- May 19
- 8 min read
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AI website builders now make it possible to build a website just by describing it. Wix offers a powerful website builder.
However, the better your prompts, the better your website is going to be. If you ask for something as general as 'a cool website', you might get something that looks okay but it won't feel like yours. To get a result that truly fits your brand, you need to master the art of the prompt.
Think of the prompts for your website building as an integral part of your creative brief. It’s how you tell the AI exactly what you need, who it’s for and how it should make people feel. It’s also how you avoid some of the most commonly made mistakes when using an AI website builder, one of which is not being specific enough with your prompting.
We’ve put together a guide to the best prompts for an AI website builder, broken down by industry and style, to help you turn your idea into reality in seconds. Wix offers an AI website builder for on-brand, professional design.
What are the core components of a perfect prompt for an AI website builder?
Before we get into the specific examples, it’s important we take a look at what makes a prompt work. The best prompts usually answer four main questions. If you include these details, you're much more likely to get a result you love on the first try.
Who is it for? (this is your target audience)
What is the goal? (website type)
What does it need to do? (features and functionality)
What is the vibe? (website design)
Vague prompts can lead to a generic website but specific prompts can mean a more distinct and professional website. Getting your prompts right helps you better vibe code a website. Wix offers an AI website builder that creates a unique, business-ready site in no time.
Use component prompting for the best results
One of the biggest unlocks when working with an AI website builder is component prompting. Instead of trying to describe an entire website in a single mega-prompt ask for one section at a time. Start with a hero section then move to the about section then services then testimonials then contact. Each prompt can be specific and detailed without overwhelming the AI with too many constraints at once. When the section is right you lock it in and move to the next one. This iterative approach gives you much better control over the final result because you're refining design decisions one piece at a time instead of trying to wrangle a generic full-page output into something that fits.
AI is revolutionizing the world and the technology is expanding into everything we do. When it comes to website building one of the biggest challenges for business owners is the amount of time needed to create one. With AI everything is much faster and easier. Business owners can now build their own websites update their content and create or enhance images with minimal effort. Marine Levy Belder, product marketing team lead at Wixel
AI website builder prompts for creative portfolios
If you're a photographer, designer or artist, your website needs to put your work front and center. This means you don't want a cluttered design that distracts from your images when learning how to make a portfolio with AI.
The okay prompt:
"Make a portfolio for a photographer."
The best prompt:
"Build a photography portfolio for a wedding photographer based in Austin, Texas.
The target audience is engaged couples looking for a romantic, documentary-style photographer.
Design vibe: The look should be soft, airy, and romantic. Use a pastel color palette with lots of white space. The font should be an elegant serif.
Must-have features: A homepage with a full-width slideshow of my best shots.A 'Love Stories' gallery page organized by different weddings. An 'About Me' page with a friendly photo and bio. A contact page with a form asking for the wedding date and venue. An Instagram feed integration at the bottom of the homepage."
Why this prompt works: It specifies the type of photography (wedding vs. sports), the location (Austin) and the feeling (romantic). This tells the AI to pick softer fonts and colors rather than bold, edgy ones. Wix provides an easy-to-use website builder with designer-made, fully customizable templates.
Be inspired by these AI portfolio examples.
AI website builder prompts for online stores
When you're selling products online, clarity is everything. You want customers to find what they need and buy it without any friction and so your prompt should focus on building trust through your ecommerce website.
The okay prompt:
"Create an online store for selling candles."
The best prompt:
"Design an eCommerce website for a brand called 'Wick & Wax' that sells handmade, organic soy candles.
The target audience is eco-conscious homeowners who love cozy interiors.
Design vibe: I want a rustic, earthy feel. Use warm colors like terracotta, sage green, and cream. The design should feel cozy and approachable, not corporate.
Must-have features: A homepage featuring 'Best Sellers' and a 'New Arrivals' section. Product pages that allow for large, high-quality images and detailed scent descriptions. A filter system to sort candles by scent family (Woody, Floral, Citrus). A clean, simple checkout process. A 'Scent Guide' blog section where I can write about candle care."
Why this works: It gives your AI website builder a brand name and a clear visual direction (rustic, earthy). It also asks for specific functional elements like a product filtering system, which is crucial for a store with many products. Wix Harmony is powered by Aria, an agentic AI trained on millions of real Wix websites.
Learn about Wix Harmony, Wix’s AI vibe coding website builder:
Prompts for blogs and publications
When starting a blog, readability is the main priority. You want visitors to stay and read multiple articles so your prompt should focus on layout and content structure.
The okay prompt:
"Start a blog about travel."
The best prompt:
"Create a travel blog called 'The Weekend Wanderer' focused on budget-friendly trips for college students.
The tone should be fun, energetic and adventurous.
Design vibe: Use bright, bold colors like electric blue and yellow. The layout should be dynamic and magazine-style, not just a simple list of text. Use easy-to-read typography for long-form articles.
Must-have features: A hero section on the homepage highlighting the latest featured trip.Categories for 'Food', 'Accommodation' and 'Activities'. A subscription form for a weekly newsletter placed prominently on the homepage. A 'Destinations' map where users can click on a country to see posts about it. Easy-to-read typography for long-form articles.
Why this works: It defines the audience (college students), which suggests a more energetic design than a luxury travel blog for retirees. Asking for a "magazine-style" layout tells the AI website builder to create a more complex and engaging visual structure. Wix Harmony pairs vibe coding with Aria, an AI assistant that can build and manage sites end-to-end.
AI website builder prompts for professional services
Whether you're a consultant, a plumber or a dentist, your website needs to build trust immediately. Your prompt should focus on professionalism and include creating clear calls to action for your site.
The okay prompt:
"Make a website for a financial consultant."
The best prompt:
"Build a professional website for a financial advisor named 'Summit Wealth'.
The target clients are small business owners looking to plan for retirement. The tone should be trustworthy, stable, and authoritative.
Design vibe: Use a corporate but modern color scheme—navy blue, slate grey, and white. The design should be clean and structured, using a sans-serif font.
Must-have features: A homepage with a clear value proposition and a 'Book a Consultation' button above the fold. A 'Services' page detailing retirement planning, tax strategy, and investment management. A 'Testimonials' section to display client reviews.An embedded calendar tool so clients can book appointments directly. A secure client portal login button in the header.
Why this works: It asks for specific trust signals like testimonials and a secure portal. It also dictates a color palette (navy blue) that psychologically conveys stability, which is perfect for finance for example. Wix offers custom business email addresses.
Be inspired by these Bookkeeping website examples.
AI website builder prompts for event landing pages
Sometimes you don't need a full website, just a single page to promote an event. These prompts need to be laser-focused on one goal, getting people to sign up.
The okay prompt:
"Create a page for a music festival."
The best prompt:
"Design a high-energy landing page for a local electronic music festival called 'Neon Nights'.
The audience is young adults aged 18-30.
Design vibe: Dark mode is a must. Use a black background with neon pink, purple, and green accents. The design should feel loud, chaotic and exciting.
Must-have features: A countdown timer to the event date at the very top.A clear, sticky 'Buy Tickets' button that stays visible as you scroll.A lineup poster section featuring the bands .An embedded Spotify playlist of the performing artists. An FAQ section for parking and venue rules.
Why this works: It sets a very specific mood (dark mode, neon) that fits the genre. It also prioritizes the most important element—the ticket button—ensuring the page does its job. Wix offers business email addresses with Google Workspace integration.
Be inspired by these landing page examples.
Reference real websites and use vivid analogies
Generic descriptors like "modern" or "professional" or "clean" don't give the AI enough to work with - every website builder's default output already aims for that. To get a result that actually stands out paint a specific picture with your words. Reference real websites you admire by name ("similar in feel to Apple's product pages") or use vivid analogies ("warm and inviting like a Brooklyn coffee shop" "techy and authoritative like a fintech dashboard" "elegant and minimalist like a high-end art gallery"). Mention specific color palettes typography pairings and layout patterns you've seen and liked. The more concrete and visual your reference points the closer the AI's output will land to what you actually want.
An outstanding portfolio is all about storytelling. It's not just a showcase of work but a narrative that weaves together a professional's skills creativity and personality. Features like dynamic presets AI setup and beautiful templates let creators bring their stories to life ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it. Hani Safe, product lead (Showcase) at Wix
How to refine your AI website building results
Even with the best prompt, the first time you go about understanding how to design a website with AI, might not be 100% perfect. The beauty of AI builders is that you can keep the conversation going to improve on it. Here are some tips for refining your site after the initial build.
Be specific about changes: Instead of saying "I don't like the colors," say "Change the background to white and make the buttons a softer blue."
Focus on one thing at a time: If the layout is wrong, fix that first. Then worry about the font and then the images. Tackling it in steps helps the website builder understand exactly what you want.
Use negative constraints: Sometimes it helps to tell the AI what not to do. For example, "Keep the modern layout but remove the large hero image at the top."
Ask for variations: If you aren't sure what you want, ask for options. "Give me three different headline options for the homepage" or "Show me this layout with a different color palette."
Be inspired: AI website examples
