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Small Business Tips \ JUL 19th 2016

How to Choose the Best Domain Name For Your Website

What’s in a name? Quite a lot, actually. Your website’s address, commonly known as a domain name, is one of the critical aspects to determine your site’s visibility on the world wide web.

Once a domain name is registered, you can’t make any changes to it. That’s why when you create a website, you should consider their domain name carefully. But don’t stress – we’re here to guide you through the right steps to take before choosing your website’s address.

Highlight Your Brand

A domain name is not simply a bunch of letters people click on in order to load your site. It represents your company or business on the web and plays a hugely important role in your overall branding. If you can purchase a domain name that is identical to your business name – do exactly that. If for some reason you can’t register your business name as a domain, try to come up with a domain that is as close as possible. Sometimes it takes a little creativity – like using a new a domain extension such as .photography or .xyz.

SEO alert: the right domain will help you get found online. Domain names have a big impact on your rank in search engines – it’s actually one of the first places Google looks when trying to understand what your business is about. Don’t be afraid to include a keyword about your business in your domain. If you’re a photographer, you might want to purchase janesmithphotography.com (for example) instead of just using your name.

Don’t Have a Brand Name? Create One!

If you are just starting out a new business or organization, create a brand name that works well as a domain name too. Here’s what you should pay attention to:

  • Don’t over-complicate it. Choose a name that is clever, but clear.
  • The shorter the better. Long domain names are hard to remember and type, and tend to flop.
  • Check for availability. Every time you come up with a good name, make sure it’s available for purchase.

Trial and Error

Want to make sure your domain name is a success? Run some tests and do your research. First of all, prepare a list of several options. After you check that they are all available for purchase, try them out with friends and associates. See how people react to your domain name ideas both in writing and when spoken out loud.

In addition, look into websites of competitors or similar services. Make sure you are not repeating an overused term, or that your name is not confusingly similar to another company’s.

Register Your Domain Name

Once you have a winning domain name, make sure you secure it as soon as possible. The last thing you want is for someone to snatch it before you have the chance to.

If you have a Wix website, you can actually get a domain name for free when you purchase a yearly premium package (on the Combo, Unlimited or eCommerce plans). Even if you have a monthly premium package, you can upgrade it to yearly and still get the free domain name.

Ready to take your business online? Create a website with Wix!

by The Wix Team
Wix

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