- 10 hours ago
- 4 min read
Create your website in minutes with Wix’s AI website builder
When it comes to using an AI website builder there are a few common pitfalls, you can avoid to ensure your AI-generated website is not only visually appealing but also functional and effective.
In this guide we'll lay out and explore some of these common mistakes while explaining how to better avoid them when learning how to make a website with AI.
Common mistakes to avoid when using an AI website builder
01. Choosing the wrong AI website builder
Your choice of AI website builder is the number one decision to get right when building a site with AI. Not only do you want one that is easy to use but also one that offers website design and functionality flexibility.
For example, an AI website builder like Wix that also includes over 2000+ professionally designed website templates allows you to build a website with prompts, or rely on something a little more structured.
Wix as an AI website builder also includes drag and drop design features, which allows you to create a website fast but then also have greater control over editing its design, colors and content.
You want to choose an AI website builder that includes robust website infrastructure — secure, reliable web hosting and a customizable domain name.
Another key factor in choosing the right AI website builder is functionality. You might want to start off by building a simple site but later add ecommerce capabilities, for example. Wix's website builder makes this easy because it also includes the ability to sell online, use scheduling software and have access to a number of business and marketing tools built in.
If you're looking to use an AI website builder and price is a factor, so consider website builder's such as Wix that allow you to initially build a website for free, or the ability to choose from a selection of different pricing plans.
02. Trusting the first draft
A common mistake when using an AI website builder is assuming it's first website draft is the final one. Most website builder's provide a great starting point with layouts, color schemes and text, it doesn’t inherently know the unique aspects of your brand. Publishing without personalizing can result in a generic website.
Lets say you’re a potter and your AI website builder creates a stunning site with professional photos of pottery and text about handcrafted ceramics. It looks great
but the photos aren’t of your work and the text doesn’t mention your unique glazing techniques or local studio classes. This is to be expected, if you didn't feed the builder this specific information, how will it know?
Treat the AI website builder's output as a draft. Always replace stock photos with high-quality images of your actual products or services. Make sure to rewrite the AI-generated text to reflect your story—why you started your business, what makes your approach special and how you stand out. Personalization transforms a generic website template into a compelling brand experience.
And with an AI website builder, like Wix, this personalization is easy to achieve and fast to do also.
03. Ignoring the user experience
When using an AI website builder, or indeed any type of builder, focusing only on the aesthetics of your website over usability is a common mistake.
Most AI website builders do a good job of creating visually appealing websites but don't automatically account for your customer’s journey. A beautiful site that’s hard to navigate can frustrate visitors and drive them away but this can be fixed with the right prompts for your AI website builder, either before you start building your website or during.
Once your initial site is built, put yourself in your visitor’s shoes. Ask questions like:
Is it clear what my business does within three seconds of landing on the homepage?
Is the navigation intuitive?
Is my contact information easy to find?
Adjust the design to prioritize clarity and usability, even if it means tweaking the AI website builder's initial layout. This is when drag and drop functionality within AI website builder's like Wix is essential.
04. Neglecting your brand identity
Remember, when using an AI website builder to create your website, your brand is more than just visuals—it’s your mission, voice and the emotions you want to evoke in your audience.
You’re launching a playful dog toy brand but your AI website builder suggests a corporate-looking blue and gray color palette. You accept it because it looks professional, but now your website feels disconnected from the fun, energetic vibe of your products.
Avoid this mistake by defining your brand’s personality before you start. Choose three words that describe your brand (e.g., fun, durable, energetic) and use them to guide your decisions. If the AI website builder's suggestions don’t align, customize them. Upload your logo, set your brand colors and select fonts that reflect your personality to make your website more aligned with your brand identity.
05. Publishing without testing
Launching your site without thoroughly testing it is a big no-no, when using an AI website builder or indeed any type of website builder. Even after customizing the design and content, small errors like broken links, typos or non-functional forms can make your site look unprofessional and cost you customers.
Imagine you launch your website and share it on social media. A potential customer tries to contact you through your new form but you forgot to link it to your email. Their message disappears into the void and you lose a lead without even knowing it.
Before going live with your site, do a final, detailed check. Click every link to ensure it works, read every line of text to catch typos, and test every form to confirm submissions arrive in your inbox. Better yet, ask a friend to review your site—a fresh perspective can catch mistakes you might overlook.
