There’s nothing more annoying than visiting a website with broken links, no visible contact details, or messy text. Don’t be that guy (or gal)! You can create the most stunning website with the content of Shakespeare himself but without good user experience you’ve got nada. What’s referred to as UX (user experience) by the Pros is design that answers to your users needs when engaging with your online brand. This ranges from color to navigation and everything in between.
We’re breaking down the must-know info to guarantee satisfied customers that keep coming back.
Before you lay one finger on the keyboard make sure to sketch out what you want to include in your website. We recommend mapping your site navigation on sticky notes and color coordinating which elements will repeat on each page. You can then choose a template based on its features rather than get distracted by the beautiful images. Remember – it’s all customizable!
As you add your text, make sure it is not only written with the proficiency of a professional UX writer, but that it is legible. Checking in with a few friends (aka user testing) is always great since you’re likely so used to your own content that you could recite it by heart. We even have a built in feature for that!
A few rules:
You’ll hear pro designers talk about “the fold”. This refers to the place on your website where if site visitors want to continue viewing you must begin to scroll. While nowadays many people are more inclined to read on, or skim at least, you want the most important information to remain above the fold.
What should always be above the fold:
Your site must make sense as one cohesive brand. The best way to do this is to choose a color palette and stick to it. This will set the tone and feel of your website for users and show a level of professionalism. You can think about the same consistency when writing headers, titles, and your menu. Ask yourself – Does it connect to my brand? Would a viewer immediately know what to do? These answers should be a resounding Y.E.S.
Many websites unknowingly use elements that lead visitors to a dead end. That’s a UX no no.
How to give an out:
As we learned recently from Mobilegeddon, the world has largely moved to searching on handheld devices. This is a friendly reminder to always check your mobile flow. Some great edits to make are moving contact info to the top and shortening your text.
Your web presence is more than just your website. It includes your social channels, marketing emails and any additional applications. Don’t forget how important these elements are in customer satisfaction. An easy clue for each:
Social icons are built into your Wix website, make sure to change the link to your own channels.
When using Wix Shout Out, or any other email marketing feature, keep in mind the colors and style of your website and remain within that theme.
Adding apps such as an event calendar, RSVP form, and testimonials can lead to a friendly and easier user experience and increase your engagement.
Ready to create your first website? Try one of free web templates and customize it in minutes!
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