.art domain

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The .art domain extension serves as a distinct identifier for websites related to the arts and creative industries. Businesses, artists and organizations within these domains need to showcase their identity, fostering a sense of community and specialization.

.art was introduced to the public in 2017 as a top-level domain (TLD) specifically tailored for the art world. Its creation was driven by the desire to provide a dedicated online space for artists, galleries, museums and other entities in the art sector. The domain is managed by UK Creative Ideas Limited and was the result of investment from the investor and art collector Ulvi Kasimov who spent $25 million on getting the domain extension recognized and live. 

Learn more:

• What is a domain

• Website infrastructure

• .org vs .com

Why use the .art domain extension?

• Specialized identity:  .art immediately communicates a website's association with the arts, allowing for a more targeted audience.

• Credibility: Enhances the credibility of art-related websites, as the TLD signifies a commitment to the arts.

• Memorability: The uniqueness of .art makes it memorable, helping websites stand out in a crowded online space.

Who uses the .art domain extension?

• Artists and creatives:  Individual artists can use .art to create a personalized online portfolio.

• Galleries and museums: Institutions can establish a digital presence that resonates with their artistic focus.

• Art-related businesses: Companies providing services or products related to the arts can benefit from the specialized domain.

When to use .art vs .com?

.art 

• Ideal for individuals and organizations exclusively or significantly involved in the arts.

• Enhances branding within the art community.

• Less competitive than .com, so easier to find the domain name you want. 

.com

•   Suitable for businesses with a broader scope or multiple offerings.

•   Universally recognized and accepted, making it suitable for any industry.

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How to register .art domain

1.    Choose a domain registrar that supports .art registrations.

2.    Search for your desired .art domain to ensure availability - use a domain

3.    Select registration duration and any additional services.

4.    Provide necessary contact information.

5.    Complete the payment process to secure your .art domain.

Tip: If you build a website with a website builder like Wix, domain registration is included with a premium plan. 

Get a free domain name with Wix.

Learn more:

• How to choose a domain name

• How to register a domain name

Digital twin and .art domain extensions

Digital Twin is a unique initiative spearheaded by the domain registry responsible for .art, law enforcement agencies and artists as well as art owners.

Based on the Domain Name System - pieces of art are assigned what is essentially a web address with a .art domain extension and a unique Object ID. This is a universal art identification standard developed by the J.Paul Getty Trust and used by UNESCO, ICOM, Scotland Yard and Interpol to help identify unique artworks and prevent their theft or the sale of stolen artwork. 

.art domain extension FAQ

Can anyone register a .art domain?

 Yes, .art domains are open for registration by individuals, businesses and organizations worldwide.

Are there any restrictions on .art domain usage?

 .art domains have no specific restrictions, making them accessible for a broad range of creative endeavors.

Can I transfer my existing domain to .art?

Yes, domain transfers to .art are possible. Consult your domain registrar for specific procedures.