As a content creator or social media influencer, you know the frustration of having limited bio space. On TikTok, you can only share one link. On Instagram, you're capped at five. With so much to share and promote, it's essential to make the most out of that limited space. Much like creating a website, setting up a strong landing page for your social followers is crucial for sales and visibility. Thankfully, several link in bio tools have emerged to help you optimize the real estate in your social media bio.
But which one is right for you?
In this blog post, we'll explore the 10 best link in bio tools for 2024, each offering unique and innovative features to cater to your specific needs. From established options like Linktree to emerging players like Hopp and Beacons, we'll analyze the capabilities of each tool.
Whether you're looking for seamless customization, advanced link tracking or simplified eCommerce integration in order to make money on Instagram, we've got you covered. Stay tuned as we delve into the world of link in bio solutions, and discover the perfect fit for supercharging your social media marketing strategy. Find the best solution to turn your bio link into a powerful traffic-driving machine.
10 best link in bio tools to try today
01. Hopp by Wix
Hopp is an advanced link in bio tool by Wix that beautifully showcases all your important links on a fully customizable mini website. Whether you want to direct your followers to your website, social media profiles, online store or specific content pieces, Hopp allows you to do it all seamlessly.
One of Hopp's standout capabilities is its powerful search engine. Every link you add to your Hopp link in bio page becomes searchable using a search bar. This means that visitors can easily find the specific content they're looking for, including products, services, coupon codes and more. This, in addition to the fact that customers can pay directly on your page, ensures a seamless user experience as well as generating more eCommerce conversions. Hopp also offers unlimited links, so you can promote all your content without any restrictions.
Additionally, you can gain a deeper understanding of your audience's behavior by tracking link clicks, page views and other valuable metrics. Armed with this knowledge, you can refine your marketing strategies and optimize your online presence for maximum impact.
Cost: As of now, Hopp is completely free for all users.
02. Linkin.bio by Later
Later is an integrated social media management platform with a link in bio feature as one of their offerings. Their link in bio tool offers a customizable page that you can use to house multiple links. When users click your bio link, they'll see a replica of your Instagram feed, and when they click on a specific post, they’ll be directed to the intended link.
It's a great tool for eCommerce, making shopping easier for your followers directly from your feed. While customization is limited, the link in bio page seamlessly integrates with Instagram's design for a cohesive user experience. It also integrates with Later's other social media management features, making it convenient for those already using the platform.
Cost: Linkin.bio is available for free.
03. Stan Store
Like other similar services, Stan Store provides a single link where you can display multiple items to grab your audience's attention. However, Stan Store acts as a complete storefront rather than just a collection of links.
Not only can you share various URLs, but you can also utilize Stan Store to sell digital products, schedule calendar meetings, get sign-ups for courses or workshops and offer opt-ins for free email sequences. Customers can also make purchases directly without leaving the Instagram or TikTok app. This is intended to streamline the user experience and boost conversion rates.
While Stan Store caters well to eCommerce businesses, it may not be as suitable for content creators or those with broader marketing needs.
Cost: With no free option, their basic plans start at $29 per month.
Lnk.Bio is a straightforward link page that offers the basic functionality of creating a link in bio page with unlimited links. It’s easy to set up and provides link tracking for basic performance monitoring. Lnk.Bio doesn’t have an option to customize your page, so if you create a link for your Instagram bio using this tool, you’ll need to use their default design.
Among its key features, Lnk.bio allows you to create a personalized URL, provides link tracking and statistics and facilitates cross-linking with various social media profiles. One noteworthy aspect is that Lnk.bio uses the official Instagram API, ensuring that users can leverage its functionalities without the need to disclose their Instagram passwords.
Cost: Free plan and paid plans starting at $0.99 per month.
05. Milkshake App
Milkshake stands out as more than just a typical link in bio tool; it's a versatile link website tailored to the needs of Instagram users. Their product, aptly named an "Insta website," allows for quick and easy setup directly from your mobile device. Although the app is thoughtfully designed with Instagram in mind, its customization options are relatively limited.
What sets Milkshake apart is its use of interactive cards as website pages, providing a dynamic and engaging experience for your audience. As users swipe across the screen, they can explore different pages (or cards) that showcase your various links and content in a visually appealing manner reminiscent of the Instagram format. Additionally, Milkshake provides users with visitor analytics and an integrated email feature.
Cost: Free plan or $3 per month to remove Milkshake promotional branding.
Since it was one of the first tools to offer a link in bio solution, Linktree is a popular choice among Instagram users. You can utilize your Linktree for Instagram, TikTok, Twitter and other social platforms to create a simple link in bio page that hosts multiple links, allowing your followers to choose from various destinations.
As far as design, the free version is relatively limited, allowing you to choose from one of their nine themes. Additionally, the free version displays the Linktree logo, which can be a major drawback for those looking to maintain a professional brand image. The lack of more advanced customization features and the fact that there is no search feature have made users seek more comprehensive alternatives.
Cost: You can access the basic version of Linktree for free (with their branding) or upgrade to the premium plan for $6 per month.
Beacons is an innovative tool for brands, creators and influencers looking to enhance their Instagram presence with mini websites. You can effortlessly integrate custom shops into your bio, monetizing your account by selling digital products like ebooks.
Beacons' requests block enables personalized shoutouts and one-on-one calls, streamlining interactions with your followers. Customize fonts, colors and templates to reflect your brand, while integrated analytics provide valuable insights. With secure payment processing and user-friendly features, Beacons empowers everyone to create captivating mini websites that engage and connect effectively with their audience.
Although Beacons has a large array of advanced offerings including link in bio, media kit, email marketing and store, if you opt in for all of them individually, it could cost you upwards of $40 per month. Even with their marketing bundle, it still comes in at one of the more expensive options at $24 per month.
Cost: There is a free plan which gives you access to 14 creator tools and various pro plans starting at $10 per month.
08. Sked Link
Sked Link is a user-friendly link in bio tool that offers seamless integration with social media profiles. It focuses on providing fast landing-page loading speed, ensuring a smooth user experience and reducing the risk of audience drop-offs. Sked Link mirrors your instagram page, with clickable images that correspond to your Instagram feed.
While Sked Link's loading speed and Instagram gallery display make it a great choice for some content creators, it lacks some of the customization features offered by other link in bio tools.
Cost: Sked Link offers plans for $25, $75 and $135 per month.
Shorby combines three tools into one platform, making it a versatile link in bio solution. It includes a social media landing page creator, link shortener and lead generation software. Additionally, Shorby's retargeting feature allows users to boost sales by delivering ads to those who click on custom links.
One of Shorby's most unique capabilities is that it automatically updates your landing page with the latest blog posts and updates from your RSS feed. This eliminates the need for constant updates to your Instagram landing page, ensuring that your audience always sees the most up-to-date content. This feature, however, is exclusive to platforms that generate an RSS feed.
Cost: Shorby offers plans ranging from $9 per month up to $99 per month, depending on the features you opt in for.
10. Link in Bio
Link in Bio is known for its innovative and interactive approach to link in bio pages. Rather than creating a static link in bio page, Link in Bio allows you to transform your basic link into engaging Instagram Stories that seamlessly lead to external sources.
This feature is particularly valuable for users with a smaller following, as Instagram only permits adding links directly to Stories after reaching 10,000 followers. With Link in Bio, even if you haven't hit that follower milestone, you can still harness the power of Stories to share content, promote your blog posts, showcase your latest products or link to other social media platforms like Twitter and YouTube. This dynamic and creative way of presenting links can elevate your Instagram marketing strategy and enhance engagement with your audience.
Cost: Plans range from $0 to $9 per month.
Link in bio tools FAQs
What is the most popular link in bio tool?
It's challenging to pinpoint the single most popular link in bio tool, as the popularity of these tools can vary depending on user preferences, marketing strategies and specific needs. One of the more well-known and widely used link in bio tools is Linktree. Linktree gained popularity for its simplicity, ease of use and the fact that it was the first link in bio tools. That being said, new tools like Hopp and Stan Store are experiencing significant growth due to their enhanced features and capabilities.
What is a bio link tool?
'Link in bio' refers to a clickable link located in the bio section of a user's social media profile. Due to character count limits and restrictions enforced by many social channels, you typically have very little room in your social media bios or posts to include links to external sites. To circumvent these restrictions, you can direct your followers to one link in your bio, which sends users to a page where they can access additional content. Check out our blog article on how to craft the perfect Instagram bio.
Can I use a link in bio for free?
It depends. Some link in bio tools are free, some have free versions and the option to upgrade to a more extensive paid version and others only offer paid subscriptions.
Hopp, which is mentioned in this article, is a subsidiary of Wix.