Beginner’s Guide: How to Promote A New Website
In online marketing, like in many other fields, the first steps are always the most challenging. While you can rely on Wix to give you everything you need understand how to build a website, once you launch a new website you must grapple with the task of promoting your site to bring in traffic. The good news is that we’re here to help you with that as well. Here’s an overview of the steps you discover as you learn how to promote a new website:
Create a powerful newsletter with content that will make your subscribers click.
Optimize your website to get the most out of search engine results.
Prepare an informed social marketing strategy and engage with your target audience on social media.
Encourage visitors, clients and followers to become evangelists for your site and to promote it themselves.
Make sure your website looks great on mobile devices to keep mobile users happy.
Track and analyze your site traffic stats regularly to learn more about your visitors’ interaction with your website and enhance your content accordingly.
Let’s start by outlining the parameters of this task. Promoting a website is an essential part of developing an online presence. It doesn’t matter whether you use your site to sells auto parts, to promote your dance studio or to blog about your experiences living abroad. Attracting more clicks and more visitors is a top priority of all website owners, and that’s why you need to get serious about website promotion.
The big challenge that new website owners face when they approach website promotion is that their site is, well, so new. It’s not easy to shine a spotlight on any brand or organization that just recently emerged into existence, especially when budgetary constraints prevent you from splurging. For that reason, a lot of what we will be focusing on here relates to the processes of finding a niche, building a positive reputation and growing a supportive audience. Now, let’s move on to the nitty-gritty.
How to Promote a New Website
Create a Powerful Newsletter
Newsletters have been around since the early days of the World Wide Web, and they are still widely used in online marketing. Why? Because they work. The immediate and unmediated effect of great content landing straight into one’s mailbox is a sure way to raise interest and click rates.
But don’t mistake newsletters for magic. You need to work on creating email campaigns that appeal to your user base, otherwise they go right into the trash folder. Start by checking out these 15 email ideas and don’t miss these email marketing tips from Wix’s experts.
When you feel confident about your content strategy, get moving and create a newsletter using Wix ShoutOut.
Optimize for Search Engines
Ideally, a fair share of your website’s traffic will come from search engine results. It’s a reliable and constant source of traffic that continuously expands your reach to new audiences. To make sure that your content gets featured prominently in search results, you need to enhance your site’s SEO (Search Engine Optimization).
These 7 steps for using SEO to market your business will definitely put you in the right direction. The most important rule of thumb is to make SEO a part of your routine, not something you do only once before you launch the site. Invest time in SEO regularly and you will see the results. You can even get a lot of progress in under an hour with these SEO action items.
Establish a Social Presence
Social media has made it possible for small businesses and unknown brands to build a growing audience organically, without spending big bucks on advertising. The way content is viewed and dispersed on social platforms makes them an ideal tool for newcomers hoping to break through. But there’s so much content out there! How do you actually grab the attention of your target market? We have a couple of recommendations:
Create separate profiles for your website/business and promote the site both on your personal and your professional accounts. Don’t use the same tone of voice and attitude on both, though. It’s important to distinguish the two from each other.
Understand which social networks can be beneficial for you – should you be active on Snapchat or is your audience more into LinkedIn? Once you decide which platforms are right for you, develop a sense of the mood and vocabulary that are prevalent there. Otherwise, you might seem out of place and out of touch with your audience.
Facebook is the one network that encompasses almost all industries and audiences. When you create your Facebook page you want to aim for a strong start that will give you momentum, and this guide for getting your first 1,000 Facebook followers will help you with that.
Get involved in social communities that are relevant to your field and follow the profiles of people who share your interests, but do so not with the intention of spamming but to create real interactions.
Turn Followers into Promoters
The best method for promoting a website is to get other people to do it for you. Not just because it saves you time and effort, but mainly because it gives you visibility within groups that you may have otherwise not reached on your own, and because real endorsement is always more powerful than acts of marketing.
The key to turning current visitors, followers or clients into ambassadors is simple: keep them satisfied. If they’re happy with what you give them, they are likely to share their experience with friends and acquaintances. But there are also important steps you should take to increase that likelihood even further. For instance:
In addition to your work on social platforms, you should make your website “social friendly” by adding widgets and features that encourage social engagement and sharing. The Wix App Market has many social apps to offer.
Contact followers directly to solicit their testimonials and feature these reviews on your website, as well as on your newsletter and social channels. You’ll find useful apps for displaying testimonials on the Wix App Market.
Use explicit Call-to-Actions and ask your newsletter subscribers to forward your newsletters to friends who might like it. You can also tell your social media followers you’d appreciate a Share or Retweet when you promote content from your site.
Make Mobile a Priority
A significant portion of your website traffic will come from mobile devices – that is a fact. Of course, this traffic will only be meaningful if your site is actually optimized for viewing on mobile screen. It’s not enough to just have a domain name reachable from any type of device. You should always aspire to provide your visitors with the best experience you can give them, and mobile web usage is no different.
Use the Wix mobile website editor to ensure that your site looks great on any type of screen. With a mobile site all set up, you make it possible for more visitors to enjoy your website. We’re so convinced this will help increase your traffic that we’ll even throw in these neat tricks for mobile usability for free :)
Learn from Your Site Traffic
If you really want to make the most out of your website promotion, you must keep your fingers on the statistics pulse, track and analyze your incoming traffic so you can learn from it. Going through all the steps we outlined above is important as a first stage. After you apply them, it’s time to see what actually works, where your weak spots are, and where you recognize the highest potential for growth.
Your Wix site can easily be connected with Google Analytics, one of the most powerful website monitoring tools currently available. You can also use one of these web stats tools from the Wix App Market. Whichever you choose, just be sure you regularly go look at the data. Staying informed will help you make smarter choices in promoting your website.
By The Wix Team