versatility as a graphic designer, while highlighting your passions. It's good to show your personal style, balanced with your professional experience. How often should I update my portfolio? Here's a potential update schedule to follow: 1. Every 3-6 months 2. After completing significant projects 3. Before job applications 4. When learning new skills What are some common mistakes to avoid in a design portfolio? Some common mistakes to avoid with your portfolio include: Overcrowding with too many projects Including outdated or low-quality work Lack of context or project descriptions Poor organization or navigation Inconsistent presentation style Slow-loading or non-responsive website Typos or grammatical errors Overuse of design trends Not showcasing process Ignoring mobile optimization Should I include testimonials or client feedback? It can be a good idea because it helps build credibility, showcase your professionalism, demonstrate your ability to satisfy clients, highlights your strengths and skills and builds trust. How do I present collaborative projects in my graphic design portfolio? To present collaborative projects in your portfolio: 1. Clearly state your role 2. Highlight your specific contributions 3. Explain the team dynamic 4. Show before and after (if applicable) 5. Describe the project challenges and solutions 6. Include team member credits 7. Showcase final outcomes 8. Explain your learning experience 9. Use "we" for team efforts, "I" for personal tasks 10. Include any leadership roles you may have had

Ready to let your work shine? Build your portfolio →  Finding the best portfolio website name can be tricky. You want something that sticks, shows your style, and makes your professional portfolio easy to find and remember. A good name can help you stand out and get noticed by the right people. TL;DR: creative portfolio names The right portfolio name sets the tone before anyone even clicks. This guide shares creative portfolio name ideas and tips to pick one that shows your style. Find inspiration for artists, designers, writers and other creatives, for a personal site, client-facing portfolio and more, and choose a name that’s original, memorable and true to your vision. Naming your portfolio just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Top features of a great creative portfolio name Why it matters Authentic to you Reflects your personality, creative style or professional identity Easy to remember Makes it simple for clients or collaborators to recall and revisit Search-friendly Helps people find you online more easily Flexible for growth Leaves room to evolve as your work or business expands Distinct from others Avoids confusion and helps you stand out in a crowded creative space Aligned with your brand Supports your tone, niche and the kind of work you want to be known for 80+ portfolio name ideas to get you started Unique portfolio names Catchy portfolio names Professional portfolio names Location-based portfolio names Modern portfolio name ideas Timeless portfolio names Clever portfolio names Funny portfolio name ideas Unique portfolio names 1. Creative Odyssey 2. Artful Trends 3. Visionary Escapes 4. Design Delights 5. Aesthetic Adventures 6. Imaginative Soirées 7. Visual Fusion 8. Creative Chronicle 9. Art Gala 10. Inspiring Affairs Learn how to make a portfolio Catchy portfolio names 1. PortfolioJoy 2. Vision Bliss Designs 3. Image Fables 4. Design Carousel 5. Savvy Creations 6. Showcase Bonanza 7. Eye-Catching Portraits 8. Visual Nectar 9. Creative Gaiety 10. Epic Art Events Many of these would work great for a writing portfolio , for example. Professional portfolio names 1. Elite Designs Portfolio 2. Creative Craftsmen Studio 3. Visionary Excellence 4. Artistic Gurus 5. Precision Portfolios 6. Design Guild 7. Creative Connoisseur Studio 8. Professional Creations 9. Visual Creators 10. Executive Artworks Find out: Does a portfolio have to be a website? Location-based portfolio names 1. [City/Neighborhood] Art Curation 2. [City/Region] Elegance Portfolios 3. [City] Visual Gatherings 4. [City/State] Designs & Traditions 5. [City/Neighborhood] Showcase Bites 6. [City] Visual Canvas 7. [City/Region] Artful Feasts 8. [City/State] Imaginative Engagements 9. [City/Neighborhood] Vision Pleasures 10. [City] Art Connections Modern portfolio name ideas 1. Urban Art Experience 2. Creative Chic Studio 3. TechArt Designs 4. Trendy Visual Treats 5. Digital Imaging Delights 6. Edgy Art Events 7. Modern Creative Co. 8. Art Innovation Hub 9. CyberVisions Studio 10. Trendy Designs Gatherings Timeless portfolio names 1. Classic Artistry 2. Time-Honored Designs 3. Heritage Visuals 4. Art Classics Collective 5. Vintage Venue Creations 6. Nostalgic Art 7. Traditional Design Treats 8. Art Legacy Studio 9. Evergreen Creations 10. Ageless Expressions Clever portfolio names 1. Artful Finesse 2. Creative Charades 3. Portfolio Brainwaves 4. Visionary Enigma 5. Savvy Design Solutions 6. Witty Art Networks 7. Crafty Creations 8. Design Twist Studio 9. Portfolio Brainstorms 10. Artistic Enchantment Funny portfolio name ideas 1. ArtComedy 2. Laughable Designs 3. Visual Belly Chuckles 4. Chuckle Creations 5. Giggles Gatherings 6. Funny Art Fables 7. Laugh Lines Studio 8. Whimsical Visuals 9. Grin and Graphics 10. Chuckle Creations Examples of great portfolio names The Paper Bakery This eye-catching portfolio portrays a business that specializes in customized design branding and paper goods. The portfolio name brings a fun and unique twist of wording to its brand, making it clear to the public that they are a creative and approachable brand to work with. Chipie Design This design studio focuses on helping small businesses grow their brand. The portfolio name gives off a jolly feeling to clients and focuses on creating a friendly, professional brand image. Run Wild  This design portfolio uses its adventurous and exciting name to showcase their high level of creative expertise, depicting that anything clients demand, is possible to create. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. How to choose the right portfolio name Choosing the name of your portfolio involves thoughtful consideration. Follow these tips to make an informative but professional decision that will better help portray your portfolio and brand. 01. Consider your target audience Understand your target clientele and tailor your name to appeal to their tastes and preferences. For example, if you’re targeting a corporate audience, you might choose a more professional-sounding design portfolio name than if you’re targeting a younger, more creative crowd. All of this should be taken into account when creating an online design portfolio . For a professional portfolio, consider using your own name. Options include: First and last name (e.g., firstnamelastname.com) for a simple, professional choice that also helps with SEO Initial and last name (e.g., jsmith.com) if your full name is long or difficult to spell Name with a specialty (e.g., jsmithdesign.com) to make it clear what you do 02. Consider your brand identity Showcase your desired brand image in your portfolio name, whether it's high-end, casual, or a unique niche. If your portfolio specializes in a specific industry or style, like if you have a fashion portfolio or a portfolio that caters towards food and restaurants, you should consider incorporating it into your portfolio name as it could be a smart choice for branding purposes. Learn more: What to include in a portfolio 03. Be creative Embrace creativity to make your portfolio name stand out and be memorable. This might mean a lot of brainstorming, combining words and working with a website name generator  for further inspiration when choosing a name for your online portfolio website . Consider these creative techniques: Use descriptive words that reflect your creativity and the type of work you do Play with puns, alliteration or rhymes to make the name more memorable Highlight your specialty or niche in the name (e.g., “Creative Chronicle” for a writer or “Aesthetic Integrations” for a designer) Learn more: How to make an architecture portfolio 04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name for your portfolio. Consider what appeals to them, and what doesn’t, and use that information to make an informed decision when coming up with a name for your portfolio website.  For more inspiration, check out these portfolio website examples made on Wix. Remember these additional tips: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration Stick to a name you won’t get tired of. Using your name as a brand can help focus your efforts. Consider a nickname for certain projects while keeping your professional name for others. Once you've chosen your portfolio name, you'll want to choose the best portfolio website builder to create your site. Explore these Wix portfolio templates to get started. Looking for a creative name for another business idea? Trucking business names Consulting business names   Real estate business names   Food truck business names   Marketing business names   Construction business name ideas   Boutique business name ideas   Photography business names   Craft business name ideas Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. Portfolio names FAQ Why is choosing the right name so important for my portfolio? Choosing the right name for your portfolio is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive the services reflected in your portfolio. A memorable and relevant name can contribute to the success and growth of your portfolio. Should I think about scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your portfolio name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my portfolio name in the future? While it's possible to change your portfolio name in the future, it's generally better to choose a name you can commit to for the long term. Changing a portfolio name can be logistically challenging and may result in confusion among clients. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my own name for my portfolio? Using your own name for your portfolio is a personal choice. Some creatives opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial.

Start generating business ideas with the Wix Business Launcher →  When you started the process of launching your business, you likely gravitated to items on the checklist that sparked your creativity, such as perfecting a sales pitch or creating a business website . Other to-dos are less obvious and less enticing to complete, but just as important—sometimes even more so. In fact, one of those behind-the-scenes tasks is so important, it’s the very first step to take once you begin the launch phase: determining what type of business structure to use to start a business . This decision will affect nearly every aspect of your operation. Although it’s tempting to consider the selection a mere formality, it’s important to thoroughly research your options so that your venture is positioned for success. In this article, we’ll explore: Why does your business type matter? 12 types of business structures How to decide which type of business structure is right for you Still not 100% sure about your business idea? Use the Wix Business Launcher to evaluate your opportunities based on skill match and profitability. Simply chat with AI about your goals, skills and experience. The Wix Business Launcher will then use proprietary data to make personalized suggestions, plus give you all the market research up front. Get a launch kit as well, complete with all the Wix tools and earning strategies you need to get started right away.   12 types of business structures The four most common types of business structures are sole proprietorships, partnerships, corporations and LLCs. However, there are sub-categories within these classifications, as well as other types of businesses to consider. The types of businesses are determined by their organizational structure or business strategy. Each type of entity has its own advantages and disadvantages, especially in regard to accounting, taxes and liability. In this section, we’ll provide a detailed overview of each of the following types of businesses: Sole proprietorships Limited-liability companies (LLCs) General partnership (GP) Limited partnerships (LP) Limited liability partnership (LLP) C corporation (C corp) S corporation (S corp) Close corporation (CC) Public benefit corporation (PBC) Nonprofit corporation Cooperative Joint ventures 01. Sole proprietorships A sole proprietorship is the simplest and most affordable business structure because it involves fewer legal formalities. It is a non-registered, unincorporated business with a single owner who receives all profits but is also responsible for all debts and losses. Basically, all you need to do to start a sole proprietorship is to start doing business - whether you're a microbusiness or something bigger. Keep in mind that although the federal government doesn’t require sole proprietorships to take extra steps, your state or local government might. Sole proprietorships are pass-through entities , which means business owners claim profits on their personal tax returns. As a result, accounting and tax reporting are relatively straightforward and business owners only need to pay one set of taxes. On the flip side, sole proprietorships can be a risky option because legally, the owner bears complete responsibility for the activities of the business. So, if your sole proprietorship runs into legal or financial problems, your personal assets (such as your home and personal savings) could be at risk. That said, a sole proprietorship is likely a safe bet if your business doesn’t involve significant startup or operational costs and you don’t plan to involve other people in the business. This business structure is generally appropriate for freelancers, online store owners, personal trainers and consultants. If you want to start a side hustle or aren’t sure if your venture will be a full-time thing, you may consider starting as a sole proprietor. You can always change your business structure down the road if your company expands. For example, Pierre Omidyar started eBay as a sole proprietorship in 1995 and incorporated it seven months later. 02. Limited-liability companies (LLCs) An LLC is one of the most flexible options for structuring your business as a hybrid between corporations and partnerships. This type of business combines the liability protections of corporations with the pass-through tax benefits and flexibility of a sole proprietorship. While owners are not usually personally responsible for the company's debts and liabilities, unlike corporations, LLCs do not file separate taxes. LLCs don’t offer stocks for employees or outside investors. Instead, they offer membership to individuals with an ownership stake. Members can manage the day-to-day business operations of an LLC themselves, or they can function more like a corporate board of directors overseeing the activities of non-member company directors and officers. Because there’s more opportunity to commingle member and employee roles, those involved in LLCs are exposed to more personal liability than those in corporations. The types of businesses that use the LLC structure vary from single-person businesses to massive companies. Forbes, Deloitte and Kind are just a few prominent examples of LLCs. Read more: How to start an LLC Check out this website template here. Partnerships As the name implies, a partnership is an arrangement between two or more people to start a business together and oversee business operations. Forming a partnership is a simple way to share the profits and liabilities that come with owning a company. As with a sole proprietorship, a partnership doesn’t require you to set up a separate legal entity, which makes it easier and less expensive to get started. Also like sole proprietorships, partnerships are pass-through entities; profits are simply distributed directly to individual partners and taxed as personal income. Partnerships aren’t one-size-fits-all—there are three different types and each has different characteristics, advantages and disadvantages. Whichever form your business takes, it’s wise to create a partnership agreement that clearly outlines roles, responsibilities and profit-sharing formulas. 03. General partnership (GP) If you plan to run a business as a true partnership in which you share the responsibilities, gains and risks evenly with your partners, a general partnership is right for you. Each partner has an equal say in legal decisions and daily operations and all members share equally in both profits and losses. That equality extends to liability. All partners bear equal responsibility for debts and legal problems, even if one single partner is the direct cause. If a partner leaves, the entire enterprise could dissolve. Professional service companies with two or more founders, such as architectural firms or ad agencies, are often a good fit for general partnerships. Companies that require pooled startup capital to launch, such as restaurants or art galleries, also tend to form GPs. Check out this Wix template here. 04. Limited partnerships (LP) A limited partnership involves a general partner who typically runs the business and assumes all liability as well as a limited partner (a.k.a. a “silent partner”) who contributes capital but doesn’t participate in day-to-day operations. Silent partners typically earn a proportional share of profits and their liability is limited to their initial investment in the company. Because LPs are easy to set up and dissolve, they are especially useful for short-term projects that require significant investment. For instance, film productions often operate as LPs in which the studio is the general partner and the investors are silent partners. The LP business structure can also be useful for real estate projects, private equity firms and small businesses that require significant investment. Check out this Wix template here. 05. Limited liability partnership (LLP) In an LLP, each partner has limited liability for the company’s impact and activities, even if they have an active role in managing the business. Each partner benefits from a simple profit-sharing plan while enjoying protection from debts and liabilities held by the company as a whole. Rules for forming an LLP vary from state to state. In some locations, only specific professions requiring licensure can form LLPs, such as doctors, accountants and financial advisors. LLPs enable professionals to share overhead costs and profits, without being subject to malpractice claims levied against another individual in the group. Check out this Wix template here. Corporations If you form a corporation , your company exists apart from you. It is a separate entity with its own governance, taxation and liability. Because individuals can’t be held personally responsible for a corporation’s impacts, actions or debts, the structure significantly reduces the potential risk for owners and investors. The tradeoff for this protection is complexity. There are more record-keeping requirements and regulations governing corporations than other types of business. Corporations involve a significant amount of administrative overhead, regardless of the company’s size and corporation type. 06. C corporation (C corp) A C corporation is the type of company you likely associate with the word “corporation.” It’s a legally constructed entity that has a board of directors who are responsible for guiding business decisions. C corps are subject to corporate income tax on profits, meaning that the company is taxed as an individual entity and its individual employees and shareholders are taxed on their personal income. If you want your company to go public and sell shares on a stock exchange, then a C corp is the way to go. Many publicly traded household names like Apple or Target are organized as C corps. C corps can also issue stocks without being publicly traded in order to raise capital for large initiatives. C corps are generally more complex to set up and manage than partnerships or sole proprietorships, but it’s much easier to transfer responsibility and ownership. The administrative burden may be worthwhile for companies with the potential to grow quickly and scale globally right away. Check out this Wix template here. 07. S corporation (S corp) An S corporation is something of a hybrid business type. S corps are separate legal entities, with all the structure and governance that C corps entail. But like sole proprietorships and partnerships, S corps offer pass-through taxation, enabling shareholders to claim business profits on their personal income taxes. As a result, S corps largely avoid the double taxation that C corps face. Companies must meet specific criteria to qualify as S corps. Among them: In most states, S corps are limited to 100 shareholders. This makes it more difficult to raise capital through the sale of stock than C corps. Shareholders of an S corp must reside in the U.S. S corps can have only one class of stock, with every shareholder receiving the same voting rights and access to dividends. By contrast, C corps can offer different classes of stock that give preferential treatment to some shareholders’ votes and offer different dividend benefits. Check out this Wix template here. 08. Close corporation (CC) Because they aren’t publicly traded, close corporations (a.k.a. “privately held companies” or “family corporations”) operate under looser governance and reporting rules than other corporations, giving shareholders flexibility and control akin to a partnership. Shareholders are limited in number and are typically family members, employees and others directly involved in the company. This structure allows shareholders to have greater control and flexibility in managing the company, similar to a partnership. While this format is typically associated with smaller businesses, close corporations are also well-suited to larger companies that need the structure of a corporation while maintaining family or private ownership. The Publix supermarket chain and Kohler manufacturing company are examples of large privately held corporations . Check out this Wix template here. 09. Public benefit corporation (PBC) A public benefit corporation designation is supplemental to a company’s primary business structure and doesn’t affect its federal tax status. Depending on where they’re located, C corps, S corps, CCs and co-ops can qualify for PBC status. Also known as “benefit corporations,” PBCs publicly commit to balancing the pursuit of profit with acting in the best interests of society and the environment. Keep in mind that this business structure is distinct from the Certified B Corp credential, which is a separate designation that companies can get from the nonprofit organization, B Lab. Therefore, your company can be a benefit corporation without being a Certified B Corp. For example, Warby Parker is a C corp with a PBC designation and a B Corp certification. That means that it is a publicly traded company that prioritizes social and environmental objectives over shareholder profits. Its B Corp status means that B Lab has verified that it meets its standards of social and environmental impact. Check out this Wix template here. 10. Nonprofit corporation Nonprofit corporations are technically considered corporations because they are required to file articles of incorporation with the state where they're registering. But in almost every other respect, non-profits have little in common with the average company. Even compared with a B corp, nonprofits have a very different structure and purpose. A B corp can still earn a profit and pay its shareholders, whereas nonprofits don’t have shareholders and don’t have to pay dividends. Instead, proceeds are reinvested in the organization. Organizations must satisfy a number of criteria to earn nonprofit status. But once established, nonprofits are exempt from paying federal income taxes and eligible to seek grants and other donations. Well-known nonprofits include the Sierra Club and Habitat for Humanity. Likewise, local cultural institutions, churches and charities are almost always organized as nonprofit entities. Get inspired by nonprofit website examples . Check out this Wix template here. 11. Cooperative Like nonprofits, cooperatives (a.k.a. “co-ops”) are technically corporations, but they have unique characteristics that set them apart. A cooperative is owned by its customers, its employees or both. There are no shareholders or stocks. Like an S corp or a partnership, profits are taxed solely as personal income. Crucially, no owner has a disproportionate ownership stake. Whereas executives of a traditional corporation might hold more shares than a front-line worker each member of a cooperative has an equal say. Employee-owners are deeply invested in the success of the company and are often additionally motivated by socially conscious business goals. Because of that arrangement, decision-making within a co-op can be slow, and reaching a consensus can be challenging. Traditional funding sources like bank loans and venture capital may be harder to come by, so co-ops may encounter cash-flow issues as they grow. Outdoor retailer REI is one of the most famous examples of a consumer cooperative, with customers paying a one-time membership fee to access annual dividends. One of the largest worker-owned co-ops, Cooperative Home Care Associates, provides home health care in the New York City area. Check out this Wix template here. 12. Joint ventures If you’re joining forces with other businesses to collaborate on a specific project or task, you can make your strategic partnership official with a joint venture arrangement. Formalizing the relationship ensures that your business retains its independence while benefiting from the resources of other participants. Joint ventures can help you and your partners move more quickly on urgent initiatives than if you were to handle them alone. It’s critical to plan beforehand to ensure that roles and responsibilities are clear. Negotiate your share of the costs and liability for the project, and spell out a clear exit strategy in advance. Otherwise, if the project stalls or falls apart, you may find it difficult to end the venture without significant legal costs. Any type of company can be involved in a joint venture: C corps can partner with nonprofits on a charitable initiative, for example, and an LLC can establish a joint venture with a partnership. A C corp can also do the same with a nonprofit. For example, when the global pandemic began in 2020, diagnostic testing firm Renalytix AI formed a joint venture with Mount Sinai Health System called Kantaro Biosciences to develop COVID antibody test kits. Why does your business type matter? Your business type (a.k.a. “business structure” or “ business entity ”) is the legal blueprint for creating and running a business. Your chosen business structure determines company ownership, profit distribution, decision-making power, regulatory requirements and taxation. Beyond these high-level parameters, the structure of your business affects many aspects of day-to-day operations, such as administrative overhead, record-keeping and tax planning. Banks and investors may look at your business structure when deciding whether to give you a loan or other financing. And if your company runs into legal or financial trouble, your business structure determines who’s responsible. In short, the type of business structure that you choose impacts the organizational structure of your company  at every level. Therefore, it’s crucial that you think carefully about this decision and ask your financial advisor, attorney or accountant to weigh in. Professional associations, local chambers of commerce, networking contacts and business mentors can also provide guidance on the matter if you can’t afford to hire someone at the moment. Although you can convert your business from one entity type to another if circumstances change, the process to do so can be costly and time-consuming. It’s therefore better to launch your business with a structure that will accommodate all the growth and change you can foresee. How to decide which type of business structure is right for you To set up your business for long-term success and avoid future legal or financial issues, it's important to weigh the pros and cons of each business structure. Consider your business's unique attributes and goals, and research which structure aligns best with your vision. Specific considerations include: Startup costs, complexity and speed Establishing each type of business requires a different level of investment. For example, establishing a corporation or LLC requires paperwork to get started, whereas you can file your taxes as a sole proprietor without even registering your business in many states. Tax implications The type of business you establish will have significant implications for your taxes. While requirements vary at the state and local level, these general tax categories apply: Pass-through tax status : Sole proprietorships, partnerships, S corps, LLCs and co-ops have pass-through status. As noted above, that means business owners claim the business’s profits on their personal tax returns. Double taxation : Double taxation occurs when a company’s profits are taxed at both the corporate and personal levels. C corps are taxed as independent entities, while their shareholders and employees are additionally taxed on their personal income. Closed corporations, B corps and cooperatives are subject to corporate tax unless they also file for S corp status. Tax exempt : Nonprofit organizations are exempt from taxation, but their employees are still obligated to pay income taxes.. For complete, up-to-date information about the tax implications of your business structure, refer to the IRS website . Liability Your exposure to risk is a key consideration when deciding what type of business to establish. Selecting a business entity that shields your personal assets is wise if you’re entering a volatile marketplace, expect margins to be thin, need major capital investment or provide professional services subject to malpractice claims. Fundraising Some types of businesses allow other individuals or institutions to invest in your business as partners or shareholders, while others do not. If you already have other stakeholders on board, or plan to add them in the future, you’ll need a business structure that accommodates their involvement as well as a structured fundraising website to collectively gather funds from. Additionally, if you plan to seek funding from banks and business lenders, they may require you to establish a more formal business structure than a sole proprietorship or partnership. Similarly, proof of nonprofit status is often a requirement for mission-based organizations that seek grants and major donations. Purpose vs. profit If your business or organization has a mission beyond generating revenue, you may decide to establish a structure that formalizes those priorities. By design, B corps and co-ops must balance profit-making with social and environmental goals. Purpose-driven entities may qualify for targeted investment opportunities, grants and government programs. Local and state laws While business structures are defined in part by federal taxation rules, state and local regulations also play a major role in determining how your company can operate and which entities are available. For example, some states require a formal registration process for partnerships and not all states recognize close corporations. Research your options carefully to understand the regulatory, liability and tax implications of the structure you establish. Business types and entities FAQ What are the most popular business types? Sole proprietorship: Simple and easy to set up. Partnership: Owned by two or more people. Limited Liability Company (LLC): Combines liability protection with tax benefits. Corporation: Ideal for larger businesses seeking investment. Franchise: Pre-established brand and business model. What is the easiest business type to start? Sole Proprietorship is the easiest business type to set up. It requires minimal paperwork, often only needing a local business license. You have complete control and profits are taxed once at your personal income level. This simplicity makes it ideal for individual entrepreneurs starting out. What's a Zebra company and how does it differ from a Unicorn? Zebra company is a term used to describe businesses that are both profitable and have a positive social impact. Unlike Unicorns, which are startups valued at over $1 billion and often prioritize rapid growth over profitability, Zebras focus on sustainable growth, fair practices and solving real-world problems. Zebra companies strive for a balance between profit and purpose, often operating in sectors like healthcare, education, or sustainability. They're characterized by their black and white approach – representing a balance between profit (black) and social impact (white). What is a Teal organization? A Teal organization is a concept introduced by Frederic Laloux , representing the most evolved organizational structure. Teal organizations are characterized by self-management, wholeness, and evolutionary purpose. They typically have no formal hierarchy, with employees having autonomy to make decisions. These organizations view themselves as living entities with their own evolutionary purpose, beyond just profit-making. b

Turn your ideas into a website you love with Wix →   Building your own website is an important part of connecting with your organization’s supporters - it’s the foundation of your NGO’s online presence. A well-designed and professional website not only increases your fundraising potential and outreach efforts, but conveys trust and credibility, too. In this article, we provide a seven-step guide on how to design and how to make a website for nonprofits (whether that's a church, school website , a fundraising website or something else), as well as the primary elements to include. Learn more: How to make a church website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a nonprofit website Building a nonprofit website starts with choosing a user-friendly platform like Wix, defining clear objectives and designing a visually appealing layout. Add a memorable logo, compelling content and a domain name that reflects your organization. Optimize for SEO, make your site mobile-friendly and accessible. Include donation buttons, volunteer forms and contact info. Key takeaways for how to create a nonprofit website: Use a user-friendly platform like Wix to simplify website building. Set clear goals to guide design, content and calls-to-action. Create a clean branded layout with a memorable logo. Optimize for SEO, mobile and accessibility to reach more people. Include essential features like donation buttons, volunteer forms and contact info. How to create a nonprofit website Choose a platform Define your objectives Design your layout Create a logo Incorporate the right content Establish a domain name Optimize for SEO Make your site mobile friendly Consider accessibility 01. Choose a platform As a nonprofit employee, you likely want to spend your time bettering your community— not necessarily sifting through the variety of website builders on the market. And given your rigid budget, you may be tasked with designing your organization's website yourself. For this common reason, website building platforms such as Wix offer customizable nonprofit website templates with user-friendly interfaces. Learn more: Wix vs Squarespace , Best nonprofit website builders You can create a unique and professional website that incorporates all the necessary features, such as secure donations, volunteer sign up forms and free, unlimited hosting . This spares you from having to spend additional money on external hosting and allows you to save your organization’s funds for directly servicing your community. Learn more:  Is Wix free? It also makes sense to opt for a platform that is build with the highest standards of website security in mind to ensure that your data and that of your site visitors is always protected. No matter how many visitors your site gets, you need to know that your site is always live - reliability and high uptime is crucial to the smooth functioning of your website at all times. Learn more: How much does a website cost , how to make a donation website This also includes a site that is optimized for performance - think fast page speed and load times. That way your website is always fully accessible for your cause and organization. Waste no time and create your site from start to finish with Wix's website builder . 02. Define your objectives Creating a successful nonprofit website starts with clear objectives. Before diving into design or content, ask yourself: What do you want the site to achieve? Whether it’s increasing donations, recruiting volunteers or boosting event participation, defining your goals will guide every page, feature and call-to-action. Think of this as the foundation for your entire site. A focused website not only serves its purpose better but also saves you time and effort. For example, if your goal is to grow donations, prioritize a prominent “Donate Now” button on the homepage. Include stories and images that show the impact of contributions to inspire action. If your aim is to recruit volunteers, make the volunteer sign-up form easy to find and include clear descriptions of available roles and opportunities. Aligning your site’s design and content with your objectives creates a seamless user experience that encourages visitors to take action. Your objectives also shape your content. Want to build community? Highlight success stories and testimonials. Need to educate your audience? Share blog posts or resources that showcase your mission and impact. When your goals are clear, creating a website that connects with your audience and drives results becomes straightforward. Empower your nonprofit with a site that truly reflects your mission and inspires action. 03. Design your layout This step involves choosing your color palette and planning how visitors will navigate your site. Your website should be visually appealing and easy to navigate, so consider the user experience when designing your layout. Use color and images to make your website aesthetically pleasing and engaging - a primary component of enticing people to continue exploring for longer. Before you begin, establish S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant, and Timely) for your website. These goals will guide your design choices to ensure every element aligns with your nonprofit's objectives. For example, if your goal is to increase online donations by 20% in the next six months, you might prioritize adding clear, prominent donation buttons on the homepage and throughout your site. Gather all your website ideas and create a detailed sitemap to act as your guide. Ensure it reflects your S.M.A.R.T. goals by clearly organizing content to emphasize priority areas, such as programs, impact stories or upcoming events. This way, you won’t forget any of the essential components, including an easy-to-locate menu bar on each page. It’s important that visitors can easily jump back to the homepage from wherever they are on your website. A simple way to accomplish this is to include your logo on every header that acts as a button back to your homepage. Learn more: How to design a website with AI , Nonprofit website examples 04. Create a logo A logo is an essential visual component that captures the look and feel of your organization. If you don’t have one already, use a logo maker to help design an emblem that perfectly fits your NGO. The feeling, emotion and your overall cause should be conveyed when people see your logo, so choose your colors and image wisely. For example, many environmental conservation nonprofits incorporate shades of green, like Sierra Club . In this case, the same shade of green is also featured throughout Sierra Club’s website to match their overall tone and persona. Be sure that the colors on your website match your logo colors and are kept consistent throughout each page to ensure continuity and visual appeal. 05. Incorporate the right content User experience design, also known as UX design, is the process of designing an accessible and simple to navigate website. The layout should be logical and provide effortless flow. This means finding a balance between navigation, imagery and text— one shouldn’t overwhelm or take away from the other. Once you’ve built your website structure, you can start filling it in with content and imagery. All text should be written in an easily skimmable font and color, and use images to break up large paragraphs. In addition, don’t forget to incorporate white space — areas without any text or images at all. This helps balance the components on a page and keeps them from feeling overcrowded. Think about other features or pages to add to your site. Forums can be a great way to build a community - check out these forum builders for more information. 06. Establish a domain name Your website’s domain name should be unique and memorable and most likely will include the name of your organization. You’ll also need to decide which domain extension you want to follow your URL, such as .com or .org. While 54% of all websites worldwide use .com, NGOs primarily use .org to convey to the public that they are indeed a nonprofit organization. A personalized domain is essential because it will improve your website’s credibility to both the public and to search engines. People who are interested in donating their money or time to a cause they believe in want to know the organization is legitimate — and a strong domain name helps convey this. To show the difference between strong and weak domains, let’s use an imaginary organization called Association for Better Mental Health as an example. They’ve come up with the following domain name options: associationbmh.com associationforbettermentalhealth.org abmh.org Using one full word followed by the first letters of the remaining words can be confusing and appears a bit jumbled to potential visitors, like we see in the first example. Spelling out the entire name of the NGO makes the domain far too long, which can be seen in the second option. In general, NGOs with longer names are better off using an acronym in its domain to keep it short and easy to remember. In this example, the third domain name is the strongest because it follows this model and utilizes the .org domain extension. 07. Optimize for SEO Before you make your site live, set it up for success. A key component is ensuring search engines know the value of your website — and that means incorporating SEO strategies, AKA search engine optimization, throughout your content. Optimizing for SEO is a multifaceted process that requires incorporating the right keywords and valuable, up-to-date content throughout your site. That way, when people search for keywords related to your organization, your website will appear on the search engine results page (SERP). Keywords refer to words or phrases that people commonly search for on Google and, therefore, will be strategic to include in your website content. Choosing primary keywords using a free or paid SEO tool is a great place to start. For example, a nonprofit whose mission is feeding homeless people in Detroit, MI could consider some of the following keywords: Soup kitchens in Detroit Volunteer in Detroit soup kitchen Feeding the homeless near me Feeding the homeless Once you’ve gathered a list of relevant keywords, use an SEO tool to compare search volumes, which refers to how many people search for a keyword in a month. This will help determine which ones will be most strategic to include on your website. If you’re new to this process, you can get started by taking advantage of an SEO tool like Wix SEO to get a personalized plan for your website. This free solution guides you through each step and will help you get your website ranking on Google by: Helping you determining which keywords to use Providing tips on how to best structure your content Showing you how to best incorporate SEO titles and meta descriptions Integrating with Google Search Console However, depending on your website goals, it may be worth investing in an advanced SEO tool, such as Ahrefs or SEMRush . Both of these programs provide detailed analytics and capabilities to take your SEO to the next level, including: In-depth keyword analysis Comparison of keyword ranking on Google Backlink profiles of your competitors View your best performing pages Domain analysis Don’t forget about managing your off-page SEO, either, including social media and mentions in the form of backlinks from other websites. 08. Make your site mobile friendly As of April 2021, over 50% of all internet use comes from cell phones and tablets. This prompted Google to implement mobile-first indexing , a process in which website ranking is predominantly determined on how sites appear on mobile devices, not on desktop computers or laptops. Therefore, a user-friendly and readable mobile nonprofit website is just as crucial, if not more so, than your desktop version. It’s important to make sure that you invest in mobile website design to provide an easy-to-navigate experience for those viewing your site on smaller screens. Choose a website builder that includes a fully-optimized, built-in mobile version with every template option, like Wix. You can also take advantage of the following tips to help optimize your organization’s mobile web design: Use large, easy to read text and buttons Utilize a hamburger menu (the three horizontal lines indicating a sidebar menu) with limited page options Adjust images so they better fit a smaller screen Use suitable background colors or patterns that don’t overwhelm the screen Incorporate simple animation Include a Back to top button at the bottom of the page Pro tip: Wix Tomorrow offers meaningful learning and creating experiences at every stage of a young learner’s web creation journey, from creating a first website, to learning industry-standard skills, to making real-world impact with hands-on projects. 09. Consider accessibility Making your nonprofit website accessible ensures everyone, including people with disabilities, can connect with your content and services. It’s also a smart move—accessible websites rank better on search engines, attract more visitors and can boost support for your cause. Start by designing your site with accessibility in mind. Many website builders, like Wix, offer tools to help you meet accessibility standards with ease. Here are some practical steps to improve accessibility on your nonprofit website: Add descriptive alt text to all images and multimedia elements. Use captions and transcripts for videos to support users with hearing impairments. Choose colors with strong contrast to improve readability. Design for keyboard navigation to assist users who can’t use a mouse. Label form fields and error messages clearly for smoother interaction. Use ARIA (Accessible Rich Internet Applications) labels to improve screen reader compatibility. Structure your content with headings and subheadings for easier navigation. Need a landing page for your nonprofit? Start creating your free landing page  with Wix and share your nonprofit’s mission with the world. What makes a great nonprofit website A great nonprofit website focuses on features that engage visitors and drive action. These top five elements are essential for connecting with your audience and supporting your mission: Feature Purpose Clear mission statement Quickly communicates purpose and inspires trust Donation button Encourages contributions and support Volunteer sign-up form Makes it easy to get people involved Contact info Builds credibility and allows communication Events calendar Promotes upcoming activities Primary elements of a nonprofit website Before you begin the process of learning how to create a nonprofit website, look at these examples to understand the necessary features for this type of website . By implementing these strategies and incorporating some or all of the elements listed, your website will easily match the intent of visitors, prompting them to spend more time exploring. Let's take a look at three examples: 01. Michigan Alliance for Justice in Climate This nonprofit website uses a three-page menu bar to anchor its page, allowing visitors to navigate through the site. In addition, bright, eye-catching colors, large font as well as an abundance of whitespace make the content visually appealing and easy to read. This website also features: Clear mission statement on the homepage   “The Michigan Alliance for Justice in Climate (MAJIC) is a community of individuals and organizations centering racial equity, social justice, and systems change in climate activism.” Call-to-action (CTA) button prompting visitors to take initiative Take Action, Learn More, Join Us Contact information, including links to social media Reach Out form, plus Facebook, Instagram, and Twitter icons at the footer Explanation of their work, projects and services - as well as its importance to the community "The MAJIC family is built out of a network of groups and movements united by the shared vision of sustainable, cooperative, regenerative communities.” Learn more: What is Wix for nonprofits? & how to create a petition website 02.   The Wood County Humane Society This nonprofit website illustrates the importance of creating a seamless user experience. They do this by providing multiple entry points to the same page. For example, their menu bar features an About section and their top fold features their mission statement followed by a Read More  button that, when clicked, takes visitors to the same   page. This is essentially like offering more than one door to the same room.   Other helpful elements on this website include:   Newsletter sign up form With the CTA “Join our pack” List of upcoming events Subpage under Get Involved takes the viewer to a calendar view Volunteer sign-up form Intuitively found under Get Involved Annual reports for the last seven years Organized under the About page Learn more: How to make a nonprofit website for free 03.   The Center for Clean Air Policy (CCAP) Another crucial component to a nonprofit website is a well-designed logo that matches the look and tone of your site. CCAP incorporates their logo colors throughout their website to unify their design. In addition, the imagery and sans serif font match perfectly with the political tone of this organization. They’ve also included: Blog to share news and relevant content A feed in the middle of the homepage shows the three most recent articles Short bio and pictures of key players within the organization   Found under Our Team Easy-to-locate donation button The light blue Donate button matches CCAP’s logo color, helping it stand out on the top menu Learn more: What is Wix Donations? Want to see what others are saying about Wix? Check out our Wix reviews  to read real stories from users. How to create a nonprofit website FAQ Does a nonprofit have to have a website? It is highly recommended for a nonprofit to have a website. A website is an essential tool for connecting with your community, raising awareness about your cause and attracting new donors. It can play a key role in your nonprofit marketing efforts . What should a nonprofit website include? A nonprofit website should include the following information: A mission statement that describes the purpose of your organization Information about your organization's history and work A list of your organization's programs and services A way for visitors to contact you A way for visitors to donate to your organization How much does it cost to make a nonprofit website? Start building with Wix and you can create one for free, or opt for a paid plan which start from $19 a month. If you choose to have your site professional developed and designed, you could pay anywhere from several hundred to several thousand dollars. What's the best website builder for nonprofits? Before deciding this it's worth considering all the features and functionality that make a good website builder for nonprofits. Customizable templates for a nonprofit are a big plus, as is payment systems and the ability to accept donations. You'll also want robust web infrastructure — advanced security, reliable hosting and strong website performance. What should a nonprofit website look like? A non-profit website should be clean and professional, reflecting the organization's mission. It should feature a clear call-to-action, like a "Donate" button, and include essential information like the organization's story, impact statistics and ways to get involved. Visually appealing design and testimonials can help build trust and connect emotionally with visitors.

Ready to share your ideas with the world? Start your blog → Starting a nonprofit blog is akin to establishing an online journal, chronicling your impactful journey within the world of charitable endeavors. It serves as a space where you can share your experiences, insights and occasional challenges with a supportive community of fellow advocates. Learning how to create a blog  not only facilitates connections with like-minded individuals who understand the intricacies of nonprofit work, but it also becomes a valuable platform to document significant moments and achievements toward making a difference. And with the help of a free website builder , you can launch your blog quickly without needing advanced technical skills. If you have stories to share, advice to dispense, are starting a business  or a desire to celebrate the triumphs and hurdles of your nonprofit work—consider launching that blog. Here are steps to guide you in getting started. Ready to get started? Learn how to make a website with this easy guide. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why start a nonprofit blog? A nonprofit blog connects you with fellow advocates in an online community for support and camaraderie. Share your unique nonprofit experiences - challenges, victories and lessons learned - to inspire others. Offer practical advice and innovative approaches gained from your insights. Cover nonprofit topics like fundraising, engagement, measurement and growth. Share stories of overcoming obstacles and pursuing goals to empower others in the nonprofit realm. Learn more: What is Wix for nonprofits? and nonprofit website examples How to start a nonprofit blog in 6 steps Ready to start making a website  and begin your nonprofit blog? Here's a simplified roadmap covering six important steps: Choose your blogging niche Select a blog maker Decide on your nonprofit blog’s name Plan, write and publish your blog content Promote your nonprofit blog Monetize your nonprofit blog 01. Choose your blogging niche  Select a specific blog niche  within the nonprofit sector to create focused and valuable content that resonates with your target audience. Align your chosen niche with your interests, expertise and the needs of your community. Focusing on a niche allows you to establish yourself as an authoritative and trusted source within the nonprofit blogging community. Here are five nonprofit-related blog niches and potential blog examples : Fundraising strategies and success stories Community engagement and impact measurement Nonprofit leadership and organizational growth Social justice and advocacy Volunteer management and appreciation Learn more: What is Wix Donations? 02. Select a blog maker Picking the best blogging platform  is crucial for your nonprofit blog. Opt for a versatile blog maker  such as Wix , which provides reliable hosting  and advanced security infrastructure.  Ensure that the design of your blog  complements your brand aesthetics and caters to your niche audience. Personalize the design, layout and color scheme to create a visually appealing and consistent look. Choose a platform with a diverse selection of professionally designed blog templates  tailored for all blog types . Establish a recognizable identity through branding elements such as colors, fonts and a blog logo . Use a logo maker  to craft a professional logo that embodies your nonprofit identity. Learn more : Best nonprofit website builders 03. Decide on your nonprofit blog’s name Choosing a compelling blog name  and domain name  is pivotal for building awareness, credibility and connecting with your audience. Your nonprofit blog's name is the first impression readers have of your content, reflecting your blog's identity and creating an initial perception of your focus and personality. Consider using a   blog name generator  or exploring blog name ideas if you're struggling to find the perfect name. When selecting a domain name, ensure it reflects your blog's focus, values and niche. Keep it simple, easy to spell and memorable, avoiding complex words or lengthy phrases. Some examples of possible nonprofit blog names you could use: HelpingOthers.com VisionaryVista.net ChangeBlende.com InsightfulPath.org 3 examples of architecture business and blog names we love: AmFund : With a mission of “empowering worthy nonprofits by providing much-needed unrestricted funds”, the American Fundraising Association’s nonprofit blog includes both news and blog content. With topics like, “Worst Dates to Hold a Fundraiser” and “The Hierarchy of Donor Needs to Maximize Your Fundraising Efforts”, AmFund covers a range of blog ideas tailored to their audience.  WalkNRollin with Spina Bifida :  An organization dedicated to improving the lives of those born with Spina Bifida and or affected by other life-altering ailments, this nonprofit organization has an inspiring blog sharing real-life stories and helpful tips.  I’m No Plastic Girl :  Created to inform the public of the negative impacts that plastics have on the environment, this insightful nonprofit blog covers a range of topics and includes ideas on how to reduce plastic waste. This website also includes job postings and volunteer opportunities, connecting the community in tangible ways.  04. Plan, write and publish your blog content Valuable and engaging content is at the core of a successful nonprofit blog. Develop a content calendar to organize blog topics, publication dates and themes, ensuring consistency and planning ahead. Include evergreen content that remains relevant over time, attracting readers long after publication. Consider your specific audience—other nonprofit professionals—and address common challenges, questions and needs. Authenticity resonates with readers, so share personal experiences, anecdotes and lessons learned in your journey. Create various types of content, including guides, techniques and projects that nonprofits can implement. You can read more on how to write your blog posts  to craft the perfect content. When crafting blog posts, consider: Blog format : Use short paragraphs, bullet points and subheadings for readability. Blog post checklist:  Review for grammar, clarity and accuracy. Ensure well-structured content that adds value. Ideal blog post length : Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.  Compelling blog titles:   Create attention-grabbing blog titles  that accurately reflect content and pique readers' curiosity. You might also want to think about using AI to write blog posts and how to use an ai content generator to do it. 05. Promote your nonprofit blog Effective promotion is crucial for reaching a wider audience and building a loyal readership for your nonprofit blog and the overall blogosphere . Utilize various distribution strategies for promoting a blog : Search Engine Optimization (SEO):  Optimize blog posts for search engines using relevant keywords, meta descriptions and proper formatting, such as headings, to increase visibility.  Blog SEO  strategies are a great way to build organic traffic to your blog. “Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with schema integration, delving into niche topics to enrich content in that specialized field and engaging in numerous trials and errors to enhance EEAT. And when, at last, your own article appears as the top result for the targeted keyword, there’s a sense of accomplishment like winning an award.” Miyuki Shimose, SEO and Marketing Blogger at   Wix Social media : Share blog posts on platforms like Instagram, Facebook and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach. Learn more about blogging vs instagram  in our guide. Email marketing : Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with readers. Guest blogging : Collaborate with other nonprofit blogs or websites by writing guest posts. This exposes your content to a new audience and builds valuable backlinks. Monitor key metrics like website traffic, page views and time spent on pages using tools like Google Analytics or Wix Analytics . Gain insights into reader behavior and preferences to refine your nonprofit marketing strategies . 06. Monetize your nonprofit blog Monetizing your blog  can turn your passion for nonprofit work into a source of income and help you make money blogging . Explore strategies aligned with your blog's focus: Affiliate marketing : Promote products or services relevant to your nonprofit niche, earning a commission on purchases made through your affiliate links. Display ads:  Integrate display ads from networks like Google AdSense, earning money based on impressions or clicks. Ensure ads are unobtrusive to maintain a positive user experience. Subscription content: Offer premium subscription content or online courses catering to your audience's needs. Subscribers gain access to exclusive articles, resources, video content and workshops. A nonprofit blog can become a powerful tool for advocacy and community building, providing a space for collaboration, inspiration and knowledge-sharing within the nonprofit sector. You can also create a fundraising website to gain another source of income for your nonprofit blog. A good example of a nonprofit blog Extinct is Forever:  Committed to the protection and preservation of endangered animals, this nonprofit website focuses on the threats facing wildlife and the endangered species they’re trying to protect. This thorough website includes how interested parties can get involved and help and uses a blog to share the latest environmental news. Learn more: How to make a nonprofit website for free & how to start a petition Other blog types to think about starting Finance blog Real estate blog Gaming blog Health blog Teaching blog Tech blog Mom blog Sports blog Fitness blog Beauty blog Lifestyle blog Poetry blog Craft blog Consulting blog Food blog Travel blog Writer blog Book blog Ideas for blog posts categorized by nonprofit topics: Community engagement and impact measurement Strategies for Building Strong Community Partnerships Measuring and Communicating Your Nonprofit's Impact Engaging Volunteers Effectively: Best Practices Success Stories: How Our Programs Made a Difference Navigating Challenges in Community-Led Initiatives Fundraising strategies and success stories Innovative Fundraising Ideas for Nonprofits How to Create a Successful Crowdfunding Campaign Impactful Grant Writing Tips for Nonprofit Organizations Spotlight on Donor Appreciation: Creative Ways to Thank Supporters Lessons Learned from Failed Fundraising Attempts Nonprofit leadership and organizational growth The Role of Leadership in Fostering a Positive Organizational Culture Strategies for Effective Nonprofit Board Governance Navigating Organizational Challenges: Lessons from Nonprofit Leaders Building a Sustainable Nonprofit: Tips for Long-Term Success Succession Planning in Nonprofit Leadership Social justice and advocacy Amplifying Voices: How Nonprofits Can Effectively Advocate for Change Addressing Inequality: Initiatives That Make a Real Impact Celebrating Diversity and Inclusion in Nonprofit Work The Role of Nonprofits in Promoting Social Justice How to Mobilize Supporters for Advocacy Campaigns Volunteer management and appreciation Recognizing and Celebrating Your Nonprofit's Volunteers Creating a Positive Volunteer Experience: Tips for Nonprofits Retaining Volunteers: Building Long-Term Commitment Balancing Volunteer Motivation and Burnout Prevention The Impact of Volunteers on Nonprofit Success These ideas provide a starting point, but the possibilities for nonprofit blog posts are vast. Tailor your content to address the unique challenges and interests of your nonprofit community. Pro tip: If you're a young learner or introducing web creation to a young learner, try Wix Tomorrow . This  offers meaningful learning and creating experiences at every stage of a young learner’s web creation journey, from creating a first website, to learning industry-standard skills, to making real-world impact with hands-on projects. Is blogging still worth it ? Read more with our take on blogging's current and future relevance. How to start a nonprofit blog FAQ Do I need technical skills to start a nonprofit blog? No, you don't need advanced technical or coding skills. User-friendly blogging platforms like Wix offer interfaces with drag-and-drop features, making blog creation and management accessible. How often should I publish new content on my nonprofit blog? The frequency of publishing new content depends on your capacity and goals. Consistency is key, so establish a realistic publishing schedule that aligns with your capacity and resonates with your audience. How much do nonprofit blogs make? The income potential of nonprofit blogs varies based on monetization strategies, audience size and engagement. Common revenue streams include affiliate marketing, display ads and subscription content. The focus should be on delivering value to your audience while exploring income opportunities. How do I become a nonprofit blogger? To become a nonprofit blogger, start by defining your niche within the nonprofit sector. Choose a blogging platform, create a blog name and develop a content strategy. Share your experiences, insights and advice to build a community around your blog. Engage with other nonprofit bloggers and organizations and explore monetization strategies aligned with your blog's focus. Should nonprofits have a blog? Yes, having a blog can be highly beneficial for nonprofits. A blog provides a platform for nonprofits to share their mission, stories, impact and initiatives with their audience. It helps nonprofits engage with supporters, donors, volunteers and the community at large, building relationships and fostering a sense of connection and involvement. How often should nonprofits post blogs? Nonprofits should aim to maintain a consistent posting schedule to keep their audience engaged and informed. Posting blogs regularly, such as once or twice a week, can help nonprofits stay visible and relevant to their audience. It's important to prioritize quality over quantity and focus on providing valuable and relevant content that resonates with your audience.

Wix makes it easy for nonprofits to create a website and run their organizations, all from one dashboard. Nonprofit's today operate in a world where having a strong website is essential. Whether it's attracting donors, recruiting volunteers, promoting events, or raising awareness about important causes, nonprofits need professional websites that can be designed within tight budgets. This is where website builder's like Wix come in and make it easy for nonprofits to build a website for free (or to choose from staggered pricing plans ). Learn more: How to make a nonprofit website for free Wix for nonprofits: main features and benefits No code website building Wix's drag-and-drop website builder, which requires zero coding knowledge makes it a good choice for nonprofits looking to create a website. This user-friendly approach is particularly valuable for nonprofit teams who may not have dedicated IT staff or technical expertise. Wix's intuitive interface allows any staff members, volunteers or board members to create, update and maintain professional websites without needing to hire expensive web developers or spend months learning complex programming languages. An even easier and faster way to make a donation website , is to use Wix's AI website builder. This allows you to create a nonprofit website in seconds, from a simple chat. Answer a few questions about your site and Wix's AI website builder will create it for you. You can also customize and edit it yourself. Nonprofit website templates Wix offers a curated collection of professionally designed website templates specifically tailored for nonprofit organizations. These nonprofit website templates are designed with nonprofit needs in mind, featuring layouts optimized for storytelling, visual impact, donation collection and volunteer engagement. The templates cover various nonprofit sectors including environmental organizations, social services, healthcare initiatives, educational foundations, and community groups, meaning all organizations can find designs that align with their mission and brand identity. Be inspired by these: Community website templates Religion website templates Integrated fundraising and donation tools One of the most critical features for nonprofits is the ability to collect donations seamlessly through their website. Wix for Nonprofits includes the ability to collect donations and to create custom donation forms, set up recurring giving programs and manage fundraising campaigns directly through their website. It supports various payment methods and can handle both one-time donations and subscription-based giving, making it easier for supporters to contribute in ways that work best for them. Learn more: What is Wix Donations? Event management Many nonprofits rely heavily on events for fundraising, awareness-building and community engagement. Wix Events provides event management tools that make it possible for organizations to create dedicated event pages, manage ticket sales, handle registrations and promote events through integrated marketing features. Whether hosting galas, workshops, awareness walks or virtual events, nonprofits can manage the entire event lifecycle through their Wix website . Coordinating volunteers Recruiting and managing volunteers is often a significant operational challenge for nonprofits. Wix addresses this need with built-in volunteer sign-up forms, registration systems and coordination tools. Organizations can create volunteer opportunity listings, manage applications and maintain ongoing communication with their volunteer base, streamlining what is often a complex administrative process. Learn more: How to create an online form What is Wix Forms Mobile website optimization Understanding that nonprofit supporters access websites from various devices, Wix ensures that all websites are automatically optimized for mobile devices, tablets and desktop computers. This means that donation forms, event registrations and content display properly regardless of how visitors access the site, maximizing engagement. Accessibility compliance Wix for Nonprofits includes built-in accessibility features that help organizations comply with ADA (Americans with Disabilities Act ) guidelines and other accessibility standards. This means that websites are usable by individuals with disabilities, reflecting nonprofits' commitment to inclusion while also meeting legal requirements in many jurisdictions. Marketing integrations Wix's nonprofit website builder includes comprehensive search engine optimization (SEO) tools and marketing features designed to help nonprofits increase their visibility and reach. Organizations can optimize their content for search engines, integrate with social media platforms and use built-in email marketing tools to maintain ongoing communication with supporters and expand their audience. Pricing program Wix partners with TechSoup , a global nonprofit network, to offer a substantial 70% discount on premium plans for eligible nonprofit organizations. This discount applies specifically to 2-year subscriptions for the Wix Unlimited Premium plan, making a professional website accessible at a fraction of the standard cost. To qualify for the nonprofit discount, organizations must be registered members of TechSoup and meet standard nonprofit eligibility criteria. The application process involves verification through TechSoup which confirm the nonprofit status and provide discount codes for redemption directly on the Wix platform. This verification process ensures that discounts reach legitimate charitable organizations while maintaining program integrity. The discounted Unlimited Premium plan includes unlimited bandwidth, increased storage capacity, free domain registration for the first year, access to Wix's complete suite of website design and functionality tools and customer support. Community and education initiatives Wix sponsors the annual Creators of Tomorrow Challenge , a global initiative that encourages young people and youth-focused nonprofits to create websites addressing social and environmental issues. This program provides mentorship opportunities, educational resources, and prizes for outstanding projects. Wix also provides nonprofits with educational resources, tutorials and best practices specifically tailored to nonprofit website management. These resources help organizations maximize their investment in the platform while building internal capacity for ongoing digital marketing and website maintenance. Nonprofit website examples built on Wix Barco Sorriso This nonprofit organization , whose Portuguese name translates to “smile boat,” provides free dental care and health education to isolated coastal communities in Brazil. Barco Sorriso’s multilingual website uses illustration, optimistic language and a slideshow of smiling faces to inspire visitors to contribute to the cause. Travel with a Purpose Travel With a Purpose does a great job at providing a vibrant and colorful non profit website design that represents the child-friendly nature of their mission. Be inspired by more nonprofit website examples built on Wix. How to make a nonprofit website with Wix Signup for an account at Wix.com Choose between the Wix AI website builder or a nonprofit website template Add and customize essential pages like About, Mission, Donate and Events. Add a donation button using Wix Payments Include social links, testimonials, and a blog Connect a custom domain Publish your site Need a landing page for your nonprofit? Use Wix’s landing page builder  to inspire support.

Wix Donations is an online fundraising tool designed specifically for nonprofits, charities and community organizations looking to collect contributions online. It allows you to create customized donation campaigns, display them attractively on your nonprofit website and manage the entire donation process from one place. Whether you're raising funds for a single cause or multiple initiatives, Wix Donations provides the flexibility and functionality needed to maximize your fundraising potential. Learn more: How to make a nonprofit website How to make a nonprofit website for free How to get started with Wix Donations Before implementing Wix Donations, you need to: Make a Wix website and then upgrade it to a paid plan that supports payments Connect a payment provider to your Wix account (learn more about what is Wix Payments ) To accept recurring donations, check your payment method supports recurring payments Learn more: Best nonprofit website builders to create a donation website How to add Wix Donations to your website 1. Open your Wix Editor or Wix Studio Editor 2. Click on "Add Apps" in the left sidebar 3. Search for "Wix Donations" in the search bar 4. Click "Add to Site" Once installed, a blank donation form will automatically be added to your current page, and a Thank You page will be created for your site. These elements will form the foundation of your donation system. Learn more about Wix for nonprofits. How to create your donation campaigns with Wix Donations The impact of Wix Donations lies in its ability to support multiple fundraising initiatives through separate campaigns. For example, an environmental organization can create distinct campaigns for forest conservation, ocean cleanup and climate advocacy. To create a donation campaign: 1. Navigate to Wix Donations in your site's dashboard 2. Click "Create Campaign" 3. Enter a campaign name (this will appear on checkout pages and in donor confirmation emails) 4. Optionally add a campaign image to visually represent your cause 5. Configure your campaign settings: Donation frequency : Choose whether to offer one-time donations, recurring options (weekly, monthly, yearly) or both Donation amounts : Set suggested contribution levels or allow donors to enter custom amounts Campaign goal : Establish fundraising targets with optional deadlines to create urgency Notes from donors : Enable a field for donors to include personal messages with their contributions Each campaign can have unique settings, allowing you to tailor the donation experience to different fundraising initiatives you want to run. Display and customize your donation forms After creating your campaigns, you'll want to display them effectively on your website through customized donation forms. Connect your campaign to its forms: 1. Select the donation form in your editor 2. Click "Choose Campaign" 3. Select your desired campaign from the dropdown menu Customize your forms: Forms can be fully customized to match your branding and maximize conversion. Here's how: Edit title and description : Replace the default "Make a Donation" text with compelling messaging specific to your cause Adjust the layout and design : Modify padding, background colors, and overall design to match your website aesthetic Customize all form elements: Personalize buttons, fields, and other interactive elements Set your default options: Pre-select suggested donation amounts or frequency options to guide donor decisions Hide or show elements: Control which components of the form appear to donors How to manage multiple campaigns with Wix Donations If you run multiple fundraising initiatives, you can display dedicated forms for each campaign with Wix Donations: 1. Copy and paste an existing form to maintain consistent styling 2. Or add a new form from scratch via the "Add Elements" menu 3. Connect each form to its corresponding campaign 4. Place forms on relevant pages throughout your site This approach allows supporters to donate specifically to causes they're most passionate about. Wix Donations advanced features Customize your checkout page You can further customize the checkout experience for your donors by adding extra fields to collect additional information from then. This is managed through the Checkout Settings in your dashboard. Automated communication with donors Wix Donations automatically sends three types of emails to donors: Confirmation emails for every donation Recurring charge notifications for subscription donors Cancellation confirmations if recurring donations are stopped All of these emails can be customized through the Automations section of your dashboard. Need a nonprofit website? These nonprofit website templates make it easy to get started. Tracking and analytics of campaigns Monitor your fundraising progress through: Campaign goal tracking displays on donation forms Sales reports providing detailed donation analytics (these nonprofit marketing strategies can help you expand your sales reach) Subscription management for recurring donors Looking to expand your donation reach? Start a nonprofit blog with Wix to help expand your community.

If you're a business owner, a website is no longer a nice to have but pretty much a necessity. As the world moves more and more online, creating a website to help you start and run your business is a must. Whether you use your site to sell, for marketing or to make it easier for clients to access your services, it should be an integral part of starting a business and building a brand. Understanding the purpose of a website and more importantly, the purpose of your website lies at the heart of deciding why you need a website and how to go about designing one. It will also help you choose which type of website is best for you. Learn more: How to make a website from scratch What is a website? A website is a collection of interconnected web pages accessible via the internet. Beyond this, websites are essential tools for businesses, providing a means to reach and engage with customers effectively. They can also be used to sell goods and services or for bookings and scheduling. Websites host and deliver content, including text, images, videos and sometimes interactive elements like a form or poll as well. Examples of websites include: eCommerce websites Business websites Blogs Portfolio websites Booking website examples Websites can be used to provide information or a service depending on their type and purpose. What are the different types of websites? Websites come in various forms, each with distinct purposes and catering to different business needs. Understanding the different types can help you choose the right one for your business and help you clarify its purpose more clearly. Static websites:  these are sites with fixed content that doesn't change, ideal for businesses whose information or services don't change frequently. Examples include on-page websites, portfolios and informational sites. Learn more about how to build a static website. Dynamic websites : these are usually more complex sites that include content which is updated regularly and in some cases interactively. Examples include social media sites like Instagram, large ecommerce sites like Amazon and news sites. Learn more about static vs dynamic websites and which to build. Components of a website All websites regardless of their purpose are made up of the same components and website infrastructure. These include: Domain name : This is the unique web address that users type into their browsers to access a website. Web hosting : The service that stores your website's files and makes them accessible on the internet. Content Management System (CMS) : A software application used to create and manage digital content. Website user interface (UI) : The design and layout that users interact with when visiting the site. Website navigation : The system that allows users to move through different sections of a website easily. What are the main purposes of a website? Websites can serve multiple purposes and understanding what each of these is can help you get the most out of your site regardless of your business type. Awareness One of the main purposes of a website is to increase your brand awareness. It can be used to provide up to date information about your products, services and company values. Its an effective way to build a brand online while reaching a wider audience. Take the example of a corporate website who uses their site for thought leadership content on topics related to their industry. When you choose to use a website builder like Wix, you also get access to its analytics tool — this is in-built and allows you to track traffic to your website by segment and source, as well as showing you how long users spend on a page and other behavioral metrics. Not only can this data help you understand your potential customers better, it can help you tweak your website design , content, product listings and so much more, in order to target them better. Lead generation Websites can be powerful tools for generating leads. Through contact forms, newsletters and calls-to-action you can capture visitor information and nurture potential customers. As an eCommerce business owner you might use your site to offer promotions alongside easy navigation to encourage purchases. Sales eCommerce websites and online stores are designed to sell. Meaning you can use a website to do more than just showcase and market your products, you can use it to sell too. A website can be a great way to get your products directly in front of the the people who will buy them. Learn more: How to make an ecommerce website How to start an online store Not looking to sell but run a service business? Websites are a great way to manage client bookings via scheduling software , forms and other resources. Learn more: How to create a booking website Booking website examples How to make a service website Information sharing Websites are a great way to share content with your audience and community. You can use blog posts, articles, videos and more to educator visitors and establish your authority. For example, as a nonprofit organization you might use your nonprofit website to spread awareness abut your cause and to solicit donations. Learn more: How to start a blog Nonprofit website examples Reach With a website you can connect with potential customers from across the world and on any time zone. For many businesses this opens up new avenues of business growth. You can also use a website for better customer service support, either through a chatbot or a forum and knowledge base answering frequently asked questions. Competitiveness If the businesses and brands you compete with have strong websites and you don't, you may not be as competitive as you think. Not having a website means you lack an online presence and are present in one less space where customers and and clients can find and interact with you. And if you're not there and your competitors are, they're engaging online with your customer base and you're not. Ready to make your own website? Get started with Wix today. What is the purpose of a website? FAQ Can you explain what the purpose of a website is? A website serves as a digital presence for a business or brand that shares information, promotes services or products, builds brand identity and connects with audiences or potential leads. It can educate, entertain or sell online. For many businesses, it’s a vital marketing tool, while for individuals or communities, it offers an online platform to express, share and engage globally. How do I determine the purpose of a website for my business? To determine your website’s purpose, first define your business goals and target audience. Decide if your site will generate leads, sell products, provide information or build brand awareness. Consider what actions you want visitors to take via your website and align the site’s content, design and functionality with those specific business objectives. What are common problems that arise when a website's purpose is unclear? When a website's purpose is unclear, users can become confused, navigation suffers and engagement drops. Visitors may leave quickly, leading to high bounce rates and poor conversions. Content appears disjointed, calls-to-action lack focus and the brand message is weakened—ultimately hurting credibility, SEO performance and overall business success. How does the purpose of a website differ from a social media page? A website offers full control over content design, and user experience, serving as a hub, that you own, for your brand or business. In contrast, a social media page operates within the rules of the platform its hosted on and is focused on engagement and community building. Websites drive conversions and authority, while social media pages boost visibility and interaction.

Ready to let your work shine? Build your portfolio →  Breaking into web dev elopment, or leveling up your career, often comes down to how well you present your work. That’s where a strong online portfolio  comes in. According to a Hiring Benchmark Report , over half of hiring professionals are shifting toward skills-based hiring, meaning portfolios that tangibly demonstrate your capabilities are more influential than ever in assessment. With today’s tools, you don’t need to start from scratch: a website builder  or even an AI website builder  makes it easier than ever to create polished portfolio websites  that showcase your technical and creative abilities. So whether you’re learning how to make a portfolio , looking for how to make a website or browsing for inspiration, the right approach helps your work shine in front of recruiters, clients and collaborators. If you’re ready to build your own web developer portfolio, check out our guide to the best portfolio website builders  to find the right fit for your goals. Showcasing your coding skills should be simple. With Wix’s portfolio builder, you can create a professional web developer portfolio that highlights your best projects and technical expertise. Choose from customizable templates designed for web design portfolios, add your code samples or live site links and build a polished site in just a few clicks. With Wix’s intuitive tools, you can present your work with confidence and turn your portfolio into an example that inspires future clients and employers. TL;DR: web developer portfolio examples Boost your web developer portfolio with these quick tips to make a strong impression and get noticed. The best web developer portfolio examples prove that there’s no single formula for success. Some emphasize sleek design, others highlight problem-solving or technical impact. What they all have in common is clarity, professionalism and results, whether built with portfolio templates or blank website templates with a unique domain name . Backing this up: a Forbes report reveals that over 60% of employers specifically look for evidence of problem-solving in candidate portfolios, so showcasing solutions, and outcomes, is more than aesthetic; it's strategic. By exploring these web design portfolios , you’ll get inspiration to create your own professional portfolio  that stands out, even if you’re just starting with free website hosting . What top examples have in common: Clean, professional layouts that let projects shine. Memorable domain names that make portfolios easy to find. Use of customizable portfolio templates, like a UX designer website template , or website templates. Clear project descriptions that explain skills and results. Mobile-friendly design and smooth website navigation . Feature How it shows up in examples Why it matters Professional design Sleek layouts using portfolio templates Builds credibility instantly Unique domain name Branded, memorable domains Easy to share and remember Diverse projects Mix of web development portfolios and coding work Shows range of technical ability Smart use of website templates Custom tweaks to stand out Reflects reliability and modern standards Learn more: What is a portfolio? Why do I need a portfolio? 23 web developer portfolio examples Looking for inspiration? The best way to learn how to present your work is by seeing how others do it. In this section, we’ll showcase standout web developer portfolio examples that highlight different styles, niches and career stages. Each example shows how developers use design, storytelling and functionality to stand out in the industry. A quick note about templates: You might notice that the templates used for these portfolios don’t always have names that match “web developer portfolio” or even the tech industry at all. That’s the beauty of website builders: you can start with any template and make it entirely your own. The examples here prove that with a little customization—changing colors, layouts, fonts and even repositioning elements—you can transform any template into a professional web developer portfolio that feels completely unique to you. “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful. That’s what sets you apart as a true analyst.” - Doreen Weissfelner, head of Wix analytics and home Stacy Grenier Alex Meng Tracy Ritacco Maria Wolfe Sophie Bolotin Shannon Michael Douglas Flowers Sabrina Reenan Maria J Pontipe K Lenell White Lauren Niewold Hassan Zaidi Titus Johnson Sarah Morini Michael Cook Ella Abraham Kevin Caballero Amanda Robinson Mel Dyjak Ali Mays Elizabeth Bodzy Design by Corey 01. Stacy Grenier Stacy seamlessly blends product design, UX/UI and full-stack web development into a compelling personal brand. Her homepage emphasizes human-centered values, such as inclusivity and iteration, immediately setting a thoughtful tone. The “My Personal Values” section shows her personality and dedication to her craft. This is a clean, professional presentation of a web developer portfolio with a strategic narrative framing each project. Emphasizes personal values, giving context and depth beyond project visuals. Projects include clearly articulated goals and outcomes. Integrates SEO features , web analytics , social media and web design -to-build process improvements in descriptions. Provides multiple contact paths, making it easy to connect . Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Digital marketing website template 02. Alex Meng Alex Meng ’s site is minimalist yet instantly communicates core strengths: DevOps, tooling and game development. A short, friendly intro feels personal and approachable. Clear navigation: Home, Resume, Projects, Contact, makes it easy to explore. The visual design echoes a tech-savvy aesthetic while keeping content focused. Concise personal branding  that communicates both technical focus and personality. Balanced design between visual simplicity and important navigation links. Clean layout that highlights tools and process improvement mindset. Contact details and social links are prominent and accessible. Intentionally sparse styling avoids distraction and reinforces content clarity. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Business CV website template 03. Tracy Ritacco Tracy Ritacco 's portfolio is client-focused, offering services like Shopify eCommerce, logo design and web management . The site is practical and emphasizes user-friendly solutions. Offer downloadable guides or resources for small businesses. Include a pricing table for transparency. Add a "before and after" section for redesign projects. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Fitness trainer website template 04. Maria Wolfe Maria's web developer portfolio highlights her frontend development skills and eCommerce expertise. The portfolio includes diverse projects, from mental health clinics to candy companies. Personal branding (color choices, voice, logo) builds recognition. Creative self-presentation appeals to clients who want fresh thinking. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Minimal layout website template 05. Sophie Bolotin Sophie’s portfolio doesn’t just display projects—it walks the visitor through the “why” behind her work. Each case study reads like a design journey. Case studies help employers understand decision-making. Showing “process” adds depth beyond polished screenshots. Storytelling makes projects relatable and engaging. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: UX designer website template 06. Shannon Michael This web developer portfolio highlights a boutique design studio, showing how even small teams can present themselves professionally with a well-structured Wix web design portfolio portfolio. Shannon's portfolio beautifully showcases her work as a Wix website designer and web developer. Group portfolios can position a team like an agency. Consistent branding across pages builds trust. Emphasizing “design for clients” over “projects for self” signals service orientation. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Business coach website template 07. Douglas Flowers Douglas uses bold visuals and a confident brand voice. His web developer portfolio communicates individuality while still feeling professional. Personal logos or motifs help create memorability. A direct tagline clarifies niche and skillset fast. Mixing imagery with text creates balance for different audiences. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Illustrator website template 08. Sabrina Reenan Sabrina’s portfolio positions her at the intersection of design and web development, using bold project showcases to highlight her hybrid strengths. Portfolios that show both code and creativity appeal widely. Highlighting real-world client work validates expertise. A personal bio builds connection beyond the work. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Graphic designer website template 09. Maria J This website developer's portfolio is simple, friendly and approachable—proving that you don’t need an overly complex design to get started. Maria's portfolio showcases her projects and even offers services like tutoring for those looking to get into the web development industry. Beginner portfolios can still feel polished with the right tone. A unique animation on the homepage keeps her portfolio looking fresh. Emphasizing enthusiasm can be as effective as experience. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Academic CV website template 10. Pontipe K Pontipe's student portfolio reflects multicultural influences and a broad design sense, positioning her as a developer who thinks globally. Her experience with nonprofits helps her stand out from the crowd of corporate website developers, making her portfolio one of a kind. Highlighting international projects can set you apart. Multilingual sites expand client reach. Personal cultural branding adds unique depth. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Creative CV website template L earn more: Student portfolio examples Best website builders for nonprofits Best nonprofit websites 11. Lenell White Lenell’s web developer portfolio delivers an elegant, modern presentation with strong grid layouts. Leveraging a modern builder shows up-to-date skills. Minimalist design draws focus to content. Clean project thumbnails make browsing easy. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Game designer website template 12. Lauren Niewold Lauren’s UX designer and frontend developer portfolio is approachable and colorful, with a design that reflects her warm, engaging personality. Color choices can communicate friendliness and creativity. Personal introductions make the site feel human. Consistent design motifs tie sections together. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Creative CV website template Explore the best UX portfolios . 13. Hassan Zaidi Hassan's web developer portfolio feels business-ready, clearly aimed at attracting freelance clients with service-oriented messaging. A professional portfolio can double as a lead-generation site. Service pages build trust and clarity. Testimonials add social proof for freelancers. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Webinar landing page website template 14. Titus Johnson Titus leans into strong visual branding, showcasing his projects with confidence and flair. A memorable logo anchors brand identity. Bold design attracts creative-minded clients. Mixing design and dev skills shows versatility. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: 3D designer website template Use Wix’s logo maker  to start building out your personal brand. 15. Sarah Morini Sarah Morini's web developer portfolio is proof that a clean, straightforward layout can still make a strong impact. A minimalist approach puts projects front and center. Clear navigation removes barriers for recruiters. No-frills design often communicates professionalism. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Creative CV website template 16. Michael Cook Michael's frontend developer portfolio showcases both personal projects and coding experiments. It feels both authentic and hobby-driven, portraying true professionalism and expertise in the field. Including side projects shows curiosity. Hobby projects often demonstrate creative coding. Personality-driven sites resonate with peers as well as employers. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Business CV website template 17. Ella Abraham Ella’s portfolio balances sleek design with project depth, giving visitors both aesthetic appeal and substance. It's a great example how minimalist, black and white websites can still make a strong impact. Balanced white space elevates a site’s look. Mixing project visuals with copy explains the context. Professional photography increases visual credibility. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Editor website template 18. Kevin Caballero Kevin's junior website developer portfolio keeps things simple: quick access to skills, projects and contact info. His portfolio features interactive elements, which help keep visitors engaged and interested in his website's copy. Recruiters love “fast information” sites. Skill lists give clarity at a glance. Contact calls-to-action are immediate. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Graphic designer website template 19. Amanda Robinson Amanda’s portfolio shows how straightforward structure and thoughtful presentation can highlight technical skills without distraction. The focus is squarely on her projects and developer experience, making it easy for recruiters to quickly assess her strengths. Clear project showcases demonstrate coding ability in a professional way. Minimalist website navigation keeps the site user-friendly. Direct presentation of skills and experience ensures visitors find what they need fast. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Business CV website template 20. Mel Dyjak Mel's website developer portfolio takes advantage of Wix Studio and positions her as a business-ready designer and developer, with a focus on clarity, usability and client satisfaction. The portfolio feels service-oriented, showcasing her work as solutions to client needs. Case studies emphasize solving problems, not just building sites. Service-first messaging makes the site double as a lead generator. A professional, approachable tone appeals to businesses. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Digital marketing consultant responsive template Learn more: Wix vs Wix Studio Best low-code no-code website builders Best responsive website builders How to make a responsive website Responsive website examples 21. Ali Mays Ali strikes a balance between colorful creativity and professional presentation. Her site shows that you can inject personality into your portfolio while keeping it business-ready. Playful branding makes the portfolio memorable. Structured layouts keep navigation clear and polished. Combining design flair with coding knowledge demonstrates versatility. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Start from scratch website template Editor’s note:  While portfolio templates are a great starting point, don’t overlook the value of a blank website template. Starting with a clean slate gives you full creative control so you can shape your portfolio exactly around your work. It’s especially useful for developers who want to demonstrate both technical skill and originality, showing potential clients or employers that you can build something custom from the ground up. 22. Elizabeth Bodzy Elizabeth leans into her expertise by highlighting the reasoning behind her design decisions. Her portfolio feels like a case study hub, where every project tells a story of user-centric design. Annotated projects show the “why” behind design choices. UX storytelling demonstrates process, not just results. Clean layouts help recruiters focus on the substance of her work. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Graphic design portfolio website template 23. Design by Corey Corey’s portfolio positions themselves as an end-to-end creative partner, offering everything from web design to branding. Their site makes it clear, they're more than just a coder—they're a solutions-driven creator. Multi-service portfolios attract small businesses and startups. Consistent branding ties all services together into one story. Simple “what I do” copy keeps messaging clear and direct. Want a site like this? The template behind it is available to customize into your own web developer portfolio. Template name: Design blog website template Firsthand insights from web developers and employers on portfolios When it comes to building a portfolio that wins jobs or clients, nothing speaks louder than real-world experience. We asked founders, marketers and seasoned website developers what actually makes a portfolio stand out, and their stories prove that substance, clarity and focus matter more than flashy visuals. Take Riken Shah, Founder & CEO of OSP Labs, who recalls hiring a web designer for a healthcare project: “When we were hiring a UI/UX designer for a critical healthcare project, we interviewed someone whose portfolio didn't boast flashy language or a 10x designer label. Instead, it had three case studies that walked us through the thinking behind their design choices: problem, solution, and results… We hired them, and their first project reduced patient onboarding time by 32% and support tickets by nearly half.” For Shah, the takeaway is simple: depth beats breadth. A few strong projects that clearly explain challenges, thought process and results can outperform the most polished website. Eric Do Couto, Chief Marketing Officer at Visualping, emphasizes another lesson: specialization and clarity. “Don’t build a portfolio that tries to be everything to everyone… A portfolio is a landing page, and the product you're selling is you, and a specific, targeted landing page always converts better than a generic one.” He also stresses the importance of showcasing your best work instantly: “No hiring manager or potential client will take more than 3-5 seconds seeking out answers… We A/B tested a freelancer's portfolio and found the version with an immediate project grid generated over 300% more qualified client inquiries.” In other words: niche down, and show your work above the fold. Finally, Shawn Shameli, CEO of Hyper Web Design, reminds us that portfolios aren’t just about looks, they’re about credibility and problem-solving under real-world constraints. “The biggest portfolio mistake I see is focusing on aesthetics over substance. Your portfolio should immediately demonstrate you understand business impact, not just pretty design… When I started highlighting that my sites integrate SSL encryption and achieve 95+ PageSpeed scores, my conversion rate from portfolio visits to consultations doubled.” Shameli’s advice is clear: demonstrate technical depth, show outcomes and prove you can deliver under pressure. How to design a web developer portfolio that gets noticed Discover the five essential elements every web developer portfolio needs to stand out and impress. After seeing web developer portfolio examples, the next step is shaping your own. A portfolio is more than just a collection of projects, it’s your professional brand online. The way it’s designed can make the difference between someone skimming past your work and someone reaching out with a job offer or freelance project. To make sure your portfolio grabs attention, focus on usability, clarity and personality. A well-designed portfolio website should load quickly, be fully responsive and guide visitors smoothly through your projects. Using customizable website templates or portfolio templates can help you save time while still giving your site a unique edge. “Your portfolio is your chance to direct the narrative. Decide what story you want to tell and build everything else around that.” - Doreen Weissfelner, head of Wix analytics and home Key design elements to focus on Clarity first : Projects should be easy to find and understand at a glance. Mobile-friendly layout : Most recruiters and clients will view your site on a phone. Consistent branding : Stick to a color palette , typography and style that reflect you. Interactive touches : Add hover effects, animations or code snippets to showcase technical skills. Easy contact options : Make it simple for people to reach out (explore contact form designs , email marketing , LinkedIn marketing ). Design feature Why It works for web developers Example in portfolios Minimalist layout Keeps focus on coding projects, not clutter Clean white space & simple nav Strong visuals Screenshots, mockups or GIFs help projects pop Before/after design comparisons Responsive design Works seamlessly across desktop, tablet, mobile Test with different devices Personal branding Colors, logo or tagline that reflect your identity Custom favicon & header design Case study sections Show your process, not just the finished result Problem–solution–outcome format Why trust Wix's experts? This article was written by Wix’s in-house experts, who bring years of experience helping web developers and creatives build effective and visually compelling portfolio websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you present your skills clearly and attract the right opportunities. At Wix, we’ve helped millions of creators build professional websites that reflect their unique talents. Our team stays at the forefront of web design trends, ensuring that the guidance we provide is practical, actionable and backed by industry insights. Rest assured, this blog is a reliable resource you can return to throughout your portfolio-building journey. Web developer portfolio examples FAQ What should be on a web developer portfolio? A web developer portfolio should include an introduction about who you are, your technical skills and your best projects. Each project should feature a short description, the technologies you used and a link to view it live. You can also add client testimonials, case studies and contact information to make it easy for potential employers or clients to reach you. Check out these top portfolio websites to see how they do it: Fashion portfolio examples Architecture portfolio examples Interior design portfolio examples Model portfolio examples Photography portfolio examples Illustration portfolio website examples Industrial design portfolio examples Animation portfolio examples Social media portfolio examples Writing portfolio examples Digital portfolio examples AI portfolio examples Do web developers have portfolios? Yes. While resumes list skills, portfolios prove them. A portfolio lets web developers show real-world projects, problem-solving approaches and the results they achieved. Whether you’re applying for a job or attracting freelance clients, a portfolio makes your abilities tangible and builds trust. How do I make a web developer portfolio? Start by choosing a professional website builder or coding your own site. Showcase 3–6 projects that best reflect your skills, add clear descriptions and highlight the value you brought to each project. Keep the design simple, easy to navigate and make sure it works well on mobile. What makes a good web developer portfolio example? The best portfolios are both visually appealing and practical. They include a mix of personal, academic and professional projects, highlight technical skills in context, and present work in a way that’s easy to explore. A good example also shows personality, whether that’s through your design choices, tone or the unique types of projects you’ve built. Do junior developers need a portfolio? Absolutely. Even if you don’t have client projects yet, you can build portfolio pieces from coding bootcamp projects, personal websites or open-source contributions. Employers look for initiative and proof of skills, so a portfolio, no matter how small, gives you a competitive edge.