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The perfect domain is just a click away:   claim your domain →  Before you settle on a business name or start making a website , there’s one quick check you can’t skip. Domain names get snapped up fast and finding out yours is already in use can derail your plans. Checking domain availability early saves time, avoids frustration and helps you secure a name you can actually use. You can check if a domain name is available by using a domain name search , which tells you if the name you want is already taken. If it is, these tools can also suggest alternatives to get your site online. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to check if a domain name is available Checking domain name availability early saves you from delays, rebranding and legal issues later. A quick check helps you lock in the right domain, explore alternatives if needed, and move forward with confidence instead of hitting roadblocks mid-build. You’ll learn: Why domain availability should be checked before building a website How to check if a domain name is available What to do if your first-choice domain is taken How domain extensions affect your options When it makes sense to contact a current domain owner How domain registration and ownership work How to secure and register a domain using a website builder Ready to find your perfect domain? Use the Wix domain name generator  to get started to instantly generate creative and relevant name ideas. Why checking if a domain name is available is important When you start building a website, your domain name is one of the first choices that can either keep things moving or cause delays. Spending a few minutes checking domain options and availability early helps you avoid backtracking after you’ve settled on a name.   Checking domain name availability early helps you avoid future headaches and ensures you can secure a name that truly represents your brand.  If the domain you want is already taken, you may need to rethink your branding, choose an alternative extension or negotiate with a current owner—steps that can slow down your launch. Confirming domain availability also protects you from potential legal issues. Many domain names are tied to trademarks or established businesses, so unintentionally choosing a conflicting name could result in disputes or forced rebranding later on. Learn more: What’s the easiest way to get a domain? How to register a domain name What is a parked domain? How to check if a domain name is available Finding and registering a domain name is a straightforward process. Here’s a detailed breakdown of each step to help you navigate the process, from searching for a domain name to making it your own: Brainstorm domain name ideas Use a domain name checker Choose a top-level domain (TLD) Consider alternatives if your name is taken Register your new domain name To check if a domain name is available , use a domain search tool from a registrar or website builder. It shows if your name is taken and suggests spelling variations or alternative extensions. For a deeper dive, check the WHOIS database to see who owns a domain or use trademark searches to ensure your brand name is good to go. 01. Brainstorm domain name ideas Before you even start checking for availability, you need some solid ideas. A good domain name is memorable, easy to spell and reflects your brand. Think about your business name and the services you offer. Try to keep it short and avoid hyphens or numbers, which can be hard for people to remember and type. It's a good idea to come up with a list of 5-10 potential names. This gives you plenty of options in case your top choices are already registered. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Find out more: How to choose a domain name 02. Use a domain name checker Once you have your list, it's time to see what's available. The easiest way to do this is with a domain name checker. Most website builders and domain registrars offer this tool for free. Simply type your desired name into the search bar and the tool will instantly tell you if it's available. For example, using the Wix domain name checker will not only confirm availability but also suggest alternative names and TLDs if your first pick is taken. It’s a quick and efficient way to move from idea to action. 03. Choose a top-level domain (TLD) A TLD  is the extension at the end of your domain name, like .com , .net or .org . While .com is the most popular and often the most sought-after, there are hundreds of popular domain extension  options available. Learn more: most popular domain extensions . Consider using a TLD that fits your business. For instance, a non-profit might choose .org , while a tech startup could go for .io. Country-specific TLDs like .ca (Canada) or . co.uk (United Kingdom) can also be effective if your audience is local. Your choice of TLD can influence how visitors perceive your site, so choose one that aligns with your brand. Choose from one of the top-level domain extensions → 04. Consider alternatives if your name is taken It’s common for your first-choice domain name to be unavailable, especially if it's a common word or phrase. Don't get discouraged. This is where your brainstormed list comes in handy. Try slight variations of your name. You could add a keyword that describes your business (e.g., " atlascoffee.com " instead of " atlas.com "), use a different TLD or add a verb like "get" or "try." Many domain checkers will automatically provide these suggestions, making it easier to find a suitable alternative that’s still on-brand. You may also be interested in: What are the most common industry domain names? What is a generic top-level domain name (gTLD)? 05. Register your new domain name Once you've found an available name that you love, the final step is to register it. You can do this through a domain registrar or directly through a comprehensive website builder like Wix, which simplifies the process by letting you manage your site and domain in one place. Registration typically involves selecting a subscription term (usually one year or more) and providing your contact information. Once you complete the registration, the domain name is yours. Congratulations—you now have a digital address for your brand. Find out more: How to register a domain name Who owns a domain name? When you register a domain name, you don't technically "own" it forever. You lease it for a specific period, usually on a yearly basis. This lease gives you the exclusive right to use that domain as long as you keep up with the renewal payments. The official owner of a domain is the person or entity listed as the "registrant" in the domain's registration records. This information is stored in a public database called WHOIS. So, while you're the effective owner, it's a right-to-use arrangement that requires ongoing maintenance. How to find out who owns a domain name If a domain name you want is taken, you can find out who owns it using a WHOIS lookup service. Tools like the WHOIS domain lookup search allow you to enter a domain name and retrieve public registration data. The information you'll find typically includes the name of the registrant, their contact information (unless they have privacy protection), the registration date and the expiration date. This can be useful if you want to contact the owner to negotiate a purchase. However, be aware that many owners use privacy services to hide their personal details. You may also be interested in: How to trademark a domain name Best domain registrars How much does a domain name cost How to check if a domain name is available with Wix Checking whether your ideal domain name is available is an essential first step when building your website—and with Wix, the process is quick and effortless.  Ready to claim your corner of the internet? Start by learning how to build a website  with Wix and get a free custom domain for your first year with a premium plan . Wix provides instant domain name search, letting you see availability in real time so you can secure the perfect match without delay. Simply type your desired name into the search bar and Wix offers easy domain name search tools that instantly surface relevant suggestions, alternative extensions and creative variations.  Because Wix powers real-time domain name search, it’s simple to find the right fit fast. You can explore options, compare extensions and lock down a memorable domain name within seconds. This ensures you spend less time searching and more time building your brand online. How to check if a domain name is available FAQ What do I do if the .com version of my domain is taken? If the .com version is unavailable, consider other popular TLDs like .net, .co or .org. You can also explore newer, industry-specific TLDs like .app or .store. Alternatively, try modifying your domain name by adding a descriptive word, like " .store " or " .shop ," to find an available .com address. How much does a domain name cost? The cost of a domain name varies depending on the TLD and the registrar. Standard TLDs like .com or .net typically cost between $10 and $20 per year. Some website building platforms, like Wix, offer a free custom domain for the first year with the purchase of a premium plan, which can be a cost-effective option. Find out more: Does Wix offer free domains? C an I buy a domain name permanently? No, you can't buy a domain name permanently. Domain registration works like a lease. You can register a domain for a set period, typically from one to ten years. To keep it, you must renew the registration before it expires. This system ensures that unused domain names can eventually become available again. Learn more: Can I buy a domain name permanently?

Build your website in minutes, try Wix for free today → Finding the perfect landscaping website builder is the first step toward filling up your schedule for the season. A great platform helps you showcase your services, earn local trust and make it easy for clients to reach out. Some landscapers start with a free website builder  to get online fast. Others want a step-by-step guide on how to make a website  that highlights their work and attracts steady leads. We'll cover the best tools for landscaping businesses and help you choose the one that actually supports your goals. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: landscaping website builder Choosing the best landscaping website builder saves time, cuts costs and helps you look professional from day one. Below is a quick snapshot to help you compare platforms, understand landscaping website cost and decide the best path for how to make a landscaping website . This foundation also supports long-term growth if you’re thinking about how to start a landscaping business . Platform Best for Standout strengths Starting price* Wix Landscaping businesses that want flexibility + built-in marketing AI site creation, form builder, galleries, bookings, payments, SEO Free plan; Paid from $17/mo (annual) Wix Studio Agencies & freelancers building client landscaping sites Advanced design control, collaboration, responsive layouts, AI tools From $19/mo (annual) Yola Simple starter sites Basic templates, drag-and-drop, simple forms Free; Paid from $9.95/mo (annual) Houzz Pros relying heavily on Houzz leads Portfolio pages, reviews, lead tools Contact sales Webador Micro businesses needing something quick Simple builder, basic SEO, contact forms Free; Paid from $6/mo (annual) Snapps.ai Fast AI-built websites AI layouts, content generation, mobile ready From $19/mo (annual) *Prices are approximate and may vary by plan, billing cycle and region. “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix 6 best landscaping website builder solutions When choosing a landscaping website builder, it’s important to compare tools on features, pricing and ease of use. Here’s a look at the top options for landscaping businesses. Wix Wix Studio Yola Houzz Webador Snapps.ai 01. Wix Wix is more than just a website builder, it’s a complete platform that empowers landscaping professionals to create landscaping websites  that attract clients, showcase projects and grow a business online. With Wix, you can get started quickly using a free AI website builder , while also having full control over every design and functionality element. Wix offers thousands of website templates , including specialized agriculture and farming website templates , that are fully customizable to match your landscaping brand and style. From portfolio website layouts to service showcases, Wix's website templates make it easy to highlight your agriculture business's services professionally. Features: The form builder makes it easy to create custom forms for client inquiries, appointment requests and quotes. Drag-and-drop website builder for total creative control. Mobile optimization so your site looks great on any device. Built-in SEO features to help your landscaping business get found online. Integrated blog maker and marketing tools to support landscaping marketing . Online payment processing and booking integrations to manage services directly through your website. Pricing:  Free plan available. Paid Wix Plans start at $17 a month (billed annually). Month-to-month pricing also available. With Wix plans , you also get free website hosting  and a free domain name for your first year, making it even easier to launch your landscaping business online. 02. Wix Studio If you’re creating landscaping websites for clients, Wix Studio i s designed to give agencies, freelancers and designers the professional tools they need. It’s more than a builder, it’s a complete platform for managing multiple projects, collaborating with teams and delivering polished, client-ready websites efficiently. From building a single client site to handling multiple projects, Wix Studio streamlines the workflow while keeping quality and creativity at the forefront. Wix Studio offers 375+ customizable responsive website templates that are ideal for professional landscaping projects. Every template can be tailored to showcase client work, highlight services and integrate advanced features with ease. Features: Form builder to create custom contact forms, quote requests and booking systems for clients. Advanced AI web design tools to generate layouts, content and imagery efficiently. Collaboration and workflow management tools for team projects. Mobile optimization for all client sites. Built-in SEO and marketing strategies (including a blog maker) to help clients get found online. Pricing:  Paid Wix Studio Plans start at $19 a month (billed annually). Month-to-month pricing also available. 03. Yola Yola is a beginner-friendly landscaping website builder that allows small landscaping businesses to create simple websites. Yola provides over 85 basic, easy-to-customize templates suitable for small service businesses, helping landscapers get online fast. Features: Drag-and-drop editor for simple customization. Basic form builder for contact and quote requests. Mobile-optimized templates. Basic SEO tools to help local clients find your site. Pricing:  Free plan available. Paid Yola Plans start at $9.95 a month (billed annually). Month-to-month pricing also available. See more:  Wix vs Wix Studio Wix Studio vs Elementor Wix Studio vs Shopify Wix Studio vs Framer Wix Studio vs Squarespace 04. Houzz Houzz is a directory first and a website builder second. Their website creation service puts your business on a template that mirrors the Houzz directory style. While it integrates well if you get all your leads from Houzz, you don't really own the look and feel. It can be expensive compared to other options if you aren't using their lead generation services. Houzz emphasizes portfolio-style pages where landscapers can display projects and services. Features: Pre-built project galleries for showcasing completed landscaping work. Client inquiry forms for direct leads. Tools to manage reviews and client interactions. Mobile-friendly display for on-the-go browsing. Accept online payments with an integrated payment tool. Pricing: Free trial available. Contact Houzz directly to uncover paid pricing plans. Learn more:  Website builders for service businesses Best website builders for SEO 05. Webador Webador is a beginner-friendly landscaping website builder designed for micro-businesses that need a simple website without complex tools. Webador offers users basic, easy-to-customize templates that allow landscapers to highlight services and showcase work. Features: Simple form builder for contact and quote requests. Drag-and-drop editor for quick setup. Mobile-responsive templates. Basic SEO tools for local discoverability. Pricing:  Free plan available. Paid Webador Plans start at $6 a month (billed annually). Learn more:  How to make a website fast Website builder vs. web developer Traditional vs. AI website builder 06. Snapps.ai Snapps.ai is an AI-driven l andscaping website builder that lets small businesses generate a professional site in minutes. It’s perfect for landscapers who want a fast setup with AI assistance. This platforms offers AI-generated layouts that adapt to landscaping service needs. Features: AI website builder to create pages, content and images quickly. Simple form builder for client inquiries and quotes. Mobile optimization included. Basic SEO tools for local search visibility. Pricing: Paid plans start at $19 a month (billed annually). Learn more: Best AI website builders Best website builders designers Best one page website builders Best website builders for freelancers Best website builder for small business Editor’s note:  Pricing listed in this guide is accurate as of December 31, 2025 and may change over time. Be sure to visit each platform’s pricing page directly for the most up-to-date details, promotions and plan inclusions. Is Wix good for landscaping websites? Short answer: Yes. Long answer: It provides the specific tools a visual, service-based business needs to thrive. When you look at landscaping websites, the imagery is everything. You need high-quality galleries to prove you can handle that hardscaping project. Wix offers pro-gallery features that load fast and look sharp on mobile devices. But a pretty picture doesn't pay the bills. You need business solutions. "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead at Wix Branding and marketing Building a brand is more than just mowing grass. Wix offers tools to help with every part of landscaping marketing. Logo maker :  If you are stuck on how to make a landscaping logo , the built-in logo maker can generate professional options in minutes. Title generator:  Use AI tools to generate memorable landscaping slogans . Email marketing :  Send seasonal reminders for spring cleaning or fall leaf removal directly from your dashboard. Learn more: How to design a logo What is web design How to design a website Best website designs Operations You can manage your entire schedule online. With Wix's online scheduling , clients can book estimates or recurring services and you can accept payments securely. Wix turns your website from a brochure into an employee that works 24/7. Specialized templates You don’t have to start from scratch. Wix offers specific agriculture and farming website templates that are easily adjusted for residential landscaping. They come pre-loaded with the sections you need, like "Our Services," "Portfolio" and "Contact Us." Explore templates: Landscaping & gardening services website template Landscape company website template Landscaping services website template Landscaping website builder FAQ How do I start a landscaping business? Start by choosing a landscaping website builder, use a domain name generator or domain name search to find and register a domain name and create a professional website with clear service offerings, a blog and contact forms. Using Wix or Wix Studio can streamline this process with ready-made templates and tools. Can I use AI tools to make a landscaping website? Yes. Wix provides best AI website builders tools, including a free AI website builder, which can generate professional layouts, content suggestions and design elements tailored to landscaping businesses. Explore more website builders: Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders What should I look for in a landscaping website builder? When choosing a landscaping website builder, focus on tools that actually help you win clients, not just launch a pretty site. Look for customizable service pages, project galleries, a built-in form builder for quotes, online booking or scheduling, SEO tools, mobile-friendly layouts and the ability to easily update images and pricing. Bonus points if the platform offers AI features to speed up content creation and marketing tools to help you rank and generate leads over time.

The perfect domain is just a click away: claim your domain →   Choosing the right domain name sets the tone for your website. It’s your web address, your first impression and a key part of your brand. A good domain should be easy to remember, reflect your business and help people find you online. To make it simple, we’ve gathered tips from experts across industries on how they picked domains that work for their brands and grow with their business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to choose a domain name This guide breaks down how to choose a domain name that’s clear, memorable and aligned with your business goals. You’ll learn what makes a name effective, which mistakes to avoid and how extensions like .com, .org or .ai can shape how your audience perceives you. The article also includes expert-backed tips to help you make a confident choice, whether you’re launching a new brand or rethinking an old one. Choosing a domain name starts with clarity and relevance. Focus on something short, easy to type and pronounce and aligned with your brand. Use keywords, avoid numbers or dashes and pick an extension that suits your site. Check availability, potential trademark conflicts and competitor domains, and make sure it works with your social handles for a consistent presence. Key takeaways: Keep it short and memorable : Choose a name that’s easy to type, say and remember. Short names strengthen brand recognition and help your business stick in people’s minds. Use tools and do your research : Start with a domain name generator to explore ideas, check availability and avoid trademark conflicts. Research helps you pick a name that’s safe, effective and aligned with your brand. Pick the right extension and keywords : Choose a domain extension that fits your audience and industry, like .com, .ai or .org. Including relevant keywords can improve SEO and help visitors immediately understand what your business offers. How to choose a domain name: 15 tips Use a domain name generator Keep it short and memorable Make it easy to type and pronounce Avoid numbers and dashes (usually) Consider clarity and accessibility Target your area Stay on brand Include keywords Be descriptive Pick the right domain extension Do your research Check for trademark issues Think long term Act fast Match your domain with social handles 01. Use a domain name generator   In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the best domain name generators , you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand.   Try Wix's domain name generator  today. 02. Keep it short and memorable   Domain names can be up to 63 characters, but long names are hard to type and remember. Aim for a short, memorable name, ideally three to 12 characters and no more than two to three words. If your name is longer, try trimming or simplifying it. As Sanks Nair, COO of Recall  shares: “Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.” Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'" 03. Make it easy to type and pronounce You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name. As Ben Donovan, founder of Brand Builder University  notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says: “A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.” In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.” Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).   Already have an idea? Check the availability with a  domain name search  tool.   04. Avoid numbers and dashes (usually)   Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name. Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?). Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant.  As Charles Hoffman, the owner of Guardian Pressure Washing  experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site."  According to Charles: “While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.” Read also: 23 business owners share their worst domain naming mistakes Answering 12 web domain-related questions you’re probably too shy to ask The worst domain name advice you should definitely avoid   05. Consider clarity and accessibility When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the parts of a domain name  to help you with this decision. When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.” 06. Target your area If your business serves a specific area, include your location in your domain. It helps local customers find you and can improve local search rankings—like SweetTreatsMiami.com for a bakery in Miami. You can also use a location-specific domain extension, such as .co.uk or other country code domains (ccTLDs). In fact, total ccTLD registrations reached 144.8 million by the end of the third quarter of 2025, showing how widely businesses use these extensions to signal local relevance. Keep future growth in mind if you plan to expand globally. 07. Stay on brand with your name   A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says: "At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks." Align your domain with your website, social media handles and overall brand voice to keep your online presence consistent. Your domain can match your business name, a variation or include a relevant keyword. If you’re still naming your business, brainstorm catchy options using a dictionary, thesaurus or business name generator . Make sure the final choice is brandable, unique and easy to remember, like “bakingwithsam.com” instead of “samteachesbaking.com.” Learn more: Why do I need a domain name? Most expensive domain names   Domain name trends Why paying for a premium domain is worth it, according to 17 business owners   08. Include keywords for SEO   Including a relevant keyword in your domain can help both visitors and search engines understand your website, boosting your SEO and click-through rates. Use keywords naturally and in moderation, since overloading your domain can feel spammy. For example, a poke restaurant website  could use “alohapokeshop.com,” while a photography portfolio  might choose “jimsmithphotography.com” or “nycweddingphotos.com.” Domains that contain a relevant keyword have a slight but measurable correlation with higher click-through rates from search results .  As Tom Smith, marketing team member at University Frames, Inc.  found, SEO and discoverability were paramount when they chose their business domain name. Tom notes: “We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility." One of the best  SEO tips  to keep in mind is to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business.     09. Be descriptive While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For Featured.com  this was a particularly important consideration for their brand.  As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.”  “What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.” 10. Pick the right domain extension   A domain extension, also known as TLD  (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location or owner.   The most common extensions are .com, .org and .net , which together remain the backbone of the internet. As of September 30, 2025, .com and .net alone accounted for 171.9 million domain registrations. This shows how trusted these extensions are for businesses and individuals alike. There are also many types of domains  that can serve different needs and offer alternatives in case your first domain name choice is already taken. When exploring less common TLDs, it’s important to research their reputation, as some newer extensions may have higher rates of abuse. Choosing a trustworthy TLD ensures your website remains credible and aligns with your brand. (Check out the best .com alternatives , according to 33 business owners.) Jeffrey Gabriel, the CEO of Saw.com  Incorporated , says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.” “If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.” Let’s take a look at what some of these domain extensions  are used for: .com : When it comes to what .com is , this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. .com domains are generally considered more credible, as users tend to trust them more than less common extensions.  The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are .biz, .tech, .digital or .company. .net :  Referring to networks and what .net is , it's the second most common extension and is generally used by service providers such as website hosting , databases and collaboration tools. .org : Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org. .info:  This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites. .me : An extension that’s highly fitting for an online resume, blog, portfolio website  or personal brand. You can also consider .blog for a blog website specifically or .tv  for entertainment related sites. Alternatively, both .site  and .website are considered wide-ranging TLD. Other options to consider include: .email, .fun, .world, .solutions, .top, .ninja, .art, .pictures, .directory, .studio, .cloud, .live, .party  .co :  Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. .ai : Originally the country-code domain for Anguilla, .ai domain has taken on a new life as a go-to for artificial intelligence companies, tech startups and digital products. Its rise reflects the booming AI sector—it now sees over 20,000 new registrations   monthly, a trend likely to accelerate as AI adoption grows. While still technically a ccTLD, .ai is widely treated as a generic extension in practice and signals forward-thinking innovation to users and investors alike. ccTLD:   Country code top-level domains  are domain extensions that show off your physical whereabouts and might give your local SEO a boost.   For example, “.de” for Germany, “.fr” for France, ".nl" for the Netherlands, ".mx" for Mexico, ".br" for Brazil, ".be" for Belgium, “ . co.uk” for the United Kingdom   are all ccTLDs that signal local relevance to search engines.   Learn more: New top-level domains  and most popular domain extensions   11. Do your research   Before buying a domain, make sure it doesn’t infringe on trademarks or copyright and isn’t already used by another brand. Check availability through domain registration sites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. It’s also smart to investigate domain history. If you’re buying a pre-owned domain, tools like the Wayback Machine or WHOIS history can show how the domain was previously used. This helps you avoid potential SEO penalties or reputational issues from past misuse. Learn more: Domain lifecycle How to find the owner of a domain 12. Check for trademark issues Before choosing your domain name, take a moment to check for trademark issues. This simple step can save you from legal complications down the road, like disputes, rebranding or even losing your domain. Start by searching for existing trademarks that might overlap with your chosen name. Use free tools like the USPTO trademark search database or resources available in your country. If your business operates internationally, the WIPO Global Brand Database is a helpful option for broader searches. Keep in mind that while many domain registrars check domain availability, they don’t screen for trademark conflicts. For added peace of mind, consider consulting a trademark attorney or legal professional—especially if your domain name is crucial to your brand. Found the perfect name for your business? Lock in your domain  before someone else does.   13. Think long term with your domain name If you plan to grow your brand, start thinking ahead. Consider securing a few variants of your domain—different extensions like “.com” and “.net,” or slight name variations—to protect your brand and keep your options flexible. You can even connect multiple domains to the same website  to maintain consistent branding while leaving room to expand. If your ideal domain is taken, look into premium or pre-owned domains. They often come with built-in authority, SEO value or a stronger brand presence, giving your business a head start. Choose a domain that won’t limit future growth. For example, a beauty parlor offering nail services today might later expand into hair or spa treatments, so pick a name broad enough to cover future offerings. A flexible domain also makes it easier to create email addresses that grow with your business. Remember, personal sites and business websites have different needs. Personal domains can be creative and interest-driven, while business domains should be professional and consider competitors. If you need ideas, a website name generator  can help you brainstorm names that stand out. Expert tip from Ofir Gvili, domains PMM at Wix: “Changing domains down the road can be costly and confusing, so it pays to choose thoughtfully from the start. A well-chosen name grows with you, making every step of your brand journey feel consistent.” Read also: Tips for future-proofing your domain  or 6 signs that it's time to change your domain 14. Act fast when securing your name   Once you have made up your mind, you should learn how to register your domain name  as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited domain registrar that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the best domain registrars  can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase.   If you’re curious as to  how much a domain name costs  and if you can get a free domain , note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many website hosting  platforms that include the first year of domain registration for free.   By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one website infrastructure  roof. Learn more: How to create a business email Email name ideas   15. Match your domain with social handles Your domain name is only one part of your online identity. To build a consistent brand, make sure the same (or very similar) name is available (you can learn more about how to check if a domain name is available with our guide) across major social platforms like Instagram, TikTok, YouTube and LinkedIn. This way, customers can easily find and recognize you no matter where they interact with your brand. Before you commit to a domain, do a quick search to confirm that matching handles are free. If they’re already taken, consider slight variations that still feel on-brand and easy to remember. The goal is to keep your name uniform, simple and unmistakably yours across every channel. Tips for picking your domain name Domain name tip Why it works Use a domain name generator Kickstart ideas and explore available options quickly Keep it short and memorable Helps with brand recall and easier typing Make it easy to type and pronounce Minimizes confusion and user error Avoid numbers and dashes These often complicate clarity and credibility Consider clarity and accessibility Choose names that are inclusive and easy to understand Target your area Localize your name if you serve a specific region Stay on brand Align with your tone, values and visual identity Include keywords Improves SEO and shows what your business is about Be descriptive Helps users immediately understand what you offer Pick the right domain extension Choose one that suits your industry, like .com, .store or .ai Do your research Check for availability across platforms and domains Check for trademark issues Avoid legal trouble by verifying name ownership Think long term Pick a name that can grow with your business Act fast Good names go quickly—secure yours once you find the right fit How to choose a domain name for a blog For a blog, the domain name is part of your storytelling—it sets expectations for your content and shapes how readers perceive your authority. Instead of just picking a catchy name, think about how it communicates your niche, perspective and style. For example, a blog on productivity could lean into specificity: “TwoHourWorkWeek” signals a practical, results-driven approach while “FlowStateJournal” implies a reflective, process-focused angle. The subtle difference guides who clicks and who sticks. SEO-friendly blog domains Another practical angle is SEO and long-term traffic strategy. A blog domain doesn’t need to be keyword-stuffed but weaving in a core topic can improve discoverability and brand recall. For instance, “PlantParentLife” instantly signals a houseplant-focused blog while being unique enough to rank well. Using a made-up or compound word like this can also prevent clashes with existing brands while giving you a flexible identity that grows with your blog. Blog domain name that scales Consider future monetization and content expansion. If you want to launch digital products, courses or a newsletter, avoid a name tied too tightly to one post type or style. A name like “DigitalNomadDiary” works if you plan to cover travel, work and lifestyle content, while “BackpackingTipsNow” locks you into one format. Testing domain ideas with potential readers—through polls or small focus groups—can reveal whether the name resonates and feels trustworthy, which is often more valuable than cleverness or trendiness. When choosing a domain name for your blog , focus on clarity and memorability. Keep it short, easy to spell and reflective of your niche so readers know what your blog is about. Pick a name that's flexible enough to cover future topics or expansions like adding new series, products or newsletters. Make sure it aligns with your social handles and consider testing ideas with your audience. What to avoid when choosing a domain name Picking the right domain name sets the tone for your website, so it’s just as important to know what to avoid. Trademarks and legal issues:  Check that your name doesn’t step on any existing trademarks. It’s easier to avoid legal headaches from the start. Complicated or unconventional spelling:  Weird spellings or slang can make your domain tricky to remember or share. Keep it simple. Double letters:  Extra letters might trip people up when they’re typing your domain. Unintentional word merging:  Watch out for accidental phrases that could confuse visitors. For example, “bestgiftshop” might read as “best gifts hop.” Numbers and hyphens:  These can make your domain harder to type and remember. People often forget where to put them. Overly long names:  Shorter is sweeter. Easier to remember, share and fit on business cards or marketing materials. Too generic:  Names that are too general can get lost among competitors. Choose something memorable that reflects what you do. According to Lori Appleman, the Co-Founder of Redline Minds: "After 25 years working with online stores, I've seen countless businesses lose money because they picked domains that were too long or complex. The #1 rule I give clients is: if you can't say it clearly over the phone without spelling it out, pick something else. Think about your customer's shopping journey. When someone's rushing to find your site after seeing your product at a trade show, they need to type it quickly and accurately." Why is choosing the right domain name so important? But fully understanding what a domain name is , and what a subdomain is , you can understand just how much impact it has when planning how to make your website . Here's why choosing the right domain name is so important.   Be perceived as a professional: Acting as your brand’s address online, a well thought out and customized URL will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look. Make your website easy to find: By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site. Expert tip from Ofir Gvili, domains PMM at Wix: “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” How do you buy a domain name that’s not listed? Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to: Identify the domain name:  Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability. Research the owner:  Use WHOIS lookup tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication. Direct contact:  Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain. Offer negotiation:  Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price. Persistence:  Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy. Alternative options:  Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Explore domain pricing and get yours today. How to choose a domain name FAQ What's considered a good domain name? A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation. What to look for when buying a domain name? When buying a domain name, consider the following factors: Relevance:  Ensure the domain name reflects your brand, business or content. Memorability:  Choose a name that is easy to remember for visitors. Simplicity:  Avoid complex spellings, hyphens or numbers to enhance clarity. Keywords:  Include relevant keywords to improve search engine visibility. Availability:  Check for domain availability and consider variations if your first choice is taken. Domain Extension:  Select an appropriate domain extension (e.g., .com, .net, .org) based on your goals. Legal Considerations:  Check for trademarks and ensure your chosen domain doesn't infringe on others' rights. Domain History:  Investigate the history of the domain to avoid any potential issues. How do I go about buying a domain name? Decide on your domain name Check its availability, with a domain search tool Choose a domain registrar, like Wix Register your domain name Pay and confirm the purchase Connect to your website Really stuck for a domain name, how can I find one? Brainstorm with business partners, or even friends and family Use a domain name generator to get access to hundreds of potential names Use a thesaurus to find ideas for names or to use to combine words together to make a name Be inspired by what you read, watch and experience around you How does website hosting impact my domain choice? Your domain name should align with your hosting needs. For example, if you plan to launch an online store, choosing a domain that supports eCommerce hosting adds convenience and scalability. How do I find the domain name I want? Start by brainstorming words related to your brand, business or niche. Use a domain name generator to spark ideas and test different combinations, synonyms or word pairings. Check domain availability through a registrar’s search tool and if your first choice is taken, explore alternate domain extensions or variations that still feel true to your brand. What if my preferred domain name is taken? If your ideal domain name isn’t available, you have a few options: add a relevant keyword, location or niche term to your name, try a different domain extension or consider a slight spelling variation. You can also look up the domain’s owner via a WHOIS lookup and inquire if it’s for sale or keep an eye out to see if it becomes available in the future. How does domain privacy affect my website? Domain privacy, also known as WHOIS protection, shields your personal contact details from being publicly visible in the WHOIS database. This helps protect you from spam, phishing attempts and identity theft. Many domain registrars, including Wix, offer free domain privacy for eligible domains — it’s a smart, no-cost way to keep your personal information private. Can I change my domain name later? Yes — you can register a new domain at any time and connect it to your existing website. Just be aware that changing your domain may affect your SEO, existing backlinks and user familiarity. To maintain traffic, it’s a good idea to set up proper redirects from your old domain to the new one and update your links across social media, email signatures and business listings.

The perfect domain is just a click away: claim your domain →   A domain name is a big deal for your business. Picking the wrong one can cost you traffic, customers or make your site look less professional. Domain name prices can range from a few bucks to thousands of dollars depending on the extension, popularity and length. Knowing what goes into the cost can help you make a smart choice and avoid overpaying. TL;DR: How much does a domain name cost? While most domains cost between $10–$45 per year, premium or sought-after domains can cost a lot more. The price can change based on factors like TLD s, subdomains, domain length, keyword value, registration length and aftermarket prices. Good news: many website plans give you a free domain for the first year plus features like SSL and privacy protection to help you get started on the right foot. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. What you'll learn: Typical domain name costs by extension Factors that influence pricing Differences between standard, premium and aftermarket domains How to buy, register and manage domains Tips for choosing a memorable SEO-friendly domain Wix features that simplify domain and URL management Domain name price ranges by TLD To help you budget for your domain, here’s a quick look at the typical yearly registration costs for some of the most popular Wix domain extensions: Domain extension (TLD) Description Starting price for 1 year 1st year free with Wix plan .com The original, most popular domain $13.35 ✓ .net A versatile, widely-used domain $14.95 ✓ .org Common for nonprofits and orgs $14.95 ✓ .xyz Creative and unique websites $15.95 ✓ .online For a variety of online projects $36.00 ✓ .co.uk United Kingdom business domain $14.95 ✓ .biz For businesses of all types $15.95 ✓ .info Ideal for informational sites $16.95 ✓ .de Germany’s country-code domain $14.95 ✓ .blog For blogs and personal sites $25.00 ✓ Note: Prices were updated as of June 22nd, 2025. Learn more: What is a domain? Most expensive domain names How to get a free domain name How much does a domain name cost? Most domains will cost between $10 and $45 per year—though some prices may be higher. Many factors can affect domain prices, so it’s important to understand your potential return on investment for each option. For instance, though a domain could be expensive, it could give you enough recognition, reputability and organic traffic that resulting sales would pay for the cost many times over. Some of the best domain name generators  tell you the cost of your preferred domain as well as the price of similar domains. Register your domain name today or learn how to make a website  on a paid plan to get a free domain name voucher. Domain name prices depend on demand, length and clarity, with short names, strong keywords and .com domains usually costing more. Prices can also vary by domain registrar, registration length, bundled services and the aftermarket, where existing domains are resold based on brand appeal and competition. 8 factors that influence domain name cost Web hosting Domain extension Domain registrar Premium or popular domain names Privacy protection or other extras Length of domain registration Domain aftermarket Regional differences 01. Web hosting Many website builders bundle web hosting and domain registration fees into their pricing plans. For example, Wix offers free web hosting to all users (including those with a free plan) and a voucher for one free year of domain ownership to Premium users. Learn more: What is web hosting? 02. Domain extension A domain is made up of a top-level domain ( TLD ) and a second-level domain (SLD). The SLD is the first part of a domain and the website identity. The TLD, otherwise known as the domain name extension , is the second part of a domain. For example, the TLD for Wix.com is “.com” and the SLD is “Wix.” Often, if your original choice for a domain isn’t available, you might be able to buy the same SLD with a different TLD. Additionally, some TLDs are less expensive than others. You can choose from three main groups of TLDs: gTLD : A generic TLD is a domain name extension with three or more characters. The most common gTLDs are .com, .org and .net domains . Besides .com , .org and .net , while other gTLDs include .tech , .me , . co , . digital , .store , .company , .world , .website , .yoga , .studio , . ninja , . guru , . party, . company , .wiki , .tv , . directory . ccTLD : Country code TLDs are typically less expensive than gTLDs, but some of them must meet the policies of the related countries and territories. For example, if a domain name has a .fr domain , the site must have a French presence. The same is not true of all ccTLD however. Other examples of ccTLD include: .de , .nl , .ch , . co.uk , .in . sTLD : Sponsored TLDs represent private organizations. Buyers must meet certain requirements to be eligible. Some of the most popular sTLDs are .edu, .gov and .museum. Every Uniform Resource Locator ( URL ) follows the same sequence: transfer protocol (HTTP or HTTPs ), machine name (www.), SLD, TLD, then the path (which forms the hierarchy of a site). Subdomains —which get sandwiched between machine names and SLDs—aren’t essential, but they can organize particularly complex or tangential sections of your website. Learn more about smart domain name management  strategies to keep your online presence strong. Or, discover the best .com alternatives (according to other business owners). 03. Domain registrar The cost of a domain name depends on the registrar you choose, as each one sets its own pricing. Different companies may charge varying prices for the same domain. Factors like market demand, included features and ongoing promotions can all influence the price. Learn more: Is Wix a domain registrar? Why do I need a domain name? Some registrars focus on affordable, basic plans, which is great if you’re looking for simplicity and low upfront costs. Others bundle extra services, which may cost more but provide added value for those seeking a more comprehensive solution. Many registrars offer first-year discounts but charge higher rates when it’s time to renew, so keep an eye out for hidden fees or price increases. Pro tip: When you get a Wix site plan, it comes with a free domain name for a year. When choosing a domain registrar , compare registration and renewal fees, extra costs for privacy or email and any bundled services. Look for discounts on multi-year registrations and watch out for transfer fees. 04. Premium or popular domain names Some domain types are more valuable than others. For example, ‘LasVegas.com’ sold for $90 million in 2005 , making it the most expensive domain ever purchased. When you consider that “Las Vegas” has an average search volume of 1.9 million per month, it doesn’t seem quite as outrageous. Premium domain names are short, catchy and easy to remember. They have a high search volume and a .com extension. These characteristics can give you a leg-up on SEO and attract people to your online business. Still, owning a premium domain name with a high search volume doesn’t guarantee traffic—you still need to optimize your website for search engines. Therefore, it’s important to weigh the costs of a premium domain name against the potential benefits. Read more: Why some business owners are wiling to pay $100+ a year for a premium domain . What are custom domains? .com domains are popular and trusted. They often cost more than other extensions. Short easy-to-remember names and common words usually have a higher price tag. When picking a .com domain compare registrar prices for registration and renewal fees. You can also lock in a multi-year registration to avoid future price hikes. 05. Privacy protection or other extras All domain owners must share their name and contact information with ICANN —the nonprofit corporation that assigns and maintains domains—but some domain registrars offer privacy protection for an additional cost. Tip : Wix domains come with privacy protections that prevent spam, but you can activate privacy protection for an added fee if you don’t want any of your information to be listed in the WHOIS directory. 06. Length of domain registration The amount of time you register a domain for can impact its cost. Under ICANN regulations, the longest a domain name can be registered for at one time is ten years. A domain name registered for ten years will likely be more expensive than annual domain registration but some registrars may offer discount pricing on longer registration signups. Domain names can not be bought permanently, instead they're registered on a lease basis. You can explore the precise cost of domain extensions on Wix with this top-level domains list . Read also: Tips for future-proofing your domain 07. Domain aftermarket If a domain is unavailable and you’re set on making it yours, you might be able to buy it through the domain aftermarket. Aftermarket domains can be quite expensive ($1,000-$30,000), so it’s important to set a budget beforehand. First, you’ll have to find the domain name owner’s contact information through ICANN. Then, you’ll send them an email asking if the domain is for sale. If it is, you can start the bidding process. Finally, you’ll send the payment through a secure third-party payment service. The domain aftermarket has become an industry in itself, with auction sites and domain brokers that save you the hassle of tracking down the current owner of the domain. Unfortunately, many scams exist, so be wary of offers that seem too good to be true. 08. Regional differences Domain name prices vary based on location, influenced by factors like local regulations, demand and economic conditions. For example, domains such as .de (Germany) or .uk (United Kingdom) are often more affordable due to competitive local registrars. On the other hand, extensions like .io (British Indian Ocean Territory) or .tv (Tuvalu) can be pricier because they’re popular in industries like tech and media. For example, .de (Germany) accounted for over 17 million registered domains in 2025, making it one of the most popular country-code TLDs globally. Some domains, like .ca (Canada) or .jp (Japan), may require proof of residency or business registration, which can add complexity and cost. Currency fluctuations and taxes can also impact pricing, so planning ahead is key. While .net domains are typically cheaper than .coms, they still offer great value for tech and network-focused businesses. Prices vary based on length keywords and demand, with shorter memorable names costing more. As you choose your .net domain, compare registration and renewal fees across registrars. Also look out for extra costs like privacy protection or bundled services to ensure the total investment fits your budget. Why is owning a unique domain name so important? As Kerry Anderson, the Co-Founder of RankingCo says: After 15 years scaling businesses and helping companies go from $1M to $200M+ in revenue, I've seen domain choices make or break digital strategies. My biggest rule: Keep it brandable, not keyword-stuffed. Your website is often a customer’s first impression of your business. A quality domain name makes your website easy to find, establishes your brand and stabilizes your online presence. Together, these factors contribute to your online visibility, which translates into more business opportunities, and ultimately, more sales. Owning a domain name also simplifies tasks like how to create a business email , ensuring your brand’s professionalism in every interaction. Furthermore, having a unique domain inspires trust and gives you room to explore email name ideas that strengthen your branding efforts. This is why registering your own domain is a crucial step to take when you create a website and optimizing your site's infrastructure. Learn more: How much does a business email cost How to buy a domain name? You can change just about everything about your business, but changing the domain name down the road can be a serious headache. Because your website will function as the central hub of your online business, changing its domain is like pulling the bottom block of a Jenga tower. For that reason, take care when buying a domain name. Here are instructions for how to buy a domain name : Choose a good domain name Check if your desired domain is available Find a reputable domain registrar Claim the domain name Buying a domain with costs in mind starts with comparing registrars to find the best registration and renewal rates. Check for extra fees for privacy protection, email or SSL certificates and see if multi-year registration discounts are available. 01. Choose a good domain name Understand how to choose a domain name that's simple, short and informative to appeal to visitors and search engine crawlers. Simple : Your domain should be simple enough for people to pronounce and spell so people can easily remember it. Therefore, it’s also best to avoid peculiar spellings or arbitrary symbols. Short : The longer a domain name gets, the harder it is for visitors to remember. Whereas the average domain length is 13 characters long, the average domain amongst the world's 500 most popular websites is seven characters. On-brand : Your domain should incorporate your business name, or at least a variation of it. This will make your website immediately recognizable and consistent with your other branding elements. Don't have a business name? Create yours now with the help of the Business Name Generator . SEO-friendly : Your domain name is one of the first things Google assesses when ranking your site. Consider incorporating keywords that describe your business. Incorporating a location into the domain (e.g., jennalaska.com or jenn.us) is helpful for businesses that want to improve their local SEO. Characterize your business according to your industry (e.g., jennphotography.com or jennsphotos.biz). Easy to pronounce: People don't just have to type your domain, many times they will need to say it out loud. As Rafael Romis the CEO of Weberous Web Design says, the radio test is key. He notes, "You want a name that people can easily talk about. If your domain is hard to pronounce or you can't spell it, then you're making it harder for people to follow along. You want to make it as easy as possible." "Our domain name is Weberous.com. Try to say that out loud. Nine times out of ten people will ask, 'Did you say Webers?' or 'Is it Weberoos?' Almost nobody remembers it, and nobody gets it on the first try. You want people to get it on the first try." All that said, if you already have a domain name that doesn't have those characteristics, it is more SEO-friendly to maintain the same domain over your business’s entire lifetime than to redirect the domain to a shorter, simpler and more informative one. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 02. Check if your desired domain is available Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You might be able to keep your SLD and just change the extension. For more ideas, check out the most popular domain extensions . 03. Find a reputable domain registrar In order to claim your desired domain, you need to go through an ICANN-accredited domain registrar. The registrar will manage your domain and keep track of renewals. Therefore, research a domain registrar’s reputation and its terms and conditions before signing up. Some registrars have hidden fees—such as for administration and renewal fees—that push the domain name cost higher than it should be. This list of best domain registrars can help you with this, too. Learn more: What's the easiest way to get a domain? To register a domain on a budget , compare costs across multiple registrars. Look for bundled service deals, choose cheaper extensions if .com is too pricey and consider multi-year payments. 04. Claim the domain name Finally, it’s time to learn how to register a domain name . You’ll have the opportunity to claim it for one, two or three years. Once you’ve finished the registration process, just connect the domain to your site and publish. Learn more: I have a domain name, now what? How to find the exact domain cost Finding the exact cost of a domain is simple when you know where to look: Visit a domain registrar or website builder: Go to your chosen platform to search for your desired domain name. Search for your domain:  Enter your desired name in a registrar or website builder to check availability and pricing. Check renewal prices:  Look at the annual renewal cost to plan your budget for the future. Consider bundles:  Some website plans include a free domain for the first year, which can save money and simplify setup. Compare options:  Review different extensions and registration lengths to find the best fit for your website and budget. Domain pricing trends The domain name market is experiencing noticeable changes in both pricing and regulation. Staying informed about these trends can help you make smarter, more cost-effective decisions. Here's what you need to know: Continued growth in domain registrations: The overall domain name base across all TLDs reached 368.4 million by the first quarter of 2025, marking a 1.1% increase from the previous quarter . .com price increases and regulatory concerns: Since 2018, VeriSign, the company that exclusively operates the .com TLD, has increased prices by 30%. This has raised concerns among U.S. lawmakers, who are pushing for investigations into potential antitrust violations . They argue that VeriSign may be using its monopoly to overcharge customers without providing better services. If you're managing .com domains, keep an eye on these developments—they could impact your costs moving forward. The rise of alternative TLDs: While .com is still the top choice, with over 157 million registrations , other TLDs are becoming popular alternatives. For example: de (Germany) has approximately 17.6 million registrations, .net has 12.6 million and .org has 11.1 million.  Growing demand for .ai domains: The .ai extension , originally designated for Anguilla, is gaining momentum as startups and tech companies adopt it to signal innovation and alignment with artificial intelligence. As demand rises, so do prices: .ai domains now cost significantly more than standard options, often starting at $70–100 per year. Renewals can also be higher than average. With over 20,000 new registrations each month—a trend likely to accelerate—it’s worth considering whether the branding value justifies the long-term investment. Hidden fees when buying a domain When buying a domain, keep an eye out for hidden fees. Renewal costs are often higher than the initial price, so check long-term pricing upfront. Privacy protection, which keeps your personal details off public registries, may cost extra. Planning to transfer your domain later? Some registrars charge transfer fees. Additional services, like email hosting, can also increase your expenses. Read the terms carefully to avoid surprises and make the best choice for your needs. With Wix, domain pricing is transparent. Costs typically include: Annual registration fee Free SSL certificate Free domain privacy (WHOIS protection) No hidden setup fees Additional services like Premium DNS are optional. Renewal prices are clearly stated too. Always review all terms before purchasing a domain to avoid surprises. How to negotiate a lower price for your domain There are over 368 million registered domain names worldwide, and the most valuable names are claimed fast. Securing the perfect domain name might seem challenging, but negotiating the price doesn’t have to be. Start by researching domain prices across registrars and resellers. Understanding the typical price range for your desired domain—or similar ones—gives you a solid foundation. Check if the domain is listed in auctions or with brokers to explore pricing flexibility. When it’s time to negotiate, approach the seller with confidence and professionalism. Share your interest and make a counteroffer based on your research. If the seller isn’t willing to budge, don’t hesitate to walk away—this can sometimes encourage a change in their stance. Ask about potential savings, like discounts for multiyear purchases, to get more value in the long term. Stay patient, focused and committed to finding a deal that works for your budget and goals. Domain name cost FAQ Why do some domain names cost more than others? Domain name costs vary depending on factors like the popularity of the extension (e.g., .com typically costs more), the length and simplicity of the name, keyword value for SEO and the brandability of the domain. Additional elements such as existing traffic, backlinks, the age of the domain and demand within specific industries can also influence pricing. Premium domains with higher market demand will usually cost more. Do I need more than one domain? Having more than one domain helps protect your brand by securing variations and preventing misuse. It’s great for targeting specific markets through region-based domains or audience-focused URLs. Strategically used, multiple domains can also support SEO by highlighting key areas of your site. How often do I need to pay for my domain? Domain payments are typically annual. Wix offers a minimum 1-year registration, with renewals occurring yearly. You can opt for auto-renewal or multi-year registrations (up to 5 years). Wix also sends renewal reminders and offers a grace period after expiration, usually 30 days. Wix Premium plans include a free domain for the first year. What's the difference in cost between different domain extensions? The cost of a domain extension on Wix varies depending on the extension itself. For example, a .com domain typically costs around $13.35 per year, while .org and .net extensions are priced similarly. Country-specific extensions like .co.uk are often more affordable, while newer extensions like .xyz or .site are typically cheaper. Premium domains can be significantly more expensive, depending on the demand and their commercial potential. Are there any additional costs for domain privacy? With Wix, domain privacy is included at no additional cost with free WHOIS protection, automatically applied to eligible domains. This helps shield any personal information from public view, in term preventing spam and identity theft. There no hidden fees involved and is available for most domain extensions. Does Wix offer competitive pricing for domain names? Yes, Wix offers competitive pricing compared to other major registrars. They provide first-year discounts, a free domain with annual premium plans and no hidden fees. Additional perks include a free SSL certificate, free domain privacy via WHOIS and transparent renewal costs. Wix also runs regular promotions and offers easy domain management within its platform. Can domain name prices vary over time? Yes, domain name prices can fluctuate. Factors like popularity, age and market demand influence pricing. Popular extensions like .com and .net are generally more expensive. What are the costs of an expired domain name? Expired domain names go through an auction process. The cost depends on factors like age, popularity and competition. Some can sell for significant amounts, especially if they have a strong online history. How do you buy a domain name that’s not listed? If a desired domain is unavailable, consider looking for similar options, contacting the owner, using a domain broker or waiting for it to expire. Is a good domain name worth the money? A good domain name can enhance brand recognition, improve SEO and make your website more memorable. While premium domains can be costly, a well-chosen and affordable one can be effective. Ultimately, the decision depends on your specific needs and budget.

The perfect domain is just a click away:  claim your domain   → Using a website builder makes it easy to create your site but without a domain name , people might never find it. Your website could end up on a long hard-to-remember address, emails look unprofessional and your brand struggles to stand out. A domain name turns your site into a credible memorable online presence that visitors can easily find and trust. TL;DR: Why do I need a domain name? A domain name is your website’s unique address. It’s what connects your website, business email and hosting so customers can find, trust and engage with your business. Without a custom domain, your site may look unprofessional, be harder to share and limit your branding and marketing opportunities. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What a domain name is and how it works How a domain powers your website, email and hosting The risks of not having a custom domain How domain registration, renewal and expiration work Benefits of a good domain for branding, credibility and SEO Common challenges in choosing the right domain name Step-by-step process to search, secure and protect your domain What is a domain name? A domain name is the address people use to visit your website on the internet. For example, wix.com  is our domain name. It's a user-friendly substitute for an IP address , which is a long series of numbers (like 192.168.1.1) that computers use to identify each other on the network. Instead of remembering a complex numerical string, users can just type in your memorable domain name. Every domain name is unique and consists of two main parts: a top-level domain (TLD) , which is the extension like .com , .net   or .org domain , and a second-level domain (SLD), which is the part that identifies your brand, like 'wix'. How your domain runs your website and email A domain name is your connector. It links your site, your email and the platform behind the scenes so people can find you easily and trust what they see. Your domain and your website When someone types your domain into a browser it takes them to your website files. Without a custom domain your site lives on a long subdomain that's harder to remember and easier to ignore. A domain gives you full control over redirects, page structure and future changes. If you ever redesign your site or switch platforms you can keep the same domain so visitors don't lose track of you. Your domain and email addresses Your domain lets you create custom email addresses tied to your brand. This is more important than it seems. Branded emails are easier to recognize, less likely to be ignored and provide consistency across sales, support and partnerships. You can set up different addresses for specific needs like support@, hello@ or sales@, all managed from one place. Your domain and website hosting Your website needs a place to live online and your domain acts as its address. Once you connect your domain to a website hosting platform, it serves your site to anyone who types in your web address. The platform takes care of all the behind-the-scenes work like security, speed and updates, while your domain remains your public address. If you decide to switch platforms you can keep the same domain so visitors don't lose track of you. What happens if you don’t buy a domain Skipping a custom domain might seem fine at first but can really hold you back. Without one, your website usually lives on a free subdomain provided by your site builder like yoursite.wixsite.com. These addresses are harder to remember and share. Not having a custom domain can affect your business in ways you might not realize, and the impact varies depending on what you’re doing online. Professionalism and credibility : For most businesses—freelancers, small shops, consultants or service providers—a custom domain signals legitimacy. Using a free domain can make your site look temporary or like a hobby. Customers, partners and even vendors often judge trustworthiness based on these first impressions, so a custom domain is a small investment that pays off big in credibility. Email and communication : A custom domain gives you professional email addresses like info@yourbusiness.com. If you send outreach client messages or newsletters a branded email makes you more recognizable and helps boost open rates. Consultants coaches and creatives especially find that branded emails make their messages familiar and hard to miss. Marketing, branding, and discoverability : Custom domains support brand consistency across social media, advertising and offline materials. They also help with SEO. A domain that reflects your business or niche makes it easier for search engines to understand your site and show it to the right audience. Without a domain, your site may struggle to rank and every platform change or subdomain switch can confuse visitors and search engines alike. Long-term control and flexibility : Every business has its own growth plan. An eCommerce store might expand to new markets, a blog could grow into a content hub, and a local service might add locations. With a domain, you stay in control—you can switch platforms, create subdomains for products or services, or launch new sites under the same brand. Without one, you're stuck with the platform’s structure and risk losing traffic or recognition if you switch. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, Domains PMM at Wix Domain ownership and control Many think buying a domain means owning it forever, but domains are actually rented for 1–10 years. Registering a domain secures your right to use it during that time, and you’ll need to renew to keep it. Longer registration periods show stability to visitors and search engines, while shorter terms save money upfront but need more frequent renewals. Renewals are a vital part of owning a domain. While most registrars offer an automatic renewal option, you'll need to keep your payment info and contact details current. If your domain lapses, you run the risk of losing your website and any email addresses tied to it. If a domain expires, you usually get a short grace period. After that, it’s back on the market for anyone to grab. Losing your domain can disrupt your flow, confuse your visitors and even let someone else snag your brand name. Staying on top of registration and renewals helps you keep things running smoothly and protects what you’ve built. Why buy a domain name Having your own domain puts you in the driver’s seat. It gives you total control over how your site grows and functions. You can easily set up subdomains for specific products or new locations to keep things organized. Plus you’ll have access to tools like custom email routing and analytics that free subdomains usually block. It’s the easiest way to build a site that’s as professional as your business. Owning a domain also makes connecting your favorite tools a breeze. Whether you're setting up payment processors, marketing apps or CRM systems, most platforms need a verified domain to work their magic. By securing yours now, you’ll avoid tricky workarounds and keep your data flowing exactly where it needs to go. A custom domain name also protects your brand long-term. When you register variations alternative spellings or region-specific extensions you stop competitors or cybersquatters from claiming similar web addresses. This smart move secures your traffic search visibility and customer trust giving you a solid foundation to grow your business. Benefits of a good domain name Choosing the right domain name offers several advantages that can contribute to your business's growth and success. It's more than just an address; it’s a powerful tool for building your brand. A memorable and relevant domain name makes it easier for customers to find and return to your website. This builds brand recognition and loyalty. It also adds a layer of professionalism and credibility. Customers are more likely to trust and do business with a site that has a custom domain name than one with a generic, third-party URL . Additionally, a well-chosen domain can positively impact your SEO. A name that reflects your business or industry can help search engines understand what your site is about, making it easier for potential customers to find you. “It cannot be expressed in numeric value, but I would say that the name of our domain is at least 5% of our brand value." - Kacper Rafalski, demand generation team leader at Netguru Learn also how to create your email and domain together. Feature Benefit Brand Identity A unique domain strengthens your brand and makes it memorable. Credibility A professional domain shows you're a serious business. SEO A relevant domain can improve your search engine ranking. Control You own your digital address, so you're not tied to another platform. Common challenges of finding a good domain name Finding the perfect domain name can sometimes feel like a treasure hunt. With millions of websites already online, the name you want might already be taken. This is especially true for short, simple .com domain s. Another challenge is avoiding trademark infringement. You could run into legal trouble if your chosen domain is too similar to an existing brand's name, even if the domain itself is available. It’s important to do your research before you commit. Lastly, some people choose names that are hard to spell or pronounce. If customers can't easily type your domain from memory, you risk losing traffic. It's better not to choose a domain name that's too long or complicated; rather, stick to something simple and intuitive. You may also be interested in: Parked domains Dropped domains Examples of domain names A great domain name is often simple, memorable, and directly related to the brand. Look at brands like Nike.com or Apple.com. T heir domain names are their brand names, making them incredibly easy for customers to remember and find. These are prime examples of effective branding. For a small business, you might include a keyword that describes what you do. For instance, a bakery in Brooklyn could choose something like brooklynbread.com. This name is descriptive, location-specific, and easy to recall. Similarly, a freelance photographer named Jane Doe might use janedoephoto.com. Read more: Most popular domain extensions How to search and secure your domain name with Wix Finding the right domain is the foundation of your online presence. With the right tools, this process can be fast, simple and stress-free. Wix provides instant domain name search, helping you quickly check availability. Because Wix offers easy domain name search, even beginners can explore options with confidence. Behind the scenes, Wix powers real-time domain name search so you find the right fit fast, without delays, outdated results or guesswork. Below is a clear, step-by-step guide to help you move from idea to registered domain. Brainstorm strong domain name ideas Use a domain search tool Compare domain extensions Check brand and trademark conflicts Register your domain Secure your domain with privacy and protection 01. Brainstorm strong domain name ideas Start by listing names that reflect your brand, product or purpose. Aim for names that are short, easy to spell and easy to remember. Avoid numbers and hyphens where possible, as they can make your domain harder to communicate verbally. Think about: your brand name relevant keywords your industry or niche your target audience Having 3–5 options ready will make the next steps much easier. Learn more: Guide to domain extensions 02. Use a domain search tool Once you have your ideas, enter them into a domain search tool. This is how you check if a domain name is available and its where real-time results matter most. A fast, responsive search experience lets you instantly see whether your preferred name is available or already taken, saving you time and frustration. If your first choice isn’t available, you can quickly explore alternatives by adjusting: the domain extension (.com, .net, .org, etc.) the word order adding simple prefixes or suffixes 03. Compare domain extensions Choosing the right extension is just as important as the name itself. Think about your goals: Use .com for global recognition Use .org for non-profits or community projects Use industry-specific extensions (like .shop or .blog) for clear positioning Use country-code domains if you’re targeting a specific location At this stage, focus on credibility, relevance and long-term brand value. You may also be interested in: cheap domain names . 04. Check brand and trademark conflicts Before buying a domain, it’s smart to do a quick check for existing trademarks, brand names or businesses using a similar name. This reduces the risk of legal issues and helps you avoid confusion in the market. You can use: Basic Google searches Trademark databases Social media platform searches Learn more: How to trademark a domain name 05. Register your domain When you’ve found an available name you’re confident in, complete the domain registration process. You’ll be asked to provide basic contact details and choose a registration period (usually 1–10 years). Learn more: How to register a domain Pro tip: Registering your domain for multiple years can be a small trust signal for search engines and helps secure your brand long-term. 06. Secure your domain with privacy and protection After registering, enable domain privacy protection if it’s offered. This keeps your personal contact details hidden from public WHOIS databases and helps reduce spam and unwanted solicitations. You can also consider: Auto-renewal to avoid losing your domain Domain locking to prevent unauthorized transfers You may also be interested in: Types of domains I have a domain name, now what? Why do I need a domain name FAQ Should my domain name match my business name? Ideally, yes. Having a domain name that matches your business name creates a strong, consistent brand identity. It makes it easier for customers to find you and reduces confusion. If your exact business name is taken, try a close variation or add a word that describes your service, like YourBrandConsulting.com. How much does a domain name cost? Domain name costs can vary. Standard domains with TLDs like .com, .net, or .org  typically cost between $10 and $20 per year. However, premium domains that are short and highly sought-after can cost thousands of dollars. Many website builders, including Wix, offer a free domain for the first year with an annual premium plan. Can I change my domain name later? While you can't "edit" a domain name once it's registered, you can purchase a new one and redirect your old domain to it. However, this can be a complex process and might temporarily affect your SEO rankings. It’s best to choose a domain name you're happy with from the beginning to avoid future hassles. Learn more: How to redirect a domain

Turn your ideas into a website you love with Wix →   Consulting services are in high demand, especially as businesses adopt new tools like data analytics and AI. If you want clients to find and trust you, a professional website is essential. This guide will show you how to make a consulting website that clearly communicates your expertise, showcases your services and converts visitors into long-term clients. We’ll cover everything you need to learn   how to open a website   for your consulting business. Create a website with Wix. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: how to make a consulting website A consulting website should make it easy for potential clients to understand who you are, what you offer and why they should work with you. Start by defining your niche, picking a domain and website builder and showcasing your services and expertise. Include testimonials, highlight past work and make it simple for clients to get in touch. Optimizing for SEO and keeping your site updated helps attract the right leads and build credibility online. Top features of a great consulting website Feature Why it matters Clear value proposition Shows visitors what sets you apart and why they should choose your services Defined services and niche Helps clients quickly see what you specialize in and if you meet their needs Portfolio or case studies Demonstrates your experience and builds trust with potential clients Testimonials and social proof Adds credibility and reassures visitors of your reliability and results Easy contact and booking options Makes it simple for clients to reach out and start working with you Ready to build your consulting website? Get started with our free AI website generator  today.  How to make a consulting website in 9 steps Define your purpose Select a domain name and host Choose a website builder and template Build key pages Leverage social proof and drive conversions Start a consulting blog Add features to simplify your workflow Optimize your website for search engines Launch, promote and maintain your consulting website 01. Define your purpose Start by defining the goals of your consulting website. Think about how you want your website to contribute to building and maintaining a positive online presence. Establishing a clear purpose lays the foundation for planning and developing your website. Understand your ideal client An effective consulting website targets a specific person: the ideal consumer you’d like to work with. By clearly identifying and understanding your audience, your consulting website will be focused and hone in on the right clients. Both Jenny Langer , a consultant who works with independent artists and Randal Osche , a career coach, have built their consulting websites using Wix. These are both great examples that have website content crafted for their ideal client profiles. Jenny uses artistic imagery and industry-specific language to connect with the artist community. In contrast, Randal's site features real-life photos and a modern design that appeals to young professionals. By prioritizing specificity, they lean into their niche industries and speak directly to their intended audience.   Type of consulting business The type of consulting business you offer will impact the type of website you build—from design and content to features and navigation. Are you a consultant for businesses or individuals?  Are you offering a specific type of service or a combination? Defining your business model will help create focused content that speaks to the needs of your clientele. Here are some different types of consulting businesses: Management Financial IT Marketing HR Healthcare Legal Environmental Education Career Strategy Risk management Fitness Consultant website objectives When setting up your consulting website, establish clear and achievable objectives.  What do you want to achieve with your website? Here are some common objectives for these types of websites  to consider: Attract site visitors:  Grow brand awareness and website viewers through targeted content creation, social media presence and other marketing strategies . Showcase expertise:  Demonstrate your industry knowledge and experience through cases, blog posts, webinars or eBooks. Convert leads:  Use your consulting website to generate leads and turn them into clients through effective lead capture and clear calls to action. Establish credibility:  Establish trust and credibility with your intended demographic by showcasing testimonials, awards, certifications or partnerships. 02. Select a domain name and host Your domain name  is your online identity. It's like the digital face of your brand, representing your business in the vast online landscape. When choosing a domain name, go for one that resonates with your brand and is easy to remember and spell. This ensures that your primary audience can quickly find and remember your website, boosting your online presence and brand recognition. New to domains? Learn more about what is a domain  and its role in your website’s appearance. Learn also more about what is a .com domain extension and why you might choose one. You can also use a consulting business name generator for inspiration. Reliable hosting is the foundation of a successful website. By partnering with a trustworthy hosting website , you ensure that your digital doors are always open and inviting. This means that visitors can access your website at any time. Here are some key considerations when selecting a hosting provider: Server speed : Ensures fast loading times for your website Uptime guarantees : High uptime percentages minimize website downtime and maintain site reliability . Security features : Website security  measures protect your website privacy  and visitor data. Scalability options : Allows your site to grow and handle increased website traffic over time. Web hosting costs : Affordable options that fit your budget without compromising on quality. Tip:  When you build a website with Wix, you’ll get free website hosting . 03. Choose a website builder and template A website builder, like Wix, simplifies the process of creating a consulting website by providing user-friendly tools and templates. It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Using an AI website maker  can further enhance the website building experience with the help of Wix’s unique, chat-based AI experience to create a tailored consulting website that meets your specific needs. Learn more: How to design a website with AI , Wi x vs Squarespace Website template Consider how your customers will interact with your website. Will they want to see a list of your services? Will they need to contact you right away in order to obtain your services? By using pre-made consulting website templates , you can customize them to suit the needs of your business and your clients.  As you learn web design , be sure to use a cohesive color scheme and font choices to convey your brand identity. As you work on building your consulting website, think about how a custom logo design  can be an added advantage. It adds a personal touch and helps create a unified look both on and offline, and across all your branded assets and social channels.  Read more about how to make your own logo and consulting slogan . 04. Build key pages To determine the appropriate pages to build, think about those that align most effectively with your business strategy.  By curating these pages, you can create a cohesive and comprehensive website that effectively communicates your brand's value proposition and engages your primary crowd. Homepage Visitors to your website are most likely going to stop on the homepage  first. The homepage should be inviting and answer some basic questions those visitors have around the services you offer and highlight what sets you apart in solving the problem they're facing. Ultimately, you want your prospects to take action. Make it simple for them to figure out their next step. If they're interested in hiring you as their consultant, guide them with a clear call to action. Whether it's filling out a form, scheduling an appointment or signing up for email updates, lead them to the next step they need to take. About page If you’re a solo consultant, your About page should provide all the relevant information about your experience. If you work as part of a firm, be sure to include details about each person that works within the team, and focus on their strengths.  Be sure to include details about qualifications, certificates and other relevant information. Give visitors the confidence they need to see that you're the right fit for them. To encourage engagement, make sure to incorporate a clear call to action on this web page . Visitors should be able to easily book an introductory call or contact you for more information. Contact page This is where you should highlight all the ways visitors can connect with you, including social media profiles, email and a contact form. Give information about your hours of operation and response times to set clear expectations, building trust and reliability. Use form builders to capture the information to a CRM . Learn more about some of the best AI website builders . Services page Your Services page should go into detail about what you offer and pricing. You may benefit from building a page within the main website devoted to each type of service you provide. There, you can go more in-depth about the benefits of each service and give a thorough explanation of what it entails. As a consultant, you might offer the ability to book a free one-on-one 30 minute consultation with you, so that you can get to know each other. You can link a button directly to your online scheduler, so that customers can book appointments with you without leaving your website. “ Keep in mind that the menu is the map of your website. By adding the right pages to your menu, in the right order, it can be the heart of your website’s success. ” Adi Huri, Product Manager at Wow for Wix.com Learn more: What is web design? 05. Leverage social proof and drive conversions Incorporate credibility factors that back up what you say about yourself. That means showcasing case studies, testimonials, recommendations, logos of clients you’ve worked with, logos of organizations where you’ve been featured — anything you can think of that helps make the case for your expertise and authority. Social proof  can be featured on their own pages, as an aggregate portfolio page or right on the homepage.  Case studies Demonstrating concrete results will enhance your credibility and showcase your proficiency in the field. For instance, if you’re a marketing consultant that specializes in social media, you can share examples of social campaigns you’ve worked on and their successful outcomes.  Client testimonials Let your satisfied customers speak for you and demonstrate the value you can provide. You can dedicate a page on your website with endorsements of consumers who have benefited from your services. Also, link to your LinkedIn profile, where visitors can see endorsements and recommendations from satisfied clientele, reinforcing your credibility. Ken Goldstein, founder of The Goldstein Group, a Canadian consulting group, says that having a consulting website serves as the bridge between his LinkedIn posts and client testimonials. According to Ken, “LinkedIn is a great online community , where happy clients are eager to share and promote their experiences. By including these testimonials onto my website, it really substantiates the social proof for future work.” Social media links Linking to your social media complements your website, presenting a well-rounded picture of your brand. This will help you build trust as well as give other places to learn information about you and your services. If you start creating a blog , you should give the option for readers to share the information on social media platforms, like Facebook, Twitter, Pinterest and LinkedIn. Not only will this help create engagement for your visitors, but it will also drive traffic to your consultant website for generating solid leads. Clear CTAs and lead magnets Don’t stop at building trust—guide visitors to take the next step. Include clear calls-to-action (CTAs) on every page, such as “Book a Call” or “Download a Guide.” Consider offering lead magnets like eBooks, checklists or templates to capture emails and nurture potential clients. 06. Start a consulting blog Your insights are your currency. A blog is a great place to offer them as free resources. Hosting and consistently updating a blog will also help search engines recognize your website as having fresh, valuable content and authority on specific subjects. When starting a consulting blog focus on delivering content that is valuable and will help your customers solve whatever problem they’re experiencing.  Providing relevant content will keep those visitors interested and coming back for more—even if they’re not quite ready to hire you as their consultant. Take this opportunity to give readers a glimpse of your personality, sense of humor and the way you approach problems. This will highlight thought leadership and give them a sneak preview of what it’s like to hire you as a consultant. Make sure you have a way to collect their email address, so you can continue the conversation even after they leave your site. 07. Add features to simplify your workflow As a small business owner, your time is precious, that’s why you should use tools and features that help you simplify your workflow and save time. By doing so, you can free up more time and focus on core business activities. Not only does this make things easier for you, but it also enhances the experience for your clients when they use your services.  Consider the following tools: Self-scheduling calendar : Integrate an appointment scheduler  directly within you r website to save time going back and forth through emails or phone calls, while also giving potential clients the convenience of choosing a time that works for them. You can also use this to manage your own schedule and block off times that are unavailable for appointments. Custom intake forms : Use custom  online forms  to gather necessary information from attendees before your consultation. This will help you be prepared and make the most out of the limited time you have in a meeting. You can also use these forms to collect leads’ information, facilitating follow-up with them in the future. Email automations : Utilize email automations to stay connected with customers and prospects. You can set up automated emails to follow up after c onsultations, send out newsletters or promotions, or keep in touch with past clients for repeat business. By automating these processes, you can save time while still maintaining a consistent communication with your audience. 08. Optimize your website for search engines Assist online users in finding your business website  by optimizing it for search engines. Use SEO features  like researching keywords relevant to your services and incorporating them into your website's content, meta tags and descriptions. You can also improve your website's ranking by regularly updating your content and obtaining backlinks from reputable sources. By appearing higher on search engine results pages, you can grow the visibility of your website and draw more potential clients. 09. Launch, promote and maintain your consulting website Your consulting website should never be a one-and-done project. Before launching, test your site to ensure all features and links work properly and gather feedback from real users to identify areas for improvement. Promote your website by linking it from your Google Business Profile and social media channels to reach a wider audience.  Regularly updating and maintaining your website is crucial for keeping it relevant, engaging and effective in attracting leads. Make sure to check for any broken links or outdated information. When you build a website with Wix, you’ll automatically have access to Wix analytics.  You can monitor metrics like website traffic, bounce rate and conversion rates to gain insights into your audience and adjust your content accordingly. Aim to update content at least annually to ensure your website stays current and continues to attract clients.  This allows you to constantly improve your website performance  and achieve greater success as a consultant. Read more: How to start a consulting blog Consulting business names for your firm How to make money as a consultant in 2024 How to create a consultant business plan How to start a consulting business 10 professional consulting websites to inspire your own 23 creative consulting business ideas to try Consulting websites examples If you need some inspiration for your own consulting website, check out these examples of successful consulting websites built on Wix. The Oly Group The Oly Group 's website features a clean, professional design with minimalistic visuals and effective use of white space. Clear navigation and bold typography make it user-friendly, and with a focus on concise storytelling and high-quality imagery, the site makes their consulting services easily understandable while fostering trust. The Bradley Partnerships The Bradley Partnerships firm provides a full suite of human resource and organizational consulting services. On their website, you'll find a navigation bar with links to important pages like testimonials and their blog. The blog is packed with helpful content and tips to support their customer base. Hara Hara is a consulting firm centered around helping companies create an organizational culture and innovative environment. Their website boosts team member credibility by featuring comprehensive profiles on a dedicated team page and prominently on our homepage. Strategic Solutions Consulting Strategic Solutions Consulting focuses on business psychology and management consulting. On their homepage, you'll find quotes from satisfied clients who have achieved great success through their strategies. Silvia Bruegger, M.S. Silvia Bruegger, a business consultant and AI advisor, uses a landing page  to gather all her resources and CTAs for easy navigation by website viewers. How to generate clients with a consulting website A successful consulting website isn’t just about looking professional, it’s about turning visitors into clients. When built strategically, your website should clearly communicate your expertise, build trust and make it easy for potential clients to take the next step. Use customizable templates designed for consultants to showcase your services, highlight case studies and feature client testimonials. Pair these with strong calls-to-action and service-specific landing pages that guide visitors toward booking a consultation or downloading helpful resources. Built-in tools like contact forms, online scheduling and automated follow-ups help your website work around the clock to generate leads. Combined with clear messaging and a polished design, your site becomes a client-generation system rather than a static online presence. Keep your website up to date with fresh case studies, blog posts and insights to stay relevant, authoritative and visible in search results. With the right structure and tools in place, your consulting website can consistently attract high-value clients and support long-term growth. What are the benefits of a consulting website? As a consultant, it is important to constantly evolve and adapt in order to stay competitive in the market. Create a website to provide a platform for others to learn about you. Here are some of the key benefits of a website : Establish credibility and expertise : A well-designed and informative website can showcase your skills, experience and knowledge in your field, building confidence in your abilities as a consultant. As Nicole Michler of Phase 20 told us in our article ' How this career coach quit the corporate world for solopreneur success ': “Everything happens on my website and it gives me that instant credibility because of the way I can present myself.” Grow visibility and new clients : With a strong online presence, you can reach a wider audience and bring potential clients who may not have found you through traditional marketing methods. Share valuable content : A blog or resources section on your website can offer helpful information and establish you as a thought leader in your industry, attracting those who are looking for expert insights and guidance. Stand out from the competition : A well-designed and professional website can set you apart from your competitors and make a strong first impression. It also allows you to showcase your unique brand personality and messaging. Tax write-offs : Expenses like web hosting fees are considered legitimate business expenses. These costs can be deducted from your taxable income, reducing your overall tax liability. By doing so, you not only save money but also outweigh the initial website investment. Other types of websites to create How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a consulting website FAQ How important is website design for a consulting site? Website design  is crucial as it creates the first impression. A clean, professional design enhances credibility and user experience. Ensure easy navigation, clear fonts and a mobile-responsive layout for optimal performance. Remember to keep your branding consistent throughout the site for a cohesive look. How much will it cost to build a consulting website? The cost of building a website  can vary depending on factors like the platform, features and design. You need to think about expenses such as web hosting fees, domain registration and any additional services you may require, such as design or SEO. Overall, creating a website is a cost-effective investment that can lead to significant returns in the long run. Is mobile-friendliness important for a consulting website? Yes, mobile-friendliness is crucial for a consulting website. With the increasing use of smartphones and tablets, it is important to check that your website can be easily accessed and navigated on different devices. Mobile-friendly design elements, optimized loading speed and intuitive navigation are necessary for providing a positive user experience on mobile devices. As a consultant do I really need a website? As a consultant, a website isn't mandatory but highly beneficial. It enhances your credibility, expands your reach and serves as a hub for showcasing your expertise, portfolio and client testimonials. A website also helps potential clients find you online and makes it easier to communicate your services and value proposition. While not essential, having a website can significantly boost your professional presence and attract more clients. What's the best platform to use to build a consulting website? When it comes to making a consulting website, there are a number of options from using a DIY website builder, an AI website builder or working with a web developer on a fully customized site. You can build a site on Wix and get robust web infrastructure that includes reliable and secure web hosting, as well as a domain name with a paid plan. What are some things to avoid when designing a consulting website? When designing a consulting website, avoid cluttered layouts, confusing navigation and lack of clear CTAs. The fonts you use should be legible and your site should be mobile-friendly. Avoid slow-loading pages, generic stock photos and vague service descriptions—clearly communicate your expertise in order to generate leads. Skipping testimonials or case studies can effect your credibility. What is a consulting website? A consulting website is a professional online presence that establishes credibility and attracts clients. It goes beyond basic information, serving as a strategic tool to showcase expertise, promote services and generate leads. By clearly highlighting your niche, credentials and value proposition, it sets you apart from competitors. A well-designed consulting website builds trust and positions you as an authority clients can rely on.

Bring your inspiration to life with a Wix website → If you want to turbo-charge your digital business results, there’s no better rocket fuel than an effective landing page. These powerful assets play a key role in website creation  because they clearly showcase your offering and encourage visitors to take action—all within a single focused page. To help you build your own high-performing pages, we’ve put together a list of the best landing page examples to learn from, along with insights into what makes each one successful. Later in this article, we’ll also review essential landing page best practices  so you can confidently apply them to your site. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best landing page examples We selected these landing page examples for their focused messaging, strong visual hierarchy and ability to guide visitors toward a clear goal. Each one demonstrates how good design and smart strategy work together to drive action, whether that’s getting sign-ups, generating leads or launching a new product. Here’s what we looked for when choosing the examples: Clear, compelling headlines that immediately communicate value Clean layouts that keep the focus on the CTA On-brand visuals that reinforce the message Trust elements like testimonials, social proof or credentials What makes a great landing page Feature Why it matters Strong headline Grabs attention and sets the tone for the rest of the page Clear call to action Tells visitors exactly what to do next Focused, benefit-led copy Keeps users engaged and informed without distractions Clean, mobile-friendly design Supports fast, intuitive navigation on any device Visual hierarchy Guides the eye naturally toward the most important elements Social proof Builds trust and credibility quickly Fast load speed Reduces drop-off and improves user experience What each example brings to the table: Conversion-focused copy that speaks directly to the target audience Purposeful design choices, from button color to whitespace Mobile-optimized layouts that perform well across devices Seamless user flow that reduces friction and encourages clicks What is a landing page and how does it work? A landing page is a web page that offers visitors a standalone experience that helps them accomplish a specific goal without much effort. Whether visitors reach the landing page through an advertisement, a search results page or an email, it should meet their expectations. The singular focus of a landing page is what sets it apart from other webpages. A home page, for example, broadly communicates your brand identity and business proposition and it invites further exploration. Home page visitors may want to explore multiple categories, view video content or look up customer service contact information. By contrast, a landing page typically focuses on a single call-to-action (CTA) that is hard to miss. Every element of a landing page works to help visitors complete that single action without distraction or confusion. Ready to create a landing page? Check out today's top AI landing page builders or get started with Wix  today. What is the purpose of a landing page? From a business perspective, a landing page exists solely to drive conversion, whether in the form of selling a product, capturing new subscribers or enrolling attendees for an event. The amount of people who fill out a form or click CTAs is usually pretty high. Unbounce found that landing page conversion rates range between 10% and 19%. As Yiftach Koronio, head of Social at Wix, puts it: "A lot of market research goes into a great landing page. If you don’t know exactly what this person is thinking, you can’t convince them. If I can’t convert wherever I’m convinced, then it’s such a loss." To make sure visitors move smoothly from looking to doing, marketers often create landing pages that go along with their marketing campaigns. This way, visitors are more likely to take the plunge and convert. Keeping tabs on how each landing page performs can give marketers a good sense of how well the whole campaign is working. Use Wix’s landing page builder  to generate an effective landing page of your own. 13 of the best landing page examples A successful landing page is a snap for visitors to navigate—but creating it requires more effort. The page needs to communicate credibility without getting bogged down in details. How you strike that balance will depend on your industry, intended audience and unique business requirement. To kickstart your inspiration and planning, we’ve rounded up some of the best landing pages on the Internet and highlighted the takeaways you can use for your own landing page designs. Wix ExpressVPN Blue Apron LinkedIn Ads Hootsuite The Great Courses Plus Uber for Business Skillshare Snowflake Spatium Beats by Dre Inbound by Hubspot Masterclass 01. Wix Our marketing t eam designed  this landing page  to attract potential clients just starting their digital business journey and provide inspiration for anyone searching for how to create a landing page . The content “above the fold” (meaning the top section of a web page) includes all the essentia l elements you’d expect to find when creating a landing page: the company logo, a concise headline conveying authority, engaging visuals and a prominent CTA. What you can learn from Wix’s landing page: Include a prominent CTA:  The message “start now” is clear and conveys a sense of urgency. It’s useful that the CTA button appears in every section so that visitors don’t have to scroll to find it. Use visuals that support your story:  From playful AI-generated images to friendly product shots, every visual is engaging and reinforces the message that getting started should feel fun and achievable. Show real results:  Highlighting that over 15,000 sites go live each day and including shout-outs to thriving user projects, Wix reminds visitors that real success is right at their fingertips. 02. ExpressVPN Virtual private networks (VPNs) add an additional layer of security to WiFi browsing, and ExpressVPN has created a landing page that communicates safety and simplicity. The main headline promises visitors a seamless online experience, and the graphic of someone accessing a variety of digital experiences reinforces that message. As visitors scroll down, the text describes the chief benefits of the service, accompanied by simple graphics that help make abstract concepts like “global access” more concrete. What you can learn from ExpressVPN’s landing page: Build trust on multiple levels: Given that ExpressVPN is a security tool, establishing credibility is important. With muted graphics and simple language, this landing page manages to do so without alienating the visitor. Prominent TrustPilot and app store reviews further signal that the company is reputable. Put customer service in reach: While this landing page maintains a tight focus on the main CTA, it includes one other link—a button that connects visitors to 24/7 tech support. This exception reinforces the idea that visitors can quickly and easily get the help they need to get ExpressVPN working on their devices. 03. Blue Apron Meal planning and ingredient delivery serv ice Blue Apron  ai ms to win new customers with a landing page that emphasizes the variety of menu options available. High-quality food photography entices visitors to keep scrolling, with content down the page emphasizing the service’s value, flexibility and convenience. CTAs like “Shop now”, “Browse the full menu” and savings offers keep users moving toward a decision. What you can learn from Blue Apron’s landing page: Offer real solutions:  Blue Apron’s landing page doesn’t just sell meal kits; it solves the “what’s for dinner?” problem. Each section directly addresses a common dinner-time dilemma, like lack of time or the desire for variety. The page uses strong visuals and clear, bite-sized copy to walk you through the solutions, making it feel like Blue Apron understands your daily challenges and has the perfect answer. Tell a visual story:  The high-quality p hotos of delicious meals are the stars of the show. They do more than just look good; they help you imagine preparing and enjoying these dishes in your own home. By letting the food do the talking, Blue Apron creates an emotional connection and makes the idea of cooking feel exciting and achievable. 04. LinkedIn Ads This landing page outlines the benefits of advertising on LinkedIn to potential business customers. A fixed header menu with the CTA button “create an ad” stays anchored as visitors scroll through the content and the button appears twice more. What you can learn from LinkedIn’s landing page: Use a carousel to engage attention: In the middle of this landing page, visitors can click through a carousel presentation of the key benefits of LinkedIn Ads. The design gives each concept room to shine without devouring too much screen real estate. Describe processes succinctly: The page concisely outlines the three-step process for launching an ad, signaling that visitors won’t waste time with a cumbersome backend system. 05. Hootsuite Hootsuite  is a social media management tool that helps marketers create, schedule and track all their social content in a single dashboard. Hootsuite’s scheduling landing page makes its value clear right away: it helps you save time and simplify your social media management. Key benefits like automated scheduling across major platforms, AI-powered best-time posting and bulk scheduling are highlighted throughout with a repeated 30-day free trial CTA that makes it easy to get started. Paired with recognizable brand logos for credibility, the page strikes a great balance between clear benefits, trust signals and conversion-focused messaging. What you can learn from Hootsuite’s landing page: Lead with a clear value proposition:  Hootsuite opens with a bold headline (“Save 100+ hours with Hootsuite scheduling”) paired with a prominent free trial CTA, so visitors instantly understand the core benefit and action you want them to take. Include social proof early:  Well‑known brand logos near the top build trust and credibility right after the headline, signaling that reputable companies use the product and making visitors more comfortable engaging further. 06. The Great Courses Plus The landing page for The Great Courses Plus   uses a tiled background of movie title graphics to showcase the breadth of the service’s offerings, with a prominent CTA highlighting a free trial offer. Testimonials from well-known Internet creators provide proof points that the service is worth exploring, while a FAQ proactively explains more details of the service. What you can learn from The Great Courses Plus 's landing page: Use an FAQ to delve deep:  In keeping with The Great Courses Plus's educational focus, a prominent FAQ provides details about the service and reveals additional benefits, such as a quarterly magazine and audio-only streaming capabilities. 07. Uber for Business Uber’s landing page for Uber for Business   is designed to get companies to quickly create an account and start managing business rides efficiently. The hero section features a clear headline, “Let’s get started,”  with a prominent Sign up for free CTA that directs visitors straight into the account setup process. Below the fold, three concise benefit points highlight key advantages for corporate travel: saving time on expense reporting, arranging rides for employees or customers without smartphones and boosting customer engagement with ride vouchers. The clean minimal layout keeps the focus on the signup form while Uber’s logo and familiar navigation maintain brand consistency, making it easy for businesses to take action and start managing rides effectively. What you can learn from Uber’s landing page: Keep the layout minimal: Uber's landing page uses a clean, simple design that directs attention to the signup form, reducing distractions and guiding users toward conversion. Highlight concise benefits: Three short, benefit-focused statements explain key advantages like saving time on expense reporting, arranging rides for employees without smartphones and boosting customer engagement, helping corporate audiences grasp the value quickly. 08. Skillshare This landing page design for online course provider SkillShare includes a navy blue background with text in high-contrast white and lime green. Tiled photos showcase the variety of course types available via the service, from cooking to computer skills. Using an F-pattern layout, the page uses the right-hand side to detail three key differentiators. The signup form requires just a name and email address to get started and visitors can use existing social media logins that are integrated with the site. What you can learn from Skillshare’s landing page: Keep signups simple: By keeping the number of required fields to a minimum, Skillshare’s page keeps visitors moving toward the goal of signing up for the service. Integrating with other login services makes the process even easier, allowing new customers to avoid needing another username and password to remember. 09. Snowflake Snowflake ’s fr ee trial signup landing page makes it really easy for people to dive in and start exploring the platform on their own. Instead of bombarding visitors with technical details, the page puts the signup form right up front so you can get started with just a few basics. The messaging is simple and reassuring, explaining that you get full access to the Snowflake Data Cloud plus generous usage credits, so you know exactly what you’re signing up for. The clean layout and straightforward steps help remove friction, making Snowflake feel approachable and easy to try, especially for busy teams and data professionals who want a hassle-free way to test a data warehousing and analytics solution. What you can learn from Snowflake’s landing page: Prioritize the main conversion goal: Snowflake centers its entire page around one core action — starting a free trial — with the signup form immediately visible. This eliminates friction and keeps users focused on completing the most important task. Lower barriers to entry: By only requesting essential information and clearly communicating what happens next, Snowflake builds confidence and reduces hesitation, which can significantly improve conversion rates. 10. Spatium Spatium  i nstantly grabs your attention with rich purple tones and stunning outer-space imagery, making it hard not to want this Chrome extension on your computer. The generous use of white space keeps everything clean and easy to read, while the minimal text helps the design feel simple and inviting. The CTA clearly reminds users that the extension is free, which removes hesitation, and if you want more details, the page smoothly guides you through its features with beautiful visuals plus a clear list of widgets and customization options included in the download. What you can learn from Spatium’s landing page: Keep it simple: If the CTA can be accomplished quickly with little risk or cost to the visitor, there’s no need to over-elaborate. While you should spell out essential details (such as shipping costs for a product or which devices are compatible for a download), make the action as easy to take as possible and be sure any checkout or download processes are similarly streamlined to keep visitors on track to completion. 11. Beats by Dre Beats by Dre  uses its landing page to do exactly what great product pages should do, giving plenty of space to showcase style, craftsmanship and standout technical features. This wireless headphones page dives into what matters most to shoppers, including sound quality, charging performance and built-in functionality. Large visuals paired with short, easy-to-read text make the benefits clear at a glance, and the prominent “add to bag” button takes users straight to the cart, helping speed up the path to purchase. What you can learn from Beats by Dre’s landing page: Use a floating header: If a landing page is long, visitors can lose track of the initial CTA. Repeating the button at several points throughout the page is one solution, but it’s more elegant to use a floating header that anchors the button at the top of the screen at all times, keeping it within reach. 12. Inbound by Hubspot Inbound ’s conference landing page makes it easy to secure tickets with a focused CTA and persuasive content to convince visitors that the event is worth their time. Video, photos and speaker bios showcase the event’s subject matter and aggregation of expert talent, while clearly-delineated descriptions of the two available ticket types make it easy for visitors to select the right price point for them. What you can learn from Inbound’s landing page: Hone the purchase options: While it can be tempting to show a variety of price points and products to appeal to multiple tastes, having too many options to choose from can confuse and overwhelm viewers. By sticking to the two ticket types available to attendees who aren’t also exhibiting as vendors, HubSpot avoids complicating the selection and gives page visitors a binary choice. 13. Masterclass Online course provider Masterclass has set the standard for marquee instructors and its offering for screenwriting is no exception, with Oscar winner Aaron Sorkin teaching the ins and outs of the trade. For those who search for the class using Sorkin’s name, Masterclass has devised a landing page with his photo front and center and a simple red CTA that makes it straightforward to claim a class spot. Video preview clips and a course outline help visitors decide whether the content will meet their needs. What you can learn from Masterclass’ landing page: Use star power: If you’re working with an influencer or have a celebrity connection, by all means put their endorsement or credentials front and center. Masterclass appeals to its target audience with this approach, attracting visitors who want to be able to name-drop their instructors at cocktail parties. The clean and simple design of the rest of the page concentrates attention on the celebrity, while the preview clip demonstrates why they’re worth paying for. 8 keys to success for landing pages that convert As you can see from the variety of one-page websites above, the specifics of your business and your landing page goal will influence the design and content choices you make. Even so, a core set of best practices apply. Whether you’re using a landing page template or decide to code your page from scratch, keep these principles in mind: 01. Know your audience The design, messaging and CTAs should align with your intended audience’s needs. Research in advance what motivates potential customers or clients. Analyze the performance of your current website content to identify successful tactics and target your landing page to a specific cohort and situation. Once you’re ready to assemble the landing page, develop its elements with the goals of building trust and persuading visitors to take the next step. Content to tailor includes: Explanations: if your products are complex or your potential buyers tend to research purchases heavily, consider a FAQ. Comparison charts, instructional videos, detailed specs and even head-to-head comparisons with competing products can also be effective. Not only do these elements provide clarity about the product or service, but they demonstrate that you care enough to proactively address key questions in a format that works for your audience. A curated list of social networks: While you want to make the CTA the primary focus on the page, including a feed of user-generated content and linking out to social hubs can signal that your brand has an established community that visitors can join. But don’t be indiscriminate; selecting the social networks most relevant to your specific audience is a way to signal that you’re attuned to their preferences. 02. Spotlight your CTA A clear and compelling CTA is the single most important element of a landing page. The CTA is why the page exists; all the other content elements should support it. For landing page visitors, the CTA represents the solution to the problem, challenge and question that caused them to check out the content in the first place. To maximize conversion, heed these tips: Use an eye-catching design: The CTA button or form should align with your brand’s overall look and feel, but don’t be afraid to use bold colors and fonts. Get pithy with language: Ideally, your CTAs should be short and sweet. They shouldn’t be longer than four words. Make sure to use action-oriented verbs such as “Subscribe” or “Try.” Do your best to keep your CTAs in your brand’s tone of voice. Keep it front and center: Wherever visitors are on the page, they should be able to see the CTA without needing to scroll in either direction. You can either make the button sticky so that it’s always in view or copy the button to every fold. Streamline other navigation: To keep the focus on the CTA, remove links that could potentially distract visitors and send them meandering away. There’s no need to include a website menu leading to multiple pages. Carefully curate what navigation and links you do include so that they all support the CTA. Make sure to set links to open in new tabs to ensure the landing page stays accessible. 03. Design for a quick skim In today's fast-paced digital world, consumers have shorter attention spans and countless distractions, which means they anticipate immediacy and convenience from online content. According to analytics firm ContentSquare , attention spans onscreen are under a minute and 50% of users no longer bother to scroll. Landing pages are under special pressure since their goal is to drive conversion, so the message has to be instantly clear and persuasive. To make the most of limited time and attention, consider these tactics: Showcase your brand identity: All the elements on the page should work together to establish a recognizable identity within seconds. Every choice, from the color scheme to the tone of the text, is an opportunity to reinforce your brand. Keep text clear and short: Most of your page copy should be concise and no longer than a sentence or two. If you want to communicate more elaborate concepts, use bullets, an FAQ format, collapsible accordion sections and tabs to avoid overwhelming visitors with large blocks of text. Use visuals to communicate: Everything from image composition to the color palette affects the user experience, so it’s vital that you carefully consider every design choice you make to ensure that they are serving your goal for the landing page. Use video and images to illustrate features, functionality and quality in an eye-catching way. Say it all above the fold: The most crucial information should appear above the fold, as this initial screenful will determine whether visitors keep reading, click or leave. Keep verbiage to 11 words or less and include a prominent CTA. If essential content is located lower down on the page, consider adding internal anchor links above the fold to enable visitors to skip to the topic that interests them most. Incorporate whitespace: Whitespace refers to the amount of blank space surrounding a webpage’s visual elements. Leaving a significant amount of whitespace draws the user’s eye to important elements and makes content easier to process. Align your design with proven skim patterns: Eye-tracking studies from leading web design and usability firm Nielsen Norman Group show that web users generally skim pages in either an "F-pattern" or a "Z-pattern." In the F-pattern, they read straight down from the top left, then scan across horizontally. In the Z-pattern, they read from left to right along the top, then diagonally down to the left, and then from left to right again. By using these patterns to construct the anatomy of your landing page , you can conform to their skimming patterns so as to hold their attention and increase engagement. 04. Mobile-first is a must According to Insider Intelligence, consumers now spend more time on their phones than they do watching TV and the majority of web traffic comes from mobile devices. To maximize your landing page’s chances of success, pay special attention to the mobile version of your landing page. Wix’s website design AI automatically reengineers desktop layouts to fit on mobile. It’s also easy to toggle between the desktop designer and the mobile designer so you can make your own adjustments. Be inspired by these mobile landing page examples . 05. Connect the experience across touch points To maximize the impact of your advertising campaigns, it's crucial that your landing pages offer a consistent and cohesive experience. Regardless of whether visitors arrive via a sponsored social post or a search ad, they should immediately recognize the landing page as a natural extension of their prior interaction. This means using consistent color schemes, images and promotional offers throughout the entire funnel. Note that some of the best landing page builders have built-in branding tools to help you manage your visual identity and messaging across all fronts. 06. Reduce friction for quick action Integrate services such as Google Login or Venmo payments into your landing page to make it as easy as possible for visitors to respond to the CTA. These third-party services enable visitors to skip the tedious task of filling out form fields, and they can also provide reassurance that sensitive information will stay secure. For example, a Venmo option allows customers to place purchases without keying in sensitive bank or credit card details. 07. Put the squeeze on squeeze forms While user data is valuable, it's important to strike a balance when requesting information on a landing page form. Long forms can be off-putting, especially on mobile devices with cramped keyboards and limited screen space. Consulting and research firm Gartner recommends limiting your form to between three and five fields. If your form asks for sensitive information, explain why the information is necessary and link to your privacy policy. 08. Test and retest Landing pages aren’t “set it and forget it” projects—it takes time to perfect a landing page and figure out what resonates with your audience. Luckily, landing pages offer a controlled experiment due to the limited number of outcomes. Therefore, it's much easier to track and analyze their performance compared to other complex marketing campaigns. A/B testing is an effective way to determine the effectiveness of different elements on your landing page. By changing just one variable at a time and measuring its impact, you can identify what works and what doesn't. At Wix, our landing page optimization process can be as granular as testing the impact of the color of a CTA button on its performance. Options for elements to tweak include: Shorter or longer text: Although landing pages are generally more effective when they are concise, certain sections may require more detail in order to effectively convey their message to visitors. More direct or time-sensitive messaging: Does the verbiage of your CTA explain enough while motivating action? Does it help to add a countdown or deadline to drive more immediate conversions? Background or text colors: Make sure your CTAs and headers stand out without being jarring. Size and placement of CTA: Is the link to take action coming too soon? Is it buried too deep on the page? Experiment with both Z and F pattern layouts to see if either yields a better conversion rate. Image selection: Videos and images can have a massive effect on the performance of a landing page. Experiment with different types of media—such as closeups versus lifestyle photos, or videos versus still image carousels—to find what resonates best with your audience. Promotional offer: To improve your landing page, it's important to test different offers such as a free trial versus a low monthly fee or a percentage discount versus a free gift. By tracking the results, you can not only optimize your landing page but also gain insights that can inform your other digital promotions. Landing page design best practices Landing pages are crucial for capturing leads, driving conversions and achieving your marketing goals. To create and design effective landing pages, follow these best practices: Define a clear objective: Before creating a landing page, clearly define its objective. What do you want visitors to do when they land on the page? Whether it's signing up for a newsletter, downloading an eBook or making a purchase, having a clear goal will guide the design and content of the landing page. Target specific audiences: Tailor your landing page to the specific audience you want to attract. Understand their needs, pain points and interests to craft messaging and visuals that resonate with them. Craft compelling headlines: Your headline is the first impression you make, so make it count. Use strong action verbs, benefits-oriented language and a clear value proposition to capture attention and entice visitors to read further. Use engaging visuals: Visuals are powerful tools for storytelling and conveying emotions. Use high-quality images, videos or infographics that complement your message and showcase your product or service in a visually appealing way. Write persuasive copy: Your copy should be clear, concise and persuasive. Explain the benefits of your offer, address any potential objections and use a conversational tone that connects with your audience. Include a strong CTA: Your CTA is the button or link that tells visitors what you want them to do. Make it clear, prominent and easy to find, using action-oriented language that encourages immediate action. Keep the design simple and focused: Avoid clutter and distractions. Use a clean and uncluttered design that guides visitors' attention towards the CTA. Use whitespace effectively, and make sure the layout is intuitive and easy to navigate. Optimize for mobile devices: A significant portion of web traffic comes from mobile devices. Ensure your landing page is optimized for mobile viewing, using a responsive design that adapts to different screen sizes and provides a seamless user experience. Track and analyze performance: Implement tracking tools to measure the performance of your landing page, such as conversion rates, bounce rates and time on page. Use this data to identify areas for improvement and optimize your page for better results. Explore other website examples: Best author websites Best agency websites Best bakery websites 24 best websites for inspiration Best landing page examples FAQ What is on a landing page? A landing page is a standalone web page that is designed to achieve a specific goal, such as generating leads, making sales or getting visitors to sign up for your newsletter. Landing pages are often created as part of a marketing campaign, and they are typically linked to from other pages on your website or from paid advertising. Here are some of the key elements that are typically found on a landing page: A clear and concise headline: The headline should be clear and tell visitors what the landing page is about. A brief overview of your product or service: The landing page should provide a brief overview of your product or service, and it should highlight the benefits that visitors will receive. A strong CTA: The landing page should include a strong call to action, such as a button or link that visitors can click. Testimonials: Testimonials from satisfied customers can be a great way to build trust and credibility. A contact form: If you want visitors to contact you, you should include a contact form on your landing page. What's the difference between a landing page and a website? The key difference is that a landing page is just one page with a more focused design and purpose, while a website has more pages and is designed to provide visitors with information about your company and your products/services. How can I create an effective landing page? An effective landing page is one that achieves its intended goal, whether that's generating leads, making sales or simply getting visitors to learn more about your product or service. To create an effective landing page, you need to: Focus on a single goal: Your landing page should have one clear goal. If you try to do too much, you'll likely confuse your visitors and they'll be less likely to take action. Keep the design clean and simple: Your landing page should be easy to read and navigate. Avoid using too much text or flashy graphics, as this can be overwhelming and distracting. Write clear and persuasive copy: Your landing page copy should be concise and persuasive. It should explain the benefits of your product or service and why visitors should take action. Use high-quality images or videos: Images and videos can be a great way to break up text and make your landing page more visually appealing. However, make sure that the images or videos you use are high-quality and relevant to your product or service. Include a clear and compelling CTA: Your landing page should include a clear and compelling call to action. This is the button or link that visitors will click, such as signing up for your newsletter or making a purchase. How important are testimonials on a landing page? Testimonials can be very effective on a landing page as they build trust and credibility. They show potential customers that others have had a positive experience with your product or service. However, it's important to use testimonials that are relevant to your target audience and that are genuine. Should my landing page be mobile-friendly? Absolutely. With the increasing use of mobile devices to browse the web, it's critical that your landing page is mobile-friendly. This ensures that visitors can easily navigate and complete the intended action, no matter what device they're using. What should be avoided on a landing page? There are a few things that you should avoid on a landing page, including: Unnecessary information: Your landing page should only include the information that is essential to achieving your goal. Avoid including any unnecessary information, such as your company's history or contact information. Distractions: Anything that could potentially distract visitors from taking action should be avoided on your landing page. This includes things like flashing graphics, pop-ups and too much text. Complex jargon: If you're using jargon, make sure that you define it clearly. You don't want visitors to be confused about what you're talking about. Anything else that could deter a visitor from taking action: The goal of your landing page is to get visitors to take action. Anything that could potentially deter them from doing so should be avoided. What are product landing pages? Product landing pages are dedicated web pages designed to showcase and promote specific products. They provide concise product information, visuals and clear calls-to-action, aiming to convert visitors into customers. Effective product landing pages focus on key features, benefits guiding potential buyers towards making a purchase. What's a good conversion benchmark for a landing page? A general conversion rate for landing pages across all industries is around 5.89% . But this can vary widely across industries. How does page load speed impact landing page performance? Page load speed can dramatically impact landing page performance - for every 1-second delay in page load time, conversions drop by an average of 7% . Pages loading within 2 seconds have conversion rates nearly double those of pages taking 5+ seconds. Mobile users are especially sensitive, with 53% abandoning sites that take over 3 seconds to load.

Design high-end sites with efficiency on Wix Studio. Start creating today → Looking for the best responsive website builder ? Your site needs to look great and work smoothly on desktops, tablets and smartphones. Responsive website design ensures layouts, images and text automatically adjust to any screen. The best website builders today incorporate responsive design principles, ensuring your website automatically adjusts layouts, images and text sizes to fit various screen dimensions. Platforms like Wix Studio  simplify this process even further, automatically optimizing your design for seamless performance across devices. Try Wix Studio AI  today to see how an AI website builder can help you create a site that looks perfect on every screen. What makes a website builder responsive? Ever scrolled through a website on your phone, only to find cut-off text or buttons you can’t tap? You’re not the only one, and it’s a problem freelancers, agencies and enterprises can’t afford to ignore. With over  60% of global web traffic coming from mobile devices , every site you create needs to be responsive. The best responsive website builders ensure that your design dynamically adjusts to different screen sizes and resolutions without compromising usability or aesthetics—making it a smart solution if you’re looking for how to make an existing website mobile friendly . Learn how to make a responsive website  or how to make a website from scratch . TL;DR: best responsive website builders Here's a quick comparison of how top responsive website builders meet these criteria: Website Builder Built-in mobile optimization  Responsive templates  Customization tools Interactive navigation Wix Studio Responsive AI, advanced breakpoints, CSS grid, Flexboxes 375+ free, responsive templates Advanced responsive behaviors, responsive AI tool  Optimized with responsive behaviors & layout control Hostinger Mobile-specific editor 150+ mobile-optimized templates Drag-and-drop editor, mobile editing Adjust mobile view separately Weebly Auto layout adjustments 50+ responsive themes by default Preset content blocks, drag-and-drop editor Auto-rearranges for mobile/tablet WordPress Dependent on theme or plugin Thousands of responsive themes CSS/media queries, responsive plugins Plugin/theme-dependent; highly customizable Carrd Based on templates  200+ responsive templates  Basic layout tools, visual editor Minimalist layout auto-adjusts Webflow Custom & preset breakpoints, CSS grid, Flexboxes 6000+ responsive templates  Full layout control with CSS logic and visual canvas Full control over visibility settings per device Ucraft  Mobile preview, responsive layout options 45+ responsive templates Block-based editor with custom code options Auto-adjust layout + manual tweaks for mobile Squarespace  Auto-optimized layouts + mobile editing 180+ mobile-optimized templates Visual editor, style customization per screen Responsive design adapts per screen Want to see what great responsive design looks like in action? Check out these responsive website examples  for inspiration across industries and screen sizes. 8 best responsive website builders In this section, we'll review the most popular responsive website builders in detail, covering their standout features, ease of use and pricing options. Wix Studio Hostinger Weebly WordPress Carrd Webflow Ucraft Squarespace 01. Wix Studio Wix Studio is the website building platform for freelancers, agencies and enterprises. With high-end design capabilities, streamlined workflows and powerful business management tools , it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency. Whether you’re focused on Wix Studio design , website development or marketing, this platform brings flexibility and speed at every stage of your project. “Responsiveness isn’t just an afterthought in Wix Studio—it’s built into the entire design and development workflow. From the first breakpoint to publishing, everything adapts perfectly.” - Roy Wax, PMM at Wix Studio Recognized as one of the best website builders for designers , Wix Studio includes 800+ responsive templates, a powerful  Figma-to-Studio plugin and a comprehensive suite of AI tools designed to speed up workflows from design to delivery. The platform is especially strong for agencies managing multiple clients. With reusable components and templates, you can reduce production time without sacrificing quality. Wix Studio developers benefit from features like a cloud-based IDE and Wix Studio headless solution, working alongside the visual builder for maximum flexibility. These Wix Studio features are tailored to meet the needs of professional teams at scale. For content-heavy sites, the Wix Studio CMS  supports advanced content management and dynamic data structures. If you’re selling online, Wix Studio eCommerce  tools help you build sophisticated, responsive shopping experiences that look and function seamlessly across all devices. And with built-in Wix Studio marketing integrations , you can automate campaigns, manage SEO and analyze performance all from one plac e. “With Wix Studio, you don’t have to hack your way to a responsive site. The platform gives you granular control across devices, without slowing you down.” - Roy Wax, PMM at Wix Studio Best for: Agencies, enterprises and any professional building websites for others who want full creative freedom without being boxed in by code or platform limitations. Best features:  Responsive editor: The Studio Editor gives you full control over how elements behave across breakpoints, allowing you to edit for any breakpoint, including custom screen sizes.  Cascade system : Changes you make on larger breakpoints trickle down to smaller breakpoints, but changes on smaller breakpoints don't affect larger breakpoints. Scale proportionally: You can start by designing in pixels and watch elements scale by default with scale proportionally.  Flexboxes : These smart containers streamline the way you showcase content. They are made up of responsive containers that adapt to any screen and elevate the style and functionality of any site. CSS grid : In the Studio Editor, you can use an a dvanced CSS  grid to organize the layout of elements and sections. You can choose the number of rows and columns you want and set their size using responsive measurements. Responsive AI:  This tool streamlines site creation by automatically optimizing layout and sizing adjustments for all screen widths with a single click. This tool significantly reduces the time spent manually adjusting content across different devices. Templates: Access over 375 free, fully responsive templates plus 500+ partner-made templates covering various industries and design styles, allowing users to start their projects with professionally designed layouts. Pricing: Free plan available. Paid plans start at $19/month (billed annually), with m onth-to-month billing also available. Free:  without a custom domain or try any plan subject to a 14-day money-back guarantee. Basic ($19/month) : Build online brands. Standard ($27/month) : Accepts online payments. Plus ($34/month) : Capture leads and boost sales. Elite ($159/month) : Scale business growth. Enterprise (price available upon request) : Site management for large-scale businesses. Curious how Wix Studio stacks up against other platforms? Explore these comparisons: Wix Studio vs. Wix  |   Wix Studio vs. Shopify  |  Wix Studio vs. Framer  |  Wix Studio vs. Elementor  |  Wix Studio vs. Webflow  | Wix Studio vs. Duda  | Wix Studio vs. WordPress 02. Hostinger Hostinger Website Builder offers AI-powered tools and a drag-and-drop builder , helping users build professional-looking sites without any coding knowledge.  The builder supports users with mobile first  capabilities, letting you adjust the mobile version of your site independently for better visual consistency across devices. With 150+ mobile-optimized templates and fast-loading website infrastructure , Hostinger ensures that sites look good and load efficiently on any screen size. Best for: Small business owners, solopreneurs and first-time website creators looking for a simple way to create a responsive website. Best features: Responsive editor: Hostinger’s editor allows users to customize mobile versions separately—adjusting element positioning, font sizes and spacing—so designs don’t break on smaller screens. Changes you make on larger breakpoints do not trickle down to smaller breakpoints, and vice versa. Responsive templates: The platform offers over 150 free responsive website templates  designed to meet a variety of industry needs. All templates are mobile-optimized and editable with a simple drag-and-drop  editor.  AI tools:  Hostinger includes built-in AI design tools  that help generate copy, layouts and entire site sections, cutting down on setup time and helping users get online faster.  Pricing: Paid plans start at $3.99/month (billed annually), month-to-month billing also available.  Premium Website Builder ($3.99/month): Includes  a free domain  for one year, responsive templates, AI website builder tools and mobile editing. Business Website Builder ($4.99/month): Offers advanced AI tools and eCommerce website  features. Launch your responsive website with the perfect  domain name —use a domain name search or a domain name generator  to find a name that looks great and performs well on every screen. 03. Weebly Weebly is a website builder designed with ease of use in mind offering a drag-and-drop editor and built-in responsive templates that adjust automatically to desktop and mobile views. Since its integration with Square, Weebly's payment solutions makes it particularly suitable for small businesses and entrepreneurs who want to sell products or services online. Best for:  Small business owners, hobbyists and first-time website builders who need responsive functionality. Best features: Responsive layouts: You can build and update responsive layouts using pre-set content blocks, which resize to fit desktop and mobile screens. Mobile builder: Weebly’s content and navigation "rearrange" themselves to better fit on a desktop, tablet or mobile device.  Responsive templates: Weebly’s templates are responsive by default, which means content adjusts automatically to different screen sizes with no extra effort required. Pricing: Free plan available. Paid plans start at $10/month (billed annually), with m onth-to-month billing also available. Free:  Basic responsive site with Square ads and limited customization. Personal ($10/month) : Connect your own domain and access basic customization tools. Professional ($12/month) : Unlock site search, video backgrounds and more advanced eCommerce capabilities. Performance ($26/month) : Online store solution. Learn more: Mobile vs. responsive web design  What is web design? What is the mobile web? Best eCommerce website builders How to make an eCommerce website 04. WordPress WordPress is an open-source CMS that pow ers approximately 43.5% of all websites globally . It offers flexibility and control, allowing users to create fully responsive websites through a combination of themes, plugins and custom code. While it requires more setup compared to visual builders, WordPress is a solid option for experienced users. Best for: Developers, content creators and businesses that want full control over site responsiveness and design behavior. Best features: Responsive themes: WordPress offers thousands of free and premium themes that are mobile-optimized, adjusting layouts and components automatically across different screens. Additionally, native blocks support responsive layout behavior and column stacking, facilitating the creation of mobile-friendly pages without the need for plugins. Mobile editing plugins: Tools like WPtouch and Elementor provide mobile-specific layout controls and previews. Breakpoints and CSS control: While not as intuitive, WordPress does give full access to CSS and media queries, allowing advanced users to set custom breakpoints and rules for how a site behaves on any screen. Pricing: Free plan available. Paid plans start at $10/month (billed annually), with m onth-to-month billing also available. Free: Basic features with WordPress.com subdomain . Personal ($4/month): Includes free domain for one year, removes WordPress.com ads and offers email live chat support. Premium ($8/month): Adds monetization tools, premium themes and advanced customization. Business ($25/month): Offers plugin installation, advanced SEO features  and the ability to install plugins. Commerce ($45/month): Provides feature for online stores , including payment gateways and premium integrations. Enterprise (starts at $25,000/year): For businesses that require more scalability  and data-driven capabilities.  If you prefer more straightforward website builders, check out this article on the best  WordPress alternatives . Learn more: What is CMS in web design? Website builder vs. CMS Best content management systems 05. Carrd Carrd is a streamlined one-page site builder that emphasizes responsiveness from the ground up. It’s built for speed and simplicity, with every design automatically optimized for mobile, making it one of the   best one-page website builders  on this list. Best for:  Freelancers, independent creators and small projects. Best features: Built-in responsiveness: Every template automatically adapts to screen size. No need for breakpoints or manual mobile adjustments. Responsive layout controls: Elements stack, collapse or resize as needed and spacing can be tweaked specifically for mobile. Mobile-friendly embeds:  Carrd’s integration-friendly widgets like forms and Stripe checkouts work across all devices. Pricing:  Free plan available. Paid plans start at $9/year. Free:  Build up to three sites per account, limited features with Carrd branding. Pro Lite ($9/year):  Connects to custom domain and removes branding. Pro Standard ($19/year):  Build up to 10 sites and access more elements, forms and integrations. Pro Plus ($49/year):  Build up to 25 sites using advanced element settings like attributes and styles, infrastructure, support and website security  features. 06. Webflow Webflow combines a designer-friendly visual editor with developer-level control, making it a favorite. Every element can be styled separately for mobile, tablet and desktop, using custom or pre-set breakpoints. Best for: Designers and devs who want advanced visual control over how a site behaves across devices. Best features: Custom breakpoints: Add or modify breakpoints to control design behavior on any screen size. Responsive canvas: Preview and style designs for mobile, tablet or desktop views directly in the editor. You can use Flexboxex for precise alignment and stacking control when designing layouts. Visibility settings:  Show or hide elements by device to simplify layouts for smaller screens.  CSS grid:  Webflow allows you to create whatever structure your project needs by defining rows, columns and gaps visually. Mobile-responsive animations: Build scroll-based and interaction-driven animations that work on all screen sizes. Webflow AI Assistant: By providing basic details, the AI Assistant will generate a fully responsive website, which you can edit and adjust to fit your needs.  Pricing: Free plan available. Paid plans start at $14.00/month (billed annually), with m onth-to-month billing also available. Starter (free): Suitable for those just getting started with Webflow. Basic ($14/month): Includes a custom domain and 10 GB bandwidth. CMS ($23/month): Ideal for blogs and content-driven sites. Business ($39/month): Designed for higher traffic websites and includes faster performance. Enterprise (custom pricing): Tailored solutions for large-scale needs. Choose a responsive blog maker  and learn how to start a blog  that looks great on mobile, tablet and desktop. 07. Ucraft Ucraft is a block-based website builder that emphasizes responsive design and simplicity. It offers a range of templates and device-specific editing tools to help users create mobile-friendly websites. Best for:  Entrepreneurs and small teams looking for a visual, drag-and-drop builder with mobile-first layouts. Best features: Responsive templates:  Among its 1200+ templates, you can find designs that have built-in responsiveness and automatically adjust to screen sizes. Mobile preview:  Users can preview and adjust layouts for desktop or mobile views. You cannot edit for tablets specifically though, instead, you can choose to generate the view from either the desktop or mobile versions.  Code access:  For advanced customization, Ucraft enables adding custom HTML/CSS. Pricing:  Free plan available. Paid plans start at $12.00/project/month (billed annually), with m onth-to-month billing also available. Free: Best for learning how to use Ucraft. Website ($12/project/month): Best for landing pages , portfolios, blogs and info sites.  Free website hosting  included. Learn more: How to make a portfolio  Best website builders for portfolios Best landing page builders 08. Squarespace Squarespace combines web design-focused templates with responsive functionality, making it a great choice for creatives. Every template is built to scale across screen sizes and mobile previews let you optimize the experience before publishing. Best for: Creatives, photographers and small business owners. Best features: Responsive templates : Over 100 mobile-optimized themes designed with clean layouts.   Style editor:  Customize font sizes, padding and section visibility based on device view. Built-in mobile adjustments : Preview and modify mobile designs within the visual editor. Advanced behaviors with code:  Squarespace gives you the ability to use code to create flexboxes and CSS grids in order to fit different breakpoints better. Blueprint AI:  Squarespace’s native AI site builder creates a fully responsive site with high-quality, personalized content.  Check out our  Wix vs Squarespace  and  Squarespace alternatives  articles to learn more. Pricing: Paid plans start at $16.00/month (billed annually), with m onth-to-month billing also available. Basic ($16/month): Access to fully customizable templates and a free custom domain. Core ($23/month): Advanced website analytics and a full array of business features. Plus ($39/month): Selling tools to help grow your business and 1% transaction fees. Advanced ($99/month): Maximize your revenue with the lowest payment processing fees from all the plans and advanced business tools. Editor's note: All pricing updated as of December 31st, 2025. What to look for in a responsive website builder When evaluating the   best mobile website builders , certain features directly impact the quality of the responsive design experience. These key elements help ensure your website delivers the best possible user experience—especially when creating mobile websites  that look and perform great across devices. Here’s a breakdown:  Built-in mobile optimization features Mobile-specific tools, like mobile preview and automatic content adjustments, improve the user  experience significantly. Variety of responsive templates Templates designed specifically for responsiveness help you build functional websites that also look good, more efficiently. Look for a wide selection of mobile templates  to make sure your design works well on smaller screens right from the start. Learn more: responsive vs adaptive design Ease of customization and custom breakpoints Simple, intuitive editing tools allow you to adjust layouts effortlessly without advanced technical knowledge. Advanced website builders let pros add or tweak breakpoints beyond the standard desktop/mobile set. Consistent navigation on all devices Reliable navigation across all devices ensures visitors can easily find information, enhancing usability and visitor retention. With today’s responsive website builders, you have more control than ever to create a site that adapts beautifully to any screen. The best choice depends on your goals and how much flexibility you need. If you’re building large-scale sites or client projects, look for a platform with visual editing power, custom breakpoints and developer-friendly tools. Wix Studio, for example, offers responsive AI, reusable components and code-friendly options designed for professionals who need precision and speed. For simpler sites, intuitive platforms with flexible pricing are a good starting point. Consider your investment too. While some builders suit small projects, platforms like Wix Studio combine responsive performance, business tools and scalable infrastructure including SEO, hosting and eCommerce under one roof. No matter your starting point, the right builder makes responsive design effortless. Wix Studio provides creative freedom, AI-enhanced efficiency and infrastructure that grows with you, giving you everything needed to build boldly. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Sign up for Wix Studio  for free and start building fully responsive websites with powerful, professional-grade tools. Editor’s note: all pricing and information are current as of December 31st, 2025. Best responsive website builders FAQ How do I make my website 100% responsive? To create a responsive website, start by choosing a platform that supports automatic layout adjustments across different screen sizes. Most modern website builders, like Wix Studio, include responsive templates and design tools that let your content adapt to desktop, tablet and mobile views. Using features like section-based design, flexible grids and scalable media ensures your site will look good and function well, no matter the device. What is a responsive website? A responsive website is one that automatically adjusts its layout, content and design elements to fit different screen sizes and devices—whether it’s a desktop, tablet or smartphone. Instead of building separate versions for each device, responsive sites use flexible grids, scalable images and CSS media queries to ensure everything displays properly in one unified design. Is Wix/Wix Studio responsive or adaptive? Most Wix templates and tools use responsive design, so your content adjusts automatically to different screen sizes. The Wix Editor still has some adaptive behaviors, like separate layouts for mobile and desktop, which may require manual adjustments. Wix Studio, on the other hand, is fully responsive. It features a flexible grid system, AI-powered layout tools and advanced breakpoints, letting your designs adapt seamlessly across all devices while giving you full control over how each element appears on desktop, tablet and mobile.

Turn your ideas into a website you love with Wix →   Running a handyman business means being ready for anything, from quick fixes to bigger home improvement projects. But no matter how skilled you are, potential clients need an easy way to find and trust you. A professional website is the best way to showcase your services, highlight your reliability and make it simple for homeowners to reach you. From plumbing and appliance installation to carpentry and drywall repairs—being a jack-of-all-trades can be a lucrative business. With apps like Task Rabbit and Handy making it easier than ever to connect with clients, learning how to build a website  to develop your website is a must-have for on-demand handyman services.  This article will walk through the key steps for how to make a handyman website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a handyman website A handyman website should clearly communicate what you do, where you work and how customers can hire you. Choose a website builder with customizable templates, reliable hosting and mobile-friendly design so you can get online quickly. Highlight your services, share examples of past work and make it easy for homeowners to contact or book you to turn visits into real jobs. Features of a great handyman website Feature Why it matters Clear service offerings Helps visitors quickly understand the types of jobs you specialize in and whether you meet their needs Defined service areas Sets clear expectations and helps local customers know if you work in their location Project portfolio Shows real examples of your work to build trust and demonstrate experience Simple contact or booking options Makes it easy for potential clients to reach out, request quotes or schedule services Mobile-friendly design Ensures your website works smoothly on phones and tablets where many customers search How to make a handyman website Narrow your niche Select a domain name and web host Choose a website builder Highlight your service offerings Display your previous work Create engaging content Optimize for local SEO Maintain your handyman website 01. Narrow your niche Before you create a website, you need to identify your target market. Handymen are in high demand because almost everyone requires their services at some point. The great thing is that your customer base has no limits. Although you may be skilled in many trades, specializing in specific services can actually be more profitable. By choosing a niche, you can reduce competition and attract individuals who are seeking exactly what you offer. Think about what sets you apart from other handypeople in your area—maybe it's specializing in carpentry or electrical problems. This will draw searchers looking for those services and make it easier for them to find you. Understand local area dynamics Research your local market and the demand for different services to help you target a profitable niche. If you live in a rural area, offering general handyman services might be more lucrative, since there may not be other professionals around for miles. For urban areas, where competition is higher, picking a niche can help you stand out and bring in clients.  If you are in an area with many vacation properties, align your marketing strategies  with homeowner maintenance needs during specific seasons. Offer seasonal discounts and package deals to attract and retain your clientele during peak times. Learn more: Handyman marketing strategies Commercial vs. residential jobs Decide whether you want to focus on commercial or residential jobs when  starting a handyman business . Residential clients often hire handymen for small-scale fixes, while commercial needs may involve larger projects and regular maintenance. Keep in mind that different licenses and insurance coverage may be required for each type of work and your clients will want to know if you're qualified for their specific job. Additionally, you may discover a personal preference for one type of work over the other, which can help you narrow your niche. 02. Select a domain name and web host Your handyman website's domain name  is your online address. Choose the right name so that your clients know what you do and where you're located. It should be easy to remember and relevant to your business. Avoid using numbers and hyphens, as they can make it harder for searchers to find you. Use a domain name generator  if you get stuck selecting a domain name.  Learn more about what is a domain . Next, you'll need a hosting website , which is the service that stores your website's data and makes it available online. There are many options available, so do some research and pick one that fits your budget and needs. With a Wix paid plan, you get free website hosting .  03. Choose a website builder  A website builder, like Wix, simplifies the process of creating a handyman website by providing user-friendly tools and templates ( Learn more: What is a template ). It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Using an AI website maker can further enhance the website building experience with the help of Wix’s unique, chat-based AI experience. Learn more: How to design a website with AI , the best AI website builders . Website template Once you've chosen which website builder to use, it's time to select a services and maintenance website template or handyman website template . Make sure it is easy to navigate and represents your brand well. Structure your handyman website in such a way that the most important information, such as services offered or contact details, is easily accessible and prominent in your website navigation  menu.  Learn more: Best handyman website builders These are the essential pages that all types of websites  should have. Home page About Contact Logo Here are some more pages that most handymen should have on their website. Services Service areas Project portfolio Testimonials Blog Homepage Your homepage  is the first impression viewers will have of your handyman website. It needs to capture their interest and clearly communicate what you offer and why they should choose you. Include high-quality images and a clear call-to-action (CTA) that encourages visitors to contact you or learn more about your services. For instance, if you specialize in kitchen and bath remodels, showcase a stunning bathroom photo at the top of your homepage. In many trades, there are emergency services or 24-hour services available, such as in the sanitary and electrical trades or with locksmiths and glaziers. Including this on your homepage ensures that people in need of help during an emergency can easily find the assistance they require. Add a dedicated button with a telephone number for users to contact your business from the homepage. About page Humanize your brand and build trust with potential clients through an engaging About page. Share a short biography and a friendly photo to establish a personal connection. This is your opportunity to present your abilities, certifications, licensing or any specializations that make you the best choice for their needs. Contact page Make sure your contact information is easily visible across your website and include a dedicated "Contact" page in the header menu. This way, future clients can reach out to you effortlessly, leading to more inquiries and potential business opportunities. Your contact page should include all the ways customers can get in touch with you. Business phone number Business email address Address Contact form The contact form is an essential component of a tradesman website. It lets clients send you a message from your site. Create an online form  that includes fields for their name, email address and a message box so they can supply job specifics. You can streamline follow-ups and gather accurate data, ultimately enhancing the customer experience and enabling you to deliver more precise quotes tailored to their needs. Logo A logo gives you a competitive advantage, leaving a lasting impression on your audience. With the Wix  Logo Maker,  you can craft a logo that represents your brand and gives a cohesive look to your website. Add your logo as a favicon for your website and to your  business card design . Leaving a business card behind at every job can help generate word-of-mouth customers and grow your business. Learn more: Wix vs Squarespace 04. Highlight your service offerings Your handyman website should help users to understand the services you offer as a handyman. This is also the perfect opportunity to highlight your specialty niche. Instead of using generic terms like "handyman services," be specific about the tasks you can handle, such as plumbing repairs, electrical installations, drywall repairs or painting jobs. Explain technical concepts in a way that anyone can understand - jargon can be intimidating. This clarity allows visitors to quickly assess whether you offer the services they need. Pricing transparency When it comes to pricing, transparency helps attract clients genuinely interested in your services and willing to pay for quality workmanship. Include a general price range for common services or offering free estimates. This encourages individuals to reach out, discuss their projects and receive accurate quotes. You'll be able to provide them with the information they need to make informed decisions. Online payment options Offer convenient online payment choices to make accepting payments online easy for both you and your clientele. Give them flexibility with multiple payment methods like credit cards, online payment gateways such as PayPal or Stripe and even electronic transfers. Streamline the payment process further by integrating an online invoicing system into your website. This feature will automatically create an invoice  with clear breakdowns of costs. Service areas of operation Clearly define your geographic area of operation, whether you serve a target city, region or have a wider service area. Posting a service area map ensures clarity for visitors, helping them determine if you can cater to their location. This avoids any confusion or inquiries from outside your service area. Online booking options Implement an online scheduling  system to make it easy for users to book appointments and services. This feature saves time on both ends by reducing back-and-forth communication and streamlining the process. It also lets viewers see your availability and select a time that works best for them. 05. Display your previous work One of the best ways to present your capabilities and build trust with clients is by sharing your previous projects. Highlight the range and complexity of projects you’ve handled. For example, include before-and-after pictures of a kitchen renovation or highlight a complex plumbing repair, along with an explanation of how you successfully resolved it. These examples will help visitors envision how you can tackle similar projects for them. Use high-quality photos Visual content plays a vital role in making your handyman website memorable. Make sure to include high-quality images and descriptions of your completed work. These visuals demonstrate the scope and quality of your craftsmanship, leaving a lasting impression on clients. Boost their confidence in hiring your services with this visual representation. Make sure these visuals are well-organized, easy to navigate and optimized for fast loading times, as users may quickly lose interest if they encounter slow-loading images.  Tip : Use a photo resizer  to compress images without sacrificing quality and ensure they are optimized for the web. Testimonials Feature endorsements from satisfied clients to establish credibility and trust. For instance, in online shops, buyers won't think about purchasing an item without any reviews. Positive feedback from previous customers is an effective way to exhibit your reliability, quality of work and professionalism. Get in touch with previous clients and ask for their feedback or consider using online platforms where past customers can leave reviews on your website. When requesting recommendations, ask open-ended questions that prompt clients to provide detailed feedback about their experience working with you. This will help you gather compelling quotes that highlight aspects of your work, setting you apart from the competition. To add authenticity and a personal touch, be sure to include: Client's name Photo (with permission) Brief description you worked on together Build a dedicated web page  or strategically place customer quotes on relevant service pages. When selecting recommendations, aim for a diverse range of projects and clients to appeal to a broader market. Consider including a mix of written and video testimonials, if possible, for a more appealing experience. 06. Create engaging content Writing web content  is a fantastic way to attract viewers and keep them interested in your handyman website. Share useful trade-related tips and tricks, like how-to guides, DIY projects or maintenance advice. By doing so, you not only demonstrate your expertise but also provide value to visitors seeking quick solutions.  Blog In order to establish yourself as an authority in your field, learn how to start a blog  on your handyman website. Regularly publish informative content, driving traffic and providing valuable insights. When you create a blog , you can cover a wide range of topics such as home improvement tips, common household repairs or seasonal maintenance advice. By sharing your proficiency in a concise and conversational manner, you can inspire and motivate your audience while establishing trust and credibility. Make sure to promote this content through various channels, such as social media platforms or email newsletters, to reach a wider base. This will not only help attract customers but also keep them engaged and interested in your brand. Social media links Curate a cohesive digital footprint by adding your social media pages to your handyman website. People in your network can be directed to your website for inquiries, to view your portfolio or to contact you directly. Conversely, website visitors can become part of your social network through the social media buttons on your site. Use TikTok to showcase home renovations, pool cleaning and other projects with before and after visuals, set to the latest music and filters. It gives viewers another way to connect with you and stay updated on your latest projects and content. Members only content Create exclusive content for a membership website  or for selling subscriptions  services, such as monthly maintenance tips or videos. This can incentivize customers to become loyal clients and stay engaged with your brand. By posting online teaching content consistently, you can establish a strong relationship with your audience and boost customer retention. Tip : Use a video maker  to create engaging and professional-looking content to share on your website or social media platforms. Call-to-action buttons Include prominent call-to-actions  throughout your website, encouraging visitors to take the next step, whether it's contacting you for a quote or booking a service. Make sure these are clear and easy to find, with strong action words that prompt visitors to take action. This not only helps improve user experience but also increases conversions and potential leads. 07. Optimize for local SEO Make sure your handyman website uses SEO features to expand visibility in your service area. This involves incorporating location-specific keywords, including your business name, address and phone number and claiming your Google My Business listing. Since handyman work is local, focus on appearing in “handyman near me” searches by optimizing your Google Business Profile so your business shows up in Google Maps. Use city-specific phrases throughout your site, such as “handyman services in [your city],” to match how people search locally. This will help searchers find you when they look for handyman services in their area. Mobile-friendly design With the majority of internet users now using their mobile devices to browse the web, having a mobile-friendly web design  is crucial. Ensure that your website is optimized for different screen sizes and devices, providing a seamless user experience. This will not only improve user engagement, but also positively impact your search engine ranking. Learn more: What is web design? 08. Maintain your handyman website Finally, it's important to update and manage your handyman website to ensure it stays relevant and interesting. By consistently maintaining your website, you can continue to attract and retain customers, showcasing your professionalism and dedication to your craft.  Keep these tips in mind as you build and manage your handyman website. Update your site : This includes your portfolio, blog content and testimonials periodically, as well as checking for broken links or outdated information. Performance analytics : Monitoring your website's performance through analytics can also help you identify areas for improvement and make necessary adjustments.  Tip : Your Wix site comes with Wix analytics  to help you track visitors, their behaviors and your site's overall impact. Learn more: How to make money as a contractor How to make money as a handyman How to start a contractor business Best businesses to start with little money Handyman website examples Keep in mind that your handyman website should reflect your unique brand and services, so embrace your creativity and make it your own. Check out these successful handyman websites built with Wix for inspiration. Chatham-Harwich Handyman Based out of New England, Chatham-Harwich Handyman website showcases a captivating gallery of before and after photos that highlight the wide range of services they offer. It's a concise and informative way to demonstrate their expertise and inspire visitors. Handyman Meno Using a simple  landing page  website, Handyman Meno promises efficient and friendly service in checking off your homeowner's to-do list. A chatbox is included, so visitors can quickly reach out with questions.  Hammer and Tool This Chicago-based handyman's website, Hammer and Tool , proudly showcases their awards and reviews right at the top of the homepage, allowing visitors to quickly assess their credentials. Working Man’s Handyman Working Man’s Handyman website has a map conveniently placed on the homepage, ensuring that the Michigan-based handyman visitors can easily locate their service area. Right above the map, there's a contact form for anyone interested in reaching out. What is a handyman website? A handyman website is not just an online representation of your business, but also a virtual storefront that should focus mainly on the customer. It allows clients to learn more about you and how you will solve their problems before they even contact you. Your business website  should supply decision makers with all the necessary details they need in one place, making it easy for them to decide to hire your services. This includes a description of the types of jobs you specialize in, your availability, service locations, contact information and any other relevant details about your business. Be inspired by these best handyman examples . Why you need a handyman website A professional and informative handyman website can positively impact your business in many ways. People go online to find everything these days, including handyman services. An online presence is key to fully benefit from these advantages. Increase your online visibility : Reaching more customers helps you to expand your business and customer base. It enables you to connect with a wider audience and raise your chances of attracting new clients. Showcase your services : By highlighting your expertise and demonstrating your knowledge in your field, you can build credibility. This can make visitors more likely to choose your services over your competitors. Enhance customer engagement : Building a convenient platform for customers to contact and hire you makes it easier for them to engage your services. By offering multiple channels of communication, such as phone, email or online forms, you make it simple for customers to get in touch and initiate business with you. Stand out from the competition : By showcasing your unique selling points, such as specialized skills, exceptional customer service or competitive pricing, you can differentiate yourself from other handymen in the market. This can help you attract more clients and establish a strong reputation in your industry. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a therapist website How to make a cleaning website How to make a handyman website FAQ Should you build your website by yourself or hire a web designer? This ultimately depends on your budget, time and skill level. Building a website by yourself with a drag and drop website builder  like Wix can be an affordable option. However, hiring a professional website designer  can save you time and ensure a high-quality website that meets your specific needs. How much does it cost to build a handyman website? The cost of building a handyman website can vary depending on several factors, such as the platform,  website design , features and whether you hire a professional  website designer . You can expect to pay anywhere from $0 for a basic website and up to $10,000 or more for a fully customized and feature-rich site. How important are professional websites for a handyman to grow their online identity and business? A professional website is key for anyone established or learning how to start a business , including tradespeople or contractors. It serves as an online representation of your brand and can significantly impact the perception of customers. With the majority of people using the internet to find services, having a well-designed and informative website can greatly increase your web presence and business growth potential.  What are the key elements of a contractor website? A contractor website should have a professional design, an easy-to-navigate layout, clear and concise messaging, a comprehensive list of services, testimonials or reviews from satisfied customers and prominent call-to-action buttons. It should also be optimized for local SEO and mobile devices to improve visibility and user experience.  What are the other advertising strategies to grow a contractor business? Aside from having a professional website, there are various advertising options to promote your business. These include social media marketing, email marketing campaigns , word-of-mouth referrals and local directory listings. You can also consider paid advertising through Google Ads or Facebook Ads to reach a wider audience and generate leads. What credentials should be included on a handyman’s website? When people are looking for a  handyman, they tend to look for credentials like licenses, insurance, certifications such as BBB A+ rating and references from previous clients. These types of certifications can indicate to prospective customers that you’re  qualified and experienced in your  field. If you have any  awards or recognition within your industry, be sure to show them off.  Additionally, make sure to include any guarantees or warranties of your  services on your website. Should a handyman be an LLC? While it’s not mandatory for a handyman to form an LLC, doing so can offer valuable benefits like liability protection and tax flexibility. An LLC separates your personal assets from business risks, which can protect you in case of legal disputes or financial issues. Additionally, it may help your business appear more credible and professional to clients. Before forming an LLC, consider your local regulations, the scale of your business and your long-term goals.

Turn your ideas into sales and start selling with Wix eCommerce →   It's easy to get lost in the hustle and bustle of starting an online store . But choosing the right eCommerce platform can save you hassle, headaches and time with making an eCommerce website  that not only looks great but runs well in the background, complete with all the tools you need to grow your business. For entrepreneurs and eCommerce  aficionados, there’s never been a better time to build your store . There is a wide range of options available to launch your venture, and we’ve curated a list of the best platforms to help you get started in creating a successful eCommerce website. In this article, we’ll cover 10 best eCommerce platforms and review their features to help you decide the best solution for starting your eCommerce business . Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: Best eCommerce platforms Choosing the right eCommerce platform can set the tone for your entire business, shaping how you sell, scale and connect with customers. This guide breaks down the leading platforms this year, with a close look at their standout features, pricing and how well they support different types of online stores. We also share expert-backed tips on what to look for in a platform so you can build a store that’s efficient, branded and built for growth. Criteria we considered Why it matters Built-in selling tools Helps you manage products, payments and inventory with less friction Design flexibility Lets you create a branded experience without heavy development Scalability Supports business growth without needing to switch platforms Marketing and SEO features Boosts visibility and drives traffic to your online store Ease of use Saves time and lowers the barrier to launch and manage your site What is an eCommerce platform? An eCommerce platform is a software application that allows businesses to create and manage online stores, facilitating the buying and selling of goods and services over the internet. These platforms provide a comprehensive set of eCommerce tools  and features to support various aspects of your operations, including product catalog management, online payment processing, order fulfillment, inventory management, marketing and customer relationship management. 10 best eCommerce platforms of 2026 Wix   BigCommerce   Squarespace   Shopify   WooCommerce   Weebly   Shift4Shop   Big Cartel   Centra   Ecwid   01. Wix Having full control over your website isn't just a luxury, it's essential. And Wix ensures that with its intuitive eCommerce interface. To start, Wix's industry-renowned website builder makes creating a site simple. It's perfect for those who may not have a technical background, offering hundreds of customizable online store templates , plus a powerful AI website maker  for creating a fully functional site in minutes. If you do have a more technical background, you can start from scratch as Wix is built on an open platform that allows you to create your own customized solutions via code. Wix’s eCommerce platform provides you with a comprehensive suite of professional tools to establish, design, manage and grow your online store. You can sell products across multiple sales channels , including native mobile apps, physical point-of-sale  (POS) systems, external eCommerce marketplaces  and social media platforms . In addition, Wix’s all-in-one approach to eCommerce goes beyond just how to make a website . It enables you to manage all aspects of running your online store from end to end, covering everything from sourcing products, managing inventory, accepting payments and fulfilling and shipping orders. Plus, built-in marketing and analytics tools mean even less reliance on outside systems. Beyond that, the platform also includes hundreds of native and third-party app integrations  to further curate a custom eCommerce experience. While many apps are free (or have free plans available), some do come at an additional monthly cost. Another key feature of Wix is that your business model isn’t limited to an online store, as the platform supports all manner of business websites . “Wix is not only an eCommerce website builder,” says Oren Inditzky, vice president and general manager of online stores at Wix. “It covers all types of business, and as such, it can allow you to further grow and expand your business. In addition to selling products, you can also offer services to book , events to attend , blogs to read and so on.” No matter how large (or small) your business is, whether it's serving directly to consumers or operating as an B2B eCommerce business , Wix’s infrastructure also promises industry-leading speed, scalability and enterprise-grade security. Thanks to the wide array of features, tools and integrations, Wix is your best overall choice when it comes to launching and maintaining a successful eCommerce store. Key Wix features Offers comprehensive, built-in end-to-end merchant and merchandising solutions Integrates with hundreds third-party apps Supports omnichannel selling across a variety of marketplaces and social media platforms Offers hundreds of customizable online store templates Has advanced AI capabilities for site building, content generation and more Offers 24/7 support Price Free and multi-solution premium plans  available Pro tip:   Your free eCommerce hosting  on Wix  is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. 02. BigCommerce BigCommerce is a good option for eCommerce businesses of various sizes and types, including enterprise operations. The platform has the fundamental tools for running a successful eCommerce store, such as SEO tools, setting up a blog and detailed order and inventory management. When you need the extra push to earn more sales, you can easily implement features like discount codes or side-by-side product comparisons to take things to the next level. For small businesses just dipping their toes, the Standard plan is a good place to start. And while it's ready to use straight out of the box with a nifty site builder, the tech-savvy can have fun tweaking the CSS and HTML code for that extra oomph. When it comes to larger businesses, BigCommerce has been highly focused on building out its suite of enterprise tools, complete with options for wholesaling, international shipping and more. You will need to contact a sales representative to discuss pricing for the Enterprise plan. Key features of BigCommerce Advanced sales and marketing tools for enterprise businesses Includes a "Buy Online and Pick Up in Store” (BOPIS) feature Offers a 15-day free trial Price Standard plans start at $39 per month 03. Squarespace Popular amongst sellers whose first priority is creating a handsome, modern-looking site, Squarespace is a website builder with eCommerce functionality, offering options for various business owners, creatives and artists to showcase their work. Getting started is straightforward, with an assortment of elegant website templates that can be customized to your liking via simple drag-and-drop interface. The platform offers two Commerce plans, each coming with a suite of built-in merchandising and analytics tools. For the more advanced plan, you also have access to additional shipping and discount tools, plus the ability to sell subscriptions . One thing of note is that Squarespace does not currently offer multichannel-selling capabilities, so there is no direct integration with other online marketplaces. Users can only use PayPal, Stripe and Afterpay for online store payments. However, you can accept in-person payments via Square if you download the Squarespace app. Key features of Squarespace No transaction fees under the Commerce plans Provides an uncomplicated and beginner-friendly interface Offers a 14-day free trial Price Commerce plans start at $36 per month Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this Wix vs Squarespace guide. 04. Shopify In deciding you want to start an eCommerce business, you’ll find there are dedicated eCommerce platforms as well as multi-faceted website builders with eCommerce capabilities. Shopify falls into the former category. Selecting your store's look is a simple process, courtesy of over 100 professionally-designed templates. While there are free themes available, choosing one of Shopify’s premium themes will come at an additional cost. Shopify's templates offer the basic framework you need to get started, and users can add additional functionality to their store via the platform’s diverse app store. As for the app store, Shopify offers more than 6,000 third-party app integrations to ensure that you can tailor the platform to your specific needs. This includes community support, marketing tools, payment processing options and more. Note that many of these apps also come at an additional monthly cost. Key features of Shopify Offers 24/7 support Integrates with more than 6,000 apps Supports omnichannel selling across online and offline platforms Price Basic plans start at $39 per month Learn more: Shopify alternatives Wix vs Shopify 05. WooCommerce WooCommerce offers a way to add eCommerce functionality to an existing WordPress site. The plugin is free to install and use, but you'll need to pay for your hosting and domain name, in addition to any extensions you decide to add. WooCommerce offers more than 800 extensions that handle things like return and warranty requests, shipping, accepting online bookings and more. These extensions range in price from free to $299 each. Design freedom is a major plus here, as there are thousands of website themes in the WordPress library that you can customize into your own digital storefront. But if technical know-how isn’t your strong suit, WooCommerce might feel somewhat challenging. After the initial setup, you're on your own. Maintenance and upgrades are all on you. But if you've got the will, WooCommerce is a canvas ready for your masterpiece. Key features of WooCommerce Open-source flexibility that works with WordPress More than 800 eCommerce extensions and integrations Offers users full control over the design and functionality of their online store Price Plugin is free; extensions range from free to $299 06. Weebly It’s often best to keep things simple when you’re ready to start a business . Weebly, which is owned by Square, is a good option if you’re in that boat. Weebly's drag-and-drop website editor is known for its simplicity; there’s no technical know-how required. The platform intuitively provides all the basics you need to get your eCommerce site up and running fast. While Weebly's simplicity is its strength, it's a bit limited in design options compared to some of the bigger eCommerce and website builders on the market. Where it shines, however, is in the fact that it offers a robust free plan that lets you set up a store without breaking the bank, complete with unlimited items, in-store pick up, automatic tax calculator and more. But, the free plan comes with one caveat: if you want a custom domain name (which you likely will), you’ll have to upgrade to a paid subscription. All in all, for those who want a straightforward, no-frills approach to eCommerce, Weebly is a solid choice. Key features of Weebly Very simple interface that works well for beginners Offers a robust free plan (though you cannot connect a domain name) Provides budget-friendly premium plans Price Free and premium plans available starting from $13 per month 07. Shift4Shop Ever heard of 3dcart? It's now called Shift4Shop, and it's a good option for folks wanting a free eCommerce solution, no matter what type of business  they run. Shift4Shop is a fully hosted shopping cart, so you won't have to worry about coding or technical setup. You can create as many product pages as you like, plus you have access to a built-in blog, SEO tools, email marketing, coupon system, gift registry setup and more. One of the star features of Shift4Shop is that there are no transaction or setup fees. In fact, you can run your online store entirely for free if your monthly sales are $500 or more. If you process less than that, you may be charged a monthly software as a service (SaaS) fee. Shift4Shop offers free domain name registration for all plans. However, it’s worth noting that this platform is for U.S.-based sellers only. Key features of Shift4Shop Does not charge transaction fees (though you may pay a monthly SaaS fee) Offers free domain name registration for all plans Stores processing over $500 pay nothing for the platform Price Free for businesses that process at least $500 per month; $29 per month otherwise 08. Big Cartel If you’re a creative type, you probably want to spend less time and effort figuring out how to sell online  and more time, well, creating. Big Cartel stands out as an affordable option for artists who want to sell their pieces online, making your creations the star of the show. Big Cartel does this by making it really simple to set up a basic site with the essentials. You can list up to five products for free, or upgrade to a paid plan to list between 50 and 500 products. All plans allow you to use a custom domain name and come with an assortment of basic eCommerce tools, including real-time stats, shipment tracking and sales tax automation. To note, Big Cartel only offers a handful of templates and themes to choose from. But if you're an artist or creative person and want a platform that's simple and straight to the point, Big Cartel is a good choice. Key features of Big Cartel Offers a budget-friendly option for creatives Users can accept payments in-person with the Big Cartel app Integrates with Facebook Shop for cross-channel selling Price Free and premium plans available starting at $9.99 per month 09. Centra One of the newer kids on the eCommerce block, Centra has already caught the eye of accessory and apparel brands like Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts and Sandqvist. With Centra being a headless SaaS tool, you can craft any front-end experience you desire without compromising on back-end efficiency. Its user experience and interface are designed not just for looks but for intuition, guiding you through the setup process relatively easily. As for products, whether you're offering bundled deals or individual items, Centra offers robust product and catalog management. Native support ensures that the journey from ideation to product listing is smooth. In the vibrant world of fashion and direct-to-consumer brands, Centra stands out as a quality contender, merging simplicity with efficiency. Key features of Centra Provides an effective eCommerce solution for fashion and lifestyle brands Options for direct-to-consumer and digital wholesale commerce Offers five-star support Price Not publicized; contact Centra for a quote 10. Ecwid Thinking about how to start an online store  for your small business? Or maybe you have a blog and want to add a shop to it? Ecwid might be what you're looking for. At its core, Ecwid is a shopping cart tool for websites. The platform allows you to build an online store that integrates right into your existing website or blog, including your Wix website . There's also a newer feature called "Instant Sites" that allows users to create a standalone landing page quickly, which is useful if you need a special page for a product or an event. If you're just starting out and have five or fewer products to sell, Ecwid's free plan has you covered, albeit with very basic functionality. Paid plans are available for 100 up to unlimited products and offer additional eCommerce tools such as automated tax calculations, POS integration, an abandoned cart saver and more. Key features of Ecwid Does not charge setup or transaction fees Offers a simplified approach to online selling Provides quick integration of an online store into an existing blog or website Price Free and premium plans available starting at $19 per month Eager to start selling? Sign up  for Wix today and test drive our site builder for free. How to choose the best eCommerce platform Choosing the best eCommerce platform for your business means identifying your specific needs, budget and long-term goals. Here are some steps to help you make an informed decision about what's right for starting your business : Define your requirements:  Start by identifying your business requirements, including the type of products you sell, expected sales volume, desired features, scalability needs, budget constraints and technical expertise. Consider factors such as ease of use, customization options, integrations and support. Research available options:  Research the best eCommerce platforms available in the market, considering factors such as features, pricing, user reviews and industry reputation. Consider ease of use:  Evaluate how user-friendly the platform is for building and managing your online store from both the administrator and customer perspectives. Check for intuitive interfaces, drag-and-drop functionality and tools that make it easy to handle products, orders and other key tasks. Also, consider if the platform provides customizable templates and themes to align with your branding. Evaluate features:  Compare the features and flexibility offered by each platform, including product catalog management, payment processing options, shipping and fulfillment capabilities, marketing tools, analytics and scalability. Determine whether the platform supports your desired integrations with third-party apps, payment gateways and shipping carriers. Assess pricing:  Evaluate the pricing structure of each eCommerce platform, including monthly fees, transaction charges, setup costs and any additional expenses for add-ons or premium features. Consider the total cost of ownership over time by factoring in your projected sales volume and growth. Look for platforms with transparent pricing and scalable plans that fit your budget. Review customer support:  Evaluate the level of customer support and resources offered by each eCommerce platform, including documentation, tutorials, community forums and dedicated support channels. Consider whether the platform provides responsive customer support, ongoing updates and training resources to help you succeed. Test drive:  Take advantage of free trials or demo accounts offered by the best eCommerce platforms to test their features, functionality and user experience firsthand. Use this opportunity to explore the platform's capabilities, experiment with customization options and assess whether it meets your expectations. Consider long-term scalability:   When selecting an eCommerce platform, think about your business's future growth. Can the platform handle increasing sales and product volume as your business expands? Choose one that can support growing traffic, sales and product offerings without major disruptions or expensive migrations. Look for options that prioritize scalability, flexibility and room for growth. Learn more: How does eCommerce work? Key features of the best eCommerce platforms It's important you make sure you have access to all the features you need to build your eCommerce site. Here are the key ones: Storefront creation:  Tools for designing and customizing the look and feel of the online store, including templates, themes and layout options. Product management:  Capabilities for adding, editing and organizing product listings, including descriptions, images, pricing and inventory levels. Shopping cart:  Secure shopping cart functionality that allows customers to add items to their cart, review their selections and complete the purchase process with integrated checkout and payment gateways. Payment processing:  Support for various payment methods, such as credit/debit cards, digital wallets, bank transfers and alternative payment options, ensuring secure and convenient transactions. Order management:  Tools for managing orders, including order tracking, status updates, invoicing and fulfillment processes, to streamline operations and ensure timely delivery. Inventory management:  Features for tracking and managing product inventory levels, including stock alerts, backorders and automatic inventory syncing across multiple sales channels. Marketing and promotion:  Built-in marketing tools, such as email campaigns , discount codes, loyalty programs and SEO optimization , to attract customers, drive traffic and increase sales. Analytics and reporting:  Reporting and analytics tools, like Wix Analytics , to track key performance metrics, monitor sales trends, analyze customer behavior and make data-driven decisions to optimize business performance. Security and compliance:  Built-in website security measures, such as SSL encryption, PCI compliance and fraud detection, to protect sensitive customer information and ensure secure transactions. eCommerce hosting: Reliable hosting services that ensure your online store is always accessible with fast loading times, scalability to handle traffic spikes and robust uptime guarantees. Hosting should also include features like backups, domain management and support for custom domains. AI capabilities: Features powered by artificial intelligence, including personalized product recommendations, automated chatbots for instant customer support, dynamic pricing strategies and AI-generated content suggestions to enhance user engagement and streamline business operations. Learn how to design a website with AI . Best eCommerce platforms FAQ Which eCommerce platform is best for beginners? For beginners looking to start an eCommerce business, it's important to choose a platform that's user-friendly, comes with strong customer support and offers essential features without being overly complicated to setup and run. For example, Ease of use: Wix is known for its intuitive drag-and-drop website builder, making it easy for beginners to design and set up an online store without any coding knowledge. Templates: Wix offers a wide range of professionally designed templates specifically for eCommerce. Tools: Wix covers all the eCommerce essentials, including payment gateways, inventory management and marketing tools. Which eCommerce platform is best for profitability? The profitability of an eCommerce platform can depend on various factors including the type of products or services you sell, your business model, scalability and how efficiently you use the platform's tools and features. While no platform guarantees profitability, certain platforms have proven to be highly effective at driving sales and growth for online businesses. For example with Wix, Ease of use: User-friendly interface which lets you quickly set up and manage your store, letting you focus more on marketing and sales. Design: Professionally designed templates can help create a visually appealing storefront, potentially attracting more customers. Marketing tools: Built-in marketing tools, such as email campaigns and social media integrations, can help drive traffic and increase sales. How much does an eCommerce website cost? The cost of an eCommerce website varies based on its features and complexity. Platforms like Wix offer customizable website builders, with basic plans priced between $17 and $36 per month. For small businesses, professionally designed websites with advanced features can cost anywhere from $1,000 to $10,000. Fully custom-built solutions for larger businesses usually start at $10,000 and can rise significantly depending on specific needs. What eCommerce platform is best for a small business? The best eCommerce platform for small business depends on your needs, budget and comfort with technology. Wix offers user-friendly tools, affordable pricing and powerful features. It stands out with its flexibility and design options including essentials like secure payment processing, inventory management and customer support, helping you confidently start and grow your online store.

Your business ideas deserve a website, secure your domain to begin →   Every online store starts with one decision: what will you sell and who’s it for? That’s the first step in starting an eCommerce business . If you already have a niche or industry in mind—awesome. You’re ahead of the game. If not, don’t stress. There are plenty of things to sell to make money , from physical products to digital goods. Explore different business ideas , test what excites you and pay attention to what people actually want to buy. The right idea often starts with curiosity and a little experimentation. To help you out, we’ve put together this list of 19 profitable eCommerce business ideas with high profit potential. Learn why each category is trending and draw inspiration from some real-world examples of companies that are doing it right. When you’re ready, create your online store with the Wix  online store builder . Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. 19 profitable eCommerce business ideas Fashion products Sustainability-focused products Car parts Furniture and home decor Groceries and foods Shoes Jewelry CBD products Beauty products Subscription boxes Crafts and handmade products Plants and garden products Electronics and IoT devices Mental health and wellbeing products Wedding products and services Pet foods and products Women’s health products Educational materials and courses Baby and children's products 01. Fashion products The opportunity:  Global market value for the online fashion business is expected to hit $1 trillion by 2025. That translates to an annual growth rate of 7.2%, according to data from  Statista . The possibilities:  Fashion is a hyper-competitive industry but with so many niches and personal styles out there, there are still plenty of ways to  start your own clothing line  or  start a t-shirt business . Alternatively, you could  start an online boutique  featuring handmade items and/or items curated from brands and designers that you love. A dropshipping or print on demand company can help you get started quickly. Under this model, you can outsource manufacturing and fulfillment to a trusted partner, and focus your energy on designing a diverse range of products.  If you have a flair for creativity, an eye for fashion, or even just a geeky love for funny slogan t-shirts, a fashion business could be the way to go. Fashion ecommerce businesses to learn from: Celia B  - Sells high-quality garments with colorful textiles and patterns inspired by cultures around the world Owl Kitty  - Sells t-shirts and merch featuring their Insta-famous black cat Learn more: eCommerce photography Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Find the best look for your clothing business with these  fashion website templates . 02. Sustainability focused products The opportunity:  The demand for sustainable eCommerce practices continues to rise. Nearly half (49%) of consumers paid a premium—an average of 59% or more—for sustainable goods,  IBM research  shows. Fashion resale in particular is expected to grow three times faster than the global apparel market overall, according to  ThredUP . The possibilities:  Sustainability isn’t a product as much as it is a classification of business. It includes reusable, biodegradable, and sustainable products. Incorporating a sustainable ethos into your branding and operations can help consumers reduce their eco-footprint. If you’re looking to create an eco-friendly brand, consider selling garments sourced exclusively from fairtrade manufacturers or dipping your toe into fashion resale. You could  sell vintage clothing online , sourcing clothes from thrift stores, wholesalers, flea markets and elsewhere. Just like any other fashion boutique, your vintage store could appeal to a specific audience—bet it people who are searching for fits from a specific decade, occasion wear, or rentable designer clothes. Sustainable ecommerce businesses to learn from: By the Moon Vintage  - Sells premium romantic vintage fashions Mananalu  - Aims to “unplastic our planet” by selling water in recyclable aluminum bottles Shampoo with a Purpose  - Aims to reduce plastic waste by selling shampoo and conditioners in solid bars 03. Car parts The opportunity:   The average car has  roughly 30,000 parts  including all the nuts and bolts that keep it in one piece. And across both B2C and B2B segments, finding car parts online is becoming increasingly popular. The possibilities:  To differentiate your business, consider  selling car parts  from specific categories, such as service parts, electrical parts, and interior or exterior parts. You could sell more complex components to mechanics, or sell hydraulic lift kits, neon light kits, and other accessories for DIY auto-enthusiasts. ecommerce car part businesses to learn from: I-5 Autohaus  - Offers aftermarket Mustang, Explorer, and Camaro parts CarbonTastic  - Sells bespoke custom carbon fiber steering wheels Smyth Performance  - Sells kits that can turn a VW beetle into a pickup truck 04. Furniture and home decor The opportunity: You don’t have to binge home shows on Discovery+ to cash in on the surging furniture market. Home decor sales are expected to grow to $805.75 billion by 2026, according to  ResearchandMarkets data . The possibilities:  Whether you’re a carpenter, interior designer, or reseller, turn your passion into a profitable business idea by learning how to  sell furniture online . You could design, source, and manufacture your own products. Or, partner with a dropshipper to sell an array of ceramics, linens, and other home decor from around the world—without having to take care of storage of shipping yourself. Artists, photographers, and graphic designers can tap into this segment too. Partner with a print on demand company to reproduce your work into stylish home goods. Get inspired: Ready-to-launch business initiatives 05. Groceries and food The opportunity: Grocery delivery eCommerce in the US is on track to surpass $455 billion by 2029 . With around 138 million shoppers already using online grocery services, this growing customer base makes up a big slice of the population. And the best part? It’s only going to keep expanding in the years ahead. The possibilities:  Convenience largely drives online grocery shopping. Be it to find a greater variety of foods, or to avoid hopping in a car to pick up groceries, consumers are increasingly turning to online stores to restock their pantries. When you choose to   start a food business , it’s important to define a specific niche to reach out to. Offer vegetarian or vegan products, locally harvested, or organic foods. Or, sell foods that tailor to specific dietary needs (sugar-free, gluten-free, soy-free, etc.). Another option: sell gourmet items—like handcrafted chocolates, unique jams,or infused oils—that consumers can’t find in their local stores. You might decide to make your own food products from scratch, but that can be tricky if you’re not familiar with how to develop, brand and get the right approvals for selling consumables. If you're exploring how to make money online , dropshipping is a great alternative. Just note that shipping may take longer when working with overseas suppliers. Businesses to learn from: The Spice Suite  - Sells gourmet spice boxes for home cooks La Tapatia Tortilleria  - Offers a range of non-GMO tortillas I Love Caviar  - Provides a touch of gourmet at affordable prices 06. Shoes The opportunity:   The global footwear market is stepping up, with users expected to reach 2.3 billion by 2029 . An annual growth rate of 7.06% from 2025 to 2029 is set to push the market to an impressive $190.32 billion by 2029. The possibilities:  Shoes are a staple of everyone’s wardrobe, and while particular styles may rise or wane in popularity depending on trends or the time of year, footwear is always in demand. That’s why choosing to  sell shoes online  can be a lucrative endeavor. If you’re thinking about jumping into this industry, consider starting off by selling shoes geared towards a specific buyer segment, e.g., women’s shoes, men’s shoes, sneakerheads, or children’s shoes. Alternatively, you could offer specialty footwear designed for ballroom dancers, ballerinas, or construction workers. Shoe eCommerce business ideas to learn from: Evolve clothing gallery  - Features a thoughtfully curated collection of men’s footwear to complement their apparel collection b.c.e. Shoes  - Offers bespoke athletic, boardroom, and casual shoes targeted at colleges and greek organizations 07. Jewelry The opportunity:  The jewelry industry is worth $229.3 billion in the U.S., according to  Capital Counselor , and the online jewelry industry makes up a solid portion of that.  Statista  additionally reports that the global jewelry market is expected to reach $307 billion by 2026. The possibilities:  If you have the skills to create your own standout jewelry, or have a great eye for spotting trendy pieces, an eCommerce jewelry business may be right for you. There are plenty of niches to pursue when  starting a jewelry business , whether you decide to target a high-value or low-value market. You could handcraft niche products like diamond engagement rings or striking costume pieces that help consumers refine their look. Or, source fashion jewelry that mimics what’s on the catwalk, and dropship pieces from international suppliers or wholesalers. Jewelry ecommerce businesses to learn from: Darby Pritchards  - Sells a wide range of jewelry, fit for various occasions, at affordable prices 08. CBD products The opportunity:  Driven by expanding regulatory approvals, the CBD products market is expected to grow and reach $12.64 billion by 2026, according to  ResearchAndMarkets data . The possibilities:  CBD has been making waves in the health and wellness industry over the past few years. CBD can be found in everything from skincare products to pet treats—and it’s not uncommon to find CBD products in grocery stores across the country. Popular CBD products today include teas, lotions, salves, and drops. If you want to sell CBD online, you’ll need to do plenty of research before you source, create, or dropship any products. You’ll need to comply with federal, state, and local laws, and FDA guidelines in the U.S., along with strict marketing and copywriting restrictions. Furthermore, you’ll need to identify a payment provider that works with CBD merchants. For more information, check out the  FDA’s guidelines  or consult a lawyer. CBD ecommerce businesses to learn from: Physicians' Preferred  - Sells U.S.-grown CBD products that are non-GMO, vegan, and gluten-free Go Green Hemp  - Offers a wide range of CBD products online, plus uses their website to educate shoppers about CBD and share lab test results that show the purity and potency of their products 09. Beauty products The opportunity:   Beauty sales are on the rise, reflecting the steady growth of the beauty and personal care market. In the U.S., this market is set to grow by $16.1 billion (15.37%) between 2025 and 2030, hitting a record $120.81 billion. With ten years of consistent growth, the industry shows no signs of slowing down. The possibilities:  The beauty industry keeps undergoing its own makeover, with niche markets finally getting the attention and support they’ve long deserved. Products for people of different ethnicities, organic beauty products for users with sensitive skin, and sustainable beauty products are among the top sub-markets. If you’re ready to  start a makeup line  in a space dominated by major players, you’ll need to focus on creating distinctive products. Stand out by offering high-quality products and white-glove customer service. Focus on what customers want: easy application, long-lasting and vibrant colors, and/or eco-friendly ingredients. Learn more:  How to start a beauty business Beauty ecommerce businesses to learn from: House of Suppliez   - Sells monthly nail and lash beauty box subscriptions at affordable prices 10. Subscription boxes The opportunity:   The subscription eCommerce market is set to soar, with growth projected at 68% during the forecast period. By 2030, it’s expected to reach around $6.4 trillion , showing just how much this industry is reshaping the way we shop. The possibilities: If you have great products that are ideal for repeat purchases, then subscription boxes may be a good core offering or extension of your existing business. Selling subscriptions  is lucrative and unlimited. For example, you could start a subscription box  for just about anything: clothes, socks, pet toys, chocolate, coffee, children’s educational toys, luxury goods, makeup, home decor, meals, produce, and even puzzles. The great thing about a subscription business is that it offers you regular recurring revenue. A helpful hint: consider targeting younger generations. More than one-third of millennials (34%) and one-fifth of Gen Z shoppers (22%) are currently trying and are likely to continue to use subscription services, according to  GFK . Subscription businesses and ideas to learn from: Napa Wild  - Offers weekly shipments of fresh produce boxes Beacon Book Box  - Offers monthly subscriptions for fans of young adult fiction 11. Crafts and handmade products The opportunity:  Sales in arts and crafting sales are on track to reaching $9.9 billion by 2028, says  Vantage Market Research . The possibilities: Turn a personal hobby into a business by  selling crafts online . There are many things to make and sell like custom art or handmade jewelry. Or sell custom metalwork, pottery, and hand-knitted mittens. You could even learn to  start a candle business , which offers low startup costs and high profits. Whatever it may be, make sure you choose a craft that’s sustainable and scalable. There are multiple places where you can cash in on your crafts, including marketplaces like Etsy, an online store, or niche alternatives to Etsy. It’s recommended that you don’t solely rely on marketplaces where you lack control of the user experience and branding. Instead, create an online store that serves as the flagship destination for your brand, and expand to marketplaces for additional exposure. Craft ecommerce businesses to learn from: Coal & Canary Candle Company  - Offers cheeky candles for playful personalities. Sena Runa  - Sells delicate paper art products Handlebend  - Offers custom copper works and mugs Learn more:   Hobbies that make money 12. Plants and garden products The opportunity:   By 2027 the online plant market is expected to reach US$18100 million, meaning it would have doubled in value since 2021. The possibilities:  Turn your green thumb into profits by selling plants online. You could sell a variety of houseplants, tropicals, or succulents—three categories that have shown significant growth in garden center sales. Boost your business with garden essentials like stylish pots and practical gardening tools. These popular items attract everyone from beginners to experienced gardeners by combining function with style. Self-watering planters are a big trend, making plant care easier and encouraging healthier plants. If you’re targeting plant sales to specific age groups, don’t leave out millennials.  Seven in 10 millennials  reportedly call themselves “plant parents,” and 40% of them say they’re looking to buy new houseplants (or should we say “plant babies”), Plant focused ecommerce businesses to learn from: Robert Plante Greenhouses  - This Ottawa-based garden center made a spectacular pivot from brick-and-mortar sales to  eCommerce  during the pandemic, and their online store remains strong today Learn more:   How to start a flower business ,  How to start a landscaping business,  How to start a lawn care business 13. Electronics and IoT devices The opportunity: By 2030, the U.S. consumer electronics market is set to hit $261.9 billion . Growing at 4.6% annually, this industry keeps powering forward as tech transforms how we live. The possibilities:  Smart devices and advanced electronics add convenience to our on-the-go lives. That makes selling IoT products a top eCommerce business opportunity. Sell doorbell cameras, Wi-Fi controlled thermostats or other popular smart home devices. Alternatively, sell drones and drone accessories to real estate agents, wedding photographers, videographers, and Instagram influencers who now use them regularly. If you’re technically savvy, you can design and manufacture your own IoT device. But if you’re not a techie, you can hire people to bring your idea to life or choose a dropshipper who will supply a range of low-cost electronics that you can sell. IoT ecommerce businesses to learn from: Beagle Drones  - Offers drones and drone accessories, using its online store to feature impressive footage shot with its products 14. Mental health and wellbeing products The opportunity:   The global mental health and wellness market is set to grow 8.3% annually, reaching $282.45 billion by 2030 . Technology is leading the charge with teletherapy, mental health apps, AI, VR and wearables transforming how care is delivered. These tools are making support more accessible, personal and effective than ever. The possibilities: Between weighted blankets, calming teas, and natural oil diffusers, there’s a large variety of products that you can consider selling in the wellness category. Products like acupressure mats, light therapy lamps, and meditation apps are growing in popularity as younger generations look to enhance their mental health and wellbeing. If you choose to enter this field, be sure to emphasize any credentials or professional endorsements that can build trust. Thoroughly explain how your products work and how they benefit the body in your product descriptions, and back up all claims with scientific evidence. Mental health ecommerce businesses to learn from: Sootheze  - Sells an array of microwave-safe weighted and aromatherapy products (including stuffed teddy bears, blankets and wraps) that reduce anxiety 15. Wedding products and services The opportunity: When brides-to-be and grooms-to-be brainstorm their perfect weddings, a growing number of them are jumping online for inspiration. According to   Applied Analytics , the global wedding industry is expected to grow by 4.8% and reach $414.2 billion by 2030. The possibilities:  As more couples take their wedding registries online and search ideal locations for their destination weddings, the opportunity is ripe for eCommerce sellers. Consider offering custom wedding signage or accessories, like centerpieces and guest books. Other product ideas: artificial flowers, handmade wedding gowns, bow ties, wedding guest favors, custom cake toppers, and more. If you’re a super-organized person who works well under pressure, you could even offer wedding planning services virtually, in addition to selling products. Some eCommerce businesses cater to the entire wedding journey, from engagement to the honeymoon, in an effort to tap into a wider market. Wedding ecommerce businesses to learn from: Box and Bow  - Sells gift boxes for bridesmaids, alongside bespoke hand-carved proposal boxes 16. Pet foods and products The opportunity: In the U.S., 70% of households own a pet, according to  American Pet Products Association data . The global pet industry market is also expected to reach $350 billion by 2027, reports  Statista . The possibilities: Finding a pet care niche to break into and curating related products could bring you plenty of bacon. Some online pet care brands have practically become household names, showing how much people love pampering their pets with carefully selected treats, toys, and cushy beds. You might choose to take a practical path, sourcing durable toys for tough chewers, supportive beds, and joint supplements for dogs with hip dysplasia. Or, you might choose a more fun and playful route like beautiful pet kennels, decorative jackets, or training hoops. You could design and manufacture new products to meet pet owners’ pain points or exercise your culinary skills by making delicious pet treats. Think about what niche is underserved and target that. Pet ecommerce businesses to learn from: Instachew  - Sells a complete line of smart, practical, and innovative pet products, including their signature Instachew Smart Pet Feeder 17. Women’s health products The opportunity: Increasing interest in healthy living is driving growth in the global health and beauty supplements market, which is expected to reach $84.8 billion by 2030, according to  Report Linker  data. The possibilities: New women’s brands are popping up in every conceivable category, including vitamins and supplements, hair care tools, hair accessories, and size- and color-exclusive shapewear. Electronic gadgets for facial skincare are also among the top-trending women’s products. Think, what could be your USP? What pain point do you want to solve and how can you do it better than the products already out there? If you’re new to the women’s health space, note how women’s products have always had a “ pink tax ” associated with them, but quality hasn’t always measured up to the price. So, your brand could benefit from focusing on quality, as well as products made from eco-friendly, nontoxic materials. Womens health ecommerce businesses to learn from: NuolaWigs  - Offers natural looking wigs for women with complete or partial hair loss Fertilix   - Specializes in prenatal dietary supplements that support optimal reproductive health 18. Educational materials and courses The opportunity:  The global elearning market is forecast to hit $325 billion by 2025, nearly doubling in a decade, says   Techjury . The possibilities: Whether you’re targeting parents looking for homeschooling aids or educators looking for schooling resources in science, math, and literacy, there are many sectors to tap into. It pays to get creative and think outside the box, too. Kits teaching kids about cooking, astronomy, or a foreign language can take off just as quickly as a classic math kit. Note that digital education isn’t limited to kids. Since the pandemic, adults across the world have had added time to take up new languages, hobbies, and interests. Digital products and courses are top-or-the-class in this market. Users want the freedom to learn through any device, whenever—and wherever—it suits. Education based ecommerce businesses to learn from: Hanson’s Anatomy  - Sells bright and colorful study guides Learn more:  How to start a tutoring business 19. Baby products The opportunity:  Oh, baby. The market for infant toys, baby gear, and baby apparel alone is expected to grow to $13.61 billion by 2026, according to data from  Technavio . The possibilities:  Many parents will spend a pretty penny on their little ones, which is why selling children’s toys, clothing, or accessories can be a profitable venture. Some ways that you can differentiate your business: offer lower-cost products that cater to budget-minded parents. Or, sell sustainably made or heirloom-quality products that appeal to parents who are willing to pay extra for higher-end items. In this market, word of mouth is powerful, so sharing customer reviews and providing social proof across your digital channels will help you grow your business. Wix stores that add third-party review apps see an average 10% increase in both overall sales and average order value within the first 60 days. Baby focused ecommerce businesses to learn from: Bonsie  - Sells baby wear that promotes skin-to-skin contact between infants and mothers Cotton Balloon  - Offers curated wooden educational toys and children’s bedroom decor Learn more: How does eCommerce work? How to start an eCommerce business Starting an eCommerce business can be a profitable and rewarding endeavor, but success comes from careful preparation and a clear roadmap. By following these structured steps, you’ll be equipped to build and grow a thriving online store: Identify your online business niche : Pinpoint a specific area or audience to focus on to set your business apart and meet a targeted demand. Do market research : Analyze trends, competitors and customer behaviors to validate your niche and uncover potential opportunities. Select the right product mix : Choose a range of products that align with your niche, balancing customer demand and profitability potential. Secure product sources : Find reliable suppliers or manufacturers to ensure consistent product quality and timely order fulfillment. Write a strong business plan : Map out your goals, strategies and financial projections to guide your business toward sustainable growth. Set your business name and legal structure : Register a memorable name and choose the appropriate legal entity to solidify your business identity and protect assets. Choose an eCommerce platform : Select a user-friendly and scalable platform, like Wix, to create and manage your online store with ease. Create your online store : Design a professional-looking website, showcasing your products with high-quality visuals and clear descriptions. Manage your eCommerce business finances : Track expenses, sales and profits using tools or software to maintain a healthy financial foundation. Market your eCommerce business : Use SEO, social media, email campaigns and paid ads to reach your target audience and drive traffic to your store. How to choose an eCommerce business idea With so many options for your business, how do you select which niche is best for you? Start by asking yourself these questions. What am I interested in and what do I know?  If you love fine jewelry but don’t know how to tell a diamond apart from a CZ, you’ll face a steeper learning curve and will need to recruit an expert before getting started. However, if you know everything there is to know about animation, then you can consider  making money as an animator . So, think about what you’re passionate about, what you already know, and see where you have an upper hand.  What do I have the startup funds for? Print on demand businesses carry smaller startup costs when compared to eCommerce businesses that choose to manufacture their own prices. While you can always bootstrap your business, think about how you can start on solid financial ground. What problems can my products help solve? For example, do you personally struggle to find pet-safe, weed-killing products for landscaping? There’s likely other people who do too. Explore if this is something you can find a solution for and can effectively market to people who face a similar problem. What’s trending in my market?  Is there an abundance of competition in the industry that you’re considering? Is someone already doing what you want to do? Competition is an important factor when deciding on the right line of business. Heavy competition may mean it will take your business longer to reap profits but if you have a great eCommerce business idea, you can make it stand out with outstanding marketing, customer service and a beautiful website. Once you have your business idea sorted, move on to building an ecommerce website to start selling. Learn more: AI business ideas Already an eCommerce business owner? Don't miss out on maximizing your seasonal sales. Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today while  growing your ecommerce business . Why start an eCommerce business? eCommerce has become more accessible than ever. It allows entrepreneurs to reach a global audience, work flexibly and scale easily. That said, there are both advantages and challenges to consider. Advantages of starting an eCommerce business Starting an eCommerce business offers numerous advantages: Low startup costs One of the biggest appeals of ecommerce is its low barrier to entry. You don’t have to rent a storefront, pay for utilities or hire a large team to get started. Depending on your business model, you might not even need to hold physical inventory. Global reach and location independence An eCommerce website allows you to sell to a worldwide audience, as long as you’re set up for international shipping. This access to new markets isn’t achievable with a local business alone. Plus, you can run your store from anywhere. Scalability Unlike a physical store, an eCommerce business can scale easily. If demand for your product increases, you can expand your offerings simply by adding more products to your site or increasing ad spend to bring in more traffic. With the right infrastructure, scaling doesn’t require as much overhead or complexity. Also, managing an eCommerce business got easier than ever, as new AI driven tools and features make running an ecommerce business more scalable. One example is the Wix AI Site Chat . It delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Disadvantages of starting an eCommerce business It's also important to consider the challenges of starting an eCommerce business: High competition While it’s easier than ever to start an eCommerce business, the low barrier to entry means you’ll face fierce competition. Not only do you need to stand out among countless small businesses, but you’ll also contend with retail giants like Amazon. Fragility of online operations Ecommerce businesses can be sensitive to logistical and supply chain disruptions. Shipping delays, stock shortages or quality control issues can quickly lead to unhappy customers. If you work with third-party vendors or rely on dropshipping, you’re dependent on their reliability, which means you might not always have control over the customer experience. eCommerce business ideas FAQ What's the most profitable eCommerce business idea? There's no one-size-fits-all answer to this question, as the most profitable online stores vary depending on the products they sell and the market they target. However, some of the most profitable online stores sell: Handmade goods:  Handmade goods often have high profit margins because they are unique and can be sold at a premium. High-ticket items:  High-ticket items, such as electronics or furniture, can also be very profitable because they sell for a lot of money. Niche products:  Niche products, such as those that target a specific audience or interest, can also be very profitable because they don't have a lot of competition. Which type of eCommerce business is best to start? There are many different types of ecommerce businesses, so it's important to choose one that's right for you. Some popular options include: Dropshipping:  This is a business model where you don't need to hold inventory. When a customer makes a purchase, you simply order the product from a supplier and have it shipped directly to the customer. This is a great option for beginners because it's relatively low-risk. Wholesale:  This is a business model where you purchase products in bulk from a supplier and then sell them at a profit. This can be a profitable business model, but it requires more upfront investment than dropshipping. Retail:  This is a business model where you sell products directly to consumers from your own website or store. This can be a very profitable business model, but it requires a significant investment in time and money. What are some good eCommerce business ideas for beginners? Dropshipping because of its low entry costs and no need to hold inventory. Print on demand, for many of the same reasons as dropshipping, it's also low risk in terms of initial investments. Online courses, or digital products can be quick and easy to create, and all you need to sell them is a website. What are some super unique eCommerce business ideas? Customized products always make for unique ecommerce business ideas. Think customized pet collars or bowls, for example. Niche subscription boxes can also be a unique idea, depending on what you choose to sell. Is it difficult to start an eCommerce business? Starting an eCommerce business is relatively accessible thanks to tools like website builders and online marketplaces, but it comes with challenges. You’ll need to decide on a niche, set up a professional site and develop marketing strategies to stand out in a crowded market. While there’s a learning curve, careful planning and persistence make these hurdles manageable. How long after starting an eCommerce business will I be profitable? Profitability depends on factors like your niche, pricing and marketing efforts, but it typically takes several months to a year. Early stages involve upfront investments in your website, operations and marketing, which may delay profits. With efficient cost management and consistent customer growth, you can expedite this timeline.

Turn your ideas into sales and start selling with Wix eCommerce →   Building an eCommerce website is a significant and inevitable step in launching your  eCommerce business . And it can feel like a big undertaking. After all, there are tons of nitty gritty details, research and design considerations to juggle when you’re first learning how to create an ecommerce site. Fortunately, this handy guide can get you started with all the essential tips for creating a site to sell that’s unique and professional. Still not sure what is an ecommerce website , we've got that covered too. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. How to make an eCommerce website in 9 steps Research your audience Pick the right eCommerce platform Design your eCommerce website Create and optimize your product pages Set up payments Set up shipping and delivery Choose, register and connect your domain name Test and launch your eCommerce site Market and promote your eCommerce website 01. Research your audience Start your eCommerce journey by defining your audience. Understand who they are, what they need and how they shop online. Combine this with a clear understanding of your product range and business goals to guide your website design and functionality. This crucial first step sets the foundation for building a website that truly connects with your customers.  For example, if your audience is busy professionals looking for quick meal solutions, design your website to meet their needs. Focus on easy navigation, highlight meal prep times and ensure a smooth checkout process. By creating a user-friendly experience tailored to their lifestyle, you build trust, encourage engagement and inspire them to keep coming back. 02. Pick the right eCommerce platform When you’re  making a website  from the ground up, you can choose to host it yourself or tap an eCommerce website builder or platform. Independently hosting a site yourself gives you total control but it’s expensive and time-consuming. Self-hosting means you must handle website development , website maintenance and your site's security all on your own. If you’re not technologically savvy, you’ll need to hire a professional who is or opt for a hosting plan. Read more: Web hosting costs Alternatively, you can choose to use a hosted eCommerce platform or website builder. Cloud-based platforms like  Wix for eCommerce  make setting up your store easy. Look for a platform that offers an easy-to-use website builder, plus tools for managing multiple aspects of your business, from marketing and sales, to inventory management and fulfillment. You can also explore these best eCommerce website builders to help you decide. The platform you choose can impact the management, promotion and user experience on your store, so choose carefully. Read also: Wix vs. Wix Studio When it comes to choosing how and where to make your eCommerce site you'll want to consider some of the following crucial features and capabilities: Mobile friendliness : Seek a platform that offers responsive themes and templates, ensuring that the elements of your online store will automatically adapt to fit various screen sizes. Check out all of Wix’s   eCommerce website templates , which are all designer-made and mobile-responsive. You can also choose from a range of fully responsive website templates from Wix Studio. Security : Your platform-of-choice should offer fraud prevention, data backups, and other  eCommerce website security  measures that keep your site and data well-protected. In addition, if you plan to accept credit card payments, PCI compliance is a must. Reliability : Given that every second of downtime puts your sales in jeopardy, it’s crucial to find an e-commerce platform that has the infrastructure and resilience to handle any volume of traffic to your site. Ideally, it should support limitless scalability and take measures to prevent eCommerce site crashes, especially during peak selling periods. Learn more about Wix's robust web hosting with every site. Back-office tools: Select an eCommerce website builder that supports all the major functions, apps and automation that you need to grow your business in the right ways. Think about the tools necessary for managing your inventory, product listings, shipping solutions, orders, and more. Multichannel selling  capabilities : As you grow your eCommerce business, chances are that you’ll want to expand your reach with the help of third-party marketplaces, social media and other channels. Get ahead with a platform that lets you manage your sales and marketing channels from a single dashboard. AI site chat capabilities: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Learn more: Squarespace alternatives Wix vs Squarespace Shopify alternatives Wix vs Shopify WordPress alternatives 03. Design your eCommerce website Your eCommerce website serves as the face of your brand. This means you'll want to get your online store design right from the start. Learning how to make a website with the right design and templates is essential for reinforcing your brand image, as well as guiding users toward the right actions through eCommerce merchandising strategies. You'll want to pick a theme that fits with the category of merchandise that you’re selling—be it fashion, furniture, food or another product type. Sift through the themes and templates offered by your eCommerce platform for inspiration. A good place to start is with Wix's eCommerce website templates . Other eCommerce template options by category include: Fashion and clothing eCommerce website templates Jewelry and accessories eCommerce website templates Arts and crafts eCommerce website templates Food and drink eCommerce website templates Beauty and wellness eCommerce website templates Sports and outdoors ecommerce website templates Pets and animals eCommerce website templates Kids and babies eCommerce website templates Learn more about some of the best AI website builders . Once you've chosen your eCommerce template, you can customize your theme as needed through your platform’s editor. Or, tap a professional designer, like one of   Wix’s Marketplace  professionals, to help out. At this stage of making your eCommerce website, you’ll want to think about a number of design features, plus also the option of adding more website pages beyond just your product pages: Product images : It’s best to upload your own  product photography , including ones that aren’t product-specific but serve as compelling header images, background images, or lifestyle photos. If you’re in a pinch, Wix offers a gallery of free, high-quality stock photos to choose from. Learn more: eCommerce photography . Fonts and colors : Select a typeface and colors that align with your eCommerce branding. Check that your copy is easy to read and that buttons are easy to spot. Be intentional about your design, taking into consideration how colors and patterns have the power to communicate various moods, memories, and values. Your homepage : Consider the most crucial information to provide upfront for your customers to see (think: if your business were opening a brick-and-mortar location, what signage would you show at the front of your store?). Highlight your most important products, messaging, and/or offers on your homepage. You could even embed posts from your Instagram or Facebook feeds, or add product reviews that showcase your brand’s authenticity. Navigation : Keep your navigation clean and well-organized. As a general rule of thumb, visitors should be able to find any product they need within three clicks or less. Add site search, sorting options, and filters to your pages to further assist your customers with finding what they need faster. The mobile experience : As you finetune your eCommerce website, don’t forget to check on the mobile experience. Check that any text, images and buttons appear as they should on smaller screens. Learn more about ecommerce ux. Online shopping cart: Your shopping cart is an important part of your site, as this is what shoppers use to collect their online purchases. It should be easy for your customers to use and designed to help you sell. 04. Create and optimize your product pages When it comes to building your eCommerce site, product pages can’t be rushed. Get them right and you’ll not only encourage sales but you’ll also spark cross-sells and upsells that can lead to bigger purchases. Be deliberate about how you format your product pages. Think about the questions—and assumptions—buyers may have when they’re not able to physically see or touch your products. Remember that the devil is in the details: Often the most   high-converting product pages  are rich with information, provide multiple images, and include some sort of social proof. Your product listings should always involve high quality images, clear and accurate product descriptions and transparent pricing information. As you build out your product pages, pay close attention to the following elements: Product names : Your product names should include at least one easy-to-recognize descriptor in the title. For example, if you’re selling headphones, include “earbuds” or “headphones” somewhere so that it’s easy to search. Product images: Add multiple high-quality images taken from several angles to give your customers a 360-degree view of your product. Where appropriate, use video and/or informational graphics to provide even more context. Free AI-powered tools like HubSpot's Clip Creator  allow you to quickly generate unique, compelling videos ready to share. If your products come in multiple colors or styles, be sure to include images of each variation. Product descriptions : Your  product descriptions  should aim to answer frequently asked questions about your product. Include details such as how the product is made and the type of material it’s made out of. Speak to the benefits of your product, not simply its features, and emphasize what makes your product unique. Weave in keywords naturally tool to enhance your chances of ranking high in search engines. Shipping and return information : Today’s shoppers want to make as few clicks or swipes as possible, so including shipping costs and your return policy on your product page will help create a more efficient journey. More importantly, putting your policies in a clear spot helps to keep expectations aligned, reducing the chance of returns or upset customers. Product reviews : Incorporate reviews onto your product pages by adding a widget or importing existing reviews from another source. You could additionally display user-generated social content on your page to showcase real-life photos of your product in action. Cross-selling and upselling opportunities : Include dynamic “related products” banners on your pages to draw attention to other accessories, components, or items that your customers may be interested in while shopping. As another option, upsell your customers on product subscriptions or premium versions of their items. 05. Set up payments Today’s shoppers expect multiple payment options. Some prefer credit or debit cards. Others prefer digital wallets. Still, others may prefer a payment app. When creating your eCommerce site we recommend offering as many payment options as possible to give customers exactly what they want. Your eCommerce platform should include prompts for setting up your online payment gateway. Most will ask you to enter and confirm your business’ country of origin, before determining which payment and currency options are available in your region. With Wix, you can activate  Wix Payments as a credit card payment solution to instantly start accepting all the major credit/debit cards, alongside digital wallets and other popular forms of payment. Wix Payments additionally allows you to manage your entire business from one place, whether you’re looking to review orders or schedule your payouts (among other things). Learn more about what is Wix Payments.   06. Set up shipping and delivery While an efficient payment experience will help shoppers convert, an outstanding shipping and delivery experience helps convince them to come back. When building an eCommerce website, start by determining your shipping and delivery objectives: Do you want to ship your products domestically, internationally, or both? What shipping policies do you care to offer (free shipping, flat rate, variable fee, etc.)? Which carriers or third-party logistics providers are you looking to ship with? Will you be dropshipping ? Which shipping software platforms are you planning to use? Your eCommerce platform should make it easy for you to set custom rules and integrate your most important apps so that you can deliver outstanding customer service, plus track the cost of shipping with each order. If you use Wix to make your eCommerce site, you can also enable local customers to pick up their orders from a nearby warehouse or from your closest brick-and-mortar store by setting up store pickup as a ‘delivery’ option. 07. Choose, register and connect your domain name Once you've created your eCommerce site, you’ll need to either connect an existing domain or create a new one yourself. Your domain name is the name that users will type into their browser to get to your site. Choosing the right name is important for both your branding and marketing strategies , with the latter focused on having a trustworthy and easy-to-search   domain name . It's also essential if customers are to find your store. Pro tip: Opt for popular domain extensions such as .com  or .net  to enhance your site's credibility. To understand how to register a domain name , you can find a domain registrar that's accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) . You can purchase a domain from Wix. The average domain costs between $10 and $20 per year, though with a Wix   premium plan , you can get a voucher for a free domain name for a year. If you already have a domain and want to incorporate it into your eCommerce site, simply go to your site’s settings and connect your domain. You’ll be asked to log into your domain registrar and verify your domain name. The verification process often takes a few minutes, but in some cases, it could take up to 48 hours. Once your domain is verified, it will be automatically connected to your new eCommerce site. 08. Test and launch your eCommerce site Once you've made your ecommerce site it’s critical that you take the time to test it thoroughly. Most platforms will allow you to preview your site before it goes live. This allows you to see exactly what your site will look like, and to make any last-minute changes. Be sure to test your site across multiple devices—desktop, tablet, and mobile. Make sure that all links, menus, and buttons work properly. Go through the whole user journey, starting with a product search and ending with a checkout. This is also a good time to test it's performance and speed - these are crucial to get right on ecommerce website as a slow experience can frustrate potential and returning customers to your online store. Once you’re completely satisfied with your eCommerce site’s look and feel, hit publish and take your site live (and then check out our guide on   eCommerce website optimization ). Then look into getting it ranking on Google and other search engines, too. 09. Market and promote your eCommerce website While building your own eCommerce site will give your store a “home,” selling on other sales channels, such as third-party marketplace (e.g., Amazon, eBay, etc.) and social media (TikTok, Instagram, etc.) should be a central part of your marketing plan, strategy and of promoting your site. By establishing a strong   omnichannel retail   strategy, you can expand your reach, while engaging users with a clear intent to shop. Of course, you’ll want to make sure to sync these third-party channels with your eCommerce site. Doing so will make it easier to track inventory across channels and deliver a consistent brand experience no matter where a customer shops for your products. If you use Wix for eCommerce, you can easily manage today’s most popular marketplaces from one central dashboard. Simply choose the channels you want to activate from your Wix account and go through the step-by-step instructions that are provided for you. By signing up through Wix, you may even receive special benefits, such as higher listing limits or reduced commission fees. Learn more: How to sell on Facebook How to sell on Instagram How to sell on YouTube How to sell on Amazon Cost to sell on eBay Why create an eCommerce website? Building an eCommerce website offers numerous advantages for individuals and businesses looking to sell products or services online. Here are several compelling reasons to make an eCommerce website for your online business : Global reach An eCommerce website allows you to reach a global audience, so you can sell to customers anywhere in the world. This   type of website  typically increases visibility, especially if you also market it effectively. This can attract new customers, boost brand awareness and lead to higher sales. Streamlined customer experience Unlike physical stores with operating hours, eCommerce websites are accessible 24/7. This constant availability accommodates varied consumer schedules and time zones. Consumers also appreciate the convenience of online shopping as it allows them to browse products and make purchases from the comfort of their homes or on the go. With features like online payments, automated order processing and efficient customer support systems, eCommerce websites provide a streamlined and efficient shopping experience for customers. Data insights Some of the best eCommerce platforms   provide valuable data and analytics about customer behavior, preferences and buying patterns. This information can be used to refine   your marketing and selling efforts  by improving the overall customer experience. An eCommerce website allows you to adapt to changing trends and preferences, meaning your business stays relevant and competitive. Check out Wix Analytics as an example. Cost-effectiveness Compared to brick-and-mortar stores, eCommerce businesses often have lower overhead costs. You can save on expenses like rent, utilities and staffing. You also have flexibility in terms of product variety and business scale. You can easily add new products, update inventory and expand your business without significant infrastructure changes. Personalization Ecommerce platforms enable personalized shopping experiences through features like product recommendations, targeted promotions and personalized content based on customer preferences and behavior. Learn more: How does eCommerce work? How to make an eCommerce site FAQ How much does it cost to build an eCommerce site? Ecommerce website cost  varies depending on factors like the chosen platform, features, design complexity and whether you hire professionals for certain tasks. Wix offers a low monthly fee, while custom-built solutions may involve higher upfront costs. Additionally, consider expenses for domain registration, hosting and potentially hiring designers or developers for specific tasks when assessing how much it costs to build a website . Can I create an eCommerce site for free? Yes, with Wix and other eCommerce site builders, although some e-commerce and online store features may be limited based on the functionality you need. Check out our comparison of Wix vs Squarespace to learn more about each website builder's capabilities. Can I build an eCommerce site on my own or as a beginner? Absolutely. Using an ecommerce website builder is the most efficient and effective way to build an ecommerce site alone, or if you've never build one before. Most builders will walk you through the setup and you won't need any technical knowledge or understanding to get your online store live. Building an ecommerce site doesn't have to be hard. What do you need to start an eCommerce site? To start an eCommerce site, you'll need a clear business plan, a domain name and a reliable hosting service. If you choose an ecommerce website builder like Wix you'll get all of this included. You'll also need a payment gateway to process transactions, inventory management tools and a secure SSL certificate for customer data protection. Design your site with user-friendly navigation, product listings and an easy to navigate checkout process. Implement SEO strategies for visibility, and set up customer service channels. Lastly, consider logistics for shipping and returns and check compliance with legal and tax regulations. Is it hard to build an eCommerce website? Building an eCommerce website is manageable, especially with user-friendly platforms that guide you through the process. While technical skills aren't necessary, tasks like creating content or marketing your store might need extra effort. With step-by-step tools and support, the process is approachable for beginners. What is the best way to build an eCommerce website? The best way to build an eCommerce website starts with choosing a user-friendly platform like Wix that suits your business needs and budget. Using a website builder is better for beginners because it eliminates the need for coding or technical skills, making the process much more accessible. These platforms provide pre-designed templates and built-in features like hosting, customization tools and eCommerce functionality, which save time and streamline setup. How many hours does it take to build an eCommerce website? Building an eCommerce website can take anywhere from 3 to 12 months, depending on the complexity and customization required. For a basic site with standard templates, it might take around 3 to 6 months. How long it takes to build a website can vary significantly based on the specific features, design requirements and resources available.