The 20+ Best Instagram Tools to Amplify Your Brand Presence

best instagram tools

We’re all drawn to Instagram for different reasons. Yet, at the core we have more in common than we think. We want to grow our follower base, then we want to engage with and inspire them, and, lastly, we want to promote our websites, products, or other aspects of our brand.

To build a foundation for yourself and your brand on this dominant social media channel, you can turn to many tools such as an Instagram schedulizer, a graphic design application for your content, a hashtag generator, and an analytics tracker. You’ll find all of this (and more!) below in this master list of the best Instagram tools:

  1. Snapseed

  2. Adobe Photoshop Express

  3. Canva

  4. Magisto

  5. Unfold

  6. Autohash

  7. Hashtagify

  8. Buffer

  9. Hootsuite

  10. Later

  11. Sendible

  12. Combin

  13. Upleap

  14. Social Insight

  15. Iconosquare

  16. Shopping on Instagram

  17. Foursixty

  18. Soldsie

  19. Repost for Instagram

  20. Boomerang From instagram

  21. Linktree

Content creation

01. Snapseed

This photo editing app by Google is at the top of its game. It comes with filters, fine-tuning options, cropping and all the works. Plus, it goes one step further. Unlike the other options you’ll find on the market, this one lets you apply changes to specific areas of your images using its resizable brush, such as fixing the exposure levels of someone’s face without overdoing the background color. As a result, you’ll be able to share professional photos very easily and at no cost to you.

Get started here: Android app & iOS app

snapseed is one of the best instagram tools

02. Adobe Photoshop Express

This is another photo editing app worth checking out, especially because it allows you to use the many advanced editing tools available from photoshop for free. Some of these include blemish removal, reducing color noise and correcting crooked images. On top of these capabilities, you’ll also be able to enjoy the more simple features, such as adding text to your images, creating collages, and applying filters.

Get started here: Android app & iOS app

adobe photoshop express is one of the best instagram tools

03. Canva

From editing photos to creating graphics or building collages on easy-to-use tools, Canva let’s you become your own graphic designer. With nearly a countless supply of fonts, frames, shapes, icons, and more, you’ll never get bored of creating content for your account. You can even set your brand colors and fonts for future use to keep the creative process flowing consistently at all times.

Get started here: Website & Android app & iOS app

canva is one of the best instagram tools

04. Magisto

With Magisto’s artificial intelligence technology, you can create professional and personal videos for social media right from your phone - all with very little effort on your part. Just upload video clips and images, choose an editing style, and finish off with the background music. Then, Magisto will automatically generate an Instagram-ready video for you in just minutes.

Get started here: Android app & iOS app

magisto is one of the best instagram tools

05. Unfold

Instagram Stories have attracted over 300 million people and businesses worldwide. These viewers are looking for something special, too, beyond just browsing simple photos. Your Stories can undoubtedly make a wave with Unfold. This Instagram app allows you to create the most beautiful slides using their 150+ templates as well as numerous fonts to make your videos, photos, and text stand out.

Get started here: Android app & iOS app

unfold is one of the best instagram tools


06. Autohash

With Autohash’s intelligent computer vision algorithms, you won’t have to rack your brain anymore to find relevant hashtags for your photos. Instead, Autohash does it for you by scanning your photos (and now your location) to find the most optimized ones for each of your posts. They also count and prioritize the top 30 hashtags, so you’ll never exceed your limit per photo.

Get started here: Android app & iOS app

Pro Tip: While we’re on the subject of Hashtags, we recommend supplementing Autohash’s findings with some research of your own. Browse these popular Instagram hashtags to find the right ones for your brand.


07. Hashtagify

Originally a source for Twitter hashtags, this tool is also extremely useful for Instagram. It allows you to get a full breakdown of everything you need to know about a specific hashtag: How popular it is, weekly and monthly trends, related hashtags, top countries using it, and more. And if you don’t have a specific hashtag in mind, browse from their most popular hashtags section for inspiration.

Get started here: Website



08. Buffer

This Instagram scheduler is among the most popular and highly recommended. Why? On top of having a free basic plan, you can schedule all of your content in advance from one place for both Instagram and your other social platforms. Even though it only allows you to schedule single-image posts, it sends you a reminder for each of your multi-image posts and videos so you can plan out all of your content ahead of time. And while you’re on the platform, you can also engage with your users and check in on your analytics.

Get started here: Website & Android app & iOS app


09. Hootsuite

No matter what your scheduling initiatives are, Hootsuite probably has a solution to support them. Their efforts also go much further than Buffer. For starters, it’s possible to resize your images and preview your posts. Once your content goes live, measure your success beyond your engagement. Hootsuite provides a deep analysis of your competitors when you ‘follow’ them on the platform. This includes information about how their posts are performing and which hashtags play key roles in their success.

Get started here: Website & Android app & iOS app


10. Later

Each of these Instagram schedulers have their own niche, so why Later? This tool focuses solely on Instagram, and by doing so it’s able to masterfully cater to the needs of this social channel. It has a visual content calendar set up just like your Instagram profile, so you can drag and drop images and see how they look side-by-side. It’s highly recommended if your brand image is crucial to you, or even if you just want to create a large grid image across multiple posts.

Get started here: Website & Android app & iOS app


11. Sendible

This last Instagram scheduler is on the list because it has it all: Schedule posts from Instagram and other social platforms (including videos), collaborate with your team, view analytics, implement social listening and upload media directly from Dropbox or your Google Drive. One exceptional feature is its Canva integration, which allows you to create content like a true designer straight from their platform.

Get started here: Website & Android app & iOS app



12. Combin

If you’re looking to grow your audience organically, try out this Instagram tool. After typing in your hashtag and/or location of choice, follow, comment on, or like - en masse - relevant posts based on this particular shared interest. Doing so will allow you to reach more people in a short amount of time as well as gain exposure to new followers and potential customers.

Get started here: Website


13. Upleap

How cool would it be to have a personal assistant that takes care of growing your audience base for you based on your intended results? It’s not a dream, it’s right in front of you! With Upleap, you’ll work with an account manager whose job it is to find you the right followers that will engage with your content as well as get you noticed through commenting on significant posts and viewing relevant Stories. If you’re clear on your goals - but don’t have the time to swipe through your feed all day - this is a quick fix.

Get started here: Website