14 best online selling sites and marketplaces
Thinking of selling online? It's more accessible than you might think. Whether you're offloading old treasures, showcasing handmade crafts or just decluttering, you don’t need years of experience or to invest tons of money to get started.
The secret sauce all comes down to choosing the right platform. This guide will highlight the best online selling sites, including breaking down the costs, ease of use and available integrations.
Start selling today; build your online store with Wix.
Build your own online store
Before we dive into our list of the best websites to sell stuff, ask yourself: Have you ever dreamt of having your own corner of the online market?
It's more than just selling; it's about creating a unique space tailored just for you. Your rules, your design and no middlemen nibbling at your profits.
Starting a business and creating an online store are not the complicated endeavors they once were. In fact, Wix’s robust eCommerce platform provides you with a full suite of tools to help you establish, create, manage and grow an online store. There are hundreds of customizable online store templates to choose from. You can also sell across multiple different sales channels, including mobile apps, physical point-of-sale (POS) systems, external eCommerce marketplaces and social media platforms.
If you're ready to take the plunge, create your eCommerce website with Wix today.
14 best online selling sites
While starting your own website offers the allure of personal touch and cutting out the middlemen, we get it: it might be a tad more effort than you're ready for right now. You might need time to learn how to make a website and which is the best eCommerce platform to sell your items on.
Leaning towards using an established platform to sell products instead? We've curated a list of the best places to sell your stuff online, each with its unique strengths and audiences.
01. Ruby Lane
Ruby Lane is a go-to online marketplace for people passionate about antiques, vintage collectibles, fine art and jewelry. This platform has carved a niche by emphasizing high-end antiques and vintage treasures, connecting sellers to a community that values history and craftsmanship.
Using Ruby Lane is simple thanks to its user-friendly interface, making listing items straightforward. It's more than just a place to make sales; it's a community where people share a love for the stories and value behind each piece. A big plus is that there are no initial listing fees, so sellers can dive right in without upfront costs.
Key features of Ruby Lane
A special spot on the web for antiques, vintage goods, collectibles and fine art
No need to pay when you list, making it great for new sellers
Set your own prices and even accept offers if you like
Get your items noticed more with potential homepage features
Fees
Zero setup and listing fees
$25 monthly maintenance fee (waived if you add 15 items or more each month)
Service fee around 9.9% of sales (sales tax not included)
02. Nextdoor
Nextdoor connects you with neighbors—not strangers—turning local sales into quick and safe transactions. Just sign up, verify your address and you're ready to roll.
But Nextdoor isn't just about sales. It's also your local bulletin for news, events and community discussions. In short, it turns your neighborhood into a tighter-knit community.
Key features of Nextdoor
Sell and chat with verified neighbors, ensuring a trustworthy community
Keep up with local news, events and services
Everyone's address is confirmed for a safer, more secure experience
Fees
Nextdoor is entirely free to use as long as you verify your address
03. Craigslist
Craigslist has stood the test of time thanks to its simple design and local focus. It strips away any unnecessary bells and whistles, making it easy for users to list a variety of items without getting bogged down in complex features.
But like Nextdoor, Craigslist isn't just a marketplace; it's a community hub. You're not lost in global listings, but rooted in local transactions. This makes it easier to sell items, especially the bulky ones where shipping is a hassle.
Key features of Craigslist
Straightforward and easy-to-use interface
Wide-ranging categories for listings, accommodating everything from vintage goods to real estate
Optional anonymous postings
Facilitates direct buyer-seller interactions
Fees
Most listings are free, though certain categories or postings in specific cities may incur charges
04. Facebook Marketplace
Outside of cat memes and your friends' latest updates, Facebook carved a new niche for itself for local sales. What makes Facebook Marketplace valuable is that it's a local community hub integrated directly into Facebook.
This unique setup builds trust among buyers and sellers through mutual connections. It also lets Wix merchants connect to the platform through their online store via Wix's multichannel sales interface. You can read more in our guide on how to sell on Facebook Marketplace.
Key features of Facebook Marketplace
Smooth integration with Wix online stores, allowing you to expand your reach
Diverse product listings with support for up to 10 photos plus a video, enhancing buyer engagement
Direct buyer-seller communication via Facebook Messenger for swift negotiations and transactions
Fees
For those onboarded via Commerce Manager or other third-party platforms, Facebook charges a processing fee of 2.9% for card and Shop Pay transactions, and 3.49% for PayPal transactions
05. Decluttr
Looking to turn your old tech gadgets, CDs, DVDs, games or books into cash without the fuss? Decluttr might be just what you need. Unlike other online selling sites, you don't have to deal with listings or haggling with buyers. Decluttr buys your items directly, making the process super simple and fast.
It's a great fit for anyone who wants to sell things online quickly. Just scan the barcode and you're on your way to getting paid.
Plus, if you're worried about wiping your personal data from your gadgets, Decluttr takes care of that for free, giving you one less thing to worry about.
Key features of Decluttr
No need to deal with buyers—Decluttr buys directly from you
Quick price quotes with a simple barcode scan
Specializes in tech and media items, so you know you're dealing with experts
Free data deletion for your gadgets, keeping your private info safe
Fees
No fees to list or sell, since Decluttr is buying from you
The price Decluttr offers includes their own profit, so you might get a bit less cash than selling directly to a buyer
06. Poshmark
Every second, a rubbish truck's worth of clothes is discarded. Poshmark offers a solution to this overwhelming waste by providing a platform for fashion enthusiasts to give their clothes a second life.
For sellers who understand the value of each garment, Poshmark connects them with buyers eager to discover unique finds, be it everyday outfits or luxury brands.
Key features of Poshmark
User-friendly listing process, making it quick and easy to upload items right from your closet
A focused marketplace for fashion, makeup and lifestyle products, connecting you with an audience that cares about style
Social commerce at its finest, integrating features of social media to enhance buying and selling experiences (think selling on Instagram, etc.)
Direct negotiations between buyers and sellers, adding a personal touch to transactions
Fees
$2.95 for sales under $15, and a 20% commission for sales $15 and up
Zero cost to create a listing, so you can start selling without any upfront fees
Optional fees may apply for certain payout methods or additional services
07. Swappa
In 2023, the average smartphone bids adieu in just 2.5 years, and many tech gadgets follow suit. If you bought your device a couple of years ago, studies suggest you're probably already on the hunt for its successor.
Here's where Swappa steps in to extend the usability of aging gadgets. Catering specifically to tech enthusiasts, this platform ensures every device listed functions properly, no broken gadgets allowed.
Key features of Swappa
Dedicated to tech gadgets, ensuring a focused and knowledgeable buyer base
Allows sellers to set their own prices, offering control over the sale process
Strict policy against selling broken or non-functional devices, maintaining a high standard in the marketplace
Fees
No fees to create a listing
Optional $5 for a featured listing to get your items noticed faster
A modest sale fee of 3%, plus standard PayPal transaction fees
08. Chairish
Chairish is more of a select consignment store where buyers focus on top-notch furniture, home accessories and art, ensuring that every piece is carefully chosen.
So, if you're an artist, have a penchant for vintage items, or have quality pieces to sell, Chairish is where you should be. It's frequented by interior designers and décor aficionados alike, all in search of that next unique find.
Key features of Chairish
A curated experience emphasizing high-quality, designer, and vintage home goods
All listings are reviewed and approved to maintain a consistent standard of excellence
Popular with professionals, providing high visibility for your items among a premium audience
Fees
Commission is on the following tier-based sliding scale: 20% for the first $2,500; 12% for sales between $2,501 and $25,000; and 3% for sales of $25,000 or more
$99 monthly membership offers more perks and lower commissions
09. Etsy
In a world of mass production, finding a marketplace that champions the unique, the heartfelt and the handmade is a breath of fresh air. That's Etsy for you—it's a global community where artisans, craft lovers and vintage buffs find likeminded individuals.
Now, you might wonder, "How much does it cost to sell on Etsy?" While there are fees involved, think of it as an investment for your labor of love. And for those who want to take their storefronts to the next level, Etsy offers select customization tools that reflect the personality behind the craft.
Key features of Etsy
A specialized platform for handmade items, vintage finds and craft supplies
Shop customization tools, including social media integration and video listings
Built-in analytics to track your shop's performance and customer engagement
Fees
A listing fee of $0.20 per item
6.5% of your listing price as a transaction fee on top of shipping and packaging
Payment processing fees vary by country
Etsy Plus subscription available at $10 per month for premium shop features
10. Bonanza
Looking for Etsy alternatives to sell unique or branded items? Bonanza is an online marketplace that offers "booth space" for you to sell your products online. To buyers, Bonanza is perhaps best known for its offering of unique, novelty items (true to its slogan, “Find everything but the ordinary”).
Bonanza allows you to sync your listings with other marketplaces and ad platforms for a multichannel selling approach. The platform also offers marketing tools to help you build customer lists and send out targeted promotions.
Bonanza is fairly user-friendly and has a helpful, dedicated customer service team.
Key features of Bonanza
Permanent listings ensuring your products are always available to customers
A diverse range of product categories, accommodating various seller niches
An intuitive, user-friendly platform for effortless shop setup and management
Fees
No listing fees
A $0.25 transaction fee on all sales made from a Bonanza booth for sellers who do not have an active membership subscription
A base fee of 3.5% on sold items, keeping costs down
Final Offer Value fees include a percentage of the sale price plus a portion of shipping over $10
Optional fees for value-added services
11. VarageSale
Users can sell and buy items on VarageSale from verified local individuals. The platform's stringent user verification and manual review processes significantly reduce the likelihood of scams, creating a safer marketplace for all.
Plus, with user ratings available, you'll have a transparent view of the seller's history, helping you make more informed decisions.
Key features of VarageSale
A robust user identity verification process, enhancing the platform's trust and security
Transparent user ratings, providing clear insights into sellers' history and reliability
Secure in-app communication, facilitating direct interaction between buyers and sellers without compromising personal information
Fees
Absolutely no seller or transaction fees, making VarageSale a go-to platform for cost-conscious users
12. eBay
As one of the oldest online marketplaces in the world, eBay is an eCommerce juggernaut with over 132 million buyers and 1.9 billion listings.
Thinking about how to sell on eBay? It's simpler than you think. Whether you've got everyday items or those rare gems, eBay's unique auction and Buy It Now options give you flexibility. As a bonus, eBay also integrates seamlessly with your Wix online store, letting you set up and manage your listings from one convenient dashboard.
And if you're wondering how much it costs to sell on eBay, their transparent fee structure lays it out for you.
Key features of eBay
A massive, diverse marketplace accommodating a wide range of products, from daily essentials to rare finds
Multiple selling formats, including the signature auction-style and straightforward Buy It Now options
Comprehensive seller tools such as integrated shipping, Seller Protection and Private Listing, all designed to enhance the selling experience
A plethora of supported payment methods, facilitating convenient transactions for sellers and buyers alike
eBay provides seller protection features to ensure a secure selling experience, something you might not find on all top marketplaces like Amazon
Fees
No insertion fees for up to 250 items per month
Final value fees calculated as a percentage of the total amount of the sale, plus $0.30 per order; contingent on the item's category
A selection of optional store plans, ranging from $4.95 per month to $2,999.95 per month, tailored to meet the diverse needs of individual sellers and large enterprises
13. Amazon
Amazon is the undisputed giant of online retail (for now). The fact that 87% of all consumers are more likely to buy via this platform than other online marketplaces just shows how value goes into knowing how to sell on Amazon.
When it comes to how much it costs to sell on Amazon, the biggest downside to selling on this platform are the relatively steep Amazon seller fees compared to other selling sites and marketplaces. If you're selling at a low volume, they'll charge $0.99 per item, but if you're planning to scale up your operations, you'll need to sign up to their professional selling plan at $39.99 per month.
Sounds like a lot, but think of the audience, tools and the potential sales. It could very well be worth every penny.
Key features of Amazon
Integrates with Wix online stores to streamline multichannel sales management
Broad spectrum of product categories, accommodating virtually any type of product
Advanced selling tools, including Amazon Brand Registry and intelligent product recommendation systems
Support for third-party selling tools and integrations, enhancing the seller experience
Fulfillment by Amazon (FBA) service, offering comprehensive logistical solutions including shipping, storage and customer service
Fees
Professional selling plan available at $39.99 per month, plus per-item selling fees, suitable for regular sellers
Individual seller plan available that includes a fee of $0.99 per item sold, in addition to referral fees and variable closing fees
Supplementary FBA fees applicable for sellers availing themselves of Amazon's fulfillment services.
14. Wish
Purchases made through mobile commerce, or "mCommerce," account for 60% of all eCommerce sales, and that's expected to grow in the coming years. If you want in on this growing industry, then you might want to consider adding Wish to your repertoire.
Wish is a bustling online marketplace, pretty much up there as an alternative to Amazon. What sets it apart? Its clever use of data science, ensuring that shopping isn't just fun but also personalized for each user.
When looking at how to sell on Wish, you'll see that it's currently invite-only for new merchants. This is something to keep in mind if you're brand new to the platform.
Key features of Wish
Integrates with Wix online stores for expedited access to the platform
Utilizes data science to offer users a unique and tailored product feed for a personalized shopping experience Diverse product ranges from electronics like smartwatches to home products such as sectional sofas
Inclusion of hundreds of thousands of merchants from all over the world
Renowned for offering products at highly competitive prices
Fees
Typically, 15% of the total order cost, inclusive of shipping
A special rate of 5% is available for 90 days when signing up through Wix eCommerce
Pick the best online selling site
After diving deep into the vast world of online selling sites, you might be feeling a mix of excitement and uncertainty. So many options, each with its unique offerings, can indeed be a lot to digest. You may have shortlisted a few platforms that piqued your interest, but making that final choice? That can be daunting. Let's simplify things.
Before you commit, consider the following key points to ensure your chosen platform aligns perfectly with your brand's vision and needs:
Know your needs: Whether you're a solo artist or a growing enterprise, tailor your choice to your unique requirements. Reflect on the specific features and supports you desire.
Be fee-savvy: Keep a close eye on the costs. Every platform has its fee structure; pick one that complements your financial strategy.
Product compatibility: Your products deserve a platform that showcases them best. Ensure the platform you lean towards suits your range and style.
Assess your involvement: How active do you wish to be in the day-to-day management? Opt for a platform that matches your desired level of involvement.
Future-proof your choice: Think long-term. As your business evolves, so will your needs. Aim for a platform that is adaptive and growth-friendly.
Consider independence: If total autonomy is what you seek, perhaps crafting your own online store is the route to take. This way, you define the rules and craft the narrative.
Longevity matters: A good platform today should also be a trusted ally tomorrow. Consider its future potential and reliability before diving in.
